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Hosted by spencer x smith
2 episodes with spencer x smith
Are you keeping up with the AI wave in the financial services industry? Rebecca Hourihan chats with Spencer X. Smith from AmpliPhi Digital about the transformative power of AI in the retirement plan industry. Get ready to explore how AI has quickly evolved from a niche technology to an everyday tool for financial advisors. Spencer … Read More Read More
How can a small business best utilize social media to get noticed and create customers? Dick’s guest, Spencer X. Smith, is a lecturer and author of ROTOMA: The ROI of Social Media “Top of Mind”.
How can a small business best utilize social media to get noticed and create customers? Dick's guest, Spencer X. Smith, is a lecturer and author of ROTOMA: The ROI of Social Media “Top of Mind”.
–How can you differentiate yourself from others in branding? –Are you comfortable with talking about yourself? How can you get over it? GUEST INFO:Over 28+ years in the ad industry, DP has worked on some of the biggest brands in the business, including Coca-Cola, McDonald's, Great Wolf Resorts, ClosetMaid, and Georgia-Pacific, at agencies like DDB Needham/ Chicago and McCann Erickson/Atlanta. A writer by trade, and a Creative Director by long professional experience, DP enjoy playing in the intersection between the visual and the verbal, using my NonFiction Branding™ approach to move people—and product. I've written two books, NONFICTION BRAND, and ROTOMA—The ROI of Social Media ‘Top of Mind' (with Spencer X. Smith), am the creator/producer/ host of two popular podcasts (The ROTOMA Podcast, NONFICTION BRAND), and am a keynote speaker and clinician in the areas of branding, social media, creativity & culture for groups across the USA.Visit https://nonfictionbrand.com/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.comInstagram: https://www.instagram.com/garudapromo/Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_SwireLinkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos#thesmallbusinessshow #gaurdapromobranding #smallbusinessmatters #smallbusinessstrong
What is a non-fiction brand? It is a brand that is true and authentic in its reflection of a company. To build your non-fiction brand, my guest DP Knudten you need to start with a hard look in the mirror. As a business owner you need to go beyond the surface to discover exactly who you are, what you do, and how you do it. Those three things right there which comprise your brand proposition are absolutely fundamental because that's what makes you different than someone who does the exact same thing across the street. About DP DP has worked on some of the biggest brands in the business, including Coca-Cola, McDonald's, Great Wolf Resorts, ClosetMaid, and Georgia-Pacific, and at agencies like DDB Needham/Chicago and McCann Erickson/Atlanta. A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction Branding™ approach to move people—and product. DP is also the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are, and co-author (with Spencer X. Smith) of the best-selling ROTOMA—The ROI of Social Media ‘Top of Mind', the creator/host of two popular podcasts (The ROTOMA Podcast, NONFICTION BRAND) and is a keynote speaker and clinician in the areas of branding, social media, creativity and culture for groups throughout the United States.
What is the best way to get started in early-stage investing?Spencer X Smith is a proficient early-stage investor, with notable investments in the FinTech and crypto sectors. He shares how he got started, why diversification matters, and how he built his portfolio to reflect his values. Tune in for an inside look into early-stage investing.Spencer invested in over 20 companies using Republic. He is one of the 100 early investors in Republic Realm, our metaverse fund. Spencer is also an investor in Kraken, BlockFi, and MotoRefi. He is also the founder of AmpliPhi, a social media and marketing agency. His book "The ROI of Social Media Top of Mind" was featured in Forbes and is an Amazon Bestseller. Forbes also dubbed him a "social media expert".Tune in to hear his advice for new investors and his best tactics for adding value to your investments. Key points discussed - Investing in a diversified portfolio (00:00)- How Spencer got into early-stage investing (01:38)- What Spencer looks for in a startup (05:00)- How to add value to the companies you invest in (11:36)- The best way to build your online brand (13:00)- How much money should I invest? (18:30)- Supporting underrepresented founders (19:30)- Spencer's advice for new investors (27:30) Additional resourcesTo keep in the loop for the latest developments in crowdfund investing, make sure to follow this podcast and listen in every week. Leave a rating and a review, and let's bring profit back to the people together.Ready to start investing in your future? Then head over to www.republic.co and find a startup you're passionate about.Legal Disclaimer: The Securities and Exchange Commission (SEC) has qualified the offering statement that we have filed with the SEC. The information in that offering statement is more complete than the information we are providing now and could differ in important ways. You must read the documents filed with the SEC before investing. The offering is being made only by means of its offering statement. This document shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. An indication of interest involves no obligation or commitment of any kind. Any person interested in investing in any offering of Props Tokens should review our disclosures and the publicly filed offering statement and the final offering circular that is part of that offering statement at http://offeringcircular.propsproject.com. YouNow is not registered, licensed or supervised as a broker-dealer or investment adviser by the Securities and Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA), or any other financial regulatory authority or licensed to provide any financial advice or services.
Social influencer expert (and peripatetic inspiration) Neal Schaffer joins host DP Knudten for a fast-moving, deep diving conversation about how he uniting his multiple brands efforts into one master-brand based on the only one he can truly, and will always own—nealschaffer.com This fascinating episode features shoutouts to master social seller Spencer X. Smith, The Blogging Millionaire’s Brandon Gaille, and this podcast’s favorite thought trough, Mark Schaefer. +++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in. You can reach DP Knudten at: Email: dp@dpknudten.com Website: dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2019 DP Knudten LLC - all rights reserved
Spencer X Smith, founder of AmpliPhi Social Media Strategies, joins us to talk about how lawyers can find and leverage public speaking opportunities to build their brands and develop business. In this episode, Jay and Tom ask Spencer to break down his best tips for getting the most out of public speaking, including: How to find public speaking opportunities Why public speaking is still important in the digital and social media age How to use a slide deck to enhance (not overshadow) your presentation Ways to connect with your audience before, during, and after a public speaking engagement
Social Jack™ Influence Factory Episode 67: Madison Mashup - Featuring Nick Myers, Spencer X Smith, Greg Mischio, & D.P. Knudten Air Date: Wednesday, June 26, 2019 HAVE QUESTIONS? - Leave a comment below and we will get back to you within 48 hours. The #InfluenceFactory is a LIVE webcast that airs every Wednesday at NOON Central (via Zoom and Facebook LIVE). In the #InfluencerInterview… In this special edition episode of the Influence Factory, Dean DeLisle sits down with Spencer X Smith, Nick Myers, DP Knudten, & Greg Mischio, LIVE from Madison, Wisconsin. We explore the newest features on digital marketing, AI, personal branding and so much more! We will even take a peek at the future of digital marketing. Oh, and there will be prizes, so attend live or listen in all have a chance to win! About the Host, Dean DeLisle: As Founder and CEO of Forward Progress, Dean leads his core team to provide digital influencer marketing solutions, serving over 2,000 corporate clients over the past 15 years. In 2012 Dean created and released a Social Influencer Development Platform known as Social Jack™, successfully training over 100,000 professionals on Social Selling, B2B Influencer Marketing and Social Streaming. Their curriculum is used globally by Fortune 500 companies, Associations, Conferences and Universities to instill best practices related to the effective use of social networks, digital marketing, streaming, and video. Dean is host of his own Podcast, Influence Factory, where he enjoys exclusive interviews with leading business influencers. His recent book, FIRST, The Street Guide to Digital Business Influence gives the reader proven essential steps and tools to develop thought leadership and recognition in their industry. Register for the LIVE webcast: http://myinfluencefactory.com/ EXCLUSIVE Facebook LIVE: https://www.facebook.com/groups/BusinessInfluencerAlliance/ View ALL Past Episodes: https://app.socialjack.com/podcast Connect with Dean: Twitter: https://twitter.com/deandelisle LinkedIn: https://www.linkedin.com/in/deandelisle/ Instagram: https://www.instagram.com/deandelisle1/ Connect with Nick Myers: Twitter: https://twitter.com/therednickm LinkedIn: https://www.linkedin.com/in/nick-myers-15290359/ Connect with Spencer X Smith: Twitter: https://twitter.com/spencerXsays LinkedIn: https://www.linkedin.com/in/spencerxsmith/ Connect with Greg Mischio: Twitter: https://twitter.com/gregmischio LinkedIn: https://www.linkedin.com/in/gregmischio/ Connect with D.P. Knutden: Twitter: https://twitter.com/dpknudten LinkedIn: https://www.linkedin.com/in/dpknudten/ Theme Music Produced by Sonixphere Video Production by Social Jack™ Productions Social Media Engagement by Social Jack™ Influencer Team Voice-Over by Laila Wenrich Brought to you by Social Jack™ Are you ready to be an Influencer? Visit us at https://www.SocialJack.com
Spencer X Smith is the founder of AmpliPhi, social media strategies and he's also an instructor at University of Wisconsin and Rutgers University Mini MBA program where he teaches classes on social media strategy and social selling. He's had the privilege of giving over 200 speeches since 2015, including at the New York Stock Exchange in 2017. His company AmpliPhi has also won the InBusiness Executive Choice Award for Social Media Consulting Company for three consecutive years now. Spencer has also been featured and quoted in Forbes magazine, the Huffington Post, Money Magazine, Entrepreneur, Inc. Magazine, Yahoo, Small Business Advisor, MSN Money, Costco Connection, and writes the #Social Biz column for InBusiness Magazine. He also is the coauthor of the book ROTOMA, the ROI of Social Media Top of Mind. So Spencer, welcome to the show!
#039: "Hallelujah! It's finally paying off."—Think you're 100% unique? Spencer and D.P. end the podcast's first season with a call to get out there and share your voice on social media. This episode focuses on the section entitled 'Think You're 100% unique?' that can be found on page 63 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
With D.P. Knudten Today Kate talks to D.P. Knudten, a copywriter from Wisconsin, about social media and how it can be a powerful booster for copywriters. Tune in to learn: What is ROTOMA (Return on Top of Mind Awareness), and why should copywriters care? What is Shoemaker's Children Syndrome? In our increasingly visual world, how can copywriters compete? Why social media can be an effective force multiplier for copywriters Should we focus on one particular social media platform Which is D.P.'s favourite social media platform What kinds of content performs best? Why D.P. thinks copywriters hate SEO Should you bid projects by the hour or value? How can introverts get more out of conferences? Question for the listeners: What's your big AHA moment from this episode? Share it with us on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! About D.P.: D.P. Knudten is the Chief Collaborator at his business, COLLABORATOR creative, in Madison, Wisconsin, USA. A 25-year veteran adman, D.P. has worked on some of the biggest brands in the business including Coca-Cola, McDonald's, and Motorola at agencies including DDB Needham/Chicago and McCann Erickson/Atlanta. A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction Branding™ approach to move people – and product. He is also the co-author (with Spencer X. Smith) of the ‘ROTOMA' –The ROI of social media, 'Top of Mind' and is the host of the popular ‘The ROTOMA Podcast'. He also speaks about branding, social media, creativity and culture to groups throughout the United States. D.P.'s links: COLLABORATOR creative website D.P. Knudten website Twitter Instagram ROTOMA podcast ROTOMA on Amazon
#38: "Almost Pavlovian...You ring that bell and they start salivating."—Perfect Practice. Spencer and D.P. talk about how Vince Lombardi's admonition to 'practice perfect' applies to your social media activity. This episode focuses on the section entitled 'Perfect Practice' that can be found on page 203 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
Episode #037: "What can I say, women love me."—A picture worth a thousand fears. Spencer and D.P. take a look at Brian Solis's Conversation Prism 5.0, and discuss why it shouldn't stop you from doing social media. This episode focuses on the section entitled 'A picture worth a thousand fears.' that can be found on page 51 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
Episode #036: "We could do a lot of that creepy Facebook ad stuff."—The #1 social media strategy. Spencer and D.P. look at how making others look good can actually make your 'top of mind awareness' soar. This episode focuses on the section entitled 'The #1 social media strategy that works everywhere.' that can be found on page 45 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#035: "I'm grabbin' popcorn 'cause I'm watchin' this video for sure."—Sharing, not shilling. D.P. flies solo with a Down Under flair as he talks about sharing, guitars, and friends in Australia. This episode focuses on the section entitled 'Sharing, not shilling.' that can be found on page 39 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#034: "The guy was drinking whiskey."—Hot Take or Cold consideration? Spencer and D.P. discuss the difference between a 'hot take' and 'cold consideration,' and why you might want to temper the heat of your social activity. This episode focuses on the section entitled 'Hot Take or Cold Consideration?' that can be found on page 101 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#033: "If a tree falls in the woods...you certainly can't comment on it."—A Week in the Life on LinkedIn D.P. looks back at his last week on LinkedIn, and the crazy conversation that went on re: Madison's first LinkedIn Local event. +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#032: "You are dead to me, sir. Dead to me!"—Starting your own ROTOMA cover band. Spencer and D.P. probe Spencer's short-hair metal band days, and talk about how the lessons learned then can work for you on social media today. This episode focuses on the section entitled 'Starting your own ROTOMA cover band' that can be found on page 29 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#031: "Don't come to a LinkedIn party wearing your Twitter flip flops."—The most powerful ROTOMA tool? Spencer and D.P. Q&A their way re: the power of asking questions to supercharge your social media. This episode focuses on the section entitled ' The most powerful ROTOMA tool? Asking a question.' that can be found on page 23 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#030: "If you're a grumpy pain in the butt, you can be a grumpy pain in the butt."—WWWDD. What would Walt Disney do? Spencer and D.P. talk about Walt Disney's penchant for plus-ing, and when 80% out the door is better than 100% in the drawer. This episode focuses on the section entitled 'WWWDD—What would Walt Disney Do?' that can be found on page 97 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#029: ""—"Umm, hole driller you would be."—Know your REAL product. Spencer and D.P. drill down into what it takes to know your REAL product, not just what you're selling via social. This episode focuses on the section entitled 'Personal Branding Power Hour' that can be found on page 67 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#028: "He's plumbing my back catalog. And what am I doing?"—Back Catalog to the Future. Spencer and D.P. discuss the massive value to be mined from your back catalog of social media posts. This episode focuses on the section entitled 'Back catalog to the Future' that can be found on page 109 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#027: "This will not surprise anyone. I went long."—The secret to great customer reviews. Spencer and D.P. discuss solid techniques for getting quality reviews you can use all over social media. This episode focuses on the section entitled 'The secret to great customer reviews.' that can be found on page 105 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#026: "If you had disambiguate on your card, take a shot of tequila."—In Praise of Parameters Spencer and D.P. talk about parameters, and how they actually help get stuff done via social media. This episode focuses on the section entitled 'In Praise of Parameters' that can be found on page 171 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#025: "I'm like a first-time driver of a manual transmission car."—Success on Social isn't mathematical, it's biological. Spencer and D.P. make the case for staying biological when going social. This episode focuses on the section entitled 'Success on Social isn't mathematical, it's biological.' that can be found on page 19 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#024: "The driest cheese sandwich in the deli"—Ask Simple Questions. Share Smart Answers. Spencer and D.P. talk sandwiches, cupcakes and 401k social media techniques that work no matter what you do professionally. This episode focuses on the section entitled 'Ask simple questions. Share smart answers.' that can be found on page 119 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#023: "I can say that I'm a female Romanian gymnast."—Killer Cereal Spencer and D.P. talk about the need for quality content, D.P. reveals a deep dark secret involving Romania, tights, and floor exercises. This episode focuses on the section entitled 'Killer Cereal' that can be found on page 149 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#022: "Is this me being stupid? Don't answer that question."—World Class ROTOMA, a Master Class. Spencer and D.P. discuss the way infant photographer was able to take her business from Minneapolis to Moscow in just over two years. This episode focuses on the section entitled 'World Class ROTOMA, a Master Class' that can be found on page 193 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#021: "Shoot for square. I hate to say it, but shoot for square."—Unproduction Values. Spencer and D.P. discuss how the social media has changed the production value equation. Key takeaway: quality trumps production quality every day of the week. This episode focuses on the section entitled 'Unproduction Values' that can be found on page 167 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#020: "You can't be a thought leader if you don't lead by showing your thoughts."—The 3 Ps—PING, PROMOTE, or PROFFER. Spencer and D.P. discuss a three-tiered system that can make an effective social media strategy actually 'doable.' This episode focuses on the section entitled 'Personal Branding Power Hour' that can be found on page 89 of of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#019: "My middle daughter was embarrassed and mad..."—Making Your Customers Look Great. (page 123) Spencer and D.P. take a look at one of the most powerful strategies for creating social media posts that really work: making your customers look great. This episode focuses on the section entitled Making your Customers Look Great. It can be found on page 123 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
SMMW18 Special "Ooooo, different you would be."—A look at Social Media Marketing World ' 18 Spencer and D.P. discuss the nexus between ROTOMA and D.P.'s trip to Social Media Marketing World. This episode focuses on the intersection between the many speakers and presentations at Social Media Marketing World 2018 and the concepts found in 'ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#018: "Damn you, Spencer!"—Ephemeral vs. Evergreen (page 127) Spencer and D.P. define the differences between social media that is ephemeral (temporary) and evergreen (long shelf-life), and why you need to balance both. This episode focuses on the section entitled 'Ephemeral vs. Evergreen' that can be found on page 127 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#017: "Programmed, scheduled, blah blah."—Success on Social is biological, not mathematical. (page 19) Spencer and D.P. discuss the finer points of social media, with an emphasis on understanding the difference between the organic and programmed. This episode focuses on the section entitled 'Success on Social is biological, not mathematical.' that can be found on page 19 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
Episode #016: "Type in 'lathe'—L A T H E"—LinkedIn without the FreakedOut (page 83) In this episode, Spencer and D.P. look into LinkedIn as a 'must do' for anyone in business, with a special focus on simple tips for LinkedIn agnostics. This episode focuses on the section entitled 'LinkedIn without the FreakedOut' that can be found on page 83 of 'ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
Episode #015: "I don't know the gestation period of fruit flies."—FAQ You (page 135) Spencer and D.P. discuss the finer points of using FAQ-style content throughout social media to answer your users' perennial questions—and boost your social media brand. This episode focuses on the section entitled 'FAQ You' that can be found on page 135 of 'ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#014: "Ogg told Mogg about the Mammoth hunt"—Making Conferences Count (page 183) Spencer and D.P. share ideas on how to make the most of any conference you attend, and how to get the most profile and brand-boosting benefit via smart social media amplification. This episode focuses on the section entitled 'Making Conferences Count' that can be found on page 183 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
#013: "What does that even mean, Yoda?"—Master the ABCs, not the APPs (page 179) Spencer and D.P. consider the need to master first principle skills, not just app 'keyboard commands.' This episode focuses on the section entitled 'Master the ABCs, not APPs' that can be found on page 179 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
Social Jack™ Influence Factory Episode 2: Featuring Spencer X Smith - "Harnessing Your Personal Brand on Social Media" Air Date: January 24th, 2018 This weeks edition of the Influence Factory (previously "Weekly Coaching"), brings you the latest industry news, lessons, and hear from Industry Experts, ask questions live online, win prizes and have some fun! Our special guest Spencer X Smith, will bring you insight into his techniques on Personal Branding and Social Media. Learn about: - The Latest Industry News - Insights into Top Trends - Tips and Tricks to Increase Your Influence - And more.. The Influence Factory is a LIVE webcast that airs every Wednesday at NOON Central Register for the LIVE webcast: http://myinfluencefactory.com/ Brought to you by Social Jack™
Episode #012: "Get 'em to the lip, and give 'em a tip."—The #1 Social Media Metric (page 13) Spencer and D.P. discuss the central idea of the book, ROTOMA (the return on top of mind awareness) with shoutouts to Seth Godin, Pat Flynn and Nicole Klein. This episode focuses on the section entitled 'The #1 Social Media Metric' that can be found on page 13 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
Episode #011: "For me, it's golf. Let's not talk about golf."—You ‘check in.' they ‘check out.' (page 175) Spencer and D.P. explore the idea that an email that's just 'touching base, checking in, or following up' is just a way to say 'are you ready to buy yet?'—and why that's such a waste of social activity. This episode focuses on the section entitled 'Personal Branding Power Hour' that can be found on page 175 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2017 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
Episode #010 "Wha? How'd this happen? ...Spencer X. Smith."—Protect your Power Cycle (page 161). Spencer and D.P. discuss the need to define and defend your personal 'power cycle' in order to create the best work, build your brand, and boost your 'top of mind' awareness via social media. This episode focuses on the section entitled 'Protect your Power Cycle' that can be found on page 161 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2017 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
Episode #009: "What's your Civil War button?"—Personal Branding Phobia (page 55) Spencer and D.P. talk wax on re: the fear of personal branding—and why you just need to get over it, and get growing your personal brand via the powerful FREE tools of social media. This episode focuses on the section entitled 'Personal Branding Phobia' that can be found on page 55 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2017 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
Episode #008: "I'm on #15 and my third Sapporo."—Serve Sushi, not Clickbait (page 131) Spencer and D.P. drill down into the idea that it's far better to serve up nutrient-rich, relevant posts on social media than rely on clickbaity 'over promising' to attract engagement. This episode focuses on the section entitled 'Serve Sushi, not Clickbait' that can be found on page 131 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2017 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com
February 29, 2016 - HARO Spencer X. Smith, Risky Anthony Miles & Angelic Tyler Beddoes
In episode 22, Spencer X Smith talks about how he went from a drummer in a rock band to being a digital marketing rock star. He talks about how companies should use "teaching based marketing" to educate their prospects and turn them into lifelong customers! Spencer Smith is the founder of Spencer X. Smith Consulting, and principal of the Cobalt Companies, a real estate investment firm he started in 2000. Spencer is also an instructor at the University of Wisconsin, where he teaches classes on Business Plans, Lean Business Tools, Internet Marketing & Strategy, and Teaching-Based Marketing. He’s had the privilege of working with six Fortune 500 companies – IBM, Kohl’s Corp, Kimberly-Clark, Oshkosh Truck, The Hartford, and Nationwide. In 2015, he’s booked for over 40 speaking appearances & three Keynote Speeches, including the Wisconsin Alumni Research Foundation (WARF), the $1B intellectual property arm of the University of Wisconsin.
Young Smart Money | The Stories & Struggles of Successful 6, 7, & 8 Figure Online Entrepreneurs
#049: Today I had the pleasure of talking with Spencer X Smith, a public speaker and founder of AmpliPhiBiz, a 6 figure social media agency. In this episode, Spencer discusses social media marketing and how to calculate the Return on Top of Mind Awareness. Return on Top of Mind Awareness is an idea that can allow you to calculate your ROI on your social media and allow you to land more clients with your social media marketing agency. By the end of this episode, you will have a good understanding of how can be on top of somebody’s mind that can bring financial return just with interaction with that person. Enjoy! Follow Spencer on Instagram -- @spencerxsmith Find Spencer on YouTube -- www.youtube.com/spencerxsmith Check out Spencer's book! -- https://amzn.to/2XIGV8G If you have ever thought about buying an online course, check out The Online Course Examiner (www.OnlineCourseExaminer.com) “The Yelp of online courses!” Want to learn how to start your own SMMA? I created a free training to get you started! -->www.go.AppleCrider.com/smm Follow me on Instagram --> www.Instagram.com/applecriderofficial For 250+ videos subscribe to my YouTube channel --> YouTube.com/AppleCrider P.S. I have an Alexa Skill! Look up Apple Crider on the Alexa Store! P.P.S Don't forget to subscribe and leave a 5-star review if you enjoyed the show! Want to advertise on this podcast? Go to https://redcircle.com/brands and sign up.
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