Podcasts about spotx

AdTechGod is joined by Meagan Myers, Director, Account Management & Partnership at AMC Networks, shares her journey in the ad tech and streaming television industry. She discusses her career path, the unique strategies AMC employs to engage audiences, and the importance of partnerships and human connections in business. Meagan also highlights the challenges faced in the streaming industry and the diverse content offerings of AMC, emphasizing the brand's commitment to meeting audience needs. Takeaways Meagan's journey in programmatic advertising has been extensive and transformative. Starting her career at SpotX, she gained valuable experience in ad tech. Meagan's move to Paris was a pivotal moment in her career. AMC Networks focuses on distributing content across multiple platforms. The importance of audience engagement is central to AMC's strategy. Partnerships are crucial for monetization and growth in the ad tech space. Human connection is key to successful business relationships. AMC's diverse content caters to a wide range of audience preferences. Challenges in the streaming industry include adapting to changing viewer habits. Meagan aspires to create a wine and cheese store, reflecting her passion for food and connection.  Chapters 00:00 Introduction to Meagan Myers and Her Journey 03:00 Meagan's Career Path and Experiences 06:07 AMC's Unique Approach to Streaming 08:55 Ad Strategy and Audience Engagement 12:00 Partnerships and Monetization Strategies 15:04 The Importance of Human Connection in Business 17:54 Content Diversity and Audience Loyalty 21:01 Challenges in the Streaming Industry 23:57 Personal Insights and Future Aspirations Learn more about your ad choices. Visit megaphone.fm/adchoices

Kelly McMahon, SVP and Head of Global Operations at LG Ad Solutions, shares her journey through the streaming Tb industry, discussing her career beginnings, the evolution of connected TV (CTV), and the impact of AI on advertising. She emphasizes the importance of embracing change, understanding consumer behavior, and building relationships in the industry. Kelly also reflects on the challenges and opportunities in this rapidly changing industry, highlighting the need for effective measurement and insights. Takeaways Kelly started her career in marketing for a multifamily housing company. She transitioned to ad tech to embrace the changing media landscape. SpotX was pivotal in her career, focusing on operations and customer success. Understanding both supply and demand sides of ad tech is crucial. Education on CTV buying has improved among media buyers. Measurement and insights are essential for proving ad effectiveness. AI is focused on enhancing consumer experience and content recommendations. Building relationships in ad tech is vital for collaboration. Change is challenging but necessary for growth in the industry. Kelly would consider being a travel agent if not in ad tech. Chapters 00:00 Introduction to the Ad Tech Landscape 01:43 Kelly's Career Journey in Ad Tech 07:03 SpotX and the Evolution of CTV 10:37 Navigating the Changing Landscape of TV Advertising 12:44 Understanding CTV as a Performance Channel 14:26 The Role of AI in Streaming and Advertising 21:35 The Importance of Relationships in Ad Tech 25:37 Personal Insights and Future Aspirations Learn more about your ad choices. Visit megaphone.fm/adchoices

Sade Rush live @ Daytime Open Air Rave, SpotX, Budapest, Hungary 18.08.24

AdTechGod sits down with Tal AlmanyTal Almany is the VP of Global Supply at Kargo. Tals impressive career has taken him through key roles at Adconion, OpenX, SpotX and others , where he has refined his skills and built long standing relationships with key publishing partners in the US and abroad.But there's more to Tal than just his professional achievements. In an interesting twist, he was also an extra on the hit show Criminal Minds and had a former career as a chef!Thank you adquick for sponsoring this episode.

In this episode, host Mike Richards is joined by Jori McCuskey, the Director of Treasury at Magnite, Inc. a global leader in digital advertising and streaming television. Jori joined Magnite in 2021 where he has focused on helping to develop and scale how the company does treasury as it continues on its growth trajectory. Before joining Magnite, Jori gained the majority of his treasury experiences in tech in a variety of capacities at Symantec, Dell Technologies and Dell's customer financing subsidiary Dell Financial Services. Collectively, he has helped manage complex global capital structures, M&A financing packages & capital return programs; run FX & rate hedging programs; and completed treasury management systems implementations, banking service transitions and M&A integrations. This episode delves into Jori's career journey, starting from his interest in technology and finance during his college years at the University of Texas. He shares his experiences working in consulting and his transition into the treasury world at Dell. Jori highlights the importance of his technical skills, such as data analysis and legal contract reading, in his roles in treasury.The conversation then moves to Jori's time at Symantec, where he faced the challenge of returning capital to shareholders and managing the company's financing needs. He emphasizes the value of understanding the complexities of different areas within finance and the importance of collaboration between teams.Jori also discusses his current role at Magnite, where he joined during the company's acquisition of SpotX. He explains the focus on automation and scalability in treasury operations and the need for resourceful individuals who can navigate data and systems.What listeners can expect:Insights into the evolving role of treasury in the digital advertising industryDiscussion on the challenges of managing capital structureAdvice on the importance of continuous learning and growth in one's career.You can connect with Jori McCuskey on LinkedIn. Are you interested in pursuing a career within Treasury?Whether you've recently graduated, or you want to search for new job opportunities to help develop your treasury career, The Treasury Recruitment Company can help you in your search for the perfect job. Find out more here. Or, send us your CV and let us help you in your next career move!If you're enjoying the show please rate and review us on whatever podcast app you listen to us on, for Apple Podcasts click here!To subscribe to the Treasury Career Corner podcast via:Apple

It's fair to say that one of the markets that has become most complex and least transparent in the digital age has been advertising. The market was described in 2016 by Marc Pritchard – the Chief Brand Officer of Procter & Gamble, both the world's biggest consumer goods business and the world's highest-spending advertiser – as “murky at best, fraudulent at worst”.   In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Dutch media entrepreneur Stijn Gimbrère, Founder and CEO of Media Futures Market. Media Futures Market is an innovative platform that directly connects buyers – that's brands and their agencies – with high-quality media owners and publishers selling advertising inventory. In a market that's been weighted for too long against advertisers – whose budgets fund every link in the chain – Media Futures Market's mission is to provide buyers and sellers with the same information; simply, clearly, and transparently .   Before founding his current venture in June 2020, Stijn cut his teeth at the Dutch media network, RTL Nederland, before holding a variety of strategy and corporate development roles at advertising platform SpotX. he identified the gap in the market for his new venture while on a round-the-world trip with his wife, just pre-pandemic.   Our conversation was recorded remotely, via the medium of Riverside.fm, on 4 April 2023.   Thanks to Joe Hickey for production support.   Podcast artwork by Shatter Media.   Voice over by Samantha Boffin.   For too long, middlemen who only erode value have squandered advertisers' marketing budgets. Stijn is driven by a desire to bring transparency to the advertising market. One of the ways Media Futures Market does this is by enabling buyers to “compare apples with apples” and understand what an investment on one media property will deliver compared with any other.   Meta (Facebook, Instagram) and Alphabet (Google, YouTube) make it easy – though not totally transparent – for buyers to know what they're buying. By making it easy, they account for up to 80% of the online ad market. But there's huge value in other properties and platforms, and Media Futures Market makes it straightforward for buyers to know where the value is for them.   As a data storyteller, Stijn appreciates the need to “read the room” and understand the likely data tolerance of those you're speaking to. You need a different type of narrative – and a different blend of narrative and numbers – if you're talking to a CEO compared with a Finance Director. Knowing your audience is, for Stijn, a critical dimension of being a better data storyteller.   Media Futures Market first attracted media attention – from the Dutch equivalent of the Financial Times – by telling a data-driven story which showed the numbers in the advertising market don't add up; that demonstrated the poor value many buyers were getting. This was particularly true of the unregulated, automated, programmatic advertising market. That – Stijn says – was the Wild West. Thanks in no small part to businesses committed to transparency and information symmetry like Stijn's Media Futures Market, the days of the Wild West are rapidly becoming history.   EXTERNAL LINKS Media Futures Market – https://mediafuturesmarket.com/en/ Stijn's LinkedIn profile – https://www.linkedin.com/in/stijn-gimbrère-830b852a/   To find out what kind of data storyteller you are, complete our data storytelling scorecard at https://data-storytelling.scoreapp.com. It takes just two minutes to answer 12 questions, and we'll send you your own personalised scorecard which tells you what kind of data storyteller you are.  

The Future of Gaming on the Blockchain The GameFi space is a huge, evolving space that's constantly innovating as time goes on. Traditional game development studios are seeing the huge amount of investment capital in the space and are looking to see how the blockchain could solve some of the problems they face, or, enhance a players experience.   Niantic, the company behind Pokémon Go, starting to explore the blockchain Earlier this year, Niantic had met the team behind SpotX Games, a Miami-based company that describes itself as “a web3 innovation studio for the real-world metaverse”. Hanke was taken with SpotX's work and acquired the studio. “The potential for web3 is to move us back — to a more decentralized version of the internet,” Hanke said. “And to recapture some of that spirit and vision that was there when it started.”   Game developer Akatsuki announces $20 million web3 fund Japanese entertainment and gaming firm Akatsuki said on Wednesday that it has raised a $20 million fund focused on investing in web3 projects. The fund, dubbed Emoote, will look to back startups working on projects in GameFi, non-fungible tokens (NFTs) and the metaverse, Akatsuki said in a press release. The name Emoote was chosen to signal that NFT consumption is based on "emotional values," Akatsuki added.   WWOC: The creator of Elon Musk's favorite cryptocurrency co-creator says he's a ‘grifter' that doesn't understand coding ‘as well as he made out' Jackson Palmer, the Australian co-creator of Dogecoin, recently spoke to Australian news outlet Crikey where he gave his opinion of our new twitter overlord. Jackson described Mr Musk as “a grifter” who “sells a vision in hopes that he can one day deliver what he's promising, but he doesn't know that. He's just really good at pretending he knows.   What we cover in this episode: Market Recap Why the company behind Pokémon Go is getting crypto-curious Game developer Akatsuki announces $20 million web3 fund Arcane Research finds Ethereum GameFi Activity Collapses By 96%  WWOC: The creator of Elon Musk's favorite cryptocurrency co-creator says he's a ‘grifter' that doesn't understand coding ‘as well as he made out'   TODAYS SPONSOR: YIELD APP Yield App is an innovative digital asset wealth platform that allows you to earn passive income on the world's leading digital assets. What we really like about Yield App is that it's a licensed fintech company built by a team with a strong background in traditional finance. Yield App offers instant asset conversions, fiat on-ramp, auto compounding, and security features such as activity log, transaction history, and more. Simply deposit your digital assets and click earn to start receiving daily rewards! And if you're a corporate client Yield App offers a secure treasury for your digital assets. Its dedicated relationship management team is on hand 24/7 to facilitate a stress-free experience. PLUS we have a special offer for our listeners. Follow our link at https://on.yield.app/cryptopulse and sign up for an account to take part in our epic competition with a chance to win up to 1000 YLD tokens in multiple weekly giveaways.   Ways to connect with Cryptopulse Twitter: https://twitter.com/crypto_pulse     Instagram: https://www.instagram.com/crypto_pulse      LinkedIn: https://www.linkedin.com/company/cryptopulse       Website: http://www.cryptopulse.co.uk      Ways to connect with Kevin and Ben Kevin Twitter: https://twitter.com/KevinBasham     Ben Twitter: https://twitter.com/bdrsquared        Thanks for listening and don't forget to subscribe so you can be notified when we release a new episode.   About Cryptopulse Downloaded & listened to in over 100 countries. Cryptopulse is here to guide you through the crypto universe with thought-provoking topics, in-depth knowledge & information to help you make informed decisions.

In this episode Will, Brian and Maria Chat with Traci, Chris and David of SpotX Games Topics on Deck:- Niantic Acquisition - Shrimp Society- Creating user generated NFT's- Bringing the metaverse to IRL- And More!Follow the Hosts:@BrianBreslin@CFernandezFL@MariaDerchi@WillWeinraubFollow the guest:@spotxgames@chris_daniels27@madebydayk8@traciLev

Sean Buckley discusses Magnite's products for CTV and video monetization and workflow, assembled through the merger of Rubicon Project, Telaria, SpotX and SpringServe. For more information about our expert, Milk Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g The full version of this episode if available at https://marketecture.tv/programs/magnite-sean-buckley . Visit https://www.Marketecture.tv (Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2022 Marketecture Media, Inc.

Bit by the entrepreneurship bug in 2007, Steve Swoboda founded SpotX, the first online advertising marketplace that is now utilized by premium publishers and broadcasters like Disney, Samsung, and Warner Media. Following the digital advertising boom years later, Steve and his co-founder Mike Shehan has built the company to $13 million and had an exit valuation of $1.2 billion. But Steve doesn't really care about the metrics. As a Colorado native, Steve attributes his overall success to the local culture and wears SpotX's roots as a badge of honor. While the billion-dollar exit is impressive, Steve cares more about the culture they have created than the money they have earned. Read more about Steve at Startup Blogpost: https://startupblogpost.com/success-is-the-people-you-hire-and-the-environment-you-build/

In the Sensei’s Corner this week, we welcome Regional VP Catherine Dale of Platform East at SpotX. With her team, she manages new and existing media owner relationships. Additionally, Catherine is a founding member of the Diversity Equity and Inclusion Committee as well as a lead and founding member of the Parents and Caregivers ERG. In this episode, we are discussing the current state and future of CTV, addressable TV, stats showing an 800% increase in ad opportunities in 2020, diversity and inclusion, and audience takeaways from SpotX’s company culture.   Connect with: Catherine Dale: LinkedIn | Instagram SpotX: Website | LinkedIn | Facebook |  Twitter | Instagram Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

Aaron Bray, CEO & co-founder at Phylum is our feature guest this week. News from Crocs, SpotX, Galvanize, Kickfurther, Automox, Lares, Optiv, Red Canary and a lot more! Support us on Patreon! Fun swag available - all proceeds will directly support the Colorado = Security infrastructure. Come join us on the new Colorado = Security Slack channel to meet old and new friends. Sign up for our mailing list on the main site to receive weekly updates - https://www.colorado-security.com/. If you have any questions or comments, or any organizations or events we should highlight, contact Alex and Robb at info@colorado-security.com This week’s news: Join the Colorado = Security Slack channel Colorado casinos enter new, more lucrative era Crocs rolls out the red carpet for record growth SpotX acquired for $1.14 billion Galvanize announces new CEO as demand grows for IT talent - Denver Business Journal Colorado startup Kickfurther closes $5.9M for physical product crowdfunding platform Boulder-based IT management platform closes on $110M in Series C funding Social Profiling – OSINT for Red/Blue Risk Scoring Basics | Optiv Does signed mean trusted? The Mimikatz dilemma Job Openings: Echostar - Senior Security Engineer Trail of Bits - Application Security Engineer (US or Canada only) Splunk - Senior Security Specialist Deloitte - Cybersecurity Operations Manager Direct Defense - Principal Application Security Consultant Guild Education - Senior Security Engineer Zillow - Senior Security Engineer, Insider Threat Epic - Senior Security Engineer Ibotta - Senior Security Engineer Coalfire - Head of Inclusion and Diversity Upcoming Events: This Week and Next: C.Springs Cyber - Hybrid First Friday - 5/7 ISSA Denver - May Chapter Meeting - 5/12 Denver ISSA - Women In Security: May Meeting - 5/13 ASIS - CRIME PREVENTION THROUGH ENVIRONMENTAL DESIGN TO DISCOURAGE VAGRANCY - 5/13 Security Champion Programs - Necessary? What works? What doesn't? - 5/14 View our events page for a full list of upcoming events * Thanks to CJ Adams for our intro and exit! If you need any voiceover work, you can contact him here at carrrladams@gmail.com. Check out his other voice work here. * Intro and exit song: "The Language of Blame" by The Agrarians is licensed under CC BY 2.0

With advertising on the edge of another significant period of disruption, we take a no-nonsense discussion about what this means moving forward. To deep dive into the topic of identity, the death of third-party cookies, and explore what comes next Adform's Co-Founder and host Jakob Bak is joined by special guests, Jess Simpson, SVP, Verified Tech & Identity at Publicis Media, Tom Kershaw, CTO at Magnite and Chairman of the Board for PreBid.org, and Joanna Burton, Chief Strategy Officer at ID5. With a holistic look at the future of identity, the conversation touches on what this means for advertisers, agencies, and publishers moving forward as well as the role of technology vendors in smoothing the transition. Navigate the episode: 03:05 for Joanna Burton 12:45 for Tom Kershaw 20:50 for Jess Simpson Want to Learn More? To continue exploring this topic, don't miss Adform's latest thought leadership on the topic. Want to discuss how Adform's expertise on topics like this can help solve your business needs? We have dedicated identity specialists eager to take a conversation with you. The Effortless Modern Marketing Podcast is produced by Adform. This episode was produced by Alex Berger. Post Production by Niels Poulsen of JAM Audio Post Production. Our Host was Adform's Jakob Bak. About Today's Guests: Jess Simpson, SVP, Verified Tech & Identity Publicis Media In her current role, Jess Simpson leads Publicis Media's Verified and Identity Consulting and Solutions teams, where she works across all regions, agencies and solutions to bring identity strategy and capabilities to Publicis Groupe's media clients in a privacy-first context. Tom Kershaw, Chief Technology Officer Magnite Inc. As Chief Technology Officer, Tom is responsible for the oversight of all aspects of product development, platform strategy and operations, and product design, as well as oversight of Magnite's engineering capabilities. Prior to the merger with Telaria, Tom held the same position at Rubicon Project. Joanna Burton, Chief Strategy Officer ID5 Joanna Burton is Chief Strategy Officer of ID5, the shared identity infrastructure, with a remit to help drive revenue, strengthen partnerships with premium publishers and accelerate the company's international expansion. She joins from SpotX, part of RTL Group, where as VP European Strategy she helped grow the business across Europe and into new areas such as Connected TV.

What is happening in the mobile adtech ecosystem? Is it the rise of platforms? The need for size to fight the heavyweight contenders of mobile advertising? Consolidation to accumulate and stockpile more first-party data in an era of increasingly scarce second and third party information? Or just a need to acquire revenue on the path to going public? Whatever it is, we are seeing a massive acceleration in mergers and acquisitions in the mobile marketing and adtech ecosystems. Applovin bought Adjust, Vungle bought GameRefinery, Verve bought Nexstar. District M and Sharethrough. Magnite (formerly Rubicon) bought SpotX just a few months ago … and, of course, the ink has barely dried on the $400 million Digital Turbine acquisition of AdColony. In this episode of Growth Masterminds, we chat with Offer Yehudai, president at Fyber, and Matt Tubergen, EVP corporate development and strategy at Digital Turbine about their deal ... and the wider implications in the ecosystem.

In the Sensei’s Corner this week, we welcome back Gabriel Cohen, Account Director at SpotX, a video ad tech company. Gabriel has spent the last decade working in advertising and marketing and moved over to the sales side with SpotX. Now he helps clients understand the ever-changing video landscape and provides them the support they need to tape into inventory at scale and make it measurable and scalable for them. This week we refer to the following articles/resources: Anheuser Busch boosts deliveries with display and connected TV Case Study - SpotX Shapes a New Frontier in Advanced TV with Travel Texas Connect with: Gabrial Cohen on LinkedIn/Website Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram      

Summary: US markets move in different directions; CoinData considering $500M IPO; RedBox chooses SpotX for video monetization; InkBit launches revolutionary 3D printing system. 

This week's episode has been brought to you by the letters M and A. That's right, it's merger and acquisition week on The Big Story, with the exchange Magnite acquiring SpotX, as well as Sharethrough and District M merging. What do these combos have in common? How are they different? Listen in to find out. Also, we'll give our POV on the Wall Street frothiness around ad tech. Which seems to be highly cyclical. 

Superbowl Sunday has some of the most coveted ad spaces in the business, with 30-second slots commanding over $5M each. But what if advertisers could target their spend, and viewers at home could see different adverts depending on their interests? In this week's episode, Luke & Albert talk about programmatic advertising, and deep dive into a fast-growing player in this space, Magnite. The loss of live sports during the pandemic has accelerated cord-cutting and the move from linear TV to connected TV, which is driving the adoption of programmatic advertising, as ad-supported services complement subscription services It's not just connected TV that can benefit from programmatic advertising - desktop, mobile, podcasts, and potentially video games, virtual reality and augmented reality could offer ad-supported models for consumers to receive free content in exchange for receiving adverts tailored to their interests Magnite is the world's largest independent supply-side platform (SSP) for programmatic advertising, which holds auctions for ad space in real-time, allowing publishers to maximise their ad revenue, advertisers to reach their target audience, and consumers to see more relevant ads Publishers and advertisers are increasingly turning to independent platforms to avoid conflicts of interest with the ad platform itself. Walled gardens such as Google and Amazon often have their own products and services to promote Working with the leading demand-side programmatic ad platform, The Trade Desk, Magnite will adopt Unified Id 2.0 to allow targeted ads in exchange for free content, bypassing the need for 3rd-party cookies, and protecting user privacy In 2020, CTV accounted for 29% of TV viewing in the US but only captured 3% of the total TV ad budget. With CTV viewing increasing and linear TV decreasing, this gap is not likely to hold for long, and the recent acquisition of SpotX enhances Magnite's presence in the connected TV advertising market, especially in live sports and live news ----- If you enjoyed this episode, please consider subscribing to the Telescope Investing website at https://telescopeinvesting.com/subscribe/ Or you can contact the hosts Luke & Albert at https://twitter.com/LukeTelescope https://twitter.com/AlbertTelescope

The Faultline Podcast is an audio companion to Rethink Technology Research's Faultline service, a weekly news service that examines the video market – focused on Pay TV, OTT, SVoD, and the technology that supports them. Occasionally, our Rethink TV research wing stops by, to talk about upcoming forecasts and macroeconomic trends we're seeing. Hosted by Alex Davies, Tommy Flanagan, and Rafi Cohen, The Faultline Podcast hits the most important points from the last week's news. If you're in the business world and deal with video content, Faultline is a service you'll want to pay attention to. Find out more at: https://rethinkresearch.biz/product/faultline/ We're on Twitter too: https://twitter.com/_Faultline_ And LinkedIn: https://www.linkedin.com/showcase/faultline/

In the Sensei’s Corner this week, we welcome Gabriel Cohen, Account Director at SpotX.  He is a true programmatic sensei and is going over the latest in media consumption including ConnectedTV and TV viewership, media trends and spend,  and any opportunities affecting our programmatic and digital industry during the Coronavirus (Covid-19) outbreak.  This week, we refer to the following articles/resources: The Effect of COVID-19 and How Advertisers Can Adapt: March 12-18, 2020 Local TV, Digital News Sites' Usage Sharply Higher Due To COVID-19 National TV News Channels See Big Viewing Gains, CNN Soars SSPs Tighten Their Belts Ahead of Feared Economic Contraction OTT Ad Inventory Rises as Virus Boosts Viewing eMarketer's Coronavirus updates   Connect with: Gabriel Cohen LinkedIn | Website Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

This week, we speak with Neal Richter, Chief Scientist at SpotX. Neal speaks with us about his work at SpotX, how they process billions of data points and how he envisions the market evolving. Find out more at www.bigdatabelfast.com

Online TV movies, shows, and streaming video channels can earn higher revenue per impression from advertising than broadcast Superbowl ads because of ad targeting and multi-device delivery platforms. The sources of ads can come direct sold deals or programmatically delivered through ad servers like Google Ad Manager (DFP), Freewheel (mostly broadcast), SpotX, Springserve, and others. OTT Advertising technology has rapidly evolved to combine dynamic ad insertion (DAI) with advanced viewer demographic, behavioral, and other ad targeting and personalization options. However, there are still challenges and limitations with existing standards and device capabilities. Listen to this session to understand how OTT advertising technology works and enables online video service providers to implement and optimize.   Topics Covered: What is OTT Advertising Who uses OTT Advertising What Surprises Most Companies about OTT Advertising Advertising Video On Demand (AVOD) platforms Key Benefits and Opportunities for AVOD Services Key Challenges for AVOD Services How OTT Advertising is Different than Broadcast Ad Insertion OTT Advertising System Operation (basic) What is Needed to Setup an OTT Advertising Service (equipment, services) Time it takes to Setup an OTT Advertising Platform Where Ads Come from for OTT Service Providers Challenges of Providing OTT Ads? Server Side Ad Insertion (SSAI) Training Required for OTT Providers Industry Standards for Advertising Video on Demand    

In this brief chat Douglas and Mathias discuss the pros and cons of creating your own ultra adventure vs. participating in organized races. Mathias drinks whiskey with a headlamp on while sharing the progress on his EverySingleStreet project using a SPOTX satellite messenger. Later your favorite hosts make an urgent appeal to take the newly released climate assessment report recently released to heart. This is no joke folks. We have to change the way we live our lives. Shownotes at outdoor-society.com

Exclusive: IAB Tech Lab Releases "Guidelines for Identifier for Advertising on OTT Platforms"ITVT Editor-in-Chief, Tracy Swedlow, recently spoke about the new guidelines to SpotX CTO and OTT Technical Working Group member, J. Allen Dove. In their recorded interview, Dove explains each of the guidelines in depth, why the IAB is releasing them, and the process that governs their adoption; outlines how they relate to other industry initiatives (such as Ad-ID) and emerging technologies (such as blockchain); identifies the challenges that need to be addressed in order to ensure their broad implementation; and discusses some of the other initiatives the IAB is currently working on.http://itvt.com/podcasthttp://tvotshow.com

What's going on with OTT ecosystem and how is that playing into traditional broadcast with the satellite and cable operators? Vijay Solanki sat down with SpotX founder and CEO Mike Shehan to discuss the company's focus on the supply side, helping media owners make the most of their video inventory, the role of data, the future of broadcasting, and their launch of video header bidding in March.See omnystudio.com/listener for privacy information.

Timothy Whitfield and John Miskelly interview the global CEO of SpotX. We talk about SpotX and the role of the publisher Ad-Tech stack consolidating into a single company. We talk about Server Side technology like Ad-Stitching vs Client Side Technology like VAST / VPAID. In the News of the Week we discuss the Amobee purchase of Turn of US$310M.

Leanne Smullen likes to be where convergence happens. As the vice president of marketing and training for Denver-based SpotX, a leading video advertising platform that sits in the middle of the convergence of traditional TV and digital video, she is uniquely positioned where she wants to be with a company that has grown rapidly on an international stage. Smullen also strives to be the best in her other role as a part-time lieutenant colonel in the Colorado Army National Guard, where she helps civilian agencies respond to wildfires, floods and other emergencies. Smullen is also a certified coach, helping people develop their strengths and become effective leaders. Considering the sometimes intense work she encounters as a soldier and in the professional workforce, Smullen is best when she is calm under pressure. She has experienced loss in her life, but used her tough experiences to learn and grow, and she expects those she coaches to use their experiences to get in touch with and live their values. Her values are “Buddhist-inspired” and that moderation and practical approach helps her handle any situation. Smullen thinks that people must also learn emotional intelligence to grow and have the skills to deal with others. As a leader at SpotX and with the military, she sees the importance of making decisions based on what is best for the whole team, and committing yourself to something bigger than yourself. She wants to set an example in all that she does, setting an example by being more self-aware and reflective. “If you continually learn about yourself and set that example you're living the middle way. It's right where things converge and that's a good place to be,” she concluded.