Podcasts about Stijn

Stijn, Peter en Nils lieten de stuur- en rugnummers even voor wat ze zijn. RaceMode OFF dus!We namen deel aan een aantal belevingsevents, wat pintjes links en een BBQ rechts. Uiteraard alles overgoten met voldoende gravelgeknisper, zij het aan een ietwat lager tempo als gewoonlijk. Leuke gasten schoven aan, boeiende verhalen, nieuwigheden en gravelbeleving in al zijn facetten!Veel luisterplezier!⁠ ⁠⁠⁠⁠#stayongravel⁠⁠⁠⁠⁠⁠⁠MET DE STEUN VAN:⁠⁠⁠⁠⁠⁠Naos Optics⁠⁠⁠Gebruik de kortingscode gravelsnor15 in de ⁠⁠⁠⁠⁠⁠webshop⁠⁠⁠ en ontvang 15% directe korting op het hele gamma!SHOWNOTES: ⁠⁠⁠⁠⁠⁠⁠@plugplug_gravel | ⁠⁠⁠⁠⁠⁠⁠@countmein.cc | ⁠⁠⁠⁠⁠⁠⁠@birkenstock | ⁠⁠⁠⁠⁠⁠⁠@wuust.cycling | ⁠⁠⁠⁠⁠⁠⁠@rpmsouplesse | ⁠⁠⁠⁠⁠⁠⁠@timodewi | ⁠⁠⁠⁠⁠⁠⁠@deparcoursbouwer.cc | ⁠⁠⁠⁠⁠⁠⁠@plugplug_travel | ⁠⁠⁠⁠⁠⁠⁠@benblijftbezig | ⁠⁠⁠⁠⁠⁠⁠@taxandria_gravel | ⁠⁠⁠⁠⁠⁠⁠@travelheidi | ⁠⁠⁠⁠⁠⁠⁠@zuiderhuis | ⁠⁠⁠⁠⁠⁠⁠@migrationgravelrace | ⁠⁠⁠⁠⁠⁠⁠@bramtankink | ⁠⁠⁠⁠⁠⁠⁠@grenspalenklassieker | ⁠⁠⁠⁠⁠⁠⁠@douwedoetdingen | ⁠⁠⁠⁠⁠⁠⁠@bertdebacker | ⁠⁠⁠⁠⁠⁠⁠@kwaremont | ⁠⁠⁠⁠⁠⁠⁠@thetraka | ⁠⁠⁠⁠⁠⁠⁠@dustygravelseriesVRAGEN❓ OPMERKINGEN❓ ✉️ ⁠⁠⁠⁠⁠⁠⁠⁠deordevandegravelsnor@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM

To discover the whole episode type "#46 - Rethinking the stethoscope and its use - Diana van Stijn - Lapsi Health" on your preferred streaming platform.

When we think of the term "medicine," one of the symbols that comes to mind is the stethoscope. Its use in almost every physical examination by healthcare providers makes it one of the most iconic and widely recognized medical devices. Despite the emergence of digital technologies and the first electronic stethoscopes, their operating principle and design still rely heavily on the patent filed by Dr. David Littmann in the 1960s. But in the era of miniaturization and artificial intelligence, there is a reason to believe that the stethoscope is ripe for a true transformation. Among those who share this opinion are Lapsi Health and the team of Diana van Stijn. Inspired by her experience as a pediatrician and the central role of body sounds in her profession, Diana envisions a new kind of stethoscope—without tubing, fitting in the palm of a hand, and leveraging the latest technological advancements to better equip physicians. This vision gave birth to Keikku, a next-generation digital stethoscope. Beyond rethinking the format and use of the stethoscope for doctors, Diana and her colleagues imagine a future where patients can use it themselves, paving the way for continuous auscultation. In this episode, we explore how Diana and her team are turning this vision into reality, and what it could mean for the prevention, detection, and monitoring of diseases, extending far beyond pediatrics. With humor and enthusiasm, Diana also shares a few secrets about her approach to balancing clinical practice, motherhood, and entrepreneurship in healthcare! Timeline: 00:00:00 - Diana's background as a Pediatrician, startup Co-Founder, and former National Team Swimmer 00:11:10 - The role of body sounds in medicine 00:15:08 - Early ideas on disrupting traditional stethoscopes 00:22:21 - Building Keikku, a portable, intuitive, and radically modern stethoscope 00:26:43 - Incorporating AI in the interpretation of body sounds 00:30:50 - Moving toward continuous auscultation and getting Keikku into the hands of patients What we also talked about with Diana: Shavini Fernando MedTech World Cirque du Soleil Jhonatan Bringas Dimitriades Magnetic Resonance Imaging Computed Tomography As Diana mentioned during the episode, you can learn more about Keikku here and the other devices in Lapsi Health's pipeline via their official website. To dive further into some of the topics mentioned in the episode, Diana recommends reading Intelligence-Based Medicine: Artificial Intelligence and Human Cognition in Clinical Medicine and Healthcare by Anthony C. Chang and the article published on JMIR Publications that she co-authored, Promises, Pitfalls, and Clinical Applications of Artificial Intelligence in Pediatrics by Bhargava H. et al. You can follow Lapsi Health's activities on LinkedIn, and get in touch with Diana via LinkedIn too! ✉️ If you want to give me feedback on the episode or suggest potential guests, contact me over LinkedIn or via email! ⭐️ And if you liked the episode, please share it, subscribe to the podcast, and leave a 5-star review on streaming platforms!

Bij hoge uitzondering kan je deze aflevering van De Stijn, Tobi en Jeppe Show overal luisteren. Meer luisteren en zien? Ga naar podimo.nl/Stijn en probeer 30 dagen gratis! We steken deze week de voetjes in het zand want we hebben het over: Eilanden! Tobias licht een tipje van de sluier op over zijn Expeditie-avontuur inclusief de minder glamoureuze toiletmomenten. Stijn neemt de jongens daarnaast mee langs eilanden waar je nachtmerries van krijgt en laat ze kiezen waar ze zouden moeten overleven. Ohja, en hij vond het een goed idee om tijdens de opnames een boom om te zagen. Jeppe zoekt de diepte op en vraagt wat zij zouden meenemen als ze maar één ding mochten kiezen: praktische troost of spirituele verlichting? En alsof dat nog niet genoeg is, maakt Tobi verse bananenbenjees, rechtstreeks uit de frituur. Was dat stiekem zijn geheime wapen tijdens Expeditie? Uiteraard ontbreekt ook deze week het Geile Geheimpje niet.. iets met waterschade aan je telefoon. Kortom: Genoeg te bespreken, let’s go!!See omnystudio.com/listener for privacy information.

Stijn spreekt met Aranka Ballering over het collectief geheugen van de geneeskunde en het debat over gendersensitieve geneeskunde. Ook spreekt hij met Schelto Kruijff over hoe celstofmatten vervangbaar zijn door klimaatvriendelijker herbruikbaar alternatief volgens multicenter onderzoek.De warme douche is voor de babydoctors, een initiatief op Tiktok en Instagram. Gerelateerde artikelenHet collectief geheugen van de geneeskundeVervang celstofmat door klimaatvriendelijk alternatief

BMW pakt uit met de iX3, het eerste Neue Klasse-model. Verder een uitgebreid gesprek met KPMG over de Global Automotive Executive Survey. ACtronics uit Almelo geeft auto-elektronica een tweede leven en is in 20 jaar tijd de grootste geworden. En Wouter test de Defender OCTA. Autonieuws BMW onthult de Neue Klasse en Tesla wil Elon Musk een krankzinnig beloningspakket geven. IAA Mobility Aan de vooravond van autobeurs IAA Mobility in München lanceert KPMG zijn Global Automotive Executive Survey. We spreken Stijn de Groen, hoofd Automotive en Mobility KPMG Nederland. ACtronics In 20 jaar tijd groeide het Almelose ACtronics uit tot hét revisiebedrijf voor auto-elektronica. Te gast is Niek Bragt, commercieel directeur bij ACtronics. Defender Wouter test de Defender OCTA. Contact? Een vraag of opmerking? Mail naar autoshow@bnr.nl Of reageer via Spotify, X of Instagram. Meer luisteren? Breek de week | Onze midweekse podcast waarin we het belangrijkste autonieuws bespreken. Luister hier. Petrolheads | Bas van Werven en Carlo Brantsen bespreken op geheel eigen wijze het autonieuws. Abonneer hier. Auto Update | Het laatste autonieuws, met Bas van Werven en Noud Broekhof. Abonneer hier. See omnystudio.com/listener for privacy information.

Innovatieve sensoren van Plant-e wekken elektriciteit op op basis van natuurlijke processen die plaatsvinden rondom planten en versturen hun meetgegevens via de satelliet.Een groep ondernemende tuinders meet hiermee oppervlaktewaterkwaliteit rondom hun kassen in het samenwerkingsproject “Transparante Tuinder”.In deze aflevering ga ik in gesprek met Marjolein Helder (ceo Plant-e) en  Stijn van Boxmeer (Hoogheemraad van Delfland). In het arboretum in Wageningen bespreken de praktische uitdagingen van het Hoogheemraadschap van Delfland en de tuinders die er ondernemen. Marjolein legt uit hoe de sensoren werken en hoe ze wereldwijd worden ingezet. Daarnaast bellen we met Harrij Schmeit die vanuit zijn rol als programmamanager Topsector T&U tuinders oproept “hands-off” te telen en in kassen ruimte te geven aan innovaties zoals A.I. en drones.Links:Plant-e Programma Transparante Tuinder Podcast Innovaties met Impact T&UDivisionQ duurzame glastuinbouw oplossingenDoe gezellig mee!Geef suggesties voor onderwerpen en spreek je stellingen en vragen in via onze WhatsappgroepBeoordeel deze aflevering of laat een bericht achter op je podcastplatform!_._

Episode 97 features a conversation with Stijn Fawkes, a Dutch-born Germanic pagan, leader of the Tribe of the Greyhorn Pagans, and host of the Greyhorn Pagans Podcast. Stijn brings his passion for European pagan traditions, alternative history, and the power of story in shaping our collective consciousness.At the heart of our conversation is the great question of Tartaria. Was there truly a lost civilization whose memory has been buried through mudfloods, timeline deceptions, and the rewriting of history? Together we examine how the World's Fairs, ancient myths, and suppressed knowledge may point toward a deeper mystery about humanity's past.From Arthurian legends and tribal traditions to crop circles, cymatics, and the wisdom of the old gods, this dialogue is a journey into both the seen and unseen forces that shape our world. Stijn shares insights on community resilience, pagan revival, and the role of story in reclaiming our connection to the sacred.Connect with Stijn and the Greyhorn Pagans: greyhornpagans.comhttps://t.me/greyhornpagans https://www.instagram.com/greyhornpaganshttps://x.com/GreyhornPodcastGreyhorn Pagans podcast:https://open.spreaker.com/KBNzA3KFnoiHMFaQ7 https://youtube.com/@stijnfawkes 

Veganism is a better lifestyle for conpassion towards the animals, the environment and your health.veganstijn@gmail.com +31622869860 also known as veganhumanjournalist@gmail.com https://sites.google.com/view/vhjonline/ was vegan for nonstop between 2018 and 2025.Since 2025 Stijn focusses on VeganDays and a vegetarian lifestyle.Here is the explanation.https://sites.google.com/view/veganbreakfast https://sites.google.com/view/veganlunch https://sites.google.com/view/vegandinners Try to do vegan days ...https://sites.google.com/view/vegandays

In Hongarije groeit de verontwaardiging over het landgoed van Viktor Orbán. Een parlementslid is naar binnen geglipt en laat met video's zien dat het luxer is dan de premier zelf doet voorkomen. Beschuldigingen van corruptie vinden steeds meer weerklank, met als gevolg dat Orbán al een paar maanden niet meer bovenaan in de peilingen staat. Wat de politieke implicaties zijn van de onthulling vertelt NRC-correspondent Mark Middel. (09:06) Hoe Reform UK het Britse immigratiedebat bepaalt Operation Restoring Justice, zo noemt de radicaal-rechtse partij Reform UK haar plannen om alle asielzoekers te deporteren. Voorman Nigel Farage presenteerde zijn ideeën deze week in een onrustige tijd voor het VK: door het hele land waren protesten bij hotels die asielzoekers huisvesten. Profiteert Reform UK van de hoogoplopende gemoederen? En welk antwoord heeft de regerende Labourpartij onder premier Keir Starmer op dit alles? Te gast is Stijn van Kessel, politicoloog verbonden aan de Queen Mary universiteit in Londen. Presentatie: Sophie Derkzen

Geluid is nu goed. In deze podcast: Heel simpel 100 keer Beter laat Stijn Bruers zien hoe je een echte superweldoener kunt worden, zonder jezelf volledig uit te putten of op te offeren. Een morele topprestatie leveren, honderd keer meer goed doen, en echt impact maken? Volgens Stijn kan het. Zonder moeite 100 keer rijker worden? Plots 100 keer beter voetballen, sprinten, turnen, schaken, koken, mediteren, geld beleggen, goederen verkopen of leiding geven? Nee, dat kan allemaal niet. Zelfhulpboeken die je dat beloven, maken je wat wijs. Maar… er zijn 5 dingen waar je wél verrassend gemakkelijk 100 keer beter in kunt worden! Dingen die er écht toe doen: 1. de wereld verbeteren 2. geluk verhogen 3. anderen helpen 4. levens redden 5. leed verminderen En precies dáárover gaat dit boek én deze aflevering. De aflevering is een diesel, geef hem de kans om op gang te komen.  We hebben het over morele helderheid, veganisme, vrijheid, effectiviteit en de vraag: hoe kun jij met jouw keuzes écht verschil maken? En het mooiste? Je kunt daarin radicaal groeien, met kennis, inzicht en richting, zónder dat het je je hele leven hoeft te kosten. Als weldoen een Olympische sport zou zijn, dan helpt deze podcast je om op het podium te komen. Niet door harder te werken, maar door slimmer te kiezen. Yes yes!  Lees alles over het gezondste dieet voor mens, dier en aarde in het vrolijke boek: De Eiwitleugen. Te bestellen via: https://www.jannekevandermeulen.nl/product/de-eiwit-leugen/    Vind je deze podcast inspirerend? Ontzettend leuk als je het deelt met je vrienden, familie en op je socials!   Wil jij ook een win-win-win-win? Sta jij achter dit werk en wil dat het voortzet? Via de knop doneren op de website www.jannekevandermeulen.nl/doneren kun je bijdragen.   Heel veel dank voor iedere donatie die je doet!   Check hier het nieuwste boek van Stijn: https://stijnbruers.wordpress.com/publicaties/    Medische disclaimer:   De informatie op het win-win dieet YouTube kanaal, jannekevandermeulen.nl of één van de andere mediaplatformen zijn uitsluitend bedoeld voor informatieve en educatieve doeleinden en niet bedoeld om een gezondheidsprobleem mee te diagnosticeren, genezen of behandelen. Raadpleeg een arts of medisch specialist voordat je zelfstandig wijzigingen aanbrengt in je huidige dieet en levensstijl.   Veel liefs en vrolijke groet, Janneke   DE WIN-WIN METHODE | VOOR WINNAARS | ZONDER VERLIEZERS 

Is AI making your marketing sharper—or just noisier?AI has supercharged how fast we can create. Blogs, campaigns, designs—what once took weeks now takes hours. But speed comes with a catch. When everything is generated faster and in higher volume, clarity often gets lost. Signal turns into noise. The real message gets buried.In Episode 89 of B2B SaaS Marketing Snacks, host Brian Graf and Kalungi founder Stijn Hendrikse break down a key idea from Stijn's new book Syntropy: why AI accelerates entropy in marketing, and how modern teams can counteract it by becoming creators of syntropy—clarity, meaning, and signal that cuts through.You'll hear what this shift means for marketers at every level, and why the skills that matter most today aren't technical execution, but judgment, storytelling, and the ability to translate raw data into insight.Critical topics in this episodeEntropy vs Syntropy: Why AI often multiplies noise instead of clarity, and what marketers can do about it.The new marketing roles: From the Syntropic Sculptor (designer) to the Syntropic Scribe (writer), and why their value now lies beyond rule-following.The STOP method: A practical way to standardize, templatize, optimize, and productize marketing work.The future CMO: Why the “Syntropy Navigator” becomes the most important role in an AI-enabled marketing team.Career resilience: How marketers can stay relevant by doubling down on the human skills AI can't replace.By the end, you'll have a sharper lens on AI's role in marketing: a powerful accelerator, but one that needs human judgment to stay on course.Resources shared in this episode:3 traits of an effective marketing leaderThe 4 SaaS Marketing Leadership Maturity Stages ExplainedLooking for a Startup Marketing Agency? Here's What Every B2B SaaS Founder Needs to Know T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.Listen to more episodesHead back to the B2B SaaS Marketing Snacks home page for more.

  On today's podcast, I'm joined by Sijn Mul. Stino has been amazing in fantastic form and has recently joined Harlem Kiteboarding. This has been one of the major signings of the year, and he is a significant addition to the Harlem team.   WOO Sports:   https://www.woosports.com/en   Support the show:   http://portraitkite.com   https://www.fantasykite.com   Contact me:   adrian@portraitkite.com   Follow me:   http://www.kitesurf365.com   https://www.instagram.com/kitesurf365/

De aan- en verkoopmarkt in het profvoetbal sluit bijna, dus is transferspotter Wily Simba weer te gast in Heet van de Herdgang, de ED-podcast over PSV. Wily’s hobby is het speuren naar PSV-transfernieuws en het fotograferen van aanwinsten rondom de keuring. Zijn meest recente voltreffer was de komst van de Duitser Paul Wanner. Wily (zijn echte voornaam is Stijn) volgt het transfercircus op een waardige manier en wil niet opdringerig zijn. Samen met de podcastpresentatoren Mascha Prins, Rik Elfrink en Frank van den Muijsenberg bespreekt hij zijn activiteiten en deelt hij zijn mening over het huidige PSV. De vier blikken terug op de wedstrijd tegen FC Groningen (4-2), analyseren de defensie van PSV en leren dankzij een bericht van een podcastvolger dat je de achternaam van aanwinst Yarek Gąsiorowski zou uitspreken als Gonsiorowski. Wordt vervolgd. Verder staan ze stil bij de laatste ontwikkelingen op de transfermarkt. Gaat PSV een spits kopen en zo ja: welke namen circuleren? Moet er ook een verdediger worden aangetrokken? Daarnaast delen ze hun wensenlijstje voor de Champions League, waarvan de loting donderdagavond plaatsvindt. Mascha Prins vermoedt dat er sowieso (weer) een tegenstander uit Londen uit de ballenbak komt. See omnystudio.com/listener for privacy information.

In de vorige aflevering kwam het al een paar keer ter sprake: LEGO®-designer Stijn Oom is verantwoordelijk voor de LEGO® Art set van de Zonnebloemen van Vincent van Gogh. Elger en Nelleke vervolgen het gesprek met Stijn en horen alles over hoe je van schilderij naar LEGO®-set gaat en wat daar allemaal bij komt kijken. Echt heel interessant, al zeggen we het zelf.Besproken sets en andere shownotes kun je vinden op steengoed.show. Hosted on Acast. See acast.com/privacy for more information.

Is founder-led growth helping or holding you back?Early wins often come straight from the founder's voice. Nobody knows the problem better, or tells the story with more passion. That credibility is what gets the first customers to sign, keeps them close, and often carries a young company through its earliest deals. But founder-led growth has limits. Time runs out. Markets expand. What worked at $1M ARR may stall out at $15M.In Episode 89 of B2B SaaS Marketing Snacks, host Brian Graf and Kalungi founder Stijn Hendrikse unpack both sides of founder-led growth: why it's such a powerful accelerator in the beginning, and why it can quietly become a ceiling if companies don't evolve.You'll hear how to recognize the signs that your business is over-reliant on the founder, and what founders, teams, and investors can do to keep growth compounding even as the company matures.Critical topics in this episodeWhy founder-led growth works: The credibility, subject matter expertise, and customer intimacy that early adopters can't resist.Where it breaks: The hidden ceiling that appears when everything still flows through the founder.Transition challenges: Letting go of sales, messaging, and culture without losing the magic.Investor view: How search funds and acquirers spot businesses that need to move past the founder model.The Kalungi story: What happened when Stijn stepped away, and how Brian navigated the shift to a broader team-led approach.Amplifying the founder's voice: Ways to scale thought leadership without burning out the founder.By the end, you'll see founder-led growth for what it is: a launchpad, not a permanent operating model. And you'll walk away with sharper instincts for when to double down on the founder's voice—and when it's time to build beyond it. B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:BSMS 77 - Leveling up your go to marketThe 4 SaaS Marketing Leadership Maturity Stages ExplainedLooking for a Startup Marketing Agency? Here's What Every B2B SaaS Founder Needs to Know T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

In deze aflevering spreken Elger en Nelleke uitgebreid met Stijn Oom. Die naam zegt je misschien niets, maar je hebt wellicht wel een echte Stijn Oom in of op de kast staan. Hij werkt namelijk bij LEGO® als designer en heeft een paar hele mooie sets op zijn naam staan. De tofste is misschien wel de Zonnebloemen van Vincent van Gogh, maar daar gaan we het in de volgende aflevering over hebben. Eerst vragen we Stijn het hemd van zijn lijf over zijn werk als LEGO-designer.Besproken sets en andere shownotes kun je vinden op steengoed.show. Hosted on Acast. See acast.com/privacy for more information.

Stefania Liberakakis (22), beter bekend als Stefania, is een Grieks-Nederlandse zangeres en actrice. Op haar achtste deed ze al mee aan The Voice Kids, zonder enige zangervaring. In 2016 vertegenwoordigde ze Nederland op het Junior Eurovisiesongfestival als lid van het trio Kisses. Vijf jaar later stond ze op het grote Eurovisiepodium voor Griekenland met het nummer Last Dance, waarmee ze internationale bekendheid verwierf. Inmiddels heeft ze haar single Bliksem uitgebracht en werkt ze aan nieuwe muziek. presentator: Stijn de Vries

Is your product really ready to sell itself?Plenty of founders spot Slack, Loom, or Canva and claim, “We'll just go product-led.” The idea feels neat. No big sales team. Faster cycles. Viral growth. Yet Product-led Growth only works when the product already clears tough hurdles for ease, onboarding, and unmistakable value. Miss those, and momentum never starts.In Episode 88 of B2B SaaS Marketing Snacks, host Brian Graf sits down with long-time CMO Stijn Hendrikse to explore why early teams often overrate PLG—and how investors can identify the warning signs before wiring funds.You'll hear hands-on ways to test whether a product can truly pull in its own demand, along with the questions VCs should ask to be sure the numbers make sense.Critical topics in this episodeThe appeal and the reality of PLG:  Why founders romanticize the model and where hidden costs creep in.A “10×” rule for product-market fit:  Milestones that must scale from tens to thousands before PLG is viable.Metrics investors must see:  Value moments and pay–stay–refer ratios (share of users who pay, stick around, and invite others) needed when ARPU is small.Keeping costs in check:  How careless spending on ads, onboarding, or extras can turn a lean approach into a cash fire.Mixing self-serve with sales:  When a small sales touch helps—start small, then grow each account.Using new capital wisely:  Deepening the winning niche instead of chasing every shiny segment.By the end, you'll know how to vet a PLG claim—whether you're shipping code or writing checks. Get ready to rethink the checklist for PLG readiness and to ask sharper questions before betting on a self-service vision. B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:How to Assess If Your B2B SaaS Company Is Ready for Scalable GrowthBSMS 23 - Product led growth vs. sales led growthLooking for a Startup Marketing Agency? Here's What Every B2B SaaS Founder Needs to Know T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company. 

Moos Langes (artiestennaam: Moo$) is een 14-jarige rapper. Zijn liefde voor muziek kreeg hij mee van zijn vader, een liefhebber van old-school hiphop en hardrock. Sinds zijn elfde schrijft hij zijn eigen teksten en maakt hij muziek. Inmiddels heeft hij samengewerkt met Nederlandse hiphopveteraan Extince en bracht hij een single uit met Willie Wartaal. Als kers op de taart stond hij in het voorprogramma van The Game, een Amerikaanse rapper. presentator: Stijn de Vries

Het team van Kunst is Lang is met zomervakantie, maar vanaf begin september hoor je weer nieuwe afleveringen.Om de zomer door te komen, hebben bestuursleden van Mister Motley elke week een aflevering uit het archief voor je geselecteerd. Deze week hoor je de keuze van secretaris Stijn Elshuis, voor het gesprek met Anne Wenzel, opgenomen in mei 2024.  

Britt Scholte (28) is actrice en presentatrice. Als jong meisje zag ze elke stoep, elk balkon of elke verhoging als een podium voor haar zelfbedachte dansjes en toneelstukjes. De creativiteit zat er al vroeg in en begon met toneelspelen in het amateurtheater. Later speelde ze in televisieprogramma's, zoals Brugklas en Goede Tijden, Slechte Tijden, waarmee ze landelijke naamsbekendheid kreeg. Eind 2025 is ze op het podium te zien in de musical Christmas in the Air. presentator: Stijn de Vries

Welcome back Czarists!On this episode we're joined by our friend Stijn from the Greyhorn Pagans Podcast. We get deep into pagan history, mythology, culture, and the still very vibrant Indo-European religion that shaped so much of our ancestral worldview.Stijn answers all my questions about paganism with clarity and passion — from ancient practices to modern interpretations. We explore the difference between true, rooted pagan traditions and the often misunderstood or commercialized New Age movements. If you've ever wondered what real paganism looks like in the modern world, this one's for you.  Please go show Stijn some love and support!https://www.greyhornpagans.com/ Official Site & Partners ParanoidAmerican.com – Esoteric comics, art & occult storytelling Reality Czars on Alt Media United – Discover more truth-seeking shows Support Our Projects Bigfoot Comic Kickstarter – Does Bigfoot Exist? – A 40-page comic exploring Bigfoot lore Listen & Watch Latest Episode on YouTube Linktree – All Platforms Get in Touch Email: realityczars@gmail.com Support the Show Patreon – Exclusive Content Buy Us a Coffee on Ko-Fi

In september 2024 verscheen ‘Als de zon valt', het debuut van schrijver en programmamaker Stijn de Vries. In deze intieme coming-of-age-roman volgen we Alex en Omar, twee jongens die op de middelbare school in elkaar een toevlucht vinden — terwijl ze worstelen met hun identiteit, verlangens en de buitenwereld. Het boek is geïnspireerd op De Vries' eigen ervaringen met het verbergen van zijn geaardheid, en werpt een zachte, soms rauwe blik op opgroeien, verdoven en het zoeken naar geluk. Presentatie: Jannekee Kuijper 

Koersklapper: Stijn De BockAls derde tête-à-tête van dit seizoen nestelde Stijn zich gezapig in de zetel, om vervolgens stevig door te palaveren over de Baloise Ladies Tour en de fratsen van Vocsnor, Wellens, Pogi en co.Over het jammerlijke overlijden van Samuele Privitera, maar ook over de aanstormende Tour de France Femmes, kartonnen borden en kapotte radio's. Inclusief bezoekjes van Bjarne Riis en zijn stroperige confituur.Steun Radio StelvioBecome a supporter of this podcast: https://www.spreaker.com/podcast/radio-stelvio--2841595/support.

Weten Bas en Nina te ontsnappen uit de studio voordat het weekend begint? Dat is de vraag tijdens deze Schaal van Hebben, waarin de Nuki Smart Lock Pro besproken wordt. Het slimme slot van Oostenrijkse makelij is een mooi simplistische knop die over je huidige sleutel en slot heen gaat. Geen vervanging van de cilinder, maar werkt dat ook zoals je wil? Stijn testte het uit en bespreekt zijn ervaringen. Tegelijk moet Bas de cijfercode raden om het slot van de studiodeur te ontgrendelen. Luister naar de hele review in de deze podcast See omnystudio.com/listener for privacy information.

S4:E178 First the notable In Venture for the past week and then Part 2 of my series on Robotics and AI. I'll be Talking With Stijn Van de Velde, Founder and CEO of Drobot, an innovative yet simple mobile Co-Bots-as-a-Service industrial solution to the Find & Fetch problem for tools, parts, inspection and more. They are leveraging existing Real-Time Locating Systems (RTLS) to on-board their Co-bots in as little as one day and using reinforcement learning to fine tune tasks and navigation. Think of them as a shop assistant that will do the walking, Finding and Fetching for a high value worker who can now spend that 25% of their time wasted on human Finding & Fetching to focus on their skilled tasks that require human effort. (recorded 6.26.25)Follow David and Paul: https://x.com/DGRollingSouth https://x.com/PalmettoAngel Connect On LinkedIn: https://www.linkedin.com/in/davidgrisell/ https://www.linkedin.com/in/paulclarkprivateequity/ We invite your feedback and suggestions at www.ventureinthesouth.com or email david@ventureinthesouth.com. Learn more about RollingSouth at rollingsouth.vc or email david@rollingsouth.vc.

Across The Pond - Unmasking the Skies - UAPs with Mark Chistopher LeeIn this gripping episode of Across The Pond, hosts Lee and Stijn welcome UK UAP expert and investigator Mark Christopher Lee for a no-holds-barred conversation about one of the world's most intriguing phenomena—unidentified aerial phenomena (UAPs).From British sightings and government disclosures to the cultural and scientific implications of the unexplainedBecome a supporter of this podcast: https://www.spreaker.com/podcast/paranormal-uk-radio-network--4541473/support.

In this episode, Wes Bush interviews Ricardo, founder of BetterPic, about how he acquired and scaled an AI headshot company from $1.5K to $270K MRR in just 18 months - all while working part-time. Ricardo reveals his acquisition strategy, focus on fundamentals, and the three key moats that make BetterPic hard to compete with in the crowded AI photo generation market. Key Takeaways: [00:01:17] The unconventional $1 acquisition story [00:05:55] The product was "complete shit" initially - 10% refund rate vs 2% today [00:11:17] Why they invested in SEO and marketing automation early on [00:14:15] Building the foundations: marketing automation flows for 20-30 users that scale to thousands [00:16:30] Scaling AOV from $15 to $47 and how it unlocked new channels [00:21:25] How 9% conversion rates attracted top affiliates (vs industry standard 1-2%) [00:24:44] The 3 moats: 24/7 support, SEO dominance, and lowest COGS in the industry [00:27:16] Building a 50/50 marketing-tech team (unusual for most tech companies) [00:32:12] Channel breakdown: 80K from affiliates, 80K from Google Ads, plus SEO and Reddit [00:39:17] Current metrics: 7,000 monthly clients, 20 team members, 3-minute support response time [00:42:07] What he'd do differently: go all-in sooner instead of staying part-time Learn more about Ricardo: Connect with Stijn on LinkedIn

Wat zit er in De 7 vandaag?Energieleveranciers bieden steeds vaker een contract van onbepaalde duur aan. En die kunnen onoplettende klanten een flinke duit kosten.Stijn Bijnens wordt de nieuwe CEO van telecombedrijf Proximus. Hij komt over van de IT-groep Cegeka.En wat wordt de focus van Colruyt, nu het zijn Franse activiteiten stopzet en eerder al dochters als Dreambaby en een deel van Dreamland van de hand deed? Onze retailexpert zet de opties op een rijtje. Host: Bert RymenProductie: Joris Vanderpoorten See omnystudio.com/listener for privacy information.

Koersklappers: Gijs Van Hoecke, Stijn De BockParelvissers Gijs en Stijn kwamen praten over hun avondmaal, maar doken daarna meteen in de Dauphiné en de stoffige Vlaamse koersen van de afgelopen twee weken.Over Reusser en Vollering, maar ook over asperges met hesp, Pogacars tijdrit, Thijssens sleutelbeen en de jeugdsterren Haverdinges en Oosterlinck.Koop onze extreem limited edition wieleroutfit via https://www.linktree.com/radiostelvio.

Stijn en Eva hebben nieuws én we praten over het principe dat alles een prijs en een kost heeft: de prijs van het wel doen en de kost van het niet doen. De vraag is: wat kies jij? ✨ Word een Very Important Listeners van de show en krijg naast 2 podcastafleveringen ook een extra maandelijkse podcast: Vraag Maar Raak! Daarin beantwoorden we jouw persoonlijke vragen. Krijg ook toegang tot onze Discord-chat met gelijkgestemden. En alle extra podcasts van voorgaande jaren.

After analyzing dozens of software company acquisitions and scaling teams at Microsoft, Stijn Hendrikse has identified the specific patterns that separate companies achieving explosive growth from those that plateau at $5-10M ARR. In this conversation, Wes Bush sits down with Stijn, who breaks down the T2D3 framework (Triple, Triple, Double, Double, Double) - not as a theoretical model, but as a practical roadmap he's seen work across his PE portfolio and enterprise scaling experience. This isn't about growth hacking tactics. But it's about understanding that each stage of rapid scaling requires completely different strategic muscles. The discussion reveals why most founders fail at T2D3 by trying to solve the right problems at the wrong time, how to navigate the brutal transition from startup agility to enterprise execution, and the counterintuitive reality that people - not product or market - become your primary growth constraint after $20M ARR. Key Highlights:  01:27: The T2D3 framework decoded 13:56: Why chasing new customers kills growth 17:51: The muscle-building phase that breaks most companies 24:40: The people scaling crisis 47:19: The founder bottleneck  Learn more about Stijn's work: T2D3 Book Kalungi - B2B SaaS Marketing Agency Connect with Stijn on LinkedIn

AI is rewriting the rules for marketing roles—and the expectations that come with them. In episode 88 of B2B SaaS Marketing Snacks, Brian Graf and Stijn Hendrikse dig into how job descriptions, hiring, and performance standards are shifting as AI becomes a core part of every marketer's toolkit.What you'll learn:Why activity-based job descriptions are outdated, and why outcomes and ownership matter more than everThe new skills that set marketers apart—like prompt engineering, mastering AI tools, and delivering a high signal-to-noise ratio in your workHow the definition of “quality” has changed, and why B+ work is no longer enough when everyone has access to the same AI-powered shortcutsThe idea that every hire is now a “team of one” backed by powerful AI, and what that means for productivity and accountabilityHow to update your job descriptions and interviews to focus on creativity, critical thinking, and the ability to drive real business results—not just outputWhy testing, feedback, and iteration are now table stakes, and why marketers need to use their extra time for deeper work, not just more workYou'll hear practical examples for content marketing roles, tips for raising the bar on quality, and a candid look at how reputation and professional equity are evolving in the age of AI. The conversation is honest, sometimes a bit unfinished, and full of real-world perspective from two leaders who've seen the shift up close. B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:The State of B2B SaaS SEO in the Age of AI [2025]Unlocking the power of AI: Transform your content creation processHow Google's New AI Mode Is Reshaping B2B SaaS Marketing T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKS Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

In De Schaal van Hebben bespreekt techredacteur Stijn Goossens de Samsung Galaxy S25 Edge: met slechts 5,8 millimeter de dunste Samsung-smartphone tot nu toe. Maar achter dat slanke profiel schuilen een paar stevige concessies. Is dit het begin van een nieuwe designtrend, of toch een stap te ver? In de uitzending van BNR’s Ochtendspits bespreekt Stijn het toestel met presentatoren Bas van Werven en Nina van den Dungen. Wat meteen opvalt: het gewicht. Ondanks zijn grote 6,7 inch scherm weegt de S25 Edge slechts 163 gram – lichter dan veel kleinere modellen. Dat komt deels door het gebruik van titanium, maar vooral door de dunnere batterij. En daar wringt de schoen. De S25 Edge heeft een standaard lithium-ion batterij van 3900 mAh. Geen nieuwe silicium-koolstoftechnologie, zoals bij sommige concurrenten, maar simpelweg minder capaciteit. Samsung speelt op safe na het batterijdebacle met de Galaxy Note 7. Resultaat: een accuduur van slechts één dag, terwijl andere modellen uit de S25-lijn anderhalve dag meegaan. Ook op andere vlakken zijn er concessies. De Edge-versie levert in op camera’s en prestaties: de chip is identiek aan die van de S25, maar presteert slechter door minder goede warmteafvoer. En dat alles voor een prijs van €1250 – fors duurder dan de inmiddels afgeprijsde Galaxy S25 Ultra. Stijn is enthousiast over de trend van dunnere en lichtere smartphones, maar adviseert voorlopig nog even te wachten: “Als de prijs onder de €900 zakt, zeg ik: wil ik hebben. Maar voor nu? Wil ik niet hebben.”See omnystudio.com/listener for privacy information.

Kirsten en Thibault nemen de boel nog eens over van Stijn. Ze ontvangen Willem en Jean die naast blackwave. ook hun eigen soloprojecten hebben. Samen nemen ze het op voor een door Trump geplaagde Bruce Springsteen en ontslagen drummers van wereldbands. Kirsten had graag met Bengaals vuur staan zwaaien bij System Of A Down en Thibault draagt de tuinaannemer van Lindsey Buckingham een warm hart toe.

Video isn't a flashy extra in B2B SaaS marketing anymore, it's a must-have tool that is driving serious growth and leaving old-school strategies in the dust. 95% of B2B buyers lean on video before buying, and video ads can slash CPLs by ~30%! In Episode 86 of B2B Marketing Snacks, host Brian Graf and guest CMO Julian Revorio deliver the playbook on why video is now non-negotiable in B2B SaaS today. They show you how to leverage both short and long-form videos to engage more buyers and drive conversions.What You'll Learn:Why video content has become non-negotiable for B2B SaaS marketing success.How to mix short, snackable clips with longer videos for maximum impact at every stage of the funnel.The kind of ROI you can expect from video (like cutting cost-per-lead).Cool new tools & hacks that make pumping out video content a breeze.Now is the perfect time to jump in, with new AI tools making video creation easier (and cheaper) than ever. Video grabs attention and builds trust like nothing else—especially now that buyers are practically glued to short-form videos on Facebook, LinkedIn, and beyond. Don't miss out! If leveling up your marketing with video sounds good, you can't afford to skip this episode—it might just give you that unfair advantage.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:Create amazing video testimonials for your SaaS company on a budget5 tips to make your SaaS company video popBest video ever on building momentum T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company. 

This story is written by Stijn Demarbaix for Het Rode Oor 2020. Het Rode Oor (The Red Ear) is the annual erotic writing contest in the Low Countries, curated by the Flemish-Dutch House deBuren in collaboration with Company New Heroes, Hard//hoofd, ILFU and the Writer's Guide (to the Galaxy). This story is translated by Liz Waters.

Onze 2de show van de Parking Tour bracht ons naar een uitverkocht Depot in het prachtige Leuven. Radiomaker Stijn Van de Voorde kwam is een van onze favoriete gasten ook al beseft hij dat zelf niet, denken we en we waren erg blij dat hij zijn Video Killed The Videostar theatershow kwam voorstellen. Een show waarin hij op hilarische wijze de geschiedenis van de videoclip fileert. Afsluiten werd er gedaan met de enige echte Natalia; zonder twijfel één van de meest charismatische zangeressen die er in ons land rondlopen. Het verhaal van Natalia Druyts mocht dan wel bekend zijn, toch blij dat we in deze live ook een andere en gevoelige kant hebben mogen zien. En die verhalen over Lionel Ritchie vergeten we nooit meer. Een heel fijne avond dus met 2 heel straffe mensen. EnjoyZie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

In this episode, Matthias Huettebraeuker speaks with Stijn Oyen, Managing Director at Design Hotels, about some of the world's most innovative hotels and what makes them special.See all of the properties mentioned today at DesignHotels.com If you liked this episode, you may also like:Inside Design Hotels: How Stijn Oyen Curates a Global Collection of Hospitality InnovatorsHow Culture and Originality Create Standout Hospitality Experiences A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

In this episode, Matthias Huettebraeuker interviews Stijn Oyen, Managing Director at Design Hotels, about the future of hospitality, the concept of "community capital," and trends unfolding in the industry today.See the report from Design Hotels, “Further Forecast 2025—Community Capital,” and their article "Travelers Are Seeking Community: Here's How to Build It."If you liked this, you may also like:Inside Design Hotels: How Stijn Oyen Curates a Global Collection of Hospitality InnovatorsHow Culture and Originality Create Standout Hospitality Experiences A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

In this episode, Matthias Huettebraeuker interviews Stijn Oyen, Managing Director at Design Hotels, about authenticity, culture, and originality in hospitality today.Also see: Inside Design Hotels: How Stijn Oyen Curates a Global Collection of Hospitality Innovators A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

In this episode, Matthias Huettebraeuker interviews Stijn Oyen, Managing Director at Design Hotels. They highlight the unique qualities and curation process of Design Hotels, as well as how the company maintains its distinctiveness in the hospitality industry. A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Are you pricing your AI software correctly?Whether you're trying to attract early users to a new AI SaaS offering or rethinking your model to scale an established product, you have to choose the right pricing model. If you pick the right one for your stage and audience, you'll avoid churn risks and gain a new strategic tool to drive growth. In Episode 85 of B2B SaaS Marketing Snacks, host Brian Graf and guest CMO Antoine Vial break down the major pricing models emerging in the AI-driven SaaS space – from traditional seat-based subscriptions to usage-based and outcome/value-based pricing.You'll learn how to align your pricing with your ideal customer profile and overall go-to-market strategy, ensuring your pricing not only generates revenue but also reinforces the value of your AI-powered solution.Here are the episode's critical subjects:Why pricing is a critical differentiator in the AI SaaS market: How the explosion of AI startups has made pricing strategy a key way to signal value and stand out in a crowded field.Pros and cons of key pricing models: An in-depth look at seat/subscription pricing vs. usage-based pricing vs. value-based (outcome-based) pricing – including their benefits (e.g. predictability vs. flexibility) and potential downsides (like cost unpredictability or complexity).Hybrid pricing strategies in action: How combining models (for example, a base subscription plus usage-based add-ons or credits) can balance stable revenue with customer flexibility, and why this hybrid approach is popular for many AI-powered tools.When to use each model based on growth stage: Guidance on matching your pricing strategy to your company's maturity – from keeping it simple at the MVP stage to reduce friction, to moving toward value-based pricing once you have product-market fit and proven outcomes.Aligning pricing with your ideal customer profile: The importance of understanding your target audience's expectations and industry norms (e.g. are they used to pay-per-use or prefer flat rates?) and tailoring your pricing model to meet those expectations and maximize adoption.​​Using pricing to build credibility and trust: How a well-designed pricing scheme can serve as a credibility signal – for instance, value-based pricing demonstrates confidence in your product's ROI – and why transparency (like free tiers or clear pricing pages) can lower barriers for new users.Common pitfalls to avoid in pricing an AI product: Insights on mistakes SaaS companies make, such as overcomplicating pricing too early or misaligning price with value, and how to iterate and test your pricing safely as you learn from customer behavior.Get ready to explore which pricing strategies work best at different stages of a company's growth and product maturity -- information that's applicable to early-stage startups and scale-ups alike. Certain approaches (like hybrid usage models or value-based pricing) can build credibility and trust with customers, while others can create churn risk if misaligned with customer expectations.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:BSMS 84 - Positioning for AI SaaS companiesBSMS 67 - The impact of AI on marketingUnlocking the power of AI: Transform your content creation processThe State of B2B SaaS SEO in the Age of AI [2025]T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company. 

With over 14,000 new AI startups in the past few years and nearly every software tool now adding “AI” to its messaging, how can your AI-powered SaaS product stand out? In Episode 84 of BSMS Marketing Snacks, host Brian Graf and special guest CMO Antoine Vial (fractional CMO for 20+ SaaS companies) explore why technical features alone aren't enough to win customers during the AI gold rush. You need to craft messaging around the real outcomes and value you deliver. They use real examples (like how one startup niched down with “personalization at scale” for a specific audience before broadening out) to illustrate effective go-to-market tactics. You'll hear about emerging trends: from new pricing models in an AI-first era to booming verticals like customer support, sales automation, analytics, cybersecurity, and more.This episode covers:Differentiating in a Saturated AI Market: Why the explosion of AI startups makes clear positioning more important than ever, and how to avoid getting lost in a sea of “AI-powered” claims.Outcome-Focused Positioning: How to move beyond bragging about algorithms and instead highlight the concrete business outcomes and “jobs-to-be-done” your product delivers for customers.The Power of Niche & Early Adopters: A playbook for niching down – targeting a specific vertical or problem first – to gain traction and product-market fit (and how companies like Clay used this strategy to build momentum).Evolving Your Go-to-Market Strategy: Tips on identifying your ideal early adopters, refining your messaging for that subsegment, then expanding thoughtfully once you've established a foothold.Emerging Pricing Models for AI SaaS: An overview of pricing trends – from traditional subscriptions and tiered plans to usage-based “credit” models and value-based pricing – and how these choices support (or hinder) your positioning.Industry Trends & Examples: Insights into key AI-driven verticals (from AI voice agents in customer service to AI coding assistants) and what's helping the winners in those niches break through the noise.Cutting Through Hype to Drive Adoption: Why simply having AI isn't a strategy, and practical advice for founders on communicating your unique value so customers understand why your solution matters to them.For B2B SaaS founders and marketing leaders driving companies above $2M ARR, this conversation is a masterclass in standing out and scaling up in the AI era. As your company grows, the stakes of positioning only get higher – especially when you're competing in a hot space with well-funded entrants and legacy players all touting AI. Episode 84 arms you with expert perspectives on sharpening your value proposition and go-to-market focus. You can refine your messaging, target the right niche audiences, and align your pricing with value – all of which are crucial to accelerating growth beyond the $2M mark. Make sure your AI-powered product isn't just another face in the crowd, but a clearly differentiated solution poised for long-term success.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:BSMS 67 - The impact of AI on marketingUnlocking the power of AI: Transform your content creation processThe State of B2B SaaS SEO in the Age of AI [2025]T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company. 

When economic and market turbulence strikes without warning, SaaS founders and marketers naturally start to wonder... should we cut marketing budget, pivot our message, or hold the line? In Episode 83 of B2B SaaS Marketing Snacks, co-hosts Brian Graf and Stijn Hendrikse explore how B2B SaaS companies can not only survive but thrive when the economy takes a dip. You'll hear why maintaining focus on customer value is more important than ever, and how to avoid knee-jerk reactions that can hurt long-term growth. Here's what you'll learn:Why value beats panic pricing: How to double down on real customer value and practice value-based pricing instead of slashing prices or entering a race to the bottom, ensuring your offering remains essential even as budgets tighten.Adapting your ICP and personas: How to re-evaluate your Ideal Customer Profile in a downturn – identifying which segments of your market still have budget or greater need for your solution – and adjusting your buyer personas (e.g. addressing newly empowered CFOs) to align with shifting priorities.Retention and expansion first: Why it's crucial to prioritize customer retention and expansion over pure new customer acquisition during a recession. Learn ways to strengthen customer success, keep your existing clients happy, and grow revenue from your install base so you protect your ARR.Smart budget optimization: Guidance on trimming the fat in your marketing spend without killing your growth engine. Discover how to audit your channels and CAC, cut the underperforming tactics, and double down on the efficient strategies so your go-to-market stays lean and effective.Flexible pricing & “survivor” offers: Creative strategies to help customers stay on board. This includes shifting to usage-based or monthly pricing options, offering more flexible payment terms, or even introducing a limited-time “survivor package” – a pared-down, high-ROI product tier designed to prevent churn and attract budget-conscious buyers from less flexible competitors.Pivoting your content strategy: How to tweak your marketing messaging and content in tough times. Our hosts share why thought leadership alone isn't enough in a downturn – and how creating practical “survival” guides, checklists, and playbooks for your audience can build trust and relevance. (Spoiler alert... help your champions justify your product internally by focusing on immediate execution and ROI, not just big ideas.)Rather than resorting to fear-driven cuts, you'll learn how to strategically adjust your approach – protecting the customer base you've worked hard to build and seizing opportunities that competitors might miss. Brian and Stijn's advice will help you keep your growth engine running strong (even on a leaner budget), align your product and messaging with what customers need right now, and ultimately come out of the downturn with a healthier, more focused business. B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:How to update your B2B Marketing Strategy in a recession8 B2B marketing tips to offer a modern and adaptive marketing strategy4 Red Flags in SaaS MarketingHiring great marketers in todays outsourced labor marketT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Feeling overwhelmed by a never ending to-do list, or struggling to balance high impact work with personal growth? The development matrix can help.In Episode 82 of B2B SaaS Marketing Snacks, co-hosts Brian Graf and Stijn Hendrikse dive into the Development Matrix – a simple but powerful framework for overloaded marketing leaders – and unpack how to tackle the never-ending to-do list that every B2B SaaS marketer and founder knows too well. Here's what you'll learn:The Development Matrix Framework: How to categorize your tasks into four quadrants based on how effective you are at them and how much they energize you, so you can clearly see what to keep doing and what to delegate.Prioritizing High-Impact Work: Why focusing on the tasks that generate the best outcomes (and letting go of the rest) drives better results and prevents you from getting bogged down in busywork.Delegation Done Right: Practical tips for deciding who should take on a task – whether it's a team member who'll find it exciting or an AI tool that can handle it – and how to delegate without simply “dumping” work on others.Avoiding Burnout: Insights on recognizing when a task you used to love has become a grind, and how handing it off at the right time keeps you fresh and your team motivated (no more burning the candle at both ends).Empowering Your Team: How using this framework not only frees up your time for strategic thinking, but also creates growth opportunities for your team through coaching and new responsibilities (a win-win for company culture).The “Who Not How” Mindset: Always asking “Who is best equipped to do this?” for each new project – including leveraging AI for support – so you're continually optimizing your workload for maximum impact.Time always feels scarce in SaaS marketing! The Development Matrix is a great tool to prioritize work, focus on high-impact tasks, and still make room for personal growth. This approach helps avoid burnout while keeping you focused on the work you enjoy and excel at, rather than drowning in tasks that drain you. You'll spend more time on what truly moves the needle (and what you love doing) and less on the minutiae that can be handled by others. It's a valuable playbook for scaling your leadership, preventing burnout, and building a stronger team as your SaaS business continues to grow.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:BSMS 56 - A marketing team you can affordBSMS 38 - How to employ situational awareness as a go-to-market leaderBSMS 77 - Leveling up your go to marketT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Ever wish you could boost revenue without scrambling for new customers? You can! But only if you maximize the hidden growth opportunity in your existing customer base. In Episode 81 of B2B Marketing Snacks, co-hosts Brian Graf and Stijn Hendrikse welcome back B2B SaaS CMO Cecilia Pérez-Muskus to continue the discussion from Episode 80. Our very own B2B SaaS experts dig into how the best SaaS companies drive over 50% of their revenue from current customers (while the average is only ~28%). They have practical advice for you on using customer success, product usage data, and account-based marketing to capture a ton of untapped revenue.Here's what you'll learn:The biggest expansion mistakes to avoid: Why chasing new logos while ignoring current customers is a recipe for missed revenue (and even churn), and how great SaaS companies flip this script.“Land and Expand” done right: How starting with a small beachhead (a single team or use-case) can lead to multi-department wins and multi-location rollouts – without the long enterprise sales cycle.Aligning your team for growth: Tips on getting Sales, Marketing, and Customer Success on the same page to drive upsells. (Hint: your CSMs can become a second sales force when it comes to expansion, especially when they partner closely with sales reps.)Finding upsell gold in your data: How to spot upsell and cross-sell opportunities by analyzing product usage patterns and listening to customer feedback. You'll discover ways to use surveys, support tickets, and in-app metrics to identify who's ready for an upgrade (and who might need extra love).Account-based marketing for existing customers: Tactics for running one-to-one ABM campaigns targeting your current accounts – from personalized email outreach to tailored content that addresses each customer's next potential “job to be done.”Key metrics and growth levers for expansion: Which expansion metrics matter most (think Net Revenue Retention and percent of revenue from expansions) and how to move the needle. Plus, why regularly revisiting your pricing and packaging can significantly boost customer lifetime value.Scaling isn't just about landing new deals – it's about maximizing value from your existing base to drive efficiency and profitability. You'll come away with practical ideas to improve retention, increase each account's revenue contribution, and get your team aligned on expansion as a growth strategy.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:BSMS 80 - Account expansion (part 1)FREE B2B SaaS Go-to-Market Checklist for Market ExpansionBSMS 63 - Expand your market with Ansoff's MatrixBSMS 23 - Product led growth vs. sales led growthT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Scaling a SaaS company is about more than just landing new customers! It's about maximizing the value of the ones you already have. This episode teaches you how to unlock expansion revenue, increase customer retention, and build a more profitable SaaS business. From upselling and cross-selling to deepening customer engagement, we dive into the real tactics that fuel scalable, efficient growth from the customers you already have. Net-new customer growth alone isn't enough — you need to grow within your existing accounts.In Episode 80 of B2B SaaS Marketing Snacks, Brian Graf and special guest CMO Cecilia Pérez-Muskus break down:Why doubling down on account expansion is often the fastest path to sustainable revenue growthHow to align sales, marketing, and customer success for seamless upsells and cross-sellsCommon mistakes B2B SaaS companies make when trying to expand accounts (and how to avoid or fix them)The role of smart pricing and packaging in boosting account expansion successHow to measure and improve expansion revenue in a practical wayIf you're seeing revenue plateau and want to drive growth without constantly chasing new customers, this is the episode for you.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:B2B SaaS Go-to-Market Checklist for Successful Market Expansion [Free Download]BSMS 31 - T2D3: How some software startups scale, where many failBSMS 43 - What to do when your numbers stallT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Listen to this exclusive Techno DJ Mix set by Stijn Vandensande. Download Stijn Vandensande – We Are Resonance Guest Series #236 for free. Subscribe to listen to Techno music DJ Mix, Tech House music, Deep House, Acid Techno, and Minimal Techno.