Podcasts about Stijn

With over 14,000 new AI startups in the past few years and nearly every software tool now adding “AI” to its messaging, how can your AI-powered SaaS product stand out? In Episode 84 of BSMS Marketing Snacks, host Brian Graf and special guest CMO Antoine Vial (fractional CMO for 20+ SaaS companies) explore why technical features alone aren't enough to win customers during the AI gold rush. You need to craft messaging around the real outcomes and value you deliver. They use real examples (like how one startup niched down with “personalization at scale” for a specific audience before broadening out) to illustrate effective go-to-market tactics. You'll hear about emerging trends: from new pricing models in an AI-first era to booming verticals like customer support, sales automation, analytics, cybersecurity, and more.This episode covers:Differentiating in a Saturated AI Market: Why the explosion of AI startups makes clear positioning more important than ever, and how to avoid getting lost in a sea of “AI-powered” claims.Outcome-Focused Positioning: How to move beyond bragging about algorithms and instead highlight the concrete business outcomes and “jobs-to-be-done” your product delivers for customers.The Power of Niche & Early Adopters: A playbook for niching down – targeting a specific vertical or problem first – to gain traction and product-market fit (and how companies like Clay used this strategy to build momentum).Evolving Your Go-to-Market Strategy: Tips on identifying your ideal early adopters, refining your messaging for that subsegment, then expanding thoughtfully once you've established a foothold.Emerging Pricing Models for AI SaaS: An overview of pricing trends – from traditional subscriptions and tiered plans to usage-based “credit” models and value-based pricing – and how these choices support (or hinder) your positioning.Industry Trends & Examples: Insights into key AI-driven verticals (from AI voice agents in customer service to AI coding assistants) and what's helping the winners in those niches break through the noise.Cutting Through Hype to Drive Adoption: Why simply having AI isn't a strategy, and practical advice for founders on communicating your unique value so customers understand why your solution matters to them.For B2B SaaS founders and marketing leaders driving companies above $2M ARR, this conversation is a masterclass in standing out and scaling up in the AI era. As your company grows, the stakes of positioning only get higher – especially when you're competing in a hot space with well-funded entrants and legacy players all touting AI. Episode 84 arms you with expert perspectives on sharpening your value proposition and go-to-market focus. You can refine your messaging, target the right niche audiences, and align your pricing with value – all of which are crucial to accelerating growth beyond the $2M mark. Make sure your AI-powered product isn't just another face in the crowd, but a clearly differentiated solution poised for long-term success.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:BSMS 67 - The impact of AI on marketingUnlocking the power of AI: Transform your content creation processThe State of B2B SaaS SEO in the Age of AI [2025]T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company. 

Voor deze aflevering van de SmartEducation Podcast - Zorg Doe Je Goed Podcast draaiden we de rollen om: Stijn De Mot, doorgaans host van de podcast, schuift deze keer zelf aan als gast bij dr. Gianni Faelens. Het werd een openhartig gesprek over de ‘origin story' van SmartEducation, de uitdagingen van zorgondernemerschap en het belang van beleving binnen bijscholing.Van de eerste ideeën tot de uitbouw van een flink uit de kluiten gewassen opleidingsorganisatie voor kinesitherapeuten en andere medische professionals. Stijn deelt zijn visie op leren, netwerken en groeien in de zorg. Een aflevering vol inzichten, praktijkervaringen en persoonlijke reflecties. Ben je benieuwd naar het volledige verhaal achter SmartEducation? Dan moet je deze aflevering beluisteren!https://www.linkedin.com/in/stijndemot/https://www.linkedin.com/in/giannifaelens/https://smarteducation.be/

Gesprek met Stijn Krooshof auteur van het boek "Oefening in vertrouwen, een agnost op zoek naar geloof. Een uitgave van uitgeverij Van Warven in Kampen (https://uitgeverijvanwarven.nl/product/oefening-in-vertrouwen/) Van hun site: Wie bewust streeft naar een zinvol leven in de 21ste eeuw, kan al snel onzeker worden en in de war raken. Er is een overdaad aan potentiële levenspaden, we worden overspoeld door informatie van zelfhulpgoeroes en op sociale media zien we vooral de schijnbaar perfecte levens van de mensen om ons heen.

When economic and market turbulence strikes without warning, SaaS founders and marketers naturally start to wonder... should we cut marketing budget, pivot our message, or hold the line? In Episode 83 of B2B SaaS Marketing Snacks, co-hosts Brian Graf and Stijn Hendrikse explore how B2B SaaS companies can not only survive but thrive when the economy takes a dip. You'll hear why maintaining focus on customer value is more important than ever, and how to avoid knee-jerk reactions that can hurt long-term growth. Here's what you'll learn:Why value beats panic pricing: How to double down on real customer value and practice value-based pricing instead of slashing prices or entering a race to the bottom, ensuring your offering remains essential even as budgets tighten.Adapting your ICP and personas: How to re-evaluate your Ideal Customer Profile in a downturn – identifying which segments of your market still have budget or greater need for your solution – and adjusting your buyer personas (e.g. addressing newly empowered CFOs) to align with shifting priorities.Retention and expansion first: Why it's crucial to prioritize customer retention and expansion over pure new customer acquisition during a recession. Learn ways to strengthen customer success, keep your existing clients happy, and grow revenue from your install base so you protect your ARR.Smart budget optimization: Guidance on trimming the fat in your marketing spend without killing your growth engine. Discover how to audit your channels and CAC, cut the underperforming tactics, and double down on the efficient strategies so your go-to-market stays lean and effective.Flexible pricing & “survivor” offers: Creative strategies to help customers stay on board. This includes shifting to usage-based or monthly pricing options, offering more flexible payment terms, or even introducing a limited-time “survivor package” – a pared-down, high-ROI product tier designed to prevent churn and attract budget-conscious buyers from less flexible competitors.Pivoting your content strategy: How to tweak your marketing messaging and content in tough times. Our hosts share why thought leadership alone isn't enough in a downturn – and how creating practical “survival” guides, checklists, and playbooks for your audience can build trust and relevance. (Spoiler alert... help your champions justify your product internally by focusing on immediate execution and ROI, not just big ideas.)Rather than resorting to fear-driven cuts, you'll learn how to strategically adjust your approach – protecting the customer base you've worked hard to build and seizing opportunities that competitors might miss. Brian and Stijn's advice will help you keep your growth engine running strong (even on a leaner budget), align your product and messaging with what customers need right now, and ultimately come out of the downturn with a healthier, more focused business. B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:How to update your B2B Marketing Strategy in a recession8 B2B marketing tips to offer a modern and adaptive marketing strategy4 Red Flags in SaaS MarketingHiring great marketers in todays outsourced labor marketT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Wat waren bepalende momenten in het leven van de ondernemers achter de snelst groeiende internationale bedrijven van Nederland? En wat hebben ze daarvan geleerd? Elfanie toe Laer ontrafelt de verhalen voor de FD Gazellen-podcast Het Moment. In deze aflevering van de FD Gazellen hoor je het verhaal van de gebroeders Stijn en Joost Sommerdijk. Al tijdens hun studententijd besluiten ze een bedrijf op te richten dat gepersonaliseerde mallen maakt voor restaurants: Moldbrothers. Na een jaar komen ze op een keerpunt: verder studeren of vol op het bedrijf inzetten – met alle risico’s van dien. Ze kiezen voor dat laatste, maar dan breekt corona uit en gaat alle horeca op slot. See omnystudio.com/listener for privacy information.

Feeling overwhelmed by a never ending to-do list, or struggling to balance high impact work with personal growth? The development matrix can help.In Episode 82 of B2B SaaS Marketing Snacks, co-hosts Brian Graf and Stijn Hendrikse dive into the Development Matrix – a simple but powerful framework for overloaded marketing leaders – and unpack how to tackle the never-ending to-do list that every B2B SaaS marketer and founder knows too well. Here's what you'll learn:The Development Matrix Framework: How to categorize your tasks into four quadrants based on how effective you are at them and how much they energize you, so you can clearly see what to keep doing and what to delegate.Prioritizing High-Impact Work: Why focusing on the tasks that generate the best outcomes (and letting go of the rest) drives better results and prevents you from getting bogged down in busywork.Delegation Done Right: Practical tips for deciding who should take on a task – whether it's a team member who'll find it exciting or an AI tool that can handle it – and how to delegate without simply “dumping” work on others.Avoiding Burnout: Insights on recognizing when a task you used to love has become a grind, and how handing it off at the right time keeps you fresh and your team motivated (no more burning the candle at both ends).Empowering Your Team: How using this framework not only frees up your time for strategic thinking, but also creates growth opportunities for your team through coaching and new responsibilities (a win-win for company culture).The “Who Not How” Mindset: Always asking “Who is best equipped to do this?” for each new project – including leveraging AI for support – so you're continually optimizing your workload for maximum impact.Time always feels scarce in SaaS marketing! The Development Matrix is a great tool to prioritize work, focus on high-impact tasks, and still make room for personal growth. This approach helps avoid burnout while keeping you focused on the work you enjoy and excel at, rather than drowning in tasks that drain you. You'll spend more time on what truly moves the needle (and what you love doing) and less on the minutiae that can be handled by others. It's a valuable playbook for scaling your leadership, preventing burnout, and building a stronger team as your SaaS business continues to grow.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:BSMS 56 - A marketing team you can affordBSMS 38 - How to employ situational awareness as a go-to-market leaderBSMS 77 - Leveling up your go to marketT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Over WIDM, Relnichten, zijn liefde voor mode, het omarmen van het anders zijn, schrijven omdat iemand het echte verhaal moet vertellen en de liefde: 'Ze zeggen dat er enough fish in the sea zitten, ja mop, maar dat zijn geen leuke visjes!'

Ever wish you could boost revenue without scrambling for new customers? You can! But only if you maximize the hidden growth opportunity in your existing customer base. In Episode 81 of B2B Marketing Snacks, co-hosts Brian Graf and Stijn Hendrikse welcome back B2B SaaS CMO Cecilia Pérez-Muskus to continue the discussion from Episode 80. Our very own B2B SaaS experts dig into how the best SaaS companies drive over 50% of their revenue from current customers (while the average is only ~28%). They have practical advice for you on using customer success, product usage data, and account-based marketing to capture a ton of untapped revenue.Here's what you'll learn:The biggest expansion mistakes to avoid: Why chasing new logos while ignoring current customers is a recipe for missed revenue (and even churn), and how great SaaS companies flip this script.“Land and Expand” done right: How starting with a small beachhead (a single team or use-case) can lead to multi-department wins and multi-location rollouts – without the long enterprise sales cycle.Aligning your team for growth: Tips on getting Sales, Marketing, and Customer Success on the same page to drive upsells. (Hint: your CSMs can become a second sales force when it comes to expansion, especially when they partner closely with sales reps.)Finding upsell gold in your data: How to spot upsell and cross-sell opportunities by analyzing product usage patterns and listening to customer feedback. You'll discover ways to use surveys, support tickets, and in-app metrics to identify who's ready for an upgrade (and who might need extra love).Account-based marketing for existing customers: Tactics for running one-to-one ABM campaigns targeting your current accounts – from personalized email outreach to tailored content that addresses each customer's next potential “job to be done.”Key metrics and growth levers for expansion: Which expansion metrics matter most (think Net Revenue Retention and percent of revenue from expansions) and how to move the needle. Plus, why regularly revisiting your pricing and packaging can significantly boost customer lifetime value.Scaling isn't just about landing new deals – it's about maximizing value from your existing base to drive efficiency and profitability. You'll come away with practical ideas to improve retention, increase each account's revenue contribution, and get your team aligned on expansion as a growth strategy.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:BSMS 80 - Account expansion (part 1)FREE B2B SaaS Go-to-Market Checklist for Market ExpansionBSMS 63 - Expand your market with Ansoff's MatrixBSMS 23 - Product led growth vs. sales led growthT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Scaling a SaaS company is about more than just landing new customers! It's about maximizing the value of the ones you already have. This episode teaches you how to unlock expansion revenue, increase customer retention, and build a more profitable SaaS business. From upselling and cross-selling to deepening customer engagement, we dive into the real tactics that fuel scalable, efficient growth from the customers you already have. Net-new customer growth alone isn't enough — you need to grow within your existing accounts.In Episode 80 of B2B SaaS Marketing Snacks, Brian Graf and special guest CMO Cecilia Pérez-Muskus break down:Why doubling down on account expansion is often the fastest path to sustainable revenue growthHow to align sales, marketing, and customer success for seamless upsells and cross-sellsCommon mistakes B2B SaaS companies make when trying to expand accounts (and how to avoid or fix them)The role of smart pricing and packaging in boosting account expansion successHow to measure and improve expansion revenue in a practical wayIf you're seeing revenue plateau and want to drive growth without constantly chasing new customers, this is the episode for you.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:B2B SaaS Go-to-Market Checklist for Successful Market Expansion [Free Download]BSMS 31 - T2D3: How some software startups scale, where many failBSMS 43 - What to do when your numbers stallT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

https://devotionrecords.bandcamp.com/album/variations-of-behaviours Beatport: https://bit.ly/3RfFV8Q Juno: https://bit.ly/3RdqP3L Spotify: https://bit.ly/3RfGD60 Apple: https://bit.ly/42bQbW0 Deezer: https://bit.ly/3DP89UV Follow Devotion Records: www.instagram.com/devotionrecs www.facebook.com/devotionrecords

Na een kleine break is de Politieke Popcorncast terug met een bomvolle aflevering, want wat gebeurt er toch een hoop, zowel in het binnen- als het buitenland. We beginnen de aflevering met apostolisch non-nieuws en het twijfelachtige automerk waarin Rob Jetten rijdt, gevolgd door een lange waslijst aan gedoe en toestanden waarbij PVV'ers betrokken waren. De oud-burgemeester van Groningen kan niet ontbreken, net als het bezoek van Mark Rutte aan Donald Trump in de Oval Office. Dick Schoof liet de coalitie voor het eerst zien wie nu eigenlijk echt de baas is van het land, Stijn komt met een bindende kijktip en voor de tweede keer neemt de Nederlandse politiek afscheid van een icoon.Support the showSteun ons en doneer een bak popcorn (zoet/zout):Volg ons op Twitter

De 100ste Bakkie Media aflevering is een feit en dus is het feest! In onze jubileumeditie komen verschillende vrienden van de show aan het woord. Maartje Blijleven, Debora de Roos, Willem-Albert Bol, Robert vd Ham, Stan Steegs, Paulien van Stijn, Marc Pieterse en Susanne van Nierop komen allemaal langs in onze voicemailbox. Waarvoor dank!En deze 100ste aflevering heeft een speciaal thema gericht op ouderschapsmarketing en dan specifiek gericht op vaders. Want in deze aflevering kondigt een van ons aan dat hij vader gaat worden. Elon Musk introduceert 'bring-your-kid-to-work day met lil X in de Oval Office. Bestaat er zoiets als het moederinstinct? Wat is eigenlijk de rol van de vader in marketing en komt die voldoende aan bod? Wat zijn eigenlijk typische 'daddy brands'? We vroegen het Rik van Elk, CEO van FamilyBlend om ons mee te nemen in de wondere wereld van parenting, momfluencers & dadfluencers, want hoe zit dat nou precies? Met welke 'Daddy Issues' hebben wij zelf eigenlijk te maken en hoe zit het in een galaxy far far away? Ook is er weer een bijzondere editie van Complot or not, geheel in het thema van deze aflevering.Al onze vrienden van de show en onze luisteraars willen wij enorm bedanken voor het luisteren naar 100 bakkies!Deze aflevering werd mede mogelijk gemaakt door onze mediapartners Adformatie en BusinessWise, onderdeel van DPG Zakelijk. ShownotesMoederinstinct bestaat niethttps://www.eoswetenschap.eu/psych…⁠https://www.eoswetenschap.eu/psyche-brein/bestaat-het-moederinstinctMusk introduceert 'bring your kid to work day'⁠https://www.bbc.com/news/articles/cvgerr2jvkgo ⁠https://www.nyfa.edu/student-resources/tv-shows-movies-about-fatherhood/Films en boeken over vaderschaphttps://www.nrc.nl/index/slim-leven/dit-zijn-de-mooiste-films-series-boeken-en-podcasts-over-het-vaderschap-a4166932Big brands vs Small brandshttps://www.usecrafted.com/blog/small-brand-vs-big-brand-which-would-you-rather-run-in-the-modern-marketing-world

Prepare yourself for a very middle class sentence, because we are back for Wie is de Mol 2025! Over these ten weeks, three guys who always end up sat behind the tuktuk - Michael, Logan & Bindles - have been recapping and breaking down everything that happens on the show's visit to Cambodia in our twenty third Mole season, concluding with the final episode and reveal of Stijn as the Mole! In this episode - Logan misses the moment, Papa Bear has some big news, there's a brief foray back into Amazing Race chat, someone gets resigned, Michael avoids an injury, Channel 9 panders to us, we wonder whether First Suspicions needs a tiebreaker, there's a Pieter Jan-ker's Samble offered, Production rewrite the final five, a Taskmaster favourite gets another mention, we wonder if an episode 1 non-elimination will become tradition, there's a shot across the bow, Stijn is hamstrung, some music gets identified, Rik covering his face may not have been intentional, we give our final thoughts on the season, Logan gets a choice, we regret looking at the Suspect List and a new personal best is set. You can see the results of the Bother's Bar Suspect List here - thank you to Thomas for all his hard work building it! We will see you on March 27th for De Mol België: Thailand! Please note: This episode is intended on being spoiler-free, but references to any season we have already covered (WIDM 10-11, 14, 16-24 and Renaissance; België 4-12) may be made. This episode is supported by our friends over at Zencastr. Create your podcast today! Social Media: Facebook Twitter Instagram YouTube Bluesky Threads Patreon

Stijn de Vries vertelt álles over zijn Wie is de Mol?-avontuur, en Nikkie zit natuurlijk met duizend vragen. Genoot je ook zo van WIDM dit seizoen? Dan wil je deze Mol-napraat absoluut niet missen!Maar er is meer – véél meer. Stijn is ook bekend van zijn Vogue column, de podcasts Relnichten en Jongstof. Hij is natuurlijk een allround queer icoon en toekomstig acteur. Wat doet hij eigenlijk niet? Of ken jij hem misschien van die ene reclame...? En wat betekent in hemelsnaam "Joekelen"? Je ontdekt het allemaal in de nieuwste aflevering!Iedere twee weken op woensdag een nieuwe aflevering!Instagram Stijn: https://www.instagram.com/stijndevriesssBoek Stijn "Als de zon valt": https://www.bruna.nl/boeken/als-de-zon-valt-9789048870424Give away Charlotte Tilbury: ⁠https://www.instagram.com/p/C_OCZiToMvT/⁠Over de Lightless Lounge:Nikkie de Jager en Wes van Os nodigen je uit om deel te nemen aan een unieke podcast-ervaring, de Lightless Lounge. Een podcast die in complete duisternis wordt opgenomen. We hebben de lichten uitgedaan om ons volledig te concentreren op wat echt belangrijk is - het gesprek. Licht uit, oren open, welkom in de Lightless Lounge.Shout-out:- Edit / visuals: Roy Etman- Leader voice: Elske de Wall

Listen to this exclusive Techno DJ Mix set by Stijn Vandensande. Download Stijn Vandensande – We Are Resonance Guest Series #236 for free. Subscribe to listen to Techno music DJ Mix, Tech House music, Deep House, Acid Techno, and Minimal Techno.

Hiring a marketing agency could be your next logical step for growth—but it can also be a costly mistake. The wrong agency can drain your budget, delay real solutions, and create more problems than it solves.In Episode 79 of B2B SaaS Marketing Snacks, Brian Graf and Stijn Hendrikse break down:When hiring a marketing agency makes sense—and when it doesn'tWhy early-stage SaaS companies often struggle with agenciesHow to tell if your company is ready for external marketing helpThe two types of agency partnerships (results vs. expertise) and how to pick the right oneIf you're thinking about hiring a marketing agency, this episode will help you make a strategic, informed decision. You'll have a clear framework for deciding if, when, and how to work with an agency—so you can scale smarter, without wasting time or money.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:Measuring the ROI of Your SaaS Marketing AgencyMarketing-as-a-Service Agency: What It Is and Why It WorksTips for Choosing the Right Outsourced SaaS Marketing AgencyScaling SaaS: When to Hire a Specialized Marketing AgencyThe Secret to Series A SaaS Success: The Right Marketing AgencyT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

We zijn een beetje giebelig, want we hebben het over rubbertjes en kapotjes.Je hebt condooms in alle soorten en maten: van varkensdarm, met baconsmaak en voor iedere grootte. Gebruik jij ze nog? Trendwatcher Stijn maakt zich namelijk zorgen, want het condoom is steeds minder in trek. En Guinness World Records luisteren jullie mee? In deze aflevering wordt een wereldrecord verbroken!Dit en meer hoor je nu exclusief op Podimo. Je luistert en KIJKT via podimo.nl/Stijn, de eerste maand is gratis.

Stop taking it so damn personally, because we are back for Wie is de Mol 2025! Over these ten weeks, two guys who always try and stop people getting the threesomes - Michael & Bindles - are recapping and breaking down everything that happens on the show's visit to Cambodia in our twenty third Mole season, continuing with the ninth episode and cliffhanger ending! In this episode - we wonder where Logan is, nothing has happened in the world of TV in the last week, Michael is proud of himself for the Suspect List question, Americans take everything personally, we try and predict next week's title, Stijn didn't really sabotage, Roos earns herself a banner, there was something lacking in this episode, Bindles does a fact check, Michael gets some homework, Production break some traffic laws, Rik says something interesting, Logan sends us his suspect, our final suspicions are (reluctantly) locked in, a new feature is launched and we end with the first obvious Historians clue of the year. You can play along with this week's Bother's Bar Suspect List here. We will see you next week for the reunion! Please note: This episode is intended on being spoiler-free, but references to any season we have already covered (WIDM 10-11, 14, 16-24 and Renaissance; België 4-12) may be made. This episode is supported by our friends over at Zencastr. Create your podcast today! Social Media: Facebook Twitter Instagram YouTube Bluesky Threads Patreon

As a B2B SaaS executive, it is fair to consider: Is my marketing team underperforming? With endless reports, unclear attribution models, and a constant flurry of activity, it can be tough to tell whether your team is actually moving the needle or just running in circles.In Episode 78 of the B2B SaaS Marketing Snacks Podcast, co-hosts Brian Graf and Stijn Hendrikse sit down with special guest CMO Antoine Vial to break down:The five key metrics that indicate whether your marketing team is strugglingHow to diagnose marketing underperformance strategically and tacticallyWhy team structure, data accuracy, and attribution models can make or break your effortsThe most common friction points between marketing, sales, and customer success—and how to align themBy the end of this episode, you'll have a clear roadmap to assess and optimize your marketing team's performance.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:Measuring the ROI of Your SaaS Marketing Agency10 B2B SaaS Metrics & KPIs Every Founder Needs to Track to Optimize Performance7 Must-Know B2B SaaS Marketing Metric Benchmarks For SuccessT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

សួស្ដី Molloten! Welkom bij Smoltalk, de podcast over Wie is de Mol? Seizoen 25 in het prachtige Cambodja. We zijn aangekomen bij aflevering 9 en de finale is in zicht! Roos, Stijn en Maaike zijn de laatste drie kandidaten en krijgen nog één kans om geld te verdienen met een visopdracht, waarbij ze extra informatie kunnen winnen. Daarnaast bezoeken ze de markt om hun laatste inkopen te doen voor de finale. Wat kunnen we uit deze opdrachten halen? En wie heeft zich het meest verdacht gemaakt? We bespreken alle hints en theorieën. Laan tai niyeay Smoltalk en Cambodja!

De Vlaamse presentator, actrice en auteur Evi Hanssen maakt met ‘Land van dochters' haar fictiedebuut. Hierin reist onderzoeksjournalist Stijn naar Dottirland om een reportage te maken over het eiland, dat al tachtig jaar uitsluitend door vrouwen wordt geregeerd. Eerder schreef Hanssen boeken als ‘Sinds ik niet meer drink', ‘Traag naar de hemel' en ‘Nog 9 minuten', waarin ze open en eerlijk over haar persoonlijke leven vertelt. Atze de Vrieze gaat met Evi Hanssen in gesprek.

Koersklappers:  Stijn De Bock, Ward RigoleZij aan zij in het Stelvio-salon: zo zaten Stijn en Ward tijdens onze best ordelijke voorjaarsbeschouwing. Meer structuur en minder chaos, al lieten heel wat koersen de wanorde en onveiligheid net iets te veel zien de laatste weken.Over Boplan en vluchtheuvels, maar ook over onze weelde aan sprinttalenten, de winsten van de Belgen en de 12 ruikers van UAE en hun voorlopig onklopbare kopmannen.Vervoeg je bij onze minicompetitie in de Sporza-voorjaarspronostiek en win Bahamontes-magazines, Stelvio-sjaals, wielersokken en meer!Steun Radio Stelvio(00:00) - Intro (09:00) - Sporza minicompetitie met veel prijzen (13:20) - De seizoensstart van de chaos (onveilige koersen + gele kaarten) (25:42) - Nieuwe nationale kampioenen, Pogacar in Roubaix, Sören Kragh Andersen(36:18) - Winstcijfers vrouwen en mannen + terugblik voorseizoen (1:02:33) - Patato di Caccia (1:08:01) - Cima Coppi (1:13:38) - Voorspellingen en voorbeschouwingen Omloop, Kuurne, voorjaar (1:27:20) - Aimabele afronding

Pimpelen, tetteren, buizen of gewoon zuipen! Daar hebben we het deze week over. Tobi is op de experimentele tour: hij heeft een manier gevonden om veel te zuipen zonder dronken te worden én hij heeft iets unieks bedacht tegen een kater. Stijn neemt bij de trends een paar bizarre wereldrecords door, waaronder het record voor meeste biertjes op één dag - een aantal zo absurd dat het geen wonder is dat de houder ervan niet meer leeft. En Jeppe geeft tickets weg voor de jubileumshow van de Tante Joke Karaoke Band. Luister de aflevering om te horen hoe je kunt winnen!Dit en meer hoor je nu exclusief op Podimo. Je luistert en KIJKT via podimo.nl/Stijn, de eerste maand is gratis.Dit is de volledige speellijst van onze musical: • 25 februari 2025 - LAATSTE KAARTEN - Chassé Theater, Breda• 27 februari 2025 UITVERKOCHT – Leidse Schouwburg, Leiden• 28 februari 2025 UITVERKOCHT – Oude Luxor, Rotterdam• 5 maart 2025 LAATSTE KAARTEN – Martiniplaza, Groningen

What does it take to truly level up in 2025? It's not just about growing your GTM team—it's about elevating your own leadership, optimizing your impact, and mastering the tools that will define the next era of growth.In this must-listen episode, Brian Graf sits down with Stijn Hendrikse and Antoine Vial to dive into their upcoming book, Level Up! Coaching Go-To-Market Leaders to Achieve Exponential Growth. They explore why coaching—both for your team and with AI—is the key to unlocking greater GTM efficiency, smarter decision-making, and lasting success.

Whip your bugle out and play Oratio, because we are back for Wie is de Mol 2025! Over these ten weeks, three guys who are just innocent nuns out for a pleasure cruise - Michael, Logan & Bindles - are recapping and breaking down everything that happens on the show's visit to Cambodia in our twenty third Mole season, continuing with the sixth episode and elimination of Sam! In this episode - we await our call from Gilles, there is a new rule coming for Bingo, the Trust Nobody guys help Fuzzy, we take the opportunity to mock Michelle's terrible Pool team, Logan has a quizhap, we row back on our claim this season could be as good as Georgia, one part of the Angkor Wat challenge really dates the season, we worry we've been overlooking Stijn, Michael has a WhatsApp story, Roos gets a sash, Stijn shows off his rizz, there may be something to the phrase "King of Deception", Bindles is a pedant, we wonder whether the airport information was always going to be the reward, there may be a twist to the pot drain coming, we try and work out how they picked their own Mole, Michael has a revelation, Sam may or may not get a eulogy, there are the latest updates to First Suspicions and the Pool, we lock in our sixth set of suspects and there is a genuinely controversial ending to the episode. You can play along with this week's Bother's Bar Suspect List here. We will see you next week for Episode 7! Please note: This episode is intended on being spoiler-free, but references to any season we have already covered (WIDM 10-11, 14, 16-24 and Renaissance; België 4-12) may be made. This episode is supported by our friends over at Zencastr. Create your podcast today! Social Media: Facebook Twitter Instagram YouTube Bluesky Threads Patreon

We hebben leuk nieuws!

Stijn en Eva delen de 3 valkuilen van het niet volhouden van nieuwe gewoontes. Dat er uiteindelijk 5 worden - oeps. En hoe je dus door hele kleine aanpassingen het net wél volhoudt. ✨ Word een Very Important Listeners van de show en krijg naast 2 podcastafleveringen ook een extra maandelijkse podcast: Vraag Maar Raak! Daarin beantwoorden we jouw persoonlijke vragen. Krijg ook toegang tot onze Discord-chat met gelijkgestemden. En alle extra podcasts van voorgaande jaren.

In deze aflevering duiken Eva en Stijn diep in het concept 'Window of Tolerance' - de optimale zone waarin je zenuwstelsel kan functioneren zonder overweldigd te raken. Ze bespreken het verschil tussen hyper-arousal (fight/flight) en hypo-arousal (freeze/shutdown), en hoe je kunt herkennen wanneer je uit je window bent. Tot slot delen ze praktische tips om je window of tolerance te vergroten en het verschil met veerkracht, waarbij ze uitleggen hoe deze twee concepten elkaar versterken. ✨ Word een Very Important Listeners van de show en krijg naast 2 podcastafleveringen ook een extra maandelijkse podcast: Vraag Maar Raak! Daarin beantwoorden we jouw persoonlijke vragen. Krijg ook toegang tot onze Discord-chat met gelijkgestemden. En alle extra podcasts van voorgaande jaren.

When you're building pricing and packaging for your B2B SaaS company, you'll want to consult the feature matrix first.This framework gives your team an unbiased look at the features your product delivers to customers. It looks at each feature based on two different factors: how many people utilize it and how many competitors offer it.In Episode 76 of the B2B SaaS Marketing Snacks Podcast, host Stijn Hendrikse and special guest Mike Northfield show you, step by step, how to:Set up a feature matrix with insider examples from Microsoft and othersSegment your features into different pricing tiersDeliver your product in a differentiated wayExpand ARPUShow maximum value to your customersB2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:Product marketing: How to position your product for success11-point checklist to build a SaaS product pricing strategyBest practices for your B2B SaaS pricing strategyBSMS 24 - Pricing and packaging your SaaS offering (Part 1)T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Wat zou je doen met een miljoen? Op die vraag geven we deze week antwoord. Tobi leeft als een miljonair, maar is het niet. Dat bewijst hij door te laten zien hoeveel geld er op zijn rekening staat (medelijden hebben is toegestaan). Jeppe is niet vrijgevig, maar ‘vrijuitgevig' en Stijn heeft de tips om voor je 40e miljonair te worden. Oja, en ga even goed zitten voor het Geile Geheimpje, want Stijn heeft er eentje binnengekregen waar je oren van gaan klapperen. Dit en meer hoor je nu exclusief op Podimo. Je luistert en KIJKT via podimo.nl/Stijn, de eerste maand is gratis.We staan in het theater met onze eigen musical. De volledige speellijst: • 24 januari 2025 – UITVERKOCHT Parktheater, Eindhoven• 25 februari 2025 - LAATSTE KAARTEN - Chassé Theater, Breda• 27 februari 2025 UITVERKOCHT – Leidse Schouwburg, Leiden• 28 februari 2025 UITVERKOCHT – Oude Luxor, Rotterdam• 5 maart 2025 LAATSTE KAARTEN – Martiniplaza, Groningen

Stijn Franken is strafrechtadvocaat. Franken, die bekendheid verwierf als advocaat van Volkert van der G., Lucia de Berk en Willem Holleeder, werd door vakgenoten verkozen tot beste strafrechtadvocaat van Nederland. Enkele jaren geleden werd Franken ziek. In zijn memoir ‘Laatste man' vertelt hij over zijn ervaringen als strafrechtadvocaat. Het is een boek over het zoeken naar waarheid, de kracht van verhalen en de kloof tussen zij die oordelen en zij die veroordeeld worden. Femke van der Laan gaat met Stijn Franken in gesprek.

In deze aflevering over winterwijsheid en overgave nemen Eva en Stijn je mee in een gesprek over wat er gebeurt als we de controle durven loslaten. Ze delen eerlijk over hun eigen worsteling met winterenergie, en waarom het oké is om je ritme aan te passen aan het seizoen. Een aflevering die je toestemming geeft om het even niet te weten, en je uitnodigt om de wijsheid van de winter te ontdekken. ✨ Word een Very Important Listeners van de show en krijg naast 2 podcastafleveringen ook een extra maandelijkse podcast: Vraag Maar Raak! Daarin beantwoorden we jouw persoonlijke vragen. Krijg ook toegang tot onze Discord-chat met gelijkgestemden. En alle extra podcasts van voorgaande jaren.

Send us a textIn this episode of the Inside Data Centre Podcast, I'm joined by Stijn Grove to discuss the highly anticipated Kickstart Conference taking place in Amsterdam on February 4th and 5th.Here's what we cover:The Origins of Kickstart: How the event began and the vision behind it.Why Kickstart Matters: The unique role it plays in the data centre industry.2025 Programme Highlights: A sneak peek into this year's agenda and what you can expect.Tips for First-Timers: Stijn shares invaluable advice for making the most of your first Kickstart experience.Plus, Inside Data Centre Podcast will be at the event conducting interviews with attendees—so be sure to stop by and say hello!Secure your tickets for the event here: HOMEDon't miss this exciting preview of one of the industry's biggest events!Support the showThe Inside Data Centre Podcast is recorded in partnership with DataX Connect, a specialist data centre recruitment company based in the UK. They operate on a global scale to place passionate individuals at the heart of leading data centre companies. To learn more about Andy Davis and the rest of the DataX team, click here: DataX Connect

In de aflevering van deze week gaat het over daten met collega's. De jongens zijn natuurlijk ook collega's, dus de vraag ligt voor de hand: wie zou met wie daten? Terwijl Stijn het in het verleden vooral hield bij misschien wat flirten bij de koffieautomaat, heeft Tobi de meeste ervaring op dit gebied. En Jeppe kan er helaas over meepraten waarom daten met collega's niet altijd een goed idee is…Gelukkig heeft Stijn de gouden tips om jouw kantoorromance te laten slagen en een gênante maandagochtend te voorkomen. Dit en meer hoor je nu exclusief op Podimo. Je luistert en KIJKT via podimo.nl/Stijn, de eerste maand is gratis.We staan in het theater met onze eigen musical. De volledige speellijst: • 22 januari 2025 UITVERKOCHT – DeLaMar, Amsterdam• 24 januari 2025 – UITVERKOCHT Parktheater, Eindhoven• 25 februari 2025 - LAATSTE KAARTEN - Chassé Theater, Breda• 27 februari 2025 UITVERKOCHT – Leidse Schouwburg, Leiden• 28 februari 2025 UITVERKOCHT – Oude Luxor, Rotterdam• 5 maart 2025 LAATSTE KAARTEN – Martiniplaza, Groningen

De grote première week! Onze musical in het Beatrix Theater in Utrecht was unaniem een belachelijk groot succes. Iedereen die erbij was: enorm bedankt! De dag erna doken we meteen de studio in om ons 'Ivo Niehe-momentje' vast te leggen.Het thema van deze week is dan ook ‘premières'. Het is een aflevering geworden met veel ontboezemingen: Tobi deelt iets wat hij nog nooit eerder heeft gezegd, en zowel Jeppe als Tobi geven toe dat ze ooit hebben gehuild bij een première. Dit en meer hoor je nu exclusief op Podimo. Je luistert en KIJKT via podimo.nl/Stijn, de eerste maand is gratis.We staan in het theater met onze eigen musical. De volledige speellijst: • 22 januari 2025 UITVERKOCHT – DeLaMar, Amsterdam• 24 januari 2025 – UITVERKOCHT Parktheater, Eindhoven• 25 februari 2025 - LAATSTE KAARTEN - Chassé Theater, Breda• 27 februari 2025 UITVERKOCHT – Leidse Schouwburg, Leiden• 28 februari 2025 UITVERKOCHT – Oude Luxor, Rotterdam• 5 maart 2025 LAATSTE KAARTEN – Martiniplaza, Groningen

How do you make sure that your relationship bank account with prospects and customers is always positive? If your SaaS company focuses only on what it wants, it will not succeed.Every relationship in B2B SaaS is like a bank account. This key concept from Steven Covey's “Seven Habits of Highly Effective People” is especially true in marketing for software.When you get to a point where your relationship makes it beneficial for both parties, then it's a win win.Topics discussed include:What “deposits” and “withdrawals” mean in the context of B2B SaaS marketingHow to build genuine relationship loyalty that can be “withdrawn” laterWhat offers truly make deposits vs making asks that don't foster real relationships How to be relevant for your audience – and how they will be relevant for youWhy knowing your ICP audience and what they want is criticalB2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:Steven Covey: The Seven Habits of Highly Effective PeopleBSMS 42 - What research says about common SaaS startup misstepsBSMS 26 - How to define and create your Ideal Customer Profile (ICP)T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

In deze laatste aflevering van het jaar reflecteren Eva en Stijn op de balans tussen moeten en willen. Wat voedt je? Wat knabbelt aan je welzijn? Samen bespreken ze de kracht van reflectie, hoe je bewuster keuzes maakt, en waarom discipline niet altijd de oplossing is. ✨ Wil je meer halen uit jouw jaar? Word Very Important Listener via Patreon en ontvang onze exclusieve bundel: Round up én Blik Vooruit. Ideaal om 2025 met intentie te beginnen! (maandelijks opzegbaar) Als VIL (very important listener) krijg je: Onze jaarlijkse reflectie-bundel. Een extra maandelijkse podcast: Vraag Maar Raak! Toegang tot onze Discord-chat met gelijkgestemden. Alle extra podcasts van voorgaande jaren.

Het is de laatste week van het jaar, dé tijd om samen te zijn met familie en vrienden. Daarom halen de jongens deze aflevering herinneringen op aan hun opa's en oma's. De appel valt niet ver van de boom: Tobi's opa begon de dag met twee liter wijn en Jeppe omschrijft zijn opa als ‘spiritueel en ondeugend' - precies zoals Jeppe zelf dus.Stijn duikt in de trends en vertelt hoe oud de jongste oma ooit is. We kunnen alvast verklappen: die is niet oud. En Tobi sluit het jaar af met een primeurtje.Ook in 2025 hoor je ons exclusief op Podimo. Je luistert en KIJKT via podimo.nl/Stijn, de eerste maand is gratis.We staan vanaf januari in het theater met onze eigen musical. Kom je naar ons kijken? De volledige speellijst: • 3 januari 2025 UITVERKOCHT - FIGI, Zeist (try-out)• 5 januari 2025 UITVERKOCHT - Markant Theater Maashorst, Uden (try-out)• 6 januari 2025 UITVERKOCHT – Beatrix Theater, Utrecht • 22 januari 2025 UITVERKOCHT – DeLaMar, Amsterdam• 24 januari 2025 – UITVERKOCHT Parktheater, Eindhoven• 25 februari 2025 - LAATSTE KAARTEN - Chassé Theater, Breda• 27 februari 2025 UITVERKOCHT – Leidse Schouwburg, Leiden• 28 februari 2025 UITVERKOCHT – Oude Luxor, Rotterdam• 5 maart 2025 LAATSTE KAARTEN – Martiniplaza, Groningen

Oplaadbare accu's zijn overal om ons heen: in je smartphone, elektrische fiets, auto en zelfs in grote batterijparken. Maar hoe veilig zijn deze batterijen? En wat zijn de gevolgen van het winnen van grondstoffen zoals kobalt en lithium?   In deze aflevering van de Focus-podcast bespreken Lara Billie Rense en Stijn Goossens de risico's en impact van de lithium-ion-batterij. Van het gevaar van batterijbranden tot de ethische dilemma's rondom grondstofwinning in landen als Congo. In Europa worden pogingen gedaan om minder afhankelijk te worden van grondstofwinning, door zelf de materialen te recyclen. Maar hoe duurzaam is dat eigenlijk? En wat gebeurt er met je batterij als je die inlevert voor recycling? Stijn ging langs bij het enige ‘kerkhof' voor batterijen in Nederland.    

Stijn Franken (56) was advocaat van onder meer Willem Holleeder, Volkert van der G en Lucia de Berk. Lang heeft Franken geen media-optredens willen doen, maar nu treedt hij naar buiten met zijn verhalen. Een boek over hem, opgetekend door Miek Smilde: Laatste man. Groenteman en Franken spreken over de dilemma's van een strafrechtadvocaat, het maken van fouten en hoe het leven er nu uitziet nu hij ernstig ziek is. Onze journalistiek steunen? Dat kan het beste met een (digitaal) abonnement op de Volkskrant, daarvoor ga je naar www.volkskrant.nl/podcastactie Presentatie: Gijs GroentemanRedactie en montage: Julia van AlemEindredactie: Corinne van DuinSee omnystudio.com/listener for privacy information.

Why do some minimum viable SaaS products catch fire immediately, while others struggle to gain traction, even with solid execution? This is a challenge that keeps many early stage founders up at night.Building a great product is just the beginning. You've probably heard people say… “just turn on marketing and revenue will flow.” For some, it can be that simple, but often it isn't. In Episode 74 of the B2B SaaS Marketing Snacks Podcast, our hosts Brian and Stijn dive deep into the hows and whys of finding your true customers and nailing your ideal customer profile. This is absolutely crucial before you can hit the gas on growth. Topics discussed include:Why founders can't cut corners on going from MVP straight into growth without the right customer understandingThe big difference between early adopters and true customers that will pay and help you growThe most important questions you need to answer in the market to gain traction: who's it for and what's it forHow to confirm when you've stepped from MVP to PMFHow to conduct Jobs to be Done (JTBD) research to get the best answersB2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:How to use feedback to better your SaaS product and GTM strategy10 milestones to reach product-market fit (PMF) for B2B SaaSBSMS 31 - T2D3: How some software startups scale, where many failBSMS 26 - How to define and create your Ideal Customer Profile (ICP)BSMS 5: When's the time to invest in marketing? Hint: at PMFT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Ready to future proof your SaaS marketing strategy and get the most out of your 2025 go to market? This episode is packed with insights you can take straight back to your company to grow faster. On Episode 73 of the B2B SaaS Marketing Snacks Podcast, our hosts Brian and Stijn navigate through trends such as AI's game changing role in marketing, to other significant changes in personalization, content strategy, and retention you don't want to miss out on.  Topics discussed include:How AI has moved from optional to essential for B2B SaaS marketing teamsWhy hyper personalization and strategic content are no longer luxuries but are critical to your ability to drive growthThe rise of lean AI driven marketing teams and their game changing potential for startupsHow automation and data driven insights are reshaping customer attention.The latest strategies for B2B SaaS customer expansion B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:BSMS 67 - The impact of AI on marketingUnlocking the power of AI: Transform your content creation processB2B SaaS ABM strategy: 5 steps to personalizationEmail personalization best practicesT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

I am thrilled to share this incredible conversation with Stijn Vanorbeek, the innovative mind behind Simply Bread Company and the Simply Bread Oven. We dive into Stijn's fascinating journey from a tech-savvy entrepreneur to a passionate baker and inventor of a revolutionary bread oven that has transformed the world of micro bakeries. Stijn shares how his love for community and his frustration with bread quality in the U.S. led him to develop a product that not only enhances the art of bread-making but also creates meaningful connections among bakers and their customers. You'll hear his insights on the challenges of scaling, the importance of local production, and the heartwarming ways Simply Bread supports bakers at every stage.What makes this episode truly special is the passion and purpose behind Simply Bread's story. Stijn's journey is a testament to the power of combining craftsmanship with community-building. Whether you're a sourdough enthusiast, an aspiring micro-baker, or someone curious about entrepreneurship, you'll walk away inspired to chase your dreams, nurture your community, and savor the beauty of good bread. Don't miss the inside scoop on future plans, including accessories, education, and even the possibility of international baking adventures!Ways to Connect with Simply Bread: Simply Bread Facebook Community: https://www.facebook.com/share/g/1E4FMA7Jz2/Simply Bread Instagram: https://www.instagram.com/simplybreadco/General Email: info@simply-bread.coStijn's Email: stijn@simply-bread.coOther important links: Book a 1:1 Coaching Call with Caroline to grow your sourdough microbakery business: https://calendar.app.google/DMTtsD62F56K247s7Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery! Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdoughMentioned in this episode:Try Sunrise Flour Mill Organic Heritage FlourI'm a HUGE fan of Sunrise Flour Mill both for speciality products in my microbakery as well as for my family! I know I'm maximizing the nutrition of everything I bake using Sunrise Flour!20% off Sunrise Flour Mill

Vanuit onze eigen café (Achter de Koekoek in Utrecht) bespreken we de week, het leven en het jaar. Deze week in Man man man, de Warme Winterweken blikken we terug op 2024 met onze personal trainers Olaf en Arne! We sponsoren al een tijdje een hockeyteam en de dames (van Voordaan D3) zijn te gast. We sluiten de aflevering af met Stijn van Vliet, podcast-collega en fijn mens.LUISTER DE HELE AFLEVERING OP PODIMOMeld je snel aan en krijg 60 dagen gratis. podimo.nl/manmanmanZie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Customer Success Pro podcast, host Anika Zubair speaks with Stino, the head of customer success at whale.io. They discuss the evolving role of customer success in the SaaS industry, emphasizing the importance of a revenue-focused mindset. Stino shares his journey from being a tax attorney to a customer success leader, the challenges he faced in his first leadership role, and the strategies he implemented to drive revenue through customer success. The conversation highlights the significance of authenticity, team dynamics, and practical approaches to achieving customer outcomes and business growth. In this conversation, Anika Zubair discusses the importance of understanding customer personalities and building trust through personal connections in customer success. She emphasizes the need for a revenue mindset while maintaining authentic relationships with clients. Anika also addresses the challenges posed by budget cycles and economic constraints, highlighting the evolving role of customer success managers as strategic advisors. She shares valuable lessons learned in leadership and the significance of finding a supportive community in the profession of customer success.Want to win a free pair of airpod pros, sign up for a demo with Vitally: vitally.io/csproDon't forget to signup for CSM RevUP to help unlock your revenue potential: https://thecustomersuccesspro.com/csm-revup-academy/Chapters:00:00 Introduction 01:56 Meet Stino: A Journey from Law to Customer Success07:15 Understanding Whale.io and Its Revenue Focus10:12 The Shift to Revenue-Focused Customer Success Leadership19:48 Key Strategies for Transitioning to Revenue Leadership25:57 Understanding Customer Personalities32:04 Building Trust Through Personal Connections36:46 Navigating Budget Cycles and Economic Constraints40:39 The Evolving Role of Customer Success43:34 Lessons Learned in Customer Success LeadershipConnect with Anika:LinkedInYouTubeTikTokWebsite: thecustomersuccesspro.comCoaching with Anika: CSM RevUP AcademyFollow the Podcast YouTube: https://www.youtube.com/@TheCustomerSuccessPro Spotify: https://open.spotify.com/show/2IVZCeBTFUFl2iysDe9uJu Apple Podcasts:⁠⁠⁠ https://podcasts.apple.com/gb/podcast/the-customer-success-pro-podcast/id1733540749Connect with Stino:https://www.linkedin.com/in/stijn-smet-

Why do so many CRMs fall short of their potential to drive revenue generation and retention?With the right setup, usage, and maintenance, your CRM strategy will be the key to unlock your startup's true revenue machine.On Episode 72 of the B2B SaaS Marketing Snacks Podcast, Brian and Stijn interview a special guest: Fadi George, co-founder and CTO of Kalungi and a RevOps master. He's implemented Hubspot for so many companies that he created his own app to automate the process for B2B SaaS companies. Topics discussed include:What makes great CRMs great?How a CRM should support marketing, sales, customer success, the executive team, and moreHow to align your team with the right systems and culture to keep your CRM data cleanHow to generate more actionable dataB2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:HubSpot CRM optimization for SaaS companies5 actionables to keep your HubSpot CRM clean24 CRM Solutions ranked by price and popularityT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

If your B2B SaaS company is sales-led, building the right partnership program can rapidly accelerate your growth and long term success.But not every software company succeeds at partnership marketing! If you have a lack of resources, not enough strategy or just poor execution and enablement, this powerful go to market motion will go nowhere.On Episode 71 of the B2B SaaS Marketing Snacks Podcast, host Brian Graf interviews a special guest: Antoine Vial, an Associate CMO at Kalungi, who is an expert in driving rapid growth in revenue with partnership opportunities for B2B SaaS companies.Topics discussed include:Aligning your product to the specific set of features and capabilities that potential partners have as prioritiesHow to compare the potential opportunity for partnerships vs other traditional marketing channels like paid media, content, ABM and SEOHow to incent and empower partners to recommend your software along with their ownWhy partnership plays can be better for sales-led companies than product-led onesExamples of successful partnership programs involving Amazon Web ServicesIndicators that show that partnerships will be an effective strategy for your software How to build the right incentive-building SLA for each relationship, to make it most likely to succeedHow to measure success of your B2B SaaS partnership programB2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:Partnerships & Channel Marketing: B2B SaaS Partner ProgramsBSMS 39 - When you should(n't) start channel partnerships5 Third-Party B2B Partnerships to Consider for Your SaaS BusinessPartnerships & channel marketing –do I need a B2B SaaS partner strategy?3 reasons to use channel partners for SaaS GTMT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

The B2B SaaS buying journey isn't linear – it is much more complicated than that.At any one time, only 5% of your addressable market is actively in-market and seeking a solution. These prospects are ready to click that “schedule a demo” button after seeing your paid search ad or visiting your website's pricing page. But what about the 95% who aren't ready to buy? This is where demand creation comes into play. Allocating resources and time to create demand will help you be in the top 3 when those prospects become ready to buy. If you don't feed this side, your pipeline will suffer down the road.On Episode 70 of the B2B SaaS Marketing Snacks Podcast, Brian and Stijn interview a special guest: Silvia Parra, an Associate CMO at Kalungi, who is an expert in balancing out these two sides of the buyer journey for B2B SaaS companies.Topics discussed include:Insider tips for correctly attributing traffic beyond simplistic “last touch" into a more nuanced understandingStrategies for nurturing subscribers, MQLs and SQLs as they move gradually through the funnelExamples of paid media and content strategies that workHow founders can correctly monitor and establish data goals that show progress in both demand creation and captureHow to build a pipeline that is filled with both prospects that are ready for immediate conversion and future growthB2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:Understanding Demand Creation vs. Demand Capture in B2B SaaSDemand generation is dead5 Key Steps To Improve Demand GenerationT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

If you are under 30 and your career isn't skyrocketing in marketing, should you move to product or supply chain?A recent episode of Scott Galloway's celebrated podcast, Prof G Pod, made the claim that the true innovation and differentiators today for companies are on the product side and not on the marketing side. Galloway is an American public speaker, author, podcast host, entrepreneur, and clinical professor of marketing at NYU's Stern School of Business.In Episode 69 of the B2B SaaS Marketing Snacks Podcast, Brian and Stijn unpack the truth and the not-so-true factors behind this claim. Topics discussed include:The fast-evolving role of the marketer in view of AI and the fast pace of technological changeWhere the true value of marketing liesThe symbiotic relationship between product and marketing to create truly legendary productsWhat “brand strategy” truly means in software today How to “future-proof” your marketing career to stay relevantB2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:The Future of Marketing Part 1 – Scott GallowayUnlocking the power of AI: Transform your content creation processSaaS SEO best practices: dos and don'tsT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

What are the key stages of scaling a SaaS startup?In this episode, SaaS veteran and serial entrepreneur Stijn Hendrikse shares his insights on how to scale a SaaS startup successfully. Drawing on his experience at Microsoft and other companies, Stijn discusses the key stages of scaling a SaaS company, the importance of building a strong team, and the challenges of balancing growth and profitability. Stijn Hendrikse is a tech professional with 30 years of experience in SaaS and AI. He spent time at Microsoft and founded Kolungi, a B2B SaaS marketing agency.Key topics that Bill and Stijn explore in this episode: - The importance of teamwork and collaboration, drawing parallels between military experiences and business leadership.- Insights into the unique culture at Microsoft and its focus on people and leadership development.- Strategies for effective outbound marketing and the importance of adding value.- Adapting to the changing landscape of content marketing and the need for hyper-relevance.- The importance of customer success, service costs, and the "hero plus" pricing model.- Understanding the T2D3 framework for achieving exponential growth in a SaaS business.- The need to transition from individual problem-solving to system-based approaches for scaling effectively.- Embracing a quarterly rhythm (like OKRs) for setting goals, driving urgency, and fostering accountability.- Key milestones in the early stages of a SaaS startup and the importance of answering "what's it for?" and "who's it for?".- The Rule of 40 and balancing growth and profitability in the SaaS world.Chapters: (02:34) Stijn Hendrikse's Background(08:42) Culture at Microsoft(13:17) Spamming on LinkedIn(23:06) Content Marketing(30:56) SaaS Examples(39:08) Stages of a Company(42:35) The Rule of 40Thanks to Stijn Hendrikse for being on the show! Connect with Stijn on LinkedIn: https://www.linkedin.com/in/stijnhendrikse/Learn more about Stijn and T2D3: https://www.t2d3.pro/stijn-hendrikseGet Stijn's book “T2D3: How some software startups scale, where many fail”: https://www.amazon.com/dp/B09HPDDHDY/ (co-authored with Mike Northfield). Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people,...