Podcasts about Stijn

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Best podcasts about Stijn

Latest podcast episodes about Stijn

B2B SaaS Marketing Snacks
93 - The "Why" vs the "Wow, How, Now" frameworks in your GTM

B2B SaaS Marketing Snacks

Play Episode Listen Later Dec 2, 2025 32:33


Is your go-to-market built around “why” or around “wow, how, now”?Many teams love Simon Sinek's Golden Circle. Others organize their marketing around buyer stages, hooks, and calls to action. Brian and Stijn think you do not have to pick one or the other, and that the real job is to raise signal and cut noise in how you lead.In this episode of B2B SaaS Marketing Snacks, host Brian Graf sits down with Kalungi founder and Chief Syntropy Officer Stijn Hendrikse to compare "Start With Why" with the "Wow, How, Now" model, and to show how both can live inside the same story, from brand to campaigns to a single email. They also walk through a very simple Google Sheet that Stijn uses with his teams to decide what work is actually worth doing.You will hear how to match your message to the state of mind your audience is in, make clearer decisions as a marketing leader, and run your team in a more syntropic way, not just a busier one.In this episode, you will learn:When to lead with mission and “why” in your storyHow wow, how, now maps to your funnel and contentWhy starting with who and what it is for changes resultsA simple sheet to score ideas on signal, shipping, and flywheel effectHow STOP turns repeated work into assets, not one offsWays to use AI with your team in a syntropic wayBy the end, you will have a clearer way to use both Golden Circle and "Wow, How, Now" together, plus a very practical tool to decide what your team should start, keep, or stop doing next. Resources shared in this episode:SaaS Content Marketing 101: A Comprehensive Introduction for SaaS FoundersBSMS 83 - Marketing during a downturnThe Foundation of a Successful SaaS GTM (Go-to-Market) Strategy T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Met het Oog op Morgen
Geld voor Oekraïne, strafrechtadvocaat Stijn Franken overleden en de Stuiver van Grinwis

Met het Oog op Morgen

Play Episode Listen Later Nov 27, 2025 52:29


Tweede Kamer debatteerde over meer steun aan Oekraine / In memoriam strafrechtadvocaat Stijn Franken / Film Nuremberg in de bioscoop / Theatermaker en historicus Besanger herontdekte het stuk De Sint Nikolaasavond van Peter de Genestet / 5 Voor 12: De Stuiver van Grinwis

De Taghi Podcast
Eerste zitting tegen verdachte moord Lisa (17): 'Er kwamen schokkende feiten naar voren'

De Taghi Podcast

Play Episode Listen Later Nov 27, 2025 31:28


Afl. 116 | Chris Jude, de man die wordt verdacht van de moord op de 17-jarige Lisa uit Abcoude en een gewelddadige verkrachting een paar dagen eerder, stond deze week voor het eerst voor de rechter. Hoe zat hij in de rechtbank? En welke nieuwe informatie kwam er uit de zitting naar voren? HerstelIn een eerdere versie van deze podcast hebben we een fout gemaakt. We noemen de term doodslag op de ten laste legging, dat moet moord zijn. Dat fragment is later verwijderd. Verder: GRATIS abonnement voor studenten vind je hier Advocaat Stijn Franken overleden Advocaten staken de verdediging van hun cliënten in de zwaarst beveiligde inrichtingen Corries vriend doet aangifte van onder andere poging tot doodslag Luisteraarsvraag: Jullie hebben contact met criminelen én politie. Leidt dat weleens tot morele dilemma's? Kaartjes voor de theatervoorstelling: Parool.nl/live Presentatie: Corrie GerritsmaMisdaadverslaggevers: Paul Vugts en Wouter LaumansProductie: Sanne Lamerigts en Verena VerhoevenMontage: Verena VerhoevenMuziek: Kloaq Audio Design Schrijf je hier in voor Paul en Wouters Misdaadnieuwsbrief. Stel je vraag aan Paul en Wouter via:Mail: misdaad@parool.nlWhatsapp en Signal: 06 27 19 33 64 Meer lezen? Moordenaar Lisa (17) uit Abcoude reed haar aan en fietste weg, maar kwam terug en stak haar dood Lees terug | Zo verliep de eerste zitting tegen Chris Jude, verdacht van de moord op Lisa (17) uit Abcoude Advocaat Stijn Franken (1967-2025) was bezield door het strafrecht: ‘Holleeder bracht broodjes langs – dan eet Stijn tenminste wat, zei hij dan’ Zwaarste strafzaken komen stil te liggen: advocaten protesteren tegen extreme veiligheidsmaatregelen gevangenissen Support the show: https://www.kiosk.nl/See omnystudio.com/listener for privacy information.

De Nummer 1 Aller Tijden

Een intergalactische, slijmerige episode staat ons te wachten. We duiken in buitenaardse verhalen die zich het onverklaarbare bevinden. Want wat is nu eigenlijk het meest legendarische alienverhaal aller tijden? Is het de bizarre ontmoeting van Antônio Vilas-Boas, die niet alleen een buitenaards wezen zag, maar het ook met al zijn zintuigen ervoer? Of is het toch het grotere mysterie van de piramides: gigantische bouwwerken waarvan we nog steeds niet precies begrijpen hoe ze ooit konden ontstaan? En dan is er nog Stijn van Vliet, die naar eigen zeggen een bovennatuurlijke ervaring had in Chersonissos. Dat belooft wat! Geproduceerd door Dag en Nacht:Hosts: Bram Krikke & Stijn van VlietRedactie & Productie: Steven Driehuis, Eva EssersEdit: Stijn van KuilenburgSpeciale S/O: Cato de Vries Eindredactie: Jan BavinckSee omnystudio.com/listener for privacy information.

De Nummer 1 Aller Tijden

Een fonkelnieuw seizoen staat voor de deur! We storten ons opnieuw in de strijd: wie brengt dit keer het verhaal mee van de nummer één psychopaat aller tijden? Is het de Duitse man die ooit werd gezien als een weerwolf? Of toch de ultieme mensenhater, wiens levensmissie het was om de volledige mensheid uit te schakelen? Ondertussen herkennen Bram en Stijn soms ook wat psychopatische trekjes bij elkaar , vooral wanneer het aankomt op het afdwingen van deals tijdens het kopen van jeans. En wat heeft de jury eigenlijk met schimmelnagels te maken? Luister het alle seizoenen via podimo.nl/bramenstijn Geproduceerd door Dag en Nacht Media Hosts: Bram Krikke & Stijn van Vliet Redactie & Productie: Steven Driehuis, Eva Essers Edit: Eva Essers Speciale S/O: Cato de Vries Eindredactie: Jan BavinckSee omnystudio.com/listener for privacy information.

Tech Update | BNR
EufyCam S4 | Schaal van Hebben | beveiligingscamera die alles vastlegt, maar hoe zit het met privacy?

Tech Update | BNR

Play Episode Listen Later Nov 21, 2025 8:01


De nieuwe beveiligingscamera van het Chinese merk Eufy, onderdeel van Anker, is een bijzonder uitgebreid systeem. Met zowel een wijdhoek-camera als PTZ-camera met 8x zoom kan de camera elke beweging vastleggen. Met AI en gezichtsherkenning worden zowel vreemden als dieren herkend. Maar wat lever je in qua privacy? Dit keer testte niet Stijn, maar BNR-collega Jorik Simonides de EufyCam S4 in zijn tuin. Met een hoofdrol voor zijn kat. Wat zijn conclusie is hoor je in deze uitzending van de Tech Update.See omnystudio.com/listener for privacy information.

GeopolitiekNu Verkiezingsjaar 2024
102. Palantir: ''Het Westen is superieur en moet altijd winnen'' met Stijn Bronzwaer (NRC)

GeopolitiekNu Verkiezingsjaar 2024

Play Episode Listen Later Nov 19, 2025 46:08


''Databedrijf Palantir is een van de meest invloedrijke, geheimzinnige en controversiële bedrijven ter wereld'', zo stelt Stijn Bronzwaer in NRC op 10 oktober 2025*. Als één van de weinige journalisten kreeg hij toegang tot het kantoor in Londen. De perfecte aanleiding om hem uit te nodigen voor een gesprek over dit geheimzinnige doch invloedrijke bedrijf: wat drijft Palantir? Waarom opent het juist nu de deuren voor journalisten? Wat moet Europa aan met dit bedrijf? Palantir laat zich graag voorstaan op zijn filosofie: de wereld is - naar analogie van Lord of the Rings - als een gevecht tussen het 'goede' en het 'kwade' en met behulp van AI en technologie wil Palantir dit gevecht winnen voor het Westen. Lord of Rings termen zullen je om de oren schieten in deze aflevering. Blijkbaar verbindt dit mede-oprichter en Trump-supporter van het eerste uur, Peter Thiel, en CEO en Democraat, Alex Karp. Aan bod kwamen onder andere:

De Nummer 1 Aller Tijden

Een fonkelnieuw seizoen staat voor de deur! We storten ons opnieuw in de strijd: wie brengt dit keer het verhaal mee van de nummer één psychopaat aller tijden? Is het de Duitse man die ooit werd gezien als een weerwolf? Of toch de ultieme mensenhater, wiens levensmissie het was om de volledige mensheid uit te schakelen? Ondertussen herkennen Bram en Stijn soms ook wat psychopatische trekjes bij elkaar , vooral wanneer het aankomt op het afdwingen van deals tijdens het kopen van jeans. En wat heeft de jury eigenlijk met schimmelnagels te maken? Luister het alle seizoenen via podimo.nl/bramenstijn Geproduceerd door Dag en Nacht Media Hosts: Bram Krikke & Stijn van Vliet Redactie & Productie: Steven Driehuis, Eva Essers Edit: Eva Essers Speciale S/O: Cato de Vries Eindredactie: Jan BavinckSee omnystudio.com/listener for privacy information.

The Mic High Club Luchtvaart Podcast
#349 De KLM mist O'Leary Lasange!

The Mic High Club Luchtvaart Podcast

Play Episode Listen Later Nov 18, 2025 45:37


Episode 349! Brandbom in de tuin van VVD-er die tegen lawaai is van Rotterdam The Hague Airport. Belgisch regeringsvliegtuig met panne op Sint Maarten. Stijn de Vreede en Paul Peeters van de Politieke Popcorncast zijn te gast in de studio, sitting in for Philip Dröge. Het gaat natuurlijk over luchtvaart maar ook de Nederlandse politiek passeert de revue. De Schoof-coin: Paul vertelt interessante verhalen uit het nieuwe boek over de premier. Amerikanen zijn gek op Nederlandse Chinooks. De enorme heli was ook te zien in het Sinterklaasjournaal. Muzikaal onthaal: Menno luistert naar het Orkest van de KluRu. Stijn prijst de O'Leary lasagne, genoemd naar de CEO van Ryanair. Opvallend: de Ryanair crew moet veel harder werken dan de stewardessen van KLM. Mark Rutte gespot in zijn oude Saab. Philip is jarig en krijgt een cadeau van Qantas. Een vette Nadas Nadas mix featuring Dilan, afkomstig van de draaitafel van onze resident DJ, the one and only DJ Turbulence. En nog veel meer. (00:00) Nadas Nadas Lowkey Popcorn Mix featuring Dilan - DJ Turbulence (00:49) Intro (01:22) Brandbom bij VVD-er die strijdt tegen vliegtuiglawaai (04:33) Idee: Moerdijk Airport (06:29) Sander Schimmelpennick en lawaai (05:45) Leader (05:58) Belgisch regeringsvliegtuig strandt op Sint Maarten (08:11) Rutte op pad met oude Saab (08:24) Paul in The New York Times (09:44) Rutte nog steeds leraar op vrijdag (12:00) Throwback: nep-kaping op Schiphol (13:43) Paul dist embleem van Belgische defensie (14:17) Problemen bij Luchtvaartnieuws-podcast (15:41) Ryanair crew moet harder rennen dan KLM (21:39) Toch maar weer Transavia (22:54) Helicopter-nieuws: Airwolf (24:03) Amerikanen gek op Nederlandse Chinooks (25:35) Chinook in Sinterklaasjournaal (26:09) Oproep: Chinooks voor Rijkswaterstaat! (26:34) Nieuw kabinet en de luchtvaart (27:09) Schoof-story: zoektocht naar premier (28:17) Schoof-story: ontmoeting met Biden (28:49) Paffer des Vaderlands (30:02) KluRu moet Lelystad Airport kopen (32:02) Sint op Seppe (33:19) KLuru-orkest toetert erop los (35:26) Tip van de FBI: de Schoof Coin (37:00) Barack Obama vliegt met veteranen (38:54) Schoof gek op helikopters (39:43) Philip vliegt met Qantas en krijgt cadeau (41:04) Paul start de eindleader (41:50) ASMR-gefluister: Corendon doet het ook (42:53) Advocaat mist vliegtuig (44:10) Throwback: handige tweet van Jeanine Hennis (44:34) Nieuwe naam Corendon als Advocaat naar WK mag (45:12) 1812 Overture. Muziek: Lowkey - Scilo. Tips en commentaar stuur je naar info@tmhc.nl The Mic High Club Luchtvaart Podcast wordt geproduceerd door Creative Sandbox van Menno Swart.

De Interieur Club Podcast
S5E12: Zo zet je AI nu al in als interieurprofessional met AI expert Stijn Käller

De Interieur Club Podcast

Play Episode Listen Later Nov 17, 2025 31:15


AI is niet langer iets vaags op de achtergrond. In deze aflevering laten we zien hoe je als interieurontwerper, stylist of architect vandaag al tijd kunt winnen, beter kunt presenteren en sneller tot sterke concepten komt.Te gast is Stijn Käller, AI expert en oprichter van stijn.ai. Daarnaast werkt hij als business consultant bij ABN AMRO, waar hij dagelijks bezig is met procesautomatisering en digitalisering.In deze aflevering hoor je:hoe generatieve AI zich de afgelopen jaren heeft ontwikkeldde vier lagen waarop je AI kunt inzetten, van simpele tools tot slimme automatiseringconcrete voorbeelden voor de interieurbranche: van moodboards en concepten tot renders en plattegrondenhoe je AI gebruikt om offertes, mails en repetitieve taken te versnellenhoe je je eigen signatuur behoudt in AI beeldenwaarom AI je werk niet overneemt, maar je wél inhaalt als je het negeertde eerste stap die je als interieurprofessional vandaag kunt zettenOver Stijn KällerAI expert en oprichter van stijn.aiBusiness consultant procesautomatisering bij ABN AMROHelpt bedrijven om AI praktisch en schaalbaar in te zetten, van contentcreatie tot bedrijfsprocessenAI workshops bij De Interieur ClubWil je zelf met AI aan de slag in je interieurbedrijf?Op onze website vind je verschillende online workshops, onder andere:Introductieworkshop AI voor interieurprofessionalsWorkshop Midjourney beeld en video genereren met AIWorkshop een eigen AI assistent bouwen voor jouw studioMeer info en data: https://www.deinterieurclub.com/interieur-ai-lab Muziek/producent: Music from #Uppbeathttps://uppbeat.io/t/hartzmann/sunnyLicense code: TUXOJDHYFVJS1TBH

Cloud Wars Live with Bob Evans
AI Agent & Copilot Podcast: Stijn Geeroms on Cegeka as Microsoft's Supply Chain Partner of the Year

Cloud Wars Live with Bob Evans

Play Episode Listen Later Nov 13, 2025 10:13


In this episode of the AI Agent & Copilot Podcast, John Siefert is joined by Stijn Geeroms, Vice President Business Solutions, Cegeka, for a conversation on Cegeka being named Microsoft's Partner of the Year for supply chain.Key TakeawaysAbout the company: Cegeka is a global IT company headquartered in Belgium. It has around 10,000 professionals across Europe and North America. Geeroms describes Cegeka as a "Microsoft-first partner," as it offers solutions for the various Microsoft solution areas. The company also specializes in a number of industries. "We're very proud to also be recognized by Microsoft on our journey," he says.Key efforts and vertical industries: Since the start, Cegeka has been focusing on manufacturing. More specifically, it has honed in on process manufacturing. When saying they "focus efforts" in a particular area, Geeroms clarifies that this refers to four layers: added capabilities, pre-configuration, understanding industries, and agents. Before the introduction of AI, Geeroms notes, "We might have said that ERP might break productivity, but it was mainly streamlining their processes and giving them insight." But now, it's bringing new opportunities for productivity with Microsoft solutions.Customer example: Cegeka recently went live with a large pharma customer. "We went live in almost nine months, which I think, for that industry, is very fast and a broad scope," Geeroms explains. It involves planning, warehousing, sales, procurement, and more. Because they focus on pre-configuration, they were able to accelerate the adoption and validation processes required for that industry. Now, Cegeka is working with that customer on implementing agents and automation to make the platform more efficient.Market demands: The rapid transformation that Cegeka was able to do with that customer demonstrates the pace of change as well as the pace of innovation that AI is bringing. "They demand from us a solution fitting to their requirements as fast as possible...Once they're on it, they're continuously thinking of improvement on optimization," he says. This is what the market is demanding. "It's no longer a one-shot; it's like a life method." Visit Cloud Wars for more.

Een Uur Cultuur
#394 - Stijn de Vries (journalist, schrijver en fotograaf) (S03)

Een Uur Cultuur

Play Episode Listen Later Nov 9, 2025 53:15


In deze aflevering ontvangt Nathan de Vries journalist, schrijver en fotograaf Stijn de Vries (https://www.instagram.com/stijndevriesss/). Stijn zijn nieuwste boek Hustle (https://www.singeluitgeverijen.nl/nijgh-van-ditmar/boek/hustle/) komt bijna uit. Hij deelt zijn cultuurtips met Nathan en de luisteraar. De tips van Stijn: Boek: Hustle (https://www.singeluitgeverijen.nl/nijgh-van-ditmar/boek/hustle/), Op aarde schitteren we even (https://www.rainbow.nl/boek/2570/ocean-vuong-op-aarde-schitteren-we-even.html) Podcast: VSR (https://dagennacht.nl/podcast/schaamteloos-randstedelijk/), Lang verhaal Kort (https://npo.nl/luister/podcasts/644-lang-verhaal-kort) Theater: Weg met Eddy Bellegueele (https://ita.nl/nl/voorstellingen/weg-met-eddy-bellegueule/3886968/), Girls & Boys (https://www.oostpool.nl/voorstellingen/girls-boys/) Musical: Tarzan (https://www.stage-entertainment.nl/archief-tarzan-2007), Moulin Rouge (https://www.instagram.com/moulinrougemusical_nl/) Cabaret: Brigitte Kaandorp (https://www.brigittekaandorp.nl), Chelsea Handler (https://www.imdb.com/name/nm1314546/) Tentoonstelling: Erwin Olaf (https://www.stedelijk.nl/en/exhibitions/erwin-olaf-en) Museum: Huis Marseille (https://huismarseille.nl) Openbare kunst: Moments Contained (https://www.sculptureinternationalrotterdam.nl/collectie/moments-contained/) Muziek: Fleetwood Mac (https://open.spotify.com/artist/08GQAI4eElDnROBrJRGE0X?si=HoW9qIdaT5iybKtMkwsKew), Kendrick Lamar (https://open.spotify.com/artist/2YZyLoL8N0Wb9xBt1NhZWg?si=RXvmuZ8jTqaHMYPNv5-bOQ) Festival: Lowlands (https://lowlands.nl) Nu in de bioscoop: One Battle After Another (https://www.imdb.com/title/tt30144839/) Film op streaming: Bridesmaids (https://www.imdb.com/title/tt1478338/), Trainspotting (https://www.imdb.com/title/tt0117951/fullcredits/) Serie: Adolesence (https://www.imdb.com/title/tt31806037/), Homeland (https://www.imdb.com/title/tt31806037/) Documentaire: Het zaad van Karbaat (https://www.npodoc.nl/documentaires/2021/03/het-zaad-van-karbaat.html) Club/uitgaansavond: Acme (https://www.acmenyc.com) Kindercultuur: De prinsenjurk en de gouden knoop (https://www.dookvandijck.nl) Andere culturele favoriet: Bugonia (https://www.imdb.com/title/tt12300742/) Heb je cultuurtips die we niet mogen missen? Mail de redactie: eenuurcultuur@vpro.nl

Forbidden Knowledge News
Navigating Spiritual Psychosis, Crumbling Narratives, From Aliens to the Rapture | Stijn

Forbidden Knowledge News

Play Episode Listen Later Nov 5, 2025 60:50


Stijn's website https://www.greyhornpagans.com/Forbidden Knowledge Network https://forbiddenknowledge.news/ FKN Link Treehttps://linktr.ee/FKNlinksWe are back on YouTube! https://youtube.com/@forbiddenknowledgenews?si=XQhXCjteMKYNUJSjBackup channelhttps://youtube.com/@fknshow1?si=tIoIjpUGeSoRNaEsDoors of Perception is available now on Amazon Prime!https://watch.amazon.com/detail?gti=amzn1.dv.gti.8a60e6c7-678d-4502-b335-adfbb30697b8&ref_=atv_lp_share_mv&r=webDoors of Perception official trailerhttps://youtu.be/F-VJ01kMSII?si=Ee6xwtUONA18HNLZPick up Independent Media Token herehttps://www.independentmediatoken.com/Be prepared for any emergency with Prep Starts Now!https://prepstartsnow.com/discount/FKNStart your microdosing journey with BrainsupremeGet 15% off your order here!!https://brainsupreme.co/FKN15Book a free consultation with Jennifer Halcame Emailjenniferhalcame@gmail.comFacebook pagehttps://www.facebook.com/profile.php?id=61561665957079&mibextid=ZbWKwLWatch The Forbidden Documentary: Occult Louisiana on Tubi: https://link.tubi.tv/pGXW6chxCJbC60 PurplePowerhttps://go.shopc60.com/FORBIDDEN10/or use coupon code knowledge10Make a Donation to Forbidden Knowledge News https://www.paypal.me/forbiddenknowledgenehttps://buymeacoffee.com/forbiddenJohnny Larson's artworkhttps://www.patreon.com/JohnnyLarsonSign up on Rokfin!https://rokfin.com/fknplusPodcastshttps://www.spreaker.com/show/forbiddenAvailable on all platforms Support FKN on Spreaker https://spreaker.page.link/KoPgfbEq8kcsR5oj9FKN ON Rumblehttps://rumble.com/c/FKNpGet Cory Hughes books!Lee Harvey Oswald In Black and White https://www.amazon.com/dp/B0FJ2PQJRMA Warning From History Audio bookhttps://buymeacoffee.com/jfkbook/e/392579https://www.buymeacoffee.com/jfkbookhttps://www.amazon.com/Warning-History-Cory-Hughes/dp/B0CL14VQY6/ref=mp_s_a_1_1?crid=72HEFZQA7TAP&keywords=a+warning+from+history+cory+hughes&qid=1698861279&sprefix=a+warning+fro%2Caps%2C121&sr=8-1https://coryhughes.org/Become Self-Sufficient With A Food Forest!!https://foodforestabundance.com/get-started/?ref=CHRISTOPHERMATHUse coupon code: FORBIDDEN for discountsOur Facebook pageshttps://www.facebook.com/forbiddenknowledgenewsconspiracy/https://www.facebook.com/FKNNetwork/Instagram @forbiddenknowledgenews1@forbiddenknowledgenetworkXhttps://x.com/ForbiddenKnow10?t=uO5AqEtDuHdF9fXYtCUtfw&s=09Email meforbiddenknowledgenews@gmail.comsome music thanks to:https://www.bensound.com/ULFAPO3OJSCGN8LDDGLBEYNSIXA6EMZJ5FUXWYNC6WJNJKRS8DH27IXE3D73E97DBecome a supporter of this podcast: https://www.spreaker.com/podcast/forbidden-knowledge-news--3589233/support.

B2B SaaS Marketing Snacks
92 - Is getting an MBA worth it in 2025?

B2B SaaS Marketing Snacks

Play Episode Listen Later Oct 29, 2025 15:22


Is an MBA still worth it for marketers in 2025, or should you learn by shipping work in public?Schools still broaden your network and expose you to many disciplines. The catch is that the tactical skills age fast, and AI is eating a lot of the output that used to signal competence. On the job, you can publish, get feedback, and adjust in real time.In this episode of B2B SaaS Marketing Snacks, host Brian Graf and Kalungi founder Stijn Hendrikse compare a traditional MBA path with “ship-every-day” alternatives like the altMBA, and what that means now that AI is everywhere. They share where formal study helps, where it falls short, and how to build your own playbook with T2D3.You'll hear a practical way to decide: school, work, or both. And how to stack real skills that compound for years, not months. The format follows our podcast intro template to keep things crisp and useful.Critical topics in this episodeWhy AI changes what “communication” meansWhere MBAs help, and where they don'tHow to learn by shipping, every dayHow to run real primary researchInvestor and hiring views on MBAs nowA T2D3 path to specialize with focusBy the end, you'll know when to pick school, when to learn on the job, and how to design a focused, personal “mini-MBA” that actually moves your career forward. Resources shared in this episode:Top 7 quick SaaS marketing certification coursesTop strategic B2B SaaS marketing certification courses for executivesThe New Divide: Syntropy Creators vs. Entropy Processors T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Alicante
#216 - Wat moet ik allemaal weten als ik vandaag ga stemmen? (S07)

Alicante

Play Episode Listen Later Oct 29, 2025 7:35


Vandaag mag jij stemmen voor de Tweede Kamerverkiezingen!En dat betekent: met je stempas naar het stembureau en met het rode potlood je stembiljet invullen. Maar hoeveel verschil maakt één stem nou? Waarom stemmen we niet online? En wie bepaalt eigenlijk de volgorde op het stembiljet? Je hoort het in deze bliksemsnelle Alledaagse Vragen-ronde van Marre Raymakers van Stem Jong en Stijn, beleidsmedewerker verkiezingen bij het Ministerie van Binnenlandse Zaken en Koninkrijksrelaties.

The Midnight Project Techno Music
Stijn Vandensande at The Midnight Project

The Midnight Project Techno Music

Play Episode Listen Later Oct 25, 2025 58:03


Hey Midnighters,This week, The Midnight Project goes deeper with a special ADE edition guest mix by Stijn Vandensande, exclusively on DI.FM and podcasting platforms.For this one, Stijn delivered a tightly crafted 60-minute journey filled with unreleased material, personal edits, and raw, rolling techno straight from his own studio and label. From the first drop, it's clear you're in the hands of a producer who knows exactly how to control the room, tension, groove, and release in perfect balance.Expect hypnotic rhythms, deep layers, and that unmistakable underground pulse that's made Stijn one of the rising names to watch during Amsterdam Dance Event. It's a true statement mix, made for long nights, early mornings, and everything in between.Whether you're catching it on the move or locked in with your headphones, this is one you'll want to play loud.

Het Uur
Politicoloog Simon van Teutem: 'Echte liberalen hebben niks bij de VVD te zoeken' | Het Uur

Het Uur

Play Episode Listen Later Oct 24, 2025 61:24


Hij groeide op als links kind op een rechtse school met vrienden uit VVD-gezinnen. „Bij het corps was ik de enige van de 150 die links van D66 stemde.” Zijn beste vriend Stijn, een mkb'er, stemt VVD. „Omdat dat zogenaamd de partij is van de hardwerkende Nederlander,” zegt Simon van Teutem. „Maar dat is onzin. Ik wilde de VVD ontmaskeren.” Volgens hem gebruikt de VVD liberale taal, maar ondermijnt ze het liberalisme van binnenuit. „Ze zeggen: ik sta aan jouw kant. Maar wiens kant? De vrijheid van de een betekent vaak de onvrijheid van de ander.”Volgens Van Teutem is liberalisme geen vastomlijnd begrip, maar „een strijd, is een levend idee dat zichzelf steeds weer opnieuw uitvindt. Wat ik heb proberen te doen is zeggen: dit is liberalisme voor mij. En dat is mijn inbreng voor het debat over wat het liberalisme zou moeten zijn.” Zijn versie draait om waarheid, vooruitgang, optimisme voor de toekomst, bescherming van minderheden en het idee dat hard werken moet lonen. Zijn frustratie is: „De VVD claimt die waarden, maar maakt ze niet waar."Heeft u vragen, suggesties of ideeën over onze journalistiek? Mail dan naar podcast@nrc.nl.Presentatie: Pieter van der WielenRedactie en productie: Merel van Waalwijk van DoornMixage: AudiochefMuziek: Rufus van BaardwijkFoto: NRCHet interview is ook op YouTube te bekijken.Zie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

SBS French - SBS en français
Archives : 2009 - Stijn Coninx - Réalisateur du film Sœur Sourire avec Cécile de France

SBS French - SBS en français

Play Episode Listen Later Oct 23, 2025 27:41


En 2010, Stijn Coninx révèle les tourments et la quête de liberté de Sœur Sourire dans un portrait poignant d'une icône des années 60 dans son film avec Cécile de France

The Forgotten Football Podcast
93. Displaying Fan Identities

The Forgotten Football Podcast

Play Episode Listen Later Oct 20, 2025 46:01


We're joined by Stijn van Gerrevink, a recent MA graduate who's research centres around museums, football kits and displaying fan identity.We cover themes like club sanctioned heritage v fan-led heritage, who the true owners of supporter identity are and how they can promote it more, and the different ways that we, as football fans, show our identities on the terraces.About UsWebsitefootballheritage.co.ukEmailhello@footballheritage.co.ukX@_footyheritageBlueSky@footballheritage.bsky.socialInstagram@_footyheritageYouTube@FootballHeritageFHAbout Our GuestStijn van Gerrevinkhttps://www.linkedin.com/in/stijn-van-gerrevink-a34a66151/

Bart Moeyaert
Kus me & Wespennest

Bart Moeyaert

Play Episode Listen Later Oct 17, 2025 1:40


Voor de luistereditie (uitgeverij Rubinstein) van de boeken Kus me en Wespennest componeerde Stijn in 2012 deze intro — die de toon van de boeken vat.Laat je weten wat je vindt?

FACETS Techno Podcast
FACETS Podcast #115: Stijn Vanmarsenille

FACETS Techno Podcast

Play Episode Listen Later Oct 11, 2025 84:53


Stijn Vanmarsenille is an electronic music producer from Ghent, Belgium. He has a 15-year professional experience as a guitar/keyboard player and singer in many heavy and psychedelic rock bands. The pandemic pushed him gently in the direction of his old but not forgotten love: techno and experimental electronic music. After a 2-year drawback in his home studio, he started releasing on established labels Fautsection, Devotion Records and Diffuse Reality. A release which displays the more experimental side of his music is scheduled for spring 2026. -- FACETS Podcast Episode 115: Stijn Vanmarsenille SC: https://soundcloud.com/stijnvanmarsenille IG: https://www.instagram.com/stijnvanmarsenille

B2B SaaS Marketing Snacks
91 - Shipping quickly: The tension between entropy and speed

B2B SaaS Marketing Snacks

Play Episode Listen Later Oct 7, 2025 26:50


Is moving fast the antidote to marketing entropy?AI gives you volume and speed, then drowns you in noise. Great ideas get sanded down by feedback loops, testing for testing's sake, and a few too many opinions. Momentum fades, quality slips, and the window closes. The fix is not more polish. It is shipping sooner. In Episode 91 of B2B SaaS Marketing Snacks, host Brian Graf and Kalungi founder Stijn Hendrikse unpack why speed protects signal, what “ship” means in SaaS today, and how the 72-hour rule forces scope that actually gets done. You'll hear how to gather real signal first, then publish fast enough to avoid dilution and keep learning tight. You'll leave with a simple cadence you can run next week: slow down to find signal, cut the work to what fits in 72 hours, ship, invite reactions, repeat. It is not fancy. It works. Critical topics in this episodeSpeed vs dilution, why waiting multiplies noise. The 72-hour rule, cut scope and keep momentum. What “shipping” means now, MVPs and tight learning loops. Find signal first, then push hard on execution. Hiring in the AI era, T-shaped teams and investigative writers. A quick note on Kalungi.ai and applying this at early stage. By the end, you'll see speed as a safeguard for signal, not a shortcut. And you'll know how to use it without losing quality.Resources shared in this episode:3 traits of an effective marketing leaderThe 4 SaaS Marketing Leadership Maturity Stages ExplainedLooking for a Startup Marketing Agency? Here's What Every B2B SaaS Founder Needs to Know T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.Listen to more episodesHead back to the B2B SaaS Marketing Snacks home page for more.

Throne Room Radio
Enrico Sangiuliano - Symbiosis (Stijn Vandensande Unofficial Remix)

Throne Room Radio

Play Episode Listen Later Oct 6, 2025 7:18


DOWNLOAD FOR FREE: https://hypeddit.com/stijnvandensande/enricosangiulianosymbiosisstijnvandensanderemix

Onbespreekbaar
Stijn Vanheule: Hoe psychoses ons helpen om de geestelijke gezondheidszorg te herdenken

Onbespreekbaar

Play Episode Listen Later Sep 29, 2025 47:15


Wat als psychoses ons niet alleen iets vertellen over het individu, maar ook over hoe onze samenleving omgaat met geestelijke gezondheid? In deze aflevering gaan we in gesprek met Prof. Stijn Vanheule, hoogleraar klinische psychologie aan de UGent en bezieler van een vernieuwende blauwdruk voor de geestelijke gezondheidszorg van de toekomst. Vanheule vertrekt vanuit de meest radicale vormen van ontwrichting, psychoses, om te pleiten voor een systeem dat niet enkel focust op symptoombestrijding, maar op echte verbinding. Een geestelijke gezondheidszorg waar de mens primeert boven het protocol, en waar ook het systeem rond de patiënt, familie, context, omgeving, gehoord wordt. We spreken over: – de schrijnende blinde vlekken in het huidige zorgmodel – hoe families vaak vergeten worden voor, tijdens én na een GGZ-traject – waarom we moeten durven denken voorbij diagnoses – en hoe we kunnen bouwen aan een menselijker mentaal zorgsysteem met ruimte voor luisteren, context en samenwerking. Met krachtige verhalen uit de praktijk laat Stijn zien wat er vandaag misloopt, én hoe het anders kan. Een aflevering voor zorgverleners, beleidsmakers, naasten, ervaringsdeskundigen, en iedereen die gelooft dat zorg altijd vertrekt vanuit menselijkheid. Deze podcast kwam tot stand in samenwerking het met het PSYNC-consortium ‘Samen-Werken voor Mentale Gezondheid' en met steun van het UGent maatschappelijk valorisatiefonds. Om meer te weten over de activiteiten die PSYNC organiseert, kan je je inschrijven op de nieuwsbrief via https://www.ugent.be/psync/nl

Kunststof
Jongstof: Pip Lieke Lucas, theatermaker, actrice en zangeres

Kunststof

Play Episode Listen Later Sep 19, 2025 29:56


Pip Lieke Lucas (28) is theatermaker, actrice en zangeres. In 2020 studeerde ze af aan de Academie voor Theater en Dans in Amsterdam en maakte datzelfde jaar haar acteerdebuut in de AVROTROS-serie Vakkenvullers. Sinds december 2024 vertolkt Lucas de hoofdrol van Britt Ottink in de dramaserie Woeste grond. Dit jaar is haar debuutsingle Als Het Donker Wordt uitgekomen, een strijdbaar popliedje dat tevens de soundtrack is van de campagne Wij Eisen De Nacht Op. presentator: Stijn de Vries

De Stijn, Tobi en Jeppe Show
Eilanden, Zwitsers zakmes en Johan Derksen

De Stijn, Tobi en Jeppe Show

Play Episode Listen Later Sep 5, 2025 31:54


Bij hoge uitzondering kan je deze aflevering van De Stijn, Tobi en Jeppe Show overal luisteren. Meer luisteren en zien? Ga naar podimo.nl/Stijn en probeer 30 dagen gratis! We steken deze week de voetjes in het zand want we hebben het over: Eilanden! Tobias licht een tipje van de sluier op over zijn Expeditie-avontuur inclusief de minder glamoureuze toiletmomenten. Stijn neemt de jongens daarnaast mee langs eilanden waar je nachtmerries van krijgt en laat ze kiezen waar ze zouden moeten overleven. Ohja, en hij vond het een goed idee om tijdens de opnames een boom om te zagen. Jeppe zoekt de diepte op en vraagt wat zij zouden meenemen als ze maar één ding mochten kiezen: praktische troost of spirituele verlichting? En alsof dat nog niet genoeg is, maakt Tobi verse bananenbenjees, rechtstreeks uit de frituur. Was dat stiekem zijn geheime wapen tijdens Expeditie? Uiteraard ontbreekt ook deze week het Geile Geheimpje niet.. iets met waterschade aan je telefoon. Kortom: Genoeg te bespreken, let’s go!!See omnystudio.com/listener for privacy information.

The Astral Hour
Stijn Fawkes: Tartaria, Mudfloods, and the Revival of Pagan Tradition

The Astral Hour

Play Episode Listen Later Sep 2, 2025 79:50


Episode 97 features a conversation with Stijn Fawkes, a Dutch-born Germanic pagan, leader of the Tribe of the Greyhorn Pagans, and host of the Greyhorn Pagans Podcast. Stijn brings his passion for European pagan traditions, alternative history, and the power of story in shaping our collective consciousness.At the heart of our conversation is the great question of Tartaria. Was there truly a lost civilization whose memory has been buried through mudfloods, timeline deceptions, and the rewriting of history? Together we examine how the World's Fairs, ancient myths, and suppressed knowledge may point toward a deeper mystery about humanity's past.From Arthurian legends and tribal traditions to crop circles, cymatics, and the wisdom of the old gods, this dialogue is a journey into both the seen and unseen forces that shape our world. Stijn shares insights on community resilience, pagan revival, and the role of story in reclaiming our connection to the sacred.Connect with Stijn and the Greyhorn Pagans: greyhornpagans.comhttps://t.me/greyhornpagans https://www.instagram.com/greyhornpaganshttps://x.com/GreyhornPodcastGreyhorn Pagans podcast:https://open.spreaker.com/KBNzA3KFnoiHMFaQ7 https://youtube.com/@stijnfawkes 

Bureau Buitenland
Wordt corruptie Orbáns ondergang? & Hoe Reform UK het Britse immigratiedebat bepaalt

Bureau Buitenland

Play Episode Listen Later Aug 28, 2025 24:15


In Hongarije groeit de verontwaardiging over het landgoed van Viktor Orbán. Een parlementslid is naar binnen geglipt en laat met video's zien dat het luxer is dan de premier zelf doet voorkomen. Beschuldigingen van corruptie vinden steeds meer weerklank, met als gevolg dat Orbán al een paar maanden niet meer bovenaan in de peilingen staat. Wat de politieke implicaties zijn van de onthulling vertelt NRC-correspondent Mark Middel. (09:06) Hoe Reform UK het Britse immigratiedebat bepaalt Operation Restoring Justice, zo noemt de radicaal-rechtse partij Reform UK haar plannen om alle asielzoekers te deporteren. Voorman Nigel Farage presenteerde zijn ideeën deze week in een onrustige tijd voor het VK: door het hele land waren protesten bij hotels die asielzoekers huisvesten. Profiteert Reform UK van de hoogoplopende gemoederen? En welk antwoord heeft de regerende Labourpartij onder premier Keir Starmer op dit alles? Te gast is Stijn van Kessel, politicoloog verbonden aan de Queen Mary universiteit in Londen. Presentatie: Sophie Derkzen

B2B SaaS Marketing Snacks
90 - Syntropy: Marketing's new mandate in the age of AI

B2B SaaS Marketing Snacks

Play Episode Listen Later Aug 25, 2025 45:35


Is AI making your marketing sharper—or just noisier?AI has supercharged how fast we can create. Blogs, campaigns, designs—what once took weeks now takes hours. But speed comes with a catch. When everything is generated faster and in higher volume, clarity often gets lost. Signal turns into noise. The real message gets buried.In Episode 89 of B2B SaaS Marketing Snacks, host Brian Graf and Kalungi founder Stijn Hendrikse break down a key idea from Stijn's new book Syntropy: why AI accelerates entropy in marketing, and how modern teams can counteract it by becoming creators of syntropy—clarity, meaning, and signal that cuts through.You'll hear what this shift means for marketers at every level, and why the skills that matter most today aren't technical execution, but judgment, storytelling, and the ability to translate raw data into insight.Critical topics in this episodeEntropy vs Syntropy: Why AI often multiplies noise instead of clarity, and what marketers can do about it.The new marketing roles: From the Syntropic Sculptor (designer) to the Syntropic Scribe (writer), and why their value now lies beyond rule-following.The STOP method: A practical way to standardize, templatize, optimize, and productize marketing work.The future CMO: Why the “Syntropy Navigator” becomes the most important role in an AI-enabled marketing team.Career resilience: How marketers can stay relevant by doubling down on the human skills AI can't replace.By the end, you'll have a sharper lens on AI's role in marketing: a powerful accelerator, but one that needs human judgment to stay on course.Resources shared in this episode:3 traits of an effective marketing leaderThe 4 SaaS Marketing Leadership Maturity Stages ExplainedLooking for a Startup Marketing Agency? Here's What Every B2B SaaS Founder Needs to Know T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.Listen to more episodesHead back to the B2B SaaS Marketing Snacks home page for more.

Kitesurf365 | a podcast for kitesurfers
Stijn Mul | Episode # 403

Kitesurf365 | a podcast for kitesurfers

Play Episode Listen Later Aug 25, 2025 27:01


  On today's podcast, I'm joined by Sijn Mul. Stino has been amazing in fantastic form and has recently joined Harlem Kiteboarding. This has been one of the major signings of the year, and he is a significant addition to the Harlem team.   WOO Sports:   https://www.woosports.com/en   Support the show:   http://portraitkite.com   https://www.fantasykite.com   Contact me:   adrian@portraitkite.com   Follow me:   http://www.kitesurf365.com   https://www.instagram.com/kitesurf365/

B2B SaaS Marketing Snacks
89 - Is founder-led GTM a strength or a risk for SaaS investors

B2B SaaS Marketing Snacks

Play Episode Listen Later Aug 18, 2025 32:37


Is founder-led growth helping or holding you back?Early wins often come straight from the founder's voice. Nobody knows the problem better, or tells the story with more passion. That credibility is what gets the first customers to sign, keeps them close, and often carries a young company through its earliest deals. But founder-led growth has limits. Time runs out. Markets expand. What worked at $1M ARR may stall out at $15M.In Episode 89 of B2B SaaS Marketing Snacks, host Brian Graf and Kalungi founder Stijn Hendrikse unpack both sides of founder-led growth: why it's such a powerful accelerator in the beginning, and why it can quietly become a ceiling if companies don't evolve.You'll hear how to recognize the signs that your business is over-reliant on the founder, and what founders, teams, and investors can do to keep growth compounding even as the company matures.Critical topics in this episodeWhy founder-led growth works: The credibility, subject matter expertise, and customer intimacy that early adopters can't resist.Where it breaks: The hidden ceiling that appears when everything still flows through the founder.Transition challenges: Letting go of sales, messaging, and culture without losing the magic.Investor view: How search funds and acquirers spot businesses that need to move past the founder model.The Kalungi story: What happened when Stijn stepped away, and how Brian navigated the shift to a broader team-led approach.Amplifying the founder's voice: Ways to scale thought leadership without burning out the founder.By the end, you'll see founder-led growth for what it is: a launchpad, not a permanent operating model. And you'll walk away with sharper instincts for when to double down on the founder's voice—and when it's time to build beyond it. B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:BSMS 77 - Leveling up your go to marketThe 4 SaaS Marketing Leadership Maturity Stages ExplainedLooking for a Startup Marketing Agency? Here's What Every B2B SaaS Founder Needs to Know T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Kunststof
Jongstof: Stefania, zangeres en actrice

Kunststof

Play Episode Listen Later Aug 6, 2025 24:44


Stefania Liberakakis (22), beter bekend als Stefania, is een Grieks-Nederlandse zangeres en actrice. Op haar achtste deed ze al mee aan The Voice Kids, zonder enige zangervaring. In 2016 vertegenwoordigde ze Nederland op het Junior Eurovisiesongfestival als lid van het trio Kisses. Vijf jaar later stond ze op het grote Eurovisiepodium voor Griekenland met het nummer Last Dance, waarmee ze internationale bekendheid verwierf. Inmiddels heeft ze haar single Bliksem uitgebracht en werkt ze aan nieuwe muziek. presentator: Stijn de Vries

B2B SaaS Marketing Snacks
88 - Why founders overestimate PLG, and what VCs should check before investing

B2B SaaS Marketing Snacks

Play Episode Listen Later Aug 5, 2025 34:07


Is your product really ready to sell itself?Plenty of founders spot Slack, Loom, or Canva and claim, “We'll just go product-led.” The idea feels neat. No big sales team. Faster cycles. Viral growth. Yet Product-led Growth only works when the product already clears tough hurdles for ease, onboarding, and unmistakable value. Miss those, and momentum never starts.In Episode 88 of B2B SaaS Marketing Snacks, host Brian Graf sits down with long-time CMO Stijn Hendrikse to explore why early teams often overrate PLG—and how investors can identify the warning signs before wiring funds.You'll hear hands-on ways to test whether a product can truly pull in its own demand, along with the questions VCs should ask to be sure the numbers make sense.Critical topics in this episodeThe appeal and the reality of PLG:  Why founders romanticize the model and where hidden costs creep in.A “10×” rule for product-market fit:  Milestones that must scale from tens to thousands before PLG is viable.Metrics investors must see:  Value moments and pay–stay–refer ratios (share of users who pay, stick around, and invite others) needed when ARPU is small.Keeping costs in check:  How careless spending on ads, onboarding, or extras can turn a lean approach into a cash fire.Mixing self-serve with sales:  When a small sales touch helps—start small, then grow each account.Using new capital wisely:  Deepening the winning niche instead of chasing every shiny segment.By the end, you'll know how to vet a PLG claim—whether you're shipping code or writing checks. Get ready to rethink the checklist for PLG readiness and to ask sharper questions before betting on a self-service vision. B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:How to Assess If Your B2B SaaS Company Is Ready for Scalable GrowthBSMS 23 - Product led growth vs. sales led growthLooking for a Startup Marketing Agency? Here's What Every B2B SaaS Founder Needs to Know T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company. 

Kunststof
Jongstof: Moo$, rapper

Kunststof

Play Episode Listen Later Jul 31, 2025 25:27


Moos Langes (artiestennaam: Moo$) is een 14-jarige rapper. Zijn liefde voor muziek kreeg hij mee van zijn vader, een liefhebber van old-school hiphop en hardrock. Sinds zijn elfde schrijft hij zijn eigen teksten en maakt hij muziek. Inmiddels heeft hij samengewerkt met Nederlandse hiphopveteraan Extince en bracht hij een single uit met Willie Wartaal. Als kers op de taart stond hij in het voorprogramma van The Game, een Amerikaanse rapper. presentator: Stijn de Vries

Kunststof
Jongstof: Britt Scholte, actrice en presentatrice

Kunststof

Play Episode Listen Later Jul 29, 2025 25:23


Britt Scholte (28) is actrice en presentatrice. Als jong meisje zag ze elke stoep, elk balkon of elke verhoging als een podium voor haar zelfbedachte dansjes en toneelstukjes. De creativiteit zat er al vroeg in en begon met toneelspelen in het amateurtheater. Later speelde ze in televisieprogramma's, zoals Brugklas en Goede Tijden, Slechte Tijden, waarmee ze landelijke naamsbekendheid kreeg. Eind 2025 is ze op het podium te zien in de musical Christmas in the Air. presentator: Stijn de Vries

Reality Czars Podcast
#282 Paganism w/ Stijn from Greyhorn Pagans Podcast!

Reality Czars Podcast

Play Episode Listen Later Jul 28, 2025 106:31


Welcome back Czarists!On this episode we're joined by our friend Stijn from the Greyhorn Pagans Podcast. We get deep into pagan history, mythology, culture, and the still very vibrant Indo-European religion that shaped so much of our ancestral worldview.Stijn answers all my questions about paganism with clarity and passion — from ancient practices to modern interpretations. We explore the difference between true, rooted pagan traditions and the often misunderstood or commercialized New Age movements. If you've ever wondered what real paganism looks like in the modern world, this one's for you.  Please go show Stijn some love and support!https://www.greyhornpagans.com/ Official Site & Partners ParanoidAmerican.com – Esoteric comics, art & occult storytelling Reality Czars on Alt Media United – Discover more truth-seeking shows Support Our Projects Bigfoot Comic Kickstarter – Does Bigfoot Exist? – A 40-page comic exploring Bigfoot lore Listen & Watch Latest Episode on YouTube Linktree – All Platforms Get in Touch Email: realityczars@gmail.com Support the Show Patreon – Exclusive Content Buy Us a Coffee on Ko-Fi

Kunststof
Stijn de Vries, programmamaker en schrijver

Kunststof

Play Episode Listen Later Jul 23, 2025 51:06


In september 2024 verscheen ‘Als de zon valt', het debuut van schrijver en programmamaker Stijn de Vries. In deze intieme coming-of-age-roman volgen we Alex en Omar, twee jongens die op de middelbare school in elkaar een toevlucht vinden — terwijl ze worstelen met hun identiteit, verlangens en de buitenwereld. Het boek is geïnspireerd op De Vries' eigen ervaringen met het verbergen van zijn geaardheid, en werpt een zachte, soms rauwe blik op opgroeien, verdoven en het zoeken naar geluk. Presentatie: Jannekee Kuijper 

Tech Update | BNR
Nuki Smart Lock Pro | Schaal van Hebben | Escaperoom in de studio!

Tech Update | BNR

Play Episode Listen Later Jul 11, 2025 8:29


Weten Bas en Nina te ontsnappen uit de studio voordat het weekend begint? Dat is de vraag tijdens deze Schaal van Hebben, waarin de Nuki Smart Lock Pro besproken wordt. Het slimme slot van Oostenrijkse makelij is een mooi simplistische knop die over je huidige sleutel en slot heen gaat. Geen vervanging van de cilinder, maar werkt dat ook zoals je wil? Stijn testte het uit en bespreekt zijn ervaringen. Tegelijk moet Bas de cijfercode raden om het slot van de studiodeur te ontgrendelen. Luister naar de hele review in de deze podcast See omnystudio.com/listener for privacy information.

Venture in the South
E178 The Notable In Venture For The Past Week And Then I'll be Talking With Stijn Van de Velde, Founder And CEO of Drobot In Part 2 Of My Series On Robotics And AI

Venture in the South

Play Episode Listen Later Jul 7, 2025 42:20


S4:E178 First the notable In Venture for the past week and then Part 2 of my series on Robotics and AI. I'll be Talking With Stijn Van de Velde, Founder and CEO of Drobot, an innovative yet simple mobile Co-Bots-as-a-Service industrial solution to the Find & Fetch problem for tools, parts, inspection and more. They are leveraging existing Real-Time Locating Systems (RTLS) to on-board their Co-bots in as little as one day and using reinforcement learning to fine tune tasks and navigation. Think of them as a shop assistant that will do the walking, Finding and Fetching for a high value worker who can now spend that 25% of their time wasted on human Finding & Fetching to focus on their skilled tasks that require human effort. (recorded 6.26.25)Follow David and Paul: https://x.com/DGRollingSouth https://x.com/PalmettoAngel Connect On LinkedIn: https://www.linkedin.com/in/davidgrisell/ https://www.linkedin.com/in/paulclarkprivateequity/ We invite your feedback and suggestions at www.ventureinthesouth.com or email david@ventureinthesouth.com. Learn more about RollingSouth at rollingsouth.vc or email david@rollingsouth.vc.

Paranormal UK Radio Network
Across The Pond - Unmasking the Skies - UAPs with Mark Chistopher Lee

Paranormal UK Radio Network

Play Episode Listen Later Jul 1, 2025 58:16


Across The Pond - Unmasking the Skies - UAPs with Mark Chistopher LeeIn this gripping episode of Across The Pond, hosts Lee and Stijn welcome UK UAP expert and investigator Mark Christopher Lee for a no-holds-barred conversation about one of the world's most intriguing phenomena—unidentified aerial phenomena (UAPs).From British sightings and government disclosures to the cultural and scientific implications of the unexplainedBecome a supporter of this podcast: https://www.spreaker.com/podcast/paranormal-uk-radio-network--4541473/support.

Product-Led Podcast
How Ricardo Built a $270K MRR AI Headshot Business Part-Time

Product-Led Podcast

Play Episode Listen Later Jun 18, 2025 46:19


In this episode, Wes Bush interviews Ricardo, founder of BetterPic, about how he acquired and scaled an AI headshot company from $1.5K to $270K MRR in just 18 months - all while working part-time. Ricardo reveals his acquisition strategy, focus on fundamentals, and the three key moats that make BetterPic hard to compete with in the crowded AI photo generation market. Key Takeaways: [00:01:17] The unconventional $1 acquisition story [00:05:55] The product was "complete shit" initially - 10% refund rate vs 2% today [00:11:17] Why they invested in SEO and marketing automation early on [00:14:15] Building the foundations: marketing automation flows for 20-30 users that scale to thousands [00:16:30] Scaling AOV from $15 to $47 and how it unlocked new channels [00:21:25] How 9% conversion rates attracted top affiliates (vs industry standard 1-2%) [00:24:44] The 3 moats: 24/7 support, SEO dominance, and lowest COGS in the industry [00:27:16] Building a 50/50 marketing-tech team (unusual for most tech companies) [00:32:12] Channel breakdown: 80K from affiliates, 80K from Google Ads, plus SEO and Reddit [00:39:17] Current metrics: 7,000 monthly clients, 20 team members, 3-minute support response time [00:42:07] What he'd do differently: go all-in sooner instead of staying part-time Learn more about Ricardo: Connect with Stijn on LinkedIn

Product-Led Podcast
The T2D3 Formula: How PE-Backed Companies Actually Scale to $100M

Product-Led Podcast

Play Episode Listen Later Jun 11, 2025 51:28


After analyzing dozens of software company acquisitions and scaling teams at Microsoft, Stijn Hendrikse has identified the specific patterns that separate companies achieving explosive growth from those that plateau at $5-10M ARR. In this conversation, Wes Bush sits down with Stijn, who breaks down the T2D3 framework (Triple, Triple, Double, Double, Double) - not as a theoretical model, but as a practical roadmap he's seen work across his PE portfolio and enterprise scaling experience. This isn't about growth hacking tactics. But it's about understanding that each stage of rapid scaling requires completely different strategic muscles. The discussion reveals why most founders fail at T2D3 by trying to solve the right problems at the wrong time, how to navigate the brutal transition from startup agility to enterprise execution, and the counterintuitive reality that people - not product or market - become your primary growth constraint after $20M ARR. Key Highlights:  01:27: The T2D3 framework decoded 13:56: Why chasing new customers kills growth 17:51: The muscle-building phase that breaks most companies 24:40: The people scaling crisis 47:19: The founder bottleneck  Learn more about Stijn's work: T2D3 Book Kalungi - B2B SaaS Marketing Agency Connect with Stijn on LinkedIn

B2B SaaS Marketing Snacks
BSMS 87 - Job Descriptions in the Age of AI

B2B SaaS Marketing Snacks

Play Episode Listen Later Jun 9, 2025 22:09


AI is rewriting the rules for marketing roles—and the expectations that come with them. In episode 88 of B2B SaaS Marketing Snacks, Brian Graf and Stijn Hendrikse dig into how job descriptions, hiring, and performance standards are shifting as AI becomes a core part of every marketer's toolkit.What you'll learn:Why activity-based job descriptions are outdated, and why outcomes and ownership matter more than everThe new skills that set marketers apart—like prompt engineering, mastering AI tools, and delivering a high signal-to-noise ratio in your workHow the definition of “quality” has changed, and why B+ work is no longer enough when everyone has access to the same AI-powered shortcutsThe idea that every hire is now a “team of one” backed by powerful AI, and what that means for productivity and accountabilityHow to update your job descriptions and interviews to focus on creativity, critical thinking, and the ability to drive real business results—not just outputWhy testing, feedback, and iteration are now table stakes, and why marketers need to use their extra time for deeper work, not just more workYou'll hear practical examples for content marketing roles, tips for raising the bar on quality, and a candid look at how reputation and professional equity are evolving in the age of AI. The conversation is honest, sometimes a bit unfinished, and full of real-world perspective from two leaders who've seen the shift up close. B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:The State of B2B SaaS SEO in the Age of AI [2025]Unlocking the power of AI: Transform your content creation processHow Google's New AI Mode Is Reshaping B2B SaaS Marketing T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKS Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

B2B SaaS Marketing Snacks
86- Video in B2B SaaS marketing

B2B SaaS Marketing Snacks

Play Episode Listen Later May 20, 2025 30:32


Video isn't a flashy extra in B2B SaaS marketing anymore, it's a must-have tool that is driving serious growth and leaving old-school strategies in the dust. 95% of B2B buyers lean on video before buying, and video ads can slash CPLs by ~30%! In Episode 86 of B2B Marketing Snacks, host Brian Graf and guest CMO Julian Revorio deliver the playbook on why video is now non-negotiable in B2B SaaS today. They show you how to leverage both short and long-form videos to engage more buyers and drive conversions.What You'll Learn:Why video content has become non-negotiable for B2B SaaS marketing success.How to mix short, snackable clips with longer videos for maximum impact at every stage of the funnel.The kind of ROI you can expect from video (like cutting cost-per-lead).Cool new tools & hacks that make pumping out video content a breeze.Now is the perfect time to jump in, with new AI tools making video creation easier (and cheaper) than ever. Video grabs attention and builds trust like nothing else—especially now that buyers are practically glued to short-form videos on Facebook, LinkedIn, and beyond. Don't miss out! If leveling up your marketing with video sounds good, you can't afford to skip this episode—it might just give you that unfair advantage.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:Create amazing video testimonials for your SaaS company on a budget5 tips to make your SaaS company video popBest video ever on building momentum T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company. 

Welcome To The AA
WTTAA #344 - Natalia & Stijn Van de Voorde ( Live in Leuven )

Welcome To The AA

Play Episode Listen Later May 11, 2025 144:53


Onze 2de show van de Parking Tour bracht ons naar een uitverkocht Depot in het prachtige Leuven. Radiomaker Stijn Van de Voorde kwam is een van onze favoriete gasten ook al beseft hij dat zelf niet, denken we en we waren erg blij dat hij zijn Video Killed The Videostar theatershow kwam voorstellen. Een show waarin hij op hilarische wijze de geschiedenis van de videoclip fileert. Afsluiten werd er gedaan met de enige echte Natalia; zonder twijfel één van de meest charismatische zangeressen die er in ons land rondlopen. Het verhaal van Natalia Druyts mocht dan wel bekend zijn, toch blij dat we in deze live ook een andere en gevoelige kant hebben mogen zien. En die verhalen over Lionel Ritchie vergeten we nooit meer. Een heel fijne avond dus met 2 heel straffe mensen. EnjoyZie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

Hospitality Daily Podcast
Discover Some of the World's Most Inspiring Hotels with Design Hotels' Stijn Oyen

Hospitality Daily Podcast

Play Episode Listen Later Apr 26, 2025 9:20


In this episode, Matthias Huettebraeuker speaks with Stijn Oyen, Managing Director at Design Hotels, about some of the world's most innovative hotels and what makes them special.See all of the properties mentioned today at DesignHotels.com If you liked this episode, you may also like:Inside Design Hotels: How Stijn Oyen Curates a Global Collection of Hospitality InnovatorsHow Culture and Originality Create Standout Hospitality Experiences A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Hospitality Daily Podcast
Future Forecast: Why "Community Capital" is Transforming Luxury Hospitality - Stijn Oyen, Design Hotels

Hospitality Daily Podcast

Play Episode Listen Later Apr 25, 2025 16:37


In this episode, Matthias Huettebraeuker interviews Stijn Oyen, Managing Director at Design Hotels, about the future of hospitality, the concept of "community capital," and trends unfolding in the industry today.See the report from Design Hotels, “Further Forecast 2025—Community Capital,” and their article "Travelers Are Seeking Community: Here's How to Build It."If you liked this, you may also like:Inside Design Hotels: How Stijn Oyen Curates a Global Collection of Hospitality InnovatorsHow Culture and Originality Create Standout Hospitality Experiences A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Hospitality Daily Podcast
Beyond Authenticity: How Culture and Originality Create Standout Hospitality Experiences - Stijn Oyen, Design Hotels

Hospitality Daily Podcast

Play Episode Listen Later Apr 24, 2025 14:25


In this episode, Matthias Huettebraeuker interviews Stijn Oyen, Managing Director at Design Hotels, about authenticity, culture, and originality in hospitality today.Also see: Inside Design Hotels: How Stijn Oyen Curates a Global Collection of Hospitality Innovators A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

B2B SaaS Marketing Snacks
85- Pricing strategy for your AI software

B2B SaaS Marketing Snacks

Play Episode Listen Later Apr 21, 2025 34:16


Are you pricing your AI software correctly?Whether you're trying to attract early users to a new AI SaaS offering or rethinking your model to scale an established product, you have to choose the right pricing model. If you pick the right one for your stage and audience, you'll avoid churn risks and gain a new strategic tool to drive growth. In Episode 85 of B2B SaaS Marketing Snacks, host Brian Graf and guest CMO Antoine Vial break down the major pricing models emerging in the AI-driven SaaS space – from traditional seat-based subscriptions to usage-based and outcome/value-based pricing.You'll learn how to align your pricing with your ideal customer profile and overall go-to-market strategy, ensuring your pricing not only generates revenue but also reinforces the value of your AI-powered solution.Here are the episode's critical subjects:Why pricing is a critical differentiator in the AI SaaS market: How the explosion of AI startups has made pricing strategy a key way to signal value and stand out in a crowded field.Pros and cons of key pricing models: An in-depth look at seat/subscription pricing vs. usage-based pricing vs. value-based (outcome-based) pricing – including their benefits (e.g. predictability vs. flexibility) and potential downsides (like cost unpredictability or complexity).Hybrid pricing strategies in action: How combining models (for example, a base subscription plus usage-based add-ons or credits) can balance stable revenue with customer flexibility, and why this hybrid approach is popular for many AI-powered tools.When to use each model based on growth stage: Guidance on matching your pricing strategy to your company's maturity – from keeping it simple at the MVP stage to reduce friction, to moving toward value-based pricing once you have product-market fit and proven outcomes.Aligning pricing with your ideal customer profile: The importance of understanding your target audience's expectations and industry norms (e.g. are they used to pay-per-use or prefer flat rates?) and tailoring your pricing model to meet those expectations and maximize adoption.​​Using pricing to build credibility and trust: How a well-designed pricing scheme can serve as a credibility signal – for instance, value-based pricing demonstrates confidence in your product's ROI – and why transparency (like free tiers or clear pricing pages) can lower barriers for new users.Common pitfalls to avoid in pricing an AI product: Insights on mistakes SaaS companies make, such as overcomplicating pricing too early or misaligning price with value, and how to iterate and test your pricing safely as you learn from customer behavior.Get ready to explore which pricing strategies work best at different stages of a company's growth and product maturity -- information that's applicable to early-stage startups and scale-ups alike. Certain approaches (like hybrid usage models or value-based pricing) can build credibility and trust with customers, while others can create churn risk if misaligned with customer expectations.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:BSMS 84 - Positioning for AI SaaS companiesBSMS 67 - The impact of AI on marketingUnlocking the power of AI: Transform your content creation processThe State of B2B SaaS SEO in the Age of AI [2025]T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company. 

Techno Music - Techno Live Sets Podcast
Stijn Vandensande - We Are Resonance Guest Series #236

Techno Music - Techno Live Sets Podcast

Play Episode Listen Later Mar 11, 2025 60:11


Listen to this exclusive Techno DJ Mix set by Stijn Vandensande. Download Stijn Vandensande – We Are Resonance Guest Series #236 for free. Subscribe to listen to Techno music DJ Mix, Tech House music, Deep House, Acid Techno, and Minimal Techno.