Podcast appearances and mentions of stephen wunker

In this episode of the Partnering Leadership podcast, Mahan Tavakoli engages in a thought-provoking conversation with Stephen Wunker, the renowned author of The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization. Drawing from his extensive experience in innovation consulting and his collaboration with thought leaders like Clay Christensen, Steve shares practical insights on how organizations can cultivate a culture of innovation, build frameworks that support creative thinking, and navigate the complexities of today's business environment.Stephen Wuncker challenges the conventional myth of the 'lone genius' and emphasizes that true innovation is not about individual brilliance but about fostering a culture where ideas can thrive collectively. He explains how leaders can encourage this by adopting a systematic approach, asking the right questions, and creating an environment that values curiosity, empathy, and experimentation.Throughout the conversation, Steve highlights powerful examples of innovative leadership from top companies like Microsoft, Princess Cruises, and Procter & Gamble, showing how these organizations have successfully integrated empathy, agile thinking, and strategic experimentation to stay ahead of market changes and disruptions. He also goes into the transformative potential of AI, arguing that businesses must maintain a balance between leveraging cutting-edge technology and preserving their human touch to remain competitive.Actionable Takeaways:Hear how to challenge the myth of the 'lone genius' and instead build a culture where every team member can contribute to innovation.Learn why empathy is the cornerstone of innovation and how leaders like Satya Nadella used it to transform Microsoft.Discover the two powerful questions you should be asking to drive innovation in your organization.Find out how successful companies build an innovative culture brick by brick, starting with practical steps you can take right now.Explore how to balance risk and reward in innovation, using lessons from venture capitalists and top corporate leaders.Uncover the secrets of integrating AI in a way that leverages technology while maintaining the human touch in your organization.Understand the importance of staying connected to your customers beyond just reading market research, with real-life examples from top executives.Learn how to build systems that support continuous innovation, from clear decision rights to effective resource allocation.Hear an inspiring story of crisis management and leadership from Princess Cruises during the COVID-19 pandemic.Find out how to cultivate an innovative mindset by consistently asking 'why' and 'what if,' just like the greatest innovators in history.Connect with Stephen WunkerThe Innovative Leader Stephen Wunker LinkedIn Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

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Today's guest is Stephen Wunker. He is the founder of New Markets Advisors, a firm that specializes in new product introductions. He is also the author of 4 books on innovation and disruption. In our conversation we discussed his career, from consulting to successful global tech entrepreneur and back to consulting, and how he developed his vision of leadership.Stephen worked closely with Clay Christensen for a number of years, and he shared an episode that taught him a lot about what authentic leadership was for Clay. Finally, we discussed Stephen's upcoming book, The Innovative Leader.Key Spots:(00:00) Show intro(3:08) Stephen introduces himself(12:30) Lessons in Professional Services and Growth(18:37) Strategies for Innovative Leadership(25:16) Creating Innovative Leaders and Organizations(35:06) Culture of Innovation and TravelContact Dino at: dino@al4ep.comWebsites:al4ep.comnewmarketsadvisors.com/Additional Guest Links:LinkedIn: linkedin.com/in/stephenwunker/New Market Advisor Company Links:Twitter: twitter.com/newmktsadvisorsLinkedIn: linkedin.com/company/new-markets-advisors/Authentic Leadership For Everyday People / Dino CattaneoDino on LinkedIn: linkedin.com/in/dinocattaneoPodcast Instagram – @al4edp Podcast Twitter – @al4edp Podcast Facebook: facebook.com/al4edpMusicHonest Mechanik: MaybeSusan Cattaneo: susancattaneo.bandcamp.comBooksThe Innovative Leader: innovativeleaderbook.comPreorder: Amazon or B&NOther books by Stephen WunkerJobs to be DoneCapturing New Markets

Las necesidades de nuestros clientes cambian todos los días y debemos modificar nuestros productos o servicios para ajustarse a estos cambios, pero ¿Cómo logró conocer esos cambios de nuestros clientes? ¿Cómo modifico mi producto o servicio al trabajo que el cliente desea que se realice? O ¿qué es un producto mínimo viable? En este episodio de la nueva serie “los 5 aprendizajes de los 5 mejores libros” usamos como referencia los siguientes libros en el tema “validación de las necesidades de nuestros clientes”: ·         "Hackear el crecimiento: cómo las empresas de más rápido crecimiento de la actualidad impulsan el éxito" por Sean Ellis y Morgan Brown ·         "Ejecutar Lean: Cambia del plan A a un plan que funcione" por Ash Maurya ·         "La prueba de mamá: cómo hablar con los clientes y saber si tu negocio es una buena idea cuando todos te mienten" por Rob Fitzpatrick ·         "Éxito del cliente: cómo las empresas innovadoras están reduciendo la rotación y aumentando los ingresos recurrentes" por Nick Mehta, Dan Steinman y Lincoln Murphy ·         "Trabajos por hacer: una hoja de ruta para la innovación centrada en el cliente" por Stephen Wunker, Jessica Wattman y David Farber

Stephen Wunker Managing Director New Markets Advisors chats with Shripati Acharya, Managing Partner Prime Venture Partners.Stephen is a frequent writer and speaker on how firms can create new growth platforms. His award-winning books include Capturing New Markets, Jobs to be Done , and Costovation.Listen to the podcast to learn about02:00 - Jobs to be done for SaaS Companies11:30 - How to Find Underlying Motivations of Your Customers22:00 - How NOT to use Jobs to be done Framework34:45 - How Often Should a SaaS Company Talk to Its Customers?40:00 - The Best Innovation Book Click here to read the full transcriptNext, listen to a serial SaaS founder, Srikrishnan Ganesan talk about How He Used Jobs to be Done Framework, When an MVP is Not Enough, Building a Community as a SaaS Business, Working with Industry Analysts and a lot more. Enjoyed the podcast? Please consider leaving a review on Apple Podcasts and subscribe wherever you are listening to this.Follow Prime Venture Partners:Twitter: https://twitter.com/Primevp_inLinkedIn: https://www.linkedin.com/company/primevp/ This podcast is for you. Do let us know what you like about the podcast, what you don't like, the guests you'd like to have on the podcast and the topics you'd like us to cover in future episodes. Please share your feedback here: https://primevp.in/podcastfeedback

On this episode of "Reel Talk: The Customer Insights Show," we are talking about Jobs to be Done - a topic that has come up here and there on many episodes. So in this episode, let's discuss that subject a bit more in-depth. Host Jennifer Vogel is joined by Stephen Wunker - author of “Jobs to Be Done: A Roadmap for Customer-Centered Innovation" to get our questions about Jobs to be Done answered. Join us and check out Stephen's book here: https://lnkd.in/gS_ryv9h --- Send in a voice message: https://anchor.fm/customer-insights-show/message

In this time of frequent and intense disruption, it's clear that organizations must be prepared to act nimbly and strategically on any unlikely scenario the future throws their way. Yet while executives have long sought a way to reliably plot the future, traditional forecasting techniques frequently come up short as leaders focus on dealing with immediate crises, fail to spot potential disruptors as they arise, and struggle with linking long-term scenarios to short-term actions.As the Managing Director and Principal of New Markets Advisors, a boutique consulting firm specializing in innovation opportunities and capabilities, Stephen Wunker and Charlotte Desprat have deep experience in helping companies design distinctive strategies, craft creative business models, and create new ways to compete. In today's episode of BTG Insights on Demand, Stephen and Charlotte join BTG's Jennifer Napier to discuss their recent working paper, "Navigating Uncertainty with FutureCasting," which lays out a rigorous, four-step process to help organizations better prepare for all types of uncertainty. See acast.com/privacy for privacy and opt-out information.

Imagine you work for a company making ice cream. Would you like to sell more of it? If yes, think like a customer and ask yourself why you had ice cream the last time. The Jobs-to-be-done concept and its applications are alive in this interview. The interviewee:Stephen Wunker leads a consulting firm based in Boston with offices in Paris and Sn Huan Puerto Rico. He has worked on Innovation strategy, Jobs-to-be-done-based market research and has spent the last 16 years operationalizing Jobs-to-be-Done.He has a long track record of creating successful ventures for his own companies and on behalf of clients. He is also a frequent writer and speaker on how firms can create new growth platforms. His award-winning books include Capturing New Markets (McGraw-Hill, 2011), Jobs to be Done (Amacom/HarperCollins, 2016), and Costovation (HarperCollins, August 2018).The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness.About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialize in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.

In this APQC podcast hosted by Marisa Brown, Senior Principal Research Lead, Supply Chain Management, talks to Stephen Wunker and Charlotte Desprat from New Markets Advisors, and they discuss five ways that organizations have changed their approach to innovation as a result of the disruptions from COVID-19. Leveraging these principles enabled organizations to move rapidly to build and sustain innovation strengths: 1. Embrace uncertainty 2. Innovate with a purpose 3. Think beyond the product 4. Experiment and scale fast 5. Learn by doing Register for our complimentary Webinar on Innovation Remember to follow APQC on Twitter @apqc!  

Stephen Wunker (https://www.linkedin.com/in/stephenwunker/) Managing Director New Markets Advisors (https://www.newmarketsadvisors.com/) chats with Shripati Acharya (https://www.linkedin.com/in/shripatiacharya/) , Managing Partner Prime Venture Partners (https://primevp.in/) . Steve Wunker led development of one of the world’s first smartphones, has built and sold several successful businesses, and advises companies worldwide. He is Managing Director of New Markets Advisors and the author of several books including Costovation: Innovation That Gives Your Customers Exactly What They Want and Jobs to be Done: A Roadmap for Customer-Centered Innovation. He also writes for Forbes, Harvard Business Review, The Financial Times and other major outlets. He has an MBA from Harvard Business School, a Master’s of Public Administration from Columbia University, and a BA from Princeton University. He has also been a guest lecturer at Dartmouth’s Tuck School of Business Time Stamps: 03:33 What is Jobs to Be Done framework 06:13 Example of the framework for Ice cream company 08:31 Applying the framework on technology startups 14:43 Using the Jobs to Be Done framework for Product Market Fit 16:35 Applying the framework in B2B scenarios 19:50 Can this framework be applied to pricing? 21:39 The bare minimum Stephen suggests entrepreneurs to do before creating and launching products 27:04: Working with Clayton Christensen. Books Mentioned: Jobs to Be Done (https://amzn.to/2BVbjq6) - A Roadmap for Customer-centered Innovation Cost-O-Vation (https://amzn.to/2BRuukL) Capturing New Markets (https://amzn.to/2DrTeAJ) Enjoyed the podcast? Please consider leaving a review on Apple Podcasts and subscribe wherever you are listening to this. Follow Prime Venture Partners: Twitter: https://twitter.com/Primevp_in LinkedIn: https://www.linkedin.com/company/primevp/

Steve Wunker worked closely with Harvard Business School professor Clayton Christensen, who first popularized the concept of "jobs to be done." After serving for over five years as a Senior Partner at Innosight, the consulting firm founded by Christensen, in 2009 Steve started his own firm, New Markets Advisors. In 2017, Steve co-authored the book Jobs to be Done: A Roadmap for Customer-Centered Innovation. In this episode, Steve provides an overview of the Jobs to be Done approach. For more info on Jobs to be Done visit: https://www.newmarketsadvisors.com/jobs-to-be-done-book.html For more info on New Markets Advisors visit: https://www.newmarketsadvisors.com/  

In this podcast Stephen Wunker spent time in discussing the future of organization via cost innovation. He sheds light on what some of the successful companies do to stay competitive and keep innovating their cost strategies to find effective customer connections. He shares some challenges that leadership face in adopting an successful cost innovation strategy. The book "Costovation" and this podcast is relevant for anyone seeking to learn about innovative ways to define their cost strategies. Stephen's Book: Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More by Stephen Wunker, Jennifer Luo Law https://amzn.to/2xYyRFs Stephen's Recommended Read: The Three-Box Solution: A Strategy for Leading Innovation by Vijay Govindarajan https://amzn.to/2y2Sex6 Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath https://amzn.to/2Ct2SRV The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor https://amzn.to/2DZ6jRK Podcast Link: iTunes: http://math.im/jofitunes Youtube: http://math.im/jofyoutube Stephen's BIO: Stephen Wunker is founder and managing director New Markets Advisors, a Boston-based consultancy focused on innovation and growth strategy. With a long track record of creating successful ventures, Stephen has consulted multinational firms and start-ups across six continents, developing dozens of new growth platforms for clients over the past decade. He also pioneered both mobile commerce and mobile marketing, and he led the team that created one of the world's first smartphones. In addition to his entrepreneurial and corporate ventures, he was a long-term colleague of the leading innovation authority Harvard Business School Professor Clayton Christensen in establishing his consulting practice, Innosight. His previous experience includes years with the management consultancy Bain & Company, the Rockefeller Brothers Fund, and the Soros Foundations. Stephen holds an MBA from Harvard Business School, a Master's in Public Administration from Columbia University, and a BA cum laude from Princeton University. Coauthor of “COSTOVATION: Innovation that Gives Your Customers Exactly What They Want—and Nothing More” (HarperCollins Leadership, Aug. 14), his third book, Stephen has contributed to Harvard Business Review, Forbes, and a range of journals, and has appeared on Bloomberg TV, BBC and other broadcasts. He has lived in the United States, United Kingdom, Netherlands, Japan, Ecuador, and Zambia, and is now based in Boston. About #Podcast: #JobsOfFuture is created to spark the conversation around the future of work, worker and workplace. This podcast invite movers and shakers in the industry who are shaping or helping us understand the transformation in work. Wanna Join? If you or any you know wants to join in, Register your interest by emailing: info@analyticsweek.com Want to sponsor? Email us @ info@analyticsweek.com Keywords: #JobsOfFuture, #FutureOfWork, #FutureOfWorker, #FutureOfWorkplace, #Work, #Worker, #Workplace,

In this podcast, Stephen Wunker spent time discussing the future of organizations via cost innovations and how some enterprises connect a successful pricing strategy with their data strategy. He sheds light on what some successful companies do to stay competitive and keep innovating their cost strategies to find effective customer connections. He shares some challenges that leaders face in adopting a successful cost innovation strategy. The book "Costovation" and this podcast are relevant for anyone seeking to learn about innovative ways to define their cost strategies. It is especially relevant for data science leaders to understand how they could transform sales by connecting cost and innovation. Timelines: 0:30 Stephen's journey 6:25 Introducing "costovation". 10:10 Cost management in the age of "freemium" and opensource. 12:35 Key points of "Cost-o-vation". 15:40 Resolving issues between cost and innovation. 18:26 Introducing radical ideas of innovation to companies. 21:40 Gauging innovation. 24:20 Role of data in costovation. 26:15 Why adopt cost-ovation? 31:44 Innovation tips and suggestions. 34:45 Example of a company that is practicing cost-o-vation. 37:15 Tenets of good leadership. 39:50 Scalability of cost-o-vation. 43:17 cost-ovation and the customer. 47:47 Stephen's favorite reads. 49:45 Key takeaways. Stephen's Book: Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More by Stephen Wunker, Jennifer Luo Law amzn.to/2xYyRFs Stephen's Recommended Read: The Three-Box Solution: A Strategy for Leading Innovation by Vijay Govindarajan amzn.to/2y2Sex6 Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath amzn.to/2Ct2SRV The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor amzn.to/2DZ6jRK Podcast Link: https://futureofdata.org/stephen-wunker-on-future-of-customer-success-through-cost-innovation-and-data/ Stephen's BIO: Stephen Wunker is the founder and managing director of New Markets Advisors, a Boston-based consultancy focused on innovation and growth strategy. With a long track record of creating successful ventures, Stephen has consulted multinational firms and start-ups across six continents, developing dozens of new growth platforms for clients over the past decade. He also pioneered both mobile commerce and mobile marketing, and he led the team that created one of the world's first smartphones. In addition to his entrepreneurial and corporate ventures, he was a long-term colleague of the leading innovation authority Harvard Business School Professor Clayton Christensen in establishing his consulting practice, Innosight. His previous experience includes years with the management consultancy Bain & Company, the Rockefeller Brothers Fund, and the Soros Foundations. Stephen holds an MBA from Harvard Business School, a Master's in Public Administration from Columbia University, and a BA cum laude from Princeton University. Coauthor of “COSTOVATION: Innovation that Gives Your Customers Exactly What They Want—and Nothing More” (HarperCollins Leadership, Aug. 14), his third book, Stephen has contributed to Harvard Business Review, Forbes, and a range of journals, and has appeared on Bloomberg TV, BBC and other broadcasts. He has lived in the United States, United Kingdom, Netherlands, Japan, Ecuador, and Zambia, and is now based in Boston. About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers, and lead practitioners to come on the show and discuss their journey in creating the data-driven future. Wanna Join? If you or any you know wants to join in, Register your interest by emailing us @ info@analyticsweek.com Want to sponsor? Email us @ info@analyticsweek.com Keywords: FutureOfData, DataAnalytics, Leadership, Futurist, Podcast, BigData, Strategy

On this episode, we'll be looking at “cost-ovation,” or innovation that gives your customers exactly what they want – and nothing more. We'll look at how companies like Planet Fitness have become wildly successful by challenging long-held assumptions about what their customers actually want and need, the three core traits shared by companies that excel at costovation, and why setting a vision with strategic objectives is such a key component for any innovation effort. Joining us for this episode to talk about all that and more is Stephen Wunker, the Managing Director and US Market Head of New Markets Advisors. Stephen combines world-class strategy consulting and entrepreneurial skills, and he's the author of Costovation: Innovation that Gives your Customers Exactly What They Want and Nothing More. He's also the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't, which was named one of the five Best Business Books of 2011, and the co-author of Jobs to be Done: A Roadmap for Customer-Centered Innovation, which was one of four finalists for Best General Business Book of 2016. Resources: Learn more at Costovation.com Costovation: Innovation that Gives your Customers Exactly What They Want and Nothing More Capturing New Markets: How Smart Companies Create Opportunities Others Don't Jobs to be Done: A Roadmap for Customer-Centered Innovation Learn more and get the full show notes at: 3PillarGlobal.com

Bill Horan talks with Stephen Wunker, author of COSTOVATION. Stephen will discuss; what is costovation, why he says Planet Fitness is an example of costovation, why costovation repeatedly appears, what are the 3 traits of costovation, and 5 questions that will help us see our industry in a new light.

Bill Horan talks with Stephen Wunker, author of COSTOVATION. Stephen will discuss; what is costovation, why he says Planet Fitness is an example of costovation, why costovation repeatedly appears, what are the 3 traits of costovation, and 5 questions that will help us see our industry in a new light.

Stephen Wunker is a noted author, entrepreneur, and consultant whose new book Costovation solves the dilemma of how to spend less and innovate more. He led the team creating one of the first smartphones in the 1990s, teamed with Harvard’s Clayton Christensen to build out consulting practices, and since 2010 has led New Markets Advisors, […] The post CL190: Costovation And Wowing Customers With Less – Interview with Stephen Wunker appeared first on James Taylor.

Stephen Wunker, author of the new book “Costovation,” explains how some companies have found innovation success by simplifying their offerings and bringing costs down for everyone. Read more: https://mackinstitute.wharton.upenn.edu/2018/costovation-steve-wunker/ See acast.com/privacy for privacy and opt-out information.

        Takeaways Develop your Persona/Pain/Feature Content Matrix: Think through each persona you sell to. What pain or pains do you solve for that specific type of person or company? Then list out the features of your product that directly correlate to that pain and that person. Lastly, determine what content and stories you have that match all of the above. Don’t Conflate Sales Training with Sales Coaching: A good sales trainer can teach you what to do. A great sales coach can help you understand how to do it, but even more importantly, why you should. Take for instance prospecting, through training, I can teach you what to do all day long. But, it’s not until you actually try to apply it that real learning begins. Then, you bring it back and we adjust based on our findings. Write it Down: You can call me old school, but I still believe in physically writing things down. Regardless of whether you do it manually or digitally, reading over your notes helps you understand what you think you heard versus what was actually said. Recording calls is great for verbatim recognition, but your notes are what determine how well you actually understand something and/or what you think is important. Full Notes https://www.salestuners.com/cory-bray/ Book Recommendations The Toyota Way by Jeffrey Leiker Jobs to Be Done: A Roadmap for Customer-Centered Innovation by Stephen Wunker and Jessica Wattman Sponsors What if every sales rep inherited the habits of your best rep? With Costello, they do. The pipeline-centric system is strategically built on a proven selling methodology that keeps teams focused on the only thing they can control in sales – actions that push deals to close.  

This week we’re switching things up and launching our first Tools You Can Use episode. We’ve been trying to think of an efficient way to respond to the questions that have been coming in from listeners - and thought we would try this on for size.   The most common question we’ve been asked is “how do you even get started?  I’m committed to a cause but not sure where to begin.” There are so many ways to begin, but here are three quick steps that come to mind: Step 1: I’d read  “It’s not what you sell, it’s what you stand for” by Roy Spence.   Roy does a great job of speaking to “how to fall in love with the problem” and letting that drive the arenas in which you innovate.  If you’re an organization that’s been around for awhile, it will help you return to that original problem and help inspire the next innovation.  If you’re a new organization, it will help you get off on the right foot. Step 2:  Read “Jobs to be done: A Roadmap for Customer-Centered Innovation” by Stephen Wunker, Jessica Wattman and David Farber. This is a great tool and roadmap for understanding the jobs your customers need help with.  It’s outcome based innovation at its best and a staple on my bookshelf.  If you want to start with the originator of this methodology, Read  “Jobs to be Done: Theory to Practice” by Anthony Ulwick.  If you want to read the person who popularized the movement, read “Competing Against Luck” by Clay Christiensen.  Christiansen’s Milkshake story remains one of my favorite.  Who would have thought that 40% of all Milkshakes are purchased in the early morning?  Why people purchase them is what’s totally fascinating. Step 3: Catch “The Lean Startup” by Eric Ries.  Eric started the Minimally Viable Product movement and his book does a great job of how to test your ideas in the real world before leaving your day job.  It’s straight-forward, practical, and... a little in your face.  Super practical, however, and the final step to engage in after you’ve identified your problem and the jobs your customers want to be done. Next question:  “If I wanted a sense of what a start-up might look like…and the things I might expect - what should I read? We’ve got two books for you: 1) "The Hard Thing about Hard Things” by Ben Horowitz.  It reads like a compendium of blog posts, but Ben doesn’t pull any punches and talks about the stark world of leadership and what it can entail. Besides, any book that starts every chapter with quotes from 90s hip-hop has to be awesome. 2) “The Everything Store” by Brad Stone.  This is Amazon’s story and Brad does a great job of speaking truth about what it takes to succeed.  I think most social innovators believe that the reason for their existence should be enough for people to get excited about their product or service.  While Amazon may not be a social enterprise in the traditional sense, this story will give you a sense of what it takes to make a big impact.   Next Question: “Any recommendations on how to get “unstuck?”  I’m stuck in a job that I don’t find fulfilling and want to get started on something more meaningful. Love this question, but I also understand the overwhelming feeling being stuck can create inside one’s self…. and the unshakable fear…. that the clouds of malaise may never lift.   I think my single favorite book on this subject is “Let Your Life Speak,” by Parker Palmer.  With a wisdom that can only come from experience, Palmer speaks with a raw authenticity that is rare and of profound service to its reader.  It’s a short book, but don’t let that fool you.  Hal Cato mentioned this on his episode - so we know it's a winner! The other book that’s been helpful to me in this regard is “Pivot” by Jenny Blake.  Jenny started up Google’s internal global coaching practice and has a ton of very practical tips on how to make your next pivot.  Whether it's considering financial implications, honing your ideas, or teaming up with a mentor - Jenny does a good job of covering the bases.  She also has a great Podcast - with episodes you can pick and choose from based on your immediate questions.   Next Question:  What is your favorite tool these days? SO MANY TO CHOOSE FROM!  Lately, I've been really impressed with the suite of software that Adobe has been generating.  Right now I’m diving head first into Adobe Illustrator.  I always thought that the tool was too complicated for novices like myself, but my tip is to download the application - which you can get pretty reasonable on a subscription basis - and then head over to Adobe Stock where you can search for infographic templates.  When I’m pulling together presentations, I’ll purchase a template that is closest to what I’m trying to portray and then edit it directly in illustrator without having to start from scratch.  If I run into trouble, there are a ton of quality YouTube videos on any feature you want to learn more about.  There is a learning curve, but you’ll start to get professional-grade presentations which help set your story apart. Final Question:  What’s one efficiency trick you can share? In the end, life is all about prioritization...but if I have to pick an efficiency trick lately...it would be maximizing your audio time.  If I’m running, driving, or in an airport, I’m almost always listening to a book or podcast.  The combination of exercising and listening to a book always generates new ideas for me and helps produce practical improvements I can usually apply to what I’m working on.  Leveraging audiobooks in contexts where I’m waiting around for one reason or another helped me finish an extra five or six books last year. The other two big life hacks I’m a fan of are sleep and meditation - but we can cover those on a future episode! If you’d like more tips and tricks on a regular basis, join our email list at twogoldenfish.com. Just click on “Join The Tribe” when you hit the website.  We’ve got a pithy newsletter that goes out every two weeks and includes a number of things on what we’re reading, doing, and listening to. Be sure to check it out.

Listen to this interview to learn: How success in embarking on new ventures leads to its own momentum. What a South African bank did to expand its opportunities through looking at the problems its customers were facing from their perspective. What it means to assess what doesn't exist in the marketplace and how it might present a growth opportunity. The viewpoint of a company evaluating a new market strategy and the risks they have to weigh. Whether your best bet is to take a superhighway or a country road or a combination of the two as you innovate towards growth. Stephen Wunker talks with Bill Ringle about new ways of thinking to be successful creating new ways to grow business.