Podcasts about why bruce

How would you define your core values?    As children, your values are usually passed down from your parents or teachers. But as adults, it's important to reconsider what we believe—and why—if we are to move closer to living a life with meaning.    In this episode, we dive deep into creativity and purpose with Bruce Meisterman. After building a life around what lights him up, Bruce continues to broaden his horizons in the next chapter.   Not only is he the author and photographer of the book ARN? NARN., but he's authoring the yet-to-be published fiction book A Coward's Guide to Living.   Bruce is a powerful example that you can figure out where you want to go next by exploring your values.    We discussed:   The value of creativity and artistic expression in Bruce's youth How he coped with major life events through positive expectancy The creative process of writing a book from concept to finished work Why Bruce doesn't feel his life has drastically changed in his 70's Finding peace in turning an ending of a chapter into a new beginning His advice on rolling with the punches in life and living fearlessly   Links https://bmeisterman.com/

Rita & CW  answer listener questions; Why Bruce? Favorite Disney Movie, Craziest moment in your career, person who helped you in your career, along with fun radio days events and stories! 

Bruce Boise is a big pharma whistleblower and the  author of the new explosive book, Cold Comfort: One Man's Struggle to Stop the Illegal Marketing of Powerful Opioid Drugs and Save Lives.   Help us fight censorship! Get immediate access to exclusive and censorship free content by donation or free by becoming a member here

Checkout this Episode and Why Bruce is ready to Kill Carson Wentz and the Eagles. The Guys are back in Last Out Media for the Thursday Preview of rivals Eagles vs Giants along with trade and free agent news throughout the NFL. Also the guys cover which teams are in the sweepstakes for "Sever for Trevor" Listen for more and remember to check us out Live on Facebook each Thursday.

In today's show, Pancham interviews Bruce Woullet, the founder and visionary of Bakerson, a company that offers unique investment opportunities for unique investors. Bruce has tried different ventures and realized real estate is his real passion. He has committed to real estate since then. In his first year and a half, he was introduced to deal partnering, cash flow, private financing, and forced equity. In this episode, Bruce shared why he decided to transition to doing multi-family, what his goals are for the company, and how the pandemic has affected his business. You'll surely learn a lot of real estate wisdom and insights in this episode so don't forget to tune in! Quote  “That's where we're going with this perpetual concept. We're keeping it long-term because if we take care of those residences, they take care of the property. The property could take care of those sponsors and the investors.” Timestamped Shownotes 01:42 – Pancham introduces Bruce to the show 02:39 – Bruce compliments Pancham's show 03:40 – Why Bruce changed his strategy and decided to do multi-families 05:07 – His mindset when he decided to do multi-families 06:36 – His business focus right now and his goals for the company  09:29 – The challenges he faced running a multi-family real estate business, how he resolved them, and the different metrics they look at  13:13 – How the pandemic has affected his business and the adjustments he made 16:24 – Difference between single-family and multi-family in terms of investing 21:01 – His morning routine 23:36 – The first time he invested outside Wall Street 24:10 – The first time he invested in real estate 24:20 – Fears he overcame when he first invested outside Wall Street 25:18 – One investment that did not go as expected 27:07 – One piece of advice he would give to someone who wants to invest in the Main Street 27:52 – His contact information 3 Key Points Understanding the concept of multi-family real estate investing Differences between single-family homes and multi-family homes Impact of the pandemic to his real estate businesses Get in Touch Bruce Woullet's Website Bruce Woullet's Email Bruce Woullet's Contact Number - (520) 808-9111 Gold Collar Investor Banking

This episode features an interview with Bruce MacEwen. He is the founder and president of Adam Smith, Esq. and has written thousands of articles on the economics of law firms. He is recognized as the world’s leading expert in this subject and provides advice to a select number of law firms about how to succeed in the changing legal landscape. During this episode, Bruce and Eli discuss: • Why Bruce thought there was something off about law firms by Thanksgiving of his first year as an associate • How companies select & manage outside counsel • Tension of building in-house law departments v. relying on outside counsel • Why law firms refuse to do recession scenario planning • Surprising nimbleness of law firms • Law firms being much more thoughtful and humane in dealing with the Covid-19 pandemic than they were during the “Great Financial Reset of 2008” • Why successful law firm partners can be dynamite for law firms • Rethinking real estate needs of law firms • “Best-in-breed” law firms v. full-service law firms • Boutiques and benefits of a lawyer’s practice being at the core of what a firm does • Using Net Promoter Score (NPS) to evaluate law firms • Law firms deciding whether to invest in a practice area • Vision and hunger being the key to starting a successful boutique law • Difference between lawyers who succeed v. fail

Investing in the financial markets is stressful, especially in a crisis. And even if you happen to be brilliant at options trading, $100K in the equity market will still only buy $100K in assets. On the other hand, investing $100K in multifamily will buy you a $500K asset—and earn you five times the return. Not to mention the fact that it’s essentially recession-proof! Bruce Fraser is the Managing Partner at Elkhorn Capital Partners, a private equity firm that focuses on multifamily residential real estate in economically insulated submarkets. Prior to Elkhorn, Bruce ran a lucrative hedge fund, successfully navigating the financial crisis before his research led him to multifamily. In a few short years, Bruce has built a portfolio of 1,600 units, and he currently serves as a member of the Forbes Real Estate Council. On this episode of Apartment Building Investing, Bruce joins me to explain what makes multifamily a better investment than the financial markets, especially through the COVID-19 crisis. He tells us about his first multifamily deal (as one of my early coaching students!), discussing the challenges he faced early on and describing how the Law of the First Deal impacted his real estate career. Listen in for Bruce’s insight on the advantage of choosing a niche in distressed assets and learn his aggressive but realistic approach to scaling a multifamily business. Key Takeaways What makes multifamily a better investment than the financial markets S&P 500 = 2.5% average annual return over last 20 years Multiplier effect ($100K buys $500K asset, earn $100K vs. $20K) Bruce’s first multifamily deal as one of my early coaching students 134-unit property in Fort Worth $5.7M acquisition (raise $2.1M) Sold 14 months later for $7.9M Bruce’s experience with the Law of the First Deal Second deal under contract when first closed Acquire 3 to 4 per year ever since Why Bruce chose a niche in distressed situations More control over occupancy growth than rent growth Create much more substantive equity in short period Why Bruce sought out coaching early on Overcome uncertainty Understand deal structure Bruce’s approach to scaling a multifamily business Manage time wisely (leverage third-party property manager) Be aggressive but realistic Bruce’s experience through the COVID crisis Investors ready to buy and deals available Biggest challenge = lending environment Bruce’s goals over the next three years Double portfolio to 2K to 3K units Centralized position in handful of markets Why multifamily is the best investment through the pandemic Tax efficient distributions Demand for apartments remains high Protects against inflation Connect with Bruce Fraser Elkhorn Capital Partners Email bruce@elkhornpartners.com Resources Goldman Sachs Economic Outlooks Purchase the Replay of Deal Maker Live Join the Nighthawk Equity Investor Club Learn More About Michael’s Mentoring Program Podcast Show Notes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

Bruce Olav Solheim is a distinguished professor of history at Citrus College in Glendora, California. He served for six years in the US Army as a jail guard and later as a hel­icopter pilot. He is the founder of the Veterans Program at Citrus College and co-founded, with Manuel Martinez and Ginger De Villa-Rose, the Boots to Books transition course—the first college course in the United States designed specifically for recently returned veterans. Bruce has published eight books, one comic book, and has written ten plays—two of which have been produced—and spends time exploring and documenting his experiences with the paranormal.In this episode we go deep into:Why the paranormal is actually normalBruce’s experiences with the paranormal.Why Bruce chronicled his paranormal experiences in his booksWhy it’s key to take risks and go to the other side of fearShrugging off critics in favor of unlocking doors for othersThriving in a supportive environmentHow Bruce documents and collects his stories through lifeUsing poetry to channel and communicate experiences beyond proseBruce’s approach to selecting stories for his collectionsFinding the narrative which threads in betweenCreating the Boots to Books transition course to enable veterans to segue back into educationHow the military shaped Bruce’s drive and disciplineBruce’s daily writing processMeditative walks and their benefitsWhether Bruce believes that everyone can access the paranormalWhy Bruce writes in so many genres and across so many mediumsHow Bruce learned to write plays and create an award-winning showThis week’s question: What, if any, have been your experiences with paranormal, and how do you approach the paranormal in your writing? @willcocksauthor or use the #greatwritersshareFind out more about Bruce:bruceolavsolheim.comTimeless BookSpecial thanks to:Intro vocals: Persephone RoseShow theme: Karl HughesBecome a Patron of the show! Get exclusive bonus content, find your tribe, and get early access to all episodes.Thank you to my patrons:David HinesHarley ChristensenJon CronshawJenn MitchellInnes RichensIan J MiddletonPT HyltonMichael AnderleJerry EvanoffMark McClure See acast.com/privacy for privacy and opt-out information.

Today’s conversation is with Professor Bruce Greenwald, guru to Wall Street’s gurus. Bruce is the Robert Heilbrunn Professor of Finance and Asset Management Emeritus at Columbia Business School and is the former Academic Director of the Heilbrunn Center for Graham & Dodd Investing. He has been the recipient of numerous awards, including the Columbia University Presidential Teaching Award and his classes are consistently oversubscribed, with more than 650 students taking his courses every year. Columbia Business School’s unmatched tradition in value investing started with the teaching of Ben Graham and later David Dodd and Roger Murray. But for almost a decade after Roger Murray retired, that tradition lay dormant. That’s when Bruce joined Columbia in 1991, after leaving Harvard Business School and has since played a critical role in reinvigorating value investing. On this episode, Bruce and I talk about how he revitalized value investing at Columbia Business School, why you should be a specialist, how to approach valuations, why investment managers can’t build a portfolio, how to remain relevant despite the growth of passive investing, and so much more! This is our last episode of the season but we will be doing our first live podcast at the Columbia Student Investment Management Association (CSIMA) Conference on February 7, 2020, at Columbia University. There will be a wonderful collection of speakers, many of whom have been past guests on the podcast, as well as some very distinguished value investors who will be visiting from Europe. We hope to see you there and until then, thank you for listening and Happy Holidays!   Key Topics: How Bruce received the Heilbrunn chair (3:58) Bruce’s unintentional initiation into value investing (4:51) The start of the value investing course at Columbia (6:12) Becoming the “Guru to Wall Street’s gurus” (6:46) How the value investing course developed into a full program (7:14) Bruce’s career journey from Bell Labs to Harvard Business School (8:16) The value investing oral tradition (10:30) Applying a value orientation to your investment search strategy (12:11) Why you need to be a specialist (13:24) What you can learn from Warren Buffett about specialization (14:56) Paul Hilal’s approach to investing by first spending the time to learn (16:28) How the economics of the business fits into the valuation (18:21) The implicit role of economics in Ben Graham’s methodology (20:11) How to approach the valuation of a moat business (24:11) The factors to consider when calculating your return (26:51) Why you have to pay attention to management behavior (30:48) How Intel’s acquisition of Altera showed a shift in management’s strategy (31:50) The importance of active research for value investors (34:14) The evolution of value investing away from a sole focus on asset values (36:11) Why investment managers can’t build a portfolio (36:56) Bruce’s approach to risk management (38:31) How economic changes are creating new opportunities for value investors (41:07) The role government will have to play in the changing economy (45:01) How regulatory uncertainty affects businesses (49:10) Why Bruce isn’t worried about the growth of passive investing (53:28) And much more!  Mentioned in this Episode: New York Times Article | PRIVATE SECTOR; A Guru to Wall Street's Gurus Bruce C. N. Greenwald’s Books Value Investing: From Graham to Buffett and Beyond Competition Demystified: A Radically Simplified Approach to Business Strategy The Columbia Student Investment Management Association (CSIMA) Conference Thanks for Listening! Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at valueinvesting@gsb.columbia.edu. Follow the Heilbrunn Center on social media on Instagram, LinkedIn, and more!

Sorry do to a software update our audio is bad but will be fixed by next week.    Thank you    On this week’s episode, we have a special guest JC’s father Bruce. We discuss recruiting, Why Bruce is a Ducks fan, Colorado recap, Husky hate week. Devins betting, and in OT we have more betting talk.    GO DUCKS!!!

We hope you will tell your friends about the podcast, recommend it to them if you think they will enjoy it, and we also ask that you give us a review at:http://pleasereviewmypodcast.com/spielman-and-hooley/2:00 -- What two things Spiels really likes about Ohio State. One is tangible. The other is intangible.2:30 -- Where experience shows up in a big way for OSU3:00 -- "I don't mean that in a BAD way!"4:00 -- Spielman the Offensive Coordinator gives us his game plan for the MSU defense.5:30 -- The aspect of the OSU offense that we haven't seen much, but when we do...WOW!6:30 -- Peril? Schmeril! Call the game to win the game!7:30 -- Thank goodness they shored up that substandard pass rush with Jonathon Cooper.8:30 -- Man, this College Football Playoff. The story lines are spectacular.9:00 -- The obligatory All-Black Uniform opinion9:30 -- Why Bruce is totally on board with paying players for use of their name, image and likeness.11:00 -- The excuse that's worked in the past just isn't good enough any more. All you NCAA officials and athletic department people...you're paid to do a job. So, DO IT!!!14:00 -- If it's the players' money some day, don't count on them giving any of it back to the school17:00 -- Chico's Bail Bonds wants its investment in Mr. Vegas back19:00 -- You can't make an unequal system equal20:00 -- The way TV used to be with college football hints at how college football might be in an era where players get paid for use of their name and likeness.21:00 -- You get a car, and you get a car, and you get a car!22:00 -- The Buckeyes are deep. And because of that, they would have a lot of marketable commodities in a new world of college football compensation.22:30 -- Cowboy Bob Landers here, for Rod's Western Palace.24:00 -- Spiels has Bengals-Cardinals on Sunday (No, he's not being punished). Would it be best for the Bengals to Tank for Tua. Or, Hurl for Herbert?25:00 -- Are the Browns reaping the benefits of tanking?25:30 -- Should the Bengals trade A.J. Green?26:00 -- How the NFL is different than the NBA when it comes to transforming a franchise.26:30 -- Zac Taylor is in the right place, if he doesn't want to get fired27:00 -- An early look at the Browns-49ers on Monday Night, courtesy of Freddie Kitchens29:45 -- Time to get your furnace checked from westjeffplumbingandheating.com30:30 -- How Chris thought as a player, and how he strives not to think now33:00 -- When you change your thoughts, you change your feelings, and you can change your actions34:30 -- Good on you, Zac the emailer, for your desire to serve.Find out more at https://spielman-and-hooley.pinecast.coThis podcast is powered by Pinecast.

Bruce Friedrich (@BruceGFriedrich) is co-founder and executive director of The Good Food Institute (@GoodFoodInst), a nonprofit that promotes plant, dairy, and eggs-based meats as well as clean meat (also known as cultured meat and cell-based meat), as alternatives to the products of conventional animal agriculture.Bruce is a TED Fellow (whose TED Talk has been viewed over 1M times), Y Combinator alum, and popular speaker on food innovation. He has also been featured in the Wall Street Journal, USA Today, Los Angeles Times, Wired, and many other publications and appeared on The Today Show, NBC Nightly News, CBS Evening News, TED Radio Hour, and a variety of programs on MSNBC, Fox News, and CNNIn today’s episode we discuss:- The pros and cons of the various types of clean meat alternatives- How market dynamics will determine the adoption of plant and cell-based meats- Why animal agriculture is one of THE BIGGEST contributors to climate change- Why Bruce believes lab-grown meat will ultimately be the biggest alternative meat- The reason Bruce started a non-profit rather than a benefit corp- How effective altruism makes non-profits more impactful- What YCombinator startups taught Bruce about successful charity organizations- How to engineering healthier meat- What does the future of agriculture really look like- Bruce’s thoughts on GMOs and their future- Why plastic straws aren’t a big deal in the grand scheme of things- Why individuals should evaluate their efforts and possible effect before choosing careers

In This Episode: [9:30] The consultant to the eyeware industry. [11:25] How glasses became fashionable. [14:10] The mentors that really fired up Bruce on his journey. [17:00] Opticians are really self employed, right? [20:45] Why Bruce carries independent eyewear. [24:00] How opticians can differentiate themselves in their business. [35:40] How opticians can have the mindset that they're more than just an hourly employee. [47:40] How can you beat out the market competition? [1:03:40] What we can utilize to make our lives easier and more fulfilling. About Bruce Sporn: Bruce Sporn is a veteran of the optical industry. He is the president of Optical Alternatives, Inc., a consulting and supply firm to Independent Eyecare Professionals. Bruce has been helping independent opticals and optometrists succeed for the last 41 years by providing them top-quality products and education. Today, Bruce dedicates his time on the road to eyewear sales, service, making sure independents stay ahead of the curve to remain relevant and profitable. Representing only independent products, Bruce prides himself on bringing his accounts quality, functional, and fashionable eyewear that meets the needs of trendy eyewear consumers. To check out the rest of the show notes, go to eyetrepreneur.com!

Dr. Bruce Lipton, stem cell biologist, bestselling author of The Biology of Belief, and internationally renowned speaker, joins our show in this special episode of the Elite Man Podcast! In today’s episode Bruce talks about the power of the subconscious mind, epigenetics, the biology of belief, and creating the life you want by changing the way you think. He covers a multitude of fascinating topics and delves into the science of cells and how our thoughts and beliefs can directly affect them. Bruce covers the extraordinary things he’s seen over the years and the incredible discoveries he’s recently learned about just how powerful our minds really are and just how much we can directly transform our lives when we take control of our minds. If you’re wondering how to get the life you want by using your mind, check this episode out now! *Download this episode now and subscribe to our channel to get more of these amazing interviews! In our episode we go over: Why Bruce became fascinated with biology at such a young age Bruce’s work in stem cells many, many decades ago and what he learned by working with these incredible cells Why we’re not victims of our genes despite what scientists used to believe and despite what many still believe How Bruce discovered that it’s the environment that controls our genes and not the nucleus The science of epigenetics and their importance to our life and happiness Why changing your mind changes the chemistry that your brain produces for the rest of your body Spontaneous remissions and the fact that some people have spontaneously cured themselves from terminal disease or sickness The science behind spontaneous remissions and how they come about Controlling your mind despite having a poor environment Whether or not it’s possible for people with sick or unhealthy genes to literally change their genes or change the expression of the genes to healthier ones The true function of your mind (not what people think) Changing the programs that have been coded into you since birth, early childhood, and even adulthood Whether or not it’s possible to change your genes themselves using the power of your mind The fact that your genes can be expressed over 3,000 different ways Surrounding yourself with the right type of people and creating the right community for you to get the things you want The role of energy in regard to our health and getting the things we want in life Why our conscious controls our biology – according to Einstein himself What gives power to our subconscious minds The broadcasts that we receive as human beings The bizarre phenomenon of people getting transplants from other people and having memories from that other person Why Bruce believes we’re all here and why we have this life to experience How to reprogram your subconscious mind – the 3 ways to do it Check out Bruce on: Website: Brucelipton.com  Facebook: Facebook.com/BruceHLiptonPhD Book: Amazon.com/biology-of-belief  Sponsors: *Our brand new Turmeric Curcumin is now available! Go to EliteLifeNutrition.com/turmeric to order now. * Have you joined the Elite Man Newsletter yet? If not, get on it now! Go to EliteManMagazine.com/newsletter and sign up to get special Elite Man content not seen nor heard anywhere else. Get all of our bonus podcast information, sneak peaks into upcoming shows, behind-the-scenes content, special offers, and exclusive Elite Man updates you won’t find anywhere else. I’m telling you if you’re not on our newsletter yet you’re missing out. Go to EliteManMagazine.com/newsletter and become a true member of the Elite Man Community. I look forward to speaking soon. EliteManMagazine.com/newsletter. *Subscribe to our YouTube channel by going to EliteManMagazine.com/youtube right now!

Major social media platforms are using algorithms in spite of the best interests of their users, says Bruce Ableson on this episode of Community Signal. They are focused on serving you an ad at the right moment, or putting something controversial in front of you, “gaming the experience against the users to make money.” Throughout the conversation, it becomes clear that this is emblematic of their approach in general, not just to curation and algorithms, but to moderation and management. These platforms are what they are not because of what they did last week or last month, but what they did 5 or 10 years ago. Plus: The biggest threat to well-managed online communities Cynical, or realistic, reasons why major platforms are the way they are Why Bruce believes subscriptions could be the future of online communities. Big Quotes Having nice community guidelines vs. executing on them: “[Facebook and Twitter] say a lot of nice things. Read the Facebook guidelines and Twitter policies. They read fine. Then they want to grow as fast as they can. They cast that aside for the sake of activity, and they get to a certain point and by that point, as we all know, it’s too far along the road to try to reverse course. They’ve taken the funding. They’ve gone public. They’ve done all these things. Now you’re at a juncture where we have this policy and it sounds fine, but we haven’t implemented it.” –@patrickokeefe On why big platforms don’t care about moderation: “The only way that [the major social media platforms] would care about [moderation] would be if it was affecting their bottom line. Because of the kind of businesses that they are. Facebook is a perfect example. Their business is driven by controversy. The more controversial things that people post and share, the more clicks they get, the more traffic they drive, and the more revenue that’s generated. It keeps people coming back, and it keeps people engaged.” –@bruceableson On changing established social norms on a platform: “You can’t go back 10 years later, with a billion plus people on a platform, and try to change the culture. You have to have that culture from the beginning.” –@bruceableson On Facebook’s constant moderation struggle: “Facebook has got a real problem right now because people hate it. It’s not that they hate Facebook, it’s like going on Facebook gives them a stomach ache. I had the same thing through the election cycle in 2016, and the two years since then. You go on Facebook, and your crazy uncle is posting stuff, and some of your friends are arguing with you about things that seem obvious to you. It gets to where it’s not fun because of that. They have a real problem because they can’t go back now. They even announced some of that this week, where they were like, ‘We’re adding more moderators, and we’re changing how we enforce people interacting with each other.’ It’s too late at this point.” –@bruceableson On the biggest threat to community management’s independence: “Facebook could be the biggest threat to [well-managed online communities] because if they trigger legislation, that gets written and targets everyone, that’s how we lose Section 230, that’s how it gets weakened, and that’s how we can no longer effectively moderate the community. We take the tool away from the people who are doing the right thing.” –@patrickokeefe On political intervention in online communities: “I just don’t need the Steve Kings of the world telling me how to manage an online community. The thing that worries me most is Ron Wyden, one of the co-authors of Section 230, sounded the alarm recently about how these platforms need to change, or it could get too far.” –@patrickokeefe On why algorithms are working against us: “[The major social media platform] algorithms are all gamed specifically to increasing advertising revenue. That’s their sole purpose in life, to get content and sponsored posts in front of you that you might click on, and get them in front of you at a time and in a place where you’re likely to click on it. They’re gaming the experience against the users to make money.” –@bruceableson About Bruce Ableson Bruce Ableson is currently director of evangelism and enablement for Adobe, after five years as head of strategy & solutions for Livefyre, acquired by Adobe in 2016. Bruce has been involved with social media and social networks for more than 20 years, having founded Open Diary, an early social network, in 1998. Along the way, Bruce has been credited with inventing a number of features that are central to the social networks of today, including commenting, friends lists, and activity feeds. Since then, he has worked as a consultant helping Fortune 500 companies build their digital presence, and most recently in executive positions leading strategy and solutions teams for a number of growing startups. Bruce came to Livefyre in 2013, to help build a client solutions team, and also to build out Livefyre’s NYC presence, and now works at Adobe out of their Times Square office. Related Links Bruce on Twitter Open Diary, an early blogging and social nework, which Bruce launched in 1998 Adobe, where Bruce is director of evangelism and enablement Jenn Pedde, who recommended that Patrick have Bruce as a guest on the show Wikipedia page for Yahoo! Geocities, an early free web hosting service Wikipedia page for webrings, a once popular means of discovering related websites Bruce’s appearance on Anil Dash’s Function podcast, where he discussed the impact of being featured on Netscape.com and Yahoo.com Wikipedia page for Section 230 of the Communications Decency Act Community Signal episodes with Tammy Armstrong and Scott Moore, both of which discussed Section 230 Facebook’s Community Standards and Twitter’s Rules Amazon Mechanical Turk, one way that large communities outsource moderation work Bruce’s tweet about algorithms TechCrunch article about Twitter’s “Sparkle” button Twitter thread showing how someone can be radicalized through YouTube Bruce’s tweet about subscriptions being part of the future of communities Transcript View transcript on our website Your Thoughts If you have any thoughts on this episode that you’d like to share, please leave me a comment, send me an email or a tweet. If you enjoy the show, we would be so grateful if you spread the word and supported Community Signal on Patreon.

In March of 2016, Bruce opened his Summer Classics Home store in downtown Highland Park, IL. Bruce chose Summer Classics because he has known the owner for over 20 years and has always admired Bew White’s vision for the company and the industry as a whole. Having been in the furniture business for over 35 years, Bruce has perspective from both the retail and wholesale sides. He knows a good thing when he sees it and he wanted “in” on the this retail chain. Summer Classics Outdoor Furniture stands out with its timeless yet fashionable style. Their designers are inspired to create sophisticated products by combining traditional craftsmanship with innovative usage of diverse materials. In a disposable culture, this makes Summer Classics furniture a purchase for generations. Bruce’s Summer Classics StoryBruce’s love of retail started early. [5:19] Why Bruce decided to go back into retail. [9:39] How his Summer Classics store is unique. [16:21] The planning and party – a Grand Opening success. [20:39] The advertising plan with placement and messaging. [26:57] Candle Flickering MomentsFunding the purchase of a store. [23:00] Outsourcing for delivery proved to be more trouble than expected. [24:21] Business Building InsightsA note on failure. [4:29] Two examples illustrating how connections can help advance your plan. [7:46] How to research your market before opening a store. [10:46] Setting up a retail environment that reinforces customer loyalty. [14:41] Email strategies that work. [30:46] IP targeting is an up and coming opportunity. [33:23] Retail today. It’s all about your niche. [34:34] Managing guests within your store. [36:42] Local community involvement. [38:41] Valuable ResourceIndustry meetings. [37:40] Shops That Pop!: 7 Steps to Extraordinary Retail Success (http://amzn.to/2honQ7y) by Pamela Danziger and Jennifer Lorenzetti A Final WordAdvice for someone considering a retail store. [40:19] Contact Links Website (http://summerclassics.com/sc-stores/chicago/) Facebook (https://www.facebook.com/summerclassicschicago/) Instagram (https://www.instagram.com/schomechicago/) Twitter (https://twitter.com/SCHChicago) LinkedIn (https://www.linkedin.com/in/bruce-erickson-23a023b5/) If you found value in this podcast, make sure to subscribe and leave a review in (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue

In this show we discuss our adventures with Test Automation, Why Bruce chose WatiN over Watir, Trish’s automation adventures and who on the team should be responsible for writing your automated tests.