Podcast appearances and mentions of Bruce Friedrich

I want to start by noting that I am enthusiastic about everything that the EA animal welfare movement has accomplished. I am enthusiastically supportive of all of the campaigns that make living and dying conditions less bad for farmed animals. I worked on such campaigns for almost 20 years, and I'm incredibly proud of that work. That said, I do think it's a strategic error that the EA animal movement has so thoroughly moved on from advocacy for animal liberation and diet change. There are two central arguments that I hear in EA circles and that I think are worthy of reconsideration: 1) These efforts have been tried and failed. Let's move on. 2) Everyone agrees with us on factory farming, so let's focus there and stop talking about whether eating meat is unethical; that's where we meet overwhelming pushback. I don't agree with either of these statements, and I believe that some of the influx of money we're expecting for animals should be spent on animal liberation and diet change advocacy. Here are some thoughts and questions that I think support my point-of-view. I look forward to hearing what others think. 1) The [...] --- First published: September 12th, 2026 Source: https://forum.effectivealtruism.org/posts/imoynWhpY5AqxcaDG/ea-should-invest-in-animal-liberation-and-diet-change --- Narrated by TYPE III AUDIO.

“You can't talk people out of wanting a burger.” — Erin Somers In February, Bruce Friedrich came on the show to explain how lab-grown meat would save the planet. Today's guest is less sanguine about this revolution. Erin Somers — author of the bestselling novel The Ten Year Affair and a twenty-year vegetarian — spent a year exploring our supposedly meatless future. In “Where's the Beef?”, the cover story of this month's Harper's, Somers describes the still-born lab-grown-meat revolution that wasn't. The problem, Somers explains, isn't technological. Having raised $330,000 from Sergey Brin, the Dutch scientist Mark Post grew the first burger from cow shoulder cells back in 2013. What subsequently failed is everything else. The price never fell, VCs lost interest, conservatives legislated against it, and the industry's best hope, Believer Meats, went bankrupt. Above all, the revolution never went mainstream. “You can't talk people out of wanting a burger,” Somers explains. Somers' journey ended at the iconic Berkeley Bowl where she was offered a Sumo orange, a hybrid fruit engineered to be both delicious and resilient. Technology fed her after all. Just not in the way that revolutionaries like Bruce Friedrich predicted. The revolution won't be meatless. Let's hope we can still save the planet. Five Takeaways •       The Woolly Mammoth Meatball. Somers's obsession began around 2022, when the Australian company Vow extracted DNA from a fossil and made a woolly mammoth meatball — which, because no one could be sure meat grown from DNA that old was safe, no one was allowed to eat. A forbidden food, conjured at great expense: to Somers, the perfect emblem of an industry that was always “a microcosm of what is going on culturally” — a gold-rush mentality among investors, a tech product perpetually not-quite-arriving, and a carnival of curiosities around the edges. It speaks, she says, directly to our AI moment: massive hype, cons and bills of goods sold in the meantime, and the actual product arriving years late in a different form. Her quest began with the simplest motive in journalism: “I just really wanna taste it.”•       The Technology Works. Nobody's Clamoring. The scientific story is genuine: Mark Post grew the first lab burger from cow shoulder cells in 2013 — two years' work, $330,000, bankrolled by Sergey Brin, eaten live at London's Riverside Studios — and the field has since scaled from petri dishes to bioreactors the size of a beer brewery. “They can actually do the things that they say.” What's missing is everything downstream: a price point anywhere near conventional meat (two to four times as expensive), a trained workforce, and — the quiet killer — demand. “No one's clamoring for it.” The shuttered North Carolina factory Somers visited stands fully equipped and ready to run; it simply “didn't quite make it over the finish line.” Even MrBeast, blind-testing Upside Foods' cultivated chicken sandwich for millions of viewers, couldn't tell the difference — which made Somers, still untasted at the time, irrationally jealous.•       The Believer Collapse. The piece's centerpiece has a novelist's timing. The day before the industry's trade conference in North Carolina's Research Triangle — the unexpected hub, anchored by the Bezos Center for Sustainable Protein at NC State — Somers drove forty-five minutes into the countryside to check on Believer Meats' multimillion-dollar facility and found it shuttered. The next day, sitting among the assembled scientists and funders, the news broke: the company that was the industry's best hope for reaching the market had gone bankrupt. Gossip filled every conference break; the postmortem was unanimous — they scaled too quickly, pushed by backers to move faster than they were ready to — and the mood sank, with two full days of programming about “the future of the industry” still to run. Andrew's question wrote itself: after The Ten Year Affair, has America's affair with artificial meat ended? She tasted the meat. The affair, they agreed, is concluded.•       The Pincer. Two forces squeezed the industry simultaneously. The venture capitalists “abandoned ship once they saw how hard it was going to be” — no blame assigned, exactly: “they did what they do. They sought to make money. They bailed.” And conservative legislatures turned a tiny industry into a wedge issue, conjuring “the straw man of lab-grown meat enthusiasts who are going to take away your beef burgers” — laughable, Somers argues, since the industry “poses so little threat that it's kind of laughable that it's been legislated against at all. It's almost total theater.” Bezos's $30 million center gets measured credit — real work, smart people, and a drop in the bucket. Her deeper conclusion cuts against food moralism: personal responsibility won't slow climate change. The fix must come from legislation and innovation, “because you can't talk people out of wanting a burger.” The likely future, per past guest George Monbiot's territory: a hybrid — regenerative agriculture plus alternative proteins plus policy.•       The Sumo Orange. Is this an obituary? Somers thinks not — Andrew's analogy: AI survived its own winters in the eighties and nineties, and downturns are chapters, not endings. The scientists are still at work, the innovations will surface elsewhere in food systems and medicine, and “nothing... will go to waste.” Her ending makes the point by indirection: at a Mission Barns tasting at the Berkeley Bowl — Andrew's favorite store on earth — a marketing director walked her through the produce section and pressed two oranges on her. Walking away, she ate a Sumo orange: not naturally occurring, a hybrid born of food science, “engineered to be delicious and... engineered to be resilient.” Look what technology can give us, she concluded — “it's not so dark.” Proust had his madeleine; Somers has her orange. A new novel is begun, two years out; a return visit is promised. About the Guest Erin Somers is a writer, essayist, and critic in Beacon, New York. She is the author of the novels Stay Up with Hugo Best and the bestselling The Ten Year Affair; her journalism and criticism have appeared widely. “Where's the Beef? The Lab-Grown-Meat Revolution That Wasn't” is the cover story of the September 2026 issue of Harper's Magazine. A vegetarian of twenty years, she has now, finally, tasted the meat. Her third novel is underway. References: •       “Where's the Beef? The Lab-Grown-Meat Revolution That Wasn't” by Erin Somers — Harper's Magazine, September 2026. The second piece from this issue on the show this week, after Finn Brunton's “The Chaos Machine.”•       The Ten Year Affair and Stay Up with Hugo Best by Erin Somers — the novels; a third is underway.•    &nbs...

Read the full transcript here. Why is producing meat so inefficient? How does animal agriculture contribute to hunger and malnutrition? How large are the environmental costs of meat production? How does industrial animal agriculture increase the risk of antibiotic resistance and future pandemics? Would organic or free-range farming solve these problems? What are the biggest sources of suffering for animals on factory farms? Why do people who oppose animal cruelty continue to buy factory-farmed meat? Why does meat consumption keep rising around the world despite decades of advocacy encouraging people to eat less of it? What exactly are plant-based and cultivated meat, and how are they made? Could cultivated meat eventually become a one-to-one replacement for conventional meat? What scientific and engineering problems still need to be solved? Why did plant-based meat attract so much excitement before its growth began to stall? What did companies like Impossible Foods and Beyond Meat get right, and what challenges remain? Why has cultivated-meat research developed differently from plant-based-meat research? Could government funding accelerate alternative meat in the same way public investment helped technologies like renewable energy, electric vehicles, penicillin, and mRNA? And what would it take for alternative meat to finally reach price and taste parity with conventional meat? Bruce Friedrich is co-founder and president of The Good Food Institute (GFI), a Y Combinator funded non-profit that promotes plant-based and cultivated meat. He is also a co-founder of the alternative protein venture capital firm New Crop Capital. Links: Bruce's New Book: Meat The Good Food Institute Staff Spencer Greenberg — Host + Director Ryan Kessler — Producer + Technical Lead WeAmplify — Transcriptionists Igor Scaldini — Marketing Consultant Music Broke for Free Josh Woodward Lee Rosevere Quiet Music for Tiny Robots wowamusic zapsplat.com Affiliates Clearer Thinking GuidedTrack Mind Ease Positly UpLift [Read more]

Send us Fan MailThe world produces and consumes roughly 374 million metric tons of meat every year. But what if we could produce the same thing people love about meat - without raising the animal? Today we're asking whether biotechnology could fundamentally reinvent one of humanity's oldest industries.Bruce Friedrich ( https://en.wikipedia.org/wiki/Bruce_Friedrich ) is Founder and President of the Good Food Institute ( https://gfi.org/ ), a global nonprofit network of science think tanks working to accelerate innovation in plant-based and cultivated meat. GFI now has more than 240 full-time team members around the world, with scientists making up the plurality of its team.Bruce's journey to food innovation is anything but conventional. He grew up in Oklahoma surrounded by cattle ranches and oil wells, spent six years running a homeless shelter and soup kitchen in Washington, D.C., taught in inner-city Baltimore through Teach For America - where he was named his school's Teacher of the Year - and later earned a law degree from Georgetown, graduating magna cum laude.Bruce went on to spend more than a decade working in animal welfare and public policy before founding the Good Food Institute in 2016. His basic insight was that trying to persuade billions of people simply to stop eating meat was unlikely to work. What if, instead, science could produce the meat people love - same taste, texture and functionality - without requiring animals?That idea is the subject of Bruce's fascinating new book, Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food - and Our Future ( https://meatbook.org/ ). The book argues that alternative proteins could become much more than an environmental or animal-welfare story. Bruce makes the case that they could have implications for global hunger, climate change, deforestation, antimicrobial resistance, pandemic prevention, food security, national security, economic competitiveness, and even the future of agriculture itself.And importantly, Bruce isn't arguing that everyone needs to become vegetarian or vegan. As he puts it, the book is about meat “at the macro level” - how meat is made and how it can be made better.Bruce is also a TED Fellow and Y Combinator alum, and his TED talk has been viewed more than 2.5 million times and translated into 30 languages. His writing has appeared in publications including The Wall Street Journal, Foreign Policy, Nature, and Wired, and he has appeared on programs and podcasts including PBS NewsHour, TED Radio Hour, The Ezra Klein Show, and Making Sense.#Meat #FutureOfFood #AlternativeProtein #CultivatedMeat #PlantBasedMeat #FoodTechnology #FoodScience #Biotechnology #SyntheticBiology #Agriculture #FoodSecurity #ClimateChange #Sustainability #Protein #AnimalAgriculture #CultivatedMeat #FoodInnovation #GoodFoodInstitute #BruceFriedrich #Science #Technology #Innovation #FutureOfFood #ClimateTech #GlobalFoodSystemSupport the show

For centuries, meat has been a cornerstone of cuisines and cultures around the world. Yet as global demand continues to rise, questions about sustainability, food security, human health, animal welfare and the environmental impact of food production have become increasingly urgent. In his new book, Meat, which will be available to purchase, Bruce Friedrich explores a provocative question: How can we continue to satisfy humanity's appetite for meat while addressing the challenges facing our food system? As founder and president of The Good Food Institute, Friedrich has become one of the leading voices in the development of alternative proteins, including plant-based foods, precision fermentation, and cultivated meat. Join us for a timely conversation about the future of food. We will explore the technologies transforming protein production, the opportunities and challenges facing alternative proteins, and the broader questions surrounding nutrition, sustainability, consumer acceptance, and the role of innovation in feeding a growing global population. Whether you are enthusiastic, skeptical or simply curious, this discussion offers an opportunity to examine one of the most important—and controversial—food conversations of our time. About the Speaker Bruce Friedrich is founder & president of the Good Food Institute and author of the new book Meat, which Publishers Weekly selected as a top 10 new release in science and Nature featured Meat as one of its five "best science picks.” The book has earned endorsements from Nobel Laureate in economics Michael Kremer, primatologist Jane Goodall, The Ministry for the Future author Kim Stanley Robinson, bioethicist Peter Singer, SpaceX board member Steve Jurvetson, and others. A Nutrition, Food & Wellness Member-led Forum program. Forums at the Club are organized and run by volunteer programmers who are members of The Commonwealth Club, and they cover a diverse range of topics. Learn more about our Forums. Organizer: Patty James  Learn more about your ad choices. Visit megaphone.fm/adchoices

Meat consumption has risen every single year that the United Nations Food and Agriculture Organization has been measuring. Despite warnings about climate impacts spanning over a century, from carbon and methane's  effects to James Hansen's congressional testimony in 1986, to a book called "Diet for a Small Planet" published 52 years ago, global meat production continues its upward trajectory. All available analysis indicates the world will eat at least 50% more meat by 2050.But here's the challenge: human beings struggle with anything requiring self-denial. Energy consumption keeps rising. Miles driven keeps rising. Meat consumption keeps rising. This is not a failure of knowledge or information, it's rooted in human nature itself. Consuming more feels like improvement in quality of life.Today we are joined by Bruce Friedrich, founder and CEO of the Good Food Institute, whose new book "Meat" (meatbook.org) articulates this systems-level thinking. Friedrich offers pragmatic frameworks rather than ideological purity. He recognizes that renewable energy succeeded not by asking people to consume less energy, but by providing better alternatives at competitive prices, enabled by decades of government policy coordinating R&D support, manufacturing incentives, tax credits, and infrastructure investment. He argues that alternative proteins require similar government commitment including: sustained funding for open-source R&D, manufacturing scale-up support, regulatory clarity, and policies that genuinely protect farmer prosperity rather than threatening it. Without government policy as the coordinating force, tribalism, geopolitics, and farmer opposition will likely ensure failure.Friedrich highlights how ranchers and farmers face genuine economic threats that current policy fails to address. Without deliberate government policy protecting their interests, alternative proteins can be seen as an existential threat rather than an opportunity. Ranchers worry about market cannibalization, stranded assets, and unfair competition subsidized by tech investment. These concerns are legitimate and can be addressed by government policy that actively ensures traditional livestock producers share in the opportunities including to where alternative proteins address commodity demand and beef becomes an increasingly valuable luxury product commanding higher prices.The geopolitical dimension cannot be ignored. Eight of the top twenty patent holders in plant-based and cultivated meat over the past five to six years are Chinese companies. China is investing strategically in alternative proteins driven by food security concerns and soft power ambitions, capabilities the West cannot afford to cede. This is not merely about climate or sustainability; it's about technological sovereignty and the future of protein production as a strategic asset.The conversation with Bruce explores how these competing forces, government ambition, farmer/rancher prosperity, technological innovation, and geopolitical competition, can be aligned rather than opposed to accelerate the transition toward sustainable protein production.Send us Fan Mail

Could we see the end of factory farming within our lifetime? What if the answer is not convincing everyone to stop eating meat, but completely changing how meat is made? In this episode of Food Heals, Allison Melody sits down with Bruce Friedrich, president of the Good Food Institute and author of Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food and Our Future. Bruce is vegan. Allison is vegan. And they both support cultivated meat, which is real meat grown directly from animal cells instead of raising and slaughtering animals for food. Cultivated meat has the potential to give meat eaters the same product they already want without factory farming, animal slaughter or animal suffering. It will also reduce the environmental destruction, food contamination, antibiotic resistance and pandemic risks connected to conventional animal agriculture. Bruce explains the difference between plant-based and cultivated meat, why cultivated meat could eventually become more affordable than conventional meat and why some of the world's largest food and meat companies are investing in this technology. They also discuss why global meat consumption continues to rise, the surprising enthusiasm cultivated meat receives from heavy meat eaters and whether this agricultural revolution could end factory farming within our lifetime. • What cultivated meat is and how it is made• The difference between plant-based and cultivated meat• Why cultivated meat does not require animal slaughter• How factory farming affects animals, human health and the environment• The connection between animal agriculture and antibiotic resistance• Why cultivated meat may reduce bacterial contamination• Why governments and major food companies are investing• What needs to happen before cultivated meat becomes widely available• Whether factory farming could end within our lifetime The Good Food Institute:https://gfi.org Get Bruce's new book, Meat:https://meatbook.org

Today I am interviewing Bruce Friedrich, the author of the newly published book "Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food―and Our Future." Bruce Friedrich is the president and founder of the Good Food Institute, one of the leading think tanks working to make the global food system better for the planet, people, and animals. As an international network of organizations, they advance alternative proteins to help meet climate, global health, food security, and biodiversity goals. Bruce Friedrich serves as GFI's chief thought leader and relationship-builder, working in close partnership with GFI's global teams and food system stakeholders around the world. Before founding the Good Food Instiute, he served as Director of Policy for four years at Farm Sanctuary. Prior to that, he worked at PETA for 15 years as Head of Public Campaigns, leading many of the organization's highest-profile and most memorable campaigns. Bruce has penned op-eds for the Wall Street Journal, Foreign Policy, Nature Food, Wired, and many other publications. He has represented GFI on the Ezra Klein Show, Making Sense (Sam Harris), TED Radio Hour, New Yorker Radio Hour, PBS News Hour, and a variety of other podcasts and TV programs. Bruce's TED talk has been viewed almost 2.5 million times and translated into 30 languages. Nature featured Bruce's 2026 book Meat as one of its five “best science picks,” and Publishers Weekly selected Meat as one of the 10 best new releases in science, writing: “This packed account makes food science feel like an urgent and essential undertaking.” The book has also received praise from Nobel Laureate in economics Michael Kremer, primatologist Jane Goodall, and science fiction master Kim Stanley Robinson, among many others. Bruce graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University, the London School of Economics, and Grinnell College. This episode was produced by Jack Lucas Chang.

Conventional meat production negatively impacts the environment, public health, national security and economic stability. Despite this, meat consumption continues to rise each year. Bruce Friedrich explores these issues in his book MEAT: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food—and Our Future. Bruce joins us to discuss the book, and how advances into alternative methods of meat production could revolutionize the way we eat. Resources discussed in this episode:MEAT: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food—and Our Future bookGood Food InstituteGFI BlueskyGFI InstagramGFI LinkedInGFI SubstackGFI ThreadsGFI YoutubeLivestock's Long Shadow reportDiet for a Small Planet bookThinking Fast and Slow bookGiving GreenBruce Friedrich LinkedInHave an idea for an episode? You can email host Jennifer Hetzel at sustainablygeeky@gmail.com.Like the show? Support us at Buy Me a Coffee, and rate/review us wherever you listen. You can also find us on Facebook, X and Instagram.Listen and subscribe to the show on iTunes, Spotify, Pandora, Amazon Music, Audible, and YouTube.

In this episode of Emerging Tech Horizons, Dr. Arun Seraphin speaks with Bruce Friedrich, CEO and Co-founder of the Good Food Institute, about why alternative proteins and food biomanufacturing are emerging as strategic biotechnologyinnovations. As biotechnology reshapes industries ranging from pharmaceuticals to manufacturing, advances in cultivated meat, precision fermentation, and plant-based proteins could strengthen military logistics, improve supply chain resilience, and reinforce America's technological competitiveness through emerging technology.The conversation explores how food biomanufacturing could reduce dependence on vulnerable supply chains by enabling deployable food production, from remote operating bases to submarines and even future space missions. Bruce also explains how these biotechnology innovations are progressing from scientific breakthroughs to scalable biomanufacturing, while highlighting the policy and investment challenges that remain.The discussion also examines the growing international competition in biotechnology, particularly China's investments in food biomanufacturing, and why maintaining U.S. leadership in emerging technology will require sustained innovation, workforce development, commercialization support, and continued investment in biotechnology.Read ETI's Report "Food Biomanufacturing for National Security: Growing a New Segment of the U.S. Defense Industrial Base ": https://www.emergingtechnologiesinstitute.org/-/media/ndia-eti/reports/food-biomanufacturing/eti_foodbiomanufacturing_report_final.pdfRead Bruce Friedrich's book, Meat: https://meatbook.org/ Learn more about the Good Food Institute: https://gfi.org/  For updates on our content, sign up for our weekly mailer: https://www.emergingtechnologiesinstitute.org/sign-upBe sure to follow us on social media for updates, early access to upcoming events, inside scoops, & more:LinkedIn: https://bit.ly/4htROo0Twitter: https://bit.ly/48LHAx3Facebook: https://bit.ly/47vlht8And for more podcasts, articles, & publications on emerging technologies, visit ndiaeti.org.#Biotechnology #NationalSecurity #Biomanufacturing #EmergingTechKeywords:-          Biotechnology-          Biomanufacturing-          Emerging Technology

Levitt rarely interviews advocates, but the founder of the Good Food Institute is different. Once an outspoken — and sometimes outlandish — animal-rights activist, Bruce has come to believe that market-driven innovation and scientific advancement are the best ways to reduce global meat consumption. Steve and Bruce talk about the negative externalities of factory-farmed meat, and why Bruce gave up antics like streaking at Buckingham Palace. This episode originally aired on May 28th, 2021. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Become a paid subscriber to our newsletter/podcast, The Climate Weekly, to help support this show! It's fun. All the cool kids are doing it! ------------- The meat industry is causing huge problems. It's accelerating climate change, increasing risks of pandemics and antibiotic-resistant diseases, and taking up a lot of land. There's a good chance you've tried alternative proteins, but as author Bruce Friedrich argues, that industry is just getting started on the course of innovation. Friedrich is the founder and president of the Good Food Institute and the author of the new book, Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food—and Our Future. In this conversation, he makes the case for why he thinks alternative proteins can revolutionize food systems, reduce climate impact, and improve global health. He explains the biological reasons humans crave meat and why it's important to understand it. Friedrich details the scientific progress and challenges in cultivated meat and what future innovation is possible. He also explains what he sees as the role of government and industry in scaling alternative proteins. I found this conversation to be very honest and straightforward. Hopefully, the exciting future Freidrich sees is possible!    Read Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food—and Our Future   Please consider becoming a paid subscriber to our newsletter/podcast, The Climate Weekly, to help support this show. Your contributions will make the continuation of this show possible.  Our music is "Gotta Get Up" by The Passion Hifi, check out his music at thepassionhifi.com. Rate, review and subscribe to this podcast on iTunes, Spotify, and more! Subscribe to our YouTube channel.  

Today, I am joined by Bruce Friedrich, the founder and president of GFI (Good Food Institute) and author of MEAT: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food—and Our Future, released in February 2026. From Bruce's bio: Bruce has penned op-eds for the Wall Street Journal, Foreign Policy, Nature Food, Wired, and many other publications. He has represented GFI on the Ezra Klein Show, Making Sense (Sam Harris), TED Radio Hour, New Yorker Radio Hour, PBS News Hour, and a variety of other podcasts and TV programs. Bruce's TED talk has been viewed almost 2.5 million times and translated into 30 languages.To connect with Bruce:Visit the book website: https://meatbook.org/GFI website: https://gfi.org/Instagram: https://www.instagram.com/brucegfriedrichInstagram: https://www.instagram.com/thegoodfoodinstitute/Threads: https://www.threads.com/@thegoodfoodinstituteBluesky: https://bsky.app/profile/gfi.orgTo connect with me:Follow me on Facebook and Instagram @didyoubringthehummusDYBTH merch now available! Check out the shop here: https://did-you-bring-the-hummus.myspreadshop.comFor more info on my Public Speaking 101 program: ⁠https://www.didyoubringthehummus.com/publicspeakingforactivists⁠Contact me here or send me an email at info@didyoubringthehummus.comSign up for meditation sessions hereSign up for The Vegan Voyage, to sponsor the podcast, book meditations packages, or sign up for my Public Speaking program hereJoin my Podcast Fan Facebook Group: https://www.facebook.com/groups/didyoubringthehummus/To be a guest on the podcast: https://www.didyoubringthehummus.com/beaguest©2026 Kimberly Winters - Did You Bring the Hummus LLCTheme Song ©2020 JP Winters ⁠@musicbyjpw⁠

Rip visits with Bruce Friedrich, founder of the Good Food Institute and author of Meat, to explore the future of protein—and why alternative meat could reshape our global food system.Bruce breaks down the science and differences behind plant-based, cultivated, and fermented meat—and explains why innovation, not restriction, may be the key to meaningful change.From global hunger and climate impact to food security and economic opportunity, this conversation connects the dots between what's on our plate and the future of humanity.Key Takeaways:Why meat consumption continues to rise globally—and why that mattersThe hidden costs of industrial animal agricultureThe three types of alternative meat: plant-based, cultivated, and fermentedWhy taste and price—not ethics—drive consumer behaviorThe surprising role governments play in shaping food systemsHow alternative proteins could improve food security and resilienceWhy plant-based meat may be healthier than commonly believedWhat needs to happen to scale alternative meat globallyWatch the Episode on YouTubeLearn More About our 2026 Live PLANTSTRONG Events: https://plantstrongevents.com/ Let Us Help Your PLANTSTRONG JourneyLearn More About Our Corporate Wellness Program: https://liveplantstrong.com/corporate-wellness/ COMPLEMENT: Use code PLANTSTRONG for 30% off at https://lovecomplement.com/pages/plantstrong-special-offer Follow PLANTSTRONG and Rip Esselstynhttps://plantstrong.com/ https://www.facebook.com/GoPlantstrong https://www.instagram.com/goplantstrong/https://www.instagram.com/ripesselstyn/ Follow the PLANTSTRONG Podcast and Give the Show a 5-star RatingApple PodcastsSpotify

Good Food Institute founder Bruce Friedrich joins the podcast to discuss the revolutionary changes unfolding in food technology and the mission behind the Good Food Institute's work to reduce reliance on animal agriculture through plant-based and cultivated meat. Bruce presents the key arguments driving the shift toward alternative proteins, including climate change, food security, antibiotic resistance, and pandemic prevention.Read Bruce's book 'Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food, and Our Future'Keep up to date with Peter on SubstackKeep up to date with Kasia!watch this episode on YouTube! Producer: Rachel BarrettThanks to our researcher Chris van Ryn! And thanks to Maia Iva! Hosted on Acast. See acast.com/privacy for more information.

Karl and Erum are back from SynBio Beta 2026 in San Jose,  and they brought home an Impact Award. In this special recap episode, they break down the biggest moments from the conference: Neon's audacious plan to engineer chicken eggs as bioreactors, P&G's push into bio ceramides with their Native brand, Twist Bioscience's expansion from DNA synthesis into proteins, and Anthropic's deepening footprint in pharma through its acquisition of Coefficient Bio and partnership with Eli Lilly. They cover panels on the dark proteome, engineered longevity, bio-based colors replacing synthetic dyes, programmable nutrition, and the future of alternative meat,  plus a standing-room-only session on bio-literacy featuring Drew Endy. Along the way, they share stories from the hallways, highlight emerging founders in DNA data storage and space biotech, recap Chef Pierre Thiam's fonio-fueled dinner, and reflect on why strengthening relationships across the bioeconomy matters more than ever.Grow Everything brings the bioeconomy to life. Hosts Karl Schmieder and Erum Azeez Khan share stories and interview the leaders and influencers changing the world by growing everything. Biology is the oldest technology. And it can be engineered. What are we growing?Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.messaginglab.com/groweverything⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Chapters:(00:00:00) - Grow Everything Wins the SynBio Beta 2026 Impact Award(00:04:30) - Conference Highlights, Listener Meetups & Walking the Exhibit Hall(00:08:15) - Cellular Intelligence, BioBrain AI & Neon's Chicken Egg Bioreactor(00:13:00) - P&G's Bio Ceramides, Twist Bioscience & the Everyday Bio Panel(00:19:30) - Engineered Longevity: Gene Therapy, Matter Bio & Measuring Aging(00:22:30) - AI Meets Pharma: Anthropic, Eli Lilly's Tune Lab & Startup Alliances(00:29:00) - Bruce Friedrich on the Future of Alternative Meat(00:32:00) - Programming Nutrition: When Snacking Meets Medicine(00:36:15) - Bio-Literacy with Drew Endy & the Teaching Disorder(00:42:00) - Panel Recaps: Dark Proteome, Bio Colors, Enzymes & Chef Pierre ThiamLinks and Resources:Links and Resources DocumentTopics Covered:fungi pigments, bio-based colorants, fungal dyes, natural pigments, sustainable color, food colorants, synthetic dyes alternatives, antioxidant pigments, food and beverage, clean ingredientsHave a question or comment? Message us here:Text or Call (804) 505-5553⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠Grow Everything⁠⁠⁠⁠⁠⁠⁠⁠Music by: Nihilore Production by: Amplafy Media

Humans eat more than 550 metric tons of meat and seafood a year — a number that's steadily climbing, and expected to do so until at least 2050. At the same time, scientists are working to develop plant-based and cultivated meats that deliver the same experience with more nutrition and at a lower cost. We talk to Good Food Institute founder and president Bruce Friedrich about his new book, “Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food— and Our Future.” Is alternative meat in your future, or even a reality for you today? Guests: Bruce Friedrich, founder and president, The Good Food Institute; author, Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food--and Our Future" Learn more about your ad choices. Visit megaphone.fm/adchoices

For decades, the case against industrial animal farming has been framed as a moral one—and it hasn't slowed consumption. As countries grow wealthier, meat consumption rises right along with them. But according to Bruce Friedrich, a different kind of change is now underway. From plant-based meat to cultivated proteins, a technological shift may be emerging—one that could make animal farming obsolete, not because people changed their minds, but because the system changed around them.

In this episode, Mariann sits down with Bruce Friedrich, Founder and President of The Good Food Institute and author of Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food and Our Future, for a wide-ranging conversation about why the plant-based and cultivated meat revolution isn’t dead — it’s just getting started. Alternative proteins are a global food security imperative,…

In this episode of SciDish, we sit down with Bruce Friedrich, founder and president of the Good Food Institute, to unpack his new book MEAT: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food—and Our Future, recently named one of Publishers Weekly's Top Ten New Releases in Science. Rather than arguing against meat consumption, Friedrich explores a pragmatic question: if global demand for meat continues to rise, can science help us produce it more efficiently, safely, and sustainably? We dig into the food science and biotechnology behind plant-based and cultivated meat, the real-world bottlenecks to scaling these innovations, why conventional meat companies are investing in alternative proteins, and how policy decisions today could quietly shape the future of protein production. Plus: This episode of Omnivore is brought to you by IFT FIRST – Food Improved by Research, Science, and Technology. Join the leading food science and innovation expo, IFT FIRST, at McCormick Place in Chicago, July 12th through the 15th, for the industry’s premier event connecting innovation, science, and business. Learn more at ift.org.

Today's global meat consumption is more than double what it was in the late 1980s. At the same time, animal agriculture is the largest driver of deforestation, biodiversity loss, and antimicrobial resistance — and a major contributor to water stress. Despite decades of advocacy around health, climate, and animal welfare, demand for meat continues to rise. Bruce Friedrich argues that ... READ MORE The post Bruce Friedrich on MEAT: Why Plant-Based and Cultivated Meat Are the Future of Protein. appeared first on Healthification.

After several hype years, plant-based and cultivated meat have faced growing skepticism. Lately, the media has written obituaries. And the market value is declining. Bruce Friedrich, founder and president of the Good Food Institute, offers a different view: the long view.Friedrich joined clean energy reporter David Roberts on the Volts podcast to discuss his new book, Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food—and Our Future. It's an honest conversation about a difficult topic, that's well worth listening to. Shared here on Feed with permission.For more info, transcript and resources, visit: https://tabledebates.org/podcast/episode96Want to share your reflections on the episode? Send us an email or voice memo to podcast@tabledebates.orgSubscribe to the Volts podcastRead Bruce Friedrich's new book: Meat

What if the entire strategy for fixing how we produce meat has been wrong from the start?For fifty years, advocates have tried to convince people to eat less. Yet,  consumption has broken a new global record every single year since 1961. Every. Single. Year. So Bruce Friedrich decided to stop fighting human nature and start working with it.Bruce is the founder of The Good Food Institute, a global science think tank, and the author of a new book called Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food and Our Future. His argument is simple and a little mind-bending: the goal isn't a world where people sacrifice. It's a world where they can't tell the difference.That's the vision. And in the conversation that follows, Bruce explains exactly how close we actually are to making it real, why companies like Tyson are essential to getting there, and why he puts the odds at 95 percent, but only if one critical thing happens.It's Bruce Friedrich on The Business of Giving.

John remembers civil rights leader and formative voice in 20th century US politics, Rev. Jesse Jackson who died at age 84 after a decade-long battle with a debilitating neurological disorder. He also talks about FCC Chair Brendan Carr putting the brakes on Steven Colbert's interview with Democratic Texas Congressman James Talarico and the death of legendary actor Robert Duvall who passed away at the age of 95. Then, he interviews Bruce Friedrich who is the founder and president of the Good Food Institute (GFI), a global science think tank with more than 230 full-time team members, the plurality scientists. Climate charity evaluator Giving Green recommends GFI as a top six charity for climate impact, highlighting its “successful track record, breadth of expertise, and strategic approach,” and calling it “a powerhouse in alternative protein thought leadership and action.” They talk about his new book "MEAT: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food—and Our Future". In the book, Bruce offers an exploration of how science, policy, and industry can work together to satisfy the world's soaring demand for meat, while building a healthier and more sustainable world. Next, John welcomes back Shawn Harris who is a retired Brigadier General and Polk County cattle producer, who returned home to Georgia after 40 years of military service to run a first-generation grass-fed cattle farm in Rockmart. Harris is running to replace Marjorie Taylor Greene in Georgia's 14th Congressional District, a democrat in a crowded field of Republicans in a race that suddenly has the full attention of Donald Trump, who will travel there this week. And lastly, he jokes with "Comedy Daddy" Keith Price and they chat with listeners about Robert Duvall, Jesse Jackson, and Combover Caligula.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meat is responsible for roughly a fifth of climate change, the lion's share of deforestation, 70% of our antibiotic use, and quite possibly the next pandemic — and consumption is going up every single year, with no end in sight. In this episode, Bruce Friedrich of the Good Food Institute joins me to argue that the only way out of this mess is better meat: plant-based and cultivated alternatives that can compete on price and taste, the way renewables now compete with fossil fuels. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.volts.wtf/subscribe

We are Melanie and Anthony, the two community builders at EA Barcelona. In this post, we share where the group stands today and reflect on key learnings from nearly three years of grant-funded community building. We hope these reflections are useful to other community builders, funders, and CEA, particularly around what it realistically takes to build and sustain EA communities over multiple years, from funding stability and feedback loops to the personal sustainability of professional community builders. TL;DR EA Barcelona was funded by the EA Infrastructure Fund between May 2023 and December 2025 (

Bruce Friedrich, founder of the Good Food Institute, discusses his new book, Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food—and Our Future. He argues for the need for technological innovation in meat production and explains how plant-based and cultivated meat can address environmental, health, and food security challenges. He also discusses the importance of achieving price and taste parity rather than relying on dietary mandates, and how science, policy, and industry can work together to meet the world's soaring demand for meat. The Hub is Canada's fastest growing independent digital news outlet.   Subscribe to The Hub's podcast feed to get our best content when you are on the go: https://tinyurl.com/3a7zpd7e (Apple)  https://tinyurl.com/y8akmfn7 (Spotify) Follow The Hub on X: https://x.com/thehubcanada?lang=en   CREDITS: Amal Attar-Guzman - Producer & Video Editor Alex Matta - Sound Editor  Sean Speer - Host   To contact us, sign up for updates, and access transcripts email support@thehub.ca

In his new book "Meat," Bruce Friedrich argues that the way we produce meat is unsustainable — for the climate, the planet and public health — and that the solution isn't eating less of it, but making it differently. From lab-grown meat to plant-based alternatives, he says a food revolution is already underway, whether consumers realize it or not. Geoff Bennett speaks with Friedrich for more. PBS News is supported by - https://www.pbs.org/newshour/about/funders. Hosted on Acast. See acast.com/privacy

In his new book "Meat," Bruce Friedrich argues that the way we produce meat is unsustainable — for the climate, the planet and public health — and that the solution isn't eating less of it, but making it differently. From lab-grown meat to plant-based alternatives, he says a food revolution is already underway, whether consumers realize it or not. Geoff Bennett speaks with Friedrich for more. PBS News is supported by - https://www.pbs.org/newshour/about/funders. Hosted on Acast. See acast.com/privacy

Can meat save the planet? That's the paradoxical promise of the longtime vegan activist Bruce Friedrich, founder of the Good Food Institute. In his new book, Meat, Friedrich argues that plant-based and cultivated meat can satisfy the craving of the most hardline carnivore while simultaneously fixing the apocalyptic environmental consequences of industrial farming. So new tech, particularly the latest technology that magically mimics meat, will enable the regeneration of the (real) natural world. For this vegan advocate of meat, this next agricultural revolution will not only transform humanity's favorite food but also our planet's environmental future. Keen On America is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe

Alternative meat looks like it is collapsing. Startups are shutting down, funding is drying up, and headlines are calling the category finished, but that reaction may reflect a misunderstanding of how technological revolutions actually unfold. Bruce Friedrich, President of the Good Food Institute and author of Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food and Our Future, explains why most people will not change behavior for values alone, why price and taste are the real adoption gates, and why "only" $3 billion in cultivated meat funding is far smaller than it sounds when spread across years and companies. Paul and Bruce discuss what it will take to reach taste and price parity, why governments increasingly view alternative protein as food security and national security infrastructure, and why today's failures can be a normal feature of early-stage category formation rather than proof the model will not work. You will leave with a clearer, more evidence-driven view of what is happening now and what progress actually looks like. Things You Will Learn: How taste and price parity shape S-curve adoption in food, regardless of ethics or intent Why $3B in cultivated meat investment may be insufficient relative to comparable industrial innovation cycles How food security, geopolitical risk, and economic competitiveness are driving government interest in alternative protein Tools & Frameworks Covered: S-Curve Adoption – helps evaluate whether setbacks are normal in scaling technologies Eliminating the Green Premium – helps frame what it takes for sustainable products to win at mass-market scale B2B Enablement Strategy – helps identify leverage points that unlock category-wide progress   #BusinessForGood #SustainableBusiness #FutureOfFood #AlternativeProtein #PrecisionFermentation

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: The Protester, Priest and Politician: Effective Altruists before their time, published by NickLaing on September 5, 2024 on The Effective Altruism Forum. Epistemic status: Motivated and biased as a Christian, gazing in awe through rose-tinted glasses at inspiring humans of days gone by. Written primarily for a Christian audience, with hopefully something of use for all. Benjamin Lay - The Protester Benjamin Lay, only 4½ feet tall, stood outside the Quaker meeting house in the heart of Pennsylvania winter, his right leg exposed and thrust deep into the snow. One shocked churchgoer after another urged him to protect his life and limb - but he only replied "Ah, you pretend compassion for me but you do not feel for the poor slaves in your fields, who go all winter half clad."[1] Portrait of Benjamin Lay (1790) by William Williams. In 1700 Lay's moral stances were more than radical.[2] He thought women equal to men, was anti-death penalty, pro animal rights and an early campaigner for the abolition of slavery. In the Caribbean he made friends with indentured people while he boycotted all slave produced products such as tea, sugar and coffee. I thought Bruce Friedrich of the Good Food Institute[3] was ahead of his time for going vegan in 1987 - well, how about Lay in the 1700s? Many of these moral stances might seem unimpressive now, but back then I would bet under 1% of people held any one of them. These were deeply neglected and important causes, and Lay fought against the odds to make them tractable. His creative protests were perhaps as impressive as his morals. He smashed fine china teacups in the street saying people cared more about the cups than the slaves that produced tea. He yelled out "there's another Negro master" when slave owners spoke in Quaker meetings. He even temporarily kidnapped a slave owner's child, so his parents would experience a taste of the pain parents back in Africa felt while their children were permanently kidnapped. These protests stemmed from a deep spiritual devotion to do and proclaim the right thing - people's feelings and cultural norms be darned. Extreme actions like these have potential to backfire, but Lay chose wisely to perform most protests within his own Quaker church. Perhaps he knew that within the Quakers lay fertile ground to change hearts and minds - despite it taking 50 years to make serious inroads. When the Quakers officially denounced slavery In 1758 - perhaps the first large organization to do so - a then feeble Lay, aged 77, exclaimed: "Thanksgiving and praise be rendered unto the Lord God… I can now die in peace." John Wesley - The Priest "Employ whatever God has entrusted you with, in doing good, all possible good, in every possible kind and degree to the household of faith, to all men!" - John Wesley A key early insight of the "Effective Altruism" movement was the power of "earning to give" - that we can do great good not just through direct deeds, but by earning as much money as possible and then giving it away to effective causes. Yet one man had the same insight with similar depth of understanding 230 years earlier, outlined in just one sermon derived almost entirely from biblical principles.[4] John Wesley preached extreme generosity as a clear mandate from Jesus. His message was simple but radical. Earn all you can, live simply to save money, then give the rest to good causes. Sounds great but who actually does that? He also had deep insight in the pitfalls of earning to give. We should keep ourselves healthy and not overwork. We should sleep well and preserve "the spirit of a healthful mind". We should eschew evil on the path to the big bucks. And don't get rich while you're earning the big bucks, as you risk falling away from your faith and mission. He also understood that earning to give wasn't a path for e...

Headlines Matter: Topline Takeaways From A Recent Ultra-Processed Food Study Are Wrong And Irresponsible by Amy Williams at GFI.org Original post: https://thegoodfoodinstitute.substack.com/p/headlines-matter-topline-takeaways  Bruce Friedrich on Rich Roll Podcast: https://www.richroll.com/podcast/bruce-friedrich-617/  The Good Food Institute is an international nonprofit reimagining meat production in order to make the global food system better for the planet, people, and animals. GFI understands that with “alternative proteins” we can mitigate the environmental impact of our food system, decrease the risk of zoonotic disease, and ultimately feed more people with fewer resources. Visit GFI.org for more information.    How to support the podcast: Share with others. Recommend the podcast on your social media. Follow/subscribe to the show wherever you listen. Buy some vegan/plant based merch: https://www.plantbasedbriefing.com/shop        Follow Plant Based Briefing on social media: Twitter: @PlantBasedBrief YouTube: YouTube.com/PlantBasedBriefing  Facebook: Facebook.com/PlantBasedBriefing  LinkedIn: Plant Based Briefing Podcast Instagram: @PlantBasedBriefing   #Vegan #PlantBased #plantbasedbriefing #GFI #alternativeprotein #altprotein #plantbasedmeat #headlinesmatter #processedfood    

Has science cracked the code on mass producing realistic meat substitutes? Or are lab-gown alternative proteins an impossible dream? In this week's episode of Cleaning Up, Baroness Bryony Worthington sits down with president of the Good Food Institute, Bruce Friedrich, to explore the future of food. Friedrich details his vision for a more sustainable food system through technologies like plant-based and cultivated meat and outlines the promising progress and significant challenges remaining in scaling these novel proteins. Worthington and Friedrich debate the roles of policy, public opinion, and big agriculture in determining whether alternative proteins can truly transform our food system or remain forever niche.Links and more: The Good Food Institute (https://gfi.org) TEA of cultivated meat. Future projections for different scenarios (https://cedelft.eu/publications/tea-of-cultivated-meat/) A new land dividend: the opportunity of alternative proteins in Europe (https://green-alliance.org.uk/publication/a-new-land-dividend-the-opportunity-of-alternative-proteins-in-europe/) Recipe for a Livable Planet: Achieving Net Zero Emissions in the Agrifood System: (https://openknowledge.worldbank.org/entities/publication/406c71a3-c13f-49cd-8f3f-a071715858fb) UNEP Report on alternative proteins (https://www.unep.org/resources/whats-cooking-assessment-potential-impacts-selected-novel-alternatives-conventional) Episode 136 with Jim Mellon (https://www.youtube.com/watch?v=jqFPic5iqds)

Upon reading his obituary, Mark Twain reportedly wrote that “the reports of my death are greatly exaggerated.” Whether Twain actually wrote this or not, the reality remains that today the reports of the death of cultivated meat are indeed quite real. Yet Bruce Friedrich, the president of the Good Food Institute, is here to tell you that he believes such reports are not based on science and are indeed greatly exaggerated.  Few people have done more to inspire others to pursue alternative protein—including cultivated meat—as a strategy to ameliorate world problems than Bruce. I've known Bruce since 1996, and one thing that's remained constant during the past three decades is that Bruce's commitment to reducing suffering on the planet is simply enormous. Whether in his role as part of the nonprofit animal advocacy world or the crusade he's been on since co-founding GFI in 2016 to render alternative proteins no longer alternative, Bruce's lodestar has always been: how can he do as much good as possible during his limited time on the planet? In this conversation, Bruce and I focus on the state of the plant-based and cultivated meat industries today, why he believes the critics are misguided, whether China will lead this race, how to respond to the new cultivated meat bans like those newly passed in Florida and Alabama, and critically: what it will take for alt-protein to no longer be alt. Discussed in this episode This episode is the 10th in our ten-part podcast series on cultivated meat. The previous nine episodes include Orbillion Bio, UPSIDE Foods, Avant Meats, BlueNalu, Eat Just, Fork & Good, Mosa Meat, New Harvest, and Aleph Farms. Dr. Elliot Swartz's presentation: The Cost Drivers of Cultivated Meat Production. GFI's Plant-Based Meat Production Volume Modeling 2030 analysis. GFI's numerous additional resources, including The Science of Cultivated Meat, Advancing Solutions for Alternative Protein, The Costs and Environmental Impacts of Cultivated Meat, and The GFI Startup Manual.  You can sign up to receive GFI's many newsletters and to be alerted to their many webinars and other events and resources at gfi.org/newsletters.  Bruce cites numerous laws, including Amara's Law (we tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run), Wright's Law (for every cumulative doubling of units produced, costs will fall by a constant percentage), and even Newton's Third Law (for every action there is an equal and opposite reaction). Good Meat is now selling cultivated chicken at a butchery in Singapore. China's five-year plan for the future of meat. The cultivated meat documentary Meat the Future. Bruce recommends Hannah Ritchie's book, Not The End of the World. You can see Paul's review of it here. Ezra Klein's 2021 NY Times column, Let's Launch a Moonshot for Meatless Meat. Bruce's 2019 TED Talk. The Center for Strategic and International Studies' report: The Future Appetite for Alternative Proteins. Our past episodes with Ryan Bethencourt and Jason Matheny. An upcoming episode with Israel's albumin producer PoLoPo! More about Bruce Friedrich Bruce Friedrich is founder & president of the Good Food Institute, a global network of nonprofit science-focused think tanks, with more than 220 full-time team members across affiliates in the U.S., India, Israel, Brazil, Singapore, and Europe (UK, Germany, & EC). GFI works on alternative protein policy, science, and corporate engagement - to accelerate the production of plant-based and cultivated meat in order to bolster the global protein supply while protecting our environment, promoting global health, and preventing food insecurity. Friedrich is a TED Fellow, Y Combinator alum, 2021 "American Food Hero" (EatingWell Magazine), and popular speaker on food innovation. He has penned op-eds for the Wall Street Journal, Foreign Policy, USA Today, the Los Angeles Times, Nature Food, Wired, and many other publications. He has represented GFI on the TED Radio Hour, New Yorker Radio Hour, the Ezra Klein Show, Making Sense (Sam Harris), and a variety of other podcasts and TV programs. Bruce's 2019 TED talk has been viewed more than 2.4 million times and translated into 30 languages. Friedrich graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University and the London School of Economics.

Art Bell - Bruce Friedrich - People for the Ethical Treatment of Animals

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: EA Wins 2023, published by Shakeel Hashim on December 31, 2023 on The Effective Altruism Forum. Crossposted from Twitter. As the year comes to an end, we want to highlight and celebrate some of the incredible achievements from in and around the effective altruism ecosystem this year. 1. A new malaria vaccine The World Health Organization recommended its second-ever malaria vaccine this year: R21/Matrix-M, designed to protect babies and young children from malaria. The drug's recently concluded Phase III trial, which was co-funded by Open Philanthropy, found that the vaccine was between 68-75% effective at targeting the disease, which kills around 600,000 people (mainly children) each year. The work didn't stop there, though. Following advocacy from many people - including Zacharia Kafuko of 1 Day Sooner - the WHO quickly prequalified the vaccine, laying the groundwork for an expedited deployment and potentially saving hundreds of thousands of children's lives. 1 Day Sooner is now working to raise money to expedite the deployment further. 2. The Supreme Court upholds an animal welfare law In 2018, Californians voted for Proposition 12 - a bill that banned intensive cage confinement and the sale of animal products from animals in intensive confinement. The meat industry challenged the law for being unconstitutional - but in May of this year, the US Supreme Court upheld Prop 12, a decision that will improve the lives of millions of animals who would otherwise be kept in cruel and inhumane conditions. Organizations such as The Humane League - one of Animal Charity Evaluators' top charities - are a major part of this victory; their tireless campaigning is part of what made Prop 12 happen. Watch a panel discussion featuring The Humane League at EAG London 2023 here. 3. AI safety goes mainstream 2023 was the year AI safety went mainstream. After years of work from people in and around effective altruism, this year saw hundreds of high-profile AI experts - including two Turing Award winners say that "mitigating the risk of extinction from AI should be a global priority". That was followed by a flurry of activity from policymakers, including a US Executive Order, an international AI Safety Summit, the establishment of the UK Frontier AI Taskforce, and a deal on the EU AI Act - which, thanks to the efforts of campaigners, is now going to regulate foundation models that pose a systemic risk to society. Important progress was made in technical AI safety, too, including work on adversarial robustness, mechanistic interpretability, and lie detection. Watch a talk from EAG Boston 2023 on technical AI safety here. 4. Results from the world's largest UBI study Since 2018, GiveDirectly - an organization that distributes direct cash transfers to those in need - has been running the world's largest universal basic income experiment in rural Kenya. In September, researchers led by MIT economist Taveneet Suri and Nobel laureate Abhijit Banerjee, published their latest analysis of the data - finding that giving people money as a lump sum leads to better results than dispersing it via monthly payments. Long-term UBI was also found to be highly effective and didn't discourage work. The results could have significant implications for how governments disburse cash aid. Watch GiveDirectly's talk at EAGx Nordics 2023. 5. Cultivated meat approved for sale in US After years of work from organizations like the Good Food Institute, in June 2023 the USDA finally approved cultivated meat for sale in the US. The watershed moment made the US the second country (after Singapore) to legalize the product, which could have significant impacts on animal welfare by reducing the number of animals that need to be raised and killed for meat. Watch the Good Food Institute's Bruce Friedrich talk about alternative ...

Don't fear as the holidays draw near! Bruce Friedrich is here with a wealth of conversational advice to guide plant-based people through potential holiday woes. If you find yourself dreading those inevitable questions and possible confrontations about your vegan lifestyle choices, this episode is for you! Bruce provides practical strategies, specific wording and phrases, and even role-plays conversations with Toni and Michelle to help anyone feel more comfortable engaging about veganism (or other issues that matter to you!) with just about anyone you come across, not the least, family at the holiday meal table.  Show Notes  Newsletter Sign-Up Support The Show Your Hosts: Toni Okamoto & Michelle Cehn  Thanks for tuning in to the Plant-Powered People Podcast! Be sure to subscribe at PlantPoweredPodcast.com to get our podcast e-mail newsletters.  Resources Plant-Based on a Budget (budget recipes) World of Vegan (vegan recipes and guides) The Friendly Vegan Cookbook Plant-Based on a Budget Meal Plans Connect with World of Vegan Website Instagram TikTok YouTube Facebook Newsletter

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: EAGxVirtual: Speaker announcements, timings, and other updates, published by Sasha Berezhnoi on November 2, 2023 on The Effective Altruism Forum. EAGxVirtual is fast approaching and we're excited to share some more details about the event! This post covers updates from the team, including dates and times, content, unique features, and demographic data. In the previous post , we covered the conference theme, reasons to attend, and reviews from the previous attendees. Content: what to expect We're very excited to announce our key speakers for this event: Peter Singer on the most pressing moral issues facing humanity . Bruce Friedrich, President of The Good Food Institute on longtermism and alternative proteins. Carl Robichaud, Co-lead on nuclear policy grantmaking at Longview Philanthropy on a turning point in the story of nuclear weapons. Olga Kikou, Head of the EU Office of Compassion in World Farming on ending the cage age in the EU. Neel Nanda, Research Engineer at DeepMind on open problems in mechanistic interpretability. We are working hard on the program. Beyond the above talks (and many more talks and workshops!), you can expect office hours hosted by experts and EA orgs, fireside chats, group meetups and icebreakers, lightning talks from attendees, and unofficial satellite events. The tentative schedule is available here (all times are in UTC). Please note that the schedule is subject to change. The final schedule will be available on the Swapcard app, which we aim to launch next week. Taking action anywhere in the world We have already received 600 applications from people representing over 70 countries. We welcome all who have a genuine interest in learning more or connecting, including those who are new to effective altruism. If you are a highly-engaged EA, you can make a difference by being responsive to requests from first-time attendees. The map below shows the geographical distribution of the participants: We would love to see more applications. If you know someone who you think should attend the conference, please encourage them to apply by sending them this link: eagxvirtual.com The deadline for applications is 11:59 pm UTC on Thursday, 16 November. Apply here if you haven't already. Dates and times The conference will be taking place from 10 am UTC on Friday, November 17th, until 11:59 pm UTC on Sunday, November 19th. We don't expect you to always be online you can be flexible with your participation! It's completely okay if you can attend only on one of the days. Recordings will be available for registered attendees, so you can watch the sessions you missed later. Friday will feature introductory-level content for participants who are relatively new to EA and a career fair on Gather Town . Saturday and Sunday will have full-day schedules, starting at 7 am UTC each day. There will be a break in the program on Sunday between 2 am and 7 am UTC. Conference features Our main content and networking platform for the conference is the Swapcard . We will share access to the app with all the attendees on November 6 and provide guidance on how to use it and get the most out of the conference. We collaborate with EA Gather Town to make an always-available virtual venue for the attendees to spark more connections and unstructured discussions throughout the conference. Extensive stewardship program . We will highlight ambassadors across different cause areas whom you can speak to get advice or feedback on your career plans. Evergreen discussion space : we are inviting everyone to use EA Anywhere Slack as a discussion space. No more Slacks that are abandoned immediately after the conference is over! Ways to contribute If you want to represent your organization at the career fair or host office hours, please, fill out this form . Apply to give a Lightning talk if ...

This week on O+O: UK Net Zero rollbacks, the rise of global populism and why we should all be hungry for (protein) alternatives. Pull up a chair to the table and tuck in to this week's episode. With the UK Prime Minister Rishi Sunak's recent announcement that he plans to ‘roll back' Net Zero commitments, coupled with the disturbing rise of global populist politicians choosing to hack the climate crisis conversation, our hosts Christiana Figueres, Tom Rivett-Carnac and Paul Dickinson, ask: why, and why now, are these leaders choosing to act against the scientific consensus and hit the brakes on progress? Tune in this week to hear the hosts' lively and insightful analysis on this worrying trend in global politics. Alternative proteins is the topic of this week's guest interview.  Bruce Friedrich from the Good Food Institute is interviewed by the unflappable Andy Jarvis from theBezos Earth Fund, using his expertise in this area to dig into this incredibly important and hugely influential issue. Bruce, Andy and the hosts unpacked the outsized positive impact that alternative proteins can have not only on tackling the climate crisis, but also our health, animal well-being and nature restoration.  He also issued a stark warning with regards to the huge quantities of antibiotics we feed our animals and the current and future on human health: “The UK government said the threat to the human race from antimicrobial resistance is more certain than the threat from climate change. It's already killing 1.3 million people per year. It's predicted to be killing 10 million people per year by 2050, according to an article in The Lancet last year.  Seventy percent of medically relevant antibiotics are being fed to farm animals. Now, former head of the World Health Organization, Margaret Chan, has said  the end of working antibiotics is the end of modern medicine.” * Yikes.   Music this week comes from Colombian Psychedelic band ‘BALTHVS' and their track ‘Eclipse Solar'.   NOTES AND RESOURCES   * Bruce quotes an article published in Jan 2022 by The Lancet:  Global burden of bacterial antimicrobial resistance in 2019: a systematic analysis. This article in turn quotes the UK's AMR review's final paper:Tackling Drug-Resistant Infections Globally: Final report and recommendations (2016) which is the original source of the figures Bruce uses in the quote above.  PLUM VILLAGE   Zen and the Art of Saving the Planet course. Sign up  HERE and make sure to check out their scholarships on offer if support is needed.  GUESTS   Bruce Friedrich, President and Founder of The Good Food Institute Twitter | LinkedIn  The Good Food Institute Twitter | LinkedIn    Andy Jarvis, Director of Future of Food at Bezos Earth Fund Twitter | LinkedIn | Instagram MUSIC   BALTHVS Website | Instagram | YouTube Learn more about the Paris Agreement.   It's official, we're a TED Audio Collective Podcast - Proof! Check out more podcasts from The TED Audio Collective   Please follow us on social media! Twitter | Instagram | LinkedIn

First, I'm answering your questions about lab-grown meat, then I am talking to Dr. Deepika Krishna about healing gynecological cancer, and finally I'll be covering one of the most controversial topics of our time and making a very special announcement. Part 1: What's The Deal with Lab-Grown Meat? With Bruce Friedrich Lab-grown meat, also known as cultured meat, is a big advancement in making food in a better way. Instead of raising lots of animals on farms, scientists grow just the muscle part of animals in labs. This helps solve problems like hurting animals and harming the environment. Lab-grown meat has great advantages: it can stop animals from suffering on farms, give us healthier meat, and help our planet by causing less pollution and using fewer resources. Bruce Friedrich is co-founder and executive director of The Good Food Institute (GFI.org), a nonprofit organization that promotes healthy and sustainable alternatives to industrially produced meat, dairy, and eggs. Bruce is the co-author of Clean Protein: The Revolution that Will Reshape Your Body, Boost Your Energy—and Save Our Planet  Part 2: Taking a Holistic Approach to Gynecological Cancer with Dr. Deepika Krishna Dr. Deepika Krishna is an Integrative Health Coach and accomplished gynecologist, specializing in supporting people in their journey towards healing from chronic lifestyle ailments while promoting immunity and long-lasting well-being. Her expertise extends to gynecological cancers, and she places a strong emphasis on strengthening the body's defense mechanisms to ward off diseases, including cancer and other persistent health issues. Driven by personal experience, she embarked on a holistic mission to restore her own health after facing hormonal imbalances that traditional medical approaches couldn't resolve. This profound journey led her to recognize the importance of considering the entire body, rather than just symptoms, allowing her to better guide her patients towards comprehensive wellness. Her commitment to this approach is reflected in her work, aimed at empowering others to achieve optimal health and vitality. Learn more about her holistic approach at https://www.immunosciences.in/health-reset Part 3: A Controversial Topic and Special Announcement You're gonna have to listen to find out more! We're on Patreon! Nourish, Heal, Repeat: Exclusive Monthly Content By becoming a patron, you can access exclusive content tailored to your specific wellness goals. Whether you want to support my green juice habit, get access to extra exclusive episodes, download vegan recipes, take online wellness classes, or join our Zoom parties, there is a membership tier that is perfect for you! Join me on this transformative path and unlock the benefits of healing yourself through food! Join Now at Patreon.com/FoodHeals Thank You to Our Sponsors! CURED Nutrition You deserve to take control of your mental and physical health. CURED Nutrition is trying to make it easier for you to do exactly that. Formulated with their trinity of ingredients – a blend of full-spectrum cannabinoids, functional mushrooms, and adaptogens – Cure is your answer to finding the calm in every storm. Go to Curednutrition.com/foodheals and use code foodheals for 20% off. Organifi Organifi, is a line of organic superfood blends that offers plant based nutrition made with high quality ingredients. Organifi takes pride in offering the best tasting superfood products on the market at a price that works out to less than $3 a day. Go to www.organifi.com/foodheals and use code foodheals for 20% off. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Bruce Friedrich is the founder and CEO of the Good Food Institute (GFI). As a child, hebecame profoundly aware of the poverty and starvation of others and was compelled to dosomething about it. He explains how this led him to found GFI to address global poverty andchallenge the industrialized food system. GFI does this while also supporting a work culture thatpromotes vocational self-actualization and avoids burnout. This conversation highlights Bruce'sbelief that making animal products without animals (plant-based and cellular agriculture) can doa huge amount to prevent climate change, preserve biodiversity, and mitigate existential risks.

What Is cultivated meat? Could it change the future of food? By Charlotte Pointing at VegNews.com Original post: https://vegnews.com/vegan-news/environment/save-whales-stop-eating-lobster    Rich Roll Episode with Bruce Friedrich: https://youtu.be/2GzGU_pMG5M   Launched in 2000, VegNews is the largest vegan media brand in the world. They have a best-selling plant-based magazine, and they create amazing content from food and fashion to travel, celebrity interviews, beauty and health info, a meal planner, and vegan travel excursions. Their Guide section on their website is full of great information and they have an online shop where you can find cookbooks, foods, kitchen tools, vegan meal delivery services. They also have a website, VeganWeddings.com. Please visit www.VegNews.com for a wealth of resources.    How to support the podcast: Share with others. Recommend the podcast on your social media. Follow/subscribe to the show wherever you listen. Buy some vegan/plant based merch: https://www.plantbasedbriefing.com/shop    Follow Plant Based Briefing on social media: Twitter: @PlantBasedBrief YouTube: YouTube.com/PlantBasedBriefing  Facebook: Facebook.com/PlantBasedBriefing  LinkedIn: Plant Based Briefing Podcast Instagram: @PlantBasedBriefing #vegan #plantbased #plantbasedpodcast #veganpodcast #plantbasedbriefing #cultivatedmeat #culturedmeat #3dmeat #labgrownmeat #altprotein #cultfoods #sustainability   

Alternative proteins will benefit enormously from government support (e.g., research funding, private sector incentives, and regulatory clarity). In this talk, GFI's Bruce Friedrich discusses lessons from the alt protein playbook and suggest strategies that can be applied to EA public-sector efforts around the world (e.g., localizing your public-sector strategy, finding experienced guides, focusing on job creation, pursuing multiple vectors of influence simultaneously, framing your issue as non-partisan, borrowing from other movements, and maintaining a continuous learning mindset).Effective Altruism is a social movement dedicated to finding ways to do the most good possible, whether through charitable donations, career choices, or volunteer projects. EA Global conferences are gatherings for EAs to meet. You can also listen to this talk along with its accompanying video on YouTube.

 "We've seen a lot of progress in the last few years. We are on a significant upward trajectory that will continue. But plugging into these endeavors is how we can make a difference." -Bruce Friedrich   Since the turn of the 21st Century, global meat consumption has increased significantly around the world. This growing demand is unsustainable and highly detrimental to our climate, our health, and our security.    The good news is that we already have the solution right before us— alternative proteins. With alternative proteins, we lessen the cost of production while also reducing carbon emissions from agriculture. And not only are they solving global environmental issues, but they are also ethical for the animals and healthy for humans.   The challenge is enormous, but not impossible. Many companies have begun working at the intersection of innovation, food, and sustainability. But we, too, have a significant role to play.   In this episode, we hear how the Good Food Institute is revolutionizing the field of biotechnology and food innovation from their CEO and Founder, Bruce Friedrich himself.    Listen in as Justine and Bruce share how much the agricultural sector is contributing to climate change, how much food is wasted unnecessarily, and how we— as students, individual consumers, founders, and leaders— can help create a world where alternative proteins are no longer alternatives, but choices for everyone. Meet Bruce: Bruce Friedrich serves as GFI's chief thought leader and relationship-builder, working in close partnership with GFI's global teams and food system stakeholders around the world.   Areas of expertise: alternative proteins generally, GFI's global programs and strategy, bicycling in heavy traffic.   Bruce oversees GFI's global strategy, working with and across all of GFI's international teams (Asia Pacific, Brazil, Europe, India, Israel, and United States) to ensure that GFI is maximally effective at implementing programs that deliver mission-focused results. Bruce is a TED Fellow, Y Combinator alum, 2021 “American Food Hero” (EatingWell Magazine), and popular speaker on food innovation. He has penned op-eds for the Wall Street Journal, USA Today, Los Angeles Times, Wired, and many other publications. He has represented GFI on the TED Radio Hour, New Yorker Radio Hour, Ezra Klein Show, Making Sense (Sam Harris), ReCode Decode, and other programs and podcasts. Bruce's 2019 TED talk has been viewed two million times and translated into dozens of languages. He graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University and the London School of Economics.   Twitter LinkedIn   Connect with Good Food Institute: Website Facebook Twitter Instagram LinkedIn YouTube Connect with NextGen Purpose: Website Facebook Instagram  YouTube Linkedin Episode Highlights: 01:16 The Good Food Institute Mission 05:01 How Much Food is Wasted 13:12 Solution: Alternative Proteins  16:51 50% Alternative Meat by 2050 18:33 What Can You Do?

David and Sarah are joined by ​​Bruce Friedrich, founder and CEO of the Good Food Institute, to discuss cultivated meat and the next agricultural revolution. What's the difference between plant-based meat and cultivated meat? What's the environmental impact of reimagining meat production? If it's August, it's our meat episode. Show Notes:-Bruce Friedrich's TED Talk-Good Food Institute

If you are in the alt-protein industry or even just interested in the space, chances are you know about the Good Food Institute. In this episode, I caught up with GFI CEO and co-founder Bruce Friedrich to talk about the evolution of the space, the politics of alternative meat, the regulatory environment and where he sees the market going. You'll want to check it out! You can find out more about GFI at www.gfi.org. As always, find more podcast at The Spoon. via Knit

In Episode #148 I sit down with Bruce Friedrich, the founder and president of Good Food Institute, a non-for-profit organisation developing the roadmap for a sustainable, secure, and just global protein supply. Their objective? To create a world where alternative proteins are no longer alternative. Hope you enjoy the episode. Resources: Connect with Bruce on Twitter Visit the Good Food Institute's website Listen to Bruce on Rich Roll's podcast from a few weeks ago Want to support the show? If you are enjoying the Plant Proof podcast a great way to support the show is by leaving a review on the Apple podcast app. It only takes a few minutes and helps more people find the episodes. Simon Hill, Nutritionist, Sports Physiotherapist Creator of Plantproof.com and host of the Plant Proof Podcast Author of The Proof is in the Plants Connect with me on Instagram and Twitter Download my two week meal planWant to support the show?

In Episode 109 I sit down with lawyer and Co-Founder of the Good Food Institute Bruce Friedrich to talk about two solutions to the current problems with our food system: these solutions being plant based meat and cultivated or 'cell-based' meat. Specifically we cover: What's wrong with the current food system and how it is impacting human health, planetary health and animal welfare Specifics on climate change, COVID-19, antibiotic resistance, production inefficiencies and food security What plant based and cultivated meats are Specifics related to bio mimicking meat using cells collected via biopsy Where these industries are currently and the projections The companies leading the way in these industries Why major meat companies are investing into this space Barriers to entry When we can expect to see cell based meat on shelf How these types of products are likely to be perceived by customers and much more Resources: Good Food Institute Bruce's Ted Talk Bruce on Twitter Good Food Institute on Instagram If you're a regular listener you will know I prefer to do these conversations in person. I apologise in advance for slightly tinny audio from Bruce's end - the recording software is a bit hit and miss compared to when you are in the same room! Nonetheless it's certainly not the worst audio I have heard and the information is tremendously insightful. Want to support the show? If you are enjoying the Plant Proof podcast a great way to support the show is by leaving a review on the Apple podcast app. It only takes a few minutes and helps more people find the episodes. Simon Hill, Nutritionist, Sports Physiotherapist Creator of Plantproof.com and host of the Plant Proof Podcast Author of The Proof is in the Plants Connect with me on Instagram and Twitter Download my two week meal plan