Dishing Up Digital with Ellen Mackenzie

In this episode we're chatting about those red flags that pop up in our clients and potential clients from time to time. Take it from me, someone with a lot of experience, I still can get caught out with red flags. Sometimes you need to look back and reflect and learn from these mistakes - luckily for you, I've compiled them all up to help you out! RED FLAGS: Asking for a discount Can't make time for a discovery call Starts to ghost you when it comes time to contract/invoice Someone who grills you about growth during the discovery call Your business styles just simply don't align (don't force yourself to change) When they won't commit to a 3-month minimum contract When they want to put you on a "trial period" When they don't want to pay for content creation but their social content at the moment is really bad When they aren't showing respect for your work hours The client who wants endless meetings - but is on your lowest package Traditional or older businesses who aren't willing to adapt When it feels like they want an employee not a contractor If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Mackenzie Studios Instagram Page: https://www.instagram.com/mackenziestudios.nz/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Ellen on YouTube: https://www.youtube.com/@EllenandTara/videos Buy Ellen's Book: https://www.ellenmackenzie.com/book

What do you do when your social media strategy is no longer working for you? Firstly - you're not alone! This happens to so many business owners and this is exactly what I'm gonna be unpacking in today's episode of the Dishing Up Digital podcast. Some Takeaways: You are going to have to pivot your social media strategy. Your bio is hot real estate. You need to be so repetitive in your messaging. Sometimes you can't have it all with every single post. Don't let self-doubt take control during launches. Your strategy is gonna change over time. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Mackenzie Studios Instagram Page: https://www.instagram.com/mackenziestudios.nz/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Ellen on YouTube: https://www.youtube.com/@EllenandTara/videos Buy Ellen's Book: https://www.ellenmackenzie.com/book

"This episode is your permission slip to not have it all figured out" In this episode I'm chatting about jumping in to your new venture without having all your t's crossed and i's dotted. Sometimes it's something that you just need to do! I'll speak from personal experience, and we'll also do a mini case study on Meghan Markle's latest business ventures. A few takeaways from this episode: Building a business requires taking small steps. Mistakes are part of the learning process. You can refine and improve your work over time. Trust yourself to figure things out along the way. Big ideas can be intimidating; start small. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Mentioned in today's episode: Book recommendation: The Perfectionists Guide to Losing Control - by Katherine Morgan Schafler Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Mackenzie Studios Instagram Page: https://www.instagram.com/mackenziestudios.nz/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Ellen on YouTube: https://www.youtube.com/@EllenandTara/videos Buy Ellen's Book: https://www.ellenmackenzie.com/book

Guys! I'm so sorry for the lack of podcast last week, but things have been hectic! If you're not aware of what's been going on, well, I've been a busy girl launching my second studio space for MacKenzie Studios. It's been crazy, but I am super proud of everything and would love you to go and have a look at it on Instagram. On top of launching the new studio space, I've still been trucking along with my Dishing up Digital students, Social Media clients and getting my own marketing out into the world. How have I done this you ask? Well, listen to today's episode to hear about what systems I have in place and tips & tricks I use to help me out in these busy times. Remember: it's ok to have a break from your own social media don't over-apologise for having a break you can't go wrong with having a consistent morning routine in place discipline is probably more important than motivation YOU have the power to take action in your own business. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

If you're thinking about becoming a UGC creator in 2025, this episode might ruin your day. But I could help you avoid a very big mistake. We're going to unpack the rise of the UGC industry as well as what I predict could be it's downfall in 2025. I'm also going to share what you can do to build a more sustainable business as a creator and prepare for the changes coming. What I love about UGC: content for social media MUST be different to your other advertising content it's been a game changer for a lot of brands and icnreased sales massively ANNNND they haven't had to spend 10s of thousands of dollars on full production teams shown brands the value of content creation Why I think this is a bad decision to build a UGC business in 2025: Yes, it's proven, yes there's a demand However #2: this is so set up to burn you out mentally and also creatively. #3 As a service business I feel it's fundamentally broken: there's only so many brands you can work with #4 Consumers are catching on and it's loosing the authenticity When you start to lose consumer interest, you start to loose conversions. When you loose that, brands stop hiring you If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Mentioned in today's episode: You can watch my Free Webinar here: https://www.ellenmackenzie.com/freewebinar Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is one of my most valuable yet and is actually a replay from my last webinar at the end of February. In this free training, you'll learn the 3 key steps to successfully set up your freelance business as a social media manager. How to find high-ticket clients: freedom does NOT mean working for $200 a month Systems and workflows: Get a BTS look at how I manage multiple clients while working less hours Outsourcing and hiring your mini dream team: this is my secret weapon to providing high-value service as a SMM without burning myself out If you'd rather watch the full webinar and see me in video, you can watch that here: https://www.ellenmackenzie.com/freewebinar Or, (for the first time ever), I'm sharing my Canva slides with you so you can refer to them as you listen or after you'd finished listening. Get those HERE This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Mentioned in this episode: My episode with Jade McNeil My episode with Stenya LeClair My episode with Abbey Graves https://www.honeybook.com/ & https://www.dubsado.com/ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

In this episode, I share my personal journey of quitting my corporate job to pursue entrepreneurship, detailing the emotional challenges and practical steps involved. I provide you with five essential tips for those considering leaving their 9-to-5 jobs, emphasising the importance of preparation, financial stability, and strategic planning. My 5 Essential Tips: Don't just quite straight away - build your side hustle, validate your idea, starting building your client list Build a financial runway Get up close and personal with your numbers - make projections Lay the foundations - education/upskilling, building your website, register your business name Create a roadmap - action plan, goals, new offers etc Today's episode was sponsored by Trello. Sign up for Trello here - it's free to get started! If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My Business Journey episode: https://pod.link/1576083467/episode/f44764a9626f42968d521b0466bb8377 Buy my Instagram Marketing e-book here Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

In this episode my two worlds collide as we chat Social Media Management and Podcast Production with the wonderful Abbey Graves. From radio DJ to Government Social Media Manager to taking her own side hustle full time we discuss her journey and how she was able to apply what she learnt from the Dishing up Digital School to her podcast production company. Some Key Takeaways: The turning point in going full time with Social Media Management and Podcast Production How the Dishing up Digital School helped How to manage the lower income months Managing client deliverables Giving up control in some areas by hiring a contractor - Ellen gives Abbey homework! Find out more about Abbey on her website: https://abbeygravesproductions.com/ If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My episode on hourly rates: https://pod.link/1576083467/episode/a0fe9022dbaa5009400403424e436ea8 Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

My pricing episodes always bring out some interesting comments and responses. Yes I'm going to be revealing every deliverable the details as part of this package, but I first need to reiterate that pricing is personal and everyone is different. There are so many different factors to consider from your level of experience, to where you're based in the world. Other than a chat about pricing strategy, I'm mainly delving into the deliverables in this package today. I'm covering: Number of posts and the posting schedule Captions and Hashtags Engagement Strategies and community management Analytics & reporting Content Creation vs Management If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Pricing is such a big conversation around social media Management. I always get DMs on this topic and whenever I do a podcast around pricing it quickly becomes one of the most downloaded. I even have 4 videos on pricing in the Dishing up Digital school alone! Topics I cover in this episode: When hourly rates are useful The downside of hourly rates How packages benefit your clients How to make your packages work best for you and your clients What to do when you're first starting out and trying to get your first client If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

How are all my fellow Social Media Managers and Business Owners? What a crazy start to the year this has been. I mean, I don't usually rush to post an update when TikTok gets banned in the US, or there's ANOTHER algorithm change on instagram, or when TikTok gets reinstated, but it's hard to ignore what's been happening over the month of January in our industry alone! Usually I can just roll with the punches and take them in my stride, but this was even a lot for me guys. Listen as I briefly un pack Social Media, but also do my best to convince you that YouTube is where you need to be. If you haven't already, also check out my YouTube video from last year on 2025 Social Media Trends & Predictions: what you need to know. Some takeaways from this episode: The rise of YouTube and longform content YouTube's creator support and monetisation (something we actually get in NZ!) The future of content creation If any of my listeners found me via YouTube, I would love to know! Do you think I should make follow up episodes this year on YouTube? If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Spicy Ellen makes a bit of a return in this episode as I discuss the realities of launching and selling digital products. Online "Gurus" love to tell you that all you need to is to create and sell this one digital product and you'll be set financially! Well, lets debunk that myth and have a bit of a reality check. Some takeaways from this episode: Many online coaches oversimplify the process of selling digital products A discussion around Audience Privilege Viral moments can boost sales but are not reliable long-term. Higher ticket offers can lead to more sustainable income. Building an audience is essential for selling digital products. The importance of strategic planning for product launches. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Viral TikTok that helped increase sales of my digital product: https://www.tiktok.com/@ellenmackenzieee/video/7196839608276077826?is_from_webapp=1&sender_device=pc&web_id=7389835566663173648 My episode on how much each revenue stream made me in 2024: How Much Money I Made in 2024 Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Sign up to my FREE webinar on how to be a Social Media Manager. Price, package & pitch your way to booking out your services with an easy "yes" from clients! ~~~ This episode came about after 2 of my students asked me if they should create a lower priced package for potential clients. The short answer? No! The long answer, listen and find out! Some takeaways from the episode: Lowering prices often stems from insecurity rather than market demand. It's essential to evaluate the true reasons behind pricing decisions. Offering lower-priced packages can dilute the value of services. Focus on long-term goals rather than short-term fixes. Stay true to your value and expertise in pricing. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned on today's podcast: My episode on how much each revenue stream made me in 2024: How Much Money I Made in 2024 Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Sign up for my FREE webinar on becoming a Social Media Manager: https://www.ellenmackenzie.com/freewebinar Apologies if you thought you would be getting an episode on Social Media Strategy! Instead this episode is on the strategy that helped me book my first clients as a Social media Manager with no experience. My 2 rules for this strategy are: You don't need an Instagram following to “prove that you can do it” or “prove your worth” You can hustle in silence In this episode I focus on the following: Clients care more about what you can do for them than your follower count. Use cold pitching in Facebook groups to secure clients (instead of relying on social media). A refined pitching strategy to secure clients and increase conversion rates. Starting with lower rates to gain experience, build a portfolio, and increase rates over time. Focus on client acquisition over self-promotion on social media. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

TBH, if I titled this episode "10 Steps to Your First 10,000 Followers" I would probably get way more downloads and listens. The reason I've chosen to focus on your first 500 followers is because I believe this milestone is incredibly life-changing and powerful and I really want everybody listening to this episode to focus on building a small but mighty audience. The 5 Steps I'll be covering are: Study your competition Post more frequently to get more data and refine your skills Focus on your story and your opinions - why should people follow YOU. Engage with other accounts Patience If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My episode on Social Media Trends See Sarah Airey on Instagram: https://www.instagram.com/sarah.airey.co/ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

As a freelance social media manager and online coach/creator, I LOVE having multiple revenue streams. Here's a breakdown of how much each revenue stream made me in 2024. This video also covers my expenses and profit (how much it costs to run my business) as well as a quarter by quarter breakdown with what went right and what went wrong this year. November and December was a pretty tough month in business with me, so I got a touch emotional reflecting in this video. But overall I'm feeling super proud of myself and excited for what 2025 will hold. xx Ellen ➡️ NEW FREE WEBINAR How to become a freelance social media manager and be your own boss in 2025: https://www.ellenmackenzie.com/freewebinar--------------------------------------------------------------------------

It's that magical time of year again when we are about to enter a new year. And I don't know about you guys, but I get excited this time of year. I love the buzz, the energy, the excitement, and I love how there's something about entering the new year that can give you the motivation that perhaps you've been lacking for the rest of all the previous year. I wanted to take a little moment for those listening who have already started working with their own clients and are wanting to use the energy of the new year to start scaling, to step things up a notch and perhaps work towards that juicy illustrious goal of hitting a 10K month. I'm going to be sharing the three key steps you need to focus on in 2025 if your goal is to scale to 10k months as a social media manager. Increasing your prices, stepping into the role of a premium service provider Increasing your marketing, focusing on building your brand Outsourcing and building your dream team If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

What does the future of Instagram, TikTok, Youtube and all social media platforms in 2025 look like? Today I'm sharing my predictions and the trends I think are going to have an impact on the industry. As a social media manager, I LOVE using the New Year as a time to reassess my strategy and I hope this podcast episode leaves you feeling inspired. 00:41 - How AI is going to evolve in 202504:23 - The quality of your content matters more than ever07:08 - Social media is more important than your website10:42 - YouTube is on the rise15:45 - The power of evergreen content xxEllen --------------------------------------------------------------------------

Guys, my confidence has taken a bit of a knock lately and I've been struggling behind the scenes. From what to post, to should I record this podcast episode - in fact, this wasn't even the podcast episode I was originally going to post! It happens to all of us and has been especially prevalent in our industry of late. I do hope this helps someone and you can gain your own confidence back! It's a little bit of a kick up the butt! A little bit of a wake up call, and a little bit of BTS of Ellen! If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out my YouTube channel: https://www.youtube.com/@EllenandTara/videos Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Today is all about the lessons I've learnt after being self employed for 5 years. Social Media Management was something I could get started in with no experience (I basically “winged” it), and now I help other Social Media Managers to not “wing it”, do things successfully by learning from my mistakes and scale faster to be working for themselves from anywhere in the world. This episode is broken into 5 categories: Money Boundaries Clients Failures Marketing These, for me, have been the crucial categories to focus on in order to scale my business. Enjoy the episode! If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

If you've been sitting there telling yourself that it's too late to get started as a Social Media Manager, or that you don't have enough experience, or any of the other text book excuses newbies like to use, this episode is the one for you! I chat to the fabulous Stenya, who is one of my Dishing Up Digital School students. She enrolled in the programme earlier in the year and has had some amazing leaps and bounds with her business whilst also juggling 3 kids and travelling the world. In this interview, we cover: How she got started Finding those crucial first clients with no experience How she then grew and developed that business Finding her own unique niche with her services In case you're new around here, we upload new episodes of the Dishing Up Digital podcast every Monday. These are a mixture of educational, strategic videos, all things social media management and marketing. So if that is something that you love, make sure that you subscribe and you can catch the next episode when it goes live. Have a great week guys! Ellen xx ~~~ Mentioned in today's episode: Check out Stenya on Instagram: https://www.instagram.com/vitalsparkmedia/ Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

The Dishing Up Digital School is now OPEN! Join Now: https://www.ellenmackenzie.com/Dishing-up-Digital-School ~~~ In today's episode I chat to the wonderful Liv, from Lila Studios, about her journey to becoming a full time Social Media Manger, how she booked her first clients and how she is now growing & scaling her business. Liv has a pretty cool story in that she managed to quit her job within just a few months of signing up for my programme - the Dishing Up Digital School. This all happened this year, so for anybody listening - it is not too late to get started as a Social Media Manager! Liv is really showing you what is possible when you dedicate yourself to your dream and making it happen by putting in the work. There's so many golden takeaways and lessons to learn in this episode and I know it's going to inspire so many of you, so I hope you enjoy! If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Lila Studios on Instagram: https://www.instagram.com/lilastudios.nz/?hl=en Lila Studios on TikTok: https://www.tiktok.com/@lilastudios.nz Website: https://www.lilastudios.co.nz/ Wedding Content Creation IG: https://www.instagram.com/momentsbylilastudios/?hl=en Liv's fashion page: https://www.instagram.com/thecasualstylistnz/?hl=en Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Dishing Up Digital School is re-launching this week: https://www.ellenmackenzie.com/Dishing-up-Digital-School#signup ~~~ Guys, this episode is a bit spicy! In fact, it was meant to be something completely different, but I woke up this morning and had to get these words out! Today I'm talking about: What does a social media manager actually do? Spoiler alert, you get to decide! A SMM can be defined as many things, they're all correct Systems are just as important as strategy You don't need an Instagram account to advertise yourself Good content creation takes time As always, I appreciate you listening so much and would love to hear what you think about this episode. DM me on the gram and share your thoughts! And if you can review or subscribe to my podcast, I'd be eternally grateful to you. Have a great week!Ellen xx ~~~ Mentioned in today's episode: My recent Strategy Episode: https://pod.link/1576083467/episode/407f177a1ee387fad44012d57d4be893 Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This week is a Q&A brought to you by my Instagram question box. I had some great questions come through and have had to whittle it down to 6, so I don't turn this on to a loooong podcast. Also, with the approaching busy season of Black Friday, the Holiday Season and my business birthday, I wanted to keep this episode light & breezy and just have a chat with you all. Questions covered today: How to create an email marketing funnel from social media? How would you deliver bad analytics to a client? Things for women in their 20s to know What's your favourite tool for saving passwords and password sharing? If you could start your business over again, what would you change? How do you manage so many clients at once? If you have any burning questions, follow me over on instagram (link below) as I often will ask for questions on my stories. Or feel free to flick them through on my DMs and I'll keep them in mind for my next Q&A episode. As always, I'd love if you could subscribe to the podcast, or leave a review. This helps me be encouraged to keep delivering this free content to you. Appreciate you all for listening!Take CareEllen xx ~~~ Mentioned in today's episode: 50% off Kajabi: https://app.kajabi.com/r/GjosGvor Kajabi 30 day free trial: https://app.kajabi.com/r/GjosGvor/t/bqsarnoe Social Media Starter Kit: https://www.ellenmackenzie.com/freebie https://www.lastpass.com/ - for password sharing and saving Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Guys, I am so lucky to have been able to buy a house with my partner, Ali, this year, and this episode is all about how I got there, along with my very practical savings tips. From being advised not to quit my salaried job by a mortgage broker to being in a position to withdraw money from my investment stocks for the house deposit, I go through the journey with you. A few takeaways: The struggle to change my mindset of owning a house being a measure of your worth, and letting go of the pressure of what everyone else doing around you How our desire to travel and move overseas has impacted the journey, and what the outcome has ended up being. Consistent savings and investing - and with no help from family (a frustrating “savings” tip from a bank) Creating clear goals with your partner Keeping your mind open and readjusting your expectations for your “dream home”. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My first podcast episode with all the juicy break up details: Click Here Updated Journey from 2023 Part 1 and Part 2 Girls That Invest Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Who says cold emails are dead? If done the right way, your cold pitch emails will have potential clients responding back and becoming a part of your roster! Today we're discussing tips to have successful cold pitches from personalization to perfecting the follow up. I'm even sharing an example of a successful cold pitch that worked on me and led to me hiring someone this year, 2024. TABLE OF CONTENTS 00:00 Cold Pitching is Dead 00:48 Why Cold Pitching has a Bad Rep 01:36 Why you Should Cold Pitch 03:18 Tip #1 - Personalization 05:01 Tip #2 - Showcase Yourself 05:46 Example Pitch that WORKED 07:57 Tip #3 - Perfect your Follow Up 09:11 You Never Know! 09:55 Why Cold Pitching WORKS 10:54 Outro Mentioned in this episode: Copywriter Nicola - https://www.instagram.com/nicolamoors/ Have a great week guys! Ellen xx ~~~ Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

In this episode I chat with the amazing Natalie Barbu as she reflects on her journey from a bored teenager making makeup tutorials on YouTube to launching her project management tool, Rella. She addresses the difficulties of shifting from influencer to entrepreneur and highlights the role of community engagement in marketing. It was so great to chat to Natalie and hear about how she still has a client for Social Media Management, as well as how she applies her skills in this area to the marketing for her Tech Start-Up, Rella. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My special affiliate link for Rella: https://getrella.com/?via=ellen discount code: DISHINGUP Follow Natalie on Instagram here: https://www.instagram.com/nataliebarbu/ More from Natalie HERE! Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This week is a fresh new episode! Thank you so much for your patience these last couple of weeks while I've been busy with business things, and buying my first house things!! It's all been a very exciting and full on couple of weeks! This week I am chatting about Lulu Lemon and their social media strategy, and there's is an interesting one to dive into! Some Key Takeaways: Their focus on community over products Effective use of ambassadors The contrast in organic content vs. paid advertising Candid vs. Professional content Short captions Multi-Platform Presence This is an interesting case study for sure, and I'm even surprised with some of their strategy! If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Previous case studies: Odd Muse and Rare Beauty Facebook Ad Library: https://www.facebook.com/ads/library/ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School (currently on waitlist!): https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

NOTE: This episode was originally uploaded in August 2021. ~~~ Yes! Another Rewind episode, but this was so popular and also happens to be one I still send to people when they ask me anything about needing experience in my dms. It's had a bit of editing done to the episode, but I still think you'll get a lot out of it today! When I decided that I'd like to become a social media manager, I didn't think I would start my own agency or become a freelancer. I felt I needed to find a corporate job where I start as an in-house Social Media Manager. In today's episode, we're going to dive deep into this topic. I'm going to talk about how I got started, how I changed careers and got my first few clients, and how I built that up into a full-time gig. I'm also going to give you some tips and advice if you are in a position where you want to move into social media management, and you're trying to get your feet off the ground and get started. In this episode, you'll discover... Pricing yourself as a beginner vs. pricing yourself as an experienced social media manager The perks of starting in social media management compared to other industries Why hands-on experience trumps a degree or qualification as a social media manager Different ways to get hands-on experience when you're starting out If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

NOTE: This episode was originally uploaded in January 2022. It is one of my most downloaded episodes, so I though this was a good time to re-release it to you. Everything is still relevant today! ~~~ Social Media Strategy: This was something that used to highly intimated me! Imposter syndrome is flaring as a new entrepreneur finding your way in a new industry, and this word strategy honestly felt so daunting. Over two years later, I can see now that strategy is just a fancy term (for people who must be really good at their job, lol). It doesn't have to be complicated or overwhelming at all. In this episode, I want to help you understand what a social media strategy looks like and how to develop and present a social media strategy to a client or customer. In this episode, you'll discover… Understanding your client's goals Doing the research The brain dump Auditing your clients podcast Planning the content calendar Presenting your strategy If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Is a Social Media Manager Responsible for Growth? The answer isn't so straight forward. This episode is one about the challenges behind Social Media Managers, and the pressure we put on ourselves! It's also an episode I think business owners who have a SMM already, or are looking to hire a SMM, could benefit from listening to. Some takeaways: There is a lot of pressure and expectation on social media managers and self-imposed expectations can be just as heavy as client expectations. No one has control over the algorithm; it's unpredictable. Good content is the best strategy for growth. Clients should understand the value of a social media manager beyond just growth. A social media manager's role includes systems, strategy, and community engagement. The value created for clients is a lifetime asset for their business. Marketing should not rely solely on social media; it should be part of a broader strategy. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This is an episode I've been thinking about doing for awhile now, but I wasn't how much you would want an episode on this until someone actually requested it in my DMs. While onboarding a new client is something I've done many times, I realise it can be quite daunting your first couple of times. Hopefully this episode helps you get some key steps locked in for your first or next onboarding. Some key takeaways from this episode are: Contracts and invoices should be prioritised before starting work. Charging upfront is a standard practice in the industry. Understanding client preferences enhances the onboarding experience. Gathering inspiration from clients can guide content creation. Setting clear timelines helps manage client expectations. Embrace the learning process and overcome imposter syndrome. Trust in your ability to figure things out as you grow. Thank you so much for listening, and as always, please reach out in my DMs with questions or thoughts on this episode and please also sent through any requests for subjects to cover in future epsiodes. I'd also really appreciate a review on Apple podcasts or a rating on Spotify. Catch you next week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Maisie Hill is a life coach, hormone and menstrual cycle expert, podcast host and bestselling author dedicated to empowering individuals to master their inner landscape and live authentically. Maisie's vision is to foster a world where self-criticism and societal pressures are overcome with wisdom and compassion. Her bestselling books include; Powerful, Period Power and The Period Power Card Deck & Perimenopause Power Her podcast The Maisie Hill Experience enjoys a worldwide audience with over 1.5 million downloads. On this episode, we talk about: Understanding and working with the menstrual cycle can be empowering in personal and professional life. Self-acceptance is an ongoing journey, and it's important to be kind to oneself and set realistic standards. Setting boundaries and prioritizing self-care are essential for maintaining balance as a business owner. Success should be defined based on one's own values and not compared to others. Creating a supportive team and seeking help in areas of challenge can contribute to overall well-being and success. This is a not-to-be missed episode, and I really encourage you to listen. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Find Maisie on Instagram here: https://www.instagram.com/_maisiehill_/ Check out her website: https://maisiehill.com/ She even has some amazing freebies you should look at: https://maisiehill.com/free-stuff - including the cycle tracking guide that is mentioned in the episode. Everything you need to know about her membership: https://maisiehill.com/powerful Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

It's been one year of owning my own content studio in Auckland Mackenzie Studios, and boy have I learnt some lessons along the way! Having to hand-hold customers who don't read your FAQs! Being challenged with imposter syndrome and self doubt - even though I've already done so much work on myself in this area All the maintenance costs that come with owning a physical business vs an online business. Body Corp fees anyone? Setting the business up with a recurring income - memberships! Write. Out. Your. SOPs! (Standard Operating Procedures) Trust me when I say this will help avoid miscommunication Have the capital to invest from the beginning - you will have overheads before you start making an income. I have really enjoyed chatting about this past year and the lessons I've learnt along the way. Please let me know if you would like to hear more episodes like this. Reach out via my DMs or please leave an Apple Review or Subscribe on Spotify. Have a great week guys!Ellen xx ~~~ Mentioned on today's episode: Mackenzie Studios website: https://www.mackenziestudios.co.nz/ Mackenzie Studios on Instagram: https://www.instagram.com/mackenziestudios.nz/ My Episode on What's Actually Working on Instagram Right Now: Selling During an Economic Downturn Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Okay, okay, it's not quite as dramatic as that. But because I am always committed to YOU, my students, I am doin a full revamp of the school and the modules. Listen today to find out all the details and the reason why I'm doing this! Takeaways from this episode are: My frustration with the online coaching industry as a whole Richard Branson's focus on providing excellence for customers is a key driver of his success in various industries I am committed to delivering a high-quality program and constantly improving it to serve my students better. If you've been on the fence about signing up NOW IS THE TIME TO DO IT! In this episode I also call for other online coaches to DM me their thoughts on the industry as well. See my links below for contacting me via Instagram as well as joining the Dishing up Digital school. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Clients don't fall out of the sky. Find out what's working right NOW in this brand new 60 minute live training you will learn... The biggest mistakes new SMMs make ​​Pricing your services to make them more attractive ​​​​​​​Pitching, networking and getting in front of clients Sign up for the FREE Live Webinar now: https://event.webinarjam.com/register/14/l7q5oa0 ~~~ On today's episode it's Q&A time! I've gone through my YouTube, Instagram & TikTok comments for the most commonly asked questions and put them into this episode for you. Today we're covering: Cold Pitching - Emails vs DMs Pricing - What to charge as a Social Media Manager Platforms - which ones should you or your clients be on Client Expectations - watching out for Red Flags! Not Reaching Client Goals - how to resolve these with your client. Let me know what you think of today's episode over on Instagram. Should I do more of these? Do you have a burning question you'd like me to bring up? Would you do something differently to me - tell me why! Thanks so much for listening. As always, I'd appreciate it if you could review the podcast over on Apple or Follow & Rate us 5 Stars on Spotify. Your continued support in this area means we can continue to bring these episodes to you for free! Talk to you next week!Ellen xx ~~~ Mentioned in today's episode: Listen to my Money Series episodes. Start here with Should I Charge an Hourly Rate or Offer Packaged Services And one of my earlier episodes on Value Based Pricing & What to Charge Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Clients don't fall out of the sky. Find out what's working right NOW in this brand new 60 minute live training you will learn... The biggest mistakes new SMMs make ​​Pricing your services to make them more attractive ​​​​​​​Pitching, networking and getting in front of clients Sign up for the FREE Live Webinar now: https://event.webinarjam.com/register/14/l7q5oa0 ~~~ Some of these may seem obvious, but there may be some of you who are just getting into Social Media Management or you've been doing this for awhile and might be needing a refresher. Topics I cover in this episode: Do Start with a price that feels comfortable to you Lean into the skills you already have Offer two platforms Focus on your content creation skills Dont Don't start any work with out a signed contract and a paid invoice Cut out the noise, focus on you and your clients Don't Post and ghost Don't just post one type of content for clients If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Listen to my Money Series from 2023 by starting with this episode: Should I charge an Hourly Rate or Offer Packaged Services? Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Hello! On today's episode I'm chatting about strategies for selling on Instagram in the current economic client. Here are my 5 key tips: Give customers more time to buy Repitition in your marketing Can you offer a discount or upsell? Sell the solution/value/why you More 1:1 touchpoints during the sales process If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Odd Muse Case Study Rare Beauty Case Study How to Start an Instagram Account from 0 0 to 1000 Followers. How to Start an Instagram Account from Scratch (Part 2) Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Ellen discusses the inspiring journey of Simone Biles and the lessons we can learn from her as business owners. This episode was inspired by her amazing performance at the Olympics and was recorded after she won the all-round gold medal! Ellen emphasizes the impact of Simone's story on mental health and the importance of prioritizing oneself. Key takeaways: You have the power to write your own story and change your path if it no longer brings you joy or aligns with your values. Cut out negativity and focus on what you want, despite the negative opinions of others. Surround yourself with a support system of like-minded individuals who understand and support your journey. Develop resilience to overcome challenges and setbacks in your business. Failure can be a redirection and an opportunity for growth and learning. Want to get more Ellen? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ One thing that aspiring Social Media Managers always ask me is, how do I find clients? Listen to this episode for some ideas that are proven to work and that have worked in the current climate of 2024. The points covered are: Looking at multiple avenues Cold pitching still works, but use those personal relationships you have and build on them Use your network for referrals Upwork or Job Listings - and make your application stand out In-person networking events If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Elise Hodge shares her journey in the online business world, starting with blogging and building a community on Instagram. She then transitioned to creating digital products and courses, eventually launching her copywriting business. Elise provides advice on email marketing, emphasising the importance of a good lead magnet and the three key aspects of email marketing: grow, nurture, and automate. She also discusses strategies for growing an email list, including Facebook ads, collaborations, and organic methods like Instagram and Pinterest. Elise shares her experience of transitioning from a business owner to a business owner and mother, highlighting the importance of planning and having systems in place. We discuss her experience of balancing motherhood and running a business. She discusses the challenges of managing time and the need for flexibility. Elise emphasises the importance of finding a business model that aligns with your lifestyle and allows for unpredictable events. She highlights the value of focusing on tasks that move the needle and implementing systems like Facebook ads and email marketing. Elise encourages mothers to embrace their unique circumstances and not compare themselves to others. She reminds them to enjoy their lives and find contentment in their current season. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Elise on Instagram: https://www.instagram.com/connectioncopyco/ Welcome Email Sequence Template Freebie: https://connectioncopy.co/welcome-email The Expert Status Show Podcast: https://connectioncopy.co/podcast Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Linda Sidhu shares her entrepreneurial journey, starting with missteps in network marketing and skincare before launching her own business. She found success with creating quizzes for lead generation and launched the Mixer Mind, a community for entrepreneurs. Linda emphasizes the importance of leaning into your strengths, building meaningful partnerships, and turning no's into yeses. She also discusses the impact of her cancer diagnosis on her business and the need to prioritize health. Linda plans to continue growing the Mixer Mind and exploring new opportunities. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Linda on Instagram: https://www.instagram.com/iamlindasidhu/ What's Your Visibility It-Factor Quiz: https://lindasidhu.com/quiz Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ This episode analyses the success of the fashion brand Odd Muse and highlights key marketing lessons that can be applied to other businesses. The five lessons discussed are: 1) Good marketing won't save a bad product; 2) Utilise multi-platform marketing to create a strong ecosystem of sales; 3) Focus on the transformation and outcome that your product or service provides; 4) Bring your audience behind the scenes to create a connection and sense of community; 5) Use your origin story and founder story to build trust and connection with your audience. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Odd Muse Instagram: https://www.instagram.com/oddmuselondon/ Odd Muse TikTok: https://www.tiktok.com/@oddmuselondon?lang=en Aimee Smale Instagram: https://www.instagram.com/aimeesmalex/ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Samantha shares her business journey of starting Nomad Copy Agency and transitioning to solopreneurship. She discusses the challenges and rewards of running a remote business while traveling. Samantha also explains the role of a copywriter and the different types of copywriting. She offers insights into when it's a good time to hire a copywriter and the importance of communication and boundaries when working remotely. Additionally, Samantha opens up about her experience with burnout and how she took a break from project clients to recharge. She discusses the burnout she experienced and how she made the decision to step away. Samantha emphasises the importance of listening and understanding in her work as a copywriter. She also talks about the mindset shift required to plan and take an extended break, as well as the logistical considerations. Samantha encourages people to think in terms of 'and' rather than 'or' when it comes to their personal and professional lives. She also introduces her new service of offering copywriting by the hour: https://www.canyouwritethisforme.com/ If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Check out Samantha on Instagram: https://www.instagram.com/nomad.copy/ And check out her website: https://www.nomadcopyagency.com/ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

Bonus Episode! Join the Dishing Up Digital School today! https://www.ellenmackenzie.com/Dishing-up-Digital-School And if you have any questions about the Live Accelerator, contact me on instagram: https://www.instagram.com/ellenmackenziee/ ~~~ In this bonus episode, Ellen discusses the negatives of working as a social media manager and how to navigate them. She highlights three reasons why someone may not want to become a social media manager: the lack of complete freedom the need for creative skills and the importance of passion for social media. Ellen emphasizes the importance of choosing your own difficult and finding a balance between work and personal life. She also mentions that social media management can be a launch pad for other online business ventures. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Brittany Worthington shares her journey from professional dancer to business owner, highlighting the transition to social media and marketing management. She discusses the influence of her dance career on her business, the challenges of imposter syndrome, and the importance of authenticity and fun in content creation. Ellen and Brittany explore the power of personal connection and creativity in building a brand on Instagram, as well as the challenges of measuring impact and finding inspiration outside of the app. The conversation covers topics such as market research, competition, imposter syndrome, one-on-one coaching, and the challenges of being a social media manager. It also delves into the transition from social media management to developing memberships and courses to help business owners with content creation and confidence skills. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Follow Brittany on Instagram: https://www.instagram.com/thesocialbritify/ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode will be live for one weekly only! Enjoy this recording from Ellen's recent free webinar breaking down the key steps to becoming a booked out social media manager. Watch the webinar with presentation notes: https://www.ellenmackenzie.com/clients-cash-replay Sign up for the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Got questions? Reach out to Ellen on Instagram: https://www.instagram.com/ellenmackenziee/

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Maia shares her entrepreneurial journey and how her passion for holistic health led her to start Wellbeing with Maya. She discusses the importance of having supportive parents and the freedom and flexibility that comes with owning a business. Maia also talks about the increase in burnout and the impact of hustle culture and social media. She emphasises the need to prioritise self-care and set boundaries with social media. Maia encourages listeners to let go of internal pressure and focus on their own well-being. Maia discusses strategies for managing social media and the pressure to grow a following. She emphasises the importance of setting boundaries, being authentic, and focusing on the connection with followers rather than the number of followers. Maia also advises listeners to release the pressure they put on themselves and prioritise their well-being. She suggests doing nothing, incorporating well-being practices, and reducing workloads to avoid burnout. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Recommended by Maia: The One-Sec App https://one-sec.app/ Maia on Instagram: https://www.instagram.com/wellbeingwithmaia/ Maia on TikTok: https://www.tiktok.com/@wellbeingwithmaia Catch Maia on Tuesday's & Thursday's on the Girls That Invest Podcast: https://girlsthatinvest.com/pages/podcast Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Maureen Evelyn, a full-time content creation coach, returns to share her strategies for creating viral content and turning views into clients. She emphasises the importance of persistence and posting consistently, even if the engagement is low. Maureen believes that the journey to success is on the other side of fear and pain, and that rejection can be viewed as a confidence point. She also discusses the role of confidence and energy in content creation, and how it can attract clients. Maureen shares her behind-the-scenes strategies for optimising her viral video, including using chat automation and email sequences to convert viewers into members of her membership program. Maureen Evelyn shares her experience of going viral on social media and the impact it had on her business. She discusses the behind-the-scenes of her viral video, including being contacted by the Dr. Phil show and the subsequent rejection. Maureen emphasizes the importance of resilience and not being discouraged by rejection. She also talks about the power of content repurposing and how it has helped her post consistently and reach a wider audience. Maureen highlights the significance of focusing on the content itself rather than getting caught up in captions and hashtags. She encourages business owners to set up a content repurposing system to save time and increase their reach. Maureen also emphasises the importance of consistency in posting and the long-term benefits it brings to a business. She shares her key takeaway from her viral reel, which is the realisation that consistent posting and optimising the business will lead to long-term success. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My Previous Episode with Maureen: Your Tiktok Strategy for 2023: $10k Months from Organic Tiktok Leads with Maureens Marketing Check out Maureen on Instagram: https://www.instagram.com/maureensmarketing/ And check out her YouTube Channel: https://www.youtube.com/@maureensmarketing/featured Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Latasha James shares her journey as a social media manager and freelancer, and how she transitioned to running her own agency and creating online courses. She discusses the reasons why she was drawn to freelancing and social media, including the creative aspects and the potential for impact. Latasha also talks about the influence of her entrepreneurial family and the importance of aligning with personal values. She shares her experience of scaling up and then scaling back her team, and the challenges and benefits of both. Latasha emphasizes the need for authenticity, setting boundaries with social media, and hiring the right people for the right roles. Takeaways Freelancing and social media offer opportunities for creativity and making an impact. Entrepreneurship can be influenced by family background and values. Scaling a team requires careful consideration of pricing, subcontracting, and hiring. Success can be defined in different ways, and it's important to align with personal values. Setting boundaries with social media and finding the right tools and systems can help manage workload. Hiring the right people for the right roles and being clear about job descriptions is crucial. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Check out Latasha's website for more: https://latashajames.com/ Subscribe to her YouTube Channel: https://www.youtube.com/channel/UC9aFCPXdF5AtiQd8L62GkSA Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen Mackenzie discusses the different social media platforms she uses in her business and ranks them based on their organic exposure, connection, direct sales, and evergreen content. She starts with YouTube, which she rates highly for organic exposure and evergreen content. She then moves on to Instagram, discussing both the paid and organic sides of the platform. Next, she talks about her podcast and rates it highly for connection and evergreen content. She also discusses TikTok and email marketing, highlighting their strengths and weaknesses. Ellen emphasizes the importance of finding joy in the content creation process and tailoring your platform choices to your strengths and preferences. Takeaways YouTube is great for organic exposure and evergreen content, but it may receive more hate comments compared to other platforms. Instagram can provide both organic and paid exposure, but the quality of leads from paid ads may be lower. Podcasting allows for a strong connection with the audience and can lead to direct sales, but it requires consistent content creation. TikTok offers organic exposure and evergreen content, but it can be challenging to handle the highs and lows of the platform. Email marketing provides a direct connection with the audience and can lead to direct sales, but it requires building an email list and setting up automated funnels. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: The tools I use in my business, with some affiliate links as well! : https://www.ellenmackenzie.com/tools My Template bundle: https://www.ellenmackenzie.com/offers/DwKaVUZd/checkout Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book