Feel Strong

I'm challenging the conventional approach to scaling workouts in group fitness settings. Scaling often fails to address individual needs, and can lead to serious compromises in workout effectiveness that can end up being somewhere between 'not quite right' and downright dangerous. Instead, consider the importance of understanding personal fitness goals and the specific stimuli required to achieve them. I'm here to advocate for a more individualized approach to fitness that prioritizes well-being over adherence to standardized workouts.Scaling in fitness can be counterproductive.Group workouts often compromise individual needs.The goal of fitness should be personal improvement.Consider the specific stimuli needed for personal goals..Personal fitness goals should guide workout choices.

I'm calling BS on the fitness industry's "more is better" mentality. I see it constantly - people go from working out 3 times a week to 4, then 5, then 6, then they're doing two-a-days and wondering why they're injured and progress has plateaued. I'm here to tell you: you need to do less, maybe a LOT less.I break down the biggest time-wasters I see: those ridiculous 45-minute warmups (you need 5-10 minutes, max), trying to run multiple intense programs simultaneously (spoiler: it doesn't work), and recovery protocols that are more about selling you stuff than actually helping you recover. Ice baths? They might actually hurt your gains.Too many supplements, unsustainable meal prep routines, and bloated 'needs' are getting in the way of your GOALS. The question isn't "what should I add?" - it's "what can I cut out?" Your routine should fit your life, not consume it.

This week on Feel Strong, I sit down with bestselling author David Amerland to dive into his fascinating new book "Built to Last: How to Get Stronger, Happier and Healthier at Every Stage of Life." David opens up about his incredible 47-year martial arts journey and why sustainable fitness goes far beyond just looking good. We get into the nitty-gritty of how physical training literally rewires your brain for resilience, why so many conventional fitness approaches set you up to fail, and practical strategies to overcome that voice in your head that wants you to skip your workout. If you've ever struggled with consistency or wondered why motivation alone isn't enough, this conversation reveals the science behind what actually works and how intentional physical challenges create the foundation for a stronger, happier life.arch optimization, and decision-making before tackling fitness"Built to Last: How to Get Stronger, Happier and Healthier at Every Stage of Life" by David Amerland is available on Amazon and local bookshops through bookshop.orgConnect with David at DavidAmerland.com and on his social media platforms @david_amerland

Hey team! Justin here. I'm incredibly excited to share this episode with you because it dives into something I'm deeply passionate about—the biopsychosocial model that forms the foundation of everything we do at Feel Strong Fitness.In this episode, I break down why I believe treating you as a whole person—not just a collection of muscles and movements— is absolutely crucial for real, lasting results. I'll walk you through why your biology, psychology, and social environment all play essential roles in your fitness journey.I explain what the biopsychosocial model is and why I've built my entire coaching philosophy around itI share examples of how seemingly simple health issues often have complex underlying causesI reveal why I believe standard, one-size-fits-all fitness approaches consistently let people downI take you behind the scenes of how we apply this model at Feel Strong FitnessMy experience shows that addressing only one dimension while ignoring psychological and social contexts leaves gapsI'm convinced that the biopsychosocial model offers a more compassionate, effective approach to fitnessI truly believe this perspective will change how you think about your own fitness journey. Give it a listen, and let me know your thoughts!

In this episode I had the pleasure of speaking with Erin Taylor, founder of Athletes for Yoga and author of the new book "Move, Rest, Recover: A Workbook, Your Practical Guide to Balancing Mind and Body." Erin and I discussed the importance of integrating intentional recovery practices into our busy lives. We emphasized that if a recovery practice doesn't fit into your real life, it simply won't work. She shared practical insights about viewing rest as productive rather than selfish, approaching recovery with the same vigor as training, and using transition moments throughout the day as opportunities for rest. Erin's favorite recovery technique—"legs up the wall"—requires no equipment and only a few minutes to deliver powerful benefits for physical and mental restoration. Our conversation highlighted how small, consistent recovery practices can lead to sustainable habits that serve us and everyone around us. You can find Erin's book wherever books are sold, visit her website at erintaylor.works, and subscribe to her newsletter for weekly tools, insights, prompts, and videos to support your evolving recovery practice. @erintaylorworks

Stormy Weather of Show Your Work Nutrition is on to discuss the ins and outs of Meal Prepping for Real People. We highlight how excessively long meal prep sessions can deter people from continuing the practice, and give tips on how to incorporate meal prep into your life TODAY to make hitting your goals simpler and more likely.

Beverley Simpson @bsimpsonfitness shares her journey from aspiring Broadway star to successful fitness coach and entrepreneur. She discusses the importance of loving the process over the outcome, the shift from self-focus to serving others, and the lessons learned through motherhood. Beverley emphasizes the need for coaches to recognize their inherent value and the importance of authentic communication in selling. The conversation highlights the challenges individuals face in understanding one's worth in the coaching industry. In this conversation, Beverley Simpson discusses the essential resources needed for nonprofits, the importance of finding one's authentic self, and the challenges of navigating information overload in coaching. She emphasizes the significance of trusting one's desires, becoming one's niche, and the courage required to face fears in the coaching industry. Leadership, vision, and understanding business numbers are crucial for success. The discussion also touches on the importance of refining current offers, living in an abundance mindset, and navigating cancel culture in the coaching world.

Dr. Torkil Færø and I discuss the significance of heart rate tracking and its implications for fitness and wellness. We explore how wearables can help individuals monitor their stress levels, understand food intolerances, and optimize recovery. Dr. Færø emphasizes the importance of using technology to gain insights into one's physiological state, allowing for informed decision-making regarding health and lifestyle choices. The discussion also touches on the journey of self-discovery through tracking and the need for personalized approaches to wellness. Find more at ThePulseCure.com and @DrTorki on IG

In this episode, I deliver a straightforward and powerful message: you're not training hard enough. Yes, you. I emphasize the importance of pushing beyond perceived limits and intensifying your efforts in training. You might be wasting a LOT of time. My goal here is o challenge you to evaluate your current routines and find ways to increase your intensity and commitment. Break past complacency and strive for greater results, more efficiency, and advanced physical development. This is nothing less than a call to action to not settle for mediocrity, but to continually push the boundaries (thoughtfully, intentionally) in pursuit of excellence and growth.

Are you struggling with pain that's keeping you from working out? Download my FREE guide on Working Out With Pain here: ⁠⁠⁠⁠⁠https://bit.ly/pain_guide⁠ In this enlightening episode of Feel Strong Fitness, host Justin McClintock sits down with Chris Liddle, a dynamic coach and podcaster who emphasizes the importance of genuine connections in coaching. Together, they explore how creating meaningful relationships with clients can drive long-term success, self-discovery, and personal growth. Chris shares his insights on building trust, tailoring communication styles, and the transformative power of vulnerability and feedback in both personal and professional realms. Whether you're a coach, a client, or someone looking to foster better relationships, this episode offers valuable takeaways that transcend the gym and reach into everyday life. Expect to Learn: The art of fostering trust in client-coach relationships. How active listening can amplify coaching effectiveness. Strategies for providing constructive feedback without diminishing confidence. The role of vulnerability in creating authentic connections. Ways to incorporate mindfulness into your coaching practice. Episode Breakdown with Timestamps: [00:00:30] – Introduction: Justin introduces Chris Liddle and the focus of the episode: relationships in coaching. [00:04:39] – Chris's Coaching Philosophy: Why connection is at the heart of coaching and how it influences outcomes. [00:14:14] – Active Listening and Communication: Practical techniques to tailor communication to different clients. [00:22:35] – Constructive Feedback: How to critique in a way that empowers clients and fosters growth. [00:28:19] – Mindfulness and Self-Discovery: The role of mindfulness in helping clients achieve their goals. [00:42:43] – Transforming Beliefs for Personal Growth: Chris highlights how shifting limiting beliefs can unlock potential, with actionable advice for embracing a growth mindset. [00:52:49] -  Playing with Mindset and State for Progress: The episode concludes with techniques to use mindset shifts and mental state adjustments as tools to drive performance and achieve goals.  Check out the Guest: Instagram: https://www.instagram.com/christianliddle/  Twitter: https://twitter.com/chrisliddle  Facebook: https://www.facebook.com/christian.liddle  Website: https://invigoratetraining.com/  Find Out More About Feel Strong Fitness: Website:https://www.feelstrong.me/  YouTube: https://www.youtube.com/channel/UCM3MamtiSM-SbXv853clOIA Instagram: https://www.instagram.com/feelstrongfit/ Facebook: https://www.facebook.com/feelstrongfit  Tiktok: https://www.tiktok.com/@feelstrongfit  LinkedIn: https://www.linkedin.com/company/feel-strong-fitness/  Twitter: https://x.com/FeelStrongFit 

In this episode, Justin sits down with Micah Macbeth, owner of MADabolic Fishtown, to uncover his journey from engineer to fitness visionary. We explore how MADabolic's unique workout concept blends strength, community, and culture to redefine the fitness experience.

Are you struggling with pain that's keeping you from working out? Download my FREE guide on Working Out With Pain here: ⁠⁠⁠⁠https://bit.ly/pain_guide⁠ In this dynamic episode of Feel Strong Fitness, host Justin McClintock engages with Zach Colman, a creative entrepreneur and branding expert, to explore the impact of authentic storytelling in business and personal branding. Zach dives into his journey of building a purpose-driven brand and shares strategies for creating meaningful content that resonates deeply with an audience. Whether you're a small business owner, a coach, or simply someone passionate about building a personal brand, Zach's insights provide a fresh perspective on how to stand out in a crowded market. His actionable advice on harnessing creativity and staying consistent makes this episode a must-listen for anyone looking to elevate their brand. Expect to Learn: How to create content that genuinely connects with your audience. The importance of authenticity in personal and business branding. Tips for staying consistent with your content strategy. How storytelling can transform your customer's perception of your brand. The role of emotional connection in content creation. Episode Breakdown with Timestamps: [00:00:59] – Introduction: Justin introduces Zach Colman and sets the stage for a discussion on authentic content creation. [00:01:54] – Workout and Personal Development: Zach's personal experience with burnout and the importance of maintaining a connection to his values and passions [00:12:38] – Partnership-Focused Approach: The benefits of taking a partnership-focused approach rather than just trying to acquire clients or customers [00:23:40] – Challenges Gym Owners Face: Discussions of the challenges gym owners face in shifting their mindset and operations as their businesses grows [00:39:39] –GymMark and Customer Experience: GymMark helps gym owners shift from a management mindset to a leadership mindset, focusing on providing an excellent customer experience rather than just prioritizing sales. [00:47:29] – Closing Thoughts: Final insights from Zach on how to stay motivated and creative. Check out the Guest: GymMark Website: https://gymmark.com/  GymMark Email: hello@gymmark.com Website: https://creatitive.com/author/zcolman/ Instagram: https://www.instagram.com/creatitive/  LinkedIn: https://www.linkedin.com/in/zach-colman/  Email: hello@creatitive.com Youtube:https://www.youtube.com/@zach-colman  Ted X: https://www.youtube.com/watch?v=_LA6JNgIQXo  Podcast: https://creatitive.com/podcast/  Find Out More About Feel Strong Fitness: Website:https://www.feelstrong.me/  YouTube: https://www.youtube.com/channel/UCM3MamtiSM-SbXv853clOIA Instagram: https://www.instagram.com/feelstrongfit/ Facebook: https://www.facebook.com/feelstrongfit  Tiktok: https://www.tiktok.com/@feelstrongfit  LinkedIn: https://www.linkedin.com/company/feel-strong-fitness/  Twitter: https://x.com/FeelStrongFit --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Is your health holding your family back? In this powerful episode, we explore how one person's fitness—or lack of it—can shape the entire household. Justin dives into the importance of functional fitness for daily life, breaking down simple strategies to stay active and train for longevity. Discover how to overcome the barriers to exercise and inspire your loved ones to make their health a priority. This isn't just about you—it's about the people you care most about.

Are you struggling with pain that's keeping you from working out? Download my FREE guide on Working Out With Pain here: ⁠⁠⁠https://bit.ly/pain_guide⁠ In this episode of Feel Strong Fitness, host Justin McClintock engages in a candid conversation with Allie Gerber, a seasoned accountant with a passion for empowering small business owners. Together, they explore the often-overlooked challenges and opportunities in the fitness and small business industries, from financial management to authentic branding strategies. Allie shares invaluable advice on understanding tax regulations, avoiding common accounting mistakes, and using personalized approaches to foster client loyalty. She also discusses the importance of staying organized and communicating effectively, offering practical solutions for small business owners to build lasting success. Whether you're an entrepreneur seeking clarity on financial strategies or looking to strengthen your brand, this episode is packed with actionable insights tailored for you. Expect to Learn: How to navigate the financial challenges faced by small business owners. Practical tips for avoiding common accounting errors. The power of clear communication and organizational strategies. Why authenticity and personalized branding are crucial for client retention. Insights into maintaining cash flow and preparing for tax season effectively. Episode Breakdown with Timestamps: [00:00:05] – Introduction: Justin introduces Allie Gerber and highlights the focus of the episode—bridging the gap between fitness and finance for small business owners. [00:02:41] – Allie's Journey into Accounting: Allie recounts her professional journey, her family's influence, and how she carved a niche in accounting for nontraditional small businesses. [00:07:14] – The Importance of Authenticity in Branding: Allie discusses her unique approach to branding and why being yourself resonates strongly with clients. [00:21:07] – Common Accounting Mistakes: The top financial missteps small business owners make and how to avoid them. [00:27:39] – Navigating Income Fluctuations: Strategies for managing unpredictable cash flow in small businesses. [00:31:30] – Should Coaches Open Their Own Gyms?: Allie shares her financial perspective on the costs, challenges, and realities of running a gym. [00:42:50] – Tools for Tracking Finances: Recommendations for expense tracking systems and why consistency is critical. [00:47:58] – Closing Thoughts and Resources: Allie wraps up the conversation with final tips and shares how listeners can connect with her for more guidance. Check out the Guest Website: https://gerbertax.com Email: allie@gerbertax.com Instagram:https://www.instagram.com/aglevs/  Facebook: https://www.facebook.com/profile.php?id=100063148844689  Find Out More About Feel Strong Fitness: Website:https://www.feelstrong.me/  YouTube: https://www.youtube.com/channel/UCM3MamtiSM-SbXv853clOIA Instagram: https://www.instagram.com/feelstrongfit/ Facebook: https://www.facebook.com/feelstrongfit  Tiktok: https://www.tiktok.com/@feelstrongfit  LinkedIn: https://www.linkedin.com/company/feel-strong-fitness/  Twitter: https://x.com/FeelStrongFit  --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

OK, no hacks. BUT - The holiday season is here, and with it comes packed schedules, tempting treats, and plenty of social obligations. In this episode, we explore how to keep your health and happiness on track while fully enjoying the season. From scheduling your holiday plans early and setting short-term goals to balancing social connections and adjusting workouts, we've got you covered. Learn why a brisk winter walk can boost your mood, how to handle food choices without being awkward, and why forgiving yourself for slip-ups is the ultimate holiday gift. Don't let the holidays derail your progress—tune in and thrive! --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Are you struggling with pain that's keeping you from working out? Download my FREE guide on Working Out With Pain here: ⁠⁠https://bit.ly/pain_guide⁠ In this episode of the Feel Strong Podcast, host Justin McClintock sits down with Dr. Lance Einerson, a physical therapist and mentor specializing in back pain treatment. The conversation dives deep into the root causes of back pain and how understanding lifestyle factors plays a crucial role in addressing and managing pain. Dr. Einerson highlights the importance of mindset, lifestyle adjustments, and goal setting in long-term recovery, emphasizing a holistic approach that goes beyond just medical treatment. Dr. Einerson also discusses his upcoming mentorship program, the Durable Spine Society, which is aimed at empowering coaches and clinicians to better treat back pain. Whether you are currently experiencing back pain or are looking to enhance your overall well-being, this episode provides valuable insights and actionable advice on pain management, lifestyle, and recovery strategies. Expect to Learn: The prevalence of back pain and its global impact on disability. Why traditional methods like rest and surgery often fall short in addressing back pain. How lifestyle factors such as stress, sleep, and movement contribute to back pain. Practical approaches to managing and recovering from back pain. Insights into Dr. Einerson's mentorship program aimed at professionals. Episode Breakdown with Timestamps: [00:00:05] – Introduction: Justin introduces Dr. Lance Einerson and the focus on back pain. [00:01:14] – Lance's Background: Lance shares his journey into physical therapy and his passion for teaching. [00:04:42] – The Back Pain Problem: Discussion on the prevalence of back pain and its global impact. [00:07:28] – Lifestyle Factors and Back Pain: How stress, inactivity, and poor sleep contribute to back pain. [00:17:38] – Mindset and Goal Setting: Lance explains how setting meaningful goals supports recovery. [00:24:37] – Traditional Care vs. Holistic Approaches: Why conventional treatments like surgery aren't always the solution. [00:36:27] – Lance's Mentorship Program: Details about Lance's program for coaches and clinicians to help treat back pain. [00:45:20] – Conclusion: Where to follow Dr. Lance Einerson and final thoughts from Justin. Checkout the Guest: Instagram: https://www.instagram.com/dr.lance.dpt/ Facebook: https://www.facebook.com/LanceOleEinerson/   LinkedIn: https://www.linkedin.com/in/lance-einerson-1b961546/ Twitter: https://x.com/LanceEinerson Find Out More About Feel Strong Fitness: Website:https://www.feelstrong.me/  YouTube: https://www.youtube.com/channel/UCM3MamtiSM-SbXv853clOIA Instagram: https://www.instagram.com/feelstrongfit/ Facebook: https://www.facebook.com/feelstrongfit  Tiktok: https://www.tiktok.com/@feelstrongfit  LinkedIn: https://www.linkedin.com/company/feel-strong-fitness/  Twitter: https://x.com/FeelStrongFit  --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

I'm diving into the heart of remote coaching and exploring how effective communication strategies can make or break the client-coach relationship. We'll discuss the importance of understanding how our clients feel, the power of client feedback, and how regular check-ins can help us gauge not only their progress but also their emotional journey. I'll share insights on the impact of clear communication guidelines and why vulnerability in our coaching approach fosters trust and strengthens relationships. Communication missteps can lead to dissatisfaction, but embracing these challenges with a commitment to listen and provide constructive criticism helps us grow and support our clients more effectively. Join me as we navigate the key elements that can elevate your remote coaching practice. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Are you struggling with pain that's keeping you from working out? Download my FREE guide on Working Out With Pain here: ⁠https://bit.ly/pain_guide In this episode of the Feel Strong Podcast, host Justin McClintock talks with Starlyn Weller, a fitness professional who specializes in helping aging adults through mobility and strength training. They discuss the importance of staying active as we age, not only for physical health but also for mental well-being and social engagement. Starlyn shares her passion for empowering older adults, ensuring they can maintain independence and enhance their quality of life. Starlyn explains how targeted exercises, such as balance and strength training, can help prevent muscle wasting and maintain mobility in aging adults. Whether you're concerned about your parents' health or looking to maintain your own well-being as you age, this episode offers insightful and practical advice. Expect to Learn: Why staying active is vital for aging adults The benefits of strength and balance training How to support the well-being of elderly family members The importance of cognitive and physical health in aging Episode Breakdown with Timestamps: [00:00:00] – Introduction: Justin introduces the topic of fitness for aging adults and welcomes Starlyn Weller. [00:01:30] – Starlyn's Background: Starlyn shares her journey into working with aging adults and how she found her passion in this niche. [00:03:26] – First Client Story: Starlyn talks about her first elderly client and the impact fitness had on her client's life. [00:08:39] – The Importance of Mobility: Discussion on why strength and balance training is crucial for elderly adults to maintain independence. [00:16:43] – Social and Cognitive Benefits: How maintaining physical activity supports mental health and social engagement for aging adults. [00:25:06] – Common Challenges: Starlyn explains the difficulties many older adults face, including muscle loss and cognitive decline, and how fitness can combat these issues. [00:36:23] – Encouraging Conversations: Starlyn shares tips on how to encourage elderly family members to start working on their fitness. [00:48:48] – How to Get Started: Starlyn explains how to reach out to her for consultations and where to find her online. Checkout the Guest:  LinkedIn: https://www.linkedin.com/in/starlyn-weller-887067242/  Instagram: https://www.instagram.com/starbo21/  Facebook: https://www.facebook.com/starlyn.weller  Find Out More About Feel Strong Fitness: Website:https://www.feelstrong.me/  YouTube: https://www.youtube.com/channel/UCM3MamtiSM-SbXv853clOIA Instagram: https://www.instagram.com/feelstrongfit/ Facebook: https://www.facebook.com/feelstrongfit  Tiktok: https://www.tiktok.com/@feelstrongfit  LinkedIn: https://www.linkedin.com/company/feel-strong-fitness/  Twitter: https://x.com/FeelStrongFit  --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

In this episode of the Feel Strong Podcast, host Justin McClintock speaks with Dr. Nick Perugini, the founder of More Than Movement, a facility in Philadelphia blending exercise education and physical therapy. Dr. Nick discusses how his approach shifts from tissue-based diagnoses to a focus on functional outcomes, while reframing clients' mindsets to empower them. The conversation explores the integration of physical therapy and strength-based solutions, presenting a forward-thinking model for healthcare. Dr. Nick also emphasizes the importance of personalized roadmaps for clients, guiding them from rehabilitation to ongoing fitness journeys. Whether you're a fitness enthusiast, physical therapist, or someone dealing with chronic pain, this episode offers insights into how tailored programs and client education can drive long-term success. Expect to Learn: How combining physical therapy and fitness can enhance long-term health outcomes. The benefits of focusing on functional outcomes over traditional diagnoses. Why mindset and client education play a crucial role in physical therapy. How individualized programs lead to greater client empowerment. The value of addressing chronic pain with long-term, sustainable solutions. Episode Breakdown with Timestamps: [00:00:00] - Introduction: Justin introduces Dr. Nick Perugini and the theme of physical therapy integrated with strength and fitness. [00:04:45] - More Than Movement: Dr. Nick explains the philosophy behind his practice and why he avoids traditional labels like "physical therapy." [00:11:52] - Roadmaps and Client Journey: How Dr. Nick creates individualized roadmaps for clients, guiding them from pain relief to lifelong fitness. [00:25:13] - Mindset and Client Education: The significance of reframing clients' beliefs around injury, movement, and progress. [00:38:17] - Chronic Pain Management: Strategies for addressing complex, long-term pain and helping clients regain control over their health. [00:43:49] - Conclusion: Wrap-up with Dr. Nick's contact information and final thoughts on sustainable fitness. Checkout the Guest: Website: https://morethanmvmnt.com/ Instagram: https://www.instagram.com/nickperugini.dpt/?hl=en Instagram (Business): https://www.instagram.com/morethanmvmt.pt/?hl=en Email: Nick@morethanmovement.com Find Out More About Feel Strong Fitness: Website: https://www.feelstrong.me/  Youtube: https://www.youtube.com/channel/UCM3MamtiSM-SbXv853clOIA  Instagram: https://www.instagram.com/feelstrongfit/  Facebook: https://www.facebook.com/feelstrongfit  --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

This episode was live on Instagram! I discuss the importance of understanding the 'why' behind fitness goals and movements. I emphasize the need for fitness professionals to communicate effectively with clients, ensuring they grasp the intentions behind their training. The conversation highlights the dangers of making assumptions about clients' knowledge and the necessity of exploring various fitness modalities. I try to encourage everyone, especially professionals, to cultivate curiosity and continuous learning in the fitness industry. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

In this episode of the Feel Strong Podcast, host Justin McClintock talks with Hilary Young, a brand marketing and content specialist. Hilary discusses the importance of authentic communication, evolving your brand, and how to tell your story to connect with your audience. Whether you're a solopreneur or a business owner, this episode offers actionable insights into creating a brand that stands out. The conversation gets deep into the art of brand strategy, from understanding your audience through psychographic profiling to crafting a brand message that resonates. Hilary emphasizes the importance of maintaining consistency in your messaging to create a trustworthy brand identity, while also allowing room for the brand to evolve and grow over time. She also shares how small businesses and solopreneurs can avoid common branding mistakes that lead to confusion and missed opportunities. Hilary also touches on the pitfalls businesses face when branding, how to avoid them, and how businesses can leverage storytelling to connect with their audience in a meaningful way. Expect to Learn: How to develop a brand that reflects your true message. The common branding mistakes that businesses make and how to avoid them. The importance of consistency in communication and marketing. How to evolve a brand over time without losing its core identity. Why knowing your audience is key to successful branding. Episode Breakdown with Timestamps: [00:00:00] – Introduction: Justin introduces the episode and guest Hilary Young, setting up the conversation on brand marketing and content strategy. [00:00:38] – Hilary's Journey: Hilary talks about her transition from TV production to branding, and how storytelling has always been at the heart of her career. [00:03:05] – What is a Brand?: Hilary explains how a brand is defined by what people say about you when you're not in the room, and the importance of maintaining consistent messaging. [00:18:16] – Brand Strategy and Audience: Understanding the importance of identifying your audience through psychographics and how to tailor your message to fit their needs. [00:25:52] – Common Branding Mistakes: Hilary discusses the typical mistakes businesses make, such as inconsistent messaging and failing to adapt to their audience's needs. [00:32:31] – Consistency in Brand Communication: How brands evolve over time and why it's essential to allow flexibility in your branding approach. [00:37:20] – Staying True to Your Brand: Hilary emphasizes the importance of staying true to your brand and not feeling obligated to speak on every issue. [00:44:18] – Growth Mindset in Branding: Hilary talks about the importance of clients being open to growth and feedback to get the most out of brand strategy work. [00:52:32] – Fun Experiences in TV Production: Hilary recounts some of the fun projects she worked on in her TV career, including a skydiving prank for a brand campaign. [00:55:57] – Contacting Hilary Young Creative: Hilary shares the best ways to reach her, including her website and social media platforms. [00:56:48] – Closing Remarks: Justin wraps up the episode, thanking Hilary for the insightful conversation on branding and marketing strategies. Checkout the Guest: Website: HilaryYoungCreative.com Instagram: @HilaryYoungCreative LinkedIn: https://www.linkedin.com/in/hilarysiegelyoung TikTok: https://www.tiktok.com/@hilaryyoungcreative  Find Out More About Feel Strong Fitness: Website: FeelStrong.me YouTube: FeelStrong Fitness Instagram: @FeelStrongFit Facebook: FeelStrong Fitness --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Justin discusses the importance of embracing challenges and deliberate stress as essential components of self-care and wellness. He also argues against the common notion that rest and recovery are the ultimate goals, emphasizing that true growth and adaptation often come from facing discomfort and pushing one's limits. Justin highlights the need for balance, especially during stressful times, and encourages listeners to seek challenges that foster personal growth and resilience. Takeaways: Sometimes things need to be really hard for growth. Rest and recovery are not synonymous with self-care. Deliberate stress can be beneficial for self-care. Resting more is not always the answer to discomfort. Finding balance is crucial during stressful times. Something is better than nothing when it comes to exercise. If things are easy all the time, we will not get better. Valuing yourself is central to effective self-care. Embrace challenges to foster personal growth. Lethargy and complacency do not help anyone. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

In this episode of the Feel Strong Fitness Podcast, host Justin McClintock sits down with Dr. Erin Farmer, a seasoned physical therapist who specializes in pelvic health. With a focus on helping weightlifters, athletes, and those dealing with chronic pain, Dr. Farmer shares her journey from conventional physical therapy to running her own private practice. The conversation highlights the critical connection between pelvic health and overall well-being, discussing why this often-overlooked aspect of health is essential for long-term function and pain management. Dr. Farmer also opens up about the unique challenges of operating a private practice, emphasizing the importance of integrity and individualized care in the healthcare industry. Together, they explore topics such as the minimum effective dose in training, adapting fitness routines to meet individual needs, and the necessity of a functional approach in both therapy and fitness. This episode is a must-listen for anyone interested in maintaining optimal health, particularly those navigating the demands of an active lifestyle. Expect to Learn: The connection between pelvic health and chronic pain. The benefits of individualized and functional approaches in physical therapy. How to navigate the challenges and rewards of private practice. The importance of minimum effective dose training and managing expectations. Strategies for adapting fitness routines to suit individual needs and life changes. Episode Breakdown with Timestamps: [00:00:00] - Introduction: Justin introduces the episode and welcomes Dr. Erin Farmer, setting the stage for their discussion on pelvic health and private practice. [00:02:00] - Dr. Farmer's Background: Dr. Farmer shares her journey into pelvic health and private practice, including her unique focus on weightlifters and athletes. [00:10:30] - Pelvic Health and Chronic Pain: A discussion on why pelvic health is integral to addressing chronic pain and common misconceptions. [00:20:00] - Private Practice Challenges: Insights into the difficulties and rewards of running a private practice, including the impact of business models on patient care. [00:30:00] - Minimum Effective Dose in Training: The concept of minimum effective dose and how it applies to both physical therapy and fitness training. [00:40:00] - Conclusion: Wrap-up of the episode with Dr. Farmer's contact information and final thoughts. Checkout the Guest: Website:  https://www.erinleefarmer.com/ instagram :https://www.instagram.com/erinleedpt/ Linkedin: https://www.linkedin.com/in/erin-farmer-662b4912/ Find Out More About Feel Strong Fitness: Website: Feel Strong Fitness YouTube: Feel Strong Fitness Channel Instagram: @feelstrongfit Facebook: Feel Strong Fitness --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

I'm talking about the importance of having a compelling why behind fitness and exercise goals. I discuss how strong motivation can help individuals stick with their fitness routines and achieve long-term success. We share stories of clients who are motivated by being able to keep up with their kids, pursue new hobbies, and improve their overall well-being. We emphasize the need to focus on one habit at a time and gradually build on it. I also encourage listeners to examine their why and ensure that it is personally meaningful and inspiring. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

In this episode of the Feel Strong Podcast, host Justin engages in a deep and insightful conversation with Shoshana Katz, a seasoned fitness professional specializing in pre- and post-natal fitness. Shoshana shares her expertise on how to stay fit during and after pregnancy, offering practical advice that challenges common misconceptions. The discussion covers the physical, mental, and emotional benefits of maintaining an active lifestyle throughout pregnancy, with a strong emphasis on individualized approaches that cater to each woman's unique needs. Shoshana also discussed the importance of breathwork, a crucial yet often overlooked component of prenatal fitness. She explains how proper breathwork can help maintain core strength, support overall well-being, and prepare the body for the demands of childbirth. Whether you're a fitness enthusiast, an expecting mother, or a trainer working with pregnant clients, this episode provides valuable insights into the best practices for staying strong and healthy during this transformative period. The benefits of strength training during pregnancy and why it's crucial for overall health. Common misconceptions about fitness and pregnancy, and how to navigate them. The role of breathwork in maintaining core strength and stability during pregnancy. How to adapt workouts to suit individual needs and stages of pregnancy. The mental and emotional benefits of staying active as a new mom. [00:00:00] - Introduction: Justin introduces the episode and Shoshana Katz, setting the stage for their discussion on fitness, community, and health. [00:05:00] - Shoshana's Approach to Fitness: Shoshana talks about the philosophy behind BPM Fitness and the unique combination of kettlebell training and indoor cycling. [00:15:30] - Building Community at BPM Fitness: The importance of creating a welcoming and supportive environment for all members. [00:25:10] - Training During Pregnancy: Shoshana shares her experiences and insights on training through pregnancy, including breathwork and strength training. [00:38:40] - Philly Spin-In and Community Impact: Discussing the Philly Spin-In event and its contributions to the Cardiac Center at CHOP. [00:50:30] - Conclusion: Wrap-up of the episode with Shoshana's contact information and final thoughts. Website: https://bpmfitnessphl.com/coaches/shoshana-katz/  Instagram: https://www.instagram.com/shobpmfitness Facebook: https://web.facebook.com/BPMFitness LinkedIn: https://www.linkedin.com/in/shoshana-katz  Email: Shoshana@BPMFitnessphl.com  Find Out More About Feel Strong Fitness: Website: https://www.feelstrong.me/  Youtube: https://www.youtube.com/channel/UCM3MamtiSM-SbXv853clOIA  Instagram: https://www.instagram.com/feelstrongfit/  Facebook: https://www.facebook.com/feelstrongfit  --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Justin discusses the idea that you can be strong enough and explores the concept of reassessing goals and priorities in fitness training. We emphasize that being strong enough depends on individual goals, such as sports performance, body composition, or general physical fitness. Listeners are encouraged to consider other aspects of fitness, such as mobility, balance, and skill, once they have achieved a certain level of strength. While coaches may be hesitant to bring up the idea of being 'strong enough' with clients who enjoy strength training, it's important. Being strong enough depends on individual goals and priorities in fitness training. Once you have achieved a certain level of strength, it is important to reassess your goals and consider other aspects of fitness, such as mobility, balance, and skill. A balanced and holistic approach to fitness is important for overall health and well-being. Coaches should be open to discussing the idea of being strong enough with clients and helping them prioritize their goals. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

In this episode, host Justin discusses the intricate balance of community, coaching, and business with Giancarlo Regni, founder of G-Strength, a growing chain of small group personal training gyms in Philadelphia. They explore the core principles that have guided Giancarlo's journey from personal trainer to successful gym owner, emphasizing the importance of community, client care, and creating a sustainable business model in the fitness industry. Giancarlo Regni is the founder and owner of G-Strength, a unique gym in Philadelphia that offers small group personal training with a strong emphasis on individualized programming and community building. With a background in personal training and a keen focus on creating sustainable, career-oriented roles for coaches, Giancarlo has expanded G-Strength into multiple locations, carving out a niche in the competitive fitness market. Expect To Learn: How Giancarlo transitioned from one-on-one personal training to opening multiple G-Strength locations. The unique small group training model used at G-Strength and why it's different from traditional group classes. The importance of creating a positive and sustainable work environment for coaches in the fitness industry. How G-Strength fosters a welcoming environment for beginners and those intimidated by traditional gyms. The long-term vision for G-Strength, including expansion plans and maintaining the core values that drive its success. Checkout the Guest: Website: https://g-strength.com/  Instagram: https://www.instagram.com/realgstrength/ Facebook: https://www.facebook.com/gian.regni/    Find Out More About Feel Strong Fitness: Website: https://www.feelstrong.me/  Youtube: https://www.youtube.com/channel/UCM3MamtiSM-SbXv853clOIA  Instagram: https://www.instagram.com/feelstrongfit/  Facebook: https://www.facebook.com/feelstrongfit  --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

In this episode, I share a personal experience of witnessing a Philadelphia biker whose actions changed my day. This incident made me reflect on the concept of personal responsibility and how it applies to various aspects of life. While circumstances may not be our fault, it is still our responsibility to deal with them. Taking ownership of your situation and making the necessary changes, even if it means working harder than others, can be life-changing. That may mean being selfish at times to show up as the best version of ourselves. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Lesha Voz is a Coach who's done a LOT- Lately they've co-owned a CrossFit gym in Philadelphia, and are now coaching in Mexico City! We talk finding Worth and Purpose as a Coach, the Value of Building an Inclusive Gym Culture, and Aligning Work with Values and Making Changes. If you want to hear a real one - listen up. Reach out at: vozstrong.com lesha.meyer@gmail.com @leshavoz --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

The tension between custom, precise, individualization and highly scalable systems in the fitness industry is STRONG. While individualized solutions are recognized as necessary for people with significant problems or goals, they are difficult to implement and scale. Implementing individualized solutions requires highly skilled coaches who can address technical aspects and soft skills. Scaling individualized solutions is challenging due to the time and effort required. As a result, many people turn to systematized approaches that can be more easily implemented and scaled. However, these approaches may not provide the exact solution that individuals need. So what's a person to do? How can coaches make the greatest impact AND make a living? Let's talk about it --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Another LIVE podcast! I discuss the concept of a growth mindset versus a scarcity mindset and how it relates to fitness and wellness. Sharing insights from interviews with health and wellness professionals who emphasize the importance of hiring coaches with a growth mindset, I explain that a growth mindset is characterized by curiosity, a willingness to learn, and an openness to new ideas and approaches. I also highlight the benefits of being surrounded by people who challenge and push you to improve. You will be encouraged and challenged to cultivate a growth mindset and embrace opportunities for growth and progress. Listen up. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Mari Rubin owns The Balance Room @balanceroomphl in Philadelphia and she is both a sharp thinker and an inspiration. We talk mission, vision, what makes a great instructor, and how mindset can be the breakthrough element that creates incredible progress on a fitness journey. Reach out to mari@balancephl.com or check out Balance Room locations at 501 Fitzwater St & 811 S 6th St in Queen Village, Philadelphia   --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

We need more great coaches, and we need greater breadth and depth across coaches. One awesome coach will not be the right coach for each person for a wide variety of reasons, and so we believe that encouraging greater and more competition is only good for both the industry and for individuals. What makes the right coach? Why don't people feel like a fit with one coach over another? Let's talk about it LIVE. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

We discuss a concerning interaction between a medical professional and a patient. The doctor made a judgmental and ill-informed comment about their progress. It is important for healthcare professionals to be thoughtful with their words and consider how they come across to patients. Fitness professionals can also have a big impact on patients, even with seemingly small comments. I encourage professionals to be aware of the lasting impact of their words and to double back and clarify if necessary. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Megan Zander ⁠@zanderperform discusses her expertise in sports performance and psychology, emphasizing the importance of mindset and approach. She shares her journey of transitioning from a big box gym to starting her own practice, and the challenges of defining a niche. We delve into the concept of alter egos, mindset tools, and the application of performance techniques to various aspects of life. The conversation covers the importance of mindset, growth, and self-awareness in achieving success. Megan emphasizes the value of being open-minded, willing to challenge oneself, and embracing vulnerability. The discussion also highlights the significance of journaling, tracking progress, and seeking help from mentors. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

So you've hit a rough patch. How do you decide if this is just a tough phase you should push through, or if it's time to reassess your goals? Whatever your goals are, this is going to come up for almost everyone. We dig in on another LIVE podcast to talk details, benchmarks, and the path forward. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Esther Beazer @healthyrootsesther is a coach whose mission includes helping women feel empowered and capable in their bodies. We talk about how she does it, as well as dig into her decision to become a coach while being a stay-at-home mom, the importance of decisive action, and her vision for the future. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

On this live podcast we discuss the value of experts and the importance of certifications, degrees, and experience. We explore the idea that just because something worked for one person doesn't mean it will work for everyone. We highlight the significance of testimonials and word of mouth in determining the credibility of an expert. Justin also highlights the need for nuance and a personalized approach when seeking out experts in various fields. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Ashley Rogers @levelupstrength is an inspiring coach who offers 'The Main Character Collective.' Inspired by literary female protagonists, she's coaching women to 'Train to Carry the Plot' and be ready for their pivotal moments. We talk about motherhood, values, and why BookTok is a force for good. Listen up. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

How do you balance the workouts you WANT to do, the things you NEED to do, and what actually fits into your schedule? The answer might not be what you expect, AND we're doing it LIVE! --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Why do fitness and health professionals talk about the obesity epidemic? To be helpful? To make their audience feel better? Is it even useful? On a special LIVE podcast, Justin digs into this and more. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Angela Beyer - @healthcoachangela and houseofshape.com - is a renowned personal trainer and founder of House of Shape. She shares her expertise in training women and the importance of muscle for weight loss. We discuss her background in bodybuilding and how she went from a career in finance to becoming an elite international bodybuilder, her journey to winning Miss Universe, and how she then transitioned to personal training. Angela emphasizes cultivating a strong mindset to stay focused and committed to fitness goals. We also talked about her training with some LEGENDS, and Justin gets a little jealous. Listen up. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Happy Birthday Feel Strong! We look back on five years, and talk about where we came from, the moment Feel Strong was born, and why we do what we do. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Jonathan and I get into a wide-ranging discussion, including the importance of teaching and education in coaching, the value of exploring different training modalities, and the need for individualized programs. This episode is for the curious exerciser, the dedicated athlete, and the ambitious coach -- Listen up! Keywords: teaching, education, coaching, training modalities, bodybuilding, calisthenics, individualized programs, training modalities, endurance training, calisthenics, skill acquisition, movement quality, time commitment, physical demands, transitioning, starting small, warm-up, guidance, individual goals, functional capability, enjoyment --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

We're opening up and diving deep about our journey through injury and recovery, including mistakes we made, the mental and physical challenges we dealt with, and how we WISHED we had handled the whole thing (and saved ourselves YEARS of heartache.) This wasn't an easy one to record, but I think it's important. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Weezy Shumaker @coachweez is a coach based in Columbus, Ohio, who specializes in working with postpartum clients. We talk about the concept of not letting the pursuit of perfection get in the way of progress, working with postpartum individuals, and Weezy also shares her fearless approach to implementing ideas and the value of having a supportive partner. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

In this episode, Justin discusses the importance of being coachable. He explains that being coachable means being open to developing the version of yourself that is most likely to succeed. Justin emphasizes the need to have a malleable mindset and be willing to have your beliefs broken. He also highlights the importance of learning from others' experiences and seeking feedback. Leading with positivity, being aware of excuses, and taking responsibility for your actions is paramount. Being coachable is essential for success in any coaching relationship. To be coachable, you need to be open to developing the version of yourself that is most likely to succeed. Having a malleable mindset and being willing to have your beliefs broken are crucial aspects of being coachable. Seeking feedback, leading with positivity, and taking responsibility for your actions are important qualities of being coachable. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Ashley Crocker @ashleycrocker127 is a FORCE. From underpaid and overworked CrossFit coach to a fully remote 1:1 exercise and nutrition specialist and a full-time mentor for other coaches looking to upgrade their practice. Ashley is creating freedom for clients, coaches, and herself -- and giggling with joy the whole time. If you want to be better, you want to listen to Ashley. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Anika Crane is an Active Life Professional and an incredibly effective coach. Her ability to self-audit, and make big changes to push her coaching forward is impressive and almost everyone could take a lesson from how she works. Coaches- listen up. Athletes and Clients -- this is how your coach should work. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Want to acquire a skill, progress a movement, or accelerate your performance? You need to isolate and master the positions required for optimal execution. Whether it's weightlifting, running, handstands, or holding a child above your head -- it can be broken down into its component pieces. Make those pieces stronger, and you're on your way to a real understanding of how to move virtuously. Let's get into it. --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support