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2 episodes with david amerland
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2 episodes with david amerland
In this episode of The Kate Hamilton Health Podcast, I sit down with fitness expert and bestselling author David Amerland to explore what it really takes to build sustainable fitness and lasting health - without going to extremes. If you've ever felt overwhelmed by the all-or-nothing mindset that dominates social media fitness culture, this conversation is a refreshing reset.We dive into intentional living, science-backed fitness, and how to create a long-term wellness lifestyle rooted in balance, not burnout. David shares powerful insights on how the brain, body, and behavior are connected - touching on everything from resistance training for longevity to the benefits of walking in nature, journaling for mental clarity, and why aligning motivation with personal values is the key to success. Whether you're just starting out or looking to reignite your journey, this episode will equip you with the tools to build a fitness practice that lasts a lifetime.EPISODE HIGHLIGHTS:[0:00] - Introduction and why this episode matters[1:34] - Meet David Amerland: author, fitness thought-leader, and wellness strategist[2:28] - Why intentional living is the foundation of sustainable health[3:16] - David's fitness philosophy: balancing biomechanics, brain science, and daily habits[10:35] - How to begin your fitness journey with clarity and confidence[12:13] - Walking, nature, and the underestimated power of simple movement[21:41] - Resistance training and why it's critical for longevity and aging well[34:39] - Understanding the brain's role in articulating emotions and goals[40:19] - Motivation vs. willpower vs. discipline—what really drives behavior change[44:10] - Creating emotional connection to your structure and fitness goals[46:53] - Trusting the process and overcoming everyday obstacles[56:54] - The science of motivation and making fitness a lifestyle, not a phaseLinks & Resources: Connect with David on Instagram hereIf you enjoyed this episode, please subscribe, leave a review, and share it with friends who might benefit. For more health and fitness tips, follow me on Instagram and TikTok @katehamiltonhealth.Music b LiQWYD Free download: hypeddit.com/link/xxtopb [http://hypeddit.com/link/xxtopb] Promoted by FreeMusicPromo [https://www.youtube.com/channel/UCbycji-eySnM3WD8mbxPUSQ] / @freemusicpromo
Welcome to the Strength Connection!David Amerland is a writer focused on how human behavior is shaped by modern forces, especially technology, and how that shift impacts our health, culture, and stories. After building a career in marketing and publishing several successful business books, he expanded into the wellness space with Built to Last, a practical guide to health, longevity, and intentional living.Check out more of David's work at:https://davidamerland.com/
Built to Last: A Blueprint for Lifelong Fitness, Mindset, and Vitality After 40Click On My Website Below To Schedule A Free 15 Min Zoom Call:www.Over40FitnessHacks.comOver 40 Fitness Hacks SKOOL Group!Get Your Whoop4.0 Here!David Amerland: Built To Last Bookwww.DavidAmerland.comSocial: @davidamerlandIn this episode, Brad Williams interviews David Amerland, a 60-year-old fitness enthusiast, black belt martial artist, and author of Built to Last. David shares insights from his 47-year personal fitness journey and breaks down the psychological and emotional components of sustaining health and vitality as we age.Key Highlights:David's Backstory: Martial arts became his mental and emotional anchor from age 13. Despite building a career as a chemical engineer and bestselling author of 19 books, fitness has always remained his personal sanctuary.Why We Don't Stay Fit: Built on three years of research, Built to Last explores why people struggle to stay active despite knowing the benefits. Evolutionary biology hardwires us to conserve energy, and modern life rarely requires movement—making exercise feel unnecessary or stressful.Mindset is the Key: David emphasizes that fitness isn't just a physical pursuit—it's an identity shift. When we emotionally connect with our future self and envision who we want to be in 20 years, we're more likely to act now. This is critical to overcoming procrastination and excuses.Small Wins Matter: Even one minute of intentional exercise (like 30 squats or 10 pushups) can trigger neurochemical benefits similar to longer sessions. Consistency, not duration, drives transformation.Fitness Hacks David Wishes He Knew Sooner:Breathwork: Conscious breathing to calm the nervous system and manage stress.Sleep: Its profound impact on longevity and mental health.Recovery: Gentler, more intentional training—especially with age—is smarter and more sustainable than going full throttle.Built to Last FrameworkBegins with defining what fitness means to you.Contains customizable workouts for all ages and fitness levels.Designed to make fitness fit your life, not the other way around.Cultural Trends: The two generations most responsive to fitness due to environmental stress? Baby Boomers and Gen Z. Brad and David discuss Gen Z's positive shift toward health, wellness, and mental health ownership.Final Message: It's never too late to start. Whether you're 40, 60, or 70+, consistent effort—even in small doses—will transform your body, mind, and future.If you're interested in online personal training or being a guest on my podcast, "Over 40 Fitness Hacks," you can reach me at brad@over40fitnesshacks.com or visit my website at:www.Over40FitnessHacks.comAdditionally, check out my Yelp reviews for my local business, Evolve Gym in Huntington Beach, at https://bit.ly/3GCKRzV
This week on Feel Strong, I sit down with bestselling author David Amerland to dive into his fascinating new book "Built to Last: How to Get Stronger, Happier and Healthier at Every Stage of Life." David opens up about his incredible 47-year martial arts journey and why sustainable fitness goes far beyond just looking good. We get into the nitty-gritty of how physical training literally rewires your brain for resilience, why so many conventional fitness approaches set you up to fail, and practical strategies to overcome that voice in your head that wants you to skip your workout. If you've ever struggled with consistency or wondered why motivation alone isn't enough, this conversation reveals the science behind what actually works and how intentional physical challenges create the foundation for a stronger, happier life.arch optimization, and decision-making before tackling fitness"Built to Last: How to Get Stronger, Happier and Healthier at Every Stage of Life" by David Amerland is available on Amazon and local bookshops through bookshop.orgConnect with David at DavidAmerland.com and on his social media platforms @david_amerland
On this episode, I was blessed to sit down with David Amerland. David is a chemical engineer with an MSc in Quantum Mechanincs. He converted his knowledge of math into a business writing career that has helped its readers with SEO (search engine optimization), search marketing, social media, communication and personal development. David has written 19 books, including The Sniper Mind, which has a 3.9 rating on Goodreads, and his most recent book, Built to Last (available on Amazon), which focuses on the mind body connection for better health, strength and longevity. David is also a lifelong martial arts enthusiast with blackbelts in ITF and WTF Tae Kwon DO, a blackbelt in Wado RYU Karate and has intermediate training in Muay Thai and Kung Fu.We speak about a wide range of topics such as neuroscience, empathy, human behavior, the connection between the mind and body, brain health, training for longevity, nutrition and so much more.If you'd like to know more about David or would like to get in contact with him, click below where you'll find all of his information, all of his work and all of his media accounts.https://davidamerland.comHere are a couple of shortcuts to reach David and to check out his work:Instagram: @DavidAmerland YouTube: https://www.youtube.com/@UCb3AQiS1IXzVImJGROFBhXg Amazon store: https://www.amazon.com/stores/David-Amerland/author/B002BO9UPE?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=trueHere is a direct link to his latest book Built to Last: https://www.amazon.com/Built-Last-Stronger-Healthier-Happier/dp/1844811832/?_encoding=UTF8&pd_rd_w=kJ3LN&content-id=amzn1.sym.0fb2cce1-1ca4-439a-844b-8ad0b1fb77f7&pf_rd_p=0fb2cce1-1ca4-439a-844b-8ad0b1fb77f7&pf_rd_r=137-0618555-1784155&pd_rd_wg=B93gQ&pd_rd_r=1c3b0116-51a8-4ea5-89c5-ac89704062bc&ref_=aufs_ap_sc_dskIf you prefer working out at home, check out Darebee: https://darebee.comYou can find me on Instagram @herrerahealthandwellness Feel free to email me: herrerahealthandwellness@gmail.com
In this episode, I sit down with David Amerland, who brings a unique perspective on fitness, health, and longevity, blending his deep scientific background with a lifelong passion for human behavior. David shares his insights into how technology, movement, and understanding human behavior intersect in the fitness world, helping us build a sustainable approach to our health.David takes us through his journey from chemical engineering to digital marketing, and eventually to fitness, where he now explores how our bodies, minds, and even emotional connections impact our fitness journey. We discuss his book, Built to Last, and how it provides a personalized roadmap to fitness, focusing on long-term health rather than quick fixes.Throughout our conversation, we dive deep into the mind-body connection, exploring how emotional triggers and perceptions can influence physical performance and our long-term success. David also shares how sustainable fitness isn't about perfection but finding what works for YOU, no matter your age or starting point.In this episode, you'll learn about:How emotional connections impact physical performance.The science of longevity and cognitive health through movement.Sustainable fitness strategies for lasting results, no matter your lifestyle.Overcoming obstacles, including stress, to build momentum for change.Why consistency always trumps intensity when it comes to fitness.If you've been looking for a fitness philosophy that's tailored to your life, without unrealistic expectations, this episode will provide the clarity and insights you need to get started on your path to sustainable health and wellness.Guest Info:David Amerland is the author of Built to Last and a recognized expert in the intersection of human behavior, technology, and fitness. With a background in chemical engineering and digital marketing, David uses his knowledge to help people design fitness plans that fit their lives and help them build long-term health. His unique approach focuses on the emotional connection we have with our health goals and how to transform that connection into sustainable action.You can learn more about David's work and connect with him on his website and follow him on social media for regular updates and insights into fitness, health, and human behavior.Website: https://davidamerland.com/Twitter, Medium, LinkedIn, YouTube, Instagram: @DavidAmerland
Send us a textWhat if the key to lifelong fitness had nothing to do with intensity, but everything to do with sustainability?In this episode, I sit down with David Amerland, author of the groundbreaking book Built to Last, to explore how we can make fitness a lasting part of our lives—without burnout, rigidity, or unrealistic expectations. David draws from his science and engineering background, martial arts training, and deep understanding of human behavior to deliver a customizable framework that adapts to your life, not the other way around.We discuss:Why modern fitness routines often fail—and what to do insteadHow small daily habits (like taking the stairs) compound into long-term resultsThe role of dopamine and emotional connection in staying consistentHow to build a personalized routine that fits your goals, schedule, and motivationWhy sustainability—not intensity—is the real secret to lifelong healthWhether you're a beginner or a seasoned athlete, this conversation will help you rethink what fitness really means—and how to make it work for your real life.Grab the book: Built to Last by David Amerland Connect with David: Instagram, LinkedIn, X (old Twitter)Subscribe and leave a review if this episode helped shift your mindset around health and consistency.
Send us a textThis episode's guest speaker is David Amerland author of “Built To Last”. David shares valuable information about the role the mind plays in terms of exercise and the physical and cognitive advantages for both. He explains why exercise is so important, and how we were built to move. He explains how with modern life styles we are not moving the way we were built to. He has also laid out a blue blueprint of where to start that will incorporate longevity in our exercise routine.#Exercise #Wellbeing #MentalDiscipline#Health #HappinessYou can find "Beuilt To Last" below, plus the ebook from Apple Store and Google Books. https://www.amazon.com/Built-Last-Stronger-Healthier-Happier/dp/1844811832https://www.barnesandnoble.com/w/built-to-last-david-amerland/1147020526https://bookshop.org/p/books/built-to-last-how-to-get-stronger-healthier-and-happier-at-every-stage-of-life/f723dc30681bae00?ean=9781844811830&next=thttps://play.google.com/store/books/details?id=UCNOEQAAQBAJhttps://books.apple.com/gb/book/built-to-last/id6743057821 Support the show
We are joined for the first time live from Greece. David Amerland's new book ‘Built to Last - How to get stronger, healthier & happier at every stage of life.' Is NOT your standard health & fitness manual & David is certainly NOT your standard health & fitness expert. At 60 years of age his understanding of ‘why we do what we do' is vast & is informed by a diverse professional & educational background. Authenticity & finding a deeper connection to what ‘fitness' means to us individually is foundational to maintaining healthy practises for life. This is a thought provoking & deep conversation which may help you see fitness through a different lens.
Send us a text#327 - David Amerland's dedication to fitness is evident as soon as we began talking. He switched careers midstream to follow what he loved rather than what he had studied for, chemical engineering. Through this, he wrote the book Built to Last: How to Get Stronger, Heathier and Happier at Every Stage of Life. He and his wife also founded the website Darebee.com I talk to him about all of this and how it can help you and your running! All of David's links can be found on the show website! Fit, Healthy & Happy Podcast Welcome to the Fit, Healthy and Happy Podcast hosted by Josh and Kyle from Colossus...Listen on: Apple Podcasts SpotifySupport the showMartha Runs the World websitehttps://www.martharunstheworld.com/Email:martharunstheworld@gmail.comInstagram:https://www.instagram.com/martharunstheworld/#
David Amerland, chemical engineer turned science writer, shares insights on the neuroscience behind motivation, exercise, and health decisions. Discover how understanding our “why” and being kind to ourselves can unlock a healthier, more fulfilling life. Learn about the fitness paradox, the power of perception, and practical strategies for integrating exercise into your daily routine.In This Episode:00:00 Introduction to David Amerland00:40 David's Journey into Health and Fitness04:01 The Connection Between Human Behavior and Fitness06:02 Unpacking ‘Built to Last'09:10 The Fitness Paradox Explained15:10 Strategies to Overcome Exercise Barriers17:27 Neuroscience and Perception in Fitness22:07 The Power of Perception: Navy Seals and Hotel Maids29:16 A Global Perspective on Health33:01 The Wake-Up Call: Motivation and Health Scares35:05 Practical Tips for Sustainable Exercise39:58 The Foundation of Longevity: Strength, Aerobic Capacity, and Mobility44:23 The Interconnectedness of Body and Mind49:50 Simplifying Life for Better HealthKey Takeaways:Understand your “why” to drive emotional decisions toward health and fitness.Recognize the “fitness paradox” and our evolutionary aversion to exercise.Implement small, consistent actions, like one-minute exercises, to overcome mental blocks.Cultivate kindness towards yourself to avoid guilt and maintain consistency.Prioritize strength, aerobic capacity, and mobility for longevity and brain health.Resources Mentioned:Built to Last by David Amerland: https://amzn.to/4jdwEdSThe Sniper Mind by David Amerland: http://bit.ly/3ExCvf5David Amerland's Website: davidamerland.comGet In Touch and Subscribe!rob@2docstocpodcast.com
Join us for an insightful conversation with David Amerland, business journalist, author, and expert on SEO, semantic search, and the psychology of decision-making. In this episode, we explore how technology shapes human behavior, and the secrets to living and working intentionally, combining exercise science with practical strategies for lifelong fitness. This episode is packed with actionable wisdom. Tune in and discover how to sharpen your mindset and strategy in an ever-changing landscape!
Is your brain struggling to stay sharp in a world of constant distractions? You're not alone.In Episode 254 of the Begin Within Health Show, I chat with David Amerland, author of the groundbreaking book "Built to Last," about the incredible connection between physical fitness and brain health.In this mind-expanding conversation, you'll discover:Why do so many people fail to stick with fitness routines (and how to make sure you're not one of them)?What happens to your brain when you exercise that makes you smarter, happier, and more resilient?What simple visualization practice can connect you with your future self and unleash unstoppable motivation?This episode is packed with practical wisdom that will forever change how you think about exercise and its role in keeping your brain young, sharp, and resilient.Ready to build a brain that's truly built to last? Get David's book "Built to Last" and learn more about his work at https://davidamerland.com.
David Amerland is my guest today, author of the book Built to Last, which is not a typical fitness book. His book is available from Amazon.
Episode #88 With David Amerland This one was a lot of fun. We had a great conversation even before the podcast started. (some of it included on YouTube). We talked about human behavior, his new book “Built to Last”, understanding why we do the things we do and much more. David Amerland is a writer focused on how human behavior is shaped by modern forces, especially technology, and how that shift impacts our health, culture, and stories. After building a career in marketing and publishing several successful business books, David Amerland expanded into the wellness space with Built to Last, a practical guide to health, longevity, and intentional living. Now also writing fiction, David Amerland explores the emotional and psychological impact of modern life through storytelling. Across all genres, his work investigates how we adapt, and sometimes resist, to change in a fast-moving world and what that does to our sense of values, the moral code we create for ourselves and the societies we build, as a result. David Amerland's work has been featured in Inc. and Forbes, interviewed on Scott Monty's Timeless & Timely, and speaks on topics ranging from digital culture to long-term wellbeing. Latest Book: https://www.amazon.com/Built-Last-Stronger-Healthier-Happier/dp/1844811832 Music for all episodes by Jon Griffin. My YouTube channel: https://www.youtube.com/channel/UCugOLERePPuD4nwtZO-Zwnw?view_as=subscriber My Instagram: @joelyshmoley FaceBook: https://www.facebook.com/wereyoustilltalking/ #Podcasting #author #humanbehaviour #health #wellbeing #fitness
Combating Fear and Loneliness: Tools and Insights with David Amerland In this episode of Suicide Zen Forgiveness, the host aims to break the silence around suicide loss, ideation, and mental health. The guest, David Amerland, discusses various tools to combat fear and loneliness, such as journaling, self-talk, and breathing exercises. The conversation also touches on the importance of empathy, societal progress in mental health awareness, and the critical role of kindness in navigating change. Listeners are reminded to seek immediate help if they're experiencing mental health issues. 00:00 Introduction to Suicide Zen Forgiveness 01:17 Guest Introduction: David Amerland 02:27 Tools to Combat Fear and Loneliness 02:47 The Power of Journaling 04:18 Self-Talk and Distancing Techniques 05:56 The Double Sigh Technique 08:26 Mental Health Awareness and Societal Progress 13:04 Stigma and Mental Health in Business 15:46 The Complexity of Mental Health Stigma 18:07 Social Issues and Mental Health 20:56 The State of Our Society 21:31 Addressing Real Issues 25:19 The Power of Unity 26:23 Hope in Adversity 32:08 The Green Revolution 37:31 Embracing Change 40:36 Final Thoughts and Farewell BIO I write books on the mechanics of human behavior and how they affect business, and life in general. Some of them turn out to be about search, marketing, decision making and social networks. Pre-pandemic, I gave keynote speeches, workshops and presentations internationally. I don't do that anymore. Google me for everything else. Site and Socials David's Site Twitter LinkedIn Medium YouTube Instagram The Sniper Mind RSS Feed
Combating Fear and Loneliness: Tools and Insights with David Amerland In this episode of Suicide Zen Forgiveness, the host aims to break the silence around suicide loss, ideation, and mental health. The guest, David Amerland, discusses various tools to combat fear and loneliness, such as journaling, self-talk, and breathing exercises. The conversation also touches on the importance of empathy, societal progress in mental health awareness, and the critical role of kindness in navigating change. Listeners are reminded to seek immediate help if they're experiencing mental health issues. 00:00 Introduction to Suicide Zen Forgiveness 01:17 Guest Introduction: David Amerland 02:27 Tools to Combat Fear and Loneliness 02:47 The Power of Journaling 04:18 Self-Talk and Distancing Techniques 05:56 The Double Sigh Technique 08:26 Mental Health Awareness and Societal Progress 13:04 Stigma and Mental Health in Business 15:46 The Complexity of Mental Health Stigma 18:07 Social Issues and Mental Health 20:56 The State of Our Society 21:31 Addressing Real Issues 25:19 The Power of Unity 26:23 Hope in Adversity 32:08 The Green Revolution 37:31 Embracing Change 40:36 Final Thoughts and Farewell BIO I write books on the mechanics of human behavior and how they affect business, and life in general. Some of them turn out to be about search, marketing, decision making and social networks. Pre-pandemic, I gave keynote speeches, workshops and presentations internationally. I don't do that anymore. Google me for everything else. Site and Socials David's Site Twitter LinkedIn Medium YouTube Instagram The Sniper Mind RSS Feed
Addressing Mental Health, Fear, and Connection: A Conversation with David Amerland In this episode of Suicide Zen Forgiveness, the host introduces the podcast's mission to break the silence, stigma, and shame surrounding suicide and mental health. The first guest of the new series, David Amerland, joins the conversation to provide insights on knowledge, human behavior, and the impact of connections. Amerland discusses the heightened fear and anger in the modern world, exacerbated by real-time information and social media, and offers strategies for maintaining stability and hope. The discussion also covers the importance of kindness, community, and how to handle feelings of helplessness in times of crisis. 00:00 Introduction to Suicide Zen Forgiveness 01:17 Meet David Amerland 02:10 David's Insight on Intelligence and Knowledge 04:27 Understanding Human Behavior and History 05:38 Navigating Modern Challenges 12:24 The Role of Technology and Media 27:07 Coping with Natural Disasters and Fear 33:00 Conclusion and Next Steps BIO David Amerland is an author and expert in business, marketing, and search, having written over a dozen books, including "The Tribe That Discovered Trust" and the best-selling "Google Semantic Search." He is known for providing insights on SEO, business strategies, and marketing through his blog and social media. His latest Book Intentional is ground breaking. Site and Socials Twitter LinkedIn Medium YouTube Instagram The Sniper Mind RSS Feed
Addressing Mental Health, Fear, and Connection: A Conversation with David Amerland In this episode of Suicide Zen Forgiveness, the host introduces the podcast's mission to break the silence, stigma, and shame surrounding suicide and mental health. The first guest of the new series, David Amerland, joins the conversation to provide insights on knowledge, human behavior, and the impact of connections. Amerland discusses the heightened fear and anger in the modern world, exacerbated by real-time information and social media, and offers strategies for maintaining stability and hope. The discussion also covers the importance of kindness, community, and how to handle feelings of helplessness in times of crisis. 00:00 Introduction to Suicide Zen Forgiveness 01:17 Meet David Amerland 02:10 David's Insight on Intelligence and Knowledge 04:27 Understanding Human Behavior and History 05:38 Navigating Modern Challenges 12:24 The Role of Technology and Media 27:07 Coping with Natural Disasters and Fear 33:00 Conclusion and Next Steps BIO David Amerland is an author and expert in business, marketing, and search, having written over a dozen books, including "The Tribe That Discovered Trust" and the best-selling "Google Semantic Search." He is known for providing insights on SEO, business strategies, and marketing through his blog and social media. His latest Book Intentional is ground breaking. Site and Socials Twitter LinkedIn Medium YouTube Instagram The Sniper Mind RSS Feed
A Deep Dive into Mental Health, Suicide, and Personal Growth with David Amerland In this episode of 'Suicide Zen Forgiveness,' host Elaine Lindsay engages in a comprehensive and thought-provoking conversation with David Amerland, an acclaimed author and speaker known for his works on business, marketing, and the intersection of neuroscience with critical decision-making. As the conversation unfolds, David shares insights from his diverse body of work, including the books 'Intentional' and 'The Sniper Mind,' touching on themes of emotional regulation, the importance of social connections, and the complex landscape of mental health and suicide. The discussion also reminisces about the unique community experience of Google Plus, reflecting on how digital platforms can foster community and support. Elaine and David reminisce about personal stories and professional findings, exploring how understanding our brains and emotions can lead to a more meaningful life. They advocate for the importance of discussing mental health openly, aiming to destigmatize topics surrounding suicide and encourage better societal support systems. 00:00 Meet David Amerland: A Deep Dive into His World 01:37 Launching into Suicide Zen Forgiveness Podcast 02:49 Revisiting the Google Plus Era: Community, Connection, and Impact 04:51 The Power of Social Connections for Mental Health 14:50 Exploring the Brain's Social Needs and Mental Health 29:42 Navigating the Complexities of Medicine and Personal Health 36:06 Exploring Misconceptions in Women's Health 37:01 The Evolution of Veterinary Medicine and Its Lessons 38:10 Comparing Animal and Human Medical Ethics 41:45 The Emotional Complexity of Euthanizing Pets 43:47 Understanding Suicide and Mental Health 51:40 The Journey of Personal Growth and Emotional Regulation 01:07:28 Closing Thoughts and Future Conversations David's Bio David Amerland the author of eleven books on business, marketing and search including The Tribe That Discovered Trust and the best-selling Google Semantic Search. He writes for Inc., Forbes, and HP UK and blogs on his own website, DavidAmerland.com. When he is not writing or surfing the Web he spends time giving speeches internationally on how search, social media and branding are changing. He's the author of “The Sniper Mind” a deep dive in the world of neuroscience, critical decision making and brain analytics and their application in real-world business. His latest book is “Intentional: How To Live, Love, Work and Play Meaningfully”. Links More on David Amerland's website: https://davidamerland.com Useful Books The Sniper Mind - https://www.amazon.com/Sniper-Mind-Eliminate-Uncertainty-Decisions/dp/1250113679 Intentional - https://www.amazon.com/Intentional-Live-Love-Work-Meaningfully/dp/1844811697 Social Media Presence: Twitter: https://twitter.com/DavidAmerland Instagram: https://www.instagram.com/david_amerland/ Threads: https://www.threads.net/@UCb3AQiS1IXzVImJGROFBhXg LinkedIn: https://www.linkedin.com/in/davidamerland/ BlueSky: https://bsky.app/profile/davidamerland.bsky.social
A Deep Dive into Mental Health, Suicide, and Personal Growth with David Amerland In this episode of 'Suicide Zen Forgiveness,' host Elaine Lindsay engages in a comprehensive and thought-provoking conversation with David Amerland, an acclaimed author and speaker known for his works on business, marketing, and the intersection of neuroscience with critical decision-making. As the conversation unfolds, David shares insights from his diverse body of work, including the books 'Intentional' and 'The Sniper Mind,' touching on themes of emotional regulation, the importance of social connections, and the complex landscape of mental health and suicide. The discussion also reminisces about the unique community experience of Google Plus, reflecting on how digital platforms can foster community and support. Elaine and David reminisce about personal stories and professional findings, exploring how understanding our brains and emotions can lead to a more meaningful life. They advocate for the importance of discussing mental health openly, aiming to destigmatize topics surrounding suicide and encourage better societal support systems. 00:00 Meet David Amerland: A Deep Dive into His World 01:37 Launching into Suicide Zen Forgiveness Podcast 02:49 Revisiting the Google Plus Era: Community, Connection, and Impact 04:51 The Power of Social Connections for Mental Health 14:50 Exploring the Brain's Social Needs and Mental Health 29:42 Navigating the Complexities of Medicine and Personal Health 36:06 Exploring Misconceptions in Women's Health 37:01 The Evolution of Veterinary Medicine and Its Lessons 38:10 Comparing Animal and Human Medical Ethics 41:45 The Emotional Complexity of Euthanizing Pets 43:47 Understanding Suicide and Mental Health 51:40 The Journey of Personal Growth and Emotional Regulation 01:07:28 Closing Thoughts and Future Conversations David's Bio David Amerland the author of eleven books on business, marketing and search including The Tribe That Discovered Trust and the best-selling Google Semantic Search. He writes for Inc., Forbes, and HP UK and blogs on his own website, DavidAmerland.com. When he is not writing or surfing the Web he spends time giving speeches internationally on how search, social media and branding are changing. He's the author of “The Sniper Mind” a deep dive in the world of neuroscience, critical decision making and brain analytics and their application in real-world business. His latest book is “Intentional: How To Live, Love, Work and Play Meaningfully”. Links More on David Amerland's website: https://davidamerland.com Useful Books The Sniper Mind - https://www.amazon.com/Sniper-Mind-Eliminate-Uncertainty-Decisions/dp/1250113679 Intentional - https://www.amazon.com/Intentional-Live-Love-Work-Meaningfully/dp/1844811697 Social Media Presence: Twitter: https://twitter.com/DavidAmerland Instagram: https://www.instagram.com/david_amerland/ Threads: https://www.threads.net/@UCb3AQiS1IXzVImJGROFBhXg LinkedIn: https://www.linkedin.com/in/davidamerland/ BlueSky: https://bsky.app/profile/davidamerland.bsky.social
David Amerland talks with Jason Barnard about searcher, behaviour, intent and expectations. David Amerland is a business journalist, author, and international speaker. He was a Chemical Engineer before stumbling into the world of search engine optimization (SEO), social media marketing, and branding via mathematics. He has written more than a dozen books on business, marketing, and search, including The Tribe That Discovered Trust, Google Semantic Search, and his most recent book, Intentional. Everything we do from Google's perspective is data and information, and if Google has enough data, it should be able to better understand us as searchers and provide us with the information we are looking for. Human behavior, on the other hand is incredibly difficult to understand let alone predicts a single action can disguise a variety of intents and the intent of that single action can change immensely over time. In this inspiring episode, David Amerland joins Jason Barnard to try to understand where these two worlds intersect (perhaps collide?) As always, the show ends with passing the baton… David passes the virtual baton to next week's insightful guest, Purna Virji. What you'll learn from David Amerland 00:00 David Amerland with Jason Barnard 00:55 David Amerland's Brand SERP and Knowledge Panel 02:28 Why is Search Underperforming Even if Its Computational Power is Increasing? 07:29 Google's Perspective: Everything We Do is Data 08:15 Any Given Action Conceals a Number of Intents 09:20 Culture Changes Behavior 12:03 Culture and Human Behavior are Constantly Evolving and Changing 18:12 Writing Content with Empathy 24:06 Emphatic Content is Great for People, But Does it Work in SEO? 24:24 Can Data Act Empathetically? 25:43 Can Your AI Machine Generating Content Trick Google's Algorithms? 29:05 Can Google Recognize a Pattern in Your Behavior to Better Determine Intent? 34:17 Who is Google Chasing… so Who Should we Target? 37:03 David Amerland's Focus When Creating Content 38:15 How is Google Using MUM and BERT 41:36 To Win With Content, Focus on Areas Where the Target Audience is Dissatisfied. 43:14 Passing the Baton: David Amerland to Purna Virji This episode was recorded live on video January 11th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> https://youtu.be/gdFbSlk8h3A
David Amerland talks with Jason Barnard about searcher, behaviour, intent and expectations. David Amerland is a business journalist, author, and international speaker. He was a Chemical Engineer before stumbling into the world of search engine optimization (SEO), social media marketing, and branding via mathematics. He has written more than a dozen books on business, marketing, and search, including The Tribe That Discovered Trust, Google Semantic Search, and his most recent book, Intentional. Everything we do from Google's perspective is data and information, and if Google has enough data, it should be able to better understand us as searchers and provide us with the information we are looking for. Human behavior, on the other hand is incredibly difficult to understand let alone predict:s a single action can disguise a variety of intents and the intent of that single action can change immensely over time. In this inspiring episode, David Amerland joins Jason Barnard to try to understand where these two worlds intersect (perhaps collide?) As always, the show ends with passing the baton… David passes the virtual baton to next week's insightful guest, Purna Virji. What you'll learn from David Amerland 00:00 David Amerland with Jason Barnard00:55 David Amerland's Brand SERP and Knowledge Panel02:28 Why is Search Underperforming Even if Its Computational Power is Increasing?07:29 Google's Perspective: Everything We Do is Data08:15 Any Given Action Conceals a Number of Intents09:20 Culture Changes Behavior12:03 Culture and Human Behavior are Constantly Evolving and Changing18:12 Writing Content with Empathy24:06 Emphatic Content is Great for People, But Does it Work in SEO?24:24 Can Data Act Empathetically? 25:43 Can Your AI Machine Generating Content Trick Google's Algorithms?29:05 Can Google Recognize a Pattern in Your Behavior to Better Determine Intent?34:17 Who is Google Chasing… so Who Should we Target?37:03 David Amerland's Focus When Creating Content38:15 How is Google Using MUM and BERT41:36 To Win With Content, Focus on Areas Where the Target Audience is Dissatisfied.43:14 Passing the Baton: David Amerland to Purna Virji This episode was recorded live on video January 11th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> https://youtu.be/gdFbSlk8h3A
David Amerland talks with Jason Barnard about searcher, behaviour, intent and expectations. David Amerland is a business journalist, author, and international speaker. He was a Chemical Engineer before stumbling into the world of search engine optimization (SEO), social media marketing, and branding via mathematics. He has written more than a dozen books on business, marketing, and search, including The Tribe That Discovered Trust, Google Semantic Search, and his most recent book, Intentional. Everything we do from Google's perspective is data and information, and if Google has enough data, it should be able to better understand us as searchers and provide us with the information we are looking for. Human behavior, on the other hand is incredibly difficult to understand let alone predict:s a single action can disguise a variety of intents and the intent of that single action can change immensely over time. In this inspiring episode, David Amerland joins Jason Barnard to try to understand where these two worlds intersect (perhaps collide?) As always, the show ends with passing the baton… David passes the virtual baton to next week's insightful guest, Purna Virji. What you'll learn from David Amerland 00:00 David Amerland with Jason Barnard00:55 David Amerland's Brand SERP and Knowledge Panel02:28 Why is Search Underperforming Even if Its Computational Power is Increasing?07:29 Google's Perspective: Everything We Do is Data08:15 Any Given Action Conceals a Number of Intents09:20 Culture Changes Behavior12:03 Culture and Human Behavior are Constantly Evolving and Changing18:12 Writing Content with Empathy24:06 Emphatic Content is Great for People, But Does it Work in SEO?24:24 Can Data Act Empathetically? 25:43 Can Your AI Machine Generating Content Trick Google's Algorithms?29:05 Can Google Recognize a Pattern in Your Behavior to Better Determine Intent?34:17 Who is Google Chasing… so Who Should we Target?37:03 David Amerland's Focus When Creating Content38:15 How is Google Using MUM and BERT41:36 To Win With Content, Focus on Areas Where the Target Audience is Dissatisfied.43:14 Passing the Baton: David Amerland to Purna Virji This episode was recorded live on video January 11th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> https://youtu.be/gdFbSlk8h3A
Lidia Infante talks with Jason Barnard about SEO gap analysis, digging up the gold. Lidia Infante is an SEO consultant, author, speaker and currently a senior international SEO manager at BigCommerce. She pursued her curiosity about human nature, her love of numbers and storytelling with a BSc in psychology, a career in digital marketing and an MS in e-commerce. When it comes to Gap Analysis, everything from keywords to links to content is considered. It differs depending on your industry but focusing on SEO, identifying competitors is the first stage in Gap Analysis. Completing the list of stages in Gap Analysis, Lidia Infante talks about performing gap analysis and identifying your focus. As always, the show ends with passing the baton… Lidia passes the virtual baton to next week's groovy guest, David Amerland. This episode was made in partnership with Wordlift and Ahrefs. What you'll learn from Lidia Infante 00:00 Lidia Infante and Jason Barnard00:28 Visuals of Kalicube Tuesdays - 2020 to 2021 01:47 Lidia Infante's Brand SERP05:05 Describing Gap Analysis06:32 The Three pillars of SEO08:08 Find where you are weaker than the competition08:39 Role of Technical SEO09:20 Role of Off-page in SEO10:03 Jason Barnard's three legged stool for SEO11:57 Identifying competitors: First step in Gap Analysis13:27 Technical SEO Gap Analysis16:05 Off Page SEO Gap Analysis20:20 Content SEO Gap Analysis25:58 Lidia Infante and Jason Barnard's personal SEO platforms recommendations27:48 A quick rundown of the three types of SEO Gap Analysis 29:38 Choose a focus, turn it into a plan, create a roadmap with objective40:45 Passing the Baton… Lidia Infante to David Amerland This episode was recorded live on video January 04th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> https://youtu.be/WGV-xxwQbTs
Lidia Infante talks with Jason Barnard about SEO gap analysis, digging up the gold. Lidia Infante is an SEO consultant, author, speaker and currently a senior international SEO manager at BigCommerce. She pursued her curiosity about human nature, her love of numbers and storytelling with a BSc in psychology, a career in digital marketing and an MS in e-commerce. When it comes to Gap Analysis, everything from keywords to links to content is considered. It differs depending on your industry but focusing on SEO, identifying competitors is the first stage in Gap Analysis. Completing the list of stages in Gap Analysis, Lidia Infante talks about performing gap analysis and identifying your focus. As always, the show ends with passing the baton… Lidia passes the virtual baton to next week's groovy guest, David Amerland. This episode was made in partnership with Wordlift and Ahrefs. What you'll learn from Lidia Infante 00:00 Lidia Infante and Jason Barnard00:28 Visuals of Kalicube Tuesdays - 2020 to 2021 01:47 Lidia Infante's Brand SERP05:05 Describing Gap Analysis06:32 The Three pillars of SEO08:08 Find where you are weaker than the competition08:39 Role of Technical SEO09:20 Role of Off-page in SEO10:03 Jason Barnard's three legged stool for SEO11:57 Identifying competitors: First step in Gap Analysis13:27 Technical SEO Gap Analysis16:05 Off Page SEO Gap Analysis20:20 Content SEO Gap Analysis25:58 Lidia Infante and Jason Barnard's personal SEO platforms recommendations27:48 A quick rundown of the three types of SEO Gap Analysis 29:38 Choose a focus, turn it into a plan, create a roadmap with objective40:45 Passing the Baton… Lidia Infante to David Amerland This episode was recorded live on video January 04th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> https://youtu.be/WGV-xxwQbTs
Lidia Infante talks with Jason Barnard about SEO gap analysis, digging up the gold. Lidia Infante is an SEO consultant, author, speaker and currently a senior international SEO manager at BigCommerce. She pursued her curiosity about human nature, her love of numbers and storytelling with a BSc in psychology, a career in digital marketing and an MS in e-commerce. When it comes to Gap Analysis, everything from keywords to links to content is considered. It differs depending on your industry but focusing on SEO, identifying competitors is the first stage in Gap Analysis. Completing the list of stages in Gap Analysis, Lidia Infante talks about performing gap analysis and identifying your focus. As always, the show ends with passing the baton… Lidia passes the virtual baton to next week's groovy guest, David Amerland. This episode was made in partnership with Wordlift and Ahrefs. What you'll learn from Lidia Infante 00:00 Lidia Infante and Jason Barnard00:28 Visuals of Kalicube Tuesdays - 2020 to 2021 01:47 Lidia Infante's Brand SERP05:05 Describing Gap Analysis06:32 The Three pillars of SEO08:08 Find where you are weaker than the competition08:39 Role of Technical SEO09:20 Role of Off-page in SEO10:03 Jason Barnard's three legged stool for SEO11:57 Identifying competitors: First step in Gap Analysis13:27 Technical SEO Gap Analysis16:05 Off Page SEO Gap Analysis20:20 Content SEO Gap Analysis25:58 Lidia Infante and Jason Barnard's personal SEO platforms recommendations27:48 A quick rundown of the three types of SEO Gap Analysis 29:38 Choose a focus, turn it into a plan, create a roadmap with objective40:45 Passing the Baton… Lidia Infante to David Amerland This episode was recorded live on video January 04th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> https://youtu.be/WGV-xxwQbTs
Live your life the way you want to. Manage stress better. Be more resilient and enjoy meaningful relationships and better health. We all want that. Such life leads to better choices, better jobs, loving romantic partners, more rewarding careers, and decisions that are fully aligned with our aims. What stops us from getting all that is the complexity of our brain and the complicated way in which the external world comes together. The misalignment between the internal states we experience and the external circumstances we encounter often leads to confusion, a lack of clarity in our thinking and actions that are not consistent with our professed values. David Amerland's new book Intentional is a game plan. It helps us connect the pieces of our mind to the pieces of our life. It shows us how to map what we feel to what has caused those feelings. It helps us understand what affects us and what effects it has on us. It makes it possible for us to determine what we want, why we want it, and what we need to do to get it. Resources mentioned in this episode: Intentional: How To Live, Love, Work and Play Meaningfully The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions Find out more at DavidAmerland.com. The Shaun Tabatt Show is part of the Destiny Image Podcast Network.
This week on Timeless Leadership, the topic is Intentionality. We go through our days, flitting from one meeting to the next, firing off emails, and swatting down Slack messages. But as we do so, are we spending much time really thinking about things? How much deliberation are we giving them? How often do we stop to register whether something fits with our beliefs or values? And what do our actions say about our values? David Amerland wrote Intentional: How to Live, Love, Work, and Play Meaningfully to address the interconnection between many of the principles of Timeless Leadership. Links David Amerland's website David's book: Intentional: How to Live, Love, Work, and Play Meaningfully Preface to the book David on Twitter, LinkedIn, Medium, YouTube, and Instagram Please leave us a rating or review so other people can benefit from Timeless Leadership. And if you enjoyed this episode, you might also enjoy our episodes on Resilience and Control. Find Timeless Leadership wherever you listen to podcasts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.timelesstimely.com/subscribe
Series 6, Episode 1 - David Amerland by by Quickfire Digital & Trendy Grandad
I'm in the early stages of writing my first book, so I've been tapping into my network of accomplished author friends for insight and feedback. In this episode, I sit down with my friend David Amerland and he interviews me about my writing journey and writing process. I especially loved that he highlighted some of the unique challenges I face as somebody who works inside the publishing industry. Whether you're just starting out or already an accomplished writer, I'm confident you'll find a few gems in this great conversation. Books by David Amerland: The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions Intentional: How To Live, Love, Work and Play Meaningfully SEO Help: 20 Practical Steps to Power your Content Creation, Marketing and Branding in the new AI world of Google Search Connect with David at DavidAmerland.com. The Shaun Tabatt Show is part of the Destiny Image Podcast Network.
David Amerland helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.His books on SEO, Social Media and web trends demystify the complexity of the subjects they cover for readers around the world. Each book provides an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy.
In Knowledge Connexions 2020, we had the honor and the privilege of hosting Hamlet Batista, alongside Dawn Anderson, David Amerland, Jason Barnard, and Andrea Volpini This great group of people shared their insights on "Knowledge Graphs and SEO: The next chapter" It is with deep sadness that we have learned that Hamlet Batista passed away in January 2021 Though our encounter was brief, we can only attest to the opinions of everyone who knew him: Hamlet was deeply knowledgeable and a pleasure to work with. We share the insights of this panel on the interplay between semantic technology, SEO, and knowledge graphs with the community, as a tribute to Hamlet Batista's memory ---- Workshop Description --- A talk by Dawn Anderson (Bertey), David Amerland (Davidamerland.com), Jason Barnard (Kalicube), Hamlet Batista (RankSense) & Andrea Volpini (Wordlift). “Knowledge Graph” is an overloaded term. Today Knowledge Graphs are becoming mainstream, and as this happens, more and more people associate Knowledge Graphs with data models, semantics, knowledge management, and ontologies For many other people, however, Knowledge Graphs still mean Google Search Info Boxes, panels, SERPs, and SEO (Search Engine Optimization). They are all right. The term Knowledge Graph was introduced by Google to signify the huge improvement that semantic technology brought to its search engine. Over time, the extended search capabilities and components enabled by semantic technology have become namesakes for Knowledge Graph. While the term Knowledge Graph has more meanings than this, it's useful to return to the source. The evolution of Knowledge Graph-powered Google search now extends to voice, assimilates information from JSON-LD markup beyond Wikipedia, and advances the state of the art in NLP (Natural Language Processing). Let's explore how this influences, and is influenced by, advances in semantic technology, where the evolution of SEO is headed, and what this means for knowledge graphs at large.
Once upon a time, there was an adolescent boy who didn't have any confidence in himself. Having been raised by a single mother and his grandmother - without a male rolemodel - he and his friends were being picked on at school regularly. As chance would have it — this boy on the path to manhood gets connected with an ex martial arts guru who's on the comeback trail - together pupil and sensei grow to manifest their best, to stand up for themselves, and get rid of bad habits that aren't serving them well…In today's show, the plot of Cobra Kai and a theme from my conversation with David Amerland might inspire the warrior in you to wake up. It's time.Better Daily Grouphttps://betterdaily.disciplemedia.comLast Week's Interview With David AmerlandDefiningdadbod.com/blog/179Cobra KaiCobra Kai (TV Series 2018– ) - IMDb Faithful40 ChallengeFaithful40 FAQ - https://definingdadbod.squarespace.com/s/faithful40.pdfThis information is meant to be actionable information to promote health and well-being and not to be used to diagnose or treat medical symptoms or conditions. Become a supporter of this podcast: https://www.spreaker.com/podcast/faithful-fitness-by-better-daily--5150768/support.
Once upon a time, there was an adolescent boy who didn’t have any confidence in himself. Having been raised by a single mother and his grandmother - without a male rolemodel - he and his friends were being picked on at school regularly. As chance would have it — this boy on the path to manhood gets connected with an ex martial arts guru who’s on the comeback trail - together pupil and sensei grow to manifest their best, to stand up for themselves, and get rid of bad habits that aren’t serving them well…In today’s show, the plot of Cobra Kai and a theme from my conversation with David Amerland might inspire the warrior in you to wake up. It’s time.Better Daily Grouphttps://betterdaily.disciplemedia.comLast Week’s Interview With David AmerlandDefiningdadbod.com/blog/179Cobra KaiCobra Kai (TV Series 2018– ) - IMDb Faithful40 ChallengeFaithful40 FAQ - https://definingdadbod.squarespace.com/s/faithful40.pdfThis information is meant to be actionable information to promote health and well-being and not to be used to diagnose or treat medical symptoms or conditions.
What can snipers teach us about pursuing betterment, weight loss, or health? Author and analyst David Amerland has poured 10,000 hours into mining the powerful tactics utilized by snipers to do superhuman things and making them accessible to us normal humans. Listen in as he and Coach Alex VanHouten discuss his awesome book!David Amerland's Book | The Sniper MindThe Sniper Mind - https://www.amazon.com/gp/product/1250113679/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1250113679&linkCode=as2&tag=definingdadbo-20&linkId=3a5c3e9860085f453c982f4444ac1dedOur Main Sponsor - The Better Daily Grouphttps://betterdaily.disciplemedia.com/Faithful40 ChallengeFaithful40 FAQ - https://definingdadbod.squarespace.com/s/faithful40.pdfLast Year's Conversation With David Amerland On Defining Dad BodDefining Dad Bod: 138 - Fitness Is A RIGHT - David Amerland from DAREBEE on Apple Podcasts - https://podcasts.apple.com/us/podcast/138-fitness-is-a-right-david-amerland-from-darebee/id1303273193?i=1000499157122This information is meant to be actionable information to promote health and well-being and not to be used to diagnose or treat medical symptoms or conditions.Become a supporter of this podcast: https://www.spreaker.com/podcast/faithful-fitness-by-better-daily--5150768/support.
What can snipers teach us about pursuing betterment, weight loss, or health? Author and analyst David Amerland has poured 10,000 hours into mining the powerful tactics utilized by snipers to do superhuman things and making them accessible to us normal humans. Listen in as he and Coach Alex VanHouten discuss his awesome book!David Amerland’s Book | The Sniper MindThe Sniper Mind - https://www.amazon.com/gp/product/1250113679/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1250113679&linkCode=as2&tag=definingdadbo-20&linkId=3a5c3e9860085f453c982f4444ac1dedOur Main Sponsor - The Better Daily Grouphttps://betterdaily.disciplemedia.com/Faithful40 ChallengeFaithful40 FAQ - https://definingdadbod.squarespace.com/s/faithful40.pdfLast Year’s Conversation With David Amerland On Defining Dad BodDefining Dad Bod: 138 - Fitness Is A RIGHT - David Amerland from DAREBEE on Apple Podcasts - https://podcasts.apple.com/us/podcast/138-fitness-is-a-right-david-amerland-from-darebee/id1303273193?i=1000499157122This information is meant to be actionable information to promote health and well-being and not to be used to diagnose or treat medical symptoms or conditions.
I'm working on my very 1st book so I invited my friend, bestselling author David Amerland back to the show to share his best advice for new authors that he has acquired over the course of writing 14 books. For additional show notes, visit ShaunTabatt.com/533. The Shaun Tabatt Show is part of the Destiny Image Podcast Network.
Speaking with David Amerland about the current situation, we will be covering a wealth of subjects, getting David's keen insight on what he sees coming down the road, and what we can do to adapt... --- Send in a voice message: https://anchor.fm/bbptvshow/message
David Amerland with Jason Barnard at Kalicube Tuesdays David Amerland talks to Jason Barnard about consumer behaviour. We all know about consumer behaviour but how many of us have thought about attention management as an approach to influencing it? David and Jason dig down that rabbit hole… But how can we as marketers manage to do this? We need to look to manage consumers' attention throughout their path to purchase? Kalicube Tuesdays: Consumer Behaviour and Attention Management With David Amerland. What you'll learn 00:41 Introducing David Amerland01:30 Kalicube Tuesday podcast success on Periscope02:15 How quickly following creating this podcast did it show on David's Personal Brand SERP?02:54 Utilising WordLift in generating an entity03:50 Google's Knowledge Graph and the entity-based content model05:22 Using SEMrush to track personal Brand SERPs08:40 Why do we need to understand consumer behaviour?09:30 What is attention in consumer behaviour?11:00 Has consumers' attention spans shortened?13:48 How to grip someone's attention and keep them focused?14:42 Is eye contact a trigger for a pseudo-connection?17:03 Building connections online18:30 Can you trust a brand by appearances only?19:35 Are we made to feel indebted into buying a product?21:40 The use of emotional marketing22:46 How can you best serve a consumer to retain their attention?24:29 Educating about a product before selling it – is it possible?26:00 What is the halo effect? Subscribe to the podcast Subscribe here >> This episode was recorded live on video August 11th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
David Amerland with Jason Barnard at Kalicube Tuesdays David Amerland talks to Jason Barnard about consumer behaviour. We all know about consumer behaviour but how many of us have thought about attention management as an approach to influencing it? David and Jason dig down that rabbit hole… But how can we as marketers manage to do this? We need to look to manage consumers' attention throughout their path to purchase? Kalicube Tuesdays: Consumer Behaviour and Attention Management With David Amerland. What you'll learn 00:41 Introducing David Amerland01:30 Kalicube Tuesday podcast success on Periscope02:15 How quickly following creating this podcast did it show on David's Personal Brand SERP?02:54 Utilising WordLift in generating an entity03:50 Google's Knowledge Graph and the entity-based content model05:22 Using SEMrush to track personal Brand SERPs08:40 Why do we need to understand consumer behaviour?09:30 What is attention in consumer behaviour?11:00 Has consumers' attention spans shortened?13:48 How to grip someone's attention and keep them focused?14:42 Is eye contact a trigger for a pseudo-connection?17:03 Building connections online18:30 Can you trust a brand by appearances only?19:35 Are we made to feel indebted into buying a product?21:40 The use of emotional marketing22:46 How can you best serve a consumer to retain their attention?24:29 Educating about a product before selling it – is it possible?26:00 What is the halo effect? Subscribe to the podcast Subscribe here >> This episode was recorded live on video August 11th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
David Amerland with Jason Barnard at Kalicube Tuesdays David Amerland talks to Jason Barnard about consumer behaviour. We all know about consumer behaviour but how many of us have thought about attention management as an approach to influencing it? David and Jason dig down that rabbit hole… But how can we as marketers manage to do this? We need to look to manage consumers' attention throughout their path to purchase? Kalicube Tuesdays: Consumer Behaviour and Attention Management With David Amerland. Recorded live Tuesday 4th August 2020 at 16:30 CET. Watch now >> https://www.youtube.com/watch?v=kOezBmUpNL4 What you’ll learn 00:41 Introducing David Amerland01:30 Kalicube Tuesday podcast success on Periscope02:15 How quickly following creating this podcast did it show on David’s Brand SERP?02:54 Utilising WordLift in generating an entity03:50 Google's Knowledge Graph and the entity-based content model05:22 Using SEMrush to track personal Brand SERPs08:40 Why do we need to understand consumer behaviour?09:30 What is attention in consumer behaviour?11:00 Has consumers' attention spans shortened?13:48 How to grip someone’s attention and keep them focused?14:42 Is eye contact a trigger for a pseudo-connection?17:03 Building connections online18:30 Can you trust a brand by appearances only?19:35 Are we made to feel indebted into buying a product?21:40 The use of emotional marketing22:46 How can you best serve a consumer to retain their attention?24:29 Educating about a product before selling it – is it possible?26:00 What is the halo effect?
David Amerland with Jason Barnard at Kalicube Tuesdays David Amerland talks to Jason Barnard about consumer behaviour. We all know about consumer behaviour but how many of us have thought about attention management as an approach to influencing it? David and Jason dig down that rabbit hole… But how can we as marketers manage to do this? We need to look to manage consumers' attention throughout their path to purchase? Kalicube Tuesdays: Consumer Behaviour and Attention Management With David Amerland. What you'll learn 00:41 Introducing David Amerland01:30 Kalicube Tuesday podcast success on Periscope02:15 How quickly following creating this podcast did it show on David's Personal Brand SERP?02:54 Utilising WordLift in generating an entity03:50 Google's Knowledge Graph and the entity-based content model05:22 Using SEMrush to track personal Brand SERPs08:40 Why do we need to understand consumer behaviour?09:30 What is attention in consumer behaviour?11:00 Has consumers' attention spans shortened?13:48 How to grip someone's attention and keep them focused?14:42 Is eye contact a trigger for a pseudo-connection?17:03 Building connections online18:30 Can you trust a brand by appearances only?19:35 Are we made to feel indebted into buying a product?21:40 The use of emotional marketing22:46 How can you best serve a consumer to retain their attention?24:29 Educating about a product before selling it – is it possible?26:00 What is the halo effect? Subscribe to the podcast Subscribe here >> This episode was recorded live on video August 11th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
David Amerland, George Anadiotis, Panos Alexopoulos, and Teodora Petkova, have a few things in common. Besides being successful professionals, each in their own way, they also share a passion not many people share: the Semantic Web. As the Semantic Web is turning 20, they come together to talk about the passion. The first rule of the Semantic Web in the 2020's is, you don't talk about the Semantic Web. Most people don't. For most people, the Semantic Web is something they may be vaguely familiar with, and perhaps something that has been tried, and failed. Truth is, you may not know it, but you use the Semantic Web every day, and you love it. The Semantic Web, soon to celebrate its 20th anniversary, may not enjoy the kind of universal acclaim the WWW got on its 30th birthday, although both were kickstarted by Tim Berners Lee. It does, however, underpin Knowledge Graphs, and in that sense, it is in its heyday. We have known, loved, and used the Semantic Web for a long time, and we'll share why we think you should, too.
Knowledge graphs are all the rage these days, but for many they are still an exotic notion which is hard to come to terms with. In this panel, experts who have been working with knowledge graphs before it was cool will share their experience. More specifically, we'll be looking into the interplay between semantics, SEO, schema.org, JSON-LD, and knowledge graphs. Though it may not be obvious, if you are doing SEO today, you are working with knowledge graphs. Ever since Google popularized the notion of knowledge graphs, it's been things, not strings. The “things” that search engines can understand are all in schema.org, which is, you guessed it, a framework for building knowledge graphs. Semantic SEO experts Jono Alderson and Andrea Volpini, and expert knowledge graph builder Panos Alexopoulos will share how to onboard yourself to knowledge graphs via schema.org and JSON-LD, as well as the specifics of working with these technologies, and how they can be used to kick-start your own knowledge graphs. We'll also look at the other direction in this equation: how you can use your knowledge graphs to boost your SEO. Last but not least, we will examine the evolution of schema.org Moderated by David Amerland. Jono Alderson, Yoast. Panos Alexopoulos, Textkernel. Andrea Volpini, Wordlift
On this episode of Shedd It, Paul has a guest trainer for the trainer tip of the day, Dr. Gary Jameson from episode 6 joins us for his tips. Also, Paul is joined by David Amerland from Darebee.com to talk about the site and what all goes into creating free workouts for everyone to enjoy. As always, feel free to email Paul questions or suggestions for the show at trainerpaul72@gmail.com and he'll be more than happy to get back to you. Thanks for listening and stay safe and healthy.
Is Fitness a RIGHT? Or is it a priviledge?I caught up with David Amerland author, engineer, and brand ambassador of the global non-profit — DAREBEE - who is working hard to democratize the tools needed for everyday people to pursue their true selves through exercise and nutrition practice. We answered many questions in this episode like:How to remove your barriers to exercising more regularly.The difference between PROGRAMS and COACHINGAND - how to access the best in yourself on your fitness journey. It was an amazing conversation with so much value — I'll have him on again to talk more soon! Connect with DAREBEE and David Amerlanddarebee.comhttps://davidamerland.com/The SNIPER MINDMentionedCoach Alex's COVID 19 Articledefiningdadbod.com/blog/coronavirus-covid19Join The #Faithful40definingdadbod.com/innercircleTRUFIT SERIESdefiningdadbod.com/trufitSupport Defining Dad BodPledge: patreon.com/definingdadbodDonate: https://secure.squarespace.com/checkout/donate?donatePageId=5daf2bd346ed800117bcabfc&ss_cid=e4dc8ac8-da87-4e42-8cfb-5aafd5f25a60&ss_cvisit=1576524672248&ss_cvr=c5e17f63-f401-42e5-9831-419d62beba68%7C1524057433757%7C1576501565166%7C1576524674403%7C474Start Your Trial Weekdefiningdadbod.com/shop/trialweekBecome a supporter of this podcast: https://www.spreaker.com/podcast/faithful-fitness-by-better-daily--5150768/support.
Is Fitness a RIGHT? Or is it a priviledge?I caught up with David Amerland author, engineer, and brand ambassador of the global non-profit — DAREBEE - who is working hard to democratize the tools needed for everyday people to pursue their true selves through exercise and nutrition practice. We answered many questions in this episode like:How to remove your barriers to exercising more regularly.The difference between PROGRAMS and COACHINGAND - how to access the best in yourself on your fitness journey. It was an amazing conversation with so much value — I’ll have him on again to talk more soon! Connect with DAREBEE and David Amerlanddarebee.comhttps://davidamerland.com/The SNIPER MINDMentionedCoach Alex’s COVID 19 Articledefiningdadbod.com/blog/coronavirus-covid19Join The #Faithful40definingdadbod.com/innercircleTRUFIT SERIESdefiningdadbod.com/trufitSupport Defining Dad BodPledge: patreon.com/definingdadbodDonate: https://secure.squarespace.com/checkout/donate?donatePageId=5daf2bd346ed800117bcabfc&ss_cid=e4dc8ac8-da87-4e42-8cfb-5aafd5f25a60&ss_cvisit=1576524672248&ss_cvr=c5e17f63-f401-42e5-9831-419d62beba68%7C1524057433757%7C1576501565166%7C1576524674403%7C474Start Your Trial Weekdefiningdadbod.com/shop/trialweek
Is Fitness a RIGHT? Or is it a priviledge?I caught up with David Amerland author, engineer, and brand ambassador of the global non-profit — DAREBEE - who is working hard to democratize the tools needed for everyday people to pursue their true selves through exercise and nutrition practice. We answered many questions in this episode like:How to remove your barriers to exercising more regularly.The difference between PROGRAMS and COACHINGAND - how to access the best in yourself on your fitness journey. It was an amazing conversation with so much value — I’ll have him on again to talk more soon! Connect with DAREBEE and David Amerlanddarebee.comhttps://davidamerland.com/The SNIPER MINDMentionedCoach Alex’s COVID 19 Articledefiningdadbod.com/blog/coronavirus-covid19Join The #Faithful40definingdadbod.com/innercircleTRUFIT SERIESdefiningdadbod.com/trufitSupport Defining Dad BodPledge: patreon.com/definingdadbodDonate: https://secure.squarespace.com/checkout/donate?donatePageId=5daf2bd346ed800117bcabfc&ss_cid=e4dc8ac8-da87-4e42-8cfb-5aafd5f25a60&ss_cvisit=1576524672248&ss_cvr=c5e17f63-f401-42e5-9831-419d62beba68%7C1524057433757%7C1576501565166%7C1576524674403%7C474Start Your Trial Weekdefiningdadbod.com/shop/trialweek
My friend David Amerland joins for a discussion on ways to thrive and grow, even as many of us unexpectedly find ourselves working from home. We also get into the importance of being profoundly human as marketers and content creators in these turbulent times. For additional show notes, visit ShaunTabatt.com/352. The Shaun Tabatt Show is part of the Destiny Image Podcast Network.
I had a great time catching up with my friend David Amerland this week. We talk about his decision to go completely digital (i.e. no paper), the challenges of implementing change in an organization, marketing trends for 2020, and so much more. ►Connect with David Amerland: DavidAmerland.com. For additional show notes, visit ShaunTabatt.com/304.
Chris wants to know what my opinion is on the new domain extensions, whether he should purchase one, or just stick with the more traditional domain extensions such as .co.uk or .com.I definitely do have an opinion on this, Chris, but I make it clear that this is my opinion and not necessarily the correct answer, but I will give good reasons for my opinion.MY ISSUE WITH THE NEW DOMAIN EXTENSIONSYes, a number of domain extensions such as .plumber, .enterprises, .photography have been released in the last couple of months and whilst I don’t think it’s a big issue in and of itself, I personally think that they have released too many all at once.The other issue is one of memorability.If you’re John Bailey the plumber and you live in the UK, someone who has heard of you might go looking for John Bailey dot com, or they might even go to John Bailey dot co.uk if they know John lives in England.However, if you’re not familiar with these new extensions, it can be confusing, especially since they’ve released so many … some of them as obscure as .kitchen, .bar, .menu and even .wtf! Don’t believe me! Go check it out at names.co.uk.Whilst I don’t use expletives, I threw in the last one as an example of how silly these extensions have become and so you have to consider the trust factor before you purchase.WILL THE DOMAIN EXTENSION AFFECT MY SEARCH ENGINE RANKINGS?This is an interesting one, but I’m going to say that choosing your domain name extension has less to do with Google or the other search engines recognising you and more to do with whether your prospects are going to find you.Even with an obscure domain name extension, you could get to the top of the search engine rankings with some good SEO and visibility tactics and I also think that one of the reasons for the release of these new extensions has something to do with:local marketingsemantic searchLOCAL MARKETINGGoogle have made it easier lately for local businesses to get more visibility online by focusing on local search. Local domain extensions such as region specific, or even plumber might benefit those local businesses if marketed well. It also means they can have the keyword in their domain name.WHAT ABOUT SEMANTIC SEARCH?Now, though I mentioned having keywords in the domain name, these new extensions are not a licence to keyword stuff, though I do think that with the development of semantic search, having non traditional domain name extensions won’t matter.Why?Because being found online is getting to be more about credibility, trust and authority, rather than how good you are at manipulating the search engines for better results.Here’s a definition of semantic search from Techopedia that will give you a little more understanding of why keywords in a domain name is not as big a deal as it once was …Semantic search is a data searching technique in a which a search query aims to not only find keywords, but to determine the intent and contextual meaning of the the words a person is using for search.Semantic search provides more meaningful search results by evaluating and understanding the search phrase and finding the most relevant results in a website, database or any other data repository.And if you want an introduction to Semantic Search, I recommend this video by David Amerland.JUST STICK TO DOT COM?I think so.Where possible, I would say, “just stick to .com.” because there are so many of these extensions, they will never be as popular and as I said earlier, they just create more confusion than anything in my view.Even the .co extensions
David is a business journalist, prolific author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques. --- Send in a voice message: https://anchor.fm/bbpshow/message
Do you want to jump ahead of your competition and be noticed by new customers and clients? Learn about Creating Social Media that Works from Kara Wood, founder of Social Succinct Media. Creating great content for social media can be hard….and it’s a lot of work! Kara will be discussing how you can scale up your social media content and make it work for your business. Kara sees content creation taking on a completely new priority and direction for business in years to come. The expectations of your followers, viewers, and readers are higher than ever. If you want to gain and keep their attention, you will need to scale up your content creation while maintaining quality. This week’s hot topics will reveal: 1. Content Creation at Scale 2. Three Solutions that Work for any Size Business 3. Sponsored Social Media Secrets Kara Wood provides social media strategies and services to individuals and businesses. She produces online content for large public companies, attorneys, financial institutions, and small businesses. The content is utilized on all social media platforms such as Twitter, YouTube, Instagram, Vimeo, Facebook, LinkedIn and Google+. Kara speaks regularly on the subject of social media to both parents and students at school as well as for leadership workshops and conferences. She is often a panel guest with some of the top social media experts in the business like David Amerland, Mark Schaefer, and Lee Smallwood. Kara brings her extensive knowledge of new and traditional media production, messaging, communications and dissemination techniques and methods to her Succinct Social Media clients. You can learn more at www.succinctsocialmedia.com _________________________________________________ Each #IBWS provides "a Goldmine of Entrepreneurial Tips, Strategies and Advice to grow your business to new Heights of Success from Inspirational Business Women in the Know.” Hear the inspired stories and personal struggles of these amazing women and learn how they rose to the top of their field while making a big impact on the lives of others. As your host, it is my deepest desire to uplift and inspire our "sister entrepreneurs" to pursue their dreams and share their passions with the world. Together we can "make a real difference" across the globe. Please join us LIVE and post your questions for Kara in the comment section. You will also have a chance to speak directly with her in the “Blab After Show”, so don’t miss this LIVE interview on Social Media that Works~Secrets to Success.
Video Marketing Mastery with Todd Hartley: Online Video Strategy | YouTube Tips | Video Production
What do snipers and digital marketers have in common? A lot more than you might think. In this episode of Video Marketing Mastery I sit down with David Amerland, author of The Sniper Mind, international speaker, author, and business journalist who’s keenly aware of the ways that a sniper mindset can catapult digital marketers to the next level. Too often, aspiring digital marketers jump into their campaigns just wishing for the best and instantly regretting it. Without a proper game plan or understanding of your target audience, you could be jumping into a war zone, or at the very least, wasting a lot of time and money. Another important and overlooked aspect of digital marketing is the emotional space, things like focus, discipline, priority setting...things that snipers just might know a lot about. But the analogy drawing doesn’t end there, both snipers and digital marketers need a great deal of situational awareness, they need to be organized and deliberate, responsible, empathetic, and intentional. And we aren’t just listing out a dictionary’s worth of attributes here, each of these qualities uniquely apply to both snipers and digital marketers. Bottom line - there’s a lot we can learn from some of the most highly trained and focused people on the planet. So if you’re ready to zero in on your digital marketing strategy with the focus of a sniper, you don’t want to miss this episode of Video Marketing Mastery.
I'm honored to have author David Amerland join me from across the pond to discuss his excellent book The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions (St. Martin's Press, 2017). About the Book: Snipers are exceptional. The trained sniper is a complex fusion of hard skills such as weapons knowledge, situational awareness, knowledge of ballistics and physics, and soft skills such as emotional stability, empathy, and a stoic acceptance of the hardships associated with a particular set of circumstances. There are countless instances where a single sniper, embarking on a secret mission, would have to improvise, operate beyond any hope of support, and yet still manage to carry out the mission and get back home unharmed even though the enemy was actively hunting him. For the first time ever, The Sniper Mind reveals the practical steps that allow a sniper's brain to work in this superhuman precise, calculated way. It teaches readers how to understand and apply these steps, whether they are stuck in a cubicle facing mounting piles of work or sitting in a corner office making industry-defining decisions. Through the explanation of advanced military training techniques and cutting-edge neuroscience, David Amerland's book provides concrete strategies and real-world skills that can help us be better: -At our jobs -In our relationships -In our executive decision making -In the paths we choose to take through life By learning how snipers teach their minds to eliminate fears and deal with uncertainty we can also develop the mental toughness we need to achieve the goals that seem to elude us in business as well as in life. About the Author: David Amerland helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises corporations on their social media crisis management techniques. His books on SEO, Social Media and web trends demystify the complexity of the subjects they cover for readers around the world. Connect with David: DavidAmerland.com Facebook Twitter (@DavidAmerland) Instagram Google+ For additional show notes ,visit ShaunTabatt.com/201.
When practicing skills and honing abilities, we can distinguish between what our body must do from what our mind must figure out – sometimes in milliseconds. When seeing women and men do seemingly impossible things, we know there is something different about them. David Amerland joins Jess Dewell to discuss this … and what we can do to make better decisions.
Leadership in Tech Podcast Series | Episode #28 "Interview with David Amerland!" | DATE: 10-12-2017 GUEST FEATURE: David Amerland, Author of Upcoming Book "The Sniper Mind" that releases in November 2017! Episode # 28 on https://www.youtube.com/watch?v=iXxksv1Br8s SEASON 2 PREMIERE! 2nd Episode of Season 2!! Episode #28 of The LiT Podcast! Find out more about special guest feature David Amerland and his books at: www.DavidAmerland.com https://www.amazon.com/Sniper-Mind-Eliminate-Uncertainty-Decisions/dp/1250113679/ref=asap_bc?ie=UTF8 https://twitter.com/DavidAmerland https://www.linkedin.com/in/davidamerland/ *( For comprehensive show notes go right to www.techonramp.com/leadership-in-tech/ )* ABOUT LEADERSHIP IN TECH & TECH ONRAMP The Leadership in Tech Podcast is a part of The Technology OnRamp, a tech and leadership development nonprofit. Tech OnRamp is a 10-week, educational program that prepares candidates for their first, or one of their first, jobs in the technology sector. If you or someone you know is interested, contact Zac Ruiz or Paul Maslany for more info, or to start right away by setting up a short 15 minute interview! Sign up on our website for our official email newsletter with new content, reviews, previews, news, and more! Official Website- www.techonramp.com YouTube Channel- https://www.youtube.com/channel/UC3SjMwjSc92NpjLQT-J7pWA Facebook- www.facebook.com/techonramp Twitter- www.twitter.com/techonramp Zac Ruiz Salt, IO - www.salt.io Salts Twitter- twitter.com/WeAreSaltIO Zacs Twitter- twitter.com/zacsalt Zacs LinkedIn - www.linkedin.com/in/zacharyruiz/ Errol Doebler Leader 193 - www.leader193.com Leader193 Twitter - twitter.com/Leader_193 Errols LinkedIn- www.linkedin.com/in/errol-doebler-b29ab338/ Check out Zac, Errol, Paul, and any guests past or present on the Pod Database for podcasters, their guests, and their producers and assistants. www.poddb.me NEXT EPISODE: Special Guest Sheldon Wolitski, CEO and Founder of The Select Group | Part 3 of 3 of Season 2 Triple Episode Release! DATE: 10-12-2017 CREDITS HOSTED BY: Zachary Ruiz, Errol Doebler, Paul R. Maslany (Intro's) PRODUCERS: Paul R. Maslany, Kara Wood MUSIC: Big Big Boss by Nicolas Falcon
Leadership in Tech Podcast Series | Episode 20 "Interview (feat. David Amerland)" w/ Zac Ruiz, Errol Doebler, & Paul Maslany. Episode #20 on YouTube: https://www.youtube.com/watch?v=4jLodhBN07E In this hour long special we bring you an interview with David Amerland, an international speaker, journalist, author, and business expert who was just brimming with knowledge and was excited to share it with us. This is an episode that you don't want to miss, as we explore many unique topics and current events, Zac, Errol, and David go no holds-barred for an hour here as we are proud to bring you this special guest, for a special episode, our twentieth! You can find out more about him, and his work, at davidamerland.com, as well preview his upcoming book Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions. You can also order his last book, The Tribe That Discovered Trust, as well as other work by him, through links to amazon.com from his website. Episode 20 links: www.davidamerland.com ABOUT LEADERSHIP IN TECH & TECH ONRAMP The Leadership in Tech Podcast Series is a part of The Technology Onramp Project. A 10-week, educational program that prepares candidates for their first, or one of their first, jobs in the technology sector. Contact Zac Ruiz or Paul Maslany if you or someone you know might be interested, we will set up your short 15 minute interview, or just for more info! Sign up on our website for our official email newsletter with new content, reviews, previews, news, and more! Official Website- www.techonramp.com Facebook- www.facebook.com/techonramp Twitter- www.twitter.com/techonramp Zac Ruiz Salt, IO - www.salt.io Salts Twitter- https://twitter.com/WeAreSaltIO Zacs Twitter- https://twitter.com/zacsalt Zacs LinkedIn - https://www.linkedin.com/in/zacharyruiz/ Errol Doebler Leader 193 - www.leader193.com Leader193 Twitter - https://twitter.com/Leader_193 Errols LinkedIn- https://www.linkedin.com/in/errol-doebler-b29ab338/ Check out Zac, Errol, Paul, and any guests past or present on the Pod Database for podcasters, their guests, and their producers and assistants. www.poddb.me
My guest today is David Amerland: journalist, author, consultant, five-time national British Taekwondo champion, technology guru, and spokeman for the Darebee online fitness initiative. Topics Include - What the Darebee project is, and how David got involved. - How Darebee is transforming fitness, socially, economically and philosophically. - The importance of the coach/manager in fitness. - How Darebee started as the work of founder Neila Rey, and grew into a major initiative. - Darebee’s unconventional business model: no endorsements, no sponsorships, no ads, no fees. - How the core concept that “everyone matters” permeates Darebee. - The issue of motivation for exercise, and how technology, community and “RPG Fitness” can help. - The structure of Darebee workouts, programs, and challenges. - How developing mental strength in one area carries over into other areas. - The idea that fitness is a multi-layered journey, not a destination. - The science behind bodyweight training vs. weight training. - Darebee’s data-driven approach to fitness and nutrition. - Inclusive fitness vs. status-driven fitness. - The welcoming, supporting nature of the Darebee community. - Replacing the “RICE” model of injury treatment. - How contemporary data analysis tools are changing our expectations and approach to health. - Integrating physical and mental fitness (“sound mind in a sound body”). - David’s upcoming book, for which he interviewed 100 snipers. - Determining when enough is enough in terms of fitness training. - Why continuous improvement and effort is more important than specific achievements. - Expanding the Darebee-type of initiative into other societal areas.
Pat get's pissed on common courtesy, and a talk with David Amerland from Darebee.com, a source for FREE excellent training.
The BRAND New You Show - A Personal Branding and Digital Branding podcast
Todd Lohenry | Online Reputation | Thought Leadership Show Notes: http://ryanrhoten.com/toddstips On today's show I welcome back to the show Todd Lohenry from toddlohenry.com. Todd's first appearance on the podcast where we discussed thought leadership and online reputation management at a strategic level can be found HERE. A thought leader himself , Todd's passion is helping thinkers become thought leaders in their own right using a process he calls the elevation workflow. When Todd was last on we walked through each of the nine steps in his elevation workflow at a higher more strategic level This time we're going to dive a little deeper and talk about the tools and apps Todd uses to help facilitate and execute the elevation workflow process. Contemplate Consider your avatar and how you can be in strategic alignment with your audience. This will help you speak their language and meet their expectations. Tools to help determine your avatar's language: Google search, Google Trends, and Google Adwords keyword planner. TIP: During a basic Google search scroll to the bottom of the page. There you will find additional more niche keywords and phrases suggested by Google. Consume & Curate The tools and applications used during the consume and curate steps can be the same. Todd uses them to divide content into four buckets; sites (website), searches (Google searches), sources (current thought leaders you follow) and someday maybe information. Todd looks to RSS content readers to help both consume and curate content. He recommends the following RSS readers; Digg, Feedspot, Feedly and Inoreader. Todd's favorite is Inoreader. He created an easy to follow video on how to use inoreader which you can find on YouTube. If you're interested in Inoreader Todd recommends a One Note document created by Marjolein Hoekstra. I reviewed the document and can tell you it is very comprehensive. You can find Marjolein at CleverClogs.org Create Todd recommends the self-hosted version of WordPress, which is WordPress.org. I put together a step-by-step video to show you exactly how to this. You can have a website up and running in as little as 5 minutes. Todd discussed in detail how you can use a WordPress plugin called Jetpack to send a simple email which will post directly to your site as a blog post. If you can send an email, you can start building your online reputation. Other tools include Microsoft's OneNote and Word. Both give you word precessing power and spell checking capabilities. Another tool Todd recommends for Mac users is an application from Red Sweater called MarsEdit. I personally use an application called DeskPM. Of course you can also publish using the post area directly from your WordPress blog. The reality is there are so many options for publishing online today the only excuse you really have, is yourself. I wrote about that HERE. If you're concerned about the learning curve checkout my FREE course to help you get started with WordPress at DIY Website GUY. Collect Todd uses a freemium tool called RebelMouse. He uses this tool to pull together all of the sites and sources he follows into one page. This page can be added into your WordPress website for others who follow you to enjoy as well. This gives your audience an additional reason to come to YOU to seek information on a particular topic or niche. Connect This is where social media comes into play. Todd's advice for connecting on social media is to use exactly the number you need and one more. The choice of which social network to use should be based on where your audience hangs out. Todd does recommend however two platforms for strong consideration; Google Plus and Twitter. For Twitter Todd uses a tool called BuzzSumo to determine the information being shared in your niche and who the influencers are you should pay attention to. Google + For Google Plus Todd recommends checking out Friends Plus Me. Friends Plus Me enables you to autopost your content to other platforms after first posting to Google Plus. Using Friends Plus Me in this way allows you to focus on only one platform, specifically Google Plus for its search engine optimization value. In case you're wondering Google Plus is not dead. Todd recommends checking a book written by David Amerland titled Google Semantic Search (affiliate link) to learn more about how search works today. Todd also recommends a tool called Circloscope to help you discover everything about the people you engage with on Google Plus. Converse Todd recommends a dashboard applications like Hootsuite which allows you to pull together all of your social network signals in one place. Convert For conversion Todd didn't offer any specifics because there are so many platforms out there. I personally use two platforms to varying degrees. This site is built on a Website theme and landing page platform called Optimizepress. I highly recommend this platform for it's ability for you to create that website design you've been searching for but don't have the design skills to build yourself. Another tools I am starting to incorporate into the site is LeadPages (affiliate link). LeadPages is specifically designed to help you convert visitors to your site in subscribers. Create Community Continue your conversation with your audience by creating a community where you can have deeper, more through provoking discussions. Think about the groups features on social networks such as Facebook, LinkedIn and Google +. WRAP The following methods are The best way to get in touch with Todd Web: toddlohenry.com/start Twitter: @toddlohenry
His life dramatically changed in 10 months. David Amerland shares his journey of “Success Redefined”, as well as website SEO tips and insights on marketing. Books: Google Semantic Search Google-plus hangouts for Business Online Marketing Help SEO Help: 20 steps to get your website to Google’s #1 page For Full Transcripts of this show and More Resources http://relaunchshow.com/251
On Track Tips | Small Business | Marketing | Branding | Social Media | SEO
We did something completely different on this episode of Get on Track, Stay on Track. Instead of a single expert, I invited THREE esteemed and experienced digital marketing professionals, each with their unique area of expertise. > Mark Traphagen is the Senior Director of Online Marketing for Stone Temple Consulting, and THE go-to guy on all-things concerning SEO. > David Amerland is the best-selling author … Which is the Best Comment System for your Blog – Mark Traphagen Read More » The post Which is the Best Comment System for your Blog – Mark Traphagen appeared first on On Track Tips - Get on Track, Stay on Track | one expert at a time.
Join host +Todd Hartley for episode 3 of this business series of interviews, as he talks with digital marketing rock star +David Amerland about where Google is headed and how to best position your business. Google owns the river where business is conducted online. So, if you want to succeed online, it's imperative you understand where things are headed. Tune in & discover how to grow your business by following in Google's path.
The world of search is constantly changing and how it was defined in the past does not reflect how it works today. With the evolution of Semantic Search, the practice of Search Engine Optimisation has evolved (thankfully) too. The skewing of results through manipulative tactics is near on gone, and the way to reign […]
Post Link: http://getnerdywithit.com/episode21, Host: Jennifer Ruggiero, Co-Host: Andrew Nelson On episode 21 of Get Nerdy With It, we had the pleasure of talking with SEO expert David Amerland from DavidAmerland.com. David is the author of an Amazon #1 Best Seller… Google Semantic Search, a detailed ...
August 21, 2013 - Google +er David Amerland & Now in Paperback James Marshall Reilly
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