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Latest episodes from Freemius

Release Notes: iDEAL Support, Reverse Invoices by Email, and an Earnings Page Refresh

Play Episode Listen Later May 26, 2025


More clarity, more control, less admin. That's the theme for May. New additions include support for iDEAL (the go-to payment method in the Netherlands), reverse invoices by email, and a...

The Code Snippets Pro Success Story: From Lean Beginnings to 1M+ Installs

Play Episode Listen Later May 19, 2025


Before Code Snippets Pro powered over a million installs, it was a side project built on nights and weekends. Developer Shea Bunge created the original plugin to simplify custom code...

MVPs That Matter: How to Ship Fast, Stay Focused, and Build What Users Actually Need

Play Episode Listen Later May 12, 2025


Too many software makers overbuild or under-validate before they launch, and it kills momentum. In fact, 35% of startup failures happen because there's no real market need, and not because...

The Success Stories of AAWP, ClickWhale, and MHThemes: Florian Daugalies

Play Episode Listen Later May 5, 2025


Getting to Know You Welcome, Florian! Please tell us about your background, what inspired you to become a developer, and what you do outside of work. Thanks so much! I'm...

Stop Wasting Time: The Proven Marketing Automation Strategy to Grow Your Software Business Faster

Play Episode Listen Later Apr 28, 2025


If you're still handling repetitive marketing tasks manually, you're not just wasting valuable time – you're actively taking hours away from product development, feature improvements, and the core work that...

Release Notes: Reverse Invoices, Smarter Billing Flows, SaaS-Ready Redirects, and Faster Mobile Access

Play Episode Listen Later Apr 21, 2025


Freemius is built for momentum so your software can ship faster, adapt smarter, and scale without friction. This release brings back high-impact features (hello there, billing cycle selector), unlocks smoother...

Identifying and Beating Burnout in the Software-Making Space

Play Episode Listen Later Apr 14, 2025


Burnout is silently destroying many software makers. Behind screens across the industry, makers are hitting walls they never saw coming. They're exhausted, disconnected, and questioning why they started building in...

How to Use Cohort Analysis to Increase Your Customer LTV and Reduce Churn

Play Episode Listen Later Apr 7, 2025


Many software makers fail to capitalize on profit opportunities because they don't look at their data — at least not the right way. According to PR Newswire's research, 80% of...

How to Increase Software Adoption: Actionable Tips for Makers

Play Episode Listen Later Apr 1, 2025


Getting users to buy or sign up is just the first step, but true adoption happens when your product becomes essential to their daily workflow. The challenge? Even the best...

Love, Work, and WordPress: How Brad and Tam Vincent Manage FooPlugins

Play Episode Listen Later Mar 27, 2025


Running a business with your spouse while managing a full-time job is no small feat. But for Brad and Tam Vincent, it's been a journey of growth and teamwork. With...

How to Deal with the New Stripe Chargeback Fee (And Why There's a Better Way)

Play Episode Listen Later Mar 25, 2025


Imagine losing a sale, fighting to get your money back, and then getting slapped with a $30 fee for trying!

Release Notes: A Fully Responsive Dashboard, Incremental Updates, and Expanded Licensing for SaaS & Apps

Play Episode Listen Later Mar 11, 2025


Freemius just got even more powerful! We're constantly refining the platform to make software selling smoother, more flexible, and scalable for makers like you. This month's updates bring more automation,...

Why Makers Are Leaving WordPress Marketplaces — And What's Next

Play Episode Listen Later Mar 5, 2025


Software selling has changed, and WordPress marketplaces must adapt or risk becoming obsolete. Sales platforms have made it easier than ever for makers to sell their products independently, undercutting the...

WordCamp Asia 2025 Recap: A New Era for Freemius and Uncertain Times for WordPress

Play Episode Listen Later Feb 26, 2025


Happy to report that I got safely back home from WordCamp Asia 2025. As always, it was a wild and wonderful time catching up with old friends, making new ones,...

new era wordpress uncertain times wordcamp asia freemius
Freemius’ Rebrand: A Commitment to Growth, Collaboration, and Serving the Software Maker Community

Play Episode Listen Later Feb 19, 2025


Freemius is built on collaboration — within our team and within our community of software makers. As we move beyond WordPress to encompass software making as a whole, our brand...

Freemius Reimagined: A Revitalized Brand, a Product-First Website, and a Radically Refreshed Dashboard

Play Episode Listen Later Feb 11, 2025


A new era of Freemius has begun. Not just a fresh coat of paint or a superficial reskin, but a complete reimagination of the platform and how we support software...

Escaping the MyCommerce Nightmare: How Milan Petrovic of Dev4Press Successfully Migrated to Freemius

Play Episode Listen Later Feb 7, 2025


Last week, software makers worldwide faced a crisis: MyCommerce, a long-standing payment and eCommerce solution owned by Digital River, abruptly shut down and filed for insolvency. For many, this is...

How to Migrate from MyCommerce to Freemius in a Weekend

Play Episode Listen Later Jan 31, 2025


What started as payment delays and forced contract changes in mid-2024 has escalated into full-blown insolvency for MyCommerce. This leaves software makers without access to earnings and scrambling for answers....

migrate freemius
Digital River's Shutdown: What Software Makers Can Do Next

Play Episode Listen Later Jan 30, 2025


In a shocking turn of events, Digital River abruptly laid off over 100 employees and filed for insolvency, leaving software creators in the lurch, unable to access their hard-earned revenue....

How to Create a High-Impact Feedback Loop for Your Software Business

Play Episode Listen Later Jan 23, 2025


When it comes to independent software selling, success isn't just about shouting louder than the competition — it's about listening smarter. The real winners aren't the ones with the biggest...

How to Use Strategic Partnerships to Unlock Exponential Growth for Your Software Business

Play Episode Listen Later Jan 20, 2025


Growing a software business is becoming increasingly challenging. While traditional channels like social media and SEO remain important, rising costs and crowded markets make it harder for independent makers and...

plugin.fm Returns: Bridging Makers, Great Products, and Smart Marketing

Play Episode Listen Later Jan 15, 2025


Release Notes: Data Freedom Achieved, SaaS-Ready Features, WordPress Playground Support, and Smarter Pricing Options

Play Episode Listen Later Jan 13, 2025


From completing our Data Liberation Project to introducing powerful tools in the Freemius Checkout and WordPress SDKs, we've addressed key maker requests while staying ahead of trends in the software...

Feature Prioritization 101: How to Plot a Successful Software Product Roadmap

Play Episode Listen Later Dec 23, 2024


Creativity sparks innovation, but true growth and customer satisfaction come from prioritizing features that align with user needs and business goals, and deliver tangible, long-term value. Focusing on high-impact tasks...

Year in Review 2024: Growth, Challenges, and Bold New Beginnings

Play Episode Listen Later Dec 18, 2024


As I reflect on 2024, I'm proud of how far we've come. It's been a year of great accomplishments, but not without challenges. As our team grew, some processes that...

No Shortcuts, Just Hard Work: How Robert Abela from Melapress Built Security Plugins Trusted by Enterprises

Play Episode Listen Later Dec 16, 2024


Success is a journey of continuous learning for many software makers, and Robert Abela's story is no exception. He believes wholeheartedly that long-term dedication and hard work are the keys...

Release Notes: Expanded Tools for Migrated Makers, SaaS Updates, a Fresh SDK, and Enhanced Data Exports (+ More!)

Play Episode Listen Later Dec 9, 2024


From new data export options to SaaS-friendly tools and a fresh SDK, this release reinforces our commitment to helping you succeed with product development and business growth. Whether you're re-engaging...

How to Build a Community That Drives Growth and Loyalty Around Your Product

Play Episode Listen Later Dec 3, 2024


As a software maker, you're probably part of an online community — be it a Facebook group, Slack channel, or product-specific forum. If you've found value in these spaces, creating...

AppSumo Marketplace & Lifetime Deals: A Smart Play or Risky Move for Your WordPress Products?

Play Episode Listen Later Nov 21, 2024


AppSumo is known for offering great deals, helping digital creators reach an audience eager for discounts. For new WordPress product makers, it's a great way to gain visibility and grow...

10 Years of Freemius, 24 Hours of Impact: Campaign Results

Play Episode Listen Later Nov 14, 2024


What happens when a community comes together to make a change? Yesterday, we witnessed the answer as software makers across the globe united for our 24-hour fundraising campaign in support...

campaign freemius
24 Hours to Make a Difference: Join the #Freemius10 Anniversary Campaign

Play Episode Listen Later Nov 12, 2024


Today marks an important chapter for Freemius and a step forward for tech diversity. As we celebrate 10 years of empowering software makers, we're kicking off a 24-hour fundraising campaign...

From Creation to Communication: Crafting a Unique Selling Proposition that Resonates

Play Episode Listen Later Nov 11, 2024


Standing out in crowded markets can feel like an uphill battle — especially if you're part of a small team or working solo with limited marketing resources. But there's a...

EU VAT Reverse Charge Simplified: Essential Guide for Software Makers

Play Episode Listen Later Nov 6, 2024


EU VAT reverse charge can be a real challenge for makers and businesses selling software products across the European Union. With different VAT rates in each country and strict rules...

Spine-Tingling Software Failures That Haunt 5 Successful Product Makers

Play Episode Listen Later Oct 31, 2024


It's a ghoulish Halloween Special like no other — we're digging up a product graveyard and uncovering the corpses of five horrific software failures from five successful makers. Each tale...

Creative Market: An Honest Breakdown for WordPress Product Makers

Play Episode Listen Later Oct 17, 2024


Creative Market is becoming a popular choice for WordPress product makers, offering access to a community of over 10 million creative professionals. It allows sellers to set their own prices,...

Outbound Software Sales: How To Create an Outbound Sales Strategy for Your Software Products

Play Episode Listen Later Oct 16, 2024


Outbound sales often get a bad rap, especially among solo software makers and small businesses. When you hear the terms “outbound” and “sales” together, is the first thing that comes...

Release Notes: DX Enhancements, SaaS-Friendly Integrations, and New Data Liberation Features

Play Episode Listen Later Oct 9, 2024


We're always exploring new ways to enhance the software-selling experience for makers and their users. These new Freemius release notes mark an exciting milestone as we begin expanding our support...

How Software Makers Can Reduce Checkout Friction and Improve Conversion Rates

Play Episode Listen Later Oct 8, 2024


Optimizing your checkout is a critical yet challenging task. You need to make it seamless, secure, and efficient, as it's the last hurdle between a potential sale and a paying...

TemplateMonster Marketplace: A Deep Dive into Costs and Benefits for Sellers

Play Episode Listen Later Oct 1, 2024


Following Shutterstock's acquisition of Envato, many WordPress software makers are searching for new alternatives. One popular option is TemplateMonster, a well-known digital marketplace that offers a wide selection of high-quality...

Freemius at 10: From Bootstrapped Beginnings to Our Next Big Leap Forward

Play Episode Listen Later Sep 26, 2024


It's hard to believe ten years have passed since Freemius first came to life. What started as an idea to help solo makers and indie hackers pursue their passions has...

Software Guru Meets Entrepreneur: How Ivan Halaka and Taurus Sinkus Made Webba Booking a Success

Play Episode Listen Later Sep 17, 2024


When a talented technical mind meets an entrepreneurial spirit, great products can happen — and this is exactly the case with Webba Booking. Ivan Halaka, the problem-solving developer, and Tauras...

Are WordPress Marketplaces Still Worth It in 2024? A Deep Dive for Software Makers

Play Episode Listen Later Sep 3, 2024


Years ago, charging money for plugins/themes in the WordPress space was frowned upon. But when WordPress began commercializing, developers saw the opportunity to start selling themes and plugins full-time instead...

The Social Media Marketing Cheat Sheet for Busy Developers

Play Episode Listen Later Aug 20, 2024


Let's face it: you'd rather be knee-deep in your latest project than figuring out how to tweet or blog about it. Trust us, we get it. You're juggling deadlines, squashing...

Freemius Checkout 2.0: New Features and UI/UX to Help You Sell More Software Products

Play Episode Listen Later Aug 14, 2024


Refreshed and reconfigured to boost conversions and maximize sales price, the new Freemius Checkout has officially launched and is in production! The best part? The new Checkout is the result...

Pros and Cons of Going Non-Exclusive: Weighing the Options for WordPress Plugin and Theme Makers

Play Episode Listen Later Aug 5, 2024


As a WordPress theme or plugin developer, you've likely felt the tremors caused by Shutterstock's acquisition of Envato. This significant shift in the industry landscape has left many questioning the...

Charging Sales Tax on Your Software: A Guide for Subscription-Based Businesses

Play Episode Listen Later Aug 1, 2024


Subscription businesses have come a long way from magazines and daily milk deliveries. With an average American spending close to $1,000 per year on different types of subscriptions, it's not...

Analyzing and Optimizing Sales Funnels for WordPress Plugins

Play Episode Listen Later Jul 29, 2024


Let's cut to the chase: Selling WordPress plugins ain't easy. Solo plugin makers and SMBs in the space need to use all means available to convert customers and drive revenue....

Proven Inbound Sales Strategies to Sell Your Software Products

Play Episode Listen Later Jul 14, 2024


Mastering the art of inbound sales can help bootstrapped software makers and SMBs increase revenue by attracting, engaging, and converting more customers — without breaking the bank. Inbound sales focus...

How to Build a SaaS Sales Strategy: Beginner's Guide

Play Episode Listen Later Jul 8, 2024


Your software is ready for the real world, and you know its potential. But launching a successful SaaS goes beyond just having a great product—you're facing the challenge of convincing...

SEO for Software Makers: Is SEO Still a Viable Marketing Channel?

Play Episode Listen Later Jul 1, 2024


If you've been struggling to make sense of what's been going on in the SEO world lately, you're not alone. Keeping up with standard problems like dealing with the rise...

Release Notes: US Sales Tax Refund, Dual-Column Checkout, New Coupon Duplication Feature, and More

Play Episode Listen Later Jun 25, 2024


At Freemius, our mission is simple: we're continuously striving to find new ways to improve the commercial experience for software makers and their users, to help them thrive. We're proud...

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