Freemius

Salü, WordPress makers! Four flights. Countless conversations. A few unforgettable parties. A missing suitcase. And one very hyped team, now back home from Basel, and still buzzing. WCEU 2025 was...

More clarity, more control, less admin. That's the theme for May. New additions include support for iDEAL (the go-to payment method in the Netherlands), reverse invoices by email, and a...

Before Code Snippets Pro powered over a million installs, it was a side project built on nights and weekends. Developer Shea Bunge created the original plugin to simplify custom code...

Too many software makers overbuild or under-validate before they launch, and it kills momentum. In fact, 35% of startup failures happen because there's no real market need, and not because...

Getting to Know You Welcome, Florian! Please tell us about your background, what inspired you to become a developer, and what you do outside of work. Thanks so much! I'm...

If you're still handling repetitive marketing tasks manually, you're not just wasting valuable time – you're actively taking hours away from product development, feature improvements, and the core work that...

Freemius is built for momentum so your software can ship faster, adapt smarter, and scale without friction. This release brings back high-impact features (hello there, billing cycle selector), unlocks smoother...

Burnout is silently destroying many software makers. Behind screens across the industry, makers are hitting walls they never saw coming. They're exhausted, disconnected, and questioning why they started building in...

Many software makers fail to capitalize on profit opportunities because they don't look at their data — at least not the right way. According to PR Newswire's research, 80% of...

Getting users to buy or sign up is just the first step, but true adoption happens when your product becomes essential to their daily workflow. The challenge? Even the best...

Running a business with your spouse while managing a full-time job is no small feat. But for Brad and Tam Vincent, it's been a journey of growth and teamwork. With...

Imagine losing a sale, fighting to get your money back, and then getting slapped with a $30 fee for trying!

Freemius just got even more powerful! We're constantly refining the platform to make software selling smoother, more flexible, and scalable for makers like you. This month's updates bring more automation,...

Software selling has changed, and WordPress marketplaces must adapt or risk becoming obsolete. Sales platforms have made it easier than ever for makers to sell their products independently, undercutting the...

Happy to report that I got safely back home from WordCamp Asia 2025. As always, it was a wild and wonderful time catching up with old friends, making new ones,...

Freemius is built on collaboration — within our team and within our community of software makers. As we move beyond WordPress to encompass software making as a whole, our brand...

A new era of Freemius has begun. Not just a fresh coat of paint or a superficial reskin, but a complete reimagination of the platform and how we support software...

Last week, software makers worldwide faced a crisis: MyCommerce, a long-standing payment and eCommerce solution owned by Digital River, abruptly shut down and filed for insolvency. For many, this is...

What started as payment delays and forced contract changes in mid-2024 has escalated into full-blown insolvency for MyCommerce. This leaves software makers without access to earnings and scrambling for answers....

In a shocking turn of events, Digital River abruptly laid off over 100 employees and filed for insolvency, leaving software creators in the lurch, unable to access their hard-earned revenue....

When it comes to independent software selling, success isn't just about shouting louder than the competition — it's about listening smarter. The real winners aren't the ones with the biggest...

Growing a software business is becoming increasingly challenging. While traditional channels like social media and SEO remain important, rising costs and crowded markets make it harder for independent makers and...

Cue the horns

From completing our Data Liberation Project to introducing powerful tools in the Freemius Checkout and WordPress SDKs, we've addressed key maker requests while staying ahead of trends in the software...

Creativity sparks innovation, but true growth and customer satisfaction come from prioritizing features that align with user needs and business goals, and deliver tangible, long-term value. Focusing on high-impact tasks...

As I reflect on 2024, I'm proud of how far we've come. It's been a year of great accomplishments, but not without challenges. As our team grew, some processes that...

Success is a journey of continuous learning for many software makers, and Robert Abela's story is no exception. He believes wholeheartedly that long-term dedication and hard work are the keys...

From new data export options to SaaS-friendly tools and a fresh SDK, this release reinforces our commitment to helping you succeed with product development and business growth. Whether you're re-engaging...

As a software maker, you're probably part of an online community — be it a Facebook group, Slack channel, or product-specific forum. If you've found value in these spaces, creating...

AppSumo is known for offering great deals, helping digital creators reach an audience eager for discounts. For new WordPress product makers, it's a great way to gain visibility and grow...

What happens when a community comes together to make a change? Yesterday, we witnessed the answer as software makers across the globe united for our 24-hour fundraising campaign in support...

Today marks an important chapter for Freemius and a step forward for tech diversity. As we celebrate 10 years of empowering software makers, we're kicking off a 24-hour fundraising campaign...

Standing out in crowded markets can feel like an uphill battle — especially if you're part of a small team or working solo with limited marketing resources. But there's a...

EU VAT reverse charge can be a real challenge for makers and businesses selling software products across the European Union. With different VAT rates in each country and strict rules...

It's a ghoulish Halloween Special like no other — we're digging up a product graveyard and uncovering the corpses of five horrific software failures from five successful makers. Each tale...

Creative Market is becoming a popular choice for WordPress product makers, offering access to a community of over 10 million creative professionals. It allows sellers to set their own prices,...

Outbound sales often get a bad rap, especially among solo software makers and small businesses. When you hear the terms “outbound” and “sales” together, is the first thing that comes...

We're always exploring new ways to enhance the software-selling experience for makers and their users. These new Freemius release notes mark an exciting milestone as we begin expanding our support...

Optimizing your checkout is a critical yet challenging task. You need to make it seamless, secure, and efficient, as it's the last hurdle between a potential sale and a paying...

Following Shutterstock's acquisition of Envato, many WordPress software makers are searching for new alternatives. One popular option is TemplateMonster, a well-known digital marketplace that offers a wide selection of high-quality...

It's hard to believe ten years have passed since Freemius first came to life. What started as an idea to help solo makers and indie hackers pursue their passions has...

When a talented technical mind meets an entrepreneurial spirit, great products can happen — and this is exactly the case with Webba Booking. Ivan Halaka, the problem-solving developer, and Tauras...

Years ago, charging money for plugins/themes in the WordPress space was frowned upon. But when WordPress began commercializing, developers saw the opportunity to start selling themes and plugins full-time instead...

Let's face it: you'd rather be knee-deep in your latest project than figuring out how to tweet or blog about it. Trust us, we get it. You're juggling deadlines, squashing...

Refreshed and reconfigured to boost conversions and maximize sales price, the new Freemius Checkout has officially launched and is in production! The best part? The new Checkout is the result...

As a WordPress theme or plugin developer, you've likely felt the tremors caused by Shutterstock's acquisition of Envato. This significant shift in the industry landscape has left many questioning the...

Subscription businesses have come a long way from magazines and daily milk deliveries. With an average American spending close to $1,000 per year on different types of subscriptions, it's not...

Let's cut to the chase: Selling WordPress plugins ain't easy. Solo plugin makers and SMBs in the space need to use all means available to convert customers and drive revenue....

Mastering the art of inbound sales can help bootstrapped software makers and SMBs increase revenue by attracting, engaging, and converting more customers — without breaking the bank. Inbound sales focus...

Your software is ready for the real world, and you know its potential. But launching a successful SaaS goes beyond just having a great product—you're facing the challenge of convincing...

If you've been struggling to make sense of what's been going on in the SEO world lately, you're not alone. Keeping up with standard problems like dealing with the rise...