Freemius

Thousands dream of building a SaaS. Many never get past the starting line. That's how Vova Feldman — founder of Freemius — opened the session. The SaaS dream is alive...

It was called five years ago: 85% of business apps would be SaaS by 2025. And here we are. The tools are faster, AI's smarter, and micro-SaaS projects are spinning...

If you're building and selling software, there are multiple ways to set up your revenue infrastructure. One approach is to use a standard payment processor (like Stripe or PayPal) and...

If you're a technical founder, you've likely made calls based on instinct because waiting for perfect data takes too long. Roadmaps shift. Feedback is slow. Some of your best features...

Big, sustainable growth often starts with small, consistent improvements, and July's updates are full of them. From localized checkouts and clearer webhook payloads to better support transparency and smarter pricing...

You built a feature to solve a real problem. It works. It's useful. But no one's using it. Not because the code is broken. Not because the UX is clunky....

Launching a SaaS product isn't just another milestone. It's a high-stakes moment where everything you've built is suddenly on the line. Your infrastructure, onboarding flow, pricing strategy, and assumptions about...

This release brings clear, polished improvements you can rely on. We've made the checkout smoother to reduce drop-offs, updated invoices to lower support needs, and released OpenAPI-powered API docs to...

Accessibility isn't optional anymore — and ignoring it could cost you. The EU Accessibility Act goes into effect on June 28, and if you sell software in the EU, you're...

The EU Accessibility Act (EAA) is now in effect and we've made key updates to help software makers stay on the right side of the law without writing a single...

Season 3 of plugin.fm just wrapped, and this one felt different. Instead of jumping from topic to topic, we spent the entire season focused on one challenge most software makers...

Salü, WordPress makers! Four flights. Countless conversations. A few unforgettable parties. A missing suitcase. And one very hyped team, now back home from Basel, and still buzzing. WCEU 2025 was...

More clarity, more control, less admin. That's the theme for May. New additions include support for iDEAL (the go-to payment method in the Netherlands), reverse invoices by email, and a...

Before Code Snippets Pro powered over a million installs, it was a side project built on nights and weekends. Developer Shea Bunge created the original plugin to simplify custom code...

Too many software makers overbuild or under-validate before they launch, and it kills momentum. In fact, 35% of startup failures happen because there's no real market need, and not because...

Getting to Know You Welcome, Florian! Please tell us about your background, what inspired you to become a developer, and what you do outside of work. Thanks so much! I'm...

If you're still handling repetitive marketing tasks manually, you're not just wasting valuable time – you're actively taking hours away from product development, feature improvements, and the core work that...

Freemius is built for momentum so your software can ship faster, adapt smarter, and scale without friction. This release brings back high-impact features (hello there, billing cycle selector), unlocks smoother...

Burnout is silently destroying many software makers. Behind screens across the industry, makers are hitting walls they never saw coming. They're exhausted, disconnected, and questioning why they started building in...

Many software makers fail to capitalize on profit opportunities because they don't look at their data — at least not the right way. According to PR Newswire's research, 80% of...

Getting users to buy or sign up is just the first step, but true adoption happens when your product becomes essential to their daily workflow. The challenge? Even the best...

Running a business with your spouse while managing a full-time job is no small feat. But for Brad and Tam Vincent, it's been a journey of growth and teamwork. With...

Imagine losing a sale, fighting to get your money back, and then getting slapped with a $30 fee for trying!

Freemius just got even more powerful! We're constantly refining the platform to make software selling smoother, more flexible, and scalable for makers like you. This month's updates bring more automation,...

Software selling has changed, and WordPress marketplaces must adapt or risk becoming obsolete. Sales platforms have made it easier than ever for makers to sell their products independently, undercutting the...

Happy to report that I got safely back home from WordCamp Asia 2025. As always, it was a wild and wonderful time catching up with old friends, making new ones,...

Freemius is built on collaboration — within our team and within our community of software makers. As we move beyond WordPress to encompass software making as a whole, our brand...

A new era of Freemius has begun. Not just a fresh coat of paint or a superficial reskin, but a complete reimagination of the platform and how we support software...

Last week, software makers worldwide faced a crisis: MyCommerce, a long-standing payment and eCommerce solution owned by Digital River, abruptly shut down and filed for insolvency. For many, this is...

What started as payment delays and forced contract changes in mid-2024 has escalated into full-blown insolvency for MyCommerce. This leaves software makers without access to earnings and scrambling for answers....

In a shocking turn of events, Digital River abruptly laid off over 100 employees and filed for insolvency, leaving software creators in the lurch, unable to access their hard-earned revenue....

When it comes to independent software selling, success isn't just about shouting louder than the competition — it's about listening smarter. The real winners aren't the ones with the biggest...

Growing a software business is becoming increasingly challenging. While traditional channels like social media and SEO remain important, rising costs and crowded markets make it harder for independent makers and...

Cue the horns

From completing our Data Liberation Project to introducing powerful tools in the Freemius Checkout and WordPress SDKs, we've addressed key maker requests while staying ahead of trends in the software...

Creativity sparks innovation, but true growth and customer satisfaction come from prioritizing features that align with user needs and business goals, and deliver tangible, long-term value. Focusing on high-impact tasks...

As I reflect on 2024, I'm proud of how far we've come. It's been a year of great accomplishments, but not without challenges. As our team grew, some processes that...

Success is a journey of continuous learning for many software makers, and Robert Abela's story is no exception. He believes wholeheartedly that long-term dedication and hard work are the keys...

From new data export options to SaaS-friendly tools and a fresh SDK, this release reinforces our commitment to helping you succeed with product development and business growth. Whether you're re-engaging...

As a software maker, you're probably part of an online community — be it a Facebook group, Slack channel, or product-specific forum. If you've found value in these spaces, creating...

AppSumo is known for offering great deals, helping digital creators reach an audience eager for discounts. For new WordPress product makers, it's a great way to gain visibility and grow...

What happens when a community comes together to make a change? Yesterday, we witnessed the answer as software makers across the globe united for our 24-hour fundraising campaign in support...

Today marks an important chapter for Freemius and a step forward for tech diversity. As we celebrate 10 years of empowering software makers, we're kicking off a 24-hour fundraising campaign...

Standing out in crowded markets can feel like an uphill battle — especially if you're part of a small team or working solo with limited marketing resources. But there's a...

EU VAT reverse charge can be a real challenge for makers and businesses selling software products across the European Union. With different VAT rates in each country and strict rules...

It's a ghoulish Halloween Special like no other — we're digging up a product graveyard and uncovering the corpses of five horrific software failures from five successful makers. Each tale...

Creative Market is becoming a popular choice for WordPress product makers, offering access to a community of over 10 million creative professionals. It allows sellers to set their own prices,...

Outbound sales often get a bad rap, especially among solo software makers and small businesses. When you hear the terms “outbound” and “sales” together, is the first thing that comes...

We're always exploring new ways to enhance the software-selling experience for makers and their users. These new Freemius release notes mark an exciting milestone as we begin expanding our support...

Optimizing your checkout is a critical yet challenging task. You need to make it seamless, secure, and efficient, as it's the last hurdle between a potential sale and a paying...

Following Shutterstock's acquisition of Envato, many WordPress software makers are searching for new alternatives. One popular option is TemplateMonster, a well-known digital marketplace that offers a wide selection of high-quality...