Podcasts about software products

If your product has a combination of hardware and software, this is the podcast for you!This podcast is all about agile in the manufacturing world with manufacturing expert and consultant to the stars, Clint Murt!Clint joins Enterprise Business Agility Coach Om Patel and Product Manager Brian Orlando for an exploration of a realm where just creating great software isn't enough. We quickly discover that, when hardware enters the picture, complex compounds exponentially. Special shout out to the Everything Electric Show and the Fully Charged Podcast for the clip of Ford CEO Jim Farley discussing issues around software in the automotive industry0:00 CEO of Ford Jim Farley on Software in Manufacturing1:23 Clint's Intro & an Overview of Manufacturing3:38 Dependencies5:40 Arguing on: Dependencies & Ecosystems8:33 Challenging Agile Tropes on Dependencies10:43 Compounding Problems12:17 Short Term Metrics14:57 Upfront Cost17:52 Sales Running Ahead21:57 User Experience25:20 Inventory Management30:00 Embedding with Customers35:27 Multi-Team Collaboration37:54 Quality41:34 Summarizing the Podcast43:10 Six Sigma & Lean/Agile44:30 Wrap-Up= = = = = = = = = = = =Watch it on YouTubePlease Subscribe to our YouTube Channel:https://www.youtube.com/channel/UC8XUSoJPxGPI8EtuUAHOb6g?sub_confirmation=1= = = = = = = = = = = =Apple Podcasts:https://podcasts.apple.com/us/podcast/agile-podcast/id1568557596Spotify:https://open.spotify.com/show/362QvYORmtZRKAeTAE57v3Amazon Music:https://music.amazon.com/podcasts/ee3506fc-38f2-46d1-a301-79681c55ed82/Agile-Podcast= = = = = = = = = = = = AA151 - Hardware & Software Products and Teams: Agile in Manufacturing

Sam gives us an update on how his marketing cycle is going, what he's focusing on, and why he's starting with the title. German shares a slight detour into open source and prepares for his 6-week cycle to improve his Testing LiveView offer. Testing LiveView Build UI 

German talks about where he wants to be at the end of 2024 and the importance of a singular focus. Sam talks about Build UI's latest course launch and his upcoming work cycle on marketing.

Agencies have just over 24 hours to shut down any instances of widely used software products that were found to contain major cybersecurity vulnerabilities in January. In a supplemental directive released Wednesday, the Cybersecurity and Infrastructure Security Agency tells agencies to disconnect all instances of Ivanti Connect Secure and Ivanti Policy Secure VPN products on their networks by the close of Friday. The latest missive in part supersedes a Jan. 19 emergency directive from CISA telling agencies to remediate the vulnerabilities in those Ivanti products. In addition to disconnecting the products, CISA is telling agencies to continue threat hunting on any systems that have been recently connected to the affected Ivanti devices. Agencies should also continue monitoring any authentication or identity management services that could have been exposed; isolate those connected systems from enterprise resources “to the greatest degree possible;” and continue to audit privilege-level access accounts, according to CISA's directive. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have a world-changing product idea but don't know how to get it to users? This no-nonsense episode of the Arguing Agile podcast breaks down the REALITY of building products from the ground up. Listen as two industry veterans discuss market research, MVPs, user feedback, and go-to-market strategies so that you can avoid costly mistakes and boost your chances of success.   0:00 Topic Intro: 0 to 10:36 Hey Kid, I Got This New Idea!1:55 What Problem Are We Trying to Solve?3:42 Identifying a Market and/or Audience for MVP7:18 Research & Product Market Fit8:25 Data-Driven Culture (or Not)12:56 Team Members Talking Directly to Customers14:23 Strong Opinions, Loosely Held17:29 Interview Your Customers (and Competitor Customers)20:19 MVP-to-Pilot24:43 Realtime Alpha/Beta Feedback27:42 Alpha/Beta Misconceptions29:06 Alpha Partners & Clarity of MVP32:27 Leveraging (Technical) Debt34:46 Usability37:53 Monetization41:07 Go to Market Strategies45:40 Find or Create Your Audience48:32 What We Learned50:19 Wrap-Up= = = = = = = = = = = =Watch it on YouTubePlease Subscribe to our YouTube Channel:https://www.youtube.com/@arguingagile= = = = = = = = = = = =Apple Podcasts:https://podcasts.apple.com/us/podcast/agile-podcast/id1568557596Spotify:https://open.spotify.com/show/362QvYORmtZRKAeTAE57v3Amazon Music:https://music.amazon.com/podcasts/ee3506fc-38f2-46d1-a301-79681c55ed82/Agile-Podcast= = = = = = = = = = = = AA147 - Creating and Launching New Software Products (0 to 1)

Manage your business with Kovai.co product suite of Microsoft Integration tools & SaaS Products. Fueling 1500+ businesses across the globe with our 250+ people strength Kovai.co is a premier enterprise software company offering multiple products at scale both in the Enterprise arena and in the B2B SaaS space. The organization offers a wide range of business software products. From robust enterprise software for Microsoft BizTalk and Azure Serverless platforms to Knowledge Management SaaS, we have covered it all. Our product team consists of thinkers and innovators who are redefining the way robust Enterprise Software and SaaS products are built. Connect with Saravana

Arnab and Ilya discuss different approaches to building products from the angle of do-what-you-want platforms vs. opinionated products. Show notes Insanely Simple WeCrashed Super Pumped Blackberry Hitchhiker's Guide to the Galaxy Fall of Civilizations Hardcore History What Now? Podcast Industry News The Metallica Podcast

We have a guest! Tyler Young joins German to talk about his new venture: Sleep Easy -- a proactive website monitoring tool that alerts users before issues happen! Tyler shares the story of why he chose this venture, how he's winding down his regular job to focus full time on Sleep Easy, his hopes and goals, current problems, and more. And if you want, you can follow Tyler's journey through his newsletter. You can find more about Tyler: Sleep Easy website: https://www.sleepeasy.app/Twitter: https://twitter.com/TylerAYoungTyler's website: https://tylerayoung.com/Newsletter to follow Tyler's journey: https://tylerayoung.com/category/build-in-public/Also mentioned in the podcast: April Dunford's Obviously Awesome positioning book and MicroConf talk

Sam talks about the launch of Build UI's fourth course, the importance of pre-launch marketing, and plans for Build UI's next course. German talks about potentially adding sponsorships to Elixir Streams, asking the Elixir community about what course they'd like to see him make next, and building an audience.Links:- Build UI's newest course on Remix- Sam's talk at Next.js Conf- Elixir Streams- German's post on Elixir Forum- Build an Audience episode of ReworkTwitter: German, Sam

SummaryIn this episode, Sean discusses the importance of competitive research for building low touch software products. He emphasizes the advantages of a product-led growth approach and highlights how self-service software allows for easier competitor analysis. Sean shares his own experience of reviewing and incorporating lessons from competitive products into his own software. He also provides insights on what can be learned through competitive research, including understanding the competition's vision, finding inspiration, and identifying areas for improvement.Key Points Low touch software products enable product-led growth and scalability. Competitive research for self-service software is more straightforward due to similar user experiences. Sean recommends reviewing and evaluating competitive products to learn from them. Competitive research provides insights into competitors' visions and what works well. Look for inspiration and examples that validate your own vision. Evaluate competitors' workflows to identify what not to replicate and improve upon. Competitive research holds value throughout the growth of your company. Quotes "Low touch software products pave the way for product-led growth and maximum scalability." "Reviewing competitive products provides inspiration and evidence that your vision holds water." "Competitive research helps identify what not to replicate and how to solve problems better." "There's so much to be learned from competitive research for low touch software products." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes  (podcastshownotes.ai)

German and Sam are back! Sam answers a question on why he thinks making courses with deadlines will work this time around. German then shares his two potential plans of action: building another course, or curating Elixir content in his Elixir Streams website. Sam pushes back to make sure German deliberately chooses a goal for whichever activity he pursues next.Links:Build UITesting LiveViewElixir StreamsTwitter: German, Sam

Sam tells German about his new idea for scoped marketing campaigns, the difference between YouTube videos and Build UI lessons, scoping new course launches to a month, and lifetime pricing vs. course bundles.Build UI's Lifetime membership sale page: https://buildui.com/pricingTwitter: German, Sam

This week we have a guest, Peter Ullrich! German and Peter chat as Peter talks about the numerous side-projects he's had through the years and shares lessons learned about creating a book, a course, and a couple of small apps. Finally, we get a glimpse into what he's working now -- his most ambitious project yet. Peter's book: https://pragprog.com/titles/puphoe/building-table-views-with-phoenix-liveview/ Peter's course: https://pjullrich.gumroad.com/l/bmvpPeter's write to letter projects: https://myletterdiary.com and https://www.lettertoyourself.com/Peter's twitter: https://twitter.com/PJUllrichPeter's website: https://peterullrich.comGerman's course: https://www.testingliveview.com/

German talks about ElixirConf and his talk, and considers whether he wants to focus on more info products next. Sam gives an update on Build UI, and talks about how he and Ryan need to stop overthinking their process so they can create more content.Twitter: German, Sam

Today on the latest episode of Discover Your SecondAct Podcast, we have a special guest all the way from Amsterdam - Melissa Kwan. She is a 3X Bootstrapper, Co-Founder & CEO - eWebinar.From Real Estate to building Software Products and now making strides with her new business, eWebinar - an automated interactive-Webinar solution (https://ewebinar.com/), Melissa's life journey is filled with Multiple SecondActs.We discussed her being the first generation entrepreneur in her family, the right time to take the plunge of entrepreneurship, work ethics she stood by & her SecondAct.Our #SecondAct learnings -✅There are multiple ways to start your entrepreneurship journey at minimal cost. First take the feel of daily hustle, then take the full-time plunge.✅ Integrity must never be compromised in work.✅ Constantly reinvent. What you knew last year, may not apply this year.✅ The Best time to take action for your #SecondAct is now.There are many valuable gems of entrepreneurial mindset and industry insights packed in this episode, making it a MUST LISTEN.Tuck yourself in for a great podcast listening experience in the 17th episode of Discover Your Second Act Podcast, Season 3 featuring Melissa Kwan.Follow SecondActInstagram:⁠ https://www.instagram.com/iiact/⁠LinkedIn:⁠ https://bit.ly/3Qz9LmS⁠Website:⁠ https://thesecondact.in/⁠--⁠#DiscoverYourSecondAct⁠ #melissakwan #ewebinar #selfhelppodcasts 

Having a standard that everyone can design to makes markets take off. Open source, both hardware and software, is nothing new. But when paired with AI, it is relatively new. Intel is trying to provide that API for people to design to with its OneAPI initiative. Obviously, you can go that route and run with Intel hardware. But you're not locked into Intel. You can use the hardware of your choice, assuming that hardware manufacturer conforms to the API. Joe Curley, Intel's Vice President and General Manager of Software Products explains how this works and what it means to the development community on this week's Embedded Executives podcast.

Sam and German talk about how much money Build UI and Testing LiveView have made this year. Sam shares how pairing has been great for him and Ryan. German and Sam discuss the importance of thumbnails and titles for YouTube videos. German touches on what he wants to do next.

Step into the world of Tony Dinh, an accomplished indie hacker famed for his ability to craft products with show-stopping aesthetics while keeping them public on Twitter. Tony, who holds the helm in the product design world, made waves with his browser extension, Blackmagic, and his unique pricing and revenue model approach. Our chat offers a deep dive into Tony's journey and his decision-making process during the Twitter API price increase, eventually leading to the sale of Blackmagic to HypeFury. His insights on product design and experiences as a front-end engineer are worth their weight in gold.00:00:00 Introduction 00:01:24 How do you get good at design? 00:07:50 Working in enterprise businesses first. 00:13:08 Selling as an indie hacker. 00:18:18 How to complete the sale? 00:23:02 Transitioning the ownership. 00:28:31 Running into platform risk. 00:34:13 The launch of the product. 00:38:42 Do you have a process for internal documentation? 00:47:22 How do you deal with clones? 00:51:19 The importance of having a ProductHunt-compatible audience. 00:55:39 What's your current software portfolio like? 01:01:09 What to do when you're stuck? Tony on Twitter: https://twitter.com/tdinh_meThe blog post: https://thebootstrappedfounder.com/tony-dinh-ups-and-downs-of-an-indie-hacker-journey/The podcast episode: https://share.transistor.fm/s/ee414120The video: https://youtu.be/i99OHAacxbkYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comThis episode is sponsored by Acquire.com! Go to http://try.acquire.com/arvid/ to get started with making sure you run a sellable business. (00:00) - Introduction (01:24) - How do you get good at design? (07:50) - Working in enterprise businesses first. (13:08) - Selling as an indie hacker. (18:18) - How to complete the sale? (23:02) - Transitioning the ownership. (28:31) - Running into platform risk. (34:13) - The launch of the product. (38:42) - Do you have a process for internal documentation? (47:22) - How do you deal with clones? (51:19) - The importance of having a ProductHunt-compatible audience. (55:39) - What's your current software portfolio like? (01:01:09) - What to do when you're stuck?

Sam and German are back! Sam shares an update on course progress, when Build UI will raise prices, and his focus on creating videos faster. German talks about his two areas of focus for the coming months: courses and a conference talk. He shares his new approach on researching material for a course. Then, they dive into a conversation about having a growth mindset – focusing on effort instead of outcomes, and the positive neurological effects that can have. Links- Build UI: https://buildui.com/- Growth mindset episode on Huberman Lab: https://podcasts.apple.com/us/podcast/huberman-lab/id1545953110?i=1000621365285- Elixir Streams: https://www.elixirstreams.com/

On today's episode of the Entrepreneur Evolution Podcast, we are joined by Dan Balcauski. Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, based in Austin, TX. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both B2C and B2B companies ranging from startups to publicly traded enterprises. To learn more about Product Tranquility, visit https://www.producttranquility.com/     We would love to hear from you, and it would be awesome if you left us a 5-star review. Your feedback means the world to us, and we will be sure to send you a special thank you for your kind words. Don't forget to hit “subscribe” to automatically be notified when guest interviews and Express Tips drop every Tuesday and Friday. Interested in joining our monthly entrepreneur membership? Email Annette directly at yourock@ievolveconsulting.com to learn more.  Ready to invest in yourself? Book your free session with Annette HERE.  Keep evolving, entrepreneur. We are SO proud of you! --- Support this podcast: https://podcasters.spotify.com/pod/show/annette-walter/support

Sam gives an update on Build UI nearly three months after launching lifetime memberships. German talks about how his course launch went and considers what to focus on next.

In this episode we meet up with Sylvia Brudeli, CPO in Trondheim-based Nomono. Nomono builds hardware and software for podcasting and sound editing and so this this is kind of a meta episode as well!  Sylvia has had a very interesting career and have worked with both software and hardware in different companies and as a consultant. Her journey into product and product management was initiated (as it often is) by a person who inspired and pushed her into her current path. We also talked about the different challenges facing a CPO or Product Manager working with both hardware and software development.We were super lucky to record this episode as a hands on test with the Nomono Sound Capsule and the sound is enhanced in the Nomono cloud software. Let us know what you think!We are sponsored by Mixpanel.Mixpanel gives you powerful, self-serve product analytics to help you convert, engage, and retain more users, and ultimately build better products.Sign up for a free account here.

DFY AI Software – DFY AI Software – 3 DFY, Ready To Sell AI Software Products (marketingsharks.com)3 “Done For You” AI Software Tools That Users Can Sell As Their OwnDFY AI Softwarestarting today, you can grab 3 “Done For You” and Ready to Sell software programs that are all powered by ChatGPT and that basically sell themselves.WITHOUT having to code anything…WITHOUT having to hire a developer…WITHOUT having to shell out thousands in development costs…It's ALL Done For You!–> Go See It For YourselfWe all know that creating your own software can be a real chore.But with this new DFY AI powered software bundle, it's never been easier.In just minutes from now you can be selling your own software and…– Keep 100% of your sales– Build your own buyers list– Get affiliates to send you massive traffic– Sell as many copies as you want!Everything is Done For You!Just download the DFY software, give your customers a way to pay, and you are off to the races!

German talks about finishing recording all lessons for Testing LiveView, sending an email update, thoughts on team pricing, and setting a soft dealing of Tuesday May 16th for launching the course. Sam talks about his first full-time week on Build UI, how lifetime purchases are going five weeks into the launch, finding the businesses new baseline revenue, how to get more content out, and whether video summaries are taking too much time away from making more videos.

German shares how his progress with Testing LiveView has felt like a slog. Sam helps him remove his second-guessing and encourages him to keep shipping. They also talk about what might be next for German after he finishes launching Testing LiveView. Sam gives an update on Build UI's new Lifetime Memberships. He talks about last week's spike in sales thanks to tweets by prominent people in the community, and then follows up by saying he's really interested to see what Build UI's baseline looks like after the launch week.

Sam shares an update with German about his decision to remove subscriptions from Build UI. They chat about why lifetime memberships are more aligned with how customers use content sites, the psychological benefits of one-time sales vs. the burdens of fighting churn, the decision to use an early-bird price, how lifetime memberships help narrow Sam's focus to more a consistent schedule of publishing YouTube content, how many lifetime sales are needed for Build UI to hit escape velocity, and more.Links:- Designing the Ideal Bootstrapped Business with Jason Cohen- Build UI's lifetime membership

German gives an update on his video tweets and progress on his Testing LiveView course. He talks about how his current pace feels unsustainable, which led to him feeling stressed during the week and snowballing into doubts about the course. Sam contrasts his energy level and productivity this week (bad) vs last week (good) and reflects how exercise and a good Monday can set the tone for the entire week. He then shares updates on finishing another Build UI lesson and trying to create a dashboard to better understand subscriber churn.

German talks about using this week's episode as a deadline for his weekly work, and how he cut scope to make that happen. He also sets up a plan to prioritize his Testing LiveView course work for next week. Sam talks about how he launched a new Build UI course and published a YouTube video using focused 90-minute sprints. He also talks about adding one-time purchases to the site.

German and Sam chat about whether or not they truly want to hit escape velocity, the psychology of creating businesses, and how complacency and fear play big roles in stopping progress.Sam also talks about recording and sending a new free video to existing and prospective customers, and German gives an update on publishing more short-form Twitter videos (some which relate to his course) and progress on Testing LiveView. 

Sam talks about recognizing that he should bail out of complex demos earlier in the week if they're taking too long, and shooting something that's further along in order to hit his deadlines. He also talks about balancing the benefits of serendipitous free-form discovery vs. sticking to a deadline. German talks about staying consistent with his Twitter videos, gives an update on his course progress, and his plans for using material from his course for his Twitter content.ResourcesTesting LiveViewBuild UI

German and Sam chat about the constraints of short-form content and the benefits they bring. They talk about expanding content from a core lesson into sharable short-form clips for different platforms like Twitter and YouTube Shorts. German gives an update on the progress of his Testing LiveView course and Sam shares an update on Build UI's subscriber growth.ResourcesTesting LiveViewBuild UI

Today, I'm talking to Laura Elizabeth. She co-hosts the Non-Tech Founders podcast and runs several products as a non-technical founder. We talk about outsourcing, trust, and building an audience around your business. Here's Laura!00:00:00 Laura Elizabeth00:02:10 Running a non-technical founder podcast00:09:28 Hiring the right people00:12:14 Hiring people who can do something you can't00:17:27 Being able to do everything is both awesome and frightening 00:20:13 Experimenting with different modes of delegating00:25:45 Establishing an internal process for your business00:30:00 On Phrasing00:36:30 The importance of having a mentor00:42:04 Providing the fertile ground for luck to strike00:45:04 The hardest part is overcoming your inner demon00:52:56 Why it's good to have an expert for website personalization00:56:33 Where you can follow Laura- Building Software Products As a Non-Technical Founder With Laura Elizabeth- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurshipThis episode is sponsored by MicroAcquire. You can also watch this episode as a video on YouTube.

Sam talks about sharing his Tailwind course from Egghead on Build UI, and making a sub-10 minute YouTube video that performed well.German talks about how there's 10 weeks left for his course re-release based on his initial appetite, how he should approach email, and his goals for the upcoming week.- Build UI- Testing LiveView- Matt Pocock's 2022 in review

Sam talks about making a Twitter thread for his Framer Motion course and gives an update on Build UI subscriptions. He also talks about bringing his Tailwind videos into Build UI and introducing a new pricing option people have been asking for. German commits to continue his Twitter videos once or twice a week and talks about his progress with Testing LiveView updates. He also discusses his real appetite for how long he wants to spend updating the course. Links:Build UITesting LiveViewSyntax.fm podcast 

2303 The View from Inside at Vispero (Jan. 18, 2023) Show Notes Ryan Jones has recently stepped up to take on the role of Vice President of Software Products at Vispero following the retirement of Eric Damery who held that position for many years. Hosts Nancy and Peter Torpey talk with Ryan about how his … Continue reading 2303 The View from Inside at Vispero (Jan. 18, 2023) →

German talks about making short videos on Twitter, a blog post that made it to #1 on Hacker News, and his plan and appetite for updating and re-releasing his Testing LiveView course. Sam recaps emailing his email list about the completion of his Framer Motion course, gives an update on Build UI's subscriber growth, and discusses strategies for hitting his weekly video production goals.

German talks about setting aside looking for a SaaS to build and instead focusing on content creation. He talks about being energized by making Twitter videos and the success he's had with them so far. He also talks about wanting to launch at least one courses this year. Sam shares that he published the final video in his Framer Motion course and retros how creating the course went. He shares an update on Build UI's subscribers and talks about the next course he has planned for the site.LinksMatt Pocock's year in reviewGerman's Twitter video

German shares ideas for building an email authoring tool focused on developers and designers writing newsletters. He also considers creating new educational materials for the Elixir ecosystem. Sam gives us an update on Build UI's video library and subscriber count. Then, Sam shares how he's felt the need to look outside himself when it comes to reaching new people and building trust with them. He talks about making shorter, more targeted content to grab people's attention based on their mood in different browsing contexts, in a way that is still authentic to his style and goals.Links: Build UI: https://buildui.com/Chat bot taking the world by storm: https://openai.com/blog/chatgpt/Sam Harris episode with Cal Newport https://www.samharris.org/podcasts/making-sense-episodes/304-why-i-left-twitter

Sam gives a quick recap of Next.js conf and talks about new users joining the Build UI Discord server. Sam and German discuss pricing as a lever and getting testimonials. German is back to consulting and talks about moving on from his first idea for literary agents.Links:Build UI The Art of Product podcast episode 218

https://buildui.com/https://www.testingliveview.com/

Build UI: https://buildui.com/

Build UI's website: https://buildui.com/

Connect with Jeff

The European Commission presented today a proposal for a new Cyber Resilience Act to protect consumers and businesses from products with inadequate security features. A first-ever EU-wide legislation of its kind, it introduces mandatory cybersecurity requirements for products with digital elements, throughout their whole lifecycle. With ransomware attacks hitting an organisation every 11 seconds around the globe and the estimated global annual cost of cybercrime reaching €5.5 trillion in 2021 (Joint Research Centre report (2020): “Cybersecurity – Our Digital Anchor, a European perspective”), ensuring a high level of cybersecurity and reducing vulnerabilities in digital products – one of the main avenues for successful attacks – is more important than ever. With the growth in smart and connected products, a cybersecurity incident in one product can have an impact on the entire supply chain, possibly leading to severe disruption of economic and social activities across the internal market, undermining security or even becoming life-threatening. The measures proposed today are based on the New Legislative Framework for EU product legislation and will lay down: (a) rules for the placing on the market of products with digital elements to ensure their cybersecurity; (b) essential requirements for the design, development and production of products with digital elements, and obligations for economic operators in relation to these products; (c) essential requirements for the vulnerability handling processes put in place by manufacturers to ensure the cybersecurity of products with digital elements during the whole life cycle, and obligations for economic operators in relation to these processes. Manufacturers will also have to report actively exploited vulnerabilities and incidents; (d) rules on market surveillance and enforcement. The new rules will rebalance responsibility towards manufacturers, who must ensure conformity with security requirements of products with digital elements that are made available on the EU market. As a result, they will benefit consumers and citizens, as well as businesses using digital products, by enhancing the transparency of the security properties and promoting trust in products with digital elements, as well as by ensuring better protection of their fundamental rights, such as privacy and data protection. While other jurisdictions around the world look into addressing these issues, the Cyber Resilience Act is likely to become an international point of reference, beyond the EU's internal market. EU standards based on the Cyber Resilience Act will facilitate its implementation and will be an asset for the EU cybersecurity industry in global markets. The proposed regulation will apply to all products that are connected either directly or indirectly to another device or network. There are some exceptions for products, for which cybersecurity requirements are already set out in existing EU rules, for example on medical devices, aviation or cars. Next Steps It is now for the European Parliament and the Council to examine the draft Cyber Resilience Act. Once adopted, economic operators and Member States will have two years to adapt to the new requirements. An exception to this rule is the reporting obligation on manufacturers for actively exploited vulnerabilities and incidents, which would apply already one year from the date of entry into force, since they require fewer organisational adjustments than the other new obligations. The Commission will regularly review the Cyber Resilience Act and report on its functioning.

When you build a software application or product, you don't just start writing code and hope for the best!  Your code runs on a platform, typically accesses a database, and displays data to a user - all of these functions should be isolated and organized into a tech stack.  Defining your tech stack should be one of the very first things you do, even before you write your first line of code.  Let's dig into this topic, talk about the tech stack in general and then actually define one!  We'll be using a budgeting application as our example and deciding what technologies to use in each layer of the stack.

Resources mentioned:- Shape Up- EmberMap- MicroConf

Join host Eddie Hudson, Tech Backstage host, for a conversation with Cody Eddings, CEO &. Co-founder of  SnapRefund, as he discussed building software for people instead of just focusing on pure profit.  

Adam Wathan joins the show to talk about a new direction Sam could take for getting his video products up and running. They talk about ideas like releasing content incrementally, starting a private Discord forum, and hosting a weekly Q&A. Adam also talks about some recent challenges he's been working through at his own business, Tailwind Labs, and shares some hard-earned lessons from his years of selling products – like why you shouldn't talk about pricing until a week before a new product launch.

Have you ever wondered what it would look like to exit your agency and start a SAS product? That's exactly what Joe Toyer did…three times! And if you're considering building, scaling, or exiting an agency in 2022, this episode is going to give you clear ideas on how to do all of that and more. This week, episode 143 of The Digital Agency Growth Podcast is about three agency exits, three software products, and the big lessons that were learned throughout that process! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Joe Troyer share the importance of planning in your business and how that has made a difference in long-term agency growth. They also chat about actionable steps you can take right now to hire the right people in your agency and what those first hires should look like. Joe Troyer is an internet entrepreneur who's been helping businesses grow their online presence and succeed in the digital world since 2005. He is a leading expert in all things digital marketing, having founded successful businesses in the SaaS, marketing services, and agency spaces.Joe is the co-founder of PPC Adlab, a tool that provides Google advertisers with unprecedented market visibility. Review Grower, his most recent venture, is a SaaS company that helps businesses obtain reviews and grow their online reputation. As the former owner of a 7-figure agency, Joe also does some coaching to help others start and grow their agencies and achieve the same level of success.In this episode, Dan and Joe Troyer discuss the following:What inspired the creation, build, and market of a call-tracking platform.The payoff in building, scaling and exiting three agencies. How to determine if a business is no longer a good fit for you as a person.Unique stages of scaling an agency and how Joe decided where it made the most sense for him to exit.What it looks to build and scale an agency in 2022 when the market is more competitive.The power in transitioning from agency to SASAs we've seen from this conversation, there are many different ways to build, scale and exit an agency. You are the one who ultimately gets to decide what is going to work best for you. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH JOE TROYER:Show Me the Nuggets PodcastLinkedInInstagramDigital TriggersPPC Ad LabPPC PredictReview GrowerCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Dan's Episode on Show Met the Nuggets PodcastThe Road Less Stupid by Keith J. Cunningham

Resources mentioned- Sam's Framer Motion Course: https://samselikoff.com/framer-motion-course- German's Testing LiveView Course: https://www.testingliveview.com/- EmberMap: https://embermap.com/- Build Your Personal Brand podcast episode: https://thefutur.com/podcast/build-your-brand

Resources mentioned: - Sam's Framer Motion Course: https://samselikoff.com/framer-motion-course- German's Testing LiveView Course: https://www.testingliveview.com/- EmberMap: https://embermap.com/

Resources mentioned: - Sam's Framer Motion Course: https://samselikoff.com/framer-motion-course- German's Testing LiveView Course: https://www.testingliveview.com/- EmberMap: https://embermap.com/

Diverge then converge is an exercise that is sometimes performed during Design Sprints. https://www.thesprintbook.com/the-design-sprinthttps://thoughtbot.com/product-design-sprint/guide/divergehttps://thoughtbot.com/product-design-sprint/guide/convergeGerman submitted talks to Elixir Conf https://2022.elixirconf.com/Courses we talked aboutSam's Framer Motion course - https://samselikoff.com/framer-motion-courseGerman's Testing LiveView course - https://www.testingliveview.com

In this podcast, Shane Hastie spoke to Jessica Kerr about how software teams and software products are symmathesys – learning systems that are made up of learning parts. Read a transcript of this interview: https://bit.ly/3a9ThSb Subscribe to our newsletters: - The InfoQ weekly newsletter: https://bit.ly/24x3IVq - The Software Architects' Newsletter [monthly]: https://www.infoq.com/software-architects-newsletter/ Upcoming Events: QCon San Francisco: https://qconsf.com/ - Oct 24-28, 2022 - Oct 2-6, 2023 InfoQ Live: https://live.infoq.com/ - July 19, 2022 - August 23, 2022 QCon Plus online: https://plus.qconferences.com/ - Nov 29 - Dec 9, 2022 QCon London https://qconlondon.com/ - March 26-31, 2023 Follow InfoQ: - Twitter: https://twitter.com/InfoQ - LinkedIn: https://www.linkedin.com/company/infoq - Facebook: https://bit.ly/2jmlyG8 - Instagram: https://www.instagram.com/infoqdotcom/ - Youtube: https://www.youtube.com/infoq

Sam talks about a breakthrough he had while working on his course, which will allow him to both cut scope and also deliver more value to his students. German talks about some customer research he did for teams who want to share updates on their projects, while also working through a low-energy week and trying to figure out whether he needs more clarity on his long-term vision.

The Mom Test book: http://momtestbook.com/The 4 Quadrants of Time Management from 7 Habits of Highly Effective People: https://www.franklincovey.com/habit-3/

German mentions how unsubscribes are gut punches and revisits 5 options for choosing a niche for his SaaS idea. Sam talks about how the first lesson of his course is taking longer than he wanted, but he wants to finish the first one to figure out more unknowns.

Sam and German talk about German's consulting load, Sam taking on more consulting, hourly billing vs billing per project, and how to stop trading time for money. Sam commits to completing a demo for the first lesson of his course, and German commits to narrowing down the scope of a potential product to find people to talk to.

Links referencedhttps://samselikoff.com/framer-motion-coursehttps://germanvelasco.com/blog

German's and Sam's websiteshttps://www.germanvelasco.com/https://samselikoff.com/Sam's course landing pagehttps://samselikoff.com/framer-motion-courseGerman's blog postshttps://www.germanvelasco.com/blog

Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Julie was part of a team supporting a large program of 10 scrum teams. The team that Julie was working with, started to skip the retrospectives because they were trying to catch-up. However, after they had been able to catch-up, the team did not come back to start holding their retrospectives again. When should the Scrum Master stand-up and push the team to hold their retrospectives again? In this episode, we talk about the critical role Scrum Masters play in keeping the teams accountable to themselves when it comes to process, and how sometimes, it is important to stop, even if that affects delivery, because retrospectives are the “power station” for the rest of the work the team does.  Featured Book of the Week: Impact Mapping, by Gojko Adzic In Impact Mapping: Making a Big Impact with Software Products and Projects by Gojko Adzic, Julie found a way to crystalize the concept of business impact. Impact Mapping, is a short book with lot of visuals. You can also learn about Impact Mapping in Gojko Adzic's presentation on Impact Mapping.  How can Angela (the Agile Coach) quickly build healthy relationships with the teams she's supposed to help? What were the steps she followed to help the Breeze App team fight off the competition? Find out how Angela helped Naomi and the team go from “behind” to being ahead of Intuition Bank, by focusing on the people! Download the first 4 chapters of the BOOK for FREE while it is in Beta! About Julie Wyman Julie Wyman has been working with Agile teams for over a decade and is continuously learning with and from them. She's based just outside Washington, D.C., but has had the pleasure of supporting teams distributed across the globe and even experienced her own Agile takeaways all the way in Antarctica. You can link with Julie Wyman on LinkedIn.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Today we are talking about product pricing, specifically the best practices for pricing B2B software products. Joining us is Chris Mele, who has spent his 25+ year career in software products, with much of that time as a pricing specialist. He is the Managing Partner at Software Pricing Partners, which focuses on helping software companies develop better pricing strategies. The company has helped IBM, Dell, Cisco, HP, McAfee, Microsoft, and others.

What product managers need to know about value-based pricing Today we are talking about product pricing, specifically the best practices for pricing B2B software products. Joining us is Chris Mele, who has spent his 25+ year career in software products, with much of that time as a pricing specialist. He is the Managing Partner at […]

Adam Menges is a founder at Lobe and a former Apple employee, currently working on something new. Adam Menges is a product designer, entrepreneur, and engineer located in San Francisco who specializes in artificial intelligence and visual programming languages. He's a former Apple employee and founder at Lobe, a company acquired by Microsoft that aims to make deep learning accessible. You can contact Adam to find out more at adammenges.com, and reach out to him at adam@adammenges.com and +17204840285. Books The Timeless Way of Building by Christopher Alexander Links HyperCard Lobe The Origins of Lobe - Adam's first appearance on the podcast Figma GPT-3 plugin by Jordan Singer GitHub Copilot Pokemon GO by Niantic Dreams for PlayStation - A game to create games Horizon Worlds by Meta Proof of work vs Proof of stake Support-vector machines The Hive (mesh network) Calendly Google Magenta Moxie Marlinspike's NFT that turns into shit if you buy it Helium Network Hints at Crypto's Practical Uses Visual programming languages Quartz composer Blender Facebook Origami for user interfaces Spark AR for Instagram filters Grasshopper 3d Autodesk Dynamo vvvv Davinci Resolve Fusion Max/Jitter TouchDesigner Unreal Blueprints Node-RED People mentioned Kyle Steinfeld Jordan Singer Chapters 00:00 · Introduction 02:45 · Visual programming 07:40 · Grasshopper 11:14 · Extendability 13:19 · Lobe's visual programming interface 14:31 · The role of visual programming 17:00 · HyperCard 18:11 · Accessibility 20:52 · Making programming easier 23:45 · Artificial intelligence for creatives 24:27 · Polarization and human-machine collaboration 28:12 · Pair programming with AI 31:39 · Software for gamers 35:45 · Healthy social experiences 36:27 · Hindsight 37:00 · Startup success and team dynamics 39:11 · Macro and micro focus 41:38 · Analysis paralysis 43:18 · Routines 45:09 · Ranking the news with AI 48:27 · Staying in touch with friends 50:40 · Zoom fatigue 53:35 · COVID 55:29 · Bitcoin 57:43 · Hacking NFTs 01:01:10 · A crypto use case 01:03:15 · Social FinTech 01:06:45 · Advice for young people 01:08:59 · Happiness 01:10:30 · Connect with Adam Submit a question about this or previous episodes. I'd love to hear from you. Join the Discord community. Meet other curious minds. If you enjoy the show, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds and really helps. Show notes, transcripts, and past episodes at gettingsimple.com/podcast. Theme song Sleep by Steve Combs under CC BY 4.0. Follow Nono Twitter.com/nonoesp Instagram.com/nonoesp Facebook.com/nonomartinezalonso YouTube.com/nonomartinezalonso

Top athletes duke it out to outperform their opponents; usually only winning by a slim margin. That margin is what matters, and part of having a competitive edge means having high-value information on what your competitors are doing. Crayon offers competitive intelligence and product marketing to its customers, and Erica Jenkins, their Chief Product Officer, shares that doing this well requires great communication.Main TakeawaysData Insight Helps Create Magical Products: There are a million different problems and a million different software products that could help solve them, but resources are limited. Using data to help determine where the needs are greatest can help you as a product leader to guide your team towards the most profitable product solutions. You Need to Repeat Yourself: Some would say repeating yourself, even often, is necessary. Repetition helps other people remember important information and act correspondingly if acting is required. For Erica, rephrasing her ideas is a way to know if her message is being communicated correctly.  You Need to Spell It Out: Don't assume that just because the product you've built looks shiny and seems intuitive, people will readily understand how to use it. Even if it is painstakingly user-friendly, it never hurts to spell things out. Take advantage of creating walk-through tutorials for your products. It creates more value for your customers and highlights the features of the product. IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform

It's been a huge week here at AccountingWEB towers, with the unveiling of Software Awards winners.  The AccountingWEB editors give their expert insights into who picked up awards in bookkeeping, ERP, payroll, tax preparation and more and also delve into some of the trends in the market.  But first, the team rounds up the big headlines hitting the site this week, including a billion pound lawsuit against KPMG, an interest rate hike, and more on the self-employed grant. For links to the article discussed on the show, go to: https://www.accountingweb.co.uk/content/no-accounting-for-taste-ep110-2021s-software-award-winners-revealed

Technology is constantly changing, so what constitutes good due diligence today may not be good enough tomorrow. Many FIs neglect the importance of doing proper due diligence based on current technbology in order to find a vendor that best meets their current and future needs. In this episode of the Digital Banking Podcast, we heard from Shaun Murray, CEO of Enhanced Software Products, Inc. Shaun and our host Josh DeTar discussed the importance of practicing due diligence when choosing a new digital banking solution and how this can lead to long-term, mutually beneficial partnerships. 

Evolving your organisation from a feature factory to becoming outcome-focused is a challenge many of us have faced - but how do you actually do it? Impact Mapping is a great way to help take stakeholders and teams from focusing on the how-to the what and why.  We asked consultant, trainer and author Tim Herbig to give us the crash course on the topic, including how to get people to understand the difference between an Impact, an Output, and an Outcome. Featured Links: Follow Tim on LinkedIn and Twitter | Tim's Website | Read Tim's 'Using Impact Mapping to Navigate Product Discovery' piece | 'Idea Prioritization with ICE and the Confidence Meter' by Itamar Gilad | Gojko Adzic's book 'Impact Mapping: Making a Big Impact with Software Products and Projects'

We talk to Bharat Goenka, Founder of Tally Solutions, maker of ERP and Accounting Software for SMBs since 1986. We cover the journey of building Tally, go deeper into their unique point of views on Customer Empathy, Distribution, Piracy and some philosophy across the entire episode :)We also go through the ups and downs that the business has gone through in the last 30 years and how it weathered the different storms to build a business that's thriving today. Tally's WebsiteTally's TwitterThe Indian Dream WhatsApp GroupWe have a long and a fantastic episode lined up today. One that details the journey of a company that was founded more than 3 decades ago and is still going strong. If you run your own business or if you've studied accounting, chances are, you would've heard of Tally Solutions already. Tally is the OG when it comes to homegrown Software Products. For those who are not aware, Tally is an Enterprise Resource Planning & Account Software that's used by 2 million customers across more than 100 countries. They've a strong presence in India, Middle East and Certain parts of Africa. Supported by a distribution network of 28000 Partners, Tally has really cracked distribution like no other software company has been able to.Founded in 1986, by Late Shyam Sunder Goenka and his son Bharat Goenka, Tally has had a roller-coaster ride full of ups and downs. But, the strong culture and value system that's been put in place has helped the organization steer through multiple storms along the way. In the episode today, we discuss a wide range of topics from distribution, customer empathy, pricing and some philosophy too! This was one of the most interesting conversations for me because I'd seen my dad use Tally more than 2 decades! It's hard to think of many software products that stand the test of time like Tally has been able to do.

Watch our new recorded video training:Relationship-Driven New Business At-Scale The two giant new business shifts. Commonalities we use to build relationships between our clients and decision-makers.​ Actual copy examples so you can get inspired. Today's Guest: Dave Bunce is a partner and the CEO at Morphio, a mar-tech platform focused on protecting and optimizing digital […]

Lessons From Designing World Class Software Products: Laks, Director, Product Design, Zendesk by Sapata Ravi Kumar

Jeff Compton is fresh off his path into product--with only three months of experience. He tells his story from mechanical engineering sprinkler parts to landing his first product role at a growth-stage company. Jeff shares his insights on questions like: Is an MBA a good path into product? What do companies care about when hiring a product manager? How can someone gain product experience before landing their first product role? How to find an internship—even during government-mandated COVID lock downs? Is an internship enough experience to be hired as a product manager? Why choose a smaller company rather than a larger one to start your product management career Why you wouldn't want to choose product management as a career? Like the podcast? Give us a rating, subscribe, and tell your friends! Have a question or want to provide feedback? Use this link to answer our Google survey: https://forms.gle/cVNRzyZsuNDMVrM99 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/pathintoproduct/message

Harshad Agashe joins us from Green Dot Corporation, where he heads the product management for banking as a service platform. Green Dot is a leader in banking products and services for the middle to low income segment, making banking available to consumers and distributors at more than 100,000 locations including retailers and financial services locations. Harshad brings in a very unique perspective, as a leader, he leads with emotional intelligence and believes that bringing empathy can be a game changer when it comes to product design. Let's listen to how he approaches complexities of product design in his role at Green Dot.

hello everyone my name is vijay kumar Devireddy and i am glad to have you back on my episode 44 today we are discussing about Software vulnerabilities and exploits. Now that we've covered how software should be securely coded,let's cover a few of the exploits that are used against improperly coded programs.First, we have backdoors. Backdoors consist of software code that's been placed in a computer programs to bypass on normal authentication and other securing mechanisms. These are often created by developers themselves in order to make it easier for them to update custom programs in the future. But, this is a horrible practice in terms of security.All secure coding and program methodologies consider backdoors a poor coding practice and they state that it should never be utilized by programmers.Because of this, most developers have phased out the use of backdoors. But some backdoors can be created in our systems by attackers, too.For example, if a system is infected with a remote access Trojan,this is also considered a backdoor into that system.The next type of exploit that we hav is what's called a directory traversal,which is going to exploit insecurely coded web applications and servers.A directory traversal is a method of accessing unauthorized directories by moving through the directory structure on a remote server.Let's pretend, for example, that my website Diontraining.com was poorly coded and was subject to this type of an exploit. Of course, we've gone ahead and secured our website against this type of vulnerability, so this is just going to be a theoretical discussion to explain the context of a directory traversal. Normally, you could access our website by going to www.kicktraveller.weebly.com Or, you might access it by going to a dynamic sub-page like diontraining.com/menus,or something like that.If you wanted to attempt a directory traversal,you're going to have to add something to the directory path that has an input variable inside the URL.Something like menu=../../../../etc/password.This attempts to move up four levels through the directory structure from the web server's public folder into it's root folder and then back down into the etc folder and then attempts to access the password file.If this was successful, the text based password file would be displayed inside your web browser.anytime you see that there's a series of ../ in them,you know that this is most likely a directory traversal and it's being used as part of an exploit.Often, a directory traversal is used as a way to access a file on a web server and sometimes you can even use it to conduct an arbitrary code execution on that server.Arbitrary code execution occurs when an attackeris able to execute or run commands on a victim computer. This might occur if someonewalks by your desk at work,sees you're logged into the computer,but you're away from your desk.They start running a program on your computer.This would be classified as an arbitrary code execution.This is pretty bad for security, as you can imagine.But, what's even worst, is a specialized type of arbitrary code execution called an RCE or remote code execution.A remote code execution occurs when the attacker is able to execute or run commands on a remote computer.Notice the key difference here between an arbitrary and a remote code execution.With a remote code execution,the attacker can run the commands remotely;such as through an interactive shell session or some other kind of attack.

hello everyone my name is vijay kumar Devireddy and i am glad to have you back on my episode 43 today we are discussing about In this lesson we're going to focus on the different testing methods that you may use to help your organization's developers secure their code.Most security analysts are not programmers themself,so the Security+ exam isn't focused on the specific types of code reviews like pair programming, over the shoulder reviews,and others.Instead the episode focuses on just a handful of testing methods that an entry level security analyst might conduct.The first type of testing is known as system testing.This comes in three varieties:black-box testing, white-box testing, and gray-box testing.Black-box testing occurs when a tester is not given any information about the system or program before beginning their test.For example, if I create a program and I wanted you to conduct this type of a test,I might simply hand you a copy of the executable program on a disk and then it's up to you to figure out how it functions, how to bypass any security I may have coded into it,and if you can crash it by entering in incorrect information.Essentially you're going to be getting your testing without any sense of what the program does or how it functions.As a tester, you're essentially blind to start with and you discover your way around the program or system through your testing.White-box testing on the other hand is the exact opposite.In white-box testing, the tester is given the details of the inner workings of the program or system.This may even include access to the full source code of that program, diagrams of the system,user access credentials, logons, and more.The third type of testing is called gray-box testing.This is a mixture of black-box and white-box where the tester is given some amount of information about the system and conducts his testing as if he doesn't have full access to it.For example, a gray-box tester might be given user level credentials to test a system,but not given administrative credentials.If you're testing a network system,you may be given some information like the IP address of different devices,but you're not given the version of the software that's running on each device.As a part of these system tests,you're often attempting to break the system by attempting to stress that system or create an exception.It's important that programmers have coded their applications to fail securely,and to ensure this happens you're going to purposely create error conditions to cause an error to occur and see how the system is going to react to it.If the program is running when the error occurs, the error is known as a runtime error.If the program fails to run because of a coding error,this is known as a syntax error.This is because the most common cause of this type of error in programming is when a programmer doesn't put the proper syntax expected by that programming language,such as leaving out a closing parenthese or missing a semicolon inside their code.As a security analyst, you're much more likely to experience a runtime error than a syntax error you're testing these things on a live environment.Now,when you create an error, this is also known as an exception,you need to be able to have a way to handle this properly and gather the details of the error and what caused it.

hello everyone my name is vijay kumar Devireddy and i am glad to have you back on my episode 42 today we are discussing about In this section of the course,we're going to talk about software development.When a piece of software is created, it requires a lot of work.Each and every function that's performed by that software has to be written to be able to do its intended role.This often requires the work of dozens of programmers and hundreds of thousands of lines of code.Often, when a bug is found in a piece of software,I hear people ask why that company didn't figure it out before the software was released.Well, there's lots of different ways to conduct software testing,and we're going to talk about them later on in the section.But bugs are still going to find their way into code because our software is so complex these days.Let's take, for example, the Windows 10 operating system.It consists of over 50 million lines of code and took the involvement of hundreds of different programmers.With that much complexity, there's always a chance that an error is going to be introduced into the code base.Now, to try and counteract the complexity of our software development,many models and methods have been introduced,the most common of which is known as the software development life cycle or SLDC.The software development life cycle is an organized process of developing a secure software application throughout its life cycle throughout the project.This process covers everything from the initial idea of the software,through its coding and testing,and even into its deployment and retirement.The software development life cycle is based on a generic Waterfall model of development.Each phase of a life cycle is broken down into smaller portions.As each one is finished, the next one has begun.The reason this model is termed the Waterfall is that information and the software product itself flows from the top stage all the way down to the bottom stage,getting more developed as it progresses downward.Visually, this looks like a waterfall,as shown in this example on the screen.Different organizations use different phases or stages as part of their software development life cycle though,you need to know the seven phases.Now, let's cover each of theses seven phases.The first phase is planning and analysis.During this stage, the goals of the software project are determined, the stakeholder needs are assessed,and all of the high level planning work is conducted.Essentially, this is where things go from a rough idea that someone had for a piece of software into a bit more formalized and well developed concept that we can plan the rest of our development cycle against.Once all the requirements have been gathered,we can move into the phase that's known as software or systems design.It's during this stage that the application or system is defined, outlined, and diagrammed in detail.Essentially, this is where we focus on the overarching inputs and outputs of each function that are going to make up the final software that's going to be released to our customer.At this point, we still haven't created any programming code though.This brings us to the third phase,which is called implementation.During implementation, programmers will begin to code all of the various functions that are needed for the final product.As each piece of the code is developed,the programmers will conduct some basic debugging and testing to ensure that its functionality is working properly.But, at this point,there's been no formal testing completed yet.The fourth phase is reserved for that formalized testing of the application.It's during this phase that we get the code and we check it through a myriad of different testing methodologies.

In this week's podcast, we inadvertently touch on a debate that has yet to be settled. Which is more important: an idea or its execution? With countless aspiring entrepreneurs hoping to come up with the next big thing; that will compete with Facebook or Amazon, many also underestimate the skills, capital, and resources required to realise this new product or service. Trevor Newberry, the Founder of Newberry Consulting and Director of Product Delivery at Harmony Venture Labs, understands better than most the common challenges and pitfalls involved in building a software product as a non-technical founder. There are many ways to self-sabotage when it comes to software product execution. From rushing into the development stage too quickly, failing to diligently validate the product at every stage of the process, to overspending on marketing and advertising. Tune in, to learn more about how to get it right by anticipating and avoiding the stumbling blocks that could lead to software development failure.

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. Our guest is Ajit Ghuman. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Ajit is an expert in software pricing and his book, Price to Scale, covers an end-to-end approach to packaging & pricing for high-growth technology companies. 

How product managers can solve positioning, packaging, and pricing for their products Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. Our guest is Ajit Ghuman. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Ajit is […]

How product managers can solve positioning, packaging, and pricing for their products Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. Our guest is Ajit Ghuman. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Ajit is […]

Podcast Title: Adaptivate Podcast Episode Title: 5. Innovating In The Long Cycle Welcome to the Adaptive Podcast, a podcast that inspires industry leaders to leverage technology and new ideas to learn how to adapt, grow their businesses, and create better organizations! In each episode, host Jeremy Miller, a marketer with GE Appliances and student of business and innovation, talks with technologists, engineers, and business leaders about how their experiences have shaped their mindsets. In this particular episode, he speaks with former colleague and current Vice President of Software Products at Aclara, Frank Brooks Jr. The conversations begins with a bit of background, as Frank shares about his role at Aclara and his origins in the field. Currently, he owns the company’s ecosystem of software products and concentrates on providing users with the analytics that may be of interest to them. Prior to that, he has worked throughout the energy sector in roles with industries such as power plants, oil and gas. Jeremy asks Frank to share his latest observations in the current market given the recent hack of government infrastructure. According to Jeremy, the first concern is in making sure information can flow from a meter to the utility’s billing system. Aclara protects their data through encryption and using a private network. The other concern is in protecting the personal data of their customers. He says a big reason why companies are prime for hacker attacks is when software systems aren’t regularly updated. They discuss new innovations in the energy space in the last 10 years. Frank shares a common thread he has noticed among people in leadership positions in regards to choosing specific areas which will generate the most impact. It’s rather helpful to think of things in bit-size chunks rather approach the entire issue at hand all at once. This ensures that the project at hand is organic, self sustaining and will persist if it is right. Jeremy then brings up the topic of the future of the industry and whether any major milestones have been met. The problem, Frank says, is that the process tends to become interrupted after data is collected. To overcome this hurdle, real-time solutions must be at hand. Discussing Artificial Intelligence, they bring uo the fact that a company like Netflix couldn’t exist without it, which Frank says will become even more common moving forward. Until the utility industry has no choice but to adapt, the process will be slow. Additionally, companies have to weigh the risk and reward of adopting new software.  As the conversation comes to a close, Frank recommends some resources for someone who is interested in learning more about the field. Finally, he offers his advice for companies looking for their next product to best serve their customers. First, he says, consider the ‘why’s’, then move to figuring out what the actual problem is and how to get to the bottom of it.   Links: Learn more about https://www.linkedin.com/in/jeremymichaelmiller/ (Jeremy Miller) and https://www.linkedin.com/in/frank-brooks-jr-95603b4/ (Frank Brooks Jr). 

Can you imagine creating a company so successful that 95% of Fortune 500 companies purchased your product? In today's episode, I interviewed Robert Tietjen who helped start a company called PolicyTech, which was the leading global provider of online policy and procedure management software. The company was acquired by NAVEX Global, where Rob served as the vice president of product planning and management.  NAVEX Global is now the largest ethics and compliance software and the largest policy and procedure software in the world. It had 95% of the Fortune 500 as clients. More than 350 higher education institutions are NAVEX clients. It has more than 13 thousand customers and more than 70 million employees are protected by NAVEX.  After NAVEX, Rob was president of Bitesize, a company that joins psychology, mentorship, and technology. Then, Rob co-founded and ran Camtiva, which provided hospitals with a safeguard against improper billing. He now teaches entrepreneurial leadership, management, and strategy at BYU-Idaho. Here are some successful strategies Rob used to grow his organizations:  Inc. 5000 PolicyTech, the company that Rob and his brother started, created a niche software, providing clients with online policy and procedure management. This type of software was not on a lot of people's radar, so it was initially hard to get the word out in a credible way. Rob and his brother decided to go to Inc. 5000 and pay for them to evaluate their software. It was worth it. PolicyTech was able to put the Inc. review on their website, and it helped increase credibility and sales. When our products or services don't have a natural place for people to review them we can find credible organizations such as Inc. 5000 to review them to give our company credibility.  Case Studies and References from Current Clients One of Rob's mentors told him to never give away anything. When a customer wants something like a customer discount, always be prepared to do a quid pro quo. Rob and his associates, when faced with a situation like this, would take some time to think about it and talk about it. Then they would come back to the customer and say, “Yes, we can do this if you do this for us.”  Many customers shared case studies with them. They told Rob how their service impacted their organization with new metrics and much more. Rob's company could then publish those case studies so other clients could see them. Many clients were also willing to be references that potential clients could call or visit and discuss how this service has worked for them. “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the holy grail of advertising.” -Mark Zuckerberg, CEO of Facebook Video Marketing When one of Rob's companies was doing their website development, analyzing their SEO, and conversion tracking, they found that most people don't go beyond the first page of the website until after they have decided to purchase the product or service. They discovered that it was best to have a simple video explaining their service and the "free trial" or the "buy now" button on the front page. For them, video was the best way to give a description of the service because theirs was kind of a complex service. Rob found that people will watch a video more willingly than they will read a block of text. Develop Good Lead Nurturing Strategies Rob's company nurtured a lot of leads since they had long sales cycles. According to the 2020 Lead Nurturing & Acceleration Benchmark Survey by Demand Gen Report, 49% of respondents stated that their lead nurturing strategies need improvement. Rob's company nurtured their leads by giving them something of value for free. This kept prospective clients interested. The product or service they gave was always related to the job to be done or the clients' issues. For example, they created an ebook series on how to manage policies and procedures, and each week they would send a portion of the ebook to potential clients. At the bottom of the email, they'd say, “If you're looking to solve even more problems with policy and procedure management, come look here,” where they'd be directed to the company. Rob feels this tactic is highly effective, especially for companies with longer sales cycles. Work Hard to Show Clients New Models are Trustworthy Nowadays, using a software as a service (SaaS) business model is fairly common and trusted. 73% of organizations indicated nearly all their apps will be SaaS by this year. When Rob first started PolicyTech, this model wasn't used a lot, and they had a hard time selling the model. They had to build trust with their clients and prove that the software would work for them. The company eventually told their clients that they could do this software-as-a-service model for a specific amount on an annual basis and that it would fit in the client's budget. When the clients came back saying they needed proof that the software was going to always be accessible when they needed it, the company had to prove that the software would be up 99.9% of the time and that it wasn't going to have issues. It was a costly enterprise, but it was worth it.  Dream Big When Rob was starting PolicyTech, later NAVEX Global, he had some big goals for the company. One goal was to get a large unnamed company as a client. Another was to receive an endorsement from the American Hospital Association. He also had a vision of NAVEX Global being the largest policy and procedure software in the world. The company accomplished all of these goals and more, growing to have 95% of the Fortune 500 as clients. According to a Goal Setting and Task Performance Study, 90% of people perform better when they have relevant and challenging goals. Retirement In our conversation, Rob and I spoke about retiring. Society tells us that the ultimate goal is to retire, but Rob feels this is a perpetual lie. Rob has become a college professor and has found a lot of happiness and fulfillment in it.  “There is so much more joy in adding value to other people's lives and building them up, more than puttering around the house and going golfing.” - Rob Tietjan Rob found out quickly that he didn't want to retire. He found joy in the stress, the work, and especially in the teaching. If we don't feel ready to retire, there shouldn't be any shame in it.  It doesn't have to be about the money either. A lot of people think that having money is associated with being greedy, but money is the rocket fuel that helps propel us to do the things that God wants us to do in our lives. It helps us take care of the things that really matter, such as our family, our health, and our faith. And for Rob, because he successfully monetized businesses, he's able to teach and make the social contribution that matters to him.  Key Takeaways Here are a few of the key takeaways that stood out to me from today's episode: Use credible organizations to review our products or services to build credibility. Make it easy for clients to find information and make purchases on our websites. Establish good lead nurturing strategies. Work hard to show our clients our companies are trustworthy. Try out opportunities that you aren't sure you'll love. You may enjoy them or at least learn something from them. Find good mentors along the way. They'll help guide you and give you great advice. Don't be afraid to dream big. If you don't want to retire yet you don't have to. Use your time to share what you've learned with others. Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Follow the Monetization Nation Blog. Subscribe to the Monetization eMagazine. Join our private Monetization Nation Facebook Group. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Connect with Nathan on Linkedin.  Follow Monetization Nation on Instagram.  Follow Monetization Nation on Twitter. Challenge If we desire monetization we have never before achieved, we must leverage strategies we have never before implemented. I challenge each of us to pick one thing that resonated with us from today's episode and implement it to help achieve our monetization goals. Share Your Story  What strategies can you share for growing a successful business? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://www.monetizationnation.com/26-how-rob-tietjen-reached-95-of-the-fortune-500-as-paying-clients/  

Long before the COVID-19 pandemic, the trend toward digital online learning in both education and business was growing at a steady pace. As the pandemic surged, tens of millions were forced to work from home and college classrooms were shuttered, and the trend turned to a tsunami, leaving many businesses completely unprepared for the new normal. Now both the present and the future of learning and work has moved online, and whole ecosystems must move to e-learning to survive. Demand has surged for customized and scalable online learning products in a single, easy-to-use format. This is the sweet spot for Amesite Inc. (NASDAQ: AMST) (Profile), an award-winning artificial intelligence (“AI”) software company that delivers online learning ecosystems for business, higher education and K-12. Amesite's product portfolio is complemented by a robust suite of services that help partners implement new programs and improve existing ones. Most recently, Amesite introduced Manage, a creative new functionality that enables schools and businesses to efficiently build and customize new courses, or onboard existing ones, at their own pace. In September, Amesite completed its initial public offering, joining peers such as 2U Inc. (NASDAQ: TWOU), Stride Inc. (NYSE: LRN), Chegg Inc. (NYSE: CHGG) and Pluralsight Inc. (NASDAQ: PS) that strive to improve learning environments with their technology and services.

Long before the COVID-19 pandemic, the trend toward digital online learning in both education and business was growing at a steady pace. As the pandemic surged, tens of millions were forced to work from home and college classrooms were shuttered, and the trend turned to a tsunami, leaving many businesses completely unprepared for the new normal. Now both the present and the future of learning and work has moved online, and whole ecosystems must move to e-learning to survive. Demand has surged for customized and scalable online learning products in a single, easy-to-use format. This is the sweet spot for Amesite Inc. (NASDAQ: AMST) (Profile), an award-winning artificial intelligence (“AI”) software company that delivers online learning ecosystems for business, higher education and K-12. Amesite's product portfolio is complemented by a robust suite of services that help partners implement new programs and improve existing ones. Most recently, Amesite introduced Manage, a creative new functionality that enables schools and businesses to efficiently build and customize new courses, or onboard existing ones, at their own pace. In September, Amesite completed its initial public offering, joining peers such as 2U Inc. (NASDAQ: TWOU), Stride Inc. (NYSE: LRN), Chegg Inc. (NYSE: CHGG) and Pluralsight Inc. (NASDAQ: PS) that strive to improve learning environments with their technology and services.

Is the product manager role different for a physical product than for a software product? My answer is that most of the role is the same, but there are some real nuances that matter. In this episode, I discuss a couple of differences that product managers who own physical products encounter and ways they can be successful.

As the world of software products becomes easier to access for anyone, regardless of education or income, we're beginning to see new apps, websites, and SaaS products flood our computer and phone screens. This can make it hard to choose the right tool and maybe even make you wonder why you should bother building a software product yourself. But the dirty little secret is that most of the products out there don't take advantage of one of the secret super powers of successful software products: letting your customer tell you what to build and how to build it.

We talk to Bharat Goenka, Founder of Tally Solutions, maker of ERP and Accounting Software for SMBs since 1986. We cover the journey of building Tally, go deeper into their unique point of views on Customer Empathy, Distribution, Piracy and some philosophy across the entire episode :)We also go through the ups and downs that the business has gone through in the last 30 years and how it weathered the different storms to build a business that's thriving today. Tally's WebsiteTally's TwitterThe Indian Dream WhatsApp GroupWe have a long and a fantastic episode lined up today. One that details the journey of a company that was founded more than 3 decades ago and is still going strong. If you run your own business or if you've studied accounting, chances are, you would've heard of Tally Solutions already. Tally is the OG when it comes to homegrown Software Products. For those who are not aware, Tally is an Enterprise Resource Planning & Account Software that's used by 2 million customers across more than 100 countries. They've a strong presence in India, Middle East and Certain parts of Africa. Supported by a distribution network of 28000 Partners, Tally has really cracked distribution like no other software company has been able to.Founded in 1986, by Late Shyam Sunder Goenka and his son Bharat Goenka, Tally has had a roller-coaster ride full of ups and downs. But, the strong culture and value system that's been put in place has helped the organization steer through multiple storms along the way. In the episode today, we discuss a wide range of topics from distribution, customer empathy, pricing and some philosophy too! This was one of the most interesting conversations for me because I'd seen my dad use Tally more than 2 decades! It's hard to think of many software products that stand the test of time like Tally has been able to do!

This will be our most “out-of-the-box” episode yet, where we explore a Software Engineering analogy to understanding roots of the Abrahamic Religions - Judaism, Christianity and Islam. In this episode, we're going to use a somewhat unorthodox analogy (and a lot of imagination) - how Software Products are released by the Authoring companies - to make sense of why it's logical for the Creator to send different Messengers to different audiences across time and space, all bringing the same Message that their father Abraham brought. We also explore the wisdom on why it doesn't logistically make sense to simply send only one Messenger for all time & space and stop sending further Messengers, and the benefits of incremental updates to address deviations from the core message - that is, until the Message has been perfected."The Miracle of Islam" is an episode based series that will focus on a rational approach and logical understanding on why Islam is a message revealed from the Creator of the Universe. We look outside the box at historic incidents, various well-documented evidences, and present a point of view rooted in rational logic and unbiased common sense. In addition, we explore why the Islamic message is logically sound and applies to our day-to-day lives and leads to a sound, fulfilling existence, that only the Creator could have sent forth.For show notes, resources and relevant links check out our website at: https://genzmuslim.com/podcast-6/You can also find us on Twitter and Instagram: @GenZMuslim

Public Speaking for Techie's James Taylor interviews Poornima Vijayashanker and they talked about Public Speaking for Techie's In today's episode Poornima Vijayashanker talks about Public Speaking for Techie's. Poornima Vijayashanker is an entrepreneur, engineer, author, and speaker who has made her mark in the tech world. A graduate of Duke University, Poornima was the founding engineer at Mint where she helped build, launch, and scale the product until it was acquired by Intuit. Following the acquisition, Poornima went on to launch Femgineer, an education company for tech professionals and entrepreneurs who want to learn how to build software products and companies. She regularly speaks at industry events around the world and has authored the book, How to Transform Your Ideas into Software Products, as well as co-authoring Present! A Techie's Guide to Public Speaking with Karen Catlin. Having served as the Entrepreneur in Residence at 500 Startups, Poornima has also lectured at her alma mater's Pratt School of Engineering. What we cover: Why speaking is a multivitamin Public speaking for techie's and the curse of knowledge Lack of diversity in keynotes and panels Resources: Poornima Vijayashanker Website Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at https://speakersu.com/public-speaking-for-techies-sl074/  James Taylor Hi, it's James Taylor, founder of SpeakersU. Today's episode was first aired as part of International Speakers Summit the world's largest online event for professional speakers. And if you'd like to access the full video version, as well as in depth sessions with over 150 top speakers, then I've got a very special offer for you. Just go to InternationalSpeakersSummit.com, where you'll be able to register for a free pass for the summit. Yep, that's right 150 of the world's top speakers sharing their insights, strategies and tactics on how to launch grow and build a successful speaking business. So just go to InternationalSpeakersSummit.com but not before you listen to today's episode. Hi there. It's James Taylor. I'm delighted today to be joined by Poornima Vijayashanker. She is an entrepreneur, engineer, author and speaker who has made her mark on the tech world, a graduate of Duke University. Poornima was the founding engineer at mint where she helped build, launch and scale the product until it was acquired by Intuit following acquisition Poornima went on to launch with femme Junya, which is an education company for tech professionals and entrepreneurs who want to learn how to build software products and companies. Now, she regularly speaks at industry events around the world and she has authored the book how to transform your ideas into software products, as well as co authoring present a techies guide to public speaking with Karen Karen Caitlin, having served as an entrepreneur in residence at 500 startups. Poornima has also lectured at our alma mater, which is Pratt School of Engineering. It's my great pleasure to have her join us today. So welcome Poornima Poornima Vijayashanker thanks for having me today. James Taylor So share with everyone what's going on in your world just now. Poornima Vijayashanker Well, we have started our six week online competent communicator course. And we're in the middle of it. It's great to see so many first time people who have been speaking for a while, learn a new approach and apply that and I know this is where a lot of people realize, wow, this course is tough or this is getting hard. So it's great to see that there's still Sticking with the program that they're getting through it, that they're at least diving in to try our new approach. And that is my sort of day for today is focused on giving them feedback on that new approach. James Taylor I mentioned. You know, obviously, you had this basic set, you've been very successful career in tech. When did the speaking part of you get started? When did you find you develop this love of speaking and speaking to, especially at conferences that you speak today? Poornima Vijayashanker Yeah, well, actually, I have been speaking for a very long time I in my youth was a very shy kid, and I figured around middle school that life was going to be hard if I didn't do something to change that. So I joined my middle school in high school Speech and Debate Team, and I was really glad that I did you know, it helped me Ace my college interview, and then go on to ace my first job interview, and then do more complicated things here in Silicon Valley, like, evangelize the companies into the startups that I started, help recruit and pitch investors. For me. public speaking is definitely a multivitamin and it's Something that Karen Catlin, my co author and I really evangelize it's, you know, it's a thing that people don't recognize. And it's definitely hard to get started in, especially if you have a fear of it, you're not sure if you're an expert, not sure where to speak. But once you get going, you start to see a number of benefits, as well as the people on the receiving end who hear your message. And so I have been applying public speaking any way I can. And I found that I benefit from it in terms of a business and building a personal brand. But the people who are listening also get a chance to connect with me, James Taylor and who are those? Do you have a kind of any early mentors and you're speaking over the particular speakers that you look towards? These are all I like, I like what they do in terms of how they present or how they think, Poornima Vijayashanker you know, I didn't because I didn't know any better. So when I started to speak, I, this was back in 2008. There weren't a lot of resources out there for technical Speaking there were four general public speaking. And I had learned them again in high school. And in college, I had a great debate coach who helped me not only with debate but do things like extemporaneous speaking, and improv improvisation. So I had a great coach in that capacity. But when I transitioned into industry, I noticed that one there weren't a lot of technical folks speaking in general, or the styles is not quite developed. And two, there weren't a lot of women or other folks that I could look up to. So I just honestly started to develop my own style. And then periodically I would come across great resources. You know, Scott birkins, got a good book. There is Reynolds who's got that great book on, on doing slide design. And so I started to pick up elements here and there, but quite frankly, it wasn't until I was pretty deep in that I realized, Oh, I have kind of cultivated my own framework from best and worst things that I've experienced. So I didn't really have somebody that I looked up to initially or had as a mentor. It was a lot of it was just audience feedback, and getting a sense of what was working and what wasn't. James Taylor I mean, you think of, I think of some of the best keynotes I've ever seen. And some of them are actually product keynotes. So I think, you know, the classic Steve Jobs at the Moscone Center near where you you're speaking from today, you know, he's a classic, you know, there's that that but often feels like in, in the kind of tech world in that kind of Silicon Valley world, that a lot of the speakers are in the either the marketing the sales or the biz, biz dev world, they're kind of getting more natural speakers. Are you starting to see that change now, within the more engineering community, you know, the people are actually building the stuff and creating these incredible products actually, you know, coming bit more To the fool there. Poornima Vijayashanker Yeah, it's in the last couple years, just as there's been an explosion in terms of conferences worldwide for marketing and for sales and for product. There has definitely been a interest to do more technical conferences. technical courses have been going on forever, I think. And in my early career, like around 2004 2005, I would go to some of these. But there were pretty big gating factors, you know, you had to really take the time to submit a proposal, there were a couple major conferences happening at Moscone Center around the world. And now you're seeing there's a lot of unconferences. There are smaller regional conferences. There are conferences that have started to add a technical component. And so it's been great that there's more and more interest, but as a result, we need more speakers. And you start to see more technical folks saying, oh, maybe it's time that I branch out, and I do More public speaking to recruit to do product demos, or just to showcase the technical work that I have done in my team has done or my company's done. So you're starting to see more and more of that. But I would say, Yeah, for the last 10 years, it's definitely been on the rise. And I anticipate more technical conferences coming out, just like there are other conferences in verticals. James Taylor So this is the whole Silicon Valley tech sector has also come into the spotlight a lot recently, in terms of lack of diversity as conferences I saw, I saw one the other day and I think it was like 40 speakers at this event and there was not a single woman, you get this. So that's the first kind of like, okay, so I'm getting because you're coming from an engineering what and there's obviously there's that there's a strong sense in the engineering side and take that there needs to be a big rebound in terms of creating greater diversity, more inclusion there as well. What's happening when it comes to the more technical conferences and those kind of events are they Really now having to basically take a look at what they're doing and completely kind of rethink in terms of how they're appealing to speakers how they're bringing in speakers how they're potentially betting speakers. Poornima Vijayashanker Yeah, well, I will say this, there's really no excuse because Grace Hopper celebration, which is the largest technical conference for women, has over 10,000 attendees and grows every year by probably 20 or more percent. And they don't have a problem getting women to do technical talks at every level, whether it's entry all the way up to senior level executive positions and sea level suites, right. So if they can, if they can manage to scrape at you know, that many attendees as well as speakers and turn people away, then I think that there is a big market for getting speakers into some of these other events. So I push back a little bit in terms of how aware people are how much of a priority it is for them. For my personal experience, what I have noticed is there is definitely an interest. You know, women certainly want to get out and speak. They're certainly full of doing it. They have to they're either far enough along in their career or there is even early folks who are like, there's I have something to share, right. And what I've noticed the last couple years, is there are conferences that are adopting a code of conduct in terms of diversity of speakers, diversity across not only genders, but you know, people of color, etc. And so the conferences who are more, I would say aware and with it are adopting these policies, not only to recruit speakers, but also how they conduct the conference itself. And I think it's getting getting with the times and recognizing this because the ones that do end up attracting more attendees, attracting the type of attendees that they want And it ends up being a more vibrant conference that lasts for many, many years. So this is something I think that people have to start to invest in if they are going to consider doing this conference again, having it be successful and having it be profitable because at the end of the day of conference as a business, right, James Taylor the other thing I often think about is a speaker's when we speak at a conference, we keynote a conference, We're often asked by that, that meeting planner, that event conference organizer to recommend a speaker for the next year. And I, I was thinking about it a lot, you know, you and I were in a mastermind group has actually predominantly female as well in that particular group. And, and I was thinking about as well as okay, because this question comes in so often from event planners, like who would you recommend? And I, I used to, I used to be okay, well, I'd recommend this guy because he was very similar to me be spoken with a different subject from me. And so it was, it was I was going into a default position and without without giving any thought, and it was just like it was thoughtless. Okay, this person, I know him, I like him, I think he would do a good job for the client. And it's what it's made me do as a speaker. And in terms of, you know, my continual development is having to rethink, okay, I need to have a much broader sense of who's out there, who's, who's doing like, Great stuff. And so this is a training for me. I don't know if you'll find finding this in terms of, because it's so much business is referral based, you know, for other speakers. Poornima Vijayashanker Definitely. And I mean, you have a sense of who the best speakers are. So, one of the excuses I hear from a lot of folks says, Oh, well, everyone was just too busy. Like, literally all the women who know how to speak. We're just too busy. James Taylor That day, they were Poornima Vijayashanker like, oh, what was it International Women's Day, like, what what was the reason right? And I think what it means is that a they don't think about it early on enough because they're waiting until the last minute, right? It's not Maybe a month or maybe two months out, or sometimes even two weeks, I've heard so many requests from people, sometimes even two days before saying, Oh, can you get me some money, nobody's gonna drop work or even get the time off to come and speak at your event with that much lead time, right? You've got to start thinking earlier, three months, six months, if you want to get on people's calendars, if you want to be taken seriously and be known as a professional, you know, organizations, so start to do it earlier on and make that a priority. And then of course, if you have situations where people say, Oh, I can't do this, or you know, I just happen to have a conflict, then having them suggest somebody else, but but the other place is to have your own watering holes. So for example, earlier this year, my sponsor actually tasked me with putting on a panel. And, you know, the sponsor said, Well, here's a panel for you, please moderate it. And I took one look at that panel, and it was me and I think there was one other woman and the For guys, and I was like, I can't do this panel, you know, and I pushed back. And of course, my sponsor and I have been working together for four years. So I had that ability to speak up and he is a great ally, had he not, I probably would have just said, like, sorry, I'm too busy can't make it right. Or you probably wouldn't be my sponsor. So I took the time and I said, Look, this panel is just not attractive for these reasons. And if you want me to moderate this, here's what I want to see. I need you to cut out at least two spots, and I want to replace them. And I'm happy to bring you people but what I don't want to see is four guys and one woman and then me as the moderator, that's not a very balanced panel. So he kind of tasked cast me with Okay, fine, go find the people make sure that they can speak here's kind of the background. And I already had a couple watering holes. You know, I am part of a couple slack communities. Obviously I have my own network. I have students that I train, so I have a lot of places that I can pull from. I still found it a little challenging. I won't say that people just trickled into me But within a couple days, I was able to get people to say I'm interested. And then from there, I went through their profiles to see that they had spoken. They had either a YouTube video or they had spoken somewhere before that could vouch for them. And I ended up actually, surprisingly, getting to women. And then what ended up happening was one of the guys who was on the panel, I couldn't make it. And so he gave up his spot to a female colleague, and the panel ended up being five women or was like four women and one guy, which is kind of coincidence. We didn't really planned it to be that way. But I gotta say, what ended up happening was, there was a awesome audience turnout, we were pretty much sold out. The people that came out said, Oh, somebody really put a lot of thought into this panel. And a lot of women came out saying, Oh, I looked at the roster. I saw that it was a great representation of women who are doing pretty advanced stuff. I mean, We had somebody who was doing augmented and virtual reality, we had someone who was a product manager for the last 1015 years. So these were not like, oh, let's just find somebody who's a recent grad or flexibly up the street, these were experienced individuals, right? Taking the time to think through who needs to be there, why and how that's going to reflect the audience and how they perceive this panel was important. So you've got to have somebody that's going to push back a little, as well as pluck the folks and say, these are the people that need to be on this. This is how it's going to operate. And that, of course, takes time, I understand. But if you don't put in that effort, then you know, people are gonna be like, Oh, this is just like any OLED panel. You know, why bother? And you're not going to get the response that you want to see. James Taylor Yeah, I mean, I think I was I heard from a speaker in Singapore the other day, saying, Yes, it is. I'm actually getting home our speaker together, we're going to refuse to be on all matters. panels we get things like this normal panels to be basically declined now, and we say okay, we think and we get it sometimes it's it's just, they haven't thought they're just not. It's just like it's like as you say it's last minute, I'll just, you know, they're not really thinking in any kind of way in terms of what potentially is going to be in the best interest of the audience in terms of having diversity of ideas and those people diversity of ideas as well. I'm wondering, so my wife is a an engineer. She's a mechanical engineer by trade. So I often test out my keynotes and her because her brain is very different to mine. She thinks much more analytically, you know, she's into the detail and stuff like that as well. So I'm very lucky I've kind of got that person that I've got that techie person to test out things on. For someone that doesn't have that. How should they be if they're working out their keynote and then knowing they know they're going to be speaking to more technical audience does have to be engineers, maybe scientists are more technical audience anyway. How should they be thinking about preparing If they're not necessarily a technical person themselves, Poornima Vijayashanker so I read a really interesting book recently by Angie Panzer, and it's all about writing for the workplace. And I thought that the takeaways apply to speaking as well. And the one thing that she mentioned in her book was how a lot of times when we write, if the writing is very dense, if it's convoluted, then the reader looks at the writer and says, Oh, this person, just, you know, isn't a very good writer, and isn't a very polished person or professional person, because of the cognitive load they put on the reader. Now, if the writer instead uses simple language, despite what level the reader may be at, right, the reader immediately gets it they kind of flow through the book, and they're thinking wow, I totally understand all these concepts. I was able to finish the book you know, cover to cover and they feel empowered, right. Same same rules apply to being a Speaker, it doesn't matter whether you are going in front of a technical audience or a lay person audience, you have to take the time to say, I'm presenting this information, there may be jargon, there may be concepts that are or things that, you know, I discovered that other people may not know, right, the curse of knowledge. So how can I best convey it in a way that's easily digestible? Not patronizing, you know, so that's the tone depends, and depends on how you how you phrase it and how you deliver it in your tone. But if you can incorporate that, then audiences are going to feel like wow, this was a very polished speaker, a professional speaker, a knowledgeable speaker, because you've done all the work for them. So regardless of who your audience is, whether it's technical or non technical, I always encourage people to do that. And it does work. That's the thing like once you start to do it, you're like, wow, I felt like I had stripped a lot of the content out I made the message simpler. I had a smaller table. takeaways are fewer takeaways. And people were thankful, you know, nobody said it was too watered down. And nobody said it was too dense. It was just right. And that takes a level of practice. But I would encourage your people in your audience to think about that, how can I take my message, regardless of the audience, and make sure that it's simple, because the people on the receiving end are going to are going to judge the quality of the speaker based on how simple you make it. James Taylor It's really that that line, which someone said, Kevin, which famous author said, it's Sorry, I'm having to write you a long letter, I didn't have time to write your shorter letter, because the writing the shorter takes so much more work. And you have to really think, you know, much, much more intensely about how do I want to distill this down. I'm also wondering, now you're saying this, I'm reflecting on some of the some of the speakers I really like and they often speak as three different levels so that there's so even if I'm not attending, I go and listen to them speak. I understand cuz they're speaking of the usual most consistent and things like that. So, you know, they'll relate it to maybe foods or things I get as a non technical person. But then there's another level up, which is maybe the more executive level and that executive executive level to certain using certain concepts there. And then there's another level again, when they using whether it's in terms of certain jargon, or they're giving clues. They're giving a sense at this point. I know what I'm talking about here. But I'm also having to create a create a talk and I think that's, that's must be a fine balance to be able to, to get a get a message across in that way. Poornima Vijayashanker Sure. Well think about this way, even your executive who has a million things going on in their head, they, they've got thousands of people pitching them, they've got emails coming in, they have their own decisions to make, right even if you were to take the time and put something into a simple analogy, or contexts that they're going to get in the first you know, 30 seconds or three minutes. You have just now saved them from having to do that load, right that that cognitive load. And so even for the folks who are like that, I find that it's very, very helpful to make the jargon of the company to demonstrate that you know what they're talking about, right? So if you say something like, Oh, yes, I understand that this company you guys use, okay, ours okrs mean, blah. Here's how I think you know, what I'm talking about relates to that. So you can you can kind of get your foot in the door and demonstrate credibility. But again, think about what that person on the receiving end goes through on a day to day and really take the time to say, How can I present this information? Because my sense is you're going to want to get something out of that relationship later on. You may want to go on to do consulting, you may want to get hired on again, as a keynote speaker, you may want a referral, right? And so when you've done that heavy lifting for them, Then all of a sudden, they're like, Oh, this person was fantastic, right? And it, it becomes this thing that people, like, I can't put my finger on it. But that's essentially what they're doing. And, and storytelling is one format to do that in analogies or another. But you've really got to think about that cognitive load on your audience member. James Taylor I'm thinking that's sometimes the benefit of being the closing keynote speaker, as opposed to opening is if you can get in a few days early to the event, and you can spend time and then you quickly get to hear the language of, of the delegates, what the toys but if it's an industry you don't know about, there's downsides, obviously, to be in a closing keynote, a lot of people thinking about leaving, where am I going to go? Like, I've got to catch my flight, but there's definitely some, some benefits there. So you're, I know you have this this, this course, which is really helping, the more more techies, you know, speak whether that's because they have to go and present product launches or whether they have to present to the teams or selling an idea, maybe to a client as well. What when when you start getting you know, working with those people When people say kind of going through that course, what is the what is the aha moment? Do you see from them where they suddenly go? Oh, okay. Oh, this this concept is just opened up his knees changed my paradigm on how to speak what was the thing that you tend to find there? Poornima Vijayashanker Well, I think the first is because so many of these folks don't tend to be presenters on a day to day basis, like a salesperson or a marketer would be their first resistance is Oh, I'm just not a natural speaker. Right? And, and getting them over that initial hump of you're going to be nervous. Everybody's nervous nerves are okay, here's how to manage that nervousness is the first hurdle. And so we do that through some pretty simple exercises that have nothing to do with anything technical, right? We just, we make it really, really easy. One of the first exercises I do is describe to me your favorite dessert, and that's something anybody can do. Right? And then they see Oh, that was it was kind of challenging to do, but I did it and it works. makes them realize that they can achieve something. The next phase is, I'm not an expert, right? Because even though people may be technical, they may think that they are not as big as the next person. Or maybe they're not far enough along in their career, or they don't have something novel and earth shattering to share. So the second thing that we help them do is really extract their expertise by looking at what they've already done, and realizing that there are people out there who may be less experienced or less knowledgeable than them. And those are the folks that want to learn. And so that's kind of the second breakthrough moment they have. And then the third is explaining to them just like building a product, no writing software or hardware or whatever they're working on has a process, there is a process to creating a talk. Once they get over that, then they're like, Oh, well, now I know like how to put this together, but up until then, they feel like it's a mystery and that you have to be really good. charismatic and you have to be leading like, a billion dollar company like jobs in order to do it. So. So once we get to walk them through these three phases, they immediately have a sense of I can do this going forward. And yes, I'm still going to be nervous. Yes, there's going to be moments where I'm going to need to break down abstract concepts, I'm going to need to practice my talk, right? But those I would say, are like the three pillars that we build on, so that by the end, everybody in our course, is doing at least a five minute lightning talk. And it's, it's pretty transformative, you know, recording them throughout. And then at the end, sometimes they say, Oh, you know, I was really nervous. I don't know how I did. So we make them go back and watch it. And the next day, they're like, Oh, my gosh, I didn't recognize myself. It's like what the majority of students say. So it's fantastic to be part of that process. And to see how awakened they become and to see that they can, they can do it and they just, they just needed somebody to kind of guide them along and to help hold them accountable through each of those steps. James Taylor Now you're in the land of tech. So I want to make a couple of quick fire questions here. What is that app that you're using just now the or the online tool? Do you find really useful for yourself? Especially for the speaking part of you it could be in terms of how you prepare or it could be in terms of how you get your speaking gigs or deliver on your on your speaking What? Are there any tools you really enjoy using? Poornima Vijayashanker Yeah, unfortunately, I don't have a lot of tools that I use to get engagements I find that most of my engagements I have to just do sort of the general sales process of cold calling or cold outreach to people through email following up. I will say that what has helped a lot this year in particular, is my YouTube channel. So having and that I've been building for the last four years. So it's kind of funny that it was only recently that I'm starting to get more and more interest. And the thing about my youtube channel is I have a variety in In terms of the content that I produce, I have some short videos that are about a minute to five minutes long. I have longer videos that are interviews that I do for my monthly or weekly web. And then I have ones that are probably 15 or so minutes. I also take any previous talks that I've done, and I put them up there so that people can see. And that ends up being one a really great source of interest and to credibility, because at the end of the day, if somebody is paying me to come and speak at their conference, they want to know, okay, can this person actually deliver? Yeah, and having that video, no matter how long or short it is, can get your foot in the door and also help close the deal, versus a lot of people I know, don't have a video, and it doesn't have to be something highly produced. You know, one of the earliest videos I did was just me standing in front of a camera speaking to people talking to them about what Fungineer was. I was about three minutes. Long as if you can create a simple explainer video, you can use that in so many places, certainly on YouTube, but in your email signature, you know, as people request a sample, and I feel like that is really, really critical having that piece of video, and if you can emulate a audience setting, because I have a couple where I'm speaking to people, getting those audience reactions can be valuable, because a lot of a lot of organizers want to see how the audience reacts to what you're saying. So I also have my like TEDx talk in there. And that's very helpful. James Taylor No, that's gramming I think YouTube is such a powerful place. Because, you know, when I talk to meeting planners, it's like the number one if they're looking for, let's say, a speaker on innovation, that that they go to YouTube first is that it's the place to go. And then the other interesting when they'll if they're looking at speakers, because of the way that the the, the recommendation engine works on YouTube. If you've got your tagging, right, and your titles and a bunch of other things right, then you can actually get seen by the people who have Wherever you whoever you know that there will be a guru in your topic, you could get seen, you know, after that video, you know the recommended videos as well. So I think that's great. I think that's it. That's a great suggestion. What about books you mentioned Scott Burke and his book was a great book on on speaking, it was another book. It doesn't have to be on speaking, but maybe it could be on. It could be on, you know, the world of tech. It could be some of it some of the topics that you talk on. Poornima Vijayashanker Yeah, well, actually, right now I'm diving into a Patsy rodenburg book on presence, the second circle book, and I did that because I understand how to be present with my audience. I've been doing this for so long, but I need to be able to convey that it to my students, and I need to have a resource to do that. So I've actually found her book really helpful, because she very clearly explains why some people kind of get stuck in their own head or their maybe two outward, you know, it's sort of the overly salesy person or the old Really bubbly person? And how do you kind of rein that in and present with your audience? And again, that's where you develop the connection with your audience. And so for me, I'm, I'm currently reading that, and I think it's I think it's a great read. So I would recommend it for people who have maybe started speaking, but they feel stilted, or maybe they don't feel as connected with audiences, or if they're just looking to say, hey, how can I move better in my own body? How can I be a little bit more dynamic of a speaker? I think it's a great read for them to get started on. James Taylor Great. We'll put a link here as well. What about if you were to let's make you wake up tomorrow morning. You have to start from scratch. No one knows who you are. You've never been booked to speak before. You have your LinkedIn profile is being wiped clean. So what would you do? How would you restart especially the speaking part of your business in your career? Poornima Vijayashanker I honestly say I would go back to basics and basics for me. We're doing some in house training with my team. So when I was at mint, one of the things I did early on was train all the employees because I was literally the first engineer there, right? So I had to sit down with them and explain, here's the architecture, here's how you get started. So and that's a very kind audience. It's your peers, you can't really mess up and they're not going to grade you if you're doing a lot of thumbs up verbal tics, etc. So I started there. And then from that point, I thought, okay, I wonder if I can go out and take this information and spread it to other people. So I actually approached unconferences first, because the thing about unconferences is there's no I mean, they have standards, but there's no high barrier. You don't have to sit down and spend hours and hours crafting your proposal talking to a bunch of organizers. You literally come up with a topic, you throw something up there and then now people have started voting on what they would like to see but still It's pretty simple, and it's very casual. So you can then get an audience of about 510 or 15 people to come to your talk, and start, start there, maybe get a few testimonials from the folks who attended so that they have a sense so that you have them to then go out and get more speaking engagements. But but that's how I would start, I think I would just go back to what I had originally done, because for me, I think that that's a very organic way to do it. And it's also a way where you're improving as you go along. Right? You're kind of starting in a place where you feel safe. Because a lot of people, you know, they're like, Oh, I want to speak at a conference and then all of a sudden they get really nervous, right? So start where you feel safe. go from there, there's no there's nothing wrong and doing baby steps. And then once you get to a level where you're like, Oh, I could give the same talk again and again, I could do it at conferences, etc. Then start reaching out to people But I would, I would kind of follow a bad approach. The key thing though, is setting a milestone setting a goal and saying, I'm going to do at least one talk quarter talk of sense for your schedule. I think consistency is really the key. And like anything else, it's that consistent practice getting out there and doing the speaking. And you'll find that as you start to do it, it has a snowball effect, more people want to reach out to you more people are aware of you. And you then get to be in a position where you decide, you know, what are the things that I want to invest my time in? Where do I want to speak? Who do I want to reach out to James Taylor pretty we could speak about loads of other things related to this topic, especially in terms of being an evangelist and influence so within your industry and within your, with your company, because there's so many different ways to go, where would be the best place if people want to kind of learn more? Where should they be going now, if you want to learn more about you and the work that you're doing, and maybe we can take those next steps, Poornima Vijayashanker feel free to reach out to me on Twitter. I'm @Poornima James Taylor Well, I love that we're going to have that link here. And I'm actually going to be reading that book as well because I want to pick up all these, especially when you're talking about process as well. And I love I love when we can start breaking things down into process. So pretty much thank you so much. It's been a I love just when we have we have our conversations as well. And I think you're doing amazing, amazing things. I look forward to actually catching you on stage at some point really soon as well. And I wish you all the best is engineering creases. Thank you. Poornima Vijayashanker Thanks for having me. James Taylor Today's episode was sponsored by speakers you the online community for speakers and if you're serious about your speaking career then you can join us because you membership program. I'll speak as you members receive private one on one coaching with me hundreds of hours of training content access to a global community to help them launch and build a profitable business around their speaking message and expertise. So just head over to SpeakersU.com to learn more. #speakersU #speakerslife

Anthony Blatner is the advertising director of ModernMedia, a LinkedIn advertising agency that scales your B2B products & services. After working with 100s of Software Products, SaaS Platforms, and Professional Services, and managing millions of Adspend Anthony's team has developed a lead generation framework that is signing up dozens of *qualified* B2B leads each month, for each client. This is not about posting on social, not about spamming connection requests, not email, and not Facebook ads...It's using the world's largest business directory to buy ads so you can target bigger customers, generate sales leads, and automate your pipeline. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study --- Send in a voice message: https://anchor.fm/morgan-williams0/message

Featured Interview of Marlyne with Nina Dafe Key takeaways from this interview include: Why growing an engaged team is important to scaling your business How to develop a culture that humans love How to give your clients the best user experience possible How to determine your leadership edge The 3 key customers in your business How you can infuse faith into your success How to avoid stagnation in life and business How to set realistic business goals that you hit out of the park And more! Newsletter: https://mailchi.mp/d4e987a72aa8/atscale Facebook: https://www.facebook.com/modernmogulhq Instagram: https://www.instagram.com/modernmogulhq/

The AI Eye: Qualcomm ( $QCOM) Unveils Snapdragon 8cx Compute Platform, HCL Technologies to Acquire $1.8 Billion of Software Products from IBM ( $IBM)

The AI Eye: Qualcomm ( $QCOM) Unveils Snapdragon 8cx Compute Platform, HCL Technologies to Acquire $1.8 Billion of Software Products from IBM ( $IBM)

Creating Software Products – Jay Gibb – Ep57 Jay Gibb is a software engineer, but he is also an entrepreneur. He has started 2 companies, Arizona Bay and Cloudsponge (links are at the end). Arizona Bay is a consulting firm that builds custom software. Cloudsponge is a digital asset (a product) that makes it easy for people to recommend your website to a friend. The easiest way to explain it is, imagine you just booked a place on Airbnb and want to recommend it to friend (or all your friends). Most websites have a place where you can type in each and every name, but good luck remembering all your friend's email addresses. Cloudsponge solves this by integrating with your address book and you can simply click next to each name you want to send the Airbnb listing to. Jay and I discuss how each business operates and how he came up with the idea for Cloudsponge. His advice: the best products come from solving your problems first and finding out many other people have the same problem. We also touch on machine learning, which I didn't know a lot about previously. Cool stuff! You can contact Jay at: Arizonabay.com Cloudsponge.com Jay Gibb LinkedIn

Steven Bristol co-founded, built, marketed, supported and sold a multi-million dollar SaaS software product called LessAccounting. LessAccounting is an easy-to-use small business-accounting software that allows clients to easily track online invoices and carry out their bookkeeping tasks conveniently.   He is also the co-founder of LessEverything, a company that builds software for different clients, creates integrations between products, and improves companies' conversion rates. His program adventure started as a 9 year old writing BASIC. In the past 28 years he has written many languages, become a Ruby on Rails core contributor, and a 2007 Google Summer of Code Mentor.  He is a former motorcycle racer and has gone over 150 miles per hour with his knee on the ground. He is also a proud father of three.  Core Revenue streams  Steven jointly runs LessEverything, Inc. with his co-founder Allan Branch. They have two revenue streams with the first being offering consulting services to people who want to build successful businesses. He has been applying his talents and 10-year business experience in helping different SaaS products get to market and do better in the market.  Their second revenue stream is a business division called LessFilms.com which makes marketing videos for diverse clients.  Starting out in business  Never wanted to be an entrepreneur because from observing his entrepreneur parents, he felt it was too much work. He never really held a job for long and eventually felt formal employment was not for him. After he left his last job, he partnered up with Allan Branch to start working on LessAccounting. They also started the umbrella company LessEverything, Inc.  The viability of LessAccounting  He thinks they succeeded with the LessAccounting idea out of sheer arrogance and non-belief in failure. Their bar of success was also very low so they just needed the idea to generate enough money for them to sustain their company's operations and meet their personal financial obligations.   The tech world was not very saturated with similar products back then and therefore it was easier for them to market LessAccounting and secure enough users to generate considerable revenue.  Main competitor issues  QuickBooks, their biggest competitor, saw them as a threat, and being an established company, they had an upper hand in terms of marketing. With their limited marketing budget, Steven and Allan became the first Twitter trolls. They discovered that majority of the Twitter reviews related to QuickBooks were negative so they created a website called weallhatequickbooks.com to leverage on the negative reviews.  Steven believes that QuickBooks used to replicate some of the features on LessAccounting into their product.  Getting the first paying clients  Steven and Allan had a lot of friends on Twitter who were either in the tech world, offering consulting services or starting their own business. They leveraged on that by tweeting out that they had launched LessAccounting and people immediately signed up for the free trial. At that point, Steven had not even developed the billing code but built it within a month so that they could start charging people to use the software. At first, they had about 4 paying customers and that number grew steadily from month to month.  Growth strategy in the beginning  Never really had a growth strategy but concentrated more on building LessAccounting. Steven and Allan did consulting work in order to generate enough income to finance the development of LessAccounting.  They used a lot of word of mouth by attending conferences to make friends who would recommend them to clients. Steven used to speak at Ruby on Rails/tech conferences globally. That approach proved to be fruitful in terms of marketing.  Dealing with the accounting aspect of LessAccounting  The philosophy behind LessAccounting for Steven was to make software that didn't require users to have a...

Interview with Clint Brown, Director of Software Products at ESRI

Eric joins us again this year as we prepare for the official new release of JAWS, ZoomText, and Fusion version 2022. We will do a review of the key features, hear all about the release schedule and what to expect, and as always, have plenty of time to ask questions. Be sure to give the Release notes a review ahead of time and consider installing the Public Beta so you can try some of the new features as they are discussed. Presenter Contact info: Eric Damery Vispero Vice President Software Product Management 17757 US Highway 19 N, Suite 560, Clearwater, FL 33764 Email: Edamery@vispero.com www.vispero.com

Eric joins us again this year as we prepare for the official new release of JAWS, ZoomText, and Fusion version 2022. We will do a review of the key features, hear all about the release schedule and what to expect, and as always, have plenty of time to ask questions. Be sure to give the Release notes a review ahead of time and consider installing the Public Beta so you can try some of the new features as they are discussed. Presenter Contact info: Eric Damery Vispero Vice President Software Product Management 17757 US Highway 19 N, Suite 560, Clearwater, FL 33764 Email: Edamery@vispero.com www.vispero.com