Podcasts about themeforest

Cómo emprender en el mundo digital: Explorando las diversas opciones de productos digitales¿Cómo emprender en el mundo digital? es una pregunta que se hacen muchas personas que quieren ser independientes y tener su propia empresa. En este episodio te compartimos varias experiencias interesantes.En la era digital actual, las oportunidades para emprender y generar ingresos en línea son vastas y variadas. Uno de los sectores más prometedores es el de los productos digitales, que ofrecen la ventaja de ser intangibles, fáciles de distribuir y escalables. En este artículo, exploraremos las diferentes opciones de productos digitales que pueden ayudarte a emprender con éxito en el mundo digital.1.Cursos en líneaLos cursos en línea son uno de los productos digitales más populares y rentables. Puedes crear cursos sobre temas que dominas, como marketing digital, programación, diseño gráfico, cocina, yoga, y mucho más. Plataformas como Udemy, Teachable y Skillshare te permiten hospedar y vender tus cursos.2. Ebooks y libros electrónicosSi te gusta escribir, puedes crear ebooks y libros electrónicos sobre temas que te apasionan. Puedes venderlos en plataformas como Amazon Kindle Direct Publishing, Apple Books y Google Play Libros.3. Software y aplicaciones móvilesSi tienes habilidades de programación, puedes crear software y aplicaciones móviles que resuelvan problemas o satisfagan necesidades del mercado. Puedes venderlas en plataformas como App Store y Google Play.4. Plantillas y temas para sitios webSi tienes habilidades de diseño, puedes crear plantillas y temas para sitios web que sean atractivos y fáciles de usar. Puedes venderlos en plataformas como ThemeForest y Creative Market.5. Música y audio digitalSi tienes talento musical, puedes crear música y audio digital que se pueda vender en plataformas como iTunes, Spotify y Google Play Música.6. Imágenes y gráficos digitalesSi tienes habilidades de diseño gráfico, puedes crear imágenes y gráficos digitales que se puedan vender en plataformas como Shutterstock, iStock y Adobe Stock.7. Suscripciones y membresíasPuedes crear suscripciones y membresías que ofrezcan contenido exclusivo, descuentos y beneficios a los miembros. Plataformas como Memberful y Paid Member Subscriptions te permiten crear y gestionar suscripciones y membresías.Emprender, Mundo Digital, Aplicaciones, Móbiles, podcast, Podcast Corporativo, Comunicación Organizacional, Recursos Humanos, Desarrollo Profesional, Desarrollo Personal, Comunicación Efectiva, Santiago Ríos, Mil PalabrasRecuerda por favor escucharnos y suscribirte en la plataforma que más te guste:Apple Podcast Spotify Google Podcast SpreakerDeezerPara participar, escríbeme tus comentarios a santiagorios@milpalabras.com.coRecursos recomendados en este PodcastLinkedIN: https://www.linkedin.com/in/joseignacioandres/?originalSubdomain=esSitio Web: https://nailted.com/Suscríbete al Podcast de Mil Palabras enwww.milpalabras.comDescarga GRATIS el ebook “Cómo Crear un Podcast Corporativo”https://milpalabras.com.co/ Otros podcasts recomendados de nuestra redExperiencia Tech.Las voces de los líderes que hacen posible la evolución y la transformación digital. Casos de éxito, innovación, nuevos modelos de negocio y soluciones tecnológicas prácticas para crecer las empresas.https://open.spotify.com/show/77wLRAuRqZMuIiPcaBNHsJHistorias que NutrenConversaciones con profesionales que tienen algo para nutrir tu vida en lo personal, lo profesional, lo espiritual y lo físico.bit.ly/historiasquenutrenSomos CancionesEntrevistas e historias divertidas y personales con Gente que ama la música y sabe de música. (suenan canciones completas al lado de las historias).spoti.fi/3hWr020Logística que Trasciende Aquí encuentras las voces del sector logístico con las mejores prácticas e historias que han contribuido al crecimiento económico de industrias, negocios y naciones.https://bit.ly/logisticaquetrasciendeConviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/mil-palabras--4898895/support.

Cómo emprender en el mundo digital: Explorando las diversas opciones de productos digitales¿Cómo emprender en el mundo digital? es una pregunta que se hacen muchas personas que quieren ser independientes y tener su propia empresa. En este episodio te compartimos varias experiencias interesantes.En la era digital actual, las oportunidades para emprender y generar ingresos en línea son vastas y variadas. Uno de los sectores más prometedores es el de los productos digitales, que ofrecen la ventaja de ser intangibles, fáciles de distribuir y escalables. En este artículo, exploraremos las diferentes opciones de productos digitales que pueden ayudarte a emprender con éxito en el mundo digital.1.Cursos en líneaLos cursos en línea son uno de los productos digitales más populares y rentables. Puedes crear cursos sobre temas que dominas, como marketing digital, programación, diseño gráfico, cocina, yoga, y mucho más. Plataformas como Udemy, Teachable y Skillshare te permiten hospedar y vender tus cursos.2. Ebooks y libros electrónicosSi te gusta escribir, puedes crear ebooks y libros electrónicos sobre temas que te apasionan. Puedes venderlos en plataformas como Amazon Kindle Direct Publishing, Apple Books y Google Play Libros.3. Software y aplicaciones móvilesSi tienes habilidades de programación, puedes crear software y aplicaciones móviles que resuelvan problemas o satisfagan necesidades del mercado. Puedes venderlas en plataformas como App Store y Google Play.4. Plantillas y temas para sitios webSi tienes habilidades de diseño, puedes crear plantillas y temas para sitios web que sean atractivos y fáciles de usar. Puedes venderlos en plataformas como ThemeForest y Creative Market.5. Música y audio digitalSi tienes talento musical, puedes crear música y audio digital que se pueda vender en plataformas como iTunes, Spotify y Google Play Música.6. Imágenes y gráficos digitalesSi tienes habilidades de diseño gráfico, puedes crear imágenes y gráficos digitales que se puedan vender en plataformas como Shutterstock, iStock y Adobe Stock.7. Suscripciones y membresíasPuedes crear suscripciones y membresías que ofrezcan contenido exclusivo, descuentos y beneficios a los miembros. Plataformas como Memberful y Paid Member Subscriptions te permiten crear y gestionar suscripciones y membresías.Emprender, Mundo Digital, Aplicaciones, Móbiles, podcast, Podcast Corporativo, Comunicación Organizacional, Recursos Humanos, Desarrollo Profesional, Desarrollo Personal, Comunicación Efectiva, Santiago Ríos, Mil PalabrasRecuerda por favor escucharnos y suscribirte en la plataforma que más te guste:Apple Podcast Spotify Google Podcast SpreakerDeezerPara participar, escríbeme tus comentarios a santiagorios@milpalabras.com.coRecursos recomendados en este PodcastLinkedIN: https://www.linkedin.com/in/joseignacioandres/?originalSubdomain=esSitio Web: https://nailted.com/Suscríbete al Podcast de Mil Palabras enwww.milpalabras.comDescarga GRATIS el ebook “Cómo Crear un Podcast Corporativo”https://milpalabras.com.co/ Otros podcasts recomendados de nuestra redExperiencia Tech.Las voces de los líderes que hacen posible la evolución y la transformación digital. Casos de éxito, innovación, nuevos modelos de negocio y soluciones tecnológicas prácticas para crecer las empresas.https://open.spotify.com/show/77wLRAuRqZMuIiPcaBNHsJHistorias que NutrenConversaciones con profesionales que tienen algo para nutrir tu vida en lo personal, lo profesional, lo espiritual y lo físico.bit.ly/historiasquenutrenSomos CancionesEntrevistas e historias divertidas y personales con Gente que ama la música y sabe de música. (suenan canciones completas al lado de las historias).spoti.fi/3hWr020Logística que Trasciende Aquí encuentras las voces del sector logístico con las mejores prácticas e historias que han contribuido al crecimiento económico de industrias, negocios y naciones.https://bit.ly/logisticaquetrasciendeConviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/mil-palabras--4898895/support.

Barthélémy Chalvet est le cofondateur de Bruno, une agence de branding et de design connue pour avoir créé les sites internet de célèbres marques de la French Tech comme Qonto ou Shares.Pourtant, Barthélémy est un pur autodidacte en matière de design. Il a appris le webdesign tout seul alors qu'il était encore étudiant en école de commerce.À 21 ans, il commence à vendre ses premiers sites sur ThemeForest et gagne déjà sa vie. On l'invite alors sur l'application Dribble où il peut partager ses créations et se faire connaitre. Un jour, le fondateur de Xola le contacte et lui demande de venir travailler sur le design de l'application à San Francisco. Barthélémy conçoit toute l'interface de l'app et apprend beaucoup aux côtés de l'équipe, avec qui il collabore toujours. De retour en France, il devient designer freelance et fonde l'agence Me. Il est rapidement rejoint par sa femme, auparavant chez My Little Paris, puis par son frère, jeune développeur qui sort de l'école 42. Après plusieurs années à travailler en famille, Barthélémy embauche son premier salarié il y a 6 ans.À partir de ce moment, le nombre de collaborateurs progresse vite et il commence à gagner de gros appels d'offres. Déjà reconnue pour la qualité de ses design, l'agence se consacre de plus en plus au branding, au tone of voice et à l'identité de marque de ses clients. Devenue l'agence Bruno, en hommage à son grand-père, la société de Barthélémy ambitionne aujourd'hui d'être l'agence de branding numéro 1 en France.Cela lui permettrait de rivaliser avec de grandes agences anglo-saxonnes qui attirent aujourd'hui les multinationales françaises. En 2 ans, l'agence Bruno a déjà changé de dimension, passant de 7 collaborateurs à une vingtaine et en doublant son chiffre d'affaires. Et Barthélémy souhaite continuer sur cette lancée en atteignant 30 collaborateurs et 2 millions d'euros de CA en 2024.Dans cet entretien, il livre les bonnes pratiques d'UX, explique comment créer un design et convaincre un client

Tu peux soutenir sur le podcast sur KissKissBankBank ou en mettant 5⭐️ sur Apple Podcasts ou Spotify !Barthélémy est le CEO et co-fondateur de l'agence Bruno.Après son bac, Barthélémy fait une école de commerce. Mais l'école ne le passionne pas. Alors pendant les cours, il fait du graphisme et des sites internet qu'il revend sur GraphicRiver et ThemeForest. En parallèle, Barthélémy fait un cursus en alternance : il s'occupe de la communication interne d'un groupe pharmaceutique et s'occupe de toute la création graphique : flyers, emails, etc. En plus de cela, Barthélémy gère une agence d'évènementiel qui organise des soirées privées à Rouen. Mais ce qui lui plait le plus dans son agence est de faire les flyers et le design des évènements.Après ses études, Barthélémy garde son agence, mais la transforme en agence de com'. Dans un premier temps, il continue de vendre ses créations en ligne. Au même moment, Dribbble se lance. Barthélémy obtient une invitation et poste une création par jour sur la plateforme. Il se crée une notoriété et finit par être contacté par un entrepreneur de la Silicon Valley qui le recrute comme Product Designer freelance. A la suite de cette expérience, Barthélémy recrute sa femme comme chargée de comptes et fonde une véritable agence. Il est par la suite rejoint par son frère qui est développeur. L'agence garde cette envergure pendant 4 ans avant de grossir pour faire face à la demande des clients. L'agence se diversifie également en faisant également du branding. Enfin, elle change de nom pour devenir : Bruno, une référence au grand père de Barthélémy.Aujourd'hui l'agence compte 20 personnes. Une évolution qui s'est faite très progressivement au début et qui a fortement accéléré lorsque la femme de Barthélémy et d'autres employés quittent l'agence. Barthélémy nous explique comment il a staffé son équipe et comment il fait pour avoir suffisamment de travail pour ses équipes.Barthélémy nous explique aussi toute la stratégie d'expansion de l'agence : d'abord centrée sur les Etats-Unis avant de se focaliser sur le marché français, l'ouverture de locaux à Paris alors que l'agence a toujours été située à Rouen ou encore la minimisation du télétravail.La majorité des clients font appellent à l'agence pour faire un rebranding. Barthélémy nous explique le process par lequel il passe pour faire opérer ces rebrandings :3 semaines de cherche avec les clients pour comprendre l'essence de leur entreprise et les comprendre humainementTrouver un angle d'attaque pour proposer un unique conceptProposer les 5 éléments principaux de la marque : logo, copie, couleurs, police d'écriture et élément illustrantItérer autant que nécessaire jusqu'à ce que les clients soient satisfaitsDécliner le branding sur le site web et le produit des clientsEn parallèle de ça, l'agence Bruno a lancé Membership : un abonnement mensuel qui permet de demander n'importe qu'elle modification graphique dans les 48h de façon illimitée. Cet épisode est l'occasion d'aborder les raisons de sa mise en place, si c'est un pari gagnant ou encore les problématiques liées à cette offre.On discute également process interne : comment les designers travaillent-ils entre eux alors qu'ils travaillent pour des clients différents ? Comment créer de la cohésion d'équipe ? Ou encore comment avoir une ambiance de travail saine ?Les ressources de l'épisodeBrunoThe Futur PodcastSilicon CarneLandbookFactfulnessLes autres épisodes de Design Journeys#7 Marie Dehayes, Product Designer @ Alan#20 Julien Hillion, Lead Product Designer @ Qonto#62 Clémence Oney, Product Designer @ Pelo StudioPour contacter BarthélémyLinkedInEmail 

On May 2, 2024, Envato — the powerhouse behind CodeCanyon, ThemeForest, and Envato Elements — announced its acquisition by stock file giant Shutterstock for a staggering US$245 million. This unexpected...

Tu peux soutenir sur le podcast sur KissKissBankBank ou en mettant 5⭐️ sur Apple Podcasts ou Spotify ! Barthélémy est le CEO et co-fondateur de l'agence Bruno. Après son bac, Barthélémy fait une école de commerce. Mais l'école ne le passionne pas. Alors pendant les cours, il fait du graphisme et des sites internet qu'il revend sur GraphicRiver et ThemeForest. En parallèle, Barthélémy fait un cursus en alternance : il s'occupe de la communication interne d'un groupe pharmaceutique et s'occupe de toute la création graphique : flyers, emails, etc. En plus de cela, Barthélémy gère une agence d'évènementiel qui organise des soirées privées à Rouen. Mais ce qui lui plait le plus dans son agence est de faire les flyers et le design des évènements. Après ses études, Barthélémy garde son agence, mais la transforme en agence de com'. Dans un premier temps, il continue de vendre ses créations en ligne. Au même moment, Dribbble se lance. Barthélémy obtient une invitation et poste une création par jour sur la plateforme. Il se crée une notoriété et finit par être contacté par un entrepreneur de la Silicon Valley qui le recrute comme Product Designer freelance. A la suite de cette expérience, Barthélémy recrute sa femme comme chargée de comptes et fonde une véritable agence. Il est par la suite rejoint par son frère qui est développeur. L'agence garde cette envergure pendant 4 ans avant de grossir pour faire face à la demande des clients. L'agence se diversifie également en faisant également du branding. Enfin, elle change de nom pour devenir : Bruno, une référence au grand père de Barthélémy. Aujourd'hui l'agence compte 20 personnes. Une évolution qui s'est faite très progressivement au début et qui a fortement accéléré lorsque la femme de Barthélémy et d'autres employés quittent l'agence. Barthélémy nous explique comment il staffé son équipe et comment il fait pour avoir suffisamment de travail pour ses équipes. En effet, Dribbble était le principal canal d'acquisition de l'agence, mais lors de son rachat, il devient plus difficile d'être mis en relation avec des clients. L'agence s'est donc diversifiée pour avoir des clients : Dribbble, Behance, site internet, bouche à oreilles et commerciaux. Barthélémy nous explique aussi toute la stratégie d'expansion de l'agence : d'abord centrée sur les Etats-Unis avant de se focaliser sur le marché français, l'ouverture de locaux à Paris alors que l'agence a toujours été située à Rouen ou encore la minimisation du télétravail. La majorité des clients font appellent à l'agence pour faire un rebranding. Barthélémy nous explique le process par lequel il passe pour faire opérer ces rebrandings : 3 semaines de cherche avec les clients pour comprendre l'essence de leur entreprise et les comprendre humainement Trouver un angle d'attaque pour proposer un unique concept Proposer les 5 éléments principaux de la marque : logo, copie, couleurs, police d'écriture et élément illustrant Itérer autant que nécessaire jusqu'à ce que les clients soient satisfaits Décliner le branding sur le site web et le produit des clients En parallèle de ça, l'agence Bruno a lancé Membership : un abonnement mensuel qui permet de demander n'importe qu'elle modification graphique dans les 48h de façon illimitée. Cet épisode est l'occasion d'aborder les raisons de sa mise en place, si c'est un pari gagnant ou encore les problématiques liées à cette offre. On discute également process interne : comment les designers travaillent-ils entre eux alors qu'ils travaillent pour des clients différents ? Comment créer de la cohésion d'équipe ? Ou encore comment avoir une ambiance de travail saine ? Enfin, on aborde pêle-mêle : la semaine de 4 jours, l'arrivée de l'intelligence artificielle dans les milieux créatifs, l'importance de continuer à faire du design même lorsque l'on gère une équipe et les autres projets sur lesquels Barthélémy travaillent en parallèle de l'agence. Les ressources de l'épisode Bruno The Futur Podcast Silicon Carne Landbook Factfulness Les autres épisodes de Design Journeys #7 Marie Dehayes, Product Designer @ Alan #20 Julien Hillion, Lead Product Designer @ Qonto #62 Clémence Oney, Product Designer @ Pelo Studio Case Study #3 Construire la plus grosse équipe d'UX Writers en France avec Mélanie Alves Lima Pour contacter Barthélémy LinkedIn Email 

Monetizing Your Design Skills: Making money without clients. Do you dread interacting with clients? Have you ever considered monetizing your design skills to make money without working for clients? Since starting Resourceful Designer in 2015, I've received many emails from designers worldwide seeking advice. People have sought my opinion on everything from naming their design business to my thoughts on specific tools. The most popular questions I'm asked are about working with clients. It turns out, which should be no surprise, that many designers are introverted. And in some cases, these introverted designers have anxiety when dealing with clients. I can't tell you how many people say they want to start their own design business, but dealing with clients is holding them back. I've said it before, and I'll repeat it. Working for yourself as a home-based designer, or as some people call it, a freelance designer isn't for everyone. It takes a particular ability, personality and willpower to run your own business. And not everyone has what it takes. There's no shame if you don't fit that mould. You can have a long and prosperous career working for someone else. Besides, working for someone else is usually less stressful than working for yourself. But what happens when a designer reluctant to interact with clients starts their own business? Maybe they do it willingly, knowing their shortcomings. Or perhaps they're forced due to no fault of their own. Such as after a layoff? Either way, these designers need to make money now and working for themself is their only option. These designers have three choices. Temporarily push through their anxiety while searching for a job working for someone else. Face their fears and learn to interact with clients. Monetize their design skills and find a way to make money without working with clients. It's the third way I want to discuss today. Putting your design skills to work for yourself instead of for clients. Let me preface this by saying most of the things I will mention take time. Working on client projects is your best option if you need money soon. But let's say you do have time. Or, you want a way to supplement the income you get working with clients. Perhaps in the hopes of one day being able to forgo client work. What can you do? 11 Ways to monetize your design skills and earn money without working for clients. There are several ways you can monetize your graphic design skills and can make money without working for clients. Here are 11 I came up with that you could try: 1) Design premade layouts, templates and design assets. Suppose you like making logos, icons, and other graphics. Or you enjoy creating layouts for business cards, resumes, and social media posts but don't like dealing with clients. Why not create and sell them on marketplaces such as Creative Market or Etsy? There's a massive market out there for premade layouts and graphics. What's great about this is that once you create them, they can be sold multiple times, providing a passive income stream with little effort. Are you familiar with Cricut machines? They're becoming more and more popular. People use them for everything from creating custom birthday cards to printed t-shirts. Many Cricut owners rely on premade designs for their creations. I know one designer whose entire income is from selling Cricut designs on Etsy. 2) Selling merchandise via print-on-demand. As a designer, you can create graphics for merchandise such as t-shirts, mugs, phone cases, tote bags, etc. You then sell them through online print-on-demand platforms such as Redbubble, Zazzle, Society6 or TeeSpring. I have many designs across several P.O.D. platforms that earn me monthly money. 3) Create a course or write a book. Are you particularly good with specific software programs, or perhaps there's a particular design topic you know a lot about? Why not create and sell a course on platforms such as Udemy or Skillshare and teach others what you know? The same goes for design-related books. It's so easy these days to self-publish a book or ebook and sell it on platforms such as Amazon Kindle. Put your skills and knowledge to use in helping others. Once the product is created and marketed, it can continue to sell for years to come, providing passive income. 4) Sell stock photography, illustrations, graphics, videos and more. Have you considered selling stock Images? There's a massive demand for stock photography, illustrations, graphics, video and more. This is similar to the premade layouts and templates I mentioned earlier. Put your creative skills to use and come up with all sorts of designs and concepts you can sell online. If you're good at working with video, there are plenty of opportunities to earn income by creating YouTube intros and transitions where all someone has to do is add their logo to an existing file. Once your creations are licensed, you can earn money from them without additional effort. Shutterstock, iStock, Envato and many other stock platforms are always looking for new items to add to their catalogue. Why can't they be yours? 5) Create a typeface. The funny thing about typefaces is that no matter how many are out there, there's always room for one more. Tools and resources are available to help you develop typefaces of your own. Then it's just a matter of selling it on the many online font sources. 6) Sponsorships, Affiliates and Advertising. Share your knowledge through a blog, podcast or YouTube channel. Then monetize it through sponsorships,  affiliates and advertising. That's what I do with this podcast. I'm an affiliate for many of the products I mention and make a small commission any time someone purchases one using my link. And I recently had a sponsorship deal with StickerMule where they paid me to talk about their product. The more you put yourself out there, the more people trust you and your recommendations. 7) Create an authority website. Are you a web designer with a passion for something other than design? Maybe it's motorcycles, woodworking or field hockey? Why not use your web design skills by creating an authority site on that topic? Combined with affiliate links and advertising, you can earn a good income. Check out sites like nichepursuits.com or authorityhacker.com to learn how. 8) Create and sell mobile apps or games. If you know how to program, you could put your skills to work creating apps. Who knows, maybe you can create the next Angry Birds or Wordle and make a lot of money. 9) Develop a plugin or extension. Put your coding skills to use and develop a website plugin or software extension people will use. Look at Michael Bruny-Groth. He's a designer who got tired of gathering all the logo variations to give to clients. He saw a problem and came up with Logo Package Express as a solution. Arguably one of the best Adobe Illustrator Extensions to come out in years. It's now his primary source of income. 10) Website layouts and themes. There's a lucrative market for website layouts and themes. Whether they're stand-alone or for use with page builders such as Divi or Elementor. Marketplaces such as ThemeForest or TemplateMonster always look for new products to sell. Not everyone that needs a website can hire a designer. Many of them rely on pre-built layouts and themes. If you have the skills, why not give it a try? 11) Offer your services in online design marketplaces: Even though designers don't like talking about them, there's no arguing that people are making money on marketplaces such as Upwork, Fiverr or 99designs. You earn income from the design projects you complete. This one is a bit on the fence since you are doing client work. But the interaction is very minimal, which even the most anxious introvert should be able to handle. What are you waiting for? So there you have it. Eleven ways you can monetize your design skills without working with clients. It's worth noting that while these methods can provide a passive income, they often require a significant amount of time and effort to establish. Still, once you have established a reputation or built an audience, they can generate passive income for years. Do you have another way you're using your design skills while not working for clients? I would love to hear about it. Leave a comment for this episode at https://resourcefuldesigner.com/episode311

Topics This week's words of wisdom Fuck Livecast & Themeforest...maybe. This week in therapy The Wire anniversary Sharing my truth vs Moment of Clarity Toxic Parents:  Bonded by guilt I get crazy Tik Tok clip Nice Try Michael Che The art of letting the white man down Prequel to church ratchedness Happy Pride month #ChurchRatchedness

Bienvenidas y bienvenidos a holaseo, el podcast sobre SEO y marketing online en el que te traigo información y entrevistas con otros profesionales para que puedas mejorar en tus proyectos y avanzar como profesional. Para el día de hoy, les tengo preparado un rato que pasé bárbaro hablando con Gaston Riera, SEO del grupo Envato (Theme Forest para los amigos). Ha sido una entrevista brutal donde Gaston nos ha contado con todo detalle su trayectoria y todas sus experiencias en proyectos gigantes que captan tráfico por millones. No te la puedes perder. Patrocinador en holaseo Soy feliz sabiendo que la empresa que patrocina este contenido es ahrefs, una herramienta que utilizo TODOS los días para mi trabajo en proyectos SEO. Para los que no conozcáis qué es ahrefs, se trata de una herramienta SEO prácticamente todo en uno con la que podéis hacer maravillas. Lo cierto es que la llevo usando literalmente años y sin duda es la herramienta que más me ayuda a trabajar el SEO de mis clientes y proyectos propios. Hace unos años te hubiera dicho que es una herramienta especializada en análisis de backlinks... pero a día de hoy es tan versátil que cubre a la perfección todo tipo de tareas de análisis de palabras clave, estudio de competencia, seguimiento y reporting... en fin todo. Y ahora la entrevista ¿Gaston, qué le pasa a tu web? Pide una plantilla a tus compañeros de Theme Forest ¿no? Pregunta obligada, cómo llegas al SEO Primera etapa como Freelance y fundación de Seotronix Trabajo como Consultor en Mercadolibre Venta de Seotronix - José Luis Rivolta pregunta: sobre este tema, ¿Cómo valoras el crecimiento de Seotronix? Vuelo a el culo del mundo Australia para comenzar en Envato - Esteve Castells pregunta qué es lo que más te chocó al llegar a Australia. Tu formación es como Ingeniero Electrónico, qué ruta de formación tomaste para llegar a dedicarte posteriormente al SEO. En qué punto está el SEO en Argentina y de paso, en Australia. José Luis Rivolta nos preguntaba también sobre el mayor reto profesional al que te hayas enfrentado como SEO. Volvamos a Envato. - Cuáles son los retos más importantes que tenéis en esta empresa a nivel SEO - Esteve de nuevo preguntaba sobre la gestión estrategia de varios dominios y varias marcas. Cómo se trabaja un conglomerado así. - ¿El día más complicado dentro de Envato como suele ser? - Cuéntanos cosas que has aprendido dentro de esta experiencia, buenos tips Pregunta que siempre hago. ¿Tienes buenos hábitos trabajando o algún mal vicio que te quieras quitar? Y siguiendo con proyectos más personales, estás muy metido en Sarch Central Comunity. Hablamos hace poco con Lino también de esto. Qué supone para ti estar en esta comunidad dando soporte. ¡Te vamos a ver por España este verano si no me equivoco! ¿Estás preparado para el SOB?

This week we talk about cable management, Mario Kart courses, Elden Ring, personal websites, virtual pets, and celebrity culture. Support us on Patreon to keep the podcast going, view more detailed show notes, and to gain access to exclusive content at: http://www.patreon.com/theshowsamandjoe Favorite things: Themeforest.net Cable clips

WordPress news is hard. I mean, it's hard to turn it into a real business. I get away with covering WordPress here on the Matt Report because our guests share lessons on how they built their business or spend time telling us how they navigated the community, until they found their way. But news? Well, that's why The WP Tavern has been the only name in town for a while, loaded with two critical components: A dedicated staff and they are funded. If you want to make it, you do things differently, you do things like Rae Morey‘s The Repository newsletter. Today we'll chat about building her WordPress news newsletter, background as a journalist, and explore what it really takes to make all of this work. Thanks goes out to Malcare today for sponsoring a month of Matt Report and The WP Minute. You can help us by visiting buymeacoffee.com/mattrpeort Episode transcript [00:00:00] Rae: It's a completely not in the WordPress world at all. So our processes is, as you said, an experiential design and creative technology company, and we develop experiences for cultural and tourism organizations. [00:00:14] So, you might go into a gallery or museum and experience an audio tour and we create immersive experiences where you can. Wander around a space and he audio that that's designed, especially for that space. It moves with you around, around the gallery or exhibition. We do precinct technology, virtual queuing, augmented reality experiences, and we do exhibition design in. [00:00:40] A lot of different spaces, for example we're doing a a brand new exhibition smack bang in the middle of Montana at the moment for there for first street project there. We do we do the audio guide for the Getty in Los Angeles. So that's an example of the kind of thing I do for my, my day job. [00:00:58] There is communications manager. So I look after Publicity marketing anything to do with words, I guess, on the website? Yeah. That's, that's kind of what I do for a day.  [00:01:09] Matt: Does anybody ever give you like a side eye when maybe a customer comes in and they're like, we have a WordPress website that they look at you and be like, Hey, we think we know somebody who kind of knows this to implement whatever project we might have. [00:01:23] Rae: I don't know. I, I, to be honest, I kind of played down what to do with WordPress, because I don't want to be that person that people kind of like go to asking for, help me with my website. Yeah. [00:01:33] Oh, I I hate to say, but our website and our process is actually uses Drupal. So I've had to learn that this year not, not my decision, but yeah, it's been interesting seeing what the competitions.  [00:01:44] Matt: Yeah, that was the, the second, most serious application I used to build websites was Drupal before or slightly after a front page. [00:01:51] Well, I guess throw Dreamweaver in there too, but we went front page Dreamweaver and then Drupal and then WordPress triples, fantastic platform. I think I wouldn't use it today, but I th I still think it's a very powerful  [00:02:04] Rae: platform using it compared to WordPress at the moment. Very different platforms. [00:02:10] Matt: How do you find time to to do the repository and works by birds and you have a family? How do you, how do you structure your day with all of this stuff?  [00:02:20] Rae: The honest answer is I have no idea. [00:02:21] I, I think over the past couple of years I don't know if you're aware, but Melbourne where I live here in Australia has been the most locked down city in the world. We've had the most restrictions lockdowns out of everywhere. It's just the circumstances I guess, here, but it's given me a lot of time to look at. [00:02:36] To spend on side projects, I guess. So when so the, the repository I started that with came guest star from male poet back in November, 2019. And that was just before the pandemic. And so I guess the repository in a way became a bit of a handy pandemic passion project that I was working on while in locked down and has continued through to now. [00:02:59] And. [00:03:00] Yeah, I was, I was also on maternity leave from my day job throughout 2020. So that gave me a lot of time and focus on building up the newsletter and yeah, since returning to my day job part-time I've, I've just I guess structure my week so that, Part time work and also have the repository for a Dane half a week. [00:03:21] So just try to split up the weight to fit everything in. And also I'm very fortunate to have a partner who. Who I cope? Well, shouldn't say co-parent with where to very much together, but we split our parenting duties 40, 50, 50, which is we're very modern family in that respect. So yeah, we both prioritize our careers, but also our son. [00:03:44] So, yeah. So there, there is a way for moms with a lot of things on to, to do all the things that they are passionate.  [00:03:53] Matt: Do you have a certain structure and I can, I can share mine as well for, for the WP minute, but you have a certain structure that you would, you wouldn't mind sharing on how you keep track of all of the news. [00:04:05] And this obviously is happening throughout the week. Are you jotting things down and the to-do lists in a notion document. And then at the end you go to write up the email and you just sit down with all of those notes in front of you. How does this all come curated?  [00:04:18] Rae: Yeah, look, there's no pulling back the curtain. [00:04:21] There's no special, fancy way that I do it. My background is, is in journalism. I studied journalism at uni and so I naturally just do a lot of note-taking all the time because I'm just every time I see something, I think, oh, that's really cool. And I use apple notes on my my medical kit or my iPhone, I'm an apple person and everything sinks. [00:04:44] And so I'm constantly taking notes. And I guess with the repository I use feedly.com to track something like 70 or 80 different websites and blogs. And so I go through that periodically throughout the week just to track what what's happening and keep on top of everybody's latest updates. I'm also checking Twitter all the time on my phone. [00:05:06] And it's a bit harder to save tweets, so I have to yeah. Finding a way to do that really well, but I'm always checking Twitter, whether I'm No throughout the day or in the evening while I'm watching TV, having having a scroll. And that's mostly, I guess my research for the pository just between those two, just seeing what's going on. [00:05:27] And I guess also just catching up with people throughout the week in the WordPress community, whether it's just aiming on on Twitter or chats over emails and Coles. Those are the kinds of ways that I keep in touch with what's going.  [00:05:42] Matt: Sure the the newsletter there's. So there's a, you just said that there, you're probably tracking 70 to 80 sources of, of news or at least new news that you can throw into an RSS feed and put into. [00:05:53] Feedly probably 20% of them. I would reckon are [00:06:00] our newsletters or have a newsletter component to them. Your newsletter is unique to, to me, by the way, or listen, let me take a step. I'm honored for you to be here. I'm not a journalist, I'm not a great writer. I struggled with words, in fact and I look at your piece as something that is it's fantastic. [00:06:19] It's unique. It's creative. I look at it as a conversation that, that ends up in my inbox. Before I knew who you were. I had some other voice in my head, but then I realized that then I found out who you were. And I was like, oh, now it's your voice. Every time I read the newsletter, like I'm hearing it with this Australian accent. [00:06:37] And it's fantastic. But it's, it's much more of to me anyway, like a S a conversation, maybe a story. Was that on purpose? Is that a strategy? I don't want to slap strategy on art, but is that a strategy of yours to make it different than.  [00:06:53] Rae: When when Kim and I originally started the repository, or at least before, actually before we started the repository and we were talking about ideas because Kim and I are both journalists in previous life. [00:07:05] And we wanted to bring something to the WordPress community. Then I guess, in a way there was an ulterior motive of showing off male poet platform, but also. Well, as, as former journalists, we just wanted to put something together that brought the WordPress news in a way that was, I guess, a lot of new stories in WordPress tend to include a lot of opinion, but we wanted to bring other people's opinions to the fore as well. [00:07:27] We wanted to increase the diversity in the news, but not just by having lots of different new sources, but bringing people's opinions that you might. You might not otherwise see. So the, the format that we came up with and, we still have to this day was looking for looking at a particular issue from a lot of different perspectives. [00:07:52] So we, like a story recently, like I know the word, it's not just the actual state of the word video, but lots of different blog posts in opinions, from different people and what they make. Of the state of the word. So you can kind of, read about read about a new story, but also get the context of where that story fits within the WordPress world and then varying opinions on what people thought about that. [00:08:15] So, you can get that kind of more nuanced viewpoint from, from different people and, and have that way of understanding any issue. From different viewpoints because not everybody looks at things the same way. It's nice to kind of read something, but then understand where, where it fits in the ecosystem. [00:08:31] And that's, that's the approach that we were going for.  [00:08:34] Matt: This is a huge question and I'll let you dissect it and define it and pull pieces out of it as you see fit.  [00:08:41] WordPress news, like what is somebody with a journalistic background? What does that really mean? Or what should it really mean? And maybe even before you answer that, can you help clarify, like what at journalists [00:09:00] produces versus let's say an opinion piece or a commentator might produce, because to be honest with you I didn't discover this recently, but for many years I was just like, oh, I don't know the difference. [00:09:12] I didn't know that you, that a journalist doesn't really put opinion into their, into their piece. And there are certain guidelines that one should approach journalism with versus, I would say like somebody like a Kara Swisher, who's what I would say is maybe a celebrity journalist, but no longer a journalist I think is much more on the commentator side. [00:09:33] For probably many different reasons, but anyway, could you help us define what journalists means to you should mean in the WordPress space?  [00:09:41] Rae: Yeah, it's interesting because there's definitely. Of everything in the WordPress community. I worked in, in newspaper journalism, and so it was very, and I guess the newspaper I worked for, it was very straight in that it was, new stories to get one report on one side of the debate and the other side. [00:09:58] Of the debate. You make sure you have balanced views on a topic and you present that and that's purely without any kind of opinion. And you try to be as objective as possible in the way that you present it. So that's, I guess, very traditional old fashioned old school journalism. That's kind of where my background is, I guess, in that, in the WordPress community. [00:10:22] I don't really have anything, I guess the closest to that would probably be Sarah Gooding at WP Tavern. And even then some of her pieces can have some opinion inserted here and there for, for her context. She's, she's been in the community for a really long time. So her opinions, I, I find it fairly valid, but but yeah, that's not really, I guess, old school journalism as, as a lot of people would say it And then you get. [00:10:47] Yeah, I think blog, blog posts and things like that, where people offering an opinion that's I wouldn't really class that as news, so much as it's opinion and people adding their perspectives to the debate. It's, it's an interesting one in the WordPress community. We don't have a lot of new sources. [00:11:03] A lot of people have tried to start WordPress news over the years. Haven't been, haven't been that successful because it's. It's not a business that is profitable as we've seen more broadly in, in the news industry with the rise of the internet and, the fighting for advertising and paywalls and, and all of, all of that kind of thing. [00:11:23] In in WordPress, we could, we could definitely use more new sources, that the greater diversity you have with news the more accountability businesses have to have to operate in this environment. The more and more scrutiny, the better, I think, in terms of, businesses operating and, and making sure that they're operating above board It would certainly be nice to have more new sources. [00:11:45] It's, it's certainly great that there are a lot of people who, who blog and share their opinion. But yeah, I think there's definitely room for, for more harder news in the WordPress community, particularly, over the past year, how we've had so many [00:12:00] acquisitions, right. And we were going from an ecosystem full of, I guess, small to medium businesses to, we've got big corporates and multinationals, I guess, like Google that are operating in, in our in our ecosystem. [00:12:12] And, we want to keep those businesses to. No, around what they're doing. And I, I'm not saying way to, to scare them, that they shouldn't be in our ecosystem, but, just to, people want to know what's what's going on and, and, and make sure that they're operating in a, in a fair. [00:12:27] Matt: Let's say news article or piece or research even if you went to an acquisition that happened a year, two years ago we might be checking in on, let's say something like an eye themes was probably the one that I can think of at least off the top of my head, that dates pretty far back, big company getting picked up by a hosting company. [00:12:46] And now Corey who started that company now runs both status. One might say. Let's take a look at what happened with these acquisitions in terms of employment. Are the people still there? Is the products. What it was when they acquired it. What is the price point look like? Have these, big hosting companies, which catch a lot of heat because they are big hosting companies. [00:13:08] Did they just roll it into their mega solution? And the once artismal piece of themes is just gone and it's just another toggle, it's just another toggle on the dashboard, right? Is that a fair assessment to say that's the kind of news that we were journalism that we would want to see in the space, or at least maybe you would want to see in the space, not trying to put words in your mouth, but  [00:13:30] Rae: yeah, I think that kind of journalism would be good. [00:13:32] I guess, It's interesting because we work in a space with some really big companies and there are lots of acquisitions going on. It's it's it's, that would be interesting to say, the, the, the the quality and the end product that's offered to, to users is that being maintained, as I know there's been a bit of angst with also motive of buying out people plugin, Sandhills development it'd be interesting to go back in, as you say, in 12 months time. [00:13:56] And from looking at that story as a journalist, you'd probably want to Find long-term users and get their perspectives, whether that's on the record or as background for a story and maybe speak to stuff. If they're happy to speak, even anonymously, get their, their views on how they think the. [00:14:16] Transition has been yeah, those are the kinds of interesting stories that we're not really seeing so much, we're saying the, the, the acquisition and the sale, but we're not really seeing the I guess the journey of how acquisitions are tracking. We're not seeing what's happening to, particularly with automatic buying out so many distances, what are happening to those businesses? [00:14:36] They bought quite a few in the, in the past year and the past few years have been interesting to say, what's, what's happened to the end product house has been absorbed into it, automatic and wordpress.com and, and it has it, has it been for, I guess, the greater good in supporting those employees and, and the businesses, but also providing a a more polished product for the end user. [00:14:57] If that, if that was the purpose of the, of the equity.[00:15:00]  [00:15:01] Matt: I think another, another topic would be something like a core, core contributors, which companies are funding core contribution to the WordPress core. I think in Matt's state of the word, which I do have the slides on the WP minute. [00:15:15] So I'll try to link up in the show notes. I think he showed a graphic of automatic somewhere in the seventies. Person, mark a Yoast coming in again, this is just off the top of my head. I think second place with maybe 14 people. And then it's like GoDaddy who just acquired Pagely who's a multi-billion dollar publicly public. [00:15:36] Are they publicly traded? I better not see, this is what, this is what makes a real journalist. They don't just say things like, I think they're a publicly traded company. If they're not, they're really big. And they've got billions and billions of dollars, but I think only four or five people. Actually contributes to core and word press is a massive part of their business. [00:15:53] Why aren't they doing? Why aren't they doing more for, for WordPress what's, what's the reason. And how much are they really benefiting off of open source? I think a lot of people give Matt an automatic, a lot of heat around the fact that, well, this is an open source product and, and this is just all funneling to the top of wordpress.com to make wordpress.com more money, but it's oh, by the way, There are billion dollar hosting companies leveraging this to who are not giving back. [00:16:20] Yeah. And don't  [00:16:21] Rae: forget Google as well. They're, they're pretty massive company. And, and I'm not sure exactly how many people they've contributed to the, how are they contributing to WordPress 5.9. But. Yeah, it'd be interesting, but you also mentioned Yost in there and I wonder if they'll increase their contributed the numbers now that new fold digital has acquired them. [00:16:39] It'd be interesting to say, how that contribution space changes and, and also in the state of the word Matt shared how he liked to see that landscape of contribution change in the coming years. So, Yeah, it would be, it would be great to see those big businesses putting back more in as far as five for the five, five for the future goes it's great to see so many smaller individuals and businesses contributing. [00:17:04] But also another interesting story I think is over the, over the past year, there's been a drop in, in volunteers and contributors to the project. And an automatic is picked up the lion's share of that work, which, you can't fault automatic for, stepping in and, and supporting the project in that way. [00:17:22] It would be great to say. Nice. Some of the bigger businesses stepping in and putting out resources for that too. I was really pleased to say XW pays as has, has put up contributors for the performance team and it'd be great to see more businesses like that who have that kind of expertise to be able to, to. [00:17:39] Could contribute their people to different parts of the project. Would that help? Because it's not really just about developers. It's also about marketing and design and mobile. There, there are a lot of different end-to-end education. There are a lot of different spaces that need country. [00:17:54] Matt: And what we've I've hoped we've just done is illustrate how important WordPress news [00:18:00] is and could be if there was more funding in the space. So how do we make money doing this? Ray, I wanna, I wanna pivot and talk about that a little bit because you, you, you have. The, what I'm going to say, the only vehicle for content you put out for WordPress is the newsletter, the repository. [00:18:17] You're just sending out email. You're not doing a blog, you're not doing a YouTube channel. You're not doing a podcast yet. And you monetize that through through sponsorship. It's. Well, I'll let you, I'm not, you don't have to say any numbers. It's not a full-time job for you. In other words, it's not supporting you. [00:18:34] Full-time compared to your day job. Maybe one day will like, what do you think it's going to take to make the repository of full-time job? Is there another. Of an audience in the WordPress news space to build a true air quotes, air quotes business, or should it be selling NFTs to support this  [00:18:55] Rae: maybe, but who knows how long that's going to be around for? [00:18:58] To be honest, I don't see their positories a full full-time job for me. I started it as a bit of a side gig. I thought that would take four, maybe four hours a week. And, and how it's more like a donor. So it does take a bit of time to put together because it's, it's solo single stories, reading everything. [00:19:16] And in making sure that, I don't want to just pick any, tweets to include in the newsletter. I want to make sure that I'm trying to find as many views as possible. And the ones that I'm including in the newsletter, a representative of, of the, of the views that you know, are in the community as well as any of that. [00:19:32] It might be a bit unusual. The, I think that it's an interesting one funding. I'm very lucky to have GoDaddy in element or sponsor sponsoring the newsletter this year. They'd been fantastic sponsors. One thing I do is when I enter into an agreement with a sponsor, I make it clear that. [00:19:52] If that, I want to retain editorial independence. So if there are any stories that involve them good or bad, I'm going to include them in the newsletter. Even earlier in the year when automatic mail poll was sponsoring the newsletter for the all of last year and, and And that was fantastic. [00:20:10] It allowed the newsletter to really great. But then when automatic bought out male poet automatic began took over sponsorship of the newsletter for the first quarter of 2021. And that was part of the agreement as well. I made sure that any stories involving automatic rules, you were going to report on those. [00:20:28] I think it's really important. If any publications have sponsorship agreements of that type, that it is very clear that editorial independence is important and, and that's separate from sponsorship. There are lots of other different models as we've discussed before as well, of the podcast. [00:20:48] There are lots of different models for, for funding use. It's, it's a bit of experimentation, I think there's philanthropy as we've seen that philanthropic or philanthropic funding [00:21:00] model. There are a crowdsourced kind of funding models. It's, it's an interesting one because at the end of the day, P everybody wants news, but not everybody's willing to pay for it. [00:21:10] And that's, that's the struggle is real there. It's really hard to overcome that because for a long time, these is. Well, my speed. Well, it's been free on the internet. It's easy to find sources. A lot of people think that they can find it themselves, but the convenience of having a newsletter letter, like the repository brings it all together and makes it more accessible. [00:21:30] Yeah.  [00:21:31] Matt: How do we encourage, ah, I'll I'll fall on this grenade. You don't have to agree with me. Okay. I'll be, I'll be the guy who says it out loud, but. How do we encourage better content? To be made. And I say content specifically, because I know not every, not everyone doesn't want to cover the inside baseball of, of WordPress. [00:21:58] They don't want to dive deep into stories. I get it because it's a very small audience. And maybe we'll talk about that in a moment. Like it's kind of a small audience who really cares about this stuff versus like, how do I build this element or site to make a thousand dollars a month? That's a much larger audience who cares. [00:22:16] Again, air quotes cares about WordPress. How do we encourage others to create better content? Or do you have any, any words of wisdom on how to create better content so that we all the content creators in WordPress, whether it's a journalist, a, an opinion piece, or maybe even a tutorial. That businesses take us a little bit brands that sponsor us or donate to us. [00:22:39] Take us a little bit more serious because I've overseen. I've. What I've seen is the over-saturation of asking for like donor donations and sponsorships, and then the content never gets made. And what I feel like is that kind of hurts us. Maybe not, I don't know, but it kind of hurts us where we knock on that, that brand's door. [00:23:02] And we say, Hey, we got this great thing. We're pouring so much effort into it. And they go, yeah, that other person burned me for $5,000. And they didn't really, they didn't do the ad read. Right. Or they didn't create the amount of content that we thought, or, the content didn't bring us that much traction. [00:23:18] So, you have this, I'm giving you 5,000. I want 5,000 in one. Any words of wisdom for elevating the quality of content or is it just like survival of the fittest?  [00:23:29] Rae: Yeah, that's a really interesting topic. In the good question. The only way I guess I can answer that is, is from my own experience. [00:23:36] When. I started the ripples of trails or, really fortunate that I guess I was the writer for the project. It was a collaboration between myself and Kim. So I was writing, Kim was basically bankrolling. He didn't, he was, running his own company, didn't have the time. So, there was a collaboration between the two of us. [00:23:53] We talked, discussed the news and, and made the website and we kicked it off with, I think, seven subscribers. I [00:24:00] can't remember in the first issue, not many And we got, got up to about a hundred subscribers and it kind of just plateaued for a while, but we kept on going and slowly and it snowballed, but it took probably a good year of, of the newsletter to really get into. [00:24:21] To really start growing our subscribers. I think by that stage, we might've had two or 300 subscribers by the end of the first year, we were a bit deflated. We thought we'd have more subscribers. And we were trying to try to, become more well known and, and get more people reading. But it's a, it's a pretty hard thing. [00:24:39] And so. When it, when it came time for came to step away when male Paul was acquired and then automatic finished sponsoring after they acquired male poet. I was kind of in a spot where I didn't know where I was going to go next with sponsorship. And it was that, that good year of very slow growth and just focusing on writing something quality that attracted GoDaddy to, to sponsor they would, at their hour, they were our first sponsor who really saw what we were, what we were aiming for with the newsletter or by that stage. [00:25:14] No. I was really luckily. So, Laura Nelson, who works at a male poet in their marketing, she's now at world commerce. She was absolutely critical in helping develop that relationship. She's a fantastic member in the WordPress community, so she helped introduce us and yet he's still a sponsor and it's, it's there. [00:25:34] Adam and Courtney and their belief in the newsletter and, and, and wanting to, they also have a sponsor section in the newsletter that allows them to share events and, and, and other pieces with the community. That's, that's been critical in the, the ongoing. Publishing of the newsletter. [00:25:51] Yeah, these kinds of projects can't really can't happen without money family to support. So it's, it's an interesting one in terms of, how do we keep these kinds of things afloat? And as far as going back to your question about quality content, I think I think a lot of people want to make money really quickly. [00:26:10] And yeah, of course, who doesn't, everyone wants to make money, but sometimes it does take a slow burn and working on something with the aim of producing something high quality. Is going to make some money in the end. And I'm happy to say the, and happy to share that. Then the repository is profitable for me. [00:26:27] It's not going to be a full-time job, but for what it, what it is at the moment. And I don't have plans for, major expansion, but it is not well, I, I don't have big plans to have a podcast or a big website and do lots of reporting. People subscribe the same, pretty happy with what it is at the moment. [00:26:48] And, and I am happy to share that in, in the new year, Allie Emmons is coming on board to help with community outreach and in increasing the number of voices that are in the newsletter. That's really important for me to make sure we not just, rinse [00:27:00] and repeating the same voices over and over again, the newsletter. [00:27:03] We want to make sure that people. Who are doing awesome things and they might not be as vocal. We want to make sure that they're included as well. And, and I want the newsletter to be a source of, of amazing work that's happening across the community, not just the same things over and over again as can happen in, in some spaces. [00:27:22] Yeah. Other than  [00:27:25] Matt: one of the things that I think is a challenge is, is that I think. What we want is we want the, maybe not even average WordPress user, but maybe above average WordPress user to want to turn into the news, like turn excuse me, tune into the news. Right? Because Hey, maybe the above average WordPress user is an it professional and she manages a hundred multi-sites for a university. [00:27:53] And. Not in the WordPress community, but my God, wouldn't you like to know when awesome motive buys those, the suite of plugins that you use, and suddenly you're like who the heck is awesome motive. And if I was tuning into a news coverage, maybe somebody doing a piece on who automotive is and the background and the history, et cetera, et cetera Yeah. [00:28:13] I don't know if you've thought about this. I don't know if this is something that maybe you even plan to go into with the newsletter is like, how do we, how do we dip into that segment of the reader of the demographic? I think of a local newspaper, all of a sudden. We're doing fashion week and it's I know what's going on here. [00:28:32] Right? One, you have advertisement that to hope. You're, you're hoping that you're doing fashion week and you're getting some new eyeballs on the, the, the baseline publication, maybe at that it raises more readers in the long run. Is there something like that that we can do without, selling ourselves to affiliate links  [00:28:49] Rae: in? [00:28:50] That's a tough question. How do you, how do you broaden your own. It's a hard one because we're pressing uses so smaller niche and how you reach that kind of other level of, of, users is a, is a tough one. I don't know if I have any answers today. I'd be interested to hear from other people who might've done it successfully, because I can't think of how it, it just feels like there's a, almost like a Seton barrier between. [00:29:18] The people who, who read S I guess, serious WordPress knees that, core contributors and developers and small business owners and people who are very involved in the community. And then everybody else, it just seems like a big step. And Yeah, I don't know. I just don't feel that they're that necessarily interested in, in how WordPress comes together or if people who you use a platform like that, every will be. [00:29:47] That's a, that's a really interesting area to explore.  [00:29:50] Matt: I'm going to say, I'm going to say something in hopes that Sarah Gooding is listening to this and she, and she uses this in the, in the headline. But I think that the cap on the audience [00:30:00] and you could probably. Again, you don't have to reveal anything from your side, but I think the cap on the audience of people who really care about the inside WordPress news is probably right around 3000 human beings on the face of this earth is the number that I would say of people who actually care about. [00:30:21] What Matt says in the state of the word and how it impacts WordPress, for, for, for years, I was gonna say most months, years to come or really care about, themes getting acquired. I think my number is about 3000, maybe on a good day, 3,500, but I'd say 3000 is the global reach of WordPress news. [00:30:41] Yeah, I can use that, Sarah, if you want.  [00:30:45] Rae: Well, I'll tell ya. I don't have that many subscribers to the newsletter. It's it's, it's an interesting one. Like how, how many people are really interested in WordPress news because I've spoken to. People who work at automatic and some other WordPress businesses who work with the community, but aren't necessarily interested in the community or kind of want to be kind of that stick away because they don't want to be too involved in it. [00:31:12] So it, it, it is an interesting number, but also, we've got the English speaking people who are involved in the community, and then we've got the non-English speaking people who have communities in other parts of the world. So who knows, if I assume that number, you're thinking probably English speakers. [00:31:29] So if we think about the people who are non-English speakers and are very involved in WordPress, like you can see all the amazing work that Mary job is doing in Africa. And, The amazing word camp that was held would would camp Spain recently, and the community's just so passionate over there that they even produce a live late night a late night show pre recorded. [00:31:52] But. There, there are people really passionate about WordPress and the community. Oh WordPress the recent word camp in in Portugal, Portugal recently. Yeah, looking at just their their daily schedule of, of, of. Throughout the the two days it was all very community-based and the events I had on day two, where, where everybody getting together and doing things in person together the whole cop that, that whole event was around community and nurturing, connections with people. [00:32:22] And, and so there. You, it could be 3003 and a half thousand people who are really just in WordPress and, and know knowing more about WordPress news. But I would say that number would be. A lot bigger. Once we start thinking about non-English speakers. And I think that's an interesting area to explore that. [00:32:42] How do we kind of bring the, those communities together, the English non-English speakers? How do we bring those people? As just, people who interested in WordPress regardless of language, and that'd be an interesting one to explore the next year or two, as we get closer to exploring when, [00:33:00] when language and translation becomes the, the dominant focus of the program. [00:33:06] Matt: Piggyback off of this conversation of how many max amount of audience I might have the WB minute who has only been around for about six ish months. The biggest piece that it saw was big story that it, so I was Paul Lacey story about Gutenberg and how that Gutenberg has impacted himself, but also his, his opinion on how it impacted. [00:33:25] The community at one saw about 2200 2300 views to the, to the article and about almost 400 downloads to the podcast episode. And of course, anything that you bring up around Gutenberg and. It's impact on whatever mean Gutenberg's impact on whatever the community, the software performance is always going to get a look or view. [00:33:51] Are there any other hard hitting topics you think that might be that we haven't explored yet? By the time this episode goes out, it will be 20, 22 something this year you think, which is kind of interesting that folks should be paying attention to, or the next time.  [00:34:07] Rae: Oh, yeah. I'm interested to see how the acquisition train goes next year in terms of more acquisitions in the space. [00:34:16] And also you can't really get away from Gutenberg. That's going to be a big focus of next year. It really jumped out at me during the state of the word. When Matt was saying, we only have a handful of, of block themes and you'd like to see 3000 by the end of next year. So, interesting to see, I, I guess one of the interesting stories will be how, how blockchains become more commercialized as well. [00:34:39] Are we going to see. More, same authors once w 5.9 comes out are they going to feel ready to really explore that space? We're going to see a lot more of those themes on, on ThemeForest and other kinds of Marketplaces like that. Be interesting to say how that rolls out next year, because after that Matt was talking about, venturing into collaboration as the focus of the next phase of the roadmap for, for WordPress. [00:35:03] So are we going to see blocks wrap up next year or continue, kind of fall into the, into the following year? Yeah. And I, I think the, the other thing is also probably most seriously thinking about volunteers and contributors to WordPress, that was a big focus of the state of the word. [00:35:18] And, and with the lack of volunteers, thanks to you, the pandemic, that'd be an interesting thing to watch next year. Where are we? It's, it's mostly sponsored people who are contributing to WordPress. We, we see a lot, a lot of that. I was going to say, more of a drive to have more sponsored people working on the project, or, we're trying to recruit more people who, who aren't sponsored. [00:35:40] That'd be interesting thing to watch next year, as far as contributions go and how that increases or potentially decreases, I guess.  [00:35:49] Matt: Gutenberg everywhere blocks. Give me all the blocks. Ray, this has been a fantastic conversation. I really can't. Thank you enough. I could go on for another hour, but I'm sure you're sick and sick and tired of hearing me. [00:35:59] Where can folks [00:36:00] go to sign up to the newsletter and say, thanks online.  [00:36:03] Rae: Well, if you interested in joining the repository, it's it comes out every Friday, go to the repository.email to sign up. Thank you so much for having me on the podcast. Matt. I've been listening for years and yeah, it's, it's really an honor to, to  [00:36:18] Matt: be feeding. [00:36:19] No, I, I, I, it's a pleasure and an honor having you here as well. I also love the repository. Go sign up the show. The links will be in the show notes. Hey, if you want to support independent WordPress news or content number one, sign up for the repository. And if you are a big business and you've got some bucks, make sure you knock on raised door to say, Hey, I'd love to sponsor the news. [00:36:44] And then when you're done with her, she will send you my way to spend $79 to join the WP minute membership. Get your hand in the weekly WordPress news in our private discord interact with folks like Ray and others who produce the show@buymeacoffee.com slash Matt report. We'll see you in the next episode. ★ Support this podcast ★

Collis Ta'eed with his wife Cyan started out with an idea -- they wanted to create a marketplace where digital media producers could sell their creations to customers. They began with the then popular Flash file format and later expanded into things like WordPress themes, music, video and code. Each type of media had a marketplace, including Themeforest for Wordpress and Audiojungle for music files. As is typical for the marketplace model, they took a small fee from each transaction. All these marketplaces would later be combined together under the company name Envato.  Today Envato is still a privately held company having been bootstrapped from day one. Because they are private, we don't have any public numbers about how much money they generate, but based on what journalists in Australia have written, the company does about $300 Million a year in revenue. Collis, at the time he stepped down as CEO of Envato in 2020, reported that they had crossed the major milestone of $1 Billion in creator earnings. 81,000 creators have earned through Envato since the company was founded. The Early Days I connected with Collis back when we were both part of the Australian blogging community around 2010. Back then, Collis was the creator of a blog called Freelance Switch, supporting freelancers with advice and tutorials for growing their business. That was early days for his marketplaces, but signs were already showing that he had a business that was scaling rapidly. A few years later I was producing a new interview series as a subscription product for my education business and invited Collis to do a bonus interview for the program. At the time Envato was already a multi-million dollar business selling a digital item every ten seconds. Collis and I recorded this interview at a great time. They were successful, but they had yet to reach the point where he and his wife were appearing on the 'young rich list' in Australia, which immediately boosted their public profile significantly (making it a lot harder to get in touch with Collis!). During the interview, Collis shared the entire foundation story of Envato, from going into $100,000 in debt and living with his inlaws, how they built their marketplaces and attracted creators and buyers and why they never took on investment finance and stayed bootstrapped the entire way. A New-Old Interview Although this interview is not brand new, it's never been released to the public before. Only members of my membership site had access until now. I'm releasing it here on Vested Capital because it's a story of an Australian tech unicorn (not officially, but the numbers would justify the valuation if they ever did an IPO or raised finance privately) and shares how the company was started. Marketplaces are still an amazing business model to go after today, so I know this interview will prove inspiring and insightful. Enjoy the podcast. Yaro Podcast: https://www.yaro.blog/pod/ Blog: https://www.yaro.blog/

There are so many tools that you open up each day to do your job as a WordPress website builder or developer. In fact, I'd go as far as say that if you actually counted up the tools that you use each month, it's going to be way more that you think. There's graphics to create, template to conjure up, themes and plugins to discover and implement, emails to send, ways of getting client content... Honestly, the list just goes on and on. Inspired by suggestions from the WP Builds Facebook Group, we decided to put together a podcast highlighting some of the resources you use. There's some real gems in here... honestly, so go check out the podcast today to find out more...

Cuando empecé a bloguear en 2015, empecé con la plataforma Blogger. Blogger me ayudó a aprender un poco de HTML y creación de contenido. Eventualmente, quería un mejor sitio web, así que aprendí sobre WordPress. WordPress tiene una enorme jungla de temas y plugins. Entonces, ¿dónde empezar un sitio web de WordPress que sea atractivo? Hice mi investigación en ese entonces, y encontré Themeforest. El bosque es el mercado de temas de sitios web de Envato. En ese entonces, solía buscar entre las grandes cantidades de Temas de WordPress, y empezar a aprender acerca de cuál podría ser un Tema de WordPress que es bueno para mi sitio web. Surgieron preguntas. ¿Cuál es bueno para el SEO, cuál es rápido, cuál es real y tendrá actualizaciones? Y la cantidad de preguntas llegó en una ola. El tiempo pasó y compré alrededor de 5 temas diferentes para diferentes sitios web. Si estás familiarizado con Themeforest y Envato Market, te darás cuenta de que gastar en temas ha sido un punto doloroso. Cuestan alrededor de 50 dólares de media. Por lo tanto, podría imaginar que incluso para las agencias esto podría haber sido también un dolor en el culo. Eventualmente, el tiempo pasó y aprendí sobre Elementor. Uno de los mejores constructores de páginas web de WordPress disponible hasta ahora. Usar Elementor ha sido muy fácil, y me ha ahorrado dinero en temas de WordPress. La versión Elementor Pro incluye el tema Hello de WordPress, que es gratis de instalar. Pero eventualmente, vi que Envato lanzó su servicio de suscripción llamado Envato Elements. The good thing that I saw on Envato Elements is the price. Si pagas alrededor de 200 dólares al año, puedes tener acceso a descargas ilimitadas de temas de WordPress, imágenes de archivo, vídeos de archivo, archivos de ilustración y de efectos posteriores y más. Así que en realidad estaba recibiendo más por lo que pagué. Entiendo que Envato se haya preguntado qué vamos a hacer con los archivos viejos. Así que también combinaron archivos nuevos y viejos en su suscripción. No todos sus miles de archivos son buenos, también hay archivos de mierda. Si me preguntas si vale más la pena gastar en la suscripción a Envato Elements que en un solo archivo en Envato Market, te responderé que sí. Pero, por supuesto, si buscas algo más específico, entonces elige Envato Market. Pero si buscas temas de WordPress, no gastes más dinero en el mercado de Envato. También puedes probar el plugin gratuito de Envato para WordPress y mezclarlo con Elementor. Puedes tener acceso a plantillas gratuitas de WordPress fáciles de instalar. Hay otros servicios de subscripción que están creciendo como MonsterOne, que también ofrecen temas de WordPress a un precio más barato, o incluso una tarifa única. Todavía no lo intento, pero probablemente después de terminar mi suscripción a Envato intentaría otras soluciones. Leer más en: Envato Elements vs Envato Market

I came across Kristen Youngs' YouTube channel while I was exploring the popular no code Bubble.io platform. At first, I thought she was creating the typical tutorial videos channel around this very popular app building platform, but as I explored more, I realized she was building a very unique business behind the scenes. I think most of us in the client services or consulting space, long to have an additional stream of income that isn't directly tied to our consulting hours. You'll often see a digital download, a one-time course, or a finely-tuned productized service that effectively optimizes our work effort to profit margin ratio. But what Kristen and her partner are building at coachingnocodeapps.com is something of a hybrid. It's a coaching series, a course, and recurring consulting for customers that need help building out their Bubble app. In the WordPress world, this might be like selling a web design course for Elementor while you do monthly check-ins to help your clients build out new pages or add new functionality. Needless to say, I really like this model. Kristen brings the knowledge in today's episode. I'm going to leave you with this one question to ponder as you continue on…what do you think the most challenging part of her business is? You're listening to the Matt Report, a podcast for the resilient digital business builder. Subscribe to the newsletter at mattreport.com/subscribe and follow the podcast on Apple or Spotify or wherever you listen to your favorite podcasts. Better yet, please share this episode on your social media! We'd love more listeners around here. Episode transcript Kristen Youngs Matt Report Podcast [00:00:00] This episode of the Matt report is brought to you by mal care. Learn more about Malik here at Dot com. You've heard me talk about mal care before, but they're back with some interesting updates. Not only are they the WordPress plugin with instant WordPress malware removal. Well, let me read some of these features.  [00:00:15] Deep malware scanning. They know about malware that other plugins don't. Number two, that one click malware removal process makes it super easy to remove from your WordPress website and number three, a new feature called auto bot ultra defense system. Okay. I made that ultra defense system part up, but get this, it automatically blocks the bots hitting your website.  [00:00:35]So, not only does that protect your website, but in the long run, it'll improve speed of your site from not letting those bots through the doors. Check out mal care at care.com that's mal care.com. I don't want to be a malware specialist. You don't either check out mal. care.com. thanks for supporting the show [00:00:56] This episode of the Matt report is brought to you by gravity forms. One of the [00:01:00] most trusted longest lasting oh geez. Of the WordPress product space, gravity forms. 2.5 has arrived. All new builder experience, tons of certified developer. Ad-ons. And the most accessible form plugin in existence. If you're doing complex form stuff on your WordPress project, user registration, storing data, connecting them to other automation workflows, you know, not to look any further than the plugin I've been paying for since 1997.  [00:01:25] Okay. Maybe not that long, but it's the first plugin I ever bought and happily renew every single year checkout gravity forms, 2.5, all new builder experience. At gravity forms.com. That's gravity forms.com. [00:01:39] I came across Kristen Young's YouTube channel while I was exploring the popular no code bubble.io platform. At first, I thought she was creating the typical tutorial videos around this very popular app building platform. But as I explored more, I realized she was building a very unique business behind the scenes. I think most of us in the client services or consulting space long to have an additional stream of income [00:02:00] that isn't directly tied to our consulting hours. You'll often see a digital download a one-time course or a finely tuned productized service that effectively optimizes.  [00:02:09] Our work to profit margin ratio. But what Kristin and her partner are building at coaching no-code apps is something of a hybrid. It's a coaching series, a course, and a recurring consulting for customers that need help building out their bubble app. In the WordPress world, this might be like selling a web design course for Ella mentor. While you do monthly check-ins to help your client build out new pages and, or add new functionality.  [00:02:33] Needless to say, I really liked this model. Kristen brings the knowledge in today's episode. I'm going to leave you with this one question to ponder as you continue on, what do you think the most challenging part of her business is? You're listening to the Matt report, a podcast for the resilient digital business builder, subscribed to the newsletter at  [00:02:51] port.com/subscribe and follow the podcast on apple or Spotify or wherever you listen to your favorite podcasts. Better yet. Please share this [00:03:00] episode on social media. We'd love more listeners around here.  [00:03:02] Kristen: [00:03:02] I am the co-founder of a company called coaching no-code apps, and we essentially help entrepreneurs, business owners, people who already have existing businesses or people who are looking to launch new businesses. [00:03:15] That are app based. We help them go from their idea stage to having that first version app that they can either launch within a business and help scale their operations or launch as a brand new business. And they don't need any coding backgrounds, no technical skills in order to do that.  [00:03:37]Matt: [00:03:37] We chatted in our, pre-interview talking about like how excited I was when I first discovered bubble. And I was like, Hey, coming from the WordPress world, this is in my eyes. I was like, this is going to be like a page builder. I can just drag and drop things around and I could build myself an app and I'll, I'm going to be a superhero. [00:03:52] And I was like, wouldn't it be nice to connect up to a rest API of WordPress or like my podcasting host company [00:04:00] and get this data. I was like, how do I do that with bubble? And I started like researching it. I started doing it myself and I was like, God, no way, am I going to be able to do this by myself? [00:04:09] And then I found your video and I was like, Oh man, there's, there's a lot of stuff to this, no code. And this bubble thing is there, like one thing that really sticks out. In your engagement with customers, that same feeling that they share with you, thought this was going to be easy and Oh my God, I'm going to need your help with this. [00:04:27] Is there like one or two things that you come across every day with this stuff?  [00:04:30]Kristen: [00:04:30] Yeah. And I think it's less about specific technical functions and more so just because when people hear about no code. They think that it's going to be easy. And I think it gives the impression that you can kind of just come on board, whatever platform it is, and have a custom application up and running within, maybe a few hours or a few days. [00:04:58]A lot of people, they don't [00:05:00] realize how complex the thing they're wanting to build actually is. And so anytime you want to customize anything, you have to actually know how to do that on a platform. And even though you're not coding there, you still have to understand development, processes, development strategies. [00:05:19] You have to understand how to. Explain what it is you're even trying to do, or even ask the right questions. And when you're coming in without a technical background, I think it's just kind of like all of a sudden, a surprise of, okay. There's, there's no coding, but there are still technical components to this. [00:05:37]Matt: [00:05:37] When we chatted, you mentioned that one of the things that you do is it's not even before we even get to like development in the scope of, most listeners of the show might be thinking like we scope out websites, we scope out e-commerce sites. We scope out, small ish web apps, and we get that from the customer for you. [00:05:55] It's like, how do I extract this idea? From this person coming to me, [00:06:00] like, how do I get that out of their head and put this on to paper before we even start talking about, the technical requirements, bubble, web flow, like whatever tools you might want to use. How do you pull that idea out of your head? [00:06:11] Do you have any advice for people who might be in the WordPress world designing and developing for WordPress? [00:06:17] Kristen: [00:06:17] Yeah, that is a really great question. And I think that's honestly, half the battle is someone coming in. [00:06:25] And I think that's where there's a lot of disconnect with development agencies, or even if someone is building their app themselves is they have an idea, but they don't necessarily know how to correctly explain it to someone. They don't even know what that idea should look like when you're actually looking at a website or an app or something like that. [00:06:46] And I think, we personally have a system and a process in place where you can kind of think about every single one of the features or, the pages or whatever you want to have on your app [00:07:00] or your website. And then start going through and scoping out what are the must haves? What are the should have, could have the won't have, so which version do you need to put these specific features in? [00:07:15] And I think, and this is in reference to the Moscow matrix where you're essentially thinking through, okay. What's a feature or a functionality that a user must have in order to achieve their number one goal or the number one goal that your app or your site is there to help them achieve. [00:07:32]What, what features aren't, maybe aren't necessary, necessary to reach that goal, but are necessary to reach that goal in an ongoing matter, like over and over and over again consistently, how can you make that? Maybe more convenient or maybe more user-friendly or something like that. [00:07:49] And so you kind of take an entire idea and it doesn't really matter if someone can explain it in a technical way or not. As long as they know what a user needs to be able to achieve, then [00:08:00] you can start breaking all those features down into. I really like testing phases. Can you accomplish goal number one, can you accomplish goal number two? [00:08:09] And you can kind of expand like that from there, really? Regardless of which platform or tool that you're using,  [00:08:15]Matt: [00:08:15] what what's the majority that your customers come to you? With in as preparation. And I'll preface this with my own experience. Quite literally when I used to run a web design agency day to day, people would just have all of the ideas up into their, in their head and that's all they had and they just come to me and just like vomit this stuff out and all over my desk  [00:08:36] or it'd be like the literal back of a napkin. Is there, is there a common thing that people come to you in the no-code world with? Is there, is there something really meta is there a no code tool for no code buildings that even exists? Should it exist? How do you like to have this, these ideas delivered to you? [00:08:52] So you could scope out a project when you were doing projects day to day?  [00:08:56]Kristen: [00:08:56] Yeah, that's a, that's a really good question too, in terms of [00:09:00] trends. I think it spans across the spectrum. You just described some people that are coming in and they know what they want to achieve. But they don't know how that's going to be achieved in terms of features. [00:09:13] Yeah, they might, they might have an end goal, but they just don't really know what needs to be in place. And then some people come in and, they've spent the past year, wireframing things out already hiring designers. And they have everything, but the functionality and I think. The, the ideal is a happy medium where you, what you want to achieve and, generally what you need in order to get there, but, spending a year or more, which I often see, and you maybe have before, too. [00:09:47] Spending that much time planning something out before you even start building this first version, which you, you technically can build pretty quickly if you, if you know how right. No code tools [00:10:00] are there, you spend all that time planning. There's just, you can be leaps and bounds ahead of where you, where you are now, if you had just kind of gotten started before going that far. [00:10:11] So the answer to your first question is just. Happy medium would be ideal, but I do see both. I see both ends of the spectrum in terms of cool.  [00:10:21] There's not one specific one that comes to mind, although I think that would be interesting, but I do like to see people putting together kind of like. [00:10:33] Business model canvases. We have a process when someone's coming in to work with us, where they fill out a form that kind of translates over to something like that, where you nailed down each main component of, the app or the site or whatever it is you're building. And that can be helpful in, in kicking off a project. [00:10:52]Matt: [00:10:52] Yeah. Yeah, I guess people could even come to you. Well, w we're going to get into your business model these [00:11:00] days. Cause you're not building apps for a majority of your business. Isn't about building apps for clients anymore. It's about training and education and coaching, but I guess with the. [00:11:11] The way that bubble is maybe people used to come to you with like half made apps and they were just like ice. I sketched us out in bubble. Please help me finish this. Has that ever been something that's come about?  [00:11:21]Kristen: [00:11:21] Yes, it certainly has. And it actually still is. And I think it just kind of goes back to people, come in and no code is just it's associated with DIY. [00:11:33] And so people come in and they start going down the DIY path and then they get to a point where they actually start thinking about bringing users on board. And they're like, I don't think this is, I don't think this is going to work. I need to take a better approach. And so they take some steps back and then either, bring someone on board, join us, something like that to actually move forward with more concrete steps. [00:11:56]Matt: [00:11:56] So explain the business model that you [00:12:00] and your co-founder operate under. Again, like I just mentioned a second ago, it used to be building apps for folks. And if it still is, what's the percentage of that, but you, you shifted to training and coaching coaching. I'd love to understand why you did that and why you made that transition. [00:12:17] Right. Cause there's a lot of folks who listen to this who were like, I would rather just teach people how to use WordPress instead of building them, their websites.  [00:12:23]Kristen: [00:12:23] Yeah, it's it was an interesting transition from us. And right now we're not doing any development ourselves, so we're not taking on any outsource type projects. [00:12:35] We're just training and coaching. We have some standalone courses and training, but we also have a training. It's like a mentorship program where we work directly with these entrepreneurs and they're the ones building their apps, we're coaching and training them. And. The, there are a lot of reasons why we switched to doing that. [00:12:56] But first and foremost, it just came down to [00:13:00] the client's results, both in the immediate and in the longterm. We were looking at app development and with no code tools, there's so much more availability now for people to launch their own apps. But it's, it's certainly not free. And so when people are coming in and they're outsourcing to no code app development agencies or freelancers, it's still a big investment. [00:13:27] And we kept seeing people where they would have the first version of their apps in hand, but there's been no testing on their side. No, no initial test users brought on because. They don't have, they don't have the app yet. And so they can't do that during development, they get the app. And then, as soon as you start testing your first version, you have immediate iterations. [00:13:51]Like you bring one user onboard and you're already going to have things to change. And so that would start happening and then they, [00:14:00] they still can't manage their apps, even though it's built on no code, no code platform potentially. And so it kind of felt like we were. Handcuffing people to us in a way by giving them an app, but then them having not really any idea of what to do with it from there. [00:14:19] And so we decided to start enabling people to build their own apps so that they could have more control both in the immediate, because, going back to the question you had asked about taking an idea out of someone's head and actually building what they were envisioning. It's so hard. It's so hard to do that. [00:14:41] And, even with the best intentions and no matter how hard you try, there's still going to be some disconnect between what was living in their head and then what they see in front of their face, at the end. And so we started training people to build their own apps, so they can number one. Get their own processes out of their mind and build them exactly how they [00:15:00] wanted and then actually be able to do something with the app afterwards on their own really quickly with a lot of flexibility, a lot of control, if they want to hire junior developers to bring them in house, they can, but they still have the control and they have options. [00:15:14] And I think that's the most important thing. And the, the results in terms of how many people were actually launching their apps. And bringing people onto their apps, bringing users on, and then growing their apps that went way up. And that's why we made the full transition.  [00:15:30]Matt: [00:15:30] I would also probably imagine that as when you were doing that, when you were building apps for folks, we'll just say you were an agency, right? [00:15:37] You were just, you were running that agency model customer came to you. They had a problem. They wanted you to solve it. They probably put you up against a bunch of other agencies and RFPs. There's all that BS of an agency you just don't want to deal with in the long run. And then it's also like expectations. [00:15:54] I'd imagine that. Customers with these apps probably are, are. [00:16:00] Are trying to monetize this app. I'm just guessing here, but at least for those customers that want to, as an app, maybe they thought well, look what I built in bubble. It took me like a weekend. So I should only have to pay somebody, a few more weekends to finish it. [00:16:16] And the. The expectation was we're probably way lopsided, which isn't different. So, which is not so different to the WordPress world for customers that used to knock on our door. And they were like, well, I bought a $50 theme from ThemeForest. My website is only, only, you only need to do that 10%, that 10% should just be a few hundred bucks. [00:16:33] Right. Did you, is that an experience that you saw and you just really wanted to get away from?  [00:16:37]Kristen: [00:16:37] It's absolutely something we experience. I think people. They don't know how development works when they're, when they're first stepping into this space, they don't, they don't know what goes on behind the scenes. [00:16:51] They don't know how to even really ask for, they don't know how to ask about quality. They don't know how [00:17:00] to expect or set the right expectations around quality or cost or timeframe. None of it, because they're so disconnected from the processes that are actually happening. And so. Usually what happens is they just read something somewhere. [00:17:15] They see someone's pricing and then maybe they think that's the norm. Like you said, they, buy a $50 template and they think, okay, well this is easy. This should be a really quick fix, but there's just, like with any, anything with any market, any type of service, there's so much variation. [00:17:34] And so, yeah. Having. Have in, in making this transition that we have and having training versus development services, it also has allowed us to kind of. Package up what we're offering, which also helps with pricing structure. There's, we don't have this long list of services that we [00:18:00] offer or, it's not like we'll build this for this much, this, for this much of this, for this much where it's just like a bunch of numbers out there. [00:18:06] It's you're going to learn how to do this one specific thing. So you can achieve this one specific result. And it's, it's a lot easier to. Price that as well, without so much variation, too, if that makes sense.  [00:18:18]Matt: [00:18:18] , that was actually a perfect segue into my next question is cause you can really start to maximize and optimize your internal process to serve these clients so often. [00:18:27] And I am fully guilty of this and, and maybe you are too. When I started out in my agency. I would just say yes to everything. Of course I can do that. And it was like, yes, give me the money and I will build it for you. I don't care what you're asking for. I'll do it. And then you start finding, as time marches on you start to find more technical clients or, or, or bigger budget clients. [00:18:49] And then suddenly you find yourself like implementing an intranet in a university, and then there's all of these things you've never experienced, never thought of. And you're like, Oh my God, I'm. Over my [00:19:00] head in this project. And I only priced it for 5,000 bucks. Right? So in your world, you can kind of remove that stress of, I don't know, an insurance, a mega insurance agency comes to you and they're like, Hey, we want to build an app using bubble and you can say, perfect. [00:19:17] I've got this way that I train and educate people. You don't need to know. Maybe SOC compliance and all of this stuff that goes into that sector of insurance, because you're just training them on how to launch this thing. You don't have to be responsible maybe at the end of the day of how they secure data and all of this stuff. [00:19:36] Am I getting that fairly accurate?  [00:19:39]Kristen: [00:19:39] Yeah. Yeah, absolutely. And it's. It is when the, when the client is the one who's building their apps and these different responsibilities are, are on their shoulders because we are helping them to create their app. But you can, you can be coming from lots of different [00:20:00] industries and you might have different regulations of your own that we have. [00:20:05] No experience with, but as long as you know what they are, and if you're building an app that relates to them, you probably should, then, you can handle those aspects and. I think it makes it so much easier and so much better for the client too, because you don't need to, as a client, you don't need to find someone who does know all of these really niche things specific to your industry, which, makes your options just really narrow. [00:20:35] And so I think you, you definitely hit that on the head there.  [00:20:39]Matt: [00:20:39] I'm redoing my bathroom or I'm planning on having my bathrooms. We'd done in my house and I'm out there getting quotes and I'm like every other web person who's ever come to us and be like, well, I just watched this on YouTube. [00:20:48] This should be easy. I'm just looking at everything I don't know about this stuff. And I'm just looking at the quotes that are coming through. I'm like, how did we get to 40. A thousand dollars when I'm looking at this guy on [00:21:00] YouTube, who did it in a half an hour, you know what I'm like? What's the difference. [00:21:03]Let's, let's I open a pry, opened the business a little bit, your business. That is what have you learned since you first made the pivot to let's call it purely education and coaching from, the days of past where you're doing the consulting work from where you started education, maybe like price points. [00:21:21] What have you learned in that? Like how have you gotten better at that? How have you maximized that whole process for the business?  [00:21:27]Kristen: [00:21:27] Hmm. That's interesting too. I, I think the, one of the ways that we've looked at it is, what's involved in the training in terms of the outcome. So. When you're doing training, yes, you can be offering hourly services, but we're offering more of a package service. [00:21:48] And so when you're looking at training and you're not charging by the hour, it's helpful to look at the, the outcome that you are enabling your clients to achieve. So what's the result [00:22:00] and what's the general value of that result. And so we can. You can have standalone training, training, videos, training, tutorials, courses, things like that, and the client's outcome or the student's outcome is going to be better than if they are just watching free tutorials. [00:22:20] Ideally, it's going to be better than if they're doing something in a complete DIY way. But it's not going to be as good as if you're working hands-on with them. And so. Pricing that obviously lower than if you're working hands on with them is a good starting point, but that's really how I've looked at it. [00:22:41] And then, when we first launched our, our program where we're working with our clients directly, it's, we learned so much after that. And there were so many iterations with that, that. Initially, it's like you look at the result that you're intending to help a client [00:23:00] achieve. You have to go through a first round of testing, like a beta round, just like you would with your app or a website or whatever it is you're doing. [00:23:07] And then you have to look at the results from there and then you add on iterations and you see, okay, do those enhance the results? And what value can I attach with that? And that's kind of what we've done over time is just, how can we make this better? And now what is that worth? And what's the value that's tied with that. [00:23:25]Matt: [00:23:25] Is there one thing you've experienced that you remove from the offering of today that maybe you started with like unlimited revisions and then you realize, Oh God, this is the worst idea ever, because they never stopped asking us about these iterations or revisions. Is there one thing like that you've removed. [00:23:40]Kristen: [00:23:40] Not like that. Not in the sense that there was one thing that we just offered way too much of, we have removed at time because we realized that more is not. Better in, in all situations more is not always better. And so I think [00:24:00] when you are helping a client or creating training, instinctually instinctively, you just want to add more and more and more and try to pack it with value, but it can end up just kind of muddying things and confusing people. [00:24:16] And again, going back to the outcomes, they just. It's harder for them to get there. And so a lot of the changes we've made is just stripping it back, removing the noise, taking away the things that aren't like, they, they look like good additions and they sound like good additions, but they aren't really serving a solid purpose. [00:24:35] And so we just stripped things back so that they can take the simplest path forward and just achieve the, the easiest outcome.  [00:24:44]Matt: [00:24:44] I think one of the most challenging things of a coaching business or consulting business and especially when you start to intermingle I dunno what I'll call digital deliverables. [00:24:55] Like you're delivering, you're probably reviewing somebody's like bubble account or [00:25:00] whatever other apps that you, that you consult with. So you're doing that. You're you're, you're probably helping them scope. These projects out, but then there's the coaching aspect? Like the mindset, like how do we pull these ideas out? [00:25:10] I think one of the hardest things in these types of businesses is staying connected to a customer. And keeping them engaged, especially a student, if somebody's here and they're a student trying to learn, it's like keeping them going, keeping them engaged. How do you do that? Like how do you keep people going in let's say a coaching program, like your most entry-level customer who might flake off and be like, Oh God, this whole thing isn't really, for me, like, how do you keep them going? [00:25:37] Zoom calls circle apps. What do you do to keep them connected?  [00:25:40]Kristen: [00:25:40] We do, we do a lot of things because that's such a common thing you see, because no matter how motivated someone is, everybody's a human. And so everybody's going to have other things going on in life and, and that pull them away. And a lot of it is just communication. [00:26:00] [00:25:59] So constantly staying in touch with people. I think that's one of the biggest things that we learned is that. When someone sets out to launch an app or, or launch a site or a business or anything there, no matter how excited they are about it, they're going to have a hard time getting there by their own self motivation and self-will, and no matter if they invest in doing it, no matter if they set aside the time, it's just hard to do. [00:26:29] And so. Staying in constant communication with them, whether that be in, in groups or an email or on calls, which we do all of tracking them, like literally tracking how they're doing, how active they are, which milestones they're achieving. We do that, holding them accountable, yes, they're coming to you and they're paying you for your help, but we don't see it as them just. [00:26:57] Paying us to help them with their app. We see it as [00:27:00] them also coming to us to be held accountable and to have someone there saying, Hey, you're not making enough progress. You need, you need to take this step or you need to do this thing by the end of tomorrow or something like that. So I think just setting expectations, setting boundaries, and then committing to those yourself helps the client commit as well. [00:27:20]Matt: [00:27:20] What tools do you focus on with the coaching? And the training side of the business, is it, is it just bubble? Will you take anyone that has a no-code tool or, or is that how you found your way to hyper-focus on a customer, but also a way for you to scale the business in the future? Like maybe you don't do web flow now, but in the future, you'll have a web flow module. [00:27:39] I'm simplifying it, but is that how you look at it and what are the tools that you've primarily primarily focused on?  [00:27:45]Kristen: [00:27:45] So we, we use bubble at the hub of everyone's app. So anyone who is working with us is using bubble. Now they might be adding on other tools and other apps. On top of that, but the [00:28:00] hub of their app lives on bubble. [00:28:02] And the way we look at it is less. So which tools should we teach and more. So which existing tools are the best fit for the types of apps our clients are building. And so I don't see us necessarily adding on just more platforms, just for the sake of having more platforms. If there was at some point a better platform for the types of apps our clients were building, then we could potentially switch over to another platform, but we've chosen bubble just because it's, it's such a powerful platform and there are so many capabilities on it and it really serves our clients really well. [00:28:43]Matt: [00:28:43] What are those types those most popular types of apps that folks build people in the WordPress space might be, they're not used to hearing about bubble or what public can achieve. What are the handful of most popular apps that people build with it?  [00:28:55]Kristen: [00:28:55] There's a lot of different types of apps. [00:28:57]You'll see marketplace [00:29:00] apps dashboards, internal systems, any. Any, any type of app, really? I think less so specific on the type of app. We see people who are wanting to be able to really customize what they're, what they're building. And that's one of the things that bubble is really great for. [00:29:22] It does have a higher learning curve, but the higher learning curve is there because the platform gives you so much power. You, you can. Build your own database. You can build your own front end. You can build your own logic. So when people are wanting something that is not cookie cutter, that's not template and that's not so out of the box. [00:29:42] And they just want to create something that is really specific to their own needs, to their own market, their own situation. That's where we see people coming, coming to bubble. Even if the, the app itself is. Pretty simple. Even if it's just a really [00:30:00] simple marketplace app, for example, it's the customization and the capabilities that it gives you that we see as being one of the really big benefits and draws. [00:30:09]Matt: [00:30:09] Bubble seems to me like it's like, it's like the most note, it's the most code, no code tool that's out there because from my experiences, like I started looking at what I could do with bubble as a hoop, what is a little bit difficult for me. And then I found things like glide apps when it's Hey. [00:30:25] Make an app from a spreadsheet. And I'm like, ah, this is more my speed. Like these are some gotchas out there in the, in the no code world. Right. These things that look super easy, even easier than bubble. And you're like, Oh, this is very limited to what I can achieve with or achieve with.  [00:30:39]Kristen: [00:30:39] Yeah. Yeah. I think that's exactly it. [00:30:41]Matt: [00:30:41] I want to talk a little bit about like marketing the business and standing out. I found you through, through YouTube where you put out a lot of free content and it's not just like short stuff. You have some long form content here. [00:30:54]And you're putting a lot of effort into it. Is YouTube the best channel for you to market in and find [00:31:00] people to funnel into the business.  [00:31:01]Kristen: [00:31:01] We like using YouTube. We have various places where people are coming in. People are finding us. We like YouTube because it's so fitting with what we do. [00:31:14] It's so visual. Video is just great for that. We also. I just like video. I like connecting with people in that way. I use YouTube a lot and I just think video is such an excellent marketing tool. And so it's something that we've put a lot of time into and, and built up and it's worked well for us. [00:31:36]Matt: [00:31:36] Your most popular video the indepth bubble.io tutorial, how to build any type of app, 183,000 views published two years ago. Some might say, wait, you're giving away the content that you that you'd otherwise be coaching somebody to do. Obviously I know the obvious answer to that, but how do you set. [00:31:56] How do you get your mind around free content? Like how do [00:32:00] you sit with your partner and say, here's what we'll do for free? And here's the content we'll put out in only the coaching course. Let's say  [00:32:07]Kristen: [00:32:07] there's, there's not one specific process that we have for that. I think our mindset has always just kind of been, what's going to help people and. [00:32:20] There are always, always going to be people who are only ever going to use the YouTube content and that's it. And if the YouTube content is there and it's helping them more so than if they were just to kind of click around and try to figure it out themselves, then that's, that's great. There will always always be people who still want to pay for a more hands-on experience. [00:32:43] No matter how much free content you put out. Like there, there are just people who will always do that. Even if you put, 99% of your content out there for free, there's still going to be people who want to pay to work with you. And if you can provide someone value with your free content, and [00:33:00] they're the type of person who do want that a more in depth experience or that more hands-on experience. [00:33:06] And if they find even a little bit of value from some of your free content, Then who are they going to ask when they need that higher level experience? So they're going to come to the person who has helped them initially.  [00:33:17]Matt: [00:33:17] Yeah. And so it's so hard for people that. Might be in your position or just starting out in your position and they're starting to think, okay, maybe I can get into coaching and digital downloads. [00:33:28] And then you sort of wrestle with, do I put this content out for free? Do I have it paid? And then largely it's put it out for free because anyone that you're really trying, like anyone who. You're wrestling with, so they just pay you a dollar to learn something. You don't want them as clients. You want the client to say, saw what you did. [00:33:50] That was amazing. I never want to go down that path, just take this money and teach them, how to do it right. Or how to put this together, give me a structure around this stuff. And [00:34:00] those are going to be your best glance, which I'm assuming you've found, over the course of this time.  [00:34:04]Kristen: [00:34:04] Yeah, absolutely. [00:34:06] It's people, they see you doing it. So that builds trust with them and that they know that you know how to achieve what they want, but if they just want an easier path to get there versus trying to do it on their own, then yeah. It's an easy way for them just to say, Hey, I saw you did it. Can you help me do it? [00:34:27] And yeah, those are great clients for sure.  [00:34:31]Matt: [00:34:31] One of the final questions here. The WordPress world loves WordPress because it's open source because we can kind of control it. We can move it around. We can put it on any web hosts. We're not locked into anything. I'm curious if your clients have. Any take on the ownership of committing to two bubble, or if you have any thoughts on sort of that open source take on ownership and portability, do your clients, or number one, do you have any concerns [00:35:00] about that with the no-code and bubble world and into your clients? [00:35:02] Have any concerns like that? Either?  [00:35:04]Kristen: [00:35:04] That's a good question. And yes, there are clients and just people in general. People actually all the time who asked about it. I think it's a thing that just comes up constantly. And it's a big fear that people have. And I think it just stems from them. It's like you're making a commitment to build your thing on a platform and well, what if that platform goes away or what if it changes somehow, then what's going to happen? [00:35:35] I don't personally have concerns about it because. Yes. If you're, if you're building an app on bubble, any platform where you don't have the source code and that goes away, then you, you have to do something. But it's just, I just think it's so, you're not, [00:36:00] you're not stuck. You have somewhere to go. You, you already have your app idea. [00:36:04] You already have. Your app and most platforms they're going to let you, they're probably going to help you if, if something happened to them. So let's say that bubble went out of business. Well, they've already made the commitment that they would release the source code. At least that's what it says in their documentation. [00:36:24] They would release the source code to all of their users so that they could go somewhere else and host their apps. And with bubble specifically, You you're paying for the convenience of the platform and you still own your data. You can still monetize the app. However you want it. It's still your app. [00:36:44] You're just paying for the convenience. And so the way I look at it is if you are scared that something is going to happen to the platform and you don't have access to your source code and you, and you don't use the platform because of that. What are you going to do [00:37:00] otherwise? Are you going to outsource to traditional development agencies? [00:37:05] Are you going to find some other way to build it? And the difficulty of doing that, is that going to hold you back from building the app at all? And I think that's what a lot of people don't realize is that yeah, you're, you're building something on top of a platform. But you're actually able to build and launch an app and a business really, really easily, relatively speaking because of it. [00:37:29] And so look at the pros and cons like, look what you're actually gaining from this. And if something happens again, you, you have options. I think if you get to the point where you have this, this app, you have users, something happens. You need to change platforms. If you're at the point where you do have your users. [00:37:50] Like your, your business has scaled and look thinking forward to the potential of something like that happening. It seems like a really massive problem, [00:38:00] but every problem that could happen seems really big until you're there and something has happened and you just solve it. You just do the thing you need to do. [00:38:09] You take the next step. And a week later, a month later, a year later, It's that problem is so minuscule now that that's kind of how I see it.  [00:38:18]Matt: [00:38:18] Have you ever had to deal with and WordPress agency folks or freelancers, whatever, and know the problematic WordPress web hosts, where they like, they know the website's always going to go down and their customers are going to call them. [00:38:31] How, how, how has the reliability of bubble been. From you as somebody who used to do the consulting or the actual development work, is anyone ever knocked on your door? Hey, my apps running slow and you're like, I can't really do anything. It's just bubble. Right? Has that ever happened to you and how have you navigated that? [00:38:45]Kristen: [00:38:45] Yeah. The bubble, the bubble of team has always seemed to be very open in their forum and emails and things happen. It's usually less, so bubble [00:39:00] related it's often has to do with just, AWS, something happens. And so that affects bubble or, or something like that. And, I just think that no matter what platform you use there. [00:39:12] There can always be issues. With bubble I've at least seen that they're very forthcoming and vocal and quick to fix things when they do happen. And they also are improving and expanding the platform in a lot of ways. And they're just really communicative. And I think that's one of the benefits is that it's not like. [00:39:36] A silent platform, or it's not like a platform with no face or a voice behind it. You know who the founders are, you see their names in the forum, you see, and you see all of this. And so I do think it builds a sense of trust. And my experience has had been positive, even when things do happen.  [00:39:55] Matt: [00:39:55] Awesome stuff. Kristen, Young's coaching, no code apps.com. Go to the [00:40:00] coaching. No-code apps.com. Click on the start, my free training up at the top. You can just dive right into learning some bubble. Goodness. If you're listening, if you're a WordPress developer out there an agency, there's nothing wrong with complimenting your skillset with this no-code stuff. [00:40:15] I've certainly Dove in, got a little scared, back out a little bit, go to as far as setting up an air table. And I was like, okay, I'm feeling good. I'm feeling good. But check it out. Coaching, no code apps.com Kristen, anywhere else, folks can find you to say thanks.  [00:40:29]Kristen: [00:40:29] No, that's it just had to, yeah. [00:40:31] Coaching no-code apps.com and you can reach us there.  [00:40:34] Matt: [00:40:34] Awesome stuff. Everyone else, Matt report.com. airport.com/subscribe. To join the mailing list. Don't forget to check out the WP minute.com podcast for all of your WordPress news in under five minutes. See you in the next episode. ★ Support this podcast ★

I came across Kristen Youngs’ YouTube channel while I was exploring the popular no code Bubble.io platform. At first, I thought she was creating the typical tutorial videos channel around this very popular app building platform, but as I explored more, I realized she was building a very unique business behind the scenes. I think most of us in the client services or consulting space, long to have an additional stream of income that isn’t directly tied to our consulting hours. You’ll often see a digital download, a one-time course, or a finely-tuned productized service that effectively optimizes our work effort to profit margin ratio. But what Kristen and her partner are building at coachingnocodeapps.com is something of a hybrid. It’s a coaching series, a course, and recurring consulting for customers that need help building out their Bubble app. In the WordPress world, this might be like selling a web design course for Elementor while you do monthly check-ins to help your clients build out new pages or add new functionality. Needless to say, I really like this model. Kristen brings the knowledge in today’s episode. I’m going to leave you with this one question to ponder as you continue on…what do you think the most challenging part of her business is? You’re listening to the Matt Report, a podcast for the resilient digital business builder. Subscribe to the newsletter at mattreport.com/subscribe and follow the podcast on Apple or Spotify or wherever you listen to your favorite podcasts. Better yet, please share this episode on your social media! We’d love more listeners around here. Episode transcript Kristen Youngs Matt Report Podcast [00:00:00] This episode of the Matt report is brought to you by mal care. Learn more about Malik here at Dot com. You’ve heard me talk about mal care before, but they’re back with some interesting updates. Not only are they the WordPress plugin with instant WordPress malware removal. Well, let me read some of these features. [00:00:15] Deep malware scanning. They know about malware that other plugins don’t. Number two, that one click malware removal process makes it super easy to remove from your WordPress website and number three, a new feature called auto bot ultra defense system. Okay. I made that ultra defense system part up, but get this, it automatically blocks the bots hitting your website. [00:00:35]So, not only does that protect your website, but in the long run, it’ll improve speed of your site from not letting those bots through the doors. Check out mal care at care.com that’s mal care.com. I don’t want to be a malware specialist. You don’t either check out mal. care.com. thanks for supporting the show [00:00:56] This episode of the Matt report is brought to you by gravity forms. One of the [00:01:00] most trusted longest lasting oh geez. Of the WordPress product space, gravity forms. 2.5 has arrived. All new builder experience, tons of certified developer. Ad-ons. And the most accessible form plugin in existence. If you’re doing complex form stuff on your WordPress project, user registration, storing data, connecting them to other automation workflows, you know, not to look any further than the plugin I’ve been paying for since 1997. [00:01:25] Okay. Maybe not that long, but it’s the first plugin I ever bought and happily renew every single year checkout gravity forms, 2.5, all new builder experience. At gravity forms.com. That’s gravity forms.com. [00:01:39] I came across Kristen Young’s YouTube channel while I was exploring the popular no code bubble.io platform. At first, I thought she was creating the typical tutorial videos around this very popular app building platform. But as I explored more, I realized she was building a very unique business behind the scenes. I think most of us in the client services or consulting space long to have an additional stream of income [00:02:00] that isn’t directly tied to our consulting hours. You’ll often see a digital download a one-time course or a finely tuned productized service that effectively optimizes. [00:02:09] Our work to profit margin ratio. But what Kristin and her partner are building at coaching no-code apps is something of a hybrid. It’s a coaching series, a course, and a recurring consulting for customers that need help building out their bubble app. In the WordPress world, this might be like selling a web design course for Ella mentor. While you do monthly check-ins to help your client build out new pages and, or add new functionality. [00:02:33] Needless to say, I really liked this model. Kristen brings the knowledge in today’s episode. I’m going to leave you with this one question to ponder as you continue on, what do you think the most challenging part of her business is? You’re listening to the Matt report, a podcast for the resilient digital business builder, subscribed to the newsletter at [00:02:51] port.com/subscribe and follow the podcast on apple or Spotify or wherever you listen to your favorite podcasts. Better yet. Please share this [00:03:00] episode on social media. We’d love more listeners around here. [00:03:02] Kristen: [00:03:02] I am the co-founder of a company called coaching no-code apps, and we essentially help entrepreneurs, business owners, people who already have existing businesses or people who are looking to launch new businesses. [00:03:15] That are app based. We help them go from their idea stage to having that first version app that they can either launch within a business and help scale their operations or launch as a brand new business. And they don’t need any coding backgrounds, no technical skills in order to do that. [00:03:37]Matt: [00:03:37] We chatted in our, pre-interview talking about like how excited I was when I first discovered bubble. And I was like, Hey, coming from the WordPress world, this is in my eyes. I was like, this is going to be like a page builder. I can just drag and drop things around and I could build myself an app and I’ll, I’m going to be a superhero. [00:03:52] And I was like, wouldn’t it be nice to connect up to a rest API of WordPress or like my podcasting host company [00:04:00] and get this data. I was like, how do I do that with bubble? And I started like researching it. I started doing it myself and I was like, God, no way, am I going to be able to do this by myself? [00:04:09] And then I found your video and I was like, Oh man, there’s, there’s a lot of stuff to this, no code. And this bubble thing is there, like one thing that really sticks out. In your engagement with customers, that same feeling that they share with you, thought this was going to be easy and Oh my God, I’m going to need your help with this. [00:04:27] Is there like one or two things that you come across every day with this stuff? [00:04:30]Kristen: [00:04:30] Yeah. And I think it’s less about specific technical functions and more so just because when people hear about no code. They think that it’s going to be easy. And I think it gives the impression that you can kind of just come on board, whatever platform it is, and have a custom application up and running within, maybe a few hours or a few days. [00:04:58]A lot of people, they don’t [00:05:00] realize how complex the thing they’re wanting to build actually is. And so anytime you want to customize anything, you have to actually know how to do that on a platform. And even though you’re not coding there, you still have to understand development, processes, development strategies. [00:05:19] You have to understand how to. Explain what it is you’re even trying to do, or even ask the right questions. And when you’re coming in without a technical background, I think it’s just kind of like all of a sudden, a surprise of, okay. There’s, there’s no coding, but there are still technical components to this. [00:05:37]Matt: [00:05:37] When we chatted, you mentioned that one of the things that you do is it’s not even before we even get to like development in the scope of, most listeners of the show might be thinking like we scope out websites, we scope out e-commerce sites. We scope out, small ish web apps, and we get that from the customer for you. [00:05:55] It’s like, how do I extract this idea? From this person coming to me, [00:06:00] like, how do I get that out of their head and put this on to paper before we even start talking about, the technical requirements, bubble, web flow, like whatever tools you might want to use. How do you pull that idea out of your head? [00:06:11] Do you have any advice for people who might be in the WordPress world designing and developing for WordPress? [00:06:17] Kristen: [00:06:17] Yeah, that is a really great question. And I think that’s honestly, half the battle is someone coming in. [00:06:25] And I think that’s where there’s a lot of disconnect with development agencies, or even if someone is building their app themselves is they have an idea, but they don’t necessarily know how to correctly explain it to someone. They don’t even know what that idea should look like when you’re actually looking at a website or an app or something like that. [00:06:46] And I think, we personally have a system and a process in place where you can kind of think about every single one of the features or, the pages or whatever you want to have on your app [00:07:00] or your website. And then start going through and scoping out what are the must haves? What are the should have, could have the won’t have, so which version do you need to put these specific features in? [00:07:15] And I think, and this is in reference to the Moscow matrix where you’re essentially thinking through, okay. What’s a feature or a functionality that a user must have in order to achieve their number one goal or the number one goal that your app or your site is there to help them achieve. [00:07:32]What, what features aren’t, maybe aren’t necessary, necessary to reach that goal, but are necessary to reach that goal in an ongoing matter, like over and over and over again consistently, how can you make that? Maybe more convenient or maybe more user-friendly or something like that. [00:07:49] And so you kind of take an entire idea and it doesn’t really matter if someone can explain it in a technical way or not. As long as they know what a user needs to be able to achieve, then [00:08:00] you can start breaking all those features down into. I really like testing phases. Can you accomplish goal number one, can you accomplish goal number two? [00:08:09] And you can kind of expand like that from there, really? Regardless of which platform or tool that you’re using, [00:08:15]Matt: [00:08:15] what what’s the majority that your customers come to you? With in as preparation. And I’ll preface this with my own experience. Quite literally when I used to run a web design agency day to day, people would just have all of the ideas up into their, in their head and that’s all they had and they just come to me and just like vomit this stuff out and all over my desk [00:08:36] or it’d be like the literal back of a napkin. Is there, is there a common thing that people come to you in the no-code world with? Is there, is there something really meta is there a no code tool for no code buildings that even exists? Should it exist? How do you like to have this, these ideas delivered to you? [00:08:52] So you could scope out a project when you were doing projects day to day? [00:08:56]Kristen: [00:08:56] Yeah, that’s a, that’s a really good question too, in terms of [00:09:00] trends. I think it spans across the spectrum. You just described some people that are coming in and they know what they want to achieve. But they don’t know how that’s going to be achieved in terms of features. [00:09:13] Yeah, they might, they might have an end goal, but they just don’t really know what needs to be in place. And then some people come in and, they’ve spent the past year, wireframing things out already hiring designers. And they have everything, but the functionality and I think. The, the ideal is a happy medium where you, what you want to achieve and, generally what you need in order to get there, but, spending a year or more, which I often see, and you maybe have before, too. [00:09:47] Spending that much time planning something out before you even start building this first version, which you, you technically can build pretty quickly if you, if you know how right. No code tools [00:10:00] are there, you spend all that time planning. There’s just, you can be leaps and bounds ahead of where you, where you are now, if you had just kind of gotten started before going that far. [00:10:11] So the answer to your first question is just. Happy medium would be ideal, but I do see both. I see both ends of the spectrum in terms of cool. [00:10:21] There’s not one specific one that comes to mind, although I think that would be interesting, but I do like to see people putting together kind of like. [00:10:33] Business model canvases. We have a process when someone’s coming in to work with us, where they fill out a form that kind of translates over to something like that, where you nailed down each main component of, the app or the site or whatever it is you’re building. And that can be helpful in, in kicking off a project. [00:10:52]Matt: [00:10:52] Yeah. Yeah, I guess people could even come to you. Well, w we’re going to get into your business model these [00:11:00] days. Cause you’re not building apps for a majority of your business. Isn’t about building apps for clients anymore. It’s about training and education and coaching, but I guess with the. [00:11:11] The way that bubble is maybe people used to come to you with like half made apps and they were just like ice. I sketched us out in bubble. Please help me finish this. Has that ever been something that’s come about? [00:11:21]Kristen: [00:11:21] Yes, it certainly has. And it actually still is. And I think it just kind of goes back to people, come in and no code is just it’s associated with DIY. [00:11:33] And so people come in and they start going down the DIY path and then they get to a point where they actually start thinking about bringing users on board. And they’re like, I don’t think this is, I don’t think this is going to work. I need to take a better approach. And so they take some steps back and then either, bring someone on board, join us, something like that to actually move forward with more concrete steps. [00:11:56]Matt: [00:11:56] So explain the business model that you [00:12:00] and your co-founder operate under. Again, like I just mentioned a second ago, it used to be building apps for folks. And if it still is, what’s the percentage of that, but you, you shifted to training and coaching coaching. I’d love to understand why you did that and why you made that transition. [00:12:17] Right. Cause there’s a lot of folks who listen to this who were like, I would rather just teach people how to use WordPress instead of building them, their websites. [00:12:23]Kristen: [00:12:23] Yeah, it’s it was an interesting transition from us. And right now we’re not doing any development ourselves, so we’re not taking on any outsource type projects. [00:12:35] We’re just training and coaching. We have some standalone courses and training, but we also have a training. It’s like a mentorship program where we work directly with these entrepreneurs and they’re the ones building their apps, we’re coaching and training them. And. The, there are a lot of reasons why we switched to doing that. [00:12:56] But first and foremost, it just came down to [00:13:00] the client’s results, both in the immediate and in the longterm. We were looking at app development and with no code tools, there’s so much more availability now for people to launch their own apps. But it’s, it’s certainly not free. And so when people are coming in and they’re outsourcing to no code app development agencies or freelancers, it’s still a big investment. [00:13:27] And we kept seeing people where they would have the first version of their apps in hand, but there’s been no testing on their side. No, no initial test users brought on because. They don’t have, they don’t have the app yet. And so they can’t do that during development, they get the app. And then, as soon as you start testing your first version, you have immediate iterations. [00:13:51]Like you bring one user onboard and you’re already going to have things to change. And so that would start happening and then they, [00:14:00] they still can’t manage their apps, even though it’s built on no code, no code platform potentially. And so it kind of felt like we were. Handcuffing people to us in a way by giving them an app, but then them having not really any idea of what to do with it from there. [00:14:19] And so we decided to start enabling people to build their own apps so that they could have more control both in the immediate, because, going back to the question you had asked about taking an idea out of someone’s head and actually building what they were envisioning. It’s so hard. It’s so hard to do that. [00:14:41] And, even with the best intentions and no matter how hard you try, there’s still going to be some disconnect between what was living in their head and then what they see in front of their face, at the end. And so we started training people to build their own apps, so they can number one. Get their own processes out of their mind and build them exactly how they [00:15:00] wanted and then actually be able to do something with the app afterwards on their own really quickly with a lot of flexibility, a lot of control, if they want to hire junior developers to bring them in house, they can, but they still have the control and they have options. [00:15:14] And I think that’s the most important thing. And the, the results in terms of how many people were actually launching their apps. And bringing people onto their apps, bringing users on, and then growing their apps that went way up. And that’s why we made the full transition. [00:15:30]Matt: [00:15:30] I would also probably imagine that as when you were doing that, when you were building apps for folks, we’ll just say you were an agency, right? [00:15:37] You were just, you were running that agency model customer came to you. They had a problem. They wanted you to solve it. They probably put you up against a bunch of other agencies and RFPs. There’s all that BS of an agency you just don’t want to deal with in the long run. And then it’s also like expectations. [00:15:54] I’d imagine that. Customers with these apps probably are, are. [00:16:00] Are trying to monetize this app. I’m just guessing here, but at least for those customers that want to, as an app, maybe they thought well, look what I built in bubble. It took me like a weekend. So I should only have to pay somebody, a few more weekends to finish it. [00:16:16] And the. The expectation was we’re probably way lopsided, which isn’t different. So, which is not so different to the WordPress world for customers that used to knock on our door. And they were like, well, I bought a $50 theme from ThemeForest. My website is only, only, you only need to do that 10%, that 10% should just be a few hundred bucks. [00:16:33] Right. Did you, is that an experience that you saw and you just really wanted to get away from? [00:16:37]Kristen: [00:16:37] It’s absolutely something we experience. I think people. They don’t know how development works when they’re, when they’re first stepping into this space, they don’t, they don’t know what goes on behind the scenes. [00:16:51] They don’t know how to even really ask for, they don’t know how to ask about quality. They don’t know how [00:17:00] to expect or set the right expectations around quality or cost or timeframe. None of it, because they’re so disconnected from the processes that are actually happening. And so. Usually what happens is they just read something somewhere. [00:17:15] They see someone’s pricing and then maybe they think that’s the norm. Like you said, they, buy a $50 template and they think, okay, well this is easy. This should be a really quick fix, but there’s just, like with any, anything with any market, any type of service, there’s so much variation. [00:17:34] And so, yeah. Having. Have in, in making this transition that we have and having training versus development services, it also has allowed us to kind of. Package up what we’re offering, which also helps with pricing structure. There’s, we don’t have this long list of services that we [00:18:00] offer or, it’s not like we’ll build this for this much, this, for this much of this, for this much where it’s just like a bunch of numbers out there. [00:18:06] It’s you’re going to learn how to do this one specific thing. So you can achieve this one specific result. And it’s, it’s a lot easier to. Price that as well, without so much variation, too, if that makes sense. [00:18:18]Matt: [00:18:18] , that was actually a perfect segue into my next question is cause you can really start to maximize and optimize your internal process to serve these clients so often. [00:18:27] And I am fully guilty of this and, and maybe you are too. When I started out in my agency. I would just say yes to everything. Of course I can do that. And it was like, yes, give me the money and I will build it for you. I don’t care what you’re asking for. I’ll do it. And then you start finding, as time marches on you start to find more technical clients or, or, or bigger budget clients. [00:18:49] And then suddenly you find yourself like implementing an intranet in a university, and then there’s all of these things you’ve never experienced, never thought of. And you’re like, Oh my God, I’m. Over my [00:19:00] head in this project. And I only priced it for 5,000 bucks. Right? So in your world, you can kind of remove that stress of, I don’t know, an insurance, a mega insurance agency comes to you and they’re like, Hey, we want to build an app using bubble and you can say, perfect. [00:19:17] I’ve got this way that I train and educate people. You don’t need to know. Maybe SOC compliance and all of this stuff that goes into that sector of insurance, because you’re just training them on how to launch this thing. You don’t have to be responsible maybe at the end of the day of how they secure data and all of this stuff. [00:19:36] Am I getting that fairly accurate? [00:19:39]Kristen: [00:19:39] Yeah. Yeah, absolutely. And it’s. It is when the, when the client is the one who’s building their apps and these different responsibilities are, are on their shoulders because we are helping them to create their app. But you can, you can be coming from lots of different [00:20:00] industries and you might have different regulations of your own that we have. [00:20:05] No experience with, but as long as you know what they are, and if you’re building an app that relates to them, you probably should, then, you can handle those aspects and. I think it makes it so much easier and so much better for the client too, because you don’t need to, as a client, you don’t need to find someone who does know all of these really niche things specific to your industry, which, makes your options just really narrow. [00:20:35] And so I think you, you definitely hit that on the head there. [00:20:39]Matt: [00:20:39] I’m redoing my bathroom or I’m planning on having my bathrooms. We’d done in my house and I’m out there getting quotes and I’m like every other web person who’s ever come to us and be like, well, I just watched this on YouTube. [00:20:48] This should be easy. I’m just looking at everything I don’t know about this stuff. And I’m just looking at the quotes that are coming through. I’m like, how did we get to 40. A thousand dollars when I’m looking at this guy on [00:21:00] YouTube, who did it in a half an hour, you know what I’m like? What’s the difference. [00:21:03]Let’s, let’s I open a pry, opened the business a little bit, your business. That is what have you learned since you first made the pivot to let’s call it purely education and coaching from, the days of past where you’re doing the consulting work from where you started education, maybe like price points. [00:21:21] What have you learned in that? Like how have you gotten better at that? How have you maximized that whole process for the business? [00:21:27]Kristen: [00:21:27] Hmm. That’s interesting too. I, I think the, one of the ways that we’ve looked at it is, what’s involved in the training in terms of the outcome. So. When you’re doing training, yes, you can be offering hourly services, but we’re offering more of a package service. [00:21:48] And so when you’re looking at training and you’re not charging by the hour, it’s helpful to look at the, the outcome that you are enabling your clients to achieve. So what’s the result [00:22:00] and what’s the general value of that result. And so we can. You can have standalone training, training, videos, training, tutorials, courses, things like that, and the client’s outcome or the student’s outcome is going to be better than if they are just watching free tutorials. [00:22:20] Ideally, it’s going to be better than if they’re doing something in a complete DIY way. But it’s not going to be as good as if you’re working hands-on with them. And so. Pricing that obviously lower than if you’re working hands on with them is a good starting point, but that’s really how I’ve looked at it. [00:22:41] And then, when we first launched our, our program where we’re working with our clients directly, it’s, we learned so much after that. And there were so many iterations with that, that. Initially, it’s like you look at the result that you’re intending to help a client [00:23:00] achieve. You have to go through a first round of testing, like a beta round, just like you would with your app or a website or whatever it is you’re doing. [00:23:07] And then you have to look at the results from there and then you add on iterations and you see, okay, do those enhance the results? And what value can I attach with that? And that’s kind of what we’ve done over time is just, how can we make this better? And now what is that worth? And what’s the value that’s tied with that. [00:23:25]Matt: [00:23:25] Is there one thing you’ve experienced that you remove from the offering of today that maybe you started with like unlimited revisions and then you realize, Oh God, this is the worst idea ever, because they never stopped asking us about these iterations or revisions. Is there one thing like that you’ve removed. [00:23:40]Kristen: [00:23:40] Not like that. Not in the sense that there was one thing that we just offered way too much of, we have removed at time because we realized that more is not. Better in, in all situations more is not always better. And so I think [00:24:00] when you are helping a client or creating training, instinctually instinctively, you just want to add more and more and more and try to pack it with value, but it can end up just kind of muddying things and confusing people. [00:24:16] And again, going back to the outcomes, they just. It’s harder for them to get there. And so a lot of the changes we’ve made is just stripping it back, removing the noise, taking away the things that aren’t like, they, they look like good additions and they sound like good additions, but they aren’t really serving a solid purpose. [00:24:35] And so we just stripped things back so that they can take the simplest path forward and just achieve the, the easiest outcome. [00:24:44]Matt: [00:24:44] I think one of the most challenging things of a coaching business or consulting business and especially when you start to intermingle I dunno what I’ll call digital deliverables. [00:24:55] Like you’re delivering, you’re probably reviewing somebody’s like bubble account or [00:25:00] whatever other apps that you, that you consult with. So you’re doing that. You’re you’re, you’re probably helping them scope. These projects out, but then there’s the coaching aspect? Like the mindset, like how do we pull these ideas out? [00:25:10] I think one of the hardest things in these types of businesses is staying connected to a customer. And keeping them engaged, especially a student, if somebody’s here and they’re a student trying to learn, it’s like keeping them going, keeping them engaged. How do you do that? Like how do you keep people going in let’s say a coaching program, like your most entry-level customer who might flake off and be like, Oh God, this whole thing isn’t really, for me, like, how do you keep them going? [00:25:37] Zoom calls circle apps. What do you do to keep them connected? [00:25:40]Kristen: [00:25:40] We do, we do a lot of things because that’s such a common thing you see, because no matter how motivated someone is, everybody’s a human. And so everybody’s going to have other things going on in life and, and that pull them away. And a lot of it is just communication. [00:26:00] [00:25:59] So constantly staying in touch with people. I think that’s one of the biggest things that we learned is that. When someone sets out to launch an app or, or launch a site or a business or anything there, no matter how excited they are about it, they’re going to have a hard time getting there by their own self motivation and self-will, and no matter if they invest in doing it, no matter if they set aside the time, it’s just hard to do. [00:26:29] And so. Staying in constant communication with them, whether that be in, in groups or an email or on calls, which we do all of tracking them, like literally tracking how they’re doing, how active they are, which milestones they’re achieving. We do that, holding them accountable, yes, they’re coming to you and they’re paying you for your help, but we don’t see it as them just. [00:26:57] Paying us to help them with their app. We see it as [00:27:00] them also coming to us to be held accountable and to have someone there saying, Hey, you’re not making enough progress. You need, you need to take this step or you need to do this thing by the end of tomorrow or something like that. So I think just setting expectations, setting boundaries, and then committing to those yourself helps the client commit as well. [00:27:20]Matt: [00:27:20] What tools do you focus on with the coaching? And the training side of the business, is it, is it just bubble? Will you take anyone that has a no-code tool or, or is that how you found your way to hyper-focus on a customer, but also a way for you to scale the business in the future? Like maybe you don’t do web flow now, but in the future, you’ll have a web flow module. [00:27:39] I’m simplifying it, but is that how you look at it and what are the tools that you’ve primarily primarily focused on? [00:27:45]Kristen: [00:27:45] So we, we use bubble at the hub of everyone’s app. So anyone who is working with us is using bubble. Now they might be adding on other tools and other apps. On top of that, but the [00:28:00] hub of their app lives on bubble. [00:28:02] And the way we look at it is less. So which tools should we teach and more. So which existing tools are the best fit for the types of apps our clients are building. And so I don’t see us necessarily adding on just more platforms, just for the sake of having more platforms. If there was at some point a better platform for the types of apps our clients were building, then we could potentially switch over to another platform, but we’ve chosen bubble just because it’s, it’s such a powerful platform and there are so many capabilities on it and it really serves our clients really well. [00:28:43]Matt: [00:28:43] What are those types those most popular types of apps that folks build people in the WordPress space might be, they’re not used to hearing about bubble or what public can achieve. What are the handful of most popular apps that people build with it? [00:28:55]Kristen: [00:28:55] There’s a lot of different types of apps. [00:28:57]You’ll see marketplace [00:29:00] apps dashboards, internal systems, any. Any, any type of app, really? I think less so specific on the type of app. We see people who are wanting to be able to really customize what they’re, what they’re building. And that’s one of the things that bubble is really great for. [00:29:22] It does have a higher learning curve, but the higher learning curve is there because the platform gives you so much power. You, you can. Build your own database. You can build your own front end. You can build your own logic. So when people are wanting something that is not cookie cutter, that’s not template and that’s not so out of the box. [00:29:42] And they just want to create something that is really specific to their own needs, to their own market, their own situation. That’s where we see people coming, coming to bubble. Even if the, the app itself is. Pretty simple. Even if it’s just a really [00:30:00] simple marketplace app, for example, it’s the customization and the capabilities that it gives you that we see as being one of the really big benefits and draws. [00:30:09]Matt: [00:30:09] Bubble seems to me like it’s like, it’s like the most note, it’s the most code, no code tool that’s out there because from my experiences, like I started looking at what I could do with bubble as a hoop, what is a little bit difficult for me. And then I found things like glide apps when it’s Hey. [00:30:25] Make an app from a spreadsheet. And I’m like, ah, this is more my speed. Like these are some gotchas out there in the, in the no code world. Right. These things that look super easy, even easier than bubble. And you’re like, Oh, this is very limited to what I can achieve with or achieve with. [00:30:39]Kristen: [00:30:39] Yeah. Yeah. I think that’s exactly it. [00:30:41]Matt: [00:30:41] I want to talk a little bit about like marketing the business and standing out. I found you through, through YouTube where you put out a lot of free content and it’s not just like short stuff. You have some long form content here. [00:30:54]And you’re putting a lot of effort into it. Is YouTube the best channel for you to market in and find [00:31:00] people to funnel into the business. [00:31:01]Kristen: [00:31:01] We like using YouTube. We have various places where people are coming in. People are finding us. We like YouTube because it’s so fitting with what we do. [00:31:14] It’s so visual. Video is just great for that. We also. I just like video. I like connecting with people in that way. I use YouTube a lot and I just think video is such an excellent marketing tool. And so it’s something that we’ve put a lot of time into and, and built up and it’s worked well for us. [00:31:36]Matt: [00:31:36] Your most popular video the indepth bubble.io tutorial, how to build any type of app, 183,000 views published two years ago. Some might say, wait, you’re giving away the content that you that you’d otherwise be coaching somebody to do. Obviously I know the obvious answer to that, but how do you set. [00:31:56] How do you get your mind around free content? Like how do [00:32:00] you sit with your partner and say, here’s what we’ll do for free? And here’s the content we’ll put out in only the coaching course. Let’s say [00:32:07]Kristen: [00:32:07] there’s, there’s not one specific process that we have for that. I think our mindset has always just kind of been, what’s going to help people and. [00:32:20] There are always, always going to be people who are only ever going to use the YouTube content and that’s it. And if the YouTube content is there and it’s helping them more so than if they were just to kind of click around and try to figure it out themselves, then that’s, that’s great. There will always always be people who still want to pay for a more hands-on experience. [00:32:43] No matter how much free content you put out. Like there, there are just people who will always do that. Even if you put, 99% of your content out there for free, there’s still going to be people who want to pay to work with you. And if you can provide someone value with your free content, and [00:33:00] they’re the type of person who do want that a more in depth experience or that more hands-on experience. [00:33:06] And if they find even a little bit of value from some of your free content, Then who are they going to ask when they need that higher level experience? So they’re going to come to the person who has helped them initially. [00:33:17]Matt: [00:33:17] Yeah. And so it’s so hard for people that. Might be in your position or just starting out in your position and they’re starting to think, okay, maybe I can get into coaching and digital downloads. [00:33:28] And then you sort of wrestle with, do I put this content out for free? Do I have it paid? And then largely it’s put it out for free because anyone that you’re really trying, like anyone who. You’re wrestling with, so they just pay you a dollar to learn something. You don’t want them as clients. You want the client to say, saw what you did. [00:33:50] That was amazing. I never want to go down that path, just take this money and teach them, how to do it right. Or how to put this together, give me a structure around this stuff. And [00:34:00] those are going to be your best glance, which I’m assuming you’ve found, over the course of this time. [00:34:04]Kristen: [00:34:04] Yeah, absolutely. [00:34:06] It’s people, they see you doing it. So that builds trust with them and that they know that you know how to achieve what they want, but if they just want an easier path to get there versus trying to do it on their own, then yeah. It’s an easy way for them just to say, Hey, I saw you did it. Can you help me do it? [00:34:27] And yeah, those are great clients for sure. [00:34:31]Matt: [00:34:31] One of the final questions here. The WordPress world loves WordPress because it’s open source because we can kind of control it. We can move it around. We can put it on any web hosts. We’re not locked into anything. I’m curious if your clients have. Any take on the ownership of committing to two bubble, or if you have any thoughts on sort of that open source take on ownership and portability, do your clients, or number one, do you have any concerns [00:35:00] about that with the no-code and bubble world and into your clients? [00:35:02] Have any concerns like that? Either? [00:35:04]Kristen: [00:35:04] That’s a good question. And yes, there are clients and just people in general. People actually all the time who asked about it. I think it’s a thing that just comes up constantly. And it’s a big fear that people have. And I think it just stems from them. It’s like you’re making a commitment to build your thing on a platform and well, what if that platform goes away or what if it changes somehow, then what’s going to happen? [00:35:35] I don’t personally have concerns about it because. Yes. If you’re, if you’re building an app on bubble, any platform where you don’t have the source code and that goes away, then you, you have to do something. But it’s just, I just think it’s so, you’re not, [00:36:00] you’re not stuck. You have somewhere to go. You, you already have your app idea. [00:36:04] You already have. Your app and most platforms they’re going to let you, they’re probably going to help you if, if something happened to them. So let’s say that bubble went out of business. Well, they’ve already made the commitment that they would release the source code. At least that’s what it says in their documentation. [00:36:24] They would release the source code to all of their users so that they could go somewhere else and host their apps. And with bubble specifically, You you’re paying for the convenience of the platform and you still own your data. You can still monetize the app. However you want it. It’s still your app. [00:36:44] You’re just paying for the convenience. And so the way I look at it is if you are scared that something is going to happen to the platform and you don’t have access to your source code and you, and you don’t use the platform because of that. What are you going to do [00:37:00] otherwise? Are you going to outsource to traditional development agencies? [00:37:05] Are you going to find some other way to build it? And the difficulty of doing that, is that going to hold you back from building the app at all? And I think that’s what a lot of people don’t realize is that yeah, you’re, you’re building something on top of a platform. But you’re actually able to build and launch an app and a business really, really easily, relatively speaking because of it. [00:37:29] And so look at the pros and cons like, look what you’re actually gaining from this. And if something happens again, you, you have options. I think if you get to the point where you have this, this app, you have users, something happens. You need to change platforms. If you’re at the point where you do have your users. [00:37:50] Like your, your business has scaled and look thinking forward to the potential of something like that happening. It seems like a really massive problem, [00:38:00] but every problem that could happen seems really big until you’re there and something has happened and you just solve it. You just do the thing you need to do. [00:38:09] You take the next step. And a week later, a month later, a year later, It’s that problem is so minuscule now that that’s kind of how I see it. [00:38:18]Matt: [00:38:18] Have you ever had to deal with and WordPress agency folks or freelancers, whatever, and know the problematic WordPress web hosts, where they like, they know the website’s always going to go down and their customers are going to call them. [00:38:31] How, how, how has the reliability of bubble been. From you as somebody who used to do the consulting or the actual development work, is anyone ever knocked on your door? Hey, my apps running slow and you’re like, I can’t really do anything. It’s just bubble. Right? Has that ever happened to you and how have you navigated that? [00:38:45]Kristen: [00:38:45] Yeah. The bubble, the bubble of team has always seemed to be very open in their forum and emails and things happen. It’s usually less, so bubble [00:39:00] related it’s often has to do with just, AWS, something happens. And so that affects bubble or, or something like that. And, I just think that no matter what platform you use there. [00:39:12] There can always be issues. With bubble I’ve at least seen that they’re very forthcoming and vocal and quick to fix things when they do happen. And they also are improving and expanding the platform in a lot of ways. And they’re just really communicative. And I think that’s one of the benefits is that it’s not like. [00:39:36] A silent platform, or it’s not like a platform with no face or a voice behind it. You know who the founders are, you see their names in the forum, you see, and you see all of this. And so I do think it builds a sense of trust. And my experience has had been positive, even when things do happen. [00:39:55] Matt: [00:39:55] Awesome stuff. Kristen, Young’s coaching, no code apps.com. Go to the [00:40:00] coaching. No-code apps.com. Click on the start, my free training up at the top. You can just dive right into learning some bubble. Goodness. If you’re listening, if you’re a WordPress developer out there an agency, there’s nothing wrong with complimenting your skillset with this no-code stuff. [00:40:15] I’ve certainly Dove in, got a little scared, back out a little bit, go to as far as setting up an air table. And I was like, okay, I’m feeling good. I’m feeling good. But check it out. Coaching, no code apps.com Kristen, anywhere else, folks can find you to say thanks. [00:40:29]Kristen: [00:40:29] No, that’s it just had to, yeah. [00:40:31] Coaching no-code apps.com and you can reach us there. [00:40:34] Matt: [00:40:34] Awesome stuff. Everyone else, Matt report.com. airport.com/subscribe. To join the mailing list. Don’t forget to check out the WP minute.com podcast for all of your WordPress news in under five minutes. See you in the next episode.

Síguenos en: Hoy tenemos el placer de tener con nosotros a Josu Sanz, ingeniero industrial por la Universidad de Navarra y con más de 11 años de experiencia en el mundo creación de webs y productos relacionados. Es CEO de Innwit,  Innwithemes, WP Configurator y tiene una amplia experiencia vendiendo temas en ThemeForest. Equipo de más de 20 personas trabajando, la mayoría freelance.El 50% de los ingresos se reparten equitativamente entre todo el equipo.Más de 360.000$ facturados en ThemeForest desde su primer lanzamiento (8 años).EEUU + 50% de facturación (3 veces más que el segundo)A continuación: Alemania, Inglaterra, Italia, Países Bajos, España, Polonia y Canada. Libro: Freelance manager: la profesión del futuro. Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Hoy tenemos el placer de tener con nosotros a Josu Sanz, ingeniero industrial por la Universidad de Navarra y con más de 11 años de experiencia en el mundo creación de webs y productos relacionados. Es CEO de Innwit,  Innwithemes, WP Configurator y tiene una amplia experiencia vendiendo temas en ThemeForest. Equipo de más de […]

Welcome back to the Dadpreneur Podcast! In this Episode we're covering the topic of Content Management Systems. We're on Episode 10 of 17 for the Online Lead Generation Master Class. We're covered everything from Audiences, Website Audits, Landing Pages, Keyword Research, Lead Nurturing Tactics to Analytics and Optimization. It's no secret that I'm a huge fan of Wordpress. Now, whether you build your website on Wordpress, Drupal, Joomla, Wix, Shopify or any of the other hundreds of CMS's it makes no difference to me. I'm only speaking from my experiences of building thousands of websites to generate millions of leads in the past 10 years. WordPress is a dynamic open-source content management system which is used to power millions of websites, web applications, and blogs. It currently powers more than 41% of the top 10 million websites on the Internet. There are numerous brands using Wordpress. Here are some: Rolling Stone The White House Walt Disney Company Vogue Zillow Katy Perry Snoop Dog Jay Z Check out the Infographic below to learn more about Wordpress. Source:  Hosting Tribunal To follow along you can Download The eBook for free. There's no shortage of Content Management Systems for you to build your website on. From Wordpress and Joomla to Drupal and hundreds more. After generating 20 million leads and having  launched thousands of websites and online lead generation campaigns, I can say without any  hesitation that Wordpress is the best option for most use cases. As it pertains to security, it's no less secure than other systems. If you update your Wordpress monthly along with the plugins, manage your hosting and passwords regularly, you'll probably never experience any security issues. Plus, the Wordpress community is worldwide. There are thousands of local community meet ups. You can also view thousands of video tutorials on Wordpress.tv. Lastly, you can choose to attend one of hundreds of Wordcamp conferences around the world. You'll meet Designers, Developers, Entrepreneurs and thought leaders. I was on the organizing committee for WCMIA – WordCamp Miami for many years. I even had the honor to speak at this conference and run the digital marketing campaigns for several years. There's no way I can write this eBook and not mention the Wordpress king himself, Mr. Matt Mullenweg. He was only 19 when he launched Wordpress. You can find him here https://ma.tt/. 10 Reasons you should choose Wordpress for your website & CMS (content management system) ❶ Free and Open Source ❷ Automatic is the parent company ❸ Tons of options for Plugins(applications that run on your website to help you accomplish your goals) ❹ As of June 2020 WordPress powers 37.6% (source: w3techs.com) ❺ Their CMS and Visual Editor work great ❻ Lots of options when it comes to Themes (you'll want to check out Themeforest or Creative Market) ❼ Blogging made easy ❽ Search Engines like Google and Bing love the platform (SEO made easy by plugins like Yoast) ❾ Flexible options for updating your site and growing your company ❿ Accessibility & a Community of passionate Developers around the globe work on improving the CMS  everyday Jazzers and Release Dates WordPress core developers share a love of jazz music, and all our major releases are named in honor of jazz musicians we personally admire. Here's a list of releases and the musicians they were named for. You can listen to a Last.fm station of all the musicians we named a release for. 5.7 Esperanza Spalding March 9, 2021 Building an App from a Wordpress Website is simple. Learn how with AppPresser. Wordpress Security The most comprehensive Wordpress Infographic  

Hoy aprendemos cómo ganar dinero en el market de Envato, en concreto el AudioJungle, pero tambieén en ThemeForest, CodeCanyon o VideoHive. Nos lo cuenta Raquel García Cabañas, compositora musical y desarrolladora de videojuegos de Barcelona, que tiene un máster en composición de bandas sonoras de la Escuela Superior de Música de Cataluña. Raquel trabaja como […] El episodio Episodio 101: Envato, música y videojuegos con Raquel García Cabañas es un podcast de Un billete a Chattanooga.

Cuando empecé a bloguear en 2015, empecé con la plataforma Blogger. Blogger me ayudó a aprender un poco de HTML y creación de contenido. Eventualmente, quería un mejor sitio web, así que aprendí sobre WordPress. WordPress tiene una enorme jungla de temas y plugins. Entonces, ¿dónde empezar un sitio web de WordPress que sea atractivo? Hice mi investigación en ese entonces, y encontré Themeforest. El bosque es el mercado de temas de sitios web de Envato. En ese entonces, solía buscar entre las grandes cantidades de Temas de WordPress, y empezar a aprender acerca de cuál podría ser un Tema de WordPress que es bueno para mi sitio web. Surgieron preguntas. ¿Cuál es bueno para el SEO, cuál es rápido, cuál es real y tendrá actualizaciones? Y la cantidad de preguntas llegó en una ola. El tiempo pasó y compré alrededor de 5 temas diferentes para diferentes sitios web. Si estás familiarizado con Themeforest y Envato Market, te darás cuenta de que gastar en temas ha sido un punto doloroso. Cuestan alrededor de 50 dólares de media. Por lo tanto, podría imaginar que incluso para las agencias esto podría haber sido también un dolor en el culo. Eventualmente, el tiempo pasó y aprendí sobre Elementor. Uno de los mejores constructores de páginas web de WordPress disponible hasta ahora. Usar Elementor ha sido muy fácil, y me ha ahorrado dinero en temas de WordPress. La versión Elementor Pro incluye el tema Hello de WordPress, que es gratis de instalar. Pero eventualmente, vi que Envato lanzó su servicio de suscripción llamado Envato Elements. The good thing that I saw on Envato Elements is the price. Si pagas alrededor de 200 dólares al año, puedes tener acceso a descargas ilimitadas de temas de WordPress, imágenes de archivo, vídeos de archivo, archivos de ilustración y de efectos posteriores y más. Así que en realidad estaba recibiendo más por lo que pagué. Entiendo que Envato se haya preguntado qué vamos a hacer con los archivos viejos. Así que también combinaron archivos nuevos y viejos en su suscripción. No todos sus miles de archivos son buenos, también hay archivos de mierda. Si me preguntas si vale más la pena gastar en la suscripción a Envato Elements que en un solo archivo en Envato Market, te responderé que sí. Pero, por supuesto, si buscas algo más específico, entonces elige Envato Market. Pero si buscas temas de WordPress, no gastes más dinero en el mercado de Envato. También puedes probar el plugin gratuito de Envato para WordPress y mezclarlo con Elementor. Puedes tener acceso a plantillas gratuitas de WordPress fáciles de instalar. Hay otros servicios de subscripción que están creciendo como MonsterOne, que también ofrecen temas de WordPress a un precio más barato, o incluso una tarifa única. Todavía no lo intento, pero probablemente después de terminar mi suscripción a Envato intentaría otras soluciones. Lee más en: Envato Elements vs Envato Market

Elementor se ha convertido en el plugin de referencia cuando hablamos de PageBuilders de WordPress. Elementor es realmente para instalar y realmente fácil de usar. He utilizado Elementor desde hace más de 3 años y puedo decir que es mucho mejor que utilizar simplemente WordPress Themes. Uno de los problemas con los que lidié mientras construía sitios web en WordPress, fue que solía comprar temas de WordPress en Themeforest, y luego construir desde allí el sitio web de WordPress. Dado que no soy un verdadero programador o no tengo pleno conocimiento sobre HTML, CSS o Javascripts y así sucesivamente, modyfing un tema de WordPress parece complicado para mí. Por supuesto, puede que no necesites demasiados conocimientos de informática, pero al principio era complicado. Cuando conocí Elementor, cambió mi forma de crear sitios web. Con elementor puede crear su página web en cuestión de minutos. Y si lo mezclas con el plugin Envato Elements, el trabajo resulta más fácil. Lo bueno de Elementor es que es compatible con múltiples plugins de WordPress, pero a veces el uso de múltiples plugins puede hacer que tu sitio web se bloquee. Así que se recomienda ir con cuidado en el uso de plugins, de lo contrario, eventualmente tendrá que desactivar y activar plugins, pero esto también podría traer algunos problemas en el medio. Además, se sabe que los Pagebuilders añaden código extra a su sitio web, por lo que podría obtener un sitio web más lento, pero con tiempos de carga aún por debajo de 1,5 segundos. En esta revisión de Elementor, describiremos más qué es Elementor, cuáles son las ventajas y desventajas de Elementor, y por qué Elementor es el mejor constructor de páginas de WordPress disponible, incluso si se compara Elementor vs Divi. Sigue leyendo para convencerte de que Elementor es el plugin para tu sitio web de WordPress. Lee más en: Elementor Review.

When I started blogging in 2015, I started with the platform Blogger. Blogger helped me to learn a bit of HTML and content creation. Eventually, I wanted a better website, so I learned about WordPress. WordPress has a huge jungle of themes and plugins. So where to start a WordPress website that is good looking? I did my research back then, and I found Themeforest. Themeforest is Envato's Marketplace of Website Themes. Back then, I used to search among the big amounts of WordPress Themes, and start to learn about which could be a WordPress Theme that is good for my webiste. Questions arised. Which one is good for SEO, which one is fast, which one is realiable and will have updates? And the amount of questions came on a wave. Time passed and I bought around 5 different themes for different websites. If you are familiar with Themeforest and Envato Market, you may realize that spending on themes have been a pain point. They cost around $50 on average. So, I could imagine that even for agencies this could have been also a pain in the ass. Eventually, time passed and I learned about Elementor. One of the best WordPress website page builder available up til now. Using Elementor has been really easy, and have saved me money on WordPress Themes. Having Elementor Pro version includes the WordPress Theme Hello, which is free to install. But eventually, I saw that Envato rolled out now their subscription service called Envato Elements. The good thing that I saw on Envato Elements is the price. If you pay around $200 per year, you can have access to unlimited downloads of WordPress themes, stock images, stock video, illustrator and after effects files and more. So actually I was getting more for what I paid. I understand that Envato might have got the question, what are we going to do with old files. So they also combined new and old files on their subscription. Not all of their thousands of files are good, there are also crap files. If you ask me, does it worth better to spend on the Envato Elements subscription rathen than one single file on Envato Market, I will answer you, yes! But of course, if you are looking for something more specific, then choose Envato Market. But if you are looking for WordPress Themes, just don't spend more money on Envato Market. You could also try the free plugin of Envato for WordPress and mix it up with Elementor. You can have access to free WordPress Templates easy to install. There are other subscrition services that are growing up such as MonsterOne, who are also offering WordPress Themes with a cheaper price, or even one time fee. I still don't try it, but probably after I finish my Envato Subscription I would try for other solutions. To read more visit Envato Elements vs Envato Market

Elementor has turned out to be the go to plugin when we talk about WordPress PageBuilders. Elementor is really to install and really easy to use. I have used Elementor for more than 3 years now and I can say that it is way better than just using WordPress Themes. One of the problems that I dealt while building websites in WordPress, was that I used to buy WordPress Themes on Themeforest, and then build from there the WordPress Website. Since I am not a real Programmer or I don't have full knowledge about HTML, CSS or Javascripts and so on, modyfing a WordPress Theme seem complicated for me. Of course, you might not really need too much about IT skills, but at the beginning it was complicated. As I learned about Elementor, it changed my way of building up websites. With elementor you can build up your homepage in just minutes. And if you mix it up with Envato Elements plugin, the work turns out easier. The good things about Elementor are that it is compatible with multiple WordPress plugins, but sometimes the use of multiple plugins could make your website crash. So it is recommended to go easy on the use of plugins, otherwise you will eventually have to deactivate and activate plugins, but this could also bring some issues in between. Plus it is known that Pagebuilders add extra code to your website, so you might get a slower website, but with still loading times below 1.5 seconds. In this Elementor Review, we will describe more what is Elementor, what are Elementor advantages and disadvantages, and why Elementor is the best WordPress Pagebuilder available, even if you compare Elementor vs Divi. Keep reading to convince yourself that Elementor is the plugin for your WordPress website. Read more in Elementor Review 2021 | Best WordPress Website Builder

Este es nuestro primer episodio con un invitado y en este capítulo tengo el placer de presentarles a Israel Trejo Israel es programador FullStack y trabaja en Envato que esta ubicada en Australia. Envato es muy conocido por ser la empresa creadora de ThemeForest un sitio donde encontrarás millones de plantillas de HTML, CSS, JavaScript, WordPress, Laravel para tus proyectos Web, también son pioneros en la creación de cursos con la plataforma Tuts+. Israel trabaja en el proyecto PlaceIt que es un banco de Mockups y branding para que puedas mostrar como se vería un logotipo, servicio en una imagen o video y nos cuenta un poco de como es su experiencia en el día a día en esta empresa. También Israel nos cuenta como fue el proceso de selección y que nunca deben rendirse para poder aspirar a trabajar en una empresa de este tipo. Israel también nos da consejos para pasar la entrevista, como colaborar con otros compañeros y también nos cuenta de los beneficios de trabajar en Envato. Enlace a un video sobre Envato. Enlace al Linkedin de Israel.

Nella settima puntata del podcast Diventando Freelance proviamo a vedere insieme come può essere realizzato un Sito Web a livello tecnico e i costi di base per averne uno.Piattaforme per costruire siti "fai-da-te":- Wordpress.com → https://wordpress.com/- Wix → https://it.wix.com/- Squarespace → https://it.squarespace.com/CMS:- Wordpress.org → https://wordpress.org/- Joomla → https://www.joomla.it/Società di Web Hosting:- Serverplan → https://www.serverplan.com/- TopHost → https://www.tophost.it/- SiteGround → https://it.siteground.com/- Aruba → https://www.aruba.it/home.aspx- Go Daddy → https://it.godaddy.com/- Bluehost → https://www.bluehost.com/Sito per acquistare temi Wordpress premium:- Themeforest → https://themeforest.net/Builder di temi Wordpress:- Elementor → https://elementor.com/Framework gratuito:- Gantry → http://gantry.org/Framework che ho utilizzato per il mio sito:- Genesis Framework di StudioPress → https://www.studiopress.com/Tema figlio che ho utilizzato per il mio sito:- Mai Achieve Theme di BizzBudding → https://bizbudding.com/products/mai-achieve-themeSoluzione per Privacy e Cookie Policy e Cookie Solution che ho scelto per il mio sito:- Iubenda → https://www.iubenda.com/it/Libro che consiglio per iniziare a studiare WordPress → "WordPress. La guida completa: Creare Blog e siti professionali" di Bonaventura Di BelloIl mio sito → https://francescagimelli.it/freelanceIl sito del Podcast → https://diventandofreelance.itYouTube (canale principale) → https://www.youtube.com/@fragimelliNewsletter "Grafica Semplice" → https://graficasemplice.substack.com/welcomeInstagram → https://instagram.com/fragimelli/

It’s about time you launched your freelance career Hello and welcome to my podcast, In this episode, I will discuss why it is time for you to launch your freelance career. This also applies to those currently employed. I was lucky enough to have launched mine before the company I worked for shutdown. It was a scary 3 months, especially for those who had no other side hustle. I could spend time talking about how Covid-19 is the main cause for this but no one was prepared for this.  I know of friends who went into panic mode, mostly because they worked for many years and never thought of starting their own business. Some of them did not know what to do with their severance package. If you are listening to this, please do yourself a favor and start your own business. The feeling of being your own boss is priceless. Scary but fulfilling. Where to start You will have to first get a website, then create social media accounts and embark on an email marketing campaign. In case you do not know how to design a website, I will give you a few tips.  1. Logo - You will need a professional logo, please do not use those online logo generators. If you can’t afford to hire a local designer, you can use Upwork or Fiverr. Make sure the designer sends you a JPG, PNG, PDF,EPS and SVG formats…..do not settle for JPG. I have redesigned logos for clients because who ever designed their logo never sent them the raw files. Please note, you will need corporate colors.  2. Branded - Website If you are a web and graphics designer, you are one of the lucky ones. If you don’t want to learn to code but need a website as soon as possible I got you covered. Wordpress vs Wix I will start with the easy one, Wix. For those who don’t know, Wix is a drag and drop website builder that requires no coding skills. It is super easy to setup, mostly, because you can host your website on their servers. It has more than 500 templates to choose from. Be warned, one of my clients has had a huge issue with transferring their site to another hosting. I hope they get to fix that, if you can afford their services, then you don’t have to worry about it. Wordpress WordPress is FREE and the most popular website builder that require a certain level of technical know-how, especially with HTML, CSS and PHP. If you are a beginner, don’t worry, it includes some features that can allows you to setup your site with no knowledge of coding. There are thousands of WordPress themes and elements to assist you in creating your dream website. Incase you get stuck, you will find hundreds of YouTube videos that can show you how to customize or fix errors. Also, most WordPress Theme developers attach Installation guides to the downloads. I prefer buying themes from ThemeForest. You can preview the themes, check reviews and how the developers respond to questions. To have a fully functional website you will need a professional logo, a short bio, portfolio (with or without descriptions) and a few articles. You can do this in 1 week or less.  3. Social Media Accounts - You will need to identify the best platform for your business. In case you don’t know which one to pick, I would recommend Facebook and Instagram. For you to look professional, you will need a cover photo for your Facebook page, upload your logo and fill the About and Services section. Do not fill your timeline with offers! Due to character limitations, I am not able to paste the other texts.

  Join the “You Don’t Know JS Yet” 30-day CHALLENGE   SPECIAL ANNOUNCEMENT at the end of this episode. Don't miss it. Kyle Simpson, author of the You Don't Know JS Yet series joins the JavaScript Jabber panel to discuss the origins and approach to his book series. The discussion varies to the basic parts of JavaScript, the parts you should know, and how to learn them. Panel AJ O’Neal Aimee Knight Charles Max Wood Steve Edwards Dan Shappir Guest Kyle Simpson Sponsors G2i | Enjoy the luxuries of freelancing "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! Links getify/TypL: The JavaScript Type Linter Picks Kyle Simpson: Follow Kyle Thompson on Twitter > @getify github/super-linter: Combination of multiple linters to install as a GitHub Action Charles Max Wood: WordPress Vlog - Video Blog & Podcast WordPress Theme by meks | ThemeForest Devchat.tv Book Camp - Use Promo code "JSJABBER" Dan Shappir: Wix in the '90s Breaking Chains with Pipelines in Modern JavaScript A Promise of a Bright Future With Async Iterators, Generators, and Pipes, Part 1 Join the “You Don’t Know JS Yet” 30-day CHALLENGE Follow JavaScript Jabber on Twitter > @JSJabber

  Join the “You Don’t Know JS Yet” 30-day CHALLENGE   SPECIAL ANNOUNCEMENT at the end of this episode. Don't miss it. Kyle Simpson, author of the You Don't Know JS Yet series joins the JavaScript Jabber panel to discuss the origins and approach to his book series. The discussion varies to the basic parts of JavaScript, the parts you should know, and how to learn them. Panel AJ O’Neal Aimee Knight Charles Max Wood Steve Edwards Dan Shappir Guest Kyle Simpson Sponsors G2i | Enjoy the luxuries of freelancing "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! Links getify/TypL: The JavaScript Type Linter Picks Kyle Simpson: Follow Kyle Thompson on Twitter > @getify github/super-linter: Combination of multiple linters to install as a GitHub Action Charles Max Wood: WordPress Vlog - Video Blog & Podcast WordPress Theme by meks | ThemeForest Devchat.tv Book Camp - Use Promo code "JSJABBER" Dan Shappir: Wix in the '90s Breaking Chains with Pipelines in Modern JavaScript A Promise of a Bright Future With Async Iterators, Generators, and Pipes, Part 1 Join the “You Don’t Know JS Yet” 30-day CHALLENGE Follow JavaScript Jabber on Twitter > @JSJabber

  Join the “You Don’t Know JS Yet” 30-day CHALLENGE   SPECIAL ANNOUNCEMENT at the end of this episode. Don't miss it. Kyle Simpson, author of the You Don't Know JS Yet series joins the JavaScript Jabber panel to discuss the origins and approach to his book series. The discussion varies to the basic parts of JavaScript, the parts you should know, and how to learn them. Panel AJ O’Neal Aimee Knight Charles Max Wood Steve Edwards Dan Shappir Guest Kyle Simpson Sponsors G2i | Enjoy the luxuries of freelancing "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! Links getify/TypL: The JavaScript Type Linter Picks Kyle Simpson: Follow Kyle Thompson on Twitter > @getify github/super-linter: Combination of multiple linters to install as a GitHub Action Charles Max Wood: WordPress Vlog - Video Blog & Podcast WordPress Theme by meks | ThemeForest Devchat.tv Book Camp - Use Promo code "JSJABBER" Dan Shappir: Wix in the '90s Breaking Chains with Pipelines in Modern JavaScript A Promise of a Bright Future With Async Iterators, Generators, and Pipes, Part 1 Join the “You Don’t Know JS Yet” 30-day CHALLENGE Follow JavaScript Jabber on Twitter > @JSJabber

Primer sábado de preguntas y respuestas en Marketing Digital para gente como uno. Hoy te respondo sobre herramientas y métodos para compartir contenido en redes sociales, compartir ingresos de AdSense, utilizar plantillas en ThemeForest y cómo empezar a vender cerámicas artesanales por Internet.

Wordpress Themes gibt es wie Sand am Meer. Ob kostenlos oder kostenpflichtig, mobil optimiert oder nicht. Gerade Einsteiger sind zu Beginn oftmals überfordert. Wie findest du also das richtige Theme für dein Webprojekt? Mit meiner ultimativen 11 Punkte Checkliste liegst du definitiv goldrichtig. Tausende Wordpress Themes findest du zudem bei Themeforest.net. Viel Spaß beim Stöbern.

#1 - BREAKING: 7 Changes Coming To WordPress 5.4 + One Controversial One https://wordpress.org/news/2020/03/wordpress-5-4-rc4/ https://www.youtube.com/watch?v=g6uz8a6XBBY #2 - Is Open Source recession-proof? https://dri.es/is-open-source-recession-proof #3 - Finding Balance in These Uncertain Times: Remote Work and Sharing Our Struggles https://wptavern.com/finding-balance-in-these-uncertain-times-remote-work-and-sharing-our-struggles #4 - Why 800+ WordPress Believers Invested Over $1M in a New Approach To Hosting WordPress https://convesio.com/1m-a-new-approach-to-wordpress/?utm_source=wpmail&utm_medium=ellipsis&utm_content=1m-a-new-approach-to-wordpress #5 - ThemeForest vs. WordPress.org Theme Review Process https://freemius.com/blog/themeforest-wordpress-org-theme-review-process/ #6 - 4 Features Your WordPress Starter Theme Needs to Have https://torquemag.io/2020/03/wordpress-starter-theme-features/ LaunchFlows with WooCommerce with the help of your favorite page builder to create great sales funnels. See how easy it is to turn your sales funnel vision into reality with LaunchFlows. Use this coupon code WPTonicRocks to get a 25% discount. LaunchFlows At https://launchflows.com/

#1 - BREAKING: 7 Changes Coming To WordPress 5.4 + One Controversial One https://wordpress.org/news/2020/03/wordpress-5-4-rc4/ https://www.youtube.com/watch?v=g6uz8a6XBBY #2 - Is Open Source recession-proof? https://dri.es/is-open-source-recession-proof #3 - Finding Balance in These Uncertain Times: Remote Work and Sharing Our Struggles https://wptavern.com/finding-balance-in-these-uncertain-times-remote-work-and-sharing-our-struggles #4 - Why 800+ WordPress Believers Invested Over $1M in a New Approach To Hosting WordPress https://convesio.com/1m-a-new-approach-to-wordpress/?utm_source=wpmail&utm_medium=ellipsis&utm_content=1m-a-new-approach-to-wordpress #5 - ThemeForest vs. WordPress.org Theme Review Process https://freemius.com/blog/themeforest-wordpress-org-theme-review-process/ #6 - 4 Features Your WordPress Starter Theme Needs to Have https://torquemag.io/2020/03/wordpress-starter-theme-features/ LaunchFlows with WooCommerce with the help of your favorite page builder to create great sales funnels. See how easy it is to turn your sales funnel vision into reality with LaunchFlows. Use this coupon code WPTonicRocks to get a 25% discount. LaunchFlows At https://launchflows.com/

Submitting your WordPress theme for review can be a tedious process. I’ve personally spoken with many theme developers who have been rejected from both ThemeForest and WordPress.org for reasons they did not expect, requiring them to spend 2X or 3X the amount of time developing and releasing their product. These rejections have led me to […]

Themeforest to największa na świecie aplikacja, która pośredniczy w sprzedaży szablonów stron, blogów i sklepów internetowych. W ofercie ma ponad 45 000 szablonów stron www, blogów, sklepów, wtyczek i pluginów. Themeforest to pierwszy i najlepszy wybór, jeżeli chodzi o szybkie zaprojektowanie ładnej strony firmy, sklepu lub bloga. Ale jak z mnogości wzorów wybrać ten jeden, platynowy, najlepszy firmowy szablon wszech czasów? Na jakie kluczowe elementy zwrócić uwagę? O tym w dzisiejszym podcaście.

Las plantillas de Themeforest son adquiridas por miles de personas y odiadas por una cantidad aún mayor. Los que sabemos al menos un cachito de WordPress ni por asomo las utilizamos pero a veces el diablo mete la cola y un cliente nos viene con un proyecto que incluye uno de esos themes. Así me pasó esta semana.

 Cette semaine, Seb & Wesley reçoivent Bruno Maltor, Blogueur et Youtuber voyage, il crée en 2012 votretourdumonde.com, l'un des blog de voyage les plus vues (3 millions de vues par an). Il nous raconte son parcours et nous livre les coulisses de son métier atypique. Chaque lundi, Systemator vous délivre des retours d'expérience, de l'inspiration, des outils et des conseils pratiques pour aider les entrepreneurs à développer leur créativité, leur productivité et leurs revenus. Vous venez d'activer le Systemator ! Installez-vous confortablement dans votre nouvelle vie de créatif. Retrouvez nos épisodes sur la chaine Youtube :  https://www.youtube.com/channel/UCG4TycQVNocySXhxW_VHuYQ  Mentionné dans l'épisode :  - Chaine YouTube de Bruno Maltor : https://www.youtube.com/user/VotreTourDuMonde  - Votre Tour du Monde : https://www.votretourdumonde.com/ - Themeforest : https://themeforest.net/ - Le verre du voyageur : https://www.verreduvoyageur.com/ - Everyday Backpack : https://www.peakdesign.com/products/everyday-backpack - Delsey : https://www.delsey.com/fr/fr/home - Samsonite : https://www.samsonite.fr/ - Osprey : https://www.ospreyeurope.com/fr_fr/ - L'album de Wesley : https://open.spotify.com/album/6pNMiF8AjVzCEmcnda2bhw - Sébastien Tissier : https://blackhatmarketing.info/

In this episode, we'll be joined by SEO expert Craig Campbell who will be sharing some of his favorite affiliate marketing strategies. Craig has over 18 years of experience in digital marketing, having worked with many small to medium-sized businesses with all aspects of digital marketing. He is also a regular speaker at SEO events and has conducted several webinars for SEMrush. If you're looking for ways to earn affiliate income from your blog, then you'll love this episode. Time-stamped Show Notes: [00:29] Episode Topic: Epic Affiliate Marketing Strategies for Beginners — with SEO Expert Craig Campbell [01:20] About Craig Campbell [05:37] Craig's number 1 advice to affiliate marketing beginners [10:11] Should beginners join Amazon Associates? [16:39] Affiliate marketing strategies for beginners [22:53] Must-have tools for affiliate marketing beginners -=-=-=-=- Tools & Resources Discussed in the Episode: Craig Cambell's Blog - https://www.craigcampbellseo.com/ 3 Must-have Tools for Affiliate Marketers AMZ Link Checker - https://amzlinkchecker.com/ AAWP - https://getaawp.com/ Themeforest - https://themeforest.net/ Costa PBN - https://costapbn.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

In this episode, we'll be joined by SEO expert Craig Campbell who will be sharing some of his favorite affiliate marketing strategies. Craig has over 18 years of experience in digital marketing, having worked with many small to medium-sized businesses with all aspects of digital marketing. He is also a regular speaker at SEO events and has conducted several webinars for SEMrush. If you're looking for ways to earn affiliate income from your blog, then you'll love this episode. Time-stamped Show Notes: [00:29] Episode Topic: Epic Affiliate Marketing Strategies for Beginners — with SEO Expert Craig Campbell [01:20] About Craig Campbell [05:37] Craig's number 1 advice to affiliate marketing beginners [10:11] Should beginners join Amazon Associates? [16:39] Affiliate marketing strategies for beginners [22:53] Must-have tools for affiliate marketing beginners -=-=-=-=- Tools & Resources Discussed in the Episode: Craig Cambell's Blog - https://www.craigcampbellseo.com/ 3 Must-have Tools for Affiliate Marketers AMZ Link Checker - https://amzlinkchecker.com/ AAWP - https://getaawp.com/ Themeforest - https://themeforest.net/ Costa PBN - https://costapbn.com/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Tény: Akár B2C-ben, akár B2B-ben tevékenykedünk, szükségünk van landoló oldalakra. Sok esetben viszont nem kap elég fókuszt, hiszen "Miért is fektetnénk egy landoló oldal létrehozásába időt és energiát, amikor minden elérhető a weboldalon?" - hangozhat el a kérdés. A válasz egyszerű: ha nem megfelelő tartalmat lát a felhasználó, akkor nem várhatjuk el tőle, hogy konvertáljon. Gyere el ingyenes előadásunkra augusztus 29-én, ahol bemutatjuk, hogy hogyan gyárthatsz igazi "vevőmágnes" landoló oldalakat az alapoktól kezdve, egészen a finomhangolásig. Az elhangzottak alkalmazásához pedig segítségre lesz a helyszínen kiosztott checklist, amely alapján ellenőrizhetjük a meglévő és a jövőbeli landoló oldalainkat, hogy azok a maximális hatékonysággal működjenek! Ha szeretnéd ezt videón is megnézni: Link: https://www.youtube.com/watch?v=XDlthNq8z9g Ha szeretnél kicsit olvasni még róla: https://www.innonic.com/blog/az-effektiv-landolo-oldalak-nelkulozhetetlen-elemei/ Csatlakozz hozzánk: https://innonic.com/ Kövess minket Facebookon: https://www.facebook.com/innonicgroup És Instagramon: https://www.instagram.com/innonicgroup/ Iratkozz fel YouTube csatornánkra itt: https://www.youtube.com/c/INNONIC?sub_confirmation=1 Az előadásban elhangzó tool-ok - Themeforest: ötletek, inspirációk designokhoz - MockFlow: wirefram alkotáshoz - wirefram/cc: wirefram alkotáshoz - canva.com: wirefram alkotáshoz - axureRP: wirefram alkotáshoz - wix.com: platform - landingi: platform - unbounce: platform - Instapage: platform - QuickPages: platform

Seguramente tienes un sitio de wordpress y quieres cambiar de tema, pero no encuentras uno bueno, bonito y barato. O has tenido que ponerte a probar entre temas gratuitos y has perdido horas mareado sin llegar a ninguna parte. El mercado de temas para wordpress es ENORME así que es fácil sentirse abrumado rápidamente. Contactame === https://jdevm.com/contacto/ Themeforest === https://1.envato.market/dAgj7 Tema Flatsome === https://1.envato.market/nJxdV Pingdom === https://tools.pingdom.com/ Pagespeed === https://developers.google.com/speed/pagespeed/insights/ --- También puedes leer mucho más sobre ésta temática en mi blog: https://jdevm.com/blog Estaré consejos que te ayuden a mejorar tus procesos de marketing digital y negocios. Tambien soy desarrollador web experto en tiendas en línea de alta conversión.

I’m glad to be with Igor Ligay from Stylemix themes today, a developer who can definitely be called “successful” when it comes to the world of selling WordPress themes and plugins. We’ll be quizzing him on his experience selling on ThemeForest, and his more recent venture selling Stylemix plugins from their website using Freemius. Let’s […]

Envato's capacity to create new products is relentless. They don't all work but there's one product that's tipped to be a very large part of the business in the coming years.  Even in the early days of the company it had created not one but three marketplaces. This is the final episode of the third season.  Share the show and leave a review where you're listening.   Scale Up is a podcast by LaunchVic, Victoria's startup ecosystem development agency. For more information on the series or anything happening in Victoria's startup scene visit launchvic.org.   GhostPatrol website / Instagram Medium: Fair revenue share for independent designers, Xavier Russo Medium: How To Make Streaming Royalties Fair(er), Sharky Laguana LaunchVic: a review of Melbourne's Digital Marketplace McKinsey: The three horizons of growth   All the sounds and music in this season of Scale Up are from Envato Elements.   Credits Hosted by Courtney Carthy Thanks to the following people in this episode in no particular order. Ghostpatrol AKA David Booth Collis Ta'eed James Ross Prof Michael Vitale Monica McCormick Xavier Russo Julian Doherty Support the show.

You've never heard of a company profit share like this. Wanting to take a more systematic approach to how the company shares its profit the team at the top gets a small team in HR together to keep a secret and get busy. What they do will only ever and can only ever happen once at Envato.   Scale Up is a podcast by LaunchVic, Victoria's startup ecosystem development agency. For more information on the series or anything happening in Victoria's startup scene visit launchvic.org.   Credits Hosted by Courtney Carthy Thanks to the following people in this episode in no particular order Mary-Anne Cosgrove Peter Rhoades Collis Ta-eed Amber Johnson Nick Rasmussen Julian Doherty Briany Kalms Kelly Dent Support the show.

It’s a Labor Day weekend Friday, so why not start the three-day weekend with some timesavers, shortcuts, and productivity tips? Host Luis Malbas talked with Jonathan Rock, Quetzalcoatl Cortes, and Alan Natachu about some of their favorite ways to be more productive L&D professionals. The discussion covered: Procrastination Taking action Creating productivity rituals Removing distractions Saying “NO” Outsourcing the small stuff Creating schedules and blocking off time Ideal workspaces Stop answering your phone Setting expectations ...and lots more Here are a few links of useful tools from the chat: Quick Text Paste: https://download.cnet.com/QuickTextPaste/3000-2384_4-75704941.html Post Haste: https://www.digitalrebellion.com/posthaste Incompetech: https://incompetech.com Kenney (game assets): https://kenney.nl/ Production Crate: https://www.productioncrate.com/ Themeforest: https://themeforest.net/ Link to blog post: https://tldc.us/2019/09/01/community-discussion-share-your-timesavers-shortcuts-and-productivity-tips/

Being a huge website makes you a big target for people with bad intentions. And when they decide to act it can often come in the form of a distributed denial of service attack - a DDOS attack. What happens when Envato's targeted and how do they respond? Whoever's on call get's to work quickly.   Scale Up is a podcast by LaunchVic, Victoria's startup ecosystem development agency. For more information on the series or anything happening in Victoria's startup scene visit launchvic.org.   Credits Hosted by Courtney Carthy Thanks to the following people in this episode Mario Visic Lindsay Andrew James Ross Support the show.

"When the community succeeds, we succeed" One of the the values (see last episode) and emblematic of the focus Envato retains on its treasured and longtime community of authors. Building the global community has been a focus from the start. It is why Envato can keep diversifying, scaling and increasing the huge amount of revenue that flows through it to the community. Scale Up is a podcast by LaunchVic, Victoria's startup ecosystem development agency. For more information on the series or anything happening in Victoria's startup scene visit launchvic.org. Credits Hosted by Courtney Carthy Thanks to the following people in this episode Collis Ta'eed Cyan Ta'eed Kate McInnes Mario Visic James Giroux Brett Elliott Josh Janssen Julian Doherty Nick Rasmussen Support the show.

In a Friday meeting Collis Ta'eed's phone starts buzzing. Someone appears at the window. Then half the executive team are waiting outside. Something's going on. It's one thing to have values, it's another to stand by them even if it negatively affects the business. When push came to shove Envato's made those choices. Almost more than any other, "Values" is the word people at Envato used when describing the company. Scale Up is a podcast by LaunchVic, Victoria's startup ecosystem development agency. For more information on the series or anything happening in Victoria's startup scene visit launchvic.org. Credits Hosted by Courtney Carthy Thanks to the following people in this episode Collis Ta'eed Jo Miller Kate McInnes Mary-Anne Cosgrove Matthew Cox Cyan Ta'eed Paul Moran Support the show.

Andre is the founder of Project Huddle, which happens to be the design feedback tool we use and recommend. Andre started out in an agency before a turn of events that led him to developing ThemeForest themes, doing client work and eventually moving on to creating a visual design feedback tool. He shares his lessons […]