Glofox Fitness Founders Podcast

Welcome to the Fitness Founders Mini series, in collaboration with Mehdi Elaichouni, owner of Carpe Diem Jiu Jitsu Throughout each episode, Mehdi shares his first-hand experience navigating the challenges he faced as a new fitness operator, highlighting key learnings and actionable takeaways to help equip new fitness business owners as they set up their first operation. Finding a location for your fitness business is an art and a science. In this episode, Mehdi talks us through the steps that led him to find the perfect first location for Carpe Diem. He highlights the importance of having a vision, doing your research, exploring areas you love as well as the key things to consider once you've found a place where you can see your vision coming to life. Connect with Mehdi here: https://www.carpediembjj.sg This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week, we are joined by Cory Sterling, a lawyer and the owner of Conscious Council, a law firm focused on servicing health and wellness businesses.   Connect with Cory here: linkedin.com/in/corysterling/ In this episode, Cory explains the origins of Conscious Council, the biggest legal risks fitness business owners can face, and how using a legal service allows you to really focus on the important areas of your business. As mentioned in the episode, Cory has kindly offered a discount for his excellent course: Don't Get Sued: Legal Essentials for Wellness Professionals, which covers the core issues we've seen our clients have the most questions about. Link to course here: https://sso.teachable.com/secure/357916/checkout/3282459/dont-get-sued Use discount code GLOFOX to it for FREE This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

Fred Hoffman is an international fitness expert and consultant based in Paris, France. He is the owner of Fitness Resource Consulting Services.   Back in July Fred joined us to talk about what makes a great customer service, how different digital customer touchpoints and channels work and how customer service strategies differ from market to market.   Connect with Fred here: https://www.linkedin.com/in/fredhoffman/?originalSubdomain=fr   This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

Todd Wadler is a former investment banker and is the co-founder of BoxUnion and the current CEO of Title Boxing.  Todd talks to us about starting BoxUnion, how he grew it into a profitable business, and how he applied the lessons he learned to over 150 franchise locations with Title Boxing. Connect with Todd here: https://www.linkedin.com/in/todd-wadler-85513a18/ This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

Josh will be speaking at #Glocon2021 which brings together the best minds in the industry to help you navigate the world post pandemic. Sign up here: https://www.eventbrite.ie/e/glocon-2021-tickets-158559464627 Josh Biro is the founder of The Yogapreneur Collective, an ethical business coaching program for purpose driven yoga studios. In this episode Josh talks about focusing on the core vision of your studio, why value is the key to your pricing and the simple secret to making your sales pitch successful. Connect with Josh here: https://www.instagram.com/joshbiro Find The Yogaprenuer Collective here: https://joshbiro.com/the-yogapreneur-collective/ This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com

This week we talk to David Marquet, a retired United States Navy captain and submarine commander, leadership expert and bestselling author of Turn the Ship Around and Leadership is Language. In this episode David describes how he transformed USS Santa Fe into what has been called the most empowering organization ever seen, how to transform your leadership style from telling people what to do to letting people make decisions for themselves and why you need to think about the legacy you want to leave as a business owner Find out more about David and his essential leadership books here: https://davidmarquet.com/ This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week we talk to April Fisk, the CEO of Rockbox Fitness, a boxing inspired boutique fitness franchise based in the US. In this episode, April tells us about what the best franchises do at the highest level of operations, the key qualities of a successful franchisee and the importance of building strong communities within a franchise network. Connect with April here: https://www.linkedin.com/in/april-fisk-08600316/ Check out Rockbox Fitness here: https://rockboxfitness.com/ This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week we welcome back Chris Cooper, a gym owner, author and the founder of the fitness business mentorship program Two Brain Business.  In this episode Chris tells us about how gyms were forced to rethink their business models during Covid-19, where fitness operators need to spend their time and money to be successful and he explains the secret behind why you should aim for 150 members when starting out.  Connect with Chris here: https://www.linkedin.com/in/twobrain/?originalSubdomain=ca   Find out more about Two Brain Business here: https://twobrainbusiness.com/   Take a look at their State of The Industry report here:  https://twobrainbusiness.com/research/   Check out this article on Robert Dunbar's research that Chris mentions in the episode: https://www.bbc.com/future/article/20191001-dunbars-number-why-we-can-only-maintain-150-relationships This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week we are joined by Laurie McCartney, who is the President of Global Fitness and Wellness Solutions at Ascend Learning, which includes The National Academy of Sports Medicine (NASM), Athletics and Fitness Association of America (AFAA), Premier Global, ActiveIQ, and ClubConnect. In this episode Laurie talks about the changing role of fitness learning and development, how to add to your toolkit of skills to grow your business and the new opportunities on the horizon for fitness businesses post pandemic. Connect with Laurie here: https://www.linkedin.com/in/laurie-mccartney-1ba1456/ Check out NASM on the following channels: NASM on Facebook https://www.facebook.com/personaltrainers NASM on Instagram https://www.instagram.com/nasm_fitness/ NASM on YouTube https://www.youtube.com/channel/UCjWgUFeyDbeQ3Q_eVCup_7Q This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week we talk to Debra Strougo and Eric Von Frohlich, the founders of Row House, an Xponential brand and boutique fitness franchise that offers a low-impact, cardio enhancing, full-body strength workout for all fitness levels. In this episode Debra and Eric tell us about the challenges and successes starting out, how they built the brand from a few locations into a franchise and what the future looks like for the company and the industry as a whole. To to get involved with the Gyms Coalition that Debra mentions in the episode check out this link here: https://gymscoalition.org/get-involved Connect with Debra here: https://www.linkedin.com/in/debrastrougo/ Connect with Eric here: https://www.linkedin.com/in/eric-von-frohlich-7a93b525/ This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

We are joined by Ian Mullane, the CEO of Keepme, an AI-based revenue acceleration CRM for fitness operators. He is also the author of The Fitness Future: Rules of Engagement, a white paper on the future of the fitness industry. Read his whitepaper here: http://bit.ly/TheFitnessFutureFFP Connect with Ian here: https://www.linkedin.com/in/ianmullane/ In this episode Ian discusses some key points from his whitepaper and explains how data-driven personalization can increase retention, the importance of consistency in the member journey and how fitness operators should engage with big tech companies entering the market. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

The week we talk to Adam Zeitsiff, the President and CEO of Intelivideo, which is a digital video platform that helps fitness operators to transform their business into a hybrid model. Adam is also formerly the CEO of Golds Gym and has a wealth of experience in the fitness and technology space. You can connect with him here: https://www.linkedin.com/in/adam-zeitsiff In this episode Adam tells us how to create value for your members with your online offering, how large franchises can empower franchisees within this hybrid model and how to get ahead of the competition with hyper-personalization. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

Matthew Januszek is the co-founder of Escape Fitness Equipment and the host of the popular Escape Your Limits Podcast. You can find him here: https://www.linkedin.com/in/matthewjanuszekescape/ Listen to the Escape Your Limits Podcast here: https://open.spotify.com/show/1ti8eXhs3O0qyXRRvzugcf In this episode, Matthew talks about why he started Escape Fitness, the thinking behind the design of a gym, and why you shouldn’t lose sight of your core business as digital fitness becomes more popular This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week we talk to Bryan O’Rourke, the President of the Fitness Industry Technology Council who holds a range of different leadership, speaking, and advisory roles across the fitness industry. You can find Bryan here: https://www.linkedin.com/in/bryankorourke/ In this episode, Bryan talks about how the growing influence of technology in fitness over the past few years, how major tech companies are moving into the fitness and health space and what large franchises and independent operators need to do in as the market becomes more competitive. T his podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

Simon Flint is our guest this week. He is the CEO of Evolution Wellness which is the largest network of wholly-owned fitness studios in Asia. Currently, they have over 170 locations in 6 countries.  Their portfolio includes 5 fitness brands and 1 wellness brand. They also own a software brand focused on the fitness industry. In this great episode, Simon talks about his decision-making process when investing in wellness and fitness brands, the leadership philosophy that influences the culture in the organization, and how to maintain high performance across a diverse range of brands. You can find out more about Evolution Wellness here: https://www.evolutionwellness.com/ This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week we talk to Vanessa Severiano, a growth, branding, and sales expert who is also the host of the excellent podcastThe Business Side of Fitness. Find out more about Vanessa and what she does at www.vanessaseveriano.com In this episode, she talks about changing consumer expectations, where you need to focus your sales and marketing efforts right now, and why mission-driven companies will win long term. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

The week we talk to Loreana Acosta, a fitness business consultant who helps fitness businesses grow and become successful in the Middle East. In this episode Loreana explains the playbook for launching a gym or studio in the Middle East, the key mistakes to avoid when starting out, and lays out the unique challenges and opportunities presented in the region. To connect with Loreana you can find her here: Instagram: https://www.instagram.com/_loacosta_/ Linkedin: https://www.linkedin.com/in/loreanaacosta/ This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week we talk to Eric Malzone, a fitness industry consultant and podcast host who has a wealth of experience in entrepreneurship and the fitness industry. In this episode, Eric talks to us about the huge opportunity in the industry right now and takes us through the key qualities you need to be a successful fitness entrepreneur. Eric is the host of two excellent podcasts. The Future of Fitness Podcast a health science, fitness, and wellness interview podcast featuring the bleeding edge experts and entrepreneurs and The Black Diamond Podcast, where he interviews some of the world's best and brightest entrepreneurs, founders, and influencers. The Future of Fitness Podcast: https://www.futureoffitness.co/ The Black Diamond Podcast: https://www.level5mentors.com/podcast/ Check out Eric's consultancy business Level 5 Mentors: https://www.level5mentors.com/ Connect with Eric here: https://www.linkedin.com/in/eric-malzone-%F0%9F%92%A0-8b452a3/ This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week we talk to Russ Harrison, the Group Managing Director of Spartans Boxing Club, a community focused boxing club expanding rapidly across the Asia Pacific and Middle East. In the episode Russ takes us on a journey from opening his first location in Singapore to building a franchise fitness business that is set to take him to 5 locations and beyond this year. This is a must listen for anyone thinking of growing their studio into a franchise. Russ will be running a virtual event on the 28th of October for anyone interested in getting involved in the Spartans Boxing Club franchise in Australia. Contact Russ at russ@spartansboxing.com for more information This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

Here is the fourth in a series of roundtables we recorded from our recent virtual conference Glofox Connect. Emma Barry, Global Fitness Authority and Author of Building a Badass Boutique, Barry Ennis and Shay Kostabi, hosts of The Fitness Career Mastery Podcast, Dr. Paul Bedford, Fitness Industry Expert on Retention, Attrition and Customer Experience, Chris Stevenson IHRSA Board Member and Owner of Stevenson Consulting and Steve Pirt, CEO of Friction Free Fitness give expert insights on the value you need to be providing to keep members engaged. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

Here is the third in a series of roundtables we recorded from our recent virtual conference Glofox Connect. David Steel, Chief Viral Officer of Sneeze.It, Erik Russell, Author of The Art of Selling Memberships, Celia Lopez, CEO of Placemade and Sam Holden, Founder and Owner of Pole Rocks Pole Studios in Surrey UK, know how to get leads in the door and how to convert them. Learn from them how you can kick start growth right way This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

Here is the second in a series of roundtables we recorded from our recent virtual conference Glofox Connect. Mike Hansen and Ann Marie Barbour from fitness streaming agency Endorphinz, Mark Wilson, owner of Lion Fitness, Kristina Ejem, and Helene Jafine, co-owners of Girls Just Wanna Box tells us about why you absolutely need a digital offering alongside your in-studio service to be successful in today's transformed fitness industry.  This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

Here is the first in a series of roundtables we recorded from our recent virtual conference Glofox Connect. Brittany Welk, Performance Consultant at Loud Rumor & Co-Founder of LadyStrong Fitness in Illinois, Jack Thomas CEO of BASE Bangkok and Coby Van den Ende Founder and Owner of UberShape in the Gold Coast in Australia are now all back open for business. Hear how they got there. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week we talk to Andy Peat, the Chief Product Officer of Lift Brands Inc. which includes SNAP Fitness and the 9Round International Franchise. In this episode Andy talks about his career to date, rising to the top of a large franchise, how SNAP and 9Round dealt with closing down during COVID-19 and how the fitness industry has changed as they open back up. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week we talk to Jack Cardy, Managing Director of Live Fit Gym and the co-founder of Media Bros, a content creation service for personal brands, gyms, and influencers. In this episode, Jack talks to us about what you need to do on day one of creating a content strategy, building video content on a budget, and the secrets of cutting through the noise on social media. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week we talk to the owners of a studio who plan to come out of lockdown with a determination to be more successful than ever. Kristina Ejem and Helene Jafine operate Girls Just Wanna Box, a studio based in Toronto on a mission to unite women through their love of boxing. In this episode, they talk about building a memorable brand from the early days, going online during COVID-19, how they’re opening back up, and their unique approach to adapting their offering for different skill levels. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week we talk to Barry Ennis and Shay Kostabi, who help fitness studios succeed with their online offering and host the popular Fitness Career Mastery Podcast. In this episode, we talk about creating high-quality live streaming at low cost, the fundamentals of coaching on camera, and integrating your online offering into your reopening strategy. Check out their excellent training course Learn to Livestream here: https://fitnesscareermastery.com/learntolivestream Barry and Shay have also kindly provided a discount of 15% - use the code GLOFOXLIVE This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

In today's episode, we are joined by Mike Hansen. Mike has an extensive background in the fit-tech industry, gamification, and venture capital. His company, Endorphinz is a full-service fitness streaming agency, and Mike is a Managing Partner who also looks after strategy and development. He chats about the importance of establishing a strategy first, the different advantages of a live-streamed class offer, and goes into how you should price your digital offering to help grow your business in the long term. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

Industry leader Emma Barry joins us on this value-packed episode of the podcast. Emma has worked with marquee fitness brands such as Equinox and Les Mills. Since 2017 she has consulted for budget clubs, boutique studios, and fit-tech start-ups and is also a prolific writer and sought-after speaker. Emma chats to us about what drove her to write her book Building a Badass Boutique, her thoughts on pivoting to a digital offering, and discusses the playbook for boutique studios opening back up. If you would like to pick up a copy of her book, you can find it here: https://www.amazon.com/Building-Badass-Boutique-10-Touch-Designing/dp/1734299606 And if you would like to sign up for her online master class, you can find it here:  https://www.buildingabadassboutique.com/ This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

In this episode we had a great conversation with David Steel. He is the Chief Viral Officer of Sneeze.it, a social marketing and consulting firm, specializing in the design and implementation of social and word-of-mouth marketing for small to medium-sized companies. David talks to us about building out and targeting different personas, the process behind creating a better offer than your competition, and how to craft the right messaging and creative for your online campaigns. He also gives his thoughts what gyms and studios need to be doing in an industry affected by COVID-19. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

Chris Stevenson, a 20 year veteran of the fitness industry and IHRSA board member, joins us on the show to discuss the key factors that make a great member experience. Chris has been everything from a fitness instructor to a studio owner in his long career. He now owns Stevenson Consulting, helping fitness studios succeed in different aspects of running a fitness business with the main focus on member experience. In this episode Chris talks to us about using data to improve the experience for your members, how to train and empower your staff to deliver this experience and his thoughts on the challenges studios will face when they reopen in the coming months. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

Steve Pirt, the CEO OF Friction Free Fitness and previously the National Director of Franchise Operations for UFC Gym, joins us on the podcast to talk all things franchise. Steve gives us some great insights into how large franchises operate, how to communicate effectively with franchisees, and the importance of a proven playbook, especially in a fitness industry transformed by COVID-19. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

Eric Killian is a Certified Public Accountant and the founder of The Fitness CPA, an accountancy firm specializing in finance for fitness businesses, based in Colorado in the USA. Eric talks to us about taking stock of where your business is right now, explains the types of government assistance still available, and explores the difficult financial decisions you may have to make due to COVID-19. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

This week we were so excited to talk to Dr. Paul Bedford, an industry-leading expert on retention and the owner of Retention Guru, which helps independent gyms and larger international franchises with their retention strategies. Paul talks to us about the fundamentals of a great retention strategy, creating an engaging customer experience in a virtual setting and the key to implementing change across multiple location franchises. To get in contact with Paul you can find him at paul@retentionguru.co.uk This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at www.glofox.com

Stuart Brauer always brings a lot of energy to every conversation about running a fitness business and we were happy to have him back on the show to talk about the current state of play in the fitness world.  He is the owner of WTF Gym Talk, an all-round resource for those looking to grow a real fitness business. He is also the owner of Urban MVMNT, a fitness studio in Charlotte, North Carolina.  Stuart talks to us about providing value for members when they go online, ways to keep your customers loyal and how to use your brand to engage your members. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at www.glofox.com

We were delighted to have Jack back on the show. Jack is the owner of BASE Bangkok and host of the Fitness Business Asia Podcast. Jack tells us he how has transitioned his business online during COVID-19, the challenges that came with this, and gives some great tips on how to price and package your online offering. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at www.glofox.com

Alex Hormozi is the founder and owner of Gym Launch a business that helps gym owners build massively profitable gyms. Initially, he struggled as a gym owner but began a process of learning as much as he could to fix every problem with his business. He transformed one struggling gym into 6 packed and profitable gyms and launched a business to help other gyms achieve the same success. The Gym Launch model has transformed over 1500 gyms in four continents. He is also the author of Gym Launch Secrets and the host of the Gym Secrets Podcast.  In this episode, Alex gives advice on making your business a revenue-driving machine, explains why accountability will be the key differentiator and lays out some top tips for mastering sales over the phone. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at www.glofox.com

Now that gyms have moved online, how do they acquire new members? In this episode, previous guest and gym sales expert Erik Charles Russell gives us some answers to this question, as well as tops tips for putting on online classes and his thoughts on where the industry will be in the future. Check out his completely free COVID-19 Membership Sales Success Pack here: https://sellingmemberships.com/covid19 This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at www.glofox.com

Mike Arce is the CEO and founder of Loud Rumor, a fitness marketing agency helping thousands of fitness studios around the world. Mike is a step ahead with his insights into providing value as your business goes online and lays out some key strategies to help grow your gym during this challenging time. He's also released a special edition of his popular podcast The GSD Show, focusing on how studios should navigate the enormous impacts of COVID-19, with over 70 episodes recorded in just over two weeks.  In particular, check out a recent episode he mentions on the show about the Paycheck Protection Programme here: www.gsdcovidupdates.com/ep-70 This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at www.glofox.com  

Due to the effects of COVID-19, the fitness industry has been forced to go online to survive. Many gyms and studios have adapted to this change with varying different results. A previous guest on the show, Brittany Welk made this change and has brought her studio Ladystrong Fitness, totally online, with a 100% retention rate. So we were delighted to have Brittany back on the show to talk about the initial shock and challenge of closing her business and moving it online. She also gives some top tips for delivering online classes and explains strategies to continue delivering a positive member experience. There’s so much great stuff in this episode, and if you want to reach out and talk to Brittany you can find here on Instagram at @brittany_welk and @ladystrong_fitness This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at www.glofox.com

This week we talk to Stephen Weinmann, the founder, and owner of BikeRowSki, a boutique fitness concept that has franchised out to 5 locations in the space of a year and a half. Stephen lifts the lid on creating and establishing a unique fitness concept and the challenges of scaling a franchise from scratch. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at www.glofox.com

We talk to Andrea Hovel, the co-owner of Healthier Bookkeeping, which is an accounting business that specifically helps fitness businesses. The financial side of running a fitness business can be scary for some, so we decide to invite an expert on the show to ease any fears you may have. Andrea explains the three main financial statements you need to understand in business and gives some expert advice to avoid any fitness business financial pitfalls! You can find Andrea at www.healthierbookkeeping.com This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at www.glofox.com

Fitness entrepreneur, business coach, and author Phil Graham joins us to discuss the three mindsets that separate successful fitness entrepreneurs from the rest. He also talks about how to make an impact and achieve freedom in life and in business. You can find more information about what Phil does at https://www.phil-graham.com/ and take a listen to his fantastic podcast here:https://podcasts.apple.com/ie/podcast/the-fitness-entrepreneur-podcast/id771021324 This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at www.glofox.com

Leaving corporate America behind to become a fitness entrepreneur, Katie Daniel has never been afraid to take on a challenge. Her studio, Ambition Fitness, focuses specifically on strength training for women. In this episode, Katie talks about creating the perfect member journey that has made her franchise ready in less than 12 months. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at www.glofox.com

Chris Cooper is a gym owner and the author of the best-selling fitness business books Two-Brain Business and Two Brain Business 2.0. He is also the founder of the business mentorship program of the same name, which you can find at www.twobrain.com. Chris talks about how the concept of the Gym Business Flywheel can make gyms profitable. This is essential listening for anyone looking to grow their gym. This podcast is brought to you by Glofox, the boutique fitness software management company. If you are looking to accelerate growth. work efficiently and deliver a well-branded boutique customer experience, check us out at www.glofox.com

The fitness industry in Asia has experienced incredible growth in the last number of years. One man who is at the forefront of the latest trends in this region is Ross Campbell, the CEO and founder of FIT Summit, a B2B health and fitness events company based out of Singapore. Ross joins Kevin to talk about the digitization of the fitness industry, independent boutiques and franchising in Asia, and the value of networking for a fitness entrepreneur. You can find out more about FIT Summit here: https://thefitsummit.com/ This podcast is brought to you by Glofox, the boutique fitness software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at www.glofox.com

It's our first Yoga episode! And we couldn't be happier to have yoga entrepreneurs and brothers Christopher and John Yax on the show. They are the founders and owners of Hot House Yoga, a studio based in Virginia, USA. Christopher and John chat to us about keeping a consistent teaching style across all their studios, how to increase the value of your yoga offering and how to create a compelling frontend offer that sells. They also host the excellent Yoga Entrepreneur Secrets Podcast which you can listen to here: https://podcasts.apple.com/us/podcast/yoga-entrepreneur-secrets/id1472626257 This podcast is brought to you by Glofox, the boutique fitness software management company. If you are looking to accelerate growth. work efficiently and deliver a well-branded boutique customer experience, check us out at www.glofox.com

Jack Thomas is the founder and CEO of BASE, a boutique fitness studio based in Bangkok. He is also the host of the fantastic Fitness Business Asia Podcast which you can listen to here. In this episode, Jack talks about some of the factors that helped BASE win Asia's Gym of the Year in 2018, including how tracking your member's results will ensure success, why you need a strong sales manager and the secret behind keeping values consistent as you scale. This podcast is brought to you by Glofox, the boutique fitness software management company. If you are looking to accelerate growth. work efficiently and deliver a well-branded boutique customer experience, check us out at www.glofox.com