Good Enough Counsellors

Have you ever sat down and worked out how much your private practice is costing you? Sometimes it's more than you realise and this can have an impact on whether it's a business that actually supports you.Your session fees need to not only cover day to day costs such as supervision, but also allow for holidays, sickness and retirement.In this second episode with psychotherapist and supervisor, Claire Ratcliffe, we discuss how to build a sustainable practice including how to attract clients.In this episode:How Claire started TikTok, despite her discomfort with visibility, and how she makes it work alongside running a busy practice and being a single parentThe impact of her TikTok channel on her enquiriesWhy she thinks it is important to let people know who you are and what you offer rather than relying on a single place to find clientsThe hidden costs of running a private practiceThe beliefs therapists can have about being greedy or selfish and the impact on their feesAccessibility and why higher fees can make it easier to offer concessionsHow our personal history with money can affect the fees we are comfortable to chargeWhy comparing your fees with another therapist can be misleading due to different financial circumstancesThe main message Claire would like you to take away is not "Charge what you're worth" but to remember your worth isn't determined by what you charge. It doesn't change if you charge £50 or £500. Instead, base your fees on what your practice, your health and your wellbeing need so that you can continue to keep doing the work.And if Claire's comments about letting people know who you are and what you have to offer have got you thinking about your own practice, this is exactly what we'll be working on next in Therapy Growth Group.From the week beginning 12th October, we'll be spending four weeks looking at your niche: who you most want to help, what makes you unique and how you can communicate that so the right clients can find you.If you'd like some support to work through this alongside other therapists, you can find out more about Therapy Growth Group HEREIf you'd like to find out more about Claire and her new supervision group aimed at relationship therapists, please visit her website HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: private practice counselling, therapist private practice, sustainable private practice, counselling fees, therapist fees, how much should therapists charge, setting counselling fees, raising counselling fees, money mindset for therapists, cost of private practice, private practice expenses, therapist burnout, attracting therapy clients, how to get counselling clients, marketing for therapists, therapist visibility, social media for therapists, TikTok for therapists, counselling marketing, building a therapy practice, growing a private practice, private practice income, counsellor private practice UK, psychotherapist private practice, Claire Ratcliffe, Josephine Hughes, Good Enough CounsellorsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Working with couples can feel very different from working with individual clients. There are two people in the room, two different perspectives and the added challenge of managing what happens between them.In this episode of the Good Enough Counsellors podcast, I talk to integrative psychotherapist, couples therapist and clinical supervisor Claire Ratcliffe about how therapists can feel more confident working with couples.Claire shares that she didn't always enjoy couples work. Despite completing couples therapy training, she initially felt out of her depth and eventually removed couples counselling from her profile altogether. It was only when she found an approach that suited her, alongside specialist training and supervision, that her experience began to change.Today, couples work is something she loves.We talk about what makes couples counselling so rewarding, as well as some of the challenges therapists can face when working with more than one client in the room and how to handle them.Towards the end of our conversation, we return to something that made a huge difference to both Claire's experience and my own reflections on working with couples: supervision. Claire explains why specialist couples supervision matters and how learning alongside other therapists can help you develop your skills and feel less alone when the work feels challenging.Claire is also developing a group supervision membership for couples and relationship therapists, with opportunities to learn through case discussion and shared experience. You can find out more about Claire and her supervision offer through the links below.In this episode, we discuss:Why Claire initially stopped offering couples counsellingThe difference the right training and specialist supervision can makeWhat Claire now loves about working with couplesHow childhood experiences and trauma can play out within relationshipsHelping partners listen without immediately reacting or making it about themselvesWhy slowing things down can be so important in couples therapySex, shame and differences in desire within relationshipsResentment, contempt and what can happen when couples seek help very lateWhy couples therapists can benefit from learning together in supervisionWhat to do if you want to work with couples but don't yet feel confidentIf you've ever received an enquiry from a couple and wondered whether you're really equipped to help them, I hope this conversation reassures you that feeling out of your depth doesn't necessarily mean couples work isn't for you. Sometimes it means you need more training, more support and the opportunity to learn alongside people who understand the particular challenges of the work.About Claire RatcliffeClaire Ratcliffe is an integrative psychotherapist, couples therapist and clinical supervisor. She works extensively with relationships, trauma and psychosexual issues and is passionate about helping other therapists develop their confidence in couples work.Claire also hosts the Healing Relationships: With Ourselves, Others & The World podcast and shares relationship education on TikTok.You can find out more about Claire and her supervision on her website, HERETherapy Growth GroupIf this episode has got you thinking about the support you'd like with your own private practice, you can also find details of Therapy Growth Group below.From the week beginning 12 October, we'll be spending four weeks exploring your niche: who you most want to help, how you uniquely help them, why clients might choose you and how you can communicate that clearly to prospective clients.Therapy Growth Group includes regular live calls where you can ask questions, get feedback and connect with other therapists building their private practices.Find out more on Josephine's website, https://josephinehughes.comYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywords: couples counselling, couples therapy, working with couples, couples counsellor, relationship therapy, relationship counselling, therapist confidence, couples therapy training, couples therapy supervision, relationship therapist, clinical supervision, counselling supervision, private practice therapist, couples therapy skills, trauma and relationships, childhood trauma and relationships, psychosexual therapy, sex and relationships, relationship conflict, working with relationship issues, counsellor private practice, psychotherapist private practice, Good Enough Counsellors, Claire Ratcliffe, Josephine HughesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

It can be easy to wonder if there is any point posting on social media if hardly anyone likes it or no one comments.But what if your social media is doing more work than you realise?In this episode of the Good Enough Counsellors podcast, I share how having a presence on social media can help potential clients find you - even if they never actually read your posts.I share my own experience of learning just how much Meta AI knew about me from my online presence: and why this is welcome from a marketing viewpoint. We're no longer only writing for humans because AI is increasingly using information from across the internet to understand who we are, what we do and who we're able to help.You'll learn some simple ways to make it easier for AI to recommend you to clients and as this is my monthly social media episode, I also give you ideas for October.In this episode:Why low engagement doesn't necessarily mean your social media isn't workingHow AI is changing the way people may find and choose therapistsWhy being clear about who you help mattersHow repeating your areas of interest can strengthen your online presenceUsing real questions people ask as inspiration for postsOctober content ideas around lived experience, identity, change and failureWhy lighter engagement posts still have a place on your social mediaLinks & Resources mentioned in this episode:I'm running an Onlinevents workshop, Private Practice: Who Do You Most Want to Help?, on 26 September, exploring niching and becoming clearer about the people you most want to work with. You can book more HEREI'm also working on a new resource about how therapists can improve their digital presence so they're more likely to be found and recommended through AI search. Click HERE if you'd like to hear more when it's ready.Nicola Blunden's episode Trusting What Clients Know appeared in September 2025 and explores epistemic justice.And coming up on the podcast next week, Claire Ratcliffe joins me to talk about couples counselling, followed by a second episode looking at fees and creating a financially sustainable private practice.October Social Media IdeasThis year's World Mental Health Day theme of listening to lived experience gives us a starting point for thinking about what we've learnt from the people we work with and whose voices we might want to amplify. I also look at some of October's awareness dates around neurodivergence, menopause, Black History Month and LGBTQ+ experiences.There are ideas around change and transition as autumn arrives, failure and perfectionism, and some lighter opportunities for posts that simply help people get to know you.October dates listed in this episode:October, all month: ADHD Awareness MonthOctober, all month: Menopause Awareness MonthOctober, all month: Black History Month UK1 October: International Coffee Day8 October: International Lesbian Day & World Dyslexia Awareness Day10 October: World Mental Health Day11 October: Coming Out Day13 October: Day for Failure14 October: Face Your Fears Day16 October: Global Cat Day15 October: International Pronouns Day25 October: Daylight Saving Time ends / clocks go back27 October: Black Cat Day31 October: HalloweenSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords:social media for therapists, therapist marketing, counselling private practice, getting counselling clients, AI search for therapists, social media marketing, therapist visibility, private practice marketing, social media content ideas, October social media ideasThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

What happens when you realise a client has an eating disorder, but you're not an eating disorder specialist?As therapists, we're taught not to work beyond our competence. But specialist eating disorder services are stretched, waiting lists can be long and sometimes there isn't anywhere else for a client to go.So does referring on always have to be the answer?In this episode of the Good Enough Counsellors podcast, I'm joined by counsellor, trainer and researcher Kel O'Neill to talk about why eating disorders aren't only an issue for specialist therapists.Kel explains why eating disorders can be easy to miss, particularly when they aren't the reason someone originally comes to therapy. We talk about the influence of diet culture and weight loss medications, and why someone's weight doesn't necessarily tell us how unwell they are.We also explore the difficult question of competence. How do you know whether you have enough knowledge to help? What role do supervision, training and multidisciplinary working play? And how can therapists think about risk without becoming so frightened of getting something wrong that they feel unable to help at all?Kel also talks very movingly about her own lived experience and why a counsellor being willing to work with her made such an important difference to her life.We discuss:why all therapists need some awareness of eating disordershow eating disorders can be hidden behind other presenting issuesshame and the stereotypes that can prevent people seeking helpdiet culture, body image and weight loss medicationswhy you can't judge the seriousness of an eating disorder by someone's sizecompetence and knowing when you need additional supportmultidisciplinary working in private practicemanaging risk and the fear of getting things wronghow training and specialist supervision can helpwhat therapists can offer even when they're not eating disorder specialistsVOXED and the importance of learning from lived experienceAbout Kel O'NeillKel O'Neill is a counsellor, trainer and researcher specialising in eating disorders. Alongside her private practice, she provides training and supervision for therapists and is the founder of VOXED, Voices of Experience in Eating Disorders, which brings together lived experience, clinical practice and different perspectives on eating disorder work.Find out more about Kel via her website HERE and connect with her on Instagram HEREPrivate Practice: Who Do You Most Want to Help?One of the things therapists often worry about is feeling they need to know everything about every possible client presentation.Becoming clearer about the people you most want to help gives you the opportunity to develop your confidence and expertise in the areas that particularly interest you.On Saturday 26 September, I'm running a live Onlinevents workshop, Private Practice: Who Do You Most Want to Help?We'll be exploring how to identify your niche and become clearer about the work you most want to do.The workshop is pay what you can, and you can book directly through Onlinevents HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: eating disorders, eating disorders counselling, eating disorder therapy, therapists and eating disorders, counsellors and eating disorders, working with eating disorders, eating disorder competence, therapist competence, eating disorder risk, eating disorder awareness, eating disorder training, private practice counselling, diet culture, body image, weight loss medications, GLP-1, therapist supervision, Good Enough Counsellors, Kel O'NeillThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Have you ever decided not to tell someone about your private practice because you've assumed they won't be interested?Or perhaps hesitated because you think people won't be able to afford your fees?As therapists we can often tell ourselves that people won't want to hear about our practice and will think we're being pushy or we're too expensive. But are those assumptions really about other people - or about protecting us from anticipated rejection and disappointment?If we never tell people how we can help, we're taking away their opportunity to decide for themselves.In this short episode, we explore:The fear of rejection that can stop us talking about our private practiceHow we let our assumptions about what others will think stop us in our tracksThe importance of allowing potential clients to make their own decisionsReady to take the next step?If you'd like some practical support to become more visible and attract more of the clients you most want to help, I'd love to welcome you into Therapy Growth Group.Our 12 Action Steps programme is beginning again soon, guiding you through three months of manageable, practical actions to help you grow your private practice with confidence and without becoming someone you're not.You'll find all the details HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: therapist marketing, private practice, attracting therapy clients, counselling private practice, therapist confidence, therapy business, private practice marketing, counsellor marketing, therapist visibility, therapy clientsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Attracting therapy clients isn't just about having a great profile. Before someone books with you, they go through a series of decisions, and understanding that journey can completely change how you try to attract clients.In this episode, I'm joined by website and marketing specialist Kat Love to explore the three stages every prospective client goes through:Finding you through visibility and awarenessChoosing you by deciding whether you're the right therapist for themBooking by feeling confident enough to take the next stepTogether, we explore why so many therapists spend time polishing the later stages while avoiding the visibility work that helps people discover them in the first place. We also discuss how to make your website and profile work harder, reduce barriers to getting in touch, and use language that speaks to clients rather than other therapists.This episode was originally released as From Being Found to Being Booked, and I've chosen to share it again because this discussion is such an important foundation for finding clients .In this episode we discuss:Why therapists often focus on the wrong stage of marketingThe three stages clients go through before they book therapyWhy visibility feels uncomfortable and how to find your own "window of marketing tolerance"How your therapist profile helps clients decide you're the right fitWhy psychobabble can stop clients connecting with your messageSimple ways to make it easier for people to contact youEthical approaches to testimonials and social proofResources mentionedKat Love: https://katlove.comEmpathy Sites: https://empathysites.comIf you'd like practical support with your therapist profile, identifying your strengths, improving your marketing and attracting more of the clients you most want to help, you'll find details of Therapy Growth Group HEREListen now: if you'd like to understand how clients move from discovering you to choosing you and finally booking that first appointment, this episode will give you a practical framework you can start using straight away.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: how clients choose a therapist, therapy marketing, marketing for therapists, therapist profile, therapist website, therapist visibility, attract therapy clients, therapy enquiries, therapist profile writing, private practice marketing, counselling private practice, therapist website copy, Good Enough CounsellorsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Have you ever caught yourself saying, "I'm probably just overthinking it"?That's exactly what I said in a recent supervision session. My supervisor responded with a simple question:"Are you overthinking - or are you diminishing your feelings?"That question stayed with me.As therapists, we're often deeply compassionate people. We want to be kind, fair and understanding. But sometimes our kindness towards other people comes at the expense of ourselves.In this episode, I reflect on how easy it is to ignore our own needs because we're worried about disappointing someone else. Whether it's charging a cancellation fee, ending a session on time, saying no to a new client or making a difficult professional decision, our fear of disapproval can sometimes become louder than our own values.I also explore why consistency matters, how resentment can grow when we don't honour our own boundaries, and why listening to ourselves is an important part of ethical, sustainable practice.In this episode, we explore:Why "overthinking" isn't always what we're doingThe difference between kindness and self-neglectHow people pleasing can influence our professional decisionsWhy your values are a better guide than someone else's approvalHow healthy boundaries protect both you and your clientsThe importance of looking after yourself as well as those you supportIf you've ever struggled with saying no, worried about getting things wrong or found yourself putting everyone else's needs before your own, I hope this episode reminds you that your wellbeing matters too.If you'd like support from a community of therapists who understand these challenges, Therapy Growth Group offers weekly live calls, practical marketing support and a welcoming place to think things through with others in private practice.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: therapists, counsellors, psychotherapy, private practice, therapist boundaries, people pleasing, self care, burnout prevention, compassion fatigue, professional boundaries, supervision, therapist wellbeing, values, cancellation policy, counselling podcastThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

As a therapist, have you ever sat down to write a social media post and wondered what on earth to say? Or even, not started a social media page because you don't know what to do?It's easy to get caught up in the mechanics of posting, in the same way as when we're training we get caught up in the mechanics of counselling techniques.However, if you stand back from social media for a moment and focus on what people need, you often find it much easier to turn up as yourself.So rather than seeing social media as somewhere you have to perform, you can start to see it as somewhere you can help.If you're a therapist who struggles with the idea of using social media to reach prospective clients, this episode can help.In this episode:How to create content that helps people feel understoodHow to establish trust long before someone contacts youWhy trying to sound like someone else gets in the way of attracting clientsWhy being real matters far more than polished contentI also include ideas for social media posts for September 2026 with themes around courage, connection, creativity and balance. There's ideas for simple engagement prompts together with more educational content.The following awareness days are mentioned:Live Fearless Day – 2 SeptemberFight Procrastination Day – 6 SeptemberFeel the Love Day – 7 SeptemberSwap Ideas Day – 10 SeptemberDay of Encouragement – 12 SeptemberLive Creative Day – 14 SeptemberOnline Learning Day – 15 SeptemberWorld Gratitude Day - 21 SeptemberWorld Podcast Day - 30 SeptemberIf you're interested in finding out more about your niche, please check out my courses on my website, josephinehughes.com and you can find information about longer term support through my Therapy Growth Group HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: social media for therapists, therapist marketing, counselling private practice, private practice marketing, social media for counsellors, counselling marketing, therapist social media, attract therapy clients, how to get therapy clients, marketing for counsellors, therapist private practice, counselling business, therapist branding, social media content ideas, content ideas for therapists, private practice growth, Josephine Hughes, Good Enough CounsellorsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Starting private practice can feel daunting, especially if you're wondering whether you're experienced enough, whether clients will ever find you, or whether you're making the right decision.In this episode, I talk to counsellor Katrina Johnson, who had been a therapist for 20 years before finally taking the leap into private practice. Despite her experience, she admits she was frightened to get started and worried she wasn't good enough.Today, Katrina has a thriving private practice, a waiting list and works as a supervisor. In our conversation, she shares what helped her move beyond fear, how she gradually built her client base, and why taking small, consistent steps made all the difference.Whether you're newly qualified, struggling to find agency work or simply wondering if now is the right time to start your own practice, Katrina's story is full of reassurance and practical encouragement.In this episode we discuss:Why fear and self-doubt are normal when starting private practiceHow Katrina took her first small steps instead of waiting until she felt readyBuilding confidence after taking action rather than beforeGrowing a private practice gradually alongside employed workUsing social media in a way that feels natural and authenticWhy clients often choose the therapist they feel they know and trustSetting boundaries around what you share onlineWhy consistency matters more than perfectionHow Therapy Growth Group supported Katrina as she built her practiceKatrina's story encourages us that you don't have to feel confident before you begin to build your private practice.Episode originally appeared in February 2025You can visit Katrina's website at kjcounselling.co.uk and her Facebook page is KJCounsellingAnd if you're interested in Therapy Growth Group, you can read more about it at josephinehughes.comYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywords: private practice for counsellors, starting private practice, counsellor private practice, therapist private practice, counselling private practice, how to start private practice, how to get counselling clients, attract therapy clients, therapist marketing, counsellor marketing, therapist social media, counsellor social media, imposter syndrome counsellor, self doubt therapist, fear of private practice, therapist confidence, confidence in private practice, newly qualified counsellor, counselling career, Therapy Growth Group, Josephine Hughes, Katrina Johnson, Good Enough Counsellors, counselling business, UK counsellorThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

When you're trying to grow your counselling private practice, it's tempting to think you have to be the best to be successful. But maybe that belief is holding you back.In this episode, I explore an online trend of defining your service by comparing it with others. Is this a true sign of confidence or does it reveal a deeper sense of scarcity and self-doubt?And if you believe that you have to compete and be the best, what impact does this have on your confidence, your marketing and even your nervous system regulation?Perhaps the real key to attracting clients isn't trying to be better than everyone else. It's trusting that who you are is already enough to connect with the people you're most able to help.Takeaways:Why believing you have to be the best is part of a scarcity mindsetHow comparison can undermine your confidence and marketingThe difference between the "best" therapist and the "best-fit" therapistHow being more yourself, rather than trying to impress everyone, can help you attract the clients who resonate with youWhy your uniqueness is one of your greatest strengths in private practiceReflection:Do you believe there are enough people out there who will choose you - simply because you're you?Spend a few moments noticing your answer. If it's "I'm not sure", my resources on niching and marketing for therapists, together with Therapy Growth Group, may help you build your private practice in a way that feels authentic.If you're looking for practical marketing advice for therapists, private practic etips and support to attract more counselling clients, you'll find links to all the resources mentioned below.To find out more about my short workshops, click HERE, and for Therapy Growth Group, click HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: therapist marketing, marketing for therapists, private practice marketing, counselling private practice, private practice therapist, how to get therapy clients, attract therapy clients, counselling business, therapist confidence, imposter syndrome therapist, therapist mindset, comparison trap, scarcity mindset, confidence in private practice, Therapy Growth GroupThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Many therapists have been telling me that enquiries have slowed down. Some wonder whether it's the cost of living, while others are worried that AI has changed the way clients search for a therapist online.In this episode, I'm joined once again by Daragh MacLoughlin from WebHealer to explore what's really happening.Drawing on insights from thousands of therapy websites, Daragh shares what he's seeing as Google search changes. He explains why some websites are attracting more enquiries than ever, and why simply chasing SEO isn't the answer.Instead, we talk about something much more important: creating a website that is genuinely helpful to the people you most want to work with.If you've been wondering whether AI is making it harder for clients to find you, I hope this conversation will leave you feeling reassured and give you some practical ideas to strengthen your website.Takeaways:Why therapists may be seeing fewer enquiries and why AI isn't necessarily the whole story.How Google search is changing and what that means for therapy websites.Why creating a genuinely useful website is becoming more important than ever.The connection between knowing your niche and writing a website that attracts the right clients.Why helping people get to know you is still one of the most powerful ways to build trust online.Practical ways to improve your website without becoming an SEO expert.For information on my workshops to help you get clearer on who you most want to help, please visit my website, josephinehughes.comIf you're interested in building a website with WebHealer, receive a £50 discount when you use my affiliate link: GEC999. This same code will also give you a free install of Policy Diary, worth £9.99Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: therapy website, therapist website, counselling website, AI and therapy websites, Google search for therapists, therapy website SEO, therapist marketing, private practice marketing, therapy enquiries, how clients find therapists, therapist niche, counsellor website, therapy website visibility, AI search.We are an affiliate of WebHealer and Policy Diary and may be paid commission if you buy through our link. As we are an affiliate and WebHealer and Policy Diary were created by a third party, we shall have no liability whatsoever in any circumstances to you in relation to the WebHealer and Policy Diary (including in relation to any consequential loss of any type whatsoever) other than in relation to matters for which we are not lawfully able to limit or exclude our liabilityThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Your therapy website is one of the most important tools for attracting clients to your private practice. In this episode, website specialist Daragh MacLoughlin from WebHealer explains why GDPR, privacy policies and cookie notices aren't just about legal compliance. They can also help build trust with potential clients and, in Daragh's view, may even play a part in how search engines assess your website.Many therapists put GDPR to the bottom of the to do list because it feels complicated, technical and overwhelming. Daragh explains the recent changes in plain English, shares the most common mistakes therapists make, and introduces a simple way to keep your website policies up to date without becoming an expert yourself.TakeawaysWhy every therapist in private practice needs up to date website privacy policies.The recent changes to UK GDPR that affect therapy websites.What cookie policies are and why they matter.Why handling client data well is about more than legal compliance.How good website policies can help build trust with potential clients.Why Daragh believes having the right website foundations may also help your visibility in Google search.Simple ways to make sure your therapy website stays up to date as regulations change.Daragh MacLoughlin is Managing Director of WebHealer, one of the UK's best-known website providers for counsellors and psychotherapists. WebHealer has been helping therapists create professional websites that attract clients for more than twenty years.He is also the creator of Policy Diary, a service designed specifically for therapists to help them generate and maintain GDPR-compliant privacy policies, cookie policies and complaints procedures as regulations change.Special offerIf you'd like to use Policy Diary or build your website with WebHealer, Daragh has kindly arranged an exclusive discount code for people in my community.Use GEC999 to receive:Free installation of Policy Diary (worth £9.99).£50 off a new WebHealer website.We are an affiliate of WebHealer and Policy Diary and may be paid commission if you buy through our link. As we are an affiliate and WebHealer and Policy Diary were created by a third party, we shall have no liability whatsoever in any circumstances to you in relation to the WebHealer and Policy Diary (including in relation to any consequential loss of any type whatsoever) other than in relation to matters for which we are not lawfully able to limit or exclude our liabilityComing next week:Daragh returns to the podcast to talk about one of the biggest questions therapists are asking right now: Is AI changing the way clients find us online? We explore what's happening with Google search, what makes a therapy website useful, and why helping the right people is still the best long-term strategy for attracting clients.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: therapy website, GDPR for therapists, therapy website GDPR, privacy policies for therapists, cookie policies, therapy website SEO, Google search for therapists, attracting therapy clients, therapy website design, counsellor website, private practice website, data protection for therapists, therapist marketing, getting therapy clients, therapist online presence, private practice growth, WebHealer, Policy DiaryThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Do you worry that potential clients will forget about you if you stop posting on social media?Summer holidays can often bring an added layer of pressure. Should you schedule posts while you're away? Is it OK to disappear for a couple of weeks? And do therapists really need to post everyday?In this episode, I explore what a healthy relationship with social media could look like, why consistency matters more than frequency, and why taking time to rest may actually be one of the best things you can do for yourself and your private practice.I also share some August awareness days that could inspire your social media content for the month.Takeaways:Why consistency matters more than frequencyWhat to do with your social media while you're on holidayWhether people notice if you stop postingCreating healthier boundaries with social mediaThe importance of authenticity in your marketingWhy rest isn't something you have to earnAugust Content Ideas:8 August – Happiness Happens Day. A chance to encourage clients to notice small moments of joy and connection.15 August – Relaxation Day. An opportunity to discuss rest, burnout and nervous system regulation.16 August – Authenticity Day. Perfect for exploring authenticity, masking, people pleasing and finding your own voice.21 August – Internet Self-Care Day. A useful prompt to discuss comparison, healthy digital boundaries and creating a more positive relationship with social media.Who Do You Want To Help? Exploring Niching is next taking place on Tuesday 14th July at 7.30pm. Other dates will also be available. Check out my website to book: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comFAQsDo therapists need to post on social media every day?No. Consistency is usually more important than frequency. A thoughtful post once a week is often more effective than posting every day without a clear purpose.Should therapists post on social media while they're on holiday?Only if they want to. Some therapists schedule posts in advance, while others prefer to take a complete break. The important thing is choosing an approach that supports your wellbeing.Will people forget about me if I stop posting?Most people are far more focused on their own lives than on whether you've posted this week. A short break from social media is unlikely to have a significant impact on your private practice.Keywords:social media boundaries, managing social media on holiday, social media tips for therapists, out of office notice, social media scheduling, authenticity in social media, Internet Self Care Day, social media comparison, private practice growth, social media for therapists, taking breaks from social media, intentional social media posting, client relationships and social media, social media habits, mental health and social media, social media engagement strategies, planning social media content, self-care for therapistsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

What does a neuro-affirming practice look like in the therapy room?As awareness of neurodivergence grows, many therapists want to work in ways that better support their neurodivergent clients. But moving beyond theory and knowing how to apply neuro-affirming practice in real life can feel challenging.In this episode of Good Enough Counsellors, I'm delighted to welcome back Louise Lucas who described how she'd discovered her own autism and ADHD in episode 7, and how this had transformed her personal life and practice.Since then she's continued to develop her Neurodivergent Wellbeing Model and has written a book: A Therapeutic Workbook for Supporting the Wellbeing of Neurodivergent Clients.In this conversation, Louise explains how her own experiences shaped her work and why neuro-affirming practice is about far more than understanding a diagnosis. We explore how therapists can help clients move from shame and self-criticism towards self-understanding, compassion and a sustainable wellbeing.Takeaways:What neuro-affirming practice means in everyday therapyThe Neurodivergent Wellbeing Model and the Two SpiralsWhy knowledge, understanding and acceptance all matterUnderstanding "spiky profiles"Why context is essential when working with neurodivergent clientsHelping clients move from shame to self-compassionSupporting regulation through basic needs and sustainable self-careWhat every therapist should understand about working with neurodivergent clientsAbout Louise LucasLouise Lucas is a therapist, supervisor and trainer specialising in neurodivergent wellbeing and neuro-affirming practice. She developed the Neurodivergent Wellbeing Model to help therapists and clients better understand regulation, self-compassion and sustainable wellbeing.Her new book, A Therapeutic Workbook for Supporting the Wellbeing of Neurodivergent Clients, is published by Jessica Kingsley Publishers in September 2026.You can find out more at Louise's website curiosityspot.co.ukLinks:Find out about Therapy Growth Group or join to participate in the Make Your Profile Work Sprint HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

You spend years working towards a qualification. But after the structure of assignments and placements - and the company of tutors and fellow students - comes to an end, it can leave you wondering what comes next.Should you look for employment, start a private practice or something else?In this episode, I share my own experience of finishing counselling training, share why this stage can feel unsettling - and most importantly, how you can move forward without needing to have everything worked out in advance.Takeaways:The loss of structure that newly qualified counsellors experience and how that impacts themHow self-doubt can show up after qualificationWhy you don't need the whole plan before you beginThe importance of support, supervision and communityTaking the next step towards setting up in private practiceRemember: you don't need to have everything worked out in advance. You don't need the full plan. You just need the next step.Training: to help you get started in finding clients, I have some short training webinars coming up. You can find out more about them HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Many therapists are concerned about the rise of AI and whether it will replace therapy altogether.In this episode of Good Enough Counsellors, I'm joined by Ken Kelly, author of Ethical AI Practice. Ken believes that while AI has an important role to play in private practice, it can never replace the human connection at the heart of therapy.We explore the ethical boundaries, how therapists can use AI safely and the ways it can help us with tasks such as content creation, research and policy writing.Takeaways:How to protect client information when using AIHow to assess different AI tools from an ethical perspectiveHow AI can support therapists in private practiceUsing AI to create blogs and posts while still using your own voiceThe "reverse interview" exercise for writing your website copy and profilesThe ways that clients are already using AIThe future of counselling in an AI worldResources:perplexity.aiwisprflow.aiEthical AI Practice by Ken Kelly, available here: ethicalaipractice.comWant help finding your professional voice?Many therapists know they're different but struggle to explain what makes them distinctive to potential clients.Inside Therapy Growth Group, I help counsellors and psychotherapists identify their niche, communicate their strengths, write profiles and websites that sound like them, and market their practice without feeling pushy or salesy.Find out more HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: counselling, AI in therapy, ethical AI practice, mental health technology, private practice tips, client confidentiality, AI for therapists, digital mental health, AI and mental health, counselling ethics, AI in psychotherapy, content generation for therapistsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Social media can be a great way to connect with potential clients but it can also be a place that is filled with hostility. This stops many therapists from either setting up a page or from posting on it.Some of the worries I've heard about from therapists include saying "the wrong thing", being publicly corrected, receiving criticism and being subject to a "pile on". So in this first of a series of episodes around social media boundaries, I explore how you can make your therapy page feel safer for you to use.Drawing on my own experience of managing online communities and navigating difficult interactions, I share how you can protect your wellbeing and those of your followers - so that you can feel more confident to reach people via your page.TakeawaysWhy social media platforms thrive on outrageWhat to do when a comment or interaction leaves you feeling shamed and upsetWhy it's important to regulate before respondingCreating boundaries around comments, messages and engagementDeciding on what atmosphere you want for your pageWhy some interactions don't deserve a responseChoosing spaces that are the right fit for youHow boundaries can help you feel more comfortable and confident onlineI also share some ideas for social media posts for July 2026, including themes around body image, friendship, loneliness, grief and summer family life.For information about my training courses, please click HERE and you can find out more information about Therapy Growth Group HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

What happens when someone receives a genetic diagnosis? In this episode of Good Enough Counsellors, I'm joined by Uruj Anjum of Saina Therapy.Before training as a psychotherapist, Uruj spent nine years working within NHS genetics services, supporting individuals and families navigating conditions such as Huntington's disease and other complex inherited disorders. She now specialises in working with clients affected by genetic diagnoses, reproductive decision-making, grief, loss and family dynamics.We talk about what therapists need to know when supporting clients living with genetic uncertainty, and how genetics may be lying behind presenting issues such as anxiety, grief, relationship difficulties and identity struggles.Takeaways:The emotional impact of genetic diagnosis on individuals, couples and familiesAnticipatory grief and living with uncertaintyCarrier guilt and the complex emotions that can follow a diagnosisHow attachment patterns can influence the way people respond to genetic testing and diagnosisThe impact of inherited conditions on relationships and family dynamicsReproductive decision-making and termination for medical reasonsSupporting clients affected by genetic conditions in the therapy roomHow therapists can work confidently with clients affected by genetic diagnoses without needing specialist medical expertiseYou can connect with Uruj via her website saiynatherapy.co.uk and on instagram @saiynatherapyLooking for Support with Your Private Practice?If listening to Uruj's story has got you thinking about your own niche, your marketing or how to attract more of the right clients, I'd love to help.I run workshops, training and coaching for counsellors in private practice, helping you communicate clearly with potential clients and build a practice that works for you.Find out more here: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: genetic counselling, therapy for genetic conditions, mental health and genetics, emotional impact of genetic diagnoses, family dynamics in genetic counselling, genetic testing and therapy, attachment theory and genetics, anticipatory grief in genetic conditions, supporting clients with genetic diagnoses, carrier guilt in genetics, navigating genetic testing decisions, anxiety and genetic diagnoses, therapeutic approaches to genetic issues, stigma around genetic conditions, building confidence in genetic counselling.The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

It's tempting to look at other therapists, coaches or creators and think:“It's easier for them because they're bigger.”But what we often forget is that every established business once started small.In this solo episode, I reflect on the early days of my own private practice and Therapy Growth Group as we approach its sixth birthday. I talk about fear, comparison, visibility and the courage it takes to keep showing up when you're still finding your feet.Because behind every “overnight success” are usually years of small steps, awkward beginnings and learning as you go.I also explore why helping just one person still matters, why growth can actually be easier to manage when it happens gradually, and how success often looks very different from what we imagine.Whether you're just starting out in private practice or feeling discouraged because your audience, client list or confidence still feels small, I hope this episode encourages you to keep going.In this episode:Why comparing yourself to more established therapists can stop you taking actionWhat people don't see behind business growthThe importance of courage over confidenceWhy helping one person still countsHow consistency builds confidence over timeWhy starting small can actually help you grow sustainablyThe ripple effects that can happen when you keep goingI also share:The story behind starting Therapy Growth GroupWhat six years in business has taught meWhy I still feel fear even nowTraining mentioned in this episode:Five Ways to Attract New ClientsExploring Your NicheAsk Me AnythingYou can find details of all current training here:https://josephinehughes.as.me/trainingIf this episode encouraged you, I'd love it if you shared it with another therapist who needs reminding that starting small still counts.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: private practice growth, starting a counselling business, success in therapy practice, building confidence as a therapist, therapy marketing strategies, finding your niche in therapy, private practice challenges, therapist training and development, encouraging small businesses, client attraction strategies, therapy visibility, successful counselling practicesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode, I'm joined by Annie Jones from Rayleigh Marketing to talk about why Facebook is a useful tool to promote your private practice.We explore how local Facebook groups, recommendations, consistency, and good quality content can help therapists become more visible without needing to post every day or share your entire personal life online.In this episode:why Facebook still works for local businessesthe importance of recommendations and local groupshow often you really need to postplanning content without burning outwhy consistency matters more than quantityideas for therapists who dislike having their photo takensimple ways to make posts more engagingmistakes small businesses often make on social mediaFacebook ads, hashtags, keywords, and location tagshow to stay visible without becoming overwhelmedYou can connect with Annie on Facebook HERE, Instagram HERE and find out more about her club HEREFor more information about Josephine's training courses, please click here: https://josephinehughes.as.me/trainingSocial Media Ideas for June 2026:Pride Month and Stillbirth & Neonatal Death Awareness Month7th: Tourettes Awareness8th: Carers Week15th Loneliness Awareness Week (listen to ep 64 on using AI for social media for a deep dive into ideas)18th: Autistic Pride27th: PTSD AwarenessSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: Facebook for small businesses, recommendations on Facebook, social media tips for therapists, local Facebook groups, social media visibility, social media content planning, engagement on Facebook, client recommendations, Facebook advertising for therapists, marketing for private practice, Facebook engagement techniquesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

What if you don't have to be “good at art” to work creatively as a therapist?In this week's episode of the Good Enough Counsellors podcast, I'm joined by counsellor, developer and all-round creative thinker Yasmin Shaheen-Zaffar to talk about using creativity in therapy sessions, both online and face to face.Yasmin is one of those people who is always creating ideas, tools and resources, and we explore how her neurodivergence, technical background and passion for emotional regulation have shaped the way she works with clients.We talk about:why many therapists don't think of themselves as creativehow creative approaches can help clients express themselves differentlyusing creative tools in online sessions without it feeling clunky or awkwardemotional regulation, rejection sensitivity and neurodivergencethe fear therapists often have around visibility and being judgedhow creativity can make psycho-education feel more accessible and engagingwhy playful doesn't have to mean childishand why some ideas need time to develop and “simmer”Yasmin also shares some of the interactive resources she's developed for therapists and clients, including her “Sandwich of Capacity” tool inspired by the Window of Tolerance.You can find out more about Yasmin and use her resources HEREAnd if you'd like support growing your own private practice, you can find out more about my webinars and training HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: creativity in therapy, neurodivergent counselling techniques, creative tools for therapists, online therapy resources, therapy techniques for neurodivergent clients, integrating creativity in sessions, therapist visibility and marketing, building a creative practice, resources for therapists, psychological tools for emotional regulation, playful therapy activities, using art in counseling, overcoming therapist self-doubtThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Why isn't your therapy profile getting enquiries?If you've listed yourself on directories such as Psychology Today, Counselling Directory or BACP Find a Therapist and you're hearing very little back, this episode will help you think about what your clients need to hear in order to feel able to choose you.In today's episode:the power of a good profile and how it helps your private practicewhy talking about your modality doesn't helpthe importance of taking reading age into considerationavoiding technical language and industry jargonwhat frightens clients awayqualifications versus connection and relatabilityunderstanding client search behaviourAlready listed on a directory and it's not bringing enquiries? Come along to my webinar on what might be missing and how to make what you're already doing more effective. Click HERE to learn moreClick HERE to learn more about Therapy Growth Group. The next Make Your Profile Work challenge takes place in June 2026.This is a re-issue of Episode 14: Ditch the JargonSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: counsellor, psychotherapist, private practice marketing, therapy directory, psychology today, counselling directory, therapy profileThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

As a therapist, you may be asking yourself: "Am I competent to work with trans clients?". In this interview with Josiah Twiselton of Offbeat Therapy, we explore what it really means to offer a welcoming space to transgender people.Key Takeaways:Allyship is more than the absence of hostility towards cientsHow therapists can unintentionally centre themselves while trying to helpThe small and often unnoticed ways therapy can feel inaccessibleWhat therapists can do if they're not sure they are "ready" to work with trans clientsHow to think honestly about competence with this client groupWhy older transgender clients may lack social supportThe challenges faced by drag performersWhy lived experience and community matter when working with trans clientsHow recognising trans joy is as important as recognising strugglesThe current situation for transgender people in the UKJosiah Twiselton is the founder of Offbeat Therapy where he specialises in working with older transgender people, drag performers and queer creatives. His video-based course "Trans Allyship for Counsellors" is available for purchase from his website HERE. Use the code GEC2026 to receive a 10% discount.If you're a cis (non trans) woman who would like to show your support for inclusion, please sign the Not In Our Name women's open letter HERE. It calls attention to the real cause of violence against women and girls and enables you to say that you, as a woman, value trans inclusion.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKEYWORDS: trans therapy, LGBTQ+ therapy, inclusive counseling, trans joy, barriers to therapy, older trans people, trans therapist training, allyship in therapy, trans mental health, queer therapy, access to counselling, diversity in therapy, community support for trans people, mental health for trans individuals, supporting drag performers, therapy for marginalized communitiesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

If you've ever posted on social media and felt like you were talking into the void, this episode is for you.So many therapists tell me they feel discouraged when their posts don't get likes or comments, or when they see others getting much more engagement. It can make you question whether it's worth continuing at all.In this episode, I'm not suggesting you stop using social media. Instead, I'm sharing a different way to think about it.Because what if your posts are working - but just not in the way you expect?I talk about:Why low engagement doesn't mean your content isn't helpingThe “silent followers” who may be reading without interactingHow clients can find you through search, not just likesWhy niching can reduce likes but increase relevanceHow to stay consistent when it feels like nothing is happeningA simple shift that helped me move from comparison back to purposeMay Social Media Ideas for TherapistsLooking for simple content ideas this month? Key dates to consider:Maternal Mental Health Awareness Week (4th–10th May)Mental Health Awareness Week (11th–17th May) – this year's theme is ActionBlack Inclusion Week and Trans+ History WeekDementia Awareness Week and World MS DayFor lighter, engaging posts:World Laughter Day (3rd May)International Tea Day (21st May)International Hug a Cat Day (30th May)You don't need to cover everything. Choose what fits your work and your clients, and use these as simple ways to stay visible and connect.In this episode, I mention a previous episode with Becky Willoughby of Willow Therapy Tring. It's episode 75: Grow Your Therapy Practice by Nurturing ConnectionFor more information about Therapy Growth Group, please click HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: social media engagement, private practice marketing, therapist social media tips, social media algorithms, online presence for therapists, social media consistency, overcoming social media comparison, connecting with clients online, content creation for therapists, measuring social media success, mental health content ideas, social media for therapistsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Do you really need a website to start attracting therapy clients?In this episode of Good Enough Counsellors, I'm joined by Vicky Jackson, website designer and founder of TukTuk Creative. Vicky shares a refreshing perspective that many therapists will find reassuring: you don't necessarily need a website straight away.We explore what actually helps potential clients find and choose you, from the power of networking and word of mouth referrals to the importance of building trust through your authentic voice. Vicky also brings her personal experience of searching for a therapist, offering valuable insight into how clients make their decisions.If you've been feeling pressured to have everything in place before putting yourself out there, this conversation is a gentle reminder that getting found is often about simple foundations rather than perfection.Takeaways:You don't have to do everything at once. Simple steps like networking and referrals can be powerful starting points.A website is most effective when strong foundations are already in place, such as clarity about who you'd most like to work with.Authenticity builds trust. Clients are more likely to reach out when they feel they have a sense of who you are.Word of mouth remains one of the most effective ways to attract new clients.Progress over perfection is often the key to building a sustainable private practice.Connect with Vicky on her website HERE or via LinkedIn HEREYou can find details of Therapy Growth Group HERE

Have you ever found yourself comparing what you do to someone else… and felt your confidence dip?In this episode, I share a recent moment where I came across an offer that looked similar to mine but at a much lower price - and how it knocked my confidence more than I expected.More importantly, I talk about what helped me move through that comparison and come back to a more grounded, fair way of looking at myself and my work.If you've ever questioned your fees, your value, or whether you're “good enough” compared to other therapists, this episode will really resonate.In This Episode, I Talk About:How comparison knocks your confidenceWhy we often compare things that aren't actually the sameThe difference between low-cost offers and higher-support spacesWhy private practice isn't a zero-sum gameHow comparison shows up in pricing, niching, and visibilityWhy talking about your work isn't “selling”How to be fairer and kinder to yourselfTherapy Growth GroupIf you're looking for support to grow your private practice, Therapy Growth Group offers:Regular live calls and Ask Me Anything sessionsSupport with profiles, blogs, and social mediaA small, committed community of therapistsOngoing guidance tailored to your situationYou can read more about it HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: overcoming comparison, private practice success, pricing therapy services, therapist marketing strategies, confidence in counselling, undervaluing yourself, support for therapists, growing a therapy business, therapy growth group, managing self-doubt, finding your niche as a therapist, unique selling points for counsellors, building client relationships, therapist visibility

This gorgeous episode with Laura has helped so many people that I've decided to share it again. It's natural to be anxious when setting up and running a private practice - it's both a sign of being passionate about helping people and a reflection of the roller coaster ride of self-employment. In this episode, I'm joined by Laura Knight of See Clear Anxiety Counselling, who shares how she's learned to manage and move beyond anxiety, and how that experience now shapes the way she runs her successful practice.Laura talks about letting go of perfectionism, staying grounded in uncertain times, and how she has built a business that works for her - all while supporting clients with anxiety too.Whether you're in the early stages of private practice, or facing a wobble, this episode is full of calm, practical encouragement.Takeaways:How to transition from a part-time to a full-time practiceStaying steady when client numbers dipThe value of focusing on what's within your controlUsing live videos to build trust and visibilityHow to move from anxiety to confidence as a therapistFinancial planning to ride out the quieter sessionsFee Calculator: access the Fee Calculator mentioned in the episode HEREConnect with Laura Knight:

What happens when you go to a conference and focus on having conversations rather than “networking”?In this episode, I'm sharing a few of the chats I had throughout the day - from books therapists are reading, to a research resource I didn't realise I already had access to, through to creative ways of working (including Minecraft in therapy).It's a mix of ideas, reflections and practical insights that might give you something new to think about in your own practice.TakeawaysHere are a few things that stood out to me:You may already have access to research resources without realisingNetworking can be as simple as having some interesting conversationsBooks are reflecting a shift towards lived experience and identity in therapyCreative tools like Minecraft can open up new ways of working, especially with neurodivergent clientsWorking with children often asks something a bit different of usHaving the right systems in place can free up more time for the work you actually want to be doingPractice management systems take data security very seriouslySpeaker InformationPCCS Books

In this episode, I'm joined by counsellor Julie Wales who has become known for her work with neurodiverse couples. You don't need to have everything figured out from the beginning and Julie's story is a reminder that your niche can develop over time, often by following what you care about and noticing the people who are already coming to you for help.We talk about the role of blogging, networking and community and how small, consistent steps can help you grow a practice that feels aligned with who you are - even if you are terrified when you first start.This is a really encouraging episode if you've ever wondered how to:find your nichegrow your confidence over timeattract clients without feeling salesyor become more visible in a way that feels naturalTakeaways:How blogging can help clients find youThe impact of updating your website and speaking clearly to your nicheBuilding a private practice through networking and relationshipsThe value of community and support when building a practiceWhy you don't have to feel like an expert to become recognised for your nicheYou can find Julie and her work here: https://juliewalescounselling.co.ukJulie shares blogs, resources and information about her work with individuals, couples and families, including her support group for women.You can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywords: counselling niche, therapist niche, private practice counselling, how to find your niche as a therapist, neurodiverse couples therapy, how to get counselling clients, therapist marketingThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this final episode of my mini series on why clients don't follow you on social media, I discuss the importance of being clearer about who you're trying to reach and what you want to be known for.When you consistently talk about a specific area of work, people begin to recognise you for it. That recognition builds trust, helps clients find you, and can even lead to speaking opportunities, referrals, and wider reach.TakeawaysIf your followers are mainly therapists, it may be because your content and conversations are happening in therapist spaces.Authority isn't about being the expert in someone's life. It simply means being recognised for a particular area of work.Being specific helps people remember you and makes it easier for the right clients to find you.Repeating the themes you want to be known for builds recognition over time.In the episode I also suggest a few themes you could explore this month:Stress and overload – April is Stress Awareness Month, a good opportunity to talk about burnout and workplace stress.Identity and visibility – With Autism Acceptance Day and Lesbian Visibility Week, you might explore masking, identity, and inclusive therapy spaces.Connection and companionship – April is also National Pet Month, which opens conversations about loneliness, comfort, and grief for pets.You can listen to Liezl talk about her work in Episode 76 and access her website HEREIf you'd like support identifying your niche and communicating clearly to the clients you want to work with, you can find out more about Therapy Growth Group in the link below.You can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywords: private practice marketing, social media for therapists, overcoming imposter syndrome in therapy, therapist referral networks, marketing for mental health professionals, branding for therapists, themes for therapy content creationThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

f you're replying to emails late at night, chasing invoices between sessions, or taking your laptop on holiday “just in case”, it might feel like admin is taking over your life.For private practice therapists, enquiries, invoicing, cancellations, GDPR, practice management systems, and Making Tax Digital can eat into the time that you'd much rather be using for seeing clients.In this episode, I'm joined by Anna Bunch of Psych VA to explore how virtual assistants for therapists can help lighten that admin load.We talk about:What a virtual assistant actually does in a therapy practiceManaging client enquiries and follow upsSupport with invoicing and insurance companiesGetting set up with practice management systems such as WriteUppMaking Tax Digital and accounting software like XeroConfidentiality and GDPR when outsourcing adminHow to know when it might be time to get helpIf admin is creeping into your evenings and weekends, this conversation will help you decide what support could look like for you.About Anna: Anna Bunch is the founder of Psych VA, a UK based virtual assistant agency supporting therapists and psychologists in private practice. Her team helps with admin, inbox and diary management, invoicing, insurance work, and practice management systems, helping clinics run smoothly and sustainably. You can find Anna HERE at her website, where you can book an appointment or contact her for her time tracker tool.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: private practice support, virtual assistant for therapists, therapist work-life balance, outsourcing therapy tasks, efficient client management, therapy growth strategies, practice management systems, therapist burnout prevention, administrative support for therapistsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

The BACP No More Stiff Upper Lip campaign has generated significant national coverage - and strong reactions within the therapy profession.Rather than asking whether the campaign was “good” or “bad”, I'm exploring something slightly different:What was the campaign trying to do?Whether it "worked" - and what that even meansAnd what can we learn from it as therapists building private practicesTakeaways:Niching inevitably includes some people and excludes othersSecuring media attention and professional approval are not always the same thingStanding out may invite a critical reactionThink about how it might land with clientsA critical reaction does not automatically mean failureThis episode discusses the BACP No More Stiff Upper Lip campaign, therapy marketing, and niching in private practice.You can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywordsprivate practice, women over 50, mental wellbeing, BACP campaign, No More Stiff Upper Lip, mental health awareness, therapy for women, public conversation about therapy, media coverage for therapy, counselling for women

How do you move from being found online to actually being booked by the right clients?In this episode, website and marketing specialist Kat Love breaks down the three stages of marketing for therapists, from visibility and awareness, to consideration, to making it easy for clients to take the next step.We talk about why marketing for therapists often feels overwhelming, how to reduce friction on your website so enquiries come more easily, how to avoid “psychobabble” that pushes potential clients away, and how to build ethical social proof without compromising your values.By the end of the episode, you'll understand which stage of your marketing needs attention and how to move from being found to being booked in a way that feels grounded and realistic.TakeawaysMarketing moves through three stages: being found, being considered, and being booked.Visibility is often uncomfortable. Choose activities in your marketing window of toleranceClients move at different speeds. Not everyone books straight awayMake the next step clear and reassuring on your websiteAvoid psychobabble. Use the words your clients would use.Social proof can be ethical and does not have to rely on testimonialsYou can find Kat at their website: https://katlove.comIf the psychobabble section has you rethinking your website or directory profile, you can find support in Therapy Growth Group where we regularly work on profiles, niching and clear messaging so that potential clients understand exactly how you help.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: marketing for therapists, private practice growth, therapist websites, referral networks, content marketing for therapists, SEO for therapy practices, ethical marketing, client testimonials, psychobabble in therapy, visibility in marketing, awareness stage marketing, consideration stage marketing, building a client baseThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

This episode continues last month's discussion on why clients don't always follow therapists on social media. In Part 1, I talked about how professional language can unintentionally create distance between therapists and potential clients. In this episode, I zoom out a little. Because it's not just about the words we use - it's about how people experience our content emotionally.Clients don't follow therapists because they're impressed. They follow when they feel understood.TakeawaysWhy social media can feel exposing and discouraging for therapistsHow fear of judgement can make our posts sound careful or stiltedWhy tone matters just as much as languageHow small moments of appropriate self-disclosure can build connectionWhy clients often follow for a while before making contactHow consistency over time helps people decide whether they feel safe with youI also share examples from my own experience, including how story-based posts help people relate to you rather than feeling talked at.At the end of the episode, I also share four simple themes you could use for March, based on upcoming awareness days:Safety, harm, and being believedIdentity, visibility, and inclusionRest, regulation, and wellbeingCare, connection, and unseen rolesAnd a reminder that in Therapy Growth Group, we're about to embark on Find Your Focus, including the Make Your Profile Work intensive week. This will help you shape your social media and blog posts to speak to the people you most want to reach.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: social media, therapists, client engagement, authenticity, emotional connection, content ideas, March themes, overcoming challenges, building trust, managing responsesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or

In this episode, I'm joined by Claire Hendrickson, a neurodivergent therapist who has built her private practice in a way that truly works for her.Rather than rushing, pushing, or following someone else's formula, Claire has grown her practice at her own pace, listening to her nervous system and respecting her capacity. Over time, her steady and compassionate approach has led to a busy, sustainable practice.We talk openly about what it means to do private practice differently, especially if you're neurodivergent, carry complex identity experiences, or feel pressure to be further ahead than you are.This conversation is for anyone who quietly worries they're behind, doing it wrong, or taking too long.In this episode, we explore:What it looks like to build a private practice at your own paceHow working with your nervous system supports growthThe pressure therapists feel to rush or meet external expectationsNavigating recognition and visibility when you're neurodivergentClaire also shares her experience as a member of Therapy Growth Group, and how having gentle, accessible support helped her move forward without overwhelming herself.You can find Claire via her website HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

This 100th episode is a pause to reflect on what happens when you keep going, even when you don't feel ready.In conversation with Natasha, who has edited the podcast from the very beginning, I look back over how The Good Enough Counsellors podcast grew from small, tentative steps into something that now reaches therapists around the world. But more importantly, we talk about what this journey can teach us about private practice, confidence, visibility, and the legacy we leave through our work.This episode is about the power of ordinary stories, trusting that small actions add up, and recognising that the work you do as a therapist can ripple out far beyond what you see day to day. We reflect on the power of everyday people doing meaningful work, and why showing up, imperfectly, really does make a difference.In this episode, we coverWhat 100 episodes has taught me about starting before you feel readyWhy small, consistent steps matter in private practiceThe importance of letting people know how they can work with youHow sharing your voice can help build confidence and connectionLessons from guest conversations about anxiety, self doubt, and diversityWhy hearing marginalised voices matters in therapy and beyondThe idea of legacy, and how everyday work can have a wider impactHow therapists can trust that what they do really does matterMentioned in this episode:Gloriously Unready, my earlier podcast projectThe Lost Sun Society, Natasha's fiction podcastTherapy Growth Group, my membership for counsellors in private practiceSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywordspodcast, therapy, growth, confidence, storytelling, community, mental health, private practice, diversity, inspirationThe information contained in Good...

Have you ever looked at your social media and felt disappointed because it seems that you're mainly followed by therapists?In this month's social media episode, I'm exploring the question of why clients don't always follow us, even when we're sharing thoughtful, reflective content. Is it really the problem we think it is, and what can we do about it?We look at how fear of visibility, professional language, and wanting to get things “right” can influence how you post and the impact that has on making connections with clients. I also explore what clients are actually looking for when they follow therapists on social media, and why warmth and feeling understood matter far more than sounding impressive or knowledgeable.This episode lays the groundwork for the next couple of monthly social media episodes, where I'll continue to unpack this topic and look more closely at what helps clients feel safe enough to follow you, and how trust builds over time.In this episode, I cover:Why therapists in private practice often attract other therapists on social mediaWhy this is a completely normal stageHow fear of visibility and judgement affects what we shareThe difference between therapist-facing and client-facing contentWhy clients follow therapists who help them feel understoodWhy there's nothing “wrong” with your content - it just may not be shaped for clients yetI also share four simple, client-focused themes you can use in February to help your social media speak more directly to the general public:Talking about feelings and reaching out for support (Time to Talk Day, Children's Mental Health Week)Love, loneliness, and the ways we connect (Valentine's Day, Singles Awareness Day, Aromantic Spectrum Awareness Week)Identity, inclusion, and feeling safe (LGBTQ+ History Month, Stand Up to Bullying Day)Nourishing your wellbeing (Boost Your Self-Esteem Month, Eating Disorders Awareness Week)You can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

January can bring a lot of pressure for counsellors and therapists, with worries about enquiries, a sense of falling behind, and rising self-criticism. This can feel even more intense for neurodivergent counsellors and those who are highly sensitive to pressure.In this episode of Good Enough Counsellors, I'm joined by Eve Menezes Cunningham to explore a kinder way of moving through January, especially for counsellors in private practice.Eve draws on therapy, yoga therapy, coaching and writing to offer a deeply compassionate, embodied approach to wellbeing. We talk about self-compassion, nervous system care, and how understanding ourselves, including neurodivergence and survival responses, can reduce shame and self-criticism.Eve shares her accessible, cat-based way of explaining polyvagal theory (purr, hiss, hide), helping counsellors notice what state they're in and respond with kindness rather than judgement.We also explore why boundaries can feel so uncomfortable to set, particularly for people who learned early on to please others in order to feel safe, and why holding yourself with compassion after setting a boundary is just as important as the boundary itself.We finish with Eve's gentle invitation for January: to treat yourself as you would a beloved, precious creature, with curiosity, patience and care, rather than seeing yourself as a problem to fix.In This EpisodeWhy January often feels hard for counsellors and therapistsPressure, anxiety and self-criticism in private practiceSelf-compassion and being kinder to yourselfNeurodivergence and nervous system awarenessPolyvagal theory explained through cats (purr, hiss, hide)Why boundaries feel difficult and how to support yourselfA gentle, realistic approach to January without pressureEve Menezes Cunningham is a therapist, supervisor, podcast host and former Editor-in-Chief of the Irish Journal of Counselling and Psychotherapy. She has a monthly column in Platinum and her book 365 Ways to Feel Better is widely available. You can find Eve and her resources at https://selfcarecoaching.net.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for...

Accreditation is something many counsellors quietly wonder about, often alongside self-doubt, comparison, and pressure about where they think they should be in their career.With changes linked to the SCoPEd framework and the end of the transition period approaching, more counsellors are asking whether accreditation is worth the time, effort, and emotional energy it requires.In this episode, I take an honest and grounded look at accreditation. I talk about what accreditation actually means, why some counsellors choose to go for it, what the process involves, and how to decide whether it's the right step for you. I also explore why choosing not to become accredited can be just as valid.This episode is for counsellors who want clarity rather than pressure, and reassurance rather than rules.In this episode, I cover:What professional accreditation really means for counsellorsThe difference between being qualified and being accreditedWhy accreditation is being talked about more right nowReasons some counsellors choose to become accreditedAccreditation as a personal and professional milestoneWhat the accreditation process typically involvesCommon fears, including academic writing worries and imposter syndromeHow to decide whether accreditation is right for youWhy choosing not to become accredited is a valid optionIf you'd like to join the BACP & NCPS Accreditation Support with Good Enough Counsellors Facebook group, you can do so HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

For the final episode of the year, I'm doing something a little different. Instead of talking about marketing, confidence, or growing your private practice, I'm giving you a break - and introducing you to some of the wonderful podcasters I met at the Podcast Awards this autumn.If you're heading out for a winter walk, hiding in the kitchen while basting the turkey, or simply wanting something fresh to listen to over the holidays, this episode brings you a handful of surprising, creative and thought-provoking podcasts to explore.These conversations touch on inclusivity, identity, nostalgia, storytelling and creativity - all themes that matter to us as therapists. And a few of them might simply entertain you, which is just as welcome at this time of year.In this Christmas Special, you'll hear short interviews with creators of podcasts including:Pause and Rewind - powerful origin stories from changemakers working towards a more inclusive worldRainbow Mums and Dads - life stories from people coming out later in life while navigating family, identity and changeMag Hags - a funny and fascinating dive into women's magazines from the 70s, 80s and 90sPast Master - a creative, AI-guided, choose-your-own-adventure history gameSpooky Storytime - bedtime ghost stories for adults (yes, really!)Sonic Field - a richly told journey through the history and culture of British music festivalsIt's a celebration of stories, voices and perspectives we often don't get to hear - and a lovely way to end Series 3 of Good Enough Counsellors.A little festive treat for youAs mentioned in the episode, you can download your free Twixmas Treats email mini-course: five tiny tasks to help you grow your private practice. You can use it between Christmas and New Year - or save it for January if that feels kinder. Download it HEREThank you for listeningThank you so much for tuning in throughout 2025. Your messages, reviews and kind words mean more than you know. I'll be back in the New Year with more conversations, guidance and encouragement to help you build a thriving, sustainable private practice.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: humanity, storytelling, counseling, LGBTQ+, feminism, music festivals, podcasting, empathy, inclusivity, personal narrativesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as

Many therapists feel uncomfortable with marketing because it can seem like “selling yourself.” In this episode, I share how to reframe your marketing mindset and explore how to move away from the fear that your visibility is narcissistic. I'll help you gain a clearer sense of purpose in your private practice with some reflective prompts. And you'll hear how reconnecting with what truly matters to you makes it easier to show up online, write content, and talk about your work without feeling pushy or self-focused.To round off the episode, you'll get some January content ideas based on common themes clients are thinking about at the start of the year, including New Year reflections, self-love, relationships, and supporting parents.In this episode you'll learn:• Why marketing often feels uncomfortable for therapists• How to shift from “selling” to “helping”• Three reflective prompts to guide your message• How your purpose can shape your January contentTo sign up for my Christmas gift of short, client-gaining strategies, click HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywordsprivate practice, mindset shift, core purpose, social media, therapy, client connection, values, marketing, January content, self-reflectionThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode, Josephine talks with website designer and SEO specialist John Garewal about how clients actually find a therapist online. John shares what he discovered when he searched for a therapist himself, why websites still matter, and simple steps therapists can take to make their site easier to find - without getting technical.When was the last time you tried to find a therapist?If you've done it recently for a friend, a family member, or even out of curiosity, you'll know how confusing it can feel - so many names, so little guidance about who to choose.In this conversation, I'm joined by John Garewal, website designer and founder of Verum Design. John specialises in building therapist websites that don't just look polished… they actually get found.John shares:What happened when he tried to find a therapist himself (and why it took months)Why a well-designed website can make contacting you feel emotionally safer for clientsWhether every therapist really needs a websiteWhat SEO actually means — explained without jargonWhat Google looks for when someone searches “anxiety therapist in Portsmouth”Why Google Business Profile matters more than most therapists realiseSmall changes that make a big difference to getting found locallyThe biggest website mistakes therapists make (especially on mobile)How to make your website easier to read, easier to use, and easier to act onWhy Schema, load speed and structure matter — in simple termsHow to help clients feel confident enough to make contactThe three small steps John recommends to boost visibility this monthIf you'd like to go deeper into SEO and therapist websites, John has shared a detailed training session inside Therapy Growth Group, including live examples, practical steps and Q&A.To contact John, please visit Verum DesignYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywords:therapy, website design, SEO, mental health, online presence, client engagement, digital marketing, therapist marketingThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

More and more people are turning to AI tools like ChatGPT or asking their phones for answers instead of typing into Google. And clients are no different. Some are already saying things like, “I found you via ChatGPT.”So what does this mean for therapists who rely on directories, Google My Business or their websites to be found?In this episode, I look at how AI is changing the way people search - and what you can do to stay visible as things evolve.We explore:why clients may not be clicking into directories as oftenhow AI pulls answers from websites, blogs and social mediawhat “Answer Engine Optimisation” (AEO) actually meanssimple steps therapists can take to make their content more findablequick wins for your website, from image compression to structurewhy blogging and fresh content help both SEO and AI discoverabilityhow small actions now can keep you visible even as search keeps shiftingAnd if you'd like help creating content that works for both clients and search engines, I've got support for you inside Therapy Growth Group. There's training on blogging, ideas to help you get started, and regular guidance to help you build a practice that people can actually find. At the time of recording, the Black Friday offer is still available.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords:content creation, frequently asked questions, conversational search, AI interaction, natural language processing, therapy directoriesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Therapy is meant to be a place of healing - but what happens when it causes harm instead?In this powerful episode, I'm joined by therapist, supervisor and trainer Erin Stevens, who specialises in working with people who have experienced harm in previous therapy. Together we explore how harm in therapy can happen - even when we have good intentions - and what we can do as therapists to reduce the risk, respond to rupture, and create safer therapeutic spaces.We talk about the role of power and boundaries, why cultural misattunement often goes unacknowledged, and how shame can block honest reflection in supervision. Erin also shares their own story of being harmed in therapy and what helped them come back to the profession with compassion and clarity.Whether you've ever worried you might be getting it wrong - or just want to understand this issue more deeply - this conversation is for you.Takeaways:What “harm in therapy” really means - and why it's so often missedHow boundary confusion and power imbalances can erode trustThe emotional labour of marginalised clientsWhy naming harm doesn't make you a bad therapistHow to use supervision as a place of growth, not shamePractical steps for making your practice safer and more accountableErin Stevens (she/they) is a therapist, supervisor, writer and trainer based in West Yorkshire. Erin specialises in working with people who have been harmed in previous therapy and is passionate about raising awareness of the increased risk of harm for clients with marginalised identities. They offer therapy, consultation and training and you can visit their website HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords:therapy, harm, mental health, boundaries, cultural misattunement, supervision, client experience, therapist experience, power dynamics, preventionThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Have your enquiries been slowing down? In this episode Josephine explores the question of whether AI is taking over from directories and what therapists can do about it. She shares a practical, human-first answer - why visibility still matters, how to show up without shouting, and simple December content ideas you can use right away.You'll learnWhy AI can't replace human connection in therapy—or your marketingWhat to do when directory profiles aren't bringing steady enquiriesThree ways social media helps therapists (without being “an influencer”)How to show up in a way that feels safe and authentic (not oversharing)Simple December post ideas you can reuse or adapt when you're busyHow reframing the purpose of your social media account can help make it easier for you to produce postsMentioned in this episode:Ep 24: Social Media ToolkitEp 75: Grow Your Therapy Practice by Nurturing Connection with Becky WilloughbyEp 86: Safe Self-Disclosure on Social MediaEp 89: Is Email Counselling Real Therapy with Chloe FosterYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywords: AI, therapy, marketing, social media, visibility, trust, engagement, December content, therapist practices, client connectionThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

When counsellor Gemma Anderson started her training, she never imagined it would lead to a thriving private practice. A teenage mum who once worked as a cleaner, Gemma shares how she built a successful practice without a website or social media - just through her counselling directory profiles and a down-to-earth approach. Her advice? Feel the fear and do it anyway – but ask for help.About this episodeIn this honest and encouraging conversation, Gemma talks about:What first drew her into counselling - and the self-doubt she had to overcome.How life experience shaped the kind of therapist she's become.Why she offers a half-price first session and focuses on being approachable and relatable.How she maintains a steady income by combining counselling with part-time work.Her practical routine for keeping her directory profiles visible and bringing in new clients.The importance of asking for help rather than trying to do everything alone.Gemma's story is a reminder that there isn't just one way to build a counselling practice. You don't need a slick website or constant social media posts - just a clear, authentic presence and the courage to keep going.You can read Gemma's profile HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Email counselling is often misunderstood - some therapists worry it lacks depth, feels impersonal, or that clients simply won't want it.In this episode of Good Enough Counsellors, I'm joined by Chloe Foster, humanistic counsellor, trainer, and founder of Email Counselling Academy, to explore what email counselling really looks like in practice - and why it can be a powerful, ethical, and deeply reflective way of working.Chloe explains:What email counselling actually involves - the structure, boundaries, and timing that make it safe and professionalHow counsellors use their skills in written form to create depth and connectionWhy clients do want email therapy, and which groups find it especially helpful (from neurodivergent clients to parents and shift workers)Common objections therapists have — and how to address themThe risks of offering email counselling without specialist training, including contracting, secure systems, and managing risk safelyChloe also shares how her passion for accessibility and ethical practice led her to create the Professional Certificate in Email Counselling - a six-month course for qualified counsellors who want to develop these skills properly. You can access the free quiz HERE and details about Email Counselling Academy HEREIf you've ever wondered whether email counselling is “real therapy”, or if you've been curious about diversifying your practice, this episode offers reassurance, insight, and inspiration. Key Quotes“Email counselling isn't just typing back and forth - it's a structured, therapeutic exchange with clear boundaries.”“Clients often go deeper through writing because they have time to reflect and choose their words.”“The more accessible therapy becomes, the more people we can reach.”Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywordsemail counselling, email therapy, online counselling training, therapist objections, benefits of email counselling, risks of email therapy, Chloe Foster, Email Counselling Academy, counsellor professional developmentThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Do you ever feel like running your private practice is a bit of a roller coaster?One week you're full with enquiries and new bookings - and the next, it's all cancellations and endings.In this episode of Good Enough Counsellors, Josephine explores the emotional and practical ups and downs of private practice, and why consistency in marketing is key to creating a steadier ride.There's no magic wand for building a sustainable business, but there is a way to make it feel easier. Josephine shares how to make marketing a habit, manage your expectations, and measure success by your effort, not just your client numbers.You'll learn:Why quick bursts of marketing lead to “feast or famine” cyclesHow to stay consistent when you're busy with clientsThe mindset that helps you cope with slow progressSimple, realistic marketing habits that keep clients comingWhy your steady visibility builds trust and referrals over timeIf you're fed up with worrying where your next client is coming from, listen to this episode to help you resolve the roller coaster ride.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywordsprivate practice, marketing, client acquisition, mental resilience, sustainable growth, consistency, expectations, community support, content strategy, therapy growthThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this powerful and eye-opening episode, I chat with Dr. Yvon Guest - therapist, speaker, trainer, and contributor to Black Identities, White Therapy - about the often-overlooked experiences of mixed and multiracial clients in therapy.Yvon shares her own journey into this work, the invisibility many clients feel in therapeutic spaces, and the impact of growing up in families and communities where identity is constantly questioned. From internalised racism to the pressure to choose a side, and the emotional exhaustion of navigating a world full of assumptions - this episode explores what therapists need to know, and how we can show up with cultural humility, not just competence.Whether you've worked with mixed-race clients or not, this episode will leave you rethinking what it means to see someone in therapy.We discuss:Why many mixed-race clients feel unseen in therapyThe emotional toll of being constantly asked, “What are you?”Internalised racism and dissociation as survival strategiesThe difference between cultural competence and cultural humilityHow to create safer therapeutic spaces for clients of mixed heritageYvon's upcoming conference on therapy with mixed and multiracial clientsNoteDespite heroic efforts by our sound editor, some of the audio is patchy so this episode is best listened to when it's quiet, or preferably with headphonesConference Info: Dr. Yvon Guest is hosting a one-day online conference, Working with Mixed and Multiracial Clients in Therapy, on 28th November 2025 via OnlineventsSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords multiracial therapy, identity, race, mixed race, therapy, mental health, racism, intersectionality, gender, mixed race, cultural humility, LGBTQThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Self-disclosure is something many therapists are taught to avoid in the therapy room - so no wonder it feels confusing when it comes to social media. Should you share personal details? Is it unprofessional to post a photo of yourself? What if other therapists judge you?In this episode of Good Enough Counsellors, I unpack the fear of self-disclosure on social media and how to approach it safely. I share some of my own experiences - from being terrified teaching peers for the first time, to hitting “publish” on a podcast that felt very personal - and how honesty often builds more connection than hiding ever did.We'll cover:Why therapists fear self-disclosure (and why it feels “wrong”)The difference between professional, personal, and private disclosureA simple checklist to help you decide what's safe to shareHow small glimpses of your real life make you more relatable to clientsPost ideas for November where you can test safe self-disclosureClients don't need us to be perfect - they need us to be human. And with a thoughtful approach, you can use self-disclosure on social media to build trust and show people you're someone they can talk to.If you'd like support in working out what to post and how to share safely, you'll find plenty of encouragement and practical help inside Therapy Growth Group

This week, I'm chatting to Kroy Ryder, an autistic therapist who shares his story of training, self-discovery, and building a private practice that works because of who he is - not in spite of it.Kroy is open, honest, and full of gentle humour as he talks about everything from being the quiet boy who watched from the sidelines, to finally realising he didn't need to mask or fit in to be a good therapist.If you've ever wondered whether being neurodivergent might hold you back in private practice - or you're just trying to work out how to make it all fit - this is a lovely episode to remind you that there is a way forward, and it doesn't have to look like anyone else's.In this episodeHow Kroy's autism diagnosis shaped his journey into private practiceWhy he stopped trying to sound like everyone else in his profileThe moment his niche found himRejection sensitivity, endings and learning to let clients goSmall but powerful ways he adapts his therapy room for ND clientsWhat he'd say to anyone doubting if they're “too different” to do this workTo find out more about Kroy, visit his website HERELike Kroy, I've found that neurodivergent people are drawn to work with me - so I aim to make Therapy Growth Group supportive for people who feel overwhelmed and aren't sure where to start. There's a clear plan to follow (so you don't have to figure it out yourself), regular live calls and body doubling sessions where you can work alongside others - even if you don't feel "ready'.You can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.