Good Enough Counsellors

Feeling disheartened by low engagement on your posts? Wondering if it's even worth using social media when no one seems to be watching?In this first episode of a 3 part series, we're digging into the content side of social media for therapists in private practice — what to post, how to make it meaningful, and why even quiet followers might be paying more attention than you think.You'll learn:Why visibility isn't the same as validationThe 50/30/20 rule for balancing engaging, informative, and promotional contentHow stories, hashtags, emojis, and reels can gently boost your reachWhat your page insights can teach you (even if they feel discouraging)And if you're looking for ideas about what to post over the summer months, this episode also includes campaign ideas using awareness events, such as:Bereaved Parents MonthNational Picnic MonthWorld Listening DayInternational Self-Care DayNon Binary People's Awareness WeekThis episode is full of practical tips — and a whole lot of reassurance.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywordssocial media for therapists, content creation tips, engaging social media posts, growing private practice, therapy marketing strategies, social media engagement, building an online presence, mental health content ideas, posting on social media, therapist social media tips, summer campaign ideas, therapy growth group

In this episode of Good Enough Counsellors, I'm joined by the brilliant Jeanine Connor -psychodynamic psychotherapist, author, and editor of the BACP Children, Young People and Families Journal. Jeanine describes the realities of working with adolescents, exploring how the Netflix series Adolescence and media stories fuel fear about young people. Having worked with transgender young people for over 20 years, Jeanine also offers her insights into working with this client group. We also chat about how to hold space for young people in therapy, laugh about memorable moments with teens, and reflect on why this work is so vital.Takeaways:Where the Netflix TV series Adolescence went wrongWhy banning smartphones misses the pointWhat the discussion on boys and the Manosphere forgetsHow Gen Z's views on gender and sexuality challenge old assumptionsSupporting young people's mental health in a world of constant changeWhy trans youth need respect and affirmation, not fear and bansYou can find Jeanine via her website: jeanineconnor.com or on LinkedIn.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords:transgender issues, LGBTQ youth, Gen Z perspectives, adolescent mental health, manosphere, psychotherapy for young people, Adolescence, gender identity exploration, supporting transgender youth, parental guidance for LGBTQ issues, youth and technology, therapy for teenagers, understanding modern adolescenceThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode of Good Enough Counsellors, we'll explore how to craft a therapist directory profile that truly resonates with clients.Takeaways:Why most profiles get skimmed - and how to fix yoursThe key mistakes therapists make (and how to avoid them)How to show clients that you "get" themUsing clients' language to connect instantlyA simple framework to identify your niche without stressHow to write with empathy and attract the clients you love working withBy the end, you'll feel more confident and ready to write a profile that really attracts the people you're here to help.If you're ready to attract the clients you'd love to work with, join the "Make Your Profile Work" training this June inside Therapy Growth Group. We'll walk through what to include and write your profile together with feedback. Sign up HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords:counselling profile writing, private practice growth, therapist marketing strategies, how to attract clients, effective therapy profiles, therapy marketing tips, private practice marketing, therapist profile mistakes, writing for therapists, niching for therapistsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Has your therapy profile been gathering dust? In this episode of Good Enough Counsellors, Josephine Hughes shares why writing your directory profile once and forgetting about it means you may be missing out — especially if you want to attract more of the right clients.From updating your photo to adding a short video, Josephine offers practical encouragement and simple tweaks to help your profile feel more relevant, more accurate, and more effective. You'll also learn how to use feedback from real enquiries to refine your message — and why refreshing your profile regularly can boost your visibility on directories.Takeaways:Why updated profiles are favoured in search resultsHow an old photo (or Covid era profile) could affect client trustThe value of introductory videosHow client feedback can enhance your profileA realistic way to keep your profile up to date without the overwhelmResources mentioned:Access the Therapist Profile Toolkit HEREEpisode 28: Recording a Video for Directory ProfilesEpisode 22: Directory Profiles: Photo Tips to Get NoticedSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode of Good Enough Counsellors, I'm joined by Sharon May, founder of Kingsclere Counselling Service.Sharon shares her inspiring journey from working alone in a single upstairs room on her family farm to building a thriving group practice of 14 therapists. We talk about the moment she took the leap to expand (far earlier than she expected), and how she weathered the pandemic just as her practice had begun to grow.But this episode is about more than business. Sharon opens up about imposter syndrome, trusting her gut, and how her values help her navigate big decisions. She also talks about doing a Masters in psychotherapy — and the research that followed into the mental health of farm wives, which led to her being awarded a prestigious Nuffield scholarship to study the topic around the world.Takeaways:That having courage means experiencing fear, tooWhat Sharon learned from running a teamThe importance of being value-led to grow a counselling service that's rooted in communityWhat Sharon's research reveals about the hidden emotional burden carried by women in agricultureWhy imposter syndrome often means you're doing better than you thinkWhether you're building a private practice, exploring a niche, or just wondering what your next step might be, this conversation is packed with honesty, insight and encouragement for all those people who secretly think they're not good enough.Connect with Sharon via her website HERE. She'd love to hear from you if you're interested in rural mental health issues or have farming experience.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords:courage, mental health, counselling, private practice, therapy, overcoming fear, farmer mental health, group practice, professional development, imposter syndrome, vulnerability, agricultural mental health, therapist collaboration, personal growth, work-life balanceThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this Social Media Monthly episode of Good Enough Counsellors, Josephine explores how therapists can use AI (like ChatGPT) to make content creation easier, faster, and more authentic. She shares her personal experience of using artificial intelligence for idea generation, writing help, hooks, post repurposing, alt text, and even image creation. Josephine also shares cautions about how to use AI without losing your authentic voice. Finally, she gives practical examples of how to use AI tools for upcoming June social media dates, including Loneliness Awareness Week.Whether you're feeling overwhelmed by social media or just curious about how AI can lighten your workload, this episode is packed with encouragement and realistic practical tips to help busy therapists.Takeaways:How Josephine uses AI tools like ChatGPT in her own content process and how you can do so tooWhy AI is brilliant for ideas but bad for fact-checkingHow to prompt AI to suit your tone (and how NOT to make it sycophantic!)Cautions about common “AI giveaways” in social media postsHow to repurpose posts across Facebook, Instagram, blogs, and podcastsTips for using AI to generate alt text and create engaging visualsJune 2025 social media awareness dates, including a deep dive into Loneliness Awareness Week posts across 4 therapy nichesLinks referenced in this episode:OpenAI.comlonelinessawarenessweek.orgJosephineHughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords:AI social media strategies, using ChatGPT for content creation, social media content ideas, social media marketing tips, AI tools for content generation, social media engagement techniques, best AI tools for therapists, AI for blog post ideas, creating engaging social media posts, social media calendar for therapists, AI for therapy growth.The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this powerful and eye opening episode, I'm joined by Cat Chappell and Jo Reader - together known as The Fat Counsellors - to talk about fat phobia in therapy and why it's essential for therapists to explore their own internalised biases.We discuss how anti-fat attitudes are embedded in society, how these messages seep into the therapy room, and what it takes to create fat-positive, compassionate spaces for all clients. From myth busting around BMI and health to examining the roots of body based discrimination, this conversation is both personal and deeply informative.Whether you're new to this work or already on the journey, this episode will challenge your thinking and offer practical ways to show up better for your clients - and yourself.TakeawaysHow fat phobia shows up in therapy roomsThe impact of internalised diet culture on therapists and clientsWhy BMI is not a reliable health measureThe historical roots of anti-fat biasUnderstanding thin privilege and body shameCreating truly inclusive spaces for clients of all sizesWhat therapists can do today to start unpacking their own body image beliefs

Feeling completely overwhelmed by private practice? Whether you're just getting started or stuck with marketing your existing therapy practice, this episode is your gentle nudge to take action - one tiny step at a time.Josephine shares her own story of paralysis when starting out, and how the idea of a minimum viable product helped her move forward without needing everything to be perfect. You'll learn how to break down daunting tasks, how to get motivated with small wins, and why starting scrappy is better than not starting at all.Takeaways:Why overwhelm happens and what to do about itThe myth of needing a “perfect” website, logo, or strategyThe concept of minimum viable product and how it applies to private practiceHow to break down big tasks like updating your directory profileThe power of 15-minute timers and the Pomodoro methodReal-life examples of starting small - from directory entries to social media postsWhy progress, not perfection, is the key to growthIf private practice feels too big or too much, you're not alone - and it doesn't have to stay that way.Want help writing your directory profile? I've written a range of blogs to guide you - head to josephinehughes.com/blogSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comprivate practice tips, starting private practice, marketing for therapists, motivation for therapists, setting up a therapy practice, private practice marketing strategies, mental health business tips, productivity for therapists, therapy practice management, getting clients in private practiceThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode of Good Enough Counsellors, Josephine Hughes is joined by Heather Dale - an experienced therapist, supervisor, and writer - to explore the often misunderstood world of counselling ethics. With over 40 years of practice and a BACP Fellowship under her belt, Heather brings warmth, clarity, and a touch of humour to topics that many find daunting.Together, Josephine and Heather unravel what truly makes an ethical dilemma, why ethics might just be sexier than you think, and how to navigate common challenges - like supervision issues, gifting clients, confidentiality after death, and encountering clients in small communities.They also explore the risks of being a therapist, how to make ethical decisions with confidence, and the tricky line between compassion and boundaries. This episode is a must-listen for trainees and experienced counsellors alike.TakeawaysWhat really makes something an ethical dilemmaThe six core principles of the BACP frameworkWhy you can't claim to follow the BACP code if you're not a memberEthics in action: gifts, notes, and stand-up comedyConfidentiality after death and how to handle court requestsInternal vs. external supervision and the ethics of disagreementWhat to do if you spot unethical practice in a colleagueResources Mentioned:BACP's Good Practice in Action GuidesHeather Dale's article Can Ethics Be Sexy?The BACP Ethical FrameworkYou can find Heather HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords:ethical dilemmas in counselling, BACP ethical framework, Heather Dale BACP, counselling ethics, therapy ethics, therapy supervision ethics, real life ethical dilemmasThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this month's Good Enough Counsellors podcast, I'm taking my own advice - yes, really! With a busy week supporting therapists in the Therapy Growth Group, I didn't have time to prep a brand new episode, so I've reused some golden content from a previous episode on social media planning.This episode is perfect for you if you're a therapist who struggles with planning content or posting consistently. Whether you're a meticulous scheduler or more of a "post as the mood takes you" type, there's something here for you.Plus, I'll share:Ideas for social media posts for May 2025How to use Mental Health Awareness Week (13–19 May, theme: community) in your contentWays to tailor posts to your niche - whether that's trauma, anxiety, bereavement, neurodivergence, addiction, or maternal mental healthA few lighter post ideas to mix things up (yes, Talk Like Yoda Day makes an appearance...)Takeaways:Why it's okay to reuse your posts (and your podcast content!)Different approaches to social media planning—and how to find one that works for youHow to use awareness days like Mental Health Awareness Week and Maternal Mental Health Awareness Week to connect with your audienceHow to create post themes that make your content easier to write and more consistentA little reminder that social media can be fun tooLinks referenced in this episode:mentalhealth.org.ukjosephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: social media marketing for therapists, mental health awareness week, social media planning tips, content ideas for therapists, promoting therapy on social mediaThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode of The Good Enough Counsellors Podcast, I'm joined by the incredible Suzanne Wagg, an integrative therapist with a fascinating journey into private practice. From 12 years in the military to working in education and the NHS, Suzanne's story is one of resilience, growth, and learning to trust her instincts.After receiving life-changing therapy following a brain tumour diagnosis, Suzanne knew she wanted to help others. She later became a staff counsellor at the very hospital that saved her life before transitioning into private practice, where she now works flexibly from her beautiful garden office in Lichfield.We chat about:The life events that shaped her as a therapistThe challenges (and surprising advantages) of moving 26 times before settling downHow she found confidence in marketing herself (with some help from her cat, Greybear!)The power of flexibility and trusting your gut in private practiceWhy being real, human, and a little bit sweary makes all the difference in therapySuzanne also shares her philosophy on hope, self-trust, and not getting caught up in comparison traps. If you've ever struggled with self-doubt in your practice, this is an episode you won't want to miss!

Have you ever had a client just… disappear? No explanation, no cancellation - just silence? Being ghosted as a therapist can be frustrating, confusing, and even a little painful. It's easy to start wondering: did I do something wrong?In this episode, I share my own experience of being ghosted by a client - and why I assumed the worst instead of considering other possibilities. We'll explore why therapy clients ghost, how self-doubt and imposter syndrome can creep in, and why it's especially hard for neurodivergent therapists with Rejection Sensitivity Dysphoria (RSD).We'll also discuss how to handle client no-shows in private practice, whether you should follow up, and ways to reframe ghosting so it doesn't shake your confidence.If you've ever been left wondering what happened when a client stopped coming to therapy, this episode will help you feel less alone and more equipped to move forward.Takeaways:Why therapy clients ghost - and why it's not always about youHow ghosting can trigger self-doubt, imposter syndrome, and embarrassmentThe impact of Rejection Sensitivity Dysphoria (RSD) on neurodivergent therapistsShould you follow up? How to handle client no-shows professionallyHow to reframe ghosting so it doesn't undermine your confidenceSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.therapy ghosting, being ghosted by clients, private practice challenges, therapist self-care, emotional impact of ghosting, self-compassion for therapists, managing client dropouts, reasons clients stop therapy, effective cancellation policy, overcoming self-doubt as a therapist, peer support for therapists, navigating client relationships, therapy growth group

Have you ever wondered how horses can play a role in therapy? In this fascinating episode, Josephine Hughes is joined by Alex Gulland, an equine therapist who works with clients alongside horses to support emotional healing and personal growth. Alex shares how equine therapy works, who it's best suited for, and why the presence of horses can help people in ways that traditional therapy might not. Whether you're a therapist curious about equine-assisted work or someone interested in alternative approaches to healing, this episode will give you insights into the unique connection between humans and horses.Takeaways:What is equine assisted therapy and how it worksWhy horses are so attuned to human emotionsThe types of clients who benefit from equine therapyReal-life stories of transformation through therapy with horsesHow therapists can train in equine-assisted therapyFind out more about Alex HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.Keywords:Equine therapy, therapy with horses, equine assisted therapy

Are you holding back from posting on social media because of self-doubt?Do you ever wonder, Who do I think I am to be posting this? You're not alone. Many therapists struggle with the fear of seeming self-promotional, not knowing enough, or being judged. In this episode of The Good Enough Counsellors Podcast, I'll help you reframe your approach to social media so it feels less about you and more about helping others. I'll also walk you through practical strategies to shift your mindset, overcome perfectionism, and start posting with confidence.In the second half of the episode, I'll help you plan your April social media content with ideas for Stress Awareness Month. I'll break it down into weekly themes and share engagement questions, educational topics, and post ideas for different therapy niches.Takeaways:Why therapists often struggle with social media self-doubtHow to reframe social media as service, not self-promotionThe three biggest fears that stop you from posting—and how to overcome themA simple shift that makes writing posts easierHow to reach your ideal clients without feeling like you're ‘selling'Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.self doubt in marketing, overcoming self doubt, how to promote yourself as a therapist, social media for therapists, mental health marketing strategies, Stress Awareness Month 2025, promoting your practice online, addressing fear of judgment, marketing for counsellors

In this episode of Good Enough Counsellors, Josephine Hughes talks with therapist Elizabeth Turp about the realities of running a private practice while managing a chronic illness. Elizabeth shares her personal journey, the unique challenges therapists with energy-limiting conditions face, and how she's adapted her practice to prioritise well-being. We discuss the importance of boundaries, pricing, pacing, and self-care - without the guilt. This episode will also help those therapists who have caring responsibilities alongside their private practice - and contains insights into well-being and handling world news.Takeaways:The challenges of private practice with a chronic illnessSetting boundaries to avoid burnoutPricing and sustainability for therapists with limited capacityHow pacing and planning can help maintain stabilityFinding support and supervision that truly understandsElizabeth Turp MBACP (Accred.) is a writer, podcaster and artist. A counsellor since 1998, her lived experience makes her passionate about helping people with disabling chronic illnesses navigate life and work and improve their physical and emotional wellbeing. She specialises in helping people with chronic invisible illness, including consultation for counsellors living with energy-limiting chronic conditions. Please connect on LinkedIn.Visit her website here for articles and her book: Chronic Fatigue Syndrome and Me: Support for Family and FriendsFind The How We Care podcast here Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.chronic fatigue syndrome, invisible disability, therapist self-care, working with chronic illness, private practice challenges, coping strategies for chronic fatigue, boundaries in therapy, burnout prevention for therapists, chronic illness support, pricing for therapy services, chronic illness in the workplace

Many therapists think of networking as formal business events, awkward small talk, and the pressure to "sell" themselves. But in reality, networking is already happening - often in ways therapists don't even recognise.In this episode of The Good Enough Counsellors Podcast, Josephine Hughes explores how therapists can use word-of-mouth referrals to grow their private practice, without feeling uncomfortable or inauthentic.Takeaways:Why networking isn't just about business meetings and professional groupsHow therapists are already part of networks they can tap intoThe power of professional connections (including online spaces like Facebook groups)How to talk about therapy services naturally, without feeling salesyReal-life examples of therapists who have successfully built their practice through referralsWord-of-mouth referrals remain one of the most effective ways for therapists to attract new clients. This episode offers practical insights into how to make the most of existing networks and build new connections with confidence.Listen now to discover how networking can work for you!networking for therapists, private practice referrals, word of mouth marketing, networking tips for introverts, marketing for therapists, social media networking for therapists, therapist marketing techniquesSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Katrina Johnson candidly shares her journey into private practice and how she overcame her fears to set up and promote her practice. She and Josephine talk about how important it is to embrace vulnerability and take those first steps, even when moving into private practice feels uncertain and a bit scary. As Katrina shares how she built her client base through social media and word-of-mouth, we get a real look at what works when it comes to attracting clients in a way that feels natural. This episode is a reminder that perseverance and self-belief can make all the difference, even when doubts creep in - encouraging other therapists to take the leap into private practice with confidence.Takeaways: Fear of not being good enough held Katrina back but she discovered those fears were unfounded Katrina has been consistent on social media and successfully attracted clients. A significant aspect of her success has been the willingness to share personal experiences, including her journey through pregnancy loss, which resonated with clients and fostered a sense of connection. Katrina emphasised the importance of setting boundaries in her practice, particularly as the Mum of young children. This allows her to maintain a balance between work and family life, which is crucial for her well-being. Finally, Katrina reflects on how overcoming fear and embracing opportunities, stepping outside her comfort zones, has helped her professional growth. Keywords:private practice, starting private practice, social media for therapists, therapist branding, marketing for therapists, self-care for therapists, therapist supervision, pregnancy loss supportSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode of the Good Enough Counsellors Podcast, Josephine Hughes discusses how therapists can use social media to attract more clients and grow their practice. Social media can be a powerful tool, but it's easy to feel stuck when you're unsure what to post. Josephine provides a simple framework to help therapists create content to connect with their audience, build trust, and drives potential clients to their practice.If you've ever found yourself staring at a blank screen, unsure of what to post next, this episode is for you! Josephine covers how to plan your content using themes, the importance of consistency, and how awareness dates can inspire your social media calendar. By the end of this episode, you'll have practical tips that will help make posting on social media easier and more effective.Whether you're a therapist just starting out on social media or you're looking for ways to refresh your strategy, you'll walk away with actionable insights to help you attract more clients.Takeaways: Social media is an invaluable tool for therapists seeking to connect with potential clients and attract referrals. Establishing a content framework not only alleviates the pressure of content creation but also fosters consistency in engagement with your audience. Incorporating awareness dates into your content strategy can provide inspiration and relevance, enhancing the emotional connection with your followers. By categorising posts into education, encouragement, engagement, and empowerment, therapists can effectively reach different sectors of their audience. Consistent posting helps build trust and familiarity, ultimately making your audience anticipate your content and rely upon your insights. Planning ahead by utilising awareness dates makes it easier to post and enhances your social media presence. social media for therapists, content ideas for therapists, how to attract clients on social media, Mother's Day content ideas, social media content planning, tips for therapists on social media, therapist social media tips, private practice marketing strategiesSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Suzie Jamieson, a seasoned therapist, tells Josephine Hughes about her experience following a professional complaint that shook her confidence and career. On March 25, 2021, she received an email from the BACP informing her of a complaint, thrusting her into a world of fear and shame. Despite having a flourishing practice, the complaint triggered a profound personal crisis leading to a two-year ordeal filled with emotional turmoil. Susie candidly discusses the psychological impact of the experience, detailing how the stress of the complaint permeated her life, affecting her mental health and financial stability. She discusses the vulnerability therapists face in their practices and the stigma surrounding complaints. Susie emphasises the necessity for support systems for therapists who encounter such challenges, highlighting her commitment to fostering a safe space for fellow practitioners to navigate their own crises. Her resilience shines through as she illustrates her journey toward recovery, ultimately transforming her experience into a source of empowerment and advocacy for others in the field.Takeaways: Susie Jamieson's journey reveals the profound emotional impact of receiving a client complaint. The lengthy complaints process can leave therapists feeling isolated and questioning their professional worth. Creating a supportive environment for therapists who have faced complaints is crucial for healing. The importance of maintaining thorough documentation cannot be overstated when faced with complaints. Susie's experiences highlighted the need for systemic changes within professional membership bodiestherapist support, complaints process for therapists, handling client complaints, therapist burnout, therapist self-care, ethical complaints in counsellingYou can find Susie at her website or on Instagram and FacebookSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Setting appropriate fees in private practice is crucial for maintaining a sustainable and ethical counselling private practice. Josephine Hughes explores the challenges therapists face regarding client attendance and the impact on income. She argues that a well-structured fee system allows therapists to absorb seasonal fluctuations and client cancellations without undue pressure. This enables counsellors to focus on their clients' well-being rather than their personal financial concerns. Throughout the episode, Josephine addresses common money blocks that can hinder therapists from charging what they're worth, highlighting the need to recognise the value of their services. By adopting a more strategic approach to fee setting, therapists can create a practice that not only supports their financial needs but also fosters a healthy therapeutic relationship with their clients.Takeaways: Setting your fees requires a business mindset to sustain your private practice effectively. Understanding your cancellation rates can inform more accurate fee setting strategies for clients. It's essential to factor in seasonal fluctuations and client cancellations when determining your fees. Avoid making pricing decisions based solely on what others in your area charge. Being confident in your value as a therapist allows you to charge appropriately for your services. You are not exploiting clients by charging for your services; you are providing valuable support. Keywordsprivate practice, counselling fees, client attendance, cancellation policy, therapist income, fee setting, therapy pricing, client no-shows, counselling marketing, self-care for therapists, therapist profit margin, client appointment managementSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Caz Binstead joins Josephine Hughes to discuss the interplay between ethics and business in private practice counselling. They explore the importance of understanding the unique challenges faced by private practitioners, especially in the current landscape where nearly 70% of therapists are working in private practice. Caz emphasises that ethical practices are not just about client care but also about creating a sustainable business model that supports therapists' well-being and professional growth. The conversation touches on the isolation many therapists experience, the necessity of solid contracts, and the role of social media in fostering connections among practitioners. With insights into the changing demographics of the profession and practical advice for managing burnout, this episode offers valuable guidance for both new and established counsellors navigating the complexities of private practice.Takeaways: The importance of being real in private practice marketing to connect with clients effectively. Isolation in private practice can lead to burnout, emphasising the need for community support. The role of ethical considerations in balancing therapeutic work with business boundaries. Social media can connect therapists but also has potential downsides that should be acknowledged. Pricing strategies in private practice should reflect experience and sustainability for practitioners. private practice, therapy marketing, relational ethics, burnout in therapists, therapist community, supervision for therapists, Therapist Connect, counselling profession, ethical practice, therapy resources, private practice toolkit, therapy business, client retention, therapy fees, therapist isolation, professional development in therapyCaz Binstead and Nicholas Sarantakis are authors of: Relational Ethics in Psychotherapy and Counselling Private Practice, part of the Ethics in Action series published in 2024 by Routledge. You can find Caz on her website HERE.To find out more about Therapy Growth Group, please click HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Finding clarity in your purpose for social media is essential for effective marketing, especially as we enter a new year. Josephine Hughes discusses the importance of understanding your "why" behind your social media presence and how it can guide your content strategy. She emphasizes three key points: clarity, consistency, and character, which are vital for resonating with your audience and attracting clients. By defining who you're trying to reach and establishing measurable goals, you can create a more impactful social media presence. Additionally, Josephine shares practical ideas for content in February, leveraging awareness days to connect with potential clients and showcase your unique approach.Takeaways: Establishing clarity in your social media goals can enhance your overall marketing strategy. Consistency in posting helps maintain visibility and builds trust with your audience over time. Character in your social media presence fosters authentic connections with potential clients. Utilising awareness days allows you to create relevant and engaging content for your audience. Understanding who you're trying to reach can guide your content creation effectively. Measuring your progress against specific goals, rather than likes, helps maintain motivation. Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

January is not the ideal time for new beginnings; instead, it's a period for rest and reflection, as Helen Calvert passionately argues in her interview with Josephine Hughes. She challenges the conventional "new year, new you" mindset, highlighting the importance of aligning personal growth with the natural rhythms of the year, suggesting that spring is the true season for renewal. Helen shares her journey of self-discovery, revealing how her autism has shaped her experiences and perspectives on life, work, and parenting. Helen and Josephine discuss the significance of creating a supportive and compassionate environment for oneself as a business owner, emphasising the need to be the boss you'd want to work for. Listeners are encouraged to embrace their individuality, recognise that multiple solutions available for different challenges, and prioritise joy and kindness in their lives.Takeaways:January is a time for reflection and planning, not for pushing ourselves to start new things.The start of the year should align with natural cycles; spring is a better time for new beginnings.Being excessively kind to ourselves is essential for maintaining our well-being as business owners.Coaching and therapy can help us unravel the expectations we place on ourselves.It's important to recognize that every experience we have is not unique; others have gone through similar struggles.Establishing clear expectations for ourselves as both boss and employee can lead to a healthier work-life balance.Keywords:self-care, new year resolutions, January motivation, business coaching, neurodivergence, autistic burnout, personal growth, work-life balance, task management, understanding autism, self-employment tipsYou can find Helen HERE Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode, Josephine Hughes emphasises the importance of self-belief and the unique experiences that shape who we are. She addresses the common struggle many face in receiving praise and appreciation, often rooted in past experiences and negative self-perception. The discussion encourages listeners to recognise their uniqueness and the value of their life experiences, even those that have been challenging. Ultimately, it inspires a shift in perspective, urging listeners to embrace their potential and the gifts they can offer to others, particularly in the realm of counsellingTakeaways: Many people struggle with self-belief, especially when starting new endeavours, which can hinder progress. Receiving praise can evoke cognitive dissonance for those who feel undeserving of appreciation. Life experiences, even the difficult ones, contribute to our uniqueness and can empower us. Counsellors can use their challenges to connect with clients on a deeper level. Fear of rejection is a natural response that can prevent us from reaching our potential. Embracing our unique qualities and experiences can help us become better helpers and healers. Keywords:counselling, neurodiversity, private practice, self-acceptance, counsellor training, dyslexia in therapy, support for therapistsSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode, Josephine Hughes interviews Tracey Carlisle about her inspiring journey from secure employment to establishing a fulfilling counselling private practice. Faced with frustration and the fear of returning to a job she didn't enjoy, Tracey found the courage to make a significant change in her life. She decided to take the leap into full-time private practice, realising that all her hard work and training were leading her to this moment. Tracey highlights the importance of mindset and taking action, emphasising that waiting for everything to be perfect can hold you back. Now thriving in her practice, she reflects on the support she received and encourages others to trust themselves and take that first step towards their dreams.Takeaways: Planning your exit from a full-time job can ease the transition to private practice. Building a client base can start with word-of-mouth recommendations from friends and family. Establishing clear boundaries with clients from the start can prevent awkward situations later. Tracey found that taking small steps towards private practice ultimately made a significant impact on her journey. Realising that "if not now, then when" gave Tracey the motivation she needed to take the leap into full-time practiceTo take advantage of Josephine's special Therapy Growth Group offer, please click HERE to register and pay.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

This final episode of series one of the Good Enough Counsellors Podcast focuses on embracing imperfection and taking bold steps towards personal and professional growth. Josephine Hughes reflects on her journey and the insights gained from various guests, highlighting the importance of being authentic and true to oneself in building a successful private practice. With inspiring stories from guests like Tracy Carlisle and Emma Radway Bright, listeners are encouraged to take leaps of faith, recognising that progress, not perfection, is the key to success. Josephine emphasises the significance of self-compassion and celebrating small achievements as essential components of growth. As she wraps up the series, she looks forward to returning in 2025 with more engaging content and interviews to support your private practice growth.Takeaways:Consistency is key; producing content regularly helps to grow your audience and practice.Embrace who you are; authenticity attracts clients and fosters meaningful connections in therapy.It's important to acknowledge your accomplishments, no matter how small they may seem.Taking leaps of faith can lead to growth and unexpected opportunities in your career.Self-compassion is essential; recognise that feeling like an imposter is a normal part of the journey.Defining your own version of success can help you avoid harmful comparisons with others.Keywords:private practice, self-care for therapists, building a private practice, overcoming imposter syndrome, embracing imperfection, therapy growth, coaching for counsellors, neurodiversity in therapy, counselling success stories, therapist self-compassion, finding your niche, private practice tipsSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Is it worth continuing to post on social media during busy times, even when you're not seeing results? Josephine Hughes shares her insights on how maintaining a consistent presence can build trust and familiarity with potential clients, ultimately leading to better engagement and client enquiries. She discusses practical strategies for creating content efficiently and provides ideas for January using relevant themes and awareness days.Takeaways: Consistency is crucial for building trust and engagement on social media platforms. Batch creating content can save time, especially during busy periods like December. Repurposing old posts and content is a smart strategy to maintain visibility. Using social media schedulers can streamline your posting process and keep you organised. New Year's resolutions provides engagement opportunities as does the topic of Divorce Month Remember to focus on self-love and mental health topics such as Blue Monday and Parents Mental Health Day during the challenging winter months. Keywords:social media, consistency, engagement, content creation, therapy, mental health, new year resolutions, self-love, social media strategy, client engagementSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

The festive season often brings challenges for counsellors in private practice. These include client cancellations, fluctuating appointment numbers and the associated reduction in income. In this episode Josephine Hughes encourages therapists to take proactive steps in managing their schedules, finances and communicating boundaries so that they can look after themselves as well as their clients. Takeaways:As you approach the festive season, be intentional and prepared for client changes.It's essential to communicate your availability and cancellation policies to clients ahead of time.Taking time off during December will help your well-being and client care.Plan how to manage an influx of clients after the holiday season effectively.Consider adjusting your fees to accommodate time off and ensure steady income.Remember that self-care during busy periods is vital for long-term sustainability in your practice.Keywords:counselling, private practice, client management, self-care, festive season, cancellations, financial planning, communication, boundaries, mental healthChapters:00:11 - The Lesson of Hoodwinked03:09 - Planning for the Holiday Season06:52 - Preparing for Time Off and Financial Management13:56 - Managing Client Influx and Self-Care21:15 - Planning for Client Communication23:40 - The Importance of Self-Care in Therapy PracticeTo access the Fee Calculator Tool, please click HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In today's episode of the Good Enough Counsellors podcast, Josephine Hughes talks with Michael Toller, psychotherapist and creator of the Clinical Will App, about why every therapist needs a clinical will. Michael shares his journey of developing the app to help therapists protect their clients' privacy and ensure ethical practice in case something unexpected happens. We dive into what a clinical will is, how it works, and why it's essential for all solo practitioners to have one in place.Takeaways:What a Clinical Will is: A clinical will is a process that ensures clients are cared for if a therapist is suddenly unable to continue working, whether due to illness or death.Why Therapists Need One: It's crucial for therapists to have a clinical will in place to protect their clients' confidentiality and ensure proper handling of their cases in the event of an emergency.How the Clinical Will App Works: Michael explains how the app securely stores client contact details and makes it easy for a trusted person (clinical trustee) to access this information if needed.Setting Up Your Clinical Will: Learn how easy it is to use the Clinical Will App and why regular updates are important to keep your information current.The Importance of Choosing the Right Trustee: The episode discusses the importance of appointing a qualified clinical trustee and the role they play in ensuring your wishes are carried out ethically and professionally.Additional Ethical Considerations: Michael discusses the broader need for therapists to demonstrate their ethical practice, and how technology can support this goal.Keywords: psychotherapy, coaching, neuropsychoanalysis, private practice, clinical will, client information, clinical trustees, Clinical Will app, clinical wills, therapists, counsellors, trustees, passwords, logins, cost structure, security measures, client data, technology, ethical practiceFind the clinical will app HERE and Michael on LinkedIn HEREFor more information about Therapy Growth Group, click HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and...

Search engine optimization (SEO) is an essential aspect of marketing your private practice, as it helps potential clients find you online. In this episode, Josephine Hughes demystifies SEO, breaking it down into practical tips that even those intimidated by technology can easily understand. She emphasises the importance of having a clear and relevant URL, effective keywords, and engaging content like blogs to boost your website's visibility. Additionally, she highlights that while SEO is valuable, building trust through personal connections and networking within your community is equally crucial for gaining referrals. This episode offers a comprehensive overview of how to optimize your online presence while reminding listeners that authentic relationships are key to a successful practice. TakeawaysSEO can be intimidating, but it's manageable.Understanding how search engines work is key to SEO.Your website's URL should reflect your services clearly.Using keywords effectively can improve your website ranking.Blogs help keep your website active and relevant.Alt text for images can enhance SEO.Internal and external links are important for SEO.Networking in your community builds trust and referrals.Personal connections are vital for gaining client trust.SEO is just one aspect of a comprehensive marketing strategy.KeywordsSEO, search engine optimization, counselling, marketing, private practice, online visibility, networking, trust, keywords, website optimizationChapters:00:14 - Understanding Online Counselling and SEO02:37 - Understanding Search Engine Optimization14:50 - Advanced SEO Strategies and Resources21:38 - Building Trust Through Community Engagement24:53 - Building Connections and Community

In this episode of Good Enough Counsellors, Josephine Hughes talks about quick and practical marketing tweaks you can make to your directory profile, website, and social media presence to attract more clients during the busy pre-Christmas period. If you've got a gap in your calendar, why not use it to audit your marketing materials? Josephine walks you through three key areas to focus on:Your Directory Profile – Learn how to make your profile stand out with a compelling headline, clear and impactful sentences, and relevant keywords to catch the eye of potential clients, especially those facing seasonal struggles.Your Website – Josephine shares tips for enhancing your 'About Me' section to connect with clients on a personal level and ensuring your services page clearly communicates what clients can expect from therapy.Your Social Media – From ensuring your bio speaks to your ideal clients, to publishing posts about seasonal struggles (hello, Christmas stress!), this episode is packed with actionable tips to help you reach more clients on your social platforms.By the end of the episode, you'll be ready to implement small but effective changes that could bring a big impact, just like they did for Sara, who landed eight new clients in a fortnight. Tune in to get your marketing ready for the festive season and beyond!Key Takeaways:Audit Your Directory Profile: Your headline is crucial! Be specific about the clients you help and use keywords that resonate with people's current struggles, like "difficult family relationships" during the festive season. Also, ask someone else to check if your profile makes sense to non-counsellorsRevamp Your 'About Me' Page: Your bio should highlight your personality and experience in a way that speaks directly to potential clients' concerns. Remember, it's not about you—it's about how you can help them.Make Your Website Clear and User-Friendly: Is it obvious what you do and how clients can benefit from working with you? And don't forget that all-important call to action—make it easy for people to reach out!Social Media Bio Optimisation: Make sure your social media bio includes key details like your location, the issues you work with, and a link to your website. It's all about getting found by the right people.Don't Forget to Post About Your Availability: It's easy to forget to let people know you're taking clients, but a simple post about available spots can create a sense of urgency and get those enquiries rolling in!Keywordscounselling marketing, attract clients, directory profile tips, private practice growth, therapy website optimization, client inquiries, festive period counselling, social media for therapists, therapy growth group, mental health marketing strategies, counselling niche identification, effective therapy bios, client connection strategies, keywords for therapists, therapy marketing audit, increase client bookings, counselling services promotion, therapist visibility online, engaging therapy content, holiday season mental health supportSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on

Does the thought of social media fill you with dread? Navigating social media can be particularly daunting for introverts, but in this episode, Josephine Hughes offers practical strategies for using social media platforms effectively while remaining true to oneself. The episode also contains creative ideas for December social media posts, highlighting ways to engage with followers during the holiday season while addressing the challenges many face during this time. Therapists are offered advice on how to maintain consistent posting over busy periods.Takeaways: Introverts can find social media overwhelming, but it can be a valuable tool for sharing thoughtful ideas. Social media allows introverts to connect meaningfully with their audience without compromising their privacy. Creating a professional social media presence can help attract clients who resonate with your reflective nature. Quality over quantity is crucial for introverts; thoughtful posts can engage and connect deeply with others. Introverts can use social media to build a supportive community around shared values and interests. December offers unique opportunities for introverts to create engaging content while remaining true to themselves. Keywordsintroverts, social media, client attraction, authenticity, self-expression, mental health, December engagement, thoughtful posts, community building, privacyChapters:02:30 - Intro to Social Media for Introverts02:00 - The Dilemma of Sharing on Social Media04:21 - The Power of Thoughtful Reflection13:39 - Creating Community, Not Performance18:44 - Using Social Media for December Engagement21:04 - Navigating Holiday Challenges for Clients27:42 - Final Thoughts and EncouragementSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode, Josephine Hughes reflects on her experience at the Independent Podcast Awards, sharing insights on achieving dreams, the importance of community, and the unique role of counsellors. She emphasizes that success is attainable by being true to oneself, taking small steps, and seeking support from others. The conversation highlights the need for therapists to promote their services and the impact they can have on clients' lives.TakeawaysThe warmth of connection can profoundly impact individuals.Achieving dreams is possible through determination and authenticity.Organisational skills are not a prerequisite for success.Mindset plays a crucial role in finding opportunities in therapy.Taking small, manageable steps can lead to significant progress.Community support is vital for personal and professional growth.Counsellors hold a special place in their clients' hearts.Networking can open doors to new opportunities.It's important to communicate the value of private practice therapy.Every step taken brings you closer to your goals.KeywordsIndependent Podcast Awards, counselling, private practice, achieving goals, community support, mindset, therapy, personal growth, networking, podcastingChapters:00:01 - Introduction to the Awards Night00:40 - The Impact of Connection00:51 - Dreams and Goals: A Personal Journey01:12 - Networking and New Opportunities03:09 - The Importance of Small Steps03:54 - Overcoming Self-Doubt and Fear08:53 - Learning from Others: Jo's Story10:00 - Reframing Mindsets: The Power of Belief11:49 - The Need for Awareness in Therapy23:20 - Finding Support and Community25:36 - Closing Thoughts and Encouragement25:59 - Outro and Further ResourcesThe podcasts mentioned in the episode are Gloriously Unready, Jo's Art History Podcast, and It's a ContinentSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Have you ever recommended breathing techniques to clients to help them manage panic attacks, trauma or anxiety? Have you considered how breathing may be able to help clients who feel angry? And if so, are you aware that some breathing techniques may be unsuitable depending on the client's existing breathing patterns?In this podcast episode, Josephine Hughes interviews Nicola Pott, a trained counsellor and EFT practitioner with a background in physiotherapy. Nicola emphasises the importance of understanding individual breathing patterns to effectively manage anxiety, panic attacks, and anger. She shares her experiences with clients, illustrating how breath work can empower individuals to regain control over their symptoms and foster emotional healing. The conversation also highlights the significance of integrating somatic approaches into therapy, as Nicola explains how she tailors her techniques based on the physiological needs of her clients. Additionally, she introduces her training program, "Breathing for Calm," aimed at equipping other therapists with the knowledge and skills to safely implement breath work in their practices.Takeaways: Breath work can help reduce anxiety and panic attacks by correcting over breathing patterns. Counsellors benefit from understanding physiological aspects of breathing to assist clients better. Different breath work techniques should be tailored to individual client needs for maximum effectiveness. Medical precautions are essential when using breath work, especially for pregnancy and stroke survivors. Nicola integrates her physiotherapy knowledge with counselling to adopt a somatic approach. Teaching clients about their breathing patterns empowers them to manage panic symptoms effectively. Keywordsbreathwork, counselling, anxiety, panic attacks, anger management, emotional freedom technique, somatic approach, physiotherapy, mental health, trauma, breathwork, therapy, training, counseling, EFT, trauma, anxiety, private practice, insurance, client careChapters:00:40 - Introduction to Breath Work and Its Benefits01:29 - Nicola's Journey into Counselling05:20 - Understanding Breathing Patterns and Panic Attacks08:08 - Empowering Clients Through Breath Work18:43 - Integrating Breath Work for Trauma and Anger Management12:57 - Case Study: Amy's Transformation Through Breath Work27:20 - Developing Effective Breath Work Techniques27:38 - Training Others in Breath Work49:42 - Conclusion: The Future of Breath Work in TherapyYou can find details of Nicola's Breathing for Calm course HERE and if you'd like to read more about Nicola's therapy practice, click HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website:

Embracing a growth mindset is crucial for overcoming self-doubt and navigating challenges, as highlighted by Josephine Hughes in this episode of the Good Enough Counsellors podcast. She emphasises the importance of viewing experiences as opportunities for learning rather than assessments of personal worth. Josephine shares her recent journey of stepping out of her comfort zone by hiring a business coach, which initially sparked doubts but ultimately reinforced her decision. Throughout the podcast, she encourages therapists to approach new endeavours with a playful attitude, drawing on personal anecdotes to illustrate how playfulness can alleviate anxiety and enhance creativity. By connecting with one's core values and maintaining a supportive network, individuals can cultivate resilience and confidence in their professional journeys.Takeaways: Seeing challenges as opportunities to learn fosters a growth mindset and resilience. Criticism does not define your worth; it's a chance to embrace growth and learning. Embracing a playful attitude can lead to more enjoyable and successful experiences. We are often more likely to take risks when we believe in our ability to grow. Our past experiences and values should guide us, rather than external judgments. Investing in coaching or personal development is essential to our growth and success. Think about the value of therapy or coaching in terms of years of investment rather than an hourly rateKeywords:growth mindset, business coaching, overcoming self-doubt, marketing for therapists, playfulness in learning, personal development, investing in yourself, therapy growth group, private practice success, fear of judgment, embracing challenges, coping with criticism, self-improvement strategies, nurturing creativity, building confidence, effective decision-making, accountability in business, learning from failure, fostering resilience, therapist support networkChapters:00:38 - Introduction to Growth Mindset00:48 - The Challenge of Big Decisions03:40 - Embracing Playfulness in New Experiences10:19 - The Power of a Growth Mindset13:26 - Learning from Mistakes: A Personal Journey14:43 - Finding Your North Star22:13 - Investing in Yourself and Your Future27:01 - Conclusion: Embrace the JourneySetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of...

Have you ever sat in front of blank computer screen, stuck about how to describe yourself in a directory profile entry? You doubt whether you've got anything unique to offer and worry you'll mislead clients if you claim any special expertise. In this episode, Josephine Hughes discusses how imposter syndrome hinders therapists from writing effective profiles, and offers practical tips to make directories appeal to potential clients. By embracing their experiences and asserting their value, therapists can create profiles that truly connect with potential clients and reflect their authentic selves.In today's episode:How imposter syndrome often leads therapists to feel unworthy and hesitant to market themselves effectively. The impact of sharing your personal journey as a therapist to build trust with potential clients. Whether niching down in your practice is appropriate at the start of your private practice careerThe dangers of mimicking other therapists' profiles because authenticity is crucial for connecting with clients. How to state you can help clients without feeling pushy or salesy. A reframe about the purpose of your profile and how that helps with imposter syndrome. KeywordsImpostor Syndrome, therapists, directory profiles, self-doubt, qualifications, niching, client connection, marketing, therapy, personal branding, psychology today, counselling directoryChapters00:00 Understanding Impostor Syndrome in Therapy Marketing04:06 The Impact of Qualifications on Client Perception07:58 Overcoming the Fear of Niching10:53 Claiming Your Expertise and Value14:50 Practical Tips for Writing Your ProfileTo access Josephine's Make Your Profile Work training, please click HERE to join Therapy Growth GroupSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Do you find it difficult to post on social media - perhaps you're always double and triple checking what you say? Maybe you worry about what others will think or you compare yourself to other private practice counsellors who seem much more knowledgeable than you. In this week's episode, Josephine Hughes discusses the impact of imposter syndrome on private practice therapists and their social media marketing and how to combat it. The second part of the episode includes ideas for posts in November 2024.In today's episode:How to tell if you're affected by imposter syndrome in your marketingHow imposter syndrome affects your willingness to postWhy self-doubt can be helpful in your marketingWhat to do about criticism on social media and how to counter shameHow focusing on your clients' needs can helpThe importance of relatability and authenticityGet practical ideas for using the following awareness events:Movember and Men's Health Awareness MonthLung Cancer and Pancreatic Cancer Awareness MonthsAnti-Bullying and Self-Care WeeksStress Awareness Day White Ribbon DayKeywordsimposter syndrome, social media, self-doubt, vulnerability, mental health, awareness events, public humiliation, personal growth, sharing experiences, community supportChapters00:00 The Impact of Public Humiliation02:00 Understanding Imposter Syndrome06:14 The Value of Self-Doubt09:53 Embracing Vulnerability and Criticism14:04 Learning from Failure16:06 Social Media Strategies for NovemberSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

If traditional counselling isn't working for you, what are the alternatives? Join Josephine Hughes and Katie Bowers as they discuss Emotional Freedom Technique (EFT). They discuss the challenges Katie faced in her early counselling experiences, her eventual shift to EFT, and how it has helped her and her clients process trauma and anxiety. The conversation highlights the importance of mindfulness, the nervous system's role in emotional regulation, and the practical applications of EFT in everyday life. Katie shares her personal experiences with EFT, illustrating its effectiveness in managing anxiety and building confidence, particularly for mothers navigating life transitions. The episode concludes with insights into the science behind EFT and its growing recognition in the therapeutic community.In today's episode:How EFT combines mindfulness and compassion for healingHow EFT offers a practical approach to emotional regulationUsing EFT in everyday situations to manage anxiety and calm the brain's response to stressKatie's story of how EFT helped her more than traditional counselling techniquesYou can find Katie at her website, on Instagram, Facebook and in her Mums Seeking More Facebook group.Katie trained here.Chapters00:00 The Healing Power of EFT01:38 Katie's Journey into Counseling04:56 Transitioning from Traditional Counseling to EFT07:48 Discovering EFT and Its Impact09:15 Understanding EFT: Mechanisms and Benefits11:12 Real-Life Applications of EFT17:30 Building Confidence Through EFT22:30 Working with Clients: Focus on Mums23:57 EFT vs Traditional Counselling25:18 The Science Behind EFT30:15 The Process of Unpacking Trauma39:01 Conclusion and ResourcesKeywordsEFT, Emotional Freedom Techniques, trauma, counselling, mental health, mindfulness, nervous system, self-help, therapy, personal growthSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed...

How can you get clients to book in once they've looked at your Psychology Today or Counselling Directory profile? In this episode of the Good Enough Counsellors podcast, Josephine Hughes discusses the importance of building trust with potential clients in therapy. She explores client concerns about booking sessions and the effectiveness of video content in establishing a therapist's credibility. Josephine also addresses common fears around creating video content and encourages therapists to embrace visibility as a means to attract clients.In this episode:Why clients may feel nervous about paying in advanceHow directories provide a sense of safety for clientsThe ways that blogs and videos can showcase expertise and attract clientsWhy video marketing is crucial for engagementReassurance that authenticity is more important than a polished productionThe ways that video can address client concerns effectivelyWhat to consider when using video on your websiteHow using YouTube can also enhance discoverabilityKeywordstherapy, marketing, client trust, video marketing, counselling, online presence, therapist visibility, social media, client engagement, mental healthChapters00:00 Understanding Client Concerns03:04 Building Trust Through Marketing05:52 The Power of Video Marketing09:49 Overcoming Video Anxiety17:03 Final Thoughts and Community EngagementClick HERE to join the 2024 Live Feed ChallengeSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Are you struggling to get started? Discover how to overcome your stuckness by exploring why starting new projects can feel impossible and how you can break through your inertia. Whether you're planning a private practice, group therapy sessions, or an online course, host Josephine Hughes dives deep into an understanding of what's holding you back.In today's episodeHow feeling overwhelmed, lacking confidence, and not knowing where to start are common challenges that can prevent people from getting started on projects.Breaking tasks down into smaller steps and seeking support and guidance can help overcome these challenges.Acknowledging and overcoming fears of judgment and rejection is important for moving forward with projects.Prioritising projects, making time for them, and taking small actions can lead to progress and success.Every step taken brings one closer to achieving their goals.Chapters00:00 Introduction: Struggling to Get Started02:05 Challenge 1: Feeling Overwhelmed and Unsure06:01 Challenge 2: Lack of Time08:51 Challenge 3: Fear of Judgment and Rejection10:45 Digging Deeper: What's Really Stopping You?14:04 Conclusion: Taking Steps Towards Your DreamsKeywordsgetting started, challenges, overwhelm, confidence, fear of judgment, fear of rejection, taking action, breaking tasks down, seeking support, prioritising, small steps, private practice, counsellorsLive Feed ChallengeJoin Josephine's Live Video Feed Challenge Facebook group HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Does the thought of not knowing enough about social media and technology put you off even trying to have a social media page? You're not alone. Listen to this episode to learn how much technical knowledge is actually needed and how you can still have an effective feed with minimal technical ability. The episode also contains post ideas for the month of October.In this episode:You don't have to be tech-savvy to use social media effectively as a therapist.Using personal photos and sharing meaningful experiences can be a powerful way to connect with potential clients.Canva is a user-friendly tool for creating graphics and visuals for social media posts.October offers various themes and awareness months/weeks that therapists can use to create engaging and relevant content, including ADHD Awareness Week, Halloween and autumn as a metaphor for changeMixing up the types of social media posts, including information, topical, and interactive posts, can help build a following and establish trust with potential clients.Advice on how many posts to share each weekKeywordssocial media, therapist, fear, confidence, technical skills, communication, potential clients, October, awareness months, awareness weeks, themes, season, holidaysChapters00:00 Overcoming the Fear of Using Social Media03:02 The Power of Social Media and Reaching Potential Clients09:43 Ideas for Social Media Posts in October12:47 Using Seasonal Themes and Metaphors14:16 Creating Engaging and Varied Social Media Posts15:42 Taking Action and Getting StartedSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Are you a counsellor intimidated by the idea of making a video for listings such as Psychology Today or Counselling Directory? Before you scroll by, listen to how videos can help you reach more clients and learn how to make a professional 15 second video.In this episode:Why incorporating video can transform your online presence and attract more clientsCommon concerns and how to overcome them - yes, even that fear of seeing yourself on screen!Practical tips for crafting a 15-second clip that encapsulates who you are and what you offerWhether you need any special equipmentKeywordsvideo creation, directory profile, connection with clients, 15-second video, tips for making a video, therapist on video, video marketing, SEO for therapists, Psychology Today, Counselling DirectoryChapters00:00 Introduction and Importance of Video Creation02:32 Benefits of Using a Video in Your Directory Profile07:56 Tips for Making a Meaningful 15-Second Video12:42 Creating a Good Video with a Smartphone15:06 Overcoming Self-Consciousness and Making a ConnectionIf you'd like to join the Live Video Challenge for Counsellors, you can do so HERE. Go on, give it a go!Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How can you use email counselling and how does asynchronous therapy work? Join Chloe Foster to hear all about how you can make your practice more flexible and accessible with email counselling. Chloe specialises in helping LGBTQ clients and she shares more about their therapeutic work together with a discussion on the importance of checking pronouns.In this episode:How choosing a niche, such as working with the LGBTQ community, can help attract clients who are specifically looking for a counsellor who understands their unique experiences.The importance of asking clients about their pronouns and creating a safe and accepting environment for LGBTQ individuals.How raising prices helped both to manage Chloe's client load and create space to develop other income streams. How email counselling provides flexibility for both counsellors and clients, and how asynchronous therapy eases the mental load on the therapistThe importance of effective training for email counselling to set clear boundaries, ensure effective communication and minimise misunderstandings.Keywordsemail counseling, LGBTQ community, niche, pronouns, training, pricing, client load, email counselling, flexibility, pricing, boundaries, training, recorded coursesChapters00:00 Introduction and the Potential of Email Counselling06:18 Choosing a Niche: Working with the LGBTQ Community11:33 Creating a Safe and Accepting Environment: Asking About Pronouns15:14 The Importance of Understanding and Accepting Transgender Individuals20:10 Developing Resources: Enhancing the Value of a Counselling Practice23:25 Setting Pricing and Boundaries: Maintaining a Sustainable Practice24:24 Raising Prices in Private Practice26:29 The Benefits of Email Counselling32:06 Exploring Email Counselling36:54 Developing Email Counselling Training46:29 Embracing New Approaches in CounsellingDownload Chloe's guide on Email Counselling and check out the website HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

What can you do if you're experiencing a slowdown in client enquiries and bookings? First, check your statistics to make sure what's actually happening. Next, see what you can do to improve your existing marketing. If you're fully utilising your current advertising spend, what other approaches can you take to promote your private practice? This practical episode helps you to identify ideas of how you can reach more potential clients.In today's episode:Comparing your client numbers over time can help you recognise seasonal fluctuations and alleviate doubts about your practice's success.Use the summer slowdown to focus on marketing efforts and attract new clients.High-touch marketing, such as word-of-mouth referrals, can be effective in reaching potential clients.Overcoming self-doubt and fear of rejection is crucial in taking action to address gaps in your schedule.Take practical steps, such as utilising marketing strategies and seeking support from peers, to grow your private practice.Chapters00:00 Navigating Seasonal Fluctuations in Private Practice04:01 Strategies for Addressing Gaps in Your Schedule09:21 The Power of High-Touch Marketing13:13 Overcoming Self-Doubt and Fear of Rejection16:08 Practical Steps for Growing Your Private PracticeKeywordsprivate practice, slowdown, client numbers, seasonal fluctuations, marketing, client gaps in schedule, high-touch marketing, word-of-mouth referrals, summer slump, growing private practiceSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

What do you do when you're faced with endings, cancellations and decreased client enquiries in your private practice? How can you handle the inevitable fear that arises? The fight, flight and fear responses are explored, together with practical advice on what to do.In this episode:Understanding how fight, flight and freeze manifest themselves in your practiceHow fear stifles creativity which is essential for marketingWhat neuroscience teaches about rest and creativityPractical tips for boosting creativityHow to organise time for marketing initiativesChapters:00:00 Dealing with Reduced Client Numbers02:09 Understanding and Managing the Fight, Flight, and Freeze Responses05:01 The Role of Creativity in Marketing and Overcoming Fear09:25 Rest and Allowing the Brain to Make Connections13:11 Practical Tips for Marketing and Growing a Private Practice16:01 The Importance of Self-Care in Marketing and Attracting ClientsKeywords:reduced client numbers, private practice, fear, panic, fight response, flight response, freeze response, creativity, marketing, rest, brain connections, practical tips, self-careSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

What can you do to manage your social media presence over breaks and holidays? Listen to Josephine's struggles with turning off social media, the fear of missing out on clients and what to do about it. In the second half of the episode, Josephine provides ideas for social media posts in September, focusing on themes such as fresh starts, transitions, and awareness days.In this episode:Taking breaks from social media is important for mental health and well-being.Scarcity thinking can lead to anxiety about missing out on clients, but it's important to acknowledge that there is plenty of support available.Setting boundaries and modelling self-care is essential for maintaining a healthy social media presence.Social media ideas for the month of September Learn how to use the following social media dates:World Suicide Prevention Day (10th)Youth Mental Health Day (19th) – Theme: #ControlTheScrollSexual Health Awareness Week (11th)Bisexuality Awareness Week & Bi Visibility Day (23rd)Celebrate quirky days such as Ginger Cat Appreciation Day (1st), Read a Book Day (6th), Blame Someone Else Day (13th), Batman Day (21st), Ask a Stupid Question Day (28th).Chapters00:00 Introduction01:11 Struggles with Taking Breaks from Social Media03:39 Overcoming Scarcity Thinking and Setting Boundaries06:07 Managing Social Media Presence During Holidays10:24 Ideas for Social Media Posts in September16:34 ConclusionKeywordssocial media, breaks, holidays, scarcity thinking, self-care, boundaries, fresh starts, transitions, awareness daysSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Is it true that you have to be "sorted" to be a counsellor? Josephine interviews Samantha Lee about her journey into private practice counselling and how she uses inner child therapy. Samantha shares her initial struggles and insecurities as a counsellor and how she overcame them. She discusses her experience with building a business page and finding her authentic voice through poetry and describes the importance of inner child work. The interview ends with a plea to therapists to consider what constitutes a "successful" private practice and how this is individual based on your circumstances.In this episode:Samantha's transition to being in private practiceBeing open and honest about struggles and insecurities as a counsellor can help clients feel more comfortable and understood.Inner child work can be a powerful tool in counselling, helping clients understand and heal from past experiencesWhy therapists find it helpful to do their own inner child work before using it with clientsBuilding a private practice takes time and involves various stages and elements that need to be worked through gradually.Success in private practice is not determined by the number of clients or working full-time, but by adapting the practice to suit individual needs and maintaining self-care.Self-care and setting boundaries are crucial for therapists to avoid burnout and maintain their well-being.Having multiple income streams, such as courses, can provide stability and support during challenging times.It is important to prioritise long-term goals and consider how the private practice will be managed in the future.Keywordscounselling, therapist, inner child, struggles, authenticity, vulnerability, continuous professional development, learning, inner child work, personal growth, courses, private practice, self-care, boundariesChapters00:00 Introduction and Struggles as a Counsellor04:04 Finding Authenticity Through Poetry11:36 The Power of Inner Child Work15:55 Embracing Vulnerability as a Counsellor25:27 The Importance of Continuous Professional Development26:28 The Power of Inner Child Work in Therapy27:54 Creating Courses Based on Personal Experience33:44 Challenges and Adaptation in Building a Private Practice35:04 Self-Care and Setting Boundaries for Therapists36:01 The Role of Multiple Income Streams in Private Practice37:51 Prioritising Long-Term Goals in Private Practice43:30 Self-Love and Being Your Own Number One Fan45:25 Physical Health and Self-Care for Therapists47:47 Avoiding Comparison and Pressure in Private PracticeYou can find Samantha's website and details of her course HERE and on Facebook at Samantha Lee CounsellingYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients

Did you know it takes just a tenth of a second to form an opinion based on someone's appearance, making your profile picture crucial in attracting potential clients? Our brains process images faster than text so how you appear is just - if not more - important than what you say. By taking some care over your photo, you'll be able to communicate important therapist qualities such as competence, warmth and professionalism.In today's episode:Why photos work so well in selecting counsellors from a directoryCommunicating your values through your photoAdvice if publishing an online photo goes against your culture's valuesTips for taking a good photoChoosing the right clothes for your photoHow to afford a professional headshotTips for using your own phone or cameraChapters:00:00 The Importance of Your Profile Picture02:01 Communicating Qualities Through Your Photo04:23 Tips for Taking a Good Profile Photo08:45 Choosing the Right Clothing for Your Photo12:09 Considerations for a Professional Headshot13:33 Taking a Good Photo with Your Phone or CameraKeywordsprofile picture, therapist photo, online presence, first impression, competence, warmth, empathy, approachability, head and shoulders, plain background, good lighting, clothing choice, professional headshotSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Do you feel anxious about being visible online? If you do, you're not alone. However, potential clients find photos and videos a helpful way to relate to therapists and lack of visibility may be hampering your marketing efforts. So this episode delves into how you can feel more comfortable with being on camera and how embracing your authentic self can help you connect with clients.In today's episode:how perfectionism and imposter syndrome can hold you back but how making mistakes can actually inspire others and create connectionwhy focusing on the message is more important than your appearancewhat the "Spotlight Effect" is and how it can help you feel more comfortablewhy self-consciousness isn't a bad thingChapters00:00 Introduction: Fear of Being Seen01:09 The Importance of Visual Content04:54 Self-Consciousness: A Social Skill07:30 Shifting Focus from Appearance to Value08:30 Embracing Imperfections13:20 Self-Compassion and Being Authentic15:12 Closing RemarksKeywordscamera shyness, anxiety, therapists, online presence, trust, perfectionism, imposter syndrome, self-compassion, authenticitySetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode, Josephine shares her personal journey from being a social media novice to having a thriving online presence. She offers practical advice and encouragement for counsellors looking to overcome their fears and effectively use social media to attract clients.In today's episode:Josephine's Transformation: From a stagnant Facebook business page to an active community with thousands of followers and an award-nominated podcast.Overcoming Fear: Addressing the common fears therapists have about being judged by peers, ethical dilemmas, self-disclosure, and making mistakes on social media.Ethical Marketing: How to ethically market your private practice on social media while maintaining professional boundaries.Imposter Syndrome: Combatting feelings of inadequacy by recognising your unique expertise gained through training and experience in therapy.Learning from Mistakes: Embracing errors as part of the learning process and knowing that your audience is forgiving.Public vs. Private Self: Balancing public-facing content with personal privacy, remembering you're more than just your online persona.Facebook Live as a ToolContent Ideas for August: Leveraging events like the Olympics closing ceremony; discussing A-level/GCSE results time stress; Happiness Happens Month themes and Romance Awareness MonthChapters00:00 Introduction and Personal Story02:09 Overcoming Fears and Concerns About Posting on Social Media03:33 Ethical Marketing and Building Trust with Potential Clients05:01 Recognising Your Value and Overcoming Imposter Syndrome07:23 Ideas for Social Media Posts in AugustKeywordssocial media, private practice, attracting clients, fear of judgment, ethical marketing, imposter syndrome, knowledge and skills, social media posts, Happiness Happens Month, Romance MonthLive Feed ChallengeJoin the waitlist for the Live Feed Challenge HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Emma Radway-Bright shares her journey of starting and growing her private practice. Emma specialises in working with women who have experienced gendered violence, carers of people with long-term conditions, and individuals who have had a baby that wasn't delivered to term. In today's episode:Emma's work with therapist Babette RothschildHow Emma got started in private practice and bagged herself a free roomHer "pay it forward" scheme that enables her to offer free counselling while still getting paidHow an unexpected fire prepared her and her clients for lockdownHow Emma used her coffee habit to create connections and referrals from the local communityWhat's helped Emma attract clients through InstagramHow Emma manages her diary and the importance of self-careHer discovery of tapping (Emotional Freedom Technique) and how it has become a valuable tool in her therapy sessions. Her journey into life coaching and the importance of having a clear business plan and utilising visual tools for planning and goal-setting.Keywordsprivate practice, therapy, online therapy, business, marketing, mentoring, trauma, gendered violence, long-term conditions, miscarriage, abortion, supervision, burnout, self-care, private practice, relationships, marketing, referrals, social media, tapping, Emotional Freedom Technique, life coaching, business plan, visual tools, goal-settingChapters00:00 Introduction and Setting Clear Goals01:10 Emma's Private Therapy Practice and Specialisations25:09 Building Relationships and Attracting Clients27:20 Utilising Social Media for Engagement36:33 The Power of Tapping (Emotional Freedom Technique)37:59 Expanding into Life Coaching44:10 The Importance of a Clear Business PlanEmma's professional and personal focus is self care and she runs a monthly experiential group that's focussed on Self Care for Helpers providing insight, support and tools to help therapists take better care of themselves. You can find out more HEREFor Josephine's Fee Calculator, click HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: