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What if your ideal clients found you while you slept? In this episode of The Root of All Success, host Jason Duncan sits down with YouTube strategist and founder of Be The Hero Studios, Nate Woodbury. With over 60 channels scaled into seven-figure lead generators, Nate reveals how his team wins YouTube's search engine—not the algorithm lottery. From his early days in web design to discovering that one YouTube video could outperform an entire website, Nate's journey is packed with insight. He breaks down how keyword-first strategy, simple tracking systems, and search-driven content can turn YouTube into your most powerful lead engine. If you're tired of chasing views and ready to convert attention into action, this one's for you. Takeaways: Why keyword-first videos beat viral content for business growth How Nate scaled 60+ YouTube channels to generate qualified leads What most entrepreneurs misunderstand about content fatigue How long-form video is still king in the next 24 months The underrated YouTube metric that predicts real pipeline results Why substance > style when it comes to YouTube success Ready to dominate YouTube search and grow your leads on autopilot? Learn more about Nate's strategies at BeTheHeroStudios.com Who is Nate Woodbury? Nate Woodbury is a renowned producer of over 60 successful YouTube channels, specializing in helping coaches and speakers transform their expertise into thriving platforms of thought leadership. With a proven, tactical strategy to dominate YouTube search, Nate has consistently delivered measurable results, turning subscribers into high-quality leads. Backed by a dedicated team of 35 experts, Nate offers a comprehensive Done-For-You system, making YouTube Lead Generation seamless and predictable for his clients. Nate Woodbury's Website Link:  https://betheherostudios.com/ Nate Woodbury's  Social Media Link:  Linkedin - https://www.linkedin.com/in/nate-woodbury Instagram - https://www.instagram.com/betheheronate/ YouTube - https://www.youtube.com/@NateWoodbury Love the show? Subscribe, rate, review & share! https://therealjasonduncan.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Linda Bluestein dives deep into the tangled web of gastrointestinal disorders with neurogastroenterologist Dr. Zachary Spiritos. They tackle the silent struggles of patients with EDS (Ehlers-Danlos Syndrome), POTS (Postural Orthostatic Tachycardia Syndrome), and MCAS (Mast Cell Activation Syndrome), especially those whose GI tests always come back “normal.” From misunderstood motility problems to surprising treatment twists, this episode is full of revelations that might change the way you think about your gut. And yes, there's even a how-to on better pooping. Takeaways: Why your GI test results might be “normal”… but your symptoms are anything but. How slow motility and visceral hypersensitivity often masquerade as IBS. The overlooked connection between hypermobility, dysautonomia, and GI dysfunction. Why some patients are misdiagnosed for years—and how that's finally changing. A surprising but effective tip to improve your daily bathroom routine. References: Breath-Test for SIBO (small intestinal bacterial overgrowth): https://www.triosmartbreath.com/ Mark Pimentel, MD: https://www.cedars-sinai.org/provider/mark-pimentel-887112.html Episode 127: https://www.youtube.com/watch?v=9ngUY9VPRcc Want more Dr. Zachary Spiritos?  Website: https://www.everbettermedicine.health Instagram: https://www.instagram.com/drzacspiritos/ Facebook: https://www.facebook.com/zachary.spiritos/ Want more Dr. Linda Bluestein, MD? Website:  ⁠⁠https://www.hypermobilitymd.com/⁠⁠. YouTube: ⁠⁠⁠youtube.com/@bendybodiespodcast⁠⁠⁠  Instagram: ⁠⁠⁠https://www.instagram.com/hypermobilitymd/⁠⁠⁠  Facebook: ⁠⁠⁠https://www.facebook.com/BendyBodiesPodcast⁠⁠⁠  X: ⁠⁠⁠https://twitter.com/BluesteinLinda⁠⁠⁠  LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/hypermobilitymd/⁠⁠⁠  Newsletter: ⁠⁠⁠https://hypermobilitymd.substack.com/⁠⁠⁠ Shop my Amazon store ⁠⁠⁠https://www.amazon.com/shop/hypermobilitymd⁠⁠⁠ Thank YOU so much for tuning in. We hope you found this episode informative, inspiring, useful, validating, and enjoyable. Join us on the next episode for YOUR time to level up your knowledge about hypermobility disorders and the people who have them. Join YOUR Bendy Bodies community at ⁠⁠https://www.bendybodiespodcast.com/⁠⁠. YOUR bendy body is our highest priority! Use this affiliate link for Algonot to get an extra 5% off your entire order: ⁠⁠https://algonot.com/coupon/bendbod/⁠⁠ Learn more about Human Content at ⁠⁠⁠http://www.human-content.com⁠⁠⁠ Podcast Advertising/Business Inquiries: ⁠⁠⁠sales@human-content.com⁠⁠⁠ Part of the Human Content Podcast Network FTC: This video is not sponsored. Links are commissionable, meaning I may earn commission from purchases made through links Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you ever feel like you're posting into the void - wondering if anyone's even noticing your content? In this episode, I explore how consistent posting can quietly but powerfully help you build trust, connection, and visibility over time.Drawing on personal stories (including one about Chub Rub shorts!), I'll show you why consistency works - even when it feels like nothing's happening. Plus, I'll share tips for staying consistent, from batching and scheduling to repurposing your best content.The episode also includes help for your August social media posts.Takeaways:Why consistent posting helps build trust with potential clientsHow social media works like the therapy relationship: show up regularlySimple ways to make consistency easier (even if you're busy)Why repurposing content is smart, not lazyHow long-term visibility pays off, even years laterIf you've been struggling to stay motivated with your posting, this episode will help you reconnect with why it matters - and how to make it work for you.August Social Media Awareness Days:Family-related Days:A-Level Results Day (UK): Thursday 14th August 2025GCSE Results Day (UK): Thursday 21st August 2025International Youth Day: Tuesday 12th August 2025Sisters Day: Sunday 3rd August 2025 (First Sunday in August)Gay Uncle Day: Saturday 10th August 2025 (Second Saturday in August)Son and Daughter Day: Monday 11th August 2025Middle Child Day: Tuesday 12th August 2025Relaxation & Summer Mood Days:Lazy Day: Sunday 10th August 2025Relaxation Day: Friday 15th August 2025National Beach Day: Saturday 30th August 2025Pet-related Days:International Cat Day: Friday 8th August 2025Spoil Your Dog Day: Sunday 10th August 2025Black Cat Appreciation Day: Sunday 17th August 2025Creative/Engagement Opportunities:World Photography Day: Tuesday 19th August 2025World Photography Week: 12th–26th August 2025 Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords:social media marketing, consistency in marketing, building visibility online, private practice growth, social media for therapists, content creation strategies, marketing for counsellors, effective posting strategies, social media algorithms, engagement on social media, creating a social media schedule, batching social media posts, marketing for mental health professionals, therapist marketing tipsThe information...

You feed your stomach… but are you feeding your mind?

In this week's episode of the Solo 2.0 Podcast, Jess & Rye are getting super real about something that impacts literally all of us: your nervous system. They break down what it actually means to be in fight, flight, freeze, or fawn, share raw personal stories (like Ryan's insane Doberman scare), and give practical tips for how to calm your body when you're stuck in stress mode. If you've ever wondered why you can't slow down, avoid tough convos, or feel totally wiped from anxiety — this is for you.

If you want to attract more clients to your private practice, your therapist profile needs to show people that they'll be safe with you.In this episode, we're talking about how a simple inclusion statement can make the difference between someone reaching out — or quietly clicking away. I share a personal story about almost contacting a therapist, and why I didn't, and explore what therapists can do to show they're truly inclusive.I'll walk you through why these statements matter, what often holds us back from writing them, and what you can include — even if you're still learning.If you've ever wondered how to make your practice more welcoming and visible to people from marginalised communities, this one's for you.Takeaways:Why inclusion statements help the right clients feel safe enough to reach outWhat silence on your profile might be saying (without you realising)Common fears therapists have about getting it wrong — and why it's okay to start smallSimple ideas for what to include in a statement that feels genuineReal-life examples of inclusive therapist websites that workSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comLinks referenced in this episode:jennifersnowcounselling.co.ukpsychodynamictherapybirmingham.co.ukKeywords:inclusive therapy practices, diversity in counselling, creating an inclusive therapist profile, client safety in therapy, understanding LGBTQ+ clients, therapy growth strategies, anti-racist therapy practices, writing an inclusion statement, addressing privilege in therapy, promoting equality in therapy, therapist-client relationship dynamics, best practices for inclusive therapyThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Real estate deal flow is back but is it better? With inboxes full of syndications boasting high returns and “rare” opportunities, passive investors are under more pressure than ever to separate substance from spin. In this episode of Dig In or Delete, Jim Pfeifer and Paul Shannon return to scrutinize real deals sent straight to their inboxes, highlighting red flags, potential gems, and everything in between. From a 9-unit Seattle multifamily deal with fuzzy cap rate math to a BJ's Brewhouse ground lease next to a dying mall, Jim and Paul weigh in on market dynamics, underwriting red flags, and sponsor credibility. You'll hear honest, in-the-moment reactions to deals in Dallas, San Antonio, Louisiana, and more, including a ground-up development next to a new minor league baseball stadium. No hypotheticals. No softballs. Just seasoned investors making real-time calls on actual opportunities. Plus, stick around as Jim and Paul reveal which marketing tactics instantly make them hit “delete” and which details get them to take a second look. Disclaimer The content of this podcast is for informational purposes only. All host and participant opinions are their own. Investment in any asset, real estate included, involves risk, so use your best judgment and consult with qualified advisors before investing. You should only risk capital you can afford to lose. Remember that past performance is not indicative of future results. This podcast may contain paid advertisements or other promotional materials for real estate investment advisers, investment funds, and investment opportunities, which should not be interpreted as a recommendation, endorsement, or testimonial by PassivePockets, LLC or any of its affiliates. Viewers must conduct their own due diligence and consider their own financial situations before engaging with any of the advertised offerings, products, or services. PassivePockets, LLC disclaims all liability for direct, indirect, consequential, or other damages arising out of reliance on information and advertisements presented in this podcast. Takeaways: Why cap rate discrepancies can be a dealbreaker The risk of “one-restaurant” triple net leases When development next to a baseball stadium might make sense How aggressive return projections can backfire in a pitch The red flags that come with blind pool funds and asset class hopping Why local insight trumps national data in real estate investing What to ask when a sponsor promises high returns on a stabilized deal

Episode Summary: Running a law firm shouldn't mean sacrificing your time, your profit, or your peace of mind. In this solo episode, I break down the Law Firm Freedom Audit—a proven diagnostic tool designed to help law firm owners identify exactly where their practice is leaking time, profit, or control. Whether you're deep in the trenches or already on your growth path, this episode will help you uncover hidden inefficiencies and give you a clear roadmap toward building a scalable, sustainable firm. Key Segment: Understanding My Freedom & Profit Score When I took the Law Firm Freedom Audit, I realised the number I got wasn't just a score—it was a mirror. It reflected how sustainable, profitable, and scalable my law firm really was. Here's what I learned about what each score range means: 110–140: The Scalable Zone I've built something solid. The systems are working, the team is in sync, and best of all—my business doesn't depend solely on me anymore. There's freedom here, and it feels good. Next move: Now's the time to scale with intention. The foundation is set—it's time to go bigger, smarter. 85–109: A Solid Start, But Still a Bit Scrappy Things are moving in the right direction, but I can feel where the cracks are. A bit of stress creeps in, and profits don't quite match the effort I'm putting in. It's frustrating, but fixable. Next move: I need to step back, identify what's slowing me down—whether it's clunky systems, role confusion, or missed opportunities—and start tightening things up. 60–84: I'm the Operator, and It's Wearing Me Down Let's be honest—if I take a break, everything pauses. I'm juggling too much, and it's exhausting. The business works, but only because I'm pushing hard behind the scenes. Next move: This is my sign to stop doing it all myself. I need to delegate, build systems, and make the shift from being the operator to becoming the owner. Below 60: This Is My Wake-Up Call If I'm here, I already know things aren't working. I'm doing everything and burning out fast. Profits are thin, and there's no structure holding things together. Growth? It feels out of reach right now. Next move: I need to pause. Reassess. And rebuild—with purpose. This isn't failure—it's a signal that something needs to change, for me and for the future of my firm. Takeaways: Why staying in “operator mode” is holding your firm back from real growth How to score your firm's performance across 5 critical areas: Leadership & Time Management Systems & Processes Team & Delegation Financial Control & Profit Personal Wellbeing & Lifestyle What your Freedom & Profit Score means—and what to do next The link between system gaps and burnout (and how to fix both) How to take action immediately to shift from survival to strategy Resources & Links Mentioned: Download the FREE Law Firm Freedom Audit – Takes 10 minutes and reveals your biggest growth opportunities. Book a FREE 1:1 Strategy Session – Get expert insight on how to improve your score and scale smarter. Listen Now & Transform the Way You Run Your Firm If you're ready to lead like a CEO—not a case manager—and want a firm that runs without depending on you for every decision, this episode is your starting point. Tap below to listen on your preferred platform: Apple Podcasts: Listen on Apple Spotify: Listen on Spotify Love What You Heard? If this episode gave you clarity or inspiration, please: ✅ Subscribe so you never miss a strategy-packed episode✅ Share it with another law firm owner ready to scale✅ Leave a review—your feedback helps us reach and support more ambitious legal professionals

What matters most in yoga isn't the ritual—it's the transformation of the mind and heart. In this episode, Raghunath and Kaustubha explore the practice of manasa pūjā (mental worship) through the story of Vasudeva mentally offering charity while imprisoned. They unpack why internal devotion is not only valid—but often more powerful than external performance. Whether you're on a yoga mat or stuck in traffic, your inner world is where the real yoga happens.

What matters most in yoga isn't the ritual—it's the transformation of the mind and heart. In this episode, Raghunath and Kaustubha explore the practice of manasa pūjā (mental worship) through the story of Vasudeva mentally offering charity while imprisoned. They unpack why internal devotion is not only valid—but often more powerful than external performance. Whether you're on a yoga mat or stuck in traffic, your inner world is where the real yoga happens.

About Cathy:Cathy Eads is a 500 hour Certified Yoga Teacher, Yoga Therapist, Ayurvedic Wellness Coach, and founder of BLISS Yoga with Cathy. After navigating her own high-conflict divorce, she now helps professional women in midlife release stress, recover their power, and rebuild emotionally and physically using holistic tools that are simple, effective, and deeply compassionate.Summary:Divorce doesn't just change your relationship status—it shakes your nervous system, rewires your identity, and often leaves your body holding the tension, grief, and exhaustion long after the paperwork is filed.In this heartfelt episode, yoga therapist and stress resilience expert Cathy Eads shares how her 29-year marriage—and eventual high-conflict divorce—led her to create a safe, therapeutic space for other women to heal after separation.You'll hear how yoga, breath, and guided rest can help you release the pain you've been carrying, reclaim your sense of self, and rebuild a life that finally feels like yours.Whether you've been divorced for 6 months or 6 years, this conversation is your reminder that you are not too late, too broken, or too far gone to begin again.Takeaways:Why traditional therapy may not be enough to fully heal after divorceThe hidden trauma stored in the body after years of “keeping the peace”How yoga, breath, and guided relaxation can soothe the nervous system and restore emotional steadinessThe 3 most common blocks women face in midlife after divorce—and how to gently move through themWhat makes Yoga for Divorce different from regular yoga classes or self-help programsWhy rest is not indulgent—it's necessary for rebuilding your health, energy, and self-trustWant to Go Deeper?Cathy's signature 12-week virtual group program, Yoga for Divorce: Heal, Reclaim, Rebuild, is now enrolling.It's a small-group experience designed for 50+ women navigating divorce recovery who are ready to stop just surviving and start truly healing.You'll receive: ✅ Weekly live therapeutic yoga, breathwork & guided rest sessions ✅ On demand resources to use anytime (yoga video, breath audio, journal prompt) ✅ A private, supportive community of women going through this with you ✅ Optional 1:1 support for deeper healingEnrollment is now open—spaces are limited to keep the group intimate.

In this episode, Whitney talks with Kaleigh Kirkpatrick and Julie Jamgochian from Shameless Tourist about how they're reimagining travel advising through AI. Instead of just dabbling, they've fully embraced AI tools—from itinerary review bots to inbox systems and trained ChatGPT models that write like them. They discuss what's working, what's not quite there yet, and how curiosity fuels their innovation.Takeaways:Why dedicating team resources to AI research has paid off for their businessHow ChatGPT is integrated into marketing, emails, and itinerary reviewsThe tools they're testing now—from AI concierges to real-time rate trackersHow AI can enhance personalization and efficiency without compromising quality

Episode Summary: As a law firm owner, you've probably thought about changing your practice management system—or maybe you're knee-deep in the struggle of using outdated tools that don't work together. In this episode, I take you behind the scenes of one of the biggest operational shifts we've made at Collective Family Law: our migration from LEAP to Clio. I walk you through the why, the how, and all the messy bits in between—including unexpected roadblocks, the true cost of migration, and the game-changing improvements we experienced once the dust settled. I also share insights on how this transition helped us attract better law talent by streamlining workflows and improving staff and client experiences. If you're a law firm owner considering a system change, this episode is your roadmap. I also share tips on how to leverage AI, modern integrations, and a strategic transition plan to scale your law firm smarter—not harder. Takeaways: Why we decided to leave LEAP and move to Clio—and how we knew it was time The unexpected challenges we faced, including a $14,000 data release fee from LEAP How we planned our transition over 12 months to minimise disruption and stress Why an internal audit is a critical first step before changing practice management software The tools we integrated with Clio (including Clio Grow, Calendly, Smarter Drafter, and VXT) How this transition helped us improve workflows, efficiency, and the client experience Why Clio's integrations made our law firm more attractive to top legal talent What I would do differently if I had to do it all over again My advice for other law firm owners: build your runway, get a migration partner, and prepare your team Resources & Tools Clio – Practice management system we transitioned to LEAP – Our former system and the challenges we encountered during the exit Clio Grow – CRM and intake automation that improved our onboarding process Smarter Drafter – Document automation tool for family law and consent orders VXT – Cloud phone system that integrates with Clio for time capture and transcription Calendly – Integrated scheduling software used for client bookings Femke – Our Operations Manager, who led the technical and team rollout I'll be inviting Femke on the podcast soon to give you her perspective from the operations side of the transition—stay tuned!Subscribe to The Scalable Law Podcast for weekly insights on growing a profitable, systemised practice — with less stress and more freedom. Real strategies.Actionable insights.Made for law firm owners. Listen now on Apple Podcasts or Spotify Connect with Scalable Law Your go-to hub for scaling strategies, systems, and support for growing law firms. Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com

Welcome to Uncharted Conversations, a new Navigating Major Programmes series designed to disrupt industry thinking one unscripted conversation at a time. In each episode, the panelists bring their diverse perspectives to the table as self-dubbed industry pirates, adopting a mercenary approach to calling out industry challenges. Up first: collaborative contracts. David Ho is the National Leader of Healthcare and Buildings for Accenture. Melissa Di Marco is a Partner and specialist in Project Advisory and Disputes at Accuracy. Shormila Chatterjee is the Vice President of EY. Together, these experienced programme professionals discuss the complexities of collaborative contracting in the infrastructure sector, including often-seen core competency shortcomings and the importance of empowering the right decision makers.Too often, collaboration is misconstrued as the project goal when it is, in fact, merely one possible vehicle. This conversation delves into market participation, trust issues and risk allocation, and why technical skill shouldn't top the recruitment checklist. Decision-making, competency, and governance are painstakingly dissected in this no-holds-barred discussion that highlights the problems not with collaborative contracts themselves but with the assumption that choosing this model will fix all the problems. Join these leaders as they explore why the infrastructure industry might be ready for a seismic systemic shift.Takeaways:Why every organization's first question should be whether they have the skills to manage a collaborative contract.The dangers of assuming a collaborative contract will automatically be easier and mitigate risk.The need for a strong collection of capable people around the table for any programme model to succeed.How systems and governance can be structured with empowerment in mind.The soft skills that are essential, and more important than technical experience, for true collaboration.Quote: “The idea ​will ​be ​to enter ​into ​a ​process ​with ​a ​winning ​counterparty. ​We ​can ​call ​them ​whatever ​we ​want, ​development ​partner, ​whatever ​it ​might ​be. But ​that ​period ​of ​dialogue ​and ​iteration,​ ​if ​it ​is ​prescribed ​by ​an ​even ​more ​detailed ​rulebook, in ​my ​mind, ​it ​doesn't ​matter ​if ​the ​end ​of ​that ​rulebook ​still ​doesn't ​have ​a ​fixed ​price. ​All ​you're ​doing ​is ​layering ​on ​a ​set ​of ​rules ​that ​is ​now ​a ​wholly ​dependent ​upon ​the ​behavioural ​interpretations ​of ​the ​people ​playing ​the ​game. ​And ​if ​the ​behavioural ​interpretation ​is, ​I'm ​going ​to ​use ​the ​rules ​to ​my ​advantage ​to ​exploit ​your ​bad ​writing ​of ​the ​rules, ​or ​I'm ​going ​to ​use ​the ​rules ​to ​my ​advantage ​to ​compel ​you ​to ​obey ​no ​matter ​what. ​Then ​forget ​it. ​It's ​not ​collaborative. ​It ​is ​just ​a ​more ​involved ​rule ​book ​​for ​less ​certainty ​of ​outcome.” - David HoThe conversation doesn't stop here—connect and converse with our community via LinkedIn:Follow Navigating Major ProgrammesFollow Riccardo CosentinoRead Riccardo's latest at www.riccardocosentino.comFollow David HoFollow Melissa Di MarcoFollow Shormilla Chatterjee Music: "A New Tomorrow" by Chordial Music. Licensed through PremiumBeat.

In this unique episode, Jonathan and Alan explore how the 7th inning stretch in baseball offers a powerful metaphor for leadership—especially during the summer. Whether you're crushing your goals or feeling stuck halfway through the year, summer provides a built-in opportunity to pause, reset, and reconnect. They unpack how leaders can make intentional use of this season to reflect, recalibrate, and reengage before heading into the fall sprint. From practical tips on celebrating small wins to the value of solitude, this conversation blends storytelling, humor, and deeply practical wisdom. If you're looking for a healthier rhythm and renewed momentum for the second half of the year, this one's for you. Takeaways: Why the “7th inning stretch” is more than a fun break—it's a leadership reset. The value of pausing with purpose and reconnecting with your “why.” How leaders can use summer for reflection, realignment, and renewed energy. Alan's and Jonathan's favorite summer slowdown practices—and how you can find your own. Listener Questions to Reflect On: What's one practice helping you slow down this summer? What's something you need to let go of? What are you hopeful for in the second half of the year? Resource Mentioned: Download our free 7th Inning Stretch for Leaders Checklist and follow along with our summer series: Becoming an H2 Leader.

The Sell Like A Human Sessions is a 4-episode series airing on the 6-Figure Secrets Podcast and the Coach Business Podcast for entrepreneurs who are done with sales that feel awkward or slimy.Join me, Allison Hardy, along with Caryn Gillen, Marisa Corcoran, and Lauren Litt as we spill the tea on what it really takes to build the know, like, and trust factor through email, copy, social media, and sales.Because here's the truth: people don't buy because you're the loudest in the room—they buy because they actually trust you.>>>>

In this episode of Good Enough Counsellors, we'll explore how to craft a therapist directory profile that truly resonates with clients.Takeaways:Why most profiles get skimmed - and how to fix yoursThe key mistakes therapists make (and how to avoid them)How to show clients that you "get" themUsing clients' language to connect instantlyA simple framework to identify your niche without stressHow to write with empathy and attract the clients you love working withBy the end, you'll feel more confident and ready to write a profile that really attracts the people you're here to help.If you're ready to attract the clients you'd love to work with, join the "Make Your Profile Work" training this June inside Therapy Growth Group. We'll walk through what to include and write your profile together with feedback. Sign up HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords:counselling profile writing, private practice growth, therapist marketing strategies, how to attract clients, effective therapy profiles, therapy marketing tips, private practice marketing, therapist profile mistakes, writing for therapists, niching for therapistsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode of the Awake & Winning Podcast, Kaylor kicks off the brand new “Sovereign Sessions” series with a powerful conversation featuring client and former farmer, Dawn's Dirt. This isn't just another freedom chat—Dawn built a multi-million-dollar farming empire, sold it all, and walked straight into a new mission: helping people grow their own food and reclaim their sovereignty. Dawn is a bold, unapologetic entrepreneur who knows how to hustle—she ran a 36,000 sq ft greenhouse, managed 299 chickens, and sold her goods at multiple farmers markets. But after realizing the farming model wasn't as free as it looked, she transitioned to building an online coaching business with Kaylor's team. They dive into grief, growth, and grit—and the truth about what it really takes to be ungovernable in today's world. Dawn's story will leave you fired up and questioning everything you thought you knew about entrepreneurship.     Episode Highlights: sovereignty, farming, entrepreneurship, online coaching, food freedom, business transformation, client success story, ungovernable mindset, rural living, self-reliance, reinvention, purpose-driven business       Takeaways: Why sovereignty isn't just about land—it's about income How Dawn turned grief into fuel for a new business The real margins behind traditional farming Why coaching businesses are the new freedom model Trusting the process (and the “boat” God sends you) How to start from scratch without tech skills Building a mission-led business in 2025   If you enjoyed the episode, please be sure to take a screenshot and share it out on Instagram and tag @thekaylorbetts. Also, please make sure to give us a review and a five star rating if you're loving what we are doing! _____________________________   RESOURCES & LINKS MENTIONED IN THIS EPISODE:   Instagram | https://www.instagram.com/dawns_dirt/ Facebook | https://www.facebook.com/DawnsDirt YouTube | https://www.youtube.com/@DawnsDirt Websites | https://www.dawnsdirt.ca/  Podcast | https://open.spotify.com/show/6IdbU7Ub77jNUq9d1TbpGt _____________________________   SPONSORS: Truly Tallow | https://www.trulytallow.com/ Use code “SUNNYBALLS10” at checkout for 10% off your order _____________________________   IMPORTANT UPDATES:   Check out the Awake & Winning Website | https://awakeandwinning.com/ Join the Awake & Winning Life AW-cademy | https://theawlife.com/ Join the Awake & Winning Business AW-cademy | https://theawbiz.com Join the Awake & Winning POD-cademy | http://yourwinningpodcast.com/ Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/ Join Kaylor's Newsletter | https://awakeandwinning.lpages.co/optin/  _____________________________  

The Sell Like A Human Sessions is a 4-episode series airing on the 6-Figure Secrets Podcast and the Coach Business Podcast for entrepreneurs who are done with sales that feel awkward or slimy.Join me, Allison Hardy, along with Caryn Gillen, Marisa Corcoran, and Lauren Litt as we spill the tea on what it really takes to build the know, like, and trust factor through email, copy, social media, and sales.Because here's the truth: people don't buy because you're the loudest in the room—they buy because they actually trust you.>>>>

Has your therapy profile been gathering dust? In this episode of Good Enough Counsellors, Josephine Hughes shares why writing your directory profile once and forgetting about it means you may be missing out — especially if you want to attract more of the right clients.From updating your photo to adding a short video, Josephine offers practical encouragement and simple tweaks to help your profile feel more relevant, more accurate, and more effective. You'll also learn how to use feedback from real enquiries to refine your message — and why refreshing your profile regularly can boost your visibility on directories.Takeaways:Why updated profiles are favoured in search resultsHow an old photo (or Covid era profile) could affect client trustThe value of introductory videosHow client feedback can enhance your profileA realistic way to keep your profile up to date without the overwhelmResources mentioned:Access the Therapist Profile Toolkit HEREEpisode 28: Recording a Video for Directory ProfilesEpisode 22: Directory Profiles: Photo Tips to Get NoticedSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

This episode is a raw reflection on anxiety, visibility, and what we lose when we chase success without slowing down. Recorded in the car on a rainy Sunday morning, Please forgive me, the quality is not that good. I talk about the quiet anxiety I've carried since childhood.... the kind that shows up before Monday hits, when you're grinding hard but still feel invisible. I share stories I've never said out loud, about fear, burnout, and the moment I looked through the glass door of my office and realized… I missed my wife. Takeaways: Why anxiety often shows up when we're finally alone with our thoughts .... especially on SundaysHow early fears of being seen shaped my silence (and how that silence cost me connection)What high-achievers miss when they stay too focused on the goalA reminder that you can be visible in the world and still disconnected at home and how to change thatWhy being heard isn't just about speaking louder, but learning to feel safe enough to be seen If you've been feeling stretched, unseen, or like you're building something at the cost of your own peace , this one's for you. BONUS: Subscribe, leave a review, and share this episode with someone who needs to hear it. Ready to build something that makes you visible, without losing yourself in the process? Visit tonytaylorinspires.com or speakuniversity.org.

Is your business ready for the age of AI, hyper-personalized content, and digital transformation?Matt Britton is the CEO of Suzy, a real-time consumer insights platform trusted by global giants like Netflix and P&G. He's also the author of Generation AI, a powerful new book exploring how Generation Alpha is the first truly AI-native generation—and what that means for brands, leaders, and innovators.In this episode, Matt unpacks how AI is transforming marketing, content creation, SEO, and influence. He shares real strategies businesses can use to train custom GPTs, build first-party data systems, and use automation to reclaim time and increase impact.You'll also learn how the influencer economy is evolving with AI-generated personas, what the future of search looks like, and how companies can futureproof their people and processes in a world changing at exponential speed.In this conversation, you'll learn:Why the future of marketing belongs to AI-native generations.How first-party data and automation are redefining business operations.Why companies must embrace AI now or risk extinction.How AI influencers and digital twins are reshaping culture and media.How to build search-optimized, relevant content that AI models rank.The role of internal training and curiosity in adapting to AI.What Google's search drop signals for your brand strategy.Why building authority, relevance, and video content is key in the LLM era.Takeaways:Why businesses must move now to integrate AI or risk falling behind.How to train custom GPTs using first-party and third-party data.What the future of content, SEO, and influencer marketing looks like in an AI-dominated world.Connect with Matt Britton:Website: https://mattbritton.com/Book: https://a.co/d/0UEMYxRTimestamps:00:00 - Intro: AI's rapid disruption01:00 - Why companies aren't adapting fast enough03:00 - Small vs. large business AI adoption06:00 - Training GPTs with your own data08:30 - Automating your operations with AI10:00 - Building custom frameworks in ChatGPT12:00 - AI's impact on SEO and the fall of Google15:00 - Content strategy for AI-powered search18:00 - The rise of AI influencers and virtual IP22:00 - The future of jobs and creativity in AI23:00 - About Generation AI__________________________________________________________________________________________

In this episode of the Awake & Winning Podcast, Kaylor sits down with one of the most controversial figures in modern medicine, Dr. Andrew Wakefield—a former UK-based gastroenterologist turned filmmaker. Known for challenging mainstream vaccine narratives, Wakefield opens up about the professional exile that brought him to Texas, the compelling stories of parents who sparked his research, and the science that the CDC allegedly tried to bury. Together, they unpack the potential link between vaccines and autism, censorship in public health, and the role of social media and film in waking up the masses. This episode is a must-listen for anyone ready to question everything and reclaim medical freedom. Episode Highlights: vaccine safety, autism awareness, CDC cover-up, medical freedom, MMR vaccine, RFK Jr., public health corruption, social media censorship, film as activism, unvaccinated children studies, informed consent, government accountability       Takeaways: Why the CDC allegedly buried evidence linking MMR vaccines to autism The story behind Wakefield's professional exile and move to Texas How anecdotal reports from mothers sparked Wakefield's research The failure of regulatory agencies to protect public interest The real motive behind vaccine mandates and data suppression The transformative power of film and independent media Why Wakefield believes RFK Jr. can create real change in health policy     If you enjoyed the episode, please be sure to take a screenshot and share it out on Instagram and tag @thekaylorbetts. Also, please make sure to give us a review and a five star rating if you're loving what we are doing! _____________________________   RESOURCES & LINKS MENTIONED IN THIS EPISODE:   Instagram | https://www.instagram.com/protocol7movie/ Facebook | https://www.facebook.com/Protocol7Movie X | https://x.com/P7Movie Websites | https://protocol7.movie/ Book | Callous Disregard- Autism Vaccines Tragedy By Andrew Wakefield _____________________________   SPONSORS: Truly Tallow | https://www.trulytallow.com/ Use code “SUNNYBALLS10” at checkout for 10% off your order   The Wellness Company | https://www.twc.health/collections/signature/products/ultimate_spike_detox  Use code “WINNING” at checkout for 10% off your order _____________________________   IMPORTANT UPDATES:   Check out the Awake & Winning Website | https://awakeandwinning.com/ Join the Awake & Winning Life AW-cademy | https://theawlife.com/ Join the Awake & Winning Business AW-cademy | https://theawbiz.com Join the Awake & Winning POD-cademy | http://yourwinningpodcast.com/ Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/ Join Kaylor's Newsletter | https://awakeandwinning.lpages.co/optin/ _____________________________

Should you really trust the vaccine schedule? In this episode of the Awake & Winning Podcast, Kaylor sits down with Dr. Taylor Bean—a licensed naturopathic doctor, vaccine educator, and founder of VaccineOptimization.com—who's known for her nuanced, evidence-based approach to vaccine education and immune system support. With over a decade of clinical experience, Dr. Bean is on a mission to help parents make informed, empowered decisions about their health and their children's. From a Love Island dating story to a masterclass on infant immunity, this episode unpacks the real mechanisms behind vaccines, the role of aluminum, and why the current vaccine schedule doesn't align with infant physiology. If you've ever questioned mainstream medicine or felt gaslit in a doctor's office, this conversation is your permission to ask better questions and explore better answers. Episode Highlights: vaccines, aluminum in vaccines, informed consent, infant immunity, pharmaceutical risk, root cause medicine, public health, naturopathic medicine, immune development, medical coercion, childhood illness, alternative vaccine schedules     Takeaways:   Why aluminum is more concerning than mercury in vaccines The truth about infant immunity and TH2 dominance Why breastfeeding plays a vital role in immunity development The flaws in the vaccine schedule tied to maternal work policies How to support the immune system pre and post-vaccine Why functional medicine offers better viral care than conventional The importance of informed consent over fear-based compliance     If you enjoyed the episode, please be sure to take a screenshot and share it out on Instagram and tag @thekaylorbetts. Also, please make sure to give us a review and a five star rating if you're loving what we are doing! _____________________________   RESOURCES & LINKS MENTIONED IN THIS EPISODE:   Instagram | https://www.instagram.com/drtaylorbean/ Facebook | https://www.facebook.com/drtaylorbean Websites | https://drtaylorbean.com/  https://taylormadewellness.com/  https://vaccineoptimization.com/ _____________________________   SPONSORS: Truly Tallow | https://www.trulytallow.com/ Use code “SUNNYBALLS10” at checkout for 10% off your order   The Wellness Company | https://www.twc.health/collections/signature/products/ultimate_spike_detox  Use code “WINNING” at checkout for 10% off your order _____________________________   IMPORTANT UPDATES:   Check out the Awake & Winning Website | https://awakeandwinning.com/ Join the Awake & Winning Life AW-cademy | https://theawlife.com/ Join the Awake & Winning Business AW-cademy | https://theawbiz.com Join the Awake & Winning POD-cademy | http://yourwinningpodcast.com/ Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/ Join Kaylor's Newsletter | https://awakeandwinning.lpages.co/optin/  

Feeling completely overwhelmed by private practice? Whether you're just getting started or stuck with marketing your existing therapy practice, this episode is your gentle nudge to take action - one tiny step at a time.Josephine shares her own story of paralysis when starting out, and how the idea of a minimum viable product helped her move forward without needing everything to be perfect. You'll learn how to break down daunting tasks, how to get motivated with small wins, and why starting scrappy is better than not starting at all.Takeaways:Why overwhelm happens and what to do about itThe myth of needing a “perfect” website, logo, or strategyThe concept of minimum viable product and how it applies to private practiceHow to break down big tasks like updating your directory profileThe power of 15-minute timers and the Pomodoro methodReal-life examples of starting small - from directory entries to social media postsWhy progress, not perfection, is the key to growthIf private practice feels too big or too much, you're not alone - and it doesn't have to stay that way.Want help writing your directory profile? I've written a range of blogs to guide you - head to josephinehughes.com/blogSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comprivate practice tips, starting private practice, marketing for therapists, motivation for therapists, setting up a therapy practice, private practice marketing strategies, mental health business tips, productivity for therapists, therapy practice management, getting clients in private practiceThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Are you stuck doing low-level admin tasks in your firm—wondering why growth feels impossible? In this episode, we unpack the hidden trap many firm owners fall into: thinking they're “working on the business” while drowning in emails, client follow-ups, and team support.We reveal why hiring another accountant won't solve the problem—and how the right admin support can unlock your time and allow you to lead strategically. You'll learn how to calculate your effective hourly rate, why delegation fails without systems, and how to train admin support to help you scale with confidence.This is about more than just hiring—it's about freeing yourself from the day-to-day so you can build a scalable, systemized firm that runs without you.Here are the key Takeaways:Why doing $20 tasks is costing your firm thousandsThe first hire you should make—and how to onboard them the right wayHow to delegate without losing control or compromising qualityWhat it really takes to build a firm that thrives independently of the owner________________ PS: Whenever you're ready… here are the fastest 4 ways we can help you fix and grow your accounting firm: 1. Take the Wize Accountants Scale Scorecard – Find out your potential to scale and the next steps you should follow – Start Your Scorecard 2. Download our famous Wize Freedom Strategy Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here 2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here 4. Book a 1:1 Wize Discovery Session – Spend 30mins with our Wize CEO, Jamie Johns, a $7M firm owner who is ready to give you his entire business plan to build a firm that can run without you – Find out more here

In this month's Good Enough Counsellors podcast, I'm taking my own advice - yes, really! With a busy week supporting therapists in the Therapy Growth Group, I didn't have time to prep a brand new episode, so I've reused some golden content from a previous episode on social media planning.This episode is perfect for you if you're a therapist who struggles with planning content or posting consistently. Whether you're a meticulous scheduler or more of a "post as the mood takes you" type, there's something here for you.Plus, I'll share:Ideas for social media posts for May 2025How to use Mental Health Awareness Week (13–19 May, theme: community) in your contentWays to tailor posts to your niche - whether that's trauma, anxiety, bereavement, neurodivergence, addiction, or maternal mental healthA few lighter post ideas to mix things up (yes, Talk Like Yoda Day makes an appearance...)Takeaways:Why it's okay to reuse your posts (and your podcast content!)Different approaches to social media planning—and how to find one that works for youHow to use awareness days like Mental Health Awareness Week and Maternal Mental Health Awareness Week to connect with your audienceHow to create post themes that make your content easier to write and more consistentA little reminder that social media can be fun tooLinks referenced in this episode:mentalhealth.org.ukjosephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: social media marketing for therapists, mental health awareness week, social media planning tips, content ideas for therapists, promoting therapy on social mediaThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

The problem with being human is that we believe our version of truth is the truth. Not because we're bad—but because we're wired that way. This episode is a story of blindness. Not the kind you see—but the kind you don't even know you have. You're not as open-minded as you think. That's not an insult—it's just how the brain works. We shortcut. We judge. We protect our ego like it's a vintage vinyl. In this episode, I dive into the strange ways our own minds trick us into thinking we're rational, original, and morally superior. I walk through how prejudice isn't just about race—it's about music, anger, taste, careers, and even your opinion of running. You'll hear about blind spots in your day-to-day that quietly shape your reality, and how to start noticing them before they run the show. Takeaways: Why your opinions probably aren't your own Why improving your taste is more important than finding your passion A simple trick to challenge your ego without bruising it You can't change the world if you can't first question the lens you're using to see it. This episode won't change your mind—you will. Feedback Sam is launching a workshop for building certainty in an uncertain world Opinions here https://form.jotform.com/250963827592368 Upgrade to Premium:

What if the reason you're stuck isn't the world—but you? In this explosive Hot Seat episode of the Awake & Winning podcast, Kaylor Betts is interviewed by Courtney, a homeschool mom of five and aspiring podcast host who doesn't hold back. From challenging the label of “empath” to tearing into medication culture and the gender debate, Kaylor goes deep. They talk about spiritual healing, emotional responsibility, cancel culture, and how to reclaim truth in a society that wants everything to be fluid. It's vulnerable, raw, and unapologetically honest—exactly what the Awake & Winning Podcast is all about.     Episode Highlights: emotional regulation, empath culture, medication myths, subconscious healing, holistic health, truth vs opinion, gender ideology, parenting wounds, forgiveness vs acceptance, cancel culture, spiritual exploration, becoming unoffendable       Takeaways: Why medication won't get you all the way there How to regulate your emotions without bypassing The truth about being an “empath” What it means to be truly unoffendable Kaylor's hot take on gender and biological truth The power of accepting vs. forgiving your parents Why holistic healing requires spirit, soul, and body alignment     If you enjoyed the episode, please be sure to take a screenshot and share it out on Instagram and tag @thekaylorbetts. Also, please make sure to give us a review and a five star rating if you're loving what we are doing! _____________________________     SPONSORS: Truly Tallow | https://www.trulytallow.com/ Use code “SUNNYBALLS10” at checkout for 10% off your order _____________________________   IMPORTANT UPDATES:   Check out the Awake & Winning Website | https://awakeandwinning.com/ Join the Awake & Winning Life AW-cademy | https://theawlife.com/ Join the Awake & Winning Business AW-cademy | https://theawbiz.com Join the Awake & Winning POD-cademy | http://yourwinningpodcast.com/ Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/ Join Kaylor's Newsletter | https://awakeandwinning.lpages.co/optin/  _____________________________  

Have you ever had a client just… disappear? No explanation, no cancellation - just silence? Being ghosted as a therapist can be frustrating, confusing, and even a little painful. It's easy to start wondering: did I do something wrong?In this episode, I share my own experience of being ghosted by a client - and why I assumed the worst instead of considering other possibilities. We'll explore why therapy clients ghost, how self-doubt and imposter syndrome can creep in, and why it's especially hard for neurodivergent therapists with Rejection Sensitivity Dysphoria (RSD).We'll also discuss how to handle client no-shows in private practice, whether you should follow up, and ways to reframe ghosting so it doesn't shake your confidence.If you've ever been left wondering what happened when a client stopped coming to therapy, this episode will help you feel less alone and more equipped to move forward.Takeaways:Why therapy clients ghost - and why it's not always about youHow ghosting can trigger self-doubt, imposter syndrome, and embarrassmentThe impact of Rejection Sensitivity Dysphoria (RSD) on neurodivergent therapistsShould you follow up? How to handle client no-shows professionallyHow to reframe ghosting so it doesn't undermine your confidenceSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.therapy ghosting, being ghosted by clients, private practice challenges, therapist self-care, emotional impact of ghosting, self-compassion for therapists, managing client dropouts, reasons clients stop therapy, effective cancellation policy, overcoming self-doubt as a therapist, peer support for therapists, navigating client relationships, therapy growth group

Even as a CNN business correspondent, Alison Kosik struggled with financial imposter syndrome—a reality many successful women face. In this episode, Melissa Joy and Kosik dive into how women can build financial confidence and take control of their money, drawing from Kosik's new book, What's Up With Women and Money: How to Do All the Financial Stuff You've Been Avoiding.With Women's Equal Pay Day upon us, this conversation is more timely than ever. Women still earn just 84 cents for every dollar men make, and while 70% of women now negotiate their salaries, the remaining 30% contribute to the persistent pay gap. It's time for real talk about money, confidence, and financial independence—and this episode delivers exactly that.Takeaways: 

Are you holding back from posting on social media because of self-doubt?Do you ever wonder, Who do I think I am to be posting this? You're not alone. Many therapists struggle with the fear of seeming self-promotional, not knowing enough, or being judged. In this episode of The Good Enough Counsellors Podcast, I'll help you reframe your approach to social media so it feels less about you and more about helping others. I'll also walk you through practical strategies to shift your mindset, overcome perfectionism, and start posting with confidence.In the second half of the episode, I'll help you plan your April social media content with ideas for Stress Awareness Month. I'll break it down into weekly themes and share engagement questions, educational topics, and post ideas for different therapy niches.Takeaways:Why therapists often struggle with social media self-doubtHow to reframe social media as service, not self-promotionThe three biggest fears that stop you from posting—and how to overcome themA simple shift that makes writing posts easierHow to reach your ideal clients without feeling like you're ‘selling'Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.self doubt in marketing, overcoming self doubt, how to promote yourself as a therapist, social media for therapists, mental health marketing strategies, Stress Awareness Month 2025, promoting your practice online, addressing fear of judgment, marketing for counsellors

Takeaways:- Why your whole company needs to get behind an international sales strategy- Differences in selling in US, Italy, Taiwan, UK- You can't just hire someone to "run" international sales- How to build a distributor network and empower themDebora Marchesehttps://www.linkedin.com/in/deboramarchese/About Succession: Succession is the one place for life science companies to increase pipeline, hire and onboard the best sales talent, train and upskill the whole team, and enable them with the best tools and technology.https://www.succession.bioDownload the life science sales rep toolkit: https://www.succession.bio/content/life-science-sales-toolkitAsk us anything: https://forms.gle/6cJJo7imyekPcwdEA

What if misery wasn't something that happened to you—but something you unknowingly created? We all have habits that screw us over—whether it's blaming others, scrolling mindlessly on Instagram, or convincing ourselves that “next week” is when we'll finally start living. In this episode, I'm calling out the seven most toxic habits that keep people stuck in their own misery - they're probably (some) things you're doing right now. I'll break down why these habits exist, how society reinforces them, and what you can do to stop being your own worst enemy. Takeaways: Why waiting for “perfect” is the ultimate excuse for staying stuck. How playing the victim robs you of your power (and your future). The brutal truth about self-care—and why it's not what you think. Ready to ditch the habits holding you back? Dig in =) Upgrade to Premium:

The Chemistry of Love: Healing Betrayal & Reigniting Desire with Dr. John Gray Can science explain the breakdown of relationships after betrayal—and the path to rebuilding love? In this powerful episode, Lora Cheadle sits down with Dr. John Gray, author of Men Are from Mars, Women Are from Venus, to uncover the biological and emotional dynamics that shape relationships. Dr. Gray reveals the hidden role of hormones in attraction, trust, and intimacy, explaining why betrayal impacts men and women differently. He shares actionable biohacks to restore connection, reignite passion, and help couples move from survival to sovereignty in their relationships. Whether you're recovering from infidelity or simply looking to strengthen your partnership, this episode is packed with science-backed strategies to create lasting love. Top 3 Takeaways: Why men and women experience betrayal differently – and how hormonal imbalances fuel emotional disconnection. The surprising power of small acts – how daily, five-minute gestures can rebuild trust and intimacy. How to ‘biohack' your relationship – simple techniques to increase testosterone in men and estrogen in women for greater love and desire. Ready to heal your body and mind after betrayal? Download your free Betrayal Recovery Toolkit at BetrayalRecoveryGuide.com and book a complimentary 30-minute consultation with Lora today! About John Gray: John Gray is the author of the most well-known and trusted relationship book of all time, Men Are from Mars, Women Are from Venus. USA Today listed his book as one of the top 10 most influential books of the last quarter century. In hardcover, it was the #1 bestselling book of the 1990s. Dr. Gray's books are translated into approximately 45 languages in more than 100 countries and continues to be a bestseller. Dr. Gray has written over 20 books. His most recent book is Beyond Mars and Venus. His Mars/Venus book series has forever changed the way men and women view their relationships. John helps men and women better understand and respect their differences in both personal and professional relationships. His approach combines specific communication techniques with healthy, nutritional choices that create the brain and body chemistry for lasting health, happiness and romance. His many books, blogs and free online workshops at MarsVenus.com provide practical insights to improve relationships at all stages of life and love. An advocate of health and optimal brain function, he also provides natural solutions for overcoming depression, anxiety and stress to support increased energy, libido, hormonal balance and better sleep. He has appeared repeatedly on Oprah, as well as on The Dr. Oz Show, TODAY, CBS This Morning, Good Morning America, and others. He has been profiled in Time, Forbes, USA Today, and People. He was also the subject of a three-hour special hosted by Barbara Walters. John Gray lives in Northern California, where for 34 years he happily shared his life with his beautiful wife, Bonnie, until her passing in 2018. They have three grown daughters and four grandchildren. He is an avid follower of his own health and relationship advice. Special Announcement! Don't miss Lora Cheadle's new book, "It's Not Burnout, It's Betrayal: 5 Tools to FUEL UP & Thrive," This essential guide differentiates between burnout and betrayal, offering five transformative steps to recovery. Available on Amazon. www.itsnotburnoutitsbetrayal.com Get your free downloadable guide on the “The Top Three Ways You Betray Yourself Every Day, and How to Stop” at www.burnoutorbetrayal.com. If you're ready to Rise Up & Reign as the creator and queen of your life, let's talk. I will walk by your side and give you the perspective, permission, and wisdom needed to turn your betrayal experience into something constructive, empowering, and transformative in all the right ways.  Learn more at www.loracheadle.com and follow me across all social! Download your Sparkle After Betrayal Recovery Guide at www.BetrayalRecoveryGuide.com, a guide designed to help you take the first steps in feeling better, so you can reclaim your power, own your worth, and start putting yourself, and your life, back together again. About Lora: Lora Cheadle is a betrayal recovery coach, attorney, and TEDx speaker who helps women heal from betrayal on an energetic, emotional, and ancestral level—while also providing legal guidance to help them navigate the practical complexities of infidelity and relationship transitions. She empowers women to rise from the ashes, reclaim their identity and self-worth, break free from repeating patterns, and step into their power with confidence, clarity, and grace. After being shattered by her husband's fifteen years of infidelity, Lora knows firsthand what it takes to transform devastation into an invitation for healing, freedom, and joy. Her unique approach blends deep emotional healing with tangible legal and life strategies, guiding women beyond betrayal into lives of unapologetic confidence and purpose. As the founder of Life Choreography Coaching & Advocacy, Lora provides comprehensive legal, emotional, intellectual, and spiritual support on demand. She believes that infidelity doesn't have to be the end of the dream you poured your heart and soul into—it can be the beginning of a life filled with sovereignty, connection, and joy. Licensed to practice law in California and Colorado, Lora is also a trauma-aware coach, clinical hypnotherapist, somatic attachment therapist, and advanced integrated energy practitioner. She is certified in yoga, mindfulness, group fitness, and personal training, bringing a holistic perspective to healing. She is the author of FLAUNT! Drop Your Cover and Reveal Your Smart, Sexy, & Spiritual Self (an International Book Awards Finalist and Tattered Cover Bestseller) and It's Not Burnout, It's Betrayal: 5 Tools to FUEL UP & Thrive. She also hosts the podcast FLAUNT! Create a Life You Love After Infidelity and Betrayal. Based in Colorado, Lora is an adventure-seeker who loves travel, a great book, and saying yes to life's magic. Get the support you need to find your footing, begin making sense of it all, and feel better fast. As an attorney, betrayal recovery expert, and survivor of infidelity I can help you find the clarity and confidence to create a life that you love on the other side of betrayal. Book Your Session Here: https://calendly.com/loras-schedule/coaching-session Thank you to BetterHelp for sponsoring this podcast! Take charge of your mental health and get 10% off your first month of therapy at https://BetterHelp.com/FLAUNT  READY TO START A BETTER CHAPTER? Step into the future you've always dreamed of with the power of transformative rituals with the Mindful Subscription Box. Get a monthly box full of crystals, aromatherapy, and other spiritual tools worth $120. You deserve high-quality gems, crystals, oils, and mindfulness tools for self-care that truly work. It's a monthly dose of self-love delivered right to your door! Go to www.Mindfulsouls.com  and use Discount Code LORA25 for 25% off your order!

Many therapists think of networking as formal business events, awkward small talk, and the pressure to "sell" themselves. But in reality, networking is already happening - often in ways therapists don't even recognise.In this episode of The Good Enough Counsellors Podcast, Josephine Hughes explores how therapists can use word-of-mouth referrals to grow their private practice, without feeling uncomfortable or inauthentic.Takeaways:Why networking isn't just about business meetings and professional groupsHow therapists are already part of networks they can tap intoThe power of professional connections (including online spaces like Facebook groups)How to talk about therapy services naturally, without feeling salesyReal-life examples of therapists who have successfully built their practice through referralsWord-of-mouth referrals remain one of the most effective ways for therapists to attract new clients. This episode offers practical insights into how to make the most of existing networks and build new connections with confidence.Listen now to discover how networking can work for you!networking for therapists, private practice referrals, word of mouth marketing, networking tips for introverts, marketing for therapists, social media networking for therapists, therapist marketing techniquesSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Can science explain the breakdown of relationships after betrayal—and the path to rebuilding love? In this powerful episode, Lora Cheadle sits down with Dr. John Gray, author of Men Are from Mars, Women Are from Venus, to uncover the biological and emotional dynamics that shape relationships. Dr. Gray reveals the hidden role of hormones in attraction, trust, and intimacy, explaining why betrayal impacts men and women differently. He shares actionable biohacks to restore connection, reignite passion, and help couples move from survival to sovereignty in their relationships. Whether you're recovering from infidelity or simply looking to strengthen your partnership, this episode is packed with science-backed strategies to create lasting love. Top 3 Takeaways:   Why men and women experience betrayal differently – and how hormonal imbalances fuel emotional disconnection. The surprising power of small acts – how daily, five-minute gestures can rebuild trust and intimacy. How to ‘biohack' your relationship – simple techniques to increase testosterone in men and estrogen in women for greater love and desire.  

When the U.S. Census Bureau first started tracking data on women-owned businesses in 1962, there were only about 400,000 female business owners in the country. Today, there are more than 13 million women-owned businesses.🔑 Top 3 Takeaways âœ… Why workplace fairness is not just a “nice-to-have” but a business necessity✅ How small, simple tweaks ( changing résumé formats) can lead to big impacts✅ Why perceived unfairness fuels workplace anxiety and burnout—and what leaders can do about it🚀 This week we welcome Siri Chilazi, Senior Researcher at the Harvard Kennedy School and co-author of Make Work Fair: Data-Driven Design for Real Results. Siri's mission is to bring real, measurable fairness to the workplace using the same data-driven approach that businesses use for profits and performance. 🔥 Final Thought: If you want a better workplace, measure what matters—and act on it! 🚀📚 Resources & Links📖 Make Work Fair – [Available January 2025]🌐 Learn more: makeworkfair.com📌 Follow Siri Chilazi on LinkedIn📣 Love this episode? Share it with your network & leave us a review! ⭐⭐⭐⭐⭐👥 Follow Chester & Adrian:🌍 Website: TheCultureWorks.com📖 Anxiety at Work – Available wherever books are sold! 📚🎤 Book Chester & Adrian for Your Next Event!✨ Keynotes on Culture, Leadership & Mental Wellness📩 Contact us at TheCultureWorks.comSupport the showFor a weekly dose of gratitude from Chester Elton, text GRATITUDE to 908-460-2820.Until next week, we hope you find peace & calm in a world that often is a sea of anxiety.If you love this podcast, please share it and leave a 5-star rating! If you feel inspired, we invite you to come on over to The Culture Works where we share resources and tools for you to build a high-performing culture where you work.Your hosts, Adrian Gostick and Chester Elton have spent over two decades helping clients around the world engage their employees on strategy, vision and values. They provide real solutions for leaders looking to manage change, drive innovation and build high performance cultures and teams. They are authors of award-winning Wall Street Journal & New York Times bestsellers All In, The Carrot Principle, Leading with Gratitude, & Anxiety at Work. Their books have been translated into 30 languages and have sold more than 1.5 million copies. Visit The Culture Works for a free Chapter 1 download of Anxiety at Work.Learn more about their Executive Coaching at The Cultur...

How do you craft messages that resonate with different audiences? Whether you're navigating the complexities of global PR campaigns or fine-tuning your outreach for niche markets, the ability to tailor your messaging is essential for success in 2025. In this episode, we're joined by Andrew Healy from Water & Wall (waterandwall.com), a leading financial PR agency based in New York, to explore the art and science of tailored communication in his work. Andrew shares real-world insights from campaigns that required rethinking approaches for diverse audiences—like adapting European ESG messaging for the American market—and why localisation and audience understanding are at the heart of impactful PR. Takeaways: Why tailored messaging is essential for cutting through the noise in modern PR. Real-life examples of how to adapt your messaging for different cultures, industries, or audience mindsets. The risks of rigid messaging and how flexibility can save your campaign. How to balance AI-driven tools with the human touch to craft more personalised and effective messages.

Ever wonder what kind of points and miles traveler you are? In this episode, the Travel Mom Squad dives into the different types of travelers and how your personal travel style can shape your points strategy. From planners to luxury travelers to earn-and-burn enthusiasts, we break down the styles that work best for different lifestyles and goals—and share what type of travelers we are, too!  Alex: The Planner and Strategist Alex kicks things off by sharing how her style has evolved. As a planner, Alex focuses on specific trips she wants to take and chooses credit cards to make those trips happen. She balances planning with flexibility, chasing transferable points and limited-time offers that align with her travel goals. Her advice? Always keep the 5/24 rule in mind and prioritize cards that fit your long-term plans. Pam: The Type-A Luxury Traveler Pam describes herself as a “no-chill, Type-A overachiever” who loves the finer things in life. With over 5 million points and miles, Pam can book anything at a moment's notice. Her strategy focuses on luxury—think first-class flights and five-star hotels. For those in a similar stage of life, Pam emphasizes making points work for you while enjoying the rewards of your hard-earned travel perks. Jess: The Earn-and-Burn Expert Jess takes a completely different approach: earning points quickly and redeeming them just as fast. “By the end of this year, I'll have redeemed over a million Hyatt points,” she says. Jess avoids stockpiling points, knowing they devalue over time. Her philosophy? Use them while they're at their peak value to create unforgettable family memories.  Other Traveler Types and Strategies The Domestic Traveler: Focused on U.S. destinations, this traveler maximizes Chase Ultimate Rewards and co-branded hotel cards for family road trips or visiting relatives. The Road Tripper: Ideal for families who avoid flying, this strategy uses hotel cards like Hyatt or Marriott to save on stays during sports tournaments or weekend getaways. The Disney Fanatic: For those who visit Disneyland or Disney World annually, Capital One cards help erase ticket purchases and make magical trips more affordable. Your Travel Style, Your Strategy There's no “right” way to approach points and miles. The best strategy is the one that fits your lifestyle and goals. As Pam puts it, “You do you!” Ready to Find Your Traveler Type? Tune in to the full episode to hear more about each style and figure out which one resonates with you. Whether you're just starting out or a seasoned pro, this episode will help you refine your strategy and make the most of your points.   Links: Links For All Things Travel Mom Squad: stan.store/travelmomsquad   Episode Minute By Minute: 00:30 – Introduction: How your travel style shapes your points strategy 01:15 – Alex: The planner and how she prioritizes flexibility 10:08 – Pam: The luxury traveler with 5 million points 15:23 – Jess: The earn-and-burn approach to points 21:30 – Domestic travelers, road trippers, and other styles 27:55 – Takeaways: Why any strategy can work for your goals

The holidays are a magical time, but they can also be overstimulating and stressful for children, particularly for those with strong-willed or highly sensitive personalities. In today's episode, we dive into the joys and challenges of the holiday season—especially when it comes to managing big emotions and behaviors in kids. Jennifer's Takeaways:Why gladiator kids often struggle during big family gatherings.Front-loading expectations for both children and adults.Manage gift exchanges, overstimulation, and sibling conflicts with calm and confidence.The importance of maintaining routinesSet boundaries and limits without compromising the holiday spirit.The transformative power of the Calm Technique to connect with your kids Meet Jennifer KolariJennifer Kolari is the host of the “Connected Parenting” weekly podcast and the co-host of “The Mental Health Comedy” podcast. Kolari is a frequent guest on Nationwide morning shows and podcasts in th US and Canada. Her advice can also be found in many Canadian and US magazines such as; Today's Parent, Parents Magazine and Canadian Family.Kolari's powerful parenting model is based on the neurobiology of love, teaching parents how to use compassion and empathy as powerful medicine to transform challenging behavior and build children's emotional resilience and emotional shock absorbers.Jennifer's wisdom, quick wit and down to earth style help parents navigate modern-day parenting problems, offering real-life examples as well as practical and effective tools and strategies.Her highly entertaining, inspiring workshops are shared with warmth and humour, making her a crowd-pleasing speaker with schools, medical professionals, corporations and agencies throughout North America, Europe and Asia.One of the nation's leading parenting experts, Jennifer Kolari, is a highly sought- after international speaker and the founder of Connected Parenting. A child and family therapist with a busy practice based in San Diego and Toronto, Kolari is also the author of Connected Parenting: How to Raise A Great Kid (Penguin Group USA and Penguin Canada, 2009) and You're Ruining My Life! (But Not Really): Surviving the Teenage Years with Connected Parenting (Penguin Canada, 2011).

Discover how your worship can connect you to God, change your circumstances, and influence those around you. Pastor Demetrius Johnson shares profound truths from Acts 16 and personal stories that will inspire you to embrace the transformative power of singing. Takeaways: Why worship is essential for believers How singing shifts atmospheres and breaks chains Practical steps to elevate your worship life Tune in and share this powerful episode with someone who needs encouragement!

Will Rezin, founder of Trauma and Somatics, has trained over 400 practitioners worldwide in natural, somatic approaches to healing trauma. With deep expertise in nervous system regulation and attachment theory, Will integrates cutting-edge neuroscience with ancient wisdom traditions to create comprehensive frameworks for human flourishing & transformation. His work draws from pioneers like Peter Levine, Dr. Steven Porges, and Bessel van der Kolk.Key Topics & Takeaways:Why trauma isn't what happened to you - it's what happens inside of you in responseThe surprising truth about catharsis and why it might not lead to healingHow your body stores memories you can't consciously recall (and what to do about it)The overlooked difference between pain and suffering that changes everythingWhy moving at "Earth Speed" might be the key to healingThe biological imperative we're ignoring in modern societyHow shame creates a feedback loop - and how to break freeWhy integration happens automatically when you're not trying to force itThe simple daily practice that can transform your relationship with yourselfWhat science is finally proving about ancient wisdomThis episode offers a revolutionary framework for understanding trauma and human development that bridges ancient wisdom with modern neuroscience. Whether you're a practitioner looking to expand your toolkit or someone seeking personal transformation, Will provides practical insights for working with your nervous system and returning to natural aliveness. His approach offers hope that we can move beyond simply managing symptoms to actually resolving trauma at its root - not through forcing change, but through gentle awareness practices that allow our natural capacity for healing to emerge.Tools/resources mentioned in this episode:FREE "Meet Your Nervous System" JournalFREE Guided Meditation for Body AwarenessTrauma and Somatics 3-month practitioner training program Use code: LIBER8 for $500 off the trainingAttachment and Somatics course Use code: LIBER8 for $500 off the trainingConnect with Will:Website: https://willrezin.com/Instagram: @willrezinConnect with Raj:Newsletter – Sign up here: https://www.rajjana.com/staygrounded/Instagram: @raj_janaLegal Disclaimer: The information and opinions discussed in this podcast are for educational and entertainment purposes only. The host and guests are not medical or mental health professionals, and their advice should not be a substitute for seeking professional help. Any action taken based on the information presented is strictly at your own risk. The podcast host and their guests shall have neither liability nor responsibility to any person or entity with respect to any loss, damage, or injury caused or alleged to be caused directly or indirectly by information shared in this podcast. Consult your physician before making any changes to your mental health treatment or lifestyle. Hosted on Acast. See acast.com/privacy for more information.

Spending money on marketing is often not an option for bootstrapped startups, at least not enough to make a meaningful impact.Without an abundance of resources, there's no choice but to get creative.While found-led sales can get you off the ground, your network can exhaust pretty quickly, leaving you with the challenge of figuring out new ways to generate demand.On this episode, Melissa and Todd share the 12 most effective zero-dollar marketing strategies that got eWebinar to $1M ARR.Takeaways:• Why paid marketing should be your last resort• How to create evergreen content that lasts forever• 12 $0 strategies you can steal to grow your own businessContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

Who You Surround Yourself with Changes Everything! The people in your life shape your destiny. In this powerful mashup, I bring together some of the most inspiring voices—Eric Thomas, Brendon Burchard, and Jay Shetty—to reveal the impact of your environment and relationships on your journey to success. Together, we break down why your circle can either propel you toward greatness or keep you exactly where you are. If you're serious about changing your life, it's time to take a hard look at who you're letting influence you. I've lived it myself—surrounded by people who kept me comfortable but didn't push me to be better. It wasn't until I evaluated who I spent the most time with that I understood the power of proximity. Eric Thomas drives home the importance of having people around you who bring energy, not drain it. Brendon Burchard and Jay Shetty share how the right influences don't just accept who you are; they see the greatness in you and won't let you settle. In this episode, we talk about how to create an environment of growth, starting with the people closest to you. Do they set a high standard? Are they future-focused? Or do they keep you anchored in the past? Making even a few shifts in your relationships can lead to life-altering changes in your mindset, energy, and results. Takeaways: - Why your environment is more powerful than willpower alone. - How to identify friends who are “energy givers” vs. “energy drainers.” - Strategies to find people who push you to the next level. - Why future-focused relationships are key to growth. Listen in, start building a circle that believes in your potential, and see how they'll help you unlock it. Thank you for watching this video—Please Share it and get the word out! What part of this video resonated with you the most? Comment below! Learn more about your ad choices. Visit podcastchoices.com/adchoices

"Being the sidekick in your own story isn't just about staying in the background—it's about letting your doubts and fears dictate your actions. And that's why it's so important to recognise when those fears are holding you back, and to challenge them." Episode Overview:In this episode of Her Leadership Coach, we're diving into the concept of the hero's journey and how it applies to leadership. While many of us are familiar with the idea of the hero in movies and books, what happens when we bring that concept into our own lives? For many women, stepping into the hero role can feel daunting, and we often find ourselves playing the sidekick instead. Rochelle shares her thoughts on why this happens, personal stories from her leadership journey, and how to find the balance between stepping up and stepping back. Takeaways: Why so many women feel more comfortable in the sidekick role and the cultural and personal reasons behind it. Leadership is not about always being in the spotlight—it's about recognising when it's your time to step up and when it's time to let others shine. Your inner saboteur can keep you from being the hero of your own journey, but recognising and challenging that voice can lead to growth and empowerment. Sometimes being a great leader means stepping back and allowing others to take the lead, creating a more powerful and effective team dynamic. Call to Action: Reflect on where you've been playing the sidekick in your own life or career. What would it look like if you stepped into the hero role? How would that change your approach to leadership? Connect with Rochelle Join us in the facebook group for support, conversation, guidance and fun specifically for women in leadership and aspiring women leaders https://www.facebook.com/groups/hlwactiongroup https://www.herleadershipway.com https://www.linkedin.com/rochellemarie_hlw rochelle@herleadershipway.com Don't forget to subscribe and leave a review if you found this episode helpful. It helps other quietly determined women like you find the podcast.

If you have a great product and offer a commission for people to promote it, they'd happily do it and you'd just make money, right? Not so fast…On this episode, Melissa and Todd recount the painful memories of spending $130k on affiliate marketing over 10 months; an experience Melissa considers the “biggest financial mistake she's made in her career”.Takeaways:• Why we jumped into this channel too early• Reasons why this strategy was a colossal failure for us• Why you should stay away from affiliate marketing (for now)• The complexities of affiliate marketing nobody told you about• Things you need in place before affiliate marketing might workContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!

In the last 13 years, Melissa has worked with over 10 marketing agencies/contractors to execute a content strategy. Most couldn't deliver on their promise. It was incredibly frustrating. You may have experienced something similar.The vicious cycle went something like this:→ Hire company experienced in digital marketing for min 3-6 months→ Get proposal of new content strategy because old one was bad→ Technical and content audit, keyword research→ Receive mediocre pieces of content→ Realize company is not a good fit→ Start over after spending $10k+Most writers wrote for the sake of generating more clicks without a deep understanding of our business and customers.  As a result, their content was basic and boring. Most pieces were not written for the advanced business users they wanted to attract.Melissa and Todd finally decided to take back control and learn SEO and content writing from the ground up.Takeaways:• Why marketing agencies suck• The importance of owning your SEO when it's a primary revenue source• Benefits of knowing how SEO and content works• How to own your SEO, and skills required• Companies that can help you on this journeyContact ProfitLed Tweet us at @profitledfm. Find show notes of each episode on ProfitLed.fm. Connect with our host Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly. Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites. This podcast was brought to you by eWebinar.Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.Thanks for listening!