Identity Architects

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Identity Architects is the podcast dedicated to spotlighting individuals who have pioneered the way that data and identity can improve the customer experience across media, gaming, financial services, healthcare and more! Visit https://www.infosum.com for more information on InfoSum.

InfoSum


    • Apr 30, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 43m AVG DURATION
    • 83 EPISODES


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    Latest episodes from Identity Architects

    Sean Crawford, SMG: It's not about ad sales

    Play Episode Listen Later Apr 30, 2025 43:48


    In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Crawford, Managing Director, North America at SMG, to discuss retail media, commerce media, data collaboration, DEI, and more.—Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Zach Lain, PepsiCo: Collective action

    Play Episode Listen Later Apr 16, 2025 39:34


    In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zach Lain, Director, Global Data Partnerships, PepsiCo, to discuss data privacy, the value exchange, measurement, and more. —Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Brian Lesser, Lauren Wetzel & Evan Hanlon: WPP, GroupM, and InfoSum redefine data intelligence

    Play Episode Listen Later Apr 2, 2025 6:14


    WPP has acquired InfoSum, the world's leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP's media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry's most secure and scalable data infrastructure.This acquisition allows WPP clients to unlock the full potential of their first-party data while connecting securely with data providers and media partners. By integrating InfoSum's patented cross-cloud technology into WPP Open, clients can build, train, and deploy custom AI models faster than ever—delivering smarter insights, better audience targeting, and measurable campaign improvements across the entire marketing ecosystem.With access to InfoSum's extensive global data network—including signals from leading media platforms, retailers, and identity partners—WPP is redefining marketing intelligence and helping clients move beyond outdated identity-based solutions.This is “Intelligence Beyond Identity,” where privacy, performance, and innovation come together to shape the future of marketing.Learn more about this exciting partnership and what it means for WPP, GroupM, and their clients with Brian Lesser, Evan Hanlon, and Lauren Wetzel.

    Zora Senat, Verisk Marketing Solutions: Looking backward to look forward

    Play Episode Listen Later Apr 2, 2025 30:35


    In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zora Senat, Chief Commercial Officer, Verisk Marketing Solutions, to discuss collaboration and partnerships, data insights, the consumer experience, and more. —Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Olya Dyachuk, Heineken: Brew the joy of true togetherness

    Play Episode Listen Later Mar 19, 2025 48:42


    In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Olya Dyachuk, Global Media & Data Director, Heineken, to discuss collaboration, Heineken's DE&I campaigns, their evolving market, AI, and more. —Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Nathan Lindberg, Overwolf: Creators of the future

    Play Episode Listen Later Mar 5, 2025 55:54


    In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Nathan Lindberg, US Head of Brand Partnerships at Overwolf, to discuss in-game advertising, the value exchange, AI, and more. —Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Jamie Williams, CLV Group: The global fandom

    Play Episode Listen Later Feb 19, 2025 33:07


    In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Jamie Williams, Chief Customer Officer & Co-Founder at CLV Group, to discuss fan engagement, sports marketing, data collaboration, and more. —Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Antonio Montesano, OMD: Creating bridges

    Play Episode Listen Later Feb 5, 2025 45:30


    In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Antonio Montesano, Chief Digital & Innovation Officer, Italy, at OMD, to discuss the role of agencies, retail media, the customer journey, AI, and more. —Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Matt Barash: The perfect storm

    Play Episode Listen Later Jan 22, 2025 65:39


    In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Matt Barash to discuss his career, the evolution of the adtech industry, privacy, mental health, and more. —Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Anya Libova, DoubleVerify: Measurement is an ally

    Play Episode Listen Later Jan 8, 2025 42:17


    In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Anya Libova, Publisher Sales Director, EMEA, at DoubleVerify, to discuss brand suitability, measurement, networking, the inspiration behind launching AdTech Connect, and more. —Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Paul Wright, Uber Advertising: Diversity of everything

    Play Episode Listen Later Dec 11, 2024 37:01


    In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Paul Wright, Head of International, Uber Advertising at Uber, to discuss Uber's advertising business, consumer privacy, commerce media, diversity, and more. —Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Alice Anson, Nectar360: Bringing creativity back to retail media

    Play Episode Listen Later Nov 27, 2024 29:07


    In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Alice Anson, Director of Digital Media at Nectar360, to discuss retail media, customer loyalty, the value exchange, data privacy, and more. —Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Jesh Sukhwani, Lenovo: Be bold, learn fast, make mistakes

    Play Episode Listen Later Nov 13, 2024 46:21


    In the latest episode of Identity Architects, InfoSum's CEO Lauren Wetzel, sits down with Jesh Sukhwani, Global Director - Media Center of Excellence, Lenovo, to discuss data collaboration, data privacy, first-party data, Lenovo's privacy-first strategy, and more. —Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Sarah Robertson, Experian: Consumers should be empowered

    Play Episode Listen Later Oct 30, 2024 27:40


    In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sits down with Sarah Robertson, Director of Product, Experian, to discuss identity, data collaboration, how Experian is evolving for the privacy-first world, retail media, and more. —Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Lee Mabey, Dentsu X: Pride doesn't exist on its own

    Play Episode Listen Later Oct 16, 2024 44:16


    In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sits down with Lee Mabey, Managing Partner at Dentsu X, to explore the power of inclusive advertising. Lee shares both practical examples and compelling statistics that underscore why inclusive marketing is not only a societal necessity but also a driver of business growth.—Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Camilla Child, The Telegraph: Lots to be positive about

    Play Episode Listen Later Oct 2, 2024 34:52


    In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Camilla Child, Director, Commercial Data Strategy at The Telegraph, to discuss the value exchange, first-party data strategies, data privacy, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Rob Goodwin, MSQ: We're on the cusp

    Play Episode Listen Later Sep 18, 2024 63:03


    In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Rob Goodwin, Chief Data Officer, Global at MSQ and Chief Executive Officer at MSQ Data, to discuss modern media agencies, data strategies, composable technology, AI, being a customer champion, and more.---You Had Me At Data Podcast: https://open.spotify.com/show/2HN51w01zucZIM8I8lEQdS Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Sean Betts, Omnicom Media Group: Scared and excited

    Play Episode Listen Later Sep 4, 2024 54:07


    In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Betts, Chief Product & Technology Officer at OMG UK, to discuss Generative AI, data privacy, mental health, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Sara Vincent, Utiq: Something worth saving

    Play Episode Listen Later Aug 21, 2024 47:26


    In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sara Vincent, Managing Director UK at Utiq, to discuss data privacy, identifiers, the open web, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Jay Sears, Team Daya: Generational Impact

    Play Episode Listen Later Aug 7, 2024 61:17


    In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Jay Sears, Founder of Team Dayā, to discuss Team Dayā's work, creating generational impact, data privacy, consumer trust, and more.---Support Team Dayā: https://supportteamdaya.com/ Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Vincent Flood, VideoWeek: Change things for the better

    Play Episode Listen Later Jul 24, 2024 54:21


    In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Vincent Flood, Editor in Chief at VideoWeek, to discuss CTV, Generative AI, inclusive events, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Julia Shullman, Telly: Rearchitect the ecosystem

    Play Episode Listen Later Jul 10, 2024 53:20


    In the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Julia Shullman, General Counsel & Chief Privacy Officer at Telly, to discuss data privacy, consumer choice, transparency, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Christer Ljones, Schibsted: Three steps forward, two steps back

    Play Episode Listen Later Jun 26, 2024 34:05


    In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Christer Ljones, Director of Advertising Data Capabilities at Schibsted, to discuss data privacy, the value exchange, retail media, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Andrew Spurrier-Dawes, Choreograph: Compassion and empathy

    Play Episode Listen Later Jun 12, 2024 67:37


    In the latest episode of our Identity Architects podcast, InfoSum's SVP of Marketing & Communications, Ben Cicchetti, sat down with Andrew Spurrier-Dawes, Global Head of Client and Agency Enablement, Resolve at Choreograph, to discuss mental health and growing awareness, first-party data, the cookieless future, and more. TRIGGER WARNINGFor those who may have struggled with their own mental health, it may be a difficult episode at times. If you want to skip that part of the conversation, I suggest you leave us at the 31-minute mark and rejoin the conversation at 46 minutes.---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Alex Wright, Channel 4: Deliver what the viewers want

    Play Episode Listen Later May 29, 2024 26:32


    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Alex Wright, Programmatic & Platform Leader at Channel 4, to discuss CTV, retail media, data collaboration, and more.InfoSum Case Study with Channel 4 and Nectar360: https://hubs.la/Q02yC7h20---Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Chris Kenna, Brand Advance Group: Nothing about us without us

    Play Episode Listen Later May 15, 2024 58:15


    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Chris Kenna, founder and CEO at Brand Advance Group, to discuss inclusive advertising, DEI, pride, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Andy Jones, Samsung Ads: Drop the C in CTV

    Play Episode Listen Later May 1, 2024 43:22


    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Andy Jones, Head of UK Sales at Samsung Ads, to discuss privacy, CTV, market fragmentation, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

    Rachel Peace, Hearts & Science: Advocacy, allyship, and action

    Play Episode Listen Later Apr 17, 2024 55:11


    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Rachel Peace, UK Managing Director at Hearts & Science, to discuss cookie deprecation, key industry trends, retail media, data ethics, DEI, allyship, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Nola Solomon, Criteo: Uniting for a stronger future

    Play Episode Listen Later Apr 3, 2024 38:39


    In the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Nola Solomon, SVP, Go‑To‑Market, at Criteo, to discuss privacy, retail media, AI, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Alex Cone, Google: Get below the surface

    Play Episode Listen Later Mar 20, 2024 51:16


    In the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Alex Cone, Privacy Sandbox Product Manager at Google, to discuss privacy, interoperability, Google's Privacy Sandbox, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Liesbeth Bernaerts, IPG Mediabrands: Rethink everything

    Play Episode Listen Later Mar 6, 2024 41:34


    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Liesbeth Bernaerts, Lead Data & Tech at IPG Mediabrands Belgium, to talk about data privacy, data insights, the cookieless future, the evolving role of media agencies, and more.---Listen to our Identity Architects' Soundtrack PlaylistMore information on InfoSumInfoSum Case Studies---Subscribe to our newsletterFollow us on LinkedInFollow us on Twitter

    Moe Ismail, FreeWheel: Change is constant

    Play Episode Listen Later Feb 21, 2024 34:22


    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Moe Ismail, Executive Director, Product Management, at Freewheel, to discuss identity, market fragmentation, TV advertising, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Shiv Gupta, U of Digital: The why behind the what

    Play Episode Listen Later Feb 7, 2024 49:27


    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Shiv Gupta, Founder of U of Digital, to discuss educating the industry, collaboration, the value exchange, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02j-5xh0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Jayesh Rajdev, ITV: We're always in beta

    Play Episode Listen Later Jan 24, 2024 50:46


    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Jayesh Rajdev, Controller of Advanced Advertising at ITV, to discuss Connected TV, retail media, innovation at ITV, streaming and linear audiences, Media for All (MEFA), and more.---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ More information on ITV AdLabs https://www.itvmedia.co.uk/itv-adlabs/productMore information on Media for All https://www.mediaforall.org.uk/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Ollie Shayer, Boots UK: From hype to reality

    Play Episode Listen Later Jan 10, 2024 40:09


    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Ollie Shayer, Omni-Media Director at Boots UK, to discuss retail media, first-party data, privacy, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Best of Identity Architects 2023: Collective Responsibility

    Play Episode Listen Later Dec 13, 2023 40:19


    It's been an incredible year for the podcast. We have spoken to brilliant industry leaders who have shared so many amazing insights, inspiring stories, and powerful advice. For the final episode of 2023, we take a look back at some of our favorite moments from the year. Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Toon Coppens, DPG Media: Don't wait

    Play Episode Listen Later Nov 29, 2023 51:56


    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Toon Coppens, Director Advertising Data & Identity at DPG Media, to discuss privacy, first-party data, retail media, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Therran Oliphant, EssenceMediacom: Go the farthest we can

    Play Episode Listen Later Nov 15, 2023 50:07


    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Therran Oliphant, SVP, Head of Data & Technology NA at EssenceMediacom, to discuss privacy, first-party data, interoperability, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Anita Klinkosz, Havas Media Group: Don't settle for the status quo

    Play Episode Listen Later Nov 1, 2023 50:33


    In the latest episode of our Identity Architects podcast, InfoSum's Sales Director, Sunil Modha, sat down with Anita Klinkosz, Audience Architect at Havas Media Group, to discuss the power of first-party data, insights and planning, measurement, challenging the status quo, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Christopher Reher, Axel Springer All Media: Be brave

    Play Episode Listen Later Oct 18, 2023 52:53


    In the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Christopher Reher, General Director Data, Axel Springer All Media, to discuss privacy, first-party data, legal standards, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Wade Rifkin, Clear Channel Outdoor: A groundbreaking opportunity

    Play Episode Listen Later Oct 4, 2023 51:31


    In the latest episode of our Identity Architects podcast, InfoSum's VP, Product Marketing, Devon DeBlasio, sat down with Wade Rifkin, EVP/GM, Programmatic at Clear Channel Outdoor, to discuss out-of-home, programmatic, data clean rooms, first-party data, and more.---Learn more about InfoSum's partnership with Clear Channel Outdoor: https://www.infosum.com/blog/bringing-the-power-of-data-clean-rooms-to-out-of-home-and-beyond ---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Dora Michail-Clendinnen, The Ozone Project: Do better than yesterday

    Play Episode Listen Later Sep 20, 2023 36:46


    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Dora Michail-Clendinnen, Chief Strategy Officer, The Ozone Project, to discuss first-party data, privacy, sustainability, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Becky Harris, Dynata: Disrupt together

    Play Episode Listen Later Sep 6, 2023 30:19


    In the latest episode of our Identity Architects podcast, InfoSum's Associate, Customer Success, Marion Dacquin, sat down with Becky Harris, Vice President, Global Head of Ad & Data Products at Dynata, to discuss first-party data, measurement, the value exchange, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Samantha Jacobson, The Trade Desk: The onus is on all of us

    Play Episode Listen Later Aug 23, 2023 60:43


    In the latest episode of our Identity Architects podcast, InfoSum's Chief Operating Officer, Lauren Wetzel, sat down with Samantha Jacobson, Chief Strategy Officer at The Trade Desk, to discuss the open internet, identity, first-party data, Connected TV, retail media, and more.---Learn more about InfoSum's partnership with The Trade Desk: https://www.infosum.com/blog/infosum-and-the-trade-desk-to-power-privacy-centric-activation-of-advertiser-first-party-data Learn more about The Trade Desk: https://www.thetradedesk.com ---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Matt Hill, Thinkbox: Best of both worlds

    Play Episode Listen Later Aug 9, 2023 52:30


    In the latest episode of our Identity Architects podcast, InfoSum's VP, Client Services, Ben Chivers, sat down with Matt Hill, Director of Research & Planning at Thinkbox, to discuss first-party data, CTV, measurement, and more.---TV Masters training course by Thinkbox: https://tvmasters.thinkbox.tv/ ---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Troy Townsend, Zitcha: Think like a media business

    Play Episode Listen Later Jul 26, 2023 43:02


    In the latest episode of our Identity Architects podcast, we're heading Down under as InfoSum's General Manager ANZ, Richard Knott, sat down with Troy Townsend, Co-Founder and CEO at Zitcha, to discuss first-party data, retail media, data clean rooms, and more.---More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Patrick Zinga, Heineken: Creating consumer love

    Play Episode Listen Later Jul 12, 2023 54:45


    In the latest episode of our Identity Architects podcast, InfoSum's Enterprise Sales Manager, Kate Blaxill, sat down with Patrick Zinga, Media, Data & Technology Lead at Heineken UK Limited, to discuss the value exchange, retail media, first-party data, and more.---More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

    Chris Andrews, Wake The Bear: Everyone is collectively responsible

    Play Episode Listen Later Jun 28, 2023 50:53


    In the latest episode of our Identity Architects podcast, InfoSum's Associate, Customer Success, Marion Dacquin, sat down with Chris Andrews, Head of Marketing Technology at Wake The Bear, to discuss privacy, first-party data, measurement, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum

    Lucy McKillop, Outvertising: Make a difference

    Play Episode Listen Later Jun 7, 2023 53:49


    In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Lucy McKillop, Joint-CEO at Outvertising and Global Brand Director, Carat, at Dentsu International, to discuss her work at Outvertising, LGBTQ+ representation in advertising, pride, and more.---More information on InfoSum https://www.infosum.comMore information on Outvertising: https://www.outvertising.org---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum

    Nic Travis, Lloyds Banking Group: Do the right thing

    Play Episode Listen Later May 24, 2023 35:36


    In the latest episode of our Identity Architects podcast, InfoSum's Enterprise Sales Manager, Kate Blaxill, sat down with Nic Travis, Head of Paid Digital Marketing at Lloyds Banking Group, to discuss data privacy, data ethics, the value exchange, and more.---More information on InfoSum https://www.infosum.com/More information on Retail Media: https://www.infosum.com/industries/retail-media InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://www.twitter.com/InfoSum

    Shailley Singh, IAB Tech Labs: Honor and preserve privacy of consumers

    Play Episode Listen Later May 10, 2023 50:15


    In the latest episode of our Identity Architects podcast, InfoSum's VP, Product Marketing, Devon DeBlasio, sat down with Shailley Singh, COO & EVP, Product, at IAB Tech Lab, to discuss the IAB Tech Lab's work, data privacy, identity, and more.---More information on InfoSum https://www.infosum.com/More information on Retail Media: https://www.infosum.com/industries/retail-media InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://www.twitter.com/InfoSum

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