Podcasts about kroger precision marketing

The criss-cross journey of today's omnichannel shopper, from digital to in-store and back again, means that your retail media messages of inspiration, value, and convenience must follow them wherever they go. The IAB recently issued a new playbook for in-store media in this omnichannel world, a guide for testing, measuring, and learning in the messy and constantly evolving local store. Jeffrey Bustos, VP Measurement Addressability Data at IAB and Mike Wessel, Director of In-store Media at Kroger Precision Marketing joined the podcast to walk us through the playbook's takeaways.

Jill Smith, VP of Sales at Kroger Precision Marketing joins us to educate on the power of Kroger's unique dataset, KPM's advancements within the offsite/programmatic space, and KPM's ambitions to eliminate ad waste for a more sustainable future.

Dive into insights from SVP of Kroger Precision Marketing, Cara Pratt, on how advertising, technology, and organizational design are shaping the future of targeted marketing. What's the real secret behind Kroger's mission to provide a curated experience for customers? Find out how they're not just selling groceries – they're creating a deeply connected, human-centered experience for their customers.

It's been a rough four years for the modern grocery consumer - first, the pandemic shifted many consumer habits and subsequent inflation challenged their budgets. Alex Trott, director of insights with 84.51°, helps break down current pain points and opportunities that consumers are facing, including increased anxiety, stretched finances, and a need for omnichannel solutions. More about Alex Trott: As a Director of Insights, Alex Trott leads a team of insight managers and is responsible for ensuring CPG clients maximize the value of Kroger data and insights. She collaborates with 84.51°'s insights, consumer research, data science, and product teams to support clients' and The Kroger Co.'s current needs and future strategic growth initiatives. Alex was promoted to her current role after serving 10 years with the company in a variety of roles. In her longest tenured role as Senior Client Lead, Kroger Merchandising, she created and led the multi-disciplinary, customer-focused strategy for the Natural Foods Department at Kroger. Under her guidance, she helped Kroger become a leader in the natural and organic space including the creation of the Natural Foods Summit – an innovation platform that promoted discussion about natural food trends and allowed emerging brands to showcase their products directly to Kroger. Alex began her career at 84.51°, previously dunnhumbyUSA, in the grad program as an Associate Client Lead in Communications & Media. A native Cincinnatian, Alex graduated from Miami University with Bachelor of Arts in Psychology and a minor in Entrepreneurship. She sits on the NextUp Cincinnati Regional leadership team and has tutored third grade math and reading at the Oyler School for 9 consecutive school years. More about 84.51°: 84.51° is a retail data science, insights and media company. We help The Kroger Company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 U.S households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing. Follow 84.51° on LinkedIn: https://www.linkedin.com/company/84-51/ Visit 84.51°'s website: https://www.8451.com/ Sign up for Retail 360: https://lp.constantcontactpages.com/su/cIOL5ME/FIRetail360

Michael Schuh is the VP, Media Strategy & Product, Kroger Precision Marketing at 84.51˚, the Retail Media Network of the US-based grocer. He sat down with Daniel at the Retail Media Sumit UK to speak about: Developing Retail Media at Kroger: Turning insights into actions Kroger's USP linked to their loyalty card Media Standardization as a purpose & way to raise the bar for the consumer How can FMCG Brands leverage Retailers to perform better in Retail This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys  Listen to Michael's episode on The CPG Guys (August 2022): https://www.cpgguys.com/8451-roku/  Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In this episode of The Ecommerce Braintrust, Kiri Masters, Head of Retail Marketplace Strategy at Acadia, and Damiano Ciarrocchi, Retail Media Manager at Acadia,  talk about the newly launched Kroger precision marketing retail media network (KPM). They delve into the unique features and capabilities of the self-serve ad platform, as well as the interesting aspects of Kroger's advertising platform. From the reduction in fees for brands to the potential integration of a demand-side platform (DSP), Kiri and Damiano explore the possibilities and predictions for the future of Kroger's advertising offerings.  Make sure you tune in to find out more! Kiri and Damiano discuss:  Launch of Kroger's advertising platform and reduced fees for advertisers. Contextual targeting within categories and subcategories for audience targeting capabilities. Ad placement options and store selection for targeted advertising. Precise and modifiable creative capabilities for sponsored brand ads on Kroger's platform. Predictions for Kroger and the retail media space, including potential integration of in-store advertising and the impact of potential mergers with Albertsons.

We come bearing great news for the industry: the Wild West of Retail Media has just started on a path to get way less wild, and way more transparent, accurate, reliable, and secure. All thanks to the work of the IAB, the Media Rating Council and experts from across the industry. Yes, the IAB has released a landmark new set of guidelines for retail media and measurement, a significant step forward to help organizations quote “ensure compliance with privacy regulations, maintain transparency with users, and enhanced privacy protections in reported outcomes data sets. Joining us today on this Unpacking the Digital Shelf MEGAsode are Jeffrey Bustos, VP Measurement Addressability Data at IAB, Kelly Kachnowski, VP of Commercial Development at the Mars Agency, and Michael Schuh, VP of Media Strategy & Product at Kroger Precision Marketing. Let's dig in!

EPISODE 300The CPG Guys are joined in this episode by Cara Pratt, SVP of Kroger Precision Marketing at 84.51, the retail data science division of Kroger.Follow Cara Pratt on LinkedIn at: https://www.linkedin.com/in/cara-pratt-2429614/Follow 84.51 on LinkedIn at: https://www.linkedin.com/company/84-51/Follow Kroger Precision Marketing online at: https://www.krogerprecisionmarketing.com/ Follow 84.51 online at: https://www.8451.com/Cara answers these questions:1) Most people think of retail media today as personalized content delivered to customers through digital platform. But Kroger has actually been in the personalized media business for 2 decades. Would you share with us how that started through direct mail, why that format was the first foray and the scale that Kroger was able to enable brands to achieve up and down the marketing funnel?2) In 2015, Kroger brought its retail data science capabilities in-house with the formation of 84.51. What is the origin of the division name and why has it been successful in driving measurable growth for both Kroger and the brands that sell through Kroger's omnichannel banners? 3) Kroger's customer insight platform is called Stratum. What exactly is Stratum and how are brands using it to guide their omnichannel strategy at Kroger and beyond? 4) The pandemic caused tremendous growth in grocery eCommerce. How did you set about building best-in-class on-site retail media capabilities to fuel the demand?5) Kroger has enabled brands to move up the marketing funnel through offsite partnerships. Would you highlight those partnerships and what brands are able to do with Kroger customer audiences?6) In-store is where retail media is poised to dramatically expand its offerings. What are Kroger's capabilities for in-store and should brands be thinking about these solutions as highly personalized or something else?7) As Kroger seeks to attract brand marketing budgets, how does performance measurement play a role, how do clean rooms play a role and what do you make of the growing chorus for standardization in definitions & metrics coming from both retailers and brands?8) You are making a big announcement today at Retail Media Summit as it relates to bringing more of your retail media capabilities in-house. What are the details?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Grocery stores are using technology to reach out to shoppers on-site, and over the next couple of years the experience is expected to be completely different compared to how it is today.In late May, Kroger announced it was expanding its retail media strategy with the addition of digital screens that facilitate video advertising across 500 stores.Cara Pratt, senior vice president at Kroger Precision Marketing, said the screens will be integrated with the retailer's 84.51 degrees data science platform “to create an engaging and valuable experience for our customers, associates, and brands.”Earlier in the year, Cooler Screens conducted a survey that involved 3,750 brick-and-mortar shoppers on the effectiveness of in-store media and digital ads and found:79% reported a positive impact on their shopping experience82% found in-store digital ads memorable56% made unplanned purchases prompted by the ads they sawSo where is this trend heading and how will grocers use the technology to reach customers effectively? Supermarket News Senior Editor Bill Wilson talked with Arsen Avakian, CEO of Cooler Screens, about the movement and where it is headed.Take a listen.**Have a pitch for the podcast? Reach out at contactus@supermarketnews.com. And thanks for listening.

Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger   Links to articles and topics discussed: LUMA's Digital Media Summit: https://www.dmsbyluma.com/dmseast Google, Meta, and Amazon's next frontier: AI-generated ads:  https://www.theverge.com/2023/5/18/23728256/google-ai-generate-content-advertisers-palm-2 Google – 100 things we announced at I/O 2023: https://blog.google/technology/developers/google-io-2023-100-announcements/  Delta offers free wi-fi: https://www.travelpulse.com/News/Airlines-Airports/Delta-Air-Lines-Rolls-Out-Free-Wi-Fi-on-Domestic-Mainline-Flights  Telly: https://techcrunch.com/2023/05/16/telly-free-smart-tv-privacy-policy Best Buy Audience: https://www.bestbuyads.com/audience/  Kroger Precision Marketing: https://www.8451.com/solutions/kroger-precision-marketing 

Retail media is on the tip of every marketer's tongue this year. Cara Pratt, Kroger's SVP of retail media, launched the Kroger Precision Marketing media network in 2017, pioneering the use of retail media. Pratt joins The Current Podcast to talk about how her team of data scientists can tap in to purchase data from 60 million households to create more personal experiences for shoppers.

Based on the survey results, how he see's retail media networks evolving to continue delivering better advertising results, and what impact will this have on the CPG industry. How national retailers can assist other media players in improving advertising performance, and what collaboration opportunities exist between them. As we move away from vanity metrics like CPM and CTR; we discuss, what key performance indicators should brands and retailers focus on to better measure and drive advertising success. We discuss specific strategies and tools that brands can use to leverage retail media in order to drive incremental growth, especially when targeting new households.

In episode #18 of Kantar's Retail Sound Bites, hosts Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss the importance of and strategies behind retail media.   Also, get timely news and notes in retail on Starbucks investor day, Ocado, Patagonia, and more. This episode also features Cara Pratt, senior vice president, Kroger Precision Marketing, to discuss all things retail media such as strategies and innovations in the space. Have a topic you would like to see us cover? Share your request by emailing Switchon@kantar.com.  Barry's contact information: barry.thomas@kantar.com Barry's LinkedIn Rachel's contact information: rachel.dalton@kantar.com Rachel's LinkedIn

The CPG Guys, Sri & PVSB, are joined in this episode by Michael Schuh, VP of Kroger Precision Marketing Media Strategy for 84.51˚ & Alannah Pawlik, Sr Marketing Manager at Roku.84.51˚ is a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and their retail advertising solution, Kroger Precision Marketing.Follow  Michael Schuh on LinkedIn at: https://www.linkedin.com/in/michael-schuh-58307a27/ Follow 84.51˚ on LinkedIn at: https://www.linkedin.com/company/84-51/Follow 84.51˚ online at: http://8451.comFollow Kroger Precision Marketing online at: http://krogerprecisionmarketing.comFollow Alannah Pawlik on LinkedIn at: https://www.linkedin.com/in/alannah-pawlik/Follow Roku on LinkedIn at: https://www.linkedin.com/company/roku/Follow Roku online at: https://advertising.roku.com/Michael & Alannah answer these questions:1) 2 years ago, Kroger and Roku partnered to integrate shopper data from tens of millions of shoppers with streaming ads on the Roku platform. What was the genesis of this offering and how have brands been leveraging it?2) Recently, Kroger Precision Marketing announced an expansion of Roku's integration that now delivers to brands data-enabled private marketplaces. Please break down this enhanced capability for our audience. 3) So what's different about how people are watching TV today and why is your offering attune to current trends?4) How is retail media making TV advertising better?5) What does the Kroger/Roku integration mean for brands?6) What metrics & measurements do you offer to brands through your collaborative offering and why should brands find these to be meaningful compared to other marketing mix investments?7) What does success look like for CPGs? Do you have some examples you care to highlight?8)What is next for consumers and CPG marketers in streaming TV?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Consumers' shopping behaviors and habits have rapidly evolved, and the change has accelerated in recent years. The retail paradigm is evolving too, and with it ecommerce and relevant media platforms and strategies. In episode 9, Brittny Schoeneman, Director of U.S. Programmatic Commerce Solutions at Xaxis, interviews Michael Schuh, VP for Media Strategy at Kroger Precision Marketing, about how a large retail company is responding to and leading the trends.In This Episode, We DiscussWhat's changed in consumer behavior, including results of a new research report on changes in shopping behaviors and habits, accelerated by the Covid-19 pandemic.  How retail and advertising platforms are merging into a holistic retail media approach.How first-party data from retail media companies is affecting media strategies and leading to more effective outcomes.How search is changing, from search engines to retail sites.The future for retail media.LEARN MORE, REACH OUT & FOLLOW UP:“The Retail Paradigm: The Evolution of Consumer Shopping” (research report Part 1)"The Retail Paradigm:How brands are investing in the new era of shopping" (research report Part 2)Kroger Precision MarketingXaxis on TwitterAbout the HostBrittny Schoeneman is the Director of Programmatic Commerce Solutions in the U.S. for Xaxis and has been a part of the GroupM family for the past 6+ years, servicing a number of clients' programmatic strategies and investments. Brittny is the dedicated subject matter expert for commerce within the organization, working collaboratively with GroupM agencies, clients and leadership teams to identify growth opportunities and further develop Xaxis' retail media product solutions. About the GuestAs Vice President of Media Strategy, Michael Schuh and his team develop retail media products across Kroger's onsite and off-site channels to drive measurable business impact for advertisers. His responsibilities include leading the overall media product strategy including technical, content, commercial and partnership considerations.Kroger digital properties and offsite partnerships are evolving rapidly, set the pace for retail media, and present a tremendous opportunity for brands to engage with digitally active customers at the point of purchase. Michael is accountable for ensuring Kroger, consumer packaged goods companies and media agencies have a robust, high-impact product mix to execute advertising plans. Prior to his current role, Michael spent three years working closely with global retailers at dunnhumby as a product manager across a suite of pricing and promotions software. Prior to 84.51°/dunnhumby, Michael spent two years at Booz Allen Hamilton as a senior consultant, working with public sector agencies to streamline their data and reporting assets. Michael has a BS in systems engineering from the University of Virginia. = = = = In every episode, our “People of Programmatic” podcast introduces you to the achievers who bring programmatic advertising to life. Find us on Twitter (@xaxistweets) and LinkedIn, or feel free to contact us through our website. 

There may be no more rapidly evolving element of consumer marketing today than retail media. At the forefront of that evolution is Kroger Precision Marketing, as America's largest grocer innovates to create a retail media platform that drives a delightful experience for the consumer and attributable results for their supplier partners. Things are moving very fast over there, so we invited Cara Pratt, SVP at Kroger Precision Marketing in to bring us up to speed.

The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai's solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift.This episode is sponsored by Skai.Follow Nich Weinheimer on LinkedIn at: https://www.linkedin.com/in/nich-weinheimer-601a596/Follow Skai on LinkedIn at: https://www.linkedin.com/company/skaicommerce/Follow Skai online at: https://skai.io/Watch Nich's appearance at P2PI Future Forward here: https://events.ensembleiq.com/FutureForward/Nich answers these questions:1) How are Natural Language Processing and advanced analytics helping brands to surface powerful trends and predictive insights?2) How are brands able to power Skai's market intelligence capabilities with additional configurations and services involving 3rd party data sources? What are the connectivity options you afford to your clients in this pursuit?3) How does Skai ensure that when connecting to 1st party data sources, security is at the forefront? What are the types of 1st party data that must be secured?4) Apple mobile search is an important place for brands to market in pursuit of customer acquisition. How does Skai enable full-funnel optimization of bidding and manual intervention that improves Apple installs & in-app events?5) In late March, I attended the Shoptalk Event in Las Vegas. On the second day, Kroger/84.51 announced that it was opening its Kroger Precision Marketing retail media platform to third party ad management platforms, notably Skai. Would you please provide us some detail as to what this involves and why brands should be excited about this partnership?6) What is the state of retail media in the convenience channel. I know Gopuff has an established platform but I hear that some convenience omnichannel players are preparing to enter the marketplace. What intel do you have to share?7) Auditing of campaign execution & performance may not sound like the most exciting service offered by Skai, but the improvements coming from audit can have a significant impact on future performance. Would you please expand?8) What are Dynamic Commerce Ads and why is this revolutionary innovation in social-to-retailer advertising?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Senior VP Cara Pratt on how the image and purpose of retail media is moving beyond promotions, agencies and brand marketers are getting more involved, and flipping the funnel

Loyalty360's Mark Johnson interviews Michael Schuh, Kroger Precision Marketing, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

The CPG Guys, Sri & PVSB, are joined in this episode by Nancy Winé, VP of Advertising Sales for 84.51, a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and their retail advertising solution, Kroger Precision Marketing.Follow  Nancy Winé on LinkedIn at: https://www.linkedin.com/in/nancy-wine-6518689a/ Follow 84.51 on LinkedIn at: https://www.linkedin.com/company/84-51/Follow 84.51 online at: http://8451.comFollow Kroger Precision Marketing online at: http://krogerprecisionmarketing.comNancy answers these questions:1)  Can you help bring us up to speed on what 84.51 has been up to since it was established in 2015?2) Please dimensionalize the data asset that 84.51 is managing for Kroger. How many customers? % of spend captured with HH identification? Average # of transactions and the like. What does this all mean for brands seeking to leverage your capabilities to efficiently engage Kroger customers?3) Why is purchasing behavior a superior way to target customers for messaging…better than demographics and even search terms in many cases?4) Looking at your on-site retail media, what are the offerings that brands can leverage and what are the targeting capabilities? What type of auction system do you offer for featured search? How does your team assist brands in their investment strategies?5) What is Kroger Stratum and how do brands working with Kroger leverage this to inform their targeting efforts through Kroger Precision Marketing?6) Recently, Kroger announced the introduction of its new Private Marketplace for offsite targeted messaging. Would you please walk us through how this supports brand tech stacks in serving up personalized media?7) How does Kroger/84.51 deliver ROI measurement to all of your retail media solutions, on & off-site?8) What is the best way for brands of any size to get into Kroger's retail media solutions?CPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In the seventh episode of Identity Architects, our Chief Operating Officer Lauren Wetzel sat down with Michael Schuh, VP, Media Strategy at Kroger Precision Marketing at 84.51˚, to discuss the retail media landscape, how data can improve the customer experience, how Kroger drives customer loyalty, the recently launched Kroger Private Marketplace, and more. ---  More information on InfoSum https://www.infosum.com/ (https://www.infosum.com/)  InfoSum Case Studies: http://www.infosum.com/resources/case-studies (http://www.infosum.com/resources/case-studies)  ---  Subscribe to our newsletter: http://www.infosum.com/newsletter (http://www.infosum.com/newsletter) Follow us in LinkedIn: http://www.linkedin.com/company/infosumhq (http://www.linkedin.com/company/infosumhq) Follow us on Twitter: https://twitter.com/InfoSum (https://twitter.com/InfoSum)

 Accelerated digital behaviors are accelerating the need for more immersive, data-driven customer experiences. That is why 84.51° and Kroger Precision Marketing are focusing on building, and perfecting, the retail media model for its brand and advertising partners.   But how can brands create highly immersive omnichannel experiences while also being mindful of new privacy guidelines and consumer safety concerns? On Retail Remix, Milen Mahadevan, President of 84.51°, and Cara Pratt, Senior Vice President of Kroger Precision Marketing share their perspectives on:   The present and future of the retail media model;   Why retail media needs to go into stores to scale, and how that can really happen; and   The data and reporting required to ensure campaigns perform successfully and customers have the best possible experience.     RELATED LINKS  Learn more about 84.51°  See our latest coverage about retail media   

The CPG Guys, Sri & PVSB, are joined in this episode by Sara Goucher, Director of eCommerce at the Molson Coors Beverage Company. For more than two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel's, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made.Follow  Sara Goucher on LinkedIn at: https://www.linkedin.com/in/sara-welch-goucher-b6406229/ Follow MCBC on LinkedIn at: https://www.linkedin.com/company/molson-coors/Follow MCBC online at: https://www.molsoncoors.com/ Sara answers these questions:1)  What are the core activities that your team supports at MolsonCoors and how do you interface with sales, marketing & distribution, navigating a matrixed organization?2) Would you tell us about “Tied House Laws” and the “Three Tier System” to ground our audience in how you navigate your operations?  3) How do Tied House laws impact your ability to engage with different types of clients, specifically around retail media when dealing with Walmart Connect & Kroger Precision Marketing vs. Instacart Ads or Drizly Ads which are managed by marketplaces?  4) What are the levers that you are able to use to have a material impact on consumer engagement at Molson Coors and what are the outcomes you are able to measure? 5) Are retailers sufficiently prioritizing the importance of adult beverage as a category contributor and how are you able to elevate the focus retailers should be putting against your category?6) What do you see as  the link between eCommerce and in-store sales? How does eCommerce influence in-store sales and how does your team support this?  7) How does content contribute to the digital shelf experience and how you determine where to invest against content?  8) What are some of the most meaningful insights you can share with us about behavior changes in alc bev retail since the beginning of the pandemic and how are these influencing your business decisions?  9) How does UGC play into MCBC's content strategy?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys, Sri & PVSB, are joined in this episode by Josh Blacksmith, Senior Director of Global Consumer Relationships & Engagement at Kimberly-Clark, a manufacturer of household paper and personal care products.Follow  Josh Blacksmith on LinkedIn at: https://www.linkedin.com/in/josh-blacksmith/Follow Kimberly-Clark on LinkedIn at: https://www.linkedin.com/company/kimberly-clark/Follow Kimberly-Clark online at: https://www.kimberly-clark.com/en-us/Josh answers these questions:1) Let's start with a broader industry perspective. What are some of the emerging consumer relationship capabilities that have your interest and how are data, creative and technology enabling them? 2) How do you think about investing against these capabilities? Where do you see brands making trade-off and sourcing funding from traditional investment areas?3) The pandemic had a profound impact on brand loyalty as product availability was severely challenged. Switching became a necessity to ensure consumers could satisfy their needs. What best-in-class examples come to mind in how brands effectively managed consumer relationships to minimize the negative impact on share of wallet during the last 1.5 years? What categories do you still see facing this challenge?4) How important is first-party consumption data to the art of consumer relationships? How do brands go about sourcing this information? Are retailers a viable source and what limits do they typically present? Assuming you can source it, what are some of the core applications for this data?5) Retail media is all the rage in the CPG industry. Brands are rapidly expanding or reallocating budgets to invest in Walmart Connect, Amazon Advertising, Kroger Precision Marketing, Instacart and the like. Are they all “walled gardens?” How, if at all, do these closed loop platforms provide brands with opportunities to build consumer relationships. Are there specific capabilities you are hoping will emerge in these platforms to assist brands in enabling consumer relationships?6) Are marketing mix analytics still all-encompassing and relevant in today's unified commerce environment? How does consumer experience play into brand KPIs?7) DTC is a serious consideration for CPG brands. This is a major challenge for perishable manufacturers. But even for non-perishable goods, investing against the supply chain capabilities can be very daunting for organizations designed to ship pallets to retail warehouses. KCC has taken a different approach, partnering with Shoppable. We previously had Shoppable's CEO Heather Marie udo on our podcast. What has been the appeal to KCC for this CX?DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

On this episode, guests Kelsey Crookes and Peter Johnson talk about the shift of grocery shopping from in-store to online. We'll chat about the partnership between Kroger Precision Marketing and Microsoft PromoteIQ that is helping brands win business in today's digital aisles. We also a shine a light on important holiday marketing trends in ecommerce. Curious about the Roku episode referenced in today's episode? Click here: https://www.8451.com/the-uplowd-by-8451-podcast/goddard-shirole-kroger-precision-marketing-roku    Kelsey Crookes is a Lead Consultant for 84.51°'s Product Strategy & Innovation team. In her role, she leads the strategy and development for Product Listing Ads, part of the Kroger Precision Marketing portfolio, and is focused on helping brands connect with shoppers at the point of purchase. Kelsey joined 84.51° in 2016 supporting Kroger's Produce and Floral Merchandising business and brings an analytical and problem-solving mindset to her work in the media space. Kelsey is a Miami University alumna and an avid reader and baker. Peter Johnson leads the Microsoft PromoteIQ Client Partner team dedicated to Kroger Precision Marketing. His goal is to empower brands with the strategic insights needed to leverage the PromoteIQ platform to connect with Kroger shoppers. He is a veteran in the digital advertising space with over 15 years of experience. Peter is an alumnus of NYU, and a dedicated New Yorker who loves all the food, culture and diversity the city has to offer.

On this special edition of The Uplow'd, we welcome Data Scientist Tyler Uher to discuss the 84.51° data science development program. Tyler, who joined 84.51° in June 2019 via the program, tells us what drew him to choose a career with 84.51°, and what the recruiting process was like for him.    Tyler has a BBA in Business Analytics from the University of Notre Dame. In his current role, he supports the 84.51° Media business team by building tools to deliver insights that consultants can use to show measurable worth of brand investment in Kroger Precision Marketing's owned and operated assets.

Today on The Uplow'd, we welcome guests Halli Goddard (Advanced TV Product Lead, KPM) and Gauarv Shirole (Head of Measurement, Roku) to discuss the partnership between Kroger Precision Marketing and Roku. We discuss the new ways this partnership is able to connect CPGs to shoppers, while also closing the loop between ad spend and sales to make media dollars more accountable.  Halli Goddard is a Lead Consultant at 84.51° focused on Product, Strategy, & Innovation for Kroger Precision Marketing. She is focused on developing KPM's Advanced TV offering and connecting with top video publishers and providers finding ways to make media more effective. In addition to her Lead Consultant role, Halli is a University of Missouri alum, Cleveland native and has spent ten years working at advertising agencies in media strategy. As Director of Ad Measurement for Roku, Gaurav Shirole is focused on enabling better targeting and measurement of TV impressions. He has spent the last 8 years working in TV analytics and attribution in a variety of different roles including traditional consulting as well as political analytics. Gaurav is a graduate of the University of California, Berkeley's Haas School of Business. 

On this episode, we welcome Director of Data Science for Kroger Precision Marketing, Lauren Littlejohn, to discuss DS Innovation in PTCE. As a founder of KPM, Lauren shines light on all the ways 84.51° makes every interaction customers have with Kroger and its suppliers as relevant as possible.  Lauren Littlejohn is a Director of Data Science at 84.51°, focused on using data and machine learning to improve campaign performance under Kroger Precision Marketing. She has spent over four years learning the media landscape and helped launch KPM. In addition to her Director role, Lauren leads her company's charity engagement with the Freestore Foodbank and spends her free time traveling and volunteering with International Students.

On this edition of The Uplow'd, our host Dan O'Keeffe sits down with Lead Consultant - Product, Strategy and Innovation for 84.51°, Kate Cullen. We discuss the Kroger app, and all the ways it helps to personalize shoppers' customer experience, including in-store enhancements such as digital shelf edge communications. Kate Cullen is a Lead Consultant at 84.51° focused on Product, Strategy, & Innovation for Kroger Precision Marketing. She has spent over five years learning how to successfully launch effective products for alternative revenue streams, leverage data to make decisions, and create engaging moments with customers. In addition to her Lead Consultant role, Kate is a Purdue alumnus, an avid reader, and an eager traveler of the world.