Let's Talk Marketing with Denise Fay

Step into the bustling streets of a vibrant city like London, where the air hums with energy and possibilities. Amidst the whirl of activity, take a moment to observe. Notice the people, the bags they carry, the brands they wear, the choices they make. Price, it seems, isn't always the primary concern for buyers.  In this podcast, forget what you thought you knew about pricing strategies and for a 15 minutes, delve into a world where value reigns supreme. You see, your customers buy on value. You know this. But how to you measure that value in order to set your pricing? In this podcast, I give you three ways in which you can change your pricing by measuring your value. Three elements to consider include Convenience Speed Customer Service So, how do you price your product or service in a sea of competition? It's simple: understand what your customers value and tailor your pricing accordingly. Whether it's the convenience of seamless transactions, the speed of lightning-fast service, or the warmth of exceptional customer care, your pricing should reflect the value you provide. After all, in a world where value speaks volumes, your pricing strategy could be the key to standing out in a crowded marketplace. Have a listen with an open mind.  Take care, Denise    Connect with me... Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Achieve Marketing Get in Touch You can email me at denisefay @achievemarketing.ie (just remove the space...it's there to keep out the bots!) P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Review on Spotify or Apple - I'd love it and so too would the algorithm  

In Today's episode I talk about Boosting Your Visibility: Why It Matters and How to Do It Look, the reality is if people don't see you, they won't hire you. You need to be visible in the marketplace.  I love talking about marketing and in particular visibility – because it's so important. Often times I talk to clients, and I talk to myself about it...we get busy, we forget about visibility...and that's not good enough.  Which is why I'm giving you three reasons and a bonus reason to choose from, to cling to, when you get busy...so that you'll remember to do one more thing to boost your visibility  And like The Achiever Club podcast episodes, I give you practical tips on how to increase your visibility over the next 30 days. In fact, I invite you to let the next 30 days be your Boost your Visibiliy Challenge Month. It can start the day you start listening to this podcast, you don't have to wait until the actual month starts.  I give you five ideas – to add to your own – to increase your visibility. From increasing social media engagement to leveraging email marketing and networking opportunities, I give you practical – ready to implement - steps to elevate your visibility and drive growth. Will we do it together?  I say Lets Do it.  I hope you do too.  When you've decided, why not drop me a mail at denisefay @achievemarketing.ie and tell me you're in and I'll stay in touch over the month that you set...we can do it together, on your timeline.  Take care, Denise Connect with me... Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Achieve Marketing Get in Touch You can email me at denisefay @achievemarketing.ie (just remove the space...it's there to keep out the bots!) P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Review on Spotify or Apple - I'd love it and so too would the algorithm! 

What does talk of recession and whiskey have to do with marketing?  Everything!  It's all about considering taking a new approach to marketing and more importantly, marketing mindset for 2024.  A new year stretches infront of us..and every year brings its unknowns and definitely for 2024, a lot of uncertainity.  If you're looking to grow your business, this short podcast gives some good advice about balance and understanding how your economy may not reflect the overall economy.  I talk about Davos, the global economy, the world bank and how it may affect our thinking. But then a bottle of whiskey can turn your mindset completely around.  And not in the way you think it will.  If you're curious about how recession and whiskey will help you bring a new approach to your marketing, then listen in.  I suggest 5 behaviour changes that you can adapt or bring into your marketing such as ignoring fear choosing words wisely... For the other five, well you'll have to listen in!  Grab your earphones and listen.  Links mentioned in the podcast  How to Market your Small Business - your free guide to make more impact, make more money and get more ideal clients  World Economic Formum at Davos  - if you want to read what's going on at Davos, here's the link  World Bank Report  Summary If you enjoy this podcast, please leave a review on Apple or Spotify to help others discover my  unique marketing approach. Feel free to share this episode with friends or colleagues who would benefit from it. Get in Touch  You can connect with me via email at denisefay @ achievemarketing.ie (just have spaces to stop the bots).  Connect with me... Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Achieve Marketing Take care & thank you, Denise P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.

As the year draws to a close and the silly (or fun) season begins, many businesses, especially those in the B2B world, might be tempted to wind down their marketing efforts in December. However, this could be a missed opportunity. Contrary to popular belief, the holiday season can be a strategic time for B2B companies to bolster their marketing initiatives. In this article, we'll explore why businesses should continue to market in December and how this festive season can provide a unique avenue for growth. In this festive themed episode, I give 6 reasons why you should continue, even ramp up, your marketing in December.  Plus I give you five practical takeaways and tips to implement immediately after listening...with a bonus tip..because it's Christmas.  I can say that now it's December 1st!  Links referenced in this podcast :  How to Market your Small Business - https://www.achievemarketing.ie/plan How to get in Contact  www.denisefay.com  https://www.achievemarketing.ie   

In the last of the 6 part series, we dive into Yield – where your hard work comes to fruition. This last stage of The FAY WAY to Marketing talks about harvest time. You don't need to be a farmer to understand how important this stage is….getting clients, keeping clients and as we say in Achieve HQ, testing and measuring. Harvest time isn't a time to sit on your laurels, it's demands attention. In this episode, I take you on a journey that goes through three key principles which, when implemented will supercharge your marketing success: Principle #1 – Experiment, Measure, Adapt Discover how experimentation is the key to finding what works best for your business and audience. Learn how to meticulously measure results and let the data guide your strategy. See why blaming yourself is a dead-end street and why adaptation is your best friend. Principle #2 – No One Size Fits All Understand why there's no universal marketing formula and why customization is crucial. Explore how tailoring your approach to your industry and clients can yield remarkable results. Find out how trends and experimentation play a role in crafting the perfect marketing strategy. Principle #3 – Building Relationships and Raving Fan Communities Uncover the magic of relationship marketing and why it's the gold dust of your business. Learn how consistent communication and personalised interactions can create brand advocates. See how cultivating a community of raving fans can transform your business's growth and longevity. I share real world examples that we can all relate to. You'll discover that the Yield Stage is not about finding a single winning formula but continually refining your strategies and building genuine relationships. As always, I leave you with three practical items (which circle back to the other stages in the FAY WAY). If you enjoy this podcast, please leave a review on Apple or Spotify to help others discover my  unique marketing approach. Feel free to share this episode with friends or colleagues who would benefit from it. You can connect with me via email at denisefay@achievemarketing.ie or follow me on Instagram, LinkedIn, or Facebook. The podcast will also be available on YouTube in the coming weeks. Until next time, take care and keep achieving! Here's my contact details - let me know what resonated with you or hey, if you've a question, ask it. As my TEDx talk says - ask and you will achieve.  Get in touch using any of the social channels..whichever you prefer: Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website Thank you, Denise P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. 

Hey there, coaches, consultants and small business owners.. Welcome back to The FAY WAY to Marketing Series and today's episode is the Second A in the instalment, and the fifth stage – Client Attraction. Are you ready to attract the right clients? If so, then you're in for a real treat. This episode is your backstage pass to the wonderful world of attracting your dream or ideal clients!  Episode Highlights: In this episode, we're unlocking the power of not one, not two, but three incredible media types that can supercharge your journey. The Media Triad There are three types of media that work hand in hand in hand. When combined, they are incredibly powerful. Discover more about owned, paid and earned media. Your Client Attraction Toolkit: Nine Game-Changing MethodsI've got a treasure trove of strategies waiting for you. I've broken down the three types of media and given you three methods in each...imagine the power of putting 9 marketing methods to work for your business. Crafting Your Signature ApproachNo one size solutions around here! I'm all about crafting a strategy that's as unique as you are. Discover how to mix and match these media types to create a symphony that resonates with your audience and showcases your brilliance.   Let your Client Attraction Journey start today... Hit that play button now and let's embark on a journey of client attraction mastery that'll have you saying, "Why didn't I tune in sooner?"

The Hidden Power of Words in Marketing - The FAY WAY to Marketing Podcast Welcome to another episode of "The FAY WAY to Marketing", and the 6-part podcast series that uncovers the tried-and-true secrets of marketing success. In this episode, we dive deep into the hidden gem of marketing—words! Join me as we explore why words are the fourth stage of the FAY WAY marketing system and how they wield the power to transform your marketing strategy. Episode Highlights: Unleashing the Art of Storytelling: Discover the enchanting world of storytelling and how words have the ability to engage, evoke emotions, and create lasting impressions on your audience. Decoding the Psychology of Persuasion: Delve into the psychology behind persuasive marketing and understand how words can trigger action in your audience. Mastering Clarity and Consistency: Learn how words play a pivotal role in creating clarity and maintaining consistency in your marketing messages. With all episodes, I share three practical action items that you can do straightaway after listening to the podcast. Take Your Marketing to the Next Level: Unlock the hidden potential of words and craft compelling marketing copy with our free training session at www.achievemarketing.ie/wordswork. Elevate your marketing strategy with proven strategies that complement AI and ChatGPT content creation. Join the Marketing Revolution: Subscribe to "The FAY WAY to Marketing" on Apple Podcasts or your favorite podcast platform for regular insights and inspiration. If you enjoy the podcast, leave us a review to let us know your thoughts! Connect with Denise Fay: Get in touch using any of the social channels..whichever you prefer: Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website You're invited to join The Achievers Club Community on Facebook. Come and join us. Get in touch using any of the social channels..whichever you prefer: Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.  Thank you, Denise  

Welcome to the podcast aimed specifically at coaches and consultants who find themselves uncertain about their marketing message. In this episode, we dive deep into the importance of clarity and how it can make a significant difference in your marketing efforts. Your host, Denise Fay, shares her own experiences and insights, providing valuable guidance to help you craft a compelling marketing message that resonates with your target audience. Episode Highlights: The essential role of clarity in marketing and how a confused mind never buys. The two crucial aspects of achieving clarity: your message and the words you use. How You Factor is an essential part of The FAY WAY to Marketing, a framework for effective marketing. Dispelling the myth of the 60-second elevator pitch and focusing on the power of clarity instead. Embracing your uniqueness and showcasing your YOU Factor to stand out from the competition.   The transformation from a great marketing message to a phenomenal one by working on your YOU Factor. Owning your marketing message and becoming a rockstar in your field. If you're ready to clarify your marketing message and unlock the power of your YOU Factor, this podcast is for you. Join Denise Fay as she guides you through actionable strategies and expert advice to help you attract more clients, make a greater impact, and become more famous in your industry. Don't miss out on this opportunity to revolutionize your marketing approach! Join the Achievers Club for additional support, training, and accountability. Reach out to Denise Fay via email at denisefay@achievemarketing.ie to connect and share your unique marketing message. Remember to leave a review and help spread the word about this podcast to empower more coaches and consultants like yourself. Together, let's make a lasting impact through effective marketing! Get in touch using any of the social channels..whichever you prefer: Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website

Identifying your target market is important as it avoids elements of hope marketing – that bit of marketing where you throw stuff at a wall, hope it sticks and your target market sees and hears about you. However, identifying your target market can be hard task. As with all stages in the FAY WAY to Marketing, I want marketing to be easier. The Fay Way puts you on the right track to achieving marketing momentum. In this episode, you'll discover Why the cookie cutter template of finding your ideal customer avatar is not ideal A new way to look at your avatar and company to help identify your ideal market Three practical strategies to understanding your target market So whether you rail against or love creating customer personas, avatar, segments or profiles, this episode is for you. If you rail against it, this is a unique approach to looking at your ideal target market and makes the process easier. If you have an existing profile or avatar, you can expand on it with the practical steps I include. Either way, it's win-win, which is what I want for you. I'd like you to leave this episode with a renewed sense of wanting to identifying or building on your ideal individual avatar or community. Take a listen and then come join the conversation. You're invited to join The Achievers Club Community on Facebook. Come and join us. Get in touch using any of the social channels..whichever you prefer: Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Thank you, Denise

Marketing is the cornerstone of any successful business – it really is the foundation upon which you base your business on. But marketing is HUGE, nine little letters that pack a massive punch for every business. In this episode, I introduce you to the philosophy of marketing and the definition that I've been using since I taught marketing several years ago. This podcast continues the series on the FAY WAY to Marketing. As marketing is a foundational cornerstone of any business, we're comparing marketing to building a house. Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change. In this podcast, we talk about the foundations of a business being similar to the foundations of a house... Understanding your target audience is like surveying the land Defining your YOU Factor is like laying the foundation Developing the words you use is like framing the house Creating your attraction plan is adding walls and a roof Measuring and analysing results, yield what you've built is like inspecting the house. Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change. And winds of change are sure to happen in every business – guaranteed! As always, I finish with a few practical, actionable steps. This is a good one to get you thinking about your own foundations – what's working and what isn't...what would happen if winds of change blew around your business in the short term? Long term? Take a listen and then come join the conversation. You're invited to join The Achievers Club Community on Facebook. Come and join us. Get in touch using any of the social channels..whichever you prefer: Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.  Thank you, Denise    

I'm am super excited to announce to the world the Fay Way to Marketing. I've been using a proven process for marketing which I've developed over years but didn't have a name for it until last year. I had a name for a process for years but wasn't brave enough to use it until this year. Now is the time to put one with the other...You've guessed it...it's the FAY WAY to Marketing. This episode will introduce you to the proven six stage system to making impact, income and attracting ideal clients as a service based professional and small business owner. So many businesses struggle with marketing needlessly. Marketing is a core business strategy, when used correctly, can make the difference from struggle to success. The FAY WAY to Marketing is a six stage system designed for business owners and professionals who sell a service. This episode explains the WHY behind the process, the story behind it and how it can help service based professionals to make more impact, more income with ideal clients.  It's also the start of a series introducing you to each stage of the FAY WAY to Marketing.  Then come join the conversation - You're invited to join The Achievers Club Community Facebook group. Come and join us. Get in touch using any of the social channels..whichever you prefer: Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.  Thank you, Denise

This episode is dedicated to putting the Relationship back into Relationship Marketing. This podcast was inspired by two quotes; the first one was one I posted for my weekly Monday Motivation post on all my social channels and the second was on I saw on Forbes Facebook. What did they have in common? Customers and relationships. This podcast is the start in a series of podcasts dedicated to relationship marketing. I have been a firm believer in Relationship Marketing since the early 2000s, having wrote a thesis on Relationship Marketing in the Airline Industry for my Masters of Business Studies in the Smurfit Business School in 2002. Lets just say, marketing principles don't change. :-) In this podcast, which gives you food for thought on your own relationship marketing strategy, we talk about three things: 1. What is relationship marketing 2. Three reasons why you should put the relationship back into relationship marketing 3. Three questions to ask yourself about relationship marketing This podcast is a food for thought podcast – either introducing you or re-introducing you to the idea of relationship marketing. It's something I'm really passionate about – I'd love to hear your thoughts on it. You are invited to join The Achievers Club Podcast Community over at our facebook page too – www.facebook.com/groups/Theachieversclubcommunity. Tag me on social. I'd love to hear your thoughts on this one. Remember, I don't mind if you're going one mile an hour or 100 miles an hour, just keep the marketing momentum going. Until next time, take care. Links mentioned in the podcast www.achievemarketing.ie/wordswork – free training on Helping you Write Words that Work. Words are everywhere, but there's so much boring copy, which leads to lost sales and customers. This training helps change that transforms ho-hum copy into magic, helping make you more income and impact. Then come join the conversation - You're invited to join The Achievers Club Community Facebook group. Come and join us.  Get in touch using any of the social channels..whichever you prefer: Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website PS I'd always appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Thank you, Denise        

Today's new podcast episode is something I've never done before. I get so many questions from network colleagues and members of the Achievers Club Community group. And many of the questions follow a theme, which regularly fall into the stages of The FAY WAY to Marketing that I talk about.  So I thought I'd dedicate a podcast to it - ask me anything. It's a new format – so lets see how it goes. I've grouped the questions into one theme because I'm asked about it a lot – social media. In this podcast, I ask (and answer) these three questions: 1. Do I really need a strategy for my business social media? 2. How do I go about creating a social media strategy? 3. How do you engage with a quiet audience? If you've any questions, that you'd like answered in upcoming episodes, about marketing and mindset, then head email me at denisefay at achievemarketing.ie. You are invited to join The Achievers Club Podcast Community over at our facebook page too – www.facebook.com/groups/Theachieversclubcommunity. Tag me on social. I'd love to hear how you're achieving. Remember, I don't mind if you're going one mile an hour or 100 miles an hour, just keep the marketing momentum going. Until next time, take care. Links mentioned in the podcast Buffer  Hootsuite  Then come join the conversation - You're invited to join The Achievers Club Community Facebook group. Come and join us.  Get in touch using any of the social channels..whichever you prefer: Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website    

Marketing in February, for so many businesses, centres on Valentines Day. This podcast is dedicated to marketing post Valentines Day...giving you exactly two weeks to maximise your marketing to create momentum. In this podcast, I share three strategies to get your marketing springing forward. 1.The first strategy I give you is all about love. After all, love is all around us...and what I'd like for you is that customers start associating your company, message, brand with a brand that they love. There are five categories of love that I talk about – from ‘OMG, the best brand ever' to ‘Who??”. And then I give you three tips on how to go build your personality around your YOU factor. 2. The second strategy relates to content and getting out there by writing some original content. YOU are the only one that has the expertise, experience and life lessons that you have gained. No amount of AI can replace that. So share it between now and the end of February. I give you some ideas here. 3. The last strategy is often overlooked – promoting a product or service. This podcast has actionable, pratical strategies and tips to action immediately and betweeen now and the end of February. So while you may or may not munch on a chocolate or two, sip a glass of bubbles or just kick back and order dinner in, take a listen and decide which strategy to implement. I look forward to hearing which one (or three) you pick. Links mentioned in the podcast  The free The Achievers Club Community Facebook group. Come and join us.  Get in touch using any of the social channels..whichever you prefer: Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website And if you like this podcast, please give it a review, It helps more people find the show and together, we grow. Wherever you listen, if you can give a review, I'd reallly appreciate it.  Take care,  Denise x

2023 saw me start the year a little differently than others.  I had wanted to Kickstart 2023 but through one thing and another, it didn't happen. Instead of panicing and doing what I call panic promotion, I surprised myself. I decided to plan.  Not panic.  Not procrastinate.  If you're  looking for a little different advice than the usual goal setting at the beginning of 2023, you'll love this short little podcast.  This is one to save and listen to when you go through the peaks and troughs that will happen in 2023...even when it's going to be your best year yet.  You'll soon discover on this podcast how to:  Plan Differently, Avoid Procrastination, Ignore Panic. Links mentioned in the podcast  The free The Achievers Club Community Facebook group. Come and join us.  Get in touch using any of the social channels..whichever you prefer: Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website

Often when us, business owners write copy for marketing - website, web pages, newsletter, social media post, email, articles and much more - there is a temptation to sit back in our chair, full of pride, hear the sounds of jubilant trumpets and press Publish.  However, my advice to you is to pause.  You see, you need your copy to be in remarkable condition, cut to chase and captivate your reader's imagination. In short, you need your reader to read your work.  In this short podcast, I share 5 tips to make your marketing copy flow. Little tips that will make a difference to someone reading you copy or moving on.  This is one to save and listen to again and again.  You'll soon discover on this podcast:  How to avoid the dreaded wall of text,  The only way that people will spend their hard earned time with you, How your copy should be able to strut up and down muscle beach, An exercise that is so worthwhile but it hard (even seasoned copywriters like me struggle), Inject some art into your writing.  Links mentioned in the podcast  The Achieve Marketing Monday Newsletter - 3 Client Attraction Strategies, 2 Copywriting Tips, 1 Inspiring Idea - (https://www.achievemarketing.ie/newsletter) Free Training - Write Words that Work (https://www.achievemarketing.ie/wordsthatwork) Then Join the Conversation over on the free The Achievers Club Community Facebook group. or any of the social channels..whichever you prefer: Denise Fay on Instagram. Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website

Standing out is easier than you think. Especially with the clients that you have - remember, your existing customers can become your raving fans. It would seem that there is a race to the bottom, in terms of customer service and delivering good customer experience. And for someone who cares about how people do business, this race is killing me. You see, I truly remain committed to one thing – customer and client centric marketing. This episode is dedicated to showing you, using two examples that most people can relate to, that standing out is easier than you think. The big question I ask in this podcast is - How can I provide better customer experience? It's a short but thoughtful episode, an area of marketing that sometimes we don't give as much attention to as perhaps we should. Enjoy. Links mentioned in the Podcast How to keep a client for life (video)  Then come over and chat with us…on social. I'd love to hear from you. Here's where you'll find us: Join the conversation over on the free The Achievers Club Facebook group. Denise on Instagram. Denise on Facebook. Denise on Linkedin Denise's website 

Amy Rowlinson has a fascination for understanding why people do what they do in their life. It stems from a curiosity that she has nurtured since a child and she now helps people to find fulfilment in life. Amy has a big mission in life – to help as many people as possible to live the legacy that they want to leave behind you. A self proclaimed, mid-life beginner, Amy shares that it's never too late to be who you might have been. Just think about that – you are are never too late to be who you might have been. We talk about running a business with values, what fulfilment means, living every moment and living a life on purpose with purposeful activities. How exciting that is! And of course we talked about podcasting. If you have ever thought of launching a podcast, this is an episode for you. Amy's podcast - Focus on Why – is listened to in 113 countries. Her previous podcast, which hasn't had any new episodes since 2020 continues to grow listenership. This girl knows how to make and market a successful podcast. She shares some super strategies and tips. On this episode of The Achievers Club, you'll hear: What it really means to live a life in alignment with your values (I loved this!) How it's never too late to be who you might have been the ONE thing she missed when her first business closed and how it has created a ripple effect in the world Amy's advice on launching a podcast (so many tips and strategies for growth) and much, much more Live is for living not existing. It's all about, for Amy, who you are, what you do, what you have is all within your control. What you want to have determines who you become and what you do….so what are you doing? More about Amy Rowlinson With a fascination for understanding WHY people do what they do, Amy Rowlinson shines the light on purpose, fulfilment and curiosity to empower others to forge their own paths. Her chosen mission and responsibility as a Podcaster, Podcast Mentor and a Life Purpose Coach is to gift a living legacy of inspiration, insight and knowledge to create long-lasting, positive ripple effects. On her Top 1% global podcast, Focus on WHY, Amy speaks with people from all walks of life providing uplifting and relatable conversations designed to inspire you to take action. Currently President of the Professional Speaking Association South East region, Amy is also a residential portfolio landlord and SSAS Trustee. Get in Contact with Amy Rowlinson Amy's Website - www.amyrowlinson.com Amy's Podcast - Focus on Why - https://www.amyrowlinson.com/podcast Then come over and chat with us…on social. I'd love to hear from you. Here's where you'll find us: Join the conversation over on the free The Achievers Club Facebook group. Denise on Instagram. Denise on Facebook. Denise on Linkedin  

Sometimes we need to slow down to reassess what's working and what isn't and reset.  Five months has gone but there are seven ahead of us. This could still be the year you achieve more than you ever have.  Take the time and reassess these three Ws:  Your Why This will keep you grounded while you get busy with summer activities or when you face into the moments of doubt.  Your Who  Knowing who you serve and truly understanding your customers, clients or patients problems sets you up for success in a way more than you will ever know.  Your Way  What way are you marketing your business, your products or services?  It will really help you in a big way moving forward. It's so important to keep moving forward, to keep the momentum going.  What do I alway say? It takes way more energy to stop and start than to slow down and keep it going.  In this episode, I talk more about the Who than the other two Ws...your why and your way.  The power of your marketing comes from understanding your customer better than they know themselves. We talk about this a lot in this episode.   Enjoy. Links referenced in this podcast The Achievers Club  How to be Consistent in Marketing | Episode 5 of The Achievers Club  Connect with Denise Join the conversation over on the free Facebook group – https://www.facebook.com/groups/theachieversclubcommunity Denise on Instagram – www.instagram.com/denisefay_achievemarketing Denise on Facebook – www.facebook.com/denisefayonline Website – www.denisefay.com and https://www.achievemarketing.ie To find more about The Achievers Club Membership Community - https://www.achievemarketing.ie/the-achievers-club      

Consistency in marketing drives content, communication and results which is why I'm dedicating a full episode to getting consistent in marketing. If you struggle to be consistent in marketing, then this episode is for you. Being an entrepreneur, a business person and a person who wants to reach more people takes hard work. There is no hack. Regardless of how many times you fail, how many times people will tell you that it won't work, get a real job, you have to stay consistent. And it's the same with your marketing. If you're experiencing peaks and troughs, then you have a consistency issue. In this episode, I talk about examples of actors and business people who never gave up because of consistency three strategies that you may have heard before but today is day you take action, a bonus strategy that will keep you consistent – again and again...because of its powerful effect on the brain. Enjoy. Links referenced in this podcast: The Achievers Club Podcast Episode 4 – Get intentional with content marketing - https://podcasts.apple.com/us/podcast/getting-intentional-with-content-marketing/id1455276260?i=1000558737024 Connect with Denise Join the conversation over on the free Facebook group – https://www.facebook.com/groups/theachieversclubcommunity Denise on Instagram – www.instagram.com/denisefay_achievemarketing Denise on Facebook – www.facebook.com/denisefayonline Website – www.achievemarketing.ie        

Getting Intentional with Content Marketing In this week's podcast, I ask you to do one thing, be one thing from here on out...be intentional with content marketing. Content marketing is everywhere – content is everywhere and yes, content is king on the Internet. It's the oil that keeps the engine going. But here's the thing – I want you to stand out, step up and market your business your way. Posting lots of content with no clear objective is not standing out, it's not stepping up and it's not marketing your business your way. It's doing the way that everyone else is doing it. That stops today. Take a listen to this short podcast where I introduce you to the Fay Way to Content Marketing. In this podcast you'll hear why it's important you do content your way three ways to start doing content marketing with intention shift your thinking in how you do content marketing Building connection, building relationships and building community can all start with the right content. Discover how in this podcast – Getting Intentional with Content Marketing Links referenced in this podcast Free 31 Day Content Guide to Test and Measure – www.achievemarketing.ie/31days Connect with Denise Join the conversation over on the free Facebook group – https://www.facebook.com/groups/theachieversclubcommunity Denise on Instagram – www.instagram.com/denisefay_achievemarketing Website – www.achievemarketing.ie    

Two years ago. That's when the world stopped and became a movie. Would we ever have believed it if someone told us in 2019 what 2020 was going to be like?! Things are opening up now in 2022. However, Now has it's own challenges. Rising prices, rising energy prices, rising inflation, war in the Ukraine. Nobody knows what's around the next corner. In this week's podcast, I talk about my inspired thought that I made into a video, one that encourages you to step up and market more. I explain why in this podcast despite the fear and uncertainty that's around us. If you make a difference with your business, then I encourage you to market more….so you can reach more people and create a ripple effect. I give three strategies that are implementable today. You can pause...in fact, I tell you to at a certain point and take action. The world has changed and the world needs what you provide. Create a ripple effect, listen to this podcast and take action today. Links mentioned in this podcast: Episode 2 - https://www.achievemarketing.ie/blog/the-importance-of-marketing-assets-the-achievers-club-podcast Marketing Assets Audit - https://www.achievemarketing.ie/marketingasset *** When you're ready to achieve more, here are two ways to join the community: 1. The free community group over at The Achievers Club Community - https://www.facebook.com/groups/theachieversclubcommunity 2. Join the Membership community at The Achievers Club This is where you'll get weekly support and monthly training from me personally - https://www.achievemarketing.ie/the-achievers-club Come join the conversation with me on Instagram - it's my favourite platform at the moment - https://www.instagram.com/denisefay_achievemarketing/ Visit the Achieve Marketing website for more information - https://www.achievemarketing.ie/ The Achievers Club exists because if want to grow your business, you shouldn't have to feel confused, alone or unsupported. To your continued success, Denise x    

Lets Talk Marketing Assets. So what is a marketing asset? A marketing asset is something tangible, that is of value to your client, customer or prospect that will lead to a return. It's everything from your email list to your blog posts; your logo to your photos; your emails to your press releases. The chances are that you have many marketing assets, lying discarded on shelves, google drives, dropboxes and a clatter of online platforms. For this podcast, we talk about your content marketing assets and how it's so important to audit what you have. The purpose of doing a marketing asset audit is to see what you have already, prioritise it, repurpose it or dump it and really see what you need rather than what you want. In this podcast, we talk about the 29 marketing assets (and more) that you have lying around, explain why it's important you audit what you have, Assess the usability of what you have, Clarify what marketing assets do you really need v want to create. The marketing assets audit does just that - helps you audit your marketing assets. To support you in this task, I've created an easy to use template that will help you audit your assets. Get your free copy here - https://www.achievemarketing.ie/marketingasset *** When you're ready to achieve more, here are two ways to join the community: 1. The free community group over at The Achievers Club Community - https://www.facebook.com/groups/theachieversclubcommunity 2. Join the Membership community at The Achievers Club. This is where you'll get weekly support and monthly training from me personally - https://www.achievemarketing.ie/the-achievers-club Come join the conversation with me on Instagram - it's my favourite platform at the moment - https://www.instagram.com/denisefay_achievemarketing/ Visit the Achieve Marketing website for more information - https://www.achievemarketing.ie/ The Achievers Club exists because if want to grow your business, you shouldn't have to feel confused, alone or unsupported. To your continued success, Denise x  

In this inaugural episode of The Achievers Club podcast, your host, Denise Fay talks about why the name has changed from Lets Talk Marketing to The Achievers Club.  It all comes down to marketing messaging and be brave enough to market with values aswell as a message.  In this short podcast, Denise explains two main reasons why the podcast name has changed and introduces you to the concept of Kaizen.  *** When you're ready to achieve more, here are two ways to join the community: 1. The free community group over at The Achievers Club Community. 2. Join the Membership community at The Achievers Club This is where you'll get weekly support and monthly training from me personally. Come join the conversation with me on Instagram -  it's my favourite platform at the moment.  Visit the Achieve Marketing website for more information.  The Achievers Club exists because if want to grow your business, you shouldn't have to feel confused, alone or unsupported. To your continued success,  Denise  x  

Ah Christmas, twinkling lights and smiling faces.  December brings with it a number of holidays,  most notably Christmas with it's trees, presents, decorations and sometimes stress! A lot of business owners tend to take the foot of the pedal a little at this time of the year - and when you're going and going for over 350 days of the year, that's to be expected.  However, in this episode, the first in a two-parter, December Marketing Ideas Part 1, Denise Fay and Shane Cowley talk about why it's important that you stay marketing. Our ethos for December - and every month - is to #alwaysbemarketing.  Here's a little glance into this episode… Why it's important to always be marketing  How you you can make it easier on yourself  Save time by doing this...and you're guaranteed to stay on top of your marketing Think about the long game  How and why its vital that you stand out in December.  Enjoy it - grab yourself a Christmas beverage - cinnamon tea or a spiced latte - and listen to the banter between us.  If you like this episode, then please us a review. The more reviews we get, the more people we get to reach and who will benefit from our practical and fun tips on marketing. Please leave a review wherever you listen to your podcasts...although spotify doesn't take reviews..but many of the other platforms do allow you.  Review on Apple - To write a review, go to our listing in the app and tap on Write a Review. It's that simple.  And come join the conversation - we're getting back into our Facebook group - Lets Talk Marketing podcast community. We want to talk with you.  And stay tuned for episode 29 - December Marketing Ideas - Part 2 - where we're giving you fun and practical ways to stay marketing in December.  #alwaysbemarketing 

Welcome to Episode 25. Denise Fay and Shane Cowley talk all things copy in this episode, with a focus on the importance of Features and Benefits. There is a huge difference between something that is written and something that converts. As Denise says, she just strengthens people's strengths when it comes to training workshops on copy. In this engaging episode where Shane interviews Denise, we talk about How to get words jumping off the page The common mistake that people make when writing content or sales copy The hierarchy of benefits and how it benefits your reader The ratio of benefits to features How to sprinkle sparkly copy dust on your copy and much, much more. Resources Mentioned in the Podcast 7 Essentials Missing from Your Marketing (and what to do about it) – www.achievemarketing.ie/7essentials The Achievers Club – www.achievemarketing.ie/the-achievers-club Achieve Marketing's SEO Cheat Sheet - www.achievemarketing.ie/seo Then come over and chat with us...on social. We'd love to hear from you. Here's where you'll find us: Dedicated Facebook group for the podcast – www.facebook.com/letstalkmarketing Website – www.achievemarketing.ie Facebook - www.facebook.com/achievemarketing Instagram - https://www.instagram.com/achievemarketing Twitter - www.twitter.com/achievemarketing Linkedin - www.linkedin.com/pages/achievemarketing    

When you get concussion and are out of the game for a few months, the last thing you expect is a new social audio platform!  However, that's exactly what happened! True fact. :-) So our guest today is Mr Johnny Beirne and he's talking to us all about Clubhouse. This new audio only, invite only, Apple only platform.  If you have dipped your toe into or haven't an iota about where to start, then this, my friend, is a podcast made for you all about Clubhouse.  We talk about getting started, security issues, getting on stage, Clubhouse etiquette, rooms, clubs and of course..the elephant in the room...is it a shiny object?  (You'll love when we talk about that, if you are results-based).  Think of Clubhouse as a conference...one where you get to put your earphones in to listen to great content and one where you just have to unmute yourself and talk. Simples!  And if you liked this interview, then I have one Ask.... My ask of you – share it with others who don't have a clue about Clubhouse!  Learn more about Johnny Beirne Website - www.johnnybeirne.com  Clubhouse - @johnnybeirne Get his free book 'Say It Once, Sell It Often' Book on the home page of his website.   Then come over and chat with me...on social. I'd love to hear from you. Here's where you'll find me: Website - www.denisefay.com  Facebook  - www.facebook.com/denisefayonline Instagram - https://www.instagram.com/denise_fay_achievemarketing/ Twitter - www.twitter.com/denisefay Linkedin - www.linkedin.com/in/denisefay  

From a Scientist to a Business Coach One thing my guest this week is focused on is focus (excuse the pun!). Lately, I’ve been thinking about working ON the business rather than IN the business. How so many business owners experience the see-saw approach to entrepreneurship. I was delighted to have Lynsey Hanratty come on the show to talk about staying safe, how we self-sabotage our goals and how to overcome it. I loved her very simple approach to overcoming self sabotage – she gave us one simple but man, it was powerful, technique, which I have started doing. And I think you should do too. I’m not going to say anything else other than listen to the podcast. If you feel you need extra focus, a gentle push to stop you from playing small, then drop everything and listen to this. And my ask of you – if you love this interview, then I would love a review. I’d really appreciate that. And then come join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB. Or chat with me on social. I'd love to hear from you. Here's where you'll find me: Website - www.denisefay.com  Facebook  - www.facebook.com/denisefayonline Instagram - https://www.instagram.com/denise_fay_achievemarketing/ Twitter - www.twitter.com/denisefay Linkedin - www.linkedin.com/in/denisefay Discover more about Lynsey Hanratty here - https://www.lynseyhanratty.com/

This is an interview for #mondaymotivation with the fantastic Sinead Brassil. I wanted to share with you as we talk a little bit about me as a gogetter and being all #gogettery (yep, I made up a new word on the spot!) We talked about challenges and how asking for help is a sign of strength not weakness.  Enjoy a few short moments of inspiration and motivation.  Here's a link to the TEDx talk - Ask and You Shall Achieve TEDx Talk - https://youtu.be/J93IPj_2ke4 Then come join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB. Or chat with me on social. Here's where you'll find me: Website - www.denisefay.com  Facebook  - www.facebook.com/denisefayonline Instagram - https://www.instagram.com/denise_fay_achievemarketing/ Twitter - www.twitter.com/denisefay Linkedin - www.linkedin.com/in/denisefay  

Timid salespeople have skinny kids so said Zig Ziglar. Sales is not just about the Ask, it’s about the Follow up. An area where business owners leave cash on the table! As we are well into September, the last quarter is fast approaching and I want you to start bringing in the cash so you can Finish Strong for 2020. It starts now. #itsnownotwhen I talk about a mindset switch which will make follow up so much easier. When you own your own message, when you share your YOU Factor with the world, follow up just gets easier. In this podcast, I talk about Follow up and it’s importance. I share with you - The 3 Ps to Follow up 3 Ways to Start Adding Soft Follow up in your Process A lesson about Follow up that staring you in the face but you may even be aware of it If you spend so much time working on your marketing, make time for Follow up. It’s right there in front of you. Then come join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB. Or chat with me on social. Here's where you'll find me: Website - www.denisefay.com  Facebook  - www.facebook.com/denisefayonline Instagram - https://www.instagram.com/denise_fay_achievemarketing/ Twitter - www.twitter.com/denisefay Linkedin - www.linkedin.com/in/denisefay Here’s the link to the days of the year. - www.daysoftheyear.com..it is such a fun resource. But we warned, you’ll get sucked in and 30 minutes will fly by without even noticing!! (or maybe that’s just me!)

This is the second part of the Keynote talk I gave to the PSA Ireland event. This is part two – How to Communicate your Message to Create a Community of Raving Fans. This is my message to share with the world. Episode 18 – was part one – How to Create a Community of Raving Fans...so check that out. In this podcast, I ask you if you are operating in a sea of sameness...and what to do about it. I talk about the Elevator Pitch – does it really work? I also introduce you to what I call ‘The U Factor’. It’s something that is missing in traditional marketing message – it’s what makes you YOU! Incongruence in a marketing message hinders your success. Your customers and clients need to know, with 110% clarity, what you do and can do for them. They also need to know you...because that’s how they’ll connect. You deserve success and it starts with your marketing message. It starts here...so you can create a community of raving fans, which results in the holy grail of marketing. I hope you enjoy it as much as my audience did. And my ask of you – if you do, I would love a review. I’d really appreciate that. And then come join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB. Or chat with me on social. Here's where you'll find me: Website - www.denisefay.com  Facebook  - www.facebook.com/denisefayonline Instagram - https://www.instagram.com/denise_fay_achievemarketing/ Twitter - www.twitter.com/denisefay Linkedin - www.linkedin.com/in/denisefay I mentioned Andrew Dobbin’s podcast – it’s here, Episode 2 - https://podcasts.apple.com/ie/podcast/valuable-lessons-in-networking-with-andrew-dobbin/id1455276260?i=1000431525060

I was one of two keynote speakers at the Professional Speakers Association Ireland June event and I gave a talk called ‘How to Communicate your Message and Build a Community of Raving Fans’. This is my message to share with the world. It was a short talk – 20 minutes or so but the feedback I got was phenomenal and I was asked would I record it as a podcast because some people just loved it. So here it is...broken into two parts. This first part, in this episode is all about Creating a Community of Raving Fans.. The next episode will be about your marketing message. I talk about why you should think about creating a community of raving fans and explain the 3 Rs of Community of Raving Fans.  I hope you enjoy it as much as my audience did. And my ask of you – if you do, I would love a review. I’d really appreciate that. And come join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB.  Or chat with me on social. Here's where you'll find me:  Website - www.denisefay.com  Facebook  - www.facebook.com/denisefayonline Instagram - https://www.instagram.com/denise_fay_achievemarketing/ Twitter - www.twitter.com/denisefay Linkedin - www.linkedin.com/in/denisefay Take care, Denise  

This is a bonus episode to explain the gap in shows between June and July.  I was totally honest about it, because while I talk about consistency and momentum to my clients, I do understand there is a difference between the theory and the practicality. So I give two main reasons - time and fear. And I offer advice to you if you're faced with the same excuse about why you're not marketing. It's a short one, take a listen and then get marketing!! But please join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB.  Or chat with me on social. Here's where you'll find me:  Website - www.denisefay.com  Facebook  - www.facebook.com/denisefayonline  Instagram - https://www.instagram.com/denise_fay_achievemarketing/ Twitter - www.twitter.com/denisefay Linkedin - www.linkedin.com/in/denisefay Take care, Denise  

Your website is the only piece of real estate on the Internet that you own. I’ve been helping businesses market their websites since 2000 and have seen many social media platforms arise with much fanfare and then disappear.  So if you had content and followers on those platforms, when they went, chances are your followers and content did too. This is why it’s so important to have your own website. You own your website. And the one thing that will keep people on your site is...your content.  In this podcast, I give you five content tips to keep people on your website. After all, images tell but content sells.  Keep your readers on your site with these five tips.

One of the things that I have been working on this year is productivity and planning. I’m a firm believer in 'Discipline is Freedom'. However, nothing like a worldwide pandemic to test one's planning!  So I invited my good friend, colleague and mentor Theresa Cifali onto the show. She is a serial entrepreneur, productivity coach and a person who speaks planning in the language that suits the individual. This is a lady that rejects rigid structure and doesn’t like planning yet is a productivity coach who achieves all her goals and works with her clients to achieve the same. So how can you compute this oxymoron? Well it all comes down to your priorities and your personality type. And when you have those down pat, and are aware of your motivators, then your planning becomes so much easier. This is a podcast not to be missed. We had so much fun. 

Video is everywhere.  If you are a reluctant video marketer, then this is the podcast for you.  Here's some stats -  - 59% of executives say they would rather watch a video than read text. - 95% of a message when they watch it in a video, compared to 10% when reading it in text. So there is no denying that businesses need to do more video. In this podcast, we talk about the FEAR of video, and HOW we can get around it.  I also talk about structuring your video and the importance of Who, What & Why...essentials to avoid defeat.  Then I talk about 4 different types of video - it's not just about the talking head on video!  After this video, you'll be motivated to hit the publish button, click your clickerboard and shout 'Action'!

If you have ever said that this year, I’m going to write a book...well then this is Your Year. Because on today’s show, my guest is Demi Stevens, owner of Year of the Book Press. She is an award-winning coach, author herself, editor, publisher and CEO of Year of the Book Press, Demi helps you become a published author. She helps move your story idea out of your head and into print. Some of us may have more time on our hands during the Covid19 Pandemic, so what better way to use your time...then write your book. This is a great episode for a number of reasons...and not just the book editing and writing tips. We talk about Demi’s journey – and I think it’s quite relevant in today’s climate. After moving to a small town, she had to pivot because there were no jobs in her chosen profession. How she saw opportunity and went for it where she could just thrown in the towel, went home to her new husband and said ‘there’s no jobs here’. Then we got into the meaty piece about the writing and editing process and it’s full of golden nuggets. We talked about Safe never starts and perfect never finishes – wise advice The need for an editor but not on your first draft How to keep yourself in motion and not stare at a blank page and much, much more. 

Over the last three weeks, I’ve been talking to businesses who are talking about layoffs, closures and then I’ve been speaking to businesses who are doing really well. It’s a roundabout, roller coaster and navigating will be tough. So I wanted to write a podcast that is about practical support. I understand that you might be restless, fearful one minute and then full of reflection the next. And here’s where the help begins. Take a listen.  Head on over to www.denisefay.com/marketing-advice  or https://www.facebook.com/groups/AchieveResultsWithMarketing/  

David Yeabsley is the author of the new book ‘Future Proof Yourself: How to keep yourself employable for the rest of your working career.’ While we talk marketing on the podcast (obviously!), I firmly believe that mindset is as important as marketing. And as it’s February now – all those new year's resolutions are behind us - and there is something more hopeful and positive and growth oriented about February than January. So it’s a great time to have David on the show. We began by speaking about relevance and it was inspired by none other than Woody and Buzz of Toy Story. (I loved this!). He shares four key concepts with me on how to future proof yourself. They are The importance of Reflection Raising your profile Networking Managing your self development.   Sit back, enjoy and find more ways to future proof yourself.

This podcast is about 7 marketing trends for 2020. Everyone starts a new year with new resolutions. These are 7 tips that you can use in your marketing to maximise it's success in 2020. I could have given you a hundred and 7 trends but I’ve started with 7 so that you can begin testing them out. Some are classics and some are technology based that will transform your marketing in 2020.  

This is the fifth episode in a six-part mini series. Today we’re talking with Maedbh Hand of Copywriting by Hand who understands the power of words. It’s the C in the ACE model – how we convert prospects to clients….it all comes down to words. Maedbh Hand is a business blogger for SMEs. We talked all things about words, but how they make a difference. A massive difference. In this podcast, we talk about how Meadbh got inspired for her business because of her NAME and PhD The two types of copywriting style How MANY more leads a business can get from blogging What DISTRACTIONS we all suffer from and WHAT to do about it The IMPORTANCE of Congruence WHY copywriters need to work with web designers first Why COMMMON SENSE sometimes isn’t so common and much much more. There are so many golden nuggets in there – there’s tools to use for copy, advice for start ups and how asking for feedback can benefit your marketing copy.   I was so excited about this interview...you’ll be able to tell when you listen!!

This is the fourth episode in a six part mini series. Today we’re talking with Dawn Leane of Leane Leaders who has really focused on attracting her ideal clients. Dawn Leane is a coach and consultant who focuses on diversity and leadership. She develops inclusive leadership through training, coaching and consulting. We talked about MAC – message, audience and channel - how she got clear on her message, her audience and her channel. We talk about it all...so listen on. From her experience as HR Director, Dawn saw a niche in the market place and went for it by creating Leane Leaders. In this podcast, we talk about The SIMPLICITY of having a three word description of what you do Niching - how important it is to DIFFERENTIATE what you do. How some people can take the wind out of your goals and your business idea (and how Dawn overcame that!) How staying true to your own message REALLY works How a confused mind never buys and how Dawn really thought about this to FIND her own VOICE The moment when Dawn realised that she is different to others and worked on it to connect with her audience (THIS was key for her and will be key for you) Using the right channel to suit her needs – not every channel or platform suits her – she has her key channels and that WORKS and much more There are so many golden nuggets in there – how authenticity is key, how service individuals are the product and how it’s important to be CLEAR on your message, market and your channel. Stay to the end and you’ll get three tips which are amazing.

This is the third episode in a six part mini series. It’s the E in the ACE Model for Clients for Life.  This is one of my favourite topics because so often we don’t take the time to put a ringfence around our clients. So many of us business owners do not employ engagement strategies. We’re not taught them, so therefore they aren’t put into practice.  But what if you started employing some engagement practices with your existing clients?  That’s what I want for you from this podcast. Little things matter… So grab a pen and paper, this episode is all about how to keep those clients that we’ve attracted and converted...and keep them for life.

This is the second episode in a 6 part mini-series about the ACE Model.  I've been in marketing for over 20 years and I believe there are three main phases in marketing - client attraction, client conversion and client engagement. At any point in the customer journey, you are in one of those phases. This episode dives deep into the second phase - client conversion.  This is the section that you move your prospect from being attracted to you to getting to know you more and then buying from you. It’s a massive phase.  In this episode we talk about client conversion using the written word. Words are more prevalent now than they ever were and it’s important you use them effectively and persuasively to convert your prospect into a client.  Grab a pen and paper, this is jam-packed with ideas for you as you embark on client attraction.

Episode 6 is the start of a six part mini series. Over the next six episodes, we’re going to talk about the three phases that is incredibly important in marketing - client attraction, client conversion and client engagement.  At any point in the customer journey, you may have clients in one or three of those phases. Over the next six episodes, we’ll dive a little deeper into each phase, so each episode will be a mini workshop. This episode deals with Client Attraction. It’s that initial stage where someone notices you or you want them to notice you. We are going to talk about MAC - message, audience and channel.  Grab a pen and paper, this is jam-packed with ideas for you as you embark on client attraction. 

In this episode, I talk with Liz Melville. She is a facebook marketer and facebook ads strategist. She was super generous with her information and her knowledge on how to use Facebook as a marketing tool. Facebook ads is her specialist niche but she knows Facebook inside and out. Now, we did talk about the elephant in the room – is facebook still a platform to consider? We also talked about the many tools that comprise the platform and how to use them to your advantage – ads, groups, lives, chatbots. It’s all here. And her business secret at the end? Well lets just say, listen to the end and think about it for yourself. (I'll end up doing a podcast dedicated to it!). 

In this episode, I wanted to focus on four things that will stop you from getting distracted from getting the leads that you need to get, or the customers that you want. My theme for this year is ‘discipline is freedom’...and with that comes focus, and stop getting distracted. I am the biggest procrastinator in the world. And if you are like me, then you are going to love this podcast series, especially this episode. I am so going to give you the tools to stop procrastinating!! This episode features four practical ways to get you back on track if you've slipped a bit from your goals to help you - create growth - attract leads - keep clients?

In this episode of Let’s Talk Marketing, I talked with Claire McPherson, a leading business coach and owner of Claire McPherson Coaching. Mindset is so important and it can make the difference between two people who have the same skills, same job, same resources at their disposal. You’re going to love her three ways of how to reengage with your purpose. She talks about three pillars – profits, passion and purpose. The more I learn about mindset, the more I am discovering that it has everything to do with marketing success.

In this episode of Let's Talk Marketing, I talked with Andrew Dobbin, founder of the Business Mindset, BNI mentor and all round believer in networking. As this podcast is for professional service providers, networking is so so important. This episode is jam packed with advice from how to get referrals to Linkedin introductions; from great networking etiquette to your USP. Settle in – this is a great interview and I get really excited about the advice Andrew gave.

Welcome to Let's Talk Marketing. Let's Talk Marketing is a podcast that shares tips to attract, convert and engage clients and prospects with businesses offering a professional service. By professional service, I mean anyone who has trained or completed hours of mastery of their particular subject. It could be accountants, payroll, solicitors, lawyers, web designers, graphic designers, business coaches, life coaches, health coaches, speaker coaches, marketers and so forth. Regardless of the professional service that you sell, much of the same marketing strategies apply to you because you are mostly selling the invisible. Yes, we pretty much all sell results or outcomes of some type but it’s not the same as walking into a shop. Immediately your senses have an experience. Selling professional services we don’t have that same experience. So there are other marketing strategies and tips that we need to use. So that’s what we’ll be talking about in Let's Talk Marketing – marketing strategies that you can use straightaway.