Podcasts about entrpreneurship

Struggling with retrenchment at 60? Don't miss out on these vital tips for overcoming this challenging life transition and bouncing back stronger than ever! In this inspirational video, we dive deep into strategies for staying positive, reinventing yourself, and seizing new opportunities in the face of adversity. Join us for a candid discussion on resilience, empowerment, and finding your purpose after retrenchment. If you or someone you know is navigating this stage of life, this video is a must-watch. Hit play now and take the first step toward a brighter future! For more information on our podcast channels visit https://storycraftersdownunder.com.auTo contact George about his services: George Norris, FAICD, FAIM, FAMI, CPM COACH I MENTOR I AUTHOR I SPEAKERNorris Management Pty Ltd HIGH PERFORMANCE PSYCHOLOGY Suite 1110, Yve, 576 St Kilda Road Melbourne. Victoria. 3004. AustraliaT +61 3 9521 2292 M 0418 561 271E norrismanagement@bigpond.comwww.norrismanagement.com.auThis information on this site is intended as a general reference for Internet users. It is made available on the understanding that Talking Business with Mark & John, as a result of providing this information, is not engaged in providing professional advice. Viewers & Listeners should seek their own advice re undertaking any commercial actions. All information in this site is provided "as is", with no guarantee of accuracy, timelineBecome a supporter of this podcast: https://www.spreaker.com/podcast/talking-business-with-mark-and-john--5696935/support.

Is sales really a "dirty word"? Not for Cathy Hazen, and this episode will show you why embracing the power of "no" is key to getting more "yeses." Dr. Len Tau sits down with Cathy, a seasoned expert with over 30 years of sales and management experience, to explore the secrets to boosting case acceptance and empowering your dental team. From managing orthodontic practices to creating virtual office manager services, Cathy's passion for team development and patient-centered sales strategies shines. In this episode, Cathy and Len discuss: Why every member of your dental team is a salesperson (even if they don't realize it). Strategies to create a successful sales department within your practice. The importance of consistent processes for presenting treatment plans. How to overcome the fear of hearing "no" and why it leads to more "yeses." Tactics to follow up effectively with patients who don't commit immediately. — Key Takeaways: How Cathy Hazen Helps Practices Thrive (02:08) Changing the Stigma Around Sales in Dentistry (05:57) Should Dentists Take on the Sales Role? (12:09) The Importance of a Dedicated Sales Department (14:06) Who on Your Team Needs Sales Training? (16:57) Getting Your Team on the Same Sales Page (17:08) Mastering the Close: From Finances to Commitment (20:26) Follow-Up Strategies to Close the Deal (24:37) How Often Should You Follow Up? (27:50) Lightning Round Q&A with Cathy Hazen (29:23) — Connect with Cathy: Website Special Offer for Listeners: Complimentary 1-hour consultation to discuss opportunities for improving your practice's sales process. Reduced consulting fee of $850/month for the first quarter. — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

In this second episode, Pascal Chrobocinski, Senior Hedge Fund Advisor, and Michael Baughan, Senior Hedge Funds Specialist, at BNP Paribas Wealth Management, discuss event-driven and M&A arbitrage strategies.·         The other types or event-driven trades?·         What are the Special Situations and the Soft Events and their implementations?·         What about event-driven strategies in credit ?·         why do you need an expert fund manager to trade those restructuring situations?Hosted by Ausha. See ausha.co/privacy-policy for more information.

Moshe returns to the hot seat to take your questions about real estate and business, including how you can start investing without much money, strategies to manage properties in multiple states, and why vision and clarity are everything when it comes to investing.If you enjoy this episode, please consider leaving a rating and a review. It makes a huge difference in helping us spread the word about the show.Thanks for listening! To join our #POSITIVITY community or to learn more about Moshe, visit https://linktr.ee/moshepopackTopics: 3:00 – Does Moshe have a “hard money” guy?5:30 – Finding tenants for rental properties.6:40 – Red flags when renting to someone.10:30 – Managing properties in multiple states.13:30 – Starting in real estate without cash reserves.18:00 – Upcoming trends in the multifamily market.22:00 – You MUST have a trusted confidante.26:00 – Moshe prefers real estate over stocks.30:00 – Most important boxes to check when investing.34:00 – Moshe's philanthropic efforts.

Travis Chappell is the CEO of Guestio.com, the highest quality guest and show booking marketplace in the podcast industry. He's also the host of his own hit podcast “Travis Makes Friends.” He'll discuss relentless entrepreneurship, his ability to connect with anyone, and the mentality you need to thrive in life.If you enjoy this episode, please consider leaving a rating and a review. It makes a huge difference in helping us spread the word about the show.Thanks for listening! To join our #POSITIVITY community or to learn more about Moshe, visit https://linktr.ee/moshepopackTopics: 2:30 – The one thing all high achievers have in common.5:00 – Can you be taught to be “teachable”?8:30 – How early experiences shape business success.12:30 – Travis sacrificed everything and went all-in.16:00 – Why Travis owes everything to his wife. 22:00 – Travis's bucket list of podcast interviews.24:30 – How Travis chased down Grant Cardone.27:00 – How Travis gets guests to open up.34:00 – What Travis is most grateful for.38:30 – Travis's hidden talent will surprise you.

Dr. Joshua Davidson has a clear passion for eye care and his patients as an optometrist, which has led him to help solve their problems through innovation and product development. He has become a national expert on Dry Eye Disease and specialty contact lenses. While seeing 30-50 dry eye patients a day and discussing the importance of drinking water, he realized there was a hole in the market. He pulled together a few doctors to formulate a drink mix specifically to help dry eye patients. He discusses the entrepreneurial journey with Dr. Joseph Allen and shares the lessons he learned along the way … from idea to product development to bringing it to market. Learn more about the Dry Eye Drink here: https://dryeyedrink.com/ Key Moments 1:59 How Dr. Davidson got into optometry 3:56 Where/how Dr. Davidson practices optometry today 5:29 His path to focusing on specialty lenses 8:07 The origins and development of the Dry Eye Drink 12:52 Collaborating with five doctors on product development 14:15 Bringing a new product to market 20:40 Flavor preferences. Does orange Dry Eye Drink taste like Tang? 22:22 Adding a night-time version to Dry Eye Drink 24:44 The research behind melatonin 28:22 The importance of having a mentor as an entrepreneur 30:25 The need for front-line doctors to create products that improve patients' lives 33:30 Where the best ideas come from 35:49 Future research on the Dry Eye Drink 37:10 Thoughts on uniform licensing nationally Eye Give a Damn hosted by Dr. Joseph Allen is produced by FluoreSCENE Media.For more information on Dr. Joseph Allen visit https://doctoreyehealth.com/Visit https://odcommunity.com/ to learn more about FluoreSCENE Media.

Herzlich Willkommen bei KUNST & KARAMBOLAGE, dem neuen Format im WE ARE ART! Podcast. Einmal im Monat sprechen CHANTAL HOFER und ich hier über alles rund um unsere Identität, Neuerfindungen, Bedürfnisse, Innen- und Außensichten, Einblicke und Weitblicke. Warum dieser Titel? KUNST steht für uns, für den Menschen, für das Leben. Für all das, was wir im Innen und Außen sind und sein wollen, in unserem unendlichen Facettenreichtum.  KARAMBOLAGE ist die elegante Form von Rambazamba. Denn hier geht es um das Aufeinanderprallen von verschiedensten Sichtweisen, Perspektiven, von Bedürfnissen vs. gesellschaftlichen Erwartungen. Alles darf sein und ausgesprochen werden.  KUNST & KARAMBOLAGE ist eine unique Mischung, mit der wir aufzeigen möchten, dass Tiefgang nicht nur Ernsthaftigkeit bedeutet, sondern alles umfasst, nämlich auch Easiness, Lockerheit und Spaß. In dieser Folge erfährst du  wer wir sind und was uns dazu bewogen hat, dieses neue Talk-Format ins Leben zu rufen was dich bei KUNST & KARAMBOLAGE erwartet was Identitätskrisen sind, welche wir persönlich bis heute durchlaufen sind und wie wir sie gemeistert haben welche unterschiedlichen Seiten jede von uns in sich trägt, und warum es so wichtig ist, dass wir sie alle ausleben    ... und vieles mehr. Wir wünschen dir viel Freude und Inspiration mit dieser Episode und freuen uns, wenn du mit uns in den Austausch gehst. Hast du Wünsche, welche Themen würden dich besonders interessieren? Schreib' uns unbedingt – alle Kontaktdaten findest du hier. Alles Liebe, deine Chantal & Sylvia LINKS zur Episode CHANTAL HOFERWebsite: Samt und Zucker Instagram: Samt und Zucker Facebook: Samt und Zucker Email: chantal.hofer@das-hafner.de SYLVIA VOLZ Instagram: @dr.sylviavolz Facebook: Sylvia Volz LinkedIn: Dr. Sylvia Dominique Volz Email: hello@x-to-flow.com _________ Cover Foto Sylvia Volz: Franziska Krois & Chantal Hofer  Jingle Musik: Epidemic Sound Jingle Voice: Karoline Pfeiffer

No one wants to be losing in business. Typically, losing is accompanied with the pain of getting hit negatively in the bank account. When you look at your year-over-year revenue charts, you want those arrows to be pointing up. You don't want to see them pointing down, and your spreadsheets covered with red ink. So what you do if your sales are disappointing? How do you respond if your revenues are retreating? Join Michael as he provides a most surprising answer.

Steve Whalen is the owner of Whalen Properties, a commercial real estate company based in Catonsville. He has also built several residential properties in the area. For more information, please go to:  whalenproperities.comThe Catonsville Chamber of Commerce is located on Frederick Road in Catonsville and is dedicated to helping business growth in the community. To find out more about the Catonsville Chamber, please go to: catonsville.org

Francisco Tonarely, co-founder of the award-winning Grand Brulot VSOP Cognac Café, breaks down the inner workings of the spirits industry and how his brand stands out in a very crowded field. He's got expert advice on how you can innovate, pivot, and turn your brand into something unique and memorable.If you enjoy this episode, please consider leaving a rating and a review. It makes a huge difference in helping us spread the word about the show.Thanks for listening! To join our #POSITIVITY community or to learn more about Moshe, visit https://linktr.ee/moshepopackTopics:1:15 – What is Grand Brulot's flavor profile and how is it aged? 5:15 – The unique three-tiered barrier to entry in the spirits industry.9:45 – How Francisco's team launched Grand Brulot.13:00 – How the cognac industry compares to tequila.15:30 – Moshe and Francisco discuss how to hire loyal and effective employees.20:30 – How to have tough conversations with employees.24:00 – Francisco's #1 piece of advice for entrepreneurs.

Greetings Glocal Citizens! This week's guest is fast becoming a cultural icon across her chosen disciplines. Ghanaian by ancestry and born in German and spending a formative part of her life in England, Nana Oforiatta Ayim is a writer, filmmaker, and art historian. She is Founder of the ANO Institute of Arts and Knowledge (https://www.anoghana.org/), through which she has pioneered a Pan-African Cultural Encyclopaedia, a Mobile Museums Project, and curated Ghana's first pavilion at the Venice Biennale. She published her first novel The God Child (https://a.co/d/hjkYT9r) in 2019, and in German in 2021. She has made award-winning films for museums such as Tate Modern, Los Angeles County Museum of Art and The New Museum. She is the recipient of various awards and honours, having been named one of the Apollo '40 under 40'; one of 50 African Trailblazers by The Africa Report; a Quartz Africa Innovator in 2017; one of 12 African women making history in 2016 and one of 100 women of 2020 by Okayafrica. In 2020, she was appointed to the Advisory Council of Oxford University's Cultural Programme and was a Principal Investigator on the Action for Restitution to Africa programme. She received the Ghana Woman of the Year Award in 2021. And in 2022 she was awarded the world's biggest history prize from the Dan David Foundation for outstanding early and mid-career scholars and practitioners in the historical disciplines. Over the years it has been a treat to watch Nana's vision come into being and even better was the chance to sit with her in one of her places of peace in Osu, Accra. Where to find Nana? https://www.nanaoforiattaayim.com/ On LinkedIn (https://www.linkedin.com/in/nana-oforiatta-ayim-976644222) On Instagram (https://www.instagram.com/nanaoforiattaayim/?hl=en) On Facebook (https://www.facebook.com/nanaoforiattayim) On X (https://twitter.com/OforiattaAyim) What's Nana watching? Past Lives (https://en.wikipedia.org/wiki/Past_Lives_(film)) Other topics of interest: About [Akyem, Ghana](https://en.wikipedia.org/wiki/Akyem ] Aburi, Ghana (https://en.wikipedia.org/wiki/Aburi) About Piet Mondrian (https://en.wikipedia.org/wiki/Piet_Mondrian) Gus Casely-Hayford (https://en.wikipedia.org/wiki/Gus_Casely-Hayford) John Picton (https://soas.academia.edu/JohnPicton) About the Liverpool Biennial (https://www.biennial.com) Ousmane Sembène (https://en.wikipedia.org/wiki/Ousmane_Semb%C3%A8ne) Mooji (https://mooji.org/) The Renoir Cinema (https://www.theguardian.com/film/filmblog/2008/nov/19/renoir-cinema-rebranding) Special Guest: Nana Oforiatta Ayim.

In this episode you will learn:00:00:00 - Introduction00:01:37 - Productivity of Agriculture in India00:05:34 - Why Manufacturing isn't where it's supposed to be00:06:54 - Opportunities for Tech Investment in Agriculture00:07:59 - Omnivore's Investment Focus00:09:27 - Life Sciences00:11:28 - Can ALT protein address protein deficiency in the Indian diet?00:13:52 - Structural Changes in Diet00:19:04 - Opportunities in Life Sciences00:23:05 - Policy Changes for Agriculture00:27:52 - Land Reforms and Digitization00:30:30 - Leasing Land00:33:34 - Entrepreneurial Talent in Agri Tech00:36:42 - Diverse Business Models in Agri Tech00:38:06 - IPOs in Agri Tech00:40:07 - Small Holder Farming00:41:23 - Drawing Wisdom from Rudyard KiplingAbout:Mark co-founded Omnivore with Jinesh Shah in 2010. Previously, Mark was the Executive Vice President (Strategy & Business Development) at Godrej Agrovet, one of India's foremost diversified agribusiness companies. At Godrej Agrovet, Mark was responsible for corporate strategy, M&A, R&D, and new business incubation.  Earlier in his career, Mark worked for Syngenta and PFM.  He earned a BA (Honors) from the University of Pennsylvania and an MBA from Harvard Business School, where he graduated as a Baker Scholar.

I had the pleasure of speaking with Elisalex Jewell, co-founder of the English patterns brand By Hand London.Elisalex has just written a book of patterns to draw yourself : Made to Measure !We therefore discussed long-term entrepreneurship, fashion in the age of fast fashion, personalized sewing thanks to the suggestion of patterns from the book Made to Measure and the collection of patterns to draw yourself from her company By Hand London.And what an adventure to present to you this first podcast recorded in English! Translating it, dubbing it... a crazy job, but I'm delighted to have completed the project.And I hope I improve in this format and that you enjoy this proposal!Enjoy it in it original version ! Le site internet By Hand London By Hand London sur InstagramElisalex sur Instagram Le livre écrit par Elisalex Made to MeasureThe New Craft House et le nouveau cours de seyant proposé par Elisalex Le cours Domestica pour une robe à smocks Support the show -------------------- Je suis coach en image !Ca consiste en quoi ?J'accompagne les femmes qui ne kiffent pas leurs vêtements, sont mal à l'aise avec leur corps, sont perdues dans leur garde-robe, et qui souhaitent découvrir LEURS couleurs et LEURS habits de Superwoman !.Tu souhaites en savoir plus ?Je t'invite à réserver dès à présent un appel découverte avec moi pour définir tes besoins, découvrir ma façon de travailler et si tu souhaites que je t'accompagne !.Mon site internet www.ateliersherwood.frMon compte @ateliersherwood.Bonne écoute et bonne couture ! Musique : https://audiojungle.net/item/upbeat-happy-summer-acapella/21958068 ------------------------ Support the show

In this episode, Michaelson moderates a discussion with each of the 2022 Principled Leadership Fellows from the Melrose & The Toro Company Center for Principled Leadership. So, how is it that apples, K-Pop and building trust are discussed on the same podcast episode? Listen to learn more from each Fellow as they share their unique research agendas and the connections to leadership and business practice.  2022 Fellows Chad Brinsfield, Ph.D, Associate Professor Management. Topic: What hinders manager voice endorsement: The role of voice type, manager dominance tendency, and manager perceived status threat.Ameeta Jaiswal-Dale, Ph.D, Professor of Finance. Topic: Challenges and potential for community value creation through sustainable food entrepreneurship.Shinwon Noh, Ph.D, Assistant Professor of Entrpreneurship. Topic: Rise of Cultural Industries from Emerging Markets: Case of K-Pop 2. 

Description:Katie Diasti is changing the world of period care as the Founder and CEO of the non-toxic and sustainable period brand Viv! She joins Lee to share her story of growing up as a first-generation Egyptian-American in Tampa, Florida, before a college project sparked her idea for the brand, with staggering data to fuel her passion. We touch on the early stages of growth at Viv, leveraging affiliate marketing to reach a wider audience, and fundraising as a young woman building a period care brand, before Katie shares what surprised her on her business journey, challenges her three-person team has faced with 2000 retail doors, and what's next for Viv! In closing, she shares a word of advice with listeners.Exclusive Deals from Our Sponsors:•    AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.In This Episode You'll Hear About:• [01:04] Introducing Katie Diasti, Founder and CEO of Viv, a non-toxic, sustainable period brand.• [03:37] What it was like to grow up as a first-generation Egyptian-American in Tampa, Florida.• [10:08] The college project that ignited Katie's idea for the brand.• [15:56] Usage data that fuelled Katie's passion for sustainability in the industry.• [19:10] Products and materials included in the Viv range, including the user-friendly Viv Cup.• [26:11] Early growth drivers, affiliate marketing, and fundraising as a young woman building a period care brand.• [29:28] Why focusing on retail has come as a surprise to Katie.• [34:28] Where the name Viv originally came from and why Katie loves including ‘for your v'.• [36:17] Challenges her three-person team has experienced with 2000 retail doors.• [37:50] What's next for Viv and some valuable advice from Katie's journey for new entrepreneurs.To Find Out More:VivViv on TikTokViv on InstagramViv on TwitterKatie Diasti on LinkedInLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramStairway to CEO on InstagramQuotes:“I've loved how Viv has shifted as a persona. I very much wanted to personify a brand when building Viv, thinking of it as an older sister or this badass person you look up to.” [0:14:08]“In my own life I was looking to make more sustainable swaps, and I knew that there was a whole generation with me that was looking to be more of an eco-conscious buyer as well as more socially conscious, but there was no brand on the shelf that was really targeting those issues and resonating with the Gen Z and millennial audience.”  [0:16:37]“Bamboo is not only better for the earth, [but] it also uses way less land and way less water to grow.” [0:18:43]“Knowing that we could have [period products that are] both better for you and better performance was great.” [0:18:31]“Viv pads actually break down in 150 days compared to 800 years.” [0:18:44]“So many people are new to a menstrual cup, so making it as approachable as possible has been key.” [0:20:03]“Building a startup also takes a village. It's like raising a family in that sense.” [0:23:38]“You just have to know that [affiliate marketing] might not work sometimes. Being okay with that in the early days is crucial.” [0:24:56]“It's about finding investors that believe in you. You never want to be begging someone to believe in you because that's just not a great fit, either. It needs to be a two-way street in terms of interviewing the right fit for you.” [0:27:01]“Wild how some of the things that you think are just for fun or might not have that big of an impact can really change the course of your distribution and growth. Because we're giving so much of ourselves, being very authentic, and really embracing and embodying the Viv brand always. We're always in Viv colors at every networking event.” [0:33:26]“Nothing is ever going to be 100% perfect when you launch and you're never going to feel 100% ready.” [0:28:35]“If you're not looking back and you're not a little bit embarrassed by the first thing you ever ship out or launch, then you're taking too long to launch. Launch and grow.” [0:38:58]“Just start. That's the hardest part. That mental hurdle.” [0:39:14]

In this episode, learn the factors that impact the pricing of your business services and the message your pricing sends out to the marketplace.#morethanmoney #Jacquettetimmons #entreprenuership #pricingtrapFor a one-on-one session with Jacquette Timmons, click here.If you would like to show your support for this podcast please go to: BuyMeaCoffee.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Follow Up Like a Boss So You Can Close More Deals (Episode #313) What if you could use your follow-up abilities to give your company an edge? The skills of following up and archery may appear unrelated at first, but there are actually many parallels between the two that you might learn from. In this episode of Wolfe's Watch, that is just what you will get. Ely Delaney is our special guest today because he is a speaker, trainer, an automated systems strategist, and a world-class archer who works with business owners to develop methods to eliminate time-consuming, routine operations. Ely has a honed his archery skills and won numerous competitions. He shares those skills – and his love of archery – by teaching both young and old the art of archery. In this episode, you'll learn how Ely uses his knowledge of follow-up and archery to aid business owners in expanding their operations and realizing their dreams. The lessons of archery, such as focus, discipline, consistency, and accuracy, apply to business, too! Don't pass up the opportunity to learn from a master archer and follow-up specialist. Tune in to Wolfe's Watch as Ely Delaney discusses how to raise your follow-up game and boost your business's bottom line. https://ConnectWithEly.com Ely Delaney is your Automated Systems Strategist and is also known as “The People Whisperer”.  He's the creator of The Follow Up Rockstar System, teaching entrepreneurs how to go from surviving to thriving in any economy through the art and science of building strong relationships and following up for LIFE. He's an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits” With a  passion for connecting people, his best-selling training course “Networking Like A Rockstar” has over 1389 students registered globally. Ely helps speakers, authors, and coaches automate their follow-up to grow their business without having to have an MBA from MIT. He's the guy to help you build a 24/7 automated system and turn you into a Follow-Up Rockstar! #AutomatedFollowUp, #Archery, #ElyDelaney, #RenaissanceFaire, #Leadership, #Entrpreneurship, #Training, #GrowYourBusiness, #BuildStrongerRelationships, #WolfesWatch

Mark Zuckerberg, CEO of Meta (formerly known as Facebook), recently published a blog post titled "Meta's Year of Efficiency" that outlines the company's plans to make 2023 a year focused on streamlining and refining their platforms. The post highlights the key areas of focus, as well as the potential benefits that users, developers, and advertisers can expect as a result of these improvements. Here, we'll delve into the details of Zuckerberg's vision and the implications it holds for the future of Meta and its users. Streamlining the User Experience One of the primary goals for Meta's Year of Efficiency is to create a more seamless user experience across all of their platforms. Zuckerberg highlights the importance of making it simpler and more intuitive for users to access and use Meta's suite of products, including Facebook, Instagram, WhatsApp, and the Oculus VR platform. To achieve this, Meta plans to invest heavily in user interface (UI) and user experience (UX) design, focusing on reducing app load times, improving navigation, and optimizing platform performance. By streamlining the experience, Meta aims to increase user satisfaction and foster more engagement across their platforms. Empowering Developers Developers play a crucial role in driving innovation and growth within the Meta ecosystem. Recognizing this, Zuckerberg's vision for the Year of Efficiency includes enhanced support for the developer community. Meta plans to improve and expand their developer tools, including APIs, SDKs, and documentation. This is expected to help developers more easily build, test, and deploy applications on Meta's platforms. Moreover, the company is dedicated to refining its developer policies and creating a more transparent communication channel, fostering a healthy relationship between Meta and the developer community. Boosting Advertiser Value Advertisers are an essential source of revenue for Meta, and the Year of Efficiency seeks to maximize the value they receive from the platform. Zuckerberg emphasizes the importance of delivering more accurate, relevant, and engaging ad experiences for users while providing advertisers with better tools to manage and measure their campaigns. Meta will focus on enhancing ad targeting capabilities, enabling advertisers to reach their desired audiences more effectively. Additionally, the company plans to introduce more detailed performance metrics and data-driven insights, helping advertisers optimize their ad strategies and drive better results. Embracing Sustainability In a nod to the growing importance of environmental sustainability, Zuckerberg's vision for the Year of Efficiency includes a commitment to reducing Meta's carbon footprint. The company plans to achieve this by optimizing energy consumption in their data centers, adopting renewable energy sources, and implementing sustainable practices throughout their operations. By integrating sustainability into their efficiency goals, Meta not only aims to reduce its environmental impact but also sets a positive example for other tech companies to follow. Conclusion: Meta's Year of Efficiency is an ambitious undertaking that seeks to refine the company's platforms and create a more seamless experience for users, developers, and advertisers alike. By focusing on streamlining, empowering, and delivering value, Zuckerberg's vision for Meta in 2023 represents a commitment to ongoing innovation and growth. As the company continues to evolve and adapt to the ever-changing digital landscape, this focus on efficiency promises to have a lasting impact on Meta's ecosystem and the broader tech industry. Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner. Be sure to follow me on Instagram at @abqjasonrigby  or Twitter at @abqjasonrigby also don't forget to sign up for our email list where I drop exclusive business strategies & marketing secrets to help you and your business grow!

Greetings Glocal Citizens! This week on the podcast I'm taking you along with me on one of the stops on my winter tour in the US. Last month my travels took me to Missoula, Montana for the state rivalry game to see my nephew's team, the University of Montana Grizzlies (https://gogriz.com/sports/mens-basketball/roster/jonathan-brown/6563) taking on Montana State. The Grizzlies were unable to overcome their rivals, but all was not lost. I met a fellow Ghanaian, Gabriel Ansah and his family and through this interview I get to share yet another glocal perspective on living, working and playing in a home away from “home.” Gabriel Ansah is a fitness trainer and proud owner of 406AMCREW, a brand promoting positivity through fitness. Gabriel spent the first 17 years of his life in his native Tema, Ghana before traveling to the United States for a high school exchange program in Missoula where he currently resides with his wife and two sons. After graduating from the University of Montana where studied management information systems, he discovered that his true passion was in the pursuit of fitness and motivating others to achieve their fitness goals. While leading the 406AMCREW, Gabe is also part of the coaching staff for local soccer team Missoula Surf. He's the director of player development for the club and the coach of its U9 team. In the summer of 2022, he also joined the University of Montana soccer coaching staff. As a Lululemon Ambassador, Gabe is able to extend his reach into communities as a representative of the brand, helping to build a community of like-minded individuals who share the company's values and vision for a healthy and active lifestyle. Be sure to listen in and learn how this partnership with Lululemon afforded Gabe the opportunity to give back in a big way to his community in Tema last December. Where to find Gabe? On LinkedIn (https://www.linkedin.com/in/gabe-ansah-28587a262/) On Instagram (https://www.instagram.com/406amcrew/?hl=en) What's Gabe reading? The Mamba Mentality: How I Play (https://read.amazon.com/kp/embed?asin=B07DC3WRKT&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_XKWRTHN8TS3RQTCF0XGB&tag=glocalciti07e-20) by Kobe Bryant You Owe You: Ignite Your Power, Your Purpose, and Your Why (https://read.amazon.com/kp/embed?asin=B09NN6JDCB&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_GF4VPCQ3PMDBDG1FAMME&tag=glocalciti07e-20) by Eric Thomas Other topics of interest: History of Tema, Ghana (https://journals.sagepub.com/doi/abs/10.1080/00420986820080281) About Missoula, Montana (https://en.wikipedia.org/wiki/Missoula,_Montana) About Lululemon in communities (https://shop.lululemon.com/community) Special Guest: Gabriel Ansah.

In this episode you will learn:What are some of the success stories, challenges, and crisis that Karl faced while building multiple startups, and how did he navigate them?According to Karl, why should a VC think like an entrepreneur, and how can this approach benefit startups?Does Karl believe that prior experience as an entrepreneur is ideal for someone looking to become a VC, and why?How is M13's propulsion platform different from the platform model of other VC funds, and how does it help startups?Why is it important for VCs to support their portfolio companies when there are leading indicators of a crisis?Why is building trust with founders important for a VC to ensure that they are taken seriously and not create friction?What is M13's investment thesis, and why do they prefer to back startups that are building infrastructure layers?What are some common mistakes made by the teams and founders of infrastructure layer startups, and how can they be avoided?What does Karl mean when he says, "The value I seek can only be realized at scale," and what kind of startups is he looking for?How should startups strategize their fundraising and operations during an economic downturn like the one we are experiencing now?AboutAs DigitalOcean's COO, Karl built the business from first product to >500 employees & $250M ARR over six years and prepared it for its eventual IPO (NYSE: DOCN). Having previously managed and exited two startups over a 20 year operating career, Karl is now M13's managing partner and oversees its day-to-day operations.

This episode is brought to you by the Greater Catonsville Chamber of Commerce and funded by a grant from the Baltimore County Commerical Revitalization Action grant committee. For more information about the Catonsville Chamber of Commerce, go to: Home - Greater Catonsville Chamber of CommerceSally Griffin is the office manager of REMAX Solutions located at 757 Frederick Road. To find out more information about this office, go to: RE/MAX Solutions (remax.com)To contact them call -- 410-747-2800.

Change is hard. But on the other side of change is usually the progress that we desire. In this episode learn what makes change so difficult and how to overcome the negative emotions associated with it. If you want to show your support for this podcast, please go to: BuyMeaCoffee.comClick here to reserve your seat in the next Pricing Made Easy Master ClassSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When the shockwaves of life shake up your your plans and your finances, all is not lost. In this episode learn the five things you can do to counter the calamity you might be facing. If you want to show your support for this podcast, please go to: BuyMeaCoffee.comClick here to reserve your seat in the next Pricing Made Easy Master Class.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sunk costs can have a big impact on new entrepreneurs, especially those who spent blood, sweat, and tears in another career. Sunk costs can lead entrepreneurs to continue working on a new venture even when it is no longer feasible. Or continuing to invest time and money in a flailng project, despite all the warning signs. On this episode we discuss the awareness of the sunk cost fallacy so that you can make decisions based on what makes sense in the present, rather than what has happened in the past.  I share my own struggles with sunk costs, and 5 ways you can better overcome it to become a better entrepreneur.   ===== PhysicianCoaches.com The #1 Doctor Directory for Physician Coaches, Consultants, and Mentors https://www.PhysicianCoaches.com ————— This Amazon Best Seller is Now on Audible!  The Positioned Physician:  Earn More, Work Smart, and Love Medicine Again, 2nd Edition: Updated with over 50 pages of new content including  new chapters on goal setting, mindset, and sales strategies for a successful online business! https://www.amazon.com/Positioned-Physician-Updated-Smart-Medicine/dp/B08QFBMWCY FREE Masterclass: How to Become a High Paid, In Demand Physician Coach or Consultant  https://www.positionedphysician.com/f/highly-paid-masterclass   AFFILIATE SPONSOR: Invest in Passive Income with Crypto through Yield Nodes https://BootstrapMD.com/go/yieldnodes 

Casey Saran is the founder and CEO of creative automation software, Spaceback. According to Casey, users are more likely to engage with social content than your traditional ads - so it might be time to change up your programmatic advertising strategy. Tune in now to hear how Casey and Spaceback offer a different view on ads and how to empower 'social recreation'!

This episode is special because I jumped on a call with a group  of entrepreneurs behind closed doors and I caught everyone up on what the state of the world is in marketing, what's working and what's not, how marketing has evolved in the last 10 yrs and what I am seeing across the board. In this episode we're talking about: - Why you're losing if you're not building communities- Creating worlds for people to come into- How customer journey's are just like the Truman Show. We'd love if you would share this episode over on Instagram! Screenshot this episode, tag @itsgeorgebryant, and we'll share it on our stories too. ◽️◽️◽️◽️◽️◽️⬇️ More resources for you... ⬇️FREE TRAINING: Attract & Convert Your Best Customershttps://georgebryant.dropfunnels.com/tsr-method/enter-tsr/Our Ultimate Digital Marketing Toolkit: Legacy Brand Bundlehttps://georgebryant.dropfunnels.com/legacy-brand-bundle-upgrade/legacy-brand-bundle-1-1The Lighthouse Method Course: Simple & Effective Scale Your Businesshttps://georgebryant.dropfunnels.com/the-lighthouse-method-course-funnel/lighthousemethod/The Eternal Flame Method: The Last Email Course You'll Ever Needhttps://theeternalflamemethod.com/program/join-now/ ◽️◽️◽️◽️◽️◽️

Today's episode is with one of my best friends, the most amazing human, Stefano Stephanos. He is one of the biggest linchpins in entrepreneurial success and in this episode we break it all down for you. This episode is a doozy, soo strap in, get ready to listen.In this episode we're talking about: How to from fear & hypocrisy to holding spaceReleasing past ways to build the new youOne word to describe one thing you need every day If you loved today's interview, be sure to connect with Stefanos Sifandos over on Instagram! https://www.instagram.com/stefanossifandosWe'd love if you would share this episode over on Instagram! Screenshot this episode, tag @itsgeorgebryant, and we'll share it on our stories too. ◽️◽️◽️◽️◽️◽️⬇️ More resources for you... ⬇️FREE TRAINING: Attract & Convert Your Best Customershttps://georgebryant.dropfunnels.com/tsr-method/enter-tsr/Our Ultimate Digital Marketing Toolkit: Legacy Brand Bundlehttps://georgebryant.dropfunnels.com/legacy-brand-bundle-upgrade/legacy-brand-bundle-1-1The Lighthouse Method Course: Simple & Effective Scale Your Businesshttps://georgebryant.dropfunnels.com/the-lighthouse-method-course-funnel/lighthousemethod/The Eternal Flame Method: The Last Email Course You'll Ever Needhttps://theeternalflamemethod.com/program/join-now/◽️◽️◽️◽️◽️◽️

It's the beginning of a new year, so you know what that means, right? There are hella messages from everybody and their momma talking about what all you SHOULD be doing. Working out, hustling harder, saving money, redecorating your house, finding the cure for COVID. It's a lot, and baby, that pressure to have everything all mapped out and ready to go at the top of the year is tew much.

Find Jay: On Facebook, in the Gonzo Parenting Group here or email him: jay@jayrooke.comFind Robin on Facebook in the Overdoers Anonymous group or email her: robin@quittingculture.comAbout Jay:  Jay is the founder of Gonzo Parenting, a comedic and cathartic Facebook community to help parents laugh and heal with like-minded moms and dads. He's a writer, healer, and mentor who thinks that the biggest challenge of child-rearing is doing the personal work necessary to become the parents we want to be. He's a former attorney, restauranteur and business coach. He lives with his wife and six year old boy/girl twins in Sonoma, CA.Show Notes:The most important thing: That our children feel loved and safe.Mindfulness & Meditation help with being our best with our kids.Especially now, it's important to stay grounded and present for our kids.Stay in the present - the past brings guilt, and the future brings fear.Staying present sometimes means pulling yourself out of the ‘world' of Social Media, news, and conversations and back into the moment and being with your children.  

Athletes listen up! Check out this week's episode of Keep Rising, hosted by Nick Howard. Today we are discussing the connection for athletes in entrepreneurship, finances, and life with TCU Hall of Fame, Shannon Brazzell.

On this week's show, we have Lincoln Lee, the co-founder of The Rice Inc, a social enterprise that's looking to start a rice revolution around the world, improving the livelihood of farmers and upping the sustainability of the rice industry as a whole. We'll be hearing from Lincoln about how Rice Inc started, the good work that they're doing with farmers in Southeast Asia, and what the future holds for them.--(This is the last episode of Breaking Bread for this year. We will be taking a 3-month break and will resume with a fresh new season in January 2022.)IMAGE SOURCE: Rice Inc / FACEBOOKSee omnystudio.com/listener for privacy information.

Our guest on the show this week is Fay Cheng, who started Myat & Potatoes, an online kitchen where you can get amazing Burmese food. Fay started Myat & Potatoes as an initiative to help out her Burmese cooks and staff members to earn some side income during a time when many have lost their jobs. And through it, they are really sharing their underrepresented cuisine across the Klang Valley, winning hearts with iconic Burmese dishes like mohinga and lahpet thoke.IMAGE SOURCE: Myat & Potatoes / INSTAGRAMSee omnystudio.com/listener for privacy information.

On this week's show, we have Bryan Loo, the founder and CEO of Loob Holding, the company that owns many food brands, including the well-known and well-loved bubble tea brand, Tealive. On the episode, Bryan tells us about some of the food aid efforts Loob Holding has been a part of, and sheds some light on how food businesses can go about helping their community in a more sustainable, long-term way.IMAGE SOURCE: Loob HoldingSee omnystudio.com/listener for privacy information.

On this week's show, we have Zoee Wong, the project lead of the Food Relief Project, an initiative under Food Aid Foundation. Zoee is a chef who earned her stripes in fine dining restaurants across the world, and now that she's back in Malaysia, she started Food Relief Project to connect restaurants and donors to communities in need, providing food and meal kits to them through a well thought-out model for food aid. For more on Food Relief Project, whether you'd like to donate or join the project, visit here.IMAGE SOURCE: Food Aid Foundation / FACEBOOKSee omnystudio.com/listener for privacy information.

On this week's show, we have Daniel Teoh from Biji Bumi Durian, a social enterprise that is working with orang asli communities to bring their durians to wider renown in Malaysia! For Daniel, what began as a volunteering trip to an orang asli village 7 years ago turned into a full-fledged mission to bring more awareness to these communities through trips, conversations and most recently, through durians!IMAGE SOURCE: Biji Bumi Durian See omnystudio.com/listener for privacy information.

In the coming weeks, we're using this show as a platform to lend more eyes and ears on some small food businesses that are struggling over this tough lockdown period. If you have the capacity to do so, I would highly encourage you to support your neighborhood restaurants, and donate resources or provide food aid to organisations around you that are helping those in need. But on our show this week, we're highlighting The Nasi Lemak Company, or Nale for short, a restaurant that's bringing a new groove to nasi lemak.IMAGE SOURCE: NALE - The Nasi Lemak CompanySee omnystudio.com/listener for privacy information.

On this week's show, we'll be speaking with Keem Ooi, a music teacher that has gained quite a following on social media for her delectable, patterned cakes. Over the pandemic, Keem has captured the attention of keen bakers across the globe, from adorable animal crossing characters on silky-soft sponges, to a drawing of the Bernie Sanders meme on a Chinese New Year roll cake, to an artsy, accurate replication of The Great Wave off Kanagawa. On the episode, Keem shares about her newfound fame, and love for baking.IMAGE SOURCE: Keem Ooi / INSTAGRAMSee omnystudio.com/listener for privacy information.

On this week's show, we have Syed Muhammad Adam Syed Zainal Abidin, the part-owner and head of business development at Pasta Panas, a fast casual restaurant from Subang Jaya that has seen rapid growth over the pandemic. With classics like carbonara and aglio alio, and inventive flavours like spicy shoyu and salted egg, they've managed to blend comfort and creativity into an affordable pasta place for all, heating up the restaurant scene across Klang Valley.IMAGE SOURCE: Pasta Panas / FACEBOOKSee omnystudio.com/listener for privacy information.

To mark our first week back to our regular interview format, we spoke with Lee Zhan Tzeh, the restaurateur behind Small Shifting Space and Flaaah, two up and coming food spots in the Petaling Street/Chinatown area in KL! We talk about his unique spaces, his experience over the pandemic, and speak of future plans.IMAGE SOURCE: Small Shifting Space & Flaah See omnystudio.com/listener for privacy information.

Valerie V Show: Does Being #1 on Google Really Matter?

When you have a job ad running out there, there are lots of different ways to get information from a prospect. What I see a lot of people doing is subscribing to ClearCareOnline or some other application process, and I understand you need certain information about people you're going to hire. I totally get it.But you also have to understand that the people who are applying for a job are not sitting in front of a computer. They are 100% doing this from their mobile device. So, if your application is too long and too drawn out, they're just simply not going to do it.

Marketing and Recruiting all in ONE PLACE!

Valerie V Show- This Person is Costing You Clients and Staff!!

Valerie V Show- Marketing RECRUITING and MORE!Caregiver Recruiting is driving you crazy, right?

Valerie V (with her janky lipstick) shares the joy of curated content and how it helps your marketing strategy online. #jankylipstick #curatedcontent #contentisking #engagementrules #seodrools 

Visiting Dad, Marketing, Empathy

We are on Amazon Fire TV! Amazon Fire->Apps->Categories-> Business->Valerie V Show

Episode 001: Six Ways to Grow Your Email List Using Your Website's Traffic   Episode Summary:  Your website is the source of your hottest leads so you need to collect as many email addresses as you can from visitors. In this episode, Julie walks you through small changes you can make to your existing website to give visitors multiple, well placed opportunities to sign up for your email marketing list.   Episode Links: https://www.shopify.com/  https://www.volusion.com/v2  https://www.bigcommerce.com/ https://magento.com/ https://analytics.google.com/analytics/web/  https://savvybusinessmethod.com/  https://www.youtube.com/channel/UCAHt2LynOZylOjlIz878okg https://fb.me/savvybusinessmethod    Episode Transcript: Announcer Are you looking to take your online business to the next level? Well, you're in the right place. Welcome to The Savvy Business Method with your host Julie Feickert. Julie Feickert Hello, and welcome to the first official episode of The Savvy Business Method Podcast where we talk about how to plan, start, and grow your business online. I'm Julie Feickert, and my goal is to help you build practical business skills so you can provide a better life for your family. Our topic today is six ways to get more email signups on your website. Now, if you've been around eCommerce for a while, you've probably heard that it's really important to do email marketing. You may have even set up an email list and maybe collected some emails, but how one earth do you get from the three people on your email list, because you know it's you, your mom, and your best friend in the beginning, right? We all have to start our list somewhere. How do you get from those three people to a list of 10,000 subscribers, 50,000, 100,000, half a million? When we build an email list, we are looking for sustainable and significant revenue stream for our businesses, and so unfortunately, you do need those bigger numbers. Now, no question, there are many ways to collect email addresses and to build your list, but I want to talk today about the method that tends to be most effective for the least amount of cost, and that is collecting as many email addresses as possibilities from visitors to your website. Your website visitors are already on your website. They are familiar with your brand. They've seen your products, your information. They're going to be far easier to convince to part with their email addresses than random people on the Internet. Let's talk through how we optimize our websites and make small changes so that we can convince as many of our visitors as possible to give us their email address and start really building our email list. Now, the first method I want to talk about today is by far the most effective, and that is to have a popup that pops up when people enter your website, generally about two to five seconds after a visitor lands on your website. Of course, I'm sure you're very familiar with these. In the last few years, sites big and small have employed this technology, and they employ it because it's incredibly effective. Six years ago or so when I first put a popup on my website, I just felt like a terrible person. Here I was interrupting my visitors' experience. They had to stop and figure out whether to give me their email address. Popups were fairly popular at that point, but they still weren't everywhere like they are now. I really fought this idea. I had a few people who I really trusted say, "No. Nope, Julie, seriously, you have to do this," and I did, and you know what, I grew my email list drastically through having that popup. Popups are great because you can really test and figure out what works best for your website visitors. You can use different graphics, different wording, you can even have different offers. You could offer, say, a booklet of recipes, or you can offer a 10% off coupon or free shipping or something like that, and you can just keep testing and figure out what is the most effective way of convincing people to hand you their email address. Now, along those same lines, I'd also encourage you to put an exit intent popup on your website. This is very similar. It's generally a box or a page overlay that comes up, but this one is going to be triggered when it looks like someone is getting ready to leave your website. Generally, that is when their mouse cursor goes up over the URL bar or up into that top part of your site. That's how the system triggers as, "Oh, this person's about to leave. Let's show them the popup." Exit intent popups are really useful for a couple of things. One, of course, they're giving us another opportunity to collect an email address, which is the goal. We want as many email addresses as possible. The other nice thing about an exit intent popup is it can sometimes be another opportunity to help convince someone to purchase something, because as much as we want their email address, we'll get that if they buy something too. Buying something is always our top priority. With an exit intent popup, we might want to tailor our offers a little bit and say maybe free shipping or 10% off or something that could help a customer say, "Oh, wait. I was going to leave, but you know what, I think I'm going to stick around. I think I'm going to actually buy that thing." That would be the ideal outcome, right? We want to do that. Now, both these exit and entry popups might sound a little bit intimidating if you're not fairly tech-savvy, so let's just talk about this for a few minutes. You're really fortunate because the technology that's available now for website owners is so much easier to use than it was 5 or 10 years ago. Odds are good that the ecommerce software that underlies your website, so this would be Shopify, Volusion, BigCommerce, Magento, whatever you're using to run your website, generally speaking, there is probably some popup functionality built into your software. Now, whether it will be exactly what you want is a different matter entirely, but you probably have the built-in ability to do this. If you don't, or it's really not the level of functionality you need, then there are generally apps and plugins. This is a very popular marketing method, so there are actually a ton of options. You want to make sure you pick a system that does both entry and exit popups for sure. Other things that are really nice if you can find one are systems that allow you to do A/B testing, which is split testing, so that's where you create two separate popups, and you change one thing. Maybe you change the picture or you change what you're offering them. Then you run them both randomly to people. Everybody sees one random option, and then you can see which one performs better. That's a great feature if you could find a popup system that's affordable that allows you to do that. Another feature to look for when you're shopping for a popup system is if you can do any sort of strategic targeting. For example, can you put a different popup up for someone who's on a certain category page versus another category page? Let me give you a practical example of how this works, and I have personally see this work amazingly well for one of my businesses. Let's say you're running a camera equipment website, and you want to give people who are looking at buying camera bodies a booklet on comparing different types of cameras for different projects. You could set your system up to show them a popup that offers them that specific ebook in exchange for their email address if they're sitting on a product page that has to do with camera bodies. Then you could have a completely different offer for people who are visiting pages for camera accessories like tripods. Maybe you could offer them a handout that goes through the six pieces of equipment every beginning photographer needs, something like that. This can be incredibly effective because you're meeting people where they're at. Instead of giving them some random that you're hoping appeals to most people, you're giving them an offer that appeals to people in their much more specific circumstance. It is great option if you can do that with your popup system. Another way I see this used really effectively is to change the offers on the exit intent popups based on whether or not someone has something in their cart and even the value of their shopping cart. If they have something in their cart, you might want to offer them free shipping. If they have something, maybe they have hundreds of dollars in their cart, you may want to offer them free shipping plus 10% off, maybe a little bit better incentive. Again, if you have an ability to test and split-test your offers, you could potentially really dial in what works for different groups of people. You've probably caught on to the fact that I love popups. I think they are one of the most effective ways to build an email list using people who are already visiting my websites, so why wouldn't we just use popups? Well, I mean, there's some practical realities. Not everybody is ready to give you their email address the exact time that a popup appears. When they see that first popup come when they're on the site, maybe they really want to look around a bit. Maybe they want to make sure you're legitimate and that your products are what they're looking for before they give you their email address. There's another reason. There's that little evil thing called popup blocker, and a lot of people are running popup-blocking software these days. We need to be thinking about what are ways that we can capture email addresses from people who are possibly running some sort of popup-blocking software. Now, let's go through a couple of other ways that you would need to optimize your website so you can collect as many email addresses as possible, and none of these ways that I'm about to go through are going to collect as many as the popups. I mean, they're probably always going to be your best performers, but it is well worth your time to put at least some of these other options in place so that your customers have every possible opportunity to give you their email address. Let's look at a floating opt-in. Now, a floating opt-in is generally a shape or a bar sitting at the bottom of the screen. That's very common on mobile websites. This has some sort of offer on it: sign up for our newsletter, free ebook, get recipes, something like that, and it just sits in the same place on the website, even if someone is scrolling. Like on one of my ecommerce sites, I have a floating box that sits up on the upper right-hand corner, and even when you scroll through the site, it's always there, and it just says free ebook. If you click on it, you go to a landing page where you can enter your email address for the free ebook. Generally speaking, these floating opt-ins, in my experience, are like my number three most popular way to collect email addresses from visitors, and that's really just because it appears on every page and it's always there. But there's a couple of other options too. One is to add a static opt-in box to your content pages. When I'm talking about content pages, I am talking about pages that are there to support your product. Back to the camera example. If you have a camera equipment website, you might have a page that compares different types of cameras or different types of tripods, and it could be really useful on the side of the page to put some sort of static box that just sits there and collects email addresses. Now, if you're running a website that has more of a blog-style template, this can be really easy because you can just use one of the spaces that's normally dedicated through pushing through ads. You could just use one of those square boxes and put your collection information in there. Just having that on every content page is just yet another reinforcement of this idea of, "Hey, join our community, get this offer," whatever it is you're offering your customers so they can sign up for your email address. Also, in terms of your content pages, and this is the fifth way to make a minor change to your website, I would encourage you to put calls to action one every content page. This can be some messaging around "if you like our information," or "if you like our recipes, get more by signing up," and you can put that information in the middle of an article or at the end of the article, or both. If it's a long article, you could probably get away with putting it two or three times. Again, you're just reinforcing that idea of joining your community of getting more information from you. When people are reading your content pages, especially if they're getting half, three-quarters, all the way through that content, odds are good that they see your content just being valuable, so this can be a great time in that moment to really collect that email address. Number six on the ways that we can make small changes to our website so we can collect more email addresses is to link in the header or the footer of your website, or both. This could just be a link that says, "Sign up for our newsletter," or, "Get 10% off," or, "Free shipping," or, "Free ebook," or whatever your offer is. You could put it up in your header near your account information in your shopping cart, or you can stick it down in your footer near the About Me page and the link to your frequently asked questions, those sorts of things. That's six different ways that you can make small changes to your website. None of these are very difficult. Most of you will be able to accomplish these on your own over the next few days. These can make a big difference in the number of email addresses that you're able to collect. Now, when I'm talking to entrepreneurs in person, and I'm telling them that they need to do these six things on their website so they can collect more email addresses from visitors, I generally hear the same couple of objections over and over again. Let's talk about them briefly. The biggest objection I hear is that you're going to annoy your customers or seem really pushy. This is an objection that tends to keep people from doing any of these things, especially the popups because they feel more intrusive. Let's first step back and really think logically about this. None of these six things that we've talked about today is an uncommon thing to see on a large ecommerce website. This is simply good marketing practices. I'm willing to bet that most of your customers visit other ecommerce websites, and probably big ones, on a regular basis, and so none of these things are out of the ordinary or considered to be black hat tricks. This is all out there in the open, commonly used. But if these ideas are still giving you heartburn, never fear. You have an option. Hopefully, you have something like Google Analytics installed on your website. It's a system that helps you see the statistics of your visitors' behavior when they're on your website, and what you can do is you can put one or two of these things in place at a time, and then look at your numbers. Watch your numbers for a few days. You want to look and see, are your visitors leaving your website more quickly, are they still visiting the same number of pages per website, are they bouncing at a higher rate, and when we talk about bouncing, we're talking about people who visit our website, land on that one page, and then leave the website without going to any other pages. If those numbers are not changing, then you're probably not annoying any of your customers, or enough of your customers, I should say, to a point where this is going to be a problem for you. No joke. You're probably going to hear from one or two of them. Some people really hate marketing in all forms, but you want to look at the broader numbers. We never want to make decisions based on the complaints of one or two customers. We want to step back, look at the broader numbers. Is the behavior of most customers on my site changing? If it's not, that's great. Am I collecting more email addresses? If I am, great. Then it sounds like you're doing something that is working well for your website. All right, so one more thing before you run out and start making changes to your website. It is really important to stay up to date on any legal changes that happen concerning how we as website owners collect and use email addresses. Now, you may be aware that there was just a major change in the legal situation in the European Union when it comes to email marketing, and odds are good. There's probably going to be some changes in other parts of the world, including the United States in the foreseeable future. This is just something you really need to be aware of and keep up to date on. It's always nice to have a small business attorney handy to to ask questions so that you can make sure that you are staying well within the bounds of the law. But beyond that, I would really encourage you to use this opportunity to treat other people's information the same way that you would want your information treated. That means that when we send email, we want to be sending email only to people who knowingly signed up for our email list, who knew what they were signing up for, and we are sending them the information that they expected to receive. If you do that, it goes a long way. Thanks for listening. I am hopeful that you're all going to run out and start making changes to your website and collecting more email addresses today. If you enjoyed this episode, please be sure to hit that little subscribe button so you can be notified with each new episode, and if you are excited about what you learned today, I would really appreciate kind reviews and five-star ratings. I promise I will read every single review, and those ratings and reviews really do help other people find this podcast. If you have ideas for topics for future episodes, or you just want to get to know me better, visit me at savvybusinessmethod.com or on my Facebook page or YouTube channel. I would love to hear from you. Until next time. Announcer Thanks so much for listening to this episode of The Savvy Business Method with Julie Feickert. If you enjoyed today's episode, please leave a review and subscribe, and for more great content and to stay up to date, visit savvybusinessmethod.com and Savvy Business Method on Facebook. We'll catch you next time.   Episode 001: Six Ways to Grow Your Email List Using Your Website's Traffic