Podcasts about naked communication

Series FiveThis episode of The New Abnormal podcast features Faris Yakob, co-founder of Genius Steals, who began his career as a strategist during the first dot com explosion, before moving into agency world.  He worked for some dynamic agencies inc Naked Communications (as their 20th employee) before moving on to be EVP Chief Tech Strat at McCann Erickson NYC. He subsequently went to MDC Partners - a network of best-in-breed agencies inc CPB, Anomaly, 72 & Sunny, and kbs+, and then co-founded the superbly named Spies & Assassins. Faris was a founding member of the IPA Social Committee, and has blogged about - and been involved in discussion around - social in the industry for a decade. He's also written for those inc Campaign, Fast Company, Forbes, Contagious, Canvas8, etc. We discuss all of the above and more, in a conversation which takes in Marx, uncertainty & risk, Kant, Severance, Cannes Lions, and the realities of Nomadic Consulting. So...enjoy!

Welcome to an audio led edition of Unmade. Today, we talk to the newly arrived regional CEO of media mix modelling firm Mutinex, Mat Baxter, along with one of its cofounders, Henry Innis.If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our conferences;* A complimentary invitation to Unmade's six-state Compass event in November;* Weekly member-only content;* Access to our paywalled archives - everything gets locked down after two months;* Your own copy of Media Unmade‘I wouldn't call it ego; I'd call it highly opinionated': Mutinex founder Henry Innis on working with Mat Baxter In the nearly two decades I've been covering the Australian media and marketing beat, perhaps the biggest trouble magnet has been Mat Baxter. For a journalist writing about an industry where people complain that executives lack the personality and substance they used to, trouble magnet is a positive, by the way.Baxter was one of a trio who irritated the establishment by blowing up the orthodoxy around media planning with the creation of Naked Communications.He then raced up within the big agency world as chief strategy officer at Mediacom. It was a time when the agency won lots of business as Baxter worked alongside the giant collared (and giant egoed) Toby Jenner, who these days is global CEO of Wavemaker.The pairing of the two big personalities only lasted 18 months before Baxter moved over to UM where he repeated the trick of turning the agency into a business-winning machine, working for IPG Mediabrands boss Henry Tajer.When Tajer was promoted to global boss, Baxter joined the entourage. He moved to a global role in New York, and when Tajer's time running IPG quickly blew up, Baxter moved upwards, as global CEO of Initiative.He then went on to take charge of IPG's agency Huge, where his efforts to reengineer it became one of the foci of Michael farmer's book Madison Avenue makeover.Since Baxter announced his return to Australia, the industry has been keen to know what he would do next, with the possibility of him joining Mutinex in the frame for many weeks before it became official.Unmade first featured Mutinex in an episode of The Unmakers two years ago. At that point cofounders Henry Innis and Matt Farrugia had not long evolved to talking about themselves as a software-as-a-service platform, rather than a consultancy or agency. And they were still called Mutiny before a name change forced by a collision of global ambitions and trademark considerations.Since then, the company has grown to a six figure valuation, and you wouldn't bet against it becoming a billion dollar unicorn if it stays on track. They are mostly describing themselves as Mutinex Growth OS, as they position themselves as the operating system, or dashboard, of media mix modelling.Notably in today's podcast conversation, featuring Baxter and Innis, Baxter uses the Growth OS brand far more than he does the name Mutinex. (Another rebrand in prospect?)After this month's announcement of Baxter as CEO for APAC, the single question that came up most in industry gossip was whether there is room for the egos of Baxter and Innis in the same organisation. They tackled that question during the podcast conversation.Innis argues that in a high growth organisation, it's possible to channel that dynamic outwards. Baxter says his role is to act as a “whisperer” to Innis and Farrugia.Since Baxter's appointment, the duo have been accused of hubris. In an interview with Media Week, Innis declared “There will be no other tech company shipping product as quickly as us within six months,” adding: “Good luck to anybody else.”In their B&T chat Innis compared his relationship with Baxter to that of Facebook founder Mark Zuckerberg with the executive who commercialised the platform, Sheryl Sandberg.For those covering the industry, the unfiltered, opinionated nature of Innis and Baxter's personalities is no bad thing - not least when the digital supply chain is so murky. Asked whether Baxter is ready to be a cop on the beat, the first part of his answer: “Of course.”Take a listen.When Unmade first talked to Mutinex:Index drops further below 500Having dropped below 500 points for the first time on Tuesday - meaning a halving of the value of Australia's media and marketing businesses over the last two-and-a-bit years - the Unmade Index lost some more ground yesterday, dropping another 0.65% to 495.1 points.Southern Cross Austereo had the worst of it, losing nearly 5% as the market contemplates a slow radio advertising market, the flatering ARN Media takeover bid and an alternative propsal from Australian Community Media looking to bring it into the local newspaper market. The only stock to rise yesterday was Domain, up 1.4% Today's podcast was edited by the excellent people at Abe's Audio.Time to leave you to your Thursday. We'll be back with more tomorrow. With Nine's CEO on the precipice, News Corp restructuring and ACM proprietor Antony Catalano in the hunt for Southern Cross Austereo, there's a lot happening in media this week.Have a great day.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Welcome to an audio-led edition of Unmade. Today we discuss how psychologist Daniel Kahneman changed marketing thinking with his work on behavioural economics. And further down in this post, after hitting an all time low on Tuesday the Unmade Index continues to sink.If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade's Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media Unmade Daniel Kahneman and the rethinking (fast and slow) of advertising strategyToday's conversation features Australia's most visible consumer psychologist Adam Ferrier, discussing the huge contribution Daniel Kahneman - who died at the end of March - made to the field of behavioural economics.Kahneman's most famous publication, Thinking, Fast and Slow, found a place on the bookshelf of every agency strategist. It was only published in 2011 but his ideas on the field of behavioural economics - the concept that humans act in predictably irrational ways - had already begin to influence those in the persuasion business.Among Kahneman's most important contributions was popularising the concept of System 1 and System 2 types of thinking, whether consumers are behaving automatically or consciously.During the conversation, Ferrier describes how the impact of Thinking, Fast and Slow helped turn his agency Naked Communications into one of Australia's most talked about by leaning into the concepts. Ferrier is now co-founder of communications agency Thinkerbell and co-presents the Black T-Shirts creativity podcast. Later in the year Ferrier will be reviving the MSIX - Marketing Science Ideas Exchange - conference, which he curates alongside Mumbrella.The interview also offers a primer on some of the key concepts of behavioural economics, explaining ideas like anchoring, framing, the endowment effect, loss aversion, sunk cost fallacy and heuristics.Unmade Index sinks lowerAfter hitting an all time low on Tuesday, the Unmade Index lost another 0.48% yesterday, taking it down to 558.9 points.Among the larger media and marketing stocks, IVE Group had the worst of it, losing 3.29% while Ooh Media lost 2.58%. Meanwhile Seven West Media came off its recent low, gaining 2.7%We'll be back with more tomorrow. If you missed yesterday's announcement, we've just finalised the program for HumAIn, Unmade's conference on the impact of AI on media and marketing. It takes place on May 28.If you're into loss aversion, you should know that tickets to HumAIn get more expensive in five days' time. You need to act now to lock in a 20% saving. And once you listen to the podcast, you'll know why we're doing that. Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Our special guest for our final episode of the year is our good friend Faris Yakob. He and his wife Rosie are the force behind the consultancy Genius Steals, a nomadic strategic and creative consultancy. Faris is also the author of a book about how advertising works through the lens of the concept of attention. It's called, Paid Attention which is now in its 2nd edition. He has been at a variety of media and advertising agencies throughout his career, including Naked Communications, McCann Erickson, MDC Partners and helped to found many others. He writes for Campaign, Fast Company, Contagious and other publications. And he thinks deeply about the state of the ad world - how its changing, what it does, how it does it, and what it means for us all. He sat down to talk to us before Thanksgiving about how media planning works, how brands and advertisers think about audiences, and how the stories we tell about youth cultures have been recycled and subtly upgraded since the invention of the teenager, to fulfill the hopes and dreams of not only the corporations who want them to buy stuff, but just as importantly, the people who make advertising and want to believe it is capable of doing something good in the world.This is our last episode of the year - we wish you a very happy and relaxing holiday season, and send our best wishes for the New Year. See you in January!Links!Genius/Steals: http://geniussteals.co/Paid Attention, by Faris Yakob: https://www.koganpage.com/marketing-communications/paid-attention-9781398602502"We Need to Talk about Generations", via Ben Page, CEO of Ipsos: https://www.ipsos.com/sites/default/files/ct/publication/documents/2023-04/Ipsos_We-need-to-talk-about-generations-WEB.pdf"Nothing Beats a Londoner" via Paula Bloodworth of Wieden + Kennedy, via WARC: https://www.warc.com/newsandopinion/opinion/why-strategy-should-embrace-execution/en-gb/2811Ehrenberg-Bass Institute for Marketing Science: https://marketingscience.info/ and How Brands Grow: https://marketingscience.info/how-brands-grow/Mark Ritson: https://www.marketingritson.com/Herd by Mark Earls: https://www.wiley.com/en-us/Herd%3A+How+to+Change+Mass+Behaviour+by+Harnessing+Our+True+Nature-p-9780470744598 Hosted on Acast. See acast.com/privacy for more information.

Welcome to an audio-led edition of Unmade.Today's edition features a conversation with Jonathan Pearse, author of book Winning the Room, designed to help agency executives pitch better.‘I became obsessed with what makes an agency win and lose': Jonathan Pease on how adland can pitch betterCommunications agencies still win (or lose) much of their new business via competitive pitches.Often, the process culminates in a single timeslot of an hour or less, in which the agency needs to persuade its prospective client of the merits of its thinking and work.Jonathan Pease - or JP as he's commonly known within the industry - has been contemplating those key moments for much of his recent career, including his coaching business Winning The Room.He's now published a book by the same title.JP spent much of his career within the agency world including a a suit at BBDO in New York and later BMF in Sydney.He went on to become executive ideas director at Naked Communications before becoming a co-founder of strategy agency Tongue, which was eventually folded into WPP's AKQA.In today's edition, Pease speaks to Unmade's Cat McGinn about the book, which covers techniques and methods to help give more effective presentations. In its chapters, Pease digs into the difference that setting a mood and envrionment for the presentation can make.Pease, who saw his public profile raised thanks to his onscreen role in Australia's Next Top Model, says: “Most people would assume that I would write a book about creativity, or maybe even running an agency. But I've been sitting in pitches now for the last 29 years, and I've been watching and learning and gathering. During that process, I've just grabbed together the most actionable, most road tested skills, and I've thought, hey, you know what? It works in a workshop, which I do a lot of, but it felt like a book was probably required.”Pease mentioned that most people in the industry neglect the importance of being good storytellers do not put enough effort into their presentations and pitches.“I think most people in business rely on being excellent at their job, being a thought leader. And then they leave the presentation or pitch moment up to mainly luck, right They just roll into these very important one hour slots that can really play out the trajectory of a person's career in that one hour.”“I think a lot of people in business, and probably in life, rely on luck and their own personality when it comes to public speaking or pitching, and I just think that's a real miss because these are those one hour slots that end up paving the way for a year, two years, sometimes longer of a piece of business or an opportunity or funding of an idea.“So I have become obsessed with those one hour blocks, that pitch moment. I really want to design them, design every single inch of that moment and give ideas the best chance of happening.”He also shared his perspective on why pitches often die in the meeting room - typically because if they possess a unique, provocative nature, they typically inspire inertia rather than acceptance. “If they're any good, they're different and maybe slightly provocative and potentially not easy to get your head around.“It's those ideas that provoke and create real change. They're the ones that have to get up, but by their very nature, they're a little harder to buy. So the way you present it and the way you pitch it often is the difference between success and failure, which is concerning because it's actually not about the quality of the idea.“I've seen pretty ho-hum ideas get up and I've seen brilliant ideas die based on the way they were pitched.”*As is discussed during the interview, Cat McGinn assisted with research during the writing and editing process of publishing Winning the Room.Editing was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: letters@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Jon joined Accenture Song as the Executive Chairman of Karmarama - a role he has held since 2014. In his position he now leads client conversations around experience and works extensively in the marketing and communications space. Prior to joining Accenture Song, John's 30 plus years of experience in advertising and marketing were spent at ITV, MTV Europe, Disney, BMP DDB, and PHD (part of Omnicom). He also founded and launched Naked Communications in 16 markets globally, trailblazing joined up thinking across legacy and digital channels, and advising global marketers on modern communication strategies to engage with customers. Jon is a regular speaker at the World Federation of Advertisers, Cannes Lions, SXSW amongst others.

Communication is the lifeblood of any relationship. So of course that would also be true of a marriage. But not only is communication necessary, if you desire a close and thriving relationship, naked communication is a must. Join us as we dive into and find out what naked communication is all about.

Communication is the lifeblood of any relationship. So of course that would also be true of a marriage. But not only is communication necessary, if you desire a close and thriving relationship, naked communication is a must. Join us as we dive into and find out what naked communication is all about.

There are lots of different kinds of leaders but the best ones I've had the fortune of working with have a compelling vision and actually follow it through. On this week's episode of GrowOp we're talking to Jon Wilkins, Managing Director of the newly formed Accenture Song. Back in 2000, co-founded industry maverick, Naked Communications. From there he joined Karmarama, one of the UK's most progressive agencies, as Chairman. And in 2016, he oversaw the sale of Karmarama to Accenture. At every juncture, Jon has rallied against convention and re-imagined what is possible so on this episode, Jon shares his top 5 tips on how to be a visionary leader.

When I look at Zoe Scaman's credentials, which include Naked Communications and Droga5, I expect nothing short of a bodacious conversation (that's the name of her consultancy!) Zoe recently published an in-depth look at 'The Future Of Fandoms', as well as a whitepaper on the future of the creator economy. We discuss that, as well as new models for talent and bringing risk-taking and experimentation back into marketing! Huzzah! ================================================================ This show is brought to you by cex, the Creator Economy Expo, May 2-4 in Phoenix, AZ. By using code JAFFE or NOTFAMOUS, you'll get $200 off your registration, plus a walk on appearance in a live show taping on site AND a private drinks with me (on me!) ================================================================ Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Join the Discord at bit.ly/notfamousdiscord Learn more about your ad choices. Visit megaphone.fm/adchoices

Sage B. Hobbs is the author of Naked Communication and the host of Race, Culture, & Beyond: A Naked Conversations Podcast Series. Sage's passion for maximizing human potential, building emotional intelligence, and cultivating cultures of equity has led to over 20 years of experience working in public, private, and not-for-profit sectors. Her speciality is relational leadership and communication, enabling leaders and team members to create positive relationships and organizational cultures that ensure greater success and satisfaction.   With a commitment to continual learning of diversity, equity, and inclusion, Sage brings an equity lens to all of her work. She's comfortable facilitating uncomfortable conversations in order to support the growth and impact that her clients seek.   Sage and I became friends after she was on my show for the first time a couple years ago. As her work has evolved to be more centered around DEI work, we have had some great conversations around what it means to be a white woman talking about race and culture in America. I know many of you are committed to diversity, equity and inclusion across your communities, so I thought this would be a really valuable conversation to have here.  Listen in to hear Sage share: How we are building resilience in the smallest moments of joy right now Her daily 10 minute practice with 3 girlfriends that has had massive impact over the last few months Why she decided to launch her podcast, Race, Culture, and Beyond, and the considerations she made to create a show on race as a white woman How she's handled making inadvertent microaggressions on her show The truth about being an ally, who gets to own that word and the significance of ally being a verb How we can make equity a throughline in all the ways we show up in various communities The power of choosing curiosity over assumption to de escalate conflict and come to a solution How to make space for everyone, especially introverts and slower processors, in conversations   Links mentioned: Join my April 6th business training, Build Your Courageous & Confident CEO Blueprint: shamelessmom.com/ceo Podcast: Race, Culture, and Beyond Connect with Sage: sagebhobbs.com Sage on LinkedIn Sage on Instagram: @sagebhobbs and @racecultureandbeyondpodcast TV Shows: Queen Sugar and Remy Book: Me and White Supremacy by Layla Saad Sponsor info and promo codes: Please find our sponsor information here: shamelessmom.com/sponsor/ Interested in becoming a sponsor of the Shameless Mom Academy? Email our sales team at sales@adalystmedia.com

My guest for this episode is, Neal Davies, CEO at BBDO Dublin. Neal has 30 years of leadership experience as a client, an agency practitioner and most recently as CEO of Effie Worldwide. He has held leadership roles in London and New York at Kodak, McCann, Naked Communications, TBWA and now at BBDO Dublin, having recently returned to Europe with his family after 18 years in the USA. Along the way he won the UK TV Commercial of the Year, a Grand Effie and a Regional Emmy.Connect with Neal - https://www.linkedin.com/in/neal-davies-5a61123/ BBDO - https://www.bbdo.ie/ Support this show http://supporter.acast.com/scaling-your-business-wrian-lanigan. See acast.com/privacy for privacy and opt-out information.

What is creative strategy? What is the secret behind award-winning agency, Thinkerbell and their ability to consistently push out creative that works. How do you keep a creative machine humming throughout the ups and downs of business? We speak with the two most senior MD's from Thinkerbell, Katie Dally and Paul Swann to find out. Katie has over 18 years of international experience across Sydney, London and Cape Town. Currently she's the GM of Thinkerbell, Sydney which has seen 67% headcount growth in under 12 months, and just recently landed the lucrative Lion account. Past gigs have included a senior role at CHE Proximity which retained IAG, Velocity, Virgin and the Prospa account. She also formerly ran VMLY&R Sydney as Managing Partner, where her client list included Netflix, Colgate Palmolive and McDonald's to name a few Paul left university in 1999 and started a consultancy advising businesses on how to tackle the ‘millennium bug' before he pivoted into web design. A boutique media agency role Soho in London followed where his love affair with advertising began and multinational exposure naturally followed. He moved to Australia landing a lead role with Naked Communications which quickly became a highly awarded and sought-after agency. In 2012 he became a Creative Partner at The Works, an agency which had success with accounts such as Optus and Rexona - quickly solidifying its role as one of the country's largest independent agencies. Paul joined Thinkerbell as Executive Creative 'Tinker' of the recently launched Sydney office. This episode delves into the determinants of effective creative, but on the flipside, explores the reasons why so many brands push out bland content - overlooking the effectiveness multiplier that could be leveraged with better creative. What comes out in the wash is a glimpse into the new dynamic that traditional advertising agencies are faced with. Do clients need separate agencies for creative, media and publicity? Or can this all be handled by one agency? Do clients need an agency at all? What are the determinants of successful creative work? If you work at an agency or work client-side with them, this is a must-listen episode. If you are wondering how Vegemite started a war with Marmite during The Ashes series, or the story behind how the 'You're not you when you're hungry' Snickers campaign came about, then this is a must-listen. If you want to know how modern cross-functional team structures can work in a modern marketing context, then this is an unmissable episode. If you want to know how to leverage creativity to your advantage in your job role...listen to this episode. Did we mention this is an unmissable episode?

Let's get Naked! how to find the courage to Let it all go to authentically and effectively communicate with people

Zoe Scaman is the founder of strategy studio Bodacious and co-founder of MCX, an experiment engine reinventing entertainment and basketball with Mark Cuban. A self-described swiss army knife, she has honed her expertise across myriad fields like brand planning, entertainment strategy, digital comms, new product development, business strategy, and innovation. Her resume includes stints at notable creative agencies like Droga5 and Naked Communications, Ridley Scott Creative film studio, and leading consultancies Undercurrent, London Strategy Unit, and The Upside. She joined us from her London home to discuss her affinity for the unknown, why pitches are antithetical to making great work, and her industry-shaking article 'Mad Men. Furious Women.' about sexism and discrimination in advertising. Thanks for ad'ing a little Bad to your day ;) now follow us on Twitter dammit More Links: Pod SiteBrian's BookEric's InstagramAmelia's Book

Adam Ferrier is Founder/Consumer Psychologist at Thinkerbell, Decade of Action and s p a c e. Here's a wee bit more info on the legendary Australian entrepeneur. After graduating university with degrees in commerce and clinical psychology, Adam began his career working in maximum security prisons, before making the natural move to advertising. He joined Saatchi & Saatchi as a Strategic Planner and, during this time, invented a psychological board game 'The Analyst'​, translated into three languages (still selling well in Benelux countries). He co-founded Naked Communications, APAC in 2004. Naked embraced a behavioural change model, building brands whilst changing behaviour, and was one of Australia’s most awarded and successful agencies (winning AdNews Agency of the Year Grand Prix in 2007). After selling Naked, he created THINKERBELL - where they practice 'measured magic' - bringing together marketing science and hard core creativity. After just 2 years it’s 2019 AdNews' Creative Agency of the year. He's also co-founded two conferences s p a c e (a confestival) and MSIX (marketing sciences ideas change). He also sits on the boards of TRIBE (social influence), the Public Interest Journalism Initiative (PIJI), and Good Thnx. He's a regular panelist on TV shows Gruen, Sky, The Project, Your Money and Sunrise #mastersofspin (as well as Celebrity Apprentice and Australia's Next Top Model (don't ask!), and Man Up. He had a weekly segment on national radio station MMM, and ABC. He's commentated and/or writes for TIME, The Australian, Mumbrella, B&T, Fast Company, The Guardian and the Wall Street Journal.

This week Sue and ASD talk to Stef Calcraft, MediaCom Global CEO of creative transformation . He is also a co-founder of Mother and former UK and Ireland executive chairman of Dentsu Aegis Network. He also sat on the board of Naked Communications, a pioneering, independent shop that fused creative and media strategy, from its launch in 2000 until 2008. Stef talks to us about his first year at MediaCom, making the jump from leading a creative shop to a media agency, similarities and differences in what he wanted to achieve in Mother and what you want to achieve in MediaCom and what's next for him. Social Dilemma: https://www.youtube.com/watch?v=uaaC57tcci0 If You Want to Change the World, Start Off by Making Your Bed: https://www.youtube.com/watch?v=3sK3wJAxGfs

Ivan Pollard is one of the smartest people I know. Seriously. I met him way back in Singapore when he was working at the Belle of the Ball, Naked Communications. Since then, he’s taking his talents to The Coca-Cola Company and General Mills. Today we’ll discuss happiness amongst other topics, as well as his upcoming keynote at the ANA Masters of Marketing Conference #ANAMasters Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest today is Amelia Torode, the co-founder of The Fawnbrake Collective. She launched it as an antidote to large ad agencies, it's a new Operating System for brands, a new approach. Amelia has spent 20 years in London and New York working for agencies such as Ogilvy Interactive, MindShare, VCCP, Naked Communications, and TBWA. She began her career as one of the first WPP Marketing Fellows and has built deep expertise in technology.

In this episode of #TheNewAbnormal I interview Carl Ratcliff, who's just set-up his new consultancy 'This is the Day'. Prior to that, he was Chief Strategy Officer at DDB Group Australia, whilst other previous roles included being CEO of One Green Bean in Sydney, CEO of Naked Communications and MD of BWM Dentsu in Melbourne. (Back in the day, he was Exec Planning Director at MCBD/Elvis in London, Head of Marketing at Channel Five TV, and Planning Partner at TBWA London.) In this podcast, we discuss the view from Australia re: corporate / Govt levels of trust, positive brand behaviour as an expectation, reframing brand values, issues around behavioural economics, and building Post-C19 resilience. Enjoy!

Adam Ferrier is the founder of Thinkerbell. He's a popular public speaker and author of recent release ‘Stop Listening to the Customer’ andprevious popular read The Advertising Effect: How to Change Behaviour.He's a former Strategy Planner at Saatchi and Saatchi, Co-Founder and Global Head of Strategy at Naked Communications, current Board member of Tribe, and Co Founder of the Market Science Ideas Xchange and more.We discuss Adam’s take on these crazy times we are all presently living through, and how it is hard to predict what new behaviours will stick and which will revert back. How will consumer behaviours change as a result of COVID 19?Adam shares some insight as to why leaders should stop listening to their customers, but rather be confident and true to the brand and what makes it distinctive. We discuss how user centred design and CX is often more so about boring efficiency than better for the brand or the customer.We discuss the pratfall effect, optimism bias, brands performing well in the chaos and lots, lots more.Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/

Marketing Boss Dom Gallello calls in from London to give us his story. From digital strategy in Tokyo to running marketing at Sean Parker's reboot of Airtime to now running the show at Badoo (internet dating founding father), Dom has seen it all. Hear his insights on building a beloved brand through creative positioning and emerging tech.       TRANSCRIPT: [0:00:17] PJ Bruno: Hello again. Welcome back to Brace for Impact, your MarTech industry Discuss Digest and today joining me from foggy London town. I'm thrilled to have this guy on the podcast, friend of Braze, and he's what we call in the industry a boss. [Dom Gallello 00:00:33], thanks so much for being on with us, man.   [0:00:36] Dom Gallello: I appreciate that very much. It's actually raining here, so London, will take it a step further.   [0:00:41] PJ Bruno: Classic London behavior. Yeah man, I was really thrilled to get on the horn with you a few weeks ago and just hear about everything. You've got quite an eclectic journey you've had so far, my friend.   [0:00:52] Dom Gallello: It's meandering. I don't know if I can say it's been purposeful, but it's certainly led me to the right places and the right opportunities.   [0:00:58] PJ Bruno: It's not about the destination, Brother. You know it.   [0:01:01] Dom Gallello: Exactly.   [0:01:02] PJ Bruno: Cool man. So, I mean, I'd love to just chat about, I mean, as you know, this is like an email series, but I know you have some experience with email at a handful of the places that you were at. And then also winning the Cross-Channel Attribution battle. Let's take a step back and go down memory lane a little bit. I know you're first big boy job that you had with marketing was overseas, right? You were in Asia for a bit.   [0:01:26] Dom Gallello: Yeah. So I am half Japanese and after graduating college in Japan, I started my career in a communication strategy firm in Tokyo. A lot of what we did was helped clients like Coca Cola or Visa developed integrated marketing communications, and really taking an agnostic view of different channels, and understanding how to weave them together to best deliver a creative idea. So I think it was sort of the first step in my journey towards understanding that not only does multichannel marketing matter, it is actually the backbone of building successful business.   [0:02:02] PJ Bruno: You were heavily involved in like more of building an experience, right? You were on that creative end of thinking about not just an email or a push notification but like experiences outside of the computer or the screen.   [0:02:16] Dom Gallello: Definitely, when I joined Naked Communications in New York a little bit later, I was working on a lot of global brands and really building out worlds for some of these brands. So a great example was Fanta, where we developed a world called Fanta Play, which was literally a world of animated characters that you teenagers and young adults could basically engage with. And it was not just sort of billboards or advertising, it was really playable games, and comic books, and telling stories, and building a world that we could invite audiences into, and allowed us to basically make every single touch point and invitation into some broader experience that we were developing. And that crossed the 193 markets. It was absolutely huge.   [0:02:59] PJ Bruno: Geez. And your role, there was, you had the zoomed out view of how all these things interplayed together.   [0:03:07] Dom Gallello: Yeah, it was a mix of sort of creative and communication strategies. So understanding how a play could be brought to life in all of these different touch points, and then weaving it together into basically market packages that could be deployed. So using different channels to solve different challenges, depending upon what your market needed.   [0:03:28] PJ Bruno: And at that point were you able to pull the metrics information on what the engagement looked like? Obviously it's tricky when you're talking about real life experiences and stuff, but what was the intelligence system behind taking in your understanding of how that was received.   [0:03:45] Dom Gallello: A lot of the digital content that we developed, and this is really sort of 2013 and 2012, were predominantly basic view counts, play rates on specific digital properties. Some of the basics of what we were looking at. There was certainly not tremendous sort of event-based analysis that was going on at the time, particularly in the world of digital advertising. And then you have traditional measures for sort of traditional advertising channels that were constantly being deployed by the Coca-Cola organization to understand the efficacy of our work. I would say things have advanced very significantly since those seven or eight years ago. And it's a very different world that we live in now, to understand, of all the channels that we have at our disposal, which are the ones that are really working for us. And not only that, how do you evolve your strategies within those channels based upon what you see working or not working?   [0:04:42] PJ Bruno: It's scary the level of detail we have in the insights sometimes.   [0:04:48] Dom Gallello: It can block your decision making some times, but it can also at least help you evolve your approach in decision making, which is something that we never had in the old and traditional world of advertising.   [0:05:00] PJ Bruno: It's funny to see the pendulum swing to the other side where the influx of data can cause that decision paralysis where you're like, "Oh geez, I don't even really, really know where to go with this."   [0:05:10] Dom Gallello: Exactly.   [0:05:11] PJ Bruno: So Dom, so first in Asia, you said Tokyo and then was it New York, and then the West coast or vice versa.   [0:05:18] Dom Gallello: So then it was in New York working again on sort of global communication strategy. That was again some of that Fanta experience I discussed earlier. Working with Visa to develop their World Cup campaign in Brazil. Really thinking about how do you build a centralized in global marketing toolkit that can be deployed and flexibly applied to different markets based upon their predominant marketing challenges. From there I spent one year at NCI, at a business school, really trying to make the transition from really sort of the creative side of what traditional advertising represents, which is creating a world and inviting consumers to come and live and breathe these worlds that these blue chip brands have been so successful at creating. And really trying to understand how to connect that to true business impact. And so that journey led me over to the West Coast to a venture studio called West, which helps build brand and go to market strategy for technology companies, big and small.   [0:06:23] PJ Bruno: Nice. And then after strategy, that's when you came back to New York for Airtime.   [0:06:29] Dom Gallello: Yes. So after spending some time developing brands, and understanding how to take a technology company, and inject soul and basically higher purpose values into that business, so that you can not only continue to communicate your offerings as they are today, but also extend your imagination for what becomes possible within a product or an organization in the future. I then decided to join Airtime, which was Sean Parker's group video chat startup, allowed you to watch videos and listen to music together. And really took over as VP of marketing. Early on I was a consultant helping to basically develop their launch strategy, and understand how to cold start a social network, which is no small undertaking in the world of behemoths that we live amongst today. And then from there, once we had the initial user base on, really working across both acquisition and retention marketing to understand how we could bend that growth curve up.   [0:07:32] PJ Bruno: So did you, you got FaceTime with Sean Parker?   [0:07:35] Dom Gallello: There was significant amounts of FaceTime with Sean Parker. Yes.   [0:07:38] PJ Bruno: Did he have the idea to turn it from The Airtime to Airtime?   [0:07:44] Dom Gallello: Sean for me represents a couple of things. First and foremost, he understands social networks unlike anyone I've ever met. He has a tremendous capacity to think about how networks of people interact. And so as he went from Airtime version one, which was a desktop product, in to Airtime version two, he had a very clear sense of how he wanted some of the social mechanics to work, not only to help drive the right type of experience, but also to enable growth that we needed. And I think that was a lot of his special sauce that he brought to that early Facebook days. The second part of Sean is that he has a very clear vision for where social is moving. He really fundamentally believes that the world of liking and commenting was going to give way to the experience age where we would truly be together with our friends. And so Airtime continues to be the manifestation of that belief that this world of asynchronous communication will give way to really feeling like you always have your friends in your pocket. And I think Airtime really has tried to deliver on that experience since its inception.   [0:08:50] PJ Bruno: Yeah. That vision still rings so true I feel like. So from my understanding, Sean Parker founded Airtime 2010. They had some hard years to my understanding. And then around 2015 another venture round, and then you came on board 2016. Is that timeline around right?   [0:09:10] Dom Gallello: Yeah. So 2016 and April 21st, I'll never forget the date, was the date that we launched the mobile version of Airtime. Which was a very different product than it was originally, back in 2012. And it was very much focused on close groups of friends who could get together in a room, and hang out as if they were hanging out in real life. It is a tremendous experience challenge to deliver from a product perspective. You're talking about how do you integrate 10 video streams, and inject music or video that synchronously plays across multiple devices and multiple bandwidth. It's a tremendous challenge to really deliver from a product and engineering perspective. And I continue to tip my hat to those guys because they are really trying to pioneer what the future of social will ultimately look like.   [0:10:04] PJ Bruno: So when they, when they made that pivot and tried to focus more on mobile and tighter groups of friends, was there an equal pivot in marketing strategy? When you took the helm, was it you got some sort of directive or were you given free reign to just do what you know how to do?   [0:10:23] Dom Gallello: There are some pretty fundamental principles when it comes to acquisition that matters in the world of social networking. Everything for us was about network density. So ensuring that any user that we brought onto the platform would have friends to interact with. That becomes pretty hard to deliver in a world of even performance marketing, where as good as Facebook or Snapchat might be at matching you to a user that looks like your most successful users, they're not great at delivering users that are going to be highly networked within a defined ecosystem. So we were constantly thinking about ways to try and, not only bring on high quality users onto the platform, but also create the right invite mechanics that would essentially allow us to grow the network through more attributed virality. And that was leveraged, not just across client side text messaging, but also with email, and ensuring that we were always trying to get to the recipient, with the user's consent of course, but from as many channels as made sense.   [0:11:34] PJ Bruno: How long were you there for?   [0:11:36] Dom Gallello: From, I started really my work with them, in a consulting form, in February 2016. And I left the business in February of 2019. So just about a three year stint.   [0:11:48] PJ Bruno: Man. So I sounds like you had your work cut out for you there. A lot of big initiatives.   [0:11:52] Dom Gallello: It was. I think a lot of where we first began interacting with Braze was really trying to understand how do we leverage modern multichannel marketing tools to really create the experiences that became possible on Airtime. And we had a lot of fun leveraging the Braze platform to do things like when Taylor Swift's music video dropped, sending out to our teen and college audience, 12 snake emojis. And they knew exactly what that meant. They would open up that notification and they would be dropped into a room where a bunch of people were listening to that music video. And you were able to experience that song for the very first time in a community of friends.   [0:12:39] PJ Bruno: That's cool.   [0:12:39] Dom Gallello: These types of tools are amazing. And a lot of the focus has often been on how do we sort of optimize these channels in somewhat of a siloed fashion. Thinking about just what are the right subject lines or delivery times or any of these sort of fundamentals of delivery that are often talked about in the world of retention marketing or life cycle marketing. And I think what's often missed out on is how do you use those channels in a way that allows you to build an amazing and unforgettable experience that your customers are going to love, and they're going to ultimately talk about. And so a lot of my focus has been, and this is true for me now at Badoo, but keeping in mind that these channels need to be treated with care and with trust. And that when we reach out to a user, that we want to ensure that we're going to invite them to something truly special, that they're going to love, not just sort of beating them over the head with messaging to do a specific action that we might be self interested in accomplishing.   [0:13:43] PJ Bruno: That's a great call, man. You got to respect those channels. It's not the old world of email blasts these days. You really got to get that permission. Make sure you're sending the relevant stuff. I love it. So one more thing before we move on to your latest spot at Badoo. So at Airtime, VP of marketing, right? I mean running the whole ship, did you still have that involvement in creative strategy the way you have in the past? Like the Taylor Swift thing, for example, was that a brainchild of yours or how much involvement do you have at that level? Because it seems like that's something that you're really jazzed about and interested in.   [0:14:19] Dom Gallello: Yeah. So we certainly had a relatively big user base. That being said, we were still a small marketing team. And every single person on that team had the flexibility to propose ideas to try it out. I think one of my favorite aspects about the Braze platform was that I could empower young community managers or marketing managers, who generally had very little quantitative experience, but could easily wrap their heads around what the power of a notification targeted to the right group of people, and attached with the right experience or the right content on the other end could do. And so we were constantly experimenting as a team around many of these ideas. I believe the Taylor Swift idea came from one of our junior marketing managers, who simply spoke the language of our audience, and came up with a great idea, executed it. And we saw insane open rates and insane participation on that experience. And we just continued to do that following the cultural calendar of our audience, and just intersecting with them in ways that felt relevant to the time.   [0:15:27] PJ Bruno: That's awesome. And so your transition to Badoo, was that, did they seek you out or you felt like your time at Airtime was coming to an end or how did that get that kicked off?   [0:15:39] Dom Gallello: It was a unusual LinkedIn message, as you can imagine I tend to receive tons of LinkedIn messages. As I'm sure anyone on that platform does in the world of automated sales outreach. But received a LinkedIn message from a Andrey Andreev, of who is the founder and CEO of Badoo, as well as the group of companies now called Magic Lab, which owns Badoo, Bumble, Chappy and Lumen. And so when Andre reached out, having sort of known about him peripherally as one of the fathers of the dating space, I immediately responded and said, "Let's have a conversation." And his brief to me, which was true on that first phone call as it is today, was essentially to help Badoo become a iconic brand. To provide clarity and purpose to this platform that has operated for 13 years but has not really had marketing leadership for quite some time. And to really sort of kickstart the development of an organization that could essentially engender the next phase of growth for them by investing in great brand, and great experiences for their users. And so that's a lot of what my focus is on today.   [0:16:54] PJ Bruno: Got reached out to by the CEO of the company. That's a serious headhunting move right there.   [0:16:59] Dom Gallello: It works. I mean when you're hiring [crosstalk 00:17:02]-   [0:17:04] PJ Bruno: It's effective.   [0:17:04] Dom Gallello: ... It generally is helpful when your founder and CEO is a deeply invested. And Andre, he built this business in 2006 before most of the platforms that we know and love today even existed.   [0:17:16] PJ Bruno: I was about to say, this is one of the first internet dating apps.   [0:17:21] Dom Gallello: Yeah, it was the first one to combine sort of photo albums with instant messaging. It's hard for us to imagine today, but the old world used to be, you had to get a paid membership, and then you would sort of send emails to people and it didn't feel like a chat. It felt like this sort of laborious courting process of these sort of one dimensional profiles. And he basically said, "I'm going to launch the first free product that allows people to sign up, upload a photo album and just get on instant message with people." And it's gone through its evolutions over time, but it's scaled to 425 million users around the world. It has a truly global footprint. Our major markets are South America, Western and Eastern Europe. We don't have tremendous presence in places like the US or the UK, though we are actively working on that. And it has grown predominantly organically since its inception. It was the first product to introduce so many of the features that we sort of take for granted today. They introduced the idea that you would have cards of people and you would vote yes or no. There are other competitors since then that have introduced UI to make that more fun. But the core idea came from Badoo. Or introduced the idea of using a GPS location to identify the people nearby. And today that is one of our most popular features, where you can just see the people around you, and the people that you've literally bumped into on the street. So this place has been an innovation warehouse, continue to pump out features, but they've just lacked that coherent story, from a brand perspective, that ties it all together, and that makes the product easier to talk about. So now a lot of my focus is how do I take the core brand idea and how do I inject that not only into the communications we do out in the world, but also how do I connect that back with our community. As a consumer internet product, the way we grow is not through direct advertising, it's by getting people to talk about us. And there are a couple of different ways you can get people to talk about you. You Can create the next generation product, feature, whatever it is that just blows people's minds and you just become the talk of the town. Those are really hard to come by. Those are sort of once in a generation shifts in a how people interact with products. And generally speaking, they tend to be pretty rare. What is more controllable, in my mind, is building a differentiated brand that takes higher order values and continues to connect that with their community. So a lot of our focus on the growth standpoint right now is really thinking about what are the types of experiences that I can build, and how do I use in-app modals or notifications to basically connect those experiences, whether it's an intimate concert series in a city, whether it's exclusive offer for a festival. All these types of things we sort of offer to our audience through a lot of the CRM tools that we have at our disposal.   [0:20:26] PJ Bruno: No wonder Andre was interested in getting you on board as far as connecting all these experiences together and having this semblance of a real robust identity. Badoo also have this data analytics platform that's proprietary to them, right? I mean it seems like the CEO is, from the beginning was all about data and understanding how the users are engaging with the platform. So I mean what a good foundation for the company to be built on.   [0:20:53] Dom Gallello: Yeah. So Badoo really prides itself on building a lot of its own infrastructure and internal tools. A lot of the reasons for that are actually rooted in privacy and security of our users. So rather than passing data between third party providers, which generally speaking third party providers in the modern era are extremely secure. The company has just taken a stance that we want all user data to never leave any physical or virtual piece of property Badoo does not have direct control over. So everything from our own data warehousing through to our own internal CRM tool has all been built in house. And that also allows for greater flexibility considering we are operating at such significant scale across so many markets.   [0:21:46] PJ Bruno: So just really quick, I'm curious because going back to, you mentioned about the capability of understanding the location of potential matches around you. Have you guys hit any GDPR snags? Or has it just been as simple as you give consent and that's what you're agreeing to and it's fine?   [0:22:05] Dom Gallello: Yeah, from a GDPR perspective we really have not had any issues whatsoever. Users provide us consent to share their location and we only share who you've bumped into once you've matched with them. So there's a consent, sort of a dual consent, not only from a legal perspective, but also from user experience perspective, that this person that you've both mutually expressed interest in, we're going to show you guys where you bumped into each other. We're also not like dropping a pin, we're doing a little circle that gives you a radius. But that's also because GPS isn't particularly accurate all the time.   [0:22:42] PJ Bruno: Got you.   [0:22:42] Dom Gallello: Really it's not been a tremendous issue for us.   [0:22:45] PJ Bruno: Sweet. That's good to hear. So from Airtime to Badoo, obviously different types of products, but there's a similar, I don't know, authenticity to the message about them, right? Because Badoo's dating focused social network and it's something like dating honestly.   [0:23:02] Dom Gallello: Yeah. So I'll tell you the difference of Airtime and Badoo. Airtime was all about connecting your existing friends together in a more authentic space. And it was all fighting the world of Instagram or Facebook that was teaching us to be zombies behind a phone, endlessly scrolling on the content of our friends. Badoo offers a pretty different proposition, because in the world of dating we are in the business of helping people meet. That may not be a world changing proposition. It is certainly a life changing proposition. We get messages all day long around the people that have met, that have married, or have had babies from our platform. And it's really tremendous to see the impact that a dating business can have on millions and millions of lives around the world. We have about a hundred thousand people each week, who when they delete their account on Badoo, not delete the app but go all the way to delete their account on Badoo, they select, "I met someone on Badoo." And it's that type of combination of human stories and data stories that is so powerful. And as I've gotten to know the community, and really tried to build a clear and purposeful brand for Badoo, what became obvious is that really real people are successful on Badoo, everyday people are successful on Badoo. We don't cater to Instagram models and Vogue editors and Olympic athletes. We have really sort of the full spectrum of people, of all types of paths and backgrounds, that use our product. And are ultimately successful because they are open and honest about who they are and what they're looking for. So as we continue to take this message and really connect it with our communities, so that they understand that this individual experience of opening themselves up is one that's actually shared across the community. And that there are different ways for them to participate. Whether it's commenting within the crazy comment section of our Instagram profiles, where we're asking questions to our community about what they really want, or what dating advice they'd give to their younger selves, or soliciting success stories from our users, or inviting them to community events or talks or concerts or events. The ability for us as a marketing and a brand organization to leverage modern tools becomes all the more powerful. Because as we build a world, we just create many open doors for our users to walk through. What's been amazing is that at Badoo, because of our long history, we have a tremendously enormous verified email database. And whereas at Airtime email was a nonstarter for us, because speaking with gen Z they open up email maybe once a week, during school, only because professor has sent them a homework assignment. In the world of Badoo, it actually does become extremely powerful and we're still sort of experimenting around the right way to leverage it. But certainly what has become pretty obvious to us is that we want to use it relatively sparingly. We don't want to sort of bombard our users with, here's a marketing newsletter on the Top 10 Ways to Date. There are many other brands that do that, but the thing that's going to actually make the greatest impact for us, and our business, is going to be using those touch points really wisely to bring our users into high fidelity experiences. That ultimately they get excited about and ultimately talk about with their friends. Our battle is won over the bar table where you're drinking a bottle of wine, and Becky's telling you about what a crappy guy Paul has been, and that friend recommends Badoo because Badoo stands for dating honestly. And they validated that by creating some movie cinema experience or really authentic concert experience or whatever else it is that we were able to deliver to them, because they were part of our community and they were able to open that invitation, whether it be email or notification or modal. The mindset that meeting a single person can really change your life is very true. It's a really amazing thing when you see the sort of flood of validation, again, that comes into our email inboxes, physical mail inboxes, or even just the data that we get to see. We're trying to do an undertaking right now to try and calculate if we can potentially estimate how many babies have been created off this platform. It might be fuzzy math, but it might be possible. I'm not sure that the conversion rate is going to be as good as an email, but we'll see what comes out of it.   [0:27:32] PJ Bruno: Cool. Contributing to overpopulation, you guys rule. Dom, a quick question for you about, you mentioned like obviously you're not trying to flood people with emails, that's not the point. But I'm curious in what ways is your team leveraging all that data that you guys get, to send more sophisticated emails? If so, just because from my experience, I've used Hinge, I've used Tinder, and I'm pretty sure I've only gotten emails when I've gotten a match. So is there anything else, I mean, not to give away your secret sauce or anything, but is there anything on top of that that you guys are toying with or trying?   [0:28:10] Dom Gallello: A lot of what we do, from a transactional standpoint, is really trying to apply new machine learning models to best navigate on a more individualized level, the best opportunities to deliver a message. And so we're constantly playing and trying to optimize on that front. From the marketing perspective, it is just being sensitive about the trust that our users give us when they allow us the permission to communicate with them. And so from that perspective, try not to invest in some of those newsletter formats, and really trying to make really meaningful, impactful and inviting emails are ultimately our objective on the marketing front.   [0:28:52] PJ Bruno: Dom, I mean, any parting words on winning the Channel Attribution battle. You've just left us with so much good stuff today. Anything on the horizon for you guys that you're really stoked about? Leveraging new technologies, new perspectives?   [0:29:07] Dom Gallello: I think my only comment is, that as someone who comes from sort of the more traditional world of creative, that we can't forget the importance of creating incredible experiences for our customers. Those don't always have to be digital. They can be physical as well. And that every notification, every email can be an exciting open door for a user to walk through, and really engage with your brand in a powerful and meaningful way. And from our perspective and the learnings that we've had very early on here in Badoo, employing this strategy, we're seeing how it actually impacts the way people think about our product and ultimately talk about our product. And if there's anything that is an end goal for us, it's going to be how people refer our brand to their friends. And so these tools at our disposal just really allow us to take our community and really connect them with our brand. So never forget the creative and what door they're walking through.   [0:30:08] PJ Bruno: I love it. So Badoo, dating honestly, connecting genuinely. Dom Gallello, thanks so much for joining me, brother.   [0:30:16] Dom Gallello: I sincerely appreciate it. And again, always, always a big fan of great thinking and work that Braze does. We'll continue to obviously stay close together, but I'm also really excited about the great things that you guys are going to put forward, and help push this crazy world of multichannel marketing forward.   [0:30:36] PJ Bruno: Thanks a lot, sir. Thanks for coming on and thank you all for listening. You all take care. [0:30:41]

Faris Yakob is an award winning advertising strategist, creative director, writer and public speaker. He was chief innovation officer at Naked Communications in the noughties and his book Paid Attention is a great primer on the way media and marketing are evolving. He’s also very good on Twitter. We talked to Faris at City and Islington College in London.

Carrying the trauma of reporting on death, destruction and abuse. Being pursued through the courts to reveal a confidential source. Going up against the biggest institutions in the country to reveal the truth. Journalists work relentlessly to give the most vulnerable people in society a voice, but at what price? The Walkley Foundation is running a national public awareness campaign, developed in partnership with Naked Communications, across TV, print, online and outdoor advertising. The campaign is themed “What Price Would You Pay?” and asks Australians to re-evaluate the price they’d pay for quality journalism that impacts everyday lives. It highlights the price journalists pay, from legal pressure to death threats, and features award-winning journalists. In this episode, hear from award-winning journalists about what it takes to make great journalism and why this work matters. Please note, this discussion covers topics that may be disturbing for some listeners, including sexual assault. Speakers: Sarah Dingle, reporter and presenter, Audio Current Affairs, ABC Nina Funnell, freelance journalist John Lyons, Walkley Award-winning head of Investigative and In-depth Journalism, ABC Moderator: Clare Fletcher, communications & editorial manager, the Walkley Foundation This talk was recorded at the State Library of New South Wales on June 20, 2019, as part of our regular Walkley Talks series there. This podcast is produced by Kevin Suarez with help from the 2SER studios in Sydney, Australia. What Price Would You Pay campaign information: https://www.walkleys.com/what-price MEAA Journalism Is Not A Crime campaign information: http://journalismisnotacrime.org/ Subscribe to the Walkley email newsletter: https://www.walkleys.com/subscribe

Insatiable podcast host Ali Shapiro and guest Sage Hobbs discuss healing through self-expression and deeper intimacy. Sage shares her story around being diagnosed with cancer and how naked conversations supported her through both the challenges and benefits of that diagnosis. Plus, the healing effects of the kind of intimacy reached with naked communication and why relationships are critical to making changes in our lives.

Summer has always been a special time for me… and as many of you know, my family and I are fulfilling a dream this summer to travel together outside the country. So, more days than not, I’ll show you something of our life in London, Catalunia, and France… as well as what it’s like to travel with kids, juggle working from afar. This season of the podcast will be a series of solo shows all about relationships, communication, and things that inspire me to learn and grow in my own naked journey. This is going to be exciting! In today’s show I’m walking you through the how, why, and what I learned about writing Naked Communication: Courageously Create the Relationships You Really Want. How I wrote this book. We talk about the things that I had to do to be able to finish writing the book in only around 4 months. I share the actual steps I took, both inner and outer work, when I came up against my own stuff. Then comes the WHY. The heart of writing the book was wanting more people than I could ever coach personally to have a super affordable way to learn how to know themselves better, love themselves more, and create incredible relationships. I strongly believe that you are capable of… Asking for what you really want Finding courage to be your true self Finding ways to solve conflicts confidently Keeping your fears of being judged for asking too much Having true connections – the quality of our relationships impact our lives in  profound ways personally and professionally Being able to stop doubting yourself, your desires, and your worth What did I learn from writing the book? I have doubt like everyone else about being good enough, still! Perfectionism is a habit that dies hard I love to create! I create things and then move on to something else Which pieces of those things you can take with you? Just be honest about it with yourself. Where could you go deeper? Where could you be more you? Where could you be more naked? If you want to deepen your mastery in all areas of your relationships,  you can get my book Naked Communication here. Want to check out if coaching is right for you?  Book a discovery call here. More from ME: Explore my cyber-home and all the goods: sagebhobbs.com Sign up for free communication advice and the insider scoop:  sagebhobbs.com/ask And a favor from YOU: Like what you hear? If SO, yay! Please subscribe to Naked Conversations on Apple Podcasts. Or Stitcher. Or Google Play. Or any of the following – Overcast, Blubbry, TuneIn Radio, Player.fm. For (SUPER DUPER appreciated) gold stars: Leave me a rating + review!  Just a few short words will help MORE amazing women find the show.  Thank you :)

On this episode of Think Business Futures, Nicole and David speak to Dr. Geetanjali Saluja, about her research into moral decision making.Plus, we track down Adam Ferrier, co-founder of Naked Communications and Thinkerbell to tell us how moral decision making plays out in the marketing world.

This is a conversation with Noah Brier, co-founder of Percolate. Noah was a writer at American Demographics and Renegade Marketing. He became a strategist with Naked Communications and then built the strategy department at the Barbarian Group. He is also the founder of Likemind and Brand Tags. Percolate launched in 2010 and is now one of the largest content marketing platforms in the world. You can find Noah at NoahBrier.com. Enjoy!

When Sara and I met through a mutual friend, as she interviewed me for her Shameless Mom Academy Podcast, the conversation flowed immediately. Sara was so honest, open, and generous. She shared her stories with heart and vulnerability, something I find to be very difficult for many.  She also went out of her way to share her podcasting wisdom with me, to guide me as I launched this show. That woman-to-woman support is priceless, and one of my favorite things about creating this podcast… meeting amazing women who want to support each other, and the broader community, to shine brightly. Enjoy this real, raw, “naked” conversation with Sara Dean.  Email me at support@sagebhobbs.com or message me on Instagram @sagebhobbs to let me know your thoughts. We talk about: What it means to be shameless The body image continuum… from loathing to loving Her “fit-spiration” purge on social media The power of doing hard things Imposter syndrome and self-doubt Letting go of control More about Sara: Sara Dean is the creator and host of the Shameless Mom Academy Podcast, which has been featured in 5 categories of iTunes New & Noteworthy for 2 years, and is rapidly approaching one million downloads. Sara’s biggest passion is helping women own their space. After enduring her own identity crises following the birth of her son, Sara took her background in psychology/health/ wellness and rebuilt her identity, one step at a time. Sara motivates and inspires women to stop shrinking and start growing. She is on a mission to inspire women and moms, in particular, to live bigger, bolder, braver #everydamnday. You can connect with Sara at: Her digital home: www.shamelessmom.com Facebook: https://www.facebook.com/shamelessmomacademy On Instagram: https://www.instagram.com/shamelessmomacademy Resources mentioned: Our conversation about Naked Communication on Sara’s podcast HERE Want to check out if coaching is right for you?  Book a discovery call here. More from ME: Explore my cyber-home and all the goods: sagebhobbs.com Sign up for free communication advice and the insider scoop:  sagebhobbs.com/ask And a favor from YOU: Like what you hear? If SO, yay! Please subscribe to Naked Conversations on Apple Podcasts. Or Stitcher. Or Google Play. Or any of the following – Overcast, Blubbry, TuneIn Radio, Player.fm. For (SUPER DUPER appreciated) gold stars: Leave me a rating + review!  Just a few short words will help MORE amazing women find the show.  Thank you :)

I’m honored to share this Episode #38 of the Mother’s Quest Podcast with someone who even my children were excited I was interviewing… best-selling, award-winning, children’s recording artist Laurie Berkner. Widely recognized as the uncrowned queen of children’s music, Laurie’s albums, released on her own label Two Tomatoes, have been best sellers beloved by children and adults alike.  Her debut DVD, which went quadruple platinum, was the first-ever indie children’s music DVD to enter Billboard’s Top Music Video chart at #1. Laurie’s twelfth album, Laurie Berkner: the Dance Remixes, was released in September 2017. A longtime fixture on TV’s Nick Jr. and Sprout channels, Laurie’s music videos now appear regularly on NBCUniversal’s Universal Kids channel. And she’s ventured into new creative endeavors, writing the music and lyrics for three Off-Broadway children’s musicals produced by New York City Children’s Theater and publishing a series of Simon & Schuster Books for Young Readers, including Pillowland, which has become my son Jacob’s story and song of choice at bedtime. Laurie’s music bridges a divide between parents and their children and invites connection, joy and meaning. In our conversation, I was compelled by the stories Laurie shared about families whose children have cancer and listen to her music for comfort in the hospital or whose children have autism and their first words were the names of Laurie’s songs. For her, bringing opportunities for connection and making space for creative expression is her true mission and has begun to take many forms. I was fascinated to learn about the unplanned path that brought her from preschool teacher to children’s musician, and how the tenets that inform her music training program, to stop talking and “put it in the music,” to let children express themselves in their own voice, and to follow children’s rhythm and leadership are powerful metaphors for parenthood and life. I loved every moment of this conversation, but especially the end, where Laurie recounted a recent E.P.I.C. snapshot moment with her own daughter and then closed us out with her guitar in hand singing my favorite song of hers, “Moon, Moon, Moon.” I felt so enriched by this conversation, and following Laurie’s guidance, I’m committed to creating more space for emotion, connection, play and music with my children. But, there’s also something else. The day after I recorded this episode and had the honor of hearing Laurie sing about the moon, I took in the power of the Lunar Eclipse and the rare Blue Moon, sending an email to Laurie to note the synchronicity of it all. I was struck again to learn that as I release this episode, Dr. Roz, the woman beautifully honored in the dedication for this episode, would have celebrated her birthday this week, if she were still alive today. So, I also leave this experience with renewed faith in ripple effects beyond what we first imagine and a reverence for following the rhythm in our lives, if we make the space to listen. This episode dedicated by: Denise W. Barreto, Relationships Matter Now, LLC www.relationshipsmatternow.com Facebook Twitter LinkedIn Topics Discussed in this Episode: What I was doing when I stopped everything to find Laurie’s contact information and invite her to come onto the podcast The influence Laurie’s driven working mother had on instilling the belief that Laurie could create a meaningful career Laurie’s true life mission which has nothing specifically to do with music or children The unplanned path that led Laurie to become a children’s musician and the new forms that Laurie’s creativity has taken her in recent years Laurie’s music mentor, Ruth Alperson and how her advice shaped how Laurie engages children with music What happened in the preschool classroom that led to the creation of her first song, “We are the Dinosaurs” Laurie’s key tenets for children’s music like “Sing it Don’t Say It,” and “Singing in a Child’s Voice,” and how that informed a music training program she created to help children feel ownership and leadership How what we “create” are gifts to the world and the unexpected ripple effects that Laurie’s music has had on families, especially families with children who are ill or have special needs The importance of following rhythm in many forms How the E.P.I.C. Guideposts show up in Laurie’s life and how she is on a quest to bring more of the “I,” investment in herself, through meditation, exercise and more. The importance of making space for connection with our children, managing our use of screens, and the very special family time Laurie has established with her family every night How Laurie’s E.P.I.C. Snapshot moment with her own daughter reflected back everything Laurie has sought to create through her music for others This Week’s Challenge: Make space for connection and music with your own children. Use music in your daily routine by turning an ordinary task with your child into a song. Remember to: Sing it, don’t say it Incorporate your children’s own sense of internal rhythm into the music Bring in playfulness Resources Mentioned in this Episode: Dalcroze Eurhythmics – A music curriculum that involves movement Two Tomatoes Records – Laurie’s record label The Music In Me – Laurie’s teacher training program and signature music classes for children 12 months to 4 years We Are The Dinosaurs – One of the first songs made by Laurie Moon Moon Moon – Our favorite song, sung live in this episode Pillowland – My son Jacob’s story and song of choice at bedtime The Blue Moon Lunar Eclipse – Images of the Blue Moon Lunar Eclipse, which synchronistically took place shortly after I recorded my episode with Laurie Announcements: Spring into Your E.P.I.C. Life Clarity Coaching Package Spring is an amazing time to more fully seed the E.P.I.C. Guideposts in your life. I’m opening a limited number of one-on-one coaching spaces for a 90 day coaching package that includes bi-weekly hour-long coaching sessions where I will help you mindfully close the chapter of the last season, identify your vision for what’s ahead, set strategic action steps for moving forward, and provide inspiration and accountability along the way. Email me at julie@mothersquest.com to set up a free discovery call and learn more. Virtual Mother’s Quest Circle Pilot I’m excited to announce that the first founding Mother’s Quest Virtual Circle has been filled. If you’re interested in a future circle, and want to receive notice when the applications open again, please add your name to this wait list. julie@mothersquest.com Mother’s Quest E.P.I.C. Life Check-In Would love to have you in our weekly E.P.I.C. Life Check-In on Tuesday, from 12N-1PM pm via Video on Zoom We’ll create connections within the Mother’s Quest community, reflect on how we feel along the E.P.I.C. Guideposts this week, and set an intention for the week. Time for personal introspection, group accountability and community-building all packed into one hour. Are you In? Join the Mother’s Quest Community to RSVP and find the zoom link to join. www.mothersquest.com/community  Click here to join! Help us Grow the Mother’s Quest Community If you’re finding value from the Mother’s Quest Podcast and would like to get more involved, please join us in the Mother’s Quest Facebook Group, help us find more like-minded mothers on a quest by spreading the word and sharing your favorite episodes, and make a donation or apply to dedicate an episode. You can also share your story on the Mother’s Quest Blog. Acknowledgements: A big THANK YOU to our “patrons” for helping to bring these conversations to myself and other mothers through financial and/or in-kind support: Denise Barreto of Relationships Matter Now Sage B. Hobbs of Naked Communication  Samantha Nolan-Smith Jody Smith Emily Cretella of MotherHustle Collette Flanagan, founder of Mothers Against Police Brutality Titilayo Tinubu Ali of Own Your Expertise Carly Magnus Hurt Lizzy Russinko of This (Un)Scripted Life Suzanne Brown, author of Mompowerment Mara Berns Langer Mallory Schlabach of Marketing Magic for Entrepreneurs Katharine Earhart of Alesco Advisors Jessica Kupferman of She Podcasts Resistance Artist Jen Jenkins Dohner Genese Harris Tonya Rineer, founder of The Profit Party Liane Louie-Badua Cristin Downs of the Notable Woman Podcast Erin Kendall of Fit Mom Go Niko Osoteo of Bear Beat Productions Erik Newton of The Together Show Claire Fry Divya Silbermann Rachel Winter Caren and Debbie Lieberman Cameron Miranda Fran and David Lieberman Debbie and Alan Goore Jenise and Marianne of the Sustainable Living Podcast Support the Podcast If you’d like to make a contribution to Mother’s Quest to support Season Three of the Podcast and/or help provide coaching scholarships for mothers, follow this link to make a contribution. If you would like to “dedicate” an upcoming episode to a special mother in your life, email me at julie@mothersquest.com — Mother’s Quest is a podcast for moms who are ready to live a truly E.P.I.C. life. Join in for intimate conversations with a diverse group of inspiring mothers as they share how they are living an E.P.I.C. life, Engaging mindfully with their children (E), Passionately and Purposefully making a difference beyond their family (P), Investing in themselves (I), and Connecting to a strong support network (C). Join our community of mothers to light the way and sustain you on your quest at https://www.facebook.com/groups/mothersquest/

Hello and welcome to this special episode of the Mother’s Quest Podcast which I’m releasing just days before the March for our Lives. On March 24, 2018 the kids and families of March For Our Lives will take to the streets of Washington DC, and around the country, to demand that their lives and safety become a priority and that we end gun violence and mass shootings in our schools today. To help light the way, I reached out to Gloria Pan, who currently serves as the National Campaign Director for Gun Safety for the grassroots advocacy organization MomsRising. A public interest advocate and Internet communications strategist, Gloria also leads the organization’s member engagement, rapid response and mobile actions initiatives, as well as the #KeepMarching project.  In our conversation, Gloria shares about her upbringing in an Asian-American immigrant family, the impact of her mother’s experience working in the UN during the Women’s Movement, and whether the idea of living an E.P.I.C. life is relevant for MomsRising mothers, many of whom are struggling to meet basic needs. We delve into the E.P.I.C. guideposts from the lens of gun safety advocacy, explore the ways in which we can broaden our lens to make that advocacy intersectional, and Gloria gives us specific actionable challenges to get involved and make a difference.  One of the most impactful moments of the interview for me happened when we talked about the young people of Parkland, and Gloria shared her unwavering belief that those young people would use their privilege to shine a light on their peers who’ve been organizing for the Black Lives Matter Movement, for gun safety in their communities of color, disproportionately and daily impacted by gun violence. The moment brought me to tears, because I really believed her…and sure enough in the days since that interview, those young people have been joining with students of color in Chicago and other urban areas, making their advocacy platform intersectional and building bridges where adults have failed to do so. In a recent article, Cameron Kasky, one of the Parkland student leaders said “We have to represent those who unfortunately were ignored.This is not just about us. … When we’re together marching, this is not going to be different races, different generations ― this is going to be a unified people standing together against those who are trying to ignore us.” I’ll be standing for all of that on Saturday at the March for our Lives and as I move through the advocacy challenges thoughtfully shared by Gloria and MomsRising in the days afterward. I hope you’ll join me. This episode dedicated by: Sage B. Hobbs, Author of Naked Communication and Host of the Naked Conversations Podcast. You can find out more about her work at: www.sagebhobbs.com Naked Conversations Podcast  Facebook  Instagram Topics Discussed in this Episode: The importance of modeling activism for our children  How the MomsRising members frequently attend rallies, hearings and meetings with law-makers and bring their children along An honest exploration of whether living an E.P.I.C. is culturally relevant for families working to meet their basic needs The power of using social media platforms as a tool for exploring issues with people of differing political opinions.  Our responsibility to step into activism to support communities under siege under this administration  Audrey Lorde’s famous quote that “there is no such thing as a single issue struggle” and how MomsRising pursues an intersectional multi-issue advocacy agenda How the Parkland students, so “clear-eyed” as Gloria says, are galvanizing support for gun safety and using their privilege to shine a lot on the impact of gun violence in communities of color  The policy prescription for gun violence prevention in an intersectional way Gloria’s E.P.I.C. snapshot moment where MomsRising galvanized mothers, through a storybook campaign, to successfully fight against an Open Carry Law in Florida that would have allowed people to carry guns at Disney World.  Gloria’s challenge to our community to help MomsRising fight gun violence on three fronts This Week’s Challenge: Become a MomsRising member and fight with them on three fronts: Get FedEx to cut ties with the NRA – sign the petition here Ban military-style assault weapons and high capacity magazines – sign the petition here Urge lawmakers to pledge to not take money from the NRA and reject their influence. You can also reach out to friends in other areas to ask them to ask out to their lawmakers And participate in upcoming student-led events: March for our Lives on March 24th and document and share about your experience on social media to inspire others April 20th Anniversary of Columbine Student and Educator-Led Day of Action Resources Mentioned in this Episode: Follow #parkland on Twitter for the latest updates in the Parkland school shooting Read more about the Parkland students MomsRising Follow MomsRising on Facebook, Twitter and Instagram #KeepMarching MomsRising Reject NRA Money Pledge for your representatives in Congress to sign Tell FedEx: Stop Supporting the NRA Pantsuit Nation Read more about the Indivisible political group EP33: Beyond the Trauma: Legacy, Compassion and Change with Mothers Against Police Brutality Co-Founder Sara Mokuria, one of three Mother’s Quest episodes recorded for the Women Podcasters in Solidarity Initiative Article about the Parkland students speaking out in solidarity with the Black Lives Matter Movement The young voices we aren’t hearing in the gun-control debate article Announcements: Virtual Mother’s Quest Circle Pilot I’m excited to announce that the first founding Mother’s Quest Virtual Circle has been filled. If you’re interested in a future circle, and want to receive notice when the applications open again, please add your name to this wait list. julie@mothersquest.com Mother’s Quest E.P.I.C. Life Check-In Would love to have you in our weekly E.P.I.C. Life Check-In on Tuesday, from 12N-1PM pm via Video on Zoom We’ll create connections within the Mother’s Quest community, reflect on how we feel along the E.P.I.C. Guideposts this week, and set an intention for the week. Time for personal introspection, group accountability and community-building all packed into one hour. Are you In? Join the Mother’s Quest Community to RSVP and find the zoom link to join. www.mothersquest.com/community Help us Grow the Mother’s Quest Community If you’re finding value from the Mother’s Quest Podcast and would like to get more involved, please join us in the Mother’s Quest Facebook Group, help us find more like-minded mothers on a quest by spreading the word and sharing your favorite episodes, and make a donation or apply to dedicate an episode. You can also share your story on the Mother’s Quest Blog. Acknowledgements: A big THANK YOU to our “patrons” for helping to bring these conversations to myself and other mothers through financial and/or in-kind support: Sage B. Hobbs Samantha Nolan-Smith Jody Smith Emily Cretella of MotherHustle Collette Flanagan, founder of Mothers Against Police Brutality Titilayo Tinubu Ali of Own Your Expertise Carly Magnus Hurt Lizzy Russinko of This (Un)Scripted Life Suzanne Brown, author of Mompowerment Mara Berns Langer Mallory Schlabach of Marketing Magic for Entrepreneurs Katharine Earhart of Alesco Advisors Jessica Kupferman of She Podcasts Resistance Artist Jen Jenkins Dohner Genese Harris Tonya Rineer, founder of The Profit Party Liane Louie-Badua Cristin Downs of the Notable Woman Podcast Erin Kendall of Fit Mom Go Niko Osoteo of Bear Beat Productions Erik Newton of The Together Show Claire Fry Divya Silbermann Rachel Winter Caren and Debbie Lieberman Cameron Miranda Fran and David Lieberman Debbie and Alan Goore Jenise and Marianne of the Sustainable Living Podcast Support the Podcast If you’d like to make a contribution to Mother’s Quest to support Season Three of the Podcast and/or help provide coaching scholarships for mothers, follow this link to make a contribution. If you would like to “dedicate” an upcoming episode to a special mother in your life, email me at julie@mothersquest.com — Mother’s Quest is a podcast for moms who are ready to live a truly E.P.I.C. life. Join in for intimate conversations with a diverse group of inspiring mothers as they share how they are living an E.P.I.C. life, Engaging mindfully with their children (E), Passionately and Purposefully making a difference beyond their family (P), Investing in themselves (I), and Connecting to a strong support network (C). Join our community of mothers to light the way and sustain you on your quest at https://www.facebook.com/groups/mothersquest/

Welcome to part 2 of the Japanese hot spring series. This time we use the "Naked Communication" episode of Home Sweet Tokyo as a guide to break down everything you need to know up to actually entering the bath area...with some random ramblings along the way, of course.

Special Guest: Sage B. Hobbs Sage Hobbs is a women's empowerment coach, speaker, and author of the book, Naked Communication.  She's known for her bold, insightful, and dynamic approach to communication, relationships, and personal growth. Sage works in both individual and group settings to create experiences of courage, self-expression, and freedom.  Sage supports her clients to unleash their voice, take action, and transform their status quo when they feel stuck, dissatisfied, or stagnant. Prior to creating her current work, Sage received her Master's Degree in Counseling Psychology and spent a decade working with teens and families to navigate the wild path of growing up.  She's also a mom of two, a cancer survivor, a proud teacher's wife, a “retired” school counselor, a world traveler, a living room dance party aficionado, and a book lover. The post How to Communicate Openly and Honestly with your Kids with Sage Hobbs appeared first on drrobynsilverman.com.

Special Guest: Sage B. Hobbs Sage Hobbs is a women's empowerment coach, speaker, and author of the book, Naked Communication.  She's known for her bold, insightful, and dynamic approach to communication, relationships, and personal growth. Sage works in both individual and group settings to create experiences of courage, self-expression, and freedom.  Sage supports her clients to unleash their voice, take action, and transform their status quo when they feel stuck, dissatisfied, or stagnant. Prior to creating her current work, Sage received her Master's Degree in Counseling Psychology and spent a decade working with teens and families to navigate the wild path of growing up.  She's also a mom of two, a cancer survivor, a proud teacher's wife, a “retired” school counselor, a world traveler, a living room dance party aficionado, and a book lover. The post How to Communicate Openly and Honestly with your Kids with Sage Hobbs appeared first on drrobynsilverman.com.

Special Guest: Sage B. Hobbs Sage Hobbs is a women’s empowerment coach, speaker, and author of the book, Naked Communication.  She’s known for her bold, insightful, and dynamic approach to communication, relationships, and personal growth. Sage works in both individual and group settings to create experiences of courage, self-expression, and freedom.  Sage supports her clients to unleash their voice, take action, and transform their status quo when they feel stuck, dissatisfied, or stagnant. Prior to creating her current work, Sage received her Master’s Degree in Counseling Psychology and spent a decade working with teens and families to navigate the wild path of growing up.  She’s also a mom of two, a cancer survivor, a proud teacher’s wife, a “retired” school counselor, a world traveler, a living room dance party aficionado, and a book lover. The post How to Communicate Openly and Honestly with your Kids with Sage Hobbs appeared first on drrobynsilverman.com.

Special Guest: Sage B. Hobbs Sage Hobbs is a women’s empowerment coach, speaker, and author of the book, Naked Communication.  She’s known for her bold, insightful, and dynamic approach to communication, relationships, and personal growth. Sage works in both individual and group settings to create experiences of courage, self-expression, and freedom.  Sage supports her clients to unleash their voice, take action, and transform their status quo when they feel stuck, dissatisfied, or stagnant. Prior to creating her current work, Sage received her Master’s Degree in Counseling Psychology and spent a decade working with teens and families to navigate the wild path of growing up.  She’s also a mom of two, a cancer survivor, a proud teacher’s wife, a “retired” school counselor, a world traveler, a living room dance party aficionado, and a book lover. The post How to Communicate Openly and Honestly with your Kids with Sage Hobbs appeared first on drrobynsilverman.com.

How would your life be different if you spoke authentically? Today we welcome Sage Hobbs, our guest on today’s episode of Financial Fluency. Sage is a coach, speaker, and author of Naked Communication: Courageously Create the Relationships You Really Want. And today, we’ll explore her book and how she turned her love of people and relationships into a fulfilling, rewarding career. Sage says she always wanted to write a book. And once she made the commitment, she went for it. She started thinking about what fascinated her—and it was people. Sage began looking at where her passion and curiosity (human capacity and human potential) line up with her professionally—and again she saw that all of her career choices have been about people. Her strength is to connect people better with each other and themselves. And the rest is history! Before writing her book, Sage visited Kenya and shortly after that landed her dream job as an inner-city school counselor. At 23, she was working at her dream job, and that’s where life took a sudden turn. At work one day, Sage felt a pea-sized lump on her collarbone. Doctors determined after her lymph node biopsy; she had cancer at 23. Battling cancer at a young age showed her how the community, friends, and family were there for her. It was in these years that Sage understood that life is fleeting and that she needed to make life the way she wanted it to be, that she got to decide.   There are two things she recounts her mother saying to her during her bout with cancer: Let love in. It’s a generous act to allow people to contribute to you. Sage admits that asking for help is really hard.  It was hard for her to ask for help and hard to allow others to help her. As humans, we make everything mean something. We make up a fictitious story in our heads. We make asking for help mean that we can’t handle it, we’re not worth it, we’re not strong enough, etc. Sage reiterates you can’t have full responsibility for your life until you can separate the two (fact and fiction). Her book helps readers pull back all the layers of conditioning, automatic ways of being, patterns of behavior, and gives insight into how to show up in a more ‘naked’ way and have authentic conversations in four ways. To her, these qualities are the 4 C’s to communication: Clean Clear Compassionate Courageous   Human interaction, as Sage says, is a desire all people crave. People are longing to be themselves, have others see them for that, and find depth and intimacy from a place of authenticity. To do this, you must pay attention and nurture the relationships you want to last. No matter how good you think you are at commutation, you can always improve.   Real Talk from Sage “The first step is awareness. If you want to be naked, you have to be real with yourself.”   Sage’s Advice for Effective Communication Look at yourself. If you don’t understand how you communicate already, it’s hard to change, shift, or evolve. You have to know if you’re more passive, assertive, direct, passive-aggressive, etc. You can evaluate this when you bite your tongue when you want to say something, but you don’t, or by looking at the way someone responds to you. Know when to speak up, when not to speak up, and have a choice about it. It’s not always the time. If something is still raw, or someone’s angry, or the issues are still tender—that might mean it’s not the time to have a conversation. Be reflective and have a choice. Everyone has conflicts. Always take responsibility for your part, but the doesn’t mean you let the other person off the hook. You should only apologize when you've done wrong.   For more information about Sage, her one-on-one guidance, and group coaching visit her directly on her website www.sagebhobbs.com, or follow her on social media. Facebook: https://www.facebook.com/sagebhobbs/ Twitter: https://twitter.com/SageBHobbs Instagram: @sagebhobbs LinkedIn: https://www.linkedin.com/in/sagebhobbs/   Resources Naked Communication: Courageously Create the Relationships You Really Want: Get Sage’s FREE The ASK Formula cheat sheet here: http://www.sagebhobbs.com/ask-formula-cheat-sheet/ Discovery Call with Sage: http://www.sagebhobbs.com/scheduling/ The Art of Asking: How I Learned to Stop Worrying and Let People Help.   Bio Sage B. Hobbs is a women’s empowerment coach, motivational speaker, and author of Naked Communication. She’s known for her bold and insightful approach to communication, relationships, and personal growth. Sage works with women in both individual and group settings to create experiences of courage, self-expression, and freedom. When women feel stuck, dissatisfied, and stagnant, Sage supports them in unleashing their voice, taking action, and transforming their status quo. Prior to creating her current work on Naked Communication, Sage received her Master’s Degree in Counseling Psychology and spent a decade working with teens and families to navigate the wild path of growing up. She’s also a mom of two, a cancer survivor, a proud teacher’s wife, a “retired” school counselor, a world traveler, a living room dance party aficionado, and a book lover. A Philly girl at heart, she now lives in beautiful Boulder, CO with her favorite man on earth and their two awesome kids.    

Sage B Hobbs is the author of Naked Communication.  Sage spent more than ten years in counseling, education, and community outreach.  Her work has spanned diverse communities, from public schools to a residential treatment program for teens.  Her experience ranges widely, including life transitions, personal empowerment, work/life balance, education, family dynamics, youth behavior, fertility struggles, cancer recovery, and more. When not geeking out on coaching and business development, Sage can be found playing in the mountains with her adorable children and husband, on her yoga mat, or talking at length with a girlfriend.   This was such a fun conversation.  Two minutes into my conversation with Sage I felt like we had known each other for years.  You’ll hear this throughout the conversation as we piggy back off each others thoughts.  How interesting to have such a great connection when talking to someone about CONNECTION!    Sage is helping women show up, well, more naked.  Before you panic, know that Naked Communication will mean different things to different women.  But, embracing some of Sage’s philosophies and practices will really empower you to be more strong, powerful and capable in your conversations and your connections.    Listen in to hear Sage share: What Naked Communication means and why you more of need it Why the goal of every interaction should be connection (and how to make that happen) The power of mental flexibility and how to make it a game The truth about forgiveness and why it’s for YOU, not someone else The steps to a powerful and productive apology How to have One minute moments of courage that can transform your life and conversations How to pushing yourself can actually alleviate anxiety Why Ah-Ha moments are never really ah-ha moments   Links Mentioned: * Website: SageBHobbs.com * Book: Naked Communication by Sage B Hobbs * The ASK Formula Cheat Sheet:  How to ask for what you want... and get it.  http://www.sagebhobbs.com/ask-formula-cheat-sheet/ * Learn about your own communication styles and patterns with free book chapters at http://www.sagebhobbs.com/naked-communication-book-free-chapters/ * Sage on Facebook * Sage on Instagram  * Sponsor:  Aaptiv.com (use code SMA30 for a free 30 day trial)              

In this episode, Sage and I talk about her new book Naked Communication and how impacts relationships. The scope of her book is super focused so that she can deep-dive into the topic with her readers.  What is your books' topic? How are you helping to solve a specific problem for your clients or readers? Tune-in and get clarity about how your book can make the biggest difference in people's lives.   Want to work with Sage? See below what she has to offer and check out her book if you need to repair and expand your relationships!  http://www.sagebhobbs.com https://www.facebook.com/sagebhobbs/ https://www.instagram.com/sagebhobbs/ FREE chapters of NAKED COMMUNICATION: http://www.sagebhobbs.com/naked-communication-book-free-chapters/   PLUS....Here's a BONUS "how to ask for what you want cheat sheet" from Sage! http://www.sagebhobbs.com/ask-formula-cheat-sheet/   P.S. Amy would LOOOOVE to hear from you at www.Amy@VoicePenPurpose.com  

Adam Ferrier is 'The Consumer Psychologist', Australia's leading consumer psychologist. Adam was the Founding Partner and Global Head of Naked Communications, one of Australia's most awarded agencies, and is currently the Global Chief Strategy Officer / Partner at Cummins & Partners, a leading creative media agency in Australia. After graduating from university with degrees in commerce AND clinical psychology, Adam began his career as a forensic psychologist in maximum security prisons, before making the leap to advertising! Adam is a regular commentator on consumer behaviour on TV, including being a regular panelist on the Gruen series, Sky News and Ten News. He has appeared on Celebrity Apprentice and Australia's Next Top Model. He has a weekly segment on national drive show 'The One Percenters' on radio station MMM, and monthly show with James O'Loghlin ABC Sunday Nights. He's commentated and/or written for TIME, The Australian, Mumbrella, B&T (on editorial board), Fast Company, The Guardian, Wall Street Journal, and others. Adam's work has won multiple awards, he is an in-demand keynote speaker. Adam was part of the team that created and oversaw the implementation of the 2014 ABC Mental As... program. A week of content to raise awareness, and create action for mental health issues in Australia. Adam was the Curator and Co-Founder of MSIX (Marketing Sciences ideas Xchange) and the MSIX Awards. A conference dedicated to the helping marketers and advertisers embrace science and scientific principles to enhance their marketing, media and advertising efforts. In May 2014 Adam released his first book, 'The Advertising Effect: How to change behaviour' (Oxford University Press). If you're don't know what a consumer psychologist is or does, or perhaps you're wondering what influences your purchasing decisions, then listen to this interview! Visit the website to check out all the links that Adam spoke about and his best self-care tip for early career psychologists.

This month we catch up with Jonathan MacDonald at youth mobile brand network Blyk. Will Collin, at Naked Communications, and supplier to IPA's latest publication Advertising Work 16, discusses the effectiveness of advertising and consistent measurability of online and offline media. We also talk with Mark Cridge and Sebastian Royce at Glue London, on how to be a perfect client, being more experimental and the need for speed of ideas in current brand advertising.Download this podcast

Migratory audiences and declining channel loyalty are seen as two key challenges convergence culture poses to the advertising industry. At the same time, campaigns that respond by capitalizing on the creativity of audiences prompt questions about the continuing role for creatives. This panel looks at the unfolding role for advertisers within convergence culture, looking at questions about the nature of agencies, transmedia planning and the increasing circulation of advertising as entertainment content. Does the agency structure need to be rethought? What are the implications of breaking down the distinction between content and advertising? What are effective ways to collaborate with creative audiences? How is convergence culture changing the value of different advertising sites? Panelists: Mike Rubenstein, The Barbarian Group; Baba Shetty, Hill/Holliday; Tina Wells, Buzz Marketing Group; Faris Yakob, Naked Communications; Bill Fox, Fidelity Investments