Podcasts about pj pereira

PJ Pereira schools us on the best AI tools for CMOs and overcoming AI anxiety.   PJ Pereira is an industry legend whose success is fueled by creatively embracing eras of extreme innovation. Starting his career when the internet was in its infancy, he has conquered the digital age of marketing and is setting his sights on taming the AI giant in the room. His third agency, Silverside AI, has already solved creative problems for some of the biggest brands in the world using AI. Most of all, PJ is fiercely passionate about helping creatives facing AI anxiety head-on by retooling their skillsets for the next generation of advertising.   Must-hear moments for this episode include: How a CMO can avoid paralysis when integrating AI into their business, why the future of big ideas is actually small ideas, and why ad professionals need to embrace AI or risk losing relevance.   What you'll learn in this episode:  How agency and in-house creative teams can work together Why an underdog mindset wins more Cannes Lions The one time a Cannes Lion jury got it wrong How a CMO can implement AI into their operations ASAP Where the ad industry is headed in the next five years What AI for agencies looks like PJ's reaction to the Coca-Cola AI-generated campaign backlash Why the industry must embrace AI-driven creative to survive How industry professionals can overcome their AI anxiety PJ's incredible story of overcoming his first 6 months in America  Resources:   Learn more about Silverside AI on their website See Silverside's AI Coca-Cola campaign  Get a copy of PJ's latest novel, The Girl from Wudang, on Amazon Connect with PJ on LinkedIn  

My esteemed guest is PJ Pereira, a true creative pioneer at the intersection of advertising, storytelling, and artificial intelligence. As co-founder of Pereira O'Dell, he has led groundbreaking AI-driven campaigns (see: Coca Cola's ai made "Holidays Are Coming") that push the boundaries of modern marketing. A thought leader in the industry, PJ explores how AI enhances creativity, shaping the future of advertising and branded content. Beyond marketing, he is also an accomplished author, bringing his storytelling expertise to both fiction and emerging AI narratives. COMMERCIAL DIRECTING BOOTCAMP 04.05.2025 Filmmakers learn how to win jobs and craft better work that leads to more opportunities. Agency creatives will learn how the flow goes on-set before the shoot. Limit 10 filmmakers. Includes one-on-one onboarding call.  Enroll now to direct with confidence. FILMMAKER RETREAT JOSHUA TREE '25 Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it's so special, I'd prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP! ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCEEach of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? MAGIC MIND - MY MENTAL PERFORMANCE EXILIR - SAVE w BRADY20Save hugely on Magic Mind with this link. — This link is the way.  Thanks, Jordan My cult classic mockumentary, “Dill Scallion” is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you. “Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Edited highlights of our full length conversation. Can you imagine? This episode is the second in a series of conversations I'm having in partnership with the Cannes Lions Festival of Creativity. For the weeks leading up to Cannes, we're focusing our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries? Do we follow the puck or skate to where it's going? There are opportunities and risks around every corner. PJ Pereira is the Founder and Creative Chairman at Pereira O'Dell. PJ is also a published author and an artist in his own right. We talk about a piece of animation that he recently created for his latest novel in which he used AI, and and we've included a link in the show notes for this episode. One of the themes that's emerging from the conversations and background research I've been doing, is one of those realizations that is both surprising while striking me immediately as unquestionably true. As a species, human beings are particularly bad at recognizing the speed, scale and impact of exponential growth. Let me share an example I heard on a New York Times podcast recently, that uses cases of COVID to illustrate this. If you start with a single case, and cases double every three days, then after 30 days, you have about a thousand cases. We can all wrap our heads around that. But then go 30 days longer. Now, you have a million. Wait another 30 days? Now, you have a billion. AI is moving with the speed of a virus, and we are struggling to recognize the implications in ways that we can relate to. We don't have to go back too far to see how quickly our understanding of “normal” can change. On March 1st, 2020, society was operating pretty normally. Chris and I actually took a plane to Chicago on the 2nd, and we flew back to New York on the 5th. Five days later, five days, that idea was unimaginable, and it remained that way for a year. But speed of change is not the only measurement that we should be conscious of. The enormity of the gap between the normal, as we understand it today, and what we will demand as normal tomorrow, is usually beyond our imagination to see or to predict or to project. PJ brings those limitations of our imagination to life through a vivid and unforgettable example. At the end of the series, I'll offer some thoughts on what we've heard and learned, and where we might go from here. In the meantime, thanks for joining us.

Edited highlights of our full length conversation. Can you imagine? This episode is the second in a series of conversations I'm having in partnership with the Cannes Lions Festival of Creativity. For the weeks leading up to Cannes, we're focusing our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries? Do we follow the puck or skate to where it's going? There are opportunities and risks around every corner. PJ Pereira is the Founder and Creative Chairman at Pereira O'Dell. PJ is also a published author and an artist in his own right. We talk about a piece of animation that he recently created for his latest novel in which he used AI, and and we've included a link in the show notes for this episode. One of the themes that's emerging from the conversations and background research I've been doing, is one of those realizations that is both surprising while striking me immediately as unquestionably true. As a species, human beings are particularly bad at recognizing the speed, scale and impact of exponential growth. Let me share an example I heard on a New York Times podcast recently, that uses cases of COVID to illustrate this. If you start with a single case, and cases double every three days, then after 30 days, you have about a thousand cases. We can all wrap our heads around that. But then go 30 days longer. Now, you have a million. Wait another 30 days? Now, you have a billion. AI is moving with the speed of a virus, and we are struggling to recognize the implications in ways that we can relate to. We don't have to go back too far to see how quickly our understanding of “normal” can change. On March 1st, 2020, society was operating pretty normally. Chris and I actually took a plane to Chicago on the 2nd, and we flew back to New York on the 5th. Five days later, five days, that idea was unimaginable, and it remained that way for a year. But speed of change is not the only measurement that we should be conscious of. The enormity of the gap between the normal, as we understand it today, and what we will demand as normal tomorrow, is usually beyond our imagination to see or to predict or to project. PJ brings those limitations of our imagination to life through a vivid and unforgettable example. At the end of the series, I'll offer some thoughts on what we've heard and learned, and where we might go from here. In the meantime, thanks for joining us.

Can you imagine? This episode is the second in a series of conversations I'm having in partnership with the Cannes Lions Festival of Creativity. For the weeks leading up to Cannes, we're focusing our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries? Do we follow the puck or skate to where it's going? There are opportunities and risks around every corner. PJ Pereira is the Founder and Creative Chairman at Pereira O'Dell. PJ is also a published author and an artist in his own right. We talk about a piece of animation that he recently created for his latest novel in which he used AI, and and we've included a link in the show notes for this episode. One of the themes that's emerging from the conversations and background research I've been doing, is one of those realizations that is both surprising while striking me immediately as unquestionably true. As a species, human beings are particularly bad at recognizing the speed, scale and impact of exponential growth. Let me share an example I heard on a New York Times podcast recently, that uses cases of COVID to illustrate this. If you start with a single case, and cases double every three days, then after 30 days, you have about a thousand cases. We can all wrap our heads around that. But then go 30 days longer. Now, you have a million. Wait another 30 days? Now, you have a billion. AI is moving with the speed of a virus, and we are struggling to recognize the implications in ways that we can relate to. We don't have to go back too far to see how quickly our understanding of “normal” can change. On March 1st, 2020, society was operating pretty normally. Chris and I actually took a plane to Chicago on the 2nd, and we flew back to New York on the 5th. Five days later, five days, that idea was unimaginable, and it remained that way for a year. But speed of change is not the only measurement that we should be conscious of. The enormity of the gap between the normal, as we understand it today, and what we will demand as normal tomorrow, is usually beyond our imagination to see or to predict or to project. PJ brings those limitations of our imagination to life through a vivid and unforgettable example. At the end of the series, I'll offer some thoughts on what we've heard and learned, and where we might go from here. In the meantime, thanks for joining us.

ENGLISH:He is the co-founder of the agency I&Co and defines himself as a Creative Futurist after having been the Global Chief Creative Officer of AKQA.He was named by Creativity Magazine in their annual "Creativity 50" list and in the "25 Most Creative People in Advertising" list by Forbes. In 2012, he was inducted into "The Hall of Achievement" by the American Advertising Federation.In this episode, I sit down with Rei Inamoto, Founding Partner of I&CO, at Martinez Beach in Cannes. We reminisce about how the Cannes Lions Festival has evolved over the past 18 years since Rei first attended, from a purely creative awards show to now being dominated by big tech companies.Rei shares the origin story behind the Future Lions competition he co-created with PJ Pereira to recognize and inspire young creative talent. We dive into I&CO's guiding principles captured in their 8 "Axioms", focusing on Rei's favorite - "Magic > Logic".Rei explains how this axiom captures the importance of human creativity and imagination in an increasingly data-driven world. We explore examples like how a simple transparent window in the sole of the Nike Air Max created a "key product moment" that made the technology magic and iconic.The discussion also covers Rei's 'Creative Mindset' podcast, where he interviews a diverse range of creative thinkers. He shares insights from guests like the President of Tama Art University on how talent is about uniqueness rather than being better than others.Throughout our engaging chat, Rei demonstrates his gift for drawing connections between design, technology and human creativity. So grab a drink and join us as we ponder the magic in the Martinez sunshine.ESPAÑOL:Él es co fundador de la agencia I&Co y se autodefine como Creative Futurist después de haber sido el Chief Creative Officer Global de AKQAFue nombrado por Creativity Magazine en su listado anual “Creativity 50” y en el listado “Las 25 personas más creativas en publicidad” por Forbes. En 2012, fue introducido a “The Hall of Achievement” por la American Advertising Federation.Esa noche recordamos cómo el Festival Cannes Lions ha evolucionado en los últimos 18 años desde que Rei asistió por primera vez, pasando de ser un festival de premios puramente creativos a estar ahora dominado por las grandes empresas tecnológicas.Rei comparte la historia detrás de la competencia Future Lions que co-creó con PJ Pereira para reconocer e inspirar a jóvenes talentos creativos. Nos sumergimos en los principios rectores de I&CO capturados en sus 8 "Axiomas", enfocándonos en el favorito de Rei: "Magia > Lógica".Rei explica cómo este axioma captura la importancia de la creatividad e imaginación humana en un mundo cada vez más impulsado por datos. Exploramos ejemplos como la simple ventana transparente en la suela de las Nike Air Max que creó un "momento clave del producto" que hizo que la tecnología fuera mágica e icónica.La discusión también cubre el podcast 'Creative Mindset' de Rei, donde entrevista a diversos pensadores creativos. Comparte ideas de invitados como el presidente de la Universidad de Arte de Tama sobre cómo el talento se trata de singularidad en lugar de ser mejor que otros.A lo largo de nuestra cautivadora charla, Rei demuestra su don para establecer conexiones entre el diseño, la tecnología y la creatividad humana. Así que toma una bebida y únete a nosotros mientras reflexionamos sobre la magia bajo el sol de Martinez.Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés oyendo ahora. Síguenos en FB o IG @elmartinezpodcast. Hosted on Acast. See acast.com/privacy for more information.

PJ Pereira is an industry veteran of over 20 years, known for co-founding independent award-winning creative agency, Pereira O'Dell. In 2023, under the moniker PJ Caldas, he released "The Girl From Wudang," a novel about artificial intelligence, martial arts, and immortality. In that same year, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas.

EPISODE 1920: In this KEEN ON show, Andrew talks to PJ Caldas, author of THE GIRL FROM WUDANG, about why a future of digitally connected brains is about to transform all our realities. PJ CALDAS The author of multiple best-selling novels in Brazil, PJ Caldas, a.k.a PJ Pereira was picked by the Dictionary of Brazilian Literature as one of the most important writers of the twenty-first century. There, he published four books inspired by the mythology carried to the country by the African diaspora, and reached the top five best-selling titles multiple times. PJ is also a martial artist with 40 years of experience in combat sports, including kempo, karate, tai chi, and Brazilian jiu jitsu. He currently lives in the greater NY area. PJ is the co-founder of Pereira O'Dell, an Emmy award-winning advertising agency with offices in NY and San Francisco. Known as a pioneer in the intersection of marketing, entertainment and technology, he has worked with brands such as Coca-Cola, LEGO, Google, Skype and Intel. In 2023 he was named Jury President of the Artificial Intelligence Awards at the Art Director's Club, and curated a Global immersive exhibit of designers collaborating with AI, called ADC101+1, as a way to explore the use of this emerging technology as a creative tool.Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.

PJ Pereira is an industry veteran of over 20 years, most famously known for co-founding the independent award-winning creative agency, Pereira O'Dell. In 2023, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas. Pereira is a pioneer in the marketing world, sitting at the intersection of tech, entertainment and advertising. His credentials have made him one of the industry's most influential and respected creatives. He has been named to Adweek's Creative 100, Ad Age's Creativity 50, and to the 4A's 100 People Who Make Advertising Great. Most recently, PJ was named Jury President of the inaugural AI discipline at 2023 ADC Awards. Also in partnership with ADC, he helped create 101+1, the world's only interactive gallery that explores the untapped potential of creativity in collaboration with AI. Outside of his work in advertising, PJ enjoys other creative pursuits as a novelist, painter, and martial artist. In 2023, PJ will release a book (his 5th) about the unlikely combination of Artificial Intelligence and kung fu. Pereira is particularly drawn to the concept of an AI's influence in design and creativity, and he tries to engage this emerging tech in his own creative process whenever possible.

ENGLISH:Founders of Lanfranco & Córdova in New York, who ranked in the top 5 of independent agencies at Cannes Lions 2022, after winning a Grand Prix. Two Peruvians who met in college and, after winning the Future Lions competition in Cannes, launched a meteoric career filled with awards that took them to Singapore, Paris, and Amsterdam at agencies like Wieden+Kennedy and Saatchi & Saatchi.That night, we talked about how adaptability was the skill that helped them embrace the world and the impact of becoming a role model for Peruvians through television.We discussed their beginnings in the industry, as well as the influence of Pj Pereira as a mentor and business link for the growth of their agency L&C NYC.We talked about the strategy and process behind the great idea of Piñatex; winner of the Grand Prix in Creative Business Transformation.We spoke of the challenges rarely discussed in the process of setting up a new business model in New York and why becoming a salesperson is fundamental.They told us why they are not a traditional duo, and how shedding the fear of "no's" has paved their way with clients.We concluded by discussing the importance of being "globally aware" when you come up with an idea, and the significance of having people with different perspectives and nationalities in the creativity business.ESPAÑOLFundadores de Lanfranco & Córdova en Nueva York, que estuvo en el top 5 de las agencias independientes en Cannes Lions 2022, después de ganar un Grand Prix. Dos peruanos que se conocieron en la universidad y que después de ganar la competencia de Future Lions de Cannes despegaron una carreta meteórica llena de premios que los llevó a Singapur, Paris y Amsterdam en agencias como Wieden+Kennedy y Saatchi & Saatchi.Esa noche hablamos de cómo la adaptabilidad fue la habilidad que los ayudó a abrirse al mundo, y el impacto de convertirse en un referente para los Peruanos a través de la tv. Platicamos de sus inicios en la industria, además de la influencia de Pj Pereira como mentor y enlace de negocio para el crecimiento de su agencia L&C NYC.Conversamos de la estrategia y el proceso detrás de la gran idea de Piñatex; ganadora del Grand Prix en Creative Business Transformation.Hablamos de los desafíos que poco se hablan el proceso de montar un nuevo modelo de negocio en New York y por qué convertirse en vendedor es fundamental.Nos contaron por qué no son una dupla tradicional, y como el quitarse el miedo a los “nos” les ha llevado a abrirse camino con los clientes. Terminamos hablando por que es importante ser "globally aware" cuando haces una idea, y la importancia de tener gente con diferentes puntos de vista y nacionalidades para el negocio de la creatividad. Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés oyendo ahora. Síguenos en FB o IG @elmartinezpodcast. Hosted on Acast. See acast.com/privacy for more information.

AI won't replace you, but humans using AI will, according to PJ Pereira.On this week's episode, we welcome back PJ, this time as the marketing & advertising creative director PJ Pereira, to hear his perspectives on the good and bad news in a world with AI, what production companies need to be doing to remain relevant, and how the understanding of computing gave him a competitive edge in his career.PJ Pereira (also known as PJ Caldas) is an advertising and entertainment pioneer. He believes agencies must provide return not only for brands, but for the time consumers spend with the work. That balance is the ultimate challenge marketers face today. PJ's credentials in content, digital, and advertising have made him one of the industry's most influential and respected creatives. He has been named to Adweek's Creative 100 as Top CCO, Ad Age's Creativity 50, and to the 4A's 100 People Who Make Advertising Great. Most recently PJ was named jury president of the inaugural AI discipline at 2023 ADC Awards. In 2023, PJ will release a book (his 5th) about the unlikely combination of Artificial Intelligence and kung fu. Pereira is particularly drawn to the concept of an AI's influence in design and creativity, and he tries to engage this emerging tech in his own creative process whenever possible.◆Instagramhttps://www.instagram.com/reiinamoto/◆Twitterhttps://twitter.com/reiinamotoTimestamps:00:00:00 Intro00:01:29 Bad news about AI00:01:49 AI won't replace you, but humans using AI will00:05:18 Good news about AI00:11:25 Aspects of PJ's agency that will remain relevant and should be replaced in the coming years00:12:56 Should production companies be worried?00:13:22 Inspiration happens inside the human being00:14:15 Advice to youth joining creative industry00:16:35 Understand computing to reap creative benefits00:18:07 Lightning Questions00:20:11 ClosingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens if you used ChatGPT to produce books, and are writers an obsolete job now with the rise of Generative AI?On this week's episode, we welcome PJ Caldas, founder and creative chairman at Pereira and O'Dell, and best-selling author, to hear about his experiences using AI to produce his latest book, “The Girl from Wudang”. He shares the specifics of where he split the work with AI, his thoughts on machine learning being a trendsetter, and his insight on how one can constructively use AI to boost creativity.PJ Caldas (also known as PJ Pereira) is an advertising and entertainment pioneer. He believes agencies must provide return not only for brands, but for the time consumers spend with the work. That balance is the ultimate challenge marketers face today. PJ's credentials in content, digital, and advertising have made him one of the industry's most influential and respected creatives. He has been named to Adweek's Creative 100 as Top CCO, Ad Age's Creativity 50, and to the 4A's 100 People Who Make Advertising Great. Most recently PJ was named jury president of the inaugural AI discipline at 2023 ADC Awards. In 2023, PJ will release a book (his 5th) about the unlikely combination of Artificial Intelligence and kung fu. Caldas is particularly drawn to the concept of an AI's influence in design and creativity, and he tries to engage this emerging tech in his own creative process whenever possible.Timestamps:00:00:00 Intro00:02:06 About PJ's upcoming book “The Girl from Wudang”00:05:51 Uses of AI in production00:10:00 Small players have big storytelling opportunities through AI00:12:41 If Photoshop is a bicycle, AI is a horse00:16:03 Visuals v. Writing by AI00:21:13 The best brainstorming partner00:23:01 Machine learning is no different from devaluation of art00:24:10 Own your writing and make it yours00:25:55 Play with the audience's expectations and emotions00:27:54 Three takeaways◆Instagramhttps://www.instagram.com/reiinamoto/◆Twitterhttps://twitter.com/reiinamotoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our first episode in English (intro is in Spanish) / Este es nuestro primer episodio en inglés (con introducción en español).ENGLISH:He is the founder of Pereira O'Dell San Francisco and NY. Winner of an Emmy, bestselling author, and recipient of several Cannes Lions Grand Prix awards, he has become one of the world's most influential and respected creatives. A Brazilian who worked as an interactive creative director at DM9DDB, he was also a co-founder of AgenciaClick.That night we talked about his novel, "The Girl from Wudang" about immortality, martial arts, and artificial intelligence.By the way, Artificial Intelligence, his obsession for several years, was the common thread of the evening. We discussed the implications of this new tool that, for the first time, contributes to the creative process. We then went behind the scenes of "The Beauty Inside," the triple winner of the Cannes Grand Prix for Intel and Toshiba, and how this great idea came to be. We also discussed the creative process behind ADC101+1, the Digital Immersive Experience he created to celebrate The Art Director's Club, inviting 101 Art Directors to co-create with AI.We ended our conversation by discussing narrative as a fundamental tool to unite us as human beings and even about the role of mixed martial arts as a way of human expression where competition is essential.ESPAÑOL:El es fundador de Pereira O`Dell San Francisco and NY. Ganador de un Emmy, escritor de bestseller y merecedor de varios Grand Prix de Cannes Lions. Se ha convertido en uno de los creativos más influyentes y respetados del mundo. Un brasileño que trabajó como director creativo interactivo de DM9DDB, fue cofundador de AgenciaClick.Esa noche hablamos de su primera novela, “The Girl from Wudang” una historia sobre la inmortalidad, las artes marciales y la inteligencia artificial. De hecho, la Inteligencia Artificial, que ha sido su obsesión desde hace varios años, fue el hilo conductor de una noche, en la que platicamos sobre las implicaciones de esta nueva herramienta que por primera vez aporta al proceso creativo. Seguimos con el behind the scenes de “The Beauty Inside” la triple ganadora del Gran Premio de Cannes para Intel y Toshiba y cómo nació esta gran idea. Pasamos por el proceso creativo detrás de ADC101+1, la experiencia Inmersiva Digital que creó para celebrar The Art Director´s Club invitando a 101 Directores de Arte a co-crear con IA.Finalizamos hablando de la narrativa como herramienta fundamental para unirnos entre los seres humanos y hasta del papel de las artes marciales mixtas como una manera de expresión del ser humano en el que la competencia nos resulta algo fundamental y necesario.Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés oyendo ahora. Síguenos en FB o IG @elmartinezpodcast.Visit us at https://www.elmartinez.net/ and subscribe on Spotify, Apple Podcasts, or wherever you are listening now. Follow us on FB or IG @elmartinezpodcast. Hosted on Acast. See acast.com/privacy for more information.

PJ Pereira began his celebrated career as an advertising creative and a programmer in Brazil. As a right- and left-brained thinker who enjoyed writing and drawing as much as computers, he was a pioneer in the rise of digital advertising.This year, his agency, Pereira O'Dell, turns 15. After German independent network Serviceplan bought a 30% stake in the agency in 2021, Pereira O'Dell is moving from a bicoastal model with offices in San Francisco and New York to a national model that services clients in a borderless way.In this episode, Pereira also discusses how his agency is playing with AI and incorporating it into creative work while being mindful of ethical concerns. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

On this episode of AW360 we speak with PJ Pereira, Co-Founder & Creative Chairman, Pereira O'Dell. Right now is a critical time for marketers to go involved with artificial intelligence. PJ's perspective is that the best way to learn about AI is to simply start playing with it – and he makes a compelling case to … Continue reading "PJ Pereira, Co-Founder & Creative Chairman, Pereira O'Dell"

Robin Landa is a distinguished professor at Michael Graves College at Kane University, as well as an award-winning author who has written 25 books. She did her training as a Designer and fine artist and was swayed into writing. Robin's books are an extension of her work in the classroom to educate people and have taught 1000s of people to tap into their creative potential.One quick way for people to tap into their creative potential is to be curious and observant, and it's critical to maintain your creativity and mental health. There have been articles about the fact that being observant, wards off civility, and asking specific questions, posing questions about possibilities outside your own experience, not about regrets, but about possibilities. Listen to what other people say. That's how inventions are created. Strategic creativity is the power to conceive something that solves a problem and benefits people, aiming empathetically at an appropriate target audience, which is the key. When people think about creativity, they often think about poets or painters being creative and doing their own thing for themselves. In advertising, branding, and design, we aim at mass audiences. Being strategic in the creative process, and being relevant in order to connect with people and resonate in the long term. Being thoughtful and fitting into people's lives to have context, appropriate perspective, and humanistic, being people-centered. Make those observations, always look for that human truth, and have the insight on to base an idea. Solutions have to be interesting, something that people will want to spend time on. Looking at the social film for Intel by PJ Pereira, the president and chief global Creative Officer of Pereira O'Dell, called The Beauty Inside. Auditioning people on Facebook to be in the film, all fans – male or female – were called to audition for the lead role of Alex because his appearance changes every day. Every time this person wakes up, he's in a different body, it's the same person on the inside, just like Intel is on the inside, but the person looked different on the outside. People also played Alex throughout the experience on his Facebook timeline, via photos and videos, adding to his narrative at every step. When this person fell in love, he had to deal with the fact that his physical being kept changing. It was a real breakthrough idea in advertising, a branded content piece for Intel.You don't want your work to sound like advertising. Nobody wants to be sold. Nobody wants a sales pitch and therefore you have to get under people's radar. The greatest risk is to do something pedestrian, to do whatever the other guys are doing because no one's going to take notice. It hurts when advertising sounds like hucksters or snake oil salesmen. A lot of brands right now are trying to do good for society. Contribute the foundations they have, to sustainability. To align their values with Gen Z as Gen Z really wants to know what you're doing for the world, doing more than just making a profit. In this episode:[02:23] Ways to help people tap into their creative potential and communicate it to the worldAsking specific questions and being very curiousBeing observant is critical to not only maintaining your creativity but your mental health[04:49] How strategic creativity is so important for advertising agencies and graphic designersThe power to conceive something that solves a problemConnect with people in order to be relevant and resonate long termLooking for that human truth, that insight on what you can base ideas on[08:45] Discussing examples of great advertisingMcdonald's and Burger KingThe Fearless Girl on Wall streetThe social film for Intel by PJ Pereira called The Beauty...

PJ Pereira is an advertising and entertainment pioneer. He believes agencies have to provide return not only on the money brands are investing but also the time consumers are spending with the work. That balance is the ultimate challenge marketing faces today. In 2016, Pereira O'Dell was behind the rare participation of a brand in the prestigious “Official Selection” of the Sundance Film Festival with NetScout and Werner Herzog's “Lo and Behold, Reveries of the Connected World.” The film was named in Esquire Magazine's “Top 10 Best Non-Fiction Films” in 2016. His agency is credited with the creation of the first-ever social film (“The Inside Experience”) for Intel and Toshiba in 2011, which combined Hollywood talent content and social media participation. The film surpassed the triple Cannes Grand Prix winner “The Beauty Inside,” also for Intel and Toshiba, which is now being turned into a major feature film starring Emilia Clarke. “The Beauty Inside” was the first piece of advertising to win an Emmy against regular TV programming. With strong roots in digital and content, his milestones in the field include a feature film for Red Bull titled “Unflinching Triumph,” which in 2007 was named by Sports Illustrated as the “Most Amusing Sports Parody of the Year,” and an alternate-reality game titled “The Lost Ring” for McDonald's for the Summer Olympics in Beijing. Beyond advertising, Brazilian-born PJ Pereira is also a best-selling novelist. In 2015, his book trilogy "Gods of Both Worlds" spent a month as the #1 novel by a Brazilian author in his native country and was published in five other countries. In April 2017, in Brazil, he launched his fourth novel, "The Mother, The Daughter and The Lady Spirit" (“A mãe, a filha e o espírito da santa”). He has two kung fu black belts and is working on a karate one too. His credentials in content, digital, and advertising have made him one of the world's most influential and respected creatives. He was named the Top CCO in Adweek's Creative 100, recognized by "Creativity 50," and noted in 4A's 100 People Who Make Advertising Great. Most recently, PJ served as the President of the Cannes Lions Entertainment Jury. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/latinxswhodesign/message Support this podcast: https://anchor.fm/latinxswhodesign/support

Last year, PJ Pereira got a big assignment: to help market new Covid-19 vaccines to the public. Pereira explains what he learned trying to convince vaccine-hesitant Americans to get the shot.

PJ Pereira - an advertising and entertainment pioneer - shares his own personal success story and the hurdles he went through as a Brazilian immigrant in the United States.

Entrevista com PJ Pereira - escritor - autor da trilogia Deuses de Dois Mundos e de A Mãe, a Filha e o Espírito da Santa - e publicitário brasileiro premiado em Cannes. Deixou de se apresentar como publicitário - não porque não ama a profissão, mas porque descobriu-se muito mais do que isso - PJ é muitas coisas, além de pai, marido, filho, irmão ativista, professor e lutador - paixão de adolescência que se intensificou durante a quarentena. E é nesse clima intimista e cheio de sonhos que o recebemos pra bater um papo sobre sonhos, vida, perspectivas de futuro, criação e muitas outras coisas.

On episode 43 of Bouncing Back, I interviewed Jae Shin who was most recently a Copywriting intern at McKinney-NY.Jae's path into advertising is a fun one. He started off making people laugh as a circus clown, then after realizing clowns didn't make too much money he became a trapeze artist where he could use his skills to captivate his audience. From there he “walked into an advertising school on a whim” and immediately fell in love with the industry.Since graduating back in March, Jae has interned at both JOAN & McKinney where he got to flex his comedic writing and out of the box thinking. He's loves getting crafty and experimental when tackling briefs, and prides himself on being resourceful, not being afraid to push ideas based on his crazy imagination and his ability to wear multiple hats.Check out his ‘Pep Talk Holtine' idea on his portfolio to get a good idea of how his brain works. www.itsjaenotjay.com/And if you're PJ Pereira, Jae is ready to use his martial art skills to challenge you for a job.https://lnkd.in/e4nUp5n#covid19 #jobsearch #advertising #BouncingBack

PJ Pereira, Founder and Creative Chairman of Pereira O'Dell and Thelton McMillian, Chief Growth Officer of CI&T, discuss creativity and why it's vital and more important than ever. They share how it's one of the most important and valuable resources to businesses and organizations.

PJ Pereira is the co-founder and creative chairman of the innovative advertising agency, Pereira O'Dell. PJ is an advertising and entertainment pioneer who believes that agencies must provide return not only on the money brands are investing, but also the time consumers are spending with the work. His agency is credited with the creation of the first-ever social film, “The Inside Experience,” for Intel and Toshiba in 2011, which combined Hollywood talent content with social media participation. PJ Pereira is a proud Brazilian-American and one of the world's most influential and respected creatives. He is an Emmy winner, best-selling novelist, and double black belt in kung fu. In this episode… On social media platforms like YouTube and TikTok, it is common practice to see advertisements run as users watch videos. According to advertising expert PJ Pereira, these types of ads not only interrupt a consumer's experience, but they also lack the lasting effects of truly successful ad campaigns.  On the other hand, many Amazon ads are almost invisible to users, and few shoppers ever actually notice them. So how can brands successfully create awareness for their products on this platform without being too invasive? Pj's advice: get creative.  PJ Pereira, co-founder and creative chairman of Pereira O'Dell, joins Eric Stopper in this week's episode of Buy Box Experts to talk about how to successfully boost your ad campaigns with a bit of creativity. PJ shares his tactics for creating compelling advertising messages, raising awareness for a product without being invasive, and using cultural events to connect with consumers. Stay tuned.

In this D&AD special episode, we had a chat with PJ Pereira - Entertainment Jury President.

Dessa vez, fomos até Nova York para conversar com o sócio-fundador e Creative Chairman da Pereira O’Dell, PJ Pereira. PJ começou sua trajetória na DM9, de onde saiu 3 anos depois para abrir sua própria agência, a AgenciaClick, que marcou época no mercado digital ganhando tudo o que podia ser ganho, incluindo um Grand Prix […]

PJ Pereira is Founder and Creative Chairman at Pereira & O'Dell. PJ is an advertising pioneer, and one of the world's most influential creatives. He was named the Top CCO in Adweek's "Creative 100." He was recognized by "Creativity 50," and 4A's "100 People Who Make Advertising Great." In 2016, Pereira & O'Dell was behind the rare participation of a brand in the prestigious “Official Selection” of Sundance Film Festival with NETSCOUT and Werner Herzog's "Lo and Behold, Reveries of the Connected World", named in Esquire Magazine’s Top 10 Best Non-Fiction Films of 2016. His agency is credited with the creation of the first-ever social film, “The Inside Experience”, for Intel and Toshiba in 2011. Its follow-up, “The Beauty Inside”, was a triple Cannes Grand Prix winner, and the first branded content to win an Emmy against regular TV programming. He’s served on 6 Cannes Lions juries, including two jury presidencies. He also serves on the boards of the AdCouncil and The One Club. Beyond advertising, the Brazilian-born native is a best-selling novelist. In 2015, his book trilogy "Gods of Both Worlds" spent a month as the #1 novel in Brazil.

PJ Pereira is a Co-Founder and a Creative Chairman of Pereira O'Dell, one of the leading advertising firms. Over its relatively short history, Pereira O'Dell won every major industry award, including countless Cannes Lions and Emmy Award. In his native Brazil, PJ is known as the author of the best-selling book, Gods of Both Worlds.  His life story is inspiring, his view of the advertising business is unique, his passion for martial arts is contagious, and his love for his family is limitless.   www.TheAccentPodcast.com

PJ Pereira is the founder and creative chairman of Pereira & O'Dell. He also wrote a trilogy of West African myths. On this episode of Starting Out, Pereira discusses how writing helps maintain his business and creative acumen, and he talks about the pressure he felt to assimilate into America.

A heartfelt converstion about feeling like a fraud, the job of a CCO, good client relationships, parenting, PJ Pereira, and choosing a partner

Neste episódio viajamos para o mundo fantástico dos Orixás de PJ Pereira em Deuses de Dois Mundos – O Livro do Silêncio. Trilha Sonora “Tafi Maradi no voice” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ “Digya” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ “Dubakupado” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ Happy Strummin de Audionautix está licenciada sob uma licença Creative Commons Attribution (https://creativecommons.org/licenses/by/4.0/) Artista: http://audionautix.com/ Manda um recado pra gente: caixad​ehisto​rias@b9.com.br

Muito bem (3x), mais um #BTcast no ar! Desta vez, Alex recebe PJ Pereira, autor do livro “Deuses de Dois Mundos”, além de Talita Ribeiro, para juntos conversarem sobre religiões brasileiras de matriz africana e o respeito ao lidar com elas. Neste episódio, conheça como Ciências da Religião e Fantasia podem estar unidos, o que […] O conteúdo de BTCast 108 – Ciências da Religião em Romance é uma produção do Bibotalk - Teologia é nosso esporte!.

Muito bem (3x), mais um #BTcast no ar! Desta vez, Alex recebe PJ Pereira, autor do livro “Deuses de Dois Mundos”, além de Talita Ribeiro, para juntos conversarem sobre religiões brasileiras de matriz africana e o respeito ao lidar com elas. Neste episódio, conheça como Ciências da Religião e Fantasia podem estar unidos, o que […] O conteúdo de BTCast 108 – Ciências da Religião em Romance é uma produção do Bibotalk - Teologia é nosso esporte!.

:: É recomendado o uso de fones para se ouvir este episódio :: Sejam todos muito bem-vindos ao LivroCast número cinquenta e três. No podcast de hoje, Marcelo Zaniolo (@celo_zaniolo), Igor Rodrigues (@rodriguesigor), Marcela Teonilia (@teonilia) e Ana Cariane (@anacariane) se reúnem para falar de mitologia africana e da trilogia do autor nacional PJ Pereira: a série "Deuses de Dois Mundos". No LivroCast 053: Quem é o autor, por que ele resolveu escrever sobre o tema, de onde veio a ideia do livro, como funciona a narrativa, personagens, opiniões e muito mais. Locução: Igor Rodrigues (O Drone Saltitante), Lucien O Bibliotecário (Leitor Cabuloso / CabulosoCast) e Pedro Duarte (Bacanudo). Tratamento e Decupagem dos Áudios: Luís Beber. Edição e Revisão: Marcelo Zaniolo. Tempo de Duração: 93 minutos. Compre o Livro Comentado no Episódio de Hoje [SARAIVA] Compre o box com os três livros da série "Deuses de Dois Mundos" [SARAIVA] Compre o livro “Deuses de Dois Mundos: O Livro do Silêncio” [SARAIVA] Compre o livro “Deuses de Dois Mundos: O Livro da Traição” [SARAIVA] Compre o livro “Deuses de Dois Mundos: O Livro da Morte" [SUBMARINO] Compre o box com os três livros da série "Deuses de Dois Mundos" [SUBMARINO] Compre o livro “Deuses de Dois Mundos: O Livro do Silêncio” [SUBMARINO] Compre o livro “Deuses de Dois Mundos: O Livro da Traição” [SUBMARINO] Compre o livro “Deuses de Dois Mundos: O Livro da Morte" [LIVRARIA CULTURA] Compre o box com os três livros da série "Deuses de Dois Mundos" [LIVRARIA CULTURA] Compre o livro “Deuses de Dois Mundos: O Livro do Silêncio” [LIVRARIA CULTURA] Compre o livro “Deuses de Dois Mundos: O Livro da Traição” [LIVRARIA CULTURA] Compre o livro “Deuses de Dois Mundos: O Livro da Morte" Comentados no Programa  O Drone Saltitante, site / podcast do Igor Rodrigues TWR #054 - Deuses de Dois Mundos, episódio do Igor sobre este livro Papo de Fotografo, site / podcast da Ana Cariane LivroCast 040 - Armadinho Zero, com participação da Ana Book trailer de "Deuses de Dois Mundos: a trilogia épica dos Orixás" Book trailer de "Deuses de Dois Mundos: o livro da Morte" Reações de leitores sobre "Deuses de Dois Mundos: o livro da Morte" Pinturas feitas pelo autor PJ Pereira Postagens de Newton Fernandes no Brasil Post Trilha Sonora do Episódio: Incubus - New Skin Orishas - Intro Castello Branco - Guerreiros Críticas, Sugestões e Dúvidas E-mail: livrocast@lokotopia.com.br Twitter: @Lokotopia Twitter: @LivroCast Lokotopia no Facebook: http://www.facebook.com/lokotopia LivroCast no Facebook: http://www.facebook.com/livrocast Outros Links: LivroCast no ITunes Feed do LivroCast Informações Sobre o Episódio Aperte o play no topo da página para ouvir o LivroCast ou clique com o botão direito em download e escolha a opção “Salvar Destino Como” para baixá-lo em seu computador. O post LivroCast 053 – Deuses de Dois Mundos apareceu primeiro em LivroCast. O post LivroCast 053 – Deuses de Dois Mundos apareceu primeiro em LivroCast.

It's amazing how much martial arts and advertising have in common. Also, PJ shares the three key things he looks for in portfolios.

Sejam todos muito bem-vindos ao JPC Cast número nove. No podcast de hoje, Marcelo Zaniolo (@celo_zaniolo) e Diego Lokow (@Lokow) julgam os livros “Deuses de Dois Mundos”, de PJ Pereira, e “O Caminho Jedi”, de Daniel Wallace. Tempo de Duração: 33 minutos. Compre o Livro ”Auroras”, escrito por Andrey Lehnemann E-book disponível no site da Amazon Julgando Pela Capa – Auroras Andrey no Twitter Andrey no Facebook Livros Julgados pela Capa [Marcelo] Deuses de Dois Mundos – Editora Da Boa Prosa [Diego] O Caminho Jedi – Editora Bertrand Brasil Compre os Livros Comentados no Episódio de Hoje Links na Saraiva Compre o livro “Deuses de Dois Mundos” Compre o livro “O Caminho Jedi” Links no Submarino Compre o livro “Deuses de Dois Mundos” Compre o livro “O Caminho Jedi” Links na Livraria Cultura Compre o livro “Deuses de Dois Mundos” Compre o livro “O Caminho Jedi” Episódios Comentados no Programa LivroCast 035 [Parte 1] – Fábio M. Barreto JPC Cast 008 – O Magneto e De Coração para Coração LivroCast 037 – Indicações LivroCast Especial 002 – Morte em Dezembro LivroCast 038 – JabaCast Links Comentados no Programa Livrarias Curitiba Críticas, Sugestões e Dúvidas E-mail: livrocast@lokotopia.com.br Twitter: @Lokotopia Twitter: @LivroCast Lokotopia no Facebook: http://www.facebook.com/lokotopia LivroCast no Facebook: http://www.facebook.com/livrocast Outros Links: LivroCast no ITunes Feed do LivroCast Informações Sobre o Episódio Aperte o play no topo da página para ouvir o LivroCast ou clique com o botão direito em download e escolha a opção “Salvar Destino Como” para baixá-lo em seu computador. O post JPC Cast 009 – Deuses de Dois Mundos e O Caminho Jedi apareceu primeiro em LivroCast. O post JPC Cast 009 – Deuses de Dois Mundos e O Caminho Jedi apareceu primeiro em LivroCast.

Publicitário premiado fala sobre sua primeira obra no mercado literário Leo Neves PJ Pereira Paulo Jorge Pereira, o PJ Pereira, é um dos mais importantes e premiados publicitários brasileiros e, através de suas mais recentes criações, ganhou em julho deste ano um prêmio Emmy, que é considerado uma espécie de Oscar da televisão norte-americana, e foi comparado a JK Rowling, autora da série de sucesso Harry Potter. Carioca ele começou sua carreira como programador de computadores antes de se formar em Administração pela PUC do Rio. Com o canudo em mãos, se mandou para São Paulo para trabalhar com publicidade. Aqui na cidade se encontrou com Nizan Guanaes, trabalhou na DM9 e posteriormente abriu a agencia Click, uma das primeiras agências digitais do país. Em 2004 se mudou para os EUA, onde mora até hoje, e depois de uma temporada na consagrada AKQA fundou a Pereira & O’Dell, considerada hoje uma das mais importantes agências de publicidade do mundo. Ele acaba de lançar O Livro do Silêncio, primeira obra da trilogia Deuses de Dois Mundos, pela editora Livros de Safra. Playlist da semana: Rolling Stones - Beast of BurdenRod Stewart - Da Ya Think I'm SexyDesmond Dekker - IsraelitesRaphael Saadiq - Let's Take a WalkOtto - Exu Parade