Podcasts about marketing professional services

This episode of World of Marketing Podcast was originally released December 26, 2023. Carolyn Walker is the CEO and Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients' reach into new markets by introducing new channels and opportunities to get the word out. She's a champion of bold ideas, an agent of change, and a firm believer that marketing is not the savior but the amplifier. Here's a Glimpse of What You'll Learn 0:00 Preview - Experienced-Based Branding 1:04 Introduction 3:40 Response Marketing 6:37 Working With CorelDRAW 7:47 Working With McAfee 11:08 The Hackable? Podcast 14:05 Attracting Big Brands 15:38 Marketing Professional Services 19:47 Experience-Based Branding 20:58 Performance Marketing 23:05 Experience and Memory 27:06 Creating Excitement 29:37 Developing a Branded Podcast 36:00 Marketing Is an Investment 37:27 Past Mistakes 38:43 Mentors 40:31 Podcast Recommendations 41:23 Conference Recommendations 43:22 Rituals and Routines 47:51 Closing Thoughts Everyone knows the traditional marketing channels: website, video, social media, email, SMS, etc. When the world of marketing (nudge nudge) is as saturated as it is today, a bold idea like developing a new podcast or creating an emotionally engaging brand campaign to reach a completely new audience or shift your practice's positioning could be the secret to success. This is Response's specialty. If you want your business to punch above its weight class, we urge you to pay attention to what Carolyn has to say. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Carolyn Walker of Response This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.  

Full Transcript We are thrilled to have two leaders and colleagues in the digital document accessibility space on Article 19! They are Chad Chelius and Dax Castro, hosts of the Chax Chat podcast and co-founders of Chax Training and Consulting.  Join Tamman President Marty Molloy and Article 19 Podcast Host Kristen Witucki as they talk with Chad and Dax on a thrilling announcement, the origins of Chax Training and Consulting, and what they anticipate for the future of digital documents and digital accessibility as a whole.  - Chad Chelius is an Adobe Certified Instructor, Trainer, and Expert, he is an  Accessibility Document Specialist (ADS), author, consultant, and has spoken at the InDesign Summit, M-Enabling, CSUN, Tech Access, Creative Pro Week, Adobe MAX, and the Design + Accessibility Summit. As an Adobe Certified Instructor and consultant he teaches and advises on all Adobe print and web products, specializing in InDesign and InCopy workflows, Illustrator, automation, and PDF accessibility using InDesign, Word, and Adobe Acrobat. Dax Castro is an award-winning, Adobe Certified PDF Accessibility Trainer and certified Accessible Document Specialist (ADS) with more than two decades of experience in the marketing and communications industry. He has more than 200 hours of training, is an online influencer, trainer, speaker, and accessibility advocate that pushes the envelope of technology to produce more robust accessible documents. He has spoken at Creative Pro Week, Adobe MAX, Design + Accessibility Summit, CSUN, Assistive Technology Conference, and the SMPS (Society for Marketing Professional Services).

Carolyn Walker is the CEO & Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients' reach into new markets by introducing new channels and opportunities to get the word out. She's a champion of bold ideas, an agent of change, and a firm believer that marketing is not the savior but the amplifier. Here's a Glimpse of What You'll Learn 0:14 Introduction 2:51 Response Marketing 6:00 Working With CorelDRAW 7:06 Working With McAfee 10:12 The Hackable? Podcast 13:14 Attracting Big Brands 14:43 Marketing Professional Services 18:58 Experience-Based Branding 20:06 Performance Marketing 22:52 Experience and Memory 26:32 Creating Excitement 28:45 Developing a Branded Podcast 35:04 Marketing Is an Investment 36:34 Past Mistakes 37:50 Mentors 39:39 Podcast Recommendations 40:29 Conference Recommendations 42:26 Rituals and Routines 47:05 Closing Thoughts Everyone knows the traditional marketing channels: website, video, social media, email, SMS, etc. When the world of marketing (nudge nudge) is as saturated as it is today, a bold idea like developing a new podcast or creating an emotionally engaging brand campaign to reach a completely new audience or shift your practice's positioning could be the secret to success. This is Response's specialty. If you want your business to punch above its weight class, we urge you to pay attention to what Carolyn has to say. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Carolyn Walker of Response This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Amy Sandler is the Lead Coach & podcast host at Radical Candor, where she's also served as Chief Marketing Officer & Chief Content Officer. Amy has trained tens of thousands of people worldwide, ranging from CEOs and leadership teams to recent graduates just starting their careers. Her leadership philosophy focuses on empowering people to develop greater awareness, resilience and compassion, essential foundations for teamwork and shared success. A pioneer in bringing mindfulness-based leadership practices to the workplace, Amy was selected in 2014 to be one of the first 30 certified teachers of the Search Inside Yourself leadership program developed at Google. Amy brought mindfulness training and breathwork to executive coaching organizations Vistage and YPO, where she also served in leadership roles. Amy has spoken about the value of mindfulness at work and living authentically on podcasts including SuperManagers by Fellow, The Digital Workplace, and the Unplug meditation app, where her Mindful Meeting was voted the top work meditation in 2021. In her interview with the Simple Habit app on "Mindfulness in the Workplace and Loving Yourself,” Amy shares her journey of being a recovering perfectionist, the continual sense of “not enough-ness” many high achievers struggle with, and how coming out as a member of the LGBTQ community in the mid-1990s set her on the path of inner inquiry and healing. Amy shared more about her life journey on a recent episode of the Radical Candor podcast “Coming Out at Work.”Amy has an AB and MBA from Harvard University and an MFA in Screenwriting from UCLA. She has performed stand-up comedy, walked on fire seven times, and is in the third year of a Qi Gong teacher certification program.Here's a video intro of Amy in her own words and a keynote she delivered to the Society for Marketing Professional Services. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Janki and I discuss the 'pack mule' versus 'unicorn' mentalities and a few tools to help you identify your strengths. We also cover the importance of establishing boundaries to get where you want to be. Janki DePalma is the Director of Business Development for Kirksey Architecture, with over 20 years of experience in the architecture, engineering and construction industry. She's a connector at heart who believes there always is room to widen the circle and give people a sense of belonging. Janki is a frequent speaker and writer on topics such as networking, emotional intelligence and women in construction. She is a past-president for the Society for Marketing Professional Services, a board member of AIA Austin and active with ULI and Commercial Real Estate Women. A San Francisco native, Janki cheers loudly for the Warriors, 49ers and Giants. LinkedIn: https://www.linkedin.com/in/jankidepalma/

Marci Thompson is the Chief of Strategy and Growth at The Society for Marketing Professional Services. She leads the strategic direction for marketing, engagement, publications, and training, representing a dynamic network of more than 7,400 marketing and business development professionals from architectural, engineering, planning, interior design, construction, and speciality consulting firms located throughout the United States and Canada. A contributing writer for trade publications and a two-time author, Marci studied social work at Bowie State University and is certified in instructional design, digital event strategy (DES), and diversity and inclusion (d+i). https://www.smps.org/ https://brandgroupies.com/

Recorded earlier this year during the week ahead of Mother's Day, Frank and Faith talk to two of the Super Moms in our network. In Part 2 of our Super Moms series, they talk to Bethany Rustic Smith of Energy Systems Group (ESG). Bethany offers great advice on managing a career at full-throttle and making time for three kids. The conversation is rich with relationship advice, parenting ups and downs, and real-life wisdom.   Bethany Smith, FSMPS, CPSM, is a 25-year construction industry veteran, having built her Marketing and Corporate Communication career with construction giants Messer Construction Co. and Turner Construction Co. Now embarking on a new challenge, Bethany has taken the role of Strategic Marketing Leader at ESG where she leads the company's marketing and communication efforts throughout the country.   Bethany is a graduate of the Cincinnati Chamber's "We Lead" program and was named one of Cincinnati's Forty Under 40 by the Cincinnati Business Courier. In April of 2005 during her term as President of the SMPS Greater Cincinnati Chapter, she received the Certified Professional Services Marketer designation from the Society of Marketing Professional Services, and in 2014 was named a Fellow - one of her most prized accomplishments. Bethany Rustic Smith: www.linkedin.com/in/bethanyrusticsmith/  Music by RomanSenykMusic on Pixabay. www.pixabay.com 

 An out-of-the-box thinker, Matt's passion is doing what others assume can't be done. He is an aggressive marketer who has helped construction, engineering, architectural, and real estate consulting firms realize tens of millions in fees from projects ranging from $500K to $2B. He has been quoted in Engineering News-Record, written about in Zweig White's Marketing NOW, is an award-winning speaker, and hosts HelpEverybodyEveryday.com, a blog authored by some of the brightest minds in the marketing field. Matt wrote the book, Proposal Development Secrets: Win More, Work Smarter, and Get Home on Time. He is also a co-author of the Marketing Handbook for the Design & Construction Professional and author of the Society for Marketing Professional Services' research white paper on “Marketing to the Mind.” His interest in reaching audiences stems from a lifelong obsession with music. His work in podcasting, social media, and website development was born from a love of exploring new technologies. And his competitive edge and drive to always improve the firms he works with can be traced to his past as a competitive runner. In this show we will discuss the following: 02:20 How have times changed for submitting proposals 08:24 Being a modern-day project manager 10:15 New hiring trends in the industry 14:53 Working smarter 16:48 Tips for helping marketing principals function around sales and marketing activities 21:25 The buyer's journey and cold proposals 25:21 The million-dollar question when submitting proposals 28:12 Never talk about the due date 30:10 What to take into account when publishing a production schedule 32:45 Resources for learning proposal writing 

Are you ready for a crash course on SMPS HQ? In this episode Michael and I dig into how SMPS is organized and the different resources HQ provides to members and chapters alike. We also take a peek at what the next few years look like for HQ. Michael V. Geary, CAE, is the CEO of the Society for Marketing Professional Services and the SMPS Foundation. Prior, he served as the President & CEO of AmericanHort and Horticultural Research Institute, the horticulture industry association and research foundation, and concurrently as the executive of the Ohio Produce Growers & Marketers Association and the Nursery & Landscape Association Executives. Earlier he was the Executive Director of the American Institute of Architecture Students and served in senior staff roles for the National Association of Home Builders. Geary is a graduate of the University of Florida and earned a certificate in Diversity & Inclusion from Cornell University. Links Website: smps.org Michael's LinkedIn: https://www.linkedin.com/in/michaelvgeary/

Welcome back to the She's Wild Podcast hosted by Nancy Surak! Today's guest is Sally Riker, partner at Lowe's Engineers. Sally has 25 years of experience in the A/E/C industry and was named by the Atlanta Business Chronicle in 2020 to their List of Women Who Mean Business. Sally was recognized as one of the most influential women in A/E/C in Georgia 2018-2022. She was named to the “40 under 40” list of leading professionals by Georgia Trend magazine and she was recently appointed to the Urban Land Institute's America's Women's Leadership Initiative Committee.Sally's career journey has been filled with success and she's long been recognized as a strong leader. She attributes her leadership skills to being involved in team sports in her youth and dives into the lessons she learned being a fast-pitch pitcher on her softball team. She is proud to be a woman in the STEM field and works to lift other women up in traditionally male dominated industries. Today's episode will leave you feeling empowered and ready to step outside of your comfort zone and into a position or career path you might be thinking about.Memorable Moments:4:50- When you're playing team sports, you learn early on how not only to lead but support, how to cheer others on. It's something where every person on the team is a critical component to your success. So it's the same thing here at work.7:29- So the biggest thing that I always tell people is to be responsive and communicate. That is one of the biggest things that will help a project or help a client understand where you are with the project. If you don't communicate with them, you're not responsive, or you don't pick up the phone, it lends to a lot of problems that perhaps you could have nipped in the bud, to begin with.12:18- I feel like it is so important, especially for women, to raise your hand, get involved in those leadership roles, don't just be a member or participate, really get involved. There are not enough women out there that get involved with nonprofit organizations, professional organizations that really raise their hand and say, “Hey, I want the opportunity to lead”.21:42- One thing that I have to say is women are strong, we're resilient. I feel very, very honored and privileged to be here at Lowe, I'm the only female partner.27:05- I really never thought I would be in a STEM field growing up; I thought I was going to be on Broadway or a news anchor or something like that, but, you know, it is possible.36:00- Put yourself in the arena, make yourself bigger, you know, and at the end of the day, it's you that counts. You're your own worst critic, and you're probably the one that holds holding yourself back in the long run.Connect with Nancy:Instagram: https://instagram.com/nancysurakLinkedIn: https://www.linkedin.com/in/nancysurak/Website: www.nancysurak.comConnect with Sally:LinkedIn: https://www.linkedin.com/in/sally-riker-f-same-1b1a1943/Website: https://loweengineers.com/Sally's Book Recommendation:Daring Greatly Brene Brown via Amazon: https://amzn.to/3OAbK8TShe's WILD Sound production by:Luke Surak, Surak Productions: surakproductions@gmail.com

In this episode, I continue our professional skills-building conversation with Keelin and Matt. If you are a newbie to marketing and the proposal process, you do not want to miss this. We are answering questions that you may be afraid to ask, or maybe you just don't know where to go and get these answers. If you missed episode 38, we started our conversation on identifying roadblocks, follow-up, and knowing when you are speaking up too little or too much. This week, we'll dive into what task you should be working on and what you need to complete that action. We'll also talk about making mistakes. Everyone makes them, even us. Lastly, Matt and Keelin both answer their rapid file questions. You don't want to miss their answers to the #1 piece of advice for new AEC Marketers. They both offer valuable insight.Identifying what project or task you should be working on and what action to take to complete the assignment: 2:51What happens when you make a mistake? 8:22Matt's #1 piece of advice for Marketers new to the AEC Industry: 14:58Keelin's #1 piece of advice for Marketers new to the AEC Industry: 15:38About Our GuestsKeelin Cox, CPSM, ENV SPSenior Marketing SpecialistStantecKeelin Cox, CPSM, ENV SP is a creative thinker and problem solver with a focus on thoughtful interactions throughout the AEC industry. As a senior marketing specialist at Stantec, she is invested in supporting the water sector to build winning proposals, create smart strategies, and help her teams serve their communities. Keelin is the host of the AEC Marketeer podcast that explores AEC marketing and beyond.Matt HandalAn out of the box thinker, Matt's passion is doing what others assume can't be done. He is an aggressive marketer who has helped construction, engineering, architectural, and real estate consulting firms realize tens of millions in fees from projects ranging from $500K to $2B.He has a healthy disrespect for the status quo and loves to challenge conventional wisdom.Matt is a co-author of the Marketing Handbook for the Design & Construction Professional and author of the Society for Marketing Professional Services' research whitepaper on "Marketing and the Mind."Links Mentioned in this Episode:Marketers Take Flight YouTube ChannelAEC Marketeer Podcast Help Everybody Everyday BlogProposal Development Secrets BookRate, Review and Subscribe on Apple PodcastsCheck out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value in listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

Are you new to the industry or maybe recently graduated college new to the professional world?Or have you been around for a few years, but not sure how or who to approach with some of your questions?Maybe you have questions about communication, conflict, or basic professionalism?Well, in this episode,  I'm bringing in two guests to answer the questions you were too afraid to ask. Matt Handal, author of the Proposal Development Secrets Book, and Keelin Cox, host of the AEC Marketeer Podcast bring insight to questions around communication, conflict, and different workplace situations.  There's so much information to unpack in this episode, we'll release part two next time. But I'd love to know your thoughts on this format. It's a new format for us and allows me to bring you different ideas, information, and guests. Let me know what you think.  Introducing Matt Handal: 2:38Introducing Keelin Cox: 3:49Identifying Roadblocks and Finding Work Arounds: 5:28Why is follow up important?: 13:01How do you know if you are speaking up too much (or too little): 20:35 About Our GuestsKeelin Cox, CPSM, ENV SPSenior Marketing SpecialistStantecKeelin Cox, CPSM, ENV SP is a creative thinker and problem solver with a focus on thoughtful interactions throughout the AEC industry. As a senior marketing specialist at Stantec, she is invested in supporting the water sector to build winning proposals, create smart strategies, and help her teams serve their communities. Keelin is the host of the AEC Marketeer podcast that explores AEC marketing and beyond.Matt HandalAn out of the box thinker, Matt's passion is doing what others assume can't be done. He is an aggressive marketer who has helped construction, engineering, architectural, and real estate consulting firms realize tens of millions in fees from projects ranging from $500K to $2B.He has a healthy disrespect for the status quo and loves to challenge conventional wisdom.Matt is a co-author of the Marketing Handbook for the Design & Construction Professional and author of the Society for Marketing Professional Services' research whitepaper on "Marketing and the Mind."Links Mentioned in this Episode:Marketers Take Flight YouTube ChannelAEC Marketeer Podcast Help Everybody Everyday BlogProposal Development Secrets BookRate, Review, and Subscribe on Apple PodcastsCheck out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value in listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

So often marketing falls into the bucket of "non-technical" or "non-billable" work. Through this conversation, Lindsey and I explore how to get marketers out of these buckets and showcase the AEC Marketer's skillsets in ways that resonate with our firms and the industry. Lindsey K. Mathieu is the owner and founding Principal of Golden Egg Concepts. In this role, she provides integrated marketing communications and business development consulting services for clients in the architectural, engineering, construction, development and real estate industries. She was recognized by the Hartford Business Journal as a member of the “Forty Under 40″ class (2014). She is a past member of the Society for Marketing Professional Services' program committee, and serves as an in-kind sponsor for the Connecticut Chapter responsible for graphic design support. She has been published in Marketer, a bi-monthly journal published by the Society for Marketing Professional Services. She serves on the Business Advisory Board for Three Rivers Community College. She has volunteered in the past with Junior Achievement, and actively volunteers with Northeast Coonhound Rescue and Connecticut Draft Horse Rescue. Links: https://goldeneggconcepts.com/ LinkedIn: https://www.linkedin.com/in/lindseysiragusa/

In today's episode, we are talking to GinaRenee Autrey. She is the Marketing and Communications leader for Kleinschmidt Associates.GinaRenee joins me to talk about using leadership campaigns and thought leadership to bring revenue to your firm, even through the COVID pandemic. Using new ways to bring marketing to the AEC industry, marketers can really shine by helping shift the business learning and leadership models. GinaRenee explains how by bringing more content online, their firm not only kept people engaged by learning but also brought more business into their firm. How did they do it? Check out some of the key points from this podcast.How to shift business development during COVID: 4:01Chris Goodell, our Thought Leader: 5:24The value of marketing on Linkedin: 7:31Other marketing ideas: 8:16What’s a Knowledge Hub (and how do you create one): 9:47How to get White Papers created quickly: 13:14Have you thought about adding Webinars?: 14:14Use your industry association: 18:01What stats should you track and monitor?:21:32#1 piece of advice for new AEC Marketer: 28:29Favorite or Most Memorable Win: 29:14What are you most excited about?: 30:25About GinaRenee AutreyGinaRenee is a marketing professional with 20+ years of experience and a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives.She is responsible for leading all marketing and communication activities including but not limited to: strategic planning, development, and implementation of marketing campaigns for foundational clients and top pursuits, content marketing, collateral materials, lead generation, market research, event planning and participation, marketing communications including press releases, media relations, web content, social media, and internal communications.GinaRenee is an active member of SMPS (Society for Marketing Professional Services) and NAPP (National Association of Photoshop Professionals). She has also served on committees for numerous charitable organizations including the Communications Chair on the Board of Directors for ACE Mentor Houston 2016-2018.Resources Mentioned in this Show:GinaRenee Autrey - Marketing and Communications Leader, Kleinschmidt AssociatesKleinschmidt AssociatesFull Momentum VodcastRate, Review & Subscribe on Apple PodcastsIf you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodesthat you’ll only know about if you subscribe to the podcast. Subscribe now!Support the show (https://pod.fan/marketerstakeflightpodcast)

Carl Dickson is the founder of CapturePlanning.com and PropLIBRARY. Carl is a proposal manager, writer, trainer, and coach. A career spanning 30 years, Carl has published over a thousand articles, whitepapers, books, and training materials. The articles he publishes reach over 100,000 professionals every week and over 7 million professionals have visited his websites.As a speaker, Carl has presented at conferences and events sponsored by (APMP); Society for Marketing Professional Services; Marketing Research Association; Armed Forces Communications and Electronics Assoc. (AFCEA); FOSE; Deltek; Fairfax County Community Business Partnership; Government Contracting Institute; and the Washington DC Office of Contracting and Procurement.

"It’s your story, you own it, you get to write the story that you’re going to tell, you get to write the story that you’re going to live" - Shennandoah ConnorIn this episode, I spoke with Shennandoah Connor, Vice President of Strategy and Client Services at Connor Creative about how advisors can focus on their client’s perspectives and issues rather than their own. We discussed the application of behavioral economics to better serve clients. We also discovered unique issues to women in the financial services industry.Please subscribe to the GET READY! With Tony Steuer podcast. Bio: Shennandoah Connor is a graduate of the “get ‘er done” school of thought, Shennandoah Connor takes strategy and execution to the extreme, rapidly developing and implementing both client and company initiatives while maintaining high standards of excellence. Shennandoah actively writes and speaks on topics related to marketing, leadership, and business for many conferences and organizations including SXSW Interactive, Women in Finance, the Institute for Leadership in Capital Projects, the Society for Marketing Professional Services, the Women’s Global Leadership Conference in Energy, and others.

Decision Vision Episode 35: Should I Hire a Business Development Coach? An Interview with Rod Burkert, Burkert Valuation Advisors Why should I hire a business development coach? What are the most important aspects of marketing my professional services? In this interview with “Decision Vision” host Mike Blake, Rod Burkert of Burkert Valuation Advisors answers […] The post Decision Vision Episode 35: Should I Hire a Business Development Coach? An Interview with Rod Burkert, Burkert Valuation Advisors appeared first on Business RadioX ®.

On this episode of 22 Motivational Minutes, Tactical Marketing Expert Christa Nelson discusses her personal revelations after attending a speaking event with Marlo. Listen in as Marlo and Christa dig into the power of Maverick Mantras and how they create traction when you’re stuck or doubting in business. If you’re looking for an inspiring story with easy and actionable steps to get you motivated, this episode is for you! Christa Nelson is a Tactical Marketing Strategist, Graphic/Web Designer, Digital Marketing Specialist, Social Media & SEO Guru. She holds a Bachelor of Liberal Arts, and graduated magna cum laude with a Master of Business Administration. Christa also fulfilled the requirements for the Certified Professional Services Marketer in October 2003 granted by The Society of Marketing Professional Services. Christa is a LIFE instructor at the University of Dubuque and also frequently guest lectures on various marketing topics, branding techniques and communication tools. She is quite passionate about helping others identify their DNA. Christa previously owned and operated The Epiphany Group, Inc. a full-services marketing firm in Atlanta. You can connect with Christa on Linkedin at: https://www.linkedin.com/in/christaanelson/ --------------------- My book, The Making of a Maverick, Building Champions in Business and in Life is available now on Amazon. It vibrates with a frequency of action. It contains some of the most tactical and detailed information I’ve ever given, all in hopes of inspiring you to gain clarity and remove self-doubt. Get it right here - bit.ly/MaverickBook Lastly, if you are looking for clarity to what may be holding you back, you can take The Maverick Assessment. It was created to help you understand the 4 Pillars of Performance to Making Mavericks and Building Champions. Take it now - http://bit.ly/2XSPGfg

The A/E/C industry is dependent upon business development and marketing professionals to bring in new business; learn about the Society for Marketing Professional Services of Oregon & how it can help move the industry forward.BONUS: Learn about the annual Boards, Bags & Brews event!

The A/E/C industry is dependent upon business development and marketing professionals to bring in new business; learn about the Society for Marketing Professional Services of Oregon & how it can help move the industry forward.BONUS: Learn about the annual Boards, Bags & Brews event!

In this episode, Alissa DeJonge, Vice President of Research is joined by Mia Ying, CERC's Research Analyst and share recent research conducted on the Northeast states, for a presentation given at the Merge Conference held by the Society for Marketing Professional Services. For the nine Northeast states - Vermont, New Hampshire, Maine, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, and Pennsylvania - Alissa and Mia compare economic indicators and trends including overall population, percentage of change in population, international and domestic migration, household income patterns, GDP per capita, housing permits, as well as imports and exports - and where Connecticut ranks within the group.

Perryn Olson is a sought after B2B marketer and business advisor who understands the impact both strategy and technology can have on a company’s growth and bottom line. He works hand-in-hand with My IT’s proactive support team and clients to secure their networks, educate their employees, and to implement best practices to protect and grow their companies. Perryn has developed business growth strategies for solopreneurs to multi-billion-dollar companies nationwide.He is a certified marketer with SMPS (Society of Marketing Professional Services), past president of SMPS Southeast Louisiana, and past co-chair of SMPS SRC 2015. He has spoken and written extensively within the build and tech industries, and in 2014, he wrote the Construction Executive’s Guide to Brand Marketing. Perryn is an Eagle Scout, a graduate of Loyola University New Orleans, and named one of Gambit's Forty Under 40 in 2010. He enjoys the outdoors, sports, and animals, in fact, he spent 5 years volunteering with the Audubon Zoo as an advanced animal handler and educator. Perryn lives outside of New Orleans with his wife, two daughters, and a husky. See acast.com/privacy for privacy and opt-out information.

Josh Miles is the Chief Marketing Officer at the Society for Marketing Professional Services, former Principal at MilesHerndon, and host of the Obsessed with Design podcast and the Professional Services Marketing podcast. In this episode we talk about how to make a great steak, making big career decisions, and much more. Listen to Know Indy and meet the good people who are doing their best right here in Indianapolis. Guests range from business leaders and community activists, to musicians and artists. On each episode one guest joins host Steven Tyler for an in-depth conversation about their life, career, passions, and what drives them. Know Indy is your introduction to the talented and interesting people you need to know. Website: https://www.knowindy.com Twitter: https://twitter.com/knowindyshow Instagram: https://www.instagram.com/knowindyshow/ Facebook: https://www.facebook.com/knowindyshow

Josh Miles is the Chief Marketing Officer at the Society for Marketing Professional Services, former Principal at MilesHerndon, and host of the Obsessed with Design podcast and the Professional Services Marketing podcast. In this episode we talk about how to make a great steak, making big career decisions, and much more. Listen to Know Indy and meet the good people who are doing their best right here in Indianapolis. Guests range from business leaders and community activists, to musicians and artists. On each episode one guest joins host Steven Tyler for an in-depth conversation about their life, career, passions, and what drives them. Know Indy is your introduction to the talented and interesting people you need to know. Website: https://www.knowindy.com Twitter: https://twitter.com/knowindyshow Instagram: https://www.instagram.com/knowindyshow/ Facebook: https://www.facebook.com/knowindyshow

(https://bdacademy.pro/wp-content/uploads/2018/04/Pat-McCloughlin.png) Patrick McLoughlin Patrick McLoughlin is the founder of the practice growth agency, Accounting for Growth or A4G. He’s spent the last 20-years helping accountancy firms grow by Patrick is working with more of their perfect clients. He writers on new business development for the AAT’s magazine: Accounting Technician, and runs the LinkedIn group, Marketing Professional Services, with over 12,000 members. If he has any spare time, he keeps busy with 12-year old identical twin daughters. He also carries the lifelong burden of supporting Derby County FC. All of Patrick’s work focuses on ROI for accounting firms. He’s passionate about putting right the many marketing budgets that are wasted by ignoring ROI. In just 24 minutes, you’ll hear all of these great accounting growth goodies: Patrick quotes Steve Pipe on the difference between sales and marketing: “Marketing is everything you do to get the meeting. Sales is what happens during and after that” Accountants take note – you can’t attract your ideal client unless you are the ideal accountant for them The role of service in setting apart the good accounting firms from the great ones How integral are you as an accountant to the business clients you serve? The key ways accountants have changed the way they win work over the years Being good used to be a differentiator but now it’s just a qualifier Dinosaurs – there are still large accounting firms winning work on price, doing 100% compliance work Many accounting firms don’t want to change because compliance work is still lucrative Research via Thomson Reuters: “30-35% of accounting firms will go out of business in the next few years” To get into the top 100 Club of accountants, you don’t have to be that big or even good The culture of winning work in large firms comes down from the top Marketing is largely disconnected from putting money ‘in the bank’, even in large accounting firms Few top 50 accounting firms have clear, well thought out growth plans ROI on marketing and BD activities is not just about first year income but lifetime value To win work, you need touch points and face time in front of your ideal clients You don’t have to stick to one route or pillar to build your accounting firm Accounting firms can’t differentiate easily by selling accountancy services Which clients do you really love to work with – the stuff you’re really proud of? A great positioning script to use before submitting proposals more expensive than the client currently pays What an over-emphasis on sales skills does for accounting firms The kind of things win-loss research can give you to grow your accounting firm What should be the hiring policy for progressive firms who want to grow? Where the real value is for accountants in coming years The default position for many clients is ‘my accountant doesn’t understand me and my business’ …and much more! To contact Patrick: 01509 210067 Twitter: A4gonline Liked your Top 100 Club Podcast Interview with Rob Brown" target="_blank">email him directly>> www.a4g.co.uk Patrick’s personal mission statement: “Most successful firms have Business Development represented at most senior level. Yet in many 50+ employee accounting firms, marketing is handled by marketing assistant or a partner’s p.a. The big problem for large accounting firms is that they can’t differentiate themselves. They don’t dig deep enough to understand who benefits most from working with them – their perfect clients. They don’t just fail to specialize, they actively generalize their firms – forcing clients to differentiate on price. This is what all of my work is about.”

People have been confiding in Judy Schriener since childhood. She has made a career out of asking questions and getting people to open up. We will learn about Judy, the people she’s interviewed and the places she’s visited. Judy Schriener is a longtime award-winning business journalist, author and radio show host. She has always been fascinated with how people think, what makes them do the things they do, how they have overcome seemingly insurmountable challenges, and how they feel about it all. And she's been fortunate enough to make a living getting answers to those questions from thousands of people over the last 30 years. She was just the second person ever to be named an Honorary Fellow in the prestigious trade group Society for Marketing Professional Services two years ago, among other honors. ... Judy is passionate about traveling all around the world and has been to some places -- alone -- where few American women have been alone, including Saudi Arabia and Kuwait. She is determined to continue traveling well into the future. Judy grew up in Denver, is a rabid Broncos fan, lived in New York City and the Washington D.C. area for several years and now is living the good life in the Phoenix, Arizona, area. You can find Judy online at www.OffTheRecordWithJudy.com

Click the podcast player button above to listen or subscribe to the show on iTunes. https://entrearchitect.com/wp-content/uploads/2015/02/ehaltportrait.jpg ()When Annmarie and I launched our residential architecture studio in 1999, we made a very important decision about the name of our firm. We wanted to be sure that our name was unique and would clearly separate our studio from the many other residential architects in our region. We wanted a name that would be easy to remember, endure and outlive the firm's founders when the next generation might take the lead. We wanted a name that would not burden us as principals, forcing us to be the only people that prospects would want to meet when developing new business and interacting with clients. If our names were on the door, would we be the only people qualified to represent the firm? We wanted a name on which we could build a brand. We named our firm, http://www.fivecat.com (Fivecat Studio) and succeeded in building a successful brand of high-end residential architecture in the lower Hudson Valley of New York State. This week on the Entrepreneur Architect Podcast, I am speaking with a person who understands the how important proper branding is to the success of every architect. She’s responsible for rebranding multiple New England-based architecture firms. Emily Hall is a Senior Associate with Union Studio Architecture & Community Design based in Providence, Rhode Island and we had a fantastic conversation about how to successfully rebrand an architecture firm.   Please review this podcast on iTunes. Referenced in this Episode http://www.unionstudioarch.com (Union Studio Architecture & Community Design) http://www.unionstudioarch.com/news-and-ideas/13-studio-musings/23-blog-entry-1828863 (Donald Powers Architects) http://www.risd.edu (Rhode Island School of Design) http://www.durkeebrown.com (Durkee Brown Viveiros Werenfels Architects) http://www.smps.org (Society for Marketing Professional Services) http://ww2.uri.edu (University of Rhode Island) http://www.cnu.org (Congress of New Urbanism) http://www.unionstudioarch.com/about-us/people/donald (Donald Powers, AIA, LEED AP, CNU) http://www.unionstudioarch.com/about-us/people/douglas (Douglas Kallfelz, AIA, LEED AP, CNU) http://www.charrettevg.com (Charrette Venture Group) http://statcounter.com (StatCounter Analytics Software) http://www.google.com/analytics/ (Google Analytics) http://www.highlandstandard.com (Robert Troutman, Highland Standard) (graphic design) http://www.nail.cc (Nail Communications) http://www.coterenard.com/ (Cote Renard Architecture) http://dig-architecture.com (Dig Architecture) Using a design brief Definition of “Brand” Importance of brand continuity Operations manuals and brand guidelines (the brand book ) http://chrismcrobbie.com (Chris McRobbie Design + Illustration) (web design) Contact Emily Hall https://twitter.com/unionstudioarch (@UnionStudioArch) on Twitter Episode Transcription (Transcript) How to Successfully Rebrand An Architecture Studio with Emily Hall Episode 65 Mark R LePage: This is the Entrepreneur Architect podcast episode 65. (music) Mark: Welcome back to Entrepreneur Architect podcast. My name is Mark R. LePage and this is the podcast dedicated to a successful life as a small firm architect. Whether you have plans to someday start your own firm, you're in the process to start up or you might be an experienced small firm architect just trying to make a difference, this podcast is for you. My goal is to inspire you to build a better business, so that you may pursue your purpose with passion and live the life of your dreams. Mark: When Annmarie and I launched our residential architecture studio in 1999 we made a very important decision about the name of our firm. We wanted to be sure that our name was unique and would clearly separate our studio from the many other residential architects in the region. We...

As clients and prospects become more difficult to reach, you might be tempted to make your marketing louder. But don't. It will only annoy them, says Adrian Ott, author of the new book, The 24-Hour Customer: New Rules in a Time-Starved, Always-Connected Economy. Instead focus on strategic marketing that fits into the "ebbs and flows" of their time. Listen as Ott outlines how to embed yourself and your services into clients' habits and routines and some of the new rules for marketing services.