Podcast appearances and mentions of cyrus shepard

Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity and unique perspectives are your new best friends in the digital arena. We unpack a treasure trove of insights with Cyrus, covering the key concepts of modern SEO: the importance of brand searches, building authority through expert imagery, and the critical need to integrate personal experience. Discover how Google's shifting algorithms and Quality Raters Guidelines are reshaping the landscape, requiring a pivot from traditional keyword-heavy strategies to a more holistic, value-driven approach. Cyrus shares firsthand experiences from his time as a Quality Rater, offering a rare glimpse into how Google evaluates experience and authenticity. Find out why now is the time to invest in unique, non-scalable content that showcases your expertise and passion, setting your brand apart from AI-generated noise. Brand is the play, folks.  Key Segments [00:06:59] Brand Building for AI Defense [00:10:21] EDGE of the Web Title Sponsor: Site Strategics [00:12:48] "Images as Essential Content" [00:16:39] EDGE of the Web Sponsor: InLinks [00:18:49] Challenging SEO Quality Rater Role [00:21:13] Evaluating Experience for Google Rankings [00:24:23]  People-Focused Content [00:29:41] EDGE of The Web Sponsor: Wix Studio [00:33:04] Personalization: Your Company's Unique Edge [00:36:59] Evolving Strategies for Affiliate SEO [00:39:17]  Launching New SEO Marketing Directory: Zippy List Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks: https://edgeofthewebradio.com/inlinks  Wix: http://edgeofthewebradio.com/wix Follow Our Guest: X: @CyrusShepard X: @ZyppySEO LinkedIn: Cyrus Shepard Resources: Zippy SEO Company List

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape.  Explore the profound shifts that are shaking up the old-school SEO world. From understanding Google's reliance on brand as a filter to discovering which digital strategies can enhance your site's authority without solely focusing on keywords, we've got the latest insights. Care to rethink your link strategy? Discover how anchor texts can shape your brand's perception and influence your rankings in this domain-driven age. Erin and Cyrus explore fresh approaches that every good SEO should consider adopting. Don't miss out on this Zippy discussion where we explore the starting point for building a brand that impacts SEO.  We would always love a review! Go to RateThisPodcast/EDGE and let us know what you think about this interview! Key Segments: [00:07:33] Measuring Brand Impact in SEO [00:15:54] EDGE of the Web Title Sponsor: Site Strategics [00:18:53] Essential Brand Marketing Basics  [00:21:47] Off-Site Brand Engagement Strategies [00:24:47] Evolving SEO: Personal Experience Matters [00:27:23] Future-Proof Your Content Strategy [00:30:43] EDGE of The Web Sponsor: Wix Studio [00:33:37] Mirror, Image, and SEO Authority Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest: X: @CyrusShepard X: @ZyppySEO LinkedIn: Cyrus Shepard Resources: Zippy SEO Company List

When Cyrus Shepard took a $15/hour job as a Google quality rater, he discovered something fascinating: Google's recent updates aren't actually about "helpful content" - they're about eliminating over-optimized websites, even when they provide valuable information. In this illuminating Marketing Speak episode, the former Moz SEO lead explains why traditional optimization tactics are becoming toxic and how to adapt. Drawing from his experience analyzing thousands of websites through recent updates, Shepard shares why brand authority has become the new key to SEO success and why even small companies can build enough brand recognition to protect themselves from algorithm updates. Most importantly, he reveals what's actually working in 2025 - and it's not what most SEO experts are teaching. If you're wondering why your traffic has plateaued or dropped despite following best practices, this episode is a must-listen! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/490.

Join Ross as he sits down with SEO expert Cyrus Shepard to explore why brand building has become essential in today's search landscape. Cyrus shares what happened when he disavowed every inbound link on his site, why Google seems to reward authenticity over traditional SEO tactics, and how focusing on experience and trust can give you the edge in the ever‐changing SERPs.Show Notes:00:00 Welcome Cyrus and brand swag01:10 The Bold Move: Disavowing Every Inbound Link02:00 Aftermath: Results of the Disavow Experiment06:17 When the Disavow Tool Still Matters08:44 Contrarian Takes & Being ‘Right' in SEO09:43 Why Google Wants Real People14:21 SERP History & Competitive Analysis20:00 Over‐Optimizing vs. Brand Building Show Links:Zyppy's Disavow Experiment  Tom Capper on Brand AuthorityAhref's SERP history featureCyrus on Bluesky

Cyrus Shepard has been in the SEO industry for a long time, and in this incredibly insightful interview, he shares the most important lessons he's learned since the HCU. He has been working to figure out what Google considers to be “helpful content” and identify what website owners can do to recover from the update, or succeed, in the new landscape.  After analyzing 4000 ad- and affiliate-supported sites, he shares his findings for both the winners and losers. He talks about everything from deoptimization to humanizing your content.    If you've been affected by the HCU, or you're looking to rank a new website in 2025 and beyond, this interview is for you. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Cyrus Shepard, the expert at Zyppy SEO, discusses the intricate experiments on disavowing links. He delves into how these practices can significantly impact SEO strategies and what marketers need to be cautious about. Cyrus provides insights into the technical aspects and the potential repercussions of improper link disavowal. Learn more about enhancing your SEO tactics by understanding the nuances of link management from a seasoned professional. Show NotesConnect With: Cyrus Shepard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cyrus Shepard, the key figure at Zyppy SEO, discusses Google's shift to human-focused content. He explores how this change impacts SEO strategies and the importance of creating content that resonates with human interests and experiences. Cyrus emphasizes the need for marketers to adapt to these changes to improve their visibility and effectiveness in search results. Today, he shares insights on aligning content with genuine user needs and expectations. Show NotesConnect With: Cyrus Shepard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to another episode of the Niche Pursuits News Podcast.  This week Jared and guest host Morgan Overholt discuss the most important and recent news for small publishers and SEOs. They also share their side hustles and some weird but useful niche sites. The big news this week is that we're seeing a reversal in traffic gains from the Google Core Update They share another open letter to Google and talk about some of the important points the author, Cyrus Shepard, made Their thoughts on Google's decision to update its spam policies Jared shares a weird niche site: Best Hashtags Morgan shares the site Thread Reader Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative  

What on-page factors are associated with sites that see big gains or declines after Google updates?  Cyrus Shepard explains his recent research looking at correlations between a range of on page factors that might affect Google's perception of your site and analyzes which factors were associated with increases or decreases in site visibility. Are stock photos a death knell? Are ads a deal breaker? Should contact information be on every page?What Cyrus learned from being a Google Quality Rater? It isn't easy to become a quality rater. It is hard work and pays beans but someone had to do it, right? Cyrus jumped into the breach and from his experience explained how these guidelines should inform your site.   What is the future of SEO?  Things are changing fast. Ai is stealing eyeballs and impacting search results. How long does SEO have and should we all be looking for other jobs or will generative AI solutions to search just increase the opportunities? Will Google continue to be the main source for leads going forward?  The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 150Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Join Nate Matherson as he sits down with Cyrus Shepard for the thirty-sixth episode of the Optimize podcast. Cyrus works as an SEO and online marketer. As an early and long-time employee of Moz, he built his reputation by studying Google's algorithm, researching and publishing scientific SEO studies, helping brands and businesses improve online visibility, and continually teaching new SEO best practices to others. Today, he runs Zyppy, an SEO software company that makes expert techniques available to everyone. In our episode today, Nate and Cyrus dive into Google's Antitrust lawsuit and the hidden insights our audience should consider to improve their SEO and content marketing efforts. Listen to Cyrus speak on how user engagement data drives a house of cards (Google's algorithm). During the episode, Cyrus and Nate discuss the process of becoming a Google Quality Rater and why mobile optimization is critical. As a bonus for our listeners, Cyrus shares his results from applying what he's learned to his site and his optimization priority for 2024. In this week's deep dive, Cyrus and Nate visit one of our more popular topics: internal linking strategies. Cyrus references his research and gives our audience critical insights into the results of what's working and how to craft the perfect internal links strategy to succeed in 2024. Rounding out the episode, Cyrus covers ranking factors, domain authority, user interaction signals, and his predictions for 2024, including the upcoming surge in AI-generated content. Closing the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Cyrus on LinkedIn & Twitter & WebsiteImportant Links:Internal Link Case StudySelective Link Priority Study

SEO is evolving. And E-E-A-T is at its core. Let's take a real-world example. A health website revamped its UX. Result? A 50% boost in organic traffic. This showcases the power of E-E-A-T through UX. But first, some context. According to a SEMrush study, user experience signals influence over 15% of search engine rankings. This…

Imagine a world where your every click, every second spent on a webpage, subtly influences online rankings and guides your digital experience.  A world shrouded in mystery, where the secrets of SEO are guarded by the titans of the digital realm, and the inner workings are so intricate that even experts find them challenging to understand. Join Mark on an exhilarating journey with the man who infiltrated the heart of Google and unearthed secrets that will forever alter your understanding of SEO. Together with an army of Google quality raters, Cyrus Shepard helped shape the destiny of digital content. Their mission: to train machine learning algorithms, steering them towards a human-like evaluation of content quality.  Cyrus Shepard, the mastermind behind Zyppy SEO, has over ten years in the game and knows a thing or two about what makes search engines tick. In an attempt to learn more, he became one of 16,000 people around the world who work as a Google Quality Rater: a trained Google contractor whose job is to rank the quality of websites and their content.  Here are some of the topics Mark and Cyrus discuss in this episode: What Google Quality Raters actually do How Google uses their quality raters to train its machine-learning algorithms The ways Google has been stretching the truth and why Why Cyrus had to stop thinking like an SEO expert and start thinking like a user The benefits of understanding modern SEO practices How Google rates good quality content Why quality content continues to be king Why your content has to be better than AI-generated content Strategies for creating content for both the user and search algorithms Why branded content is so important Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram:  https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

When a talented SEO like Cyrus Shepard becomes a Google Quality Rater, you know we'll get someone who has excellent insights on how Google evaluates your site and where you fail to impress them.So in this week's episode, Gael asks Cyrus all the questions that matter to figure out:

Why do SEOs need to understand the history of the industry's reputation? Does SEO still get a bad rap? How can you help grow the SEO reputation? Wix's Mordy Obertein and Crystal Carter are back to discuss how the SEO community can overcome the sometimes shady reputation associated with the SEO industry. Founder of Zyppy SEO, Cyrus Shepard, joins to answer the question, is SEO's bad reputation legitimate or maybe not so much?  Michael Lewittes, founder of Ranktify, chimes in to elaborate on how past SEO tools tarnished the SEO industry's reputation, noting how new tools can change the future landscape.  Embrace the responsibility of maintaining core SEO values and join us in revitalizing the industry's reputation as a whole. What's done is done, but the future has not been written. Join us as it's time to Terminate the lingering reputation from the early days of SEO this week on the SERP's Up SEO Podcast! Key Segments [00:01:34] What's On This Episode of SERP's Up? [00:03:26] Focus Topic of the Week: SEO Reputation [00:23:13] Focus Topic Guest: Cyrus Shepard [00:28:10] Tool Time w/ Michael Lewittes [00:48:13] Snappy News [00:55:26] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Cyrus Shepard Michael Lewittes Montse Cano Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Zyppy SEO Ranktify What does good E-E-A-T even mean? News: Google: No Such Thing As Perfect Formula For Ranking Google: Author Bylines Don't Help You Rank Better; Google Doesn't Check Credentials

So here we are, a fresh new year to grapple the Google beast and get our site found online. But what should be our SEO priorities in 2024? What's coming down the pipe? And what is old hat? Today I'm joined by one of our favourite guests on the Recipe for SEO Success podcast, Cyrus Shepard. We're going to be rubbing our crystal balls together and chatting through what we think are the big things to focus on in 2024. Will AI ruin SEO once and for all? What algorithm updates do we see coming? Can we finally forget schema? We'll answer all this and more in today's episode.   Tune in to learn:  What impact Generative AI will have on the Search results The importance of User signals in ranking What Cyrus learned as a Google quality rater Whether backlinks still matter If you still need to keep using schema The three-second rule and why it matters more in 2024 What Cyrus learned from the recent Google privacy trial And so much more. Head to episode notes  Useful resources:  Cloudflare Pingdom GTmetrix Google Search Quality Rater Guidelines Freebies: SEO SOS Challenge Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Welcome back to another episode of the Niche Pursuits News podcast!  This week Spencer and Jared decided to do things a little bit differently. As the year is coming to a close, they decided to talk about the 3 top Niche Pursuits podcast episodes for 2023, as well as their personal favorites. Spencer explains how he collected the data to determine which episodes were the most listened to this past year, and then they kick off the episode by talking about the third most listened-to podcast, which was the interview with Grady Hudd. Grady grew his niche site to $9k per month in 2 years with no SEO experience. Spencer and Jared talk about why they think this was such a popular podcast. Grady's relatability was probably key, and it's likely that many beginners connected with his situation. The second most listened-to episode was Forrest Webber, who talked about how he grew his portfolio to $40k a month after replacing rental properties with websites. They talk about his story, the important mindset shift that brought him so much success, and how he scaled his business. The most popular podcast for the year was with Shelly Marmour, a travel blogger who grew her monthly income from $700 to $52k per month in 1 year with affiliate SEO. Shelly's story was also relatable and inspirational, as many people could probably identify with where she was in the beginning and were interested to see how she grew her business so incredibly.  Then Spencer and Jared share their favorite episodes of 2023. Jared's favorite was Cyrus Shepard's episode on internal link building and he described the interview and the information shared as incredibly succinct and easy to understand. The episode was packed with actionable tips and insightful details about internal linking based on a data-heavy study that Cyrus did, and he talks about everything from Link Whisper to link sculpting. Spencer's favorite was how Kevin Espiritu grew his gardening site from $400 per month to 8 figures per year, which is also a story that most people can relate to. He started out like most of us, building his site back in 2016, and today he's making over $10 million per year.  He did it by growing his website first, then his YouTube channel and his social media channels, and then he launched his own products. What Spencer and Jared especially like about this episode is his approach to plateaus in his business and how he acquired another website and merged the two into a massively successful brand. And that brings us to the end of this episode of Niche Pursuits News and the end of another year of Niche Pursuits podcasts that seek to motivate, educate, and inspire.  Here's to another year of learning from one another and to a very successful 2024! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this interview, I spoke with SEO expert Cyrus Shepard about his career and insights into search engine optimization today. Cyrus shared how he accidentally fell into SEO while trying to market his own websites in the early days. He started by doing SEO for his wife's company, then got a job in customer support at SEO Moz, working his way up to become their lead SEO. Your SEO deals from SEOSLY:⚡️25% OFF Cora: https://seosly.com/cora

Want to hear about the latest developments in AI and the potential impact on website owners? Don't miss the latest episode of Niche Pursuits News! Once again, Jared and Spencer team up for an engaging and informative discussion that covers a range of exciting topics. They start by talking about how the WordPress Jetpack plugin incorporates an AI assistant directly into the editor. This feature will allow users to generate text directly in WordPress and also correct spelling and grammar, generate titles, and uses several different prompts for tone, all for $10 a month. Then they discuss a report on the Search Generative Experience, the “new featured snippets,” and how quotes may be pulled directly from websites without any attribution or backlinks. This would cause quite a stir among SEOs and publishers, and Jared and Spencer discuss the implications and concerns surrounding this development. On a potentially positive note for some, they share a recent tweet by Cyrus Shepard, who crawled millions of URLs to compile a list of 7 categories of searches that are unlikely to trigger AI results in the SERPs. Google Bard is also a topic of conversation in this episode. Jared and Spencer discuss the new location settings, which have been added to help localize queries, and new developments in exporting tables to Google Sheets, which is now easier than ever. The discussion then shifts to Spencer and Jared's side hustle projects. Spencer talks about his idea for a YouTube series, where he acts as a mentor and host in a competition between two or three people. Their challenge? To start a small online business in just 30 days, with the winner taking home a monetary prize. The journey would be documented in a single, well-edited, and inspirational video. Speaking of inspirational, Jared and Spencer share their experience being part of the Amazon Influencer program. Both believe this is a great program for quick financial wins, and they talk about content ideas as they continue to upload videos to see where this side hustle leads. Jared briefly shares his other side projects, including a YouTube channel he's working on at the moment. In subsequent episodes, he expects to give listeners a better status update. In the final segment of this episode, Jared and Spencer talk about some of the weird niche sites they've discovered. Jared reviews a website called Best Love Text Messages. It was likely originally created as a source of messages for loved ones but eventually expanded into a wider variety of messages, quotes, and captions. The website used to get 300,000 organic page views until a Google update, and although it still boasts a substantial number of keywords and page views and could be easily replicated with AI nowadays, there are also areas for improvement. Spencer shares a website with several web-based games he used around 2010: QWOP. It's a video game that was extremely popular back in the day and still manages to attract almost 50,000 organic visitors per month. With a DR of 64 and a substantial Twitter following, Jared and Spencer discuss the potential of supporting it through a Patreon-like platform. As always, this is another episode filled with thought-provoking discussions, innovative ideas, and actionable tips. Don't miss out on the opportunity to learn and be inspired by this episode of Niche Pursuits News. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Do you want to know the optimal number of internal links you should build to new pages? Or how about which anchor texts will get you the best results? In this episode of the Niche Pursuits podcast, long-time SEO expert Cyrus Shepard shares some very interesting answers to these questions you won't want to miss. His findings come from an in-depth study he did on the impact of internal linking on a website's ranking and traffic. He analyzed 1800 websites and 23 million internal links and found a positive correlation between internal links and Google traffic. But there's a catch. After a certain point, the relationship between internal links and traffic diminishes. So, how can you make the most of your internal links? Cyrus emphasizes the importance of controlling both popularity and relevance in internal linking. He shares insights on Page Rank Sculpting and advises starting with a plan and adding links as soon as possible to avoid playing catch-up later. He also believes updating old content and internal linking should be a continuous part of your site management process. Cyrus then shares tips on where to place internal links and the importance of varied anchor text. Plus, he shares his thoughts on keyword cannibalization and an example of how linking multiple pages together using keyword-rich cannibalization keywords improved the ranking of all pages. But internal linking isn't the only factor at play. Redirecting 404 pages with a 301 redirect to a highly relevant page is important. Plus, he recommends automation tools like Link Whisper to help find internal linking opportunities.  Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter   Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper 

Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on AI content tools to share how-to and how not to use them, and why. They also go on a sidebar discussing the “happening in real time” implosion of Twitter and its eventual demise. In addition, the two give important must-knows about structured data and how it can impact your internal linking. Now it's time to take your inbound link building hat off and put your internal linking hat on for this episode of the EDGE! [00:01:25] Cyrus Shepard & Erin Sparks Discuss Twitter [00:03:23] Internal Link Building  [00:05:36] The Importance of Anchor Text [00:07:18] Helpful Contextual Linking vs Menu Navigation [00:09:22] How Helpful is this Page? [00:11:20] Awareness, Consideration, Decision [00:12:04] Just Getting Started in SEO? Do this. [00:12:43] EDGE of the Web Sponsor: Site Strategics [00:15:12] Named Entity Linking  [00:18:25] Bullish on Structured Data? [00:19:40] Manual Penalties for Structured Data Spam [00:22:40] EDGE of the Web Sponsor: Wix [00:23:13] Automated Content Writing [00:27:25] The Artificial Intelligence is Learning [00:29:45] AI Chatbots are a Research Tool [00:31:44] EDGE of the Web Sponsor: SE Ranking [00:33:51] SEO Pro Tip [00:35:58] What Bugs/Excites You About the SEO Industry Right Now? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site   Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/pageonepower Take the SE Ranking Checklist Challenge! Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords. Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section. Run a website audit and show what issue you are going to fix. Do a backlink check and upload your backlinks to the Backlink Monitoring tool. Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package.  We'll Announce That On Our Feb 10th Podcast! A $2,500 Value! Follow Guest https://twitter.com/CyrusShepard https://zyppy.com/about/ https://www.linkedin.com/in/cyrusshepard/ https://moz.com/community/q/user/cyrus-shepard Would love it if you'd give us a rating on ratethispodcast.com/edge!

Cyrus Shepard is this week's guest on episode 568 of EDGE of the Web show. He sits down with Erin Sparks to discuss the changing SERP features, visual search, and the future outlook of SEO. He is an SEO, online marketer, content publisher, speaker, and writer. Cyrus first discovered SEO in 2009, and took a wine business from 500k in sales to 2.5 million in one year. Now let's discuss why SEOs are Google's farmers on this episode of the EDGE! [00:00:35] Introducing Cyrus Shepard [00:02:35] Pathway to SEO  [00:06:03] Visual Search [00:08:39] EDGE of the Web Title Sponsor: Site Strategics [00:09:25] Zero Click Perspective [00:09:57] Google's Writing Its Own Content [00:11:28] We're Google's Farmers and It Wants Our Crop [00:13:50] The Omnichannel Approach [00:17:31] You Gotta Know the SERP [00:18:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix  [00:18:33] Zero Click Study from Semrush [00:21:28] Google MUM Taking Hold [00:24:07] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking [00:25:47] Any Tools Tracking SERP Features Well?   Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/pageonepower Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value! Follow Guest https://twitter.com/CyrusShepard https://zyppy.com/about/ https://www.linkedin.com/in/cyrusshepard/ https://moz.com/community/q/user/cyrus-shepard Would love it if you'd give us a rating on ratethispodcast.com/edge!

Have we grown past the pursuit of the almighty link above every other SEO tactic? Certainly, since Google released the Penguin update in 2012, addressing link farms and other issues associated with people gaming the system, the idea of getting as many links as you can is not the path toward ranking.  But still, links are still a factor. So where do links legitimately fit into a solid SEO strategy?   Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, carve up the links and their role in SEO like the Halloween Jack-o-lantern.  There's a shift of mindset that has to occur in SEO. Both Mordy and Crystal agree that there is an over-emphasis on links for SEO. To them, links are fundamentally about traffic and helping users. Creating quality content that makes sense to link to is fundamental and earns market credibility, not “link juice.” Still, establishing quality links is integral to a well-built SEO campaign. The right links from the right sites pointing to the right pages can impact how well you rank. Which is why Debbie Chew, SEO Manager at Dialpad, shares her three best key link-building tactics, from personalized outreach to stats posts to research reports. Key Segments: [00:02:14] What's On This Episode of SERP's Up? [00:03:08] Episode 10 of the SERP's Up Podcast! [00:03:41] Focus Topic of the Week: Links [00:15:22] Focus Topic Guest: Debbie Chew  [00:21:21] The Top of the SERP [00:28:44] Snappy News [00:31:04] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Debbie Chew: https://twitter.com/justdebbb  Judith Lewis: https://twitter.com/JudithLewis Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Link Building Tactics that Actually Work: https://debbieychew.com/blog/link-building-tactics/ Link Building Myths for SMBs: https://www.wix.com/seo/learn/resource/link-building-myths-smbs  Internal Link Study by Cyrus Shepard: https://zyppy.com/seo/internal-links/seo-study/ News: Google releases October 2022 spam update: https://searchengineland.com/google-releases-october-2022-spam-update-388880  Google Shopping Searches On Desktop Get More Visual: https://www.searchenginejournal.com/google-shopping-searches-on-desktop-get-more-visual/468434/

There have been a lot of changes that SEO has gone through since the early days. From owning your own SEO website and implementation to doing a demand management strategy, getting an inbound marketer, or building your own SEO strategy. We can now predict that search engines would use personalization techniques to get their target…

The one about why Twitter is good, SEO Tips, answering questions to create content and the film Pixels - TG67    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:02:44 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:11:14 Content Spotlights   ROGER: 9 Reasons Why Twitter Is Actually Good by Brad R Edwards on MUO: https://www.makeuseof.com/why-twitter-is-actually-good/ (https://www.makeuseof.com/why-twitter-is-actually-good/)  PASCAL: 22 Smart Google SEO Tips for 2022 by Cyrus Shepard for Moz.com   https://moz.com/blog/smart-google-seo-tips-2022 (https://moz.com/blog/smart-google-seo-tips-2022)    00:25:28 Marketing Tech and Apps    ROGER: It's all about questions and answers:   Answer the public (questions): https://answerthepublic.com/ (https://answerthepublic.com/)  Quora (questions and answers): https://www.quora.com/ (https://www.quora.com/)  PASCAL: It's all about visual marketing   Vista Create https://create.vista.com/ (https://create.vista.com/) an alternative to Canva and other templates driven platforms, lots of options to choose from for your social media campaigns   PNG Find https://www.pngfind.com/ (https://www.pngfind.com/) Upload, download & share free transparent png images – explore a library of 750K free png files!    00:33:20 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:39:47 Creator Shout Outs   ROGER: Scott Johnson – The Escaping Lawyer – Thinking on your feet: https://www.linkedin.com/posts/scottjohnston-speaker_leadership-sales-gravitas-activity-6894971578866884608-0TTc (https://www.linkedin.com/posts/scottjohnston-speaker_leadership-sales-gravitas-activity-6894971578866884608-0TTc)  PASCAL: Bettina Sherick, President and Founder of Hollywood In Pixels, a charitable and educational organisation ensuring that Hollywood digital campaigns are recovered and preserved, and that the incredible campaigns of today and tomorrow are not lost to time: https://hollywoodinpixels.org/ (https://hollywoodinpixels.org/)  00:46:37 Film Marketing   PIXELS (2015)   Director: Chris Columbus   Writer: inspired by 2010 French animated short film written and directed by Patrick Jean.   Music By: Henry Jackman, ( Wreck-It Ralph 2012)   Starring: Adam Sandler, Kevin James, Josh Gad, Peter Dinklage, Michelle Monaghan, Brian Cox, Ashley Benson, Sean Bean, and Jane Krakowski.   Strapline: This summer, it's game on or game over!  This superb film appeals to all children of the 1980s and is a lesson in market segmentation and targeting just for that audience. But we look at the extensive social media campaign and product collaborations which made up the successful campaign for this film.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content Spotlight   Marketing Tech and Apps   This Week in History   Creator Shout Outs   Film Marketing   Please subscribe and leave...

On Ep. 64 of iPullRank's Rankable Podcast, Garrett Sussman hosts Cyrus Shepard, Co-founder of Zyppy, to discuss the topic “Fallout from Google's Title Rewriting.”Cyrus is a long-time SEO consultant and practitioner who's worked with Moz and is the co-founder of Zyppy. Currently building new SEO software. Whatever he's doing, he'd probably rather be hiking or running. He's always educating around the fundamentals of SEO. His deep knowledge of strategy and tactics has established him as a well-regarded source of value in our industry.Curious what he's put out over 2021? Check out his top 2021 content.Google started to aggressively change titles on search results across the web a few months ago regardless of your title tags.That's led to a few headaches for SEOs. Cyrus has been paying close attention and shared what he's learned over that time. In this episode, we cover:How important are title tags?Why should we invest in title tags when Google will just rewrite them?How can you tell when Google changes your titles?What's the best way to monitor and measure title tag performance?

Today we'll be looking at some negative SEO issues that have come up including how an onlyfan performer may have taken down reddit's homepage, your IP address in Google results, Meta's new restrictions on advertising, and the worst practice for handing over a site from one agency to another.How easy would it be to remove reddit's home page from Google's index? Apparently a simple DMCA is all it took. Cyrus Shepard noted on twitter that the main reddit homepage wasn't ranking #1 anymore and some further investigation looks like a DMCA request was the culprit.While you are checking out the tweets, also take a look at Cyrus' company Zyppy and their SEO success factors. Probably one of the better put together lists of ranking factors you should and shouldn't care about.https://twitter.com/CyrusShepard/status/1478101570646540289https://zyppy.com/seo-success-factors/We've all been there, a staging version or just the straight IP version of the site gets indexed. I didn't bring this up yesterday as part of the office hours recap as John somewhat touched on this issue, but there was a reddit thread where he put in a lot of effort into the reply and I think it's important enough to mention. John Mueller said that generally, Google will list a site in its search results with the domain name rather than using an IP address. But if you see both and know your website is crawlable via this protocol then there's no reason to worry about being deindexed. https://www.reddit.com/r/TechSEO/comments/rs7pjb/perfect_storm_caused_a_tank_in_ratings_ip_address/ Starting January 19th, 2022 Meta (You know, Facebook) will no longer allow you to market certain targeting options relating to sensitive topics. A list containing examples for all types of sensitive categories was given Health causes (e.g., “Lung cancer awareness”, “World Diabetes Day”, “Chemotherapy”)Sexual orientation (e.g., “same-sex marriage” and “LGBT culture”)Religious practices and groups (e.g., “Catholic Church” and “Jewish holidays”)Political beliefs, social issues, causes, organizations, and figuresI think this is a great move, and I am happy to see this. Having worked in marketing in the medical field, I did sometimes feel like we were able to target a little too accurately and it felt someone intrusive. Little by little, we're getting less targeted ads, but we're also safeguarding our privacy. I think the balancing act is a tough one, but this is the right direction. This also is something I think will help balance out the ability to influence a specific group too much, and forces advertisers to broaden their ads to a larger spectrum of people with differing political or social beliefs. https://developers.facebook.com/blog/post/2021/12/08/updating-metas-detailed-targeting-options/Hiding results when handing over a site: Just a fun little reminder of the URL removal tool in Search Console - which is used to temporarily remove a result from the search result pages. Think of it like a filter for results, and you are asking Google to filter the results out that follow a specific pattern. I've seen this used in negative ways when handing over a site from one agency to another, it's a bit hidden but a great way to hide the important parts of a page with nothing else wrong with the site. https://twitter.com/JohnMu/status/1477740336134959104

Ben and Cyrus Shepard, SEO Strategist at Moz, discuss the topic of educating the SEO market. Educating the SEO market has been one of the central pillars of Moz throughout the years since inception. Ben and Cyrus talk in detail about why the principle of education is so important to Moz and how this affects the business. Has Google’s leading influence over the years helped or hurt how we practice SEO? Show NotesConnect With: Cyrus Shepard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today, Ben and Cyrus Shepard, SEO Strategist at Moz, talk about getting your links from the right place. How do you figure out what is the best audience for the links that you’re building? Ben and Cyrus discuss different ways that you can approach promoting your content. It all boils down to understanding who your target audience is. Show NotesConnect With: Cyrus Shepard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Ben chats with Cyrus Shepard, an SEO Strategist at Moz, about link-building strategies. What are some effective link-building tactics that you can apply to your business? Today, Cyrus shares link-building strategies used by Moz, one of the most trusted SEO companies in the world. Ben and Cyrus talk about how you can use link-building as a respected SEO. Show NotesConnect With: Cyrus Shepard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

The one about U2 Concerts, Smart SEO, Inshot and Melon video apps and Highlander - TG34  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:01:25 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:10:35 Content Spotlights  ROGER: U2 Go Home: Live From Slane – Paddy's Day Special - Pre-show ft. Dermot Kennedy (The Virtual Road) https://youtu.be/8stMaExq3as (https://youtu.be/8stMaExq3as) and then: U2 Go Home: Live From Slane – Paddy's Day Special - Homecoming Show 1/9/01  PASCAL: 21 Smart SEO Tips for 2021 by Moz SEO expert Cyrus Shepard for the https://www.youtube.com/hashtag/whiteboardfriday (#WhiteboardFriday) video series https://youtu.be/dwXa7HmOn4k (https://youtu.be/dwXa7HmOn4k)  00:22:53 Marketing Tech and Apps   ROGER: Audio and Video  ROGER: It's all about short-form video  YouTube Shorts: https://9to5google.com/2021/03/16/youtube-shorts-us-launch/ (https://9to5google.com/2021/03/16/youtube-shorts-us-launch/)  Inshot Video App: https://inshot.com/ (https://inshot.com/)  PASCAL: It's all about your next online presentation  Whereby https://whereby.com/information/business/ (https://whereby.com/information/business/) the online meeting platform previously known as appear.in with an updated business plan  Melon https://melonapp.com/ (https://melonapp.com/) a new web-based live streaming studio. No downloads required for your guests.  00:32:55 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:40:17 Creator Shout Outs  ROGER: Robyn Allen's Friday Shout Outs in the style of Bob Dylan or Love Actually: https://www.linkedin.com/posts/robyn-allen-ras_ozzytheofficedog-robynallen-shoutouts-activity-6778587540036300800-cEXC (https://www.linkedin.com/posts/robyn-allen-ras_ozzytheofficedog-robynallen-shoutouts-activity-6778587540036300800-cEXC)  PASCAL: David Neuman, Co-Founder of Happs.tv, new live video series ‘Getting Started' with special guest including Jason Silva and Jeff Davis https://happs.tv/@DavidNeuman (https://happs.tv/@DavidNeuman) or https://www.youtube.com/channel/UCMe-zVhXT_RNi5lE2OL3Qrg (https://www.youtube.com/channel/UCMe-zVhXT_RNi5lE2OL3Qrg)  00:45:45 Film Marketing  Highlander (1986)  “It's a kind of magic. There can be only one. The Quickening. The Gathering.”  These phrases have entered into legend thanks to the film Highlander and it's incredible soundtrack by Queen.  https://en.wikipedia.org/wiki/Connor_MacLeod (Connor MacLeod) (Christopher Lambert) is born in the https://en.wikipedia.org/wiki/Scottish_Highlands (Scottish Highlands) in the 16th century. After reviving from a fatal wound, MacLeod is found by swordsman https://en.wikipedia.org/wiki/Juan_S%C3%A1nchez_Villa-Lobos_Ram%C3%ADrez (Ramírez) (Sean Connery) who explains they and others were born immortal, invincible unless beheaded. Immortals wage a secret war, fighting each other until the last few remaining will meet at the Gathering to fight for the Prize. In 1985, the Gathering is finally happening in https://en.wikipedia.org/wiki/New_York_City (New York City) and MacLeod must make sure the Prize is not won by his oldest enemy, the murderous Kurgan (https://en.wikipedia.org/wiki/Clancy_Brown (Clancy Brown)).  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing...

In a new year, the pendulum is swinging once again for all things content marketing. Are you on the right side? This week's episode features an all-star guest list of SEO experts (in order of appearance): Cyrus Shepard, Founder of Zyppy; Mike King, Managing Director & Founder of iPullRank; Aleyda Solis, Intl. Mobile SEO Consultant & Founder of Remoters.net; Rand Fishkin, Co-Founder & CEO of Sparktoro; and Kevin Indig, Director of SEO at Shopify. Listen and learn as this experienced group discusses Core Web Vitals, visual search and the ongoing debate of the most important ranking signals for the future, plus more. Subscribe to C&C Listen on iTunes Listen on Stitcher Listen on Spotify Show Notes: 1:04: Cyrus Shepard, Founder of Zyppy | How Core Web Vitals, passage indexing and engagement will impact both ranking signals and click-through rates 2:20: Mike King, Managing Director & Founder of iPullRank | Is Core Web Vitals all hype? What to focus on instead 7:46: Aleyda Solis, International Mobile SEO Consultant, Founder of Remoters.net | The importance of visual search 11:16: How Google vs. Apple affects outcomes internationally 12:20: Rand Fishkin, Co-Founder & CEO of Sparktoro | Brand identity vs. link building 13:15: What is a good link signal vs. a bad link signal? 15:11: Kevin Indig, Director of SEO at Shopify | Why Google's increase in SERP features will affect rankings and traffic Show Links: Follow Cyrus on Twitter Follow Mike on Twitter Follow Aleyda on Twitter Follow Rand on Twitter Follow Kevin on Twitter Follow Ross on Twitter Follow Caroline on LinkedIn Send us an email

So usually around this time of year, I do an SEO predictions podcast. But you know what I’m over it, the world and their rabbit has an SEO podcast these days, and everyone does a predictions podcast, so no. It’s not happening here. And also the predictions are always the same. Voice search will be bigger. Optimise for EAT. SERPs will change. Schema blah blah blah. Obviously, we have the page experience update coming in May 2021 but we’ve covered that in our episode with Peter and we’ll do more around that time. And here’s another thing. The more SEO changes the more it stays the same. And most people (and yes I know it’s not all) are not even getting the basics right, so there’s no need for them to get sweaty about all the complex next-level stuff. In this episode to kick off 2021, I’m speaking to one of my fave SEO experts (and one of the few funny ones) Cyrus Shepard about why we should get back to basics with SEO.   Tune in to learn: Why simple SEO factors matter, and which should come first Whether you should target keywords What “fresh” content is Why unique content is still important The purpose of crawlability, crawl budgets, and 404 redirects How relevant backlinks are to Google  

In a new year, the pendulum is swinging once again for all things content marketing. Are you on the right side? This week’s episode features an all-star guest list of SEO experts (in order of appearance): Cyrus Shepard, Founder of Zyppy; Mike King, Managing Director & Founder of iPullRank; Aleyda Solis, Intl. Mobile SEO Consultant & Founder of Remoters.net; Rand Fishkin, Co-Founder & CEO of Sparktoro; and Kevin Indig, Director of SEO at Shopify. Listen and learn as this experienced group discusses Core Web Vitals, visual search and the ongoing debate of the most important ranking signals for the future, plus more. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 1:04: Cyrus Shepard, Founder of Zyppy | How Core Web Vitals, passage indexing and engagement will impact both ranking signals and click-through rates 2:20: Mike King, Managing Director & Founder of iPullRank | Is Core Web Vitals all hype? What to focus on instead 7:46: Aleyda Solis, International Mobile SEO Consultant, Founder of Remoters.net | The importance of visual search 11:16: How Google vs. Apple affects outcomes internationally 12:20: Rand Fishkin, Co-Founder & CEO of Sparktoro | Brand identity vs. link building 13:15: What is a good link signal vs. a bad link signal? 15:11: Kevin Indig, Director of SEO at Shopify | Why Google’s increase in SERP features will affect rankings and traffic Show Links: Follow Cyrus on Twitter Follow Mike on Twitter Follow Aleyda on Twitter Follow Rand on Twitter Follow Kevin on Twitter Follow Ross on Twitter Follow Caroline on LinkedIn Send us an email

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Unraveling the indexing issues from September 2020 Can syndicating content hurt Google’s assessment of quality for your site? WordPress now lets you add rel=“sponsored” to links Would you ask for a link from a friend who owns an unrelated website? Local SEO flux New metrics in GMB New info on whether you can have multiple GMB listings Mini site review: ladyleeshome.com Mini site review: prettypurpledoor.com Q&A: Should you noindex your terms and conditions and privacy policy pages? Also, in newsletter: Google shopping is going free worldwide by mid October New study looks at optimal page title length Info from Cyrus Shepard on great content How developers can get value from using GSC Tips on getting your web story indexed Email outreach ideas from Siege Media Changes to page layout can impact your ability to rank Cloudflare announces free analytics New accessibility feature in Chrome Dev Tools for colour blindness Local SEO: How to get a review removed Local SEO: Is Google upping their spam fighting game? This episode corresponds with newsletter episode 153:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-153 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Cyrus Shepard, Founder of Zyppy https://zyppy.com/ @CyrusShepard Often adorned in his signature fedora, Cyrus Shepard is one of the most recognizable faces in the SEO industry. Cyrus joined me for some day drinking on Suds & Search earlier this summer to talk about a bunch of topics in SEO. He is an SEO consultant at Moz and the owner of Zyppy, an SEO agency he founded in 2018. Cyrus formerly served as lead SEO at Moz and remains extremely active at Moz to this day. He frequently appears on Whiteboard Fridays and continues to publish blogs on the Moz site. In most years, Cyrus MCs or co-MCs Mozcon, the biggest conference in SEO. I start our conversation asking about Mozcon and the challenges of MCing a virtual event. What I like best about Cyrus is that he's an excellent teacher. Over the course of his career, he's written guides and done presentations that give SEOs really useful advice. Our conversation was no expectation. This interview is packed with actionable SEO tips. Grab something cold to drink and join me for a conversation with one of the most sought after SEO experts in the world Cyrus Shepard. We're going to talk about the best ways to perform keyword research, the proper way to prepare an SEO report, a novel approach to evaluating keyword rankings and I'm going to ask him about the time he wore a toupee for two weeks. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Successful SEO starts with keyword research. Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential. Uncover more ideas by determining what keywords your competitors are ranking for.  Yes, you can actually do that.  Why recreate the wheel when they’ve already done some of the heavy lifting for you?

What is the connection, and even the similarities, that marketers who want to improve at both SEO as well as social media need to have? Join me in this interview with one of the world's leading experts, Cyrus Shepard, SEO Advisor for MOZ, as we discuss:Why SEOs and Social Marketers both need to have a wide breadth of skills for writing across social pages, metadata and moreThe way in which aligning SEO and Social skills can lead to more backlinks, improved engagement signals, and more owned SERP real estate for branded queriesHow enhanced social media efforts can lead to higher search demandDigital influence isn't just about influence on social networks. It includes influence you hold in the search engines! That's why this conversation was so exciting and stimulating for me, so I'm sure it will be worth your time.In case you are new to the podcast, my new book The Age of Influence can be bought at any major bookseller worldwide. Here's a link to the Amazon USA page for it: https://nealschaffer.com/ageofinfluenceThanks for listening and sharing this podcast with your friends, checking out my Age of Influence book, and subscribing and reviewing on whichever app you use to listen to this podcast! If you are interested in appearing on this show, please feel free to email me: neal at nealschaffer dot com. Thanks!

Cyrus Shepard is an SEO, online marketer, content publisher, and writer. He was the Head of the SEO and Content Team at Moz and worked with dozens of both startups and Fortune 500 companies to craft online growth and optimization strategies to increase qualified audience share across inbound channels. Cyrus is also a seasoned speaker and marketing Evangelist at events like MozCon, SMX – Search Marketing Expo, Marketing Festival, Marketing Nation Summit, MnSearch Summit and more. Cyrus touches on the following subjects in this podcast: His breakdown of the best practices for technical SEO Shares the most notable and informational articles on moz.com Describes what SEO success factors and how they are useful to know How to optimize your site architecture for big SEO wins He talks about how to create content that matches a user’s search query Shares his best tips on using Google Search Console to optimize for SEO How he performs A/B testing for SEO How GDPR affects SEO for clients in Europe

On the agenda this week: Algo updates: April 2-9, 2019 turbulence More on the GSC de-indexing bug GSC consolidating views Javascript coming to AMP: Amp-script Amp stories - dedicated section in search GSC to include AMP story traffic Ranking at position -1??? Site:query counts Interesting info on Blockquote Is HTML to text ratio important Interesting case: Google can’t render a site’s CSS Should we submit every new page to the index? Tip from Cyrus Shepard on images Vimeo videos now appearing in featured snippets? New algorithm updates are more granular than in the past Test showing Google is not using rel=prev/next Is Google really using Chrome 41 for rendering? New metric for Youtube rankings being tested GMB category bug Mark best answer on GMB

If you're involved in the SEO community at all, then you have probably heard about our guest for this episode: Cyrus Shepard.Cyrus ranks way up there among the world's top SEOs, and has a lot of impactful insight about SEO, building the career you want, consulting, and so much more.You can find more about Cyrus and what he's working on at https://zyppy.com/.He's also a FANTASTIC Twitter follow, and we highly recommend checking him out there.Take a listen to this show and subscribe at http://bit.ly/yours-in-marketing.

· Esto como ya supondrás no es nuevo, pero esta semana ha habido debate sobre el tema porque poco a poco Google va respondiendo a muchas búsquedas directamente en las SERPs, ojo, ¡con el contenido de otros! Y en algunos casos, lo que es peor, sin atribución alguna al creador del contenido... Entonces claro, el usuario obtiene la respuesta directamente sin entrar al sitio de quien creó ese contenido. :( Así que, al hilo de este hilo de twitter (¿!has visto cómo "hilo" palabras!?) que publicó Cyrus Shepard debatiendo con un "representante" de Google sobre este tema, me molaría que me dieras tu opinión. A ver qué te parece a ti... https://twitter.com/CyrusShepard/status/1099417046385799168 Pues ale, después de escuchar la sintonía del podcast que te taladrará la mente para todo el día, toca reflexionar. ¡Felices carnavales!

It’s been a busy year in SEO land. With more algorithm updates than you can shake a stick at. The Search Engine results pages are unrecogniseable, Google My Business gets sexier each and every day and conversational search is on the up, as we’re able to use pretty much every device in the house to browse the interwebs.So how can us lowly small business owners, bloggers and ecommerce store owners prepare for the year ahead?Can we peer into oh crystal balls and see what Google has in store? Well today I’m talking with SEO guru Cyrus Shepard about what we should expect for Search in 2019. So if you want to get ahead of the competition, this is the episode for you. Tune in to learn: The importance of branded search Schema and what you need to know Is AMP here to stay How can we take advantage of conversational search What’s the deal with the ever changing SERPS Why site architecture is still important Is speed still important? Do we need to build links in 2019?

Cyrus Shepard, previous Head of Audience Development at Moz and current founder and owner of Zyppy, joined us to talk about the latest news in digital marketing. We opened the conversation with discussion about some automated brick-and-mortar developments in San Francisco. Jeff had his first experience in an Amazon Go store, a weird, Orwellian experience to say the least. Then he went to a robotic coffee shop where all coffee is made by a robotic arm. Cyrus makes fun of Jeff for losing the the remaining human contact left in his life. We discuss voice search, where we are less worried about the trend for increasing amounts of voice-based searches, and more worried about complex voice answers, and featured snippets that are pulling away clicks. Influencer marketing brings us into a weird territory of ethics, again. We discuss the issues of quantifying results, and overall transparency.

Cyrus is an SEO, online marketer, content publisher, speaker, and writer. He has lead SEO at Moz and worked with dozens of both startups and Fortune 500 companies to craft online growth and optimization strategies to increase qualified audience share across inbound channels. In this episode, Cyrus gives us a breakdown of the best practices for technical SEO, talks about his most notable and informational articles on moz.com and mentions his top SEO success factors!

Cyrus Shepard is the founder-n-chief of Zyppy.com (and former Director of SEO at Moz) and is a 9-year veteran in the world-class SEO circles. And today's he's dropping mad SEO value bombs for bloggers! The full post is here: https://doyouevenblog.com/podcast/cyrusIf you enjoyed this episode, would you mind leaving me a review and rating in iTunes?Like, really? I'd love you!!

What engagement metrics are you using in your SEO campaign? In this episode, we talk to Cyrus Shepard and get his feedback on that question plus we take audience questions! Also, have you seen that Google has begun showing search results with no organic listings or ads? What does that mean for the future of SEO? All this and more - this week on the EDGE!

Interview with Cyrus Shepard - Advice For Aspiring SEOs by Digital 22 Online Ltd

Cyrus Shepard, SEO expert, discusses how to rank higher, no matter the algorithm. Cyrus shares with us his strategies to understand Google’s black-box algorithms, do more...

Cyrus Shepard Founder of Fazillion Media. Former Head of SEO & Content MOZ Joins Search Talk Live to discusses SEO experimentation/split testing and setting up clients for success. Cyrus brings over a decade of SEO knowledge and experience to share with the listeners.With several years of experience, building engaged traffic through SEO best practices. He has loads of experience in building successful consumer websites, online e-commerce, search engine marketing (SEM), content marketing, product development, and growth. Previously Cyrus led the SEO team at MOZ and teaching others introducing him to 1000s of top online marketers across the globe.As an SEO consultant, he has worked with dozens of startups and Fortune 500 companies to craft online growth and optimization strategies to increase qualified audience share across inbound channels. Along with this comes experience in product development and product marketing.Cyrus is also an established Speaker and Marketing Evangelist speaking at large Digital Marketing Conferences such as MozCon, SMX – Search Marketing Expo, Marketing Festival, Marketing Nation Summit, MnSearch Summit and more.

Cyrus Shepard Founder of Fazillion Media. Former Head of SEO & Content MOZ Joins Search Talk Live to discusses SEO experimentation/split testing and setting up clients for success. Cyrus brings over a decade of SEO knowledge and experience to share with the listeners. With several years of experience, building engaged traffic through SEO best practices. He has loads of experience in building successful consumer websites, online e-commerce, search engine marketing (SEM), content marketing, product development, and growth. Previously Cyrus led the SEO team at MOZ and teaching others introducing him to 1000s of top online marketers across the globe. As an SEO consultant, he has worked with dozens of startups and Fortune 500 companies to craft online growth and optimization strategies to increase qualified audience share across inbound channels. Along with this comes experience in product development and product marketing. Cyrus is also an established Speaker and Marketing Evangelist speaking at large Digital Marketing Conferences such as MozCon, SMX – Search Marketing Expo, Marketing Festival, Marketing Nation Summit, MnSearch Summit and more.

Our resident SEO expert Andrew Taylor answers your questions, including why regular content improves SEO, why it’s important to avoid “unnatural” activities, how to rank well for local search results, the cost of free content, and finding a good cadence. Check out our interview with Moz’s Cyrus Shepard about how to improve your website with SEO Also, download our own SEO Guide for Small Businesses.   Mentioned in this episode: Google Analytics Google’s SEO Starter Guide Moz SearchEngineLand.com          

It’s not every day that you get to hear from an industry Search Engine Optimization expert, but it this episode, we’re able to deliver just that to private schools. Cyrus Shepard, the Director of Audience Development at , joins me to talk Search Engine Optimization (SEO). He paints the SEO big picture for private schools and shares practical tips for earning better search results. Hear Cyrus report on the early findings from Google’s mobile search deadline (aka Mobilegeddon), the ever increasing importance of page speed, plus Cyrus makes some bold predictions about what’s to come with search.  Also, make sure to listen to the entire conversation to hear what he considers to be the key ingredient for SEO success.