So You Want To Be A Contractor?

Our guest on this episode is Nate Griffin. Nate Griffin is the owner of ExCo Design Build, a design build contractor company. Nate has been fly on the wall at construction site since he was a child. Since those humble beginnings he has evolved into a business owner and consultant. Timestamps 00:00:00 - Intro Nate Griffin: President of ExCo Design Build and Win Rate Consulting Coach 00:06:00 - Growing up with a front row seat to Construction 00:09:30 - Building a Business 00:12:00 - Subcontracting Everything Out and the Permission He Needed to Do It 00:21:59 - Lead Generation 00:27:00 - The Importance of Building a Strong Network and a Good Business Coach 00:32:30 - The Importance of Knowing Your Numbers in the Construction Business 00:37:35 - Rapid fire 1 resource you can't do without 1 podcast or book you love Best advice you've received 1 habit that fills you up 00:48:48 - Outro

Our guest on this episode is Corky Silva. Corky Silva is the president of Tech City Builder, a company based in San Jose, California. With over 15 years of experience in the construction industry, Corky recently made the jump into owning his own company by betting on himself. Timestamps 00:00:00 - Intro 00:02:30 - The origins of Tech City Builder 00:07:30 - From Corporate to Construction Company Owner 00:20:24 - Building a Company Based on Values 00:30:00 - The Reality of Being a Business Owner The Importance of Being at the Table: A Lesson in Business The Advantages and Disadvantages of Having a Business Partner 00:40:52 - The Importance of Research in Business 00:44:40 - Learning from Business Failure 00:47:48 - Building a Legacy 00:52:34 - Rapid fire 1 resource you can't do without 1 podcast or book you love Best advice you've received 1 habit that fills you up 01:03:23 - Outro

Our guest on this episode is Ryan Ekedal of Ekedal Concrete. As the second generation leader of a family business, Ryan brings his diverse background to the business of concrete as he works to create a destination workplace. 00:00 - Intro 00:04:30 - The Ekedal Family: A Legacy in Construction 00:15:00 - The Alpha Mentality in Business 00:18:00 - The Importance of Job Costing and Numbers for Contractors 00:29:26 - The Power of Networking in Business 00:34:29 - The Importance of Staying in Your Lane 00:37:00 - The Importance of Business Coaches and Associations for Contractors 00:41:56 - The Importance of Having a Backup Plan 00:44:58 - The Importance of Employee Recognition in Construction 0:48:22 - Rapid fire 1 resource you can't do without 1 podcast or book you love Best advice you've received 1 habit that fills you up 00:56:27 - Outro

Ever wonder what it takes to be a contractor? So You Want to be a Contractor, hosted by Mike Fisher & Marisela Arechiga, talks with industry leaders and construction company owners about their journey, how they run their businesses and their craziest stories. Our guest on this episode is Josh Clauss, the CEO of Clauss Construction. As a large scale demolition company, Clauss has survived 3 economic downturns and they aren't slowing down any time soon. 00:00 - Intro 0:03:42 - Inheriting a Family Business in Construction: What It's Like and How to Grow Into It 0:14:53 - The Benefits of Hiring a Demolition Company 0:19:16 - The Impact of Mom and Pop Shops on the Construction Industry 0:24:21 - The Benefits and Drawbacks of Going Non-Union for Construction Companies 0:31:26 - The Impact of Social Media on the Workforce 0:38:31 - The Importance of Hiring the Right People for Your Business 0:44:53 - The Impact of Diversification in the Construction Industry: A Case Study 0:55:06 - The Importance of Marketing for Contractors 0:57:13 - Rapid fire 1 resource you can't do without 1 podcast or book you love Best advice you've received 1 habit that fills you up 01:07:21 - Outro

Our guest on this episode is Jeff Forrest, the President and CEO of Winter Park Construction (WPC). Jeff has the tall task of bringing together different generations of the labor force together. Jeff is leading this 50 year old company with an eye on creating an experience, both for customers and employees. 00:00 - Intro 0:05:08 - the company's history and work in Central Florida 0:09:37 - The Journey of a Carpenter-turned-President. 0:14:05 - The Benefits and Detriments of Working in a Family Business 0:22:34 - Injecting Youth into an Established Business: A Conversation with Mike Rowe 0:31:14 - The WPC Brand: A Different Way of Doing Things 0:34:48 - The Importance of Customer Service in the Construction Industry 0:44:47 - The Importance of Storytelling in Business 0:54:07 - The Benefits of a Methodical Approach to Business 57:23 - Rapid fire 1 resource you can't do without 1 podcast or book you love Best advice you've received 1 habit that fills you up 01:07:24 - Outro

Our guest on this episode is Salvador Hernandez, the Founder of Pacific Breeze Landscape. Salvador brings a commitment to systems and learning to his experience in the industry. As a 9 year vet of the U.S. Navy, Salvador incorporates military values and a culture of yes to his operation. 00:00 - Intro 02:29 - What is Pacific Breeze Landscaping? Salvador's start in the industry Giving client's their dream backyard From military service to entrepreneurship. 08:24 - Exposure to landscaping via working with dad growing up 10:18 - Military benefits and education Government funded education through masters degree Using that education to build a business Learning by saying yes. 19:57 - Incorporating design Taking community college courses Incorporating technology into the process 25:00 - Being unafraid to learn 33:30 - Current setup Marketing and social media Positioning yourself to get in front of the right client Finding your niche 43:02 - Hiring a business coach 51:04 - Looking to the future and leaving a legacy 57:06 - Rapid fire 1 resource you can't do without 1 podcast or book you love Best advice you've received 1 habit that fills you up 01:09:45 - Outro

Our guest on this episode is Kevin Booth, the CEO of WestCor Companies. As a company that has survived many obstacles, from rapid growth to recession and back again, Kevin leads his company with a focus on service to customers and employees. 00:00 - Intro 01:51 - What does WestCor do? Kevin's origin story Coming from hospitality Rapid growth then dealing with the recession 08:12 - Who are the WestCor clients? Lessons learned during recession Scaling back 19:10 - Bad business decisions - learning from your mistakes 23:42 - How WestCor is organized Hiring good people Judging the bottom 5% Retention - Creating culture Connecting field and office employees 31:36 - Getting the construction industry to think on a higher level Construction industry is the service industry Retaining customers by taking care of customers Customers who fit your culture 44:09 - Becoming CEO and succession planning 50:31 - Vision for the future 01:01:50 - Rapid fire 1 resource you can't do without 1 podcast or book you love Best advice you've received 1 habit that fills you up 01:07:40 - Outro

Our guest on this episode, Jose Almanza, President at GJ Signs,is pinch hitting for his partner, but hearing about his journey and drive is second to none. Jose is a serial entrepreneur who's found his niche is electronic sign contracting. 00:00 - Intro 01:49 - Getting started Electrical sign contracting Buying into the business after owning a convenience store Jose's personal journey from immigrant to entrepreneur 11:13 - Losing a partner and being a victim of theft Bouncing back The need for insurance and finding the right partnerships Exponential growth 21:28 - The sales process - Growing out of state partnerships 30:10 - Why G&J signs Changing your focus as a business owner Patience in business Maintaining relationships 39:37 - Shifting to real estate Entrepreneurial spirit Defining success Planning for retirement 45:22 - Rapid fire 1 resource you can't do without 1 podcast or book you love Best advice you've received 1 habit that fills you up 53:14 - Outro

Our guest on this episode is Mario Campirano, owner of Metro Electric Co. Mario's life has been about beating the odds and overcoming adversity. Mario is determined not to lose and because of that he's built a thriving business that can't lose. 00:00 - Intro 01:49 - Getting started in electrical construction Working both commercial and residential for the money Learning valuable lessons Pivoting during the recession 08:18 - Working in the business and not on the business Bankruptcy writeoff Bouncing back Going back to residential 19:51 - Marketing Building culture Guerilla marketing Closing business 27:08 - Where the grit comes from Rough upbringing Serving the community 32:24 - Understanding your business 48:55 - Making it in business Learning to listen Setting your offer Training and building staff 54:37 - Looking to the future 01:01:15 - Rapid fire 1 resource you can't do without 1 podcast or book you love Best advice you've received 1 habit that fills you up 01:13:20 - Outro

Our guest on this episode is Nick Yahoodain. Nick came into the industry as a complete novice and as a favor to a friend to help him accounting and paperwork. Through that work, he found his passion for organization, collaboration, and building a thriving business as a general contractor. 00:00 - Intro 01:49 - Breaking into the industry Partnering with a friend just for admin duties Slowly learning the trade and taking over the business 07:51 - Pros and cons of being a GC Advantage of being a jack of all trades Managing subcontractors 17:33 - What Nick loves about the work Growing via word of mouth 24:57 - The sales process Pricing and itemizing bids Being willing to walk away 34:35 - Expanding offerings to design services 39:14 - Perfect vs. Not ideal clients Expectation setting Industry reputation 55:10 - Branding vs. Advertising 56:42 - Rapid fire 1 resource you can't do without 1 podcast or book you love Best advice you've received 1 habit that fills you up 01:05:51 - Outro

Our guest on this episode is Randy Fornoff of MTS Painting. Randy's success in the industry can be directly related to his commitment to community. As the head of MTS, Randy has placed a priority on building community with staff, clients, and the larger entrepreneurial community and that priority has paid dividends. 00:00 - Intro 01:23 - How Rob got started in the industry From Buffalo to Arizona My Three Sons Painting Building a family business 08:04 - Learning the trade without formal training Focusing on your net profitability Learning spreadsheets Digital estimating 19:20 - Qualifying customers Free estimates and raising rates 27:39 - The ideal customer What makes a good client What makes a bad client Customer profiling with DISC profile 40:59 - Surviving when everyone is undercutting you PCA Being a part of a business community 48:06 - Serving the community Training and employing ex-cons 55:10 - Marketing Treating customers well Paintaversary 01:03:43 - Rapid fire 1 resource you can't do without 1 podcast or book you love Best advice you've received 1 habit that fills you up 01:15:05 - Outro

Our guest on this episode is Rob Brinzer. As the owner of Trident Electric, Rob is building his company from the top down with principles gathered from his years of services as a Navy Seal in the military. His no excuses approach entrepreneurship has made Trident a powerhouse in a very short period of time. 00:00 - Intro 01:51 - Rob's entrance into the electrical service industry Navy Seal background 13 years at GE 07:26 - Using leadership skills from his time in the military and finding his footing after service 13:36 - What Trident Electric does and who they serve Managing rapid growth 20:25 - Why did Rob strike out on his own - capatalizing on gaps in the industry 30:02 - Establishing processes and culture 37:28 - Vetting clients and pricing work Utilizing a CRM for communication Quick quotes Managing customer expectation 52:03 - Rapid fire 1 resource you can't do without 1 podcast or book you love Best advice you've received 1 habit that fills you up 01:03:39 - Outro

Our guest on this episode is Omar Ramirez. Omar makes money from manure. While dealing with shit, Omar's company, Aligned Digesters, is anything but. Aligned Digesters is solving a problem that will improve the world and Omar is building a company built on collaboration, strong relationships, and a commitment to teamwork. 00:00 - Intro 03:11 - What Aligned Digesters is and does 09:40 - The pulse & why of the business ● What makes Omar's job difficult ● Regulations and cost of materials 15:19 - The strategy for creating profitability 20:52 - People Management and Operations ● All hands on deck ● Building a culture of team players ● Leading by example 29:33 - What makes Omar excited about the work 38:18 - The biggest challenge in the construction industry right now. ● Handling not-to-exceed contracts ● Building relationships with customers and suppliers ● Holding subcontractors accountable as an extension of your business 49:36 - Rapid fire ● 1 resource you can't do without ● 1 podcast or book you've read ● Best advice you've received ● 1 habit that fills you up 59:02 - What does the future look like 01:02:47 - Outro

Our guest on this episode is Alexia Cooper. As the owner of Bell Solar & Electrical, Alexia has built a dynamic team of leaders and team members who care about the work and the mission of changing the world through solar. Since taking over the company from a contractor who had been in the business for decades, Alexia has transformed the culture into one that puts people at the center of everything they do. Don't miss her talking about their work in Nepal with GivePower! 00:00 - Intro 00:39 - New Cohost 02:07 - How Alexia got into the industry Dreaming big as a woman in the construction industry College vs. on the job training 07:34 - People first leadership Finding culture fits and teaching skills Transparency and integrity Impacting the world 15:25 - What makes the job hard and tackling challenges Finding and keeping the right clients Lead generation Controlling sales and installation 23:33 - Changing leadership and culture Retaining talent through culture and training The “why” is important and translating it from top to bottom 35:54 - The challenges of a culture shifting to solar Educating customers and marketing Storytelling and branding 44:56 - Rapid fire business questions 53:39 - Vision for the future 56:50 - Outro

My guest on this episode is Alex Rodriguez. He's the owner of Bay Cities Construction and is laser focused on building his brand and company through a strategic focus on marketing and content creation. Alex is well versed in how to find the right clients and getting them to engage. Having been in the business for nearly 2 decades, Alex is an open book on how to survive the roughest times as a business owner. 00:00 - Intro 01:29 - How Alex got into the industry Surviving during the great recession Taking digital marketing classes and working with Hubspot 05:08 - Focusing on marketing and content creation 13:05 - How to find the right leads and choose the right customers Accepting what you're worth Not allowing people to waste your time. 22:15 - How to survive an economic downturn 25:49 - Developing a content strategy Building useful, relevant, and consistent content Targeting a micro-niche 49:01 - Creating reasons and differentiators that get you hired Are you solving the problems your customers are having 54:41 - The future - Expansion for the purpose of stability 01:01:08 - Advice for young contractors Run your business in a profitable manner Understand all of your expenses in order to know what to charge Getting hired for something other than your quote 01:13:07 - Working yourself out of being an employee of your business. 01:24:09 - Outro

My guest on this episode is Clayton Rodrigues. He's the owner of Zothex Flooring and is passionate champion for customer service, sales, and self improvement. Clayton's secret to success is his ability to push employees past their comfort zone of success and into a new baseline of potential. 00:00 - Intro 01:17 - How Clayton got started. ● Coming to the US from Brazil ● Pushing for more ● Learning to accept help 10:06 - Training people to help you grow ● Hiring people you can trust ● Creating a foundation of customer service 17:32 - Marketing your services 20:41 - Finding labor and using subcontractors ● Creating a labor force that cares about the customers and the business 27:44 - Expansion - Making decisions on when and where to expand 38:21 - Pushing past your limit ● Zothex Academy 51:26 - Naming Zothex 57:53 - Outro Website: https://zothexflooring.com/ Instagram: https://www.instagram.com/zothex/ https://www.instagram.com/zothexcommercial/ Facebook: https://www.facebook.com/Zothex916/ https://www.facebook.com/Zothex-Flooring-Cabinets-More-Elk-Grove-103250832296827 LinkedIn: https://www.linkedin.com/company/zothex-flooring-inc/ https://www.linkedin.com/in/clayton-rodrigues-8381a8162/ YouTube: https://www.youtube.com/c/ZothexFlooring

My guest on this episode is Keenan Garcia, a virtual solar consultant out of Dallas, TX. He has built his brand by building partnerships in the industry and with people throughout other industries. 00:00 - Intro 00:54 - How Keenan got started in virtual solar Starting in sales Expanding into training and teaching roofing companies about solar 08:16 - Building partnerships vs. Buying leads Building through referrals 17:54 - What made you go out on your own 20:29 - Leveraging Social Media 22:29 - Closing solar deals by way of selling roofs and vice versa 29:55 - The future for Keenan and Roofers sell solar Renewable energy - vehicles Building nationwide relationships BNI 37:36 - Getting in touch with Keenan 40:46 - Outro

My guest on this episode is Natassia Melendrez-Knutson of Project Support Services. Natassia had a non-traditional entrance into the construction industry, but that hasn't stopped her from staking her claim in the industry and finding her niche. From jumping into business during a recession to changing the way we hire, Natassia is bucking expectations at every turn. 00:00 - Intro 01:20 - How Natassia got started Non-traditional entrance into the construction industry Starting during a recession 06:51 - Proving your worth when you don't have a traditional path Passionate, obsessive, knowing your stuff Opening Doors and Breaking into school districts 13:59 - Making people pay more for consulting services 16:37 - Adding new services and staying ahead of the market Staying focused and disciplined 20:12 - Hiring 30:02 - Working with contractors 34:33 - Marketing - Branding and making things exciting 44:38 - Building more than just schools 49:54 - Outro

My guest on this episode is Chris Dyck of August Roofing and Solar. While Chris isn't breaking new ground in how roofs are installed or in the solar industry, August Roofing is redefining professionalism in the construction industry. That creed isn't only reserved for customers but also for employees and has set August roofing apart from many of its competitors. 00:00 - Intro 00:51 - Getting started in the industry Being recruited out of high school. Moving from employee to employer 05:23 - Jumping into business without any formal training. Where the August Roofing name comes from Focusing on professionalism 12:15 - Generating business Hustling Referrals 21:34 - Getting into solar 27:57 - Social Media Marketing 37:46 - Hiring and recruitment Roofer Development Program Hiring roofers with no experience 47:40 - The future of August Roofing and Solar. 50:5 - Outro

My guest on this episode is Bob Biederman of Groundswell Management. Groundswell has carved out a unique place in the construction industry by connecting realtors with contractors and being the missing link in reference to code, regulation, and permitting. 00:00 - Intro 00:46 - Getting started in the industry Being born into a DIY family Finding a construction job in high school Moving out west to find your own path 04:23 - What is Groundswell doing now The regulatory side of construction Working in between real estate and construction 12:53 - What prompted the focus on codes and regulations and recognizing your own unique skills. 17:17 - Breaking into real estate 29:37 - Marketing your unique service 34:46 - The future of Groundswell Competition in the industry 44:19 - Outro

My guest on this episode is Greg Westmoreland of Westmoreland Builders. In a changing economy and a changing workforce Greg is working to lead a national company by sticking to the core values of his company. 00:00 - Intro 01:06 - Getting started in the industry Your career picks you From engineer to general contractor 10:27 - Making the decision to go at it alone 14:00 - Hiring and onboarding Using subcontractors Production delays 19:12 - Diversifying your offerings 24:51 - Marketing a national business Westmoreland 23 fundamentals Building and maintaining a culture 31:15 - Social media marketing and branding 39:57 - How the workforce has changed Working from home Paying for production instead of time 45:48 - What's next? 49:07 - Outro

My guest on this episode is Bob Muller of Personal Plumbing. Through a commitment to organic search marketing and ongoing branding. Bob has carved out a niche in Southern California. 00:00 - Intro 01:14 - Getting started in the industry Military background Striking out on your own 09:11 - Finding a mentor and business coach. 15:23 - Growing your business through organic advertising and SEO. 21:20 - Hiring and retaining talent 29:15 - Marketing and Branding Plumber Sam Reviews Grabbing customers' attention 41:21 - Creating a family business 44:48 - What's next? Growth and expansion Succession and getting organized 53:24 - Outro

My guest on this episode is also my first international contractor, AJ Cappuccitti, President of AC Custom. AJ gives marketing and branding a whole new meaning by using high-quality videos on social and bringing the customer into the production process in creative ways. As a business that primarily uses subcontractors, building relationships and goodwill is paramount for success. 00:00 - Intro 01:14 - Getting started in the industry Beginning as a carpenter Fake it until you make it 06:27 - Managing the work and expansion 12:40 - Building relationships with subcontractors through licensed trades 19:20 - Promoting your business Leveraging social media Creating added value through sharing the process of production 25:52 - Differentiating yourself 34:19 - The future of AC Custom 42:35 - Outro

My guest on this episode is John Stich of Completely Concrete Structures. Having been steeped in the construction industry since a summer job during childhood, John has combined all that he's learned into a thriving business and internet show (Concrete Cowboys). 00:00 - Intro 00:55 - Breaking into the industry Starting in construction as a summer job Retaining what you learn through various job transitions 05:15 - Going from working for others to starting his own business 17:15 - Biggest hurdles and struggles getting started Establishing yourself as a leader 22:51 - Finding quality labor 27:06 - Concrete cowboys and marketing Attracting more people to the industry 35:28 - Evolving, growing, and saying no 42:51 - Looking to the future and expansion 50:02 - Outro

My guest on this episode is Jeff Mudd of Best Rate Repair Company. Having been in the home service business for decades, Jeff brings a wealth of knowledge to the trades industry. At this stage of his career, Jeff is becoming a champion for the industry to replenish the pipeline and destigmatize trade careers. 00:00 - Intro - From high school to handyman. Pivoting post 9/11 Being a proponent of education 07:01 - Striking out on his own Desiring freedom and flexibility Building trust and leveraging relationships 10:31 - Being a self-taught marketer and doing it all 18:42 - Building up the labor force. Hiring - training - retention Bosses vs. Leaders 25:17 - Teaching the why to new people coming into the trades Finding a sense of accomplishment and satisfaction in work Being a part of something larger than yourself 31:34 - The future of Best Rate Repair 33:30 - The Trades Podcast 38:48 - Outro

My guest on this episode is Keanu Spindola of Spindola Construction. As a young CEO, Keanu is navigating a family legacy with taking a company into the future. Keanu brings a fresh prospective to construction from his time in the military surrounding collaboration. 00:00 - Intro - Keanu's entrance into construction From Marine Corps to college to CEO. 04:02 - Taking the company from plumbing to general contracting Growing a business acumen in order to grow the company 08:50 - Navigating the family dynamic of business Focusing on collaboration, togetherness, and respect. 11:12 - Working with HOAs 19:39 - Marketing and advertising in a crowded field. 24:42 - Division of roles within the company Using subcontractors Hiring and training 29:50 - The future of Spindola Construction 36:14 - Outro

My guest on this episode is Brian Toppel of Toppel Consulting. Brian is the quintessential jack of all trades. His curiosity and willingness to learn every facet of the business has helped him forge strong relationships as he seeks to change the narrative of the construction industry. 00:00 - Intro - Brian's road to construction 03:05 - pivoting to being the “man in the trailer” From field engineer to senior project manager Becoming a one-man show 07:21 - Rebuilding the construction workforce pipeline Using mixed reality for training 6 in 6 10:47 - The gap between labor and skilled labor 17:15 - Creating partnerships and cultivating relationships The need for being well-rounded and knowledgeable. 27:16 - How technology enhances the experience Making decisions based on experience 35:16 - The future of Toppel Consulting 38:37 - Outro

My guest on this episode is Micah Johnson, President of Clean Roofing. As an investment banker turned roofer, Micah's journey into business wasn't traditional. Micah's diverse background in manufacturing, sales, and contracting gives him a unique customer-first perspective. He's evolved this perspective into the culture of Clean Roofing. 00:00 - Intro ● Investment banking to roofing ● Finding your niche and doing many different jobs. 07:29 - Moving from a contractor to leadership to ownership 17:05 - Finding mentors and partnerships in business. ● The benefit of working with people who've been there and done that. ● Looking past competition to benefit the customer. 29:00 - Finding your labor force ● Building a culture ● Paying a living wage 35:10 - Communication and customer service 37:55 - Drawing in new business ● Getting bigger vs. getting better 44:15 - Branding and advertising ● Making data informed decisions ● Staying connected to the customer 53:45 - The future of Clean Roofing 58:25 - How to get in touch with Clean Roofing 01:01:35 - Outro

My guest on this episode is Aaron Gianni. Aaron is the CEO of Larratt Brothers and the creator of the Plunjr App. Aaron is setting out to disrupt his own industry in an effort to make everyone more money and bring equity and customer service back into home improvement. 00:00 - Intro 01:25 - How Aaron got started Taking advantage of the construction boom Striking out on his own and getting busted by the union 10:57 - Taking on his first high-profile job and risking everything. 15:42 - An owner who gets his hands dirty 21:48 - Taking over a company with history and legacy Growing and finding new labor 31:41 - Dealing with hurdles Supply chain issues COVID New Regulations Competition 38:49 - Building a better app that works to the benefit of the technician and the customer Answering objections and dealing with unethical people. 47:27 - The future of the Plunjr app Getting paid for consultation calls Integrating AI into website chat functions Dealing with insurance liability 1:05:22 - The future of Larratt Brothers 1:09:16 - Outro

My guest on this episode is Lance Smith. As the owner of Smith and Son Construction, Lance focuses on grit and grind. Through determination and will Lance is building a legacy with strong roots. 00:00 - Intro 01:22 - How Lance got started ● Taking risks ● Building a legacy 07:32 - The challenges of striking out on your own ● Strengthening relationships ● Building a referral network 13:47 - Growth, expansion, inflation 19:15 - Hiring and training 24:47 - Learning from hurdles and failures 28:26 - Keeping everything in-house and staying away from subcontractors 35:25 - Marketing, social media, and Google reviews 46:34 - Outro

My guest on this episode is Mitch Whitson with California Filtration Specialists and Whitson Contracting & Management. Mitch has carved out a unique spot in the marketplace as both a generalist and a specialist. Because of the unique challenges of weather and rain in Southern California, there is a growing need for contractors who also have expertise and experience in water filtration and treatment. 00:00 - Intro - Getting started in the industry 07:29 - Current operational specialty 15:30 - Taking ownership of the full project ● Storm water and general construction 19:32 - What lead to specializing in storm water treatment ● Capitalizing on California waste legislation ● Using a proof of concept case study from the east coast 29:26 - Getting acceptance and combating competition 36:47 - Building relevancy in the market, in the midst of climate change and dealing with water shortages 42:52 - Looking to the future ● Gaining market share ● Don't say no ● Finding good talent 48:17 - Marketing and social media ● How to get in touch with Mitchel 59:30 - Outro

My guest on this episode is Sondra Friestad. As a project manager at CSI Construction, Sondra has made significant moves throughout her career to go from the back off to being one of few women in the field. Through mentorship, teamwork, and self-education, Sondra hopes to see more women choose construction as a viable career path. 00:00 - Intro 01:43 - Going from the back office of real estate to being in the field 03:48 - Overcoming the intimidation factor in a male-dominated industry. ● Finding a mentor to help you through. ● Women in Construction peer groups 09:51 - Current day to day role ● Role with Women in Construction ● Role with CSI 13:57 - How a background as a real estate developer helps her as a project manager today. 17:21 - Eclectic Muse 22:20 - Teamwork 29:19 - The future of Women in Construction 33:54 - Outro

My guest on this episode is Evan Richardson. As president of Reaume Richardson, Evan is working to build a company that is so well known for its quality work and customer service, that they one day usurp the need for bidding on jobs. Reaume Richardson takes a customer experience approach to commercial contracting and never loses sight of the big picture in the midst of the minutiae. 00:00 - Intro 01:07 - How Evan got started in the construction industry 06:07 - The effectiveness of higher education for the construction industry How communications courses prepare you for the corporate world. Hands-on learning to make you effective as a manager. 16:07 - Using subcontractors Action After Review and improving the process 20:00 - The challenges of running a construction company 24:36 - Generating new business via word of mouth Managing the customer experience Managing change requests 33:04 - Implementing technology to the benefit of their company and overcoming technology's hurdles. 44:48 - The future of Reaume Richardson 49:19 - Outro

My guest on this episode is Sean Bright of New Era Electric. Sean and his team are finding creative ways to replenish the pool of electrical workers while being optimistic about the future of the industry with the growing opportunities surrounding renewable energy sources. 00:00 - Intro 01:13 - Sean's background and how we got into construction and contracting Working for his future father in law 04:13 - Seizing the opportunity to pivot to electrical contracting 12:08 - Finding the right people with the right qualifications Fighting against perceptions between university education vs. trade schools 16:39 - Recruitment and offering more than money. Using social media to show your work 22:53 - Knowing your worth as a company 33:06 - Taking pride in your job and your work. 42:12 - Outro

My guest on this episode is Marisela Arechiga of New Generation Home Improvements. New Generation Home Improvements is a thriving residential construction company that prides itself on providing value. Marisela and her husband Mario are bringing commercial professionalism to residential construction and redefining the customer experience with every job they take. 00:00 - Intro 01:27 - What lead Marisela to where she and her husband are today. Building a business during the great recession Moving from commercial construction to residential construction 08:15 - Marisela and Mario's individual specialties How those specialties benefit them and their business 14:10 - Finding new business opportunities 16:28 - Embracing social media for promotion and setting yourself a part. Considering more than just ROI 22:36 - Self-performing vs. subcontractors 29:13 - Bringing hospitality and care into construction management 36:51 - Being featured on HGTV 41:40 - Outro

My guest on this episode is Pete Fowler of Fowler Construction. Pete is a data nerd who has transitioned his construction expertise into consultant work. Pete Fowler's aim is to simplify the complex aspects of construction management; operationally, technically, and relationally. 00:00 - Intro 01:25 - Pete's story - how he got in the industry and what drew him to construction From shining shoes to digging ditches. How a diverse vocational background benefits him today 08:48 - His mother's influence on his career 15:56 -The benefits of college in his career and moving from labor to consultancy 18:18 - The day-to-day objectives of Fowler Construction. 27:39 - Using a proprietary information system for file organization in a field crowded with information. 29:44 - Recruitment Making it easy for your team to do their jobs Hire slow - Fire fast 35:43 - Focusing on content marketing 48:14 - The future of Pete Fowler Construction 55:41 - Outro

My guest on this episode is Bill Mann of GB Group INC. As President of GB Group, Bill is at the helm of stewarding the next generation of HOA construction executives. Bill is an expert at embracing change, learning from the next generation, and leading large organizations through environments filled with transition. 00:00 - Intro 00:51 - Bill's background and history with GB Group 08:40 - Embracing technology 10:56 -The industry of HOA Construction and marketing to a niche audience. 19:23 - The choice of performing the work in-house, or using subcontractors Recruiting, training, and retaining a large staff with low turnover Recruiting through employee referrals. 29:24 - The future of GB Group. 34:58 - Utilizing social media Evaluating effectiveness through data 40:48 - Outro

My guest on this episode is Jesse Anderson of Advanced Conservation Management. Jesse is carving out a unique business model throughout southern California. His background in sales is making him a wealth of knowledge as the middleman in a growing industry. 00:00 - Intro 00:56 - Jesse's road to conversation management 08:11 - Jesse's startup process Transitioning from an employee to leading the ship. 15:44 - Dealing with competition 22:33 - The process of bringing value to municipalities, manufacturers, and distributors. 31:51 - Potential for expansion due to a growing trend on conservation Building a team to create loyalty 39:57 - The future of ACM 47:35 - Marketing and creating brand recognition for Advanced Conservation Management Focusing on one product at a time and growing adoption 53:07 - Outro

My guest on this episode is Tim Perryman of Perryman Painting. Tim keeps a clear delineation between lead generation and branding when it comes to marketing and that philosophy has lead to immediate growth. 00:00 - Intro 02:12 - Tim Perryman's backstory and the makeup of Perryman Painting 04:43 - Building an infrastructure for more growth Bringing in outside help to help scale. 12:37 - What pushed Tim to go out on his own 16:22 - Utilizing social media marketing for lead generation Evolving the operation into a family business. 20:40 - Branding vs. Lead Generation 30:01 - Cultivating multiple disciplines and streams of income 33:40 - Hiring, training, and finding the right people 42:40 - What does the future look like? 49:39 - Outro

My guest on this episode is Mike Hannig. After having his career derailed by 9/11 and an economic downturn, this former tech executive has built a thriving company with a niche in backyard studio (especially suiting the work from home generation). Mike is building his customer service focused company into a family business and is planning for the future. 00:00 - Intro 01:38 - Mike Hannig's background and his journey from tech to working with his hands 08:55 - Starting a relationship with Studio Shed and developing a niche 13:37 - Staffing and dealing with recruitment challenges. Evolving the operation into a family business. 26:03 - Growing pains of becoming a family business. 30:40 - What does the future look like? 32:10 - Customer service and communication Going above and beyond in providing a top notch customer experience 38:57 - Outro

My guest on this episode is Sunny Pinhero, who broke into the family business even against his parents' suggestions. Since starting Pinhero Construction, Sunny has built a recognizable brand on a bootstrap marketing budget and continually focused on maximizing profit without sacrificing quality. 00:00 - Intro 01:15 - Sunny Pinhero background and how he got into the family business 07:57 - What Sunny learned from starting 2 companies 18:26 - The current state of Pinhero Construction ● How they got into the commercial space 32:01 - Marketing your business past word of mouth ● Building an online resume 40:19 - What does the future look like for Pinhero Construction? 44:31 - Where can people connect with Sunny Pinhero & Pinhero Construction ● Top Contractor School 51:28 - Outro

My guest on this episode is Bret Burge, a contractor navigating the changing landscape of the industry while taking over a family business with a lot of name cache. Throughout his own journey Bret has learned the importance of having coaching, mentorship, and an industry network. 00:00 - Intro 00:58 - Bret Burge background and how he got into the industry. 05:28 - Moving from an employee role to a leadership role when your dad runs the company. 09:19 - Building a company on family values and identifying the core values of your company. ● Using a business coach to help hone that process of building a business. 20:45 - Navigating COVID as an employer ● Implementing technology ● Changing focus of the Burge Corp to service residential and commercial. 30:30 - Marketing and networking to grow and build connections in the industry. 42:25 - Looking to the future - milestones and goals 48:35 - Outro

Ever wonder what it takes to be a contractor? So You Want to be a Contractor, hosted by Mike Fisher talks with industry leaders and construction company owners about their journey, how they run their businesses, and their craziest stories. Our guest on this episode is Alexi Cortez, a serial entrepreneur who is dedicated to doing things differently in the construction and contracting industry. Alexi has a proven track record that being different and being truly employee first in business are the keys to success. 00:00 - Intro 01:36 - Alexi's upbringing and background in business 10:03 - How Alexi built his business from the ground up - debt free 16:45 - Being a champion of the people in an industry of dinosaurs. 23:01 - Finding unconventional ways to take care of employees and create buy-in. 35:18 - The dream of a wealth summit to empower everyone 37:01 - What we are passing on to the next generation of workers. 48:08 - Dealing with competition in the marketplace 56:04 - How to connect with Alexi 59:49 - Outro

Ever wonder what it's like to be a contractor? New to the trade and want to hear how others have made it; their struggles and successes? Maybe you've been in the trade fo years and just love hearing stories you can relate with! Contractors are a unique subset of people, and the stories they tell are just as unique! From the back office to the front lines, we'll discuss it all! No topic is off limits! So, you want to be a contractor? Listen up!