Stop, Collaborate & Listen

Mentoring & Networking are two super powerful ways to tap into your own growth & see your business grow as well. Strategies that focus on expanding your network & nurturing your network offer a big advantage for small businesses over the big guys, & also inevitably drives WOMM! In this episode, we're covering both how to shake up & expand your network, as well as how to nurture & consistently drive value from your network. Useful Links… Golden Brands Membership https://goldenbrandsco.com/membership/  Noomii https://www.noomii.com/ Collabosaurus https://collabosaurus.com See omnystudio.com/listener for privacy information.

I'm incredibly excited to be joined by the fabulous Christine Corcoran, who is a Business Mindset Master Coach, Speaker, Podcast host and Creator of ELEVATED: Transform your worth, money & business program. She helps high-performing female entrepreneurs own their worth, stop sabotaging their success and step up into their CEO leadership to skyrocket their business results. In this episode, we're chatting about 'reframing rejection', boosting confidence ahead of a partnership 'pitch', celebrating success (properly!) & the difference between mindset & meditation.  Partnerships Masterclass Course: CLICK HEREChristine's ELEVATED Course: CLICK HERE  See omnystudio.com/listener for privacy information.

Hold up - what kind of marketing are you doing to reach new people? How are people finding out about your product / service in the first place? I see business owners tirelessly serving up value to people in their community, through IG, Emails, Podcasts, A killer website etc - but how are any of these things really reaching new people in a big way? Tune in for some tactics to freshen up your marketing & get some new people into your funnel! Partnerships Masterclass Course: http://bit.ly/partnershipsmcSee omnystudio.com/listener for privacy information.

Our most popular episode ever? An episode on how to grow organically on Instagram - it's an episode we released YEARS ago. Instagram has changed a lot in that time, so we felt it was time that some of the new features & strategies got some airtime!  Trust us, this episode is packed with some great tips, some of which we are certain you've not heard anywhere else! From getting music on your brand stories, to converting story viewers to sales - this episode is a goodie. Links of interest... The Partnerships Masterclass Course (Starts 17th Feb 2021) The Socialista Complete St  Go-to skincare's IG page (for Guide example) Giphy Collabosaurus See omnystudio.com/listener for privacy information.

77% of our Instagram community voted that pitching is HARD! I'm not surprised - it's definitely one of the biggest things businesses get wrong (but, there's a lot that goes into a winning pitch). Today's episode dives into a few quick tips for a converting pitch email & talks (potentially a little too much, I'll admit) about the new Partnerships Masterclass Course I've got a few spots left to! Link below if you're interested ;) Check out the Partnerships Masterclass Course! See omnystudio.com/listener for privacy information.

Have you ever supplied a bunch of product or 'free stuff' to event goodie bags or events in general, & thought "hang on, did I even get ANYTHING out of that?"  You're not alone! Event collaborations hold an incredible marketing opportunity, when they're executed well. So, how do you make sure you're getting equal VALUE out of an event collaboration? Tune in for some awesome, easy ideas. Check out our NEW Partnerships Masterclass >> CLICK HERE

For something a little different, I sat down with my boyfriend to talk about his experience observing the business (& my running of it) over the last four and a half years. He's seen the ups & the downs & he always has excellent advice for me - so I forced him into a Q&A for Stop, Collaborate & Listen! We talk about dealing with stress, expanding internationally & how he's never listened to any of my podcasts! See omnystudio.com/listener for privacy information.

Collabosaurus recently launched the B2B category (YAY!) But brand collaborations are often first-thought-of in a product based business context. The truth is, a mountain of value is waiting for B2B, service based brands in the collaboration marketing space! Double your reach at no additional cost? Yes, please. Tune in for some creative collaboration ideas, specific to B2B brands. See omnystudio.com/listener for privacy information.

Don't try to marry them on the first date! In this episode, I'm unpacking a recent experience where someone did a poor job of communicating their value (i.e it was all 'ask'). When done right, communicating your value effectively opens so many doors, helping you to build incredible relationships. In this episode, I'll show you how it's not done, to help you nail it for your own business. See omnystudio.com/listener for privacy information.

We recently underwent a hiring round like no other at Collabosaurus, so I thought I'd pop in with a couple of takeaways that are great for growing your team (no matter how unprecedented the times). http://collabosaurus.com See omnystudio.com/policies/listener for privacy information.

I am so excited to have teamed up with Idiello for an exciting collaboration that is all about COLLABORATION. Tune into this episode for some creative, purpose-led ideas for collaborating differently - with tips as to how you can execute your collaborations effectively.   See omnystudio.com/policies/listener for privacy information.

Ox Rabbit are a Perth, WA based dessert delivery, catering & signature cakes company (with the most drool-worthy products!) Check them out HERE They're launching into Melbourne, VIC in 2021 & were interested in developing a marketing plan around launching successfully into a new market - & that's what we did! The entire conversation, complete with a marketing audit, a full plan including influencers, publicity, email marketing, referrals etc is available inside the CollaboHub (available to ALL Collabosaurus subscribers!) For this episode, we're diving into a few key partnership concepts for amplifying a Melbourne launch for Ox Rabbit. Enjoy!

This episode is for the publicists, marketers, social media managers, advertisers - anyone who is either partly or wholly responsible for your clients' marketing efforts. We have a few key tools that allow you to generate awesome results & add value for clients ongoing - with minimal effort & often on autopilot! Tools we mention: Sourcebottle HARO Collabosaurus Google Alerts Buzzsumo Idiello A sneak peek into a Collabosaurus account report can be found HERE

Who knew I'd be talking about sausage sizzles on this podcast?! After recently painting my kitchen & visiting Bunnings about 3 times a week, it got me thinking about WHY Bunnings has become a household name & the #1 go-to for DIY. So, in this episode, I'm unpacking 3 different ways Bunnings nail their customer experience, which have established Bunnings as such a success in the market. Alongside these elements, I've got some tips as to how you can integrate these concepts into your own marketing & customer experience strategy

I had a customer experience this week that got me thinking about the impact of complaints handling. In short? It's massive.  Did you know that for every 1 complaint you receive, 26 people remain silent (& 14 of those people tell 5 or more of their friends about it?!) In this episode, we'll dive into two big stats you need to know, plus 4 steps for becoming a complaints handling BOSS to boost retention & revenue.

We speak to so many business owners who aren't sure of what they have to offer in a brand collaboration, or who feel "too small" to collaborate. The purpose of this episode is to... 1) Help you realise you have a lot more to offer than you might think 2) Give you some prompts & ideas of what you can bring to the table 3) Help you work out how to quantify what you're offering to establish a win/win   We hope you love this episode!  Don't forget to check out our sister podcast: This is how we do it

We are ALL Zoom-ing right now (& Zoom's stock prices have shot up - lucky them!) But if you're catching yourself getting screen-shotted with a double chin & laundry in the background, it's time to uplevel your Zoom game. In this episode, I quickly whip through 5 tips for getting the most out of Zoom - from beauty filters to green screens!

COVID19 - what a storm it is! Of course, along with so many businesses, we've had to do a quick dive into our finances to make sure we don't a) get completely overwhelmed with anxiety & b) have set ourselves up for survival & success. Tune in for 6 quick hacks for getting on-top of your financial situation, sans panic. Check out:CollabosaurusTogglXero

The world is having an absolute MOMENT right now & with Corona Virus impacting so many peoples jobs, events & related industries, & kickstarting the beginnings of a global recession. You'd be clever to start thinking about how your business is going to get through the coming 8months, perhaps even thrive in the midst of tough times. This episode dives into 3 ways you can use collaboration marketing to cut costs, make the most of limited staff - but still see BIG reach & growth.

We’re diving into some basic human psychology around 'free stuff'. If friends & family, potential clients or anyone else ever asks you for your services or products for free - first of all, we have to NOT feel an ounce of guilt saying no. BUT sometimes it’s not as simple as a ‘no’ especially if you have an existing relationship. In this episode I’ve got 6 alternatives to saying YES to giving your services or products away for free. OR, 6 ways you can respond. Skills every business owner needs! Marie Forleo's Video'This is how we do it' podcast

Ah, sales. It's a dirty word in the business world because we often associate it with sleezy, pushy sales techniques that many shy away from. But without sales, you can't grow your business! They are SO vital. This episode dives into 6 tips for overcoming sales avoidance, reframing it & nailing the sales process so you can grow, grow, grow!

I am NOT a believer in big, 30 page business plans that cover 3 - 5 years ahead. So much can change! Having clear goals for the year ahead however, can be super effective to keep you on track. In this episode, we'll run through a 'napkin strategy' or, a quick 15 minute tool for whipping up a picture for your business in 2020 & how to stick to it!

What can we learn from 2019? Well, it was a BIG year of brand collaborations, that's for sure. In the first episode of 2020, we dive into three of the CollaboTeam's top collaboration picks from the year & a few tips on what we can learn from each. Your 2020 will be SET when it comes to collabs! http://collabosaurus.comhttp://collabosaurus.com/blog Check out our new podcast 'This is how we do it' !

The festive season is creeping up, but you STILL HAVE TIME to explore some clever marketing collaborations. Stuck for ideas? We got you. This episode has 5 creative marketing ideas, perfect for Christmas collaborations. Check out the Collabosaurus featured opportunities or our Instagram for all the cool brands looking for collaborations!

Collabosaurus on Instagram Being a marketer, little compares to the thrill of getting suckered into brilliant marketing and then psychoanalysing yourself & unpacking a campaign from the other side. This episode is a deep dive into what - in my perspective as a consumer - was a PERFECT digital marketing campaign. I say this rarely. This brand took me on a journey from completely cold to total brand fan in the space of a week. For today I’ve got 6 reasons their marketing SLAYED and how you can do it too. Here is the Sitting Pretty webpage I referenced, too.

Getting in front of a highly engaged event audience can work WONDERS for your brand. But organising them can be a nightmare! Collaborating on events is a surefire way to reap the benefits of brand events, without the headache. Here are my tips for nailing event collabs! Want to signup for free to Collabosaurus? Check out this video

Launches are tough! Whether you're launching a whole new business, a product, a freebie or challenge, a collaboration or an event - a successful launch comes down to great planning and execution (over a longer time period than you might expect!) In this episode, we dive into a quick A4 paper strategy as to how you can plan out your launch. Also! There is one week left of our birthday special - 50% off any annual plan on Collabosaurus - you can read more HERE

The *everyday business things* - the phone calls, the emails, the social media, the mail, the meetings - they're one of the HUGEST opportunities to create meaningful connections and communities (which in turn power great marketing campaigns). Tune in for some fabulous, quick tips for prioritising everyday business practices to make big impact in the small things.

I had some of the most amazing meetings in NY - except for ONE. And this one was one of the worst meetings I've ever been in. The good news? We've turned it into a positive with 4 key tips on holding an AMAZING meeting with a potential client and avoid these mistakes. They're common sense things, but working it into a clear process before, during and after a meeting could be the difference between NEW CLIENT vs NADA.

You'd be forgiven if you assumed online product collaborations are just for B2B service based business. While they're amazing for this type of business, there are also a bunch of beauty, health & wellness, fashion & consumer tech businesses nailing this category! Tune in for 5 ways you can use online products collaborations to grow. Resources we mentioned... Free ideas & strategy generatorCollabosaurusFree collaboration masterclass

One of our most popular episodes was from over a year ago on growing organically on Instagram, so we thought we should cover a part 2 now that the algorithm has had an overhaul and features get released by the minute! Tune in for our 6 tips on growing & engaging on Instagram. Resources we mentioned... Collabosaurus on InstagramGeneral Assembly x Collabosaurus LA event 25th JulyGeneral Assembly x Collabosaurus LA event 31st JulyMilkshake AppLinktreeClickfunnelsUnfoldInshotLifelapseBiteableSocial Media ExaminerLater blog

It comes naturally to some people, but for most - myself included - selling yourself in any given conversation is hard. I constantly worry about coming across arrogant and the Australian 'Tall Poppy' thing is oh-so-real. We’ve all been at networking events or a meeting, and asked “so what do you do?” In fact, it’s usually one of the first conversational questions. Therefore, it’s SO important to have a clear answer that not only answers the question, but helps you stand out and make a connection that may potentially move your business forward. Here are my five tips for selling yourself (without feeling like a dick)

I was lucky enough to speak at Vogue Codes this year, so I thought for this episode I'd do something a little bit different & sum up my key takeaways from the event for everyone who wasn't able to make the event day. Fashion & beauty industry leaders such as Karen Walker, Kate Morris, Elizabeth Abegg & Marie-Claude Mallat (to name a few) shared their experiences building incredible companies. It was an amazing day & I can't wait to share my top take aways! A few resources mentioned... Amy Schumer SkitPepTalkHer appJess on LinkedInCollabosaurus Instagram

How often do you Google something? If you're anything like me, probably a lot. Businesses have a lot to gain from SEO optimisation, but many are still in the dark as to how on earth it all works and what to do. I've enlisted the incredibly smart Erin of Young Folks Digital to talk all things SEO, with some great tips to get started on your own. A slightly longer episode than normal, but it was too juicy not to share! Enjoy. Resources to check out... Young Folks Digital Answer the PublicUber SuggestKeywords Everywhere

So, you want to play with the big boys, huh? Let's do it! Truth is, you don't have to BE a big brand to collaborate with big brands. In this episode, I've got a bunch of tips for collaborating with large brands, as well as a little story as to how our new (amazing) feature on Collabosaurus came about. The Pitch Portal allows you to pitch big brands directly, completely for free & with no pitch experience whatsoever! Check it out at http://collabosaurus.com & collaborate with ASOS, Olay, Gritty Pretty & Hey Tiger...

Oscar McMahon of Young Henrys said “trust arrives on the back of a tortoise, and leaves on the back of a galloping horse.” There is a long stretch of road between a potential customer not knowing you from a bar of soap and making a purchasing decision. So, how do we build trust around our brand so that potential customers engage & purchasing decisions are easier to make? Here are some fantastic tips for establishing trust early - enjoy! Resources mentioned in this episode.. Mailchimp automatic sequencesTypeformCollabosaurus

We've all seen social media competitions and giveaways going nuts over on Instagram. But as behaviours change on social media, how can brands use them effectively? In this episode, we dive into 6 key ways to ensure competitions are successful. Enjoy! Keen to explore a collaboration or partnership as part of your next social media competition? Check out Collabosaurus!

An all-too-familiar cause of freak outs for small business owners everywhere: competitors. How often should you be keeping an eye on competitors? How do you deal with pangs of jealousy or guilt when you see other business people killin' it? This episode dives into 5 important tips for dealing with competitors - from frequency of through to emotional reactions. Go check out @girlfridayIP on Instagram, & the Collabosaurus idea & strategy generator HERE

Steven Covey said "to achieve goals you’ve never achieved, you have to start doing things you have not done before" This episode shines a light on a couple of marketing tactics you may not have considered for your business. It’s really easy to get comfortable in your day-to-day and marketing, but you need to consistently innovate and try new things in order to reach new people in engaging ways. Tune in for 5 ways to reach new customers (that you may not have thought of!) Resources mentioned in this episode... CollabosaurusCollaboHubIdea & strategy generatorAS ColourBonjoroThankly

With over 500million daily active users & 75% of users taking action due to something they have seen on Instagram, it's time you considered 'instagrammable' elements in your business. From activations, influencer events, experiential retail or your salon / clinic / store - there are so many ways to create engaging experiences that spark the taking (and sharing) of photos on Instagram. In this episode, we dive into 4 tips for creating instagrammable experiences. Some of the resources we mentioned... ChartMogul 'open mic' podcast (episode on word of mouth)The Verge: 'Why'd You Push That Button?' (episode on instagramability)Collabosaurus (awesome for teaming up on clever brand experiences)

How effective are your meetings when they come to time, agenda, structure & outcome? This episode breaks down a few ideas for increasing the productivity of your business meetings - from booking them to following up! Resources mentioned:CalendlyYoucanbookme

Social media collaborations are one of the easiest, quickest ways to dip your toe into brand collaborations - and you absolutely don’t need a large following to do them! I’ve got key ideas for your consideration in this episode, and 5 steps to brilliant social media collaborations. We'll cover: identifying your value sourcing a great collaboration partner defining objectives coming up with a creative idea leveraging a collab beyond social media

Growing a business is no easy feat & it's no secret that a cash injection can make all of the difference when it comes to boosting growth. This episode covers 7 options for funding your business growth - some you may not have considered! A few of the resources we mentioned:KickstarterEquitiseSkipprGovernment Tax Incentives & Grants

Happy New Year! No doubt you've set a goal for 2019, or have a general sense for the next 'thing' you need to happen for your business to grow. This episode unpacks 8 super easy strategies for achieving this big goal of yours - & some may surprise you!

Your business is growing and all of a sudden you need to make a shift into conscious leadership. Building and leading a small team is one of the hardest things about growing a business, so I've roped in Martin Moore, Co-founder of Your CEO Mentor to chat all things leadership, with a few key tips. Working 'at level', respect before popularity (& friendships in the workplace), avoiding micro-management and 'letting go' of certain tasks as a founder are just some of the topics we cover in this episode. Enjoy! A few resources we mentioned: Your CEO Mentor Podcast & Website Weekly WIP Meetings

Ever wanted media coverage for your business? Amazing. This is the episode for you! 5 tips for getting started with DIY-ing your own publicity strategy, demystifying the 'press release' and a couple of little ideas for you. A well rounded publicity strategy is awesome for reaching new customers and building credibility for your business. When done strategically, great publicity coverage is SO much more effective than, say, a full-page advertisement. You're engaging your audience, with people a story for a significantly longer time than they would flick past an ad. It's worth the time investment and relationship building.reading Resources we mentioned... Sourcebottle HARO Collabosaurus Dropbox Collabosaurus Instagram (for DM's) Free co-marketing masterclass

This strategy requires you to take a step back and have a look at your business objectively, from the outside. We’re looking for ways to anticipate the needs of your customers, ways to maximise their spend, and offer a logical ‘customer path’ - without too much time spent developing new things, or whole new businesses! We've got four great tips for building new revenue streams - enjoy. Check out Collabosaurus here

Launching a podcast has been, quite unexpectedly, one of the most powerful content marketing strategies we have tried. So, I thought I would run through what you need, the process I went through, the tools I use and my top 4 tips for building your own podcast channel. Resources we mentioned..WhooshkaaCanva [album cover template]UpworkGarageband [settings snapshot can be found here]

*happy sigh* - brand collaborations are our favourite. In this episode, we break down the different types of collaborations (events, social media & product) with a bunch of examples, to help you find the right one for your brand. If you've ever felt stuck for creative ideas, this is the episode for you! You can check out our strategy & ideas generator HERE& of course, list a free campaign on Collabosaurus HERE

Social media advertising is a great way to get in front of customers, but it can be confusing simply because there is SO much you can do with Facebook ads! In this episode, we run through our top tips for optimising your campaigns & getting the best results from your advertising budget.

No one likes to be rejected, but it's SO part and parcel of running your own show. Whether it's investor rejections, job roles and promotions, rejections from a client pitch - it's important to stay positive and keep on keepin' on. So, how do you do this when things don't work out? Here are our top tips for dealing with rejection.