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Peter Giordano, Head of DoorDash Ads at DoorDash, argues that retail media stopped being an ad channel the moment the gap between an impression and a delivered order collapsed to minutes. He and Greg Kihlström get into what that changes for enterprise brands.Commerce platforms are becoming full-funnel media, not a lower-funnel add-on. DoorDash isn't a traditional retailer, and Espinosa explains what its data shows about consumer intent that a retailer's doesn't — and what strains first in an enterprise media plan built around flighting and frequency when the purchase happens in minutes."AI" hides very different decisions inside an ad system. Giordano draws the line between where a model is genuinely making the call — bidding, ranking, creative assembly — and where a person is still setting rules that a system simply executes faster.Retail media's credibility problem is that the network grades its own homework. On the LiveRamp partnership, what an advertiser has to be able to verify independently before an incrementality number means anything, and where DoorDash draws the line on data collaboration.When an AI agent places the order, there's no creative to persuade it. What has to be true about a brand's product data, pricing, and availability to get selected by a machine acting on the customer's behalf.About Peter GiordanoPeter Giordano is GM of Platform & Growth Services for DoorDash Ads. In this role, he is responsible for a variety of initiatives including global expansion; agency partnerships; scaling platform operations and productivity; and developing external integrations and offsite expansion.Previously he was COO at Seva, a venture-backed enterprise software business, where he led go-to-market for their early stage knowledge automation SaaS platform. Before Seva, he held various positions in Revenue Operations and Marketing at Simulmedia, a video advertising technology company, eventually serving as SVP of Sales Operations & Strategy. He started his career in various facets of the media industry in New York – including positions in strategy and marketing at Time Inc.; and roles in the network news division at NBC Universal, including that of producer on the “TODAY” Show. Peter received his undergraduate degree in Government cum laude from Harvard University, and an MBA with honors from the Tuck School of Business at Dartmouth. He lives outside of New York City with his wife and two daughters.Peter Giordano on LinkedIn---------- Resources ---------- https://www.doordash.comThe Agile Brand podcast is brought to you by TEKsystems. We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off. Enjoyed the show? Tell us more and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter, and check out Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.
Peter Giordano, Head of DoorDash Ads at DoorDash, argues that retail media stopped being an ad channel the moment the gap between an impression and a delivered order collapsed to minutes. He and Greg Kihlström get into what that changes for enterprise brands.Commerce platforms are becoming full-funnel media, not a lower-funnel add-on. DoorDash isn't a traditional retailer, and Espinosa explains what its data shows about consumer intent that a retailer's doesn't — and what strains first in an enterprise media plan built around flighting and frequency when the purchase happens in minutes."AI" hides very different decisions inside an ad system. Giordano draws the line between where a model is genuinely making the call — bidding, ranking, creative assembly — and where a person is still setting rules that a system simply executes faster.Retail media's credibility problem is that the network grades its own homework. On the LiveRamp partnership, what an advertiser has to be able to verify independently before an incrementality number means anything, and where DoorDash draws the line on data collaboration.When an AI agent places the order, there's no creative to persuade it. What has to be true about a brand's product data, pricing, and availability to get selected by a machine acting on the customer's behalf.About Peter GiordanoPeter Giordano is GM of Platform & Growth Services for DoorDash Ads. In this role, he is responsible for a variety of initiatives including global expansion; agency partnerships; scaling platform operations and productivity; and developing external integrations and offsite expansion.Previously he was COO at Seva, a venture-backed enterprise software business, where he led go-to-market for their early stage knowledge automation SaaS platform. Before Seva, he held various positions in Revenue Operations and Marketing at Simulmedia, a video advertising technology company, eventually serving as SVP of Sales Operations & Strategy. He started his career in various facets of the media industry in New York – including positions in strategy and marketing at Time Inc.; and roles in the network news division at NBC Universal, including that of producer on the “TODAY” Show. Peter received his undergraduate degree in Government cum laude from Harvard University, and an MBA with honors from the Tuck School of Business at Dartmouth. He lives outside of New York City with his wife and two daughters.Peter Giordano on LinkedIn---------- Resources ---------- https://www.doordash.comThe Agile Brand podcast is brought to you by TEKsystems. We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off. Enjoyed the show? Tell us more and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter, and check out Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.
書き起こしはSubstackを購読してください https://wbnlive.substack.com/ゲストRyo Satoさん(Replit 日本コミュニティリード)https://x.com/nobita2040ホストKinjo X: https://x.com/illshinReplit https://replit.com/Shipaton https://jp.shipaton.com/Replitは2016年創業で今年10年目、2026年3月のシリーズDで4億ドルを調達し評価額90億ドルになりました。同じ日に公開されたAgent 4は、アプリだけでなくスライドや資料まで1つのプロジェクトで作れるようになり、複数エージェントの並列処理も入っています。佐藤さんは2年前にReplit Agentを触って衝撃を受け、社外の立場から出版社に企画書を送って世界初のReplit解説本を書き、アンバサダーを経て2026年8月にReplit初の日本人メンバーとして参画しました。この動画では、Agent 4で実際に何が変わったのかを画面で見せてもらいながら、日本のユーザー層、狙うユースケース、JSOLとの体制、そして11月の日本での動きまで聞いています。▼ 目次00:00 Replit日本コミュニティリード、佐藤さん登場02:10 2年前のReplit Agentで受けた衝撃02:57 会社は2016年創業。2年前にピボットした04:55 企画書を送りまくり、世界初の解説本を出す08:10 なりたい立場の「体」で勝手に動くと見つかる13:16 Replitとは。DBから公開まで全部ブラウザ内15:46 ユーザーの7〜8割は非エンジニア17:13 日本の狙いはエンタープライズの社内ツール19:49 Agent 4を画面で解説。並列開発とスライド生成26:30 開発ツールの地図。CursorやLovableとの違い33:17 導入の入り口は2つ。JSOLと直接契約35:40 11月に日本で大型イベント。CEO来日を調整中37:26 日本で3ポジションを公式募集中38:38 なぜ日本か。RubyとCEOのリスペクト48:52 1年後。まず自分で作る文化を日本に▼ 主要ソース(一次情報)Replit公式(シリーズD): https://replit.com/news/funding-announcementReplit公式(Agent 4): https://replit.com/blog/introducing-agent-4-built-for-creativityTechCrunch(評価額90億ドル): https://techcrunch.com/2026/03/11/replit-snags-9b-valuation-6-months-after-hitting-3bJSOL(日本初の公式パートナー): https://www.jsol.co.jp/release/2026/260428.htmlWBNは平日毎日12:00から、AI・テック・スタートアップのニュースをライブでお届けしています。#AI #AIニュース #Replit #バイブコーディング #Agent4 #スタートアップ #WBN
What if, by the time a B2B buyer ever talks to your sales team, the decision is already mostly made, and somewhere you can't see and can't measure?For years, agility meant being quick with the latest tools. Now it means something harder: letting go of long-held assumptions about the buyer's journey and accepting that influence has scattered across a decentralized network of peers, creators, and AI — much of it happening in places brands don't control and can't track.Today we're digging into a fundamental shift in how B2B buyers, especially the next generation, actually make decisions. We'll explore:How generational change, led by the most AI-forward buyers yet, is reshaping the B2B buying landscape.Why linear demand-gen models strain in an era of communal buying and AI-driven discovery.The rising pull of peer reviews, independent creators, and AI-generated answers, and what that does to your brand's credibility.To help me dig in, I'd like to welcome Katie Allison, Senior Manager of Research and Insights at TrustRadius by HG Insights. About Katie AllisonKatie Allison, Senior Manager of Research and Insights at TrustRadius, HG Insights, looked into how generational behavior is reshaping go-to-market strategy. She brings a data-backed perspective on how AI, social proof, and digital-native expectations are colliding to change who buyers trust, with recent findings from the From Boomers to Zoomers report. Katie Allison on LinkedIn: https://linkedin.com/in/kathryn-allison ---------- Resources ---------- TrustRadius by HG Insights: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more and give us a rating so others can find the show: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter, and check out Martechipedia, the wiki for marketing technology: https://aglbrnd.co/r/35ded3ccfb6716ba The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content: https://aglbrnd.co/r/f1782ab12211f765 Hosted on Acast. See acast.com/privacy for more information.
What if, by the time a B2B buyer ever talks to your sales team, the decision is already mostly made, and somewhere you can't see and can't measure?For years, agility meant being quick with the latest tools. Now it means something harder: letting go of long-held assumptions about the buyer's journey and accepting that influence has scattered across a decentralized network of peers, creators, and AI — much of it happening in places brands don't control and can't track.Today we're digging into a fundamental shift in how B2B buyers, especially the next generation, actually make decisions. We'll explore:How generational change, led by the most AI-forward buyers yet, is reshaping the B2B buying landscape.Why linear demand-gen models strain in an era of communal buying and AI-driven discovery.The rising pull of peer reviews, independent creators, and AI-generated answers, and what that does to your brand's credibility.To help me dig in, I'd like to welcome Katie Allison, Senior Manager of Research and Insights at TrustRadius by HG Insights. About Katie AllisonKatie Allison, Senior Manager of Research and Insights at TrustRadius, HG Insights, looked into how generational behavior is reshaping go-to-market strategy. She brings a data-backed perspective on how AI, social proof, and digital-native expectations are colliding to change who buyers trust, with recent findings from the From Boomers to Zoomers report. Katie Allison on LinkedIn: https://linkedin.com/in/kathryn-allison ---------- Resources ---------- TrustRadius by HG Insights: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more and give us a rating so others can find the show: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter, and check out Martechipedia, the wiki for marketing technology: https://aglbrnd.co/r/35ded3ccfb6716ba The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content: https://aglbrnd.co/r/f1782ab12211f765 Hosted on Acast. See acast.com/privacy for more information.
If a growing share of your customers now begin their shopping journey on a platform you don't own — and can't see into — is your website still your most important marketing asset?Agility here isn't just about reacting to new customer behavior. It's about building an infrastructure that can meet customers wherever they show up, and still have the brand behave like one company when it gets there.Today, we're going to talk about:- The great fragmentation of product discovery and why traditional marketing funnels are becoming obsolete.- Strategies for maintaining brand and data consistency across countless channels when only 14% of consumers say it's done well today.- The role of AI and automation in not just personalizing experiences, but optimizing for new discovery engines.To help me discuss this topic, I'd like to welcome, Gary Lombardo, CMO at Athos Commerce.About Gary LombardoGary Lombardo is Chief Marketing Officer at Athos Commerce, where he leads marketing, brand strategy, communications, and thought leadership. With more than 20 years of experience in retail technology, ecommerce, and SaaS, he helps retailers navigate the rapidly evolving world of AI-powered commerce. Gary is a frequent speaker on topics including artificial intelligence, digital merchandising, product discovery, customer experience, and the future of retail.Gary Lombardo on LinkedIn: https://www.linkedin.com/in/garylombardo---------- Resources ---------- Athos Commerce: athoscommerce.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
If a growing share of your customers now begin their shopping journey on a platform you don't own — and can't see into — is your website still your most important marketing asset?Agility here isn't just about reacting to new customer behavior. It's about building an infrastructure that can meet customers wherever they show up, and still have the brand behave like one company when it gets there.Today, we're going to talk about:- The great fragmentation of product discovery and why traditional marketing funnels are becoming obsolete.- Strategies for maintaining brand and data consistency across countless channels when only 14% of consumers say it's done well today.- The role of AI and automation in not just personalizing experiences, but optimizing for new discovery engines.To help me discuss this topic, I'd like to welcome, Gary Lombardo, CMO at Athos Commerce.About Gary LombardoGary Lombardo is Chief Marketing Officer at Athos Commerce, where he leads marketing, brand strategy, communications, and thought leadership. With more than 20 years of experience in retail technology, ecommerce, and SaaS, he helps retailers navigate the rapidly evolving world of AI-powered commerce. Gary is a frequent speaker on topics including artificial intelligence, digital merchandising, product discovery, customer experience, and the future of retail.Gary Lombardo on LinkedIn: https://www.linkedin.com/in/garylombardo---------- Resources ---------- Athos Commerce: athoscommerce.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
Hilary Smith, CMO at Linnworks, argues that most ecommerce brands believe their operations are already automated — and that the manual work quietly grows as they scale. She and Greg Kihlström get into where it hides and what it costs.AI's most consequential move in retail is happening in the back office, not the front end. After years of chatbots and personalization, the investment is shifting into inventory, fulfillment, and order management — where being wrong is expensive and visible.Peak season is a volume-and-velocity problem, not a basket-size problem. Smith on which parts of the traditional peak playbook break first when order throughput climbs, and how a tech freeze changes what a brand can realistically fix in-season.A stockout is a brand moment. Operational failures are where customers decide what a company is actually like — which puts a CMO on the hook for outcomes they don't directly own.About Hilary SmithHilary Smith is Chief Marketing Officer at Linnworks. She brings 12+ years of experience driving growth through data-informed strategy across supply chain, ecommerce and FinTech. Hilary thrives at the intersection of brand, product and demand, translating complex customer and commercial data into campaigns that drive revenue, sharpen positioning and move the business forward. Her leadership style is grounded in empathy, curiosity and a deep understanding of how customers discover, convert and keep coming back.Hilary Smith on LinkedIn: https://www.linkedin.com/in/hilarypaigesmith/---------- Resources ---------- Linnworks: https://www.linworks.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703The hardest part of martech right now is telling which tools are actually earning their keep. That's the question running through the MarTech Summit Boston agenda on October 27. We're attending MarTech Summit Boston on October 27 as a media partner. If you want to join, the code AGILE15 saves you 15%. https://aglbrnd.co/r/c70c250b8d52dff3We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Need to evaluate martech, AI, or CX platforms and don't know where to start? The Agile Brand Guide List is now in beta. We're building the most useful, free-to-use, and up-to-date way to assess what truly matters when evaluating platforms. See more here: https://aglbrnd.co/r/f76be3a33cc491bbReach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://aglbrnd.co/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more and give us a rating so others can find the show: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter, and check out Martechipedia, the wiki for marketing technology: https://aglbrnd.co/r/35ded3ccfb6716baThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content: https://aglbrnd.co/r/f1782ab12211f765 Hosted on Acast. See acast.com/privacy for more information.
Hilary Smith, CMO at Linnworks, argues that most ecommerce brands believe their operations are already automated — and that the manual work quietly grows as they scale. She and Greg Kihlström get into where it hides and what it costs.AI's most consequential move in retail is happening in the back office, not the front end. After years of chatbots and personalization, the investment is shifting into inventory, fulfillment, and order management — where being wrong is expensive and visible.Peak season is a volume-and-velocity problem, not a basket-size problem. Smith on which parts of the traditional peak playbook break first when order throughput climbs, and how a tech freeze changes what a brand can realistically fix in-season.A stockout is a brand moment. Operational failures are where customers decide what a company is actually like — which puts a CMO on the hook for outcomes they don't directly own.About Hilary SmithHilary Smith is Chief Marketing Officer at Linnworks. She brings 12+ years of experience driving growth through data-informed strategy across supply chain, ecommerce and FinTech. Hilary thrives at the intersection of brand, product and demand, translating complex customer and commercial data into campaigns that drive revenue, sharpen positioning and move the business forward. Her leadership style is grounded in empathy, curiosity and a deep understanding of how customers discover, convert and keep coming back.Hilary Smith on LinkedIn: https://www.linkedin.com/in/hilarypaigesmith/---------- Resources ---------- Linnworks: https://www.linworks.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703The hardest part of martech right now is telling which tools are actually earning their keep. That's the question running through the MarTech Summit Boston agenda on October 27. We're attending MarTech Summit Boston on October 27 as a media partner. If you want to join, the code AGILE15 saves you 15%. https://aglbrnd.co/r/c70c250b8d52dff3We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Need to evaluate martech, AI, or CX platforms and don't know where to start? The Agile Brand Guide List is now in beta. We're building the most useful, free-to-use, and up-to-date way to assess what truly matters when evaluating platforms. See more here: https://aglbrnd.co/r/f76be3a33cc491bbReach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://aglbrnd.co/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more and give us a rating so others can find the show: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter, and check out Martechipedia, the wiki for marketing technology: https://aglbrnd.co/r/35ded3ccfb6716baThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content: https://aglbrnd.co/r/f1782ab12211f765 Hosted on Acast. See acast.com/privacy for more information.
As companies invest billions in AI and automation to scale customer interactions, are they unintentionally building a wall between their brand and the very people they're trying to serve?Agility requires that as technology accelerates, our ability to listen to and understand the customer must accelerate even faster.Today, we're going to talk about how organizations can maintain and deepen their connection to consumers in an era increasingly defined by technological distance. We'll explore:- Why the more we lean on AI for efficiency, the more we need to invest in genuine human understanding.- How to translate abstract consumer insights into tangible actions that resonate across the entire organization, not just the marketing department.- The skills and cultural shifts necessary to prepare marketing teams for a future where empathy is as critical as data analysis.To help me discuss this topic, I'd like to welcome Melissa Blunte, Director, Consumer Experience at Georgia-Pacific. About Melissa BlunteKnown for: A “get it done” attitude. With an ownership mentality, strategic thinking, clear communication, persistence, and a willingness to do things differently, I will find a way to get things done.I am a strategic brand and commercial leader with 20 years of experience driving growth and innovation across Fortune 500 companies and billion-dollar brands such as Zyrtec®, Lipitor®, Similac® Infant Formula, Quilted Northern®, and Angel Soft®.Throughout my career, I've thrived at the intersection of brand building and business results. From launching products and crafting integrated marketing strategies, to leading high-performing teams and managing P&Ls, my focus has always been on delivering measurable impact.I bring a unique combination of big-company discipline, cross-functional leadership, and entrepreneurial agility — and I'm energized by the challenge of crafting strategy and turning them into actions that drive value.Melissa Blunte on LinkedIn: https://www.linkedin.com/in/melissa-mapp-blunte-b452359/---------- Resources ---------- : https://www.gp.com/The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
As companies invest billions in AI and automation to scale customer interactions, are they unintentionally building a wall between their brand and the very people they're trying to serve?Agility requires that as technology accelerates, our ability to listen to and understand the customer must accelerate even faster.Today, we're going to talk about how organizations can maintain and deepen their connection to consumers in an era increasingly defined by technological distance. We'll explore:- Why the more we lean on AI for efficiency, the more we need to invest in genuine human understanding.- How to translate abstract consumer insights into tangible actions that resonate across the entire organization, not just the marketing department.- The skills and cultural shifts necessary to prepare marketing teams for a future where empathy is as critical as data analysis.To help me discuss this topic, I'd like to welcome Melissa Blunte, Director, Consumer Experience at Georgia-Pacific. About Melissa BlunteKnown for: A “get it done” attitude. With an ownership mentality, strategic thinking, clear communication, persistence, and a willingness to do things differently, I will find a way to get things done.I am a strategic brand and commercial leader with 20 years of experience driving growth and innovation across Fortune 500 companies and billion-dollar brands such as Zyrtec®, Lipitor®, Similac® Infant Formula, Quilted Northern®, and Angel Soft®.Throughout my career, I've thrived at the intersection of brand building and business results. From launching products and crafting integrated marketing strategies, to leading high-performing teams and managing P&Ls, my focus has always been on delivering measurable impact.I bring a unique combination of big-company discipline, cross-functional leadership, and entrepreneurial agility — and I'm energized by the challenge of crafting strategy and turning them into actions that drive value.Melissa Blunte on LinkedIn: https://www.linkedin.com/in/melissa-mapp-blunte-b452359/---------- Resources ---------- : https://www.gp.com/The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
Fünf Tage nach dem Start von GPT-6 alias Astra wird es Zeit für einen Praxischeck: Hat OpenAI tatsächlich die „Ära der AGI“ eingeläutet – oder vor allem den Rückstand auf Anthropic aufgeholt? Jakob Steinschaden, Mitgründer von Trending Topics, und Clemens Wasner, Gründer von enlite und Vorsitzender von AI Austria, diskutieren beeindruckende Kreativprojekte, eigene Tests und überraschende Verschiebungen in den KI-Rankings.Von einem spielbaren Videogame über einen aufwendigen digitalen Nachbau des Apple Park bis zur automatisierten Podcast-Nachbearbeitung: Besonders bei kreativen Aufgaben zeigt sich, was mit den neuen KI-Werkzeugen möglich wird. Jakob hat außerdem ChatGPT und Claude mit demselben Prompt ein Startup-Bewertungsportal bauen lassen. Welcher Entwurf überzeugt mehr?Die Themen der Folge:AGI oder großes Marketing? Warum die Ankündigungen von OpenAI und Nvidia mehr versprechen, als der Begriff „AGI“ eindeutig hergibt.Games, 3D und Videoschnitt: Welche neuen Möglichkeiten die Verbindung von Bildgenerierung, Coding und Kreativsoftware eröffnet – und warum ein Apple-Park-Projekt für rund 16.000 Dollar trotzdem günstig sein kann.ChatGPT vs. Claude im Praxistest: Zwei Entwürfe für „FounderHaven“, ein Prompt – und die Frage, ob OpenAI beim Webdesign aufgeholt hat.Vibe Coding und seine Grenzen: Warum eine generierte Webseite noch kein Startup ist und welchen Mehrwert Plattformen wie Lovable und Replit weiterhin bieten.Von Platz fünf auf Platz eins: Wie Änderungen am Intelligence Index von Artificial Analysis das Ranking von GPT-6 verschieben – und warum Zeitpunkt und Transparenz der Anpassungen Fragen aufwerfen.Was kommt als Nächstes? Erwartungen an OpenAIs Developer Day, mögliche Hardware-Neuigkeiten und die nächste Modellgeneration von Anthropic.
Melissa Ryan, Senior Digital Marketing Manager at Federated Hermes, moved a global investment manager's website onto Optimizely and found the technology was the easy part. She joins Greg Kihlström at Opticon.A migration surfaces the questions nobody had to answer before. Who owns a page, who signs off, and what finally gets retired all become unavoidable once the platform changes — and settling them is harder than the build.Segmentation runs on self-declaration until it doesn't. Financial advisors, institutional investors, and individual investors need genuinely different content, and Ryan gets into the gap between what visitors tell you about themselves and what their behavior reveals."AI" hides two very different decisions. A tool that speeds up a human's draft is not the same commitment as a system that produces and ships on its own — Ryan on which one is realistically usable inside a regulated firm in the next year.About Melissa RyanMelissa Ryan is Vice President and Senior Digital Marketing Manager at Federated Hermes, where she leads strategic digital initiatives that strengthen the firm's global brand and advance key marketing objectives. She specializes in transforming business goals into scalable, data-driven solutions that improve efficiency, enhance stakeholder engagement, and drive innovation across digital channels. Melissa has extensive experience leading complex cross-functional projects and delivering executive-level insights that support strategic decision-making. She holds an MBA in Management from Point Park University and a BA in Media Communications and Social Science from the University of Pittsburgh.Melissa Ryan on LinkedIn: https://www.linkedin.com/in/melissa-ryan-9a446411/---------- Resources ---------- : https://www.federatedhermes.com/The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
In this episode of the Crazy Wisdom Podcast, host Stewart Alsop sits down with Daniel Segundo to discuss why today's social networks have evolved into entertainment networks and how Daniel is building Bien, a social app focused on depth over breadth. Daniel shares his journey from trading commodities to creating a platform designed to keep users genuinely connected to their inner circle, inspired by insights gained while meditating in caves in India. The conversation covers everything from the problems with the "like button" and algorithmic feeds to Daniel's contrarian approach of removing public-facing engagement metrics and using voice notes as the primary interaction method. They also explore the challenges of building consumer social products, the impact of AI on development, and Daniel's philosophy drawn from Eastern mysticism and his study of Ramana Maharshi. To learn more about Bien, visit bien.social or follow Daniel on Twitter at @DanielPSegundo.Timestamps00:00 Daniel introduces Bien as a real social network, contrasting entertainment networks disguised as social platforms05:00 Building with AI tools allowed bootstrapping the app before hiring a five-person team for professional development10:00 Social networks evolved into entertainment networks optimized for engagement and advertising rather than genuine connection15:00 The advertising model incentivizes dopamine delivery and algorithmic content over posts from actual friends20:00 Removing the like button and public comments forces deeper interaction through private voice notes instead25:00 Social graphs become stale over time because unfriending feels awkward, so people curate for weakest relationships30:00 Matrix and Nostr protocols enable interoperable messaging, suggesting a Cambrian explosion of new social apps35:00 Depth matters more than metrics—success means users actually feel closer to their inner circle40:00 Voice notes combined with photo sharing mimics natural storytelling behavior when friends gather in person45:00 Meditation in Ramana Maharshi's caves in India inspired reflections on silence, self-inquiry, and building products mindfullyKey Insights1. Daniel Segundo was inspired to create Bien after recognizing that existing social networks excel at breadth but fail at depth of connections. While meditating in caves in South India, he went through his phone contacts and realized only about 5 percent of his 1,700 contacts were people he actually wanted to stay close to, with the remaining 95 percent being noise. He saw that tools like Facebook, Instagram, and WhatsApp have solved the problem of maintaining surface-level relationships across broad networks of people, but there was no good tool for maintaining deep connections with your inner circle beyond basic messaging apps like iMessage or WhatsApp, which still suffer from having too many contacts with access.2. The fundamental problem with current social networks is that they have become entertainment networks rather than true social networks, driven by the advertising business model. Instagram only shows content from your actual friends about 7 percent of the time, with the rest being algorithmically suggested content designed to maximize engagement and ad revenue. The like button, while useful for maintaining broad social graphs and understanding your status in larger groups, reduces complex human relationships to superficial interactions. This creates what Segundo calls a circus-like experience where you are constantly bombarded with entertaining content rather than meaningful updates from people you care about, and the advertising model incentivizes this transformation because the product is ultimately about delivering dopamine to keep people scrolling.3. Bien removes traditional social media features like public likes and comments, replacing them with private voice note responses capped at 60 seconds. The theory is that hearing three voice notes from close friends provides more genuine connection than receiving 300 likes on a post. This design choice stems from recognizing that while the like button serves a useful function for breadth-first social networks where people want quick validation from large peer groups, it is completely inadequate for depth-first relationships. By forcing more intimate and effortful interaction through voice, Bien attempts to upgrade the quality of connection rather than the quantity, building off existing habits like sending voice notes to close friends rather than trying to create entirely new behaviors.4. The traditional follower-following model creates stale social graphs because people are uncomfortable unfriending or unfollowing others as relationships naturally evolve over time. Instead of this model, Bien uses a system where each user maintains a private list of people they want to stay close to, and if two people have each other on their lists, they see each other's content. This eliminates the social awkwardness of unfriending someone while allowing social graphs to naturally evolve. The current model forces people to curate their sharing based on the weakest relationship in their network because they do not want to offend distant connections or go through the work of managing close friends lists, which results in less authentic sharing overall.5. Segundo is building Bien on a paid subscription model rather than an advertising model to align incentives directly with users. He believes no one can build a compelling social network on the advertising model anymore because it creates conflicting incentives where the company must serve both advertisers and users, ultimately degrading the product into what he calls slop. The straightforward deal with customers is that if the product cannot provide value equivalent to the price of a cup of coffee per month through premium features, then there is no justification for the business to exist. This allows Bien to focus solely on whether users feel closer to their inner circle after using the product rather than optimizing for maximum scrolling time.6. Segundo bootstrapped the initial development of Bien using AI coding tools like Replit before hiring a team of five people to develop it professionally. He notes that with current AI tooling, if you can think clearly and understand the problems you are trying to solve, you can build solutions much more cheaply than even five or ten years ago. He eventually hired a designer and iOS and web developers to do things properly with a do it right or do not do it at all mindset. The app is currently iOS-only, built in Swift for a premium experience, with plans to potentially build a React Native version for Android if there are stronger signs of product market fit.7. Segundo's background in trading commodities and futures, along with his deep interest in Eastern philosophy and self-inquiry practices, significantly influences his approach to building Bien. He spent time studying Ramana Maharshi and practicing meditation in caves at Tiruvannamalai in South India, which he says has a profound impact not just on spiritual practice but on thinking about product development and participating in markets. His experience with a major trading drawdown in 2025 after running up a small account 25 times led him to this period of reflection that ultimately resulted in the conception of Bien, demonstrating how his various interests in trading, philosophy, and technology intersect in his approach to building a depth-first social network.
Jim Rucinski, Solution Engineer at the International Fresh Produce Association, runs IFPA's entire digital experience with a team of two — personalization, content management, and platform support included.He joins Greg Kihlström at Opticon to walk through what a constraint that tight actually forces you to decide.A two-person team changes the question from what to build to what to refuse. Ruckinski on the test he applies when a request lands, and how much of the week is already claimed by maintenance before anything new gets considered.Handing content tools to non-technical colleagues means handing out the ability to break consistency. What had to be standardized inside Optimizely's CMS and Content Marketing Platform before the organization could self-serve without the experience coming apart."AI" covers both a faster draft and a system that executes on its own — and a lean team can only absorb one of them. How Rucinski separates technology that removes work from technology that adds something new to supervise.About Jim RucinskiJim Rucinski is the Solutions Engineer at the International Fresh Produce Association (IFPA), where he oversees the evolution of the organization's enterprise digital ecosystem. A self-taught programmer with more than 30 years of software engineering experience, Jim specializes in turning operational friction into automated, reusable capabilities. Partnering with solution provider Perficient, he focuses on leveraging modern CMS architecture, GraphQL, and practical AI tools to run a global digital presence efficiently.Jim Rucinski on LinkedIn: https://www.linkedin.com/in/jim-rucinski-925004258/---------- Resources ---------- : https://www.freshproduce.com/The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
Greg Heinz, Senior Director of Brand and Digital Strategy at Optimizely, led the company's rebrand — and he argues AI should amplify creative work rather than automate it away. Recorded live at Opticon 2026 in New York City.A rebrand is repositioning, not a new logo. Heinz walks through the research behind Optimizely's brand evolution, the market signals that made the case internally, and what the company had to give up to make the new promise credible.The line between amplification and authorship gets drawn on purpose. "AI" covers everything from a tool that speeds up a designer to a system that ships work with nobody in the authoring seat. Heinz on where he insisted a person stay in the seat, and why.A brand is proven by behavior, not messaging. What had to change in product decisions, sales conversations, and the digital experience for the new positioning to be true — and what keeps the brand recognizable as one company as the volume of expression goes up.Greg Heinz and Greg Kihlström also get into what changes when the first thing evaluating your brand is an AI system researching on a buyer's behalf rather than a person.About Greg HeinzGreg is a marketing manager with over fifteen years of professional experience in B2B software solutions and services, Healthcare, Sports and Entertainment. My goal is to help organizations achieve rapid growth through brand development and demand generation. I am a strong believer in creating amazing experiences and lasting impressions through UX design and storytelling.Greg Heinz on LinkedIn: https://www.linkedin.com/in/gjheinz/---------- Resources ----------Optimizely: www.optimizely.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
In this episode, Jagjit Chawla, the VP who runs Facebook's Feed and Reels, returns to see how his predictions from our June conversation have landed. Back in the spring, he described Meta as a company racing to turn PMs into builders. Since then, Meta has become a smaller, flatter company. We get into how that version of Meta, with fewer PMs and layers, pulled in record revenues with its smallest team in years.–Key topics:• A smaller, flatter Meta building more, not less• Why "the glory days of being a PM in big tech are still ahead of us"• Pointing AI agents at Meta's old codebase to scaffold a new app in weeks• The new IC9 and IC10 ladder• Why design and data science aren't shrinking• Why Jagjit reversed his opinion on PMs shipping production code• Explaining AI evals using bath towels• The interview question that screens for "AI PM" judgment• Why he isn't worried about the industry's next hiring swing–Timestamps:00:00 Introduction02:02 A return visit to see how Meta's AI predictions landed03:28 Facebook's super-app problem07:58 Pointing AI agents at Meta's old codebase to scaffold a new app in weeks11:15 Where Bolt, Lovable, and Replit still can't compete13:59 Why the new apps aren't cannibalizing Facebook18:01 Why PMs get the first mile and designers get the last23:07 Why Jagjit reversed his opinion on PMs shipping production code24:37 How homegrown AI habits became company-wide baseline tools29:06 Why "the glory days of being a PM in big tech are still ahead of us"31:38 "Facebook is like the world's largest Jenga tower"37:52 The test for converting a manager back into an IC39:48 The new IC9 and IC10 ladder 42:35 Explaining AI evals using bath towels46:26 How to coach someone into becoming an "AI PM"49:37 Should you do a tour of duty at big tech?53:44 Why Jagjit isn't worried about the industry's next hiring swing–Brought to you by:• Jira—Do the right work with Jira–Referenced:• Bolt• Facebook• Facebook Creator Studio• Forum, a Facebook app• Google• How Meta Is Reinventing Product Management• Instagram• Instagram Edits• Lovable• Messenger• Meta• Meta's Rotational Programs• Replit• Seller, a Facebook app• Threads• TikTok• WhatsApp• YouTube–Where to find Nikhyl:• Twitter/X• LinkedIn–Where to find Jagjit:• LinkedIn–Join The Skip:• Skip Coach• Skip Community–Find The Skip:• Website• Substack• YouTube• Spotify• Apple Podcasts–Don't forget to subscribe to The Skip to hear me coach you through timely career lessons. Access exclusive sessions from 100+ top product leaders at skip.coach. If you're interested in joining me on a future call, send me a note on LinkedIn, Threads, or Twitter. You can also email me at nikhyl@skip.community This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theskip.substack.com
HEADLINES:• Replit Opens First International Office in London After Hitting $9 Billion Valuation • ADNOC's Ruwais Refinery Returns to Full Capacity After Iran War Hit • Kuwait Decree Allows Government to Borrow From Wealth Fund Newsletter: https://aug.us/4jqModrWhatsApp: https://aug.us/40FdYLUInstagram: https://aug.us/4ihltzQTiktok: https://aug.us/4lnV0D8Smashi Business Show (Mon-Friday): https://aug.us/3BTU2MY
العناوين:• Replit يفتح أول مكتب دولي له في لندن بعد ما وصلت قيمته إلى 9 مليارات دولار• مصفاة Ruwais التابعة لـ ADNOC ترجع بكامل طاقتها الإنتاجية بعد الأضرار اللي تعرضت لها خلال حرب إيران• مرسوم كويتي يسمح للحكومة بالاقتراض من صندوق الثروة السيادي
BONUS: How Scrum Masters Turn AI Into a Thinking Partner, Not a Magic Answer Box Everybody talks about AI in theory. In this BONUS episode, Dave Westgarth talks about it in practice — the boring, everyday ways a Scrum Master and Agile Coach actually puts AI to work. From t-shirt sizing to sprint reports to a self-coded Monte Carlo forecaster, Dave shares what works, what doesn't, and the one mindset shift that separates people who get value from AI from those who just generate more noise. From "Magic Answer Box" to Personalised Partner "Instead of taking it as a magic answer box, using it as a personalised partner to work through problems, look at your ideas, and really hold them in the cold light of day before proposing things." Dave came into agile from a development background, moved through project delivery, and had already worked at AI and ML companies long before ChatGPT made the technology personal and accessible. Like most people, he first met these tools as a "magic answer box" — ask a question, get an answer, run with it. The real shift came when he stopped optimizing for output and started using AI to drive better outcomes: ping the model, get a response, then interrogate it, refine the thinking, and go around again. The value isn't the first answer. It's the conversation that sharpens your own reasoning. These Tools Aren't Neutral — So Corner Them Into Being a Critic "If you ask it to be punishing, negative, and brutal, it gives you a lot more relevant feedback." One of Dave's sharpest points: AI tools are not neutral guides. Because of their system prompts and the incentives baked in by the providers, they're relentlessly positive — they want to affirm you and keep you around, a little like social media. That makes them weak for anything where you need honest pushback: personas, user stories, feedback on ideas. Dave's fix is to flip it on its head. Rather than asking "is this any good?" (which reliably earns an "8 out of 10, but to make it a 10…"), he tells the model to be as harsh and brutal as it can and really try to punish the idea. You don't want a partner that always agrees with you — you want one that pinpoints the areas you haven't thought about. The First Real Time-Saver: Reports, and the Themes You Missed "Are there any themes that have emerged over the last 4 weeks that I might have missed in this latest deck?" The first thing that stopped feeling like a party trick was the one we all know: project documentation and reporting — sprint reports, status updates, review decks. Instead of letting AI invent the structure, Dave feeds it his own structure plus Teams recordings, notes, and existing docs, and lets it populate the format he already uses. The trick that goes a level deeper: after several sprints, feed all the AI-assisted reports back in and ask what themes have emerged across the last four weeks that this latest deck might have missed. Again, it stops being an answer box and becomes a partner and critic. AI Is Part of the Job Now — Like Spreadsheets Once Were "The way to get ahead now is figure out how to use it as effectively as you can in your role." Dave sees the early resistance movement against AI as a false economy. For delivery professionals — project managers, Scrum Masters, agile coaches — knowing how to use these tools well is fast becoming a core expectation, not a nice-to-have. Vasco draws the parallel to spreadsheets: once dismissed as too complicated and "not my kind of thing," until people started building real forecasting and capacity models with them and the work changed. AI is on the same arc — still a little mystical today, genuinely useful tomorrow, and eventually just another tool in the box. A Week With AI in the Loop "The power that these prompt-to-product tools give you to create these hyper-personalized tools that make you more effective is, in a lot of ways, magic." Dave walked through what his week actually looks like with AI in the loop: Monday primer: a scheduled ChatGPT task emails him a scene-set every Monday — last week's plan and top priorities — so he isn't spending the first half hour reconstructing where things stood. Priority calls: which items are the toughest, where the quick wins are, where he can get early traction, and where risks might be emerging that he can squash early. Everyday comms: drafting the bones of emails, pings, and project updates so he spends almost no time formatting. Prompt-to-product tools: using Base44, Lovable, and Replit to build his own tools — including a Monte Carlo forecaster that takes his team's sprint throughput and projects the remaining backlog, replacing an ugly spreadsheet with a clean web app. He also builds AI-powered widgets in Miro for retrospectives, mood check-ins, and planning poker. The theme running through all of it: hyper-personalized tooling, shaped by your team and your own skills, rather than one-size-fits-all software. The Myth That AI Makes Scrum Masters Worse "I can't see any role of a knowledge worker where having an LLM at your disposal makes you less capable, less knowledgeable, less skilled than someone that doesn't." Dave sees the same adoption spectrum among developers and Scrum Masters — from "I'll never touch it" to "I'll never write code by hand again." And he pushes back hard on an emerging prejudice that echoes the old "technical Scrum Masters are worse" debate: the idea that Scrum Masters who use AI are somehow weaker. Used well, AI lets you elevate your strengths and cover your gaps — a people-centered Scrum Master can become far more technical, and a technical one far more people-centered, each with a trusted teaching guide right there. The key competency isn't avoidance; it's discernment about when to reach for the tool and when not to. From More Output to Better Outcomes "The bottleneck has never really been typing code. The bottleneck has been understanding the problems and the customers well enough to define a solution that fixes them." Dave's clearest reframe: AI is driving the price of output down. When volume is easy — more features, more emails, more documents on demand — churning out more of it stops being a differentiator, because everyone can do it. What matters is deciding which problems are worth solving and finding the most effective solution. Experienced agile professionals have always known the real bottleneck was understanding the customer well enough to define the right solution, not the typing. AI just exposes that in a much starker way: there's nowhere left to hide behind sheer volume. What to Pay Attention To — and a Monday Experiment "It can do a lot of that manual, low-thinking, high-effort work to free you up to do more of the really impactful stuff." For Scrum Masters being told to "adopt AI," Dave's advice is to let it take the joyless work — the end-of-sprint collateral, the Jira monitoring, the reports and charts — so you can spend your time on the coaching, the strategic thinking, and the organizational-level impact that's harder to reach when you're buried in tactical chores. His concrete Monday-morning experiment: take the two or three prioritized actions from your next retrospective, bring them to ChatGPT or Claude, and ask, "which of these could you really help me with, and how could you help me move the needle?" Start a conversation. You don't have to accept its answers — the point is to sharpen your own thinking about where you can add the most value next sprint. Developing "Taste" With AI "One element of taste is being able to judge it fairly harshly — getting through the beige as quickly as you can to find the little nuggets and gems." Both Dave and Vasco land on the same skill for the year ahead: taste. These tools produce a lot of text, and not all of it is useful. Vasco shares his own aha moment — asking for ideas, getting the obvious ones, then repeating "give me more, don't repeat any" until the model finally surfaced something genuinely unexpected. That simple move turns AI into an engine for exploring the solution space until something clicks. The competency to build is the ability to move through the beige quickly and recognize the gems that materially change what you do next. About Dave Westgarth Dave Westgarth is a product and Agile practitioner exploring how AI transforms product development, experimentation, and team workflows. He shares practical insights on leveraging tools to accelerate value delivery and innovation. You can link with Dave Westgarth on LinkedIn and find him in the Miro community and on Miroverse.
If you're struggling to gain traction on social media for your business, this episode will give you the blueprint on how to revitalize your digital marketing strategy and scale your business without burning out. In this special interview at the iconic Godmothers bookstore, Jamie Kern Lima interviews Natalie Ellis about her step-by-step formula for creating viral content and building a loyal audience on social media. She also breaks down how she uses Wispr Flow, Claude Code, and Replit to automate mundane tasks and provide a more personalized experience for her community, along with her advice on how entrepreneurs can better regulate their nervous systems to increase performance, productivity, and fulfillment, even in their busiest seasons. In this episode, Natalie and Jamie will discuss: (00:00) Celebrating BossBabe's Impact on Women Globally (09:18) The Cost of Never Being Satisfied (17:33) The Myth of Having One Purpose in Life (26:07) The Value of Hustle Culture (30:56) Nervous System Regulation 101 for Entrepreneurs (36:24) My Tested Formula for Creating Content that Goes Viral (47:48) Easy Ways You Can Use AI Today to Grow Your Business (1:03:30) How to Inspire the Next Generation of Female Entrepreneurs (1:08:04) Maintaining Relationships While Healing Generational Trauma (01:13:10) When to Seek Investors Jamie Kern Lima is an entrepreneur, 2x New York Times bestselling author, and host of the #1 self-improvement podcast in the US, The Jamie Kern Lima Show. She co-founded IT Cosmetics, which she sold to L'Oréal for $1.2 billion in 2016, becoming the first female chief executive officer of a L'Oréal brand. Jamie has been included on Forbes' list of "America's Richest Self-Made Women" since 2017. She's also an active philanthropist who has funded leadership training in more than 100 prisons and shelters across the US and has donated over $40 million in product and funds to help women face the effects of cancer with confidence. Sponsored By: Fora Travel - Visit https://www.foratravel.com/bossbabe to learn how to turn your love of trip planning into a business. Resources Mentioned: Godmothers Natalie's Book, The Freedom-Based Business Method Wispr Flow Claude Code Replit Connect with Jamie Kern Lima: Instagram LinkedIn Website YouTube Jamie's Podcast, The Jamie Kern Lima Show Connect with Natalie: Instagram LinkedIn Website YouTube Natalie's Book, The Freedom-Based Business Method artificial intelligence, AI tools, AI for business, social media marketing, personal branding, entrepreneurship, content creation, Natalie Ellis, Jamie Kern Lima, BossBabe, Claude Code, Replit, Wispr Flow, AI automation, AI marketing, business automation, social media growth, build a personal brand, audience growth, content strategy, viral content, creator economy, digital marketing, AI for entrepreneurs, business growth, online business, community building
I'm thrilled to share some fascinating insights from my latest Capitalist Culture® podcast episode with Phoenix Normand, Founder of OrgTruth and a veteran operator who has spent nearly 30 years inside companies including Square, Levi Strauss, Replit, Boom Supersonic, and Credit Suisse.Phoenix has served as the right hand to groundbreaking founders including Jack Dorsey, Blake Scholl, and Amjad Masad, giving him a rare perspective on what really happens inside organizations as they scale.Here are the highlights you will not want to miss:From Executive Assistant to the C-Suite• Phoenix shares what he learned working alongside some of the world's most successful founders and why the Executive Assistant role can provide extraordinary access and influence.• He takes us inside Square's rapid pre-IPO growth and shares his perspective on the early development of Cash App.Why CEOs Stop Hearing the Truth• As companies scale, information gets softened, delayed, and distorted before reaching the CEO.• Bad news often travels slowly, leaving leaders to make major decisions without the complete picture.• Phoenix believes the best CEOs prioritize data over opinions and surround themselves with people willing to tell them what they need to hear.The Idea Behind OrgTruth• Phoenix created OrgTruth to help CEOs see their organizations as they actually are, not simply as they are being reported.• By gathering signals across an organization and identifying contradictions, OrgTruth helps surface problems and risks that traditional reporting structures can miss.Building Better CEOs• Phoenix is launching The Vanguard Apex, an intentionally small cohort of 10 Series A and B founders designed to create candid conversations around the realities of leadership.• His goal isn't simply to help CEOs become more successful. It's to help them become more complete leaders and people.Success Beyond Business• Phoenix began competing in track and field at age 50 and became a highly competitive masters sprinter.• His definition of success goes beyond money or titles: being able to look in the mirror and feel good about the person looking back.Final ThoughtsTruth is a competitive advantage. As companies grow, CEOs need better information, trusted people willing to challenge them, and systems that expose problems before they become crises.And ultimately, building a great company means little if you lose yourself in the process.Want to See Your Organization as It Actually Is?OrgTruth helps CEOs identify the signals, contradictions, and issues that may never reach them through traditional reporting structures. Visit the OrgTruth website to learn more.Looking for Your Next A-Player Executive?KIP Search® helps companies identify, attract, and hire exceptional leaders who create lasting impact. Visit the KIP Search website and connect with us on LinkedIn to learn how we can help with your executive search needs.P.S. Be sure to subscribe to Capitalist Culture® for more conversations with founders, investors, and leaders shaping the future of business, leadership, and culture.Send us Fan MailConnect with Kip on LinkedInhttps://www.linkedin.com/in/kipknippel/Watch Bite-Sized Clips on YouTubehttps://www.youtube.com/@capitalistculture/shorts
What if the moment where the buying decision actually gets made is still the part of the journey we understand the least?Agility depends on seeing what customers actually do — not just what they clicked — and being able to act on it while the promotion is still running.Today we're talking about the gap between where brands are putting their media money and where they can actually see it working. Retail media budgets are climbing, stores are getting reinvested in, and yet the shelf itself remains one of the least instrumented parts of the customer journey. We'll be covering:- Why the surge in retail media spend hasn't automatically produced better measurement.- What it takes to connect a digital impression to what a shopper actually does in the aisle.- How marketing, merchandising, and store operations have to work differently to act on any of it.To help me discuss this topic, I'd like to welcome, Angie Westbrock, CEO at Standard AI.About Angie WestbrockAngie Westbrock brings 20+ years of experience in retail, CPG and tech to her role as the CEO at Standard AI, the retail analytics startup valued at $1B that's helping retailers and brands understand shopper behavior so they can improve the customer experience and their bottom lines. Angie specializes in scaling teams, culture, and business operations to support massive growth. She's bucked the mold of what's expected of women since the start of her career; she was one of the first brewing managers at Anheuser-Busch, one of the youngest women to run a plant at CPG giant Sara-Lee, and helped lead Lyft's global Covid-task force with a young family at home.Angie Westbrock on LinkedIn: https://www.linkedin.com/in/angie-westbrock-a2581111/---------- Resources ---------- Standard AI: standard.aiThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
With trillions spent on digital ads to capture consumer attention, is the most powerful and effective channel for product discovery the one your brand is overlooking?Agility requires brands to move beyond a digital-only mindset and recognize that the modern customer journey fluidly moves between online and offline moments. It means building the capabilities to engage and measure impact in the physical world with the same precision we've come to expect from digital.Today, we're going to talk about the next evolution of retail media and why the physical store, far from being obsolete, is becoming the next great frontier for data-rich, high-impact customer engagement. We'll explore how brands can bridge the gap between their digital strategies and in-store realities to not only drive discovery but create measurable, full-funnel marketing moments.To help me discuss this topic, I'd like to welcome, Matt Eichorn, CEO and Co-Founder and Dilini Fernando, CMO at Freeosk.About Matt EichornVisionary entrepreneur Matt Eichorn has been at the forefront of evolving brand and shopper marketing experiences for the better part of 20 years. As the current CEO, President, and Co-Founder of Freeosk, Eichorn has built a one-of-a-kind technology platform to deliver multi-sensory experiences at scale. His foresight to digitize millions of real-world intent signals in-store, as they happen, is unlocking new insights and shaping the landscape of retail media 3.0 for brands, category managers, and retailers alike.Dilini Fernando is the Vice President, Marketing at Chicago-based Freeosk – the only omnichannel discovery platform with in-store automated sampling. Dilini joined Freeosk in October of 2020 to lead integrated marketing programs, including brand, product and partner initiatives. Prior to Freeosk, Dilini spent ten years at MolsonCoors in brand marketing, digital innovation, new product development, and portfolio strategy. Dilini received her BA from Brown University and her MBA from the University of Chicago. She is a previous recipient of Brand Innovators “40 Under 40”.LinkedIn: Matt EichornAbout Dilini FernandoDilini Fernando is the Vice President, Marketing at Chicago-based Freeosk – the only omnichannel discovery platform with in-store automated sampling. Dilini joined Freeosk in October of 2020 to lead integrated marketing programs, including brand, product and partner initiatives. Prior to Freeosk, Dilini spent ten years at MolsonCoors in brand marketing, digital innovation, new product development, and portfolio strategy. Dilini received her BA from Brown University and her MBA from the University of Chicago. She is a previous recipient of Brand Innovators “40 Under 40”.LinkedIn: Dilini Fernando---------- Resources ----------FreeoskThe Agile Brand podcast is brought to you by TEKsystems.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia—the wiki for marketing technology.Produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.
How much of your marketing technology budget is quietly underperforming, not because the software is flawed, but because your teams can't, or won't, fully adopt it?Because real agility was never about buying faster tools. It's about having an operating model that can actually turn a tool's potential into results, and keep doing it as the tools keep changing.Today we're digging into the phase that quietly decides whether any martech investment pays off: what happens after the contract is signed with things like implementation and adoption. We'll get into:- Why rollouts stall — and why the real cause is usually the operating model, not the tool.- What it takes to move a team from "trained" to genuinely changed.- How to measure real value without fooling yourself with usage metrics.- And what shifts once the platform starts doing some of the work itself.To help me discuss this topic, I'd like to welcome, Kate Dalbey, Chief Client Officer at Qualified Digital.About Kate DalbeyAs CCO, Kate leads client management and growth initiatives at Qualified Digital, bringing over 20 years of digital marketing experience from both client-side and agency-side roles. She's responsible for driving organic and net new growth by leading multi-disciplinary teams who turn light-bulb ideas into fantastic outcomes for the brands QD works with. Kate is guided by the client philosophy that "we grow because they grow." Kate has consistently delivered year-over-year growth in her portfolio within fast-paced, high-growth start-up environments. She passionately believes that digital experiences can change people's lives for the better and works diligently to see these outcomes arrive in real time. In her daily life at QD, Kate enjoys what she calls "the relentless pursuit of better business results" and takes pride in building the teams that can create them, from idea to strategy to plan to execution and measurement. Because what's next isn't enough, it's what's north that really gets her excited. Kate's career experience is deeply rooted in healthcare, across provider, payer, and life sciences. The client roster she's managed includes category powerhouses CVS Health, CommonSpirit Health, Mayo Clinic, Kaiser Permanente, Cigna, Aetna, Sunrise Senior Living, Gelesis, UNCH, Jefferson Health, Cedars-Sinai, Spaulding Rehabilitation, UHS, and Wedgewood Pharmacy. She's also led digital transformation for AmeriGas, Hitachi Vantara, Thomson Reuters, ScanSource, U of Pennsylvania, and the Am. Board of Internal Medicine. When Kate isn't delivering her unique brand of magic at QD, she's with her husband and 2 sons. She loves cheering on Philly sports teams, coaching youth soccer with her husband, and traveling with her family.Kate Dalbey on LinkedIn---------- Resources ---------- Qualified DigitalThe Agile Brand podcast is brought to you by TEKsystems.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.
What if the biggest thing stopping you from building your next great idea is a limitation that AI has already made obsolete?Until recently, turning an idea into a working application meant developers, product teams, infrastructure, budgets, and plenty of technical expertise. Today, AI tools are dramatically lowering that barrier—and Bryce Rattner Keithley is proof.Bryce had no software-development background when she started experimenting with a simple idea: an app that would give her one exercise every day and track 100 repetitions. Using tools including Replit, Lovable, and Claude, that experiment became Daily100, an application now available in Apple's App Store.The lesson for business leaders goes well beyond building apps.You don't necessarily need to understand how every piece of technology works to start creating with it. You need to know what problem you're solving, ask good questions, exercise judgment, and be willing to iterate.In this session, you'll discover:How Bryce went from a simple personal problem to a working application without knowing how to code.How tools such as Replit and Lovable can turn plain-English instructions into functioning software.Why a beginner's mindset can actually become a competitive advantage when working with AI.Why asking AI to question you can dramatically improve your product requirements and decisions.How Claude helped her work through the process of preparing her Replit application for Apple's App Store.Why AI can get you to 80% remarkably quickly—and why the final 20% still requires human judgment.Why screenshots, sketches, and visual references can sometimes communicate your vision to AI better than another 500 words of prompting.Bryce Rattner Keithley has spent much of her career in talent and recruiting, including technical and design-related recruiting. Her experience working alongside technologists—without being a software developer herself—helped shape the beginner's mindset she brought to building Daily100.Connect with Bryce on LinkedIn:https://www.linkedin.com/in/brycerattner/About Leveraging AIMulti-Agent Orchestration Course: https://multiplai.ai/multi-agent-orchestration-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!
What if AI could produce a better board memo than any CFO — and you could trust every data point in it? In episode #385, Ben Murray breaks down how he is using AI to generate complete 5-page financial board reports, and more importantly, why the outputs are reliable. This isn't AI hype — it's a working FP&A process Ben is running today inside his fractional CFO practice. If you're still manually assembling dashboards, PDFs, and narrative summaries before every board meeting, this episode reframes what's actually possible right now. Why a deterministic metrics engine — not AI — is the non-negotiable foundation that makes AI-written board reports trustworthy (and how Ben built one backed by 35 pages of documentation) The exact structure of a SaaS financial board report: executive overview, metrics vs. benchmarks, ARR growth, customer retention, GTM efficiency, financial capacity, data anomalies, and top priorities — all generated by AI How Ben identified 84 unique data points in a single AI-written board memo using ChatGPT — and why that number changes how you think about QA The MCP connection to SoftwareMetrics.ai that makes this a repeatable monthly process — and how Replit is now building it as a native app feature What's coming in October: Ben's SaaS Metric Sprint, a live walkthrough of building the data foundation, calculating metrics, and connecting MCP so you can run this for your own company Tune in to see how Ben is turning month-end close into a board-ready narrative in minutes — and how you can build the same process for your SaaS company. Resources Mentioned Ben's app: https://softwaremetrics.ai/ SaaS Metric Sprint (October 6th): https://www.thesaasacademy.com/saas-metrics-implementation-sprint-sept-2026
What if the biggest barrier to scaling your retail media investment isn't technology, but a fundamental disagreement on what success even looks like?Agility requires not just adopting new tools, but also being willing to challenge the measurement frameworks we've grown accustomed to.Today, we're going to talk about the nuanced world of in-store retail media measurement and why the old rules no longer apply. Specifically, we'll cover:- Why the standard approach to measuring in-store media, often borrowed from digital, is creating friction and stalling budget growth.- How to create a unified measurement language that aligns brands, retailers, and agencies around a common definition of success.- Practical steps to move in-store media from experimental budgets to scalable, repeatable investments grounded in actual product movement.To help me discuss this topic and ISM and IAB's recent report, I'd like to welcome Paul Brenner, SVP, Global Retail Media and Partnerships at In-Store Marketplace (ISM) and Collin Colburn, Vice President, Commerce & Retail Media at IAB) and Collin Colburn, Vice President, Commerce & Retail Media at IAB.About Paul BrennerPaul Brenner is Senior Vice President of Retail Media and Partnerships with 25+ years of leadership in media, entertainment, and ad tech. He has led innovation in audio and broadcast, driving advancements in audience measurement, in-car experiences, and data attribution, and later scaling in-store audio advertising through strategic growth and partnerships. Known for identifying high-impact technology and revenue opportunities, Paul now focuses on evolving the in-store retail media landscape.Paul Brenner on LinkedInAbout Collin ColburnCollin Colburn serves as Vice President, Commerce & Retail Media at IAB where he leads the Commerce Center of Excellence. In this role, he drives innovation, education, and standards across the commerce ecosystem to help brands, retailers, and technology partners deliver better media opportunities, customer experiences, and business outcomes. Prior to IAB, Collin led Growth and Go-To-Market Strategy at Horizon Commerce and spent over a decade at Forrester, where he pioneered the firm's performance marketing and retail media practice. He partnered with B2B and B2C CMOs to advance their marketing strategies, while also expanding Forrester's Fortune 500 client portfolio. Collin's insights have been featured in The Wall Street Journal, The New York Times, Digiday, and MediaPost. A popular industry speaker, Collin has keynoted global industry events in addition to being a quarterly guest on Bloomberg TV.Collin Colburn on LinkedIn---------- Resources ----------In-Store Marketplace (ISM)The Agile Brand podcast is brought to you by TEKsystems.Read the report mentioned in the show.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.
The AI Breakdown: Daily Artificial Intelligence News and Discussions
Even experienced AI users can fall behind as new features and working methods arrive. NLW breaks down nine techniques worth trying now—from live voice mode, workflow teaching, custom skills, and Claude's /design command to team agents, GrokBot, local models, and deceptively useful two-word prompts. In the headlines: an AI-assisted personalized cancer vaccine clears a Phase III trial; OpenAI introduces private safety processing; and Replit launches Free Mode with GPT-5.6 Luna.Free Webinar - Agentic Loops for Knowledge Workers - 8/26/26 26pm https://aidailybrief.ai/webinarBrought to you by:KPMG – Research from KPMG and the University of Texas at Austin shows the highest-impact AI users treat AI like a reasoning partner — and those skills can be taught at scale. Learn more at https://kpmg.com/us/SophisticatedHarbor - Invest in the AI ecosystem. https://www.harborcapital.com/aidailyHyperagent - Hire a fleet of always-on agents. New users get $1,000 in inference. hyperagent.com/aidailybriefRackspace Technology- One accountable partner to build, operate and run your full enterprise AI stack https://www.rackspace.com/Section - Section turns AI investment into workforce transformation and ROI - https://www.sectionai.com/Blitzy - Want to accelerate enterprise software development velocity by 5x? https://blitzy.com/AssemblyAI - The best way to build Voice AI apps - https://www.assemblyai.com/briefRobots & Pencils - Cloud-native AI solutions that power results https://robotsandpencils.com/The AI Daily Brief helps you understand the most important news and discussions in AI. Our Newsletter is BACK: https://aidailybrief.beehiiv.com/Interested in sponsoring the show? sponsors@aidailybrief.ai
What if the biggest screen in the home could be treated less like a billboard and more like a direct response channel?Agility requires moving beyond the "set it and forget it" mindset of traditional media. It means having the data and the tools to react to performance signals in real-time, whether that's on a social feed or a living room screen.Today, we're going to talk about unlocking the full potential of Connected TV. We'll explore how marketers can move beyond treating CTV as a simple awareness play and start leveraging it as a true performance channel, driven by first-party data and connected to a full-funnel measurement strategy.To help me discuss this topic, I'd like to welcome Alison Clark, GTM/Strategy Lead at AdRoll. About Alison ClarkeAlison Clark is the Head of GTM Sales Strategy for AdRoll. She developed her career building and scaling advertising solutions across digital and programmatic, with a focus on driving real results for clients. She is the AdRoll customer's number one champion to inform CTV product priorities that solve your biggest challenges.Alison Clarke on LinkedIn: https://www.linkedin.com/in/alison-clark-7566265/---------- Resources ---------- AdRoll: https://www.adroll.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
What happens when your e-commerce platform treats your most valuable professional clients like everyday consumers?Agility means looking past a platform's out-of-the-box features and building an experience that reflects how your different customer segments actually do business.This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Learn more at www.officeofexperience.comToday, we're talking about the complexity of building a single e-commerce experience for two very different audiences. Specifically, we'll explore:- Balancing the distinct needs of B2B and B2C audiences on a single digital storefront.- Knowing when to lean on an e-commerce platform's native capabilities versus when to invest in custom development to close critical experience gaps.- Integrating physical retail and showroom data, like real-time local inventory, into a seamless digital experience.To help me discuss this topic, I'd like to welcome, Jenna Kennedy, Senior Director, Client Strategy & PMO at Office of Experience and William Webster, General Manager, Guy Gunter Home.Jenna Kennedy on LinkedIn: https://www.linkedin.com/in/jennabkennedy/---------- Resources ----------: https://www.officeofexperience.comThis episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
AI agents now autonomously execute full SEO workflows, not just tasks. Thenuka Karunaratne, CEO and co-founder of Sunbeam and Daydream, raised $20M+ building an AI-native SEO agency serving Notion, Replit, and Clay before launching Sunbeam, an autonomous SEO agent that has moved beyond workflow automation. Karunaratne breaks down why proactive "teammate" agents outperform reactive workflow-based tools, how leading indicators shift from indexation to ranking velocity to conversion as agent-driven programs mature, and why domain authority remains resistant to automation while on-site technical and content execution increasingly isn't. The conversation maps how SEO practitioners must shift from tactical execution toward product-fluent strategic oversight as autonomous agents absorb research, technical fixes, and content production at scale.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Whose job is it to ensure the brand promise you market is the same one your customers and employees actually experience?Real agility isn't just rapid execution — it's a whole organization responding as one to what customers, employees, and the market actually need.Today, we're talking about "Total Experience" and what it takes to make brand, customer, and employee experience add up to one company, not three. Specifically:- How to orchestrate brand, customer, and employee experience so they reinforce each other instead of competing.- The operational shifts that turn siloed functions into a single, trustworthy experience.- Why the CMO is uniquely positioned to champion this, and where that means owning parts of the business marketing hasn't traditionally touched.To help me discuss this topic, I'd like to welcome Mack McGee, CMO at CareFirst, which was recently recognized at Forrester's CX Forum West as the top insurer in Total Experience.About Mack McGeeWith more than 20 years of experience in marketing and storytelling, Mack excels at connecting people and communicating impact in creative and meaningful ways. He also brings extensive fundraising experience, evidenced by his success in helping the Cystic Fibrosis Foundation raise nearly $5 million as chair of their annual Passion for Food and Wine event.Mack McGee on LinkedIn: https://www.linkedin.com/in/mackmcgee/---------- Resources ----------: https://www.carefirst.comWe're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
What if the AI tools you bought to make your team faster are quietly making that team harder to coordinate?Agility depends less on how quickly you adopt new technology and more on how well you understand the work that technology is supposed to improve.Today, we're going to talk about:- The operational costs buried inside customer-facing work — and why they're so hard to see, let alone measure.- Why layering more automation onto a coordination problem often makes the problem worse.- What it takes to build AI into core workflows so that efficiency and customer experience improve together instead of trading off against each other.To help me discuss this topic, I'd like to welcome, Kevin Yang, Director of AI at Front.About Kevin YangKevin Yang is the Director of AI at Front, the only customer operations platform built for B2B complexity, where he leads the company's AI strategy across automation, analytics, and customer insight. His work is grounded in the belief that the most valuable business intelligence lives inside customer conversations. At Front, Kevin is building AI systems that operate within real workflows—helping over 9,000 businesses better understand what their customers are saying and translate those insights into action with full visibilityKevin joined Front through the acquisition of Idiomatic, the AI-powered voice-of-the-customer platform he founded and led as CEO. Earlier in his career, Kevin worked in frontline support while building his first company, EAT Club, a leading virtual cafeteria serving over 1,000 companies, including Google, Netflix, and Tesla. Kevin Yang on LinkedIn: https://www.linkedin.com/in/yangkevin/---------- Resources ---------- Front: https://www.front.comFront is a customer operations platform that helps organizations manage customer communication across email, chat, voice, SMS, and other channels in one place. The platform is designed for teams handling complex customer relationships, where resolving an issue often requires coordination across multiple people, systems, and departments.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
What happens to a brand when the story it tells about its AI adoption moves faster than the results it can actually show?Agility isn't about telling that story faster. It's about being able to change what you say — repeatedly, as the technology changes — without losing the thread of what your company is actually for.Today, we're going to talk about the widening gap between AI ambition and business reality, and what that means for enterprise marketing leaders. Specifically, we'll cover:- The shift from selling an AI vision to proving tangible value.- How AI is pushing marketing into closer alignment with product and revenue.- What it takes to build trust — inside the company and out — when the outputs of AI systems are hard to explain.To help me discuss this topic, I'd like to welcome, Mark Abramowitz, Chief Marketing Officer at Dataiku.About Mark AbramowitzMark Abramowitz is Chief Marketing Officer at Dataiku, The Platform for AI Success. In his role, he oversees global brand and demand strategy, and is responsible for building awareness of Dataiku as the platform that unifies people, governance, and AI systems to deliver real results at scale.Mark brings extensive experience scaling enterprise platform businesses. Prior to Dataiku, he served as SVP of Product and Solutions Marketing at ServiceNow, leading product marketing as the company scaled from $6 billion to nearly $11 billion in revenue and spearheading the launch of Now Assist—the fastest-selling product in ServiceNow history. Before ServiceNow, Mark spent 15 years at Salesforce and 5 years as SVP of Product Marketing for Service Cloud.Mark Abramowitz on LinkedIn: https://www.linkedin.com/in/markabramowitz/---------- Resources ---------- Dataiku: https://www.dataiku.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
What if the real risk in your AI adoption plan isn't that the pilot fails — it's that it succeeds, and you still can't get it into production?Agility isn't how fast you can launch a pilot. It's whether the organization can absorb what works and still behave like one company while it does.Today, we're going to talk about moving enterprise AI from theory to practice in customer experience. Specifically, we'll cover:- What separates an AI pilot that scales from one that quietly stalls.- How to govern AI agents proportionately — enough accountability to be defensible, not so much that nothing ships.- How to tell a program that's creating business value from one that's simply handling volume.To help me discuss this topic, I'd like to welcome, Kevin Lee, CTO at NiCE.About Kevin LeeKevin Lee serves as Chief Technology Officer and Key Pursuits Leader at NiCE, where he leads the company's technology vision and its most strategic customer engagements by aligning platform capabilities, AI strategy, and architectural vision to deliver differentiated outcomes.Kevin joined NiCE in 2021 and has held multiple leadership roles across the company's digital and go-to-market organizations. He founded and scaled the Customer Service Automation team, transforming it into a cornerstone of NiCE's growth strategy. He has played a pivotal role in many of NiCE's most competitive and highimpact pursuits, shaping both technical and commercial strategy across global opportunities. Prior to his current role, Kevin served as Global Head of Digital Sales & Strategy, where he led the growth of NiCE's digital portfolio and helped customers transition into the self-service era. With more than 15 years of experience in cloud and software sales, Kevin brings a comprehensive approach to account strategy, technical storytelling, and executive engagement. Kevin Lee on LinkedIn: https://www.linkedin.com/in/thekevinlee/---------- Resources ----------Coca-Cola FEMSA, NiCE: https://www.nice.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.
When a brand says it "used AI," that could mean anything from a tool speeding up a human's first draft to a system generating and shipping work on its own — and almost all of the real risk lives in the difference. So as AI moves deeper into creative work, which decisions are you certain still belong to a human?Real agility here isn't being quick with the latest tools. It's moving fast without losing the through-line that makes a brand recognizable — the ability to know exactly where human judgment stays non-negotiable.Today we're recording live at Ai4 2026 in Las Vegas at the Venetian, and we're going to talk about:- Drawing a clear line between where AI sharpens creative work and where it introduces unacceptable brand risk.- A practical look at how AI was used in a national campaign to improve the creative process, not just automate it.- The strategic shift as consumers move from traditional search engines to AI-powered platforms for discovery and research.To help me dig into this, I'd like to welcome Taryn Crouthers, CEO at Big Spaceship.About Taryn CrouthersTaryn Crouthers is the CEO of Big Spaceship, MSQ Partners' award-winning creative agency. A passionate leader, Taryn has spent her decades-long career inspiring teams to create work that moves both people and business. Her work spans advertising, media, entertainment, and the distribution and commercialisation that scale them. She is the former President of social-first global media company ATTN:, where she helped lead the company from pre-revenue through its $100M acquisition.Along the way, she earned recognition including Campaign's Inspiring Women (2026), 40 Over 40 (2025), Ad Age Leading Women (2024), Cynopsis' Corporate Visionary, and Top Women in Digital.An entrepreneur at heart and a nationally recognised voice on the future of creativity and AI integration, Taryn brings a founder's mindset to scaling creative businesses and developing new revenue models. She has served on juries for Cannes Young Lions, The One Show, ADC, Webby Awards, and other prestigious industry competitions. She serves on the Advisory Board of Miami Ad School and is an active investor in emerging creative and technology-driven companies.She is also a co-founder of the Women in AI Summit for the Creative Community and launched the Women in AI Creative Cohort, which selects 15 top global executives for a six-month AI mentorship program.Taryn Crouthers on LinkedIn---------- Resources ---------- Big SpaceshipThe Agile Brand podcast is brought to you by TEKsystems.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.
Jose Martinez, Global Chief Data Officer at Coca-Cola FEMSA, says customers don't experience an AI system's mistake as a data problem — they experience it as a company that doesn't know them. Recorded live at Ai4 at the Venetian in Las Vegas, he and Greg Kihlström get into what has to be true underneath before AI systems can act on your data at all.A data foundation AI can act on is a different thing from one that produces reports. Martinez on what actually separates the two, and why a company can have working dashboards and still not have the foundation an automated decision requires.Across many markets and millions of points of sale, consistency is the constraint — not speed. Agility isn't really about moving faster; it's being able to change repeatedly without the company starting to contradict itself. Martinez on what keeps decisions consistent as more of them get automated.Foundational data work has to be justified without a campaign-shaped payoff. How to make the case internally when the return doesn't show up as a lift number, and what enterprise leaders can use instead.About Jose MartinezJose De Jesus Martinez Camara, MS, PMP, is an innovative executive currently serving as the Global Chief Data Officer at Coca-Cola FEMSA. Previously, he served as the Americas Head of Data & Analytics at Nissan North America for Finance, with a dual track record as well as Chief Information Officer.With over 20 years of experience driving organizational excellence, Jose specializes in managing complex IT portfolios and commercializing technology products across the consumer goods, automotive, finance, entertainment, and consultancy sectors. He is a visionary professional known for aligning technology initiatives with long-term business objectives and fostering Agile and DevOps cultures.In his current global role at Coca-Cola FEMSA, he leads the enterprise data strategy, governance, and advanced analytics capabilities to drive digital transformation and value creation at scale. Prior to this, as Americas Head of Data & Analytics for Nissan Finance, Jose oversaw the data landscape across Mexico, Canada, and the United States, ensuring strategic alignment with corporate needs. Jose Martinez on LinkedIn---------- Resources ----------Coca-Cola FEMSAThe Agile Brand podcast is brought to you by TEKsystems.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.
What if the 'winning' variation from your A/B test is actually the wrong choice for the majority of your audience?Agility requires shifting from a mindset of finding a single 'winner' to one of continuous learning and adaptation for every customer interaction.This show is brought to you by Eikona, an agentic marketing system for retention teams that produces double-digit uplifts from email and SMS channels by automating A/B testing. Using GenAI to send the right content to the right user, at the right time. Eikona. End generic marketing. Learn more at www.eikona.ioToday, we're going to talk about:- Moving beyond the limitations of traditional A/B testing with reinforcement learning.- How AI can be used to dynamically optimize and personalize customer experiences in real time, not just find a single best-fit.- The practical impact of AI on marketing roles and how to structure teams for a future of human-machine collaboration.To help me discuss this topic, I'd like to welcome, Nir Weingarten, CEO & Founder at Eikona. About Nir WeingartenNir Weingarten is the Co-Founder and CEO of Eikona, a start-up which is using generative AI and reinforcement learning to transform lifecycle marketing. A published AI researcher with a master's degree in machine learning from Reichman University, Nir spent over a decade leading multi-disciplinary technical and product teams in the fields of AI, data and performance.Nir Weingarten on LinkedIn: https://www.linkedin.com/in/nir-zvi-weingarten/---------- Resources ---------- Eikona: https://www.eikona.ioWe're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
Is the biggest threat to your market share a traditional competitor, or is it a wave of thousands of hyper-specialized small businesses powered by accessible AI?Agility requires not just adapting to change, but also understanding the forces driving it at every level of the market. This includes recognizing how the barriers to entry for starting and scaling a business have fundamentally changed.Today, we're going to talk about the powerful, often overlooked engine of the economy: small business. We'll explore how a new generation of entrepreneurs is leveraging sophisticated, accessible technology to compete, and what enterprise leaders can learn from their nimble approach to growth, automation, and customer engagement.To help me discuss this topic, I'd like to welcome, Patricia Rollins, Executive Director of Growth Marketing at Thryv.About Patricia RollinsPatricia Rollins is Executive Director of Marketing at Thryv, a global AI-powered marketing platform for small and medium-sized businesses. Inspired by her roots as the daughter of small business owners, Patricia's career has focused on equipping entrepreneurs with the technology and tools they need to thrive. A career-marketer and growth architect, she led the worldwide performance marketing team that launched IBM Watson and spearheaded digital marketing campaigns and events at Oracle CX Cloud. Patricia also accelerated the adoption of emerging technologies at Smartsheet, Typeform and Wellsaid, an AI text-to-speech provider. Known for blending creativity with data-driven strategy, she builds momentum for technologies that expand what's possible.Patricia Rollins on LinkedIn: https://www.linkedin.com/in/rollinspatricia/---------- Resources ---------- Thryv: thryv.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
Join the Millionaire University AI Mastermind at MillionaireUniversity.com/AI #1023 What if AI could replace thousands of dollars in software — and help you run a brick-and-mortar business more efficiently than ever? In part 2 of this 2-part episode, Tim Yelvington dives into how he's using AI tools like Replit and ChatGPT to automate marketing, build custom business software, improve SEO, and eliminate expensive subscriptions for his unique remote-control construction business. He also shares practical advice on protecting your time as an entrepreneur, why AI is leveling the playing field for small business owners, and how his success has opened the door to franchising. Whether you're running a local business or just exploring your next entrepreneurial idea, this episode is packed with actionable insights to help you work smarter and grow faster! What we discuss with Tim: + Using AI in a brick-and-mortar business + Building custom software with Replit + Automating marketing and social media + Improving SEO with AI + Replacing expensive software subscriptions + Protecting your time as an entrepreneur + Franchising an RC business + Turning ideas into automated systems + Learning AI without a coding background + Why now is the best time to start a business Thank you, Tim! Check out Can U Dig It RC at CanUDigItRC.com. Start your own Can U Dig It RC. Follow Tim on Facebook. Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
A year ago, running our agents took 30 minutes a day. This week: eight hours. Here's what changed - and why it's both thrilling and terrifying. In this episode, Amelia and Jason break down the week Fable went rogue. Not a glitch. Not an error. Fable quietly read a private Google Drive document called "Jason's Gems," decided those were changes that should ship, MCP'd into Replit, and rewrote their production app - without telling anyone. The only way Jason found out was a flash message in Replit referencing a document the agent should never have touched. And that wasn't the only time. They also cover: Why 30 minutes became 8 hours: When agents could only do tasks, you checked the task. Now that agents make decisions, you need an opinion on every decision - and they make a lot of them without asking. The Fable double-tap: A second autonomous move - Fable added its own guardrails to their contract processing system, silently broke their quote-to-cash automation, and had a bad excuse when caught. Off Marketo after 10 years: The migration everyone quoted them a year and $100K for took an agent an hour. What actually took the rest of the week - and why they'd never go back. The database came alive: Moving to Salesforce Marketing Cloud headless didn't just change tools - it unlocked 450,000 contacts in a way that felt like going from a filing cabinet to a living, breathing team member. Goodbye Notion: Seven years, zero complaints. They just... stopped needing it. 10K replaced it without anyone noticing. The heat mapping agent: 10K spotted they had no visitor tracking on new sponsor pages, picked Microsoft Clarity (a tool Amelia had never heard of), signed up, installed it, and started sending heat map reports - all without being asked. That vendor never even got a shot. Ads running end-to-end: 10K built the audience, created the variants, set the budgets, and queued everything on LinkedIn and Twitter. Amelia hit publish. That was her job. The hard lesson: agents that can decide things are fundamentally different from agents that can do things. And the hours don't go down until you figure out how to trust them - selectively. Three humans. 20+ agents. Busier than they were with a full team.
In an era where personalization is king, can a brand truly be sustainable, or are we just using new technology to fuel the same old consumption patterns?Agility requires a willingness to challenge established business models and integrate new technologies not just for efficiency, but for purpose. It demands we rethink the entire value chain, from production to the end of a product's life.Today, we're going to talk about the intersection of artificial intelligence, sustainability, and retail. We'll explore how technology isn't just a tool for optimization, but a catalyst for building entirely new, purpose-driven business models that challenge the status quo of consumerism.To help me discuss this topic, I'd like to welcome, Anya Cheng, CEO at Taelor. About Anya ChengAnya Cheng is the Founder & CEO of Taelor, an AI-powered men's clothing subscription service promoting sustainable fashion. A Silicon Valley entrepreneur, she has been recognized among "Girls in Tech 40 Under 40" for her expertise in tech product management and marketing. Anya played a pivotal role in launching Facebook and Instagram Shopping at Meta, led new business expansion at eBay, and helped grow McDonald's global food delivery. She also shaped Target's mobile commerce and has led teams in AI, product management, UX, and marketing across Fortune 500 companies. Her work has earned 20+ prestigious awards, including the Webby Award for Best Shopping App, Best Mobile App Award, and The Communicator Award. A best-selling author, adjunct professor, and two-time TED speaker, she lectures at Northwestern University and 500 Global and is a sought-after keynote speaker. Anya's award-winning venture, Taelor, won first place at Draper University's Startup Competition and was named a Startup to Watch by Bay Area Inno. She holds a Master's in Integrated Marketing Communications from Northwestern University and an MBA from the University of Chicago Booth School of Business.Anya Cheng on LinkedIn: https://www.linkedin.com/in/anyacheng/---------- Resources ---------- Taelor: https://www.taelor.aiThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
Google didn't ship its big model, but they shipped a TON of new useful AI you can use today. And Google wasn't the only company updating their features behind the scenes. Replit is bringin vibe designing, ChatGPT got a lot more useful on the web, and Meta is changing from chatbot to agent. We'll get you caught up quickly. Chrome adds Some Gemini Spark, Replit Design makes impact, Buzz brings AI Agent Teamwork and 7 more AI Features you Should use Today -- an Everyday AI Chat with Jordan WilsonNewsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageToday's Episode on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Replit Design Suite Launches With Free MobbinChatGPT Chrome Extension Adds YouTube SummarizationChatGPT Side Chat Integrates Tabs and Highlighted TextMeta AI Rolls Out Recurring Agent TasksGoogle Gemini Generates Images in Google DocsGemini AI Summarizes Comments, Edits in DocsGoogle Gemini Spark Agent Arrives in ChromeChrome Agent Uses Saved Accounts and PasswordsGoogle Lyria 3.5 Music Model ReleasedBuzz by Block Unites Team and Agent CollaborationTimestamps:00:00 Recent AI updates and developments05:01 Creating with Replit and AI models09:42 Real-time research tracking benefits10:34 Meta AI new recurring features13:35 New features of Meta AI17:53 Google Spark integrates with Chrome22:09 Google DeepMind's new music model25:25 Buzz from Block messaging tool29:42 Building a collaborative platform31:23 AI feature updates recapKeywords: Gemini Spark, Google Chrome AI integration, Google Docs AI features, AI image generation, Gemini in Docs, ChatGPT Chrome extension, YouTube video summarization, OpenAI ChatGPT update, Codex, Vibe design, Replit design suite, Mobbin integration, AI reference library, Design export automation, Project management AI, Figma competitor, Replit creative tools, Meta AI, Muse Spark 1.1, Agentic model, Recurring AI tasks, AI scheduling, Daily briefings, AI productivity tools, Google Lyria 3.5, AI music model, Flow Music, Suno, Yudio, AI generated lyrics, Vocal delivery in AI music, Licensing in AI music, Buzz collaboration platform, Block, Square, AI agent teamwork, Slack-like AI platform, Open source collaboration, Agent governance, Cryptographic identity, Agentic browser, Automated web errands, Chrome passwords integration, Google Drive data access, Multi-agent collaboration, Research automation, Enterprise AI workflow, AI productivity boost.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner
What if your biggest CX innovation is also your biggest source of customer churn?Agility requires a clear-eyed view of both the promise and the peril of new technologies. It's the ability to embrace innovation like AI not just for efficiency, but with a rigorous focus on the customer outcomes that build long-term value.Today, we're going to talk about the delicate balance of implementing AI in the customer experience. Specifically, we'll explore the rise of sophisticated, agentic AI voice bots, and the critical "dealbreakers" that cause customers to abandon interactions and, potentially, your brand altogether.To help me discuss this topic, I'd like to welcome, Sushil Kumar, CEO at Cyara.About Sushil KumarSushil leads Cyara's strategy and growth with a vision to redefine how enterprises build trustworthy, AI-driven customer experiences. A builder at heart, he has spent his career creating platforms that change how software is engineered, validated, and delivered. His focus is helping global organizations achieve new levels of reliability, speed, and customer trust. Before joining Cyara, Sushil was the co-founder and CEO of RelicX.ai, a generative AI test automation pioneer acquired by Harness. He previously led major product and business organizations at Oracle, CA Technologies, and Broadcom, where he built and scaled category-defining AI, DevOps, and cloud solutions adopted by thousands of enterprises worldwide. With more than 25 years of experience leading high-growth teams and multi-hundred-million-dollar product lines, Sushil is known for blending deep technical insight with a pragmatic, product-first approach to leadership. His work centers on transforming how modern software and customer experiences are created, making them more resilient, more intelligent, and more human. Sushil holds a Bachelor of Technology from BIT Sindri and an MBA from the Indian Institute of Foreign Trade. He lives in the San Francisco Bay Area.Sushil Kumar on LinkedIn: https://www.linkedin.com/in/sushil-kumar-343780/---------- Resources ---------- Cyara: cyara.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
"As algorithms and AI increasingly automate the ""what"" and the ""how"" of marketing, what is the enduring value of human creativity, and how do we prove its worth?Agility requires not just adapting our tools, but fundamentally rethinking how we define, nurture, and measure creative value in a world increasingly guided by machine logic.Today, we're going to talk about the intersection of brand creativity and artificial intelligence. We'll explore:- Why brand distinctiveness becomes a critical differentiator when algorithms favor homogeneity.- The new operational model for creative teams, where human judgment guides machine-speed execution.- Strategies for building lasting brand memory in a media landscape optimized for short-term performance.To help me discuss this topic, I'd like to welcome, Jason Ippen, Vice President, Brand Strategy & Content at Georgia-Pacific. About Jason Ippen Jason Ippen is Vice President, Brand Strategy & Content at Georgia-Pacific, where he leads brand strategy, innovation and marketing for a portfolio of some of the country's most recognized consumer brands. Over the course of more than 16 years with the company, he has held leadership roles across brands including Quilted Northern, Sparkle and Vanity Fair, helping drive growth through consumer insight, product innovation and brand building.Jason has more than 25 years of experience spanning consumer packaged goods, marketing and general management. He earned an MBA from Columbia Business School and a bachelor's degree from Colgate University. Jason Ippen on LinkedIn: https://www.linkedin.com/in/jason-ippen-1120086/ ---------- Resources ---------- : https://www.gp.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company" Hosted on Acast. See acast.com/privacy for more information.
In a world obsessed with optimizing the ad tech supply chain, what if the focus on 'shorter' paths is a complete misdirection from building 'smarter' ones that actually align with brand value?Agility requires brands to move beyond incremental optimization and fundamentally rethink their media operating models. It's about building a framework that is inherently resilient to platform shifts, privacy changes, and evolving audience expectations.Today, we're going to talk about the disconnect between the technical ad tech conversation and the strategic needs of the brand. We'll explore how leaders can bridge this gap by focusing on smarter media paths, curated inventory, and an operating model built for long-term value creation.To help me discuss this topic, I'd like to welcome, Bob Regular, CEO at Infolinks Media. Bob, welcome to the show! About Bob RegularBob Regular is a long-established pioneer in the digital media industry with over 25 years of advertising experience. As CEO of Infolinks Media, he drives the company's mission to provide innovative contextual and native advertising solutions to web publishers and advertisers worldwide. Bob has founded and scaled multiple digital businesses, generating over $1 billion in revenue, and he is the founder and managing partner of Delivering Yield, an investment and advisory firm focused on advancing digital media through strategic investments. With extensive experience in capital raising, he has successfully secured over $250 million in funding and excels in operating ad platforms, developing products, training teams, and implementing efficient processes to meet the industry's evolving needs. Known for his entrepreneurial spirit and visionary leadership, Bob continues to influence the future of digital advertising, significantly contributing to Infolinks' success and the broader digital media ecosystem, with a mission to transform the landscape by leveraging data, technology, and creativity to enhance advertising effectiveness. Bob Regular on LinkedIn: https://www.linkedin.com/in/rregular ---------- Resources ---------- Infolinks Media: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
In the race to implement AI for operational efficiency, are we accidentally designing the essential human elements of creativity, judgment, and trust out of our organizations?Agility requires not just the rapid adoption of new technologies like AI, but the deliberate and human-centered redesign of the culture and processes that support them.Today, we're going to talk about:- Why AI adoption is less about the technology itself and more about a fundamental cultural paradigm shift within your organization.- Balancing AI-driven efficiency with the essential human elements of creativity, judgment, and empathy to create superior customer and employee experiences.- How complex industries like healthcare can serve as a model for using AI to democratize knowledge and empower consumers.To help me discuss this topic, I'd like to welcome, Stephanie Trunzo, Chief Executive Officer at MERGE. Stephanie, welcome to the show!About Stephanie TrunzoStephanie Trunzo is CEO of MERGE and a veteran tech and health leader with 20+ years of experience in technology, marketing, health, and storytelling. Formerly SVP and General Manager at Oracle, where she launched Oracle Health and led the Cerner acquisition, she also held executive roles at IBM and was President/COO of PointSource. As a recent addition to MERGE's board in 2024, Stephanie is poised to drive the company's growth at the dynamic intersection of consumerism and health and wellness. A pioneer in AI with over 20 patents, she's recognized for her thought leadership and was named to the Frist Cressey Ventures Collective in 2024. In 2026, she received an MM+M Pinnacle Award, and under her leadership, MERGE was named 2025 Agency of the Year and made the 2026 MM+M Agency 100 list. Stephanie Trunzo on LinkedIn ---------- Resources ---------- MERGE MERGE is a marketing and technology agency built for the intersection of health and wellness. They help organizations navigate AI, digital transformation, and emerging technologies with a human-centered approach, using storytelling and technology to create more meaningful connections with the people they serve. We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off. Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.
In the push to integrate AI into go-to-market strategies, are we optimizing for activity or for intelligence?Agility requires not just adopting new technologies like AI, but critically evaluating how they deliver contextual intelligence. It's about adapting your strategy based on smarter signals, not just automating existing processes at a higher volume.Today, we're going to talk about moving beyond the hype of generic AI in sales and marketing to focus on what actually drives revenue. We'll explore the concept of vertical AI, specifically for go-to-market teams selling to technical audiences, and how decoding intent signals from public developer conversations can create a significant competitive advantage.To help me discuss this topic, I'd like to welcome, Tal Peretz, CEO and Co-Founder at Onfire. About Tal PeretzTal Peretz is the CEO and Co-Founder of Onfire, a contextual AI platform that helps technology companies decode real-time market signals and drive revenue growth using developer and IT buyer intent data. Prior to Onfire, Tal was Chief Technology Officer at OwnID, a Tel Aviv based startup focused on identity security solutions. Tal served at the 8200 intelligence force and built and scaled advanced data and AI systems focused on large-scale entity resolution and signal intelligence. Drawing on this background, he recognized a fundamental gap in modern go-to-market technology: while AI promised precision, revenue teams were still operating on incomplete, noisy, and outdated data. Under his leadership, Onfire was designed from the ground up to solve the data layer for IT sales by combining structured third-party intelligence with first-party customer context into a continuously updated market map. Tal is married to Shai and is a proud father of two, Dan and Ran. Tal Peretz on LinkedIn: https://www.linkedin.com/in/tal-peretz/ ---------- Resources ---------- Onfire: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
If a brand is no longer what a company says it is, but the sum of every experience a customer has, what does that mean for the marketing department's role in the organization?Agility requires more than just adapting to market changes; it demands a fundamental shift from broadcasting a message to engineering an experience. It requires a willingness to unlearn old definitions of brand and embrace a new reality where customer perception is the ultimate truth.Today, we're going to talk about what some are calling a "reformation" in branding. It's a move away from the traditional model of logos, slogans, and campaigns, and toward a new understanding where the brand is the cumulative effect of every single customer interaction. This shift has massive implications for organizational structure, strategy, and how we measure success.To help me discuss this topic, I'd like to welcome, Lou Carbone, Professor of Practice, Michigan State University & Founder/Chief Experience Officer at Experience Engineering. About Lou CarboneLou Carbone, often called the "Godfather of Experience Management," has been a pioneer in experience engineering since the 1980s. He's a globally recognized thought leader, author of Clued In (Fast Company's Reader's Choice Award winner), and co-author of award-winning research like “Sticktion.” He developed the proprietary Experience Engineering® methodology and has advised top organizations including Microsoft, IBM, John Deere, Pizza Hut UK, Allstate, and the UAE government. A frequent keynote speaker and guest lecturer at leading business schools, he's also Professor of Practice at Michigan State University, shaping future leaders in customer experience. His innovations, like the Paperless Rental Agreement at National Car Rental, have become industry standards. He holds a Distinguished Alumni Award from Thiel College, where he also served as Board Chair, and is active on several healthcare and academic boards including Brown College. Lou also serves as a Professor of Practice in the Eli Broad Business College at Michigan State University, teaching within the Masters of Market Research and Analytics program, as well as the startup of the Masters degree in Customer Experience Management.Lou Carbone on LinkedIn---------- Resources ---------- Experience EngineeringThe Agile Brand podcast is brought to you by TEKsystems. We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off. Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.
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