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3 times a week, short tips to get better at your craft as a B2B sales leader. Actionable. Impactful.

Andrew Monaghan

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    • May 29, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 25m AVG DURATION
    • 271 EPISODES


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    Latest episodes from Bite Size Sales

    EMEA Expansion, AI Experiments & Channel Secrets: Inside Legit Security's 2025 Strategy

    Play Episode Listen Later May 29, 2025 20:52


    Are you struggling to differentiate your cybersecurity company in a sea of similar-sounding competitors? Wondering how to effectively position your solution in a market flooded with acronyms and overlapping technologies? Or are you trying to scale growth while navigating the complexities of partnership-driven sales? If so, this episode has some actionable insights to help you accelerate your go-to-market strategy and revenue growth.In this conversation we discuss:

    Turning Customers Into Your Best Sales Team: Real-World CS Strategies

    Play Episode Listen Later May 27, 2025 22:56


    Are you struggling to build a customer success function in an early-stage cybersecurity startup? Wondering how to prove real value and drive renewals in a crowded threat intelligence market? Or are you curious about innovative approaches to proactive cyber defense that could give your GTM strategy an edge? This episode goes deep into these pressing questions and more, offering actionable insights for sales and marketing leaders looking to accelerate revenue growth.In this conversation we discuss:

    Accelerating Cybersecurity Deals: Channel-First Go-to-Market in Cybersecurity

    Play Episode Listen Later May 22, 2025 35:37


    Are you struggling to differentiate your channel program in a crowded cybersecurity market? Wondering how to speed up your sales cycle and create more value for partners? Curious about what it takes to scale globally with varying partner expectations? If these questions hit home, this episode offers field-tested answers and bold new strategies.In this conversation we discuss:

    From Startup to Rocket Ship: Building Doppel's Hyper-Growth Sales Team

    Play Episode Listen Later May 20, 2025 34:33


    Are you struggling to scale your cybersecurity sales from mid-market to enterprise? Wondering how to build a high-performance sales team that consistently generates pipeline? Curious about what it really takes to win enterprise clients—and keep them? This episode of the Cybersecurity Go-To-Market Podcast dives deep into those challenges and offers candid, tactical advice from someone who's done it.Mike Ferrari is the SVP Worldwide Sales at Doppel, the social engineering defense platform, and the fastest growing cybersecurity company in the A16Z portfolio.In this conversation we discuss:

    Making “Channel First” Work (And Pay!) in Cybersecurity

    Play Episode Listen Later May 15, 2025 24:29


    Are you struggling to scale your cybersecurity sales team effectively while launching a disruptive new product? Wondering how to build a winning go-to-market culture, especially when working channel-first? Trying to figure out how to attract and enable the right channel partners to drive real revenue growth? This episode dives deep into the practical strategies for sales and marketing leaders navigating these exact questions.In this conversation we discuss: 

    The New Era of Sales Enablement: Content When Reps Need It Most

    Play Episode Listen Later May 13, 2025 46:29


    Are your sales reps struggling to implement the playbook you've invested so much in? Do you wish you could drive higher conversion rates without simply adding more headcount? Wondering how to use modern sales enablement to make your team smarter, faster, and more adaptive in every single call? This episode delivers practical answers for cybersecurity sales leaders striving for dramatic revenue growth.In this conversation we discuss: 

    Smallstep's Groundbreaking Device Security: Lessons in Standards, Scale, and Startup Wins

    Play Episode Listen Later Apr 24, 2025 17:00


    Are you struggling to convince enterprise buyers to trust your early-stage cybersecurity startup? Wondering how to differentiate technical innovation in a crowded market? Curious about how device identity and hardware-bound credentials can change the sales conversation? In this exciting episode, we dive deep into device identity and discuss what it takes to build trust and credibility for a new security standard—directly from a finalist of the RSA Conference Innovation Sandbox.In this conversation we discuss: 

    The Most Significant Bottleneck for Security Operations? With Innovation Sandbox finalist Dov Yoran CEO at Command Zero.

    Play Episode Listen Later Apr 22, 2025 18:35


    Are you struggling to help SOC teams move beyond alert fatigue and scale investigations effectively? Curious how innovative startups are transforming security operations by empowering analysts, not just automating them? Wondering what truly sets apart the next wave of cybersecurity platforms—and what you can learn from their go-to-market approach? This episode delivers deep insight and practical lessons from the cutting edge of security operations.In this conversation we discuss:

    Securing AI in the Enterprise with Aurascape, RSA Innovation Sandbox Finalist

    Play Episode Listen Later Apr 18, 2025 29:35


    Are you confident your organization's data is secure as employees rapidly adopt new AI tools? Are current security gateways truly enough to protect sensitive information in the age of AI? How can visibility into AI app usage transform your go-to-market efforts in cybersecurity sales? If these questions hit home, this episode is for you.In this conversation we discuss: 

    Crafting Precise ICPs for Better Cybersecurity Marketing Outcomes with Sri Sunderalingham

    Play Episode Listen Later Apr 3, 2025 40:05


    Are you struggling with defining your ideal customer profile (ICP) while ensuring successful pipeline generation? How can you effectively balance investments in brand and pipeline to maximize ROI? Curious about strategies to differentiate your product in a crowded cybersecurity market? Dive into this episode for insights on these common challenges and learn actionable strategies to enhance your sales and marketing efforts.In this conversation we discuss:

    Big Rocks First: Prioritizing What Matters in Sales Onboarding

    Play Episode Listen Later Mar 6, 2025 28:22


    Role Plays vs. Real-Life Practice: Making Sales Training Work

    Play Episode Listen Later Feb 4, 2025 47:49


    Are your seasoned sales reps struggling to adapt to new strategies? Have you ever invested heavily in sales training only to see minimal changes? How can you ensure training leads to real behavior change and improved sales performance?In this conversation we discuss:

    The Road to $10 Million ARR: Cyber Donut's 2025 Sales and Marketing Playbook

    Play Episode Listen Later Jan 31, 2025 25:42


    Are you struggling to increase your ASP and conversion rates? Does your sales team lack a unified approach to handling prospect questions? Are you eager to scale your ARR significantly in 2025?In this conversation, we discuss:

    Get PR like the well known companies get

    Play Episode Listen Later Jan 16, 2025 48:41


    Are you struggling to get media attention for your cybersecurity startup? Wondering how to make your PR strategy stand out in a crowded market? Curious about the secrets behind successful media campaigns in cybersecurity?In this conversation we discuss:

    How to run a world-class POV with Alexei Rubenstein, VP of Sales, Engineering, and Customer Success at Morphisec

    Play Episode Listen Later Jan 9, 2025 39:47


    Are you struggling to convert your Proof of Value (POV) to sales? Do your POV periods often extend beyond reasonable timelines? How can you involve multiple evaluators while keeping the process efficient and engaging?In this episode of Cybersecurity Go-To-Market Podcast, Alexei Rubinstein joins Andrew Monaghan to tackle these challenges head-on.

    Rebranding vs. Distribution: What's Really Holding Cybr Donut Back? - Rob Sobers, CMO at Varonis

    Play Episode Listen Later Dec 6, 2024 34:49


    Are you struggling to expand your cybersecurity company's market reach? Finding it challenging to get potential customers to notice your brand? Wondering if rebranding could be the silver bullet to boost your company's awareness? In this episode, Robert Sobers, CMO at Varonis, shares his expert advice on go-to-market strategies specifically designed for B2B cybersecurity companies.In this conversation we discuss: 

    Interactive demos and demo experiences: Helping Cybr Donut sell more with better demos - Damian Tommasino, Founder at Cyber Informants

    Play Episode Listen Later Nov 14, 2024 50:38


    Are you struggling to boost engagement during demos? Facing challenges in customizing sales conversations to resonate with prospects? Wondering how to improve your conversion rates from initial discussions to closed deals?In this episode of the Cybersecurity Go-To-Market Podcast, Damian Tommasino shares insights and actionable strategies on transforming your sales demos and processes to drive higher engagement and conversion rates.In this conversation we discuss: 

    How to Hire Cybr Donut's GTM Leaders - Josh White, SVP of North America, Intaso

    Play Episode Listen Later Oct 22, 2024 52:55


    Are you curious about the ideal timing for bringing in a senior sales or marketing leader? Not sure the right profile to hire? Need insights on avoiding decision paralysis in hiring? Have you ever faced the dilemma of hiring in industry or someone from another one?In this conversation we discuss:

    Fixing Cybr Donut's pipeline crisis: proven strategies for rapid cybersecurity pipeline generation - Joseph Barringhaus, VP of Marketing, Sonrai Security

    Play Episode Listen Later Oct 8, 2024 45:23


    Like the go-to-market team at Cybr Donut, are you struggling to build a strong sales pipeline and wondering how to utilize events effectively? Do you want to know why your customers choose your products and leverage that to boost sales? Join us in this episode as we explore practical strategies that can help your sales and marketing teams hit your revenue targets faster.In this conversation we discuss:

    Unlocking the secrets to trust in cybersecurity sales with Dani Woolf, CEO at Audience 1st

    Play Episode Listen Later Jul 23, 2024 52:59


    Are you leveraging your customers' insights effectively, or are you relying too much on analysts for messaging recommendations? How can sales teams genuinely connect with cybersecurity buyers? How can sellers foster real, human relationships in their professional connections? If these questions resonate with you, this episode is a must-listen!In this conversation, we discuss:

    Selling as a technical founder with Vincent Berk, Chief Strategy Officer, Quantum Xchange

    Play Episode Listen Later Jun 27, 2024 41:59


    Are you a technical founder struggling to navigate sales in your cybersecurity startup? Do you find it challenging to balance technology discussions with business outcomes? Are you curious when to bring in sales professionals for a consistent approach?In this conversation, we discuss:

    The secret to fixing sales development for Cybr Donut: programmatic consistency - Dave Breshears, Revenue Mechanic, President at OneView

    Play Episode Listen Later Jun 11, 2024 52:50


    Are your pipeline generation efforts falling flat? Is your team struggling with pipeline consistency and conversion rates? How aligned are your sales and marketing teams? How about SDRs?In this episode of the Cybersecurity Go-To-Market Podcast, Dave Breshears sits down with host Andrew Monaghan to discuss proven strategies for boosting sales development performance, optimizing account engagement, and enhancing cross-functional team alignment.In this conversation, we discuss:

    How to build outbound - Kevin Hopp, CEO and Founder of Hopp Consulting

    Play Episode Listen Later Jun 4, 2024 46:22


    Are you struggling to generate high-quality opportunities for your cybersecurity solutions? Do you find it challenging to decide between insourcing and outsourcing your sales development functions? How prepared are your sales development representatives (SDRs) to engage in meaningful business conversations and make great cold calls?These questions are at the heart of our discussion in this episode of the Cybersecurity Go-To-Market Podcast.In this conversation we discuss:

    What's working in cybersecurity sales in 1H 2024 with Patrick Sheehan, Founder and CRO at RevelUp Partners

    Play Episode Listen Later May 28, 2024 35:28


    Are you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in these recent months? Are you re-evaluating the role of SDRs and BDRs in an AI-driven landscape right now?This episode addresses these current challenges and more, providing valuable insights for sales and marketing leaders looking to accelerate their revenue growth in 2024.In this conversation we discuss:

    How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO

    Play Episode Listen Later May 21, 2024 41:36


    How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics?In this episode, Andrew Monaghan tackles these pressing questions with Manny Ataebi a cybersecurity CMO, offering expert advice on optimizing your marketing spend to catalyze substantial growth.In this conversation we discuss:

    Questions to answer before you scale a cybersecurity company with Ross Haleliuk, author of Cyber for Builders

    Play Episode Listen Later May 14, 2024 48:42


    Are your cybersecurity solutions truly addressing the market's top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader's success?In this conversation, we discuss: Challenges faced by early-stage startups in aligning their products to market needs.Understanding the role and impact of diverse cultural backgrounds in cybersecurity.The significance of practical experience in founding successful security operations.About our guest:Ross Haleliuk, head of product at Lima Charlie and author of "Cyber for Builders", is a distinguished figure in cybersecurity, known for his profound insights into start-up ecosystems and operational challenges. His background and thoughtful opinions make him a valuable voice in the industry discussion.Summary:Join our host, Andrew Monaghan, as he explores with Ross Haleliuk the complexities and strategies driving today's cybersecurity market. Ross offers essential advice for startups and established companies aiming to succeed in this dynamic field. Tune in for invaluable perspectives that could revolutionize your go-to-market strategies!Connect with Ross and explore more:- Ross Haleliuk on LinkedIn- Lima Charlie Support the Show.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

    RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri

    Play Episode Listen Later May 5, 2024 16:11


    In this conversation, we discuss:-

    RSAC Innovation Sandbox Finalist: Mitiga with CTO, Ofer Maor

    Play Episode Listen Later May 3, 2024 14:35


    In this conversation, we discuss:

    cto emerging finalist maor rsac innovation sandbox ofer maor
    RSAC Innovation Sandbox Finalist: Rad Security with CEO, Brooke Motta

    Play Episode Listen Later May 2, 2024 12:24


    In this conversation, we discuss:

    ceo security plans finalist motta rsac innovation sandbox
    RSAC Innovation Sandbox Finalist: P0 Security with CEO, Shashwat Sehgal

    Play Episode Listen Later May 1, 2024 16:48


    In this conversation we discuss:

    RSAC Innovation Sandbox Finalist: Harmonic Security with CEO, Alastair Paterson

    Play Episode Listen Later Apr 30, 2024 18:56


    In this conversation we discuss: 

    RSA Innovation Sandbox Finalist: VulnCheck with Jay Wallace, VP of Global Sales

    Play Episode Listen Later Apr 29, 2024 16:55


    In this conversation, we discuss:

    Unleashing revenue growth when scaling – Roland Siebelink, CEO at Mid Stage Institute

    Play Episode Listen Later Apr 23, 2024 38:49 Transcription Available


    Are you struggling to align your cybersecurity product with the market's demands? Do day-to-day disagreements in your team hinder overall progress? Are you pondering how to grow sales without diluting your company's focus or overspending? These common issues can be pivotal in either propelling a cybersecurity startup to success or leading it to an untimely plateau. This episode of the Cybersecurity Go-To-M  Podcast, featuring Roland Siebelink, dives into the nuanced strategies of scaling a tech business effectively.In this conversation, we discuss:

    Build trust without hyperbole: 3 vendors that get it right with Scott Taschler - Cybersecurity Product Marketer

    Play Episode Listen Later Apr 10, 2024 35:52 Transcription Available


    Have you ever felt that hyperbolic language in your cybersecurity messaging might be doing more harm than good? Are you looking for ways to improve your marketing approach to resonate with today's savvy buyers? How can your company's messaging inspire trust rather than skepticism in a crowded cybersecurity marketplace?In this conversation, we discuss:

    Positioning Your Cybersecurity Brand to Stand Out - Shlomi Ashkenazy, Positioning Expert at Cybellum

    Play Episode Listen Later Apr 9, 2024 45:57 Transcription Available


    Are you struggling to set your cybersecurity company apart in a crowded market? Do you find it challenging to communicate your product's unique value to the right audience? Are you curious how storytelling and personality can revolutionize your brand's image?In this conversation, we discuss:

    Hot Marketing Topics for Sales - Gianna Whitver, Co-Founder, Cybersecurity Marketing Society

    Play Episode Listen Later Apr 2, 2024 50:25


    Are you leveraging your personal brand to boost company revenue? How effective is your intent data in driving targeted marketing efforts? And are you fully capitalizing on opportunities at trade shows like RSA to enhance sales and networking potential?**In this conversation, we discuss:**

    How to adapt to the new cybersecurity buying landscape

    Play Episode Listen Later Mar 26, 2024 46:41


    SummaryIn this episode, Andrew interviews Alan Sanderson, a fractional sales leader with over 25 years of experience in software sales and sales leadership. They discuss the changing buyer's journey in the cybersecurity industry and the importance of an online presence. They also explore strategies for building personal pipelines, crafting value-based messages, and capturing and communicating business value. Additionally, they highlight the need for collaboration between sales and marketing teams and discuss how cybersecurity startups can stand out in a crowded market. The conversation explores various aspects of sales and marketing in the cybersecurity industry. It discusses the importance of getting attention in the market, the evolution of the market, the impact on sales teams, the changing buyer's journey, qualification and discovery, the emotional side of buying, and being disruptive in sales.TakeawaysHaving someone in the organization who can be a loud and compelling voice is crucial for getting attention in the market.The success of a new approach or service often relies on the initial customers and evangelists who can vouch for its value.Sales teams need to adapt to the changing buyer's journey and the increased scrutiny on deals.Qualification and discovery are essential in understanding the customer's pain points and desired outcomes.Understanding the emotional impact of a solution and asking impactful questions can differentiate a seller and build credibility.Being disruptive in sales means asking tough questions and being different from other vendors.----------If you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively know you need to invest in the team to help them succeed. Unstoppable.do gives you the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model that makes sense for startups. If this is intriguing, get in touch at andrew@unstoppable.do Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

    3 Big Decisions that Shaped the Silverfort of Today with Hed Kovetz, CEO and Co-Founder

    Play Episode Listen Later Dec 12, 2023 40:31 Transcription Available


    **Thought-Provoking Questions:**- How can investing in your employees during challenging times impact your company's long-term success?- What key decisions have shaped your company's direction, and how have they contributed to your revenue growth?- Are you prioritizing long-term partnerships in building your sales channels, and what challenges have you faced in doing so?**In this conversation, we discuss:**

    Don't let the security questionnaire stall your deals with Kayne McGladrey, Field CISO at Hyperproof

    Play Episode Listen Later Oct 9, 2023 47:30 Transcription Available


    Are you a founder, CEO, leader, or salesperson in the cybersecurity industry? Are you looking to grow your sales and revenue faster? In this episode of the Cybersecurity Startup Revenue Podcast, we dive into one way to avoid having your deals stalled out.

    How does a reseller evaluate cybersecurity vendors - Ricky Martinez from DigitalEra

    Play Episode Listen Later Sep 26, 2023 39:21


    How to WOW prospects at your cybersecurity startup (and the story of how it worked with Bill Gates)

    Play Episode Listen Later Sep 21, 2023 15:17


    How to build your first channel program with Kimber Garrett

    Play Episode Listen Later Sep 19, 2023 38:03 Transcription Available


    How to Ramp New Sellers Faster - Cracking the Onboarding Code with EJ Easton

    Play Episode Listen Later Sep 14, 2023 45:20 Transcription Available


    It's not all about ROI or COI! Buyers are emotional humans with John Bissett and Calum Kilgour from Slingshot Edge

    Play Episode Listen Later Sep 12, 2023 50:36 Transcription Available


    Be Ready to Grow Sales with Partners with Steve Kazan @ Inner Onion

    Play Episode Listen Later Sep 5, 2023 36:13 Transcription Available


    Are you a cybersecurity company looking to grow your sales and revenue faster? In this episode, we dive into the keys to success with Steve Kazan, founder of Inner Onion. How can you stand out and improve your commitment to your partners? How can you navigate the partner process and achieve quarterly success? And what strategies can be employed to secure partnerships and investments? Tune in for valuable insights and actionable tips from an industry expert.**In this conversation, we discuss:**

    The Power of Philosophy in Cybersecurity Sales: Mastering Persuasion Without the Pitch

    Play Episode Listen Later Aug 29, 2023 12:53 Transcription Available


    Go-to-Market Dispersion: The Hidden Obstacle to Scaling Sales in Cybersecurity Startups

    Play Episode Listen Later Aug 24, 2023 12:24 Transcription Available


    Cracking the Code: Generating Early Revenue and Building a Cybersecurity Sales Team with Omri Weinberg, CRO at DoControl

    Play Episode Listen Later Aug 22, 2023 42:01 Transcription Available


    **Episode Summary: Omri Weinberg @ DoControl - Growing Sales and Revenue in the Cybersecurity Industry**Are you a founder, CEO, or sales professional in the cybersecurity industry who wants to accelerate sales and revenue growth? In this episode of the Cybersecurity Startup Revenue Podcast, we dive into key strategies and insights from Omri Weinberg, Chief Revenue Officer at DoControl. Get ready to explore effective sales approaches, overcoming challenges in a noisy market, and the importance of trust in building relationships with clients. Don't miss out on this valuable conversation that could transform your approach to sales and revenue generation in the cybersecurity space.

    Breaking Barriers: Cybersecurity Startups Are Playing it Too Safe

    Play Episode Listen Later Aug 17, 2023 16:53 Transcription Available


    In today's episode, Andrew dives into the first inhibitor to growth in the cybersecurity marketplace: playing it too safe. With over 3,400 vendors competing for attention, many companies are falling into the trap of blending in rather than standing out. But fear not, Andrew has gathered insights from interviews and consulting work to share the innovative approaches that can set companies apart. From bold messaging to daring marketing campaigns, Andrew explores how cybersecurity startups can break free from the generic and mundane and make a lasting impact. Tune in as Andrew shares inspiring examples and challenges leaders and founders to question their approach, with the hope of igniting a spark of boldness in the industry. So grab your headphones and get ready to learn from the best in the business on the Cybersecurity Startup Revenue Podcast!Andrew Monaghan on LinkedinHey, it's Andrew here … before we get going… if you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively....the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model which makes sense for startups. If this is intriguing, get in touch with me at andrew@unstoppable.do … now let's get going with the episode. Music start and then me asking for a share with a friend and rate/reviewSupport the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

    Reinventing Network Security: Dharmendra Mohan reveals Sonet.io's Secret Sauce

    Play Episode Listen Later Aug 15, 2023 36:15 Transcription Available


    In today's episode, we have a special guest joining us: Dharmendra Mohan, the founder of Sonet.io. Dharmendra shares with us his insights and experiences in the world of cybersecurity and remote work solutions. He highlights the challenges faced by both large enterprises and end users when it comes to network security. As remote work and distributed applications become the norm, Dharmendra explains the need for a new approach to architecture and problem-solving. He dives deep into Sonet.io's agentless architecture, which allows for the seamless onboarding of users and access to servers through browsers. Dharmendra also delves into the evolving landscape of sales strategies, discussing the concept of "near bound" and the effectiveness of content-based engagement. Join us as we explore Dharmendra's journey in building Sonet.io, the importance of customer feedback, and the company's mission to solve remote work challenges. This episode is packed with valuable insights for CISOs, CIOs, and IT leaders looking to create a secure and hassle-free environment for their remote workforce. Let's dive in!Sonet.ioDharmendra Mohan on LinkedInHey, it's Andrew here … before we get going… if you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively....the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model which makes sense for startups. If this is intriguing, get in touch with me at andrew@unstoppable.do … now let's get going with the episode. Music start and then me asking for a share with a friend and rate/reviewSupport the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

    The Art of Bold Branding: How Kentik is Standing Out with David Klein, CMO

    Play Episode Listen Later Aug 10, 2023 44:07 Transcription Available


    Today we have a very exciting guest joining us: David Klein, from Kentik. In this episode, we'll be diving into the world of marketing and branding in the cybersecurity startup industry, with a particular focus on the success of Kentik's unique and engaging video adverts. David will share his insights on creating content that resonates with their target audience, the importance of being both funny and sensitive, and the challenges of defining a brand identity in a rapidly evolving marketplace. We'll also discuss the role of comedy in marketing, the impact of creative sessions on campaign development, and how to effectively reach and engage technical audiences. So, sit back, relax, and let's dive into another fascinating episode of the Cybersecurity Startup Revenue Podcast!Anchor text: The infomercialAnchor text: The Perfume AdvertKentikDavid Klein on LinkedInSupport the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

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