Podcasts about as jenn

Episode 228 - Jennifer Blackburn - Master Trainer with MOXIE “MOXIE has built everything…they have flipped the script…be confident…grow your brand and bring it to the platform. This is your house…program, coaching, and following up!” - Jenn Blackburn Get ready for another awesome guest today on The Two Fit Crazies and a Microphone Podcast. Let’s welcome MOXIE master trainer, Jenn Blackburn, to the show who is joining us from her home in DC. Sit back as Jenn reveals how her resilient spirit and ability to overcome game changing obstacles lead her to team up with a new platform called MOXIE, a name that means “fighting spirit.” As Jenn discusses, MOXIE is not your average run of the mill fitness platform. If you are a fitness professional looking to grow your brand without a brick and mortar, or you do not have the funds or the knowhow to build your own website and take care of the backend of running a business, your prayers have been answered! And, if you love to take group fitness classes and looking to join virtual groups taught by some of the most experienced and well-known fit pros in the world, you are in luck. Jenn also sheds light on the “why” behind MOXIE and what makes this platform outshine the rest! MOXIE is designed to be a wellness community “to bring people together, empower its participants and instructors, and allow fitness professionals to thrive and earn a good living.” Check out MOXIE at www.moxie.xyz and see for yourself! Stay Healthy! Stay Crazie! Christine and Brian www.twofitcrazies.com tfcpro@twofitcrazies.com

"There are many ways of looking at health that are different than what we know as the standard 'healthcare' mentality in the West." We can all broaden our understanding of health. This week, Jenn sits down with Victor Briere, co-founder of the International Institute of Ayurveda, to learn more about Ayurveda. Ever heard of it? You'll be amazed at the connection between all of your choices! As Jenn says it in the episode, "the food we eat is all an effort to regulate our nervous system, up or down." Wait...what? Exactly. Listen in! Outline:Welcome back & meet Victor BriereVictor's storyWhat is Ayurveda? What is it not?The biggest misconceptions around Ayurveda?What's preventative healtchare?The 5 basic elements of AyurvedaPulse reading, an Ayurvedic diagnostic artEverything we do is a function of deep patternsEx: healthful choices are easy early in the day and by the end of the day they feel nearly impossibleThe Vagus NerveThe dissonance between "we know" and "we do"The difference between knowing, doing and addictionEx: coffee, sleep, work, relationships & the pathology of imbalanceLove & fear drive our habitsUnderstanding our nervous system - autonomic, sympathetic, parasympathetic - & how to activate the parasympathetic to rest & digest, step by stepBreathe, self-talk, eye contact, engage with someone you know & trust, stretch, walk, sunlight, cold water on your faceThe grand illusion of the sympathetic nervous systemThe people in your lifeThe truth-teller, critical loverThe co-regulator, polyvagal theoryFinal insights from VictorLinks:Become a MemberConnect with us! FB Page & Private FB Group & Jenn's InstagramTake the free Weight Loss Profile, Jenn will send you a Menu PlanConnect with Victor through his websiteQuotes:"Ayurvedic medicine is a holistic health system, the priority is your whole being...and taking responsibility for the creation of our own health." - Victor Briere"The vast majority of our health profile is ours to create or destroy." - Victor Briere"Prevention is better than cure." - Victor Briere"Preventative healthcare is what we do every day, not showing up to a doctor once each year." - Jenn Trepeck"The body is part of the human experience; it knows what we've trained it to know and what it has experienced." - Victor Briere

Nutrition Nugget! Bite-size, bonus episodes offering tips, tricks and approachable science. This week is more activity-focused. We've heard "sitting is the new smoking." And many of us try to find big chunks of time in our schedules to "work out." As Jenn says, just as sitting all day isn't human, neither is sitting all day and then moving like crazy for one hour. It's about getting smaller spurts of movement more often, but what is 30-30-30? Listen-in to find out the details in just a few minutes. If you like what you're hearing, be sure to check out the full length episodes; new releases every Wednesday.  Have an idea for a nutrition nugget? Submit it here: https://saladwithasideoffriespodcast.com/#contact        Become A Member: https://glow.fm/saladwithasideoffries/Want a Free Menu Plan from Jenn? https://www.tlsslim.com/bettermylifenow/weight-loss-profile/?

Nutrition Nugget! Bite-size, bonus episodes offering tips, tricks and approachable science. Wait, why aren't we talking about a food thing? We are! As Jenn often says, you don't need someone to tell you to eat a cucumber over a Twix. It's just that sometimes that decision is easier to make than other times. Rewards are a big part of that. Ever think about what you're going to eat next while you're working out? Or reward yourself for healthful choices with something not so healthful? Have kids and take them for ice cream to celebrate? If you answered "yes" to any of these questions, listen to this one! If you like what you're hearing, be sure to check out the full length episodes; new releases every Wednesday. Become A Member: https://glow.fm/saladwithasideoffries/Want a Free Menu Plan from Jenn? https://www.tlsslim.com/bettermylifenow/weight-loss-profile/?     Links:Become a MemberConnect with us! FB Page & Private FB Group Jenn's InstagramTake the free Weight Loss Profile, Jenn will send you a Menu Plan

11/19/20-- With just a couple months until President-elect Joe Biden's inauguration, several #MApoli members are being eyed as potential cabinet members of his administration. Stephanie has been cataloging them for the Politico Massachusetts Playbook, and she's got her eye particularly trained on Boston Mayor Marty Walsh, who is being pushed for Labor Secretary by the president of the AFL-CIO. Other potential Massachusetts-based picks include Sen. Elizabeth Warren, Attorney General Maura Healey, Gov. Charlie Baker, and Congressman Stephen Lynch. -- A new survey out from The MassINC Polling Group finds parents of K-12 students in Massachusetts anticipate negative impacts on their children due to a tumultuous start of the school year. One of the first questions Steve wanted the poll to answer was simply, how are students being taught? It turns out, there's an even split between all remote and hybrid learning (46% each), while just 11% of students are attending school in person all the time. There are significant demographic breakdowns in each of those categories, Steve explains. Black, Latino, and lower-income parents are far more likely to report fully remote school. Meanwhile, Catholic, private school, and high-income parents are more likely to have children attending school in-person. Overall, around half (52%) of parents say the current school year is having a negative impact on their child in terms of academics. Similar numbers say the same of mental / emotional health as well as social / behavioral skills (both 49% negative). -- A report from the Massachusetts division of the U.S. Department of Justice alleges that conditions at the Massachusetts Department of Correction are unconstitutional. As Jenn explains, the MDOC could be in violation of the 8th Amendment, which prohibits cruel and unusual punishment, if there was "deliberate indifference” to the known risk of self harm and suicide by inmates. The DOJ argues that a combination of the housing conditions and issues with those who are supposed to be tasked with monitoring and safekeeping prisoners with serious mental health issues created an extremely unsafe situation. The report recommends the DOC improve their monitoring of prisoners on mental health watch. The DOC has less than 50 days to act. Otherwise, the DOJ can sue the state.

11/4/20-- What was meant to be a post-election podcast this week is in fact not. As we release this on Wednesday evening, there are still ballots left to count and states that are too early to call. It's not yet clear who our president will be, nor which party will control the Senate. As states scramble to count ballots, The Trump administration said it has filed lawsuits in Pennsylvania and Michigan to halt the counting of ballots there. As Jenn explains, “Depending on the arguments [the Trump administration is] trying to make, they might be trying to argue for ballot counting in some states and no ballot counting in other states, so judges are probably going to be confused about this." Still, she says, it might end up getting kicked all the way up to the Supreme Court anyway, where now 6 conservative justices now sit. Recall that just weeks ago, Amy Coney Barrett declined to commit to recusing herself in this very instance of disputed election results. Stephanie chimes in, noting that. “Counting votes and access to voting, a democratic issue, has become really partisan.” Steve takes it one step further. The GOP's attempts to stymie the momentum of mail-in ballots, which tend to skew democratic, like trying to slow the mail down, preventing counting until Election Day, and now straight-up not counting ballots that came in is “utterly outrageous, anti-democratic, and un-American," he says. Here in Massachusetts, the general election for the U.S. Senate seat was not a close one. Incumbent Ed Markey bested GOP challenger Kevin O'Connor with 67% of the vote compared to O'Connor's 33% with two thirds of precincts reporting, according to the AP. Jake Auchincloss defeated his Republican challenger Julie Hall to fill the District 4 U.S. House of Reps seat vacated by Joe Kennedy III. All the remaining members of the Massachusetts delegation kept their spots. And on Beacon Hill, Democrats maintain their supermajority in the legislature. Massachusetts voters decided on two ballot questions this election. Question 1, a "Right to Repair" law passed easily by a 3-to-1 margin. Unofficial results showed voters backing that measure 75 percent to 25 percent with about 83 percent of precincts reporting. With a roughly $50 million price tag, this is the most expensive ballot question campaign in MA history. A majority of Massachusetts voters chose ‘no' on Question 2, meaning ranked-choice voting will not appear in elections in 2022. Stephanie says this loss was frustrating to progressive democrats, especially since the Yes on 2 campaign was much more active than the No on 2 campaign, who Steve describes as “basically an OCPF filing and a Twitter account.” Pollsters are getting beaten up on Twitter this election season much like 2016. Steve points out that while a lot is still unknown to determine polls' accuracy, "At some point, we pollsters have to acknowledge this is a problem. People are using things that we're saying that aren't correct and taking action based on that, so it's having consequences.”

Zack, Jenn, and Alex talk about Amnesty International’s decision to suspend operations in India — the only other country in which the human rights watchdog has done so besides Russia. They explain the pressure campaign from the Indian government, centering on an obscure anti-money laundering law, that forced Amnesty into this move and talk about the broader context of democratic decline under Prime Minister Narendra Modi. Then they zoom out to put this in global context, connecting India’s war on NGOs to developments in other backsliding democracies (or fully backslid ones) like Israel, Hungary, and the United States. References: Here’s the Indian government’s statement on the whole issue, and here’s Amnesty’s. This is Amnesty’s report on the Delhi riots. India’s Print has a great explainer on the FCRA and what it means for NGOs. The UN condemned the FCRA in 2016. Amnesty’s Rajat Khosla explained why Amnesty’s work is important for India in the Guardian. As Jenn mentioned, Russia has also targeted NGOs. Hosts: Zack Beauchamp (@zackbeauchamp), senior correspondent, Vox Jennifer Williams (@jenn_ruth), senior foreign editor, Vox Alex Ward (@AlexWardVox), national security reporter, Vox   Consider contributing to Vox: If you value Worldly’s work, please consider making a contribution to Vox: bit.ly/givepodcasts   More to explore: Subscribe for free to Today, Explained, Vox’s daily podcast to help you understand the news, hosted by Sean Rameswaram.   About Vox: Vox is a news network that helps you cut through the noise and understand what's really driving the events in the headlines.   Follow Us: Vox.com  Newsletter: Vox Sentences Learn more about your ad choices. Visit megaphone.fm/adchoices

Jenn Harper is an Ojibwe entrepreneur and Founder + CEO of Cheekbone Beauty. Jenn began her entrepreneurial journey in 2014 after becoming sober and receiving inspiration from a dream. She launched her business in 2016 without any experience in the beauty industry — but with a burning passion to create representation of Indigineous youth. “I don’t think I understood how important representation was at the beginning — even though I knew that’s what we wanted to do — I didn’t get the power until I’ve gotten the feedback from people in our community.” As Jenn was building her business, she simultaneously dove into her healing journey — finally embracing her identity as an Indigineous person. She had been estranged from her family because of shame, and struggled with her identity having a white mother and Indigenous father. As she repaired her relationship to her family, she dove into the history of Indiginous language and culture. After the suicide of her brother, Jenn’s “burn in your belly passion” to help her community took on new meaning. “Our brand is created to help every Indigenous kid on the planet to see their enormous value in the world.” Tune in to hear Jenn’s incredibly inspiring story — how she moved from shame to pride in herself, her culture, and her business. Show Links: Cheekbone Beauty: https://cheekbonebeauty.ca Cheekbone Beauty on the ‘gram: https://www.instagram.com/cheekbonebeauty/

7/23/20--While co-host Stephanie Murray is off for a much-deserved vacation this week, Steve Koczela and Jennifer Smith have plenty to talk about both in national and statewide politics and policy. President Trump signed a memo on Wednesday instructing the Commerce Department to leave out unauthorized immigrants living in the U.S. from the census report that determines distribution of Congressional seats. As Jenn points out, this is not the first time the Trump administration has attempted to tangle in the census process of counting all persons. Back in pre-COVID times, the Trump administration tried to put a question on the census asking about citizenship status. We at The Horse Race have spent a lot of time covering COVID-era housing issues, because it's a basic human need that, as evidenced by data from The MassINC Polling Group, has become incredibly difficult for some Massachusetts residents to hold onto during this crisis. The statewide eviction and foreclosure moratorium was set to expire mid-August, and polling conducted in June found many renters and homeowners did not feel confident they could catch up on housing payments by that point. Governor Baker announced Tuesday that moratorium will be extended until October 17, protecting renters and homeowners from foreclosure and eviction at least until then. Businesses across the state are hurting, regardless of their size. But new polling from The MassINC Polling finds that some factors make businesses much more vulnerable to hardship brought on by the pandemic, whether that's revenue loss or accessibility to aid. Very small businesses, for example, have not applied for PPP as often or received the full amount they applied for as larger businesses. The industry in which the business resides also has a lot to do with if and to what capacity they're operating. Those that deal in a lot of in-person interactions like education and beauty businesses as well as bars and restaurants are more likely to be closed and less likely to be open completely. Many small businesses are also women- and/or minority-owned. More than half of businesses owned by women and women of color reported revenue drops of half or more in the first half of 2020. While Congress turns its attention to a second stimulus package, Boston Indicators is proposing a more permanent form of financial security in the shape of a guaranteed minimum income for lower-income Massachusetts families. This would be executed via reforms to the pre-existing Earned Income Tax Credit (EITC). In the research report, Boston Indicators Director Luc Schuster, points to the systemic income inequities in Massachusetts, and says that given Massachusetts wealth as a state, it has the resources at its disposal to ultimately eliminate poverty. With the EITC as a foundation, Luc says, “It would be pretty easy to just build on top of that to make more categories of households eligible and increase the benefit.”

What would your life be like if you could fully activate your brain? My guests today are Jenn and Seth Woolstenhulme. Dr. Seth is one of four chiropractors in the state of Utah who is also a Functional Neurologist. Jenn is a Health Coach, specializing in nutrition, and Foot Zonologist. As Jenn explains, her husband […]

On today’s episode, I am speaking with Jenn Robbins.  I am so excited to have her on the show to share, from her perspective, how tech plays into copywriting and funnels. Jenn Robbins is a conversion copywriter. She supports mostly establishment business owners with high converting websites and sales funnels because she found that funnels can be a super important part of any business. We’re talking primarily about a sales funnel.  A sales funnel is the journey you take your customers through to have them learn your business.  They learn what it’s about, why they should care, and how you can benefit them as a business owner. Jenn is an expert in all things copy and funnels.  The reason why I really wanted to bring a copywriter onto the podcast at this point in the year is because so many of you are getting ready to launch in 2020.  It’s just around the corner! And I know that there are launches and new opportunities coming. I thought that it was a great time to talk about the relationship between the tech you are using and the words that are being written for that technology. The words that you have on your screen may look different depending on what tool you are using. You may end up wanting to create long form copy where it’s page after page.  Or you may want to create short form copy. And sometimes, the tech tool you are using will dictate that.  Other times, your copywriter or whatever you are selling may be what dictates that. So let’s get into today’s episode.  I cannot wait for you to give us your takeaways and feedback in the Facebook Group.  The Tech of Business Facebook Group has recently been renamed. It is now Expand Online: Strategy, Support, and Tech.  And as always you can still get to the community by going to techofbusiness.com/community. Jenn’s view on the importance of funnels. A lot of people she knows, including herself, rely on referrals.  Those can sometimes dry up. But if you have a funnel in place then you have leads coming in.  That means you're not having to go out and search in Facebook groups and try to get people to tag you in things. You have people actually coming in as leads on a regular basis.  If you have a funnel, you're able to kind of keep your business going. Jenn went on to add that most of the women she works with are moms.  They have families! And they rely on their business for an income. So funnels are an important part of that. I think that everybody needs to have at least one funnel if they want to make online business connections. So let's talk about what Jenn’s definition of a funnel is. Jenn shared that a funnel is basically an automated customer journey. It's your way of moving them from just kind of seeing you around to becoming a client.  That can look a lot of different ways. And most people have some sort of community already, but they have some sort of funnel in place.  That may be sending people a Facebook message and then they send them random messages along the way. And then they get them on a call that technically is part of a funnel.   But actually, automating it is usually a little bit more complicated, but it's essential to actually keep things moving in your business. I totally agree with this.  But by us saying automated, we really mean using tech tools.  Which is why it makes sense for us to be talking about this now on the Tech of Business podcast. So the automated tools that Jenn as a copywriter and a conversion and funnel strategist matter.  It's not like Jenn can just say, “Okay, here you go, here's some amazing copy. Now have fun.” Jenn as a copywriter needs to know what tools are currently in play.  She also needs to know what tools the client might be interested in working with and what they may have decided they don’t want to even touch. So let's talk a little bit about the tools that Jenn sees online business owners using. A lot of her clients work within ClickFunnels. Jenn shared that's kind of the gold standard. It's not necessarily her favorite, but it is one of the most popular tools out there because it has landing pages. It has templates already set up for you. So it has landing pages, sales pages, and all the steps are there if you want to just go buy a template. And then you have some sort of email marketing system. There’s MailChimp (which she doesn’t love), Active Campaign, or Convert Kit.  ActiveCampaign and Covertkit tend to work better for funnels, in Jenn’s eyes, because they have more automation options. I actually set up Jenn’s email marketing system for her. Jenn shared that there is usually some sort of website people use. Squarespace or WordPress are popular ones. There's always Wix. There's so many out there.  Jenn shared that that can be very overwhelming. Especially because she’s not a tech expert. She writes the copy. But as I said, she needs to know what her clients have in place because that can limit what she does. She needs to know what their capabilities are before she writes a whole bunch of different options and take people through different parts of the funnel that they can't actually do. Let’s unpack here for a minute. I wanted to spend a little bit of time on this because you, as the audience, may be saying, “Okay, I'm going to go with ClickFunnels.  Or I am going to go with a WordPress website.”  Then you may come to someone like Jenn and say, “Okay, help me set this up.” And Jenn may only be giving you the words and not the other stuff. So I asked Jenn when it comes to ClickFunnels, what kind of questions does she ask her clients to figure out how deep they're going to go into ClickFunnels and if they're going to use the pre-made templates? Jenn shared that she hasn’t always asked them in the past.  Sometimes it’s just made assumptions. Especially if it's a larger business, she kind of assumes that they have a tech person in place. So they have something that's going to go in and they can have the capabilities for it. But if you're working with more of a solo printer, and you're not really sure, it's helpful to know where they're at.  Are they using a free plan? Do they only have seven pages available> She shared that you would be surprised, when you get in ClickFunnels, how many pages you use for a basic funnel.  Because you have to have one like a landing page and a “Thank you” page and a sales page. And if you want to do a tripwire, they're all of these different ways you can go and it adds up very quickly. She also shared you want to know like what integrates with ClickFunnels because not everything talks well to each other. Again, this is something that as a copywriter,  she hasn’t always been aware of as she got into more, looking into funnels, and actually helping people implement a little bit more.  She shared that she doesn’t love implementing the tech tool anymore. And that's why she thinks you need a tech person like me to come in and do that. As a copywriter, she knows how funnels should work. But she doesn't always know how to make sure it all talks to each other. And oftentimes the client doesn't either.  Sometimes you need that third party to come in and be like, “Okay, look, you actually can do it this way. We can do it this way instead.“ And sometimes the copy or maybe even the strategy has to be adjusted a little bit based on that. I think that makes a lot of sense.  What I'm hearing Jenn say is that your copy can dictate what tech to use. If you are restricting your tech, then you have to let whoever is writing your copy know these restrictions.  This is so that your customers and your leads can navigate through the process as appropriately as possible. I think that it’s important for you, as an entrepreneur, to understand the flow of traffic and that your copywriter is on the same page as you. Because if your copywriter, for example, says. “Okay, we're going to do a landing page and a thank you page and the sales page and a tripwire and this, that, and whatever else.”  And then you look at them like they're green in the face, then you're not going to have the kind of success that either of you want. So it’s important to make sure that you are on the same page that you're like, “Yes, all I want is the very simple process to get someone on a phone call.” Or you say, “All I want is to get someone into my automated 20 email sequence.” Knowing what you want and working with your copywriter on the strategy to get there is really where the genius lies in outsourcing and bringing in people who are experts in their domain. It's also a lot more fun, as an entrepreneur, when you know that your tech, your words, and your systems are all flowing together to help support your business. Jenn doesn’t want people to be afraid of funnels. She knows it can get a little intimidating.  Especially as I talked about all the different options. Jenn shared that if you don't have a funnel, you can start very simply.  You don't have to sign up for $200 a month ClickFunnels account. She said that it can be as simple as a landing page. And if you use MailChimp, you can actually do it on MailChimp.  It may not be as pretty, but you can have that landing page, link them to your email list, and give a thank you page if your only goal is to get them on your email list. That's a pretty simple thing to do. We can also make a little more complicated. Jenn personally uses ThriveCart on WordPress.  So she can build my own landing pages. Then they connect to ActiveCampaign.  And then she has an automation in there. That was still more complicated trying to make everything talk to each other because she has a couple other things happening at the same time. But you can keep it very, very simple.  It doesn't have to be scary. And it doesn't have to be expensive to start out with at all. It can be as easy as you want to make it. But if you're worried about that, then talk about that with your copywriter, or whoever you're hiring.  If they come in and they're like, “Okay, we can do all of this stuff.” And if that's not what you want, then tell them that. Jenn shared that the way to start is to keep it simple. She thinks that everybody should have at least one funnel.  She calls it the White Rabbit funnel. Because it's what kind of leads you down that rabbit hole of your business. But that's basically just some sort of offer, which is on a landing page, and then an email sequence with the final offer that could go to the landing page or could just be in the email. That is a very simple funnel and that would not take you spending hundreds of dollars on ClickFunnels to do that. I totally, totally agree with that. I’m curious to know if there are any kind of buzzwords that are relevant right now? Are there any terms or different ways of communicating on your landing pages at the start of your funnel that Jenn has seen that are effective for most of her clients or for a lot of her clients? Jenn shared that you need to make it as custom as you can make it for your audience.  She shared that some people tend to go a little too general to bring people in. And that works sometimes to be honest.  But if you're talking to everybody, nobody's gonna listen. You have to really narrow it in. For example Jenn works with established business owners, which is still kind of general, right?  But she has a general funnel that brings people in. It's a quiz and they go through an email sequence. Right now, she’s in  the process of duplicating that and making it just for photographers because she did a podcast for photographers.  So she’s customizing it so that it’s speaking just to them. And that's going to probably convert a lot higher than her general one because it's just talking to them.  She’s going to be specific about what they need in their funnel along the way. So that's not really a buzzword but getting as specific as you can is important. Marketing that is getting push-back. There's a big push back against bro marketing right now.  Bro marketing is ads that you always see the guy on the Lambo who is flashing the money and that's usually leading you through some ClickFunnels offer.  It’s not something that is associated with the offer necessarily, but it's a tripwire and upsell and upsell and a down sell. There's like 45 different parts of the funnel. And it feels very disingenuous.  At this point, they probably rented that Lamborghini. And they took a loan out for the cash and then took it back to the bank. Jenn is seeing a lot more of a push towards empathy marketing. So more like connecting with people. It's more about building relationships, as opposed to just kind of throwing something up and pushing people through a funnel. You want to kind of customize the language. The big thing she has found is that you need to make sure you're talking to your audience. Jenn shared that a lot of people, especially if they write their own copy, everything is in the “I” voice.  It's like, “This is my business. I do this. And I do that. I grew up in this place. And I wanted to do this.” So it’s basically just their story without telling the audience why they should care. Jenn shared that if you're going to say you're open for business, tell us what you do and why we should care. Because as humans, we're kind of inherently selfish. We want to know what's in it for us, especially if I'm going to be hiring you. So maybe on that land page, you're telling us kind of who you are and why we should care and then doing some sort of relevant offer. People don't seem to care as much about like a free checklist or a basic PDF anymore. We're kind of getting a lot more marketing savvy.  You need to be a little more on your game. Maybe it's a video that goes with the checklist. Maybe it's a challenge to something that's not just a PDF you created in Canva, download it, and give me your email address. That just doesn't work anymore. Now I have to say that if someone is a successful entrepreneur, working offline, and they want to come online, they have that expertise that they can showcase. If you are someone who has had so much offline business, you may be able to get away with something a little bit more general.  Why? Because you are coming at this from a different angle. The audience that you are attracting may not be as familiar with the bro marketing or with all the PDFs and those types of things. So making sure that you understand who you're trying to attract. Jenn and I, we work with a broad spectrum of different entrepreneurs. They may have seen 40 different PDFs that they could download. They may have only seen two. So we want to make sure that whatever we create is relevant and makes sense for the audience that we are trying to attract. And in our case, the quiz for Jenn, that just seems to make sense.  For me, people want nuts and bolts. They want checklists. They want to say, “Oh, okay, I'm doing it right.  I’ve got the right tech tools”. So it's relevant for me to create a PDF that takes someone through things. So just because, in general, PDFs aren't enough, that doesn't mean that PDF might not work for you. Jenn agrees that it totally depends on who you're trying to reach. It also matters what your PDF is.  If we're talking about an in depth checklist or something or something like “Five Ways to Increase Your Audience”,  that’s way too broad. If you're getting specific, absolutely. A lot of people think you have to recreate the wheel every time. Jenn shared let’s say you have a checklist PDF.  And maybe you have one of those that she just mentioned that isn't great.  You don't have to get rid of that funnel entirely. Duplicate it and then just come up with a new offer. And you can leave both of them up and test to see which one is more effective. So maybe you have that checklist.  Maybe you have a video instead that is just walking them through and then you have that checklist at the end. But you can definitely re-purpose what you have and just see what what works for you. Because a lot of this is testing and seeing what actually works. Your business is always changing.  And your audience is changing. The tech is changing. And the entire marketing world is changing. So it's just constantly a test of what's working, what's not, and making adjustments along the way. But you don't have to just like scrap everything and start over if anything Jenn has shared hit a nerve. So just say what you have and then keep going. It's okay. It's always okay to look at things every quarter probably, see where your numbers are at, and see if you want to make adjustments. I think that there's a lot of validity in that.  You created your opt- in and your landing page for a reason. Go back to the reason why you created it and say, “How can I double down on creating even more value with this landing page? With this copy? And with this freebie? What else can I do to make this version to version 4 of that?”  I really like that approach. Because I know sometimes I will start working with a client and they say, “Yeah, I've got these three PDFs and they kind of all work.  But I think we should start something new.” So before we even get a chance to evaluate how one of them may work or how to do split testing, they've gone and decided that they're going to do something completely different. And there may not be a reason to do that. I want to go back to like words on the page. What you need to be thinking about. This may get a little technical, but we're going to try and keep it at a high level. But aesthetics wise, when a copywriter provides a Google Doc with text in it. Obviously, as a copywriter, you've got a few ideas of how you want it to look on the screen. So I asked Jenn to talk a little bit about when to use different fancy fonts or different fancy colors or font weights and things like that as you're interpreting whatever copy might be received from a copywriter?Jenn shared that she’ll start with email first because that's kind of easiest. Don't make anything fancy with email. Jenn feels like the fancier you get, the more likely it is that it ends up in spam or just doesn't get delivered. So don't use fancy fonts because sometimes it doesn't come through right. There was a coach who was a pretty like high end coach.  And her emails were coming in. But Jenn shared that she couldn't read them on her phone, because she was using this MC script font that wasn't just wasn't coming through on iPhones. So she'd written this whole launch sequence that nobody could read. So just keep emails as simple as possible. Use some photos, use some gifs, and make it fun, but don't do too much because people don't care, honestly.  They're going to read it. And most the time they're reading it on their phones anyways. Some of that really fun stuff just makes it come through wonky when you're reading it on your phone. So keep email simple. Now, landing pages. Jenn is a big believer that she doesn’t think design is as important because you can have a beautiful design, but if you don't have the words, nobody's going to buy anything. But design is important. Because if you have words and it's just thrown up there, it's still not going to convert. Jenn shared that she has known some people who have used a Google Doc as a sales page. But even within that Google Doc, they've formatted it properly.  They have headings. So you do have to make sure you're calling out certain things. Your header should have some sort of something that stands out. It doesn't have to be a bright color.. It should be talking about who they are and what they want. She actually just did a review earlier this week on a landing page for somebody.  And she reworked the headline and it got better. But you want to kind of look to the future and think, “Why should people care?”  A lot of times people are like, “I’m introducing this free offer!” Well, why do I care about this free offer? So “This free offer will help you do x” is a better headline.  We want to understand. Jenn shared that a lot of people will come to that page, and if it doesn’t get them right away, they're clicking out. They don't care. So grab them in there. So let’s talk about the design through the page. Jenn shared that you want the words to kind of flow.  You don't want everything center text if you're having like long, long sections.  For example the “who it's for and who it's not for” sections can be a little longer. Make sure everything is like left aligned, because it's much easier to read. If you're doing everything centered, your eyes can go cross trying to read like paragraph at a time.  Bullet points are helpful. But don't do only bullet points. It's a lot about breaking the copy up.  If you have a couple of paragraphs and bullet points. You have some fun images. But it's just making sure that you're hitting all of the points that they need like your “overcoming objections”.  Even if we're talking about an opt in page, people still want to care. They still want to know why they should download it because people are a little more precious about their emails. At least their emails that they actually check. Jenn shared that she has one that she uses for free offers that she doesn’t really check. She just does it to get the free 10% off on the website, or whatever it is. So if you want a legitimate email address that people care about, you need to tell them why they should care through the copy, and then use the design to make them actually go through and hit the button. This made me think of one question about the button text. I don't know why this came up.  As Jenn was going through the design through the page I found myself wondering if there are any words that work really well on button text that she has seen to get those opt ins, to get people actually starting out? Is there a specific kind of language or colors or whatever it might be? I just it just kind of came to me. And if it came to me, it probably came to you, the audience, too. Jenn shared that button text is super important. That's what's actually going to get people to click. So having “Enroll now” or  “Sign up now”, nobody's going to click on that unless they really want to buy it already.  WHY? Because that's not enticing! Jenn shared a way to increase conversions is to use “I” language.  Use phrases like “I'm ready to buy” or “Sign me up”. She shared that she can’t remember the exact statistic, but it's like at least 75% higher if you just have something that is empowering, like, “Sign me up!” It just feels a little different. And then so that we're making it related to the offer. So using something like “I'm ready to increase my conversions” or “I'm ready to get my tech handled” is a better way to phrase it.  You want to use something that describes what they're going to be getting. Then that depends on how big the button is and how much space you have. But give them something that they're going to get in that button. Jenn said to just use something that makes it a little more empowering because the basic “Buy now, Buy now” is a little done at this point. This made me think of some landing and sales pages that have a button that then bring up the opt-in box versus having the name and address with a button that is submitting the form. So submitting a form that is the procedural technical language.  Don't ever, ever, ever use the word “submit”. That's my personal thing. If I see submit on there, then I'm like, “Oh, someone didn't change defaults.” I asked Jenn if she could speak a little bit about which way she likes to see things.  Whether she likes to have the form there and then the button to send the information in? Or if she prefers to have a button that tells someone to take action, which then brings them to the form itself? Jenn shared that she likes to have everything on one page. She shared that she feels like the more pop ups you have, the more you try to get someone off that main page, the more likely you are to lose them. Even if it's a pop up that shouldn't be affected by pop up blockers.  You never know. Just having a basic like little form on your website. Or like the old bar, the opt in bar, which is like name and email address, click here. She just thinks that tends to work better. You tend to not have as much space, but she thinks it works better. We’ve covered so much in this session. Jenn has talked about understanding how your copy and your tech relate to one another. And we've talked about, how to format the copy. We've also talked a lot about language and a few other things like that. I asked Jenn if there was something else that she was dying to get out and make sure that we actually included in this episode where we’re talking about entrepreneurs using effective copy and funnels to drive their business. Jenn said the last thing she wanted to say is that she’s a big believer in the rule of one when it comes to writing copy. I learned that from Joanna Wiebe with CopyHackers. It’s that you have one goal. So your landing page shouldn't be just another page on your website.  Or if it is, it shouldn't have the navigation bar at the top. There should only be one option for that landing page. And that's signing up for whatever you're offering. That goes for sales pages as well. There's one goal.  There's multiple buttons, but it's all the same thing, same goal, and that goes for emails as well. Your email shouldn't have like, follow me on Facebook, buy this offer, and sign up for a call. It should say to find me on Facebook. And then another email that says sign up for a call.  Then another email that says to buy this offer. If you ask people to do too much at once, they won't do anything. So kind of follow the rule of one when it comes to making offers or having someone to do something. I love that! That is so succinct and it makes it easier for you as the entrepreneur or for you when asking your copywriter to create something to do something with a single solitary goal. Jenn and I recorded this audio about 3 to 4 weeks ago.  And I’m glad that I had the opportunity to listen to it again as I was completing the outro for the podcast.  It gave me so many actionable nuggets. And I hope it gave you a few too. I love what Jenn suggested in our curve ball on the podcast.  So over in the Facebook group Expand Online: Strategy, Support, and Tech, let’s talk about what our offers are and be able to work backwards into the copy and into the tech so that we can get more people taking up our offers. I want to thank Jenn so much for coming on the Tech of Business podcast today.  If you have any thoughts on this episode please reach out to me on Instagram. I’m @techofbusiness.  I love having conversations with you about the podcast episodes. Thank you for listening to the Tech of Business podcast. If you enjoyed the show, please subscribe, share, rate, and review on Apple podcasts, Stitcher Radio, Overcast, or wherever you download your favorite shows. You can also learn more about me at techofbusiness.com. Connect with Jaime: Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Jenn: Website: https://www.jennrobbins.com Facebook: https://www.facebook.com/TheJennRobbins/ Instagram: @thejennrobbins

Zack, Jenn, and Alex talk about the recent violence in Libya — where a militia led by strongman Khalifa Haftar is threatening to topple the internationally recognized government. They explain how we got to this point, and the depressing role President Donald Trump is playing in all of this. On Elsewhere, they talk about a major dustup between the Philippines and Canada over (literal) garbage. Zack has trouble defending Canada, Jenn breaks down the word “warlord,” and Alex refers to Muammar Qaddafi as a “sunglasses icon.” References: Here’s some background on the 2011 Libya intervention and why it went poorly. ISIS took over a city in Libya. As Jenn pointed out, the fighting over Tripoli has led to at least 220 deaths. Here’s the evidence that Haftar is implicated in atrocities and war crimes. This Council on Foreign Relations backgrounder highlights Haftar’s supporters. According to the White House, Trump spoke with Hafter. Bloomberg reports that Trump gave Haftar a green light to attack Tripoli (the White House denies this). The US has a long history of allying with rights-abusing governments. The US-Saudi alliance, explained. More on Canada’s trash. The HuffPost has a great longread on why the US and wealthy nations send their recycling to Southeast Asia. And here’s a good primer on the problems with waste shipping to East and Southeast Asia. Listen to more of Filipino President Rodrigo Duterte’s press conference. Duterte’s drug war has killed thousands. Learn more about your ad choices. Visit megaphone.fm/adchoices

Zack, Jenn, and Alex discuss the wealthy authoritarian nation of Brunei’s horrific new criminal code, in which men who have sex with men can be executed by stoning. They delve into the possible reasons Brunei’s sultan is adopting this code, explain how it’s rooted in a very particular and regressive interpretation of Islamic law, and then zoom out to talk about the international reaction — both the necessary organizing to put pressure on the government of Brunei and the ways in which the law is being used in the West to tar Muslims as a whole. On Elsewhere, they talk about the potential closure of the island of Komodo to tourists because people keep stealing Komodo dragons, and then implore Worldly listeners not to keep massive poisonous lizards as pets. Jenn invents the phone number 1-800-Allah, Alex compares religions to apps, and Zack uses the word “dang.” The BBC has a great explainer on the Brunei law and what it all means. The New York Post goes into detail on the “sex-obsessed world” of Brunei (and yes, it mentions the yacht named “Tits”), and 60 Minutes did a great documentary on it. It’s worth noting, as this AFP report does, that Brunei hasn’t executed anyone for decades. As Zack mentioned, the LGBT community of Brunei has spoken out against the law and worries what it means for them. Celebrities like George Clooney and Ellen DeGeneres have called for a boycott of Brunei-owned hotels. The BBC has a very short explainer on Sharia law (but you should just listen to Jenn’s explanation again). If you want to learn more, though, there’s a really great (and accessible) book by two leading scholars called Shariah: What Everyone Needs to Know that’s basically a book-length explainer. Here’s the archival record of the Sean Hannity segment from 2014. This is Zack’s big feature on Islamophobia and the Trump administration. As Jenn mentioned, there are polls taken regarding Muslim views on Sharia law. They typically differ around the world. National Geographic has everything you’ve ever wanted to know about Komodo dragons. The Washington Post reported on the smuggling ring that stole more than 40 Komodo dragons for roughly $35,000 each. If you want to watch the full BBC Komodo dragon attack, it is very worth it.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Bleary eyed with newborns and messy hair, yearning for connection and parenting help, Lara and Jenn found themselves (and met each other!) in a new mom group. After 3 months of conversation about the angst surrounding tummy time and Velcro swaddles, they took their conversation to a more personal level over red wine with their kids in ergos. Gradually, the conversations increased to nighttime texts over teething, sleep challenges, and how to navigate the transition to solids. As Jenn and Lara began to get their footing together in their new role as moms, they created the space for real conversation over adult dinner to finally talk about themselves, as women and as friends, not just how they were moms. Over this dinner, they both realized that there was a need and space for something big and exciting in each of their lives. Lara was ready to pivot her business away from the corporate world, and Jenn was looking for greater connection and honest conversation within the greater Mom community. From there the idea to create a podcast and a supportive, authentic and thriving Mom community was born. This podcast is the story and lessons learned so far from Generation.Mom.   Highlights of our conversation: 4:05 - The origins of Generation.Mom 8:20 - Why aren't more talking about modern motherhood? 14:44 - What does the Generation.Mom community look like? 18:02 - The top themes that Jenn and Lara see in their community 22:19 - The next evolution for this community 25:13 - Words of encouragement for the mother in the middle of it 27:24 - Life as a mother and businesswoman - what it looks like right now 30:58 - How Lara and Jenn managed to act on their idea 34:02 - Deciding on the most important parts to work on 36:36 - Tips on creating a thriving Facebook group 42:44 - What are Jenn and Lara most excited about 46:02 - Pushing past the fear of sharing your message 51:04 - The future for Generation.Mom 53:19 - Managing the frustration of motherhood and business 56:12 - Everything is feedback 57:20 - Advice we wish we had from the beginning 1:00:33 - What does success look like to you?   Connect with Generation.Mom: Check out their website - https://generation.mom/ Listen to their podcast - https://generation.mom/podcast/ Follow on Instagram - https://www.instagram.com/generation.mom/ Join their community - https://www.facebook.com/groups/generation.mom/   About me: I’m Kari Keating, mom of 3 young boys, that ditched a 17-year, 6 figure corporate career to go after her dreams. I’ve been coaching professionally for over 2 years and have had a wide variety of clients from recording artists, website developers, photographers, professional network marketers and other life coaches. My zone of genius lies in helping soul-based entrepreneurs get out of their heads and into inspired action, so they can make the impact they crave and the income they deserve.   Credits: Interview: Lara Schulte and Jenn Rout Podcast edited and mixed by Andrew Geary - spelledgeary [at] gmail [dot] com

Zack, Jenn, and Alex wrap up 2018 by looking back at three of the most dramatic foreign policy decisions President Trump made in 2018 — and whether, in retrospect, they turned out to be as dramatic as we’d initially thought. For Elsewhere, Zack pushes back on the fundamental premise of the conversation in the first part of the show and argues that, #actually, Trump’s decisions are still bad, regardless. Zack sings some Miley Cyrus, Jenn explains that the Gestapo were, in fact, Nazis, and Alex treats us to his adorably atrocious Southern accent. Links: Trump doesn’t believe his own government’s report that the climate is changing for the worse. Vox has done a lot of coverage on Trump’s policy toward Saudi Arabia after the killing of Jamal Khashoggi. It’s worth reading Trump’s statement on his final decision on what to do. Here’s a good explainer on Trump’s decision to move the US embassy to Jerusalem. Some analysts, including the New York Times editorial board, called Trump’s move a “failure.” The worry was moving the embassy would imperil US-Palestine relations. But they weren’t that good, even in previous administrations. The Saudi-Iran spat is now more central to Middle East issues than the Israel-Palestine one. Read the agreement between North Korea and the US signed in Singapore. A little explainer of the Jan meme Zack referenced. Despite what Trump says, North Korea is still a threat. As Jenn noted, North Korea at one point threatened to bomb Guam. North Korea greatly accelerated and improved its nuclear and missile programs in 2017. Yes, Trump actually said he and Kim Jong Un “fell in love.” It’s worth reading the full transcript of the Trump-Putin summit in Helsinki. Alex mentioned how Trump once invoked the Nazis when describing American intelligence agents. Watch this Vox video to understand how the US became the world’s superpower and stabilizing force. Trump, slowly but surely, has been increasingly tough on Russia. He’s even started a trade war with China to push back on its trading practices. And ISIS has lost the vast majority of its territory since Trump took office.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Zack, Jenn, and Alex discuss the disappearance of Jamal Khashoggi, a prominent Saudi dissident-in-exile and Washington Post columnist. Khashoggi went into the Saudi consulate in Istanbul to get some paperwork, and then never came out; it’s looking like the increasingly repressive Saudi government either kidnapped or killed him, and is now having to face the consequences. On Elsewhere, they discuss a recent attempt to ban same-sex marriage in Romania that backfired spectacularly. Jenn teaches the team how to pronounce Arabic names, Alex makes the “wah-wah” noise, and Zack is shocked that the show ended on a positive note for once. Vox’s Alexia Underwood wrote a great explainer on the Khashoggi situation. Alexia also recommends this piece with more background on Khashoggi. You can read Khashoggi’s columns in the Washington Post. As Jenn mentioned, the New York Times dug into the identities of the 15 men.   US intelligence reportedly suggests Crown Prince Mohammed bin Salman ordered Khashoggi’s rendition to Saudi Arabia Jenn walked us through the larger pattern of disappearing activists. Here are two good pieces that dive into that in more detail, one from the Washington Post and one from the New York Times. We also dove into this in our most recent episode about Saudi Arabia. As Zack mentioned, women who fought for rights in Saudi Arabia were then detained. NPR interviewed Khashoggi about this at the time. The Daily Beast found out that Khashoggi planned to start a pro-democracy group for the Middle East. The blank space where Khashoggi’s column should be. The US may soon place sanctions and enact other punishments on Saudi Arabia. Top US officials — Secretary of State Mike Pompeo, National Security Adviser John Bolton, and White House adviser Jared Kushner — have spoken with Mohammed bin Salman about the Khashoggi situation. Jenn cited another piece of pushback — from the tech sector. And from the New York Times. Alex mentioned that a lot of money was spent on the referendum. The number is somewhere between 40 and 50 million dollars. More on previous failed attempts at legalizing same-sex unions in Romania.  Learn more about your ad choices. Visit megaphone.fm/adchoices

On a special episode of Worldly, Yochi, Jenn, and Zack talk about President Trump's historic and dangerous decision to pull out of the Iran nuclear deal, a move that angered America's closest allies and potentially set the stage for a new Mideast war. Israel and Iran started trading blows within a day of Trump's decision, and the situation could quickly get worse as American friends and enemies adjust to the new reality Trump has created. Yochi compares economic sanctions to football, Zack offers a hot take for the ages, and Jenn says the technical term for a trade war is "some real shit." Zack’s big explainer about what it means that we’ve withdrawn from the Iran deal … and some more context in a quicker form from Alex Ward. Yochi quoted Israeli Defense Minister Avigdor Lieberman’s statements on the recent strikes. Here’s more background on that quote. As Jenn mentioned, we touched on some of the implications of an Iran-Israel war last episode. Alex also has a great piece on this that touches on the recent strikes. Yochi mentioned a previous strike that killed seven Iranian military personnel. Soon after becoming the new US Ambassador to Germany, Richard Grenell tweeted, “German companies doing business in Iran should wind down operations immediately.” Yochi talked about this tweet and the response it elicited from a former German ambassador. Zack dived into some fun wonky policy surrounding “blocking regulations” and how Europe might use them to deal with the current sanctions. Here’s the piece Zack was quoting when he said that an expert believes the Iran deal would have kept Iran from getting a nuclear bomb until at least 2041. John Bolton’s 2015 New York Times opinion piece “To Stop Iran’s Bomb, Bomb Iran.” We played a clip of Bolton talking about that op-ed. It was from an interview he did with Jon Stewart back in 2015. Jenn mentioned a more recent op-ed Bolton wrote for the Washington Post slamming the Iran deal.    She also mentioned that the International Atomic Energy Agency and a variety of other experts agreed that the Iran deal was effective. Yochi mentioned that President George W. Bush had had a request for bunker-busting bombs from Israel and declined. Here’s an old New York Times article with more details. Here’s the “winners and losers of the Iran deal” piece that Yochi suggested. For more information on the Iran deal, please check out Wednesday’s episode of Today, Explained.  Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Journeywomen podcast, I chatted with Jennifer Haskew, my former mentor and real-life friend, about the Gospel and advocacy. Jenn is a Texas transplant living in Los Angeles with her husband, Patrick. Together, they have had the privilege of fostering seven children. Jenn also runs a sleep consulting business, is a personal trainer, and a seminary student who hopes to use her education to continue advocating for the voiceless in their city.   As with every episode, if listening to my conversation with Jenn draws out big feelings, I want to encourage you to seek out a friend to help you process. This particular episode could bring up triggers if you have a background in foster care, adoption, or a history of abuse. As Jenn and I mention, we encourage you to pursue professional counseling if needed, just as we have done ourselves. On a personal level, this conversation inspires me to pray for opportunities to stand in the gap with my God-given gifts and resources to help someone in need.   Jenn said, “I think if you have resources that someone else doesn’t have, you have an opportunity to advocate. That can be when you see someone walking down the street trying to carry two children and they don’t have a stroller, so you let them use your stroller. Or someone is sick and you bring them food. Or a special needs student’s parents who may not understand the hierarchy in the system, but you have some education, so you go with them to their IEP meetings. Or a co-worker who might not feel heard, so you help them navigate the waters of talking with their boss at work. The more common things we hear are modern day slavery, foster parenting, but it doesn't have to be a big thing. It can be as small as taking a meal to someone. Take a step in any direction.”     I hope you guys will take the steps the Lord is leading you towards to put his glorious Gospel on display for a lost and dying world to see.   JENN’S RESOURCES Think about what makes your heart beat fast Find someone you see who is advocating well and get to know them Volunteer somewhere locally Karyn Purvis Institute   JENN’S SIMPLE JOYS Open windows Gel Manicure Nails Iced Tea   CONNECT WITH JENN Instagram Facebook Website   SPONSORSHIP DETAILS Today's episode of the Journeywomen Podcast is sponsored by T Bar M Camps.  Ya’ll have heard me talk about how much camp has impacted my life... Well, there is a camp in New Braunfels, TX that I love called T Bar M. You may have heard of T Bar M for their incredible kids summer camps, but did you know that you can retreat with them year round? Having spent a year on a camp property, I believe there is something about getting away and being in nature that is good for the soul. Growth is bound to happen when you experience that with other people, be it your family, ministry or business. If you have a group that needs to retreat, T Bar M is the place to go. T Bar M is a unique property with lots of space, whether it’s a getaway or full on programming and team-building, T Bar M is excited to come alongside of you to accomplish your goals in a Christ-centered environment. Texas may be a quite trip for many of you, but situated between Austin and San Antonio, T Bar M is in close proximity to two airports. Right now, T Bar M is partnering with Journeywomen to help you retreat well! Visit tbarm.org/journeywomen and get a free Ebook on the value of retreating, along with 15% off your first retreat experience! Follow them on Instagram and Facebook.   FOR MORE EPISODES OF JOURNEYWOMEN: SUBSCRIBE Subscribe on iOS, go to the iTunes page and subscribe to the Journeywomen Podcast. On Android, click this podcast RSS feed link and select your podcast app. You may need to copy the link into your favorite podcast app (like Overcast or Stitcher).   WRITE A REVIEW Writing a review on iTunes will help other women on their journeys to glorify God find and utilize the podcast as a resource.   FOLLOW JOURNEYWOMEN Like/follow Journeywomen on Facebook, Instagram, or Twitter for the latest updates.   *Affiliate links used are used where appropriate. Thank you for supporting the products that support Journeywomen!