Podcasts about campaignswhy

What if the secret to scaling your business wasn't working harder—but thinking smarter? In this episode of Fingerprints on Success, Bill Barrett sits down with Rachel Durkan, founder and CEO of Paradigm Marketing and Design, to explore the intentional strategies that led to her agency's long-term success. Rachel shares how she turned a one-woman marketing operation into a thriving team of specialists, and why quitting—when done with clarity and purpose—can be one of the smartest business moves.She also opens up about the emotional side of entrepreneurship, emphasizing the power of systems, mentorship, and surrounding yourself with people smarter than you. Whether you're a founder, team leader, or aspiring entrepreneur, this conversation will challenge how you think about growth, success, and what it really takes to build something that lasts.If you've enjoyed this episode of the Fingerprints on Success podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Why every marketing strategy should start with deep audience researchHow storytelling and emotional triggers help convert prospectsThe most common branding mistakes professional firms makeWhy strong messaging can help you attract talent, not just clientsHow to balance authenticity with data-driven contentTips on refining your messaging without overhauling your identityHow Rachel's agency uses behavioral profiles to design effective campaignsWhy marketing is no longer optional for law firms and other B2B providersAnd much more…Guest Bio:Rachel Durkan is the President of Paradigm Marketing and Design, an award-winning full-service agency that specializes in helping professional firms clarify their messaging and build data-informed strategies that scale. With a background in psychology and over a decade of experience in B2B marketing, Rachel is known for fusing emotional intelligence with analytics. Her team works closely with clients to create tailored branding and marketing systems that not only resonate with their target audience but also deliver measurable results.Resources:ParadigmMarketingandDesign.com Connect with Rachel on LinkedInDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of the Fingerprints on Success podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In this episode, Jeremy DuPont from Patch System shares why blasting your email list is a fast track to losing trust — and what to do instead. We discuss reactivation campaigns, the importance of showing up in the inbox with value, and why today's clinic owners have a once-in-a-generation opportunity to build practices with real enterprise value.Topics Covered:Why quality beats quantity in modern marketingHow to win with patient reactivation campaignsWhy "referrals" are marketingHow marketing is evolving and what that means for PTsActionable steps to build your clinic's brand without big ad budgetsGuest Links:Website: PatchSystem.comInstagram: @_jeremydupont

Steven and Nick sit down with Sean Spalding, a former 9-to-5er who transitioned into a full-time career in property. From being a listener during the early days of the podcast in lockdown, to becoming a sought-after property sourcer and refurbishment project manager, Sean shares his journey, the realities of grafting behind the scenes, and how he built a property-related business without owning a massive portfolio himself.Key Highlights:

This episode is one of those had-to-record-it-right-away moments. I'm sharing a mindset shift that will completely change how you approach donor outreach, fundraising campaigns, partnerships, and even your emails. It's called the 100% YES Method—and once you understand it, you'll never pitch or plan the same way again. Inspired by a little league coaching moment with my son (stay with me, sports fans and non-fans alike), I'm breaking down why assuming the answer is "YES" until it clearly isn't creates unstoppable energy, faster results, and wildly magnetic campaigns. We're talking less hesitation, more conviction—and yes, way more funding. If you've ever caught yourself holding back your ask, hedging on your goals, or burying your CTA at the bottom of your email, this episode is for you. It's time to get out of the “no zone” and move into confident action that actually gets results.Topics:What is the “100% YES Method”—and why it works in fundraising, partnerships, marketing, and beyondHow a little league batting tip inspired a mindset shift that can transform your campaignsWhy most fundraisers hesitate—and how to ditch doubt and show up with confidenceThe ripple effect of showing up like your audience already wants to say YESReal examples of how this method applies to donor meetings, social media outreach, email campaigns, sponsorships, and board engagementThe signs you're stuck in the “NO zone” (like burying your CTA or playing small with asks)How to build confidence, momentum, and scale your impact faster without burning outFor a full list of links and resources mentioned in this episode, click here.Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.Resources: Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses] The SPRINT Method™: Your shortcut to 10K fundraisers [details here] Instagram, LinkedIn, website , weekly newsletter [FREE] The Brave Fundraiser's Guide: Stop getting ignored. Start raising more. May contain affiliate links

In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com.Topics discussed in this episode: Why third-party cookies are dying and its impact on Google and Facebook adsHow first-party data from your store can improve ad accuracyHow losing third-party cookies do impact ad budgetsHow merchants can use first-party data in adsHow does AI optimize ad campaignsWhy dynamic segmentation is key for targeted adsHow merchants can use AI for better results in Google and Facebook adsLinks & ResourcesWebsite: https://adscale.com/Shopify App Store: https://apps.shopify.com/adscaleLinkedIn: https://www.linkedin.com/in/mati-ram-0930517/X/Twitter: https://twitter.com/adscaleGet access to more free resources by visiting the podcast episode page att.ly/7_ytVSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaHow did you like this episode? Send us a Text Message.Founder's Sidekick Program - Discover the private business support solution for entrepreneurs to start or grow an online business. Visit ecommercecoffeebreak.com/start to get started.Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

Guy Rozman is an online advertising professional and for over 10 years, I have been working with some of Israel's fastest-growing startups like Fiverr, Yotpo, and Outbrain leading them to do just one thing--grow their revenues with high-impact digital advertising campaigns. He has recently founded Mediaflowzz, which is a boutique online advertising agency that lives and breathes performance marketing. He and his team get excited about nerdy, cutting-edge digital advertising tech.  In this episode, he shares his experiences to show us how we can triple our revenues via powerful highly targeted paid advertising campaigns. Insights he shares include: Why you can't measure PPC campaigns in a vacuumthe two variables B2B companies need to look at to determine whether a prospect could be a good clientHow to get data faster without wasting resources to inform future campaignsWhy copywriting is so important for your PPC campaignThe real way to measure the impact of your PPC campaign (most companies don't have a clue)How best to determine your value proposition for your ad campaignsHow to best stand out in saturated marketplacesHow to harness the power of PPC campaigns for ABMThe platform that offers the best targeting capabilities for the B2B space.Examples of companies that we can learn fromand much much more ...

Movers are five times more likely to become long-term customers if you reach them before the competition. They also spend more in the first 3-6 months on their new home than they will in the next 3 years.V12, recently acquired by Porch Group, will combine the power of V12's 27+ million mover database and billions of buyer intent signals with Porch's unique new mover data assets to transform mover and homeowner marketing.In this podcast, based on our  30-minute webinar, V12 and Porch discuss exciting new opportunities in new mover marketing and key strategies on how and when to target new movers across channels.Topics Include:How new mover marketing strategies can be applied to numerous industries for a significant increase in conversions and engagementNew solutions by V12 and Porch unlike any other in the market todayUse cases showing how brands can apply mover marketing strategies in their campaignsWhy you need to have an omnichannel approach to engage movers most effectivelyHow mover marketing can be applied across the purchase journey

“Your lead magnet must be directly aligned to whatever it is you’re selling, that’s where your conversions will come from”Jason has run his own web development business since 2010 helping established online businesses, increase sales through optimization, conversion, and behavioral strategy. He does this through on-site personalization, email, and marketing campaigns to learn more about the potential and existing customers to decrease the time to first purchase and increase repeat purchases.He is extremely passionate about helping developers and designers discover their niche, plan out and market themselves to build recurring revenue, and stay in the feast. So that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place.If you want to understand the power behind email marketing and segmentation, this is the episode for you!We discuss:From e-commerce to client services workLaunching the first productTaking a step back to craft a better messageThe segmentation and personalization of email marketingFiguring out segmentationSegmentation. Where do we start?Making use of “Why didn’t you buy” campaignsWhy sending multiple emails is O.K.Creating tailored content in between launchesMaking sure your lead magnet is aligned with your productWant to connect with Jason Resnick?Website: https://nurturekit.co/Twitter: https://twitter.com/rezzz--Are you currently in a launch and feeling stuck? Or about to get into a launch and you're not quite sure what your next move should be?Then why don't you and I hop on a quick 20 minute Launch Chat and see if we can help you move forward. All you have to do is click on this link and find a time that works for you. https://calendly.com/kenwestgaard/20-minute-launch-chatLooking forward to connect with you!--If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @kenwestgaard. Don't forget to subscribe to the podcast to receive notifications of new episodes.Haven’t left a review yet? All you have to do is go to https://kenwestgaard.com/podcast, and thanks for your support of this show!Support the show (http://paypal.me/kenwestgaard)

Finding deals in your own backyard can be tough — but today we’re talking to a guest who finds incredible deals from across the country! Bob Couture joins us today to tell us his inspiring story of starting out with several “failed” flips, finding a partner, using crowdfunding, and much more. This show is jam packed with actionable tips and tricks for real estate investing, whether the deals are in your backyard or across the world!In This Episode We Cover:Where Bob is from and where he currently investsWhy Bob’s strategy is investing at a distanceThe importance of a “boots on the ground” partnershipHow he got started investing in real estateThe details of his first dealHow he became an accidental landlordHow to put properties under a blanket loanHow a bad deal can end up a great flip!The number of flips he has doneThings to know when investing with a partnerHow to set up a direct mail businessWho he is targeting in his marketing campaignsWhy you might hire people to do driving for dollarsHis take on getting a real estate licenseHow to find people you can trustTips for overcoming the fear of starting outHow he inspects propertiesTips for making deals over the phoneHow he finances dealsA discussion on crowdfundingAnd SO much more!Links from the ShowBe a Guest on the PodcastFundThatFlip.comBooks Mentioned in this ShowThe Millionaire Real Estate Investor by Gary KellerThe Book on Rental Property Investing by Brandon TurnerSecrets of Closing the Sale by Zig ZiglarThe Miracle Morning by Hal ElrodConnect with BobBob’s BiggerPockets ProfileBob’s WebsiteBob’s LinkedInEmail Bob

Itching to quit your 9 to 5 to become a full time investor, but don’t know how to get there? This week, we sit down with an investor who has done just that — despite obstacles that could have discouraged his plans had he not been persistent and kept an eye on his end goal.Listen as Kyle Pettit shares with the BiggerPockets Podcast his story of breaking into the rental and wholesaling sides of the real estate industry, including tips on screening tenants, expanding your marketing reach and tackling the challenges that come with working from home. If you’re struggling to make your mark in world of real estate and wondering when that pivotal point of becoming a full time investor will ever happen, this is the motivation you’ve been waiting for.Newbies and experienced investors alike, don’t miss out on this informative, entertaining episode!In This Show We Cover:Details on Kyle’s first dealsThe ins and outs of an REO deal What you need to know about hard money lendersThe importance of building relationships early onHow to be persistent despite setbacks on a wholesaling dealImportant information about lease optionsHow to find a good company for screening tenantsGetting started with postcards and yellow letter campaignsWhy you should always background check the people you work withHow to handle phone calls through a virtual phone systemQuitting your day job to focus on real estateTips on finding and handling sellersThe keys to expanding your real estate marketingWhat you should expect being a full time real estate investorManaging distractions and working at homeAnd lots more!Links From the ShowBiggerPockets WebinarRealtySharesHard Money LendersMySmartMoveFreedomVoiceBooks Mentioned in the ShowBrandon Turner’s The Book on Investing in Real Estate with No (and Low) Money DownMaking Big Money Investing in Foreclosures: Without Cash or Credit by Peter Conti and David FinkelHow to Win Friends & Influence People by Dale CarnegieRich Dad’s Guide to Investing by Robert KiyosakiConnect with KyleKyle’s BiggerPockets ProfileKyle’s WebsiteKyle’s Facebook

Wholesaling real estate is a popular topic on BiggerPockets and often one of the first strategies used by newbies to build cash reserves. However, wholesaling is a business that requires certain systems, strategies time, and sometimes even cash to prosper at. In today’s episode of the BiggerPockets Podcast, we talk with expert wholesaler and marketing whiz Sharon Vornholt about some of those strategies and techniques that she uses to make an income as a full time wholesaler.Read the transcript for Episode 12 with Sharon Vornholt hereIn Today’s Wholesaling Podcast, We Cover:An easy, cheap (free!) way to find more cash buyers than you can handle.The first step for wholesalersSharon’s primary source of leads for motivated sellersThe step-by-step process for making money as a wholesalerDouble-closings vs. an assignment: Which is best?How Sharon closes deals with no money whatsoeverTypical response rates from direct mail campaignsWhy “pain” is a great thing to discover…Awesome strategies for negotiating with sellersThe mistake Sharon made when starting out… and how you can avoid it.What the key to success really is.Links From the Wholesaling Show:Wholesaling Articles on the BiggerPockets Blog:What Is A Double Closing? A Real Estate Wholesaling How ToExit Strategies For Wholesalers. What Is A Double Closing?How to Start Wholesaling: Getting Past The Education and Into the FieldDon’t Start Wholesaling Until You Read This: Wholesale Advice from a Fix and Flipper9 Reasons You Couldn’t Find A Buyer For Your Wholesale DealBiggerPockets Podcast 11: Flipping Houses 101 with J ScottListSource.com – (Motivated Sell Lists for Direct Mail Campaigns)Books Mentioned in the ShowRich Dad Poor Dad by Robert KiyosakiSuccess Principles by Jack CanfieldTweetable Topics:“Wholesaling is about relationships.” (Click to Tweet!)“When negotiating, learn to adjust the other person’s expectations” (Click to Tweet!)“Learning how to buy property for the right price is the difference between success and failure.” (Click to Tweet!)“It’s all about marketing. You have to have leads in order to get deals.” (Click to Tweet!)“Anyone who claims to know everything about anything is full of crap.” (Click to Tweet!)Thank You!Thank you again to everyone who has subscribed in iTunes to help make us one of the top business podcasts in all of iTunes! We’re up to 166 5-Star Reviews so far with over 89,000 downloads! Every subscription in iTunes and every review helps us reach more people – so thank you!About SharonSharon Vornholt is a professional real estate wholesaler who began investing in real estate in the Louisville, KY area in 1998. While she has done both rehabbing and buy and hold investing, her primary area of focus now is wholesaling. Sharon is a regular contributor on the BiggerPockets blog and an avid blogger on her own site, LouisvilleGalsRealEstateBlog.com.Sharon’s BiggerPockets ProfileSharon’s BiggerPockets Blog ArticlesSharon’s Facebook Page