PT Pintcast - Physical Therapy

Rebekah Griffith (EDD, PT) joins Jimmy McKay for a real-world discussion on finding your strengths, avoiding career burnout, and leveraging your natural talents using The 6 Types of Working Genius framework. They share personal stories about hitting the "ceiling" in clinical roles, why leadership paths aren't right for everyone, and how understanding your true workstyle can completely change your career trajectory. Learn how to structure teams that energize rather than exhaust, why promotion ≠ success for everyone, and why accepting your Working Genius is the fastest path to career satisfaction.

In this episode, we break down a real-world clinic owner's struggles with debt, cash flow, staffing, and the "limbo" between being a solo PT and scaling a true business. Learn why adding a business partner is not a quick fix, how profit must come before partnerships, and how focusing on high-profit, low-stress services can save your clinic.What you'll learn:Why many PTs stay stuck in "not profitable enough" modeTactical steps to outsource, automate, and eliminate busyworkHow to create urgent marketing copy that drives real actionWhy less (not more) is often the answer in growing your clinicResources Mentioned:Six Types of Working Genius (Patrick Lencioni): https://www.workinggenius.com/Uncaged Clinicians Facebook GroupIdeas for launching Golf Simulator Membership ProgramsConnect with Us:Apple Podcasts: PT PintcastSpotify: PT PintcastWebsite: ptpintcast.comYouTube: @PTPintcast

In this episode, Jimmy McKay and Dave Kittle unpack why simply demanding a raise isn't a long-term solution for PTs — and how creating value is the real power move.They dig into why messaging matters more than ever (goodbye “movement assessments”), innovative business models in neuro rehab, and what real partnerships look like in modern healthcare careers.Plus, they share hard-won lessons from radio sales, managing partnerships, and leadership inside clinics.Links:Learn more at PTPintcast.comSubscribe on Apple Podcasts and SpotifyFollow Jimmy on LinkedIn and InstagramYouTube Channel for full episodes and clips!

Nick Patel returns to the PT Pintcast to break down the critical policy battles facing physical therapists, including the SAFE Act (H.R. 1171) to prevent falls and opioid use, Medicare reimbursement cuts, and the broader threats to PT's future workforce. If you think advocacy is someone else's job — think again. Nick lays out what's at stake, how individual PTs can get involved, and why organizations must step up.Resources & Links:Learn more about APTQI: https://www.aptqi.com/SAFE Act H.R. 1171 Info: https://www.congress.gov/bill/118th-congress/house-bill/1171Medicare Patient Access and Practice Stabilization Act H.R. 879 Info: https://www.congress.gov/bill/118th-congress/house-bill/879Connect with Jimmy McKay:LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/Instagram: https://www.instagram.com/ptpintcastSubscribe and Support the Show:Apple Podcasts: Subscribe on AppleSpotify: Subscribe on SpotifyYouTube: Subscribe on YouTube

From treating athletes at Nike HQ to co-founding one of Southern California's most trusted women's health clinics, Dr. Dawn Andalon's journey is anything but ordinary.In this episode of the PT Pintcast 6-Pack, we sit down with Dr. Dawn Andalon, a physical therapist, author, speaker, and entrepreneur behind LEVEL4 PT & Pilates. Dawn shares how she went from clinician to CEO, building a brand rooted in evidence-based care, Pilates integration, pelvic health, and women's empowerment.We unpack her transition from treating elite athletes to focusing on postpartum and peri/menopausal care, how she scaled her private practice in a competitive market, and the real-life challenges of building a business while raising a family.This conversation is packed with insights for PTs who are ready to niche down, expand their impact, or build a purpose-driven brand from scratch.

In this episode, Jimmy sits down with Dr. Rebecca Griffith (aka @theEDDPT) for a real-deal conversation on what it means to practice at the top of your scope—without losing yourself. They explore how PTs can use tools like ChatGPT to reduce stress, how the “Let Them” mindset (popularized by Mel Robbins) helps with boundaries in life and work, and why celebrating excellence is just as important as mentoring others.Topics Covered:The power of curiosity in trauma-informed careStudying for advanced PT certs with ChatGPTRethinking productivity: AI as your personal assistantLetting go of what you can't control (and focusing on what you can)The StrengthsFinders personality framework in team dynamicsPT leadership: how to lead, teach, and not burn outGuest:Dr. Rebecca Griffith, PT, DPT, NCS, EdDInstagram: @theEDDPT

What makes a PT clinic thrive — or tank — in today's healthcare landscape? This episode tackles the uncomfortable truths many physical therapy business owners avoid: emotional decision-making, misaligned compensation, and why the loudest voices online aren't always the most successful offline.Join Jimmy, Dave, and Tony as they unpack real-world problems from practice ownership, leadership, and team dynamics, plus a sneak peek at a new community-powered segment: “Profitability Problems.”

Why are PT wages so low—and more importantly, who's responsible?In this episode of the PT Pintcast 6-Pack, we're joined by Matt Huey, a physical therapist, powerlifter, and healthcare humorist, who isn't afraid to ask the uncomfortable questions. With five Texas state powerlifting records under his belt and a serious passion for wage transparency, Matt breaks down the forces behind stagnant PT pay—and what we as a profession can do about it.This one's for the PTs and PTAs wondering if it's the APTA, the government, or just us holding the paycheck hostage.Expect real talk, some laughs, and ideas you haven't heard before on how to actually shift this conversation—and your income.

Are we being paid fairly for what we deliver?Join Jimmy McKay, Dave Kittle, and Tony Maritato for a no-holds-barred discussion on:Manual therapy vs. movement-based reimbursementHow Medicare defines (and limits) valueCharging patients for actual premium care — from certifications to techThe tension between doing more and being paid lessAction figures, AI-generated branding, and your role as a “healthcare hero”What We Talked About:Should PTs be charging for everything “above the minimum standard of care”?Is it ethical (or legal) to offer premium services on top of insurance-covered plans?How to avoid the burnout that comes from over-delivering and under-chargingThe difference between running a practice and running a charityLinks & Mentions:

You've heard the buzz about digital health, but what if we told you telehealth PT isn't just a pandemic stopgap—it's a powerful tool for clinical transformation?In this episode of the PT Pintcast 6-Pack, we tap into the mind of Hali Jones, a physical therapist-turned-health-tech strategist at ViFive, who's making virtual care smarter, cooler, and way more effective than you think. From objective compliance tracking to geriatric engagement, Hali unpacks six surprising truths about telehealth PT—and why clinicians need to stop sleeping on this massive opportunity.Whether you're a clinic owner, tech-curious PT, or just wondering how to future-proof your practice, this conversation is a goldmine of insight, research, and practical next steps.And yes—there's actual data behind all of this.

What do cash-based PT, YouTube algorithms, and manual therapy have in common? For Dr. David Middaugh — everything.In this episode of the PT Pintcast 6-Pack, we sit down with Dr. David Middaugh, a manual physical therapist turned YouTube sensation, who's helping thousands of people worldwide avoid surgery, injections, and medications through accessible video education and hands-on expertise.David runs El Paso Manual Physical Therapy, a thriving cash-based PT practice, and has grown his YouTube channel to over 600,000 subscribers — all while raising four kids (and homeschooling them!). He opens up about building his business from the ground up, the messy middle of digging out of debt, and why YouTube is the meritocracy PTs didn't know they needed.If you've ever thought about leaving insurance behind, scaling your practice, or launching a YouTube channel to expand your impact — this is your episode.

What if your physical therapy clinic could spin off its own startups? In this episode, we dive deep with Dave Kittle on how PT owners can build businesses inside their business, sell them, and scale smarter—not harder.We cover:How Dave builds $250k revenue micro-businesses within his practiceThe truth about practice valuations and owner transitionsLead generation as a cooperative effort among local clinicsStructuring acquisitions to avoid post-sale disastersThe emotional marketing genius behind his $499 post-op offerWhy runners don't want you to fix their pain—and what they actually want insteadWhether you're looking to sell your practice, acquire another, or build a lean cash-based empire, this episode is a blueprint for PT entrepreneurship in 2025.

In this rapid-fire episode of PT Pintcast, we sit down with Hunter McWhorter—marketing strategist and customer experience pro—to talk all things growth, brand, and patient retention.Hunter shares why referrals are actually the start of the patient journey, not the eval, and what most clinics get wrong when managing that process. We dive deep into branding, Google presence, outsourcing marketing, and how to finally track ROI in a meaningful way.He also answers:Should PTs do their own marketing?What's the real cost of inaction when it comes to branding?How can you turn discharged patients into lifelong advocates?

What if your fitness journey wasn't about fixing, shrinking, or grinding… but about reclaiming joy in movement? In this bold and empowering episode of PT Pintcast's 6-Pack series, we sit down with Dr. Marcia Dernie (she/they)—a physical therapist, strength athlete, yoga teacher, and disabled Black creative—who's rewriting the script on what movement can and should look like.As the founder of @MoveWithMarcia and co-host of the @DisabledGirlsWhoLift podcast, Dr. Marcia brings a revolutionary lens to the PT world—focusing not on pathologizing bodies, but empowering them. In this episode, we unpack the harm of healthism, deconstruct the fitness industrial complex, and explore what it truly means to make movement accessible for every body.

Dave's Golf Marketing Strategy

Shots Fired on LinkedIn?!

What's the McDonalds of Physical Therapy?!

Are you a Physical Therapist with both your OCS and SCS certifications? This is your moment!Hospital for Special Surgery—the #1 in orthopedics—has partnered with NCH to bring elite musculoskeletal care to Southwest Florida, and they're looking for top-tier PTs like YOU!Work with industry-leading physicians, access cutting-edge rehab tech, and thrive in a brand-new, state-of-the-art facility opening in 2025—all in Naples, Florida, ranked #1 Best Place to Live!Competitive salary, outstanding benefits, and endless professional growth await.Apply now at hssatnchjobs.org

Are you a Physical Therapist with both your OCS and SCS certifications? This is your moment!Hospital for Special Surgery—the #1 in orthopedics—has partnered with NCH to bring elite musculoskeletal care to Southwest Florida, and they're looking for top-tier PTs like YOU!Work with industry-leading physicians, access cutting-edge rehab tech, and thrive in a brand-new, state-of-the-art facility opening in 2025—all in Naples, Florida, ranked #1 Best Place to Live!Competitive salary, outstanding benefits, and endless professional growth await.Apply now at hssatnchjobs.org

Are you a Physical Therapist with both your OCS and SCS certifications? This is your moment!Hospital for Special Surgery—the #1 in orthopedics—has partnered with NCH to bring elite musculoskeletal care to Southwest Florida, and they're looking for top-tier PTs like YOU!Work with industry-leading physicians, access cutting-edge rehab tech, and thrive in a brand-new, state-of-the-art facility opening in 2025—all in Naples, Florida, ranked #1 Best Place to Live!Competitive salary, outstanding benefits, and endless professional growth await.Apply now at NCHjobs.org!

Are you a Physical Therapist with both your OCS and SCS certifications? This is your moment!Hospital for Special Surgery—the #1 in orthopedics—has partnered with NCH to bring elite musculoskeletal care to Southwest Florida, and they're looking for top-tier PTs like YOU!Work with industry-leading physicians, access cutting-edge rehab tech, and thrive in a brand-new, state-of-the-art facility opening in 2025—all in Naples, Florida, ranked #1 Best Place to Live!Competitive salary, outstanding benefits, and endless professional growth await.Apply now at NCHjobs.org!

Tired of skyrocketing health insurance costs with little transparency? Chapters & Timestamps00:00 – Intro: Who is Gentry Harris?03:18 – What Does "Breaking Free from Insurance" Mean?06:50 – The Basics of Self-Funded Plans11:24 – Pros & Cons: Fully Insured vs. Self-Funded18:01 – The Role of TPAs: Your Health Plan Quarterback21:37 – How PBMs Slash Drug Costs28:14 – Success Stories: Real Savings for Clinics33:45 – The Power of Transparency and Control40:00 – First Steps for Practice Owners45:20 – Gentry's Parting ShotIn this episode, Gentry Harris of The Mahoney Group breaks down how PT practice owners can reclaim control over one of their biggest expenses—health insurance. Gentry dives into:The differences between fully insured plans and self-funded plansHow third-party administrators (TPAs) and pharmacy benefit managers (PBMs) can drive down costsThe pros and cons of self-funding vs. traditional plansReal-world examples of saving thousands through innovative approaches like international drug sourcingWhy business owners hold the key to disrupting the status quo in healthcareIf you're a clinic owner frustrated with health insurance headaches, this episode is a must-listen. Discover actionable strategies to cut costs, improve employee benefits, and optimize your bottom line.

In this thought-provoking episode, we explore groundbreaking ideas for physical therapy practices inspired by successful business models like Peloton and Tonal. From leveraging technology for scalable group sessions to rethinking unused equipment in clinics, we dive deep into how PTs can expand their reach, boost revenue, and better serve patients.Whether it's creating condition-specific programs, tapping into total addressable markets (TAM), or embracing data-driven therapy with remote monitoring tools (RTM), this episode is packed with actionable insights for forward-thinking PTs.Join us as we discuss:How PT can bridge the gap between fitness and healthcare.The art vs. science debate in patient care.Innovative group therapy models for clinics.Why embracing technology can future-proof your PT practice.Key Takeaways:Peloton-inspired business models for PT.Monetizing unused equipment like treadmills and reformers.Building partnerships with tech companies for scalable solutions.Addressing patient diversity with tailored programs.Timestamps:00:00 – Introduction: Overview of the art vs. science of physical therapy.07:30 – The Ergonomics Discussion: Why PTs must rethink patient positioning.19:45 – Tech Meets PT: How ROM WOD and Tonal inspire scalable solutions.30:15 – Monetizing Unused Equipment: Reformers, treadmills, and beyond.40:45 – RTM in Practice: Remote monitoring tools for better patient outcomes.50:30 – Parting Shots: Encouraging PTs to embrace innovation and think differently.Mentioned in the Episode:Peloton's New Strength AppTonal: A connected fitness system redefining strength training.ROM WOD: Range of Motion workout programs for CrossFit athletes.

In this episode of PT Business Blueprint, we sit down with Dan, co-owner of Advantage Physical Therapy in Long Island, NY, to explore the challenges and opportunities in growing a PT practice. Chapter Timestamps:[0:00] Welcome & Vision: A Thousand Conversations with PT Owners[4:10] Taking Over a Legacy Practice: From Paper Charts to Digital Transformation[9:25] Growing a Practice: Scaling Staff and Shifting Demographics[13:35] Challenges of Modernization: Employee Buy-In & Operational Changes[17:50] Expanding Patient Care: In-Home Therapy and Access Barriers[22:00] Communication Over Fancy Marketing: Why Basics Matter[27:15] Introducing an IPA: Collaboration Without Losing Independence[34:30] Lessons Learned: Simplifying Complex Collaborations[39:45] The Call to Action: PT Advocacy and Policy Engagement in 2024Dan shares his journey from taking over a legacy clinic rooted in tradition to transforming it into a thriving, modern practice that embraces innovative approaches.We delve into:Moving from paper charts to digital EMRs and the lessons learned along the way.Shifting patient demographics and expanding care models to include in-home therapy and broader specialties.The formation of a groundbreaking Independent Practice Association (IPA) for PTs in New York and its impact on collaboration, payer negotiations, and patient access.Simple yet effective communication and marketing strategies for growing a practice.Why PTs need to engage with policy and advocacy to drive real change for the profession.Key Takeaway: Innovation doesn't have to be fancy—sometimes the basics, like strong communication and collaboration, are the most transformative tools.

In this episode of PT Business Blueprint, we sit down with Dan, co-owner of Advantage Physical Therapy in Long Island, NY, to explore the challenges and opportunities in growing a PT practice. Chapter Timestamps:[0:00] Welcome & Vision: A Thousand Conversations with PT Owners[4:10] Taking Over a Legacy Practice: From Paper Charts to Digital Transformation[9:25] Growing a Practice: Scaling Staff and Shifting Demographics[13:35] Challenges of Modernization: Employee Buy-In & Operational Changes[17:50] Expanding Patient Care: In-Home Therapy and Access Barriers[22:00] Communication Over Fancy Marketing: Why Basics Matter[27:15] Introducing an IPA: Collaboration Without Losing Independence[34:30] Lessons Learned: Simplifying Complex Collaborations[39:45] The Call to Action: PT Advocacy and Policy Engagement in 2024Dan shares his journey from taking over a legacy clinic rooted in tradition to transforming it into a thriving, modern practice that embraces innovative approaches.We delve into:Moving from paper charts to digital EMRs and the lessons learned along the way.Shifting patient demographics and expanding care models to include in-home therapy and broader specialties.The formation of a groundbreaking Independent Practice Association (IPA) for PTs in New York and its impact on collaboration, payer negotiations, and patient access.Simple yet effective communication and marketing strategies for growing a practice.Why PTs need to engage with policy and advocacy to drive real change for the profession.Key Takeaway: Innovation doesn't have to be fancy—sometimes the basics, like strong communication and collaboration, are the most transformative tools.

Jimmy McKay, along with Tony Maritato and Dave Kittle, dive deep into strategies that help physical therapists maximize patient value, streamline operations, and thrive in the ever-changing healthcare world.Key Topics Discussed:

In this special episode of PT Business Blueprint, Jimmy McKay interviews Duane Scotti, founder of Spark Healthy Runner, to explore his unique approach to empowering runners with injury prevention, personalized coaching, and holistic support. Duane shares his journey from physical therapist and educator to building Spark Healthy Runner, a comprehensive online coaching platform for runners. They discuss the challenges of transitioning to a digital business, overcoming limiting beliefs in a cash-pay model, and how content creation has fueled his mission to revolutionize runner recovery. Tune in to learn valuable insights on growing a service-based business, creating evergreen content, and maintaining runner health and performance.Key Points Discussed:Building Spark Healthy Runner and combining running, PT expertise, and coaching.Addressing the common myth that running causes injuries.Shifting from traditional PT practice to digital coaching and education.Key strategies for content creation and audience engagement.Overcoming challenges in patient/client acquisition without paid advertising.Special Guest: Duane Scotti, Founder of Spark Healthy Runner

In this episode of the PT Business Blueprint, we dive deep into the entrepreneurial journey of Cody Barnett, a physical therapy practice owner with over 30 years of experience. From his humble beginnings volunteering in a PT department to running a thriving practice in Wichita, Kansas, Cody shares practical advice and inspiring stories for clinicians at all stages of their careers.Chapters/Timestamps:0:00 - Intro: Meet Cody Barnett2:10 - Cody's Journey into Physical Therapy6:45 - Building a Niche: From Runners to Pickleball Enthusiasts11:20 - Creating a Unique Patient Experience15:35 - Marketing Strategies: Email, Social Media, and Community Events21:00 - Cash-Based PT Practices: Lessons from Wichita26:10 - Best Advice for Aspiring PT Clinic Owners30:45 - The Biggest Changes in PT: Challenges and Opportunities36:15 - The Rewarding Aspects of Running a PT Business41:00 - Parting Shot: Helping the 90% Who Need PTWe cover:How to Start a PT Business: Cody's journey and tips for new clinic owners.The Power of Niches: Specializing in orthopedics, treating runners, cyclists, and even pickleball players.Marketing Mastery: How Cody leverages email newsletters, community events, and social media to stay top-of-mind.Shifting Focus to Patient Problems: Why talking about solutions instead of credentials transforms how patients perceive PTs.Cash-Based Practice Model: Cody's bold move to leave insurance networks and its success in Kansas.Advice for New Clinicians: Insights Cody wishes he knew when he started his practice in 2004.

In this episode of the PT Business Blueprint, we dive deep into the entrepreneurial journey of Cody Barnett, a physical therapy practice owner with over 30 years of experience. From his humble beginnings volunteering in a PT department to running a thriving practice in Wichita, Kansas, Cody shares practical advice and inspiring stories for clinicians at all stages of their careers.Chapters/Timestamps:0:00 - Intro: Meet Cody Barnett2:10 - Cody's Journey into Physical Therapy6:45 - Building a Niche: From Runners to Pickleball Enthusiasts11:20 - Creating a Unique Patient Experience15:35 - Marketing Strategies: Email, Social Media, and Community Events21:00 - Cash-Based PT Practices: Lessons from Wichita26:10 - Best Advice for Aspiring PT Clinic Owners30:45 - The Biggest Changes in PT: Challenges and Opportunities36:15 - The Rewarding Aspects of Running a PT Business41:00 - Parting Shot: Helping the 90% Who Need PTWe cover:How to Start a PT Business: Cody's journey and tips for new clinic owners.The Power of Niches: Specializing in orthopedics, treating runners, cyclists, and even pickleball players.Marketing Mastery: How Cody leverages email newsletters, community events, and social media to stay top-of-mind.Shifting Focus to Patient Problems: Why talking about solutions instead of credentials transforms how patients perceive PTs.Cash-Based Practice Model: Cody's bold move to leave insurance networks and its success in Kansas.Advice for New Clinicians: Insights Cody wishes he knew when he started his practice in 2004.

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy.Sam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience.Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.Key Points Discussed:The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.How combining sauna, cold plunge, and PT creates a holistic recovery environment.Building community and fostering connections through wellness activities.Strategies for engaging clients beyond clinical environments.Sam's advice for PTs interested in non-traditional business models.Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold Plunge

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy. Chapters:0:00 - Introduction and Episode Overview0:12 - Welcoming Sam Foster1:25 - The Vision Behind Frostfire Sauna & Cold Plunge3:30 - Combining Wellness & Business as a Physical Therapist6:15 - Building Community Through Shared Wellness Experiences9:10 - How Frostfire Differentiates from Traditional PT Clinics12:45 - Memberships, Walk-ins, and Client Experiences15:30 - Overcoming Challenges and Building a Successful Business18:40 - Advice for PTs Looking to Innovate20:55 - Sam's Vision for the Future of Frostfire23:00 - The Importance of Community CollaborationSam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience. Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.Key Points Discussed:The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.How combining sauna, cold plunge, and PT creates a holistic recovery environment.Building community and fostering connections through wellness activities.Strategies for engaging clients beyond clinical environments.Sam's advice for PTs interested in non-traditional business models.Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold PlungeTarget Audience: Physical therapists, wellness entrepreneurs, health and recovery enthusiasts, and individuals interested in alternative approaches to physical therapy.Relevant Keywords: Physical therapy, wellness business, sauna, cold plunge, recovery therapy, Frostfire, PT entrepreneur, holistic recovery, community wellness, spa therapy, active recoveryChapters:0:00 - Introduction and Episode Overview0:12 - Welcoming Sam Foster1:25 - The Vision Behind Frostfire Sauna & Cold Plunge3:30 - Combining Wellness & Business as a Physical Therapist6:15 - Building Community Through Shared Wellness Experiences9:10 - How Frostfire Differentiates from Traditional PT Clinics12:45 - Memberships, Walk-ins, and Client Experiences15:30 - Overcoming Challenges and Building a Successful Business18:40 - Advice for PTs Looking to Innovate20:55 - Sam's Vision for the Future of Frostfire23:00 - The Importance of Community Collaboration

The physical therapy landscape is evolving, but are we ready for it? Join us as we dive into the heated debate of in-person vs. virtual care, exploring how models like Sword Health and Hinge Health are disrupting the industry. From discussing the limits of telehealth to analyzing Medicare billing myths, this episode leaves no stone unturned.⏱️ Chapters/Timestamps:00:00 – Introduction & Episode Overview02:15 – Medicare Guidelines: What's Actually Covered?08:45 – In-Person vs. Virtual Care: Key Differences15:30 – Medicare Overbilling: The Hidden Issue22:40 – Tech in PT: Sensors, AI, and Accountability Tools29:50 – Can Virtual Care Replace Traditional PT?35:30 – The Role of Haptics & VR in Future PT Practices41:20 – Lessons from Unlikely Innovators (Yes, Including VHS vs. Betamax)47:00 – The Importance of Clear Communication in Healthcare51:45 – Parting Shots & Weekend Plans

We explore how physical therapists and healthcare professionals can leverage content creation to boost their brands and scale their impact. Key Highlights:00:01:45 - Why physical therapists should start documenting, not creating, their daily practice.00:16:32 - Breaking down revenue streams of top YouTubers and how PTs can replicate these models.00:30:24 - Real talk on the ATI stock price, SPACs, and what it reveals about the physical therapy industry.00:40:15 - Connecting patient care to content creation and building authentic, engaging online communities.00:50:05 - The power of building relationships with your audience — personal touches, loyalty, and referrals.00:01:45 - Documenting Daily Practice for Content00:16:32 - Revenue Models from Successful YouTubers00:30:24 - The ATI Stock Story and Lessons for PTs00:40:15 - Creating Authentic Connections with Content00:50:05 - Customer Loyalty & Turning Patients into ContentWe break down real-life strategies used by successful YouTubers and apply those insights to physical therapy, highlighting how capturing everyday moments can translate into exponential growth. Dive into industry analysis of public PT companies like ATI and learn the power of turning routine treatment sessions into engaging, high-converting content.

Jimmy McKay sits down with MC Cummings, a strength and conditioning coach and neurocognitive training expert, to dive deep into the groundbreaking potential of BlazePod technology. 00:00 – Intro to BlazePod & MC Cummings05:32 – The Competitive Edge in Therapy: Motivation Through Tech12:15 – Improving Cognitive Agility in Physical Therapy17:55 – Application in Geriatric and Pediatric Patients25:30 – Future Technology: Integrating Data and BlazePod33:08 – Practical Examples & Use Cases41:36 – The ROI of BlazePod in ClinicsDiscover how BlazePod is transforming physical therapy, sports performance, and neurocognitive training through reaction-based drills that improve focus, coordination, and patient outcomes. We discuss applications for geriatric and pediatric populations, the evolution of tech tools in physical therapy, and the future of BlazePod's integration into standardized return-to-play protocols.Key Discussion Points:[00:01:15] Introduction to BlazePod Technology in Therapy[00:10:45] Competitive & Motivational Aspects of Reaction Training[00:17:30] Using BlazePod in Geriatric and Pediatric Settings[00:27:15] Future Innovations & Data-Driven PT with BlazePod[00:37:05] Real-World Success Stories & ApplicationsAbout the Guest:MC Cummings shares insights from his years as a coach and tech enthusiast, explaining how BlazePod is changing how therapists and trainers engage clients and measure outcomes.Connect with Us:Don't miss out on our future episodes! Subscribe and follow for more cutting-edge discussions in physical therapy and performance coaching.Keywords: 

We talk with John Gallucci, the dynamic founder of JAG Physical Therapy, for a conversation packed with motivation, insight, and powerful lessons from his journey. 0:01.881 - Welcome and Introduction0:11.045 - The Story Behind the Chair0:42.670 - Professional Praise and Publications1:32.153 - Books and Their Impact2:24.174 - Soccer and Baseball Books3:45.115 - Birth of the JAG Method4:47.598 - From Brooklyn to Staten Island7:00.053 - Lessons from Family Business9:15.803 - The Humility Practice10:13.507 - Building Relationships and Community13:13.073 - Founding JAG Physical Therapy14:44.448 - Scaling from One to Two Clinics15:24.943 - Importance of Retaining Talent18:38.122 - Meeting Gene Simmons20:43.344 - Lessons from KISS and Marketing23:32.626 - Mentorship and Family Influence25:32.348 - Final Words of WisdomFrom growing up in Brooklyn to leading over 150 community-based clinics, John shares the pivotal moments and mentors that shaped his career. Discover how his family's business struggles, love for physical therapy, and passion for community service transformed his life and business philosophy. Learn what it takes to scale a PT practice, maintain humility, and build lasting success, along with a few marketing lessons he picked up from rock legend Gene Simmons. Don't miss this candid and energetic episode filled with real-world wisdom for every aspiring entrepreneur and PT professional!

Explore the transformative power of diagnostic ultrasound and cutting-edge technology in physical therapy practices. 00:00 - Introduction: Why Diagnostic Tech Matters in PT05:12 - Leveraging Diagnostic Ultrasound in Practice15:33 - Building Patient Trust with On-the-Spot Diagnostics23:45 - Marketing Strategies for PTs Using Innovative Tech34:10 - Monetizing Content and CPM/RPM Breakdown42:20 - Real-World Examples and Case Studies in PT51:35 - AI in Physical Therapy: Complementing Care, Not Replacing It01:02:44 - Parting Thoughts and Closing RemarksThis engaging discussion uncovers how high-tech tools are reshaping patient care, marketing strategies, and how therapists can grow their practices with innovative approaches.Key Points Discussed:How Diagnostic Ultrasound Enhances PT Care: Real-life examples of diagnosing tears, fractures, and more.Marketing Your PT Practice with New Tech: Strategies to build trust and attract new patients through innovative diagnostics.Monetizing Content and Reaching the Right Audience: Insights into leveraging YouTube and other platforms for growth.Understanding CPMs and RPMs for Online Content: How to maximize revenue and target the right audience with content.Special Guests:Co-Hosts Tony Maritato (Physical Therapist & Business Expert) and Dave Kittle (Physical Therapy Entrepreneur).

The intriguing concept of "clinical theater" in physical therapy. This engaging conversation covers how perception, environment, and non-clinical elements like attire, communication style, and equipment influence patient outcomes. From leveraging placebo effects to building patient trust and showcasing advanced recovery tools, this episode is packed with valuable insights for clinicians and business owners in the physical therapy field.Key Discussion Points:What is "clinical theater," and why does it matter in patient care?How non-clinical factors impact perceived value and outcomes.Case studies: Integrating technology and environmental elements in PT.Strategies for creating transformative patient experiences.Using negotiation tactics to build strong relationships with clients.

Content creation is changing rapidly, and connecting with diverse generations—Gen Alpha, Millennials, Boomers, and more—requires a sharp strategy. Join Jimmy McKay, Tony Maritato, and Dave Kittle as they explore generational marketing trends, content types that resonate, and effective strategies for creating high-engagement video and social media content. From leveraging heat maps of content preference to unlocking powerful video production hacks, this episode dives deep into maximizing your audience reach and impact.In This Episode:Generational marketing insights and how different age groups prefer to engage with contentCreating high-impact long-form and short-form video contentOvercoming camera anxiety and leveraging 'batting practice' for better video performancesBuilding content packages for large and small-scale businessesReal-world case studies and practical takeaways for content creatorsTarget Audience: Content creators, marketers, business owners, healthcare professionals, and anyone looking to make their content stand out.Special Guests: None (Host: Jimmy McKay; Co-Hosts: Tony Maritato, Dave Kittle)

Sarah Ward is a physical therapist and Holistic Health Integrator for the U.S. Space Force. She talks about her unique journey from tactical physical therapy with the Air Force to pioneering health and wellness strategies within the Space Force. Sarah shares her insights on the development of embedded care programs, the importance of preventative and lifestyle medicine, and how cognitive and physical performance intersect in this high-stakes setting. 0:00 - Intro and Sarah Ward's Favorite Space Camp Memories2:10 - Sarah's Unique Path to Physical Therapy in the Space Force6:18 - Embedded Care Model Explained8:40 - Space Force's Holistic Health Approach10:50 - Focus on Preventative Care & Board Certification in Lifestyle Medicine13:40 - Wearable Technology and Military Fitness Innovations16:55 - Why Space Force Recruits Cognitive High Performers19:08 - Tactical vs. Civilian PT: Key Differences21:35 - How Stand-Up Comedy Balances High-Stakes Work24:00 - Improv and PT: Using Humor in Healthcare28:42 - Space Force: A New Frontier for PT Professionals31:00 - Sarah's Parting Advice for CliniciansFrom wearable technology studies to understanding fitness in restricted areas, Sarah reveals how the Space Force is breaking ground in healthcare innovation.If you're interested in tactical human performance, the intersection of physical therapy and high-performance medicine, or how PTs contribute to mission-critical work, this episode is packed with eye-opening insights. Plus, Sarah's passion for stand-up comedy adds a fresh perspective on balancing intense work with humor.Key Points Discussed:Sarah Ward's path to Space Force as a PT and health integratorThe groundbreaking embedded care model in the Space ForceHow preventative and lifestyle medicine support cognitive and physical performanceInsights into wearable tech studies and military fitness innovationsThe role of humor in balancing a high-intensity careerTarget Audience: Physical therapists, healthcare professionals, tactical PTs, those interested in lifestyle medicine, and anyone curious about the Space Force's unique approach to health optimization.Relevant Keywords: 

The evolving landscape of physical therapy as clinicians consider new business models beyond traditional patient visits. This conversation covers why PTs are turning to personal branding and content creation to supplement and even replace clinic income. We explore building patient subscription models, creating a lasting personal brand, and even developing boxed solutions that provide ongoing value to patients. Special attention is given to the costs and benefits of concierge care models, how physical therapists can leverage YouTube and social media as secondary revenue streams, and practical steps to start a subscription-based offer in your practice.Chapters with Timestamps:00:00 – Introduction and Recap of Key Topics01:00 – The Role of Opportunity Cost in Content Creation04:30 – Why PTs Should Consider Branding Themselves08:00 – The Risks and Rewards of Building a Personal Brand12:45 – Exploring Revenue Beyond Insurance Reimbursement15:50 – Selling a YouTube Channel or Clinic: Is it Feasible?20:10 – Creating a Subscription-Based Model for Patient Care23:30 – Practical Strategies for Building a Concierge Practice28:00 – Why More PTs are Embracing Digital Content Creation32:00 – The Idea of a Mastermind for Subscription-Based PT Models35:45 – Offering Clients Value through a Boxed Subscription Solution40:00 – Final Thoughts and Announcing Upcoming ProgramsQuotes for Social Media:"If you're a PT, don't just ask 'Can we do this?' — ask 'How can we make this happen?'""Working for insurance providers feels like minimum wage for PTs. To deliver exceptional care, you have to move past that.""Building a patient subscription model could be a game changer. PTs shouldn't just treat; they should innovate."

In this episode of PT Pintcast, we sit down with Stephen Clark, Clinical Innovations Director at Confluent Health, to explore the future of physical therapy and how hybrid care models are transforming patient management. 00:00 - Intro01:45 - Hybrid Care Explained05:30 - Walmart Health Insights09:45 - MoviHealth's Virtual Care14:30 - Trust in Integrated Care19:20 - The Future of PT25:15 - Career Lessons33:45 - Parting ShotStephen shares insights into his work with Walmart Health and MoviHealth, discussing how virtual and in-person care can blend seamlessly to improve access, reduce costs, and deliver better outcomes. Learn about the challenges and opportunities in the evolving landscape of musculoskeletal care and why this is the most exciting time to be a physical therapist.Key Highlights:The role of trust and collaboration between healthcare providers in hybrid care models.How MoviHealth is reducing barriers to care by offering flexible, cost-effective physical therapy solutions.Why geography and time should no longer be a constraint for patients seeking physical therapy.The impact of direct access and virtual care in expanding patient reach and improving healthcare outcomes.Stephen's journey in saying "yes" to opportunities that shaped his career and led him to innovate within physical therapy.Special Guest:Stephen Clark, Clinical Innovations Director, Confluent Health

We dive into the ongoing debate: Should physical therapists focus on motivating their patients, or is it more about fostering understanding and accountability? Chapters:0:00 – Introduction: Motivation vs. Accountability in PT3:25 – Whose Job Is It to Motivate? Shifting PT Goals12:40 – Understanding Patient Responsibility & PT Boundaries20:15 – Matching Therapy Styles to Patient Personalities25:45 – "Celebrity PT" Branding: Making Therapists Local Stars33:05 – Innovative Marketing Tactics for Clinics41:20 – PTs' Communication Goal: Achieving Patient Understanding49:30 – Testing New Marketing Models for PT Clinics54:00 – CSM Live Podcast Idea and Final ThoughtsJimmy McKay and guests discuss the balance between guiding patients to self-motivation versus providing continuous external encouragement, all within the context of PT goals, patient autonomy, and clinical marketing strategies. Plus, they explore how clinics can better position their therapists as local “celebrities” through targeted marketing. Tune in for an insightful conversation on the limits of motivation in PT, practical ways to help patients take ownership of their recovery, and marketing ideas for PT clinics.Key Topics Covered:The balance of motivation and patient responsibility in PTHow understanding the right patient goals transforms outcomesElevating therapists as “celebrity” practitioners in the communityInnovative marketing strategies for attracting and matching the right clientsSpecial GuestsTony and Dave, fellow PT professionals, join Jimmy to discuss real-world challenges and solutions for patient motivation and clinic branding.Relevant Keywords:Physical therapy, PT motivation, patient accountability, PT clinic marketing, branding, physical therapist role, patient engagement, PT clinic growth, PT patient understanding.

In this episode of the PT Business Blueprint, we sit down with JP Guidry, physical therapist and founder of Guidry Golf and Sports, to discuss how he created a niche business serving golfers. 0:00 - Introduction0:40 - Meet JP Guidry: Guidry Golf and Sports2:05 - JP's PT journey and years of experience4:35 - Transition to golf-focused physical therapy6:45 - Building a mix of in-person and online services9:00 - Key marketing strategies to find clients11:15 - Learning the power of simple and effective messaging13:25 - Using social media to grow your PT business15:10 - Importance of building strong client relationships18:35 - Overcoming challenges during COVID-1921:45 - Tips for starting and scaling a cash-based practice23:40 - The value of mentorship in building your business26:20 - JP's parting shot for PT business ownersWith over 16 years of experience as a PT, JP shares his journey from working in traditional outpatient clinics to establishing a successful golf performance and rehabilitation practice. He covers the balance of in-person and online services, how he markets to golfers, and the lessons learned from navigating the challenges of COVID-19. Tune in for actionable insights on marketing, client retention, and growing a non-traditional PT business.Key topics include:How JP Guidry transitioned into the golf nicheThe benefits of in-person vs. online PT servicesMarketing strategies for physical therapistsTips for growing a cash-based practiceOvercoming business challenges during COVID-19Whether you're a physical therapist, a PT business owner, or just passionate about golf, this episode offers practical advice to grow your practice and help your clients improve their game.

In this episode, we dive deep into game-changing approaches for physical therapists looking to elevate patient care, optimize marketing, and leverage the latest tech tools in their practice. 0:00 - Introduction & recap of client success stories3:15 - Creating engaging content for patient reach9:22 - The Disney model: Market research through patient data15:30 - Surprise and delight: How small gestures make a big impact22:08 - Technology in PT: AI and future of clinical documentation30:47 - Building trust and patient-centric care in therapy40:10 - Case Study: Success with Vestibular First goggles45:18 - Social media growth tactics for PTs on YouTube, Instagram52:06 - Closing thoughts: Applying the 80/20 rule to practiceWe discuss how to create impactful content for social media, the potential of diagnostic tools like Vestibular First, and the role of AI in practice management. You'll learn about the power of the 80/20 rule for focusing efforts on high-impact activities, the significance of surprise and delight in client retention, and why it's critical to meet patients where they are. Join us as we navigate these practical tips, featuring real-life insights into boosting client loyalty, scaling efficiently, and maximizing technology in physical therapy.Key Points:Using organic content to prime social media algorithms for patient reachSurprise and delight: boosting client retention with thoughtful touchesHow to apply the 80/20 rule to maximize productivity in practiceOptimizing content for long-term visibility on platforms like YouTubeIntroducing diagnostic tools like Vestibular First for better patient outcomesBalancing patient expectations with effective therapeutic interventions

In this episode, we sit down with healthcare expert Dana Strauss to dive into the transformative potential of value-based care (VBC) for physical therapists. Dana breaks down why the traditional fee-for-service model is failing, how VBC focuses on improving patient outcomes while reducing costs, and the critical role PTs can play in this new healthcare landscape.Learn how PTs can integrate into primary care teams, reduce unnecessary specialist visits, and enhance patient care. Chapters0:00 – Introduction and guest welcome: Dana Strauss2:30 – What is value-based care (VBC)? Breaking down the concept5:15 – Why VBC is a game changer for healthcare and physical therapists8:20 – The limitations of the traditional fee-for-service model12:00 – How physical therapists can thrive in VBC models14:45 – The importance of PTs in reducing unnecessary healthcare spending18:30 – Barriers to VBC adoption and the need for awareness22:10 – Why CMS is a key player in healthcare transformation26:45 – Building relationships with payers and demonstrating PT's value31:00 – Q&A: Who needs to hear this message?35:50 – Final thoughts and how PTs can get involved in the future of VBCWhether you're a practicing PT, clinic owner, or healthcare professional, this conversation will give you practical insights into the future of healthcare delivery.Key topics:Understanding value-based care in physical therapyHow PTs can reduce healthcare costs and improve outcomesIntegrating PTs into primary care teamsThe shift from transactional care to relationship-based careWhy policymakers and payers should invest in PT

Jimmy McKay and Tony Maritato dive deep into one of the biggest challenges facing physical therapy clinics in 2024 — hiring and retaining top Physical Therapy talent. 00:00 – Introduction: Tackling the PT Staffing Crisis02:35 – The Current PT Job Vacancy Rate: 10% and Rising05:58 – Creative Referral Programs: Avengers Assemble Strategy09:45 – Leveraging Non-Licensed Staff and Telehealth for Efficiency15:29 – Flexibility and Profit-Sharing: Long-Term Retention Strategies19:45 – Using Social Media for Recruitment and Branding23:00 – Bonus Tips: In-House Mentorship & CEU Programs26:45 – Final Thoughts: Adapt or Get Left BehindBacked by fresh research from the American Physical Therapy Association, Jimmy and Tony outline practical and innovative strategies to help clinic owners not only fill positions but also keep their therapists happy and motivated.From creative referral programs and profit-sharing models to exploring non-licensed staff and telehealth solutions, these ideas are designed to revolutionize your hiring and retention process. If you're a clinic owner or manager looking to overcome staffing shortages and build a stronger, more profitable clinic, this episode is for you!Key Points Discussed:The current PT job vacancy rate and its impact on clinics.Creative referral bonuses to incentivize staff and bring in top talent.Delegating tasks to non-licensed staff and leveraging telehealth to reduce workload.The importance of flexibility and profit-sharing models to retain therapists.Using social media and content creation to boost your clinic's brand and recruit the best.Special Guests:Tony Maritato, PT, Business CoachJimmy McKay, PT, DPT, Host of PT PintcastTarget Audience:Physical therapy clinic owners, PT professionals, healthcare recruiters, and business managers in the healthcare field.

This is the future of physical therapy practice management and how owners can adapt to declining reimbursements. 0:00 - Introduction and episode overview4:32 - Declining insurance reimbursements and opportunities for growth10:15 - Strategies for blending in-network contracts with cash-pay services18:45 - Megan Brown's success with Pilates and community building24:30 - How physical therapists can create additional revenue streams30:45 - Using AI and automation in physical therapy practices38:50 - Case studies: Successful integration of wellness programs45:10 - Treating PT practice like a business: What you need to know52:12 - Final thoughts: The future of PT and value-based care59:30 - Parting shots and what's next for physical therapyJoined by Dave Kittle and Tony Maritato, Jimmy McKay explores ways to leverage both in-network insurance contracts and cash-pay services to maintain profitability in an evolving healthcare landscape. Learn how successful practice owners are blending modalities, offering cash-pay services, and using AI to streamline operations.Key Discussion Points:Strategies to supplement insurance reimbursements with cash-pay services like Pilates and wellness programs.How to think like a business owner while staying true to the principles of physical therapy.Practical examples of successful business models blending PT with additional revenue streams.The role of AI and technology in the future of physical therapy practices.Special Guest:Dave Kittle, PT, DPT, founder of Concierge Pain ReliefTony Maritato, PT, owner of Total Therapy Solutions

In this episode, we dive deep into the innovative clinic model behind Rise Physical Therapy, founded by Tyler Green. Discover how Tyler and his team are reshaping traditional physical therapy by focusing on patient-centered, one-on-one care and direct access. 00:00 - Introduction to Tyler Green02:20 - The Story Behind Rise Physical Therapy05:45 - What Makes Rise PT's Model Unique?09:10 - Community Marketing: Building Trust and Awareness13:30 - Challenges of Expanding to Multiple Clinics18:45 - Effective Marketing Techniques for PT Clinics24:50 - Lessons Learned from Rapid Growth29:35 - How to Balance Clinical and Business Duties35:20 - Advice for PTs Looking to Start Their Own Clinic41:10 - Closing Thoughts: Growing a Successful PT ClinicTyler shares the challenges and successes of scaling from one clinic to four, while building strong community relationships through creative marketing. If you're a physical therapist or clinic owner looking to break the mold and grow your practice, this episode is packed with actionable insights.Key Points Discussed:How Rise Physical Therapy offers a unique one-on-one care model that sets it apart.The importance of community-driven marketing and building a presence through events like running clubs.The challenges of expanding from one clinic to four, and what Tyler learned from scaling too quickly.Why creating a patient-focused culture is crucial for clinic success.Tips on marketing for physical therapy clinics, including using CRMs and segmenting patients for better outreach.Guest:Tyler Green – Co-Founder, Rise Physical TherapyTarget Audience:This episode is perfect for physical therapists, clinic owners, healthcare entrepreneurs, and anyone in the PT profession interested in scaling their practice and creating a patient-first clinic model.Relevant Keywords:

Innovative hiring strategies for physical therapy clinics, exploring how to attract, interview, and secure top-tier physical therapists. Jimmy McKay, alongside industry leaders, shares creative approaches to identify motivated candidates, avoid common hiring pitfalls, and enhance your recruitment process. 00:00 – Introduction: The Challenge of Hiring in PT Clinics03:45 – Unconventional Interview Techniques That Work12:30 – The Power of First Impressions in the Hiring Process21:15 – Should You Offer APTA Memberships as a Job Perk?30:50 – Real-life Examples: How Front Desk Conversations Impact Hiring40:18 – Streamlining Your Recruitment Process with FAQs50:35 – Creative Easter Eggs to Ensure Candidate Engagement58:00 – Final Thoughts: Standing Out in a Competitive Job MarketThey discuss real-life examples, including the power of unconventional interview tactics and leveraging APTA memberships as part of compensation packages. Whether you're a clinic owner struggling with staffing or a practice manager seeking to optimize your recruitment pipeline, this conversation offers valuable insights to help you thrive in a competitive market.Key Points Discussed:How creative interview techniques can reveal true candidate motivation and fit.The pros and cons of offering paid APTA memberships and other value-add perks.Streamlining the hiring process with FAQs, phone interviews, and Easter eggs.Real-life examples of hiring tactics from the radio industry and multi-site clinics.The importance of aligning recruitment efforts with long-term business goals.