Sports Marketing Machine Podcast

Send us a textIn this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser breaks down one of the most misunderstood tactics in sports marketing: the loss leader. While promotions like $1 hot dogs or “Kids Eat Free” nights can pack the stands and drive in-game revenue, not every deal is a good deal. Jeremy explains how smart promotions protect perceived value, generate buzz, and increase total spend — while bad ones can erode your brand and season ticket strategy. Learn which deals drive revenue, which ones backfire, and how to craft promotions that make fans feel like they scored — without your team taking a loss.✅ Top TakeawaysNot Every Deal Is a Good Deal: Free or steeply discounted offers can do more harm than good.Loss Leaders Should Drive Spend: The goal isn't cheap tickets — it's getting fans in the door to spend more.Perception Is Everything: A $1 hot dog feels like a steal; a free ticket feels like a handout.Avoid Undermining Value: Don't train fans to wait for discounts — protect your full-price strategy.Use Promotions to Increase Per Cap: Target food, drink, and merchandise add-ons that drive incremental revenue.Track the Right Metrics: Redemption rates and per-cap spending are your best indicators of success.Smart Bundles Win: Pair tickets with value-added incentives (not price cuts) to boost attendance and loyalty.

Send us a textIn this episode of The Sports Marketing Machine podcast, host Jeremy Neisser unpacks a massive missed opportunity hiding in plain sight — your youth programming. From reading programs to Little League nights and summer camps, teams engage with thousands of families every year… but most fail to collect the right data that fuels future revenue.Jeremy shares why collecting just a few key data points — like birthdays, school names, and sibling info — can open the door to birthday party bookings, targeted promotions, and long-term fan engagement. Whether you run camps, clinics, kids clubs, or school nights, this episode will show you how to turn participation into ticket sales with minimal effort and maximum return.✅ Top Takeaways:You're already doing the hard part: engaging families through youth events. Now it's time to turn that engagement into insight.Collect what matters: Birthday, ZIP code, school name, sibling count — that's the data that drives repeat business.Personalized offers = more conversions: A “Happy Birthday” free ice cream voucher or invite to a themed night goes a long way.You don't need a new system: A few smart questions and simple tracking can lead to major ROI.Think long-term: Every camp signup or reading log is a warm lead for a future birthday party, family pack, or group outing.

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser tackles a critical issue facing sports marketers: how to bring back fans who came once — but never returned.With 85% of single-game buyers not returning the following season, teams are leaving massive revenue on the table. Jeremy breaks down a proven, cost-effective solution: the “We Miss You” email strategy — a personalized outreach approach that leverages existing data to re-engage past buyers.Forget the generic newsletter blast. This strategy is all about 1:1 connection: short, simple, text-based emails that feel like they're written just for them. Jeremy shares tips, templates, and timing advice to help you set up a campaign that feels authentic and drives results.Whether you're in-season or planning ahead, this episode gives you a repeatable, high-ROI tactic you can launch fast.Top Takeaways85% of single-game buyers don't come back — but they're still your warmest leads.Personal > Polished: A personal email that looks like it came from a rep gets opened. A newsletter? Often ignored.No fancy graphics required: Keep it plain text, use their name, and mention the game they attended.Timing is key: Don't wait until they forget — follow up when the memory is still fresh.Set up audience segments: Group buyers by game, seat type, or date for stronger messaging.Episode Chapters00:00 – Why Single Game Buyers Don't Return03:40 – Personalization Beats Automation06:15 – What to Include in a ‘We Miss You' Email09:10 – Segmenting Your List for Better Results11:55 – How to Set This Up Quickly (Even Without a CRM)Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of The Sports Marketing Machine, host Jeremy Neisser explores one of the most underrated tools in sports marketing: service recovery. Mistakes at games are bound to happen — a missed giveaway, a ticketing issue, a long concession line — but how your team responds can turn frustration into fierce loyalty.Jeremy shares memorable examples from companies like 1-800-FLOWERS and Disney, illustrating how proactive, empowered customer service can create “wow” moments that stick. You'll walk away with real strategies to help your team not just fix problems, but build fans for life.✅ Key Takeaways:Mistakes are inevitable — recovery is optional. Great brands aren't perfect. They're prepared.Fans remember how you made them feel. Especially when things didn't go right.Your frontline staff is your brand. Empower them with tools, autonomy, and encouragement to turn tough moments into memorable ones.Service recovery is a marketing opportunity. A fan who had a problem and a great resolution will tell more people than one who had a smooth experience.Train for the unexpected. Small gestures in high-stress moments = lifetime loyalty.

Send us a textIn this episode of The Sports Marketing Machine podcast, host Jeremy Neisser breaks down how sports teams can turn end-of-season fan surveys into a powerful tool for driving next season's ticket sales and improving game day experience. Instead of sending out generic surveys that lead nowhere, Jeremy walks through five key categories every fan survey should cover — from ticket access to promotional impact — and explains how to structure questions for actionable insights.He also reveals how dynamic dashboards (like Power BI) transform raw survey responses into strategic clarity by tying fan feedback directly to buyer behavior. Whether you're sending your first survey or looking to overhaul your current one, this episode helps teams ask smarter questions and make smarter decisions.✅ Top Takeaways:Generic Surveys Waste Time: If your survey questions aren't connected to outcomes, they're not helping you improve.Targeted & Segmented = Actionable: Separate your ticket plan holders from single-game buyers for more accurate insights.Dynamic Dashboards > Static Reports: Interactive reporting helps teams spot patterns and pivot faster.Ask the Right Questions in 5 Categories:Experience: "Rate your overall game day from 1–10."Ticket Access: "How easy was it to buy or access your tickets?"Promotions: "Did a theme night influence your decision to attend?"Intent: "How likely are you to come back next season?"Demographics: Age, Zip, Family status — all crucial for targeting.Use Surveys to Shape Strategy — Not Just Summarize the Season: Align fan feedback with ticketing data to guide promotions, pricing, and messaging for next year.

Send us a textIn this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser gives sports marketers a hands-on walkthrough of Vibe.co — the self-service streaming TV ad platform that's changing how teams approach awareness and brand marketing.Jeremy breaks down how sports teams (even with limited budgets or staff) can now create, launch, and track targeted TV campaigns without needing an agency or a massive media buy. From selecting your audience to understanding how Vibe's IP tracking works, this episode demystifies the streaming TV ad space and shows you how to make it part of your fan acquisition strategy.Whether you're promoting theme nights, ticket plans, or simply trying to build brand awareness, this is your crash course in modern TV advertising that finally works for sports teams.✅ Top Takeaways:TV Advertising—Without the Gatekeepers: Vibe lets teams launch streaming TV campaigns as easily as Meta ads.Hyper-Targeting Built In: Filter by age, location, interests, and more — just like digital ads.Real-Time Reporting = Real-Time Optimization: No more waiting weeks for reports.IP Address Tracking = Attribution: See what happened after your ads ran — including visits to your ticketing site.Affordable for Every Team: Run awareness campaigns without a six-figure spend.TV Is Now Part of the Funnel: Use Vibe to layer awareness into your digital strategy.Creative Still Matters: Good ads = good results. Keep it sharp, relevant, and action-oriented.

Send us a textSummary In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses how to strategically plan your marketing budget to maximize ticket sales. Whether you're just starting out with a small email list or you have a $20K marketing budget, Jeremy walks you through exactly where to invest at each stage. You'll learn why building your owned audience first is crucial, where display ads and Meta campaigns fit in, why smart list buying beats random ad spending, and how to stretch every marketing dollar for maximum ROI.✅ TakeawaysMatch your marketing spend to your stage of growth.Focus on building your email list before jumping into higher-cost tactics like texting.Think about your marketing budget like a sales funnel: Awareness ➔ Interest ➔ Conversion.Invest in low-cost, high-impact awareness tools like Awarity and Blip billboards.Smart list buying (e.g., Chamber of Commerce lists) can deliver great ROI for group sales and hospitality packages.Always stretch every dollar by segmenting audiences and retargeting high-intent fans.

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser wraps up the 4-part Meta Ads 101 series with a deep dive into retargeting—what it is, why it works, and how to do it effectively.Jeremy walks through step-by-step how to retarget website visitors and social media engagers, while showing you how to exclude recent ticket buyers so you're not wasting ad dollars. Plus, he explains why timing matters more than you think and how to set the right window (3–7 days or 10–14 days) for maximum conversions.

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser explores one of the most powerful (and underused) Meta Ads tools: Lookalike Audiences. As part three of the Meta Ads 101 series, this episode unpacks how sports teams can find new, high-quality fans by targeting people who are most similar to those already engaging—like video viewers, past ticket buyers, and website visitors.Jeremy walks through how to build these audiences, when to use them, what mistakes to avoid, and how to combine them with smart exclusions for even better performance.

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser continues the Meta Ads 101 series with a practical deep dive into exclusion lists—one of the most underrated ways to stretch your ad dollars and reach the right fans.Jeremy walks through why every sports team should separate their audiences (like single-game buyers vs. season ticket holders) and how to use Meta's built-in tools to make sure you're not wasting money advertising to people who've already converted. Whether you're promoting mini-plans, season tickets, or group packages, this episode gives you a clear game plan to refine your targeting and boost your ad performance.If you've ever wondered how to avoid annoying your most loyal fans or throwing budget away on audiences that already bought—this one's for you.

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads, breaking down small but powerful tweaks that can make a big difference in your campaign results.Today's focus? The critical difference between Link Clicks and Landing Page Views. While they sound similar, choosing the wrong one can tank your ROI.Jeremy walks you through step-by-step inside Meta Ads Manager and explains why optimizing for Landing Page Views—not Link Clicks—delivers higher-quality traffic, more engaged visitors, and better conversions.If you're running ticket sales campaigns and sending fans to your website, this episode will change the way you set up your Meta campaigns from now on.✅ TakeawaysLink Clicks ≠ Quality Clicks: Many clicks are accidental or from people who bounce before your site even loads.Landing Page Views = Higher Intent: Meta optimizes for people who wait for the page to load—more likely to convert.Better Data: Landing Page Views deliver more accurate performance insights (lower bounce rates, higher ROI).When to Use Link Clicks: Only if your website loads instantly or if your goal is pure awareness (and even then, there are better options).Always Monitor: Watch your landing page views, bounce rate, and conversions—not just CTR.

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the pros and cons of buying email lists for sports marketing. He outlines when it makes sense to purchase a list, such as for new teams, urgent campaigns, or targeting specific demographics. The episode also covers the benefits of buying lists, including fast access to potential fans and targeted reach, as well as best practices for ensuring compliance and engagement. However, Neisser warns of the potential downsides, including data quality issues and uncertain ROI. He emphasizes the importance of building an organic list as a priority.TakeawaysBuying a list can expand your reach.Fast fan base with purchased lists.Work with a reputable provider.Data quality can be unpredictable.Low engagement and deliverability issues.ROI is going to be uncertain.Buying a list makes sense for one-time events.Gradually warm up the list.Quality beats quantity every time.Building organically should be priority number one.Chapters00:00 Introduction to Buying Email Lists01:11 When to Consider Buying a List06:51 Benefits of Buying a List07:19 Best Practices for Buying a List09:39 Cons of Buying a List14:23 Main Takeaways and ConclusionInterested in buying a list and want recommendations - email jeremy@sportsmarketingmachine.com. Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores four unconventional marketing strategies to help sports teams reach new fans and grow their brand. The strategies discussed include partnering with community events, leveraging hotel and tourism partnerships, utilizing movie theater advertising, and engaging in influencer marketing. Each strategy is designed to create unique opportunities for teams to connect with potential fans and increase ticket sales.TakeawaysPartnering with community events can expand your audience.Cross-promotions with local events create win-win situations.Hotels can be great partners for reaching visitors.Movie theaters offer a captive audience for advertising.Influencer marketing can drive engagement and ticket sales.Micro-influencers are often more effective than big names.Creating unique experiences for influencers can enhance promotion.Utilizing local events can build community connections.Think creatively about where to promote your team.Choose one new tactic to implement this season.Chapters00:00 Introduction to Unconventional Marketing Strategies01:38 Partnering with Community Events04:25 Leveraging Hotel and Tourism Partnerships07:46 Movie Theater Advertising: Captive Audiences10:10 Influencer Marketing for Sports12:55 Final Thoughts and Actionable TipsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this conversation, Jeremy Neisser and Andy Milovich discuss the importance of personalization in sports marketing through Revelocity Sports. They explore the challenges teams face in engaging fans, utilizing data effectively, and the significance of targeted marketing strategies. The discussion highlights successful case studies, the impact of creative campaigns, and the necessity of building long-term relationships with fans through effective communication and automation. In this conversation, Andy Milovich discusses the importance of engaging fans on a deeper level to enhance their experience and increase repeat attendance at sporting events. He emphasizes the need for sports teams to leverage data analytics to understand consumer behavior and personalize their marketing efforts. By breaking down silos within organizations and fostering a sense of community, teams can create meaningful connections with fans and drive revenue growth. Milovich also highlights the significance of tailored communication strategies for different audience segments and the critical role of data in sales and marketing efforts.TakeawaysRevelocity Sports leverages technology to build personalized fan journeys.Effective marketing requires understanding audience segments and their interests.Automation and personalization are key to driving ticket sales.Teams face challenges with turnover and complexity in marketing.Data utilization goes beyond ticket purchases to understand fan behavior.Creative campaigns should resonate with specific audience segments.Success stories demonstrate measurable impacts on ticket sales.Personalization enhances the fan experience and drives engagement.Streamlining marketing tools can reduce chaos and improve efficiency.Building long-term relationships with fans is essential for retention. Engaging fans emotionally leads to repeat attendance.Understanding customer acquisition costs is crucial for teams.Data analytics can enhance fan engagement strategies.Different demographics require tailored communication.Breaking down organizational silos improves efficiency.Sales confidence is driven by data understanding.The volume of data is rapidly increasing and must be harnessed.Now is the time for teams to invest in data-driven strategies.Chapters00:00 Introduction to Revelosity Sports and Personalization02:52 Challenges in Sports Marketing and Fan Engagement05:52 Data Utilization in Fan Engagement08:49 Segmentation and Targeted Marketing Strategies12:11 Creative Campaigns and Audience Engagement15:07 Success Stories and Measurable Impact18:00 The Importance of Personalization in Ticket Sales20:53 Streamlining Marketing Tools and Automation24:08 Building Long-Term Fan Relationships26:41 Engaging Fans for Repeat Attendance28:35 Leveraging Data for Fan Engagement30:36 Understanding Consumer Behavior in Sports32:32 Personalizing Fan Experiences34:01 Effective Communication with Diverse Audiences39:47 Building Community Through Sports41:45 Connecting Organizational Functions for Success45:06 Harnessing Data for Enhanced Sales and MarketingContact Andy and the Revelocity TeamRSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine Podcast, Jeremy Neisser explores the importance of personalization in sports marketing, drawing parallels with Amazon's successful strategies. He discusses the psychological principles behind why personalization works, how Amazon utilizes data to enhance customer experience, and offers practical examples for sports teams to implement similar strategies to boost ticket sales and fan engagement.TakeawaysPersonalization can significantly enhance fan engagement.Amazon's success is rooted in understanding customer behavior.Familiarity breeds comfort and increases purchase likelihood.Social proof influences consumer decisions.Simplifying choices can lead to better decision-making.Sports teams can leverage geo-targeting for personalized offers.Birthday promotions can enhance fan loyalty.Recognizing first-time attendees can improve fan experience.Predictive analytics can anticipate fan needs.Personalized upselling can increase revenue opportunities.Chapters00:00 - Introduction to Personalization in Sports Marketing02:07 - The Psychology Behind Personalization05:27 - Amazon's Personalization Strategies07:14 - Applying Personalization in Sports Teams10:04 - Enhancing Fan Experience Through PersonalizationCheesecake Factory Menu - Decision FatigueSBJ - Personalization in Fan ExperiencesFans Want PersonalizationSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this podcast episode, Jeremy Neisser hosts Ben Hall and Bryant Hafemeyer from the Minnesota Wild, along with Amanda McGuckin Hager from TrueDialog, to discuss the impact of text messaging on fan engagement and ticket sales. The conversation covers the selection of TrueDialog as a partner, the importance of a service-first approach in communication, the evolution of fan communication strategies, and the measurement of success in enhancing the fan experience. The episode also delves into balancing service and sales through text messaging, highlighting the impressive ROI and conversion rates achieved through their campaigns. In this conversation, Jeremy Neisser engages with Amanda McGuckin Hager, Ben Hall, and Bryant Hafemeyer to discuss effective marketing strategies in sports, focusing on SMS marketing, conversion tracking, and upcoming promotional campaigns. They explore the importance of planning and sophistication in marketing efforts, the significance of engaging single game buyers, and the innovative features of TrueDialog that enhance deliverability and customer engagement. The discussion also highlights the differences between short codes and long codes in SMS marketing, emphasizing the need for effective list-building strategies and compliance with legal standards.TakeawaysText messaging is crucial for real-time fan communication.True Dialogue's integration with Oracle Eloqua enhances marketing efforts.A service-first approach helps build a loyal fan base.Text messages are more likely to be seen than emails.Clear and concise messaging improves fan experience.Measuring success involves tracking repeat business and engagement.Balancing service and sales is an ongoing challenge.  The sophistication of marketing planning can lead to better results.Inbound campaigns are essential for building a marketing list.Short codes provide better deliverability than long codes.Planning campaigns around events can maximize engagement.Using SMS marketing effectively requires understanding legal compliance.Innovative marketing strategies can improve fan experiences.Continuous learning and adaptation are key in digital marketing.Chapters00:00 - Introduction to Text Messaging in Fan Engagement03:05 - Choosing TrueDialog: A Partnership for Success06:01 - Service-First Approach: Enhancing Fan Communication08:59 - Evolving Fan Communication Strategies11:52 - Measuring Success: From Policies to Repeat Business15:02 - Balancing Service and Sales in Text Messaging18:13 - ROI and Conversion: The Power of Text Messaging22:58 - Tracking Conversions and Marketing Sophistication25:27 - Upcoming Campaigns and Promotions27:57 - Engaging Single Game Buyers30:05 - Inbound Campaigns and List Building33:10 - TrueDialog's Innovations and Features36:21 - Deliverability: Short Codes vs Long CodesTrueDialogAmanda from TrueDialog's contact info: ahager@truedialog.com & LinkedInBen Hall from the Minnesota Wild - LinkedInBryant Hafemeyer from the MinnesotaSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine podcast, Jeremy Neisser shares insights from his recent trip to Disneyland, focusing on how Disney creates an unforgettable fan experience. He outlines six powerful lessons that sports marketers can apply to enhance fan engagement, including treating fans as guests, creating emotional connections, maintaining cleanliness, and incorporating surprise moments. The episode emphasizes the importance of small details in crafting a memorable experience that keeps fans coming back.TakeawaysMascots should always let the fans dictate the interaction.Treat fans like guests, not customers, to enhance their experience.Surprising and delighting fans with random acts of kindness creates lasting memories.Attention to detail, like cleanliness, contributes to a first-class fan experience.Avoid cheap signage; everything should look polished and professional.Incorporate spontaneous moments of entertainment to keep fans engaged.Emotional connections lead to lifelong support from fans.Train staff to create personal guest-first experiences.Look for small, meaningful ways to delight fans during events.Disney's approach to fan experience can be adapted by sports teams. Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser celebrates the 100th episode by discussing the critical role of email marketing in ticket sales. He emphasizes that the real work begins after sending an email blast and highlights the importance of following up with interested customers. Neisser provides actionable strategies for marketing teams to convert email engagement into sales, including how to effectively utilize lists of interested buyers and the significance of personalized follow-ups. He also encourages creative approaches to email promotions to maximize engagement and sales opportunities.TakeawaysEmail marketing has a high ROI, averaging 30 to 1.The real work begins after sending an email blast.Follow up with those who clicked the buy now button.Use the list of interested buyers for personalized outreach.Engagement metrics can guide follow-up strategies.Building relationships through follow-ups enhances customer service.Segmenting email lists can lead to better-targeted promotions.Promote group ticket plans to single game buyers.The sales cycle continues beyond the initial email blast.Creative promotions can attract diverse customer interests.Chapters00:00 Celebrating Episode 10000:59 The Importance of Email Marketing02:59 Turning Email Engagement into Sales05:50 Follow-Up Strategies for Ticket Sales08:53 Creative Approaches to Email PromotionsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the importance of relatability in sports marketing, particularly in email campaigns. He emphasizes that fans want to see themselves in marketing messages and provides actionable strategies for teams to connect with their audience. Drawing lessons from Taylor Swift and Mike Rowe, Neisser highlights the significance of addressing emotions, using relatable imagery, and sharing testimonials. He concludes with practical tactics for applying relatability to various marketing campaigns, ultimately aiming to strengthen the bond between teams and their fans.TakeawaysFans want to see themselves in marketing messages.Relatability transforms generic interactions into engaging ones.Address emotions and experiences in your emails.Use images that reflect your audience's demographics.Incorporate testimonials for authenticity and emotional weight.Tell vivid stories that resonate with your audience.Focus on shared experiences to create emotional connections.Acknowledge fan loyalty to make them feel valued.Relatability can lead to higher ticket sales.Celebrate the shared values and passions of your fans.Chapters00:00 - The Power of Relatability in Marketing01:19 - Lessons from Taylor Swift and Mike Rowe05:12 - Tactics for Effective Email Marketing09:37 - Applying Relatability to CampaignsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine podcast, Vince Surdo discusses the launch of Catch's new software, Front Office, designed to streamline operations for sports teams. The conversation covers the challenges teams face with chaotic operations, the importance of data in sales tracking, and how mobile ordering can enhance fan engagement. Surdo emphasizes the need for effective communication and collaboration within teams to improve efficiency and revenue. He also highlights the significance of building strong relationships with clients and providing ongoing support to ensure success.TakeawaysFront Office is designed to eliminate chaos in team operations.Teams often struggle with scattered data across multiple spreadsheets.Mobile ordering enhances fan experience and operational efficiency.Data collection is crucial for understanding fan preferences.Effective communication is key to successful operations.Recurring fans are more valuable than one-time attendees.The software allows for real-time updates and collaboration.Promotional offers can incentivize teams to adopt new technology.Building relationships with clients is essential for long-term success.The future of sports marketing is focused on data-driven decisions.Chapters00:00 - Introduction to Front Office Software03:09 - Identifying Operational Chaos in Sports Teams05:56 - Streamlining Sales and Operations08:50 - Enhancing Payment Processes12:03 - Leveraging Data for Sales Insights14:48 - Mobile Ordering and Fan Engagement17:59 - Building Relationships and Customer Support20:59 - Promotional Offers and Future GrowthCatch websiteEmail Vince for a DEMO - vince.surdo@gocatch.ioSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the potential ban of TikTok in the United States and its implications for sports teams and fan engagement. He outlines the legal scrutiny surrounding TikTok, the national security concerns, and the possible outcomes of the ban, including a complete ban, stricter regulations, or operational changes. Neisser emphasizes the importance of TikTok for reaching younger audiences and offers strategies for sports teams to prepare for a world without TikTok, including diversifying content and prioritizing owned media.TakeawaysTikTok's potential ban raises concerns for sports marketing.Legal scrutiny focuses on data security and privacy issues.Possible outcomes include a complete ban or stricter regulations.TikTok is crucial for engaging Gen Z and millennials.The platform's algorithm allows for organic content discovery.Teams should repurpose TikTok content for other platforms.Downloading TikTok content without branding is essential.Prioritizing owned media like email is crucial for teams.Diversifying content strategies can mitigate risks.Building a strong email list is vital for future engagement.Chapters00:00 - Introduction to TikTok's Potential Ban01:09 - Legal Scrutiny and National Security Concerns03:59 - Possible Outcomes of the Ban04:57 - Impact on Sports Teams and Fan Engagement07:17 - Strategies for a Post-TikTok WorldDownload all of your TikToks - YOUTUBE videoSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the resurgence of direct mail as a powerful marketing tool for sports teams. He highlights its high open rates, tangibility, and reduced competition compared to digital ads. Neisser shares successful case studies from teams utilizing direct mail for sponsorship and alumni donations, emphasizing the importance of timing, targeting, and messaging in crafting effective campaigns. He encourages teams to consider direct mail as a viable option in their marketing strategies.TakeawaysDirect mail is making a comeback in sports marketing.High open rates of direct mail can lead to better engagement.Direct mail offers a tangible item that leaves a lasting impression.Less competition in mailboxes compared to crowded email inboxes.Successful campaigns can yield significant returns on investment.Targeting specific lists can enhance the effectiveness of campaigns.Timing is crucial for the success of direct mail campaigns.Keep messaging simple to avoid overwhelming recipients.Direct mail can be a cost-effective marketing strategy.Consider direct mail as a complement to digital marketing efforts.Chapters00:00 - The Comeback of Direct Mail in Sports Marketing02:49 - Success Stories: Direct Mail Campaigns in Action06:03 - Strategies for Effective Direct Mail Campaigns08:50 - Planning and Execution of Direct Mail CampaignsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this Sports Marketing Machine Podcast episode, Jeremy Neisser shares his 12 marketing and fan engagement predictions for 2025. He discusses the impact of AI on fan engagement, the rise of flexible membership models, the dominance of short-form video content, and the importance of user-generated content and micro-influencers. Neisser emphasizes the need for a holistic marketing approach, innovations in merchandise, and the significance of mobile ordering for concessions. He also explores donor engagement strategies and the integration of NIL athletes into marketing campaigns, highlighting the evolving landscape of sports marketing.TakeawaysAI will enable hyper-personalization in fan engagement.Membership models are evolving to be more flexible.Short-form video content is crucial for reaching younger audiences.AI can automate content creation for real-time updates.Micro-influencers can significantly impact local marketing efforts.A holistic marketing approach is necessary for effective attribution.Limited edition merchandise can drive fan excitement and sales.Mobile ordering will enhance the game day experience.Donor engagement should go beyond just financial contributions.NIL partnerships can boost marketing efforts and revenue.Chapters00:00 - Introduction to Sports Marketing Predictions02:06  - AI and Hyper-Personalization in Fan Engagement04:30  - The Rise of Membership 2.006:25  - Short Form Video Dominance08:50  - AI-Generated Content for Real-Time Updates09:19  - User-Generated Content and Micro-Influencers12:10  - Shifting from Old Attribution Models14:48  - Merchandise Innovations and Limited Edition Drops17:35  - Game Day Innovations and Mobile Ordering20:27  - Donor Engagement Beyond Cash21:45  - NIL and Team Synergy23:39  - Creator Partnerships and NIL Expansion25:30  - Emerging NIL Platforms for Smaller MarketsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this conversation, KC Smurthwaite discusses the mission and operations of Athletics Admin, a consultancy focused on solving problems in collegiate athletics. He shares insights on revenue generation, donor engagement, and innovative fundraising strategies, particularly in the context of the evolving landscape of college sports and NIL regulations. The discussion emphasizes the importance of collaboration, understanding donor expectations, and the future of college athletics. In this conversation, Jeremy Neisser and KC Smurthwaite discuss the evolving landscape of sports marketing, particularly focusing on innovative jersey programs that engage fans and alumni while raising funds for athletic departments. They explore the challenges and opportunities presented by NIL contracts, the importance of alumni engagement, and the potential for expanding these unique merchandise initiatives across various sports. The discussion highlights the collaborative nature of these programs and the positive impact they can have on university athletics.TakeawaysAthletics Admin aims to focus on student-athlete needs rather than just revenue.The consultancy seeks to fill gaps in collegiate athletics administration.Understanding what success looks like for clients is crucial.Annual funds serve as a gateway for donor engagement.Testing new strategies can lead to successful fundraising outcomes.Building relationships with donors is essential for long-term success.Innovative approaches, like sharing scouting reports, can enhance donor engagement.NIL has changed the dynamics of donor contributions and athlete compensation.The future of college athletics may see a separation between football and other sports.Fans are increasingly looking for ways to feel ownership in their teams.  Athletes face high expectations, leading to disappointment when teams underperform.Innovative jersey programs can generate significant revenue for athletic departments.Engaging alumni through unique merchandise can foster a sense of connection to their alma mater.The jersey program operates with zero cost to the institution, sharing revenue with them.The program has successfully raised funds through creative marketing strategies.Involving former athletes can enhance fundraising efforts and alumni engagement.The auction platform allows fans to bid on jerseys in real-time during games.The program is adaptable and can be expanded to various sports beyond basketball.Collaboration with universities is key to the success of the jersey program.The initiative aims to create memorable experiences for fans and student-athletes alike.Chapters00:00 - Introduction to Athletics Admin05:57 - Revenue Generation Strategies11:50 - Innovative Fundraising Approaches19:45 - The Dark Side of Sports Expectations30:34 - Expanding the Jersey Concept to Other Sports37:46 - Connecting with Universities for CollaborationConnect with KC on LinkedIn or his website Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores the pros and cons of selling tickets to brokers. He discusses the historical context of ticket brokering, its evolution, and the implications for teams in terms of revenue, fan experience, and pricing strategies. The conversation highlights key considerations for teams when deciding whether to engage with ticket brokers, including inventory management, pricing strategies, and maintaining fan loyalty. Neisser emphasizes the importance of understanding both the benefits and drawbacks of working with brokers to make informed decisions.TakeawaysSelling tickets to brokers can provide immediate revenue.Brokers can help teams manage unsold inventory.Ticket prices can become inflated when sold through brokers.Fans may feel disconnected from teams when buying through brokers.Brokers have sophisticated platforms for selling tickets.Teams miss out on valuable buyer data when selling to brokers.Setting limits on ticket purchases can help maintain control.Collaborating with brokers can lead to better pricing strategies.Dynamic pricing systems can help teams compete with brokers.Understanding the pros and cons is crucial for teams. Chapters00:00 - Introduction to Ticket Brokering01:07 - The Evolution of Ticket Brokers02:33 - Pros of Selling to Ticket Brokers04:01 - Cons of Selling to Ticket Brokers07:24 - Key Considerations for Teams10:34 - Strategies for Managing Broker RelationshipsLogitix can help team post their existing inventory on places like StubHub, etc. Reach out to Travis Apple - tapple@logitix.com if you are interested. Make sure you share that you heard it on the Sports Marketing Machine podcast Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser discusses the implications of tariffs on sports marketing, focusing on how they affect budgets, promotional strategies, and fan engagement. He explains what tariffs are, their purpose, and how they can increase costs for imported goods. Jeremy provides actionable strategies for sports teams to manage these costs, including setting aside emergency funds, having in-depth conversations with promotional companies, and exploring creative solutions for promotional items. He also highlights the importance of staying informed about potential tax credits that could alleviate some financial burdens.TakeawaysTariffs are a tax imposed on imported goods.They can significantly impact budgets for sports teams.Setting aside an emergency fund is crucial for unexpected costs.Engaging in lengthy discussions with suppliers is necessary.Creativity in sourcing promotional items can save costs.Local businesses can provide alternatives to imported goods.Understanding the political implications of tariffs is important.Monitoring potential tax credits can provide financial relief.Tariffs can reduce consumer choice and raise living costs.Planning ahead is essential to mitigate tariff impacts.Chapters00:00 - Understanding Tariffs and Their Impact05:44 - Strategies for Managing Tariff Costs10:19 - Creative Solutions for Promotional Items13:41 - Tax Considerations and Final TakeawaysAdditional Resources:Trump's threat to impose tariffs could raise prices for consumers, colliding with promise for reliefTrump proves he is serious on tariffs - but it's not about tradeHere's why Trump thinks tariffs are good for the U.S. — and what the experts sayWhat does Trump's latest tariff plan mean for the U.S.?US announces billions to help farmers hurt by Trump tariffsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses strategies for maximizing fan engagement and sales during Black Friday and Cyber Monday. He emphasizes the importance of offering two distinct deals to reduce decision fatigue, the necessity of early pre-promotion to build excitement, and the critical nature of tracking and analyzing results to refine future strategies. The episode is packed with actionable insights and creative ideas for sports marketers looking to enhance their promotional efforts during the holiday season.TakeawaysCraft two deals for Black Friday and Cyber Monday.Offering two options reduces decision fatigue.Start teasing your deals early to build excitement.Utilize a multi-channel approach for promotion.Ensure a seamless and mobile-friendly checkout process.Track engagement metrics to assess effectiveness.Involve local influencers to enhance visibility.Consider collaborations with local businesses for deals.Engage players or mascots in promotional content.Prepare and promote early for better success.Chapters00:00 - Introduction to Black Friday and Cyber Monday Strategies05:21 - Crafting Effective Deals for Engagement11:24 - Pre-Promotion and Execution TacticsEpisode 43Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser discusses the impact of user-generated content on marketing strategies, using Chili's success on TikTok as a case study. He emphasizes how sports teams can leverage similar tactics to engage fans, boost ticket sales, and create memorable experiences. The conversation covers practical strategies for encouraging fans to share their experiences and highlights the importance of creating visually appealing moments that resonate with audiences.TakeawaysChili's leveraged user-generated content to drive sales.Fans create authentic content that resonates more than ads.Sports teams should identify unique moments for fan engagement.Encouraging social media sharing can amplify brand exposure.User-generated content can significantly enhance marketing efforts.Visual elements at events can inspire fans to share experiences.Micro-influencers can help promote local events effectively.Creating Instagrammable moments is crucial for fan engagement.Teams should actively seek and share fan-generated content.Engaging fans in content creation can lead to organic growth.Chapters00:00 - Introduction to the Power of User-Generated Content02:52 - Chili's Success Story: Engaging Fans through TikTok06:09 - Strategies for Sports Teams to Amplify Fan Engagement08:58 - Practical Tips for Encouraging User-Generated ContentFast Company ArticleSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser discusses practical strategies for sports marketers to enhance fan engagement and increase ticket sales. He emphasizes the importance of creating memorable experiences for fans and introduces two low-effort website updates that can yield high returns on investment. The episode covers the implementation of group sales forms and effective email list building through pop-ups, providing actionable insights and examples from successful teams.TakeawaysGroup sales form on your website that just helps you with seamless conversion.Make it easy for companies, organizations, and families to book group outings by placing forms on your group sales pages.Check the Vermont Lake Monsters. Great case study, great example of a successful group sales form.Craft a compelling pop-up for your email list.Use a pop-up to grow your email list all year long.Make the invitation feel exclusive.Options like insider club or lottery ticket list.Fans are more likely to engage rather than a generic sign up for our newsletter message.Small adjustments like these can significantly impact your sales.Create seamless experiences for our fans.Chapters00:00 - Introduction to Sports Marketing Strategies01:40 - Website Updates for High ROI04:55 - Enhancing Group Sales Conversions07:10 - Building an Effective Email ListCharleston Dirty BirdsVermont Lake MonstersSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this podcast episode, Tom Bridger discusses the innovative digital activation platform, WIT Contests, which enhances fan engagement in sports through gamification and data collection. He shares successful case studies, strategies for increasing ticket sales and sponsorships, and the importance of adapting to modern fan expectations. Bridger emphasizes the platform's effectiveness for both large and small teams, highlighting its potential to drive revenue and improve fan experiences. The conversation concludes with insights into future trends in sports engagement and a special offer for teams interested in the platform.TakeawaysContest is a leading digital activation platform in sports.Gamification significantly increases fan participation rates.Successful activations can drive substantial revenue for teams.Data collection is crucial for understanding fan preferences.Email marketing remains the highest ROI for ticket sales.Teams can use digital activations to enhance loyalty programs.The platform is adaptable for both large and small teams.New leagues can benefit greatly from innovative engagement strategies.Future trends include integrating loyalty programs with fan engagement.WIT offers a special discount for teams interested in their services.Chapters00:00 - Introduction to Contest and Its Impact on Sports Engagement03:07 - Gamification: Transforming Fan Experiences06:05 - Case Studies: Successful Activations and Partnerships09:03 - Data Collection and Lead Generation Strategies11:48 - Enhancing Fan Loyalty and Season Ticket Sales15:00 - The Role of Digital Engagement in Modern Sports18:01 - Future Trends in Fan Engagement and Technology21:07 - Opportunities for Smaller Teams and New Leagues23:48 - Conclusion and Special Offers for TeamsContact Tom - tom@witcontests.comAny team that mentions "Sports Marketing Machine" will receive $500 off their annual agreement. Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser shares three effective strategies to increase ticket usage among season ticket holders and mini-plan holders. He highlights the value of proactive communication, exclusive events, and personalized game day perks in boosting fan engagement and retention. By using these approaches, teams can strengthen emotional connections with their fans, leading to increased attendance and long-term loyalty.TakeawaysProactive communication increases engagement: Reminder emails and texts keep ticket holders informed about games, promotions, and special perks.Exclusive access creates stronger emotional connections: Invite-only events and behind-the-scenes opportunities provide fans with memorable, high-value experiences.Personalized perks encourage loyalty and attendance: Offering seat upgrades, custom surprises, and attendance-based rewards motivates fans to attend more games.Seat visits build personal relationships: Checking in on season ticket holders during games fosters a sense of community and ensures a positive experience.Creating high-value experiences makes fans feel special: Personalization and exclusivity are crucial to enhancing fan satisfaction and encouraging frequent attendance.Frequent attendance increases the likelihood of renewal: The more often fans attend, the stronger their connection to the team, making them more likely to renew their tickets.Chapters00:00 - Introduction to Ticket Usage Strategies01:08 - Proactive Communication for Engagement04:18 - Exclusive Events and Behind-the-Scenes Access06:36 - Personalized Game Day Perks07:31 - Key Takeaways and ConclusionSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this conversation, Maria Valentyn discusses the planning and execution of a successful promotional event themed around Taylor Swift's Era's Tour. The discussion covers the ideation process, ticket acquisition, budgeting, community engagement, marketing strategies, sponsorship activation, and the overall impact of the event on ticket sales and community involvement. Maria reflects on the successes and challenges faced during the promotion and shares insights on how to replicate such an event in the future.TakeawaysThe idea for the promotion came during an end-of-season retreat.Community engagement was crucial for building excitement.The tickets were acquired through secondary markets due to high demand.The event featured themed experiences for each inning of the game.Collaboration with the promo team enhanced the authenticity of the event.Promotional strategies included social media, local news, and word of mouth.Sponsorship activation involved a QR code strategy to increase engagement.Group sales were a significant part of the promotion's success.The ticket giveaway process was well-planned and executed.The event set a new standard for future themed promotions. Chapters00:00 - Introduction to the Era's Night Promotion02:11 - Ticket Acquisition and Budgeting04:35 - Creating a Themed Experience: Nine Innings of Eras08:13 - Community Engagement and Team Collaboration10:09 - Promotional Strategies and Marketing Tactics12:41 - Sponsorship Activation and QR Code Strategy14:37 - Group Sales and Mini Plans25:07 - Reflections on the Promotion and Future PlansSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the intricacies of mini-plan pricing for sports teams. He emphasizes the importance of analyzing ticket buyer data to set effective pricing strategies. By using a specific formula, he illustrates how teams can avoid underpricing their mini-plans and maximize revenue. The conversation covers the trade-offs involved in pricing decisions and the need to maintain a balance between affordability for fans and profitability for teams.TakeawaysMini plans are crucial for increasing ticket sales.Analyzing past buyer data helps in setting prices.Teams often undercut themselves with pricing.Understanding fan behavior is key to pricing strategies.Calculating revenue trade-offs is essential for profitability.Aiming for a 50% revenue gain is ideal.Blended averages provide a realistic pricing perspective.Pricing should reflect the value perceived by fans.Teams need to be cautious of losing money on plans.Effective pricing can lead to increased fan engagement.Chapters00:00 - Introduction to Mini Plan Pricing02:57 - Analyzing Ticket Buyer Data06:09 - Understanding Pricing Strategies09:01 - Calculating Revenue Trade-offs11:51 - Final Thoughts on Mini PlansYouTube video demonstrating how the formulaSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neiser interviews Steve Robinson, former Chief Marketing Officer at Chick-fil-A, about transforming customer experience and building emotional connections with customers. Steve spent 35 years as the CMO of Chick-Fil-A starting in 1981. Robinson shares insights on the importance of customer feedback, creating a culture of continuous improvement, and innovating hospitality during economic downturns. He emphasizes the significance of a strong brand promise and the role of customer loyalty in driving business success.TakeawaysChick-fil-A focused on creating an engaging customer experience rather than just transactions.The brand's journey began with a shift from discounting to adding value to the customer experience.Emotional connections with customers are crucial for brand loyalty.Customer feedback is essential for innovation and continuous improvement.Chick-fil-A's hospitality model was inspired by successful brands like Ritz-Carlton and Southwest Airlines.The company invests more in existing stores than in new ones to maintain brand experience.A strong brand promise is key to customer engagement and loyalty.The 'second mile service' initiative was launched during economic downturns to enhance hospitality.Customer listening and research are foundational to Chick-fil-A's marketing strategy.The culture of Chick-fil-A is built on long-term vision and ownership, allowing for consistent brand growth.Chapters00:00 - Transforming Customer Experience at Chick-fil-A06:50 - Building Emotional Connections with Customers14:05 - The Role of Customer Feedback in Innovation21:06 - Creating a Culture of Continuous Improvement28:12 - Innovating Hospitality During Economic Downturns39:59 - The Importance of Brand Promise and Customer LoyaltyLinks from the podcast:Steve Robinson consulting - https://srobinsonconsulting.com/Steve's Book - Covert Cows - AMAZON*If you purchase the book through my Amazon link above, I receive a tiny commission which I will use on Chick-Fil-A :)Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textThe conversation discusses the success of the Bluey Night promotion at the Lansing Lugnuts baseball game. The promotion involved bringing the popular children's character Bluey to the ballpark for a meet and greet with fans. The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bluey. The promotion was heavily marketed, with VIP tickets selling out quickly and a strong social media presence. The event was a success, with high attendance and positive feedback. The conversation also touches on potential future promotions, including Paw Patrol, Harry Potter, and Peppa Pig nights.TakeawaysThe Bluey Night promotion at the Lansing Lugnuts baseball game was a success, with high attendance and positive feedback.The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bluey.Marketing efforts, including VIP tickets and social media promotion, were effective in generating excitement and ticket sales.Future promotions, such as Paw Patrol, Harry Potter, and Peppa Pig nights, are being considered based on the success of Bluey Night.Chapters00:00 - Introduction and Overview of Bluey Night03:29 - Cost and Logistics of Bringing Bluey to the Ballpark05:36 - Effective Marketing Strategies for Bluey Night09:01 - Promotion and Attendance for Bluey Night12:41 - In-Game Entertainment and Merchandise14:49 - Reflections and Future Plans for Bluey Night18:18 - Data Analysis and Potential Future PromotionsAmanda Rich contact infoOasis Contact Info:Keefer DickersonBusiness Development - Oasis206.838.8448 - ofc615.957.9907-cellkeefer@oasis-usa.comwww.oasis-usa.comSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser discusses how to analyze advertising effectiveness in sports marketing. He breaks down advertising into two categories: new customers and repeat customers. He explains that consumers rarely buy the first time they see an ad and need to be reminded multiple times before making a purchase. Neisser emphasizes the importance of looking at new customer acquisition and return customer metrics to understand the effectiveness of marketing efforts. He suggests tracking ROI, number of buyers, and revenue for new customer acquisition, and leveraging direct channels like email and text messaging for return customers.TakeawaysFocus on new versus returning customers rather than analyzing by sourceMeasure ROI and buyer numbers for new customer acquisitionLeverage direct channels like email and text messaging for return customersChapters00:00 - Introduction00:41 - Analyzing Advertising in Two Buckets02:07 - The Importance of Multiple Touchpoints03:30 - The Challenge of Attribution04:28 - New Customer Acquisition07:15 - Channels for Return Customers10:35 - Focusing on New and Return Customers12:28 - Leveraging Direct Channels12:57 - ConclusionSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textJeremy Neisser sits down with Courtney Rice from WolfCycle AI Wolf Cycle AI is an automated intelligence software that provides AI-powered sales and retention strategies for sports and entertainment partners. It uses virtual assistants to run strategic outbound campaigns and drive membership sales, group sales, premium and partnership sales. The software combines AI with human oversight to ensure personalized responses and maximize opportunities. Wolf Cycle has seen success across various verticals, including generating additional full seasons, driving partnership conversations, and retaining at-risk accounts. It aims to streamline sales processes and help teams sell more tickets efficiently.TakeawaysWolf Cycle is an AI-powered software that helps sports and entertainment partners with sales and retention strategies.The software uses virtual assistants to run strategic outbound campaigns and drive various types of sales.Wolf Cycle combines AI with human oversight to ensure personalized responses and maximize opportunities.The software has seen success in generating revenue, retaining at-risk accounts, and driving partnership conversations.It aims to streamline sales processes and help teams sell more tickets efficiently.Chapters00:00 - Introduction to Wolf Cycle and AI in Ticket Sales02:18 - AI's Ability to Understand Natural Language Processing04:39 - Customizing Campaigns Based on Partner Goals08:10 - Adding a Human Layer to AI for Response Protection12:15 - Expanding into Sponsorship Outreach18:27 - Proactive Engagement and Retention Strategies21:04 - Leveraging Data and Continuous Improvement23:30 - Future Directions for Wolf Cycle28:08 - How to Get in Touch with Wolf CycleSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a Text Message.In this episode, Jeremy Neisser discusses the differences between first-party and third-party data and how they can benefit sports teams. First-party data is data collected directly from the audience or customers and is owned and controlled by the team. It includes ticket sales data, purchase history, website interactions, email marketing engagements, and more. On the other hand, third-party data is collected by entities not directly related to the organization, such as social media platforms or data brokers. It provides broader insights and allows for targeted advertising based on demographics, interests, and behaviors.TakeawaysFirst-party data is highly accurate and provides unique insights directly from the fan base.Third-party data offers broader insights and allows for targeted advertising based on demographics, interests, and behaviors.Balancing both types of data can provide comprehensive insights and help identify potential new audiences.Prioritizing fan privacy and trust is crucial when handling data.Being transparent about data usage and giving fans control over their information builds trust and strengthens fan relationships.Chapters00:00 - Introduction and Overview00:43 - First-Party Data: Definition and Examples06:57 - Third-Party Data: Definition and Examples13:01 - Benefits and Challenges of Third-Party Data15:16 - Balancing First-Party and Third-Party Data18:17 - Strategies for Utilizing Data20:35 - Key Takeaways24:52 - Conclusion and Call to ActionSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a Text Message.In this episode, Jeremy Neisser interviews Kassidy Ellenby, the Executive Associate Athletic Director for Marketing and Communications at DePaul University, about an open role for the Associate Athletics Director for Marketing and Fan Experience. They discuss the duties and expectations of the role, including overseeing marketing efforts for men's basketball, managing a budget, and coordinating sponsorship activations. They also talk about the game day atmosphere at Wintrust Arena, the importance of fan engagement, and the strategies for increasing student attendance at sporting events. The conversation highlights the collaborative culture at DePaul and the opportunities for growth and development within the athletic department.TakeawaysThe open role at DePaul University is for the Associate Athletics Director for Marketing and Fan Experience, with a focus on men's basketball.The role involves overseeing marketing efforts, managing a budget, and coordinating sponsorship activations.The game day atmosphere at Wintrust Arena is top-notch, with pyro towers, immersive video boards, and engaging in-game entertainment.Increasing student attendance at sporting events is a priority, and partnerships with campus organizations and targeted communication strategies are used to promote events and offer incentives.DePaul University offers a collaborative and supportive culture, with opportunities for growth and development within the athletic department.Chapters00:00 - Introduction and Overview of the Open Role03:02 - Creating an Engaging Game Day Atmosphere at Wintrust Arena05:48 - Increasing Student Attendance at Sporting Events08:51 - Collaborative Culture and Opportunities for Growth at DePaul UniversityTo review the job posting and apply - DePaul UniversityConnect with Kassidy on LinkedIn or through DePaul Athletics. Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a Text Message.In this episode, Jeremy Neisser discusses a team that was struggling to sell tickets despite their marketing efforts. He identifies three key issues: prioritizing single game ticket sales over season tickets and group sales, allocating the majority of the marketing budget for awareness activities instead of collecting email addresses, and not setting goals for major promotions. Jeremy emphasizes the importance of group sales as a fixer for teams and shares his experience with the Birmingham Barons. The takeaways include being intentional about selling tickets to specific games, collecting email addresses for future marketing, and leveraging group sales as a strategy.TakeawaysBe intentional about your prime games - have a focus of group sales on theseCollect email addresses for future marketingChapters00:00 - Introduction02:02 - The Importance of Prioritizing Season Tickets and Group Sales03:44 - The Power of Group Sales as a Fixer05:07 - Building Momentum through Intentional Marketing06:02 - The Key to Successful Ticket Sales: Collecting Email Addresses07:24 - ConclusionSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a Text Message.Marketing directors in sports often struggle to convert past customers into returning customers. On average, only 33% of past ticket buyers return for a game the following year. To improve customer conversion, marketing directors can send a post-game email to single-game buyers, thanking them for attending and offering a discount or special opportunity for another game. This strategy works because it strikes when the fan is still excited about the game, it is specific to the game they attended, and it provides a personalized offer. By implementing this strategy, teams have seen success in converting single game buyers into multiple game attendees and potential season ticket holders.TakeawaysMarketing directors in sports struggle to convert past customers into returning customers.Sending a post-game email to single game buyers can improve customer conversion.The post-game email should thank the fan for attending, be specific to the game they attended, and offer a discount or special opportunity for another game.This strategy can lead to converting single game buyers into multiple game attendees and potential season ticket holders.Chapters00:00 - Introduction01:08 - Challenges in Converting Past Customers03:00 - The Power of Post-Game Emails04:54 - Crafting an Effective Post-Game Email06:15 - Converting Single Game Buyers into Season Ticket Holders07:40 - ConclusionSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a Text Message.The main theme of this conversation is the importance of customer service for current ticket buyers. Jeremy Neisser emphasizes that while marketing directors and ticket sales teams are focused on finding new customers, there needs to be an intentional focus on providing excellent customer service to retain and satisfy current ticket buyers. Jeremy provides an example of a team that saw a decrease in in-park attendance because their mini-plan and season ticket holders were using their tickets less frequently. Jeremy Neisser suggests that marketing directors should help ticket sales teams increase in-park attendance by improving customer service and communication with ticket plan holders.TakeawaysCustomer service for current ticket buyers is just as important as finding new customers.Improving customer service and communication with ticket plan holders can increase in-park attendance.Analyzing data on ticket usage over multiple years can provide insights into customer behavior and help with customer service strategies.Marketing directors should focus on helping ticket sales teams increase in-park attendance.Chapters00:00 - Introduction02:05 - Decrease in In-Park Attendance Due to Ticket Usage03:26 - Marketing Directors' Role in Increasing In-Park Attendance05:35 - Avoiding the Cycle of Always Going After New Customers06:03 - Analyzing Ticket Usage Data for Customer Service Strategies07:18 - Giving Ticket Sales Teams the Opportunity to Increase Renewal PercentageSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a Text Message.In this episode, Jeremy Neisser and Emmanuel Elmajian discuss different strategies for selling group tickets. They explore the shift from traditional group sales to individual members of a group buying their own tickets at a discounted rate. They also discuss the benefits of this new approach, such as increased control for buyers and more data for sellers.The conversation covers various ideas for selling group tickets, including loyalty programs, thank you programs, special offers for events in town, and theme nights. They also touch on the concept of competition and gamification in group ticket sales, as well as the opportunity to sell fan experiences. The conversation explores the concept of unused fan experiences and the need for more customized VIP experiences in the sports industry. It discusses the potential of cross-selling sports to different audiences and the importance of targeting youth sports and traveling teams.The conversation also delves into the topic of fundraisers and how sports teams can sell tickets to raise money for schools and nonprofits. It emphasizes the role of groups in driving ticket sales and the need for flexible ticketing options. Spinzo is introduced as a platform that helps teams reimagine ticket sales and offers various services to enhance the ticketing experience.TakeawaysThe traditional approach of selling large blocks of tickets to a group leader is evolving, with more emphasis on individual members of a group buying their own tickets at a discounted rate.This new approach gives buyers more control and allows for more personalized ticket purchases, such as buying tickets for themselves, their spouse, and their children.Selling group tickets to events in town, such as conventions or career fairs, can be a great way to engage new audiences and increase ticket sales.Competition and gamification can be effective strategies for maximizing group ticket sales, with examples including battles between apartment complexes, schools, charities, and youth sports teams.Theme nights and fan experiences are opportunities to sell more group tickets, with the potential to bundle in special perks or incentives for groups that reach certain milestones. Unused fan experiences can be sold as last-minute opportunities, generating additional revenue for sports teams.Customized VIP experiences are becoming increasingly important in attracting fans to live games.Cross-selling sports to different audiences, such as targeting youth sports and traveling teams, can expand ticket sales opportunities.Chapters00:00 - Introduction and Overview03:25 - The Rise of the New Process of Selling Group Tickets07:45 - Special Offers and Gated Links for Future Games12:49 - Competition and Gamification in Group Ticket Sales16:08 - Theme Nights: A Strategy for Selling Group Tickets22:37 - Cross-Selling Sports to Different Audiences25:13 - Fundraisers: Selling Tickets to Raise Money27:24 - The Role of Groups in Driving Ticket Sales31:23 The Importance of Flexible Ticketing OptionsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a Text Message.In this episode, Jeremy Neisser interviews Heather Doane from Destroyer Promotional Products about improving merchandise sales. They discuss 10 tips for teams to implement, including inventory management, understanding retail space, visual merchandising, competitive pricing, and more. Heather emphasizes the importance of knowing your inventory, organizing the back of the house, and conducting market research to set competitive prices. She also suggests asking for samples and staying updated on industry trends. Overall, the conversation provides valuable insights for sports teams looking to boost their merchandise sales. In this conversation, Heather Doane shares 10 tips to improve merchandise sales. The tips include knowing your inventory, understanding your retail space, visual merchandising, setting prices, researching items, organizing the back of the house, tracking sales, capturing customer information, and promoting brand awareness. Heather emphasizes the importance of creating a visually appealing store layout, conducting research on pricing and merchandise quality, and utilizing customer data for targeted marketing. She also suggests collaborating with other teams and attending retail buyers meetings to share insights and improve the overall league. Heather encourages listeners to reach out for personalized guidance and assistance.TakeawaysKnow your inventory and keep track of the quantity and size breakdowns of each style.Understand your retail space and how customers shop to optimize visual merchandising.Set competitive prices by conducting market research and comparing quotes from different vendors.Ask for samples to ensure the quality of the merchandise before making bulk orders.Organize the back of the house with racks, carts, and proper storage to protect and easily access inventory. Know your inventory and regularly spot check to ensure you have enough stock of popular items.Understand your retail space and optimize it by creating visually appealing displays and signage.Invest in visual merchandising to tell a story and make it easier for customers to find and purchase items.Conduct research on pricing and merchandise quality to ensure competitive pricing and high-quality products.Organize the back of the house to streamline operations and make it easier to restock and fulfill orders.Capture customer information to build a database for targeted marketing and personalized promotions.Chapters00:00 - Introduction and Overview00:26 - Tip 1: Inventory Management05:08  - Tip 2: Understanding Retail Space07:25  - Tip 3: Visual Merchandising09:46  - Tip 4: Driving Key Performance Indicators15:07  - Tip 5: Competitive Pricing22:17  - Tip 6: Organizing the Back of the House26:44  - Tip 7 Optimizing Retail Space and Visual Merchandising32:45  - Tip 8 Capturing Customer Information for Targeted Marketing35:41  - Tip 9 Incentivizing Customers with Loyalty Rewards Programs38:50  - Standardizing Visual Merchandising for Consistency46:21  - Tip 10 Driving Key Performance Indicators (KPIs)47:26  - Promoting Brand Awareness and Online Presence50:22  - Collaborating with Other Teams for League Growth51:01  - Personalized Guidance for Merchandise Sales SuccessContact Heather or the Destroyer TeamSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a Text Message.In this podcast episode, Joe Rixon from FanIQ shares insights on three key strategies for sports teams to improve their social media and content engagement. The strategies include leveraging influencers, user-generated content (UGC), and showcasing fan experience. Joe emphasizes the importance of matching content to the platform, engaging diverse audiences, and using influencer content for paid advertising. He also highlights the value of UGC in engaging fans and driving ticket sales. The conversation covers the importance of engaging and fun content in driving ticket sales and revenue for sports events. It emphasizes the use of user-generated content, influencers, and targeting new audiences to create engaging and authentic experiences. The discussion also highlights the impact of content strategy on revenue generation and the value of empowering mid-level staffers with data and resources.TakeawaysLeveraging influencers can tap into specific audience segments and provide trusted recommendations for teams' content.User-generated content (UGC) from fans can be a valuable source of engaging and authentic content for sports teams.Showcasing fan experience and exclusive offerings can drive engagement and ticket sales, regardless of the team's performance on the field. Engaging and fun content is crucial for driving ticket sales and revenue for sports events.User-generated content and influencers play a significant role in creating authentic and engaging experiences for fans.Targeting new audiences and empowering mid-level staffers with data and resources can have a positive impact on revenue generation.Content strategy has a direct impact on revenue generation and the growth of fan bases for sports events.Chapters00:00 - Introduction and Background of FanIQ and Joe Rixon02:18 - Leveraging Influencers for Sports Marketing Success13:10 - The Power of User-Generated Content in Sports Marketing22:56 - The Impact of Engaging Content on Revenue Generation25:41 - Influencers, User-Generated Content, and Fan Engagement29:49 - Targeting New Audiences and Empowering Staff for Revenue GrowthLearn more about Fan IQ or email Joe (joe@faniq.live)Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a Text Message.In this conversation, Jeremy Neisser sits down with industry expert, Steve DeLay of the Ultimate Toolkit to discuss the importance of creating a marketing plan that drives revenue for sports teams, the alignment between ticket sales and marketing, the concept of the sellout matrix, and the strategies for collecting email addresses and increasing ticket usage. Additionally, he shares insights on the Ultimate Toolkit program for sports management students and the Unlimited Toolkit for teams.Takeaways:Marketing is essential for driving revenue in sports, including ticket sales, merchandise sales, and concession sales.Alignment between ticket sales and marketing is crucial for creating a well-oiled machine in sports marketing.The sellout matrix is a strategic approach to creating buzz and excitement around games, leading to increased ticket sales and fan engagement.Strategies for collecting email addresses and encouraging ticket usage are vital for maximizing revenue and fan engagement.The Ultimate Toolkit program offers valuable training and resources for sports management students, while the Unlimited Toolkit provides comprehensive support for sports teams.The importance of proactive communication and targeted marketing efforts in driving ticket sales and fan engagement.Chapters00:00 - The Revenue-Driving Power of Marketing in Sports04:47 - The Sellout Matrix: Creating Buzz and Excitement11:49 - Strategies for Email Collection and Ticket Usage34:39 - Comprehensive Support for Sports Teams with the Unlimited ToolkitLearn more about the Ultimate Toolkit courses & Sport Management Classes or email Steve DeLaySports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a Text Message.In this episode, Jeremy Neisser shares three optimization tips using Awarity for sports marketing. He discusses the importance of monitoring top domains, maintaining consistent ad design, and managing ad frequency to maximize conversions and budget efficiency.TakeawaysMonitor top domains for clicks and conversions to optimize budget allocation.Maintain consistent ad design with brand colors, fonts, and messaging for better recognition and engagement.Manage ad frequency to avoid banner blindness and optimize audience reach.Chapters00:00 - Introduction to Sports Marketing Optimization with Awarity01:27 - Monitoring Top Domains for Conversions and Budget Optimization05:13 - Managing Ad Frequency for Audience Engagement and ReachWatch the full video on Sports Marketing MachineSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a Text Message.In this episode, Jeremy Neisser sat down with Robbie Lightfoot from Box Out Sports. Box Out Sports is a social media graphic solution that allows sports information directors and athletic communications individuals to quickly and easily create content to promote games, student-athletes, ticket sales, and more. The platform provides drag-and-drop templates that can be customized with team logos, colors, and photos. Box Out Sports was created out of necessity to help sports information directors highlight teams and student-athletes in a fast-paced environment. The platform has been successful in increasing fan engagement and generating revenue for teams. Integrations with ticketing providers and other software are available, and a free trial is offered to potential users.TakeawaysBox Out Sports is a social media graphic solution for sports teamsThe platform provides drag-and-drop templates that can be customized with team logos, colors, and photosBox Out Sports helps increase fan engagement and generate revenueIntegrations with ticketing providers and other software are availableChapters00:00 - Introduction to Box Out Sports07:51 - Increasing Fan Engagement with Box Out Sports13:56 - Empowering Coaches and Delegating Graphic Creation23:06 - Integrations and Automation with Hometown Ticketing29:08 - Expanding Beyond Sports and Future Plans31:45 - Flexibility in Billing and ConclusionFor a free trial, you can sign up here: https://boxoutsports.com/a/smmSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a Text Message.Travis Apple, Chief Revenue Officer at Logitix and host of the 52 Weeks of Hustle podcast, joins Jeremy Neisser on the Sports Marketing Machine podcast. They discuss the importance of giving back and the value of mentorship in the sports industry. Travis shares insights from his podcast guests, emphasizing the need for hustle and the impact of building relationships. They also discuss the perception of sales in the industry and the importance of creating a positive fan experience. Travis talks about the future of ticket sales, including the focus on flexibility and creating unique experiences. He also mentions his book, 'Hustle Your Way to Success in Sports Sales,' which provides a blueprint for success in the industry.TakeawaysGiving back and helping others is a key aspect of success in the sports industry.Building relationships and finding mentors can greatly impact career growth and development.Hustle and hard work are essential for success in sports marketing.Creating a positive fan experience and focusing on flexibility and unique experiences are important in ticket sales.Chapters00:00 - Introduction and Background02:04 - Hustle and Hard Work05:07 - Mentorship and Building Relationships08:10 - Sales and Consulting13:17 - Improving Ticket Sales16:12 - The Future of Ticket Sales22:04 - Conclusion and TakeawaysTravis the CRO for LogitixThe 52 Weeks of Hustle PodcastTravis' Book:  Hustle Your Way to $ucce$$ in Sports Sales: Playbook to Being Elite in the Sports Business Industry (AMAZON)Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a Text Message.In this episode, Jeremy Neisser dives into the topic of Flexible Ticket Plans. Flex plans are a growing trend in sports ticket sales, allowing fans to purchase a set number of tickets that can be used for any game. The pros of flex plans include convenience for fans, affordability, and upfront revenue for teams. However, there are also cons, such as the challenge of surpassing previous revenue goals, lack of urgency for fans to use the tickets, and difficulties in tracking ticket usage. To maximize the benefits of flex plans, teams should remind fans to use the tickets, incorporate them into the fan funnel, and limit the number of packages sold.TakeawaysFlex plans provide convenience and affordability for fans, and upfront revenue for teams.Teams face challenges in surpassing previous revenue goals and tracking ticket usage with flex plans.To maximize the benefits of flex plans, teams should remind fans to use the tickets and incorporate them into the fan funnel.Limiting the number of flex plan packages sold can help move fans closer to mini plans or season tickets.Chapters00:00 - Introduction00:40 - The Pros of Flex Plans: Convenience and Affordability03:02 - The Impact on Fan Experience and Loyalty04:29 - Difficulties in Tracking Ticket Usage with Flex Plans08:11 - Incorporating Flex Plans into the Fan Funnel09:05 - Maximizing the Benefits of Flex Plans: Reminders and Limited AvailabilitySports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a Text Message.SummaryIn this episode, Jeremy Neisser discusses the concept of return on ad spend (ROAS) and shares a story about a team that realized their ROAS was wrong. The team hired an ad agency to manage their ad budget, and the agency reported a four-to-one return on ad spend despite a drop in attendance. However, upon closer examination, it was revealed that most of the reported conversions were from repeat ticket buyers, not new ticket buyers. The ad agency was taking credit for the marketing director's efforts to engage repeat ticket buyers. Neisser emphasizes the importance of understanding the difference between new and repeat ticket buyers and suggests using a marketing report to gain visibility into the impact of marketing efforts.TakeawaysReturn on ad spend (ROAS) can be misleading if not properly analyzed.Ad agencies often take credit for the work of marketing directors in engaging repeat ticket buyers.Understanding the difference between new and repeat ticket buyers is crucial for marketing success.Using a marketing report can provide visibility into the impact of marketing efforts.Chapters00:00 - Introduction00:41 - The Misleading Nature of ROAS04:06 - Differentiating Between New and Repeat Ticket Buyers06:23 - The Importance of Marketing Reports for Visibility09:13 - ConclusionSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine