Podcasts about encore empire

Deirdre is stepping away from her role at Encore Empire - oh no! Listen in to find out what's happening. Let's Connect!For complete episode transcripts, head over to https://encoreempire.com/podcastWebsite: https://encoreempire.comReady to find out what it would be like to get the expert guidance from Carmen & Deirdre that you need to achieve your business goals? Head over to https://vip.encoreempire.com/ebiRegister for the FREE Marketing Methodology Workshop: https://encoreempire.com/mmwBusiness Growth Resources: https://vip.encoreempire.comFacebook Group: https://www.facebook.com/groups/empireofunstoppablewomen

Our mission at Encore Empire is to take you from Default CEO to Empowered CEO, and mindset is a big part of that transformation. This episode covers the three keys to maintaining an entrepreneur vs. employee mindset:Strategic vs. Compiance ThinkingWorking in vs. Working on Independent vs. NetworkLet's Connect!For complete episode transcripts, head over to https://encoreempire.com/podcastWebsite: https://encoreempire.comReady to find out what it would be like to get the expert guidance from Carmen & Deirdre that you need to achieve your business goals? Head over to https://vip.encoreempire.com/ebiRegister for the FREE Marketing Methodology Workshop: https://encoreempire.com/mmwBusiness Growth Resources: https://vip.encoreempire.comFacebook Group: https://www.facebook.com/groups/empireofunstoppablewomen

Think your career's best moments are in the rearview? Think again! Join us as we dive into the transformative journeys of women who are turning decades of experience - in and out of the office - into entrepreneurial gold.Carmen Reed-Gilkison and Deirdre Harter of Encore Empire are flipping the script on what it means to be a “seasoned professional.” Together, we explore their unique approach to coaching late-blooming entrepreneurs: transitioning from the corporate ladder to the entrepreneurial journey, shedding the employee mindset for a CEO's vision, and managing the limiting beliefs that often comes hand-in-hand with a significant pivot. Remember, it's never too late to chase what lights you up. These ladies will prove that your prime years could still be ahead, fueled by a bit of grit and a lot of passionTune in now!About Carmen and Deirdre: With over 45 years of combined corporate experience, founders of Encore Empire, Carmen Reed-Gilkison and Deirdre Harter, work with women who are ready to own the power they've spent decades building by guiding them through the process of mastering their big ideas, wrangling their doubts, and taking action with smart, actionable strategy.They're a duo of a CPA and a Certified Online Business Manager & Whole Person Coach, each with their own entrepreneurial background, who have teamed up to help other women in their age bracket cash in on their life experience. Carmen and Deirdre are committed to honoring the perspective and insight women over forty bring to the table because real magic happens when we devote our time and energy not to taking care of everyone else—but to finally realize our own goals and ambitions. Links Mentioned:The Marketing Methodology Workshop: How would it feel to ditch the marketing overwhelm so you can spend your precious time growing your business? Build out your custom marketing framework and create a simple-to-follow system to achieve your business goals in three easy steps.https://encoreempire.com/upandup

On today's episode hear from Carmen Reed- Gilkison as she shares her expertise in how to speak to your ideal client so that they actually "hear" you!  Carmen is the Co-Founder of Encore Empire and reveals some of her most sought after strategies when it comes to marketing.  Be sure to connect with Carmen on LinkedIn and also via her free Marketing Methodology Workshop  And if you are looking for more stories & resources about and for Fierce Female Leaders, along with how to join a Women Leaders Association Chapter near you, be sure to check out www.womensleaderspodcast.com The Women Leaders Association has chapters in: Akron OH, Albany NY, Albuquerque NM, Atlanta GA, Austin TX, Baltimore MD, Baton Rouge LA, Birmingham AL, Boise IA, Boston MA, Buffalo NY, Charleston SC, Charlotte NY, Chattanooga TN, Chicago IL, Cincinnati OH, Cleveland OH, Columbus OH, Dallas TX, Denver CO, Des Moines IA, Detroit MI, El Paso TX, Grand Rapids MI, Greensboro NC, Greenville SC, Hartford CT, Honolulu HI, Houston TX, Indianapolis IN, Jackson MS, Jacksonville FL, Kansas City MO, Knoxville TN, Las Vegas NV, Little Rock AR, Los Angeles CA, Louisville KY, Madison WI, Memphis TN, Miami FL, Milwaukee WI, Minneapolis MN, Nashville TN, New Orleans LA, New York NY, Norfolk VA, Oklahoma City OK, Omaha NE, Orange County CA, Orlando FL, Philadelphia PA, Phoenix AZ, Pittsburgh PA, Portland OR, Richmond VA, Rochester NY, Sacramento CA, Salt Lake City UT, San Antonio TX, San Diego CA, San Francisco CA, San Juan PR, Seattle CA, Silicon Valley CA, Spokane WA, St Louis MO, Syracuse NY, Tampa FL, Tucson AZ, Tulsa OK, Washington DC, and Wichita KS. We also have very active state-level chapters such as California, Texas, Florida, Pennsylvania, Ohio, Georgia, North Carolina, Michigan, New Jersey, Virginia, Arizona, Massachusetts, Tennessee, Indiana, Maryland, Missouri, Wisconsin, Colorado, Minnesota, South Carolina, Alabama, Louisiana, Kentucky, Oregon, Connecticut, Puerto Rico, Utah, Iowa, Nevada, Arkansas, Mississippi, Kansas, New Mexico, Nebraska, Idaho, West Virginia, Hawaii, New Hampshire, Maine, Rhode Island, Montana, Delaware, South Dakota, North Dakota, Alaska, Vermont and Wyoming.  

Resiliency Series 3 of 5. How do you know when to pivot? If you believe it's time to pivot some part of your business, do you know how to pivot? We're covering all things "pivot" in this episode, and we're sharing our story of why and how we are pivoting Encore Empire to give you some insight into what a pivot might look like for your business.Let's Connect!For complete episode transcripts, head over to https://encoreempire.com/podcastWebsite: https://encoreempire.comReady to find out what it would be like to get the expert guidance from Carmen & Deirdre that you need to achieve your business goals? Head over to https://vip.encoreempire.com/ebiRegister for the FREE Marketing Methodology Workshop: https://encoreempire.com/mmwBusiness Growth Resources: https://vip.encoreempire.comFacebook Group: https://www.facebook.com/groups/empireofunstoppablewomen

Are you bringing your CEO mindset to your business? What does that look like for you? Today's show will move the needle for you, whether you are a coach or any other small business owner, and you'll learn more about wearing your chief executive officer hat correctly!Deirdre Harter and Carmen Reed-Gilkison are business strategists and the co-founders of Encore Empire, the place where women who believe that entrepreneurship is the most exhilarating and satisfying way to reach financial security and freedom translate their experiences into impact and income while making a difference in the world. In founding Encore Empire, Deirdre and Carmen bring together their backgrounds in business with the financial savvy of a CPA (Deirdre) and the insights of a Certified Online Business Manager and Whole-Person Coach (Carmen). Show Highlights:Three phases of the CEO mindset: The startup phase: In this phase, you are intentional in building the foundation of your business with systems, services, and ideal clients. You must plan, review, test, and optimize.The fix-up phase: If you are making sales, you have entered the fix-up phase in which you'll leverage your time, experience growing pains, focus on systems to optimize, get serious about data, and plan for a team. The grow-up phase: In this phase, you learn to “delete or delegate,” focus on high-value activities, scale your business, know your financial metrics, and develop courses/programs. Work ON your business, not IN your business!Progress through the three phases of the CEO mindset is not always linear!Takeaways from Deirdre: “Stewardship is key. Separate yourself emotionally from your business and understand your role and responsibilities.”Takeaways from Carmen: “Lead with curiosity. The journey of an entrepreneur is not linear.”Resources:Connect with Deirdre, Carmen, and Encore Empire: Website, LinkedIn (Deirdre), LinkedIn (Carmen), Facebook (Encore Empire), and Facebook (Empire of Unstoppable Women)**Deirdre and Carmen invite STaR Coach listeners to join their FREE Marketing Methodology Workshop. Use this special link to sign up. Work with Meg! Check out the STaR Coach Show Mentor Programs!Visit the STaR Coach Show YouTube Channel!Explore past episodes and other resources at www.STaRcoachshow.com. Explore the STaR Coach Community and see what's available there for you!

Have you wondered in a time where online marketing is King but it feels like you're talking to no one, or not connecting, HOW you can connect to your audience and serve? Tune in to this week's episode as we chat all about selling with emotion, why it's important to niche down in order to get broader later, and so much more about connecting emotionally with your ideal clients!Carmen Reed-Gilkison is an online business manager, a Whole Person Certified Coach with over 25 years of marketing experience, and the co-founder of Encore Empire. Carmen and her business partner, Deirdre Harter, teach their clients “the business of business” through their year-long coaching programs, working to help ambitious women scale their service-based businesses without all the guesswork. The Encore Empire programs not only focus on optimizing your online presence, sales, marketing, productivity, mindset, and systems, but they do so while teaching clients how to step into the role of CEO. Carmen understands that making sales is just the beginning and that focusing on strategy is the real key to building sustainable profitability. On Demand Methodology Workshop- 3 step process www.encoreempire.com/shine https://encoreempire.com/https://www.linkedin.com/in/carmen-reed-gilkison/https://www.facebook.com/EncoreEmpireSupport the showKeep Shining- Shanna Star

FEATURED GUESTS: Carmen Reed-Gilkison is an Online Business Manager, a Whole Person Certified Coach with over 25+ years of marketing experience, and the co-founder of Encore Empire. Carmen specializes in mindset in entrepreneurship and marketing. Carmen and her business partner, Deirdre Harter, teach their clients the business of business through their year-long coaching programs with the goal of helping ambitious women scale their service-based businesses without all the guesswork. Just as no two people are the same, no two businesses are the same. For that reason, they don't believe in making their clients fit into cookie-cutter frameworks. They work with female B2B service providers & consultants providing holistic business coaching & mentoring where they help build the strategies, systems, and support their clients need to create more consistent revenue while getting back their time.LISTEN & LEARN:  How to Cultivate a CEO Mindset How Mindset impacts the way we Market our Practices The relevance of Values & Validation in Business Ways to Authentically Connect with your Ideal Clients in your Marketing The benefits of thinking of marketing as communication  Why you should build an Ideal Client Language Bank and use it in your copywriting The benefits of time tracking, time blocking, and adding Islands of Calm to your Schedule RESOURCES MENTIONED ON THE SHOW: Learn more about Carmen  and her latest offerings at: https://encoreempire.com or on Facebook at : https://www.facebook.com/EncoreEmpire To sign up for Carmen's FREE "The Marketing Methodology Workshop"  at: https://encoreempire.com/tcp  Join Carmen's Facebook Group at: https://www.facebook.com/groups/empireofunstoppablewomen Imagine 2024 being THE YEAR YOU Build the Creative Arts Practice of Your Dreams! Receive all the information and support you need to confidently grow on your journey to becoming the owner of a successful therapist owned business.   -Learn more about the 2024 Mastermind Group with Reina Lombardi here  -Schedule a 20 minute Zoom here, to see if the 2024 Mastermind Group is the right fit for YOU!!! --- Support this podcast: https://podcasters.spotify.com/pod/show/reina-lombardi5/support

In the episode 171 of IDEAS+LEADERS podcast I am speaking with Carmen and Deirde about building authentic relationships in business. With over 45 years of combined corporate experience, founders of Encore Empire, Carmen Reed-Gilkison and Deirdre Harter, work with women who are ready to own the power they've spent decades building by guiding them through the process of mastering their big ideas, wrangling their doubts, and taking action with smart, actionable strategy. They're a duo of a CPA and a Certified Online Business Manager & Whole Person Certified Coach, each with their own entrepreneurial background, who have teamed up to help other women in their age bracket cash in on their life experience.  Special link to a free Marketing Methodology Workshop: https://encoreempire.com/il Connect with Carmen and Deirde here:  https://encoreempire.com https://www.linkedin.com/in/carmen-reed-gilkison/ https://www.linkedin.com/in/deirdre-harter/ https://www.facebook.com/groups/empireofunstoppablewomen Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.  __________ I'd love to connect with you! You can find me, Elena Paweta, the host of IDEAS+LEADERS podcast on: Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/elena.paweta/⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elena-paweta/

You've tried different business strategies but,  you didn't scale your business? To scale your business, you will have to streamline. My guests today will share three areas that require your attention to ensure you've laid the proper foundation for growth:1. The Power of SOPs2. Setting Up Your Financial House3. Scaling With A TeamWith over 45 years of combined corporate experience, founders of Encore Empire, Carmen Reed-Gilkison and Deirdre Harter, work with women who are ready to own the power they've spent decades building by guiding them through the process of mastering their big ideas, wrangling their doubts, and taking action with smart, actionable strategy.They're a duo of a CPA and a Certified Online Business Manager & Whole Person Coach, each with their own entrepreneurial background, who have teamed up to help other women in their age bracket cash in on their life experience.Carmen and Deirdre are committed to honoring the perspective and insight women over forty bring to the table because real magic happens when we devote our time and energy not to taking care of everyone else—but to finally realize our own goals and ambitions.The Marketing Methodology Workshop: https://encoreempire.com/bopEncore Empire Website: https://encoreempire.com/Join our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

This is Part 1 of a 5-part series we're doing to bring forward the importance of building a values-based business and a values-based life. Values are our guideposts. When we're out of alignment with our values, everything feels "off." If you haven't tapped into your values yet, when things feel out of alignment, you might not know where to look for confirmation or answers. In this first part of our series, we're going to give you a peek behind the curtain of Encore Empire and how we identified our personal values and used those to identify the values for the company. We'll cover what our values mean to us and how we used them to set up Encore Empire as a values-based business and to create and nurture a values-based partnership. Get access to our free Values Exercise downloadable PDF here: https://vip.encoreempire.com/valuesLet's Connect! For complete episode transcripts, head over to https://encoreempire.com/podcast Website: https://encoreempire.com Ready to find out what it would be like to get the expert guidance from Carmen & Deirdre that you need to achieve your business goals? Head over to https://vip.encoreempire.com/ebi Register for the FREE Marketing Methodology Workshop: https://encoreempire.com/mmw Business Growth Resources: https://vip.encoreempire.com Facebook Group: https://www.facebook.com/groups/empireofunstoppablewomen

Today I interview the founders of Encore Empire, Carmen Reed-Gilkison and Deirdre Harter.We discuss:How these two women combined their different backgrounds to shift to helping women own their power in their age bracket.What a CEO mindset is, and how to shift to this way of thinkingThe 3 phases of an empowered CEO and what to focus on in each phaseHow to simplify and optimize your businessHow to use CEO time to stay focused so you can grow your business at every levelWith over 45 years of combined corporate experience, founders of Encore Empire, Carmen Reed-Gilkison and Deirdre Harter, work with women who are ready to own the power they've spent decades building by guiding them through the process of mastering their big ideas, wrangling their doubts, and taking action with smart, actionable strategy.They're a duo of a CPA and a Certified Online Business Manager & Whole Person Coach, each with their own entrepreneurial background, who have teamed up to help other women in their age bracket cash in on their life experience. Carmen and Deirdre are committed to honoring the perspective and insight women in this age bracket bring to the table because real magic happens when we devote our time and energy not to taking care of everyone else—but to finally realize our own goals and ambitions. https://encoreempire.com https://encoreempire.com/mmwhttps://www.facebook.com/groups/empireofunstoppablewomenhttps://www.facebook.com/EncoreEmpirehttps://www.linkedin.com/company/encore-empirehttps://www.linkedin.com/in/carmen-reed-gilkison/https://www.linkedin.com/in/deirdre-harter/Register for Jennifer's FREE workshop on Sept. 21st at 12:30pm PST "3 Simple Steps to Master Your Mindset so you can sign dream clients on repeat!"I hope you can join live but if not there will be a replay available.Here is the link!https://bit.ly/3MYMJoin my weekly Coffee Chat every Thursday at 12pm PST by signing up for free HERE.Join my weekly Coffee Chat every Thursday at 12pm PST by signing up for free HERE.

Are you on this entrepreneurial journey with someone else?Business owners often ask whether or not I can help them with their specific type of business. Perhaps they're a business selling a product instead of a service, or they're in a very unique niche. And while most of the small businesses I work with are solopreneurs, sometimes I see two people who've come together as business partners.Co-CEOs need support, strategies, and systems specifically designed to help them too, because a partnership can open up new communication and work challenges. That's why today I've invited Carmen Reed-Gilkison and Deirdre Harter, the co-CEOs of Encore Empire, to share their perspective on how two people can efficiently work together.In this episode of the Promote Yourself to CEO podcast, you'll hear how they've streamlined and upleveled how they communicate in their business. They'll discuss how they ensure they're not stepping on the other's toes or accidentally re-doing the other's work... and avoid overworking themselves in the process. On this episode of Promote Yourself to CEO:6:06 - Where did the idea come from to form a business partnership and launch Encore Empire? Deirdre and Carmen discuss how they came together.10:07 - Deirdre and Carmen love working with midlife women looking to launch something new. Why do they focus on this specific group?16:25 - Where was Encore Empire a year ago when Deirdre and Carmen first joined The CEO Collective? They talk about the changes they've made in their business since.25:19 - Deirdre and Carmen share the biggest takeaway they've implemented (and recommend) as business partners from attending the CEO retreats and working within the Collective.30:30 - What are Deirdre and Carmen most proud of accomplishing in the last year? What's really made a difference for their business?Mentioned in Better Communication Between You and Your Business Partner With Encore Empire90-Day CEO Operating SystemEncore EmpireEncore Empire on Facebook and LinkedInEmpire of Unstoppable Women FB GroupThe Marketing Methodology WorkshopThe CEO RetreatThe CEO CollectiveRacheal on Instagram and TikTokRate and review on Apple Podcasts

With over 45 years of combined corporate experience, founders of Encore Empire, Carmen Reed-Gilkison and Deirdre Harter, work with women who are ready to own the power they've spent decades building by guiding them through the process of mastering their big ideas, wrangling their doubts, and taking action with smart, actionable strategy. They're a duo of a CPA and a Certified Online Business Manager & Whole Person Coach, each with their own entrepreneurial background, who have teamed up to help other women in their age bracket cash in on their life experience.  Carmen and Deirdre are committed to honoring the perspective and insight women in this age bracket bring to the table because real magic happens when we devote our time and energy not to taking care of everyone else—but to finally realize our own goals and ambitions.  In this episode, they share what it means to think like a CEO, and create the empire that you've always desired! Episode Highlights: How to think like a CEO at every stage of your business Emotion and data explained:why each are important to your business Self-value: knowing your worth and applying it to your business Time: how to use it to your advantage You can learn more about Encore Empire here.   A note from your host, Mary: "Thank you for tuning into the Fully Alive podcast! To explore more related content, please join the Fully Alive Facebook group and subscribe to the free ConsciousPreneur magazine."    

With Encore Empire and its founders, Deidre Harter & Carmen Reed-Gilikson, you get a double whammy! They have combined their two areas of expertise and years of wisdom as entrepreneurs to create a uniquely holistic approach to launching and growing businesses. In this episode we talk about some of the ways they work with 40+ female entrepreneurs to help them increase bottom line profits in their online businesses consistently and holistically by leveraging their past experience, honoring their values, and becoming financially savvy.Carmen and Deirdre offer many opportunities to see how they work and if they may be a fit for you and your business, from their Virtual Round Table (mini- master mind events) to their Marketing Methodology Workshop (every 8 weeks). I do recommend checking them out. Ways you can connect with Carmen & Deirdre and take advantage of some of their resources:https://encoreempire.comhttps://vip.encoreempire.com/540-617-8019A little about me:I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected.In appreciation for being here, I have a couple of gifts for you.A LinkedIn Checklist for setting up your fully optimized Profile: https://www.janiceporter.com/linkedin-training.htmlAn opportunity to test drive the Follow Up system I recommend by sending a FREE greeting card (on me): www.sendacardeverytime.comConnect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/JanicePorterBizhttps://twitter.com/janiceporterJoin our Relationships Rule community on FB here:https://www.facebook.com/groups/relationshipsrule/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a note in the comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device.Leave us an iTunes reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.

Join host Elle Nagy and the dynamic Deirdre Harter and Carmen Reed-Gilkison from Encore Empire in Episode Five of Season Two on "The Unapologetic Woman Podcast." Explore the security mindset, self-worth, and the power of collaboration.

They say that two things are inevitable, death and taxes. Well, here at Encore Empire, we believe there's a third, and that's empowerment. When you hang with the right crowd that builds each other up, you give and receive the empowerment you need to build a profitable business and live your best life. Deirdre is about to empower you to understand that being the CFO of your business isn't scary if you have the right guidance. If you like what you hear and you'd like to have the ability to get your business finances sorted out along with your foundational business strategy, you're invited to book a complimentary consultation call here: encoreempire.com/consultLet's Connect! For complete episode transcripts, head over to https://encoreempire.com/podcast Website: https://encoreempire.com Ready to find out what it would be like to get the expert guidance from Carmen & Deirdre that you need to achieve your business goals? Head over to https://vip.encoreempire.com/ebi Register for the FREE Marketing Methodology Workshop: https://encoreempire.com/mmw Business Growth Resources: https://vip.encoreempire.com Facebook Group: https://www.facebook.com/groups/empireofunstoppablewomen

There is no time better than the present to consider strategic partnership to grow your business. In this episode, I interview Carmen Reed-Gilkison, Whole Person Certified Coach, and Deirdre Harter, CPA, are Business Strategists and Co-Founders of Encore Empire. They support mission-oriented women over 40 who hire Encore Empire to help optimize their foundational business strategy so they can focus on positively impacting the world. They help new and established female entrepreneurs increase bottom line profits in their online business consistently and holistically by leveraging their past experience, honoring their values, and becoming financially savvy. With decades of combined entrepreneurial experience, we understand all aspects of business-building in the online marketplace. By combining our two areas of expertise we've created a uniquely holistic approach to launching and growing businesses. They offer a holistic 6-month launchpad program for new entrepreneurs and 12-month next-level profits coaching program focusing on business strategy, systems to scale through the lens of finance and leadership. In this episode we chat about: Their decision to partner versus staying solo What makes their business model work Why they won't be giving up 1:1 anytime soon Why status quo just won't work for Encore Empire The launch of their new podcast Learn with Carmen and Deidre: *** Register for their upcoming Business Validation Method Workshop is starting on December 14, 2021 @ https://encoreempire.com/validate/ Connect with them: hello@encoreempire.com https://encoreempire.com https://www.facebook.com/EncoreEmpire The what of learning is easy. It's in the how of learning where the magic happens and people succeed. Contact Tracy Sherriff about course design and course refinement - tracy@tracysherriff.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

You don't need a brand to be successful! You heard that right. You absolutely unequivocally don't need a brand to be successful. In fact, we recommend avoiding branding altogether until you've got these three things in place, and we'll tell you what they are. This episode is the first of a three-part series about the Encore Empire rebranding journey. We want to share our experience with you so that you know what to focus on, when, and what to expect when you're ready to invest in professional branding. Let's Connect! For complete episode transcripts, head over to https://encoreempire.com/podcast Website: https://encoreempire.com Ready to find out what it would be like to get the expert guidance from Carmen & Deirdre that you need to achieve your business goals? Head over to https://vip.encoreempire.com/ebi Register for the FREE Marketing Methodology Workshop: https://encoreempire.com/mmw Business Growth Resources: https://vip.encoreempire.com Facebook Group: https://www.facebook.com/groups/empireofunstoppablewomen

Carmen Reed-Gilkison & Deirdre Harter came together to create Encore Empire, a coaching business for women in their 40s who are looking to increase their bottom line. Through their unique marketing methodology workshops, they educate women on different strategies that will help them scale their eCommerce business to the next level. Encore Empire offers laser-focused individualized strategy sessions, so their clients can build on their already existing assets and learn how to leverage them to increase their bottom line. In this episode of the One Big Tip podcast, Carmen & Dierdre come together to share the very same tips and strategies they teach their clients in workshops so they can scale their eCommerce businesses. Encore Empire was built by two women who know what it's like to want more. They understand that women often want to chase their dreams and do what it takes to make them a reality. Encore Empire helps women turn the focus on themselves and their dreams. They created workshops to help women grow their eCommerce business and offer one-on-one support coaching to help them deal with the overwhelm. At the beginning of every venture as an entrepreneur, you are highly motivated, but what happens when burnout settles in? Carmen and Dierdre know how to readjust and push forward. They have strategies that push their clients past their limitations to actualize their dreams. Carmen and Dierdre joined forces to create Encore Empire, an agency that helps women scale their business in today's digital marketplace.  Essentially, what Carmen & Deirdre do as the heart and soul of Encore Empire, is help women reinvent themselves. They niched down to a very targeted audience when choosing who they wanted to serve. Women who spent the first half of their careers in corporate America or as caregivers now want to be their own bosses and chase their dreams. The challenge is they don't know how to avoid overwhelm and burnout due to all the available technology they have to choose from. The first thing they did to create success was develop a framework that helps simplify becoming an online entrepreneur. The first step in the framework is to know what you want to be known for and how you want to serve your audience. Carmen and Dierdre help their clients niche down on their offer. The second part of the framework used by Encore Empire to help their clients is utilizing a technique called reverse engineering. This technique requires people to start at the end of their goal and then break down how to get there into actionable, bite-size pieces. This essentially creates the roadmap to their success. The third part of the framework is to know your why. Know what motivated you to start your business, have a clear image of who you want to serve, and what is the best way to reach them. If you follow this framework, Encore Empire believes the only option is for you to reach your potential and create a successful business. Another essential part of their strategy is to have every aspect of your business lead to your one big thing.  Creating this funnel gives your company a clear direction on what needs to get done. Many of their clients struggle because they have a lot of amazing things they want to do. This is where their one-on-one coaching is most effective. In the coaching sessions, the clients are educated on creating additional income streams. But those ancillary income streams can't steer you off track from your one main idea. They need to be able to run on simple automation. That is how you create mastery in your field, boost your reputation, and help your brand stay top of mind. Using these tips, you can scale your eCommerce business. This episode:[2:05] Carmen and Dierdre walk through how they created Encore EmpireTheir why - helping women in their 40s move ahead without the overwhelmIt's importantSupport the show

In this episode, Carmen Reed-Gilkison and Deirdre Harter share what sets Encore Empire apart from all of the other coaching programs out there. They discuss the application and onboarding process, what you can expect in the program, the time commitment, and pricing options. Dr. Katica Krajinovic, Monica Delius, and Jocelyn Boothby also share their client success stories and how Encore Empire has benefited them. Topics Include: Who we work with Our application and onboarding process Setting up a custom strategy Customized monthly coaching What you can expect Relationship building Collaboration and client opportunities Pricing and payment plans Encore Empire member benefits The things that you need and don't need The time commitment Client testimonials And other topics... Quotes of Impact “What we help address in our program that a lot of others don't, is that individual and customized aspect that we put together with our client to help build their foundational business strategy.” “It's really important to us that we work with you collaboratively, that you're not just thrown onto a platform to go through and learn all of this stuff and then ask questions, watch some videos, and figure it out on your own.” “One of the things that we believe every entrepreneur who is in this space, if you're serving others, is relationship building– that is a foundational pillar for everybody. It may look different, you may need to have a larger network or smaller network, but absolutely everybody needs to have this relationship building aspect put into their business.” “There are some coaches out there who are going to teach you a skill, it might be a LinkedIn coach, or it might be someone who is a sales coach, or a speaking coach. That's really teaching you one singular skill, and you can get that through either one-on-one or a program or a course, but what we're doing at Encore Business Incubator is we are building your foundational business strategy.” “Our desire for your success is as great as the desire for our own success.” “I have gained confidence that I have something of value to offer the marketplace.” Dr. Katica Krajinovic “I was kind of stalling at the same numbers…finally, I got over the hurdle…I doubled my clientele, and increased my revenue.” Monica Delius “I think that's the biggest thing, the switch in my mindset as far as what I have to offer and valuing that as it should be valued…as a result, I'm making just about 3X as much every time I sign a client as I would have before I started working with you guys.” Jocelyn BoothbyLet's Connect! For complete episode transcripts, head over to https://encoreempire.com/podcast Website: https://encoreempire.com Ready to find out what it would be like to get the expert guidance from Carmen & Deirdre that you need to achieve your business goals? Head over to https://vip.encoreempire.com/ebi Register for the FREE Marketing Methodology Workshop: https://encoreempire.com/mmw Business Growth Resources: https://vip.encoreempire.com Facebook Group: https://www.facebook.com/groups/empireofunstoppablewomen

Carmen Reed-Gilkison, Whole Person Certified Coach, and Deirdre Harter, CPA, are Business Strategists and Co-Founders of Encore Empire. They support mission-oriented women over 40 who hire Encore Empire to help optimize their foundational business strategy so they can focus on positively impacting the world. They help new and established female entrepreneurs increase bottom line profits in their online business consistently and holistically by leveraging their past experience, honoring their values, and becoming financially savvy. With decades of combined entrepreneurial experience, we understand all aspects of business-building in the online marketplace. By combining our two areas of expertise we've created a uniquely holistic approach to launching and growing businesses. They offer a holistic 6-month launchpad program for new entrepreneurs and 12-month next-level profits coaching program focusing on business strategy, systems to scale through the lens of finance and leadership. In this episode we chat about: Their decision to partner versus staying solo What makes their business model work Why they won't be giving up 1:1 anytime soon Why status quo just won't work for Encore Empire The launch of their new podcast Learn with Carmen and Deidre: *** Register for their upcoming Business Validation Method Workshop is starting on December 14, 2021 @ https://encoreempire.com/validate/ Connect with them: hello@encoreempire.com https://encoreempire.com https://www.facebook.com/EncoreEmpire The what of learning is easy. It's in the how of learning where the magic happens and people succeed. Contact Tracy Sherriff about course design and course refinement - tracy@tracysherriff.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Carmen Reed-Gilkison, Whole Person Certified Coach, and Deirdre Harter, CPA, and Business Strategist are the Co-Founders of Encore Empire. Mission-oriented women over 40 hire Encore Empire to help optimize their foundational business strategy so they can focus on positively impacting the world. We help new and established female entrepreneurs increase bottom line profits in their online business consistently and holistically by leveraging their past experience, honoring their values, and becoming financially savvy. With decades of combined entrepreneurial experience, we understand all aspects of business-building in the online marketplace. By combining our two areas of expertise we've created a uniquely holistic approach to launching and growing businesses. Women relate and interact differently at this age than their younger counterparts, and definitely different than men. We believe in relationship marketing and that's where women in midlife excel. The majority of our activities take place inside our free Facebook Group: Empire of Unstoppable Midlife Women Building Profitable Businesses. You are cordially invited to join us for free weekly training, monthly networking events, twice weekly business promotion posts, and more! We offer a holistic 9-month Business Incubator program for entrepreneurs focusing on business strategy, sales and marketing, and building systems to scale through the lens of finance and leadership. Contact info: hello@encoreempire.com https://encoreempire.com/ https://www.facebook.com/EncoreEmpire https://www.linkedin.com/company/encore-empire Interesting in joining our year long Expert Authority Mastermind, where you will learn how to get clear on your audience, avatar, marketing strategy, launch your podcast and write your book? Book a call with us here to see if it's a good fit for you: https://scottaaron.as.me/expertauthority

Episode number one is an introduction to the founders of Encore Empire, Carmen Reed-Gilkison and Deirdre Harter. We have an interesting story regarding how we met and began our company. We share some of the challenges we were experiencing that led us to becoming ripe for collaboration, and a little about our backgrounds. Deirdre Harter: [00:00:00] So Carmen and I got together a little over a year ago and we started Encore Empire, and we wanted to talk a little bit about how did we get to that place, how did we meet, and why do we do what we do? Now, my background is that of a CPA. I spent over 20 years in public accounting and about 14 years ago started a side hustle and I was selling products online. And at the time, it was simply because I needed the extra money, even though I made a good salary. My husband had a medical condition and was out of work for several months, and I realized that we just didn't have enough to make ends meet on just what I was bringing home, and that's when my entrepreneurial journey began. And from that point, I moved into helping other entrepreneurs with their businesses because I learned so many things during that period of time: How to do it all, how to take care of the family and the kids and the home, and a very demanding career, all at the same time and still build my business. So I really wanted to share all those things that I learned along the way, on top of all of the business model and strategy information that I had from working with small business owners for all those years. I wanted to do something bigger than what I was already doing, and I wasn't quite sure how to do it. And then, that's when I met Carmen. So Carmen, tell us about your journey and how you got to this point. Carmen Reed-Gilkison: [00:01:36] Sure. I mean, our story is so great and it's so fun. And basically, we converged because we had the same goals. And what got me to the point where when I met Deirdre, I knew that this was something special and we were, you know, we decided to work together. I had a very high-powered career in corporate for 20 plus years, and I had learned a lot. I had done a lot and I was really burnt out. And I was, you know, right around when 50 hit, it was also coincidentally, the time when my daughter is old enough to move out. So she's she moves out. And suddenly it's like all those years of raising another human, you know, and doing all the things for someone else come to a halt. Plus then the burnout and it kind of equaled the midlife crisis thing that people experience. Although I like to call it a midlife awakening because I like to put a positive spin on things really. And because I also believe that it really is that. I think we have that that happen to us in our lives and it can happen in other times than midlife as well. But when you have something like that happen, it's really a wake-up call like you're being called to pay attention. So what was I feeling? I was feeling like, is this all there is? And at the same time, I was looking at what I had done and built and created and, you know, feeling like I shouldn't be saying, is this all there is I should be saying, I did it, you know, but I was burnt out and I didn't want to keep doing it. Carmen Reed-Gilkison: [00:03:06] And so I then it took me on a journey inward and I started trying to figure out what it was that I really wanted to do, that would light me up. I knew that I wanted to have my own business because I wanted my own security. And at that time, you know, I'm fifty, fifty-one and I'm thinking, OK, I have an excellent resume, marketable skills, but if I were to go out to the job market right now, I'm competing against all the younger people. And I didn't know how I would fare. And not only that, but I also didn't want to repeat the same thing like switch jump ship from one place to another when where I was was really good. So in my mind, the only way to really rise above that or out of that was to create my own business. But I and I didn't know how. I had all these marketable skills, but how was I going to turn that into a business? So my journey was a long, winding one, and essentially I started, I started helping small businesses. I started one thing, I pivoted a little, learned a little bit more, did another thing and hit on the topic of helping women in midlife find out what their new purpose was. Because that was kind of what my journey was at the time. And I always wanted to be able to help them create a business. But I was just figuring that out on my own back then. So, fast forward a few years and I had a business and I was selling a course and it was OK. Carmen Reed-Gilkison: [00:04:38] It was about purpose. That was fine, but I still had this nagging thing that I really want to teach people how to start their own business. But I didn't feel like I had all the expertise I needed or that I could do that on top of, I was still working at my job. I still I had my own company now and then, what am I going to try to do this whole other thing? And then, you know, then came August of 2020 when both of us attended this online summit, and that's where we met. And so it's just funny because that was it was something that was supposed to be in person, but they were doing it online because of COVID and it was a very - like I paid forty-seven dollars to go to that. And when I think of like that was the best forty-seven dollars I've ever spent because, you know, we met. And then you were really good Deirdre about like tapping me on the shoulder like, Hey, hey, let's let's keep continuing discussing things after this three-day conference or whatever. And I was all I thought, that's cool, but you are a lot more persistent than I would have been. So I'm always grateful because that led us to meeting, you know, once a month, then maybe, well, gosh, we should probably meet every two weeks, and then pretty soon it was we're meeting every week. And then before you know it, we're we're starting a venture together. Deirdre Harter: [00:05:51] Yeah. And you know, that whole thing about, you know, following up after an event like that, I followed up with several of the other women that were there as well. Because I learned a long time ago this was something that was taught to us as I moved up into higher positions in public accounting. You know, I was expected to bring in new clients. And so the main way to do that was networking and building relationships with people. Now that was done on a local scale. And I was actually one of the first in our firm to ever even consider social media, you know, and using that as a way to bring in new clients. Because we didn't have to help just local people, we could help clients everywhere. In fact, we'd have clients that were local and then they move to another state and they remained clients of ours. And so, because I was starting my own business online, I was learning all about social media marketing. And so I kind of took that and put it together with what I knew about relationship marketing. And, you know, put all that together. And it was kind of a big epiphany for the partners in my firm. They're like, Wow, we didn't know you could do that. So, I really got a lot of great experience there, and that's what really helped me and how I knew to look for the people that I resonated with and look for collaboration opportunities because I was kind of at that same point, Carmen was. You know, for a year I turned 50, and then for that whole next year, I was running my business and same kind of situation where I'm thinking, I've done it. Deirdre Harter: [00:07:29] I did what I set out to do. I have full-time freedom. I can do whatever I want because it's my business. There's no one, you know, telling me what I have to do, what I can and can't do. But it just didn't feel like enough. Like there was something more and it kept bugging me. I wasn't quite sure. So I thought, OK, well, maybe I should go into, you know what I'd always been doing, and that was advising clients on the financial side of things because I knew I was very talented at that. But even that just wasn't hitting the mark for me. And I just didn't know what that was. And so because I was just going with my natural instincts and what I knew to do, what Carmen was saying during this, this event. We got to interact through Slack, which was really interesting. It was really hitting home for me and really resonating. And so that's why I followed up and I had worked with partners in the past. Deirdre Harter: [00:08:28] I'd done joint ventures before. And they were, you know, some were successful, but none of them were long-term. Like, I knew it was a one-off thing, you know, we were going to do a project together, but then we were not resonating enough to continue on. But I just when I talked with you, Carmen, I knew that it was completely different. And you know, looking back, in hindsight, I believe it was divine intervention because it was the answer I was looking for and I but I couldn't name it, and I didn't know it at the time. But I know that's exactly what it was. And I had the whole business side and I really wanted to build a coaching and advising service that was more holistic. Because in the coaching work I was doing already, it was all business, all financial, and I could see how a lot of the problems people were having and the struggles were based on mindset issues and on their personal life. And I, I wasn't equipped to handle all that. I mean, I could give, you know, common-sense advice. And what I knew to that worked for me, but I really knew that I needed that extra piece and make it a much more holistic program, and it would be so much more powerful. And that's where you came in. Carmen Reed-Gilkison: [00:09:44] Yeah. And I mean, the thing about it is when you know, a lot of people are like, Oh, you guys are so lucky and we feel very lucky. And we both believe divine intervention because we met in August and we launched Encore Empire in November. But what we don't often talk about and what we should, we should definitely have people understand is that we did go into it thinking that we're going to do something for six months. That was our start. Because, you know, when you we didn't know each other for very long and yes, we hit it off and resonated and things were really rolling. But at the same time, that's like a little bit unsettling because you're like, Well, gosh, do I really know her? Does she really know me? I don't know. And so then when you're going to put two people together, there's always a little bit of a concern like, am I going to end up writing her coattails? Is she going to end up riding mine? Is one of us going to be doing more than the other? I mean, how do you know; and you don't know until you start something, and that's why for anyone who is interested, we would definitely highly recommend setting an end date like we set six months. Carmen Reed-Gilkison: [00:10:47] We're going to do this thing for six months and see what happened, and it just ended up being great. And so we kept it up. And then we formalized our company and, you know, got an LLC and did the whole nine yards. But I don't know that that's necessarily the way that it always happens. But the fact that what Deirdre said, you know, I wanted to help teach women how to start a business, and I had some experience doing that. But my I was a certified whole person coach, helping with the mindset and finding purpose. And then here comes Deidre, who has all that business thing. It was just like, perfect a perfect match, because then we are able to offer this holistic, nurturing, and guidance to our clients. And we've had some clients who really rely on Deirdre's tax knowledge and her expertise. Then we have others who we've had coaching sessions and not spoken one word of business, and they were so grateful they're almost in tears. And it's really rewarding to be able to combine both of our expertise that way and then be able to guide women to improving what they're already doing in their business. And I just I couldn't ask for anything more. I think we're both very lucky. Deirdre Harter: [00:12:02] And because of that, you know, we started thinking about that part of it too, like how fortunate we really were. And that is one of the things that's missing for most women in business. You know, everyone starts out as a solopreneur, and a lot of times they get stuck there. And they don't have a team because they're either don't know how to build a team or the income's not there. They don't have the money to do it because they're hitting a glass ceiling in their own business on the sales side. Because they have limited bandwidth and it's sort of a catch twenty-two, right? You don't have the time to make more money and you don't have more money to get the help to free up your time. And so it's a conundrum and you don't really know how to get out of that. And what we wanted to provide and what we do provide for our clients is we act like their silent business partner. So we're giving that dynamic of having experts help them in their business side by side. We're looking at everything that they're doing and we're building out the foundational business strategy that's going to allow them to scale beyond themselves or to scale up to the income level that they want to. Deirdre Harter: [00:13:14] And we're providing that guidance because what happens is you spend all your time in business doing all the things right? You hear about this way of marketing, you hear about this sales process or strategy. And so you're trying all different things and you end up diluting all your efforts because you're spread too thin in too many different areas. And by having business partners come in who have the experience, we can look at what you're doing and say, OK, let's focus here. Let's prioritize what needs to happen first, and let's build out this strategy so that you can reach your goals and you can do it in a way that feels aligned with you. Carmen talked about that inside-out approach. Everybody starts on the outside looking at what are all the things, what's the flavor of the month marketing strategy and tactic. But really, you need to start on the inside, like what are your values and what is most important to you? And let's build a business, not a job, that you absolutely love and lights you up. Because when you do that, you're in your genius zone, and when you're in your genius zone and you're loving what you're doing, everything is easier and everything moves a whole lot faster in the right direction. Carmen Reed-Gilkison: [00:14:28] That's right. And you know, since we have started this and it's been a year and we've hit all of our goals and we're going strong and it's fabulous. A few things have come to light. First of all, I would now be able to take my corporate skills and turn them into a business. And essentially, that's what I've done right? Within our business, we deal with marketing, copywriting and all that stuff, and that's the stuff that I did in corporate, right? And so all of that comes full circle. And what we like to say is experience elevates everything. All of your experience, whether it's past corporate experience or just life experience, feeds into who you are, and that's why we go inside first and get your values nailed down so that you can look through the lens of what you're really about and create and improve what you've already got going on. So it's extremely valuable to be able to do that, and it's something that we absolutely love to do with our clients. Deirdre Harter: [00:15:27] So, our purpose on this podcast, we're launching this podcast because we've been supporting and educating women inside of our free Facebook group, the Empire of Unstoppable Women, and we wanted to expand our reach. We, our mission is to help as many women as possible to experience the financial freedom and lifestyle freedom that building their business the right way, according to their values and their priorities. It's the most amazing thing anyone can do, and it's what everyone's striving for, and we want to help stop the struggle because we can. And that's why we brought this podcast out. And that's why we are in our group every week and we provide tons of education there in the group, all of it designed to support women in the group in building their profitable online business. Carmen Reed-Gilkison: [00:16:23] So because we have been we've had a year now of providing that kind of valuable content and training to our the members of our Facebook group and we see that it's creating AHA moments, we're changing people's lives, they're understanding, and they're being able to move forward in their own journey. We wanted to be able to bring our message out to a wider audience. And as business strategists, one of the things that we like to focus on is, you know, you've got to you've got to promote, you've got to do marketing and you've got to get visible, but you don't have to do all the things at one time. So if you look at it and our journey, we didn't start a podcast in the very beginning, right? We're adding that on because now is the right time and we do everything strategically, and that's what we help guide our members in and our clients. It's the foundational business strategy of figuring out, you know, you start with your values to figure out what it is that really resonates with you. What is this business going to be about? What are your goals? All that kind of stuff. But more importantly, what are the strategies that are right for you and what you want to do? And what you want to do, even if you are in the same industry as the next person, it's completely individual. And so we really celebrate that and help you celebrate that. And we wanted to be able to bring this out into the world in podcast form to get the message out that, yes, you are unique and yes, your business can be a wonderful, fabulous reflection of who you are. Deirdre Harter: [00:17:54] That's right, and you can be profitable at the same time. You don't have to if you're heart-centered and you want to bring an impact to the world. You can absolutely do that and feel good about the fact that you're earning money at the same time and earning the kind of money that you want to. Because the way I look at it is money and the income that you're getting in your business, that is just a metric. It tells you how much impact are you having. Because if you don't have the money, then you can't make the impact. So the greater the impact, the greater that the income is. So it's really just a way for you to measure what is that impact. And the money is a tool for you to use to build the right kind of strategies and to increase your visibility and increase the impact, and it can go on and on up to whatever point you want to reach. Carmen Reed-Gilkison: [00:18:49] That's right. So if you'd like to take advantage of our weekly training inside of our Facebook group, please look us up on Facebook. As Deirdre mentioned, it is the Empire of Unstoppable Women and we will see you there. Deirdre Harter: [00:19:01] We believe that experience elevates everything, and every woman over 40 has a lifetime of experiences that make her powerful. Carmen Reed-Gilkison: [00:19:12] We know without a doubt that your power is marketable and can become a true to you business that brings security, passion and purpose to your life. Deirdre Harter: [00:19:21] We remove the complication frustration and wasted time and money of trying to figure out how to start and then grow a profitable true to you business. Carmen Reed-Gilkison: [00:19:34] We started this podcast because we want to reach as many people as possible with our message. Values and validation are the keys to success. And you just need a little guidance to achieve your dreams.Let's Connect! For complete episode transcripts, head over to https://encoreempire.com/podcast Website: https://encoreempire.com Ready to find out what it would be like to get the expert guidance from Carmen & Deirdre that you need to achieve your business goals? Head over to https://vip.encoreempire.com/ebi Register for the FREE Marketing Methodology Workshop: https://encoreempire.com/mmw Business Growth Resources: https://vip.encoreempire.com Facebook Group: https://www.facebook.com/groups/empireofunstoppablewomen

Every stage of life has its challenges, especially when you're trying to find balance and happiness. But speaking from experience, midlife is tough. There are so many life changes going on and honestly, you just want to feel grounded and like you're fulfilling your life's mission. But how? It takes work, and often it takes another set of eyes and ears on your thoughts and feelings. This is just one of the things I'm talking about with this week's guests, Carmen Reed-Gilkison and Deirdre Harter. If you're feeling like you need a bit of a shift in life or business, this is the episode for you. And we're talking about what to do in business to ensure you're on the right track. Tune in now! Mentioned in This Episode Episode 135: When Long-Term Content Planning Goes Wrong Optimize Your Online Business LIVE About Carmen Reed-Gilkison and Deirdre Harter Carmen Reed-Gilkison, whole person certified coach, and Deirdre Harter, CPA and business strategist, are the Co-Founders of Encore Empire. Mission-oriented women over 40 hire Encore Empire to help optimize their foundational business strategy so they can focus on positively impacting the world. Carmen and Deirdre help new and established female entrepreneurs increase bottom line profits in their online business consistently and holistically by leveraging their past experience, honoring their values, and becoming financially savvy. With decades of combined entrepreneurial experience, they understand all aspects of business-building in the online marketplace. By combining their two areas of expertise Carmen and Deirdre have created a uniquely holistic approach to launching and growing businesses. Women relate and interact differently at this age than their younger counterparts, and definitely different than men. Carmen and Dierdre believe in relationship marketing and that's where women in midlife excel.

Midlife women are going into entrepreneurship, and they don't have to stumble around guessing how to get cash flowing while building their sustainable business.  Today's guests, Carmen Reed-Gilkison and Deidre Harter founded Encore Empire because women over 40 have great success when they go into entrepreneurship, taking a holistic approach! https://encoreempire.com/ Highlights Figure out what you want to do-get introduced to yourself Connect with your values and use them as tools Determine what idea fits your values and is there a market for that idea Before you buy a logo, website, that traditional frills, make a sale! Can the business pay for itself? Episode Sponsors  Podcast Academy Online.com Imagining, building, and launching your podcast isn't hard when you have the right balance of information and accountability.  Podcast Academy Online.com will help you build, show up in all major podcast directories like Spotify, Apple Podcasts, and share your message with the world. So visit https://podcastacademyonline.com/, and let's develop your podcast! Buzzsprout I recommend Buzzsprout to my students at Podcast Academy – they get your show listed in every major podcast platform seamlessly – follow the link in the show notes to receive a $20 Amazon gift card for a paid plan & this helps support the show https://www.buzzsprout.com/?referrer_id=270059

Business Strategies & Knowing Your Worth Starting a new business can be an exciting yet terrifying decision to make. Our guests for this episode of SecondWind, Deirdre Harter and Carmen Reed-Gilkison, make it their goal to help alleviate the fear that comes with this new career path. Their focus is helping you build a solid foundational business strategy that is rooted in your values. We discuss how women are taught to put ourselves last, and how that presents itself in how we charge for our services. Carmen Reed-Gilkison, Whole Person Certified Coach, and Deirdre Harter, CPA, and Business Strategy Coach are the Co-Founders of Encore Empire. We help new and established female entrepreneurs over 40 increase bottom line profits in their online business consistently and holistically by leveraging their past experience, honoring their values, and becoming financially savvy. With decades of combined entrepreneurial experience, we understand all aspects of business-building in the online marketplace. By combining our two areas of expertise we've created a uniquely holistic approach to launching and growing businesses for women over 40. Women relate and interact differently at this age than their younger counterparts, and definitely different than men. We believe in relationship-marketing and that's where women over 40 excel. The majority of our activities take place inside our free Facebook Group: Empire of Unstoppable Midlife Women Building Profitable Businesses. You are cordially invited to join us for free weekly training, monthly networking events, bi-weekly business promotion posts, and more! We offer a holistic 6-month launchpad program for new entrepreneurs and 12-month next-level profits coaching program focusing on business strategy, systems to scale through the lens of finance and leadership. “The women who are drawn to us are women who are action takers. They realize that they have decades of life experience that is valuable, and they have a dream that they want to bring out to the world.” Carmen Reed-Gilkison “We tend to work a lot with heart centered entrepreneurs...We are doing this in a holistic manner.” Deirdre Harter What You'll Learn from This Episode: How Covid-19 forced business owners to make major changes with the services they provide. How adopting a feminine way of doing business can be beneficial Why their clients are often uncomfortable with discussing compensation for their work, and how they can avoid feeling this way The power your mindset has in your entrepreneurial journey When you get to midlife you begin to look at things from a different perspective and think about your legacy Being okay with your entrepreneurial journey not being linear Important things to know about building a business based on your values Featured on the Show: Website | Facebook | YouTube | LinkedIn | Instagram Effortless Happiness: How to Find Your Voice and Finally Ask For What You Really Want Paperback or Kindle copy.

Deirdre Harter, CPA, and Carmen Reed-Gilkison, certified Whole Person Coach, are co-founders of Encore Empire. They help women over forty cash-in on their life experience by empowering them to start and grow their own businesses. Their values-driven method is a breath of fresh air in the entrepreneurial space. www.encoreempire.com facebook.com/encoreempire instagram.com/encore.empire.official hello@encoreempire.com

In this show I interview Carmen Reed-Gilkison, Co-Founder of Encore Empire. Carmen is a Certified Whole Person Coach. She helps women over forty cash-in on their life experience by putting it to work for them so they can start their own business, create their own economy and impact the world with their gifts. She's passionate about empowering women at a time in life when many become lost. Carmen has been investing time and energy into her business after she woke up one day and wondered “Is this all there is?” She's been side hustling for a few years now and has just announced she will soon be transitioning out of her corporate job. Carmen talks about: Her first missteps with course design What changed in her approach to allow her to feel like she's final got the pieces fitting together The benefits she's experienced in choosing a business partner How she is designing with scale in mind as they've launched their coaching program Encore Empire The Leverage Your Life Summit she is hosting with her partner at the end of March Resources Mentioned Kelly Roach Live Launch Method Danny Inny - Leveraged Learning [Download the Free Book] Connect with Carmen Facebook Group:https://www.facebook.com/groups/empireofunstoppablewomen Website: https://encoreempire.com The what of learning is easy. It's in the how of learning where the magic happens and people succeed. Contact Tracy Sherriff about course design and course refinement - tracy@tracysherriff.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.