Podcasts about exposure ninja

The search landscape is evolving dramatically, with Apple potentially dropping Google as Safari's default search engine — which could redirect billions of daily searches to alternative platforms.During testimony in Google's antitrust case, Apple's Senior Vice President Eddie Cue revealed that Safari searches are declining for the first time in 20 years, suggesting Apple might end its long-standing partnership with Google.While sceptics point to the $20 billion annual deal that Google pays Apple, the underlying shift in search behaviour is undeniable:• AI Overviews now reach 1.5 billion monthly users• AI search traffic for some businesses has grown from 5% to 25% within six months• 13% of all monitored queries triggered AI overviews in March (doubled from January)In this episode, Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) cover:• The real motivations behind Apple's potential move away from Google (including strategic acquisition possibilities)• Why traffic patterns are already shifting toward "zero-click" searches and how businesses like NerdWallet are adapting• How the rise of Perplexity, ChatGPT, and other AI search tools is changing visibility dynamics• A three-part framework for optimising your brand's presence across all AI search platforms• Tools like Profound and Semrush's AI Search for measuring your current AI search visibilityCharlie and Dale share real-world examples, including how qualified traffic from AI search is already converting for businesses in competitive sectors like mortgage lending.If you're concerned about maintaining visibility in this rapidly evolving search landscape, this episode provides a clear roadmap for measuring, tracking, and optimising for AI search while these platforms are still in their growth phase.Get the show notes:https://exposureninja.com/podcast/dojo-50/Listen to these episodes next:Everything Marketers Should Know About ChatGPT's Shopping Updatehttps://exposureninja.com/podcast/dojo-49/Are AI Overviews Going to Impact Your Commercial Traffic?https://exposureninja.com/podcast/dojo-48/How To Rank in ChatGPT (with Client Examples)https://exposureninja.com/podcast/348/

This is a BONUS EPISODE of the Digital Marketing Podcast by Exposure Ninja---------------The marketing landscape is becoming increasingly automated and impersonal — yet consumers are longing for authentic connections before making major purchasing decisions.This disconnect creates an unprecedented opportunity for forward-thinking marketers willing to take a radical approach: putting humans back at the center of their strategy.Over $1 trillion was spent on advertising last year, but studies show people only remember about 3% of the ads they see. That means roughly $950 billion was wasted on forgettable marketing that failed to create meaningful connections.In this episode, Exposure Ninja's CEO, Charlie Marchant, is joined by Phil Tregus-Evans, CEO of Giraffe Social Media and author of the new book "Human First Marketing," who reveals:• Why treating B2B customers as data points rather than humans is destroying trust and wasting marketing budgets (and the simple shift that instantly changes how prospects respond)• The shocking problems with the traditional marketing funnel that dates back to 1898 (and the innovative "Pinball Method" that accurately reflects how modern buyers actually make decisions)• A practical framework called EMPATH that replaces outdated customer avatars with nuanced human understanding that captures what demographics consistently miss• How to strategically balance AI implementation with authentic human connection (avoiding the "lazy AI" trap that makes your content instantly forgettable)In this episode, you'll discover why putting real team members at the forefront of your marketing substantially increases conversion rates and how leading brands are rebuilding trust in an increasingly sceptical marketplace.As Phil explains: "I think with the advance of data and all of the different ways we now do marketing, we've kind of lost touch a little bit with the fact that when you boil it down, marketing is just one group of humans trying to demonstrate the value they can provide to another group of humans."If your competitors are fixated on automation while neglecting the human element, this episode provides your roadmap to meaningful differentiation that drives sustainable growth through authentic connection.

Welcome to The Dojo, a search marketing news podcast for goal-driven marketing leaders, hosted by Exposure Ninja, featuring Charlie Marchant (CEO) and Dale Davies (Head of Marketing)."Sorry, you can't sprinkle some experiences on your web pages."Google just dropped a bombshell statement claiming "you can't add E-E-A-T to your website" — but this widely misinterpreted comment hides a crucial truth that forward-thinking marketers need to understand.While Google's John Mueller dismissed the idea of "sprinkling experience on your web pages," what he was actually pushing back against, in our opinion, was artificial attempts to fake expertise through AI-generated authors and fabricated credentials.For businesses committed to authentic marketing, this distinction matters enormously — because genuine E-E-A-T signals remain one of the most powerful drivers of both search visibility and conversion rates.In this episode, we unpack:• The full context of Mueller's comments — and why they've been dangerously misinterpreted by some in the industry• Why E-E-A-T matters for all businesses — not just those in YMYL (Your Money, Your Life) categories• Actionable frameworks for authentically showcasing your expertise, experience, authority, and trustworthiness that satisfy both Google and potential customers• How E-E-A-T extends beyond SEO into every stage of your marketing funnel — from ads to emails to conversion optimization• The evolving relationship between links, mentions, and E-E-A-T signals — and why quality third-party validation remains crucialCharlie and Dale share practical implementation strategies based on work with real clients across multiple sectors, demonstrating how authentic expertise signals drive measurable business outcomes.As Charlie explains in the episode:"For businesses targeting decision-makers, seeing experience and expertise is crucial. Going beyond just content ranking and thinking about purchasing decisions — businesses absolutely want to purchase from other businesses that show credentials and experience. You trust them more than businesses where you're not seeing that."If you're ready to move beyond simplistic interpretations and implement a sophisticated E-E-A-T strategy that drives both rankings and revenue, this episode provides your complete action plan.Get the show notes: https://exposureninja.com/podcast/dojo-47/Listen to these episodes next:Everything Marketing Leaders Should Know About Google's NEW AI Modehttps://exposureninja.com/podcast/dojo-46/Copy This IMPACTFUL Brand Marketing Strategy in 2025https://exposureninja.com/podcast/extra-048/Copy This PERFECT Digital Marketing Strategy in 2025https://exposureninja.com/podcast/extra-047/

The following is a BONUS EPISODE recorded by the Exposure Ninja team.----------Email marketing continues to deliver the highest ROI of any digital channel in 2025 — but only for marketers who understand the critical shifts transforming this landscape.While many marketing leaders report diminishing returns from their email efforts, forward-thinking teams are leveraging new approaches that generate extraordinary results in both B2B and B2C environments.For businesses targeting high-value decision-makers, understanding these evolving strategies isn't just valuable — it's essential for survival in an increasingly competitive digital marketplace.In this episode, we reveal:• The crucial differences between B2B and B2C email strategies in 2025 — including how the "legitimate interest" provision in GDPR creates powerful opportunities for targeted business outreach• Why affordable data platforms like Apollo.io have revolutionized B2B email marketing by democratising access to high-quality business contact information• How to combat inbox saturation through a decisive shift from quantity to quality (most executives now receive 5-10 cold emails daily and automatically ignore generic outreach)• The non-negotiable importance of revenue attribution and how to implement proper tracking for every email campaign• A comprehensive 7-step checklist for building a high-ROI email marketing machineI'll share practical insights from email marketing experts about the specific metrics that matter in 2025 and how to use AI to enhance — not replace — the human element in your communications.As our Email Marketing Team Manager Lennox Potts explains in the episode:"There's going to be a massive shift from quantity to quality and it's already happening if you want to get decent open rates and decent click through rates because everyone out there now is doing some form of email marketing."If you're ready to transform your email marketing from an underperforming channel into your most powerful revenue driver, this episode provides your complete blueprint for success in 2025.Get the show notes:⁠⁠⁠https://exposureninja.com/podcast/extra-050/⁠⁠Listen to the entire marketing strategies series:⁠⁠https://exposure.ninja/strategies-2025⁠⁠Listen to these episodes next:Copy This PERFECT Digital Marketing Strategy in 2025https://exposureninja.com/podcast/extra-047/Copy This UNBEATABLE SEO Strategy in 2025https://exposureninja.com/podcast/extra-046/Copy This PROFITABLE Paid Search Strategy in 2025https://exposureninja.com/podcast/extra-045/

The following is a BONUS EPISODE recorded by the Exposure Ninja team.----------To dominate digital visibility in 2025, you'll need a proven PR strategy focused on three critical elements:- Your narrative authority- Your data-driven approach- Your multi-channel amplificationWith AI-generated content flooding the internet, Google's Search Generative Experience changing discovery, and journalists becoming increasingly selective.Authentic expert-led Digital PR is no longer optional — it's essential.In this episode, Exposure Ninja's Charlie Marchant (CEO), Dale Davies (Head of Marketing), and Abigail Daunton-Johns (Head of Content Marketing) discuss:- How you can create newsworthy stories using first-party data journalists will love- Which thought leadership tactics are delivering exceptional ROI in the AI era- How to build a measurement system that proves your PR's business impactDon't miss this opportunity to copy a Digital PR strategy that's generating real results for businesses just like yours.Get the show notes:⁠⁠⁠https://exposureninja.com/podcast/extra-049/⁠⁠Listen to the entire marketing strategies series:⁠⁠https://exposure.ninja/strategies-2025⁠⁠Listen to these episodes next:Copy This PERFECT Digital Marketing Strategy in 2025https://exposureninja.com/podcast/extra-047/Copy This UNBEATABLE SEO Strategy in 2025https://exposureninja.com/podcast/extra-046/Copy This PROFITABLE Paid Search Strategy in 2025https://exposureninja.com/podcast/extra-045/

The following is a BONUS EPISODE recorded by the Exposure Ninja team.----------To hit your ambitious marketing goals this year you'll need to have three things perfected:- Your branding- Your positioning- Your marketingWith consumer expectations constantly evolving, AI tools eating into Google's share of search, and social platforms becoming many people's natural go-to search engines, broadcasting your message in the right places (and ways) is key.In this episode, Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) discuss:1. How to perfect your positioning2. How to cut through the noise3. How to reach your audience at the right timeGet the show notes:⁠⁠https://exposureninja.com/podcast/extra-048/⁠Listen to the entire marketing strategies series:⁠https://exposure.ninja/strategies-2025⁠Listen to these episodes next:Copy This PERFECT Digital Marketing Strategy in 2025https://exposureninja.com/podcast/extra-047/⁠The Best Digital Marketing Strategies for 2025⁠https://exposureninja.com/podcast/338/How to Get To the Top of Google in 2025https://exposureninja.com/podcast/345/

The following is aBONUS EPISODE recorded by the Exposure Ninja team.----------Let's be honest: marketing in 2025 feels like navigating a constantly shifting landscape.Every week brings fresh challenges — new AI tools reshape search behaviour, social platforms pivot their algorithms, and just when you think you've mastered your PPC creative and ad budgets, Google drops another game-changing update.Despite the changes and complexity of digital marketing today, the fundamentals of what drives results have remained the same.Listen in and learn all about the most important marketing changes and learn how to create a perfect digital marketing strategy for 2025.This session is hosted by:- Tim Cameron-Kitchen, Founder- Charlie Marchant, CEO- Dale Davies, Head of MarketingGet the show notes:⁠https://exposureninja.com/podcast/extra-047/Listen to the entire marketing strategies series:https://exposure.ninja/strategies-2025Listen to these episodes next:Copy This UNBEATABLE SEO Strategy in 2025https://exposureninja.com/podcast/extra-046/The Best Digital Marketing Strategies for 2025https://exposureninja.com/podcast/338/Copy This PROFITABLE Paid Search Strategy in 2025https://exposureninja.com/podcast/extra-045/

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Here's what most marketers are missing about SEO in 2025: while everyone's rushing to AI tools and ChatGPT, the real search opportunity is still happening exactly where it always has been – on Google. We've analysed the latest search data, and here's the data-driven truth: Google still dominates with a massive 89% of all search traffic, and trillions of searches are conducted every year. AI might be changing how people search for information, but it's the high-value, 'money searches' that drive real business that are still overwhelmingly happening on Google. In this episode, we're revealing why ignoring SEO in the age of AI is a critical mistake, and how focusing on user value, brand building, and multi-channel strategies are now essential for SEO success in 2025. Exposure Ninja's Dale Davies⁠ (Head of Marketing), ⁠Charlie Marchant⁠ (CEO), and Andy Tuxford (Head of SEO) will explain how you can strategise and create a truly UNBEATABLE SEO strategy to dominate Google in 2025. Get the show notes: https://exposureninja.com/podcast/extra-046/ Listen to these episodes next: The Best SEO Strategies for 2025 ⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠⁠ How Digital Advertising Works in 2025 ⁠⁠https://exposureninja.com/podcast/343/⁠⁠ Copy This FLAWLESS Content Marketing Strategy in 2025 ⁠⁠https://exposureninja.com/podcast/extra-044/

The following is a BONUS EPISODE, hosted by Exposure Ninja's CEO, Charlie Marchant. ---------- Here's what most marketers are missing about Paid Search in 2025: while everyone's rushing to AI tools, the real transformation is happening right under their noses. We've analysed hundreds of campaigns, and here's the data-driven truth: mobile now drives 75% of all ad spend. Performance Max isn't just another campaign type – it's a six-channel ecosystem that most marketers fundamentally misunderstand. In this episode, we're revealing why broad match keywords are back, and how to leverage signals like device type and search history in ways most marketers aren't utilising enough. Exposure Ninja's Head of PPC, Tom Goodwin, will explain how you can strategise and create a highly profitable Paid Search campaign. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: https://exposureninja.com/podcast/extra-045/ Watch this on YouTube instead: https://exposure.ninja/paid-search-2025 Listen to these episodes next: The Best SEO Strategies for 2025 ⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠ How Digital Advertising Works in 2025 ⁠https://exposureninja.com/podcast/343/⁠ Copy This FLAWLESS Content Marketing Strategy in 2025 ⁠https://exposureninja.com/podcast/extra-044/

Digital advertising is becoming increasingly competitive and costs are rising. It's crucial that you know how the field is changing and how AI and automation might be the key to maximising your ad spend and increasing your ROAS. In this podcast, I cover: - How to analyse your market's ads - How to create ad creative using AI tools - Why data collection is only going to increase in importance - How to maximise your ROI by improving your lead generative processes This podcast has been produced in partnership with Semrush, Exposure Ninja's favourite SEM suite. You can try the tools mentioned in this podcast for free using these links: Try AdCreative.ai for FREE ➡️ https://exposure.ninja/adcreative Try AdClarity for FREE ➡️ https://exposure.ninja/adclarity Try Semrush for FREE ➡️ https://thankyouninjas.com ---------- Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch this as a video instead: https://exposure.ninja/digital-advertising-2025 Get the show notes: ⁠⁠https://exposureninja.com/podcast/343/⁠⁠ Listen to these episodes next: The Best SEO Strategies for 2025 ⁠⁠https://exposureninja.com/podcast/341/ How to Rank in Google's AI Overviews ⁠⁠⁠https://exposureninja.com/podcast/319/⁠⁠ Copy This NEXT-LEVEL GEO Strategy in 2025 https://exposureninja.com/podcast/extra-043/

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Here's what most marketers are missing about content in 2025: while everyone's rushing to implement AI content tools (like copy.ai and Jasper), the reality of what's actually driving results looks completely different. In a recent strategy discussion, three of Exposure Ninja's leading marketing experts broke down exactly what's working in content marketing right now - and more importantly, what isn't. Dale Davies (Head of Marketing), Charlie Marchant (CEO), and Abigail Dalton-Jones (Head of Content Marketing) shared insights from managing hundreds of client campaigns across multiple sectors. The findings challenge everything most marketers think they know about content in 2025. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Join Charlie Marchant, CEO of Exposure Ninja, and Dale Davies for a deep dive into some bold marketing predictions for 2025. From the meteoric rise of AI search platforms to personalised search results and evolving consumer behaviours, they explore how these shifts will fundamentally change digital marketing strategies. With 45% of US and 29% of UK users already embracing generative AI search, the transformation is well underway. For marketing leaders grappling with resource allocation and strategic planning, this episode provides crucial insights into preparing for the AI revolution. Whether you're a marketing or business leader, discover practical steps to adapt your marketing strategy for this rapidly evolving landscape. Learn why early adoption and experimentation are essential for staying competitive in the age of AI-driven search. What You'll Learn Develop strategies to optimise for generative AI search platforms beyond Google Prepare your team for the shift towards personalised search results Adapt your content strategy for longer, more conversational search queries Leverage emerging voice search opportunities effectively Navigate the evolution of visual search and shopping experiences Timestamps 00:00 - Welcome to the Dojo 00:52 - Prediction 1 09:04 - Prediction 2 25:20 - Prediction 3 28:05 - Prediction 4 32:37 - Prediction 5 36:38 - Prediction 6 Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: ⁠⁠⁠https://exposureninja.com/podcast/dojo-45/⁠ Listen to these episodes next: Copy This NEXT-LEVEL GEO Strategy in 2025 ⁠https://exposureninja.com/podcast/extra-043/⁠ Google's WORST NIGHTMARE Just Happened ⁠https://exposureninja.com/podcast/342/⁠ The Best SEO Strategies for 2025 ⁠https://exposureninja.com/podcast/341/

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- By 2026, traditional SEO traffic could plummet by 50% as AI transforms how people discover and evaluate businesses online. But here's the opportunity: while most companies are stuck in outdated SEO tactics, generative AI platforms are creating new ways to capture visibility and traffic. Generative Engine Optimisation (GEO) is fundamentally reshaping search behaviour. The data shows users aren't just changing where they search – they're completely transforming how they interact with search engines. Search Console reveals longer, more conversational queries that mirror AI chatbot interactions. Users have multiple AI platform touchpoints before ever reaching a website through Google. Success requires a shift from traditional SEO thinking. Instead of chasing rankings, businesses need to focus on building genuine authority across platforms, managing user-generated content, and creating clear, contextual content that AI platforms can confidently reference. The early adopters implementing these strategies now will dominate their industries by 2025. In this Podcast Extra, some of our front-line marketers discuss how you can optimise for these new platforms and how to strategise for multi-platform dominance too. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: https://exposureninja.com/podcast/extra-043/

Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether. Timestamps 00:00 — Intro 01:37 — Not Bidding On Your Own Brand 07:01 — Ignoring Quality Score 13:47 — Spelling Errors 16:36 — Sending People to 404 Errors 19:58 — Offers That Expire 22:00 — Not Using Audiences 27:40 — Not Using Broad Match 34:14 — No Performance Max or Only Performance Max Watch the video instead: https://exposure.ninja/8-ppc-mistakes Get the show notes: ⁠⁠⁠https://exposureninja.com/podcast/340 Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Google's AI Overviews to Reach 1 Billion Users by Year-End ⁠⁠⁠https://exposureninja.com/podcast/dojo-38/⁠⁠⁠ Why GEO is the New SEO (and How It Works) ⁠⁠⁠https://exposureninja.com/podcast/336/⁠⁠⁠ The Best B2B Marketing Strategies for 2025 ⁠⁠⁠⁠https://exposureninja.com/podcast/334/

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week, we talk about: Perplexity wants AI to do your shopping for you. What does this mean for retailers? Wicked's Massive Marketing Campaign Ads in AI Overviews Timestamps 00:00 - Welcome to The Dojo by Exposure Ninja 00:31 - Perplexity wants AI to do your shopping for you. What does this mean for retailers? 21:57 - Wicked's Massive Marketing Campaign 40:14 - Ads in AI Overviews Get the show notes: ⁠https://exposureninja.com/podcast/dojo-41/⁠⁠ Request a free review of your website and marketing: ⁠https://exposureninja.com/review/⁠ What to listen to next: Why GEO is the New SEO (and How It Works) ⁠https://exposureninja.com/podcast/336/⁠ The Best Digital Marketing Strategies for 2025 ⁠https://exposureninja.com/podcast/338/⁠ ChatGPT Search is using BING?! – Everything We Know So Far… ⁠https://exposureninja.com/podcast/dojo-39/

ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for. In fact, ChatGPT with Search is just one of a number of new generative engines, meaning generative engine optimisation (GEO) is now an important tool in any marketer's toolkit. So, your next question is probably, "How do I get this thing to recommend my business, products or services?" Here at Exposure Ninja, we've been doing some pioneering work in this space for over a year now. So today we're going to be sharing ChatGPT's search ranking factors with you. Timestamps 00:00 - How ChatGPT with Search Works 04:16 - How to Rank in Search GPT Resources GEO: Generative Engine Optimization - https://arxiv.org/pdf/2311.09735 Google's Search Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf OpenAI's growing list of partnerships - https://searchengineland.com/openais-growing-list-of-partnerships-442974 Watch the video instead: ⁠https://exposure.ninja/gpt-search-ranking Get the show notes: ⁠⁠https://exposureninja.com/podcast/339/⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Google's AI Overviews to Reach 1 Billion Users by Year-End ⁠⁠https://exposureninja.com/podcast/dojo-38/⁠⁠ Why GEO is the New SEO (and How It Works) ⁠⁠https://exposureninja.com/podcast/336/⁠⁠ The Best B2B Marketing Strategies for 2025 ⁠⁠⁠https://exposureninja.com/podcast/334/

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week, we talk about: How to tap into emotions that increase your content's viral potential The best times to post on social media to maximise engagement How to create compelling headlines that make people say, “Oh wow, that's interesting!” What to do if your website is impacted by a Google core algorithm update How to make the most of gift guide season — and why niche is king Timestamps 00:00 - Welcome to The Dojo by Exposure Ninja 00:22 - The Secrets to Going Viral 16:51 - It's Gift Guide Season 34:33 - Everything We Know About the November 2024 Core Algorithm Update So Far Get the show notes: https://exposureninja.com/podcast/dojo-40/⁠ Request a free review of your website and marketing: https://exposureninja.com/review/ What to listen to next: Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ The Best Digital Marketing Strategies for 2025 https://exposureninja.com/podcast/338/ ChatGPT Search is using BING?! – Everything We Know So Far… https://exposureninja.com/podcast/dojo-39/

Today I've got 5 different types of digital marketing strategies to share with you. These are tried and tested strategies that are working right now for Exposure Ninja clients and our portfolio companies. And there's a lot of variety here, meaning there's something for every type of business. In today's video I talk about: Cross-pollination AI Driven Search Upselling, Cross-selling and Subscriptions Video Content Audience Segmentation Watch the video instead: https://www.youtube.com/watch?v=Zrrvt7qTyNY Get the show notes: ⁠https://exposureninja.com/podcast/338/⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Google's AI Overviews to Reach 1 Billion Users by Year-End ⁠https://exposureninja.com/podcast/dojo-38/⁠ Why GEO is the New SEO (and How It Works) ⁠https://exposureninja.com/podcast/336/⁠ The Best B2B Marketing Strategies for 2025 ⁠⁠https://exposureninja.com/podcast/334/

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: The Impact of ChatGPT Search on Marketers The Viral Power of Crumbl Cookies Timestamps 00:00 - The Impact of ChatGPT Search on Marketers 32:38 - The Viral Power of Crumbl Cookies What to Listen to Next Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ AI Overviews Hit 70%+ Coverage – What's Your Strategy? https://exposureninja.com/podcast/dojo-37/ FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/

This podcast episode is sponsored by Semrush. Check out Semrush Local here — exposure.ninja/local Whether you're a large multinational brand with tons of locations or you're a single location business, the world of local SEO is evolving fast and you need to keep up. Not to brag, but the team at Exposure Ninja has won tons of SEO awards, including in local SEO and in some of the world's most competitive markets. So in today's podcast we're going to be sharing that award-winning knowledge and breaking down exactly how to do future proof local SEO, with some strong strategies for the year ahead. Watch the video instead: https://www.youtube.com/watch?v=lPCEZkzIdYc Get the show notes: https://exposureninja.com/podcast/337/⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Google's AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/ Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ The Best B2B Marketing Strategies for 2025 ⁠https://exposureninja.com/podcast/334/

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: A big week for AI… but also some data that puts it all in context IKEA's new face of gaming Stop calling it SEO Timestamps 00:00 - A big week for AI… but also some data that puts it all in context 16:14 - IKEA's new face of gaming 27:43 Stop calling it SEO What to Listen to Next Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ AI Overviews Hit 70%+ Coverage – What's Your Strategy? https://exposureninja.com/podcast/dojo-37/ FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Legal topics have the most AI Overviews - and you're next Google's AI Overviews fail to answer 43% of financial queries The FTC's rules on fake reviews Tesco's stripped back ads Timestamps 00:00 - Legal topics have the most AI Overviews - and you're next 08:57 - Google's AI Overviews fail to answer 43% of financial queries 22:45 - The FTC's rules on fake reviews 32:55 - Tesco's stripped back ads What to Listen to Next Are You Ready for Generative Engine Optimisation (GEO)? https://exposureninja.com/podcast/dojo-36/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/ ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: - Are marketers ready for Generative Search Optimisation? - WordPress BEEF! - The power of social media in mental health awareness Timestamps 00:00 — Intro 02:22 — WordPress BEEF! 14:10 — Are marketers ready for Generative Search Optimisation? 20:19 — The power of social media in mental health awareness 47:53 — Quick Fire Questions What to Listen to Next How To Create the Perfect Marketing Strategy for 2025 https://exposureninja.com/podcast/330/ How to Rank in Google's AI Overviews https://exposureninja.com/podcast/319/ AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/

Over the last decade or so, the team here at Exposure Ninja and I have generated over 100, 000 B2B leads for ourselves and our clients. And in today's podcast, we're going to be breaking down three B2B marketing strategies that you can use if B2B is your vibe. We're going to talk about: - Being really, really helpful via content. - Repurposing like a beast - Thought leadership (but not as you know it). These three strategies form the central pillar of any B2B marketing campaign. Then, you can build everything else you do off them. Watch the video instead: ⁠⁠⁠⁠⁠⁠https://exposure.ninja/b2b-strategies-2025 Get the show notes: ⁠https://exposureninja.com/podcast/334/⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/ Watch This Before Hiring a Marketing Agency: https://exposureninja.com/podcast/332/ Why You Shouldn't Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: - ChatGPT dropped a new update for content writers - Cheap conversation starters - Position one is position none Timestamps 00:00 — Intro 00:11 — ChatGPT dropped a new update for content writers 17:46 — Cheap conversation starters 30:54 — Position one is position none What to Listen to Next Why You Shouldn't Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/ Google Tries to Patch Things Up With SEOs After The Helpful Content Update: https://exposureninja.com/podcast/dojo-33/ AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/

Let's be honest — it's much easier to market a fun, trendy business. D2C subscription service for BBQ charcoal? I could do that in my sleep. But only the world's best marketers can sell something that people know they need, but they don't really want to buy it, like insurance. So today, I'm going to be teaching you some brilliant marketing lessons from 3 disruptive life insurance brands. If you're a fan of seeing good quality marketing, like me and the team at Exposure Ninja are, you're going to love this marketing masterclass. Watch the video instead: ⁠⁠⁠⁠⁠https://exposure.ninja/disruptive-insurance Get the show notes: https://exposureninja.com/podcast/333/ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Watch This Before Hiring a Marketing Agency: https://exposureninja.com/podcast/332/ How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ Why You Shouldn't Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: OpenAI's new model o1 is released Key PPC Takeaways from The Meta Summit 363% Increase In Google Ads Leads using AI Assets Timestamps 00:00 — Intro 00:31 — OpenAI's new model o1 is released 11:00 — Key PPC Takeaways from The Meta Summit 28:06 — 363% Increase In Google Ads Leads using AI Assets Watch the video instead: ⁠⁠⁠⁠https://exposure.ninja/dojo-34 Get the show notes: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/dojo-34 Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: How Many Outbound Links is TOO Many? (And What Google Really Thinks): ⁠https://exposureninja.com/podcast/dojo-32/⁠ NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30): ⁠https://exposureninja.com/podcast/dojo-30/⁠ How to Differentiate Your Brand in an AI World (Dojo #25): ⁠https://exposureninja.com/podcast/dojo-25/

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about: More hints from Google about what it wants to reward with ranking Building an engaged community on social Marketers aren't confident with AI Timestamps 00:00 — Intro 03:05 — More hints from Google about what it wants to reward with ranking 23:10 — Building an engaged community on social 35:51 — Marketers aren't confident with AI Get the show notes: https://exposureninja.com/podcast/dojo-33/ Watch the video: https://exposure.ninja/dojo-33 What to Listen to Next: How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/ Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Perplexity AI plans to start running ads How many outbound links should you be including in your content? Timestamps 00:00 — Intro 00:55 — Perplexity AI plans to start running ads! 16:34 — How many outbound links should you be including in your content? What to Listen to Next AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/ Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/ Listen to This Podcast If Your Website Converts Less than 2%: https://exposureninja.com/podcast/327/

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: What you need to do as Google AI Overviews continue to roll out and change Google Lens collaborates with Emily in Paris Timestamps 00:00 - Intro 00:23 - What you need to do as Google AI Overviews continue to roll out and change 23:23 - Google Lens collaborates with Emily in Paris What to Listen to Next ⁠NEW Google Algorithm Update + AI Overviews Hits the UK⁠⁠: https://exposureninja.com/podcast/dojo-30/ End of Days for Google's Search Dominance?: https://exposureninja.com/podcast/dojo-29/ ⁠⁠“Brat Summer” and the Power of Branding⁠: https://exposureninja.com/podcast/dojo-28/

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week Tim and Dale talk about: 1. Google's August 2024 Algorithm Core Update 2. AI Overviews Hit the UK 3. Marketing Lessons from Harris/Trump's PPC 4. X Gets Even More Unsafe for Brands Watch on YouTube instead: ⁠⁠https://exposure.ninja/dojo-30⁠ Get a FREE review of your website: ⁠⁠https://exposureninja.com/rpod/review⁠⁠ Get the show notes: ⁠⁠https://exposureninja.com/podcast/dojo-30 Timestamps 00:09 – Google's August 2024 Algorithm Core Update 16:28 – AI Overviews Hit the UK 25:02 – Marketing Lessons from Harris/Trump's PPC 33:31 – X Gets Even More Unsafe for Brands 43:51 – "I'm confused!" What to Listen to Next How to Rank in Google's AI Overviews https://exposureninja.com/podcast/319/ How We 10x'd Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/ How to Create the Perfect Marketing Strategy https://exposureninja.com/podcast/297/

Over the last 10 years, the team at Exposure Ninja has analysed over 35,000 websites. Meaning, we understand the main reasons why websites struggle to convert at more than 2%. If you want to go above and beyond this 2% then today's podcast is for you. Get the show notes: ⁠⁠https://exposureninja.com/podcast/327/ Apply for a FREE website and marketing review: ⁠⁠https://exposureninja.com/review/⁠⁠ What to Listen to Next: THIS Is Why Your LANDING PAGES Don't Convert https://exposureninja.com/podcast/261/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/ 600% Lead Gen Boost for Mortgage Client in ONLY 4 Months https://exposureninja.com/podcast/326/

You come to our us because you want to learn how to run awesome digital marketing campaigns. But, there are other types of marketing out there that can work really effectively. One that we've used a lot at Exposure Ninja over the last decade is exhibiting at shows. Lots of companies exhibit at shows, but they approach it in a really haphazard way. Today, I talk you through our digital marketing led approach and explain how you can use it to boost your leads and sales at events. Get the show notes: https://exposureninja.com/podcast/325/ Apply for a FREE website and marketing review: https://exposureninja.com/review/ Timestamps 00:00 — Intro 02:32 — Event Prep and Promotion 12:14 — At the Event 17:13 — After the Event What to Listen to Next: How To Get Qualified B2B Leads using PPC: https://exposureninja.com/podcast/323/ How to Bridge the Gap Between Marketing and Sales: https://exposureninja.com/podcast/321/ How to Build a Cult of Loyal Customers: https://exposureninja.com/podcast/dojo-23/

Tim Cameron-Kitchen, founder of Exposure Ninja, discusses the impact of AI on search and the future of Google. He highlights the emergence of Chat GPT and TikTok as potential threats to Google's dominance. Google responded by integrating AI functionality into its search engine, including Search Generative Experience (SGE) and Perspectives. Tim's agency was one of the first to figure out how to optimize for SGE. However, Google's release of AI overviews, which provide generative AI answers to user queries, received negative feedback. Tim believes that while AI can potentially disrupt search, Google is adapting to stay relevant. In this conversation, Tim Cameron-Kitchen and Dominic Monkhouse discuss the future of search engines and the role of AI in marketing and business. They explore the impact of generative AI on search engine results and the challenges faced by new search engines in competing with Google. They also discuss the use of AI in business operations, such as using AI models to analyse documents and transcripts for better decision-making. The conversation touches on the importance of video presence in remote interviews and the significance of attention to detail in online interactions. Tim shares his favourite books and podcasts for learning and offers insights into measuring success in life.TakeawaysThe emergence of Chat GPT and TikTok poses potential threats to Google's dominance in search.Google has responded by integrating AI functionality into its search engine, such as SGE and Perspectives.Exposure Ninja was one of the first agencies to optimise for SGE and share the process with others.Google's release of AI overviews, which provide generative AI answers to user queries, received negative feedback.While AI has the potential to disrupt search, Google is adapting to stay relevant. Generative AI has the potential to revolutionize search engine results, but it has not yet posed a significant threat to Google's dominance.AI models like ChatGPT and Claude can be used to analyse documents and transcripts, providing tailored and fast results for complex queries.Video presence and attention to detail are crucial in remote interviews and online interactions.Success can be measured by the balance of health, family, and business, with a focus on avoiding regret in the future.Chapters29:57 Threats to Google's Dominance31:49 Negative Feedback on AI Overviews34:04 Generative AI in Search Engine Results36:16 The Dominance of Google and the Challenges Faced by New Search Engines39:14 AI in Business Operations: Analysing Documents and Transcripts46:02 The Importance of Video Presence and Attention to Detail in Remote Interviews51:12 Recommended Books and Podcasts for Learning and Inspiration54:26 Measuring Success: Health, Family, and Business

Tim Cameron-Kitchen, the founder of Exposure Ninja, shares the strategies they used to create an organic traffic-driving strategy on a shoestring budget. Discover how Exposure Ninja turned a 5k monthly budget into a 75% revenue increase for a rehab clinic—far beyond their original goal. Focusing on SEO, Content Marketing, and Digital PR to build links. ***************************************  Thank you to our guest Tim for joining us! https://www.linkedin.com/in/timcameronkitchen https://exposureninja.com/ ***************************************  This episode is brought to you by Moz's Keyword Explorer Try it for free https://moz.com/explorer Streamline your SEO strategy with Moz's updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords. Get access to our full suite of tools with a Moz Pro free trial https://moz.com/moz-pro-free-trial ***************************************  Additional Moz Resources:  30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3   Check out Moz Local  ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK ***************************************  STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/

Are you giving people the ick? Well, not you personally, but your business. Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website? This happens to a huge number of businesses - B2B and B2C - but there are certain areas of your branding and positioning that, with some minor adjustments, can turn that ick into a customer. That's exactly what we do in our Brand Accelerator at Exposure Ninja, and I'll be running you through each step in this podcast Watch the video instead: https://exposure.ninja/brand-accelerator Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/315/ You May Also Enjoy… How To Get Qualified B2B Leads Using SEO https://exposureninja.com/podcast/311/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ Copy This UNBEATABLE SEO Strategy in 2024 https://exposureninja.com/podcast/extra-037/ Google Gemini – The Biggest SEO Disruption in 25 Years https://exposureninja.com/podcast/extra-029/    

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guests, pick the best one, and turn it into tasks you can do today. This week, we're joined by Exposure Ninja's Marketing Manager, Dale Davies.  Timestamps 00:00 Welcome to the Dojo 01:19 Story 1 - Lessons from Dove Tackling Sephora's “10-Year-Olds” Problem 13:58 Story 2 - Google's Latest Algorithm Update 30:18 Story 3 - Slow Progress on Women Leaders (And the Marketing Optics) 40:43 - The Tasks 44:00 - Quick-fire Questions Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-8/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-8 You May Also Enjoy… How to Rank in Google's Search Generative Experience (SGE) https://exposureninja.com/podcast/301/ How to Get to the Top of Google Again and Again (and AGAIN!) https://exposureninja.com/podcast/302/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How To Triple Your Leads in 2024 https://exposureninja.com/podcast/307/ How To Triple Your Traffic in 2024 https://exposureninja.com/podcast/306/ How to Optimise Each Page of Your Website https://exposureninja.com/podcast/310/ “Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant https://exposureninja.com/podcast/dojo-6/ How to Stand Out in Your Market | ft. Jess Percival https://exposureninja.com/podcast/dojo-2/ “Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery https://exposureninja.com/podcast/dojo-5/  

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guests, pick the best one, and turn it into tasks you can do today. This week, we're joined by two Ninjas from Exposure Ninja: Commercial Director, Ali Newton and Senior Content Marketer. Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-7/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-7 You May Also Enjoy… How to Rank in Google's Search Generative Experience (SGE) https://exposureninja.com/podcast/301/ How to Get to the Top of Google Again and Again (and AGAIN!) https://exposureninja.com/podcast/302/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How To Triple Your Leads in 2024 https://exposureninja.com/podcast/307/ How To Triple Your Traffic in 2024 https://exposureninja.com/podcast/306/ How to Optimise Each Page of Your Website https://exposureninja.com/podcast/310/ “Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant https://exposureninja.com/podcast/dojo-6/ How to Stand Out in Your Market | ft. Jess Percival https://exposureninja.com/podcast/dojo-2/ “Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery https://exposureninja.com/podcast/dojo-5/  

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today. This week, we're joined by Charlie Marchant, Exposure Ninja's CEO. Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-6/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-6 You May Also Enjoy… How To Triple Your Traffic in 2024 https://www.youtube.com/watch?v=7KsizHnzmv0 How To Triple Your Leads in 2024 https://www.youtube.com/watch?v=QCu2OSj3Kk8 How SEO Will Work in 2024 https://www.youtube.com/watch?v=J29tfF3X2dw How Content Marketing Will Work in 2024 https://www.youtube.com/watch?v=Jnx4NLoNDyk How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today. This week, we're joined by Gemma Keighery, Head of Account Marketing at Exposure Ninja Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-5/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-5 You May Also Enjoy… How To Triple Your Traffic in 2024 https://www.youtube.com/watch?v=7KsizHnzmv0 How To Triple Your Leads in 2024 https://www.youtube.com/watch?v=QCu2OSj3Kk8 How SEO Will Work in 2024 https://www.youtube.com/watch?v=J29tfF3X2dw How Content Marketing Will Work in 2024 https://www.youtube.com/watch?v=Jnx4NLoNDyk How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today. This week, we're joined by Andy Tuxford, Head of SEO at Exposure Ninja Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-4/ You May Also Enjoy… How To Triple Your Traffic in 2024 https://www.youtube.com/watch?v=7KsizHnzmv0 How To Triple Your Leads in 2024 https://www.youtube.com/watch?v=QCu2OSj3Kk8 How SEO Will Work in 2024 https://www.youtube.com/watch?v=J29tfF3X2dw How Content Marketing Will Work in 2024 https://www.youtube.com/watch?v=Jnx4NLoNDyk How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today. This week, we're joined by Andrea Iliffe, Exposure Ninja's Head of Sales. Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-3/ You May Also Enjoy… How SEO Will Work in 2024 https://www.youtube.com/watch?v=J29tfF3X2dw How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

SEO is in a constant state of flux. Rankings change every day. The algorithm is tweaked and improved by Google's engineers daily. It's hard to keep up. Fortunately, your friendly neighbourhood Ninjas are here to talk about not just the state of SEO in 2024.  The Dojo, a brand-new podcast series by Exposure Ninja, is here to turn the latest marketing news and trends into marketing tasks you can follow. Listen in and be sure to email us at hello@exposureninja.com to let us know what you like (or don't!) about our new series. Watch the video instead https://exposure.ninja/dojo-2 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-2/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How SEO Will Work in 2024 https://www.youtube.com/watch?v=J29tfF3X2dw How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

Every week, the marketing landscape changes and marketing managers, directors, and business owners try their best to stay up-to-date. The Dojo, a brand-new podcast series by Exposure Ninja, is here to turn the latest marketing news and trends into marketing tasks you can follow. Listen in and be sure to email us at hello@exposureninja.com to let us know what you like (or don't!) about our new series. Watch the video instead https://exposure.ninja/dojo-1 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-1/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How SEO Will Work in 2024 https://www.youtube.com/watch?v=J29tfF3X2dw How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

With Tim on holiday, Jess is joined by Dale, Exposure Ninja's Head of Marketing, for an end-of-year questions and answers session. Listen in and learn. Learn about the future of search https://exposureninja.com/future-of-search/ Watch the video instead https://www.youtube.com/watch?v=Ljpldlyrzmk Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-042/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Rank in Google's Search Generative Experience (SGE) https://exposureninja.com/podcast/301/ How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/  

Did you know there are a whole bunch of different ways to rank at the top of Google? And here at Exposure Ninja, we've helped our client's sites rank using…all of them! Here's how you can do the same. Watch the video instead https://www.youtube.com/watch?v=1lABF9ztJ-M Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/302/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

In this episode, Tim and Jess are joined by special guest Andrea Iliffe, Exposure Ninja's Head of Sales, to talk you through how you can effectively scale and grow your marketing in 2024. Watch this as a video instead https://exposure.ninja/extra-40 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-039/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/  

In this episode, Tim and Jess are joined by special guest, Nicola Tuxford, Exposure Ninja's Head of PPC, to talk you through how to do powerful, high-ROI PPC in 2024. Watch this as a video instead https://exposure.ninja/extra-38 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-038/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ The ONLY Digital Marketing Strategy You'll Ever Need https://exposureninja.com/podcast/269/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/

This past month was the Exposure Ninja podcast's 7th birthday. To celebrate, the team and I are planning to do some podcast optimisation, but we need your help. We've put together a short poll to ask you what you enjoy most about the podcast (and what you don't). If you could spare sixty seconds to answer it, you'll not only be helping us, but you'll also be influencing the type of content we create for YOU in the future. Here's the poll: https://exposure.ninja/podcastpoll Thanks, Tim CK (and the team)    

In this episode, Tim and Jess as they're joined by special guest, Luke Nicholson, Exposure Ninja's Head of Content Marketing, to talk about how to do powerful, high-ROI content marketing in 2024. Watch this as a video instead https://exposure.ninja/extra-036 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-036/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ The ONLY Digital Marketing Strategy You'll Ever Need https://exposureninja.com/podcast/269/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/