Podcasts about funnel hacking live event

TAKEAWAYSThe Kid Business Club offers users a monthly membership to access the secrets of creating a profitable online businessWith Bible Builds, kids study different scripture each week and then submit their coordinating Lego builds to compete for prizesStarting a business as a kid is a safe and effective way to learn the ins and outs of entrepreneurship with a parental safety netThe four key fundamentals when starting a business are: find your people, identify a problem, provide a solution, and do the work

TAKEAWAYSThe Kid Business Club offers users a monthly membership to access the secrets of creating a profitable online businessWith Bible Builds, kids study different scripture each week and then submit their coordinating Lego builds to compete for prizesStarting a business as a kid is a safe and effective way to learn the ins and outs of entrepreneurship with a parental safety netThe four key fundamentals when starting a business are: find your people, identify a problem, provide a solution, and do the work

Scott recently attended the legendary 2022 Funnel Hacking Live Event in Orlando, FL put on my Russell Brunson and ClickFunnels.The epic speaker lineup included Dan Kennedy, Marcus Lemonis, Ed Mylett, Perry Belcher, Jamie Kern Lima, Garrett White, Brendon Murchard, and Derral Eves… just to name a few!Scott also received the 2 Comma Club Award at the event and was able to rub elbows with hundreds of millionaire business owners.Listen in to grab the key takeaways from the 4-day event.You can connect with Scott at https://www.instagram.com/coachscottcarpenter/ , Dave at https://www.instagram.com/coachdavebess/ , and Will at https://www.instagram.com/thenewagecoach/ When you are ready… Here are 4 ways we can help you:1. Subscribe to this podcast2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 3. Get our book for free + shipping: www.coachscottcarpenter.com 4. Learn what it's like to work with us: www.ptlegends.com 

Wir sind zurück von einer kleinen Podcast-Pause und in der heutigen Episode sprechen wir zum einen über unsere Erfahrungen beim Funnel Hacking Live Event in Orlando, wo wir gemeinsam als 2 von 20 sehr ausgewählten Speakern vor 7000 Menschen auf der Bühne standen. Außerdem erfährst du, warum derartige Events ein enorm wichtiger Teil deiner persönlichen Escape & Arrival Reise sind und absolut lebensverändernd sein können! Sichere dir also noch eins der letzten Tickets für den nächsten Escape & Arrival Day in Köln und sei unbedingt mit dabei >> https://go.lovelifepassport.com/dezemberevent Wir versprechen dir, diese Tag wir dein gesamtes Leben auf den Kopf stellen - im positivsten aller Sinne!

I'm heading to Orlando for the annual Funnel Hacking Live Event! Will I see you there??

For many, they might understand what it's like to be “tight on cash” when it comes to monthly expenses. But as you'll hear in this interview, Suraj Nagarwal was unable to even pay for his $3.00 per month payments to keep his blog and websites running. That's when he decided to make a change!Listen in on this very inspiring story of how Suraj became a funnel expert in just a few short years! We'll hear of the impact Russell and the One Funnel Away Challenge have had on him in his time within the ClickFunnels community.We'll be chatting about some great things the “offer stacking” can have on you as a whole, regardless of what industry you are in. We will also chat about traffic, and how organic traffic can be super impactful (thank you Rachel Miller for this information in OFA 2.0). We will also chat about what's to come for Suraj moving forward!You don't want to miss out on this one! Make sure to follow Suraj on Facebook so you can find out more about his own show he does as well as the services he provides others! Link is below!!https://www.facebook.com/suraj.nagarwal.589/If you want to take the next One Funnel Away Challenge, head to OneFunnelAway.com and sign up today! And don't miss out on this year's Funnel Hacking LIVE Event in Orlando Florida. Head to FunnelHackingLive.com and snag your tickets today!

There was this one thing that happened in Funnel Hacking Live Event where I had to do something that I have not done since mid 2020. In by doing so it helped to onboard a new client...that is something that I wanted to share with you so tthat you could potentially have results that would make a difference to you Wanna watch me implement what I teach? join me over the 21 days challenge I set myself against to generate additional revenue in my business. DM me "LIVE" on Instagram at @surya_upadhyayula to join today! Click here to send me the DM now: https://www.instagram.com/surya_upadhyayula/ Disclaimer Disclaimer, I'm not saying in any form or shape that you would make any revenue / results just by attending or even by implementing what I share in this live session!

Last week I came back from Funnel Hacking Live in Orlando - a five-day conference that energized and inspired me a ton.It's because many astonishing speakers were literally pumping value out into the world. While I was listening to them, ideas were pouring out of my head.But one thing also helped me gain maximum value from the event. I didn't just show up! I prepared myself and planned my activities before I went there.In this episode, I'll talk about everything you should do before, during, and after an event to avoid mistakes and get the most value out of being there. If you tune in, I'll help you not end up with a notebook full of notes and takeaways that you never opened, as it happened to me after a conference in Nashville.And maybe we'll meet at the next event!Let's dive in!Key Takeaways:Funnel Hacking Live - listening to other people triggers ideas (00:00)Being an entrepreneur allows you to do anything you want (04:47)Define the reason why you attend an event and calculate costs (06:27)Figure out who will be there and set up meetings (08:49)Decide who do you want to listen to (10:50)Start planting seeds - build relationships for the next event (13:44)Connect online with people you met at the event (15:02)Summarize the entire event (16:44)Additional Resources:- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer

Welcome back to episode 9! Today’s episode is going to be a good one. It’s all about how to make more sales with a killer thank you page. I’ve seen so many of my customers and opted-into other people’s funnels and noticed that One of the most overlooked components of a sales funnel is the thank you page. Get ready to make an amazing thank you page!“YOU spoke to Tony freaking Robbins!...” At minute 0:38, I’m giving you a recap of the last view weeks including my trip to the Funnel Hacking Live Event which is hosted by Click Funnels and then I went to my Powerhouse Mastermind Retreat hosted by the one and only Stacy Tuschl.“Your thank you page is that ONE chance to make a lasting impression...” At 2:52, I’m taking you through a little scenario to show you how important a thank you page really is. Let’s dive in and discuss 3 ways to optimize your thank you page…“A quick win and an opportunity to see what working with you would be like...” At minute 5:12, we’re starting with step #1 which is all about making sure you don’t leave your customers hanging! With step #2, I’m explaining why you should sell your customers a tripwire product.“It’s about how you say it...” At 9:30, we’re finishing off with step #3 and taking your thank you page to the next level! Hear a few ways to keep people engaged with your brand, and bring in more sales post-conversion.I can not tell you how grateful I am that you have hung out with me today. You are amaze-balls. I hope you enjoyed today’s episode.Until next time! Happy Marketing!

A few days after I got back from Russell Brunson’s Funnel Hacking Live Event in Nashville, Tennessee, I got sick! I knew it was going to happen because on the airplane ride to Nashville, the man sitting next to me had a bad cough. He didn’t stop coughing the entire trip. Plus, the event had over 4000 people attending it. Everyone was shaking hands, opening doors and even eating together at times…so it was inevitable. I am not so savvy with the medical side of things to be able to ward off the germs before, during and after. I did wash my hands a lot, but, I guess, not enough. To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's Instagram: https://www.instagram.com/wsrdigitalmarketing/ Wendy's Facebook: https://www.facebook.com/WendySusanRichmond Clckfunnels Info: https://wendysrichmond.clickfunnels.com/cfwelcome Bio-Pockets Business Info: http://wendy.cellements.com NaturalJersey.com/products

Ich sitze gerade im Hotelzimmer in Nashville und die ersten Tage sind vergangen. Deshalb wollte ich heute mal ein kleines Recap für dich machen, was  hier in den letzten Tagen passiert ist. Gestern war auch der erste Tag beim Funnel Hacking Live Event und es sind unglaubliche Dinge passiert. Unter anderem habe ich Dan Lok getroffen - eines meiner größten Vorbilder und was mich unglaublich gefreut hat. Auch inhaltlich bei den Vorträgen war schon so viel dabei, sodass ich eigentlich schon wieder zurückfliegen könnte und Lust hätte, die Sachen direkt umzusetzen. Wir sprechen daher in dieser Episode über folgende Dinge: Idee 1: Lerne von den Leuten, die die Nuss zum Erfolgreichsein geknackt haben. Schau dir an, in welchen Bereichen/Märkten/Nischen sie unterwegs sind. Wie sehen deren Facebook Ads aus? Mit welchen Botschaften gehen sie raus? Und lerne daraus! Idee 2: Erweitere deine Programme ab einem bestimmten Level! Der nächste Schritt für ein weiteres Produkt ist ein Programm, das sich an Fortgeschrittene wendet. Warum also nur bei einem Produkt bleiben? Idee 3: Geschäftsmodell-Entwicklung - Kreiere deinen Blue Ocean (

I am six days into my 30 day challenge and today I am planning for exactly what my intentions are for the Funnel Hacking Live 2019 event I am going to in Nashville from 2/20/19 through 2/23/19. This event will be filled with 4500 people just like me. They use Clickfunnels to help grow their businesses or help other people grow their businesses. I have been successful using these types of sales funnels for brick and mortar businesses, for example dentists. To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's Instagram: https://www.instagram.com/wsrdigitalmarketing/ Wendy's Facebook: https://www.facebook.com/WendySusanRichmond Clckfunnels Info: https://wendysrichmond.clickfunnels.com/cfwelcome Bio-Pockets Business Info: http://wendy.cellements.com NaturalJersey.com/products

This is quite an emotional post for me.   I’m sitting in a hotel room in San Diego. It’s the hotel where we've been doing an event for the ClickFunnels ‘Two Comma Club’ Coaching Program. It’s been an intense few days - loads of fun, but extremely busy.   On Thursday and Friday, I had my own event.  On Sunday, I took a flight to San Diego and finished some big projects. Then on Monday night, I stayed up until 2am to complete the slides for my ‘Two Comma Club’ presentation on Tuesday.  It’s been event after event after event. Kinda crazy, but I really enjoy it.   Today, I’m sitting in my hotel room feeling tired. Tired, but incredibly grateful. I’m looking out over San Diego Bay and thinking about how much my life has changed. If you've been to San Diego you’ll know that the bay is beautiful - it’s absolutely amazing.  When I walked into my hotel room, I saw it had these windows all over the place and a fantastic view of the whole bay. I actually started crying - because only two years ago, I'd bootstrapped my way to San Diego to attend Funnel Hacking Live. And… it was THAT event that changed my life.   In the grand scheme of my lifetime - two years is no time at all. Seriously, I can hardly believe that two years ago my family struggled to afford anything more than the basics of life. Financially, things couldn't be more different now. However, more than the financial changes, I can't believe how much I've changed as a person. I can't believe all the things that have happened to me- and the lessons that I've learned.   From my room, with the amazing windows, I can see the hotel where the 2016 Funnel Hacking Live Event was held. It's right there between two of the buildings in front of me - that's why I cried. So many memories came flooding back.     You probably know the story of how I broke I was in 2016; I had a young family to support and seventeen failed businesses to my name. All of which doesn’t make you feel great. I had people depending on me, but I just couldn't get things to work out the way I wanted them to. I think most entrepreneurs have a similar story. It's not like you get taught this stuff in school. Most of us just kinda 'try it’ until we find out what works and what doesn't work. What sells and what doesn't sell. We go through a process of elimination. Man, but sometimes, it’s tough.   In March 2016, I was determined to get to Funnel Hacking Live. I didn't have enough money, so I’d decided that I’d adopt the entrepreneur's attitude that Robert Kiyosaki talks about. I decided to get resourceful, and get myself to Funnel Hacking Live anyway I could.'   “Never say you cannot afford something. That is a poor man’s attitude. Ask HOW to afford it.” -Robert Kiyosaki I knew that if I could just find a way to get to FHL, that my life would change. Looking back, I had no idea how much - but somehow, I knew that it was imperative for me to go. So I got resourceful and bartered funnel builds for a ticket, followed by flights and hotel rooms.   I was so pumped when I made it to FHL.  But even when I got there, things weren’t exactly easy. I didn't eat much - because I couldn't afford to. I cycled to the event on one of those city bikes. You know, those little street bikes. I literally took my luggage, put it over my shoulder, and while I was balancing it over my shoulder, I pedaled all the way around the bay to the event.  I didn't have much cash, and what little I did have, I wasn't gonna spend on a freakin' taxi.   Imagine how I feel today-   From my gorgeous hotel room with all the windows and the view of the bay, I can even see the hotel where I stayed in 2016.   The hotel that I didn’t barter enough for a bed in for my final night. The hotel where I spent a night sat in the lobby going over my FLH notes like they were gold dust because I didn’t have a room. Those notes meant everything to me- I didn’t want to forget anything I learned. I didn’t have a bed, but I felt rich and excited in so many other ways.   Last night, I stood at my hotel window watching the ships going out on the bay, and I got a bit introspective. I stood there for a long time thinking. Then suddenly, the thought came into my head, 'Man, how did this all happen? How did I go from a broke college student struggling to support his family to the Lead Funnel Builder at Clickfunnels, then to running a successful business with so many opportunities around me all the time?'   I felt a bit shell shocked- so I went for a walk around the pier, right out there, eating Haagen-Daz and talking to my wife about how it all happened. It's just fascinating for me to think through all the pieces that brought us here. And the more I started to think about it, the more I realized that:   'I don't think I'd actually be here if I'd had money to get to Funnel Hacking Live 2016.  I don't know that I would have treated everything that Russell said with so much conviction at that event - if I'd had the cash to get a taxi.'   Interesting, isn't it? That the pursuit of my dream to get to FHL is what actually opened the gateway for all these other cool things to happen.  That the pursuit of hard stuff is what got me to where I am now. It’s why it's all worked out. Let me explain... THE OBSTACLE IS THE WAY   In my office, I have a wall full of quotes that I use to inspire me and keep me on track. One of then is from Ryan Holiday (I totally recommend his books btw). Anyway, this particular quote has come to mean a lot to me. It kinda symbolizes my journey in so many ways. And when I talk to other successful entrepreneurs, they always have the same story.   'The obstacle is the way' - Ryan Holiday.   This is such a useful mantra to have in your life. For instance, every time I don't know what to do, I make an effort to think about where the blockage is- and it's always in the pursuit of solving the problem that I move forward. Everything else that I try to do is just an easy distraction. Each time I overcome an obstacles, not only does my business grow, but it also adds to my attractive character- which helps people to relate to me even more. In short, the path of the obstacle ALWAYS ends up being ‘the thing’ that I needed all along.   I don't know that I'd have been hired at ClickFunnels if I’d had the money to get to FHL. I wouldn't have ferociously built funnels for other companies in exchange for tickets, flights and hotel rooms. I learned ClickFunnels so freakin' well by not having the cash. I had no other option. Before I got my fourteen-day free Clickfunnels trial, I planned out an entire funnel to make sure that I could start building straight away. Then I kissed my wife goodbye and hid in a room for two weeks. I worked solidly because I needed paying customers before my trial was up. I learned at a ferocious, desperate pace because of this limitation.   When I saw an advert for Funnel Hacking Live, I knew that we didn't have the cash to get me there. I could have got all despondent, but instead, I decide to lean into the obstacle and get resourceful. I remember thinking: 'How can I make this work? I'm gonna do it. I'm gonna make it work.' It was this resourcefulness that gave me all the background, all the experience and all the stories that sold Russell on why I should be his guy.   So if you have some limitation right now,  if you have something that's standing in your way - whether it comes in the form of self-doubt or financial constraints - I want you to lean into it, get resourceful and find a way. Give yourself that gift.     PICKING YOUR OBSTACLE Obviously, you need to be careful that you don’t just select obstacles randomly. You need to consider the following points:   First of all figure out where you're trying to get to, and even if you don't have like a clear picture, just kind of a general idea what it is you're trying to go for is enough.   Secondly, make sure any obstacle you pick is ‘on purpose’ and will help you to achieve your goal - don’t get distracted by things that only give you an excuse to avoid the actual thing that you don’t want to do, i.e, ‘I think I’ll design a logo’- when what you really need to do is get visible and publish.   Thirdly, ask: Will overcoming this obstacle add to your attractive character/ story/ or hook?   Fourth, remember that attractive characters compete on differences. You're competing on you evolving your own self. LIVING YOUR HOOK   I remember biking to the first day of FHL with this distinct thought in my head:   'I’ve given so much to be here that’ll do whatever Russell tells me to do- except I will never publish.’   And funny enough, lo and behold, I go, I go to that very first day bright eyed, bushy tailed. I get to the event, and I'm like, 'Hey I'm here to learn, I'm here to execute and take action.’ Then literally, on the very first day, Russell stands up and tells everyone, ‘You’ve gotta start publishing like crazy!’ And I was like 'Crap! I don't wanna do that. Are you kidding me? That's the exact thing I said I didn't wanna do. I don't wanna do that. There's no way I'm gonna do this.'   I was so freakin' shy. Seriously, I got the 'nicest guy' in school award purely based on the fact that I hardly said anything. Inside I was a teenage rage machine, but nobody knew that because I didn't tell them. I just stayed quiet in my own little world. Not exactly premium podcasting material, you might be thinking?  Now with my podcasts combined, they're crossing 160 thousand downloads. It blows my mind. It's only been a year and a half.  Eighteen months of me practicing becoming the attractive character in front of you- rather than waiting to be perfect. I'd never have learned half the lessons I have if I'd waited until I was READY (ahem- maybe never) to start publishing. And that's one of the reasons I love and appreciate every one of you guys- because you've been with me on the journey. I have such a huge following, and it's because I didn't wait to be the expert or the guru to start publishing and you can relate to me with all my challenges and limitations. Even though I didn’t want to Idid it exactly as Russell said. Even though it didn't come naturally to me and it was the LAST THING I wanted to do at the time. It took me until around episode 85 to finally find my flow. Just imagine what would have happened if I'd given up before then!   What I'm trying to help you understand is that whatever your limitation is right now, whatever you've got to go through, just do it. Lean into it, not away from it. Don't pull back. These are the things that will create the crazy hooks that you can use as stories later on in your life and business. 'Completely broke college student goes to work at Russell Brunson’s side. He then leaves his secure nine to five in the best company ever to follow his dreams and make his own million dollar funnel.'       It's a good story, right? Or what about:   'Pathologically shy person, who hardly ever spoke, overcomes his fears of speaking in public and hits 160 thousand podcast downloads in only eighteen months.'   Sounds good, right?   I had to live both of those stories for them to actually become real hooks and mean anything.   When I coach, I notice that a lot of people aren't willing to live the crazy hook. It's not that they have a lack of things that could be amazing hooks, it's that they're not willing to live the path that makes the hook real. So I just want you to understand how key this concept is.   It's kinda like the 'Fit to Fat to Fit' guy. He was super fit, and nobody believed that his methods could help them lose weight. He just wasn’t believable. They thought: ‘Yeah, you’ve always been slim and healthy - it’s easy for you- but it won’t work for me.’  So to prove them wrong, he spent a lot of time overeating. He got really really overweight. He did it on purpose. Then he invested a whole bunch of time to get fit again-  just to prove that it was possible for anyone to lose weight using his methods. He was willing to live his hook.   Are you willing to live your hook? If you're selling yourself- or your expertise - and people are buying into YOU, then you've got to be willing to Live Your Hook. Those places in your life where you feel stuck, use them as a challenge. Come up with some crazy ridiculous way to get around it. That's your hook. Live that. Then be willing to document your journey along the way. Don’t worry about being perfect or getting everything right… Perfection doesn’t create an attractive character who people find it easy to love, follow, believe in… AND, eventually buy from. Leaning into my limitations meant that when I went to FHL, I was already an expert funnel builder. Two days later I'm sitting across from Russell Brunson being interviewed. Twenty minutes after that I got the job offer. Two days after that I graduate from college. Two days after that I was sitting next to Russell as his Funnel Building Assistant. The truth is that you can't always see the opportunities that are just around the corner...  Or what opportunities may come your way because you've faced an obstacle and pushed your limits...   During my interview with Russell, he asked me about my history with ClickFunnels.  I know that they checked out my ClickFunnels account hardcore to make sure that I was already a good builder. If my limitations hadn’t meant that I had to get good at building funnels fast, I wouldn’t have had an impressive portfolio to show him - and I probably wouldn’t have got the job.   The whole point of  writing this is that I want to challenge you to look at your limitations in a different light. Start seeing them as they way forward instead of something to be avoided. Use them as fuel to move forward, instead of a weight to hold you back. Remember: ‘The Obstacle is the WAY.   Thanks for reading. I have to go now as my wife is literally due to give birth any day soon. The event just ended and Dave was like “Hey man, do you just wanna fly home tonight?" And I was like "Yes. Absolutely in case she goes into labor.” So I am heading home right now. I'm packing up my bags, and I'm gone in just a few minutes. I’m actually gonna miss the flight unless I leave right now! Alright guys, talk to you later. Bye. Go kill it. Got a question you’d like me to answer live on my podcast? Head over to salesfunnelradio.com and ask your question now.

Good questions get good answers. Yet, the opposite is true as well. Solving marketing problems starts with checking that your asking the right questions... I'm Steve Larsen. This is Sales Funnel Radio, and this episode is gonna just totally rock. It's pretty freaking awesome. I spent the last four years learning from the most brilliant marketers today. And now I've left my nine-to-five to take the plunge and build my million dollar business. The real question is, how will I do it without VC Funding or debt, completely from scratch. This podcast is here to give you the answer. Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen and welcome to Sales Funnel Radio. What's up guys. Hey, I'm very excited for this episode to be honest though. It's funny as I look back I officially got hired by ClickFunnels two years ago almost to the day of me recording this. Which is awesome. Super, super cool. And essentially when I look back and realize everything that's happened, and a lot of you guys come up and congratulate and stuff like that and that means a lot and I appreciate it. But what's been more powerful for me is to look back and see what I had to do personally to really start winning at the game. You know what I mean? One of my favorite things that were said in this last Funnel Hacking Live is by Myron Golden, which he just said he'd get on the show, which I'm very excited about. So when that happens obviously, anyway, super stoked about that. But he said that one of the things that he did to win is he just stayed in the game long enough to just know what the game was, you know what I mean? He stayed in the game long enough to be able to actually win at the game. And sometimes people jump in like, "This is a scam." Right? But they were in there for like three months. I've been going at it for like five, six years there, guys and been a ton of fun, really enjoyed it, specifically the Internet game anyway. Anyway, as I was kind of looking back, I've been thinking heavily along the time when we were broke. I mean we were just living paycheck to paycheck. We're literally living on loans, you know what I mean?... A lot of guys know my story, the way it started. We were getting these student loans because it was the way we were eating. And then finally I was like, "Man, I gotta make some money...." And so I started flipping real estate And there were some complexities with where I was living that weren't allowing how I was doing it. I was doing some double escrows and flipping it that way, it's tons of fun. Put out those street signs all over the place, had 300 people call me in a month and anyways, I was working my butt off. I've never really not. I just keep moving and make mistakes of commission instead of omission, you know what I mean? so I was sitting back and I was thinking through and there are these times, I guess multiple times and I'm sure that if you really have been wanting this, you've had the same thought. And I guess I'm religious and I'd be kneeling down at night praying and I'm asking God like, "Why am I struggling so much? Like, why? Why am I struggling so much? How come I haven't made it yet? Right? How come I ...?" Those are the questions I was asking and it took some internal maturing for me to sit back and realize that number one, that's a stupid question to ask. And number two, what was I doing about it? And I was active, I was in motion, I was learning like crazy. I hustled my butt off, went and joined the army so we could eat, you know. And I had a ton of fun there and learned like crazy and a lot of self discovery for sure. I certainly enjoyed my time there. Glad to finally be out of it, but glad that I did it though. Anyway, I had this guy tell me about 10 years ago, I went on a mission for my church for about two years and you know, he's a guy, we call him the mission president and he's the guy over all of us and he always taught us this one thing. And I had this come to my mind couple of weeks ago as somebody asked me, they were considering joining the Two Comma Club ex coaching program and it was at the Funnel Hacking Live event, if you know what I'm talking about, go buy your ticket for next year. Okay? It's, it's one of the best investments you'll ever make... That event solely has changed my life... There's not a doubt in my mind. I've a marketing degree and four Funnel Hacking Live events, I can tell you I've learned way more doing that, than I have in the marketing degree. Not that I'm not thankful for that either, but anyway. But I had this idea, this mission president, he reached out when I did a two year mission for my church. Because I'm talking about those guys were in the white tee shirt and ties with the name badges on bikes. I did that for two years when I was 20 years old. He always taught us that the questions invite revelation. Now I understand that from a religious context, you can understand what he's teaching there, but I want to take that out of the religious context and let you know that that's still true regardless of any area of your life. And so when I was sitting down and I was thinking the question, "Gosh, oh, why? Why is this not working?" You know, like, "Please God, how come I'm not making money here? Why are we struggling so bad? Why am I not making the cash? How come it's not coming in? I'm serving? I'm working hard?" It's funny, it's interesting, you know, hindsight 2020 And I look back and I'm like, "Oh, it's because I wasn't doing this. I wasn't doing that. I wasn't doing this, I wasn't doing that." But one of the things that I realized though is that the questions invite revelation. And that is so true for every area of my life. And rather than sit back and think the question, "How come I'm not making it?" Instead, I should totally have been asking the question, "How do I sell this better?"... You see what I'm saying? Totally different question, and the question affects the outcome. So you guys know why I like putting some dubstep on, taking some caffeine and stand in front of a whiteboard? It's because I'm standing up and most of my ideas will come during that because I'm asking a question.... But the quality of the question affects the quality of the answer and instead of me standing back, start asking yourself the questions that you're asking yourself. Become cognizant of what they are and step back and start saying to yourself, "What questions have I been asking myself?" And if you're like, "Ah, I don't know why I haven't been effective in this game. How come I'm not making money here or there?"... Those are valid questions, but is it the right one? You know what I mean? And so there was somebody I was chatting with right at the Funnel Hacking Live Event and there were like, one of the questions that they started asking was ... I'm sure some other people do this. I know that they did. Right. And I'm not making fun of the individual at all. I just think it's an important lesson. And as I looked back, it's one of the soul things that I have focused on kind of almost subconsciously. Certain times consciously and other times subconsciously. If I ask the right question, it exposes my brain to that kind of answer. Meaning, how do I sell this product better? How do I make my offer better? How do i market this in a better way? How do I get it right? And when I start asking those kinds of questions, I will get different answers. Like Steven, look at what you're asking yourself and sit back and be like, "Am I asking a question of ... Anyway, let me go back. I've already jumped around enough times. Let me go back to Funnel Hacking Live. Somebody is asking the question, "Oh man, Russell, it's $18,000 or $1,800 a month either or for this program." How many people sat back and thought, "Huh, I wonder if they would offer a discount." I had somebody reach out to me and ask me that about my program just a little bit ago. Many people do. "There's no payment plan?" No, no there's not. And here's the reason why, and this is exactly what I was trying to teach this person at Funnel Hacking Live. I was just trying to teach. Look, if I asked the question, "How do I get a discount on this? Or maybe I can collaborate with three or four other people and we'll all split the cost." What are you immediately doing? You're sitting back and you're asking yourself how can I stay in a place of poverty instead of paying for premium. That's what you're doing. And one of the things that has changed my life, and I know I've said it like a billion times, but was changing the question. And instead of me asking the question, because I've always wanted to be part of Russel's inner circle and I'm so thankful to be part of it now. I am honored to the hilt to be a part of it. But I asked myself the question, how can I afford this? Rather than, "I wonder if you would give me a discount on inner circle." No, I even worked with him, next to him. I still vox him all the time, but it's not what I am doing. I'm not sitting back asking the question. Maybe he'll just let me in. Maybe he'll just let me get inside. Maybe I can get just this little, you know, this brotherly side, open door, straight into the inner circle. Maybe I can find some kind of discount. No. Are you freaking kidding me? No. What you do is you ask the question, instead of asking, "How can I get a discount?" First of all, take that question and burn it. Second of all, ask the question, "How can I afford the most premium services on this planet?" Answer that question. Change it up... Do whatever it is that gets you in flow, a little Caffeine and dub step for me, right? Whatever gets you in flow. Go to a whiteboard or however it is you brainstorm. I encourage you to write though, there's something to that. And write out the question, "How can I afford the most premium price ever? How can I afford that?" And when you answer that question, you will be surprised. First off, nothing will come to your head for awhile, but do not move on. Let your head sit on the problem. Most people will not sit on the problem long enough to hear an answer. They won't, they won't. And instead they turn around and they start walking and go, "Oh, well I can't afford that. He didn't offer a discount. There was no payment plan." If questions invite revelation I have used this countless times in my business you guys, it's not just over in the place of religion where I was taught, it applies to everything. And so I asked myself specific questions and I do not move on when it is uncomfortable because I don't know the answer. I let my head stay there and I start asking instead and I start brainstorming, "Well maybe I could do this. No. Dang, that's not going to work. Maybe I could do this. No." And it's usually as I start to brainstorm, little ideas will come to my head like, "Wait a second, what if I did this?" And I follow that thread for a while and I follow it. "No. This part won't work with that. But you know what? This first half does. Let me take that first half, now we're working with this first half of that answer. Okay now from this point, let me ask the question again. "How do I afford the most premium services on the planet?" Okay, now I got this far, cool. Let's brainstorm, let my head sit on the problem. It's uncomfortable. I don't know the answer. Gosh, I don't know the answer. What is this answer, God?" And I'll sit there and I start thinking, and my head's going a million miles a minute. I'm finding the spot and then all of a sudden I start finding more the answer. So people are asking too many questions that are the wrong questions. Just get cognizant of what those things are. So stop asking, how do I get a discount? How do I get a payment plan? How do I do this? And here's the reason why you ask the other question, how do I afford the most premium prices on this planet? When you do that, what it forces you to do is you end up creating an asset that pays for the most premium services on this planet. So then when you actually are through experiencing that most premium experience, you are left with both the experience and the asset. If I go the other way and I start asking the question, how do I get a discount? How do we get a discount? How do I get a discount? You find a way to get a discount because that's what you're asking. You were looking for that answer, so you find it, but then when you're done with it, usually you experience a discounted experience. You have a discounted experience with the thing that you pay for and you're not left with an asset at the end of it. Change the way you're asking this. Look at a different direction. Anyway, so that's exactly what I asked myself about a month ago. I was like, "Hey, we've got this cash coming in. My funnels are doing well. I know what's wrong with them, I know I need to tweak certain things on them. How can I make the funnel better? How can I sell it better? How can I over-deliver? How can I get this in front of more people?" Those are the questions that I asked myself, but then I started asking myself the question, "How do I get in Russell's inner circle like that?" And I told you guys a few episodes ago, I told you about this, right? And I ended up walking into this hotel room and this was the biggest thing on my mind, I was just, how can I give myself a raise today? And that was the question on my mind, and guess what? I answered the question because it was the question I have in my head, not "Will Russell just let me get grandfathered into the inner circle because I sat next to him?" Stupid question. Whoever said there's no such thing as a stupid question, got Straight A's in school. That's a stupid statement. That's not true at all. There are stupid questions... That's the question that you've taken no time to try and get the answer on your own. That's a stupid question. That's the definition of it. Understand and call yourself out if you've been asking stupid questions, change the question and you will get a different answer. And it will be uncomfortable, especially if you've never done this before. And if you've been living your life in a way where it's following the patterns of poverty and you're sitting back and instead, how you know you're asking the question, "Why are things so expensive? People would spend that much money on a shirt, a pair of pants at the store?" Oh my gosh, whatever it is, whatever your thing is, people would do this instead of asking that.I'm not saying you change your personality. That's not what I'm saying at all. I'm saying change the freaking question. Start asking questions of wealth and start asking questions of good business and offer creation and delivering for the customer. And speed of cash. So that is the question I'm asking myself now. When I was standing ... And this is the whole reason I'm doing this episode, when I was standing on stage at Funnel Hacking Live and I was teaching and I'm in my zone. I love that. If there's nothing else I could do the rest of my life it would be to teach on stage is super fun. I feel like I'm really good at it and I practice it a lot and I get my flow and I help people in a way. It's a lot of fun for me anyways, and had a lot of good results for other people with it too. And so I'm sitting there and I'm teaching on stage and before I got on there, Russell said, he told me that I should stand up and I should call my shot. He said, "Dude, stand up and call your shot and say when you think this funnel that you built at the beginning of the year is actually going to get in the Two Comma Club." I was like, "You want to put a date on it?" And he's like, "Yeah, it's going to be awesome." And I was like, "Holy crap! Yes coach make it hard." So okay, "Publicly you want me to state this?" And he's like, "Yeah." I said, "Okay, all right." So what I did was I stood up and I taught my portion and you know, I loved it. Anyway, I am extremely proud of the way it went and I delivered it and it was awesome. And I knew I had connected pieces for people. And then at the end of it, he wanted me to tell everyone what kind of the results were that I've been getting. And for the last month, I'm just being totally honest with you, I've been too obsessed with the question, "How do I develop these other assets?" And so I haven't really been focusing as much on the Webinar. I'll call myself out and pull myself to the carpet there, call us up to the carpet... But, I went in, as soon as I stood on stage and without realizing what month it is I publicly told everybody that I'm going to get my funnel into the two comma club for my second ward. I got a spot already on my wall for it that I was going to do by August 1st. I was like, "Oh my gosh." After the event, I mean, literally just like a fewdays ago I was home, I didn't even think about it. Like, "Wait, August 1st, I told everyone that. What month is it? Oh my gosh. It's freaking April." Okay, April, May, June, July. I got four months. And I started thinking through backwards, like, "Hey, okay, it's here where I am for that. From here we really are like another 800 grand on this thing, ish. That's like eight, nine grand a day. I was like ... Okay, that's a lot. I've never done that before. I've made eight grand in a day several times, many times. I made nine grand, 10 grand a day, 11 grand day. So, I've done that but consistently, that's a lot, you know, and I'm excited for it. And so that is the question I'm asking myself. It is uncomfortable and I'm brainstorming. I brainstormed out four different ways that I'm going to be able to do that over the next four months and I only need one of them to hit to really get it. There are four Hail Marys. I'm super excited about it but I got to pull nine grand a freaking day in four months. I mean every day for the next four months to hit it. So I'm going to kill myself trying to get it. I think I can. And in my head is asking that question, how do I make nine grand a day, which basically for me means I need to be pitching anywhere from, you know, 80 to 90 people a day, which means they need to be getting about 300 registrants per day, I spend about $1,500 a day in ads, which is totally do-able. So that's just one method. I was thinking back like, just reversing, doing all the numbers. The problem is that when people ask the question, they don't do enough to try and answer the question on their own, out of their own head. New ideas don't come until you have literally exhausted all the current ideas you have. So as you're sitting there and you're on your whiteboard or whatever, I drastically encourage y'all have one, and write stuff by hand not just on digitally. That's something. Anyway, I don't know why, but I'm very convinced that, that is far more effective than just doing things digitally all the time for everything. I got legal pads all over the place here, but anyway, I feel like the reason people will screw this up and this method up is because they'll sit back and they'll ask the question and then do nothing to try and solve it on their own. I got books all over the place. I'm reading, I'm grabbing it. "Oh, this looks like I might have some answers for that." "Boom. I just did that this morning I'm reading some pieces of books for that." Oh, cool. Okay. Next one, boom, and I'm reading for purpose. I'm reading with the intent. I'm studying, I'm listening, I'm learning for the intent of answering the question. How do I do nine K a day? And that is what I have been focusing on. So, that's the question on my head. It is uncomfortable. I'm excited. It is a growing one... Regardless if I hit it, I know that the outcome will be better processes, better performance for myself, discovering new ways to sell things that probably people in the market aren't doing. Cash. The byproduct is that I can't think of a thing that's going to be negative as I try and solve this problem. So that's what I'm trying to say. Upgrade your problem, upgrade your question and ask the right ones. Make sure the questions you're asking are questions of wealth, not poverty. Make sure that you're trying to find ways like literally, that's what I'm saying before. I was like, "How can I afford Russell's inner circle stuff? Guys, now I went and I created an asset in the last month. It pays me like at least 15 to $30,000 a month from now besides my funnel. Boom, boom, boom, boom. Right? Crazy. Crazy. I'm so excited. That's nuts... I removed my cost of goods for this funnel there. I don't take cash. And anyway, that's a whole different thing. And I went and I have already talked about that, but that's what I asked myself. So that's what I answered. And so now it's time for me to change the question and go focus on that and I'm excited to do so. So anyway, that was an intense episode. Hey guys, thanks so much. I appreciate it. Again, this is my ... I would love again to get some reviews from you guys on iTunes. That would be super helpful and if you've had any piece of nuggets or any nugget or whatever or something like that, that's really helped you, I would love to hear about it. Whether if it's a personally or that's what you put in the review on iTunes. Or, if you just tell someone else even. I really appreciate that. I am very serious about what I'm doing here, but it's a ton of fun and really been enjoying this ride with you guys. So, anyways, thank you so much. I appreciate it. I will continue to document both my processes and methods and why I'm doing what I'm doing as I move down this path. So anyways guys, thank you so much. I appreciate it. And I will talk to you later. Thanks for listening. Please remember to rate and subscribe. Hey, you want me to speak at your next event or mastermind? Let me know what I can share. It will be most valuable by going to stevejlarsen.com and book my time now.

Behind the scenes of what I’m currently doing to simplify and sexify my messages. On this episode Russell talks about how much time he spends simplifying his presentations so that even his kids could understand his concepts. Here are some of the other things to listen for in this episode: Why it’s so important to cut out the techno babble and complex concepts from your message. Why you need to make your message sexy or intriguing to the audience. And why its important for your audience that you spend an enormous amount of time learning a concept and then simplifying it for them. So listen here to find out why Russell thinks its so important to simplify and sexify your message. ---Transcript--- Hey what’s up everybody? This is Russell Brunson and welcome to Marketing Secrets Podcast. It’s Saturday and I’m getting ready for the big Funnel Hacking Live Event. Hey everyone, just wanted to jump on, I know that this last week and next week I’ve been working so much on presentations and slides and getting ready for Funnel Hacking Live, I haven’t done many podcasts and I just wanted to kind of communicate and connect with everybody because I’ve been thinking about you a lot. There’s just so much stuff happening. Anyway, there’s a lot that goes into events. The venue, the people, the speakers, there’s so much stuff, the organization, the schedule, the timing, everything. So for the last six months or so we’ve been spending time doing everything else, and now it’s like, it was two weeks away last week, now we’re 10 days away as of right now. So for me it was like, okay it’s the last two weeks, it’s all about I need to get my presentations done. And it’s interesting, most, I don’t know, it’s weird. Most people who do their own events nowadays, they don’t speak very much at their own events, which is weird to me, it doesn’t quite make sense. But that’s what people do. A couple of ones I went to this year, and they were great events, nothing against that, it’s just the promoter didn’t speak as much. I went to Ryan Rand’s event, which was really neat, and I asked him, “Are you nervous? What are you speaking about?” and he’s like, “I don’t speak at my own presentations.” I was like, “Oh you don’t?” He’s like, “Yeah, at my event I like to bring people in and then I let them speak.” I was like, oh that’s interesting. Then I was at Grant Cardone’s event and he came and didn’t speak hardly at all either and I was like, I would die….If I had a stage like Grant Cardone’s I would have been on stage like 20 hours a day every single day, just leveraging that because that’s such an important thing, you know what I mean? And then if you look at just different ones. For me, I feel like.. I know that when Traffic Conversion, when it first came out I used to go because I loved hearing Ryan and Perry speak. Both those guys are geniuses and I loved hearing from them and as Traffic Conversion grew, they started speaking less and less and less. Now I think the last T&C had like 50-60 speakers and they maybe spoke once each. And it was just like, I don’t even, this isn’t worth me going anymore because I wanted to hear from them. I look at people who’ve got tons of longevity, someone like Tony Robbins. When he does his events he’s on stage for 50 hours in a weekend. I feel like, I don’t know, I always want to be there. I want to be the one inside of it. So because of that, for this event I’ve got 6 presentations I’m creating. And of course I’m not someone who can just make a, I don’t want to go just off the top of my head. I want to make these impactful and emotional and strong. So every presentation the design I’m spending on each one, that alone is amazing. The last podcast talked about figuring out the hook, the headline, and the framework and I spent a week just doing that on the six presentations. I’m only about half way through all the framework, which is sad because I was trying to get it all done this week so next week I could work on slides. But as I was doing this, I was trying to think, I’ve been talking to a lot of people on my team, people at the event, a lot of people just trying to figure things out. I think the reason why I’ve been successful, so I’m saying this for people who are creating courses or content or products or events or slides or presentations or anything, because I think it’s a hint and I hope it helps because that’s the whole point of why I wanted to jump on here. I wish you guys knew how much time I spend trying to figure out how to simplify concepts. I think that the biggest thing that keeps people back from success when they’re presenting is techno babble. If you’ve read the Expert Secrets book, I talk about techno babble. We use these huge vocabularies, and my vocabulary is very simple, it’s very easy. I’m always trying to simplify. If you look at these standing whiteboards here and here, those who are watching. And here and here, and then I’ve got papers all over the ground here. This is me taking a concept and writing it out, writing it out again, and again trying to simplify it so it’s so simple that I could explain it to my kids. So simple I could understand it. And I don’t think people spend the time. If you knew, it’s Saturday night at 6:24 pm, I’m sitting here trying to simplify this one section of a presentation because it needs to be so simple that people understand it. I think that instead we think that we’re so smart and we use our techno babble and our learning to show how intelligent we are, but all it does is alienate the audience and pushes them away from you. So I think that’s one of my super powers, but it’s not something that’s magical. It’s me sitting here for 10 hours trying to figure out one presentation, how to simplify it and make it simpler and simpler until it’s simple. For all of you guys out there, I’d spend more time on that. Try to simplify things. Simplify your vocabulary, pull the big words out, pull the complex things out. See if you can explain what you’re doing in a doodle graph. If you can’t then it’s too complex. Some of you guys are like, “Well mines, I couldn’t do mine in a doodle graph.” No, you could. When I, we did a thing in network marketing program a while ago and they wanted me to do a video explaining the comp plan and it was way over my head anyway. So I had John on my team go through and he watched, I don’t know, 12 plus hours of video of people explaining the comp plan from the lawyers and the marketers and all sorts of stuff. He went through and tried to explain it to me and it took like 4 or 5 hours for him to explain to me. Then I had it all on a whiteboard and I was like okay, how to make this simple? And it took me another 2 or 3 days to simplify it to a point where it’s like, “Oh, that’s really, really easy.” So I just wanted to, I don’t know, for you guys who are, and this is kind of to the audience who’s presenting and experts and things like that. First off, continue to publish your stuff. That’s one big key I want to put out there. Don’t, I don’t know, your longevity of you as a person, as a personality, has to do with how much time you put out there. Now, a tangent on that, I’m very strategic. At my events I spend a lot of time on people coming there. I don’t speak at many other people’s events anymore because I want, I also don’t want to be the guy who’s at every event speaking, because you lose your supply and demand type thing there. But my own event, I want to be the one there. I want to make it so this is a venue people come to and they’re going to come because “I’m going to hear six whole new presentations from Russell that I’ve never heard before, that he’s never talked about on the podcast.” It’s this unique thing and I want to give that experience to people. And so, I think for your own things, do that kind of stuff. Be willing to do it. Second is simplify things as much as you can. And then third, I don’t know how to teach this, but try to make things sexy. I could have said, “This presentation is how to get traffic to your website.” Or “How to increase your social media profiling.” Or whatever. But instead we made it sexy. I read these headlines to you guys during the last event. Like, “Conversation Domination. How to get your dream clients addictively binge watching you on every platform that they live on. Warning, this aggressive approach is only for those who truly believe in their message.” You look at that and you’re like, okay that’s a cool headline Russell. But we sat here for like 3 hours going back and trying to make it easier. So for you, you’ve got to put the time in to simplify your message and make it sexy and figure out the hook. Spend time doing that. I wish you guys could all get a glimpse at how much time I spend on that part of it, because I don’t think people understand that. They just put something together and go out there. And it’s like, no, that’s the valuable part. That’s what makes you valuable to your audience, your ability to go through and collect information, ideas and things like that. I did a podcast before how your job is to think for a lot of other people. You’re doing that and then bringing it back to somebody in a simple format and they’re like, ‘Oh, cool. I could actually do that.” So that’s what your job is to do. You’re curating all this stuff and then bringing it back in the most simple form possible to give to people. But you’ve got to spend the time doing that. You have put in the energy, the effort to think through those things for them, simplify them and give them in a way that they can do it. I don’t know how to teach that other than, I want you guys to be aware of how much time I spend doing it because then you might realize, “Oh I don’t spend any time doing that. Maybe that’s my problem. Maybe I should spend a Saturday here in my sweats in my office just thinking through how to simplify this for people, because it’s meant the world to me, and I think it’s helped me to build an audience and get followers and people listening to me because I’ve been good at that. I hope that helps. I don’t know, I’m not the best in the world. I still talk to fast, I mumble, I have all sorts of quirks and things that are strange. I know some people don’t like me at all, which is totally cool. But that’s one thing I’ve been good at and it’s helped a lot of people. I look at my books, Dotcom Secrets, Expert Secrets, they’re not my original ideas, it’s me reading a billion things, trying a bunch of stuff, and then putting it into a format that’s as simple as possible. That’s why I doodle things out. I’m trying to doodle it so you’ll be like, “Oh there’s the doodle, that’s what he’s thinking.” So for you, it’s figuring out simplify, simplify, simplify. Cut out the techno babble, make things sexy, make things interesting, spend that extra time to do that because it’s worth it. If I can do that for 6 presentations in a 2 week period of time, that’s doing it for all of them, plus then creating slides for all of them on top of everything else I’m doing for this event, I guarantee you can do for one presentation or with your perfect webinar that you’re doing. I’m guessing a lot of times if your webinar’s aren’t converting it’s because you’re too complex. Simplify the story, simplify the process, simplify those things for people so they get it. Make them sexy, make the hooks good, make it intriguing and curiosity driven because those are the keys. Anyway, that’s it you guys. I’m going to get back to work. I gotta make this thing sexy and simplify it so hopefully sometime today I can go take a nap. Alright appreciate you all, for those coming to Funnel Hacking Live, I cannot wait to see you. It’s going to be amazing and hopefully this event will change your business, but more importantly I want it to change your life. So I’ll see you guys there. Bye everybody.

Some thoughts I had after staring at a blinking cursor for three hours. On today’s episode Russell talks about how to find your big idea or hook. Here are some of the awesome things to listen for in this episode: Why it’s hard for Russell to teach how to find the big idea. Why you need to find the opposite of a pattern in order to find your big hook. And why you should buy your Funnel Hacking Live tickets now if you haven’t already. So listen here to find out how you can figure out your next big idea. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Alright everyone, it’s late at night. I was supposed to go to bed like two hours ago because I have to get up early. But no, my kids decided that even though it was Martin Luther King day and they had no school all day, they didn’t do homework until right now. So I’m up getting them to finish their homework. So anyway, I thought I’d take a quick break while they’re doing their stuff to come talk to you guys because it’s been a little bit and I’ve got something really fun to share with you today. So today I had a chance to go to the office, which is really fun because we just got this flow and this rhythm happening now with the systems and the agency and all this stuff. And it’s just exciting and a lot of fun, so I was really excited to go in there today. And then I have a bunch of tasks I need to do and one of them I’m already working on. The sales, like an explainer video. So explainer videos are like those little cartoon videos that kind of explain what you do in a short period of time. I don’t want to brag, but I’d say I’m probably the best explainer video script writer on planet earth. If not, I’m going to take that credit for myself. Because I wrote Rippln ones that did 1.5 million members in 6 weeks even though the company never went anywhere. I did the Prove It ones that built a half a million dollar company this year alone, in the last three years, off of one video. Obviously there’s a lot of other stuff happening, it’s an amazing team. I’m not taking all the credit, but the explainer video was mine. So proud of that. The Clickfunnels ones have done super good. So I’ve probably done, I don’t know, two dozen explainer videos and I’m just really proud of them and I think they all have turned out good and done amazing things. When you write for them, it’s different. Because you have to write in a way that would be fun to be animated, be interesting, be engaging, all those kind of things. But what’s interesting, I was writing this one, we have a new part of Clickfunnels coming out called Actionetics MD, that’s all I’m going to tell you guys right now. And today I needed to get the video script done so the explainer video guys could start animating and sketching and getting it all done in time for the Funnel Hacking Live Event. Because I’m going to be showing the video there when we release all our new awesomeness that I can’t tell you about right now. But it’s going to be so amazing. My goal is to get all of you guys to start using Actionetics 100% and I think we have, last time I checked 10-12 thousand people who are on the full Etison suite who are getting, who have Actionetics, but there’s still the 40 whatever thousand customers that aren’t using it yet. So it’s like, how do I get everybody to use it because it’s awesome? So the biggest thing was just make it simple, better, easier, more awesome, so that’s what we’re doing a big sprint right now from the dev side, to get it all done and live by Funnel Hacking Live. So those who are at Funnel Hacking Live will get first access to this amazing-ness and everything. So make sure you’re at Funnel Hacking Live, if you’re not you’re missing out because it could be six months or so before we release it to everybody else. So if you want to get the features early, go to funnelhackinglive.com get your tickets before they are all sold out. They should be sold out this month, in fact, we’re doing a big push starting tomorrow. Anyway, I digress, I’m sharing this because I’ve had a lot of people, in fact, I’ve had a lot of companies since then come to me like, “Hey Russell, write me an explainer video, we’ll give you equity, we’ll give you percentages.” Blah, blah, blah. Because that’s kind of what Prove It had done and obviously it worked well for them and for us and for everyone. But I’ve just told people no because I just obviously have a lot happening in my life right now and I don’t have time to really write explainer video scripts for people. But for my own stuff obviously it’s still important. I was like, how do I write this thing? It’s funny because the thought that came through my head before I started writing this was, what is the hook, what is the big idea? Those who were at Funnel Hacking Live last time heard Todd Brown, came and spoke on that. The big idea, the big hook. And as I was sitting there with my blank sheet of paper, the little cursor blinking as I’m trying to figure this out. “What’s the hook? What’s the hook?” I know what the product is, I know the differentiation points, I know it’s exciting, but what’s the hook? You have to have the right hook. And I think, I’m going to talk about Todd Brown for a while because I love Todd. I respect him and I think he’s amazing. I think that what I’ve gotten, I think I’ve done a good job getting our funnel community and our marketing community understanding funnels and things like that. And I think we’ve gotten better at understanding structure of funnels and how and where and front end funnels versus back end funnels, how to do the perfect webinar and all these cool things. But I look at Todd and what he studies and geeks out on, and he hangs out with all the Agora guys and they’re always talking about the big hook and the big idea. What’s that thing that drives the rest of it? And I don’t talk about that a lot publically, probably because it’s not something I can…it’s hard to reverse engineer. It’s like, okay here’s the pattern, here’s how it works. The pattern of the hook is like the opposite of a pattern. Most stuff I teach it’s like, here’s the pattern, where’s the hook? Is like the least pattern-y thing ever. It’s the opposite of the pattern. It’s the pattern interrupt that becomes the hook. So I never talk a lot about it, but when I’m doing my own stuff, I do it. If you watch my webinars, all the stuff that I do, I’m doing it all the time. And I sat there today for probably 2 ½ - 3 hours with a blank sheet of paper with that little blinking cursor, that you just want to, you wish you could delete it but everything’s deleted, that’s all that’s left, that little blinking cursor mocking you the whole time. And my whole thought was, “What’s the big idea? What’s the big idea?” and I was asking in my company, “Okay, we know what Actionetics MD is, what’s the big idea, what’s the big hook? Why should people care?” and it took a while, like I said, 2 ½ - 3 hours before I was like, I got it. And as soon as I got it, in my head the story just flows, because I’m visualizing taking people on a journey and the process and story and how it fits together and how we illustrate this, and those things come fast. But man, that hook is the hardest thing. I’ve had webinars where I’ve spent two days in front of a white board trying to figure out a headline, the hook. What’s the thing that gets somebody into a webinar? And I think that I’ve probably done a disservice inside of the funnel hacker community where I don’t talk enough about that because again, I don’t know how to reverse engineer and teach it. But it is the key. I’m so grateful for Todd Brown talking about that so much. Because he’s the one that talks about it the most. I wish that we talked about it more in the community. Maybe this podcast is kind of the first time of me kind of bringing it out. But I just thinking about that, what’s the big hook? Why should someone care about the thing you’re selling? What is that, what’s the big reason? What’s the big idea that you have? So look at the big campaigns that you’ve seen around you. Every market there’s big things happening. I look at when we launched Clickfunnels, I tried a bunch of different messaging and funnels, but the funnel that worked was a webinar funnel, the process was, I’ve talked about this before, having a webinar and then on the thank you page having a trial. That was the process work, but the hook was this concept of funnel hacking. That was the big idea that got people to be like, “Oh my gosh, I understand it.” That was the big idea that drove Clickfunnels. The thing about that, the markets you’re in, if you guys are in financial markets, look at Agora, what they’ve done. Some of the biggest campaigns are, when Obama ran for a second term, it was called the end of America that was the big idea that drove this huge thing. If you look at recently, there’s probably been 8 thousand crypto offers that have come out, but Agora’s the one that did, I think they did 30 million dollars in their webinar in like a 2 week period of time. But what was the big idea? What was the big hook that they had? They was something there, I studied it. I don’t know if you did, but you should have. If not, it means you’re not listening to funnel hacking. Look at these people who are making insane amounts of money and reverse engineer the campaigns from everything. A lot of people think funnel hacking is just like, “Oh, well they have a landing page and an upsell page, down sell page, and this price point.” That’s the beginning of funnel hacking, but it goes deeper. I don’t know about you but I get every webinar, every video sales letter, everything that I look at I get transcribed so I can read it. What was the hook, why did this work? What was the big idea that they were doing that made this separate? Because man, if there’s 800 crypto webinars, why did one do 30 million and all the rest did, even the big ones did a million. There’s something different here, what’s the big idea that they led with? Look at the weight loss industry, look at Prove It. Why did Prove It blow up? It hit keto at a time that was right. Dave Asprey blow up, because took this, the Atkins diet, it’s not the same, but he took the Atkins diet, and his big idea was this thing of butter in your coffee. Boom, that big idea of putting butter in your coffee. It was just a ketogenic diet, it wasn’t this new thing, but he was like, “Butter in your coffee” Boom, Bulletproof was born. What’s the big idea for your business? I can’t tell you that, I can’t reverse, I can’t doodle something that shows you, here’s how to find your big idea. Maybe I can, I just don’t know how to do it right now. Again, because it’s not a pattern, it ‘s the opposite of a pattern. So look at the pattern, what’s everyone doing in your marketing to explain or to sell your thing? And what’s the opposite of that, how do you break the pattern? Have your big idea so that when someone hears it, it smacks them upside the head and they’re like, “Oh my gosh, that’s brilliant, that’s the thing.” I think my point of this podcast is just to get you guys thinking about that, because that’s what I did today. I sat in front of a blinking cursor for three hours thinking, what could it be? What could it be? You know I looked at all of my competitors, I’m looking at, I’m not going to spoil what Actionetics MD is, but I’m looking at auto-responders and other things like that, and how do they pitch it? Because how everyone else is pitching it is the pattern. Now what’s the opposite of that? How do I make it the opposite, so that it becomes this interesting idea? So I hope that helps. If nothing else, it gets you to sit there in front of a blinking cursor like I had to do today, and just think. What’s my hook? What’s my big idea? Why should people care? Why am I going to invest the time and energy it takes to make this video or this webinar, or this whatever? And why is someone going to take the time and energy to watch it? And why are they going to get excited to run and find their wallet and pull their money out and give it to me? There’s a big idea behind it that drives it and I don’t think most of us are spending enough time doing it, figuring that out. When you get it right, you see you. Gary Halbert said, “One idea properly exploited is worth more than 100 lifetimes of hard work.” And I believe that. I’ve seen that in my own life. I’ve seen it with tons of our member’s lives. One idea, when you exploit it properly is worth 100 lifetimes of hard work.  So what is that idea? That’s what this is, the big idea, the big hook. What is that thing for you? If you listen to Todd Brown, listen to his stuff on the big idea, I think it’s fantastic. He did a whole presentation at last year’s Funnel Hacking Live about it. But just get that in your head spinning. When you’re looking at good advertising and you’re funnel hacking people, what’s their big idea? What’s the big hook? What’s the thing that drives this campaign? Because if you find it and identify it, it will help you figure out your own as well. I hope that helps, I hope that gives you some good ideas and gives you something to think on. That’s all I got. I gotta get these kids’ homework finished so I can go to bed. I gotta be up lifting weights soon. I’m trying to get rid of this double chin before Funnel Hacking Live, which is a pain. I wish you could just sleep it off, that’d be way better. Anyway, I appreciate you guys, have an amazing day and we’ll talk to you soon. Bye.

People always ask, "WHERE SHOULD I START"? Well... here you go :) What's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Now, I don't know about you guys, but I would love to hear maybe a new podcast intro. Now, I've not made one. However, I do want to know if you want to have a new podcast intro. If you wouldn't mind, reach out to me and let me know. We're almost to Episode 60, which is crazy, but I honestly, I wouldn't be ... There's been many times I fall asleep and the podcast intro that I currently have right now just keeps running through my head so anyway, super excited for this episode. Welcome to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host, Steve Larsen. All right, all right, all right. Hey, and I'm so excited for today and for what I'm going to share with you because I got some really huge news. Hope you guys had a great weekend. It was Memorial Day Weekend recently and my family was all out. We were having fun. We got up early. We went on a run. We went to the park. We hiked just a little, small little ... It was really steep for my little girls. I have a 1-year-old and a 3-year-old so whatever they can handle, but it was really fun. It was awesome. After we went on this hike, right, a park was nearby and what we did is we went down to this park. We're playing and having fun and my little girl's 3 years old, she's running around and there's tons of people there, right. As a parent, you're on red alert. You're looking around like crazy all over the place, making sure everything's fine, making sure there's no creepers around. You know what I mean? Now, I am all for my kids getting their own scrapes and bumps in life. You know what I mean? I'm not going to let them get hurt on purpose, but it's going to happen anyway so, I might as well not be helicopter parent and rather actually go and just prepare them for those experiences. You know what I mean? There's a point to this story, I promise. I wasn't too surprised when there was some kid politics that started and these kids started getting in my little girl's face and just screaming at her. At first, I sit forward, I'm sitting on the side and it was crazy hot out so I was sitting in the shade, but I was watching her. I was watching closely, seeing what's happening, and this little kid starts getting off on my little's girl's face. She's 3, right. She's 3 years old. What are you going to do? She's a little girl. She barely understands what's going around her still. You know what I mean? She's barely becoming self-aware kind of. You know what I mean? My resting state is nice guy personally. Steve Larsen, I'm a nice guy. That's my resting state. That's how I currently am. However, there was this ... Man, there's few things that will set me off and make Papa Bear come out and I have no ... I actually like when Papa Bear comes out. I invite Papa Bear to come out whenever it can. It's kind of fun. Anyway, this kid starts almost physically getting at ... His brother was standing nearby and he started getting really close to my little girl. Suddenly, the brother is holding back this younger kid from, I don't know, hitting or tackling whatever my girl. My little girl is so funny. She's so much like me. In the face of danger whenever there's high stress or whatever, I tend to laugh and it's not always that it's a funny experience or whatever that's going on. It's literally just that sometimes there's nothing you can do about it so you just laugh like whatever and it makes really serious things calm down. That just egged on this kid, right. My little girl starts laughing. It just egged him on and I was ... Anyway, he starts getting too aggressive though with her. I'm watching from across the playground. I stood up real fast and I walked over there because he was trying to push her and shove her really hard and there wasn't anything behind her. She would've fallen off the playground pretty far into the ground. Papa Bear comes out, right, and I come out and I start getting out and I'm hoosh, I'm trying to be cool, but at the same time, I want to throw this kid through a window. You know what I mean? I get really pissed off about that kind of stuff. There's no reason to be a jerk in life. Anyway, I go over and I walk up to this kid and I was like, "Hey, chump, why don't you stop throwing my girl around, huh?" The kid started bawling and it shocked him so much that I was standing there and I guess you would say I was calling him names. I called him a chump, all right, whatever. There's worse things I could probably say to him, but the kid starts bawling loudly. I was like, "Uh, whatever," and I just walked around, I was like, "Come on, Brinley," and I took my little girls and we went into another part of the playground. It was a big playground. Two seconds later and I'm like, "Crap," and I can feel parents eyes on me and I'm like, "Uh, whatever," like I don't ... Anyway, whatever. We're playing around over this other part of the playground and pretty soon, this really heated mom comes walking up to me and she goes, "Excuse me. Did you just call my kid a chump?" I turned around and I was like, "Yes, I did." She's like, "Why?" It's like, "Because he's pushing my little girl around. He can't do that. You understand?" She just stood there for a little while and then, she just turned around and walked away. Look, there's no room to be a chump in this life, all right... If you're going to be a chump and if you're a chump and you're on my podcast, you can get out of my community. You know what I mean? That's my attitude about it. Life's too dang short to be a chump. Don't be a chump. Don't be a chump in business. Don't try and be all sneaky. I got people who steal from me. I can't stand people like that. If I ever find people who's stealing from me, I just block them out immediately and I ... I was talking to Russell about this, you guys. My mentality is to give and give and give and give and give as much as I possibly can, overdeliver every freaking time I launch anything, every time I put anything out, any time I do anything so that when somebody turns around and they come back to me and they say, "Hey, you know what, I think that you should've done this or you're not doing enough here or you're not doing this or you're not ... " I'm like holy crap, I am bleeding, bending over backwards, giving way more than I should, that sets me off. You know what I mean? I know that probably a lot of you guys are probably the exact same way if you're in this community with me, right, the Sales Funnel Broker, Sales Funnel Radio, stevejlarsen.com community. You know what I mean? If you're in this, we're very similar people is what I've noticed. Birds of a feather flock together. I actually truly believe that and it's one of the major reasons that I wanted to start a podcast thing was because I was tired of the people I was hanging around and I wanted other people who thought like I did in my community. You know what I mean? Anyways, the types of people out there who are going to steal from me and stuff like that, I do believe in an element of karma. It's going to come around. It's going to nip you in the butt. You know what I mean? The other part is that man, if that parent and the same is true for you as an entrepreneur, if you're not bridled enough to function in society or let's say parent ... Anyways, I'm not trying to get into parenting stuff, but what I feel like is that if my little girl goes out and she's doing something that's stupid, it's my job to correct it or else society is going to correct it for me later on down the line and they're going to be way less nice about it. You know what I mean? I feel like those kinds of thing ... Anyways, I'm not trying to get into a big ranting thing about that, but my gosh, I was laughing so hard. Finally, I was like man ... I was talking to my wife, like, "Alyssa, we should probably get out of here because these parents are going to rage at the fact that I just called this kid a chump and made him bawl." I don't really freaking care. Anyway, I think it's funny. It's the same attitude when people come to me like, "What? You gave all this stuff to me and it's super, super cheap, but you're not bending over backwards to make sure that I'm successful with it." I'm like, "Dude, it is not my fault if you can't figure it out. I have overdelivered. I've given tons of walkthrough guides. I have given so much stuff like crazy. If you can't figure it out, I'm sorry. You can hire me as a coach, but I'm not going to keep giving stuff away to you for free. My time is more valuable than your feelings." You know what I mean? It was weird for me to cross that threshold as an entrepreneur and as a business guy just because in the past, I was all about just giving and giving and giving and I still am, but eventually, I was like, "My gosh, I got to self-preserve here. I've got to create a way for me to still live, still have a family life." You know what I mean? Still do the things I want to in life or I will literally spend all day every day ... I had 100 notifications in Facebook just two days ago. It was in a single day. My email was at 200 a week ago. It's at 900 now in a week. You guys know what I mean? You all are going to be there. I know especially, you all are going to be there for sure if you're not already. Anyway, don't be a chump. Hey, I got some good news though. That wasn't the good news. I told you I had good news at the beginning of this episode. I got great news. I've been working ... Over Christmas, my dad and I, we got together and I flew over there a few days early and I did it for the explicit reason of sitting down with him and beginning to build out his webinar. He's got this cool software that lets him trade the futures market, E-mini specifically, and he's been doing it for about six years. He learned that basically for him to be successful, he's got to create this thing that didn't exist before and he's a software engineer so he could create it. He created this cool software that sits on top of a trading platform and it tells him whenever to get in and out of a trade and he wins like crazy on the thing. I can't tell you legally because I can't make any kind of income claims, but he wins a lot. He's like, "Do you think anyone would ever buy this?" I was like, "Oh, my gosh, Dad, yes." He showed it to me and my jaw dropped. I did some stocks and options trading for a while and I definitely understand what he was showing. When he showed it, I was like, "Oh, my gosh, that's amazing." Anyways, fast-forward, so over Christmas, we were building out a webinar, putting all stuff together. He ended coming to what Russell and I are calling the FHAT event, the Funnel Hack-A-Thon, FHAT event. It's F-H-A-T. He came to this for a three-day intensive and he figured all this stuff out and then he's like, "Okay, Stephen, at the very last Saturday in May, I want to launch this thing." I said, "Cool. Let me help you." I slept probably three, maybe four, sometimes five hours every single night for the last week and we got this thing put together. It was really cool. If you want to check it out, you can. I'm not promoting it. It's just so you can check it out if you want to and actually, I know there's quite a few of you guys that are stock traders or financial markets traders in my community as well, which I think is really cool, super, super awesome industry there. Anyways, you can go to financialinvestingsecrets.com. It was a good webinar and I was so proud of him. We got out there and he went and he just launched it and made money and it was his first webinar ever. You know what? He did half of it wrong. You know what I mean? He just did it though. He just did it. He got out. He executed. He just did it. I was so proud of him. It was so cool. He wasn't expecting to make any money. I was wondering. It was his first time ever doing anything like this. He's just barely launching his own podcast, barely getting these things up and running. Super smart. You know what I mean? He's not a salesman, he's not ... but he's, oh, my gosh, such a smart engineer. He's created a lot of industry standards in the software world, anything from watches to NASA rockets. He's very smart. Much of how things are coded and as far as on a code sense architected is because of the way he has put stuff together. He's very, very smart... Anyway, he ... I'm just really pumped for him. He went out. We had 55 people register and about 13 showed up, which actually for the metrics that Russell always teaches is the exact same metrics that always will happen, about a fourth show up and we had ... I haven't looked at the final numbers yet, but then we had people buy. It was really exciting. His first webinar ever, it's so cool. A lot of people will sit at this point and go, "Okay, now what do we do next?" You know what I mean? It was from you guys, I asked you guys if you wanted to come and 50 of you guys signed up and 12 of you showed up or 13 of you showed up, which is what I was expecting. We were expecting. We're just testing it to see how it worked, right. What do you do next at this point? You do what we call the Dream 100. I don't know if you guys have ever been doing this. If you haven't been doing it and you've been actively driving ads, you are leaving so much freaking money on the table. I can't even believe it. At the last Funnel Hack-A-Thon event, it was the third day. I was on stage the whole day. I was speaking. It was really, really exciting and I really, really loved it, but one of the whole things we teach you guys about is this concept called the Dream 100 and we hope you guys go through it. What I'm having my dad do right now is he's got his webinar and we're continuing to make tweaks. We're continuing to make little adjustments here and there, but honestly, the thing that I'm having him do now is writing out a list of all the people who are podcasting in the financial market world, all the people who have blogs in the financial market world, all the people who have YouTube channels, who have live trading rooms, anybody who has an audience, anybody who has any kind of list or a following where my dad would want to sell to them. While we're getting Facebook ads up and running, we are starting to "date" or "court" these people on this Dream 100 list. We're starting to reach out to them. We'll probably send a package out to them soon. We got to smoosh them up just a little bit. You know what I mean? This is a relationship business. Internet marketing is still a relationship business especially, especially for the way you do sales funnels and the way we teach because what we're going to go do is we're going to go ... we want them to promote his webinar. He's got a great software that he personally wrote that helps him trade the E-minis with great success. You know what I mean? Anyway, that's what we're doing right now though. When you think about this ... I'm trying to think where to start on this because when you think about where we came from and this whole journey that he's currently on right now, a lot of times what people will start doing is they're like, "Okay, I've got this webinar, and I'm going to go build this webinar." Let's say they're just starting out, brand spanking new. They haven't done anything yet. They've never even put anything together. They've never even sold anything. They've never ... You know what I mean? Brand new. What a lot of people do we've noticed is they'll create what we call the value letter, right. They'll go, "Okay, first, we'll have low ticket items and it'll be in this whole funnel. Then I'm going to send them to this mid-range funnel and there's a whole funnel for that. Then I'm going to send them to this really high ticket thing and then the whole funnel for that as well." The tendency for people is to turn around and build a tripwire funnel or a low ticket funnel first, and I will tell you that is not the way we do it. That is not the way we do it whenever Russell and I build for a client. That's not the way I personally do it whenever I build for a client. There's very few circumstances where we actually start with a low ticket front end funnel, very, very, very few scenarios. The reason is because it's so much harder to make the numbers work. If I'm selling a $50 knickknack versus a $1,000 product, I can spend so much more money to acquire a customer, right. Now that my dad needs some sales, he can spend a good chunk of money to get one person to buy and I doubt it's going to cost us $1,000 to sell a $1,000 product, right. Now it's just the big rinse and repeat game... How much can we tweak it? How much can we get more traffic into it? How can we fill it up? Does that make sense? That's the reason ... I don't know if you guys have heard of the Two Comma Club Coaching Program that Russell and I are doing. It's so, so fun. My gosh, just oh, I absolutely love what I do on that thing. Anyways, we teach people though how to make $1 million funnel and we help them hit what we call the Two Comma Club, right, $1 million. We don't actually start with a tripwire funnel and I've had a few people reach out and ask that like "Cool, I got this sweet webinar. You guys help me plan. When do I start the tripwire funnel?" Like you know what? Probably not 'til like six months of it being successful are you even going to start thinking about that. People are like, "What? That's so crazy. Oh, my gosh. That's nuts. How is it that you can do that? How is that you ... You know what I mean? People will start to do that and they'll start to think that. I understand why that would be a temptation because as you read a book like DotCom Secrets or you read other books where it talks about increasing value or monetizing your audience, things like that, the tendency is to think I must start with this low ticket item and then I will go to this mid range item and then I'll go to this really high ticket item. I will tell you that the majority of the time when we actually build funnels, it's actually the opposite. We start at the top and we work down. Here's the reason why. It's funny. We had this four-hour Q&A last Friday with the Two Comma Club Coaching Program and a lot of these guys are out there and they're asking this very same question. They're like, "Why would you do it that way?" Let me take you through it. Here's why. Here's why. Number one, I already told you that the numbers are going to work better, right. You're just going to do better just simply by starting at the top because if you start with a high ticket item, how many people does it take to really start turning some revenue? One? Two? You know what I mean? You probably know where to find those kinds of people. You know where those communities are. If people aren't willing to give you that money yet, it means you haven't proven yourself yet. Go do it for free for a few people, all right. I'm talking about high ticket application style funnels where it's 10,000 to 15,000 to 25,000 to 50,000. You know what I mean? Higher than 10,000 is usually what I'm talking about when I say high ticket application funnels. People are applying to work with you, right. You got to go get crazy results, lots of great results, right. Either you're starting at that spot or you're starting one step down, which is what we teach at the Two Comma Club Coaching level, which is the webinar funnel, right. At the webinar funnel, what you can do is you start to get all these people in, right, tons of people, and you start tweaking the offering, you start tweaking the message and you start tweaking your traffic sources and you start finding out which ads convert the best. You know what I mean? You start figuring this whole thing out. What happens after a while, right? What happens after a while? What happens after a while is you're going to start getting a ton of questions, lots of questions. Man, you know what, I wish that the products from your webinar, I wish it did this. Or you know what, I wish it was this? What if it had this capability? Or how come this isn't here? You know what I mean? You're going to start to get questions. You'll start to get support questions. As those come in, document them because what's going to happen is very, very slowly, sometimes slowly or suddenly, whatever it is, but clearly, there will be this area that starts to rise up and you'll be like, "Oh, my gosh. You know what, I wish that I was selling something like that," right, and you'll go over ... What's happening is the market is showing you which product to create next. Does that make sense? If you are able to go through and massage out a $1,000 to $2,000 product offer and actually get it converting, get it selling, you've already laid so much groundwork for a smaller low ticket front end product funnels in the future. It's just the way it works. Because all of a sudden, what's going to happen is you're going to turn around and people are going to say, "Oh, my gosh, I wish I had X, Y and Z." What are they doing? They're telling you what they want and then all you do is you go create it. Why did Russell go make something like Funnel Scripts? Because people asked for it. He didn't start with Funnel Scripts, right. He made Click Funnels. He figured out his $1,000 webinar. He figured out how to sell something for $1,000 that sold Click Funnels, that got continuity going, right. That was the hard part. Once he got this hard part down, then he can turn around and he starts going, "What are all these [funnel 00:19:47] things? You know what? Let's build this thing called Funnel Immersion, Funnel Scripts. You know what? How about Funnel Graffiti." It's all these things related to the core offer, right, that eventually ascend somebody up into the Click Funnels level. It's the exact same thing that I'm trying to tell you to do. It's the exact same thing I was trying to tell my dad to do. Don't worry about small ticket stuff at first. That would be my advice. Now, other people would tell you different, that's totally fine, but my advice, do not start with something small. Start with something at least $1,000. There was a lot of people on the call who were like, "A thousand dollars? You really think people are going to give me $1,000?" I can hear your questions right now as I'm saying that. The answer is it depends on if you charge $1,000. What's easier to do is simply just put down the price point, 997 and then figure out how you can justify that price point. What is an offer that is so ridiculously cool that someone would give you $1,000 for it? Does that make sense? Instead of thinking, "Oh, no one will ever do that," and killing yourself the other way around. Start with $1,000 product. What's funny is at one of the last events ... Actually, I'm sorry, not one of the last, the last Funnel Hacking Live Event, beforehand ... I think it's okay if I tell you this. Beforehand, Russell was trying to figure out something he could sell at the Funnel Hacking Live Event. What's fun for me is to sit back and watch ... You know when you're so good at something, you don't realize you're that good at it? I think that happens a lot for Russell and it's understandable why it would because he's been doing it for so long. It's fun with my fresh eyes to sit back on the side and be like, "Oh, my gosh, what a cool process you're going through." You know what I mean? Anyways, he's preparing for the event. He's putting together different presentations and he's about to put together a presentation and here's how he starts it. "Gosh, I just wish I had something I could see for like $3,500." That's how he started it. Guess what came from that? The Fill Your Funnel Program. It's okay to start with the dollar amount. I know it must feel like I'm all over the place right now, but the only reason I'm hitting this really hard is because there's been several people who reach out saying, "Where do is start, Stephen, where do I start," right? I've had tons of people come ... I don't know why, but definitely in the last month, there's been a lot of people that ask that, "Where do I start?" What I would tell you to do is to start by figuring out how you can charge $1,000 for something, turn it into a webinar or an invisible funnel or black box funnel. Then what I would do is I would move to high, high ticket, right, because there's going to be a percentage of the people that buy my dad's $1,000 product who want more one-on-one coaching, right. I would not put yourself in the fulfillment or inside of the offer of the $1,000 product. Rather make them pay you more to work with you more. Does that make sense? I would start with this $1,000 product in the middle and then I would go put you into this implementation and coaching area where it's done-for-you services, but it's more high ticket, like 5, maybe 10% of the people who buy your $1,000 product are going to be interested in that kind of thing. That's great. You're only going to sell one or two of them to really make a huge difference. You know what I mean? A really easy way to do that. You guys see what I'm saying? Should I trial close you? Are you guys getting this? Are you guys seeing this could work for your business? What would your spouse say when this actually works for you? Can you imagine what it's going to be like when you walk out and you've made that kind of money? You imagine when it's automated? Should I keep trial closing you guys? That's true though. Does that make sense? Then what happens is then we go out and we start going on tripwire funnels and we start going for breakeven funnels and we start to ... When you do it the other way around, you're totally guessing. It's so much harder to make a tripwire funnel breakeven if you do it the other way around. Instead, do it the other way where you start at the top or in the middle, right, and make the tripwire funnel last or last-ish. People will tell you what they want so then just go make that and the chance of success is so much greater. It is so much less risky to do it that way. It's pretty funny when I sat back and realized what was going on with that and that's the way we do it that it just blew me away because I remember the first funnel that I built, it was low ticket continuity. That's the hardest category I can even think of to sell ever. Continuity stuff in the front, that's wicked hard. That was crazy. It's more challenging as a category usually to sell continuity, especially low ticket, anyway, upfront. Anyway, so it just reminded me of all these different funnels that I put together and I think part of the reason why they would fail and stuff like that. What's funny is I have really low ticket free plus shipping funnels right now. I have also ... You know what's funny? It is just as much work for me to sell the mid-range stuff than it is for me to sell the low ticket stuff. The support tickets that come in are almost the exact same. It's so funny. When I actually go out and start selling $1,000 stuff, it's easier for me to do that than it is the lower ticket thing. For whatever reason, it brings in a higher level customer. It brings in somebody who's in a different position in their life, someone who I want to work with. Anyways, I don't know how to sell you on this. When I was thinking about my dad's webinar, when I was thinking about all the stuff going on, and those of you who are trying to make this business succeed, I'm not trying to tell you to abandon everything if you already have a funnel, a tripwire funnel on the front end. What I am trying to tell you to do is charge more money, just charge more money. Then what you do is have some person in the back end after someone buys your mid range product, your $1,000, $2,000 product, have somebody calling them up in the back end saying, "Hey, you want to work with Grant Larsen for 15,000 or whatever? He'll give you one-on-one coaching for six months," or something like that. You know what I mean? You only close two of those a month, that is seriously massive revenue boosters right there. Anyway, guys, I hope that what I'm trying to say is coming across clearly because the type of question that I've been getting recently, which by the way, I've been loving the questions. I hope you like the mass Q&A sessions I just did, the last two podcast episodes. Those were a lot of fun. As a by product of that, people have been asking more and more questions. It's been a whole lot of fun. Really, really enjoy that. Usually, the type of question is like, "Hey, where do I start?" I'm trying to tell you please for the love, from a guy who did it for years at the low ticket price thinking that he was serving better or thinking that he was making it more affordable, but in reality causing a harder headache and I actually had to sell it harder sometimes. It's not fun. I'm telling you, please start with something that's at least $1,000... I'm saying that over and over and over again because it doesn't take many of them to really change your life. It does not take many of them to have seed cash for your next ad campaign. It doesn't take many of them to really start figuring out also what people want in the next tripwire funnel. Start with something high ticket. It's so funny. There was a few people I was coaching this last week and they're like ... I kept telling them $1,000 price point, they're like, "Awesome. I'm selling for 497." I said, "Why? I keep telling you," and it came down to it ... Now if you have a legitimate reason like sometimes there's a legitimate reason and that's fine, but most of the time, there isn't one. You literally are just afraid to charge more money and I'm begging you not to do that... I'm begging you to get out and actually say, "You know what, I'm going to charge $1,000. I'm going to figure out how I can charge $1,000. I'm going to figure out how to sell at that price point," and when that becomes your focus, oh, man, it's so rewarding when $1,000 comes in. It's like, "Whoa." Just emotionally, it's so nice. Holy crap. How many of those does it take to actually cover the mortgage or rent? Not many. You know what I mean? I guess it depends where you live, but still even then, not many. That could fit a really wide range of households, but I guess it's on my mind because we're in a house now. Anyways, guys, hopefully that helps. Super excited for this week and what's going on here and I appreciate you all like crazy. Just gosh, I just love our community. It's so, so, so fun. I remember I was posting different pictures, what we were doing and things like that and just the engagement, I just really, really enjoyed it and I really appreciate all you guys are doing. Anyways, keep at it. Funnel on, my friends and I will see you at the next one. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free, go to salesfunnelbroker.com/freefunnels to download your prebuilt sales funnel today.

Click above to listen in iTunes... Garrett and Danielle White Family, Russell Brunson, and TONY ROBBINS... What's going on, everyone? This is Steve Larsen. You're listening to Sales Funnel Freaking Radio. Whoo! Hey, this is actually a special episode. This is part 3 of 3 in my review day-by-day of Funnel Hacking Live Event that Russell just threw in Dallas. I'm actually in Dallas right now recording this. I didn't want to leave the hotel room before doing this and spiting it out and everything was fresh on my mind. So, I'm just sitting inside here in the actual hotel room itself and just getting these podcasts out to you guys. These are kind of a review. Today, will be a bit shorter than the other two. The other two were a bit long, but I wanted to go in-depth so you guys felt like you were getting some values from the podcast itself. Again, and just as the others, if this is the first episode of this 3 part series that you're listening to, go listen to the other 2 first. The whole event was meant to build on itself, so I would go listen to Day 1 first, and then Day 2, and then come back to this one. Really, the last one, but this is the one where Tony Robbins came in and it was so cool. Welcome to Sales Funnel Radio. Where you'll learn marketing strategies to grow you online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen. Again, thank you to all you guys that I was able to meet, and talk with, and take selfies with, and all the gifts you guys brought, which I was not expecting that. And it was very, very humbling. Anyway, guys, thank you so much. Again, my voice is totally shot still and talking as much as I am is not helping. But it is what it is. The very first person who came in was Garrett White with his wife. Now okay, Garrett has spoken every single time at the Funnel Hacking Live Events. The reason Russell likes to bring him in is because he also helps people implement. Now you think about, Garrett made this point as well. He's like, "Okay, I know you like coming to Funnel Hacking Live and you get a whole lot of extra goodies and nuggets, and things that you don't get anywhere else. Think about it, if you would just freaking read the book, watch the tutorials, and do it, you're going to be farther along than the majority of the people who are out there." It was really funny to listen to, but it was like, "Okay, okay, that makes sense." There is a lot of stuff that you can't get from a book that you do get at the event. It was actually really cool to listen to him and hear him say that. He was there with his wife though and we've never done that with him before. And his kids on the stage. Garrett was the same Garrett, swearing like a storm, but he went through and he started teaching us more about, like an echo of what Setema taught. But even more depth on certain areas; it was really cool. He was banker actually and in 2008 when the economy really tanked, he lost everything. He realized that he had no idea who his wife was. He had no relationship with his kids. He realized that the life he was living was pure crap. He hated it. He realized that a lot of it was because, again similar, was the story he was telling himself. Which was kind of cool because, Tony came in and talked about "the story we were telling ourselves." There was kind of a theme there for many, actually several speakers, not just those three. At least, that's what I picked up. Maybe that's what I needed to hear. You know what I mean? You guys might have picked up something different, who were there. Anyways. So he said, "You need to choose yourself." I don't mean that in like a freaky-deaky way, like weird. Meaning you got to create yourself, okay? Know who you are. Know the story you are telling yourself. He had us turn and scream, at the top of our lungs, at our neighbor that, "I am a marketer." Number 2, you got to live in the land of yes or no, none of this maybe crap. "Maybe I'll get this done." That means no, you're not going to do it. It was interesting to hear him say all that stuff. "Got to live in the land of yes or no. No more maybes." So, he had us turn to our neighbor and scream, "I am a closer." So, number 1 is, "I am a marketer." Number 2 is, "I am a closer." Number 3 was ... He said a lot of times when we get in these businesses, we start getting followings and we, guys I've been totally guilty of this and it's been cool to hear him say this. Because right now, sitting here right now, as I'm recording this podcast there's probably 400 messages, collectively, between email, tons of Facebook messages ... Oh my gosh, I can't even handle it anymore. It stresses me out. I want to give, and give, and give, and give, and help. I feel guilty that I can't give, and give, and give, because I have to live too. You know what I mean? I know a lot of you guys listening to this, you guys get the exact same way. We attract like people and you're listening to my podcast. We're probably really similar. You start to feel guilty that you can't help everyone and their mom at all times, for free. You feel guilty that you can't get out there and do that. I was like, "That's so true. I've totally had that experience before." Now, Russell has since been teaching me that it is your moral obligation to sell people. It's your moral obligation. It's actually the name of the last section in his new book, by the way. After he and I talked about it, because it's such a huge deal. People feel guilty about talking other people's money. He goes, "No dude, think about this ... Russell told me this and then also Garrett White was saying this on the stage too. He said, "Okay, think about it. You've gone through, you've done the epiphany bridges with people. You've been selling like crazy. You've helped them realize the need for the product. You've gone in. You've changed their paradigm of the world. Then you don't sell them something?" A. The worst thing you could do is give it to them for free. When you give something for free to somebody for free for too long ... Number 1: it can bring in these feeling of well you gave it to me for free, so everything you give me should be for free. And I'm not talking about your base. All the things you're putting out there for people, that's fine. But if you're giving your actual bread-and-butter product and service away for free, for too long, it jacks up the value that they see of what you've built. You guys know that I built the funnels for Marcus Lemonis on the tv show, The Profit. That was like 11 funnels in a day; it was nuts. Marcus saw the vision. Marcus caught the benefit of the funnel. He understood it... He had the epiphany. Because he talked to Russell about it and it was super cool. He's like, "Every business needs a funnel." And we're like, "Yeah, that's why it  exists. This is freaking cool, right?" He's like, "Oh my gosh, yeah." Then what happened is, I went out and started building all these funnels for all these peoples. That was my role in the company shortly after I got hired. I was building these funnels and I was putting them together. It was all these companies. You guys probably haven't heard of ... A lot of them were tv show episodes of the show, The Profit. I was going back of all these episodes he'd done in the past and building funnels for these companies. I'd build them and I'd put them together and the whole way, the whole way, I had to keep selling these people on why they needed the funnel. They didn't have the epiphany. We built these beautiful funnels. Oh my gosh, these guys could be making so much extra money and they came in and were like, "Cool." And it sat for like months and months and we're like, "You're not doing a dang thing. Why not?" And they're like, "We don't even know what this is. What do you do? Why is this" ... And I was like, "I've been telling you. I've been showing you. I've been coaching you. I've showed you so many times how this thing works." And they're like, "We don't want to do an internal launch to our list. Why would we do that? They've already bought from us." And I was like, "You are idiots." Oh my gosh. So what was hard and what was challenging is, if people have the epiphany and you don't sell them something, then you are actually doing them a disservice. If people pay, they pay attention. Right? They need to put some skin in the game, psychologically, to actually go in and digest and get after something. There is something you have to pay, whether with time, or with money, or with some sacrifice in order to actually get stuff. Understand it. Implement it. Push forward on it. Everything is bought with your time, your thoughts, anything. Right? And if you go in and you say, "Hey, here's this really cool product and I'm giving you this awesome offer and I'm going through and I'm ... Guys, the funnels I give for free on my site, I should charge for my full 10 grand price for a lot of them. I don't though. The ones that are 100 bucks or a 127 bucks and people come back and complain about it. There's only been one person who's actually complained about it. It's because they didn't know ... I don't even know how they got on the page. I don't even know what they bought. I mean they probably don't know how to turn on Facebook. Anyway. There's only one person complain, I couldn't even believe it. But no one else has complained. But then I'll go back and realize that some people have just not implemented it. I'm like, "I wonder if I charged more money, if people would implement this harder." Like half of the people get it and they push forward. The other half don't. Interesting. That's what Russel's been teaching me, is like if you've gone through this whole thing and you've taken away their ability to pay with money, they have to pay now with something else. Does that make sense? It's the moral obligation to sell. Right? So, Garrett White had us screaming, "I'm a closer! I'm a closer! I'm a closer!" at each other. Because we need to live in the land of yes or no. Charge the money. Charge the money. And get out there and make the sale. Because, then they're motivated. They've go skin in the game. You've changed their mindset and you've actually given them a way. The product is the path. Right? The service or the product is the path for them to actually get done what you were just saying they could. And it scratches everyone's back. That's how it happens. And people who can't afford it? That's okay. It means they're trying to figure out how to afford stuff. That's the phase that they're in. That's okay. Anyway, I shouldn't keep going about that. So, he had us screaming at each other, "I am a leader, not a savior." And then we whispered it. And it was really interesting to feel that. I have a vested interest, you guys, in your success. You guys know that, listening to my podcast, but there are just some people that I just can't help. And I can't do it for free anymore. I did it for free for three years just so I could prove myself to the market that I knew what I was talking about. That I was motivated enough to get it done. All right? That I was getting it done. That I was getting real results for the companies. And I gave it free, and free, and free, and free, and helped, and helped, and helped, and helped, and helped. But what really brought more people success, was when I started charging. And I didn't realize that until Garrett came out and he said that. I was like, "Oh my gosh. That is true. I am a leader, not a savior." Right? I am very religious and I believe in Christ, but that is not the point of this podcast. But it was interesting to think about that on that level. It was like, "Gosh, very fascinating point, my friend. Thank you very much." He's like, "There's no hack to work. Quit looking for an excuse to suck." All right? He's like, "Just suck. Just freaking do it. You're going to suck. And then you'll suck less. And you'll do it even more and you'll suck less. And eventually, you'll suck less, so little that you'll actually be good." He's like, "You just got to start. Just freaking do it." And his little daughter came up and she wanted to be on stage with him. And he's like, "Well, it's going to cost you." This is the backstory of how she got on stage with him, his little girls. "Well, you've got to make $1000." So, this little girl followed Russell's path; read the book as a punishment for time-out for something she did. Garrett makes her read Russell's book. So, she finished the whole book... She went through and made a webinar. She made $1200 on her first webinar as a 10 year old girl. It was so cool. And he was like, "Now what do we tell people who are just bad-mouthing us?" She immediately knew what he was asking and she started yelling, "I don't care about you. You probably don't know how to do half the things that I'm doing." It was really funny. Anyway. I'll stop on that. It was a big epiphany that I had for the event. That was really cool... Then Russell came through and we have a sweet traffic course. I mean you guys are starving for traffic. So, what we're doing is flying in the top experts. The people who don't sell courses. Right? These are the people who are so freaking good that you can not attain them unless you pay ridiculous amounts of money. We were like, "What if we paid the ridiculous amounts of money. They train us as a team how to do it and you guys get a camera on the inside watching us do it and how to get trained and how it worked for us. It's really just such a freaking good offer. There's a table rush. That was the first time I ever experienced a table rush. People go up before he was even done and just ran to the back, because it was gosh it was so good. Then we had a big break and Tony Robbins's security was there... And we didn't know it, but they were testing us to see if we were actually bouncing people. I like to fight, so I was like, "Make me a bouncer, please." I look like a softie and I smile and hug like one. And I'm always pumped and excited, but there's this other side of me that really likes to fight stuff. Which is why, I think, that I got drawn into the army. Anyway. So, apparently they were testing us. They were like, "You guys are doing a great job. We're really impressed with your staff." We're like, "Yeah, we're totally freaking security guard. Yeah, what." Anyway. So, Tony Robbins came in. I have got a full page of notes, and graphs, and stuff he was saying. I don't even know where to begin on this, you guys. It was so good. Gosh, it was so good. He was like, "Hey, raise your hand if these three days, while you're here, you're kind of stressing because there's things in your business that you know you need to get done, but there just not getting done without you. Raise your hand, if you're that way. Now, repeat after me, keep your hands in the air: I am a business operator, that sucks." It was really funny. He was like, "Okay, you guys are business operators, not owners, if three days is making you freak out. Time to expand it a little bit." He was like, "I'm not trying to be cheesy. A lot of people think of me as a happy, happy, thinking, go-lucky kind of guy. That's total bull crap. I am more of a strategist. Realize when I say that 80% of success is your psychology, it's all about your state. What state are you in, if someone tells you bad news? Act like you're having bad news right now and go make the sounds and noises you would next to the person. Shoulders slouch, you know, and face kind of gets upset. You know? And he's like, "Okay, now stand up and introduce yourself to someone like you're scared of them. Notice how your body is. Now, let's go talk to people like we're excited to see them, like it's a long-lost friend." And the room was like ... It was ridiculously loud. You could hear it basically out the hotel doors, way in the back of the hotel. It was so cool. So we were jumping around like crazy and it was really, really cool. We went through three different forces of creation. He talked about us, you know, who we're spending the most time with. Life is decisions not conditions. He told us his story, which was very, very humbling. He said that success was the result of good judgment... How do you get a judgment?... By failing like crazy... He's like, "You get good at judgment by learning what bad judgment is, because that's what you make." Anyway, guys, I don't want to keep rambling on here. But, gosh, it was so freaking good. It was about how you kill your fears and people stood up. He's like, "What is really the most scary to you? I'm not going to make you guys share it. So, just he write it down. And then he's like, "Let's share." It was really funny. "I lied to you." And he pointed at one girl and he said, "Stand up. What do you fear most?" And she said and it had to do with, I can't remember, insecurity or something like that. And while she was describing it, he was like, "Okay, raise your hand if you can identify with this." Tons of people raised their hand, of course, the feeling of insecurity. He was like, "Oh man, ma'am I want you to know just how alone you are and how no one has ever experienced that ever in their entire life." We are all laughing. He was like, "Understand, you guys, that there is the mind, which is the organ in your body, in your head. Then, there is your mind. And so many thoughts of the mind control us, you know feelings of insecurity, feelings of this, or this, or that, or that, or that, or that. Realize that the mind can produce lots of stuff for the body and persuade you." He said, "I realize it was fascinating to have the epiphany that the mind is different from my mind. Although it's happening in the same place." And we had people from so many countries there and different religions, different languages even. People all of the world came to this event. So he was like, "Interesting. So people from all over the world, different languages, different backgrounds, totally different places they came from. We all feel the same feelings, though. And yet we are so our own person and think that all our problems are our own and no one else is thinking them. That's total bull crap. So, understand there is the mind and then there is your mind and you need to separate them. And when a thought like that comes in, just know that it is the mind. You can dismiss it and you can move on. It was really cool. It was really cool, guys. I don't even know what else to say on this huge page of notes. I got nowhere else to go on here. He talked about motion determines emotions. If you're feeling sad or depressed or bored, freaking start moving. Just get up and already your body is going to start changing. Your biochemistry will change. You'll feel happier just by moving. Stop sitting. We are a sitting culture now. We just sit. We don't do anything. Just get up. Do stuff. You'll feel better and you'll be happier... It was really cool actually. Anyway, guys, that's all I got for you on this one. Those are the huge, key take-aways that I got from those three days. Thank you so much. I just want to point out to you guys. Thank you. I really appreciate all the awesome stuff you've done and meeting you guys. I had to step out a little bit on Tony Robbins at the end, because we go pictures with him. I'm sure I'll post that as soon as we get back. You guys get to see that it was kind of cool. It was the whole Click Funnel team that was there with Tony. It was really fun. All the inner-circle people got their picture with him and it was really fun. And it was cool to go through those experiences together. It was very, very bonding. What I do know is that Click Funnels is far more than a software company. It is a marketing company, but it's ... I mean, do you see Russell as a standard CEO? No, this company is so much more than just CEO from some competitor that we have. By the way, he totally took the gloves off and we were 100% fighting and trying to destroy Infusion Software and Leap Pages now. Everyone got their own comic book. It was really cool. It was totally over-delivered in true Russell fashion. Anyways, guys, I will talk to you later. I've got some cool, special announcements in the following podcasts here that I'm going to be doing, because I want to take action on my own business and the things I do with you guys based on what I learned at the actual event. So, I'm going to do that. I've got some cool things going on that are going to be coming out here. And things that I'm no longer going to be doing or offering so that I can focus and help out where it's needed right now. Oh yeah, hey, one thing that was cool, before I get out of here. He brought us to this place called Medieval Times as a staff afterwards. Crazy cool. You go inside and you sit down and it's one of those dinner theaters. You go inside and it's like a big arena and there's real, live horses jousting in front of you. It's the craziest thing. The guys are riding at each other. They literally joust each other. Splinters of wood going all over the place. It was the craziest I've ever seen. They were sword fighting and sparks going all over the place. It was really cool. Anyway, it was awesome. I was actually really impressed by that place. It was funny because we are the Click Funnels Team and we were walking around trying to funnel hack them. Okay, they got this many seats. They're probably pulling this much revenue. Overhead is probably this much. We were figuring out their whole business while we were sitting there and they were serving us. We were looking up all these different words, medieval vocab. So we were like yelling. Someone did something wrong and we were yelling, "Forfeiture!" It was really funny. Anyway. You should totally go there. It was totally awesome. It had nothing to do with the event. It was really fun, though. Anyways, guys, you are awesome and I will talk to you later. Thanks for listening to Sales Funnel Radio. Please, remember to subscribe and leave feedback. Want to get one of today's best internet sales funnels for free? Go to salesfunnelbroker.com/freefunnels to download your pre-built sales funnel today.

I'd prefer you to be amazing, but can you at least be competent? On today's episode Russell rants about some incompetent people he's come across while trying to improve his yard. He also tells a short story of an incompetent employee on his team. Here are some things to listen for on this episode: What made the guys at Tate's Rental incompetent. How he dealt with an incompetent guy he'd hired to help remove Goat-heads from a field in his yard. And why you need to at least be competent in your job, and then eventually become great at it. So listen below to hear how Russell deals with incompetence in his life. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to a slightly annoyed Marketing In Your Car. Alright, so I was not planning on doing a podcast today, but I am so shocked at people's incompetence. I just wanted to share something with you guys. I'm going to give you the moral first, and the story later. So the moral of the story is this: Just be competent. That's it. It shouldn't be that hard, just be competent. Be competent in your job. You do it all day, every single day. You don't have to be amazing, you don't have to be phenomenal, I hope you try to be, but at least just be competent, it's not that hard. Oh man, It should be a lesson for all people everywhere. Alright so the back story. So today is Saturday, my kids wanted to camp, actually this is kind of funny, because this story is actually someone else being incompetent on top of it. So my kids wanted to go camping last night, so we had a camp fire outside our house, which was cool and we set up the tent and slept outside, and it was a really good time. And as I woke up this morning and looked out over the field next to my house and it has grown huge and I thought, you know what, today I'm going to go rent a mower like I did last year and just mow these weeds down. Because that sounds like a fun thing to do on a Saturday. So I call up Tate's rental I'm like, “Hey guys this is the deal. I want to rent the same mower I rented last time.” Actually at first I said, “I need to rent a weed mower.” And they're like, “Alright do you want a blah blah, or a blah blah?” I was like, “I don't know what you're talking about.” And they're like, “Do you want this or this?” I don't know the difference. I was like, “I have a huge field. I have tall weeds that I need to mow down. What do you recommend?” he's like, “oh you need this kind.” I was like, “Okay, cool. I rented last year, is that the same? I want the same thing as last year.” He's like, “Yep, done.” I'm like, “Okay, cool. Do I need to reserve it?” and “He's like yeah, you need to reserve it because people check these things out all the time.” So I was like, “Okay, cool. Reserve me.” He said, “When are you going to be here?” I said, “Thirty minutes.” “Cool, see ya in thirty minutes.” Jumped in the car, drive on down and get to Tates. I walk in, go to the front desk dude. I'm like, “Hey man, I'm here to pick up my mower thing.” And he's like, “What's your name?” I told him my name. He's like, “Uh, the mower's not back yet.” I'm like, “What do you mean?” He's like, “The mower's not back.” I'm like, “Back from where?” and he's like, “From the person who already has it.” I'm like, “I reserved it, therefore it should be here for me.” He's like, “Well there's no mower here?” I'm like, “Well, I'm here and I came to pick it up and I reserved it, do you have another mower? And he's like, “Nope, there's no other one's here.” I'm like, “Okay.” He's like, “If you come back in 2 hours the guy should have the mower back.” I'm like, “Dude, I don't need it in 2 hours, I need it today, that's why I called ahead, that's why I reserved it, that's why I came down, because I need it today, I need it right now. That's why I reserved it, that's why I drove all the way across town to come get it from you.” And he's like, “Well, sorry man. If you come back in 2 hours.” And I'm like, “So there's no other thing I can rent from here that can chop down weeds. I got huge weeds and I need to chop them down.” He's like, “Nope, nothing else.” I'm like, “You're kidding me, the guy on the phone told me there were a bunch of them here and I need to come down before some people got them.” He's like, “yeah, nothing here man.” So I'm starting to get Russell angry, which is like, I wanted to start throwing fists and stuff. And then the guy from across the table's like, “Hey why don't you just give him one of the other one's? Those guys haven't picked up theirs yet.” I'm like, “Are you kidding me? So there's a whole bunch of them out there and I'm the first one here, I had one reserved and you're reserving it for somebody else that hasn't even showed up yet? And because of that you're telling me they aren't even here.” Oh man, I was like……So the guy's like, “Okay, I guess I could do that.” And I'm like, “Are you freaking kidding me? So they were there, somebody else reserved them, but you were holding them for someone else who had reserved them, even though I had reserved one, for somebody else is coming in the future, because apparently you thought that person was more important than me for whatever reason.” Anyway, all this was going through my head as I'm sitting there angrily staring at this guy and I was like, just be competent. This is your job. I saw you last year when I was here. You should know how these things work. You don't have to be good at your job, just be competent. That's all I'm asking for you to do. And then I go out there to do the thing and they haul the thing over to me and it's not the same one, it's half the size as the other one. I'm like, “Dude, this is half the size.” They're like, ”The one you got last year is broken.” And I'm like, “Why didn't someone tell me that an hour ago when I called you on the phone trying to get that specific one?” and he's like, “I don't know.” I'm like, “Okay.” And he brings it out and is kind of standing there. And I'm like, “So do you have a trailer for it?”  and he's like, “Oh, you need a trailer?” I'm like, “Yeah! I'm not going to carry this thing on my hands. Normally they come with a trailer, the one I rented last year came with a trailer.” He's like, “That's because it was bigger.” I'm like, “Okay, well…..” I'm just like, this is what you guys do for a living. Wouldn't the guy at the front desk have been like, “Hey do you need a trailer? Because most people do.” Instead of just assuming I did.  There you go you guys. Just be competent, it's not that hard. This is what you do for a living. Just think through it. Look at it from the customer's perspective. Another good example of incompetency as it relates to my field. We were trying to get rid of the Goat-heads in this field, there's millions of Goat-heads, some of you guys call them prickers, different names for those little things that you step on and they jam into your feet and it hurts really bad. So right now, if my kids will walk in the field, if you take one step in the field you fill your foot up with like 15 of these Goat-heads in your feet. It's horrible. So I'm trying to get rid of the Goat-head problem. So I hired this dude to come and to scrape the top 2 inches of dirt off, put it in a dump truck and take it away and therefore Goat-heads will be gone and I can then poison the crap out of the ground and make sure nothing ever grows back, right. So we call the dude, I'm like, “Hey this is what I want.” He's like, “No you need to rototill them under.” And I was like, “Dude the Goat-heads that are stabbing our feet are seeds, therefore if I roto them under they will be planting seeds and more will grow.” And he's like, “No that's not how it works.” And I'm like, “I'm pretty sure that's how it works. Even if it's not how it works, I don't care, I want the Goat-heads gone and I want you to scrape the top 2 inches of soil off my property, dump them in a dump truck and take them away from here so they disappear forever. That's all I want. I don't care about…..this is me as a customer. I want to pay you anything you want to make this thing happen.” And so the guy comes out and he's like, “Well the weeds are too long.” Actually he didn't come out first, I knew the weeds were too long, so we hired goats. I think I did a podcast on this. We brought these goats in, they came for a week, they ate all the food down, it was awesome. The kids had a good time; the field is now down to nothing, the perfect time to come in and scrape the field off. So we call the dude, have him come scrape and he says, “Well I need to come see the field first.” I'm like, “Okay, cool.” So he comes and he looks at said field, looks around, surveys it and comes back with a quote saying, “Based on the size and everything in this field, this is the quote.” I said, “Cool, come out and scrape this and dump it. “ and he says, “Okay I'll be out next week.” The next week comes, he decides not to show up, for whatever reason. His own excuse. So he doesn't show up. So now we're a week past goats being here and the fields are growing faster, so I'm like, “Dude, you gotta hurry because the freaking weeds are growing back. Come and scrape this, before I have to hire goats again to come scrape this thing down.” He's like, “Okay I'm coming.” So then he comes out the next week with his tractors to do what I'd paid him to do. And then he calls Melanie on the phone, the first thing he does…Melanie's my assistant. Calls Melanie on the phone, the first thing he does is start complaining about the weeds are too long, I can't take anything away. He's like, “You have to come and mow these weeds down and I can come and actually pull them away.” I'm like, “Are iyou kidding me? Are you incompetent? Are you seriously this incompetent? Two weeks ago you were here, the weeds were gone. That's the first thing. They're tall now because you didn't show up when we hired you to show up, so it's kind of your issue now, not mine.” Then he comes back and says, “I didn't realize the field was this big. It's going to be a lot more money.” I said, “How did you not realize the field was this big? You came two weeks ago and measured it. Based on your measurements you gave me a quote. How incompetent can you possibly be? It doesn't make any logical sense to me. You came and measured it with your own measuring stuff, it wasn't me giving you a quote of what I thought it was, it was you coming and looking at it and giving me a quote based on what you saw.” Anyway, it was just two or three things and finally I was like, “This guy is incompetent. Let's fire him.” And we fired him. It's just like, I don't want people…..I mean I like for people to be good at their job, I like people to be great at their job. But I need them to at least be competent at their job. That's it. And this goes for; my guess is if you're listening to this, you're probably competent. But I guarantee there's people on our team who aren't. For example, at our Funnel Hacking Live Event, I found out some of the employees on my team are incompetent and it drives me crazy. We had one who….there was a….the person's job was to check people in, and if they didn't have a nametag just see if they had a nametag or whatever and print a nametag. The only role the person on my team was to do was just that. So there's someone who came in, who had a mistake so we had to make their name badge. So instead of being like, “Hey, this is my job. I'm here anyway. I got nothing else to do and I'm sitting here behind a chair, playing my iPad and my only role is if someone comes up to do this.” And it was like complaining, and rude to the customer, all sorts of things like that. And then the next day, someone forgot their nametag at their hotel room, which is 45 minutes away. He came in like, “Hey I need a nametag.” So instead of being like, “Oh, cool. Yes, I remember you. Let me help serve you.” It was like this huge problem and why they were so upset and pissed off and saying, “You have to go back to the hotel and get it before you can walk through the door.” And all these things. So I'm hearing about this from somebody else. Someone on my team is treating one of our customers this way and I'm like, “Why are you incompetent. Your only job is to serve our people and not be a horrible person to them. That's it. You don't even have to be good at it, you just have to do it. Just smile, even a half smile, doesn't have to be a whole smile, just a half smile and help people. That's it. Do you not see me on stage killing myself to give a good experience to everybody? And when you come in and just do a stupid thing like that, it looks…….ugh.” Just be competent. There's the moral of today's lesson. Just be competent. And if you got employees in your team, you're fearful might not be competent. Maybe they're good, maybe they're not be great, let them listen to this and say, “Hey just be competent. It's not that hard.” And after you're competent, then become good at your job, and after you're good, then focus on becoming great. And after you're great, when you're great, when you're a A Player people will pay you whatever you want. So there you go. Quit being incompetent. that's what I got. I'm going to go mow my lawn because that's what I want to do today. It's going to be fun. And hopefully I'll find someone competent to help me get these Goat-heads out of my yard so my kids can play out there in bare feet. So that's the goal. Still haven't found the competent players to help me make it possible, but that's where we're going. Alright guys, that's all I got for you today. Have an amazing time. Have a great weekend and I'll talk to you guys soon.

I’d prefer you to be amazing, but can you at least be competent? On today’s episode Russell rants about some incompetent people he’s come across while trying to improve his yard. He also tells a short story of an incompetent employee on his team. Here are some things to listen for on this episode: What made the guys at Tate’s Rental incompetent. How he dealt with an incompetent guy he’d hired to help remove Goat-heads from a field in his yard. And why you need to at least be competent in your job, and then eventually become great at it. So listen below to hear how Russell deals with incompetence in his life. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to a slightly annoyed Marketing In Your Car. Alright, so I was not planning on doing a podcast today, but I am so shocked at people’s incompetence. I just wanted to share something with you guys. I’m going to give you the moral first, and the story later. So the moral of the story is this: Just be competent. That’s it. It shouldn’t be that hard, just be competent. Be competent in your job. You do it all day, every single day. You don’t have to be amazing, you don’t have to be phenomenal, I hope you try to be, but at least just be competent, it’s not that hard. Oh man, It should be a lesson for all people everywhere. Alright so the back story. So today is Saturday, my kids wanted to camp, actually this is kind of funny, because this story is actually someone else being incompetent on top of it. So my kids wanted to go camping last night, so we had a camp fire outside our house, which was cool and we set up the tent and slept outside, and it was a really good time. And as I woke up this morning and looked out over the field next to my house and it has grown huge and I thought, you know what, today I’m going to go rent a mower like I did last year and just mow these weeds down. Because that sounds like a fun thing to do on a Saturday. So I call up Tate’s rental I’m like, “Hey guys this is the deal. I want to rent the same mower I rented last time.” Actually at first I said, “I need to rent a weed mower.” And they’re like, “Alright do you want a blah blah, or a blah blah?” I was like, “I don’t know what you’re talking about.” And they’re like, “Do you want this or this?” I don’t know the difference. I was like, “I have a huge field. I have tall weeds that I need to mow down. What do you recommend?” he’s like, “oh you need this kind.” I was like, “Okay, cool. I rented last year, is that the same? I want the same thing as last year.” He’s like, “Yep, done.” I’m like, “Okay, cool. Do I need to reserve it?” and “He’s like yeah, you need to reserve it because people check these things out all the time.” So I was like, “Okay, cool. Reserve me.” He said, “When are you going to be here?” I said, “Thirty minutes.” “Cool, see ya in thirty minutes.” Jumped in the car, drive on down and get to Tates. I walk in, go to the front desk dude. I’m like, “Hey man, I’m here to pick up my mower thing.” And he’s like, “What’s your name?” I told him my name. He’s like, “Uh, the mower’s not back yet.” I’m like, “What do you mean?” He’s like, “The mower’s not back.” I’m like, “Back from where?” and he’s like, “From the person who already has it.” I’m like, “I reserved it, therefore it should be here for me.” He’s like, “Well there’s no mower here?” I’m like, “Well, I’m here and I came to pick it up and I reserved it, do you have another mower? And he’s like, “Nope, there’s no other one’s here.” I’m like, “Okay.” He’s like, “If you come back in 2 hours the guy should have the mower back.” I’m like, “Dude, I don’t need it in 2 hours, I need it today, that’s why I called ahead, that’s why I reserved it, that’s why I came down, because I need it today, I need it right now. That’s why I reserved it, that’s why I drove all the way across town to come get it from you.” And he’s like, “Well, sorry man. If you come back in 2 hours.” And I’m like, “So there’s no other thing I can rent from here that can chop down weeds. I got huge weeds and I need to chop them down.” He’s like, “Nope, nothing else.” I’m like, “You’re kidding me, the guy on the phone told me there were a bunch of them here and I need to come down before some people got them.” He’s like, “yeah, nothing here man.” So I’m starting to get Russell angry, which is like, I wanted to start throwing fists and stuff. And then the guy from across the table’s like, “Hey why don’t you just give him one of the other one’s? Those guys haven’t picked up theirs yet.” I’m like, “Are you kidding me? So there’s a whole bunch of them out there and I’m the first one here, I had one reserved and you’re reserving it for somebody else that hasn’t even showed up yet? And because of that you’re telling me they aren’t even here.” Oh man, I was like……So the guy’s like, “Okay, I guess I could do that.” And I’m like, “Are you freaking kidding me? So they were there, somebody else reserved them, but you were holding them for someone else who had reserved them, even though I had reserved one, for somebody else is coming in the future, because apparently you thought that person was more important than me for whatever reason.” Anyway, all this was going through my head as I’m sitting there angrily staring at this guy and I was like, just be competent. This is your job. I saw you last year when I was here. You should know how these things work. You don’t have to be good at your job, just be competent. That’s all I’m asking for you to do. And then I go out there to do the thing and they haul the thing over to me and it’s not the same one, it’s half the size as the other one. I’m like, “Dude, this is half the size.” They’re like, ”The one you got last year is broken.” And I’m like, “Why didn’t someone tell me that an hour ago when I called you on the phone trying to get that specific one?” and he’s like, “I don’t know.” I’m like, “Okay.” And he brings it out and is kind of standing there. And I’m like, “So do you have a trailer for it?”  and he’s like, “Oh, you need a trailer?” I’m like, “Yeah! I’m not going to carry this thing on my hands. Normally they come with a trailer, the one I rented last year came with a trailer.” He’s like, “That’s because it was bigger.” I’m like, “Okay, well…..” I’m just like, this is what you guys do for a living. Wouldn’t the guy at the front desk have been like, “Hey do you need a trailer? Because most people do.” Instead of just assuming I did.  There you go you guys. Just be competent, it’s not that hard. This is what you do for a living. Just think through it. Look at it from the customer’s perspective. Another good example of incompetency as it relates to my field. We were trying to get rid of the Goat-heads in this field, there’s millions of Goat-heads, some of you guys call them prickers, different names for those little things that you step on and they jam into your feet and it hurts really bad. So right now, if my kids will walk in the field, if you take one step in the field you fill your foot up with like 15 of these Goat-heads in your feet. It’s horrible. So I’m trying to get rid of the Goat-head problem. So I hired this dude to come and to scrape the top 2 inches of dirt off, put it in a dump truck and take it away and therefore Goat-heads will be gone and I can then poison the crap out of the ground and make sure nothing ever grows back, right. So we call the dude, I’m like, “Hey this is what I want.” He’s like, “No you need to rototill them under.” And I was like, “Dude the Goat-heads that are stabbing our feet are seeds, therefore if I roto them under they will be planting seeds and more will grow.” And he’s like, “No that’s not how it works.” And I’m like, “I’m pretty sure that’s how it works. Even if it’s not how it works, I don’t care, I want the Goat-heads gone and I want you to scrape the top 2 inches of soil off my property, dump them in a dump truck and take them away from here so they disappear forever. That’s all I want. I don’t care about…..this is me as a customer. I want to pay you anything you want to make this thing happen.” And so the guy comes out and he’s like, “Well the weeds are too long.” Actually he didn’t come out first, I knew the weeds were too long, so we hired goats. I think I did a podcast on this. We brought these goats in, they came for a week, they ate all the food down, it was awesome. The kids had a good time; the field is now down to nothing, the perfect time to come in and scrape the field off. So we call the dude, have him come scrape and he says, “Well I need to come see the field first.” I’m like, “Okay, cool.” So he comes and he looks at said field, looks around, surveys it and comes back with a quote saying, “Based on the size and everything in this field, this is the quote.” I said, “Cool, come out and scrape this and dump it. “ and he says, “Okay I’ll be out next week.” The next week comes, he decides not to show up, for whatever reason. His own excuse. So he doesn’t show up. So now we’re a week past goats being here and the fields are growing faster, so I’m like, “Dude, you gotta hurry because the freaking weeds are growing back. Come and scrape this, before I have to hire goats again to come scrape this thing down.” He’s like, “Okay I’m coming.” So then he comes out the next week with his tractors to do what I’d paid him to do. And then he calls Melanie on the phone, the first thing he does…Melanie’s my assistant. Calls Melanie on the phone, the first thing he does is start complaining about the weeds are too long, I can’t take anything away. He’s like, “You have to come and mow these weeds down and I can come and actually pull them away.” I’m like, “Are iyou kidding me? Are you incompetent? Are you seriously this incompetent? Two weeks ago you were here, the weeds were gone. That’s the first thing. They’re tall now because you didn’t show up when we hired you to show up, so it’s kind of your issue now, not mine.” Then he comes back and says, “I didn’t realize the field was this big. It’s going to be a lot more money.” I said, “How did you not realize the field was this big? You came two weeks ago and measured it. Based on your measurements you gave me a quote. How incompetent can you possibly be? It doesn’t make any logical sense to me. You came and measured it with your own measuring stuff, it wasn’t me giving you a quote of what I thought it was, it was you coming and looking at it and giving me a quote based on what you saw.” Anyway, it was just two or three things and finally I was like, “This guy is incompetent. Let’s fire him.” And we fired him. It’s just like, I don’t want people…..I mean I like for people to be good at their job, I like people to be great at their job. But I need them to at least be competent at their job. That’s it. And this goes for; my guess is if you’re listening to this, you’re probably competent. But I guarantee there’s people on our team who aren’t. For example, at our Funnel Hacking Live Event, I found out some of the employees on my team are incompetent and it drives me crazy. We had one who….there was a….the person’s job was to check people in, and if they didn’t have a nametag just see if they had a nametag or whatever and print a nametag. The only role the person on my team was to do was just that. So there’s someone who came in, who had a mistake so we had to make their name badge. So instead of being like, “Hey, this is my job. I’m here anyway. I got nothing else to do and I’m sitting here behind a chair, playing my iPad and my only role is if someone comes up to do this.” And it was like complaining, and rude to the customer, all sorts of things like that. And then the next day, someone forgot their nametag at their hotel room, which is 45 minutes away. He came in like, “Hey I need a nametag.” So instead of being like, “Oh, cool. Yes, I remember you. Let me help serve you.” It was like this huge problem and why they were so upset and pissed off and saying, “You have to go back to the hotel and get it before you can walk through the door.” And all these things. So I’m hearing about this from somebody else. Someone on my team is treating one of our customers this way and I’m like, “Why are you incompetent. Your only job is to serve our people and not be a horrible person to them. That’s it. You don’t even have to be good at it, you just have to do it. Just smile, even a half smile, doesn’t have to be a whole smile, just a half smile and help people. That’s it. Do you not see me on stage killing myself to give a good experience to everybody? And when you come in and just do a stupid thing like that, it looks…….ugh.” Just be competent. There’s the moral of today’s lesson. Just be competent. And if you got employees in your team, you’re fearful might not be competent. Maybe they’re good, maybe they’re not be great, let them listen to this and say, “Hey just be competent. It’s not that hard.” And after you’re competent, then become good at your job, and after you’re good, then focus on becoming great. And after you’re great, when you’re great, when you’re a A Player people will pay you whatever you want. So there you go. Quit being incompetent. that’s what I got. I’m going to go mow my lawn because that’s what I want to do today. It’s going to be fun. And hopefully I’ll find someone competent to help me get these Goat-heads out of my yard so my kids can play out there in bare feet. So that’s the goal. Still haven’t found the competent players to help me make it possible, but that’s where we’re going. Alright guys, that’s all I got for you today. Have an amazing time. Have a great weekend and I’ll talk to you guys soon.

Crazy what's happening now… On this episode Russell talks about how he's been doing this podcast for 3 years and still doesn't know how to check how many people actually listen to it. He also explains why the numbers don't matter. Here are 3 fun things you'll hear on this episode: Why it isn't super important to Russell how many people are listening to Marketing In Your Car Why Marketing In Your Car is like therapy for Russell. And why you shouldn't worry about the numbers of people consuming your content. So listen below to find out why Marketing In Your Car is successful for Russell whether he has a lot of listeners or not. ---Transcript--- Hey everyone, this is Russell Brunson and you're right, you know what's about to happen, I'm about to welcome you to Marketing In Your Car. Alright everybody, hope you guys are doing good. I just went shopping for some clothes for the Funnel Hacking Live Event because I only have like 8 shirts and I do a lot of videos and I've done a lot of events and I noticed recently, I was watching some promo videos from last year's event and all the shirts I was probably going to wear to the event were the same ones I wore last year and I'm like, “Crap.” I've got to get new shirts. Mostly you can get away with the same shirt twice or three times or twelve times. I can't because they've been on video, on promo videos for forever. So I just got some new clothes, which clothes shopping is not my favorite thing. Now I'm driving home to go play with my kids and that is my favorite thing. So it's all good. I just had a thought for you guys I want to share, because I think it's interesting. And it has to do with this podcast, with Marketing In Your Car. When I first started it, it was funny, people are like, “How are you monetizing it.” I was like, “I'm not.” “How many people are listening?”I was like, “I don't even know.” I didn't know. I still honestly don't know how to check how many listeners we have. I assume we have a few because people keep telling me. I don't even know how to check how many listeners we have, I don't really care, I don't know how many downloads, I don't know how many reviews. Every once in a while I'll look at reviews, which is exciting, but I don't know that they are happening. All I knew was that when I decided to start a podcast,  I knew that if it wasn't something easy, I would never do it. I would have a lot of friends who did interview podcasts, and they're hard to keep up with you because you have to find someone to interview, you have to find the right time, you gotta interview, all these things. I was like, if I'm going to do it, I'm going to do it while, in a spot that I can consistently do it all the time, which is when I'm driving, which is how it got the name Marketing In Your Car. Which probably has hurt me because there are way cooler names that probably would have gotten more people in. For all of you guys that are faithful Marketing In Your Car people, it's cool right? But I have basically no strategy, other than I knew I needed to do it consistently. So I was going to do, and I didn't even so much have, not a topic, but it wasn't like, “Okay, first I'm going to teach this, then I'm going to teach this…” It was more like, “I'm just going to share what's going on in my head.” Because I have all these things in my head and there's something magical about getting things out of your head. I'm not that good at communicating with people I don't think. You could ask my team that, they'd probably agree. Or my wife, I'm not this great communicator one on one sometimes. Because I assume people know what I'm talking about. On this I assume that the microphone has no idea what I'm talking about. So I can just share and give and it's easier right. So that's why I did it. I think it was more therapeutic for me. It's funny I find myself doing these a lot of times because for me it helps. I don't even know how many of you guys are listening to these but I do know some are. And that's what I wanted to talk about today. Some of you guys are listening and it's been interesting watching. My guess is that I think we just passed 3 years of doing this. My guess is the first year I would have probably get on average maybe, 50 or 60 listens per episode. If even that, small group of people. And most people including myself, obviously one big reason why I haven't looked at numbers. When I look at numbers sometimes I'm like, “Oh it's not that big of a deal.” And I stop doing it. And I didn't want to know because I didn't want to have an excuse of “I'm not going to do this cause there aren't enough people.” Or whatever, I just wanted to do this and just do it. So I do it and I keep doing it and keep doing it, and what's interesting is this exponential effect has been happening with this podcast, which is kind of cool. And some of you guys know what I'm talking about and I'm curious if you're one of these people come let me know. Come to the Funnel Hacking Event and tell me. Basically people will hear about me somewhere, or someone will mention the podcast or whatever, and then someone will come and listen to an episode and because it's not like an hour long episode and you get sucked into all these things, it's short and fast and I share one idea or one thought, people listen to it, they consume it and as long as they don't listen to one of my dumb episodes, that's completely useless, and I have had a few. I'm not going to lie. But if there's one they relate to, then what happens, it's interesting, they start at the beginning, and then they plow through all of them. If you listen to all of them, it's like hundreds of hours I think. Maybe one hundred hours, I don't know. It's a long time. I've been driving this car a lot. It adds up, it's probably 40, 50, 60 hours that people listen to. I get people all the time that come to me, and usually it's people who joined my Inner Circle program, or a higher level thing, and they say, ”Russell, I didn't know who you were. Six months ago so and so told me about this, I listened to it, then I went on a Marketing In Your Car binge. For the next two weeks all I listened to was you every single day, for hours at a time, and now I'm in your Inner Circle.” I think it's so cool. There's somebody at the door selling my wife something as I'm pulling in. Oh great. I'm about to have to go yell at this solicitor. Anyway, I'm home now. Anyway, I just think it's interesting so, the thing I want to tell you guys is if you think about podcasting or blogging, or whatever you're doing. Don't worry about the numbers because what happens is this compounding effect where someday, as it's grown, somebody will come into your world. They will read or listen or follow something you said, and they will become a fan and they will go through and they will consume insane amounts of your content that you don't think anyone would ever do, but they will. And next thing they know they will become, like I said, a fan, and they'll buy everything. That's what's happening, so it's been kind of a cool effect. So for those of you guys who have done that so far, thank you. Thanks for coming in, thanks for going on an immersion program and going through all the Marketing In Your Car's. Thanks for, a lot of you guys signing up and hanging out in Inner Circles and stuff like that. Coming to events and using our stuff. It's been a cool compounding effect. And I can always tell that my best, I don't know what to call them, not customers, clients isn't good either. Student? My best people, my peeps are Marketing In Your Car people. That's why I keep doing it, and I again, I still don't know how many people are listening and I don't care. All I care about is the fact that you're listening. That's why I keep doing what I'm doing. So hope you guys enjoy that. I hope it gives you some hope and some faith, because maybe three years down the road, you'll be getting tons of people joining your Inner Circles and your 25K programs, all sorts of things because of the work you did today, and the work you do tomorrow. Because it has a compounding affect thanks to the inner webs and the internet. These things stick and they last for a long, long time, and my guess is long after I have passed on from this earth and I'm no longer hear, hopefully people keep listening to these and get value from them. That would be my goal. So that's it for today. I'm done, heading home. Gonna play with the kids, and I will talk to you guys all again soon.

Crazy what’s happening now… On this episode Russell talks about how he’s been doing this podcast for 3 years and still doesn’t know how to check how many people actually listen to it. He also explains why the numbers don’t matter. Here are 3 fun things you’ll hear on this episode: Why it isn’t super important to Russell how many people are listening to Marketing In Your Car Why Marketing In Your Car is like therapy for Russell. And why you shouldn’t worry about the numbers of people consuming your content. So listen below to find out why Marketing In Your Car is successful for Russell whether he has a lot of listeners or not. ---Transcript--- Hey everyone, this is Russell Brunson and you’re right, you know what’s about to happen, I’m about to welcome you to Marketing In Your Car. Alright everybody, hope you guys are doing good. I just went shopping for some clothes for the Funnel Hacking Live Event because I only have like 8 shirts and I do a lot of videos and I’ve done a lot of events and I noticed recently, I was watching some promo videos from last year’s event and all the shirts I was probably going to wear to the event were the same ones I wore last year and I’m like, “Crap.” I’ve got to get new shirts. Mostly you can get away with the same shirt twice or three times or twelve times. I can’t because they’ve been on video, on promo videos for forever. So I just got some new clothes, which clothes shopping is not my favorite thing. Now I’m driving home to go play with my kids and that is my favorite thing. So it’s all good. I just had a thought for you guys I want to share, because I think it’s interesting. And it has to do with this podcast, with Marketing In Your Car. When I first started it, it was funny, people are like, “How are you monetizing it.” I was like, “I’m not.” “How many people are listening?”I was like, “I don’t even know.” I didn’t know. I still honestly don’t know how to check how many listeners we have. I assume we have a few because people keep telling me. I don’t even know how to check how many listeners we have, I don’t really care, I don’t know how many downloads, I don’t know how many reviews. Every once in a while I’ll look at reviews, which is exciting, but I don’t know that they are happening. All I knew was that when I decided to start a podcast,  I knew that if it wasn’t something easy, I would never do it. I would have a lot of friends who did interview podcasts, and they’re hard to keep up with you because you have to find someone to interview, you have to find the right time, you gotta interview, all these things. I was like, if I’m going to do it, I’m going to do it while, in a spot that I can consistently do it all the time, which is when I’m driving, which is how it got the name Marketing In Your Car. Which probably has hurt me because there are way cooler names that probably would have gotten more people in. For all of you guys that are faithful Marketing In Your Car people, it’s cool right? But I have basically no strategy, other than I knew I needed to do it consistently. So I was going to do, and I didn’t even so much have, not a topic, but it wasn’t like, “Okay, first I’m going to teach this, then I’m going to teach this…” It was more like, “I’m just going to share what’s going on in my head.” Because I have all these things in my head and there’s something magical about getting things out of your head. I’m not that good at communicating with people I don’t think. You could ask my team that, they’d probably agree. Or my wife, I’m not this great communicator one on one sometimes. Because I assume people know what I’m talking about. On this I assume that the microphone has no idea what I’m talking about. So I can just share and give and it’s easier right. So that’s why I did it. I think it was more therapeutic for me. It’s funny I find myself doing these a lot of times because for me it helps. I don’t even know how many of you guys are listening to these but I do know some are. And that’s what I wanted to talk about today. Some of you guys are listening and it’s been interesting watching. My guess is that I think we just passed 3 years of doing this. My guess is the first year I would have probably get on average maybe, 50 or 60 listens per episode. If even that, small group of people. And most people including myself, obviously one big reason why I haven’t looked at numbers. When I look at numbers sometimes I’m like, “Oh it’s not that big of a deal.” And I stop doing it. And I didn’t want to know because I didn’t want to have an excuse of “I’m not going to do this cause there aren’t enough people.” Or whatever, I just wanted to do this and just do it. So I do it and I keep doing it and keep doing it, and what’s interesting is this exponential effect has been happening with this podcast, which is kind of cool. And some of you guys know what I’m talking about and I’m curious if you’re one of these people come let me know. Come to the Funnel Hacking Event and tell me. Basically people will hear about me somewhere, or someone will mention the podcast or whatever, and then someone will come and listen to an episode and because it’s not like an hour long episode and you get sucked into all these things, it’s short and fast and I share one idea or one thought, people listen to it, they consume it and as long as they don’t listen to one of my dumb episodes, that’s completely useless, and I have had a few. I’m not going to lie. But if there’s one they relate to, then what happens, it’s interesting, they start at the beginning, and then they plow through all of them. If you listen to all of them, it’s like hundreds of hours I think. Maybe one hundred hours, I don’t know. It’s a long time. I’ve been driving this car a lot. It adds up, it’s probably 40, 50, 60 hours that people listen to. I get people all the time that come to me, and usually it’s people who joined my Inner Circle program, or a higher level thing, and they say, ”Russell, I didn’t know who you were. Six months ago so and so told me about this, I listened to it, then I went on a Marketing In Your Car binge. For the next two weeks all I listened to was you every single day, for hours at a time, and now I’m in your Inner Circle.” I think it’s so cool. There’s somebody at the door selling my wife something as I’m pulling in. Oh great. I’m about to have to go yell at this solicitor. Anyway, I’m home now. Anyway, I just think it’s interesting so, the thing I want to tell you guys is if you think about podcasting or blogging, or whatever you’re doing. Don’t worry about the numbers because what happens is this compounding effect where someday, as it’s grown, somebody will come into your world. They will read or listen or follow something you said, and they will become a fan and they will go through and they will consume insane amounts of your content that you don’t think anyone would ever do, but they will. And next thing they know they will become, like I said, a fan, and they’ll buy everything. That’s what’s happening, so it’s been kind of a cool effect. So for those of you guys who have done that so far, thank you. Thanks for coming in, thanks for going on an immersion program and going through all the Marketing In Your Car’s. Thanks for, a lot of you guys signing up and hanging out in Inner Circles and stuff like that. Coming to events and using our stuff. It’s been a cool compounding effect. And I can always tell that my best, I don’t know what to call them, not customers, clients isn’t good either. Student? My best people, my peeps are Marketing In Your Car people. That’s why I keep doing it, and I again, I still don’t know how many people are listening and I don’t care. All I care about is the fact that you’re listening. That’s why I keep doing what I’m doing. So hope you guys enjoy that. I hope it gives you some hope and some faith, because maybe three years down the road, you’ll be getting tons of people joining your Inner Circles and your 25K programs, all sorts of things because of the work you did today, and the work you do tomorrow. Because it has a compounding affect thanks to the inner webs and the internet. These things stick and they last for a long, long time, and my guess is long after I have passed on from this earth and I’m no longer hear, hopefully people keep listening to these and get value from them. That would be my goal. So that’s it for today. I’m done, heading home. Gonna play with the kids, and I will talk to you guys all again soon.