Podcast appearances and mentions of andrew peek

Market Proof Marketing · Ep 354: Get Curious Kevin Oakley, Julie Jarnagin and Beth Russell sit down for this week's episode to discuss empathy, the power of symbolism within marketing, and the importance of marketers staying curious and deepening their knowledge. Topics this week also include changes surrounding Google, AI and the iPhone 16 launch, and the post-NAR settlement landscape. Story Time (2:52): Beth is taking an online course about storytelling with data, and talks skeletons! Julie received an email recently with questions surrounding a recent article, and at a core, the answer was empathy Kevin is taking a class surrounding symbolism -- and is going to dive deeper into the subject at Summit In The News (19:24): News Corp would've lost $9 million in 2017 by ditching Google ads, ex-exec testifies (https://www.reuters.com/technology/news-corp-would-lose-9-million-by-ditching-google-ads-ex-exec-testifies-2024-09-10/) Apple Announced new Apple Intelligence at iPhone 16 launch this week (coming this fall) (https://www.apple.com/apple-intelligence/) How the Post-NAR Settlement Landscape Will Shape the New Home Market (https://www.builderonline.com/builder-100/strategy/how-the-post-nar-settlement-landscape-will-shape-the-new-home-market_o) Things We Love - Things We Hate (42:40): Julie hates hurricanes, but loves that she has power! Beth made two discoveries this week - one being Costco double-smoked bacon sandwiches, and the other being Blue Bell cinnamon ice creamKevin says the latest Insta360 x4 is fire Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Like and subscribe on your favorite platform! The post Ep 354: Get Curious appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 353: The Truth Is Old Kevin Oakley and Julie Jarnagin welcome Jen Barkan for this week's episode! Things kick off with Kevin bringing up the point that oftentimes, the truth is "old", but never gets old, and Julie followed up with a core lesson learned in writing school -- you have to learn the rules before you can break them. Story Time (5:36): Jen wanted to start tracking her nutrition, and was given an assessment to be assigned a coach, which she was originally skeptical of. She was pleasantly surprised by how personalized the experience was, and how her coach set a great expectation of response time. Julie had a really fun builder call with DYC team member Becca, and loves the process of solving puzzles with partners to hit their goals. Kevin talks about a concept he's looking forward to touching on at Summit -- the truth is "old," but never "gets old." In The News (24:15): Closing Time: 6 Ways to Ask For The Appointment (https://www.doyouconvert.com/blog/closing-time-6-ways-to-ask-for-the-appointment/)As Gen-A.I. and Data Fuse With Homebuyers' Journey, Trust Matters Most (https://www.thebuildersdaily.com/as-gen-a-i-and-data-fuse-with-homebuyers-journey-trust-matters-most/)You'll soon be able to leave comments on Instagram Stories posts (https://www.theverge.com/2024/9/3/24235292/instagram-stories-disappearing-comments-from-friends)Things We Love - Things We Hate (45:02): Julie is so excited about what her teammates have prepared for Summit! Jen is loving football season, especially college football. Kevin is looking forward to the photo walking tour that will take place at the Summit led by Chad Davies with Davies Imaging Group. He also loves seeing his kiddos grow up and navigate their way through life, sharing a few stories about his daughters. Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 353: The Truth Is Old appeared first on Online Sales and Marketing for Home Builders - DYC.

Jackie Lipinski, Julie Jarnagin and Beth Russell host episode 352 and discuss creative ways to repurpose content -- bringing home the idea of "create once, publish everywhere." This episode also covers AI (is it getting dumber?), and finding ways to energize and approach even "mundane" topics. And last but not least, never underestimate how many people put their pets at the forefront of their homebuilding decisions! Story Time (3:38): Beth had a "moment of magic" on a leadership call recentlyJackie went to Banff, Canada for her 10-year anniversary, and received the most lovely handwritten cardsJulie shared a moment from a recent call where a topic that could be considered mundane turned into an energized conversation From The News (18:09): Creative Repurposing Strategies for Digital Marketing Success: (https://www.doyouconvert.com)Did AI Already Peak And Now It's Getting Dumber? (https://futurism.com)Prioritizing Pets: New Study Reveals The Role Animals Play In Home Design (https://www.builderonline.com)Question Of The Week: Do you think the title of the model home is important (sales center, sales gallery)? Is the term "sales" too intimidating?Clarifying and setting good expectations on the website Paying attention to your local market Things We Love - Things We Hate (39:09): Beth's husband just celebrated his 40th birthday, and she surprised him with an Ember mug that he absolutely loves Julie enjoyed meeting Beth's husband who came and spoke to a group about leadership Jackie's favorite thing is from Amazon -- a portable hanging travel shelf bag -- which made living out of a suitcase so much easier Market Proof Marketing · Ep 352: Create Once, Publish EverywhereQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 352: Create Once, Publish Everywhere appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley is joined by Julie Jarnagin and Andrew Peek for Episode #351! We share some exciting news this episode -- Do You Convert is Hiring! The team reminisces on Julie's first interview and podcast episode, and Kevin brings up a good analogy from the filming of The Mighty Ducks. Andrew gives you a great rundown of Reddit and what to expect there on the platform's growth, and Kevin reminds us - "consumers gonna consume."  Story Time (05:43)Julie shares her running journey, and how while it isn't easy, it's worth it. She relates it to builder messaging on websites, and how promising "easy" isn't the greatest strategy. Instead, how do we lean into the "worth it" messaging. Andrew talks the Dunning-Kruger effect, and the dangers of making incorrect assumptions with high levels of confidenceWe have a first for Kevin... no story time this week!  In The News (23:33)Who'll Be First Movers Among Homebuilders In New Commission Regime? (https://www.thebuildersdaily.com)The US Government Just Banned Fake AI-Generated Reviews (https://futurism.com) Five key signs that Reddit is getting ready to launch its own search ads business (https://digiday.com)Question of the Week (48:08): "Will there be a shift toward having a single manager (VP of Marketing and Sales) in our industry rather than having two department heads reporting to a CEO?"Differences in management styles Trends we've seen over the years The answer depends heavily on the person, and the builder Things We Love - Things We Hate (55:06)Kevin references the book In This Economy? by Kyla Scanlon, and a recent post by the author discussing home insurance. Julie watched a documentary titled Mountain Queen on Netflix. And Kevin suggests watching age-appropriate comedy shows with your kids. Andrew's current favorite is a spin-mop vacuum, which has worked wonders on his flooring. Market Proof Marketing · Ep 351: Consumers Gonna ConsumeQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 351: Consumers Gonna Consume appeared first on Online Sales and Marketing for Home Builders - DYC.

The team celebrates Episode 350 of the Market Proof Marketing podcast! The theme of this episode hosted by Kevin Oakley, Julie Jarnagin and Andrew Peek is efficiency... but it's not what you might be thinking! Instead, Kevin argues that he doesn't understand the urge to push efficiency in the sales process at this time in the market, when potential homeowners want to feel like anything but an efficiency. Also discussed in this episode is Pinterest (is Gen Z just beginning to act old?), and some interesting case studies centered around realtors and market trends. Story Time (01:38)Julie recalls a recent conversation with a builder about how websites used to cater to a user's first time visiting, but with the journey expanding in today's market, she highlights the importance of speaking to repeat customers on your site, too. Andrew helped take on some tasks for a team member that was out of office and found it insightful to view processes through another's eyes. Kevin posted a squirrel GIF about problem solving, and was surprised by just how many people related to it! In fact, one builder even put the idea on a Yeti mug as a reminder for problem-solving. He had a wonderful time recently on a long call with a builder brainstorming and positively approaching issues. In The News (25:27)Burned By Boom: Austin's Builders in the Hot Seat (https://www.parcllabs.com)Meritage Buyer Resources (https://www.meritagehomes.com)'One of the first places I go': Gen Z is finding brands via Pinterest (https://www.modernretail.co) Broad match keywords: When to test and when to avoid (https://searchengineland.com)Things We Love - Things We Hate (50:47)Julie's kiddos are back in school, and all of the parents out there know that that can be a love-hate! Andrew is on Season 4 of Game of Thrones (arguably for Kevin where it peaks!), and is dialed in. Kevin is watching Big Brother with his family and notes a realtor on the show whose bad behavior has tarnished her reputation professionally -- an interesting idea that you can't go on a show where the whole point is to backstab and lie, and not tarnish your brand. You are who you are all of the time!  Market Proof Marketing · Ep 350: Putting A Pin In EfficiencyQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 350: Putting A Pin In Efficiency appeared first on Online Sales and Marketing for Home Builders - DYC.

Jackie Lipinski, Kevin Oakley and Beth Russell host Episode 349! In this episode, the team discusses the seasonal changes in homebuilder marketing, and focusing on the right things when it comes to leads and conversions. We have some new exciting blog posts they discuss, highlighting the importance of not oversimplifying how we view data. And of course last but not least, "strategic spaghetti", a great term Beth has been using to remind her builders to approach even new opportunities very strategically.Story Time (02:00)Beth has deemed the song "Too Little Too Late" by JoJo the anthem of August, emphasizing the importance of preparing for the fall and celebrating the small wins we can get. Jackie brings up an insightful story from a book she loves, Alchemy, by Rory Sutherland, which she tied into finding creative ways for a builder to remove boredom from the process of waiting for your home. In The News (10:59)Messaging Strategies to Meet Your Buyers Where They Are (https://www.doyouconvert.com )Federal judge rules Google violated antitrust law (https://searchengineland.com)Attribution is B.S. Three-Part Series (https://www.doyouconvert.com)Zillow releases state-specific short-term touring agreements (https://www.housingwire.com) Question of the Week: How will increased pricing transparency affect conversion ratios? (43:24)   Kevin gives a great example about Tesla and ties it to interactive floor plans.Beth feels making the process easier up-front will spur further conversation down the road, and discusses the strategy of gating information and how it all comes down to execution -- and Kevin discusses his thoughts on gating information.Jackie recalls the positives and negatives of when you provide information, and how accurate the pricing details are. Things We Love - Things We Hate (52:00)Beth's favorite phrase this week for her builders is "strategic spaghetti". When throwing things at the wall to see what sticks, you still have to do things strategically! Jackie's first heirloom tomato is in, and this year she went for quality over quantity! Kevin brings up UTour, and one of his new favorite questions to ask, "How do you track and report UTour appointments?" And... over 80% said they don't! He is loving Ozlo Sleepbuds, which plays what you are interested in listening to, but then defaults to your sleep sounds. Market Proof Marketing · Ep 349: Strategic SpaghettiQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 349: Strategic Spaghetti appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley is joined by Jen Barkan and Andrew Peek this episode, and they dive into the Q2 Benchmarks that were just released! They touch on the spicy Attribution is B.S. three-part series recently posted, as well as news and thoughts surrounding the Olympics! Story Time (07:13)Jen shares a story from a coaching call, and a new term that was assigned to very old leads in a builder's CRM -- "the walking dead corpse revival." This brings up the importance of segmenting your database, and the hard work that goes into list hygiene. Andrew provides an update on his visit to Epperson Lagoon/new home community (he loved it, but did feel some parts didn't look as "finished" as they should for how long it has been around). Which brings up a great point - when the magic can fade during the experience, when is the best time for a sales consultant to connect?Kevin's story time is a theory: builders are likely engaging with consumers using AI more than they think, but not in the ways that they think. His hunch? To try to negotiate a lower price. They also discuss SearchGPT, and what to expect there. In The News (35:41)Attribution is B.S. (Part II): (https://www.doyouconvert.com)Q2 Benchmarks: (https://www.doyouconvert.com)62% of Gen Z and Millennials Want to Be Homeowners Despite Concerns ( https://www.builderonline.com)Google's Latest Pitch for AI Is So Sad It Sounds Like A Spoof (https://futurism.com)6 Apple Intelligence features you can try right now and how to turn them on (https://mashable.com)Things We Love - Things We Hate Andrew started Game of Thrones which he's loving, but can't wait until he gets a better grasp on the complicated character structure. Jen is really enjoying the Olympics! And the team wonders... how old is Snoop Dogg?Market Proof Marketing · Ep 348: Positively Impacting The NumbersQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 348: Positively Impacting The Numbers appeared first on Online Sales and Marketing for Home Builders - DYC.

Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski this episode! The podcast starts out with something every marketer can relate to -- managing disgruntled homeowners on public platforms. The topic of brand management comes up, which boils down to a core element of doing the right thing. Attribution is also on the docket this episode, and why you should examine it with a critical eye to avoid avoidable data pitfalls.Story Time (05:45)Julie talks disgruntled homeowners on social media, and reminds everyone of the best approach to handling these situations when they arise. Jackie is getting ready to take on some good old fashioned "panic cleaning" in preparation for family coming to town! Which leads to a great suggestion on improving customer experience. Andrew is deep-diving into SEO, and brings up the simple opportunities builders can take to make meaningful improvements for attainable time input. He also brings up the correlation to reputation management. In The News (26:52)Attribution is B.S. (https://www.doyouconvert.com) Google to keep cookies in Chrome after advertiser pushback (https://finance.yahoo.com)Homebuyer FOMO Starts to Pump Up Canada's Real Estate Market (https://www.bloomberg.com)Why You Should Be Focusing On Brand Marketing Right Now (https://www.searchenginejournal.com)Things We Love - Things We Hate Andrew is enjoying his Ninja CREAMi, which makes incredible protein shake ice cream treats. He is not, however, enjoying the Sonos speaker app. Jackie is finding a great deal of convenience in the Amazon Fresh stores. Julie shouts out DYC's creative team member Jade Young, who sketched the most incredible drawing for our recent Attribution blog post. She is also enjoying a few new podcasts that will definitely keep you entertained! (Don't say she didn't warn you!)Market Proof Marketing · Ep 347: Do The Right ThingQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 347: Do The Right Thing appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, Kevin Oakley is joined by Beth Russell and the incredible Julie Jarnagin for this highly entertaining episode! Full of wit and thought-provoking conversations, the team dives into everything from well-crafted strategies and collaboration to Meta's not-so-on-point content suggestions (Julie does not, in fact, want to see cats falling off of refrigerators). New news from Paramount streaming leads to a great call-to-action for builders, and the three discuss the difference between loyalty goals and preference goals -- and how to marry the two. Story Time (01:02)Beth was inspired by a conversation with Julie about the Market Proof Algorithm, and how it resembles a spider web -- one data point can be interconnected to other parts. The team considers the fly within the analogy, and the impact of teamwork. Kevin stresses the importance of collaboration, and being able to zoom in and understand context in order to make high level strategic decisions. This leads into a great discussion about what makes a great marketer great, and the structure of high-performing sales and marketing teams. Julie brought up thinking through giving buyers reasons to buy now, vs. holding off, using Prime Day as a great example for creating action. Kick - we mean nudge - them off the fence! Exciting Announcements (27:25)Online Sales & Marketing Summit is around the corner! Limited tickets are available, and be sure to reserve your hotel room! Online Sales Academy dates have been released! Join us November 13th and 14th. In The News (29:03)Meta Tests AI Summaries In Post Comment Streams Across Facebook: (https://www.digitalinformationworld.com)An Overview of the Modern TV Viewing Landscape: (https://www.socialmediatoday.com)Paramount Ads Manager Brings TV And AI-Powered Creative To Smaller Businesses: (https://www.adweek.com)Marketers Need to Differentiate Loyalty Goals From Preference Goals: ( https://www.adweek.com)Things We Love - Things We Hate (48:51)Kevin is loving the Mophie 3-in-1 travel charger, which has been a game changer for him when traveling. Julie even added it to her gift list! Julie recently read Sociopath: A Memoir by Patric Gagne, and was absolutely fascinated. Be warned, some parts are pretty hard to believe! Which led them to wonder... was that the point? Beth loves her "heatless curls" that made a debut in an internal DYC call, which led to a hilarious story-time. Bonus Conversation (53:22)Kevin may or may not (he is) be creating an in-depth course for builder partners around Presale Without Fail. If you have questions or have tried something that has worked tremendously for you -- we'd love to hear it! Shoot us a note at show@doyouconvert.com and he will incorporate it. Market Proof Marketing · Ep 346: Kick Them Off The FenceQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 346: Kick Them Off The Fence appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, Kevin Oakley is joined by Andrew Peek and the incredible Julie Jarnagin (who it was discovered needs a catchy nickname)! The team discusses the importance of storytelling, and dives into a remarkably relatable conversation around a spike in summertime builder events. Kevin also shares knowledge around fluid and crystallized intelligence, and the evolution of the two throughout one's career. Story Time (05:53)Julie shares a parenting bribe she approves of -- reading professional development books -- and relates it back to the importance of being able to positively impact those around you, using the book How to Win Friends & Influence People by Dale Carnegie. Andrew is looking for some new gym equipment, and is going through the painstaking process of getting quotes and comparing pricing. It made him think of what builders share is/isn't included in homes, and how detailed one should be with specs and features, including what order is the correct order to discover this information. Kevin discusses a marketer meme opportunity, resulting in some amazing advice about properly prepping for meetings and giving yourself time and space to tell stories vs. recapping what should be known. In The News (21:25)Are Your Events Delivering Enough Value? (https://www.adweek.com/resource-library/are-your-events-delivering-enough-value/)Share of Smaller Home Lots Reaches New High (https://www.nahb.org/blog/2024/07/share-smaller-lots-reaches-new-high)Marketing muscles don't grow through familiar work (https://www.marketingweek.com/grant-mckenzie-marketing-muscles/)Things We Love - Things We Hate (44:07)Julie is loving her kids spending a few weeks at their grandparents, and all of the positives that come from similar experiences in new places. Andrew has a love and a hate -- The Bear on Hulu -- having different feelings toward Season 1 and 2 than he did Season 3. Kevin gives us an update on a previous favorite -- his smart thermometer from his kids -- which is incredibly easy to use, but... kind of takes the fun out of it. Bonus Conversation (51:40)Kevin brings up Realtor.com and properties you can choose after filling out a form that you may also be interested in, that prompts an email to be sent to you.The team discusses how there is some question on the builder side around how rigorous the matching is, and the quality of leads that are coming in. Market Proof Marketing · Ep 345: Thinking Through EventsQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 345: Thinking Through Events appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs! They discuss the downfalls of automation and new technology where there is not genuine and authentic interaction, and how the human element is ever important in marketing. Other popular topics discussed include ChatGPT, the conversation around cross-selling for faster follow-up, re-engaging "ghost leads," and the apps and podcasts that are enriching the team's lives this month! Story Time (01:28)Jessie shares her car purchasing experience, particularly the less-than-impressive communications she has been receiving as follow-ups. This brings up a great point: Just because something can be automated, doesn't mean it should. Kevin brings up cross-selling, the dynamics around this strategy, and how it impacts the consumers' experience. Andrew's story time involves the application of technology, using an awkward interaction while checking out at Publix grocery store to provide food for thought for marketers and the user experience that goes along with new tech solutions. Listener Questions (22:45)Do You Believe in Ghosts? Implementing Multi-Touchpoint Strategy to Turn "Ghost Leads" Into Engaged Prospects (https://www.doyouconvert.com)REColorado Owners Oust Board Amid Plans to Sell MLS (https://www.inman.com)If ChatGPT Can Write Your Content For You, Then That Content Wasn't Worth Writing In The First Place (https://www.linkedin.com/posts/)Things We Love - Things We Hate (44:07)Jessie discusses the app Goodnotes and the perks of this software Andrew refreshed his office space, and is loving the new look and added space it provided! Kevin is really enjoying the podcast 99% Invisible about the unnoticed design and architecture that shapes our world. Market Proof Marketing · Ep 344: The Downfalls of AutomationQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 344: The Downfalls of Automation appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, Kevin Oakley is joined by Andrew Peek and Jackie Lipinski! Kevin is back from PCBC and picked up on a lot of Econ talk around the importance of narrative, especially the cultural narrative. The team discusses a unique content tactic centered around floor plans from a homebuilder, and point out the key idea of knowing yourself as a builder, and minimizing friction in the purchasing process. They muse on the topic of remarketing, which though it is not new, has morphed from just frequency to frequency and immense variety, which Kevin feels comes across in a more positive way to consumers. Story Time (01:38)While doing builder website research, Jackie saw a job site live stream to show construction progress, which she felt showcases transparency. But will everyone be on board?Andrew's family is doing a staycation at a Crystal Lagoon at Epperson in Tampa, FL, which he pointed out has a unique web design from a product/developer standpoint. Kevin gives an update on PCBC and the trending Econ talk, recapping an insightful perspective on mortgage interest rates that is helpful for sales and marketing to understand.Listener Questions (33:21)Google Ends Universal Analytics July 1st: What You Need to Know (https://www.doyouconvert.com)Google Ads Now Being Mixed In With Organic Results (https://www.searchenginejournal.com)Emotional attachment could be prolonging Gen X and Baby Boomers' moving timelines (https://www.opendoor.com)Google dropping continuous scroll in search results (https://searchengineland.com)Things We Love - Things We Hate (51:12)Kevin has really enjoyed reading In This Economy? by Kyla Scanlon, and is loving his Father's Day gift from his family. Jackie loves the Hibachi grill top she got her husband for Fathers Day, and is cooking up some amazing things! Andrew watched the movie "Inside Out 2" and found great lessons in emotional IQ to keep in mind as marketers. Market Proof Marketing · Ep 343: Bringing Variety To RemarketingQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 343: Bringing Variety To Remarketing appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, Andrew Peek is joined by Jackie Lipinski and Beth Russell! The crew touches on the impact of surveying your audience and actually implementing features from their feedback! It's an incredible way to make them feel seen, instill trust and let them know they've made a difference that can help others. They talk about how attribution isn't the full story and the importance of the appointment-to-sales metric.Story Time (05:15)Jackie thinks we should add “Discomfort” as the 6th “D's” motivator. Andrew shares a neat situation where a brand actually listened to him and made the change.Beth loved that a builder said “...Attribution is BS!” this week. Listener Questions (30:03)The Incredible Importance of the Appointment-to-Sales Metric (https://www.doyouconvert.com)Google Ads phasing out card payments (https://searchengineland.com)Homeowners list while buyers hang back, pushing inventory higher (https://zillow.mediaroom.com)Things We Love Things We Hate (45:42)The Ember mug got Beth through her day.Andrew's favorite was his trip to Jamaica and also his son competed in a Fortnite tournament and got 2nd place!Jackie loved sharing Mario video games with her son.Market Proof Marketing · Ep 342: Feeding Into FeedbackQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 342: Feeding Into Feedback appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, Julie Jarnagin is joined by Jackie Lipinski and Beth Russell! The gal pals are back together and talk all about transparency and communication with customers, especially how it can ruin relationships if done incorrectly. They focus on credibility and making sure that employees see themselves as the face of the company rather than an individual. Instead of diving into the news, the three decide to change up the show and dive into some listener questions!Story Time (03:27)Beth is car shopping and was disappointed with the transparency and lack of communication from a car dealership even though she had a great on-site experience.After four months of only advertising their car by parking it out front, Jackie's parents were about to sell it in four hours after posting it to Facebook.Julie was inspired by the phrase “Your "from" line matters more than your subject line”.Listener Questions (17:53)Boots on the ground EventsMarketing in New MarketsThings We Love Things We Hate (46:04)Beth disdains phone upgrades.Jackie hates Xfinity and is done with them.Julie loves the problem solving on the DYC team. Market Proof Marketing · Ep 341: Read the RoomQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 341: Read the Room appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, Kevin Oakley is joined by Jackie Lipinski and Jen Barkan! Jen has finally returned to the podcast after a long hiatus and the team discusses the value of prepared marketers who have done the research and know what to expect as the market changes. They rant on how people use the Benchmarks data to create excuses and remind everyone that the data is a starting point and the only numbers that matter are your own! They talk about the loss of trust on the internet due to AI and Jackie is lost during the podcast to a storm outage!Story Time (03:34)Sam, Jen's son, has found online sales to be tougher than he expected! Jackie had an encouraging meeting with a marketer.All the context around Benchmarks is driving Kevin crazy. The News (21:06) Instagram Photos Are Being Labeled ‘Made With AI' When They're Not (https://petapixel.com)Instagram confirms test of ‘unskippable' ads (https://techcrunch.com) Top 5 Things To Focus On As Spring Selling Season Fades (https://www.builderonline.com)The number of US homes for sale is slowly returning to normal: An ‘incredible trend,' economists say (https://nypost.com/2024/06/05/real-estate/number-of-us-homes-for-sale-is-slowly-returning-to-normal-an-incredible-trend-economists-say/)Things We Love Things We Hate (46:04)Jen's favorite is Gardenia flowers!Kevin is loving his Lock Picking Kit.Market Proof Marketing · Ep 340: Don't Get ComfortableQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 340: Don't Get Comfortable appeared first on Online Sales and Marketing for Home Builders - DYC.

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In this episode, Andrew Peek  is joined by Julie Jarnagin and Beth Russell! The Do You Convert team is growing and we're looking for a Unicorn ready to join the Creative Services team as a Marketing Manager! The team discusses URL structures and the many ways it can be done wrong, creating issues for the builder. They advise everyone to keep it simple and veer away from over the top marketing incentives: get to the point!Story Time (08:07)Julie has noticed bad URL structures from builders.Andrew is more open to ChatGPT to help with some things. A tool to lean on, not to use as a replacement.Beth says the more simple the better!The News (22:46) Price Drops Hit Highest Level in 18 Months As High Rates Dampen Buyer Demand (https://www.redfin.com)Amazon to expand drone delivery service after clearing FAA hurdle (https://www.cnbc.com)Real estate agents are fleeing the field. Is that good for homebuyers? (https://www.washingtonpost.com)Things We Love Things We Hate (41:39)Andrew is going to Jamaica and is very excited!Beth's favorite is small town coffeeshops and bookstores.Julie's been "jeffing" her running and it has made it so much better, she also loves her flip belt.Market Proof Marketing · Ep 339: Seeds and BranchesQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 339: Seeds and Branches appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, Kevin Oakley is joined by Andrew Peek and Beth Russell! The team discusses going back to the basics and making sure the fundamentals are stable before diving into cool new technology, AI in particular. In fact, the conversation throughout continues circling back to AI where the team consistently proves the point that AI will never function like a human brain. Kevin shares some great insights he learned at a recent conference and Beth rages against people who use forks or spoons to separate English muffins. Story Time (05:23)Andrew is angry that Google is complicating things.Beth urges everyone to cover their basics before trying to do something new and exciting!Kevin shares his thoughts on a talk given by the CEO of M/I Homes at a Zonda event.The News (29:00) Do You Believe In Ghosts? (https://www.doyouconvert.com)DOJ Lawyer: No Offers Of Compensation 'Anywhere' (https://www.rismedia.com)Meta AI chief says large language models will not reach human intelligence (https://www.ft.com)Things We Love Things We Hate (51:05) Kevin loves his rocket shaped air blower from Giottos!Beth disdains people who open up English muffins with a fork.Andrew wants two dishwashers in the future.Market Proof Marketing · Ep 338: Back to the BasicsQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 338: Back to the Basics appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Jackie Lipinski is joined by Beth Russell and Julie Jarnagin! They dive into conversation on recent marketing failures and successes they've witnessed in regards to discoverability. Beth dropped a blog on leadership that some might consider controversial so she shares the inspiration behind it and gives us an in-depth content breakdown. The three give their top picks for books that inspired them.Story Time (01:44)Beth recently visited a new creamery and it had her contemplating digital and physical discoverability.Julie noticed a builder was marketing based off of strange groupings they had created, so she suggested they take a step back and look at how home buyers are ACTUALLY seeing things.Jackie has had to teach a builder that discoverability does not always equal intentional leads. The News (12:46) Your Leadership (Or Lack Thereof) Is Stunting More Than Your Team's Growth. It's Killing Your Company. (https://www.doyouconvert.com)The Greatest Books I've Ever Read (https://www.willduder.com)Things We Love Things We Hate (36:55)Julie loves that the end of school is happening but is annoyed by the last minute events.Jackie heard the quote "Treat yourself like you'd treat your daughter" and loved it.Beth appreciates the curiosity that has prompted some questions from marketers that keep her thinking.Market Proof Marketing · Ep 337: The Art Of DiscoverabilityQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 337: The Art Of Discoverability appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski! The team dissects the power of community and how it can have a huge positive impact, suggesting builders should try and leverage it better. Jackie went on a Master Plan Model home tour event and shares the good and bad things she experienced especially the smells... this leads into a discussion on the importance of perception. Kevin has just returned from Builder100 and shares his thoughts on the event.Story Time (04:28)Julie experienced the power of making someone feel part of a larger community or leveraging people wanting to be part of something through a church event.Jackie tells all about her Master Plan Model Home tour event in Washington. Kevin was just at the Builder100 and shares his main takeaways.The News (26:50) McDonald's is making a massive investment in digital marketing (https://www.restaurantbusinessonline.com) Home prices grew in 93% of markets in Q1 2024: NAR (https://www.housingwire.com)44% of adults would buy their childhood home today if they could afford it (https://zillow.mediaroom.com)Google delays third-party cookie demise yet again (https://digiday.com)Things We Love Things We Hate (42:23)Julie made a Spotify playlist with her kids and loves their choices.Jackie took the Hubspot Email Marketing academy and thought it had good takeaways.Kevin loves receiving gifts (however, please give him context) and recently had a three piece Darth Vader helmet sent to him.Market Proof Marketing · Ep 336: The Importance of PerceptionQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 336: The Importance of Perception appeared first on Online Sales and Marketing for Home Builders - DYC.

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Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs! The team discusses the difference between people who put in the effort and those who don't, suggesting that Marketing and Online Sales are not for people who use incompetence as a crutch. Q1 Benchmarks released last week and Jessie gives a full breakdown of how the first quarter of 2024 is shaping up! Story Time (07:48)Jessie's tagline for the episode is “it's not slow, you're slow”.Kevin had an interesting conversation with someone from one of the top 25 builders.Andrew's self driving trial ended and he is sad.The News (29:45) The Q1 2024 Online Sales Benchmarks (https://www.doyouconvert.com)AI is making Meta's apps basically unusable (https://www.fastcompany.com)Predicted 25% Drop In Search Volume Remains Unclear (https://datos.live)Most Americans Have Regrets About Buying a New Construction Home (2022 Data) (https://www.realestatewitch.com)Three-Quarters Of Households are Priced Out Of The Housing Market (https://www.builderonline.com)Meta's ‘set it and forget it' AI ad tools are misfiring and blowing through cash (https://www.theverge.com)Things We Love Things We Hate (48:55)Kevin loves that his flight was upgraded to first class.Jessie gives a shout out to the blue bag nerd clusters.Andrew is loving the Ninja Creamy.Market Proof Marketing · Ep 335: It's Not Slow, You're SlowQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 335: It's Not Slow, You're Slow appeared first on Online Sales and Marketing for Home Builders - DYC.

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Like and subscribe on your favorite platform!

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Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! The three reflect on recent marketing inspirations they've seen from embracing objections to endless specification filters and Kevin shares a bit of insight into the NAR settlement. Google is considering acquiring Hubspot and Kevin gives his thoughts on the possibility and shares what might occur if that happens. They talk about the dilemma of most businesses underestimating marketers and due to lack of communication often mistrust them as well!Story Time (01:35)Woobles sent Julie a flier with objections and she was impressed with the marketing and bravery. Kevin has been in the trenches with the NAR settlement and thinks that even the people who negotiated the settlement don't even know what's in it. Jackie is looking for a vacation rental on Airbnb and marveled at how many specifications you are able to filter for. She suggests builders need to take note!The News (15:17) As deal rumors fly, Alphabet and HubSpot would be a strange pairing (https://techcrunch.com)4 Google Business Must-Haves for Homebuilders (https://www.doyouconvert.com) Sorry (Not Sorry), Self-Promotion Doesn't Work (https://www.whatworks.fyi)Almost half of brands view marketing as a cost rather than an investment (https://www.marketingweek.com)Things We Love Things We Hate (49:41)Jackie loves her library! Kevin's favorite is “The Master and His Emissary: The Divided Brain and the Making of the Western World” by Iain McGilchristJulie is obsessed with frozen mango.Market Proof Marketing · Ep 334: Lead Attribution is BrokenQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 334: Lead Attribution is Broken appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell and Andrew Peek! The Masters is happening near Beth's residence and Mercedes Benz is a huge sponsor so they have taken over her neighborhood and Beth discovered that Mercedes Benz contributed to the community development in order to do so. The team discusses the power that's unleashed when businesses take advantage of their audience and work together with other businesses in a marketing setting. They dive into a deep discussion on “personas” and how they may no longer be relevant in the new home industry, suggesting it's really a conversation about messaging and content.Story Time (07:17)Andrew is testing the full self-driving scope of his Tesla.Kevin is noticing that the phrase “what's old is new” isn't always accurate and what's old stays old and becomes irrelevant.Beth discovered that Mercedes Benz helped pay for their community development which is why they have the rights to take over during Masters week.Julie's AI audio book turned out to be a failure.The News (35:51) Always Assume the **Appropriate** Appointment (https://www.doyouconvert.com)How an iPhone Powered by Google's Gemini AI Might Work (https://www.wired.com)Welcome to the AI gadget era (https://www.theverge.com)Things We Love Things We Hate (01:09:16)Kevin's favorite is a Youtube channel called 3Blue1Brown.Beth loves that the Baltimore Orioles are back!Andrew enjoys driving his Tesla.Market Proof Marketing · Ep 333: Perspectives on PersonasQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 333: Perspectives on Personas appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski. They watch a TikTok about “personality hires” and discuss their level of importance. Andrew has joined the Tesla family which has made him more aware of the hype surrounding certain brands. This launches the team into a deep discussion about brands who make products that are different enough to give people something to talk about!Story Time (06:16)Jackie came across a failed AI ad for a Paw Patrol experience.Andrew bought a Tesla and realizes how important the brand is.Julie's AI audio book turned out to be a failure.The News (17:31) The Great Compression (https://www.nytimes.com)The Typical Household Earns Roughly $30,000 Less Than Needed to Afford the Median-Priced Home—But That's an Improvement From Last Year (https://www.redfin.com)Don't wait to buy a home (https://www.businessinsider.com)Things We Love Things We Hate (39:01)Andrew is enjoying the self driving auto pilot on his Tesla, but is also terrified of it.Jackie loves including her her kids in her hobbies like water coloring.Julie has gotten back into thrifting and is lovingMarket Proof Marketing · Ep 332: Give Them Something to Talk AboutQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 332: Give Them Something to Talk About appeared first on Online Sales and Marketing for Home Builders - DYC.

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Like and subscribe on your favorite platform!In this episode, Jackie Lipinski is joined by Andrew Peek and Beth Russell. The team dissects their recent customer experiences and lament that in both cases they were negative experiences, suggesting tips on ways to improve the process for others. They have noticed an uptick in various people claiming to be experts who are offering bad advice and urge everyone to do research before implementing any actions from “experts” and to be sure to question them. Lastly, the three share their thoughts on the recent NAR deal! Story Time (03:02)Andrew is car shopping and is comparing different experiences.Jackie had a negative experience when pretending to be a customer.Beth has noticed a lot of people pretending to be “experts” and offering horrible advice.The News (19:09)Meta's A.I. Chief Yann LeCun Explains Why a House Cat Is Smarter Than The Best A.I. (https://observer.com)The Fallout: How Will the NAR Deal Impact New Home Sellers? (https://www.thebuildersdaily.com)ICON Unveils Suite Of New Technology (https://www.builderonline.com)Productivity is way up (https://www.businessinsider.com)Things We Love Things We Hate (46:20)Jackie got Privacy Film for her house and loves it! Beth is excited for Masters week!Andrew is loving building up the credit on his solar account.Market Proof Marketing · Ep 331: Bad Customer ExperienceQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 331: Bad Customer Experience appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! Julie has been given the option to have her book “Building Certainty” turned into an audiobook with AI which sparks a debate among the team as they wrestle with the concept. They discuss the endless amount of statistics dropping each day and Kevin believes the issue is that not enough questions are being asked about the statistics.Story Time (00:13)Julie asks the team their thoughts on offering Building Certainty as an audiobook.Jackie's friend is move 30 min away, and for Washington it's a whole new lifestyle whereas in other states its “around the corner.” Kevin says there are too many stats and not enough questions around the stat.The News (20:28)Let's Get Visible, Visible (https://www.doyouconvert.com)Incentives Remain 'Name Of The Game' For Builders in 2024 ( https://www.builderonline.com)February Saw More Sellers Jumping Back Into the Housing Market (https://www.probuilder.com/february-saw-more-sellers-jumping-back-housing-market)Things We Love Things We Hate (39:06)Julie's been loving audiobooks again!Jackie created a blueprint for her garden.Kevin was disappointed by Napoleon (2024) and loved using the at home health test Everylwell.Market Proof Marketing · Ep 330: Too Many Stats, Not Enough QuestionsQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 330: Too Many Stats, Not Enough Questions appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Andrew Peek and Jen Barkan! The three talk about their favorite moments from the International Builders' Show and Kevin shares the advice he gave leaders who were wanting to know the best solution for getting salespeople to use CRM's: a public wall of shame. They address a lot of the conversations happening around AI and share their frustrations with the misplaced obsessiveness with it.Story Time (11:26)Jen shares a heartwarming story about an OSC who went above and beyond!Andrew appreciated the Cerave and Michael Cera Super Bowl commercial and TikTok ad.Kevin enjoyed playing Black Jack with the DYC team at IBS.The News (25:22)Google takes aim at SEO-optimized junk pages and spam with new search update (https://techcrunch.com)This Music City Builder Has A New AI Assistant (https://www.builderonline.com)Overrated: Social media viewed as overly important by businesses, marketers say (https://www.marketingweek.com/overrated-social-media/Things We Love Things We Hate (49:59)Jen is LOVING the newest OPT Episode!Andrew hates AI and has renewed his love for his Nespresso maker.Kevin loves the restaurant Sul & Beans in Las Vegas.Market Proof Marketing · Ep 329: Public Wall of ShameQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 329: Public Wall of Shame appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley, Julie Jarnagin and Jackie Lipinski hop on for a quick episode to give their recap on the 2024 International Builders' Show! Their one word takeaway from the show is “accountability”. Despite the constant buzz of AI the team agrees that in the end it always came back to people. Kevin advises for next year that the builders' show is not a place to sell something.Market Proof Marketing · Ep 328: IBS 2024 RecapQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 328: IBS 2024 Recap appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Jackie Lipinski! The team dives into several topics all of which point toward leadership knowledge and action. They discuss the need for leaders to take initiative to expand the knowledge of their team when it comes to marketing, suggesting tips on "connecting the silos". Your team should know and understand what each department does and how it furthers the company's goals. Leaders should also focus on learning about the people on their team and finding what motivates each individual! Story Time (05:09)Andrew pretended to be an electrician this week!Jackie referenced a document three times this month that she made years ago called “This Is Marketing”Beth urges leaders to get to know their people and find out what motivates them!The News (23:37)Keeping the Fire Alive: Strategies for Post-Community Launch Success (https://www.doyouconvert.com)Homeowners Are Staying Put Twice As Long As they Did In 2005 ( https://www.builderonline.com)The best way to build a new home (https://welcomehomes.com/buildability) Things We Love Things We Hate (41:58)Beth loves The International Builders' Show!Jackie loves the travel vlog tours of vacations.Andrew loves the show "Yellowstone" Market Proof Marketing · Ep 327: Connecting The Silos Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 327: Connecting The Silos appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Julie Jarnagin who are gearing up to go to the IBS Show next week!! The team discuss internal communication and reporting, offering ways to do it more effectively and observing that sometimes a lack of communication can be a result of lack of knowledge. They dive into the topic of the “housing bubble” and give their thoughts on whether they think home prices will eventually drop or if the current higher prices are here to stay.Story Time (08:35)Beth has noticed a lot of conversations lately around reporting and communication.Julie has been going back to the SWOT Analysis.Andrew was disappointed by a brand he got influenced by. The News (22:37)Home shopping early may pay off as price cuts abound (https://zillow.mediaroom.com)The myth of the housing bubble (https://www.businessinsider.com)Investors Bought 26% of the Country's Most Affordable Homes in the Fourth Quarter—the Highest Share on Record (https://www.redfin.com)Things We Love Things We Hate (43:15)Beth hates that Amazon stopped 2-day delivery to her area.Andrew loves and hates the TV show “Yellowstone”Julie loves fun Mardi Gras throws!Market Proof Marketing · Ep 326: The Housing Bubble Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 326: The Housing Bubble appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski. The team looks at the results of a survey that asked builders how often they visit their home communities and urge everyone to go often! They talk about the continuation of growing in your marketing role by focusing on “rounding out” your skills and give advice on how to confidently express your expertise.Story Time (04:30)Jackie created a survey and asked how often you go on-site and visit the home communities?Julie was in a meeting and had a builder say “It didn't take me 5 minutes, it took me 10 years”Kevin heard the phrase “Fear is often caused by a temporary loss of perspective” and also believes that the true SEO is Tiktok.The News (25:44)Marketers: I dare you to go first! (https://www.doyouconvert.com)Google and Yahoo Updated Email Authentication Requirements for 2024 (https://powerdmarc.com)The Gap in Selling Intentions Between Those With Rates Above and Below 5% Shrank at the End of 2023 (https://www.zillow.com)Homes.com | Launches the BIGGEST marketing campaign in real estate history (https://www.youtube.com)Things We Love Things We Hate (54:07)Jackie loves that people are listening to the podcast, even if it means she gets her english corrected when she says “Tubberware” not “Tupperware” Julie loves the movie “Paterson” (2016) because it was the most un-stressful movie she's ever seen.Kevin hates the word “flusterated” and also Julie.Market Proof Marketing · Ep 325: Loss of Perspective Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 325: Loss of Perspective appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell and special guest, Jessie Suggs! Together, they discuss the importance of appointment to sale ratio and Kevin lays out the three parts he believes it's made up of. They talk about finding inspiration in unusual places like children's pop-up books and dive into digital advertising hot takes!Story Time (01:23)Jessie reflects on her recent trip to Garman Homes.Kevin reassures everyone that no, no one has put Kevin in a corner at IBS.Beth shares an example of pulling inspiration from unexpected places like “The Color Monster”The News (24:28)Hot Takes Digital Advertising Edition: What's Overrated For 2024 (https://campaignsandelections.com)In rocky digital advertising landscape, advertisers reconsider direct mail (https://digiday.com)US Consumer Confidence Climbs to Highest Since End of 2021 (https://www.msn.com)32% of Homes for Sale in the Fourth Quarter Were Newly Built—Just Shy of the Record High (https://www.redfin.com)Experience the future of home tours with Zillow Immerse on Apple Vision Pro (https://zillow.mediaroom.com/2024-02-01-Experience-the-future-of-home-tours-with-Zillow-Immerse-on-Apple-Vision-Pro)Things We Love Things We Hate (52:50)Jessie's favorite is girl scout thin mints!Beth and her husband are both enjoying “Switch” Chip & Dan Heath.Kevin's favorite “The 22 Immutable Laws of Branding” by Al & Laura Ries as well as the Miyoo Mini.Market Proof Marketing · Ep 324: Inspiration in Unusual Places Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 324: Inspiration in Unusual Places appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski. The three discuss building a social media following and the commitment it takes to create content over a long period of time, observing that most people become deflated before any progress is made. They discuss the predicted new home design trends and discuss what they prefer and what they would like in their own homes.Story Time (05:23)Julies in-laws are searching for a second home near her family and has observed the different aspects of a home that they have to watch out for that they normally wouldn't have to consider in a different area.Jackie bought a new oven and her husband has been vigilant about getting a refund from the appliance company during the refund period whenever the price drops.Kevin visited a builder in Colorado and had two takeaways.Andrew ponders the methods of building a social media following.The News (23:15)Opendoor to livestream home selling tool during Halftime Show (www.brand-innovators.com)9 Home Design Trends Set To Transform Spaces in 2024 (/www.builderonline.com)2024 will be a 'pivot year' for the housing market: NAHB CEO ( https://finance.yahoo.com)Things We Love Things We Hate (40:52)Andrew's favorite is “Yellowstone” as well as his personal traveling medicine cabinet. Jackie loves Care.com to find last minute childcare and she enjoys her Toast Masters class.Julie said Cepacol will save the day if you're sick, and her son is now in driving school and she's glad she doesn't have to do the driving part with him.Market Proof Marketing · Ep 323: Fitting The Mold Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 323: Fitting The Mold appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley, Andrew Peek, Beth Russell and special guest Karla Tuten dive into the world of chaos. The team discusses making things complicated for the sake of being complicated instead of leaning into the complexity of simplicity. They remind people it's okay to ask questions because simple questions lead to better questions, better questions to advanced, and advanced questions lead to insight. Kevin reminds us that a little friction can be helpful if done correctly.Story Time (04:23)Beth came up with a wonderful analogy after choosing her lunch.Andrew had a terrible customer experience at a new Ace Hardware store.Kevin visited a builder in Colorado and had two takeaways.The News (33:02)Why OSCs Taking Over Onsite Leads is a Bad Idea (https://www.doyouconvert.com)48,000 companies sent Facebook data on a single person (https://www.theverge.com)Mortgage demand surges more than 10% as lower interest rates lure homebuyers (https://www.cnbc.com)Gen Z and millennials are feeling a little more confident that they can buy a house (https://www.businessinsider.com)Things We Love Things We Hate (49:33)No favorites or hates this week! Tune in for double next week!Market Proof Marketing · Ep 322: The Complexity of Simplicity Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 322: The Complexity of Simplicity appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski! The trio discuss content and the ways we consume it from start to finish when looking to make a larger purchase as well as new year resolutions and taking inspiration from Jessie Suggs word of the year “Less.” Jackie urges marketers not to underestimate small incremental changes that can make a huge difference when the heart is in it and the human element added.Story Time (08:33)Julie's husband bought a new truck and she reflects on the content journey he went through.Jackie has been on the DYC team for three years!Andrew is at odds with social media.The News (25:02)Microsoft rolls out new AI tool that generates instant banner ads (https://searchengineland.com)It's our fault you feel bad about the economy (https://www.businessinsider.com)Housing Market Update: Homebuyers' Monthly Payments Drop to Lowest Level in Nearly a Year, Bringing Back Some House Hunters (https://www.redfin.com)Interstate movers chased affordability in 2023 (https://zillow.mediaroom.com)Things We Love Things We Hate (37:15)Andrew has a love/hate relationship with his hot tub warranty.Jackie hates Samsung amenities.Julie is loving banana pancakes!Market Proof Marketing · Ep 321: The Human Element Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 321: The Human Element appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, In this episode, Kevin Oakley is joined by Beth Russell and Jen Barkan! The three discuss success (primarily from the famous Maya Angelou quote “Success is liking yourself, liking what you do, and liking how you do it”) and the many definitions of the word and how each definition can change the way you view and seek success. They talk about how to reframe success in a more healthy way and Kevin adds onto Maya's quote that success is also who you do it with. The housing market is off to the races and the team shares positive website activity stats and what they personally see going well already!Story Time (04:20)Jen changed her word of the year to “Success” after discovering her office sign has another side.Beth suggests that as the time for resolutions comes around we consider doing better at less instead of trying to add more.Kevin says the housing market is off to the races!The News (36:22)U-Haul Migration Trends: Texas, Florida Top Growth States Again in 2023 (https://www.prnewswire.com)Google Ads team facing major restructure amid automation boom (https://searchengineland.com)In 2024, Homebuilders Face a Math and Psychology Challenge (https://www.thebuildersdaily.com)What higher sales numbers could mean for the year ahead (https://www.realestatenews.com)Things We Love Things We Hate (58:47)Jen loves the new Ember mug that Kevin sent to the DYC team for Christmas!Beth found her old gameboy color and is addicted to it once more.Kevin's favorite is the book “Same As Ever: A Guide To What Never Changes” by Morgan Housel.Market Proof Marketing · Ep 320: Reframing "Success" Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 320: Reframing "Success" appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!Happy New Year! In this short episode, Kevin Oakley offers some encouragement and advice going into 2024 and shares some positive data on website activity.Kevin's 3 must reads on human psychology:  Influence: Science and Practice - Robert CialdiniPredictably Irrational: The Hidden Forces That Shape Our Decisions - Dan ArielySame As Ever: A Guide To What Never Changes - Morgan HouselMarket Proof Marketing · Ep 319: Happy New Year! Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 319: Happy New Year! appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Jackie Lipinski! The team talks about how implementing innovative and personal content can feel uncomfortable, but that it's a positive growing pain. Jackie shares how important it is to pretend you've never seen your website before and look at it with fresh eyes! They talk about AI and how, despite the buzz around it, it is still just a tool and is not ready to replace anyone, especially on a human interaction level.Story Time (08:03)Beth is excited about an upcoming announcement on DYC: All Access! Be sure to login and read all about it.Jackie has been watching a lot of “Bluey” and a specific episode reminded her of a game she plays with builders. Andrew was bamboozled by a solar salesmen and made to look at solar panels with a different perspective.The News (19:46)Google will start phasing out third-party cookies in weeks with new feature (https://martech.org)Google's best Gemini demo was faked (https://techcrunch.com)Realtors face billions in damages for overcharging home buyers and sellers (https://www.businessinsider.com)Things We Love Things We Hate (37:15)Andrew has reached his 8th Market Proof Marketing.Jackie has joined the YMCA and loves it!Beth loves our Creative Services division and everything they have accomplished.Market Proof Marketing · Ep 318: Real Will Always Win Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 318: Real Will Always Win appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and a returning, Jackie Lipinski! Kevin starts the episode by challenging Jackie and Julie to a rapid word association game. The team discusses how to discover who your audience is and the importance of catering to them and no one else. Kevin shares his disdain for programmatic advertising and educates the group on “The Vibe Session '' which is a term for when we're not necessarily worse off but we feel like we are. Jackie urges that when using incentives sales teams need to remember that homes are a luxury item and should be treated as such.Story Time (02:25)Jackie read a lot of marketing books on maternity leave and the overarching message from all of them was to understand your audience and that you shouldn't reach everyone.Julie's son received a letter from Santa that was personalized and it made her realize how important real and authentic personalization is. Julie has started a food diary and has noticed that it's like analytics.Kevin has been a bit boggled that some builders didn't realize DYC offered marketing.The News (25:12)Are You Guilty of Incentive Whiplash? (https://www.doyouconvert.com/blog/are-you-guilty-of-incentive-whiplash/)Introducing Redfin Redesign, an AI-Powered Tool to Redesign Listing Photos (https://www.redfin.com)Today's Fed Meeting Brings Good Vibes For Homebuyers, Pushing Mortgage Rates Below 7% For First Time Since July (https://www.redfin.com/news)Zillow unveils 3D tour of Santa's enviable North Pole luxury cabin (https://www.inman.com/2023/12/13/zillow-unveils-3d-tour-of-santas-enviable-north-pole-luxury-cabin/)Things We Love Things We Hate (54:36)Julie has discovered Kerrygold Pure Irish Butter and LOVES it!Kevin liked Bryce Baker's post on LinkedIn about not waiting for January 1st to start change.Jackie enjoyed "Hidden Potential" by Adam Grant.Market Proof Marketing · Ep 317: The Vibe Session Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 317: The Vibe Session appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and Jen Barkan! The team shares good and bad stories about their Christmas trees both past and present. Jen asks, “How many chances do you give someone who is underperforming before you tell them their position isn't a good fit?” and they unpack scenarios around that situation. Kevin shares his opinion on builders including more information and specifications about homes on their website which lead the three into a deep, deep rabbit hole.Story Time (05:10)Jen has turned Online People Talking into a podcast after a nudge from Andrew and it was released last week!Julie has started a food diary and has noticed that it's like analytics.Kevin has been talking with builders about how they have great imagery right now around products but lack specifications.The News (46:12)Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending ( www.wsj.com/articles)Redfin Predicts 2024 Will Be the Year Homebuyers Catch a Break, With Home Prices Falling and New Listings Rising (www.redfin.com/news/)Paws and Property: Unleashing the Impact of Pets on Home Buying Decisions (eyeonhousing.org/)Move Over Millennials, Gen Z Is Driving Rental Demand (www.jchs.harvard.edu/blog)Things We Love Things We Hate (56:45)Julie watch "American Symphony" a documentary about Jon Batiste.Kevin loves Amy's Gourmet Apples and hates software solutions for builders that nickel and dime the consumer.Jen loves Kevin and Julie.Market Proof Marketing · Ep 316: Re-Prioritizing The Consumer Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 316: Re-Prioritizing The Consumer appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Julie Jarnagin! The team discusses the different tools we use day to day and how often we don't use them to their full potential and instead turn to something else. They talk about how problems and mistakes build up at corporations and no one does anything about it until it's too late and how we need to “stop licking the paw” and address the issues. The team also talks about the difference between a person who is good at analyzing vs someone who is good at strategizing.Story Time (04:15)Julie talked with a builder who said that their goal for 2024 wasn't to add a bunch of new tools but to figure out how to use what they have better.Andrew says you can't market town homes the same way you market single family homes. Beth has found a correlation between her dog who continues to lick his injured paw and people who know that something isn't working at a corporation but no one does anything about it.The News (15:39)The Perfect Fitting Hat (https://www.doyouconvert.com/blog/the-perfect-fitting-hat/)Google search antitrust trial updates: Everything you need to know (so far) (https://searchengineland.com/google-search-antirust-trial-hearing-updates)Townhome Construction Records Best Quarter For Starts Since 2007 (https://www.builderonline.com/data-analysis/townhome-construction-records-best-quarter-for-starts-since-2007)Effectiveness ignorance has left American marketing lagging behind the rest of the world (https://www.marketingweek.com/effectiveness-ignorance-american-marketing/)Taylor Morrison Unveils 2024 Design Trends and Home Aesthetics (https://newsroom.taylormorrison.com/2023-11-29-Taylor-Morrison-Unveils-2024-Design-Trends-and-Home-Aesthetics)Things We Love Things We Hate (41:45)Andrew is enjoying his new lamps in his office.Julie is loving Christmastime right now!Beth's favorite is “The Starfish and The Spider” by Ori Brafman and Rod Beckstrom but it might be “Radical Inclusion” by David Moinina Sengeh after she finishes it.Market Proof Marketing · Ep 315: Strategizer vs AnalyzerQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 315: Strategize vs Analyze appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Guest Ep: Getting to Know Forward Commitments with Brock Worthen

Market Proof Marketing · Ep 314: RoadblocksDue to Thanksgiving, Kevin Oakley takes on this episode alone! He covers the three main roadblocks that marketers face as they grow in their leadership ability. You can read a summary of each roadblock below: Street Cred:  It's not just about having skills and insights; it's about demonstrating them in tangible ways. The challenge here is overcoming skepticism that might stem from predecessors' failures or a history of ineffective marketing roles within your company. It's about showing real, measurable impact - turning skepticism into belief through small but significant victories. Remember, it's not just about doing your job well; it's about being seen as doing it well. Once you have it, you also have to use it and take a risk on the next big initiative.Influence: The essence of leadership in marketing isn't just about external messaging and campaigns. It's critically about influencing those within your organization. You need to win over not just your team but other departments as well. This requires a balanced approach of communication, diplomacy, and assertiveness. The idea is to align everyone's efforts towards a common goal, ensuring that even your external successes are supported and sustained internally. (If it can't be sustained - what's the point?) This is where your ability to manage and direct not just projects but people and perceptions truly comes to the forefront.Talent: Talent goes beyond just mastering the tools of the trade. It's about understanding the psychology driving human behavior. This understanding is the bedrock upon which all your strategies should be built. Moreover, it's vital to have a comprehensive grasp of the entire customer journey. It's not enough to craft messages; you need to understand their impact throughout the customer's interaction with your brand. Lastly, staying ahead in marketing technology is crucial. This isn't about chasing every new trend but about wisely integrating technology that

Market Proof Marketing · Ep 313: Chatbot ControversyIn this episode, Kevin Oakley is joined by Julie Jarnagin and Andrew Peek. The team starts off by giving controversial opinions on chatbots and discuss the idea that it's better to be good at a lot of different things than the best at one thing. Together, they give their thoughts on Tiktok marketing and the way builders do it wrong.Story Time (03:14)Kevin says he doesn't think that homebuilding sites have ever had chatbots, and doesn't think people would want it.Julie listened to a marketing podcast where the host, Rory Suthrerland suggested it's more important to be really good at a couple of interconnected things rather than the BEST at one thing.”Andrew talks about Google ads and the relationship between budget and your average CPC.The News (25:33)No One Cares About Your Community Name (https://www.doyouconvert.com/blog/no-one-cares-about-your-community-name/)Texas commissions lawsuit targets teams, associations  https://www.realestatenews.com/2023/11/14/texas-commissions-lawsuit-targets-teams-associations)Housing market affordability is so bad that Zillow says it will take you 13.5 years to break even on a purchase from July onward ( https://finance.yahoo.com)To buy a house in today's market, more people turn to an alternative lender: their parents ( https://www.cnbc.com/to-buy-a-home-in-this-market-buyers-turn-to-the-bank-of-mom-and-dad)Things We Love Things We Hate (50:50)Julie is loving the Marketing Millennials instagram page.Kevin enjoyed watching his boys get excited about his old baseball cards that ended up being worth nothing.Andrew left without saying his. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 313: Chatbot Controversy appeared first on Online Sales and Marketing for Home Builders - DYC.