Podcast appearances and mentions of matt real

With Ernst Tanner holding his End of The Season Press Conference that puts an official end to the 2024 Philadelphia Union season. Todd is joined by Jose Nunez to discuss the EOTY press conference with topics including: roster decisions that include Joaquin Torres, Jamir Berdecio, Leon Flach, Matt Real and Sam Adeniran all leaving the club, the Union are in discussions to bring back Alejandro Bedoya, Jack Elliott and Brandan Craig, how the club plans on building their 2025 roster, and where things stand with a new head coach.   End of Season Press Conference 2024 Union MVP: [5:32] Glory Philadelphia Book: [10:43] End of The Season Roster Decisions: [16:34] Using a U22 spot on a midfielder: [47:26] Wanting a hold-up striker: [53:37] Where things stand with a new coach: [59:57]   Social Media: Twitter: @FreeKickPod Instagram: @FreeKickPod Facebook: @FreeKickPod YouTube: The Free Kick https://thefreekick.substack.com/   Jose's Social Media: Twitter: @JoserNunez91 https://nunezj.substack.com/

Matt Real takes FYA on its final cruise at Watcher Podcasts, to discuss one of Disney's most iconic (and redundant) attractions: "It's A Small World". Go to Trymiracle.com/FYA and use promo code FYA to save 40% plus 3 FREE TOWELS and an additional 20%! CREATED & HOSTED BY Ryan Bergara & Byron Marin EDITOR Shannon Fan PRODUCER Matt Real EXECUTIVE PRODUCERS Steven Lim  Ryan Bergara Shane Madej Social: http://www.instagram.com/fyapod http://www.instagram.com/ryanbergara http://www.instagram.com/byronamarin https://twitter.com/fyapod https://twitter.com/ryansbergara https://twitter.com/byronamarin SFX by Audio-blocks FYA Logo by Arthur Kierce (@theonekierce) Learn more about your ad choices. Visit megaphone.fm/adchoices

With an impressive defensive display from Matt Real and some goals from Ronaldo Damus and Tyreek Magee, Colorado Springs Switchbacks had enough on the weekend to secure the victory over Phoenix Rising. Now, Rising is seeking to avoid making it just one win in eight with a fixture against a tough Tampa Bay Rowdies side. What will Phoenix have to work on to finally start to turn their season around? Join Max Simpson and Owain Evans for a breakdown of where Rising is in its midseason struggles. An ALLCITY Network Production SUBSCRIBE to our YouTube: https://bit.ly/phnx_youtube ALL THINGS PHNX: http://linktr.ee/phnxsports PHNX Events: Get your tickets to PHNX events and takeovers here: https://gophnx.com/events/ bet365: https://www.bet365.com/olp/open-accou... Use the code PHNX365 to sign up, deposit $10 and choose between either: Bet and Get offer and place a bet of $5 or more and get $150 in Bonus Bets OR First Bet Safety Net offer by placing a bet up to $1000 and if your qualifying bet loses you receive a matched refund in Bonus bets Disclaimer: Must be 21+ and physically located in AZ. If you or someone you know has a gambling problem and wants help, call 1-800-NEXT-STEP, text NEXTSTEP to 53342 or visit https://problemgambling.az.gov/ Sanderson Ford: The Sanderson Ford Summer Sales Event is here and they are teaming up with the boys of summer for a final Playoff Payoff Sale. You get the payoffs like deals on 24 Ford Bronco Sport Big Bend. Lease one today for as low as $299 a month for 36 Months with only 10 percent cash down. Valley Taproom: Visit either Valley Taproom location for a great bar food menu, wines, 30 rotating beer handles, meads, sours, ciders and more! Gametime: Download the Gametime app, create an account, and use code PHNX for $20 off your first purchase. Terms apply. Circle K: Join Inner Circle for free by downloading the Circle K app today! Head to https://www.circlek.com/store-locator to find Circle Ks near you! Check out FOCO merch and collectibles and use promo code “PHNX10” for 10% off your order on all non Pre Order items. Chicken N Pickle: Head to https://chickennpickle.com to see all the fun you can have at their Glendale location! PHNX will be hosting Trivia Nights and Pickleball Tournaments so stay tuned for info! Rugged Road: Gear up for your next adventure with Rugged Road Coolers - Your ultimate outdoor companion! Head to https://ruggedroadoutdoors.pxf.io/all... and use code PHNX for 10% off! When you shop through links in the description, we may earn affiliate commissions. Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Learn more about your ad choices. Visit podcastchoices.com/adchoices

On today's episode, Jillian and Kyle sit down with Philadelphia Union Homegrown defender, Matt Real, who is currently on loan with the Colorado Springs Switchbacks. They discuss his time growing up playing soccer, playing in Bethlehem, signing a homegrown deal with the Union, his time in Philadelphia, and his current loan in Colorado Springs. Make sure to subscribe or follow and please interact with us, we love to hear from you. • Twitter: @totwag • FB/IG: theoneteamweagreeon (all one word) • We are now on Apple and Spotify and Youtube. • And you can check out our new website www.theoneteamweagreeon.com #DOOP

Philadelphia Union's 7-game unbeaten run in MLS finally comes to an end after a 2-1 home loss to Real Salt Lake. Todd discusses the latest news in MLS that includes: Wilfried Nancy and Columbus Crew agreeing to a contract extension, San Jose Earthquakes sign Hernán López, New England Revolution acquire Xavier Arreaga from Seattle Sounders, Toronto FC acquire Derrick Etienne from Atlanta United, Philadelphia Union II sign Leandro Soria, Jon Scheer promoted to the Director of Academy and Professional Development and Matt Real loaned to USL Championship side Colorado Springs Switchbacks. Todd also gives his thoughts on Saturday's match against RSL and discusses: Union continue to allow opponents to score first, Union's first half compared to second half, too much stoppage from referee, Andre Blake postgame comments and the three stars on the night. And finally, Blunder of the Week returns that involves hot chocolate?!    MLS News:  Columbus Crew and Head Coach Wilfried Nancy have agreed to a contract extension: [9:30] The San Jose Earthquakes have signed No. 10 Hernán López from Godoy Cruz: [12:26] New England Revs acquire acquire defender Xavier Arreaga: [14:00] Toronto FC has acquired winger Derrick Etienne from Atlanta United: [15:38]      Union II have signed attacker Leandro Soria to an MLS NEXT Pro contract: [16:38] Philadelphia Union promote Jon Scheer: [18:27] Matt Real loaned to Colorado Springs Switchbacks: [20:09] Philadelphia Union v RSL: Overall thoughts: [23:28] Union continue to concede first: [26:59] Union first half compared to second half: [34:27] Andre Blake postgame comments: [49:41] 3 Stars: [55:56] Blunder of The Week: Employee at Red Bull Arena drinks customers hot chocolate: [57:51]   Social Media: Twitter: @FreeKickPod Instagram: @FreeKickPod Facebook: @FreeKickPod YouTube: The Free Kick https://thefreekick.substack.com/

How do we feel about the news of Matt Real's loan, Andre Blake's injuries, and the Philadelphia Union's play? | Union Yards Special guest Mike Barrera of AAT Sports joins JP Zapata and Renee Washington to share his thoughts on the team, Union Yards, and more! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Another week and more mess ups by the replacement referees in MLS! Todd breaks down this past Saturday's Sporting KC v Philadelphia Union match and talks about that controversial throw-in award to The Union instead of Sporting KC, which eventually led to a corner kick that the Union equalized on. Todd also talks about Jim Curtin's three subs at half time + Nate Harriel starting over Matt Real, Jeremy Rafanello's first MLS start, Alejandro Bedoya provides a spark off the bench, 3 Stars, and Blunder of The Week!   News: Charlotte FC to sign Celtic's Liel Abada: [3:37] FC Cincinnati finalizing a trade for DeAndre Yedlin: [5:00] Sporting KC v Philadelphia Union: Union gifted a gift from replacement refs: [10:53] Union's three halftime changes + Nate Harriel starts over Matt Real: [25:19] Jeremy Rafanello's first start: [33:06] Alejandro Bedoya's spark off the bench: [37:56] 3 Stars: [43:03] Blunder of The Week: PRO/MLS lockout PRSA refs + initial ref for Inter Miami v Orlando City match pictured in Inter Miami jersey:[45:45]   Social Media: Twitter: @FreeKickPod Instagram: @FreeKickPod Facebook: @FreeKickPod YouTube: The Free Kick thefreekick.substack.com  

In the latest episode of "Dear People of Earth," we delve into a groundbreaking revelation that has shaken the very foundation of our understanding of the universe. Our special guest, Matt Laslo, an experienced congressional reporter and founder of Askapol.com, has been tirelessly investigating the UAP (Unidentified Aerial Phenomena) story, and has managed to get every senator and congressperson on record.Recently, Matt was able to get Rep. Anna Paulina Luna on record with a response that may astound you. This exclusive interview sheds light on the government's accountability and the role of private contractors in UAP research without proper government oversight. As Matt continues to chase down the UAP story, we invite you to join us in exploring the implications of this revelation and what it means for our understanding of the universe.To learn more about Matt Laslo and his work, visit Askapol.com, where you can find a wealth of information on his background as a journalist, his interviews with various lawmakers, and his commitment to uncovering the truth about UAPs.Don't miss this captivating episode of "Dear People of Earth" as we explore the UAP phenomenon and the implications of government accountability and private contractors without proper oversight. Join us as we delve into the unknown and discover the truth about our universe. Matt and Askapol - Please support Matt - Real journalism deserves our support- You can go to www.askapol.com and join his substack- Please help him continue his mission. Please download the PHENOM app- This helps record UAP and Paranormal activity- Available on: Website: https://phenom.earth/app/ Apple- https://apps.apple.com/us/app/phenom/id6450217112 Google Play- https://play.google.com/store/apps/details?id=com.projectphenom.android

Live from the United Soccer Coaches Convention in Anaheim, California, Todd is joined by Kyle and Jillian Almoney of The One Team We Agree On. In this latest episode they talk about the latest Philadelphia Union news that involves Kai Wagner signing a new three year, plus an option for 2027 contract to stay in Philadelphia. They take a look at what does this signing mean for the future of the Union, could Kai Wagner now feature in plans for the USMNT, what does the future look like for Matt Real, where does Wagner rank against all Union players, is four agents in five years concerning, and Wagner's salary over the last 5 years.      Social Media: Twitter: @FreeKickPod Instagram: @FreeKickPod Facebook: @FreeKickPod YouTube: The Free Kick   Kyle and Jillian:  Twitter: @totwag Twitter: @Silly__Jilly Twitter: @CoachAlmoney Instagram: @theoneteamweagreeon The One Team We Agree On

4 straight wins for the Philadelphia Union in MLS as they defeat CF Montreal by a score of 3-0. Todd discusses the latest MLS news that includes: Chris Klein out as LA Galaxy President, Phil Neville out in Miami, Minnesota United to sell Luis Amarilla, and the USYNT u20 knocked out of the World Cup. Todd also gives his thoughts from Saturday's game and discusses the atmosphere at Subaru Park, Andre Blake doing Andre Blake things, Matt Real impresses in a rare start, the Union's midfield performance, Julian Carranza continues to score, and Kai Wagner talks about his contract in Philadelphia.   News: Chris Klein out as LA Galaxy President: [6:30] Phil Neville out as Inter Miami manager: [13:04] Minnesota United finalizing a deal to sell Luis Amarilla to FC Mazatlan: [20:09] USYNT u20 knocked out of u20 World Cup: [24:02] Philadelphia Union v CF Montreal: Atmosphere in Subaru Park: [26:21] Andre Blake's big saves + Matt Real impresses: [33:30] Union's Press + Jesus Bueno and Leon Flach partnership in midfield: [40:45] Julian Carranza is on fire: [44:38] Union's record in the 352: [50:39] Kai Wagner on his contract situation in Philadelphia: [53:23] 3 Stars: [58:07] Blunder of The Week: JFC Berlin Youth Player Dead After Brutal blows by FC Metz Youth Player: [1:02:25]   Social Media: Twitter: @FreeKickPod Instagram: @FreeKickPod Facebook: @FreeKickPod thefreekick.net YouTube: The Free Kick

After a two-week stretch of being away on the road, the Philadelphia Union returned home to Subaru Park to take on DC United on Wednesday night. After a scoreless draw, Todd gives his thoughts on the game and discusses DC United's approach to the game playing a high line + Tyler Miller playing as a sweeper keeper, the Union switch formations once again (4321), Kai Wagner's comments on the teams' mentality, careless giveaways in dangerous areas, Andres Perea not breaking into the starting XI over Matt Real, and guys overlooking Leon Flach on the field. Also discussed was MLS news, including: Atlanta United agreeing to sell Luiz Araújo to Flamengo, Union II announcing Carlos Rojas's loaning from Deportivo La Guaira, and MLS announcing San Diego as the 30th MLS team!                Social Media: Twitter: @FreeKickPod Instagram: @FreeKickPod Facebook: @FreeKickPod thefreekick.net YouTube: The Free Kick

Matt Faircloth is the co-founder and president of the DeRosa Group, a real estate investment company that specializes in buying and renovating residential and commercial properties. Matt and his wife, Liz, started investing in real estate in 2004 with a $30,000 loan. They founded DeRosa Group in 2005 and have since grown the company to managing more than 370 units throughout the east coast. DeRosa has completed more than $30M in real estate transactions involving private capital—including fix-and-flips, single-family home rentals, mixed-use buildings, apartment buildings, office buildings, and tax lien investments. He is the author of Raising Private Capital, has been featured on the BiggerPockets Podcast, and regularly contributes to BiggerPockets' educational webinars. In this episode, Matt shares his background in real estate investing, and a roadmap for investors looking to raise more private capital to close more deals. Additionally, he talks about the reality of running a real estate business.   Episode Links: https://derosagroup.com/ https://www.instagram.com/themattfaircloth/ https://www.linkedin.com/in/mdfaircloth/ https://www.biggerpockets.com/blog/contributors/mattfaircloth --- Before we jump into the episode, here's a quick disclaimer about our content. The Remote Real Estate Investor podcast is for informational purposes only, and is not intended as investment advice. The views, opinions and strategies of both the hosts and the guests are their own and should not be considered as guidance from Roofstock. Make sure to always run your own numbers, make your own independent decisions and seek investment advice from licensed professionals.   Michael: What's going on everyone? Welcome to another episode of the Remote Real Estate Investor. I'm Michael Albaum and today with me I have Matt Faircloth, author, podcast speaker, co-founder, president, investor, syndicator. He does a lot and we're gonna hear a ton from Matt about what he's been doing in the real estate space, and what he's currently putting together and actually closing on today. So let's get into it.   Matt Faircloth, thank you so much for coming on the show today. Really appreciate you taking the time to hang out with me.   Matt: Michael, I appreciate your time and having me on your show, man. Thank you.   Michael: Absolutely, absolutely. So I know a little bit about you but I would love if you could share with our listeners who maybe have never heard of you. They've been living under a rock for the last couple of years, who you are, where you come from, and what you're doing in real estate?   Matt: Where did you come from…   Um, it's cool that my company's called the DeRosa group and I just love saying this, that we're a company dedicated to transforming lads real estate through real estate transforming lives to real estate. We can get into that in the show if you like. I… where I came from, let's see, I grew up Baltimore, bopped around the East Coast for a minute. Before I landed in Philly, met the woman of my dreams because she put Rich Dad Poor Dad in my hand, and we were still dating, that got me to read that. And that that gave got me to drink the entrepreneur Kool Aid, which I guzzled and quit my job in 2005 to start a real estate company, bumped into a lot of walls, you know, did a lot of it, made a lot of mistakes, made some money and then and then just built it and grew over time and just learned how to run an effective real estate company through the school of hard knocks. And now I've been doing it for 16 years and just apply what I've learned over the years, you know, attracted more and more the right people who work with me and build what I think to be a phenomenal brand now.   Michael: Oh, that's awesome, man. That's awesome. You said that once or twice before I can tell it just rolled off your tongue there so nicely.     Matt: You know, this is not my first podcast. Sometimes people ask me, let's just get real, screw it, man. Let's get real right now…   Michael: Let's do it.   Matt: What I get I go on a lot of podcasts and when you go on a lot of podcasts, people tend to ask the same questions, Michael, right and so when they do, it's almost like I'm that guy, I'm the DJ sing in a DJ booth and then in the in the DJ booth of Matt's brain. And then people ask like, Hey, Matt, tell me about your first deal and I'm like, okay, let's get the first deal track pull the first track.   Michael: Go, pull the file.   Matt: You know, yeah, go pull the file, first deal, right. Tell us about the first time that you raise money, tell us about a mistake you made. Okay, let's go ahead skip, let's go pull up mistake file eight. Okay, let's write that file out, right. So it's more fun to go curveball. You know, like…   Michael: Totally   Matt: Yeah, that was a good curveball in the first five seconds of the show that you and I went down right and you into it, you can't help it you end up just going to a script a lot of times you know talking about things on podcast over and over and over again and I was it that a want to be plastic like that, but you end up like, if I've told that story six times the seventh time it starts to come off the same way over and over again, right.   Michael: I totally get it, and I hope that today is not one of those repetitive podcasts.   Matt: You're getting not to be that show already man, you are curve balling, I love it. Keep it up!   Michael: Well as a follow up Matt, what's your favorite mammal, man?   Matt: It's good one, I am, okay, growing up, I have an eight year old, right, so my eight year old is always: Daddy who would win… I wish he was here because you and me, we would have a ball right now… Daddy who would win when a colossal squid or a great white shark? And I'm like Simon, first of all like, but he'll even be like a gorilla or a colossal squid and like girl is gonna drown buddy battle…   Give me more data, that would depth are we talking about the ocean? Are we talking about like 3000 gorillas... To you question, I probably go a gorilla, if I had to pick or, or maybe I don't know why, but growing up I loved Black Panthers.   Michael: Mm hmm. Okay, pretty majestic animals.   Matt: Yeah, I don't know, I don't know, the majestic, they are majestic animals. Yeah, so that would be my favorite, those are my two favorite man…   Michael: I love it, well so real real quick change because we're already on this rabbit hole. You know that there was a show put on by I think NatGeo or discovery that answered your son's questions they would pit these two animals together in a simulation… like that exists…   Matt: You can google and they would show cuz he would be like, daddy who would win a saltwater… It's just you can google saltwater crocodile versus great white shark…   Michael: Great white shark, I saw that episode…   Matt: It's good, it's good, right. Good job displaying well you see the saltwater croc would try and take the deathroll on this or do that...   Oh, he was my son's itch was scratched with that, you know. I don't know, why he is up to the Komodo dragons. Komodo dragon versus anything you can name, that's what you want to talk about…   Michael: That's a battle royale this century… Oh my god. I love it.   Matt: Well, dragons are badasses man, these are like, there they are… Would you know that?   Michael: Yeah, that's the kiss of death, yeah… Matt: It is! Not only the monstrous lizards like little dinosaurs, but they also the venomous bite, you know…   Michael: It's such a ridiculous concept like, oh, let's take two of like humans worst fears, like, long tailed long tongue lizards, and then give it venom, sounds awesome.   Matt: Right! Give it nasty teeth. Yeah, like a really weird awful roar and give them venom, too…   Michael: Oh my god, so good.   Matt: They're nasty creatures, man. Good thing that'll make them in North America.   Michael: I know, I'm stoked, I'm stoked. All right, well, if we bring it slightly back towards the real estate, you know.   Do you want me to do a whole podcast on mammals like komodo dragons… So you started a company, your real estate company in 2005 and when people hear that, I think it might be ominous to some people, you know, what is a real estate company mean? And so what was the transition, like, I mean, like, what is the DeRosa group do first and foremost and then what was that transition, like going from just owning stuff on your own to now I have a business focusing on it?   Matt: That's interesting, you know, that man, um, interesting concept, because a lot of people out there are running real estate investing, like it's a gig, you know, like, or it's like driving Uber, you know, you could just decide to not do it at some point, you know, I mean, it's not a gig, it's a real estate investing is a business because it's a marathon, unless you're wholesaling or just doing a deal here and there something like that. Not for nothing. This business… the business of real estate investing is a business and you should treat it as such. And we didn't always do that the first couple years, I treated it like a hobby and I bumped into walls and did a bunch of different things but like once I really got my legs underneath me, as a real estate investor and really found the calling found the purpose and got and got and got focused on real estate investing. I got clear that it's a business that is like a living animal it's a it's a living thing…   Michael: It's a living Komodo dragon?...   Matt: Real estate investing is like a Komodo dragon, right, it needs food, you know… It can have a venom's bite and can be nasty and shit and can get the fuck out of you. And a lot of people are scared of it, you know, right… Yeah. People read articles about it only exists in certain places we can keep going. But it is something that needs, you know, if you want to grow real estate investing business and sustain yourself in this, in this industry, and not just make it a hobby, you have to have a company that's got you know, clean books and has a purpose and has a mission and has roles and responsibilities and job descriptions and stuff like that, because there's sucky things in real estate you have to do and it's like, well, you know, and you could look on Instagram. And if you look on Instagram for real estate investing, people think that it either means you close deals every day, because it's the people every time people close stuff, they put it on Instagram, or they go to it's like, Instagram thinks that for real estate investors, all you do is close deals, go to conferences and go on vacation That's what you see people doing on Instagram, the real estate investing, right? But there's actually like, this sucky part of real estate investing, which is sitting on your desk and answering emails and you know, just corresponding and looking for deals and swinging and missing and dealing with knucklehead tenants and stuff like that that want to, you know, recently Michael, we had a tenant, had his girlfriend come in and he must have done something bad because she went, put all his clothes on his bed, dumped gasoline on the bed, lit it on fire, walked out.   Michael: Mike dropped…   Matt: This is what happens, that's real stuff, you know… That did not make on Instagram unfortunately, you know…   Michael: No, that wasn't the highlight reel.   Matt: Living my best life, look it's amazing…   Michael: Well, so you bring up a really great point that and that it should be treated like a business and I, I wholeheartedly agree. But so what about all the people out there that are just getting started that could never see themselves as a business owner as an entrepreneur but hear about real estate investing as a great side gig like you mentioned that what about what about all those folks? Where are they left?   Matt: Okay, they need to decide if they want to do it full time or not, right…And there are people out there that have a day job that they love and it's, it's probably something that's very fulfilling to them, or maybe they went to school for a long time, like a doctor or an MD or whatever. I mean, Jesus, those folks go to school, God bless them for like another 12 years after they get out of college, right? So why would they change careers, right? They want, there are people that really in their heart of hearts probably ought to go passive for real estate investing, as a side gig and as a way to build wealth. And there are people that that are doing it because they want to build up the passive income and become a business owner out of it. So you got to choose if you want to be an investor or be, let's remember Robert Kiyosaki Cashflow Quadrant book, right. Yes, ESBI, remember that thing?   Michael: Mm hmm.   Matt: Do you want to be a B or an I, B= business owner, I= investor. And if you're willing to put in your time and and you know, quit your day job eventually become a business owner and that's what you need to do. But unfortunately, people, a lot of people misunderstood Kiyosaki, to think that to be a real estate investor, you have to be an active operator, you have to do it full time. You can make the passive income all you want as an I-quadrate investor and just passively invest in things. And I think that that's, I think it's probably the most misunderstood function in a lot of his books, people that quit their job that really should have never done that they should have just passively invested their way to financial freedom.   Michael: Yeah, okay. And let's talk about that for a minute because you wrote a book about raising capital and I think capital is so often the biggest obstacle for people, the biggest hurdle people overcome. So do you see the kind of this roadmap for people? Where if passivity, is it really time is the goal, right? That's what everybody is after and we get there by either usually being a B or an I, by being at B that sounds terrible, don't be a B. So if people are capital is their obstacle, using real estate as a active vehicle to then take a backseat and invest passively?   Matt: Yeah, well, that's I mean, my book talks about that and then it goes back to like, let's just keep walking to the B and I road, right. So if you're a B quadrant business owner, we're rising D quadrant business owner for real estate, and you either want to do it full time, you already are doing it full time, then at some point, unless you win the lottery, or unless, like, you know, you just got a silver spoon in your mouth, and you got billions of dollars waiting on the sidelines, from your friends from your family or something like that. You're going to need capital, right? You're gonna run out man you are. And so on the other side of it, you've got I quadrate investors, and they have either retirement accounts, real estate equity, cash, any of those things that they want to put to work and not have to put in the time to make that money, you make that money, do what it's supposed to do, you know, then they can those two can marry up the B quadrant business owner of real estate versus the quadrate investor that wants to make a return on their money without trading money for time. Those two can have a really happy partnership. My book talks about all those things, how those two things can get structured together and how the why in my book are called the cash provider, as SI quadrant investor.   Robert Kiyosaki is a good guy, but he probably sue the hell out of me if I use his terms of my books. I didn't use that, I did, I did the the deal provider and the cache provider. The deal provider is the D Quadra business owner, the cache provider is the I quadric investor.   Michael: Okay, awesome and what is your book called?   Matt: Raising private capital. So funny Michael you asked that it happens to be right here behind… They can get it on Amazon or they can get it on biggerpockets.com.   Michael: I was just gonna ask. Alright, so it's called raising private capital and without giving the book away. What can people expect to find in it?   Matt: Along with a lot of my personal story on on you know how I got from guy that quit his job in oh five to you know, running a company that runs that owns, you know, multi 1000 doors of multifamily real estate. It's got that journey in there. And and that but also it's it's got a lot of tools and lessons, it's a how to really on how do you look in your own personal network as an investor, I'm sorry, as a B quadrant designer, it's how to look in your personal network to find the money, you need to do deals because you don't have to go to private lender, or you don't have to go to hard money lenders, you know, if you go and go more corporate level, or sell your soul to get the money you need for the deal that you're trying to do. You can look in your own network to find that money and raising private capital talks about how to find the money you need for deals in your own personal network.   Michael: Okay, all right, Matt can we do something kind of a silly exercise?   Matt: Please.   Michael: Can you because, I think a lot of people are really nervous to have that conversation and I think they feel slimy or gross. Can you pitch me on a deal that you're putting together as someone that would be in your your kind of sphere of influence? Let's let's see. Let's see what that sounds like and feels like.   Matt: Well, it depends if you're accredited, or not, Michael, because if you're not accredited, we have substantial relationship. But if you're accredited, I can talk to you, I can do a Facebook ad that you notice, right? All joking aside, let's pretend you and I are friends. We already know each other you already like and trust me, because I'm me, right and my book recommends that those are your first targets. You know, and that so hey, Michael, how you doing today?   Michael: I'm doing pretty good, what about you, man?   Matt: I'm awesome, man. Hey, listen, I happen to remember you saying that you were working over a company XYZ. You did a great job, didn't you. It's good. But you better get an opportunity to come up with ABC Company. And I'm really grateful for that you were able to move over to that did take on that new job. How's it going?   Michael: It's going really well. XYZ was terrible, ABC is infinitely better. Thank you so much for man, remembering you've got a killer memory.   Matt: No, it's great, I swear to you… I also barely remember going further, Michael, is that XYZ day as much as you hated what they did, and you know, and I'm so grateful you got out of there. But XYZ had a great comp package they did as I remember, you told me they paid you a really great 401k program.   Michael: Yes, yeah, it was pretty.   Matt: Those markets been taken off lately, right. So no, it's maybe maybe hit a top here and is starting to get a little squirrely and everything like that. So I want to tell you that we did you happen to know, Michael, you can take your retirement account and invested in things not Wall Street, you know, in that retirement account you have with XYZ company because you don't work there anymore that retirement account could be put to work in real estate. Did you know that?   Michael: I had heard that. But I didn't really know that I could do anything about it…   Matt: Well, you can now that you've left XYZ company, right, you can take that retirement account that they have, and they probably were paying you and lots of company stock, take the chips, man, take the chips off the table cash in, sell that company stock and roll that and roll that retirement account, which is now by the way was a 401k. Now it was an IRA. And you can roll that IRA over to a third party IRA custodian and you can do all kinds of cool stuff you can buy, you know, shares of companies, you can buy your own your own real estate investments, you can lend that money out and you can also invest it in deals like we have, I, we are right now Michael buying 670 units in two states, five apartment buildings in two states. That's the deal, we're in the middle of right now, produces phenomenal returns, produces, we're going to fix these buildings up and we're going to refinance them over time and as we refinance them, we're going to give some of that money back to you to your retirement account. So you can then take it and parlayed invest in another stuff. It's a great return.   I know a lot of people that we work with are really happy with work that we've done as a company. So you and I should talk further as a matter of fact, I have some Ira custodians that can handle this whole thing for you, if you'd like, I'd like to introduce you to a few of them that I love. You know, and then they we do a lot of work with them. So they give us white glove treatment. Can I introduce you to them for you?   Michael: Yeah, that'd be great, man, thanks so much for doing that. I appreciate it.   Matt: Yeah, and I'm going to mail you the offering. And if you don't, if you're not happy with my, if you don't like the returns, and you're you're nervous, whatever, it's okay, I get other things I can send you over to, I really want to help you build your wealth while I build my business. Because we're building a great real estate company and we're, our mission is to transform lives through real estate, I want you to help me do that. By me helping you earn money with your retirement account. Well, we do the work. So we can do that for you. And if it doesn't work out, that's okay. I have plenty of other friends for this awesome network called biggerpockets.com, you should check out and you can look on BiggerPockets to and find other things to invest in, like private loans and other cool things that can show you that are not real, like that real estate that I mentioned, even though that's a great deal. There's other things you can do to and I'll hold your hand the whole way. What do you think?   Michael: Oh, sign me up, man, I'll be looking for your email.   Matt: Cool, no problem.   Michael: Man, that was awesome. That was so so so good.   Matt: Thank you, thank you…   Michael: So firstly, for first and first and foremost, you've now got to send me that email because I'm sold. But secondly, what I love about what you did is the conversation felt very much, let me help you, let me put provide value for you educate me around what I could do with my retirement funds, which I might have not even been aware of, and then to tell me how you're able to help me, before even the you being helped in the process, being able to your own deals be my financing was even mentioned.   Matt: Yeah, well, so is a few facts, right, um, of the $10 trillion, that's currently in IRAs, right now, not 401k, it's just IRAs of the $10 trillion, it's out there. 4% of us invested in anything else outside of Wall Street and so if you're looking to get your capital game going, the easiest low hanging fruit, and the thing that everybody has is a retirement account that has if they've got a job, and they used to work at one company, and they now work at another company, their retirement account, they had the first company is now eligible to get rolled over to an IRA. And with the big run up the stock markets had it that's what you should be talking to people about, is like, hey, you used to work over here. Now you work here, don't you are you got laid off, you quit whatever it is, they don't have you there them a job. Now they just have to use to have a job. It's such an easy, low hanging fruit conversation and it speaks to their needs too. Because everybody's get a little squirrely and where Wall Street's going, it's just been a great run. You know, it's had a great run over the last 12 years. But now it might be time to pull a few chips back. So I think that that's something that's probably the most underutilized conversation out there. For those looking to raise money, is to talk to anybody that's got a job about investing their retirement account with them with their real estate company.   Michael: That's so good. I think so many people when when thinking about having that conversation, think, well, I don't know anyone who has money, because they might not be in cash assets or liquid assets on the you know, in a taxable account, but the retirement side of things brings into focus a whole another option.   Matt: Yeah. Yeah. Well, you can and there's other ways you can go about it, too. You can kind of sniff out, my book talks about like how to sniff out people that are in your network that likely have a lot of cash. What does what are the signs that a lot of cash leaves, you know, my book talks about that, my book talks about, there's another vehicle that they can they can invest with you and as those are people with free and clear real estate.   Last time I looked, Michael 30% of America owns their home, their primary residence free clear 30%. You know, but they don't. It's not it's not to get paid to ask a different color when it's paid off. It's hard to tell. Like all the purple houses in America are free and clear. Yeah, no, I don't know. So, but my book talks about the signs to look for free and clear real estate. And I also can tell you, here's the free clear real estate conversation. Here's the those with cash conversation and here's the retirement account conversation to have. I just pulled that into my playbook because it seemed like the most obvious one to go for is retirement account is probably the most, it's the most underutilized one. But I think it's the one that's most unnecessary right now, in today's world.   Michael: That makes so much sense, that makes so much sense. Matt, you mentioned before we hit record here that you are actually in the midst of closing the biggest deal that you've ever done to date today. Can you talk to us a little bit about what that looks like?   Matt: That was a by the way, Michael that was it bullshit. That was a real deal. I was pitching you on for your retirement account when you were working for XYZ comm your XYZ IRA could be invested in the deal that we're closing part of right now. Yeah, it's 670 units. It's in it's in two states. It is a five apartment buildings and we're closing two of those today. The other three close in a couple of weeks.   Michael: Amazing, okay, and what attracted you to this deal?   Matt: Um, that okay, so two of the buildings are in Winston Salem, North Carolina, and that is a company that is city we're already heavily invested in and it's a city that's showing phenomenal growth, 14% rent growth last year, RD on pace to do at least 12 this year percent rent growth and this owner hasn't increases rents in the last two. So he hasn't seen any of the rental upside that's been happening, the rent growth has been happening in that market has not been realized on those properties. So great opportunity, we already have property management in that town lined up and Lexington we own six other apartment buildings. So we are a niche down company. We're not going to just invest anywhere that is a good deal. We invest in super specific markets, so those are there were three markets Lexington, Kentucky, the Piedmont triad in North Carolina, and in Lancaster, Pennsylvania, of all places. Those are the three markets that we're in. That's it   Michael: If it works, it works…   Matt: So…I like about it. I also like that it's diverse meaning like it's it's different geographies, different management strategies, even different property conditions. I like all those things about it that it brings a lot of things to the table, that make it more of a stable asset.   Michael: Okay, okay..   Matt: But it's stable investment, like stable here, but poised to go up.   Michael: Okay and we've had a lot of folks on the show recently talking about passive investments. And you know how you're really evaluating the operator more so than the deal itself. But can you give folks listening some tips about how to evaluate maybe the deal? I mean, what, what details of the deal itself should people be looking at to feel comfortable?   Matt: Yeah, um, you should look at…, I'll tell you why I'll tell you, what people will do to make their deal look better than earlier is, you have to look at what their exit criteria is. That meaning like, they might be saying, okay, we're going to buy the property for this number, and then we're going to invest this and then we're going to sell it for this, like that nine times you paid for it, then you investors aren't going to make any money till we sell it, or you're not going to make very much money until we sell it, if the majority of investor returns are projected to come through the sale and the end, the syndicator is assuming that the markets gonna stay very stagnant, that cap rates are gonna stay down and streets gonna stay down, yada, yada, then they're kind of making a lot of assumptions that may or may not come true. So that's one thing to be concerned over. So make sure that they're conservative that their crystal ball is is, you know, that they're looking into has some conservatism's as it in it, because that's one thing. That's one thing, as indeed a syndicator can do is they can predict that the markets going to be super favorable at some point in the future when they go to sell and that makes the deal look really good right now.   Michael: Right, right…   Matt: Yeah, make sure there's a lot of there's some experience on the team that have been it's okay to have new new and to work with new people, because we're all new at some point. But make sure somewhere on their team, there's some deep, there's a deep bench of experience.   Michael: That's great, that's great. Yeah, no, I love those points, I love those points. I think I've seen that too and a bunch of syndication deals like oh yeah, we're gonna buy it at a six cap and we're gonna exit at a three cap and it's like, really look.   Matt: Phenomenal… 22% IRR man, what's the cash flow? Oh, it's only gonna pay like 3% cash on cash. But you know, magic fairy dust, get sprinkled on the deal, and it's gonna get sold and you're gonna make you're gonna triple your money. You know, three right now when I sell it, and that's how it's gonna go, right… When the crypto rises, you know…   Michael: No, that's a great point, those are great points, Matt. And I'm curious to know what do you you know, in your book, I'm sure talks about this but for anyone listening, that's thinking about starting to raise money but doesn't really have experience. They've you know, they've got the hustle, but they don't have the experience and they don't have the capital. You know, what should those people be doing right now?   Matt: Okay, I'm getting smudge get as much exposure as you can. Some folks do that through investing some some people that I know, that are very successful, syndicators now got started investing in other people's deals to learn the ropes, right. And that's it, do that get some exposure, we know why you can to other people's deals, you know, network, do what I did. But to start small, like we're on our 50 we're closing, this is our 15th syndication that we've done. But our first syndication was a guy my wife went to college with put in 50k into it into one into a deal that we did, we bought two single family homes with his 50k, right, that was our first syndication. So you can start small, find the one person that has some capital to work with in your in your network, and do a deal and then expand it out, do another deal, expand it out, do another deal, expand that out, do another deal. So for those that are looking to get started, it's okay to start small. It's not sexy to start small, but it's also okay and there's a lot further there's there's a lot smaller distance to fall and a lot easier to course correct on a small deal than it would be to correct on a behemoth issue first. Michael: Yep, I think that's such a good point, I think that's such a good point. I know I've spoken to people and I thought, well, my first deal would be a 10 year multifamily, because multifamily is the best everyone's talking about it. It's like yeah, okay, well, have you done a single family deal? Well, no…   Matt: I'm telling you, I hear people like, oh, I'm gonna do 100 unit multifamily deal. You know, like, that's my first deal I want to do, I've never done a deal before my life. But I want to close 100 units is my first deal. I get it and I want that, too for you, you know. But you might have to bang your head against the wall a lot. Where you could just go and syndicate a duplex right or syndicate like get your Mama to go give you a couple give me a couple of dollars and you and your Mama would go buy a duplex right, you know…   Michael: But then I can't post it on Instagram. No one wants to see me my mom and me doing deals…   Matt: I can't fake it till I make it that right, you know, or pose next to the Lamborghini that I just bought because I've been, I've been investing in real estate for the last few months.   Michael: So good. The last question I have for you before I let you out of here is, you were talking at the beginning of the show about how you did all these things and kind of rally different directions and then you really niche down and you got really focused. How did you do that? I mean, how did you, what did it take for you to get hyper focused? Because I think so many of us as they get started real estate like, oh, I could do long term buy and hold or I could do flipping or I could do wholesaling or I could do burr investing. And there's so many different ways to go. How do you know when you found the right one?   Matt: Well, first of all, Michael, I just got I just get tired to get my ass kicked, you know…   I'd like to wholesale deals going on at for fix and flips going, I was buying a bunch of rentals and everything like that, and it wasn't sleeping awake, you know and I was doing everything media doing a mediocre level, any of those three things that I was doing, I was involved in some other stuff, too. Any of those three things that I was doing could have gotten to me to my financial goals. But the mistake that I made with all this tribe was doing a bunch of things, mediocre lee versus doing one thing really well, right. And so I found that I was, you know, good at being a landlord, because with the landlord properties that we had raised very well. And it's also good at raising money and explaining what I do land lording in a very simple fashion to people and so I was like, okay, well, I'm awesome at those two things. Let me just focus on those. And the more I focused on those, guess what, Michael, the more money I made, like, money's good. I like making money. I do enjoy my family. You know, that's good. So how about anymore, though? Yeah, I'm not good at managing contractors, some too nice that I believe them when they tell me that their car broke down. And that's why they couldn't show up on the job site, but they still need me to give them 10 grand, you know, and I believe them. Okay, here you go. And that, so I just knew I didn't have people in my network to outsource that to at the time and so it made sense. I had tried partners to run that fix and flip division, my company didn't work out. So I needed to abandon the things that weren't working, and focus on the things that were and for those that are looking to niche down and focus. It doesn't have to it doesn't have to be apartment buildings, believe me, don't listen to Instagram does not have to be apartment buildings. It can be other things, I promise.   But figure out what you were calling your core genius, right? Your God given talents, what are you gonna call it, figure that find out those and how you can best bring those to the real estate table and even better, how they are benefiting your business today. And then just easy, Michael, do more of that. How about that, there's two more of those things, if it's working, you do more of it, and less of the things that aren't, you know, it could be that simple and that's kind of how we grow in and I found people that were able to sit in the seats that I needed for me to focus more on raising money and more on the land lording , and I'd filled in those seats and I got it, you know, tight and I expand that up and I was like okay, land lording is amazing, but I could probably scale faster if I outsource that and hire third party management companies. So we did that I could focus on raising money and I could focus on building the team and enrolling and inspiring and being the leader of my team. Now that's really all I do is I lead my team and I raise money and I talk to you…   Michael: I love it, I love it. That, this has been so much fun Matt, if people have questions for you want to reach out to you are interested in investing in some of your deals, what's the best way for people to get in touch with you?   Matt: There's a ton of stuff on my LinkedIn bio. My LinkedIn is the Matt Faircloth, I'm sure there's plenty of other Matt Faircloth in the world but my Instagram handle…   Michael: You stake your claim…   Matt: I've claimed it, there also the Instagram I'm the only Matt Faircloth, @themattfaircloth and there's a there's a link in my bio on Instagram and there's a ton of stuff there you can go and invest in my and you can hear about investing in deals with us if you're an accredited investor you can join our mailing list because you do a non-accredited deal sometimes for those that are that we have a preexisting relationship with so you can join that list or you know hear more about that. You can buy a copy of my book there you can you know join all kinds of different cool things we have going on and Masterminds webinars, all that jazz is on the link in my bio on Instagram.       Michael: Sweet, well Matt thank you again, man, from Komodo dragons to passive investing, this has been a blast. I'm sure we'll be chatting soon.   Matt: My family and I play a game at dinner called: True two truths and a lie and I'm going to slay it right in two true and a lie there that I was on an interview and me and this guy talked about Komodo dragons. Nobody's gonna believe that. But I totally got my family, totally gonna crush them at true two truths and a lie tonight…   Michael: I love it, I love it. Well, I am glad I could be a part of it.   Matt: Thank you.   Michael: Awesome, take care man.   Alright everyone, that was our episode. A big thank you to Matt for coming on. It was super fun from Komodo dragons to real estate syndication. I didn't think we'd be able to get there but we kept it on the rails. As always, if you liked the episode, please feel free to leave us a rating or review wherever it is you get your podcasts and we look forward to seeing you on the next one. Happy investing!

With The Philadelphia Union missing five starters due to International Duty/Suspensions, that meant The Union would be starting a lot of homegrown players against Cincinnati. Todd gives his thoughts on Saturday's game (10/9) and how he thought the homegrowns played. He also discusses how the three in the back formation should never be attempted by The Union again and the update on Sergio Santo's injury. And finally, Blunder of The Week is back, and it features Inter Miami feeling cheated!    Cincinnati v Philadelphia Union: Overall Thoughts: [1:40-17:13] Jim Curtin on the homegrowns: [17:14-25:04] Three in the back formation: [25:05-30:19] Matt Freese's huge game/should The Union re-sign Joe Bendik: [30:20-36:03] Matt Real swan song/Sergio Santos injury update: [36:04-42:34] Blunder of The Week: Inter Miami have been cheated: [42:35-52:55]   Social Media: Twitter: @FreeKickPod Instagram: @FreeKickPod Facebook: @FreeKickPod http://thefreekickpodcast.com/

Well, as if The Philadelphia Union's draw against Chicago Fire (8/1) wasn't bad enough, Jim Curtin announces that Jamiro Monteiro is currently in contract discussions with other teams. Todd breaks down the latest MLS news that is surrounding Orlando City and their new signing of Facundo Farías, and Atlanta United's coaching search continues after Paulo Fonseca turned them down. Todd also talks about Kai Wagner earning Team of The Week honors for week 16, Anthony Fontana and Matt Real signing with new agents, the latest surrounding Jamiro Monteiro in Philadelphia, and his thoughts on The Union's game v Chicago, along with his breakdown of this Wednesday's Toronto FC game!   News: Orlando City sign Facundo Farías: [3:20-8:54] Paulo Fonseca turns down Atlanta United: [8:55-12:15] Kai Wagner earns MLS ToTW: [12:16-12:40] Anthony Fontana and Matt Real sign with new agents: [12:41-17:04] Jamiro Monteiro talking with Anderlecht and Feyenoord as he looks set to leave The Union: [17:05-35:11] Philadelphia Union v Chicago Fire: Overall thoughts: [35:12-41:00] Review of Keys to The Game: [41:01-42:59] Union's slow start in minutes 1-15 and 46-60: [43:00-50:06] Lacking confidence: [50:07-51:36] 11/15 points still on: [51:37-54:03] Kai Wagner was excellent: [54:04-55:39] Credit to Chicago for defending well: [55:40-56:59] Philadelphia Union v Toronto Preview: [57:00-1:05:30]   Social Media: Twitter: @FreeKickPod Instagram: @FreeKickPod Facebook: @FreeKickPod https://www.thefreekickpodcast.com/

The roundtable interview with Matt and Caleb Maddix and a small group of people who are trying to change the world. Enjoy part two of this special 4 part episode series. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Russell Brunson: What's up everybody, this is Russell Brunson. Welcome back to the Marketing Seekers Podcast. So I have got to ask you, what did you think about episode number one of the World Changers Roundtable? Hopefully, you loved it. There were so many things covered in that 42 minutes. Anyway, we are moving on to the next part of this interview. As you know, this is going to be broken down into four parts because they kept me there, handcuffed to a table, until 3:00 AM. I'm just joking. They didn't really. But, the question was so intriguing, we were having so much fun, we just kept going and going until finally I was like, "I have to fly out in three hours. I need to get back to my hotel." But now we're going to go dive into the second part. This next episode is probably another 30 to 40, 45 minutes or so as well. So these are some things we'll be covering in this one, which is really fun. We talk about, number one, why my business partner, Todd Dickerson, is so amazing, and hopefully give you ideas about if you're pursuing opportunities and trying to land your dream job or partnership or whatever. Number two, we talked about personality profiling, how we actually are hiring here at ClickFunnels. We talked about where my love for learning came from. We talked about transition for me, going from an athlete to a business person and a marketer. We talked about some of the lessons I learned from Lindsey Stirling, things I was not expecting to hear from her that totally changed everything for me. We talked about people who intrigue me, my interest in health and bio hacking. We talked about is there anything that happens inside of this business that gets me as excited as what I felt in wrestling. We talked about what thing is close, but nothing actually has ever hit it. We talked about the first Two Comma Club Awards. We talked about how to upgrade your identity as you grow. We talked about the fact that you have to cycle and fail and rebuild in your businesses. We talked about the launch of ClickFunnels and how it wasn't just the fact that I was a genius, because I wasn't. There are so many things. Talking about the grace of God and how it tied into the launch of ClickFunnels. We talked about some of my early products, like Zip Brander and Forum Fortunes. We talked about my Christmas Grinch sale, which was the very first big sale, big launch I ever did, to my little tiny list that made enough money to cover Christmas for my wife and I when we were first getting started. We talked about becoming worthy. We talked about list building, how it's better than buying ads, and a whole bunch of other things. It's amazing, this could be 40 courses all wrapped into one super podcast episode. So if you liked the last episode, I think you're going to love this one as well. And I've got two more after this, coming back, going deeper into this conversation with the Roundtable of World Changers. So, that said, we're going to cue the theme song. When we come back, we'll dive right into the second section here of the interview. Matt Maddix: Dave and Todd, I mean, just wow. Those dudes are like... But what about those guys? Russell: So here's Todd's story. So the real long story short, I bought some software, it was coding Ruby on Rails, didn't know that. Bought this company with the last... I didn't have the money. So I borrowed money, bought this company, coded on some platform we didn't know, and I was like, "Screw it," right? And I tried to hire people to fix it, nobody could fix this platform until finally I was leaving the office one day. I literally emailed the people saying, "Turn off the servers." We lost all of our money to this company. They shut it down. And I'm walking out of the office and I had this impression of like, "There could be someone on your email list who knows Ruby on Rails." I was like, "That's weird. I had a bunch of internet marketing nerds. There's no one that's like, 'Ruby on Rails...'" Anyway. It was starting with the impression from God, I stopped, turned back around, set the computer to open back up, sent an email to my list. "If you know Ruby on Rails, I'm looking for a partner. I bought a software company and it's not working. Please send me a message." Send. Matt: And that's all you said? Russell: Yeah. And lo and behold, three years earlier, Todd bought some random thing from me, happened to be on my email list. He built the website three or four years earlier that was making six figures a year on autopilot. Hadn't worked in four years. Just hanging out relaxing with his wife and his daughter. And an email comes in and it says, "If you know Ruby on Rails, I'm looking for a partner." He's like, "I know Ruby on Rails. I can be Russell's partner." Emails me back. And at first I see him and his beautiful wife and I'm like, "There's no way he's a programmer. There's no way." That was literally my thought. But he was the only person that responded back so I was like, "Okay, well, here's the login to the site. Fix it. I don't know what to do. I'm not a coder." I went to bed, woke up the next morning. He's like, "Cool, I fixed the site. Plus I found this, this, and this. And I changed this. And I moved these things,", and all of this stuff. He's like, "It's working now. Do you have anything else you want to do together?" I'm like, "Huh." And so I give him another project, another project. And for an entire year Todd and I worked together, and never once did he ever ask me for money, ever. Matt: Wow. Russell: Not a penny. And I remember he started finding Boise to work on a project together ... Matt: You're telling me he worked for you for an entire year? Russell: For free. More than a year. Caleb Maddix: Why was that? Russell: I don't know. I found out later. He'd gone to Robert Kiyosaki at this event and he said, "Find someone who's doing what you want to do and work for them for free." So he told me that years later. I didn't know that. Matt: Todd, if you're watching dude. I love you man. You're legit. Russell: And so he kept coming and he started coming to Boise and we started becoming friends. The smartest developer I've ever met. Literally the smartest person I've ever met. I'll go that far. Just genius. And he'd come out to Boise and we'd work on projects and ideas. We tried to launch a couple of things. None of them really worked. And we were just trying stuff. He was just always there, always serving, always doing stuff. And one day were in Boise and I was looking over his shoulder cause we're looking at stuff and I saw his email. And there's all these emails from some recruiting site or something. I was like, "What's that?" He's like, "Oh, it's people recruiting me for a Ruby job." And I was like, "Do you get a lot of those?" And he's like, "I get three or for a day." I'm like, "Really? Are they good offers?" He's like, "I don't know. Let's check it out." He opened it up and the first one was like $400,000 a year starting salary. I'm like, "What?" The next one is $350,000. The next was 5 ... Insane things. I'm like, "Why don't you do that?" He's like, "I don't want to work for them. I want to be your partner man." I'm like, "What?" And then I all of a sudden had this realization that I hadn't paid him in a year. We didn't have much money at the time, we're still at the backside of a business failure when we met. I'm like, "I can pay you maybe $50,000 a year. Can I pay you that?" He's like, "Whatever." So I told our little bookkeeper, "Pay Todd $50,000 a year." And they're like, "Okay." So he did that and next year we're paying $50,000 a year. We're doing stuff and we have more things. Started to get a little success here and there. Making more money. Back in Boise again. And I'm like, "Can I pay you some more?" And he's like, "Whatever." Matt: So he wasn't ever just asking? Russell: Never in his life has he asked me for money. Ever. So we bumped it up to $100,000 a year because that's what we got, the year before that, after a year or two working together. And then, it was crazy, the day Leadpages got the first round of funding for $5,000,000, the same day Todd was flying to Boise. And he gets the email. It's east coast so he's two hours ahead. He's awake and on the plane, he sees the email, forwards it to me, and then jumps in the plane. He's flying for four hours. I wake up. I see the email and I was like, "Leadpages? Got 5 ..." I was like, we built landing page software in the past. I was perplexed and angry. And then Todd lands. And Todd, he's a little guy, he comes into the office all angry. He's like, "Leadpages got 5 million!" He's like, "I can build Leadpages tonight. Do you want to build lead pages?" I'm like, "Yeah. Let's compete with Leadpages." He's like, "All right." Matt: No way. Dude. I love this. Russell: This is like angry Todd. I love angry Todd. I like all Todds, but angry Todd is the best Todd. Matt: Is it? Okay. Russell: He's just pissed because he's like, "I can build this tonight. Everything thing they got we can have done tonight." So we're getting all ready. What should we call it and everything. And then he's like, "Wait, we're building this. You want to add anything else to it?" And I was like, "Oh. Yeah. What if it did this? And what if it did this?" And we spent a week in front of a white board saying, "What if it did?", and we mapped out ClickFunnels. Matt: So you're talking about a week where you guys just locked in and you were just having fun. Just doodling and whatever. Russell: Yeah. He's like, "Oh, I can do that. We can do that." We're brainstorming all sorts of stuff so we map the whole thing out. Matt: Did you know at that moment you were onto something big? At that moment right there, when you guys were like ... Or was it just still like ... Russell: All lot of people have tried something like that. I tried before other people tried. No one had done it. So I was kind of skeptical but Todd's like, "I can do this. This is easy." I'm like, "Okay because I tried it ..." He's like, "No dude, I can do it. This is easy." So I was, excuse me, optimistically hopeful because he's a genius but I was also nervous. But anyways, we map it out and then we bought Clickpros.com. I wanted to call it ClickFusion because I own ClickFusion, but we'd had three failed businesses called ClickFusion. All of them failed and Todd was like, "No. It's bad karma. We can't." I'm like, "But the logo is so cool dude." Matt: I love it. You love the logo. Russell: And he's like, "No, we can't." He's like, "It's got a jinx on it or something. We can't do that. You have to come up with a different name." I was like, "But ClickFusion is the coolest name ever." So we're trying things. Click everything and then ClickFunnels. We're like, "Ah." That was the thing. We're so excited Matt: Who first said it? Do you remember? The words ClickFunnels. Caleb: It's almost like God saying, "Let there be light." Russell: I would assume it was me but I'm not positive. I'll have to ask Todd on that one. Caleb: Well, when you said it, was it instant? Like fire? Russell: It was insane, it was available. Matt: Oh, you know that feeling, right? Checking domains. You're like… chills. Russell: How has no one thought of this before? And so we got it and I remember I was driving him to the airport at the end of the week to take him back home. And we got to the airport. Boise airport, It's a small airport. So we pull up to the thing to get out and you can tell he's probably nervous waiting. And before we get out of the car he's like, "I really want to do this man. I'm excited." I'm like, "Me too. Me too." He's like, "I don't want to do this like your employee though. I want to do it as your partner." And in that moment, I was just like all the fear of ... I'd tried partners in the past. It hadn't worked. All this stuff and all the everything. And it was just this weird thing of just all the emotions were hitting me as he sat in the car, about to get out the car. I have 15, 20 seconds before he's going to to go. I was just thinking about him. I was like, he's never asked me for money. He's never done anything. He's served. He's given everything. I was just looking at him. I was like, "All right let's do it." He's like, "Cool." And he got out of the car and he's gone. Matt: Wait a minute. So at that moment? Is was that quick? Russell: That was it. Matt: It was a gut feeling that you just knew. That he was ... Russell: It was him. Yeah. And I was literally... I said this on stage at Funnel hacking live, outside of marrying my wife, it was the greatest decision I ever made. Matt: Yeah. I remember you saying that with tears. Russell: Yeah. Matt: Why though? I'm curious because it's not just ClickFunnels. Russell: He's amazing. If you look at our personality profiles, it's fascinating. We have the same personality profiles. The Myers-Briggs. Except for one letter's different. Where I'm a feeler he's a thinker. And it's been magical as a partnership because we both have so much respect for each other that we don't try to fight each other. And it's very much like if I wanted to do something, I'm like, "This is what I want to do. This what I'm feeling. What do you think?" And he'll come back and be like, "Well, I think this." And so I come up from feeling instead of thinking and it's really cool. So sometimes his thinking will trump my feeling. And I'm like, "You're actually right. Let's not do that." Or vice versa. Where he's like, "I'm thinking this." And I'm like, "I don't know why but I feel this." And he'll be like, "Okay." He respects that. We just have such mutual respect that we've never been in a fight. We've never argued. We've never had problems. It's been amazing. Matt: Wow. Russell: And he's similar to like we talk about with Dan. He went back home after us white boarding that, sat in his basement for five or six months and built ClickFunnels by himself. Caleb: Really just by himself? Russell: 100% by himself. Caleb: No other team. No other dev? Russell: It was just him. And the right before we launched, we brought in another partner, Dylan, who built the front-end editor and did a lot of the UI. And so then it was those two as we got closer and closer to the launch. And then for the next year it was just those two that did everything. And then after a year, we started bringing in other developers. But it was 100% Todd. Matt: Wow. Russell: He's amazing. In all aspects. You know you have friends you think they know everything about everything. That's like Todd except he actually knows everything about everything. You ask him anything and he's just like ... I don't know how he does it. And I'll always fact check him, like, "Oh my gosh. He's right again." He's brilliant. It's amazing. Matt: So for those of us who have partners or are maybe going into partnership, what's your best advice? And what do you feel like he does right that other partners don't do? Russell: I think the hardest thing with partners is typically we want to partner with someone who is just like us. We did a podcast most recently. Dean, Tony and I, right? We've done two partnerships. Both partnerships made it through the launch and they stopped. Made it through the launch and stopped. The podcast was like, "Why?" I love Dean. I love Tony. They're amazing. The problem is that me and Dean had the exact same skill set. Matt: Oh. Russell: And so the problem is that both of us are right. We both understand it right, but we do it differently. And so it's like You have two people, and so typically you want to partner with those people who are like you. You're like, "Oh, we think the same. We should be partners." But that's not necessarily the right thing because then you've got two alphas with the same skillset, and someone has to win and someone has to lose. And it's hard. Whereas me and Todd, we have different skill sets. There is never a winner or a loser. We can both win because different skill sets, both the same mission. It's really easy. So I think the biggest thing is you're trying to find the yin yang. You're not trying to find someone who thinks like you or acts like you. In fact, this is true in most hiring processes as well. I used to have people like, "Send me a video if you want this job." Right? So I get these videos, and the people that I wanted to hire were the people like me. I'm like, "This person's awesome. They think like me. They're a genius. They're amazing." You'll hire them, and within a week I'm like, "I hate this person." It's horrible. So we started shifting the way we do our hiring based on personality profiling instead. DISC profile drives most of my own personal hiring so I know that I'm a high D, high I, high S. No C at all. Right? And so the people I need to hire around me are high S, high C. The problem is the people I who I watched their videos and I'm pumped, they're high D, high I. So I'm like, "Yeah. These people are awesome. They're charismatic. I'm going to love them. They're drivers, they're awesome. Worst employees ever. Matt: Right. Russell: Right? So when people send us this profile, first I find the right profile and then from there I do interviews. Because if I interview ahead of time I get sold by the people who sell and then they're horrible employees. And so I make sure they're high S high C, because I know that if I talk to high S high C, I'm going to be kind of bummed out. Like, "Oh, I don't know if this is the kind of person that I'm going to jive with." But they're the best people to surround myself with because I'm such a high D high S. I'm a creator. I'm throwing things up in the air and I need people who are S and C, who are faithful finishers, who are going to take the things, capture them, and make sure that it's amazing. Matt: Do you feel like businesses and entrepreneurs are making a mistake by not having their employees and their team take these tests? Russell: 100%. I have a new company we're launching all about personality profiling because I'm such a big believer in it. Matt: Really? Tell me why. Top three reasons. Russell: It's in all things in life. If you're going to be a partner. If you're going to date someone. Understanding who they are is such a big part of it. Right? Because we think everyone sees the world the same way we see it and it is not true at all. The way you see it, the way we all see is so different and so if we don't understand that at a deep level, then I get upset by what you do and at what everyone's doing because it's like, "Don't you see what I see?" And the reality is no they don't. So if you start understanding people better ... In fact, the software can be called Understand About Me. It's a place you go and you take all the personality profiling and it gives you a page that can show somebody this is me. So in five seconds I can understand you perfectly they're like, "Oh, now I know how to work with you." Because I understand what you are, what your beliefs are, what your values, all the things I need to know about you, I can find it really quickly. Where normally you're going to go years with somebody before you understand them. I can look at a thing and get pretty dang close in a minute. Matt: Wow. Russell: Now I know hot interact with you and spend time with you and work with you. Things like that. Caleb: Question. Where does your love to learn come from? Because one of the things I noticed from being around you, it's always like yeah, so I had this moment where I geeked on this and I geeked out on this. It was health and suppliments, and marketing and personality types. There's all these different things you geek out on. Have you always been that way? Is it like you geek out on marketing, you saw the rewards from it, and you're like, "Wow, what if this goes into other areas?" Where does that come from? Russell: Yeah, I didn't always have my life. In fact, I had a fascinating conversation with Tom Bilyeu about this, because when I was growing up in high school I always thought I was a dumb kid. I thought I was an athlete, so I focused there. I thought I was an athlete, so I was a wrestler, that was my identity, that was where I focused at. I thought I was dumb. Because of that, straight C student high school and college, my cumulative GPA graduating from college was 2.3. Straight C's and one B maybe somewhere in there, right? Because I was a dumb kid. When I got done I ended my wrestling career, so I stopped being an athlete, and I was like, "Oh crap." I started to learn this business stuff and I don't like to read. I'm a dumb kid. What do I do? It was fascinating. Tom told me, because I had this epiphany, I'm not actually dumb. He's like, "Actually, the reality is you probably really were dumb. But then you changed, right?" So for me it was like I shifted. It was fascinating. Do you remember the Funnel Hacking Live where we had Lindsay Stirling perform? One of my favorite parts of that, she did a whole performance. If you guys don't know, Lindsay does violin dancing stuff, and afterwards I had a Q and A with her afterwards. I had this question I was so pumped to ask. I was waiting for her just to like, the question is, she was on America's Got Talent, and I think she took 7th place. When she got kicked off, Pierce Bronson or whatever said, "You've got no talent. You're no good." Whatever, right? So I was like, do you remember that time when he said that? What I thought she was going to say was, "Yeah, I proved him wrong. Yeah." I was like, "What did you feel after that?" She's like, "Yeah, I got home and I realized he was right. I wasn't very good. So I went back and I started practicing and I started working harder and eventually I became good enough." It was like, oh my gosh. I got chills when I was saying it again. Matt: Yeah. Russell: I remember when Tom said it to me, he was like, "You probably were dumb." I was like, "I was." Because I wasn't reading things. So with marketing that was the first thing for some reason that caught my attention, that got me excited, right? And then if you look at my DISC profile, ROI is my highest value. I have to see ROI in something or I don't want to do it. So when I saw an ROI on this reading, I was like, "Oh my gosh. I read a book, I got one little sentence, changed a color, made more money. Oh my gosh." That is where it started, 100%. I started learning that and I started getting obsessed with those things. As this business grew for me I started being more, I always joke that crazy people got attracted to me, right? The best health people, the best fitness people, the best in every market kind of came into our world somehow. So I started getting to meet all these people. When you're around someone who's the best in the world at the thing, and they start talking about the thing, you can't help but be like, "Oh my gosh, this is amazing." Right? You zone in on that. So whenever I meet someone that's amazing and I have a chance to talk to them like this I just geek out. Like when I met your dad the first time with you guys. That's when I bought your parenting course and everything. I was just like, I saw you and I saw him and I was like, "I want that." So I started going down that rabbit hole, right? I met Anthony DiClementi, I was like, "I love this guy. I have respect for him, I love him." Every time he talks about anything, he fascinates me, when he talks about something it fascinates me. I have to look down those things, right? When people fascinate me, the things that fascinate them start fascinating me and that's when I kind of go down those rabbit holes. This person is so intriguing and fascinating. What makes them that way? What are they doing. It's interesting. I'm not a good question asker. You guys are so good at question askers. I've never been good at asking questions, but I'm really good at watching what people do and then seeing it and trying to go down the rabbit hole. What are they doing, why are they doing it, that kind of thing. Caleb: He's a true master in it. You can just tell. What are some things you want to take the time to geek out on? I'm sure you see something and you're like I want to get on that but it's not a priority, I've got to do this. What are some things, if I had a week or two? Russell: Just free time with nothing else involved? Caleb: What's the next thing you're going to geek out on? Russell: Oh. I would say every probably three years I get re-excited about SEO, for some reason. I start going down that path again, because I love it. There's times in my business when that was the focused. It's not now at all, but I went through a couple ... Brian Dean's a real cool SEO guy, couple guys… I started dabbing my toe in again and I'm like, I just want to get back into it so bad. Right now SEO is actually our number 11 lead source as of today in ClickFunnels, which is amazing. So we handed SEO the first four or five years, now we're focused on it again. It's doing really well for us. I want to go deep there because I like that. Anyway, I haven't had a chance to do that. Any of the health stuff really, really fascinates me. Matt: Why? I'm curious. Why are you drawn to that so much? The health stuff. Russell: Because I've seen with myself ... My history is I got in wrestling, at the PAC 10 tournament was my last actual wrestling match. My wife was giving herself fertility shots in the stomach during PAC 10 so the next month se was pregnant. So I got done wrestling, got done competing, got done running, got done lifting. All my athletic career ended, and then my wife got pregnant. She's eating for three kids, and I'm pumped because I don't have to work out right now, she's hungry, I'm hungry, we're eating. We just kept eating and eating. So over the next seven to eight months my wife gained like 60 pounds, I gained like 60 pounds. We were doing it together so who cared, it was amazing. Then one day she has two babies and she loses like 45 pounds and I'm like, oh crap. I'm stuck here. Where did you go? This for me? Matt: Yeah. Russell: Thank you. Then at that time the business was starting and I was stressed out trying to figure it out and I didn't get healthy again. I just was in that state of being 65 pounds heavier for years. But I didn't know the difference, I didn't know that I felt differently, because I'd never been in a spot where I spent eight hours sitting behind a computer, so I didn't know what good felt like or bad felt like. I knew if I tried to wrestle I'd puke, so I was like I don't feel like I'm an athlete. I just felt normal, I thought. Eight years in I was like, I don't know, I looked at myself in the mirror and I was like, "Oh, what happened to you?" You know what I mean? I'm sure hopefully everybody's had a chance. I was like, huh. It was hard because in my head I knew how to work out, I knew how to train, I knew these things. Finally I was like, "I need to get a trainer." So I got a trainer for the first time. I'd never really done that before. Started going, and got me from I don't even know, 27, 28% body fat down to 12% in a matter of seven or eight months. I looked better, I felt better, but what's crazy is I could work twice as hard and twice as long. I wasn't tired. I was like, "I can keep going. My brain's on fire. This is amazing." Matt: Wow. Just from the ... Russell: I had no idea until I lost all the weight. All of a sudden it was just like, I can do so much more. I think, when I first met Anthony DiClementi the first time I was like, this is my problem right now. I am at work all day slaying dragons, doing all these things, I have this energy. I get home at night and my two little twin boys are there, and my little daughter, and I'm spent and I have no energy. How do I still be a present dad and how do I have these things? The next tier was the bio hacking stuff. How do you do these things? How do you increase energy? There's so many ways to do that, from light therapy to supplements to sleeping to sound to breath, all these crazy things that seem stupid. The first time Anthony's like, "We're going to do breath work." I'm like, "We're going to breathe? That's your bio hack? We're going to breathe together?" He's like, "Yeah, it's going to be amazing." I'm like super annoyed. What's the ROI on this, I've got to get back to work. So he sat me down in our gym. You've been in our wrestling room. He sat me down and he's like, "You have to sit because if you're standing you'll hit your head and you'll die." I'm like, what are you talking about? He sits me down and we do these breathing exercises where he's yelling at us and screaming. All this stuff is happening. If anyone's ever done deep breath work it's nuts. We're doing this thing where we're supposed to do this heavy, heavy breath work until he's like, what's going to happen is the world is going to ... Has anybody done jiu-jitsu here? Been tapped out before? Matt: Yeah. Russell: So you get choked out. What will happen, the carotid artery gets choked and the world starts shrinking like this. If you take pressure off it, it comes back to life. If you don't, it goes darker and darker until it disappears and you're gone, right? If you've never been choked out, that's what happens. It's a really fun experience. But you have the minute when you see it shrinking around you and then it's gone, right? He told me that's what's going to happen. You're going to breathe so much that the world around you is going to start shrinking. If you don't stop you're going to pass out. So we go all the way to where it starts shrinking, stops, and then when you hit that point you let me know and then you hold your breath for as long as you can. He's like, "How long can you hold your breath for?" I'm like, "Maybe a minute." He's like, "You'll do it for at least five." I was like, there's no way. So he says sit down, we're doing this breath thing, we're going like crazy and sure enough the walls start doing weird stuff. I feel like I'm on drugs. I'm sweating like crazy. We keep doing it. He's yelling at me. All of a sudden the world starts closing around me, I'm like, "What is happening?" And then he stops and is like, "Hold your breath." He starts the clock. I'm sitting here holding my breath forever, looking around. We had three or four of us guys all doing it at the same time. I'm freaking out. And then it starts getting quieter, things are slowing down, we're sitting there and then he's like let some of the pressure out but don't breathe in. Let pressure out, pressure out, pressure out, keep doing that, and it gets done and the stop clock is over five minutes. I'm just like, I just held my breath for five minutes. Matt: And you didn't even know it. Russell: Insane. And then the rest of the day we were on fire. It was just like, whoa. Right? We brought a cryo-sauna at our house and we go freeze in the cryo-sauna and the rest of the day you just feel ... That's the thing I love now, these little weird things. Light therapy, breathing, weird things that just seem stupid. You do it and you can go longer, you can think better, you can do stuff. All those things just get me so excited. Anthony's fun because he randomly will just ship me weird stuff in the mail. Just the weirdest things. It makes my wife so mad. It just shows up. There's a big old box. She's like, what's this from? I'm like, I'm hoping it's from Anthony, it's going to be amazing. Just weird things. Tons of stuff. I love that kind of stuff because the ROI on it is crazy. They're always these weird things. I have this headband someone sent me. You put this headband on, you put an app on and you start working and it just makes you not tired, makes you focused. These weird things. How does this work? I don't know. And they're like oh, it works because the waves over here sync your brain and change your brain waves and the creative state and all these things. I mean, I don't know how it works but I just wrote two chapters. Caleb: Do you do breath work every day? Russell: No, because it's so intense. If I had a coach who could walk me through it. I have a recording of Anthony doing it and I almost dread it because I know how hard it is. By the time you're done you're sweating. Caleb: I've got to get that recording. Russell: I'll get it to you. By the time you're sweating, you're like what just happened? I just breathed for five minutes. It's weird. Anyway, I would love to understand it on a deeper level but I don't understand a lot of the things now. Some of them I've gone deep on, but a lot of them I do without knowing why. I hate it because my wife will be like, "What's this do?" And I'm like, I don't know. Matt: Just love it. Russell: One of my buddies, Preston Eli, he wrote this blog post, he called it the Warriornaire Workout. In there he explains part of his morning workout. He's like, why do I do it? He's like, because Tony Robins does, and I obey all giants who fly helicopters and have stage presence. That quote goes to my head all the time. People ask me, why do you do that? I'm like, because I obey all giants who fly helicopters and have stage presence, that's it. I'm like, I don't know the reason why, Tony says so, therefore I will do it. I would like to understand it at a deeper level so I have a better response than I obey all giants with helicopters and stage presence. But that's a pretty good reason. Anyway. Matt: Real quick, does anybody else want to throw in a question for Russell? Anybody else here live with us? Caleb: Let me ask one more real fast. Because I want to. I want to ask this. We were just having sushi, I was asking you, what are some of the favorite periods of your life? One of them you said was wrestling, which I found funny because by far one of my favorite periods is baseball, which people wouldn't expect because obviously I've been on stage and all this other stuff and that should take the cake. But those moments when you're just on the field, you're in the zone, there's nothing better. Where, with what you get to do now, whether it's being live on a webinar or being on stage or whatever it is, where do you get the same feeling of wrestling? Do you know what I mean? You know, the feeling in your chest? Russell: Today while we were in line at the grocery store I talked to your dad about this. I said that the best feelings I ever had in my life were from wrestling. The feeling of winning a hard match that I wasn't supposed to win and getting your hand raised, I never felt something like that, that felt as good as that, ever. I've been searching in business to find that, and I've never found it. Speaker 3: Do you feel like sports is like business in any sense? Matt: Good question. Russell: For sure, yeah. There's a lot, for sure. What I was going to say is the closest I've ever gotten to feeling that is when you serve at an event and you see a table rush and you see not only people where they get the a-ha, but enough of an a-ha where it gets them to get up and to move. That's the closest I've ever felt to that. It's not as good, but it's the closest I've ever felt to that. Which is why I love doing the big things. I get a glimpse of that. Caleb: How close? Scale of one to 10. Wrestling's a 10. Where does that rank? Russell: If wrestling's a 10, I'd say it's about an eight. In fact it's interesting because when I first started in business I was racing for that, trying to find it, trying to find it, trying to find it. It took me years before I was like ... Matt: Is it disappointing? Russell: For sure, yeah. We launch today and make a million dollars and it's like, huh. That sucked. What else have we got. Give me something else. Matt: Exactly. Russell: The money goal is always what I thought was going to be the thing, and those always were just like, huh. In fact, literally one of the main reasons I did the Two Comma Club Awards, for me I need, maybe it's just from a decade of my life someone grabbing my hand and raising it. I was like, entrepreneurs need that. No one raises our hands. Two Comma Club Awards, for me, is me lifting their hands like you did it. I needed that, they need that. That's one of the main reasons I did that, because that's the equivalent of that. Anyway. Matt: How many millionaires have you created? Russell: This year we passed 1,000 people that won the two comma club award. We're over 120. Matt: How does it feel to say that? To say it? You know how sometimes it's like so many people that have passion or goals or huge dreams and visions, rarely do they really celebrate what's happening on the journey. Do you find yourself ever getting where your vision is so big and your passion is so deep that even saying things like there's 1,000 millionaires. Dude, that's huge. Man, 1,000 people that are millionaires because of you. Russell: I think the first time I really got that, probably the most impactful time, was the very first Funnel Hacking live that we gave away Two Comma Club Awards. It was the third Funnel Hacking live. It was a couple of months before that we had the idea of a Two Comma Club and an award, talking about that. I legitimately didn't know. I wonder if anyone in ClickFunnels has actually made a million dollars. I don't even know. So Dave went back and the database guys went through everything and I remember he came back and was like, there's 79 people right now that made a million dollars. I was just like, are you serious? Matt: Was it a boost of confidence? What did it do for you? Russell: It was one of those things, looking back on me doing these events where two people showed up and nobody showed up, hardly anybody, where I was so excited about this? I was like, how come nobody cares? To now it was like, this is actually, I've talked about this long enough people are believing it and now they're doing it. You start seeing it, and there's the fruits of it. In my mind I was like a million bucks, even then, ClickFunnel was new, I was like a million dollars is hard. Most of my friends I knew were like made somewhere near a million dollars. There were people who have been in this business for a long time. A million bucks is a big deal. That was most people's goal still. The fact that 79 people had done it, that was just weird to me. I think that was the biggest one, the realization that just like, oh my gosh. It's not just a theory and I think it works, it's working. It's working at a scale that was unfathomable to me at the time. 79 people. To go to 200 and then 500 and then 1,000 is crazy. Matt: What was your question, buddy? Speaker 4: You're talking about how at each level of success you hit, some of your mentors hit that ceiling, right? Because of the posturing, right? So ultimately I feel like when you get to a new level of success it requires you to upgrade your identity, your self image. What have you found is the number one routine, what's your process for upgrading the identity, upgrading your self image? Because I think that's so important because it can either hold you back and have you self sabotage and not take action and go after what you want, or it's going to be the thing that keeps you at that level and continues to propel you forward. What's kept you ... Russell: That's good. It's weaved through everything, right? The one that's the most obvious external, especially in our world, because you see marketers, most people when they first start selling whatever it is they're selling they're bragging about themselves. Here's my ad, here's my name. It's all about them, that's the first tier of it. And then the second tier, when they start having the realization, I feel like is when they stop talking about themselves and start talking about the people they've helped. Speaker 4: Mm. Russell: You see externally. You don't hear me talking about how much money I make. I'm not like, oh, check out what I got. I talk about all the other people. It's like, that's next year, is that. And then for me the third tier now, which has been really cool, is talking about Lady Boss, right? The success story isn't Kailin, it's Kailin's customers, right? So it's like that next tier. What you're talking about is like the external version of that. There's a lot of internal things that you've got to deal with, but you'll notice it shifting in people when you look at just their messaging and what they're saying. From the way they podcast, they video, they market, their ads and everything, it's the shift of it's not about me, it's about them. It's not even about them, that's the external version of it. Internally I think it's really, it's what we talked about, I can't remember why, but we brought up yesterday or today I had this really successful guy I met one time who the first time we met he was like tell me your story. So I was telling him the wrestle posturing story about how great I was. He was like, no. Tell me about the time you failed. So I was like, well, I'm in the middle of one right now. So I told him let me tell you. I told this whole thing. I remember afterwards I was so embarrassed. He's going to think I'm an idiot. You know, that fear? He was like, good, you cycled. I was like, what? He was like, I will not work with entrepreneurs who haven't cycled at least once. Because if they haven't then they still believe their own bio, right? I think that's the biggest thing, the internal version is that. The first time around, before you cycle, you think it's all you. I know for me it was. I remember doing this the first time, I'm like, I am a genius. I'm the smartest guy in the world. And then when it collapsed I was like, oh, there's a lot of things outside my control. This is not me. There is a team, there's God, there's all these other things that are making this possible. There's a scripture, I can't remember where it's at, it's the Bible, Book of Mormon, but it says you can either be humble or God will humble ... Ah, I'm misquoting it by far. But it's like God will humble people. You can be humble or he will humble you. So it's like, looking at that, I'm like round two I'm going to be a humble person because I don't want to be humbled again, right? Matt: I still feel it. Russell: This is not me. I understand, I look around now and it's 100% like there's no way I would be where I am right now if Dan Usher didn't make videos the way he does. There's no way I'd be here right now if Todd Dickerson could not code software the way he does. There's no way, all these things are so many people. Matt: You're so right. Russell: Then there's so many success stories that inside of it there's just so many people. And then there's the grace of God. I just look at the timeline of when ClickFunnels came into the market. I've now got funnels for a decade, nobody cared. Then all these things were happening, we started having the idea for ClickFunnels, started building it, we're creating it, and then literally we go to traffic and conversion, Todd's halfway done building ClickFunnels, and Ryan Deiss stands on stage in the biggest event at the time and he spends the entire four days talking about funnels. Talking about how funnels are the greatest thing. Everybody's like, what's a funnel? They're all taking notes. Me and Todd are like, does he know we're building? He's talking about funnels. He's talking about funnels like crazy. And then the next day everyone gets home from traffic and conversion and everybody that day, the next day 8,000 funnel consultants pop up. Everybody's a funnel consultant. Everyone is on Facebook talking about funnel consultants and teaching funnels and all this stuff. We're like, oh my gosh. Todd, get this software done, everybody's talking about funnels right now. So he's coding like crazy, all this stuff is coming around, all of a sudden everyone's like, millions of funnel consultants, everyone's doing it, and all of a sudden we're like, hey, we created this thing called ClickFunnels, here it is. All of a sudden all of the consultants and all the people and everyone came and we were the only platform. I look at that, as smart as I think I am, there is so much grace and timing. If I'd launched a year earlier, a year later, it would not have hit the way it did. 100% it was the timing of all these things that have to happen. If it wasn't for that ... I can act like I'm smart, I'm a genius, but man, there's so much divinity that came into all the things. There's no way it could happen without that. Anyway, just understanding those things. Matt: What did you learn when you were cycling? Russell: So many lessons. Russell, you are not that good looking. Or cool. Or anything. Matt: It's basically not about you, right? Yeah, I feel that. So what was hardest? What were the tough lessons? Caleb: How many times did you cycle? Russell: Two big ones for sure. Matt: Really? Do you mind sharing? Russell: Yeah, the first time was after I was trying to figure this thing out. I remember one of my buddies was like, you're making money online? I'm like, yeah. He's like, that's cool. I'm like, do you want a job? He's like, what? I'm like, you're the first person I know who's interested. I'll pay you to come hang out with me. He's like, all right. So I hired my friend. He's like, I have some friends too. I'm like, okay. So I start hiring all these people because I want someone to talk to. Anyway, it was really bad. I ended up having a whole bunch of employees nobody knew how to do anything. I didn't know how to train anybody. I was hiding in the room trying to make money to pay payroll while they're standing outside like, do you want us to do anything? I'm like, don't talk to me, I've got to make money to pay your payroll. They're like, we can help. I'm like, I don't have time to explain anything to you. It was horrible. I built it up to the point where it was just like, I was launching a new thing as fast as we could just to pay payroll. As an entrepreneur, you kill something you get to eat, right? It's like the greatest thing in the world. Employees, they want to get paid every two weeks whether they killed anything or not. I did not realize that until they were like we need money and I'm like, but we haven't made any money. They're like you have to pay me. I'm like, what? I'm so confused. Like, okay. Anyway, it had grown and we didn't have a model, sustainable. Speaker 3: You just launched stuff to see if it works? Russell: Yeah. When I was by myself it was like, I had an idea today, let's try it. You launch it, it makes some money, sweet. And then it was like, I made 20, 30 grand. It was my wife and I, so it was like, that lasts nine months. You know? Caleb: What did you sell? Obviously I know the potato gun backstory. You said I talked about funnels for like a decade before that. What were you selling during that decade leading up to ClickFunnels? I know it's an inordinate amount of stuff. Is there anything not even close to funnels, like something ... Russell: Yeah. The very first, pre-potato guns, my very first big idea was ... Back then what everyone was doing, you know who Yanik Silver is. Yanik would write a book and then he would sell the resale rights to the books. Someone else would buy it and they could sell it. I remember I got online, I saw these books, I bought a book from Yanik and I'm like, I can sell this. I bought a book from somebody else. I was buying all these eBooks I could sell. But then inside the books they would have links back to all their sites. I'd sell the book and I was like, I made 10 bucks selling the book. And then inside the book Yanik is selling his thousand dollar course and seminars and things. They make all this money. I'm like, I got 10 bucks. He made like $1,000 off of me selling his book. I remember being mad. I was like I wish there was a way I could brand this ebook so that before somebody opens it and sees his ad they'd see my ad. That was the first idea I ever had, ever. So my first product was called Zip Brander, it was this little thing that would take an ebook and it would brand it. You open it up and it popped up an ad. You see the ad and you click a button and it would take you inside the ebook. It was my first thing. We launched that and I sold 20 or 30 copies of it. But that was the first money I ever made, it was amazing. I had a customer list, I was like this is amazing. And then the way I was selling those, I was going to forums. This is pre-Facebook, so all you little kids, before Facebook, before MySpace, before Friendster, we used to go to these things called forums. They were these things where people would talk all day. So we'd go to these forums. One of the rules in the forums is you could comment all you wanted but you could have a signature file. At the end you could have like, Russel Brunson, check out my new software Zip Brander. I'd go to these forums and I would just spend eight hours a day answering questions and asking questions and everything. People see my ad on every little thing. My footer was on everything. That's how I was selling Zip Brander initially. I was in 50 forums posting like crazy but I couldn't keep up with it. I was like, man, if I could create a software that would manage this whole thing, that would be amazing. So my second product is called Forum Fortunes. It was this little software that would manage your posting on every single forum. You post and you could see if someone responded back on Forum 49 it would pop up and you're like, oh, you can go find it and go back and comment and keep the discussion. I made it for myself and then we started selling that. We sold more of those because I now had a little customer base here and went bigger. After that it was the next. It was always what's the next thing. That's kind of how it started back in the days, little tools and things like that. Speaker 3: How do you know when you're shooting all these bullets, how do you know when you shoot a cannonball? Matt: Good question. Russell: The thing about it initially, I had been married, I was making zero dollars a year as a wrestler, so for me to make $600 in a month, that was a cannonball. That was insane. I thought I was the coolest kid in the world. $600 was insane. So I did four or five little things. I remember it was Christmastime and I remember my wife wanted to buy a couch and it was a $2,000 couch. I was just like, oh, I can't afford that. I don't have a job. I'm getting sick to my stomach. I had this idea, what if I do a sell and just sell a whole bunch of crap that we had. I had a bunch of eBooks I bought rights to, a couple of things I had created, so we made this Grinch sale. I remember I wrote the copy, it was like, it was the Grinch Before Christmas or something. It had a picture of the Grinch and his heart growing three sizes, I don't know. I wrote this copy. My wife and I had been married a year, she really wants a couch, I can't afford a couch, so if you guys buy this, if I sell 32 of these things, I can buy her a couch and put it under the Christmas tree. It will be amazing. Caleb: You said that in the copy? Russell: In the copy, yeah. It was the reason why. I still have the page, I can show it to you. I know exactly where it's at, I can show it to you. So I had the whole page and then only an email list of like a couple hundred people at the time. I still had an affiliate program, so at the top it had an affiliate link. So I sent an email to my list and went to bed that night. Someone on my list was a guy named Carl Galletti, I haven't heard about Carl in a long time. He was a big famous copy writer at the time. Carl went and saw the thing, bought it, and started affiliating. So he joined the affiliate program, he was like this is awesome. He took that email, sent it to his entire list of this huge thing. So I go to bed. I wake up the next morning, we're at $10,000 in sales. Matt: How much before you went to bed? Russell: Oh, like $30, $40 or something. I was like, what just happened. Did I rob someone? I didn't know what happened. I looked at my email and there's all these people who were like, hey, I bought two of them, I hope you can get your wife that couch. Oh, I sent it to my friend. All these people. Because Carl promoted it, all these other people who follow Carl saw it. Carl is like it's converting like crazy. Tons of people are buying it. I'm freaking out. I'm going to wrestling practice trying to answer customer support. I'm late for practice, I ran into wrestling practice, I get back out I'm like, "Oh my gosh, I made like $600 in sales." I'm freaking out. Anyway, the whole thing goes through and over that, I think it was a seven day sale or something like that, we made $35,000. Which is more money than I'd seen in all my lifetime combined times 100, right? I paid probably 10 grand in affiliates. We made, I don't know, $25,000 that we got to keep. I was like, "Oh my gosh." I told Colette, and Colette's like, my wife. I love her. She doesn't understand the business part of things at all. I was like, "We made $25,000." She was like, "Is it illegal?" First thing. "Are you going to go to jail? Is it illegal?" I'm like, "No, I don't think so. I'm pretty sure." The first thing I did is I went and bought the couch for her, for Christmas. We got it back, I got a picture of her, sent it out to the list saying thank you so much, you got the Christmas gift, the couch. They all celebrated together, all the people. I was like oh my gosh, this is the greatest game of all time. This is so much fun. I was like, what's the next idea, what's the next thing. It was like that, these little things. After that one was done now I had way more customers, all these people that had bought my product knew who I was now so the next thing was easier so it incrementally kept growing and getting bigger. Somewhere along the line I launched the potato gun thing. Upsales of things. We didn't call them funnels back then. We called them sales flows or sales processes. Talk about your sales flow, what's your sales flow. Caleb: Sales flow. Russell: I remember Dylan Jones was our partner at ClickFunnels. Before Todd we tried to build something like ClickFunnels, we called it Click.com.com, which is a horrible name. But Dylan's, I still have all the UI images, and in there we had a whole section for sales flows and all these things. It's like, this was the first ClickFunnels. Because Dylan was on the UI eventually on ClickFunnels anyway, but we literally designed something like this five or six years earlier. Just crazy. Matt: Do you think that all those little failures and all the trying and that kind of energy is what brought you here today? Russell: For sure. It's the key. I wish I could grab everybody because everybody's like, okay, I'm waiting for my ClickFunnels, or I'm waiting for my thing. They're waiting and they're waiting and they're waiting. I was like, the reason why I got this thing was because I didn't wait. If someone were to give me ClickFunnels initially it would have been bankrupt in 15 minutes, right? You have to become worthy of the thing eventually. You don't become worthy by waiting, you become worthy by trying. And trying and trying and trying. Eventually, if you keep doing that, over time, then God's like, all right, he's going to do it. He's built 150 funnels, now I'll give him the idea. Matt: Wow, that's powerful. Speaker 3: How much more did you feel that all your other friends are in the same game? Matt: I hope you guys take there's more that's caught than Todd. That's some gold in what he just shared right there, what you were just sharing. But go ahead. What was the question? Speaker 3: I was just saying how much more would you fail if all your other friends were playing the same game? Russell: All my friends were like why are you launching more stuff? Why do you keep doing things? They do like one product launch a year. They got so annoyed. They were like, dude, stop doing stuff. I'm like, why would I stop doing this? This is so much fun. It was just confusing to me. Why don't you guys do more? Everyone, they make money they'd just be done. Caleb: Why would you keep doing more? Was it genuinely like one funnel away? Like this next funnel's the one. Were you just like you sold yourself on it, this is it, so you keep going? Or did you just really enjoy it? Russell: Well each one I thought was. Each one, every time I was so surprised, like this is amazing. That was the one. The next one's bigger. Oh my gosh, that was even better, who knew? And then I just kept going from there, you know what I mean? So I wasn't waiting for ClickFunnels or anything like that. I was just enjoying the journey every time. It was so exciting. Eventually it was like, oh crap, who knew that that was going to do what it did. Caleb: Was it all emails? Was there any ads or was there anything to scale the traffic? Russell: First 10 years was 100% emails, partnerships. There wasn't ads back then. I mean, there was Google ads, but the first initial Google slap happened about the time I was getting started. Prior to that a lot of guys I knew built their email list off of Google ads and then the slap happened. A lot of them had lists. I started getting to know those guys, going to events, meeting them, so that's how it started initially was tons of that. And then there was this big gap for years where paid ads weren't a thing. Some people did banner ads, but it wasn't consistent. It wasn't like it is nowadays. It was harder. You worked harder and all the stuff wasn't there. Mostly we focused on ... If you didn't have an email list, you weren't playing the game. It's like, who's got lists, how can you build lists, what can you do? Matt: You still think that's true to a degree? Russell: 100%. That's why the traffic seekers book was so important for me to write, I feel like, because most of the people in the game today have been blessed with Zuckerberg's simple Facebook ads that make the game easy. Matt: Wow. Russell: They've never focused on building lists. I was like, you guys, just so you know, Zuckerberg is going to screw us all. It's going to happen. Matt: Yeah. Caleb: It will happen. Russell: It's like, if you don't have a list you're all screwed. I've been through this for 18 years now, I've been through five or six cycles. I've seen people who made millions of dollars who now are not online. The people who have waded the storm the whole time are all the list builders. They're the ones who survived. Everyone else who's good at ads, they come and they go and they come and they go.

Tune in as homegrown products Anthony Fontana and Matt Real talk about what it means to play so close to where they were raised, life outside of soccer and what to Stay Tuned with!! :35 - Your prep for an interview 1:03 - Pregame playlist? 1:48 - Your first professional goal 2:35 - “at the age of 6, I knew I wanted to play pro soccer” 3:00 - The moment I’m striving for 5:22 - Matt Real, the illest late name 6:00 - Being a homegrown player 7:00 - The Process to making it pro 7:40 - How do you keep improving? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

It's a special Bethlehem Steel Playoff Edition of the Pitchside Pod! Steel are taking young Union players and Union academy talents like Brenden Aaronson, Anthony Fontana, Matt Real, Olivier Mbaizo, and Ben Ofeimu to Pittsburgh for their first-round matchup with Pittsburgh Riverhounds. The Hounds knocked off Steel twice in the regular season, but now Brendan Burke's men have more experience and hung with heavily experienced clubs down the stretch run of the USL season. Pitchside Pod host Adam Cann gives a quick intro to the Steel playoff situation, then we bring you interviews with Bethlehem Head Coach Brendan Burke and captain James Chambers. Both guys go deep about why Steel is important to them and how they view and participate in the Union's youth development process. Chambers also talks about his path to Steel, his work with the Union's pre-academy, and dealing with personal issues while being a public figure and an athlete. Check it out, then tune in at 7PM on Saturday, October 20 on ESPN+ for Steel vs Pittsburgh Riverhounds. And don't forget the Union's last home match on Sunday, October 21 against New York Red Bulls. Rumor has it a bull will be lit aflame at 2PM Sunday...

With the Union streaking toward a showdown with fast-rising DC United, we answer a listener question: How do the Union play soccer, and what are the principles that guide their style of play? Next, Adam steps away from the mic - or, more accurately, HG Records takes over the pod - as Mark McKenzie, Auston Trusty, Matt Real, and Anthony Fontana discuss playing in the Homegrown Game, who would win at different sports, and, of course, clothes and style. Last, we take a look at Bethlehem Steel's recent good form and how young Union talent like Real, Olivier Mbaizo, Ben Ofeimu, and Brenden Aaronson have helped Steel to win six of their last seven games. Be the first to know about the next wave of guys who will be fighting for a spot in the first team.

Joey Anthone (aka @USAProspects) joined the pod to comb through the U-20 player pool and we didn’t stop. Who will be available for November qualifying? We projected that. What are the biggest challenges for Tab Ramos? We explained them. What are the areas of strength in the pool? We pointed them out. Who will be the 6? Who will be the 9? Who will be the centerbacks? Check, check, check. And then we each gave a 20-man roster and answered several listener questions. Carve out time over multiple days because you won’t be able to handle this in one sitting. 0:30 Intro 8:25 Who will be available for U-20 World Cup qualifying? (Adams, Sargent, Weah. Amon — no; Taitague, Soto, McKenzie, Carleton, Durkin — it’s complicated; Ledezma, Mendez, Llanez, Booth — probably) 58:20 Who will be the No. 6 if DC United makes a run and gets into the playoffs with Durkin at the 6? 1:09:30 Who will be Mark McKenzie’s centerback partner? 1:21:40 Who will be the striker? 1:31:25 Areas of strength in the pool: fullbacks and wingers 1:52:30 How many guys will play up an age group? 1:59:25 Efra Alvarez discussion 2:13:10 Belz and Anthone give their ideal/realistic rosters for November qualifying 2:28:00 listener questions (lots of good ones and lots of good answers from Joey) Get in touch with us. We'd love to hear from you and our email is scuffedpod@gmail.com

We The People Podcast, presented by UnionFanTV and sponsored by Sleight of Hand Barbers, is officially the official Philadelphia Union podcast on Philly Football Daily. It’s been a week to digest the Philadelphia Union’s disappointing 3-0 loss, in which the Boys-in-Blue were, for lack of a better word (or maybe the right word), demolished by Dominique Badji and the Colorado Rapids. In this second episode of the season, John and Jason share their thoughts on the game as a whole, as well as points of interest from the match, including Matt Real’s Major League Soccer debut and the Union’s struggling offense.

On this episode of #USP the boys discussed the following: Union played well in the 1st, what happened in the 2nd? Will Fafa change things? Matt Real played well. Keegan was the best for the Union. San Jose, Zlatan vs Ronaldo (goals) and a few other topics.