Podcast appearances and mentions of Matt Good

Play Episode Listen Later Jan 25, 2024 46:19

Welcome to a new season of THE TALK MUSIC podcast! I just wanted to say BIG THANKS to all the guests who have chatted with me so far! Our episodes regularly chart in the Top 20 on Apple Podcast, so thanks SO MUCH to our listeners! I'm excited to kick off this 2024 season with Part 2 of my conversation with top music executive DEREK SHULMAN. If you missed Part 1, go back and listen as we discuss his career as singer for prog sensation GENTLE GIANT. This engaging chat charts his transition from musician to music executive, and features stories such as signing BON JOVI, AC/DC, BAD COMPANY, PANTERA and DREAM THEATRE. As President of the label ROADRUNNER, Derek signed NICKELBACK and SLIPKNOT. We end our interview with his advice to artists starting out now and looking to navigate our ever evolving business. Enjoy! The Talk Music Podcast features host Tom Treumuth, a Multi-Platinum music producer/manager/entrepreneur. The focus is on both Canadian and Global music commentary. Over his 40 year music career, Tom Treumuth has worked across all aspects of the music industry, including as a talent scout for RCA New York and producing over 60 albums, with 8 achieving Gold and Platinum status (Honeymoon Suite, Helix, Big Sugar). His Hypnotic label released over 100 albums across all genres via A&M/Universal including artists such as Big Sugar, Anvil, Voivod, Figgy Duff, the Look People, Grimskunk, Chris Spedding and many others. Tom also owned and ran a recording studio, was a booking agent and was signed as a songwriter to RCA Publishing in New York. Tom loved artist management and during his career managed Honeymoon Suite, Lee Aaron, Platinum US rock group Steelheart and Hamilton born Kazzer ( Pedal to the Metal) who Tom signed to Columbia Records in New York. Tom also managed and Co produced rock act Gypsy Rose whom he signed to RCA in New York where he worked closely with Gene Simmons. More recently, Tom was Co-Managing Director of indie label Frostbyte (Universal) where he was involved in signing the Headstones and Matt Good. Tom also co-founded Latitude 44, a tech conference in Toronto and was Artistic Director for Estonian Music Week. Tom's career started as a keyboard musician in True Myth, who recorded the world's 1st digital rock album on Warner Music. Follow us on Facebook and Instagram.

Season 3, Episode 17: Derek Shulman, pt.1

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Dec 16, 2023 44:55

I've loved chatting with all my amazing guests this year, but for our Season 3 finale, this one is extra special. DEREK SHULMAN was the lead singer of my favourite band GENTLE GIANT. They, along with YES and GENESIS (among others), were pioneers known for the complexity and sophistication of their music. Our chat covers Gentle Giant's entire 11 studio album career, with stories about their beginnings, hanging out with Elton John, working with Producer Tony Visconti, opening for Black Sabbath and headlining big arenas in Quebec. After leaving Gentle Giant, Derek became one of the most successful music executives of all time! Next season will open with PART 2 of our conversation where Derek shares about signing BON JOVI as VP of Polygram, and AC/DC, BAD COMPANY, PANTERA and DREAM THEATRE as the President of Atco/Warner in the US. As President of indie label Roadrunner, Derek went on to attain powerhouse status for the label by signing NICKELBACK and SLIPKNOT. The Talk Music Podcast features host Tom Treumuth, a Multi-Platinum music producer/manager/entrepreneur. The focus is on both Canadian and Global music commentary. Over his 40 year music career, Tom Treumuth has worked across all aspects of the music industry, including as a talent scout for RCA New York and producing over 60 albums, with 8 achieving Gold and Platinum status (Honeymoon Suite, Helix, Big Sugar). His Hypnotic label released over 100 albums across all genres via A&M/Universal including artists such as Big Sugar, Anvil, Voivod, Figgy Duff, the Look People, Grimskunk, Chris Spedding and many others. Tom also owned and ran a recording studio, was a booking agent and was signed as a songwriter to RCA Publishing in New York. Tom loved artist management and during his career managed Honeymoon Suite, Lee Aaron, Platinum US rock group Steelheart and Hamilton born Kazzer ( Pedal to the Metal) who Tom signed to Columbia Records in New York. Tom also managed and Co produced rock act Gypsy Rose whom he signed to RCA in New York where he worked closely with Gene Simmons. More recently, Tom was Co-Managing Director of indie label Frostbyte (Universal) where he was involved in signing the Headstones and Matt Good. Tom also co-founded Latitude 44, a tech conference in Toronto and was Artistic Director for Estonian Music Week. Tom's career started as a keyboard musician in True Myth, who recorded the world's 1st digital rock album on Warner Music. Follow us on Facebook and Instagram.

#516 - Amazon PPC Strategy and Insights Deep Dive

Play Episode Listen Later Dec 9, 2023 43:24

Get ready to immerse yourself in an enlightening discussion and AMA session with Matt, an expert in advanced strategies and Amazon PPC. Join us in this TACoS Tuesday episode, as we answer questions about variation listings, auto campaigns, broad campaigns, and ranking. We also take a peek into Matt's impressive background in e-commerce, recounting his experiences with selling textbooks and private-label products. Hear us as we dissect Amazon's latest data tools like Product Opportunity Explorer, Search Query Performance, and Brand Analytics and discuss how these can help sellers optimize their advertising strategies in this highly competitive market. As we journey deeper into Amazon PPC campaigns, we touch on our “north star metric” of two sales and a click-through rate above 0.2%. Learn about the significance of negative matching and how to identify underperforming keywords using the search query report. We also shed light on the benefits of using software like Pacvue for automation and analytics and how it can save you time and effort. Plus, discover the advantages of day partying and understand the impact of different match types on campaign creation. Lastly, listen in as we dissect the topic of Amazon PPC and how to leverage it to drive sales and boost profits. We share the calculation for adjusting bids based on target ACoS and emphasize the importance of not solely focusing on ACoS as a metric. We also touch on the recent announcement of Sponsored TV and its potential for both large and small brands. Tune in as we demystify the misconception that PPC must always result in immediate profit and share strategies for effectively utilizing broad keywords despite their increasing cost. This episode is packed with practical advice, insightful discussions, and cutting-edge strategies to help you win in the world of Amazon selling. In episode 516 of the Serious Sellers Podcast, Bradley and Matt discuss: 00:00 - Expert Matt Altman Discusses His Amazon PPC Strategies 07:59 - Keyword Promotion, Sales Metrics, and Negative Matching 11:59 - Maximizing Advertising Efficiency With Pacvue 15:44 - Bid Adjustment and Amazon Sponsored TV for Sellers 23:28 - Amazon PPC Strategy and Optimization 28:21 - Analyze Ad Performance With Feature Pack 32:25 - Using Keywords for Effective Campaigns 35:27 - Boost Search Ranking With Brand Name 37:29 - Amazon Variations and Outside Traffic Strategy 43:08 - Invitation for January Case Study ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got one of the world's foremost knowledge experts on Amazon Advanced Strategy and PPC Matt back on the show and he's going to be answering all of your questions live, as well as answering a lot of my advanced questions on things like variation listings, auto campaigns, broad campaigns, ranking and much more. How cool is that? Pretty cool, I think. Want to keep up to date with trending topics in the e-commerce world? Make sure to subscribe to our blog. We regularly release articles that talk about things such as shipping and logistics, e-commerce and other countries, the latest changes to Amazon Seller Central, how to get set up on new platforms like New Egg, how to write and publish a book on Amazon KDP and much, much more. Check these articles out at h10.me forward slash blog. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our tacos Tuesday PPC show of the week or of the month, I should say where we go in-depth into anything and everything Amazon advertising with special guests that we have, and this week or this month we're going to have a special guest. We're going to invite him up. We're having some technical difficulty. I'm here at the Helium 10 office actually here in Irvine, California, today. So I don't have my regular setup here, but wanted to make sure everybody's having a great Q4. So far, all right. Let's go ahead and bring up our guest of the month, and it is Matt from Clear Ads. Matt, how's it going? Matt: Good, how are you doing, Bradley? Bradley Sutton: Doing awesome, doing awesome. Where are you actually watching us from? Where are you located? Matt: So currently in London. So we're here in London for the next few months, but we moved to Spain about six months ago. Bradley Sutton: Oh, nice, how's that been. Matt: We're in Barcelona. It's been great so far Loving it. Bradley Sutton: Awesome, awesome. Have you been to any FC Barcelona games since you've been out there? Matt: We haven't yet now, but it is at the top of my list. Bradley Sutton: Yeah, I've been to a couple when Messi was still there. Of course, those are good times. Love Spain Now, just in general. We've had you on the podcast before and you gave us really cool strategies in general. Today we're kind of going to be focused on PPC. That's like one of your specialties, but can you talk a little bit about your background and how you came into that Amazon space, if maybe somebody might be listening to you for the first time? Matt: Yeah, definitely so. Been in the space since around 2011, started in college actually selling textbooks and retail arbitrage, so did that for about three to four years. Kind of scaled up my bankroll to where I could get into private label and jumped at it and honestly launched a bunch of crap. We did really well for a few years until a lot of the manufacturers just started going direct to Amazon and had some pretty bad years. But pivoted, got into supplements and food and that's been for like the last six years. Bradley Sutton: Awesome. Now you are known for a lot of like really next level strategies. We've had you before at our elite workshop and things. And so thinking just first of all, I mean it could be about PPC, but just thinking outside of PPC, almost with all this new data that Amazon has come out with in the last couple of years, I mean I think a lot of us were even surprised years ago when Brand Analytics came out. And then nowadays, search career performance and things like that, this is stuff that I would say I don't know about you but me. Like four years ago I would have bet $10,000 that there's no way Amazon would ever tell you exactly how many sales are coming from a non-normalized search and what the click share percentage of top 10 competitors are, and this and that I mean people were paying Amazon employees thousands of dollars for these underground reports that weren't even as robust as what is now available for everybody. So what's your favorite thing? I'm assuming it's search career performance. Your favorite thing that Amazon has come out with? And then what part of that especially do you think is super powerful that Amazon sellers should be using? Matt: Yeah. So I would definitely say search career performance is up there. I would say they haven't changed too much about it in the last like year and a half, but really, where we've been getting a lot of knowledge and data from is Product Opportunity Explorer. I would say like this used to be kind of bland, like years ago. They recently updated it, and the amount of data that they are giving you is insane. I mean, they're telling you exactly if you sell such and such supplement. These are the 15 keywords that matter. Here's the trends on that, here's the seasonality. Like every data point that you really need is there, and that's what you need to win on, I would say. The other big one, though, is the new reports in the brand analytics, where it's giving you greater details into your customer segments. So, like we sell and consumables, and we've always kind of taken a strategy on ads that's hey, like, even if our cost is 100%, what is our cost per net new customer? And we were trying to manually calculate that previously, and now they're telling you specifically by week, how many returning customers, how many net new customers you have. So it's really helped us dial in the ads for that specific strategy. Bradley Sutton: Okay, cool, like. One thing I always liked about Product Opportunity Explorer even when it was kind of bland, as you said was seeing how many, for example, how many products it took to make up or in the old days, 80% of the sales for the entire niche. Now they kind of like, without even announcing it, they change it to 90%. But then it'll be interesting to see that you know some, you know quote, unquote markets or niches, what they call it you know, would have like 200 products, means like it's kind of like wide open, it takes 200 products just to make up 80 or 90% of the sales. And now you know there might be some where it's like only 40 or 10, you know like or like wow, there's 10 people dominating this. Now how would you personally use that information? Like is one or the other like better than the other? Matt: Yeah, so the great thing about Product Opportunity Explorer is it really shows you what keywords are driving the sales for those. So more than how many products are there we're looking at, are there branded terms that are in the Product Opportunity Explorer. So like an example that we were looking at this past week was for a floor cleaning product and we saw that of the 20 top like 50 keywords, bona was one of the main sales driving keywords. Like, even if there weren't that many products in that category, we aren't going to be able to overcome that branded search deficit. So it's just not something that we would go into Um, but we definitely prefer to go into categories where those sales are spread across more Um. The main reason for that is we really like to do kind of um I would call it kind of like tailgating. We like to kind of stay behind everyone and we'll pull like 10% of the sales from this person, from this person, and you can kind of pick off keywords from certain top products and they may not notice that you're coming up and then you can really use that to catapult yourself to the top of the category before the rest of the products in the category realized what's happening. Bradley Sutton: Interesting, interesting, all right Now. Just, you know switching gears and going, you know kind of like PBC. Let let's do like some kind of beginner question, then let's do some some, some, some advanced things. But just, I always ask a lot of the, the the tacos Tuesday guest, about their strategy on this, because I think this is applicable almost to any level of seller. But what's your, your kind of like rule set as far as uh, when you promote keywords from like an auto or broad to to an exact, and also when you negative match on the promotion side, like, in other words, like are, are you looking for at least you know just one sale, or does it have to be two or three, like in the auto and then, and then, and then you, you put it in um or what. What's your criteria for for moving something from an auto to a exact? Matt: Yeah, so short answer. We're usually looking for two sales and a click through rate above like 0.2% Um. That's kind of like our North Star metric Um, but it really depends on the strategy of that campaign. Um, like, if we're wanting to run a lot of just awareness, we're going after ones where we may not even have sales at all but we have a high click through rate because it's a discovery keyword, that someone's kind of navigating that category with Um. So it varies, but typically it's two orders and above like a 0.2% click through. Okay, Awesome. Bradley Sutton: On the flip side, when are you negative? Uh matching, like uh, is it a certain number of clicks? Uh, is it a certain number of clicks that, uh, you have to have? Is it spend that you're looking at without a sale? Um, and then the follow-up question to that is are there scenarios where you're like not just automatically negative matching but you're like, oh shoot, this is like an important keyword. I got to figure out why in the heck I'm not converting on it before I go and just blindly negative matches. So it's kind of like a two prong question there. Matt: Yeah, Um, so this is, this is where really the search query report kind of data comes into play. Um, we're looking at, hey, like for competitors, um, like, is this performing? Kind of what's happening? Why aren't we getting sales? Um, we'll go ahead and test, possibly changing out our titles, our images, um morph towards those keywords and seeing if we can produce some sales through that. Um, but again it kind of goes back to, like, you know, the, the, the, the sort of focus that we used over a year and a half. Back to like, what is the source of that keyword? Is it really a converging keyword? Is it a discovery keyword? Like, we have a few keywords that we spend thousands of dollars on a month on my own brands, where we maybe get one or two sales Like it's out of loss, but we know it's a keyword that someone that's looking for a type of product uses is like their first term when they're trying to figure out which one to buy. And we just want to make sure that we're always top of mind really hard to like, distinguish that out and see that you were getting benefits from that. But now we're able to go a little bit deeper in that funnel and see that like yes, this is actually driving sales further down the funnel for us. Bradley Sutton: Okay, cool, cool. Now on the more advanced side, like you know, as I just threw on my, my pack view, my pack view jacket here, what, what are you? You know, like I know you've been using pack view for a while, but you know somebody out there my in general not understand, like you know, some of these services. You know pack view is not like oh yeah, you know, $49 a month subscription, but no, it's, it's, it's, you know costs, costs some money to you. So at what point does does it make sense for somebody to to like say you know what, I'm overdoing these Excel spreadsheets, I need to use a software. And then what? What makes a software suite like Pacvue so valuable? Like, how to you know? Cause you're not going to be paying money for something for you or your business or your clients that doesn't give you good ROI. So why is it worth it for you? Matt: Yeah, yeah. So we've been using Pacvue for gosh almost like seven years now. I think we were one of the first like agencies at my prior agency to come onto the platform and we love it. Honestly, wouldn't go anywhere else. So first thing I did when we came to Clare ads, we actually started switching all the accounts over to Pacvue. But in reality I would say it's usable for every level of seller. But we've had a lot of accounts come to us that may be using it but they don't know how to actually use Pacvue to its full advantages. They aren't taking advantage of all of the automations and analytics that are on the back end there. But I would say, even if you're a smaller seller like in using something that, like Bradley said, is $49 to $59, like even though Pacvue is gonna cost more, you're going to get so much more out of it. It will make your ads been more efficient. You will see better results as a whole. Like make the switch now, because it's a lot easier to switch when you're starting out and you have very few campaigns. Like migrating accounts over that have 400 campaigns already. Like it starts to get hard and you've got to really rework a lot of that. So I believe in doing it right from day one, and you're gonna save yourself a lot of work down the line. Bradley Sutton: Now, one of the things Pacvue does that probably eventually is gonna come to regular sellers might have some visibility in this aspect, but it's kind of like the ability to do like day partying and things. So is that something that you guys actually do Like? Do you use that service of turning off ads or changing budgets at certain times of the day and if you are, what's your criteria when you're looking at that? Matt: Yeah, so we do use that on every single account. We use it in one of two ways. One is we're manually adjusting it based on, like our peak sales hours that we know of, if it's a high selling account. But on other accounts, Pacvue actually has an awesome feature where you can set up a day partying scheduler based on conversion rates, click through rates, number of orders by hour, and it will dynamically update that based on a trailing two week, three week period, whatever you set it to. So Pacvue really does a lot of the thinking for you and eliminates kind of that concern from your mind. Bradley Sutton: All right, let's see we've got from Dota In Amazon PPC campaign. Should I create one campaign containing an ad group for phrase match exact and broad, or should I create each match in their own campaign or like? So I guess he's saying like maybe he should have different ad groups in one campaign or do you just have like one ad group per match type, per campaign? Matt: Yeah, so I'll tell you why we do it a certain way. I would say this is definitely kind of interchangeable depending upon how you want to manage your campaigns, but in order to have full and absolute control you need to have a separate campaign for each of these. A good example of this is we had a client who came to us. They had a lot of mixes within their ad groups during Black Friday, cyber Monday, they upped their bids with top of search modifier and they didn't realize that it would affect their broad targeting terms, that they were spending like $7 on broad terms and just getting placements everywhere and tank the performance. So we always break them out into their own campaigns and then even from there we'll typically segment out, like superhero keywords, into their own single keyword campaigns. Bradley Sutton: Okay, excellent. Let me see we've got another one here from Kim Kim K. I don't think it's the Kim K. Hey guys, do you have a calculation that you use to determine how much to adjust bids? Longstanding sponsor campaigns with lots of history is the focus target. Acos, thanks to Vets. Matt: Yeah, so this is pretty easy. You can put together a pretty simple formula to figure out bids based on your target ACOS. So, off the top of my head and I could be saying this wrong we have it in Excel sheet. But you're really just looking at cost per click times, conversion rates, and then equals your ACOS over that. I would say we typically don't optimize any campaigns towards ACOS. I think it's something that's been brought up a lot across, like the Amazon ecosystem, and it's never really the best metric to look at. We've had a lot of accounts that have come to us where their sales have depleted over the last year, year and a half, and they're running very efficient. Like 20% ACOS. Tacos are like three to 5%, like the account looks healthy but you're undermining the daily velocity per keyword that you can achieve, which ultimately kills your organic ranks, and then you may not see it now or three months from now, but six months from now you're gonna be like what the heck happens and it's really hard to climb yourself back out of that pit. Bradley Sutton: Yeah, yeah makes sense. But just in general, before I go into some more specific ones that I had. You know, we recently had Amazon unbox and there was a number of announcements one of them being sponsored TV, that create a lot of buzz. But the question I think a lot of people have is is, well, that's still something, or maybe only for humongous, you know sellers like first of all, is that true, or is there a path to using sponsored TV for, you know, maybe there's a low seven figure seller, high six figure seller, and then is it kind of only for brand awareness, or do you think that there's? You know the way that they're doing it, sometimes with QR codes, you know, like on Black Friday football game that they had, where there's a direct to purchase link or is it more for brand awareness, do you think? Matt: Yeah. So we ran some over Black Friday, cyber Monday, across large and small brands and actually saw decent performance on quite a bit of them. I would say the biggest factor that really drove it was the quality of creative. A lot of our smaller brands didn't have the creative backbone to really fulfill a huge TV push like that, and that's probably the guardrail that smaller brands are going to have trouble getting over. Like you can't take a $200 video off the Fiverr and put it on TV and expect it to do well. So really focusing in on the creative and making it more like a TV commercial definitely helped for us. But we did have some very basic like stop motion slide animated videos with just some text over them and they did pretty well as well. So I would say it's worth trying out. Just make sure you're really narrowing down those audiences that you're targeting, because the CPMs on it are extremely high. But test it, put $20, $30 behind it per day and just really see what you can do. I do think this will kind of be a big lever that larger brands can definitely lean more into to increase that awareness as they tap out other pieces of DSP and Amazon ads. But smaller brands is like it's just as evil, even as a playing field. But the creative does have to be elevated. Bradley Sutton: Okay. William says should I expect to see profit from PPC? I rarely see profit, however, the volume of sales increases. Where I see profit Maybe he's kind of like talking a little bit of tacos here, or like you know people, I think the narrative nowadays when you hear, when you hear sellers, is oh my goodness, like PPC is so expensive, like I don't even know how I can be profitable. But it's not always trying to just make profit on the exact ad. Right, talk a little bit about that. Matt: Yeah. So like one question I always ask sellers that even like potential clients that come to us when they're complaining about profits or tacos or a cost, I'm like, what's your CPA? And honestly, I can count on one hand the number of people that actually knew their CPAs by product that we've talked to. Every other ad channel you look at CPAs, whether you're running on meta, TikTok, whatever you're looking at CPAs, and every time we've run the numbers the CPAs are way cheaper on Amazon than they are on any other channel. What that means is yes, probably there are some categories where you're going to run PPC at a loss, Like on my brain, main brands. We run PPC at a loss because it keeps our velocities up, it keeps our organic rankings up and you'll see those metrics in your tacos. So really, tacos is kind of your guiding light on that, but really setting in stone a target CPA and not adjusting your bids based on a cost or tacos. But as long as you're hitting that target CPA, you're continuing to see growth. That's what we really like to maximize towards. Bradley Sutton: Excellent, thank you for that. William Guarov says hey, amazon PPC is getting costly. What's a strategy to play with broad keywords? And then maybe I can piggyback on that and take a step back. Broad it seemingly has almost changed over the last year or so. I could kind of predict what would come with Broad. I would use Helium 10, magnet, I would do the smart complete and then I could see all the Broad kind of variations. I kind of know what could potentially come up here Now. I might have coffin shelf as a Broad match and then I'll get thrown in like Gothic decor, like not even the same, doesn't even share the same keyword, and so maybe I'm not sure, if that's what he's talking about there, how it might be getting more expensive. And then if, if so, like, like, how do you deal with that? Matt: Yeah, so I'll answer this and I'll answer more about kind of what you went into, Bradley, because I think that's a bigger picture that people need to look into in the future of Amazon. But really when we're running Broad, we're running modified Broad campaigns so that we're at least trying to get more exact towards what we wanted. I will say it doesn't always work. Sometimes you still get those keywords way out of left field, but you have a bit more control. But I would focus again really on the search query performance data and the product opportunity. Explorer, like Amazon, is telling you specifically what keywords are being searched and what's being purchased. Broad isn't as useful for us as it used to be like. All that data now is getting piped back to us and using Helium 10, using Pacvue, you can find pretty much every keyword that's going to be a converting keyword. The biggest thing that we've seen Broad actually do for us here recently and I would say for the last six months, is it's allowed us to catch on to like TikTok trends that are basically going viral and it's picking up those keywords quicker than we would be able to pick them up. So that has been a huge opportunity. But there are a lot of other, like TikTok, specific tools that you can use to kind of find those trending things to get them into your ad campaigns. Matt: The bigger thing kind of on how Broad has expanded is Amazon, like Google and other search engines, is really kind of shifting towards a semantic search, which is why, like you're coming up for Gothic decor and things like that and you've probably heard other people in the space talking about semantics this has been key in, like Google, seo for the last few years and it's only going to get more and more relevant in Amazon as Amazon starts to switch more towards an AI learning model for their specific search. So a lot of what we've been doing and working on is, for example, typically if you're creating your listing, you'd find your keywords through Helium 10, you'd use Scribbles to craft your listing, make sure you get all your keywords in there, but, like in your example, gothic decor that is a huge semantic keyword that is relevant to your coffin. We would go ahead and put that on the back end or try and figure out how to fit it into the bullet points, because it's just a checkmark that Amazon's looking for now because semantically they're saying you should say something about Gothic with your current product and a lot of products that we've been optimizing towards this on, we've seen success like crazy, probably more than anything else that we've done in the last year and a half. Bradley Sutton: Okay, interesting, let's see. Guarev has another question here. What would be the ideal ratio performing and non-performing keywords in broad? Not sure if I understand that question fully, but do you know what you might be listening for? Matt: Say like in broad you're going to have a lot more non-performing just because of the control factor. Unless you're using a lot of negatives, negative phrases, throughout it, I would say we don't really look at the ratio of performing and non-performing in broad because really where we're caring about performance is on our exact match. We aren't caring as much here. We're using this to seed keywords, so even if they are performing, they aren't staying in broad that long if they are. So typically for us it would be like 90 to 95% are non-performing. Bradley Sutton: Okay, Now switching gears to auto campaigns. What's your strategy as far as, like the close match, loose match substitutes? Do you keep them all in one campaign or do you actually segregate those targets in separate auto campaigns? Matt: Yeah, so we actually mix it up. We've seen hit or miss performance on these when we break them out, for whatever reason. Sometimes they work better even with the exact same beds when they're all together. I don't know why that happens, but we typically test both and then whichever one's performing, we pause out the others and let one continue on. We do do a lot of negative matching in our auto campaigns that we're bidding on elsewhere, but we do also always still run a super low bid auto campaign. We negate out brand of terms and run them at like 30 cents per click, and I was just looking at account before I hopped on here Last week one of them got 135 sales for like $22. Like these campaigns still work, I've used them honestly as long as I've been selling on Amazon and we always set them up for all of our products. Bradley Sutton: Now, going back to software, software like Pacvue Adtomic. One cool thing that we can do is I could just see a search term, but not just at the campaign level. I could see it in all campaigns. Like, let's say, in an auto campaign, for example, I got a coffin shelf and in that campaign I had 40 clicks and zero sales. And let's say I felt that it wasn't too relevant of a keyword. I'm like, yeah, I don't want to keep spending money on this. Obviously, at 40 clicks I would negative match it. But with the software I can see that, hey, it's getting impressions and clicks in a broad campaign over here, maybe an exact campaign over here, but in those campaigns there's only like maybe five clicks. So, theoretically speaking, if I was just looking at that campaign in isolation, there might not have been enough information to be a negative match. But since you have so many negative or clicks with no sales in one campaign, do you just go ahead and say you know what, across the board, I don't want this keyword showing up in any of these campaigns. Or do you let the number? Do you let it roll? Do you let it ride in those other campaigns? Matt: Yeah, so great question. This is actually a feature pack view that we use every single day because you see a lot of variance in this and even like moving keywords over to exact match. But it may be in phrase that have dead like a third of what your exact match one is. Whatever reason, the phrase one is serving like crazy and you're getting sales. The exact match one isn't. So we look at this daily and we're trying to figure out one like why isn't our exact match getting served? Like hey, what's going on here? And adjusting the bids and keeping a close eye on it. But typically if we're seeing performance elsewhere, we'll keep it on, mainly because we don't know exactly where that ad is appearing Like. I mean, we now know like top of search, rest of search, product pages, but we don't really know granular details. This is also something that pack view does really well. When you have your share of voice turned on, you can see exactly where your ads appearing and what placement, what percentage of time. So using pack view or actually I don't know any other tools that do it as deep as pack view does on that We've been able to really narrow it down and figure out like, hey, this one's performing really well and slot four of ad positions. Like we can't get served for this one and slot two or three, and we can readjust our entire strategy for that keyword for position four and actually set up automations in pack view to make sure we're always in sponsored position four. Bradley Sutton: Nice. Now, speaking of that, how are you keeping at top of search? You know like I'm kind of old school where you know you're more old school than me, but you know like in my days when I first started learning PPC, there was no, you know, top of search modifier and things like that. You just raise and lower the bits and I kind of kept doing that because, like you know, I obviously with helium 10, like I'll turn on the boost and keyword tracker and it's checking 24 times a day, rotating, you know addresses and browsing scenarios. So I kind of like, no, am I showing up in top of search and sponsor or not? And I've just kind of like kept doing that. Now, are you still doing that, or do you use those those? You know like, hey, I'm going to go 200% for top of search or some kind of formula like that. Matt: Yeah. So I'll say when the bid modifiers first came out like they were amazing. We could bid like 60 cents with 900% top of search and get crazy conversions and everything was great. Too many people are using them now and it's kind of just a battle of who's going to pay more to get that position. What we've actually switched most accounts over to is actually using pack view organic and paid position bidding. So we'll set up rules to basically increase the bids until we're in position one and that will like set our new base bid if we're going for top of search and then we'll use that and then look at our percentage of serving time through pack view into that and adjust as needed. Like. One nice feature is you can set like I want a 90% top of search share of voice for this keyword and pack view will automatically update your bid without the modifiers, because sometimes using the modifiers can get out of hand quickly and you could spend your whole budget and one day, if the keywords big enough, within a few hours on one of the 50 keywords in your campaign. So we really rely on pack view to figure a lot of that out for us and optimize the perfect position for ads and we've kind of stepped back away from modifiers. The one place we do still use them quite frequently, though, is product page modifiers. We do a lot of product targeting where that's really what we're going after, and it does seem to still work well for us there. Rest of search hasn't been a great modifier for us as of yet. We have better success using set rules and pack view to manage that versus the rest of search modifier. Bradley Sutton: OK, cool, I got a fight to bring that into Adtomic. I didn't know that pack view had that Nice Two part question here from Duda how do you use these keywords Electrolyte protein phrase match and then electrolyte protein powder phrase match? My issue is that they are my main keyword but they generate different variations in customer search terms with different variations. With only one click or two, the most Out of those 50 different search terms that get that those main keywords are generated. How do I pick those that convert it? So I'm assuming that he's got two targets here and that maybe he's getting clicks on a whole bunch of long tail versions of this. Perhaps, if I'm deciphering this correctly. Matt: Yeah. So it depends on how that campaign is set up. So a typical phrase match campaign for us we would never put those keywords into the same ad group or campaign because electrolyte protein is electrolyte protein powder phrase. If you do have them split out into separate campaigns, if you have different bids there, one's going to serve over the other always. You have no real control in that. So I would say if it were me, I would just do electrolyte protein as a phrase match and get rid of any type of variation possible and use that as my guiding light. If you aren't getting served typically I know that's a high volume category your budgets probably aren't enough within that campaign to keep it serving constantly and you're getting middle of page or bottom of page placements. So that's how it's getting your budget throughout the day. I would test increasing the budget on that campaign and seeing what it scales up to and you'll probably see a bit more even click distribution between those. Bradley Sutton: OK, Cool. Sergio has a question here. Hey say, when launching, you tell your friends and family your brand and your product and hey, go buy it. Should I do an exact campaign for the brand name so they don't have to scroll? So first of all, at least it's good that you're like, don't be doing search, find, buy things or something which it sounds like you're not. Otherwise you wouldn't even have this question and hopefully you're telling your friends and family, do not leave your reviews just at all, to make sure that you're not getting in trouble with Amazon. But yeah, if you're trying to get your friends to support your product, I mean I think regardless, if you're trying to get your friends and family to support your product, shouldn't you always target your brand name, or that's only kind of like when you're more of a mature brand, Does that really come into play? What do you think? Matt: Yeah, I would say it depends on your brand name. If it's a unique brand name that, like nothing else is really going to come up for, like yeah, I wouldn't run ads. But if it's something that could be construed as something else, I would definitely run some ads to get towards the top. The one thing I would say about this and it's something that we do when we're launching and you're telling friends, family, anyone about it, we leave it kind of bland and just say, hey, this is my brand and it's a protein powder. I would really appreciate if you can buy it. You're not telling them to go search, fine, by keywords. But if you tell them that, hey, it's protein powder, and brand names are probably going to search protein powder, that brand name without you doing anything, Because it's always better, which is why search fine buys work to get a real keyword in there beyond your brand. But even just pumping the brand name does work as well. We've seen it with TikTok. Brand name searches can skyrocket you for every other keyword that you're relevant for. Bradley Sutton: William says yeah, this is a universal question, I think, or universal debate, I think. For successful exact keywords, do you recommend making those keywords negative in the broad? Some people teach that although you're converting for a keyword in the exact, do not remove that keyword from broad. Matt: Yes, this is debated quite a bit and I'll tell you from our experience it can kind of go either way, like sometimes we'll negate it in broad and then the exact stops performing. Sometimes we'll leave it and the broad performs better. Like it can go either way. I would say it's something that you should definitely test. Amazon ads is still kind of finicky on some of these things. For whatever reason. Older campaigns still tend to work better for us. So if your broad campaigns older than your exact match, it may still continue to outperform for a little bit. But what we do typically do is if we're going to leave it in broad, we lower the bids in broad I'm not specific keyword quite a bit and try and give the exact match as much room to run as it possibly could. Bradley Sutton: OK, cool, let's see. Hina has a question. I have 10 variations. They're not page one ranked. What strategy can I apply to get a good conversion on it? So I'm not sure exactly what he's saying here. But let me just change this into another question here. Like I've got betting that has a bunch of variations, or a consumable that has a whole bunch of different flavors, are you putting all the variations into one campaign? Do you have different campaigns for each variation? Do you only promote maybe one or two child items out of the whole variation? What's your strategy on variation items for PBC? Matt: Yeah, so we run a lot of variations. This is the one place where we do run ad groups. So our main products, the main variation, is flavored. So if someone's searching for a lemon flavored one, you obviously don't want that running against a chocolate flavored one. So an exact match campaign would have an ad group for each flavor and we'd be breaking out the different flavor variances within there. If it's a more broad term that doesn't include a flavor name, we're usually pushing it towards our hero product within that variation. But something that you can definitely test. I would say one thing to look at is search query performance and also the top I think they call it top search term report Now it used to be the old brand analytics report and see what the other top click products are. In our instance, if someone's searching for a sugar cookie, it may be that they're searching for a specific flavor and you can see that by the click through rate and a commercial rates from brand analytics. Bradley Sutton: Cool. Now, before we get into your final strategy of the day, can you talk a little bit about clear ads? I mean who you know, who, who you guys might be able to help the most, and what you guys do. Matt: Yeah, definitely. Um, so we're an ads agency um based in the UK. Um, we work with sellers and actually every single amazon marketplace now, so can help you across the board there. Um, we also do offer like full service management. So if you're looking for content creation, lipstein optimizations or even just day to day like inventory management, case log management, we can help you with all of it. Um, we also run DSPs, so pretty much a to z on amazon, we've got you covered. Um, and many of you may know George Um the founder. Um, he's everywhere. Um, so, yeah, head us up if you need any help with any of those things. Bradley Sutton: Awesome, awesome, all right, now um 60 second strategy of the day could be about PPC. It could be about search career performance. Could be about how to live as a foreigner in Barcelona. It could be about anything you want, so go ahead. Matt: All right, um, so I'm going to take it away and I'm going to do. Uh, outside traffic to amazon Um, so I think one of the big questions that search career report has brought up with a lot of people is like, hey, these sales numbers in here are extremely low. I know I'm selling more for this keyword or this product. Like, why isn't this represented? And I think majority of people don't ever look at outside traffic to listings and what's happening. But if you actually take the time to dive deeper, you would be amazed at how much traffic comes straight to your listing from other sources outside of amazon. Um. One great way to do this is how we do it. Um, you can use SCM, rush or a trust or really any kind of SEO tool. Plug in your canonical um amazon URL and just see, like, what articles have been written about you that you know nothing about, where you're getting posted on social. It will highlight all of these things. Um, but really the big key factor that we've been looking at is if you have a competitor in your category that you just you can't figure out how they're doing things. Chances are it's all coming from outside of amazon and that's why you can't compete. So doing this simple search, you can see like, hey, these are the bloggers that are talking about it, these are the articles that they got. You can reach out to those people directly. Most of those positions are paid. Like, don't trust any of those top 10 articles, they're all paid. Um, you can reach out and pay for those, and sites like a H refs SCM rush will tell you how much traffic that bloggers are, so you can kind of estimate what your return is going to be on that dollar. Um, I would say another big piece that we've been kind of working on for these is for a lot of terms like your, your coffin example. Matt: Like there's no one out there that has a website about coffins, like that specific product, it would take you with AI a few days to whip together a basic word press site that has everything you would ever want to know about small coffins and since no one else is writing about that, you're going to rank in Google like top three within a few weeks. If you're in these categories where there isn't that much competition or it's a unique product, start making some micro sites. Um, like I've shared some examples at some prior events and presentations, we have a few of these micro sites that are giving us seven to 8000 people a month now to our Amazon listings, and we used AI for the entire process. Um, so it took us maybe an hour per site and they just continue to produce. And the big thing with that is it's a traffic channel that no one else can really steal from you, because most people aren't looking at this and you'll always kind of stay at the top of your category because your velocities will just always be higher. Bradley Sutton: That might be something I'd like to dive into, if you are able to come out in January. Like your step by step case study on that, that sounds fascinating. Alright, well, matt, thank you so much for joining us. I know it's late over there. I appreciate it and hopefully we get to see you in January. Matt: Sounds good. Thanks for having me.

Season 3, Episode 15: Garth Richardson & Joe Primeau

Play Episode Listen Later Nov 11, 2023 66:13

On this week's podcast, I'm thrilled to welcome GARTH RICHARDSON and JOE PRIMEAU, two fantastic producer/engineers (and friends of mine) from the past. Garth's legendary producer dad JACK RICHARDSON mentored me, so we both chat about his influence. We also talk about how Garth, after landing in LA, ended up producing RAGE AGAINST THE MACHINE's monster debut album, which sold 15 million copies, and who were recently inducted into the Rock and Roll Hall of Fame! Some of his other clients include Red Hot Chili Peppers, Mudvayne, Rise Against, Alice Cooper, Kiss, Big Wreck and the latest album by Devin Townsend (who's track Celestial Signals is featured at the top of this episode). Joe, who moved to LA after engineering at a great studio in Toronto called Phase One and working with me on recording/mixing albums in England/New York, went on to work with some great artists including The Brand New Heavies, Pharcyde, Tower of Power, REO Speedwagon, CHER, and many more. The Talk Music Podcast features host Tom Treumuth, a Multi-Platinum music producer/manager/entrepreneur. The focus is on both Canadian and Global music commentary. Over his 40 year music career, Tom Treumuth has worked across all aspects of the music industry, including as a talent scout for RCA New York and producing over 60 albums, with 8 achieving Gold and Platinum status (Honeymoon Suite, Helix, Big Sugar). His Hypnotic label released over 100 albums across all genres via A&M/Universal including artists such as Big Sugar, Anvil, Voivod, Figgy Duff, the Look People, Grimskunk, Chris Spedding and many others. Tom also owned and ran a recording studio, was a booking agent and was signed as a songwriter to RCA Publishing in New York. Tom loved artist management and during his career managed Honeymoon Suite, Lee Aaron, Platinum US rock group Steelheart and Hamilton born Kazzer ( Pedal to the Metal) who Tom signed to Columbia Records in New York. Tom also managed and Co produced rock act Gypsy Rose whom he signed to RCA in New York where he worked closely with Gene Simmons. More recently, Tom was Co-Managing Director of indie label Frostbyte (Universal) where he was involved in signing the Headstones and Matt Good. Tom also co-founded Latitude 44, a tech conference in Toronto and was Artistic Director for Estonian Music Week. Tom's career started as a keyboard musician in True Myth, who recorded the world's 1st digital rock album on Warner Music. Follow us on Facebook and Instagram.

Season 3, Episode 14: Daryn Barry

Play Episode Listen Later Oct 20, 2023 91:26

On this week's podcast, my guest is DARYN BARRY, co-owner of one of the best studios in the world: The ORANGE LOUNGE RECORDING STUDIO in downtown Toronto. I recently had some of the most fun in years with Daryn as we chatted in his beautiful, vibing control room. Daryn was the first employee I hired at my Hypnotic label/studio many years ago, so we chat about how we first met and some of the acts we worked on together, including BIG SUGAR, ANVIL, VOIVOD, and THE LOOK PEOPLE (featuring JAYMZ BEE and KEVIN HEARN). After leaving Hypnotic, we go deep on how Daryn helped open The Orange Lounge boutique studio and turn it into one of the best in the world. With an incredible list of some of the world's biggest stars who have either recorded or mixed there (DRAKE, AMY WINEHOUSE, THE WEEKEND, NELLY FURTADO, TRAGICALLY HIP, RUSH and MADONNA), Daryn opens up about his time working with the artists and offers his expert advice on the process. This is the longest chat I've had so far, but we had so much fun discussing our views on the music biz that I've decided to post the entire deep dive. Enjoy! Follow us and subscribe to the Talk Music podcast so you never miss out. The Talk Music Podcast features host Tom Treumuth, a multi-Platinum music producer/manager/entrepreneur. The focus is on both Canadian and Global music commentary. Over his 40 year music career, Tom Treumuth has worked across all aspects of the music industry, including as a talent scout for RCA New York and producing over 60 albums, with 8 achieving Gold and Platinum status (Honeymoon Suite, Helix, Big Sugar). His Hypnotic label released over 100 albums across all genres via A&M/Universal including artists such as Big Sugar, Anvil, Voivod, Figgy Duff, the Look People, Grimskunk, Chris Spedding and many others. Tom also owned and ran a recording studio, was a booking agent and was signed as a songwriter to RCA Publishing in New York. Tom loved artist management and during his career managed Honeymoon Suite, Lee Aaron, Platinum US rock group Steelheart and Hamilton born Kazzer (Pedal to the Metal) who Tom signed to Columbia Records in New York. Tom also managed and Co produced rock act Gypsy Rose whom he signed to RCA in New York where he worked closely with Gene Simmons. More recently, Tom was Co-Managing Director of indie label Frostbyte (Universal) where he was involved in signing the Headstones and Matt Good. Tom also co-founded Latitude 44, a tech conference in Toronto and was Artistic Director for Estonian Music Week. Tom's career started as a keyboard musician in True Myth, who recorded the world's 1st digital rock album on Warner Music.

EP - 386 Hyro The Hero

BODS Mayhem Hour

Play Episode Listen Later Aug 31, 2023 27:27

Hyro The Hero joins the podcast to talk about his third album entitled "Bound For Glory" that will be released September 15 via Better Noise Music. Hyro talks about his musical growth on the album, working with producer Matt Good, incorporating Bruce Lee's The Last Dragon for the video "Sho Nuff" and If Hyro could write an album equivalent to his favorite rock album it would've been Rancid's ...And Out Come the Wolves album. Also check out singles "Head Under Water" (feat. REDDSTAR and Dan Sugarman of Ice Nine Kills) and "Sho Nuff"

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ASKING ALEXANDRIA's DANNY WORSNOP Talks 'Where Do We Go From Here', Upcoming Solo Work And More On THE LOADED RADIO PODCAST

THE LOADED RADIO PODCAST

Play Episode Listen Later Aug 24, 2023 26:16

Hailing from York, North Yorkshire, ASKING ALEXANDRIA emerges as an influential English rock band, composed of notable members: Ben Bruce and Cameron Liddell, the skilled guitarists; James Cassells, the rhythmic drummer; the charismatic lead vocalist, Danny Worsnop; and the accomplished bassist, Sam Bettley. Their latest offering, titled "Where Do We Go from Here?", stands as the band's eighth studio album. This remarkable musical creation was unleashed on the 25th of August, 2023, courtesy of Better Noise Music, with production credits attributed to the talented Matt Good. Danny Worsnop joins us to discuss the new album on this week's edition of The Loaded Radio Podcast, delving into such subjects as ASKING ALEXANDRIA's writing process, his upcoming solo work, the use of A.I. within the music creative process, artists using backing tracks while performing live and much more. Tune in via the player below or wherever you get your podcasts.

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Season 3, Episode 11: The Kings

Play Episode Listen Later Aug 5, 2023 42:26

On this week's podcast, I'm stoked to chat with David Diamond and Mister Zero from the band THE KINGS, who in 2020 celebrated the 40th anniversary of the release of their debut album, The Kings Are Here. On the album was a massive hit song called “This Beat Goes On/Switching to Glide” that exploded in Canada and the US and earned them an induction into the Songwriters Hall of Fame. That song and the album was produced by legendary producer BOB EZRIN, whose incredible portfolio includes such masterpieces as Pink Floyd's the Wall, Peter Gabriel's solo album, Alice Cooper and many more. Listen in as we chat about the band's career, how Bob got involved, his production ideas, and how the band ended up on the biggest TV show of that era, Dick Clark's AMERICAN BANDSTAND. We also chat about what they are up to currently, the release of their brand new single “Always Off The Deep End” and much more! The Talk Music Podcast features host Tom Treumuth, a Multi-Platinum music producer/manager/entrepreneur. The focus is on both Canadian and Global music commentary. Over his 40 year music career, Tom Treumuth has worked across all aspects of the music industry, including as a talent scout for RCA New York and producing over 60 albums, with 8 achieving Gold and Platinum status (Honeymoon Suite, Helix, Big Sugar). His Hypnotic label released over 100 albums across all genres via A&M/Universal including artists such as Big Sugar, Anvil, Voivod, Figgy Duff, the Look People, Grimskunk, Chris Spedding and many others. Tom also owned and ran a recording studio, was a booking agent and was signed as a songwriter to RCA Publishing in New York. Tom loved artist management and during his career managed Honeymoon Suite, Lee Aaron, Platinum US rock group Steelheart and Hamilton born Kazzer (Pedal to the Metal) who Tom signed to Columbia Records in New York. Tom also managed and Co produced rock act Gypsy Rose whom he signed to RCA in New York where he worked closely with Gene Simmons. More recently, Tom was Co-Managing Director of indie label Frostbyte (Universal) where he was involved in signing the Headstones and Matt Good. Tom also co-founded Latitude 44, a tech conference in Toronto and was Artistic Director for Estonian Music Week. Tom's career started as a keyboard musician in True Myth, who recorded the world's 1st digital rock album on Warner Music. Follow us on Facebook and Instagram.

Season 3, Episode 10: Mari Kalkun

Play Episode Listen Later Jul 22, 2023 46:58

For this week's THE TALK MUSIC podcast, I'm beyond excited to feature my interview with ESTONIAN folk sensation MARI KALKUN. Her music is rooted in deep, ancient ESTONIAN traditions that I believe will resonate with new listeners, as will her singing voice which seems to speak directly from the heart of the ESTONIAN forest. Her new album titled STORIES OF STONIA, just released on PETER GABRIEL'S Real World Records. It's a MUST listen! During our chat, we talk about her inspirations in making the album, along with her recent performance in front of 100,000 people in Tallinn at the YOUTH and SONG festival where they also featured one of her original compositions, SATA -SATA, which I feature before the start of our interview. We also chat about her background growing up in rural Estonia, her studio in the woods, her previous albums and musical influences, and more! “Kalkun is a musician whose work is a jewel in the crown of the rich ESTONIAN scene.” – Fiona Talkington, Songlines, The Talk Music Podcast features host Tom Treumuth, a Multi-Platinum music producer/manager/entrepreneur. The focus is on both Canadian and Global music commentary. Over his 40 year music career, Tom Treumuth has worked across all aspects of the music industry, including as a talent scout for RCA New York and producing over 60 albums, with 8 achieving Gold and Platinum status (Honeymoon Suite, Helix, Big Sugar). His Hypnotic label released over 100 albums across all genres via A&M/Universal including artists such as Big Sugar, Anvil, Voivod, Figgy Duff, the Look People, Grimskunk, Chris Spedding and many others. Tom also owned and ran a recording studio, was a booking agent and was signed as a songwriter to RCA Publishing in New York. Tom loved artist management and during his career managed Honeymoon Suite, Lee Aaron, Platinum US rock group Steelheart and Hamilton born Kazzer (Pedal to the Metal) who Tom signed to Columbia Records in New York. Tom also managed and Co produced rock act Gypsy Rose whom he signed to RCA in New York where he worked closely with Gene Simmons. More recently, Tom was Co-Managing Director of indie label Frostbyte (Universal) where he was involved in signing the Headstones and Matt Good. Tom also co-founded Latitude 44, a tech conference in Toronto and was Artistic Director for Estonian Music Week. Tom's career started as a keyboard musician in True Myth, who recorded the world's 1st digital rock album on Warner Music. Follow us on Facebook and Instagram.

Season 3, Episode 9: Derry Grehan

relationships wisdom real estate great recession regional vice president relationship capital matt good

Play Episode Listen Later Jul 11, 2023 72:10

I'm honoured to welcome DERRY GREHAN from HONEYMOON SUITE on this week's THE TALK MUSIC podcast. Their music achievements are impressive indeed as they sit amongst the most successful Canadian acts to ever form in this country and they are still going as strong as ever! With double and triple platinum albums to their credit, along with a remarkable amount of hit songs that have graced our airwaves for decades, not only here but in the US and other countries as well, Derry and I go deep on this podcast. Our chat includes a close up of their entire career including how the band formed and got signed to Warner Bros by A&R guru Bob Roper, how I ended up producing their debut album and then managing the band, studio chat about them working with producers Bruce Fairborn and Ted Templeton, Derry's association with GODIN GUITARS resulting in him having his own signature guitar and much more! We also chat about the success of his daughter Leah Marlene who came in 3rd on the most recent American Idol TV show and how he also performed onstage with Katy Perry. The Talk Music Podcast features host Tom Treumuth, a Multi-Platinum music producer/manager/entrepreneur. The focus is on both Canadian and Global music commentary. Over his 40 year music career, Tom Treumuth has worked across all aspects of the music industry, including as a talent scout for RCA New York and producing over 60 albums, with 8 achieving Gold and Platinum status (Honeymoon Suite, Helix, Big Sugar). His Hypnotic label released over 100 albums across all genres via A&M/Universal including artists such as Big Sugar, Anvil, Voivod, Figgy Duff, the Look People, Grimskunk, Chris Spedding and many others. Tom also owned and ran a recording studio, was a booking agent and was signed as a songwriter to RCA Publishing in New York. Tom loved artist management and during his career managed Honeymoon Suite, Lee Aaron, Platinum US rock group Steelheart and Hamilton born Kazzer (Pedal to the Metal) who Tom signed to Columbia Records in New York. Tom also managed and co-produced rock act Gypsy Rose whom he signed to RCA in New York where he worked closely with Gene Simmons. More recently, Tom was Co-Managing Director of indie label Frostbyte (Universal) where he was involved in signing the Headstones and Matt Good. Tom also co-founded Latitude 44, a tech conference in Toronto and was Artistic Director for Estonian Music Week. Tom's career started as a keyboard musician in True Myth, who recorded the world's 1st digital rock album on Warner Music. Follow us on Facebook and Instagram.

Real estate wisdom and relationship capital: A chat with Matt Good

REality

Play Episode Listen Later Jul 10, 2023 52:11 Transcription Available

What happens when you blend authenticity, intentionality, and relentlessness with a passionate pursuit of real estate success? The answer lies in the wisdom of Matt Good, Allen Tate Company's charismatic new Regional Vice President of the North Carolina Triangle region.Get to know Matt as we journey across the varied landscapes of his career. You'll hear stories from his early sales days and even his experience owning a brokerage during the Great Recession.Later in the episode, we'll unearth the power of relationship-building in the real estate industry, as we delve into the transformative potential of human connections. You'll also gain strategies for success when Matt explores the tactics of cold calling, calling expires, and holding successful open houses. This conversation is lined with nuggets of wisdom and actionable insights you can't miss!

Season 3, Episode 8: Renan Yildizdogan

Play Episode Listen Later Jun 16, 2023 64:18

On this week's Talk Music podcast, check out my fun chat with Renan Yildizdogan. He's the founder and owner of the super cool label GYPSY SOUL RECORDS, a full-service artist collective, distributed by Fontana North. Considered by many to be one of the most successful INDIE labels around, his artists are constantly on tour not only in Canada but in the US and Europe as well, so this is MUST listen for those artists wanting to know how to break out of Canada. One of the acts on his roster is SAMANTHA MARTIN & DELTA SUGAR. Samantha has been nominated twice for a JUNO award and also nominated for BEST INTERNATIONAL ARTIST at the Blues awards in the UK. Other artists on the roster include The COMMONERS (who's track “Find a better Way” is currently being featured by the TORONTO BLUE JAYS), BYWATER CALL, SPENCER MACKENZIE and MARCUS TRUMMER and the Honeyrunners. Years ago, I produced an album for the band STONE RIVER of which Renan was the lead singer, so we begin our chat about some of the fun times we had recording in an old church. Renan also did this entire interview in his car as he just became a DAD, so he was looking for somewhere a bit more quiet lol. The feature music clip before the start of the interview is “Loving you is easy” by Samantha Martin and Delta Sugar. The Talk Music Podcast features host Tom Treumuth, a Multi-Platinum music producer/manager/entrepreneur. The focus is on both Canadian and Global music commentary. Over his 40 year music career, Tom Treumuth has worked across all aspects of the music industry, including as a talent scout for RCA New York and producing over 60 albums, with 8 achieving Gold and Platinum status (Honeymoon Suite, Helix, Big Sugar). His Hypnotic label released over 100 albums across all genres via A&M/Universal including artists such as Big Sugar, Anvil, Voivod, Figgy Duff, the Look People, Grimskunk, Chris Spedding and many others. Tom also owned and ran a recording studio, was a booking agent and was signed as a songwriter to RCA Publishing in New York. Tom loved artist management and during his career managed Honeymoon Suite, Lee Aaron, Platinum US rock group Steelheart and Hamilton born Kazzer ( Pedal to the Metal) who Tom signed to Columbia Records in New York. Tom also managed and Co produced rock act Gypsy Rose whom he signed to RCA in New York where he worked closely with Gene Simmons. More recently, Tom was Co-Managing Director of indie label Frostbyte (Universal) where he was involved in signing the Headstones and Matt Good. Tom also co-founded Latitude 44, a tech conference in Toronto and was Artistic Director for Estonian Music Week. Tom's career started as a keyboard musician in True Myth, who recorded the world's 1st digital rock album on Warner Music. Follow us on Facebook and Instagram.

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Season 3, Episode 7: Records On Wheels

Play Episode Listen Later Jun 3, 2023 54:04

If you love indie RECORD STORES (and who doesn't) and love VINYL, or perhaps are interested in why vinyl sales are booming everywhere, check out this week's THE TALK MUSIC podcast as I go deep into a fun chat with owner Mike Clasen about his SUPER COOL Records on Wheels shop located in Dundas, ON. Hear how he got started 38 years ago, how he survived the ups and downs of the music biz and listen to him talk about how and why the last few years have been his best ever. Alan Cross, host of The Ongoing History of New Music, has been a customer at Clasen's store. “He's using a similar in-store model, the focus on rare stuff, the store-written reviews, that we see with Amoeba Records in L.A. and Rough Trade in London, U.K.,” Cross said. “Customers want information and context. Sadly, there are fewer and fewer of those people every year. We need more guys like Mike.” The Talk Music Podcast features host Tom Treumuth, a Multi-Platinum music producer/manager/entrepreneur. The focus is on both Canadian and Global music commentary. Over his 40 year music career, Tom Treumuth has worked across all aspects of the music industry, including as a talent scout for RCA New York and as a Record Producer producing over 60 albums, with 8 achieving Gold and Platinum status (Honeymoon Suite, Helix, Big Sugar). His Hypnotic label released over 100 albums across all genres via A&M/Universal including artists such as Big Sugar, Anvil, Voivod, Figgy Duff, the Look People, Grimskunk, Chris Spedding and many others. Tom also owned and ran a recording studio, was a booking agent and was signed as a songwriter to RCA Publishing in New York. Tom loved artist management and during his career managed Honeymoon Suite, Lee Aaron, Platinum US rock group Steelheart and Hamilton born Kazzer ( Pedal to the Metal) signed to Columbia Records in New York. Tom also managed and Co produced rock act Gypsy Rose whom he signed to RCA in New York where he worked closely with Gene Simmons. More recently, Tom was Co-Managing Director of indie label Frostbyte (Universal) where he was involved in signing the Headstones and Matt Good. Tom also co-founded Latitude 44, a tech conference in Toronto and was Artistic Director for Estonian Music Week. Tom's career started as a musician in True Myth, who recorded the world's 1st digital rock album on Warner Music. Follow us on Facebook and Instagram.

Season 3, Episode 6: Puuluup

Play Episode Listen Later May 20, 2023 46:23

For this week's THE TALK MUSIC podcast, I'm so excited to release this entertaining interview with NU-folk duo PUULUUP. Like myself, they are proud ESTONIANS and, as a relatively small country, ESTONIA breeds and exports some truly incredible artists! Mixing surrealism and modern folklore with the talharpa, a bowed lyre popular in Northern Europe during the Middle Ages, PUULUUP playfully combine these traditional instruments with loops and modern electronic effects, otherworldly harmonies, and quirky lyrics. I've added a brief sampling of their music before the interview and I'm confident if you check them out you'll also become a fan. For more info https://www.puuluup.ee/en/ The Talk Music Podcast features host Tom Treumuth, a Multi-Platinum music producer/manager/entrepreneur. The focus is on both Canadian and Global music commentary. Over his 40 year music career, Tom Treumuth has worked across all aspects of the music industry, including as a talent scout for RCA New York and producing over 60 albums, with 8 achieving Gold and Platinum status (Honeymoon Suite, Helix, Big Sugar). His Hypnotic label released over 100 albums across all genres via A&M/Universal including artists such as Big Sugar, Anvil, Voivod, Figgy Duff, the Look People, Grimskunk, Chris Spedding and many others. Tom also owned and ran a recording studio, was a booking agent and was signed as a songwriter to RCA Publishing in New York. Tom loved artist management and during his career managed Honeymoon Suite, Lee Aaron, Platinum US rock group Steelheart and Hamilton born Kazzer ( Pedal to the Metal) signed to Columbia Records in New York. Tom also managed and Co produced rock act Gypsy Rose whom he signed to RCA in New York where he worked closely with Gene Simmons. More recently, Tom was Co-Managing Director of indie label Frostbyte (Universal) where he was involved in signing the Headstones and Matt Good. Tom also co-founded Latitude 44, a tech conference in Toronto and was Artistic Director for Estonian Music Week. Tom's career started as a musician in True Myth, who recorded the world's 1st digital rock album on Warner Music. Follow us on Facebook and Instagram.

Season 3, Episode 5: Colin Linden

Play Episode Listen Later May 6, 2023 53:16

This week my feature is a wonderful long chat with musician, artist and producer extraordinaire COLIN LINDEN. We talk about his love of producing other artists (140 so far), his prestigious sideman gigs with BOB DYLAN and BRUCE COCKBURN and he's played on over 500 albums! We also chat about his 25 year career as a member of BLACKIE and the RODEO KINGS, his major music contribution to the hit TV show NASHVILLE and he's recently released a new album bLOW on the Highway 20 label owned by longtime friend Lucinda Williams. Colin has also won a GRAMMY award for producing Keb Mo's album Oklahoma and he's nabbed a staggering 25 JUNO award nominations! The Talk Music Podcast features host Tom Treumuth, a Multi-Platinum music producer/manager/entrepreneur. The focus is on both Canadian and Global music commentary. Over his 40 year music career, Tom Treumuth has worked across all aspects of the music industry, including as a talent scout for RCA New York (working closely with Gene Simmons) and producing over 60 albums, with 8 achieving Gold and Platinum status (Honeymoon Suite, Helix, Big Sugar). His Hypnotic label released over 100 albums across all genres via A&M/Universal. Tom also owned and ran a recording studio, was signed as a songwriter to RCA Publishing in New York, did artist management and served as a booking agent. More recently, Tom was Co-Managing Director of indie label Frostbyte (Universal) where he was involved in signing the Headstones and Matt Good. Tom also co-founded Latitude 44, a tech conference in Toronto and was Artistic Director for Estonian Music Week. Tom's career started as a musician in True Myth, who recorded the world's 1st digital rock album on Warner Music. Follow us on Facebook and Instagram.

Season 3, Episode 4: Darryl Hurs

Play Episode Listen Later Apr 22, 2023 52:14

The TALK MUSIC podcast this week features a great fun chat with guest DARRYL HURS who has a 30 plus year history in the music business. Darryl runs one of Canada's largest artist showcase festivals and conferences, INDIE WEEK and recently founded an additional 3 music conferences to help artists and anybody interested in a career in music navigate the biz. Our conversation includes the current state of the industry and how to monetize your career with tackling social media and networking. Darryl also currently works for CD Baby, he teaches at Harris institute in Toronto and his past resume includes graphic design, branding and event marketing for LIVE NATION as a freelancer. Darryl also recently launched a brand new online community for music industry professionals to connect and collaborate called DIT. More info here https://www.indieweek.com The Talk Music Podcast features host Tom Treumuth, a Multi-Platinum music producer/manager/entrepreneur. The focus is on both Canadian and Global music commentary. Over his 40 year music career, Tom has worked across all aspects of the music industry, including as a talent scout for RCA New York (working closely with Gene Simmons) and producing over 60 albums, with 8 achieving Gold and Platinum status (Honeymoon Suite, Helix, Big Sugar). His Hypnotic label released over 100 albums across all genres via A&M/Universal. Tom also owned and ran a recording studio, was signed as a songwriter to RCA Publishing in New York, did artist management and served as a booking agent. More recently, Tom was Co-Managing Director of indie label Frostbyte (Universal) where he was involved in signing the Headstones and Matt Good. Tom also co-founded Latitude 44, a tech conference in Toronto and was Artistic Director for Estonian Music Week. Tom's career started as a musician in True Myth, who recorded the world's 1st digital rock album on Warner Music. Follow us on Facebook and Instagram at: The Talk Music Podcast

Season 3, Episode 3: Jaymz Bee

Play Episode Listen Later Apr 8, 2023 64:43

This weeks guest is JAYMZ BEE who's known to many in Toronto as the “MAN ABOUT TOWN” and he is definitely one of our most visible colourful characters! He's a singer, bandleader, raconteur, producer, concert promoter, mentor, MC, an author of two books and for 21 years now has been the ultra likeable face of JAZZ.FM91. On the station he is the morning show co-host, fund raiser supremo, the creator of curated tours from Iceland to Cuba, host of The Jaymz Bee salons, and he's known as a champion of local talent. He's also a PR consultant, script writer and recently his short film Wild Music has won 22 awards!! I could go on and on… so I go deep with Jaymz on a fun, entertaining chat about everything! Our brief music feature is from the JAYMZ BEE spy album Music for Secret Agents. It's the classic song “Goldfinger” sung by Lee Aaron. For more info on Jaymz https://www.jaymzbee.ca The Talk Music Podcast features host Tom Treumuth, a Multi-Platinum music producer/manager/entrepreneur. The focus is on both Canadian and Global music commentary. Over his 40 year music career, Tom Treumuth has worked across all aspects of the music industry, including as a talent scout for RCA New York (working closely with Gene Simmons) and producing over 60 albums, with 8 achieving Gold and Platinum status (Honeymoon Suite, Helix, Big Sugar). His Hypnotic label released over 100 albums across all genres via A&M/Universal. Tom also owned and ran a recording studio, was signed as a songwriter to RCA Publishing, did artist management and served as a booking agent. More recently, Tom was Co-Managing Director of indie label Frostbyte (Universal) where he was involved in signing the Headstones and Matt Good. Tom also co-founded Latitude 44, a tech conference in Toronto and was Artistic Director for Estonian Music Week. Tom's career started as a musician in True Myth, who recorded the world's 1st digital rock album on Warner Music. Follow us on Facebook at: The Talk Music Podcast

Season 3, Episode 1: Terra Lightfoot

Play Episode Listen Later Mar 11, 2023 46:54

Season 3 starts off with a bang with singer-songwriter extraordinaire and monster talent Terra Lightfoot. She's been nominated for a Polaris Music Prize, a Juno award, and received a special Road Gold touring award for travelling millions of miles on tour promoting her music. She's released 4 albums internationally, toured with Bruce Cockburn and Blue Rodeo and just recently completed a cross-Canada tour with Blackie and the Rodeo Kings. Check out our conversation from her new home in Haliburton where we dig into her early career mentors, how she recorded her albums and her love of the recording process and how she has now branched out into being a Producer herself. We also chat about her extensive travels abroad and we have a lot of fun! For more info about her this is her homepage terralightfoot.com The Talk Music Podcast features host Tom Treumuth, a Multi-Platinum music producer/manager/entrepreneur. The focus is on both Canadian and Global music commentary. Over his 40 year music career, Tom Treumuth has worked across all aspects of the music industry, including as a talent scout for RCA New York (working closely with Gene Simmons) and producing over 60 albums, with 8 achieving Gold and Platinum status (Honeymoon Suite, Helix, Big Sugar). His Hypnotic label released over 100 albums across all genres via A&M/Universal. Tom also owned and ran a recording studio, was signed as a songwriter to RCA Publishing, did artist management and served as a booking agent. More recently, Tom was Co-Managing Director of indie label Frostbyte (Universal) where he was involved in signing the Headstones and Matt Good. Tom also co-founded Latitude 44, a tech conference in Toronto and was Artistic Director for Estonian Music Week. Tom's career started as a musician in True Myth, who recorded the world's 1st digital rock album on Warner Music. Follow us on Facebook at: The Talk Music Podcast Instagram at: the_Talkmusicpodcast

Are You Okay with “No?” – Matt Good (01/22/23)

Play Episode Listen Later Jan 22, 2023 34:47

Analyst Talk With Jason Elder

Episode 386: I've been to VMware Media Training

Software Defined Talk

Play Episode Listen Later Nov 11, 2022 67:47

This week we recap VMware Explore Europe and discuss the Battery Ventures 2022 State of the OpenCloud report. Plus, some thoughts on cologne… Watch the YouTube Live Recording of Episode 386 (https://www.youtube.com/watch?v=N4_WdZ1ORs4) Runner-up Titles I have conference voice. I thought I had conference voice, but it's COVID. I painted a door. Blue blazer to black t-shirt ratio. The Java hyphen-hyphen capital X talk. I've been to VMware Media Training. Go to the Lenovo Booth. iBanker Butt Sniffing. The Sagrada Familia of iBanker Decks, except the summer interns finished it. That's like buying your steaks at Walmart. Like I said, yesterday I painted a door. Rundown VMware Explore Europe (https://www.vmware.com/explore/eu.html) State of the OpenCloud 2022 (https://www.battery.com/wp-content/uploads/2022/10/Battery-Ventures-OpenCloud-Report__2022.pdf) Them interns are busyAF over there (https://hachyderm.io/web/@cote/109315205406946279). Relevant to your Interests DevOps company JFrog grows at a healthy clip but investors aren't impressed (https://siliconangle.com/2022/11/02/devops-company-jfrog-grows-healthy-clip-investors-arent-impressed/) The future of writing software happens in Cloud Development Environments (CDEs) (https://www.gitpod.io/blog/future-of-software-cdes) Markets Weekend: Moneyball (https://www.axios.com/newsletters/axios-markets-ed2b997f-75a7-4d51-b357-9204b2eded00.html?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosprorata&stream=top) Kyndryl loses $281m as modernization agenda continues (https://www.theregister.com/2022/11/03/kyndryl_q2_fiscal_2023/) Twilio's stock crumbles on poor revenue guidance (https://siliconangle.com/2022/11/03/twilios-stock-crumbles-poor-revenue-guidance/) Aboard: From clutter to clarity for you and your team. (https://aboard.io/) Apple is now valued more than Alphabet, Amazon and Meta combined (https://markets.businessinsider.com/news/stocks/apple-alphabet-amazon-meta-market-value-cap-trillion-big-tech-2022-11) CEO Patrick Collison's email to Stripe employees (https://stripe.com/newsroom/news/ceo-patrick-collisons-email-to-stripe-employees) 1 big thing: Passkeys enter the mainstream (https://www.axios.com/newsletters/axios-codebook-e54935ff-fc39-4aef-9529-a5468abc9129.html?chunk=0&utm_term=emshare#story0) Nix (https://whynowtech.substack.com/p/nix) Twitter Now Asks Some Fired Workers to Please Come Back (https://www.bloomberg.com/news/articles/2022-11-06/twitter-now-asks-some-fired-workers-to-please-come-back) WSJ News Exclusive | Facebook Parent Meta Is Preparing to Notify Employees of Large-Scale Layoffs This Week (https://www.wsj.com/articles/meta-is-preparing-to-notify-employees-of-large-scale-layoffs-this-week-11667767794?mod=e2tw) Musk orders Twitter to cut infrastructure costs by $1 billion - sources (https://www.reuters.com/technology/musk-orders-twitter-cut-infrastructure-costs-by-1-bln-sources-2022-11-03/) Amazon EC2 Introduces Replace Root Volume to Patch Guest Operating System and Applications (https://www.infoq.com/news/2022/11/ec2-replace-root-volume/) EdgeDB raises $15M ahead of the launch of its cloud database service (https://techcrunch.com/2022/11/07/edgedb-raises-15m-ahead-of-the-launch-of-its-cloud-database-service/) Kindness, Tech Staffing and Resource Allocation (https://redmonk.com/rstephens/2022/11/01/kindness-and-staffing/?ck_subscriber_id=512840665) Google and Meta Hiring Levels (https://twitter.com/eladgil/status/1589271330255699972) Ionic + Outsystems: The Future of Enterprise App Development (https://ionic.io/blog/ionic-outsystems-the-future-of-enterprise-app-development?utm_source=twitter&utm_medium=social&utm_campaign=outsystems_2022) New OSS Security Projects: cnquery and cnspec (https://blog.mondoo.com/cnquery-cnspec) Apple Supposedly Dumping the 'Hey!' From Siri's Wake Phrase (https://gizmodo.com/apple-hey-siri-wake-trigger-change-google-amazon-alexa-1849753396) Imploded Stocks of the Day: Carvana, Twilio, Atlassian, Cloudflare (https://wolfstreet.com/2022/11/06/imploded-stocks-of-the-day-carvana-twilio-atlassian-cloudflare/) Twilio Stock: Absolute Disaster (NYSE:TWLO) (https://seekingalpha.com/article/4554174-twilio-absolute-disaster) Twitter user growth is at “all-time highs” under Elon Musk (https://www.theverge.com/2022/11/7/23445476/elon-musk-twitter-user-growth-all-time-high-advertisers) Legacy's Revenge: Oracle, SAP, IBM Market Caps Rise as Cloud Natives Fall (https://accelerationeconomy.com/cloud-wars/legacys-revenge-oracle-sap-ibm-market-caps-rise-as-cloud-natives-fall/) Nonsense Big announcement pre-re:Invent (if true) (https://twitter.com/aselipsky/status/1589645626769543168) Sponsors Teleport — The easiest, most secure way to access infrastructure. (https://goteleport.com/?utm_campaign=eg&utm_medium=partner&utm_source=sdt) Conferences All Day DevOps | The World's Largest DevOps Conference (https://www.alldaydevops.com/), Nov. 10th THAT Conference Texas Speakers and Schedule (https://that.us/events/tx/2023/schedule/). Jan 15th-18th use code SDT for 5% off CloudNativeSecurityCon North America (https://events.linuxfoundation.org/cloudnativesecuritycon-north-america/), Seattle, Feb 1 – 2, 2023 SDT news & hype Join us in Slack (http://www.softwaredefinedtalk.com/slack). Get a SDT Sticker! Send your postal address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) and we will send you free laptop stickers! Follow us on Twitch (https://www.twitch.tv/sdtpodcast), Twitter (https://twitter.com/softwaredeftalk), Instagram (https://www.instagram.com/softwaredefinedtalk/), LinkedIn (https://www.linkedin.com/company/software-defined-talk/) and YouTube (https://www.youtube.com/channel/UCi3OJPV6h9tp-hbsGBLGsDQ/featured). Use the code SDT to get $20 off Coté's book, Digital WTF (https://leanpub.com/digitalwtf/c/sdt), so $5 total. Become a sponsor of Software Defined Talk (https://www.softwaredefinedtalk.com/ads)! Recommendations Brandon: The Vow, (https://www.hbo.com/the-vow) Season 2 (https://www.hbo.com/the-vow) Matt: Good customer support Fractal Design (https://www.fractal-design.com/products/cases/define/define-mini-c/black/) Bare Creek Trail Run (https://barecreektrailrun.com.au/) Coté: whatever version of “Wheelz of Steel” they have in Apple Music (https://music.apple.com/us/album/wheelz-of-steel/263570527?i=263570553) is so much more detailed. You can everything, like you're in the room. There's all sorts of asides and little comments that I've never heard before. Photo Credits Header (https://unsplash.com/photos/kMde0v9tYYM) CoverArt (https://unsplash.com/photos/k5eFm1f2esQ)

Payments Provider - Elan Credit Card (#44)

The CUInsight Network

Play Episode Listen Later Oct 28, 2022 33:15

“The people helping people mantra is real, and you are making a difference.” - Matt GoodThank you for tuning in to episode 44 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today's show is Matt Good, Senior Vice President and Director of Regional Partnerships at Elan Credit Card. Elan partners with credit unions to offer a program that provides industry-leading credit card solutions to their members. Credit card usage continues to increase, especially with the world becoming more digital. Elan works to remove all credit risk, compliance risk, and more, allowing credit unions to offer successful solutions while earning risk-free income. During our conversation, Matt explains how credit unions and small businesses can team up to serve their community. He speaks to the challenges of the ever changing digital world and how these changes affect operations, causing small businesses to look towards financial institutions for all-in-one service. Matt shares an affordable and multifaceted solution that credit unions can offer to streamline these services and increase revenue. Matt discusses best practices for choosing a merchant services partner along with key considerations to develop a successful partnership.Tune in to hear how Elan positively impacts communities and includes their credit union partners in doing so. Matt explains the importance of charitable giving and community outreach to members and the potential negative impact if credit unions do not get involved. Looking forward, Matt discusses upcoming trends and ways that Elan plans to continue supporting credit unions in the future.As we wrap up the episode, Matt shares his admiration for Sparky Anderson, which podcasts he listens to while running, and what he enjoys in his downtime. Enjoy my conversation with Matt Good!Find the full show notes on cuinsight.com.Connect with Matt:Matt Good, Senior Vice President and Director of Regional Partnerships at Elan Credit Card matt.good@elanfs.comwww.cupartnership.comMatt: LinkedIn Elan: LinkedIn | Twitter

ATWJE - Amy Varela - The Sharing Analyst

Play Episode Listen Later May 9, 2022 64:01

Episode: 00106 Release Date: May 9, 2022 Description: Amy Varela gives tribute to analysts who had helped her grow in the analytical field as well as discusses the differing workplace cultures between the departments she worked at. Amy brings two badge stories to this week's episode: one involving a case she worked with the National Center for Missing and Exploited Children (NCMEC) where a missing child (now grown adult) was found using aging software, and another involving a homicide investigation. Amy is currently a crime analyst with the Redlands Police Department as well as the current president of the Inland Empire Crime & Intelligence Analysts Association (IECIAA). CHALLENGE: There are Easter eggs in one of the tables of the chapter that Jason wrote for the IACA textbook. First-person to email us at leapodcasts@gmail.com about what the Easter eggs are will receive a $20 gift card from us. Happy hunting! Name Drops: Brian Gray (00:07:48), Christine Charlie/Jody Summers (00:09:33), John Beck/Michelle Kelly/Natalie Campbell (00:50:10), Natalie Campos (00:52:22), Matt Good (00:53:48), Albert Mesa (00:59:21), Steve Gottlieb (01:01:34) Public Service Announcements: Brian Gray (https://www.leapodcasts.com/e/atwje-brian-gray-the-remarkable-analyst/) Albert Mesa (https://www.leapodcasts.com/e/albert-mesa-the-connection/) Related Links: https://www.missingkids.org, https://extension.fullerton.edu/professionaldevelopment/certificates/crime Association(s) Mentioned: Inland Empire Crime & Intelligence Analysts Association (IECIAA), IACA Vendor(s) Mentioned: ESRI Contact: https://www.linkedin.com/in/amy-varela-44a43868/ Podcast Writer: Mindy Duong Podcast Researcher: Theme Song: Written and Recorded by The Rough & Tumble. Find more of their music at www.theroughandtumble.com. Logo: Designed by Kyle McMullen. Please visit www.moderntype.com for any printable business forms and planners. Podcast Email: leapodcasts@gmail.com Podcast Webpage: www.leapodcasts.com Podcast Twitter: @leapodcasts YouTube Version: https://youtu.be/nhP5_uyAhVA 00:00:17 – Introducing Amy 00:05:53 – Certification & Internship 00:15:28 – Starting at Pomona 00:19:55 – Supporting the Gang Unit 00:23:03 – ABS: 1960s Missing Person 00:32:56 – Break: Brian Gray & Albert Mesa 00:34:02 – Starting at Redlands 00:37:20 – ABS: Homicide Linked to a 1970s Case 00:45:58 – Catalytic Converter Theft & ESRI Solution 00:53:56 – Inland Empire Crime & Intelligence Analysts Association 00:58:05 – Plateauing 01:03:11 – Words to the World

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S5E79 Bass Fishing for Noobs - All things fishing w/ Matt Good

Paddle N' Fin

Play Episode Listen Later Mar 14, 2022 67:35

Tonight on Bass Fishing for Noobs, we welcome Ohio angler Matt Good. Matt has his hands in many different fishing related ventures from content creation on his youtube channel to making a wide variety of his own baits including hardbaits, soft plastics, and jigs. After a quick introduction, Sean and Matt dive in to what it takes to get started making your own baits, and the head spinning amount of options availalbe to you while doing so. We also cover some of Matts favorite baits and techniques for rivers and lakes. So tune in and listen as Sean gets to chat with a super well-rounded angler as he passes on some of his knowledge. Thanks Matt! Check out Matt's online content at: Youtube: https://www.youtube.com/c/G2GFishing Instagram: https://www.instagram.com/g2gfishing/ Other things mentioned in this episode: https://www.sugartitcustomlures.com/ https://www.tacklewarehouse.com/Strike_King_Bitsy_Bug_Jig/descpage-SKBB.html https://www.picassooutdoors.com/product_p/pshock.htm https://www.river2seausa.com/product/whopper-plopper-130-90/ https://www.hobbylobby.com/Crafts-Hobbies/Model-Kits/Airbrushes/Iwata-Eclipse-All-Star-Versatility-HP-CS-Airbrush-Kit/p/848 Dale Hollow Event Sign up- https://tourneyx.com/leaderboard/standings/paddle-n-fin-open-on-dale-hollow Dale Hollow Lodging- www.eastport.info Fantasy Kayak League- www.paddlenfin.com/fantasy Waypoint TV- https://waypointtv.com Patreon-https://www.patreon.com/paddlenfin Podcast & Website- www.paddlenfin.com YouTube- https://www.youtube.com/paddlenfin Email- paddlenfin@gmail.com Social Media- @paddlenfin Yak Gadget- www.yakgadget.com Pelican Professional- www.pelican.com Rocktown paddlesports - rocktownadventures.com JigMasters Jigs- https://jigmasters.com Learn more about your ad choices. Visit megaphone.fm/adchoices

ohio noobs bass fishing matt good

Episode #6 (Part II): ACCELerating P2E Gaming with NFTs

The ACCEL Podcast

Play Episode Listen Later Mar 11, 2022 24:06

On Part One of this two-part series, you were introduced to Matt and Brian from the ACCEL Gaming Division. We discussed their background as it pertains to blockchain and gaming, involvement with ACCEL as well as P2E Gaming and their use of and integration of NFTs.On today's episode of the Podcast, Scott, Eric and Ryan welcome back Matt from the ACCEL Gaming Division to discuss how P2E Gaming, NFTs, and two exclusive projects that the ACCEL Gaming Division are working on!-----------------------------------------Episode Transcript:[Scott] On today's episode of the ACCEL Podcast, we dive deeper into the world of blockchain games and their use in the NFT World. As always, my name is Scott and I am Eric and I'm Ryan. You're listening to the ACCEL Podcast defining a decentralized view future, One listen at a time.[Scott] Thanks for tuning into part two of our series on blockchain gaming. We wanted to do something a little different this time with regards to putting the podcast together, and what we came up with was to survey the community or rather solicit questions on topics of P2E Gaming, Play-to-Earn Gaming and their use and integration with NFTs. [Ryan] So Matt, I wanted to welcome you back onto the ACCEL Podcast. How are we doing? [Matt]Good, pretty good. Thanks for having me. [Ryan] Always our pleasure. But right out the gate I feel like we've got to set the record straight as one of the leads of the ACCEL gaming division. What kind of games do you like to play? [Matt] Honestly, I like hard games. I've always been a big fan of platformers. My favorite game when I was young was Sonic. Still to this day I also love RPGs. I played most of the Final Fantasy series and a lot of the current very modern RPGs. I'm currently playing Eldon Ring. I think it's an absolute masterpiece and I'm honestly up for anything that seems some sort of a challenge or a good build up on an RPG element. [Eric] So Matt, I wanted to go back to the basics from our earlier episode in relation to what P2E or Play-to-Earn games are on. Maybe you could give us some examples of the P2E Games, what blockchains they exist on, and maybe some games that currently aren't in the space that you think could come to the blockchain. [Matt] I think the Play-to-Earn model, even though not formally it has existed for the longest time. And just calling out to our previous example. In the previous episode, RuneScape was a game that people actually started trading items for your money very long ago. And then that model was also formally implemented in Diablo Three and casually seen in World Warcraft, where it was a bit more informal. So the P2E aspect of trading time for some reward. Usually money has existed for the longest time. You can call on online casinos, online card and poker platforms, et cetera. At least those would be most of the games that would be outside of the space. And if we were to go inside the space, you have a lot of gains that have existed for a while. You have mostly yield farming gains, kind of like Axie Infinity, Crypto Cars, Bomb Crypto. A lot of these have very good options as well, and I think it's gotten pretty popular these days, so those are great examples. [Eric] So my question, can you be more type specific. In your opinion, what are the best blockchains or the best platforms that relate to the P2E Games, which makes it the easiest to navigate. [Matt] I would say anything that's currently built upon the most mainstream platforms, like you have Ripple, you have Ethereum, you have Bitcoin, which not a lot of games are tied to. Most of them are tied to Ethereum and Ripple. So I would look into something with that. You also have BNB and other big options, and it generally is going to be tied to whatever the devs think is the most stable platform to build upon. [Eric] All right, so now that you touched upon with the devs, in a devs opinion, let's say, or in your own opinion, if you're acting as a Dev, what would be the most profitable? [Matt] I would say just not to give out names because I would get burned for that. But whichever has the most potential for growth, because as the game grows, as the community grows, as the base grows, so does everything else tied to it, the tokens, the rewards, and everything gets better. So whatever is going to have the biggest room to grow is going to be the thing that's going to give the most returns. [Scott] So I guess it kind of follow up question of that is, I completely understand that. I think we see this craze with there being talk about Solana and Matic being big for gaming, but the big thing is for it to be scalable. Can you kind of give us a little bit of an explanation how these P2E Games are kind of profitable for the developers, even going back to the online poker and stuff like that, how do you actually make money off of it? And how is it that you're not throwing money at making these games that just don't have any returns on them? [Matt] Yeah, it usually comes down to how you model the economy of the game itself. For example, the real money trading market and Diablo Three actually had a transaction Commission for every buy and every sale. So that is also true with a lot of the current crypto games. There is a transaction fee that is being used in every single transaction by yourself. Kind of like being repetitive here, but that's usually how devs can still hold a pool of the big amount of those resources to make sure that they don't run out, to make sure that they can scale over time to make sure that tokens don't get overcapped and to its own. It's similar to how every company operates when you're first starting out in a company, you're always going to have some sort of shareholding because you're invested in the project and they can't really pay you a full salary. So they pay you in equity that gets you involved. And that makes you be sure that if the company does well and it scales, then so is going to be your share. [Scott] That makes sense. So it's all about kind of making sure at the early stages you're bringing in the right people and then making sure you have the right backing. I guess that kind of ties into what my next question would kind of be. And it's a commonly asked question that we see a lot over in the ACCEL community is how does P2E Games work in attracting people that aren't currently interested in the crypto space? Are you seeing kind of trends that are starting, that are really kind of pushing for that game, by experience, by outside investors that maybe might be involved in investing, but not in crypto or even individuals that might not invest at all? [Matt] I would like to break that into different viewpoints for different kinds of profiles. First, as an investor, why would this be like an important thing to you? Because as an investor, like crypto projects actually have a very good standpoint in the fact that they can actually have a bigger growth than most of traditional investments. So it's a very attractive market to get into. Also, as the game skills, as the community scales, you can also bring a lot of other things to the table where we touched a bit on the last episode about things like fractal ownership. So you don't even have to bring money all the time. You don't have to bring funding on the time. Maybe you own your musician, you want to stay a part of your music. Ownerships are all right. So you can get people that get that NFT can get royalties, and there are so many other valuable things that you can actually just convert into this game or market. And then from the player's side, obviously most of the people you have people that have been in crypto for a while, and you have people that have games for a while. For those who have games for a while, like me, it's really cool because now I can actually sit for hours in front of a screen, play, be good at a game and actually get something out of it, rather than my mom telling me to go to bed. So that's from one side and then you have the other side, which is the people that are in crypto who usually are more into the investment side, they actually have a fun way of interacting with their tokens, a fun way of watching those stakes and rewards and investments grow in a way that you're more of an active participant into everything. And it's a bit fun rather than just sitting there and watching candles on a chart. Not that's a bad thing, but there's more to life than that. [Ryan] So Matt, I wanted to backtrack for a moment and specifically discuss the earn in Play-to-Earn games. Could you discuss how and what exactly players earn in these games and how NFTs come into play? [Matt] Absolutely. Well, the earned part of any interaction that involves real money is done through tokens. 99% of the time is done through tokens. When you go to the horse tracking bed. Like you get this little slips of paper that you can later and cash in if you win. When you go to the casino, you get chips that you can cash in if you win. And sort of every single game has that mechanic built in where you win tokens inside the game and then you convert your tokens to get outside of the game. And this draws a very strong parallel with how everything in the physical world currently works. So the model is not really that different. And where do NFTs come into play here? A lot of these can usually be done or used as collection based items of a Rarity based items. And you can hold these NFTs that would be implemented into the game. And as the NFT or the usage of the character or the item or anything that it is gets more popular and more popular and it increases in value because the community perceives it to be rare or to be more valuable than others. That's a really good way for people to get involved is like, if you have the sense that an NFT is going to become popular, you can get it minted early and then when people use it, when it becomes popular, and what increases value and someone wants to rent it off of you or someone wants to permanently buy it off of you, it'll most likely have increased in value from when you brought it in. [Eric] So Matt, touching on NFTs and regarding NFTs because we know how huge they are now in the crypto space, how they function within the P2E Garning model. Could you talk a little bit about that? And ACCEL's recent acquisition of the Soldiers of the Metaverse NFT collection and how the SOTM NFTs will be tied into ACCEL and What I'm starting to hear their Mortal Kombat style P2E Game that is currently in their development, which I know you have a tremendous impact on. [Matt] Oh yeah, it's been such a fun time to work on the model for the Satin acquisition. And I think you have the basics, which not all of the NFT's are currently implemented in the game. We have a decent line up of characters, but not all of them as of yet. So the NFT in itself will increase in value as the game increases in popularity. Because who doesn't want to own a very rare Batman comic? If you're into comics, it's sort of the same community perception that makes you geo cards, rare, magic cards rare, like comic books are very rare or old collectibles, et cetera. Those things are very important because they tie back to someone's ability to own the NFT, believe in the project, but not necessarily play the game. There's people that don't like fighting style games. There's people that maybe they didn't like how complicated certain inputs might be, or they might not be their favorite time type of game. So that allows and gives people the flexibility to have something sticked into the game, not necessarily have to play it because you don't like the mechanics of the game itself, and then you can still participate somewhat into how everything's going to go up into the game. [Eric] So, Matt, if it's possible to could you just elaborate a little bit on the beta access in relation to the NFTs? [Matt] Oh, yeah, absolutely. That's something that has come up recently. The game is currently in beta access. We're working with a limited pool of people that are currently testing the game and helping out with ironing the bugs and making sure that we find anything that might be exploitable, et cetera. Because when you're going to stake tokens into a game, you want to make sure that everything is stable and fair as possible. The beta access, I think, has been going on, not for too long. It's still going to be out there for a bit. So if someone wants to get involved, I think it would be a good idea to look up the project. And obviously as the game goes on and it moves to like a pretty lease sort of endpoint, all the other questions are going to be answered over time. Right now, I can tell you I've actually played it and it's really fun. And the mechanics, at least the fighting game mechanics are really solid, not great with inputs, but that didn't stop me from actually just getting a combo or two in. [Ryan] Matt, that's good stuff. That's good stuff. But what if I'm not interested in playing this game? So is there an incentive to purchase and hold one of the Soldiers NFTs if I'm not interested in playing this game? Yeah, there would be, because for the same reason that I own a big ass Batman hand painting, because it's more related to how people perceive the value of the community around the game itself, rather than you just playing the game. There's a whole bunch of people that have a million posters or a lot of things, and I'm not good at drawing, but it's not going to stop me from going out and investing in something that I believe is very well drawn and stuff like that, because as I said before, it allows me to participate in something and being a part in something without actually having to play it. If I own a soldier and the game becomes popular, that's also going to benefit me because my soldiers both the Mint price if it were to be reissued or new soldiers were to be issued, and the acquisition price for my own NFT as well is going to go up. So even if I don't play, there are still ways for me to benefit off of the project. [Scott] So I guess, Matt, my next question would kind of be for you. We brought in a developer recently that was added to the team that kind of specializes in staking pool build out. And one of the things he does is NFT building out for staking pools. And it's kind of a new concept that's really starting to catch on. And with passive income being a huge part of ACCEL, can you kind of elaborate a little bit on how these NFT Staking pools work and what you kind of see them doing in the future? [Matt] Yes, I think I am not an expert in the topic, but honestly, it's one of the trends that I've seen come up a lot recently. And the idea of an Ft staking, if I'm not mistaken, would be among the lines of something similar to rent, kind of like you can put your entity out there and people can use it. And obviously, for every win that the character has, you get a bit of a share. And that is also true for other games where you actually are the owner of something, but you still get royalties if someone else rents it out for usage. And a common topic that comes to mind for that is, again, just the RMT market and Diablo Three, where not only you could purchase weapons, you could actually just borrow them for a day, but you have a lot of these very good options to own something and not having to sell it for someone else to be able to use it. And at the same time, given that you didn't have to sell it, you also were able to accrue, one might say rent or profit off of it, kind of like in the horse track how the jockey isn't really the one that owns the horse. So the guy that owns the horse still gets profits if the horse wins and the jockey get profits if the horse wins. So it's sort of like this mixed ownership model that allows people, as we said before, people that might not have zero interest in playing the game. They can stake an NFT that is actually currently tied into the game for people that do want to play the game but may not have an NFT ready at the moment for them to be able to play, to stick to win, and then they both profit a lot from that interaction. [Scott] Okay, Matt, so I guess they got a little bit of a follow up question for you, because I think the big thing that we kind of see with what we were just talking about, people want to be able to profit off of NFTs, and I think something we really want to see is the ability to bring our own art or ideas to life. Is this something that you kind of see how some of the games have to is the ability for people to bring their own ideas, their art into fruition? [Matt] That's kind of a hard question, and I want to divide it into two parts. I would say both yes and no. And the reason for that is that it can be done. But that doesn't mean every project is going to implement it. Why? Because you can build the Game around the NFTs, or you can build the NFTs around the game, which is kind of like the example with Axie and like the current games that you have out there, because the NFTs are specifically designed to work in a pattern in a way that the game itself implements, rather than the Game having to adapt to any new NFTs because there are not a lot of interoperability projects. And interoperability. What it means is basically a way for the same item to work in different ways in different games. There is, I think, the Loot project, and it's really, really cool because every single game can infer the stats of the items themselves. Like they just give you the NFT, so you can basically implement it in any way that you'd like. But that also requires a lot of manpower. It also requires you to be able to implement something that bridges that interaction with a random NFT. And that is not only rendering or models or physics or whatever it is, it's something that is really hard to plan when basically the NFT world is endless. So, yes, I believe there might be a project in the future. I can see projects coming up that sort of implement that, but I also see it's going to be very hard to do. So I think we might still be as a community as a whole. Like the NFT community still might be a bit far off from getting that done. It's definitely a huge stream to have, and it's definitely something that I would look forward to. But at the current time, with the current capabilities, I think we're still a bit far away from that. [Eric] So, Matt, it seems like a lot of these P2E Games require some sort of initial investment at first to play. But do you know of any games that don't have any buy in but still use the P2E Model? [Matt] Yeah, I can think of a few, honestly. There are, if I'm not mistaken, at least one or two games that have that implemented. But to be more specific, I want to talk about an upcoming game. It's called PHLIP. You're going to see it soon in the announcements, if not already. And this sort of ties back to the previous question, which is something that I like a lot. And PHLIP is one of the first games that sort of implemented this kind of freestyle mode into the NFTs because it's just a card game, but it's really fun, and I suggest you check it out. [Eric] So, Matt, you've intrigued me a little bit here about PHLIP, but you kind of gave us some info, but you really didn't let us know what it's about. Could you just give us a little more so our listeners can really get a greater grasp of what PHLIP is about? [Matt] So basically, yeah, this game has a similar model to Cards Against Humanity, but implements a lot of more of the freestyle way where you can come up with your own phrases. There's going to be cards that you could mint as NFTs, and they're also going to follow that model that we've mentioned about before. The general idea of the game, if you haven't played Cards Against Humanity, is to just come up with the funniest possible phrase to an image. An image is going to be thrown out, and then you just throw your cards. Whoever gets the funniest answer is going to win. And then cards are going to have different rewards. And basically, like, if you get voted by the judge, you're also going to get some rewards. And that's a really fun way of getting involved playing a game. If you're currently not involved in the crypto space that you like to have fun and all these fun games, that is a really good gate into whatever it is because you can be funny. And if you're funny, you have currently found a way to make that funny profit for you without having to go to stand up comedy and Saturdays. [Ryan] So, Matt, how do you feel about the Soldiers of the Metaverse project or even the PHLIP project? Are you guys, ACCEL or does ACCEL have any special plans to keep it fresh and relevant for new players coming in? [Matt] Yeah, that's a great question, and I think it would be important or interesting for people to know about that, because you might think that people that come in and made first come, first served, and they're the only ones that are going to get good rewards with time. And that's not true. The idea is that we want to bring in as many people as possible. We want to bring in people not only right now, we want to bring in more and more people as the project evolves and grows and implement new mechanics, implement ladder, implement tournaments, implement different sorts of things that will make the game evolve over time, like the soldiers of the metaphors that you're seeing right now that you're going to see at launch will not be the solution of the matters that you see two to three years from now. We want to make sure that this project goes on for a long while, and that requires a very delicate balance of a lot of things, but also a lot of work from our part to keep it fresh and making sure there's always, like, different things. So the community is always excited about the next thing that's going to come, and that's the same for Flip. I think while being a simpler game, there's still a lot of different things that can be done for that. So that's something that we're also looking into. [Eric] So, Matt, is there anything else you can tell our listeners about how we kind of plan to tie the ACCEL gaming ecosystem together as a whole. [Matt] Yeah, actually I have a very good nugget for everyone out there listening and that is that we are working every game in such a way that it is either directly or indirectly tied to one another. So if you're a part of one, you're always going to have preferred access to the next one. You can get probably early access to some of the newer games. You can get preferred staking when converting to one game to another. There's a million surprises coming off and I would strongly suggest that if you are not an existing holder you can come in now. There's a lot of cool things coming in, especially with NFT minting. So that's going to allow you to be part of a very select group of people that get to test a lot of these things early. [Eric] Once again, I want to thank all our listeners for tuning in again today to the ACCEL podcast. Please feel free to join us on Telegram or check the show notes for our link tree. [Ryan] And Matt, thank you for your time and for being a part of the ACCEL podcast, especially this two part mega episode. As Eric said previously, check out the show notes for all of our links and our link tree and even a full transcript of this episode. You want to go back and read some of the things that were said as always sit back, and ACCEL!-----------------------------------------The Information presented in this podcast is provided for educational, informational, and entertainment purposes only, and without any express or implied warranty of any kind, including warranties of accuracy, completeness, or fitness for any particular purpose. The Information contained in or provided from or through this podcast is not intended to be and does not constitute financial advice, investment advice, trading advice, or any other advice. The Information provided from or through this podcast is general in nature and is not specific to you, the user or anyone else. You should not make any decision, financial, investment, trading or otherwise, based on any of the information presented without undertaking independent due diligence and consultation with a professional broker or financial advisor.You understand that you are using any and all information from this podcast at your own risk.

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Episode 171: Jamie Loftus v. The Olympics

Blocked Party

Play Episode Listen Later Feb 28, 2022 103:57

Sweeps Month comes to a rousing conclusion as Jamie Loftus (comedian/writer) returns to become best friends with Tony Hawk (just as we are) by being blocked by none other than the Olympics themselves. Jamie actually tracks down the IOC headquarters in Switzerland to try and get her Twitter account back in a valiant Block Tale and Stefan gets thrown back to his mock draft-ruining days with the listener Block Tale. After the longest intro ever, Jamie tells us about why she had to miss Trivia Party last week: because she was attending Ghost Church. We learn all about channelling spirits as Stefan and John decide to get into the slime business, and Jamie learns about the two ghosts that follow her around constantly. Plus, we wonder about the existence of a beach plum, Jamie wants a Nicole Kidman AMC ad supercut, and Stefan and John have weirdly symbiotic tweets about Elden Ring. If you want to feel more in symbiosis with the pod, head on over to patreon.com/blockedparty, where $5/month gets you access to THREE bonus episodes every single month. Last week was a big one, as we released a Canadian Education episode on Matt Good with former fun. lead singer Nate Ruess, and the aforementioned Trivia Party makes its triumphant return with Branson Reese joining us. We've got lots of great stuff planned for March, plus merch discounts, an exclusive Discord, and more! Jamie Loftus is a comedian and writer whose weekly podcast, The Bechdel Cast, can be heard wherever you get your pods. You can also seek out her three limited-run series, "My Year in MENSA", "Lolita Podcast", and "Aack Cast" and keep an eye out for her upcoming series on the spiritualist movement later in the spring. You can follow her on Twitter at @jamieloftusHELP.

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#238: Robert Thornton, Paul Hogan, Matt Good, Euro Tour Preview

The Weekly Dartscast

Play Episode Listen Later Feb 24, 2022 69:51

Co-hosts Alex Moss and Burton DeWitt are back with a new episode ahead of the return of the European Tour this weekend. First up, Robert Thornton (11:13) calls in to look back on his recent run to the World Seniors Championship title at the Circus Tavern, reveals why his teddy was missing on stage, and also what his favourite song by The Proclaimers is. Next, Paul Hogan (34:07) stops by to discuss his recent win in the Riley's UK Open Amateur Qualifiers, winning through the qualifiers for a record sixth time, as well as look back at the last two years and securing a return to Lakeside in April. Then, Matt Good (52:55) joins us to reflect on securing his major debut at the UK Open, after winning the first Riley's Norwich qualifier, which included a nine-dart finish on the way, and talks through his darts journey so far and his hopes for Minehead next week. *** Sponsorship available! Want your business advertised on the show? Email weeklydartscast@gmail.com for more details and a free copy of our new sponsor brochure! *** Enjoy our podcast? Make a one-off donation on our new Ko-Fi page here: ko-fi.com/weeklydartscast Support us on Patreon from just $2(+VAT): patreon.com/WeeklyDartscast Thank you to our Patreon members: Phil Moss, Gordon Skinner, Jan Echtermann, Terence Harrison, Craig Weight, Connor Ellis

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Episode 170: Michael Hale v. Bowling for Soup

Blocked Party

Play Episode Listen Later Feb 21, 2022 73:06

It took 170 episodes, but Michael Hale (Your Kickstarter Sucks) finally joins us for a main episode and...let's be honest. If you're a fan of this show, or YKS, or hopefully both, you know exactly what you're getting here. It's John's worst nightmare as Stefan and DB run roughshod all over this thing, introducing John to a host of online freaks and scoundrels. But it's a blast, as we take a look at past guest Jon Hendren's surprisingly robust scoring system for these weird reply guys, Stefan remembers a classic online moment, and one of the freaks fulfills a special request. We do get into some "normal" (?) stuff too I guess, as Mike gets blocked by one of the guys from Bowling for Soup for saying he died in a Murphy bed (you know, normal stuff), Stefan finds an insane movie trailer, and we discover the joy of Quebeçois Boomhauer. If you want to discover more joy, you can head on over to patreon.com/blockedparty, where $5/month gets you access to THREE bonus episodes every single month, including a special double dose of bonus goodness coming this week, as Nate Ruess joins us for a Canadian Education episode on alternative rock weirdo Matt Good, and Branson Reese takes part in Trivia Party with our venerable quizmaster, Meg Walls. Plus we've got merch discounts, a great Discord, and more, so head on over to Patreon to support the beautiful Blocked Boys. Michael Hale is a podcaster with Jesse Farrar, and together they host Your Kickstarter Sucks, a weekly rundown of the worst Kickstarter has to offer. He can be found on Twitter at @dogboner.

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Why NFTs Are A Long Run Deal With Matt Gaser

The Long Run Show

Play Episode Listen Later Feb 17, 2022 38:05

In this episode of The Long Run Show, we chat with Matt Gaser, Chief Executive Officer at Fabricated Madness about the future of NFTs. "I think the creative side of NFTs is just a small portion of the kind of utilities that NFTs will bring" "Your medical records will be an NFT, your mortgage is going to be an NFT because it's totally encrypted." "I think NFTs are going to be an integral part in the sale of goods, the transfer of funds" Matt's impressive resume includes well-known projects such as CG animated TV series Star Wars: The Clone Wars. Matt recently left his career of 20 years to start his own business in the NFT world working on many projects, one of which is The Chronicles of Dr.Zammys where a fantasy doctor in a whimsical universe called Gallagan, fights a virus coming from another dimension.Dr.Zammys is also planned to be an animated TV series.Guest:Matt Gaser LinkedIn: https://www.linkedin.com/in/mattgaser/Project Website: https://www.drzammsy.com/FAQ: https://www.drzammsy.com/faq/Links to purchasing our NFTs: https://www.drzammsy.com/get-nfts/Personal Artist site: https://www.mattgaser.com/Wax Blockchain: https://twitter.com/WAX_ioFAQs: https://www.drzammsy.com/faq/https://wax.atomichub.io/Hosted By:Austin WillsonMichael O'ConnorTranscript:So welcome back to another episode of The Long Run Show. This is Austin Willson, along with my cohost, Michael O'Connor.Matt: Good to be here.Q: We actually have our first guest today. We're gonna be talking about NFTs over the long run and our guest is actually deep in the space right now, creating NFTs is he's got quite the resume to back it up too. He's not just a guy in Microsoft paint, making pictures. He's got quite the artistic portfolio. I'd like to introduce Matt Gaser. He is a part of the project of The Chronicles of Dr.Zammsy.So Matt, welcome to The Long Run Show.Matt:Hey guys. Great to be here. Thank you. Appreciate it.Q:Our first guest on this is wild, right?Matt:Hey there's always a first, I'm happy to be be here and talk everything about NFTs, the future of NFTs and yeah, it's an exciting time.Totally amazing time for this kind of thing.Q:Yeah. It's wild. It's bubbled to the surface over what really the last two years here. So you're in a very exciting space right now. What's it? What's it like finding your way Matt: Very adventurous. I quit my job, doing what I did for 20 years to jump full steam into this. My partner convinced me about this time last year, Ralph. He helped found fabricated madness with me. And last April, we launched our first real NFT project that I incorporated trading cards as NFTs. And we sold. In April, our first set within an hour made 200,000 and we were like, oh, okay. This is real what's. Wow. What? But but it was a fascinating year last year. We learned a lot about the space. We learned a lot about what collectors are looking for. And it's changed drastically since that launch in April. And it's just insanely challenging. And the growth is exponential, but it doesn't come without its challenges. And yeah first time business owner out of this I've got a staff now it's, we're partnered with a bunch of people and venture capital is involved. It's just a crazy time. And we've got multiple projects in the works right now.Q:Wow. That's fantastic. Yeah. So it's like you said, 2021 we're in 2022 now. So 2021, I know that flew by quick, but it was a wild year for NFTs. And you said your first sale was, it was 200,000 for how many NFTs were included in that dropMatt: 5 different unique trading cards, but there was sketch cards, animation cards. Variants like epic, common, uncommon, legendary, and mythic all those kinds of things. And the collectors really grabbed on that, on the Wax Blockchain, by the way, we were on the wax blockchain. Okay. I think it's @WAXP if you're looking for investing into that crypto, but yeah it's a specific. Blockchain, that's really geared towards gaming and FTS and no gas fees.And it's carbon footprints pretty low in fact almost non-existent. It's but beyond all that, it's just like a fascinating place to sell NFTs and create games that are relating to the play to earn model. Yeah. So it sounds like there was a bit of a concept behind it, as far as like playing cards, Q:Pokemon Mike, I think you might've had experience with Pokemon growing up.I have always been a I've been a trading card guy, my whole life. I love the Pokemon cards and then did a little, a Hearthstone in my teenage years.Matt: I'm an artist from that I've actually painted illustrations for Hearthstone. Imagine. It's been a, it's been a really weird twist to be on the production side instead of just being a hired artist for those kinds of things and hiring other artists to do art as well. I just never thought that would ever happen. I thought I'd just be painting stuff for people and their movies and things like that forever. But yeah, it's been a really cool experience actually hiring other artists and getting them work colleagues of mine that I've known for 20 years and some new guys as well. And employing them. It's just such a weird concept, but yeah, that's, what's going on.Q: it seems like really from the story that you've already had from the founding of fabricated madness and the trading card collection, everything, that's just, I love that you immediately jumped and you're like low carbon. No gas fees, everything. It really feels like you guys are already, you've already taken the long run approach to you want this to be a trading card game that is around for years. It's not just a pump and dump NFT thing. It's not just a short-term thing. How did all that come about? What was the process for you of creating that, I guess a plan Matt: it came out of survival. The moment we launched our packs in April and sold out the first thing, all the collectors said was like, where are you going to be able to, what am I going to be able to stake your name? Where's your game, where's your white paper. Where's your game design doc. And we're like we don't have any of that. I thought we could just sell stuff and you'd collect it. And so we had to radically change our business model and it totally, re-invest almost everything we made back into production for two different games. So we're making a 3d adventure game. We're going to be releasing videos of that production here at https://www.drzammsy.com/And then we partnered with some good long-term friends longtime friends of mine that have a gaming studio called robot Cmonster games. And we asked them to take our trading card line and convert that into Flash Royal style video game. And so you're going to be able to collect our NFTs. I won't get into the whole details unless you want me to about the game, but it's just, you essentially play your cards in on this cool table. And they convert to actual 3d characters and they battle each other. And yeah. The idea for the game came from Ralph and I but the actual implementation of the whole production of the game is through our partnership with robot Cmonster games. But we have an entire team of 3d modelers, character artists animators that are helping us as well. So it's a really cool collaborate.But the 3d adventure game. We hired a tech guy right out of school, out of Scotland. Our 3d team is working on Dr. Zammsy laboratory and you get to shrink down to the micro realm.Dr. Zammsy is basically a fantasy doctor in a whimsical universe called Gallagan, and he's fighting a virus coming from another dimension. So he goes down into the microscopic level and fights these weird internet soldiers that are attacking his world, spreading this virus. So it's really timely the concept because it has to do with COVID in a way, but it's told in a fantasy star wars, Indiana Jones kind of setting Harry Potter kind of thing.On top of all of that, we partnered also real quick with a friend of our ours called his name is Matt Lyon. He's a creative director in the Hollywood world. And we're, we've actually structured a 10 episode treatment and a pilot episode, a script for this to actually be an animated series.Q: Wow. So yeah, very long run approach. You've got a lot of a lot of moving parts and it, I appreciate, especially in the NFT space, I appreciate something. That's a project unto its own and has things that, that can branch off of it rather than just. A collectible item. That seems to be where it seems to be, where everything's moving. There was obviously the big craze at the beginning of 2021. Everybody was like, oh, look at these collectibles. Just sell it for millions of dollars. Yeah. And I'm sure there's a space for that. But. I took some, I didn't buy an NFT until last fall. And it took some very heavy convincing by my co-host Michael to actually buy NFT Matt: It comes down to utility. That's a big word in the NFT space now. And know a lot of people don't just want to collect art. They want it to work for them. And have some kind of value. So real quick, you can actually stake our NFTs on the site called whenstaking.com. And by staking our NFTs onto that system, you can actually earn void and you can go to our FAQ on our website to learn more about that. But but it's so bizarre how you can actually. Purchase an NFT and then make money by just putting it somewhere. But the benefit of that is a utility, like I said, and that's why we're making two games and wanna wrap NFTs around our animated series. Our concept is that once each episode airs you'd be able to collect limited NFTs from the show after each episode. And then those would also be playable within our two games. So it's this like circular. Ecosystem that's involving our project in, in, on different platforms andQ: something that just jumped out when you were talking about staking, these NFTs specifically with trading cards is a mind boggling proposition. Cause if you're talking like Pokemon cards or anything, like those have gone up so much in value, and if you're in house able to provide the means. Like renting those cards out to other players or selling them in your own ecosystem. That's huge. That's insane. Matt: That's yeah. All ownership is a big deal. If you think about it, like Fortnite, you put in hundreds of dollars as a player and you don't actually own those skins or guns that you're buying in this ecosystem in this space for at least for wax regarding NFTs and gaming. And you can either sell that on the secondary market, if you've grinded and beefed up that item or you can keep it for yourself or whatever, but you actually, there's true ownership in that. And a lot of games they're really, they can be really popular. You can shell out hundreds of dollars being up your character's assets, and then maybe the game goes away or you just. Have any interest in that game anymore? The idea about the metaverse is really interesting too. The long run is that I'm sure there's going to be partnerships with other projects where a gun or a car from one project can be shift shifted over to a different game because you own it. And then you're still playing with the same assets in a totally different game. I don't know how cool that would be, but that's the idea is true ownership.Q:Yeah. Yeah. And like you said, the circular nature of your ecosystem seems to be a that right there is interesting because you can not only do the players and the participants and the NFT owners, not only are they able to drive some of the value because they're playing it and it's becoming more popular, they're spreading it, but you also can drive value through creating more common. Based on that same IP to use an old kind of term there. So that's really interesting. What was the impetus to that you said at the beginning, some of this was survival to create the game and all that aspect, but creating this kind of circular. I almost value stream. What was the impetus there? Matt: For the animated series, that's actually was my original vision 20 years ago for this project. So Dr. Zammsy came out of me, graduating from college at art school and just, I had this cool idea of this world and this universe and this character, it didn't really go anywhere. I just had lots of ideas. Until this NFT thing hit. And Ralph was like, man, we gotta make an animated series. And then our fans were saying make the game first. And over the course of the year, we made a lot of great connections and really. And Matt lion, when he came on board was just like, look, I got the animated series thing give me all your notes, give me all your bios to the characters. Give me all the art. And we literally just finished the pitch for that last weekend. It's looking absolutely freaking beautiful. And we're really hopeful with all our contacts that we can get into a streaming service and get this into production. As far as the game. We, as a Fabricated Madness is we started the 3d adventure game first, but then it seemed easier to actually accomplish the card game first. That's kinda why we ended up doing two games at the same time because we shifted gears. We're still working on both, but the card game is our highest priority right now, because that actually incorporates our product that we sell a weekly. We do weekly drops cards, utility cards that are based on the game as well for a limited time each week. And then it's just Positioned to offer a game that's relating to a direct product to our customers. Yeah. But yeah. Yeah.Q: What a story too. Cause I love, especially in the long run we're talking about long run stuff. You it's a perfect example because you left your job. You said this is your first time starting a business. You obviously believe in this sector in the long run. What are your thoughts on NFTs in the long run? Like the whole thing. What's your, where's your mindset?Matt: I think the creative side of NFTs is just a small portion of what of what the kind of utilities that NFTs will bring. I think when you buy a house, your mortgage is going to be an NFT. Your medical records are going to be an NFT. Things you would even expect are going to be NFT as receipts because it's totally encrypted. It's on the blockchain, it's there for everyone to see and track. And I just think it's. Decentralized system for information. But big talk in terms of the metaverse I think NFTs are going to be a integral part in the sale of goods, the transfer of funds all kinds of things like that. Crypto's obviously gonna be a massive player in the metaverse as well. I just can't wait. I want. Metaverse of Dr.Zammys and the world that we're creating here. There's giants, crazy vehicles, airships slug pirates. You name it. I just to be around that crazy metropolis cities that are multilayered for different scaled creatures and from three-inch little dudes to 40 foot giants and all living and working in the same space.To actually play a game where you're in that environment and maybe even making money in that environment, it just be Wild. It's basically ready player one. So yeah,Q:we have arrived.Matt: I know. I didn't mean to blow your brain there,Q:but yeah we love getting our brain blown. That is wild. I've never been that into video games. The kind of idea of the metaverse is quite enticing. And also really what to me is most enticing is like what you were talking about, these different worlds that you can go into. I don't think that'll be the initial application. I'm sure it'll be some boring business thing where we have meetings virtually. That'll be the initial one. The businesses will be like, oh, we got free cash to spend. We'll spend it on some virtual headsets and everything. Exactly. But we'll get there. Yeah, exactly. We're in avatars with no legs. Yeah.Matt: But a good example of where this could be applied is actually I don't mean to plug this, but there's like a daydream festival, a huge EDM concerts that I designed their posters and stages for. I'm actually in talks with them about a metaverse concept where if you can't afford to fly over to Europe and see these massive EDM concerts maybe you can jump into the metaverse and see it live that way either virtually or entirely built out in a whole new way where a avatar. Of DJs that are like, that are playing at the event are in a totally original world spinning live. And you're one of the avatars in this virtual space. So the ability to engage with the world real time through a virtual experience could be really beneficial.Q:Yeah. Yeah. I've heard some really interesting, that's another very interesting application for this kind of VR slash like metaverse meets universe collide. Those sort of those sorts of solutions are really interesting because there are a lot of people that, where yeah. They might not be able to fly over there, but they could afford a headset and. The ticket price to just get in.Matt: Exactly. Yeah. So there could be very interesting and that event's really interesting because they have actual campgrounds. It's like a two day event and you actually stay there for a weekend. So maybe I can only imagine the eye strain, but maybe you're there for essentially two days porting in, on and off. Yeah. Pretty wild stuff. Yeah. Yeah. I do think Ready Player One the movie is a perfect example of where this is all heading.I know it's very SciFi and all that, but the power of gaming, the power of the technology is just getting so good that I think in the next five to 10 years, it really is going to be here easily.Q:Yeah. And that's something that we've seen. The last decade you've seen e-sports. Oh, it's this incredible niche thing to more people watch a specific game, final world championships things on the super bowl.So it's it's more popular than the biggest sports, normal sports events. Yeah.Matt: league of legends. Actually, I worked for them. Like almost 10 years ago, back when it was just a very small game. And then I moved on a bunch of other different things, but Morgan Spurlock on his show had an episode about gaming and he referenced league of legends and they like they full on have an entire audience in a football state All watching these gamers and it's just huge millions of people pouring in to watch these matches. So yeah, e-sports is massive. It's pretty wild.Q:And I think one thing that, that boggles my mind too sometimes is like you were talking about using NFTs for receipts, for tickets to these types of events. I think probably 99% of people. If they know what an NFT is, they think it's just a piece of art or some image, some JPEG that you can right. Click on whereas it's totally. It's just a method of ownership on the blockchain and that's so powerful. And I think a lot of people just haven't necessarily seen the power of NFTs yet. What do you think? Do you think the timeline on that is it everything's going to start coming together soon. It's okay, shoot. People are going. Seeing what's going on or do you think it's more of an evolution?Matt: I honestly, it's a really tough sort of hurdle to get over. I think the technology has a long way to go to make it easy. You gotta get your crypto and you got to get your wax cloud wallet and you got there's all these different things that got to click into place, move your funds from your bank account and turn them into crypto. And if you're not computer savvy, I can see that hurdle. But when it gets as smooth as Apple Pay and going to whole foods and blame just paying for a a bag of lettuce. But instead it's an NFT somehow. I think that's when everyone's going to jump on board right now it's a very niche market. The people that are involved understand do their, do the due diligence and read the FAQ's on these sites and learn about what they want to collect. A perfect example of the use for an NFT that's different other than just collecting his physical goods. So I did a lot of Comicons for about 10 years, and I have a ton of merchandise that's just stored in my garage because of COVID. I can't get to as many Comicons to sell my goods anymore. So a lot of our fans are interested in. Turning digital NFT into almost like a redeemable receipt where they can then summon the physical good whenever they want. So if they don't want it right now, they can hold onto it. But then I'll get an email that will say, Hey, this fan that bought this NFT wants your toy or whatever. And or a book, and then I can ship it to them. It's like a. A totally new way to look at a, an industry that I've been involved in. That's not accessible anymore, but through NFTs, I can somehow sell goods through NFTs. It's just a, it's a wild experience, but that's what's on the table right now. As well with music too. We partnered with Yoshi drops, Michael blues company. I'm not sure if you've heard of them. They're all music based like MP4s and we're doing a whole other separate project away from Dr.Zammys that involves my world building art with generative art that you would see through board a yacht club. But it's also done through original EDM music that Michael blue wrote for each piece. NFTs as music.Q: Yeah. Yeah. I've seen those. I've actually really liked those art pieces where it is some sort of sound and picture in a loop, some sort of animation that's super engaging to me. I'm a musician have been for a while. So the concept of the musician not having to necessarily go to a record. To sell their IP and just being able to release it direct and then own it. That's a wild concept for music because traditionally there's so many gatekeepers in the music industry and yet streaming sort of level the playing field, but then it also just completely wiped out the ability to sell records for any amount of money as an artist, a single artist, right?So now you have this ability to. I can go create a song right now. You can go create a song. We can all go create songs right now. We have the technology to do that digitally very easily. We don't have the technology to own that. And sell it. So that's a really, that's a very interesting application. I wonder what the world will look like when the big, bigger companies realize they don't, they can't necessarily just buy an artist anymore. The artist can sell themselves direct. Matt: I think. Bigger picture too, is that you have a lot of creatives that are very talented about with storytelling and all that. And if if the sale of their NFT gives them more cash in the pocket, more capital, I think if they play their cards like I'm doing it opens up more doors to actually provide the world with more entertainment, more content. I read an article like streaming services. Basically tasks with creating the same amount of content per year. That would be the equivalent of every movie and TV show created from the eighties and nineties all at once, all in one year annually. A lot of these studios and also gaming companies too, are just constantly struggling to to fulfill that demand.But I think if NFTs can create a whole. Brand new sector of creatives that are, we're just work for hire that are now creating content and managing it themselves. I think you're going to see an explosion of new TV shows, new games the likes of which we've never seen because that capital is being reinvested in people that really understand that space.Q: So that's actually, that brings up a really interesting question for me is you've been on both sides. Now, you're now owning a business, running a project, you're building it out. You're now hiring people that you might've worked with on past projects. And I also looked through your LinkedIn, you have a very impressive resume. In fact, I got to say, you worked on my favorite star wars movie of all time. I love Clone Wars. It's the best.Q: What would your. Advice, I guess be for people looking to do that who are on the creative side of things and want to make that journey. What does that look like? Matt: First off you just have to have good high quality art. I think there's not enough. Good high quality art out there. Although the market has proven that high quality art doesn't, it doesn't have to it doesn't have to be amazing art in order for it to sell. It just has to be marketed properly. I think the marketing hurdle on these things is super massive right now. Factor that has been a struggle of ours all year long, but we've overcome that many times but then gone back to square one. Finding the right marketing team and the right marketing channels we use discord telegram. I didn't even know what these things were before I got into NFTs. And now they're my everyday source for connecting with fans, releasing information and the fan base. The people that collect these things, they're super passionate about it. So they, they want engagement. They want, there's a lot of our time, isn't just about building new content. It's about engaging with the fans and they have a million questions and you have to just always invest that time every day into that. I'd say I wouldn't have gotten into NFTs if it wasn't for my partner, Ralph, he was collecting NFTs back in 2017. He's super involved in the wax blockchain. He knows all the major players that are getting involved or that, that are running that, that ecosystem. And so it was a natural step for us to go into that blockchain, but there's so many more there's flow. Etherium all these different ones. So pick the one, maybe that you have connections with. Or it's easier to dive into if you don't know anyone, just do your research, do a lot of reading. Go to Benzinga. All these different places on the internet have tons of resources to get to the information you need. I'll say if you go to https://www.drzammsy.com/faq/, we have an FAQ and it explains everything on there on how to get a wallet. We're more than happy to share information. That's one thing we learned is that it's a place where everyone's just giving away information. , it's not this secretive world where everyone's like really protective on how they did it. That's how we got into the game is by asking a lot of questions to our competitors. And they turned out to be friends. It's a pretty cool space. In the past before NFTs, everything's so secretive. If you wanted to learn about a game and production, it was very secretive. Now everyone's releasing the entire Bible on how they're making a game in real time. All they're making it. So it's just so different. It's very transparent, but I think that's the vision for crypto and the vision of the future is transparency.Q: And that's one thing that I don't know if you've noticed this too, Austin, I'd be interested to hear your thoughts, but. In terms of just crypto in general transparency the very form of blockchain itself, but then devs like crypto devs are some of the nicest people they'll share the whole code block with. You have to do it. Like it's amazing to see the crypto devs and then the people. Artists in the NFT world. It's incredible. It's like the best people from every industry. Just come to a discount to crypto and blockchain.Matt: Yeah. I've yet to meet a, an evil person or someone that was rude or anything. Everyone's been so nice. I think we're all just so excited. Cause it's totally brand new. You can get really successful. And just sharing information. I think if someone had Dr. X. And instead of a virus, it was something similar. And they wanted to do a project with a character with a top hat. I'd be a little reluctant to help them cause it's directly ripping us off. But but that hasn't happened yet. And. Know, we're just so happy to have everyone get involved in this whole new system.Q: Yeah. Yeah. That's, I don't know that you'll probably have that cause you've got first mover first mover advantage there, Matt. So you're probably safe if you're listening to this and you're making a doctor. Just don't come and talk to my man. He's about to crush you. So usually what we do at the end here, Matt, is we give a somewhat of a, like a portfolio tip or action item. Again, we don't give investment advice obviously, but we do want to put some meat on the bones. We talk about a lot of use a very good term. Concepts here. And very very abstract stuff. So when it comes to what somebody listening to this episode, what can they do to get involved? It sounds like buying a, NFT is probably the first place to start just dipping your toe in. But even before that, how can they get comfortable with NFTs? Even with your project how does someone just dip their toe in and figure out this space,Matt: My experience is just directly with wax I would go to again, our website read our FAQ. It explains exactly how to get wow. How to create a wallet, how to put that wax in your wallet. Once you have your wallet in place, you go on to these markets you find the entity you want and you connect your wallet to the purchase and boom, suddenly it's in your wallet and you have an NFT in there. It's a little more complicated than that, but that's in a nutshell what the process is like.And and then if you get lucky, maybe you collect an NFT that goes up in value for whatever reason. And then you go back onto the secondary market and https://wax.atomichub.io/ is really great for that, where you can sell the NFT you bought for maybe a higher price. And then that's where the game changes. You've actually invested in something that's gone up in value and you're making a little money. Plus a wax is so volatile in a good way. And if you, and this goes without saying in terms of just crypto in general, but you always want to sell on a high and a and buy on a low. And th there's there's a great advantage to that. When it seems almost too good to be true in terms of its value, sell it.Yeah. May go up even another dollar you missed out, but inevitably it always comes back to. There's a massive crash and then it goes back up again. Maybe someday it will never go up. And then that's when entire system just fails, but I hope not, but as it stands right now, I really do think it's the future. And and just to answer your question. Yeah. It's as easy as just doing the research. Our website's great. Benzinga is another good one, honestly for learning all these things. And then there's other ones that I can explain, but I'd rather not because I'm on your show, but if you just do your research, you can find tons of information on all the blockchains that are out there. The ones that are specifically related to NFTs and how to get in.Q: Awesome. Yeah, I think the education component is key. It took a lot of, for me, I'm a very like cynical, kinda old at heart and kind of guy. So it took a lot of convincing for me to even buy my first like NFT art piece. And it was an interesting experience, but it took a while. Like conversations with people reading a lot to understand the process. And so I think you're right, that the education piece is definitely the first component to start.Matt: I was just gonna say there's a lot of scamming out there and I can see why people are fearful. I've had friends that gave away their wallet information in a way where, you know, everything you had was stolen. So you really want to vet people that are trying to poke at you. Double check those emails that come into your inbox that are saying the claiming Hey, if you get, if you do this, we'll give you this. And then it ends up being you're just wiped out just make sure if you do the right research that won't have. It's just, be really frugal about it just keep your cards tight in terms of your personal information. I think you'll be fine, but people that just think of this as just like a hobby and they're just kinda toying around, they're going to get hurt. You got to take it really seriously. Q:Essentially it's it seems like it's different folks have. Different ideas and different ability to just jump in. Like for me, it was, I was buying stuff on nifty gateway last April, and telling Austin all about it and all sorts of stuff and constantly, and he's trying to get to do the research.You got to read up on this, I gotta do this. And then so it's definitely. Different strokes for different folks, and it's, it is a, it's an amazing world to be a part of right now. Like we've talked about where the majority of the world doesn't even use crypto yet and we're getting there. It's rapidly increasing. So it just seems like that kind of long run. Wild world to be in right now. Matt: To your point it was so bizarre to have contractors that were paying to do specific things for us on our projects. And they're asking to be paid in WAX or get paid an ETH or something like that. And. It's just crazy. Cause you know, we have plenty of that. We have cash too, but it's just so much easier to just to send crypto to someone and you don't have to pay for a wire transfer fee or something like that. I'm slowly seeing that at least in my industry more artists are accepting crypto as payment. So it's yeah it's changing fast and it's here. It's literally right now.Q: Awesome. That's about all the time we have today for this episode, the long run show. Matt Gaser. Thank you so much for coming on our first, our non-real guests and what a guest to have on today.Matt: Very honored. Appreciate it guys. Thank you.Support this podcast at — https://redcircle.com/the-long-run-show/donations

EP57: Matthew Good Band - Ian Browne - Part Two

Rave & Drool: A Chronicle of '90s CanRock

Play Episode Listen Later Feb 13, 2022 70:40

In the last half of my chat with Ian Browne, we discuss his opinion of Matt Good's beefs with Our Lady Peace/Nickelback, the making of Beautiful Midnight, "shoegate" in Regina, reconnecting with Matthew Good, Ian's first solo record and more!So, please give it a listen and if you want more '90s CanRock content, find us on Twitter, Facebook, Instagram, YouTube and follow our official playlist on Spotify and Apple! Also, if you want to support the podcast, visit https://www.patreon.com/ravedrool, subscribe/follow the podcast wherever you're listening to this and give us a positive rating and review! https://www.twitter.com/RaveDrool/https://www.facebook.com/RaveDrool https://www.instagram.com/RaveDrool/https://www.youtube.com/channel/UCbtw_jN4pSaz1pystngg0_w/featured https://open.spotify.com/playlist/6qsfgN0vkbyJ9FShN9rLie?si=2b92d8aeb2984bb8https://music.apple.com/ca/playlist/rave-drool-a-chronicle-of-90s-canrock/pl.u-8aAVXpehxELMaWMerch: https://www.redbubble.com/shop/ap/71419784?ref=studio-promote Support the show (https://www.patreon.com/ravedrool)

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What the heck is Emo Nite/Night? Estate Sales and the Spoon Tremolo

60 Cycle Hum: The Guitar Podcast!

Play Episode Listen Later Jan 17, 2022 62:54

Episode 412 is brought to you by... Big Ear Pedals: https://www.bigearpedals.com/ Chase Bliss Audio: https://www.chaseblissaudio.com/ Support this channel: https://www.patreon.com/60CycleHumcast Seriously there's an estate sale in here 00:00 Ryan and Steve agree on something about emo (Emo Nite, Emo Night) 23:40 Big ol' estate sale with some neat gear 35:30 Ryan got a Tone King which means no more 2 Princes? 43:00 Huge ol' crap from crapslist 53:40 There is no spoon This week's song was sent by Matt Good from The Trust Club and is called "Unintelligent Behavior" ***************************** 60CH on Patreon: https://www.patreon.com/60CycleHumcast Buy Something with our affiliate links: Buy a Shirt - https://teespring.com/stores/60-cycle-hum Sweetwater: https://imp.i114863.net/rMb1D Thomann: https://www.thomannmusic.com?offid=1&affid=405 Amazon: https://amzn.to/2PaUKKO Ebay: https://ebay.to/2UlIN6z Reverb: https://reverb.grsm.io/60cyclehum6164 Cool Patch Cables: https://www.tourgeardesigns.com/discount/60cyclehum +++++++++++++++++++++ Social Media Stuff: Facebook: https://www.facebook.com/groups/60cyclehum/ Discord: https://discord.gg/nNue5mPvZX Instagram and Twitter @60cyclehum TikTok: https://www.tiktok.com/@60cyclehum? Hire us for Demos and other marketing opportunities https://60cyclehumcast.com/marketing-packages/ #60cyclehum #guitar #guitars #shameflute

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Redeeming the Time – Matt Good (01/16/22)

Being Whole with Dr. Cassandra LeClair

Play Episode Listen Later Jan 16, 2022 41:10

redeeming matt good

#313 Dave Genn 54-40

Apologue Podcast

Play Episode Listen Later Nov 23, 2021 64:51

Dave Genn is a multi-instrumentalist that is presently playing in Canada's own 54-40. Dave got his start in the early 90's playing in in DSK, then Keys in Art Bergmann's band. He had some time playing with Canada's Matt Good in the Matt Good Band. Apart from playing in 54-40, Dave is a producer and song writer living in Vancouver. dave and I ran into each other while I was out west on Documentary Business. dave is a great chat and full of stories that hopefully won't get us into any trouble. Brought to you by AIXdspShop now and get up to 50% off on all plugins.Website: HEREPledge monthly with Patreon https://www.patreon.com/apologueShop Apologue products at http://apologue.ca/shop/

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The Impact Vulnerability Has as a Leader | Colonel Matt Good | Being Whole Podcast

Play Episode Listen Later Oct 26, 2021 42:33

Colonel Matthew T. Good is a native of Texas. He went to Texas A & M University where he joined the Corps of Cadets where he excelled in scholastics and leadership training. Upon graduation, he was commissioned as a second lieutenant in the United States Marine Corps, where he has been an active duty officer … Continue reading "The Impact Vulnerability Has as a Leader | Colonel Matt Good | Being Whole Podcast"

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RadCast Outdoors Episode #59: Custom Rifles, Long Range Shooting, Ballistics and Shooting with Matt Good

RADCast Outdoors

Play Episode Listen Later Aug 18, 2021 50:21

Matt Good is the owner of Cross Eyed Custom Rifles in Riverton Wyoming. He joins David and Patrick in the studio to talk about making custom rifles for customers and what kind of work that entails. He covers a wide range of topics such as: picking the right caliber, parts and accessories, long range shooting, hunting and much more. Matt is an incredible rifle builder and you can find his website at: www.crosseyedcustomrifles.com. This episode of RadCast Outdoors Podcast is sponsored by PK Lures, Hi Mountain Seasonings, and Bow Spider. Please go visit our sponsors and thank them for sponsoring RadCast Outdoors by giving them your business.

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RadCast Outdoors Episode #58: Search and Rescue with Matt Good

RADCast Outdoors

Play Episode Listen Later Aug 11, 2021 47:50

Unfortunately, you often do not think about search and rescue until you really need it. On this episode we sit down with Matt Good, from Fremont County Search and Rescue. He tells about what search and rescue does, what equipment they use and some stories from the field. This is a great episode if you are looking to ensure your family has a safe outing. This episode of RadCast Outdoors Podcast is sponsored by PK Lures, Hi Mountain Seasonings, and Bow Spider. Please go visit our sponsors and thank them for sponsoring RadCast Outdoors by giving them your business.

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Freedom in Christ – Matt Good (07/18/21)

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Play Episode Listen Later Jul 19, 2021 40:28

Payment Solutions - Elan Advisory Services (#11)

The CUInsight Network

Play Episode Listen Later Jun 25, 2021 23:03

“When you're in tough times, you really see the leaders rise.” - Matt GoodThank you for tuning in to episode 11 of The CUInsight Network, with your host, Randy Smith, Co-founder of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today's show is Matt Good, Senior Vice President and General Manager of Elan Advisory Services. We chat about Matt's journey into the industry and leadership hacks he has learned along the way. Matt shares insights on the transformation of payments over the last year and how credit unions are able to stay competitive as we look forward. With new expectations around transactions, Matt shares that credit unions must be responsive and proactive to meet member's needs. The pandemic forced leaders to engage with the possibility of stepping outside physical payments and transactions. Matt shares that 45% of Americans have transitioned to contactless forms of payment, and he encourages leaders to explore payment options if they haven't done so already. One of the major trends we discuss is the change in rewards programs. Matt walks us through steps credit unions can take to make transactions convenient and beneficial for members. We chat about the shift in reward offerings since the pandemic and all the options available including cash back on streaming services and groceries. Matt believes it is best practice for credit unions to keep communication constant about member rewards and additional benefits. As we wrap up our conversation with rapid-fire questions, we learn what Matt enjoys doing outside of the office and what he was like in high school. Matt shares stories of his time working with the Detroit Tigers, and you'll be surprised to hear who he thinks of when he hears the word “success.” Enjoy my conversation with Matt Good! Find the full show notes on cuinsight.com.Connect with Matt:Matt Good, Senior Vice President and General Manager of Elan Advisory Services matt.good@elanfs.comhttps://www.elanadvisoryservices.com/index.html Twitter | LinkedIn

The Move To Dallas | We Almost Kicked Out Matt | Good Good Podcast Ep2

Good Good Podcast

Play Episode Listen Later Jun 14, 2021 48:26

Welcome to Good Good!

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The Roundtable of World Changers (Part 3 of 4)

The Marketing Secrets Show

Play Episode Listen Later Jun 7, 2021 44:25

The roundtable interview with Matt and Caleb Maddix and a small group of people who are trying to change the world. Enjoy part three of this special 4 part episode series. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Russell Brunson: What's up everybody, this is Russell Brunson. Welcome back to The Marketing Secrets podcast. I hope you've been enjoying this series so far. This is The Roundtable of World Changers, a conversation I had with Matt and Caleb Maddix, and a whole bunch of young entrepreneurs, who are literally out there trying to change the world. This is part three of a four part episode, because the conversation went for three or four hours. And so, this episode's also going to be about 40 minutes long, and it's the next set of questions they asked me. And if you've listened to the last two, you know that these guys ask a lot of questions, in a lot of different directions, and angles, and went all over the place. And I think this time is probably 01:00 or 02:00 in the morning. And so, the questions started going from everywhere, from business, to relationships, to families, and a whole bunch more. So I hope you enjoy this next episode. Here's some of the bullet points of things you're going to learn about. We talked about the 10 commandments of marketing. I talked about my very first mentor, and a thing he taught me, not just to make money in the short term, but how to build a business that now has lasted me for almost two decades. I talk about one of my friends and mentors, Daegen Smith and something that he taught me. It was so simple, yet it's been the key to help me get thousands of people a day to join my email list. We talked about leadership, delegation, scheduling. We talk about, as you're building a team, understanding people's unique abilities. Talked about how much time you spend thinking about the future. Talked about proximity with billionaires. We also talked about how to balance your business and married life, so you can be a good husband and a good father, which is something that I stress about all the time. We talked about a principle that I learned from Stacey and Paul Martino, that has been one of the most powerful things I've learned, which is called demand-relationship. I talk about that. We talk about some relationship tricks, for those who are either married or getting married. Some of the newlyweds, and the engaged couples, were asking some questions about that. Hopefully I don't get in trouble for sharing some of my tricks. We talked about knowing what your values are, and your priorities. Talked about being vulnerable, and being honest, versus staying positive through challenges. We talked about some of the biggest principles and things I learned from Tony Robbins, including how to change your state whenever you need to. And we talked about my 12 year relationship with Tony Robbins, and all the things behind that. We talked about... I don't want to spoil any more. You guys, this is a fun interview. And hopefully, you've been enjoying these so far. So with that said, we're going to cut to the theme song. When we come back, we're going to take you guys immediately back into this conversation. This is, again, The Roundtable of World Changers, part three of four. Matt Maddix: Let's say there was a Russell Brunson 10 commandments. You know how God had one. Russell: Thou shall build a list. Matt: Yeah. How high is this in the 10 commandments? Russell: My first mentor, Mark… Matt: And what would be some of the Russell Brunson... Let's come up with some of them. Like, "Thou shalt..." Russell: We need some stone tablets. Matt: "To all the funnel hackers, thou shalt and thou shall not." I want to hear- Russell: That would be a fun presentation, actually. Matt: Yeah, that would be, actually. Caleb Maddix: That would be. Russell: That would be cool. Matt: Dude, you need to do that. Russell: Come back from the mountain, we have 10 things. Matt: Yeah, seriously. Caleb: Wow. That'd be awesome. Matt: No, the five 'thou shalts', and like, "Thou shall..." and then- Russell: "Thou shall..." Matt: ..."Thou shall not, no matter what..." What would some of those be? Russell: That could be a really cool presentation, actually. Well, so I would say, in my first venture was Mark Joyner, and he was the one... So in context, in history, 18 years when I started, Mark Joyner... I don't think it's probably known. He's brilliant. But he built a company, and sold it off. And at the very end of his career as a coach person, I got to meet him and get to know him a little bit. But I remember, at that time, Google AdSense was this thing that came. And so, if any of you guys are old enough, just try and remember the Google AdSense days. It was insane. They were software. You click a button on software, it would pop out of site, pop out another site. And these sites would make anywhere from 100 to $1000 a day. And you just keep clicking this button, it would pop out another site. And so, people were making $1 million a month. They had teams in the Philippines, that these guys just clicking the button to build the software. It was just... But it was all fake. But it was tons of money. Insane amounts of money. I had friends making so much money. And shiny object, very shiny object, the most sexy shiny object of all time. You click a button, you can make $1 million. That was it, that was the pitch. And it was true. Matt: Mm-hmm (affirmative). Russell: For so... Everyone I knew. Can you imagine that? Matt: Mm-hmm (affirmative). Russell: If I go back in time, 18 years ago, I would move to the Philippines, I would hire everybody, and we would just click buttons. And I would've been- Caleb: Wow. Russell: ...a billionaire. It was- Caleb: Wow. Russell: It was insane. That's how Google got people adopting the AdSense program. So people would put ads on every single site, every single everything. And so, I'm getting in this game, I'm seeing this, and I'm morons making insane amounts of money. And I was like, "Ah!" And Mark had just become my mentor, the very first time, and he's like, "That's going to go away. Focus on building a list." I'm like, "But this guy's a moron. He made $1 million last month clicking a button. No strategy, no brains, no nothing." He's like, "I know, but it's going to go away. Focus on building a list." I'm like- Matt: Wow. Russell: But- Matt: Seriously? Russell: "He's clicking a button. Building lists is hard." He's like, "Build a list." I'm like... And I remember fighting him and fighting him, he's just like, "Dude, trust me. I've been on cycle. It's going to go away. Just focus and focus." And I was so upset, but I listened because I do that. One thing I pride myself on, I'm very coachable. Coach tells me something, I do it. I obey all giants with helicopters and stage presence. Matt: I love it. Russell: They tell me to do it, I do it, right? So I was like, "Ah, but there's free money in piles-" Matt: Even when it's hard- Russell: "All right." Matt: ...you do it. Russell: So I did it. And sure enough, I was doing that, and doing that, within six months, this things collapsed, disappeared, destroyed people's lives. Because you're making $1 million a month clicking buttons, what do you do? Especially as a young kid. Matt: Spending that much money. Russell: You're buying Lambos, and Ferraris, and helicopters, and pilots, and girls, and insane amounts of money. And then it disappears overnight. Devastating, ruined these guys, ruined them, so many people. Matt: There's no skill behind that at all. Russell: Yeah. And I had a list, and I just coasted through it. Right? And I've looked at the SEOs, every single up and down, up and down, through the years, and I just listened to Mark and just focused on building my list, focused on building it, and- Matt: So you still feel that as strong today, as when you heard it? Russell: 100%. Matt: Even then. Russell: 100%. That's one of our KPIs. How many people doing lists today? Every single day. Matt: Really? Everyday? Russell: Everyday. Because I did it for a long time- Matt: Even now, you're saying? Russell: 100%, everyday. John Parkes everyday sends me a number. “How many people joined our list yesterday?” That's all I want to know. Caleb: What's your guys' email open rates? Russell: It fluctuates. 20 ish percent. Caleb: Okay. Russell: Around there. But it was funny because I remember, I had forgotten that lesson after a while. And if you guys know Daegen Smith, Daegen, he's getting back in the game now. He's brilliant. But I remember I had a list, and I was my money off of it. I wasn't focusing on it. And I remember he asked me a question, he said, "How many..." It wasn't, "How many people are on your list?" Because that's what most people ask, "How big's your list?" But he asked me a different question, which input output, right? Matt: Yeah. Russell: The question was, "How many people joined your list today?" And I was like, "I don't know." He's like, "Go look right now." I'm like, "Okay." So I log in, and look at the thing, it was like 12. And I was like, "12?" And I was like, "Is that good or bad? I don't know." And he's like, "Let me show you mine." And he showed me his, and it was like 1400. And I was like, "You had 1400 people join today?" He's like, "Yeah." "Wait, how'd you do that?" He's like, "I just look at it everyday. And when I look at it everyday, somehow it grows." And I was like- Matt: Wow. Russell: "Okay." So then, everyday, after I log in and look at my thing, it was like 12, I'm like, "Ah." In my head, I'm like, "Fricken Daegen had 1400. I only 12." Caleb: Yeah. Matt: Wow. Russell: And also, I was like, "What do I do to get people to join the list?" Matt: Yeah, start optimizing. Russell: And then, your mind starts thinking differently, and all of a sudden you start focusing on it. And it's crazy. I can't tell you how many entrepreneurs, that have been in my world, who have gone up and then come down. And what happens, mostly, is they do something, they build a big list, they stop adding fuel to the fire, they have this list, they sell things to the list, the list atrophies, and eventually starts shrinking and dying. And then, they don't know how to build lists, the business crashes and dies. Matt: I hope you guys are really listening. Really. I mean, he's- Caleb: That's powerful. Matt: ...saving your life right now. Russell: The question, the goal, every single day, is that, because it's a fuel to your fire. And what happens was you stop putting fuel on the fire, and it doesn't die immediately. So you're like, "Oh, I've turned off Ads, so I'm good. But I'm just going to focus on emails, let's focus that." But just every email you send out, your list atrophies, shrinks, dies. And then, eventually, it'll just die. And so, yeah, if you're not consistently, constantly feeding the list, every single day- Matt: And once you have the list, what's the biggest mistake people make with their list? Russell: They don't email it. Matt: Yeah. Russell: They're scared to... You think it's too much emails. It's not, it's the opposite. It's that they don't email. Caleb: Okay. Russell: Minimum of three times a week. Closer to everyday. Matt: Wow. Russell: If you talk to Daegen, it's twice a day, everyday. Matt: Really? Caleb: What other KPIs do you have sent to you every single day? Russell: I want to know how much we made yesterday, striped. Because first off, it's cool to know. Caleb: Yeah. Russell: But second off, also it's like, I want that number to be bigger everyday. So it's like, actual money in the thing, how many people joined the list today, and how many books are sold, how many ClickFunnels members. Those are the ones for me. Our teams have other KPIs they focus on. But those are the ones I care about. Matt: So out of 30 days, when you hear the numbers, how often are you pissed and how often are you like, "Yeah."? Russell: Nowadays, it's always pretty good. Matt: Nowadays, it's like, "Woo." Russell: Because it might go up or down a little bit, but the numbers are big enough, that it's just like, "That's so crazy." I remember... Anyway. I remember just the growth of ClickFunnels, because you know Stripe dings every day with your numbers. I remember when we started going, it got to the point where it's like $10,000 a day, I was like, "$10,000 a day is insane. That's just so cool." And then, it got to a point where it's like $20,000 a day, and then 30, and then $50,000 a day, and then $100,000 a day, and then 150, then 200, 250, 300. I'm just like, "This is insane to me, that this is a daily thing that come..." it was just... Anyway, that's when it got just weird. And it makes me mad because Todd made a commitment to me, that as soon as we passed $500,000 a month in sales, he'd move to Boise. Matt: And he didn't yet? Russell: No. So... Matt: You were out of there already. Russell: And then, I was like, "Well, we have $500,000 a day." And then, he still hasn't come. So I don't know. Some day. Do you think Todd will ever move to Boise? Speaker 4: Plus I'm curious if I could pop in to ask a question. Russell: Yeah, feel free. Speaker 4: I've always wanted to ask someone of your stature, that's done as much as you have, impacted as much people as you have, and really built the business that you have. So I'm curious on your take on leadership, building a team, delegating, and your schedule and how you go about scheduling your day, and prioritizing what's important for you, as a business owner, and what you delegate to your employees and their responsibilities as well. So leadership, delegating, and scheduling. Russell: Good question. It's interesting because I would say I'm not the best leader on my team, by any stretch. And so, it was interesting because I spent the first four or five years with ClickFunnels as the CEO, trying to do my best with it. But it wasn't my unique ability, is leadership. I feel like I'm good at leading a community, but I struggle a lot more with employees and teams, internally. And so, about a year ago or so, I handed the reins to Dave Woodward, to be the CEO of ClickFunnels. And he's been amazing. Man, what he's done inside the company has been awesome. And I think a big part of it is understanding, at least for me personally, I was trying to be a leader, and trying to develop that, but I wasn't the best at it. And I think sometimes we think it's always got to be us. Like, "It's my company, I got to be the CEO. I got to be the leader. I got to do these things." It's understanding that a lot of times there's people who are really good. Who's the best you could find to be that? Or any part of our business. You know what I mean? It's a big part of it. The second thing is, if you've studied Dan Sullivan at all, one of his biggest things is unique ability. That's the thing. What's your unique ability? What's everybody's unique ability? And I think when you start a company, it's tough because it's like everyone's in charge of everything, right? I'm the CEO, but I'm also taking out the garbage, I'm also doing... everyone's Speaker 4: Yeah. Russell: ...doing a little bit of everything, which is cool. When you're scrappy in the beginning, that's important, and everyone's doing that. But as you grow, that starts hindering you more and more and more, where we had people who are insanely talented, who if I could just get them doing this thing, 100% of the time... And that's when it got to the point with ClickFunnels, is that my unique abilities are writing, are being in videos, are building funnels, doing the... Those things are my unique abilities. Caleb: Engineering. Russell: Yeah. And I was spending maybe 10% of my time on that, and 90% of the time in meetings, and trying- Matt: Wow. Russell: ...coordinate people, and leadership. And it was stressful and it was hard. Matt: And you were draining. You were probably drained doing that. Russell: Yeah. And I was miserable, that was just... I wasn't good at it. Not feeling good, like, "Ah, I'm not getting through to people. I can't figure this out." But I felt like I had to own, I had to be the guy, I had to do the thing because this is my baby, this is my business. And the last 12 months has been crazy, because I handed it to someone who actually is good at that, that is his unique ability. And I'm watching company structure, and meetings, and KPIs, things that I was never super good at doing, and consistently having it all happening now. And now, I'm in the marketing department again, and I'm building funnels. People are like, "What do you do all day?" I'm literally in ClickFunnels, building funnels. "No, but you have funnel builder..." No, I'm literally in ClickFunnels, building funnels. I didn't start this business because I wanted to be a CEO of a big huge company. I did it because I love building funnels. I'm an artist, when it comes down to it, this is my art. Matt: Wow. Russell: And that's what I get to do now. And it's amazing. So Dan's got Fridays we book out, and we spend videos, he's got a whole bunch of YouTube videos, we film five or six YouTube vlogs last week, on Friday. So we have that times blocked out to do that, right? I'm writing my next book right now, so I've got my mornings blocked out to write books, because that's when my mind's got not a million things so I can do that. And then, after morning comes in, after I do my wrestling practice, I come in. And that's my teams there, and that's when we're building funnels. I got my designer and my copywriter, the people, and I get to facilitate that. And I feel like the... What's the guy in the orchestra, the maestro? Caleb: Conductor? Russell: Yeah, like I'm the conductor, I'm conducting all these talented people. And everyone's bringing... And I'm alive, and it's exciting. And at night, I can't sleep, because I'm excited again. And so, I think that's the biggest thing, is taking the pressure off yourself if you're not the best leader. That's okay. What are you the actual best at? And success, in business, I think, at least for me, I always thought I had to be the best at everything. And it's the opposite, where it's like, "How do you focus on the thing you're best at? And get the rest of the people around you." Speaker 4: Yeah. And it gets- Matt: And it's... You had to have been willing to let go of your ego, man. Or you wouldn't have been able to grow so much. If you try to do it all yourself... Caleb: So I have a question. How much time do you spend actually thinking about the future? Because it seems like, from what you've told us, you're very dialed in and obsessed on the process, and that's how you've gotten to where you are, up to this point, because you're in love with the game. How much of your time do you spend thinking about the future, and what's on the horizon next year, five years, 10 years? Does that cross your mind? Or what does that look like? Russell: It's interesting, I can't remember who was talking to about this... The further out you look, the fuzzier it gets. You know what I mean? And so, I think for me, it's like we have... I know where I want to go, but the in between is really, really fuzzy, right? It's hard to know. And so, it's like I know... For me, the last big boat was $100 million, the next one's a billion. So we know there's the thing. But it's so far from... I don't know the steps to get there. You know what I mean? And so, for me, it's more like, "Well, here's where we're at." In fact, that was my... We had a chance, last month, to go spend a day with Tony Robbins, and we each had a chance to ask him one question. So that was literally my question, just like... Matt: What was your question? Russell: My question... It'll be a blog soon. Not yet though. No, but it was basically like, "We've gotten to this point, and I know to get to the next goal, the things we've been doing are great and they got us to this point, but I have to think differently to here. I don't know how to think differently. How do you think... It's not another book I'm... Is it a book? How do I think differently?" And what Tony said, that was... it's a very... He said a lot of things, but one of the big things was like, "Proximity is power," like, "You have to be in proximity with people who have already accomplished the thing that you're trying to do." And it was interesting because I look at the path of how I grew ClickFunnels, I did that 100%. I was like, "All right, who are the..." and we found the people, got proximity, and then grew it to this point. So eventually, we kind of coded out of the people who I was aware of. So I asked Tony, I'm like, "Well, where would you go to?" And he's like, "Well, if it was me," he's like, "Who's built the billion dollar company?" He's like, "Marc Benioff." And he started naming all these different billionaires. And this and that, all these things. And I was just like, "I never even assumed those people could... I could be..." it seems so far away. And I was like, "Oh my gosh, that's..." Having a proximity to those people, and start thinking differently, because I don't know the journey but they've done it. Because someone in our world, and like, "How do [inaudible 00:16:13]?" I'm like, "This is literally a 13 minute project. There you go. [inaudible 00:16:16]." It's like I've done it so many times, it's not hard, right? But for them, it's like this is the rocket science to figure it out. And then the same way with these guys who have built billion dollar companies. So now it's trying to proximity to those people, and trying to get around them, and trying to figure out the journey. So the first thing we did, literally, I got out with Tony, Tony gave the answer to the question, and I knew the first guy I needed to get into proximity with. So I texted Dave, Dave called him up, we brought him on retainer. And now, we've got him an hour a week, to get on the phone with him and just ask him all of our questions. And have him introduce us all the different players at that next level. So a lot of it's that. Dave, who's the CEO, was very focused on all the... He's very much like, "Okay, first, to get to this goal, we have to have everyone here, here, here. These are the percentages, the numbers, all the..." Those things stress me out, I hate spreadsheets. He's always got spreadsheets. But he comes back with all the spreadsheets, I was like, "All I need to know from you is... Because I'm going to be building a funnel. What's the goal? What do you need from me to be able to do that?" He's like, "We need more ClickFunnels trials." Like, "Done. I can... Okay. That's where I'm going to focus my energy." And then, it's like, now I can creative on that piece, because I know this is the metric that I can do, with my skillset, to drive it. And everybody's got a metric, right? The traffic team, everybody's got a metric. But for me personally, it's like the only thing I actually affect in a short term, micro, and then I can focus all the creativity and effort on that, while trying to figure out how to shift my mind set to be bigger, to... Caleb: If Marc Benioff offered you $1 billion for ClickFunnels, what would you say? Speaker 4: Good question. Russell: I'd ask him for five. Matt: Good response! Rob: Can I ask you a question, outside of business? Matt: You asking a question? Oh. Rob: Yeah. Matt: Oh, go ahead. Rob: So I remember you were talking about your wife earlier, with how you wanted to get her the couch. Me and my fiance actually met at ClickFunnels, at your event. Matt: Yeah. Rob: So- Matt: ClickFunnels wedding. Russell: No way. Rob: So what I'm curious about is- Russell: Am I going to be the best man at the wedding? Caleb: I told you, you've got to come, I'm like, "You've got to invite Russell." Rob: So what I wanted to ask you is, obviously you run a nine figure company, and there's a lot that goes into that, how do you balance with, let's say, number one, your wife and then your kids as well? And then, what is your secret to a really successful marriage, that's worked for you? Matt: Dude, what- Rob: I think that's something that many entrepreneurs have good marriages that don't really get asked about. So I was just curious about that. Matt: Yeah. Russell: So I hear three questions in there, right? So balance, happy wife... What was... There was a third one? Caleb: Kids. Rob: Yeah, just balancing it, running a company. I mean, you do all these things, you also have a wife, you have kids. Russell: Yeah. So I would say a couple things. So number one is balance is this thing that we all, for some reason, in our mind, we all seek after. But everything great in my life has come from times of radical imbalance. When I wanted to become a wrestler, I wasn't a great wrestler because I was balanced, it was because I became radically imbalanced in that thing. Matt: Dang. Russell: It became the most important thing in my life, and everything else suffered. But I had to do it to be considered successful. When I met my wife, we didn't create a great relationship because we were balanced, I became radically imbalanced. And all my time and effort and focus was on her. And that's why it became great. ClickFunnels, same way. We built ClickFunnels, I was not balanced. We had to become radically imbalanced for a season, to focus actually to get... So that's the thing to understand. In anything great in life, you can't do it in a point of balance. It's radical imbalance that causes greatness. Matt: And that's golf. Russell: And so, you got to be okay with that. But it can't be for forever. It's got to be something that goes, and it comes and goes. Because people who get radically imbalanced for a long time, they can lose their family, they can lose their kids. Rob: Was there a point where you had to tell your wife, "Hey, this is what I really want to do."? Russell: A lot. She had to- Rob: And she had to just- Russell: ...be on board with- Rob: ...get on board. Russell: She had to get on board, yeah. And if she wasn't, I had to say, "Okay, what's more important?" If it was her, then I had to say no to that. And there's been many opportunities in my life I've had to say no to. Rob: What's that dynamic like, being that guys are together, just as far as working out just normal little things? Russell: So I- Rob: Just decisions, those kind of things. Russell: Yeah, well, marriage, you're going to find out, it's hard. Just so fully aware. No one told me that, going into it. I was like- Matt: Yeah. Russell: I was like, "This is going to be amazing. This is going to be the greatest thing in the world." And it is, it's awesome. But man, it is way harder than I thought. Rob: Just to be a person. Russell: Yeah, someone's... I, actually, I would highly recommend Stacey and Paul Martino have a course that my wife and I have gone through the last year, and it's amazing. There's a principle they teach about demand-relationship. If you just go through their... They have a 14 day quick start, it's like $100. But if you just learn the principles of demand-relationship, what they teach. The biggest game changer in a relationship I ever... Of all the things I've studied... Rob: Why? Russell: It is amazing. Rob: What was your take-away? Russell: The principle of demand-relationship is that, throughout history and society, the way that most of us get things done is that... So in a relationship, there's a power player, and there's someone less, right? And if I want my wife to do something, I'm going to demand, like, "I need you to do these things." Right? And that works, until the other person has the ability to leave. So prior to divorce being a thing, men, throughout history, have had a dominant relationship over women. They used to manage and get what they want, and women couldn't leave. And so, it was a horrible thing, right? But they couldn't leave. As soon as divorce happened, boom, it started happening. Right? When parents come over to their kids and give demand-relationship, as soon as the kids are able to leave, it breaks. And then, breaks his relationships. And so, that's the problem, is that for the last 5000 years, that's been our DNA, that men force women to do these different things. And that's what the demand-relationship is. Their whole training, their whole course, everything they teach is the opposite of demand-relationship. How do you create a relationship, where transformation happens through inspiration, not through demanding, and chasing. And it's tough because, for all of us, especially men, it's been so ingrained in our DNA that if we want something, we... That's how we do business, how we do things. But in a relation, especially an intimate relationship, it's the worst thing that could possibly happen. And that's what we all do. So it'd be worth... I'm hoping she writes a book some day, because it's... In my new book, I have a whole chapter, actually, teaching her framework on in demand-relationship. What's that? Rob: Were you high school sweethearts? Russell: College, we met in college. Rob: So she was with you before you started... Russell: Yeah. Rob: ...and had the huge success- Russell: Yeah. Rob: ...basically. Russell: Yeah. Rob: What was that transition like, from you guys, I guess, being... struggling, and you guys stay together- Matt: Good questions, Rob. Rob: ...to now- Russell: His mindset's on this. Rob: Yeah. Russell: Going into it. Rob: What is that like? I'm just curious, because I mean people don't really talk about this, I guess, a lot. Caleb: Relationship genius. Russell: Yeah. And it's different, because some relationships, both the people are in the business, some aren't. My wife's not involved in the business at all. She... Rob: Oh, okay. Russell: ...doesn't understand it, and she doesn't want to be part of it. And that's okay. It's like sometimes that's been the biggest blessing for me, sometimes it's been hard. Caleb: Yeah. Russell: Right? Sometimes I see the power couples, who are both in the business, and it's really, really cool. But I ask them, and they're like, "Sometimes it's a great blessing, sometimes it's really hard." So there's pro's and con's both ways. But I think the biggest part is just, this has been good for our relationship, and at first we didn't always have this, but it was like... Just figuring out how to get... You both have to have that same end goal, otherwise you're fighting against each other, right? And so, when we were building ClickFunnels and stuff, it was hard at first, because she didn't really... She's like, "What are you guys doing? You spend all this time and..." didn't understand it. And it was tough because I was trying to explain it. And luckily, for me, is that Todd was part of this too, and his wife was kind of struggling. So they had each other to kind of talk through it. But it wasn't until the very first Funnel Hacking Live, where... Because my wife had never been to one of my events before, anything we'd really... She knew what kind of we did, but not really. And she came to Funnel Hacking Live, the very first one. And she didn't come down at first, because she didn't realize what was happening. And she was doing some stuff, and then, she came down with one of her friends and walked in the back of the room, and saw all the stuff. And she started just crying. She was like, "Oh, this is what you're... I had no idea this is what was happening, and what was..." And then, it became real for her. And that was such a huge blessing for me, because now, the next time, it was like, "We have to work hard for this." Or, "We're planning for..." whatever, she was able to see this is the fruits, and like, "Oh, that's why you're doing it." Now, if you notice, my wife's, every Funnel Hacking Live, front row. She doesn't understand a word we're saying, but she's there, she's paying attention, because she's like, "Look at all the people, and their lives are changing, and impacting." And now, it's different, where when I got to do work, work late nights, or whatever, she sees the vision, and she's on board with it. So it makes so much easier. The other secret I learned is if I tell her, if it's like 05:00 at night, I'm like, "Crap, I got to stay late tonight." And I call her at 05:00 at night, nothing good can come from that. It's better if you just go home, right? If I know Wednesday night, I'm going to be working late, I tell her Monday. Like, "Hey, Wednesday night, there's a good chance I'm going to be late." And then, if I tell her that, she's totally cool with it, right? But you don't tell them the day of. It'll destroy your marriage more than anything. Matt: That's good wisdom. Russell: The other secret, this secret don't put on camera, I don't want my wife to... Matt: Is that right? Russell: Yeah, if I have any inclination that people are coming to town, or something's happening, I always like, "Just so you know, next week, Matt and Caleb are coming to town. There's a good shot we might go to dinner at night, just so you're fully aware." And she's like, "Cool." And then, it's fine. The other secret, this is the real one. So don't share this outside this room. Speaker 4: This is the off camera one. Russell: Yeah. So especially after... For my wife and I... So we started having kids, the same time I started this business, right? And so, I'm traveling, I'm going to events. And she's at home with the kids. And so, we never traveled before, so I'm going on these vacations, I'm meeting these cool people, I'm in hotel rooms. So every night, I'm getting back, and I'm like, "Oh my gosh." And I'm like, "Okay, I met so and so, and then..." all these things I'm so excited, so pumped about these things. And I'm telling her about stuff, and she's at home with twin babies, miserable, tired, horrible, feet hurt, body hurt. And I'm out having the time of my life. Matt: Yeah. Russell: And I'm thinking she's going to be pumped for me, right? Matt: Right. Russell: No. And for probably a year or so, I was just like... And then, one day, I remember I'm at some event, and I get cornered by people. And then, introverted Russell's like... anxiety, and it was horrible. And somebody cornered me in the bathroom, and asking me questions while I'm peeing. And it wasn't even... At least, sometimes, most of the time, they fake pee next to you, so at least it's not awkward. He was sitting next to me, watching me pee. I'm like, "Can you at least fake pee?" And so, anyway... It was so bad. And I got home that night, and I call her on the phone, and I was just like, "It was horrible." I went off about how horrible it was, and I was miserable. And she's like, "Oh my gosh, I'm so sorry." But then, she was cool. It was awesome. And I was like, "I didn't get in trouble." And so, the next time I went out, I got home that night, call her, I was like, "Oh, it was horrible. My feet hurt, my back hurts." Anyway, and I've told so many people this, entrepreneurs and friends, who do that, and they shift... Because they don't want to hear you're having this... Anyway, is this truly good or not? I don't know. It saved my marriage. Matt: Is it true? Russell: Literally saved my marriage, and it saved so many of my friends, who… so many of friends, who had the same thing. They want to hear the stories, but not in the moment. When you come back home later, you tell the stories, they love it. But in the moment, when they're miserable, and you're having fun, it is not... First time with Tony Robbins, when I walked on fire, I call her that night, I'm like, "I just walked on fire. Waaa!" And I hear the kids screaming in the background, and she was angry. And I was like, "Huh." And I'm like, "Cool, I'm sending you to walk on fire next month." I sent her to walk on fire, and then she was on fire. But it was like... Caleb: She's like, "No." Russell: Later, she wants to hear, but not in the moment, because it's just like... Anyway, so- Rob: Yeah. Russell: ...that was- Rob: Makes sense. Russell: ...life changing for... Anyway, so... And then, the other thing is just you have to understand what your values are. I learned this from Tom Bilyeu at a level that was fascinating, recently. But- Caleb: Who was that? Russell: Tom Bilyeu, he runs Impact Theory. Caleb: Oh, okay. Rob: Impact Theory. Caleb: Gotcha. Russell: But he writes out his values, but he prioritizes them. So his number one value is his wife, number two... And he has the values written out. And so, when a conflict comes in place, or he gets asked to speak at a huge event, speak for the Queen of England, or whatever, but it's the same weekend as his wife wants something. He's like, "My wife trumps the value... 100%, she trumps it. So the answer's no, and it's not hard for me to say no." Caleb: Wow. Russell: And so, it's figuring it out for yourself. What are your values? Personally, with your family, the wife, everything like that. And you define them, and then it's like there's no question. That's what hard, is when you value something here, and your spouse values something differently, and the conflict of that is what causes the fights, right? But if you get on the same page, like, "Look, this is number one, two..." You have these things, then it makes it easier to navigate those things, because it's like, "No, I understand this is one of the values we have together, as a couple, you should go do that thing." Or whatever the thing might be. So anyway... Caleb: That's awesome. Russell: But marriage is one of the hardest things, but one of the most rewarding things, at the same time. So it's worth it, but it's a ride. Go through demand-relationship, man. That's- Rob: That's a great point. Russell: ...so good. Speaker 4: I got a question. Rob: Yeah, go ahead. Speaker 4: So two big things that I heard from you, amongst your story, you were talking this positivity. When you were doing great at something, or you learned something, you're so excited about it, you're so positive, but then there's this other part of you that's very vulnerable. Russell: Mm-hmm (affirmative). Speaker 4: And so, you experience anxiety, or you have challenging days, or you're discouraged. How do you find the balance between those, of being vulnerable and being honest with how you're feeling, versus, "Hey, this is a challenge. I'm an entrepreneur, I can overcome this."? Matt: Right. Speaker 4: What's the balance? Russell: Yeah. That's good. One of the... Everyone who's met Tony has a story about how Tony's changed their life. But one of the biggest things that I... There's three or four things that I got from Tony, the very first time I went to his event and I heard him speak, that had a huge impact on me. One of the biggest ones was state control, understanding that. Have you ever heard him talk about the triad and things like that? Speaker 4: Yeah. Russell: I'd never heard that before, and I remember watching him do these things on people in the audience. And it was fascinating. He took a lady, who was... He picked somebody in the audience who was suicidal, and he's like... It was the weirdest thing. And he talked about the triad, right? There's three things that change your state, right? There's your language, there's your focus, and there's your physiology, right? So he takes someone, he's like, "I need someone who's suicidal." He takes this beautiful girl. I remember, we were up in Toronto, so then he takes this girl, and he's like, "I need you to get depressed. Not a little bit depressed, clinically suicidal." She's like, "What?" He's like, "Just get there in your mind. Whatever it takes, get dark." And you see her state change, right? And he keeps pushing her, and keep pushing her, and he gets her to this point. And anyway, it's crazy I'm watching this. And I'm kind of freaking out, because I'm watching him do this to this girl, getting her to a point... And soon, she's bawling her eyes out and everything. And he's like, "You got to get deeper. Get darker. More miserable." All this stuff. And you see him change this girl's state. And all of a sudden it stopped. And finally, it seemed like forever, finally he stops and he's like, "Everyone look at her. Watch her. Look at this." He's like, "What do you notice? What's her physiology?" You see her body, you see tears, and all this stuff. And you see her just broken. And then, he's like, "What do you say?" And he goes through the whole triad with her. And he shows that. And he's like, "Now I'm going to show you how quickly you can shift this." To the point where it's like... Anyway, it was crazy. And then, he shifts it, and he starts taking her back through, shifting the physiology, shifting her shoulders, shifting everything, shifting her meanings, shifting focus, shifting what she's saying. And he gets this girl, within three or four minutes, to literal ecstasy, it was crazy watching this. And you see her, where she's laughing... the opposite side of it. And I'd never seen somebody like that, the flip of emotions, how easy it was, by just shifting these three things in her. And it had such a profound impact on me. Caleb: Is there video of that? Russell: Not maybe the one I saw, but he does it at every UPW, he does it... I'm sure there's YouTube videos of it, as well. But if you type the triad, I think he calls it the triad or state control, things like that, you see it happen. But I saw that, and I was just like, "Oh my gosh, I never realized that we had control over that. I thought my feelings were my feelings." Like, "Here's your feeling." Like, "Okay, crap, this is the feeling I have today." And after experiencing that, I was like, "I could actually change this." I didn't know that. And it's interesting because I think sometimes when we're depressed, or we're sad, or we have these things, I think some of us like it. I've had times before, I don't want to be happy. I'm enjoying feeling miserable. And sometimes, I sit in there because I enjoy, because we do, it's weird. It's messed up. But I felt that. I'm like, "I could change this but I don't want to." But other times, I'm like, "I have to change it." Now that I've learned that. It's crazy you can shift your state, and you can do that and show up the way you need to be. And one practical example of how I use it a lot is, when I get home at the end of the night... And this kind of comes back to your question, I think, earlier, too. How do you do all the things? And I told you this yesterday. One of the things that I got the biggest, from being around Tony Robbins, the most impressive thing about him is when... Tony's got... As busy as any of us are, take that times 10, and that's Tony, right? He's the most busy person ever. But if you have a chance, a brief moment with Tony, where he's going to say a million things, and you have a second with him, he is the most present person I've ever met. The world dissolves around it, and it's just him and you, and there's nothing else. You can tell. And he's just zoned in on you, and it's this magical experience. And as soon as it's done, he's just gone, he's on the next thing. But that moment, he's hyper-present. And so, for me, when I'm doing things, it's like... Like, when I get home at night, at the end of the day, park my car, I walk in, and there's the door before I come into the house. And sometimes, I'm anxious, I'm thinking about work, and thinking about stuff, I'm stressed out, the FBI sent me a letter today, Taylor Swift suing me, whatever the thing is. And I'm like, "Ah." And then, I'm like, "I'm going to walk through that door, and I can't do anything about it now. My kids are there, my wife's there." And it's just like, "Okay, I got to change my state." And right there, before I walk through the door, I change my state. Get in the spot, and then like, "Okay, here we go." And I walk through the door, and it's like then I'm dad. And it's different, right? And so, I think it's learning those things. Because it's not... Your feelings are weird, they're going to show up in one way or the other, but the fact that you can control them, which I didn't understand or know how. But as soon as I realized that, it's just like, "I don't have to be sad, or miserable, or anxious, or whatever. I can actually change those things in a moment, if I understand how." And that was one of the greatest gifts Tony gave me, was just understanding how to do that, and seeing it in practical application with somebody. And now, it's like I can do it myself, any time I need to, if I need to. Matt: How do you act around Tony Robbins? Especially from the beginning to now, because you guys are close now. He probably looks at you like I look at a lot of these guys, that are Caleb's friends. I look at them like nephews, these are like... I'd do anything for them. And I know that... I can see that's how Tony starting to look at you. But take us from the very first time, because he didn't he have you come to an event, ask you a bunch of questions, take notes, and then just leave you hanging, or something like that. Tell the story, real quick. Russell: Oh, man. Tony's so intense. I still get scared to... It's still like, "Ah." Anyway, every time I see him, it's just like... I don't know, it's weird. His presence is- Matt: He still makes you nervous. Russell: Oh, yeah, for sure. But the very first time... So yeah, it was... I don't know, it was probably 04:00 in the morning. I don't even know. The shorter version of the long story is they asked me to come meet him in Toronto, at UPW, same event as this whole experience happened. So I went up there, and supposed to meet him one day, and it shifts to the next day. And if you ever work with Tony, just know if he tells you he's meeting you at 10:00, it could be like four days later you actually meet. You're on Tony time. Yeah, it's- Matt: That's just how it is. Russell: It's crazy, yeah. Just waiting. But it's always worth it, so you just wait and be grateful when it happens. But anyway, so we finally get to the point where we meet, and I have to drive 45 minutes. This is pre-Uber, so I'm in a taxi to some weird hotel. And we get there, and then me and his assistant stand outside for another hour, waiting in the lobby. He kept looking at his phone, nervously, like, "Ah." He's like, "Okay, Mr. Robbins' ready to meet you. Let's go." So we run up the stairs, we go to this thing, we walk in this room, and there's- Matt: And this is the first time you ever- Russell: ...body guards everywhere. First time I ever met him, yeah. Yeah, he's like a giant, comes and gives me a huge hug. And we sit down, and he's like, "You hungry?" I'm like, "Yeah." And he was vegetarian at the time, so he's like, "Get Russell some food." And brought me out this amazing plate of... I don't even know what it was. But it was... I was like, "If I could eat like this is every night, I'd be vegetarian." Because it was amazing. It was- Caleb: It was? Russell: ...insane. And then, got his tape recorder out, he's like, "You okay if we record this?" I'm like, "Yeah." So he clicks record, picks out a big journal, he's like, "You're Mormon, right?" I'm like, "Yeah." He's like, "I love the Mormon people. When I was eight years old, I went to a Mormon church and they told me to keep a journal. I've kept a journal ever since. Do you mind if I take notes while we talk?" Matt: Wow. Russell: I'm like, "Eh, okay." So he's recording, taking notes, and then he drilled me for an hour. Just like do, do, do. Just like- Speaker 4: And how long ago was this? Russell: This is 13, 14 years ago. Speaker 4: Okay. Russell: Anyway, it was intense. And I can't remember what I was saying, I was so scared, I'm second-guessing everything I've said. And then, he's asking me numbers and stats, because we were trying to do this deal with him. And it was so scary. Matt: So he was just drilling you with questions, and just trying to- Russell: Oh, like crazy, yeah. I'm trying to just... Yeah, dude. Anyway, it was crazy. And then, he had to go back to UPW to speak again, so he's like, "You want to drive with me?" So I'm like, "Yeah." So go down, and jump in his Escalade together, we're in the back seat, and we're driving. And it's just crazy. And I remember he asked me a question about this one... I won't say the person's name because the story isn't positive for the person. But he asked, he's like, "What do you think about so and so?" I'm like, "Oh, that person's really cool and really talented." He's like, "He's a very significant..." and he just talked about six human needs, earlier that day, so I was very aware of here's what the needs are, right? And he's like, "Yeah, I don't think I'd ever work with him, because he's very significance driven." And I was like, "Oh, that make sense." And all of a sudden, I was like, "Ah, Tony is reading my soul, right now." I was like, "What drives me? I don't even know what drives me. Does he know what drives me?" Like, "Oh my gosh, am I significance driven?" I'm freaking out, like, "Ah." And all I remember is panicking, thinking, "He knows more about me than I know about me, at this point." And all these things, I'm freaking out, we're driving in his Escalade. And we get to the thing, and he's like, "I got to go inside. Thank you so much, brother. I love you." Jumps out the car, shuts the door. I'm sitting in the Escalade, like, "What just happened?" Matt: It was that fast. Russell: It was insane, yeah. Matt: It was just like- Russell: And then, the driver's like, "Do you want to get out here? Do you want me to drive you somewhere?" Like, "I don't even know where we are." We're in Toronto somewhere, that's all I know. And so, it was just the craziest experience. And then, I don't hear from him for four or five months, nothing. And I'm like- Matt: What were you thinking? Did you think- Russell: I was like, "He must've hated me. Maybe I failed the test. Am I significance driven?" I'm freaking out about all the things. And then, one day, I get this random... It was actually my wife and I, we were celebrating our anniversary, so we were at... It was a StomperNet event, but we took her, it was this cool thing. And she'd just gone to UPW. I sent her like three months later. So she walked on fire, and she was like... And Tony talks about Fiji there, so she was like, "Someday we should go to Fiji." And then, we get this call from Tony, and it was like, "Hey..." Or it was Tony's assistant. Like, "Hey, Tony wants to know if you want to speak at Business Mastery in Fiji, in two weeks." I was like, "Tony Robbins..." I started saying it out loud so Collette could hear me. "Tony Robbins wants me to speak in Fiji, in two weeks?" And Collette, my cute little wife, starts jumping on the bed, like, "Say yes! Say yes!" Caleb: Aw! Russell: And I was like, "Yes, yes, yes. Of course, we will." And then, we're like, we've got three kids that are all toddlers at this time, and like, "Can we bring kids?" They're like, "There's no kids allowed on the resort." I'm like, "We've got three little kids." He's like, "Ah, all right. We'll figure it out." So I hang up, and we're like, "We don't have passports for the kids, we don't have anything." So anyway, it was chaos, we're freaking out. We ended up getting them there, they literally built a fence around our... The Bula house, where's Dan at? The Bula house we were in. They built a whole fence around, so our kids wouldn't die because- Caleb: Did they really? Russell: ...there's cliffs off the back. Yeah, it was crazy. And then, I'm speaking to this room, and there's less than 100 people. I'm speaking, and Tony's sitting in the back of this room, I'm like- Matt: While you're speaking. Russell: ..."I thought he was not going to be here. This is really scary." Yeah. And he's paying attention the whole time. Matt: Does it make you more nervous? Russell: He introduced me, he brought me on stage, which was like... I still have the footage of that, it's really cool. He brought me on stage, which was crazy. And then, I remember, because in the thing we're talking about lead generation, I was talking about squeeze pages. And afterwards, he got on. He comes up afterwards, he's like, "Yeah, I heard squeeze pages don't work anymore. Is that true, Russell?" He's like, "People say they're kind of dead, they don't work anymore." And this is, again, 12 years ago. And I was like, "Who told you that? They totally still work." Which is funny, because we still use them today. But he was just like, "Somebody had told me they don't work anymore." And I was like, "They..." anyway, "They work, I promise." But anyway, and then I don't hear from him for five years, and then something else happens. It's just weird, these long extended periods of time. But then, every time, every moment, I tried... Five years later, it was a call, it was like, "Hey, Tony's doing this thing. He wants your opinion on it." So I spent like two or three hours with his team, consulting, giving feedback, as much ideas as I could. And like, "Cool, thanks." And then, nothing for two years, and then something else, and then... Little things keep happening, and happening, and can do more and more together. And then- Matt: What did you learn from that? You think that's just- Russell: A couple things I've learned. Number one, I'm sure you guys get this a lot, people who want to work with you, they show up and the first thing they show up with is, "All right, I got an idea how we can make a bunch of money together." Right? They always come, and want to figure out how they can take from you. And I was so scared, and grateful, I didn't ever ask Tony for anything. The first time I asked Tony for anything ever was 12 into our relationship, after Expert Secrets book was done. I had just paid him $250,000 to speak on our stage, and just finished the interview promoting his book. And I was like, "Hey, I wrote a new book. Do you want one?" Matt: Wow. Russell: And he's like, "Oh." And he took it. I'm like, "Cool." And then, a week later, I'm like, "Ah, will you interview me on Facebook with this?" He's like, "Sure." And then, he did, and that video got three and a half million views on it. It was crazy, coolest thing ever. But it was 12 years before I asked him for anything. And I had- Matt: Wow. Russell: ...served him at as many different points as I can. I think the biggest lesson from that is that... And I get it all the time, people come to me and it's like they're trying to ask and take. It's just like... I get it, and it makes sense. But it's just like, "This game's not a short game. If you do it right, it's your life. This is your life mission." Right? Matt: Yeah, that's good. Russell: And so it's just understanding you're planting seeds, and you're serving, and if you do that, eventually good things will happen. And something may never happen with Tony, and that's cool. I do stuff for a lot of people, and nothing ever good ever comes from it. But hopefully something does. Sometimes it's indirect, sometimes it's not, sometimes it's just karma, or whatever you believe in. But if you just always go with the intent to serve, not to like, "What's in it for me?" It just changes everything. And then, if you do that, if you lead with how to serve, stuff comes back to you. But if you lead with trying to get stuff, it just doesn't work. The energy's different in the whole encounter. You know what I mean? Matt: Mm-hmm (affirmative). Russell: So I'm sure you guys have felt that with people, when they first come to you, and it's just like, "Ah." Matt: So is there a point where you... You went to his house. Russell: That was cool. The thing I can say is it was really cool, because most times when I'm with Tony, you're around people. In Fiji, it was fun seeing him, because he's more personal and stuff like that. But it was really special in his home, because it was him and his wife, and it was cool. It was fun just seeing him as him, like as a kid. And even my wife, like, "He seems like a kid here." He was so excited, and showing us his stuff, and all the things. Matt: Ah, well, guys, listen. Russell: Anyway- Matt: A few more questions, because I mean, man, you've been at it for almost two hours, dude. I can go all night, and I know he could. But Brea Morrison, give it up for her for letting us be here. Thank you so much.

The Roundtable of World Changers (Part 2 of 4)

The Marketing Secrets Show

Play Episode Listen Later Jun 2, 2021 50:47

The roundtable interview with Matt and Caleb Maddix and a small group of people who are trying to change the world. Enjoy part two of this special 4 part episode series. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Russell Brunson: What's up everybody, this is Russell Brunson. Welcome back to the Marketing Seekers Podcast. So I have got to ask you, what did you think about episode number one of the World Changers Roundtable? Hopefully, you loved it. There were so many things covered in that 42 minutes. Anyway, we are moving on to the next part of this interview. As you know, this is going to be broken down into four parts because they kept me there, handcuffed to a table, until 3:00 AM. I'm just joking. They didn't really. But, the question was so intriguing, we were having so much fun, we just kept going and going until finally I was like, "I have to fly out in three hours. I need to get back to my hotel." But now we're going to go dive into the second part. This next episode is probably another 30 to 40, 45 minutes or so as well. So these are some things we'll be covering in this one, which is really fun. We talk about, number one, why my business partner, Todd Dickerson, is so amazing, and hopefully give you ideas about if you're pursuing opportunities and trying to land your dream job or partnership or whatever. Number two, we talked about personality profiling, how we actually are hiring here at ClickFunnels. We talked about where my love for learning came from. We talked about transition for me, going from an athlete to a business person and a marketer. We talked about some of the lessons I learned from Lindsey Stirling, things I was not expecting to hear from her that totally changed everything for me. We talked about people who intrigue me, my interest in health and bio hacking. We talked about is there anything that happens inside of this business that gets me as excited as what I felt in wrestling. We talked about what thing is close, but nothing actually has ever hit it. We talked about the first Two Comma Club Awards. We talked about how to upgrade your identity as you grow. We talked about the fact that you have to cycle and fail and rebuild in your businesses. We talked about the launch of ClickFunnels and how it wasn't just the fact that I was a genius, because I wasn't. There are so many things. Talking about the grace of God and how it tied into the launch of ClickFunnels. We talked about some of my early products, like Zip Brander and Forum Fortunes. We talked about my Christmas Grinch sale, which was the very first big sale, big launch I ever did, to my little tiny list that made enough money to cover Christmas for my wife and I when we were first getting started. We talked about becoming worthy. We talked about list building, how it's better than buying ads, and a whole bunch of other things. It's amazing, this could be 40 courses all wrapped into one super podcast episode. So if you liked the last episode, I think you're going to love this one as well. And I've got two more after this, coming back, going deeper into this conversation with the Roundtable of World Changers. So, that said, we're going to cue the theme song. When we come back, we'll dive right into the second section here of the interview. Matt Maddix: Dave and Todd, I mean, just wow. Those dudes are like... But what about those guys? Russell: So here's Todd's story. So the real long story short, I bought some software, it was coding Ruby on Rails, didn't know that. Bought this company with the last... I didn't have the money. So I borrowed money, bought this company, coded on some platform we didn't know, and I was like, "Screw it," right? And I tried to hire people to fix it, nobody could fix this platform until finally I was leaving the office one day. I literally emailed the people saying, "Turn off the servers." We lost all of our money to this company. They shut it down. And I'm walking out of the office and I had this impression of like, "There could be someone on your email list who knows Ruby on Rails." I was like, "That's weird. I had a bunch of internet marketing nerds. There's no one that's like, 'Ruby on Rails...'" Anyway. It was starting with the impression from God, I stopped, turned back around, set the computer to open back up, sent an email to my list. "If you know Ruby on Rails, I'm looking for a partner. I bought a software company and it's not working. Please send me a message." Send. Matt: And that's all you said? Russell: Yeah. And lo and behold, three years earlier, Todd bought some random thing from me, happened to be on my email list. He built the website three or four years earlier that was making six figures a year on autopilot. Hadn't worked in four years. Just hanging out relaxing with his wife and his daughter. And an email comes in and it says, "If you know Ruby on Rails, I'm looking for a partner." He's like, "I know Ruby on Rails. I can be Russell's partner." Emails me back. And at first I see him and his beautiful wife and I'm like, "There's no way he's a programmer. There's no way." That was literally my thought. But he was the only person that responded back so I was like, "Okay, well, here's the login to the site. Fix it. I don't know what to do. I'm not a coder." I went to bed, woke up the next morning. He's like, "Cool, I fixed the site. Plus I found this, this, and this. And I changed this. And I moved these things,", and all of this stuff. He's like, "It's working now. Do you have anything else you want to do together?" I'm like, "Huh." And so I give him another project, another project. And for an entire year Todd and I worked together, and never once did he ever ask me for money, ever. Matt: Wow. Russell: Not a penny. And I remember he started finding Boise to work on a project together ... Matt: You're telling me he worked for you for an entire year? Russell: For free. More than a year. Caleb Maddix: Why was that? Russell: I don't know. I found out later. He'd gone to Robert Kiyosaki at this event and he said, "Find someone who's doing what you want to do and work for them for free." So he told me that years later. I didn't know that. Matt: Todd, if you're watching dude. I love you man. You're legit. Russell: And so he kept coming and he started coming to Boise and we started becoming friends. The smartest developer I've ever met. Literally the smartest person I've ever met. I'll go that far. Just genius. And he'd come out to Boise and we'd work on projects and ideas. We tried to launch a couple of things. None of them really worked. And we were just trying stuff. He was just always there, always serving, always doing stuff. And one day were in Boise and I was looking over his shoulder cause we're looking at stuff and I saw his email. And there's all these emails from some recruiting site or something. I was like, "What's that?" He's like, "Oh, it's people recruiting me for a Ruby job." And I was like, "Do you get a lot of those?" And he's like, "I get three or for a day." I'm like, "Really? Are they good offers?" He's like, "I don't know. Let's check it out." He opened it up and the first one was like $400,000 a year starting salary. I'm like, "What?" The next one is $350,000. The next was 5 ... Insane things. I'm like, "Why don't you do that?" He's like, "I don't want to work for them. I want to be your partner man." I'm like, "What?" And then I all of a sudden had this realization that I hadn't paid him in a year. We didn't have much money at the time, we're still at the backside of a business failure when we met. I'm like, "I can pay you maybe $50,000 a year. Can I pay you that?" He's like, "Whatever." So I told our little bookkeeper, "Pay Todd $50,000 a year." And they're like, "Okay." So he did that and next year we're paying $50,000 a year. We're doing stuff and we have more things. Started to get a little success here and there. Making more money. Back in Boise again. And I'm like, "Can I pay you some more?" And he's like, "Whatever." Matt: So he wasn't ever just asking? Russell: Never in his life has he asked me for money. Ever. So we bumped it up to $100,000 a year because that's what we got, the year before that, after a year or two working together. And then, it was crazy, the day Leadpages got the first round of funding for $5,000,000, the same day Todd was flying to Boise. And he gets the email. It's east coast so he's two hours ahead. He's awake and on the plane, he sees the email, forwards it to me, and then jumps in the plane. He's flying for four hours. I wake up. I see the email and I was like, "Leadpages? Got 5 ..." I was like, we built landing page software in the past. I was perplexed and angry. And then Todd lands. And Todd, he's a little guy, he comes into the office all angry. He's like, "Leadpages got 5 million!" He's like, "I can build Leadpages tonight. Do you want to build lead pages?" I'm like, "Yeah. Let's compete with Leadpages." He's like, "All right." Matt: No way. Dude. I love this. Russell: This is like angry Todd. I love angry Todd. I like all Todds, but angry Todd is the best Todd. Matt: Is it? Okay. Russell: He's just pissed because he's like, "I can build this tonight. Everything thing they got we can have done tonight." So we're getting all ready. What should we call it and everything. And then he's like, "Wait, we're building this. You want to add anything else to it?" And I was like, "Oh. Yeah. What if it did this? And what if it did this?" And we spent a week in front of a white board saying, "What if it did?", and we mapped out ClickFunnels. Matt: So you're talking about a week where you guys just locked in and you were just having fun. Just doodling and whatever. Russell: Yeah. He's like, "Oh, I can do that. We can do that." We're brainstorming all sorts of stuff so we map the whole thing out. Matt: Did you know at that moment you were onto something big? At that moment right there, when you guys were like ... Or was it just still like ... Russell: All lot of people have tried something like that. I tried before other people tried. No one had done it. So I was kind of skeptical but Todd's like, "I can do this. This is easy." I'm like, "Okay because I tried it ..." He's like, "No dude, I can do it. This is easy." So I was, excuse me, optimistically hopeful because he's a genius but I was also nervous. But anyways, we map it out and then we bought Clickpros.com. I wanted to call it ClickFusion because I own ClickFusion, but we'd had three failed businesses called ClickFusion. All of them failed and Todd was like, "No. It's bad karma. We can't." I'm like, "But the logo is so cool dude." Matt: I love it. You love the logo. Russell: And he's like, "No, we can't." He's like, "It's got a jinx on it or something. We can't do that. You have to come up with a different name." I was like, "But ClickFusion is the coolest name ever." So we're trying things. Click everything and then ClickFunnels. We're like, "Ah." That was the thing. We're so excited Matt: Who first said it? Do you remember? The words ClickFunnels. Caleb: It's almost like God saying, "Let there be light." Russell: I would assume it was me but I'm not positive. I'll have to ask Todd on that one. Caleb: Well, when you said it, was it instant? Like fire? Russell: It was insane, it was available. Matt: Oh, you know that feeling, right? Checking domains. You're like… chills. Russell: How has no one thought of this before? And so we got it and I remember I was driving him to the airport at the end of the week to take him back home. And we got to the airport. Boise airport, It's a small airport. So we pull up to the thing to get out and you can tell he's probably nervous waiting. And before we get out of the car he's like, "I really want to do this man. I'm excited." I'm like, "Me too. Me too." He's like, "I don't want to do this like your employee though. I want to do it as your partner." And in that moment, I was just like all the fear of ... I'd tried partners in the past. It hadn't worked. All this stuff and all the everything. And it was just this weird thing of just all the emotions were hitting me as he sat in the car, about to get out the car. I have 15, 20 seconds before he's going to to go. I was just thinking about him. I was like, he's never asked me for money. He's never done anything. He's served. He's given everything. I was just looking at him. I was like, "All right let's do it." He's like, "Cool." And he got out of the car and he's gone. Matt: Wait a minute. So at that moment? Is was that quick? Russell: That was it. Matt: It was a gut feeling that you just knew. That he was ... Russell: It was him. Yeah. And I was literally... I said this on stage at Funnel hacking live, outside of marrying my wife, it was the greatest decision I ever made. Matt: Yeah. I remember you saying that with tears. Russell: Yeah. Matt: Why though? I'm curious because it's not just ClickFunnels. Russell: He's amazing. If you look at our personality profiles, it's fascinating. We have the same personality profiles. The Myers-Briggs. Except for one letter's different. Where I'm a feeler he's a thinker. And it's been magical as a partnership because we both have so much respect for each other that we don't try to fight each other. And it's very much like if I wanted to do something, I'm like, "This is what I want to do. This what I'm feeling. What do you think?" And he'll come back and be like, "Well, I think this." And so I come up from feeling instead of thinking and it's really cool. So sometimes his thinking will trump my feeling. And I'm like, "You're actually right. Let's not do that." Or vice versa. Where he's like, "I'm thinking this." And I'm like, "I don't know why but I feel this." And he'll be like, "Okay." He respects that. We just have such mutual respect that we've never been in a fight. We've never argued. We've never had problems. It's been amazing. Matt: Wow. Russell: And he's similar to like we talk about with Dan. He went back home after us white boarding that, sat in his basement for five or six months and built ClickFunnels by himself. Caleb: Really just by himself? Russell: 100% by himself. Caleb: No other team. No other dev? Russell: It was just him. And the right before we launched, we brought in another partner, Dylan, who built the front-end editor and did a lot of the UI. And so then it was those two as we got closer and closer to the launch. And then for the next year it was just those two that did everything. And then after a year, we started bringing in other developers. But it was 100% Todd. Matt: Wow. Russell: He's amazing. In all aspects. You know you have friends you think they know everything about everything. That's like Todd except he actually knows everything about everything. You ask him anything and he's just like ... I don't know how he does it. And I'll always fact check him, like, "Oh my gosh. He's right again." He's brilliant. It's amazing. Matt: So for those of us who have partners or are maybe going into partnership, what's your best advice? And what do you feel like he does right that other partners don't do? Russell: I think the hardest thing with partners is typically we want to partner with someone who is just like us. We did a podcast most recently. Dean, Tony and I, right? We've done two partnerships. Both partnerships made it through the launch and they stopped. Made it through the launch and stopped. The podcast was like, "Why?" I love Dean. I love Tony. They're amazing. The problem is that me and Dean had the exact same skill set. Matt: Oh. Russell: And so the problem is that both of us are right. We both understand it right, but we do it differently. And so it's like You have two people, and so typically you want to partner with those people who are like you. You're like, "Oh, we think the same. We should be partners." But that's not necessarily the right thing because then you've got two alphas with the same skillset, and someone has to win and someone has to lose. And it's hard. Whereas me and Todd, we have different skill sets. There is never a winner or a loser. We can both win because different skill sets, both the same mission. It's really easy. So I think the biggest thing is you're trying to find the yin yang. You're not trying to find someone who thinks like you or acts like you. In fact, this is true in most hiring processes as well. I used to have people like, "Send me a video if you want this job." Right? So I get these videos, and the people that I wanted to hire were the people like me. I'm like, "This person's awesome. They think like me. They're a genius. They're amazing." You'll hire them, and within a week I'm like, "I hate this person." It's horrible. So we started shifting the way we do our hiring based on personality profiling instead. DISC profile drives most of my own personal hiring so I know that I'm a high D, high I, high S. No C at all. Right? And so the people I need to hire around me are high S, high C. The problem is the people I who I watched their videos and I'm pumped, they're high D, high I. So I'm like, "Yeah. These people are awesome. They're charismatic. I'm going to love them. They're drivers, they're awesome. Worst employees ever. Matt: Right. Russell: Right? So when people send us this profile, first I find the right profile and then from there I do interviews. Because if I interview ahead of time I get sold by the people who sell and then they're horrible employees. And so I make sure they're high S high C, because I know that if I talk to high S high C, I'm going to be kind of bummed out. Like, "Oh, I don't know if this is the kind of person that I'm going to jive with." But they're the best people to surround myself with because I'm such a high D high S. I'm a creator. I'm throwing things up in the air and I need people who are S and C, who are faithful finishers, who are going to take the things, capture them, and make sure that it's amazing. Matt: Do you feel like businesses and entrepreneurs are making a mistake by not having their employees and their team take these tests? Russell: 100%. I have a new company we're launching all about personality profiling because I'm such a big believer in it. Matt: Really? Tell me why. Top three reasons. Russell: It's in all things in life. If you're going to be a partner. If you're going to date someone. Understanding who they are is such a big part of it. Right? Because we think everyone sees the world the same way we see it and it is not true at all. The way you see it, the way we all see is so different and so if we don't understand that at a deep level, then I get upset by what you do and at what everyone's doing because it's like, "Don't you see what I see?" And the reality is no they don't. So if you start understanding people better ... In fact, the software can be called Understand About Me. It's a place you go and you take all the personality profiling and it gives you a page that can show somebody this is me. So in five seconds I can understand you perfectly they're like, "Oh, now I know how to work with you." Because I understand what you are, what your beliefs are, what your values, all the things I need to know about you, I can find it really quickly. Where normally you're going to go years with somebody before you understand them. I can look at a thing and get pretty dang close in a minute. Matt: Wow. Russell: Now I know hot interact with you and spend time with you and work with you. Things like that. Caleb: Question. Where does your love to learn come from? Because one of the things I noticed from being around you, it's always like yeah, so I had this moment where I geeked on this and I geeked out on this. It was health and suppliments, and marketing and personality types. There's all these different things you geek out on. Have you always been that way? Is it like you geek out on marketing, you saw the rewards from it, and you're like, "Wow, what if this goes into other areas?" Where does that come from? Russell: Yeah, I didn't always have my life. In fact, I had a fascinating conversation with Tom Bilyeu about this, because when I was growing up in high school I always thought I was a dumb kid. I thought I was an athlete, so I focused there. I thought I was an athlete, so I was a wrestler, that was my identity, that was where I focused at. I thought I was dumb. Because of that, straight C student high school and college, my cumulative GPA graduating from college was 2.3. Straight C's and one B maybe somewhere in there, right? Because I was a dumb kid. When I got done I ended my wrestling career, so I stopped being an athlete, and I was like, "Oh crap." I started to learn this business stuff and I don't like to read. I'm a dumb kid. What do I do? It was fascinating. Tom told me, because I had this epiphany, I'm not actually dumb. He's like, "Actually, the reality is you probably really were dumb. But then you changed, right?" So for me it was like I shifted. It was fascinating. Do you remember the Funnel Hacking Live where we had Lindsay Stirling perform? One of my favorite parts of that, she did a whole performance. If you guys don't know, Lindsay does violin dancing stuff, and afterwards I had a Q and A with her afterwards. I had this question I was so pumped to ask. I was waiting for her just to like, the question is, she was on America's Got Talent, and I think she took 7th place. When she got kicked off, Pierce Bronson or whatever said, "You've got no talent. You're no good." Whatever, right? So I was like, do you remember that time when he said that? What I thought she was going to say was, "Yeah, I proved him wrong. Yeah." I was like, "What did you feel after that?" She's like, "Yeah, I got home and I realized he was right. I wasn't very good. So I went back and I started practicing and I started working harder and eventually I became good enough." It was like, oh my gosh. I got chills when I was saying it again. Matt: Yeah. Russell: I remember when Tom said it to me, he was like, "You probably were dumb." I was like, "I was." Because I wasn't reading things. So with marketing that was the first thing for some reason that caught my attention, that got me excited, right? And then if you look at my DISC profile, ROI is my highest value. I have to see ROI in something or I don't want to do it. So when I saw an ROI on this reading, I was like, "Oh my gosh. I read a book, I got one little sentence, changed a color, made more money. Oh my gosh." That is where it started, 100%. I started learning that and I started getting obsessed with those things. As this business grew for me I started being more, I always joke that crazy people got attracted to me, right? The best health people, the best fitness people, the best in every market kind of came into our world somehow. So I started getting to meet all these people. When you're around someone who's the best in the world at the thing, and they start talking about the thing, you can't help but be like, "Oh my gosh, this is amazing." Right? You zone in on that. So whenever I meet someone that's amazing and I have a chance to talk to them like this I just geek out. Like when I met your dad the first time with you guys. That's when I bought your parenting course and everything. I was just like, I saw you and I saw him and I was like, "I want that." So I started going down that rabbit hole, right? I met Anthony DiClementi, I was like, "I love this guy. I have respect for him, I love him." Every time he talks about anything, he fascinates me, when he talks about something it fascinates me. I have to look down those things, right? When people fascinate me, the things that fascinate them start fascinating me and that's when I kind of go down those rabbit holes. This person is so intriguing and fascinating. What makes them that way? What are they doing. It's interesting. I'm not a good question asker. You guys are so good at question askers. I've never been good at asking questions, but I'm really good at watching what people do and then seeing it and trying to go down the rabbit hole. What are they doing, why are they doing it, that kind of thing. Caleb: He's a true master in it. You can just tell. What are some things you want to take the time to geek out on? I'm sure you see something and you're like I want to get on that but it's not a priority, I've got to do this. What are some things, if I had a week or two? Russell: Just free time with nothing else involved? Caleb: What's the next thing you're going to geek out on? Russell: Oh. I would say every probably three years I get re-excited about SEO, for some reason. I start going down that path again, because I love it. There's times in my business when that was the focused. It's not now at all, but I went through a couple ... Brian Dean's a real cool SEO guy, couple guys… I started dabbing my toe in again and I'm like, I just want to get back into it so bad. Right now SEO is actually our number 11 lead source as of today in ClickFunnels, which is amazing. So we handed SEO the first four or five years, now we're focused on it again. It's doing really well for us. I want to go deep there because I like that. Anyway, I haven't had a chance to do that. Any of the health stuff really, really fascinates me. Matt: Why? I'm curious. Why are you drawn to that so much? The health stuff. Russell: Because I've seen with myself ... My history is I got in wrestling, at the PAC 10 tournament was my last actual wrestling match. My wife was giving herself fertility shots in the stomach during PAC 10 so the next month se was pregnant. So I got done wrestling, got done competing, got done running, got done lifting. All my athletic career ended, and then my wife got pregnant. She's eating for three kids, and I'm pumped because I don't have to work out right now, she's hungry, I'm hungry, we're eating. We just kept eating and eating. So over the next seven to eight months my wife gained like 60 pounds, I gained like 60 pounds. We were doing it together so who cared, it was amazing. Then one day she has two babies and she loses like 45 pounds and I'm like, oh crap. I'm stuck here. Where did you go? This for me? Matt: Yeah. Russell: Thank you. Then at that time the business was starting and I was stressed out trying to figure it out and I didn't get healthy again. I just was in that state of being 65 pounds heavier for years. But I didn't know the difference, I didn't know that I felt differently, because I'd never been in a spot where I spent eight hours sitting behind a computer, so I didn't know what good felt like or bad felt like. I knew if I tried to wrestle I'd puke, so I was like I don't feel like I'm an athlete. I just felt normal, I thought. Eight years in I was like, I don't know, I looked at myself in the mirror and I was like, "Oh, what happened to you?" You know what I mean? I'm sure hopefully everybody's had a chance. I was like, huh. It was hard because in my head I knew how to work out, I knew how to train, I knew these things. Finally I was like, "I need to get a trainer." So I got a trainer for the first time. I'd never really done that before. Started going, and got me from I don't even know, 27, 28% body fat down to 12% in a matter of seven or eight months. I looked better, I felt better, but what's crazy is I could work twice as hard and twice as long. I wasn't tired. I was like, "I can keep going. My brain's on fire. This is amazing." Matt: Wow. Just from the ... Russell: I had no idea until I lost all the weight. All of a sudden it was just like, I can do so much more. I think, when I first met Anthony DiClementi the first time I was like, this is my problem right now. I am at work all day slaying dragons, doing all these things, I have this energy. I get home at night and my two little twin boys are there, and my little daughter, and I'm spent and I have no energy. How do I still be a present dad and how do I have these things? The next tier was the bio hacking stuff. How do you do these things? How do you increase energy? There's so many ways to do that, from light therapy to supplements to sleeping to sound to breath, all these crazy things that seem stupid. The first time Anthony's like, "We're going to do breath work." I'm like, "We're going to breathe? That's your bio hack? We're going to breathe together?" He's like, "Yeah, it's going to be amazing." I'm like super annoyed. What's the ROI on this, I've got to get back to work. So he sat me down in our gym. You've been in our wrestling room. He sat me down and he's like, "You have to sit because if you're standing you'll hit your head and you'll die." I'm like, what are you talking about? He sits me down and we do these breathing exercises where he's yelling at us and screaming. All this stuff is happening. If anyone's ever done deep breath work it's nuts. We're doing this thing where we're supposed to do this heavy, heavy breath work until he's like, what's going to happen is the world is going to ... Has anybody done jiu-jitsu here? Been tapped out before? Matt: Yeah. Russell: So you get choked out. What will happen, the carotid artery gets choked and the world starts shrinking like this. If you take pressure off it, it comes back to life. If you don't, it goes darker and darker until it disappears and you're gone, right? If you've never been choked out, that's what happens. It's a really fun experience. But you have the minute when you see it shrinking around you and then it's gone, right? He told me that's what's going to happen. You're going to breathe so much that the world around you is going to start shrinking. If you don't stop you're going to pass out. So we go all the way to where it starts shrinking, stops, and then when you hit that point you let me know and then you hold your breath for as long as you can. He's like, "How long can you hold your breath for?" I'm like, "Maybe a minute." He's like, "You'll do it for at least five." I was like, there's no way. So he says sit down, we're doing this breath thing, we're going like crazy and sure enough the walls start doing weird stuff. I feel like I'm on drugs. I'm sweating like crazy. We keep doing it. He's yelling at me. All of a sudden the world starts closing around me, I'm like, "What is happening?" And then he stops and is like, "Hold your breath." He starts the clock. I'm sitting here holding my breath forever, looking around. We had three or four of us guys all doing it at the same time. I'm freaking out. And then it starts getting quieter, things are slowing down, we're sitting there and then he's like let some of the pressure out but don't breathe in. Let pressure out, pressure out, pressure out, keep doing that, and it gets done and the stop clock is over five minutes. I'm just like, I just held my breath for five minutes. Matt: And you didn't even know it. Russell: Insane. And then the rest of the day we were on fire. It was just like, whoa. Right? We brought a cryo-sauna at our house and we go freeze in the cryo-sauna and the rest of the day you just feel ... That's the thing I love now, these little weird things. Light therapy, breathing, weird things that just seem stupid. You do it and you can go longer, you can think better, you can do stuff. All those things just get me so excited. Anthony's fun because he randomly will just ship me weird stuff in the mail. Just the weirdest things. It makes my wife so mad. It just shows up. There's a big old box. She's like, what's this from? I'm like, I'm hoping it's from Anthony, it's going to be amazing. Just weird things. Tons of stuff. I love that kind of stuff because the ROI on it is crazy. They're always these weird things. I have this headband someone sent me. You put this headband on, you put an app on and you start working and it just makes you not tired, makes you focused. These weird things. How does this work? I don't know. And they're like oh, it works because the waves over here sync your brain and change your brain waves and the creative state and all these things. I mean, I don't know how it works but I just wrote two chapters. Caleb: Do you do breath work every day? Russell: No, because it's so intense. If I had a coach who could walk me through it. I have a recording of Anthony doing it and I almost dread it because I know how hard it is. By the time you're done you're sweating. Caleb: I've got to get that recording. Russell: I'll get it to you. By the time you're sweating, you're like what just happened? I just breathed for five minutes. It's weird. Anyway, I would love to understand it on a deeper level but I don't understand a lot of the things now. Some of them I've gone deep on, but a lot of them I do without knowing why. I hate it because my wife will be like, "What's this do?" And I'm like, I don't know. Matt: Just love it. Russell: One of my buddies, Preston Eli, he wrote this blog post, he called it the Warriornaire Workout. In there he explains part of his morning workout. He's like, why do I do it? He's like, because Tony Robins does, and I obey all giants who fly helicopters and have stage presence. That quote goes to my head all the time. People ask me, why do you do that? I'm like, because I obey all giants who fly helicopters and have stage presence, that's it. I'm like, I don't know the reason why, Tony says so, therefore I will do it. I would like to understand it at a deeper level so I have a better response than I obey all giants with helicopters and stage presence. But that's a pretty good reason. Anyway. Matt: Real quick, does anybody else want to throw in a question for Russell? Anybody else here live with us? Caleb: Let me ask one more real fast. Because I want to. I want to ask this. We were just having sushi, I was asking you, what are some of the favorite periods of your life? One of them you said was wrestling, which I found funny because by far one of my favorite periods is baseball, which people wouldn't expect because obviously I've been on stage and all this other stuff and that should take the cake. But those moments when you're just on the field, you're in the zone, there's nothing better. Where, with what you get to do now, whether it's being live on a webinar or being on stage or whatever it is, where do you get the same feeling of wrestling? Do you know what I mean? You know, the feeling in your chest? Russell: Today while we were in line at the grocery store I talked to your dad about this. I said that the best feelings I ever had in my life were from wrestling. The feeling of winning a hard match that I wasn't supposed to win and getting your hand raised, I never felt something like that, that felt as good as that, ever. I've been searching in business to find that, and I've never found it. Speaker 3: Do you feel like sports is like business in any sense? Matt: Good question. Russell: For sure, yeah. There's a lot, for sure. What I was going to say is the closest I've ever gotten to feeling that is when you serve at an event and you see a table rush and you see not only people where they get the a-ha, but enough of an a-ha where it gets them to get up and to move. That's the closest I've ever felt to that. It's not as good, but it's the closest I've ever felt to that. Which is why I love doing the big things. I get a glimpse of that. Caleb: How close? Scale of one to 10. Wrestling's a 10. Where does that rank? Russell: If wrestling's a 10, I'd say it's about an eight. In fact it's interesting because when I first started in business I was racing for that, trying to find it, trying to find it, trying to find it. It took me years before I was like ... Matt: Is it disappointing? Russell: For sure, yeah. We launch today and make a million dollars and it's like, huh. That sucked. What else have we got. Give me something else. Matt: Exactly. Russell: The money goal is always what I thought was going to be the thing, and those always were just like, huh. In fact, literally one of the main reasons I did the Two Comma Club Awards, for me I need, maybe it's just from a decade of my life someone grabbing my hand and raising it. I was like, entrepreneurs need that. No one raises our hands. Two Comma Club Awards, for me, is me lifting their hands like you did it. I needed that, they need that. That's one of the main reasons I did that, because that's the equivalent of that. Anyway. Matt: How many millionaires have you created? Russell: This year we passed 1,000 people that won the two comma club award. We're over 120. Matt: How does it feel to say that? To say it? You know how sometimes it's like so many people that have passion or goals or huge dreams and visions, rarely do they really celebrate what's happening on the journey. Do you find yourself ever getting where your vision is so big and your passion is so deep that even saying things like there's 1,000 millionaires. Dude, that's huge. Man, 1,000 people that are millionaires because of you. Russell: I think the first time I really got that, probably the most impactful time, was the very first Funnel Hacking live that we gave away Two Comma Club Awards. It was the third Funnel Hacking live. It was a couple of months before that we had the idea of a Two Comma Club and an award, talking about that. I legitimately didn't know. I wonder if anyone in ClickFunnels has actually made a million dollars. I don't even know. So Dave went back and the database guys went through everything and I remember he came back and was like, there's 79 people right now that made a million dollars. I was just like, are you serious? Matt: Was it a boost of confidence? What did it do for you? Russell: It was one of those things, looking back on me doing these events where two people showed up and nobody showed up, hardly anybody, where I was so excited about this? I was like, how come nobody cares? To now it was like, this is actually, I've talked about this long enough people are believing it and now they're doing it. You start seeing it, and there's the fruits of it. In my mind I was like a million bucks, even then, ClickFunnel was new, I was like a million dollars is hard. Most of my friends I knew were like made somewhere near a million dollars. There were people who have been in this business for a long time. A million bucks is a big deal. That was most people's goal still. The fact that 79 people had done it, that was just weird to me. I think that was the biggest one, the realization that just like, oh my gosh. It's not just a theory and I think it works, it's working. It's working at a scale that was unfathomable to me at the time. 79 people. To go to 200 and then 500 and then 1,000 is crazy. Matt: What was your question, buddy? Speaker 4: You're talking about how at each level of success you hit, some of your mentors hit that ceiling, right? Because of the posturing, right? So ultimately I feel like when you get to a new level of success it requires you to upgrade your identity, your self image. What have you found is the number one routine, what's your process for upgrading the identity, upgrading your self image? Because I think that's so important because it can either hold you back and have you self sabotage and not take action and go after what you want, or it's going to be the thing that keeps you at that level and continues to propel you forward. What's kept you ... Russell: That's good. It's weaved through everything, right? The one that's the most obvious external, especially in our world, because you see marketers, most people when they first start selling whatever it is they're selling they're bragging about themselves. Here's my ad, here's my name. It's all about them, that's the first tier of it. And then the second tier, when they start having the realization, I feel like is when they stop talking about themselves and start talking about the people they've helped. Speaker 4: Mm. Russell: You see externally. You don't hear me talking about how much money I make. I'm not like, oh, check out what I got. I talk about all the other people. It's like, that's next year, is that. And then for me the third tier now, which has been really cool, is talking about Lady Boss, right? The success story isn't Kailin, it's Kailin's customers, right? So it's like that next tier. What you're talking about is like the external version of that. There's a lot of internal things that you've got to deal with, but you'll notice it shifting in people when you look at just their messaging and what they're saying. From the way they podcast, they video, they market, their ads and everything, it's the shift of it's not about me, it's about them. It's not even about them, that's the external version of it. Internally I think it's really, it's what we talked about, I can't remember why, but we brought up yesterday or today I had this really successful guy I met one time who the first time we met he was like tell me your story. So I was telling him the wrestle posturing story about how great I was. He was like, no. Tell me about the time you failed. So I was like, well, I'm in the middle of one right now. So I told him let me tell you. I told this whole thing. I remember afterwards I was so embarrassed. He's going to think I'm an idiot. You know, that fear? He was like, good, you cycled. I was like, what? He was like, I will not work with entrepreneurs who haven't cycled at least once. Because if they haven't then they still believe their own bio, right? I think that's the biggest thing, the internal version is that. The first time around, before you cycle, you think it's all you. I know for me it was. I remember doing this the first time, I'm like, I am a genius. I'm the smartest guy in the world. And then when it collapsed I was like, oh, there's a lot of things outside my control. This is not me. There is a team, there's God, there's all these other things that are making this possible. There's a scripture, I can't remember where it's at, it's the Bible, Book of Mormon, but it says you can either be humble or God will humble ... Ah, I'm misquoting it by far. But it's like God will humble people. You can be humble or he will humble you. So it's like, looking at that, I'm like round two I'm going to be a humble person because I don't want to be humbled again, right? Matt: I still feel it. Russell: This is not me. I understand, I look around now and it's 100% like there's no way I would be where I am right now if Dan Usher didn't make videos the way he does. There's no way I'd be here right now if Todd Dickerson could not code software the way he does. There's no way, all these things are so many people. Matt: You're so right. Russell: Then there's so many success stories that inside of it there's just so many people. And then there's the grace of God. I just look at the timeline of when ClickFunnels came into the market. I've now got funnels for a decade, nobody cared. Then all these things were happening, we started having the idea for ClickFunnels, started building it, we're creating it, and then literally we go to traffic and conversion, Todd's halfway done building ClickFunnels, and Ryan Deiss stands on stage in the biggest event at the time and he spends the entire four days talking about funnels. Talking about how funnels are the greatest thing. Everybody's like, what's a funnel? They're all taking notes. Me and Todd are like, does he know we're building? He's talking about funnels. He's talking about funnels like crazy. And then the next day everyone gets home from traffic and conversion and everybody that day, the next day 8,000 funnel consultants pop up. Everybody's a funnel consultant. Everyone is on Facebook talking about funnel consultants and teaching funnels and all this stuff. We're like, oh my gosh. Todd, get this software done, everybody's talking about funnels right now. So he's coding like crazy, all this stuff is coming around, all of a sudden everyone's like, millions of funnel consultants, everyone's doing it, and all of a sudden we're like, hey, we created this thing called ClickFunnels, here it is. All of a sudden all of the consultants and all the people and everyone came and we were the only platform. I look at that, as smart as I think I am, there is so much grace and timing. If I'd launched a year earlier, a year later, it would not have hit the way it did. 100% it was the timing of all these things that have to happen. If it wasn't for that ... I can act like I'm smart, I'm a genius, but man, there's so much divinity that came into all the things. There's no way it could happen without that. Anyway, just understanding those things. Matt: What did you learn when you were cycling? Russell: So many lessons. Russell, you are not that good looking. Or cool. Or anything. Matt: It's basically not about you, right? Yeah, I feel that. So what was hardest? What were the tough lessons? Caleb: How many times did you cycle? Russell: Two big ones for sure. Matt: Really? Do you mind sharing? Russell: Yeah, the first time was after I was trying to figure this thing out. I remember one of my buddies was like, you're making money online? I'm like, yeah. He's like, that's cool. I'm like, do you want a job? He's like, what? I'm like, you're the first person I know who's interested. I'll pay you to come hang out with me. He's like, all right. So I hired my friend. He's like, I have some friends too. I'm like, okay. So I start hiring all these people because I want someone to talk to. Anyway, it was really bad. I ended up having a whole bunch of employees nobody knew how to do anything. I didn't know how to train anybody. I was hiding in the room trying to make money to pay payroll while they're standing outside like, do you want us to do anything? I'm like, don't talk to me, I've got to make money to pay your payroll. They're like, we can help. I'm like, I don't have time to explain anything to you. It was horrible. I built it up to the point where it was just like, I was launching a new thing as fast as we could just to pay payroll. As an entrepreneur, you kill something you get to eat, right? It's like the greatest thing in the world. Employees, they want to get paid every two weeks whether they killed anything or not. I did not realize that until they were like we need money and I'm like, but we haven't made any money. They're like you have to pay me. I'm like, what? I'm so confused. Like, okay. Anyway, it had grown and we didn't have a model, sustainable. Speaker 3: You just launched stuff to see if it works? Russell: Yeah. When I was by myself it was like, I had an idea today, let's try it. You launch it, it makes some money, sweet. And then it was like, I made 20, 30 grand. It was my wife and I, so it was like, that lasts nine months. You know? Caleb: What did you sell? Obviously I know the potato gun backstory. You said I talked about funnels for like a decade before that. What were you selling during that decade leading up to ClickFunnels? I know it's an inordinate amount of stuff. Is there anything not even close to funnels, like something ... Russell: Yeah. The very first, pre-potato guns, my very first big idea was ... Back then what everyone was doing, you know who Yanik Silver is. Yanik would write a book and then he would sell the resale rights to the books. Someone else would buy it and they could sell it. I remember I got online, I saw these books, I bought a book from Yanik and I'm like, I can sell this. I bought a book from somebody else. I was buying all these eBooks I could sell. But then inside the books they would have links back to all their sites. I'd sell the book and I was like, I made 10 bucks selling the book. And then inside the book Yanik is selling his thousand dollar course and seminars and things. They make all this money. I'm like, I got 10 bucks. He made like $1,000 off of me selling his book. I remember being mad. I was like I wish there was a way I could brand this ebook so that before somebody opens it and sees his ad they'd see my ad. That was the first idea I ever had, ever. So my first product was called Zip Brander, it was this little thing that would take an ebook and it would brand it. You open it up and it popped up an ad. You see the ad and you click a button and it would take you inside the ebook. It was my first thing. We launched that and I sold 20 or 30 copies of it. But that was the first money I ever made, it was amazing. I had a customer list, I was like this is amazing. And then the way I was selling those, I was going to forums. This is pre-Facebook, so all you little kids, before Facebook, before MySpace, before Friendster, we used to go to these things called forums. They were these things where people would talk all day. So we'd go to these forums. One of the rules in the forums is you could comment all you wanted but you could have a signature file. At the end you could have like, Russel Brunson, check out my new software Zip Brander. I'd go to these forums and I would just spend eight hours a day answering questions and asking questions and everything. People see my ad on every little thing. My footer was on everything. That's how I was selling Zip Brander initially. I was in 50 forums posting like crazy but I couldn't keep up with it. I was like, man, if I could create a software that would manage this whole thing, that would be amazing. So my second product is called Forum Fortunes. It was this little software that would manage your posting on every single forum. You post and you could see if someone responded back on Forum 49 it would pop up and you're like, oh, you can go find it and go back and comment and keep the discussion. I made it for myself and then we started selling that. We sold more of those because I now had a little customer base here and went bigger. After that it was the next. It was always what's the next thing. That's kind of how it started back in the days, little tools and things like that. Speaker 3: How do you know when you're shooting all these bullets, how do you know when you shoot a cannonball? Matt: Good question. Russell: The thing about it initially, I had been married, I was making zero dollars a year as a wrestler, so for me to make $600 in a month, that was a cannonball. That was insane. I thought I was the coolest kid in the world. $600 was insane. So I did four or five little things. I remember it was Christmastime and I remember my wife wanted to buy a couch and it was a $2,000 couch. I was just like, oh, I can't afford that. I don't have a job. I'm getting sick to my stomach. I had this idea, what if I do a sell and just sell a whole bunch of crap that we had. I had a bunch of eBooks I bought rights to, a couple of things I had created, so we made this Grinch sale. I remember I wrote the copy, it was like, it was the Grinch Before Christmas or something. It had a picture of the Grinch and his heart growing three sizes, I don't know. I wrote this copy. My wife and I had been married a year, she really wants a couch, I can't afford a couch, so if you guys buy this, if I sell 32 of these things, I can buy her a couch and put it under the Christmas tree. It will be amazing. Caleb: You said that in the copy? Russell: In the copy, yeah. It was the reason why. I still have the page, I can show it to you. I know exactly where it's at, I can show it to you. So I had the whole page and then only an email list of like a couple hundred people at the time. I still had an affiliate program, so at the top it had an affiliate link. So I sent an email to my list and went to bed that night. Someone on my list was a guy named Carl Galletti, I haven't heard about Carl in a long time. He was a big famous copy writer at the time. Carl went and saw the thing, bought it, and started affiliating. So he joined the affiliate program, he was like this is awesome. He took that email, sent it to his entire list of this huge thing. So I go to bed. I wake up the next morning, we're at $10,000 in sales. Matt: How much before you went to bed? Russell: Oh, like $30, $40 or something. I was like, what just happened. Did I rob someone? I didn't know what happened. I looked at my email and there's all these people who were like, hey, I bought two of them, I hope you can get your wife that couch. Oh, I sent it to my friend. All these people. Because Carl promoted it, all these other people who follow Carl saw it. Carl is like it's converting like crazy. Tons of people are buying it. I'm freaking out. I'm going to wrestling practice trying to answer customer support. I'm late for practice, I ran into wrestling practice, I get back out I'm like, "Oh my gosh, I made like $600 in sales." I'm freaking out. Anyway, the whole thing goes through and over that, I think it was a seven day sale or something like that, we made $35,000. Which is more money than I'd seen in all my lifetime combined times 100, right? I paid probably 10 grand in affiliates. We made, I don't know, $25,000 that we got to keep. I was like, "Oh my gosh." I told Colette, and Colette's like, my wife. I love her. She doesn't understand the business part of things at all. I was like, "We made $25,000." She was like, "Is it illegal?" First thing. "Are you going to go to jail? Is it illegal?" I'm like, "No, I don't think so. I'm pretty sure." The first thing I did is I went and bought the couch for her, for Christmas. We got it back, I got a picture of her, sent it out to the list saying thank you so much, you got the Christmas gift, the couch. They all celebrated together, all the people. I was like oh my gosh, this is the greatest game of all time. This is so much fun. I was like, what's the next idea, what's the next thing. It was like that, these little things. After that one was done now I had way more customers, all these people that had bought my product knew who I was now so the next thing was easier so it incrementally kept growing and getting bigger. Somewhere along the line I launched the potato gun thing. Upsales of things. We didn't call them funnels back then. We called them sales flows or sales processes. Talk about your sales flow, what's your sales flow. Caleb: Sales flow. Russell: I remember Dylan Jones was our partner at ClickFunnels. Before Todd we tried to build something like ClickFunnels, we called it Click.com.com, which is a horrible name. But Dylan's, I still have all the UI images, and in there we had a whole section for sales flows and all these things. It's like, this was the first ClickFunnels. Because Dylan was on the UI eventually on ClickFunnels anyway, but we literally designed something like this five or six years earlier. Just crazy. Matt: Do you think that all those little failures and all the trying and that kind of energy is what brought you here today? Russell: For sure. It's the key. I wish I could grab everybody because everybody's like, okay, I'm waiting for my ClickFunnels, or I'm waiting for my thing. They're waiting and they're waiting and they're waiting. I was like, the reason why I got this thing was because I didn't wait. If someone were to give me ClickFunnels initially it would have been bankrupt in 15 minutes, right? You have to become worthy of the thing eventually. You don't become worthy by waiting, you become worthy by trying. And trying and trying and trying. Eventually, if you keep doing that, over time, then God's like, all right, he's going to do it. He's built 150 funnels, now I'll give him the idea. Matt: Wow, that's powerful. Speaker 3: How much more did you feel that all your other friends are in the same game? Matt: I hope you guys take there's more that's caught than Todd. That's some gold in what he just shared right there, what you were just sharing. But go ahead. What was the question? Speaker 3: I was just saying how much more would you fail if all your other friends were playing the same game? Russell: All my friends were like why are you launching more stuff? Why do you keep doing things? They do like one product launch a year. They got so annoyed. They were like, dude, stop doing stuff. I'm like, why would I stop doing this? This is so much fun. It was just confusing to me. Why don't you guys do more? Everyone, they make money they'd just be done. Caleb: Why would you keep doing more? Was it genuinely like one funnel away? Like this next funnel's the one. Were you just like you sold yourself on it, this is it, so you keep going? Or did you just really enjoy it? Russell: Well each one I thought was. Each one, every time I was so surprised, like this is amazing. That was the one. The next one's bigger. Oh my gosh, that was even better, who knew? And then I just kept going from there, you know what I mean? So I wasn't waiting for ClickFunnels or anything like that. I was just enjoying the journey every time. It was so exciting. Eventually it was like, oh crap, who knew that that was going to do what it did. Caleb: Was it all emails? Was there any ads or was there anything to scale the traffic? Russell: First 10 years was 100% emails, partnerships. There wasn't ads back then. I mean, there was Google ads, but the first initial Google slap happened about the time I was getting started. Prior to that a lot of guys I knew built their email list off of Google ads and then the slap happened. A lot of them had lists. I started getting to know those guys, going to events, meeting them, so that's how it started initially was tons of that. And then there was this big gap for years where paid ads weren't a thing. Some people did banner ads, but it wasn't consistent. It wasn't like it is nowadays. It was harder. You worked harder and all the stuff wasn't there. Mostly we focused on ... If you didn't have an email list, you weren't playing the game. It's like, who's got lists, how can you build lists, what can you do? Matt: You still think that's true to a degree? Russell: 100%. That's why the traffic seekers book was so important for me to write, I feel like, because most of the people in the game today have been blessed with Zuckerberg's simple Facebook ads that make the game easy. Matt: Wow. Russell: They've never focused on building lists. I was like, you guys, just so you know, Zuckerberg is going to screw us all. It's going to happen. Matt: Yeah. Caleb: It will happen. Russell: It's like, if you don't have a list you're all screwed. I've been through this for 18 years now, I've been through five or six cycles. I've seen people who made millions of dollars who now are not online. The people who have waded the storm the whole time are all the list builders. They're the ones who survived. Everyone else who's good at ads, they come and they go and they come and they go.

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Interview with Matt Good

Faith and Action

Play Episode Listen Later Feb 10, 2021 81:52

Thanks for joining us for an interview with one of our men's bible study leaders and Christian Union member Matt Good. Known by many as the guy who fights forest fires, Matt is a senior from SoCal, who is majoring in PPE and rows for Penn. Since joining CU, he's humbly served as a a Bible Course Leader and continues to share the gospel with every conversation. We hope that you're as blessed with his testimony and experiences as we are! Timestamps: Intro: 0:00; Matt Good: 1:59; How Christian community has helped with interactions with non-Christians: 11:33; Being self aware and deliberate with time: 16:22; Journaling: 18:00; What prayer looks like when working through problems: 25:48; How to remind yourself of the Gospel: 34:07; Experience being an ABCL / leading bible study: 39:40; Matt's crazy experiences and Christian life: 53:27; Discipling to others: 58:40; Pursuing excellence in life: 1:12:42; Future thoughts for Christian Union: 1:16:55; Closing thoughts: 1:19:29; Outro: 1:21:13; Links: www.cupenn.org; Contact: faithandactionpodcast@gmail.com; Nominate a Guest: https://forms.gle/bpcunoUDbpGDrZfM9; Credits: Hosts: Caleb Watt and Leo Chen; Guest: Matt Good; Produced by: Caleb Watt; Edited by: Matt Burst; Graphic Design: Sam Lee

future gospel christians pursuing journaling edited penn socal ppe discipling nominate christian union matt good

Listen in behind the scenes of a Voxer message that will change everything for you. On this episode you’ll get access to a private Voxer message between Russell and Matt Maddix about the three questions he asks people that make him a better leader, father, and husband. Here are the three questions to listen for in today’s episode: What can I keep doing? What should I start doing? What should I stop doing? Listen here to find out why these three questions are so important when it comes to making you a better leader, father, husband, and person. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I have something that I’m really excited to share with you, you guys are in for a treat today. So I’ve been working with Matt Maddix on a really cool project. He and Caleb, they do a lot of really cool work in the streets helping people who are homeless, people who have lost fathers, things like that. And I wanted my kids to have this experience, so I’ve been working with Matt to set up a time for my kids and I to fly out there and literally live in the streets for 3 or 4 days and work with the kids and help and serve. I’m really excited for that, so I’ve been working with him kind of getting that coordinated and scheduled. And at the end of one of our conversations, he voxed me this question that was just like, it kind of caught me off guard and I was like, huh. And I sat there and I thought, for like 15 or 20 minutes I thought about it, and then I responded back and gave him my answers. And as I gave him my answer I was like, “Man, that was like the most effective, efficient questions ever.” And I started thinking, I could use these in so many more situations. I could use them with my wife, with my kids, with people I work with, in all situations. It’s such a powerful thing. So afterwards I messaged him and I was like, “Can you vox me the story behind those three questions because that was amazing and I think this is something that everybody in our community needs to understand and to learn and to utilize.” So basically the questions he asked me, I’ll go through them really quick, and then we’ll jump into the actual episode. So the first question he said, “Hey, if you could answer three questions for me. The first question is what do you wish I would keep doing? Number two, what do you wish I would stop doing? Number three is what do you wish I would start doing?” He told me, “I used to ask Caleb that question as a kid, you know every..” I can’t remember, every week or every month, and he’s like, “The way I became a great dad is because Caleb taught me how to be a great dad by answering those questions consistently. And I was like, “Oh my gosh.” If I want to become a great leader, I gotta learn how to ask those questions and my people will teach me how to be a great leader. If I want to be a great spouse, I need to ask my spouse, my wife those questions, and she’ll teach me how to be a good spouse. And if I want to be a good father….I was like, oh my gosh. This is so powerful and so cool. So that’s the three questions, we’re going to queue up the theme song, and when we come back you guys are going to have an intimate listen in on a vox back from Matt Maddix, explaining the three questions, how he used it, and how it’s transformed his life. I hope this tool is something you can use. I’m so excited about it. I’m going to be using it literally every day of my life from now on. And I want to thank Matt Maddox for sharing it with me. And hopefully this tool will be beneficial to you as well. Matt: Good morning. What’s going on, my friend? Congratulations on yesterday, I prayed God’s blessing and favor. Caleb and I took a trip and we had a long chat about you, and just love you guys. I was actually sharing with him, because I actually asked him, it was something I did as a dad and it just kind of came from me. I just, I asked Caleb a lot of questions, so when he was younger I said, “Caleb,” I said, “Here’s what dad’s going to do.” I said, “I’m going to ask you three questions, and here’s what’s cool about these questions. The rule is this, you get to say anything you want, and first of all, Dad’s not going to get one bit upset. I’m not going to get defensive. I’m not going to get my feelings hurt. I’m actually going to be so thankful that you gave me this feedback.” And I said, “You’ve got to give me at least one thing and then you can give me as many as you want.” So I would start off with, you know, these questions are like, “What does Dad need to keep doing? What do I need to start doing? And what do I need to stop doing?” and sometimes how you ask him whether you need to start off saying, you know, “What do I start doing, what do I need to keep doing, what do you want me to stop doing?” I think that was the pattern I would usually go with. So when he would say, “You know Dad, I wish you would stop correcting me in front of my friends.” I would say, “Okay, well first of all Caleb, thanks for sharing that. That helps me because I didn’t know that bothered you.” And then you know, it created conversations where I could get even deeper feedback and it made him feel validated. And plus it really did help me, when I asked this to my wife or to my son, or to my business partners, my friends. It’s like the rawest form of feedback you can get. And it’s so healthy, you can grow. So anyway, it just made me an amazing dad. So then I’d be like, “Okay Caleb, thank you so much.” And it’s very important that you’re at a setting where you’re taking a walk, or that you can really be in that moment. And it’s not just in passing, but it’s you know, we treat it like it’s kind of sacred. So anyways I would say, “Okay, what do I keep doing? Give me some things…” and of course a lot of times kids might say, “Keep telling me, keep…” you know whatever, “Keep taking me to get ice cream.” I don’t know. But actually one time he’s like, “you know dad,” he said, you know, “Keep writing letters because you don’t realize it, but I love these letters that I get in my lunch box, but my teacher reads them to all my class. So not only are you encouraging me, you’re encouraging all my friends.” So like, I didn’t know that. He shared with me the teacher, it just was awesome how he did that. But anyway, so then one more would be like, “Okay, well tell me what I need to start doing.” And that was my favorite because like, “Okay, what I mean by start doing is give me one thing I can do as a dad to make you feel safe, or make you feel more loved, more encouraged, whatever it is, what’s something I can do better? Give me one thing.” And I remember one time Caleb said, “Oh dad, you always tell me you’re proud of me. But it would mean a lot to me if you would be specific and tell me what you’re proud of me for.” So that taught me a lot. So those three questions to your kids, to your wife, to your business partners, to those that are closest to you, in fact, I’m doing a deal right now where to those that are closest to me, I’m going to ask them all the same questions that I asked you. I have a whole list. I’m like, ‘Hey, I want you to tell me. I will not get hurt. I will not justify it, will not defend. I won’t get mad, I won’t pull away. I won’t give you the silent treatment. I’ll actually be so grateful, even if it’s the rawest feedback.” You know, like yours. Had I not asked you that question, like you helped me grow. You helped me be a better leader. That potential, that feedback gave, saved me millions of dollars and helped me advance the mission forward. Anyways, that was kind of my flow with it. I think it’s healthy for everyone to do it. And of course, obviously this requires you to have that humble personal growth mindset that, I want feedback. I want to know that if I do something that causes my kids, a lot of times kids won’t say it. I read a book one time called, “Keys to your Child’s heart” and it talks about how to get your children to open up. And it’s, these are the little things that we can do as parents to get us, even with our teen. It makes them feel heard, it makes them feel validated. And then by you thanking them and making conscious effort to make sure that, “hey, you know what, I took your feedback to heart.” Even yours Russell, I’m trying to like, the feedback you gave me about not coming across so strong so I don’t isolate other people, that was so valuable for me. Like I tell people all the time, “Dude, how’d you get to be such a great dad?” that’s deep, but the number one secret is, “Caleb taught me how to be a great dad.” because I would ask him, ‘Hey, you know, even though I needed to correct you..” and we would talk through it. It was just like constant communication about everything, which was huge. And just constantly listening to the requests that our children give, on how they’re motivated or inspired or whatever it is. But anyway, I just thought I would throw that in there because it was definitely a huge breakthrough for us, because for me as a dad, or even as a boss, the more feedback I can get that’s safe, then that only makes me a better leader, a better dad. And it does bond you with your wife, your kids, your teen, when there’s that ability to just share all three. Because all three are healthy, because one of them is like, “Hey, this is what you’re doing amazing.” The other one is like, ‘Hey, this is a blind spot. You don’t realize this.” As your wife, your kid, “I want you to stop doing this.” You know, I still ask Caleb, this was hard for me to ask him as an 18 year old young man, but I still do it. Even on the way here I was like, “Caleb I want you to tell me. You’re not gonna…” you know, I did it exactly the same way I did and anyway, there’s a bond that takes place when they feel heard, but also it’s encouraging for me to say, “Tell something that I can, give me one thing I can start doing.” Then you’re learning. So then you learn what, what do I keep doing? What do I do that makes you feel loved? What do I do that makes you feel motivated or whatever? But anyway, I love you man, let me know anything else you need from me. Keep up the amazing work. We’re here for you 24/7.

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EP. 81 - Ben Bruce (Asking Alexandria)

Sappenin’ Podcast with Sean Smith

Play Episode Listen Later Jun 11, 2020 73:10

Like A House On Fire. Alternative metal guitar wizard Ben Bruce is our guest on Episode 81 of Sappenin' Podcast! The Asking Alexandria visionary joins us for a host of wild and silly conversations on an insane career of riffs, breakdowns, acting and more! Get exclusive gossip and secrets on the bands new album with insights into their evolution of songwriting, working with Matt Good as a producer, the early days, having Danny Worship return on vocals, strange YouTube comments, starting his acting career with American Satan (featuring Andy Black), it’s upcoming spin off series ‘Paradise City’, meeting unexpected movie stars, alien conspiracies, board games, winning the most prestigious award possible and so much more including what the world would be like with Dwayne ‘The Rock’ Johnson as president. Oh yes, this ones takes us to some very strange but awesomely hilarious places. We had a blast getting to pull back the curtain with one of the scenes most interesting figures. Turn it up and join Sean and Morgan to find out Sappenin' this week!Follow Us on Social Media:Twitter: @sappeninpodInstagram: @sappeninpod Special thank you to our Sappenin' Podcast Patreons:Join the Sappenin' Podcast Community: Patreon.com/Sappenin.Kylie Wheeler, Mayumi Liwayway, Emma Barber, Mitch Perry, Shani-Maia Boxill-Anderson, Amy Chilvers, Dayna L, Amandine Urbano, Janelle Caston, Drew Styles, Samantha Spray, Dilly Grimwood, Nathan Crawshaw, Kelly Young, Kelly Irwin, Scarlet Charlton, Simon Amos, Jenni Munster, Cate Stevenson, Amy Campion, Emily Senogles, Lucy Deards, Martina McManus, Erin Howard, John&Emma, James Oakley, Louis Cook, Marcie Jacobson, Kieran Lewis, Sarah Stewart, Jordan Birchard, Mike Cunningham, Jamie O'Jaime, Paddy The Magnificent, Carl Pendlebury, Kelly Emma Cannon, Livvy Cropper, Paul Hirschfield, Becky Magliocco, James McNaught, Lydia Henderson, Ricky McClurg, Amy Thomas, Scott Jones, Tallulah Grant, Stuart McNaught, Tony Michael, Jenni Robinson, Jamie Bloor, Sarah James, Michael Engler, El Douglas, Mark Hendy, Loz Sanchez, Natasha Morris, Kelly Mallery, James Bowerbank, Mikey White, Becky Handy, Kevin Clarke, Jean Davies, Cerys Andrews, Michael Crosby, Brigitte TasteiTTv, Let it Flow Yoga, Rhys Bernardo, Samuel Griffiths, Liam Connolly, Jordan Harris, Conor Mould, Kyle David Smith, James Page, Kat Bessant, Justin Dunn, Samantha Neville, Ash Foster, Sion Ready, Gabby Byrne, Nora Pickler, Chris Harris, Sophie Thompson, Amy Jones, Scott Evans, Geoff Halbherr, Danny Eaton, Jessie Hellier, Neil Reid, Emily Dixon, David Winchurch, Hannah Louise, Kelly Tyrer, Hannah Rachael, Justine Baddeley, Chris Davies, Anthony Matthews, Nuala Clark, Owen Davies, Angharad Richards, Mark Platten, Samantha Bowen, Sandra Kucharczyk, Gavin Butler, Jennifer Dean, Ryan Woodman, Matt Roberts, Robert Pike, Robert Byrne, Hannah Talbot, Flynn Davies, Charlie Rotherham, Ida Christensen, Nicola Johnson, Rebecca Harrison, Matthew Inkster, Luke Wardle, Sarah Maher, Alanágh Nic Gabhann, Lewis Sluman, Andy Saxton, Snowdogg7, Helen Macbethm, Callum Oakshott, Emma Forni, Adam Tibbs, Alice Boyns, Joshua Ehrensperger-Lewis, Lucy... See acast.com/privacy for privacy and opt-out information.

dwayne the rock johnson chris harris paradise city scott jones asking alexandria matt roberts scott evans amy jones jordan harris chris davies andy black sarah stewart justin dunn sarah james ben bruce sophie thompson kelly young american satan matt good kevin clarke amy thomas danny eaton james page michael engler owen davies robert byrne emma barber liam connolly sarah maher neil reid erin howard nic gabhann ash foster hannah rachael kylie wheeler drew styles paul hirschfield natasha morris

Ep. 14: Matt Good - From First To Last

For The Burgh

Play Episode Listen Later Jun 1, 2020 26:00

Episode 14 of The For The Burgh Podcast features Matt Good of From First To Last and D.R.U.G.S. Tune in to hear Matt talk about FFTL's complete discography, giving us his favorite song from each record. He also goes through the complete timeline of how he was originally the lead singer of the band, meeting Sonny Moore (AKA Skrillex) on Myspace, to Sonny becoming the new singer, to him leaving the band and Matt returning to the mic to sing once again, to finding yet another lead singer after doing a few records with Matt on vocals, to finally recording newer music with Sonny BACK on vocals. He talks about what it would take for FFTL to put out a new record, he mentions playing at Mr. Smalls and Altar Bar in Pittsburgh and also gives us his "Daily Jagoff".

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EP. 77 - Matt Good (Producer / From First To Last)

Sappenin’ Podcast with Sean Smith

Play Episode Listen Later May 14, 2020 72:14

Make War. Emo guitar wizard, songwriting genius and producing icon, Matt Good is our guest on Episode 77 of Sappenin’ Podcast! Dive into exclusive insights on all his crazy workings and projects with never told before stories on From First To Last with clarity on their current status, all the gossip and reflection from their 2017 original line up reunion with Skrillex, the time Wes Borland from Limp Bizkit joined the band and even answers to those heavy rumors on new music, all while picking his brain on how he’s made countless incredible records behind the mixing desk with the likes of Sleeping With Sirens, Asking Alexandria, Anti-Flag, Memphis May Fire, Hyro The Hero and so many more. Nothing is off the table, a unique look into a individual who’s helped shape a whole generation of alternative music. What an absolute genius and wonderful human, hope you enjoy. Turn it up and join Sean and Morgan to find out Sappenin' this week!Follow Us on Social Media:Twitter: @sappeninpodInstagram: @sappeninpod Special thank you to our Sappenin' Podcast Patreons:Join the Sappenin' Podcast Community: Patreon.com/Sappenin.Kylie Wheeler, Mayumi Liwayway, John Price, Emma Barber, Mitch Perry, Shani-Maia Boxill-Anderson, Amy Chilvers, Dayney & Gingie, Amandine Urbano, Janelle Caston, Drew Styles, Samantha Spray, Dilly Grimwood, Nathan Crawshaw, Kelly Young, Kelly Irwin, Scarlet Charlton, Simon Amos, Jenni Munster, Cate Stevenson, Amy Campion, Emily Senogles, Lucy Deards, Martina McManus, Erin Howard, John&Emma, James Oakley, Louis Cook, Marcie Jacobson, Kieran Lewis, Sarah Stewart, Jordan Birchard, Mike Cunningham, Jamie O'Jaime, Paddy The Magnificent, Carl Pendlebury, Kelly Emma Cannon, Livvy Cropper, Paul Hirschfield, Becky Magliocco, James McNaught, Lydia Henderson, Ricky McClurg, Amy Thomas, Scott Jones, Tallulah Grant, Stuart McNaught, Tony Michael, Jenni Robinson, Jamie Bloor, Sarah James, Michael Engler, El Douglas, Mark Hendy, Loz Sanchez, Natasha Morris, Kelly Mallery, James Bowerbank, Mikey White, Becky Handy, Kevin Clarke, Jean Davies, Cerys Andrews, Michael Crosby, Brigitte TasteiTTv, Let it Flow Yoga, Rhys Bernardo, Samuel Griffiths, Liam Connolly, Jordan Harris, Conor Mould, Kyle David Smith, James Page, Kat Bessant, Justin Dunn, Samantha Neville, Ash Foster, Sion Ready, Gabby Byrne, Nora Pickler, Chris Harris, Sophie Thompson, Amy Jones, Scott Evans, Geoff Halbherr, Danny Eaton, Jessie Hellier, Neil Reid, Emily Dixon, David Winchurch, Hannah Louise, Kelly Tyrer, Hannah Rachael, Justine Baddeley, Chris Davies, Anthony Matthews, Nuala Clark, Owen Davies, Angharad Richards, Mark Platten, Samantha Bowen, Sandra Kucharczyk, Gavin Butler, Jennifer Dean, Ryan Woodman, Matt Roberts, Robert Pike, Robert Byrne, Hannah Talbot, Flynn Davies, Charlie Rotherham, Ida Christensen, Nicola Johnson, Rebecca Harrison, Matthew Inkster, Luke Wardle, Sarah Maher, Alanágh Nic Gabhann, Lewis Sluman, Andy Saxton, Snowdogg7, Helen Macbethm, Callum Oakshott, Emma Forni, Adam... See acast.com/privacy for privacy and opt-out information.

dive emo limp bizkit skrillex chris harris anti flag john price scott jones asking alexandria matt roberts scott evans make war amy jones jordan harris memphis may fire sleeping with sirens chris davies sarah stewart justin dunn wes borland sarah james sophie thompson kelly young from first to last matt good hyro the hero kevin clarke amy thomas danny eaton james page michael engler owen davies robert byrne emma barber sarah maher liam connolly neil reid nic gabhann erin howard ash foster hannah rachael kylie wheeler drew styles paul hirschfield natasha morris

UFO Buster Radio News – 362: Netherlands UFO, California & Arizona Rockers Spot UFOs, and Tailgating UFO in New York

The Dark Horde Network

Play Episode Listen Later Apr 22, 2020 50:16

Join the fan chat on Discord! Link: https://discord.gg/ZzJSrGP Dozens of people see 'chain' moving lights in the sky. They are not UFOs, but Elon Musk's Starlink satellites Link: https://www.dvhn.nl/groningen/Tientallen-mensen-zien-ketting-voortbewegende-lichtjes-aan-de-hemel-25586562.html?harvest_referrer=https%3A%2F%2Fwww.google.com%2F A 'chain' of dozens of slowly moving lights in the sky was seen in many places in the Netherlands on Sunday evening around 11 p.m. No, they were not UFOs, but a number of Starlink satellites from Elon Musk. Science journalist and astronomy publicist Govert Schilling was bombarded with emails, tweets and apps with questions about the strange phenomenon on Sunday evening. “If you see something flying and you don't know what it is, it's a UFO; an unidentified flying object. Not many people assumed that, but there were many who wondered: what was this? They weren't planes and it didn't stop. ” 'Impressive and spectacular phenomenon' The explanation is simple, Schilling said: The moving points of light in the starry sky were the 60 satellites launched from the Kennedy Space Center in Florida on March 18 and launched into orbit. They will also be seen regularly in the coming evenings, says Schilling, known for his performances in De Wereld Draait Door. “It is a very impressive and spectacular phenomenon. In the beginning they are very close together and can be seen as a line of 'bright stars'. Over time, they fan out and are elevated. After a while they are no longer visible. ” The next tranche of sixty Starlink satellites is planned for Thursday 23 April. In total, Musk's company wants to shoot about 12,000 of these satellites into space. The network must provide a new generation of internet with high quality and low costs. Rockers React to Bizarre UFO Sightings in Arizona + California Link: https://loudwire.com/rockers-ufo-sightings-california-arizona-ben-bruce-dorothy/?utm_source=tsmclip&utm_medium=referral Several rockers have reported bizarre UFO sightings last night (April 15) in Arizona and Southern California. Asking Alexandria's Ben Bruce, Dorothy, From First to Last's Matt Good and others have taken to Twitter to discuss what they saw, and the replies to their tweets confirm that many people also witnessed similar phenomena. Bruce said he saw a lot of UFOs flying in a straight line, spaced evenly apart from each other and reappearing from the same location. Dorothy, who lives near San Diego, explained that they were not flashing, moved fast and didn't make a sound the way an airplane would. Some Twitter users sent links to videos of SpaceX Starlink Satellites in response, but the musicians deny that the appearance of what they saw was similar to the satellites. Good chimed in, adding that he saw the UFOs too, and that they were not satellites. The news got the attention of Fox 10 Phoenix, who are imploring Valley residents who saw the UFOs to send in any footage they may have captured. Amidst all the nonsense going on in the world right now, the last damn thing we really need is an alien invasion. See some tweets of peoples' UFO sightings below. Twitter Posts @benjaminbruce Apr 15 I just saw SO MANY UFO's flying in a line. Consistent. Evenly spaced. Appearing from the same spot. Over and over again! ANYONE ELSE SEE THIS SHIT???? @itsdorothysucka Apr 15 Just witnessed UFO's flying overhead San Diego county. These do not flash like airplanes, move quickly, smoothly and are completely silent. Reply to this thread if you see it too. Might b military but never seen anything like this before.

UFO Buster Radio News – 362: Netherlands UFO, California & Arizona Rockers Spot UFOs, and Tailgating UFO in New York

The Dark Horde Network

Play Episode Listen Later Apr 22, 2020 50:16

Glen's Quarantine Mixtape

10 Albums - The Soundtrack of Your Life

Play Episode Listen Later Apr 14, 2020 15:31

Here's Round 1 of the "Quarantine Mixtape" mini-series. All streaming sites have become extinct...your CD and vinyl collection has long since sold off...you have but 1 cassette remaining, laying around the house - this is the tape you'll be playing until you are out of the Covid-isolation quarantine. What songs are on the mixtape, and why? Glen's Mixtape - "192 Spicey Tuna" : Side A (28:37) DEFTONES : Minerva ALICE IN CHAINS : Would? MATTHEW GOOD : 99% of Us is Failure METALLICA : On Through the Never CHANTAL KREVIAZUK : Surround MUDVAYNE : Mercy/Severity BILLIE EILISH : Lovely Side B (29:42) MATTHEW GOOD : While We Were Hunting Rabbits TAYLOR SWIFT : Never Grow Old IRON MAIDEN : The Rime of the Ancient Mariner LINKIN PARK : Somewhere I Belong ...very Glen with his picks here (all over the place) ..I love the use of a 12min song on Side B ...and the double-shot of Matt Good!

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EP 252 | Matt Good

Unstoppable Recording Machine Podcast

Play Episode Listen Later Feb 28, 2020 141:41

Matt Good is the guitarist and vocalist of From First To Last as well as a producer/mixer best known for his work with Asking Alexandria, The Word Alive, Hollywood Undead and many more. In this episode, he dives into his learning process, what his workflow is like, gaining a band’s trust, and much more. ON THIS EPISODE: 3:26 – High ... Read More The post EP 252 | Matt Good appeared first on Unstoppable Recording Machine.

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Are You In Control – Matt Good (01/19/20)

Play Episode Listen Later Jan 19, 2020 38:57

Are You In Control – Matt Good (01/19/20)

Play Episode Listen Later Jan 19, 2020 38:57

Are You In Control – Matt Good (01/19/20)

Play Episode Listen Later Jan 19, 2020 38:57

The Brass Junkies Podcast - Pedal Note Media

Why Merchants Services Are Vital To Small FIs

PYMNTS Podcasts

Play Episode Listen Later Oct 21, 2019 19:20

Matt Good, senior vice president at Elan Advisory Services, talks about how merchant services can give smaller banks an edge over larger competitors.

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Episode 18: Telle Smith of The Word Alive

Scene Daddy Interviews

Play Episode Listen Later Jun 19, 2019 50:27

Host of ‘Scene Daddy Interviews,’ Ian Hates, speaks with scene veteran Telle Smith of The Word Alive (Fearless Records). In this episode, Telle talks about writing for the next The Word Alive album as well as his solo album, working with Matt Good, screaming vs. unclean vocals, and more.Listen to the full, exclusive interview here

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TBJ111: Tim Buzbee on learning The Furies overnight, winning gigs in 8 countries and being put in a piece of metal

Play Episode Listen Later May 14, 2019 67:04

TBJ111: Tim Buzbee on learning The Furies overnight, winning gigs in 8 countries and being put in a piece of metal Tim Buzbee, Principal Tubist with the Melbourne Symphony Orchestra, knows he would probably be flipping burgers if not for the help of teachers Ed Jones, Gene Pokorny, and Matt Good. Tim Buzbee has been the Principal Tubist with the Melbourne Symphony Orchestra since 2010. Tim grew up in Queen City, Texas and knows he would probably be flipping burgers if not for the help of teachers Ed Jones, Gene Pokorny, and Matt Good. He has performed as guest tubist with many orchestras including the Chicago Symphony, Danish Radio Orchestra, Swedish Radio Orchestra, Dallas Wind Symphony, Malaysia Philharmonic, and the Helsingborg Symphony. As a soloist, he has performed with the Iceland Symphony, Singapore Symphony, Acapulco Symphony, Marshall Symphony and the “Pershing Own” Army Band in Washington D.C and currently has two solo CDs on the Albany Record label. Before taking his position at the MSO he held the Principal Tuba position at the Iceland Symphony, Chicago Civic Orchestra, Acapulco Philharmonic, Singapore Symphony, Gavle Symphony, and the Malmo Symphony. In this fun and lively discussion, we cover: Has won gigs in 8 different countries Calling us from Australia in the middle of the night Originally from Queen City TX (pop. 1,600) Started on country fiddle, taking after his grandfather, later moved on to the bass guitar Switched to euphonium and later was drawn to the tuba Didn't take it seriously until mid-way through his undergrad Being put in a piece of metal Was going to work on a fishing boat in Alaska Pantless Mahler 6 leading to a breaking and entering incident (and the launch of his career path) Studying with Ed Jones Learning the Three Furies 3rd movement in one night The influence of Gene Pokorny Making the simple beautiful Having to play catch up Studying with Matt Good and Dave Kirk Winning a few gigs before moving on to study with Gene Pokorny Ed provided the foundation of fundamentals, Matt helped him understand what to do with the sound and Gene helped him build a musical product he could sell Leaving a busy career in Chicago to go to Singapore Following his own path Singapore was too crowded for him so he moved on to Sweden The differences in playing in those orchestras Adding Iceland Symphony to the mix for a year Tim's wife, Jessica (who he met while she was Principal Trombone in the same Swedish orchestra) also won a gig in Iceland and they eventually moved there Having five kids Flying with a tuba (hilarity and bent metal) Audition strategy, switching from being physically prepared to be mentally prepared Tim's forthcoming (hypothetical) book"The Death of American Brass Playing Due to the 3 T's (Tone, Time, Tuning)" How do I make an emotional connection with a listener? The 3 T's are too procedural and disconnect the player from the listener Running mental audition processes ahead of auditions, changing the variables each time, always simulation culminating with him being announced as a winner Every audition system is flawed in some way so you have to find a process to allow you to succeed in any situation The influence of the book, "Unleash the Warrior Within" by Richard Machowicz Mental toughness LINKS: Tim's Melbourne Symphony bio page Tim's facebook page Want to help the show? Here are some ways: Help others find the show by leaving a rating and review on iTunes. Show us some love on Instagram, Facebook, and Twitter. Help us pay the bills (and get regular bonus episodes!) by becoming a Patreon patron. Show some love to our sponsors: The brass program at The Mary Pappert School of Music at Duquesne University and Parker Mouthpieces (including the Andrew Hitz and Lance LaDuke models.) Tell your friends! Expertly produced by Will Houchin with love, care, and enthusiasm.

Episode 7: Spencer Maybe of A War Within

Scene Daddy Interviews

Play Episode Listen Later Apr 3, 2019 46:47

Host of ‘Scene Daddy Interviews,’ Ian Hates, speaks with vocalist/songwriter Spencer Maybe of the metalcore band A War Within. In this episode, Spencer discusses the new album “Trial by Fire”, the history of the band, and working with Matt Good.Listen to the full, exclusive interview:

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Matt Good: In His Own Words - Part 2

Ongoing History of New Music

Play Episode Listen Later Mar 31, 2019 27:19

Like we said before, from time to time we have the opportunity to get a band or a musician into a studio and have them walk us through their career. What comes out of these interviews can be honest and pure conversations about the ups and downs, trials and tribulations, and challenges that come with being a musician trying to keep it all together in the madness and chaos of recording, touring and living. On this second episode we pick up the story with Matt from the last days of the Matthew Good Band through the start of his solo career. This is Matt Good...in his own words. Part 2

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Matt Good: In His Own Words - Part 1

Ongoing History of New Music

Play Episode Listen Later Mar 27, 2019 21:03

From time to time we have the opportunity to get a band or a musician into a studio and have them walk us through their career. What comes out of these interviews can be honest and pure conversations about the ups and downs, trials and tribulations, and challenges that come with being a musician trying to keep it all together in the madness and chaos of recording, touring and living. What you hear from Matt Good is one of the most honest and true conversations you might ever hear from a musician. This is Matt Good...in his own words. Part 1

own words words part matt good

#389 - March 25, 2019

B&S in 20 Minutes or Less

Play Episode Listen Later Mar 25, 2019 23:15

Beckler & Seanna talk about trouble at the Matt Good show, a quirk of political press conferences, and debut their new parody song for Calgary's climate.

calgary seanna matt good beckler

Episode #8: MATT GOOD of FROM FIRST TO LAST

CAUTIONARY TALES with Jason Pettigrew

Play Episode Listen Later Jun 28, 2018 47:51

As guitarist for From First To Last, Matt Good helped usher in a new era in underground metalcore. As a producer, he's managing expectations and kicking ass...

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Behind the scenes of my new funnel marketing

Success Smackdown Live with Kat

Play Episode Listen Later May 16, 2018 64:53

Katrina: We are live. Matt: So you just wanna like rest that on you? Katrina: Sure. Katrina: Is this lighting gonna be good with the beach behind it for your videos? Matt: It's gonna be a bit hard to get it all in. Katrina: Hello. Matt: [inaudible 00:00:19] Katrina: I look amazing on my own live stream, but that's a one-time thing. We need it to look amazing on the actual videos. Katrina: Hello, people. People of the internet. Hello and welcome. I'm gonna turn the camera around so Matt can say hi to you. Katrina: Matt's gonna film, filming myself. I'll explain it in a moment. Katrina: So we're gonna do, hello Michelle. Hello, Amber. See, I find that the only way I can sit properly on this throne is to sit up like this, in some sort of a lotus ninja position. But I don't want that- Matt: It's gonna be like just wear your boobs. Katrina: Okay, perfect. Katrina: Hello, floating devil Katrina. Have you seen this? Come and check this out on my live stream. Centre more Katrina, so Matt can see. He's not seeing it yet. Look at those little floaty Katrinas. Katrina: And look that says 1%. Send some press play ones, guys, be helpful. Send some press play ones. Where are the press play ones. It's so cool. There's some Katrinas. They look like little possessed demons. And that says press play. Matt: That's awesome. Katrina: How cool is it? Katrina: Oh, and if you go watch this replay on my page, it has a banner down the bottom that says- Matt: Oh, [inaudible 00:01:36] idea. Katrina: Which is so next level here. High tech as fuck. I feel like my own live stream here is off-center. Who wants to see behind the scenes of creating my new funnel? Who? Who? Well, presumably all of you, or you wouldn't have jumped on. Hi, welcome. I'm gonna explain what we're doing. Hang on, I've gotta tell my team I'm live. I am live. Please share. Okay, don't forget. I'll just tell you right now. Do it right away. I'm messaging Kat [inaudible 00:02:08]. Katrina: I'm about to film, hang on, do you think I need my press play cushion in the frame there? Matt: I wouldn't see it in this but if you want [inaudible 00:02:17]. Katrina: Okay, yes. Pass it over. Throw it over. Katrina: It's happening here. Katrina: You can never have too many sparkles in a live stream. That's a proven fact. It's in the Wikipedia. Katrina: Oh, that's better. All right. Welcome to the show. Do you know what? Remind me always if we're filming and I have a hairband on my wrist, 'cause I'm always shitty about it afterwards. Lucky I just noticed. I'm shitty about it when I see the footage. Katrina: So Matt's here doing my professional videography. He's gonna create a new episode of what's it even called? Katrina Ruth Unchained or is it still called Kat Unchained? Matt: Kat Unchained. Katrina: Kat Unchained, if you don't know is one of my, it's my publicly created and edited and put together show which Matt films, edits, creates, Katrina: And it shows lots of cool insights behind the scenes of what I'm doing and what my team's doing and how I bring things to life. You should go check out previous episodes of that. You would get a real cool insight into the journey that is me. Even the journey of the evolution of Kat Loterzo into Katrina Ruth. Katrina: And today we're gonna create a new episode of that, 'cause why would you not? We haven't done it for ages, 'cause people are just travelling merrily around the world too much. Katrina: But we're also gonna film three videos, I think it's three videos. Let me find the three specific short videos that will only be like two to three minutes each and we're gonna use these videos, me and my team are gonna use these videos in my new funnel marketing. So i thought that rather than selfishly film only by myself and then you had to wait till you saw it on a Facebook ad and then you didn't understand what I'm even doing, why would I not just share with you the behind the scenes? If you love that idea and you think I'm amazing, send me extra love, hot emojis and extra press play ones. No, 1% ones, 'cause they're pink and they match the throne. Katrina: How's your footage? Am I all set up properly? Matt: Yeah, it's good here. Katrina: Before we start, I wanna remind you, thank you [Min 00:04:18], for dropping that comment right there. Before we start, I would love to remind you that there are, or tell you, because you might not need reminding, 'cause maybe you don't realise this but there's only three places left for reach out empire. Reach out empire has just begun a couple of days ago. It is my most transformational one on one intensive six weeks one on one, you and me, me and you, us together. I will kick your ass with love and compassion every single day and sometimes a little bit harder than that. You're gonna get super accountability. Super alignment. Super ass kickery and all the crazy results [inaudible 00:04:52]. You should check out just all the testimonies we'll be posting everyday. They are bad ass as fucked. I real, as fucked? I realised I've been, this is a confession. Katfession, you should film this, Matt, we can use this for some kind of little page. Who wants a Katfession? Katrina: Soon, I'll tell you what we're doing with the funnel. Here's my Katfession. Hashtag Katfession. I actually have two. But the first one is, I'm talking to this camera now, just so you know. The first one is I haven't been, pretty much in the entire history of my business or maybe back to the fitness business, I don't show client results. Like, I'll show them like once a year, or I'll sort of mumble mumble them under my breath. Katrina: I consistently get insane client results, like people making crazy amounts of money. Fast. But better still, alignment, random weight loss, which just happens from alignment anyway, whole life up levelled, location free stuff, quitting jobs, getting into [inaudible 00:05:42] relationships, whatever it is. And my clients are telling me this stuff every day. And pretty much for years, pretty much since I was showing bikini body results, like years ago. I just haven't shown that shit. And I think, I wonder if anyone else has done this? I think that I had some kind of reverse weird ego thing going on with it, where I was kinda like, "I don't want people to think I'm just kind of flaunting myself on the internet". Katrina: And so just kind of note it down and obviously, celebrate with the client, but then never tell people. And so I kicked my own ass around it. You've gotta kick your own ass from time to time. You can't wait for somebody else to do it. And I just got over myself and started fucking posting them everyday just since like last Sunday, but they're insane, the results that I've been posting and it's been so inspiring for me, 'cause it reminds me how bad ass my clients are. But I gotta admit, I've always been like, "What in the fuck? Do I not like making money?" I mean, clearly I make a lot of money anyway, actually, which is another thing just relevant to the fact that you make money from your energy, not from whether you post testimonials. But it does make a difference. So there you are. Katrina: So if you wanna see all those, you probably been seeing them all week on Facebook anyhow. Reach out empire. Three places left. This will sell out. My estimation is, my prediction is that it will sell out by lunch time tomorrow my time. So let's say, maybe 24 hours from now. So you wanna message me, message me, message me on my Katrina Ruth personal page right away if you'd like the full details and overview of that. I don't know why this is my new thing. I think it works for me. And I'll get you the details and if it's for you, we will get your ass in, it is one on one. You get unlimited one on one access to me, by the way. And also this is the final chance to work with me at the intensive six-week rapid result level for the significantly lower investment than the only other way that you can work with me one on one, which after this will be my $72,000 Inner Circle. And at some point, of course it's gonna be on reach out empire again, but it's gonna be way later on in the year. Katrina: All right. I had another confession, but I'm gonna save it. You can just stew about it and wonder what it is. It's super embarrassing for me. So we're gonna film three videos. Three videos. Here they are. What we're doing. I hate being under command you guys. I fucking hate it. So I know I said that I was gonna live stream this so that you can see behind the scenes of how we're creating my new funnel and I'll talk you through what I'm doing, because I think that's a nice thing for me to do and it's helpful of me. So I give myself credit for being a nice person and a helpful person, but if you wanna know the real initial reason that I decided to do that, it's because I fucking hate making things under command and then the way that I would feel happier about it is doing my own content at the same time. Even though, technically, this is my own content, 'cause it is for me. Katrina: And [Frank Cohn 00:08:33], who's my private mentor, and is the most hilarious man on the internet and also fucking amazing marketer and the only person I'll listen to on internet marketing has asked me to do this and so indeed, I will. Katrina: So what we're doing is were creating, I believe, a five or it could be five to seven small videos that are gonna be roughly two to three minutes in length each, I believe. Let me check the minute time over here of what they want. Katrina: No, okay. So, Matt, what's your take on this? Hang on, let's put Matt on the camera. People who are talking should be seen. So [Brahman 00:09:05] says it could be up to six minutes, but it can't be six minutes just of Katrina talking, can that mesh together with other interesting random stuff, mash up with testimonials and client footage or be [inaudible 00:09:21] stuff? What do you think about that? Matt: What's this for? Oh, for this. Katrina: The videos. Matt: Yeah, we can do that, yeah. Katrina: We can do that. You heard it. Katrina: All right. Of course we can. Like he's gonna be like, "No, we can't do that. I refuse. I won't do it." Katrina: Okay. So basically, I don't know why I'm worrying about how long I should talk for, 'cause I think we all know that I'm gonna talk for exactly as long as I desire to talk for and when I'm done, I'll be done and not before, but really it shouldn't be longer than five or six minutes, 'cause these videos are for Facebook ads and as much as I do think people love to watch my shit, they're not gonna watch Facebook ad videos for no longer than six minutes and they're probably not even gonna watch six minutes either. Katrina: Brahman says, "I would be okay with the video done professionally for six minutes long, but it can't just be six minutes of Katrina in front of the camera." I think everybody fucking wants six minutes of Katrina in front of the camera. I feel like that's offensive, but maybe not new people who don't know me yet. We would need breakaway shots of purpose-built footage samples from live streams and still images from the Kat archives. While I wouldn't wanna tell you what to say in each video, and indeed she should not, because good luck with that, attached is a high-level storyboard of what could be included in the videos. Katrina: Look how fucking strategic I am. I don't think I've ever done so much planning in my entire adult life. I'm gonna go off script now and do whatever the fuck I want. But basically, what we're gonna do is we're gonna have five, there'll be no business to [inaudible 00:10:44], John. I think you've manifested that I always reply quickly to your comments, 'cause I saw you said that the other day, now I find myself responsively doing it. You've somehow trained me on it. Katrina: I don't know if I care for that sort of neurological conditioning. So what was I saying? Five to seven videos. Here's how it works. You'll get the first video in your newsfeed. The first video is gonna be that one we made in Santa Monica, you know the one Chris produced from, the official one that shows the whole story and bad assery of me. That's a good video if you've not seen it. It's super high-level. Katrina: And then if they watch 25%, this is how the campaign works. If they watch 25% of video number one, numero uno, then they get elevated like in a, what is it, video game. They go to the next level. They get to watch the next video, which is gonna be this one. Katrina talking about journaling. See, even though I love journaling, and I'm totally happy to make a video about journaling, when I read this, my inner mind just goes, "Katrina talking about journaling." Okay, fine. I'll talk about journaling. Katrina: Why, what, when, where, how? We need the video to answer a question. Possible questions could be can journaling change your business overnight? No. But maybe. Okay, fine. Yes. Is this one thing the reason you're constantly stuck in your business? We gotta think of a question. Tell me a good question. Katrina: Don't worry, we'll get it. And then we want breakaway video shots. Video shots of Katrina journaling, still shots of Katrina journaling. Shouldn't be a problem. Okay, so we're doing that. Then we're doing a fitness video. What? No, we're just talking about self-care and fitness. And then we're doing messaging, about messaging and sharing and unleashing what's inside of you with the internet. I'm sure I have many things to say about that. And we're gonna do a sales one, as well. Katrina: Those are the four videos we're gonna film now. I may or may not livestream the whole thing. We're gonna let it be freaking real, right? So it's not supposed to look like no mistakes or something like that. There's gonna be outfit changes for this livestream, just so you know. Because that way, every time they get a new video on their feed, they're gonna see, I chose the scenery myself. They're gonna see the same background, but I'll have a different top on, so it'll look a little bit different in the feed. Katrina: So then each time they watch 25% of a video, they go to the next video, 25% or more and that's what they'll then see in their feed. And so the four videos that I just talked through, they cover what you might know, 'cause I've talked about this a lot on my four daily non-negotiables, right? So some form of inner work, like journaling. Some form of self-care like fitness. Some form of messaging and sharing your work when you're out with the world, and some form of sales activity. I say over and over again, these are the four things that you wanna do each day to be super fucking successful as an entrepreneur creator. Katrina: So the purpose of this funnel, this Facebook ad campaign, is to obviously indoctrinate people into me, into my message, into what I'm here to teach, get to know me, have some fun. We'll probably mash through some client testimonial stuff, as well, of course. And then at the end, or somewhere throughout, what it's gonna be promoting, what the funnel is promoting is my inner circle. Katrina: So as I just mentioned earlier, after these final three places for reach out empire are sold out, then I'm focusing only on the inner circle for some time now and really investing my time and attention into my existing private clients who are in reach out empire, as well as into the inner circle and growth of the inner circle. Katrina: And so, that's what I'm doing this campaign for, as well as obviously, general indoctrination into the Katrina Ruth community. And then there'll be other things that get marketed into the funnel, of course, beyond that. Katrina: So that gives you the whole story, now you're up to speed. Are you good with how it all looks? Matt: Yeah. Any chance we can move the front of it a little bit that way? Katrina: Yes. Yeah, that's good. All right. Let me have some water before we begin. All right, so- Matt: Do you wanna have a look before we shoot the whole thing? Katrina: Yes. Okay, we'll go and look how I look on the camera, because- Matt: Can you sit down for a sec? Katrina: Oh. Katrina: Can you get the whole Grateful Dead top in or not? Matt: I can. Katrina: Because one thing that drives me insane is that when I'm doing my own livestreams I can control my appearance, but when somebody else is filming, I have no fucking idea how I look and I feel very out of control. Katrina: All right. So anyway, what I'm gonna film now. I look amazing. All right, show the people. Good job. All right. We're set. We are safe to continue. Katrina: Anyway, so now basically, I'm just gonna talk to you about journaling, so really you can ignore the fact that I'm filming this behind the scenes and I'm just gonna drop some bad ass value and content on your ass and that way you don't even have to watch all the Facebook ads, you can save yourself the time. Matt: So you just look in this camera? Katrina: I can't talk to you guys, though. Did I put that back in the right spot? Matt: Yeah, that's fine. Katrina: I'm not gonna look at you. I'm gonna look at this camera. All right? Matt: When you're ready. Katrina: Do you know what? I'm having a moment of nervousness. I feel like what I need to do first is just watch a minute of Frank Kern's videos, remind myself of how he intros himself. That's right, people, sometimes I'm not sure of myself and I go into a mild panic. Label Frank Kern. We're all gonna watch a minute of a Frank Kern video now. He has 44,000 views on this video. I adore Frank. He's the president of the internet, if you aren't aware. Did you know that? Matt: Nope. Katrina: Just like I'm the queen of the internet. He has Tony Robbins on his video. I don't have that. Video footage: My name's Frank Kern. About ten years ago [crosstalk 00:16:33]- Katrina: What's happening? He seems to be talking fast. Video footage: ... great joy and honour to work with Tony. He's just a real fun guy and the same person that you see on stage and on screen is the same person you'll sit across the table from. Katrina: All right. I've got it now. I just needed some Frank Kern energy in my soul before I began. I got it now. Thank you, Olga. Katrina: Isn't it funny? 'Cause I have no problem live streaming for like 59 hours straight and it would be such gold content and why couldn't my team just not fucking chop the content out of a live stream and use that for the ads, that's what I get shitty about. As soon as I've got like a topic, Matt notices this more than anyone, 'cause he's the one that has to put up with it, then I'm like I don't feel as natural and I get it done eventually, though. Katrina: And then I'm proud of myself, because I'm continually just exploding past those comfort zones, people. All right, let's talk about channelling now. Do I need to turn like that way? Matt: You can if you want. Yeah. That's probably better. Katrina: So should we turn the whole throne a little bit? 'Cause in my- Matt: Yeah. Katrina: ... off centre now? If you know what I mean? Matt: Yeah. Katrina: Okay. Just the normal everyday sermon, should we turn the whole throne a little bit. All right. So now I'm not gonna look at you guys, but you're gonna get some gold about journaling. [inaudible 00:17:54] for five minutes, okay. Katrina: I'd make a terrible camera woman on a news show. I feel so nervous. Katrina: Hey, it's Katrina Ruth here from the Katrina Ruth show and today I wanna talk to you about the most powerful practise, which has transformed my business and my life and allowed me to bring in multi millions of dollars per year, just by putting my purpose book out into the world, connecting with clients who I consider to be my soulmate clients and doing the work that I know I was born to do in the world. Katrina: What I'm talking about is journaling. Now if you've never heard of journaling, or maybe you've not really dived into this as a practise for yourself, or you don't know much about it, then I know that probably the response you might be having right now is like, "Journaling? How can journaling really change your business or allow you to create anything that you want into your life?" Katrina: And that's exactly what I'm here to tell you. I feel so passionately about this that when I hear that people don't journal, or they don't journal consistently, I kinda feel like as if they would've told me that they don't drink water. I feel like alert. We need to tell somebody. This is the problem. This is like a national disaster. How are you living like this? I mean, I understand that you're somehow surviving and getting by, but do you realise how powerful this practise is to allow you to call in and to create everything in your life? Katrina: Now I've been journaling since I was about six or seven years old. I don't think I was using journaling for manifestation at that point in time. I think I was logically documenting my day, like dear diary, and then when I got a little bit older, I'll admit I used to hide in the bushes in the front yard of my parents home and I would kind of take notes like Harriet the Spy. I would take notes. Some people as they were walking by and then I would make up stories about them. Katrina: But by the time I got to about 18 or 19 years of age, I naturally or maybe I read it in some personal development books, probably heard about it from somewhere, but a lot of it just kinda naturally happened. I love to write, I love to be inside of my own head, I'm a natural introvert and I am a writer first and foremost, and so I started to just naturally journal about a lot of my hopes and dreams and I guess, use it as a way to process my thoughts, but also write down goals and ideas, do brainstorming, make little plans and slowly but surely, over time, I noticed that I had this pretty consistent habit of writing down the things that I wanted in my life, so kind of like, yeah, my dreams and my visions and the things that I wanted to bring to life. Katrina: Probably when I was around 21 or 22 years of age, I started to learn about and understand about manifestation and I know I watched the movie the Secret when it came out, which was roughly around that age for me, as a lot of people did and I was sort of fascinated by this idea that you could just focus on what you want and then create it into your life. Katrina: And pretty much like I do with everything to do with personal development and creating your own reality, I straight away believed, even though I didn't understand how. Katrina: Now if you have that same sort of belief inside of you, even if you don't understand how, then I know that you have so much available for you, that you could literally step into within the next several months, the next several weeks, in fact even now, using the power of instant manifestation. Katrina: And this is exactly how I live now and how my tens of thousands of followers and clients around the world and smaller group of private clients, obviously, but how my extended community and clients around the world operate. We call in our reality. We write into reality the things that we want. Katrina: For me, I've now been journaling in that way since, well, at least when I was 21, 22, journaling my affirmations and dreams and goals down, I'm 38 years old now, and so for well over a decade, for a decade and a half plus, I've been actively writing down what I wanna create and I've been learning different things about journaling and the power of our words along the way. Katrina: What I wanna impart to you is so powerful and so important that I feel like it's almost impossible to get it through to you, but I guess to just kind of make my point here, every single thing that I've written down, that I then held a belief with some faith around has come to life. Katrina: When I look around me, like literally right now when I look around me, I'm in my own studio right now in my home. I've got full wall-to-ceiling ocean views on seven balconies in this home. This is a double story sub penthouse apartment. I've got my own studio. I make millions of dollars a year just by showing up and being me and writing and speaking to the camera like this. Katrina: I work only with bad ass soulmate clients who really align with my message and who I feel like are the same sort of person with me. And they kick massive ass, they take names, they create incredible businesses all around the world doing what they love and on top of that, I've achieved my fitness goals. I continue to achieve and maintain my fitness goals, lifestyle goals, love and romance, fun and adventure, friendships, you name it. And every single one of those things started with me writing down my dreams in a journal. Katrina: So here's what I want you to do. I want you to think about what is it that you really want. Firstly, are you admitting to yourself what you really want? I think one of the reasons that journaling is so powerful is it's kind of like a mirror in front of you, right? It's holding up that mirror in front of you. And you can't run from that. You gotta look there, look it in the eye and look your own inner self or your highest self in the eye and confess what's in there. I think that most people out there are continually running and hiding from their dreams and refusing to pay attention to the message that's coming through them. Katrina: So journaling is a powerful tool to simply acknowledge and let what's inside of you come up and put it into words. Words are powerful. Words create reality. Yes, you can do that without writing them down, however the written word is incredibly, incredibly fucking powerful. Katrina: And so when you write that down, you lay claim to it. You take a stand. You create some accountability around it and you already in fact, start to bring it to life just from writing it down. In fact, there's many different tips and tricks around journaling for how to word things in a particular way that brings them to life faster and that's something I can certainly teach you more on and talk about as we continue our journey of discussion together. Katrina: But for now, I want you to think about what is it that's inside of you that you're hiding that you're not maybe admitting to yourself that you're running from. Can you put that into writing? And then from there, it's a matter of stepping into permission around it, right? So acknowledging first, this is what I want, this is what I desire, this is what I feel is available to me inside of me. Katrina: And then through that process of writing it down, taking the time internally to go, you know what? I'm going to give myself permission. No, I don't know how, I have no clue where to start or what I would do to bring this to life, but I'm going to give myself permission that I do get to have this. That can feel incredibly scary. Journaling is a scary and confronting thing to dive into. Katrina: And from there, though, it's faith. It's faith-based. So if I've given myself permission to have this stuff. If I've acknowledged that it's inside of me. If I then choose to believe and have faith that I could bring it to life, then what aligned action am I going to take as I go into my day? Katrina: And so this simple process might take you 10 to 15 minutes in the morning of just kind of checking in, tuning down, writing down some of the things that are inside of you. You don't then have to go and make an action plan, but it's about the fact that you've set that internal compass. You've pointed yourself in the direction of what you want. It will impact your actions throughout the rest of the day. You can take a moment or two to think of what is an action I would take from a place of really believing in yourself, but you know what? Journaling is so freaking effective, that even if you don't do that, you've literally just moved yourself in that direction. Katrina: So I can't tell you how passionate I am about journaling or I feel like I can't, but I just did maybe a little bit of a decent job of trying to explain that to you. I hope you found it really helpful. I hope you get out there and give this a go and if you have a journaling habit that you think that you could maybe increase a little bit, then I really encourage you to do that. Leave me a comment below. Tell me your experience about journaling and what are you gonna make some changes and shifts in that area. Katrina: I'm Katrina Ruth.Have an amazing rest of the day wherever you are in the world, and do not forget, life is now press play. Katrina: All right. First one done. I have no idea how long that took. How long did I go for? Matt: Four minutes. Katrina: Oh, is that all? Matt: Yup. Katrina: Great. I thought it went way longer. Matt: Oh, actually, it's a lie. Katrina: It's a lie. Matt: Six and a half, seven. Katrina: What do you guys think? Was that helpful around journaling? What's going on? People in the comments are saying they never journaled. Okay, John, you need to watch this whole Facebook ad sequence when it goes live. Everyone freaking journals. For the reasons I just explained. By the way, none of that was scripted. I had no freaking clue what I was gonna say, I just opened my mouth and it popped out. So I had a little few fumbles there, but we'll either leave them in or Matt will edit them out and put some other different footage in there or whatever is needed, right? Katrina: So you just saw me like, I know I didn't freak out for ages. I am pretty practised, I guess at doing this sort of stuff compared to maybe a lot of people. But I still, it doesn't feel comfortable for me to do this stuff. I feel like out of my comfort zone. It's definitely why I put this live stream on, so that I would kind of put myself in that accountability and I knew that it would elevate my energy having you here so thank you and I appreciate you for that. Katrina: I knew that it would provide good content for you, as well. Good content for the YouTube show, so I'm literally creating three pieces of content at the same time, if not more, 'cause then we can pop it on Instagram and all that sort of good stuff also. Katrina: But I guess my point to you is, and this probably should be me just doing the messaging video now [inaudible 00:27:14]. But my point is, you've gotta just start, right? Like I feel so squirmy when I do kind of professionally created content. I don't do it anywhere near as often as I do my normal day-to-day messaging, so I'm less practised at it in that regard, but I still step up and I take that leap and I open my freaking mouth and I let shit come out and I get better and better each time. Katrina: Like even now, how I'm presenting and even how I feel inside of myself compared to when we were filming when we first started working together a couple of years, it's a whole different thing, right? So just wanna remind you of that, if maybe creating a high level of content has been something that you're avoiding in your business. Katrina: Okay. So we're gonna do next video now, which is around self-care. Oh my goodness, this is so good. I'm so excited to speak about this. We're gonna speak about self-care, health and fitness being non fucking negotiable for entrepreneurs, except I'm not allowed to say non fucking negotiable on a Facebook ad, so we'll see how we go. All right. Should I just go? Matt: You gonna change? Katrina: Oh, fuck. Thank you. Matt: [inaudible 00:28:14] Katrina: I better get changed. Matt: Do you want me to, just change it all, that'd be fine. Katrina: Okay. Katrina: All right. We'll be back with an outfit change. Katrina: All right. Matt: Good to go? Katrina: Yes. This is my favourite ever top in the world, 'cause you can see my tatties through it. Look you haven't even seen it yet. Matt: Oh, I haven't. It's sick. Katrina: In front of everybody else. It's like psycho. All right. Just a little intermission there. It's not done yet, though, you guys. Go around here next. I'm getting my boobs done in three weeks. Matt: Are you? Katrina: Yup. It's all happening. Matt: Where you getting that done? Katrina: South port. Dr. Ian McDougall. He's apparently amazing. Katrina: I'm gonna do such a post when I get my boobs done. You know how everybody gets their boobs done and then they pretend that they didn't and they just kind of, they don't say anything about it and they just hope that nobody, but probably particularly their parents won't notice. I'm gonna do the opposite of that. I'm gonna post about it, and I'm gonna blog about why I haven't done it earlier, which was largely just that it wasn't a hell yes for me. But there was also a part of me that was like I'm already so out there, I'm already too much. Kind of like who do you think you are type thing. Like I've already got, you know, I've got like a super successful business and I'm in shape and now I've got tatties all over me and my hair is extra shiny and now what? I'm gonna have boobs as well? It's all too much for the world to handle, so I thought about it, but I felt like it makes me seem like I think I'm all that. Katrina: And so then I noticed a lot of times men will post up about, "Ladies, you don't have to get your boobs done or whatever or change your body or any sort of work done." I haven't had any work done at all, actually, but if I wanted to, I will. And they think that they're putting a supportive post up, but I just find it interesting because women would never put a post up about what men have permission or don't have permission to do on their bodies, but it's kind of like women's bodies are up for grabs as far as conversation around whether you should or shouldn't do that. Like sometimes men will post like, "You should be happy to just be, we love you just as you are." [inaudible 00:30:53] a nice intention that maybe they're trying to be nice, but it sort of feels like it's reverse shaming. Do you know what I mean? Like that if you would do that, then you're not being authentic or real. I feel like I can get so much content out of this. And it should go viral. Right? Matt says yes. Okay, you guys heard it here first. That's happening May 29th. Everybody write it in your diaries. Katrina: We should film a show, not the actual fucking surgery, but there should be a show about that, for sure. Because it's a transformational moment in somebody's life. I feel, I don't know. I haven't done it yet, but I would imagine so. Katrina: Okay, and also I should probably be in the Gold Coast bulletin, 'cause I'm probably the last female in the Gold Coast to get her boobs done. Katrina: Have I changed angles now? Oh, no. You just changed angles. Okay. All right. So now we're talking about fitness and self-care. Matt: You good to go? Katrina: Yeah. Katrina: Hey, it's Kat here. Katrina Ruth from the Katrina Ruth show. Today I am here to give you a little bit of a smack down around fitness and self-care with love and compassion, of course. Katrina: Here's the deal. I have worked with entrepreneurs, high performers, driven creators and bad asses for several decades long and I do indeed classify myself as one of those people and what I've learned in that time is that fitness and self-care is non-negotiable for an entrepreneur or should be, in my opinion, non-negotiable for an entrepreneur. Katrina: And it is something that can drastically and massively improve the results that you're getting in your business, in your income, obviously in your energy, in your happiness, in your ability to access creativity and flow, and even in how much time you have available. Many, many other benefits also. Katrina: Here's the deal though. I don't wanna come in here kind of like, all right, I'm here to kick your ass about fitness and you've gotta get to the gym, and you've gotta be in shape and you've gotta do this and this and this. In fact, not too long ago, I heard that there was some people [inaudible 00:32:51] who were kind of like, I guess you can call it, hating on me, or feeling triggered by me is maybe a better way to say it, because they said, "Oh, you know, that Kat, she just thinks that everybody has to be hot. And she just talks about being hot and being fit all the time". Now , if you don't know me well, then you might not know that my background was in fitness. I was a personal trainer for 13 years and my first online business, which I began in 2006, and which I built up to nearly a million dollars per year income before I transitioned into the business that I've created now, that was a fitness business. Katrina: So it is something I'm very passionate about, that I have a really solid history in. I've been actively involved in the fitness industry now for over two decades, and it's part of my everyday life to this day. Katrina: But let me tell you about this everybody should be hot and fit thing. I may have said everybody should get to be hot. I may have said something like that. In fact, I wrote a blog post around this topic not too long ago when I heard that people were getting like a little bit upset [inaudible 00:33:40], but what I mean is, when I talk about everybody getting to be hot and fit and in great shape is that hot AF energy. Why did I just say AF? Hot as fuck energy. That hot as fuck energy that we should get to experience and be able to [inaudible 00:33:54] into our businesses and lives. Katrina: Hot is an energy, right? And it comes from when you're in a place of feeling really proud of yourself, really good about yourself, and when you know that you're in alignment with your values and with what's important to you and with how you're showing up in your business, in your life, in all different ways and areas. So that's kind of the hot thing, right? Katrina: But if we look at the fitness and self-care thing in a little bit of a broader spectrum way, not just about how you maybe look or how you feel. Let's really consider and look at how this relates to entrepreneurs. To me it's quite shocking and I find it, I guess concerning or I feel sad or worried when I hear that somebody who's really wanting to take over the world and just create an amazing empire during their purpose work in the world is not consistently attending to their fitness and self-care. Katrina: Now, I fully understand and have compassion and empathy around the fact that not everybody has that background or history. I am so grateful that I built this habit before I was even 20 years old and it stood me so well until this day and it's definitely crossed over into many other areas of my life. Katrina: So if you don't have that background or that habit, of course it's gonna feel like something that you don't necessarily have time for, or it feels like it should come second to your business or maybe second to business and being a partner or being a parent or whatever it might be. It feels like something that you know is important maybe or that you do in some sort of a somewhat consistent fashion, but that it kind of gets left off on the days when you're busy or on the days when you've got a lot of balls in the air with your business or in the times when you don't really feel like it. Katrina: So I fully get all of that and I'm the same as anyone else, I have habits that I'm still working to implement. Fitness, however, is a habit that's really well implemented for me in my business and life and I really, literally, legitimately consider it to be non-negotiable. It's something that along with journaling, along with daily messaging in my business and sharing what's inside of me, along with sales activity, these four things, fitness being one of them, I consider non-negotiable and I make sure that they happen everyday. Katrina: The reason is, that I know that when those four things come together on a day-to-day basis, I'm moving the needle in all critical areas in my business and life. I'm progressing forward. I'm creating momentum. I'm creating results. And these things all work together to just create faster and faster momentum, flow, results, outcomes, access to the super powers that are inside of me, you name it, right? Katrina: So I feel like when I'm taking care of these four areas, and this is what I teach my high-level clients in my inner circle for example, as well, that I've taken care of the big blocks that are really gonna move me forward. Katrina: Of course there might be a million other things that I wanna get done for the day, which may or may not be given some time and attention through the day, but you know what? Even if all those extra things are ignored, if I take care of my own inner work, my mindset work like my journaling, my fitness and self-care in some way, shape or form, whether it's at the gym, or whether it's elsewhere, my messaging and sharing with the world and my sales activity, that's gonna get me going forward even if everything else got ignored completely, right? Katrina: So where fitness really comes in is it's not something that takes time and energy, it's something that gives you time and energy. In fact, just the other day I was having a conversation with one of my closest friends and she was saying how she's just been eating so much more while in a fitness routine, and she was kinda like, "Isn't that weird?" And I was like, "Not really, because of course you're gonna overeat when you're not working out, because working out gives you energy". So if you're not getting that energy from going and moving your body and moving your digestive system and kind of moving your mind, as well, and clearing out the cobwebs, then you're gonna naturally go reaching for and looking for energy elsewhere. Katrina: And particularly for an entrepreneur and somebody who's building a business from home and maybe you've got kids running around or you just got a hectic life going on and you're kind of on the go, or perhaps you travel a lot, like me. It's really easy to obviously just reach for kind of convenient foods that are not necessarily ideal or even maybe you're trying to be a little bit healthier but it's a load of protein shakes and protein bars and that sort of thing, which is not necessarily real food. Katrina: Look, I'm not here to school you on this what you should eat. I actually don't follow a diet at all. I eat intuitively. I work out intuitively. But what I am here to say and to suggest to you, is that if you were to start making a small amount of space and time for your fitness and self-care everyday, even like 20 to 25 minutes where you gave some sort of time and attention to taking care of your body, to moving it, to expanding it, to freeing it up, to going into some kind of a physical, or mental or spiritual meditation, which can come about from that, that you're gonna find that you have time abundantly given back to you, energy given into you, you clear out any sort of kind of messiness that's going on emotionally, or you had that's distracting you form being in flow in your work. You sort out problems. I like to set intentions at the start of my work out time. Katrina: There's so many benefits that go far and beyond the obvious kind of like, if you want a gym body type thing. If you want that, cool. But really what we're talking about here is getting your body working inside and out in the way that it was meant to. So I really urge you to consider what building blocks you have in place in your business and life at the moment. Katrina: Are you taking care of the fundamental things that are actually gonna elevate you into being that next-level version of yourself who automatically has the energy, the confidence, the creativity and the access to super flow required in order to show up for all the different areas of your life. I don't think I gotta remind you when you're taking care of yourself inside and out, it's not about how you look, it's about how you feel, which dictates how you look and certainly also dictates how you're showing up and what you're putting out there for the world. So I know you have massive dreams and so much you wanna accomplish here and it's all available for you. Everything you feel inside of you is always available. Katrina: We've gotta look at, if I'm gonna be that person, if I'm gonna be that next-level version of myself, and also accomplish all these fricken things in my business and life, I gotta take care of myself like a well-oiled machine, right? I've gotta treat myself as a premium machine. I've gotta treat myself as a temple, basically, that's gonna last for life and that is gonna be operating at a standard of excellence such that I can do all these amazing things that I wanna do into the world. Make millions of dollars. Impact millions of people and change the whole fricken thing. Katrina: That's it for me for today. Leave me a comment below. Tell me about your fitness routine. I'd be happy to answer any questions. And don't forget. Have an amazing rest of the day wherever you are in the world. Life is now press play. Katrina: All right. [inaudible 00:40:08] is watching. That's our second video completed. Cool. How long did that one go for? Matt: Almost eight minutes. Katrina: Eight minutes? We might have to chop some bits of it out. Actually, what do you think? Eight minutes? Too long? My brother's on the live stream. Okay, what are you guys talking about? We have shows here about that. About what? About the boobs or the fitness? Okay. I'm gonna go straight into the next one. Katrina: If you jumped on late to this live stream, we're filming some videos here for my new marketing campaign, teaching people the fundamental stuff that I believe is really important and that can change your business and life, so you're getting all my best secrets right now. We're gonna make these into some bad ass Facebook ads and we're gonna open up the inner circle. There's so many new bad asses. Ash says can work with eight minutes. I'm sure we could chop bits of that out anyway. Matt: Did you wanna change tops? Katrina: Yes. I forgot again. All right. We're gonna go into the messaging video next so if you wanna hear me talk about how to message and why it fricken matters, communication with your audience, stick around. Katrina: [inaudible 00:41:50] Katrina: I think you could wear it over the, check it out, I'm wearing my bodysuit on top of my pants. Looks like I'm about to record a 1980s video for fitness. I'm gonna do a fitness video now. But you won't see that on the video. On my own video. Matt: Where's the kids? Katrina: They are probably at [inaudible 00:42:17] digging through [inaudible 00:42:18] toys. She picks them up today. Matt: [inaudible 00:42:24] Katrina: Oh my God. Ashley, I don't know. Can you remind me, you just reminded me that when we're in L.A., are you gonna be in L.A. July 11 and 12th still? Matt: Probably. Katrina: Oh my god. Matt: I could. Katrina: If you are, you can film [inaudible 00:42:36]. Katrina: And we're all gonna go to Ashley's new house in L.A. and have a slumber party there. But I'm doing, you know I did the retreat here in November. I'm doing the L.A. one in July at the Paley House in West Hollywood, which by the way, I haven't told any of my clients yet and I just randomly announced, so just so you know. Katrina: Can you get me some let warmers and then we can do a fitness video? Katrina: All right. Yes, Ashley or John O., remind me we're gonna film a hip hop music video with my clients and we're definitely gonna film like body suit and leggings fitness video together and Matt's gonna film it. He just found out about that right there. Katrina: Everyone's gonna go to Ashley's place and we're gonna have martinis. 'Cause she's moving to L.A., my friend actually. I don't know if you'd remember, but you would know her if you saw her. She's from Sydney. So she's moving to L.A., so we're all just gonna go sleep there. Katrina: All right. Now I've lost my train of thought 'cause I got very excited about we're gonna do the hip hop video and the fitness video. It's actually critical. If you're joining the inner circle, just to let you know, you're gonna be involved in shenanigans. It's actually a requirement. It's part of the initiation, except the initiation just keeps going forever after you joined. Katrina: We leave tomorrow. Shit. Shout out. Following your dreams. Moving to fricken L.A. Bad ass. Katrina: Okay, now we gotta focus. Freaking focus. People stop distracting me. So now we talk about messaging. Katrina talking about sharing her message. Why? What? When? Where? How? Possible questions could be how to create and distribute your message anywhere. Spend 6% of your day on this? I spend my whole day messaging. My whole life is message. My whole life is monetizable. I'm just like, if you come into my life, just know that you're gonna be turned into content. I'm just letting you know. Literally. Katrina: All right. I'm ready. Maybe give me like some kind of sign when I get to five minutes, though. I feel like I'm just gonna get longer and longer with each one, 'cause I'm getting more excited. Matt: [inaudible 00:44:45] Katrina: Yeah. Cool. Katrina: All right. Katrina: Hey, it's Kat here from the Katrina Ruth show. Today we are gonna talk about one of my very favourite things to talk about of all, which is messaging and specifically, unleashing your message, your ad, what's inside of you onto the world. And the reason that you would wanna do that is, because you wanna do it. Actually, if you're watching this and you resonate with me and the things that you've maybe been seeing and you feel coming through from my bad ass little videos that I'm making for you, then I'm gonna guess that you are naturally one of those people like myself, like my incredible inner circle private clients, who wants to be seen and wants to be heard. Katrina: Let's just be honest. When you're having a party or you're having a dinner, or you're at someone's thing, you are the one who wants to be the centre of attention and you get kinda loud and kinda shouty and kind of excited, and you tell amazing stories and really, everybody should just shut up and listen to you, right? Right. Katrina: I know this for sure, because it's how I am. It's how my eight year old daughter is. It's how every single one of my inner circle clients are. In fact, it's hilarious when we all get together, because you've basically got a whole room full of people that all think that they're the one person who should be talking and I've even had clients tell me that they get kind of shitty at me when I'm presenting my own retreat or event, 'cause they're kind of like, "When will she shut up so that I can talk?" Katrina: So if that's you and you know that you have powerful stuff inside of you to share with the world, you know that people should actually be paying just to listen to you and to be around you, then I've got fabulous news for you and you may already know this, but I'm just gonna kick your ass with it a little bit more. You can get paid to do this stuff. You can get paid to share your message. Like literally just what you're thinking and feeling with the world on a day in day out basis. Katrina: It is actually exactly how I built my online business to where it now makes multi six figures per month, so it's a multiple seven-figure online business, continually growing. All I actually do is live my life and be me. Okay, I feel like I'm gonna hiccup. It's under control. Katrina: And document that. And show what's inside of me. And so I write a daily blog. It's called the Daily Ass Kicker. I love to write. I'm a writer first and foremost, so there's no rule that you've got to write a daily blog post or anything like that, but that's what I like to do. Katrina: I like to create videos, as well. I do a lot of Facebook live streams. In fact, right over here I've got a Facebook live stream happening at the same time as filming this video for you. Katrina: So I'm continually sharing my message. So messaging is simply the process of sharing your message with the world. And by me doing that and doing it consistently for some time now, for a period of years in fact, on the internet, I've been able to attract in my soulmate clients from all around the world. Women and men who think like me, who know that they're born for more. Who know that they're that 1% within the 1% person, who always also have something to share with the world. Katrina: I've been able to build a location-free lifestyle where I'm never bound to any time or place. I can go where I want when I want with my children. I made amazing friends with people all around the world. I've been able to get this amazing apartment that I love and I guess all the other dream things that I've got in my life. Katrina: But mostly, I've been able to step fully into my purpose work and into a life where everyday I get to wake up and all I gotta do is open my mouth and open my soul and be myself. Katrina: And that's the crux of my whole entire business. I would certainly love to share with you a little bit about how that works, because here's the deal on messaging. There's a lot of people on the internet who are posting stuff online, right? I don't gotta tell you. So posting blog posts, Facebook live streams, YouTube stuff, Instagram stuff, you name it, it's out there. Katrina: However, what is very rare, and the reason why powerful entrepreneurs [inaudible 00:48:26], perhaps even including you, and not getting paid the way that they should be getting paid, is that they're sharing the surface space. Katrina: They're sharing something where it's like okay I told a story. Or I wrote an inspiring blog post or a motivational blog post or I totally [inaudible 00:48:42], or yeah, I did a Facebook live or I did a video or whatever it is. It's got to have the soul in it. Katrina: For me messaging is firstly so easy, it's not something that I find difficult or that I've gotta think about like to think about how to write a blog, how to do a live stream. Yes, I get nervous. In fact, I was freaking out before I filming these videos, 'cause I just felt self-conscious about doing professional videos, which I'm doing today for you. Katrina: All right? So it's not about not having all that. But I don't have to think about what to say. I don't think about what to say ever any day of the week at all, and I create a lot of content. And the reason is that I don't think about it, is that I give myself permission to just say what's inside of me, right? Katrina: So messaging kind of all the time. I write a lot of content and I produce a lot of content, but yet I feel like I'm not really doing anything. I feel like I'm just expressing what's inside of me and that's what I love to do as a person, anyhow. Just the same way as my eight year old daughter and my four year old son want people to shut up and listen to them. And they're not like this is work. I've gotta get paid in order to express myself and make people stop what they're doing and listen to me. That's what they want. Just like that's what I want and that's what I know you want. Katrina: But for this to work, it's not only understanding that it is about just sharing what's truly inside of you and not making it complicated. Not trying to plan it out, not trying to think it out. It's also about understanding that for messaging to work and for you to build a business, based on you as a messenger, as an artist, creator, leader, then you've gotta be giving people the whole truth. The truth, nothing but the truth, and also the whole truth. Katrina: So yes, that means the stuff that feels really vulnerable or scary to share. Or maybe you think like a lot of my clients think and I have this conversation frequently with my high-level clients. Oh, that's like embarrassing, or I feel self-conscious or is that good enough or who am I to speak about this or I already said that a million times. I feel like everything I'm saying is being repetitive. Katrina: These are all exactly the sort of things I fully understand because I've had all those thoughts myself and I work on it continually with my clients and what it's about is plain and simple. Katrina: What if you got out of your own way? What if you dropped your story and dropped all the bullshit about whether or not what you have is good enough or whether you're good enough and what if you just gave what's inside of you permission to live and permission to be expressed and permission to get out there into the world. Katrina: So when I feel stuck or unsure or when my clients feel stuck or unsure, I remind myself or I remind them, it's not about you. It's about the message. Take a deep breath. Do what you gotta do. Put some music on. Put some [inaudible 00:51:06] on. Have a coffee. Whatever. And then let what's inside of you out. Imagine the power of what could happen in your business and life if you just consistently, every day, starting today, began to share what's inside of you in an unfiltered and no holds barred way. Katrina: I challenge you to do this. Drop me a comment below. Tell me when you went and posted a new message. Leave a link, even. I'd love to see it. Have an amazing rest of the day and do not forget. Life is now press play. Katrina: Okay. Hey, Laura. Get out your own way and save lives. Exactly. Katrina: All right. Shot out to everyone that's just jumping on. We are over here filming behind the scenes here. Filming for my new funnel. There's Matt. He's doing my video work. He's gonna match up some amazing Facebook ads from what we're doing today. I'm just live streaming so you can see behind the scenes. We've got one more to do, I believe. And that is around sales activity. So if you'd like to hear me talking about how bad ass, how bad ass? I don't know. That doesn't really relate to what I was gonna say. Katrina: If you'd like me to talk about sales activity. I'm gonna do it whether you'd like it or not. But if you'd like to listen, then you can listen on for this next final video. Katrina: Hang on, wait. Ashley, if you're still in the live stream. I sent you a what's app that I need you to enter. Okay, I have a client here. A bad ass client, who's like do I wanna meet you in New York or L.A.? I think both. Oh, do I wanna do fourth of July in New York or L.A.? What say you, Facebook? Where should I do New York, or where should I go? Matt: L.A. Katrina: Matt says L.A. You recon? Why? Matt: It's fun. Katrina: [inaudible 00:52:44] fun here. Matt: I'd rather be in New York on the fourth of July, so L.A. was fun. Katrina: Okay. L.A. it is. You've heard it here. Katrina: All right. Oh, hang on. I've gotta change again. Forgetting every time. All right. One more outfit. One more video. And then I think there was one other little video, but we'll do that off camera. Katrina: Okay, I'll be back and we'll do the sales video. Hey, hey to everybody who just jumped on. Katrina: All right. I'm making a rare appearance in a t-shirt. I basically never wear sleeves. Look at this cool shirt. [Collette 00:53:32] bought it for me. By the way, you don't have to wait for the, my hand looks massive. You don't have to wait for the Facebook ads to drop in your feed if you know that you're already supposed to be in the inner circle and by the way, you could still get into the room for our July retreat. Oh my goodness. Next-level [inaudible 00:53:55] and money making is what goes down on those retreats. It's always next-level inappropriate shenanigans. You should message me about that now if you know that that's the level you wanna play at. I can tell you all about it. Katrina: Okay, so now. What? More videos? I thought it was only one. All right. Okay. We're gonna do sales activity. So now I'm gonna talk to you for a few minutes about sales activity. Katrina talking about selling naturally. Electrolytes. Going out shirt. How good is this? Just so people know, I'm not going anywhere. Sitting right here on my throne. I guess we'll go out later then. And so some footage of me drinking espresso, 'cause we haven't done that enough times. Matt: And it's Friday. Katrina: And it's Friday. So clearly, it's required. Katrina: Sales is not a dirty word. Do you know what? I don't even wanna fucking market to anybody that thinks sales could be a dirty word. They can all go mosey on along to another town. How selling is a daily non-negotiable in my business. So I'll talk about that. All right. I think we can do it. Katrina: Actually, I'm gonna put some more pink lipstick on for this video. Katrina: [crosstalk 00:55:43] Katrina: Do you think that there's a single man in the world that thinks having those plumped lips where it sticks out on the side is a good idea? I think John's the only man on this live stream. But Matt said no, so John, add your vote. Katrina: We were just talking about it while I was in there fixing up my lipstick. All right. Ready? Do the five-minute thing again. Matt: Okay. Katrina: Hey, it's Kat here from the Katrina Ruth show and I am so fricken [inaudible 00:56:19] excited today, 'cause I'm gonna talk about one of my four daily non-negotiables, which is sales activity. If you've been watching my videos pop through your feed, then you'll know that my four daily non-negotiables are in fact, daily mindset work in journaling of some kind. Getting connected to that inner game. Setting your internal compass so that you go in the right direction. Fitness and self-care, of course. Non-negotiable for entrepreneurs and driven bad asses like you and I. Katrina: Some form of messaging, because you are in fact a messenger, a leader, an artist, a creator, and you wanna share what's inside of you with the world and then fourth and finally, selling. Because guess what? If you wanna be an entrepreneur, if you are an entrepreneur, [inaudible 00:56:58] of course, but if you want to have a successful business, you are going to need to sell. You're gonna need to make money in some way. You need to ask for money. Katrina: Whether you're asking energetically or like on the actual internet, by telling people on Facebook to buy stuff from you. I did not really make any money in the first three years of my online business, actually, I must admit. So I started marketing in 2006, except I wasn't marketing at all, I was blogging. Katrina: And for the first few years, I made no money at all and it took me maybe two and a half years before I realised that the key reason that I wasn't making any money was that I wasn't actually selling anything. So I just kinda laugh about it, but the truth is, I didn't set out to be a marketer, I set out to write or be a blogger and then gradually, back then, twelve years ago, I gradually kind of started to learn that this internet thing was somewhere that you could make money. Katrina: I've actually always been really good at sales, and so, you know, from a young age, I've been selling things and I've always had a hustler side. Hustle. Even as a little kid. When it comes to online marketing, I've been marketing online for over 12 years now. I've made millions and millions of dollars on the internet. I've gradually evolved and fine tuned my business to where it's completely based on me getting to wake up each day, do what I love, make money for my purpose work and live my life on my terms so somebody I met recently said to me when they kind of connected on Facebook and how to look at my life and my business like, "Wow. You're really living the dream, hey?" And I said yeah, I am. And I did the work for it. And so I'm really proud of myself, with what I've created and I'm very passionate about sharing how to create a business and a life that's location free and freedom-based and purpose-based for women and men who are like me. Katrina: And when I say like me, I mean you've always known that you were born for it, that you were born for more. You've always known you're here to make millions. Impact millions and even change the world. And you've always known that there's something powerful inside of you to get out there to the world. And so if that's you, well, probably if you're watching this, then you're already showing up online in some way, shape or form. Katrina: You might be early on in your journey or you might be well down the track and you're already making a lot of money. Sometimes I have clients come to me who jump into my inner circle working with me privately, who are already making 10, 20K, 30K, 50K a month. Other times, they're completely starting out and there's no money coming in yet. But what joins my clients together and the reason that my clients get such rapid results, big money leaps and bounds, big alignment leaps and bounds, big lifestyle shift leaps and bounds, as well as all other areas, is because they are that person who has that inner flame and who's always known that they're gonna do something amazing with their life. Katrina: So if that's you and you relate and maybe you are already selling on the internet or selling off the internet, or wherever it is that you're selling, I just wanna remind you, though, that if you just make something like daily selling and sales activity part of kind of who you are, if you make it inherent to who you are, and you make it habitual, then you can elevate your income 10 times, 20 times, I believe even 100 times more in a very, very rapid period of time. Katrina: Now this is obviously not just about how much freaking money can we make on the internet? That's amazing and it's super cool. And it allows us to have an incredible impact into the world doing our purpose work. I don't think I need

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Matt Good (From First To Last, D.R.U.G.S.)

Lead Singer Syndrome with Shane Told

Play Episode Listen Later Mar 4, 2018 64:45

Episode 118 - THIS IS A MUST LISTEN! I jump on the line with Matt Good, lead singer (for a time) and lead guitarist for From First To Last, and who also had a stint in Craig Owens' Emo-Core supergroup D.R.U.G.S. We talk about the crazy journey From First To Last took all the way to the top of the hype machine, before singer Sonny Moore (now of Skrillex) was forced to quit due to vocal health issues. Now, with last years new song "Make War" with Sonny back on the mic and drumming from Blink 182's Travis Barker - what's next for From First To Last? Learn more about your ad choices. Visit megaphone.fm/adchoices

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Thursday morning. Bye bye Matt. Good riddance.

Mike's Big Brother Gossip Carcast

Play Episode Listen Later Aug 31, 2017 8:23

good riddance thursday morning bb19 matt good

Capsize - Daniel Wand - So What Interviews - Ian Hates Music #97

Ian Hates The Scene

Play Episode Listen Later Apr 22, 2017 31:07

THE Daniel Wand, the vocalist of Capsize, joins Ian for the final live and in person, So What Music Fest Ian Hates Music interview! Daniel talks about the music of Capsize, touring, vocals, and a whole conversation on From First to Last and Matt Good! Isn't that normally Ian's favorite topic? Yes, it is! You're going to enjoy this! Follow the links below to support Capsize: Capsize - Facebook Capsize - Merch Capsize - Twitter Capsize - Instagram Thank you very much to Daniel for coming on Ian Hates Music and thank you again to Natalie for setting up the conversation! Hopefully, you already have the great album 'A Reintroduction: The Essence of All That Surrounds Me' and if you don't, go get it! Plus, Capsize is always touring, so make sure you see them live and thank Ian later! Lastly, thanks again to all the hard working people at So What Music Fest for having Ian Hates Music! Don't forget to check out this great, yearly event! Don't forget to support Ian Hates Music! Subscribe, rate, and share Ian Hates Music on iTunes, Stitcher, Google Play Music, and any of your favorite podcast listening apps! Now on SoundCloud! Links below: Ian Hates Facebook Twitter Instagram iTunes Stitcher Google Play Music SoundCloud All sound bites or clips are exclusive property of their respective owners and are in no way affiliated with Ian Hates Podcast or its' sponsors. They are used here for entertainment purposes only. Enjoy! Long days and pleasant nights.

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Episode 47: Creating a Better, Effective, & Stronger Content Strategy and Sales Process - Matt Heinz

Predictable Prospecting's Podcast

Play Episode Listen Later Feb 7, 2017 30:12

We’ve all been there -- you finally get your prospect on the phone, ready to have that conversation you’ve been chasing, and you just can’t manage to get the right message across. Or you’re trying to follow up with a promising lead, but the marketing content on your website just isn’t enough. How do you bridge the gap between sales and marketing? On today’s episode we’re joined by Matt Heinz, president of Heinz Marketing Inc, an expert at using conversation to reduce lag in the pipeline. He’s here to share his philosophy on creating a stronger content strategy and why sales and marketing departments have to redefine their working relationship. Episode Highlights: Introducing Matt Heinz Why are we failing at creating content? Building a relationship with prospects How to create a better, more effective content strategy and sales process Who's responsible for content? Marketing or sales? Redefining the goals and responsibilities of marketing Identifying the growth Process Center marketing Putting your sales ego aside Resources: Check out Matt Heinz’s company, Heinz Marketing, and follow them on Twitter Email Matt directly at matt@heinzmarketing.com Tune in to Sales Pipeline Radio for the latest tips and tricks on building your sales pipeline Quotes/Tweets: “There are an awful lot of marketers and salespeople who have great things to say and simply can’t get them across” - Matt “Good sales is not just about nailing that call and nailing that conversation, it’s about doing that over and over and over again” - Matt

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Ian Hates Music #37 (Matt Good - From First To Last)

Ian Hates The Scene

Play Episode Listen Later Aug 26, 2016 81:17

SURPRISE! It's true. For all the hardcore Ian Hates fans, you probably noticed that the segment 'Has From First To Last Contacted Ian Hates' suddenly disappeared...well here's the reason! The bit actually has a payoff and what a great time for it! With all the news swirling around maybe we get into some stuff...No give a ways here! Just listen in as Ian gets to speak with one of his favorite all time artists! Don't forget to subscribe, rate, and share on iTunes, Stitcher, Google Play Music, and any of your favorite podcast listing apps! Also, don't forget that Ty has a great music blog! Check it out here: https://tyrockcity.wordpress.com/ Long days and pleasant nights.

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018: How to Start a Podcast

Bandrew Says Podcast

Play Episode Listen Later May 9, 2016 36:18

00:00 - Intro 00:42 - Stay True to Your Audience 06:13 - News: SpaceX 07:20 - News: Streaming Cable (YouTube Unplugged, Hulu Live) 10:34 - TV / Movies of the Week 12:09 - Brief Unofficial History of From First To Last 18:48 - What I’ve Been Testing? 19:11 - Podcast Questions 25:05 - How to Start Your Own Podcast 35:25 - Outro Todays main topic of the BSP is how to start your own podcast. I walk you through the steps from the Inception of the idea all the way through publishing. It is not the most thorough or in depth explanation at all levels, but it will get you started. The other main feature is an unofficial history of the band From First To Last. This was brought on because Matt Good, the guitarist, and only original member posted a picture saying that he was writing new music for new FFTL! Follow BSP on Facebook: http://www.facebook.com/bandrewsayspodcast Follow BSP on Twitter: http://www.twitter.com/bandrewsays http://www.geeksrising.com

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How Negative SEO is Impacting Small Businesses [e181]

Play Episode Listen Later Apr 24, 2015 13:29

The guys end the week by explaining what negative SEO is and what legal remedies are available to victims of it. Full Podcast Transcript NASIR: All right. This is… what are we doing today? Yes, a business law podcast where we cover business in the news and add our legal twist. My name today is Nasir Pasha. MATT: And, as always, I’m Matt Staub. NASIR: As always… Well, I change my name once in a while. MATT: Pasir Nasha. NASIR: That was horrible. Horrible joke. Let me just write that down. MATT: It wasn’t a joke. NASIR: I keep track of all your bad jokes, by the way. We’ve had 181 episodes or so and we’re at 296 bad jokes. MATT: Hey, that’s not bad, that’s like 1 ½ per episode. That’s pretty good – good average. NASIR: Yeah, good average. MATT: Speaking of numbers, we have SEO talk today – or negative SEO talk. NASIR: Well, why is that speaking of numbers? MATT: I don’t know. SEO, numbers NASIR: 297. MATT: I should have said “speaking of analytics.” NASIR: You should have said, “Speaking of negative SEO, uh, negative SEO.” MATT: Good lead-in. NASIR: I think it’s funny that us lawyers are covering this issue because I think it’s such a subtle issue that most people aren’t even aware of. First of all, let’s break down what negative SEO is. In order to understand what negative SEO is, you have to know what SEO is. SEO is search engine optimization and, by the way, if I’m wrong and you SEO experts want to correct me, send me the email later, okay? I’m sure I’m not perfect on this. Anyway, SEO is search engine optimization. That’s just basically the process of trying to optimize your website and its affiliated backlinks, et cetera, in order to prop up the ranking of the search engine results for a particular keyword. And so, just as an example, if you’re a plumber and you have your business in San Diego, when you search “San Diego plumbing,” you’re going to want your business to come up as high as possible. Obviously, it gets a little more complicated than that because that’s a very competitive keyword. But, when it gets to other stuff, then you’re actually able to get number one spots sometimes. And so, negative SEO is, of course, the complete opposite. It’s what you do to your competitors that if you have ABC Plumbing San Diego that happens to be on the number one spot on Google when you search “San Diego plumbing,” how can you as a competitor get them to rank lower with efforts that you’re doing? It’s a little controversial, I would say. MATT: Yeah, I mean, a little bit. This is the whole thing, and you wrote a great post on drawing the line between what’s legal and what’s ethical. I mean, I think it’s pretty clear on the ethics side of it. I don’t think any of this is ethical but, I mean, it’s also a business tactic. NASIR: We tend to get SEO consulting calls and we have clients in the industry, we hire people in the industry. So, every time I run across anybody that seems to know about this stuff, I ask them about this and they all seem to agree that negative SEO does exist because, first, there was a myth of whether it exists or not. Two, it’s not something good to do. But yet, there’s always a smile on their face as if, like, if the right circumstances where there, they would definitely do it because it’s fair competition, you know? MATT: I don’t think it’s ethical but we can go on to the legal side of it. There seems like there’s a couple of issues. One being – correct me if I’m wrong – it’s pretty difficult to figure out who’s actually doing these negative SEO tactics to a business, right? NASIR: There’s different strategies for negative SEO. Let’s talk about the most common way or common thought of what that is. Google and its algorithm to decide how the rankings go decided about two or three years ago that all these other companies that were basically using these – what are called – crawlers or spiders to – I don’t know if that’s the right word, actually – all these scripts to create all these back...

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Are Uber Drivers Employees and New Laws for 2015 [e135]

Play Episode Listen Later Jan 7, 2015 0:50

Nasir and Matt talk about the recent motion filed by Uber claiming its drivers are not employees. They then answer the question, "As a business owner in California, what new laws should I know about?" Full Podcast Transcript NASIR: All right. Welcome to our podcast where we cover business in the news and answer some of your business legal questions that you, the listener who is listening to this podcast, can send in to ask@legallysoundsmartbusiness.com, and that’s an email address just to remember. And my name is Nasir Pasha. MATT: And I’m Matt Staub. NASIR: We are in the middle of the year now, right? MATT: Yeah. NASIR: Pretty much. MATT: Yeah, took a big break. NASIR: We can stop saying “Happy New Year!” now. MATT: Oh, yeah, I don’t know when the cut-off is for that. NASIR: I think January 2nd. MATT: Is it? NASIR: Yeah, in my mind. MATT: It’s dependent on the year because it falls on a Thursday this year so people might not be… or this year the 5th is the cut-off so, by the time this episode comes out… NASIR: Yeah, but if you use that logic then, if I see somebody for the first time in a year on December 1st then I would say “Happy New Year!” then. What’s the rule? MATT: Well, I’m saying that I think that people aren’t going to see each other until the 5th. I don’t know. I’m going to test it out and see what people say to me and then I’ll let you know the… NASIR: Report back. MATT: Yeah, the results. NASIR: All right. Well, what do we have? MATT: Oh, one of your favorite topics, for sure. NASIR: Yeah. MATT: Uber. NASIR: Yeah, we’re talking about Uber, but I have to give some disclaimer. Obviously, Uber has success and they’re good at what they do and they raised a bunch of money and all that, but I guess my opinion is just that, man, how they’re doing it is just so annoying, you know? Those kind of “do no evil” kind of culture that we think start-ups have but they actually don’t, you know? MATT: Yeah, and I’m probably going to have to take an Uber tomorrow. NASIR: They do have taxis in San Diego, and taxi services. MATT: It’s so much harder to get those if they don’t drive by. NASIR: They have apps! They have apps, I think. Well, anyway… MATT: So does Uber. NASIR: Yeah, but Uber, et cetera, et cetera. We’ve already talked about it. MATT: I will look up on Yelp which is better – Uber or taxis – and that’s what I’ll decide. NASIR: No! Definitely, I’m going to make it my business to destroy those two companies this year. No, I’m not that crazy. MATT: Good luck! So, with this, I mean, there’s actually a lot of things in the news with Uber. I think there’s a new story that comes out every day and mostly bad, but the one we’re going to talk about here is the drivers who sued Uber, and the reason we’re talking about this is it’s going to come down as a big thing of whether these drivers are going to be considered employees or independent contractors which should come as no surprise. Uber is filing this motion for summary judgment saying that its drivers are not employees because they do not provide services to Uber. Let’s see their actual argument here. Basically, they’re saying they’re a lead generation, almost, of sorts and they get the calls in and then they send them out to the drivers and, at that point, it’s all up to the drivers on, you know, kind of how they do everything. So, in that case, these people are not employees; they’re contractors. These are all their own individual businesses that they’re running. NASIR: Yeah, and this is the exact same issue that FedEx drivers had to deal with earlier this year and we need a follow-up on that, too, because, I mean, that was a huge decision were a court said that FedEx drivers were misclassified as independent contractors and they were actually employees. But, if you recall on that case, as we know, we look outside our offices, we see FedEx drivers in FedEx trucks, right? They’re using the brand name and all that so there’s a little bit more cl...

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The Legal Issues Surrounding Rebranding Your Business [e87]

Play Episode Listen Later Aug 29, 2014 10:56

The guys end the week discussing another well known company making critical labor law violations. The two then answer, "We are going through a rebranding process, what should we look for on the legal side?" For a more in depth analysis of today's question, check out Nasir's blog post. Full Podcast Transcript NASIR: Welcome to Legally Sound Smart Business. This is Nasir Pasha. MATT: This is Matt Staub. NASIR: And welcome to the business law podcast where we cover business legal news and also answer some of your business legal questions that you, the listener, can send in to ask@legallysoundsmartbusiness.com. MATT: After the two debacles earlier in the week, you finally got a good intro. NASIR: I know. MATT: Good job. NASIR: I’ve been practicing. MATT: Yeah. NASIR: It took me three times. MATT: I hope so. Once it gets to the end of the week, I hope you’ll be a lot better. NASIR: Sorry. Next time, you do it. MATT: Well, this isn’t like our last episode which dealt with football but we’re going to talk about… NASIR: Tesla. MATT: SpaceX. NASIR: Oh, we’ve talked about SpaceX. MATT: We’ve talked about him before – Elon Musk. I think last we spoke about him was when he opened up his patents to anyone who wants to infringe upon them. NASIR: Yeah. MATT: Or I guess it wouldn’t be infringement if it’s asked for but… NASIR: Please, infringe on my patents. No, yeah, Elon Musk is definitely a… MATT: Innovator. NASIR: Innovator but also, like, they like to change things and do things differently. MATT: Disruptor. NASIR: Disruptor – that’s the word. MATT: He might rethink that patent strategy after these recent labor lawsuits. NASIR: Yeah. MATT: So, he sued SpaceX, one of his companies here – the private space launch provider, for those of you who don’t know which many people can afford, I think. It’s being sued by former employees. You know, the typical employee lawsuits – weren’t allowed to take breaks, weren’t paid overtime, company failed to give them enough time before a round of lay-offs. This was in California? NASIR: Yeah, we haven’t dealt with it a lot because, when you do lay-off a number of people, there are some extra processes that you have to go through as far as notification and things like that – everything from how you handle the actual benefits package to that effect. Also, California law, I think, requires 60 days’ notice if you’re laying off more than 50 employees up to a certain amount. It’s not something we deal with a lot, obviously, but that was a big issue. I know we covered LinkedIn, was it last Friday? About their labor law violations but I just want to reiterate, once again, a huge company. Well, SpaceX is probably not as big. I mean, they’re kind of new but I know they have a lot of money into it but the point is that a company that should know, obviously they know enough about patent law – at least Elon Musk knows enough about patent law to applying on that. They make these labor law mistakes all the time and, though many of you guys may not be laying off more than 50 people in one day, when it comes to allowing them to take breaks, paying overtime, these things are very common to every business. MATT: Yeah, and they said they laid off 200 to 400 workers last month which I just looked up. At the end of last year, they had about 3,800 employees. NASIR: That’s a good size. MATT: It’s actually a pretty decent chunk but, yeah, like you said, 60 days before lay-offs that involve 50 to 499 employees in California. Should have done that and I guess that’s the moral of the story, right? We talk with smaller businesses all the time. They can definitely make these mistakes but these other companies too that are making the same mistakes, I don’t know if they think they’re immune to it or what the deal is. NASIR: I think it’s just ignorance of the law. You know, picking on the CEO of the company, obviously, these kinds of mistakes are made my middle management. For example, look at this,

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How Legal is the Wolf of Wall Street? [e68]

Play Episode Listen Later Jul 16, 2014 11:43

The guys talk about Yelp's complaints that Google is altering search results. They also answer, "In the Belford example and those working in "boiler rooms" they are convicted of using unfair selling tactics but what does that mean? Do salesmen not use unfair sales tactics when they psychoanalyze the client and use that to their advantage?" Full Podcast Transcript NASIR: Welcome to Legally Sound Smart Business. This is Nasir Pasha. MATT: This is Matt Staub. NASIR: And welcome to Episode 68 where we cover business legal news and answer some of your business legal questions that you can send in as a listener to ask@legallysoundsmartbusiness.com. This is our jogging episode of the week. MATT: Yeah, slowly picking up. 68 seems like a lot. I wouldn’t have guessed that. Probably I would guess, like, 38 maybe. NASIR: I was going to guess, like, 67 or 69. MATT: Good guess. NASIR: About 68. MATT: Ah, if you got 69, Price is Right rules, I still would have won. You’ve got to guess under. All right, what do we have on the jogging episode here? NASIR: By the way, anyone that didn’t listen to Monday’s episode has no idea what a jogging episode is but that’s okay. MATT: Yeah, they’ll figure it out. NASIR: If you haven’t listened to Mondays’ episode, go back two days ago – Episode 67, I believe, if my math is correct. MATT: This is, like, 24 and you need to start. You can’t just jump into the middle of it. If you’ve never listened to an episode, you’ve got to start at one and you’ve got to work your way up to 68. Everything connects. NASIR: Everything connects. MATT: Not true. If you enjoy this topic, then just listen to this one. NASIR: And events occur in real time. MATT: Very good, I like that. All right. So, we have a dispute between Yelp and Google. NASIR: I choose Google. MATT: So, no one’s going to feel sympathy for Yelp in this situation but, basically, what Yelp is claiming is Google is altering search results to put their Google sponsored content higher than Yelp’s stuff. I mean, I’m just thinking, when I Google something – like, the most common thing, a restaurant – probably what’s going to pop up is the restaurant’s website but, like, one of the first or second things that pop up is usually their Yelp page because that’s what people go to. I mean, a Yelp page is actually going to tell you more than a restaurant website ever will. Plus, you can get the link for the website on Yelp anyway. But Yelp is complaining that Google is unfairly altering the search results. I think you and I are probably on the same page here. I think we’re probably going to side with Google on this one. NASIR: Yeah, just because we hate Yelp. By the way, the technical term is “SURP” which is the Search Engine Result Page rank. MATT: Ah, gotcha! Interesting. NASIR: Talk about SURPs and SEO. I guess that’s not interesting at all. But, anyway, what was interesting is that the only reason we know Yelp thinks this way is because documents of Yelp was released and TechCrunch published some of them. First of all, this may be an issue for Google, especially in the EU, they’re a little more strict when it comes to shutting down monopolies and I think they’ve declared Google as a monopoly when it comes to search engines so, if they unfairly put up their results that they like over others, then that might be construed in such a way and, you know, Yelp builds probably a good case. But, look, any business owner that talks about SEO and thinks about SEO and as far as their marketing plan has had trouble one day or the other with their rankings on Google. Frankly, Yelp, being a target for ex-employees and your competitors to leave bad reviews for you, I don’t really care if Yelp goes down on the list, frankly – at least for our clients’ sake, right? MATT: Yeah, a lot of the stuff that’s on Yelp, I mean, people are going to find that stuff anyway. People want to see Yelp reviews so they’re just going to search out.

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Ep 53: Firing Your Spouse with Meg Hirshberg

The League of Manchildren's League Cast

Play Episode Listen Later Jun 11, 2014 14:22

Nasir and Matt welcome author Meg Hirshberg to discuss her recent article about firing your spouse. They address, "I run a business that hinges on customer service. My son is home from college and can't find a job. Is it worth me taking the risk of hiring him knowing he probably won't be good for the business?" Full Podcast Transcript NASIR: Welcome to Legally Sound Smart Business. This is Nasir Pasha. MATT: And this is Matt Staub. NASIR: And this is where we cover business in the news and also put on our legal twist and also answer some of your business legal questions that you, the listener, sends in to ask@legallysoundsmartbusiness.com. Very good. MATT: Good intro, too. NASIR: I’m talking about myself – my intro. MATT: Yeah, good intro today. Good job. NASIR: Great. We are going to cover a nice little topic about families and businesses and spouses. I was thinking about this. I probably have at least I can think of four or five different clients that literally it’s a husband and wife operation as far as ownership goes. I always wondered how the dynamics filled that line. Today, we have a guest, her name is Meg Cadoux Hirshberg. She is the author of For Better or For Work and we found her. She actually got an article picked up on Inc.com which I thought was great. It’s called “I Love You but You’re Fired.” I thought it was a funny title. Well, of course, the link is on our show notes. Meg, how are you doing? MEG: Fine, thanks for having me today! NASIR: Absolutely. Matt, I’ve been thinking about this, we talk about how partnerships are like a marriage but what happens when the actual partnership is a husband and wife? That can really change the dynamics. MATT: You’re exactly right. A partnership, you have to view it as a marriage. If your partner in business is also your partner in your personal life, I could see lots of issues of where do you draw the line if you spend all day together at work. Do you go home and talk about work all day? There’s just a lot of things that go into that. So, I do really enjoy this article. It has a couple of stories and, from what I understand, Meg, you once worked with your spouse as well, correct? MEG: Yes, I did. My husband, Gary, founded Stonyfield Yogurt almost thirty years ago. When I met him and we moved up, we decided to get married and I moved up to the farm, we were actually on a farm in New Hampshire at that time – no longer – but when I moved up to the farm, I started working in the business right away and we worked together for a couple of years at which point we decided this was not the best thing for our relationship. So, I backed away from the business and haven’t worked for it since. NASIR: Very good. I think one of the biggest issues – despite whether it’s a marriage or not – finding who the decision-maker is in a business is sometimes difficult. We have a lot of people that come up with their partners, 50-50 partners, but I always tell them, “Look, even though you make decisions together, there has to be one person that breaks the tie, so to speak.” It reminds me, of course, we have to bring in the show The Office, when Jim and Michael were co-managers of the office and just how that just did not work and it doesn’t work in any other business. There’s always at least one person making those decisions. Would you find the same, Meg? MEG: Right. Well, that brings up one of the key issues that kind of rise when couples work together which is that it’s hard to transition from a situation at work in which usually one person is in-charge, i.e. the entrepreneur, often the spouse. Most businesses that are run by couples are not started by the couple together. Most are started by one person, the entrepreneur, who has a dream, has a vision, and then, “I want to help out.” That’s usually the way couples wind up working together. The relationship in the business setting is not equal. Usually, there is one person in-charge. Transitioning from that back home to a relationshi...

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# 60 - There's Hope for the Future

Play Episode Listen Later Apr 7, 2014 81:26

Scott Alan stopped by the League HQ to get into his move from 99.3 The Fox to Rock 101 and we get into a variety of other stuff. We get into Scott's common Centennial High School Alums, Scott Mosier and Matt Good before getting his opinions on the Canucks underwhelming season and the MLB. To top it off, we talk about the Man, the Myth, the Legend... Mr. Robert Gordon. We tend to get a little reminiscy in the Cave, STRAP IN!

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Ep 21: Taking Selfies