Podcasts about laurier

Tom and Zac are joined by the new head coach of the Western Mustangs, Michael Faulds, to discuss his transition back to Western from his time at Laurier and how his new team is looking.

Are you actually building an audience, or are you just renting space on Jeff Bezos' or Mark Zuckerberg's servers? In this episode of Let's Talk Marketing, NDUB sits down with marketing veteran Laurier Mandin (Founder of Graphos Product) for an unscripted deep dive into the harsh reality of digital ownership, the death of the "monoculture," and why building a genuine personal brand matters more than chasing millions of ghost followers. Laurier breaks down "The Great Instagram Purge of 2026," where mega-celebrities like Kylie Jenner, Cristiano Ronaldo, and Taylor Swift lost millions of followers in minutes. If the biggest names on earth don't own their audience, neither do you. We discuss how to diversify your channels, why "pitch-slapping" on LinkedIn ruins networking, and how modern creators like Jay Shetty and Lizzo are rewriting the rules of fan engagement. Plus, NDUB announces his upcoming DIY Marketing Kit Cohort—a 6-week intensive designed to help you master your avatar, systemize your customer journey, and build an offer that actually converts without the spam. JOIN THE DIY MARKETING KIT COHORT (MID-SUMMER 2026) Ready to stop guessing and start scaling? Sign up for NDUB's exclusive 6-week marketing class. Learn the exact systems for mapping your customer journey, building high-converting funnels, and systemizing your business. Sign up here: https://ndubbrand.com/the-diy-marketing-kit-class CONNECT WITH LAURIER MANDIN: Daily Newsletter & Insights: https://lmandin.com Scale Your Product Brand: https://graphosproduct.com Connect with Nathan Webster: Website: https://ndubbrand.com/  YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/  Fractional CMO: https://ndubbrand.com/fractional-cmo/  Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/  Instagram: https://www.instagram.com/nathanwebster543/  LinkedIn: https://www.linkedin.com/in/nathanawebster/ GoHighLevel Affiliate Link: https://www.gohighlevel.com/?fp_ref=dgp1h Watch the LTM Podcast Shorts playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYe6wFDt3kjCsJ-BtNy7Cyj3 Watch the My YouTube Journey playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYdk_-JmUzwmRxO01QhKj2e3 Check out My YouTube Tips in 60 Seconds playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYe39bw4Kxo4wuEuXpWjj6x1

Mercredi dernier, Steven Guilbeault a annoncé qu’il quittera non seulement le caucus libéral mais aussi son poste de député cet été. Entrevue avec Steven Guilbeault, député de Laurier—Sainte-Marie pour le Parti Libéral du Canada. Regardez aussi cette discussion en vidéo via https://www.qub.ca/videos ou en vous abonnant à QUB télé : https://www.tvaplus.ca/qub ou sur la chaîne YouTube QUB https://www.youtube.com/@qub_radioPour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

Environnement: quand le bilan des États-Unis risque d’être meilleur que celui du Canada… | Vieillir, ça commence à la fin de la trentaine | Décès de Claude Lemieux: les nombreuses commotions cérébrales peuvent-elles avoir influencé la santé mentale de l’ex-champion? | Une manifestation raciste qui fait réagir | Les extraterrestres et chupacabra… même combat? Dans cet épisode intégral du 1er juin, en entrevue : Steven Guilbeault, député de Laurier—Sainte-Marie pour le Parti libéral du Canada. Dr Stéphane Lemire, Interniste-gériatre. Dave Ellemberg, neuropsychologue clinicien, spécialisé dans le domaine des commotions cérébrales. Une production QUB Mai 2026Pour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

in which multidisciplinary artist Laurier Tiernan and i talk Fifty-Five Ways to Survive, Laurier's first bilingual collection, as well as the unadornment of poetry, existing in mysteries, and poetry as a spiritual practice where to find Laurier: insta - @laurier_tiernan_writer Fifty-Five Ways to Survive - https://durvile.com/books/Fiftyfive.html other things referenced: Tiernan - https://www.youtube.com/c/TiernanSongs Nature Airliner - https://natureairliner.com/ Leonard Cohen - https://www.leonardcohen.com/ One Night in Tokyo - https://onenightintokyo.com/ John lennon - https://www.johnlennon.com/ Thom Yorke - https://en.wikipedia.org/wiki/Thom_Yorke Marfan syndrome - https://www.mayoclinic.org/diseases-conditions/marfan-syndrome/symptoms-causes/syc-20350782 The Arthur Findlay College - https://www.arthurfindlaycollege.org/ Letters to a Young Poet by Rainer Maria Rilke - https://ia902903.us.archive.org/13/items/letterstoayoungpoetpdfdrive.com/Letters%20to%20a%20Young%20Poet%20%28%20PDFDrive.com%20%29.pdf My Chemical Romance - https://en.wikipedia.org/wiki/My_Chemical_Romance Downton Abbey - https://en.wikipedia.org/wiki/Downton_Abbey The Tragically Hip - https://en.wikipedia.org/wiki/The_Tragically_Hip

L’ancien ministre libéral Steven Guilbeault a annoncé aujourd’hui qu’il quitterait la vie politique cet été. Entrevue avec Steven Guilbeault, député de Laurier—Sainte-Marie pour le Parti Libéral du Canada. Regardez aussi cette discussion en vidéo via https://www.qub.ca/videos ou en vous abonnant à QUB télé : https://www.tvaplus.ca/qub ou sur la chaîne YouTube QUB https://www.youtube.com/@qub_radio Pour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

Christine Fréchette est… incapable de chiffrer la dette du Québec | Une défaite crève-coeur pour le CH de Montréal: il ne faut pas sous-estimer l’énergie du désespoir | Le Québec a un nouveau scientifique en chef et… c’est un membre des Cowboys fringants | Steven Guilbeault claque la porte… mais pas si fort que ça! | Vers un été froid et gris? | Itinérance à Montréal: la ville veut mettre les bouchées doubles | PETiTTOM est connecté avec son enfant intérieur Dans cet épisode intégral du 28 mai, en entrevue : Jérôme Dupras, nouveau scientifique en chef du Québec. Steven Guilbeault, député de Laurier—Sainte-Marie pour le Parti Libéral du Canada. Patrick de Bellefeuille, présentateur et expert en changements climatiques à MétéoMédia. Claude Pinard, président du comité exécutif et responsable de l’itinérance à la Ville de Montréal. Tommy Tremblay alias PETiTOM, auteur-compositeur-interprète. Une production QUB Mai 2026Pour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

From Burnaby to overseas, we chop it up with former Byrne Creek Bulldog, U Sport hooper at Laurier and now pro baller Majok Gum! Majok has a great story, early on learning the game at the YMCA in Surrey and then moving to Burnaby and playing for the Bulldogs, his career took off. After 3 great high school years with back-to-back final 4s and one finals appearance, Majok decided to attend Laurier University. After a solid 5-year career, he has recently finished his second season overseas and is now with the Vancouver Bandits.  The future is bright! Tap in Majok Gum - Guest https://www.thebandits.ca/roster/majok-gum https://www.linkedin.com/in/majok-gum-b8b225174/ Aaron Mitchell - Host Instagram: https://www.instagram.com/a_a_mitch/ Instagram: https://www.instagram.com/ahoopsjourney/

L’ancien ministre de l’Environnement Steven Guilbeault ne semble plus avoir confiance dans la direction que prend son parti pour prendre soin de l’environnement. Que doit-on comprendre de cette alerte ? Entrevue avec Steven Guilbeault, député libéral de Laurier—Sainte-Marie. Regardez aussi cette discussion en vidéo via https://www.qub.ca/videos ou en vous abonnant à QUB télé : https://www.tvaplus.ca/qub ou sur la chaîne YouTube QUB https://www.youtube.com/@qub_radio Pour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

Mark Carney se fout-il de l’environnement à ce point? | Publication des dossiers sur les OVNIS… tout ça pour ça | Le nouveau chef des cols bleus tente de convaincre Benoit, c’est pas gagné | Le quartier chinois va-t-il devenir infréquentable? | JiC encore déçu par le premier trio Dans cet épisode intégral du 13 mai, en entrevue : Steven Guilbeault, député libéral de Laurier—Sainte-Marie. Nicolas De Ciccio, président des Cols bleus de Montréal, SCFP 301. Carman Tang, présidente de l’Association des résidents du Quartier chinois Une production QUB Mai 2026Pour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

Kelsey sits down with Liz from Portland, Oregon to hear all about her family's epic winter adventure to Ottawa and Montreal in February 2025.This trip was planned as a surprise 40th birthday bucket list trip for Liz's husband, with one very specific goal: ice skating on the Rideau Canal in Ottawa, Canada (the world's largest natural ice skating rink). As a big hockey and skating family, this was a dream experience!Liz shares what it was like visiting Ottawa with both an 18-year-old and a 1-year-old in tow, staying at the magnificent Fairmont Château Laurier, exploring the city in winter, and then continuing on to Montreal for cozy, European vibes.This episode is available to watch on YouTube: https://www.youtube.com/@kelseygravesIf you'd like to share about your trip on the podcast, email me at: kelsey@triptalespodcast.comBuy Me A Coffee: https://buymeacoffee.com/kelseygravesFollow me on Instagram: https://www.instagram.com/kelsey_gravesFollow me on TikTok: https://www.tiktok.com/@mskelseygravesJoin us in the Trip Tales Podcast Community Facebook Group: https://www.facebook.com/groups/1323687329158879Mentioned in this episode:- MONTREAL: Montreal Airport Marriott, Biosphere in Parc Jean-Drapeau on St. Helen's Island, Sonder Apollon Apartments Old Montreal, Montreal Canadians hockey game at the Bell Centre rink, La Fontaine Park - ice skating, La Grande Roue ferris wheel, Notre-Dame Basilica of Montreal + the Aura Experience, STASH Cafe for Polish food.- Beau's Brewery- OTTAWA: Fairmont Chateau Laurier, Winterlude, ByWard Market, ice skating the Rideau Canal, The Brig Pub, National Gallery of Canada, Major's Hill Park- PARC OMEGA: Wolf Chalet & Lodge, Panoramic Chalet Trip Tales is a travel podcast sharing real vacation stories and trip itineraries for family travel, couples getaways, cruises, and all-inclusive resorts. Popular episodes feature destinations like Marco Island Florida, Costa Rica with kids, Disney Cruise Line, Disney Aulani in Hawaii, Beaches Turks & Caicos, Park City ski trips, Aruba, Italy, Ireland, Portugal's Azores, New York City, Alaska cruises, and U.S. National Parks. Listeners get real travel tips, itinerary recommendations, hotel reviews, restaurant recommendations, and inspiration for planning their next vacation, especially when traveling with kids.

Today we feature "Ma Survie" par Laurier Tiernan. Please send your submissions to be featured on the podcast to poetryinmedicine@gmail.com. "In whatever you do, read a poem." Honored to have been named one of the top 10 medical podcasts in the state of Georgia by Feedspot: podcasts.feedspot.com/georgia_medical_podcasts/

Bombardier started with a snowmobile. Today, it builds the world's fastest business jet. In this episode, Ève Laurier, VP of Communications & Marketing at Bombardier, joins Fred Moore to unpack the company's transformation into a focused, pure-play business aviation brand—and the work required to reshape how it's understood. Eve shares what it takes to rebrand an institution that an entire country feels emotionally attached to—from months of stakeholder listening before briefing a single agency, to presenting the new identity to the founding family. She challenges common perceptions of business aviation, explains why "esteemed brand" sits more comfortably than "luxury," and reflects on the moment a client takes delivery of an $85 million aircraft on the factory floor. This is a conversation about engineering culture, brand transformation, and what it means to carry a national legacy forward.

During this episode I had the pleasure of chatting with Kaitlyn Kelly. Kaitlyn is a Massage Therapist practicing in Kitchener, Ontario in Canada. Throughout our chat Kaitlyn discusses her career in Massage Therapy and rise to working with the Canadian Women's U18 National Hockey Team.  Kaitlyn is also discusses her path to becoming a Massage Therapist to work alongside the varsity medical staff at the University of Laurier. There is so much value in this conversation especially as it relates to sport and managing athletes. Enjoy! This episodes featured Pup is Luke. If you want adopt Luke or learn about all the great dogs the Hamilton/Burlington SPCA has up for adoption you can visit https://www.hbspca.shop/products/luke-1

Il avait déjà tué: le meurtre survenu dans un un dépanneur près du métro Laurier relance les questions sur les libérations conditionnelles. Entrevue avec Pierre-Hugues Boisvenu, sénateur retraité et bénévole à L'Association des familles de personnes assassinées ou disparues. Regardez aussi cette discussion en vidéo via https://www.qub.ca/videos ou en vous abonnant à QUB télé : https://www.tvaplus.ca/qub ou sur la chaîne YouTube QUB https://www.youtube.com/@qub_radioPour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

- Le meurtre d’hier matin au dépanneur devant le métro Laurier. - La Chine ne niaise pas pentoute Discussion société avec Rémi Villemure. Regardez aussi cette discussion en vidéo via https://www.qub.ca/videos ou en vous abonnant à QUB télé : https://www.tvaplus.ca/qub ou sur la chaîne YouTube QUB https://www.youtube.com/@qub_radioPour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

This episode features Dr. Gus Hill, who earned his PhD in Social Work from Wilfrid Laurier University in 2008, following his MSW from Laurier and a BSW in Indigenous Social Work from Laurentian University. Gus is a Full Professor and Hallman Research Chair in Child and Family Wellness. He teaches in the Indigenous Field of Study at the MSW and PhD levels in the Faculty of Social Work at Laurier. His research practice is guided by OCAP (Ownership, Control, Access, and Possession) and relational accountability, and generally focuses on improving the well-being of Indigenous peoples in Canada. His research is guided by wholism and a commitment to placing control of Indigenous knowledge firmly in the hands of Indigenous communities. Dr. Hill's current work focuses on Indigenous family wholistic wellness, Indigenous community capacity building, Indigenous community engagement with water safety and protection, and Indigenous worker wholistic wellness. https://amshealthcare.ca/    

Welcome to the CanadianSME Small Business Podcast, hosted by SK Uddin. In this episode, we explore product marketing and go to market strategy, with a focus on turning early stage products into category leaders.Our guest is Laurier Mandin, Founder and Principal Consultant at Graphos Product, creator of the CLIMB scoring system and author of I Need That. Laurier shares practical insights on buyer psychology, specialization, and building products that stand out in an AI driven market.Key HighlightsStatus Quo Bias: Why products must be dramatically better to overcome buyer resistance and trigger behavior change. Human Advantage in an AI Era: How entrepreneurs can leverage human insight and creativity to stay profitable and relevant. Power of Specialization: Why focusing on a specific niche creates uniqueness and avoids costly go to market mistakes. Remote First Operations: Lessons from shifting to a fully remote model and what it reveals about efficiency and culture. Future of Graphos Product: Laurier's vision for helping builders and risk takers bring better products to market.Special Thanks to Our Partners:UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

In this episode I'm talking to Dr. Nicolas Rouleau, Ph.D. about his Essay An Immortal Stream of Consciousness: The scientific evidence for the survival of consciousness after permanent bodily death.This Essay was a Bigelow Institute for Consciousness Studies Essay Competition WinnerIs experience possible after death? "An immortal stream of consciousness: The scientific evidence for the survival of consciousness after permanent bodily death" was the title of Nicolas Rouleau's award-winning 2021 submission for the Bigelow Institute for Consciousness Studies' international essay competition. Adapted here as a short book, the essay describes a transmissive theory of consciousness inspired by William James and supported by experimental evidence in the field of bioelectromagnetism including the works of the author (Rouleau) and his former doctoral mentor, Michael A. Persinger. It is one of few scientific theories that reconciles physicalism with survival of consciousness after bodily death.BioDr. Nicolas Rouleau is a neuroscientist, bioengineer, and Assistant Professor of Health Sciences at Wilfrid Laurier University. He is also an Adjunct Professor of Biomedical Engineering at Tufts University and Affiliate Scientist at the Allen Discovery Center at Tufts. Dr. Rouleau was the last PhD student of Michael Persinger of Laurentian University, whose work on the electromagnetic bases of consciousness inspired Rouleau to pursue his dissertation on the material-like properties of brain tissues, including their capacity to filter electromagnetic fields. In 2017, he joined the Allen Discovery Center at Tufts University as a Postdoctoral Researcher and was a founding member of David Kaplan's Initiative for Neural Science, Disease, & Engineering at Tufts, focusing on minimal cognitive responses in bioengineered brain models.As a post-doc, Dr. Rouleau published several 3D tissue models of Alzheimer's Disease and traumatic brain injury. During the research freeze of the COVID pandemic, he wrote an award-winning essay on the topic of transmissive consciousness for the Bigelow Institute of Consciousness Studies, which garnered international attention. In 2023, Dr. Rouleau became a faculty member at Laurier and is now a PI of the Self-Organizing Units Lab (SOUL), which is supported by Tri-Council awards to investigate the mechanisms of embodied cognition and synthetic biological intelligences in customizable, bioengineered neural tissues. He also co-directs (with his colleague, Dr. Murugan) the Center for Tissue Plasticity and Biophysics (TPAB) at Laurier. He is most interested in the fundamental and scale-invariant properties of cognitive systems as well as the pursuit of unifying principles that reconcile organic neural function with analogous phenomena in cells, machines, and non-neural organisms.  https://www.bigelowinstitute.org/wp-content/uploads/2022/10/rouleau-immortal-consciousness.pdf https://www.pastliveshypnosis.co.uk/https://www.patreon.com/ourparanormalafterlifeMy book 'Verified Near Death Experiences' https://www.amazon.com/dp/B0DXKRGDFP Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Calm - Ephemeral Colored Moments - Music Conception  Humble B Flat - Lyra (feat. Kudo Sol) - Pond Life Young Marco - Darwin In Bahia - ESP Institute Johan Blende - Television - Hell Yeah Recordings Ron Trent - Sensual - Sacred Medicine The Wach - Dream On Freedom - Touching Bass Soul Dhamma - Flower (King Britt's Underwater Garden Dub) - Variation Les Gammas - Guauanco (Kyoto Jazz Massive Remix) - Compost Sly Dunbar - Oriental Taxi - Phonodisc

Masahiro Takahashi - Back To The West - Telephone Explosion The Ullulators – Simply Conscious Dub - Spiritual World Patche - Howe - Popop The Black Dog - You Should Stay There - Dust Science Herbert & Momoko - Babystar (Herbert's Anything Dub) - Strut/Accidental The All Seeing I/Crooked Man - Return Of The Crooked Cat - London Johan Blende - Off To Mallorca - Hell Yeah Sascha Funke - In Relationen (Kasper Bjorke Remix) - Multi Culti 2020Soundsystem - Ocean (Ray Mang Remix) - 20:20 Vision Social Disco Club and Maia - The Way You Move (Instrumental) - Bear Funk

Laurier Mandin is a product marketing expert with over 30 years of experience helping innovators create and sell products people truly need.He's the author of "I Need That: Creating and Marketing Products People are Compelled to Buy."As the founder and lead consultant of Graphos Product, He's guided numerous startups and established brands to market success through need-centric product development and compelling marketing strategies.With a deep understanding of consumer psychology and behavioral economics, Laurier brings a unique perspective to the world of product creation and marketing.His insights have helped transform struggling products into market leaders and have launched numerous innovations to commercial success.Connect with him here: https://www.linkedin.com/in/lmandin/https://www.facebook.com/graphosproduct/https://www.instagram.com/graphoscanada/Don't forget to click below to register for our "Amateur To Expert On LinkedIn" 5- Day Workshop from January 26th - 30th: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Greetings, and welcome back to the podcast. This episode we are joined by Heather Exner-Pirot - Senior Fellow and Director of Energy, Natural Resources and Environment at the Macdonald-Laurier Institute, Special Advisor to the Business Council of Canada, Research Advisor to the Indigenous Resource Network, and Global Fellow at the Wilson Centre in Washington D.C. She has twenty years of experience in Indigenous, Arctic and resource development and governance. She has published on Indigenous economic development, resource politics and policy, energy security, Arctic human security, regional Arctic governance and the Arctic Council, Arctic innovation, First Nations equity and own source revenues, and more. She obtained a PhD in Political Science from the University of Calgary in 2011. Exner-Pirot sits on the boards of the Saskatchewan Indigenous Economic Development Network and the Canadian Rural Revitalization Foundation. She is a member of the Canadian Defence and Security Network and a Network Coordinator at the North American and Arctic Defense and Security Network. She is the Managing Editor of the Arctic Yearbook (an international, peer-reviewed annual volume), a member of Yukon's Arctic Security Advisory Council, and the former Chair of the Canadian Northern Studies Trust. She has published over 45 peer-reviewed journal articles, book chapters, and edited volumes, and presented at over 100 conferences and events nationally and internationally, in addition to authoring dozens of op-eds in Canada's top publications. She currently lives near Calgary with her husband and two children. Among other things we learned about Canadian Energy Policy: MOU's, Pipelines & LNG.Thank you to our sponsors.Without their support this episode would not be possible:Connate Water SolutionsATB Capital MarketsEPACAstro Oilfield Rentals Bidell Gas CompressionBunch ProjectsSupport the show

Wade and Connor return from a long winter's nap, and there is some massive news early in the USPORTS football cycle. The duo discuss Michael Faulds becoming the newest head coach of the Western Mustangs and what this means for the future of the Laurier Golden Hawks. Subscribe, review, and tell a friend to help us bring you even more Canadian football content.

Nathan invites Laurier back on to discuss premium pricing and positioning for those businesses not leveraging this tactic. Laurier's daily newsletter spurred the conversation because he knows the need for businesses to articulate their unique value proposition clearly. For any good business, understanding your positioning strategy is key. Watch the full video HERE. Guest Name: Laurier Mandin Title: President & Principal Consultant Company: Graphos Expertise: He's a thought leader in product marketing, entrepreneurship, and brand strategy. Website: https://graphosproduct.com/ Podcast: @https://www.youtube.com/channel/UC8YCNz0cDXhZyRorkiLBuQQ   Watch the LTM Podcast Shorts playlist.    

Check out this short poem by poet and artist Laurier! You can find their book 'Fifty-Five Ways to Survive / Cinquante-cinq voies de survie' at durvillebooks.com

durée : 00:03:54 - La main verte - par : Alain Baraton - Alain Baraton répond à vos questions : ce matin, sur le laurier. Vous aimez ce podcast ? Pour écouter tous les autres épisodes sans limite, rendez-vous sur Radio France.

Nicole O'Byrne speaks with Barry Cahill about his book, A Biography of Robert Henry Winters. This biography is of Nova Scotian Robert Henry Winters (1910-1969) who was first elected to Parliament in 1945 and appointed to Cabinet by Prime Minister Louis St-Laurent in 1948. Between 1957 and 1965 Winters was one of Canada's most prominent businessmen, running companies specializing in resource extraction and development. Returning to politics in 1965, he was again elected to Parliament and soon joined the Cabinet of Prime Minister Lester Pearson as minister of trade and commerce. Notably, Winters placed second to Pierre Trudeau in the vote to choose the new leader of Canada's Liberal Party in 1968. Leaving politics once again and re-entering big business, Winters became president, and then chair of Brascan (now Brookfield Asset Management) before his unexpected death. This book will be a welcome read for anyone interested in Canadian politics, especially within the Liberal Party, Canadian business, and the interaction between the two. Barry Cahill, MLitt is an independent historian in Halifax, Nova Scotia, specializing in the legal profession, the 1917 Halifax Disaster, Canadian Black Studies, especially slavery and abolition, and Canadian political biography. He was a Commonwealth Scholar at Oxford University, and has published eight books and numerous scholarly articles, including several in the Dictionary of Canadian Biography, and is currently working on a biography of William Stevens Fielding, Prime Minister Sir Wilfrid Laurier's minister of finance throughout the fifteen years of the Laurier government, 1896-1911. Image Credit: Cambridge Scholars Publishing If you like our work, please consider supporting it: bit.ly/support_WTY. Your support contributes to the Champlain Society's mission of opening new windows to directly explore and experience Canada's past.

Send us a textRevisit A to Z of French Herbs - Bay Leaves - Feuilles de LaurierIn this week's Revisit Sunday episode of Fabulously Delicious: The French Food Podcast, we're returning to one of the most essential herbs in French cooking — the beautifully aromatic Bay Leaf, or feuille de laurier. Often overlooked yet always present, this humble leaf has been quietly flavouring French soups, stews, and sauces for centuries.Host Andrew Prior takes us back through the history and culinary magic of the Bay Leaf, exploring its place in the traditional bouquet garni, its symbolic meaning in French culture, and why chefs from Michelin-starred kitchens to rustic French farmhouses swear by its subtle but powerful aroma.From Provence to Paris, the Bay Leaf connects generations of French cooks through its versatility and depth of flavour. Whether it's simmering in a comforting pot-au-feu, adding warmth to a daube provençale, or bringing complexity to a creamy béchamel, this herb proves that sometimes the quietest ingredients make the loudest impact.So pour yourself a glass of wine, grab a piece of baguette, and join Andrew for a deliciously fragrant journey into the world of Bay Leaves — a reminder that in French cuisine, even the smallest touch can make something truly fabulously delicious.Support the showMy book Paris: A Fabulous Food Guide to the World's Most Delicious City is your ultimate companion. You'll find hand-picked recommendations for the best boulangeries, patisseries, wine bars, cafés, and restaurants that truly capture the flavor of Paris. You can order it online at andrewpriorfabulously.com For those who want to take things further, why not come cook with me here in Montmorillon, in the heart of France's Vienne region? Combine hands-on French cooking classes with exploring charming markets, tasting regional specialties, and soaking up the slow, beautiful pace of French countryside life. Find all the details at andrewpriorfabulously.com You can help keep the show thriving by becoming a monthly supporter. Your support helps me create more episodes celebrating French food, history & culture. Here's the listener support link. Every contribution makes a huge difference. Merci beaucoup! Newsletter Youtube Instagram Facebook Website

How often do innovators ask themselves if someone really needs their products? In this episode of the DMI podcast, host Will Francis speaks with Laurier Mandin, founder of Graphos Product and author of I Need That. With over 30 years helping innovators bring ideas to life, Laurier reveals how brands can turn customer wants into needs by focusing on empathy, validation, and true problem-solving. Laurier shares lessons from working with sustainable B2B products like recycled wind-turbine materials and explains why many innovators still skip the crucial step of validating whether anyone needs what they're building. He also discusses the psychology behind purchase decisions, our “dog brain” versus “tank brain”, and why clarity and simplicity in messaging always win.Laurier's Top 3 Tips for MarketersValidate properly: Test your product with real money or real commitment, not just surveys.Go beyond MVP to “MWP” (Minimum Wow Product): Build something that makes people say wow, not just it works.Focus on empathy and clarity: Cut the clutter, connect emotionally, and make the need unmistakable.The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube, Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms.And if you enjoyed this episode please leave a review so others can find us. If you have other feedback for or would like to be a guest on the show, email the podcast team!1:00 – Why “need” trumps “want” in marketing psychology4:40 – Pain points and empathy: How to connect like Steve Jobs9:00 – Building trust and shared purpose with customers11:00 – Inside Laurier's work: guiding innovators and building go-to-market roadmaps13:00 – Case study: Recycling wind-turbine blades into building materials16:00 – How to persuade risk-averse buyers to adopt innovation20:00 – Getting involved early: linking product development and marketing24:00 – Finding the original need behind every innovation27:00 – Why simplicity beats features (and what Apple teaches us)33:00 – Positioning for your tribe: how similar products can coexist34:00 – Lessons from I Need That: validation, emotion, and the “dog brain”38:00 – How to run validation that actually works44:00 – Laurier's “Innovative Product Go-to-Market Roadmap” explained48:00 – Using AI to accelerate, but not replace, expertise49:00 – Which marketing channels work best today55:00 – Balancing paid and organic: why SEO still matters57:30 – Laurier's top advice for innovators

In this episode of The Brainy Business podcast, Melina Palmer welcomes Laurier Mandin, author of the insightful book I Need That. Together, they explore the powerful psychology behind perceived need and how it influences consumer behavior. Laurier shares his extensive experience as a product marketer and founder of Graphos Product, revealing what it truly takes for a product to transition from a mere want to a non-negotiable need. Listeners will discover the concept of the "coveted condition," a transformative lens through which businesses can understand their customers' aspirations and identities. Laurier recounts a pivotal moment from his youth involving a solar-powered bike computer that reignited his passion for cycling, illustrating how emotional connections drive the perception of need. Throughout their conversation, Melina and Laurier discuss actionable strategies for product development, the importance of validation, and how to effectively communicate the benefits of a product to tap into the emotional decision-making processes of consumers. This episode is a treasure trove of insights for entrepreneurs, marketers, and anyone looking to create compelling products that resonate with their audience. Don't miss the chance to rethink how you approach your offerings and inspire your customers to say, "I need that!" In this episode: Explore the psychology of perceived need and how it affects consumer behavior. Learn about the concept of the "coveted condition" and its impact on identity and aspiration. Discover actionable strategies for product development and marketing. Understand the significance of validating your product ideas before launch. Gain insights into how emotional connections drive purchasing decisions. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/535. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

Why do some buyers eagerly drop thousands on a luxury item, then balk at paying a fraction of that for something useful and well-made? In this solo episode of Product: Knowledge, Laurier Mandin unpacks the Premium Buyer Paradox and explores the psychology behind premium pricing. From Dyson's visible engineering, to Bang & Olufsen's design-driven luxury, to Montblanc's identity-making pens, you'll hear how different brands justify their price tags and change buyer behavior. Laurier also shares practical tips on how product makers can earn the right to charge more—through quality, service, consistency, and customer delight. If you want to know what really makes buyers say yes to premium pricing, this episode is for you.Episode Highlights[00:00:25] The Premium Buyer Paradox — why someone will drop $100K on a Range Rover but complain your $50 service is “too expensive.”[00:01:59] Premium pricing isn't decided, it's earned. Louis Vuitton's $1,500 handbags are backed by 171 years of brand-building, not just fonts and packaging.[00:02:55] The buyer's price ceiling = desirability ÷ resources (money, time, effort, risk). Context changes everything.[00:03:57] The iPhone Affordability Index: 3 days of work in Luxembourg vs. 160 days in India for the same phone.[00:05:13] Dyson turned vacuums into engineering theater—visible performance made a $600 splurge at Costco irresistible, even to value shoppers.[00:06:34] Bang & Olufsen reframed speakers and TVs as design furniture, creating a luxury moat value shoppers won't cross.[00:07:12] Montblanc pens transformed from writing tools to prestige markers—identity, not function, is what buyers pay for.[00:08:26] How to earn premium pricing: start with quality construction, offer an amazing warranty, deliver above-and-beyond service, nail packaging, and stay flawless in every detail.[00:09:22] Delight every customer and disappoint no one. That's the only path to lasting premium status.

Nathan brings on fellow marketing expert Laurier Mandin, who shares his extensive experience in the field. Laurier shares the significance of creativity and resilience in business, recounting personal stories of overcoming obstacles and the loneliness that often accompanies the entrepreneurial journey. Guest Name: Laurier Mandin Title: President & Principal Consultant Company: Graphos Expertise: He's a thought leader in product marketing, entrepreneurship, and brand strategy. Website: https://graphosproduct.com/ Podcast: @https://www.youtube.com/channel/UC8YCNz0cDXhZyRorkiLBuQQ Watch the podcast video: https://youtu.be/msd_ICcozoI

Tom and Zac reach the end of the preseason preview podcasts with their discussion of the Western Mustangs and the reigning Yates Cup champions, the Laurier Golden Hawks.

Dans cet entretien, la réalisatrice Anna Trichet-Laurier partage son expérience sur la création de "Nansie", un documentaire poignant. Elle évoque le parcours de deux sœurs qui prennent soin de leur grand-mère atteinte de démence.

A second 30 minute soundscape shaped by the voices of people who gathered for a speak out and radio recording at métro Laurier in July 2025. The photo was taken of one of the book that was brought to the action, photo by Youssef. In this 30 minute piece you hear from folks in this order: Damarice from Bike for Palestine (Montreal) Deanna Radford, poet, reading June Jordan, Damaris Baker, artist, reading Mohammed el-Kurd Aymen Benbouzid, Bike for Palestine (Montreal) Sonya Ben Yahmed, activist, writer and researcher Sami Basbous, poet, reading original material Jordan Arseneault, artist expressing solidarity

Building great products is only half the battle—the other half is building them with marketing success baked in from Day One. Too many product teams operate in isolation, creating features customers don't understand or positioning that marketing can't sell.Heather Inocencio has cracked the code on building product teams that inherently understand marketing needs. With over 30 years of product experience, she's transformed organizations at companies like The RealReal (driving revenues from $100M to $400M leading to a $1.6B IPO) and Haute Look (scaling to 4M members and a $270M Nordstrom acquisition). Now founder of The Product Consult, she helps brands bridge the critical gap between product development and market success through embedded, hands-on product management that levels up entire organizations.Episode Highlights:Heather's journey from MCI Telecommunications to fractional CPO work (01:52)Why product management was misunderstood in the early 90s and the "German to French" translation role (02:30)The shift from enterprise to high-growth startups and common optimization gaps (03:45)How The Product Consult's embedded approach differs from traditional consulting (09:16)The three-part engagement process: assessment, integration, and successful exit (09:16)Identifying the right clients: transformation needs vs. just "butts in seats" (10:30)Building product-marketing integration from acquisition through engagement (19:15)Overcoming sales team resistance and breaking down departmental silos (23:16)The critical role of aligned success metrics across all departments (24:19)Product manager-company fit: matching disposition and communication styles (32:11)The relief factor: making work easier, not harder, through optimization (36:56)One action product leaders can take tomorrow: individual team assessment (36:56)The Product Consult: theproductconsult.com Graphos Product: GraphosProduct.com Buy "I Need That" and get Laurier's daily Need Feed emails: LMandin.com

Episode 95.  We tend to glamorize the entrepreneurs out there. The ones we follow and hear about are usually wildly successful and have made it many times over. But that isn't quite the story of most business founders.In this episode of the Lifetime at Work podcast, hosted by Greg Martin, serial entrepreneur Dave Burnett discusses his multifaceted career. Burnett shares his experiences running a promotional products business and a marketing agency, along with past ventures and key learnings from both successes and failures. The conversation delves into his early days playing junior hockey, his pivot to entrepreneurship following a short-lived hockey career, and his involvement with companies like Achievers. Burnett also offers insights into adapting in the face of technological advancements like AI and maintaining a healthy relationship with money. Key takeaways for aspiring entrepreneurs include the importance of client feedback, staying updated with trends, especially in digital marketing, and finding balance and support in one's personal life.00:00 Introduction to the Podcast00:23 Meet Dave Burnett: Serial Entrepreneur02:06 Dave's Early Life and Hockey Career05:11 First Foray into Business: The Beer Rep08:35 Founding Achievers.com11:44 Promotional Products and Marketing Ventures14:06 Lessons from Entrepreneurship18:59 Navigating Failures and Learning from Mistakes22:39 The Role of AI in Business24:10 AI's Impact on Various Industries25:51 The Journey of AI Adoption27:30 Real Business Impacts of AI28:31 The Role of AI in Content Creation31:04 Encouraging AI Use in Education33:22 Entrepreneurial Challenges and Money42:27 Advice for Aspiring Entrepreneurs46:50 Conclusion and Contact Information

Discover the fascinating world of the White-throated Sparrow: birds with two colour morphs, a unique mating system, and songs that spread like the latest Taylor Swift release. Professors Ken Otter and Scott Ramsay reveal the surprising complexity behind these seemingly ordinary birds.When you order from birdsandbeans.ca/warblers Birds and Beans donates to this podcast, plus you support bird-friendly coffee farms which provide essential habitat, simply by drinking a cup of coffee. Scott Ramsay is a Biology professor at Wilfrid Laurier University in Waterloo, ON, where he has been studying White-throated Sparrows since 2001. Since joining the faculty at Laurier, his research has included studies of the White-throated Sparrow populations in Algonquin Park, and Prince George BC in collaboration with Ken Otter.Ken Otter is a professor at the University of Northern British Columbia. Ken and his team were behind much of the song research for White-throated Sparrows. His primary interest is in how forest birds respond to anthropogenic disturbance.Andrea Gress (she/her) secretly thinks Piping Plovers are better than all the other birds...studied Renewable Resource Management at the University of Saskatchewan. She pivoted towards birds, after an internship in South Africa. Upon returning, she worked with Piping Plovers in Saskatchewan, and then as the Ontario Piping Plover Coordinator. Years of sharing her love of plovers with beach goers has turned into a full time communications role with Birds Canada. Support the show

Avec Jean-Marie Le Méné, cofondateur et président de la Fondation Jérôme Lejeune, auteur de: - "Humanae Vitae, un rempart contre le transhumanisme" (éditions du Laurier) - "Les premières victimes du transhumanisme" (éditions Pierre-Guillaume de Roux)

In this episode from 2021, Alex Aragona speaks with Graeme Thompson about the classical liberal tradition in Canada, and what the evolution of that tradition has looked like. References from The Curious Task Episode 94 with Graeme Thompson A collection of the speeches of Wilfred Laurier can be found in an edited edition by Arthur Milnes, available from Amazon here. Macdonald Laurier and the Election of 1891 by Christopher Pennington can be found from Penguin House here. Graeme Thompson's piece “Whatever Happened to Laurier” can be found in the National Post here. Graeme mentions positive and negative liberty by Isaiah Berlin, which is discussed on the Stanford Encyclopedia of Philosophy here. The works of Adam Smith, Edmund Burke, and J.S. Mill can be read for free through the Online Library of Liberty.  

Laurier Mandin is a product marketing strategist and launching products expert who has guided hundreds of innovative products to market success. As founder and CEO of Graphos Product, he brings over three decades of expertise in helping product makers identify and penetrate resistant markets through visionary positioning and strategy.Summary of the PodcastIntroductions and casual conversationThe meeting begins with casual conversation between the participants - Graham, Kevin, and Laurier. They discuss topics like the French, Canadians, and a dog barking in the background. Graham then introduces the podcast and the guests.Laurier's book and launching products adviceLaurier discusses his book "I Need That" and provides advice on launching compelling products. He explains the importance of balancing radical innovation with familiarity to appeal to both the "dog brain" and the rational mind. Laurier uses examples like the Tesla to illustrate this principle.Hypothetical scenario: Convincing Canada to become the 51st US stateGraham presents Laurier with a hypothetical scenario where he must convince Canadians that becoming the 51st US state would be beneficial. Laurier thoughtfully considers the potential pros and cons, highlighting cultural similarities between the two countries as well as differences in areas like healthcare and gun laws.Ethical considerations in product marketingThe group discusses the ethical balance between addressing customer pain points and preserving consumer well-being, especially when aggressive marketing tactics risk alienating those with deeply held beliefs. Laurier provides examples of both ethical and exploitative practices, emphasizing the need to consider potential harms to vulnerable consumers.Recap and next stepsThe participants wrap up the discussion, with Graham and Kevin expressing interest in exploring Laurier's expertise further, potentially through a beta testing program for Graham's AI-powered product analysis tool.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Episode 178 -  Laurier Mandin https://www.lmandin.com/ https://graphosproduct.com/  Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jodeysmith.com

Mark Carney is Canada's new prime minister. He and his cabinet were sworn in this morning. The cabinet is smaller than the previous government's. Carney says his main focus will be relations with the United States. And one of his first acts: taking aim at the carbon tax. There is already pushback though – from those who say his cabinet doesn't represent the whole country.G7 Foreign ministers show solidarity with Canada, in the face of Donald Trump's annexation threat.And: It dates back to 1670, and now Hudson's Bay Company's days might be numbered. Court documents show the retail giant is nearly a billion dollars in debt.Also: An art heist… unravelled thanks to a piece of tape, a storage locker, and a CBC reporter's off-duty picture taking. The perpetrator has now pleaded guilty, and the iconic photo of Winston Churchill has been restored to the lobby of the Château Laurier. But there are still lingering questions.Plus: Canada's sovereignty at the G7 finance ministers conference, the aftermath of protests in Bangladesh, and more.

Mariah Parsons hosts Laurier Mandin, President of Graphos and author of "I Need That," on her podcast Retention Chronicles. Laurier discusses his 30-year experience in helping innovators launch physical products, emphasizing the importance of understanding customer needs and emotional connections. He explains the brain model, highlighting the limbic system's role in emotional decisions and the neocortex's analytical bias. Laurier shares strategies for reducing buyer's remorse, such as immediate validation, delightful onboarding, early wins, and building community. He also stresses the importance of targeting the right audience to ensure product-market fit and long-term loyalty.Laurier's NewsletterPodcast WebsiteSponsor WebsiteEpisode Timestamps: 13:46 Emotional Connection and Customer Retention Mariah and Laurier discuss the importance of emotional connection in customer retention. Laurier explains the triune brain model: the lizard brain (survival), the limbic system (emotional), and the neocortex (logical). He emphasizes the need to appeal to the limbic system to create lasting loyalty. Laurier provides examples of brands like Peloton and Lush that successfully tap into emotional desires to build customer loyalty. 18:20 Practical Strategies for Reducing Buyer's Remorse Laurier outlines four strategies to reduce buyer's remorse: immediate validation, delightful onboarding, early wins, and building community. He explains how to reinforce the emotional response in the order confirmation email. Laurier discusses the importance of making the unboxing experience pleasant and providing simple, successful user experiences. He highlights the role of community in validating the purchase decision and building long-term loyalty. 18:36 Targeting the Right Audience and Building Loyalty Laurier emphasizes the importance of targeting the right audience to ensure product-market fit. He explains how good positioning helps attract the right buyers and validates their decision to purchase. Laurier discusses the impact of selling to the wrong audience and the importance of nailing down the target market. He provides practical advice on building community and leveraging social proof to enhance customer loyalty. 18:55 Examples of Successful Brand Strategies Laurier shares examples of successful brands like Yeti, Lululemon, and Traeger that create emotional connections with their customers. He explains how these brands tap into the aspirational desires of their ideal buyers. Laurier discusses the role of brand ambassadors and community in building a loyal customer base. He highlights the importance of creating a premium brand experience that aligns with the customer's desired future state. 45:01 The Role of Emotional Connection in Marketing Mariah and Laurier discuss the role of emotional connection in marketing and customer retention. Laurier explains how emotional appeals can hook potential buyers and lead them to invest more time and energy in the purchase process. He emphasizes the importance of understanding the customer's emotional needs and aspirations. Laurier provides additional examples of brands that successfully leverage emotional connection in their marketing strategies. 45:14 Practical Tips for Enhancing Customer Experience Laurier offers practical tips for enhancing the customer experience and reducing buyer's remorse. He discusses the importance of providing clear, concise instructions and support to new customers. Laurier emphasizes the need for a seamless onboarding process that reinforces the emotional benefits of the product. He highlights the role of community and social proof in validating the purchase decision and building long-term loyalty.

Laurier Mandin (President & CEO, Graphos Product) on how small B2B marketing teams can outperform larger competitors. Laurier highlighted how having a deep understanding of customer needs and developing a solid go-to-market strategy can lead to success. He also mentioned key pitfalls to avoid and provided actionable advice for validating a business, product, or service idea without a massive research budget.

How do you make people exclaim, "I need that!" when they see your product? This StrategyCast episode is packed with insights on mastering buyer psychology and simplifying your strategy to captivate your audience's dog brain. Get ready to ignite instant attraction and transform resistance into eagerness! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:36 Innovative AI tools bridge clients to products.08:58 Marketing creates perceived needs and nonnegotiable desires.12:27 The importance of immediate attraction in marketing.14:02 Neocortex processes much slower than dog brain.19:55 Apple excels at simplicity and impactful messaging.22:22 Streamline B2B buying process to overcome blockers.27:50 Connecting with future customer needs through innovation.32:11 Marketing teams lack genuine product need experience.35:55 Emotional triggers quickly provoke immediate consumer reactions.40:00 Internal challenges, communication, data analysis, testing, restructuring.42:12 Validation through testing ideas and data use.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

In today's episode of the podcast, we have the pleasure of welcoming Laurier Mandin, a distinguished figure in the realm of product innovation. Laurier wears two hats: he is the founder of Graphos, a company that specializes in assisting businesses with product development and launch, and he is the author of the insightful book "I Need That." Laurier's expertise lies in shepherding new products from the conceptual stage to successful integration into the marketplace. Throughout the episode, he generously shares his wealth of knowledge and experience, providing listeners with actionable insights on how to navigate the complexities of innovation. One of Laurier's key points that is sure to resonate with aspiring entrepreneurs and seasoned business leaders alike is his assertion that new products need to be significantly superior to existing solutions in order to achieve market success. He believes that a new product should aim to be at least 10 times better than its competitors to truly capture consumer attention and drive adoption. This bold statement underscores the importance of not just incremental improvements, but of groundbreaking innovation that fundamentally transforms the user experience. You can find out more about Graphos here: https://graphosproduct.com/ Our podcast is now available on a variety of platforms to suit your listening preferences. You can find us on YouTube, where you can watch the recordings of our episodes, as well as on your favorite podcasting app. Simply search for "The Unconventional Path" to subscribe and never miss an episode. We're always on the lookout for interesting guests to feature on our show. If you know someone who has an inspiring story, unique perspective, or valuable expertise to share, please let us know. We're eager to connect with potential guests who can bring fresh insights and engaging conversations to our audience. We also love hearing from our listeners! Your questions, comments, and suggestions are incredibly valuable to us. Send us an email at bela.and.mike@gmail.com with your thoughts, and we'll do our best to address them in a future episode. Whether you have a question about a specific topic, feedback on a recent episode, or ideas for future content, we want to hear from you. Your engagement helps us shape the show and deliver content that resonates with our listeners. Thanks for listening, Bela and Mike

Laurier Mandin is the CEO and Founder of Graphos Product, a marketing agency specializing in launching and branding successful products worldwide. With over 30 years of industry experience, he has helped hundreds of businesses achieve product success. Laurier is the host of the Product Knowledge Podcast and author of I Need That: Creating and Marketing Products People are Compelled to Buy, showcasing his expertise in neuromarketing and consumer behavior. His work is marked by a deep understanding of the intricacies of product marketing, from conception to consumer. In this episode… In today's fiercely competitive market, the success of a product launch hinges on a combination of strategic planning and innovative execution. Transforming a groundbreaking idea into a widely recognized product requires navigating various challenges, from market research to effective branding. So, how can businesses turn concepts into consumer-ready offerings? Laurier Mandin, a seasoned marketing agency owner, shares his insights on navigating these challenges effectively. He recounts the fascinating story of SearBQ, a unique cooking product, highlighting the exhilaration and pitfalls of product scaling. Laurier explores how understanding consumer psychology and crafting compelling narratives are key to capturing the consumer's imagination. He shares the importance of aligning marketing strategies with the product's core appeal. His experiences underscore the necessity of adaptability in responding to unforeseen challenges like supply chain issues and shifting consumer habits, offering invaluable lessons for entrepreneurs and marketers alike. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Laurier Mandin, Founder and CEO of Graphos Product, about launching and marketing compelling products. Laurier shares his journey from writing and journalism to founding Graphos Product, its customer success stories launching their products, how he determines if a client is the right fit for Graphos Product, and the keys to long-term staff retention.

Come along with paranormal raconteur Mark Leslie as he uncovers first-person accounts of ghostly happenings throughout Ottawa and the surrounding towns — the whole region is rife with ghostly encounters and creepy locales. Discover the doomed financier who may be haunting the Château Laurier. Experience the eerie shadows and sounds at the Bytown Museum. Listen to the echoing howls of former prison inmates at the Nicholas St. Hostel. And feel the bitter sadness of the ghost of Watson's Mill in Manotick. You'll marvel at the multitude of ghosts that walk the streets and historic landmarks of Canada's capital.Follow Our Other ShowsFollow UFO WitnessesFollow Crime Watch WeeklyFollow Paranormal FearsFollow Seven: Disturbing Chronicle StoriesJoin our Patreon for ad-free listening and more bonus content.Follow us on Instagram @mysteriousradioFollow us on TikTok mysteriousradioTikTok Follow us on Twitter @mysteriousradio Follow us on Pinterest pinterest.com/mysteriousradio Like us on Facebook Facebook.com/mysteriousradio]