Podcasts about laurier

A second 30 minute soundscape shaped by the voices of people who gathered for a speak out and radio recording at métro Laurier in July 2025. The photo was taken of one of the book that was brought to the action, photo by Youssef. In this 30 minute piece you hear from folks in this order: Damarice from Bike for Palestine (Montreal) Deanna Radford, poet, reading June Jordan, Damaris Baker, artist, reading Mohammed el-Kurd Aymen Benbouzid, Bike for Palestine (Montreal) Sonya Ben Yahmed, activist, writer and researcher Sami Basbous, poet, reading original material Jordan Arseneault, artist expressing solidarity

Jerry opens the show by talking about By-law complaints. A 71-year-old Toronto woman was killed in an unprovoked attack in North York; Jerry shares his thoughts. A deep dive into human trafficking with Katrin Roots, an assistant professor in the Department of Criminology at Laurier weighs in. Longtime educator and writer, Christine Corley joins the Jerry Agar show to talk about the crisis in the education system.

A 30 minute mix featuring the voices of poets, community activists and folks in Montreal who joined a Palestine solidarity action outside of métro Laurier in July 2025. The photo was taken of poet Deanna Radford reading at the action by Abdelali Essaouis. In this 30 minute piece you hear from folks in this order: Marie Saadeh, who participants in Bikers for Palestine, Montreal Aymen Benbouzid, who also participants in Bikers for Palestine, Montreal Nizar, a Palestinian in the diaspora of Montreal reading Mahmoud Darwish. Rachel Cheng, a writer and food justice advocate reading George Abraham. Myriam Cloutier, a housing justice organizer with P.O.P.I.R. - Comité Logement. Peter Burton, from Arts in the Margins. Nashwa Lina Khan, of habibti please podcast reading Mohammed el-Kurd. Mireya Bayancela, poet, reading Fadwa Tuqan. Music clip at the end is Sun Through the Clouds by Jordan Christoff.

Building great products is only half the battle—the other half is building them with marketing success baked in from Day One. Too many product teams operate in isolation, creating features customers don't understand or positioning that marketing can't sell.Heather Inocencio has cracked the code on building product teams that inherently understand marketing needs. With over 30 years of product experience, she's transformed organizations at companies like The RealReal (driving revenues from $100M to $400M leading to a $1.6B IPO) and Haute Look (scaling to 4M members and a $270M Nordstrom acquisition). Now founder of The Product Consult, she helps brands bridge the critical gap between product development and market success through embedded, hands-on product management that levels up entire organizations.Episode Highlights:Heather's journey from MCI Telecommunications to fractional CPO work (01:52)Why product management was misunderstood in the early 90s and the "German to French" translation role (02:30)The shift from enterprise to high-growth startups and common optimization gaps (03:45)How The Product Consult's embedded approach differs from traditional consulting (09:16)The three-part engagement process: assessment, integration, and successful exit (09:16)Identifying the right clients: transformation needs vs. just "butts in seats" (10:30)Building product-marketing integration from acquisition through engagement (19:15)Overcoming sales team resistance and breaking down departmental silos (23:16)The critical role of aligned success metrics across all departments (24:19)Product manager-company fit: matching disposition and communication styles (32:11)The relief factor: making work easier, not harder, through optimization (36:56)One action product leaders can take tomorrow: individual team assessment (36:56)The Product Consult: theproductconsult.com Graphos Product: GraphosProduct.com Buy "I Need That" and get Laurier's daily Need Feed emails: LMandin.com

Episode 95.  We tend to glamorize the entrepreneurs out there. The ones we follow and hear about are usually wildly successful and have made it many times over. But that isn't quite the story of most business founders.In this episode of the Lifetime at Work podcast, hosted by Greg Martin, serial entrepreneur Dave Burnett discusses his multifaceted career. Burnett shares his experiences running a promotional products business and a marketing agency, along with past ventures and key learnings from both successes and failures. The conversation delves into his early days playing junior hockey, his pivot to entrepreneurship following a short-lived hockey career, and his involvement with companies like Achievers. Burnett also offers insights into adapting in the face of technological advancements like AI and maintaining a healthy relationship with money. Key takeaways for aspiring entrepreneurs include the importance of client feedback, staying updated with trends, especially in digital marketing, and finding balance and support in one's personal life.00:00 Introduction to the Podcast00:23 Meet Dave Burnett: Serial Entrepreneur02:06 Dave's Early Life and Hockey Career05:11 First Foray into Business: The Beer Rep08:35 Founding Achievers.com11:44 Promotional Products and Marketing Ventures14:06 Lessons from Entrepreneurship18:59 Navigating Failures and Learning from Mistakes22:39 The Role of AI in Business24:10 AI's Impact on Various Industries25:51 The Journey of AI Adoption27:30 Real Business Impacts of AI28:31 The Role of AI in Content Creation31:04 Encouraging AI Use in Education33:22 Entrepreneurial Challenges and Money42:27 Advice for Aspiring Entrepreneurs46:50 Conclusion and Contact Information

Discover the fascinating world of the White-throated Sparrow: birds with two colour morphs, a unique mating system, and songs that spread like the latest Taylor Swift release. Professors Ken Otter and Scott Ramsay reveal the surprising complexity behind these seemingly ordinary birds.When you order from birdsandbeans.ca/warblers Birds and Beans donates to this podcast, plus you support bird-friendly coffee farms which provide essential habitat, simply by drinking a cup of coffee. Scott Ramsay is a Biology professor at Wilfrid Laurier University in Waterloo, ON, where he has been studying White-throated Sparrows since 2001. Since joining the faculty at Laurier, his research has included studies of the White-throated Sparrow populations in Algonquin Park, and Prince George BC in collaboration with Ken Otter.Ken Otter is a professor at the University of Northern British Columbia. Ken and his team were behind much of the song research for White-throated Sparrows. His primary interest is in how forest birds respond to anthropogenic disturbance.Andrea Gress (she/her) secretly thinks Piping Plovers are better than all the other birds...studied Renewable Resource Management at the University of Saskatchewan. She pivoted towards birds, after an internship in South Africa. Upon returning, she worked with Piping Plovers in Saskatchewan, and then as the Ontario Piping Plover Coordinator. Years of sharing her love of plovers with beach goers has turned into a full time communications role with Birds Canada. Support the show

2 incendies à Montréal. Bras de fer avec les médecins: changement de ton pour la CAQ. Du nouveau chez Postes Canada. Les travaux s’éternisent à l’école primaire Laurier. Le Canada et l’Inde veulent améliorer leurs relations. Trump durcit le ton envers Poutine. Une victoire du Rocket et des Oilers. Un premier rôle principal pour Bruno Pelletier. La vidéo de Macron fait jaser! Tour de table entre Isabelle Perron, Alexandre Dubé et Mario Dumont. Regardez aussi cette discussion en vidéo via https://www.qub.ca/videos ou en vous abonnant à QUB télé : https://www.tvaplus.ca/qub ou sur la chaîne YouTube QUB https://www.youtube.com/@qub_radioPour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

Postes Canada: grève du temps supplémentaire. Infestations à l’hôpital de Mont-Laurier. Une pharmacienne accusée au criminel pour avoir refusé d’administrer un EpiPen à un bébé. Délais d’intervention des ambulances. Le bar ouvert de la SAAQ. L’heure du verdict pour les « pappys braqueurs » de Kim Kardashian. Tout savoir en quelques minutes avec Alexandre Dubé, Marianne Bessette et Mario Dumont. Regardez aussi cette discussion en vidéo via https://www.qub.ca/videos ou en vous abonnant à QUB télé : https://www.tvaplus.ca/qub ou sur la chaîne YouTube QUB https://www.youtube.com/@qub_radioPour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

Voici l’essentiel de l’épisode du vendredi 23 mai 2025 pour l’émission La Commission: À l’hôpital de Mont-Laurier, les employés du bloc opératoire travaillent désormais armés de tapettes à mouches, a révélé le Journal de Montréal. Pigeon, chauve-souris, mouches, coccinelles, l'hôpital peine à gérer les bestioles alors que les rénovations attendues depuis sept ans sont toujours en suspens. Un juge a finalement bloqué la décision du gouvernement américain d'interdire les étudiants étrangers sur le campus de l'Université d'Harvard. Ces derniers représentent plus du quart de la communauté étudiante de l'université. On dit qu’il faut un village pour élever un enfant, six familles à Trois-Rivières ont mis ce dicton en application en habitant tous dans la même maison! On connaît les dégustations de vin, mais saviez-vous qu’il y a des dégustations d’eau! Seriez-vous capable de faire la différence entre les variétés d’eau? Voir https://www.cogecomedia.com/vie-privee pour notre politique de vie privée

Jack Moore - voice of the Laurier Golden Hawks - talks about London's Taylor Elgersma signing with the Green Bay Packers,

Avec Jean-Marie Le Méné, cofondateur et président de la Fondation Jérôme Lejeune, auteur de: - "Humanae Vitae, un rempart contre le transhumanisme" (éditions du Laurier) - "Les premières victimes du transhumanisme" (éditions Pierre-Guillaume de Roux)

EMSB Podcast: Laurier Macdonald Career Centre's Open House by EnglishMTL Podcasts

Tom and Zac reach the end of the Exit Meeting series as they talk about the reigning Yates Cup champion Laurier Golden Hawks.

EMSB Podcast: Alex Tagliani vists Laurier Macdonald Career Centre by EnglishMTL Podcasts

Dans cet épisode de Ta Face B, Ève partage son amour pour la musique, le sport et les voyages. Entre Dead Poets Society, Succession et Chris Stapleton, elle revient sur une descente mémorable en VTT à Whistler et son rêve de découvrir un pays asiatique très prochainement.Support the showListen to all the episodes, rate and review us wherever you listen to your podcasts!--Écoute tous les épisodes, laisse nous une note et un commentaire partout où tu écoutes tes podcasts!Contact: Instagram (EN) Instagram (FR) TwitterLinkedinFacebookEmail: your.bside.podcast@gmail.com Credits: Jazzy Abstract, by BeatComa-Media

In this episode from 2021, Alex Aragona speaks with Graeme Thompson about the classical liberal tradition in Canada, and what the evolution of that tradition has looked like. References from The Curious Task Episode 94 with Graeme Thompson A collection of the speeches of Wilfred Laurier can be found in an edited edition by Arthur Milnes, available from Amazon here. Macdonald Laurier and the Election of 1891 by Christopher Pennington can be found from Penguin House here. Graeme Thompson's piece “Whatever Happened to Laurier” can be found in the National Post here. Graeme mentions positive and negative liberty by Isaiah Berlin, which is discussed on the Stanford Encyclopedia of Philosophy here. The works of Adam Smith, Edmund Burke, and J.S. Mill can be read for free through the Online Library of Liberty.  

Laurier Mandin is a product marketing strategist and launching products expert who has guided hundreds of innovative products to market success. As founder and CEO of Graphos Product, he brings over three decades of expertise in helping product makers identify and penetrate resistant markets through visionary positioning and strategy.Summary of the PodcastIntroductions and casual conversationThe meeting begins with casual conversation between the participants - Graham, Kevin, and Laurier. They discuss topics like the French, Canadians, and a dog barking in the background. Graham then introduces the podcast and the guests.Laurier's book and launching products adviceLaurier discusses his book "I Need That" and provides advice on launching compelling products. He explains the importance of balancing radical innovation with familiarity to appeal to both the "dog brain" and the rational mind. Laurier uses examples like the Tesla to illustrate this principle.Hypothetical scenario: Convincing Canada to become the 51st US stateGraham presents Laurier with a hypothetical scenario where he must convince Canadians that becoming the 51st US state would be beneficial. Laurier thoughtfully considers the potential pros and cons, highlighting cultural similarities between the two countries as well as differences in areas like healthcare and gun laws.Ethical considerations in product marketingThe group discusses the ethical balance between addressing customer pain points and preserving consumer well-being, especially when aggressive marketing tactics risk alienating those with deeply held beliefs. Laurier provides examples of both ethical and exploitative practices, emphasizing the need to consider potential harms to vulnerable consumers.Recap and next stepsThe participants wrap up the discussion, with Graham and Kevin expressing interest in exploring Laurier's expertise further, potentially through a beta testing program for Graham's AI-powered product analysis tool.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

durée : 00:02:31 - Bien tailler son laurier rose garantit une plus belle floraison

C’est le début de la campagne électorale! Les Canadiens seront aux urnes dans 36 jours ! Entrevue avec Steven Guilbeault, ministre de la Culture et de l’Identité canadienne, de parcs Canada et lieutenant du Québec ainsi que candidat à sa réélection dans Laurier—Sainte-Marie.Pour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

C’est le lancement de la campagne électorale au fédéral | Le malaise se poursuit pour Québec solidaire | Québec déposera son budget dès demain | Star Académie: Joël Vogt revient sur son audition ratée Dans cet épisode intégral du 24 février, en entrevue : Pierre Paul-Hus, député Charlesbourg-Haute-Saint-Charles et lieutenant politique du Québec pour le Parti conservateur du Canada. Alexandre Boulerice, Député de Rosemont--La Petite-Patrie et Chef adjoint du NPD. Steven Guilbeault, ministre de la Culture et de l’Identité canadienne, Parcs Canada et lieutenant du Québec ainsi que candidat à sa réélection dans Laurier—Sainte-Marie. Yves-François Blanchet, chef du Bloc Québécois. Une production QUB Mars 2025Pour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

Episode 178 -  Laurier Mandin https://www.lmandin.com/ https://graphosproduct.com/  Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jodeysmith.com

Mark Carney is Canada's new prime minister. He and his cabinet were sworn in this morning. The cabinet is smaller than the previous government's. Carney says his main focus will be relations with the United States. And one of his first acts: taking aim at the carbon tax. There is already pushback though – from those who say his cabinet doesn't represent the whole country.G7 Foreign ministers show solidarity with Canada, in the face of Donald Trump's annexation threat.And: It dates back to 1670, and now Hudson's Bay Company's days might be numbered. Court documents show the retail giant is nearly a billion dollars in debt.Also: An art heist… unravelled thanks to a piece of tape, a storage locker, and a CBC reporter's off-duty picture taking. The perpetrator has now pleaded guilty, and the iconic photo of Winston Churchill has been restored to the lobby of the Château Laurier. But there are still lingering questions.Plus: Canada's sovereignty at the G7 finance ministers conference, the aftermath of protests in Bangladesh, and more.

Mariah Parsons hosts Laurier Mandin, President of Graphos and author of "I Need That," on her podcast Retention Chronicles. Laurier discusses his 30-year experience in helping innovators launch physical products, emphasizing the importance of understanding customer needs and emotional connections. He explains the brain model, highlighting the limbic system's role in emotional decisions and the neocortex's analytical bias. Laurier shares strategies for reducing buyer's remorse, such as immediate validation, delightful onboarding, early wins, and building community. He also stresses the importance of targeting the right audience to ensure product-market fit and long-term loyalty.Laurier's NewsletterPodcast WebsiteSponsor WebsiteEpisode Timestamps: 13:46 Emotional Connection and Customer Retention Mariah and Laurier discuss the importance of emotional connection in customer retention. Laurier explains the triune brain model: the lizard brain (survival), the limbic system (emotional), and the neocortex (logical). He emphasizes the need to appeal to the limbic system to create lasting loyalty. Laurier provides examples of brands like Peloton and Lush that successfully tap into emotional desires to build customer loyalty. 18:20 Practical Strategies for Reducing Buyer's Remorse Laurier outlines four strategies to reduce buyer's remorse: immediate validation, delightful onboarding, early wins, and building community. He explains how to reinforce the emotional response in the order confirmation email. Laurier discusses the importance of making the unboxing experience pleasant and providing simple, successful user experiences. He highlights the role of community in validating the purchase decision and building long-term loyalty. 18:36 Targeting the Right Audience and Building Loyalty Laurier emphasizes the importance of targeting the right audience to ensure product-market fit. He explains how good positioning helps attract the right buyers and validates their decision to purchase. Laurier discusses the impact of selling to the wrong audience and the importance of nailing down the target market. He provides practical advice on building community and leveraging social proof to enhance customer loyalty. 18:55 Examples of Successful Brand Strategies Laurier shares examples of successful brands like Yeti, Lululemon, and Traeger that create emotional connections with their customers. He explains how these brands tap into the aspirational desires of their ideal buyers. Laurier discusses the role of brand ambassadors and community in building a loyal customer base. He highlights the importance of creating a premium brand experience that aligns with the customer's desired future state. 45:01 The Role of Emotional Connection in Marketing Mariah and Laurier discuss the role of emotional connection in marketing and customer retention. Laurier explains how emotional appeals can hook potential buyers and lead them to invest more time and energy in the purchase process. He emphasizes the importance of understanding the customer's emotional needs and aspirations. Laurier provides additional examples of brands that successfully leverage emotional connection in their marketing strategies. 45:14 Practical Tips for Enhancing Customer Experience Laurier offers practical tips for enhancing the customer experience and reducing buyer's remorse. He discusses the importance of providing clear, concise instructions and support to new customers. Laurier emphasizes the need for a seamless onboarding process that reinforces the emotional benefits of the product. He highlights the role of community and social proof in validating the purchase decision and building long-term loyalty.

Laurier Mandin (President & CEO, Graphos Product) on how small B2B marketing teams can outperform larger competitors. Laurier highlighted how having a deep understanding of customer needs and developing a solid go-to-market strategy can lead to success. He also mentioned key pitfalls to avoid and provided actionable advice for validating a business, product, or service idea without a massive research budget.

How do you make people exclaim, "I need that!" when they see your product? This StrategyCast episode is packed with insights on mastering buyer psychology and simplifying your strategy to captivate your audience's dog brain. Get ready to ignite instant attraction and transform resistance into eagerness! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:36 Innovative AI tools bridge clients to products.08:58 Marketing creates perceived needs and nonnegotiable desires.12:27 The importance of immediate attraction in marketing.14:02 Neocortex processes much slower than dog brain.19:55 Apple excels at simplicity and impactful messaging.22:22 Streamline B2B buying process to overcome blockers.27:50 Connecting with future customer needs through innovation.32:11 Marketing teams lack genuine product need experience.35:55 Emotional triggers quickly provoke immediate consumer reactions.40:00 Internal challenges, communication, data analysis, testing, restructuring.42:12 Validation through testing ideas and data use.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

In today's episode of the podcast, we have the pleasure of welcoming Laurier Mandin, a distinguished figure in the realm of product innovation. Laurier wears two hats: he is the founder of Graphos, a company that specializes in assisting businesses with product development and launch, and he is the author of the insightful book "I Need That." Laurier's expertise lies in shepherding new products from the conceptual stage to successful integration into the marketplace. Throughout the episode, he generously shares his wealth of knowledge and experience, providing listeners with actionable insights on how to navigate the complexities of innovation. One of Laurier's key points that is sure to resonate with aspiring entrepreneurs and seasoned business leaders alike is his assertion that new products need to be significantly superior to existing solutions in order to achieve market success. He believes that a new product should aim to be at least 10 times better than its competitors to truly capture consumer attention and drive adoption. This bold statement underscores the importance of not just incremental improvements, but of groundbreaking innovation that fundamentally transforms the user experience. You can find out more about Graphos here: https://graphosproduct.com/ Our podcast is now available on a variety of platforms to suit your listening preferences. You can find us on YouTube, where you can watch the recordings of our episodes, as well as on your favorite podcasting app. Simply search for "The Unconventional Path" to subscribe and never miss an episode. We're always on the lookout for interesting guests to feature on our show. If you know someone who has an inspiring story, unique perspective, or valuable expertise to share, please let us know. We're eager to connect with potential guests who can bring fresh insights and engaging conversations to our audience. We also love hearing from our listeners! Your questions, comments, and suggestions are incredibly valuable to us. Send us an email at bela.and.mike@gmail.com with your thoughts, and we'll do our best to address them in a future episode. Whether you have a question about a specific topic, feedback on a recent episode, or ideas for future content, we want to hear from you. Your engagement helps us shape the show and deliver content that resonates with our listeners. Thanks for listening, Bela and Mike

Today, we're speaking with Laurier alum Mason Micevski on the importance of arts education, getting a Masters degree and the value of community. Mason Micevski is a recent graduate from Wilfrid Laurier University with a Masters in Community Music. Apart from his studies, he is a professional musical theatre performer, playwright and the Creative Director of Emerson Arts in Hamilton, Ontario. Mason has danced with the National Ballet. and performed on stages from Niagara to Belleville. He is also the creator of the best selling book ‘The Stage Light Flickers.' Facebook: facebook.com/BandologyCA Instagram: instagram.com/bandologyca TikTok: tiktok.com/@bandologyca Apple Music: https://podcasts.apple.com/ca/podcast... Spotify: https://open.spotify.com/show/0AdF8rn... YouTube:    / @bandologyca   #SpotifyPodcast #ApplePodcast #YouTubePodcast #MusicPodcast #MusicInterview #MusicianInterview #Interview #Podcast #MusicMajor #PostSecondary #UniversityLife #MusicEd #MusicEducation

Laurier Mandin is the CEO and Founder of Graphos Product, a marketing agency specializing in launching and branding successful products worldwide. With over 30 years of industry experience, he has helped hundreds of businesses achieve product success. Laurier is the host of the Product Knowledge Podcast and author of I Need That: Creating and Marketing Products People are Compelled to Buy, showcasing his expertise in neuromarketing and consumer behavior. His work is marked by a deep understanding of the intricacies of product marketing, from conception to consumer. In this episode… In today's fiercely competitive market, the success of a product launch hinges on a combination of strategic planning and innovative execution. Transforming a groundbreaking idea into a widely recognized product requires navigating various challenges, from market research to effective branding. So, how can businesses turn concepts into consumer-ready offerings? Laurier Mandin, a seasoned marketing agency owner, shares his insights on navigating these challenges effectively. He recounts the fascinating story of SearBQ, a unique cooking product, highlighting the exhilaration and pitfalls of product scaling. Laurier explores how understanding consumer psychology and crafting compelling narratives are key to capturing the consumer's imagination. He shares the importance of aligning marketing strategies with the product's core appeal. His experiences underscore the necessity of adaptability in responding to unforeseen challenges like supply chain issues and shifting consumer habits, offering invaluable lessons for entrepreneurs and marketers alike. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Laurier Mandin, Founder and CEO of Graphos Product, about launching and marketing compelling products. Laurier shares his journey from writing and journalism to founding Graphos Product, its customer success stories launching their products, how he determines if a client is the right fit for Graphos Product, and the keys to long-term staff retention.

How do you make your product or service something that people actually want or need? In this episode, Laurier Mandin shares insights on how to create products that move beyond "nice-to-have" into the realm of "must-have," breaking down his framework, the Coveted Condition. Laurier (pronounced "Lore-Yay") has a knack for uncovering the psychology behind buyer decisions. He helps companies craft irresistible products that customers can't live without and is the founder of Graphos, a product marketing agency. Topics explored in this episode: - Laurier's book, I Need That, which is about creating and marketing products people are compelled to buy. - The importance of validating a product idea before going all-in.- The “Coveted Condition” framework for understanding buyer psychology and creating must-have products.- How the dog brain (limbic system) drives purchasing decisions and why logic often takes a back seat.- Why innovators overvalue their products by three times.- Why products need to be ten times better to break through the status quo.- Case studies of product failures, including a noisy ultrasonic sanitizer and a rushed tech launch by Sprint.- The tension between entrepreneurial ambition and personal serenityChapters in this episode: (02:30) Laurier's Early Product Obsession(10:01) How Buyers Decide What They "Need"(17:31) Lessons from Product Successes and Failures(24:06) The Critical Role of Validation in Product Development(34:28) Multi-Million Dollar Mistakes(43:56) The Neuroscience Behind PurchasingThanks to Laurier Mandin for being on the show! Learn more about Laurier: http://lmandin.com and https://www.linkedin.com/in/lmandin Get Laurier's book, I Need That: Creating and Marketing Products People Are Compelled to Buy: https://www.amazon.com/dp/B0DHLDZWRR Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.Subscribe...

This episode of Talking Tactics is all about empathy. Allie Bear and Madelin Thompson from Wilfrid Laurier University in Canada share how they came up with a very successful Admissions Top Questions video series to support their prospective students through their university decision. The tactic was grounded and born from a robust student journey mapping project, and ended up getting 15,000 views (with half coming from email!) over the 2023 admission cycle. Check out Wilfrid Laurier University's Admissions Top Questions series.Guest Names:Allie Bear, Manager of Marketing and Communications Strategy at Wilfrid Laurier UniversityMadelin Thompson, Communications Coordinator at Wilfrid Laurier UniversityGuest Socials:https://www.linkedin.com/in/alliebear/https://www.linkedin.com/in/madelinthompsonGuest Bios: Allie Bear is a seasoned marketing and communications strategist with a proven track record in developing and executing integrated plans. With over ten years of experience in the higher education sector, Allie has been instrumental in attracting and converting prospective students through compelling marketing campaigns and communications plans. Currently serving as the Manager of Marketing and Communications Strategy at Wilfrid Laurier University, Allie leads a team of five specialists in communications, digital engagement, and CRM-enabled marketing. Her role focuses on attracting prospective undergraduate students to consider Laurier as their top-choice university. Working closely with the integrated recruitment and admissions leadership team, Allie develops data-informed enrollment strategies and ensures a seamless journey for each student through the enrollment funnel.Madelin Thompson is a Communications Coordinator for Wilfrid Laurier University's Recruitment & Admissions Team, with over 5 years of experience specializing in email marketing. During her two years as a Communications Coordinator at Laurier, Madelin has developed and overseen a comprehensive content calendar, launched multiple highly targeted email marketing campaigns, and contributed to notable increases in enrolment numbers for programs of focus at Laurier. Madelin's favourite aspect of her job lies in analyzing campaigns and crafting compelling messaging that resonates with target audiences, merging creativity with data-driven insights. - - - -Connect With Our Host:Dayana Kibildshttps://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Cette semaine Didier s'entretient avec Brian Harelimana des champions de la Coupe Grey. Jean-Vincent Posy-Audette se joint ensuite à Didier pour mettre la table en vue du match de la Coupe Vanier pour le Rouge et Or. Didier et Marc-André analysent tous les matchs de la semaine 12 dans la NFL en plus d'y aller de recommendations Fantasy Football. (00:00:00) Intro (00:01:07) Réactions excessives NFL (00:04:47) Entrevue avec Brian Harelimana (00:12:14) Coupe Vanier - Rouge & Or c. Golden Hawks de Laurier (00:21:40) NFL Semaine 9 (00:22:10) Lions c. Colts (00:24:44) 49ers c. Packers (00:27:03) Cardinals c. Seahawks (00:29:46) Eagles c. Rams (00:32:53) Ravens c. Chargers (00:37:12) Steelers c. Brows (00:38:26) Buccaneers c. Giants (00:41:45) Chiefs c. Panthers (00:44:02) Cowboys c. Commanders (00:45:25) Patriots c. Dolphins (00:46:45) Titans c. Texans (00:48:21) Vikings c. Bears (00:52:32) Broncos c. Raiders (00:54:16) Tableau des prédictions (00:56:00) Fantasy Football - Dans la formation & sur le banc (01:12:20) La minute des fans - Commissaire LCF d'un jour & Bills meilleure équipe de l'AFC ?

After an exciting weekend in the Canadian football landscape, Connor and Wade are back! Starting in Lennoxville the pair discuss Laurier's Uteck Bowl victory before heading out west to talk about the of Regina's Cinderella run. To cap off the episode, the duo talk about Zach Collaros' finger and the rest of the action from Grey Cup 111! Subscribe, review and tell a friend to help us bring you even more Canadian football content!

Tens of thousands of postal workers are on strike, halting mail and package deliveries across the country. The shutdown is hitting millions of Canadians and businesses, just as the holiday shopping season is about to start.And: Canadian cancer researchers are excited about targeted alpha therapy. It's a new form of treatment that some doctors say is more powerful at attacking cancer cells than existing methods, and with fewer side effects.Also: Stolen. Swapped out. Sold. Recovered. And now, back home. The happy ending to an art heist of one of the world's most iconic photos – The Roaring Lion – a wartime portrait of Winston Churchill returns to the Chateâu Laurier.Plus: Sudan's civil war, illegal miners trapped in South Africa, Winnipeg's sports teams on a roll and more.

Marshall Ferguson (‪@TSN_Marsh‬) breaks down the wonderfully Canadian and intertwined stories that lead us to kickoff in Waterloo today between Laurier and Western.Thanks as always to our friends ‪@fox40media‬ for making everything CFP possible!

Wade and Connor are back just like they promised! It is officially playoff season for every conference in USPORTS! The duo start the show off with the OUA preview and are joined by Laurier WR Ethan Jordan. Later, the pair do a deep dive on each and every game across the country this weekend. Subscribe, review and tell a friend to help us bring you even more Canadian Football Content!

Rode en gele blaadjes dwarrelen naar beneden, maar de laurier blijft altijd groen. Teun en Yvette bekransen het blad tot onwrikbare smaakmaker. Welke bladeren roer je door de soep als er geen laurierboom in je tuin groeit? Smaken gedroogde of verse bladeren intenser? En welke vis schittert in lauriergroen? Je hoort het in Etenstijd!Wil je adverteren in deze podcast? Stuur een mailtje naar: Adverteerders (direct): adverteren@meervandit.nl(Media)bureaus: pien@meervandit.nl Hosted on Acast. See acast.com/privacy for more information.

Come along with paranormal raconteur Mark Leslie as he uncovers first-person accounts of ghostly happenings throughout Ottawa and the surrounding towns — the whole region is rife with ghostly encounters and creepy locales. Discover the doomed financier who may be haunting the Château Laurier. Experience the eerie shadows and sounds at the Bytown Museum. Listen to the echoing howls of former prison inmates at the Nicholas St. Hostel. And feel the bitter sadness of the ghost of Watson's Mill in Manotick. You'll marvel at the multitude of ghosts that walk the streets and historic landmarks of Canada's capital.Follow Our Other ShowsFollow UFO WitnessesFollow Crime Watch WeeklyFollow Paranormal FearsFollow Seven: Disturbing Chronicle StoriesJoin our Patreon for ad-free listening and more bonus content.Follow us on Instagram @mysteriousradioFollow us on TikTok mysteriousradioTikTok Follow us on Twitter @mysteriousradio Follow us on Pinterest pinterest.com/mysteriousradio Like us on Facebook Facebook.com/mysteriousradio]

In this special episode, host Laurier Mandin introduces his new book, "I Need That: Creating and Marketing Products People Are Compelled to Buy." Drawing from over 30 years of marketing experience, Laurier shares key insights on how to create products that resonate deeply with consumers.Key points covered:The psychology behind why people buy certain productsHow to transform a product from a "want" to a "need"The CLIMB™ framework for understanding product benefitsThe concept of the "Coveted Condition™" in product developmentStrategies for effective product validationOvercoming consumer resistance to new productsThe three selves of the consumer: Remembering, Experiencing, and Third SelfCreating intuitive user interfaces through natural mappingThe importance of storytelling in product marketingScaling strategies while maintaining focus on core customer needsLaurier emphasizes the importance of understanding deep-seated customer needs and aspirations to create truly compelling products. He introduces novel concepts like the "Third Self" and provides practical advice for product developers and marketers.Whether you're a startup founder, product manager, or marketing professional, this episode offers valuable insights to transform your approach to product development and marketing.Get your copy of "I Need That" now: HardcoverPaperbackKindle eBookAudible Audio BookVisit Laurier Mandin's author site and sign up for his DAILY “Need Feed” emails at lmandin.comGet product insights, learn about Graphos Product and read the Graphos blog at graphosproduct.comDon't forget to subscribe to our podcast for more insights on product development, marketing, and innovation!

FRIENDS AND ENEMIES Joining the CBP this week is Matthew, a second year student at Laurier University, who is the Founder and President of the Laurier Bitcoin Club. As young people get further behind the 8-ball thanks to a devalued currency, it is up to people like Matthew to help educate them and provide them with knowledge on to start their Bitcoin journey. You can find Matthew on X at https://x.com/laurier_bitcoin From a couple of Canucks who like to talk about how Bitcoin will impact Canada. As always, none of the info is financial advice. Website: ⁠www.CanadianBitcoiners.com ⁠Discord:   / discord   #Bitcoin #BTC #Economy A part of the CBP Media Network: ⁠www.twitter.com/CBPMediaNetwork This show is sponsored by: easyDNS - ⁠⁠https://easydns.com/⁠⁠ EasyDNS is the best spot for Anycast DNS, domain name registrations, web and email services. They are fast, reliable and privacy focused. You can even pay for your services with Bitcoin! Apply coupon code 'CBPMEDIA' for 50% off initial purchase Bull Bitcoin - ⁠⁠https://mission.bullbitcoin.com/cbp⁠⁠ The CBP recommends Bull Bitcoin for all your BTC needs. There's never been a quicker, simpler, way to acquire Bitcoin. Use the link above for $20 bones, and take advantage of all Bull Bitcoin has to offer.

Connor and Wade are back with another recap episode! As always the duo start off with the OUA show before moving into the rest fo conference play. This week we discuss Laurier claiming the OUA, Bishop's win over Acadia, double OT, heartbreak and more!Subscribe, review and tell a friend to help us bring you even more Canadian football content.

The Roaring Lion is returning home. A famous portrait of British prime minister Winston Churchill that was snatched from the walls of Ottawa's Château Laurier hotel two years ago - has been found in Italy. The CBC's Paul Hunter recounts the case, and we reveal his personal connection to the investigation.And: Debate reverberations. Tuesday's high-stakes U.S. Presidential showdown between Kamala Harris and Donald Trump delivered plenty of highs and lows and plenty of endorsements. But will any of it change the minds of voters come November 5th?Plus: A new survey of young people in Canada is highlighting a worrying decline in the use of condoms by sexually-active teenagers. Transmission of sexually-transmitted diseases is on the rise and sex-ed classes are increasingly under attack.Also: Oil and gas company Cenovus delivers homes to Métis and First Nations communities, political posturing before Parliament resumes, and Ukraine calls for long range weapons to hit inside Russia.

Assurances, conso, nouvelles technologies… "On en parle" vous oriente dans tout ce qui fait votre quotidien. Au programme aujourd'hui: 1. Remplacer le laurier-cerise par une haie indigène: quelles subventions et comment faire? 2. Lʹintelligence artificielle pour quels usages ? (1/4): Quels sont les usages pour le grand public 3. Guichet: cancer et sexualité

In the final edition of the preseason preview tiers, Tom and Zac look at the two clubs who faced off in last year's Yates Cup, the Laurier Golden Hawks and Western Mustangs.

durée : 00:03:36 - La main verte - par : Alain Baraton - .

In the world of business aviation, the Bombardier customer experience exists on a higher plane. Loved by the most influential, the brand has redefined industry standards through relentless innovation, purposeful craft and a passion for precision. But at the heart of this Canadian icon are the people behind it, most notably, Ève Laurier, Vice President of Communications, Marketing and Public Affairs. In this episode, Ève discusses spearheading the brand's recent transformation and gives us a peek inside the brand's iconic jets.

Depuis des temps immémoriaux, le laurier est associé à la victoire. Tressé en couronne, il ceint aussi bien le front des vainqueurs aux Jeux olympiques que celui des généraux victorieux de l'Antiquité. Cette symbolique se perpétue jusque dans les temps modernes, puisque les Rois de France, par exemple, sont parfois représentés avec une couronne de laurier sur la tête.Mais de nos jours encore, bien que de manière plus discrète, il est associé à cette idée de victoire. En effet, cette couronne de laurier figure toujours en arrière plan sur certains diplômes, comme celui du baccalauréat.Et il est assez logique qu'on donne une couronne de laurier à un "lauréat", puisque ce mot, tiré du latin "laureatus", signifie précisément "couronné de lauriers".Pour comprendre pourquoi le laurier est devenu, dès l'Antiquité, un symbole de victoire, il faut en appeler à la mythologie.Dans un de ces contes dont les Anciens avaient le secret, on apprend qu'au cours d'une compétition de tir à l'arc, Apollon, le dieu grec de la poésie et des arts, aurait eu le dessus sur Éros, le dieu de l'amour. Et pourtant, celui-ci ne manquait pas d'expérience en la matière !Appolon aurait alors tourné en dérision son divin confrère. Pour se venger, Éros aurait tiré une flèche d'or en direction d'Apollon. Cette fois-ci il ne manqua pas sa cible. L'objectif était de rendre le dieu amoureux de Daphné, une charmante nymphe.Mais Éros, qui avait plusieurs cordes à son arc, décoche une flèche de plomb vers la belle. Aussitôt, la nymphe se met à détester Apollon. Pour échapper à ses assiduités, elle demande à son père, le dieu Pénée, de la transformer en laurier.Toujours épris de Daphné, même sous sa nouvelle forme, Apollon voue désormais un culte à cet arbuste. Dès lors, le laurier, devenu l'arbre d'Apollon, sera, pour les Grecs, puis pour les Romains, l'emblème de la réussite. On en posera les rameaux sur le front des militaires, lors de leur entrée triomphale à Rome, mais aussi sur celui des poètes. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Chantal and Bruce join Peter on location from Carleton University in Ottawa answering their questions!

Episode 50. For a special 50th episode, host Greg Martin shares his story of his early career in investment banking, through entrepreneurship and to today. He then covers some of the major takeaways from his own career and from his experience interviewing guests on the podcast. Throughout the episode he shares the journey beginning his career at Genuity Capital Markets, through the acquisition by Canaccord Genuity and starting the boutique firm Origin Merchant Partners. He then discusses the founding of Farm'r, the farm to table restaurant and catering business, through to rejoining Origin Merchant Partners after the pandemic.The lessons learned cover tips and ideas for how to start your career (and know where to start), along with some general takeaways around having a fulfilling career and how to enjoy your job more.Key Career TakeawaysAdvice for starting a career. Where do you start?Is investment banking a good place to start a career?Career as a form of self expressionMoving forward at all timesThe value of moneyBeing passionate about the jobWhat to do if you feel stuck in a job or careerPersonal attitude at workIf you hate your boss, know that you probably can't change themAdvice on taking a big career leap into something new

#PRC: The mystery of Li Keqiang's endings. Charles Burton, MacDonald Laurier. @GordonGChang, Gatestone, Newsweek, The Hill https://www.bbc.com/news/world-asia-china-67236049 1950 PRC/CCP

Photo: 1914. No known restrictions on publication. @Batchelorshow #PREVIEW; Dozens of #PRC agents warehoused at the PRC Embassy and legations in order to harass and intimidate Canadians. Charles Burton, McDonald Laurier Institute. Charles Burton, senior fellow at the Centre for Advancing Canada's Interests Abroad at the Macdonald-Laurier Institute https://audioboom.com/posts/8352686-prc-disinformation-harassment-in-ontario-charles-burton-senior-fellow-at-the-centre-for-advan