Podcasts about now amazon

No matter how many Amazon reviews you have on a product, you always need more. Colleen Quattlebaum of eComEngine joined me to chat about the power of Amazon reviews and why you shouldn’t be complacent once you’ve reached a high number. Now Amazon reviews versus buyer feedback are two different things and affect your listings in different ways. Reviews help boost your visibility and inspire others to buy when they are recent, well written, and come from a trusted source. Reviews once given also can’t be erased or changed. Buyer feedback on the other hand affects your Amazon SEO and a negative feedback can be changed. It is still extremely important to have amazing feedback scores. Listen as Colleen shares how eComEngine approaches the review process and why you should be asking your customers to leave reviews.  If this isn’t already an integral part of your process… then you have some work to do. Listen in to see how you can start implementing systems and processes around requesting reviews, today.   In This Episode: [00:29] Welcome special guest and Amazon Sellers group sponsor Colleen Quattlebaum.  [02:28] Hear a bit about Colleen’s background and her experience with EcomEngine. [04:10] How important is it to have reviews on amazon and why?  [05:46] What are the top things that differentiate very similar products?  [07:57] Are there best practices for getting reviews early on?  [09:29] Do certain products fare better with the early reviewer program?  [10:05] Aside from early reviewers, how else can a new seller get reviews?  [12:54] What type of verbiage is appropriate for requesting reviews from purchasers?  [15:15] Is the manual request a review button better for conversions than automated requests?  [16:45] How EcomEngine automated the request a review button.  [19:59] Can you keep the automated request a review action from sending out to someone who has already left a review? [21:47] What’s the best system for getting higher numbers of reviews?  [22:27] Learn other ways to get reviews for your products.  [23:26] What should sellers be aware of right now with Amazon and reviews versus feedback? [25:29] How does seller feedback impact your listings?  [28:16] Any parting feedback and advice from Colleen?  [30:01] What is Colleen’s favorite book and why?  Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter   eComEngine colleen@ecomengine.com  Inbound Organization by Dan Tyre and Todd Hockenberry

Welcome!   Today there is a ton of stuff going on in the world of Technology, and we are going to hit several topics today. From Technological Protection to tactics. Zero-Day Browser Vulnerabilities, Malware Infected Phones, Vulnerable Broadcom Chipsets in Cable Modems. Why connections always mean hacking. Social Engineering. The absolute need for Updates, Patches. The Coming Cyber War is already here, and more on Tech Talk with Craig Peterson on WGANand more on Tech Talk With Craig Peterson today on WGAN and even more.  It is a busy show -- so stay tuned. For more tech tips, news, and updates visit - CraigPeterson.com --- Related Articles: Technology Can Only Protect You So Much --- Then Other Tactics are Needed Zero-Day Browser Vulnerabilities A Free but Malware Infected Phone -- Courtesy of the US Taxpayer A Lesson to Learn - If it is Connected It can Be Hacked Routers and Firewalls with Broadcom Chipsets Are Vulnerable Social Engineering Comes to the Forefront of Attacks Updates, Patches, and Hackers Oh My! Cyber War isn’t Coming It is already here! --- Automated Machine Generated Transcript: Hello, everybody, Craig Peterson here a big week when it comes to security updates, and I mean a massive weekend. Welcome to show number 1043. That's weeks people. I've been doing this for a very long time, glad you have joined us, and if you are watching over on YouTube, I'd love to hear from you. Just email me at Craig Peterson calm you know if you're on YouTube or, or Facebook, I've noticed a few people who have subscribed, and I love that thank you very, very much. I hope you get a lot out of the show. If you're listening on the radio, of course, you can also email me at Craig Peterson calm with any questions that you might have. And I always try and answer them now sometimes it takes me a little longer than others. As you can imagine, I am a busy guy. It is kind of a labor of love, but we do want to answer your questions and help You out with everything. Keep an eye on your mailbox this week. Because I am finishing the course of courses. I am so excited about this, so proud of what we're doing. And what I'm trying to do here is help you get to the point where you have all the information you need. If you're the Operations Manager now responsible for it in a company, or you're a smaller company, you know, doctors office, etc. It is going to be great. So keep an eye on your email. Because what I want from you here as I'm finishing this course up is your questions. I want to make sure they all get answered. As I've been going through putting the course together, I've even noticed that there are things that would help take that kind of extra mile if you will, you know there are these concepts that people just don't understand. And I'm going through this thinking oh my gosh, you know, to me, it's so obvious, but to so many people, it's just not because this isn't what they do every day, and they've done every day for years and years. So we're adding a bunch of different things to this course, different bonuses that are going to help. Of course, as we always do, I will still do free training, that's always part of one of these courses when we lead up to it. And there's a lot of people out there that say, Hey, listen, I can get everything I need just from the free training. And you know, between you and me, that's not true. But you can learn a lot from those. So I hope you will attend. And if you're not on my email list right now, even if you're a home user and not a business person, you're not an office manager. Let's say you're a small business owner, and you're wondering if this is something that you should do or not. I think the answer is yes. Because really, I've never been so excited about something ever. It is something I think you're going to love. I know I have put mine all into this and solos my wife. I've had a couple of other people here in our team helping out as well had a great meeting this week. And it's just man, this is exciting. So anyway, if you're not on my email list, sign up right now so that you can get on you can get not just this, but every week I send out videos, I send out a newsletter. I do Facebook Live training and YouTube Live, and we have pop-up training when there's something that's hit the news that you know you're trying to stay ahead of we do all of this stuff, and that's all for free, but you got to be on that particular email list. So subscribe by going to Craig Peterson comm slash subscribe, make sure you're there. I think you're like it. You know, you can always unsubscribe, which some people do, right? It's not for everybody, but most people have been on there for years now. I have people on there. That man, I'm trying And remember, but it's been probably 25 years on that list. So join now Craig Peterson, calm slash subscribe. Now I started by saying that we have some real security problems this week. So I want I'm going to mention this a couple of times during the show, I want to make sure you guys know first of all, huge, huge, huge windows problem out there. And this problem was reported by the National Security Agency. Now, I made mention of this on the radio this week when I was a guest on the morning drive show, but I think it's worth mentioning again, and that is The National Security Agency when they have found these types of bugs. What do they do? They keep them for themselves. They don't want other people to know about the virus, because then they use that bug now to go and grab onto other people's computers, you know, foreign agencies, bad Guys, good guys, people that they're not sure of right all of this stuff. They've been using it for years. We saw this from Edward Snowden and his leaks, right? He went out, saying everything they are monitoring, and that they are capturing and, and they're putting up on to their computers and their data storage over there in Utah and just terrible things. So we know they're doing this stuff. Well, this was amazing to me, because I realized that here under the Trump administration, this is the first administration where the National Security Agency has recognized a more significant responsibility. It isn't just hacking into other people. It's providing security to us, to you to me, right, and helping us to understand what we need to do which yea yea yea right. I've always been trying to help everybody. Get more secure. So I'm glad the NSA is doing that. Now. They didn't do it under the Obama administration or the Bush administration or the Clinton administration, right? They just haven't done this, and I don't think ever. So kudos to them if they're listening. And of course, we know they are. And kudos to the government agency. So this is a big, big deal here with Windows. And we need to understand kind of what it is it's going on. But basically, it has to do with encryption. It has to do with that part of the windows that we use to try and keep ourselves safe. Now, it's not all encryption. I don't want to get too technical. Everybody, you know, my show here is really to help you guys understand things and not get all cliquey and clinical and buzzwordy, although sometimes I am accused of doing that frequently, I try not to. So it has to do with encryption. And it turns out that in the cases of this time, encryption. Microsoft isn't even validating keys, which, as you can gas, if you don't know anything about encryption, is a huge deal. So update windows pronto. Now, there are no known attacks in the wild, but you can be sure those are coming. Also, a big update this week from Firefox because of a massive security hole. You probably know, I love the Firefox browser. I use that Firefox browser. And I hope you do too. It is important if you use Facebook, because of Firefox browser has a special thing where it's fencing Facebook in so that it can't read all these other sites visited. It's great for that, but there is a security bug. So that's news, I guess. We want to make sure we fix that main, and you can do that by updating Firefox. Now Firefox is one of those browsers that updates itself. So hopefully you've recognized it Firefox came up and said, Hey, I want to restart to install patches, and then let it restart, you have to let it restart. And Chrome started doing that as well. Again, never, ever use Microsoft Internet Explorer, it is the definition of a problem for you. Okay, security and otherwise, so don't use Internet Explorer. And also, of course, the Edge browser. I wouldn't use either. And I'm not fond of Google browser, Google Chrome unless you have to use it, right, because some applications only work well in Chrome. So let's get to our first article of the day here. We're talking about half protected is half empty, and you can see behind me, technology can only protect you and me so much. Many of these threat actors, these cyber guys that are out there, they are coming after you and me. And one of the easiest ways to come after us is using phishing smishing some of these other tactics, and we're going to come up here in another segment Today, I'll be talking about smishing. And how bad that has gotten and how you can avoid it six tips. I'll give you here to avoid smishing. But in reality, right now, we're talking about the human element. And what the wetware You and I, right versus hardware and software you and I are doing, and we're getting confused, and they are taking us to task on this. But we've got to be careful here with our security controls. We got to make sure that people only have as much access to data as they need to know so so many businesses will see this all the time. And I understand if you're doing this because it gets kind of complicated to do it the right way. But so many businesses are sharing their file server with everybody. They've got an Active Directory server or some sort of a network-attached storage device, etc. And all of their files are on it, and everybody has access, you don't want to do that. Because all it takes is one person to get fooled into clicking on a link, downloading some of the malware software. And once that malware loads onto their computer, start to spread. Where is it going to spread? Well, heck, it says Look at this, a network-attached file system a file share. I'll just try start to spread that way, and it does. So keep your security controls in place. Make sure you have the minimum necessary access. Make sure when it comes to your password management, be sure that you are using password vault at a very minimum. You can go all the way up to things like Thychotic, which is just phenomenal; it changes passwords and everything as used. But be very, very careful because this can go a long way towards helping your business to stay safe. Train your personnel and make sure they know what they should be doing. You Google has some free tools you can use. I have some tools. In my weekly newsletter, a lot of businesses use that as their training. They have people go through that read it and then answer some questions. So that's all free at Craig Peterson, calm slash subscribe. So stick around. We're going to come back, and we're going to talk more about this whole Firefox warning. And we'll talk a little bit about browsers. You're listening to Craig Peterson. I'm of course on the air on WGN radio and other stations online at correct Peterson dot com Hey, hello, everybody, Craig Petersson here. Welcome back. We're going to talk a little bit right now about browsers. You know, this is the biggest problem I think many of us have when it comes to being online. which browser should I choose? And where am I going to see the problems? Well, as I just talked about in the last segment, and we're going to talk a little bit about now, we have a security vulnerability out there for Firefox. Now, Firefox is a browser made by the group known as Mozilla. And they've been making this browser for quite a few years. Now. I love this browser. I used to use it almost exclusively. Now, I've changed my tune a little bit. And I have a few different browsers that I use, frankly, for different reasons. So let's go through those reasons pretty quickly. One, if I need the most compatibility in a browser. And this usually means I'm using some sort of software as a service online. So I might be trying to do something extraordinary with a Canva, for instance, which is an amazing tool when it comes to graphics. And it doesn't always work so well with other browsers. It refuses to run under the Opera browser. So if I need the highest level of compatibility, it's Google, Google Chrome. And Google Chrome browser is the most supported, and it's number one out there, the most supportive browser, bar none. It didn't use to be, but it sure is now, the second browser level browser that I use for everything except for Facebook. Lately, I've been using Opera O-P-E-R-A. Now opera has browsers for your desktop, whether it's a Mac or Windows machine. Has it for tablets, it has it for your smartphones. P-opera is great. It is Every fast. That's kind of its claim to fame. It's the fastest browser, but it also has the highest level of security. Well, almost right? But of the common browsers that are going to work with most websites opera. So that's number two. Number three is the Firefox browser. Now, remember, I said, I don't run Facebook, inside of opera. And that's because Firefox has an incredible feature. When it comes to running Facebook. It fences it in quite literally see what far what Facebook's trying to do is get all the information they can get about you. Now, that's not necessarily a terrible thing. Because Facebook is frankly, selling advertising and they Want to know? What are you most likely to buy? And you know what this world runs on advertising. We see ads all the time on TV. We hear ads all the time on the radio like right now, if you're listening to me on the radio, you're going to hear ads, right? That's how the lights get kept on at all of these businesses. Now, would you rather see an ad for cars, new cars, when you're looking to buy a new car? Or do you want to see ads for cars all the time? Personally, if I'm looking for a new car, that's what I want to see. ads for a new car. If I'm looking for shoes, that's what I want to see ads for shoes, right? you get the point here. So if Facebook's able to kind of track what you're interested in what your friends are talking about, then it can give you the ads, and it thinks you're going to be interested in I love that concept. And as somebody who owns a business, I particularly love that concept. So I'm not wasting time or money, not wasting the time of people who aren't my customers and would never become a customer by showing them an ad, right? It's like the Super Bowl ads coming up in a couple of weeks here. But those Super Bowl ads that are almost useless and cost millions of dollars, you know, those are almost useless. So from an advertising standpoint, I love the fact that Facebook keeps that information. As a consumer, I love the fact that pays Facebook keeps that information. However, What I don't like is Facebook's habit of doing what's called cross-site tracking. What that means is Facebook knows Hey, I went to this site I went to that site, and it can help them with selling stuff it knows Hey Greg just went to the Ford website Ford trucks he was looking at, etc. etc. And so now it says Hey, Mr. Chevy dealer Are you interested in maybe buying some advertising is handed off to good old Craig there. And that's how they're making money as well. And so the Chevy guys happy because his ad went to somebody who was potentially going to buy the competition, which by the way, I buy an F 150. Any day over so many of the other products on the market, let me say that we can talk about that some other time, or a rather lengthy discussion. But that's what they're doing. So in the faith in the Firefox browser, when you're running Facebook, what it's doing is it is blocking that cross-site tracking. Because when you like something on Facebook, you might not be aware of it, but it can use some of that information for the cross-site tracking stuff. And there's a lot of information that I just don't want Facebook to have any of their business. Remember, it ends up in the hands of who knows who. Everyone to the Obama campaign. Did you want all of your information given to a political party? Then when Trump ran, they sold some of the information through a third party over in the UK to the Trump campaign. Alright, and so I certainly get it What? Why weren't people upset that the record of literally billions of people was handed right over to the Obama campaign, and yet, few only 10s of millions went to the Trump campaign, and everybody freaks out. Well, I guess that's part of the Trump derangement syndrome, right? So that's why I don't like Facebook to do cross-site tracking. none of their business was out. I'm going online, frankly. And that's where I use the Firefox browser. It's got some excellent cross-site tracking features built-in Plus it has some other features about advertising. And one of the ways that the web sites can figure out who you are, even if you turn off tracking, is to look at what plugins you have installed in your browser, right? A little bit about the history, the cache, the memory in your browser and your computer, right? The operating system version, the computer, the version of the browser, all of that stuff gets pulled out together, come up with a unique picture of who you are. So even if they can't say cookies, they can get all of this information, figure out who you are. Blocking Facebook from doing that when you are on Firefox, and in fact, Firefox blocks that kind of information gathering, no matter which website you're going to, it isn't just Facebook, so check it out. But the Department of Homeland Security now has come out issued a notification encouraging People to upgrade the Firefox browser. It is because there are serious critical actions where they use a security problem with the version of the Firefox browser. So they're warning us, they're advising us, they are encouraging us to make sure we update our Firefox browser up to at least version 72. Now the beautiful thing about the Firefox browser is it always tries to keep itself up to date. And so if your browser, whether it's Chrome or Firefox or anything if your browser comes up and says, Hey, I want to do an update, just let it do the update. Okay? Which usually means you have to quit the browser and restart it. So that's a huge deal because it's likely unless you configured it differently. You can tell it hey, I want you to reopen all the tabs I had open before all of the windows I had open and I do that all the time. I have, by the way, a little browser plugin that I use that you might like, it is called the Great suspender. I figured I should mention this to you guys, the great suspender. And what the great despite suspender does is if you go to a web page in a tab, it will automatically be suspended after an hour, 15 minutes whenever you set it for saving your computer memory and saving your computer execution time. Alright, so if you're like me, and you have a ton of tabs open, check that out the great suspender. So, in summary, if you have to have absolute compatibility, Google Chrome, normal browsing, you probably want to use opera and then Firefox for one year using Facebook, and then you know banks and things. Facebook or excuse me, and Firefox is pretty good. You're listening to Craig Peterson WGAN stick around because I'll be right back Welcome back everybody Greg Peter song here on WGAN and, of course, online as well. If you are watching on YouTube, and you want to see the articles, I post my videos on YouTube. This week we posted a few on Facebook as well. Hopefully, we'll be able to get them all up this week on Facebook as well as YouTube. So how do you find them? simplest way? Go to Craig Peterson comm slash YouTube if your YouTube user or Craig Peterson comm slash Facebook if you are a Facebook user, you know some of us like Facebook some of us don't like Facebook, I use it because of business. There are people on Facebook who are clients and who asked questions I often will put together these pop-up Facebook groups to address specific problems that people are having or the come up in in the news cycle as well. So all of that online at Craig Peterson calm, I'm also we're in the process of changing the website look and feel we got the new one laid out. But we don't have it up and active yet, but we should have it up hopefully within the next few weeks. So keep an eye on that too. I think you're going to like it a lot less confusing homepage than what used to be there. There's just too much stuff on there. So the new homepage has a couple of videos from the weekly summary of the articles. So you can click on them and read them and watch me as well. And then it has this is a new feature that we're adding to our newsletter right now. And that is, we have the top security tactics for the week. So the things you need to So like this week, as I mentioned at the top of the show, we've got a huge Microsoft huge security problem that the NSA told us about Homeland Security warned us about a problem with some of the older releases of Firefox. What software is being attacked right now in the wild? What needs attention now. So that's going to be a new feature of our newsletter as well. So keep an eye out for that. Lots of stuff going on as we get ready for our big training course that's coming up in just a few weeks from now. So keep an eye on your email box, because we're finishing up the course and I'm going to ask you guys what you think maybe I should add, make sure I have in the course. And I'm sure it's going to result in us having to produce a little bit more content than we thought, but the goal is to help you guys understand the security stuff. Now, this article is just mind-blowing to some people. It is from Forbes magazine. You'll find it at Forbes calm. And of course, I have a link to it on my website as well at Craig Peterson calm. But the United States has these programs. You remember all of the bragging people that, wow, I got my Obama phone now that President Obama took over and somehow they figured that it was from him, right. But we have had a program for a very long time for people who don't have much income. And I remember people with dial old rotary phones that got free phones, and the idea was that they could be used to call your doctor to call 911 or something that happened. A quick call to your family and friend. It was even back in the day when the phone call Company charged per minute to make a phone call on a landline. So these programs have been around for many, many years. And more recently, the government has been giving out to people, some of these smartphones. Now they're usually more limited functions and features, and they're trying to keep the costs of these phones down and keep them simple. But in this day and age, I look at it and say, Hey, listen, if we want people to be able to find jobs, they need an online web browser of some sort. So yeah, I love the idea of giving them a smartphone, you know, providing them a charity shouldn't be doing it. The government is doing it right now. But they should be able to go online and do some shopping. Some of the numbers I've seen out of Africa are amazing to me some of these charities I've worked with, who have gone and given phones even just the basic old phones you know, with the ten keypads on It that you can use to what was that called the T something rather. But you could use to spell out words and websites, and it would go there. And they've been giving them those phones, and now they've given them smartphones. But they have had some amazing results, particularly with women in Africa. They were able to build businesses now because they could communicate. Right? capitalism is a terrible, terrible name. Because the capitalists aren't the ones starting the companies. Then it's the entrepreneurs, and it's the people like you and me. Were the ones creating the companies? We're the ones taking the risk of the capitalists are the guys in the banks, who say, yeah, hey, if you don't need the money, we'll loan it to you. Right. Those are the capitalists, the people that are buying and selling stocks, and these big public companies. Yeah, those are capitalists. When we're talking about these African women, who have been some subsistence living for their whole lifetimes. Now being able to have a business where maybe they're making something selling it online, maybe they're selling their herds of animals buying herds, cheese, milk, whatever it might be. Those are entrepreneurs. And giving them the tools that they need, like the ability to be able to communicate is a huge, huge deal. Very, very big. So what are we doing here in the US? For years, the government has provided low-income households with cheap phone service, cheap cell service, and even free smartphones. Sometimes they are completely free, particularly if they are ill or injured, you know, on disability, etc. Well, one provider called assurance wireless, you probably heard of them before, offers a free Android device, along with free data, free trial. 16 and minutes now, this is all in this Forbes magazine article. So it sounds fantastic, right? smartphones can be expensive. Even if you buy the ones I say till I say don't buy, right like the Android phones, they can still be expensive, and they can still be $1,000. For some of these phones, it's not a cheap deal at all. But according to some researchers, the article goes on. There's a catch. The Android phones come with a pre-installed Chinese malware, which effectively opens up a backdoor onto the device and an endangers their private data. One of the malware types is impossible to remove, according to the researchers, and now the researchers here, our company called malware bytes. If you have bought one of my courses before you know Malwarebytes is one of the pieces of software, I recommend that you get it Not perfect right, but it helps much better than antivirus software, right? My gosh, did you realize antivirus software today? Today is effective against zero percent of the newest attacks is zero percent right, so having Malwarebytes is probably an excellent idea. So Malwarebytes said that they tried to warn assurance wireless, which is a Virgin Mobile company. And assurance wireless never got back to them. These devices that we're talking about have a backdoor and one that looks like it's impossible to remove. Those companies are still are those phones that are still out there. Man. So Forbes then after they found out from Malwarebytes about what was going on, Forbes reached out as well to assurance to wireless. Nothing happened. Okay. Then apparently, after the initial publication, this article a spokesperson for Sprint, which owns Virgin Mobile, and assurance wireless said, we are aware of this issue. We are in touch with the device manufacturer, unit max to understand the root cause. However, after our initial testing, we do not believe the applications described in the media are malware. So there you go. Chinese spying on Android smartphones. Well, that's nothing new. Having your phone coming pre-installed with malware. Hey, didn't we just talk about that a few weeks ago, how the latest releases from some of the major manufacturers of Android come pre-installed with over 100 vulnerabilities? So again, don't buy an Android period. Anyhow, let's see if the Craig Peters song. And here on WGAN online and Craig peterson.com. And we're going to talk about the ring controversy when we get back So stick around. Hey, welcome back, everybody Craig Peterson here on WGAN and online at Craig Peterson dot com. Thanks for joining me today. I appreciate it. We enjoy putting the show together, getting the information out helping everybody understand what's going on in the world of technology, you know, and I try and not use some of these industry terms that confuse people. And I've been told many times, that's one of the reasons people love to listen and to watch, and you can do both online at Craig Peterson dot com, and you can find me almost guaranteed in your favorite podcast app. No matter what it is. I'm pretty much there. I've been doing this whole podcasting business now for upwards of 20 years. So I am out there, and I appreciate every listener. Hey, if you enjoy the podcast, If you're listening to this podcast on TuneIn, make sure you spend a minute if you wouldn't mind and go to Craig Peterson dot com slash iTunes. Now iTunes is the 800-pound gorilla still in the marketplace, and they do a lot of statistical tracking. Go to Craig Peterson dot com slash iTunes. And if you would give me a five-star review, let me know what it is you like about the show, the best things. Hopefully, we can get even more people signed up. But I'm also on tune in, and I heart and all over the place. So you can go to Craig Peterson dot com slash, your favorite, whatever that might be tune in, and it'll take you right there, and then you can subscribe to the podcast. Well, we've talked many times about this general problem, and this is called the Internet of Things. What are you supposed to do? What is Well, we'll start there very briefly for those that aren't, you know up to date on this, because it is changing all the time. The Internet of Things now includes some of your clothing, yes, computers embedded in your clothes. Computers are built-in to the newest televisions, obviously, and into the refrigerator and your washer and dryer. At the Consumer Electronics Show, I saw some of the kitchen appliances like your stove, right? You no longer have to turn that knob on the stove. Now you go to an app, and you get your phone out, and it'll turn on or turn off whatever. That's the Internet of Things. The Smart light bulbs that we have the turn on and off the at the front door where you have maybe used to have a key, and now you can hold your phone up near that's the Internet of Things. Now, it brings about a whole lot of significant use cases and, and I love the Internet of Things. I have some of the devices at my home in my office that is all connected to the internet. And there's a good reason for it. And it works well for us. So that's the Internet of Things. Ring, which is a company that was acquired by Amazon a couple of years ago for $1 billion, is a security company. And their claim to fame was this video doorbell that they made, and they still do, and it's even still called Ring, and it's now being sold by Amazon who owns the company, as I mentioned. And the idea is you replace your doorbell on the front door, side door, whatever it might be with this little ring device. And the ring device has built into it a camera, and it's also hooked up to the internet. So if someone rings the doorbell, it will go ahead now, and it'll pop up and alert on your phone. And it'll say, hey, someone's at the door. Now you can not only look at the person at the door, and know that they are, who they are you can talk to them, you can hear what they're saying, you can go ahead and respond to them, have a conversation with them, whatever you might need to do. And then there are other ring devices now, and other devices in your home so you could unlock that front door. And Amazon has a service now that is used primarily in the bigger cities, where they'll walk into your home and leave the package inside by using a unique door lock that they can unlock. I don't know about you, Walmart is doing the same thing. With Walmart, that door lock is exclusive again, but Walmart will only use employees who have been with Walmart for more than a year and have a spot free record. Now that makes sense to me. You don't just want anybody walking in. But I don't want anybody walking into my house. So the idea behind Ring is you can be on that beach, you can be at work, you can be picking up the kids doesn't matter. And you know who has been at your home. So if you got a porch pirate, you can go back and look at the video. You can even turn it over to the police, which is where part of this problem starts. Because Ring has been doing some things that a lot of people say whoa, wait a minute now. Ring has stored all of these video recordings from the front doorbells and storing it in the cloud. Now just because it's in the cloud doesn't mean everyone has access to it, although we have certainly seen that with some cloud databases, which I believe is the problem that Ring had. So what happens then? Because now all of the videos that your ring devices have captured is online. Another problem that these companies had (Ring, Amazon Alexa, and Apple Siri) is that some contractors were looking at these video files listening to the audio. And people thought that was a terrible thing. Oh, you know, frankly, that's not a terrible thing. Because how are you going to make the voice recognition better? If nobody verifies the voice recognition, right? You have to have somebody listened to it. Well, in Rings's case, it turned out that some of their devices were getting hacked. Now we know this happens with the Internet of Things devices. Most of it's like 90 95%. I think all of the security cameras that we have in the United States get manufactured in China. Many of them are eminently hackable. I mean, in a very, very big way. So, if you have a device that's hacked, what does it matter to you? Well, it mattered to some of these people who claim someone hacked that their Ring device because they had a camera in their kid's room. And the bad guy took over the camera and started having a conversation with their kids. Now, if that's not a problem, I don't know what it is. Remember the LA Unified School District with their laptops. And the cameras on the laptops are being turned on remotely by their IT people at the school district. And young ladies had their laptops open in their bedrooms while they were getting changed. Think about the consequences here. They can be pretty steep, and there's no question about it. One of these days, we'll make a comparison of some of the smart devices that are out there. As far as things like smart-speakers go, Amazon has been excellent. They design their echo devices to have a hardware limit on them. So they can't just sit there and listen, unlike Google Home. There are some malicious apps on Google Home that could sit there and listen for hours on end and stream everything said. They heard streaming it all up to the internet. Okay, so Alexa is kind of the way to go there. There are these people whose kids' rooms now had hacked cameras and microphones and speakers going after the company. And in November senator Ed Markey, Democrat from Mass said that he wants to make some changes to something else that Ring has been doing. The other thing the Ring did was cooperating with police departments. What they've been doing with the police departments is sharing the video, live video as well as recorded video, from the doorbells, hopefully just the doorbells. The police are doing an investigation in the neighborhood. The idea is, hey, we can grab. They're up all this stuff from all of these different cameras. We can see this car that went through the neighborhood and spied on people. Right? Maybe, someone marking to come back to later and steal things. Now, that sounds perfectly reasonable to me. The problem was that people didn't know it was going on and didn't sign up for it. They were not aware they could opt-out of it, which is a huge, huge problem. When you get right down to it, we don't have the kinds of standards I think that we should have. There are some significant technical flaws in some of these devices. There have been Hackers accused of breaking into ring products, using the cameras and speakers to yell obscenities at customers in their home and harass children. It is an enormous thing, leaving data online uttering racial slurs issue violent and all kinds of extortion threats to residents. So it's a very, very big deal. Now Amazon responded to these charges, and this was Brian Huisman, an Amazon vice president said they take customer privacy and protection of customer data very seriously. Amazon acknowledged that on for occasions in the last four years, they fired employees for improperly accessing customer videos, and that's what I was talking about before. Ring used to have it set up so that anyone could access anything. It's kind of like God Mode over on Uber, where any of the employees could track any movement of anyone using Uber editor. Employees were using God Mode to track celebrities. It was just incredible login credentials, and a breach of more than 3600 Ring account holders last month. That's personal information. We've got to get more careful. If you are a company that has custom software that you've designed or that is designed for you, I urge you have it code reviewed. Make sure you are using the highest standards available so that you're not going to end up in a lawsuit. Ring is going to end up in a lawsuit over this. It's not just going to be Ed Markey going after him. Hey, you're listening to Craig Peterson on WGAN online and Craig Peterson dot com. Stick around. We got some more news, this time about cable modems. Hey, good afternoon. Welcome back. I should say I like Good morning anyways, it's a better greeting, isn't it then Good afternoon or good evening or Good night. So good morning, everybody. Craig Peterson here on WGAN and of course online and Craig Peterson dot com. We are also putting all of the show up on YouTube and Facebook. And you'll find all of that if you dig a little bit over on Craig Peterson calm, so hopefully, you'll be able to check it out over there. Now we have Greally seen a lot of security problems this week. You might even call it kind of a week of security problems. So just started with just a quick reminder to get everything patched up significant issues with Microsoft this week, and Firefox as well. Now the Microsoft problem was so severe that they released a patch for Windows the same day they announced the bug. They kept everything under wraps, which is how they try and do it. Typically someone will report it. Usually, they'll give 30 to 90 days to the vendor to get it fixed before they all kind of open source it before they tell the world about it. They want the vendor to fix the problem if it's a white hat guy, right? Of course, this time, had the NSA involved. And they did wait until Microsoft had a patch. But sometimes these vendors they'll sit on it for six months or more. And so they the guys that discovered it, say Okay, forget about it, we're just going to go ahead, we're going to release it out into the wild. We know everybody knows, you can usually expect attacks within a month after that happens. So make sure you patch up and patch up soon. You should have automatic updates turned on. We're going to be discussing this during the training that's coming up here in this course. It is going to be phenomenal. Let me tell you, but some of the free training, we're going to talk a little bit about that. We can't do this on the radio because I want to show you screenshots and where to go and what to do and how to do it. But make sure you have that all turned on. Okay. So now let's talk about our next article of the week. And this also has to do with the security problem. Now, if you are a listener to any of the radio shows that I'm on if you listen to have Jeepers, all over New England, any of these stations, you know, this week I was mentioned, I was talking about this problem with cable modems. And there are some huge, huge issues with them. And, you know, we got to be careful when it comes to our networks because that's how the bad guys get in and once they're in whether they came in on your system. Or they came in on that little thumb drive these stuck in the computer. Or maybe they came in some other way no matter how they came in. What we found is they use the network to spread. So what kind of network stuff can you get? What should you do? And most of us want to rely on it. We rely on our cable company, maybe our telephone company, etc., etc. So I'm pulling up right now. I'm just checking some pricing active here on my computer. What should you get? So first of all, this chipset that's used by several different significant vendors out there, including Campolo, net gear, sage, calm, Technicolor, they have ten different models that the researchers have found are vulnerable, which is not a good thing. And right now we know of over 200 Hundred Million cable modems that are affected. It means if you're a small business and man, we see a lot of these guys that get a cable modem because it's cheaper, right? It's going to save a couple of hundred bucks a month as opposed to getting fiber coming in with real professional gear. Yeah, the professional equipment is going to cost you more, but what's ultimately going to cost you more if you get attacked, right? Because 20% of the businesses filed for bankruptcy in less than a week. You know what's going to save you money. There's also the problem of you not knowing what to do or how to do it, and that is the reason I have created courses that help explain it to you? But with 200 million cable modems that are open right now in this is a massive, huge deal. So I've got an article up on my website talking about this that I got from Forbes.com. They don't require any authorization these cable modems to analyze what they call their analyzer. And they have two more. Two more of these vendors used an undeniably awful combination of this software and usernames and passwords a new spectrum for the username and the password to be able to get into these. So a very, very big deal. So what do I recommend? I have a lot of this in my, in my course, right, the DIY course that did last year. It's almost been a year, and I think since I did that course. But what I'm recommending right now, for most people in their homes is something get out a pencil, piece of paper, to text it to yourself, whatever you might need to do. It's called a net gear, or B or B i. Now, you can find these things at the big box retailers. You can buy it from Amazon, and you can get them all over the place. Now you know, I don't like Google stuff because I don't trust Google. Netgear has not been the best when it comes to security stuff. So they came out that's the main reason they came up with this thing. The RV allows you to have your main unit that plugs into the cable modem. And now that from that main unit, you can have used a mesh network is what it's called, you can have other Orbi devices around the house and get excellent coverage. Now in this day and age where everybody's streaming, the kids have streaming televisions in their rooms. Hopefully, you do not use the built-in Smart TV functions, but you have an external little smart box. But our kids have them in the room, so you need more bandwidth. If you see jerkiness when you're watching videos and having troubles on the internet, that's probably why, and you may only be using the old fashioned networks, the 2.4 gigahertz stuff as opposed to the five gigahertz stuff. Orbi of takes care of all of this for you now, it is not cheap. It is also not a professional grade. If you're a business, you should not be using this, and you should be moving up to the better Cisco stuff. Now, thank goodness Cisco got rid of the low-end line. They Cisco had bought, I think it was next year actually and some of their low-end equipment. And they can confuse the industry because people's you know, I got Cisco Well, no, really actually when she got was a home-based router, firewall, whatever it was. Small businesses medium, particularly in large businesses, you should have a Cisco network. Juniper doesn't have anywhere near the security stuff. Palo Alto Networks, nowhere near the security stuff. Cisco is 100%. Okay, so we count me on this. Back to the home users, and the real small business like a small office, Home Office, this Netgear Orbi, a tri-band whole-home mesh Wi-Fi system, is what you want. Three gigabits a second speed. It's very, very good. It's this particular model I'm looking at right now, and Amazon is called an RBK 50. It's a router, and the extender covers up to 5000 square feet. It is two-pack, and it is right now selling for $286 for the pair. You get the main unit, and then you also get another unit that is part of the mesh system that kind of expands the coverage and gives you the coverage you need in this day and age right because we have so much that's going on via the internet. So this works with all internet providers saying replace your existing Wi-Fi router and extender compatible with any internet provider, including cable, satellite fiber, DSL, and more. It has wired Ethernet ports and parental controls and even pauses device internet access. You can view history usage filter websites for free set online time limit schedule, device internet access, and more for five bucks a month, and they have advanced cyber threat protection. Now, it's not a tip. It's not the real commercial Advanced Threat Protection, but this is better than you're getting from the cable company. Okay. Advanced cyber threat protection, what they call net gear armor. And this is something a bit defenders provided but defenders you probably know something I like. Its network-wide anti-virus anti-malware fraud, phishing ransomware security on an unlimited number of devices, and comes to the free 30-day trial. And this is $70 a year for that service. Now you're paying per year like if you're a business and you buy equipment from us, you are paying monthly, and every year we at least right we do major software upgrades we keep the hardware up to date and because we're using the professional's stuff from Cisco. They're taking up literally hundreds of millions of endpoints. They're watching what's going on, and we're providing updates hourly for the commercial gear. Okay, so this is quite good. It's using, you know, mu MIMO. I'm not a big MIMO fan. Smart Connect for one Wi-Fi name being formed beamforming technologies, which is Primo. What that means is it aims a signal at the device so that it's not the kind of stomping over itself and stomping all over other devices, which is just fantastic. It has to be Bay to wireless security protocol, which is the lowest you want to use. It's quite good. Includes guest Wi-Fi access DLS which is a denial of service firewall VPN, Mr. Now we here's why I say guess Wi-Fi is excellent. You know home always talking about how you've got to be careful when it comes to your Internet of Things devices, like your Amazon Echo or your light bulbs or whatever. What you do when you set them up is you configure them to go on to your guest Wi-Fi network, which can still have a password, and then they cannot easily get on to your main Wi-Fi network and go after your computers. So there goes some actionable stuff. We learned that cable modems just aren't what they used to be, especially the ones we get from the cable company. I've got some courses that go into a lot of detail on this, but if you're kind of a techie person, you can probably figure this out. I brought up that at least right now. I still like this Netgear Orbi. It is a great little device. I'm seeing it at this very minute. Over on Amazon. com on the Amazon business site, by the way, an Amazon business they're selling it for $286. So good deal all the way around. Stick around. You are listening to Craig Peterson on WGAN. We will be right back. Hello everybody. Welcome back. Craig Peterson here. Glad you can join us today we are, of course, on WGAN and online at Craig Peterson dot com. Right now, I want to talk a little bit about a problem that you may not have heard about. You've probably heard of phishing, and you know, I talked about that all the time. That's the P-H-I-S-H-I-N-G. That's where someone sends you an email pretending to be someone that they're not trying to get you to do something. Often, it looks like it's from your bank, or maybe a bank you used to have dealings with, and they try and get you to click on something, and that might cause you to download and install something, and now all of a sudden, you are hacked. A lot of times that use this whole phishing thing to use it as a part of social engineering, right? They are trying to get you to do something, so you reveal your password and account numbers to them. Then they can get in, and they approach you and them, you know, make it look like it's all legitimate and hey, you know, we really want to help you out, and it just doesn't happen. That is the basics of phishing. If you're still if I'm not clear if you're still wondering what that is, just think of that good old standby right, the Nigerian prince scam from all those years ago. I wrote some software to help stop some filters. But that particular type of fishing doesn't go on like it used to. It's changed. And part of the reason it's changed is that our habits have changed. Now, how have our habits changed? Well, one of the ways that they have changed and changed hugely is that they have started using SMS. So you know, we're on our phones all of the time, these devices are formerly known as cell phones, these smartphones, these computers in our pockets. And if you look at the overall internet traffic, more than half of it now comes from these smartphone devices. So, by the way, if you have a business and you are not using a smartphone first strategy, you are probably missing out and maybe missing out massively. So make sure you handle that right handle that, okay, handle that for me. So, smartphones are a huge deal. Well, the bad guys aren't stupid. They're just greedy, and maybe even a little bit lazy. And that's where we get into this whole concept now of switching from email, where they're sending you phishing email trying to get you to do something to today, where they have switched over to SMS, where they are trying to get you to do something based on a text. They send you Now, and it used to be that if you send someone a text, the normal text was open within seconds after it was received nowadays. Now, with so much nastiness going on, we very frequently don't pay attention to the text messages. But they're doing the SMS phishing, and they're doing it more. So I wanted to cover five different attack examples so that you can see what they're doing and what it might mean to you. Alright, so let's go through them right now. So the first one up on the screen is a smishing. Example. Now. smishing is fishing over SMS. SMS is, of course, texting or a simple messaging system. Okay. That's what it is. That's what it was. So the first one is your bank account is locked. So you'll get a text message. It looks relatively legitimate. And it'll say from and the biggest example out there right now is the one that's up on my screen. You can see this by the way, by going to Craig Peterson comm slash YouTube, or Craig Peterson comm slash Facebook, if you're a Facebook user, you can see all of the videos from today's show. But it'll say from US Bank, separate US Bank unusual activity. It'll tell you your account is frozen.They want you to unlock it, and you want to go to a URL. Now they're not getting fancy with most of these URLs. And in this particular smishing case, it's taking them to their site. And then it has a question mark US Bank. So you look at it and say, Oh, well, this is from US Bank. I'm going to the US Bank website. I can click on that. so fast that this is not us banks URL at all. When you're looking at a URL, which of course, is what the browser uses to get you somewhere, the question mark just means pass this through to the program that's running on the original website. So there you can use it as a tracker saying, oh, wow, our US Bank submission attacks are working well, right now much better than the XYZ bank. So we're going to send out more than with the US Bank. Okay. So that's that after that question mark, in this case, is used for tracking but not always, right? There's a there are excellent legitimate uses. Not that tracking is not an illegitimate use. But in the case of bad guys, it's illegitimate. So that's number one. Number two is an urgent message about your credit card. And in this case, it's claiming to be from American Express. So if you look at this on the screen, you'll see it's from Amex. the message, which there is no such thing, right. And as you got a card alert and noticed the URL on this. It's WW, Http colon slash slash, www dot American Express dash message.com. So let's break down that URL for a little bit here. First of all, it's HTTP and not HTTPs. It doesn't matter a whole lot to you, if it's a scammer, because what they're trying to do most likely is avoid some of the tracking ability that's inherent in an HTTPS request. To be able to have an SSL certificate or a secure server certificate. They're going to have to at the very least go to a website and get a free certificate, and it's going to do a double verify, making sure they are who they say they are. That's going to record the Right. It's just a big hassle. So they're not going to bother doing that HTTPS thing. So that's why it's HTTP more than likely. And then it says www dot American Express dash message.coYou see that part? Well, again, that is not an American Express URL, not that you know, right. And not that you can verify when you go there. When you go there now, they kind of have Yeah, now in SMS, once you see, and you click on is where you're going. It's not like in an email where you can kind of hide what the real URL is people are going to, and it's going to show you the whole real URL. And when you get there, it's not going to know anything about you. But it's going to look like the American Express website. And it's going to have the login and password, and you're getting a card alert. So you're going to go there you can enter your username you can enter in your password. And tada, you're out of luck. Because now they have a username, password. And then they might redirect you to the real American Express website, and you have to log in again. You say, Well, that's weird. And you go on with life. No big deal. Well, in reality, what just happened is you gave it to them. And they're all set. So they're going to send you on over to the American Express website. And then you're done. Okay, next one up on the screen is you won a prize and click here to get it machine attack. You can see this one appears to come from our friends at Walmart. It says the example here on the screen is congrats, Kelly, we printed your code on your last receipt. You are among seven we randomly picked for $1,000 Walmart gift card promotion, and then it's got a link to a redirect Type site k three x VC dot-info, slash blah, blah, blah, blah. So if you click on that, you're going to their site. And again, they're going to squeeze you in this case for some Walmart information, maybe a bank account saying, Hey, we're going to wire the money to you what's your bank account number. And number four is, we're going to have to go through these last two real quick here and pretending to be from Amazon. You can see these up on the screen right now. And this last one is an unusual account activity from Apple support. So make sure you check these all out Craig Peterson dot com slash YouTube, or Craig Peterson dot com slash Facebook. I'll try and put this up on my homepage as well. You can see examples of these newest mission attacks. Stick around. We're going to talk about why some of these businesses are not patching and are leaving us vulnerable. You're listening to Craig Peterson on WGAN. Wow, can't believe it man is our last half hour together right now. You're listening to Craig Peterson here on WGAN. Thanks for joining me and online Craig Peterson dot com. Make sure you subscribe to my email list. You'll get all of the updates, and my most important videos of the week. You'll also find out about when the nasties are happening like they're happening this week as well. Sign up Craig Peterson dot com slash subscribe. I'd love to see you there. We're going to talk about the biggest problem we as consumers have, we as business people have. These lines cross because businesses are holding our data. With this new California law that's been in place for consumer privacy and keeping everything information safe, letting us know what businesses have about us and requesting its removal. There's a movement afoot to help get a handle on our personal information. You probably know that the Europeans passed a similar law, that when in fact that got teeth last year, went in a couple of years ago, just like the California law did last year. And these laws are rolling out all across the country. Massachusetts has it, and the federal government is looking at a law similar to California has to pass on a national basis. So what this ultimately means is, we could be in better shape as consumers and we could be in a lot worse shape as businesses, as we've been getting calls from businesses lately about how do I go ahead and protect myself as a business here? What do I have to comply with when it comes to this whole California Yeah, consumer privacy thing, right? Very, very, very big deal. So how do we do this? Well, as a business, the simplest thing we need to do is start at the very beginning, because the California law lots and lots, a customer client or prospect come to you and say, Show me the data you have. But there are crazy teeth in place in pretty much every state now that if you lose their data, you are in even deeper trouble. Look at what happened with Equifax. Look at what happened with TJ x right the TJ Maxx type companies who lost tons of our data Home Depot. Some of these companies had good security tools in place, but their people did not know how to use them. They couldn't read the reports. They had multiple vendors tools in place, and they didn't have just a single pane of glass. Lastly, they didn't have the type of automated systems that really can get rid of the false alerts. Man do we are there a lot of false alerts, every day hundreds of thousands, my company it for our clients we get 10s of thousands no think of it of these alerts every day. Oh my gosh, it's crazy. So you as an individual, whether you are just all just right, but if you are a consumer, or if you are a business, you have to patch now it's painful I get it. It is in nowhere near as painful as it used to be, you know, you used to install the windows patch and, and it was like putting your marble on red and Vegas, right? The odds are what 5050 not even quite that you're going to win it, it's crazy because you would install a patch and your machine Wouldn't boot. And so now you had to spend days sometimes trying to figure out, Why won't my machine reboot? What can I do? I think I'll get a new machine and move my data over. Make a good backup and write all of this stuff back and forth. The pros and cons. So how do you do all of that? How do you make that happen? Well, today, it's a lot less of a problem. Most of the time, when Microsoft releases patches, you're okay. It's not like the apple environment with a Mac where it's scarce that you ever have a problem with your Mac, okay, with an upgrade. It's sporadic. So keep that in mind as well. And now, let's go back to this. So if you are a big business like an Equifax and you find out that there is a major security problem with, let's say, some of the middleware that you're using. Now middleware is the stuff that sits between the front, which is typically the way site or your customer service people, and the backend, which is typically your set of databases. So that's your middleware. So let's say that there's a patch for the middleware, which there was. And you look at it and say, Oh, my gosh, this middleware changes. Because usually when they issue a patch, it isn't like, Hey, this is just a patch, install it, and you're fine. It's usually a hey, we've made a bunch of changes to improve things in our middleware, or our software and our web browser or web server software. We've made these changes. And as part of this, by the way, we fixed this other security problem. So when you as a business person now who have complex systems in the background, and you're trying to do an upgrade to make sure that middleware is up to date, or that database software or that front end software is up to date. It may not work properly anymore. It probably won't. Now you have to spend a bunch of engineering time to figure out what do I have to change? What other components do I need to modify? How can I make this whole thing work properly again, and that can cost you a lot of money. So what a lot of businesses have been doing is burying their heads in the sand. Hopefully, that's not you, but burying their heads in the sand. All of a sudden, before you know 200 million US citizens, data is out there. You have all of this inside information about people because your Equifax right now people lost jobs when it came to, to these hacks I just mentioned earlier, and that's probably a good thing. But I also empathize with them because I do outsource CISO, chief information security officer tasks for people. I can tell you most of the people who are in these positions have in their drawer, right there next to them, their resume. If they do get hacked, they'll pull out the resume and start shopping around again because they know it's over with. And yet they could not get the authority from the business to do the upgrades and the updates. So I have done this myself. You sit there, and you say, Oh, my gosh, what's the win here? It is not going to generate more revenue by doing these patches. And I'm just one of what millions of companies worldwide that using this software, open-source or otherwise, probably nothing that I need to worry about. So forget about it. I'm not going to mess with it. Have you fallen victim to that I know I have, and that can end up being a problem and a real problem depending on who you are? So pay businesses is upgrading. Sometimes it's because they don't know, which by the way, is another reason to be on my newsletter list. It's free. But every week now, we're telling you here are the top problems that are out there right now from a security standpoint that are being exercised right now by the bad guys in the wild. And if you don't have these patches done, you are in deep trouble. So that's easy to do just credit Peter song.com slash subscribe, and you'll get those types of things. But we're looking right now this particular article that came from secure World Expo, and they're talking about Paul's secure VPN, which we don't use for any of our clients. We have a much much better VPN software from Cisco. But anyways, patches came out for this a long time ago. months. In fact, and it turns out that most organizations have not done the patches yet. So be very careful here. If you're a member of a board of advisors, a board of directors if you're a business owner, if you have questions, reach out to me at Craig Peterson calm, I'll do what I can, but you have a responsibility. And now, it's fiscal responsibility. Coming June this year, depending on what kind of manufacturer you are, there are criminal liabilities tied into this including, ten years in prison. So hey, guys, pull up your socks and start taking this seriously. So you'll find me online. Greg Peterson dot com, and, of course, I'm right here on WGAN and make sure you subscribe to that newsletter. Craig Peterson dot com slash subscribe. We'll be right back. Hello, everybody, Craig Peterson here. Welcome back. Wow, the last segment of the show today. It's just going by fast, and I love it. I'm so excited about everything now. We have so many, so many things that are going to help you in the works right now. It's just been a phenomenal, phenomenal time for all of us here. So thanks for joining us. I want to do a quick review of what we've covered today. So let's go back here. I got my slides up. And we'll go right back here. So we started with some of our training and tactics. And we talked about technology and how it can only protect us so much. And in fact, part of the problem we have is the wetware. It's you, and it's me responding to things. Next up, we talked about some zero-day browser vulnerabilities. And in this case, we specifically were talking about Firefox and significant weaknesses this week in Firefox. And I told you what version of Firefox you should be running and what you need to do for the windows security vulnerabilities was exposed this week by the NSA. So you know, congrats to them. By the way. Here is your free phone, right? The Obama phones while it's not Obama's phone, it goes back for decades now, this program that we have in place to help underprivileged people who don't have much money, who maybe need some way of contacting their doctor, etc. Well, it turns out that some of these phones from one manufacturer, in particular, come with m

Amazon Ring doorbells are a very popular and cheap home security device. High-quality videos capturing whoever approaches your home. Now Amazon is looking to use AI and facial recognition to tell you when a suspicious person has been detected. This episode talks about the slippery slope of the privacy implications for everyone if they go forward with it. Be aware, be safe. Sign-Up For FREE security awareness training here. Become A Patron! Patreon Page *** Support the podcast with a cup of coffee *** - Ko-Fi Security In Five Don't forget to subscribe to the Security In Five Newsletter. —————— Where you can find Security In Five —————— Security In Five Reddit Channel r/SecurityInFive Binary Blogger Website Security In Five Website Security In Five Podcast Page - Podcast RSS Twitter @securityinfive iTunes, YouTube, TuneIn, iHeartRadio,

Welcome Back !   Technology is advancing and we soon may see that our communications may not involve cell phones at all.  For more tech tips, news, and updates visit - CraigPeterson.com --- Related Articles: The Future Communication Means No Phones --- Automated Machine-Generated Transcript: Craig 0:08 Hello everybody welcome back Craig Peter song here WGAN online live on YouTube and Facebook you can watch the replays if you want you can just go to Craig Peterson comm slash YouTube if that's where you want to go, or Craig Peterson com slash Facebook. And both of those will take you to where you want to be. And today we've been talking a lot about password so far. Want to point you to Craig Peterson comm slash reports. That's a lot of slashes isn't it. But it takes you right to where you want to be. Or right now on the homepage, you'll get the free special report on the whole thing about passwords here this 10 page report and comparisons between different types of password, you know, pros and cons, password managers by just going to Craig Peterson calm and signing up on the homepage if you don't have that report so far. Now, last week, we gave out this quick start guide. That is never I have never ever given away before. It's always been part of a paid program. We had a few dozen people who picked it up. So congrats to you guys and gals. This is absolutely phenomenal. It is such a good report. So don't miss out this week on my password special report. And then we'll have another one next week. Because we have quite a few of these, we've been producing them getting them out and everybody's hand. And you can get them quite simply. And if you're already signed up on my list, if you're getting my emails, you can pick those up as well. And we link to them in the emails and you can grab them by signing up again, on the on the homepage, you'll only get one copy my email, you can use the same email address, so don't worry about that. We have our phones right there, there's always a newer better phone out there. My phone, if you're watching here on on camera, this phone and I've done this for years has a battery on the back. So the phone is actually not this big. But what the battery lets me do is keep it pretty much fully charged, which is nice. So I do let the battery run down every once in a while lithium ion batteries don't have the same memory problem. As the older types of batteries used to have right? Then nickel metal hydride, and then nine cabs, they were the worst, they were just terrible. So this is really a great little thing that you can do. By the way, it's really handy. So let's talk about this whole thing about phones. There's always a new one, right? We've got the new phones from Google, new phones from Samsung new phones from Apple. How long do you keep your phones for? I tend to keep mine for four or five years. Typically, if there's a feature I really need to have, then I'll get one. But the I still have an iPhone eight. And I got this because I wanted the 4k video. And it turned out I didn't really need it. You know, my whole studio is entirely 4k video that I used to do my trainings and produce some of these different types of videos that I do, right the classes and things. So it's, you know, 4k. So I figured, well, I need to have a 4k camera on my phone in case I want to shoot something. And that just hasn't worked out. I just haven't bother doing that. So what I have done, however, is I have made my phone last as long as I can, right? I don't know, maybe I'm cheap. But But I don't need the latest greatest. I just need the features, right? I buy a phone because of the features. Don't buy a phone because of what I think other people will think of me. But you know, that's me, I have a buddy always buys the latest iPhone always, even though he doesn't even know how to use this silly thing is always buying the latest. And I you know, I think he likes toys. But more than that, I think he he thinks that brings little status to him. And if he's listening right now, he probably knows who he is. So anyways, if you keep your phone for five years, do you realize that you may only have one more phone to buy before phones are obsolete. That is a real fight. Frankly, we're seeing artificial intelligence showing up everywhere. Now I talked about this a lot. My last show, we talked about some of the AI some of the deep fake stuff we talked about the AI the G is using in GS latest car, DR. x ray machine, that's what it is, is a whole set system. And it detects some various types of lung problems, energy texts it in just 15 minutes instead of eight hours, which is what has been taken. So that's really cool. That's what you like to see. Now Amazon has out their new Samuel L Jackson announcement, where he's going to replace the standard voice that's there in your Alexa in your Echo device. And they are also going to have some other voices, but much of its going to be artificially created. There is the other side to this. And there were many, many people who are complaining about the other side, which is when you give a command to one of these devices, if you say turn on the lights, or what's the weather for today, it records what you're saying. And it sends it up to the cloud. Now Apple does not do this apple, most of the processing actually happens in your phone. So your voice isn't recorded. Google and Amazon and some of these others, were using third party contractors to listen to what you said, in order to determine if it did the right thing, which is legitimate, right? You You want to improve the quality, and how else you're going to do it unless you have a human listen to it as well. And so that's what they've been doing. And people got very upset. So Amazon has an automatic feature. Now you can turn on that. delete your recordings, after three months, or 18 months. So the longer you can keep your recordings, the better can understand you because it uses those older recordings to analyze to figure out what you might be asking for what you might be saying etc, right. So all of that is available right there for you from our friends at Amazon. Well, this voice recognition keeps getting better and better and better and better. And we've got an entrepreneur, Gary venue, Chuck, who I have followed in the past as well, Brian little guy, actually is not that small. And he is quoted here in an article from the Daily Star over in the UK, I'm going to pull this up here on my screen. Okay, so that's the last one, let's push over here, okay. And what he's saying is that AI is going to connect us to the internet from anywhere and everywhere. And it's going to let us just talk to our devices to access any information or make any purchases. So basically, what he's saying we'll see in the future is a very simple system where we're wearing maybe like a Dick Tracy watch, think of an Apple Watch, is Apple Watches now even have built into them cellular data modems. So think of something like an Apple Watch. And you're not going to have to type a single thing, which is just absolutely amazing. He was speaking at the World Congress on information technology in Yerevan, Armenia, and he said that humans will only have to speak to an AI that is everywhere around us to get what we want. That part's a little concerning to me, right? Ai is everywhere. Well, if it's on your wrist, that's, that's not really everywhere, you can certainly turn it off, you can leave it at home, etc. But we have seen some amazing AI technology in our homes. And I have to agree with him on that one. Because we have my wife, one of my daughters, I think was the first in our house to get one of these Amazon Alexa echo devices. But there they are everywhere. And we're going to talk at the end of the show today. I've got a couple of really cool fun articles, we're going to talk about some of the ways this technology is going that I certainly wasn't expecting. But we've we've got to be able to who get access to the stuff we want when we want it when we want it. So it's we're going to have the systems tied into our cars and our homes, everybody, our offices. He said there be no reason to grab your phone in the morning to see what the weather is. If you have software like Microsoft Outlook, for instance, for email, it's using a type of artificial intelligence to determine whether or not it should show you an email article. So this stuff is coming. It's here already and within 10 years that for me that's two phone cycles. I'm going to have two more phones. We won't have any of this stuff anymore. So you can watch this live Craig Peterson comm slash YouTube or Craig peterson.com slash Facebook. You can see the video. And of course you're listening right now on WGAN. Will you'll find us on both am and FM stick around We'll be right back. Transcribed by https://otter.ai --- More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553

Surely you can’t just ask for what you want? Kevin begs to differ. If you’ve been struggling to find a way to market your books on a shoestring or no-string budget, you’ll want to tune in to this episode for some first-step author marketing advice.TRANSCRIPT AVAILABLE BELOWTHIS WEEK'S NEWS:Introducing Scribd Snapshots: A New Way to Discover The Best Nonfiction Books — Scribd Blog - https://blog.scribd.com/home/introducing-scribd-snapshots-a-new-way-to-discover-the-best-nonfiction-booksAAP calls for closer regulation of Amazon and Google - https://www.thebookseller.com/news/aap-calls-closer-regulation-amazon-and-google-1027576START AN ACORNS ACCOUNT AND GET FREE MONEY!VISIT KEVINTUMLINSON.COM/ACORNSDID I MENTION?Cover your nakedness and your shame with a Written World Tee, now with 100% more Kevin words! http://bit.ly/writtenworld-teesNew to Wordslinger Press, pick up Writing a Better Book DescriptionPick up a copy of Kevin Tumlinson's newest Dan Kotler archaeological thriller at https://kevintumlinson.com/books--THIS EPISODE OF THE WORDSLINGER PODCAST IS SPONSORED BY:Draft2Digital—Convert, publish, and distribute your book worldwide, with support the whole way. https://draft2digital.com/wordslingerWordslinger Press—This is your chance to start your indie author career right. Pick up books and other products to help you build and grow a successful writing career. Start growing at http://wordslingerpodcast.comSupport this show: Subscribe and share!Support us on Patreon: https://patreon.com/wordslingerpodcastPick something up to read that will be tough to put down—Archeological Thrillers, Science Fiction, YA Fantasy and more, at https://kevintumlinson.com/booksTRANSCRIPTWANT TO HELP IMPROVE THESE TRANSCRIPTS? REACH OUTKevin Tumlinson: 00:00 Hey slingers, this is another week of the Wordslinger Podcast. And one you're not gonna want to miss. Stick around and find I, you can get what you want just by asking for it. Hey, you looking for a jump on your own India author career. Yeah.Kevin Tumlinson: 00:14 Kind of confused about where to start. I got the place for you. Check out draft two digital. That's where you're going to be able to convert your manuscript, distributed worldwide, online, and get help. The hallway from the best author support there is. Trust me on this one. So go check out drafted digital@drafteddigital.com slash word slinger.Announcer: 00:37 It's the Wordslinger Podcast where story matters. Build your brand, write your book, redefine who you are. It's all about the story here. What's yours? Now here's the guy who invented pants, optional Kevin Tumlinson, the Wordslinger.Kevin Tumlinson: 01:02 Well, I am Kevin Tumlinson, the Wordsligner. Uh, youKevin Tumlinson: 01:05 are whoever you are the person listening to this broadcast. Uh, so I'm, uh, I'm in the middle, so you may have noticed I didn't, uh, do an episode last week. Um, and I gotta tell Ya, it's, it's probably going to be tough to get episodes out over the next couple of months. I got, I got conferences coming up August. I, I, I literally have a conference every week of August. Um, and, uh, lots, a lot of travel. It's a lot of trying to work everything out. I'm gonna do my best. I'm gonna do my absolute best to, uh, to get you at least one episode a week in there. It might just be a bunch of Solo slinger episodes. Um, and I'm sorry to the folks who I have interviewed that I'm trying to, I'm trying to get through that bad catalog as fast as possible, and I got more interviews coming up.Kevin Tumlinson: 01:57 So, uh, but you know, this is crunch time, uh, for me in this, in this business with, um, basically it's conference season. So, um, I'm gonna do my best though, and I'm looking out for you. Uh, and speaking of that, uh, you know, we've done a couple of webinars now or while we've done one webinar so far for a draft to digital, the d to do d to d a You a as we call it, ask us anything. Uh, the first one went really well and we set up a bunch of, uh, author consultations. Now, unfortunately, I didn't check a box, uh, that needed to be checked in order to evenly distribute the consultations. So for two weeks, two, three weeks now I have, um, I've basically had back to back consultations with authors with no gap between, uh, and no lunch breaks and none of that.Kevin Tumlinson: 02:49 So it's been a very rough couple of weeks. Uh, plus we've had some other, I've had some other things going on here, like a whole family thing happened. Um, so it's been challenging to get everything done and that includes getting the Wordslinger Podcast recorded. Um, but I'm here, I'm back at least today. Um, but one of the things that's come up in the author consultations that I thought would make a great topic, uh, it's a very basic marketing technique or marketing, um, strategy that I think gets overlooked all the time. Now, everyone I talked to, uh, asks marketing questions, they're always very focused on, you know, Facebook ads, uh, Amazon Ams ads, that sort of thing. You know, how do I handle I up my game and get people to buy my book wide or, you know, uh, just discover me and get on my mailing list. And the one thing that I've discovered that, that hardly anyone does is just ask for what they want.Kevin Tumlinson: 03:53 So if you have a mailing list, now, a lot of the VA, a lot of the authors I've talked to at all, you know, they only have like maybe a hundred people, some only have like 20 people on their list. Uh, some have 1500. It is, it's, it doesn't really matter what the size of the list is. But one of the things you should be doing regularly is engaging that readership with personable emails, which we've talked about in the past. When you want to become a human being to these people, you don't have to share personal, private details of your life, but you want to, uh, frame yourself as someone that they can, that they might enjoy knowing. You know, as someone you're having a conversation with. Um, and in these emails you should periodically ask them to share the, the links to get your free book or short story or whatever you're using to get people on your mailing list.Kevin Tumlinson: 04:47 Um, if you're not offering something, some top of funnel offer or incentive for authors to get on your mailing list, you need to come up with something. Um, I just talked to an author just now. I won't, I won't reveal who she was. I, she's, she's a little shy, but uh, she has a free novella. I have no a prequel. It wasn't an Avella cause it was like 75,000 words. So it was a full on book. She'll give that book away for free. She sells it, but she also gives it away for free. If you get on her mailing list a, but she created this a bonus content that was a, uh, sort of a like almost like, uh, an espionage case study kind of thing. Um, and uh, she offered that as a sort of, I'm sorry to her list for not having emailed him for a bit.Kevin Tumlinson: 05:35 And I, I told her to, to package that and offer that as an incentive for people to just get on the list in the first place. That's a great resource. So if you, if you could pull together a little things like that, just content people can't get anywhere else. Exclusive content for being on your mailing list that is attractive to a lot of readers. And, uh, it's also going to pull in the kind of readers that you want, the readers who are interested in this, this topic that you cover. You know, whatever your genre happens to be, um, who are willing to take an action, uh, which makes them much more likely to take the action of buying a book when you have one to promote to them. Now, um, email your list regularly, once a month at least. Um, and tell them it's perfectly okay with you if they share the links to get the free downloads.Kevin Tumlinson: 06:33 Say, ah, look, I am trying to reach as many readers as possible. You know, this is my dream. You can help me achieve my dream. If you share this link with everyone you know, everyone you think would be interested in reading, um, my kind of books and uh, and just do that every now and then. This is a, this should become a, a regular part of your author diet. Uh, you are going to go out and ask your readership and your platform to share, um, ways to get on your mailing list. The mailing list is where the money's at. It always will be. I'm convinced of this. It always has been for sure. So you want to nurture the mailing list before you try anything else. If you're, if you want to advertise and you're not making a lot of sales, I would advise you to advertise Facebook ads or otherwise.Kevin Tumlinson: 07:30 Um, well the focus on growing your mailing list rather than focusing on sales. Now Amazon's a little different. Uh, ams, the, you know, it's all internal. Um, I have my own opinions about Amazon ads, um, and uh, sort of the toll to play an idea. But um, you can do the same thing on Amazon ads. You can have a book that is, uh, geared towards, you know, for example, this author is pretty cool. This book is actually geared towards enticing people to get interested in the rest of her series. Um, I would heavily laden that with, um, you know, calls to action to get on her mailing list. Definitely a CTA to read through in the next book in the series. Definitely want that. But I would make sure that the call to action to get on the mailing list is front and center and then the Freebie that they get at that point should be like that bonus material or something that they can't get anywhere else.Kevin Tumlinson: 08:30 Cause what you don't want is for the author or for the readers to feel cheated to find out that they could have gotten this book. They just spent, you know, a couple of bucks on for free if they had gotten on your mailing list. So instead you're advertising this prequel or the first book in your series or whatever. Uh, definitely trying to promote, read through, but also trying, pushing, uh, to get people on your mailing list. Once they're on your mailing list, you get a whole lot of other options. Uh, you nurture that list in, you'll go far. So, um, so that is part of this ask. Um, you should also ask, asking is always this to me, it's a magical tool. Ask your readers how things are going, how are the, how, how are you liking the books? Take that feedback and learn from it.Kevin Tumlinson: 09:28 So if someone says to you, you know, I like the books, but there's a lot of typos. All right, well there's an area to focus on. You got to get better at editing. I like your books with the covers stink or I like your books. I really love the covers. You might get some positive feedback out of this, which is always good and always motivational. Um, and then, uh, ask you can ask them what you know for ideas. You can say, I'm trying to get more people to uh, to check out my books at the library. Right? Does anyone know any librarians I can talk to? Does anyone know any programs I can be involved in? Um, and you may be able to find this stuff with a Google search, but if you find this stuff through the people you're engaging with it, there's a bond that happens.Kevin Tumlinson: 10:17 So don't be afraid to ask your platform, um, to help you out and frame it that way. You can say, now you're, you should always focus on trying to give more than you get when it comes to your platform. And I'm using platform to encompass emails, social media conferences, you attend, whatever. But uh, you want to try to give more than you receive, right? So give out some free bonus stuff. Give out, you know, make sure you are engaging your, your email list with, uh, tales from wherever. If you're not personally comfortable sharing personal information, then share things about what you're reading, share trips that you're taking chair or not. You don't have to give people insight information about you're going to be out of town during such and such date. But you can come back and share photos, share history that you've learned. If you're a romance writer, share a, you know, funny romantic comedies that you've watched.Kevin Tumlinson: 11:17 Um, you want to share, share, share. You want to get these people to start thinking of you as a friend that they are willing to help. And then you periodically a, asked them to share with as many people as they can. Your link to get a download or whatever. Or, um, you're linked to by a renew, a preorder or buy a new release or something along those lines. And, and be, um, you asked them to buy this, softens that ask, ah, it's not a hard sell if you spent three months prepping to make it right or to even ask for it. Um, so there's an underlying philosophy here. It's something that it's part of, it's one of my sort of principles, right? That, um, you never get anything you'd [inaudible] you're going to, everything you get you have to ask for in one way or another, right?Kevin Tumlinson: 12:16 Even if you didn't intend to ask for it. So the phrase my grandfather used to use is, I never got to think, I didn't ask for, even if it was a punch in the mouth, which I always took to mean, you know, you, you get, you ask for everything you get out of life in one way or another, your reap what you sell, right? If you got punched in the mouth, you probably set that up somehow, even if you didn't sing or do anything to deserve it. You put yourself in these scenario somehow. Right? Um, and maybe that's not true. Maybe someone just randomly ran up and clocked you in the jaw. It, it's been known to happen. Uh, this is not victim blaming. This is personal responsibility, right? This is you deciding you're empowered rather than deciding everything has to happen to you. You, you are deciding, I am make things happen. When you think like that and you're willing to ask for what you want, you increase the odds of getting it.Speaker 4: 13:15 Yeah.Kevin Tumlinson: 13:15 So you may not get it every time, right? You may not actually get what you asked for. You may ask for something and you don't get exactly what you asked for. Uh, but maybe it comes close or maybe it goes off in a different direction and you decide you didn't want that anyway. You know, maybe you could change your mind, but getting used to and getting comfortable with asking, uh, will carry you much further. This is part of a whole bootstrapping idea by the way, that you can use this to promote yourself without having spend money. So that right there should make your ears perk up. So, uh,Speaker 4: 13:56 okay.Kevin Tumlinson: 13:56 There's a couple of concepts at play here and we talk about this often, but your first priority should be to build up your platform as much as possible. Your platform can be defined as, as your reach to a willing audience that that has a higher, that has higher odds of actually going out and purchasing your books. That's going to be your platform. Your mailing list is the biggest component of that platform. The more people you can get on your mailing list, who are sympathetic to you, who are vetted, uh, the better. So your goal there is you want to build a mailing list of people who, uh, who like the type of thing you write and are willing to part with money for it.Speaker 4: 14:38 Yeah.Kevin Tumlinson: 14:38 Which, you know, seems pretty basic and no brainer. And yet nobody, nobody, I'm not going to say that. A lot of authors don't think about it and they don't do what it takes to make happen. Um, so this is all kind of a mindset thing. I'll be honest, it's, it's all, it's all kind of go out and own your author career, right. Be empowered and empowered. People ask for what they want. The idea is to ask, ask, ask and play the numbers game increase your odds every time you ask your odds go up. Right? So that's what marketing is. Marketing is all about increasing the odds that the right person will find your book at the right time and make a purchase. That's what marketing is. Some people spend money to increase those odds. Some people don't. Some people do a mix of both. Um, I do a mix of both.Kevin Tumlinson: 15:37 Uh, but for the largest portion of my career I had, I only did free promotion stuff cause I only had $0 million to spin. So it's not impossible to market your work without money. It's not impossible at all. You, you don't need a budget to market. Uh, but money is uh, in a nice, interesting little reciprocal relationship with time. You are either going to spend time or you are going to spend money. Money is a shortcut. Money means you don't have to spend as much time and you can actually amplify your time with money. But that doesn't make it the end all be all of my marketing resources. That would be, um, your creativity. You know, because even if you have a budget, let's say that you've got $1,000 extra a month, you know, you sell cans or you or blood or, or you have a book income of thousand dollars or you, um, mow lawns on top of your regular job or something, right?Kevin Tumlinson: 16:40 You've just, somehow each month you've cobbled together an extra thousand a month that you can throw into an advertising or rather a PR I, um, marketing budget, I don't want to call it an advertising budget, cause advertising isn't always the right answer. Advertising can be the right answer, but it comes down to how are you going to spend that thousand dollars? What, how do you, how can you most efficiently spend that thousand dollars? And let's just say it's not $1,000. So let's say the best you're able to do each month is an extra hundred dollars. How do you spend it? Well, you know, you can't go do, um, in an elaborate Facebook ad campaign for 100 bucks a month. You can run Facebook ads for 100 bucks a month and you might even see some traction, but it, it, you need to assess, um, how best to apply those funds. If Facebook advertising is going to be the way to go, chances are you're going to need to figure out, um, the best way to funnel traffic from those ads into something that you can use.Kevin Tumlinson: 17:44 I would argue that at that point, the lower your budget, uh, the important it is to focus entirely on your mailing list. And I think that's just, that's just marketing life right there. In fact, with us, we, let's just engrave that in stone. The lower your budget, the more important it is to focus entirely on growing your mailing list rather than on direct sales. Because you can sell to that list over time. Once you have those people captured, you don't have to spend any more money to, to engage with them necessarily. I mean there are, there is some overhead in, you know, the email management systems, lots of tools out there to explore, to help keep the cost down. But in general, if you have a mailing list, you're not going to spend a ton of money, uh, to be able to remain in contact with them.Kevin Tumlinson: 18:38 Um, but you control that list, you control that group. I mean, if it came down to it, I don't advise this, but you could export that list and import it into a special Gmail account and email those people on blind. See, you know, blind copy, right? There's always going to be a way, I'm not always an advisable way, but at least there is a way, right? So, um, that's the, that's our new one of our new commandments. Well, maybe one day, I should write all these down actually, but that's one of our new commandments. This is lower your budget. The more your focus should be on building your mailing list, uh, and asking that list to help promote you to others is how you grow that list beyond having you spend money, right? So if you can only spend 100 bucks a month and you're focusing all, all of it on getting a couple of people on your mailing list here and there, then I'm asking them to go off and be advocates on your behalf.Kevin Tumlinson: 19:39 It's, that's the fastest way to grow without a bunch of overhead. It's a little bit like network marketing that I don't know if anybody in the audience has ever had this experience. I got approached by tons of people who did network marketing, Amway and things like that. I'm not saying I'm not going to pass any judgments on this. Uh, this practice. There are a lot of millionaires out there who built their millions through network marketing. So Kudos to you. Um, it was never quite my bag. However, the principle of it is pretty sound from a marketing perspective. Uh, I just think we take a different, more heartfelt approach than going out and blind recruiting, you know, hundreds of people to do our bidding and be in our, our downline or whatever they call it. Um, and here's how that would work. So you get, you get your readers to download your Freebie, you get on your mailing list and, and maybe they've even gone off and bought a book or two from you.Kevin Tumlinson: 20:43 And if you only have one book, you know, maybe they've bought your book, now you've, uh, you've enticed them to get on your mailing list, you've somewhat vetted them. And if you asked them to go off and share with just, you know, could you just go share with, say, I would always say everyone, you know, but even if it's just two people, if you could just get two people to sign up and get this Freebie, think of two people you like who might like it and enjoy this book or this bonus content or this short story and tell them, give them this link. You can share this email with them. And that's really when you want your emails to be on point, by the way. You want your emails to be, um, focused on, uh, being personable, engaging, asking questions, open loops. We call it, you want people to respond, right?Kevin Tumlinson: 21:36 Uh, but if you, I'm telling you, as you get people on your mailing list, people are, are really kind of wonderful if you ask for help and you frame it that way. Hey, I need your help. Okay, I need a favor. If that favor doesn't cost them any money, then there's a bigger chance that they're going to go ahead and do it. Uh, there's a book and I'm gonna pop over into a web browser real quick and try to remember what the, I know that the title is influence. Um, but I can't remember the author's name right now, so let me look that up. But you want to, you want to get your hands on this book, uh, influence science and practice. Is that it? No, the psychology of persuasion influence the psychology of persuasion. Uh, this is a written by Robert B and I think it's chill, chill, chill.Kevin Tumlinson: 22:31 Deany CIA, l. D. I. N I, um, pick up this book. Read this book, get it on any book. Get it on audible. Uh, wherever you like to, uh, consume your books. Uh, this is a, this is a good one. This is this, there are a lot of ideas in here that are very applicable to authors. One of the ideas was, um, people respond to and ask if you give them a reason, if you say, because, right? So, uh, I think, and I'm, I'm, I may butcher this, this example. So if you read the book and I'm completely off base, forgive me, it's been a bit, um, but they did a test with, um, people in line to use a copier and someone comes along and says, do you mind? Could I get, could I cut in front of you and use the, the copier because I have 10,000 copies to make or I have 10 copies to make.Kevin Tumlinson: 23:30 That's probably closer to what they actually said. Um, so what they found was when people did this and they gave a reason, no matter what that reason was, it, it increased the odds that the person would let them cut. So when you say to someone, um, would you mind sharing this email with everyone? You know, because I'm trying to build up my readership and it would really help me out. Okay. So now they get to be a hero. You're asking them to help you fulfill your dreams. I would even frame it that way if you wanted. I have a dream of being an author. This is the only thing I really want to do with my life. I love writing. I love, I'm so happy that you enjoy my books. Would you help me find new readers by sharing this with as many people as you can think of?Kevin Tumlinson: 24:24 Thank you so much. I'm so very grateful. And so now you're, you're coming to them hat in hand asking them to help you. You've got to get past the ego. But on this, by the way, don't think of this as begging or, or, or anything like that. Asking for charity. Uh, these people agreed to get on your mailing list because they were interested in what you had to say. They're interested in your book. They were interested in your Freebie. They voluntarily got on this list. You asking them to help grow. That list is not charity. It's just to, you know, two people interacting. We do this. The social contract allows us to do this all the time in our personal relationships. Stop thinking of your list as being a bunch of customers and start thinking of them as a bunch of friends of yours and your life is going to change for the better. I promise you start treating everybody on that list like, like you are so thrilled that they're there because you should be everyone on that list. They're more than just numbers. They're more than just the dollars. They represent their living, breathing human beings who care about you and showed it by getting on your list. Nelson, are there deadbeats on lists? Yes. Are there people who aren't going to respond positively no matter what you say or do? Yes. They're not your audience.Kevin Tumlinson: 25:49 They're welcome to leave that list. You have a special club that, uh, that this group belongs to and you want to treat them like that and remind them of it all the time. You are a, you are in and the exclusive, a company of, of wonderful human beings. And, uh, I am so happy you're here. I am your guide in this, in this, uh, community. Uh, but I, you know, I am a also a servant and if you could help me by spreading this around, you would make my dreams come true. People will respond very positively. Um, and the same thing can happen outside of your mailing list. It can happen on your social media, social media circles. But an interesting thing happens on social media. Uh, there's a kind of, uh, it's a little bit like high school. Like if you to say to your friends in high school, I could really use help in math.Kevin Tumlinson: 26:48 Uh, if you went to your friends individually and said that they, they would help you. But if you said that to your group of friends who are all equally trying to impress each other and build their own audiences and, or cliques, uh, you know, and promote themselves at the same time, chances are instead of being helpful and kind, they're going to be cruel and, and hurtful. They're going to make jokes, they're going to make light of it. Or even if they don't go to that extreme [inaudible] sorry about that. Hold on and to clear my throat. Um, even if they don't go to that extreme, they may just rib you and make fun of you a little out of kindness, you know, out of love, quote unquote. Um, just because a, they don't want to openly commit to anything cause they may get approached by others to do it or whatever. So it's the fact that they can be seen when you ask them. I think so you want to ask them more privately in, in an email newsletter is private. It feels like they're getting an email directly from you. So, uh, you can still ask for this stuff with social media and you'll oftentimes you will, you will get some help. But in my experience, it's much better to, uh, to approach your list. One second.Kevin Tumlinson: 28:11 I absolutely hate putting little gaps in there, but when my throat dries out and what can I do, I could edit, not going to do it. Um, anyway, we're coming up on time. Uh, just a couple minutes left. I, uh, I hope that this has been useful to you. Um, this is how I approach everything. And honestly, it's, it's worked so well for me. I, I don't spend much in advertising. Now. I have some promotions coming up that I do. I have spent money on. I have a $2,500 promotion coming up. Um, you know, August. Uh, I spend money on ads, you know, from time to time, not, not a lot, but then, you know, I spend money on BookBub's and I spend money on, uh, the various different, uh, uh, promotion tools. Um, and I, but I do it sort of sparingly and I do it experimentally.Kevin Tumlinson: 29:09 And, uh, I think I can say without a doubt that I get more traction out of, uh, out of this, this type of thing out of asking the more organic way of doing this. And it's more stable. It grows better over time. It does take more time. So don't, don't think this is an overnight kind of thing. Uh, but you can spend tons of money on ads and never see the needle move for sales. I would spend that money. I'd focus. If I were you and I did this, I would focus entirely on a, I'd focus a hundred percent of my efforts on building my list up and then only promoting to my list. Cause if you can get 50,000 people on your list, you know, and they all buy a book, that's great.Kevin Tumlinson: 30:00 So anyway, uh, that's going to do it for this week. I hope you got something out of it. I hope I'm able to give you an episode Friday, but just in case I'm not a, just be aware I'm doing conference stuff. So, uh, reach out if you want to. God bless and I'll see you next time. Hey, how are you doing on money? I know it's a touchy subject, but, uh, I got some that may help you out. See, I'm using an app called acorns and it helps me manage some investing. Uh, put some money back, get a little interest. It's Kinda nice to watch my money grow. So I want to share that with you. Go to kevintumlinson.com/acorns and you'll get some free money. See you there.

Check out this episode where I have a chat and a whisky with Ryf Quail, Managing Director of Comexposium for Australia and New Zealand. Ryf has a super impressive career across publishing, media, marketing and digital. A business man and entrepreneur, and most importantly, he is a great guy. We chat about whisky, what keeps him going, what brings him mindfulness, his thoughts around search, the retail dominator that is Amazon and the trends coming through in retail. A few favourites:   1. Brands diversifying Ryf "It's really about so much changes going on and how data is really informing so much. I mean, Crayola has launched a makeup brand.  Me "Crayola, the crayons?" Ryf "Yes. It doesn't sound very intuitive, but obviously, they know something about their customers and say, They'd buy makeup." Me "Actually, I think it makes complete sense because if you've seen some of these makeup tutorials, it looks like these girls are putting crayons on their face." Ryf "I think we should start at the positive place." 2. How will google play in voice search? Ryf "Google dominates search. It still dominates search because it's product is better than anyone else, right? And no one really can surpass them in that text-based search. That's fantastic. But voices come along, and it's very hard for me to look at that model and go, Is there a commercial model around voice? Now Amazon's got voice, but they don't need a cost per click generated model because everything that they ask for on Amazon points to their store. So it's the utility that drives the retail purchase. Whereas Google doesn't have anything behind it. Their whole transaction's around the search transaction."   3.Stalky Ads Ryf "I think that whole tech space is a bit like — and I use this analogy a lot — It's a bit like, when the library puts in a system to stop you from taking books out, you threw the books out the window to get around the system.... the point is, it's no different, say 30% of Australians, now thats a finger in the air number, are using ad blockers. Now, one of the big claims that native ads is that it doesn't get blocked. Me "Do you think thats going to grow?" Ryf "Yes, lets take a step back. One of the biggest failings of the ad industry digitally is that the ads are shit. So the consumer's gone, I don't want to see them. So therefore I am going to put in blocking software. And, they are either creatively bad or they're creepy in the way they behave because they're being a bit stalky."

Cities and states across the country have been courting Amazon. Each eagerly wanted to host the retail giant’s second headquarters. And each offered billions in tax incentives and cash handouts to entice the company. Now Amazon has made its decision, and “HQ2” ended up being HQ2 + 3. The FEEcasters are fans of Amazon (except, ahem, for Marianne), but they disagree on one thing: how should we think about the tax breaks Amazon got? Are they welcome tax relief or crony-capitalist subsidies? It’s debate time on FEEcast. What do you think?  FEEcast is taking a break next week. FEE wishes you a happy Thanksgiving! Show Notes: What Ocasio-Cortez Gets Right about Amazon's $2 Billion Government Handout Tax Breaks Aren't Subsidies Amazon Snags $2 Billion in Bribes and Tax Credits From New York and Virginia Amazon HQ2 Is the Only Competition Where the Losers Are Winners

In today’s podcast episode, Manny discusses the importance of optimizing your Amazon image stack by adding promotional Amazon product videos into the mix! After taking some time off to concentrate on some big projects, Manny Coats is back for another informative episode of the AMPM Podcast! Over the last few months, Manny has spent his time building up Helium 10 and traveling out of the country to gain better knowledge on the state of selling on Amazon today. Manny mentions his recent trip to a seller event in Amsterdam and visiting one of the world’s largest underground wine cellars in his travels. In this episode of the AMPM Podcast, Manny mentions the fact that sellers who have registered their brands with Amazon are able to add Amazon product videos to their listing image stacks. Up until now, a select few businesses who had undergone brand registry were allowed to upload these Amazon product videos to their listings in beta form. Now Amazon is allowing any seller with Brand Registry to upload promotional videos to their listings. Haven’t registered your brand with Amazon yet? Now is the time! Also, be sure that you have properly trademarked your brand to protect you from hijackers. Don't miss out on the opportunity to add promotional Amazon product videos to listing pages and gain an edge over your competitors! Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Manny Coats for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud! Ready to Get Serious About Your Amazon FBA game? The Illuminati Mastermind offers monthly training for advanced level sellers. Reserve your waitlist seat today so you don’t miss out on this helpful webinar! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!

Hour 1 Mistake after mistake (shadow block after shadow block)...Facebook continues to censor conservative posts; blames algorithm for mishaps ...Glenn's Challenge: Listen to somebody you disagree with and try to learn from it ...Yes, No, or Maybe, was there collusion with the Russians? ...When the government is the master of the people? ...Big (close) wins for the Republicans last night, but not so great for Democratic Socialist's?   Hour 2 China's Christians have a challenge in 'faith'?...atheist government cracks down on Christianity, the is the fastest growing religion in China ...Americans are not ready to live under 'speech' laws? ...NYC Mayor Bill de Blasio gets a 'free pass' on his attacks on the media, like Fox News? ...Standing up for the most vial voices is just the 'tip of the iceberg'? ...Elizabeth Warren 2020?...she's just a 'more liberal' Hillary...The creepiest campaign of all time?    Hour 3 The pot is boiling in Iran?...The people are pushing back on their tyrannical government...Thanks to President Trump? ...A fresh-faced political outsider tries to turn her blue California district red...Elizabeth Heng (R) California Congressional Candidate, joins to discuss how Facebook censored her campaign video ...The 'ghettoization' of America? ...Jack in the Box under fire for sexually charged ad and it's awesome? ...Surprise! Now Amazon is cracking down on 'hate' speech? ...New Jersey woman picks up tab for country music super star? Learn more about your ad choices. Visit megaphone.fm/adchoices

On the previous episode, I explained the 4 ways you can use to start Selling On Amazon. Today I want to let you know how to find the products, where to find the products and how to select them.   First, I want to start by letting you know of the free tools available to help you start. There are several tools that can make your life easier, so I will let you know of the free ones and also will mention the equivalent in a paid tool. None of the links I share with you are affiliate links. I could use my affiliate links for Jungle Scout or Sellics, etc. But I won't because I want full transparency that I am not recommending these because I will get a few bucks back. So, let's start with a tool that you can use to track the number of sales, from other sellers or any product in the Amazon catalog. Actually, let me explain why you would want to know how many units of each product is currently selling. You would want to know this because it allows you to know what people are interested in, what is currently being sold in high quantities, so you can source a product that you know almost for sure, will sell. So to start with the free one: Unicorn Smasher  - This is a Browser extension, so all you have to do is search for the name Unicorn Smasher, it has an option to download and after you download it will attach to your Chrome browser. Now open Amazon.com find any product you can think of, and when you have the product page open, click on the extension to open it and see all the info.   Paid tools that do the same thing are: Jungle Scout and  Amaze Howl - Jungle Scout is the most used of all for sellers. Now before I tell you about more tools, I need to let you know that these tools are pretty accurate, but none have official numbers from Amazon. They are estimates by measuring the BSR changes and the 999 trick. For those who don't know the 999 trick, its a technique used to know how many units of something, another seller has. You ad the product you are looking at, to your cart, then go to your cart and click on the quantity until you see a drop-down, that goes from 1 to 9 and 10+, now click on the 10+ and enter a quantity of 999 units. Now Amazon will tell you something like, "sorry but the seller only has 126 units available..." or whatever the number is. This lets you know how many units the seller has right now so you can take notes and check again in a day or 2 and see how many he (or she) has sold per day.   Next, we'll talk about a couple tools (both free) that allow you to see the history of each product. So, why do I need to know the history of a product, you may ask? Well, its because if you are looking at a product that is selling, lets imagine 200 units per day, you need to know if this product has a proven history of selling for a while, or if the seller just launched a week ago and gave away a bunch of free units to create sales velocity to excite the algorithm. Another reason could be because the product is a seasonal product... like something that only sells during winter, or only during summer, or a mother's day item, or even a Halloween item... So, you want to make sure you either stay away from those products or you control your inventory to run out at the end of that season. But, if its seasonal item and you are already looking at a spike in sales with Jungle scout or unicorn smasher, then you are already too late to this year's party. The tools are: Keepa you can find it at Keepa.com Camel Camel Camel - You can find it at Camelcamelcamel.com After you source your product there are a few more tools you can use, some free and some paid tools... but when we get to that point I will let you know about them. No need to get sales tracking software before you are selling, or profit calculators before you sold a single product!   Now that you have some of the tools to help you, you can start browsing Amazon for ideas. Actually,

Click Here To Get On Track With Your Ecosystem Profit Audit In today’s episode of Author Platform Rocket, we speak about the problem with perfectionism, and how it leads to procrastination, stagnation, and being a blockage to generating income from publishing. Several examples are given of why making a book perfect gets in the way of progress. Jonny even shares his own personal story of triumph, that saw him rebound back strong after severe debt and secure his future with entrepreneurial writing and publishing. Learn how to use deadlines to your advantage and turn off your own inner critic.  Download PDF Podcast Transcription Digital books on Amazon in 2008 The problem with perfectionism If you have been working over a year on a book – you are taking too long Write. Publish. Repeat. A book about writing faster to become s better author Amazon algorithm that seeks out problems in book writing Perfection is neither possible nor required – J.K. Rowling books even had errors Focus putting out a steady stream of books. Don’t waste time trying to make them perfect. Perfect Publishing System 4.0 Story of coming back from being homeless and suffering from identity theft PhD Family rejecting Jonny’s entrepreneurial goals Perfect Publishing System was a best seller: sold over 450,000 copies in about 6 weeks Enormous credibility as a publishing expert The power of deadlines – created a course in 18 hours Deep dives in Facebook Live and Chat Bots Customers want to get the value out of your books – has nothing to do with perfection Do things under a deadline to wipe out writer’s block People often find casual mistakes to be human - outrun your inner critic  Download PDF Podcast Transcription 3 Key Points: Concentrate on delivering books and not on making each book perfect. Jonny’s backstory about overcoming debt. Work with deadlines for completion. Tweetable Quotes: “Perfectionism is an absolute vixen.” – Jonny Andrews. “Now Amazon has an algorithm that sniffs out problems in people’s books.” – Jonny Andrews. “Money follows speed. Money does not follow perfection.” – Jonny Andrews. Resources Mentioned: Write. Publish. Repeat. – Book about self-publishing Author Platform Rocket – Book marketing service Dropbox: https://www.dropbox.com/request/Tsf5VDg15LCxTs2sIFCv    

Amazon has spent the last few years slowly killing off the traditional bookstore (and many other stores along the way). Now Amazon has opened a physical bookstore to help those indecisive buyers find books that might enjoy. Nordstrom is doing the same, allowing you to shop online, and have a personally tailored shopping experience in store. The question is, do people actually want to shop like this? Amazon Books Crabby old media complain about Amazon Bookstores Nordstrom's New Concept Amazon Echo Look Volvo's Trunk Delivery Internet of Stuff Your Mom Used To Do

"The Everything Store" no longer comes close to describing the totality of Amazon. The company's web services drive enterprise cloud computing. Its video and music services compete with the nation's top media companies. Now Amazon is spending $13.7 billion to own Whole Foods. What won't this company do? And why do shareholders seemingly cheer every move? Bloomberg Gadfly columnists Shira Ovide and Shelly Banjo try to get their hands around all that is Amazon and explain what motivated founder and CEO Jeff Bezos's biggest acquisition bet ever.

What are your big picture things that you’re looking out for in regard to Selling on Amazon 2017? Brad’s very first day at Amazon, he was working next to a guy named Tor. When asked what he was working on, Tor responded that he was working on the GCID program. It stands for the Global Catalog Identification system. This means that people can have a brand, and put their own brand on Amazon and have these account numbers linked to their brand. Brad says that this was the start of the whole brand revolution that has happened over the past three years. People have discovered that private labeling is much better than competing by the box. Instead of people competing over the same item using the pricing algorithm, many have moved to private label and own the ASIN. Now they get all the sales. This year, with all the fraud stuff going on, Amazon is figuring out brand protection and brand control, and those are big things coming from inside Amazon; trying to get more brand control and brand protection. Big brands, like Sony, was the originally intended beneficiary. These companies have a lot of products with fraudulent listings. Then they realized they could extend it for a lot of people. Amazon has gotten more into brand gating, and brand content because of these sellers. This is likely going to be the beginning of a program that sellers love. Amazon will get that feedback and keep building more and more around your brand. This also builds consumer trust. Consumer trust is a big thing lately. A lot of people have come out about getting defrauded by Chinese sellers not being forthright about the authenticity of their products. Now Amazon has a big PR battle to deal with. That’s a big issue. That’s a major differentiator between them and eBay. eBay feels more like the wild west whereas Amazon was more in control with actual brands. So consumer trust is one of, if not the, biggest thing on Bezos’ mind. When things like that come out, all the big heads come together and institute new programs to solve whatever problem. Amazon is trying to solve the fraud issue with brand gate and brand control. You said there were two things about where Amazon was heading. What was your second thought? It’s not so much about where Amazon is heading, but rather the minds of the brand owners needs to be going in. You have a lot of these large brands that really understand brand management because they have been doing it for 50 or 100 years. Amazon has enabled these new sellers and they are powerful and effective at building their brand. The idea, for the last couple years, is that these people have gotten a certain part of the brand going and now they have to determine where to go from here. Over the next couple years, you’ll see more sophistication in the brands. Who the brand is, who identifies with it, what’s the target audience. You mentioned the Chinese sellers. Obviously, Amazon is courting them, and trying to create a link to them. They’ve gone so far as to open offices in China. How can we, in America, the UK, or anywhere else in the world, compete with the Chinese sellers trying to sell direct on Amazon? It comes down to what do you mean by compete. If you think about what the Chinese are good at that those in the UK aren’t. They have manufacturing there with some very competitive costs. There are other manufacturers in the world that have better prices, but they’re harder to reach because you can’t look them up on Alibaba. The bigger question is, if these manufacturers can cut out the middlemen and sell direct to consumer, where does that leave these middlemen that are trying to create a brand? That’s what the majority of these sellers are. Many of these manufactures don’t have the acumen to be that middleman. They’re not very good at it. The middleman is very valuable. They are doing the work to build a brand and they’re doing the research on what’s going to be a big seller. There is a place for sellers. Remember,

One of the frustrations about selling products on Amazon is that the platform is changing all the time. But one of the GREAT things about it is that things are changing all the time, too! Every now and then a change is made to the terms of service or tools that make it much BETTER for those selling their private label products on Amazon. On this episode Scott is walking through some of the most recent changes, helping you understand what they mean for you, and showing you how to use them effectively on your products to ramp up sales. If your products are not brand registered you are now SERIOUSLY missing out on new features! For a while now Amazon has been allowing private label sellers to apply for brand registration - a way to register yourself as the only owner of your brand. So far there have only been a few benefits to being brand registered but as of the last week, there’s a HUGE reason to get your products brand registered - you can get new formatting tools to make your product listing stand out in some special ways. Images, text enhancements and formatting, additional bullets, and more are now yours - but only if you’re brand registered. Find out how you can take advantage of it, on this episode. What if you could build a long form sales page for your private label products? Leadpages and ClickFunnels are two of the popular landing page software services that enable you to build sales pages on your own website. Statistics prove that landing pages of this sort are much more effective in making sales. Now Amazon has created some template-based features for all brand registered products that make your product listing much more like a long-form sales page. You can find out the details and learn how to start building your own product listing sales pages on the Amazon platform - on this episode of The Amazing Seller. Do you have access to the new Enhanced Content on your Amazon listings? Amazon has been rolling out a new feature - enhanced content - to all brand registered sellers over the past few weeks. But not everyone is seeing it yet. If you’re not seeing this new option in the advertising tab of your seller account then you need to reach out to Amazon to see how you can get it. Chris and Scott walk through what they suggest you do if Amazon has not given you the enhanced content yet, on this episode. Now you can get rid of hijackers forever - by getting brand registered. For quite a while now it’s been possible for someone to list products under your product listing and eventually take it over, leaving you with no control over your own product listing. But Amazon has now created a way for you to prevent that from happening, but you’ve got to be brand registered first. But not everyone gets approved for brand registry the first time. How do you keep working to get your products registered if you’ve been rejected? You can find out by hearing what Scott and Chris have to say, on this episode. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:05] How you can get in on the next live workshop. [1:54] Enrollment for the private label course is closing! [3:54] What is enhanced content and where can you check it out? [7:20] The templates and layouts that can be used for the enhanced content. [13:35] How this new change is like a long-form sales page. [15:00] Be sure NOT to include testimonials in these new fields. [24:24] Why it’s vital that you get brand registered immediately. RESOURCES MENTIONED IN THIS EPISODE www.TheAmazingSeller.com/workshop - get the replay of the live workshop http://theamazingseller.com/261 - episode about brand registry www.TheAmazingSeller.com/FB - join the facebook group  

A bonus Wine Chat with Rick on Amazon.com’s announcement that they’re now selling wine. Now Amazon really does sell everything! Go to http://www.amazon.com/wine to see for yourself! We discuss the implications of this move and whether or not we think it will work..this time around (three’s a charm, or three strikes and you’re out?). Here’s the link to the Press Democrat article that Rick referenced: “Amazon gets back in the wine business” Enjoy and let us know if you’ll be shopping on Amazon by writing a comment below or on Facebook or Twitter. Can’t wait to hear from you! [...]

The word of mouth in public has never been as fast and worldwide with the Twitter growth. More important than marketing or advertising is what your community, your users, are saying about your product or your brand.Listen first to everything being said about your brand on Twitter search (follow the space as well, your competition and the key players)Sort what you see into categories, here are a few:complainsproduct suggestionsnew features requestsbusiness opportunitiescongratulationspeople recommending your products to their friendsetcDecide if there is an action needed or not to every single one, I would go for the negatives and help request firstAnswer them as fast and as best as you canGet into a private conversation with the user if the conversation continues and follow up until he is happyIt is easy to describe how to do it best but much more difficult to actually apply it to your brand especially if people talk a lot about it. I think it is worth the time and resources investment.A good case study: Robert Scoble yesterday saw me saying on Twitter that our web host for Seesmic, Servepath, went down for more than 5 minutes and took some of its customers sites down entirely. Robert follows me but probably also follows Rackspace his new employer. Robert took this opportunity to write a blog post and we got into a conversation on Twitter and his blog.In a matter of minutes, representatives from both Servepath (our host) and Rackspace (Robert's company interested in getting our business) started to get in the conversation with many customers of both commenting at the same time. It was priceless information about their services but also competitive information for the companies themselves. All in public, that is very new.I have insisted that I was not dissatisfied in general by Servepath but of course annoyed that we went down entirely for a significant time given the budget allocated to our hosting. Now Amazon went down a few times too and I take it Rackspace has its problems too, but this is not my point here.Brands who are not listening will fail but listening is not enough. Very few of them actually start getting immediately in the conversation. I saw an article and that was explaining the popular shoe brand Crocs was going out of business and in a matter of minutes their community manager answered saying that as any business they were going through tough times but that they were safe.Congratulations to all these brands for their transparency and more important, for getting in the conversation, including on week-ends!