Podcast appearances and mentions of manny coats

Unlock the secrets to boosting your Amazon sales without crossing the line with product inserts as we team up with our Freedom Ticket instructors, Kevin King and Rafael Veloz of Share It Studio. This episode is your ticket to understanding how to legally and effectively use product inserts to build your brand and keep customers returning for more. Ditch the confusion and stay ahead of the competition with actionable insights and real-life examples, including Kevin and Rafael's success stories with calendar sales and customer-retaining newsletters. Prepare to transform your customer experience and drive repeat purchases with inventive strategies that resonate with your audience. We'll reveal the power of no-code apps as lead magnets, the smart use of QR codes, and how to craft calls to action that balance immediate sales with long-term loyalty. Rafael's Telly award-winning expertise shines as we navigate the nuances of customer engagement, ensuring your marketing efforts are not only effective but also compliant with Amazon's stringent policies. Wrap up with a toolkit of marketing finesse, from leveraging QR codes for product-related apps to utilizing calls to action that truly speak to your buyer persona. Whether it's offering warranties, discounts, or even prize draws, we've got you covered with legal and effective strategies that hook customers in. This episode is brimming with tactics and takeaways tailored to help you master the art of Amazon product inserts and skyrocket your e-commerce success. In episode 564 of the Serious Sellers Podcast, Bradley, Kevin, and Rafael discuss: 00:00 - How To Build An Unbreakable Brand With Product Inserts 00:59 - Advanced Amazon Product Inserts Discussion 08:57 - Leveraging Mail Leads for Calendar Sales 09:09 - Maximizing Sales Through Package Inserts 13:59 - Strategies for Amazon Product Insert Cards 18:10 - Enhancing Customer Feedback With QR Codes 26:35 - Amazon Review and QR Code Guidelines 27:15 - Prohibited Methods for Soliciting Reviews 31:02 - Generating Effective QR Codes for Customers 34:45 - Dog Treat Sample Pack Promotion 36:34 - QR Codes and Call to Actions ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Is it okay to do product inserts on Amazon? If so, what can and can't you put on those? We bring on Kevin King and expert guest Rafael to answer these questions and more. How cool is that? Pretty cool, I think. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and we have our monthly special. This is called Seller's Edge, and this is actually a unique one, a new thing that we're doing, where we recorded live a module that's actually going to go mainly in the Freedom Ticket program about advanced Amazon strategy, and this one's going to be all about Amazon product inserts. There's a lot of misconceptions out there and so we brought on some people to talk a little bit about it. Now, the main core of this workshop that we did is actually in Freedom Ticket, all right. So. if you guys don't have a Freedom Ticket, any Helium 10 paying member has access to it. So, if you're a Platinum member, make sure to go into your Freedom Ticket account or your Helium 10 account and then hit Learning Hub. You can get the full details. Bradley Sutton: What we're going to have here is some clips from that training and then we're going to have a lot of the Q&A. What we did we did this live, where a lot of people were watching this training and they were giving a lot of questions like hey, what's okay to put in inserts, and can I send people to another website, and can I do this and can I do that? Kevin King got a little riled up there a little bit on some of the questions we were asking. So again, we're going to just give you some of their presentation just a little bit, and then mainly focus on the questions that you guys were answering. I'm positive. A lot of these questions are the same exact questions that you might have on inserts as well, so let's go ahead and hop into it. Kevin King: So I met today's guest Rafael around 2019, maybe 2020. But it was in 2020 where I really first got to know him. The guys over at PickFu actually came to me and said, hey, we're going to run this contest with like four different agencies and we want to feature your product. And at that time I was doing a hand sanitizer as a company called Germ Shark and I said I'm sure they said these guys are going to compete, they're going to create videos, they're going to create images, they're going to create A plus content. And then you get to go through it all, Kevin. You get to decide which one you like the best, and then it's up to you whether you want to go with them and pay them or not, if you, if you like it enough. And so, uh, Rafael's company, uh, Share It Studio was one of the winners. There was two, two companies that actually kind of came close uh, real close to each other, and one of them I liked one of their things and then them I liked the other thing, but a Share It Studio did the best job overall and they ended up creating a really a kick-ass video for us and a whole bunch of really cool content. So that's where I got to know him and you know this guy. His background wasn't necessarily an Amazon seller. He was a three-time telly, award-winning marketer and filmmaker, and then he decided to go out on his own and he saw this need in the Amazon space, where there's just not a lot of good agencies creating good, good imagery and video content. So in 2018, he founded Share It Studio and as a marketing Amazon specific marketing agency. Kevin King: Now they do a few things. It's not Amazon, but they focus on Amazon and it's they really want to set themselves apart, but not just saying, okay, we'll create some pretty pictures and we'll make some nice videos, but it's data driven. So they're actually looking at the data, looking at what it is that they actually need to do. What are the trigger points that are going to make people buy? Not just create a beautiful video that looks great, but what can they say, what can they do? What about those first three seconds? And just create a really custom, bespoke package of creative services just for Amazon sellers on the Amazon platform. They look at everything from. They do everything from PPC videos, premium A plus content, images, branding and a whole lot more, and they're really good at what they're doing so. Kevin King: Rafael is going to be coming on in just a minute and sharing us today specifically on package inserts, and before I bring him on, I want to talk about package inserts for just a second, because there's a lot of, what I believe, misinformation out there when it comes to package inserts. There's a lot of people that say you should not use package inserts on Amazon. You will hear that on Facebook groups. You will hear that from some of the people that help fight against Amazon. They say don't use package inserts, don't do it, you're putting yourself at risk. I 1000% disagree with that. 1000% disagree with that. I think there are certain things that you should not do on a package insert. Those anything you know people say well, you can't direct traffic off of Amazon. Bs, yes, you can. What you cannot do is put your package insert or your URL. If you read the terms of service carefully, Amazon says you cannot direct traffic off of Amazon, but that's on Amazon. That means that don't put your URL in your product photos. Don't put something in, don't email you know, using the customer follow-up something to take them off of Amazon. Anything on the Amazon platform in imagery or text. You cannot send them off of Amazon to do something that is against the rules. But when it comes to your package insert, all the big brands look at Sony, look at any of the big brands they have package inserts for warranty registrations, for accessories, for different things. It's totally fine in my opinion. But there is a line you have to draw and this is where a lot of people get in trouble and some people don't understand where that line is. Kevin King: You cannot do anything to influence reviews on Amazon, and that means in the old days people would say please leave us a five-star review, click here and they would take you to the review page. You can't do that. You can't put a smile and five stars. Five stars is a kind of a trademark icon of Amazon. That kind of indicates give us five stars. You can't do that. You can't say something like if you have trouble with this product, please email us. Don't contact the buyer, don't contact Amazon or contact where you bought it. If you have trouble, contact us. Otherwise, please leave us a review on Amazon. That's directing negative traffic to you, even though that's a good thing to do. You want to take care of the situation that's indirectly directing negative remarks that might have been a bad review to you. There's other ways to say that. You can say something like if you have any questions, feel free to reach out to us, something like that that has no indication of. If there's a problem or there's something wrong, we want to fix it. And I understand you're trying to steer bad things away and you're trying to be good, but that can be seen as as as a negative. Or what happens a lot of times is people will have some sort of innocent package insert and then they will, they will send that and send it to a warranty page or some sort of registration page and then in the follow up sequence so everything is clean, but in the follow up sequence there's something that's a little gray or shady and that's where people get into trouble too. So but if you're doing the package inserts right, and I think you're totally fine and there is a way to do them you know I get a lot of Amazon packages and a lot of times I throw the package inserts out. Kevin King: I mean, it's one of the first things. I used to look at them to see what other people were doing. But now, obviously, I probably get 20 Amazon packages a week. I probably look at one package insert and that's what Rafael is going to show you today is some ways to make sure that that yours is the one that I'm looking at, and there's a reason that I only look at. One is because most of them suck. They're little business cards or they don't have good graphics, or they don't catch my attention or they're buried in the package in the wrong place. There's a whole number of reasons that I don't look at where there's no value to looking at it. It's just a bunch of text, or they all look the same. There's ways to stand out, and I use a package insert, and my calendar business is one example that I like to give, and what I do is I put a four by six card in there and I say congratulations, you've won a free calendar. That's what the package insert says, and what that package insert then says, because I'm selling calendars. Calendars are like selling milk they go bad. Kevin King: So right now we're in May of 2024. Most people don't want to pay full price for a 2024 calendar. The year started five months ago, so it's hard to sell them. So if I have extra calendars left over, I got to get rid of them. I can throw them away, I can donate them somewhere, I can try to liquidate them, but what I do is I use my extra calendars as a premium and so I say congratulations, you've won a free calendar. Just pay $10 shipping and handling and you can go to my website and get the URL out there and enter this code to get the calendar for $10. Or you can send a check or money order in the mail. A lot of people send checks or money orders in a physical envelope in the mail to my post office box and it works really well and I get a lot of leads that way. What do I do with those leads? The next year I've got 17,000 people on this list. The next year, when my calendars come out, calendars are pretty much bought between mid-November and mid-January. That's the big two months that most of the sales happen. You're selling 400, 500, 600 a day of some titles, but in September people aren't really thinking about 2024 like last year, so they're buying like two or three calendars a day. But that's where I use my list and I send them out. Kevin King: If I have their email, I send an email and I also send a physical postcard through the mail to them and says hey, the new calendars for 2024, or, in this case coming up 2025 are out. You can buy them directly from me and pay $9.95 shipping and handling, or you can go to Amazon, if you're a Prime member, and buy them on Amazon and get free shipping. And what does that do? It allows me to launch my product completely with no PPC, no launches, no having to do Vine reviews, no, nothing. Because people go and I have four different titles and a lot of them. They buy all four, so that gets them in the frequently bought together. And then they also buy other calendars so they might buy a motorcycle calendar or something like that. So then I start showing up on these motorcycle calendars as customers who looked at this or viewed this or those sections. And I started this flywheel going and I'm selling two or three a day in September and I just ride that wave all the way up and I do zero PPC for these calendars. I do zero launch and that's the power of a package insert. And then I can sell these guys other calendars that are not available on Amazon. Kevin King: I do it for my dog products with a dog sample packs. I do it with a lot of things, but in nowhere in there and no my emails, nowhere do I ever ask for a review? Do I ever indicate five stars? Do I ever indicate anything that's manipulating the system? It's all above board and I've been doing this for 20 years and there's nothing wrong with it. Usually, if you dig deep and someone says I got in trouble for package inserts, I didn't do anything, look deep into their package insert or into their funnel and you're probably going to see that there is something that's a little on the edge there. So if you keep your nose clean and do this right, it can be powerful. And so Rafael is going to come on right now and he's going to spend some time showing you some really cool ways to actually do package inserts. Hey Rafael, how are you doing, man? Rafael: How's it going, man? Thank you so much for having me. I really appreciate it. It's an honor. Kevin King: Appreciate you coming on and doing this man, this is going to be great. I'm looking forward to seeing what you got. Learn a few things myself, hopefully. Rafael: All right guys. Thank you so much for being here. I really appreciate your time. I am the Founder and CEO of Share It Studio. Actually, my background was in law. I went to law school. I did four years of law school in Venezuela and then I went to filmmaking because I hated law so that's like a really little fun fact. And then I started working and I graduated from filmmaking. I started doing filmmaking, I moved to New York, etcetera. I worked in a lot of companies CNN, Nickelodeon and then in 2018, I was working for Nickelodeon and I decided to quit because I wanted to be an entrepreneur. I wanted to get out of that rat race, which I think a lot of us maybe were there and wanted to escape. So, yeah, so let's get started. Rafael: So this is a little bit of what we do at Share It Studio. I just wanted to give you a glimpse. I'm not trying to sell you anything. I'm just trying to give you a glimpse of what we do. So we only focus on creating content. Why I feel like a jack of all trades is a master or none. We like to specialize in one thing, one thing only, and anything that has to do with visual and visually enticing or visually manipulated. You could say a little bit that buy or that conversion, so anything that has to do with videos, listings, et cetera. So what are product inserts? You can read this, I know you can, but in my own words it's a way to give the customer more experience, right, to give them more value. The more value you give, the more value you're going to get in return. So it's a powerful tool, obviously, to enhance the customer's experience. You can request feedback, you can promote your repeat purchases. It's all going to depend on the product itself. It's the same thing to have a product insert for supplements for a hand sanitizer than for a garlic press, for example. Those are consumables. You can repeat them. The garlic press, you can probably buy one when it breaks. But if it breaks too fast, it means the bad quality garlic press, right? So, depending on your product, I would say try to steer and try to analyze and strategize that product insert. Rafael: Okay, let's keep going. So do's. Some basic do's. Deliver value. This is like just a general thing in life. Let's go into newsletters. I don't read newsletters. I find newsletters actually very boring or they're all the same. But I came across and I'm trying to plug this in in any way. But I came across one a few months ago which is Kevin King's newsletter right, the Billion Dollar newsletter and there's so much value that I actually enjoy reading them. That's because it's given me value, like a bunch of value. If it wouldn't give me value, I just would discard it, archive it or read it or delete it, et cetera. So make sure you deliver value. It's the most important asset. If you do not deliver value, you're not going to get anything in return. Some ways you can deliver value additional usage guidelines, care recommendations, general insights, coupons, customer experience. There's a lot, a lot of ways. Right, make sure you maintain informativeness, meaning that you are talking about your product's advantages or attributes on the product. That's dependent on the product. Again, these are all dependent on the product that you have. It's gonna. It's not a, it's not a one. It's not a cookie cutter, it's not a cookie cutter template, it's more of a. What do I have? What fits into this mold type of situation from my point of view, at least in my experience? Rafael: Encourage reviews. You want to avoid 100% encouraging any positive reviews or avoiding getting, or encouraging avoidance of getting negative reviews. Like Kevin said at the beginning, that goes against Amazon's TOS and, just like the taxman, the Amazon man is also going to find out at some point. Okay, so I would say, steer away from that. So politely, solicit feedback from the customers. As simple as your feedback matters could help. Extend support. Again, it depends on the product, but extend support If it's maybe it's a product that it costs I don't know a hundred bucks, most likely if that product is a little bit faulty or people don't understand that because it's hard to assemble, or something you can extend support, maybe a video, maybe a hotline, maybe an email I don't know something that gives them support. Um, cross selling if your product, you can match it with other products. For example, I'm going to show you an example in a bit of a baby product. But let's say you sell in the baby category and there's a lock and you're selling a lock um securing mechanism for the door for babies, right, and you and you can also cross promote the outlet protector for babies. So you know you kill two birds with one stone. Rafael: Don'ts. Avoid soliciting positive reviews, guys. Do not do that. That's like bad, bad, bad. Referring from cherry picking reviewers, such as what Kevin said, like hey, if you're having a bad experience, you know, come back and we can help you before you leave a bad review. That's a no-no. Steer clear from external links. Like Kevin said, Amazon wants everything in their ecosystems. What I've seen recently, though, is that they send them to a landing page, but the payment processing takes them directly back to the Amazon page. So what does that mean? That means that, from the product insert, it takes you to the landing page. You gather data from there, like the pixels, the Facebook pixels well, that's not Facebook anymore, it's the Metapixel, et cetera. Now you have marketing data from there, and then it redirects them back to Amazon. I've seen that recently. Eliminate misleading information, false hesitations, exaggerated claims, deceptive details. You want to be as transparent as possible and as truthful as possible. Remember, giving value is about being real, maintaining real, and abstain from manipulation. Definitely abstain from manipulation, because that's also you're trying to cherry pick that review. Okay, and avoid interfering with packaging. This is more on your end. You don't want to have a package that's extremely hard to open because of the product insert, because it's not going to give value to the customer experience, and customer experience is everything. All right. So it's a simple thank you enough. It could be, but you know it's there's not more, so it's basically wasting your money. Rafael: So if you want to win and if you want to actually get results, you should definitely take action. So things you should include you in your insert cards. Things I would include that we've included with our clients is warranties, how to guides, how to take care of the product, benefits of our products, guidelines, but it's going to depend again on the product. I want to make sure that everybody understands that it depends on your product. But, in summary, if you want to get value, you should get value. That's a rule of thumb in life. Actually, we should all get value in life, so we can get something valuable as well. So type of products, inserts or strategies. So review hunting that's like the most basic one, right? You want to get reviews. The most reviews you get, the better. I'm gonna show you some examples afterwards. You can put up a QR code and ask for feedback. You can use jokes, for example. So you put the joke and then you put the answer. Kevin usually actually does this. He puts stump bases in the beginning of the email newsletter and then at the end, he gives you the answer. This allows him, this allows that you read through the whole thing and then you have a reward at the end, which is kind of cool. So, for example, for this one, this is plainly emotional. Hey, scan this QR code and speak your mind. That's it. I just want your feedback, and your feedback means the world to us. It's very important. You're being sincere, trying to be as sincere as possible. Rafael: This is some of the content with this. For this seller, we also did that his packaging and he inserted it. And also, you added more value. He's not in a lead generator. So if you want to watch this video, it's time to install this. Watch this video, right? So you scan this QR code. Basically, it takes you to a landing page. It asks you for your email to unlock or to send the link of the video to that email. So, right there, you're getting more information. A simple joke is cool. So what type of candy is never on time? Chocolate, you get it, I didn't know. So ChatGPT helped us with that, by the way. So, yeah, so after they peel it, okay, and then, hey, since we're here, share your experience with our candies, and then they scan your codes. You know you're asking for it. All right, this is for stickers. Rafael: And another type of strategy is free purchase marketing. So there's a couple of things you can do. You can add custom coupons and you can add also cross-selling. So a coupon is you'll we all know what well, maybe there's new or sellers. Here's coupon is just basically a way that you give them something, a discount or, yeah, a discount for the next purchase or the new purchase or something, and cross-selling or it could be even an external coupon and cross-selling is when you promote something, another product, okay, based on that product, that at least simulates or in some way it connects with the main product that they just bought. So, for example this is the example I was going to give you it's a baby clear outlet plugs, right, and the baby toilet plug. So, welcome to Parenthood. Since you bought this, we want to help you. Here's more things that you can get and you're going to get these products. You head to storefronts and you get some offers from those products. Boom, so they're buying this, but they're also, oh, these guys also sell this, because maybe when they get this through their Amazon. They're like oh, I also need this. So you're cross-promoting that seller. Okay. Rafael: So list building it's extremely important as well. As we all know, Amazon is their own ecosystem and they have the last say in everything. So, like Kevin was saying about his calendars, it doesn't matter if he sells them on Amazon or not. He has a list. So Kevin doesn't even need PPC because he has a whole list already. So that's one of the things that you should be doing list building. So it's basically just as a gift. You can create a strategy. Number one is a gift. Basically, you create a lead magnet from your website or app and you just tell the customer like hey, you want this, we need this in return, and they gave you this, which is this well, you can ask for several thousand information, email, phone number, et cetera. Or strategy to a newsletter. You know, create a newsletter with interesting content to promote, to promote it and put it in your insert card. You're giving value. For example, we have a client that he sells bonsais. I didn't know this, but bonsais are very much. It's like a culture, like there's like a thing for bonsais and people are really into it. So they read newsletters, they read articles, they see videos, they watch videos. Part of this newsletter is giving value to them, so that's how they're building their list, also through social media. Rafael: This is, for me, the best strategy up to date, which is an app. Why? it's also going to depend on the type of product you have. But why the app? Because the app you're always going to have them there. There's nothing more intimate right now, technology-wise, than the phone for a human. It literally holds our work, our life, our secrets, our laughs. Like, if you leave your house without your phone, most likely you're gonna return back home just to get your phone, because it's literally a third arm that we don't have. So by having that, you have so much access to that particular buyer. For example, this is QR an app that it's going to help you, you know, work out and it's going to give you a workout. It's a workout app, right? This is the one I'm using for to get ready to for BDSS in Hawaii soon Kev. I'm just kidding, I don't have a six pack, so this app is going to help you that and there that you can promote also other types of products. For example, I have another app which is a scale. I bought a scale and that scale helps you track your weight through the app. And through the app, sometimes I get push notifications which is hey, we just launched this product, would you like to look into it? Or hey, we saw that you're hitting your fitness goals. We have this new product that can help you reach those fitness goals, et cetera. So there, you're going to give a lot more value. And what are they doing? They're just cross promoting, they're cross selling. So that's, I mean, I think that's brilliant. Rafael: Remember, one step at a time. It's depending on your level of being a seller. If you're in stage one and you just launched your product, focus on reviews. If you want to do everything at the same time, great. But if not, if you want to take it step by step, focus on reviews, then focus on repurchase marketing and then build in a list all right, but this is a must at the end. If you want to build a brand, building a list is a must. Another thing if your package is, you don't want to create it in any way possible, like you know, maybe you don't want to destroy or interrupt this opening process you can add it to a label like the top, because you all know that it can only be a sticker, for example, every bottle or not every bottle. Most of the bottles have a seal on top right, so if they have a seal, why not put it there? They either way have to open it up, so why not put your discount or give them that value there? For example, these are supplements. Hey, next bottle you get 50% off. If I like them, I'm going to use that 50% off coupon 100%. Rafael: So another thing that you could be doing, which I love this one is A-B testing. Marketing, just like life, it's not one plus one equals two. Marketing is just trial and error. Trial and error. Obviously, you're spending a bunch of money. You're investing a bunch of money into your future, so you want to mitigate that fail as much as possible. For example, when we were doing Kevin's videos for the Germ Shark, we ran like 100 pick food tests. We were actually the company that ran the most pick food tests. Why? Because we want to mitigate the most amount of errors as possible. We didn't come out of the studio we're like, oh, let's just create this, it's going to be a winner. No, we tried it out a lot of times. So what you could do is, in your packages you can have two QR codes and see which one converts the most, depending on your product. Again, and you know, get creative and that's it. Um for overachievers, make sure that you're evaluating your KPIs. So repeat purchasing metrics. Are they buying this again? Is this working? Is it not working? Brand loyalty metrics. Are they going back? Are they not buying back off Amazon influence, Amazon attribution, advertising and sales. Percentage of off Amazon sales. For example, Kevin gets a lot of off Amazon sales because he has that list right and that is it. Kevin King: That was good, good stuff, Rafael. I want to just do something real quick before we get into answering specific questions. Come and listen to what I'm about to say. You, absolutely positively, can send people out of the Amazon ecosystem. Okay, you do. You can put your social media links. You can put a link to your website. You can do that. Quit following for the misinformation that's all over Facebook that people are talking out their ass, that don't know what they're talking about are doing. Quit it. Quit spreading this stuff. I see this in the chat and it pisses me off because you're wrong. This is one of the reasons I created Freedom Ticket back in 2017, when Manny Coats came to me and said hey, do you want to create Freedom Ticket? One of the reasons I did is there's so much misinformation out there. Quit falling for it. You can absolutely do it. There's certain things you cannot do. Raphael showed you that Bradley just posted in there like you, don't want some people to go buy this on Target instead or Amazon's competition, but if you're going to create an app, that's a brilliant thing. You can create apps with no code software now, with AI, you don't even have to be a programmer. You can go and create a very basic app and say it's a great lead magnet, download this app. You know, he said he showed the example of the one that's for monitoring your weight. Um, which is probably a little bit more elaborate, but you can create a very simple little app. People are more likely to download a cool app that goes with their product than they are. Um, you know, if I'm doing dog treats, I could do a dog training app. You know it's got a few videos embedded in it and it's a great lead magnet. Kevin King: You can send people off. What you cannot do is anything around reviews or influencing reviews or something like that. But you can send people off, you can capture information. Just don't do anything that would hint at influencing reviews. That means putting five stars. That means saying leave us reviews and then putting five stars under it to say, kind of imply that you want five stars To say if you have a problem, contact us. Otherwise, go leave a review on Amazon. Don't do anything, don't offer discounts. If you leave us a review or if you do that, I'll give you a coupon. Don't do anything like that to incentivize reviews on Amazon. That you cannot do, and don't even do it on your own website, just so that there's no gray area there. But you can send people off and they can buy things on your website too. Okay, so I want to get that straight. Okay, so quit falling for the misinformation, quit. Bradley Sutton: All right, tell us how you really feel, Kevin. But let me start pulling up some questions. First of all, we answered Oleg. Oleg says Kevin answered my question before I even asked. That's perfect, all right. So let's just-. Kevin King: No, I think Kane says you can't. Yeah, they don't want you sending to other marketplaces, like that's what Kane just said here. You can go to your own website and they don't want you sending people over to Target or to eBay or over to a competing website. I would steer clear of that kind of stuff. Saying our product is available and you put the Amazon logo, the Target logo, the Walmart logo, that is a no-no. But taking them to your own website to do after-sale warranty, to get an app, to get some sort of other accessory for your product that's, an add-on to the product, or to grab a coupon for their next order on Amazon, all that is fine. Kevin King: Hope says that coupon codes last for 30 days on Amazon. Then you have to create a new one. So you can't. What you do is you put a, you create a QR code you can use Bitly or whatever your favorite QR code tool is and create one that goes to a specific landing page and then you update that page every 30 days. You create a new coupon and you just update the page. You update that page so that QR code stays the same. So even if your product doesn't sell for a year, you're updating the page, not the QR code to a specific place. That's an easy workaround. Rafael: Yep, and also not even coupon codes. Maybe you want to offer something new now, that QR code that Kevin's saying that you can update. You can do whatever you want with it. It's your QR code, basically. Bradley Sutton: I have one here. I know what I saw here that would have got this flag, but I just want I'm curious about what Kevin saw. Maybe you saw this one. But Maria says hey, I know somebody who had an insert that said let us know how we did Leave us a review on Amazon. We value your opinion. With a QR code below which said for a free book on the dangers of what their product was working to protect. Scan the QR code and Amazon close the listing, force the seller to remove these inserts. The seller did not ask for positive reviews. Is it not okay to ask for reviews at all? I know what I saw here, that that might have triggered it. What about you, Kevin? Kevin King: That's an incentive. You're basically I mean it doesn't directly word for word say it, but that can be read as an incentive that if you leave us a review, we're going to give you this free book. You can't do that. That's a no-no and that right there is an example of you've got to keep your nose super clean on anything around the words reviews and you're tying them together. They didn't say hey, go leave us a review and we'll give you a free book, but they tied them together in that same paragraph and you can read into that. That's kind of what they're implying. Don't do that. That will get you in trouble. As far as number of QR codes, I would never do more than two and put them on opposite sides of the page or opposite one at the top, one at the bottom, or opposite sides on the bottom so they don't get crossed. But I would never do more than two. One is best. You always want people to take one directed action. One action is always better than multiple and confusing them. But if you have a valid reason, you could put two, and I think that would. That would be okay. Bradley Sutton: All right. Mahak said how do I generate QR codes to direct customers? So there's, you know, any QR code generator can do it Helium 10 Portals. If you have access to Helium 10, you've got access to Helium 10 Portals you can create the QR code there. You know, Rafael showed some examples of QR codes in his presentation, but pretty much any QR code. Rafael: And also Mahak, it's not just creating the QR code. Make sure it's something like Kevin said, like it's in their face, like they want to see it, they want to scan it and it's not just like scan this, because most likely they're not going to scan it. You want to get, I would say, 5%, 10% of those QR codes scanned at least. If you're getting less than that, you should re-evaluate how you're presenting that insert packaging. Kevin King: Hope what you just asked is a no-no. Can I ask for an honest review in an email follow-up after they enter the review on a landing page? No, don't do that. Basically, Amazon will see as like you're filtering reviews. So you're saying, go leave us an honest review on our own landing page. They're typing it and, even though you made the confirmation page, may automatically say, uh, please, uh, you know, be kind and post this to Amazon or somewhere whatever. Amazon could see that as that you're filtering. Like if they left you something negative, then you're not asking them to do it, and if there's something positive, you are asking them to do it. So don't, don't do that. You can ask, you can say on your we love reviews, please leave us an honest review. That general wording by itself, with nothing else around it. Any other stuff about a free book or something is like way down the page or somewhere else or not even on there. That should be okay. You got one um. Bradley Sutton: Marcy says how many QR codes per insert do you think is acceptable? I've got one for my YouTube and one for my Facebook group. I want to add one for man. She wants QR codes all over the place. I want to add one for a 10% off, a coupon with an attribution tag so I can get the brown referral bonus. What do you guys think? Kevin King: Uh yeah, I just answered that. I said don't do more than two, don't do more. Rafael: Okay, I would present it. Marcy, maybe I would present the 10% in a different way. Maybe not a QR code, maybe it's just like literally just a code. But again, that does expire, like Kevin said. But I'm with Kevin 100%, I wouldn't do more than two. Like you saw in the light bulb example that I gave you, there was one at the top, one on the bottom. It wasn't next to each other, because it can get tricky like that. You want to separate. Even the color was separated in the package. It was like a different color in the background. So you want that separation as well. Kevin King: Tadara is asking can we add samples of other products and inserts or offer to send free samples? Yeah, you can add samples as an insert, especially with little accessories. Here's a free. If you're selling something sewing, here's a free button kit. Or here's a free bead kit or something. You know we have 16,000 other colors available on Amazon. Here's a free sample as a gift. You know there's little gifts like that work. I mean there's a video. Rafael will understand this there. Back in the day before that everything was digital, I had to order to do all of our video production. We had ordered beta tapes and we had ordered these big beta tapes, uh, and HD tapes, uh, these, you know, they're big like squares that you put in the big cameras and we'd order them out of this company in Philadelphia and every time they would send me these, these packages, uh, with my shipment of 10 tapes you know these tapes were like a hundred dollars a piece or something I would get two little packages of M&Ms, like you see at Halloween, the little, tiny, little sample size packages of M&Ms, and during the summer they didn't put those in there because, but instead they put a note sorry, due to the heat, these might melt, you know, and so they wouldn't put them in and it would always tick me off that I didn't get those two little packages of M&Ms. These are, you know, 20 cents. But the fact that I would get those in there was a thing so surprising people with a gift can be great. Kevin King: Another thing that I've done with a power to insert on my dog products is I've offered us I've had where I sell antlers, I sell bully sticks, I sell duck treats, I sell a variety of other dog treats, and what I'll do is I'll make a sample pack and I'll say get a free sample pack of all of our seven dog treats on Amazon that we sell on Amazon. I'll put a picture of the Amazon listing photo and actually you know and put it, put it on there and say we'll send you a sample pack with this along with a coupon. Just pay $7.95 shipping and handling. It costs me like $4 to send it out. $3 basically covers the cost. I send them a sample pack through the mail. That way. They have to give me their address, they have to give me their phone number because I'll say this is for how we deliver delivery, updates and shipping tracking numbers is by phone, so give me a valid phone number and then we send that sample pack out and in. There is a sample pack, and then there's a coupon that says get this on Amazon. I mean 20% off your first order, your first bag, use this coupon, it works really well. And then I capture their name and email address and I'm driving stuff back to Amazon. I'm creating this whole circle and it works really, really well. Rafael: Amelia has a good question. Bradley Sutton: So Amelia said here can you improve our current package design? If yes, would the insert card and the package design be connected to our current branding design and what would the creative process be behind this? Rafael: okay, um, I don't want to do any sales right now, but yeah, we can help you. But just in case, um, the insert, I would say that you do need to, um, to keep it harmoniously, um, I would say like it should be aligned to your branding. That's why it's a branding. It should be aligned to your branding. And if you can actually put it within the packaging, maybe you wanna save money in the insert cards and you wanna put it on top of the lid of the box or something like that. You could do that depending on your budget. So many questions that I have to be able to answer that correctly. But, yes, and the process you do it is what I was talking about. You should have understanding the product, the niche, the buyer persona, their needs, their troubles, their fears, everything that you can gather from them and give them to that, okay. So maybe if it's a fitness product, I'm trying to get fit for BDSS. Okay. So for me, it was getting something to help me maintain my weight scale, understanding where I should eat, what time I should eat. So when I was looking through products to help me with that, the insert cards or the products like the hero images gave me that it was like, oh, this scale has an app. It was through the hero image. I was like, okay, let me check this out, and that's how I got hooked on that scale. So yeah, I hope that answers your question, amelia. Bradley Sutton: All right, we got a question from Joseph, who's got a scenario here. He says all right, I've got this QR code. Says something to the effect of learn more about the benefits of our product here. Takes them to an about page on our brand website, which website is also a Shopify D2C website that has a shop page. Is that permissible? Kevin King: That's a gray one right there. Um, I would that. That's a gray one that one could be seen as either way. Um, I would probably, if I would probably, cordon off that Shopify page. Uh, I think Shopify allows you to do this. I think Esther Frystone has a landing page that goes on top of Shopify that allows you to corner off the rest of your Shopify site, like to focus it on a single product. Um, I mean, if they get creative and they hit a bunch of buttons and they might go back to your homepage, but I would avoid any confusion there. That's a gray one. Rafael: A question really quick from Henry. He says that all products need to have warranties. I'm not saying that your product shouldn't have a warranty, definitely if you want to include warranties. 100%. But what I'm saying is that what's going to take action to scan that QR code? Is it going to be the call to action for a warranty or is it going to be a call to action to like hey, for your next product, if it's a vitamin, for example, that you know they're going to repeat the consumption, here's 10, 15% off. I'm not saying don't include it, of course, 100%. If you want to include it, I include it. But when you say the call to action, what's going to be that action that's going to make them scan it? Is it going to be the warranty or is it going to be, depending on the product? That's what I'm trying to say there, just in case. I don't want to make any confusions there. Bradley Sutton: I was just saying Lance is wondering how to get in contact with Rafael. You can be connected directly to them at hubhelium10.com and just type in ShareIt Studio. They're all over social media as well. Rafael's on LinkedIn. If you're in Helium 10, the easiest way is just go to hubhelium10.com and enter ShareIt Studio and you'll be able to even see. Maybe if you're a certain member of Helium 10, you might get certain discounts with them as well if you're logged in on that page. Rafael: If you're seeing this, this is my insert card. If you're seeing this, if you say Bradley and Kev are the best, we'll give you a really good discount. Bradley Sutton: There we go. I like that. Kevin, you had a question you said you wanted to answer, or was it someone else? Kevin King: I just saw one. Someone said they're doing a. Where did it go? They offer a 100-pound Amazon voucher prize draw each month. It's an image or video tagged on Instagram or TikTok. Each image uploaded gets one entry in the drawing. Opinions, please. Yeah, I don't see any problem with that. That should be totally fine and that's good marketing. Yeah, so you should be totally fine with that. Rafael: Angela Reategui. I hope I'm not butchering your last name, Angela. She asked can I include a QR code for free e-book? Uh, yes, we've done it with clients, especially in the home and kitchen, like food sector. It's worked really well with them. Uh, so yeah. Kevin King: Kane's like says can we offer discounts only on Amazon? Can we offer coupons for our own website? Um it, you can offer a coupon for your own website but, like for accessories or something, I wouldn't do it for the same product. I wouldn't say, come and buy, you know this exact same product. Or you don't want to do stuff where you're putting people into their, into your flow. You know, if it's a subscribe and save type of product, Amazon's probably not going to like it too much that if you're trying to get them to come to your subscribe and save on your Shopify site versus you're on Amazon, that that's a gray area, and so I would. I would just stay away from something like that. But offering them a discount hey, you know you just bought this blender. We have an accessory kit. As an Amazon customer, you get 20% off. It's not sold on Amazon, it's only available directly from us. Then yeah, that should be fine. Bradley Sutton: All right. Well, guys, thank you for all the great questions. We're going to be back here next month with another guest, Rafael, Kevin. Thank you so much for joining. Don't forget to reach out to Share It Studio, hub.helium10.com. All right, guys, hope you enjoyed that training. Don't forget again, the full, actual detail of the training, without the Q and A and all that other stuff, is in the Freedom Ticket course. So go to your learning hub inside of Helium 10. And if you have no idea what Freedom Ticket is, want to get more information, just go to h10.me/ft for freedom ticket. And let us know if you're watching this on YouTube or somewhere else. What other advanced topics would you like us to do? A deep dive, Q & A and bring an expert on with Kevin? Let us know in the comments below if you're watching this on YouTube or another place. Until then, we'll see you guys in the next episode.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Amazon planning major AI revamp that will change the search experience https://searchengineland.com/amazon-revamp-change-search-experience-432913 Walmart experiments with generative AI tools that can help you plan a party or decorate https://techcrunch.com/2023/10/04/walmart-experiments-with-new-generative-ai-tools-that-can-help-you-plan-a-party-or-decorate-a-space/ TikTok halts e-commerce service in Indonesia following ban https://www.cnbc.com/2023/10/04/tiktok-halts-e-commerce-service-in-indonesia-following-ban.html Report: Amazon made $1B with secret algorithm for spiking prices Internet-wide https://arstechnica.com/tech-policy/2023/10/report-amazon-made-1b-with-secret-algorithm-for-spiking-prices-internet-wide/ Serious Sellers Podcast #497 – Amazon Vine 101 + Changes to the Vine Program! https://www.helium10.com/podcast/amazon-vine-101-changes-to-the-vine-program/ Etsy "experiments” lead to loss of income for many Sellers. Sellers noticed a significant decrease in sales without knowing why. After the issue began to be addressed in Etsy Forums, sellers did not know whether it was a technical problem or an "experiment". https://www.ecommercebytes.com/C/letters/blog.pl?/pl/2023/10/1696187388.html Shopify CEO discouraging staff from side hustles that divert attention from company https://torontosun.com/business/money-news/shopify-ceo-discouraging-staff-from-side-hustles-that-divert-attention-from-company Lastly, we delve into the ins and outs of Helium 10's Keyword Tracker and it's boost button which allows you to track your keywords 24 hours a day in various browsing scenarios, a tactic endorsed by none other than Manny Coats, the founder of Helium 10. We discover the direct impact of inventory levels, keyword ranks, and inventory heat maps on your page views and impressions. To top it all off, we'll teach you how to prepare for the unexpected by setting up alerts for sudden drops in keyword ranks and understanding how your inventory location might affect shipping times. This episode is packed full of insights, strategies, and revelations that every serious seller must know - so get ready and join us for the ride!   In this episode of the Weekly Buzz by Helium 10, Bradley discussed: 01:12 - Amazon AI Search 04:02 - Walmart AI Search 07:11 - TikTok Shop Closes 07:45 - Secret Amazon Algorithm? 12:42 - Amazon Vine New Prices 13:34 - Etsy Testing Troubles 14:55 - Shopify Side Hustle 16:15 - Catch Helium 10 In Rumble 16:30 - ProTraining Tip: Boosted Keyword Tracking in Browsing Scenarios 28:52 - Keyword Fluctuation & Inventory Impact on Amazon Rankings ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   Transcript Bradley Sutton: Amazon and Walmart are all in on generative AI search. TikTok shop in a certain country closes. Is there a secret Amazon algorithm that costs consumers a billion dollars, plus a special in-depth pro training on why you should be tracking keywords at different browsing scenarios. All of this and more on today's episode of the Weekly Buzz. How cool is that? Pretty cool, I think. Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that's going on in the Amazon, Walmart and e-commerce world and we give you training tips of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. We've got a lot of news articles that we're going to go over today. And make sure to stay to the end, because I'm going to go in-depth on a topic that I think might change the way you track your keywords. Nothing new, but it's something that you guys need to be doing, and I'm going to demonstrate exactly why it's important. So let's go ahead and hop into the news right now. The first article that we're going to go over is actually from searchengineland.com and it's entitled Amazon Planning Major AI Revamp that will change the search experience. This article says All right, now, this was a document that they're calling this project Nile or something like that, but basically they're talking about Amazon creating AI-powered conversational shopping agents. Now, I saw a lot of the documents that this was on and there's some like maybe some contradictory information. Like they did talk about how, like when, non-personalized search results actually perform better, but then, at the same time, they're talking about okay, this new initiative is going to really put an emphasis on personalized search results. So a little bit of contradiction. I'm not sure which side of the coin I'm on, but at this meeting that Amazon had, they said hey, before you commerce, the sales person in the store was your search engine and that individual knew everything about the products. They would look at you and know what you might want, because customers like you have been to that store before. So this is something that has been talked about for a while, about how Amazon is investing heavily in AI, and then the question is going to, of course, end up being well, how is that going to change the seller experience? We don't know. Bradley Sutton: They say this is going to come out sometime in 2024. I find it very, very hard to believe. It's just going to be like some chat GPT prompt. It's going to take over the search bar. I mean the search as it is now. It's hard to beat that. You test, type in two words like coffin shelf, and boom, you get pictures and prices of exactly what you're looking for. How do you beat that? Anything more is going to cost the customer more work. So I don't think this is going to be something that takes over all search, but some niche searches. Maybe somebody might want to go a little bit deeper and say I'm looking for a coffin shaped shelf that customers feel can be used for displaying shot glasses and has multiple color options. Now could there be somebody who might want to search like that? Sure, I'm not one of them. I'm not going to be sitting there typing all those words with my fingers on a phone, but hey, there's definitely going to be people out there who might want that level of detail, and so it's going to be interesting to see how you can do that, how Amazon's going to integrate this. Is this going to change the way Helium 10 works, or the necessity to optimize, or listening for the right keywords and looking at what has search problem? Of course, not, not at all. It might add stuff later on that you might have to optimize for, but the core functionality you guys have been doing probably is going to stay the same, all right. Bradley Sutton: The next article here is from TechCrunch and also about search and AI, this time about Walmart. This article is entitled Walmart experiments with generative AI tools that can help you plan a party or decorate. It's so funny, like these days, like Amazon news comes out with something, Walmart comes out with something similar. Like the next day, Walmart comes out with something and Amazon comes out with something. I love the arms race here. This is good stuff. It's good for sellers, good for consumers, that these giants are kind of like racing to integrate different tools and experiences. Now, Walmart didn't say in this article which AI models it's going to use to develop these features, but they're experimenting with generative AI and it's going to include a shopping assistant, you know, kind of similar to what Amazon was talking about, and it says here that it's going to allow customers to have a more interactive and conversational experience, as it can answer specific questions, provide personalized product suggestions and share detailed information, all right. So this is going to be something interesting, you know, like it gives an example. It says, for example, if a customer wants to plan for a unicorn themed birthday, the AI displays a wide array of products such as balloons, paper napkins, streamers and so on, instead of having to type in numerous separate searches. Walmart's new AI search tools designed to save customers time that wouldn't save me time, like when I'm about to buy something. I know what I want, you know. So, again, this is going to be something that some people are going to love. Some people are like nope, just give me the old search. You know I'm talking about. When I say some people, I mean consumers, you know. So it's going to be interesting how this goes on. Bradley Sutton: Now, if you're, if you guys are, new to AI and have never you know, have never really worked with it, you know, just real quick segue here inside of helium 10, if you want an experience about how this kind of works, it's not shopping, obviously. But inside of helium 10, guys, on the very top right, okay, on the top right of your screen, right next to like, there's a what's new tab. Hit the button that said that that looks like a magnifying glass. All right, looks like a magnifying glass. And if you do that, it actually opens up a chat window. All right. Now this is using, I believe, chat GPT, and you could say things like how do I track keyword ranks daily? I'm just going to give an example here and I enter it in and what this AI is doing is it's looking through, like our videos and our knowledge base and things like that, and then right here it gives an answer to track keyword ranks daily. You can use the keyword tracker feature in helium 10, simply enter the keyword, blah, blah, blah. So so, guys, I'm not sure how many of y'all know that. Let me know in the comments below how many of you guys knew that there's a full chat GPT AI assistant inside of helium-10 that can, like, answer questions on how to use the tools and stuff. So make sure to use that. And then now think about how that's going to look now inside of Amazon, something similar like that. You know something to think about? Bradley Sutton: Alright, let's switch from Amazon and Walmart and let's go to the next article. This is from CNBC and it's entitled TikTok halts E-commerce Service in Indonesia following ban. Alright, this is not new news. We talked about this last week, how in the Indonesian government gave TikTok an ultimatum of one week, say, hey, if you don't remove TikTok shop and make it separate, we're shutting your whole platform down. So what did TikTok do? Like, fine, we're gonna go ahead and and take away, you know, TikTok shop. So that's a huge blow to TikTok because Indonesia is a the largest market for them in that, in that region. So RIP TikTok shop in Indonesia. Bradley Sutton: Next article is from arstechnia.com and it's entitled Report Amazon made one billion dollars with secret algorithm for spiking prices internet-wide. Now this, this is one of those, those articles that kind of made my blood boil. First I'm like, okay, this is interesting, like what this is? You know, this is new stuff that hasn't been talked about and and if this is true, you know, obviously that's an issue, you know. Finally, I was thinking, wow, finally is there a legitimate thing that Amazon is being investigated on by the FTC. But this thing was called they say, codename Project Nessie, and it says it allegedly works by manipulating rivals, weaker pricing algorithms and locking competitors into higher prices. The controversial algorithm was allegedly used for years, all right, and helped Amazon improve their profits. Now, first of all, it even says here that they stopped using it in 2019. So, first of all, guys, this has nothing to do with any of you sellers right now, because even the FTC, it seems like, admits that this was stopped in 2019, or somebody said it was stopped in 2019. But the weird thing is here is the FTC alleges says Amazon has successfully taught its rivals that lower prices are unlikely to result in increased sales. The opposite of what could happen in a well-functioned market. Like this doesn't make sense. Bradley Sutton: You know the Amazon price matching. Price matching, like, always helps everybody, you know, except a seller. Sometimes you guys remember how I mean those of you who you know. Four or five years ago even, you know you would shop at Best Buy and then you could like price match Amazon and vice versa. Where you could price, you know, if somebody else had a cheaper, amazon would give you, you know, like, a little rebate. Vice versa, if Target had a cheaper Walmart, you know it would make up the difference and things like that. Like that actually helps consumers, because when somebody's running a coupon, that means, like all the other major players would have to, you know, like, run a coupon or run a discount to try and match it. So like I'm not sure exactly what is the problem for for sellers. Bradley Sutton: Now, you know, amazon right away responded and then they said hey, you know, this was a project. Yeah, there was a such thing as Project Nessie. Who named it? You know, they didn't say, but it says they were trying to stop price matching from resulting in an unusual outcomes where prices became so low that they were unsustainable. Okay, it's kind of kind of reasonable. You know, I'm not a little bit of a not sure what's going on there, but hey, that sounds reasonable, right, they didn't work as intended. They said, so we scrapped it several years ago and they kept saying, hey, this is not how competition works. The FTC has it backwards and if they were successful in this lawsuit, the result would be anti competitive, anti consumer, and that's what I've been saying to you. It's like the things that Amazon, that the FTC was complaining about I don't know about this Nessie thing, but was like hey, amazon is like making sellers match low prices on other websites I mean, that's like for the consumer. It's so weird how the FTC is talking out of both sides. Now, this is just what made my blood kind of boil here. Bradley Sutton: Later on they did a press release the FTC and get a load of this. All right. They said Amazon's far reaching schemes impact hundreds of billions of dollars retail sales over here. First of all, yes, I mean like now, you know, best buy Walmart, everybody's got a price match Amazon, you know. And if Amazon, you know, has these, you know that's why Amazon is doing big deal days. The entirety of Walmart now has a big deal day, or I don't know what they call it, holiday big day or something like that. You know, yes, amazon is is affecting a lot of sales, but in a bad way? I don't think so. It's in a good way. It's in a good way because now everybody has to try and keep up with Amazon. And then take a look at this. They say they touch hundreds of thousands of products sold by businesses, big and small, and affect over a hundred million shoppers. The FTC's press release said sell them. Bradley Sutton: In the history of US antitrust law, has one case had the potential to do so much good for so many people Said this dude from the FTC like bro, come on, are you serious around? Like, like we Amazon sellers are, are very scared of this even ever happen? I don't. I personally don't think this is gonna go through, just because it's so, so ridiculous, some of these, these things. But but I mean, you're not helping anybody now who knows? A lot of the FTC thing is still redacted. So who knows? There might be stuff in there that are legitimate complaints, because we know Amazon sellers have a million complaints About Amazon, right, you know there's a lot of things that we don't like. You know, I was just dealing with something today where a removal order was taking like 90 days or something. It's just a pain in the neck sometimes. But the weird thing is the stuff that has been released in this FTC thing, none of it is the stuff that Amazon sellers are mainly complaining about. Yet they're just coming up with this random, random stuff here. Anyways, I don't want to go down this rabbit hole too much. Bradley Sutton: Let's go ahead and go to more positive news here, and the. The next one's coming from seller central, and it is about a new pricing tiers for Amazon Vine. So now, instead of having to pay $200 from one up to 30 reviews, you can get two reviews in Vine for free. All right, you or you can say hey, no, you know what, I only want to get up to 10 reviews and then that's only gonna be $75 or the existing tier up to 30 for $200. So if you guys want more information on this, we actually interviewed one of the leads At Amazon for the Amazon Vine program. Ah me, she was great. It's her first podcast. She did awesome, so make sure to check that out. Episode 497 you could get that episode h10.me forward slash 497 tons more information in that document or in that podcast about the new Vine program. Bradley Sutton: Switching marketplaces we're going to Etsy. This was from e-commerce bites. It says s e-test lead to lost income from sellers. So we think we got problems on Amazon. Etsy just like on their own, just start deciding to do some tests with the titles. Actually, amazon was doing that too for a while, but Etsy gave no notice for these changes. And then they were. They were just like taking random words out of the title and taking punctuation out of title and making it look like the sellers Can't even speak English because the titles didn't even make any sense. And so at you know Etsy sellers. It says they were trying to go back in and fix the listings and stuff. But it's kind of crazy. You know, like Etsy does so many things, like Etsy remove like a few of my products, saying it violates and, and, and you guys think that Amazon seller support is bad. Etsy is a billion times worse. Let me just say that right now, like there is no support, like like they completely suspend the listing and they say there is no way that you can, you know, follow up on this. It's a final you know, don't even ask us about it. Basically, they sent me a message. I'm like what in the world this is like. This is very you know, this is a legitimate Etsy product. So, guys, you know, like, where there's no marketplace out there, that's gonna be perfect, right? Amazon has mistakes, Esty has mistakes, Walmart has issues. We just got to, you know, figure out a deal with it and move on. Bradley Sutton: Speaking of different Marketplaces, Shopify CEO, is this next article from Toronto Sun? Says he's discouraging staff from side hustles that divert attention From the company. Now, this is just something that doesn't necessarily have to do with e-commerce, but I wanted to get your guys opinion on this because, basically, here he said hey, he doesn't want staff to take on side gigs that divert their attention away from the company, says I'm not talking about, like, yoga classes on the side and coaching a, a soccer team or something. You know my kid soccer team but he didn't want people like doing their own Shopify stores and then having it like go big. He's saying, hey, no, if you're a Shopify employee and you actually do, you know, do a Shopify store and it gets bigger, you know, higher staff, or give it away or something. That's kind of interesting. So the reason I brought this article up was I'm just curious about about you guys. If you have Employees in your Amazon business, are you okay with them having like side hustles on the side, you know, like having their own Amazon business on the side, or do you want them a hundred percent focus on your business? All right, that's it for the news today. We had tons of be interesting to see what happens with some of these things that are that are ongoing. Bradley Sutton: Now, before we move on to our really important pro training Wanted to, you know, let you guys know, we're launching new platforms every week. You know, last week we launched on Twitter where we're doing a live video, so make sure to follow us on on Twitter, on twitch as well, and then one platform that a lot of customers want us to get on was rumble. You know it's. I didn't even know what rumble was. It's kind of like YouTube, and then I started watching rumble because on YouTube my sumo wrestling that I always watch Got canceled on YouTube, you know, for some, whatever reason. Now they're on rumble. So I'm like, okay, now I know rumble for sumo wrestling, but now instead of just sumo wrestling, you can know it for helium 10. So, guys, go to h10.me Forward slash rumble, make your own account if you don't have one h10.me forward slash rumble, and then hit follow here and then you'll be able to see we're uploading like old helium 10 podcast Episodes and training videos and things like that. Bradley Sutton: All right, guys, let's talk about keyword tracking. You know a lot of customers ask me what is that boost feature and why is it important. You know, like why? It's kind of annoying, I don't want to have to click it every 10 days, so I'm just gonna forget about it unless you tell me why it's important, all right. So for those who don't know, boost is the feature where, inside of keyword tracker, you hit this rocket ship Over here and then what it does is it starts checking keywords 24 hours a day, 24 times a day in different browsing scenarios. All right, so that's the key there, and so I'm gonna show you why helium pen has been doing this. Oh, I mean and this is, this is nothing new like 2017, when keyword tracker first came out 2018 as well, it had boost, all right, so so this is something that Manny coats, the founder of helium 10, is very important to him. But why is the question? Bradley Sutton: Well, why do we need to check different browsing scenarios? First of all, what is different browsing scenarios mean? Different browsing scenario is an edge browser, a chrome browser, edge in private mode, chrome incognito mode, safari browser, a mobile browser, a zip code in Minnesota, an address in Miami Florida. So it's like geo location, you know, like different addresses. It's also different browsing scenarios logged in, logged out. Basically, what happens is is Usually for like that. You know, the biggest selling products, a lot of their keyword ranks, stay kind of steady. You know, regardless of the browsing scenario, you know a lot of the keywords will stay pretty steady, but on the flip side, there might be just as many products and just as many keywords. Bradley Sutton: We're based on these browsing scenarios. You know whether I'm using a chrome browser, whether I'm signed in, whether I'm signed out, whether I'm using Safari, whether I'm in in Brooklyn, new York, whether I'm in San Diego, California, you might see different search results, right, and that's always been the case, like where people say, hey, how come you know my, my keyword tracker, my cerebral, looks different than what I'm looking at on Amazon? That's cause we're not using your Chrome browsers to actually go search for keyword ranks. You know, whatever your scene in keyword tracker is not necessarily the same as what the rank that we put, you know what browsing scenario that we chose. So I want to go in now and kind of like really illustrate just how much of an impact this potentially can have and why you should be using boosted, why you should care about different browsing scenarios. All right, let's hop right into it. Right now I am in an edge browser, right, Microsoft Edge. Like can't believe anybody uses that, huh. And I am here in the San Marcos zip code. All right, san Marcos is very near to me here in San Diego and I searched coffin shelf. Bradley Sutton: All right, now you take a look at the first line of search results. You see, you know three competitors. There's a makeup coffin shelf and then here's at one of our products. You know, one of our coffin bookshelf products is page one position for you know the second line of results, there's a bat shelf, three coffin shelves and a couple other coffin shelves and a makeup shelf. Now let's just compare. I am in the same exact browser, which is edge. All right, here I put a different address. I put my old address in Brooklyn, new York, one one, two, one Brooklyn Heights, right there. All right, this is the same search done at the same time. Now, if we look at the search results, the very first line, it looks like it's the same. But look at page one, position three, this is actually a completely different makeup shelf. That is here. All right, the other three products are actually the same. Like I said, you know a lot of times it is the same, but here this, this epic gifts coffin shelf, is completely different. Bradley Sutton: What has page one, position three from San Marcos, california, compared to Brooklyn, new York? As I scroll down to the next line of search results, it's even more different. You know, like like, this bat shelf is nowhere to be found. Here is that one. That's page one, position three, in one address, and now it's like page one, position 10 in another one. All right, so this is basically what we mean by, first of all, like the geo location or different address, different city. You know that you're putting in to Amazon. You could have different results in the same exact browser based on that and that, I think, kind of you know, makes sense to most people. Bradley Sutton: Now, one interesting thing it's not necessarily about the shipping time, all right. So, for example, remember that that that listing we said was different. The page one, position three, the coffin makeup shelf. Here, as you can see, for New York, it says it would be delivered on October 10th or October six is the fastest delivery. All right. Now that same exact product in San Diego. It's page one, like position 10,. You know it's way down the page. But look at the shipping time. It's either October 10th or October six, exactly the same. So the keyword rank here it wasn't that, oh, it can ship faster to New York. That's why it's going to be higher up there. Now, sometimes that might be the case, but it's. You can't always think that, oh, okay, this 100% ranking has to do with how fast Amazon can ship, because that's not the way that Amazon, uh, works across the board. All right. Bradley Sutton: Now next thing let's, this was edge signed in. Let's now go to edge in private, all right, so this is now like edge in Cognito mode, I guess, if you were, I did the same exact addresses. All right, again, San Marcos, California, and then I did Brooklyn, New York. Now this is like literally the same address. So the difference is one is an edge browser and one is edge in private mode. All right, take a look at the first line. There's like two here for San Marcos. There are two coffin make, those two coffin makeup shelves that were at different places. On the other, uh, listening, or the other, uh, browsing scenario. These are all in the top row. Now let's again compare it to the same exact city. Right here, this is San Marcos. Right, look at the top line of search results Completely different. Where's our, our product? Our double coffin shelf is nowhere to be found on on the same exact one. Bradley Sutton: Let's go ahead and scroll down. It's not in the second line of products, it's not in the third line of products. It's all the way in the fourth line of products. All right. And again, was this necessarily about shipping? No, look, look at our product. It says delivery on the 12th or seventh. All right, in the same scenario delivery on the 12th or seventh. But one is ranked page one position for and just because of the different browser we're using, the other one was ranked halfway down, uh, page one, all right. Now take a look at this. If I scroll down page one in the in private, I see this crazy ugly looking grotesque, grotesque here, uh, like knife holder. That's a skull, right, it's gross. Looking Now in Brooklyn on the in private, let's see if I see that. Yep, there, it is right, there, it's all the way down the page. Bradley Sutton: Now, guys, this was not anywhere on page one, one in the same exact address, just a different browser, that that product was nowhere to be found. So you guys see, this is what we mean by different browsing scenarios. It's not just about address, it's not just about shipping time. You could have different search results. All right Doesn't mean one is right, one is wrong, just different results. It is what, it is, all right. What are some other examples? Let's go ahead and switch to a Google Chrome. All right, now I'm in Google Chrome. Now here's the thing Some people, you know, might think that, oh well, is the different locations? Is it only about, like, different states, or maybe it's different cities, or no, it's not cities, it's zip code. No answer is none of the above Amazon. Bradley Sutton: Sometimes, even within the same zip code, will have different rankings in the same exact browser. All right, watch this. This is Google Chrome, right here? Right, I put in look at this 92078 up here as a address and then in this other window 92078, I actually put a specific, a different, specific address that the other one. All right, so two different addresses, same exact zip code, same exact browser. Let's take a look at the search results. All right, line one, it goes uh, the, the Amazon's choice, and two coffin makeup shelves and then one other coffin shelf. Let's take a look at the other address Only one coffin makeup shelf and then another product that wasn't even in the top of the page. Okay, this is the same exact zip code, guys. Just two different addresses, same exact browser and we are getting different results. If I go further on this page, I found another listing that was on one on page one. It wasn't even on page one on the other one. Bradley Sutton: Now, the other reason why you know it's not just about the address is, like you know, there's fulfilled by merchant. All right, so take a look over here. I just actually activate. This was a test product. I was doing some keyword testing on for episode 500 that's coming up on the podcast and it's a coffin bath tray, right, and I just threw it on here here I put Brooklyn, New York, all right, Brooklyn, New York address. And this is fulfilled by merchant. And I'm obviously in California. Amazon knows I'm in California, they know where I'm shipping from, I've got my shipping tiers and it's saying this is page one, position five, looks like five or six, right here, all right, and this is a fulfilled by merchant. Now, if I actually change this zip code, let me go ahead and change this zip code to let's go ahead and change it to something in San Marcos, really close to me, right, so that Amazon knows I, you know I'm shipping it, it's probably gonna deliver the next day, you know, because I'm shipping it right from here. Bradley Sutton: Let's take a look at the search results. You would think that it would go all the way up to page one, position like two or three. Let's take a look, nope, nope, it's in the exact same position and this time, page one, position six, Like. So again, if Amazon was like just strictly going on shipping time, you would see a little bit more consistency with the fluctuations. Now, that being said, the whole reason why we check different addresses and different browsing. Scenario again is that there is fluctuation, sometimes based on an address, sometimes based on a browser. And why is this important? All right, like why. Why should you care about this? Let me show you a great example of this. Bradley Sutton: Going back to that coffin shelf product all right, here is my keyword tracker that I had on boost sometime this summer, in May. All right Now, as you can see those of you watching on this look here like in the beginning of May, I had like pretty consistent rank. I had boost on and you could see it was only fluctuating my rank between like five and 10,. Right Now, look at what my impressions were for that day. Like the way you can see your impressions and page views is right on your insights dashboard of helium 10, your dashboard. You just set the dates. I set it right here to May six through May 13th and I scroll down here. I can see this at the parent level. I just wanna see all the impressions at the parent level and let's see what it was 1310 page views, 603 sessions. All right, it was doing pretty good here at the beginning of May. Bradley Sutton: Now, going back to that keyword, look what happened the second week of May. You guys see what's happening. All of a sudden now you start to see fluctuation in the different browsing scenarios. So you can see, instead of just going between five and 10, it's going back and forth between like five and like 15 and 16. Did this have an effect on the number of page views and impressions we were getting? Let's go to helium 10 insights dashboard. Bradley Sutton: Let's enter the next week 514 to 521, and take a look at the impressions it went from let me see, 1310 down to 881,. All right, it went down by a pretty big number here. All right, because of that keyword fluctuation. Let's go more on this keyword tracker graph. Take a look here the very following week. Look at some of this fluctuation at in one hour, in one browsing scenario it's position six, and the next hour it's position 25,. Even position what is this? 45, probably falling off of page one, all right. So what happened there? Let's go to the page views for that week 427, all right. So remember, just compare it. That first week where we were doing pretty good, it was pretty steady, your keyword ranks, right, you had 1310 page views. But because of this fluctuation on rank that probably was happening on multiple keywords it went down to 427. Bradley Sutton: Now, what is the reasons? Could it be inventory? Absolutely it could be inventory. Let's take a look. You guys probably didn't know this, but in helium 10, there's a tool called inventory levels inside of profits, and I can actually go to a certain date range. I'm gonna pick April to May here and see, hey, every day what was my inventory. And sure enough, here at the end of April I had some inbound inventory, all right, and at the beginning of May I had some pretty good numbers. So the number actually, you know, went up between the end of April and the beginning of May. And actually if you look I actually show the page impressions all the way back from the end of April. It was actually pretty bad when my inventory was low. And then as soon as my inventory got in stock, my impressions went up and my keyword ranking, you know, potentially got a little bit better. So absolutely your inventory levels plays a role. That's why we have this here. Bradley Sutton: But, as you recall, as May progressed, even though my inventory was not going down much at all, I was still at the mercy of Amazon. You know we call that like the search shuffle, where Amazon was not consistently keeping me at the top of page one. So now another thing that people ask about is inventory heat maps. All right, so you know, helium 10 has inventory heat maps and that allows you to kind of see where your inventory is stored at across the country. And like, for some strange reason, here in inventory heat maps I can see where Amazon is storing my products and it's only in two warehouses. All right, it's only in Kansas and Ohio. So right off the bat, that tells me like probably I need to send more inventory in. Bradley Sutton: But that being said, it doesn't always mean that your keyword ranks across the board are completely affected. Don't you remember that even when I was in the Brooklyn zip code and I was in San Diego, like, I was still ranking at the top of page one about? So what I did? I was just out of curiosity. I'm like if Amazon only awarded keyword rank based on where my you know product is being stored, well, let me go ahead and pick an address very close to this place where they has most of my inventory. So let's take a look at Kansas, all right. So here I picked a zip code and the address right here in Kansas, and if you look, I mean you would think, hey, my coffin shelf should be at the top of page one. It's not in the first line, not here at the sec, or it is here at the second line, all right. So here it's, page one, position five, all right. So not too bad. Bradley Sutton: But look at the shipping time, guys. It says Tuesday October 10th, friday October 6th. Does that sound familiar? Do you remember how it was when I was in San Diego, california fastest delivery October 10th or, I'm sorry, regular delivery October 10th, fastest delivery October 6th, the same exact shipping time, even though it has to go cross country just to get to me, all right. What about the other address which was Ohio, remember? So I put a Cleveland zip code in here. All right, not in the first line, not here in the second line, not in the? Oh, it is in the third line. But here, even though the inventory is stored right, like literally next door to this address that I picked, it is actually showing a later shipping time. It's saying the fastest delivery is Monday, october 9th for this. And it also has this, you know, a little bit toward down, towards the page. Bradley Sutton: So you know, again, part of the moral of the story is nobody, we, none of us know. Amazon probably doesn't even know the ins and outs of the Amazon algorithm. It's obviously, first of all, not consistent. All right, it's not based on one thing, you know. It's not just all hey, on this browser, you're always going to see these results. If you're signed in, you're always going to see this results. If you're in this address, you're always going to see these results. If you have inventory close by to a warehouse, you're always going to have this. That's not the way, unfortunately, as of now that Amazon works. Bradley Sutton: But at the same time, there's a reason why helium 10 made all these tools I just went in keyword tracker with boost, inventory levels, history, inventory heat maps is because you need visibility into what's going on, so you're not scratching your head wondering what you can do or why your your page views are gone, have gone down, or why your page views have gone up. You know, conversely. So again, the takeaways here, guys, is number one turn boost on on your main keywords, keep it on, all right. Go into your dashboard and set up the insights where you'll get an alert if, if your keyword, uh, if your keyword drops in in keyword rank, you know, uh, more than four times in a row. All right, uh, set up an alert for if your page impressions go down. You like that that actually we have. This product is underperforming insight on insights dashboard. It'll let you know. Hey, your page views are down by 30% or whatever. All right, and that should trigger you to like. Bradley Sutton: All right, let me go check my keyword ranks. Which keyword is resulting in this? Is Amazon like all of a sudden shuffling me around? Uh, take a look at your inventory levels. Do you need to send more inventory in? Is Amazon distributing your inventory? Like to me? They're not distributing my inventory across the board, but it doesn't look like it's affecting me too much. On keyword ranks, my keyword ranks are pretty uh stable at the top of page one across the board. So even though you don't have too much control over what's going to go on, as far as the search shuffle goes, it's important you understand what is happening out there so that you know you can take action uh in your account. So I hope this uh special training deep dive here uh was able to help you and, uh, you know, let me know in the comments below if you guys have any questions and we'll see you guys in the next episode.

Bradley Sutton is the Chief Evangelist and the Director of Training at Helium 10, an e-commerce sellers' platform to help Amazon entrepreneurs capitalize and dominate the marketplace. A passionate e-commerce seller and Amazon expert, he's launched over 100 products on the popular platform. Because Bradley is so well-versed in all things Amazon, he hosts the most-listened-to podcast for Amazon sellers, the Serious Sellers Podcast. In this episode… Part of scaling an e-commerce business is to launch new products. Launching new offerings not only boosts sales but can potentially attract new loyal customers. But with growth comes new problems. Often new product launches can cause financial loss. So how can e-commerce sellers avoid this misstep?  Business leader Bradley Sutton recommends using the title keyword density strategy before revealing new products. He also suggests practicing healthy financial business acumen by understanding your budget. Finally, Bradley reminds sellers that launching new products shouldn't prevent them from continuing to follow the basic steps that helped them reach their current level of success. Want to learn more about title keyword density and other launching strategies? Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he welcomes the Chief Evangelist and Director of Training at Helium 10, Bradley Sutton, to discuss launching new products on Amazon. Bradley shares what is currently working and not working when launching new products on Amazon, explains title keyword density, and elaborates on the importance of having products ranked at the top of the page. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Bradley Sutton on LinkedIn Helium 10 Serious Sellers Podcast by Helium 10 Serious Sellers Podcast on Facebook and Instagram Helium 10 tools Manny Coats on LinkedIn Guillermo Puyol on LinkedIn Tomer Rabinovich on LinkedIn Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn The 4 Disciplines of Execution: Achieving Your Wildly Important Goals by Sean Covey Related Episode(s): “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Anthony Mongiello, CEO and Co-Founder of the Bulls and Apes Project (B.A.P.), is an Operations and Technology Leader with almost 20 years of experience driving broad culture change, sharp business intelligence, strategic transformation programs, and technology road mapping. Today, Anthony is transforming the NFT industry with a generative 3D NFT project, the Bulls and Apes Project. As a doxed founder, Anthony sets a new standard for what NFT collectors should expect and demand. With his other two co-founders, Manny Coats and Guillermo Puyol, Anthony is de-risking the NFT buying experience with an industry-changing 6 Month Money-Back Guarantee built right into the smart contract.Here's a glimpse of what you'll learn:The values Anthony Mongiello's parents instilled in himWhere Anthony worked in the corporate world before launching his businessWhat the Bulls and Apes Project offersThe definition of NFTsHow blockchain worksWhy community is so vital to the success of NFTsWhy cryptocurrency is viewed as speculative and riskyWhere Anthony went for trusted advice on NFTsThe benefits and education the Bulls and Apes Project offers membersAnthony's advice for entering the crypto space safelyIn this episode…Anthony Mongiello, co-founder and CEO of the Bulls and Apes Project, shares not only his corporate journey with Martin but the ins and outs of NFTs. Anthony has a very clear vision for the Bulls and Apes Project and the community aspect of NFTs, something he is keen to communicate to people unsure about NFTs and blockchain overall.  From his hard-working and respectful upbringing through to Bulls and Apes, Anthony has no illusions about what matters most to any business: the culture. The community aspect of Web3 spoke to him right away. The Bulls and Apes Project sells NFTs but also opens up an Inner Circle community to members. That community focuses on living your best life and helping people grow health, wealth, relationships, and fulfillment, which Anthony describes as the four pillars. In this episode of What CEOs Talk About, host Martin Hunter and guest Anthony Mongiello dive into the world of NFTs and Anthony breaks down exactly what they are, their value to individuals and in the realm of Web3, and the research he put into stable NFT businesses before launching his own with his partners. Anthony discusses the positive benefits of NFTs as well as some cautionary advice for avoiding the negative aspects of the NFT business space. This episode with Anthony is a great place to get answers to your questions about NFTs.Resources mentioned in this episode:URGEOContact email: info@urgeo.comMartin Hunter on LinkedInAnthony Mongiello on LinkedInAnthony Mongiello on TwitterBulls and Apes ProjectBulls and Apes Project on LinkedInBulls and Apes Project on InstagramMark Cuban blogGary Vaynerchuk‘Built to Last: Successful Habits of Visionary Companies' by Jim Collins and Jerry Porras‘Leadership is an Art' By Max DePree‘The Zen of Listening: Mindful Communication in the Age of Distraction' by Rebecca Z Shafir MA CCCResources recommended for CEOs and leaders:Monday.comBambooHRSponsor for this podcast...This podcast is brought to you by URGEO, Operational excellence in action through the Are you Ready Program!Are you READY to free up your time?Optimize your Organization?Grow revenue and reduce costs?Build your leadership team?Partnering with organizations like yours, we work with you to implement our proven methodology designed to transform your operations, while providing accurate advice and support for real success.Translating strategy into frontline operations, URGEO helps leaders and the people within their organization excel at safe, on-time, on-budget and on-spec delivery. Let's touch base so we can learn how we can level up your business. Contact us today.

In this episode, Kevin King chats with Manny Coats about building Helium 10, his life after exiting it, and his quest to revolutionize another emerging industry.

In this Sellernomics Podcast episode, Danny Carlson of Kenji ROI will also talk about What is the Triple Optimized Amazon Listing Method? What do most Amazon sellers do wrong on their listings? Do Photos really matter that much? What other things can I do to optimize my listings?. #DannyCarlson #KenjiROI About Danny Carlson of Kenji ROI Kenji ROI has served 721+ brands in all categories with product photography, video, copywriting, Amazon SEO, & Amazon PPC Management services, and has produced 1768+ Amazon product listings. Danny is also the host of the Actualize Freedom Podcast (Amazon FBA) & the Danny Carlson Podcast (building agencies, mindset, & lifestyle) completing more than 100 interviews with names like Mike Michalowicz, and Daniel DiPiazza, Steve Sims, Manny Coats, & Kevin King. Residing in Bali, his off time is spent riding sports motorcycles, motocross, & speaking at business events. About GETIDA With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We've developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf. We not only identify potential FBA reimbursement claims, our case managers file and follow up on all of your Amazon cases, providing a premium quality service for you and your business. You can join GETIDA for free and quickly discover the FBA reimbursements data on your Amazon account, get free consulting on how to improve your Amazon business, and much more!

Ever heard of money-back guarantees in the NFT space?  You read it right! This unprecedented guarantee is one of the value propositions of the Bulls and Apes Project which will be launched in late April.  In the 43rd episode of the My NFT Journey podcast, author, speaker, podcaster, consultant, and entrepreneur Andy Storch (@andy_storch) is once again joined by serial entrepreneur and VC investor Manny Coats.  In this conversation, Andy and Manny talks about the reason behind the launching of Bulls and Apes project and how they plan to change the game in NFTs with doxxed founders and a money-back guarantee!  Hit subscribe and jump into the full conversation! Find out more by visiting https://www.andystorch.com/nft Bulls and Apes Project: https://www.bullsandapesproject.com/ (https://www.bullsandapesproject.com/) Follow them on Twitter: https://twitter.com/BullsApesProj (@bullsandapesproj) Follow Andy on Twitter: https://twitter.com/AndyStorch (https://twitter.com/AndyStorch) Follow Andy on Instagram: https://www.instagram.com/andy_storch/ (@andy_storch) Mentioned in this episode: Check out Voice.com Check out Voice.com, a carbon-neutral and easy way for creators to create NFTs. https://mynftjourney.captivate.fm/voice (Voice.com)

Episode 42 of the My NFT Journey podcast features the journey of Manny Coats, a serial entrepreneur, VC investor, and co-founder of the new Bulls and Apes Project which will be launching in late April.  In this episode, author, speaker, podcaster, consultant, and entrepreneur Andy Storch (@andy_storch) is joined by Manny Coats as they talk about the amazing transition from startups to Web3.  Hit subscribe and jump into the full conversation! Find out more by visiting https://www.andystorch.com/nft Bulls and Apes Project: https://www.bullsandapesproject.com/ (https://www.bullsandapesproject.com/) Follow Manny on Twitter: https://twitter.com/NeoApeOfficial (@neoapeofficial) Follow Andy on Twitter: https://twitter.com/AndyStorch (https://twitter.com/AndyStorch) Follow Andy on Instagram: https://www.instagram.com/andy_storch/ (@andy_storch) Mentioned in this episode: Check out Voice.com Check out Voice.com, a carbon-neutral and easy way for creators to create NFTs. https://mynftjourney.captivate.fm/voice (Voice.com)

Thinking about starting your own NFT? Curious about what really goes into an advanced NFT launch? To discover the unique steps a top 100 holder of the Bored Apes Yacht Club NFT collection took to launch his new project including offering NFT refunds, gamification, partnerships, and a whole lot more, I interview Manny Coats.Guest: Manny Coats | Show Notes: socialmediaexaminer.com/c14Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Find out more about Danny Carlson and KENJIROI: https://kenjiroi.comFind out more about Omar Angri and MarginBusiness: https://marginbusiness.comPPC Management Danny has an impressive story to tell, from an amateur chess player in his very early years to a professional longboarder traveling the world competition after competition to an Amazon seller and finally an Agency owner. Danny Carlson is an Amazon E-com Expert specializing in PPC Management & Listing Optimization. He founded the Agency "Kenji ROI" in 2016 & has grown it to more than 15 team members. Kenji ROI has served 721+ brands in all categories with product photography, video, copywriting, Amazon SEO, & Amazon PPC Management services, and has produced 1768+ Amazon product listings. Danny is also host of the Actualize Freedom Podcast (Amazon FBA) & the Danny Carlson Podcast (building agencies, mindset, & lifestyle) completing more than 100 interviews with names like Mike Michalowicz, Daniel DiPiazza, Steve Sims, Manny Coats, & Kevin King. Residing in Bali, his off time is spent riding sport motorcycles, motocross, & speaking at business events.

Danny Carlson is an FBA entrepreneur specializing in PPC management and listing optimization. He founded the Amazon seller agency Kenji ROI in 2016. He has grown to almost 10 teams. Kenji ROI has served 638+ Amazon sellers with product photography, video copywriting, Amazon SEO, Amazon PPC management services and has produced more than 1300 Amazon product listings.  Danny Carlson is also the host of Actualized Freedom podcast - an Amazon FBA Podcast - and the Danny Carlson Podcast - building agencies mindset and lifestyle. He has completed more than 75 interviews with names such as Steve Sims, Manny Coats, Keving King, Daniel D, and Piazza.  What did your processes look like before it was automated? What caused you to realize that you needed automation? Carlson says that it takes time to automate, and user error was the biggest reason for automation.  There were issues in the team because someone would not be able to find something, and there were roadblocks.  There was a virtual assistant put in place, but it was not very accurate.  Were your processes originally given to virtual assistants or was it something you were having to do? Carlson says that originally he had to be doing the processes, and it was only later passed on to a virtual; assistant.  It was passed off without any real good standard operating procedure in place. Are you using Zapier or using Integra Mat? What are you using to fire off and trigger this automation?  Carlson’s automation is all done with Zapier, and they only started using Integra Mat about four months ago.  Was this something you automated all at once? What was it like? Carlson says that everything was automated at once, but they changed software over time.  Improvements were made to their processes, and they ensure they were kept updated.  Carlson says that the magic of having five or six different software all talking to each other is very valuable.  Where is the data now? The data is now in their checkout software called Service Provider Pro - where all the client invoicing, order management and everything lives in there.  Clients have to fill in a detailed intake form of their project data.  It then goes into one Google Drive, slides and sheets, and then goes to specified Trello boards.  It then gets sent to Gmail and then back to Service Provider Pro.  Tell me a little more about how your operating standard a procedure wasn’t very well written out at first.  Carlson says they did not have things figured out in their system and had very little of the basic details figured out.  Manual templates and time tracking took a large amount of time to complete.  Emails were not set up very well either, they only had about a welcome email when they began, but they added in a lot of tweaks that made it better.  Zapier has integration tools with Google Docs. Are you using that functionality to create some of these templates? Carlson says that they do use these templates, and it removes one less thing for virtual assistants to mess up. Why are folder structures a pain? Carlson says that if you don’t have proper folder structures your automation will not be as clean as it can be.  Zapier automation creates files for all of the teams and they can then work within those folders and not need to go through everyone’s files. It is also very useful for training new people joining the company because they can be sent to a training folder.  Are there any random tips that you have that you use to name things? Carlson says they use the ZZ tip when archiving portfolios for Amazon ads.  For naming structures, they use letters to signify what the folders are for.  You mentioned several different pieces of software. What pieces of software are you using that you found have helped you automate, delegate, or eliminate?  Trello and Service Provider Pro is used for 80% of business management.  Service Provider Pro is useful for client communication and order management, but it does not offer very good granular management, which is where Trello comes in play. Trello can be used to create automation and keeps boards from being messy and difficult managing.  When customers ask you if you can do “XYZ new thing”, do you tell them you can, or do you look for something you have already productized? Carlson says that they are asking for something that they can’t do, they will refer them to a company that can do what the customers ask.  The second way Carlson deals with customers that are searching for XYZ, they will be sent to packages that are priced higher. Tell me more about what it looks like for you as you jump into the more systemized of custom work. It takes more time for custom works, and may slow down the team, and are taken into pricing.  Productized services are very rigid and standardized and the team already knows how to do it, and is more efficient and lower costs for the team.  There is also a larger sales process by just creating the quote for a custom project. How much time are you saving, having had the 27 steps inside Zapiers? Carlson says they save almost 30 hours a month.    Is there any parting but of wisdom you want to share with entrepreneurs? Carlson says that people have the tendency to go towards complicated solutions because there is os much fancy software out there, but it is better taking the route of the simpler solution.  Resources: Facebook: Danny Carlson Google Docs Tempalte Zapier: Zapier See omnystudio.com/listener for privacy information.

Today we go behind the scenes of the life of Tim Jordan. He has been recently working with the team at Helium10 with Project X and now the host of the AM:PM podcast taking over from Manny Coats... Stay home, stay safe

Episode 195 of the AM/PM Podcast features Manny Coats introducing respected entrepreneur and e-commerce super star, Tim Jordan as the new host.

Danny Carlson is a guest on our podcast today to talk about the things that have been bothering you for quite some time now. He's a 27-year-old entrepreneur, podcaster, & lifestyle architect. His first business produced extreme downhill longboarding videos in 2014 & has since grown the Amazon FBA Agency “Kenji ROI” to more than 10 team members. Kenji ROI has served over 500 Amazon sellers & created photos, video, copywriting, & graphics for over 1240 listings. He's also a host of the Actualize Freedom Podcast & the Danny Carlson Podcast completing more than 60 interviews with names like Daniel DiPiazza, Steve Sims, Manny Coats, & Kevin King. Remotrepreneur’s Insights Never Stop Developing Your Product – Always have in mind that competitors are doing way more product research than you. Never stop improving your product and be one step ahead. Lifting Your Company Up Requires Hustling – Especially in the beginning stages you have to use all of your powers to get your company out there. Whether it’s SEO, blog posts, websites, reaching out to people, you have to do try it all if you want to see results Don’t Rush Implementing SOPs Right Away – Wait until you’ve tried your system and procedure at least five times until you install it permanently in your company. Key Podcast Milestones 02:55 – Danny’s first steps to remote entrepreneurship 06:51 – Danny’s thoughts on Amazon products 08:15 – How did a near-death experience change Danny’s perspective 10:46 – How did Danny overcome problems in the first three months of starting a business 14:24 – The turning point where Danny removed himself from fulfillment 16:33 – When should you be starting to create the systems and processes 18:55 – How did Danny create and employed his team members 22:47 – The budget for hiring an operations manager 28:35 – Danny’s recommendation for improving communication between teams 36:48 – How Danny manages team meetings 38:48 – The next level for Kenji Top Key Quotes “If you just sit back on your profits and you’re extracting money, enjoying it, then those profits are going to dry up. Competitors come in, product life cycles and Amazon are fairly short unless you have a really unique product or a patent. So, if you’re not constantly doing product research, launch a new product, just doing things to maximize your current product, then it’s not doing to last” “I would recommend hiring a dedicated, at least part-time / 20 hour, general virtual assistant. If you can afford it, you can get something like that $400 a month. Even if your profits are not much more than that, the ability to be able to focus on the things are going to generate more revenue for your business that is going to improve the system so that you can scale the business. Just the fact that you can focus on that, even if you keep your profits not that high above break-even, you are going to be building an asset for yourself that can then scale to a much larger company.” “It’s really important to go through a process at least 5 times by yourself so you really understand the process. That way you’re going to know how the process itself can be improved or what part of the process doesn’t work.” Resources KENJI ROI – Danny’s company Freedom Agency Blueprint – Danny’s courses Socials Danny Carlson Remotepreneurs

One year ago we listed a business that created a massive amount of activity, garnering ten offers, many above asking price. As part of our incredible exit series, today we welcome a seller who has had some time to reflect on all the things he did right in his sale and share what he has been up to since. Paul Anderson started his career as an accountant, taking the safe path and spending ten years in corporate America. An increasing lack of passion led him to start to build his own lifeboat. He avidly studied Amazon FBA and learned by following experts in the e-commerce space. Although his first launch failed he carried on, honing his awareness of product opportunities out there and eventually he hit it big. Today Paul delves into the building of the business, the pillars of his success, and the components of his path to becoming an exitpreneur. Episode Highlights: Paul's first product's failure to launch and what he learned. How he sourced the second product and what happened in the last quarter of 2016. Funding subsequent stock and the challenges of inventory planning. How Paul stands on all four pillars of a successfully built business as well as that invisible fifth pillar. The scheduling and nitty gritty of the sale process. How the final buyer was chosen and the deciding factors for Paul. Why the highest bidder does not always win. The toughest challenges of running the business. Why Paul decided to sell. What he has been doing since the sale. Tips for building a successful content website. Transcription: Mark: So almost one year ago to the date of the recording of this episode of the podcast I was on a car ride with Joe; you Joe from where was it? It was from Dallas down to Houston and then Houston back up to Dallas. We were meeting with a good friend of ours that lived in Houston and while we were in that car ride you had launched a new listing that went absolutely berserk. And I've referenced this; I think we've actually talked about this on the podcast a few times, I've referenced this deal because it was one of these outlier deals that seem to check every single box and the result was just a massive amount of requests for phone calls and I believe 10 offers within a very short amount of time. And it's been a year since that launched and obviously, the deal closed which we're super happy about but now you finally get to have the seller on the podcast talking about all the things that he did right. Joe: Yeah it's a great time because it's a year out so he gets to look back. And over the years of doing this podcast the people listening have heard us talk about the four pillars; risk, growth, transferability, and documentation and someone might go yeah ok whatever, the reality is that they matter. Paul Anderson sold his business; 10 offers, he checked off every one of these pillars and the six little subtitles under each pillar and then the fifth one which I know Mark there's no fifth pillar, but the fifth one is the man or person or entrepreneur behind the business. Paul being a former CPA turned entrepreneur who outsourced his bookkeeping to a bookkeeper is just a super likable guy, stay at home dad, buttoned up in so many different ways. The end result is I had to clear his schedule; he basically had three conference calls with highly qualified buyers for five days in a row. He was exhausted from it because each one was… Joe: So you had 15 conference calls then. Paul: 15 conference calls. Joe: And I remember again we were in the car going back up to Dallas and you were on the phone pretty much constantly telling people okay let me see if I can arrange a time for you. So there was a lot more requests for conference calls on this deal. Paul: A lot more requests and we say we had 10 offers but finally a few people dropped out because they just didn't want to compete because they knew what it is going to be. And the funny thing is people get concerned about that and we always say right up front look don't get caught up in the hype of multiple offers, don't go beyond your comfort level, offer-wise. We want you to make an offer that works for you and hopefully will work for the seller as well because we want it to go all the way from letter of intent through to due diligence and that's exactly what we wound up with. And oddly enough Paul did not choose as we always say they don't necessarily choose the highest price. He didn't do that. He picked the offer that was best for him and I think it was somewhere $150,000 lower than the highest price. So we talked about a little bit of that process, what makes a good seller, a good buyer, and then we talked about what he's doing today which is really interesting as well so hopefully, everybody will enjoy this podcast. Joe: Absolutely. Paul: Let's go to it. Joe: Hey folks. Joe Valley here from the Quiet Light Podcast and today I have an Incredible Exits client on the phone with me. It's Paul Anderson. We sold Paul's business I think; when was it, Paul? Paul: March of last year, so a little under a year ago. Joe: Spring of 2019; so a little under a year ago. So we're going to talk about Paul's exit. We're going to talk about what Paul went through when he built the business, sold the business after he sold the business, and what he's doing now so we're going to get the full picture. Paul welcome to the Quiet Light Podcast. Paul: Thanks Joe, good to be here. Good to talk to you. Joe: So for the folks listening why don't you give a little bit of background on your professional pedigree and your entrepreneurial journey? Paul: Yeah, sure. So I actually studied accounting and followed that path. I was kind of one of those people that never really knew what I wanted to do. Like some people I think they're just like hey I want to be a TV news reporter or a journalist, I never really had that strong thing tapped me on the shoulder that said this is what you should do so I took a pretty safe practical path. I went into accounting and got my CPA. I spent about 10 years working in corporate America doing accounting and finance jobs and didn't really ever feel like that passion and eventually it started to kind of wear me down. I got to the point where I had to think of something else to do and try to build my own little lifeboat to escape from that because something inside me just didn't feel right anymore doing that. So that's kind of what led into starting a business. So that's in 2016. Somewhere; I don't even remember where I started to hear about Amazon FBA and I kind of consumed everything I could about it like podcasts, there's this guy Manny Coats inaudible[00:06:09.6] Helium10, he had a great podcast back then, Amazing Seller; there's all sorts of good stuff online about the model and that's kind of how it started and I started really small. We can get into it from there but that was kind of the first step, learning about it and seeing like oh I think I could do this. Joe: So you learned about it from podcasts; you didn't pay for a course or anything like that, you were absorbing free information from experts in the space. Paul: I never bought a single course it was all podcasts, Facebook groups, Reddit forums, and I was just… Joe: I love it. Paul: Yeah I can tell you about the first launch which was a total fail but that was like my training course like the very first launch because I learned. Joe: Failure is a great lesson. How much money did you pull together to launch the business and were you working at that point in the CPA business? Paul: Yeah I was still working. It was 2016, I put $5,000 in to do; most of it was an inventory buy so I was on Alibaba like at night trying to find my suppliers talking with China and I put in probably about 5,000 bucks to start on my first product. Joe: Okay. And you just mentioned Helium10; did you use Helium10 to help you find that first product? Paul: Yes. So it's funny like almost all the products I launched I've kind of like encountered in the real world somewhere and the product that turned out to be my big business was I kind of got onto it from a discussion with my parents. We're just having a casual discussion like you would have many times a day and they mentioned this particular thing and I would always in my iPhone put down; anything that seemed interesting I would just like log it in there and then I come back to it. So I had a list of 20 to 30 things going and I went back and started doing some research. I actually was using Jungle Scout back then and I switched over to Helium10 for everything now. Joe: Oh they're both great products; both of them. Manny and Greg have both been on the podcast; great guys. Paul: Yeah, for sure. So I kind of punched it in there and said like oh this looks like; the numbers look good and that's kind of how it started but it really was that conversation being like; I think if there's a lesson there it's being aware, we have so many kinds of filters and blinders on like if you really put yourself in the headspace of looking for opportunities you'd be surprised how many little things you read online or you hear about through friends like this is really popular; there's just all sorts of those little things that pop up that could turn out to be big businesses. Joe: So pay attention to your surroundings; the stuff that you use every day, emerging products in categories and niches and try to pay attention to and think is there an opportunity? Did you use any tools to see if a lot of people were selling in that particular category and that particular product? Paul: I mean Jungle Scout helps with that but mainly you can just go on and kind of assess like if page one everyone's got a thousand reviews and they're really well-known brands or something that's probably going to be a tough place to break into. Joe: Tough barrier; okay. So tell us about your first test, it was an epic fail? Paul: Yeah, so I was really pumped and thought like here it is, this is going to be like my ticket out of full-time work and it's going to be amazing and it was actually an accessory. Have you ever heard of pour-over coffee? Joe: Yeah. Paul: So that was kind of just bubbling up, seeming like oh this is really a trending product… Joe: Too much work; I never bought it because… Paul: Too much work, yeah, but there's a lot of people that are really into the craft obviously a coffee one and having some artisan experience. So I sourced these little wooden coffee stands that's basically used to make pour-over coffee. And it was kind of a cool thing but it turns out products made out of wood can crack and can break and have issues and I was not an expert at sourcing at that point in time so the long story short a lot of the products ended up cracking and breaking. And then once you start getting all these one-star reviews and returns; like my garage was full all around with carts of returned inventory and there wasn't that much demand I think. At the start, I was thinking oh you really got a niche down into this little tiny space and own that and there just wasn't quite enough demand in that space either. So I kind of learned to be a little smarter on sourcing and just to look for ways that things can go wrong inaudible[00:10:31.6] thing that's just so niche that like even if you execute and everything is great like you're going to be selling a couple of units a day. Joe: So how much money did you test and lose on that first product launch? Paul: So that was about 5,000 bucks in and I didn't take to bad a bee but I think I lost about a thousand dollars on it which isn't bad. Joe: Oh that's not bad. Paul: Yeah. Joe: Not enough to make you go away and say okay this didn't work I'm done; I'm going to go back to the corporate world. You got a taste for it and you said okay I just picked the wrong product. Paul: Exactly. And I mean I was still in the corporate world and like 5,000 bucks it's not like a lot of money at the time so it wasn't like I was; I'm like yeah whatever it doesn't matter. At that point, the stakes felt real and high. Joe: Yeah. Paul: Because it definitely was like I can see the power here on Amazon it's just like finding the right thing to really get this thing spinning. Joe: Okay. So you learned a lesson; you only lost 20% of your money but you get an excellent education from it better than any course you could have ever purchased. You went out there tried it, failed, learned, and didn't lose so much that you couldn't do it again. So you came up with another product niche and decided to go at it again? Paul: Exactly yes. So then I was actually going over to; are you familiar with the Canton Fair which is the big supplier…? Joe: Yeah. Paul: So I had a trip booked to go over there and kind of in-between going there… Joe: Just out of curiosity did you book it with a group or was it just you? Paul: Just me and my wife went over. Joe: Oh okay, because I was just talking to Athena from China Magic and they have a group of folks that go on a regular basis for those that are terrified to go alone. So you and your wife chose to book a flight to China and go to the Canton Fair alone. Paul: I loved it. It was really, really full out and I'm eager to go over there. Joe: Okay. Paul: I actually ended up finding my supplier on Alibaba before I went so I can't really say that the trip necessarily paid off in terms of like… Joe: Did you connect with him in person when you got to the Canton Fair? Paul: No because it was still too early and he was pretty far away from the Canton Fair. I think it helped me really see kind of like the culture of China and doing business with China and I think just a little savvier about how things work. So it was a great education for that and just like a lot of fun to check it out; I mean the place is just massive, like multiple football fields. Anything you want to ever source it would be out there so it was a super interesting spot. But anyway back to your second question so yes I stumbled upon this other product and started kind of the wheels turning in 2016 to source it. I got it on I think in the fall of 2016 and I remember that Q4 for Amazon or e-commerce is like the prime time and I remember just refreshing that seller app that Black Friday, Cyber Monday, like all through up until Christmas and it was just mind-blowing the sales that were coming in off this new product. Joe: What was it like your first day that you got a sale, how many sales did you have all together; do you remember? Paul: Oh I mean it started slow. The first thing was probably just two or three units. I mean it's really; it was in such a momentum game like when you have no momentum it's hard to keep momentum and then once you get this momentum going and the wheels start spinning it can blow your mind like the amount of sales that… Joe: And that actually blew our mind within the first month or in that first quarter like what did you wind up with on the biggest day within a couple of months of launching it in the Q4 of ‘16? Paul: I don't want to say maybe like $8,000 of sales there. Joe: Oh, wow. Paul: Something big like and then when you look at the profits from that it's like wow I made more money like on this one day than; and I had a pretty decent corporate job, I'm like this is crazy like the potential. So the hooks kind of got in me right there and then '16 was kind of just getting off the ground and then the next year is when the ball really started to roll. Joe: When you started to get revenue in the fourth quarter of 2016 and sales started to come in you had euphoria with the fact that you were getting that kind of revenue and making more money in one day than you made perhaps in a month in the corporate world but did you also have the fear of oh my God I'm going to run out of inventory? Paul: I did. Joe: Okay. Paul: Yeah, inventory is like not something glamorous to talk about and you don't really hear about it that much in podcasts or anything else but it's like running a physical products company doing an Amazon business like the inventory planning is so difficult because your sales can change on a dime. inaudible[00:15:20.7] your supplier 30 days early to make something and another 30 days to put them on a ship to get it over here. So you've got these difficult variables to manage that can leave you stocked out or even a little bit too much stuck so that's always a tough thing to manage. Joe: Awesome. I don't think I've ever met an Amazon seller or an e-commerce business person that's been growing rapidly that's not run out of inventory at one point or another. All right, so you started with $5,000, did a test, failed, how long between the first failed test and the second product that took off; how many months was it? Paul: That was about three months I think. Joe: Okay, and all the time you kept your day job which is fantastic. So you've got some revenue, you've got some money in the account that's transferred to your business account, at what point did you order more inventory with and did you just use that money or did you sit down and talk as a family and say okay this is a winner we need to take a home equity line of credit; how did you fund the rest of the inventory purchases? Paul: It was all really funded with profits. Joe: It was? Okay. Paul: Yeah, it was. Joe: And you didn't have to take any money out for living expenses because you had your day job so that's perfect. Paul: Yeah. If I wouldn't have my day job it would have made it much more difficult but luckily I had some steady income coming in on the day job and then I was able to just take the profits and reinvest them back in and just go from there. Joe: Fast forwarding you had an amazing 2017, an amazing 2018; strong year over year growth, like huge year over year growth. For those listening, Paul's business was listed again spring of 2019 and it's those perfect situation folks where we talk about the four pillars of a sellable business and that invisible fifth one which is the person behind the business and that's Paul. We have a 30-month-old Amazon business with an incredible brand that's growing rapidly year over year. The financials we're set up impeccably. Paul is a CPA but he did something incredible which was what? You outsourced the books to an e-commerce bookkeeper; brilliant by the way. So those of you that are out there saying oh I can do this I'm not going to pay a few hundred bucks to a bookkeeper we've got a CPA here that chose to outsource to an e-commerce bookkeeper because he can do better things than bookkeeping with his time like grow a multi-million dollar Amazon brand which is exactly what you did. Your business checks so many boxes. It was SBA eligible. You were the owner behind the business. You built trust. People believed in you. During the recorded video interview, you're the first person; and I keep asking people to do it now, you're the first person that ever sat in front of the camera, reached down picked up the product and demonstrated the product. You showed the new packaging that you had just done. It was beautiful and the end result was an overwhelming request to buy the business, conference calls where you had to clear your schedule for a week. I said Paul cancel everything, right? We had to clear it and we ended up with I think three calls with qualified buyers every day for five days. We wound up with 10 total offers. I think we were at; the top one was something like $150,000 over asking price. Paul: Yeah, I think that's right. Yeah. Joe: Yeah, and we say this all the time that it's not always the offer that comes in with the highest number, it's the right fit more than anything else. We had; of the 10 offers, I think we had maybe six that were SBA and four that were cash. You ended up choosing a cash buyer and not just because it was a cash buyer but also the person behind the business. We did video interviews between the buyer and seller. How much did that matter and how much of a difference did that make for you? Paul: The interviews mattered a ton. I mean that was the deciding factor because when I went into the process I just thought like well it's pretty simple, right? You take the highest number and the highest bidder wins but as you get into it and talk to different people it's like a huge diverse set of backgrounds that people are coming through Quiet Light looking to buy, right? Joe: Right. Paul: And some people I felt like wow I could just hand this to them and they could run with it immediately and do like as good or better a job with this than I ever could. And others are like hey I really like this person and their heart is in the right place but I feel like the transition might take a little bit longer and then what if somewhere they dropped the ball and things get sideways like I don't want that somehow to come back to me. I don't know if that's a rational way to think about it but if there was a lot of comfort like feeling this guy or these guys I feel like really got it, they get it, they know what to do, they will hit the ground running from day one so to me that mattered a whole lot. Joe: Yeah. And I think given the fact that we're in this remote world where your buyers and sellers are all over the world literally sometimes doing a video conference call for that initial call breaks the ice. You're not reading the client interview anymore, you're not just talking to somebody on the phone; you can see the whites of their eyes and anybody that wants to see Paul we're recording this both on Zoom with video and audio and it will be up on the YouTube page as well. He does not look like a buttoned-up CPA today and I was making fun of him when we first got on the call. You've always looked like that but today you know what you're a successful exitpreneur. You got the sweatshirt on, a little stubble, working from home; I love it. All right so I want to you ask a couple of things just for the audience purposes. Number one back to running the business what was the toughest challenge in running the business? Let's start with that. Go ahead. Paul: Yeah. I'd say even at the start this isn't even a tactical thing but the hardest thing was just getting the momentum going. Starting an Amazon business is not like hey I'm trying to create an electric car and beat Elon Musk but even me like I had a lot of doubts at the start like is this is going to work, am I going to lose all my money? All of these doubts kind of creep into your head so I remember really kind of struggling to pull the trigger in a way thinking like I just don't know is this supposed to be my pathway? So I think that was really hard to overcome and you just kind of keep going one foot in front of the other and once you get a little momentum it just like brings all this energy and life into you that you just feel so energized to just keep improving and add products and make your products better and make the packaging better. Getting that first momentum can feel elusive and challenging so I think that was like a big thing at the start. Joe: And you failed and then you stuck with it and then you succeeded. Paul: Yeah. And I was kind of at an inflection point like should I keep going or is this just not meant to be and then you know. Joe: This may be a dumb question but are you glad you kept going? Paul: I'm very glad. It changed my life that I kept going. I mean I'd still be sitting at a desk in corporate America right now I hadn't kept going and like we've got a three-year-old son at home like the physical time we will spend with him and then mentally my head is so much like the stress is away from me. So I was always stressed working in corporate America so it's been the biggest blessing ever to go out and do this. It's changed my whole family's life. Joe: Okay. So let me ask the question that all buyers ask, why did you sell the business? Paul: Yeah, it was a tough decision to sell because I was having so much fun running it. And I think the honest answer is the value of the business became such that it really could provide a lot of security for our family. And it felt like if I was 23 and single and didn't have kids I'll like alright instead of going for this I might have just keep on going and try to sell it for three times this or five times this or just keep going. But knowing Amazon can be volatile and like I had all my eggs in that basket so it just felt like the responsible thing is to take some chips off the table and let go of the business but it was really hard. Joe: The responsible thing; I like that, the responsible thing. Your CPA background is coming out now. That's good. Paul: Yeah. Joe: All right so what was the toughest part about going through the sales process and selling the business; what was the hardest part there? Paul: Picking a buyer was really tough. Joe: It's a good problem. That's a good problem to have. Paul: I mean just even knowing how to approach it and you really helped a ton Joe in that process. When it's your first time through and you already have kind of these emotions like you built this thing and now it's worth something that people want it, it's a weird feeling and like how to value it and how to find the right fit and thinking about SBA versus cash; there's just a lot of things that are spinning through your head at that time so I think just getting a clear head and trying to identify what the right fit was the toughest part. Joe: Okay. I think you again exception rather than really had 10 offers, I think maybe one or two might have come in slightly under asking price but the vast majority was above. I think 2019 the average offers that we had on any single listening was two and a half so you are five times that amount which is pretty exceptional. That goes to the brand that you built. It goes to the way that you set the business up with its own entity. You didn't come and go books. You're a CPA but you hired a professional bookkeeper. You instilled so much confidence in buyers. They clearly came out of the woodworks to buy your business. All right, the toughest part was choosing the buyer; that's amazing. It's not what I would've guessed you would have said. Sometimes it's due diligence but with you, it was choosing a buyer. All right so now there's life after the sale, you were in the corporate world working 40, 50 hours a week or sometimes more in tax season and then you're an entrepreneur working from home spending time with your son now what are you doing? You've sold the business nine months ago, what are you doing with your time? Paul: Yeah so it's been nice to have a little; in life usually you're just like chasing after the next thing and I've had just the time to step back and think really what I want to do and what I want my life to look like so it's been like a real luxury. So I'm going into; I'm building a website, it's called WealthFam.com. Joe: Fam like family? Okay. Paul: Yup like family. It's brand new but basically it sort of like combines my background and what I like to do. So it's all about building wealth; becoming financially independent, starting and running online businesses. Basically, it's how to be smarter with your money and use the money to help kind of enable the life that you want to live whether it's being with your kids or going on trips or whatever else. So it's a content site which is a super interesting thing. I thought a lot about going back and doing another Amazon business but I just didn't feel the same spark for like starting it and it takes a lot of energy and mental fortitude to take something from A to Z and you've got to really want it kind of every step of the way. So this just kind of really energized me and there's been some great stories like Ramon's story; you featured Ramon. It like blew my mind the… Joe: His content site, yeah. Paul: And that happened in the content space so that was really exciting to me. And on top of that I just like doing this stuff so it feels like the right sort of fit. Joe: So what kind of subjects are you going to cover on Wealth Fam? Paul: So it's broken down a couple of categories like making money, saving money, investing money, financial independence, and then some stuff like how money intersects with having a kid and being married or buying a house. So I'm trying to make it like a modern personal finance site that people in their teens, 20s, 30s, can find well like at least from my experience like education society; like our schools and in general, there's not a lot of like real training about… Joe: There's none of it. There's none of it, yeah. Paul: And there's even a lesson mode like starting an online business and like the potential kind of betting on yourself. Joe: It seems like a great idea because you're taking your educational experience along with your entrepreneurial experience and marrying them together with a content site which is great. I love content sites. We work with SaaS, content, and FBA and content is just fantastic. Scott Voelker is really, really focused on helping people go beyond FBA and build content sites and some of them have great success and its driving more traffic back to FBA and getting their business products sold. For those that aren't familiar with content site monetization, how do you plan to monetize the site? Paul: So there's a couple of traditional ways that people will do it. So, first of all, you have to have traffic. I mean if I have traffic inaudible[00:28:43.3] selling eyeballs like it's tough to; getting traffic is really hard and you're playing like this SEO game and it takes a long time to rank in Google. Then there's a couple of primary ways, the first is affiliate links like you could be selling a course or selling something on Amazon or selling; the Amazon FBA thing is a really interesting thing for Amazon sellers to marry their inaudible[00:29:04.9] business with content. I love that idea. I think that's really smart. There's brand sponsorships, other partnerships; but it's like advertising and affiliate income are kind of the two main plays for monetizing. Joe: I got you, okay. All right how's life at home; what do you do with your time? I mean you've you don't have a job. You're starting a content site which might take a little bit of your time. You've got a baby. Paul: It takes a lot of time. Joe: It takes a lot; the startup phase is always the hardest, isn't it? Paul: Inaudible[00:29:38.4] the thing I underestimated about content is that like writing is really hard. Joe: Yeah. Paul: I think oh I can write something about Amazon, that's easy, I know this. It takes a lot of time to really do a good job at clarifying your thoughts but overall I'm just trying to optimize my life for happiness and contentment and I get that right now being with my son and my wife. So I spend a lot of time with my family. We do a lot of cool stuff together. And I'm really liking; I do some Amazon consulting because I'm still at the Amazon blog and I like to be involved in it so I'm doing some of that for some local companies which I love doing.   Joe: Good. Paul: And then this content thing really is exciting and fun and I'm going to see where it can go and… Joe: So you didn't make enough on the sale of your business to never work again but enough to give you a pretty long runway and you're enjoying your expertise in the Amazon space and doing some consulting while you're building up another content or a content business? Paul: Yeah that's a fair way to… Joe: Does that sum it up? Paul: Yeah and I'd like to go up those kind of shift too, right? I'm not sure how in-tune you are with the financial independence world, all the people that want to retire early and be financially… Joe: Oh yeah, fire. Paul: So like if your burn rate or you can live on 40 grand a year once you stacked up a million bucks, in theory, you can quote-unquote retire. Joe: Sure. Paul: But as you think about education and college and healthcare and all these other things that number maybe gets a little bit… Joe: It gets blown out of the water. I have an 18-year-old and we're 14 days away from knowing what he's getting into which is schools and I'm rooting for the in-state schools; I'm not going to lie to you, I'm rooting for the in-state. Paul: Hey, I went to an in-state school and… Joe: Look at how it turned out; pretty damn good. Paul: Yeah. Joe: All right cool. Well, listen Paul I always tell the story about you and your brand and the fact that that fifth pillar makes a huge difference. It's the person behind the business that builds a great business with the next owner in mind. You kind of did that, I don't know if you did it intentionally or not but you said I'm going to build a great business. I want to put it all in a package that's going to help the new owner of the business do amazing things with it. And Matt the new owner of the business as you know is doing amazing things with it. And it pays off when you think about others exactly what you did that paid off for you, it paid off for your family, and now hopefully through Wealth Fam, it's going to pay off for a lot of other visitors to your website as well so people can start young and start smart and get on the right path financially. So listen man thanks for your time. I appreciate the business that you've built because it allows me to tell a story of how the person behind the business makes a tremendous difference so thank you and I appreciate you coming on the podcast today. Paul: You got it. Anytime. Thanks a lot, Joe. Links and Resources: Paul's Website Jungle Scout Helium 10

Episode 100 of the Serious Sellers Podcast hosts Helium 10’s Manny Coats and Guillermo Puyol, who tell their eCommerce and Amazon origin stories.

Danny Carlson is a 27 year old entrepreneur, podcaster, Amazon FBA seller & lifestyle architect. He started his first business producing extreme downhill longboarding videos in 2014 & has since grown the Amazon FBA Agency "Kenji ROI" to more than 10 team members. Kenji ROI has served over 500 Amazon sellers & created photos, video, copywriting, & graphics for over 1240 listings. Danny is also the host of the Actualize Freedom Podcast & the Danny Carlson Podcast completing more than 60 interviews with names like Daniel DiPiazza, Steve Sims, Manny Coats, & Kevin King. Danny Carlson also regularly speaks on live webinars, other podcasts, & business events Residing in Bali, his off time is spent doing standing acrobatics, ripping sport motorcycles, & training at Nirvana Strength. Danny Carlson Founder of Kenji ROI Questions: Amazon product photo tipsamazon keyword optimization tipsamazon copywriting frameworksScaling teams through SOPs and automated systems Company - Kenji ROI - Actualize Freedom Agency to help Amazon sellers create an advantage through product listings.Offers Obsessively Optimized Copywriting, Product Photography, Videos, & PPCThe Team Has Produced Over 500 Amazon Listings Responsible for Multi-Millions in Annual Sales. Links: www.actualizefreedom.com https://www.instagram.com/danny.k.carlson/?hl=en https://www.kenjiroi.com/

While it may seem like a lifetime ago, Manny Coats debuted the CPR Method of performing product launches through targeted keyword research and marketing to climb to the top of the Amazon rankings for your product niche. A lot of things have changed in the last year, and so too has Amazon updated its Terms of Service and rules governing how sellers can operate on its platform. In episode 194 of the AMPM Podcast, host Manny Coats discusses this Cerebro-based keyword research method with Helium 10 Operations Manager Bradley Sutton that will help you identify which keywords are helping the most successful listings SELL PRODUCTS. Since the keyword research method has yet to be named, let’s call it Method X (I know, original). For a long time, Manny had suggested people go to either Magnet or Cerebro from Helium 10 to discover new keywords and spy on competitor keywords, respectively. The tried-and-true way was to target keywords based on their sheer search volume on Amazon by customers. Now the paradigm has shifted, as data from Cerebro has revealed a way of finding keywords that SELL rather than just by search volume. In our experience, we have found keywords that didn’t have tremendous search volume overall but were converting. Through a new feature available in Cerebro, users can search a keyword and find the top 30 products ranking for that keyword, and then compare up to 10 ASINs in detail to discover other similarities and strategies among the top competitors for a specific niche. Enjoy this episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 56,000 prominent Amazon sellers. And don’t forget to subscribe to the podcast! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Manny Coats for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud! Ready to Get Serious About Your Amazon FBA game? The Illuminati Mastermind offers monthly training for advanced level sellers. Reserve your waitlist seat today so you don’t miss out on this helpful webinar! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Do you have questions about the Cerebro-based Amazon keyword research method? Ask us in the comments below!

Whether or not your intention was to sell your Amazon business from the start, a profitable exit is always on the table for many sellers. If you have worked hard to build up your private label brand to be a six to eight-figure revenue machine, it’s probably worth every penny to potential buyers as well. However, there are a lot of things that go into preparing your private label brand if you want to sell your Amazon business. Buyers will want a business that is on the rise and has few complications to deal with once they obtain the right to the business from you. Ensuring that your brand has checked all the boxes to sell your Amazon business is crucial to getting top dollar for your exit. In episode 193 of the AMPM Podcast, host Manny Coats interviews Moshe Hurwitz, an Amazon seller who sold his private label company for just shy of $1 million after building the brand from January 2016 to June 2018. Hurwitz started out with $12,000 to sell one SKU and grew the valuation of his brand to make over a million in sales with 27 SKUs. In this episode, Manny discusses the process that Moshe went through to sell his Amazon business, including: Exit Deal Details Sales Percentages of The Business Where Did Most of Your Sales Come From? Did You Ever Drop A Product from Your Brand Lineup? How Much Profit Did You Generate in Your First Year? How Was Your Amazon Business Valued? Are You Going to Open A New Private Label Brand? How Did You Find Your First Product? What Did You Do with Your Failed Products? Do You Work with Specific Countries for Product Sourcing? Did You Use Freight Forwarders? What Mistakes Did You Make When You First Started Your Private Label Brand? Using Legal Help to Do Patent Research What Are 3 Tips for New Sellers? What Do You Look for In A Product During Research? Are You Looking for a Specific Kind of ROI When Doing Product Research? Using Social Media to Grow a Brand How Did You Differentiate Your Brand in Your Product Niche? Using Social Media for Product Research What Prompted You to Sell Your Amazon Business? How Long Did It Take to Sell Your Private Label Brand? Did You Put More Money into Your Business Beyond Your Initial Investment? Dealing with Amazon’s Loan Program Cutting Down Your Business Loan Interest Rate Expanding into the European Marketplaces What Advice Would You Give Yourself When You First Started on Amazon? Enjoy this episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 56,000 prominent Amazon sellers. And don’t forget to subscribe to the podcast! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guidefrom Manny Coats for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon?Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10tools that can help you to optimize your listings and increase sales for a low price! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademarkfor your business and shielding your products from fraud! Ready to Get Serious About Your Amazon FBA game?

Two valuable nuggets of information coming to you today from Manny Coats on using stock photos for Amazon and sending out mailers to customers! Using high-quality professional product photography is quintessential to your product getting noticed and purchased on Amazon but being able to afford stock photos for Amazon can be a challenge for some new sellers. If your product also needs images for its packaging, that can incur additional costs. One major thing to be careful about when finding images on the Internet is to ensure it is not copyrighted so the legal owner doesn’t take legal action against you. Additionally, if you are looking for better ways to advertise to your customers, sending out a message to your customer base via mail (not email, but as a physical message in an envelope) is more personalized and on par with major retailers everywhere with a mailing list. In episode 192 of the AMPM Podcast, host Manny Coats reveals some money-saving tips for getting high-quality, royalty-free stock photos for Amazon as well as advice on how to reach your target audiences with mailers. If you need to use stock imagery for edited lifestyle photography or product packaging, there are a few options out there. Of course, if websites like Shutterstock is out of your current price range per month, Unsplash.com offers many high-quality photos available to be used for your purposes for free under creative commons, meaning they can be used without paying the owner. A common misconception among new sellers is that just because it says you can use it for free, there is no risk in using images from stock websites. Always be sure to read the fine print because some images will require special licenses to be used commercially for profit. Manny also discusses using physical postcards sent in the mail to your customers to thank them for their business and request a review via AMZ Print Mail. However, this method should be used with care in how it's worded to prevent you from violating Amazon Terms of Service. Enjoy this episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 56,000 prominent Amazon sellers. And don’t forget to subscribe to the podcast! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guidefrom Manny Coats for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon?Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10tools that can help you to optimize your listings and increase sales for a low price! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademarkfor your business and shielding your products from fraud! Ready to Get Serious About Your Amazon FBA game? The Illuminati Mastermind offers monthly trainingfor advanced level sellers. Reserve your seat today so you don’t miss out on this helpful webinar! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund reportto see how much you’re owed! Have any concerns about using stock photos for Amazon or sending out mai...

On Podcast EP 191, host Manny Coats talks about how the recent Amazon TOS relate to reviews and even answers a few personal questions! A few weeks ago, we talked about sneaky ways to gain Amazon reviews that may get you banned so you know which tactics to AVOID. If you missed that episode, check it out here. Since then, a lot of you have asked for clarification on Amazon’s TOS surrounding reviews and email follow-up so you can gain reviews fast without getting your account banned. So what’s Amazon’s stance on reviews nowadays? “After an order is completed, Amazon automatically sends an email to buyers asking them to leave a review and provide feedback. Additionally, you are allowed to send 1 email per order to request a customer review.” If you send out more than 1 email to elicit a customer review, it may be time to reconsider your email follow up strategy and change it to be more compliant with the current verbiage in Amazon’s Customer review guidelines. “If you decide to ask a buyer to provide a customer review, you cannot ask only for a positive review, nor can you request reviews solely from buyers who have had a positive experience.” If you use tricky wording to segment your customers into reviews and customer feedback, it’s important to note that you’re blatantly violating Amazon’s TOS. You also cannot contact Amazon customers and request that they remove a review. Maybe you’re asking yourself, “but what if I solve their problem or send them a replacement following a negative review?” If you do so, you STILL cannot follow back up to ask them to change their review. The second half of the podcast was an opportunity to answer all your personal questions for Manny. Questions like: How many employees do you have? How tall are you? What events are you going to next? How many hours do you work per week? What do you do for fun? And more! Listen to the full episode above. Enjoy this episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 56,000 prominent Amazon sellers. And don’t forget to subscribe to the podcast! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Manny Coats for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud! Ready to Get Serious About Your Amazon FBA game? The Illuminati Mastermind offers monthly training for advanced level sellers. Reserve your waitlist seat today so you don’t miss out on this helpful webinar! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Have any concerns about Amazon reviews and how to get them the right way? Let us know in the comments below!

On this channel, we have featured many people who have already launched a product, but what about a new seller who is getting ready to launch a product? We talk to many sellers who have had success with their products, so for this episode, we wanted to change things up to concentrate on the experiences new sellers have before launching a product at all. These new seller experiences can range from frustrations of settling on your product niche to dealing with a manufacturer. Thankfully, there are now many resources out there to help new sellers get educated about how to launch a new product, but not all courses are created equal. Check out the video podcast here: In episode 190 of the AMPM Podcast, host Manny Coats speaks with new seller Kala Myles. She has yet to launch her first product but has gone through all the experiences that make up the bulk of the seller journey such as product research, Amazon selling education, dealing with suppliers, and more. Kala offers a perspective on Amazon selling that we don’t always think about but is critical to being successful: remembering those first crucial steps in the seller journey. In this episode, Kala discusses many insightful experiences with Manny, including: 00:30 Introduction to Kala Myles 02:38 Kala’s Future First Product and Avoiding Hijackers 05:23 How Did You Get Started Learning About Selling on Amazon? 06:11 What Amazon Courses Should People Be Wary Of? 07:43 What Have Been Your Favorite Amazon Course So Far? 08:27 Kala’s Crazy Experience with Ordering a Logo 09:20 Kala’s Crazy Experience with Sourcing 11:10 What is Your Expectation 12 Months After Launching Your Product? 12:20 How Much Money Are You Starting with to Launch Your Product? 13:15 What is Your Minimum Order Quantity? 14:02 Starting with the Right Number of Units is Imperative 15:05 Securing Funding for to Launch Your First Product on Amazon 16:05 When You Don't Want to Target a Top Keyword 16:44 Knowing Your Numbers 18:15 The Profitability Calculator 19:15 Interesting Ways to Increase Your ROI 20:31 Are You Going to Be Sourcing from China? 21:01 What Is One of the Biggest Mistakes You See Other Sellers Making? 22:10 What Are Your Ninja Tactics You Are Waiting to Employ? 23:51 What Products Do You Avoid? 24:34 What Sources Do You Use for Product Research? 25:30 Join the FBA High Rollers Facebook Group 25:58 Avoid Out-of-Date Amazon Courses 27:01 The Importance of Trademarks Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guidefrom Manny Coats for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon?Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10tools that can help you to optimize your listings and increase sales for a low price! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademarkfor your business and shielding your products from fraud!

Is using a product launch against Amazon Terms of Service? Find out the answer and more from the top industry experts! Get all your questions, misconceptions, and more answered in the ultimate podcast about the latest trends in using a product launch via the giveaway method on Amazon to climb the rankings! The AMPM Podcast has taken the roundtable chat to the next level! We've gathered four industry experts from leading Amazon launch companies ZonJump, Six Leaf, Viral Launch, and Rebate Key to give us their professional opinions on the status of doing product launches today and how they may evolve into the future. Check out the full AMPM Podcast episode here: Never in the history of our show have we had so many prestigious guests with a combined knowledge that spans the entirety of Amazon itself. Launching a product on Amazon is one of the most contested subjects in all of e-commerce, so we thought we’d help clear the air on what works, what doesn’t, and what is still up for debate! Be sure to turn off your phone, notifications, and any other distractions known to man, because you are not going to want to miss a second of this wealth of Amazon knowledge! In this extraordinary episode 189 of the AMPM Podcast, host Manny Coats is joined by Helium 10 launch specialist and training manager Bradley Sutton for the best roundtable discussion on current Amazon product launch trends with our esteemed guests: Leo Limin – Co-founder of ZonJump, ZonPages, and ZonWords Barcus Patty – Chief Success Officer at Six Leaf Cameron Yoder – Content Marketing Specialist and Public Speaker for Viral Launch Ian Sells – Co-founder of Rebate Key The Reality of Amazon Product Launch Giveaways Today The 1.5-hour discussion encompasses a wide range of relatable topics, including the following: Are Product launches Rank Manipulation or Against Amazon TOS? What Has Changed in the Last Year for Product Launches? What Changes Have There Been in URL Services with which URL Structures Work Best for Launches? Are 2-Step Storefront URLs Dead? Which is Better: Brand URL or 2-Step Storefront URL? Are Coupon Codes Becoming Less Effective? Do You Think It’s More Effective to Give Coupon Codes to a Network of Buyers or Randomly Via Platforms Like Facebook? Have You Noticed Any Data Differences in Product Ranking on Different Browsing Platforms Since Amazon’s Changes in August 2018? Have These Amazon Data Differences Affected Product Launches? How Many Days Should Sellers Spend on Their Product Launch Giveaway Period? Why Do You Think 1-2 Day Launches Fall Off So Quickly? Have You Seen Amazon Give Brand-New Listings a “Honeymoon” Juice Boost in the First 30 Days? Do You Recommend That Sellers Close Their Listings If They Are Waiting for Stock to Arrive? Are Product Listings That Achieve Page One Ranking Quickly Through Giveaway Launches Being Penalized by Amazon? How Many Days Should Sellers Spend on Their Product Relaunch Giveaway Period?? Do You Look at Client Conversion Rates Before Recommending a Product Launch Timespan? Will Amazon Penalize You for Running Coupon Discount on Products for Too Long? What Does Not Work Anymore for Product Launches? What Are 3 Products That Sellers Should Stay Away From? What Keyword Mistakes Do You See Sellers Making? What Common Traits Do You See Among Successful Product Launches? What is the Biggest Mistake You See Sellers Make with Their Listings? What Can Sellers Do to Maintain Their Page One Ranking Once They Are There? Would You Run Heavy Sponsored Ads on Your Target Keyword at the Same Time as Your Product Launch? Are There Alternative Product Launch Methods You Would Recommend? Should Sellers Target One Keyword Phrase or Multiple Keyword Phrases During a Product Launch? Would You Rather Rank on Page One for One Keyword at 100,000 Searches Per Month or 10 Keywords at 10,000 Searches Per Month? Is It Better to Target a Few Keywords That Also Have Your Ma...

Getting Amazon reviews for your product is crucial to its success, but how you get them can possibly land you in hot water with Amazon. Recently, Amazon updated their Terms of Service regarding the acceptable ways of getting Amazon reviews on products. This update has eliminated the use of some old tried and true tactics sellers have used to get reviews either ahead of the product launch or in large quantities. Amazon is cracking down on the black hat methods of obtaining Amazon reviews, so it’s very important to know what will and will not fly with Amazon. Violation of Amazon’s TOS can certainly lead to getting banned from Amazon in addition to things like Withdrawing your selling privileges for a time Removing all of your product reviews that were obtained illegitimately Permanently delisting your product Legal action against you by Amazon such as a lawsuit In episode 188 of the AMPM Podcast, host Manny Coats discusses the current Amazon Terms of Service regarding Amazon reviews for products and how to avoid getting into trouble. Following Amazon’s rules is your best bet to not being banned or enduring other punishments, so getting to know what you can and cannot do is paramount to obtaining Amazon reviews the right way. Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Manny Coats for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud! Ready to Get Serious About Your Amazon FBA game? The Illuminati Mastermind offers monthly training for advanced level sellers. Reserve your waitlist seat today so you don’t miss out on this helpful webinar! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Have any concerns about Amazon reviews and how to get them the right way? Let us know in the comments below!

How much is your Amazon packaging really costing you? Do you have to pay extra per unit when you ship and store your products due to Amazon packaging size stipulations? Your product’s dimensions and weight can have a significant impact on your cost per unit, but there are ways to help you save money when evaluating your product’s size class with Amazon. Many new sellers may not be aware that if your product crosses over from being a Standard sized item to being Oversized, the cost can rise. For example, going from a Large Standard sized box to a Small Oversize box (over 18 inches in length, width, height, or a combination of all three) can carry a hefty jump in cost per unit. Oversized products typically cost more to store in Amazon’s warehouses via the FBA system, so trying to stay under the threshold if at all possible can save you large sums of money each year. FIND OUT HOW PROFITABLE YOUR PACKAGE SIZE CAN BE WITH THE AMAZON PROFITABILITY CALCULATOR Also, Manny discusses how the weight of products can have a great influence on the cost to ship from your supplier to the warehouse. If your product is made in China and has to travel all the way to the United States, a unit’s weight will determine not only your cost to transport but also eligibility for air transport. In episode 187 of the AMPM Podcast, host Manny Coats will share his thoughts on how Amazon packaging size and weight play a crucial role in your cost per unit in shipping as well as storage and how sellers might be able to cut their costs with such large things. Additionally, Manny introduces Profitability Calculator, a new way to check how profitable a particular product might be given factors like Amazon packaging size or weight within a few seconds. He uses it during this podcast to calculate the FBA fees associated with the example products dimensions and weight to get a reasonably accurate estimate on how much it would be to store the item in an Amazon fulfillment center. Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guidefrom Manny Coats for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon?Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10tools that can help you to optimize your listings and increase sales for a low price! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademarkfor your business and shielding your products from fraud! Ready to Get Serious About Your Amazon FBA game? The Illuminati Mastermind offers monthly trainingfor advanced level sellers. Reserve your seat today so you don’t miss out on this helpful webinar! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund reportto see how much you’re owed! Have any concerns about Amazon packaging size and weight requirements? Let us know in the comments below!

The Amazon keyword search algorithm has turned into more of an “Amazon search shuffle,” providing sellers with different data across different locations and browsers. There seems to be something fishy going on with Amazon keyword search results, and we aim to find out what’s going on! *This article appears on Helium 10, but felt it was so important that we needed to share it with you all as well! Lately, we’ve been getting questions about discrepancies in Amazon keyword search data from some of our users through tools like Keyword Tracker by Helium 10. Users will claim that their keyword ranking results will vary wildly for some critical terms at different time intervals. Sometimes a seller will be ranked fairly high, and then at other times not appear in the keyword search results at all. CHECK OUT KEYWORD TRACKER AND THE HELIUM 10 TOOL SUITE Helium 10 derives its data estimations from detectable Amazon trends and other factors, so the variance in search results are coming from Amazon, not any tool bug. The only thing we aren’t certain of is WHY it’s happening, but we have a few educated guesses. In episode 185 of the AMPM Podcast, host Manny Coats has a discussion with Helium 10 team members Bradley Sutton (Operations Manager) and Bojan Gajic (Chief Technology Officer and Head of Engineering) about this Amazon keyword search data debacle. The Amazon Search Shuffle The Helium 10 team has coined the phrase, “Amazon Search Shuffle” to describe the phenomenon (just don’t use the abbreviation, it sounds silly). The shuffling started around mid-August 2018 when we noticed the difference in data that would happen within different locations and different browsers. The data inconsistency even occurs in the same browser or location, but a just different time of the day. It’s as if there were two separate catalogs or realities that Amazon was toggling between back and forth. The last time something like this happened was in November 2017 for a few days. There were rumors behind the scenes at the time that Amazon was testing a new catalog or prematurely pushed to production an algorithm update. Whatever the case, they put everything back after a few days, and the data stabilized again. The difference this time is that now these variations have been happening for a month now. Bojan explains in detail his experience with these changes to Amazon’s algorithm and offers his insight into what the future may hold for Amazon keyword search data consistency. Bradley points out how anyone can see the results that we are witnessing by trying to see the same data across different locations and browsers. How Helium 10 Is Navigating the Issue Helium 10 would like to emphasize that if you are using our tools and are experiencing wildly varied search results, it has to do the algorithmic changes Amazon is currently making and not an error with our system. We have also been able to normalize the results for many users, but until the issue is resolved on Amazon's side, you will still see this search result variance on some ASINs. One reason that you can see this variance in our tool and not others is that if you have the boost feature turned on, Helium 10 is going out and checking your rank every hour as opposed to other tools that might only check once a day or every few days. For example, users that utilize our Boost feature (which checks rank every hour, whereas other tools only check once a day or every other day) on Keyword Tracker may notice the data differences more readily because of the more frequent updates. We hope that like last year, things will normalize soon so that we do not see the wild search result fluctuations, that can affect your bottom line. For more information, be sure to visit www.helium10.com.

The final part of the Kevin King interview is here, and we are concluding with the best ways to drive traffic to Amazon products! Now that you have chosen your product and built the listing on Amazon, it’s time to launch and drive traffic to your Amazon private label business. This last part is ongoing and very often separates the serious sellers from the casual ones. Kevin offers a taste of his Freedom Ticket course with his basic strategies for figuring price to using Facebook to get the word out about your new Amazon product. Check out the video with Kevin explaining the finer points of how to drive traffic to Amazon products after launch: In episode 184 of the AMPM Podcast, host Manny Coats discusses how to drive traffic to Amazon products as well as elements of your listing to pay a lot of attention to with Amazon guru Kevin King. HOW TO CHOOSE THE BEST PRODUCT TO SELL ON AMAZON - EPISODE 182 HOW TO BUILD THE BEST AMAZON LISTING - EPISODE 183 Some of the Amazon information nuggets Kevin shares include: 00:56 – How Manny Coats Met Kevin King 05:00 – How Do You Figure Out Pricing for New Amazon Products? 06:42 – What is BSR? 08:52 – What Are Some Key Factors to Get Your Product Seen on Amazon? 09:56 – What is a Product Launch on Amazon? 12:15 – How to Do a Giveaway During a Product Launch on Amazon 14:58 – Once You Get to Page One, How Do You Stay There? 17:36 – Other Critical Factors on Your Amazon Listing That Affect Sales 19:11 – The Number of Total Reviews VS the Number of Good Reviews 19:53 – Finding Opportunities in Markets That Have Low Reviews 21:22 – The Best Strategies When Running PPC and Ad Campaigns 23:05 – Using Facebook as a Powerful Marketing Tool 28:35 – Finding Kevin in the FBA High Rollers Facebook Group 28:58 – What Are Conversions Rates on Amazon? 32:38 – Kevin’s Quick List of What to Do to Launch a Product on Amazon 34:28 – How Can Sellers Get Initial Reviews on Their Products? 36:12 – Get More Insight from Kevin in His Freedom Ticket Amazon Course 37:28 – Final Words from Kevin King Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Manny Coats for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud! Ready to Get Serious About Your Amazon FBA game? The Illuminati Mastermind offers monthly training for advanced level sellers. Reserve your waitlist seat today so you don’t miss out on this helpful webinar! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!

Amazon 101 with Kevin King continues where he and Manny discuss how to build the best Amazon product listings! Ensuring that your Amazon listing is perfectly optimized is crucial to the success of your product launch. New and experienced sellers alike can make the same mistakes when building their listings, which can have negative effects on your sales and your ability to compete in your market niche. By using the best Amazon product listings as a guide, you can evaluate your own Amazon listing optimization efforts and make improvements where necessary. Check out the video here: In AMPM Podcast episode 183, host Manny Coats asks Kevin King his thoughts on how to create the best Amazon product listings. Elements of the listing include product photography, keyword research and implementation, building the parts of the listing correctly for launch. HOW TO CHOOSE THE BEST PRODUCT TO SELL ON AMAZON - EPISODE 182 HOW TO DRIVE EFFECTIVELY TRAFFIC TO YOUR AMAZON PRODUCT AFTER LAUNCH - EPISODE 184 Build the Best Amazon Product Listings In this episode, Manny’s questions about building the best Amazon product listings include: 00:48 – Reintroduction of Kevin King 02:40 – What Are the Most Common Mistakes Sellers Make on Their Listings? 04:18 – What Resolution Quality is Best for Amazon Product Images? 05:00 – What is the Best Ratio of White Space to Have in Amazon Product Images? 07:04 – Split Testing Images Before Launching A New Product 08:13 – Sellers Not Doing Correct Keyword Research 09:41 – Is It Better to Rank #1 for One Keyword That Gets 100,000 Searches Per Month, or 10 Keywords That Get 10,000 Searches Per Month? 10:31 – What’s the Most Important Part of an Amazon Listing? 12:10 – What is the Best Strategy for Adding Keywords to Your Amazon Listing? 17:30 – Don’t Put Your Brand Name First in Your Product Title 18:04 – Can You Use Emojis in Your Listing Bullet Points? 19:04 – What Tools Do You Use in Finding Amazon Keywords? 21:40 – Kevin’s Product Photography Strategy 24:20 – Adding Video to Enhance am Amazon Product Listing 25:34 – Joining Kevin’s Courses on Freedom Ticket Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Manny Coats for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud! Ready to Get Serious About Your Amazon FBA game? The Illuminati Mastermind offers monthly training for advanced level sellers. Reserve your waitlist seat today so you don’t miss out on this helpful webinar! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it.

This Amazon 101 series will let you in on the expert secrets for choosing the best products that make money on Amazon! Manny has a special treat for all the new sellers who want to learn how to start selling on Amazon! Together with his good buddy Kevin King, he will be creating this three-part series to explain the finer points of how to make money on Amazon in the beginning. Check out the video here: In AMPM Podcast EP 182, host Manny Coats speaks with Kevin King, a 7-figure Amazon seller, and teacher for Illuminati Mastermind and Freedom Ticket, on the best methods to use for finding the best things to buy and sell for profit on Amazon. He also divulges expert advice on what to do once you have chosen your product to get your listing up and running. HOW TO BUILD THE BEST AMAZON LISTING - EPISODE 183 HOW TO DRIVE EFFECTIVELY TRAFFIC TO YOUR AMAZON PRODUCT AFTER LAUNCH - EPISODE 184 Whether you are a newcomer to selling on Amazon or are an experienced seller wanting to find better products to sell to make money on Amazon, you’ll get the most up-to-date advice from an Amazon master. In this episode of the AMPM Podcast on how to pick the best products to make money on Amazon, Manny and Kevin’s discussion includes: 00:25 – Manny and Kevin Introduce the Series 01:35 – Introduction to Manny and Kevin 03:42 – Finding the Best Products is About Finding Good Opportunities 06:50 – How to Find and Pick A Profitable Private Label Product to Sell on Amazon 07:38 – Investing in Oversized Products 08:00 – How Important are Reviews When Looking for a Product? 09:50 – Potentially Low-Profit Margins with Smaller Products 12:12 – Once You Find a Product, How Do You Know If It Will Be Successful? 19:40 – Making Sure Your Next Product Has Good Keywords 21:45 – How Important is Selling Through Amazon FBA? 22:55 – Images Are Crucial in Optimizing a Product Listing 25:00 – How Important is Being Passionate About the Product You Are Selling? 26:57 – Should New Sellers Offer Variation (i.e. Multiple Colors, Shapes, etc.) in Their First Product at Launch? 28:51 – What Are the Most Important Things to Get Right on Your Amazon Product Listing? 30:45 – How to Manufacture a New Product to Sell on Amazon 32:07 – What Products Should New Sellers Stay Away From? 33:43 – Great Product Sourcing Resources for New Sellers 34:03 – How Much Money Does a New Seller Need to Get Started Selling on Amazon? 36:58 – Ordering Inventory Ahead of the Lead Time to Avoid Stocking Out 38:26 – What to Do If You Choose the Wrong Product to Sell 40:22 – Are There Good Places to Source Products in the USA? 41:37 – Freedom Ticket and FBA High Rollers Facebook Group Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Manny Coats for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today! Protect Your Amazon Brand with a Trademark!

Could you be getting inaccurate Amazon sales estimates with the 999 Amazon shopping cart trick? Some may remember this old inventory hack in the early days of the AMPM Podcast to see how much inventory your competitors had left for their products. The basic idea was that you visit a listing and add the product to your Amazon shopping cart. You also set the item quantity to 999, and if the seller did not possess that many items in his or her inventory, Amazon would alert you and tell you how many units of the product were left. You would effectively spy on a competitor and find out how much was left in their stock for that particular ASIN. While it may seem like a clever Amazon competitor analysis idea, this spying activity may actually bring you more trouble than it’s worth. On this episode of the AMPM Podcast, host Manny Coats talks about a few things centered around the famous 999 Amazon shopping cart trick, including: Guillermo’s trip to The War Room conference with Ryan Deiss and Roland Frasier from Digital Marketer in Las Vegas, Nevada What the 999 Amazon shopping cart trick is and how it works How accurate is calculating Amazon sales volume estimation with this Amazon shopping cart trick Is the trick better than using Amazon sales estimation software like Xray by Helium 10? The flaws in using the 999 Amazon shopping cart trick only to calculate accurate sales volumes on Amazon products The variables that can impact the accuracy of using the 999 Amazon inventory trick The Helium 10 alternative to using the 999 Amazon inventory checker Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Manny Coats for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud! Ready to Get Serious About Your Amazon FBA game? The Illuminati Mastermind offers monthly training for advanced level sellers. Reserve your waitlist seat today so you don’t miss out on this helpful webinar! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!

Can Amazon A/B testing your images prevent wasted time and money before the product launch? In today’s episode of the AMPM Podcast, Manny discusses the importance of getting your primary image right to increase conversions for your listing and prompt Amazon to feature your product marketing more often. However, how do you know the image you attached to your product listing is a good one? Amazon A/B testing, of course! While Amazon Central does allow sellers to split test images, it must be done while the product listing is live. This situation is not ideal since you are potentially wasting money on an ineffective image that is all over your marketing material. Fortunately, there is a way to split test your product thumbnail before you invest a lot of money on the product launch and risk low conversions. Pickfu provides a service that lets you perform Amazon split testing on images for a nominal fee to pollsters. Additionally, Pickfu provides analytics on the results and reveals critical data on the demographics of the participants and what they chose. This data is invaluable when choosing an image to use that appeals to your target audience both on your listing and your marketing efforts. Check out the Amazon A/B testing plans for Pickfu to gain valuable input from real people Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Manny Coats for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud! Ready to Get Serious About Your Amazon FBA game? The Illuminati Mastermind offers monthly training for advanced level sellers. Reserve your waitlist seat today so you don’t miss out on this helpful webinar! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!

In today’s podcast episode, Manny discusses the importance of optimizing your Amazon image stack by adding promotional Amazon product videos into the mix! After taking some time off to concentrate on some big projects, Manny Coats is back for another informative episode of the AMPM Podcast! Over the last few months, Manny has spent his time building up Helium 10 and traveling out of the country to gain better knowledge on the state of selling on Amazon today. Manny mentions his recent trip to a seller event in Amsterdam and visiting one of the world’s largest underground wine cellars in his travels. In this episode of the AMPM Podcast, Manny mentions the fact that sellers who have registered their brands with Amazon are able to add Amazon product videos to their listing image stacks. Up until now, a select few businesses who had undergone brand registry were allowed to upload these Amazon product videos to their listings in beta form. Now Amazon is allowing any seller with Brand Registry to upload promotional videos to their listings. Haven’t registered your brand with Amazon yet? Now is the time! Also, be sure that you have properly trademarked your brand to protect you from hijackers. Don't miss out on the opportunity to add promotional Amazon product videos to listing pages and gain an edge over your competitors! Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Manny Coats for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud! Ready to Get Serious About Your Amazon FBA game? The Illuminati Mastermind offers monthly training for advanced level sellers. Reserve your waitlist seat today so you don’t miss out on this helpful webinar! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!

Serial entrepreneur of the highest regard, Manny Coats has been involved in successful online marketing and advertising since the 90's. Through perseverance and hard work, he is now running multiple 7-figure businesses; from PC games to mobile applications and now Amazon software. He is the CEO and founder of Helium 10, a software suite that helps drive the success of many Amazon seller businesses, including his own. You can follow him at AM/PM Podcast on YouTube.

Serial entrepreneur of the highest regard, Manny Coats has been involved in successful online marketing and advertising since the 90's.Through perseverance and hard work, he is now running multiple 7-figure businesses; from PC games to mobile applications and now Amazon software.He is the CEO and founder of Helium 10, a software suite that helps drive the success of many Amazon seller businesses, including his own. You can follow him at AM/PM Podcast on YouTube.

On this episode, Steve Simonson and his guest Manny Coats discuss the main issues that entrepreneurs face. Manny Coats, the host of the AM/PM Podcast, CEO and Founder of Helium 10, and co-founder of the Freedom Ticket, shares his personal and professional background, visions and insights on E-commerce and entrepreneurship. Here are more key points discussed in this episode: Manny’s origin story and his first experience as an entrepreneur. How to add value to your products. The importance of building communities and teams towards meaningful collaboration and more. To get firsthand insights and invaluable advice on entrepreneurship, stay tuned to this episode. Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit Symo Global to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 1:17 (Steve introduces his guest, Manny Coats.) Steve: This is episode 19 of the Awesomers podcast and for those of you keeping score at home you can go to the Awesomers.com/19 webpage and you will find all the relevant show notes and links and things that we talk about in this episode including all the details about our special guest and that special guest today is none other than Manny Coats, my friend, and he is also the co-founder of the Freedom Ticket and CEO, and founder of the Helium 10 software program. Now, Helium 10 is a leading software company for Amazon sellers that provides a host of services and functions that really can help Amazon businesses. He is also the host of his own podcast known as the AM/PM Podcast which is a free resource for learning about everything related to the private label industry as a released is selling on Amazon in particular. I highly recommend if you sell on Amazon and you are thinking about selling on Amazon or any of the above, definitely go subscribe to the AM/PM Podcast right now. He has been involved in the online marketing industry since the late 90s, and he is a regular speaker at major Amazon conferences. He has also created one of the largest active communities of Amazon sellers with over 45,000 members. And again we will have that links to all of these things in the show notes. All you have to do is go to Awesomers.com/19. Everybody back, Awesomers.com Steve Simonson here and joined today by a special guest Manny Coats. Manny, how are you? Manny: I am excellent! How are you doing? Steve: I know you are! I am well as this is an actually a sunny day in Seattle which is a nice thing. It looks like it's sunny behind you in LA there, yes?

Making all the right moves from the very beginning can mean all the difference between a successful Amazon seller and a flop. While a rare occurrence, new sellers have been known to sweep in and totally dominate their niches. However, achieving this feat never comes easy and can only be done by choosing a solid product to source and employing a winning strategy on Amazon. In episode 178 of the AMPM Podcast, host Manny Coats interviews Amazon seller Janine Hong, a relative newcomer to the Amazon world that has absolutely crushed it by using a unique Amazon sponsored ad strategy and leveraging the power of the Helium 10 tools suite. She has advocated the significant role that Helium 10 has played in her growth as an Amazon business owner. During 2017, she was able to earn over $400,000 and is positioned to do around $2 million by the end of 2018. In using Helium 10 tools like Magnet, Cerebro, Scribbles, and others, Janine has increased her conversion rate from low teens to 27% and 30% on two of her main products. Additionally, she runs a terrific PPC campaign for her storefront, which is one of the most significant factors to maintaining her #1 position in her niche. Besides taking advantage of Helium 10 tools, she has created her own PPC optimization strategy known as the “Stampede Method” that helps her to blow away her competition. This strategy allows her only to have to spend about 30 minutes a week adjusting her Amazon sponsored ads. Check out our YouTube channel for more video podcasts. In this episode of the AMPM Podcast, Manny and Janine discuss the following: 00:59 Introduction to Janine Hong 03:24 How Janine Got Started Selling on Amazon 04:21 Dud Products and What to Do About Them 05:23 Janine’s First Product and Not Giving Up 06:12 How Much Money Did You Start With? 07:06 Spending Any Spare Moment Absorbing Education 08:15 Getting Involved in the FBA Highrollers Facebook Group 09:10 What Types of Products Do You Go After? 11:23 How Do You Find Your Ideal Keywords for Your Products? 14:39 The Power of the Helium 10 Suite of Tools 16:20 How Do You Outrank Your Competitors? 18:11 What is the “Stampede Method” and How Does It Drive Your Sales? 20:12 How Janine Incorporates the Cerebro Product Rank Method for Increased Sales 22:21 What Are Your Sourcing Costs? 23:15 How Do You Deal with “Stocking Out” on Homerun Products? 25:57 The Importance of High-Quality Product Photography 27:01 The Importance of Targeting the Right Keywords 28:15 Using Xray to Make Product Research Easier 29:32 Is Rapidly Expanding Right Away a Good Idea? 33:48 Running Cerebro Reports 34:17 How Many Hours Do You Dedicate to Your Amazon Business? 36:52 If You Could Go Back to When You First Started, What Advice Would You Give Yourself? See more podcasts episodes at AMPMPodcast.com. Enjoy the episode? Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Also, be sure to check out our latest content on Instagram! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: The Ultimate Software Tool Suite for Amazon Sellers! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today!

How would it feel to make $1,000,000 on Amazon in only 9 months? That's exactly what Manny Coats did! While I was at the Amazing Selling Machine event this past year, I had the pleasure of interviewing Manny, who is the Founder of the AMPM Podcast. Manny is a super successful Amazon seller, who made $1,000,000 on Amazon in only 9 months. Since then, he has gone on to create a software company, called Helium 10. This software suite contains over a dozen insanely powerful Amazon SEO tools that are designed to help Amazon sellers grow their online businesses. If you have a desire to start selling on Amazon, Manny's story will inspire you to do so. This is an interview that you don't want to miss! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Using more than one Amazon keyword tool to get an exact phrase keyword list is a strategic way to launch a product correctly. Building a strong keyword list through a powerful Amazon keyword tool is absolutely essential, especially in the beginning stages of your Amazon selling journey. Combining software can help sellers achieve more goals during their product research. Magnet is a general Amazon keyword tool that uses a seed word to generate exact phrase search term estimations for a listing. Cerebro is a reverse ASIN Amazon keyword tool that finds all the keywords related to a specific product. Often sellers use one or the other in their bid to find the ultimate keyword for their product listings. By using both in tandem with one another, sellers can achieve multiple goals, so sellers can launch faster and in the right way. In episode 177 of the AMPM Podcast, host Manny Coats demonstrates how sellers can incorporate Magnet and Cerebro to create a useful and narrowed keyword list, so they can enter the Amazon marketplace with a page one ranking! Check out our YouTube channel for more video podcasts. See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts Enjoy the episode? Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Also, be sure to check out our latest content on Instagram! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: The Ultimate Software Tool Suite for Amazon Sellers! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud!  Ready to Get Serious About Your Amazon FBA game? The Illuminati Mastermind offers monthly training for advanced level sellers. Reserve your seat today so you don’t miss out on this helpful webinar!  Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!

Hey guys! In this episode I have Manny Coats on, the founder of Helium 10 and the AM/PM podcast and we're talking about some of the latest features that have come out recently on Helium 10: - Blackbox: Product research - X-ray: Chrome extension for product analysis on amazon.com There is also a full video for this episode that I've posted on my Facebook page that you can watch by clicking below as we spend a lot of time on screen share in this episode: FB link Also, I mentioned this in the episode and you can use my code TAZ to get $100 off your entire first year! And this code won't be around for too long as they are changing up their discount structure soon (this isn't a joke!) so use it now! Hope you guys enjoyed the episode! Later this week I'll be talking my journey to $50k per month and beyond! 

Making product launch mistakes can be detrimental to the success of your listings - learn what NOT to do! Product launch mistakes can plague a listing from the very beginning, and many sellers don't realize they are doing it wrong! Sellers sometimes judge the success of product launches on their own experience without factoring in the role of personal error in the process. The general consensus of the Amazon selling community is a testament to how product launches fare. If or when product launches don't work, sellers need to evaluate how they introduce their products in the Amazon marketplace and utilize the elements that factor into a marketing and launching the product. From choosing the right keywords and creating compelling copy to using good imagery and discounted codes, there are so many parts of a good launch that need to be done right. In episode 176 of the AMPM Podcast, host Manny Coats busts common misconceptions about product launches and shares how to get them right. Check out our YouTube channel for more video podcasts. See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

In episode 175 of the AMPM Podcast, host Manny Coats speaks to 8-figure Amazon sellers and partners at Seller Tradecraft, Fernando Cruz and Nick Young, about how to begin and sustain a contending Amazon FBA business like theirs. Somewhere between building a team, cutting it down, and driving Uber, Fernando and Nick managed to break eight figures in their now thriving company. With $10 million plus in sales last year (2017) and a 300% growth in one year, the partners were able to do the other things they loved. Nick traveled to Spain and explored Europe for weeks at a time. Fernando scaled a different kind of mountain: Mt. Kilimanjaro. Unsure of what product niche to enter and without a solid strategy in place, most new sellers entering the Amazon FBA business flounder, especially in the first few years. How can sellers build an Amazon FBA business and find success early on? In this episode, Fernando and Nick share their process and strategies to help others launch and grow their own profitable Amazon FBA business. 00:28 – Introducing Fernando Cruz and Nick Young 03:31 – Living the dream of doing what you love while earning a static income 04:08 – Finding a simple, long-tail product and figuring out a strategy to dominate the market. 05:13 – New seller fumbles of not understanding the numbers or checking financial pulse of their company. 05:58 – Launching your product aggressively with goals and a timeline. 07:02 – Amazon API to monitor weekly profitability. 07:45 – Defining “aggressively” in terms of PPC campaign and using it to your advantage. 08:47 – Going beyond the maximum Amazon bid to hit sales aggressively 08:50 – Front Page Bids 09:27 – Pros of using manual and/or automatic campaigns 09:56 – Keyword count when launching a new product on manual 10:46 – Launches, PPCs, and giveaways 11:23 – Creating targeted titles for a launch 12:18 – PPC campaign management 12:44 – Strategies for building your dream team overseas and in-house 13:42 – Measuring your company through your team management 14:53 – HR, time-tracking, and recruiting 16:10 – Handling time difference and overlaps for your overseas staff 17:08 – Salary v Hourly and Employee Benefits ‘ 17:38 – Managing remote staff and tracking their activity 18:30 – The cost of employee resources and needs 19:25 – Acceptable price range for hiring the right employees for the right positions 20:13 – The best advice to sellers who want to reach the $1 mill mark and beyond 21:22 – Receiving and repaying loans for your business 22:31 – Keeping your costs under control after launch strategy to guide business 24:03 – ACOS to drive sales, get good rankings, and use as an indicator for keywords 25:44 – Delegating responsibilities and evaluating time 26:38 – The Interview Process to screen the best candidates for the job To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy This Episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out!

Don’t just stack the Amazon coupons for your product listings on your page. Organize them! Sellers offering cross-sells and upsells often stack coupons to draw the customers’ attention towards their products and drive sales. Using multiple Amazon coupons for all the different products sellers have to offer is definitely great for doubling sales and increasing revenue. Controlling the position of those coupons is even better. It allows sellers to prioritize certain products over others and manage product listings better. Plus, it’s easier than it looks. In episode 174 of the AMPM Podcast, host Manny Coats discusses how easily you can change the order of your Amazon coupons, so you maximize your sales and get free advertising offers to up your game. Check out our YouTube channel for more video podcasts. See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today, so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

In episode 173 of the AMPM Podcast, host Manny Coats talks with private label manufacturing expert and Sourcify CEO Nathan Resnick about how to source private label products efficiently. Nathan also reveals his methods for choosing the best manufacturing options for your product and category. Nathan got started in selling on Amazon in school and created his first private label product: a first-of-its-kind leather watch strap without holes. He founded Sourcify to help sellers to find the best methods for manufacturing and how to source private label products. How to Source Private Label Products from Suppliers Around the World In this episode, Nathan discusses many anecdotes, including the following: 00:25 Introduction to Nathan Resnick 00:57 Inventing the First Leather Watch Strap Without Holes 02:06 What is Sourcify? 03:27 What is the Right Way to Manufacture a Product? 05:55 Spending Only a Quarter of a Product’s Sales Cost to Manufacture 06:25 How to Tell the Difference Between Factories and Trading Companies 09:48 When Should a Seller Use a Trading Company Instead of a Factory for Product Sourcing? 11:00 How Can Sellers Keep Costs Low When They First Begin Talking with a Manufacturer? 14:42 How Do You Prevent Suppliers from Using Cheap Parts After Negotiating a Good Deal? 15:55 Who Do You Recommend for Performing Quality Checks on Products? 17:30 What Other Countries Would You Source Private Label Products from Besides China? 19:38 What Do You Look for When Producing a Product? 22:13 What Has Been Your Biggest Mistake When Selling on Amazon? 26:03 Performing Amazon Product Research with Black Box 28:35 What is Your Valuable Ninja Tip for Selling on Amazon? To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy This Episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

Happy Friday! Hope you had an amazing week and are pumped for the weekend!  Here's my motivational quote for the week: A few bad chapters doesn't mean your story is over! This is really to symbolize that you can make mistakes and go through bad times, but those experiences don't define you. Keep going and keep writing that script because the story of YOUR life is for YOU to control :) So in this episode I'm talking about product research metrics and what parameters you should be using when using a tool such as Helium 10. There are a lot of a parameters to choose from and most people stick to the same set - I talk about why that isn't always best and a method to try something different that can also be successful. For Helium 10, you guys can get $100 off per month with the platinum plan by using code TAZ so go and do that and try out Black Box which is their product research tool. They have so much more value to offer and I'll Manny Coats back on in a few weeks to talk about their latest updates. I also mentioned yasiv.com which is a tool that helps you to see what products are being bought together with other products which is another very useful way to find products! Hope you guys enjoyed this episode, and an amazing weekend!  

Helium 10 has revamped Magnet to produce the most powerful Amazon keyword research tool on the market today! There's no need for any other keyword research tool to take up space on your computer! The most comprehensive way to get the best keywords for your Amazon listings comes in the form of Magnet 2.0 from Helium 10! In episode 172 of the AMPM Podcast, host Manny Coats goes over the new features of the freshly-renovated Magnet, the best keyword research tool. Additionally, Manny introduces how Magnet will work hand-in-hand with other tools that are critical to selling more on Amazon, including Cerebro, Black Box, and Frankenstein. Other keyword research tools may use a more limited database of keywords to choose from, but Magnet sources keywords from over 450 million ASINs on Amazon. All data estimates in the Helium 10 suite are derived from Amazon trends, so no more guessing through complicated estimates using Google search or other tools. Check out our YouTube channel for more video podcasts. See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today, so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

You won't believe how important unit session percentages are for your Amazon business revenue! How critical are unit session percentages to your Amazon business? Viewable in your Seller Central account, unit session percentages pertain to how many people are visiting your product listing pages, how many people are converting, and which ASINs are doing what. In episode 171 of the AMPM Podcast, host Manny Coats goes over the ins and outs of what unit session percentages are and how they play into the success of your Amazon business. Check out our YouTube channel for more video podcasts. See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

Add attention-grabbing emojis to your Amazon listings and email subject lines to increase open rates and CTR. Can you add emojis to Amazon listings? Emojis have become a staple in text messaging and other online media, so using them to get attention for your marketing efforts shouldn't come as a surprise. You may have seen email subject lines that use relevant emojis to evoke a response from the target audience as well as stand out among the other emails in inboxes. Email subject lines with emojis have been found to be quite powerful. The emoji email trend as garnered positive open rates and CTR for many companies, so it is definitely worth looking into for your next email campaign. How to Add Emojis to Amazon and Email Now there has been a recent push to add emojis to Amazon listings, mostly by placing the relevant emojis within the product description bullet points. In episode 170 of the AMPM Podcast, host Manny Coats shows you how to quickly add emojis to your Amazon listing and to email subject lines. PLEASE NOTE: It's currently unknown if emojis are permitted to be used in your Amazon listing text; you are encouraged to contact Amazon about the Terms of Service to see if you're allowed to add emojis to Amazon. Watch the video version of this AM/PM Podcast below: Check out our YouTube channel for more video podcasts. See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts Manny goes over a few important things regarding the podcast and how to add emojis to Amazon: Updates and Announcements Announcing New Channel: Amazon Seller Secrets Revealed AMPM Podcast Ultimate Resources Guide Can You Use Emojis as Bullet Points in Your Product Description? How to Add Emojis to Your Product Description Bullets Improving Email Subject Lines and Conversion Rates with Emojis Benefits of the Helium 10 Chrome Extension Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

How do you make your product stand out among all the other noise on Amazon? How do you know if you’re making your product BETTER than your competitors? Use competitor reviews against them, of course! Gathering common information across reviews for competing products from other sellers is a free and effective way to determine what needs are not being met and how your product can address these issues. Using that data, you can then have a supplier design a new product that eclipses the competition. In episode 169 of the AMPM Podcast, host Manny Coats talks with seller and podcast host Seth Kniep about his journey of turning a dime into a million-dollar business. Seth also reveals his methods for using competitor reviews to incorporate improvements into his products to rank higher and achieve better sales. In this episode, Seth discusses many anecdotes, including the following: 00:39 Introduction to Seth Kniep 01:45 Why Seth Exited the Corporate World 02:45 Doubling a Dime to Build a Million-Dollar Business 05:35 Investing in the Weirdest, Most Unlikely Category to Sell In 06:35 Selling Anything and Everything 08:57 Study Critical Competitor Reviews to Differentiate and Succeed 13:10 Seth’s First Check from Amazon 13:46 What’s Your Strategy to Find New Products to Sell on Amazon? 19:16 What Are Some Techniques You Use to Find a Supplier? 24:12 Treating Your Suppliers Well 25:05 Where Do You Find Custom Product Molds? 30:22 Better Product Photography with 3D Rendering 35:30 Just One Dime Summit To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Subscribe to Seth's YouTube channel: http://bit.ly/JustOneDimeSubscribe Attend the Summit: https://justonedime.com/summit. Enter promo code "manny" for 10% discount. Amazon coaching: https://justonedime.com/amazon/growth Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

Take a Trip to Yiwu for More Experience with Suppliers and Better Results for Sourcing Products in China Want to source better products from better Chinese suppliers? Taking a trip to China and meeting with a supplier is a great start to sourcing products in China, but knowing where to look with the help of a professional sourcing agent can be your ticket to finding what you want among the many manufacturers and trade shows. Besides just finding the best products, understanding the culture of Chinese business can also help you to forge better working relationships with suppliers. Once you are on excellent working terms, you suppliers can learn your preferences and requirements to deliver better products. In episode 168 of the AMPM Podcast, host Manny Coats speaks with 7-figure seller Elena Saris about the benefits of sourcing products in China and emphasizing what you want to Chinese suppliers and getting to know their culture to produce great products. In this episode, Elena shares great insights about sourcing product in China, including the following: 00:41 Introduction to Elena Saris 01:52 Biggest Mistakes Sellers Make When Sourcing from China 04:30 Making Sure Chinese Suppliers Understand Your Product’s Function 08:20 How Much Money Should You Invest to Start Your Private Label Business? 11:53 Learning to Navigate the Yiwu Market and Finding What You Want 15:51 How to Use an Agent to Source Your Products and Materials at Yiwu 19:53 The Importance of Going to Trade Shows to Source Materials 21:29 How Product Failure Can Make Your Product Better 23:53 Communication to Chinese Suppliers Why Products Must Be a Certain Way dd 29:54 The Importance of Building the Right Team 33:26 Product Hunting Trips to China with Elena To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

As more Amazon sellers join the grand e-commerce landscape, it becomes increasingly more difficult to find private label product ideas that are not overly saturated or marginally profitable. Being first to market with any new and exciting product seems to be a matter of luck more than conscience choosing of products to source—or is it? Searching Amazon for your next best-selling product might seem like a good idea, but in reality, it can be a surefire way to retread old ground. Finding alternative outlets from which to discover private label product ideas is more crucial than ever due to the ever-increasing number of private labels springing up on Amazon. However, there are places online and offline to find private label product ideas that are both unconventional and lucrative. Social platforms are increased in popularity and functionality and have also yielded many new creative ideas that speak to many different groups of people. In episode 166 of the AMPM Podcast, host Manny Coats speaks with high-earning Amazon private label seller Tim Jordan about the fallacy of using Amazon to find new private label product ideas. This misconception is due in part to the oversaturation of sellers offering the same products and the misleading data generated by Amazon. Even if a particular product is hot right now, the competition is fierce and is difficult to break into without significant investment. Additionally, Tim shares five places online that he has found to be very lucrative in discovering new private label product ideas that are low competition and have the opportunity to be first to market in many cases. Tim Jordan covers many of his coveted strategies and secrets to find private label products ideas, including the following: 00:52 Introduction to Tim Jordan 03:14 Looking to the Future of Private Label 04:39 Biggest Mistake: Sellers Using Amazon to Find New Private Label Products to Sell 06:12 Don’t Trust Amazon’s Data on an Unknown Product’s Viability 08:10 The Yeti Principle 13:45 Using Pinterest to Find Private Label Products to Sell 22:26 Using Kickstarter to Find Private Label Products to Sell 26:27 Using Etsy to Find Private Label Products to Sell 28:57 Using LifeHack Blogs to Find Private Label Products to Sell 33:16 Using Subscription Boxes to Find Private Label Products to Sell To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

You may have a wonderful product that should practically sell itself, but customers may never know it if their first impression of it is subpar due to poor photography. The practicality and profitability of having professional product photography done for your Amazon product listings cannot be understated. Fortunately, there is now an all-in-one service that can handle all photographic and video needs for sellers: Pixel Perfect Photography. In episode 165 of the AMPM Podcast, host Manny Coats introduces Pixel Perfect Photography, a photo service designed with Amazon sellers in mind. Additionally, Manny shares a variety of examples that show what product photography is effective for driving sales, and ones that are NOT effective. If you are interested in showcasing your Amazon listings with professional product photography, visit pixelperfectphotography.com for more effective product photography and promotional videos! To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

It’s time to get back to basics! In honor of introduction of Freedom Ticket from the creators of Illuminati Mastermind, we’ve decided to reintroduce new and veteran Amazon sellers alike to successfully selling on Amazon FBA for beginners. And the information comes straight from Amazon entrepreneur and 7-figure seller Kevin King, the brilliant mind behind the classes offered through Freedom Ticket and Illuminati Mastermind. In episode 163 of the AMPM Podcast, host Manny Coats speaks with Kevin King on the best methods for selling on Amazon FBA for beginners, including things like launching a new product on Amazon for the first time and many of the pitfalls that beginners (and even veterans) fall into that can stifle significant growth for your Amazon business. In this episode, Kevin goes over many effective tips for starting Amazon listings, including the following: 01:25 Manny Meeting Kevin 02:45 Kevin Starting Freedom Ticket to Teach Amazon FBA for Beginners 07:13 Manny’s Success with Kevin’s Mentorship 08:25 Avoiding Misinformation or Old Advice for Selling on Amazon 09:07 Avoid “Amazon Experts” That Don’t Provide Value 12:00 Where Should New Sellers Source Their Products From? 14:43 How Do You Approach Competing with Products 3 Stars or Less? 18:05 What Is the Process for Overseas Supplier Inspections? 23:12 Contractual Reimbursement for Damaged or Defective Products 25:09 What Is Your Process for Improving Existing Products? 27:53 Making a Good First Impression with Your Product 31:04 The Importance of Optimizing Your Images and Thumbnails 37:13 Using Big Images Can Affect Sales in a Significant Way 38:48 How Does Sponsored Advertising Affect Initially Launching a Product? To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Watch the next episode Amazon FBA for Beginners -  Part Two Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

Are you an Amazon FBA seller that is crushing it, but you want to learn the secrets to bringing in even more revenue? The Illuminati Mastermind webinar offers a select group of participants advanced tactics and strategies to increase their revenue significantly. In episode 162 of the AMPM Podcast, Manny Coats talks with Amazon seller superstar and host of the Illuminati Mastermind webinars Kevin King about what sellers can learn from these webinars and the upcoming Illuminati Mastermind Conference taking place in Kauai, Hawaii. Both Kevin and Manny give small sneak peaks at the kinds of information to be gained including unlocking secret keywords, using return to our advantage, negotiating with suppliers, and MORE! Kevin goes over many benefits of the Illuminati Mastermind webinars, including the following: 00:58 Kevin and Illuminati Mastermind 04:05 Why Do You Keep Access to the Illuminati Mastermind Webinars Limited? 05:28 Tactics That Manny Used to Double His Sales Over a Year 06:14 The 4 URLs That Everyone Should Know & Advantages of the Webinar 10:20 How to Sign Up for Illuminati Mastermind Webinars 10:50 Learn How to Unlock Secret Keywords from Amazon Seller Central 14:40 Learn Hack to Maximize Product Returns 15:35 Learn Techniques for Negotiating with Suppliers 16:10 Learn Split-Testing Thumbnails through Picfu.com 18:35 Learn How to Download Competitor Reviews 19:50 Sign Up for Freedom Ticket for Best Amazon Tactics for Beginners To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

2017 is done—time to bring on 2018 and crush it! There have been many ups and downs for all sellers this year, but the end of Q4 always tends to bring smiles thanks to the holidays and the robust sales made during that time. To end the year on a high note, Manny was able to make over $1 million in sales during December, using little more than the CPR tactics he has praised for a while now. In episode 161 of the AMPM Podcast (and the last for 2017), host Manny Coats talks about one of his highest earning months ever and shows the numbers to prove it. In a transparent screencast session, Manny shows his numbers for December 2017 and discusses the tactics used to earn such a fantastic result. In this episode, Manny goes over many aspects of his $1 million December sales, including the following: 00:42 Introduction 01:45 Manny’s End of December Sales Numbers 04:20 Manny’s End of Year Sales Numbers 06:15 Launching New Products to Bolster December Sales 07:35 Using Cerebro by Helium 10 to Make Big Sales 09:40 Manny’s Pay Per Click and Paid Ad Strategy 12:04 Dealing with Christmas Returns & Amazon Repackaging Returned Items 14:32 Using Perceived Value as An Advantage 16:45 The Profit Potential of Unique Gag Gifts 17:45 Final Thoughts for 2017 To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to Like us and join the conversation with over 22,000 prominent Sellers on Facebook and subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

Going against conventions can disrupt whole industries, and selling on Amazon FBA is no exception. Many sellers who have pushed the boundaries of what can be done have seen tremendous growth in not only their private label brands but the Amazon marketplace as a whole. From selling products India sourced products to turning a private label business around to sell it, today’s guest has been able to make a career out of defying conventional advice for selling on Amazon. In episode 159 of the AMPM Podcast, host Manny Coats interviews seven-figure FBA seller Sophie Howard, the Amazon rebel who has made money through India sources products and defying the conventions of selling on Amazon. Sophie began selling in 2015 as a means of making more money with two children at home and pulled in over $1 million in sales her first year. She recently sold two of her private label businesses (one for seven figures, and the other for six figures), and she now offers training courses to help other sellers learn her ninja tactics. Sophie’s classes can be found at Product University below: https://aspiringentrepreneurs.com/membership/ https://aspiringentrepreneurs.com/our-services/coaching-11/ Sophie covers a variety of subject matter, including the following: 00:42 Introduction to Sophie Howard 03:39 What Products Can You Source from India That You Cannot Get in China? 05:27 What is Culturally Different About Doing Business in India? 09:21 How Did You Source 400 Products in 18 Months? 11:16 How Much Capital Did You Start Your Business With? 13:15 Were the Products You Sold Standard, Oversized, or Both? 14:08 How Did You “Break All the Mainstream Rules” of Selling on Amazon? 17:23 Where Do You Find the Products You Sell? 21:48 Do You Only Have One Private Label Brand Per Seller Account? 23:03 What is the Ideal Profit Margin or ROI for You? 24:26 How Do You Source Your Consumable Items? 25:18 Do You Trademark the Business That You Sell? 26:45 How much Did You Sell Your Amazon FBA Companies For? 27:49 What Kind of Sales Multiples Do You Get Off Your Annual Net Profit? 30:57 What Mistakes Do You See a Lot of Sellers Making? 32:52 If You Could Go Back in Time 5 Years, What Advice Would You Give Yourself? 34:27 How Many Amazon Seller Accounts Do You Own Currently? 37:14 Amazon Cracks Down on Rank and Keyword Manipulation 38:10 Projected Revenue for 2018 To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to Like us and join the conversation with over 22,000 prominent Sellers on Facebook and subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Whatever happens to used or returned products on Amazon? While most in the Amazon FBA world are trying to get their private label businesses off the ground and climb to the top spot on the search results, many sellers are making money hand over fist in a category has relatively low upfront costs and high-profit potential: used or returned products on Amazon. Whatever happens to big-name items that get returned or just do not sell? Like most retail stores, these items can be sold at a deep discount to another distributor who can then turn around and charge lower prices for profit. Odds are you’ve seen the “Used” or “Near New” products available at lower prices on Amazon product listings. These used or returned product sales are one of the best-kept secrets on Amazon, but one eight-figure seller wants to reveal his winning strategy to you! In episode 160 of the AMPM Podcast, host Manny Coats interviews Todd Snively, the Amazon seller that has figured out how to turn huge profits by selling returned products as "used" or "near new" on Amazon FBA. Todd has created a working formula for finding and sourcing Amazon stock that has been returned at a massive discount and efficiently doubling his money with popular products that sell out quickly. Register for Todd’s webinar on his process for finding valuable products and selling them for minimum double profits at https://www.liquidationblueprint.com/. In this episode, Todd reveals many valuable insights, including the following: 00:42 Introduction to Todd Snively 03:40 The Advantages of Selling Used or Returned Products for Profit 04:49 Satisfying the Amazon Bargain Hunters with Selling Returned Products 07:32 Making Profit When Selling Used or Returned Products Without the “Buy Box” 09:09 Adding a Used or Returned Product to an Existing Listing 09:42 Can You Double Your Money from Selling Used or Returned Products with Only $1000 to Start? 12:20 What’s the Best Deal on a Pallet of Product That You Ever Got? 15:49 How Many Pallets Does Your Resource Process Per Day? 16:46 Where Can Sellers Find Liquidation, Used or Returned Products to Buy From? 17:55 Product Hacks to Extend Warranties on Use or Returned Products 19:58 Todd’s Webinar to Explain His Product Selection Process 21:25 Making Your Money Back on Used or Returned Product Pallets 22:37 How Quickly Do the Used or Returned Products Sell Out? 24:10 How Many Pallets Can People Go Through in An Eight-Hour Day Manually?   Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to Like us and join the conversation with over 22,000 prominent Sellers on Facebook and subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

Did you make a lot of revenue during the Black Friday & Cyber Monday weekend? Our own Manny Coats crushed it, detailing his success strategy for making $39K in 4 Days with 2 New Amazon Products on Helium 10. The weekend was very profitable for many sellers, including AMPM Podcast guest and prominent Amazon seller Norman Farrar.

In episode 153 of the AMPM Podcast, host Manny Coats describes his good fortune over the Black Friday and Cyber Monday weekend regarding his big sale numbers. He also describes his tactics for successfully launching a new product on Amazon FBA using mostly Helium 10 tools.

How well versed are you in Amazon lingo? There is a lot of industry jargon to know whether you are just starting out or are an FBA seller veteran, and knowing it all is half the battle. In episode 150 of the AMPM Podcast, host Manny Coats goes over the top 40 Amazon terms that every FBA seller should know to be more successful. If you have more terms to add to the list, be sure to let us know in the comments below!

In episode 146 of the AMPM Podcast, host Manny Coats discusses a ninja tactic for ranking your new products at the top of the page for your desired keywords before they have even shipped to Amazon fulfillment centers! Using Cerebro by Helium 10, Manny calculates how many products would have to be "giveaways" each day to rank highly!

In episode 145 of the AMPM Podcast, host Manny Coats discusses what a reverse ASIN lookup is and how it can be performed using Cerebro by Helium 10, one of the most powerful tools in the e-commerce industry. Manny also reveals why it is necessary to make your information private when registering new domains.

In episode 144 Part 1 of the AMPM Podcast, host Manny Coats interviews Bitcoin and cryptocurrency expert Brad Mills about how he got into trading in virtual currency and where he sees the monetary trend going. Brad also explains cryptocurrency terminology and gives tips to people who are just getting started in Bitcoin investment. Check out Part 2 to get more useful information from Brad Mills on cryptocurrency!

In episode 144 Part 2 of the AMPM Podcast, host Manny Coats interviews Bitcoin and cryptocurrency expert Brad Mills about current cryptocurrency trends and how to protect your Bitcoins from hackers and being lost by substandard storage. Brad also goes further into depth regarding the terminology of cryptocurrency including cold storage, hard wallet, and more. Check out Part 1 to get more useful information from Brad Mills on cryptocurrency!

In episode 143 of the AMPM Podcast, host Manny Coats interviews 7-figure Amazon seller team Ari Cohen and Chelsea Cohen. The Cohens share their secrets to delivering added value to their Amazon customers after clicking the "Buy" button. From email list building tips to using useful content to engage with customers, Ari and Chelsea Cohen reveal their best strategies for growing and retaining a growing Amazon business.

In episode 142 of the AMPM Podcast, host Manny Coats interviews 6-figure Amazon FBA seller and manufacturer Angie Chacon. She goes over her experience of starting life over and beginning with nothing to making over $500K per month on Amazon in addition to starting her own manufacturing facility. Additionally, Angie speaks on building momentum when growing you Amazon business by cutting failed products quickly and introducing new products often.

In this bonus episode of the AM/PM Podcast, host Manny Coats reveals a ninja tactic to match product reviews with the customers that ordered your product and left a poor review. When customers leave a bad review, sometimes it is due to the product being delivered damaged or does not work as expected. The Helium 10 Chrome Extension offers an opportunity for members not to seek redemption with the customer who left the scathing review, but also find out who they are so members can address them directly.

In episode 141 of the AM/PM Podcast, host Manny Coats interviews Amazon FBA seller and corporate sales expert Rolando Rosas about the importance of establishing your Amazon business brand to stand out from competitors. Additionally, Rolando emphasizes getting into the minds of your target audience and creating direct lines of communication to give them the information they seek to increase conversions.

In this bonus episode of the AM/PM Podcast, host Manny Coats goes over the aspects of the CPR (Cerebro Product Rank) method for achieving top ranking for your preferred keywords. The CPR method uses the famed medical term for resuscitation as an allegory for reviving one’s product ranking for keywords using the power of Cerebro, Helium 10’s newest and most powerful tool for optimizing keyword ranking and reverse ASIN capabilities.

Ever wonder what you need to do to get to the first page of search?  It is every Amazon Seller's dream, but sometimes it's a mystery.  How many giveaways is too many or not enough?   In this episode, we discuss a formula for how many units to give away to  get to the first page of search for any keyword.  We also share other useful tools brought to you by our special guest, Manny Coats.   Getting to the first page of search is every Amazon Seller's dream.  In this episode, we discuss a formula for how many units to give away to  get to the first page of search for any keyword.  We also share other useful tools brought to you by our special guest, Manny Coats.   This podcast episode is also available on our YouTube channel by searching Andy Slamans in YouTube.  

Ever wonder what you need to do to get to the first page of search?  It is every Amazon Seller's dream, but sometimes it's a mystery.  How many giveaways is too many or not enough?   In this episode, we discuss a formula for how many units to give away to  get to the first page of search for any keyword.  We also share other useful tools brought to you by our special guest, Manny Coats.   Getting to the first page of search is every Amazon Seller's dream.  In this episode, we discuss a formula for how many units to give away to  get to the first page of search for any keyword.  We also share other useful tools brought to you by our special guest, Manny Coats.   This podcast episode is also available on our YouTube channel by searching Andy Slamans in YouTube.  

In episode 140 of the AM/PM Podcast, host Manny Coats interviews 7-figure Amazon seller and serial entrepreneur Norman Farrar on the importance of adding perceived value to your products to increase sales. Norman also discusses other factors that can affect your private label sales such as product packaging, product sourcing, competitive product pricing, effective product research, and more.

In episode 139 of the AM/PM Podcast, host Manny Coats interviews serial entrepreneur and 7-figure Amazon seller Manuel Becvar, creator of Import Dojo and AsiaInvest.com. Manuel explains the finer points of how to choose a good Chinese supplier for your Amazon FBA business, the warning signs of a bad supplier, traveling to China, and what to do before committing to any one manufacturer.

In episode 138 of the AM/PM Podcast, host Manny Coats talks with 6-figure Amazon FBA Seller Lynette Cano regarding bootstrapping an Amazon FBA business and how to deal with hackers breaking into your Amazon seller account. She shares her Amazon fraud experience and how to best deal with both getting your money after having it stolen and Amazon customer service team regarding the fraud.

In episode 137 of the AM/PM Podcast, host Manny Coats interviews 7-figure Amazon seller Ryan Rigney, the attorney by day and Amazon ninja by night. Ryan discusses how he balances his two jobs by enlisting the help of virtual assistants, Amazon tools, social media, and more. He also stresses the importance of having strong sales funnels in place to continually capture your audience and drive them to your product listings.

In episode 136 of the AM/PM Podcast, host Manny Coats interviews Amazon FBA seller newcomer Greg Alper and discusses having two Amazon businesses, how Amazon FBA stacks up against Shopify, and how he grew his initial investment of a few thousand dollars into his successful businesses today; Greg also speaks on the importance of building good relationships with your suppliers and how it affects your product sourcing.

In episode 135 of the AM/PM Podcast, host Manny Coats discusses how to sell products through Amazon FBA that you are passionate about and are personally invested in. Chris also discusses the many lessons he learned when he first started his business and how to avoid letting the workload take over your life.

In episode 134 of the AM/PM Podcast, host Manny Coats speaks with Amazon seller Vitina Feo about the value or authentic products and how to combat fierce competition within your own industry. Vitina also discusses her winning strategies for attracting new customers and retaining existing ones through the power of email marketing and providing a personal touch.

Time flies by so fast. I have now been selling on Amazon for a year and a half now. In this episode, I talk about my numbers from the last few months as well as changes and things that I have done recently to get me closer to my goal of achieving $4 Million in sales this year if not, more!

In this interview with Manny Coats (which is kind of old and got lost in the archives), you will learn how to rank and create the best Amazon listings to dominate your competitors, knowing these will also help your business make the best decisions and grow your business, in today's podcast you can expect to learn. Episode Takeaways What was Manny's initial goal when starting Amazon? What are Manny's current goals? What has been the hardest obstacle when growing an Amazon Business? What is a way of getting funding before you have your first-year tax returns? What was Manny's first product and how did it do in Amazon? How much does it take to get an Amazon business going? What was the biggest thing Manny learned from working with software? What is the most import factors of a product title? How do you get organic traffic? What is the best way to size a Product Image? What is the most important way to drive traffic to a listing? How are Amazon's algorithms work with driving traffic? What does Amazon index with the backend keywords? What happens when you optimize your indexed keywords? How can you use Helium 10 to optimized indexed keywords? What is the most efficient way to grow your business? What is another way to use misspelled words to get more traffic? How important are phase match keywords? How can you manually phrase check? What is a brilliant keyword research tool with Helium10 What is the best way to add extra keywords? What can happen every time Amazon changes their Algorithm What is the biggest advice for Amazon Sellers from Manny? Links from the Podcast The Private Label Crowdfunding Platform - www.fbaallstars.com/bonolo Get yourself $1,200 a year off Helium10 -  www.fbaallstars.com/helium10 BONUS - Check out Manny's FREE webinar and mastermind series from $2.8MM/Year. Webinar is great, the Illuminati mastermind is high level and sellers that get involved seem to be killing it. Check it out! New to the Podcast? Check out our Get Started page here to go faster growing your Amazon business! Need Help Growing Your Brand? Today's Sponsor GlobalAMZ helps consumer brands scale and expand on Amazon, at home and internationally to build your brand big time without the work. The post Interview with Manny Coats – THE LOST EPISODE- The Most Important Factors Regarding Your Amazon Listings with Keywords, Photos and SEO ALL-146 appeared first on FBA Allstars.

Find out if one of the more popular categories is now ungated, and see what Manny Coats & Guillermo Puyol have been up to the past month, including their China trip for sourcing products.

Some of the old ways you knew when selling on Amazon may apply less or may no longer apply at all. In this podcast, Manny Coats talks with Augustus Kligys on new and better ways to sell on Amazon.

Amazon owes you money and you might not even know it! In this special episode of the AM/PM Podcast, Manny Coats, introduces a NEW tool in the Helium 10 suite: Refund Genie.

In this value-packed episode, Manny Coats and Kevin King reveal the special project they've been working on for the past few months. (They also reveal the only place where you can download the famous 'Brain Dump Webinar' replay.) Don't miss out!

Manny Coats got approved for an Amazon Loan! How cool is that! Listen to this episode and get some insights on what you would most likely need to get your Amazon loans approved too.

Hiring your first employee and building a team can be a daunting task for a new entrepreneur. In this episode of the AM/PM Podcast Manny Coats goes over his best tips and tricks about hiring and managing employees.

In a surprising announcement, Amazon has now made the use of review services a prohibited activity.

Ever wondered what to do when your Amazon private label product gets hijacked by foreign sellers? This is one of the questions Manny Coats addresses in this Q&A session.

Ever wondered how to negotiate with your private label product supplier to get the best deal? In this episode Manny Coats goes over his money-saving tactics.

In this episode Manny Coats breaks down his revenue and earnings for May, 2016.

Many Amazon FBA sellers are currently struggling with sales. After many, MANY hours of testing Manny Coats has likely found one of the culprits. Don't miss this episode of the AM/PM Podcast

Manny Coats interviews Amazon sponsored ads (PPC) expert, Bryan Bowman and uncovers a wealth of information on PPC strategies for beginner Amazon sellers as well as seasoned pros.

Unresponsive suppliers can be a pain to deal with, in this Q&A session we go over how to craft your emails for fast responses and we also cover the criteria Manny Coats uses to 'pull the trigger' on his private label products.

Manny Coats goes over the importance of running a PPC campaign (even if it is at a loss), and how he strategically uses Amazon PPC campaigns to generate massive gains regardless of the success of each individual campaign.

Manny Coats addresses the popular question about how many reviews are required to launch a private label product on Amazon.com

Amazon PPC expert, Brian Johnson joins Manny Coats for an awesome value-packed interview.

When it comes to selecting a product to private label, most people recommend staying with light and small items. In this podcast Manny Coats reveals his new strategy for the future.

Manny Coats generated $120K+ in sales on his first 90 days selling on Amazon. In this episode he reveals the exact strategy he uses to launch brand new products on the Amazon platform.

New Amazon sellers are often confused about what fees they will be charged for. In this episode Manny Coats goes over FBA fees and Referral fees.

The podcast’s name comes from Manny’s desire to help you create passive recurring income at all hours of the day (AM & PM). This episode is more of an overview of what’s to come and an introduction to Manny so you can learn why you should listen to him, and what’s in it for you.