Podcasts about jonny andrews

Are you wanting to write and publish a children's book with your child? Would you like insights on where to go, what to do, and how to execute a plan for publishing a kid's book? Then, get insights from self-publishing expert and online business strategies, Jonny Andrews, in this exclusive interview. The Little Poofing Princess by Vivienne Turnbaugh - https://geni.us/SHGG (affiliate link) Tiny Brilliant Humans - https://tinybrillianthumans.com Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord  Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

You wrote and published the book, so why aren't you getting any sales? Simply publishing and praying for the best isn't enough as you'll find out from our guest expert, Jonny Andrews. He's helped thousands of authors grow their reach and increase their books sales on Amazon KDP and beyond. Get easy to understand information about book marketing and find out why you don't need a huge budget to market your books.  Jonny Andrews - https://AuthorPlatformRocket.com

On this weeks episode, the Jesties are joined by Jonny Andrews to discuss interesting topics like the worlds largest (fake) pecan, the romantic lives of Alex's siblings, and most interestingly of all, Yanni

In this episode we speak about:   How to build audiences of buyers from scratch  Virtual events  How to adjust your marketing during the COVID 19  How to create a content that builds an audience  Cold emails and their impact on your brand  How do you choose a the right business mentor?  Predictions for post coronavirus period 

Is building a relationship with your readers a good idea? The answer is yes, but not in the way that you might think. In this episode of Author Platform Rocket your host Jonny Andrews talks about how to segment your followers and focus on the ones who will explode your sales. Download PDF Podcast Transcription You do not need to build intimate relationships with your readers, but it makes sense to define what the relationship means. What the Kardashian Effect is and why it matters to you. The core pillars to focus on in your business. People buy from those they know, like, and trust. Create that bond by showing up consistently. Answer the question - what must I demonstrate to be true in order for people to buy my books? Show up as the most awake, authentic, and real version of yourself. How to systematically differentiate between your core followers and the fringe people. You have to show up for the people who are really hungry for your content. Download PDF Podcast Transcription 3 Key Points: A relationship is just a bond between the reader and you, but there can also just be a relationship between the reader and the book. Building relationships does not have to happen in the conventional sense. You need to differentiate between your core audience and your fringe followers. Tweetable Quotes: “You don’t have to build a first-name basis relationship with your readers, it’s a business-level relationship.” -Jonny “You don’t have to be anyone other than who you are to promote your book.” -Jonny “In order to help yourself become more profitable, you have to learn to grow a white-hot circle in the center.” Resources Mentioned: Learn more about Author Platform Rocket. https://www.facebook.com/AuthorPlatformRocket/ https://www.facebook.com/groups/authormarketingassociation/ Reach out to Jonny at show@authorplatformrocket.com Become more profitable at profitableauthorcall.com

How to sell a bunch of children’s books in a way that bucks conventional wisdom with your host Jonny Andrews. Download PDF Podcast Transcription Why you should market to parents when selling children’s books. Decide what your theme is going to be. Screen time before bed is terrible for kids, and that’s why books are a great idea. Why giveaways are a great idea when promoting your children’s book. After connecting, you need to stand out in everyone’s minds. Promote your video content on a page, not a group. Make it about your audience, but build your ecosystem. People buy more from those they know, like, and trust. Audience and the connection you have with them, are everything. Consistency is key.  Download PDF Podcast Transcription 3 Key Points:  Have a common theme and running concept through your book series. Build an audience using other people in your market who connect with your books theme. The days of organic traffic are gone, learn to target with paid ads. Tweetable Quotes: “What is the theme of your children’s books, and how are you going to promote it to parents?” -Jonny “You can’t just sell the books, you have to get an audience of people who want to buy the books.” “Capture, connect, and convert.”   Resources Mentioned: Done For You Author Marketing Author Platform Rocket. Reach out to Jonny at show@authorplatformrocket.com Live video training to go with https://business.facebook.com/AuthorPlatformRocket/videos/526140817862295/ Author Marketing Association: https://www.facebook.com/groups/authormarketingassociation/V

How to sell erotic romance literature without hitting roadblocks in social media advertising with your host Jonny Andrews.   Download PDF Podcast Transcription Click here to watch the Live Video training in FaceBook Social media ads for erotic novels tend to get shot down if they try to run like everyone else. Facebook looks at what’s in your ad and what’s on the page you’re linking your audience to.  Keep that in mind before running an ad If you have "objectionable content" in your books or on your book page it'll be a good idea to create a "bridge page" between your ad and your "dirty stuff".  You have to get creative about how you talk about erotica just like they did back in the 1950's & 1960's.  It’s normal to get your ad rejected, you often have to appeal for no reason at all. Create a follow-up sequence with your audience to stay front of mind.  Download PDF Podcast Transcription 3 Key Points: Erotic romance is often difficult to do an ad for, but there are ways around it. Creating a “bridge page” can allow you to create an ad. Expect to get your ads rejected, plan to appeal. Tweetable Quotes: “Just because you can’t send someone directly to the offer, doesn’t mean you can’t make money.” “If you’re having trouble selling erotica, you need to capture, connect, convert.” “A lot of authors get gun-shy about the automatic rejection of ads, but it’s normal.”   Resources Mentioned: Live video training to go with this Done For You Author Marketing Author Platform Rocket. Reach out to Jonny at show@authorplatformrocket.com

Jonny Andrews discusses the role of money in the process of publishing and spreading your book´s impact. Money is an important resource in the publishing process. We need to rethink the role of money and start to use it as a tool rather than the destination.  Download PDF Podcast Transcription A key resource you need to create a book is money Money moves the earth The LOVE of money is the root of all evil Money is neither good nor bad it is a tool Knowing your reason why you are doing this is an important tool Do what you do because you love it or are trying to make a positive impact Money is not evil but the use of the money could be If you want this to work, you have to rethink how you think about money  Download PDF Podcast Transcription 3 Key Points:     A key resource you need to put out books is money.     Money is not evil it is a tool. Know your why of your project and let money be your tool that enables impact.     Rethink about money´s role in your life and start to leverage it as a tool to spread your impact.    Tweetable Quotes: -      “Money moves the earth.” –Jonny. -     “Money is neither good nor bad it is a tool.¨ –Jonny. -     “Use money as a fuel and you business model as the vehicle¨ –Jonny. Resources Mentioned: The Author Rocket Platform

During this 50th episode of Author Platform Rocket, host Jonny Andrews and anonymous guest, ¨Mr. X, discuss the evolution of book marketing strategies from how it ¨used to be¨ to what it is today. The two discuss the power of conversational conversion and what it means to connect authentically with the audience. With all the different means of connecting with fans, Jonny and Mr. X outline the modes they have had the most success using. Download PDF Podcast Transcription Introduction of guest X, famous, successful author protected by anonymity. X has a love for books and ended up without a job. 5 Years ago Mr. X published the first book. The evolution of book sales has transformed from word of mouth to more technological path The key to selling books is conecting to people, capturing them, and eventually converting. People have to know you to be able to sell books. You have to be able to stand-out when you write a book. Today, to keep up with the market, you have to publish the book, advertise, connect with the public, AND stand-out. Conversational conversion is the art of selling without selling. Being who you are is the best way to sell. A new strategy that allows writers and readers to connect--aka taco tuesday. Connecting with authneticity is the new way to convert and sell. Your social media followers don´t matter if you aren´t interacting with them and they aren´t interacting with you. Engage your subscriber base in an interesting way Sales increased by 300% because Mr. X found a new, authentic way to connect with people--the power of taco tuesday. Ask and you shall receive: ask your fans what they want. The ways that Mr. X leverages facebook live. Going out and meeting someone is the best business builder. The way you can build different audiences in facebook. The connection and capture phases of the business can be merged. Connection is not a one and done process. Download PDF Podcast Transcription 3 Key Points: The market shift in book publishing has now grown to incorporate social media aspects. Connecting authentically with your audience can bring huge gains for you and your business. Creatively connecting to different audiences helps to engage, connect, capture, and convert. Conversational conversion is sometimes the most successful way to grow a business. Tweetable Quotes: “You have to relate to people; they have to relate to you.. especially when you are telling a story” – Mr. X. “Be who you are” – Mr. X. “You are who you are. Let them [the readers] see you” – Mr. X. “One of the core pillars of communication is that people buy from someone they know, like, and trust.” – Jonny Andrews. Resources Mentioned: The Author Rocket Platform  

During this 49th episode of Author Platform Rocket, host Jonny Andrews discusses the reasons why social media is a dead source for authors to get book sales. Before you get too concerned about how harsh that may sound, listen to the ways in which he recommends that you apply his capture, connect, and convert techniques to broaden and engage your readership. Download PDF Podcast Transcription Everything began when Jonny received a brilliant advertorial from a marketing guru It isn’t effective to hop on social media to keep saying “buy my book.” Too many authors post but then don't interact with their audience. Organic traffic on most social media channels will continue to disappear. Search Engine Optimization is basically a pay-to-play option at this point. Social media is now “social advertising” by engaging people with interesting content. Twitter is an enclosed platform where it isn’t a place for a lot of click-through ads. Twitter is best used for engaging one-on-one with influencers. Facebook is amazing for building an email mailing list using paid ads Capture emails by giving away a free book but don't forget to connect with them. Skipping the "Connect & Convert" elements to the 3 step process makes the end sale much harder To increase your sales do what other authors are not.  Download PDF Podcast Transcription 3 Key Points: Make sure to reengage with the folks that comment on your posts to create conversations. Social media users want to engage with real people, not slick, professional pictures That look like they came from a business. Capture emails with free stuff, connect with these folks and convert into a sale with video. Tweetable Quotes: “Social media is dead (for authors).” – Jonny Andrews. “A lot of people are just posting out there, but then they aren’t reengaging with the folks that are doing the comments.” – Jonny Andrews. “If you want to sell books engaged your audience.” – Jonny Andrews. Resources Mentioned: Author Platform Rocket – Done For You Author Marketing Webinar – Jonny’s webinar for how to sell more books consistently Facebook – Author Platform Rocket’s Facebook page  

During this 48th episode of Author Platform Rocket, host Jonny Andrews discusses the three C’s of increasing your readership of your books: Capture, Connect, and Convert. In this discussion, the focus is on the importance of the connection factor of this process, with reasons of why it matters and ways to implement it. Download PDF Podcast Transcription The Three C’s of gaining more readers: capture, connect, and convert. The publishing industry in general has so many authors and books being poured into the market. It is difficult to make a connection if you have no way to follow up with interested people. Getting distracted by disaster are those little moments and topics of our daily life that have the ability to suck us all in. Authors need to stay front of mind with readers. Set up your auto-responder sequence to check in with readers. Read a chapter of your book for a video and put it on Facebook. It is a choice to suck at sales. People generally buy from who they know, like, and trust. Have access to your assets by building your personal platform. Between capture and connecting is prospecting—and losing people is part of the process. Download PDF Podcast Transcription 3 Key Points: The connection end of gaining readers is most important because it leads their interest closer to a sale. There are over 1 million self-published titles made available every year. A good book is only its own best marketing if people know about it. Tweetable Quotes: “The single most important piece (gaining readers) is the “connection” piece.” – Jonny Andrews. “A capture moment is simply that they’ve raised their hand and said, I am interested in knowing more.” – Jonny Andrews. “Readers are probably not going to discover you. What that means is, you need to go and discover readers.” – Jonny Andrews. Resources Mentioned: Author Platform Rocket – Jonny Andrews website Webinar – Jonny’s webinar for how to sell more books consistently Facebook – Author Platform Rocket’s Facebook page Video 1: The One Secret To Becoming A Successful Author https://business.facebook.com/AuthorPlatformRocket/videos/2094207953987685/ Video 2: 3 "Magic" Steps To Getting More Fans Who Buy Your Books https://business.facebook.com/AuthorPlatformRocket/videos/2096143493794131/ Video 3: Nobody Ever Told You What To Do AFTER You Get Your List! https://business.facebook.com/AuthorPlatformRocket/videos/2097988300276317/  Video 4: The 2 Places To Focus If You Want To Stand Out In A Crowded Market https://business.facebook.com/AuthorPlatformRocket/videos/2102107829864364/ Video 5: 3 Ways To Build Your Reader Base https://business.facebook.com/AuthorPlatformRocket/videos/2108559585885855/

In this 47th episode of Author Platform Rocket, host Jonny Andrews interviews author of the “Being Me” series—Tricia Copeland. The main topic of discussion revolves around coping with internal and external pressure. Hear Tricia’s story of struggle and triumph over high-pressure situations. Download PDF Podcast Transcription Tricia Copeland grew up in Georgia and attending a rigorous engineering school. Her drive to succeed prompted her to pursue perfection in every area of her life, including looking as great as possible. Her weight became an obsession and she developed anorexia, eventually losing over 30 Her health deteriorated and at a weight of 72, she nearly died of heart failure. Tricia entered a treatment program where she realized her disease was an addiction to cope with anxiety over succeeding. Three meals a day and therapy helped her out of anorexia. She suffered from an “I need to be perfect” attitude. In her thirties she began to write her story through the eyes of a fictional character named. She published her first book, Is This Me?, in 2015. One of her happiest moments as an author was when a fan dealing with mental health issues really connected with her books and contacted Tricia about how much she appreciated her writing. Download PDF Podcast Transcription 3 Key Points: After taking a year off for treatment and therapy, Tricia graduated Sum Cum Laude from college.  Tricia now enjoys a healthy lifestyle running, and hiking with her husband and three children.  Writing has been truly cathartic for Tricia Copeland. Tweetable Quotes: “I developed anorexia and got to a point where lost over 30 pounds and my low weight when I finally decided to get some help…I weighed 72 and almost died.“– Tricia Copeland. “(Due to Anorexia) I literally almost died.“ – Tricia Copeland. “We are not what we do all of the time.“ – Jonny Andrews. Resources Mentioned: Author Platform Rocket – Jonny Andrews website Webinar – Jonny’s webinar for how to sell more books consistently TriciaCopeland.com – Website for Tricia Copeland Facebook – Tricia Copeland’s Facebook Instagram – Tricia Copeland’s Instagram    

In this 46th episode of Author Platform Rocket, host Jonny Andrews interviews Michelle Bellon, author of eight published books, including “Breathe In.” She shares the heart-breaking story of real life abuse that she has lived through and has been the inspiration for her writing.  Download PDF Podcast Transcription Expressing art can be cathartic. “Breathe In” is a book that came from Michelle’s rage. Michelle is a mother of four and a director of nursing. She was in an emotionally abusive marriage for 16 years after a night of violence. The main character in “Breathe In” survives a traumatic kidnapping. Michelle faced horrible manipulation in her marriage and had low self-esteem. Her child have faced their own trauma but have turned it around. She developed gratitude and became conscience of her own “inner warrior.” Download PDF Podcast Transcription 3 Key Points:  Expressing art can be healing. Abuse can take over your identity and replace it with the negativity you are being told. Sometimes the things you are doing now don’t pay off until much later. Tweetable Quotes: “We use our art form, our medium, as a means to get out certain thoughts, feeling, emotions—and it can be quite healing.“ – Michelle Bellon. “I wrote “Breathe In” because I had a lot of rage to be very honest.“ – Michelle Bellon. (Referring to Abusive Manipulation) “Your internal dialogue becomes what they’ve been telling you.“– Michelle Bellon. Resources Mentioned: Author Platform Rocket – Jonny Andrews website Webinar – Jonny’s webinar for how to sell more books consistently www.michellebellon.com - Website for Michelle Bellon @MichelleBellon – Twitter for Michelle Bellon Amazon – Michele Bellon’s Amazon

During this episode of Author Platform Rocket, Jonny Andrews continues his interview series with seven-time #1 bestselling fitness and development author Derek Doepker. Their discusses covers the areas of his process of selling over 50,000 books, the importance of increasing your influence, and the growing audio book industry. Download PDF Podcast Transcription Derek moved to Los Angeles to become a rock star and had to live with a hoarding roommate. He published his first book on Kindle and it sold three copies.  Second book of Derek’s sold more copies to strangers.  Learning about influence and relation-building was an important point of growth.  “50 Fitness Tips You Wish You Knew” sold almost $6,000 in 11 days.  Derek has been most excited about how to get more consistent sales. Audio books have increased in sales by 30% over the last year. Whispersync syncs up the Kindle with an audio book. Audio books weed out the authors that won’t take that extra step.  Understand how to get distribution for the audio book and how to create the audio book created.  ACX is available in the United States, Canada, UK, and Ireland.  Authorsrepublic.com helps authors get distribution from anywhere in the world.  You can hire a narrator and pay them flat out or do a royalty split.  Proof-read your book out loud while recording your audio book. Download PDF Podcast Transcription 3 Key Points: Derek wanted to do what he loved for a living, which is helping others through fitness and development, and get paid for it. “50 Fitness Tips You Wish You Knew” was Derek’s first book to become a #1 bestseller in Weight Loss, gaining almost $6,000 in 11 days.  Consistent books sales for Derek have benefited from Amazon Marketing Service Ads and audio books. Tweetable Quotes: -    “I published my first book on Kindle, and right out of the gate, first book I published, sold about three copies.” – Derek Doepker. -    “Do things that others aren’t willing to do.” – Jonny Andrews. -    “Quick tip, using your audio book as a bonus is a really cool thing that you can do.” – Derek Doepker. Resources Mentioned: Author Platform Rocket – Book marketing service Author Platform Rocket Podcast – Website for Author Platform Rocket Podcast Facebook – Author Platform Rocket’s Facebook Page DerekDoepker.com – Website for Derek Doepker Amazon – Derek Doepker’s Amazon page Twitter – Derek Doepker’s Twitter page BestSellerSecrets.com – Website for bestseller Secrets Audio Books Webinar– Derek Doepker’s Webinar Author’s Republic – Website for Author’s Republic 

In this 44th episode of Author Platform Rocket, host Jonny Andrews interviews New York Times and USA Today best-selling author Lorhainne Eckhart. She shares her strategies that helped her emerge from being a humble writer facing rejections, to rising up to release almost 80 books. Download PDF Podcast Transcription Lorhainne lives on Salt Spring Island in the Gulf Islands of British Columbia. She never dreamed of being an author. Lorhainne is a mother of three children, one with autism. As an author you was initially turned down by agents and publishers. Look after your body and your mind to have the energy to meet your goals. Exercise, even for 20 minutes in the morning, helps diminish stress. Give gratitude for what you have before you start work. Imagine your funeral, what would people say about you? Plan a 12-week year: tasks expand to fill the time we allot to them. Instead of being constantly reactive—and be strategic with your day. What are you doing to help your community? Download PDF Podcast Transcription 3 Key Points: The publishing requires a strong will to overcome bad reviews and rejections. Lorhainne Eckhart has released close to 80 books. Plan your day to accomplish five big things. Tweetable Quotes: “I pursued through those years of every agent, every publisher saying ‘no.’ Until one magic day, until I got the email, yeah I want this.“ – Lorhainne Eckhart. “My third book that I ever wrote, I don’t know what happened, but it took off on Amazon. And it was the book I guess that touched every reader.“ – Lorhainne Eckhart. “Focus on your big main goal that you are trying to accomplish.“ – Lorhainne Eckhart. Resources Mentioned: Author Platform Rocket – Jonny Andrews website Webinar – Jonny’s webinar for how to sell more books consistently LorhainneEckhart.com – Website Lorhainne Eckhart Amazon – Lorhainne Eckhart’s Amazon page Facebook – Facebook for Lorhainne Eckhart

In this 43th episode of Author Platform Rocket, host Jonny Andrews interviews author Matthew Thrush, who writes novels full-time, who has went from being $85,000 in debt in 2015, to becoming an independent writer, and building his business up into a six-figure career. Download PDF Podcast Transcription In 2015, Matthew had $85,000 of debt and n job in eight months for typically be overqualified. He got a job as a technical writer in Houston. Matthew sought mentors, researched, and began write 2,500-5,000 words per day. Matthew’s 2017 goal was to make writing books his full-time job, and made this happen in four months and earned six figures. Ghostwriting was extremely lucrative for Matthew, which he was inspired to do by watching the movie “The Ghostwriter.” Matthew set a goal to each $10,000 a month. His ghostwriting rate started at 4-5 cents a word, and has moved up to 15 cents a word  for fiction and 25 cents a word for nonfiction. Ghostwriters can sometimes be credited as co-authors. Upwork has been a great resource for getting writing jobs. Focus on your proposal on how you can help them achieve their goal. Helping others leads to an abundance mindset into of a scarcity mindset. Download PDF Podcast Transcription 3 Key Points: Treat writing like a full-time job. Set clear and achievable goals. Make writing your full-time job. Tweetable Quotes: “You have to surround yourself with like-minded people who are either on their way to  where you want to be, or are already there.“ – Matthew Thrush. “Ghostwriting…at the very basic level, someone pays you.to write a book and they   have all the rights. However, “– Matthew Thrush. “Visualize clients like people, because that’s who they are.“– Matthew Thrush. Resources Mentioned: Author Platform Rocket – Jonny Andrews website Webinar – Jonny’s webinar for how to sell more books consistently Twitter – Matthew Thrush’s Twitter Facebook – Matthew Thrush’s Facebook Website – Matthew Thrush’s website

During this episode of Author Platform Rocket, Jonny Andrews discusses coping with impostor syndrome and the panic of the writer’s life with author Patricia D. Eddy, who currently has released 15 well-received books. She shares her journey to learning herself better to become a better storyteller. Download PDF Podcast Transcription Patricia began writing on a typewriter when she was a child, and became a technical writer for Microsoft products. Lindsay Buroker was the first indie author Patricia ever read. Examining past relationships has helped Patricia deepening her characters. Build a better career umbrella to protect yourself from industry changes. Work the problem to find a solution instead of panicking with fear. If you are operating from panic, you are not working as your best self. Step away from an author group if the current temperature is negative, complaining, and fear-mongering. Most of the stuff posted on the internet are people’s versions or reactions to other things. Download PDF Podcast Transcription 3 Key Points: Finding your purpose is key to telling your own stories. The better you know yourself is the better you will know other people. Most of the characters Patricia has written have her in them. Tweetable Quotes: -    “The reason I didn’t finish a book for so many years was that I needed to understand what inside me was driving me to create these stories.” – Patricia D. Eddy. -    “If I was going to write the story of my life, what would I want the arc to be?” – Patricia D. Eddy. -    “If you don’t know yourself, it is very hard to know other people.” – Patricia D. Eddy. Resources Mentioned: Author Platform Rocket – Book marketing service Patricia D. Eddy – Website for Patricia D. Eddy Twitter –Twitter for Patricia D. Eddy  

In this 41th episode of Author Platform Rocket, host Jonny Andrews interviews author Victoria Danann, who is also the co-host of the Romance Between the Pages Podcast. They discuss how she became an author, and the tactics that she has used to market and promote her books. Download PDF Podcast Transcription Three years ago Victoria went to an author event in Austin Texas and met who would  become her podcast partner. After her rock band split, Victoria wrote and self-published her first book May 2012. About 2/3 of Victoria’s time is spent on marketing. You need to have a catalog of books to sell. The three places to go to effectively advertise your books: AMS ads (understand how they work), Facebook ads (focus on platform building), Your in-house email list and similar genre authors that are willing to help you promote. Jonny’s Bug Spray Approach: target your audience based on behavior and not interest with your auto-responder implementation. Author Platform Rocket has worked with over 500 authors. It is ok for marketing experiments to have initial value and taper off after they are executed. You need to be where the industry is going and not where it was.  Download PDF Podcast Transcription 3 Key Points: Victoria spends about 35% of her time actually writing and about 65% of her time on marketing. You need to establish a collection of books to sell and spend money on advertising. Three Ways for Advertising Your Books: AMS ads (understand how they work), Facebook ads (focus on platform building), Your in-house email list and similar genre authors that are willing to help you promote. Tweetable Quotes: “I spend (time) 35% writing, 65% on marketing.“ – Victoria Danann. “You really aren’t going to get too far without a catalog. So, you need to begin with a good book, and then when finish that good book, start another one as soon as you can.”  – Victoria Danann. “You have to qualify your audiences, and know where you’re going and who you’re going“–Jonny Andrews. Resources Mentioned: Author Platform Rocket – Jonny Andrews website Webinar – Jonny’s webinar for how to sell more books consistently Victoria Danann – Website for Victoria Danann The Romance Between the Pages Podcast – Website for Victoria’s podcast Facebook– Victoria Danann’s Facebook

Inside this 40th episode of Author Platform Rocket, marketing veteran Jonny Andrews talks with writer Megan Haskell, the award-winning author of the The Sanyare Chronicles dark fantasy book series, and the co-author of Aspiring to Author: A Guide for Your Publishing Career. The focus of this interview is essentially, how to balance your life as an author.  Download PDF Podcast Transcription Megan Haskell is also a stay-at-home mom with a three year old and a six year old, and a co-director of her local writing community OC Writers Network. She left a 6-figure job to raise her kids and write professionally. Studies have shown that Europeans that work less time than Americans get more done.  She chooses one or two things to get done at a time, and focuses on them.  A writer’s conference helped Megan find her tribe and cheerleaders.  Seeing things work for others and applying them to yourself helps you level. The history of Olympic achievements have expanded is an example of how the bar can be raised for creatives and business people. Go out and meet people and network to get out of the house to reenergize, even if you are an introvert. Download PDF Podcast Transcription 3 Key Points: Megan is a stay-at-home mom and co-director of her Orange County California writing group called OC Writers Network with over 1,000 members. Prioritizing your limited time for writing and keeping to a schedule are key for productivity. Making your daily minimums for writing and marketing, along with making sacrifices are integral. Tweetable Quotes: -    “Deciding what your goals are, that is really your starting point.” – Megan Haskell. -    “Begin with the end in mind, what is it that you want to accomplish, and sort of reverse engineer that.” – Jonny Andrews. -    “When you see somebody else doing something, you realize you can do it too.” – Megan Haskell. Resources Mentioned: Author Platform Rocket – Book marketing service Author Platform Rocket Podcast – Website for Author Platform Rocket Podcast Facebook – Author Platform Rocket’s Facebook Page Megan Haskell – Website for Megan Haskell Twitter – Megan Haskell’s Twitter page OC Writers– Website for OC Writers

Inside this 39th episode of Author Platform Rocket, marketing veteran Jonny Andrews talks about the power of being productive and producing prolific amounts of work with author Tracy Cooper-Posey. Enjoy this interview, because Tracy is the definition of productivity, currently having over 100 titles to her name. Download PDF Podcast Transcription 3 Key Points: Tracy Cooper Posey is releasing full-length novels every four weeks, writing them every three weeks, to get her production time to six months from first-draft to release. Your speed needs to be high enough that the internal editor in you turns off. Amazon favors you when you publish more than every 30 days and the readers love you for it. Tweetable Quotes: -    “The official list level (her books) if you add in all of the boxsets, which take just as much production as everything else, and the short stories…I’m at about 105.” – Tracy Cooper Posey. -    “I spend a lot of time in the chair writing. That’s how I get them written fast. I’m writing from 6:30 in the morning until mid-day, and I’m getting between 6,000-7,000 words down a day—six days a week.” – Tracy Cooper Posey. -    “As soon as you slow down and let the internal editor in, you are focusing on the words themselves.” – Tracy Cooper Posey. Resources Mentioned: Author Platform Rocket – Book marketing service Author Platform Rocket Podcast – Website for Author Platform Rocket Podcast Facebook – Author Platform Rocket’s Facebook Page Tracy Cooper Posey – Website for Tracy Cooper-Posey Productive Indie Fiction Writer – Website for Productive Indie Fiction Writer @TracyCP – Twitter for Tracy Cooper-Posey  

During this 38th episode of Author Platform Rocket, marketing veteran Jonny Andrews discussions how you can intensify the success of you book business by incorporating mentors into your journey. For this special installment, Jonny has a guest known as Golden Angel who is a fairly prolific indie romance author with 37 novels. Golden Angel expresses how transformative having a mentor has been to her own indie author career. Download PDF Podcast Transcription 3 Key Points: Golden Angel’s newsletter was expanded thanks to newsletter swaps and Instafreebie. “Imposter syndrome” can be remedies with the help of mentors and engagement in an author community. Golden Angel’s books are available at: iBooks, Kobo, Barnes and Noble, Smash Words, and Amazon. Tweetable Quotes: -    “I started writing for a free website called Literotica.com, which is erotica and romance.” – Golden Angel. -    “There are a lot of us (authors) that are huge readers, and we all kind of fan girl over each other and there is a lot of mutual love going around.” – Golden Angel. -    “My newsletter has exploded. I had like 200 people in December (2017) on my newsletter. It’s now getting close to 9,000.” – Golden Angel. Resources Mentioned: Author Platform Rocket – Book marketing service Author Platform Rocket Podcast – Website for Author Platform Rocket Podcast Facebook – Author Platform Rocket’s Facebook Page Golden Angel Facebook – Facebook page for Golden Angel @GoldenAngel – Twitter page for Golden Angel Twitter Amazon – Golden Angel’s Amazon Page  

During this 37th episode of Author Platform Rocket, Jonny Andrews discussions the GDPR (General Data Protection Regulation) and how regulations effect how entrepreneurs should pivot and shift in their practices. Learn about Truth in Lending and the importance of private policies. Download PDF Podcast Transcription  Around 2009-2010 there was a shake up by the Federal Trade Commission (FTC) put laws in affect that included, if you are going to endorse an affiliate product then you need to let customers know that is what is happening. GDPR was not really created for small business owners, more for big data companies like Google but everyone has been caught up in it. There are lots of companies out there that sell tons of products and take those customer lists then sell them to third parties—this pre-dates the internet. Running Facebook ads, no matter where you are globally if you do not have…track-and-pixel on the disclosure on your website, that’s going to be kind of a problem for you. There are WordPress plugins that have the ability to sense where your customers are coming from based on geography. There are free privacy policies you can use on your website. Truth in Lending is not new. What should you have on your webpage, regardless of where you are located: 1.) Cookie disclosure. 2.) Privacy policy + what you do with customer data. The Checkbox is not necessary as long as you clearly explain what people are getting from your site. It is the people that are able to shift to accommodate new regulations and incorporate it into their marketing who are going to be around the longest. Download PDF Podcast Transcription 3 Key Points: Running Facebook ads, no matter where you are globally, you need track-and-pixel on the disclosure on your website. If you are going to do advertising, you need to have a privacy policy on your website, there are free ones available. Your website needs: cookie disclosure and privacy policy that includes what you do with customer data. Tweetable Quotes: -    “You need to disclose what you are doing with people’s data, and what they are signing up for when they sign up.” – Jonny Andrews. -    “If you are running Facebook ads, no matter where you are globally, if you do not have…track-and-pixel on the disclosure on your website, that’s going to be kind of a problem for you.” – Jonny Andrews. Resources Mentioned: Author Platform Rocket – Book marketing service Free Privacy Policy Generator WordPress Plugin Cookie Notice By dFactory Copy/Paste Code For Cookie Consent

Facebook ads and Amazon Marketing Services (AMS) ads are great ways to promote your book and increase your sales. But before you throw your time, energy and money at these, take a look at some of the pros and cons of each to help you decide which one may be right for you. Amazon Marketing Services Pros The ads are already put in front of people who are on Amazon looking to buy a new book. You can set up ads for specific keywords to help sell to just the right audience. Cons The analytics are slow to report. There isn’t a way to convert potential buyers into email list subscribers or get them to your website. There isn’t as much inventory when it comes to books as other products on Amazon. Facebook Ads Pros Easier to track conversions and clicks to your website. More comprehensive buyer data. You can create ads targeted to very specific groups of people, depending on their behavior or likes. You can direct people to your website to sign up for your email list and purchase the book directly from you. You can make other content, such as videos, and target those who engage with that content the most. Cons If the ad brings someone to a website to sign up for an email sequence, the conversion to buying your book may not be as quick. The ads can be intrusive to their intention of socializing on Facebook and they may not necessarily be in the mood to purchase a book. It may be harder to get someone off one platform and onto another. Facebook ads can be difficult and even expensive to those who don’t know the platform well.   As you can see, neither platform is perfect and deciding on what you want your long-term goal to be as an author may be a deciding factor in which advertising method you use. One more thing to note is even though you might have an easier time targeting Facebook ads to entice people to sign up for your email list — a function AMS ads doesn’t allow — you might also have luck using a draw within your book to encourage readers to sign up, like Pat Flynn’s companion course he made for those who bought his book. With any advertising method, take your time to test out different ads to see which ones convert people to buying the book the best, and don’t just throw a bunch of money into tons of different ads because then you’ll never learn what works best. “Get your buyer data and then take those people on a long term journey with you and convert them into people who actually like your stuff and do it without looking like you're advertising.” Bio of the Author in the Case Study: Jonny Andrews is a publishing expert and founder of Author Platform Rocket. He has helped thousands of author entrepreneurs grow their audience through book development and advertising. He is also an entrepreneur, international speaker and business strategies consultant and is the host of the Author Platform Podcast. Resources Referred to in this Episode: Jonny Andrews’ Amazon Author Page Author Platform Rocket The Author Platform Podcast Kindlepreneur Free AMS Book Ads Course Will It Fly? by Pat Flynn Book Marketing Show Marketers & Coffee: Getting the Most out of AMS Ads with Brian Meeks Book Marketing Show Listing Previous Books for More Sales with Steve Scott

In this 36th episode of Author Platform Rocket, host Jonny Andrews offers strategies to shift the more interested and engaged subscribers to your newsletter off of that list and onto a higher engagement list, and get rid of those that have zero interest. Learn how to increase sales and turn subscribers into potential buyers. Download PDF Podcast Transcription Your subscriber base is the most important part of any author or businesses’ platform, and it is also the most neglected. The reason why a lot of authors are frustrated with the performance of their newsletters is because of how they have been grown—dwelling on the cost-per-lead. Subscribers are seeking freebies until you convert them into readers and buyers. Multi-author giveaways don’t have the focus on you the author. You are looking for people who click on the links to your paid books—an indication of buying intent. Send about six automated ads in over the course of three weeks to your subscribers before you eliminate those that are doing nothing. Take the interested folks off this prospect list and onto a more valuable higher engagement list. Sell ad space in your newsletter to authors in your genre. Go to Authorplatformrocket.com/register and go through the webinar. Download PDF Podcast Transcription 3 Key Points:  Mailing list, newsletter, and subscribers are the most important parts of your platform. You are looking for people who click on the links to your paid books—an indication of buying intent. Authorplatformrocket.com/register is where you go for the webinar. Tweetable Quotes: “Mailing list. Newsletter. Subscribers. All of these things are literally the same thing, and  that is your platform.“ – Jonny Andrews. “Everybody who subscribes to what you are doing is a freebie seeker until you turn them into a reader and a buyer “ – Jonny Andrews. “In the author community, a sales funnel is going to be something where you are going  to have these new subscribers go through a sequence of events that warms them up,  and then gets them to buy stuff. “ – Jonny Andrews. Resources Mentioned: Author Platform Rocket – Jonny Andrews website Webinar – Jonny’s webinar for how to sell more books consistently

In episode 35 of Author Platform Rocket, Jonny Andrews discusses the importance of not being a slave to perfection, and giving yourself the freedom to launch products and services while they are still in the development phase. He expresses the importance of full transparency about the stage the offering is in, implementing feedback, and giving early adopters a valuable incentive. Download PDF Podcast Transcription Author Platform Rocket began in 2015 with the ecosystem of book discovery sites and authors. Author Platform Rocket 2.0 became a more automated software-based system that catered to subscribers. An unrelated barbeque grilling blog inspired the idea to push Author Platform Rocket towards setting up individual perpetual giveaways for authors to grow their email subscriber base through Amazon, BookBub, Facebook, Twitter, LinkedIn, and others. A lifetime discount was offered when the automated APR with individual perpetual giveaways was offered. Before you finish building your service and product, test it out with people to make it exactly what is needed in the marketplace. Jonny was a professional musician for about 21 years playing bass. And it was often said that recordings could be perfected once they are finally mixed in the studio. Download PDF Podcast Transcription 3 Key Points: 1. Execute rapidly by figuring out the minimum viable product or service you wish to create. Map the logistics of your product or service and develop a standard operating procedure. Give consumers a huge incentive to join early while you are in the development phase. Tweetable Quotes: -    “Success favors speed, and it doesn’t favor perfection.” – Jonny Andrews. -    “Before you do all of the legwork and invest time and money in developing something, you need to first test the market.” – Jonny Andrews. -    “Figure out the baseline logistics of it. What is the minimum viable product that needs to exist in order for this to work?” – Jonny Andrews. Resources Mentioned: Author Platform Rocket – Website for Author Platform Rocket  

In this 34th episode of Author Platform Rocket, host Jonny Andrews gives an informative talk about product positioning—also referred to as “the frame,” which is the context in which you present something to be properly understood by its intended audience. Learn some techniques that will enable you to dispel negative assumptions about topics that your books and online classes may be confronted by—and get your prospective buyers on the same page as you. Download PDF Podcast Transcription How do you position a teaching product that is useful, but the topic is not sexy? The worst selling offer Jonny made was last year turned into one of the best this year because he used the correct frame. There is a ton of negative false beliefs about authors selling their books on their own website. One of the biggest negative myths about selling books on your website is that “people will only buy from Amazon.com. Take a step back from your concept and ask: what is it that this thing can do for people? Is there another direction I can go with this that is true and better? What are the false beliefs in the market you have to shatter and be able to engage an audience and quell their fears? Educate consumers, destroy the false assumptions, and rebuild them with the informed reality. Test the conversation that your marketing is having with your prospects. Go to Authorplatformrocket.com/register and go through the webinar. Download PDF Podcast Transcription 3 Key Points: Build an audience based off of purchasing behavior instead of interest targeting. Educate potential customers, crush their false assumptions, and rebuild them with the informed reality. Authorplatformrocket.com/register is where you go for the webinar. Tweetable Quotes: “How do you position something that has a lot of interesting connotations with it when you bring this stuff up?” – Jonny Andrews. “If you are setting up your ads to optimize for clicks, you are actually setting them up to optimize for the wrong thing. Training the artificial intelligence to do the wrong thing.” – Jonny Andrews. Resources Mentioned: Author Platform Rocket – Jonny Andrews website Webinar – Jonny’s webinar for how to sell more books consistently

During this 33th episode of Author Platform Rocket, host Jonny Andrews breaks down what the GDPR or the General Data Protection Regulation for the European Union really means for authors and where all the terror and confusion came from.  Download PDF Podcast Transcription The GDPR is an acronym for the General Data Protection Regulation for the European Union. How much do you market in the EU? His data from earning by marketplace includes: United States counts for 81.6%, Amazon.co.UK: 13.4%, Canada: 2.5%, Australia: 1.7%, Germany: 0.4%, and “Other”: 0.4%. Don’t bother re-opting your entire mailing list and informing them about the GDPR for the European Union. EU subscribers merely need to opt in once with approval for their subscription. Situations like this happen all the time.  In the early 2000s, even Paypal had had trouble understanding what online selling was about. In the past, Paypal’s Risk Department froze $900,000 for six months in Jonny’s sales to investigate, but they have since changed these policies. This GDPR is an opportunity to clear out people that don’t want to be there, allowing you to focus on those that are engaged. The world is moving towards permission-based marketing, putting the power to the consumer. Download PDF Podcast Transcription 3 Key Points: People from the European Union, which excludes the UK, need to give their permission to be on mailing lists. You don’t have to have your entire mailing list re-opted and informed about the GDPR for the European Union. The world is moving towards permission-based marketing, giving the power to the consumer. Tweetable Quotes: “If you have them subscribe to any kind of lists, people that come from the EU, then you have to make sure that they know they’re there.” – Jonny Andrews. “You do not need to send your entire mailing list something about the European Union, and get your entire list re-opted.” – Jonny Andrews. “Don’t go ask other people that are equally or more so freaked out about the same thing you are for advice.” – Jonny Andrews. Resources Mentioned: Author Platform Rocket – Jonny Andrews website Webinar – Jonny’s webinar for how to sell more books consistently  

With over 15 years in online marketing experience Jonny Andrews has been in digital publishing before Amazon released the Kindle.MENTIONS:Jonny last appeared on the Wordslinger Podcast in Episode 75Pick up a copy of Kevin Tumlinson's newest Dan Kotler archaeological thriller The Girl in the Mayan Tomb - https://books2read.com/mayan-tombCONNECT ONLINE:Website: authorplatformrocket.com Twitter: @Jonny_AndrewsTHIS WEEK’S INDIE PUBLISHING NEWS:Draft2Digital Announces Author Pages and Book Tabs — D2D started 2018 by announcing we were going to focus on beefing up our offering at Books2Read.com, and by paying particular attention to tools that will help with author discoverability. To that end, we just announced our new discoverability tools: D2D Author Pages and D2D Book Tabs. These two new resources will showcase both the author and the author’s work (books that is) to new and existing readers. Think of Author Pages as either your author-themed web presence, if you don’t have an author website, or as your book store for your existing site. Book Tabs are product pages that give readers everything they need to make their book buying decision, including a link that sends them to everywhere your book is sold online. These tools are incredible, and you can learn more about them on the official blog post, now with more video walk-thrus! — http://bit.ly/WPC145-D2DAuthorPagesDigital Manga Overtakes Print — Manga, which no one ever seems to be able to pronounce correctly, is hugely popular worldwide, but particularly in Japan. And for the first time, digital sales of manga have outpaced print sales. Digital sales were up 17.2% from the previous year, versus print sales falling 14.4% over last year’s numbers. What makes this interesting is that manga is currently underserved in digital markets. As the rise in popularity starts to indicate a shift in interest from consumers, this could lead to opportunities for some willing and able digital publishers out there. Notably, Amazon’s Comixology acquisition could lead to its dominance in yet another digital publishing field. — http://bit.ly/WPC145-Digital-MangaNo room for pirates in Switzerland — When you think of Switzerland, you think of pirates. No? You probably should, because internet piracy is huge in Switzerland, and impacts a lot of authors. The Swiss Federal Supreme Court is considering dialing back on its previous 2010 decision, which barred anti-piracy agencies from having access to the IP addresses of file servers used by internet pirates. The original ruling made Switzerland something of a safe harbor for pirates, but it also landed Switzerland on the US government’s watchlist, which is sometimes used to limit commerce with Swiss businesses online. Changes to the Swiss policy, which I’ll admit has some holes (heh), could help crack down on one of the biggest thorns in the sides of authors. — http://bit.ly/WPC145-Switzerland-PiracyTHIS EPISODE OF THE WORDSLINGER PODCAST IS SPONSORED BY:Draft2Digital—Convert, publish, and distribute your book worldwide, with support the whole way. https://draft2digital.com/wordslingerWordslinger Press—This is your chance to start your indie author career right. Pick up books and other products to help you build and grow a successful writing career. Start growing at http://wordslingerpodcast.comSupport this show: Subscribe and share!Support us on Patreon: https://patreon.com/wordslingerpodcastPick something up to read that will be tough to put down—Archeological Thrillers, Science Fiction, YA Fantasy and more, at https://kevintumlinson.com/books ___GOT A QUESTION FOR KEVIN AND HIS GUESTS?CALL 281-809-WORD (9673)

In this 32th episode of Author Platform Rocket, Jonny Andrews shares the results of testing out the sales of selling books on your personal website instead of focusing on places like Amazon. When many authors report their fans saying they will only buy through established retailers, what can an author hope for?  Something you may find shocking is there is a HUGE difference between what readers say and what readers do.  So can an author beat the odds and come out on top?  Check out today's show and find out the truth in real time as we test it!  Download PDF Podcast Transcription The future of publishing is authors selling on their own websites. UPDATE: After running the full test we ended up earning $2.71 in pure profit for every $1 paid out to affiliates Amazon, Nook, and other self-publishing book platforms don’t provide authors with buyer data. If you spend money on ads and aren’t getting the results you want it is because clicks don’t equal sales. Facebook is jacking up prices for Facebook ads and lowering the available space. These book sales tests used LeadPages.net to set up one sales page and BookFunnel.com to deliver books with a 75% off book deal. Good conversion rates are typically: 1-5%. Book 1 Test: Conversion was 23% with 51 sales out of 415 people in 8-9 days. EDIT/UPDATE: Overall total funnel conversions were 23% and the front end converted at 12% One Click Upsell: sales were followed with a Thank You page that offered the entire 6-book series for 69% off; it converted at 32%. We used ThriveCart to processes credit card payments.  We were able to offer ApplePay/PayPal & Stripe all at once which potentially increased conversions. The cart has an affiliate program to recruit other authors to make money by helping to sell your book. Gross revenue of book sales test was: $263 without lifting a finger. While retargeting for $1 a day, the click through rate on two ads was 11.76% on one ad and 16.67% on the other. Work with good editors and cover designers, and target your ads properly. Warm traffic (or Endorsed Traffic) is when other people send traffic to your website. Use free books or discounted books to upsell into more book sales. Keep 95% of your money and you get paid either instantly or within four days – the 5% is just the processing fees. Download PDF Podcast Transcription [caption id="attachment_541" align="alignnone" width="300"] Front End Conversions  Upsell Conversions Between 32% - 34% 3 Key Points: There is no correlation between your cost per click and your cost per sale. Stripe processes credit card payments, provides buyer data, and takes ApplePay and PayPal payments. Work with talented editors and creative cover designers, and target your ads properly. Tweetable Quotes: “The vital evolution in publishing, the reason some people will survive and some people will not is that those that will survive will be selling on their own websites.” – Jonny Andrews. “Amazon, and iBooks and Nook…don’t give you your buyer data.” – Jonny Andrews. “You get to keep 95% of your money and you get paid either instantly or within four days.” – Jonny Andrews. Resources Mentioned: Author Platform Rocket – Jonny Andrews website Webinar – Jonny’s webinar for how to sell more books consistently LeadPages.net – Leadpages.net website BookFunnel.com – BookFunnel.com website ThriveCart.com – ThriveCart website Stripe – ThriveCart website

Click Here & Learn How Your Book Can Add 6 Figures To Your Business (Even If You Haven't Written It Yet) In episode 31 of Author Platform Rocket, Jonny Andrews discusses: What happens when authors evolve beyond Amazon? Listen in and find out. (Hint: It's quite shocking) Download PDF Podcast Transcription Addictive nature of social media could potentially make Facebook a target like cigarette companies. Facebook slashed 55 million viewing hours to reduce quantity of time spent on the platform and increase quality time spent. If you are making your living off of book revenue on book publishing sites, the margins are low and you retain no buyer data. You need to run ads if you want a successful business. Tracking pixels placed on websites allow authors to see the results of the ads they are running. Facebook has stated that there is a 00.7% correlation between a click and a sale. CPC is a joke. If you believe it is bringing you sales – you just got lucky. It is untrue that people won’t buy anywhere but Amazon. Amazon’s affiliate program only offers 5% after 60 days. You could set up instant payment on commissions of books from your site for other people promoting the sales of your books. If you are in pre-order, there is no benefit to be on Kindle. The average book buyers are between 35-55 years old. If you can’t tell which ads are working for you – you are flying blind and will be left behind.  Download PDF Podcast Transcription 3 Key Points: 1. Facebook reduced 55 million viewing hours to decrease quantity of time spent on the platform. Tracking pixels placed on your author website allows authors you to see the results of the ads that you are running. The average age of book buyers is 35-55. Tweetable Quotes: -    “If you were doing Facebook ads in your business, in your author business, or to your book or whatever it is that you are doing, you could see a very rapid, 45% increase in cost across the board.” – Jonny Andrews. -    “Facebook announced that they had slashed 55 million viewing hours off of their platform.” – Jonny Andrews. -    “You must start selling through your own website.” – Jonny Andrews. Resources Mentioned: Author Platform Rocket – Website for Author Platform Rocket Entrepreneur On Fire – Website of John Lee Dumas

Click Here To Get On Track With Your Ecosystem Profit Audit In this 30th episode of Author Platform Rocket, Jonny Andrews defines and discusses chatbots as they pertain to authors. The importance of gaining access to buyer data is explained, as well as valid and valuable strategies for engaging with customers using chatbots - while still directing readers to your website. The pros and cons of chatbots for authors are illuminated in under 18 minutes. Download PDF Podcast Transcription Chatbots on Facebook are programmable autoresponders. Benefits to chatbots for book promotion: heighten response time. You aren’t getting any customer data from the chatbots. Chatbot messages have a faster open rate then email - for now. Facebook switched from being a social media platform to being a social advertising platform. Always do something to push customers from Facebook towards some way of collecting their data: a free report, video, webinar on your website to register. Don’t bank on chatbots because there can be a future drop-off rate. Chatbots are a marketing platform. You can use a discount sale of your book for about a week if they buy it directly from your website and use a payment platform like PayPal or Stripe where you can receive buyer data. Use Leadpages.net for landing pages, Bookfunnel to deliver books, and Stripe for online payments. Download PDF Podcast Transcription   3 Key Points: 1. Chatbots don’t offer any customer data. Use a discount sale of your book for about a week if they buy it directly from your website with a payment platform like PayPal or Stripe where you can receive buyer data. Leadpages.net is for landing pages for your books, Bookfunnel delivers your books, and Stripe processes your online payments.   Tweetable Quotes: “A chatbot is something inside of Facebook, it is a little machine…that connects to your messenger on your page. And it is sort of an autoresponder.” – Jonny Andrews. “I’m a big fan of predicting the future by looking at the past.” – Jonny Andrews. “Start training your biggest fans to buy directly from you rather than waiting to get  you on those other platforms.” – Jonny Andrews.   Resources Mentioned: Author Platform Rocket – Jonny Andrews website Leadpages.net – Create landing pages. Bookfunnel – Delivering books Stipe – Online payments

Click Here To Get On Track With Your Ecosystem Profit Audit In today’s episode of Author Platform Rocket, Jonny Andrews has a conversation about ways to get over all the confusion that often comes with releasing a new book or ideas out into the world. Fear can make an author entrepreneur freeze up, or even worse, give up. Jonny shares the questions you need to ask yourself, the clarity of your goals that you should have in place, and ways to connect with an audience that is waiting for what you have to offer. Download PDF Podcast Transcription Confusion for author entrepreneurs is often caused by them seeing others doing what they want to be doing – but aren’t sure what that would be in their world. What systems do you use? What words do you use to describe yourself? Figure out what you want to do – beyond just a book. Pay attention to your numbers. An author entrepreneur uses their book as a piece of their marketing. The cost to acquire buyers for an author entrepreneur’s book will be more than the book itself. Do you want to do live events or coaching and consulting? Condense time and get someone who has done what you are trying to do to learn from. You need solutions that are tailored to you. Just do the best you can at something and incorporate an action plan. John Lee Dumas of Entrepreneur On Fire went from the military to hiring someone to teach him what he needed to start his own business. Every year Jonny picks three things that he wants to improve on and does a deep dive into them. Don’t give up and become smart enough to know when you are doing it wrong and to modify your behavior. Identify who you are talking to and create that customer avatar. Create a list of at least 10 “pain points” that you know how to help people with – and create content about it. Download PDF Podcast Transcription   3 Key Points: 1. Condense time by learning from someone who has done what you are doing and can help you customize your approach. Don’t give up and become smart enough to know when you are doing it wrong and to modify your behavior. Identify who you are targeting, create a list of at least 10 problems you can help people solve, and create content around them. Tweetable Quotes: -    “I’ve seen other people doing what I want to be doing. But I don’t know what that means for me.” – Jonny Andrews. -    “If you aren’t paying attention to your numbers, you are going to lose every time.” – Jonny Andrews. -    “Experience - you are going to love this part - comes from screwing it up horrifically.” – Jonny Andrews.   Resources Mentioned: Author Platform Rocket – Website for Author Platform Rocket Entrepreneur On Fire – Website of John Lee Dumas

Click Here To Get On Track With Your Ecosystem Profit Audit In this 28th episode of Author Platform Rocket, Jonny Andrews addresses the painful side of being an author who publishes: coping with haters, negative reviews, and trolls. This discussion offers a sobering reality check that criticism, whether constructive or not, is bound to occur often where sharing your written work with the world. On the bright side, Jonny shares methods of how to take the high road and not sink to a hater’s negative level. Learn his coping mechanisms that can help you keep a positive mind state when a troll tries to derail your flow and get under your skin. Download PDF Podcast Transcription Understand that no matter what you write, someone may be offended or rally against it. If you focus on the problem, the negativity will eat you alive. Ask solution questions. Recognize that haters exist, and question if there is any truth in their criticism that you can learn from. Never negatively engage your detractors - it only fuels their fire. If you do engage, you want to bring the critics up to your level. We are wired to focus on negativity as human beings – ignore it because it won’t last forever. Shift your focus on the things that are going right. If you report negative reviews that have nothing to do with the content of the book, they can potentially get removed. Download PDF Podcast Transcription 3 Key Points: 1. Is there any truth in the remarks from your detractors that you can learn from? Instead of dwelling on the problem, ask solution questions to find answers. If you engage critics – bring them up to your positive level. Tweetable Quotes: “It almost doesn’t matter what you say, somebody is going to have a completely contrarian viewpoint on it.” – Jonny Andrews. “You can let the fear of this reality dominate you. Or, you can just be like, yeah ok, I will deal with this when I get to it .” – Jonny Andrews. “Never go negative. Because if you go negative, what you do is you bring yourself to their level.” – Jonny Andrews.   Resources Mentioned: Author Platform Rocket – Jonny Andrews website Webinar – Jonny’s webinar for how to sell more books consistently

Click Here To Get On Track With Your Ecosystem Profit Audit In this new episode of Author Platform Rocket, Jonny Andrews discusses the importance of giving yourself more control over your self-publishing author career by having access to buyer data. He expresses the reality that without buyer data, authors are fishing for sales in the dark, without an hard facts to follow up on. Learn the differences between costs per click and cost per lead, optimizing for the results you wish to have, the advantages of publishing wide, pushing readers to purchase books directly from your own website, and the simple tools needed to gear up for successful customer engagement. Download PDF Podcast Transcription 01:21 – Which ads are working to convert to book sales? 03:56 – Jonny shares a story about a print and ship company that lacked buyer data. 05:17 – Amazon does not give you your buyer data. 05:57 – You can bid on leads and optimize on the outcome that you desire. 06:11 – An optimization example is expressed based on developing a list of people that download free books from Jonny’s agency clients. 06:48 – Costs per click vs Costs Per Lead. 08:40 – There is confusion in the market of what is actually working for author marketing. 09:12 – Tracking the effect of your own marketing, and sending people through your own shopping cart is vital. 10:24 – When customers are inside your compartment you can seeing their buying habits. 10:45 – Publishing wide on Amazon, iBooks, and Nook is free money, but should be an afterthought to selling through on your own merchant account. 13:03 – When you take responsibility for your business you have to build and optimize your self-publishing website. 14:18 – When customers buy from your website, you can put them in an autoresponder sequence to offer the other books in your series. 15:47 – Not only are you leaving all of your data to Amazon if they are your only store, but the cost of advertising is increasing. 17:17 – Using buyer data to following up with buyers increases sales. 18:26 – The three basic tools to develop a sales funnel from your own website are: LeadPages, PayPal, and BookFunnel. Download PDF Podcast Transcription 3 Key Points:  Authors that depend on Amazon for sales are at a loss because they won’t receive buyer data. Costs per click have zero correlation to sales. The cost of advertising is increasing. Tweetable Quotes: “If you are not getting your buyer data, you are going to lose.” – Jonny Andrews. “Cheap clicks have no correlation whatsoever. In fact, Facebook has come out and stated this.” – Jonny Andrews. “You need to be wide, but you need to be spending money sending traffic to your own website.” – Jonny Andrews. “The goal is for you to increase the lifetime value of your customer.” – Jonny Andrews. Resources Mentioned: Author Platform Rocket – Jonny Andrews website LeadPages.net – Company that sells customizable lead pages PayPal.com – Send and Receive payments BookFunnel.com – Deliver your books to reader  

Click Here To Get On Track With Your Ecosystem Profit Audit In today’s episode of Author Platform Rocket, Jonny Andrews shares a conversation about how doing things for free can lead to more future income. With so many authors and way more books than readers can consume – how will your books cut through the cluttered industry? Build your audience that will willingly buy your books to have their problems solved and be entertained by the stories you share. Learn what Jonny Andrews means when he says “conversational conversion” and being “front of mind.” Learn how the power of “free” can help you spell “freedom” in your financial life. Download PDF Podcast Transcription The shared struggle of authors is to be discovered by readers. The barrier to entry is gone and the industry is flooded. The romance genre is flooded and readers can’t keep up with the overflow of books. Smash Words published data stating that authors that give away the 1st book in a series earn 30% more. Give new readers something free in exchange for name and emails, Chatbot using BookFunnel. Reasons you give books away for free: build audience, establish touch points, gain buyer data. Jonny gives away free training, podcasts, videos – gains emails and agency applications. Free things help pull in people who are really interested in what you offer. “Conversational Conversion” – engage people and then find what their problems are and solve them. The importance of usingFacebook social combined with advertising to get people excited to buy what you offer. Author applied what he learned from Jonny and began earning $100,000 a month from his book after 3-4 months. Be front of mind – become thought of as an expert in your specific niche. S. J. Scott is an example of a writer who is “front of mind” for Jonny. Figure out the methodology that will bring people to you – don’t look for one big thing to do it all. Document and release things that help or entertain your target market. Who are you? Who do you serve? How do you serve them? It takes time, effort, and consistently applying these strategies to succeed. Download PDF Podcast Transcription 3 Key Points: 1. Give something away for free to build your audience and gain buyer data. Become a “front of mind” expert that people think about in your niche. Keep releasing things that help or entertain your core audience. Tweetable Quotes: -“Anybody with an idea and an editor can get a book out.” – Jonny Andrews. -“Romance is kind of like the petri dish of publishing, because there is so many authors publishing so many books.” – Jonny Andrews. -“If a person won’t take a thing you are trying to give them for free –they are not your customer.” – Jonny Andrews. Resources Mentioned: Book Funnel– App for book delivery to readers S. J.Scott– Author and entrepreneur

Click Here To Get On Track With Your Ecosystem Profit Audit In the 25th episode of Author Platform Rocket, we delve into exactly which tools he uses to create, operate, and execute his online businesses. We share valuable insight into communication tools such as Ryver for managing projects and Hootsuite for sending and receiving social media messages across various platforms. Jonny goes into payment tools such as ClickBank for affiliate programs and Thrivecart as a solid shopping cart solution. He also shares creation tool wisdom about LearnDash, Fiver, Libsyn, Wordpress.org and Bluehost.   Download PDF Podcast Transcription Keep using tools that you are great at Managing projects is key – Jonny uses premium version of Ryver Shopping cart for marketers with an affiliate program: Thrivecart Processing payments through Paypal – the service has improved Moving into product production - engaging affiliates with ClickBank ClickBank will manage referrals – don’t manage them yourself – and they may promote your products AWeber is the ideal choice for an auto-responder If you are just doing fiction don’t use Infusionsoft All of Jonny’s sites are built on Wordpress.org – highly secure Leadpages.net for creating landing pages LearnDash helps create online courses and you get to keep buyer data For social media posting Jonny’s team uses Hootsuite Libsyn is the recommended podcast hosting tool Bluehost could be fine for web hosting Fiver is an affordable place to hire someone to configure a website Facebook group with access to a Google Doc for letting users rent space on his site  Download PDF Podcast Transcription 3 Key Points:  Payment tools: Thrivecart, Paypal, ClickBank Communication Tools: Ryver, AWeber, Leadpages.net, Hootsuite, Bluehost Creation Tools: LearnDash, Libsyn, Fiver, Wordpress.org, Bluehost Tweetable Quotes: “If you are using a tool that performs the same function, or a similar function, as one that I mention, and you are super hyper good at it…don’t go changing just because I recommend.” – Jonny Andrews. “The beginning and the end of every single successful businesses is going to come down to…can you handle the projects?.” – Jonny Andrews. “Keep things updated. Learn to run your sites correctly.” – Jonny Andrews. Resources Mentioned: Ryver – App for project management and client communication ThriveCart– Shopping cart for marketers Paypal – Payment processor ClickBank– Merchant account alternative AWeber– Auto-responder WordPress.org – Content management softwareleadpages.net LeadPages.net – Landing page builder LearnDash– Online course plugin for Wordpress Hootsuite– Merchant account alternative Libsyn– Podcast hosting Bluehost– Web hosting  

Click Here To Get On Track With Your Ecosystem Profit Audit In today’s episode of Author Platform Rocket, we speak about the problem with perfectionism, and how it leads to procrastination, stagnation, and being a blockage to generating income from publishing. Several examples are given of why making a book perfect gets in the way of progress. Jonny even shares his own personal story of triumph, that saw him rebound back strong after severe debt and secure his future with entrepreneurial writing and publishing. Learn how to use deadlines to your advantage and turn off your own inner critic.  Download PDF Podcast Transcription Digital books on Amazon in 2008 The problem with perfectionism If you have been working over a year on a book – you are taking too long Write. Publish. Repeat. A book about writing faster to become s better author Amazon algorithm that seeks out problems in book writing Perfection is neither possible nor required – J.K. Rowling books even had errors Focus putting out a steady stream of books. Don’t waste time trying to make them perfect. Perfect Publishing System 4.0 Story of coming back from being homeless and suffering from identity theft PhD Family rejecting Jonny’s entrepreneurial goals Perfect Publishing System was a best seller: sold over 450,000 copies in about 6 weeks Enormous credibility as a publishing expert The power of deadlines – created a course in 18 hours Deep dives in Facebook Live and Chat Bots Customers want to get the value out of your books – has nothing to do with perfection Do things under a deadline to wipe out writer’s block People often find casual mistakes to be human - outrun your inner critic  Download PDF Podcast Transcription 3 Key Points: Concentrate on delivering books and not on making each book perfect. Jonny’s backstory about overcoming debt. Work with deadlines for completion. Tweetable Quotes: “Perfectionism is an absolute vixen.” – Jonny Andrews. “Now Amazon has an algorithm that sniffs out problems in people’s books.” – Jonny Andrews. “Money follows speed. Money does not follow perfection.” – Jonny Andrews. Resources Mentioned: Write. Publish. Repeat. – Book about self-publishing Author Platform Rocket – Book marketing service Dropbox: https://www.dropbox.com/request/Tsf5VDg15LCxTs2sIFCv    

Click Here To Get On Track With Your Ecosystem Profit Audit On episode 23 of Author Platform Rocket, Jonny Andrews shares the importance of authors and entrepreneurs to stay healthy and take care of themselves. Even though we are generally advised to hustle and grind the hardest and move forward with non-stop tunnel vision, you will hear valuable reasons why this can lead towards a toxic result on your mental, physical, and emotional wellbeing. You will also hear Jonny’s personal revelations about eating healthy, vacationing, and exercising that have had a positive personal impact on his life. There are also action steps that you can use to avoid negative energy from controlling you.  Download PDF Podcast Transcription Taking care of yourself when it comes to stress Hustle and grind mentality and the inspiring entrepreneur Gary Vaynerchuk Overwhelming tendency to neglect our health – working without nourishment Your brain and body are like a car – must be taken care of to get anywhere Negative ramifications after eating fast food Start a daily exercise ritual Working 7 days a week without neglecting his family Eating in a way that will make you healthy Get some sleep – even if you have to take naps Eating before work – don’t work on empty Emotional problems from poor blood sugar levels and a bad diet Take a break even a “stay-cation” – Cayman Island Vacation story What are your daily micro actions for heath, knowledge and relationships? Jonny’s fitness gym rituals Recap: Take time for yourself.Show gratitude. Eat healthy. Avoid negativity and complaining: it’s toxic, when you focus on negativity you train your brain to keep searching for it.  Download PDF Podcast Transcription 3 Key Points: Your body and brain need to be taken care of with healthy eat and activities. Take breaks and vacations to renew yourself and to strengthen your relationships. Instead of focusing on your problems…focus on the solutions. Tweetable Quotes: -“There is the overwhelming tendency to begin to neglect your health.” – Jonny Andrews. -“You are your own engine.” – Jonny Andrews. -“If you’re neglecting your physical health, your mental health is going to suffer because of that.” – Jonny Andrews. -“I would very strongly recommend that you start a daily physical exercise ritual.” – Jonny Andrews. -“Instead of focusing on the problems, because you know what the problems are…focus on the solutions to those problems.” – Jonny Andrews.   Resources Mentioned: Gary Vaynerchuk – website Gary Vaynerchuk Wake Up Warrior – website for married businessmen  

During episode 22, we speak on how to expand your how-to nonfiction book business and implement a solid infrastructure to sell the books or backend products and services like coaching or classes. We address the authors that may jump too soon into marketing, and may still be at the earlier stage where they need business development help. The two stages of authors we speak to include: Stage One: thinking about writing a book or already have and Stage Two: business owners looking to use a book to drive traffic to their website. Learn why your book must address one singular audience to be successful. Download PDF Podcast Transcription Jonny Andrews gives an overview of today’s topic Jonny will be doing a Facebook Live chat with Readsy Many authors struggling - thinking of writing a book, but not really understanding the business model that they are getting into. Many authors are reaching out for marketing help but aren’t ready for that stage yet Where are you on the “I’m ready” scale? Stage One: Thinking about writing a book or have already written a book. Stage Two: Have an existing business and using the book as a traffic channel Who are you? And who do you serve? If you are not speaking to one, you are speaking to none. Using a book as a traffic channel. Have you hit $10,000 a month? Need to not just hire people but you need steady lead generation Don’t need marketing yet if you don’t know the audience, a smart marketing company will tell you that you need business development coaching to do an eco-system audit to development your vision What business are you in really…beyond an author? How-to books usually are shorter so can’t capitalize on page reads The business you are in is selling products and services that the book leads people to. “Pre-frame” – set up the conversation with prospects for their problem that you can solve Where do you see the return on investment? You typically don’t see it with books. Steve Scott’s publish-only eco-system The purpose of your book is to identify a singular audience. Target one audience. What backend products/coaching/speaking engagements are you implementing? You can do your own version of Teachable through a WordPress plugin and theme to keep all your data What is your business model? Do you want reoccurring revenue? Minimum movement maximum impact. Weed out people that aren’t going to take the final step with you, the conversation begins with the book If you need help with business development Jonny Andrews gives contact information https://authorplatformrocket.com/help Download PDF Podcast Transcription 3 Key Points: Don’t need marketing yet if you don’t know the audience, a smart marketing company will tell you that you need business development. The business you are in is selling products and services that the book leads people to. The purpose of your book is to identify a singular audience. Tweetable Quotes: -“You are thinking of writing a book, but not really understanding the business model that you are getting into.” – Jonny Andrews. -“Hundreds have reached out for marketing help. And what’s interesting is – that’s not what most of them need right now.” – Jonny Andrews. -  “Who are you? And who do you serve?” – Jonny Andrews. -   “Where do you see the return on investment? You typically don’t see it with the books.” -   “The purpose of your book is to identify a singular audience.”   Resources Mentioned: Author Platform Rocket– Jonny Andrews website Steve Scott Books– Amazon page for author Steve Scott

Today, Jonny Andrews speaks on a subject that will benefit both fiction and nonfiction authors: how to grow your author business on a budget. This is an enlightening topic for serious writers that are not independently wealthy, or come from rich families that can serve as a patron to an author’s artistic endeavors. Jonny Andrews delves into the author’s necessary mindset, a realistic length of time to undergo this venture, and even the bouts of depression that can creep into an author’s psyche when penetrating the deeply saturated book market after launching the first book. Jonny Andrews tells it like it is to prepare writers with the reality check needed to grow an author business on a strict budget. Download PDF Podcast Transcription Jonny Andrews gives an overview of the discussion Who wants to read this, and who is already writing about this? Write. Publish. Repeat. book, Expectations: success comes around book 4, write a series of books Don’t expect to get rich right away Start with Facebook ads, $5 a day to give your book away in exchange for people’s email addresses LeadPages.net to split test several landing pages Inflicted marketing is creating an ad and forcing the market to react to the ad (takes a huge investment to penetrate the market) Flow marketing is putting options out there and let them decide what works Problem with book cover designers not giving authors the edible design source files Split testing ads, audiences, and landing pages that give the book away for marketing Make author friends and share Stranger Things example of how you know when a connection is being made  “You are going to start by sucking.” You only need low-grading tracking of results Focus on audience building, write more books, learn the basics of advertising Don’t hire an ad agency yet No exact data, even AMS ads don’t give you where the reads are coming from yet $5 a day for driving traffic works initially unless you are selling back-end products Don’t go charging $10 for your book, be easy to access Charge accordingly – it’s an eBook not some tangible piece of art Get Facebook ads optimized for leads, don’t get leads directly through Facebook because they will be too expensive With a client went from 9% conversions to 40% conversions, audience discovery explained Jonny Andrew gives final summary Download PDF Podcast Transcription 3 Key Points: 1.Before marketing, know who wants to read your books. 2.Split testing ads, audiences, and landing pages that give the book away for marketing. 3.Focus on audience building, write more books, learn the basics of advertising.   Tweetable Quotes: -“Hire a marketing agency before they even have their first book out. It’s not your time. Slow your role.” – Jonny Andrews. -“Don’t go charging 10 bucks for your book.” – Jonny Andrews. -“You have to start by sucking.” –Jonny Andrews. -  “You don’t need to go and hire an ad agency. Please don’t. It’s absolutely like trying to shoot a fly with an elephant gun.” – Jonny Andrews.   Resources Mentioned: Author Platform Rocket–  Jonny Andrews website Write. Publish. Repeat. – book about writing LeadPages.net – website for creating landing pages  

During this episode of Author Platform Rocket, Jonny Andrews discussions the crucial steps that need to be taken prior to publishing or self-publishing a book in both the fiction and non-fiction arenas. Jonny provides the cold and honest truths that many first-time authors may feel afraid to hear – but should take heed to in order to take the strongest steps forward to succeeding as an author in the digital age. Jonny expresses the importance of understanding the specific audience that you are writing your book to, and the marketing strategies to take authors from hobby writers to professional committed authors. Andrews even offers information on how to use your book as a way to sell an online course based on your book. Download PDF Podcast Transcription Jonny Starts the Topic Discussion Fiction literary market – authors with zero supporters: don’t get a publisher Publishers focus on big name authors Publishers have been having a difficult time marketing Jonny interviewed 120 published authors –ones that were happy were on Amazon imprints that identify what reader want and get it in their face Huge likelihood books won’t sell for new authors with publishers Hybrid authors: independent and published If you do want to self-publish means you are on your own Science-fiction author that wanted to put his book out before executing marketing strategies Hobbyists don’t need to hire a book marketing company Write. Publish. Repeat. Non-fiction Discussion: you have to build an audience, at least $500 a month on advertising You need to pick one person to market to, one subset of humanity – then that conversation reverberates outward to others After deciding who you are specifically targeting, build your business and your message Recording a training and break it up into modules and sell that as a course, you can give book away in exchange for name and email or as lead generator on Amazon John Lee Dumas’s podcast “Entrepreneurs on Fire” podcast and business started by paying an expert Steps: concept, audience identification, initial monetization, scaling, ads and media, podcast circuit, take a media pitch and edit it Pay for the marketing service to build your business Find what you can afford Jonny Andrew’s closing statements Download PDF Podcast Transcription 3 Key Points: Authors without an audience aren’t ready for publishers. Write. Publish. Repeat. Creating at least four books a year is important for self-publishing. Going through the steps: concept, audience identification, initial monetization, scaling, ads and media, podcast circuit, take a media pitch and edit it. Tweetable Quotes: -“Write. Publish. Repeat. That is your new bible if you are going to be a self-published author.” – Jonny Andrews. -“You pick a market, you find out who those people are, and you write to them.” – Jonny Andrews. -“Four books a year, minimum. Try to even launch them.” –Jonny Andrews. Resources Mentioned: LeadPages.net – Landing pages website Write. Publish. Repeat. – Book about self-publishing Author Platform Rocket– Book marketing service Entrepreneurs on Fire– Entrepreneur podcast by John Lee Dumas

  How do you know it’s time to quit? Quitting often carries negative connotations in our minds; however, in this episode of Author Platform Rocket, Jonny Andrews challenges the stigma of just letting something go. For authors, it’s easy to become attached to our writing for the sole reason that it’s an extension of us. But, what happens when that one piece of writing just doesn’t sell? Tune-in as Jonny explains how we can objectively tackle our “failures”. He breaks down the steps we need to take to assess just why our writing is not performing—everything from determining who our target audience is to the length of time we allow for our marketing strategies to really take hold. And, if our efforts still come up empty, you’ll see why making that choice to quit is really a move towards your next win. Today’s episode is about how to know when to quit Quitting is stigmatized as failure Comparing your efforts vs the results is terrible way to assess “The internet is loaded with crazy stories of obscure authors” If you’re just getting started, you’re ahead of the game! Things you should ask yourself: Is there a directly reachable audience for my book? Who and where are they? Does my book appeal to this audience, so much that they would buy? Have I done everything possible to engage this audience and build an email list? Am I publishing frequently enough to keep my audience fed? You should be publishing at least 4 books per year How many subscribers do I have? Do they open my emails? And, do they click? All these questions boil down to a single point – do you have enough readers and are you giving them what they want to buy? If you’re starting out, build a reader-base of about 2,000 subscribers Use Author Platform Rocket to help you do this Get group author email swaps If you don’t build a business backed by paid marketing, you’re really not building a business Facebook Ads insights: After 2,000 impressions, does your ad have a unique click-through-rate of at least 3%? Does your ad have a relevant score of at least 6%? Your cost per lead should be below $1 for fiction and below $4 for the health/business market Are you getting 30 subscribers per 100 clicks? You need to quit using Facebook ads if and when these parameters are not being met Quit and restart Failure is a lab result, it’s a learning opportunity If you’re writing fiction, write at least 4 to 6 books in 12-18 months As an author, writing books is a labor of love Take writing and marketing actions on a DAILY basis “Give it a try time” means employing a strategy for at least 12 months You could end up making bad choices when emotions take the reins of your decisions If you’re earning a living from writing, start out small While using tools that track your progress, analyze the trends in your data Don’t make decisions based off the data you receive in one day Jonny has seen the trend of authors killing their efforts way too fast Give whatever you do enough time to ‘cook’ Sometimes, great things just don’t sell Most successful authors have one book that really didn’t sell well “Don’t hold onto the hope that somehow it’s going to work” Quitting can actually be the choice and action you need to take that takes you to your next win End of today’s podcast 3 Key Points: Always set realistic and measurable goals; track your progress and analyze the data from over a set period of time. Set the expectation for yourself that it will take time to earn from your writing. Don’t be afraid to fail. Instead, consider a failure a lab result from which you can learn and make better decisions in the future.

In today’s episode of The Author Platform Rocket Podcast, Jonny Andrews discusses how to set-up a consistent, evergreen author marketing strategy. This may not be an exhaustive list of all the marketing strategies that are out there, but it is a comprehensive list of what will give you long-term, measurable gains. Listen as Jonny discusses what to expect from Facebook ads, book discovery sites, and newsletter promotions. He’ll also show you how to effectively run long and short-term promotional campaigns together in a way that maximizes your marketing punch! Time Stamped Show Notes: Today’s episode is about how to set-up a consistent evergreen author marketing strategy A great strategy is one that will have maximum effect with minimum movement The focus should be on what works best to keep your sales consistent Book launches and other marketing tips will be covered in upcoming episodes, so stay tuned! Jonny had talks with several authors in the past about their different marketing strategies There are a handful of authors who have rock solid marketing strategies And then there’s the rest who don’t have a coherent strategy, which is also normal A promotion schedule should be just as easy as a paint-by-number template There are different kinds of promotions and different kinds of outcomes You can set an expectation with your marketing plan Expectations should be in-line with reality Jonny focuses on PPC or pay-per-click AdWords and Bing can get expensive for most authors But, they can also be profitable if you know your numbers Jonny talks about Facebook ads The goal is to optimize the clicks to your book OR the cost per subscriber Most authors will run an ad and end it when they don’t see a result as early as they were expecting Advertising can be terrorizing for a lot of authors The longer you run your ads on Facebook, the more clicks you can get Facebook will know who to target depending on your parameters An ad will have an average run of 2 days depending on the budget “Facebook ads need to be a vital part of your marketing” If you keep testing, you will see results and what actually works Depending on your budget, you can adjust the buoyancy rate Your main goal for your ad is to get at least a 3% unique click-through-rate Relevance score should be at least 5% Test 6 different images in running an ad 2 out of 6 images will likely attract more than the rest If all of the images aren’t working, it’s okay to just start again The things that you should be testing are images, ad copy, headlights, calls-to-action, and target audience—they should be tested one at a time Facebook is the best place to build your mailing list Building your subscribers list should be an effort made daily It takes a long time to see results so just be consistent As time passes, the power you have in selling your books will increase Jonny recaps Facebook as the vital part of your evergreen marketing plan Newsletter promotion is the next vital part of your evergreen marketing plan It is simple and has the most basic expectation Most authors use newsletter promotions to measure their other promotions which is a BIG mistake Jonny talks about how to leverage book discovery sites Discovery site newsletter promotion is effective, but it needs to be coordinated within a 24-hour period You want to stack multiple stacks on top of each other in just 24 hours It laser targets the email tracker for multiple sites Authors love this because it works well The downside is you can’t run it very often It has a massive short-lived effect MAS ads are great for boosting your page-rate They fall under the slow-burn, long-term category of ads We stack long-term promotions then punch in short-term promotions In 2011, Jonny launched a site, I Love Vampire Novels, without any idea for how to promote it Years later, Jonny was able to gain 135K subscribers, 5 book discovery sites, 3M viewers weekly and helped loads of authors sell their books Build your marketing plan so you will become a juggernaut on your own Have your long-term Facebook ads build your platform and push your first book in the series combined with your coordinated book discovery site punching in every 60-90 days In order to do that, you should run a 90-day set promo or a free promo This tactic can lead to your slow and effective growth Newsletter building is running traffic to your website by having a free copy promo in exchange for their emails This can impact your selling power over time This is vital for every author With book discovery sites, rent a space on a group newsletter based on your genre—the goal is to schedule it within a 24-hour period You want to maximize the punch effect In the long run, your aim is to make your ads more effective, but more cost efficient How to make your numbers work is something you figure out from previous episodes Have list-building ads running all the time For single genre series, have long-term Facebook ads that push the first book of the series to hook readers and create steady traffic Rotate 60-90 days on coordinated book discovery sites and run promos twice a year or depending on your book release There are lots of promotional strategies that you can use, but the strategies that were discussed in this podcast are the most effective that Jonny has seen for long-term, measurable gains   3 Key Points:     Facebook ads don’t create immediate results, it takes multiple tests and some time before you see the gains.     Your mailing list will be your ultimate weapon in business; the sooner you build it, the better.     Set expectations that will help you track if your marketing plan is working or not.   Resources Mentioned:   AdWords and Bing – Site that help you with pay-per-click campaigns Facebook ads – Promoting your book I Love Vampire Novels – Jonny’s site  

With the rise of Kindle and other online publishing platforms, authors now have the ability to directly access the public without having a publishing deal. The downside? Now, every author is competing with a flood of other authors. In this episode of The Author Platform Rocket Podcast, Jonny Andrews, breaks down just how you can compete with authors in the same niche. Jonny draws important lessons and truths from his own experience building his agency platform and why he was able to stand his ground for more than 10 years. Tune-in to hear the importance of tenacity and being resolute to your goals as an author en route to success. Time Stamped Show Notes: Today’s episode is about how you can compete with other authors in the same genre Jonny goes back down memory lane Jonny thought, why would people buy Kindle when iPhone just launched Apparently, Kindle sold out in 6 hours 10 years later, the publishing barrier left and never came back Authors can now go directly to the consumers which is the new normal This resulted in a flood of authors The question now is how an author will stand out from the flood A couple of months ago, Jonny had a chat with an author who was interested in creating their own agency program Jonny would always ask “what made you want to work with us” The guy answered that he heard about Jonny in 2014, and he’s the only one who was still around and doing well up until this point Jonny actually started in 2004 and achieved success in self-publishing in 2006 Jonny isn’t on Amazon Jonny started with his old laptop in a tiny bedroom that he rented at his friend’s house Jonny was also homeless prior to renting because he was a victim of identity theft that left him $65K in debt “Your current circumstances have nothing to do with where you can end up” Take small daily actions Amazon Kindle is a household name You can use this to become well-known in your genre or marketplace Stacking is creating a mountain with small pebbles; you make a pile every day for a specific length of time It is powerful and effective The goal is to be doing what you want to be doing Stacking is a simple concept that many people often overlook Most of your competitors don’t have the stomach to take the punishment Writing takes a lot of work, time and suffering People tend to get distracted and give up easily Your competition now may not be your competition in the future In every situation, you have a choice to stop or continue with the challenges When you choose to go after the challenges; in a couple of years, you’ll be the author you were looking up to when you were just starting This has happened to Jonny a couple of times After a couple of years, you’ll notice the patterns or cycles which will help you predict things You can now notice the changes in Amazon and Facebook algorithms If you keep putting out your content on a consistent schedule, you will keep on stacking readers and followers You’ll get to the point that when you hit “send” on your mailing list, you’ll already have a fan base buying your new book “It takes time to get there” Most authors focus on writing their pitches and they wait for validation from others “Don’t do that!” When you stack your pebbles everyday and take full control over what you want and how to get there, your goals WILL happen “Your ability to earn a solid living off your book is completely dependent on your willingness to stack your pebbles every single day” Don’t do anything crazy and just focus on the small and specific actions that you can take 3 Key Points:     Stacking may sound like a simple action to take, but the effects in the long-run are enormous.     Consistency is key—take those small, but specific actions EVERY SINGLE DAY.     Persevere through the challenges and maintain your focus; this is what will set you apart.   Resources Mentioned:     Kindle – Amazon’s platform for ebooks

Welcome to the first episode of Author Platform Rocket Podcast, a podcast dedicated to helping authors get a headstart for their books. Your host, Jonny Andrews, breaks down The 3 Steps to Win The Author Game. Many authors struggle with setting themselves apart in a highly saturated market. It’s not just about taking action, it’s about knowing the right actions to take in order to get you to that next level as an author. Listen as Jonny explains these 3 steps to get you on the right path of success and and why luck can be the “kiss of death” for authors. Time Stamped Show Notes:      Today’s episode is about The 3 Steps to Win The Author Game      Most authors struggle with standing out amongst the crowd      The combination of the right mindset and the right daily actions is what will make you WIN      Jonny Andrews shares how he was wiped out with identity theft o      It was a moment of ultimate frustration because nothing was coming together for him o      It turned out that Jonny wasn’t focusing on the actions that would “move” him o      He would run around doing things that were completely disconnected o      Busy is NOT the same as being EFFECTIVE      1st Step: Focus on what you can control      The 99-1 Rule: o      “You’re not going to see results right away” o      Be consistent and persistent      3 basic things that will happen when you start o      You learn o      You build up your name and credit o      The universe will test your commitment      Expect that this will take more time and will be a lot harder than what you initially thought      Most authors have to work because not all are lucky or make a fast break o      Luck can be the “kiss of death” for authors o      “Fortune favors the prepared” o      Focus on the daily actions that you can control      2nd Step: Your writing and marketing rituals o      Have a marketing and/or writing ritual that you will commit to doing every day o      Examine your business – Do you have a list-building ritual? o      Don’t wait for inspiration to come to you      3rd Step: Track your actions and hold yourself accountable o      Set goals for yourself and track your progress      Jonny shares what he learned at a Tony Robbin’s event o      Little daily rituals should be easy-to-complete steps o      Small actions compound into bigger results      Break your goals up into smaller steps      Don’t get discouraged over initial failures      Get the busy work OUT and over with      Make a daily checklist for yourself      Give yourself a sense of urgency      Your success as an author will NOT come out of thin air      End of today’s podcast   3 Key Points:     It takes time to gain traction – don’t expect your first attempt to be an outright success.     Focus on the factors you CAN control, not the ones you can’t.     Be accountable to yourself – set daily goals and track your progress.

Today my guest is Jonny Andrews. My first interview with him about Embracing The Darkside Of Self Publishing Success is still one of the most popular episode of the podcast. This time we did a Blab together and spoke about how to build an author platform. Food for Thought Books are a commodity at this point. You have to create daily ritual around creation of the thing that needs to be sold. Figure out what you wanna write first. Running giveaways are the fastest road to get bigger results. Give away your first book for free. You give it away so people can sample you. Don't target giveaway sites. The first book always takes the longest. You're not gonna make living on one book usually. Come up with more stuff more often. Being an author has become about generating leads. The Full Blab Interview

Today my guest is Jonny Andrews. My first interview with him about Embracing The Darkside Of Self Publishing Success is still one of the most popular episode of the podcast. This time we did a Blab together and spoke about how to build an author platform.Food for ThoughtBooks are a commodity at this point.You have to create daily ritual around creation of the thing that needs to be sold.Figure out what you wanna write first.Running giveaways are the fastest road to get bigger results.Give away your first book for free. You give it away so people can sample you.Don't target giveaway sites.The first book always takes the longest.You're not gonna make living on one book usually.Come up with more stuff more often.Being an author has become about generating leads.The Full Blab Interview Click to view: show page on Awesound

He wanted to spend more time with his new family. Jonny Andrews shares his passion for creative authors and how he find his next profitable business direction. Book: How To Self-Publish A USA Today Bestseller: The Quinn Loftis Interview (Audience Hacker Success Interviews Book 1) For Full Transcripts of this show and More Resources http://relaunchshow.com/273

Nic raps with the famous 'Audience Hacker', Jonny Andrews and laughs the entire time as they discuss going from Artist to Business Man. Jonny shares his tips and stories of how he evolved in growing his audience, business and his family. He also shares his health struggles and how he overcame them.

Summary   On this episode of Rhodes to Success I interview Jonny Andrews who is a bestselling author, publishing expert, entrepreneur, international speaker and business strategies consultant.  Jonny is known as the go-to-guy for author entrepreneurs when it comes to launching a successful business or book by leveraging the power of audience and Amazon. If you ever wanted to know how to hack the publishing industry then this is podcast is a must!   Main Questions Asked -       What is an audience hacker? -       How do you focus on building a large audience while still bringing in revenue? -       What is your opinion on self-publishing versus traditional publishing? -       What is the secret to a successful book launch? -       What is your opinion on writing for Kindle?   Key Lessons Learned   Audience Hackers -       An audience hacker is someone who builds their business by the power of audience -       Building an audience is all about going to where they live online, hang out with them and bring them to your platform so you can communicate with them -       Learn how to properly leverage your platform so you can build a sustainable audience driven business   Building Audiences -       Build your audience of people who are more than likely going to buy from you -       If you can leverage 5-10K of people you can have a million dollar business -       Aim for a focused audience who are your ideal customers not just people who are your fans -       You can turn your customers into fans and your fans into customers   Publishing -       Traditional publishers are more credible and can offer more distribution which potentially get you in front of more eyeballs -       If you don't have an audience you won't get a major publisher -       A book is a method of growing your audience -       You can't make money off books if you are only getting 7-15% (what a publisher will give you) -       Amazon takes 30% so you will get to keep more money   Book Launch -       Get pre-release copies to book bloggers in your niche (Make sure they are a book reviewer) -       If pitching to a podcast host make sure to pitch the content and not the book itself (sell the benefit and not the book)   Pre-Selling -       Book Scan tracks all of the book sales on Monday-Sunday basis across platforms -       If you want to get on the New York Times Bestseller list be in pre-sale 30-60 days before you go live -       The day your book goes live sales count toward Book Scan      Links to Resources Mentioned Interview Connections Audience Hacker Podcast The Grey Wolves   I Love Vampire Novels The Red Podcast (David Hooper) Mikel Mailings Create Space   Click to Tweet   Do you want to be an author entrepreneur?  @Jonny_Andrews reveals how to hack the publishing industry w/ @JessRhodesESS  www.rtspodcast.com   Self Publishing vs Traditional Publishing. Find out the pros and cons w/ @Jonny_Andrews & @JessRhodesESS  www.rtspodcast.com   Thank you for listening! If you enjoyed this podcast, please subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Are you interested in selling your own ebooks on the Amazon Kindle platform? Do you want to make some passive income being an author? Today, I have Jonny Andrews on the show to teach us how to make money selling ebooks on the Amazon platform. Jonny runs the popular website and podcast AudienceHacker.com and he’s got a ton of experience with launching successful ebooks. In fact in one of his launches, he was able to make over 30K in under 7 days which is crazy! He reveals all of his tactics and secrets in this episode so check it out! […] The post 035: How To Sell Amazon Kindle Ebooks And Make 30K In Under 7 Days With Jonny Andrews appeared first on MyWifeQuitHerJob.com.

What's Discussed in this episode: How Jonny Wrote and Published His First Kindle Book Understanding Conversational Conversion How Jonny Launched ILoveVampireNovels.com Why Goodreads and email marketing is the most important social media for authors How Jonny Launched P&R Radio Podcast How to finish the first book Why you need a book series of at least 5-7 books Why Jonny doesn't believe in giving away your first book for free How to give yourself a deadline to finish your book Why an outline sets you up to success How writers groups are great for characterization but not author marketing Jonny's business model for writing and publishing Resources mentioned in this episode: iLoveVampireNovels.com - a service for authors who write vampire novels A Shade of Vampire series - mentioned by Jonny during the chat. Belly Forrest has blown up as an author on Amazon A Newbie's Guide to Publishing - J.A. Konrath's blog Your First 1,000 Copies by Tim Grahl Connect with Jonny The Audience Hacker - Jonny's blog and podcast on growing your audience for authors and author-preneurs. Jonny on Twitter

In today's episode, learn how Jonny dug himself out of the hole of failure. Hear his story on how he did it and how he got into internet marketing and info products as well. What's Discussed in this episode: How Jonny dug himself out of the hole of failure Jonny's try at internet marketing and info-products How Jonny learned search engine optimization and creating info-products for a targeted audience Jonny's lessons in being resourceful Making commitments and sticking to them Resources mentioned in this episode: Steve Job's Connecting the Dots speech at Stanford University 2005 Connect with Jonny The Audience Hacker - Jonny's blog and podcast on growing your audience for authors and author-preneurs. Jonny on Twitter

Todays guest has a story that is fascinating for so many reasons. Number one due to the hustle that he has shown. Number two how it seemed that life was simply using him as a skittle and throwing obstacles after obstacles in his direction. The kind of obstacles that for many would be the end of the dreams, and desires for a better life. When he hit the age of 27, he knew that he had to take action in his life. He was fat, broke and miserable and living a life that was far from what he wanted it to be. So he started working twice as hard on a real estate business that would net him a nice amount of passive income each month. Not life changing as such, but still more than enough to start focusing on his next dreams. And that is where it all went wrong, as after a years hard work, and almost touching dream of the monthly income, he received a message saying that he had defaulted on his mortgage and everything went south. So what did he do to pull himself out of this hole that was not of his making? How did he not think "See that's why life is so rubbish" and just give up, and go back to being fat, broke and unhappy? Well, lets find out, as its with delight that I bring on to he show to start joining up the dots of his life, the successful podcaster, online marketer, hustle monster, and ex-fat guy...Mr Jonny Andrews Dream Jobs, Online Courses, Persistence, Personal Trainer, Decision Making, Publicity, Young Entrepreneur, Freedom, Addicted, Shawn Stevenson, American Hustle, Make Money Online, Motivational Quotes, Expedition, Challenges, Steve Jobs, How To Start A Business, The Secret, Rich, Online Marketing, Time Management, Blogger, Videos, Recruiting, Authentic, Travel Blogs, Ultra Running, American Football, How To Make Money, Online Business, Company Culture, Law Of Attraction, Planet Money, Jobs, Video Marketing, Linkedin, Success Principles, Digital Marketing, Action Taking, Starting A Business, Successful Entrepreneurs, Personal Branding, Amazon, Lead Generation, Career Change, Life Planner, Comfort zone, Simplicity, Break The Rules, Book Launches, Personal Finance, Secret To Success, Business Plan, Health And Fitness, Tech Startup, Self Publishing, Entrepreneurs, Love, Career Path, Educational, Creativity, Selling, motivation, motivational, inspiration, confidence, success, freedom

One of the hottest business ventures right now, is publishing books on the Amazon Kindle platform.  I've personally been curious about the prospects of publishing Kindle eBooks, but have never taken the leap. As a result, Perrin and I jumped at the opportunity to have Jonny Andrews of AudienceHacker.com on the podcast. We recently interviewed him and had the chance to dig into how he's been able to build a substantial business using the Kindle platform.

Since discovering how to “hack” the publishing industry, Jonny Andrews has been known as the go to guy for author entrepreneurs when it comes to launching a successful business or books by leveraging the power of audience & Amazon. Here is the official version of who Jonny is: Multi-Time Best Selling Author, Publishing Expert, Entrepreneur, International Speaker & Business Strategies Consultant. The simple version of that is: He's a really cool guy, who always says what he thinks and tells it with passion (as you can hear in the episode).         Mentioned in this episode Audience Hacker website I Love Vampire Novels Food for thought and takeaways You really have to ask yourself - what is user's perspective on this? "Stop publishing garbage!" Don't ask yourself "how do I make money with ebooks", ask "how do I provide value?" instead. Always publish in series You have to understand that data represents the actions of living breathing human beings. They are not just statistics - they are people! You have to produce the book people want to read. Writers aren't marketers. You can have ugly website just don't have ugly book covers! Don't forget to get your free ebooks!  

Jonny Andrews is a ninja at building audiences. And idea, product, or book won't sell with out a raving fan/customer base, and in this episode Jonny walks us through some quick ninja tips on how to make that happen. He also speaks a lot into the publishing world for any current or future authors wanting to publish a book. Show notes: FMPodcast.com/episode14

Since discovering how to "hack" the publishing industry, Jonny Andrews has been known as the go to guy for author entrepreneurs when it comes to launching a successful business or books by leveraging the power of audience & Amazon. His techniques for using leveraged publishing systems has propelled clients works to over 15,000 sales in their first week, hitting #10 on Amazon and #2 on the Wall Street Journal. His programs have helped thousands create massive publishing successes in both fiction & nonfiction by the use of a simple but powerful 3 step "clarity hacking" process. Now Jonny shares his tips, tactics, tricks along with expert advice on his show "Audience Hacker", the #1 podcast for author entrepreneurs.

Jonny Andrews has been known as the go to guy for author entrepreneurs when it comes to launching a successful business or books by leveraging the power of audience & Amazon. His techniques for using leveraged publishing systems has propelled clients works to over 15,000 sales in their first week, hitting #10 on Amazon and #2 on the Wall Street Journal.

Building an audience is critical to your online success. That's why we're talking to audience hacker Jonny Andrews, who's going to share his three step process for building an audience.  A lot of this week's episode is going to be around building an audience for a book launch, but even if you have no plans to write a business book or the next great American novel, you're going to get tons of great information out of today's episode. http://www.themarketingagents.com/53

I’m kind of fascinated by entrepreneurs who create businesses that are truly ground-breaking. Apparently others are too, because the blog post I wrote about “8 Entrepreneurs Who Identified A Common Pain & Invented a New Business Category” has received a ton of traffic and has been retweeted and shared a number of times. One of […] The post 009: Hollis Carter and Jonny Andrews Of Perfect Publishing System | How They Reinvent the Publishing Business appeared first on Smart Business Revolution.

#042: In this episode, I pick the brain of someone who is seeing massive success by publishing books on Amazon's Kindle platform. Podcast show notes available here: https://www.smartpassiveincome.com/session42