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The Cambridge Marketing Podcast
Opinionated Marketers on: COUNTDOWN

The Cambridge Marketing Podcast

Play Episode Listen Later Jul 30, 2024 13:24


This week our Opinionated Marketers discuss the CMA's decision to order Wowcher to change its sales practices. Presented by Kiran Kapur and Charles Nixon.

Circular Economy Podcast
117 James Rigg: a refurbishment revolution for electricals

Circular Economy Podcast

Play Episode Listen Later Nov 12, 2023 50:00


James Rigg is CEO of Trojan Electronics in Wales, and has a wealth of expertise in value-adding circular solutions for electrical and electronics manufacturers and retailers. James has built on his experience across retail and more recently, leading growth across the Buy It Direct Group, and is now focussed on expanding Trojan Electronics Circular Solutions to help retailers and manufacturers recover value and at the same time, reduce e-waste. Trojan provides services to high-profile brands, and we'll hear about some examples. E-waste – the waste from end-of-life or unwanted electricals and electronics – is the world's fastest growing waste stream, and is forecast to grow by 30% over this decade. The Trojan Electronics team provides electrical repair, refurb and resell services in several ways – through their client's own marketplace stores, through direct integration into the clients' ecommerce stores, and through Amazon, eBay, Tik Tok, Wowcher and others. Trojan is a £20M turnover business based in Swansea, south Wales, employing 150 staff in a purpose-built warehouse housing repairs and all its other services, and refurbishing over half a million items each year. Ahead of our conversation, James sent me some customer research, digging into people's attitudes to refurbished products, with some very encouraging findings, and we'll hear more about that in the conversation. I can share a few of the standout figures now: over a third of the respondents had bought a refurbished or repaired electrical item in the previous 12 months, including smartphones, laptops or tablets, and household appliances. Only 1% of those people had a bad experience with that purchase, and almost 80% said they'd buy refurbished in the future. And even though people knew they'd bought a refurbished item, 24% of customers couldn't tell the difference from the equivalent new product. The survey includes some market research, highlighting predictions for the growth of refurbished electronics – the market was valued at around $85bn in 2021 and is forecast to grow at 12% each year over the next decade. James is happy to share the research, and I've included a link to the research paper in the shownotes. James also shared information from Trojan's clients who are offering refurbished products alongside new versions, and the results are very exciting. However, at some clients, attitudes are slow to change, with people reluctant to make the transition to selling refurbished products as well as new versions, and James explains some of the reasons behind this.

JAM Joe and Michelle's Dance Podcast

We were lucky enough to speak with the fabulous Lauren Blakeney this week and can't wait for you to hear the episode.  Lauren candidly shares her experience in the dance world and offers some wonderful insight.  Thank you Lauren for sharing your story with us!Lauren Blakeney grew up dancing in the Houston, Texas area under Kingwood Jazz and Company, and the International Ballet of Houston. She was a finalist on Season 9 of So You Think You Can Dance, making it to Top 30 girls of Vegas week. At the age of 19, she booked a Principle Dancer role, touring over 20 countries with Rasta Thomas's Rock the Ballet and Bad Boys of Dance. Lauren next was a part of Stacey Tookey's Still Motion Dance Company, as well as assisting her on convention, and for So You Think You Can Dance. She then joined Norwegian Cruise Lines as a Principal Dancer and became Aerial Captain for 2 European contracts. Making the move to London, she starred in a national commercial for Wowcher and danced for numerous English choreographers in London, New York City, and Los Angeles. Upon returning to the United States, she joined NUVO Dance Convention as a judge, teacher, and assistant. Lauren now resides in Tampa, Florida focusing on teaching and choreography. Ballet and a strong technical foundation have always been a huge part of her life and career. Her goal as a teacher and educator is to provide a safe, healthy, and open environment to make everyone feel dance is for them.Thank you for listening Jam Fam! Make sure you follow us across social media and don't forget to like and subscribe anywhere you listen to your favorite podcasts!Facebook: JAM Joe and Michelle's Dance PodcastInstagram: jam_dance_podcastTwitter: @jamdancepodcastEmail: jamdancepodcast@gmail.com

Skip the Queue
Attraction partnerships and rivalries, with Dominic Jones

Skip the Queue

Play Episode Listen Later Jun 22, 2022 47:55


Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, MD of Rubber Cheese.Download our free ebook The Ultimate Guide to Doubling Your Visitor NumbersIf you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this episode.Competition ends October 1st 2022. The winner will be contacted via Twitter. Show references: https://maryrose.org/https://www.historicdockyard.co.uk/https://twitter.com/DominicJonesUKhttps://www.linkedin.com/in/dominicejones/ https://www.nmrn.org.uk/https://www.historicdockyard.co.uk/news/item/1152-buoyant-bounce-back-bodes-well-for-portsmouth-historic-dockyard Dominic Jones was recruited to the Mary Rose in 2019 ago as Chief Operating Officer, and became CEO in 2021.  He brings an excellent background in commercial visitor attractions (Disney, Merlin) and creative visitor experience development.During his time at the Mary Rose, he has already driven an excellent commercial and operational performance and worked closely with previous Chief Executive to create the new Portsmouth Historic Dockyard joint venture with the National Museum of the Royal Navy, which launched successfully in August 2020.  Transcriptions: Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. In today's episode, I speak with Dominic Jones, CEO of the Mary Rose Museum and Director of Portsmouth Historic Dockyard. Dominic shares the amazing impact of the joint venture between the Mary Rose Museum and the National Museum of the Royal Navy and his advice for any attractions looking to start and improve their partnership arrangements. If you like what you hear, subscribe on all the usual channels by searching Skip the Queue.Kelly Molson: Dominic. Welcome to Skip the Queue. Thanks for coming on.Dominic Jones: Thanks for having me. I'm looking forward to it, I think.Kelly Molson: You are looking forward to it. You don't need to think about it. Can we just point out, I know, listeners, you can't see this, but if you're watching this on YouTube, can we just see, you've got a lovely little, "I love Skip the Queue" graphic in the background there. Look at that.Dominic Jones: Yeah, I think it's important to get across that I do love Skip the Queue and it's important to get that across before the icebreaker questions, I think, just in case you had a couple and you were thinking, "Oh, I'm going to be a bit tough." And then, so I did that and I tweeted this morning how excited I am about your forthcoming website attraction questionnaire, so that's a double. That's a double positive, right?Kelly Molson: Thank you. Thank you. Don't worry, listeners. I've got a special little recording so you understand what we're talking about that will be coming out in the next week or so, so you'll find out more about that soon.Dominic Jones: And I bought you a rubber for your rubber collection. Can you see that? Mary Rose rubber?Kelly Molson: Wow. Look at that.Dominic Jones: You may or may not get that depending on how the icebreakers go, so that's my third attempt.Kelly Molson: Gosh, I've never been bribed for a good icebreaker question.Dominic Jones: It's not bribery. It's a nice gift. It's a nice gift.Kelly Molson: Right, well, let's get cracking on the icebreaker questions, shall we? I think I've been quite kind to you. Tell us something that you are really great at cooking.Dominic Jones: I really like cooking. I actually find cooking really relaxing, so on a Friday or Saturday, I often cook at home, so it depends, really. I quite like making my own recipes, so just using what we've got in the house. So for example, scallops with chorizo, or if you're doing a steak, might do it with some sort of watercress and various cheese, or just sort of experimenting. I really like sort of seeing what we've got, putting it together and making it work. I think it's important, when you're cooking, to drink some wine as well.Kelly Molson: Oh, I agree.Dominic Jones: So cooking with wine is something I enjoy doing.Kelly Molson: We can be friends, Dominic.Dominic Jones: There we go.Kelly Molson: Absolutely, we can be friends. Also, really great choices of food there. I would definitely eat both of those. You'd be really good on Ready Steady Cook, then. That would've been your show.Dominic Jones: Yeah. Do you know what? I used to... So I once applied for a game show, which I didn't get on, I was very disappointed, but Ready Steady Cook was one I think I could have done. Because it's not hard, is it? Most things go with things, and it's also about having the confidence to carry it off and knowing... The only time it went wrong was I wanted to cook for my girlfriend, who's now my wife, a lemon pasta dish and it tasted awful and it had lemon rind in it and stuff, so... But apart from that, it's always worked out.Kelly Molson: Well, I mean, you must have done all right. She married you.Dominic Jones: Yeah.Kelly Molson: She married you in the end.Dominic Jones: True.Kelly Molson: All right. Well, our next one, I've gone topical for this. If you were the captain of a pirate ship...Dominic Jones: Yeah?Kelly Molson: What would be the name of your ship?Dominic Jones: That's a good one. Oh. I do like pirates. I think, because I'm Welsh and because I'd want to be a pirate who... A bit like sort of the Warrior in the Dockyard, which isn't a pirate ship, by the way, but when it came in, people normally surrendered, I want to be a scary pirate that people would think, "Oh, don't..." Maybe, like, Smoking Dragon or something like that. And then we'd light smoke as we came in so people are like, "Oh, here's the Smoking Dragon."Kelly Molson: Yeah, I like that. And there'd be a big dragon's head on the front with flame and smoke coming out of it.Dominic Jones: And people... Because a lot of pirates were Welsh. I don't know whether you know this, but a lot of pirates were Welsh.Kelly Molson: I didn't know that.Dominic Jones: Yeah, it's massive.Kelly Molson: Wow.Dominic Jones: Massive.Kelly Molson: Okay. All right. This is great. That's an excellent answer.Dominic Jones: I have to say, these are slightly biased questions because I was listening to a few of your podcasts recently and, like, you had someone from the zoo, "Oh, what's your favourite animal?" Or you had someone from IAAPA, "What's your favourite ride?" And I'm getting a "name a pirate ship"? Know what I mean?Kelly Molson: All right, what's your favourite boat?Dominic Jones: No, only joking. I'm not going to answer that. I'm not going to answer that.Kelly Molson: All right, but what is your favourite smell? That's my last question.Dominic Jones: Genuinely, we're looking at smell now for the museum, because smell is so important, it's something that can make a difference. When I was at Madame Tussauds Amsterdam, we used smell, as well, as part of the experience, because it just creates that emotive moment. I do like cookie dough and cookies and the smell of that sort of baking which you get pumped in in Disney parks. I quite like the smell of red wine.Kelly Molson: Yeah. Yep.Dominic Jones: Yeah, so I think it's food or drink smells I like, but yeah. Good question.Kelly Molson: Good answer. We are at Unpopular Opinion Point. What have you got to share with us?Dominic Jones: This is a hard one because I've decided to go work on this and I did have some really cool ones about lager and N-Dubz and stuff, but I decided to go with work because one of the things that through my whole career, anyone who knows me will know is I get really frustrated when people blame the weather, so I think you shouldn't blame the weather for anything because what happens is when someone blames the weather, when the weather's... So I've worked in theme parks and in museums and aquariums, indoor and outdoor attractions, and you probably know that when it's bad weather, it's great for indoor attractions, when it's good weather, it's good for the theme parks, right?Dominic Jones: So you get people that, when it's good weather in theme parks or bad weather in museums, they say, "Oh, our marketing and our everything we're doing is brilliant because the visitors are coming." And as soon as it's the bad weather or the good weather, depending on what you are, then it's all about the weather. So, "Our visitors are down because the weather was good." If you're in an indoor attraction and it really, really irritates me, and it's one of those things, they're mutually exclusive, you can only blame the weather if you give the weather credit when it's good, and it's one of those things, if things are good, I always think you should look outside the window and think, "Right, what's the reason for that?" And then if things are bad, you should look inside your organisation. It's one of my pet hates, but probably doesn't work for the podcast, so I should probably go with the lager or N-Dubz one, but anyway, there we go. But it is important, right? I think it's a good one.Kelly Molson: It is important. No, I think, yeah, that is important. It's really interesting. I've never really thought about that before. We need to give the weather more credit.Dominic Jones: Well, you need to give the weather credit if you're going to use it to blame. For me, it's a constant. It's something... And these days, weather forecasts are 10, 14 days out, so you should be able to plan.Kelly Molson: Yeah. Okay. Good. All right.Dominic Jones: I'll get off my high horse now. Yeah.Kelly Molson: Listeners, let us know how you feel, so let us know if you want to know about that N-Dubz one as well. I'm intrigued. Right, Dominic, I want you to tell us about your background because we met up recently, didn't we, at the M+H exhibition? And you were very humble about coming on the podcast and you said, "Oh, I'm not going to have anything... You've had really interesting people on and I'm not that interesting." You are really interesting and you've had such an incredible background. Tell us a little bit about it and how you got to where you are now.Dominic Jones: Well, I'm not sure about that. I do like listening to your podcast and you have some amazing guests and 9 times out of 10, I normally think, after listening to them, "Right, I'm going to either do something that they've suggested." Or I follow them on LinkedIn or Twitter and think, "Right, let's learn from them." Because I think you should always learn from other people, but so my career is a lot of luck, a lot of opportunity and a lot of chats.Dominic Jones: When I was growing up, I wanted to be a leisure centre manager. You know? Like you probably won't remember The Brittas Empire, but that was my dream. That was my dream, much to my mum's disappointment. And so that was all I ever wanted, so I went to college and did a leisure studies course, a HND, and there was a placement in PGL Adventure, which is like an adventure park, and I was a Multi Activity Instructor. Absolutely loved it.Dominic Jones: But then I sort of realised, actually, there's a whole world out there and decided I wanted to work in theme parks, so I applied to work at Disney and didn't get it the first time. I was very cocky, I was the wrong sort of person for Disney, but I went back three times and eventually got it and I did a placement in Disney and it was the best thing I ever did and it changed my life. It's one of the few jobs that I've left and thought, "My life will never be the same again." So good. So I did that and I got my master's degree. I didn't get the doctorate because I went on spring break, but hey, I was young...Kelly Molson: Well, spring break, though.Dominic Jones: Exactly. I was young. And then sort of went to Thorpe Park and was a Ride Operator. I remember my friends and some of their family were saying, "That's a real waste of..." Because I went to, in between Disney, went to university in Swansea, and they said, "It's a real waste of university, operating a teacup for £3.50 an hour." Or whatever it was at the time. But I loved it and for me, it was... I thought, "If you want to become a manager or you want to become, eventually, a General Manager or a Director of a theme park, it's really important to know how these things work."Dominic Jones: So I loved it, and just in case you ever get to operate the teacups, it's not too complicated, there's a red and green button, the red is to stop and the green is to start. I mean, it was five hours of training, but I finally mastered it and you can't actually make it go faster, so when you're there on the microphone and say, "Do you want to go faster?" You can't, it goes faster anyway, but I loved it and then very quickly rose through the ranks, so I became a Ride Supervisor, Team Leader, Area Team Leader, Coordinator, went to Chessington, worked there just at the time when Tussauds had bought Thorpe Park, so it was a real great time for career opportunities.Dominic Jones: Then I went to Madame Tussauds, was the Customer Service Manager there and helped create the first contact centre, if you like, call centre, where we sold tickets for things like Rock Circus, which is no longer in existence, but Rock Circus, the London Eye, Madam Tussauds, the Planetarium and that became the Merlin Contact Centre in the future, and then I started applying for loads of jobs, more General Manager jobs, and didn't get them and realised that I needed to get some marketing and sales experience.Dominic Jones: So I left and went to work for Virgin and then I was there for nearly 10 years and absolutely loved it and instead of getting the sales and marketing, well, I got the sales experience, I ended up becoming Vice President of Europe, the Middle East and Africa for the logistics side of the business, and then also, so we opened up Kenya, had some amazing life experiences, we saw the whole world and then was Regional Vice President Sales in Hong Kong for Asia Pacific, so great time.Dominic Jones: And then my wife became pregnant, obviously, I was involved in that, and it made me realise that I probably couldn't do a job where I was traveling 24/7. I mean, for a while, I did literally consider, which makes me sound like a bad person, "I could call in from Skype and things like that." And my wife was like, "Come on." So we went back to Wales and it was really hard to find a job that would allow me to be at home and be around so I actually thought, "Well, originally, when I went to Virgin, I wanted to have marketing experience."Dominic Jones: So I actually went to Thorpe Park and the marketing team and looked after the partnerships and promotions, did some really cool things, the Ministry of Sound nightclub deal was there, did some stuff with Lionsgate. A really good time doing the "buy one, get one free" things, the partnerships and events, got some good bands together on the stage that hadn't been on stage with the Wideboys and the [inaudible 00:11:55] boys if you know your dance music, it was massive.Dominic Jones: Anyway, so I did that for a bit and then got an opportunity to go back to Wales, which is where my wife's family is from. I'm from North Wales, she's from South Wales, so I got a chance to run Oakwood Theme Park, which I absolutely loved and probably would've been there forever if an opportunity hadn't come up with Merlin and Merlin, it was to look after the rest of Europe and the rest of Europe was basically anything in their midway, so Madam Tussauds, Dungeons, Lego Discovery Centre, Sea Life, that wasn't in the UK or Germany, so it was like Istanbul, Helsinki, Paris Blankenberge in Belgium, Spain. I mean, it was brilliant and I did that for a few years.Dominic Jones: Then I went and ran Thorpe Park for a few years, which absolutely loved because that was where I started as a teacup operator and I remember, there was a guy there, good friend of mine, he said, "I remember, when you were on the teacups, you said, 'One day, I'm going to come back and run the place.'" And I did, so amazing. And then, in that time, I had three kids and really was commuting from Christchurch, so decided to change careers again and come into the heritage world and came as the COO of the Mary Rose, which I did for two years, and then, during the pandemic, became the CEO, so quick sort of... Yeah. But lots of luck and right place, right time, all those sort of things, but that's good, right? That's most people's career.Kelly Molson: Whoa. That is amazing. I mean, you've been to so many different places. I love that you went full-circle at Thorpe Park as well. What an incredible story, to have gone in there as an operator and then end up running the place. That is amazing.Dominic Jones: Yeah, I loved that. And actually, all the jobs I've had have really become part of our story. I was talking to someone yesterday about the Mary Rose and they were talking about what they were going to do next but how the Mary Rose had been a massive part of their story and I said, "That's the beautiful thing about work and careers and life. Whatever you do, it becomes part of your story and you're part of their story." So whether it's Thorpe Park, whether it's when I opened up, for Virgin Atlantic, the Nairobi route for logistics and the Hamlin, it was amazing and I've been to Kenya probably more times than I've been to Birmingham, you know? So that's part of my story, and when I leave the Mary Rose, I hope isn't any time soon, this will always be... It'll be my favourite Tudor warship. I mean, it's probably the only Tudor warship, but also my favourite one, so yeah.Kelly Molson: That was the answer to my question, as well. "What's your favourite ship?"Dominic Jones: Yeah.Kelly Molson: Wow. I'm blown away by your career. I just think you've had such a phenomenal journey to get to where you are now. There's something that I want to talk to you about today and that's about your joint venture that you have with the Mary Rose and the National Museum of the Royal Navy. I just want to read out a tweet that I saw because this is what sparked this conversation, so this is a tweet that went out on the Mary Rose Twitter account.Kelly Molson: It says, "We are very pleased to share that Portsmouth Historic Dockyard saw a 150% rise in visitor numbers in 2021, reported by ALVA today. The significant rise in visitors demonstrates the effectiveness of the joint venture between Mary Rose and the National Museum of the Royal Navy in our first year."Kelly Molson: I am very intrigued by this because this has been kind of a constant throughout most of the podcast conversations that we have is about how collaborative the sector is, but this is really specific about two attractions collaborating together to bring more visitors in. I would love you to tell us about this.Dominic Jones: Well, yeah, the end result's fantastic. 150% increase in visitors. It really feels joined up. My son's school is coming in today so I was in the visitor centre and I was waiting to see what time he was coming in because he obviously wouldn't tell me the time he's actually in, so I was looking around the visitor centre and I couldn't be prouder, when you see the mixture of Victory and Warrior and Mary Rose, and how far we've come since we started, but if you go back in history, the Mary Rose used to be part of Portsmouth Historic Dockyard and there was one ticket and there was a separate company called Portsmouth Historic Dockyard that ran it, and lots of trusts, at that time, there were lots of trusts that fed into it, and then, for whatever reason, some of these trusts went independent.Dominic Jones: And so when I joined the Mary Rose, we were separate. We had a separate ticket, visitor centre, if you like, so imagine, I guess, like a... You know when you're on holiday and there's people trying to get you to go on boat rides or they're trying to get you to come into their restaurant? And literally, we were competing, so when a visitor was outside, there'd be the Mary Rose saying, "Hey, come and see Henry VIII's warship, the biggest Tudor collection in the world." I mean, it's amazing. And then the people next door, "Hey, come and see the Victory and the Warrior." And it just was really difficult for the customers, and for whatever reason, we weren't together and we had these two separate companies, so for quite a while, when I started, along with Helen, who was the CEO and Dominic and a gentleman called John in NMRN, we had meetings to see if we could get closer and to get a deal, and then I think Matthew joined, as well, from NMRN, and eventually we kind of got to an agreement.Dominic Jones: It was about, "What can we do together? What, collaboratively, can we do?" We came up with three things. We can sell tickets together, we could run a visitor centre together, so that's #1, the visitor side. We could market the destination together, and we could do strategic operations like events. So we then looked away and came across a deal, and for us, it was important that the two parties, so Mary Rose and the National Museum of the Royal Navy had a 50/50 parity of decision so it wasn't a one-sided joint venture and it was really... There's lots of talent in both organisations, so I've always admired what the National Museum of the Royal Navy have done over the years and how they've told history and how they bring it to life, and obviously, I love the Mary Rose.Dominic Jones: And so when we put us together, it was just a real opportunity, that synergy. You know when people say "one and one and you get three", but it was exactly like that and it worked really well, so we share marketing, so marketing costs, we share, we share marketing resource, so Mary Rose marketing people work along with NMRN marketing people. We do some things independently so our trusts are independent, our conservation, our research and all that sort of stuff, that's just Mary Rose and NMRN is just that, although we are working on some projects together, but in terms of the visitor, we have one visitor centre, we have one ticket you can buy, lots of options, we could talk about that, some amazing pricing we did which allowed us to do that.Dominic Jones: Because when you're competing against each other, you almost are encouraged to discount more, so we had, at times, the National Museum of the Royal Navy who were saying Portsmouth Historic Dockyard then might have a deal on Groupon, we might have a deal on Wowcher and you'd just be discounting, discounting, discounting, and you wouldn't be really getting across the real value for the customer, so yeah, it was really hard, and I remember, we would really fight for every single visitor because, for us, 84% of our money comes from tickets, so I remember, we'd get Henry VIII down the front, out the front, we'd have him talking to the visitors, saying, "Oh", you know, and with people talking in French and he'd go up in French and say, "Well, I was the king of France. Why are you going to Victory? Come to Mary Rose." But he wouldn't be taking them away from Victory, because that would be bad, but he would be saying, "Go to both." And we'd always be positive about NMRN, but we'd also want people to come to Mary Rose because that was how we were going to survive.Kelly Molson: Just going back to those times, then, was it more like a rivalry than anything?Dominic Jones: Yeah, it was really hard.Kelly Molson: So it was really difficult?Dominic Jones: It was really hard. I mean, we all respected each other, but it was really hard. It was like one of those ferry terminals or restaurants on holiday. I mean, I remember, we would flyer, like circus marketing, bumping into the brand, resort domination, we called it. We would be literally, when it was sunny because you can't blame the weather, when it was sunny, we'd be on the beach with Mary Rose leaflets saying, "Hey, get out the cool, we're air-conditioned, come to the Mary Rose." We were literally in all the restaurants, we had colour-in sheets, "Come to...", it was all about getting everyone to come and actually, we quickly realized that the NMRN was spending so much money on getting people to Portsmouth that we needed to make sure when they're in Portsmouth, they came to the Mary Rose and we did.Dominic Jones: I mean, I look back on it now, we had adverts that had, because we'd been very lucky with Tripadvisor, five stars, I mean I would've dreamed of that at Thorpe Park, but five stars constantly so we'd have posters that say, "You've just missed the best thing to do in Portsmouth." And then another one. "Turn around." You know, like when you go to Camden Town and there's a McDonald's, a Burger King and then outside the Burger King, there's a sign. "Why are you going to Burger King? Go to McDonald's." It was like that, so it wasn't great.Kelly Molson: It's quite intense, as well, isn't it, for the visitor?Dominic Jones: Yeah.Kelly Molson: That's a lot of pressure.Dominic Jones: Well, it is and I would do it and I would literally go down and leave, because you've got to leave from the front, and I would put my Mary Rose coat, which I've still got here, and I'd be down the scenic and we'd be... And I remember coaches would turn up and one of the ladies who was fantastic with us, Sandra, she's now one of our Visitor Experience Managers, but she'd jump on the couch and say, "Have you booked your tickets? Where are you going? Can I tell you about the Mary Rose?" And she'd bring whole coaches in. It was hard and it was really... I went to sleep every night easy, because it was so tiring and it wasn't sustainable and we did need to get a deal, and actually, the National Museum of the Royal Navy and the Mary Rose always treated each other with respect, but it was like the Battle of Victory Gate and that's not the way to behave and that's not the long-term way to run a business.Dominic Jones: So what was really great was we've got a deal, we got the ability to sell tickets together and we got the ability to work together and there's some really super talented people in the National Museum of the Royal Navy and in Mary Rose and we did some great things, so when we reopened after COVID, we did this really cool video where we had Henry VIII and we had some of their characters from Warrior and some of their actors all visiting each other's attractions in the lift, wearing face masks, getting hand sanitiser, and it just feels joined up.Dominic Jones: I mean, I've done lots of partnerships in my career. At Merlin, we had a Sea Life in Helsinki, which was a joint venture with a theme park called Linnanmaki. If you ever get to interview this lady who ran Linnanmaki, or she might the CEO there, she was amazing, but we had this joint venture. See, it's really hard in a joint venture because, especially if it's a 50/50 parity decision one, you've got to get agreement and that means that you work really hard on doing the right thing, so what's quite nice is if we were on our own, we probably would've done marketing campaigns and other things which were okay, but because we end up working together and we've got to make sure we get that joint agreement, the results is always way better. It's brilliant. And the customers benefit, because it's one entrance, it's one ticket, there's a lot more value in it, so yeah, it's been really successful.Kelly Molson: I hadn't realised quite how intertwined the organisations were in terms of decision-making and marketing, like you say, and sharing all of those resources. You talked a little bit about the visitor centre. Did you have to change the infrastructure and stuff? Did you have to build new buildings and all of that and agree on that?Dominic Jones: Well, no, they had a big visitor centre because, I mean, they've got a lot more footprint, more attractions, they've got the Warrior, they've got M.33, they've got a Submarine Museum over in Victory and we've got the Mary Rose, which is amazing. And so we had a building called Porter's Lodge, which was here and then there's the gate, and then they had their visitor center and their visitor center was perfect, so we moved in there, but we agreed to make it look and feel like it was Mary Rose and National Museum of the Royal Navy, so we spent a bit of money on the look and feel of it, so that was good and same with the brand and the marketing and making it feel like it was something new, but yeah, so there was a bit of that.Dominic Jones: I mean, in terms of infrastructure, we went with their ticketing system because it made more sense because it would be a bigger cost for them to change. We went with some of the Mary Rose's media buying because, at the time, we were buying media cheaper and better. And actually, now, we're in the process of going to tenders together, so the digital agency, we've done together, the PR agency, we've done together and it's great because it's a bigger portfolio and you get different views, and I always think the best way to run any business, so, for example, the Mary Rose or Thorpe Park or wherever it is, to talk to your customers, to talk to your staff and then, obviously, to talk to the manage experts. And we get that in spades, because we've also got our staff and our customers and our volunteers, but we've got NMRN staff and customers and volunteers and together, we are getting some really cool ideas and things we can do, so it's working well. As you can see, 150% increase in the first year.Kelly Molson: I mean, I've read it with my own eyes.Dominic Jones: And I hope you saw, NMRN, they did a little nice fist bump reply, and it just is in the spirit of it. We are working together and I think that's so important.Kelly Molson: It is massively important. You mentioned something about pricing earlier, and we've spoken about this before, but you said that you did something interesting that you'd implemented that allowed you to grow the yield and the revenue as well. Was this something that you did jointly too?Dominic Jones: Yeah, it was. So we had to come up with a new pricing structure because we were doing something new, so they had, what was it called? Full Navy Ticket, which was for all of their attractions and we had an annual ticket, so when we merged, we had to come up with a new pricing structure and it's a good opportunity to change, and 84% of our business, our revenue comes from tickets, theirs is about, I think, 80% or so, I can't remember, so it's still important to them as well. So we had to get the pricing right and it allowed us to really think about what's the best value for the customer and what's the best thing to do that stops us having to discount heavily?Dominic Jones: So we created a... It's like a decoy pricing model, like supermarkets have been doing it for years, so if you buy one attraction, it's a really bad ticket. I mean, still, a few people buy them, it's a really bad ticket, so it was... I mean, it used to be £18. We put the price up to £24. It used to be, if you bought one ticket, you could visit that attraction all year. You can only visit it once. So we made it a really unattractive ticket, so that's your lower decoy, so the idea of that is you only buy that if all you really want to do is go to the Mary Rose or all you want to go is go to the Victory and if you've just come to see one of those things, that's the sort of money you would pay, it's very competitively priced with other things on the South Coast, so that's what we did.Dominic Jones: And then we created a Three-Attraction Ticket or Three-Ship Ticket, which was slightly more money, so that went up to £39, which was the biggest sort of sting, about a £15 increase, big, big jump. And that was an annual ticket. That was, you could pick your three attractions and visit them all year. And then we did, "But for £5 more, you could have an Ultimate Explorer and have everything including the..." And that sort of, so you've got the lower decoy, which is the single attraction, then you've got the medium decoy, which is three ships, but then you go, "Well, for £5 more, you could do everything."Dominic Jones: And 80% of people do the Ultimate Explorer and they do everything, and it's so good value. I mean, it's less than the price of a football game and football game, 50% of the time, you're disappointed, and you don't get long, do you? It is incredible value and you get to go to all the attractions, you get out on the water, it's brilliant. So we've got that. And then we were going to put in an upper decoy, now, an upper decoy is a premium, really expensive ticket, so for example, we might, "We have, at Mary Rose, you can go into the ship for £300 and have a private experience." And we were going to put that in, but actually, because the decoy system worked so well, we didn't need that so we've just kept it as Single Attraction Ticket, Three-Attraction Ticket and Ultimate Explorer and it's working really, really well.Dominic Jones: So yeah, that's our pricing. And because of that, we don't have to discount because we put all the value and loaded the value in, actually, we don't have to discount. And then, when we do discount, we want to reach the right people, so, for example, we do, between the months of November and February, we do a Loyal and Local campaign where we go out to Portsmouth and Southampton regions and we say, "Bring a bill in and you can get a considerable discount." All year round, we do a discount for people who've got a Portsmouth leisure card, so anyone who's on Universal Credit, so they get 50% off.Dominic Jones: And we do some other really cool community engagement stuff between us with schools and stuff like that, and then if we do do a discount, so discounts are still important, so there's some amazing partners out there, GetYourGuide, Picnic, lots of the providers that really support businesses, Virgin, Ticketdays, all that sort of stuff. But we do it at the right level, so we've got like a playground, so whereas before, we might have been competing against each other, thinking, "Oh, we need to discount by 40% or 50% and then give them extra commission so they push it." We now do it at a really fair level, so there is a bit of a discount, but it's not much.Dominic Jones: And then for the consumer, we want the cheapest, best-value ticket to always be on our website. And we used a couple companies, so we used a company called, they were called Brand Incrementum, they're now called Magic Little Giants, we use them, we use some insight into what previous businesses have done before, but we copied the American Six Flags website model. If you ever want a quick lesson in pricing, just go to Six Flags. Their website is that... I mean, you're into websites, right?Kelly Molson: I am.Dominic Jones: It's the best website for pricing. I love it and I check it nearly every month. It makes me laugh, how focused they are on decoy pricing and how in-your-face they are, but how you don't know it as a consumer unless you know. It's amazing. It drives my family mad. I love it. Anyway. Yeah.Kelly Molson: This decoy pricing, I've never heard that phrase, I've never heard that used in pricing before. This is all new to me.Dominic Jones: It's like supermarkets when you get... And I remember, we've got a local supermarket near us and the guy did, "buy one bottle of wine, get one wine free". And then he had, "or buy one wine for £7 or buy two for £7". We were always going to buy two for £7 or two for £8. It's all that sort of trying to encourage behaviour, but he didn't quite get it because recently, I went in, it was like, "buy one, pay for one" and I was like, "Isn't that... That's the same as normal, yeah?" "Yeah." But he's a nice guy so I bought one. Well, that's my problem.Dominic Jones: But no, it's the same way supermarkets have been doing, where they try with the club card to get you to purchase things, or they're trying to do that, and all we're trying to do is encourage everyone to go for that Ultimate Explorer, which is the best value. It's almost like you can imagine it on the website, it's got a sign saying, "Pick me." So even to the extent we still don't, this day, discount our Single Attraction Ticket on our website. We don't give any discount for it and then we give a £5 discount on the three attractions and £5 on Ultimate Explorer. But yeah, loving the pricing.Kelly Molson: Love this. This is such great insight. Thank you for sharing. This partnership is really intriguing to me because I think it seems like the perfect setup, right? Because you're literally neighbors in the same area, you could make this work really well. What advice would you give to other attractions that are thinking about partnering with other attractions? Like what would be your top tips for people to make this work well?Dominic Jones: I mean, it's really hard. You've got to think about, because often people see it as competitors, but you've got to think in terms of getting the customers or the guests or the consumers, whatever you call them, giving them the best value, and during lockdown, when we were being interviewed and stuff, we'd always say, "Come visit the Mary Rose or come visit..." Once we did the joint venture, "Come visit the Historic Dockyard. But also, if you can't come visit, go visit your local museum, go visit anyone." It's important to share that, and I think there are always benefits of working together, you're always stronger together.Dominic Jones: When I was at Oakwood Theme Park in Wales, amazing theme park, you're in West Wales and we were thinking, "Well, how do we reach further and advertise more?" And actually, we ended up working with a farm, which was a stunning farm that had rides and animals called Folly Farm down the road and we worked, then, with Manor House Wildlife Park and Heatherton, and you actually work together and you can work together and I'd always say, "Try it on something." So try it whether it's an event or try it whether it's a destination marketing campaign. I mean, we're working with the people of Portsmouth, so with... "The people of Portsmouth", that sounds a bit grand. We're working with attractions in Portsmouth on trying to get people into Portsmouth, so we do something with Portsmouth Council where the Spinnaker Tower and D-Day Museum and Mary Rose and National Museum of the Royal Navy and now Portsmouth Historical Dockyard, together, we advertise in London because actually, advertising in London individually is really expensive, but if you do it collaboratively.Dominic Jones: There's lots of ways to do stuff collaboratively and find another angle. So we've got other people on our site that we're not partners with at the moment, so the Portsmouth Naval Base Property Trust, amazing people who run some of the small boats that we did the Gunboat Race with the D-Day veterans on the weekend. Fantastic. So yesterday, we had a really great Volunteers' Tea Party to celebrate the end of volunteer and we had the volunteers from the Property Trust, we had the volunteers from the NMRN, the volunteers from the Mary Rose, there's always some synergy and I would say, in any way, find it.Dominic Jones: Everywhere I've worked, I've tried to get partnerships with local businesses, with other theme parks, with other attractions, because, actually, it's your stronger together, and if you're going, especially, after a local market, because you've always got to love your locals, that's the most important thing. If they see that you actually are the sort of people that work with each other, it makes them almost more proud of you. You remember the Game Makers in the London Olympics in 2012 and how amazing they were and how they did that sort of course where everyone was recommending all this stuff to you, that's kind of what you want, but I would find some common ground, whatever it is.Dominic Jones: Whether it's lobbying, we found common ground at Thorpe Park with other attractions to lobby the government for things, for VAT to level... Or whether it's in Oakwood, trying to get some advertising to get people from Bristol to cross the bridge to come into Wales or whether it's, I'm trying to think, in Amsterdam, we worked, so Madame Tussauds Amsterdam and Dungeons, which I was responsible for, we worked with Heineken because they had this amazing experience and with Tours & Tickets, so we'd make sure that if anyone came to Amsterdam, they came to our attractions. It's those sort of partnerships, finding the common ground and making it work.Dominic Jones: And don't be scared of it, because you are always bigger and better together and customers have so much choice, so working together delivers amazing results. I would never want to go back to not being part of a partnership with the National Museum of the Royal Navy and I would love it if we could do more. We are keen to do more with other attractions in the South to get people to come to the South Coast, to come to Hampshire. But yeah, I would definitely do...Dominic Jones: And also, you get bigger buying power, so say, for example, Merlin are really strong, so they don't necessarily need those with other partners because they can do a campaign in the press, Sun, Days Go Out and you've got all the Merlin attractions, but if you're individual attractions, you can't, so if you do a partnership with your competitors, you can then suddenly say, "Right, well, we want to do a Days Out campaign in the press between all these independent attractions."Dominic Jones: I mean, it's brilliant. I love it and I love, also, this industry, how collaborative especially the heritage side is. You can say, "Oh, I was thinking about doing this. What do you think?" Or, "What do you think about that?" And everyone will share and everyone is almost willing you to be successful. It's crazy, right? It's one of the best industries in the world. If you were in, I don't know, the restaurant business, you wouldn't be doing that, would you? Or another... It's so good. Anyway, hopefully, that answers your question.Kelly Molson: Oh, absolutely.Dominic Jones: I get very passionate about it. I'm so sorry. I love it.Kelly Molson: I'm so glad that you do because it answered my question perfectly and I think you've given so much value to listeners today in terms of all of the things that you've done, I couldn't have asked for a better response. Thank you. It's a big year for the Mary Rose, isn't it? And I think it would be very right that we talk about that. So it's your 40th year celebration this year, isn't it?Dominic Jones: Yeah, 40 years since the raising, so 1982, October. I am obviously older than you so I remember watching it on Blue Peter as a child and it was the world's first underwater live broadcast. It was watched by over 60 million people worldwide. I mean, it was amazing of its time and so yeah, 40 years, and because of that, we've now got the world's biggest Tudor collection of everyday life, there's nowhere else in the world you can get closer to Tudor and we've got the biggest maritime salvation, so we've got a lot of plans to celebrate. Unfortunately, the pandemic got in the way. During the pandemic, I'm not going to lie, it was horrific. There were times when we were drawing a list of who we were going to give the keys to, got really, really bad and it got dark for everyone and every museum, every attraction, every business, I'm not trying to say, "Oh, poor us." Everyone had that tough time.Dominic Jones: But it meant that actually investing, we were going to do another building, we were going to do a whole museum dedicated to the raising and actually, probably one of the best things that came out of it is we didn't because we got the joint venture, which is brilliant, our trading improved, we had a fantastic summer and then we were like, "Right, we should really do something for the 40th anniversary, but we can't afford taking another lease of another building or building another building, so what can we do?" And we managed to come up with a few plans, so the first thing we're doing is we're doing a TV documentary, which is going to be brilliant, coming out in October. Honestly, I've seen, they started some of the filming and the pre [inaudible 00:37:39], it's going to be brilliant.Kelly Molson: Oh, that's so exciting.Dominic Jones: I can't give too much away because we've had to sign something, but it's going to be great. And actually, we even had, because we're responsible for the wreck site, so we had Chris and Alex who helped raise the Mary Rose, our Head of Interpretation, Head of Research, amazing people, they were out diving the other day because we're still responsible for the wreck site and it just gives you goosebumps. I saw the footage and oh, it's amazing. So we got that. We're also building a 4D experience.Dominic Jones: So when we reopened last summer, we opened with this thing called 1545, which was an immersive experience and we wanted to get across the Mary Rose didn't sink on its maiden voyage, it was Henry VIII's ship that he, when he came to the throne, he commissioned two ships, the Mary Rose was one of them, it fought in lots of battles, it had a long life and then sank defending Britain in a battle, by the way, the French who were invading was twice the size of the Spanish Armada, but because history's written by the winners, we don't hear that.Dominic Jones: But amazing, so we did this amazing, immersive experience. We got Dame Judi Dench to do the voice and you feel like you're going to get sunk. Well, the ship does sink and you go under and then you go into the museum and it's so good and we were like, "We want to do something for the end. We want to have a finale that says..." Because the thing about our museum, it's authentic. There's 19,700 artifacts. You can't get that anywhere else. I mean, it's just brilliant. Anyway, so we thought, "How are we going to end this?" And the thing we don't do justice to is the finding, the raising, the excavation, all the divers, there was 500 volunteer divers. From the 1960s, people were looking for it.Dominic Jones: I mean, Alexander McKee, who found it, was on the news and people would say... It was like an Indiana Jones movie, they were saying, "Oh, he's never going to find it." And other people were looking, the Navy were looking and there was a bit in Indiana Jones where they got the map the wrong way around and all of that. Brilliant. So they found the Mary Rose and then they got Margaret Rule who was this amazing lady who had, when she went to university, I think she didn't get a place at university at first because she was a woman and this is amazing, today's day story, and she didn't dive, she was an archeologist. And then she said, "I'm going to dive." Taught herself to dive and without her, this museum, the Mary Rose wouldn't be here, so Alexander McKee, Margaret Rule, two amazing people, both of them...Kelly Molson: What a woman.Dominic Jones: Yeah, what a woman, but both of them, both of them, without them, we wouldn't be here. So we want to tell their story, but also, we want to put the guests and the visitors to what it's like to dive, so with a mixture of real-life filming, footage from these 500 volunteer divers, outtakes from the Chronicle programs that are on the BBC, including, if we can get it to look right, even His Royal Highness, Prince Charles diving. It is stunning.Dominic Jones: So we're going to take the guests on a bit of a pre-show with the history, then they're going to get into the 4D theater and it'd be like you were boarding a red, going out to the wreck site, there'll be a dive briefing, you'll have the wind in your hair, the seats will be buzzing, but I'm hoping it's this good. I better ring the people after this [inaudible 00:40:38].Kelly Molson: You're really building it up, Dominic.Dominic Jones: Yeah. Well, it better deliver. No, they're brilliant. Figment are amazing. They're so good. So you get in there and then you dive and then you go down and you see what it's like to be under the water. The Royal Engineers were involved, the divers were involved and then you'll be there when the Mary Rose is raised, we're even going to recreate the moment where it... Oh, it'll be brilliant.Dominic Jones: So in answer to your question, we're doing a documentary and a 4D experience, and we've got anniversary lectures so if you're around in October, come and get involved. We've got a lot of people, from historians to divers to... Just talking about the relevance of the Mary Rose and the history of it, and also the diving, and we've got a new coffee table book coming out, so we've got lots and lots and lots going on.Kelly Molson: Oh, my goodness. It's all going on.Dominic Jones: And if we'd have done it the old way, if we'd have done it with a new museum and a new building, I don't think it would've been as good. I mean, I joined the Divers' Legacy group, so about 150 of the divers, on a Zoom call a few weeks ago and it's just, it takes you... These people, who, some of them are retired now or bear in mind this was 40, 50 years ago and hearing their stories and it's living history and it's so important that we tell these stories and capture them now, because in 50 years, they won't be here, and part of our responsibility, our charity objectives, if you like, is to tell the story and forever, and I think that bit of the story's missing, so if that's one thing that we do while I'm at the Mary Rose, I'll be really proud.Kelly Molson: Ah, that is wonderful. And it is [inaudible 00:42:12].Dominic Jones: You have to come, right? You're going to have to come.Kelly Molson: Well, this is the question. When do I need to come to experience everything that you've just sold to me? Because I am sold.Dominic Jones: Yeah. You probably want to come after our anniversary, because we're hoping to launch all this around that time, which is in October, which is, now, this is an interesting one because this was a good conversation with our trustees and our board. "Do you want to launch something in the off-peak period? Don't you want to launch it at Easter or the summer or..." And my view is we should launch it because it's the right thing to do and we're launching this in October because it's a legacy, we want the divers there, we want as many of them there as possible and it's going to be at the Mary Rose forever. This is the ending to the Mary Rose Museum. So it's not like we're launching something for Easter or summer, so we are going to launch it in October, so I'll let you know the details, come and get involved.Kelly Molson: All right, absolutely. I am there. If it's as good as what you've just described, then it's going to be one amazing day out.Dominic Jones: It'd be better. And then, and final thing, sorry, which we're not doing, but I wanted to do is we've still got some of the Mary Rose down in the ocean, so one day, I'd like to bring that back up. I don't think I'll be here to do that because it's probably be in 15 years' time or something because we need to raise a lot of money and do that, but we want to bring the rest of her back up or whatever's left down there back up, and that's quite exciting because our story continues. We still do research.Dominic Jones: We did this fantastic piece of research on skeletons, on human remains. It's a really cool diversity story. Out of the eight skeletons, one was Spanish, one was Venetian, two were North African, second generation, not slaves, a real diversity story in Tudor England. Amazing. Maybe the Victorians whitewashed history. Who knows? But what a great story. And we keep learning and we've got this amazing team of curatorial staff and all of our staff, from the maintenance to the visitor staff to the volunteers and every day, we learn something new, so [inaudible 00:44:03] we want to do. And then, at some point... Have you seen The Dig on Netflix?Kelly Molson: Yes. Yes.Dominic Jones: Great film.Kelly Molson: So good.Dominic Jones: Great film, but I want to write to Netflix to do The Dive. Can you imagine? This story about human endeavor with the Mary Rose? It'd be amazing, so we'd like to do that as well at some point, but we just don't have enough hours in the day, right?Kelly Molson: No. Just add it onto that long list of stuff.Dominic Jones: Yeah.Kelly Molson: Wow. Thank you.Dominic Jones: So if you know anyone in Netflix, let us know, or if anyone from Netflix is listening, get in touch, we want to do that. It'd be cool.Kelly Molson: I would love it.Dominic Jones: I've already casted.Kelly Molson: If someone from Netflix was listening, that would be incredible. Who have you casted?Dominic Jones: Well, so local, because you've got to get local, so for Margaret Rule, I reckon Kate Winslet, she'd do a good job. Great actress. I mean, we've already got Dame Judi Dench, so the same sort of caliber in our 1545 experience, and then also another local who could bring the Alexander McKee, Kenneth Branagh, but to be honest with you, Netflix can do all of that, because let's be honest, I'm not going to make movies, am I? I'm running a museum. But I just think it'd be really cool. It'd be really cool.Kelly Molson: I don't think there's anything that you couldn't do, Dominic, to be honest, after this podcast, so who knows?Dominic Jones: It'd be really cool. Yeah, who knows?Kelly Molson: All right, last question for you, a book that you love that you'd recommend to our listeners?Dominic Jones: I love this question and I really struggled, so I went back and thought about a work example, because I think that's probably more useful, so in all of my career, I've come across lots of people who talk about strategy and I have my own view on what strategy is, but there are lots of books you can read about strategy and there's only one book, in my opinion, that is worth reading and it's this, Good Strategy/Bad Strategy. Hopefully, it's still in print. It is the only book to read on strategy. It's the best book I've... And without this book, I don't think I would've been able to do half the stuff that I've done, because it's all about how you formulate your decisions, how you make your decisions, what the outcome is, it's about execution, it's about everything that, for me, you need to be successful, so I recommend this book. Really good book.Kelly Molson: Good Strategy/Bad Strategy. I have not read that book, but I feel like that's going to go...Dominic Jones: You should read it.Kelly Molson: Yeah, that's going to go top of my pile. All right, listeners, if you want to win a copy of this book, as ever, if you just go over to our Twitter account and you retweet this podcast announcement with the words, "I want Dominic's book." And then you will be in with a chance of winning it. Oh, my goodness. I have had such a good time listening to you today. Thank you so much for coming on and sharing. It's been so valuable. Yeah, that's blown me away today. I'm very excited about coming to visit and thank you for sharing the insight into your partnerships.Dominic Jones: Yeah. Absolute pleasure. And thanks for being kind with the icebreakers, you're going to get the rubber, that's going to your collection.Kelly Molson: Oh, yay. A rubber rubber.Dominic Jones: Because I was really upset that you've got a rubber collection without the Mary Rose. That actually hurt my feelings. It hurt my feelings.Kelly Molson: Well, I'm sorry, I've never actually visited the Mary Rose.Dominic Jones: Well, we're going to put that right.Kelly Molson: We are going to change this, aren't we? So yeah, I'm sorry. I will come and get my rubber in-person, then. Don't post it to me. I'll come and get it in-person when I come and visit.Dominic Jones: Yeah, let's do that. Thank you. Keep it up.Kelly Molson: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five-star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.

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Comsteria Podcast
Quick guide to deals and discount websites

Comsteria Podcast

Play Episode Listen Later Jun 21, 2022 1:19


If you're looking for something to do and keen to save money over the summer then today's quick guide to online deals websites is for you.   And we start with ‘itison.com' which launched in Scotland but has now expanded to other cities throughout the UK.   You can browse the listings, search, or join and tell is what you're interested in and receive personalised deals.   There's everything from afternoon tea to short breaks and hotel stays, concerts, health and beauty treatments and money off shopping vouchers.   There's also groupon.co.uk which is offering further discounts to new customers - one thing I've noticed on Groupon in particular is a move away from high end luxury experiences to more day to day shopping deals and essentials such as socks, tops and even toilet rolls, so long as you don't mind buying in bulk and storing have somewhere to store them.   As I always say if you live somewhere with space to store 90 toilet rolls I'n not sure you'd need to look for a cheap deal.   Other sites worth a look include VoucherCodes, Wowcher and HotUKDeals.   You'll always save more if you don't mind switching to a less known brand and there are further savings if you make group bookings so if you've a bunch of friends that can all do the same thing together, you'll see some of the best deals.   As always, read the small print or ask so you're clear exactly what you're buying and when it expires.

The Poodle to Pitbull Pet Business Podcast
Episode 191 - How to Quit Your Job and Launch a Premium Dog Adventure Business with Emily Bow-wowcher Doyle

The Poodle to Pitbull Pet Business Podcast

Play Episode Listen Later Jan 22, 2022 57:03


This weeks guest grew up on a farm which fired a life-long love of animals. After university she studied law but a desire for a life outdoors and being her own boss led to her starting a dog walking business. Emilys story is a fantastic example of how you can build a premium dog business while also doing a part time job to pay the bills. She actually went one step further and opened a dog field at the same time. This will inspire you to quit the rat race and start your dream dog business. www.petbusinessmarketing.com

Chai with Rai
Episode 20- In conversation with Nikkita Chadha

Chai with Rai

Play Episode Listen Later Jan 10, 2022 90:36


Chai with Rai (Ep. 20)- In conversation with the Nikkita Chadha where we sat and discussed the entire industry basically. From Nikkita's evolution as a dancer into modelling and acting. To discussing what it means to have credits such as: Rimmel London, Asos, Selfridges, Voxi, Tok Tok, Schuh, Master Card, Halifax, Bohoo, River Island, Adidas, Wowcher, Charlotte Tilbury, Google, Cartier & Reebok to name a few. But also acting credits with projects such as Mubarakan, The Long Goodbye, Cornershops, Turn up Charlie, Bring on the Bollywood, The Eternals, Cinderella and Never Kiss your best friend.  Nikkita has such a rich career and a great support circle and we discussed how it feels to have that encouragement as a South Asian woman. How the narrative and opportunities need to change in the industry to being more inclusive. Such as not just having Brown dancers together in a project that is just brown based. Or stereotyping POC to ethnic roles and to progress the narrative.  We also discussed Nikkita's struggle with mental health and anxiety. How she copes with it's triggers and seeks help when needed. How she deals with being a freelancer and feeling like enough isn't enough often. We also discussed that if she didn't have all of the accolades she has, the support of her close group, her physical and mental confidence would she continue to do what she is doing today. We also dove into being an influencer, the usage of Social platforms and transferring that into opportunities. Her strong connection to her roots as a South Asian person. What the exterior perspective of that is like either being a female or a POC. How she navigates with the politics of the industry and being on set. How the industry treats you and your community. What she would like for her future now and what projects she seeks. And lastly who is a bigger star-- her mother or Nikkita? To watch the full episode: https://youtu.be/ZsYR-d4_DN4  Social Media: Myself: https://www.instagram.com/chaiwithrai_/   Guest: https://www.instagram.com/nikkitachadha/  Links: Myself: https://linktr.ee/raimuitfum  Guest: https://www.imdb.com/name/nm7703116/  Hope you all enjoyed it and Thank you for tuning in. To Subscribe, share, follow my work and everything else is listed above.

The Blacksmith's Furnace
TBF 267 Why You Gotta Be Anonymous?

The Blacksmith's Furnace

Play Episode Listen Later Jul 18, 2021 65:41


It's a full furnace again this week with ya boys, Rob, Pete and man lyk Mo. Welcome. Rob returns straight to the hot seat and deals with whether or not members of the Methodist church who disagree with their most recent policy change on LGBTQ+ marriage should leave the church and how he would deal with female leadership in light of biblical stories that might be interpreted as saying females shouldn't lead. We then go on to talk about the pros and cons of anonymity in today's society in light of the explicit racism that people displayed against the three black footballers who missed penalties at the Euro's final. For our Hookups Peter suggested checking out a movie recap youtube channel called Mr Brain Junkie check him out here https://www.youtube.com/c/MrBrainJunkie/featured, Mo suggested checking out the latest season of Seven Deadly Sins on Netflix https://www.netflix.com/gb/title/80050063, have a watch here , and Rob suggested saving some money on discount websites like Wowcher and Groupon! We hope you enjoy the episode and if you do please let us know in the comments and let your friends know by sharing, and if you don't, please let us know in the comments and let your friends know by sharing. We're big believers in the "win-win"Take care and stay blessed. Special thanks to RUDE (@itsrudeboy) for the intro and outro music. And to Calvin A Turner founder of Torra Media (facebook , @torramedia) and digital designer extraordinaire for TheOrdinaryAmazing.com logo design.

Babblement
Episode 67 - The Robot That Closely Follows You

Babblement

Play Episode Listen Later May 17, 2021 66:48


Lee & Ryan are back with a bumper episode this week.  Lee has an unfortunate episode in the kitchen, Ryan finds some interesting Mother's Day gifts and they both realise that it isn't just Seagulls that are a problem. Ryan goes on an epic quest for a pastry and Lee is let down by WOWCHER, sad times.  We are thankful for your patience - we will resume regular broadcasting soon, life is tricky at the moment. WE love you all x x We really want to hear from you! If you'd like to contribute a Hate List or to be featured on future episodes of the Babblement, you can get in contact in all the following ways;  Instagram and Twitter = @babblementpod Facebook = fb.me/babblmentpod  Email = babblementpod@gmail.com  If you're feeling extra nice, rate and subscribe on iTunes - you could be in with the chance of winning something a Babblement T Shirt!

The FitPro Lead Gen Show with David Kyle & Friends
3 Payment Systems You Need To Be Using

The FitPro Lead Gen Show with David Kyle & Friends

Play Episode Listen Later Mar 4, 2021 4:11


This week is all about making those sales now and during re-opening

The FitPro Lead Gen Show with David Kyle & Friends
How We Are Making Re-Opening Sales

The FitPro Lead Gen Show with David Kyle & Friends

Play Episode Listen Later Mar 3, 2021 4:56


This week is all about sales and in particular making sure we're ready to go when we re-open ⬇️ In our interview on Monday, Ella shared her experience working with Wowcher and how she was able to make over 1 million in sales Yesterday I shared 5 sales tips that are working for DKnine ✅ Today I want to talk all about building that KLT in preparation for making those sales Sales comes down to Know, Like and Trust It's so much easier to convert someone in person than on the phone But if you are looking to make sales before you re-open Then you don't have that luxury!

Pennies To Pounds Podcast
7. Saving Your Coins Christmas Shopping - How To Get The Most Out of Your Money

Pennies To Pounds Podcast

Play Episode Listen Later Nov 26, 2019 19:41


This week's episode is focused around saving your coins during the season of Black Friday/Cyber Monday and Christmas! Below you'll find all of the cashback/money saving sites that I mentioned in the episodeHoney Chrome Extension:https://chrome.google.com/webstore/detail/honey/bmnlcjabgnpnenekpadlanbbkooimhnj?hl=enCamel Camel Camel:https://uk.camelcamelcamel.com/Groupon:https://www.groupon.co.uk/Wowcher:https://www.wowcher.co.uk/deals/londonStaycation:https://www.staycation.co/en/londonTreatwell:https://www.treatwell.co.uk/Quidco:http://tiny.cc/o6pvgzTopCashback:http://tiny.cc/0bqvgzIf you're interested in joining my December Savings Challenge, sign up to my mailing list below:https://mailchi.mp/penniestopounds/decsavingschallengeSupport the show (https://www.patreon.com/penniestopounds)

Demystifying Tech from BusinessCloud
The future of eCommerce tech, with Wowcher

Demystifying Tech from BusinessCloud

Play Episode Listen Later Nov 15, 2019 24:34


Host Alistair Hardaker is joined by BusinessCloud’s editor Jonathan Symcox and special guest, Roland Bryan CEO of Britain’s second-largest eCommerce platform, Wowcher. In this week's show we talk all things eCommerce tech: - The preparations needed to run a smooth peak season across Black Friday, Cyber Monday, Singles Day, Christmas shopping, January sales - How Wowcher’s platform inverts the typical shopper journey by serving those who don’t know what they want to buy - The decisions that the firm made which have kept it afloat where others have failed - Bryan’s predictions for the biggest eCommerce tech in 2020

Money Tips Daily by Charles Kelly, former IFA and author of
Grant Cardone's Secret Of Building A Fortune and 5 Money Tips

Money Tips Daily by Charles Kelly, former IFA and author of

Play Episode Listen Later Jun 20, 2019 18:00


In this week’s episode, 5 Quick Money Saving Tips. What’s the funniest money saving tip you’ve ever heard? One of the strangest tips I’ve heard was on a radio show, which had a daily “housewives tips” feature. A radio DJ would say: “send in your money saving tip on a postcard and if it’s read out, you’ll get a free mug!” One tip sent in by a listener recommended gathering up all of the small leftover bits of hand soap and then putting them into a saucepan. You would then boil the soaps or bits of soap meld them together to form new bars of soap! Well if you’ve heard amusing tips one like that let me know, but not on a postcard. In those days, before the Internet, a popular saving tip was to cut out coupons from magazines and newspapers and take them into the supermarket to get savings on certain items. It was always annoying standing behind people rummaging around in the purse for coupons! These coupons still exist only nowadays they can scan them straight into the tills. One of my wealthiest clients used to collect coupons she was worth a fortune in properties, but still looks after the pennies, so the pounds looks after themselves. Nowadays, you don’t even have to cut out paper coupons as there are there are many deals on the Internet and companies like Wowcher and groupon have made a fortune cashing in on the ground trend to get a deal or save money! It’s almost become a national obsession. 5 Quick Money Saving Tips in this episode. You can only go so far by cutting costs and saving money. Grant Cardone says: “Foundation of building wealth Focus on income…” In other words, if you want to build wealth you need to first focus on generating income and later on investing. Money held on deposits won’t make you rich either. If the banks are paying you .25% in your money it will take 40 years to pay you 10% on your cash! There are hundreds of practical ways to generate more income including: Take a part time job Part time business MLM or direct sales Online marketing Online retailing such as Amazon, Ebay, Groupon or shopify Facebook Affiliate marketing Blogging and writing YouTube Film extra Teaching Buy to let property Property management The best way of increasing your income is to keep learning. I have a limited number of complimentary places at some of the best courses on Amazon, investment and property. If you like further details, such as a one-day introduction to property investing or building an Amazon online business, click HERE or drop me a line to charles@charleskelly.net In my book, Yes, Money Can Buy You Happiness, there is a section on the celebrities who lost it all. There are countless stories of sports and media celebrities with quickly made and lost fortunes through mismanagement of their money and for advice. I’ve personally assisted form of popstars, I used to see performing on Top of the Pops, who could not obtain a mortgage due to a poor credit history and being behind with their current mortgage. Some had lost their marriages and families. It was sad to meet once wealthy and famous people end up broke. Check out my book, Yes, Money Can Buy You Happiness, on Amazon - http://bit.ly/2MoneyBook

Money Tips Podcast
5 Quick Money Tips And The Real Secret Of Building A Fortune

Money Tips Podcast

Play Episode Listen Later Mar 25, 2019 17:39


In this week’s episode, 5 Quick Money Saving Tips. What’s the funniest money saving tip you’ve ever heard? One of the strangest tips I’ve heard was on a radio show, which had a daily “housewives tips” feature. The Alan Partridge sounding DJ would say: “ send in your money saving tip on a postcard and if it’s read out, you’ll get a free mug!” One tip sent in by a listener recommended gathering up all of the small leftover bits of hand soap, then putting them into a saucepan. You would then boil the soaps (or bits of soap) and meld them together to form new bars of soap! Well if you’ve heard amusing tips one like that let me know, but not on a postcard. In those days, before the Internet, a popular saving tip was to cut out coupons from magazines and newspapers and take them into the supermarket to get savings on certain items. It was always annoying standing behind people rummaging around in the purse for coupons! These coupons still exist only nowadays they can scan them straight into the tills. One of my wealthiest clients used to collect coupons she was worth a fortune in properties, but still looks after the pennies(so the pounds looks after themselves). Nowadays, you don’t even have to cut out paper coupons as there are many deals on the Internet. Companies like Wowcher and groupon have made a fortune cashing in on the ground trend to get a deal or save money! It’s almost become a national obsession. You can only go so far by cutting costs and saving money. Grant Cardone says: “Foundation of building wealth Focus on income…” In other words, if you want to build wealth you need to first focus on generating income and later on investing.Money held on deposits won’t make you rich either. If the banks are paying you .25% in your money it will take 40 years to pay you 10% on your cash! There are hundreds of practical ways to generate more income including:   Take a part-time job Start a part-time business MLM or direct sales Online marketing Online retailing such as amazon, Ebay, Groupon or shopify Facebook Affiliate marketing Blogging and writing YouTube Film extra Teaching Buy to let property Property management In the next episode, I’ll be going into some easy ways to make some offline income in your spare time. See omnystudio.com/policies/listener for privacy information.

Ashingdon Elim - Rayleigh Elim - Southend Elim (Estuary Elim Church Group Podcast)
The 'Wowcher' of Jesus [Series: Dynamic Disciples]

Ashingdon Elim - Rayleigh Elim - Southend Elim (Estuary Elim Church Group Podcast)

Play Episode Listen Later Oct 30, 2016 19:03


Pastor Tony Tween preaching on The 'Wowcher' of Jesus at Southend Elim Pentecostal Church.

Money - Mindset and Business Matters | Self Employed and Small Business Guidance

**** Urgent **** If you have ever wanted to sell your stuff online but felt you need to a) sell your firstborn to do so  b) get small business finance to fund it you’ll be pleased to know my brand new all singing and dancing, five years in development package is now available. It’s even […]

Money - Mindset and Business Matters | Self Employed and Small Business Guidance
Groupon and Wowcher- Sinner or Saint for Small Business Marketing.

Money - Mindset and Business Matters | Self Employed and Small Business Guidance

Play Episode Listen Later Nov 19, 2012


Vowcher and Groupon for Small Firms  – Podcast has been updated and is below. **** Urgent **** If you have ever wanted to sell your stuff online but felt you need to a) sell your firstborn to do so  b) get small business finance to fund it you’ll be pleased to know my brand new […]