Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.
Ever wondered why most pet businesses stay stuck in the middle while a few rise to the top? What if you didn't have to “pay your dues” and could skip straight to the front of the line? And what would your business look like if your competitors couldn't even see you - let alone catch you? In this sun-soaked, cocktail-fuelled episode recorded just before my summer holiday, I share a sneak peek behind the curtain of my most ambitious event yet: IMPACT 2025: Claim the Crown. You'll hear how this Game of Thrones-inspired business summit is being crafted to help pet pros dominate their territory - not just survive in it. I unpack the attack strategies, storytelling frameworks, and power positioning tactics I'll delve deep into to make this year's Impact unlike anything I've done before. You'll also get insight into why most pet business owners are stuck playing checkers while their competitors play chess - and how to shift your mindset and your model to take the throne. In this episode, you'll discover: Leapfrogging Lessons – How to bypass years of slow growth and jump straight to premium status. The Moat Mentality – Why building a brand fortress matters more than being “better” than your competition. Claim Your Crown – The war strategy mindset that transforms you from survivor to ruler. Ascension vs. Accumulation – How to grow your revenue by increasing client value, not just headcount. Storytelling That Sticks – Why your business needs a mythology—and how it drives loyalty, marketing, and referrals. Want to join me and the top dogs of the pet industry at IMPACT 2025? Go to www.petbusinessmarketing.com/impact2025 to grab your ticket and Claim the Crown. Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now
Are you full of great ideas but unsure which one will actually grows your pet business? Do you keep launching new offers while ignoring the easy wins sitting right under your nose? Are you offering amazing services but suck at selling and making money fro your passion for pets? In this behind-the-scenes episode, I take you inside a week in the life of my mastermind coaching calls. These conversations aren't wishy-washy 'manifest money at will' bullsh!t motivational sessions - they're real business owners dealing with real problems in real time. So in this weeks show, I break down the most common (and costly) challenges pet business owners are facing right now - and share the exact advice I give that's helping them move forward faster. You'll hear why most owners are spread too thin, how to identify your true “business critical” priority, and how to avoid falling into the trap of shiny object syndrome. I also unpack the hidden power of low-hanging fruit - those easy wins that most people overlook -and why jumping straight into a membership model won't save your business if the foundations aren't solid. In this episode, you'll discover: • The Clarity Advantage – Why narrowing your focus to one business-critical priority can unlock faster, more meaningful progress. • Shiny Object Syndrome – How to stop chasing new ideas and stick to what actually moves the needle. • Low-Hanging Fruit Wins – How to spot quick-win revenue opportunities hidden in your existing client base. • Sales as a System – Why selling daycare or boarding needs more than a pricing tweak—it needs a full sales process. • Don't Skip the Steps – How rushing into a membership model (without the right structure) can do more harm than good. Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now
What do you do when your staff quit without warning - and your Indeed ad pulls in nothing but no-shows and duds? Is your hiring process actually attracting the right people - or just weeding through whoever's left? And how do some daycares seem to have a pipeline of great candidates - while you're stuck covering shifts yourself? In this episode, I'm sharing an exclusive snippet from a recent webinar with Josh Hightower, my business partner and the tech whizz behind PetBizSuite. Josh built a hiring funnel out of necessity - back when he was running gyms, sleeping on a mattress in the back office, and drowning in staff drama. That same funnel is now being used by daycares across the U.S. to attract, screen, and onboard reliable new hires - without spending hours sifting through applications or chasing no-shows. You'll learn how to create a lead magnet for recruitment, how to build a waiting list of candidates and how to stop relying on gut instinct or last-minute panic hires. We also talk about how mindset plays into hiring—and why the most dangerous part of your hiring process is often the bit between your ears. In this episode, you'll discover: • The 7-Step Hiring Funnel Playbook – The exact system Josh uses to attract, screen, and onboard quality candidates automatically. • The Problem with “Now Hiring” Posts – Why you're attracting the wrong applicants (and how to filter out the time-wasters). • Lead Magnets for Hiring – How to build a waiting list of potential staff the same way you'd build a list of potential clients. • Automated Screening & Follow-Ups – How to use tech to sort applicants, send reminders, and schedule interviews without lifting a finger. • Mindset Shifts for Confident Hiring – Why hiring is just like marketing, and how to stop being the bottleneck in your own business. Want the full system set up for you? Go to www.petbizsuite.com/getstarted and plug the Hiring Funnel Playbook directly into your business today. Need help fixing your business? To join my pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now
What can a self-proclaimed Midwest trailer park kid teach you about building a million-dollar pet business empire? What's the right way to go from garage-grooming to a full-blown dog daycare dynasty? And how can hiring a VA finally give you back your time and sanity? In this week's episode, I'm joined by special guest and keynote speaker of Impact 2025, Eve Molzhon. Eve shares her “8 Mile” origin story - going from nothing to running four thriving pet businesses with a combined seven-figure revenue. She opens up about how she made the leap from survival mode to CEO, why there's never a perfect time to start, and how anyone can scale up with the right systems and support. We also tease what's coming at Impact 2025: The Dog Daycare Success Summit, where you'll learn how to “claim the crown” and dominate your local market. We explain why building a sustainable business (not just staying stuck in self-employment) is the key to long-term financial freedom, and how the Summit will give attendees the tools and mindset they need to step into that CEO role. In this episode, you'll discover: • Your Starting Point Doesn't Define You– Just because you start small doesn't mean you can't achieve what you want and more. • There's No Perfect Time to Get Going – Whether you've got kids, bills, or self-doubt, growth starts when you stop waiting and start acting. • Scale with Systems – From hiring a VA to outsourcing marketing, Eve shares the tools that helped her get out of the weeds and into the CEO role. • Think Bigger Than Survival – Eve's transition from day-to-day hustle to long-term strategy shows what's possible when you start thinking like a leader. • Claim Your Crown – Impact 2025 isn't just a summit—it's your chance to map out how to dominate your local market and lead with confidence. Get ready to claim your crown, build your empire, and become the go-to pet business in your town. To grab your Impact 2025 ticket, go to www.petbusinessmarketing.com/impact2025 Need help fixing your business? To join my pet business development program go to www.petbusinessmarketing.com/diamond. If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
Are you unknowingly sabotaging your profits with outdated pricing? What's the real cost of keeping your fees just a little higher than your competitors'? And how can a smarter pricing strategy unlock growth, better clients, and a better life? In this episode, I reflect on some of the most common pricing problems I've tackled recently - from daycare owners rotating tiny increases across services, to facilities that are full but still undercharging. I explain why so many pet pros cling to broken pricing models, and why being the “second most expensive” is no badge of honour. If anything it keeps you poor.. You'll also hear about a facility that tripled their solo dog fees after a coaching call, and another that was overrun with clients (and inquiries) because they refused to dampen demand with a price increase. There's also a reality check about market conditions - and why you shouldn't let fear-mongering headlines shape your pricing decisions.. Tune in to discover: If You're Full, You've Got Pricing Power – When things are going well in your business, that's the time to put your foot on the gas and make it even better! 25 Cents More ISN'T Premium – Being barely above the competition still keeps you in the mud; make it clear to the customer who's best. Stop Pricing for Pain-in-the-Ass Clients – Build your model for the future, not the customer who complains the most. Your Fears Are Fiction – Most objections to raising prices are imaginary, and rooted in the owner's insecurity. Money Follows the Bold – Experts, specialists, and standouts get paid the big bucks, generalists and people pleasers scrape by. Period. Pricing isn't just about numbers number, it's about mindset, confidence and being able to fund your business dreams. Fix your pricing, and everything else gets easier. Want help doing it? Head to www.petbusinessmarketing.com/diamond. If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
Can you really write the script of your own success story in the pet business world? What would happen if you planned a whole 12 months ahead instead of just 12 days? And how much progress (and profit) are you leaving on the table by winging it month-to-month? In this solo episode, Dom reflects on his time at the Pet Boarding and Daycare Expo in Las Vegas and shares a behind-the-scenes look at how he plans his own success across his multiple pet business ventures. Using real examples from his own journey, Dom lays out how he's engineered growth and lasting profits with clarity, confidence, and zero guesswork. You'll also hear how Dom's 90-day fix-and-focus model has shaped real results. He shares how one facility owner actually tripled solo dog prices by launching with a plan instead of a panic, and how batching tasks frees up headspace (and desk space) for more breakthroughs. This isn't a motivational hustle or an easy way to paper over cracks—it's a methodical, tried and tested system that anyone can apply. Key Takeaways: • Plan Like a Pro – Why scripting your year in advance leads to more control, better results, and less stress. • Fix First, Grow Fast – You can't scale with holes in the boat—Dom explains why fixing is your first priority. • 90 Days to Done – How to make exponential progress with focused, quarterly sprints. • Remove the Guesswork – Stop hoping and start engineering your marketing around events and income goals. • Success Loves Structure – Dom's personal system for aligning content, coaching, and CRM across three businesses. Want help from Dom to help you move forward faster? If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
A short, sweet but very special (400th) episode this week. See, I debated putting together a big montage of past show clips, but in the end I decieded to share an intimate moment from behind the scenes at the recent Pet Boarding and Daycare Expo... You'll hear two inspiring stories from AJ and Lynnie, staff member and owner of Positively Perfect in Montana, who reflect on how a single conversation from last year sparked a powerful mindset shift around pricing and confidence. AJ explains how she's already planning to implement seasonal marketing strategies to simplify upsells and boost sales, while Lynnie shares how recognising her own confidence issues was a huge sticking point - but ultimately became the realisation that turned her business around. In this episode, you'll discover: Confidence is a Business Strategy – Why mindset isn't optional if you want to raise prices and grow with purpose. Pricing with Purpose – Lynnie's story shows how you can honour your value without apology. Staff That Sell – AJ's enthusiasm and initiative prove what's possible with the right team behind you. Simplify to Amplify – A simple seasonal upsell menu can boost sales and reduce decision fatigue. One Conversation Can Change Everything – How the right challenge, at the right time, can transform your whole approach. Thanks again to Barkleigh for another top-tier event, and to everyone who took the time to speak to us – we'll be hearing from them in the coming weeks! Remember, attending an expo won't transform your business unless you take action, like Lynnie did... Want help from Dom to help you move forward faster? If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
Ever wondered why the top business owners in any industry attend a mastermind every quarter? How can stepping into a hot seat in front of fellow owners change your business perspective? And what surprising lessons do you learn when you stop working in the business and start working on it? In this episode, I'm bringing you along for a unique peek behind the scenes of not one, but two mastermind meetings. In the beautiful city of Annapolis, I hosted my first ever USA Elite mastermind meeting where you'll get to hear from members like Kim from Fetch Dog Resort, Kim and Bob from Butter's House and Laina from Barkerville Pet Resort. They reflect on big mindset shifts around hiring, enrichment, and accountability. There's also a bonus chat with my good buddy, and veteran mastermind member Brian Durkin, where we discuss why these meetings have beco me a non-negotiable calendar cornerstone for ambitious entrepreneurs, like us... All of these insightful snippets have one thing in common: they highlight the sense of community, clarity, and commitment that a mastermind gives you, so if you're still not sold on the power of masterminds, this episode may change your mind… Key Takeaways • Step Away to Step Up – Why unplugging from your biz is essential for breakthrough thinking. • Mastermind Magic – How structured peer support builds confidence, clarity, and action. • Outside-In Hiring – The best candidates for pet biz roles might come from outside the industry. • The 90-Day Sprint – Setting quarterly goals gives your team purpose and keeps you accountable. • Stronger Together – As Brian puts it, “A rising tide lifts all boats”—especially when you're in the right room. It's time to stop riding solo and get in the room where it happens, and by “it” I mean sustained business growth, advice from people who've been exactly where you are, and a support network that never goes missing no matter the problem. The insights provided in this podcast will help you attract the right people, avoid burnout, and build a pet business you're proud to lead. The Elite mastermind is full, but if you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
Are you hiring with confidence or just simply hoping for the best? Do you ever worry what would happen if your whole morning crew called in sick? Can you use automation to attract better staff and save your sanity? In this episode, I'm sharing highlights from the first ever Pet Care Staffing Summit - a game-changing event for dog daycare, boarding, grooming, and pet retail businesses that need to build better teams. We hear first from Eve Molzhon who opens up about the chaos that led her to finally bring on a virtual assistant. Next up is Allison Jacobs, who delivers a hard truth about “cool boss” culture. Her advice? If you want to put dogs first, you need to hold people accountable. After that, Joe Latona walks us through the systems behind smart recruiting, revealing how pet care businesses can stand out in a competitive hiring landscape (even when the talent pool is shrinking). I also share a segment from my own Staffing Summit session, where I cover the importance of premium pricing and how your perceived value impacts who wants to work for you. Finally, Josh Hightower rounds out the episode with a sneak peak into his automated hiring funnel masterclass! Key Takeaways: • Offload to Elevate – Eve's journey shows how bringing in admin support can restore your time and your sanity. • Accountability is Kindness – Allison proves that putting dogs first means holding your team to higher standards. • Recruit Like You Market – Joe explains how to apply your marketing chops to attract top talent. • Price for Impact – Dom makes the case for charging more so you can afford to build a stronger team. • Hiring is a System – Josh's hiring funnel playbook is a must for anyone tired of ghosting and poor-fit applicants. Want to hear the entire Pet Care Staffing Summit recordings? Click here to get immediate access now The insights provided in this podcast will help you attract the right people, avoid burnout, and build a pet business you're proud to lead. If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
Something different in this weeks special episode, where I'm the guest - not the host! Amazing dog trainer Jamie Gerald invited me to join her international dog trainer book club to talk about my very first book, How to Be Your Dog's Superhero. What followed was a fantastic discussion about why real connection beats control, and how playing with your dog (yes, on your hands and knees!) can radically transform behaviour and bond. I share the story behind writing the book, the early mistakes I made as a dog walker, and why building a superhero-level relationship with your dog starts by being the most fun thing in their world. Tune in to discover: • Back to Basics – Why even advanced trainers benefit from revisiting playful foundations. • Your Dog Only Needs One Friend – Forget the dog park drama—be the relationship that matters most. • Motivation Matters – From Yorkshire puddings to toilet paper tubes, find what really drives your dog. • Ditch the Drill Sergeant – A loving connection trumps strict commands every time. • Play is the Game Changer – How hands-on interaction at home builds trust and transforms training. If you ever find yourself biting your tongue when someone brings up pack theory, dominance, or the whole alpha dog thing, then you'll enjoy this expert chat about the joy and benefits of simply having fun with dogs... If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
Could your staffing costs be draining your profits? How do you scale pet care services without multiplying mistakes? What's the easiest way to increase profitability without adding more clients? In this episode, I sit down with Sean Felty from Greenlin Pet Resorts - owner of six busy facilities and founder of Next Tree Strategies - to talk about how he's helping pet care businesses plug their biggest profit leak: labour inefficiency. Sean shares how one payroll misstep at his own company sparked the creation of a labour benchmarking system that's now saving operators thousands per pay period. We talk about the most common issues dog daycares face with over-hiring, reactive scheduling, and manager blind spots - and how Sean's system helps businesses get control fast, without sacrificing care quality. We also explore why growth often amplifies inefficiencies, and how Sean's healthcare background taught him to fix processes with data - not guesswork. Tune in to discover… • The Labour Cost Leak – Why most pet care businesses lose thousands on overstaffing without realising. • Benchmarking That Works – How Sean's system tracks labour hours per pet to keep costs under control. • Seasonality Pitfalls – The sneaky way staffing habits grow out of control and what to do about it. • From Healthcare to Pet Care – What Sean learned in hospitals that now helps daycares save big. • Fixing with Data – Why Sean says labour management isn't guesswork—it's a process anyone can master. If you're ready to stop guessing and start saving, this episode is your blueprint for smarter staffing and stronger profits. Don't miss out! Seans put together an awesome free guide - The Pet Boarding and Dog Daycare Owners Guide to Labor Management, to download a FREE copy click here now If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
Do you want a pet business that makes money without running you into the ground? What's the difference between a business that grows efficiently—and one that just gets busier? And how can better systems set you free while boosting your bottom line? In this episode, I'm joined by Josh Hightower, who shares how pet business owners can create a scalable, automated hiring funnel that attracts, qualifies, and converts great staff. Josh explains how to treat hiring like a sales process—complete with lead magnets, automation, and pre-qualification steps that save you hours and help you avoid bad hires. But before all that, Eve Molzhon shares how she manages five virtual assistants across multiple businesses, including the key roles they play and how she structures her internal support system. We also hear from Brian Hahn, who reveals how the CliftonStrengths framework can help you build a stronger, more cohesive team. Brian explains how identifying and working with your staff's strengths can boost motivation, reduce conflict, and improve overall performance - starting with understanding your own. In this episode, you'll discover: Turn Your Hiring into a Funnel – Josh explains how to build a hiring process that mirrors a marketing funnel, using automation, filtering steps, and smart follow-up to attract and retain quality applicants. Stop Wasting Time on Unqualified Candidates – By pre-qualifying applicants early with video submissions and assessments, you can avoid interviews with the wrong people and only focus on the best fits. Use VAs to Strengthen Your Team – Eve shares how she effectively uses virtual assistants to take admin off her plate and allow her to lead more strategically. Understand and Use Your Strengths – Brian Hahn shows how understanding your own leadership style and your team's individual strengths can lead to better communication and stronger culture. Staffing Success Starts with You – Across all three interviews, the message is clear: if you want a great team, it starts with clear systems, intentional leadership, and a willingness to step back from the day-to-day chaos. If you're tired of hiring headaches and staffing struggles and you want real solutions, this episode (and this Summit) is for you. Click here to get your early bird ticket now Hiring doesn't have to be a constant battle. There IS a better way - and you'll find out exactly what that best way is, at the Pet Care Staffing Summit Click here to grab your 'early-bird' Pet Care Staffing Summit ticket now If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
Are your staff stuck at a dead end with no room to grow? Could a simple enrichment tweak transform your team's motivation and retention? What if the key to attracting A+ hires was hiding in plain sight on your website? In this special Pet Care Staffing Summit preview episode, I'm joined by two fantastic guests -Tim Jackson and Joe Latona - who share the strategies they're using to fix common hiring headaches in the pet industry. First up is Joe Latona from WalkerScout, who outlines the five crucial pieces every pet business owner needs in place to build a high-performing team. From enriching your workplace culture to improving wages and SEO, Joe breaks down how to make your business irresistible to top-tier talent—and how AI can help you do it faster. Then I chat to Tim Jackson, who reveals how his own staff crisis led him to create an “Employee Passport” system that gave his team structure, training, and a way to move forward. He explains how layering in enrichment opportunities has boosted team engagement, improved retention, and aligned staff with his vision for the business. Whether you're growing your daycare or simply trying to stop the staffing revolving door, this episode gives you practical, proven steps to build a stronger, more stable team. Tune in to discover; Tim's Employee Passport: A structured system that helps staff track training and career progression, preventing burnout and boredom. Why Enrichment Isn't Just for Dogs: Tim explains how incorporating enrichment for staff can dramatically increase motivation and morale. The Five Pillars of Recruitment: Joe shares how enrichment, culture, pay, reputation, and SEO form the foundation of effective hiring. Hiring Funnel = Gamechanger: Creating a hiring funnel is just as important as a client funnel—and can save you from bad hires. Speed is Key: Joe stresses the importance of fast, professional follow-up to avoid losing high-quality candidates to competitors. If you're tired of hiring headaches and ready for real solutions, this episode (and this Summit) is for you. Click here to get your early bird ticket now Hiring doesn't have to be a constant battle. There IS a better way - and you'll find out exactly what that best way is, at the Pet Care Staffing Summit Click here to grab your 'early-bird' Pet Care Staffing Summit ticket now
Are you tired of posting job ads only to hear crickets… or worse, getting flooded with unqualified applicants who disappear after two shifts? Why does it seem like every other business is poaching the best employees while you're stuck with a revolving door of unreliable hires? And most importantly—what can you do to fix it? The hiring crisis in pet care is real. Business owners are stretched thin, juggling marketing, operations, and an endless cycle of recruiting and retraining. But what if hiring didn't have to be this hard? That's why I'm hosting the first-ever Pet Care Staffing Summit (April 7–11) - a virtual event designed to give pet business owners the hiring, retention, and team-building strategies they desperately need. This is NOT just another generic leadership seminar. We're diving deep into real, actionable solutions that will help you build a team that supports your growth instead of holding you back. In this episode, I break down: ✔ Why hiring is harder than ever—and the biggest mistakes owners are making. ✔ How to build a hiring funnel that attracts top-tier candidates on autopilot. ✔ The surprising reason your job ads aren't pulling in the right people. ✔ What labor cost leaks could be quietly draining your business. ✔ How enrichment plays a bigger role in staff retention than you think. And, of course, I'll give you a behind-the-scenes preview of the Pet Care Staffing Summit - who's speaking, what's covered, and how this event will help you finally fix your hiring problems for good. If you're tired of hiring headaches and ready for real solutions, this episode (and this Summit) is for you. Hiring doesn't have to be a constant battle. There IS a better way - and you'll find out exactly what that best way is, at the Pet Care Staffing Summit Click here to grab your 'early-bird' Pet Care Staffing Summit ticket now
Are you relying too much on social media to attract clients? What's the secret to getting the best customers to refer you to their friends? And how can you ensure your business evolves in a way that keeps YOU profitable and happy? In this episode, I share the next five pet biz rules that will help you build a more profitable, stress-free, and future-proofed business. I recently attended a mastermind, where I mapped out the next steps for my own business - focusing on what I enjoy, what actually works, and what needs to change. I also dive into why in this digital age we live in, offline marketing is more powerful than ever, and how one simple switch helped a coaching client double his daycare bookings without spending a penny on ads. You'll also learn why a referrals are the easiest way to clone your best clients, but only if you build a system that makes it effortless for happy clients to send high-quality leads your way. Then I dive into my favourite topic… how to attract affluent clients who are happy to pay premium prices - and why most pet business owners are marketing in the wrong places. In this episode you'll learn: Offline Marketing is Underrated – Social media isn't enough. Direct mail, networking, and referrals bring in better clients. Referrals Shouldn't Be Left to Chance – A structured referral system makes it easy for happy clients to bring in new business. Not All Clients Are Created Equal – Stop chasing bargain hunters. Attract premium clients who value and pay for top service. Taking Action Beats Consuming Information – Learning is useless without action. Implement strategies instead of just collecting ideas. Build a Business You Enjoy – Avoid burnout by focusing on profitable, enjoyable services that fit your long-term goals. If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now To apply to join Dom's next level Diamond private coaching program click here now
How do successful entrepreneurs make BIG breakthroughs in their pet business? More to the point, are you getting the help you need to elevate your thinking (and your vision, for where your business will go next?) See, for Dom this week has been all about helping others to move forward, AND I've been getting some help with my business challenges too. Many pet business owners are too stubborn or stupid to invest in the help they need. I regularly invest in coaching, consulting and masterminds, and this week after hosting my own mastermind I spent the day in Southampton with a copywriter working out a strategy for the next phase of my business growth. Someone else who isn't afraid to take advice and invest in his future is one of my Elite U.K mastermind members, Adam Delderfield. Adam shares some of the big business breakthroughs that have contributed to the success at Delders Dogs. Here's what you'll discover in this episode: • The Growth Blueprint – The simple but powerful framework I'm using to scale my business this year. • The Secret to Long-Term Clients – How Adam keeps puppy clients engaged and paying long after their first class. • The Power of Pre-Selling – Why you should never assume clients will buy and how to make sure they do. • The Membership Model That Works – How to create a recurring revenue stream that grows month after month. • Why Selling More is About Service, Not Pressure – How to make sure your clients want to buy from you. • Elite Business Moves – The behind-the-scenes strategy shifts I'm making to take things to the next level. Thanks to Adam for sharing his success secrets. Find out more about Delders Dogs by clicking here now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now To apply to join Dom's next level Diamond private coaching program click here now
Are you struggling to keep up as your pet business grows? Worried that hiring more staff will lead to more headaches, not more profit? Curious about the strategies top pet business owners use to scale with confidence? In this episode, I sit down with Eve Molzhon from Dog Handler Academy to break down the game-changing strategies pet business owners can use to scale their operations while keeping control, profitability, and sanity intact. We uncover what works (and what doesn't) when it comes to growing a sustainable, high-profit pet business such as expanding to multiple locations, hiring a manager, and introducing memberships. We also talk about the biggest scaling mistakes business owners make, like failing to delegate, pricing incorrectly, and struggling with staff management. Eve shares how hiring five virtual assistants freed up her time while improving efficiency, and why structured staff training is key to growth. Make sure you tune in for insightful, actionable advice from one of the industry's best. In this episode, you'll discover: • The Key to Sustainable Growth – Why scaling isn't just about getting bigger, but getting better at running your business. • Hiring Without the Headaches – The secret to bringing in the right people and avoiding the common staffing pitfalls that drain your time and profits. • Why Memberships Are a Game-Changer – How subscription-based services can stabilize cash flow, boost client loyalty, and make your business more valuable. • Pricing Strategies for Scale - How to charge what you're worth and avoid profit-draining mistakes as you grow. • Systems, Not Stress - The simple operational tweaks that make multi-location expansion smoother and easier. If you're serious about taking your pet business to the next level - without burning out - this episode is for you. Thanks to Eve for sharing her wisdom. To register for Dog Handler Academy's 2025 Leadership Summit click here now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now To apply to join Dom's next level Diamond private coaching program click here now
Are you working harder than ever but still not seeing the results you want? Have you moved on from 'best practices' and now need some new, innovative growth strategies? Wondering how some pet business owners scale with ease while others stay stuck? Curious if a mastermind could be the secret to unlocking your full potential? In this episode, I break down why masterminds are a game-changer for pet business owners who want clarity, accountability, and real growth. See, suurounfing yourself with the right people really does fast-track your success, and the right mastermind can also push you past limiting beliefs, connect you with like-minded entrepreneurs, and turn your business into a profit powerhouse. I also share the real-life transformations of my mastermind members - including how Kirsty doubled her revenue without adding more clients, why Tim's shift in focus took his business to new heights, and Elite gave member Adam the confidence to think big and achieve bigger. Plus, I reveal everything you need to know about my brand-new USA Mastermind and how you can apply to join. In this episode, you'll discover: Why Flying Solo is Slowing You Down – The dangers of trying to do it all yourself without clarity, accountability and direction. How Masterminds Create Business Breakthroughs – Real-life success stories from pet pros who are killing it in my Elite UK mastermind. Pricing with Confidence – I explain how most pet business owners have the wrong mindset when it comes to charging a premium. The Power of Accountability – How the right support system keeps you moving forward and provides the urgency your business needs to grow. Why Now is the Time to Think Bigger – How my Elite USA Mastermind will change the lives and businesses of its members. If you've ever felt stuck in your business, this episode will open your eyes to what's possible when you surround yourself with the right people and guidance. Ready to step up? Click here to start your application for my new USA Elite Mastermind If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Are you still in love with your pet business - or has the spark started to fade? How can you make pet owners fall head over heels for your services and choose YOU over the competition? And what can some of the greatest romantic movie moments teach you about standing out, marketing your services, and attracting dream clients? In this special Valentine's themed episode, I share how to put the romance back into your pet business. Drawing lessons from iconic love stories like Dirty Dancing, When Harry Met Sally, and Jerry Maguire, I break down how to create marketing that makes dog owners swipe right on your services - and stay loyal for life. Plus, I share some upcoming Dom news, including news about the Pet Care Staffing Summit (an online event designed to help pet business owners tackle one of the industry's biggest challenges—hiring and retaining great staff), my brand-new USA Mastermind (a high-level coaching program for ambitious pet business owners ready to scale), and I reveal why creating marketing events keep your business exciting and profitable. Tune in to discover: Why Scared Clients Don't Buy – Tap into your clients' fears and show them how your services solve their biggest pet care worries. The Power of Social Proof – Why sharing testimonials and success stories is crucial for converting hesitant leads. How to Quit Wasting Time on What Doesn't Work – Why you should break up with social media time-wasters and focus on high-impact marketing. Why Standing Out Pays Off – Stop blending in and start embracing what makes your business unique. The Fortune is in the Follow-Up – How a multi-step follow-up system turns “Hello” into a long-term client relationship. Keep It Simple, Sell the Sizzle– Craft a bold, clear message that tells pet owners exactly why you're the best choice. Love is in the air, and the poodle to pitbull podcast is ON air, make sure your tune in! To add your name to the waiting list for my USA Elite Mastermind click here now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
What happens when you put some of the most ambitious dog daycare owners in one room for two days? What business breakthroughs did attendees walk away with—and how can you apply them to your own pet business? Why premium pricing, memberships, and storytelling are the secret sauces to a thriving pet business? In this special episode, Dom Hodgson takes you behind the scenes of his first ever Dog Daycare Business Bootcamp, fresh off an intense and inspiring two days in Orlando. All attendees left fired up, full of ideas, and ready to make big moves in their businesses—from raising prices with confidence to implementing memberships, newsletters, and premium enrichment services that will set them apart from the competition. You'll hear first-hand from the bootcamp attendees as they share their biggest takeaways from this jam-packed two-day business bananza, including why positioning yourself above the competition isn't just possible - it's essential, how to sell your services without feeling too salesy, and why storytelling is the most underrated marketing tool for pet business owners. In this episode, you'll discover: Pricing Without Apology – Why charging what you're worth is a mindset shift, not just a numbers game. The Membership Movement – How shifting from pay-as-you-go to memberships can skyrocket your revenue. Selling Without the Ick – The simple mindset trick that makes selling feel natural and effortless. The Power of the Newsletter – Why a physical, hand-delivered newsletter beats any digital marketing tactic. Confidence is King (or Queen) – How standing firm in your pricing and services changes everything. This event was a total game-changer for the attendees, but don't take my word for it, take theirs… To add your name to the waiting list for my USA Elite Mastermind click here now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
What's the secret to running a pet business that clients rave about? How do you charge premium prices and attract the best clients? And why does stepping away from your business sometimes lead to the biggest breakthroughs? In this episode, I take you back in time to the highlights of my 2018 Bootcamp, packed with game-changing strategies to help you build a thriving, premium pet business. I'm also looking ahead to my Dog Daycare Business Bootcamp (happening next week in Orlando) and teasing what attendees can expect from two jam-packed days of business transformation. I've got a Florida feeling about this! You'll also hear inspiring testimonials from some past bootcamp participants, like the dog walker who went from pocket change to a thriving business, as well as the story of one attendee who went from juggling chaos to confidently charging premium prices - proving that you don't need to be a wizard to create a profitable pet business (though a magic wand might help with the paperwork). In this episode, you'll discover: • Mastering Premium Pricing – Discover why charging more isn't just about profit—it's about transforming your business and your life. • Nailing Your Niche – Learn how to define your unique place in the pet care market and attract the perfect clients. • The Magic of Live Events – Find out why bringing pet professionals together creates breakthroughs that ripple through your business. • Crafting the Perfect Customer Journey – Uncover how better onboarding and strategic upselling can significantly boost your bottom line. • Fearless Pricing Mindset – Gain the confidence to charge what you're worth and attract clients who value what you offer. Don't miss out on this profit-boosting, business-booming bootcamp time capsule! To add your name to the waiting list for my USA Elite Mastermind click here now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
What if you could finally stop being the bottleneck in your own business? How do you go from being hands-on, and worried about every little detail, to stepping back and still running a well-oiled machine? What do you need to turn your family pet business into a wealth generating machine? In this episode, I share the five crucial steps to building a business that grows while allowing you take a back seat. You need to move on from being someone who is locked in “I do everything myself” chaos, to adding carefully planned systems that will run your business smoothly without having both your hands on the steering wheel, at all times. You'll hear about the pitfalls of making yourself “indispensable,” why your staff should love checklists as much as you do, and how one pet pro went from working 12-hour days to running a thriving business while sipping cocktails (OK, maybe tea) on the sidelines. If you're ready to scale WITHOUT losing your sanity, this episode is what you need. Tune in to discover: * Scaling Smarter – Why systemized businesses grow faster and more sustainably. * Process Power – How creating repeatable procedures builds client trust and loyalty. * Service Consistency – Delivering reliable results, even with an influx of clients. * Enrichment Excellence – How Enrich U helps daycare owners structure and sell enrichment. * The Buyable Business – Why a business that doesn't depend on you is more valuable. Tune in now and discover how to build a business that runs like clockwork—so you can finally clock out! We are well into the New Year which means, there's never been a better time to enroll in Dom's coaching program, click here to join Diamond now To add your name to the waiting list for my USA Elite Mastermind click here now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Are you sick and tired of dealing with penny pinching PITA customers who complain about your prices? Do you recognise that dogs need more than just a safe place to stay, but do you struggle to convince clients they should invest in enrichment upsells? Would you love to be able to attract affluent clients who value premium, personalized pet services? Then you need to tune in to this weeks podcast where I share how to offer an experiential enrichment program, that will dramatically increase your profits, and set you apart from your crummy competiton I break down how you can transform your pet care business by adding high-value enrichment services that appeal to affluent dog owners. We'll discuss why personalizing services is a game-changer, how to structure and staff these programs, and the simple sales strategies that make it all work. You'll also get a sneak peek into my January live webinar as well as the sold-out Dog Daycare Business Bootcamp, where I'll be sharing the 10 game-changing strategies every daycare owner needs to know, if you want to thrive in 2025. Bring a notebook, a strong coffee, and...maybe a stress ball - you'll need it when you realize how much easier your business could've been running all along! Tune in to discover more about: The Affluent Advantage – How personalized enrichment services attract high-paying clients. Profit-Boosting Programs – The step-by-step process to design and sell premium services. Staff Motivation – Why offering enrichment leads to happier, more engaged teams. The Power of Events – How live webinars and bootcamps generate excitement and new business. Marketing That Stands Out – Strategies to position your daycare as the go-to enrichment expert. If you want to learn more about how you can add premium enrichment upsells to your daycare offering then why not join the FREE LIVE webinar that Tim and I are delivering next week. Click here to reserve your place now… With the new year here, there's never been a better time to enroll in Dom's coaching program, click here to join Diamond now To add your name to the waiting list for my USA Elite Mastermind click here now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
What if you could transform your dog training methods with simple, science-backed techniques? How do operant and classical conditioning help you become a more effective trainer, handler, walker or groomer? And why are those first few training sessions so crucial to building trust and achieving long-term success? In this episode, I'm joined by Annie Grossman, owner of School for the Dogs in New York and author of How to Train Your Dog with Love and Science. Annie shares her journey from journalist to dog training expert, breaking down the core principles of behavior science and showing how they can revolutionize your training approach. We dive into common training myths, the power of reinforcement, and why understanding the “training triad” is key to transforming both dog and owner behavior. You won't need test tubes or a pair of safety goggles, just sit back with a pen and paper as we take you back to dog training school. In this episode, you'll discover: Training Myths Debunked – Why popular techniques might be doing more harm than good. The Science of Behavior – How operant and classical conditioning can elevate your training. The Training Triad – Annie's framework for building trust and creating lasting results. Reinforcement Wins – How focusing on what dogs love leads to faster learning. Fresh Client Insights – Why clear communication is the secret to happier clients and better-trained dogs. Thanks to my superb guest Annie Grossman. To find out more about Annie and to grab a copy of her book click here now With the new year fast approaching, there's never been a better time to enroll in Dom's coaching program, click here to join Diamond now To add your name to the waiting list for my USA Elite Mastermind click here now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
What happens when you hire someone just like you - but can't coach them? How can you ensure that you learn from this years mistakes, so you don't repeat them in 2025? In this festive episode, I'm joined by the amazing Eve Molzhon, founder of Dog Handler Academy, as we reflect on our big lessons from 2024, and give a sneak peak into some of the exciting things we have planned for next year. Eve opens up about the challenges of hiring and coaching a “mini-me,” the bold pivot to create an enrichment space for dogs who don't thrive in group play, and how she's turning her dog school into an innovative wellness and enrichment centre. Dom get accountability for ‘must-do' outsourcing tasks for early next year, and he identifies the one big thing that contributed to his success this year. We talk about how focusing on client communication and exploring new wellness services can open up surprising opportunities. And...we even learn why a cooking expo turned out to be one of Eve's best marketing moves ever. In this episode, you'll discover: Handling Hiring Headaches – What Eve learned from hiring (and firing) her “mini-me.” Creative Pet Biz Pivots – How turning a training facility into an enrichment center opened new revenue streams. Client Connection Conundrum – Why personalized communication is critical—and how Eve is tackling her 5,000-person database. Out-of-the-Box Marketing – How a booth at a cooking expo brought in more clients than a pet event. A Deep Dive on Dom 2025 Plans – Why his U.S. Mastermind program is his next big move. With the new year fast approaching, there's never been a better time to enroll in Dom's coaching program, click here to join Diamond now To add your name to the waiting list for my USA Elite Mastermind click here now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Are you ready to wind down from a busy year—but not sure how to switch off? Want to know how some of the top pet business owners are preparing to crush 2025? Curious about the wins, struggles, and strategies behind their success stories? In this special holiday episode, I reflect on a transformative 2024 and share exclusive snippets from my Elite UK Mastermind. You'll hear directly from members about the big wins they achieved this year - like scaling from a home-based daycare to a facility with 80 dogs - and the challenges they overcame, like managing team growth, setting higher prices, and creating new revenue streams. Get ready to look back on a year of growth, challenges, and breakthroughs with my awesome Elite Mastermind members. As they share their plans and ambitions for 2025, this episode shows the power of self-reflection, celebrating successes, and looking ahead with excitement and clarity. Tune in to learn about: Scaling Success – How one daycare owner grew from 20 dogs to 80 (and stayed sane). Fixing First – Why mastering foundational systems makes expansion possible. Wedding Wins – How turning wedding dog chaperoning into a business transformed a Mastermind member's year. Accountability Matters – Why Elite's one of a kind supportive community helps business owners dream bigger and charge higher. Dom's Next Chapter – A sneak peek at Elite USA and what's coming in 2025. Don't let the year end without a solid plan for growth in 2025! This is the perfect time to enroll in Dom's Exclusive Diamond Pet Business Developmemt coaching program, click here to join Diamond now To add your name to the waiting list for my USA Elite Mastermind click here now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Are you ready to turn the dreaded January slump into a booming start for 2025? Do you struggle to sell enrichment activities - or wonder if clients will pay for them at all? Want to learn how enrichment add-ons can transform not just your daycare profits but also improve your staff morale, and help you attract more affluent clients? In this special episode, I share an exclusive snippet from a recent webinar with Tim Jackson, diving deep into how enrichment is revolutionizing the pet care industry. Hear how Beethoven - the chaos-causing Labrador - was calmed beyond belief by some simple scent space sessions, and learn how Tim's legendary murder mystery month (complete with bloody paw prints and client-led “Free Freddy” campaigns) helped him create a STAND OUT reputation, this episode is packed with insightful stories and game-changing strategies. Me and Tim also dig into how personalised canine experiences like the Snuffle Café and scent spaces can turn even the rowdiest dogs into calm companions - and your daycare into a premium priced powerhouse. Don't condemn yourself to furry-friend FOMO - tune in now and discover the secrets to being seen and known as an enrichment extraordinaire! In this episode, you'll discover: The Enrichment Edge – How tailored activities can create calmer dogs, happier staff, and premium-priced services. Pricing Done Right – Why charging for enrichment is key to turning your daycare into a thriving business. Marketing Made Simple – How to package and promote your enrichment programs to attract affluent clients. The Magic of Themes – Discover how monthly themes like pirate month and murder mysteries can skyrocket client engagement. Tim's Transformation – How Tim Jackson went from overwhelmed to owning an award-winning daycare—and tripling his profits! If you're inspired by Tim's amazing story, join the 60+ doggy daycare owners already transforming their businesses with Enrichment University. Head to www.enrichmentuniversity.com to enroll today and claim your founder's offer before it's too late! To add your name to the waiting list for my USA Elite Mastermind click here now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Have you started mapping out your 2025 pet business battle plan? Wondering what it really takes to attract affluent clients who are happy to pay top dollar? Have you planned out your conference season calendar, but don't want to see the same old speakers churn out presentations you've heard a hundred times? Then tune in because this week I'm sharing all the details about my upcoming Dog Daycare Business Bootcamp, which is happening in January 2025 in Orlando. Over two intense days, I'll help you create a personalised pet business blueprint to smash your 2025 goals. Whether it's attracting high-value clients, scaling your services, or building a membership model that brings in consistent revenue, this event is designed to transform the way you run your business. You'll also get a sneak peek into what makes my bootcamps so impactful as I share highlights from my 2018 events, where dog walkers and trainers discovered life-changing marketing and business strategies. Long story short, I'm able to cut through the fluff and show you how to attract clients who are happy to pay premium prices, leaving you to focus on doing more of what you love. If you're ready to level up and dominate 2025, then tune in to see whats in store at my January bootcamp, then grab your ticket by clicking here now To add your name to the waiting list for my USA Elite Mastermind click here now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Have you heard of scent spaces? They're the hottest new trend taking doggy daycares by storm - and for good reason. These small but mighty rooms are turning unused spaces into revenue-generating, behavior-calming, tail-wagging goldmines. In this episode, Dom Hodgson reveals how scent spaces can transform your daycare into the talk of the town. Joined by Tim Jackson, who's seen firsthand the power of this innovation, Dom breaks down why scent spaces are the ultimate upgrade for any facility. Whether you want calmer, happier dogs, more impressed clients, or a premium service that sets you apart from competitors, this is the podcast that dishes the dirt on daycare scent spaces.. What you'll learn in this episode: How to Create a Scent Space – Everything you need to know, from materials to design, to set up your first scent room. The Science Behind the Sniff – Why scent enrichment works and how it improves dog behavior and mental stimulation. Big Results in Small Spaces – How even the tiniest rooms can become major assets for your daycare. The Velvet Rope Effect – Why exclusive, premium services like scent spaces leave clients raving and coming back for more. Sniffing Out Profits – Real-life success stories of how scent spaces drive new revenue streams and client loyalty. Want to get started quickluy with a scent space in your facility? Click here to grab our special Black Friday offer NOW To add your name to the waiting list for my USA Elite Mastermind click here now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Tired of digital overwhelm and craving real-world connections? Wondering how use live events to create loyalty that no Facebook campaign ever could? In this episode, I dive into the power of live events - whether they're community open houses, themed daycare activities, or professional expos like the ones we've been attending. I share the lessons I've learned from hosting and participating in events that have inspired connection, sparked new ideas, and created lasting loyalty among clients and teams alike. You'll also hear from Eve Molzhon of Dog Handler Academy, who highlights how in-person networking and events have helped dramatically grow her own busineses. We also chat about our own event calendar for 2025... stay tuned for more details... Tune in to discover: The Power of Live Events: How they foster connections, loyalty, and innovation. Event-Based Enrichment: Creating activities that excite clients and dogs alike. Networking Know-How: Eve's strategies for making the most of expos and live gatherings. Engaging Your Team: Why events are key to improving staff morale and buy-in. Real-World Examples: Success stories from events that turned attendees into lifelong fans. To grab a ticket for IMPACT 2025 click here now To Enroll in Enrich University - and get the special launch offer - click here now To add your name to the waiting list for my USA Elite Mastermind click here now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Are you struggling to attract affluent clients who are willing to pay what your services are worth? Wondering how to position your daycare as the go-to premium provider in your town? Curious about how enrichment can transform your business and build loyalty? In this episode, I take you behind the scenes of the Enrich University launch and share the game-changing enrichment strategies that are helping daycare owners elevate their businesses, and make more money with fewer clients... Whether you're offering enrichment already or just starting out and clueless about upsells, I reveal how to design, deliver, and sell these premium services to affluent clients ,who are eager to invest in their dog's well-being. Plus, hear why enrichment isn't just a passing trend—it really is the future of pet care. You'll also learn how the right marketing, pricing, and service design can help you attract the kind of clients who make running your business a joy. If you're ready to build a premium, high-profit, low-stress business model, this episode is packed with practical tips and inspiration to get you there. Tune in to discover all about: * Enrichment Essentials: Why personalised activities excite dogs, engage staff, and attract affluent owners. * Pricing for Profit: How premium pricing ensures long-term sustainability and attracts the right clients. * Marketing That Converts: Proven ways to position your daycare as the most desirable option in your area. * The Affluent Client Advantage: Why targeting high-value customers makes growth and profitability easier. * The Future of Daycare: How enrichment services can transform your facility and set you apart. If you're ready to move beyond the basics and build a standout pet business, this episode is your roadmap to success! To Enroll in Enrich University - and get the special launch offer - click here now To add your name to the waiting list for my USA Elite Mastermind click here now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
In this special episode, I'm coming to you live from the Hershey Lodge, home of the Pet Boarding and Daycare Expo. I'm joined by one of my Elite mastermind members, Tim Jackson, who is also my Enrich U partner and pet care pioneer. Together we share the buzz from the expo floor, the excitement surrounding our brand new enrichment program, and the lessons learned from connecting with passionate pet business owners ready to take their daycare services to new heights. I also share a snippet on the power of storytelling from one of my seminars and Tim reveals what the expo experience is like as a first-timer. Tune in to get an insider's look at what it really takes to stand out in the competitive world of pet care and keep clients coming back for more. In this episode, you'll discover: Enrichment Essentials: Discover how themed activities and playful experiences can boost loyalty and transform your daycare. Story Time: Hear how you can harness the power of storytelling to engage and excite your clients in a seminar sneak peek! Hershey Highlights: The surprising insights Tim and I picked up from pet care pros on staying ahead of the curve. From Services to Sensations: Practical tips to turn everyday offerings into unforgettable experiences for clients and dogs alike. Community Connections: See how Enrich U helps pet pros build strong bonds, foster learning, and bring enrichment to life. Tim and I are doing a LIVE webinar this week all about how to add premium enrichment experiences in your daycares. To sign up for the webinar click here now To add your name to the waiting list for my USA Elite Mastermind click here now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Do you need more specialist help as you scale up your business? Wasting money on (bang-average) courses and coaches that just don't deliver? In this episode, I pull back the curtain on my journey from dog walker to pet business leader, sharing the no-BS lessons I've learned from investing (and sometimes losing) thousands in coaching programs. As always, I try to tell it like it REALLY is: what worked, what didn't, and why finding the right mentor and peer group is more crucial than any “secret formula" the gooroos try to sell you... You'll hear about the key moves that made the biggest difference to my business AND my life - like my decision to quit throwing money at fancy marketing tools I never used, or the moment I pivoted from a failed online store and launched a series of game-changing coaching programs, and why I invest thousands of dollars and travel thousands of miles each year to be a part of a TRUE pet business mastermind. In this episode, you'll discover: • Mentorship Mastery: How I learned to invest wisely in the right mentors who align with my values. • Turning Mistakes into Momentum: The costly lessons that caused me to press reset on my business direction. • The Power of Accountability: Why structure, guidance and lazer focused goal setting are essential for sustainable growth. • Finding Your Focus: Why cutting out distractions will SPEED up how you build a brand. • Game-Changing Growth: How the right mastermind group can unlock new levels of success. If you're done with dabbling and ready to go all-in, I've got the hard-earned insights to help you make your next move the right one. To add your name to the waiting list for my USA Elite Mastermind click here now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Struggling to turn your pet care offerings into premium experiences? Want to charge more for your amazing services, but you suck at selling? Curious how enrichment can help you stand out and boost profits? In this episode, I take you behind the scenes at the recent Pet Care Enrichment Summit, and reveal the innovative enrichment strategies that are reshaping the pet care industry. You'll hear snippets from an insightful roundtable discussions with zookeepers, to secrets from expert dog trainers and daycare owners. And you'll hear real-life success stories that highlight how enrichment can take your business to the next level. If you are desperate to deliver more personalized services, elevate the quality of care you provide, and significantly boost your profits then enrichment activities are the golden key that will deliver all that! Whether you want to make enrichment a cornerstone of your daycare, or simply spice up your current pet care offerings, these insights from the 2024 summit speakers will inspire you to take action. In this episode, you'll hear from Australies number #1 puppy trainer Amy Smith, Dog daycare experts Mark Klaiman and Eve Molzhon, dog trainer Adam Delderfield, and Zoo Keepers Callan Smith and Nicole Hatcher. Tune in to discover: • Enrichment That Stands Out: Why adding enrichment isn't just an 'nice' extra - it's your secret weapon to outshine the competition and boost profits • Sell the Value: How to make your clients see enrichment as a must-have service they're excited to pay for. • Real-Life Wins: Hear how other pet businesses are crushing it with enrichment, and how you can too. • Build a Rockstar Team: The key to getting your staff fired up and ready to deliver game- changing enrichment experiences. • Summit Sneak Peek: How to be first in the queue for tickets at next year's spectacular, business-boosting summit! If you're ready to elevate your pet care business and offer top-tier services, this episode is a must-listen! Grab your early bird ticket for the Pet Care Enrichment Summit at enrichmentsummit.com and secure your spot today! Click here to secure your place at next years summit - early bird offer ends Sunday midnight... You can learn more about Enrich University and how it can help transform your pet business by visiting petbusinessmarketing.com/enrichU A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Tired of feeling like your business owns you instead of the other way around? Sick of firefighting and handling every little issue yourself? Want to actually enjoy the freedom that running a successful business is supposed to bring? Then sit back and enjoy this no-nonsense episode, where Dom lets you in on the secret that separates the frazzled business owners from the ones living the dream: processes. That's right—getting systems in place is the key to ditching the chaos and finally getting some freedom back. Recorded live from the 2022 Impact event, this extract will show you how implementing simple, rock-solid processes can help you stop working in your business and start working on it. Imagine how it would feel to be able to reclaim your time and peace of mind, all while ensuring your clients get the same high standards you're known for. In this episode, you'll discover: The Power of Processes: Why you need them, and why flying by the seat of your pants won't get you to the next level. Marketing Machine: How a streamlined marketing process can bring in leads without you lifting a finger. Delegation Without Fear: Learn how systems let you hand over the reins while still maintaining total control. Process = Profit: Small tweaks to your systems that can make a massive difference to your bottom line. Truth is, if you want to grow faster and go further, then you need to stop being your business's employee- listen to this episode and start being the boss your business needs. If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. You can learn more about Enrich University and how it can help transform your pet business by visiting petbusinessmarketing.com/enrichU A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Curious about how to position yourself as the go-to premium pet service provider? Feeling like you're working harder than ever but not seeing the financial rewards? Struggling to raise your prices without scaring clients away? In this episode, Dom tackles one of the most important—and often overlooked - aspects of running a successful pet business: Premium Pricing. He shows why you shouldn't be afriad of raising prices, and you how your pricing and positioning can set you apart from the competition and attract affluent clients, who are willing to pay top dollar for high-quality services. Listen in as Dom breaks down why most pet businesses are undercharging and how you can avoid this all-too-common mistake. He also shares actionable strategies for marketing your business effectively and building a personal brand that commands higher prices. Whether you're a doggy daycare owner, dog walker, trainer, or groomer, this episode is packed with tips to help you transform your pricing strategy and boost your profits. In this episode, you'll discover: Price with Confidence: Why raising your rates is the key to attracting high-value clients. The Power of Positioning: How to market your services as premium offerings that stand out from the crowd. Mindset Mastery: Overcome limiting beliefs around pricing to grow a more profitable business. Marketing Like a Pro: Use expert-enhancing marketing materials to position yourself as the go-to provider in your area. Packaging Your Services: How to bundle your services in a way that reflects your true value and expertise, so you can charge what you're worth. You can learn more about Enrich University and how it can help transform your pet business by visiting petbusinessmarketing.com/enrichU A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Struggling to find your niche in the pet care industry? Feeling stuck in the same routine and want to elevate your services? Curious how to transition from basic services to a high-end specialist offering? In this episode, I sit down with Harriet Goodall, one of my Elite Mastermind members, to talk about her incredible journey from dog walker to a successful specialist trainer. Harriet shares how she made the transition into the gundog niche and how she quickly re-established her business after relocating to a new area. Harriet reveals the key marketing strategies that helped her grow her business, build trust with premium clients, and charge higher prices—all while focusing on her passion for working with gundogs. Tune in to discover how to: • Nail Your Niche: Learn how specializing in a specific service skyrockets your success and sets you apart from competitors. • Master the Move: Discover how to seamlessly relocate and relaunch your pet business without losing momentum. • Premium Pricing Power: Uncover the strategies to double your rates and attract high-paying, quality clients. • Marketing that Matters: Find out how Harriet filled her classes fast using targeted marketing that speaks directly to your ideal clients. • Elevate with Expertise: Learn how to position yourself as the authority in your niche, drawing in clients who value your skills and expertise. I also check in with my good friend Eve Molzhon, who is hosting a business leadership summit in Chicago this month. Find out more about Eve's summit here. Huge thanks to our listeners for tuning in! And thanks to Harriet for being such a fantastic guest! You can find more about her services by clicking here now You can learn more about Enrich University and how it can help transform your pet business by visiting petbusinessmarketing.com/enrichU A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Are you ready to take action and transform your pet business with enrichment? Feeling inspired but unsure of how to implement all the incredible ideas from the recent Pet Care Enrichment Summit? Want to ensure you don't get left behind as the pet care industry evolves? In this episode, I'm joined by my pet biz buddy Tim Jackson to dive deep into how YOU can turn all your enrichment ideas into reality with Enrich University. Tim shares his personal experiences of building an enrichment-focused pet care business and reveals the secrets to success that will help you put everything you've learned into practice. From sharing how to overcome financial challenges to creating an enrichment experience that engages dogs, staff, and clients alike, Enrich U will galvanise your daycare. You'll discover: • Real-Life Enrichment Success: Hear how Tim went from a struggling pet care provider to the dean of Enrich U. • The Power of Commitment: Learn why committing to an enrichment model can transform your business and help you stand out in your market. • Overcoming Obstacles: Find out how to tackle the financial, staffing, and marketing challenges that come with offering premium enrichment services. • Creating a Signature Experience: Discover how to craft an enrichment program that keeps clients coming back and makes you the go-to pet care expert in your community. • Building an Enrichment Mindset: Learn how to shift your mindset to prioritize enrichment, ensuring that your business stays ahead in an increasingly competitive pet care market. You can learn more about Enrich University and how it can help transform your pet business by visiting petbusinessmarketing.com/enrichU A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Are you ready to elevate your pet care business with the latest enrichment strategies? Want to know how top industry leaders are revolutionizing their services? Curious how you can implement these techniques in your daycare or training facility? Then grab a notebook because in this weeks show I review the highlights from the first-ever Pet Care Enrichment Summit, where top pet care professionals including Mark Clayman, Eve Molzhon, Diane Lavati, Tim Jackson, and Amy Hillis, along with zookeeper Lucy Starbuck, shared their cutting-edge ideas and experiences. You'll get a sneak peek into the best insights, key lessons, and the creative strategies that are changing the game in pet care. Tune in to discover: Enrichment Evolution: Learn how facilities are tailoring their services to meet the unique needs of each dog. From Mistakes to Mastery: Hear how pet business owners can transform their operations and overcome common challenges. The Power of Play: Discover the five pillars of enrichment and how they can boost engagement and satisfaction in your pet facility. Industry Connections: Find out how networking with fellow pet care professionals can open new doors for your business. Zoo-Wee-Mama: Find out what zookeepers have been doing for years to enrich the lives of animals and how you can apply these ideas to your pet care business. Enrol in Enrich U - What is the HOT new canine enrichment curriculum transforming dog daycare operations? Find out in this weeks show... A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. Not signed up for the Enrichment Summit yet? Click here to fix that now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Do you want to offer more stand out services and be known as the 'top dog' pet care providor in your town? Do your services lack that something extra special you feel you need to add, so you can charge higher priced services? Then you need to learn how to schedule, structure and sell enrichment activities. Enrichment is the key to unlocking the next phase of your business growth, which is why you should grab a ticket to upcoming pet care enrichment summit. Today I chat to my Elite client and pet biz buddy, Tim Jackson, to preview the show and explore the transformative power of enrichment in the pet care industry. Tim also gives us a sneak peak into the presentation he is delivering next week at the summit, which is about the five pillars of enrichment, and he shares his strategies for getting staff excited and engaged with new enrichment programs—key for any pet care facility looking to stand out. I also dive into my own personal journey, explaining how enrichment revolutionized my dog adventure business and helped me to deliver better services for both pets and their owners. In this episode, you'll discover: Enrichment Evolution: How incorporating enrichment can help doggy daycare owners, pet sitters, and dog walkers leap ahead of the competition. Staff Engagement Tips: Learn how to get your team excited and on board with your enrichment program. Insider Summit Preview: A sneak peek at the incredible presentations and insights Iined up for the Virtual Enrichment Summit. Maximizing Client Value: Find out how to charge more by offering engaging, enriching experiences for the dogs in your care. The Power of Learning: Why continuous education, like the Enrichment Summit, is the key to staying ahead in the pet care world. Industry Networking: Discover how this virtual event brings together pet care pros from across the globe to share game-changing ideas. Don't miss out! Head over to enrichmentsummit.com to grab your ticket and get access to life-changing tips for your business. A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. Not signed up for the Enrichment Summit yet? Click here to fix that now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
In this episode Dom is on the road and sharing my first experience of Edition Dog Live. Here I caught up with my Elite client Pete Stevens, the developer of the Paw Pal app. Pete shares how the Paw pal booking, staffing and invoicing app can help pet businesses better organise your diary, to give owners more time for the important stuff. I also speak to Sarah Roper, the multi-dog maven, as well as Alex from Poorly Paws about what how they got their awesome first-aid kit for dogs product to market. In this episode, you'll discover: Market Research Tip: Discover how you can find out what is going on in YOUR town by simply hopping in your car, and driving around Enrichment Education Opportunity: How the upcoming Pet Care Enrichment Summit can help improve your buisness Maximizing Event Exposure: Learn how to use industry events to gather inspiration, network, and keep up with industry trends. Transforming Services with Technology: Find out how pet care pros are using cutting-edge tools like the Paw Pal app to enhance their operations. Leveraging Strategic Partnerships: Understand the value of building relationships with complementary businesses to boost your client base. The Power of Continuous Learning: Discover why investing in ongoing education can keep your business ahead of the competition. Click here to grab a ticket for the upcoming Pet Care Enrichment Summit Find out more about the Pawpal app by clicking here Find out more about Sarah Roper and her multi-dog maven services here Find out more about Poorly Paws First Aid kit by clicking here A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Are you struggling to convert leads into appointments for your doggy daycare or pet business? Wondering how to leverage AI to automate your client engagement and free up your time? Can AI-powered tools really handle inquiries behind the scenes 24/7? Yes they can! And in this follow-on episode, Josh Hightower returns to share how pet business owners can integrate AI-driven tools to streamline your marketing efforts and convert more leads into booked appointments. We dive deep into the power of AI assistants, discussing how they can handle client inquiries, automate follow-ups, and even help pre-qualify leads—allowing you to focus on what you do best: providing exceptional pet care, and growing your business! Josh also shares real-life examples of how AI has transformed customer engagement in his businesses, including the benefits and challenges of using bots to manage client communications. Episode Highlights: AI-Driven Engagement: Discover how AI assistants can manage client inquiries around the clock, ensuring you never miss an opportunity. Streamline the Booking Process: Learn how to use AI to convert leads into appointments without lifting a finger. Optimize Your Follow-Ups: Understand how AI can handle lead nurturing, moving prospects closer to booking without overwhelming them. Leverage Social Media with AI: Find out how to use AI bots on social media to capture and convert interest into actionable leads. Tapping into Hidden Revenue: Explore the potential of reactivating old leads and past clients using AI-driven messaging. Instant IMPACT: Join the Pet Biz Suite challenge to get hands-on experience with these AI tools and see how they can transform your business. Go to petbizsuite.com/challenge to secure your place now! Thanks again to Josh for being an amazing guest for the second week running, you can get started with PetBizSuite now by going to petbizsuite.com/speed A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Feeling overwhelmed by the constant need to stay on top of client inquiries? Struggling to respond to leads quickly and effectively while managing your daily operations? Wondering how to leverage technology to streamline your pet business and boost bookings? Then you're in the right place! In this weeks show Josh Hightower joins me to share his insights on how AI automation can transform your pet business operations, and dramatically speed up client conversions. Josh, my Pet Biz Suite partner and a fellow mastermind member, has been on the cutting edge of integrating AI into his business practices. We deep-dive on the game-changing potential of AI tools that can work behind the scenes in your business 24/7, ensuring every lead is engaged with and no opportunity is missed. AI booking assistants can manage client interactions across multiple channels, including missed calls, social media, and website chat. We explore the benefits of these tools, from maintaining consistent engagement to boosting your booking rates, all while you focus on what you do best—caring for pets. Tune in to discover more about; Speed to Lead: Why responding to leads within five minutes can make or break your conversion rates. 24/7 Client Engagement: How AI bots can handle client inquiries around the clock, ensuring no lead goes cold. Smart Bot Training: Learn the importance of properly training your AI assistant to provide accurate and helpful responses. Streamline Operations: Find out how AI can take over repetitive tasks, freeing up your time for more critical business activities. Hassle-Free Automation: Josh discusses the common challenges in setting up AI systems and how to overcome them effectively. Join us as we delve into how AI can be a powerful ally in elevating your pet business, making it more efficient, responsive, and successful. Instant IMPACT: Join the Ai Automation booking bot challenge now, and get hands-on experience with these AI tools and see how they can transform your business. Go to petbizsuite.com/challenge to secure your place now! Thanks to Josh for being an amazing guest, you can get started with pet biz suite at petbizsuite.com/speed. A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Feeling uncertain about how to scale your doggy daycare without compromising on quality? Struggling to ensure your staff are fully prepared for first-aid emergencies? Wondering if your pricing strategies are truly maximizing profitability? Then you've come to the right place as in this episode, Eve Molzhon joins me to share her expert advice on how to navigate these challenges. Eve will be the keynote speaker at Dominic's Impact Summit 2025 event, focused on the pet boarding/daycare industry. We discuss the importance of prioritizing safety, avoiding discounts, and not overexpanding too quickly in your pet care business Eve shares the story of her various business ventures which include Dog Handler Academy online training, Dog School of Minnesota, 2 boarding facilities, and a non-profit. Phew! Episode Highlights: Prepare Your People Professionally: Discover the critical importance of first aid training tailored for doggy daycare staff. Grow Smart, Grow Safe: Why new facility owners should focus on the safety of pets, staff, and their facility rather than bright shiny – and unnecessary objects Profit Without Discounts: Understand the power of strategic pricing and how to avoid the trap of unnecessary discounts. Slow and Steady Wins the Race: Eve shares why you shouldn't overexpand too quickly, bigger is not always better – and can lead to more issues Get Disaster Ready: The value of regular safety drills to keep your team ready for any situation. Instant IMPACT: Find out more about what Eve will be sharing when she headlines the show at next years Pet Busines Success Summit! You can add your name to the IMPACT waitlist by clicking here now You can register for the upcoming Pet Care Enrichment Summit by clicking here now If you're ready to take your pet business to the next level 'safely' , don't miss this episode packed with essential tips and strategies for smart and sustainable growth! Thanks to Eve for being an awesome guest, you can find out more about Dog Handler Academy by clicking here now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Feeling overwhelmed by the daily grind of running your pet business? Struggling to find the time for a break, let alone plan your next big move? What if stepping away could actually be the secret to unlocking your next level of success? In this “Postcard from America” episode, I return from my latest trip to the USA with a suitcase full of inspiration, and practical strategies to help you recharge, refocus, and reignite your passion for your business. Episode Highlights: The Breakthrough Power of Taking Breaks: Discover how taking time off can transform you into a sharper, more creative business owner—and why it's essential for long-term success. Turning Ordinary Into Extraordinary: Learn how Dom's unforgettable experiences in New York City, from the Empire State Building to the Stardust Diner, can inspire you to add that “wow” factor to your pet services. Simplify to Amplify: Uncover the surprising power of the “less is more” approach, inspired by Broadway's best, and how it can streamline your offerings for maximum impact. Plan Now, Profit Later: Get ahead of the competition with Dom's insider tips on preparing for the upcoming holiday seasons, ensuring your business is primed and ready to thrive. Feeling burned out? Tune in to hear how a little time away can make all the difference in your business—and your life. A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Have you thought about adding doggy wedding services to your business offering? Curious about what a canine wedding concierge does, and what you would charge for new venture? Do you need to do different marketing for a wedding service, than a regular pet care service? If you would like to offer wedding services, but don't know where to start, then buckle up because today Dom is talking to the 2024 PBIC Marketer of the Year, Tamsin Rodgers. Tamsin shares her journey from running a dog walking business in the Lake District to launching a highly successful, premium dog wedding service. Learn how Tamsin leveraged local partnerships, strategic marketing, and creative ideas to grow her business and win the prestigious award. In this episode, you'll discover: From Dog Walks to Doggy Weddings: How Tamsin expanded her business with a unique service. Strategic Partnerships: How Tamsin exploited Dom's 'White-Hot Centre' networking plan to double their wedding business Marketing Magic: Using innovative promotions to attract new clients and boost visibility. Community Engagement: Creating a loyal client base through exceptional service and memorable experiences. Why Increasing Prices, Increases Confidence: How Tamsin overcome self-doubt and took bold steps to grow the business. The K9 Wedding of the Year: How Tamsin and husband Nigel organiszed a successful dog wedding event and leveraged it for maximum publicity. The Challenge of Growing Two Pet Businesses: Balancing multiple services and managing staff effectively. Tune in to hear Tamsin's inspiring story and discover how to innovate in your pet care business! You can find out more about Tamsins award winning wedding services by going to Dapper Dogs Wedding Services A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Todays awesome guest is Bill Betts who runs Pet Passion to Profit, a coaching group for dog groomers. Bill used to be a policeman but left the force in 2021 after mental health struggles. Whilst in the force he had been helping his wife Emma out with her busy grooming business A to Z Animal Care. He joined a business accelerator program in 2020 which sparked an entrepreneurial shift, and set him off in a coaching direction, which led to his current role as a business coach to dog groomers all over the U.K. Tune in to discover; Bills Business Journey: Hear how he transitioned from being a police officer to helping dog groomers run better businesses after experiencing burnout in his wife's grooming business. Finding the Gold in Grooming: Bill says pricing is the biggest struggle - he shares how he helps overcome the fear of raising prices Mindset Matters - He also does a lot of work with his clients building up their self-worth, and creating boundaries with customers Why the Coach has a coach - Bill shares how a mentors outside perspective can help identify blindspots and opportunities in your business Creative Community Building: How Bill has curated a supportive and engaged community of pet groomers And much more! You can find out more about Bills coaching by going to Petpassion2profit Click here to get my FREE report about how to add a membership to your pet business. A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
Does marketing your pet business make your feel overwhelmed and overworked? Are you tired of running ever faster on the social media treadmill, but getting ZERO return? Would you like to learn a better, easier way to market your pet business, that your competitors would NEVER do? Then you are in luck, because in this weeks episode I am sharing five 'Old-School' marketing methods that you can start using TODAY to help you more easily attract better clients. Tune in to discover; The Power of Networking - How to do networking that works for YOUR business. Find the white-hot centre of influence that creates a feeder network for your business. Why Email marketing is STILL the GOAT - Don't beleive the social media gooroos who tell you to post more, share more, blog more! All you need to make more money is to send more emails... Writing Your Own Reputation - Why article writing is a great way to position you (and your business) as the expert pet care option. If you don't know how or what to write, then Dom has the answers Selling without Sleaze - Most pet professionals think they are promoting thier services, but really they are talking to no-one about anything. When you learn how to sell, then sales soon follow... Paper and Ink Profits - Why you need offline marketing channels that connect your business with local dog owners who don't use social media, and how a newsletter is almost as good as a business book... And there's even a bonus tip about how to use FREE stuff to generate more sales. This is a packed episode that will be music to the ears of any pet business owner who feels they are wasting time and money marketing only online... If you want to learn how to automate your pet business, then join the FREE webinar I'm delivering on Thursday. Click here to register A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
What were the big pet business boosting takeaways that the attendees learned at IMPACT 24? You'll find out in this weeks show, because this is part 2 of the behind the scenes at the Pet Business Success Summit! Tune in to discover; How to Systemize for Success: How speaker Adam Delderfield wowed the crowed with his customer journey map Canine Wedding Niche: How PBIC Marketer of the Year inspired attendees with her new business Social Media Success: Attendees learned how to write like they speak, which will improve all content Pet Biz Origin Story Secrets: Why your origin story is the key to connecting with distressed dog owners in your town Authority Armour: How to build a suit of expertise that enables your services to shine brighter than the competition Sales without Sleaze: Selling your pet services shouldn't make you embarrased OR uncomfortable, find out how attendees got the fix for this... How Events Can Inspire: Everyone went away from the event with clarity and confidence. Want to feel the same way about your business? Then make sure you add your name to the waiting list so you are the first to hear when tickets are released Click here to get on the waiting list now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
It's time to go behind the scenes at the IMPACT 2024 Pet Business Success Summit! You'll hear from the attendees and speakers about the amazing seminars, networking opportunities, the actionable plan they took away, and the 'feel-good' factor that only happens at a Dom Hodgson IMPACT event! Grab your ticket for next years IMPACT by clicking here now Get ready to discover; * Why Batman, Spiderman, Supergirl and the Hulk turned up at IMPACT 2024... * Why you need a 'Superhero' origin story, that tells clients WHY you do, what you do... * How Adam Delderfield blew everyone with his 'Customer Journey' seminar. * What is your most potent superhero power - and how you can use it make your business WAY more profitable * How to construct your Authority Armour so you are seen and known as the local 'expert' pet pro You'll hear from attendees who had their business transformed at IMPACT, and I also share more about the IMPACT 2025 keynote speaker Eve Molzhon from Dog Handler Academy... Want to join me, Eve and all the other attendees at IMPACT 25? You are in luck because early bird tickets are available NOW. Click here to get yours now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
IMPACT 24 is here which means that ambitious pet business owners from all over the world will make the pilgrimage to the Grand Hotel to enjoy two full days of pet business marketing magic in the wonderful city of Sunderland! It also means the Pet Business Inner Circle marketer of the year will be crowned, so in this weeks show I'm going to share the presentations from the six awesome pet business owners who entered the competition. You'll hear from; * Caroline Sammon from Rebarkable adventures as she shares how she took the lessons learned at IMPACT 23 to Disnify her premium dog walking business * Teenage Gundog Tamer Harriet Goodhall talks about how she busted out of her comfort zone and nailed the marketing in her now location * Jessie and Jo from Cwtch Animal Homestay talk about locking in customer loyalty at their adventure dog park, whilst also building excitement for their new dog hotel! * 2023 winner Tim Jackson shares how he bounced back from adversity in his business, and rebuilt his team and his client base using breakthrough online and offline marketing strategies. * Tamsin Rogers from Ambleside Dog Walker shares how she successfully launched a luxury wedding canine concierge service by tapping into the white-hot centre strategy * How Maria and Pete from the Sighthound Savoy captured (and now own!) the pet sitting niche for Sighthounds, greyhounds and whippets. This is a hugely inspiring episode and you'll get a TON of ideas from listening to the six amazing presentations. But, who will win the prestigious Pet Business Marketer of the Year award 2024? Find out in next weeks show... A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now
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