The Poodle to Pitbull Pet Business Podcast

What really happens when you get 60+ ambitious pet business owners in a room together and get to work? Can two days away from work genuinely change the direction of your business? And why do so many owners leave events like IMPACT 2026 with clarity – and the action plan – they've been chasing for years? In this episode, I'm recording LIVE from Orlando after an incredible week that included a mastermind meeting, theme parks of both the Disney and Universal varieties, and — most importantly — IMPACT 2026: How to Disnify Your Dog Daycare. After months of preparation, ticket pushing, and speaker sorting-out, the event delivered in every possible way. You'll hear directly from attendees as they share their biggest takeaways such as launching induction programmes that are guaranteed to boost retention, finally understanding the keynote speaker's EBITDA framework to prepare their businesses for sale, and the importance of stepping out of "worker bee" mode and into true CEO leadership. The room was packed with engaged, growth-focused owners who truly committed to taking action on what they learned. I also share details about the launch of the Dog Daycare Success Academy, the next evolution of my coaching programme, and why this new structure is designed to help serious daycare owners build stronger, more scalable, systemised businesses. In this episode, you'll discover: The Induction Programme Breakthrough – How better onboarding increases retention and revenue. From Operator to Owner – Why stepping into the CEO role unlocks growth and freedom. EBITDA and Exit Strategy Thinking – How building for sale makes your business stronger today. Systems for Everything – Why documenting what's in your head is critical for scalability. The Power of the Live Event Room – What happens when ambitious pet pros challenge and inspire each other. If you want to learn more about the newly launched Dog Daycare Success Academy, click here now If you want to be the first to find out when tickets are released for IMPACT 2027 then click here now To grab a copy of my latest book Mission Enrich, click here now  Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

Is "luck" really holding your pet business back — or are you simply missing the right systems and opportunities? What can Disney teach you about making more money while creating better client experiences? And how can small tweaks to your offers dramatically increase client spend, loyalty, and retention? In this episode, recorded while I'm preparing for IMPACT 2026, I'm continuing my deep dive into business and marketing lessons from the House of Mouse. Using real examples from Disney parks, hotels, and dining experiences, I break down how world-class businesses maximise customer value without it feeling pushy or salesy. I explore why offering premium upsells isn't about squeezing more money out of clients — it's about giving them better choices. I also unpack how perks and incentives drive repeat business, why testing promotions is critical for growth, and why many pet business owners accidentally become the bottleneck in their own marketing by assuming clients "won't go for it." In this episode, you'll discover: The Power of Premium Upsells – Why offering higher-tier services increases revenue and improves client satisfaction. Perks That Drive Loyalty – How small, strategic bonuses encourage repeat bookings and memberships. Give Clients Options, Not Limits – Why combining add-ons and service ladders maximises lifetime value. You Are Not Your Client – How assumptions about what clients want can hold your business back. Storytelling That Sells – Why detailed, emotional service descriptions dramatically increase perceived value. Seriously, if you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then my Elite Pet Business Mastermind is what you need. If you want to be the first to find out when tickets are released for IMPACT 2027 then click here now To grab a copy of my latest book Mission Enrich, click here now  Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What can a theme park teach you about building a more profitable, memorable, and sellable pet business? Why do some companies create loyal fans while others struggle to hold attention? And how can small experience-driven details dramatically increase client loyalty and lifetime value? In this episode, I'm deep in preparation mode for IMPACT 2026 and heading back to Orlando, which means Disney is front and centre in my thinking right now. So, I'm sharing some of the biggest marketing and business lessons I've picked up from my visits to Walt Disney World — and how these same ideas can transform the way you attract, wow, and retain clients in your pet business. I dive into the concept of building anticipation before clients experience your service, why successful businesses are designed to last long after the owner steps back, and how creating special moments for your most loyal clients builds deeper emotional connections and stronger word-of-mouth marketing. In this episode, you'll discover: The "Beyond the Berm" Effect – How building anticipation before clients enter your world increases perceived value and excitement. Built to Last Systems – Why sustainable marketing, staffing, and operational systems create long-term profitability and business stability. Designing for the Future – How building assets and infrastructure now increases your business value and saleability later. Creating Superfans – Why rewarding and recognising your most loyal clients builds deeper relationships and stronger referrals. Experience Layers that Drive Loyalty – How small, thoughtful touches create unforgettable client experiences. Tickets for IMPACT 2026: How to Disnify Your Dog Daycare Business are almost gone, with sales closing soon. Tickets are still available for IMPACT 2026: How to Disnify Your Dog Daycare Business, happening February 16th–17th in Florida. This event is designed to give you the real-world Fast Pass for your business To grab your ticket go www.petbusinessmarketing.com/impact2026 Seriously, if you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026 To grab a copy of my latest book Mission Enrich, click here now  Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What separates pet businesses that are simply "good" from those people talk about, remember, and proudly recommend? Why do LIVE (in-person) experiences build deeper trust than any advert, post, or email ever could? And in an increasingly automated (and ai obsessed) world, how can you still creates real connection with your clients? In this episode, I'm just hours away from the early-bird deadline for IMPACT 2026, and I'm joined by my Enrich U partner, Elite Mastermind member, and IMPACT speaker, Tim Jackson. Together, we dig into one of the most powerful — and most overlooked — growth tools in the pet industry: live experiences. I share how events have shaped every major turning point in my own business journey, from handing out leaflets in a pet store in the early days, to touring the UK with seminars, to running masterminds, summits, and experiential business events today. Tim shares why attending Impact and other events like it consistently leaves business owners more confident, more inspired, and more ready to take decisive action. We also explore why, in an era of AI, automation, and digital noise, real human connection, storytelling, and shared experiences are becoming the ultimate differentiator for premium pet businesses. In this episode, you'll discover: The Experience Advantage – Why live events build stronger client and community loyalty. Information and Implementation – How interactive environments turn ideas into action. Human Connection in a Digital Age – Why real-world engagement is becoming more valuable, not less. Brand Elevation Through Experience – How standout businesses create stories clients share. What Makes Impact Different – Insights from inside the room with past attendees and speakers. Early bird tickets are still available for IMPACT 2026: How to Disnify Your Dog Daycare Business, happening February 16th–17th in Florida. This event is designed to give you the real-world Fast Pass for your business To grab your ticket go www.petbusinessmarketing.com/impact2026 Seriously, if you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026 To grab a copy of my latest book Mission Enrich, click here now  Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

Do you feel like you're doing everything "right" — yet still progress in your pet business is slow and frustrating? What if business growth didn't have to be a long, slow climb, but a sprint to the top of the pile? And what would change if you could skip the line and position your pet business at the front of the pack? In this episode, I'm back at my desk after a busy few weeks of travel, meetings, and event planning to share a simple but powerful idea: the Fast Pass. Borrowed from theme parks like Disney and Universal, a Fast Pass lets you bypass the queue and get where you want faster. I explain how the same principle applies to business, why time is the most valuable resource you have, and why the traditional "do your time and wait your turn" approach to success is outdated. I dive into what really accelerates progress: strategic partnerships, expert positioning, premium pricing, marketing assets that build authority, and creating an experience that makes affluent clients choose you — even when competitors are cheaper or closer. I also share my own journey of leapfrogging crowded markets by niching early, writing books, speaking on stages, and building a recognisable brand — and how these same principles apply to any dog daycare, trainer, walker, or groomer. In this episode, you'll discover: The Fast Pass Principle – Why speed of progress matters more than years of experience. Marketing Over Mechanics – Where real business growth happens once your service is "good enough". Positioning at the Front – How premium brands avoid price-driven competition. Authority Assets – Why books, media, events, and storytelling accelerate trust. Strategic Partnerships – How White-Hot Centre relationships pour fuel on your growth. Early bird tickets are still available for IMPACT 2026: How to Disneyfy Your Dog Daycare Business, happening February 16th–17th in Florida. This event is designed to give you the real-world Fast Pass for your business To grab your ticket go www.petbusinessmarketing.com/impact2026 Seriously, if you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026 To grab a copy of my latest book Mission Enrich, click here now  Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What actually happens when ambitious pet business owners step away from their facilities and into a room built for growth? How do these businesses move faster in three months than others do in three years? And what changes when you stop trying to solve problems alone and start tapping into collective experience? In this episode, I'm back home at Town Farm after a whirlwind trip to the U.S., sharing behind-the-scenes audio and reflections from our first Elite Mastermind of 2026 in Austin, Texas. You'll hear directly from members as they walk out of the room admittedly tired, fired up, and already implementing serious changes. This meeting, new facility plans were being redrawn in days, there were pricing breakthroughs, and business expansions taking shape on the spot. I also unpack the recurring themes that surfaced across the two days: why most owners still default to chasing volume instead of raising value, why pricing must become a standing agenda item in any serious business, and how decisive action, even when something doesn't work out, is a hallmark of high-performing operators. If you've ever wondered what Elite actually looks like inside the room, this episode gives you a front-row seat. In this episode, you'll discover: The Speed of Leverage – How the right inputs can collapse months of decision- making into days. Pricing as a Growth Lever – Why increasing prices is still the most underused tool in pet business. The Power of the Room – What happens when experienced operators openly share what's working. Decisive Leadership – Why fast, clear action beats waiting for perfect conditions. Cross-Pollination of Ideas – How fresh perspectives unlock opportunities you can't see alone. Before our next Elite meetings, we've got IMPACT 2026 coming up in Florida on February 16th and 17th — two days dedicated to Disneyfying your dog daycare and building a premium, future-ready business. Half-price tickets are available until January 31st. Go to www.petbusinessmarketing.com/impact2026 Seriously, if you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026 To grab a copy of my latest book Mission Enrich, click here now  Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

When was the last time you actually stopped to look at how far you've come in your business? What would change if you judged progress over three or five years — not the last three months? And how different would your goals be if you truly believed the next chapter could be bigger than anything you've built so far? In this episode, I check in from the middle of the Caribbean, recording from a cruise ship en route between speaking engagements in the U.S. Sharing travel chaos stories, football fandom, and my own evolution as a business owner, we explore why most entrepreneurs underestimate what they can achieve over time while massively overestimating what should happen in the short term. And, I'm challenging you Mr and Mrs Listener to zoom out, regain some perspective, and recognise that short-term setbacks are often just blips on a much longer upward curve. The episode also dives into goal setting, ambition, and why many pet business owners unintentionally cap their own growth by setting goals that are too safe, too vague, or too small. I explain how clarity, vision, and properly defined targets create momentum and why the best breakthroughs tend to come when you stop reacting and start intentionally designing the future of your business. In this episode, you'll discover: Why Perspective Matters – How looking back three to five years changes how you view today's problems. The Danger of Short-Term Thinking – Why judging progress quarter-by-quarter can quietly kill momentum. Setting Bigger, Better Goals – How unclear or timid goals hold otherwise capable owners back. Resilience Through Experience – Why you're far better equipped now than you were a few years ago. Designing the Next Chapter – How to think intentionally about where you want your business to be heading next. If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026 To grab a copy of my latest book Mission Enrich, click here now  Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What actually happens during a full, in-person pet business consultation day with Dom Hodgson? How does Dom spot hidden opportunities, fix leaks, and uncover an entirely new growth path in a single day? And how can one focused conversation save you years of trial, error, and frustration? In this first episode of 2026, I give you rare, behind-the-scenes access to a real consultation day I did with Adam Delderfield (PBIC Marketer of the Year) and Stella Seminerio. Rather than theory or tidy case studies, you'll hear raw audio recorded at the end of an intensive strategy day — capturing exactly what clarity, relief, and momentum sound like when the fog finally lifts.  Adam and Stella walk through what the day actually involved: stepping back to define what they do and don't want, tightening systems that were already working well, uncovering easy leverage points, and identifying a bigger "business within the business" opportunity that could reshape their future. Dom explains why these breakthroughs don't come from doing more — they come from seeing the business differently. In this episode, you'll discover: •    What a Consultation Day Really Looks Like – Hear from Adam and Stella as they digest their BIG takeaways from the consult day. •    Fix Before You Scale – Why optimising what you already have beats chasing the next bright shiny object (or idea!)  •    Finding the Business Within the Business – What hidden assets do you have in your existing business that could become your biggest growth lever. •    The Power of Fresh Eyes – Why clarity often comes from someone seeing what you've normalised. This is Dom Hodgsons Superpower.  •    Why Direction Matters More Than Speed – How knowing what you don't want accelerates everything else. If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026 To grab a copy of my latest book Mission Enrich, click here now  Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What happens when you build a successful pet business… but forget to build a life around it? Why do so many hardworking pet professionals stay busy, stressed, and tired — even when the business is technically "doing well"? And how can you stop reacting to the year ahead… and start designing it on purpose? In this end-of-year episode, I hit pause between Christmas festivities to reflect on what 2025 really taught me about business growth, and also about my energy, downtime, leverage, and clarity.  For me this was a year filled with travel-heavy months and packed event schedules but it was also the year I finally got intentional about rest, recovery, and building a business that supports the life you want, not one that consumes it.  I share why having a clear vision has been the single biggest driver of momentum in my own business, how losing that clarity temporarily made progress harder than it needed to be, and you'll discover why most pet business owners aren't stuck because they lack the right tactics — but because they lack a compelling picture of where they're heading. Do you have such a vision? You will after this epsode In this episode, you'll discover: •    Why Downtime Is a Strategy – How scheduled breaks improved focus, energy, and decision-making. •    Vision Creates Momentum – Why clarity pulls you forward faster than discipline ever will. •    Busy Isn't the Goal – The difference between growing revenue and building freedom. •    Leverage Over Labour – Why the next phase of growth must rely on systems, not more hours. •    Designing Your Year Ahead – How intentional planning beats reactive hustle every time. If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026 To grab a copy of my latest book Mission Enrich, click here now  Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What actually separates businesses that blend in with the crowd… from the ones that stand out? Why do some owners seem to escape the race to the bottom on price, while others feel permanently squeezed? And what does behavioural psychology, copywriting, and niching properly have to do with running a predictable and more profitable dog daycare? In this episode, I share a special conversation recorded at the Elite UK Mastermind with Mike Samuels — one of the most renowned copywriters and behavioural psychology specialists in the world. While Mike doesn't work in pet care, the lessons he shares land squarely where dog daycare owners need them most: positioning, differentiation, pricing confidence, and future-proofing in a changing market. Mike breaks down why generalists always compete on price, why AI is forcing businesses to move beyond just "words on a page," and why the real value today lies in insight, strategy, and clarity. With Mike's help I then translate those ideas directly into the pet care world, showing how daycares that position themselves as trusted partners (not just service providers) escape comparison, retain better clients, and build stronger businesses. In this episode, you'll discover: •    Why Generalist Daycares Get Squeezed – And how clearer positioning instantly reduces price pressure. •    What AI Is Really Changing – Why insight and experience matter more than ever in a crowded market. •    The Power of Niching Properly – How being a "big fish in a small pond" applies directly to dog daycare. •    Why Behaviour Beats Tactics – How understanding human decision-making improves sales, retention, and loyalty. •    What Happens in the Room – Why masterminds and in-person events accelerate clarity and confidence far faster than online learning alone. You can find out more about what Mike does by following him on Instagram: @thecoffeeshopcopywriter Huge thanks once again to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk  If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026 To grab a copy of my latest book Mission Enrich, click here now  Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What happens to your business when the economy shifts, jobs disappear, and your clients start feeling the pressure before you do? How resilient is your pricing, your positioning, and your client base if AI starts replacing roles your customers rely on? And what really changes when you experience Dom's coaching in person — not through a screen, not in theory, but live and unfiltered? In this episode, Dom pulls back the curtain on why Teija Heikkilä was the only choice for keynote speaker at IMPACT 2026 — and why her message lands harder now than ever before. Teija isn't talking hypotheticals. She's built, scaled, and sold multiple pet care businesses, and now helps owners do the same through PetVetMa. Her lens is simple, uncomfortable, and powerful: every business owner exits — the only question is how well. You'll hear Dom and Teija in conversation discussing premium pricing, asset value, exit planning, and a topic most people are skirting around: AI and the knock-on effect it will have on jobs, income, and consumer behaviour. Not from a "tech bro" angle — but from a practical, business-owner perspective. If your clients lose income, change jobs, or feel uncertain… what does that mean for your business? And how do you insulate yourself from that now?  Alongside that, Dom shares behind-the-scenes insight from a recent in-person consultation day with Adam Elderfield, PBIC Marketer of the Year. In a single day, they fixed leaks, uncovered hidden money, ruled out entire business directions Adam didn't want — and mapped a clearer, more profitable future. Dom explains why this kind of clarity simply doesn't happen by accident… and why events like IMPACT compress years of trial and error into days. You'll also hear a teaser about the 2026 PBIC Marketer of the Year, what's coming next, and why the people who win in this industry are always the ones willing to get in the room, challenge their thinking, and build businesses designed to last — not just survive. In this episode, you'll discover: Why Teija's Perspective Is Different – Built it. Sold it. Repeated it. And now teaches owners how to do the same. AI, Jobs & the Economy – How shifts outside your business can quietly wreck unprepared ones — and how to stay ahead. Build It to Sell (Even If You Never Do) – Why exit thinking makes your business stronger today, not later. What In-Person Coaching Really Unlocks – Why one focused day beats months of calls and content. Why IMPACT Isn't Just Another Event – Strategy, pressure, perspective, and momentum — live, not theoretical. If you want to understand where the industry is heading — and how to build a business that thrives no matter what changes next — then IMPACT 2026 is where those conversations are happening. If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… this is the event you've been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026 To grab a copy of my latest book Mission Enrich, click here now  Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What if you could transform your daycare into the Disney of your town, the place affluent owners brag about, pay more for, and refuse to leave? What would happen to your business if you mastered experience, enrichment, pricing, systems, and upsells in just two days? And what could next year look like if you finally stopped running a wacky warehouse… and started running a wonderland for dogs? In this week's episode, I come in hot with the announcement I've been dying to make: The Disnify Your Dog Daycare LIVE Impact Success Summit is coming to ORLANDO in 2026. And it's going to be the biggest, boldest, most transformational event I have ever delivered. Before diving into the details, I recap an emotional and breakthrough-filled week inside the UK Elite Mastermind – complete with hotseats, tears, major wins, as well as behavioural psychology insights from guest speaker Mike Samuels, and a stack of 90-day action plans that will fuel major business growth well into the new year. Then, I unveil the full vision behind the 2026 Impact Summit, and how those smart enough to attend will walk away having become experts on premium pricing, systemisation, ascension, upsells, staff culture, enrichment, and showmanship… this is the ultimate masterclass for dog daycare and pet resort owners who want to rise above the competition.  In this episode, you'll discover: •    The Magic of Experience – How to use Disney's "Everything Speaks" principle to make every square foot of your facility sell for you. •    The Business of Enchantment – Why the next generation of premium pet care is EXPERIENCE-led, not operationally led. •    How to Imagineer Your Empire – The exit-ready operations map that makes your business scalable, sellable, and self-running. •    Ascension Secrets – Disney's client journey playbook and how to turn one service into multiple revenue streams. •    Showmanship & Sales Choreography – How to turn your staff into cast members who sell confidently and consistently. If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… this is the event you've been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026 To grab a copy of my latest book Mission Enrich, click here now  Huge thanks to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk

What would happen if you stopped for a moment and actually looked at how far you've come in your business? How much easier would things feel if you recognised the wins, the lessons, the mistakes, and the mentors who helped you get here? And what breakthroughs might you unlock if you took stock of everything you should be thankful for as a pet business owner? In this Thanksgiving-themed episode, I take a breather from the post-Hershey whirlwind to reflect on the major moments, decisions, and people that have shaped my business journey. From leaving Imperial Tobacco, to finding the right clients, to building a team I trust, I lay out the unfiltered truth about what it really takes to create a business that grows, evolves, and keeps moving forward even when an unstable economy, government changes, or other people make it feel harder than it needs to be. You'll hear my gratitude list (with a few surprises on it), the pitfalls I've learned from, and why I credit much of my success to the mentors and masterminds who helped me skip years of pain and fast-track real progress. I also dive into the importance of pricing courage, innovation, better boundaries, and attracting the right clients – the ones who make the work feel like fun rather than friction. In this episode, you'll discover: The Power of Being a Business Owner – Why choosing this path (and sticking with it) is something to be proud of. Clients Worth Protecting – How the right customers make your business lighter, happier, and far easier to grow. Mentors & Masterminds – Why fast progress happens when you stop guessing and start listening to people who've done it. Learning From Mistakes – How failures like the online store became fuel for better systems, smarter pricing, and stronger positioning. Courage, Growth & Innovation – Why pushing out of your comfort zone is the key to bigger breakthroughs in 2026. If you've been head-down, grinding through the chaos of Christmas bookings, staffing headaches, or end-of-year admin, this episode is your reminder to zoom out, breathe, and acknowledge the progress you've already made, and the opportunities waiting for you.I To grab a copy of my latest book Mission Enrich, click here now  Huge thanks to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk

Ever wondered what actually goes into launching a book that could reshape the way dog daycares think about enrichment? What happens when you return from a whirlwind U.S. expo, jump straight into coaching calls, and then dive headfirst into recording your next audiobook? And what is it about enrichment that has daycare owners buzzing, levelling up, and leaving rave reviews within days? In this episode, I check in from a frosty, Christmas-tinged Town Farm to share the story behind the launch of Mission Enrich, my newest (and most unusual) pet business book. Fresh off the plane from Hershey, still buzzing from back-to-back presentations and an avalanche of Enrich U sign-ups, I break down why this book is different — and why it's already making waves with daycares across the UK, US, and the rest of the world. You'll hear the behind-the-scenes of the launch week at the Hershey expo, the early feedback flooding in from readers, why writing remains my most important business tool, and why now is the perfect time for daycare owners to rethink what enrichment really means. I also share the opening chapter of the audiobook, plus a special offer for podcast listeners who want early access to the full audio version. In this episode, you'll discover: The Spirit of Canis – The ancient idea at the heart of Mission Enrich and why it matters for modern dog daycares. Why This Book Is Different – How a parable can teach deeper lessons than any how- to manual. Real Reviews – What early readers are saying about how the story is already reshaping their teams, dogs, and daycares. The Power of Writing – Why learning to communicate through story is one of the most profitable skills a pet business owner can develop. A Special Launch Bonus – How to get the audiobook version for free — before it's available anywhere else. If you've been thinking about implementing enrichment, this episode is a window into the next evolution of the industry — and the mindset shift that will define the best-run facilities in 2026 and beyond. To grab a copy of Mission Enrich, click here now  Huge thanks to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk

What really happens when you take your business across the pond and into one of the biggest pet care expos in the world? How do you turn an event stand into a sales machine, attract 20+ new members, and launch a brand-new book in the middle of it all? And what does it take to keep your energy (and sanity) when you're juggling clients, speaking gigs, and international travel all in one week? In this episode, Me and Tim Jackson check in from Heathrow Airport after an unforgettable week at the Pet Boarding & Daycare Expo in Hershey. Between two days in New York, the Mission ENRICH book launch, and a record-breaking run on the Enrich U stand, we unpack the biggest wins, lessons, and behind-the-scenes moments from our U.S. trip. You'll hear how the expo became a living showcase for experiential marketing, why Enrich U continues to grow faster than ever, and how consistency (plus the right prep) turns potential chaos into predictable success. Me and Tim also reflect on the importance of downtime, balancing business and life, and how structured storytelling can help any pet pro sell more — without relying on social media guesswork. Plus, Tim shares live interviews from the expo floor with new Enrich U members Alyssa and Ross, who reveal why the program's time-saving structure and ready-to-use marketing materials were a no-brainer for their daycare. Tune in to discover: Inside the Expo – How the Enrich U stand drew record crowds and signed up 20 new members in two days. From Stage to Stand – The real story behind Dom's premium pricing and enrichment presentations that wowed Hershey attendees. Book Launch Wins – How Mission ENRICH came to life (and why it's just the beginning of something bigger). Marketing That Sells Itself – How the Pet Business Promotional Calendar saves time and turns regular emails into real revenue. Partnership Power – How the collaboration between Enrich U, PetBizSuite, and the wider community is fuelling industry growth. Grab your 2026 Pet Business Promotional Calendar NOW by clicking here  A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Ever wondered what breakthroughs are possible when you step away from the business and into a room full of people who "get it"? And what did a room full of those ambitious pet pros learn that helped them raise prices, specialise, and start leading their clients (instead of being led by them)? Did you see we missed last week's episode and wonder if I had finally taken a day off?, Well, fear ye not because in this episode, I return after a non-stop US trip to share what went down at my latest business bootcamp. After a marathon week in Maryland and Washington — including masterminding with Vance Morris, a tailgate party, a rare Baltimore Ravens win, a packed two-day event, and a mastermind of my own — I break down the biggest lessons and the biggest owner breakthroughs captured after just the first day. You'll hear insights from the owners, managers, and action-takers who attended the doggy daycare business bootcamp and discovered why raising prices is non-negotiable, why the best clients want to be guided, and how pre-pay models, memberships, retainers, and niche positioning can create instant clarity and better cashflow in their businesses. Basically, if you weren't there – first of all, take a long look in the mirror – but second of all… here's what you missed out on. In this episode, you'll discover: Why Leadership Matters — The fastest-growing businesses are run by owners who direct the journey, not react to it. Premium Pricing Power — Bootcamp attendees share how increasing rates unlocked new investment and higher-quality clients. Know Your Best Clients — How identifying your highest-value customers gives you clarity on who to serve and what to sell. Memberships & Retainers — Why predictable income beats panic-filled month-ends every time. Work On Your Business — The breakthrough that happens when owners step back from the day-to-day and build systems instead. A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Grab your 2026 Pet Business Promotional Calendar NOW by clicking here  Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Still running your business with sticky notes, spreadsheets, and late-night messages? What if you could turn that chaos into a seamless system that saves you hours, grows your profits, and upsells clients automatically? And what happens when a dog daycare grows 200x in size—and creates the tech to make it all work? In this week's episode, I sit down with long-time Elite members Sarah and Pete Stevens of K9 Adventures and Pawpal UK to reveal how they went from a disorganised dog van full of cash and confusion… to running one of the UK's most advanced, organised, and profitable pet care facilities. They tell the story of how what started for them as a simple dog walking business evolved into a full-service daycare, boarding, grooming, and enrichment centre—powered by their own custom-built app. Sarah and Pete share how Pawpal, the all-in-one pet business platform, was born out of necessity, tested in their own facility, and is now helping daycares across the UK save time, automate admin, and unlock hidden profit through smart upsells. You'll hear the real story behind its creation, the systems that took them from stressed to scalable, and how automation can finally free you up to focus on what you actually enjoy—working with dogs. In this episode, you'll discover: From Van Chaos to A Clear Vision – How a single “cash in the sun visor” moment sparked a complete business transformation. Growth Without Overload – The systems and pricing mindset that helped K9 Adventures scale 200x without losing control. Upsells That Sell Themselves – How their “McDonald's-style” add-ons generate 13.8% of revenue on autopilot. Automation That Pays – Why the right app can save 40+ hours a month and make your admin team obsolete. Tech Meets Trust – How branded apps build client confidence, streamline staff communication, and keep everything running smoothly. If your facility's growth feels like it's outpacing your systems, this is the episode you've been waiting for. The secret isn't more hustle—it's smarter structure. Learn more about Pawpal at www.pawpal.uk and start turning your chaos into clarity today. A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you still trying to fix your business problems alone because you're afraid of outside influence? What could change if you let a fresh pair of eyes look under the hood and point out what you're missing? And how much faster would you grow if you stopped winging it and started working with people who've already been where you want to go? In this week's episode, I share a field report from Elite member and Enrich U co-founder Tim Jackson, who spent 24 hours on site with fellow Elite members, and Enrich U scholars Sarah and Pete Stevens at K9 Adventures London. Tim reveals how their team is levelling up their daycare with new facilities, a killer scent space, and staff-led enrichment—but also what most daycares get wrong about enrichment (and how to fix it). Then I dive deeper into one of the most important business lessons I've learned—why getting outside help isn't a weakness, it's the ultimate growth shortcut. From my early days as a dog walker learning from mentors like Dave Davies, to my recent investment in a new high-level coaching programmes, I explain why every big leap in my career started the same way: by asking for help… and why YOURS should too. In this episode, you'll discover: What Fresh Eyes Reveal – Why an outsider can spot opportunities and blind spots you'll never see alone. The Power of Enrichment in Action – How Pete and Sarah turned Enrich U ideas into real-world results (and calmer dogs). Staff Buy-In That Sticks – What Tim learned about training teams who want to do enrichment, not just tick boxes. Coaching Over Guessing – How paying for expert help saves years of trial and error. Growth Mindset vs. Ego – The simple shift that separates those who scale from those who stall. If you've been thinking, “I can figure this out on my own,” this episode should your wake-up call... To enroll in Enrich University - and get access to a full pet care enrichment curriculum AND done-for-you marketing materials each month, click here now To get the recordings from the 2025 Pet Care Enrichment Summit  click here now.  A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you still treating enrichment like an optional extra instead of the core of your daycare experience? What would change in your business if you stopped cramming more dogs into the yard — and started charging more for a deeper, more meaningful day? And how much easier would life be if your staff, clients, and dogs were all on board with the same enrichment-first philosophy? In this episode, I sit down with enrichment expert and long-time collaborator Tim Jackson to recap the biggest breakthroughs from the 2025 Pet Care Enrichment Summit. Together we share how the industry is shifting away from chaos and crowd control — and towards personalised canine curriculums that boost behaviour, profitability, and client loyalty. You'll hear how facilities across the globe are rethinking enrichment from the ground up, why staff engagement is the missing ingredient in most programmes, and how ideas like “scent spaces” and comfort-based enrichment are creating calmer, happier dogs (and much happier teams, not to mention the owners). Me and Tim also tackle the biggest objections — from staff resistance to space constraints — and explain why enrichment is the lever that makes every other part of your business easier to run. In this episode, you'll discover: •    Beyond Snuffle Mats – Why most daycares are barely scratching the surface of what enrichment can be. •    Lessons from the Zoos – How top facilities design activities with purpose, calmness, and natural behaviours in mind. •    Staff Buy-In Made Simple – How the Employee Accelerator model turns enrichment sceptics into champions. •    Innovation in Action – Real-world examples of scent walls, comfort zones, and sensory spaces transforming small facilities. •    The Missing Link – Why you're not “just” providing exercise — you're offering fulfilment, structure, and behavioural balance. If enrichment still feels like “something extra,” this episode will flip that script. It's not the future — it's the standard your clients and dogs already expect. And the sooner you embrace it, the sooner your daycare becomes the one dogs thrive in, not just survive. To get the recordings from the 2025 Pet Care Enrichment Summit  click here now.  A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you still treating enrichment like an optional extra instead of the foundation of your service? Do your clients really understand the experience you're selling—or are you still stuck flogging time blocks? And if enrichment is mandatory in zoos, why are so many daycares still offering the bare minimum? Great questions, which all get answered on this weeks show, where I also share a behind-the-scenes update from my busy final quarter of the year—planning events, wrapping up the final touches on my new book, and preparing for the 2025 Pet Care Enrichment Summit. You'll hear why enrichment is the golden key to happier dogs, more engaged staff, and premium-paying clients—and why the smartest operators are doubling down on it right now. I also bring in snippets from Adam Delderfield and zookeeper Callan Edwards, who reveal how behaviour-focused enrichment and fresh zoo-inspired ideas are transforming the way daycares think about play, training, and client education (all of which you'll hear more about at the Summit). Plus, I preview my brand-new presentation—Selling the Invisible—showing you how to communicate the transformation enrichment provides so clients line up to pay for it. In this episode, you'll discover: Why Enrichment is the Future of Pet Care – And why owners are demanding more than a “tired dog at pickup.” The Behaviour-First Model – How zoo-based methods are raising the bar for enrichment worldwide. Selling the Invisible – My new framework for packaging and pricing enrichment as an experience. The Power of Personalisation – Why no two dogs should get the same enrichment plan. The Golden Key – How enrichment unlocks profit, staff engagement, and client loyalty. Early-bird tickets for the Pet Care Enrichment Summit are now LIVE click here now to secure yours! A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you leaving money on the table by treating enrichment like an optional extra instead of a core service? Do you know how to package and price your enrichment services so they actually make you money? And wouldn't it help to see what's working right now for daycares, trainers, and even zookeepers around the world? In this episode, I lift the lid on the upcoming Pet Care Enrichment Summit 2025—the only event of its kind dedicated to turning enrichment into a profit centre for your pet business.  You'll hear from Tim Jackson, Dean of Enrich U, about his brand-new “House of Enrichment” presentation and the always-popular Dog Daycare Owners Round Table. Plus, I run through the full lineup—from aquariums to puppy classes to zoo-led innovation—and explains why this year's agenda is even stronger than the last. You'll also hear from Adam Delderfield, who shares how to make puppy classes more enriching (for both dogs and owners), and why those classes can become the perfect feeder into your enrichment-based daycare. This summit will show you exactly how to add fresh ideas, raise your standards, and sell enrichment in a way that clients love and staff can deliver with confidence. In this episode, you'll discover: • Why Enrichment is the Future – And why daycares who ignore it will get left behind. • The House of Enrichment – Tim Jackson's deep dive into origins, pillars, and practical application. • Zoo-Wee-Mama Inspiration – How ideas from aquariums and safari parks can transform your daycare. • Profitable Puppy Classes – Adam's blueprint for turning training into an enrichment upsell. • The Best Ticket You'll Buy All Year – How to secure your spot at the only global enrichment event.  Early-bird tickets for the Pet Care Enrichment Summit are now LIVE click here now to secure yours! A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

What do experienced pet business owners actually talk about behind closed doors at leadership events? Is it worth travelling across the Atlantic just to sit in a conference room with people you could speak to on Zoom? And do you ever feel like you know what you need to do, but can never work out how to take action? In this episode, I give you an exclusive peek behind the scenes of the Dog Handler Academy Leadership Summit in Chicago—hosted by Eve Molzhon and attended by some of the most ambitious pet business owners in the country. I talk about the true value of being in the same room as industry-leaders, and why high-level face-to-face conversations beat exchanging messages in a Facebook group. You'll hear from Eve what seasoned business owners are still hungry to learn, how the event created space for deep connection (and serious sales breakthroughs), and why I think this style of focused, strategic gathering is the future of pet industry education. Plus, if you weren't in the room on this occasion you'll still get to hear about my talk ‘The Magic Touch' which covered how you can engineer better customer experiences that set you apart from the competition without breaking the bank. In this episode, you'll discover: Why Being in the Room Still Matters – Why real growth doesn't happen in Facebook groups or Zooms. What Top Owners Are Really Thinking About – Spoiler: it's not Instagram or the latest dog chew fads. Conferences That Don't Suck – How this summit created a genuine buzz and excitement while keeping things real. The Power of 'The Magic Touch' – Why experience-first service is still the biggest lever in your biz, and how to pull it. What's Coming at the 2025 Enrichment Summit – And why it'll be the most actionable event we've ever run. Grab an early bird ticket to the Pet Care Enrichment Summit click here now. A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

What happens when you stop overthinking and get the allow fresh eyes on your business? Could a room full of equally ambitious pet pros be the key to your next big business leap? And how far would you travel for clarity, confidence, and a breakthrough plan you can action immediately? In this episode, I bring you more behind-the-scenes insights from the latest UK Elite Mastermind meeting – this time with two standout guest clips. First, you'll hear from Jodie Wang, who travelled all the way from Reno, Nevada to attend her second Elite Mastermind of the quarter, this time on UK soil. Then we hear from Rachel Walton, a brand-new Elite member who shares what it was like to step into the room, hit the hot seat, and walk away with a powerful, practical action plan. Jodie opens up about how peer accountability helped her implement mission-critical changes fast resulting in record growth and her first-ever seven-figure year. Meanwhile, Rachel reflects on what it's like to go from feeling overwhelmed to having everything crystal clear in just two days; complete with pricing shifts, team restructuring, and the confidence to finally execute her ideas. In this episode, you'll discover: The Power of Fresh Eyes – Why stepping out of your usual environment helps you see what's really holding you back. Accountability That Moves the Needle – How having a room full of smart, supportive peers fast-tracked Jody's growth. Clarity Beats Chaos – Rachel's story proves that just knowing where to start changes everything. Environment Matters – Why travel, discomfort, and new perspectives often unlock your biggest breakthroughs. The Real ROI of Masterminds – What happens when you get the right help… from the right people… at the right time. If you've ever wondered whether masterminds are worth the time, money, or travel—this episode is proof that the answer is yes. You just have to pick the right one... Want to apply to join my Elite Mastermind? Click here to start your application now A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Ever wondered what goes on behind the scenes at one of my Elite Mastermind events? Curious what top-tier pet business owners actually get out of two days in the room together? And how do you know when you're ready to join a group like this yourself? In this special episode, I take you inside the September UK Elite Mastermind meeting—with a mic passed around the room so you can hear directly from the members themselves. They open up about their biggest takeaways, leadership lessons, marketing breakthroughs, and the surprising power of just showing up and doing the damn work you promised yourself you would. You'll hear Rachel reflect on her first-ever Elite experience and Sara talks about how she's turning a million ideas into a single, focused plan. Tim shares why, and how, he's adopting Jodie's unique hiring system, while Maria and Nicola talk how the mastermind is helping them with confidence, clarity, and dealing with mental objections—both in sales and in staff management. In this episode, you'll discover: Real Voices, Real Wins – The elite mastermind members share their biggest breakthroughs from the last 90 days. Momentum is Key – Why just being around the right people helps you get unstuck and push forward fast. The Truth About Growth – Rachel's insight: everyone's got problems—but also massive potential. Different by Design – How Jodie's unconventional hiring system and Pete's lessons sparked ideas for everyone. From Ideas to Action – Why clarity + confidence + a plan = results you can actually measure (and you're pleased to see). If you're stuck in “thinking mode,” addicted to pointless Facebook groups, or tired of being the smartest person in the room… this episode is your peek behind the curtain. Want to apply to join Elite. Click here to start your application now A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you blindly chasing every trend instead of doubling down on what actually works? Do you mistake creating aimless content for growing the reach of your business? And when was the last time you truly thought for yourself when refining your marketing message? In this reflective solo episode, I kick off the “dog days of summer” by taking a fresh look at the real value of going “back to school”—not for your dog, not for your kids, but for YOU. I discuss why it's a bad idea for pet pros to be blindly copying trends, and the dangers of business owners outsourcing their brain to AI. I also explores what it really means to keep learning and leading in the pet industry. You'll hear how I curate my own ongoing education through books, newsletters, podcasts, and business biographies—and how I use that input to fuel content creation, client breakthroughs, and smart strategy. I also share why most pet businesses don't need a new idea… they need to execute the timeless fundamentals better and with more personality. In this episode, you'll discover: • The Real Reason Most Trends Flop – Why copying other pet pros rarely results in profit. • Be Careful Who You Outsource To (Especially AI) – Why relying on bots to create your content is a fast-track to irrelevance. • Inputs vs. Outputs – How I consume books and newsletters on purpose to sharpen what I teach. • The Three Growth Levers (That Still Work) – Price. Clients. Upsells. It's not sexy, but it's what scales. • Put You Back Into Your Marketing – Why personality-rich content is the moat around your business. This episode is a timely reminder that you can't outsource your voice, your vision, or your values. Always remember the clients are buying into YOU, not just your services. A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you juggling too many different projects - and getting nowhere fast while burning out? Do you keep tweaking things behind the scenes instead of just biting the bullet and launching? And what could happen if you stopped chasing perfection and just hit “go” on your next big idea? In this week's solo episode, I share some behind the scenes action from a busy week packed with calls, podcast recordings, and, as always, big client breakthroughs. And there's one thing that keeps cropping no matter if I'm talking to clients who are launching scent spaces, struggling to control labour costs, kicking off whole franchises or refining their marketing message:  Momentum creates results. Pursuing perfection delays them. You'll hear how Sean Felty is scaling his Labour Lens system by cutting back, not adding more. I explain why a single clear message is Sean's biggest advantage heading into the Hershey Expo. Then we discuss groomer Anna Pollard, who's launching a calming scent space (and following it up with a focused teeth-cleaning campaign).  This episode highlights why launching new ideas even when they're not perfect is the best way to do business and gain momentum. There's no point building a beautiful ship if it never leaves the harbour. In this episode, you'll discover: One Clear Offer Wins – Why Sean's single-focus Labour Lens message stands out in a sea of software noise. Simplify to Sell – How Anna's using short, focused campaigns to upsell services without adding stress. Confidence Comes from Launching – Grande, Phil, and others had everything except momentum—until now. Marketing Isn't Magic, It's Rhythm – I share how podcast batching and focused messaging drive consistent growth. Is Your Real Problem is Pickiness – Why perfectionism is just procrastination in disguise. If you're spinning your wheels and wondering why things aren't taking off, this episode will show you what to do next (and what to stop doing). A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget also I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you still doing every little task yourself - even though your business has doubled in size? Have you already hired help… only to find yourself even more stressed and scrambled than before? And what's the one overlooked area in your business that could unlock serious profit (without adding more chaos)? In this episode, I share a raw and honest update from inside my own business - unpacking the changes I've made this year, the hires that didn't work, and the big moves that are finally helping me regain bandwidth, momentum, and clarity. You'll hear why even experienced business owners like me can become their own biggest bottleneck - and how to recognise when your success requires a new level of support, fresh systems, or a change in mindset. Plus, you'll get an exclusive preview of Eve Molzhon's upcoming Dog Handler Academy Leadership Summit (where I will be delivering this year's keynote) recorded at my IMPACT event last month. If you run a team (or want to), this event is a must-attend for anyone who wants to lead with impact, scale with sanity, and avoid the leadership mistakes that sink growing pet businesses. In this episode, you'll discover: The Power of Leverage – Why identifying your next key move can unlock exponential growth (and what happens when you don't). When the Bottleneck is You – How to spot when your own habits or workload are stalling progress—and what to do about it. The Hidden Cost of Marketing Lag – Why success takes time, and what to focus on while the results catch up. Build the Team Before You Need It – How hiring ahead of demand gives you space to grow into your next level. Why You Should Get in the Room – A sneak peek at Eve Molzhon's Leadership Summit and what makes it different from every other industry event. Want to lead like a pro and be the leader your business needs? Get your ticket for the Dog Handler Academy Leadership Summit at: www.doghandleracademy.com Don't forget also I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you feeling boxed in by the same old daycare model, but unsure what to change? Ever wondered how a Midwest hotel with go-karts and water slides could teach you to sell more enrichment? And are you still not sold on the idea of Mastermind meetings changing your business trajectory forever? In this episode, I share stories and lessons from a whirlwind US trip that included mastermind meetings, connecting flights (a few more than planned), and a behind-the-scenes tour of Metropolis Resort - an adventure-packed Midwest hotel run by fellow mastermind member Brian Hahn. You'll hear how ideas from outside the pet industry can help you transform the way you price, position, and grow your own business. Plus, I reveal how a surprise visit to a science museum sparked the idea for my next big pet biz diagnostic tool: the Dog Daycare Business X-Ray. Now, when someone enters my world, they'll be taken through this new process to identify blind spots, benchmark their current operations, and map out exactly what to fix next. It's the first step toward building a premium, future-proof business. In this episode, you'll discover: The Evolution Advantage – Why your business needs to grow, change, and sometimes completely reinvent itself. Lessons from Metropolis – How a Midwestern hotel is schooling pet pros on memberships, upsells, and guest experience. Get Out to Go Up – Why your best ideas often strike outside your business, not inside it. Fresh Eyes, Bigger Profits – The power of cross-industry learning (and why copying your competitors won't cut it). The Dog Daycare X-Ray – A sneak peek at Dom's new business diagnostic to help you identify and fix the real bottlenecks. Want to be in the room where breakthroughs happen? Grab your ticket to the October Bootcamp at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are your prices still based on what your competitors charge… instead of what your service is worth? Are worried about rising costs, inflation and increased competition which means more pet service supply and less dogs to go around?  Have you ever wondered what would happen if you spent two days focused on nothing but profit, positioning, and premium clients? In this episode, Dom gives you a behind-the-scenes pass to January's Dog Daycare Business Bootcamp in Orlando. You'll hear directly from real pet business owners - like Amy Hillis, Sean Felty, Courtney Barnes, Mikayla Cavaness, and Jennifer MacGee- who all walked in either undercharging, unsure of their position, or overwhelmed… and walked out with higher prices, new membership models, fresh marketing ideas, and a fire in their belly.  They share exactly why this conference was different to any other, and how Dom is able to shift the mindset of the attendees and turn them into confident, assertive CEOs. You'll also hear in more detail what's covered over those two days, including the 10 Pricing Power Commandments, the marketing machine that turns browsers into buyers, and the “expert-enhancer” assets that make your pet biz the talk of the town. In this episode, you'll discover: The Pricing Wake-Up Call – How doubling your rates isn't crazy… if your positioning and confidence are right. Memberships, Inductions & Upsells – The high-profit strategies most pet pros aren't using (yet). Why Most Marketing is Useless – And what a real, evergreen marketing system actually looks like.] Leapfrogging the Competition – How to claim expert status and rise above the copycat crowd in your town. The Bootcamp Vibe – What it feels like to spend two days surrounded by action-takers—and why it matters. Want in on the next Bootcamp? Early bird tickets are flying out (no pun intended). Grab yours before Sunday at: www.petbusinessmarketing.com/bootcamp Want to get in the room for the next event? The October Dog Daycare Business Bootcamp is your last chance in 2025 to work with Dom in an exclusive, intensive coaching experience. Click here to grab your early-bird ticket before this weeks deadline!  Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

What happens when you put thirty pet pros in a room and push them out of their comfort zone? Can just three days really shift your mindset, pricing expectations, and your entire business model? And why do so many attendees say they'll never look at their facility - or themselves - the same way again? In this week's episode, we're taking you behind the scenes at IMPACT 2025: The Dog Daycare Success Summit. You'll hear live reactions from a whole host of attendees based across the UK, Ireland, and the U.S. - including first-timers and seasoned impact veterans - sharing how what they learned at the event will help them break past roadblocks, claim premium positioning, and finally take themselves (and their team) seriously. You'll hear from Rachel, who came in overwhelmed with ideas but left with one clear plan: raise her prices and stop overthinking. Grainne, a Dublin-based dog walker, realised she'd been coasting - and left inspired to finally launch her enrichment and wedding services. Jodie came all the way from Reno, Nevada and admitted she had become the bottleneck in her business and committed to raising prices and claiming her authority.  Tune in to discover: Why Clarity Beats Chaos – Why Rachel ditched her to-do list, raised her prices, and finally gave herself permission to slow down. The Client Experience Advantage – How Eve's focus on the human side of daycare is helping her raise standards and retention. Systemise to Scale – Why Maria and Beth know franchising won't work without rock-solid systems behind the scenes. Why You're Ready Now – What Adam and others learned about stepping up, even when they don't feel “big enough” yet. From Coasting to Charging Ahead – How Ronnie turned boredom into momentum—and finally committed to the projects she'd been putting off. Want to get in the room for the next event? The October Dog Daycare Business Bootcamp is your last chance in 2025 to work with Dom in an exclusive, intensive coaching experience. Click here to add your name to the waitlist Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you still undercharging… even though you know your service is worth more? Have you been “meaning to” launch a membership, but keep putting it off? And what would change in your business if you had two days to fix it - surrounded by people on the same path as you? In this episode, I pull back the curtain on the Dog Daycare Business Bootcamp - and shares the raw, unfiltered takeaways from real pet business owners who attended back in January. You'll hear from the daycare managers, trainers, and owners who came in overwhelmed, undercharging, and unsure… and left with renewed confidence, higher prices, new offers, and a long list of ideas to implement. You'll meet Nora and Kelly from Wag Days, who left with the belief (and a solid plan) to become the most expensive in their market. Kira and Courtney from Paws Up Play finally stopped using their competitors' prices as a guide - and started charging based on value. Sound good so far? Then you need to be in the room when it all goes down again in October…because I'm doing one final bootcamp in the fall, and thr waitlist is open NOW.  Click here to add your name to the list. Early bird tickets will ONLY be available to those on the waitlist. In this episode, you'll discover: Why “Confidence = Pricing” – How one mindset shift helped multiple owners finally charge what they're worth. From Panic to Planning – How real attendees replaced pay-as-you-go chaos with structure, tiers, and prepaid bookings. Storytelling That Sells – Why your journey matters—and how telling it can build trust and attract the right clients. Marketing That Moves the Needle – What newsletters, chatbots, and good old-fashioned follow-up can do for your bottom line. How to Get in the Room – Details on the October Bootcamp and how to join the waitlist before spots vanish. Click here to add your name to the waitlist Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you the most pet biz expensive in town – or are still pretending premium pricing doesn't apply to you? BIG MISTAKE my friend!  Is your ‘modest' price actually holding your business back rather than giving it life? You bet it is!  And what's the REAL cost of undercharging in a high-potential, high-pressure industry like pet care?  Well, it could be fatal for your business... In this episode, Dom pulls back the curtain on a never-before-shared segment from last year's Pet Business Owners Assemble event A.K.A IMPACT – this was a Marvel-themed masterclass that set the stage for this year's “Claim the Crown” Impact summit. You'll hear Dom unpack the true superpower every pet business owner needs to master: pricing. It's not just a number on your website, but the key to authority, better clients, stronger margins, and a more resilient business. You'll also get some compelling reasons why charging more isn't just possible - it's essential. Dom lays out why raising your rates might be the single most strategic move you make this year.  Plus, you'll hear a gritty, unfiltered teaser from this year's keynote speaker Eve Molzhon, who went from being a trailer park kid to operating a seven-figure daycare empire.  In this episode, you'll discover: The Premium Power Move – Why raising your rates isn't risky—it's the most strategic decision you can make. Undervalued and Overworked – How modest pricing leads to burnout, resentment, and stalled growth. Better Clients, Stronger Business – What really happens when you charge more—and why your dream clients will thank you for it. The Hidden Cost of Playing Small – How underpricing weakens your brand, limits your marketing, and stops you hiring the team you need. The Pricing Wake-Up Call – Ten reasons to stop feeling guilty about charging more and start owning your expert status. Want access to the new Dog Daycare Employee Accelerator Programme? Join Enrich U now at www.enrichmentuniversity.com and get the full programme included. Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Do your staff really understand what enrichment is - or are they just nodding along and fluffing it? Are your handlers bought into your values, or just clocking in for another day in the play zone? And is your team helping you upsell enrichment - or would they rather do without it altogether? In this episode, I'm fresh off a sun-soaked break in Menorca and back in the garden with the chickens (update incoming on that front!!) Inspired by the “onboarding” process we used to integrate our new hens into the flock, I'm talking about the vital role onboarding plays - not just for clients, but for staff, especially in enrichment-focused facilities. If your team isn't trained to deliver and explain enrichment confidently, you'll struggle to sell it.  So that's why Tim and I created the Enrich U Employee Accelerator, a new training programme that helps you build a more invested, enrichment-savvy team from day one. You'll also hear a clip from Tim's recent webinar where he shares how losing his entire team forced him to rethink his staffing strategy, how to create a real career path for daycare workers, and why a burnt-out handler is a walking liability.  In this episode, you'll discover: The Staff Buy-In Problem – Why enrichment fails when your team doesn't understand or believe in it. The Daycare Career Ladder – How to create a staff progression plan that builds loyalty (without needing them to become trainers). Bored Staff, Rowdy Dogs, Exhausted Owners – The cycle you must break if you want a calmer, more profitable facility. Enrichment = Retention – How enrichment not only helps dogs—but also keeps clients and staff coming back. The Enrich U Employee Accelerator – What it is, who it's for, and why it's the staff training you didn't know you were missing. Want access to the new Dog Daycare Employee Accelerator Programme? Join Enrich U now at www.enrichmentuniversity.com and get the full programme included. Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Ever wondered why most pet businesses stay stuck in the middle while a few rise to the top? What if you didn't have to “pay your dues” and could skip straight to the front of the line? And what would your business look like if your competitors couldn't even see you - let alone catch you? In this sun-soaked, cocktail-fuelled episode recorded just before my summer holiday, I share a sneak peek behind the curtain of my most ambitious event yet: IMPACT 2025: Claim the Crown. You'll hear how this Game of Thrones-inspired business summit is being crafted to help pet pros dominate their territory - not just survive in it.  I unpack the attack strategies, storytelling frameworks, and power positioning tactics I'll delve deep into to make this year's Impact unlike anything I've done before. You'll also get insight into why most pet business owners are stuck playing checkers while their competitors play chess - and how to shift your mindset and your model to take the throne.  In this episode, you'll discover: Leapfrogging Lessons – How to bypass years of slow growth and jump straight to premium status. The Moat Mentality – Why building a brand fortress matters more than being “better” than your competition. Claim Your Crown – The war strategy mindset that transforms you from survivor to ruler. Ascension vs. Accumulation – How to grow your revenue by increasing client value, not just headcount. Storytelling That Sticks – Why your business needs a mythology—and how it drives loyalty, marketing, and referrals. Want to join me and the top dogs of the pet industry at IMPACT 2025? Go to www.petbusinessmarketing.com/impact2025 to grab your ticket and Claim the Crown. Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you full of great ideas but unsure which one will actually grows your pet business? Do you keep launching new offers while ignoring the easy wins sitting right under your nose? Are you offering amazing services but suck at selling and making money fro your passion for pets?  In this behind-the-scenes episode, I take you inside a week in the life of my mastermind coaching calls. These conversations aren't wishy-washy 'manifest money at will' bullsh!t motivational sessions - they're real business owners dealing with real problems in real time.  So in this weeks show, I break down the most common (and costly) challenges pet business owners are facing right now - and share the exact advice I give that's helping them move forward faster. You'll hear why most owners are spread too thin, how to identify your true “business critical” priority, and how to avoid falling into the trap of shiny object syndrome. I also unpack the hidden power of low-hanging fruit - those easy wins that most people overlook -and why jumping straight into a membership model won't save your business if the foundations aren't solid.  In this episode, you'll discover: •    The Clarity Advantage – Why narrowing your focus to one business-critical priority can unlock faster, more meaningful progress. •    Shiny Object Syndrome – How to stop chasing new ideas and stick to what actually moves the needle. •    Low-Hanging Fruit Wins – How to spot quick-win revenue opportunities hidden in your existing client base. •    Sales as a System – Why selling daycare or boarding needs more than a pricing tweak—it needs a full sales process. •    Don't Skip the Steps – How rushing into a membership model (without the right structure) can do more harm than good. Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

What do you do when your staff quit without warning - and your Indeed ad pulls in nothing but no-shows and duds? Is your hiring process actually attracting the right people - or just weeding through whoever's left? And how do some daycares seem to have a pipeline of great candidates - while you're stuck covering shifts yourself? In this episode, I'm sharing an exclusive snippet from a recent webinar with Josh Hightower, my business partner and the tech whizz behind PetBizSuite. Josh built a hiring funnel out of necessity - back when he was running gyms, sleeping on a mattress in the back office, and drowning in staff drama. That same funnel is now being used by daycares across the U.S. to attract, screen, and onboard reliable new hires - without spending hours sifting through applications or chasing no-shows.  You'll learn how to create a lead magnet for recruitment, how to build a waiting list of candidates and how to stop relying on gut instinct or last-minute panic hires. We also talk about how mindset plays into hiring—and why the most dangerous part of your hiring process is often the bit between your ears.  In this episode, you'll discover: •    The 7-Step Hiring Funnel Playbook – The exact system Josh uses to attract, screen, and onboard quality candidates automatically. •    The Problem with “Now Hiring” Posts – Why you're attracting the wrong applicants (and how to filter out the time-wasters). •    Lead Magnets for Hiring – How to build a waiting list of potential staff the same way you'd build a list of potential clients. •    Automated Screening & Follow-Ups – How to use tech to sort applicants, send reminders, and schedule interviews without lifting a finger. •    Mindset Shifts for Confident Hiring – Why hiring is just like marketing, and how to stop being the bottleneck in your own business. Want the full system set up for you? Go to www.petbizsuite.com/getstarted and plug the Hiring Funnel Playbook directly into your business today. Need help fixing your business? To join my pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

What can a self-proclaimed Midwest trailer park kid teach you about building a million-dollar pet business empire? What's the right way to go from garage-grooming to a full-blown dog daycare dynasty? And how can hiring a VA finally give you back your time and sanity? In this week's episode, I'm joined by special guest and keynote speaker of Impact 2025, Eve Molzhon. Eve shares her “8 Mile” origin story - going from nothing to running four thriving pet businesses with a combined seven-figure revenue. She opens up about how she made the leap from survival mode to CEO, why there's never a perfect time to start, and how anyone can scale up with the right systems and support. We also tease what's coming at Impact 2025: The Dog Daycare Success Summit, where you'll learn how to “claim the crown” and dominate your local market. We explain why building a sustainable business (not just staying stuck in self-employment) is the key to long-term financial freedom, and how the Summit will give attendees the tools and mindset they need to step into that CEO role. In this episode, you'll discover: •    Your Starting Point Doesn't Define You– Just because you start small doesn't mean you can't achieve what you want and more. •    There's No Perfect Time to Get Going – Whether you've got kids, bills, or self-doubt, growth starts when you stop waiting and start acting. •    Scale with Systems – From hiring a VA to outsourcing marketing, Eve shares the tools that helped her get out of the weeds and into the CEO role. •    Think Bigger Than Survival – Eve's transition from day-to-day hustle to long-term strategy shows what's possible when you start thinking like a leader. •    Claim Your Crown – Impact 2025 isn't just a summit—it's your chance to map out how to dominate your local market and lead with confidence. Get ready to claim your crown, build your empire, and become the go-to pet business in your town.  To grab your Impact 2025 ticket, go to www.petbusinessmarketing.com/impact2025 Need help fixing your business? To join my pet business development program go to www.petbusinessmarketing.com/diamond.  If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

Are you unknowingly sabotaging your profits with outdated pricing? What's the real cost of keeping your fees just a little higher than your competitors'? And how can a smarter pricing strategy unlock growth, better clients, and a better life? In this episode, I reflect on some of the most common pricing problems I've tackled recently - from daycare owners rotating tiny increases across services, to facilities that are full but still undercharging. I explain why so many pet pros cling to broken pricing models, and why being the “second most expensive” is no badge of honour. If anything it keeps you poor.. You'll also hear about a facility that tripled their solo dog fees after a coaching call, and another that was overrun with clients (and inquiries) because they refused to dampen demand with a price increase. There's also a reality check about market conditions - and why you shouldn't let fear-mongering headlines shape your pricing decisions.. Tune in to discover: If You're Full, You've Got Pricing Power – When things are going well in your business, that's the time to put your foot on the gas and make it even better! 25 Cents More ISN'T Premium – Being barely above the competition still keeps you in the mud; make it clear to the customer who's best. Stop Pricing for Pain-in-the-Ass Clients – Build your model for the future, not the customer who complains the most. Your Fears Are Fiction – Most objections to raising prices are imaginary, and rooted in the owner's insecurity. Money Follows the Bold – Experts, specialists, and standouts get paid the big bucks, generalists and people pleasers scrape by. Period. Pricing isn't just about numbers number, it's about mindset, confidence and being able to fund your business dreams.  Fix your pricing, and everything else gets easier. Want help doing it? Head to www.petbusinessmarketing.com/diamond.  If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

Can you really write the script of your own success story in the pet business world? What would happen if you planned a whole 12 months ahead instead of just 12 days? And how much progress (and profit) are you leaving on the table by winging it month-to-month? In this solo episode, Dom reflects on his time at the Pet Boarding and Daycare Expo in Las Vegas and shares a behind-the-scenes look at how he plans his own success across his multiple pet business ventures. Using real examples from his own journey, Dom lays out how he's engineered growth and lasting profits with clarity, confidence, and zero guesswork. You'll also hear how Dom's 90-day fix-and-focus model has shaped real results. He shares how one facility owner actually tripled solo dog prices by launching with a plan instead of a panic, and how batching tasks frees up headspace (and desk space) for more breakthroughs. This isn't a motivational hustle or an easy way to paper over cracks—it's a methodical, tried and tested system that anyone can apply. Key Takeaways: • Plan Like a Pro – Why scripting your year in advance leads to more control, better results, and less stress. • Fix First, Grow Fast – You can't scale with holes in the boat—Dom explains why fixing is your first priority. • 90 Days to Done – How to make exponential progress with focused, quarterly sprints. • Remove the Guesswork – Stop hoping and start engineering your marketing around events and income goals. • Success Loves Structure – Dom's personal system for aligning content, coaching, and CRM across three businesses. Want help from Dom to help you move forward faster? If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

A short, sweet but very special (400th) episode this week.  See, I debated putting together a big montage of past show clips, but in the end I decieded to share an intimate moment from behind the scenes at the recent Pet Boarding and Daycare Expo...  You'll hear two inspiring stories from AJ and Lynnie, staff member and owner of Positively Perfect in Montana, who reflect on how a single conversation from last year sparked a powerful mindset shift around pricing and confidence. AJ explains how she's already planning to implement seasonal marketing strategies to simplify upsells and boost sales, while Lynnie shares how recognising her own confidence issues was a huge sticking point - but ultimately became the realisation that turned her business around.  In this episode, you'll discover: Confidence is a Business Strategy – Why mindset isn't optional if you want to raise prices and grow with purpose. Pricing with Purpose – Lynnie's story shows how you can honour your value without apology. Staff That Sell – AJ's enthusiasm and initiative prove what's possible with the right team behind you. Simplify to Amplify – A simple seasonal upsell menu can boost sales and reduce decision fatigue. One Conversation Can Change Everything – How the right challenge, at the right time, can transform your whole approach. Thanks again to Barkleigh for another top-tier event, and to everyone who took the time to speak to us – we'll be hearing from them in the coming weeks! Remember, attending an expo won't transform your business unless you take action, like Lynnie did... Want help from Dom to help you move forward faster? If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

Ever wondered why the top business owners in any industry attend a mastermind every quarter? How can stepping into a hot seat in front of fellow owners change your business perspective? And what surprising lessons do you learn when you stop working in the business and start working on it? In this episode, I'm bringing you along for a unique peek behind the scenes of not one, but two mastermind meetings. In the beautiful city of Annapolis, I hosted my first ever USA Elite mastermind meeting where you'll get to hear from members like Kim from Fetch Dog Resort, Kim and Bob from Butter's House and Laina from Barkerville Pet Resort. They reflect on big mindset shifts around hiring, enrichment, and accountability. There's also a bonus chat with my good buddy, and veteran mastermind member Brian Durkin, where we discuss why these meetings have beco me a non-negotiable calendar cornerstone for ambitious entrepreneurs, like us... All of these insightful snippets have one thing in common: they highlight the sense of community, clarity, and commitment that a mastermind gives you, so if you're still not sold on the power of masterminds, this episode may change your mind… Key Takeaways • Step Away to Step Up – Why unplugging from your biz is essential for breakthrough thinking. • Mastermind Magic – How structured peer support builds confidence, clarity, and action. • Outside-In Hiring – The best candidates for pet biz roles might come from outside the industry. • The 90-Day Sprint – Setting quarterly goals gives your team purpose and keeps you accountable. • Stronger Together – As Brian puts it, “A rising tide lifts all boats”—especially when you're in the right room. It's time to stop riding solo and get in the room where it happens, and by “it” I mean sustained business growth, advice from people who've been exactly where you are, and a support network that never goes missing no matter the problem. The insights provided in this podcast will help you attract the right people, avoid burnout, and build a pet business you're proud to lead. The Elite mastermind is full, but if you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

Are you hiring with confidence or just simply hoping for the best? Do you ever worry what would happen if your whole morning crew called in sick? Can you use automation to attract better staff and save your sanity? In this episode, I'm sharing highlights from the first ever Pet Care Staffing Summit - a game-changing event for dog daycare, boarding, grooming, and pet retail businesses that need to build better teams. We hear first from Eve Molzhon who opens up about the chaos that led her to finally bring on a virtual assistant. Next up is Allison Jacobs, who delivers a hard truth about “cool boss” culture. Her advice? If you want to put dogs first, you need to hold people accountable. After that, Joe Latona walks us through the systems behind smart recruiting, revealing how pet care businesses can stand out in a competitive hiring landscape (even when the talent pool is shrinking). I also share a segment from my own Staffing Summit session, where I cover the importance of premium pricing and how your perceived value impacts who wants to work for you. Finally, Josh Hightower rounds out the episode with a sneak peak into his automated hiring funnel masterclass! Key Takeaways: • Offload to Elevate – Eve's journey shows how bringing in admin support can restore your time and your sanity. • Accountability is Kindness – Allison proves that putting dogs first means holding your team to higher standards. • Recruit Like You Market – Joe explains how to apply your marketing chops to attract top talent. • Price for Impact – Dom makes the case for charging more so you can afford to build a stronger team. • Hiring is a System – Josh's hiring funnel playbook is a must for anyone tired of ghosting and poor-fit applicants. Want to hear the entire Pet Care Staffing Summit recordings?  Click here to get immediate access now  The insights provided in this podcast will help you attract the right people, avoid burnout, and build a pet business you're proud to lead. If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

Something different in this weeks special episode, where I'm the guest - not the host! Amazing dog trainer Jamie Gerald invited me to join her international dog trainer book club to talk about my very first book, How to Be Your Dog's Superhero. What followed was a fantastic discussion about why real connection beats control, and how playing with your dog (yes, on your hands and knees!) can radically transform behaviour and bond.  I share the story behind writing the book, the early mistakes I made as a dog walker, and why building a superhero-level relationship with your dog starts by being the most fun thing in their world.  Tune in to discover: • Back to Basics – Why even advanced trainers benefit from revisiting playful foundations. • Your Dog Only Needs One Friend – Forget the dog park drama—be the relationship that matters most. • Motivation Matters – From Yorkshire puddings to toilet paper tubes, find what really drives your dog. • Ditch the Drill Sergeant – A loving connection trumps strict commands every time. • Play is the Game Changer – How hands-on interaction at home builds trust and transforms training. If you ever find yourself biting your tongue when someone brings up pack theory, dominance, or the whole alpha dog thing, then you'll enjoy this expert chat about the joy and benefits of simply having fun with dogs... If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

Could your staffing costs be draining your profits? How do you scale pet care services without multiplying mistakes? What's the easiest way to increase profitability without adding more clients? In this episode, I sit down with Sean Felty from Greenlin Pet Resorts - owner of six busy facilities and founder of Next Tree Strategies - to talk about how he's helping pet care businesses plug their biggest profit leak: labour inefficiency. Sean shares how one payroll misstep at his own company sparked the creation of a labour benchmarking system that's now saving operators thousands per pay period.  We talk about the most common issues dog daycares face with over-hiring, reactive scheduling, and manager blind spots - and how Sean's system helps businesses get control fast, without sacrificing care quality. We also explore why growth often amplifies inefficiencies, and how Sean's healthcare background taught him to fix processes with data - not guesswork.  Tune in to discover… • The Labour Cost Leak – Why most pet care businesses lose thousands on overstaffing without realising. • Benchmarking That Works – How Sean's system tracks labour hours per pet to keep costs under control. • Seasonality Pitfalls – The sneaky way staffing habits grow out of control and what to do about it. • From Healthcare to Pet Care – What Sean learned in hospitals that now helps daycares save big. • Fixing with Data – Why Sean says labour management isn't guesswork—it's a process anyone can master. If you're ready to stop guessing and start saving, this episode is your blueprint for smarter staffing and stronger profits. Don't miss out! Seans put together an awesome free guide -  The Pet Boarding and Dog Daycare Owners Guide to Labor Management, to download a FREE copy click here now If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

Do you want a pet business that makes money without running you into the ground? What's the difference between a business that grows efficiently—and one that just gets busier? And how can better systems set you free while boosting your bottom line? In this episode, I'm joined by Josh Hightower, who shares how pet business owners can create a scalable, automated hiring funnel that attracts, qualifies, and converts great staff. Josh explains how to treat hiring like a sales process—complete with lead magnets, automation, and pre-qualification steps that save you hours and help you avoid bad hires. But before all that, Eve Molzhon shares how she manages five virtual assistants across multiple businesses, including the key roles they play and how she structures her internal support system. We also hear from Brian Hahn, who reveals how the CliftonStrengths framework can help you build a stronger, more cohesive team. Brian explains how identifying and working with your staff's strengths can boost motivation, reduce conflict, and improve overall performance - starting with understanding your own. In this episode, you'll discover: Turn Your Hiring into a Funnel – Josh explains how to build a hiring process that mirrors a marketing funnel, using automation, filtering steps, and smart follow-up to attract and retain quality applicants. Stop Wasting Time on Unqualified Candidates – By pre-qualifying applicants early with video submissions and assessments, you can avoid interviews with the wrong people and only focus on the best fits. Use VAs to Strengthen Your Team – Eve shares how she effectively uses virtual assistants to take admin off her plate and allow her to lead more strategically. Understand and Use Your Strengths – Brian Hahn shows how understanding your own leadership style and your team's individual strengths can lead to better communication and stronger culture. Staffing Success Starts with You – Across all three interviews, the message is clear: if you want a great team, it starts with clear systems, intentional leadership, and a willingness to step back from the day-to-day chaos. If you're tired of hiring headaches and staffing struggles and you want real solutions, this episode (and this Summit) is for you. Click here to get your early bird ticket now Hiring doesn't have to be a constant battle. There IS a better way - and you'll find out exactly what that best way is, at the Pet Care Staffing Summit Click here to grab your 'early-bird' Pet Care Staffing Summit ticket now  If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

Are your staff stuck at a dead end with no room to grow? Could a simple enrichment tweak transform your team's motivation and retention? What if the key to attracting A+ hires was hiding in plain sight on your website? In this special Pet Care Staffing Summit preview episode, I'm joined by two fantastic guests -Tim Jackson and Joe Latona - who share the strategies they're using to fix common hiring headaches in the pet industry. First up is Joe Latona from WalkerScout, who outlines the five crucial pieces every pet business owner needs in place to build a high-performing team. From enriching your workplace culture to improving wages and SEO, Joe breaks down how to make your business irresistible to top-tier talent—and how AI can help you do it faster. Then I chat to Tim Jackson, who reveals how his own staff crisis led him to create an “Employee Passport” system that gave his team structure, training, and a way to move forward. He explains how layering in enrichment opportunities has boosted team engagement, improved retention, and aligned staff with his vision for the business. Whether you're growing your daycare or simply trying to stop the staffing revolving door, this episode gives you practical, proven steps to build a stronger, more stable team. Tune in to discover;  Tim's Employee Passport: A structured system that helps staff track training and career progression, preventing burnout and boredom. Why Enrichment Isn't Just for Dogs: Tim explains how incorporating enrichment for staff can dramatically increase motivation and morale. The Five Pillars of Recruitment: Joe shares how enrichment, culture, pay, reputation, and SEO form the foundation of effective hiring. Hiring Funnel = Gamechanger: Creating a hiring funnel is just as important as a client funnel—and can save you from bad hires. Speed is Key: Joe stresses the importance of fast, professional follow-up to avoid losing high-quality candidates to competitors. If you're tired of hiring headaches and ready for real solutions, this episode (and this Summit) is for you. Click here to get your early bird ticket now Hiring doesn't have to be a constant battle. There IS a better way - and you'll find out exactly what that best way is, at the Pet Care Staffing Summit Click here to grab your 'early-bird' Pet Care Staffing Summit ticket now 

Are you tired of posting job ads only to hear crickets… or worse, getting flooded with unqualified applicants who disappear after two shifts? Why does it seem like every other business is poaching the best employees while you're stuck with a revolving door of unreliable hires? And most importantly—what can you do to fix it? The hiring crisis in pet care is real. Business owners are stretched thin, juggling marketing, operations, and an endless cycle of recruiting and retraining. But what if hiring didn't have to be this hard? That's why I'm hosting the first-ever Pet Care Staffing Summit (April 7–11) - a virtual event designed to give pet business owners the hiring, retention, and team-building strategies they desperately need. This is NOT just another generic leadership seminar. We're diving deep into real, actionable solutions that will help you build a team that supports your growth instead of holding you back. In this episode, I break down: ✔ Why hiring is harder than ever—and the biggest mistakes owners are making. ✔ How to build a hiring funnel that attracts top-tier candidates on autopilot. ✔ The surprising reason your job ads aren't pulling in the right people. ✔ What labor cost leaks could be quietly draining your business. ✔ How enrichment plays a bigger role in staff retention than you think. And, of course, I'll give you a behind-the-scenes preview of the Pet Care Staffing Summit - who's speaking, what's covered, and how this event will help you finally fix your hiring problems for good. If you're tired of hiring headaches and ready for real solutions, this episode (and this Summit) is for you. Hiring doesn't have to be a constant battle. There IS a better way - and you'll find out exactly what that best way is, at the Pet Care Staffing Summit Click here to grab your 'early-bird' Pet Care Staffing Summit ticket now 

Are you relying too much on social media to attract clients? What's the secret to getting the best customers to refer you to their friends? And how can you ensure your business evolves in a way that keeps YOU profitable and happy? In this episode, I share the next five pet biz rules that will help you build a more profitable, stress-free, and future-proofed business. I recently attended a mastermind, where I mapped out the next steps for my own business - focusing on what I enjoy, what actually works, and what needs to change. I also dive into why in this digital age we live in, offline marketing is more powerful than ever, and how one simple switch helped a coaching client double his daycare bookings without spending a penny on ads. You'll also learn why a referrals are the easiest way to clone your best clients, but only if you build a system that makes it effortless for happy clients to send high-quality leads your way. Then I dive into my favourite topic… how to attract affluent clients who are happy to pay premium prices - and why most pet business owners are marketing in the wrong places.  In this episode you'll learn: Offline Marketing is Underrated – Social media isn't enough. Direct mail, networking, and referrals bring in better clients. Referrals Shouldn't Be Left to Chance – A structured referral system makes it easy for happy clients to bring in new business. Not All Clients Are Created Equal – Stop chasing bargain hunters. Attract premium clients who value and pay for top service. Taking Action Beats Consuming Information – Learning is useless without action. Implement strategies instead of just collecting ideas. Build a Business You Enjoy – Avoid burnout by focusing on profitable, enjoyable services that fit your long-term goals. If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now To apply to join Dom's next level Diamond private coaching program click here now

How do successful entrepreneurs make BIG breakthroughs in their pet business? More to the point, are you getting the help you need to elevate your thinking (and your vision, for where your business will go next?) See, for Dom this week has been all about helping others to move forward, AND I've been getting some help with my business challenges too.  Many pet business owners are too stubborn or stupid to invest in the help they need. I regularly invest in coaching, consulting and masterminds, and this week after hosting my own mastermind I spent the day in Southampton with a copywriter working out a strategy for the next phase of my business growth.  Someone else who isn't afraid to take advice and invest in his future is one of my Elite U.K mastermind members, Adam Delderfield.  Adam shares some of the big business breakthroughs that have contributed to the success at Delders Dogs.  Here's what you'll discover in this episode: •    The Growth Blueprint – The simple but powerful framework I'm using to scale my business this year. •    The Secret to Long-Term Clients – How Adam keeps puppy clients engaged and paying long after their first class. •    The Power of Pre-Selling – Why you should never assume clients will buy and how to make sure they do. •    The Membership Model That Works – How to create a recurring revenue stream that grows month after month. •    Why Selling More is About Service, Not Pressure – How to make sure your clients want to buy from you. •    Elite Business Moves – The behind-the-scenes strategy shifts I'm making to take things to the next level. Thanks to Adam for sharing his success secrets. Find out more about Delders Dogs by clicking here now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now To apply to join Dom's next level Diamond private coaching program click here now

Are you struggling to keep up as your pet business grows? Worried that hiring more staff will lead to more headaches, not more profit? Curious about the strategies top pet business owners use to scale with confidence? In this episode, I sit down with Eve Molzhon from Dog Handler Academy to break down the game-changing strategies pet business owners can use to scale their operations while keeping control, profitability, and sanity intact. We uncover what works (and what doesn't) when it comes to growing a sustainable, high-profit pet business such as expanding to multiple locations, hiring a manager, and introducing memberships. We also talk about the biggest scaling mistakes business owners make, like failing to delegate, pricing incorrectly, and struggling with staff management. Eve shares how hiring five virtual assistants freed up her time while improving efficiency, and why structured staff training is key to growth. Make sure you tune in for insightful, actionable advice from one of the industry's best. In this episode, you'll discover: •    The Key to Sustainable Growth – Why scaling isn't just about getting bigger, but getting better at running your business. •    Hiring Without the Headaches – The secret to bringing in the right people and avoiding the common staffing pitfalls that drain your time and profits. •    Why Memberships Are a Game-Changer – How subscription-based services can stabilize cash flow, boost client loyalty, and make your business more valuable. •    Pricing Strategies for Scale  -  How to charge what you're worth and avoid profit-draining mistakes as you grow. •    Systems, Not Stress - The simple operational tweaks that make multi-location expansion smoother and easier. If you're serious about taking your pet business to the next level - without burning out - this episode is for you. Thanks to Eve for sharing her wisdom. To register for Dog Handler Academy's 2025 Leadership Summit click here now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now To apply to join Dom's next level Diamond private coaching program click here now

Are you working harder than ever but still not seeing the results you want? Have you moved on from 'best practices' and now need some new, innovative growth strategies?  Wondering how some pet business owners scale with ease while others stay stuck? Curious if a mastermind could be the secret to unlocking your full potential? In this episode, I break down why masterminds are a game-changer for pet business owners who want clarity, accountability, and real growth. See, suurounfing yourself with the right people really does fast-track your success, and the right mastermind can also push you past limiting beliefs, connect you with like-minded entrepreneurs, and turn your business into a profit powerhouse. I also share the real-life transformations of my mastermind members - including how Kirsty doubled her revenue without adding more clients, why Tim's shift in focus took his business to new heights, and Elite gave member Adam the confidence to think big and achieve bigger.  Plus, I reveal everything you need to know about my brand-new USA Mastermind and how you can apply to join. In this episode, you'll discover: Why Flying Solo is Slowing You Down – The dangers of trying to do it all yourself without clarity, accountability and direction. How Masterminds Create Business Breakthroughs – Real-life success stories from pet pros who are killing it in my Elite UK mastermind. Pricing with Confidence – I explain how most pet business owners have the wrong mindset when it comes to charging a premium. The Power of Accountability – How the right support system keeps you moving forward and provides the urgency your business needs to grow. Why Now is the Time to Think Bigger – How my Elite USA Mastermind will change the lives and businesses of its members. If you've ever felt stuck in your business, this episode will open your eyes to what's possible when you surround yourself with the right people and guidance. Ready to step up?  Click here to start your application for my new USA Elite Mastermind If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now