Podcast appearances and mentions of Mary Rose

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your hosts are Paul Marden and Andy Povey.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. Show references:  Anna Preedy, Director M+H Showhttps://show.museumsandheritage.com/https://www.linkedin.com/in/annapreedy/Jon Horsfield, CRO at Centegra, a Cinchio Solutions Partnerhttps://cinchio.com/uk/https://www.linkedin.com/in/jon-horsfield-957b3a4/Dom Jones, CEO, Mary Rose Trust https://maryrose.org/https://www.linkedin.com/in/dominicejones/https://www.skipthequeue.fm/episodes/dominic-jonesPaul Woolf, Trustee at Mary Rose Trusthttps://maryrose.org/https://www.linkedin.com/in/paul-woolf/Stephen Spencer, Ambience Director, Stephen Spencer + Associateshttps://www.stephenspencerassociates.com/https://www.linkedin.com/in/customerexperiencespecialist/https://www.skipthequeue.fm/episodes/stephen-spencerSarah Bagg, Founder, ReWork Consultinghttps://reworkconsulting.co.uk/https://www.linkedin.com/in/sarahbagg/https://www.skipthequeue.fm/episodes/sarah-baggJeremy Mitchell, Chair of Petersfield Museum and Art Galleryhttps://www.petersfieldmuseum.co.uk/https://www.linkedin.com/in/jeremy-mitchell-frsa-4529b95/Rachel Kuhn, Associate Director, BOP Consultinghttps://www.bop.co.uk/https://www.linkedin.com/in/kuhnrachel/  Transcriptions:Paul Marden: Welcome to Skip the Queue, the podcast for people working in and working with visitor attractions. You join me today, out and about yet again. This time I am in London at Olympia for the Museums and Heritage Show. Hotly anticipated event in everybody's diary. We all look forward to it. Two days of talks and exhibitions and workshops. Just a whole lot of networking and fun. And of course, we've got the M and H awards as well. So in this episode, I am going to be joined by a number of different people from across the sector, museum and cultural institution professionals, we've got some consultants, we've got some suppliers to the industry, all pretty much giving us their take on what they've seen, what they're doing and what their thoughts are for the year ahead. So, without further ado, let's meet our first guest. Andy Povey: Hi, Anna. Welcome to Skip the Queue. Thank you for giving us some of your time on what must be a massively busy day for you. I wonder if you could just tell the audience who you are, what you do, a little bit about what museums and heritage is, because not everyone listening to the podcast comes from the museum sector. Anna Preedy: Andy, thanks. This is a great opportunity and always really lovely to see your happy smiley face at the Museums and Heritage Show. So M and H, as we're often referred to as, stands for Museums and Heritage and we're a small business that organises the principal trade exhibition for the Museums and Heritage sector that could be broadened, I suppose, into the cultural sector. We also have the awards ceremony for the sector and an online magazine. So we are Museums and Heritage, but we're often referred to as M and H and we've been around for a very long time, 30 plus years. Andy Povey: Oh, my word. Anna Preedy: I know. Andy Povey: And what's your role within the organisation? Your badge says Event Director today. That's one of many hats. Anna Preedy: I'm sure it is one of many hats because we're a very small team. So I own and manage the events, if you like. M and H is my baby. I've been doing it for a very long time. I feel like I'm truly immersed in the world of museums and heritage and would like to think that as a result of that, I kind of understand and appreciate some of the issues and then bring everyone together to actually get in the same room and to talk them through at the show. So, yeah, that's what we're about, really. Andy Povey: In a shorthand and obviously the show. We're in the middle of West London. It's a beautifully sunny day here at Olympia. The show is the culmination, I suppose of 12 months of work. So what actually goes in? What does a normal day look like for you on any month other than May? Anna Preedy: Yeah, it was funny actually. Sometimes people, I think, well, what do you do for the rest of the year? You just turn up to London for a couple of days, just turn up delivering an event like this. And also our award scheme is literally three, six, five days of the year job. So the moment we leave Olympia in London, we're already planning the next event. So it really is all encompassing. So I get involved in a lot. As I say, we're a small team, so I'm the person that tends to do most of the programming for the show. So we have 70 free talks. Everything at the show is free to attend, is free to visit. So we have an extensive programme of talks. We have about 170 exhibitors. Anna Preedy: So I'm, although I have a sales team for that, I'm managing them and looking after that and working with some of those exhibitors and then I'm very much involved in our awards. So the Museums and Heritage Awards look to celebrate and reward the very best in our sector and shine the spotlight on that not just in the UK but around the world. So we have a judging panel and I coordinate that. So pretty much every decision, I mean you look at the colour of the carpet, that which incidentally is bright pink, you look at the colour of the carpet here, who made the decision what colour it would be in the aisles this year it was me. So I, you know, I do get heavily involved in all the nitty gritty as well as the biggest strategic decisions. Andy Povey: Fantastic. Here on the show floor today it is really busy, there are an awful lot of people there. So this is all testament to everything that you've done to make this the success that it is. I'm sure that every exhibitor is going to walk away with maybe not a full order book, but definitely a fistful of business cards. Anna Preedy: I think that's it, what we really want. And we sort of build this event as the big catch up and we do that for a reason. And that is really to kind of give two days of the year people put those in their diary. It's a space where people can come together. So you know, there'll be people here standing on stands who obviously and understandably want to promote their product or service and are looking to generate new business. And then our visitors are looking for those services and enjoying the talks and everyone comes together and it's an opportunity to learn and network and connect and to do business in the broadest possible sense. Really. Andy Povey: No, I think that the line, the big catch up really sums the show up for me. I've been. I think I worked out on the way in this morning. It's the 15th time I've been to the show. It's one of my favourite in the year because it is a fantastic mix of the curatorial, the commercial, everything that goes into running a successful museum or heritage venue. Anna Preedy: I mean, it's funny when people ask me to summarise. I mean, for a start, it's quite difficult. You know, really, it should be museums, galleries, heritage, visitor, attractions, culture. You know, it is a very diverse sector and if you think about everything that goes into making a museum or a gallery or a historic house function, operate, engage, it's as diverse as the organisational types are themselves and we try and bring all of that together. So, you know, whether you are the person that's responsible for generating income in your organisation, and perhaps that might be retail or it might be catering, it could be any. Any stream of income generation, there's going to be content for you here just as much as there's going to be content for you here. Anna Preedy: If you are head of exhibitions or if you are perhaps wearing the marketing hat and actually your job is, you know, communications or audience development, we try and represent the sector in its broadest scope. So there is something for everyone, quite. Andy Povey: Literally, and that's apparent just from looking on the show floor. So with all of your experience in the museum sector, and I suppose you get to see. See quite an awful lot of new stuff, new products. So what are you anticipating happening in the next sort of 6 to 12 months in our sector? Anna Preedy: I mean, that's a big question because, you know, going back to what were just saying, and the kind of different verticals, if you like, that sit within the sector, but I think the obvious one probably has to be AI, and the influence of that. I'm not saying that's going to change everything overnight. It won't, but it's. You can see the ripples already and you can see that reflected out here on the exhibition floor with exhibitors, and you can also see it in our programme. So this sort of AI is only, you know, one aspect of, you know, the bigger, wider digital story. But I just think it's probably more about the sector evolving than it is about, you know, grand sweeping changes in any one direction. Anna Preedy: But the other thing to say, of course, is that as funding gets more the sort of the economic landscape, you know, is tough. Undeniably so. So generating revenue and finding new ways to do that and prioritising it within your organisation, but not at the expense of everything else that's done. And it should never be at the expense of everything else that's done. And it's perfectly possible to do both. Nobody's suggesting that it's easy, nothing's easy but, you know, it's possible. Anna Preedy: And I think the show here, and also what we do online in terms of, you know, news and features, all of that, and what other organisations are doing in this sector, of course, and the partners we work with, but I think just helping kind of bridge that gap really, and to provide solutions and to provide inspiration and actually, you know, there's no need to reinvent the wheel constantly. Actually, I think it was somebody that worked in the sector. I'm reluctant to names, but there was somebody I remember once saying, well, know, stealing with glee is kind of, you know, and I think actually, you know, if you see somebody else is doing something great and actually we see that in our wards, you know, that's the whole point. Let's shine a spotlight on good work. Well, that might inspire someone else. Anna Preedy: It's not about ripping something off and it's not absolute replication. But actually, you know, scalable changes in your organisation that may have been inspired by somebody else's is only a good thing as well. Andy Povey: It's all that evolutionary process, isn't it? So, great experience. Thank you on behalf of everybody that's come to the show today. Anna Preedy: Well, thank you very much. I love doing it, I really genuinely do and there is nothing like the buzz of a busy event. Jon Horsfield: Yeah, My name is Jon Horsfield, I'm the Chief Revenue Officer of Cincio Solutions. Andy Povey: And what does Cincio do? Jon Horsfield: We provide F and B technology, so kiosks, point of sale payments, kitchen systems, inventory, self checkout to the museums, heritage zoos, aquariums and hospitality industries. Andy Povey: Oh, fantastic. So I understand this is your first time here at the Museums and Heritage Show. Jon Horsfield: It is our first time. It's been an interesting learning curve. Andy Povey: Tell me more. Jon Horsfield: Well, our background is very much within the hospitality. We've been operating for about 20 to 23 years within the sort of high street hospitality side of things. Some of our London based listeners may have heard of Leon Restaurants or Coco Di Mama, we've been working with them for over 20 years. But we're looking at ways of bringing that high street technology into other industries and other Verticals and the museums and heritage is a vertical that we've identified as somewhere that could probably do with coming into the 21st century with some of the technology solutions available. Andy Povey: I hear what you're saying. So what do you think of the show? What are your first impressions? Give me your top three tips. Learning points. Jon Horsfield: Firstly, this industry takes a long time to get to know people. It seems to be long lead times. That's the first learning that we've had. Our traditional industry in hospitality, people will buy in this industry. It's going to take some time and we're happy about that. We understand that. So for us, this is about learning about know about how the industry works. Everybody's really friendly. Andy Povey: We try. Yeah. Jon Horsfield: That's one of the first things that we found out with this. This industry is everybody is really friendly and that's quite nice. Even some of our competitors, we're having nice conversations with people. Everybody is really lovely. The third point is the fact that I didn't know that there were so many niche markets and I found out where my mother buys her scarves and Christmas presents from. So it's been really interesting seeing the different types of things that people are looking for. We've sort of noticed that it's really about preservation. That's one of the main areas. There's a lot of things about preservation. Another one is about the display, how things are being displayed, and lots of innovative ways of doing that. But also the bit that we're really interested in is the commercialization. Jon Horsfield: There's a real push within the industry to start to commercialise things and bring in more revenue from the same people. Andy Povey: Yeah, yeah. I mean, that's all about securing the destiny so that you're not reliant on funding from external parties or government and you taking that control. So what do you do at Centrio that helps? Jon Horsfield: Well, first of all. First of all, I would say the efficiencies that we can bring with back office systems integrations. We're very well aware of what we do, we're also aware of what we don't do. So, for example, we're not a ticketing provider, we're a specialist retail and F and B supplier. So it's about building those relationships and actually integrating. We've got a lot of integrations available and we're very open to that. So that's the first thing. But one of the key things that we're trying to bring to this industry is the way that you can use technology to increase revenue. So the kiosks that we've got here, it's proven that you'll get a minimum average transaction value increase of 10 to 15%. Andy Povey: And what do you put that down to? Jon Horsfield: The ability to upsell. Okay, with kiosks, as long as, if you put, for example, with a burger, if you just have a nice little button, say would you like the bacon fries with that? It's an extra few pounds. Well, actually if you've got an extra few pounds on every single transaction, that makes an incredible difference to the bottom line. From the same number of customers. Some of our clients over in the USA have seen an ATV increase above to 60% with the use of kiosks. Andy Povey: And that's just through selling additional fries. Jon Horsfield: Exactly. People will. I went to a talk many years ago when people started to adopt kiosks and the traditional thing is the fact that people will order two Big Macs and a fries to a kiosk, but when you go face to face, they will not order two Big Macs and a fries. Andy Povey: So you're saying I'm a shy fatty who's basically. Jon Horsfield: Absolutely not. Absolutely not, Andy. Absolutely not. So that's really what it's about. It's about using the sort of the high street technology and applying that to a different industry and trying to bring everybody along with us. Dominic Jones: And you need to listen to the Skip the Queue. It's the best podcast series ever. It'll give you this industry. Paul Marden: Perfect. That was a lovely little sound bite. Dom, welcome. Dominic Jones: It's the truth. It's the truth. I love Skip the Queue. Paul Marden: Welcome back to Skip the Queue. Paul, welcome. For your first time, let's just start with a quick introduction. Dom, tell everybody about yourself. Dominic Jones: So I'm Dominic Jones, I'm the chief executive of the Mary Rose Trust and I'm probably one of Skip the Queue's biggest fans. Paul Marden: I love it. And biggest stars. Dominic Jones: Well, I don't know. At one point I was number one. Paul Marden: And Paul, what about yourself? What's your world? Paul Woolf: Well, I'm Paul Woolf, I've just joined the Mary Rose as a trustee. Dom's been kind of hunting me down politely for a little bit of time. When he found out that I left the King's Theatre, he was very kind and said, right, you know, now you've got time on your hands, you know, would you come over and help? So yeah, so my role is to support Dom and to just help zhuzh things up a bit, which is kind of what I do and just bring some new insights into the business and to develop It a bit. And look at the brand, which is where my skills. Dominic Jones: Paul is underselling himself. He is incredible. And the Mary Rose Trust is amazing. You haven't visited. You should visit. We're in Portsmouth Historic Dock blog. But what's great about it is it's about attracting great people. I'm a trustee, so I'm a trustee for good whites. I'm a trustee for pomp in the community. I know you're a trustee for kids in museums. I love your posts and the fact that you come visit us, but it's about getting the right team and the right people and Paul has single handedly made such a difference to performance art in the country, but also in Portsmouth and before that had a massive career in the entertainment. So we're getting a talent. It's like getting a Premiership player. And we got Paul Woolf so I am delighted. Dominic Jones: And we brought him here to the Museum Heritage show to say this is our industry because we want him to get sucked into it because he is going to be incredible. You honestly, you'll have a whole episode on him one day. Paul Marden: And this is the place to come, isn't it? Such a buzz about the place. Paul Woolf: I've gone red. I've gone red. Embarrassed. Paul Marden: So have you seen some talks already? What's been impressive for you so far, Paul? Paul Woolf: Well, we did actually with the first talk we were listening to was all about touring and reducing your environmental impact on touring, which is quite interesting. And what I said there was that, you know, as time gone by and we had this a little bit at theatre actually. But if you want to go for grant funding today, the first question on the grant funding form, almost the first question after the company name and how much money you want is environmental impact. Paul Marden: Yeah, yeah. Paul Woolf: And so if you're going tour and we're looking now, you know, one of the things that Dom and I have been talking about is, you know, Mary Rose is brilliant. It's fantastic. You know, it's great. It's in the dockyard in Portsmouth and you know, so. And, and the Andes, New York, you know, everywhere. Dominic Jones: Take her on tour. Paul Woolf: Why isn't it on tour? Yeah. Now I know there are issues around on tour. You know, we've got the collections team going. Yeah, don't touch. But nonetheless it was interesting listening to that because obviously you've got to. Now you can't do that. You can't just put in a lorry, send it off and. And so I thought that was quite interesting. Dominic Jones: Two, it's all the industry coming together. It's not about status. You can come here as a student or as a CEO and you're all welcome. In fact, I introduced Kelly from Rubber Cheese, your company, into Andy Povey and now you guys have a business together. And I introduced them here in this spot outside the men's toilets at Museum and Heritage. Paul Woolf: Which is where we're standing, by the way. Everybody, we're outside the toilet. Dominic Jones: It's the networking, it's the talks. And we're about to see Bernard from ALVA in a minute, who'll be brilliant. Paul Marden: Yes. Dominic Jones: But all of these talks inspire you and then the conversations and just seeing you Andy today, I'm so delighted. And Skip the Queue. He's going from strength to strength. I love the new format. I love how you're taking it on tour. You need to bring it to the May Rose next. Right. Paul Marden: I think we might be coming sometimes soon for a conference near you. Dominic Jones: What? The Association of Independent Museums? Paul Marden: You might be doing an AIM conference with you. Dominic Jones: Excellent. Paul Marden: Look, guys, it's been lovely to talk to you. Enjoy the rest of your day here at M and H. Paul Marden: Stephen, welcome back to Skip the Queue. Stephen Spencer: Thank you very much. Paul Marden: For listeners, remind them what you do. Stephen Spencer: So I'm Stephen Spencer. My company, Stephen Spencer Associates, we call ourselves the Ambience Architects because we try to help every organisation gain deeper insight into the visitor experience as it's actually experienced by the visitor. I know it sounds a crazy idea, really, to achieve better impact and engagement from visitors and then ultimately better sustainability in all senses for the organisation. Paul Marden: For listeners, the Ambience Lounge here at M and H is absolutely rammed at the moment. Stephen Spencer: I'm trying to get in myself. Paul Marden: I know, it's amazing. So what are you hoping for this networking lounge? Stephen Spencer: Well, what we're aiming to do is create a space for quality conversations, for people to meet friends and contacts old and new, to discover new technologies, new ideas or just really to come and have a sounding board. So we're offering free one to one advice clinic. Paul Marden: Oh, really? Stephen Spencer: Across a whole range of aspects of the visitor journey, from core mission to revenue generation and storytelling. Because I think, you know, one of the things we see most powerfully being exploited by the successful organisations is that kind of narrative thread that runs through the whole thing. What am I about? Why is that important? Why should you support me? How do I deliver that and more of it in every interaction? Paul Marden: So you're Having those sorts of conversations here with people on a one to one basis. Stephen Spencer: Then we also are hosting the structured networking event. So all of the sector support organisations that are here, they have scheduled networking events when really people can just come and meet their peers and swap experiences and again find new people to lean on and be part of an enriched network. Paul Marden: Absolutely. So we are only half a day in, not even quite half a day into a two day programme. So it's very early to say, but exciting conversations, things are going in the direction that you hoped for. Stephen Spencer: Yes, I think, I mean, we know that the sector is really challenged at the moment, really, the fact that we're in now such a crazy world of total constant disruption and uncertainty. But equally we offer something that is reassuring, that is enriching, it's life enhancing. We just need to find better ways to, to do that and reach audiences and reach new audiences and just keep them coming back. And the conversations that I've heard so far have been very much around that. So it's very exciting. Paul Marden: Excellent. One of themes of this episode that we'll be talking to lots of people about is a little bit of crystal ball gazing. You're right, the world is a hugely, massively disrupted place at the moment. But what do you see the next six or 12 months looking like and then what does it look like for the sector in maybe a five year time horizon? Stephen Spencer: Okay, well, you don't ask easy questions. So I think there will be a bit of a kind of shaking down in what we understand to be the right uses of digital technology, AI. I think we see all the mistakes that were made with social media and what it's literally done to the world. And whilst there are always examples of, let's say, museums using social media very cleverly and intelligently, we know that's against the backdrop of a lot of negativity and harm. So why would we want to repeat that, for example, with generative AI? Paul Marden: Indeed. Stephen Spencer: So I heard a talk about two years ago at the VAT conference about using AI to help the visitor to do the stuff that is difficult for them to do. In other words, to help them build an itinerary that is right for them. And I think until everyone is doing that, then they should be very wary of stepping off the carpet to try and do other things with it. Meanwhile, whilst it's an immersive experience, it is not just sitting in, you know, with all respect to those that do this, A, you know, surround sound visual box, it is actually what it's always been, which is meeting real people in authentic spaces and places, you know, using all the senses to tell stories. So I think we will need to see. Stephen Spencer: I've just been given a great coffee because that's the other thing we're offering in the coffee. It's good coffee. Not saying you can't get anywhere else in the show, just saying it's good here. Yeah. I think just some realism and common sense creeping into what we really should be using these technologies for and not leaving our visitors behind. I mean, for example, you know, a huge amount of the natural audience for the cultural sector. You know, people might not want to hear it, but we all know it's true. It's older people. And they aren't necessarily wanting to have to become digital natives to consume culture. So we shouldn't just say, you know, basically, unless you'll download our app, unless you'll do everything online, you're just going to be left behind. That's crazy. It doesn't make good business sense and it's not right. Stephen Spencer: So I just think some common sense and some. Maybe some regulation that will happen around uses of AI that might help and also, you know, around digital harms and just getting back to some basics. I was talking to a very old colleague earlier today who had just come back from a family holiday to Disney World, and he said, you know, you can't beat it, you cannot beat it. For that is immersive. Paul Marden: Yeah, absolutely. But it's not sealed in a box. Stephen Spencer: No, no. And it really. It's a bit like Selfridges. I always took out. My favourite store is Selfridges. It still does what Harry Gordon Selfridge set out to do. He said, "Excite the mind and the hand will reach for the pocket." I always say. He didn't say excite the eye, he said, excite the mind. Paul Marden: Yeah. Stephen Spencer: The way you do that is through all the senses. Paul Marden: Amazing. Stephen Spencer: And so, you know, digital. I'm sure he'd be embracing that. He would be saying, what about the rest of it? Paul Marden: How do you add the human touch to that? Yeah. I was at Big Pit last week. Stephen Spencer: As they reopened, to see this. Yeah. Paul Marden: And it was such an amazing experience walking through that gift shop. They have so subtly brought the museum into the gift shop and blended the two really well. Stephen Spencer: Yes. And I think that raises the bar. And again, if you want to make more money as a museum, you need to be embracing that kind of approach, because if you just carry on doing what you've always done, your revenue will go down. Paul Marden: Yes. Stephen Spencer: And we all know your revenue needs to go up because other. Other sources of income will be going down. Paul Marden: Sarah, welcome back to Skip the Queue last time you were here, there was a much better looking presenter than, you were in the Kelly era. Sarah Bagg: Yes, we were. Paul Marden: It's almost as if there was a demarcation line before Kelly and after Kelly. Why don't you just introduce yourself for me? Tell the listeners what it is that you do. Sarah Bagg: So I'm Sarah Bagg. I'm the founder of Rework Consulting. The last time I spoke, it wasn't that long after our launch. I think like two and a half years ago. We've just had our third birthday. Paul Marden: Wow. Sarah Bagg: Which is completely incredible. When we first launched rework, were specifically for the visitor attractions industry and focused on ticketing. Paul Marden: Yep. Sarah Bagg: So obviously we are a tech ticketing consultancy business. In the last three and a half years we've grown and now have five verticals. So attractions are one of them. Paul Marden: And who else do you work with then? Sarah Bagg: So the art, the leisure industry. So whether it be activity centres, cinemas, bowling centres and then live entertainment. So it could be anything from sports, festivals etc and the arts, like theatres or. Paul Marden: So closely aligned to your attractions. Then things that people go and do but different kinds of things loosely. Sarah Bagg: Say they're like live entertainment. Paul Marden: I like that. That's a nice description. So this must be Mecca for you to have all of these people brought together telling amazing stories. Sarah Bagg: I think how I would sum up museum and heritage today is that I think we're kind of going through a period of like being transformed, almost like back. People are reconstructing, connecting with real experiences and with people. Paul Marden: Yeah. Sarah Bagg: And I would like to think that tech is invisible and they're just to support the experience. I think there's a lot of things that are going on at the moment around, you know, bit nostalgia and people dragging themselves back to the 90s. And there's a lot of conversations about people and customer service and experience. And although technology plays a huge part in that, I would still like to think that people come first and foremost, always slightly weird from a technology consultant. Paul Marden: Well, nobody goes to a visitor attraction to be there on their own and interact with technology. That's not the point of being there. Yeah. Interesting talks that you've been today. Sarah Bagg: I think one of my favourite was actually one of the first of the day, which was about. Of how do you enhance the visitor experience through either like music and your emotions and really tapping into how you feel through, like all your different senses. Which was one of Stephen's talks which I really enjoyed. Paul Marden: That's really interesting. Sarah Bagg: I think if people like look at the visitor industry and across the board, that's why I'm so keen to stay, like across four different sectors, we can learn so much pulling ideas from like hospitality and restaurants and bars.Paul Marden: Completely. Sarah Bagg: Even if you think about like your best, there's a new bar there, so you can not very far from my home in Brighton and the service is an amazing. And the design of the space really caters for whether you're in there with 10 people or whether you're sat at the bar on your own. It doesn't exclude people, depending on what age you are or why you gone into the bar. And I think we can learn a lot in the visitor attractions industry because there's been a lot of talk about families today. I don't have children and I think that there, you need. Sarah Bagg: We need to think more about actually that lots of other people go to visitor attractions Paul Marden: Completely. Sarah Bagg: And they don't necessarily take children and they might want to go on their own. Yes, but what are we doing to cater for all of those people? There's nothing. Paul Marden: How do you make them feel welcome? How do you make them feel like they're a first class guest? The same as everybody else. Yeah. So where do you see the sector going over the next few years based on what you've seen today? Sarah Bagg: I think there'll be a lot more diversification between sectors. There's definitely a trend where people have got their assets. You know, like if you're looking at things like safari parks and zoos, places that have already got accommodation, but maybe like stately houses where there used to be workers that were living in those cottages or whatever, that they're sweating their assets. I think it would be interesting to see where tech takes us with that because there has been a tradition in the past that if you've got like, if your number one priority to sell is being like your hotel, then you would have like a PMS solution. But if it's the other way around, your number one priority is the attraction or the venue and you happen to have some accommodation, then how is that connecting to your online journey? Sarah Bagg: Because the last thing you want is like somebody having to do two separate transactions. Paul Marden: Oh, completely drives me crazy. Sarah Bagg: One thing I would also love to see is attractions thinking beyond their 10 till 6 opening hours completely. Because some days, like restaurants, I've seen it, you know, maybe they now close on Mondays and Tuesdays so they can give their staff a day off and they have different opening hours. Why are attractions still fixated in like keeping these standard opening hours? Because actually you might attract a completely different audience. There used to be a bit of a trend for like doing museum late. So I was speaking to a museum not very long ago about, you know, do they do like morning tours, like behind the scenes, kind of before it even opens. And I think the museum particularly said to me, like, "Oh, we're fine as we are.". Paul Marden: I've never met a museum that feels fine where it is at the moment. Sarah Bagg: But I guess the one thing I would love to see if I could sprinkle my fairy dus. Paul Marden: Come the revolution and you're in charge. Sarah Bagg: And it's not like, it's not even like rocket science, it's more investment into training and staff because the people that work in our industry are like the gold, you know, it's not tech, it's not pretty set works, it's not like fancy display cases. Yes, the artefacts and stuff are amazing. Paul Marden: But the stories, the people stuff. Yeah. Sarah Bagg: Give them empowerment and training and make the customer feel special. Paul Marden: Yes. Sarah Bagg: When you leave, like you've had that experience, you're only ever going to get that from through the people that you interact with completely. Paul Marden: Jeremy, hello. Welcome to Skip the Queue. We are, we are being slightly distracted by a dinosaur walking behind us. Such is life at M and H show. Jeremy Mitchell: Yeah. Paul Marden: So. Jeremy Mitchell: Well, anything to do with museums and dinosaurs, always great crowd pleasers. Paul Marden: Exactly, exactly. So is this your first time at M and H or have you been before? Jeremy Mitchell: Been before, but probably not for 10 years or more. It was, yes. I remember last time I came the theatres were enclosed so they were partitioned all the way around. Paul Marden: Right. Jeremy Mitchell: But because it's so popular now that would not just not would not work. It's a long time ago. It shows how long I've been volunteering. Paul Marden: In museums, doesn't it? So for our listeners, Jeremy, just introduce yourself and tell everyone about the role that you've got at the Petersfield Museum. Jeremy Mitchell: Okay, so I'm Jeremy Mitchell. I'm a trustee at Petersfield Museum now Petersfield Museum and Art Gallery. I'm actually now chair of trustees. Paul Marden: Paint a little picture for us of Petersfield Museum then. What could someone expect if they came to you? Apart from, as I understand, a very good cup of coffee. Jeremy Mitchell: A very good cup of coffee. Best in Petersfield. And that's not bad when there are 32 competitors. You'll get a little bit of everything you'll get a bit of. You'll get the story of Petersfield, but you'll get so much more. We've got collections of costume going back to the mid 18th century. We've got work of a local artist, Flora Torte, one of those forgotten female artists from between the wars. She's a story that we will be exploring. We've got, in partnership with the Edward Thomas Fellowship, a big archive of books and other artefacts by and about Edward Thomas, who was a poet, writer, literary critic. He's one of the poets killed in the First World War. But he's not well known as a war poet because he was writing about the impact of war on life at home. Jeremy Mitchell: So he's now more well known as a nature poet. Paul Marden: So you're telling the story not just of the place, you're telling the story of the people that have produced great art or had an impact on Petersfield. Jeremy Mitchell: Yes. And their networks and how they might relate to Petersfield in turn. And we've got the costume collection I mentioned going back to the mid 18th century, which came from Bedale School. They've all got stories to them. Paul Marden: Interesting. Jeremy Mitchell: This came from Bedale School, which is a private school on the edge of Petersfield. It was actually collected by their drama teacher between the 1950s and the 1970s. Paul Marden: Wow. Jeremy Mitchell: Because she believed in authenticity. So if she was putting on a 19th century production, she would want genuine 19th century clothes. Paul Marden: Let me tell you, my drama productions in a 1980s comprehensive did not include authentic 19th century costumes. Jeremy Mitchell: If were doing something like that at school, their parents would have been, all right, go down to the jumble sale, buy some material, make something that looks something like it. Paul Marden: Yeah. Jeremy Mitchell: But no, she was, well, if you haven't got anything in your attic that's suitable, please send me some money because there's a sale at Sotheby's in three months. Time off costume from the period. Paul Marden: Excellent. Jeremy Mitchell: And we've got some lovely pieces in there. When we put on the Peggy Guggenheim exhibition, which is what were talking about earlier today here, were able to bring in costume from the 1930s, Chanel dress, other high quality, not. Not necessarily worn by Peggy Guggenheim, but her. Paul Marden: Authentic of the period. Jeremy Mitchell: Authentic of the period. But her son was at Bedale, so she could have been asked to donate. Paul Marden: So. Okay. Jeremy Mitchell: Highly unlikely, but it was similar to items that she had been photographed in or would have been. Would have been wearing. Paul Marden: So tell me about the. The presentation. How was that? Jeremy Mitchell: It went so quickly. Paul Marden: Oh, yes. You get in the zone don't you? Jeremy Mitchell: You get in the zone. But it flowed and Louise was great. Louise had done the bulk of the. The work. She prepared the presentation that visually told the story of the exhibition and its outcomes and impacts. And I filled in the boring book, I call it the BBC, the boring but crucial. How we funded it, how we organised the project, management around it, the planning and getting buy in from the rest of the trustees at the beginning, because it was potentially a big financial commitment if we hadn't been able to fund it. Paul Marden: Isn't it interesting? So coming to an event like this is always. There's always so much to learn, it's always an enriching experience to come. But it's a great opportunity, isn't it, for a small museum and art gallery such as Petersfield? It feels a little bit like you're punching above your weight, doesn't it, to be invited onto this stage to talk about it. But really you're telling this amazing story and it's of interest to everybody that's here. Jeremy Mitchell: We want to share it. If we've been able to do it, then why can't they? Why can't you? Why can't we all do it? And yes, you need the story, but if you dig deep enough, those stories are there. Paul Marden: Absolutely, Absolutely. One of the things that is a real common conversation here, M and H, is looking forward, crystal ball gazing, talking. There's challenges in the sector, isn't there? There's lots of challenges around funding and I guess as a small museum, you must feel those choppy waters quite acutely. Jeremy Mitchell: Definitely. I mean, we're an independent museum, so we're not affected by spending cuts because we don't get any funding from that area. But the biggest challenge is from the funding perspective. Yes, we have a big income gap every year that we need to bridge. And now that so much more of the sector is losing what was its original core funding, they're all fishing in the same pond as us and they've got. Invariably they've got a fundraising team probably bigger than our entire museum team, let alone the volunteer fundraiser that we've got. So, yes, it is a challenge and you are having to run faster just to stand still. The ability to put on an exhibition like Peggy Guggenheim shows that we are worth it. Paul Marden: Yes, absolutely. Jeremy Mitchell: And the Guggenheim was funded by Art Fund Western loan programme and an Arts Council project grant. And it was a large Arts Council project grant. Paul Marden: So although everyone's fishing in the same pond as you're managing to yeah. To stretch my analogy just a little bit too far, you are managing to. To get some grant funding and. Jeremy Mitchell: Yes. Paul Marden: And lift some tiddlers out the pond. Jeremy Mitchell: Yes. But it was quite clear that with Peggy it was a story that had to be told. Paul Marden: So we talked a little bit about challenging times. But one of the big opportunities at M and H is to be inspired to think about where the opportunities are going forwards. You've had a day here today. What are you thinking as inspiration as next big things for Petersfield Museum. Jeremy Mitchell: I'm finding that really difficult because we're small, we're a small site, Arkansas, I think has got to be a way forward. I miss the talk. But they're all being recorded. Paul Marden: Yes. Jeremy Mitchell: So I shall be picking that one up with interest. But AR is something. We've got police cells. Well, we've got a police cell. Paul Marden: Okay. Jeremy Mitchell: Now, wouldn't it be great to tell an augmented reality story of Victorian justice to kids? Paul Marden: Yes. Jeremy Mitchell: While they're sat in a victory in a Victorian police cell on a hard wooden bench. That is the original bench that this prisoners would have slept on. Paul Marden: I've done enough school visits to know there's enough kids that I could put in a jail just to keep them happy or to at least keep them quiet whilst the rest of us enjoy our visit. Yes. I feel like I need to come to Petersfield and talk more about Peggy because I think there might be an entire episode of Skip the Queue to talk just about putting on a big exhibition like that. Jeremy Mitchell: Yeah, no, definitely. If you drop me an email you can skip the queue and I'll take you around. Paul Marden: Oh lovely, Rachel, welcome to Skip the Queue. You join me here at M and H show. And we've taken over someone's stand, haven't we? I know, it feels a bit weird, doesn't it? Rachel Kuhn: I feel like we're squatting but I. Paul Marden: Feel a little bit like the Two Ronnies, cuz we're sat behind the desk. It's very strange. Which one are you? Anyway, just for listeners. Introduce yourself for me. Tell listeners what it is that you do at BOP Consulting. Rachel Kuhn: Yeah, so I'm Rachel Kuhn, I'm an associate director at BOP and we specialise in culture and the creative economy and kind of working across everything that is to do with culture and creative economy globally. But I lead most of our strategy and planning projects, particularly in the UK and Ireland, generally working with arts, heritage, cultural organisations, from the very earliest big picture strategy through to real nitty gritty sort of operational plans and outside of bop. I'm a trustee for Kids in Museums, where we love to hang, and also a new trustee with the Postal Museum. Paul Marden: Given what you do at bop, this must be like the highlight of the year for you to just soak up what everybody is doing. Rachel Kuhn: I love it. I mean, it's so lovely just going around, chatting to everybody, listening in on the talks and I think that spirit of generosity, you know, like, it just comes across, doesn't it? And it just reminds me why I love this sector, why I'm here. You know, everyone wants to, you know, contribute and it's that whole sort of spirit of what do they say? We know when the tide rises, so do all the boats or all the ships. And I feel like that's the spirit here and it's lovely. Paul Marden: It is such a happy place and it's such a busy, vibrant space, isn't it? What have been the standout things for you that you've seen today? Rachel Kuhn: I think probably on that spirit of generosity. Rosie Baker at the founding museum talking about the incredible work they've done with their events, hires, programmes. Obviously got to give a shout out to the Association of Cultural Enterprise. I've been doing a lot of hanging out there at their stage day. So Gurdon gave us the rundown of the benchmarking this morning. Some really good takeaways from that and Rachel Mackay, I mean, like, obviously. Paul Marden: Want to go into. Rachel Kuhn: You always want to see her. Really good fun, but lovely to hear. She's talking about her strategy, the Visitor Experience strategy. And you know what, I spend so much time going into places looking at these sub strategies, like visual experience strategies that just haven't been written in alignment with the overall strategy. So it's lovely to see that linking through, you know, and obviously I'm from a Visitor Experience background, so hugely passionate about the way that Visitor Experience teams can make visitors feel the organization's values. And that alignment was really impressive. So, yeah, really lovely and loads of great takeaways from all those talks. Paul Marden: I will just say for listeners, all of these talks have been recorded, so everyone's going to be able to download the materials. It take a couple of weeks before they were actually published. But one of the questions that I've asked everybody in these vox pops has been, let's do some crystal ball gazing. It's. It stinks at the moment, doesn't it? The, the, the economy is fluctuating, there is so much going on. What do you see 6 to 12 month view look like? And then let's really push the boat out. Can we crystal ball gaze maybe in five years? Rachel Kuhn: Yeah.  I mean, look, I think the whole problem at the moment and what's causing that sort of nervousness is there's just a complete lack of surety about loads of things. You know, in some ways, you know, many organisations have welcomed the extension for the MPO round, the current round, but for many, you know, that's just pushed back the opportunity to get in on that round that little bit further away. It's caused that sort of nervousness with organisations are having to ride on with the same funding that they asked for some years ago that just doesn't, you know, match, you know, and it's actually a real time cut for them. Paul Marden: Absolutely. Rachel Kuhn: So I think, very hard to say, I don't know that there's much I can say. I feel like as at sea as everyone else, I think about what the landscape looks like in the next six months, but I think that never has there been, you know, a better time than something like this like the M and H show. You know, this is about coming together and being generous and sharing that information and I think reaching out to each other and making sure that we're sort of cross pollinating there. There's so much good stuff going on and we've always been really good at that and I think sometimes when we're feeling a bit down, it feels like, oh, I just don't want to go to something like this and meet others and, you know, get into a bit of a misery cycle. Rachel Kuhn: But actually it's so uplifting to be at something like this. And I think, you know, what we've seen here is at the show today, I think, is organisations being really generous with their experience and their expertise. Suppliers and consultants and supporters of the sector being really generous with their time and their expertise and actually just shows just spending a bit of time with each other, asking things of each other. We've just got loads of stuff to share and we're all really up for it. And I think that generosity is so critical and I mean, obviously I'm going to plug, I've got to plug it. Rachel Kuhn: So, you know, if you are a supplier, if you are a commercial business working in this sector, it might be tough times for you, but it's certainly nowhere near as hard as it is for the arts and cultural heritage organisations in the sector. You know, reach out to them and see how you can support them and help them. I mean, you and I have both been on a bit of a drive recently to try and drum up some sponsorship and corporate support for kids in museums who, you know, an Arts council MPO who we're incredible, incredibly proud to represent and, you know, do reach out to us. If you've been thinking, oh, I just want to sponsor something and I'd love to sponsor us. Paul Marden: Exactly. I mean, there's loads of opportunities when you take kids in museums as an example, loads of opportunities for. And this is what Arts Council wants us to do. They want us to be more independent, to generate more of our own funding and we've got a great brand, we do some amazing work and there's lots of opportunities for those commercial organisations who align with our values to help to support us. Rachel Kuhn: So I think you asked me there about what's in the next year. So next year, six months, I don't know is the answer. I think it's just a difficult time. So my advice is simply get out there, connect, learn from each other, energise each other, bring each other up. Let's not get into that sort of doom cycle. That's very easy next five years. You know what, I've had some really interesting meetings and conversations over the last. Well, one particularly interesting one today, some other ones about some funds that might be opening up, which I think is really exciting. You know, we've seen this really big challenge with funding, you know, slowing funding going in much larger amounts to a smaller number of large organisations and that causes real problems. But I think there might be a small turnaround on that. Rachel Kuhn: I'm not crumbs in the earth. I think it's still tough times. But that was really exciting to hear about. I'm also seeing here at the show today. I've been speaking to a lot of suppliers whose their models seem to be shifting a lot. So a lot more opportunities here where it requires no investment from the attraction and a lot more sort of interesting and different types of profit share models, which I think is really interesting. So I think the other thing I'd say is if you're an attraction, don't discount partnering some of these organisations because actually, you know, go and talk to them. Rachel Kuhn: Don't just, don't just count them out because you think you haven't got anything to invest because many of them are visiting new models and the couple that I've spoken to who aren't, learn from your competitors and start doing some different models. And I think that's been really interesting to hear some very different models here for some of the products, which is really exciting. Paul Marden: It is really hard sitting on the other side of the fence, as a supplier, we need cash flow as well. We've got to pay bills and all of those sorts of things. But you're right, there are interesting ways in which we all want to have a conversation. As you say, don't sit back afraid to engage in the conversation because you've got nothing to invest, you've got an important brand, you've got an audience. Those are valuable assets that a supplier like us would want to partner with you to help you to bring a project to life. And that might be on a rev share model, it might be on a service model. There's lots of different ways you can slice it and dice it. Rachel Kuhn: And going back, on a closing note, I suppose, going back to that generosity thing, don't think because you haven't got any money to commission, you know, a supplier to the sector or a commercial company, that you can't reach out to them. Like, you know, we are in this because we really want to support these organisations. This is our passion. You know, many of us are from the sector. You know, I will always connect somebody or introduce somebody or find a way to get a little bit of pro bono happening, or, you know, many of my colleagues are on advisory committees, we're board members. And I think that's the same for so many of the companies that are, like, working with the sector. You know, reach out and ask for freebie, you know, don't ask, don't get. Paul Marden: Yeah, exactly. Rachel, it is delightful to talk to you as always. Thank you for joining us on Skip the Queue and I am sure, I'm sure we'll make this into a full episode one day soon. I do say that to everybody. Rachel Kuhn: Thanks so much. Lovely to speak to you. Paul Marden: Andy. Andy Povey: Paul.Paul Marden: We've just walked out of the M and H show for another year. What are your thoughts? Andy Povey: First, I'm exhausted, absolutely exhausted. I'm not sure that I can talk anymore because I've spent 48 hours having some of the most interesting conversations I've had all year. Paul Marden: No offence, Tonkin. Andy Povey: You were part of some of those conversations, obviously, Paul. Paul Marden: I was bowled over again by just the sheer number of people that were there and all those lovely conversations and everybody was just buzzing for the whole two days. Andy Povey: The energy was phenomenal. I worked out that something like the 15th show, M & H show that I've been to, and I don't know whether it's just recency because it's sitting in the far front of my mind at the moment, but it seems like this was the busiest one there's ever been. Paul Marden: Yeah, I can believe it. The one thing that didn't change, they're still working on Olympia. Andy Povey: I think that just goes on forever. It's like the fourth Bridge. Paul Marden: Talks that stood out to you. Andy Povey: I really enjoyed interpretation One led by the guy from the sign language education company whose name I can't remember right now. Paul Marden: Yeah, Nate. That was an amazing talk, listeners. We will be getting him on for a full interview. I'm going to solve the problem of how do I make a inherently audio podcast into something that's accessible for deaf people? By translating the podcast medium into some sort of BSL approach. So that was the conversation that we had yesterday after the talk. Andy Povey: I know. I really look forward to that. Then, of course, there was the George and Elise from Complete Works. Paul Marden: I know. They were amazing, weren't they? You couldn't tell at all that they were actors. Do you know, it was really strange when George. So there was a point in that talk that George gave where we all had a collective breathing exercise and it was just. It was. It was so brilliantly done and were all just captivated. There must have been. I rechon there was 100 people at theatre at that point. Absolutely. Because it was standing room only at the back. And were all just captivated by George. Just doing his click. Very, very clever. Andy Povey: But massively useful. I've seen the same thing from George before and I still use it to this day before going on to make a presentation myself. Paul Marden: Yeah, yeah. Andy Povey: Just grounding yourself, centering yourself. Well, it's fantastic. Paul Marden: Yeah. But the whole thing that they were talking about of how do we create opportunities to have meaningful conversations with guests when they arrive or throughout their entire experience at an attraction so that we don't just talk about the weather like we're typical English people. Andy Povey: That's great, isn't it? Go and tell a Brit not to talk. Talk about the weather. Paul Marden: But training your staff makes absolute sense. Training your staff to have the skills and the confidence to not talk about the weather. I thought that was really interesting. Andy Povey: It's an eye opener, isn't it? Something really simple, but could be groundbreaking. Paul Marden: Yeah. Andy Povey: Then what was your view on all of the exhibitors? What did you take away from all the stands and everybody? Paul Marden: Well, I loved having my conversation yesterday with Alan Turing. There was an AI model of Alan Turing that you could interact with and ask questions. And it was really interesting. There was a slight latency, so it didn't feel quite yet like a natural conversation because I would say something. And then there was a pause as Alan was thinking about it. But the things that he answered were absolutely spot on, the questions that I asked. So I thought that was quite interesting. Other exhibitors. Oh, there was a lovely point yesterday where I was admiring, there was a stand doing custom designed socks and I was admiring a design of a Jane Austen sock and there was just somebody stood next to me and I just said, "Oh, Jane Austen socks." Paul Marden: Very on Trend for the 250th anniversary of Jane Austen, that all of the museums in Hampshire will be buying those up. And should funnily you should say that I'm the chief executive of Chawton Park House, which is one of the museums in the last place that Jane Austen lived. So very interesting, very small world moment at that point. Andy Povey: I do, it's almost an oxymoron to talk about Jane Austen socks. I don't imagine her having worn anything with nylon or Lycra in it. Paul Marden: Very true. I hadn't tweaked that. Andy Povey: There was a lot of AI there wasn't there AI this, AI that. Paul Marden: And there were some really good examples of where that is being used in real life. Yeah, yeah. So there were some examples where there's AI being used to help with visitor counts around your attraction, to help you to optimise where you need to put people. I thought that Neil at Symantec just talking about what he called answer engine optimisation. That was interesting. There were some brilliant questions. There was one question from an audience member asking, are there any tools available for you to figure out whether how well your organisation is doing at being the source of truth for AI tools? Andy Povey: Yeah, yeah. So almost like your Google search engine ranking. Paul Marden: But exactly for ChatGPT. Andy Povey: And have you found one yet? Paul Marden: No, not yet. There's also quite a lot of people talking about ideas that have yet to find a home. Andy Povey: Yes. What a very beautiful way of putting it. Paul Marden: The people that have. That are presenting a topic that has yet to get a real life case study associated with it. So the rubber hasn't yet hit the road. I don't think on that. Andy Povey: No. I think that's true for an awful lot of AI, isn't it? Not just in our sector. Paul Marden: No. Andy Povey: It's very interesting to see where that's all going to go. And what are we going to think when we look back on this in two or three years time? Was it just another chocolate teapot or a problem looking for a solution? Or was it the revolution that we all anticipate. Paul Marden: And I think it will make fundamentals change. I think it's changing rapidly. But we need more real case studies of how you can do something interesting that is beyond just using ChatGPT to write your marketing copy for you. Andy Povey: Yeah, I mean it's all about putting the guest at the front of it, isn't it? Let's not obsess about the technology, let's look at what the technology is going to enable us to do. And back to the first part of this conversation, looking at accessibility, then are there tools within AI that are going to help with that? Paul Marden: Yeah, absolutely. So there was definitely. There was an interesting talk by Vox. The people that provide, they provide all of the radio boxes for everybody to wear at M and H that provides you with the voiceover of all of the speakers. But they use this technology across all manner of different attractions and they were talking about using AI to do real time translation of tours. So you could. Andy Povey: Very interesting. Paul Marden: Yeah. So you could have an English speaker wandering around doing your tour and it could real time translate up to. I think it was up to four languages. Andy Povey: BSL not being one of those languages. Paul Marden: Well, no, they were talking about real time in app being able to see subtitles. Now, I don't know whether they went on to say you could do BSL. And we know from the other presentation that not everybody that is deaf is able to read subtitles as fast as they can consume sign language. So it's important to have BSL. But there were some parts of that Vox product that did it address deaf people. It wasn't just multilingual content. Andy Povey: So AI people, if you're listening, you can take the idea of translating into BSL in real time and call it your own. Paul Marden: Yeah, we very much enjoyed hosting our theatre, didn't we? That was a lot. And Anna, if you are listening, and I hope you are, because lots of people have said very nice things in this episode about M and H. Andy and I would love to come back next year. Andy Povey: Absolutely. Paul Marden: And host a theatre for you. Any other thoughts? Andy Povey: Just really looking forward to the rest of the week off. Yeah, it's a sign of a good show when you walk away with all that positive feeling and that positive exhaustion and you probably need a week to reflect on all of the conversations that we've had. Paul Marden: Yeah, absolutely. Next up we is AIM Conference at Mary Rose in June. I can't wait very much. Looking forward to that. Thank you ever so much for listening. We will join you again in a few weeks. See you soon. Bye Bye. Andy Povey: Draw.Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others to find us. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them to increase their visitor numbers. You can find show notes and transcripts from this episode and more over on our website, skipthequeue fm.  The 2024 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the 2024 Rubber Cheese Visitor Attraction Website Survey Report

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Today we look at the organizational and people dimensions of complexity. Laura Watford of STEMunity shares her journey of organisational development, highlighting the impact of coaching on her approach to developing STEMunity and growing in confidence as a female entrepreneur. Laura describes her recent inspiring STEM events for children including an incredible event in the Mary Rose museum.

The story of the Mary Rose, Henry VIII's favourite ship, is one that is closely connected to the reign of the iconic Tudor monarch, but it is the history of her demise that remains a mystery to this day.  When she sank in 1545, she lost almost her entire crew, but this tragedy would preserve for posterity a remarkable time capsule of Tudor England and beyond.   In this first episode of our mini-series, Chief Historian Tracy Borman takes us on a trip to the Mary Rose Museum to meet Head of Research Dr Alex Hildred. Together they will explore the life of the Mary Rose. Visit the Mary Rose Museum and discover the largest collection of Tudor objects in the world.  Visit the Tudor World Exhibition at Hampton Court, and see the oldest rooms of the Tudor palace, once lived in by Cardinal Thomas Wolsey. 

Before England ruled the Waves, there was the Mary Rose (1511-45), a technologically advanced sailing vessel that contributed to the future world domination of the English Navy, including the vast waters surrounding the North American continent. While she lay on the sea bed since 1545, the wreck of the Mary Rose and its contents were preserved in silt for centuries prior to being located in 1971 and raised in 1982 in one of the most complex and expensive maritime salvage projects in history. Check out the YouTube version of this episode at https://youtu.be/8IrCyL_Cf3E which has accompanying visuals including maps, charts, timelines, photos, illustrations, and diagrams. England History books available at https://amzn.to/4526W5n British Kings & Queens books available at https://amzn.to/430VOo0 Age of Discovery books available at https://amzn.to/3ZYOhnK Age of Exploration books available at https://amzn.to/403Wcjx ENJOY Ad-Free content, Bonus episodes, and Extra materials when joining our growing community on https://patreon.com/markvinet SUPPORT this channel by purchasing any product on Amazon using this FREE entry LINK https://amzn.to/3POlrUD (Amazon gives us credit at NO extra charge to you). Mark Vinet's video channel: https://youtube.com/c/TIMELINE_MarkVinet Website: https://markvinet.com/podcast Facebook: https://www.facebook.com/mark.vinet.9 Twitter: https://twitter.com/HistoricalJesu Instagram: https://www.instagram.com/denarynovels Mark's Books: https://amzn.to/3k8qrGM Audio credit: Witness Podcast with Susan Hulme (The Raising Of The Mary Rose 2017/10/03 BBC World Service). Audio excerpts reproduced under the Fair Use (Fair Dealings) Legal Doctrine for purposes such as criticism, comment, teaching, education, scholarship, research and news reporting.See omnystudio.com/listener for privacy information.

ADV - NordVPN: https://nordvpn.com/crimeandcomedy ADV - Paramount+ - https://www.paramountplus.com/it/?utm_source=Vois&utm_medium=cpm&utm_campaign=ProceduralCrimeDramas&utm_content=audioad Felix Vail è un mistero: sicuramente un uomo che piaceva alle donne, e anche tanto. Sicuramente un uomo che si è lasciato dietro dei cuori infranti… ma anche dei misteri. Che fine ha fatto Annette? Possibile che sia davvero andata in Messico senza dire niente a nessuno? E Sharon? E cosa è successo alla sua prima moglie Mary? Solo l'interesse di un giornalista d'inchiesta farà luce su questo giallo lungo 50 anni --------- Patreon: https://www.patreon.com/crimeandcomedy Instagram: https://www.instagram.com/crimeandcomedy.podcast/ Telegram: https://t.me/crimeandcomedy Sito: https://www.crimeandcomedy.it Instagram: Clara Campi: https://www.instagram.com/claracampicomedy/ Marco Champier: https://www.instagram.com/mrchreddy/ Editing - Ilaria Giangrande: https://www.instagram.com/ilaria.giangrande/ Caricature - Giorgio Brambilla: https://www.instagram.com/giorgio_brambilla_bookscomedy/ Tutti i Podcast: https://link.chtbl.com/CrimeandComedy Capitoli: (00:00:00) | Intro (00:00:53) | Sigla (00:01:07) | Ringraziamenti Patreon (00:03:13) | NordVPN (00:04:41) | Annette e Felix Vail (00:20:08) | Mary Horton e Felix Vail (00:34:51) | Sharon Hensley e Felix Vail (00:45:48) | Mary Rose e Jerry Mitchel scoprono cose sulla vita di Felix Vail (01:12:36) | Le indagini ufficiali su Felix Vail (01:24:13) | L'arresto di Felix Vail (01:31:51) | I nostri Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter  or Bluesky for your chance to win the books that have been mentioned in this podcast.Competition ends on 19th March 2025. The winner will be contacted via Bluesky. Show references: https://www.ajah.ae/https://www.linkedin.com/in/paul-griffiths-63432763/Kelly's final episodeThe transformation of Painshill Park, with Paul Griffiths, Director of PainshillWhat it really takes to launch a podcast. With Kelly Molson and Paul GriffithsPaul Griffiths has worked in the Heritage, Museums and Tourism world now for nearly 30 years.After spending 16 years working in various role for English Heritage, in 2012 he moved to the Mary Rose Museum as Head of Operations to oversee the opening and operations of the multi award winning museum, welcoming over one million visitors before in 2018 taking on moving to the Painshill Park Trust in the role of Director of Painshill. Paul spent 6 years there before his move in December 2024 to Ras Al Khaimah one of the seven Emirates that make up the UAE. In this exciting brand new role Paul is Chief Executive Officer of the Al Hamra Heritage Village, part of the Al Qasimi Foundation. Transcriptions: Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with Visitor Attractions. I'm your host, Paul Marden.Longtime listeners will remember my guest today, Paul Griffiths, when he was CEO at Painshill Park, from when he was interviewed back in season one by Kelly. In today's episode, Paul comes back to talk about his new role as CEO of Al Jazeera Al Hamrah Heritage Village in Ras Al Khaimah in the UAE. Now, I'm always interested in the first 90 days of people's experience in a job, so we'll be talking more about that and his for the future. Paul Marden: Paul, welcome back to Skip the Queue. Paul Griffiths: Hello. Thanks for having me, Paul. Great to be here. Paul Marden:  Long time. Listeners will know that we always start with an icebreaker question and our guests don't get to know that one in advance. I think this one's a pretty kind one. I was pretty mean to Paul Sapwell from Hampshire Cultural Trust a couple of weeks ago because I asked him whether it was Pompey or Saints and for political reasons, he felt that he had to abstain from that.Paul Griffiths: Testing his interest. I'd have gone Pompey at the time because that's where we live. Well, did live. Paul Marden: Oh, there you go. There you go. So you've moved over from Portsmouth. You're now in the UAE. Tell listeners, what is that one? Home comfort that after three months away from Blighty, you're missing? Is it proper English marmalade? Paul Griffiths: Do you know what? I've been able to get hold of most things, but I've not been able to get. I know people who cook properly, so I should be able to do this myself, but I haven't. Cauliflower cheese, one thing I'm missing from home, that doesn't sell it anywhere in a sort of pre pack or frozen form. I can even get hold of Yorkshire puddings in Spinny's supermarket, but I can't get hold of cauliflower cheese. Paul Marden: Can you get cauliflowers? Paul Griffiths: Can get cauliflowers. I'm sure I can make cheese sauce if I knew what it was doing. But you normally. I'm so used to normally buying a pack of cheese, cauliflower cheese to have in my Sunday roast. Paul Marden: Okay. So if I ever get to come out, I need to bring out a plastic wrapped, properly sealed so that it doesn't leak on the plane. Cauliflower cheese? Paul Griffiths: Yes, please. Yeah, absolutely. Paul Marden: So your last episode was actually. Or your last full episode was back in season one, episode 22. So five years ago and the world has changed a lot in five years, but most recently it's changed a lot for you, hasn't it? So why don't you tell listeners a little bit about what's happened to you since you were with us in season one? Paul Griffiths: Wow. Yeah, well, season one seems an age away, doesn't it, now with all the wonderful guests youu've had since on Skip the Queue, it's been a different program completely. But, yeah, no, well, back then I was at Painshill, were coming out of a pandemic and I remember, you know, Kelly and I were chatting over all the different avenues that everyone had gone and what we've done at Painshill and that continued brilliantly. And however, my life has taken a change in. In sense of where I am, but I'm still doing the same sort of work, so. Which is, you know, when our industry, and it's such a fabulous industry, it's great to stay in it. Paul Griffiths: So I am now over in the United Army Emirates in the Emirate of Ras Alhaima, which is the third biggest of the seven emirates that make up the UAE, behind Abu Dhabi and, of course, Dubai. So I was approached, God, nearly always, this time last year, about a call over here. Yes. My recruitment company got in touch and went through, you know, had a good look at the job description and thought, well, actually, we'll throw my hat into the ring. And applied, went for a series of online interviews with the recruitment company, then an online interview with the people over here at various departments within the Al Kassimme Foundation and the Department of Museums and Antiquities. Paul Griffiths: So, yeah, looking at this brand new job, which I'm now lucky enough to be in, I then was flown out in August for a round of interviews, met all the team. You know, one of those things that you later discover, the whole real four days was one big interview, although there was. There was a central one. But of course, everyone you were meeting along the way was being asked to feedback, And I love chatting to people and enjoying people's company. So actually went for dinners and lunches and all sorts, which was just a lovely four days and almost felt like a free hit in many ways, Paul. Well, this is going to be a brilliant experience. Paul Griffiths: If I don't get the job, I'm going to have a great four days in Rasta Taima, seeing it, meeting everyone, enjoying the time here. And, you know, the more time I spent here, the more time with the team, the more time, you know, going and visiting sites. I just became more and more that this would be an amazing job. Obviously gave my absolute everything, did loads of research, gave everything in the interview. The interview took a rather unusual turn. After the sort of hour and a half of questions and my questions, I was asked to leave the room for a short period. Not unusual in that sense because I was, you know, I wasn't just going to leave and go because obviously I was in their hands for four days. Paul Griffiths: But the doctor, Natasha Ridge, the executive director of the foundation, came out the interview and said, “Right, that's all gone really well. We're really pleased. We're now off to the palace for you to meet His Highness Sheikh Saud, who is the ruler of Ras Al Khaimah and on the Supreme Council of the UAE.” So I was sort of, I went to one of the small meeting rooms you. Now I know that. Now I know where I was, where I went. But at that point I had no idea. One of the lovely. There's a very much a service thing here. Paul Griffiths: So, you know, we have in the Heritage Village as well later we have a wonderful member of our team, Geraldine, who does lots of cooking, prepares stuff and just had a wonderful fish taco lunch because we're four hours ahead of you, of course, here in Alaihi. So, yeah, so one of the guys came in with, gave me an English breakfast tea and sort of, you know, sat there reviewing what, thinking what on earth was I going to be asked by His Highness. And then was put into one of the drivers and we drove up through Rat Sahma City, through into the palace, up the long driveway and there I was sort of eventually, after about 20 minutes, presented with. Presented to Sheikh Sword who asked me, chatted, asked various questions. Paul Griffiths: I don't think there could be many interviews that you end up with His Highness in the second half of it. You know, it's sometimes a presentation. Yeah. So that was. I was there for about half an hour and that's your time over and off he goes. And off I went back to then go and have dinner with some of the team. So it was a very surreal afternoon. Paul Marden: Being interviewed by royalty. But when you're not expecting that as part of the interview process, that must be quite unnerving. Paul Griffiths: I had a heads up that at some point in my trip I might meet him, but there was no formal arrangements. I had me had to get in a diary. So it hadn't even crossed my mind that's what was about to happen. When I was asked to leave the meeting room, I just thought maybe they wanted to come back with more questions or, you know, say I hadn't gone well, whatever. But, yeah, no, that was the. I took that as a good sign. I thought, well, actually, if I'm being whisked up there, the interview must have gone relatively well because I'm sure they would present me to shake sword if it hadn't gone so well. Paul Marden: Yeah. You'd hope that he would be towards the end of the cycle of the interview round. Paul Griffiths: Yeah. Paul Marden: Not doing the early sifting of CVs. Paul Griffiths: No. He certainly had seen who I was because he asked me some questions about where I'd worked and. Okay, things like that. So he'd obviously seen a CV. He's a very. I mean, I've met him subsequently a few times. I've been fortunate to be a dinner hosted by him a couple of weeks ago. But he is a very, very intelligent man. Works really hard. I mean, work. He, you know, for him, he spends every minute working on the emirate. He ruled, he. He's the ruler. But he's almost a. It's a sort of combo, I guess he's all Prime Minister at the same time as being the ruler. So he is constantly working. You know, I'm really committed and I'm lucky in many ways that where I am working at the Heritage Village is his real. Paul Griffiths: One of his real pet projects that he's really driving forward. So, yes, we come with sort of royal. Royal approval, if you like. So. Yeah. Paul Marden: Excellent. So I. I've not been to the Emirates before, so for those of us that have not been, tell us a little bit about Ras Al Khaimah, of course. Paul Griffiths: Well, Ras Al Khaimah is one of the quieter Emirates mentioned. Sheikh Saud there, he's really driving a sort of, you know, a sort of agenda of bringing in more tourists. But he wants to use culture and territory as part of that. So, you know, it's a more relaxed, low level, if that makes sense. It's not Dubai, it's not full on, it's more relaxed Emirate. It's relaxed in cultural and many of the ways it's not, as you know, some of the other Emirates are, for example, completely dry. Ras Al Khaimah has given licenses to hotels and big restaurants in hotels for serving drinks. And there are a number of sellers where you can purchase for your consumption your own home, whereas Sharjah, you can't purchase any alcohol, for example, so it's a bit more chilled like that. It's a lovely place. Paul Griffiths: We're very fortunate to have the heavier mountains go through the far side of Ras Al Khaimah. So where I'm based is more on the seafront but then not, you know, I can see the mountains behind and there's a number of drives up into the mountains which are absolutely fabulous. Up to the Jebel Jais, which is the highest point in the UAE, we have the world's longest and fastest zip wire. I have not gone anywhere near that yet. Goes up to 100km an hour and is the longest over from the top of the mountain, whisking you off to the other side. I think it looks terrifying. But my. Paul Marden: I'm more interested in cables that take you to the top of the mountain. Maybe with some skis on my feet than I am attaching myself to a cable and going down the mountain. Doesn't sound like fun to me. Paul Griffiths: There's a toboggan ride as well up there as well.Paul Marden: Oh, I'd love that. Paul Griffiths: So that's the toboggan ride's on my to do list when the family get off, I'll save it for then and take my son Barney on that. But you know, there's all this sort of venture sports up on the top of the mountain and driving up there is remarkable. They put a proper road in. It's not the scary driving up the Alps, terrified what's going to come around the other corner. It's very like driving up a road, you know, normal sort of dual carriageway, two lanes each way and then right going through the mountains to the other side to one of the other Emirates for Jazeera , for example. So you're over on the Indian Ocean side Gulf Vermont. That road is just beautiful. There's no traffic on it, you know. Paul Griffiths: So Ras Al Khaimah is only about an hour and hour to an hour and a half from Dubai airport. And Dubai is a sort of people go to Dubai in the same way that we, you know, you'd go to London, I'd go to London when I was in Port Soviet, we would. It's now, you know, it's not considered a. There's always someone from work who's in Dubai every day almost for some reason. So nipping up to Dubai, I was like, I went to a dinner there last week and you know, it just seemed very normal that he jumped in a car and drove up to Dubai and came back that evening. Whereas. Seems remarkable actually to be doing that. But yeah, so because of where we are, Abu Dhabi is about two and a half hours away.Paul Griffiths: And we are the northern point of the Emirate, So we border on to Oman, split into a number of areas. Again, I didn't know any of this till I got here, but there's a part of Oman that's at the top of Ras Al Khaimah. And so, yeah, so it's a beautiful Emirate with nature, with mountain areas, which does get a bit chillier when you go up the mountains. I looked quite silly in my T shirt and shorts when I went up there on a Sunday afternoon. People were going past me like they were going skiing. You know, people wore coats and hats and looking at me as if I'm really daft. But I was still. It's interesting that because it's winter obviously everywhere here at the moment and at home, but it's. Paul Griffiths: People here are often telling me it's a cold day when I'm still standing. I still feel really quite warm. But yeah, finding that sort ofPaul Marden: Talking 30s at the moment for you, aren't we? Paul Griffiths: Yeah, it's a little bit. The last couple days have been down in the lower 20s, really comfortable. But when we last weekend, people were getting a bit nervous that summer had come very early because it was hitting the early 30s last week. So I don't know how for me, when we get to August, when it's in the mid, late 40s with real high humidity, I think I'm just going to go from aircon building to aircon building to aircon building.Paul Marden: I am such a Goldilocks when it comes to that sort of thing. Not too hot, not too cold, it needs to be just right. So I would definitely struggle in that kind of heat. Look, let's talk a little bit about where you are in the new job. So you've taken on the role of CEO of Al Jazeera Al Hamra Heritage Village. So tell me a little bit about the village. Why is this village so historic? Paul Griffiths: Well, it's a really interesting one, Paul, because it is very important, but it's not that old. And that's why what coming to me about making it more alive is something that's going to be crucial to us. So the village has been lived in for many years. It was a pearl farming village. So most of the people who worked here were doing pearl farming, which is pretty horrible job to do. You were, again, learning about this. You were jumping off boats, going to the ocean depths for up to three to four minutes. No protection really, apart from a very light shirt and some little bits on your fingers. But actually you're nothing on your eyes. Paul Griffiths: So you're having to look through the salt water, find the pearls come up and they were going up and down sometime 15, 16 times or more a day. And there's a fascinating exhibition in Dubai at the Al Shindagha Museum which really does focus on how this worked and how these guys were living. So, so it's a real. So that was the village. So the village had that, it obviously had then had fishing men, merchants making boats, merchants selling, trading wares. And Ras Al Khaimah has been quite a strategic part as all of the UAE really for the sort of trades coming from the Middle east and out into the Gulf. So the villages was being lived in up until the very early 70s. Paul Griffiths: Up in the 1970s the Al Za'abi tribe who were based here were offered I guess a new life is the only way to look at it in Abu Dhabi with new jobs, with land, with housing and it's just a better way like pearl farming was now being done so much cheaper and easier in the Orient in Japan mainly. So that was, that dropped away. There wasn't the other merchant trading going on. So actually the oil boom basically led the tribe to almost one up sticks and head to Abu Dhabi. And in many ways good story because we're still in touch with quite considerable amounts of the tribes people who were here. Lots of the elders have done wonderful oral histories, videos talking about their lives here. But this village survived as just fell into ruins, but actually wasn't developed. Paul Griffiths: And where it becomes important is this would have been what all of the Gulf would have looked like before the oil boom. The UAE wasn't a wealthy nation before then. You know, when I went up to Dubai and spent some time at the Etihad Museum, which is based around which Etihad Union is the not Around Man City Stadium should point out very much around about how the UAE had come together and how, you know, so it wasn't the wealthiest nation, but actually they discovered oil. They then brought seven Emirates together. It then has flourished in the ways that we now know what Dabi and ifwe looks like and even Ras Al Khaimah in some parts and really quite glamorous. But this village survived. Paul Griffiths: So although it fell into ruin, all the other fishing, farmhome fishing, pearl farming villages across the Gulf had become, just got destroyed, knocked down, you know, turned into hotels and high rises. And actually when you visit the other Emirates, lots of them are now recreating their historic areas or re purposing some of the historic buildings and they're doing it very well. In Dubai, Sharjah has actually completely rebuilt. It's what it calls the Harp Sharjah, which is. Which was its historic sort of areas, but. Paul Marden: Right. Paul Griffiths: But this survived. Many of the buildings had fallen into disrepair. And what we've been doing for the last few years, as the Al Qasimi Foundation and the Department of Antiquities and Museums is restoring a number of these buildings, we've then sort of gone into a sort of activation so you can walk around. So we've got, you know, carving now. Only a year ago it was mostly sand. We've now got a path going through it, so you can walk in. And the job that I've really been asked to do initially on arrival here is to really push that activation forward and really look at my sort of. What I've done in the past and what we've seen other places do and think about what can we do to bring this bit more to life? Paul Griffiths: Because it's the sort of storage village is around the 1970s. Well, it was abandoned in the 1970s. Well, you know, for us from the UK, from lots of other nationalities, actually, something in the 70s isn't very old. It's in our lifespan. You know, we are looking at this going well, actually. So when I was talking to a lot of. So RAK TDA's basically visit RAK tourism authority. So they are really supportive in wanting to push Al Jazeera Al Hamra Heritage Village, which will from now on abbreviate to AJAH to save me. Keep saying that. Long tanned. So they are really keen that we're doing more stuff. So why would a tourist want to come? What is there to see once you're here? Paul Griffiths: On top of some abandoned and now beautifully restored houses, mosques, you know, things that you would have expected in a village of, you know, a thousand or so population, 500 houses, you know, so more than a thousand people, really. So that's the sort of plan in that way. So in many ways I've got a sort of blank canvas to play with. But, you know, money's not unlimited, so it's about. So working closely with local communities, working with, you know, local traders, looking at what could we bring into the village on the back of the art fair. I know we'll talk about later, but it's, you know, this has been a. This is a real challenge for me to. How do I take this sort of place forwards.Paul Marden: In my mind's eye, we go to the Weald & Downland Living Museum so open air museum, lots of houses recreating life through the ages. Is that the sort of experience that I'm going to get if I come to the village of I'm going to see the properties and I'm going to see this previous way of life come to life in front of me?Paul Griffiths: Well at the moment you'll see you just see in the houses and the buildings but you're walking around looking at historic buildings but we have got a number of the houses we've put in. Each video is at the moment showing the audio visuals so you can walk around and listen to members of the tribes chatting about their youth and what's happening and you can see the buildings in real life. I guess what I'm looking for this is telling the story a little bit of the village which we don't initially do that well at the moment that's no criteria. Yes, this is what we need to do going forward. There's been several stages of activation When I came last August part not many the paths weren't all finished. We didn't have anywhere for visitor services to be at the front.Paul Griffiths: We only had a very small sort officey area which has now been built up to where I'm. Where I'm sat today. So I think what you're going to get is a multi as a blend of traders who will be in our suitcase. The Souk is fully restored sooke and shopping market area so that's my first point is to move some people in there. So I've already got a goldsmith and move to her studio in got some handicrafts we've got some textile people moving in the. Paul Griffiths: The main gallery of Nassau Heyman Design Gallery which is the one big gallery where artists can go is going to have a sort of satellite shop if you like not shop a satellite so there will be pieces of work there are in here with their little souvenir store which they sell because they get people a lot of what the design gallery does is making souvenirs of Ras Al Khaimah that are all handmade so quite special gifts. So what we're hoping is tying up with our local hoteliers who many of which have not been so it's bringing them in and they need something more to see to send their guests here. Paul Griffiths: So you know talking to some of them over lunch when I hosted some of them on Saturday it was a case of you know actually, can they send their clients and say, you can do all your holiday shopping because at the moment they're sending people to the shopping malls which are just, you know, nice, but actually merchandise them to go to a heritage village, get that experience of what the golf would have been like and bags of shopping at the same time. Paul Marden: So who doesn't love a. A museum gift shop at the end? So, you know. Paul Griffiths: Exactly. And we don't really have that here at the moment from an Al Jazeera perspective. So on my plan for this year is to put in. We've got an info booth, as it's called at the moment. It's not a world. It's not the best customer service friendly. It's like a caravan but with some windows. And yeah, it's probably a better. Now it's got air conditioning. Yes. But it doesn't work very well for customers. You're trying to talk through little windows because you can only have small windows to keep the air con working, not have too much open to. It's just passing out. Paul Griffiths: So, yeah, so I'm looking at building this summer, hopefully. Fingers crossed, touch wood, a visitor welcome centre, which is something we're really pushing along with, which will be lovely because that will be that proper visitor welcome with a shop with an induction into an introduction. Sorry, into the Al Jazeera story. And then let people go. And then when they get to the far end, they'll be the souk full of. He says again, hopefully slowly filling them out, but full of traders and local craftspeople and people who are. Even if they're not originally local, they're based in rack, so they are considered local. The UAE is built up of a lot of expat population. When I say expats, I mean just English people from around the world. It's a really accepting, welcoming community. I've been really. Everyone says hello to you as you're walking into the supermarket shops. There's no. Whoever they are where you're from. Paul Griffiths: Everyone's talking to each other because the local population know they've had to bring people in because there's thousands more jobs than there are Emirati population in Ras Al Khaimah. So, you know, it's always been. And when you look at the foundation of the UAE, it was about, we will need to bring people in to bring this. To build this nation with us. So, you know, it's been always a sort of welcome and melting pot of different people. Paul Marden: Yeah, amazing. Look, you mentioned when we had our initial chat. You've been there now three months, you've been doing lots of visiting of other attractions. Because I think you said to me, which I thought was quite interesting, that you were. There's lots that you bring with you from the UK in your experience, but there's lots of best practice and good practice happening within the Emirates already. So you've been kind of going out and visiting a lot of cultural venues and attractions in the Emirates. Tell me a little bit about those. Paul Griffiths: Yeah, so it's been a minute of a manic last month in February, because we've had the art festival. I know we're going to keep hinting at it, we'll get to it at some point, but when I've had some time away, what's been fabulous, it's just sort of. And I think as well, because the family aren't here in my own at the moment, said, “All right, I've got some time off, let's go and explore.” Yeah. So I've sort of driven across to Fajera, spent time in Sharjah and took myself up for a weekend in Dubai, which was fantastic. Booked a very reasonably priced hotel and just spent a weekend flowering around everywhere and just really immersed in my. So and only scratch the surface. There's so much more to see. So, yeah, so I've been going and looking at. Paul Griffiths: Well, you know, I don't want to do something that's not. There'll be alien to, obviously, the culture here. And that's been really. What's been great fun in the last few months is it's not just going into a new job, you know, and learning that. It's actually been a terrifying, at some points, fabulous experience. I was learning new cultures, new working lives. You know, things are working. It's done very differently here. You know, there's a different hierarchical process we have in the UK and permissions are needed in different places. And that's not. I'm not saying any of this is a bad thing, it's just learning those different things. So I've been learning all these different cultures. You know, we're just coming into Ramadan, which I've had no real experience with before. And that is. That is a massive thing here. You know, it's the month. Paul Griffiths: Every billboard you go past is someone trying to sell something for Ramadan, whether it be a new chest of drawers, you know, your family needs this new dining table for Ramadan. It's a bit like, you know, you will see at Christmas at home, everyone catching on, you know, IKEA will be saying, new table and chairs for Christmas. You know, it's. It's not. It's a sort of different repeating itself. You know, those sort of signs you have around the supermarket. Christmas back home. They're all up now in supermarkets here for Ramadan. Paul Marden: Right. Paul Griffiths: Encouraging what people are going to buy for when they break the fast at sunset Iftar. So, you know, so it's all sort of promoting. You need this for. So it's a real. We're going to a massive thing. And that's been a real sort of learning, cultural thing for me, which has been great because actually I've always enjoyed, when I'm traveling, learning about other cultures, you know, it's always been for me, I always try and visit museums, galleries, learn about the place I'm at. And so actually living somewhere and learn about someone who's been. I think it's added to the fun of the experience. But back to your question. Paul Griffiths: Yes, I've been traveling wherever the possibility to start to look at other historic venues, looking at where they've, you know, restored historic markets and souk areas and what sort of things are going in there, what are people doing there. Up in Dubai, there is a place called Al Shindagar Museum, which is where they've. Some of the historic buildings that have been saved by the creek of Dubai have been turned into the most amazing series of museums, is the only way I can describe it, because each house is a different gallery or different theme. So you have the story of the creek being built up, the story of Dubai seafarers. There was a faith and. Faith and religion room, talking about Islam and different cultures, how that's worked around Dubai. Paul Griffiths: Dubai being built up as a city, lots about the rulers and families, but every house you went to is a different place. What was so impressive there from a visitor experience perspective was the training that Stafford had was sensational. You know, you go into someone, you think they're obviously being managed really well because obviously this is. You don't just train. So obviously someone oversees this really well. But clearly the training, everywhere you went, the customer service was exceptional. People coming out from behind counters, giving you introductions, making sure you had everything needed, you know, as you were leaving. Have you got any questions? All those things we try and all have tried to teach over the years, and in many ways we've all been different levels of success of that. Paul Griffiths: But what was amazing was they also got the security guards in on the act as well, because there's a real culture here that there's a separate, they're secure, they're very different. You know, there's, we've got them here, they're in very much brown security, clearly marked, you know, protecting places. But what they've done there is they had clearly trained those security guards as well, because every security guard you came across was getting in the act of chatting to visitors, even if their English wasn't brilliant, they were really keen to direct you to the next. Come this way. So the next place, oh, you finished that room, you must go upstairs. And you know, that sort of. Paul Griffiths: And whether they, you know, really just said, look, you can have a much more interesting day than just standing, staring at people walking around. You can actually chat to visitors from around the world and get talkative. And I just had the most amazing. I ended up in this museum for over five and a half hours or something silly like that. And I thought I was going to be there an hour because it was priced very reasonably. You know, when you judge a museum on, well, actually I paid this, I'm probably going to be here for that amount of time. And actually it was just, you know, I found myself stopping for a coffee, stopping for lunch. But I was so impressed by the way the staff interacted. Paul Griffiths: They also had a number of cultural local guides as well, who really were, you know, in the full sort of Emirati national dress, but wanted to press on. This is where. This is what I'm doing. So I've some, you know, I traveled across to Fujairah every week and was in a, an old, what was the ruler's summer house. And the guy, and the guy who ran it just took me on a tour. I didn't ask for a tour. He just said, would you. Well, he said, should I take you around? Yes, please. And we had this great hours experience as he was just chatting about all the rooms. And I think people here are very keen to share their culture and their heritage and very welcoming. Paul Griffiths: So, yeah, so I've done quite a bit traveling around the other parts of the UAE. I can't go out of the UAE because I've only got a hire car at the moment, so I can't go out to Omar, that's on my list. You get yourself a car. I can travel north of the border into Oman and explore that. But for now, seven emirates to. So no shortage of places. And I've not been up to Abu Dhabi yet, so still with that on my list. So yeah, Paul Marden: Wowzers. Okay. So I guess, and this is completely, what would I feel like if I was in your position of going to this new country, immersing myself in this relatively new place that you're leading? How do I say this without flattering you? You were a well connected guy. If I went to events, everybody knew you. You had this wide network of people having worked in the UK in the attraction sector for a long time and you've now jumped over to the UAE. What's happened to the network? How does that feel? I mean it must feel slightly kind of worrying or nerve wracking. What have you done to build the network in this new place? Paul Griffiths: There's a number of points to that. Right, so let's answer in a few minutes. So the world's a smaller place so I'm still occasionally having teams call zoom calls with really close ex colleagues, friends, you know, I'm sure, I mean I always say I'm sure but everyone keeps saying, “Oh I'm really loving the journey so please keep posting. So I am going to keep posting and probably going to start to annoy people after a while”, but the feedback so far is everyone saying we're loving the journey and following you with it and feel like we're on the journey. So I will carry on. I'm sort of keeping writing stuff up and sharing it and also I don't know how long I'll be here for. You know, probation is massive over here. I have to keep my fingers crossed. Paul Griffiths: I pass probation which is a six month period because it's a real right the UAE all not just off and across the UAE. It's a real big, you know, much more than at home, much more structured. On day one was given a series and this isn't a bad thing at all, a series of probation tasks, you know, around reports that are around other historic parts because the job that I've come over will eventually evolve into a wider heritage role. But at the moment the real focus is on Al Jazeera Al Hamra, which is great. Get one site, get it going, then see where we go next. So I think I'm still connected to lots of people back home. I'm still looking, seeing everyone's posts and enjoy. Paul Griffiths: I mean my usual jealousy of not being part of the ALVA network anymore as they're all having that great time in Belfast in the last couple of days and seeing everyone's post, not just one or two, but everyone you know, Bernard down with you know everyone's post. I wish I was there with them.Paul Marden: The FOMO was real. So I had Andy Povey in the office with me yesterday and we're both saying the FOMO about that ALVAe vent was very real for both of us having. Paul Griffiths: Having spent. You know I was at the Mary Rose few years where we joined ALVA and go experiencing those council weeks and knowing just hey how much they are great for networking A. You get very spoiled because every host wants to really show off what they can do and I think the Titanic always do that because we go there before for a council meeting but it's. Yeah. So you still see this stuff. So it's still sit home and there's still people I can reach out to.Paul Marden: Of course.Paul Griffiths: If we need to and I'm still calling on people things, you know, different projects we're doing here. But then again it's about slowly building up that network here and I think there's a slightly. You know, there's a. Within Ras Al Khaimah I've started making connections with lots of other people in the Heritage world and. And outside that. So we're already, you know, connecting up with different people from different parts of Ras Al Khaimah, the work we're going to do moving forward and for me I think it's been just a. I'm sort of still pinching myself I'm here and that sort of. So many things keep happening and you know. The weather's been gorgeous because I've come out of a grim English weather to this quite nice winter here where it's mostly been late mid-20s. Paul Griffiths: You're in she and shorts when you're off duty. You know, there's other things. The thing that really surprised me is how smart actually the dress code is for business over here. Paul Marden: Okay. Paul Griffiths: So I had to sort of all the usual brands that from home Mount Marks is next everything here so you could order online and get it delivered quite quickly. So I had sort of came out of one wardrobe thinking I was going to be far more in polo shirt and linen trousers are sort of very sort of summer at Painshill look, you know outdoor. But actually yeah my colleagues are still. Because of the aircon atmosphere. Lots of colleagues particularly in the head office are in suits. A bit like where I would have been when back in my London days. When we're in the office you were in a shirt tie. So yes, I had to sort of buy A back home wardrobe almost once I got traveled out with very lightweight clothing. So yes, it's a bit different in that sense. Paul Marden:  Yeah, absolutely. Let's talk a little bit about life as an expat. How have you found the transition? Paul Griffiths: Fine so far. I say there's lots of bits around work and practice and you know, no amount of inductions will be able to help you on some little faux pas you can make about not realising where you need approvals for staff. And obviously coming from the. For the last six years of being director of Painshill and only from feeding into a board of directors, board of trustees who we'd see quarterly and you know, I chat to the chairman every week. There was a lot of me sort of making those sort of decisions instantly was here, you know, particularly as were part of the foundation and we are representing Sheikh Saud as his name's in the title of the organization now, making sure we're going through those tick sheets. Paul Griffiths: You know, if I want to do anything that needs to spend more money, that's out budget, that is going to his Highness to be signed off. So any projects we're doing, we're needing to make cases to the highest man in the country to actually get those, you know, sign offs and things. And I'm not, that's not a bad thing. But you know, it's just that from an expat I guess it's getting used to. Everything's available here. Not the big supermarket up the road sells Waitrose and Marxist products and has a room at the back for non Muslims where you push the button, door opens, it's like a little bit of a naughty boys room. Paul Griffiths: You push back door open, slides you walk in and there's the pork heaven, you know, there's bacon, there's pork scratching, patays, you know, all because it's a real, you know, it's not just there's so many expats here, particularly from the Philippines and stuff who obviously pork is a big part of their diet. So yeah, that's available. I said earlier on there's cellars where you can pick up a great beer or a couple of glasses of bottle of wine or whatever you want. So actually it's not that I found myself flying into this really different world and I'm not really. Paul Marden:  It's a melting pot, isn't it? Paul Griffiths: Yeah. And I'm not someone who's ever been since very young, you know, going off to nightclubs or anything like that. But if you wanted that There is that. The hotels. So actually, if you're a younger person coming out and you wanted that nightlife, the hotels, particularly on Margin island and Minnal Arab, the tubing hotels have really nice restaurants, fully licensed clubs and stuff. But, you know, actually I found sort of the work is busy. Everyone's, you know, lots going on, actually, just going back to, you know, I was in a hotel for the first two months, which wasn't a dreadful thing because it was an apartment hotel. So, yeah, I had enough and now we've moved. I've moved into a villa ready for the family. Come out hopefully in about a month's time.Paul Marden:  Oh, that'd be exciting. Paul Griffiths: Yeah. So that's nice. So we've got the back onto the golf course. It's quite, you know, it's a nice place to be. It's going to be nice and, you know. Paul Griffiths: Yeah, so I've not struggled adapting because it's not. It's not that, you know, normally I've got a wonderful team here, Asia, you know, so with one Emirati and some Filipinos and other people from around the. From around the world. So that's been nice. And it's melting pot of learning their cultures as well as the local culture and. Yeah. And then they eat rice with everything. So it's. Yeah. Every lunchtime there's a bowl of rice, big bowl of salad in the main course and there's me pouring on the one on the salad, everyone else on the rice. But, yeah, it's been great, Paul. I mean, I can't. It's been one of those. Every moment you think this is just a great place to be. Paul Marden: Good. Let's go back to Al Jazeera and talk a little bit about some of the events that have been going on. So I know you're coming to the end of the Ras Al Khaimah Art Festival. Tell me a little bit about that and how well that's gone. Paul Griffiths: It's been brilliant. I know. I had no idea what to expect. First time for this. So this is the 13th International Art Fair. It started off back in the small museum back in the city of Central Town, moved to here, I think, five years ago is what I'm saying, and slowly grown every year since then. So this is the biggest one we've done, really. Lots of massive sponsors on board from across the Emirates, actually fully supported by His Highness, who's been here at least four times, if not five, since we've had the vessel. He was here at the opening ceremony for the big launch, you know it was, and it was like a proper opening ceremony. Paul Griffiths: Everyone sat round with a band and speakers and you know like not quite Olympics but you know it was a proper event. This is the opening of it and it felt like a big event. Yeah. All my female members of my team had, were given time off in the day to do hair and makeup. It was proper. Everyone looked, everyone looked the business, it was lovely. You know everyone was scrubbed up from the maintenance team to, you know, our executive director looking fabulous in a brand new dress. You know it was really was. No, I've had a new suit, I got a new suit for the occasion. Paul Griffiths: So yeah, it was a lovely evening and then it's rolled ever since and for me it's been wonderful because I've seen people in this village which has been quite quiet since I'd arrived and it's sort of been okay, how are we going to get this? But actually clearly putting something on has attracted a complete cross spectrum audience. So you know, we have people coming in, absolutely fascinating, obsessed with the art, beautiful and it's artists I should say from around the world. It's all exhibited outside or inside the little houses. So you know lots of the pieces have been blown up quite big and quite impressive. I mean do look at it on the website, you know people, you know if you go to ajah.ae you can then click on from there.Paul Marden: We'll put the links and everything in the show notes so people be able to find that. Paul Griffiths: It's been, but it's been, for me it's been fabulous because we've seen so many people in, you know I was, you know, we've had, we've got pop up restaurants so this won't mean anything to people back home but the restaurant called Puro P U R O has a restaurant at the top of the mountain at Jebel Jais. Really almost impossible to get booking, you know you have to book months advance for lunch or dinner. It's the place that everybody, both locals, internationals and tourists want to see and often frequented by his Highness. They've got a pop up restaurant here which just is fabulous. Paul Griffiths: They we've had a lovely couple, Kelly and Paolo in running a restaurant called Antica which is a sort of the chef's Italian Paolo but he's lived in Australia so it's a fusion of Australian middle Italy, sort of historic villagey type cuisine with an Emirates twist. But you're just served four or five courses without there's not a menu. It's not a restaurant as such, so it's sort of a sharing experience. But you know, the food is amazing. So I was fortunate to have dinner. Well, I've actually been fortunate enough to have dinner in Antica twice and lunch there as well. But one of the dinners I was then wandering around the village about 10 o'clock at night was full of people, you know, families just. Paul Griffiths: There is a different culture over here that people do more stuff in the evenings because of the temperature and a different way of life because the local people aren't obviously, for obvious reasons, down the pub on a Friday night, they're doing stuff with the family and you go past cafes and even outside of the village, you know, 9, 10 o'clock on a Friday night, they're full of people sitting very beautifully dressed in their finest, drinking coffee and eating desserts. That's a big thing. People seem to love coffee and desserts. Paul Marden: Okay. Paul Griffiths: But, but then of course it's because because of the heat most of the year we'll spend more time indoors resting in the day and then ready to go out at night and do some more stuff. So yeah, so we've had this sort of here in the evenings. It's really fun. What was interesting is our hours for the festival were meant to be midweek. So Monday we always close. Tuesday to Thursday we're meant to be open till 6 o'clock and then Friday, Saturday, Sunday open to 11:00. Often struggling to get people out then the first night. So the Tuesday night was the first night. Medusa goes at 6:00. 5:45, I had a queue of at least 40 people trying to get in. So we just had to make an on the hooves decision. Paul Griffiths: We're going to stay open later. And then we just opened till 8:00 in the midweek. We didn't want to push it too much because of obviously from the staff welfare perspective, an hour's work. But actually that first night were just. Myself and Sikrat, who's the director of the festival, Emirati. Wonderful. Emirati has been my cultural bodyguard in many ways because he's been the person, my go to person for what should I do here? What about this person? How should I do this? So Spencer Crouch just stood there. Look at this crowd. We both just said, “Well we can't turf them away. This would be daft.” So yeah, so we've had. And we've had about 40, 000 visitors will have come through the door by the end of the festival in 28 days. Paul Griffiths: The artworks then going to stay up in place for Ramadan. So we'll be working different hours again during Ramadan and this is the first time Al Jazeera will ever do. Has ever done anything special for. Because before now it's just been a come and visit, walk in, do what you like, leave now. We're trying to structure that visitor experience. So we're going to be for Thursdays, Fridays and Saturdays, because Thursday's the sort of Friday night in many ways. Because a lot of people have Fridays off here. Yes, because of the day of prayers and so a lot of people in Ras Al Hamah go to Dubai and Abu Dhabi for work. So Thursday nights they'll travel back. So actually we're going to be open till midnight on Thursday, Friday, Saturday for Ramadan. Paul Griffiths: So people will break the fast with the families and then they want to do the sort of head top of activity. They've now got food back in them and an energy source. And out they come. So again, first time we've done it, hopefully see numbers with the artwork will still be in place. We're then working on some different options around cuisine, food, coffee and hopefully get some musicians in as well, just to give a bit of an atmosphere. But it is a holy month, so it's not. It's not parties, but it's enjoying the family. Paul Marden: Yeah, absolutely. So what does the future look like for the Heritage Village and for tourism and attractions more generally in RAK? Paul Griffiths: I think for RAK itself, we're trying to bring more tourists in then trying to get the most hotels. Interestingly, as they had a lunch with five of our local big hotels at the weekend using. Using our Antico restaurant, this is excuse to have another lunch there and invite some people in and just take on their views, which is great. So just chatting and getting their thoughts on it. They were saying what. What happens in Iraq a lot at the moment is people are finding the hotels through travel agents, through, you know, searches. I know when were looking before I came out here, I know Ras Al Hamra came up on a Thomas Cumbin telescope. Yeah, similar. What am I thinking of? Probably Tui, I guess, or someone like, you know, someone like that. Paul Griffiths: I was doing a search for when went to Canary, but up came Ras Al Khaimah as a hotel and what they were saying. A lot of people will book that and have no idea really what Ras Al Khaimah is, other than it's part of the UAE. Some people think it's part of Dubai, you know, actually, because it's not, they don't realize it's seven emirates, etc. So a lot of people are booking their sort of tourists, their hotels. Our job is to try and then get them out and attract them to do other stuff. So there's lots of adventure tourism going on at the moment. We talked about the zip wire and lots of hiking, walking, camel rail, camel riding, you know, trips to the desert where you can zoom around in 4x Fours and go karts and stuff. Paul Griffiths: So from my perspective of the Heritage village is about bringing it more alive, bringing more people in, promoting it, more linking up with these sorts of hoteliers, concierges. And this is really early days for us because this has always been sort of slightly done but not really pushed yet. And sort of listening to what their advice is and seeing how we can act upon it, you know, and what sort of stuff we can take forward because, you know, there's a lot to be done. And there's lots of other heritage sites across rat about 90 on the list of actual heritage sites. And some of those are real ruins that you're never going to be able to do anything with. Paul Griffiths: Those sort of English Heritage free sites, you know, the ones you stumble across with a little brown sign and you pull up with a lay by, have a potter around and off you go without seeing anyone. There's a bit like that. But then there's a number of sites that will work well with some activation. You know, we've got Dyer Fort, which is on the World Heritage site tentative list and we're working on projects to slowly take that forward to World Heritage status. Touchwood because it's a really important for, you know, and it's perfect for visits. You climb up to the top, you get the most gorgeous views. You know, really is a gorgeous little site. So more interpretation, more things there is what's needed. But you know, again, this is all early days. Paul Griffiths: So it's all about sort of, you know, each day's excitement. What can we do, what can we push forward, who can we talk to? And what's been great is as the festival's gone on, more people have been coming and chatting to me. Mine have become more, well known. That sounds wrong, goes back to your sort of earlier question about, you know, people are sort of learning about, oh, this person's here now. Paul said, although people can call me sir or Mr. Paul, which is fine. I can deal with that. Keep saying now, people, I keep saying, please don't call me sir. You really don't need to. But it's so culturally great. But Mr. Everyone see everyone externally, she's called Mr. Paul, so I can put up with that. But I was there. Although when we host his. Paul Griffiths: His Highness hosted dinner that I was invited to, I then got even pushed up to His Excellency, which was a title. I want to go. Paul Marden: That's quite nice. Paul Griffiths: Yeah, I love that. Apparently. I always thought that someone else I knew was his title. His Excellency was part of the family, but actually it's. Once you get to a CEO director level in royal that circle, you immediately become His Excellency, so. Paul Marden: Well, there we go. I will correct myself in future communications. Paul Griffiths: Please do. Yeah, but I thought it was wonderful. That's why it's just been lovely, the funny comments coming from people back home saying, oh, well, I've amended my entry in my phone to now shake your he status. But yeah, so. But there's a sort of cultural things. It's just. Okay, right, lovely. That's fun. Paul Marden: It's been a whirlwind for you. It's been really interesting actually, talking about it and understanding more about. About what's happening there, about how exciting it is, this huge opportunity that you've got to make a something out of this beautiful historic village and then that, you know, the remit will grow from there. So I think. I think this has been lovely. We always wrap up our interviews with a book recommendation and you've had this privilege once before. So have you run out of recommendations or do you have something ready for me? Paul Griffiths: Well, I was going to recommend the Red island, an Emirati story, because it's based on Al Jazeera Al Hamra, but I thought that might be a little bit too niche. This guy. So, again, little things have come across. This guy's written a book, Adil, and he's going to be coming to Al Jazeera to do a book reading signing. These little opportunities. I have read the book, I promise. It was actually fascinating because it's all about local culture. It went off in a number of tangents, but actually from a point of view of how the Emirati local culture works and families, it was actually quite a really good induction. But now I've decided to go with a more book for management or book for running. And I don't think anyone's given this before, but if they have, I'm nervous. Paul Griffiths: But this book, Fish!, which is one of my favourite books. I've actually launched this as the Al Jazeera Book Club for the spring. So all the team have a copy. Book clubs are massive over here for work. Every department has one here in the foundation. So this book, Fish, is based around the Seattle fish market. My colleagues who've worked me in the past, both. I can hear them groaning now because they've forced everyone to read this, but it's basically around having fun when you're at work. And it talks about the story of the Seattle fish market, how they were just flogging fish, but actually one day decided, we need to liven this up. We need to want to be here. So introduced, sort of involving the crowd, fish flying through the air. Paul Griffiths: But It's a more of a story about a woman joins, it moves up in a company into a department that no one's been able to manage. She gets to the bottom of using the fish market. And it's just a really fun, easy reading book. And so I recommend it to. To listeners and viewers. Paul Marden: That's brilliant. So listeners, if you would like a copy of Fish,Paul Griffiths: It's quite a cheap book as well, Paul, so please, you have to give one away. So it's not too much money. It's just 9.99 in the non fiction section. So, yeah, cheaper. Paul Marden: Bargain. Bargain. That's the trouble with. So I've been doing a few live events where we have panels, four people with book records, recommendations. That's going to bankrupt me. No, not today. We got a bargain this time. So I like this. Yeah. If you'd like a copy of Fish, if you'd like a copy of Paul's book, head on over to Bluesky and when Wenalyn posts the show note, go over there and repost it and say, I want Paul's book. And the first person to do that will get a copy of the book. Paul, delightful as always. Three times on the podcast, at least. Paul Griffiths: I think this would be number. This would be number four because we had the original episode where Kelly grilled me about life at Painshill. Then we did the Turn the Tables episode when I grilled Kelly on setting up podcasts. And then we did. Then we did the Goodbye to Kelly, whatever it was. 100 episode. And then this. Yeah, four Skip the Queues. Which is always a pleasure and I'm so delighted as you're my favourite podcast, obviously.Paul Marden: It's, oh, you say the nicest things. That must be a record. I need to go back and check that I think four times on the podcast is pretty impressive. Paul Griffiths: I think I should get to add all mine up into one as a total so I can beat Dominic Jones, who's always had the biggest number, isn't he? Paul Marden: So, yeah, so he does and he still does. So, yeah, I think aggregating the number of listens for across all of your episodes, I think that might be within the walls. Let me see what I can do and I'll add everything up and we'll see if you can take Dom's crown. Paul Griffiths: Sorry, Dom. Paul Marden:  Because he's not competitive at all. Paul Griffiths: No, he's not, mate. He's a great guy, though. So, yeah, a friendly rival. Paul Marden: Exactly. Thank you very much, Paul. I would love to keep in touch. Paul Griffiths: Let's keep talking. Paul Marden: I want to hear what happens not just after the first 90 days, but I want to hear what happens in a year's time and two years time. So thank you so much for coming on and telling us about Ras Al-Khaimah and the Heritage Village. It's been lovely. Paul Griffiths: Yeah, thanks for having me. It's great. Been a real pleasure. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others to find us. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them to increase their visitor numbers. You can find show notes and transcripts from this episode and more over on our website, skipthequeue fm.    The 2024 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the 2024 Rubber Cheese Visitor Attraction Website Survey Report

In the Medicare Advantage Minute, we learn: Government Scrapped a MA Rule Over Industry Opposition Let the Billions of dollars in fraudulent payments continue to drain the US treasury! MA plans have managed to drag their feet for ten years after government review of patient records fails to find treatments they thought they had paid for. Check out how Medicare will pay for Chronic Pain Management in "Your Medicare Benefits 2024". Looks like they are planning to cut doctor reimbursements again but the AMA purports to be fighting that action. We should all want to have happy, prosperous doctors serving Medicare! Client Shauna writes with some questions that show she has forgotten some of the great benefits of having Medicare + a supplement. History & trivia department: Henry VIII's flagship Mary Rose rolled over and sank in 1545. It was finally raised in 1982.   Contact me at: DBJ@MLMMailbag.com (Most severe critic: A+)                   Visit us on: BabyBoomer.ORG Inspired by: "MEDICARE FOR THE LAZY MAN 2024; Simplest & Easiest Guide Ever!" on Amazon.com. Return to leave a short customer review & help future readers.ontact Official website: https://www.MedicareForTheLazyMan.com.

Time to misbehave.   Virginia Feito's new novel, Victorian Psycho, is all about good behaviour, positive standards and polite conduct…and what happens when you flout all that, by – I dunno – slaughtering a houseload of people.   It's a much buzzed about book that takes the psychopathy of American Psycho back to the straightlaced, be-corseted world of the 19th Century, then let's rip. We talk about glorious violence, the humour of extremity, Charles Dickens and Bret Easton Ellis…and have a deeply amusing conversation about infanticide.   Queen Victorian would be appalled.   Enjoy!   Other books mentioned:   Mrs March (2021), by Virginia Feito American Psycho (1991), by Bret Easton Ellis A Christmas Carol (1843), by Charles Dickens Nightmare Abbey (1818), by Thomas Peacock The Secret Garden (1911), by Frances Hodgson Burnett The Lamb (2025), by Lucy Rose Come Closer (2003), by Sara Gran The Fate of Mary Rose (1981), by Caroline Blackwood David Copperfield (1850), by Charles Dickens   Support Talking Scared on Patreon   Check out the Talking Scared Merch line – at VoidMerch   Come talk books on Twitter @talkscaredpod, on Instagram, or email direct to talkingscaredpod@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Isi and Mitch discuss the final courses of a pub menu; unhealthy halloumi sticks, slimy onion rings, French/Belgian fries vs English/Dutch chips, jacket potatoes, Mary Rose sauce, sticky toffee pudding and... spotted dick? Before all of this, let Mitch and Isi treat you to an uplifting, school assembly song... Interactive Transcript Support Easy English and get interactive transcripts and bonus content for all our episodes: easyenglish.fm/membership Transcript Intro Isi: [0:22] Hello. Mitch: [0:23] Hiya, welcome to the Easy English Podcast episode 61. Isi: [0:28] Wow. Do we always want to say welcome? Mitch: [0:31] Well, until we reach 100, I always consider that people are still stumbling onto us. Isi: [0:37] God, and everyone now, 39 more episodes. I would like to know if there's a Monday morning song that you can sing for us? It's Monday morning, we have a coffee, our second actually, and I want you to sing a typical song, that you would sing to kids going to school like, yay! Monday morning! Mitch: [0:54] hat's exact... I wasn't thinking exactly that, but I was thinking... the first thing I thought was this one song; morning has broken... very sad. And then I thought what's actually more uplifting and upbeat? And I thought what are the songs we sang at school assembly? Did you have an assembly before school started Isi: [1:16] No, not every day, with special occasions, yes. I think I only did it in primary school, those assemblies. But do you sing a song, then? I don't think so, no. And your song was quite depressive I have to say. Mitch: [1:27] Yeah yeah, but we we didn't sing that song at school assembly, that's why I thought, what did we sing at school assembly? Because it was always a way to get the kids up and running, early in the morning, because I mean early in the morning, we started at nine. (That's holidays.) And so, the only songs can really remember us singing, are... before I get into the one I was thinking of, we had this bizarre one called '20th century highway man', which was an eco-song we'd sing. And it was like about a guy, who's like, working for a big business destroying the Amazon. (Okay.) And it's like; 20th century highway man... he's the 20th century something something man. And then the chorus goes; stand and deliver, he's heading for the Amazon River. He'll steal from the forest, he'll steal from the trees, He gets what he wants and he wants what he see. (Why?) I don't know Okay, but forget that It just came in my head. Isi: [2:25] That's what you sang. In the assembly room? Mitch: [2:27] Yeah, yeah. (What?!) 20th century highwayman. It's like a Bob Dylan song. Isi: [2:33] Wait... is that to educate children about colonialism? Mitch: [2:37] I think it's more about eco... Isi: [2:39] Not that Britain was in the Amazon. Mitch: [2:42] No, the empire never quite reached that part of the world. Isi: [2:46] Would have been better to have a song about... Mitch: [2:50] About what? Bringing slaves over? Isi: [2:52] No. Well, if you want to do the make... The next generation feel the guilt thing, which is good, I think. at least do it properly, with a region that you did colonise. Colonise? Mitch: [3:09] Colonise, yeah? Isi: [3:10] Colonise. But now... well, anyway. Mitch: [3:13] Anyway, you want to wake up the kids. So the song we actually sung, which I remember, and you probably also did it, because I think... it's almost a hymn, but it's not religious or anything. And it was; If I had a hammer, I'd hammer in the morning, I'd hammer in the evening, all over this land. I'd hammer out danger, I'd hammer out a warning, I'd hammer out love between my brothers and my sisters, all over this land... la la la la, la la la la, la la la la, second verse, la la la, If I had a bell, I'd ring it in the morning, (Ding ding ding ding.) I'd ring it in the evening, (Ding ding ding ding.) all over this land, I'd ring out a danger, I'd ring out a warning, I'd ring out love between my brothers and my sisters, all... and I'm just... I'm doing like a globe, I'm doing jazz-hands while sort of doing a. .. (Yeah, Mitch is dancing.) I'm doing a jazz-hands while sort of like drawing the outline of the world, with my hands. I'd hammer out love between my brothers and my sisters, all over this land. Isi: [4:22] Okay, third one, come on. Mitch: [4:24] I don't know what that instrument is. Isi: [4:26] If I had a song. Mitch: [4:27] Oh, yeah? Isi: [4:28] I'd sing it in the morning, I'd sing it in the evening, all over this land, I don't know... how's that melody? I'd sing out danger. Mitch: [4:37] Danger, yeah. I'd sing it out of warning. Isi: [4:41] I'd sing out of... What? I'd song off out of warning. Mitch: [4:44] I'd song off out of warning. That's a tongue twister. Isi: [4:48] I'd sing out love between... Mitch: [4:50] Birds and my sisters, all... jazz-hands over this land. Isi: [4:54] Oh, oh, oh, oh, oh, Ah, well that is a morning song. Mitch: [5:07] Don't you feel awake now? Support Easy English and get interactive transcripts and bonus content for all our episodes: easyenglish.fm/membership

Mary Rose Gonzales, known as "Beef," is a Filipino American drummer from Chicago, making waves in the punk and garage rock scenes for over a decade. She currently plays with Bev Rage & The Drinks and will be reuniting with Mystery Actions for a special show at Punk Rock Bowling in Las Vegas in May 2025. When she's not behind the drums, she works a 9 to 5 at a merchandising photo studio. Outside of music, she enjoys pickleball, playing pool, and fingerboarding.

ICYMI (there were problems with the site mid-week), check out my forecasts for 2025, always one of my more popular pieces of the year.He has invented an entirely new digital system of money with the potential to change the world as we know it. He has watched it grow to a market cap of over two trillion dollars, with as many as 100 million users worldwide, including actual nations, and the US President promising a strategic bitcoin reserve in his 2024 election campaign. He has half the internet nosing about and trying to figure out who he is. His own coins are worth about $100 billion, making him one of the richest people on earth.Yet he has managed to stay completely unknown and anonymous. It is almost unbelievable.Never mind Big Foot, the Mary Rose or the Loch Ness Monster, the mystery of ‘Who is Satoshi Nakamoto?' is perhaps the greatest mystery the world has ever known - or not known.There have been thousands of investigative attempts, articles, blog posts and discussion groups involving probably millions of man hours dedicated to pinning down this man, with names bandied about from Elon Musk to little known computer scientists. They have all failed. Satoshi's identity is as bulletproof as his code.For my 2014 book, Bitcoin: the Future of Money?, from which today's piece is taken, I ventured on the same doomed journey. I spent many months poring over the 80,000 words Satoshi wrote in the three years he was active online, looking for clues. What unusual words did he use? Does he make any spelling mistakes? Does he have any quirky grammatical habits? I analysed it in such detail I can tell you where he places brackets, how he uses hyphens, even how many spaces he uses after a full stop and how that changed – all in the hope of finding idiosyncrasies that appear in the writing of other Cypherpunks - clues which might lead me to him.Profiling a genius – some broad brushstrokes‘I've had the good fortune to know many brilliant people over the course of my life, so I recognize the signs.' Hal FinneySatoshi reached such high levels of expertise in so many different fields that many believe he can't possibly be one person. He is a polymath. It is not just the breadth and depth of his knowledge, but, more importantly, its specificity that makes him unique.In order to first conceive a new system of electronic cash, one would have to have thought extensively about the nature of money and its history. Money is a subject that has found more interest in the last few years with the emergence of bitcoin, the 2000s bull market in gold, the financial crisis and the growth of libertarianism, but, in 2007–8, when bitcoin was conceived and first introduced, books and academic papers on the subject were few and far between. The subject did not have broad appeal.How many of those who cared actually had the ability to design a system like this? It is one thing declaring what needs to be done; it is another putting it into practice.Satoshi must have had expertise in computer coding, mathematics, databases, accounting, peer-to-peer systems, digital ownership, law, smart contracts, cryptography and monetary history.He had to have had experience in academia. The act of submitting a white paper, its presentation, the impeccable referencing – it all denotes academia, even government.It's also easy to infer from the way bitcoin was launched that Satoshi had experience in open-source tech start-ups.The resilience of the code suggests he had computer hacking experience. Moreover, his ability to keep his identity hidden, despite the fact that half the internet is trying to figure out who he is, suggests significant practical experience in staying anonymous. It also means he has the trust of those who know him, if anyone did, to keep his secret.Then there's the matter of his prose. It is consistent and of such a high standard it seems he must have had experience as a writer – perhaps he was a blogger, an academic or an author. He was also quite humble and dismissive of his ability in this regard. ‘I'm better with code than with words', he said.It's clear from his posts that he had the awareness to see shortcomings in his system, and the patience not to try to do too much too quickly. He had the foresight to perceive problems before they arose and the meticulousness to prepare for them. He appears to have remained calm and measured in the face of difficulty, but also of his own success. He treated those two imposters just the same. Signs of arrogance are hard to find.Then there's the way that bitcoin was introduced to the world. PR, like economics, is not an exact science. Sometimes something gains traction, sometimes it doesn't – and there's no explaining why. Bitcoin has been a PR masterstroke. The coverage it has received has been enormous. It gets more publicity than gold, which is the oldest form of money there is. Satoshi cannot take all of the credit for this, but he has to take some of it. He understood when to make his ideas known, at what point to release his creation into the open-source world and he had the self-efacement to let go of it for others to develop. He promoted his idea with huge under-statement – but the scheduled creation of bitcoins meant there would be no shortage of bitcoin-holders to do the promoting for him.So we can add an understanding of both PR and psychology to his list of qualities. His knowledge of how people on the internet, in the open source world and in large institutions work, allowed him to progress his creation.Finally, he has a certain honesty. Despite Bitcoin's similarities to a pyramid or Ponzi scheme, he never pumped-and- dumped his creation. Tempting though it must have been, he never sold the bitcoins he mined. That also suggests he already had money.There are not many people like this.From mathematics to computer programming to economics and monetary history to politics to PR and psychology to cryptography to business acumen and vision to plain old written English – in all of these fields he excelled. To cap it all, he's probably good-looking too.It's early in history to be drawing this sort of comparison, I know, but there are many parallels between Satoshi and Isaac Newton. Newton was a brilliant scientist and mathematician, of course, and an alchemist. But he was also Master of the Royal Mint. He redesigned England's monetary system, putting us onto the gold standard on which Britain's colossal progress during the next 200 years was built.If you haven't already, take a look at my buddy Charlie Morris's monthly gold report, Atlas Pulse. It is, in my view, the best gold newsletter out there, and, best of all, it's free. Sign up here.First instinctMany believe that Satoshi was Hal Finney, the veteran programmer, who invented reusable proof of works, one of the models on which bitcoin was based. This was my first instinct. Often such “first instincts”, for reasons I cannot begin to explain, prove correct. When Satoshi first announced bitcoin on the cryptography mailing list, nobody replied. The message was ignored for two days. In the short-attention-span land of the web, two days is a long time to wait for some feedback on something you've spent 18 months working on. Two days is a long time to wait when you might have nailed something Cypherpunks had been dreaming about for 20 years.The first reply came from Finney. Was he replying to himself in order to generate some interest and discussion – to bump his thread? Replying to your own posts, known as ‘sock-puppeting', is not uncommon. Let us pursue this line of thinking a little further.Finney was born in 1956 – in that same two-year golden window as so many computer-scientist geniuses that would change the world (from Bill Gates to Tim Berners-Lee to Steve Jobs) were born – and spent his life working on cryptographic systems. He was number two to Phil Zimmerman, the pioneer in the field, for many years at the Pretty Good Privacy (PGP) Corporation, where they developed the most widely used email encryption software in the world.Such were his beliefs in privacy, freedom, and Cypherpunk, Finney was known to spend many nights writing and developing code for free, just because he believed in the work.In 1993, he published the paper, ‘Detecting Double-Spending'. Solving the double-spending problem (ensuring the same money cannot be used twice) was, of course, the key problem with digital cash. It was what Satoshi was so excited about when he proposed Bitcoin. In 2004, Finney developed the ‘reusable proof-of-work' (RPOW) system, which coders regarded as a brilliant step forward – but his system never saw any economic use until b itcoin.Finney is one of the few people to have the background and expertise to have developed bitcoin – but he is also an obvious person to take an immediate interest.In his very first reply to Satoshi's announcement, he wrote:“As an amusing thought experiment, imagine that Bitcoin is successful and becomes the dominant payment system in use throughout the world. Then the total value of the currency should be equal to the total value of all the wealth in the world. Current estimates of total worldwide household wealth that I have found range from $100 trillion to $300 trillion. With 20 million coins, that gives each coin a value of about $10 million.”The comment shows extraordinary insight. Many now see this “amusing thought experiment” as inevitable. But could it also be somebody trying to get others excited? Very possibly.(By the way, ‘thought experiment' is an expression Satoshi himself uses – though it is not uncommon in coding circles).Of the many names touted as Satoshi, Finney's writing style is one of the few that match. The major difference is Satoshi used British spelling and Finney does not. There is a similar calm, understated tone, similar use of language, similar punctuation habits: two spaces after a full stop. In stylometrics tests carried out by John Noecker Jr., chief scientific officer at text analysis experts Juola & Associates, Finney consistently scored high. (However, veteran cypherpunk blogger, Nick Szabo, scored higher). Then I noticed both Finney and Satoshi had ‘@gmx.com' email addresses. (GMX is a free email provider based in Germany. Many Germans use GMX, while Americans and British tend to gravitate towards Gmail, Hotmail, or Yahoo. Today they would probably gravitate towards P rotonmail). Was this just coincidence – or was it a clue?Why did Satoshi disappear?In December 2010, Satoshi made his final post and then disappeared from the internet.Why?Perhaps to protect his anonymity in the face of rising interest from the media and, more significantly, the authorities: to protect his own safety as the WikiLeaks panic began to erupt. (After Wikileaks was shut out of the financial system, many began sending it bitcoin. The effect, ironically, was thus to make it an extraordinarily wealthy organisation).But there is also the possibility that he disappeared because he was ill.In 2009, Finney was diagnosed with Lou Gehrig's disease – amyotrophic lateral sclerosis – the same disease from which Stephen Hawking suffered. It is, for the most part, fatal and claims its victims within two to five years. ‘My symptoms were mild at first,' he says, ‘and I continued to work, but fatigue and voice problems forced me to retire in early 2011. Since then the disease has continued its inexorable progression.' Finney, eventually died in August 2014.In March 2013 he said, ‘Today, I am essentially paralyzed. I am fed through a tube, and my breathing is assisted through another tube. I operate the computer using a commercial eye-tracker system. It also has a speech synthesizer, so this is my voice now. I spend all day in my power wheelchair. I worked up an interface using an Arduino so that I can adjust my wheelchair's position using my eyes. It has been an adjustment, but my life is not too bad. I can still read, listen to music, and watch TV and movies. I recently discovered that I can even write code. It's very slow, probably 50 times slower than I was before. But I still love programming and it gives me goals.'Could a terrible illness be the reason Satoshi withdrew?Finney was one of the first to mine bitcoins. What did he do with them?I mined several blocks over the next days. But I turned it off because it made my computer run hot, and the fan noise bothered me. In retrospect, I wish I had kept it up longer, but on the other hand, I was extraordinarily lucky to be there at the beginning. It's one of those glass half full, half empty things.The next I heard of Bitcoin was late 2010, when I was surprised to find that it was not only still going, bitcoins actually had monetary value. I dusted off my old wallet, and was relieved to discover that my bitcoins were still there. As the price climbed up to real money, I transferred the coins into an offline wallet, where hopefully they'll be worth something to my heirs. Those discussions about inheriting your bitcoins are of more than academic interest. My bitcoins are stored in our safe deposit box, and my son and daughter are tech-savvy. I think they're safe enough. I'm comfortable with my legacy.Finney sold many of his bitcoins in order to pay for medical care, many at around $100. Satoshi never moved his.If you are buying gold to protect yourself in these uncertain times, I recommend The Pure Gold Company. Pricing is competitive, quality of service is high. They deliver to the UK, the US, Canada and Europe or you can store your gold with them. More here.We are all SatoshiFinney was a key player in the development of Bitcoin, no doubt. He was one of the first to ask real questions. He managed to understand from the start the inner workings of the Bitcoin protocol and its potential. He explored the weaknesses in the Bitcoin code – one of them is even named 'the Finney Attack'. He had many exchanges with Satoshi on the Bitcoin forums as they progressed the code and developed new versions. He asked question after question. But these very exchanges show there were two people talking. On January 10th, 2009, for example, Finney publicly complained to Satoshi that Bitcoin had crashed when he tried to receive a transaction. If it was his own code, and he was transacting with himself, he would surely have quietly fixed it himself.Moreover, coders all agree that Finney's coding style – and the style of the comments written in the code – is different from Satoshi's. Also, Finney preferred to code in the language C, whereas Bitcoin is coded in C++. This is something Finney himself confirms: 'I've done some changes to the Bitcoin code, and my style is completely different from Satoshi's. I program in C, which is compatible with C++, but I don't understand the tricks that Satoshi used.'Shortly before the publication of this book, the Forbes journalist Andy Greenberg published an interview with Hal Finney. Finney was now too ill to even speak – he could only raise his eyebrows to say yes. His son showed Greenberg fifteen email exchanges between Satoshi and Finney from January 2009. They mainly focused on bugs Finney had found in the code, to which Satoshi replied with fixes - and notes of thanks. Greenberg was also shown Finney's bitcoin wallet – with the transfers between Satoshi and Finney made back in 2009. As Greenberg notes, the wallet evidence and the Gmail timestamps in the emails would have been hard to forge. To cap it all, there is the fact that in 2009, at precisely the same moment Satoshi sent time-stamped e-mails, Finney, a keen runner, was photographed in the middle of a ten-mile race. Nobody, not even Satoshi Nakamoto, can be in two places at once.Bitcoin could not have happened without the work of Finney.If Satoshi Nakamoto was several people, Finney might have been one of them. But if Satoshi is an individual, Hal Finney was not him. This is an extract from my 2014 book, Bitcoin: the Future of Money? I hear the audiobook's excellent. ;)If you missed them (there were problems with the site midweek), check out my forecasts for 2025. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.theflyingfrisby.com/subscribe

ICYMI (there were problems with the site mid-week), check out my forecasts for 2025, always one of my more popular pieces of the year.He has invented an entirely new digital system of money with the potential to change the world as we know it. He has watched it grow to a market cap of over two trillion dollars, with as many as 100 million users worldwide, including actual nations, and the US President promising a strategic bitcoin reserve in his 2024 election campaign. He has half the internet nosing about and trying to figure out who he is. His own coins are worth about $100 billion, making him one of the richest people on earth.Yet he has managed to stay completely unknown and anonymous. It is almost unbelievable.Never mind Big Foot, the Mary Rose or the Loch Ness Monster, the mystery of ‘Who is Satoshi Nakamoto?' is perhaps the greatest mystery the world has ever known - or not known.There have been thousands of investigative attempts, articles, blog posts and discussion groups involving probably millions of man hours dedicated to pinning down this man, with names bandied about from Elon Musk to little known computer scientists. They have all failed. Satoshi's identity is as bulletproof as his code.For my 2014 book, Bitcoin: the Future of Money?, from which today's piece is taken, I ventured on the same doomed journey. I spent many months poring over the 80,000 words Satoshi wrote in the three years he was active online, looking for clues. What unusual words did he use? Does he make any spelling mistakes? Does he have any quirky grammatical habits? I analysed it in such detail I can tell you where he places brackets, how he uses hyphens, even how many spaces he uses after a full stop and how that changed – all in the hope of finding idiosyncrasies that appear in the writing of other Cypherpunks - clues which might lead me to him.Profiling a genius – some broad brushstrokes‘I've had the good fortune to know many brilliant people over the course of my life, so I recognize the signs.' Hal FinneySatoshi reached such high levels of expertise in so many different fields that many believe he can't possibly be one person. He is a polymath. It is not just the breadth and depth of his knowledge, but, more importantly, its specificity that makes him unique.In order to first conceive a new system of electronic cash, one would have to have thought extensively about the nature of money and its history. Money is a subject that has found more interest in the last few years with the emergence of bitcoin, the 2000s bull market in gold, the financial crisis and the growth of libertarianism, but, in 2007–8, when bitcoin was conceived and first introduced, books and academic papers on the subject were few and far between. The subject did not have broad appeal.How many of those who cared actually had the ability to design a system like this? It is one thing declaring what needs to be done; it is another putting it into practice.Satoshi must have had expertise in computer coding, mathematics, databases, accounting, peer-to-peer systems, digital ownership, law, smart contracts, cryptography and monetary history.He had to have had experience in academia. The act of submitting a white paper, its presentation, the impeccable referencing – it all denotes academia, even government.It's also easy to infer from the way bitcoin was launched that Satoshi had experience in open-source tech start-ups.The resilience of the code suggests he had computer hacking experience. Moreover, his ability to keep his identity hidden, despite the fact that half the internet is trying to figure out who he is, suggests significant practical experience in staying anonymous. It also means he has the trust of those who know him, if anyone did, to keep his secret.Then there's the matter of his prose. It is consistent and of such a high standard it seems he must have had experience as a writer – perhaps he was a blogger, an academic or an author. He was also quite humble and dismissive of his ability in this regard. ‘I'm better with code than with words', he said.It's clear from his posts that he had the awareness to see shortcomings in his system, and the patience not to try to do too much too quickly. He had the foresight to perceive problems before they arose and the meticulousness to prepare for them. He appears to have remained calm and measured in the face of difficulty, but also of his own success. He treated those two imposters just the same. Signs of arrogance are hard to find.Then there's the way that bitcoin was introduced to the world. PR, like economics, is not an exact science. Sometimes something gains traction, sometimes it doesn't – and there's no explaining why. Bitcoin has been a PR masterstroke. The coverage it has received has been enormous. It gets more publicity than gold, which is the oldest form of money there is. Satoshi cannot take all of the credit for this, but he has to take some of it. He understood when to make his ideas known, at what point to release his creation into the open-source world and he had the self-efacement to let go of it for others to develop. He promoted his idea with huge under-statement – but the scheduled creation of bitcoins meant there would be no shortage of bitcoin-holders to do the promoting for him.So we can add an understanding of both PR and psychology to his list of qualities. His knowledge of how people on the internet, in the open source world and in large institutions work, allowed him to progress his creation.Finally, he has a certain honesty. Despite Bitcoin's similarities to a pyramid or Ponzi scheme, he never pumped-and- dumped his creation. Tempting though it must have been, he never sold the bitcoins he mined. That also suggests he already had money.There are not many people like this.From mathematics to computer programming to economics and monetary history to politics to PR and psychology to cryptography to business acumen and vision to plain old written English – in all of these fields he excelled. To cap it all, he's probably good-looking too.It's early in history to be drawing this sort of comparison, I know, but there are many parallels between Satoshi and Isaac Newton. Newton was a brilliant scientist and mathematician, of course, and an alchemist. But he was also Master of the Royal Mint. He redesigned England's monetary system, putting us onto the gold standard on which Britain's colossal progress during the next 200 years was built.If you haven't already, take a look at my buddy Charlie Morris's monthly gold report, Atlas Pulse. It is, in my view, the best gold newsletter out there, and, best of all, it's free. Sign up here.First instinctMany believe that Satoshi was Hal Finney, the veteran programmer, who invented reusable proof of works, one of the models on which bitcoin was based. This was my first instinct. Often such “first instincts”, for reasons I cannot begin to explain, prove correct. When Satoshi first announced bitcoin on the cryptography mailing list, nobody replied. The message was ignored for two days. In the short-attention-span land of the web, two days is a long time to wait for some feedback on something you've spent 18 months working on. Two days is a long time to wait when you might have nailed something Cypherpunks had been dreaming about for 20 years.The first reply came from Finney. Was he replying to himself in order to generate some interest and discussion – to bump his thread? Replying to your own posts, known as ‘sock-puppeting', is not uncommon. Let us pursue this line of thinking a little further.Finney was born in 1956 – in that same two-year golden window as so many computer-scientist geniuses that would change the world (from Bill Gates to Tim Berners-Lee to Steve Jobs) were born – and spent his life working on cryptographic systems. He was number two to Phil Zimmerman, the pioneer in the field, for many years at the Pretty Good Privacy (PGP) Corporation, where they developed the most widely used email encryption software in the world.Such were his beliefs in privacy, freedom, and Cypherpunk, Finney was known to spend many nights writing and developing code for free, just because he believed in the work.In 1993, he published the paper, ‘Detecting Double-Spending'. Solving the double-spending problem (ensuring the same money cannot be used twice) was, of course, the key problem with digital cash. It was what Satoshi was so excited about when he proposed Bitcoin. In 2004, Finney developed the ‘reusable proof-of-work' (RPOW) system, which coders regarded as a brilliant step forward – but his system never saw any economic use until b itcoin.Finney is one of the few people to have the background and expertise to have developed bitcoin – but he is also an obvious person to take an immediate interest.In his very first reply to Satoshi's announcement, he wrote:“As an amusing thought experiment, imagine that Bitcoin is successful and becomes the dominant payment system in use throughout the world. Then the total value of the currency should be equal to the total value of all the wealth in the world. Current estimates of total worldwide household wealth that I have found range from $100 trillion to $300 trillion. With 20 million coins, that gives each coin a value of about $10 million.”The comment shows extraordinary insight. Many now see this “amusing thought experiment” as inevitable. But could it also be somebody trying to get others excited? Very possibly.(By the way, ‘thought experiment' is an expression Satoshi himself uses – though it is not uncommon in coding circles).Of the many names touted as Satoshi, Finney's writing style is one of the few that match. The major difference is Satoshi used British spelling and Finney does not. There is a similar calm, understated tone, similar use of language, similar punctuation habits: two spaces after a full stop. In stylometrics tests carried out by John Noecker Jr., chief scientific officer at text analysis experts Juola & Associates, Finney consistently scored high. (However, veteran cypherpunk blogger, Nick Szabo, scored higher). Then I noticed both Finney and Satoshi had ‘@gmx.com' email addresses. (GMX is a free email provider based in Germany. Many Germans use GMX, while Americans and British tend to gravitate towards Gmail, Hotmail, or Yahoo. Today they would probably gravitate towards P rotonmail). Was this just coincidence – or was it a clue?Why did Satoshi disappear?In December 2010, Satoshi made his final post and then disappeared from the internet.Why?Perhaps to protect his anonymity in the face of rising interest from the media and, more significantly, the authorities: to protect his own safety as the WikiLeaks panic began to erupt. (After Wikileaks was shut out of the financial system, many began sending it bitcoin. The effect, ironically, was thus to make it an extraordinarily wealthy organisation).But there is also the possibility that he disappeared because he was ill.In 2009, Finney was diagnosed with Lou Gehrig's disease – amyotrophic lateral sclerosis – the same disease from which Stephen Hawking suffered. It is, for the most part, fatal and claims its victims within two to five years. ‘My symptoms were mild at first,' he says, ‘and I continued to work, but fatigue and voice problems forced me to retire in early 2011. Since then the disease has continued its inexorable progression.' Finney, eventually died in August 2014.In March 2013 he said, ‘Today, I am essentially paralyzed. I am fed through a tube, and my breathing is assisted through another tube. I operate the computer using a commercial eye-tracker system. It also has a speech synthesizer, so this is my voice now. I spend all day in my power wheelchair. I worked up an interface using an Arduino so that I can adjust my wheelchair's position using my eyes. It has been an adjustment, but my life is not too bad. I can still read, listen to music, and watch TV and movies. I recently discovered that I can even write code. It's very slow, probably 50 times slower than I was before. But I still love programming and it gives me goals.'Could a terrible illness be the reason Satoshi withdrew?Finney was one of the first to mine bitcoins. What did he do with them?I mined several blocks over the next days. But I turned it off because it made my computer run hot, and the fan noise bothered me. In retrospect, I wish I had kept it up longer, but on the other hand, I was extraordinarily lucky to be there at the beginning. It's one of those glass half full, half empty things.The next I heard of Bitcoin was late 2010, when I was surprised to find that it was not only still going, bitcoins actually had monetary value. I dusted off my old wallet, and was relieved to discover that my bitcoins were still there. As the price climbed up to real money, I transferred the coins into an offline wallet, where hopefully they'll be worth something to my heirs. Those discussions about inheriting your bitcoins are of more than academic interest. My bitcoins are stored in our safe deposit box, and my son and daughter are tech-savvy. I think they're safe enough. I'm comfortable with my legacy.Finney sold many of his bitcoins in order to pay for medical care, many at around $100. Satoshi never moved his.If you are buying gold to protect yourself in these uncertain times, I recommend The Pure Gold Company. Pricing is competitive, quality of service is high. They deliver to the UK, the US, Canada and Europe or you can store your gold with them. More here.We are all SatoshiFinney was a key player in the development of Bitcoin, no doubt. He was one of the first to ask real questions. He managed to understand from the start the inner workings of the Bitcoin protocol and its potential. He explored the weaknesses in the Bitcoin code – one of them is even named 'the Finney Attack'. He had many exchanges with Satoshi on the Bitcoin forums as they progressed the code and developed new versions. He asked question after question. But these very exchanges show there were two people talking. On January 10th, 2009, for example, Finney publicly complained to Satoshi that Bitcoin had crashed when he tried to receive a transaction. If it was his own code, and he was transacting with himself, he would surely have quietly fixed it himself.Moreover, coders all agree that Finney's coding style – and the style of the comments written in the code – is different from Satoshi's. Also, Finney preferred to code in the language C, whereas Bitcoin is coded in C++. This is something Finney himself confirms: 'I've done some changes to the Bitcoin code, and my style is completely different from Satoshi's. I program in C, which is compatible with C++, but I don't understand the tricks that Satoshi used.'Shortly before the publication of this book, the Forbes journalist Andy Greenberg published an interview with Hal Finney. Finney was now too ill to even speak – he could only raise his eyebrows to say yes. His son showed Greenberg fifteen email exchanges between Satoshi and Finney from January 2009. They mainly focused on bugs Finney had found in the code, to which Satoshi replied with fixes - and notes of thanks. Greenberg was also shown Finney's bitcoin wallet – with the transfers between Satoshi and Finney made back in 2009. As Greenberg notes, the wallet evidence and the Gmail timestamps in the emails would have been hard to forge. To cap it all, there is the fact that in 2009, at precisely the same moment Satoshi sent time-stamped e-mails, Finney, a keen runner, was photographed in the middle of a ten-mile race. Nobody, not even Satoshi Nakamoto, can be in two places at once.Bitcoin could not have happened without the work of Finney.If Satoshi Nakamoto was several people, Finney might have been one of them. But if Satoshi is an individual, Hal Finney was not him. This is an extract from my 2014 book, Bitcoin: the Future of Money? I hear the audiobook's excellent. ;)If you missed them (there were problems with the site midweek), check out my forecasts for 2025. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.theflyingfrisby.com/subscribe

Tudor King Henry VIII died in 1547 leaving England’s Crown to his son Edward VI (1537-47-53) whose short reign led to the royal ascension of his two sisters and the imminent exploration and colonization of America. Prior to King Henry’s death he had built the Mary Rose (1511-45), a technologically advanced sailing vessel that contributed to the future world domination of the English Navy, including the vast waters surrounding the North American continent. While she lay on the sea bed since 1545, the wreck of the Mary Rose and its contents were preserved in silt for centuries prior to being located in 1971 and raised in 1982 in one of the most complex and expensive maritime salvage projects in history. Enjoy this HISTORICAL JESUS Extra — The STORY of AMERICA. Check out the YouTube version of this episode which has accompanying visuals including maps, charts, timelines, photos, illustrations, and diagrams at: https://youtu.be/8IrCyL_Cf3E https://youtu.be/6HMXrkWhERg England History books available at https://amzn.to/4526W5n British Kings & Queens books available at https://amzn.to/430VOo0 Age of Discovery books available at https://amzn.to/3ZYOhnK Age of Exploration books available at https://amzn.to/403Wcjx ENJOY Ad-Free content, Bonus episodes, and Extra materials when joining our growing community on https://patreon.com/markvinet SUPPORT this channel by purchasing any product on Amazon using this FREE entry LINK https://amzn.to/3POlrUD (Amazon gives us credit at NO extra charge to you). Video channel: https://youtube.com/c/TIMELINE_MarkVinet Website: https://markvinet.com/podcast Facebook: https://www.facebook.com/mark.vinet.9 Twitter: https://twitter.com/HistoricalJesu Instagram: https://www.instagram.com/denarynovels Books: https://amzn.to/3k8qrGM Audio Credit: Witness Podcast with Susan Hulme (The Raising Of The Mary Rose 2017/10/03 BBC World Service); Monarchy From the Middle Ages to Modernity by D. Starkey. Audio excerpts reproduced under the Fair Use (Fair Dealings) Legal Doctrine for purposes such as criticism, comment, teaching, education, scholarship, research and news reporting. See omnystudio.com/listener for privacy information.

From a sunken Tudor flagship brought back to life by the wonders of osteoarchaeology, to the tales of bravery and endurance surrounding the tragic fate of WW2's SS Gairsoppa, shipwrecks can reveal far more about human history than you might initially expect. Drawing on his experience as a diver and maritime archaeologist, David Gibbins speaks to Emily Briffett about the riches that lie beneath the waves, which can act as a porthole to the past. (Ad) David Gibbins is the author of A History of the World in Twelve Shipwrecks (Weidenfeld & Nicholson, 2024). Buy it now from Waterstones: https://go.skimresources.com?id=71026X1535947&xcust=historyextra-social-histboty&xs=1&url=https%3A%2F%2Fwww.waterstones.com%2Fbook%2Fa-history-of-the-world-in-twelve-shipwrecks%2Fdavid-gibbins%2F9781399603485. Delve into the story of one of Britain's most famous shipwrecks, the Mary Rose: https://link.chtbl.com/W-qwGtLG. The HistoryExtra podcast is produced by the team behind BBC History Magazine. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Few maritime disasters have captured the public imagination like the RMS Titanic. Perhaps it's because of the relatively recent nature of its sinking, compared to the loss of the Mary Rose warship.  The countless films, documentaries, and exhibitions probably help in prolonging fascination. New theories and reconstructions attempt to pin blame on one factor or another as the reason the ship sank. But as we're focused on folklore and legends here, what legends or ghost stories have become attached to RMS Titanic? Why are people convinced that ghosts still linger in the wreckage, or that a cursed mummy is to blame for the disaster? Let's find out in this week's episode of Fabulous Folklore! Find the images and references on the blog post: https://www.icysedgwick.com/legends-of-RMS-Titanic/ Get your free guide to home protection the folklore way here: https://www.icysedgwick.com/fab-folklore/ Become a member of the Fabulous Folklore Family for bonus episodes and articles at https://patreon.com/bePatron?u=2380595 Fabulous Folklore Bookshop: https://uk.bookshop.org/shop/fabulous_folklore Enjoyed this episode and want to show your appreciation? Buy Icy a coffee to say 'thanks' at: https://ko-fi.com/icysedgwick Pre-recorded illustrated talks: https://ko-fi.com/icysedgwick/shop Request an episode: https://forms.gle/gqG7xQNLfbMg1mDv7 Get extra snippets of folklore on Instagram at https://instagram.com/icysedgwick Find Icy on BlueSky: https://bsky.app/profile/icysedgwick.bsky.social 'Like' Fabulous Folklore on Facebook: https://www.facebook.com/fabulousfolklore/

Mary Rose Kulczak Millions Of Americans Will Do Anything For Their Kids' Sports, Including Cutting Church The post Youth Sports and Church Attendance – Mary Rose Kulczak, 12/20/24 (3552) first appeared on Issues, Etc..

Midnight Madness Radio Episode 299 with The Black Vultures, Ryder, Skumlove, X-Ray Love, Adro The Toxic Waste, AJ MCLOVELY, Andrea Black, Billy O with P.D. Wohl, Braidwood, Broghan, Charlie Pace, FreezeTime, Gav King, Laura Bell, Mary Rose, Mr. Marigold's Attraction, Parker & Johnson, Paul Etterlin, Ron Jenkins, Sandy Summers, Sven, Trevor Gear, The Charlesy's, The Kyle Jordan Project, Death By Overkill, Little Angry Tiger, NinjaWitch, Little Villains, and Tailor's Wave. Hardy Mills from Hardman Productions with an interview of Sludge Underground.

This week's guests are the co-founders of Saucy Confections, Alexander and Mary Rose Zaranski. Saucy Confections makes an alcoholic gummy called Winosaurs, which is, you might've guessed, filled with wine. We talk about how they took a fun idea for their wedding party favors and turned it into a business that keeps growing. We learn how they built their own machinery before buying and what's next on the rise in the gummy game.Saucy Confections

Start Name Artist Album Year Comments Canadian Capers Reginald Dixon Blackpool Switchback, Vol 2 [Sterndale STE 3107] 1934 2-10 Wurlitzer, Tower Ballroom, Blackpool 3:12 Dixon Hits - No 8 Part 2: At the Café Continental; Empty Saddles; A Pretty Girl is Like a Melody Reginald Dixon Dixon Hits Vol. 1 [Sterndale STE 3100] 1936 3-13 Wurlitzer, Tower Ballroom, Blackpool 7:01 Gulliver's Travels - Part 1: Faithful Forever; It's A Hap-Hap-Happy Day; Bluebirds In The Moonlight; We're All Together Now Reginald Dixon Dixontime - Plays The Granada Wurlitzers [Grasmere GRCD106] 1940 4-14 Wurlitzer, Granada Theatre, Tooting, London 10:17 Dancing At The Tower - No 4 Part 1: Mary Rose; Life's Desires; Mockin' Bird Hill Reginald Dixon Transfers by Ross McNeillie 1951 3-14 Wurlitzer, Tower Ballroom, Blackpool 14:13 Dancing to Dixon - No 2 - Foxtrots: Lonely; If You Love Me; You, You, You Reginald Dixon Reginald Dixon 'at The Organ' [REXX 332] 1954 3-14 Wurlitzer, Tower Ballroom, Blackpool 17:28 Nights Of Gladness Reginald Dixon At The Blackpool Tower [WRC T 653] 1962 3-14 Wurlitzer, Tower Ballroom, Blackpool 21:09 Serenade To A Beautiful Day Reginald Dixon At Your Request [Columbia SCX 6131] 1967 3-14 Wurlitzer, Tower Ballroom, Blackpool 24:11 Deep Purple Reginald Dixon Back In Blackpool [World Record Club T875] 1971 3-14 Wurlitzer, Tower Ballroom, Blackpool 27:39 King Cotton Reginald Dixon This Is My Song [Columbia SCX 6496] 1972 3-13 Wurlitzer, BBC Playhouse Theatre, Manchester; ex-Empress Ballroom, Blackpool 30:25 Cuban Love Song; Indian Summer; There's A Rainbow 'Round My Shoulder Reginald Dixon Isn't This A Lovely Day [EMI NTS 205] 1980 3-19 Wurlitzer, Thursford Collection, Norfolk, England; ex Paramount/Odeon Leeds 34:41 Dancing Through The Years: See Me Dance The Polka; Stephanie Gavotte; Who's Sorry Now?; The Snake Horace Finch At the Organ of the Empress Ballroom Blackpool [BBC REC 129 M] 1959 3-13 Wurlitzer, Empress Ballroom, Blackpool 40:17 I Can Give You The Starlight Horace Finch Cinema Organ Encores Vol 57 [Deroy 1110] 1974 3-13 Wurlitzer, Empress Ballroom, Blackpool 43:41 Harry Warren Hits: September In The Rain; We re In The Money; I Only Have Eyes For You; Lullaby Of Broadway Horace Finch BBC Broadcast Excerpts: Empress Ballroom 3-13 Wurlitzer, Empress Ballroom, Blackpool 47:03 Finch Favourites, No. 9: The Singing Hills; Don't Ever Pass Me By; Shake Down The Stars Horace Finch REX 9832 1940 3-13 Wurlitzer, Opera House, Blackpool 51:06 Kiss Me Again Horace Finch Cinema Organ Encores Vol 70 [Deroy 1235] 1975 3-13 Wurlitzer, Empress Ballroom, Blackpool; recordings 1952 to 1960; LP released 1975 53:36 Loin Du Bal Watson Holmes Cinema Organ Encores Vol 10 [Deroy 886] 3-13 Wurlitzer, Opera House, Blackpool 56:32 Midnight Tango Watson Holmes Cinema Organ Encores Vol 10 [Deroy 886] 3-13 Wurlitzer, Opera House, Blackpool 58:26 Valse Bleue Watson Holmes Cinema Organ Encores Vol 77 [Deroy 1326] 3-13 Wurlitzer, Opera House, Blackpool 61:16 The Buzzing Bees (Samba) Watson Holmes Cinema Organ Encores Vol 77 [Deroy 1326] 3-13 Wurlitzer, Opera House, Blackpool 62:53 Musical Comedy: Hallelujah!; Lover, Come Back To Me; Who?; Gold And Silver Watson Holmes Cinema Organ Encores Vol 10 [Deroy 886] proc 3-13 Wurlitzer, Opera House, Blackpool

Professor Alice Roberts examines the bones of those who died between five and ten centuries ago, solving the mysteries of how they lived and died.Professor Alice Roberts wants us to listen to skeletons. She's an anatomist and archaeologist who says that posthumous examination of our bones can reveal so much more than what someone might have looked like.Whether it's about our health, our diet, what we did for a living, how we died, and whether that was a violent end — epic stories are written into our bones.Recently Alice has been examining the bones of those who died between five and ten centuries ago to find out more about them. She's uncovered some amazing life and death stories.There's the sad and gothic tale of a medieval Anchoress, who was walled up inside a church in York for 28 years; the lives of the drowned sailors who died in the sinking of a ship called the Mary Rose, once owned by Henry the Eighth; and new revelations about a terrible massacre ordered by a King in the year 1004 AD.This episode of Conversations explores death, anatomy, science, burial, history, origin stories, historic mysteries, ancestry, biology, ghost stories, Catholic Church, STIs, syphilis, medical history, early medicine, arthritis, strong bones, genocide.

In the 1640s, Black communities existed in London and in most of England's port cities, communities from which men would fight and die throughout the English Civil War. There's still little evidence of the lives of these individuals. So what do we know of the Black men who took up arms during the Civil War? On which side did they fight? Were they free or enslaved? And what can this participation tell us about how race was perceived in the early modern period?Professor Suzannah Lipscomb finds out from Sophie Merrix, whose research is uncovering the lesser known racial diversity of the Civil War battlefields.Presented by Professor Susannah Lipscomb. The researcher is Alice Smith, the audio editor is Max Carrey and the producer is Rob Weinberg. The senior producer is Anne-Marie Luff.Not Just the Tudors is a History Hit podcastIf you found this episode interesting, then do check out these past episodes:Black Tudors >How Shakespeare Depicted Race > Legacy of the Mary Rose >Enjoy unlimited access to award-winning original TV documentaries that are released weekly and AD-FREE podcasts. Sign up HERE for 50% off your first 3 months using code ‘TUDORS'You can take part in our listener survey here >

October 11, 1982. The Mary Rose, flagship of King Henry VIII, rises to the surface after 437 years at the bottom of the Solent. This episode originally aired in 2023.Support the show! Join Into History for ad-free listening and more.History Daily is a co-production of Airship and Noiser.Go to HistoryDaily.com for more history, daily.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your hosts are Paul Marden and Oz Austwick.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. Show references: https://ukthemeparkawards.com/winners https://ukthemeparkawards.com/sponsorsWatch the UK Theme Park Awards 2024 on YouTube. Interviewed Guests:Paul Kelly: BALPPA  Neil Poulter: Thorpe ParkRoss Ballinger: Drayton ManorDanielle Nicholls & Sophie Tickle: Alton TowersJennifer Howlett & Charlotte Peirce-Gregory: Legoland https://www.linkedin.com/in/sineadwaldron/Sinead Kimberley is the Senior Client Success Manager of Rubber Cheese and has a background in digital marketing, engagement software and all things client satisfaction. She guides clients through the various stages of their project, ensuring they have the information they need when they need it, as well as being the link between our developers and clients. https://x.com/MrTicketeerhttps://www.linkedin.com/in/andypovey/ Transcription:  Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with visitor attractions. I'm your host, Paul Marden. Paul Marden:  Hello and welcome to our first Skip the Queue Season Six Rubber Cheese get together. And we've got a corker. Today, there's four of us virtually together for our meetup after having been together yesterday in real life at the UK Theme Park Awards. So that's what we're going to talk about today. Paul Marden: We're going to talk a little bit about all the cool stuff that we saw yesterday at Thorpe park and enjoyed those theme park awards. But before we do that, should we do some introductions? Because I think everyone knows me and others, don't they? Oz Austwick: I'm here again. Paul Marden: You can sound more pleased. Everyone will love you. I'm thrilled. Oz Austwick: Absolutely thrilled. I couldn't wish to be anywhere nicer. Back in my office, not surrounded by monkeys. Paul Marden:  We are also joined by Sinead Kimberley, who is the Senior Client Success Manager here at Rubber Cheese. Say hi, Sinead, and tell everyone what you do. Sinead Kimberley: Yeah, so I work with our clients and making sure they've got everything they need for the website and try and act as the voice of the client, essentially with our developers, so that what you ask for, they know how to make it technical. I can pass it back to you and make it all visible on the website and get everything done. Paul Marden: That you need the glue that binds us together. And today we are also joined by the probably I've got to prove this. I'm going to have to do the counting because I know that other people do count. I'm thinking Dom from Mary Rose for sure counts the number of times he's been there. Andy Povey: So am I. Paul Marden: But I think Andy Povey, roaving ticketing expert and gentleman of leisure, joins us today possibly as the most frequent guest on Skip the Queue. But today you get upgraded to co host status because you joined us. Andy Povey: Well, I feel honoured, Paul. Thank you. Oz Austwick: Is that actually an upgrade? Paul Marden: I definitely think co host is an upgrade. For sure. For sure. Oz Austwick: Speaking of co hosting, I'll just point out that also in this episode we have some interviews recorded at the awards, some with winners, some with prize givers. It'll make more sense in the YouTube version where you can actually see them. But if you're listening to this just as an audio podcast, you need to know that when the room gets noisy or you can hear people screaming in the background, that's a clip from Thorpe Park itself. So that's coming up throughout the podcast today. But as always we start with where we've been recently, other than Thorpe Park. Paul Marden: Why don't I start with you, Andy, because I know you've been on a few trips just recently with the family. Where's an attraction you've been to recently that sticks in your mind as being pretty cool? Andy Povey: So most recently was a couple of weekends ago. We took the kids Tower of London on a Sunday afternoon or a sunny Sunday afternoon. It's absolutely superb experience. We've been members of Historic Royal Palaces for six months, eight months, something like that. And it's one of those that just sits in the dusty corner of a drawer somewhere and didn't get used. So we dusted it off and said, "All right, let's go to the tower.". Brilliant experience, absolutely superb. The kids loved it and they really engaged with all of the interpretation there. And it's probably my third or fourth time of taking my ten year old girls there. And there's something new every time or something different every time that we haven't picked up on, we haven't seen so great experience. Paul Marden: I love it. And I love it going there with membership because I think when you go the first time, you get wowed by all the really big stuff, you know, the shiny jewels and all of that kind of good stuff. By the time you go there second or third time, you begin to notice some of the other stuff. There's some lovely little regimental museums hidden off in the corner. Aren't there lots to find in there? Which if you only go the once and you do it as a set piece, you don't necessarily notice it because you want to go and look at the court stuff. Andy Povey: Yeah, it's just the single visit. It's just a high pressure environment, isn't it? You want to catch everything, you want to get the best value out of it. I mean, we got there at 02:00 in the afternoon. I don't think I'd have done that if I was just paying for the single day entry. Paul Marden: What about you, Sinead? Where have you been recently? Sinead Kimberley: Mine is up north, Wyresdale Park. And it's just an outdoor park, so not kind of a ticket place that you need to kind of buy a ticket for. But I loved it because when went, it felt like we'd just gone into a normal park, but you felt like you were at some kind of holiday camp and you could hear kids playing in the water on the paddle boards and the kayaks and then you had all the dogs running around and then you had the hikers going past you to go up. And we did go for a walk. So went, I think it was maybe two and a half hours up to the peak and it was just lovely to see all the families as well on a sunny day. Rare up in Lancaster. No rain for once. Sinead Kimberley: And, yeah, it was just a lovely place to be. You had a really nice feel of just people having fun and enjoying nature, which I think is really lovely. So, yeah, that was my favourite recently, besides Thorpe park, obviously. Paul Marden: Oz, what about you, mate? Oz Austwick: Goodrich Castle. We took the family away and we did a couple of nights glamping. Amazing place. I won't go on too much about that, but went to Goodrich Castle, just outside Ross on Wye, and it's the first time I've ever been. It's amazing. So many of these castles are just a series of small walls and there's nothing to actually see, but it's a proper castle. There's a moat and a bridge over it to get in, and there are dungeons and towers. You can go up and it's. Yeah, it's fantastic. If you're in the area, definitely go check it out. It's well worth it. Paul Marden: Lovely for the kids, isn't it? Because I do think, whilst it can be a really lovely day out to go to some of these castle ruins, it can be pretty tough to imagine as a ten year old what it was actually like and what that low wall over there actually was. Oz Austwick: There's definitely a trade off, though, because the more castle there is, the more the older kids love it. But I've got a four year old as well and I'm much happier when it's a flat bit of grass with a couple of stones in it than when she's trying desperately to scale up a spiral staircase that has been worn down for 500 years. Paul Marden: We did the wall around Warwick Castle a few years ago and I was at a heightened state of anxiety, I think it's fair to say. Oz Austwick: Yeah. Paul Marden: So mine is the National Marine Aquarium, which is one of the Rubber Cheese clients down in Plymouth, and it's my first time of actually going and seeing it. And were there. We were coming back from a holiday in Cornwall, so it was a stop off on the way back and it was such a lovely stop off. My memory of it is we've been. We were avid watchers of the anime show that was on at Christmas last year. We really enjoyed watching that. Millie loves animals and she loved the turtle that was in the show last year. And went and I. We were there. It must have been ten minutes before closing time. They were trying to get people to leave. Paul Marden: We were one of the last families there, but were just sat on the floor, on the top floor looking into the tank where the turtle was. It was just so relaxing to just watch this turtle coming in and going out and the sharks that were in there. It was a really beautiful place. Lovely place. Really enjoyed that. So going from serene, calm aquarium, let's talk about Thorpe Park and the National Theme Park Awards. How was it for you guys? I hasten to add, I didn't make it Hyperia yesterday, which we did. Oz Austwick: Notice that Sinead and I did. Sinead Kimberley: My eyes were closed. Paul Marden: So what was Hyperia actually like then? Was it, was it as scary as I thought it might be? Oz Austwick: Yes. Sinead Kimberley: Yes. But also as incredible. Yeah. I was sad I didn't go on twice. Oz Austwick: You know, all of those feelings you get when you go on a roller coaster, that kind of the adrenaline and the sense of fear and all of that you get that gives you a bit of a buzz when you get off it. Imagine just dialing all of that up to eleven and. Yeah, mind blowing. It's too far, it's too big, it's too high, too scary. No, I'm glad I did it. Paul Marden: They did say yesterday, didn't they, when they were talking about the ride itself, that it was the tallest roller coaster in the UK, I think. But also the one with the most weightlessness in the UK, which I can't imagine how you measure it and I can't imagine what it's like. So can you put into words what the weightlessness was like? Oz Austwick: You know, if they've got these big over the shoulder harnesses that come down and you're in the seat and, you know you're safe, you know you're trapped and you're sitting with all your weight on a seat because that's just how you sit. Right? Paul Marden: Yeah. Oz Austwick: But for most of this ride, you're not. You're somewhere in between the two. You're not sitting and you're not pushed up against the harness, you're just being flung around constantly. Sinead Kimberley: Yeah, yeah, it is weird. I think I didn't notice when the harness thing you get is different to the normal one, so you don't have that big thing pushing your shoulders back. It just goes around your waist and then there's like a bar you can hold in front. It is safe, we can confirm because we are here, but it did make you feel like you weren't quite as stuck to something as normal. And then add to that you were moving faster, and you were dropping from higher heights. You realise that you were still falling, which you don't normally do on a roller coaster. Normally you realise you're falling and then you're done, whereas this, you realise you're falling. You start to be like, okay, but I'm still safe. And then you maybe open your eyes and you look around this I couldn't. Sinead Kimberley: I carried on realising I was falling a lot longer. You really felt it in your body. Oz Austwick: That first peak where you go and it starts to move, and then it literally, it takes you up and you're lying backwards and you're going up, and you can just about see the track ahead of you up there. And then you get to the top, and it's such a tight curve that as you drop, you can't see the track, and you just drop. Yeah. Sinead Kimberley: I loved it, though. Paul Marden: Should we go back to the podcast and move away from therapy session? Oz Austwick: Yeah, we can come back to therapy later, though, right? Because I think I need it. Paul Marden: So yesterday was the third year that we've sponsored one of the awards, so it was the third time I've been to the awards. Third time it was in real life, fifth year of running, and it was just lovely, wasn't it? It was such a nice industry get together. I think you were commenting this morning, Andy, on LinkedIn, about the networking effect of it. Andy Povey: Yeah. The industry we're in is a very physical, actual industry. People go to attractions because they want to do something so well. Virtual is great, and digital is great, obviously. I mean, it's what I've been doing for a very long time. There's nothing that really gets to the heart of what this industry is all about better than the face to face physical interactions. And that was a real sort of epiphany away, I think I said on a message to someone the other day, yesterday, that's just really important. It was the first event I've been to since May. Very good. Oz Austwick: Good. I thought it was a real eye opener how you kind of going there as an exhibitor. And it was my first time. I kind of assumed that I'd stand next to a stall and people would come over and I'd try and talk to them, and all they'd want was whatever free merch I'd have on this. But it wasn't like that. It was like being in a big room with a bunch of people who were friends and they were happy you were there, too, and it was just a really lovely experience. It didn't feel like a corporate trade show type event, which is exactly what I was expecting. Paul Marden: And it is fiercely competitive. So everybody does want to win in the categories they're in. Oz Austwick: Yes. But Alton Towers wins them all. Paul Marden: Right, so I am here with Sophie and Danielle from Alton Towers. It's been a successful day for you guys, hasn't it? Did you manage to count the number of awards or did you just lose count? Danielle Nicholls: I think it was a level, maybe round and fair. Paul Marden: Definitely double figures. Definitely double figures. We saw both of you going up and down the stage. Up and down the stage. Highlight, which was the one for you, Danielle, that you really appreciated. Danielle Nicholls: You know, what it was between two. So super proud of everything we did with Nemesis. Like Nemesis Reborn has been such a momentous campaign throughout. Paul Marden: Yeah. Danielle Nicholls: And so I'm super proud of that one. But for me, I think the one that has my heart in, it's our community award. So I was super proud to play silver for that one. Paul Marden: It was brilliant to get you up on the stage, bring the band back together again with you and Ross up there. And Sophie, what about you? What was the biggest highlight for you? Sophie Tickle: So I was really keen for the Best Marketing Campaign purely because I know how hard our team works on it. So I was really kind of brutal. And the nemesis story is just incredible. So we felt like that was. That was a really good win for us. And then best ride storytelling is always a nice one just because we feel like it just captures everything. The resources. Paul Marden: I really enjoyed watching when we had the. ad campaigns that came on and we saw everything that everyone had produced and you could see the storytelling that goes into something like nemesis reborn. And then the room was just quiet at the end of it because were all just captured by all of these videos. Danielle Nicholls: Everyone could have won that one, genuinely. But we're so proud. Like, Alton is such a lovely, friendly community in itself. Like, there's hundreds of people that work all the towers. Like, you can never just put it down to one person. It's such a big team effort. Everyone pulls together for everything. So, like, Alton After Dark winning golf best of event, that was amazing as well. I'm super proud of that one. Paul Marden: Everyone loves an after dark event, don't they? Yeah, it's awesome. Awesome. Danielle Nicholls: They do. Paul Marden: Thank you for joining me, ladies. It's been really good to talk to you all. Cheers. So, yes, it is fair to say that Alton Towers did make a lot of trips onto the stage. Danielle and her yellow jacket was seen going up on stage quite a lot yesterday. But there's a real diversity of different attractions that were nominated. So I think they said more than 30, nearly 40. I think it was attractions that were nominated. 20 attractions overall. Yeah, 20 attractions overall. One prizes. There was one that was really close to my heart. Brean Theme Park. It was where my granddad and my dad played golf 45 years ago. I would go to Brean Leisure Park, as it was then, and go down helter skelter all the time. So to see that up on the awards for a nomination was really lovely. Paul Marden: And there's quite a few other smaller attractions like that got nominated. Talk a little bit about the categories or the memories that we got yesterday that stuck in our minds. Andy, was there a category for you that you were really impressed by? Andy Povey: Yeah, there was. For me, it was the Accessibility initiative the Katapult sponsored. Obviously, Merlin were very heavily represented in the nominations for that category. I think there were five out of the eight nominations were for either for Merlin Parks or things that Merlin were doing as a bigger or as a cross group activity. But there were also some really quite simple things from much smaller parks. So noticeably there was a Camel Creek, again, down in deepest, darkest Cornwall, who were nominated for their changing places facility. And that just really brought home to me. Yes, it's important that Merlin, as the largest operator in the country, are leading the way and they've got the resources to put behind this and all that kind of stuff. But it's not just about doing those big things. Andy Povey: Small things can make a difference and can make a really significant difference. And that's really key to. Was one of the key messages in the industry, I think. Paul Marden: Yeah, I thought it was an interesting category. First time that it appeared in the awards, as you say, Katapult sponsored it, and it was quite a nice match between Katapult and that category because they've been doing quite a lot of work in designing spaces and attractions that are more accessible to people. So that was really. It was quite a nice match between sponsor and category. And as you say, there was some really lovely stories to be told around. What was there? I loved there was a Merlin initiative where they were taking the characters and the stories of the parks out to hospitals and places where they were terminally ill children, which there's lots of stories that have existed for a long time of kids being taken to the parks themselves. Paul Marden: But what about when they can't make it to the park and can you bring the magic of the park to them? I thought that was a really lovely idea. Andy Povey: Magic tour, they call that. And it's actually run by the Merlin charity, Merlin's Magic Wand. Paul Marden: Yeah. It's a cracking idea, isn't it? Yeah. But then you take it down to the changing places toilets and the initiatives to make places and make it clear what the accessibility of the place actually is, because we know that's really important, that people that have accessibility needs will not go to new places if they're not completely sure that it is accessible to them. And having a space on your website and winning an award, or even being shortlisted for an award for having that information on your website, I think is amazing. It's a cracking idea and there's so much that the sector is doing that has opened my eyes just in the last year, from the M&H show that were at six months ago to just seeing some of the stuff yesterday, thought it was brilliant. Oz Austwick: Shall we have another interview from the awards? Paul caught up with another Paul. Paul Kelly from BALPPA. Paul Marden: So, Paul, you've just come from the first session of giving out awards and you on stage giving out bridge award. Paul Kelly: I was doing the best theme park for toddlers, both in the small category. And the large category. Paul Marden: And who was winning? Paul Kelly: Well, unsurprisingly, I think it's not the first time they've won small categories won by Paulton's Park. And considering the amount of investment they've done, and I'm not surprised, they also won the large as well. So, really good taking off. Paul Marden: It is, yeah. We were talking on our table that they've been doing this now for a very long time, able to get up on stage and win awards. Still, they must really be investing in what they're doing. Paul Kelly: Continuous investments. I mean, if you get a chance like I do, look behind the scenes, they're investing infrastructure, their staff, for how they run the park, but think of ten years ahead. So, yeah, incredible family, incredible journey. So, yeah, good luck. Paul Marden: Behind the scenes, Pickworld must be quite the operation. Paul Kelly: Yeah. I mean, again, well, one of the things they've done, although it is photographers, they do very well in bandits now, builds them on that because they have invested in trying. I don't think they might be saying, "They do very well in bandits now," builds them on that because they have invested in trying. I don't think they might be saying. Paul Marden: That it is just about having. Paul Kelly: Well, but, yeah, paddlings are well deserved. Paul Marden: Amazing. Well done. Thank you. Paul Kelly: Yeah, no problem. Paul Marden: Sinead, what about you? What was the category that jumped out to you? Sinead Kimberley: Yeah, so for me, I think it was the sustainability, partly because it's something that I am kind of working on, looking at a lot at the minute with clients and also a thing that I've been kind of getting myself up to speed on within the industry, because I think everyone talks about sustainability, but often it will be either a really big initiative or it's something that's just what everybody else is doing. So, you know, more recyclable packaging or that kind of thing. And I really loved. There was a roller coaster, I think it was Greenwoods, was it, Andy? Andy Povey: Yes. Sinead Kimberley: They had like a people powered or counterbalanced roller coaster. And I was sat on a table and kind of asked what that was. And the person next to me explained that it doesn't use electricity, it just uses people. So as you're going up, you're powering people, going around the roller coaster, essentially. And it just sounds incredible. I've never heard of anything like that before. And I was also talking to some of the people about the sustainability of a website and something that we don't think about. You think about how many clicks to get tickets sold or to get you to see the video or whatever, but you don't necessarily think about the server powering every single click, empowering every single page view. Sinead Kimberley: And so to kind of see how different places have worked with sustainability, whether it's the reusable cups or roller coaster that's literally using people to power it and then enjoy it at the same time, was really interesting to kind of complete my picture of what sustainability looks like in the industry and all the different things it could touch on from the website to literally on the park itself. And when the parks are by nature not going to be the most, you know, energy efficient, maybe because you've got these massive roller coasters you need to power safely. It's really interesting to see that the small things, like you mentioned, Andy, with accessibility, the small things really can altogether make a really big impact on how you as an organisation can be more sustainable. Sinead Kimberley: So, yeah, that was really eye opening, I think, seeing those different nominees. Paul Marden: Yeah, absolutely. Oz Austwick: I think the one that won it as well is a lovely example of however much you ask people to do something because it's the right thing to do. If you actually make it in their interests to do it, suddenly it becomes much more viable. So you can. Everyone's got recycling bins, but if you've got this reverse vending machine where you put your empty plastic bottles in and you get something back out of that, then clearly people are going to do. If you were there with your kids, they're going to be collecting bottles they find lying around and making sure they go in the right bin because they get something. Paul Marden:  And it wasn't just a little something, was it? It wasn't just a couple of tokens. You could win some pretty amazing prizes out of it. Oz Austwick: Absolutely. Yeah. Andy Povey: Yeah. I was at the Latitude Festival last year and they were charging a temp deposit on every waxed paper cup. And the number of kids running around collecting huge stacks of these cups. Oz Austwick: Yeah. Andy Povey: And they were even going into the bins and taking them out of the bins, which I'm not sure was the real driver behind, but they were making. It must have been hundreds of pounds. Oz Austwick: Absolutely. It was the same. I used to go to the rugby quite a lot before my rugby team disappeared. And they would charge a one pound deposit on plastic reusable cups and you could either keep it as a one pound cup or give it back and get your pound back. And most people just. They'd have a few beers and they'd leave them. But at the end of the match, kids, just like you say, would be running around collecting these and they'd be walking away with 20, 30 quid's worth of cups. You know, what an amazing thing for the kids to do. Just makes it worth their while, doesn't it? Paul Marden: So I'm here with Jennifer and Charlotte from Legoland. So you've been at the awards today with us. How's it been? Was it a successful day for you guys? Jennifer Howlett: Pretty successful, yeah. A few wins across the category. Paul Marden: Yeah. So what. What categories did you. Did you get awards for? Charlotte Peirce-Gregory: So we've got new band, which I was Ninja tonight, which is really exciting. That was our summer first year. Jennifer Howlett: We've done it as well. So it's really exciting to see that. Paul Marden: So I love Ninjago. The ride itself. What's the event all about? Charlotte Peirce-Gregory: So, literally, we had loads of different things going on. We had dragons, drumsy, we had loads of different entertainments. We had characters, meet and greets, and were new characters, which was really exciting. Aaron and Sora. So, yes, that was great. And that finished quite long ago. Sarah's missing to see that. Paul Marden: Excellent, excellent and highlight of the day for you guys. What did you see that has really got you excited? Charlotte Peirce-Gregory: Do you know what, thing is for me with the map? I look after all things catholic events and stuff, and that was quite nice that you see. Paul Marden: It's funny because everyone was laughing a little bit. I know award for the maps, but actually, the maps and the attraction is so important. It is, it is. If you walk in and you don't get a map, it's like, How do you figure out where you're going, you're always going and looking at the map on the wall instead of having it in your hand. So, yeah, it's a bit of a laugh, but actually I think it's a really important. Yeah. Lovely to meet you guys. Thank you for joining us. Cheers. Paul Marden: So, Oz, tell us what was the standout moment for you yesterday? Oz Austwick: I thought it was really lovely to see in amongst all of these theme parks and massive organisations getting up there to win awards, that there was an award specifically for content creator of the year, that these people are out there producing content that literally markets and drives visitors to these attractions to go on these rides and they were actually recognised a change. And I thought that was both a lovely thing as a concept, but also as a YouTuber myself, within a very small and specific niche, it was really nice to get to chat to some other YouTubers from an equally small niche and spend a bit of time with them. I thought it was really. It was lovely. So I just want to shout out to Andy from Coaster Crazy and Digital Daniel, lovely people. Sinead Kimberley: Thank you, Andy, for helping me on the roller coaster as well. It was needed. Paul Marden: You were with those influencers, weren't you, during the awards itself? I think. I think it's a bit of a challenge having a daytime awards, that it can be a bit of a struggle to get some life out of the audience. And George, the compare does graft to try and get us into the mood. But I've noticed every year I've been there that if you sit anywhere near the influencers, that's usually the naughty table with lots going on. Sinead Kimberley: They were very well behaved. Oz Austwick: Because you were sat with them at the award. We went with them round the park later and it was lovely to see people visiting the park, recognizing them and coming up to say hi and that this is genuinely a thing that really works. Yeah, I just thought it was. It was great. Let's recognize these guys because I doubt any of them are making a full time living out of this. They're doing it in their own time because they love her. So if you're. If you're from a theme park, support them a little bit more, get them in there, let them. Let them do this stuff because it does benefit you. Paul Marden: You say they're not making a full time living. I can't remember what the couple are, Andy, who have every year at theme park awards, they're never there to collect their award because they're always somewhere in Florida or California, because September is a perfect time for them to go and do all the recordings. I guess parks are a little bit quiet. Weather's still good. Oz Austwick: Yeah, but that's the thing. Maybe they go in then because it's cheaper. Paul Marden: Yeah. Still having a good time recording to make a good living.Oz Austwick: You can make a good living from social media, but it's pretty rare. Paul Marden: So I am going to claim. Yeah. Executive prerogative and I'm going to take two memories and talk about them. Oz Austwick: That is definitely cheating. Paul Marden: So I'm going to talk first about the. The main awards, the best theme park, which, strangely, last year were at Chessington, won by Chessington. This year were at Thorpe park, won by Thorpe park. Oz Austwick: What are you saying? Paul Marden: I don't know. I don't know. But what I am. I guess what I am saying was what I really loved was the recognition of the whole thought pop team. Now, it wasn't the whole thought pub team because that would probably be hundreds of people and the stage wouldn't take it, but we had a little kind of troop of different people from across the park come and collect the award and I just. I really liked that. I thought that was a lovely thing to see those people being recognized. Neil Poulter: And that's exactly. It's a team effort, there's no doubt about it. Obviously, many people in the room, but the people behind the scenes as well. And we've had a fantastic year. It's been a journey. You don't just arrive at winning best theme park and best new attraction. It's a journey that we've been on for the last three and a half years. We haven't previously won that award, so I think it's testament to where we've come from, but hopefully where we're going as well. So, super excited. Paul Marden: Highlight for you? Neil Poulter: I think, obviously, Best Theme Park. I think winning the big one is something that, you know, is. Feels like new territory for us, but I think, you know, we deserve our seat at the table. Neil Poulter: But, you know, across the awards, you know, best new attraction, obviously, for Hyperia is that also some entertainment in terms of stitches and Friday nights, which we're so proud of, you know, a fantastic maze. The team that do our social, which, again, you know, allows us to speak with our audience, our most passionate audience and really, you know, them winning the gold was also a huge highlight for me as well. Paul Marden: Awesome. So time for some food and then some fun after Hyperia. And here's some screaming. Neil Poulter: Yeah, absolutely. Can't wait to ride it. I actually wrote it yesterday for about only the 6th time and I went on the back. It was amazing. But, yeah, hoping people that haven't even experienced it yet will get a chance to. And if people have, which I'm sure many have, they will come back and enjoy it. And the sun's shining, so what better time to be at the Thorpe Park? Paul Marden: So congratulations, Neil. Thank you for talking. Neil Poulter: Thank you very much. You're welcome. Paul Marden: But then the other memory for me was our own award. We sponsor the Social Media Content Category and I nearly missed my queue. I was quite happy sitting there listening to all of these parks being nominated, thinking, well, that's interesting. Well, that sounded very good. And then I realized it was me and I was supposed to get on stage and hand the award out, so there's a little rush to the stage. But what I really liked, it was lovely to hand over the gold award to Thorpe Park, meet the social media team there. Paul Marden: But it was also really nice because it was an opportunity to meet a couple more Skip the Queue alumni, Danielle and Ross, they used to work together at Drayton Manor and as we've already said, Danielle is now at Thorpe Towers and was up and down like a fiddler's elbow on the staircase yesterday. Oz Austwick: She's a full time award collector. Paul Marden: But it was lovely to get the band back together again up on stage. Handsome. Some bronze and silver awards out to Ross and Danielle. I really enjoyed that. It was just nice. It's really nice because Kelly first met them at the awards three years ago. Again, she was sat on the naughty table at the back with the two of them making lots of noise and enjoying themselves. But just, we got immediately the sense of enjoyment and fun that the two of them had and that they bring to the work that they do. And it was lovely to see that recognised yesterday on stage because we have nothing to do as sponsors of the award, we have nothing to do with choosing who the winners actually are as a team of esteemed judges. And then the public vote also counted this time. Paul Marden: But, yeah, to see, to see the growth of people that have been on the podcast, their careers growing, and then seeing them back on stage again yesterday, that was really lovely. I enjoyed that. Paul Marden: It's a bit weird, isn't it, because the awards are in the daytime, it's. All a little bit where we can. You always come and you bring the energy to the room, don't you? Yes. We got the band back together up on the stage with you and Danielle. Ross Ballinger: Yeah. Paul Marden: Both in the social media category. So that was nice. To see what have you got in your hands at the moment? Ross Ballinger: I've actually just got pleasure Wood Hills award because I'm representing them today as well as part of the luping UK contingency. Paul Marden: Okay, so what did they win? Ross Ballinger: They got bronze for Best Theme Park. Paul Marden: Oh, wow. Ross Ballinger: Which they have overhauled their map this year, which is really fantastic. So we're getting too excited never to excited about. Paul Marden: No. Ross Ballinger: But maps are a great addition to any park. Paul Marden: Do you know when you walk in the gates and you don't get the map and it's like, oh, people have got it. Yeah. People will complain. Absolutely. And everyone loves a map. Ross Ballinger: They take a lot of. It's no easy task. They can take six to twelve months to get a really, you know, popping man. Yeah, yeah. And it's obviously all down to the illustrators and everything like that. Paul Marden: And the life of the park as well, because you're telling stories. Andy Povey: Oh, yeah. Ross Ballinger: You've got to bring the paper to life. Paul Marden: So highlight for today for you. Ross Ballinger: Highlight, obviously, being on the show, on stage, being on stage for the social media category. Close to my heart, that kind of category. I love socials. I love doing what we do on socials. And it's a big core team for Drayton Manor. Paul Marden: Is it really? Ross Ballinger: It's the whole team that really. It doesn't really channel itself into one person. We have a great executive, Morgan McHenry, that looks after the top end of all the social media. So she's the goddess that orchestrates it all. But she will be. She will say that it's not just her, but everyone just contributed to making sure our social media channels are like, just absolutely fantastic and great for people to watch. Paul Marden: I think they're most authentic, aren't they? When you get everybody involved all across the park, all the people telling their little stories and showcasing what party's like. Ross Ballinger: That's what it's all about. A lot of other departments do their job. They think they're just having fun on TikTok again. But we're not, you know, we're really like behind the scenes thinking of content, going out, filming the content, you know, putting the content together, scheduling it to go out. Paul Marden: It doesn't just happen by itself. Ross Ballinger: It doesn't happen. Paul Marden: You don't just walk out with a phone and get yourself a smash hit video that just goes viral. Ross Ballinger: Well, the more fun we have, the more engaging it is. So it's our job to be fun. You have fun. Paul Marden: It's a tough life. Right. Lovely. See you again. Bringing the alumni back together again. Ross Ballinger: Great. Thank you. Thank you. Paul Marden: So that was the UK theme park awards yesterday, but that's not the only thing happening in the industry at the moment, is it, Andy? Something big and important is happening next week. Andy Povey: You mean my trip to Amsterdam? Paul Marden: Well, I was thinking more about the IAAPA conference that was at Amsterdam as opposed to your particular trip to the. Andy Povey: Yeah, so it's the 20th 30th instance of the IAAPA Europe show, IAAPA Europe Expo, this time taking place in the RAI at Amsterdam, or in Amsterdam from Tuesday to Thursday next week. Lots of great stuff, lots of great people. All about the attractions industry. There might be an occasional beer or two while we're there on the short. Paul Marden: I think it is important to note for Mrs. Povey, if she actually does listen in, that this is an important work event and there will be lots of networking. And if you're not networking, you're not working. We know that. However, it is also worth mentioning that on numerous occasions yesterday I heard you talking to people about the after parties that you were planning to attend. And yeah, it's a busy social calendar that you've got signed up to next week. Andy Povey: It certainly is. I think I might need to cut down on the pre party work to give time for the after party to take the best. Paul Marden: So you're going to enjoy yourself and do lots of important networking next week. But I guess the call to action for listeners today is if you are planning on being at IAAPA next week, hunt down Andy. He's a tough guy to miss and everybody knows him. So go and find him, have a chat with him and enjoy yourselves in IAAPA and we will be back in two weeks time. Thank you very much guys. It's been delightful having a foursome as co hosts and I think we get to do this again. Oz Austwick: I quite like this. We should do this more often. Paul Marden: Absolutely. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.   The 2024 Visitor Attraction Website Survey is now LIVE! Help the entire sector:Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsFill in your data now (opens in new tab)

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Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your hosts are Paul Marden and Oz Austwick.Fill in the Rubber Cheese 2024 Visitor Attraction Website Survey - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcast.Competition ends on 31st July 2024. The winner will be contacted via Twitter. Show references: https://rubbercheese.com/survey/https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn't know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://rubbercheese.com/https://www.linkedin.com/in/thatmarketingbloke/ Oz Austwick is the Head of Commercial at Rubber Cheese, he has a somewhat varied job history having worked as a Blacksmith, a Nurse, a Videographer, and Henry VIII's personal man at arms. Outside of work he's a YouTuber, a martial artist, and a musician, and is usually found wandering round a ruined castle with his kids. Transcription:  Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with Mister attractions. I'm your host, Paul Marden. In today's episode, Oz Austwick and I talk about the Rubber Cheese Visitor Attraction Website Survey. After six weeks of data collection, we've seen some really interesting insights that we'll share and we'll also announce a new digital sustainability initiative that we're really excited about. Paul Marden: Hello, Oz. How you doing, mate? Oz Austwick: Hi, I'm good, mate, I'm good. How are you? Paul Marden: I am very good. On a slightly gray summer's day, hopefully, you know, all the private schools have broken up, so it should start to get busy in the attractions over the next couple of weeks and then we've got all the state schools breaking up in the next few weeks as well. So exciting times, hopefully. Hopefully busy times as well. Oz Austwick: Yes. So what are we going to talk about today? Paul Marden: Well, we are going to talk a little bit about the survey, but I thought it might be quite nice as well to talk a little bit about what's happening in the news because there's quite a lot at the moment. Oz Austwick: There is been a bit of a change of boss, haven't there has been. Paul Marden: A change of boss recently. But before we do that, shall we talk about where have we been recently? Tell me, tell me, which attraction have you been to recently? Oz Austwick: So this is why you're here, to keep me on track. The most recent attraction I've been to is Hazelmere Museum in Surrey. It's a bit of an eye opener, to be honest. I've always had a bit of a love for these tiny little provincial, formerly council run museums that you find in little towns around the country because you come across some amazing gems hidden in them. But Hazelmere Museum is a little bit different. I mean, it's astonishing. It's got a vast catalogue of natural history stuff. I mean, hundreds of thousands of pieces in the catalogue there. They've got an Egyptian section as well, with a sarcophagus and a mummy. Yeah, it's a great place. It's hidden away in this tiny little market town and if you get the opportunity, go, because it's great. Oz Austwick: But there is no parking, so you have to park in the town centre and walk along, which is the only downside I can come up with. How about you? Where have you been? Paul Marden: Sounds awesome. I have been to a few tiny little museums, actually. Recently I went to Winchester with my daughter and we did some of the military museums in Winchester because there's quite a few regimental museums in Winchester. They are all of them, you know, hyper focused on a particular regiment doing very specific things. So, you know, there's a cavalry museum and infantry museums. And it's just really interesting. My brother was in the army. It's quite nice to be able to take Millie and walk her around some of these military museums and for her to connect with what he did when he was in the army. So we're able to see, there's a little piece in one of the museums showing the war in Kosovo and how peacekeepers went over. And my brother had a medal from going to Bosnia. Paul Marden: He went to in peacekeeping back in the '90s. That was very interesting for her to be in a museum and connect with something that's of relevance to the family. He was slightly offended when I told him. Also, we saw model of Pegasus Bridge. And she was like, “Was he at Pegasus Bridge?” And I was like, “No, no. Uncle Barry's not quite that old. No, that's about 40 years too old for Uncle Barry.”Oz Austwick: Yeah. Do you know, I remember I went to Pegasus Bridge completely by accident once. Literally. We were just driving back and went, “Hang on a minute. This looks familiar. “Yeah. We stopped off at the cafe and had a wander around the bridge. And you can still see the bullet holes in the walls of the cafe building. And there are still tanks. Amazing place. Anyway, sorry, I digress. Paul Marden: No, absolutely. So let's talk a little bit about what's happening in the news at the moment. Anything that springs to mind for you? Oz Austwick: Well, I mean, obviously, the change of government, I don't think it came as a big surprise to anyone. Maybe the actual numbers were a little surprising, but the fact that we've now got a Labour Prime Minister with a fairly clear majority I don't think was a massive surprise. How that's going to play out in terms of the sector, I don't know. Paul Marden: Yeah, we've got a different culture sector in place, haven't we, than were perhaps anticipating. So there's few changes of personnel than we perhaps anticipated. Oz Austwick: Yeah, I mean, I guess we'll wait and see. It's probably just a result of the change, but I guess I'm feeling fairly optimistic that things might improve. Paul Marden: Yeah, absolutely. I feel an air of optimism that we haven't had for quite some time. Oz Austwick: Yeah. Paul Marden: Interesting times, other things in the sector. Interesting, exciting news. The Young V and a were awarded the Art Fund Museum of the Year. That's a, you know, a new museum that's doing lots of amazing work. We're real focused on kids and families. Lots of. Lots of co creation with young people involved in it. So that's quite exciting stuff. And it comes with a really hefty prize fund as well. So. So they got quite a nice pat on the back, a gong and some money as well to be able to fund their good work. So that's exciting. Oz Austwick: Yeah, absolutely. Yeah. Good for them. Anything else? Yeah, Bloomberg. I think we should probably talk a little bit about Bloomberg earlier in the year. We talked a lot about to a lot of people about the fact that Bloomberg philanthropies were awarding grants as part of their accelerator program for attractions, culturally significant attractions, to improve their digital presence. And that's kind of happened. A lot of awards have been made, attractions have got money to spend, and that's beginning to work its way out into the community now. So I'm really looking forward to seeing if that actually makes a significant difference to the overall level of websites. And I guess we'll probably have to wait until next year with the survey to find out if there's been a change in the sector. Oz Austwick: But I think for those attractions that have received the money, it can't be anything but a positive thing. Paul Marden: I was quite impressed because it's not just money that they're getting. They're getting help and support from Bloomberg as well to guide them in the use of that money. Because I think sometimes you see charities getting awarded large chunks of money and sometimes it can be a challenge for them to spend that money effectively, whereas by being provided guidance from Bloomberg, you know, you can see that money is going to be well spent and well used. So that's. I'm pleased about that. It'll be really exciting to see some of those projects come to fruition. I was pretty excited about a couple of science centre related news items. So we the curious in Bristol has reopened after two years of being closed in fire. So that was, I think that was monumental for them to be able to turn that around. It was really. Paul Marden: I was really pleased to see them reopen. That's definitely on my list of things I need to do this summer, is go and visit them and see what amazing things they've done. Absolutely. And then we've also got Cambridge Science Centre as well, will be due to open in a couple of weeks time. So they've opened their ticketing up. So people can now buy tickets to go to Cambridge Science Centre who have been a little bit like we the curious. They've been without a physical home for a period of time and are reopening a physical offering again. So that's exciting to be able to go and buy your tickets and head on over to Cambridge Science Centre.Oz Austwick: And Kids in Museums as well. I'm not going to talk about it because I know you know a lot more about it than me. But they're looking for volunteers, right? Paul Marden: Yeah, absolutely. So I think we talked in a number of episodes about the Family Friendly Museum Awards and short lists of those have been announced. That includes young v and a again. And we're looking for volunteer families to go undercover and do the judging. And I love it. The idea that families will get. They will have a contribution to the cost of money, pay expenses for them to go undercover and do this judging. And the feedback we get from those families is amazing. At the awards last year, each time an award was announced, we get a little snippet of what the undercover judges actually said and it's surprising what kids find important to them. The benches were comfy or the cafe was nice, you know, little things that perhaps adults might notice, you know, comes out in that undercover judging. Paul Marden: So, yeah, Kids in Museums need volunteers. Head on over to the website to go and find out a little bit more about that undercover judging. If you'd like to get involved in it. That's the news. But what do we really want to talk about? Oz Austwick: We really want to talk about our survey. Paul Marden: We really do. It's exciting. Oz Austwick: In fairness, we're kind of always talking about the survey at the moment. So now we're just going to talk to you about the survey rather than each other and anyone that will listen. Paul Marden: Yes, absolutely. Oz Austwick: We've been open for submissions for, what, six weeks now? Paul Marden: About that, I think. Yeah.Oz Austwick: A few weeks to go. It's proving really interesting. Paul Marden: Yes. Oz Austwick: Is that enough of the hook? Have we got you now? One of the things that I think is probably worth saying is that somehow, and whilst we wanted this to happen, I don't think we specifically planned for it, we've kind of lost a lot of the kind of fake submissions that we've had in previous years where people were clearly just having a look at the survey or not bothering to fill it in, or maybe it was bots doing it and we don't seem to have those. So the overall quality of the responses is just fantastic. And some of the venues that have submitted their data to the survey, I mean, they're astonishing. I'm not going to name any names because I don't know if I'm allowed to. Paul Marden: No, you're definitely not allowed to. Oz Austwick: Some of the biggest and most famous attractions in the country. Or even the world because we are worldwide this year. Paul Marden: But more importantly, also the smallest museums you could possibly imagine are in that data set as well. So what have we seen? We got all of these amazing responses. We've still got a couple of weeks left to go. We don't want anyone to feel left out. We definitely want more people to respond over the next couple of weeks. But let's give some teasers. What have we seen that we thought was interesting? Oz Austwick: Before we do, can I just make a couple of points that I think everybody needs to be aware of? The first is that any data you put in is absolutely confidential in every way. We're never going to release your data to the wider world. All the data that gets released is aggregated together and is done in a way that is completely anonymous. But what that does is it allows us to give sector wide data and we can give your data in comparison to that, so you can and see where you are. So there's no risk of anything getting out in the wide world that you don't want out there. It's completely non commercial. You know, we're not making money from this, we're not doing this, we're not asking for your data in order that we can make money. Oz Austwick: This is to give back to the community. We want people to have the information so that they can make the right decisions. And also, you don't have to fill in everything. If you look at it and think, you know, I ought to fill this in, I want to fill it in, but I haven't got time to do the whole thing, do half of it, that's okay. Even if you only fill in one question, that will improve the value of that answer to the entire sector. I'll shush now. Sorry. Let's look at some action figures. Paul Marden: Let's talk about some of the interesting findings. We've definitely found some things where we've gone. “Oh, really? Oh, how interesting.” So for me, one of them, I'm a tech geek. Everybody knows I'm a tech geek. Okay. Ticketing systems, content management systems, that's my bag. I was quite interested this year that we're seeing much more parity in terms of the ticketing system data that we're getting. So there is a number of ticketing systems where in previous years there's been a substantial number of people selecting Digitickets. In previous years we're seeing more. We're seeing more responses from other respondents this year with different ticketing systems. And I think we've said this before, it's nothing. These aren't necessarily indicating changes in the behaviour of the sector. Paul Marden: It more speaks to the different people that are responding in different years and we're seeing more responses from different people this year. And so we are seeing different ticketing systems appearing alongside Digitickets as key. You spotted something that surprised you, didn't you, in that respect? Oz Austwick: Yeah, absolutely. When we designed the survey went through all of the ticketing systems that were familiar with and all of the names that we knew but hadn't had specific experience of working with. And we created what we thought was a really comprehensive listing of ticketing systems. But we allowed people to tick other and then write in what they were using and we clearly missed one big player from that list and they're probably the highest ranked so far. I haven't actually looked for the last week or so. They're certainly up there. They may not be the most popular but they're one of the most popular and it came as a complete surprise to us. So, you know, do make sure that you get your report because there is stuff in it that surprises even if it's just me, I mean. Oz Austwick: But you may well be surprised by some of the results of that. Paul Marden: Yeah, we saw interesting shifts. So we've done a little bit of year on year analysis as well. Already we've seen that there are more people selecting WordPress as their CMS. So that's now around half of all respondents have selected WordPress as their content management system. Oz Austwick: I'm going to take issue with your phrasing there because I'm not sure that's an accurate description. Paul Marden: Why? Oz Austwick: Because I don't necessarily think we've seen more people selecting WordPress, but we've certainly had more people stating they use WordPress. They may have been using WordPress years, much like the ticketing system. What we've got is a snapshot of the people who have submitted. Paul Marden: Yeah, so I meant selected the tick box as opposed to selected the technology platform. But you're absolutely right. It is indicative of the responses that we're getting this year. And it's not. They're not eating away market share from the other CMS's. I think we're seeing more people being able to tell us what the CMS that they're using is. So fewer people are saying I don't know or I can't track this, and actually giving us answer. Oz Austwick: Yeah, we made a real conscious effort to try and reduce the number of people just saying other. And I think that's probably made a big difference to these. Paul Marden: Yeah, up around is around 11% now, up from 4% in 2023. So that's quite interesting. We're definitely going to do some analysis this year to try and see. Can we slice and dice some of the other data by technology platforms to see if any of these platforms give those people that select them an edge in terms of their performance or their sustainability scores or things like that? Oz Austwick: I know one of the things that we noticed last year was that the bigger, more successful venues were more likely to use Umbraco or perhaps the other way around. The venues that used Umbraco were more likely to be the bigger, more successful venues, but there was no way of telling which was cause and which was effect or whether they were just completely disconnected at all. And hopefully now, because we've got a slightly bigger sample size, we might be able to be a bit more accurate with that. Rather than stating this is a correlation, maybe there's something we can actually action from this. Paul Marden: Yeah. You had some interesting stuff that you saw around how easy people find it to find stuff, didn't you? Oz Austwick: Yes. There's been a long debate that's been going on for longer than I've been with Rubber Cheese about the value of self reporting. And I know that there were some conversations with the Advisory Board that we put together to help design the survey this year about whether that was a valuable thing to do. And I think that, because that's how we've done it for the last few years, we've stuck with it. But also, I think as long as you're open about the fact that this is self reporting, the figure is still accurate. So when we ask people how easy it is for visitors to their website to find what they're looking for, over half of them ranked 8, 9 or 10 out of 10, so that it was very easy. Oz Austwick: And nobody ranked zero, one or two, so nobody thought that it was really difficult to find stuff on their website. But 50% of sites have never actually tested the site or collected feedback from users. So how valuable that figure is a different question. Yeah, we'll come to that later, because there's an important point that I think we're going to make later on about how we can make that figure more valuable. Paul Marden: You also saw some stuff around personalisation, didn't you? Oz Austwick: Yeah. The personalisation things are really important because as a marketer, you go along to agency groups and conferences and workshops and webinars, and for years, if not decades, people have been talking about how important personalisation is. If you've got anybody in your organisation that works with email newsletters, personalisation is absolutely key. And it's really clear that the more you personalise, the better you do. And 90% of the people who filled in the survey agree that personalisation is more important than not. However, only 9% of websites are offering personalised content. Paul Marden: It's a bit heartbreaking, isn't it? Oz Austwick: Yeah. Obviously we don't know why and we can say that even at this point, without the survey having finished, that's already up from last year. It was 6% last year and now it's at 9%, which doesn't feel like a big improvement, but it's a 50% increase. Paul Marden: It'd be interesting to slice that again and see is that the 9% that have personalisation, are they the attractions with larger footfall and larger budgets and that's why they can afford to do this and that's the big barrier to entry? Or is there a something else that actually know that smaller sites with less traffic and less footfall at the attraction can still offer personalisation? It's not just about budgets and some people can use this stuff and get really good outcomes from it, or spending all that time and effort mean that you get no real outcome of it anyway, and that all of those people that think it's really important are kidding themselves. And that's the great thing about the survey, isn't it, that we've got all of this data and we can start to draw those conclusions from it? Oz Austwick: Yeah, absolutely. And I think this is going to be a really interesting one to follow over the next year or two to see if. Is this year's number an actual increase or is it just a more accurate number? Yes, and I guess we can only see that as a trend over time. Paul Marden: Yeah. Oz Austwick: Now, you were very keen that we included some questions about AI and the use of AI. Paul Marden: Yeah. Oz Austwick: Have there been any interesting findings there? Paul Marden: Yes. So the majority of people have used some sort of AI content generation tool, so they've used ChatGPT or the like to be able to do generative AI, writing, copy and that kind of thing. We've not gone into depth about how much they've used it. Do they use it extensively? Is it part of their day to day work? It was simply a question of have you used any of these tools? So, you know, over half have used a tool like that. There is also hidden in that data set there's a few attractions that are doing some pretty innovative things with AI as well. So there's a couple that are using things like AI powered CRM or AI powered scheduling or workforce management. So earlier on you said everybody's submissions is completely anonymous. That is completely true. Paul Marden: But I am definitely going to be tapping up those people that gave us the interesting answers to say, “Would you like to come and tell the story in more detail?” So, yes, you're right, we're never going to share anybody's data, and we're never going to share anybody's stories without their permission. We will definitely, over the next few weeks and months, as we're planning the report, we're definitely going to go to the people that have given us interesting data that has made us go, that's very interesting, and talking to them. So we'll find out a little bit more about what those people are doing. But you had an interesting observation, didn't you? If half of the people have used something like ChatGPT, that leaves about half the people that haven't used it. Oz Austwick: Yeah, it's really difficult to know from where we sit as a digital agency that is constantly trying to stay ahead of the curve and understand new technologies and how they might be relevant and how we can use them to help our clients. You know, we may be, are we more familiar with this than most people, or is the way we see it representative? It's really hard to know. And I find it really hard to believe that the approaching half of visitor attractions simply haven't even looked at it. They've not even gone to ChatGPT and said, you know, find me a title for this blog post or something like that. It just seems that maybe they're missing a trick. Oz Austwick: And I'm not suggesting that you should go out and get vast amounts of content written by AI and plaster it all over your site. We know that Google is specifically and deliberately penalising sites it knows are doing that, but you can certainly use it to maybe improve your language. Or if you can't come up with a catchy title, you can ask for twelve different suggestions for titles and pick and choose. I find it really hard to believe that half the people haven't even done that, but that could just be my context. Paul Marden: I think you might be sat in a little bubble of your own making. I sat with people recently and walked them through. How do you prompt ChatGPT? What does prompting even mean? And talking about how is it doing it? And talking about the idea that it's all just probabilities. It's not intelligent, it's just using probabilities to figure out what the next word is. Yeah. And what does that actually mean to people? I definitely think that we sit in a bubble where we are. We are not experts. Neither of us, I think, would consider ourselves experts at best, gentlemen amateurs. But I think we sit in a bubble of people that are using this a lot and are experimenting with it. I don't know. Paul Marden: I think there's a place for Skip the Queue to look at this next year, to look at what are the innovative things that people are doing. But also starting at the 101 class, what does it all mean? What are these things? How could they be useful to you? How could you make use of ChatGPT to accelerate your content creation, to come up with new ideas that you haven't potentially thought of? So definitely, I think there's space in Season 6 for us to delve into this in more detail. There's one more area that I think we added this year that we're really excited about, isn't there, around sustainability. Paul Marden: Not because we think we are thought leaders on this, not because we think we're on the cutting edge, but because we're learning so much around this at the moment and really changing the way that we work, aren't we? Oz Austwick: Yeah. Yeah, absolutely. And I think there's a really important point. It's something that. Oh, which conference was it? I think were both there. One of the agencynomics conferences, Joss from Enviral, made the point that this is actually our problem. If websites are out there and they aren't sustainable and they are causing damage, it's the fault of the companies that have built them. And really, that's us. So we kind of feel that we have to be at least trying to take the lead in helping fix that. And you can't do anything to fix the issue unless you've got the knowledge and the understanding of where you are. And I guess that's where we are at the moment. We've asked a few really basic questions, but they've given some quite interesting statistics. Paul Marden: Yeah. So most attractions have got good intentions, so most have got a sustainability plan in place. We've not asked what that plan looks like or how comprehensive it is. It was simply, does your attraction have a sustainability plan? And most people have said yes to that. Oz Austwick: When you say it's a majority, I think it's quite important to note that this isn't like 56%, this is a huge majority. The vast majority of sites have sustainability plan to the point where you could say almost everybody does. Not quite everybody, but almost everybody. But that does make the fact that very few have actually specifically measured the carbon footprint of their website a little bit more shocking. Paul Marden: So that's the big, “Oh, really moment” for us was the idea that most people have got a sustainability plan. Some have even actually taken action to improve the sustainability posture of their website, but very few have actually ever measured the CO2 emissions of their website. So they don't, they're not benchmarking. This is not a coherent plan where you measure, take action, measure again and then replan. Very few of the attractions have actually done that measurement process. We know, we know from recent episodes where we talked about sustainability, the importance of measuring in terms of helping you construct a plan and working in a methodical way to improve the CO2 emissions and improve that sustainability posture. And I think we've recognised as a result of doing the survey that there is some impediment that is stopping people from measuring. Paul Marden: We're not entirely sure we understand what the impediment is, but there is definitely something getting in the way of people being able to measure. And I think that's our. There's the big thing that I wanted to be able to share today that we have decided as a result of doing the survey and then started to run through, we could see that most people haven't tested the CO2 emissions. So what we have done is we've enriched the database of all of the respondents that we've had this year and gone and done the CO2 emissions tests of their websites for them. Now, obviously, we're going to keep that private to us. We're not singling anybody out, but we are going to be able to aggregate together what the whole industry looks like as a result of the testing that we have done. Paul Marden: The testing, to be fair, is not just restricted to the people that have responded to the survey. We are also going and testing more widely across the entire sector to be able to get an understanding of what the CO2 emissions of the websites of the wider sector look like. So that's been, that's something that we've been really pleased that we've been able to do and it's something that we want to be able to offer out to everybody that has taken part in the survey. So one of the things that I guess we're announcing today that is a key thing that we've not talked about throughout the whole survey process, is we're going to give everybody that has taken part in the survey the opportunity to download the CO2 emissions report that we have gathered for them on their website. Paul Marden: So they will be able to see a grading of A to F as to what their CO2 emissions look like. They'll also see that broken down in a little bit more granular detail around the page size, the amount of CO2 that is emitted by the page, one page of their site, and a rough estimate of what that turns into in terms of CO2 emissions for their entire site. And that's something that we will share with everybody at the end of the survey. So this year, it's not just going to be one large survey that aggregates everybody's data together. We will also give individualised reports to everybody for them to be able to see where their CO2 emissions are in terms of their website.Paul Marden: With ideas we're hopefully going to work with friends of Skip the Queue and supporters of the survey to be able to come up with ideas around how you can actually improve that CO2 posture, which could, that could be an amazing thing for us to run the survey again next year, gather that data again and see today, as we're recording, BBC is running the Michael Mosely just one thing in memory of Michael Moseley. I think we can take inspiration from that. What if every attraction that got access to their report did just one thing to improve the CO2 posture of their website? What difference is that going to make to us as a sector as a whole in that one year process? Paul Marden: Because there will bound to be a few little things that you can do, knobs to twiddle and features to add on your website that will just improve that CO2 emissions posture just a little bit and make everybody better as a result of it. Oz Austwick: Yeah. And I think it's really interesting that even though we haven't got the full data yet, and we've not put it together in any meaningful way, it's already changed the way we work as an agency. But not only that, there are other changes going on in the wider community as well, because the website briefs we're getting through from attractions are talking about this more. So I guess from a personal perspective, if you're putting together a brief for a new website or an app or some kind of new digital service, put this in there, ask that somebody pays some attention to the footprint and the impact of your new site and make it part of the decision making process. Paul Marden: Procurement managers have the control. I absolutely believe that the person that holds the purse strings gets to set the direction of the project. And just like accessibility is always on, every tender, sustainability should be there. This is a easily, trivially measurable thing. And when procurement managers hold us to account, the industry will improve as a result of being held to account like that. Oz Austwick: Yes. Now, the sustainability reporting isn't the only new thing that we're going to do. There's one more big thing that we're going to do as part of the survey to try and make. Make the data far more valid and applicable. Do you want to say what it is? Paul Marden: Yeah, I'll take this one. Because this was an idea I had. It was an idea I had a few months ago. I would love to get real end consumer input into the survey. We asked attractions, how important is personalisation? Have you done user testing? How easy was it for people to traverse your website? We're actually going to go out and survey people who have visited a large attraction in the last year and ask them, how easy was it to buy your tickets? We could be asking them about personalisation. We could be asking them about, is sustainability a key deciding buying factor for you? There's lots of things that we could ask people as part of this consumer research piece that we're about to embark on. Paul Marden: I think it's really exciting to be able to join up the voice of the consumer with the voice of the attractions in the Rubber Cheese Survey as a whole. Oz Austwick: Yeah, absolutely. Not only will it give us that knowledge from the other side of the transaction, but it'll let us know really very quickly whether the self reporting that people are doing as part of the survey is actually accurate. Is your view of how easy your website is to use, is that accurate? Is that the same view that people coming to your website for the first time have? Because we're all familiar with our own website and if you've designed the user experience, you probably think it's great and it may well be, but unless you actually test it and ask people, you can't know either way. So I think this is a really exciting thing to do and it allows us to kind of draw in more important information that can help us all as a sector improve.Paul Marden: Completely. And we've got a little ask in terms of that, haven't we? We would love to hear from you if you have got input into that consumer research, if you've got ideas of things, we could be asking real people that go to real attractions about how they use the website. You know, let us know. We'd love to hear feedback either. You know, send us a message on Twitter, reach out by email. There's links all in the show notes that will help you to make contact with us. But please just make contact and let us know. We've got amazing feedback from the advisory board and we will be talking about this piece of research with the advisory board before the survey goes out to the real people. But you've got a chance at the moment to be able to input to that. Paul Marden: So please do let us know what you think would be interesting. Oz Austwick: And whilst we're asking things of you, I've got a few more things that we want to ask. Paul Marden: Go on then. What do you want? What do you want? Oz Austwick: Well, all sorts of things. But for today, if you haven't filled in the survey, please do go along to rubbercheese.com. There's a link on the homepage through to the survey. There are different surveys for different parts of the world. Just click on the link, fill it in. You don't have to do the whole thing. Even if it's a partial response, it's still helpful. So please go along, give it a try. I'm led to believe, and I haven't tested this so I'm not going to state for effect, but if you half fill in the survey and then go away and come back on the same computer using the same browser, you'll go back in at the point that you'd got to so you can finish it. It depends on your cookie settings, but that's what is claimed. Oz Austwick: But even if it doesn't happen, you know, a half survey response is better than none. Paul Marden: We'd also like you to nag your mates as well. You know, I've been messaging people that have been responding and so many of the marketers that are filling in the survey are part of communities of other marketers. They're parts of communities, regional communities, Wales communities, or they're parts of sector specific. There's so many different groups and organisations that are working together. If you can, please raise the profile of the survey, stick a link in your WhatsApp group with all the people that you work with around you. We would really appreciate that. Obviously, the more people that submit, the better the data set. The more money we'll donate to Kids in Museums as a result of what we do. Paul Marden: And of course now everybody that submits will get their personalised sustainability report at the end as well, which is another great incentive to get involved. Oz Austwick: I guess the other thing is that if you filled in the survey before and you don't think you've got time to do the whole thing again from scratch, do let us know because we can quite happily provide you with all of the previous answers that you've given that are relevant to this year's survey and then you can just update or fill in the gaps. We're very happy to do that if it would be helpful. And still for those multi site organisations, if that's an easier way for you, for us to provide you with a spreadsheet that you can just put data into, we're very happy to do that too. Paul Marden: Absolutely. And the spreadsheet approach again lends itself very well. You don't have to answer everything. If you don't want to share information about the technology platforms you're using, that's fine. If you don't want to share information about your Google Analytics, that's fine. The more data that we get, even if it is partial data, it enriches what we've got and we get a better picture of the entire sector as a result of that. So, yeah, really keen to get input from more people. So that's our call to action. You've got one more thing you want touch on, don't you? You've got your book recommendation that you want to share with us. So tell us what your book is. Oz Austwick: Well, before I do, there are a couple of things I have to say. The first is that I realise that this is tangentially connected to the visitor attraction sector. That'll become clear, I'm sure, as soon as I reveal the book. The other is that I am an absolute massive history geek. So the book I would like to recommend that if you haven't read this is The Mary Rose by Margaret Rule, which is the story of the excavation and recovery of the Mary Rose itself. I don't know how old you are, dear listener, but I remember sitting in the hall of my school, my primary school up in Yorkshire, with a big TV in a box on a stand with this on the BBC Live and watching it be raised from the depths. And that's kind of stuck with me. Oz Austwick: So it's lovely to read the story of it from the person who kind of made it happen. And then when you've read the book, go down to Portsmouth and have a look because it is a visitor attraction. Paul Marden: Now, I guess it helps you with diving the 4D because you get the fuller picture of the whole story and then you go and do dive the 4D experience and you get to experience a little bit of what that excavation was actually like. And I bet you like any good book to a movie. The book tells the story in much more detail than the movie ever can. Oz Austwick: Yes. Yeah, absolutely. Without a doubt. In fairness, it's going to be tricky to get a copy of this book to somebody because I don't think it's in print anymore. So it will be a secondhand copy. I've checked. You can get them. Abe books has a few. Paul Marden: Are you going to bankrupt me? Oz Austwick: No, no. It's not one of those secondhand books. Don't worry, it's probably cheaper than a new one. Now all the booksellers that are listening are going to put their prices up. But, yeah, comment on Twitter. Sorry, Twitter x. If you want the book and the first person will send it out to. Paul Marden: Yeah, so go find the show announcement, retweet it and say, I want Oz's book. And yep, we will find that and we will send a copy of the book. That will be a challenge for the team behind us that do all of the behind the scenes production to actually try and figure out how you order a secondhand book and get it delivered to somebody different. It's easy on Amazon. Not so easy on a secondhand book site, so that'll be interesting. Oz Austwick: Well, I mean, eBay Books is owned by Amazon, so, you know, there'll be a way. Paul Marden: I'm sure that's a wonderful book, is a wonderful location. If you haven't been before. It's an amazing attraction to go and visit. They've got a pretty good website as well. I think we've said it before. Oz Austwick: It's true. I've heard good things about their website. Paul Marden: Yeah, they seem happy. Great to talk to you again. As always, our little fireside chats are very enjoyable. We do tend to ramble on. We've got one more episode left of Season 5, but planning is underway for season six in the autumn, so nearly we're in the home straight now. Oz Austwick: Definitely do make sure you follow and you won't miss season six. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm.  The 2024 Visitor Attraction Website Survey is now LIVE! Help the entire sector:Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsFill in your data now (opens in new tab)

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your hosts are Paul Marden and Oz Austwick.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcast.Competition ends on 19th June 2024. The winner will be contacted via Twitter. Show references: Skipton Town Hall https://skiptontownhall.co.uk/accessibility/Noor & Katu https://noorandkatu.com/Survey mentioned by Paul:  https://www.euansguide.com/media/0uyju30y/final-23-euansguide-results-pdf.pdfKids in Museums Open Letter:  https://kidsinmuseums.org.uk/2024/05/dear-change-makers-an-open-letter-from-the-kids-in-museums-youth-panel/Rubber Cheese 2024 Visitor Attraction Website Survey - https://rubbercheese.com/survey/ https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn't know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://rubbercheese.com/https://www.linkedin.com/in/thatmarketingbloke/ Oz Austwick is the Head of Commercial at Rubber Cheese, he has a somewhat varied job history having worked as a Blacksmith, a Nurse, a Videographer, and Henry VIII's personal man at arms. Outside of work he's a YouTuber, a martial artist, and a musician, and is usually found wandering round a ruined castle with his kids. Transcription:  Oz Austwick: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Oz Austwick. It's been a busy few weeks in the visitor attraction industry and the world at large. So in today's episode we're going to take some time to talk about what's happening, including the recent M+H Show, the upcoming election, the Family Friendly Museum Awards, and of course, the Rubber Cheese Visitor Attraction Website Survey. Oz Austwick: So, Paul, where have you been recently? Paul Marden: So as we are recording, it is currently half term week, a little bit of a damp half term week, which is a bit of a shame when you're in mid May, but went to Longleat at the weekend and went specifically to go and see their Steve Backshall live event, which is happening at the moment. So for those of you that don't have kids watching CBBC at the moment, Steve Backshall does the deadly 60 telly programme, which is kind of animals and nature on CBBC. And Steve brought out some of the best animals on his event at Longleat. So it was really cool. We got to see some. We saw an armadillo, we saw massive, great python and a wolf. He brought a wolf out on stage, which was pretty awesome. Oz Austwick: Oh, wow. Paul Marden: Yeah, that was cool. So there was lots of oohing and ahring and everybody enjoyed it. Lots of fun, even though it was absolutely gushing down with rain whilst we were there on Monday. So we didn't. Typical english style. We did not let the weather get in the way of a good day. What about you? Where have you been recently, Oz? Oz Austwick: We had our bank holiday day out on Sunday, not on Monday. So we had amazing weather. We threw all the kids in the car and drove down to Dorset to Swanage, where I used to spend my childhood holidays. And the place that went was Swanage Pier. I love it there. I spent my childhood, you know, fishing off the pier and swimming in the sea. Sadly, the hotel I used to go to doesn't exist anymore. They knocked it down and turned it into a sewage treatment plant. Paul Marden: Attractive. Oz Austwick: Yeah, absolutely. But it was absolutely amazing. The sea was very cold indeed. I did get in, had a bit of a swim, as did my eleven year old. The others all chickened out and just sat and watched. But it was lovely, you know, two p machines in the arcades. Paul Marden: Oh, I love it. Was it the pushers on the shelves? Coin drop ones? I love that. Yeah, gotta be the two p ones. Can't afford the ten p ones. That's too rich for me. Oz Austwick: Who can? I mean, that's vast amounts of money to win anything in those. Paul Marden: So Swanage for me just brings back memories of geography, field trips. I remember going there for about a week whilst I was at secondary school donkeys years ago, so. Oz Austwick: Right, well, we used to drive down from Yorkshire, where I grew up, and it would take all day to drive down to go to Swanage. I mean, it was, yeah, when we were there. Absolutely amazing. And the hotel was lovely before they knocked it down, obviously. So I have very fond memories and, yeah, nothing has happened to spoil those memories, thankfully. A very popular place for us to go. Paul Marden: Lovely day trip. Oz Austwick: Yeah, it really was. It really was. So the M+H show, let's talk about that, because that happened and it was quite a thing, wasn't it? Paul Marden: It really was. I had such a lovely time, so it was my first time at M+H show. It was. It was lovely event. They pitched it as the big meetup and it really was. I mean, it was absolutely jam packed with people. There were lots and lots of people there when I was there on Wednesday and so many people that I know that I was bumping into that were either running stands, presenting, or just being there and enjoying all the great content and meeting people. It was just such an awesome event. How was it for you as your first big attractions event? Oz Austwick: Absolutely, yeah. It wasn't just my first M+H. It was my 1st event. And, yeah, I was gobsmacked, to be honest. It was big. More than anything. I'm just genuinely surprised at how many companies sell museum display cases. Paul Marden: There was a lot of glass cabinets on show. Oz Austwick: Yeah, there really were. And they were beautiful. But, yeah, I mean, how do you differentiate yourself in that market, I wonder? Paul Marden: I would differentiate myself by going around and putting my greasy fingers over all the competition's glass and show how beautiful my cabinets could be. Oz Austwick: Yeah, just take my children. They'd make a mess of the glass within seconds of arriving. So did you get to any of the talks, any of the presentations? Paul Marden: I did, actually, yeah, I saw a few presentations. I thought they were really good this year. It was quite clever being given your headset that you could wear so that you could hear the presenters. Few people that have been in previous years telling me how great that was this time, because that was a new introduction this year. Oz Austwick: Can I just throw a slightly different perspective on that? I turned up late to one presentation and I didn't have the little box and the person who was handing them out was on the other side and couldn't get. So I missed it completely. Yeah, I mean, it's a great way to make sure you can hear what's going on. Paul Marden: It's tough. Isn't it? I felt it was a little bit. So when I had a similar experience where at one point I didn't have one, and it feels a little bit. It's hard, but it answers the problem they've had in previous years, where it was the same layout, where it's a big, noisy hall. And this did make it quite possible for people to be able to hear what was going on. But I would imagine as a speaker on stage, that's quite tough talking to people when you know they can't hear your voice. I don't know. I don't know how I'd feel about that. But there was one presentation that really stuck in my mind, and that was Spencer Clark from ATS and Steve Dering from Direct Access Consultancy. And they were talking about breaking down barriers and basically just giving a collection of essential accessibility tips for attractions. Paul Marden: And it was just such a great presentation. I always think that if I'm presenting at an event, if one person walks away, having heard one thing from me, I feel like I've kind of done my job. And to be fair to Spencer and Steve, they absolutely nailed that. I walked out of the room at the end of that, fizzing with ideas and walked away. And straight away that evening, I was writing a pitch for a client and things that I'd learned from what they were talking about made it into my pitch presentation. It's directly changing the way I think about accessibility. So I thought that it was a great achievement.Oz Austwick: And especially for that specific talk. It's not just a talk that says, “Oh, you can make some more money, do if you do this, or you can improve your response rate if you do this.” Actually saying, “This is a way you can help people.”Paul Marden: Yeah. Oz Austwick: And that's now changed the way that Rubber Cheese works and that. What an amazing result for them. Paul Marden: Yeah, absolutely. There's a few things, few numbers that stuck in my mind and I kind of. I went and read about them afterwards and we'll put some links in the show notes to the survey that these stats are based on. But there was. There's two things that they said which really stuck in my mind. 59% of disabled people say, if a venue has not shared its disabled access information, I avoid going because I assume it's inaccessible. And 77% of disabled people say I'm more likely to visit somewhere new if I can find relevant access information about the venue. So these numbers, they caught me straight away and they got me thinking and made me realise that making a venue accessible is more than just meeting the website accessibility guidelines, which is kind of a key focus for us in the industry.Paul Marden: Lots of organisations will want to make sure that they follow the WCAG guidelines, the accessibility guidelines. Anyone that has a large amount of public sector funding will have a statutory obligation to meet those targets. So that's a big focus of people's attention. But just making it so that a screen reader can read your website, or making it so that you've addressed colour accessibility for people that are colour blind isn't enough to make the attraction itself accessible. So if you don't share the content about how your venue is accessible, people will assume you are not accessible. It was an eye opener for me. They gave a really great example. They talked about Skipton Town Hall up in Yorkshire, and they've got a webpage on their site all about the accessibility features of the building. And it was rich with photography. Paul Marden: So, you know, it's got pictures of all of the access points into the building, what the door looks like and which part of the building it gives level access into. They had pictures of all of the toilets that they've got and how they're accessible. They're fortunate. They've got a changing places toilet. So this is one of these accessible toilets with a large bed and usually with the equipment to be able to move somebody out of a chair and onto a bed to be able to change them. They've got photos of all of that on the website. So the accessibility information is right there. It's really clear and it gives loads of really good evidence that demonstrates this is somewhere that takes accessibility seriously. Oz Austwick: Yeah. Paul Marden: Interestingly, this didn't come out in the talk itself, but I found it interesting that the Craven Museum is based in Skipton Town Hall and they won the most accessible museum and the overall winner of the Family Friendly Museums award last year. And we interviewed them back a couple of weeks ago, back in March. So it kind of shows you that making places more accessible for disabled people makes them more accessible for all sorts of people as well. So, you know, it can make it more accessible for families with young children, it can make it more accessible for the elderly, it can make it more accessible for people with temporary access needs. Paul Marden: If you've breaking your leg or something like that, you know, you're not permanently disabled, but you need access into a building and making places more accessible to you for disabled people widens the access into the entire venue itself. I've since had a quick look at some of our clients and they're all writing about this. People are putting lots of information onto their website about this sort of thing. I saw Eureka had a special microsite all about it and Mary Rose have got information on their website about it. So this is really important content. And for me, sitting and listening to them talking, going back and thinking about it is really. It's really caught my attention and made me think and do things differently, which, you know, I feel like that's what these sorts of events are all about. Really? Oz Austwick: Yeah, absolutely. I mean, what a fantastic result for the event. If it opens up the industry to people who were struggling to access it, then, yeah, job done, right? Paul Marden: Yeah, completely. What about you? Oz Austwick: There were a few highlights for me, but I think one of the things that stood out the most was getting to meet some of the kind of movers and shakers within the community meeting Gordon from ACE, what a lovely guy. Had a fantastic chat to him and it really struck me how there are so many people and organisations who exist within the sector purely to try and improve the whole sector for everybody. I like it anyway because I've got a real interest in the historical side of things, museums and stately homes and castles that really talks to me and I take the kids out to places, so it's nice to know, but to actually be part of an industry where everyone's trying to help each other, I think is really lovely. Paul Marden: It really isn't it? Yeah. There were so many people like Gordon that you met at the event and they just make you feel good, they make you buzzy. There's a huge kind of collective recharge of batteries and fizzing of ideas that comes from these sorts of events, it was just brilliant. Oz Austwick: Yeah. That's what networking should be, right? Paul Marden: Yeah, absolutely. I was going to do a shout out for one person that had a stand. I've got a card that I picked up. This is a lady called Sonya Varoujian and she runs an organisation called Noor and Katu. They import these handmade crocheted little animals, finger puppets and toys and things. I went straight over to those because my daughter is crocheting like mad. She got taught by grandma a couple of months ago. It blows my mind. I have absolutely no idea what's going on as she's doing this and all of a sudden, out the other side comes a squid. But this little organisation Sonya was living and working in Armenia got the idea when she returned back to the UK and now imports these toys and they're for sale in a bunch of different attractions. Paul Marden: I just thought it was really lovely that these were fair trade, they were nice, creative things that I know my daughter would absolutely lap up at an organisation and it's completely sustainable and makes a big difference in communities that are not well served. Oz Austwick: Absolutely. And I know that you, like me, almost certainly get dragged into gift shops at visitor attraction sites on a regular basis and there comes a point where you've seen the staff and to have a company out there that's not only doing good things, but providing something a little bit different, a little bit unique that you can buy in a gift shop and actually feel like you've done something worthwhile and bought something that isn't just going to fall apart in a couple of weeks. Paul Marden: Yeah, absolutely. Oz Austwick: I think that. Yeah, yeah, it would be really nice to see more things like that. So, yeah, go and check them out if you're listening or watching. Paul Marden: Did you see any talks yourself that  caught your attention? Oz Austwick: Yeah, yeah, there were a couple that sprung to them. But firstly, I wanted to just briefly mention the talk that I didn't get to watch. I'm a YouTuber, not a massively successful one, but I'm part of a YouTube community. So when I saw that the Tank Museum was doing a talk about how they've used the YouTube creator community to boost their own social media and their own income, I thought, “Fantastic, I'll go along and see that.” Because my brother in law, who's a far more successful YouTuber than I am, was actually part of that. He got invited down to make a video about his favourite tank. So I turned up and obviously I thought I was on time. I was too late. It was hugely crowded, there was no seats, there was no space. So I was stood in the kind of the corridor. Oz Austwick: It's not really. Is it a corridor? The path, the walkway, I don't know what you call it. And, yeah, got moved on by the venue staff because.Paul Marden: Loitering in the corridors. Oz Austwick: We were effectively blocking the way through. And rightly so, you know, they need to make sure access is maintained. But, yeah, I didn't get to see that talk, which I was a little bit sad about, but a couple of talks that I did get to see, which stood out, was the Bloomberg panel discussion hosted by Kripa Gurung. They're doing some amazing work. And the fact that it's a completely philanthropic organisation, I think is quite amazing if you haven't come across what Bloomberg are doing with Bloomberg Connects the app. But, yeah, that was really interesting. Talking about what they're doing, how they're getting organisations online, having the museum at the home and English Heritage there, talking about what they're doing with Bloomberg Connects was great. Oz Austwick: But I think, if I'm being honest, my favourite talk was the Castle Howard Christmas events talk, partly because it was really interesting, talking about the marketing and how they've created this amazing Christmas event that has a real following and people come back year after year and they've done that on purpose and it's been hugely successful. But Abby from Castle Howard, she's just hilarious. She's been a guest a couple of times, talking about how she hospitalised an old man on his very last ever day at work and then how she sacked Santa. Just, yeah, if you get a chance to go and see their talks go along, because it's not only entertaining but informative, too. So, yeah, that's probably the highlight for me. Paul Marden: Cool. I saw a lovely presentation. Longtime listeners will know that I'm a Kids in Museums trustee. So I went over and watched the Kids in Museums Youth Panel and it was really interesting because they had a summit focused around young people and their needs in museums back last year. They had a webinar where they talked about it a couple of months ago and I was blown away by these people who are part of the Kids in Museums Youth Panel. You know, young people at early stages of their careers, some of them are at uni still. Some of them are in the early stages of their first jobs and just talking so articulately about their experience of museums, what they think museums should change, what's going well, what could be done better? Paul Marden: And so I wasn't disappointed when I saw them speaking in real life. They did a cracking job talking about the museum summit and what they think are the issues in the museum. So there was a couple of stats I pulled out of it. Over 90% of young people don't feel considered as an audience and represented in museums, which that blows my mind, because we talk a lot about audience with the people that we work with, and the needs of young people are central to many of the conversations that we have about audience. So there. That made me think, “Oh, is there a problem where the conversations that do get had are not being discussed in the right way? Is it a problem of perception? Paul Marden: Is it that young people don't perceive that they're being considered when in actual fact they are, or is it a lack of involvement and so they feel like it's being done to them rather than being done with them?” Yeah. Food for thought. If most young people feel that museums don't consider them as part of their audience, that's problematic. Oz Austwick: Yeah, absolutely. Isn't it? I mean, I'd be amazed if the people that were running the museums had the same opinion. I suspect they clearly think they are doing things for young people and children, but maybe they're just not asking those young people what they want. Paul Marden: Yeah, absolutely. So there's a few things that the youth panel suggested could be done. So loads of kids go on school trips to museums. But have a guess what you think the minimum age is to go unaccompanied into a museum in some museums? Oz Austwick: Well, I mean, I'd expect that it would probably be 16. That feels like a reasonable age. Paul Marden: There are museums where you have to be 18 to go unaccompanied into the museum. Oz Austwick: Why? Paul Marden: You can go and get a job, you can go and pay your taxes, but you can't go into the museums on your own because you're not a responsible adult. That's interesting. And I use that word with a great deal of misuse. Oz Austwick: Yeah. I just struggle to work out how you could justify that. Paul Marden: I know. Oz Austwick: Well, obviously there are one or two museums out there where you probably need to be 18 to go in and have a look. Yeah. I mean, in general, why 18? Paul Marden: Yeah, I think standards of behaviour, you can expect people to behave in a certain way, but that doesn't. That's not dependent on age, that's dependent on your behaviour. Oz Austwick: And the sort of teenager that genuinely wants to go into a museum is probably going to behave pretty well when they're in that museum. Paul Marden: Yeah, you'd think. So the next thing I might play into this, but one of the things the youth panel want is to see more youth groups being represented in the decision making process in museums, so that they better represent communities and highlight career pathways for young people. Including more working class histories in museums would help people feel more represented. I thought that was quite interesting. We've been to a few recently where we did not necessarily see stories of our background being well presented at the museum. Oz Austwick: Yes. Paul Marden: Enough for both of us to have noticed it and commented it as we were wandering around. Oz Austwick: It's interesting because some do it really well. Paul Marden: Yeah. Oz Austwick: And coming from a historical background with a focus on arms and armour, there's a real issue that the sort of arms and armour that have survived from the mediaeval period are the unusual ones and they're the ones in the museum. So that's what people see. And you kind of assume that this fancy, ornate, decorated, enamelled armour is pretty standard, but the bog standard stuff didn't survive and maybe that's the issue when you're looking at furniture in a room, in a house, the fancy furniture is the one that survived because people cared about it. It wasn't being used on a day to day basis. Paul Marden: Yeah. Oz Austwick: Yeah. I don't know, but you're absolutely right, it does give you a slightly skewed view of what's actually out there. Paul Marden: Yeah. Look, if you're interested listeners, in finding out more about what the Kids in Museums Youth Panel are looking to achieve, they've just published an open letter to changemakers within the sector where they talk passionately about what they think the sector needs to do to change. There's a lovely video that goes alongside the open letter where these young people are using their voice to be able to advocate for change. It's great, it's really interesting and I highly recommend everybody goes and watches the video and reads the letter and then does something about it. Oz Austwick: So, anything else from M+H  that we need to talk about? Paul Marden: The lovely meal and drinks afterwards. The very lovely Bala McAlin and Stephen Spencer, both once of these parts, were hosting an event Wednesday evening, I think it was, which was absolutely lovely. Well attended. Drinks flowed, food came out. It was delightful. Very much appreciated. Oz Austwick: Yeah. And I have very mixed feelings about the fact that I decided to leave a little bit early. Paul Marden: But you got home at a reasonable time and I didn't manage to drag my backside in the front door until about half midnight. And it wasn't because I had a wonderful night, it was because I spent most of it in Waterloo station trying to get home. Oz Austwick: Yeah. A bit of an issue with the train. Paul Marden: Yes. I would much preferred if I'd actually stayed at the drinks event and then dragged myself into Waterloo later once they'd actually sorted themselves out. Oz Austwick: So I think at this point we probably need to talk about how the government have ruined our plans for the next few months of podcast content. Paul Marden: Yes.Oz Austwick: Because we've been thinking for a little while that it would be a really nice thing to do to talk to the main political parties about their idea for the visitor attraction industry in the future. And obviously our hands been forced a little bit. Paul Marden: It hasn't it? We're not the only ones. I think quite a few people were caught on the hop a little bit when Rishi announced the general election on the 4th of  July. So, yeah, events, dear boy, have somewhat overtaken us, haven't they? Oz Austwick: Yeah, just a little. So, yeah, we're probably not going to do that if for no other reason that the Labour Party shadow minister isn't standing again, for all the right reasons. But it does mean that there's a bit of an imbalance there and if we can't talk to all the parties equally and get their ideas, we probably shouldn't talk to any of them. Paul Marden: Yeah, absolutely. Oz Austwick: That being said, we can still talk about it, right? Paul Marden: Yeah, absolutely. The lovely people at ALVA Bernard, who presented at M+H and talked about this very subject, amongst other things, they've done a lot of policy work and have prepared some thoughts around what they think is important to the sector, around strengthening the visitor economy, protecting arts and culture and heritage and supporting the natural environment, whilst at the same time looking after all of those people that either work or give up their time to support the sector. So, yeah, there's a few things in there that I thought it was worth us just touching on, because I think it's really important that we think about what the future of the sector could look like in just a very few weeks time as the country changes. They've got some interesting thoughts. Paul Marden: Unsurprisingly, the sector would probably benefit from some reduced taxation and there's quite a number of different areas within which ALVA think that the taxation burden on the sector could be lessened. And similarly, they've also got ideas around how funding for the various arts councils and support organisations around the different home nations would make a substantial difference, especially around capital funding would make a big difference to the sector. But there was a few very specific arts which jumped out as me, as being kind of. They really meant something to me. So there's one. ALVA says, “They ask all the political parties to ensure culture, life, performance, arts, heritage and nature are experienced by every child and young person and are within the national curriculum.” Yeah, I think this is so important. Yeah, I think I've talked on the podcast before. Paul Marden: This was one of the big COVID victims. So many schools during COVID had to stop taking kids out and experiencing the outside world and going to day trips and the like. And I just. I think it is so important. It's really hard for many schools. They've got such a burden around meeting the curriculum, budget cuts, all of the calls on the staff time is so hard for them to prioritise day trips. But I've seen him in my own daughter's school. Just the powerful impact it has on the kids. They're a school where the kids barely spend a whole week in class. They're usually out doing something outside of school, which I just think is brilliant. And I got to tag along with them. A few months ago. We went to London. Paul Marden: We did the trip to the Science Museum, took the kids up on the train and on the tube, which was, let me tell you, quite scary. Oz Austwick: Did you manage to bring them all back? Paul Marden: Counted them in and counted them out and it was all good. It was all good. But then went into parliament and that was just brilliant. Taking a bunch of ten and eleven year olds into parliament and bless them, it was the tail end of the day. So they were all shattered. But they were so completely engaged by it. They saw Priti Patel walking through the central lobby. They saw all of these different ministers, their advisors, and they got to sit in the chamber of the House of Commons and seeing debate going on. It was all about Horizon scandal. It was just. It was such a brilliant day trip for the kids and how much does it enrich them.Paul Marden: Yeah, okay, me and Millie go to these places all the time, but, you know, there might be one or two kids in that school for whom this is the only time that they get to experience a day trip into London and see one of the big national museums and go in and enjoy parliament. I never got to go into parliament when I was Millie's age. Oz Austwick: No. And I think it's really important to say that. I mean, both you and I live in the southeast of the country in a relatively rural and affluent area and that even here with the schools that we've got, they're struggling to do this. And then when you look at what the inner city schools are having to deal with and some of the northern cities and northern towns where they're really struggling with population poverty up there, how are those kids getting similar opportunities? Paul Marden: Yeah. Oz Austwick: And the fact is they're not. Paul Marden: No, no. Oz Austwick: And that's something that I can't agree with ALVA more on this, that this needs to be prioritised because this is the future. Paul Marden: Yeah. Another area where we've had direct experience, from conversations we've been having recently is around supporting local authorities in their care of civic collections and culture. I mean, you've spoken to so many places recently, haven't you, where cultural budgets are just being eviscerated. Oz Austwick: Yeah. Yeah, I mean, I've always had a kind of a love of finding those little obscure rural town museums because you find some amazing things in them. My local museum, it's a tiny little market town and they've got like a special area of Egyptian relics. They've got a mummy in a sarcophagus in this little museum that's what, four rooms? But they've got no funding. And there's so many times we're talking to museums like this. They know what they need and they know what they want, but they just don't have the money to be able to do it. Paul Marden: Yeah, absolutely. Oz Austwick: They come to us looking for a website and they're just struggling for budget to do anything. Paul Marden: Yeah, which is where things like that Bloomberg Connect app comes in, because when you look on the Bloomberg Connect site, you've got big national museums like National Portrait Gallery in there using the Connect app. But there were some little ones in there as well that I saw, you know, small local town museums just like the ones that you're describing in there using that app. Oz Austwick: I was looking through the app last night and my eye was caught by, I think it was Beverly Town Hall. I was born in Beverley, up in the East Riding of Yorkshire, and I sort of thought, “Oh, I'll have a look at that.” And I just got drawn in and it was just this amazing experience. I didn't even know Beverley had a town hall that was open to the public, nevermind that had a collection that you could view through the Bloomberg Connect app. So, yeah, I guess maybe a little bit more in the way of awareness, but it shouldn't be down to a philanthropic organisation like Bloomberg to keep these museums and collections going. Paul Marden: Yeah, absolutely. So look, the ALVA kios of the political parties is up there on their main website. Really worth going and looking at. As the manifestos are published, you'll be able to see what the political parties are doing. There's already some information on the various different party websites around what they want to do within the culture and tourism sectors. But I think we've got a few weeks yet to wait until we see the actual cast iron commitments come out in manifestos. So that'll be interesting to see the direction that takes. Oz Austwick: And I suspect we're going to talk about this a little bit more over the next few episodes, perhaps. Paul Marden: Yeah, maybe. The other thing I will mention, this is a shameless plug because I work as a trustee at Kids in Museums. We're working on this flagship awards ceremony and it is absolutely delightful event lots of people enjoying themselves doing amazing work and there is a sponsorship opportunity. So if you're like us, one of those kind of sector supporting organisations that serve the attraction sector, and you'd like to support the good work of Kids in Museums and be associated with that amazing event, give me a shout, because I can point you in the direction of the right people to talk to get that sponsorship in place and I know it will make a massive difference to them. Have you been busy recently? What have you been up to? Oz Austwick: Do you know what? Weirdly, it's been a little bit busy. Yeah. I mean it feels like it's always a little bit busy, but it's been specifically a little bit busy because as of yesterday we've launched the third annual Rubber Cheese Visitor Attraction Website Survey. Paul Marden: Excellent. Oz Austwick: That's quite a mouthful, isn't it? It'd be really nice to find a catchier name for it than that. Paul Marden: I always talk about naming is the hardest problem in computing, but naming is the hardest problem in marketing, I think. Oz Austwick: Yeah, let's be honest, what it's actually known is pretty much new survey brackets two. So it's the third one. The first one was a bit of an eye opener, the fact that there wasn't anything already out there and we did this and it was amazing. The second one, we tried to refine it and we got some really nice, interesting data. This is probably the first time we've been able to sit and look at it and go, “Right, okay, now we've got a couple of years worth of results. We can look at what we actually need to be asking and what's just out there because we want to ask, because it's interesting and what information we're not actually getting.”Oz Austwick: So we've really cut back on the number of questions and I think it's probably safe to say that isn't going to have a massive impact on the quality of the information that we get, but it's also allowed us to add in a few extra little bits as well. So yeah, we're talking about sustainability and the use of AI and yeah, I'm really excited. Paul Marden: Yeah. Oz Austwick: I haven't actually looked to see if people have started filling it. Paul Marden: I can't look, I can't look. I just kind of want to look through my fingers. Oz Austwick: I'm not sure I want to know, but yeah. So if you are listening to this, if you've got this far into the podcast and you work at a visitor attraction, please go and fill this in. There's a link in the show notes. There's links on LinkedIn, on X. Everywhere we go. There will be a link for this. And if you can't find it, go to rubbercheese.com. And it's right there at the top of the homepage. There's a link. Paul Marden: Yeah. rubbercheese.com/survey, slip that right in there. Oz Austwick: Yeah. I think one of the things we've done differently is the advisory board. We talked about this a little bit in the last episode. We did what an amazing thing to have these guys on board. I think they've saved us months of work by just being clever. Paul Marden: They've improved the quality of what we've done. Asking us, what on earth are you asking that question for? Those answers are exactly the same answer. Can't you make it easier for me to know what I need to gather before I type my data in? Oz Austwick: Exactly, saying, “Oh, well, I wouldn't fill it in because you don't tell me what I need to do.” Okay, well, we'll do that. It's not a problem. Yeah. How amazing. So thank you to them and to Expian for sponsoring the advisory board. Paul Marden: Yeah, absolutely. And we're working through now focusing on the kind of engagement plan to increase more people. And then, you know, whilst we have a lull as people are going to be filling in their survey, we'll start planning, looking at the data, seeing where the stories lie. We'll talk about that in some future episodes, but starting to gather together what the final report looks like and the stories that will be told. And, you know, we're really grateful to Convious for sponsoring us on the digital survey and the digital report that will follow and then a bunch of webinars that will run afterwards. So, you know, the call to action for us is get in there, find your data, read the guidance notes, go and fill in the survey. Paul Marden: But then once you've done that, come and talk to us because, you know, we'd love to know what you would like us to dig in to. It is amazing how this rich resource of data that we've got and people ask us questions that we've never even thought of, and we look at the data differently and we find a different story in there. So without your input, without you telling us what's interesting you, with what's bothering you, what's challenging you, we don't look at the data properly and we don't find those stories for you. So come and talk to us. Oz Austwick: Is this how it feels to kind of run a museum, to be the custodian of this amazing thing and just want people to come and engage with it. Yes, because that's kind of it. You know, we've got this amazing data and it's got all of these wonderful stories within it that are relevant to anyone in the industry and we just want to talk about it. So, yeah, please fill in the survey, talk to us about it and, yeah, with any luck, this one will be bigger and better than the last two. Paul Marden: There we go. Couldn't ask for more than that, could we? Oz Austwick: No. Before we go, because we're going to wrap up relatively soon, there's one thing that I noticed that we failed to do last time and we talk a lot about giving away a book and I think we even said we were giving away a book in the last episode and then never mentioned a book. So, Paul, do you have a book that you'd like to recommend? Paul Marden: Do you know what, Oz? It's funny you should say that. I absolutely do. I have this book Delivering the Visitor Experience by also previously of these parts, Rachel Mackay, who is, I believe, at Hampton Court Palace, and she's written an amazing book about what it is to create, manage and develop unforgettable vista experiences at museums. I don't want a museum, but it was really interesting for me to be able to read this book all about the process that people that do run museums go through to develop, craft and tell that story and give that amazing experience. It's a brilliant book. Heartily recommend it. And if you retweet the show note saying, “I want Paul's book”, then you too could get an amazing copy of Delivering the Visitor Experience by our friend Rachel Mackay. Oz Austwick: Amazing. Thanks very much. Paul Marden: Slightly out of breath because it will be edited out, I'm sure, but I had to run up the corridor and go find the book and take it off the shelf and bring it down because although I was completely organised with all my stuff from M+H show, did not have my book recommendation. Well, there you go. I think that just about wraps us up, doesn't it? It's been a busy few weeks for us with M+H show and all that's going on and that doesn't look to abate over the next few months as we get the survey into shape and find out what's happening in the sector. Oz Austwick: So I think it's only going to get busier. Paul Marden: It is. How is this your first time actually hosting? Oz Austwick: I think I prefer this one. Maybe that's because it's not my first one. Or maybe it's just because I. Paul Marden: Because you're power hungry and you took the captain's chair. Oz Austwick: Make it so. Yeah, definitely Picard rather than Kirk. But that's because he's a West Yorkshire man. Paul Marden: Is he really? You've got too much hair to be Picard. I'm sorry.Oz Austwick:  I'm not wearing my Star Trek uniform.Paul Marden: On that bombshell. Thank you very much, mate. Oz Austwick: Thank you. Oz Austwick: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on X for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm. The 2023 Visitor Attraction Website Report is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the report now for invaluable insights and actionable recommendations!

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your hosts are Paul Marden and Oz Austwick.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast. Show references: https://rubbercheese.com/survey/https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn't know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://rubbercheese.com/https://www.linkedin.com/in/thatmarketingbloke/ Oz Austwick is the Head of Commercial at Rubber Cheese, he has a somewhat varied job history having worked as a Blacksmith, a Nurse, a Videographer, and Henry VIII's personal man at arms. Outside of work he's a YouTuber, a martial artist, and a musician, and is usually found wandering round a ruined castle with his kids. Transcription:  Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with visitor attractions. I'm your host, Paul Martin. In today's episode, I'm joined by my new co host, Oz Austwick, the Head of Commercial at Rubber Cheese. Following the success of the Rubber Cheese Visitor attraction website survey in 2022 and ‘23, we're going to look back at how the previous data has stories still to be told and look forward to what the 2024 survey has to offer. Paul Marden: Welcome, Oz. Welcome to Skip the Queue. This is one of our regular Skip the Queue episodes where the Rubber Cheese team take a little bit of time to talk about some of the work that we do.Paul Marden: And I think this episode we want to talk about the Rubber Cheese Visitor Attraction survey of websites that we've done for the last couple of years and what we're planning to do in 2024. So that's going to be a nice conversation for us to have. But we always start these episodes with a little conversation about places that we've been recently. So we spare each other the indignity of the icebreaker questions and talk about an attraction that we've been to recently. So why don't you tell me, Oz, where have you been recently?Oz Austwick: The most recent one was that my wife and I took the kids to Farleigh Hungerford Castle in Somerset. It's English Heritage castle. Absolutely lovely. Nice and rural. I mean, it's just beautiful, lovely ruined castle. There's a fantastic chapel with mediaeval wall paintings. But, you know, I mean, if you like historic sites, if you like castles, it's just a great one.Paul Marden: Wow, that sounds good.Oz Austwick: How about you, Paul? Where have you been recently?Paul Marden: I have been to Portsmouth Historic Dockyard with my daughter. We've been a few times to Mary Rose and really enjoyed that. But this time went. We had an explorer pass, which meant we could go all over the dockyard. So went and saw lots of things. We saw the victory being refurbished and went on board. They've got a lovely old submarine on the other side of the harbour, which is a great place to see. But the bit that really captivated my attention whilst were there that made me think, “Oh, I've got to remember this one to talk about on the podcast” was they had some students there doing exhibition from the university and they were marine biologists and it was just such a lovely opportunity.Paul Marden: They had microscopes, they were talking all about plankton and different types of microorganisms that you find in the water. But my daughter's ten years old and she loves going to museums because I drag them to them all the time. She loves learning about this sort of thing. What I liked about it was you had some 18, 19, 20 year olds who were exposing themselves to kind of a work experience type model, but talking to the kids and showing them. And the kids were learning as they were going. They got lots of opportunities to look through microscopes. They were doing some lovely drawing and art of the microscopic organisms that exist in the water.Paul Marden: And I just thought, I can talk about amazing jobs and what you can go and do in science and what you could do in different of roles in real life, but there's something about somebody that's only maybe ten years older than you telling you what they're learning at the moment and what learning in a university context looks like and the cool stuff that you get to do. And as amazing as I am, I'm not quite as impressive as a 20 year old.Oz Austwick: And modest too. Paul Marden: Amazing, dad. I say it all the time, but it's not as compelling when I do it. So going to the museum and meeting these young people that are only a little bit older than Millie is and seeing what they do was just. It was such a lovely opportunity. And I know that work experience at museums is quite a controversial subject because I know a lot of people, it can be exclusionary for some people. The only way that you can get into a role is to work unpaid as a volunteer in a museum to get into a role later on. But I just loved the idea that we had these students that were local telling the story of what the University of Portsmouth does in marine biology and how these two major institutions came together.Paul Marden: And you could just see Millie's eyes light up as she learned about this amazing stuff. It was brilliant. I loved it.Oz Austwick: Awesome. Do you know what? I've not been down since. God, it can't have been that long after the Mary Rose landed there. It's a long time ago. Yeah. I was a much younger Oz at that point.Paul Marden: I think you might notice that the Mary Rose looks substantially different maybe than the last time you went.Oz Austwick: Do you know what? It was effectively an aircraft hanger full of water when I was there. So, yeah, definitely go down. And while we're here, I just want to say. And I might check out their lovely new website, too.Paul Marden: Why? Do you know somebody that might have worked on that?Oz Austwick: Yeah. Funnily enough, I do. Yeah. Yeah. Fantastic agency, but let's leave it there.Paul Marden: Yes. So you've just turned up on the podcast and I'm talking to you and.Oz Austwick: Yeah, nobody knows who I am, do they?Paul Marden: Yeah, exactly. So why don't you, Oz, just take a few minutes to tell the audience who you are, what you do and why you're here.Oz Austwick: Yeah. Okay, so obviously I'm Oz. I am Head of Commercial at Rubber Cheese, also at Carbon Six, the sister agency. I originally came on board as kind of Head of Marketing and then when Kelly decided to move on, I've taken on some of her role. Obviously you've taken on some of her role as well. So my background is in social media, video first as a content writer in SEO. I've worked in technology, I've worked in healthcare. I've done all sorts of things over the years and I've always kind of found myself back in the world of digital wherever I try and go. So for me, as somebody with a real passion for history and historical sites, there's a story there, maybe for another episode.Oz Austwick: But I love the idea that I can work in an agency doing what I do well for venues and organisations that I really love. And I think that's quite a special thing, to be honest.Paul Marden: It's a bit of a privilege, isn't it, to be telling the stories of some of the places that we're working with.Oz Austwick: To be able to go for a meeting and sit and have coffee with somebody in the middle of one of the most glorious, historically significant buildings in the country. It's just. Yeah.Paul Marden: For a history buff like you, that. That's pretty good.Oz Austwick: It is, yeah. I'm all about the history.Paul Marden: So we are today going to talk a little bit about the Rubber Cheese visitor attraction websites survey and we run that now for a couple of years and we just want to talk a little bit about some of the plans that we've got for the year ahead. But maybe let's recap, what have we done in the last two years and a little bit about the survey in the last year?Oz Austwick: Well, I mean, I guess there'll be people listening who may not have come across the survey before. So I think from a broad context point of view, a few years ago, Kelly, who was the original founder of Rubber Cheese, was looking for industry standard data and it turned out that there wasn't any. And at that point she was faced with two options to either just go, “Never mind, and walk away” or go, “Oh, well, I better do something about it”. And she thankfully took the latter route. So for the last two years, this is year three, Rubber Cheese has put together a survey and sent it out to as many visitor attractions as possible and asked them for their views and their objective figures as well, related to their digital presence.Oz Austwick: So whether that's the marketing side of the website, whether it's e commerce, whether it's ticketing, we want to know it all and then we combine it all together, do our best to analyse the data and publish a report. Obviously, the world of digital changes very rapidly, and obviously when you do something like this for the first time, you're not going to get it quite right. So it's evolved year on year and. Yeah, here we are. And it's evolving again. Right?Paul Marden: Yeah, exactly. So we had, you know, more than double the number of respondents last year compared to the first year. We had some amazing people that came together in London for a launch event in the first year, and then we had a great webinar last year launch.Oz Austwick: I just want to interrupt briefly at this point. If you were at that launch event, then we have already met. I'll leave it there.Paul Marden: Yes, part of the Rubber Cheese family before you were even part of the family. Yeah. So we've had success in the first two years and we've used that report ourselves and we know lots of other people have used it as well. So we've had some lovely conversations with attractions who have used it as part of their pitch process to try to identify what good looks like and how to select other people to work with across their different digital presence. So be at the marketing site, the ticketing engine or whatever. But I think one of the things that you and I both said is that it's a challenge, isn't it? Because we can go looking for stories and then we can tell stories that exist in the data that we find.Paul Marden: But it's not quite the same as when people ask us questions, because they tend to ask us questions we haven't really thought of. And then we go looking at the data in a different light, don't we, and find just amazing things that exist in the data.Oz Austwick: It's a constant surprise to me, both how different every attraction is and yet how they all have certain similarities. You can group them together and you can see these similarities in the data, but most sites, this is something we came across recently. We were going to a meeting with a fairly well known venue that's got two or three different strands to what they do. So we spent a bit of time looking at which of those different strands they actually fit into, because it can be really hard to know how to improve your digital presence, how to make your marketing more effective, if you don't even really know where you're starting from and what the data in the survey allows anyone that wants to access it to do is to see where they fit.Oz Austwick: And you may think that the country park is what you are and the house is second, or you may feel that, I don't know, maybe the adventure playground or the science centre, whatever it is, whichever of those. You may think that you're one, but the data says you're the other and at that point it's not a problem. But at least you need to understand, if you don't have the information, you can't make any decisions that are going to be helpful in the long term. And I think. Sorry, I know I'm talking a lot here, feel free to shut me up.Paul Marden: That's what we're here for.Oz Austwick: I think it's a huge surprise to me that more people aren't coming to us and asking us about this.Paul Marden: Yeah, absolutely.Oz Austwick: This survey isn't really a cynical way for us to make money. The survey pretty much loses us money year on year, but it's really valuable and I think every time we've done it, the conversation has been, “Do we need to do this again?” And the answer is, well, “Yeah, we do.” Because not only is it a valuable thing to do year on year, but to show how things have progressed and to show those evolving patterns. I think it's really important and it's a phrase I use all the time, but the rising tide floats all the boats together and if we can put this information out there and it helps everyone improve, then great.Oz Austwick: You know, as an industry, those that are part of the industry, those like us that sell into the industry, we all get better at the same time and I think that's a really important point.Paul Marden: Absolutely. And there's loads of things that we're doing this year as we launch the survey to try to improve it so that, you know, you've just been talking about those attractions that are many different things and definitely in previous years we've made it really hard for those attractions that are many different things to be able to identify what they actually are. And that ended up being lots of people saying, I'm an other attraction and our biggest category was other, wasn't it? So we want to try and make it much easier for people to identify themselves.Oz Austwick: I hate Other as a category. I realise it's entirely our fault, you know, if we don't give the right categories and we give you the option to say Other, that's what you're going to tick, but it's the least helpful thing we could possibly do because what does Other actually mean? So we've tried really hard to be more accurate in the choices that we offer in the survey this year.Paul Marden: Yeah. So should we talk a little bit about what we're going to do this year?Oz Austwick: Yeah. Yeah, let's do that.Paul Marden: First of all, we're really fortunate this year that we've got two amazing sponsors that are supporting the survey and the work that we do. So we've been really lucky that our friends at Convious have come back again for the third year running to sponsor and support what we do. And they're sponsoring the digital report and the launch webinar that we'll have towards the end of the season and show everybody what the results are that we found. So we're really appreciative of the work that the team at Convious have done. It's not just a financial sponsorship, it is a real collaboration that they bring to the party and they really do help us a lot.Paul Marden: And then this year that we've also been joined by the team at Expian who are a ticketing platform and they are sponsoring our new Advisory Board, which we'll talk a little bit more about later on. But we asked for people in the sector to come and join us, to advise us and in order to be able to make that a reality, Expian have sponsored that advisory board throughout the entire year. So that's. It's brilliant. It's great that other people are seeing a real value in the thing that we've been doing for the last couple of years and want to sponsor us going ahead and making it better year on year. So thank you to both Convious and Expian for supporting us this year.Oz Austwick: I think just at this point, again, I'd like to interject and maybe a little shamelessly say that there are still a couple of aspects of what we're doing with the survey and the report that it would be really nice if we could maybe get some help from another sponsor. So if you'd like to maybe get involved, we're thinking about an in person launch event like we did in year one. That's a big deal to organise, to run, to fund. So if maybe that's something you'd like to help with, get in touch, that'd be great.Paul Marden: We are always happy for new people to join the party with us and help to support the good work that we will trying to do here. So, yeah, there's more information about that on the website at rubbercheese.com/survey.Oz Austwick: Survey yeah, I think it's maybe worth mentioning the advisory board in a little bit more detail. I know that it's something that you've been really keen on for quite a while now that we try and make it clear that this isn't a digital agency that builds websites for the visitor attraction agency telling you how to have your website and that you should come to us. It's actually an objective report of the digital landscape and that if we can make that more objective and more transparent by getting together a group of experts then we absolutely should.Paul Marden: Yeah, absolutely. We've got an amazing group of people that have agreed to join us. We have more people asking to join than we have the capacity to be able to include in the board, which is humbling in and of itself. And those people who offered, who aren't part of the board this year. That doesn't mean to say we don't appreciate you and we'll be really keen to find other ways in which those people can help us going forwards.Paul Marden: But yeah, we're looking for the board to kind of provide advice and guidance help us. You know, going back to what you were saying a minute ago about people helping us to identify what's important to the sector so that we then go and follow the data, we ask the right questions, we look deeply into the data, we understand where the interesting stories are and then reflect that back to the sector as a whole in the final report. That's so much easier when we've got a board of people that are advising us what matters to the heads of digital of the attractions around the country. So yeah, we've also got some really helpful advisors from different sector support organisations. So suppliers like ourselves who know what the larger sector are talking about in different areas.Paul Marden: And those people as well will be helping us to understand what are the right questions to ask. How should we ask them? They'll also be helping us with testing the survey before it goes out into the wild and supporting us with understanding what the answers are at the end of it and what they think are interesting. So I'm really excited about the Advisory Board and totally appreciative of everybody volunteering their time to join that board and giving us that advice. So that's a really exciting thing for us to be doing this year and totally appreciate the work of Expian to sponsor that.Oz Austwick: Absolutely, yeah. Couldn't agree more.Paul Marden: So there's some other things that we're going to do, aren't there, in terms of trying to improve things?Oz Austwick: We've got some goals. Are they ambitious? I don't think they're that ambitious, to be honest. But, yeah, I mean, obviously the most important thing when doing something like this and repeating it on annual basis is that we want to make it more useful. We want to make the data more valuable to the people that need it. So we've spent a lot of time going through the previous survey and looking at what we asked and what we got in response to those questions, whether we got the information we thought we would and whether that information is even of any help to any. I think we've cut it down fairly significantly this year, I think.Paul Marden: Yeah, we've taken a red pen and scored through quite a lot of the questions, haven't we?Oz Austwick: Yeah. I wonder if perhaps maybe people were getting a little bit tired of the survey by the time they got towards the end, because it was really long and it's still quite long, but I think there's very little in it that isn't really, or at least to me, feels really valuable to be able to say, “This is where I am. And if I can compare where I am to the wider industry around me, that would be a helpful thing to be able to do.” And I think pretty much every question does that. We're hopefully going to grow the sample size because year one to year two was a really significant step up. If we get the same size step up or even the same percentage step up, I mean, that would be absolutely incredible. I'm not sure we will, but I think.Oz Austwick: I think we need to keep growing it. We need to get it to more people and make the data in itself more relevant. Because obviously, if you've got a tiny sample size, it's really difficult to draw any conclusions from that data. But if you've got a huge sample size, then you can say that the averages across this are probably relevant. And that's information that I should know.Paul Marden: I talk about that a lot, don't I, when I'm slicing and dicing the data that, you know, sometimes it can be hard to draw conclusions because there's insufficient data there and it could easily be chance that gives the answers that you get.Oz Austwick: Well, absolutely. And it's so hard to look at it and think, is that cause or effect? You know, we can say that there's a pattern or is it just fluke? Paul Marden: Exactly. I think some of the questions, some of the data is illustrative of what the wider sector looks like. So when people answer questions about the content management system that they use by far the most popular one was WordPress. I'm willing to bet good money that is fairly illustrative of the outside world.Oz Austwick: Yes.Paul Marden: Yeah. You know, WordPress is the hands down most popular content management system on the web, so it's not. It's hardly surprising that it is then the most commonly used one in attractions. But some of our numbers around ticketing systems, e commerce systems and some of the conversion rate information as well, I would not be surprised if that is being skewed because the sample size isn't necessarily big enough. So the more people that join, every person that is submitting their data is making a substantial difference to the quality of the answers that we give afterwards. And I also think that kind of the intersectionality of stuff. So when you're talking about historic houses that have got animal based attraction at the same place. Yeah.Paul Marden: When you start to zero in on those smaller sample size or smaller groups, they get so small that it's very hard to draw any conclusions. If we can make the sample size bigger, then those intersectional groups will still be fairly small. If there's a Venn diagram, there's not a lot of overlap in some of these groups and they will be pretty small groups, but you'll still get some interesting answers rather than a sample size of one, which some of the smaller groups do drill down to that at the moment. So the more people, the better. And the more diverse types of attractions that fill in, the better.Oz Austwick: Yeah. I think it's probably worth recognising that some of the groups that people fall into are going to be really small.Paul Marden: Yes.Oz Austwick: I mean, how many safari parks are there in the UK, for example? It's not a lot. And if only one safari park fills in the survey. So if there's a call to action from this bit, it's like, please fill it in.Paul Marden: What else are we going to do? So we talked about simplifying the survey. We want to increase the sample size. We wanted to introduce some new themes as well this year.Oz Austwick: Yes. The survey is designed to represent the digital landscape of the visitor attraction industry in the UK, but obviously there are things happening in the digital world that we've not spoken about in the survey. For example, AI, there's a big. A big amount of development. There's a lot of AI stories hitting the news. People are using it for all sorts of things. We've never asked any questions about it at all. Does anybody use it? Is it relevant? What's going on out there? We don't know. So we're going to be asking a little bit about that. And the other main theme that we've not really looked into before that we're going to be asking a little bit more about is sustainability. It's become really clear over the last sort of six months or so, looking at the conversations we've had with venues.Oz Austwick: Everybody's doing stuff, not everybody's doing the same stuff, not everybody's doing the right stuff, but everybody's doing something. And it would be really nice to know what's standard. And obviously there's stuff on site that you can do at the attraction itself, but there's things you can do around the website and the hosting and the way that your digital presence works. So we're going to be asking a little bit about that as well.Paul Marden: I think in every conversation I've ever had about digital sustainability, I learn a little bit more about the subject. And I can remember there was an amazing speaker at the Umbraco conference a couple of years ago that spoke, who's now a friend of mine, and he just told some amazing stories about the impact of digital on CO2 emissions. And it was, you know, I used to work in an airline. It was fairly clear to see that airlines are fairly polluting. You can see it coming out the back of the plane. But I don't think I'd ever really seriously thought about digital technology being a major contributor to climate change in the way that I now understand it to be. So, finding out what other people are doing, we're willing to bet that quite a lot of attractions will have a sustainability plan.Paul Marden: Fewer will have done any sort of benchmarking of their digital platform, and fewer, again, still will have done anything to actually reduce their CO2 emissions. But that's just instinct. I'm really interested to understand what the actual numbers are at the end of this, because once we start measuring it, we can start improving things as an industry.Oz Austwick: I think it's fascinating, and that goes back to exactly what Polly was talking about when you interviewed her two episodes ago I think.Paul Marden: Something like that.Oz Austwick: About the fact that, you know, we all start from somewhere and you can look at this and think, oh, I'm actually not doing a great job, but you've got to be honest about it because you've got to know where you are. You know, everything that comes to us is completely anonymised. We don't give out anybody's data. We give out, you know, the raw data in a way that means that nobody can track anybody else. So you nothing that you say is going to put, you know, anything that you're maybe a little bit unhappy out there. But if doing this survey forces you to think about what you're doing and look at it and think, actually, maybe I do need to do this, then brilliant. You know what an amazing achievement that will be.Paul Marden: Yeah, absolutely. So we want to enable people to give better answers. So we're going to reduce the number of category type questions that we've got and drill down to real numbers. We'll get better understanding of conversion rates. And there was some other standardisation that we wanted to do, wasn't there?Oz Austwick: Yeah, absolutely. One of the things that we noticed that. And again, it's going back to this, trying to reduce the fact that you can just tick other when we're trying to look at what sort of attraction are you when you're filling in the survey. In fairness, we've got a pretty good idea of the different attractions there are out there and we created a fairly good list, but we still got quite a lot of Others. So were kind of looking at how we can improve that list and we thought, well, why not standardise it with a list that's already out there? And it turns out that VisitBritain has a perfectly good list, which is really quite comprehensive.Oz Austwick: So we're using their list for attraction type rather than ours because it allows us to standardise the data a little bit more and hopefully people will already know where they fit. But I think we've also allowed people to tick more than one option this time, which previously we didn't. If you were a historic home that also had a safari park or an adventure playground or something, you'd have to pick which of those am I? And obviously, you know, for the big attractions around the country and for an awful lot of the smaller ones, we would look at them and go, “Oh, they've ticked that. That's odd. I wonder why they've done that.” Whereas now you're able to say, “Actually, I'm three different things.” And that's great, because again, it allows us to be a little bit more granular.Oz Austwick: And if it turns out that maybe there are other attractions that have the same breakdown of what they do as you, that will become clear, hopefully.Paul Marden: So one of the big areas that we want to, we're excited to grow into is that we'll be having a US focused survey for the first time, supported by our friends at Convious.Oz Austwick: Lots of Zs instead of Ss in that one.Paul Marden: Yes, we've had to do some localisation and that will be published alongside the UK version of the survey. And we'll have a US report and a UK report that we'll be launching at the end, thanks to our friends at Convious. But we'll also have versions of the survey localised for attractions in the EU, because there was actually, last year, we got quite a number of european attractions submitting and we think that can improve when the survey tool itself is focused on the EU and is, you know, the numbers that we've got in the survey are denominated in euros rather than in pounds. So, yeah, that's increasing. The number of international responses, especially in North America, is super important for us this year.Oz Austwick: Yeah. And I think it's worth saying that it's quite a potentially valuable thing to do as well, because if we can look at the surveys and say that, weirdly, the UK sites tend to rate here, but us sites rate here for something, why is that? What do they do differently in the US that allows them to be more successful in this instance than we in the UK are here? You know, with any luck, either, we'll be able to say no. Globally, this is all pretty much on a par. So you can see where you set in the world, rather than just in, say, Shropshire. But you could also say, right, well, these guys are doing better. Let's look at what they're doing and try and emulate that and improve what we're doing to bring it in line with what we know is possible.Paul Marden: So lots to change, lots of improvements that we're making. Pretty big ambitions to grow the survey in a number of different ways, but not in the number of questions that are there. So hopefully, it will take less effort for people to submit their responses this time and the survey will be launched around the time that this episode comes out. So you'll be able to go onto rubbercheese.com/survey and follow the links and submit your data, which is pretty exciting for us. We'll be sat there watching the responses rolling in. I got very excited last year, watching people respond.Oz Austwick: I can't wait, genuinely. I know that sounded sarcastic, didn't it? It wasn't supposed to. I genuinely. I'm quite excited about this. Yeah.Paul Marden: You might need to work on your sincerity. There's an area of improvement there are.Oz Austwick: Recording this at the end of the afternoon on a Friday, so, you know, this is as good as you're gonna get, I'm afraid.Paul Marden: So. We're really keen for people to go onto the website and fill in the survey, but there's other things that you want as well, isn't there, Oz?Oz Austwick: Well, for me, I want people to talk to us. I want people to talk about the survey. I want them to talk about last year's survey and the rapport. I want people to come along and say, “Look, it'd be really interesting to know where I sit it in this. This is our attraction. This is what we think. Is it true?” Get in touch, give us a shout, let's have a chat. You know, let's have an excuse to get together with a coffee and a laptop and look at some spreadsheets. But, you know, if there's something that you want to see from the survey moving forwards, because I think it's probably safe to say this isn't going to be the last one we do.Oz Austwick: Then again, let us know if there's things that we aren't talking about and you've got a better viewpoint and you can see that there's a gap in what we're asking. Please let us know because we can't do this by ourselves and we're not really doing it for ourselves. So the more people talk to us, the better, really.Paul Marden: So if you want to talk to us, all the usual social channels that we normally talk about, but also send us email at survey@rubbercheese.com. Both Oz and I will get that. And really keen to spark the conversations and see where it goes from there.Oz Austwick: Yeah. And if we bump into each other at an event or you see me, give me a shout, I'll buy you a coffee. I mean on him, obviously.Paul Marden: Of course. So your episode number one on skip the queue, how was it for you?Oz Austwick: That was all right, actually, wasn't it? Yeah. Okay. I mean, hello. Let's, let's see. Well, I enjoyed it.Paul Marden: I've enjoyed it. Not quite the same as talking to Kelly, but not the same. Not better or worse, just different.Oz Austwick: I'll take that as a compliment.Paul Marden: You take it however you like, mate.Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm. The 2023 Visitor Attraction Website Report is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the report now for invaluable insights and actionable recommendations!

On 6th May 1682, HMS Gloucester struck a sandbank off the coast of Norfolk and sank. 250 men lost their lives. The ship had been carrying a very important person, the king's brother James, Duke of York. Some people even think he was to blame! The ship was rediscovered in 2007 and has been described as "the single most significant historic maritime discovery since the raising of the Mary Rose in 1982" ( Claire Jowitt, University of East Anglia) . Links to more information * https://stuarts.exeter.ac.uk/education/moments/exclusion-crisis/* https://www.rmg.co.uk/stories/topics/hms-gloucester-shipwreck-history-james-ii* https://www.gloucestershipwreck.co.uk/exhibition* https://www.theguardian.com/science/2022/jun/10/hms-gloucester-wreck-of-royal-navy-warship-sunk-in-1682-identified-off-norfolk-coast Book Mentioned: Samuel Pepys and the Strange Wrecking of the Gloucester. A true restoration tragedy by Nigel Pickford, published by History Press Tour Information www.BritishHistoryTours.com Patreon Join and get all the history lover benefits mentioned plus lots more at www.Patreon.com/BritishHistory This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit philippab.substack.com/subscribe

Gary Cooke talks to Mary Rose Callaghan about her memoir The Deep End by Senior Times

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends on 17th April 2024. The winner will be contacted via Twitter. Show references: https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn't know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://www.rubbercheese.com/https://www.linkedin.com/in/kellymolson/Kelly Molson is the Founder of Rubber Cheese, a user focused web design and development agency for the attraction sector. Digital partners to Eureka! The National Children's Museum, Pensthorpe, National Parks UK, Holkham, Visit Cambridge and The National Marine Aquarium.Kelly regularly delivers workshops and presentations on sector focused topics at national conferences and attraction sector organisations including ASVA, ALVA, The Ticketing Professionals Conference and the Museum + Heritage Show.As host of the popular Skip the Queue Podcast for people working in or working with visitor attractions, she speaks with inspiring industry experts who share their knowledge of what really makes an attraction successful.Recent trustee of The Museum of the Broads. Our guests:Paul Wright from Made by WagAndy Povey from ConviousLooking forward to 2023: Key digital trends attractions shouldn't miss out onBernard Donoghue from ALVASeason finale, with Bernard Donoghue!David Hingley from BOP ConsultingVisitor Experience restructure at Tate, with David HingleyPaul Griffiths from Painshill ParkThe transformation of Painshill Park, with Paul Griffiths, Director of PainshillRoss Ballinger from Drayton ManorThe importance of building a great social community and process behind rebranding a 70 year old attractionDanielle Nicholls from Alton TowersThe importance of building a great social community and process behind rebranding a 70 year old attractionRachel Mackay from Hampton Court PalaceThe importance of Sector Cooperation with Carlton Gajadhar and Rachel MackaySophie from Eureka! The National Children's MuseumHow to write a website brief that agencies will thank you for, with Sophie BallingerElizabeth McKay, CEO of the London Transport MuseumDeveloping a culture of innovation, with Elizabeth McKaySimon Addison from The Roman BathsHow introducing variable pricing increased revenue by 2.3 million, with Simon AddisonDominic Jones from The Mary Rose and Portsmouth Historic DockyardAttraction partnerships and rivalries, with Dominic Jones  Transcription:  Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions.Paul Marden: On today's episode, I'm joined by my co host, Kelly Molson, founder of Rubber Cheese, as well as a group of returning guests to the podcast. This is Kelly's last episode as the host of Skip the Queue as she's leaving rubber cheese after 21 fantastic years of the agency. Today we'll be turning the tables on Kelly as the guests ask her the icebreaker questions. We'll also be looking back at the impact the podcast has had as some of our guests share their experiences of appearing on the podcast with Kelly.Kelly Molson: If you like what you hear, subscribe on all the usual channels by searching Skip the Queue.Paul Marden: So, how you doing?Kelly Molson: I feel slightly. I feel slightly apprehensive. You just said, like, are you ready? Have you got your tissues ready? Like I have. I'm prepared.Paul Marden: Good. So, listeners, today is a big episode, as well as being on 99th episode is also Kelly's last episode as the Skip the Queue host. Yeah. So many of you will know that after 21 years heading up Rubber Cheese, Kelly has decided to spread her wings and move on to pastures new. Paul Marden: And while this is news from many of the listeners, I've had a few months to prepare for this. So I've been thinking long and hard about this episode of what can I do? And I thought it'd be nice to look back at some of your best bits, but I didn't feel like I should do that on my own. I actually thought the best way of looking back at your best bits are to bring your best bits back to us. So I'm just gonna admit a load of people that want to join the edge.Kelly Molson: Oh, no.Paul Marden: So we have got a host of po face and audience members that are going to join us today.Kelly Molson: I'm going to cry already.Paul Marden: Excellent. I've done my job to start with straight away, so everyone's joined us for a virtual leaving party. So I hope you've got your whatsits in a bowl and your cheese and pineapple ready for you as we look back over some of your best bits and enjoy a Skip the Queue episode at its best. And so, for those of you that are listening and not watching, first of all, where have you been? These aren't facestrail radio. You should be subscribing on YouTube and watch these lovely people. But if you're listening, let me introduce you to the host of people that are joining us. We've got Andy Povey from Convious. We've got Bernard Donoghue from ALVA. We've got David Hingley from BOP Consulting. We've got Rachel Mackay from Hampton Court Palace. Sophie Ballinger from Eureka!Kelly Molson: You're supposed to be on holiday.Paul Marden: Sophie from Eureka! The National Children's Museum. We've got Ross Ballinger from Drayton Manor. We've got Dominic Jones from the Mary Rose. And we've also been joined by some of your lovely Rubber Cheese colleagues that wanted to say hi and goodbye.Kelly Molson: Look at everyone's beautiful faces. Oh, God.Paul Marden: And the tissues are going already.Kelly Molson: Do you know what? Just before I came on, I was like, I'm not going to cry. I am completely in control of today. If it was yesterday, I would have cried, but I'm completely in control today. I am not in control at all.Paul Marden: So, long time listeners will know that we always start off with an icebreaker question. And Kelly never tells the guests what the icebreaker question is in advance. So I'm afraid, Kelly, it's your turn. Bernard, you're going to kick off for us today. Would you like to ask Kelly your icebreaker question? Bernard Donoghue: Thank you. Claudia Winkleman. I'm delighted to join this episode of The Traitors. Paul Marden: Have you got the fringe to be Claudia? I'm sorry.Kelly Molson: No, we have not.Bernard Donoghue: Kelly, it's World Book day tomorrow. You've received short notice. What book do you go as to work, please?Kelly Molson: Oh, I would. I'd have to take one of my daughter's books. So she has got this book called Oh, no, George. And it's about an incredibly naughty dog with. He's a ginger dog with a very long nose. I would have to dress up as George because he doesn't do himself any favours. He hopes that he's going to be good, but he's just. He can't cope with being good and he eats all the cake and he knocks over all the tulips in the house and he's incredibly lovable, but incredibly naughty. So definitely George. That's me. Right.Bernard Donoghue: It's a lovely insight into your personality. Paul Marden: Perfect. Kelly Molson:  Great question. Paul Marden: It is a great question. I hope you're ready for a few more because we've got some of these lined up for you. So the next. The next person that's going to join us, unfortunately couldn't be here today, so they sent me a little message that we'll play now.Paul Wright: Hi, Kelly. Remember me? It's Wag here.Kelly Molson: This is my old co founder.Paul Wright: My question to you. If every time someone clicked on a website and it made a sound. What noise would you want it to make?Kelly Molson: Oh, it has to be a big old fart noise, right? A real big wet one, like a whoopee cushion. Fart noise, please. Thank you.Paul Marden: So, Mrs. Marden, over breakfast this morning, as were talking through what I was going to talk about, said, oh, she's just going to say wet fart, surely.Kelly Molson: Absolutely.Paul Marden:  She knows you so well.Kelly Molson: She's my level Paul Marden:  Completely. Next up, we've got Mr. Andy Povey. Andy Povey: Hi, Kelly. It's been a while. So I'm very pleased to be here, but not for the reason that we are all there for. We spend a lot of time on the road, travelling around for our jobs. So my question is, what's your favourite motorway service station and why?Kelly Molson: I tell you what, Peterborough motorway service station. Because I know that I'm probably an hour from home then, so I'm nearly home. I've had a good few coffees in Peterborough service station.Andy Povey: I've not tried that one, I must admit.Kelly Molson: I mean, I don't know if it's up there with, like, the best, but, you know, I just. I know that I'm going to be home soon.Paul Marden: Bit depressing that the favourite motorway service is the one that's closest to home for you. Thank you, Andy. Next up, so here's a surprise. Danielle Nicholls from Alton Towers, you've managed to join us.Danielle Nicholls: So my question to you, Kelly, is you've worked with a lot of attractions and theme parks over the years, but which is your favourite theme park attraction or ride that you've ever been on?Kelly Molson: This is not a good question to ask, is it? Because I'm going to upset people. Danielle Nicholls: You can be diplomatic about it. Kelly Molson: My favourite ride, definitely not those ones that swing and literally make you one of them. My favourite ride. It's really hard. Yeah, it's really hard. Well, I was just trying to think of, like, where do I go with this? But I'm going to go with the one. It was mine and my dad's favourite when I was a kid and it doesn't exist anymore, which is really sad, but it's the Back to the Future ride at Universal.Kelly Molson: Which was absolutely epic and I can remember years ago queuing up like four times on the trot to go on it with my dad and he just. It was just brilliant. Absolutely absolute. I mean, I love that. I love eighties music movies. Yeah. My genre, anyway, but, yeah, that ride was absolutely incredible. Oh, that's amazing. Danielle Nicholls: I never got to do that one so very jealous. Kelly Molson: Good memories.Paul Marden: Paul Griffiths, can you take the floor and give Kelly a grilling? Paul Griffiths: Of course. Hi, Kelly. Good to see you. And good to see everyone else. We know that you love picking up souvenirs and knickknacks on your travels, particularly attractions. So what is your favourite souvenir you've taken away from one of your best tourist attractions?Kelly Molson: I've got them all here. Look at them. I've got my bounty on my desk.Paul Griffiths:  The show and tell answer then, isn't it?Kelly Molson: Look, I've got. Yeah. Okay. What's my favourite one, though?Paul Marden: For listeners, hey can't see you picking up a dodgy eighties ice cream box.Kelly Molson: This is my ‘80s. It's a Bijam economy vanilla ice cream tub, which my parents were obviously really keen on feeding us well as a child. But in it are, I mean, hundreds and hundreds of rubbers that I've collected from different places and attractions over the years. And they smell. I wish this was smellyvision because they absolutely smell divine. There's so many in here. But I think, again, this is. And this is for memories. I'm going to go with this one and it's really old. This is my Thorpe Park rubber.Paul Griffiths:  Very classic.Kelly Molson: Isn't it great? So it's got the Thorpe park rabbit on it. Rangers. Danielle Nicholls: Is it the Thorpe Park Rangers? Kelly Molson: Yeah. Yeah. Thorpe Park Ranger. Yeah. Thorpe Park. So that was, again, that was probably the closest attraction to the closest theme park to me as a kid, and we used to go there a lot and, like, my uncle used to take me there in the summer holidays. The whole family used to go. So that one has got really good memories. That's a great question, Paul. There's so many in here, though, that I could have chosen.Paul Griffiths:  I didn't age to have them all to hand, though. Kelly Molson: That sat on my desk.Paul Marden: So I promised you that we would try and faithfully stick to the format once you hand the Batman to me. So I'm going to give you a breather from being grilled by everybody. What was your unpopular opinion that you wanted to share with everybody?Kelly Molson: Peas. Peas. Peas are the food of the devil. Peas taint everything that they touch. Sometimes. Nobody tells you that there's peas in stuff on the menu as well. Like, I love a fish pie. Fish pie is delicious. When you open up a fish pie and someone's gone. No, we'll just throw a few handful of peas in there just for a laugh. That's not fun. You can pick them out of stuff, but you can taste them in absolutely everything that they are in.Paul Marden: That's not an unpopular opinion, that's just. That's just a fact. I don't know how everybody else feels about peas, but I'm a pea hater as well.Sophie Ballinger:  Oh, what about cheesy peas?Kelly Molson: No, cheesy peas. Even cheese would not make peas taste appealing to me.Dominic Jones: Wasabi peas?Kelly Molson: No. Danielle Nicholls:  Minty peas? Kelly Molson: No peas. I like beans. Beans are okay. And like edamame beans, which I like peas. But not peas. It's just a very distinct difference.Bernard Donoghue: Nurse. Nurse. She's out of bed again.Sophie Ballinger:  Where do you stand on mushy peas? Kelly Molson: Oh, so far from mushy peas. I did have to cook them once for Lee's old granddad. Oh, God. No.Paul Marden: Guacamole as. Who was it? It was one of the politicians and labour politics. Andy Povey: Peter Mandelson. Paul Marden: There we go. Peter Mandelson went into a fish and chip shop and asked to have guacamole with his fish and chips and it turned out was mushy peas.Kelly Molson: I'd eat guacamole with my chips. That's fine.Paul Marden: So should we go back to grilling you on some.Kelly Molson: This whole episode is just awkward questions for me. Is it great?Paul Marden: You've done this to everybody for 99 episodes. It's your turn to take one. Rachel Mackay from Hampton Court Palace, welcome.Rachel Mackay: Oh, hello. I've decided to go against the grade. I'm not going to ask your revision question because I know you'll just stare blankly at me anyway, so I'm going to go more general. What is your preference, running shoes or dancing shoes? Kelly Molson: Oh, dancing shoes. Dancing shoes all the way. I really miss dancing. You don't get to dance enough when you get older. Dancing is the one thing that I used to really love doing with my friends. Rachel Mackay: I thought you would say dancing shoes because also it gives you a bit of a heel.Kelly Molson: Which I need. No, you're absolutely right.Paul Marden: So the dancing. You'll be able to get them back out again soon because, what, Eddie's two now? Two and a bit. It will soon be birthday party season, where you'll be doing the hokey cokey and you'll be doing the conga.Kelly Molson: And she's already got all my moves. She's already got all my moves. Yeah, she's in the dancing zone.Paul Marden: Excellent. Next up, we've got somebody else that couldn't join us today, so they've sent us another little video to share with you. So this is Simon Addison from the Roman Baths and number two in the hour, top ten paid attractions outside London. And I say, sorry, Dominic.Dominic Jones: He deserves it. He's a great guy. And so is the Roman Baths.Paul Marden: Exactly. You haven't heard what he says yet.Simon Addison: Hey, Kelly, it's Simon Addison here from the Roman Baths. I'm really sorry that I couldn't be with you for the recording today. Before I ask you my ice breaker question, I just wanted to tell you about the impact that skip the queue is having, not just on those people who work in visitor attractions, but those who visit them too. Last month, I was walking around the National Portrait Gallery with Dominic Jones and a visitor genuinely pulled him over and asked him if he was the Dominic Jones from Skip the Queue. Kelly, you have created an absolute monster there.Kelly Molson: I love this.Dominic Jones: That is actually true. It actually happened. We were a bit bemused by it and were worried that someone had set this visitor up, but they genuinely wanted a Korean visitor attractions and had listened to it and I'd obviously said my name a bit too loud to Simon and they came up and asked for a picture. It was completely random, but brilliant.Paul Marden: I'm a little bit heartbroken because I actually genuinely thought they spotted the face and knew you from the YouTube.Dominic Jones: I think it was the voice, but, yeah, no, it was brilliant. It's all because of Skip the Queue, which is Simon's rise had a massive impact on everyone in our industry and actually people who want to join our industry. So you should be really proud. And hopefully that's the last random stranger that stopped me. But it was fantastic.Kelly Molson: Do you know what? I do feel really proud of that.Paul Marden: So, Simon's question.Simon Addison: Kelly, my icebreaker question for you is what is the weirdest piece of advice that you've ever received? And did you follow it? Thanks very much, Kelly, and thanks for everything. Thanks for all the episodes over the years and I wish you the very best of luck with everything.Kelly Molson: I'm trying to think what has been. Do you know, I have been given some advice about public speaking before, which I thought was quite strange. I used to really. I used to get really anxious about public speaking. It wasn't something that was massively comfortable for me. And I had loads of coaching from a really good friend of mine, Andy Loparta. And I don't know if it was Andy. I don't think this was Andy that gave me this advice. I'm pretty sure it wouldn't have been. But someone told me that if you go on stage and you clench your butt cheeks, you can't actually clench anything else. At the same time. And I'm like. I am, though. I'm clenching my butt cheeks now and I'm clenching my teeth so you can. But that's always stuck in my head.Kelly Molson: So I definitely tried it, but I don't know that it helped with my speaking whatsoever. I'm doing it now. Is everyone. Is everyone doing it now? Is everyone trying it? Everyone's doing it.Paul Marden: Standing desk practicing it right now.Sophie Ballinger: Yeah. Start bobbing up and down in my seat. You'll know why. Kelly Molson: There you go.Paul Marden: Lovely segue. Sophie Ballinger from Eureka. Why don't you ask Kelly your icebreaker?Kelly Molson: Hello, duck. Sophie Ballinger: Hello, duck. Hey, I've got a bit of a random one. I think I might have. It might have been asked you this in the agency interview many years ago, but I'm not sure because it's one of my favourites. Who would win in a fight between a badger and a baboon? Kelly Molson: I don't remember you asking me this. Sophie Ballinger: Should have done.Kelly Molson: Badger. I think Badger. Badgers are quite vicious, aren't they? You think the boots. Everyone's shaking their head. Oh, I think badger. I've never seen a live badger either, but I know that they're quite vicious.Paul Marden: We went into South Africa a few years ago and we stopped because we saw a troop of baboons on the side of the road and there were other people watching. So everybody got out their cars and they all stood around. All of a sudden, this alpha male baboon just crosses the road to the car behind us, opens the back door, gets into the woman's handbag when he's rifling through trying to find chocolate and she's sat in the front seat going absolutely crazy. So I promise you it'll be the baboon. So next up, we've got another video. Joining us this time it is Elizabeth McKay, CEO of the London Transport Museum.Elizabeth Mckay: Hi, Kelly. You were the nicest interviewer I ever had. So my question for you is equally nice, I hope. So, when you're getting around London, what's your favourite mode of travel? Is it tube, bus or cycle? Kelly Molson: Oh, I actually prefer to walk, so neither of the above. I know. Sorry. I'm sorry. I like. So I have to get the train in. So my train is the Liverpool street line. So I tend to get off. You know, I go. I'll go to Liverpool street and then I quite like to walk places. I do like the tube. Not gonna dis the tube, especially not to Elizabeth. But I quite like the opportunity to go and see stuff. And I think walking around London, everything feels everything so close together.Kelly Molson: So it's nice to be able to just walk and see things that you wouldn't normally see.Bernard Donoghue: Can I just point out that I've seen Kelly getting out of a disco rickshaw at least three times in the last week.Kelly Molson: Fake news. Fake news.Paul Marden: Now, Kelly, you did say to me that you had a few thank you messages that you wanted to share with people. So do you want to just have a couple of minutes to thank some people?Kelly Molson: Yes, I would. I would like to thank everybody because people have always been so incredibly generous with their time for me, and I'm always so grateful of that. You're generous to come on and talk to me. You're generous to come on and answer my ridiculous questions, but generous to share all your insight and knowledge. And I think especially through the pandemic, that meant an incredible amount to me and hopefully to our listeners as well. It really felt like people were coming on and sharing kind of a real time. This is where we're at. This is what's happening, and this is what we're doing about it. Experience. And it was amazing.Kelly Molson: The pandemic was incredibly difficult for everybody, but for me, the highlight was knowing that I was getting to speak to so many different people and being able to share that with other people as well. And it made it a really special time for me. So thank you for everybody that has ever come on the podcast and answered my stupid questions and shared all of their stuff with me. Thank you. Thank you to all of the listeners. I genuinely could not have imagined. I could not have imagined how well this podcast would go. I honestly can remember the day that I came in, I was like, “We should definitely do this podcast. I've been looking. I don't think there's anything like it. We should do it.” And my team going, “Yeah, how do we do it? I don't know. Let's just do it, though.”Kelly Molson: And this is what happens. I come up with these crazy ideas, and I'm the driver of them, but it's all the people around me that actually make the magic happen. And that is. That's for the podcast, that's for the survey, the report, the agency itself. All I've done is just kind of drag it along and share it with people. It's all the other people behind the scenes that do it. Steve works his magic every single episode. He really does. He cuts out a lot of swearing. The very professional introductions that I record separately to the interviews. Jesus. The amount of swearing that he has to cut out on those is ridiculous. So well done, Steve, mate, you deserve that award winning podcast editor title just for this. And Wenalyn. So Wenalyn down here waving. She.Kelly Molson: I mean, she really is the powerhouse behind the podcast because I'll get you to come on. We'll have a lovely chat. It goes over to Steve for the editor, and it comes back to, well, and she does everything. She does everything. She creates all the graphics. She uploads everything to the, you know, the website, she does the transcriptions, she creates, does all the podcasts, all the scheduling, all of the. All of it. So, you know, she really does do all the hard grunt work behind it. So thank you, Wenalyn. It's been such a lovely. It's been lovely to work with you over the years. Thank you.Paul Marden: Wenalyn wins the award for the longest distance journey into the meeting today because Wenalyn is over in the Philippines. Wenalyn wins this award in every single meeting that we have. So she does.Kelly Molson: She does. There is one more. Thank you. I wanna make, which is to the unsung hero of Skip the Queue. So it's for an old team member of mine, Ashley Mays, because if it wasn't for her, actually, there probably wouldn't be a Skip the Queue. She made this happen, really. Not only did she come up with the name, but she actually got one of our first guests to agree to come onto the podcast. Because I can't tell you how difficult that first season was. If you've ever gone back, it actually launched in July 2019. This podcast, myself and my co founder, Wag, who asked the ridiculous question I answered with a fart earlier. We both used to interview guests, but if you've ever tried to get someone to come onto a podcast and they go, great. Yeah.Kelly Molson: How many listeners and downloads have you got? You're like, none. Absolutely none. No listeners. You are our first guest. Please help us make something magic. That was quite a hard sell. Ashley had a family member who agreed to come onto the podcast, and it was actually Lynne Whitnall, who is the director of Paradise Wildlife Park, which is now Hertfordshire Zoo. She was the biggest name that we could have possibly hoped for in that first series. So really, that was the kind of catalyst for all of the other amazing guests that have come on since. 2019 was a really tough year for Rubber Cheese, and I had to let Ashley go at the end of 2019, and I'll tell you now, that was the single worst thing that I've ever had to do in my whole career as an agency owner, because she was brilliant.Kelly Molson: And I felt like I'd failed her at that time. So I really wanted to make sure that she got a big thank you. She's gone on and done brilliant things. Don't get me wrong, brilliant people always do. But that was genuinely the toughest thing that I've ever had to do. And it's probably my biggest regret of running the agency all of these years as well. So, yeah, big shout out to Ashley. She made a big difference.Paul Marden:  Every agency owner enjoys the fun bits, the launches, the winning new business. Nobody enjoys that bit. But it is this life, isn't it? So, yeah, it was a tough time for everybody, wasn't it? And you said that Ashley came up with the name as well, didn't she?Kelly Molson: She did, yeah. Skip the Queue was all Ashley. I take no credit for that whatsoever.Paul Marden: Amazing.Danielle Nicholls: What a moment that was. That was really touching. Kelly Molson: Thank you.Paul Marden: Keep it together, mate. You've still got a few minutes to go.Kelly Molson: Okay?Paul Marden: So let's segue for some light relief to Ross Ballinger from Drayton Manor.Kelly Molson: Now, I'm not gonna lie, I'm really apprehensive about this. Ross. Ross Ballinger: Hello, lovely. Kelly Molson: Hi, Ross.Ross Ballinger: It's so nice to see and hear you. I feel like.Kelly Molson: Likewise, mate.Ross Ballinger: I've only known you, like, a short space of time but you were such a champion for me and Danielle when you spotted us at theme park award a few years ago.Danielle Nicholls: Really.Ross Ballinger: And we're just so grateful for that. You spotted our passion and our energy for the industry and obviously we just gravitated toward each other. Anything you've done for all the other professionals in the industry as well. So true testament to everything that you've done it just. It's all paid off and everyone loves you and thank you so much for everything on Skip the Queue.Kelly Molson: Oh, mate.Ross Ballinger: No, honestly, I think that was probably one of the best years I ever had in the industry, really, because it, like, it did stem up a couple of things did, like, fall out at the back of it because it got. It got me a little bit of 15 minutes of fame that I really enjoyed. And then I managed to do some presentations with different things and owe credit to you, really, for just, like, putting us in the limelight for a little bit. Kelly Molson: I'm so pleased. I'm so pleased. I just want to tell the story because I met the two of you at the UK theme park awards. It was at Drayton Manor, wasn't it? And these guys are on the table behind me and I've never had such enthusiasm. You two were the light, I mean, that. It was a bit of a. It was a bit of a. It was a. It was a tough crowd, wasn't it? Everyone was quite subdued in there, but used to, like, “Yes,” shouting and just.Danielle Nicholls: Basically every time anyone won, even if it was like, Pleasure Beach or being anyone. We were like, “Yeah, go guys.”Ross Ballinger: We were wooing everybody.Kelly Molson: What awards do should be like. Like, you two were like the Persona of an awards day. It was. It was so good to meet you that day. I had the best day meeting you two, and I just knew that I had to get you both on the podcast, and you were such a little dream team at Drayton Manor. And now, you know, you've set off on your different paths, but it's lovely to see. For me, it's really. I think it's brilliant to see where you're all going and what your good things are.Ross Ballinger: Yeah. Thank you.Danielle Nicholls: That's really kind. Thank you.Ross Ballinger:  Yeah, it was just one of those cases of, like, sat in the right place at the right time and the rest is history. Like, yeah, loved it. Loved the meeting on that day. Instant connection, you know? And you just get an instant connection with someone who shares the same energy and passion and insight, and they understand what you're doing and what you stand for. So, yeah, it was a really good day. Loved it. My icebreaker question, I did have four. Actually, so I don't even know if Paul knows what. I'm going to be honest.Paul Marden: Well, I'm taking the other two that you did send me because they were awesome.Ross Ballinger: I'm going to go with, if you could switch live with any fictional character, who would it be?Kelly Molson: It's a really good question. You need to. You have. You've wrote all these down, right? This is a good one.Ross Ballinger: Yeah. Yeah.Kelly Molson: With any fictional character. I'm trying to think of all the books that I've just thinking about. Well, okay. I've got this thing about reading. Like, if you go on holiday, I like to take, like, a really familiar book with me on holiday that you've read, like, a million times. And I don't know why. I've read The Beach, like, a billion times, which is far better than the film. Like, far better than the film. And I can't actually remember a guy's name in it now. It's gone off my head. But the Leonardo DiCaprio character in the book, I will swap lives with him because I feel like that whole travelling culture, I never got to do that. I wasn't brave enough to do that when I was younger, and I'd really like to go and do it now, but it's really difficult for toddler.Paul Marden: Not brave enough to do that. But you were brave enough to jack it all in and set up an agency 20 years ago.Kelly Molson: Yeah. Should I have done the travelling? Who knows? But, yeah, I think, yeah, I would swap places with him, although he goes a little bit crazy towards the end. I'd take that.Ross Ballinger: Thanks for your long lasting impact on a door. Thank you very much. Love you.Paul Marden: Well said, Ross. Crack and jog. So I'm going to take that and segue off quite nicely now to a video from your greatest fan, my daughter, Miss Amelia Marden. She wanted to be part of this, but she's busy at school today, so she sent you in a question and she said,Amelia Marden: Hello, Kelly. I've seen the video of the roller coaster you and dad went on at Drayton Manor. My question is, what is your favourite sort of roller coaster? Vertical drop or a loop de loop? Love you from Amelia.Paul Marden: For listeners. I kept it together on that roller coaster. There was no noise. I was completely composed. Everything was fine until it started moving at the beginning.Kelly Molson: So was this. No, hang on a minute. Was this the, this was the in the Viking. This is the Viking one, wasn't it? Because we've been on two roller coasters together. And the second one, it was in the rain and there was a lot of screaming in my ear as well. The first one was. Yeah, the first one was relatively screamy as well. What is my favourite? I like the shock of a drop. I do like a loop a loop. I'm cool with those. But there's something about like that. There's a, there's a motion sickness thing with me that is a bit. So the drop one I quite like. And again, this has got another good memory of my dad is that is Terra Towers. He loves the Terror Towers drop so much.Kelly Molson: My dad's got this thing in his head about taking Edie to Disney. Like my dad. My dad best in, he'll be when she's five, he'll be like 76. So, you know, he's getting on and he's like, that's my cutoff point. We're going to go to Disney when she's five, whether we all like it or not, because I can't do it any older than that. And he's like, we're going to go on Terror Towers, aren't we, Dad? I don't know if you should, dad. It's almost, I feel like maybe it was trigger of a heart attack. I don't know. A bit worried. But he's adamant that he's, you know.Paul Marden: He's going to Edie's five and we're taking them on to Terror Towers.Kelly Molson: Maybe it's going to work, Dad.Paul Marden: I think we don't need to set dad's expectations, teacups. And it's a small world and that's about it.Kelly Molson: Yeah, I'll have that chat with him.Paul Marden: And we have got a message in from Mister David Hingley.David Hingley: So I sit in a lot of meetings with Kelly, either in person or online, in her role as a trustee at Museum of the Broads. And it's usually not as dramatic as it might be. We talk about steamboats, coal, and our upcoming Pete exhibition, which is fascinating but can lack a bit of drama. So my question is, if every time you enter a room for the rest of your life a piece of entrance music plays, what piece of music are you choosing and why?Kelly Molson: Oh, my God. I've never thought about this question. This is a great question. Why has everyone given me really good questions now that I'm leaving? You idiots.Paul Marden: David is promising to play this at every future trustees meeting. As you arrive, he'll have Spotify on the phone ready to play.Kelly Molson: What would be my entrance music? I feel like it's got to be something. It's got to be something dancy where I can get my groove on. So I feel like. Like this someone's. Loads of people have probably said this, but I feel like. Like here comes the hot stepper. Would be a good one for me because I can, you know, I can drive in. Here come the odd stepper, you know?David Hingley:  I'll record the next trustee meeting museums of the broad and circulates to this group.Kelly Molson: Oh, please do.Paul Marden: Thank you, David.Kelly Molson: I'll tell you what. I'll do it at the AGM. I'll dance in at the AGM.Paul Marden: So last up, we have Mr. Dominic Jones from the Mary Rose, who, along with Portsmouth Historic Dockyard, the third most popular paid attraction outside of London in the hour list released yesterday.Dominic Jones: Yeah, very happy about that. Very happy.Paul Marden: I can take you one better because still the undisputed most listened to podcast guest on Skip the Queue as of yesterday. Wow.Dominic Jones: I honestly can't believe that.Paul Marden: I know, I know. It's not as if you haven't dined out on that fact several times before.Andy Povey: He doesn't like to talk about it, Paul.Kelly Molson: He's so shy, doesn't he? Dominic Jones: I am shy. I don't talk about myself. That's incredible. What did you say number one?Paul Marden: Number one by country mile, I might say.Kelly Molson: Yeah, by nearly a hundred downloads, actually.Dominic Jones: Oh, well, that's fantastic. I'm absolutely honored about that. I have to say, I am so sad that Skip the Queue with Kelly is coming to an end because it's kept me company on many a motorway journey, on many a day when I've had a really tough day at work and thought, you know, what's going to cheer me up is Skip the Queue. Because not only do you motivate and inspire the next generation, like the person that sort of bumped into me and Simon, but you also motivate, inspire all of us. And actually, without Skip the Queue, and to be fair, ALVA as well, I don't think I'd have this amazing network of friends and colleagues that really keep me sane in some of the tough times.Dominic Jones: So I know we often talk and Bernard talks about how visitor attractions are like sort of the fourth emergency service, I would say, when it comes to working in a visitor attraction, you and ALVA. So Skip the Queue and ALVA are the emergency services, because without you, I don't think we'd be sane. Absolutely. You've made such a difference to my personal life and I can't thank you enough. But for an icebreaker question, one of the things that irritates me on Skip the Queue is you can tell who Kellys favourites are. So if she has someone from the zoo and she likes them, whats your favourite animal? Or someone from a theme park, whats your favorite ride? And then she gets people that she just asks really difficult icebreakers. So I was thinking, how can I get the most random, hardest icebreaker?Dominic Jones:  And I was trying to remember, but when I was a child in the eighties and nineties growing up, a lot of my friends had Sky TV. We couldn't afford Sky TV. We had BBC One and BBC two. Well, on Sky TV there was this thing called WWF. Now, this was before the Internet. So I went to the library and worked out that it was about looking after animals. Turns out it wasn't. It was actually wrestling. And so I used to sort of been in the playground, talk to my friends, but never ever watching it, never really understanding it. So I'd be in my bedroom. I was very young at the time, pretending to be a WWF wrestler. I was the praying mantis, because I did watch BBC 2 a lot. Mantis, one of the very strongest animal in the animal kingdom.Dominic Jones: But if you were a wrestler in the WWF, what would be your wrestling name?Kelly Molson: I used to love the wrestling.Dominic Jones: I bet you did. I bet you did.Kelly Molson: I did. We went. So they did the one in the UK. They did the royal rumble and I had the finger and everything. Yeah. I used to like the bushwhackers and rowdy Roddy Piper and Jake the Snake. I was well into it. I was really into it. Yeah. I was not cool at school until I was well into the wrestling. So what would be my wrestling name?Dominic Jones: Yeah. And why?Kelly Molson: The trouble is, I'm a bit of a lover, not a fighter, so don't think I'd actually make a very good wrestler. I'm not actually that aggressive. Looking at me as if I've said something crazy, then I'm not a fight. I might have a fiery temper, but I'm not a fighter. Oh, God. It's. I don't know what rhymes. Like, Kelly's a really rubbish name to rhyme stuff, but Kick ass Kelly, it's rubbish, isn't it?Dominic Jones: Good, that'll do.Kelly Molson: Okay. Kick ass Kelly. Yeah. I don't know what would be my costume. There'd definitely be some neon in there. I feel like I'd be like the eighties girl. Like neon leggings and leg warmers and stuff. Yeah.Dominic Jones: And maybe some fire in the background as well, just to spice it up. Yeah.Kelly Molson: Yeah, maybe.Paul Marden: I reckon there's got to be some cheese in there as well. You need some. You need some cheese in that wrestler name, ain't it?Kelly Molson: There's not many cheeses that begin that, like, rhyme with Kelly either.Dominic Jones: The worst ever icebreaker. I've ruined it.Kelly Molson: Good question. No, I like it.Dominic Jones: Oh, I should have done. What's your favourite boat? That's what I should have done.Paul Marden: Oh, come on then.Kelly Molson: What's my favourite boat? Well, it would have to be the falcon or the. Can't remember the name of the other one.David Hingley: Well, the other one.Kelly Molson: Is it the Marsh Harrier?David Hingley: That's the one.Kelly Molson: There you go. At the Museum of the Broads is a wonderful museum. You can also take your family out on a little boat trip. It's also dog friendly as well, you know, bring all your friends.Dominic Jones: Great. Plug in one of your recent episodes. I was listening and thought about booking a holiday. It was a great plug in the last episode. You did?Kelly Molson: Well, if you do fancy a little holiday trip to Norfolk, you know, there's a little holiday cottage that you could. You could hit me up for, Dominic. So just, you know, let me know.Dominic Jones: Absolutely.Paul Marden: I reckon I should have got 20 quid in my pocket every time you mention that guest house.Kelly Molson: I really hope that someone books someday and they're like, “We heard it on Skip the Queue.” “Yes! It worked.”Paul Marden: They'll insist on a discount. Thank you, Don. That was amazing. If any of our listeners would like to support any of the other guests and boost their listener figures to compete with Don, I'm going to put the details of everybody's episodes in the show notes, because frankly, Dominic Jones: Why would you do that?Kelly Molson: That's mean.Dominic Jones: Why would you do that? Surely this is the end now. Number one, the end.Paul Marden: We're talking load of nonsense and I need to put something in the show notes. So I thought I'd put the episodes that everybody was in on the show notes. Can you exclude one, Paul? Oh, I'm sure I can, yes.Dominic Jones: I think yours is okay, Andy. I wouldn't exclude you. Yours was a great one. Paul Marden:  So they'll all be in the show notes. And lastly, all of our guests asked to pick a book that they love. So Kelly, what's your book?Kelly Molson: I read this book right at the very start of my agency journey. A very good friend of mine, he's been a coach of mine for a number of years, said that you should read this book, and it is How to win friends and influence people by Dale Carnegie. It's a very old book, but it is a classic. And this book opened my eyes and ears. So it really taught me how to understand and listen to people. And I think for me, building an agency like we have over the years, so much of that comes down to listening to people, understanding what their challenges are. You know, we have to network. You know, a lot of what we do is based on reputation and how likable you can be and all of those kind of things.Kelly Molson: And this book really gives you an understanding of that, about what it is to be likable. And you shouldn't have to teach this to people. Like, really, it's pretty common sense, but, you know, it can be difficult for people to understand, like, why you should listen to people and why you should just let people talk. And I think a lot of the things that I learned from this book, I have applied to the podcast, so I just want to read out a little synopsis. Well, some of the things that I think are really important about how you listen to people, and it's. It's about becoming genuinely interested in other people.Kelly Molson: And I hope that has come across in this podcast, because every single person that has come on and shared with me has just given me so much to think about, and I've learned so much from you all. It teaches you to smile, like smiling is just so important. I've always been amazed at how many people that don't smile back when I smile at them when I'm out walking the dog in the morning. Just smiling is the simplest thing that you can do to connect with somebody. Remembering people's names. Remember that a person's name to that person is the most important sound in any language. Make sure that you can just remember people's names. Be a good listener. Encourage others to talk about themselves. And I hope that I've done that. I've always hoped this podcast, you know, it's not about me.Kelly Molson: It won't be about Paul. It will be about all the guests that come on and still continue to come on and talk to us about their stories and their challenges and their initiatives and all the brilliant things that they do. And I hope that I have gone above and beyond in making other people feel important. And I hope I've been sincere in doing that as well because it is all about you. You all make this podcast amazing and I genuinely am so grateful that you've allowed me into your ears and allowed me to share everybody else's stories in a really fun way. So thank you.Paul Marden: Kelly, that was really. Yeah, awesome. Listeners. If you'd like to win in Kelly's book, then head over to the show announcement on X and retweet as saying, I want Kelly's book. That just leaves me to say that we are busy planning season six now. Wanlyn and I met yesterday with Oz to start brainstorming ideas for what we can do in season six. If you've got ideas, then send them in. Let us know on Twitter. We'd love to hear those X, I should say. If you would like to appear in an episode, let us know, because I love to interview people. So let us know if you'd like to come onto the podcast, that would be amazing. That's about it from all of us here today. So I want to thank my lovely co hosts, the Skip the Queue alumni.Paul Marden: I want to thank the rest of the Rubber Cheese team that came along as well. I want to thank you, Kelly, for everything that you've done for us and thank the lovely listeners. I look forward to seeing you all in the next episode of Skip the Queue.Kelly Molson: Thank you so much. This is amazing. Thank you. Kelly Molson: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.   The 2023 Visitor Attraction Website Report is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the report now for invaluable insights and actionable recommendations!

In episode 92 of the UK Travel Planning Podcast, we explore the coastal city of Portsmouth, England, with our special guests, Kevin and Pauline Patterson! Listen in as they share insider tips and recommendations for exploring the rich history and vibrant attractions of Portsmouth. From the iconic Mary Rose to the historic dockyards and scenic harbour views, this episode is packed with valuable insights for anyone planning a visit to this charming city. So, grab a cuppa, sit back, and let's embark on a virtual tour of Portsmouth with Kevin and Pauline.Guests - Kevin and Pauline PattersonShow notes - Episode 92Listen to these episodes next:Episode #03 - Visiting York  Episode #20 - Exploring the CotswoldsEpisode #86 - London like a localSupport the show❤️ Do you enjoy our weekly podcast? We love putting together our shows for you and sharing our knowledge, love of UK travel and practical tips to save you time and money.

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends on 29th March 2024. The winner will be contacted via Twitter. Show references: https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn't know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://www.rubbercheese.com/https://www.linkedin.com/in/kellymolson/Kelly Molson is the Founder of Rubber Cheese, a user focused web design and development agency for the attraction sector. Digital partners to Eureka! The National Children's Museum, Pensthorpe, National Parks UK, Holkham, Visit Cambridge and The National Marine Aquarium.Kelly regularly delivers workshops and presentations on sector focused topics at national conferences and attraction sector organisations including ASVA, ALVA, The Ticketing Professionals Conference and the Museum + Heritage Show.As host of the popular Skip the Queue Podcast for people working in or working with visitor attractions, she speaks with inspiring industry experts who share their knowledge of what really makes an attraction successful.Recent trustee of The Museum of the Broads.  Transcription:   Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. In this new monthly slot, Rubber Cheese CEO Paul Marden joins me to discuss different digital related topics. In this episode, we're answering your questions from the 2023 Visitor Attraction Website Report, asking what more you'd like to see in this year's survey and sharing more on how you can get involved next time. If you like what you hear, you can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Hello.Paul Marden: Well, hello.Kelly Molson: This is nice. So the two of us haven't been together for a podcast episode for a while.Paul Marden: It does feel like, well, happy new year to start with.Kelly Molson: Way too late for that malarkey. We've just been busy, haven't we've got lots of exciting projects that are coming to. Well, I don't like to say the end, but they're coming to point of launch.Paul Marden: The launch, yeah. The exciting bit.Kelly Molson: The very exciting bit. So we've all been pulled here, there and everywhere. So I've had lovely guests to speak to and you've had a little bit of a break from this. But we're back. We're back.Paul Marden: Absolutely.Kelly Molson: And we're going to start like we always do with these ones. With what attraction have you visited most recently and what did you love about it?Paul Marden: I have been to Mary Rose Museum and I went with a bunch of nine and ten year olds. We basically went down there for the Kids in Museums Takeover Day. It's one of the kind of showpiece Kids in Museums events that they run every year all around, putting the ownership of the museum into the hands of kids. I managed to wangle my way to Mary Rose, which is relatively close to me. And I took my daughter's class, who I run a coding club for. So interestingly, theme around our coding club this year is all around the arts and how you put art into StEm and make it steam just like an amazingly.Kelly Molson: I can't believe how well that's worked out.Paul Marden: It gets better. The very first session of our club was all about what is the job of a museum curator. And so we took that theme and went and took over the Mary Rose and became curators for a day. So the kids got to go around the museum and have fun and see all the cool stuff that's going on there. They did the 3D Dive, the Mary Rose experience, and it was amazing watching a bunch of nine and ten year olds reaching out and popping these bubbles that were on the 3D screen in front of them. And then they went off and they designed their own interactive display around whatever was the thing that excited them about the museum.Paul Marden: So there was lots of dog themed ones because there's a dog that is the kind of subject of a lot of the kids stuff focused around Mary Rose. But there was all different sorts of interactive displays, augmented reality within the glass lift that looks onto the Mary Rose and how you could gamify it. The kids just had a whale of a time and I just strolled around the museum and watched them having fun and say, that wasn't a tough day at all.Kelly Molson: I'm actually really jealous as well because were due to go and then you got the opportunity to go because of that thing happening and I still haven't been.Paul Marden: I know. And it's an amazing place. We had so much fun. They welcomed us. We had all the education department looking after us and making us feel special. It was just such a brilliant day. Apart from trying to park a minibus with 15 kids somewhere near the Mary Rose, which scared me whitlets.Kelly Molson: Oh, you actually drove a bus?Paul Marden: I did not drive the bus, no, I was a navigator. I had to find the parking spot. It's a level of responsive.Kelly Molson: You were bus driver dad as well that day.Paul Marden: There's a character in Peppa Pig, isn't there? I can't remember who she is, but she works in the supermarket. She drives the minibus.Kelly Molson: This rabbit is the hardest working rabbit you'll ever meet in your whole.Paul Marden: Exactly.Kelly Molson:  No, I'm going to put her on par. Sorry, I'm actually going to put her on par with Mrs. Rabbit, who has got hundreds of kids who doesn't work, but she has to look after those. So she is probably the hardest working rabbit that you'll ever find. So there you go. Digress into Peppa Pig. You can see where my world is right now, can't you? That just gave you an insight into where I'm spending my time.Paul Marden: So tell me about where have you been recently?Kelly Molson: I have been recently to the Museum of the Broads. I don't ever really spoken about this on the podcast that much. But I am a trustee of the Museum of the Broads and it is a lovely museum. It does not get as much love and attention as it should. So I felt that today was a good opportunity to highlight it. It's wonderful. It's on the broads, obviously, it's in Stallham. And it is such incredible value for money because you can buy a ticket to the museum and a boat trip. And the boat trips are phenomenal. Last year these were really popular, so they introduced some afternoon evening boat trips where you could go and spot kingfishers because that stretch of the broads is absolutely like prime Kingfisher viewing area.Kelly Molson: I have only ever seen one Kingfisher out in real life, and they're so quick, like it was a flash of blue and I didn't have my glasses on it. She wasn't going to see anything in great detail. That is incredible. On one of the trips last year, on the boat trip, they saw ten kingfishers. It might have been the same kingfisher, just like, who knows? I'm going to say ten. I'm going to take the ten. But the museum itself is wonderful. Some of the artefacts they have there are just really fun and really engaging. And obviously they've got lots of information about the boats and the broads themselves and what the broads were traditionally used for and how they've developed over the years. It's a lovely little museum. It's volunteer led. They have, I think, two or three members of paid team there.Kelly Molson: So much work goes into the management and the development of those museums when it's volunteer led as well. So it's lovely. It is really lovely.Paul Marden: We both started doing trusteeship type stuff at the same time. So I started at Kids in Museums because I wanted to see a broad view of things. You started at Museum of the Broads because you wanted to see the inside running of the museum itself. What has the experience been like for you?Kelly Molson: It's so different. It's such a different environment to what I'm used to. So, I mean, it won't surprise you to know that museums are not quite as dynamic as an agency, or they're just not as fast paced as an agency. So I think the speed at which some things happen is I find it a bit of a challenge, if I'm honest, because we're used to kind of going, should we try this? Okay, let's talk it. Okay, great. Let's not someone run with it. And it's sort of just, I don't know, there's a speed at which stuff happens in an agency that it's incomparable to any other organisation. So it's nice in some ways that kind of take a bit of time to kind of think things through. I've really enjoyed understanding about all of the different facets that are required within an agency, within a museum. Sorry.Kelly Molson: And the things that you have to understand about. Even when we had an office, there's a level of HR and a level of safety management that you have to do, but it's a whole other level when it's a museum and you've got members of the public coming along. So that's been really interesting to understand and learn about. I've really enjoyed kind of looking at how they're developing certain areas of the museum as well. So when there's a new exhibition that's on. So last year, the Pippa Miller exhibition launched. Pippa Miller was a really famous artist that was connected to the broads, and the museum was entrusted with some of her artwork when she passed, and it's the only place you can come and see it. It's a wonderful exhibition.Kelly Molson: So understanding about how those exhibitions are developed and put on and watching those happen as well. And there's another one this year that will happen, which is an exhibition on peat, which I know that probably doesn't sound that interesting, but it really is my mate Pete. No, not your mate Pete. No, actual Peat. Peat soil Pete. So, yeah, that's been really nice to see and kind of understand how those things progress and are developed and the ideas that go into them. It's fascinating.Paul Marden: Cannot imagine the effort that goes into curating a whole exhibition like that.Kelly Molson: It's vast. And I will give a huge shout out to Nicola, the curator at the Museum of the Broads, because she works tirelessly there to just bring these stories to life. That's essentially what they do. They bring the stories of the broads to life. This is a little plea from me, actually. A little shout out to everyone that's listening. If everybody listening to this podcast, I mean, we get hundreds of people listen to these episodes. If everyone went and bought a ticket from the Museum of Broada that's listening to this episode today, it would make such a massive difference to that little museum. So if you are thinking about booking a little staycation this year, head to Norfolk, get a ticket to the Museum of the Broads, go and check out the broads themselves.Kelly Molson: It is just a wonderful experience to go and see that museum and take a boat trip down the broads.Paul Marden: There's a very nice place nearby to stay as well, isn't?Kelly Molson: Yeah, I mean, a certain podcast host does have a lovely little place in Norfolk that you could rent out, which is literally 25 minutes from this museum as well. Just heads up. Paul Marden: Incidental.Kelly Molson: If you want to give me a shout, I can put you in the direction of 28 Millgate. Or you could just search that on Google. No, honestly, genuinely, if you are thinking about having a staycation and you're heading that way, put it top of your list because it's a lovely afternoon out. Thank you. Thanks for listening to my podcast.Paul Marden: So what are we actually talking about today then?Kelly Molson: In this episode, we are going to be answering some of the questions that we've received from the 2023 Visitor Attraction Website Report. So, as you can imagine, we launch the report, we do the survey. All you lovely people fill in our survey for us and we launch the report, which gives you an analysis of what that survey data has meant. And it's a huge undertaking. It really is a huge undertaking. And I don't say that lightly. It's massive. It takes over our whole lives. And there is so much data in the report that we send out, but there's always questions, there's always more, and there's always more that we can do as well. And I think it just is an awful lot of work. Right.Kelly Molson: So what happens is we launch it goes out, people digest it, and then they send us emails and they say, “This is really great. Thank you for this bit. Is there any insight into this thing?” And there's quite a lot of those emails that come in and most of them we probably can answer. It just, again, takes a bit of work to go back and look at the data and crunch the data and see if there is any answers to those questions. So we have had some of these questions in and we thought, well, let's do it as a podcast. And then everybody can hear the answers to these questions because it might be something that other people are thinking about as well.Kelly Molson: So we're going to talk through some of the ones that have been sent in, and then we are going to give you a bit of a heads up about what's happening with this year's report and survey and talk a little bit about that. Sound good?Paul Marden: Does sound good. I need to get my geek hat on my numbers. Geek hat.Kelly Molson: It's time for Paul to nerd out. I will be asking the questions. Paul will be nerding out on the answers. Right. Okay. One of the questions we had in was how many respondents were return respondents from 2022 to 2023?Paul Marden: Yeah. This was a question that somebody asked in relation to. They saw some changes, I think it was in terms of ticketing systems that were being used and they wanted to know, “Oh, if there's been a change in the ticketing systems that were used, could that because we've got different group of people, or is it the same people changing systems?” So, yeah, I dug into that. It was actually relatively hard to figure this out because what people type in as the name of their attraction is not always exactly the same. It's sometimes different people, sometimes they'll write the same name in a slightly different way. So actually, comparing apples with apples turned out to be quite challenging and I had to change some of the data to normalise it between the two groups.Paul Marden: I could see they were the same attraction, although their names were subtly different. What I worked out was two different views of the same thing. But essentially, in the 2023 data set, 20% of the respondents were return respondents from the previous year. But of course, the 2023 data set was much bigger than the 2022 data set. So if you look at it from the other direction, how many people that filled in a survey in 22? Filled in a survey in 23? It's 50% of the 2022 respondents replied in 2023. So we had a good return rate? Yeah, for sure. But there was 50% of people didn't reply. So that made me think, there's a job of work to do this year.Kelly Molson: Where did you go 50% of you. Cheeky little monkeys.Paul Marden: And they vary. Some of them are smaller institutions, some of them are much bigger institutions. There's the reasonable amount of movement of people in the sector, isn't there? So you can easily imagine. Actually, there was an interesting one there, isn't it? What if I were to match the names of the respondents? Did we actually get a reasonable number of returners, but they were in a different job with a different institution?Kelly Molson: Yeah, that's really a good point, actually, because I do know that people, I know people personally, that I know that they've moved on and gone to different places, and actually, some moved out of the sector and moved into completely different roles altogether.Paul Marden: There is a decent cohort of people that returned and responded in 23, but the 23 data set was much bigger. So when you do see swings between 22 and 23, some of that is just a sample size thing with the best will in the world. We talk to lots of people and lots of people respond with data to us, but we have not captured the whole entire set of all attractions in the UK, and so we will get sampling errors out. If one year we sample a different group of people than we did the previous year, the comparisons can be a little bit harder.Paul Marden: If we could just get more people responding and we had more data, then you'll get that the role of chance and the role of sampling errors will have less impact on the data and you'll be able to compare more year on year outcomes.Kelly Molson: Yeah. Okay, well, there's your call out to get involved this year we'll let you know how.Paul Marden: There's going to be lots of those.Kelly Molson: Okay, second question. Can we break down the responses in the other type category? This is an interesting one, isn't it? Because we detailed out as many different visitor attraction types as we possibly could think of or find on internet and gave everybody the opportunity to be able to select what they specifically were, but we still had a huge amount of people put other. What's the reasoning behind that?Paul Marden: Can I give you facts and then tell you what I think the reasoning is? Yeah. So there's some things that I know. Okay. 37% of all respondents mark themselves as the other. It skews when you drill into that 37%. It's a big group of people. It was like the second or third largest group of people in the report itself. They tended to be attractions that had lower visitor numbers. So they were under 100,000 visitor numbers in that other group. So it was about 45% of people were under 100. About 37% were between 100 and a million visitors. Those are the things we know. Then I started having a play with the data.Paul Marden: So what if I were to group those people that were in other because they had the opportunity to type some stuff in for free text box, and could I make a grouping out of that? One thing that I did notice, and this is observation as opposed to fact. Okay. So I could see many of the places that chose other because we didn't allow them to choose multiple types and they were an attraction that had multiple things. So one of them was one of our clients. And they have a historic house. They have a guest house, they have a beach, they have outdoors activities. They've got.Kelly Molson: So how do you categorise yourself based on all of those? Actually, with that client, I probably would have said historic house because that was what I would have put my hat on for that one.Paul Marden: But then I met somebody yesterday. Not too dissimilar. Yeah. Primarily a historic house, but it's a historic house that has a hotel, bar, golf on the site. And if you ask them, it would totally depend on who you spoke to as to what they primarily were. There were people that ran the historic house who would have you believe that they were primarily a historic house, but there were other people that would say, “Well, actually the revenue is generated elsewhere in the organisation and primarily we are a hotel and golf destination and alongside we have a historic house.” So I think there was a nuance in the way that we asked the question, please choose what type of attraction you are. And the only option for the people that had lots of these things was to say other.Paul Marden: And actually, I think going forwards we probably need to say, what are you primarily, and do you have other things and give people the option to choose multiples?Kelly Molson: Yeah, I was going to say, because even if you put multi, it causes the same challenge, doesn't it? Without being.Paul Marden: But when I had to play around with that group and I tried to assign them to things partly based on what they replied on their questionnaires and partly by looking at their websites and having a guess, a lot of them had some element of outdoor activity. A lot of them had food and drink. There was a large group that weren't multi activity. I don't know what a better way to describe those historic houses with other things going on, but there was a decent size of people or decent sized number of attractions that were tv themed and they were primarily a behind the scenes tour or something themed around a tele program. And we didn't have that. There was nothing like that in any of our categorisations.Paul Marden: So again, it just comes down to refining the questionnaire every year to try to improve what we've got. Give people the option to choose multiples and include some other groups. But avoid getting to a point when you look at all the categories we gave, because you mentioned, we gave lots of categories, there was a very long tail. There was a large number of the actual categories where it had one or two attractions within that grouping. And then it's like, is that a meaningful way of slicing and dicing the data? So we have to be really careful not to throw too many categories at it, but at the same time give people some choices.Kelly Molson: Yeah. You also have to feel that the people have to feel that they are included within this as well. So if those one or two people came along and they couldn't choose what they were, would they feel excluded from it?Paul Marden: Yeah. Would they drop out? Because this clearly isn't for me.Kelly Molson: Exactly. I'm all for having more choice in that. It's a tick box. That's fine. There's other stuff that we can take out, don't worry.Paul Marden: And that's because you're not looking at the data. Add more numbers.Kelly Molson: I'm all for cutting stuff out if it makes life easier for people and more people will be able to fill it in and that. But I think that one particular thing is not one that we need to cut back on.Paul Marden: No, I agree with you. Totally agree.Kelly Molson: Were all attractions who responded to the survey paid for, or how do those ecommerce results break down between those that have an entry fee and those that are free? This was a good question.Paul Marden: Yeah, it really was. In many of the questions that we've got, some people chose not to answer us. Within this group, there's a group of people in the whole set of data that chose not to answer this, either because they didn't know or they felt they didn't want to answer the question. But if we take everybody that reported an entry fee, 15% of those people were free of charge. So they ticked the box that said they had no entry fee. That's already a fairly small group amongst the whole data set. So we're asking questions here that zero in on a smaller and smaller group. This sounds like I'm giving excuses before I give you my homework. Yeah. But as the groups get smaller, then the role of chance and sample error means that the data becomes less and less reliable.Paul Marden: And I got to be honest, within that 15%, there was a large number of people that didn't tell us a conversion rate. So you're down into a very small number of people now. 85% of the free to enter attractions didn't tell us what their conversion rate was or said they didn't know or couldn't measure it.Kelly Molson: So that's interesting in itself, because this is some of the things that we've been talking about in terms of the conversion rate and how we measure that effectively, because some of those free museums obviously will have probably smaller teams, less budget, less ability, maybe just less understanding of what we're asking in the first place. My assumption is that they will use off the shelf ticketing platforms that they might not be able to get the conversion rate from. So you've got that limitation in the data that they can actually then supply us because they genuinely just don't have it, they don't know it.Paul Marden: Or because they're free. They don't think about the concept of conversion. But in that instance, how much does it matter the number of people that come to your website and then the number of people that actually buy? If there is no ticketing, if you're free to enter and you don't even need a ticket to pre book to enter, does it even matter? And I would argue absolutely, it definitely does. Because instinctively, I would believe that there is definitely a relationship between the number of people that visit your website and the number of people that visit your attraction. And if you can improve the ratio between those two, you'll get more bookfalls through the attraction.Paul Marden: And even if you're free to enter a considerable portion of the money that you make out of the attraction is going to be from donations, from people walking through the door. It will be food and beverage sales, it will be gift shops, it will be memberships that they join to get other things. All of those things need bums on seats, don't they? If you don't get bums on seats, you don't generate that revenue. But it can be hard, I think, to join the dots between that big number of people that visit your website, hopefully, and the number of people that are actually walking through the door and creating a correlation between, or creating a relationship between the two.Kelly Molson: It's when there's no purchase made from that thing to that thing, there's almost nothing to tie them together.Paul Marden: Yeah, but it makes it harder to think about which, when you're a small attraction in those sorts of circumstances, if it's harder to think about, then it's not going to be a priority for you. But I would argue it would be a super important thing to do because you tweak those. We're all about tweaking the dials, aren't we? We're all about trying to increase. Kelly Molson:  Marginal gains.Paul Marden: Exactly. And in that instance, it can be hard to see the point. But I definitely believe there really is a point to it. If I go one more thing, I would say, and this is where the data.Paul Marden: I don't think the data is reliable, but were into this small group of people that we had, 15% of people say that they were free, and in that group we had a small number of people tell us what their conversion rate was, and it varied. There were some attractions that had a 1% conversion rate. There were some attractions that chose the 5% conversion rate, which was the higher end of the bracket, which was the average over the whole group. I bet you there's more data that would help us to understand what the difference between the 1% and the 5% was. Is it chance or is there something materially different between those two types of institution? I don't know, but there's a debate there.Paul Marden:  And is it valuable for us to investigate that there's only so much time to be able to put to these things?Kelly Molson: Well, I think this is why it's important. Well, this is why we value people asking the questions about the report. This is why we encourage people to give us feedback and to send us these questions in, because it all adds to the conversation and it all helps us make this better and better every year because we can understand what you send us a question and then that gives us an understanding of what's really important for you right now. So we can start to incorporate some of the ways to get the answer to that question into the survey and the report for this year.Paul Marden: Yeah, absolutely.Kelly Molson: So send us more questions. As a midway to this podcast, definitely send us some more questions. You can send them to me, Kelly@rubbercheese.com, or you can send them to paulm@rubbercheese.com but whatever you do, just send them in. And then we can again start to look at how we incorporate some of those questions into this year's.Paul Marden: Yeah, absolutely.Kelly Molson: Okay, next question. It's around ticketing platforms. One question came in and they noted the apparent percentage drop in use of access gamma in the past year. So what we saw was Digitickets and Merack both seemed to kind of hold their share, and they're UK based. With over 70% of the 188 respondents UK based and about a quarter of European. We found it a little odd that there was such a drop here in such a short space of time and wondered if you had any further insight. Interesting one, isn't it, because we all noted that access had dropped off a little bit.Paul Marden: Yeah, absolutely. I'm going to caveat this again. I can go into more depth and understand the differences between the two, but I would caveat it that if we had more responsive, we could be more confident in the reliability of the difference across years. But we've gone from a large, but a sample in 22, a bigger sample in 23. The 23 sample included some of the 22 people. But really, I think what the question I was getting at is how many of those people actually switch ticketing platforms between that group? And I think that is unlikely to be the reason why we saw these changes. Yeah, of course people change ticketing platform, but it's the beating heart of the business. They don't change it on a whim and they don't change them dramatically very quickly. Yeah.Paul Marden: By the way, there's no evidence to this in that respect. There could be changes, but my instinct is it's unlikely to be a wild change on the basis of the number of people because it's just not that easy to.Kelly Molson: No. And we speak to agencies, our own clients have been through these processes, and we know how long they take and we know how embedded those systems are within an organisation and how difficult it actually is to switch from one to another and the time frame that it takes. So I would agree with you.Paul Marden: On the basis of that. I think the differences are more easily explained by we got more different people included. And we're seeing more of what the sector buys. Now, whether, when we get into 24, whether we see another swing again. Well, that's entirely plausible, because the sample sizes, they're not big enough to be statistically valid. They give an indication, but they will suffer from chance in some areas. And it could just be the group of people that we've got, we know within the year demonstrates the usage of the ticketing platforms within the group of people that responded within that year, but unlikely to be comparable across the years. Only 20% of this year's data were responses that had been given in 22 as well. Paul Marden: So we've only got a small group. Within that group the data has changed dramatically in that year, mainly with people telling us they chose an other not listed system. So it was not one of the big ones that were familiar with, and no one reported anything in that group last year. So this is where you know as well as I do, we get people asking us for copies of their data that they've submitted, because there's a big period of timing between when they submit stuff and the report being published, and then they want to see what they did, what they gave to us, don't they? So people remembering what they wrote last year and putting it in again this year, it's no wonder we see differences between the two year groups. Apart from other not listed, which was by far like a country mile than largest number of responses.Paul Marden: The biggest absolute change in the number of responses within the repeating group was digitickets. Digitickets had more people within that returning group saying that they were using their ticketing platform.Kelly Molson: And I can't remember this off the top of my head, but where people are selecting other not listed, are we giving them the opportunity to write who they are using? So did we give them an open.Paul Marden: Such an unfair question? I can't remember the answer.Kelly Molson: I genuinely can't remember. But if we didn't, well, then we need to, because that space, I mean, there's a lot of ticketing platforms already, but there are new ones popping up all over and there are ones that are specifically focused on accessibility for an example. There are ones that are relatively similar in terms of what they're doing to everyone else, just packaged up in a different way. So it would just be interesting to see some of the names that people were putting forward and where people are swinging to. Kelly Molson: We know that there's Tessitura, for example, and Spektrix that are used quite predominantly in theatre world now. People have always talked really positively about those two platforms and it would be interesting to see if they are looking to make that transition over into the attractions world.And maybe some of these people are starting to kind of move over to those. Who knows?Paul Marden: There's a few systems lots of people know about because they're not just pure ticketing, are they? They're ticketing. So they manage the ticket inventory, they do online sales, they do walk ups, they do EPOS, they manage a shop, they manage a catering, they do everything to operate the entire attraction. And then there were other systems that focus purely on ecommerce and the sale of the tickets themselves online. There are other people that focus purely on the EPOS offering. And actually, there's a lot of complexity within these systems that go to running the attraction itself. And maybe again, we need to give people more choice about what they choose and give them the opportunity to choose multiple things. Because we might say, do you use gamma or do you use Merac or do you use Digitickets?Paul Marden: And there may well be people that use digitickets for their e commerce sales, and they might use Merac for their membership, or they're running the epochs in the shops and their food and beverage. I don't think we give people the opportunity to have the nuance of selecting multiple things that they use.Kelly Molson: Yeah, for like, I literally just had a conversation with someone who uses Digitickets for their ticket in, but Merac for their K-Three, for their till. So, yeah, I totally see where we need to do that. Okay, good. Two more questions. Is there future scope to develop comparisons against other science centres?Paul Marden: Yes is the short answer, and yes, we have done that. It's quite interesting because you and I both have been talking about this year's survey at different places and the science centres one is a good example. It's good because I was the one talking. Well, it's good because I was the one, but. So I went to the Association of Science and Discovery Centres conference in Belfast. I talked about that one of the pods just recently, and I had a table talk where I was talking about essentially observations that I found about the data about science centres. But you've done talks in numerous different locations.Kelly Molson: All over the place. I was all over the place last year. Here, there and everywhere.Paul Marden: Slicing and dicing the data to talk to the group of people that you were talking to. So you were in Ireland and you talked about comparisons of the attractions that we've got in both the Republic and Northern Ireland. And then you talked to know that's a different slice of larger attractions. And in both cases, were slicing and dicing the data and trying to find what made that group of people special or what were the observations that we had, weren't they?Kelly Molson: That was one of the nice things about the report this year, because the data set was so much larger, we could make the things that were talking about so much more specific for people. So the ALVA talk was really great, actually. So I was very kindly invited along to speak at one of the ALVA council meetings. And it was at Bletchley Park, oh my goodness. In their new auditorium that were the first group to speak in there. It was wonderful, such a good experience.Kelly Molson: But that was lovely because I was able to talk about how ALVA members are performing and give them a specific breakdown of the things that they're doing well, some of the things that they potentially not doing so well, and give them some real insight into how they can improve on the things when they're not doing so well. So that was lovely. And then the same at AVEA. It was great to be able to give, again, a breakdown of how irish attractions are performing in terms of the rest of the country, but also showcase attractions that are doing really brilliantly from those areas. So actually in the talks I could highlight a specific Irish attraction that was doing an absolutely phenomenal job in terms of great website, great conversion rate, all of those things.Kelly Molson: And it was really nice to be able to shine spotlight on people this year as well.Paul Marden: So pick out some examples of that. Yeah, so let's just pick out some of the examples from the science centre. So the ASDC members, it was interesting because ASDC members tended to have higher football than when you compared it to the whole group of respondents that we had. That surprised me. ASDC members tended to have higher entry fees than all respondents. ASDC members tended to have substantially higher mobile usage than all respondents. So you're up into 90% of traffic for ASDC members or ASDC members tended to have upwards of 89%, 90% mobile traffic, whereas when you look at the whole group of everybody, it was down into 60%. So still the majority, but not as big a majority.Kelly Molson: That's interesting.Paul Marden: So again, is this chance or is there something interesting about the audience that buy tickets to go to a science centre. Are they genuinely different than people that go to the all set?Kelly Molson: Well, yeah. Is this stereotypically because someone is really interested in science and technology, therefore they are more digitally advanced potentially as an audience. And that's why that's higher. That's interesting.Paul Marden: ASDC members tend to spend less of their gross profit on marketing. 18% of ASDC members spent more than 5% of their turnover on marketing, whereas when you look at the whole group, 24% of all respondents spent more than 5%. So it's interesting, isn't it, this difference in the outcomes and the difference for the inputs. ASDC members were much more likely to track their conversion rate, but most of them didn't track their cart abandonment rate. So they don't know how many people were giving up partway through. ASDC members were more likely to have a top level conversion rate. And of the ones that did tell us what their cart abandonment rate, it was more likely to be lower than the average. They updated their websites more frequently and they tend to spend more on their websites each year than the average.Paul Marden: So there was markedly different things that happened across the different groups when you looked at ALVA, much larger organisations. So footfall is higher because that's a minimum entry criteria. They spend more on marketing and they have better outcomes. They had better conversion rates than average.Kelly Molson: Unsurprising.Paul Marden: Unsurprising completely. But what was interesting was within that group, the averages marked quite relative poor performance. So there were some examples where there were attractions spending a large amount on their site, but achieving poorer conversion rates than the average.Kelly Molson: Hopefully those aren't clients. Fingers crossed.Paul Marden: So yeah, there's group averages and you can see differences by the different groups. I think in future, wouldn't it be interesting if potentially we did this sort of analysis based on the type of organisation? If you're a museum, are you more likely to have a higher conversion rate than you are if you're all respondents?Kelly Molson: Well, this is the thing.Paul Marden: What's of interest?Kelly Molson: Yeah, exactly. We can say, oh, this is interesting. Wouldn't this be useful to know? But actually is it useful to know for you? One of the things that we did talk about doing was doing a regional breakdown of how attraction is performing. And I think that's probably on the cards for the next month or so to get that out. We raised that and got some quite good feedback on having that. So that's definitely top of the list. Kelly Molson: But yeah, again, are these things going to be useful for you? We've always had the ethos that any kind of information or support documentation or essentially our marketing has to be useful for you. Right? What's the point otherwise? We need to know what you need. So more questions, please more. Do you have this? Can we have this? If we can't do it, we'll tell you, but if we can do it, we'll damn well work hard to get you it.Paul Marden: You can just imagine that some people find the full written port to be report to be really useful. It gives a fixed set of slices and dices and it gives interesting insights and it gives recommendation. But people might be interested more in more group comparisons or geographical comparisons with less of a large report and more of a. Well, I want to see a white paper about my sector or my location or what is special about me compared to everybody else, as opposed to telling me everything that is good in the sector. Where do we focus our attention to have the best value for people at the end of this?Kelly Molson: Good. Last question. Is there a correlation between conversion rate and visitor numbers?Paul Marden: It's really interesting because this got me playing with the data. I'm all over a pivot table in excel. All right, so I did loads of analysis. Kelly Molson: I am not.Paul Marden: No. We've got our strengths and weaknesses and complement each other very well, I think when I did this first time round and I was working with a team of people that were analysing data, but I was slicing and dicing in different ways and I looked at these things and I thought there was no great relationship. But when this question came in, I had another stab at reorganising the data. And actually I did a heat map version of what is your average sales conversion rate? And we've got like zero to one to two, three to four to five and more than five. And then what is your annual visitor numbers in groups?Paul Marden: And actually, the larger the annual footfall on site, the more likely you were to have a high conversion rate.Kelly Molson: Just for our listeners, this data is quite difficult to visualise. We've got a graph, we've got some pre pictures that will explain this better, which we will put out on social media. If you follow our Twitter account, or if you're connected with us on LinkedIn, or follow our LinkedIn Rubber Cheese, or Skip the Queue LinkedIn pages, we'll put all of that on there. What we'll also do as well is when we edit this podcast, we always do a video. The videos don't get a lot of love, but there's loads of videos up on our YouTube. So head over to the Rubber Cheese YouTube channel and within this episode we will insert what we're talking about as well. So it's just a bit easier to digest.Paul Marden: So yeah, there is definitely a relationship between these two factors. The more footfall there is, the more likely you are to have a high conversion rate. Just intuitively, they must be related variables. This is not just a relationship between the two. There is somehow one is feeding into the other the more footfall you have, the more budget you're going to have, the more you'll be able to invest in marketing, the more you invest in marketing, you'll have more people focusing on different elements of your marketing and you'll have more budget to spend on digital people that can focus on conversion rates and marginal gains. I don't know whether that's true. The data doesn't prove that. That's just my instinct that spending money on people like me is probably a worthwhile investment. But that's just instinct. There's no proof for that.Paul Marden: The heat map shows there's a relationship, but there's loads of factors involved in what goes on. As I said to you before, spending more money does not guarantee you great outputs. And you have to measure these things, make regular changes, because just because you've got a large number of people coming through the door does not guarantee you a high conversion rate. And you need to graft to get to the point where your website is converting as best it possibly can. One major redesign does not an increased conversion rate may you need to do lots of little things regularly to nudge it in the right direction.Kelly Molson: Yeah, it's just the start. Yeah. That comes back to what I said at the beginning about. I was just about to say we're at the end of the project. I'm like, no, we're not star of the project because the project is launching. That's the starting point for the rest of the process.Paul Marden: Yeah, absolutely.Kelly Molson: Oh, this has been really good. Well, look, listeners, hopefully you found that useful. Hopefully some of the listeners that are listening, we've answered your questions as well. We'll send this out to all the people that did ask the questions specifically as well. But yeah, coming back to what we've said, is there something that is a burning question from you, from the data that we've already released? Is there something that would be so incredibly useful for you that we haven't released that we might potentially have? We just don't know. Or we don't know that you need it. And what does this year's survey hold and what would be useful for the survey and the report to hold for you this year? So we are at the point now where we're gearing up for the 2024 survey.Kelly Molson: Last year we launched it in May at the fabulous Museum and Heritage show. Plans are afoot at the moment for when we launch it, but nothing is diarised yet. So it's a really good opportunity to get involved and have your say about what you'd love to see in it this year.Paul Marden: Yeah. There's some key themes that have come out of our kind of retrospective. We've been belly button gazing and questioning what do we do next year? And there's obvious things that come out of it. One of our big things was we want to simplify 2024. We asked too many too complex questions last year and it took too long for people to submit their responses. And that's not fair.Kelly Molson: It's a big ask that we're asking of you to trust us with your data as it is. We don't want you sitting around for like half an hour having to fill it all out.Paul Marden: So we want to simplify, we want less questions, and we're going to look at potentially a different questionnaire platform. We've done different platforms each year in the last two years and I don't think we found the right answer yet. So that might be an area that we try and simplify things. My instinct of, and this is just based on my own struggles with life. Okay. I am struggling with Google Analytics 4 for everybody. All of my data has moved and I don't know how to answer my questions. And that data that's in GA4, it's the core of the questions that we ask in the questionnaire. And I'm thinking, if I do this every day, what must it be like for all of you guys listening? So what can we do to help you understand how to gather the data and how to submit it?Paul Marden: Because there's obviously going to be a disparity, isn't there, between people that do this every day and people that do this as part of a bigger job and they don't do it all the time and they need advice and guidance.Kelly Molson: Yeah. So one of the ideas that's been floating around is that we actually put on little workshop or little webinars, which it shows you how to go and get the data that actually is needed to fill in the survey. And then that's with you. It's a reference point. You can keep hold of that for the following years and the following, the subsequent years. And we might look at, we've got a brilliant circle of fabulous suppliers that we work with that are all attractions focused, and so we could potentially partner up with them and run the workshops and do something like that.Paul Marden: The questions that we're asking, the data that we're gathering is likely to be marketers' dream dashboards anyway. So it's not just of use to the survey itself, it's of use to your day to day month to month reporting and demonstrating the efficacy of what you're doing. We want to increase the number of people that are responding from large multi site organisations. So the plea call to action here for digital markets is in large multi sites. We were interested in talking to you about. If you've got 50 odd sites that you manage ticketing for and multiple attractions all over the country, filling in the questionnaire based form approach that we've given may not be the right way for you to share data with us. No, we're really flexible. We want data. We want to ingest more data because it improves the quality of the responses.Paul Marden:  So we'll be completely flexible around what different large multi site organisations can provide and the method with which it makes most sense for them to provide it.Kelly Molson: So what are we doing? We're doing a vocal shout out here to National Trust, English Heritage, et cetera, to say if you want to be part of the survey and the subsequent report and the process that we're offering you, it doesn't work. You're not going to sit there 50 times, however many sites you've got and fill in this data. That's ridiculous. We can give you a better process of doing that and we can work with you one on one to work out how that works best for you as well.Paul Marden: Completely.Kelly Molson: If you do want to be involved, don't let the process of how we collect the data put you off. We can solve that challenge for you.Paul Marden: Shout out, call to action. Really for everybody that submitted last year and would be thinking about this year's survey is tell us what key themes are of interest to you. We have what we think is interesting and we'll follow our noses and ask questions and ruble around the data to try and find the answers. But we don't know what you want as well as you know what you want. So tell us, as you said, Kelly, ask questions about what you'd like to see, but tell us what you'd like us to do. We might be able to do something really easily based on the data that we've already got. We might need to ask another question. There was a question that somebody asked that weren't able to answer.Paul Marden: They wanted to know whether you were primarily educationally focused as an institution or primarily focused on selling tickets, whether that had an impact on your conversion rate. And actually, without us guessing, it's impossible for us to answer that question. And what's the point in us guessing because we're going to give you meaningless data if we ask the right questions. What's the primary focus of your website? What are the secondary focuses of your website? If we do that, then we might be able to slice and dice the data. So ask us the questions now because we can use that to influence what questions we include in the survey.Kelly Molson: I would add to also as well, if you are well, to say thank you. We had a phenomenal amount of support with the survey last year and the report. But for us, being able to move from 70 respondents in year one to nearly 200 in year two, the difference in that was all of the membership organisations that supported. It's a mammoth task. There's no way I could have done that on my own just by sending it lots of people and hitting people up on LinkedIn and posting across social media. The biggest difference there is the support we've had. I mean, ALVA, ASVA have been huge supporters of us from the start, which we're super grateful for this year. We had AVEA come on board and help us. We've had AIM help us. We had ACE help us.Paul Marden: We had ASDC.Kelly Molson: ASDC. I mean there were just so many. I've got a huge list of all of the attractions and all of the kind of Hampshire's best attractions and these smaller regional attraction organisations that have supported Devon's top attractions. Without their support, we could not have done that, made that happen. So I guess what I'm asking for is continued support, please, would be great. And are there any other organisations out there that we should be talking to? And if there's any listening that haven't been involved in helping us distribute the survey this year, if you're up for it, give us a shout. I mean, the benefit to your members is phenomenal, right? What we produce for them and it's all free. It's all for free. Come and get it.Paul Marden: That is a nice segue because yes, it's all for free, but it doesn't cost nothing. And actually what we would also like help with is sponsorship for 2024. So if there are organisations around the listening public, as it were, that would be interested in supporting the work that we do on this and would like to influence and help guide what we do, then we would be really keen on talking to people that would like to sponsor and that sponsorship could be gifting kind. So some people might be able to help us by doing things with us. Some people might be able to help us by financially supporting the data analysis or the production of reports or production of specific analyses of a slice of the sector that is of interest to them.Paul Marden: There's lots of ways in which people could support the work that we do. And obviously the more support that we get, the bigger we can make this thing, because it is. I mean, it's a herculean task that you dreamt up two and a half, three years ago, isn't it? And you did the first one and it was amazing and you got a decent number of respondents and I think you were both amazed at the number of people that gave us data and downloaded the report and interacted with us. And then were blown away in 23. But we need to do more. There's a market for this. There's a value in what we're doing. It's not just chance. It wasn't a crackpot idea you had three years ago to do this.Kelly Molson: It was not a crackpot idea about it at all. No, it wasn't a crackpot idea. It's really nice, actually. You've just given me a really good flashback, actually. The Museum and Heritage Show has played like a part in this for years, actually, because the survey itself launched last year at the MandH. But the previous year I sat down at the MandH and had a chat with Bernard Donoghue about. I've got this idea, Bernard, and I think this is good. I think this would deliver some real good value to the sector. Would ALVA be happy to help get the word out and stuff? And that was where it started. So isn't that funny that's a connection? I'd forgotten all about that. It's not crackpot. It is amazing and I'm so happy that we've been able to produce this.Kelly Molson: The value that it delivers to the sector, I get. People tell me about the value. So this is not me going, it's definitely delivering value. The feedback that we've had has been so incredibly positive on it and it's just been wonderful to be part of that. So let's make next year's bigger and even better. But maybe some less questions so it doesn't take you as long.Paul Marden: Yes, more rows in my spreadsheet, less columns in my spreadsheet.Kelly Molson: Less time taken up. If you can do it over a cup of tea and a biscuit, then that's perfect, right?Paul Marden: I reckon so.Kelly Molson: Hopefully that's going to produce some good value today and we'll see you next time.Paul Marden: Cheers. Take care.Kelly Molson: Bye. Kelly Molson: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast. The 2023 Visitor Attraction Website Report is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the report now for invaluable insights and actionable recommendations!

Today Tony catches up with Alice Roberts to talk about her new book ‘Crypt' and what developments in the extraction of ancient DNA from bones can tell us about the humans they once belonged to. They cover the syphilitic anchoress of All Saints Church, Fishergate, York; new findings about the Black Death and the bones in the Anglo-Saxon cemetery at Braemore, Hampshire; damage to the bones of the Mary Rose crew; 'the cockle amongst the wheat' and new finds relating to the St Brice's Day Massacre via isotopic analysis of human bones at St John's College, Oxford as well as revisiting their Time Team days. ‘We experience the world through our bodies, and our lives are written into those bodies and into our bones. And this is what the skeletons of the dead say to us when we find them: listen to us, we have stories to tell.' (‘Crypt' 2024, Alice Roberts)Hosted by Sir Tony RobinsonX | IGWithProfessor Alice Roberts Biological anthropologist, author and broadcaster. Alice's new book ‘Crypt: Life, Death and Disease in the Middle Ages and Beyond' is available from the 29th Feb, 2024. X | IG Credits: Series Producer: Melissa FitzGerald X @melissafitzg Executive Producer: Dominic de Terville Cover Art: The Brightside A Zinc Media Group production X @cunningcastpod Instagram @cunningcastpod If you enjoyed my podcast, please follow the show and leave us a rating or review. Thank you, Love Tony x Hosted on Acast. See acast.com/privacy for more information.

Brixton's Brilliant Black British History exhibition at Black Cultural Archives, south London, is rewriting our history to suit their agenda. Visitors are informed that “the very first Britons were Black” and that “Britain was black for 7,000 years before” white people arrived. The exhibit was based on a book which claims Stonehemge was built by black people! Also, In 2021 a paper titled Diversity aboard a Tudor warship by Scorrer et al claimed the crew of the 16th century Mary Rose ship included black peoiple. I wil debunk these claims in this podcast and answer questions from the live audience. Opening theme by Wolcensmen. Outro music Sanguine fire by Elegiac.Please support this podcast. Patreon: https://www.patreon.com/survivethejive All Links: https://linktr.ee/SurvivetheJive

The Tudors may be one of Western history's most well-known families. Their real-life traumas, dramas, and intrigues still inspire plot lines in popular media today. One of the often overlooked members of this family is Mary Tudor, the youngest daughter of Henry VII. Although her story has been the inspiration for many a romance novel (she famously married for love rather than power) these fanciful tales fail to capture the character of the real woman. Mary Tudor was more than a swooning damsel. She was self-assured, determined, and fiercely loyal to those she loved. She may have also been the only person in England who would dare to defy the fearsome Henry VIII, her dearest big brother.

Dr. Terry Zwolan is the Director of Audiology Access and Standards of Care at Cochlear Americas. Dr. Mary Rose Goldstein is an audiologist at the Ear and Hearing Center in the Center for Neurosciences in Tucson, Arizona. They join Dr. D'Anne Rudden on the podcast this month to decode cochlear implant candidacy guidelines, the MTSB, and “best aided condition.”

The conversation continues on the Aftershow with Drs. Zwolan and Goldstein. Listen to their discussion on the challenges of coding and reimbursement, speech-in-noise testing, and the MTSB-3 guidelines.   For more on the MTSB-3 guidelines, visit www.cochlearimplanttraining.com.

In May 2023, Montana passed a new law that would ban the use of TikTok within the state starting on January 1, 2024. But as of today, TikTok is still legal in the state of Montana—thanks to a preliminary injunction issued by a federal district judge, who found that the Montana law likely violated the First Amendment. In Texas, meanwhile, another federal judge recently upheld a more limited ban against the use of TikTok on state-owned devices. What should we make of these rulings, and how should we understand the legal status of efforts to ban TikTok?We've discussed the question of TikTok bans and the First Amendment before on the Lawfare Podcast, when Lawfare Senior Editor Alan Rozenshtein and Matt Perault, Director of the Center on Technology Policy at UNC-Chapel Hill, sat down with Ramya Krishnan, a staff attorney at the Knight First Amendment Institute at Columbia University, and Mary-Rose Papandrea, the Samuel Ashe Distinguished Professor of Constitutional Law at the University of North Carolina School of Law. In light of the Montana and Texas rulings, Matt and Lawfare Senior Editor Quinta Jurecic decided to bring the gang back together and talk about where the TikTok bans stand with Ramya and Mary-Rose, on this episode of Arbiters of Truth, our series on the information ecosystem.Support this show http://supporter.acast.com/lawfare. Hosted on Acast. See acast.com/privacy for more information.

In May 2023, Montana passed a new law that would ban the use of TikTok within the state starting on January 1, 2024. But as of today, TikTok is still legal in the state of Montana—thanks to a preliminary injunction issued by a federal district judge, who found that the Montana law likely violated the First Amendment. In Texas, meanwhile, another federal judge recently upheld a more limited ban against the use of TikTok on state-owned devices. What should we make of these rulings, and how should we understand the legal status of efforts to ban TikTok?We've discussed the question of TikTok bans and the First Amendment before on the Lawfare Podcast, when Lawfare Senior Editor Alan Rozenshtein and Matt Perault, Director of the Center on Technology Policy at UNC-Chapel Hill, sat down with Ramya Krishnan, a staff attorney at the Knight First Amendment Institute at Columbia University, and Mary-Rose Papandrea, the Samuel Ashe Distinguished Professor of Constitutional Law at the University of North Carolina School of Law. In light of the Montana and Texas rulings, Matt and Lawfare Senior Editor Quinta Jurecic decided to bring the gang back together and talk about where the TikTok bans stand with Ramya and Mary-Rose, on this episode of Arbiters of Truth, our series on the information ecosystem. Hosted on Acast. See acast.com/privacy for more information.

Thank you so much for joining us as we close out our Advent series! This has been a wonderful time of reflecting on the immense beauty of the coming of Christ. Today we are joined by our long time friend (and best man of our wedding) Fr. Eric Cadin. Father helps us to unpack one of the most powerful and challenging virtues - Love. We hope this podcast helps you enter more deeply into the "magic" of Christmas as we prepare to welcome Love himself into our hearts. A huge thank you to our Sponsor - Butcher Air Conditioning and Insulation. We are thankful for your continued support! Please like and share this podcast and send it to a few friends to remind them of the Joy of Christmas! Mary-Rose's Blog post : Click Here! Rock ‘n' Marriage : View Here! Our new book : Read Here!

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Thank you so much for joining us again on the Marriage U Podcast! We are so glad to share this reflection on the theme of the 2nd week of advent; Peace! Ryan and Mary-Rose have a solo episode where they share many insights into how they have grown in Peace as a family of 8! Our team is praying for you as this beautiful season moves forward that you may find the Peace that Christ offers this Advent. 
 A huge thank you to this weeks sponsor - The Olinde Group! We are grateful for your continued support of our Mission! Please follow our podcast and leave us a review! May God bless you. Our new Book : ⁠The Road to Family Missionary Discipleship ⁠ Support Our Mission : ⁠Donate here! 

Welcome to our newly branded show, Witness to Love's Marriage U Podcast! We are glad you are here and hope to provide you with all things fun, factual, and interesting about the Sacrament of Marriage. Ryan & Mary-Rose Verret and David Dawson kick off a compelling Advent Series this week. They dive right into the first virtue of this liturgical season; Hope! We pray that this advent series is one of great joy and growth for you and your family! Huge thank you to our Sponsor - Rock 'n' Bowl de Lafayette! We are grateful for your continued support! Our new Book : The Road to Family Missionary Discipleship Support Our Mission : Donate here!

With the rise of anti-semitism on college campuses, Dr. Paul Shrimpton shares the history of the White Rose discussing his book, Conscience before Conformity: Hans and Sophie Scholl and the White Rose Resistance in Nazi Germany. Mary Rose Somarriba also joins with Ashley McGuire to discuss a new era of Verily Magazine, "home for content that elevates the everyday." Father Roger Landry also offers an inspiring homily to prepare us for this Sunday's Gospel. Catch the show every Saturday at 7amET/5pmET on EWTN radio!

Reginald Dixon Un-reissued (on his '119th birthday', albeit belated) With thanks to Ross McNeillie for sharing his transfers and to Peter Ashman for his Dixon shellac discography. Start Name Artist Album Year Comments Wherever You Are Reginald Dixon Sterno 1033 (from Wayne Ivany) 1932 2-10 Wurlitzer, Tower Ballroom, Blackpool 3:30 Blackpool Song Mixture - No 6 Part 1: Night And Day; I'll Take An Option On You; You're An Old Smoothie Reginald Dixon Transfers by Ross McNeillie 1933 2-10 Wurlitzer, Tower Ballroom, Blackpool 7:41 Tangoland - Part 1: Tonight; Oh! Donna Clara; I'll Keep You In My Heart Always Larry Brennan and The Winter Gardens Dance Band, Reginald Dixon Transfers by Ross McNeillie 1934 2-10 Wurlitzer, Tower Ballroom, Blackpool 11:07 Dixontime - No 5 Part 1: The Woodpecker Song; When Our Dreams Grow Old; Indian Summer Reginald Dixon Transfers by Ross McNeillie 1940 3-13 Wurlitzer, Tower Ballroom, Blackpool 15:03 Dixontime - No 6 Part 2: Only Forever; You're Breaking My Heart All Over Again; Ferry Boat Serenade Reginald Dixon Transfers by Ross McNeillie 1940 3-8 Compton, EMI Studio 1, Abbey Road, London 17:57 Strict Tempo - No 1 - Quicksteps: Ma, He's Making Eyes At Me; Alexander's Ragtime Band; The Japanese Sandman Reginald Dixon Transfers by Ross McNeillie 1940 3-13 Wurlitzer, Tower Ballroom, Blackpool 21:49 Dream of the Waltz - Part 1: The Pink Lady; Bohemia; The Count Of Luxembourg Reginald Dixon Transfers by Ross McNeillie 1941 3-8 Compton, EMI Studios, Abbey Road, London 25:26 Yankee Doodle Dandy Film Selection - Part 1: Over There; Mary's A Grand Old Name; Forty Five Minutes From Broadway Reginald Dixon Transfers by Ross McNeillie 1943 3-8 Compton, EMI Studios, Abbey Road, London 29:01 Melody Moments - No 1 Part 2: Bless You; Down In The Valley; Primrose Hill Reginald Dixon Transfers by Ross McNeillie 1947 3-14 Wurlitzer, Tower Ballroom, Blackpool; March 1948 32:25 Melody Moments - No 4 Part 1: Dance, Ballerina, Dance; You Can't Be True, Dear; Galway Bay Reginald Dixon Transfers by Ross McNeillie 1948 3-14 Wurlitzer, Tower Ballroom, Blackpool; March 1948 36:01 Melody Moments - No 4 Part 2: Woody Woodpecker; After All; Little White Lies Reginald Dixon Transfers by Ross McNeillie 1948 3-14 Wurlitzer, Tower Ballroom, Blackpool; March 1948 39:15 Buzzing Bees Reginald Dixon Transfers by Ross McNeillie 1951 3-14 Wurlitzer, Tower Balloom, Blackpool; with rhythm accompaniment 42:33 Jungle Fantasy Reginald Dixon Transfers by Ross McNeillie 1951 3-14 Wurlitzer, Tower Balloom, Blackpool; with rhythm accompaniment 45:55 Dancing At The Tower - No 4 Part 1: Mary Rose; Life's Desires; Mockin' Bird Hill Reginald Dixon Transfers by Ross McNeillie 1951 3-14 Wurlitzer, Tower Ballroom, Blackpool 49:35 Dancing At The Tower - No 14 Part 2 - Quicksteps: Never Never Land; Third Little Turning; A Sky Blue Shirt And Rainbow Tie Reginald Dixon Transfers by Ross McNeillie 1954 3-14 Wurlitzer, Tower Ballroom, Blackpool 52:33 Desert Song Selection - Part 1: Azuri's Dance Of Triumph; Song Of The Brass Key; One Flower Grows Alone In Your Garden; The Riff Song; Romance Reginald Dixon Transfers by Ross McNeillie 1954 3-14 Wurlitzer, Tower Ballroom, Blackpool 56:19 Desert Song Selection - Part 2: One Alone; It; The Desert Song; French Military Marching Song Reginald Dixon Transfers by Ross McNeillie 1954 3-14 Wurlitzer, Tower Ballroom, Blackpool

"Something is wrong with my daughter" -- After years of searching for her daughter Annette, Mary discovers a disturbing secret in the husband's past – Annette isn't the only one gone. One wife drowned, two others missing: what is this man hiding? What happened to the girls? Mary decides to lead her investigation, and find out the truth about Felix Vail. External footage from: "The Real Story with Maria Elena Selinas: A Mother's Quest" (ID - Lucky 8), "People Magazine Investigates: Gone Girls" (Discovery - Radley Studios), "20/20: The Last One to See Them" (ABC News), "Tim Howey's Podcast: Bill Vail Interview" (Grace Church), "Mississippi Burning" (1988, Orion Pictures), "Gone: Rose's Letters" (Jerry Mitchell, Clarion-Ledger), "Houston Aerial 4K - Drone Footage" (Barf Media).

October 11, 1982. Following numerous recovery attempts, the Mary Rose, a favorite flagship of King Henry VIII, is finally brought to the surface after 437 years at the bottom of the Solent.Support the show! Join Into History for ad-free listening and more.History Daily is a co-production of Airship and Noiser.Go to HistoryDaily.com for more history, daily.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're living in a world of filters and photoshop. Thanks to the constant pull from the smartphone in your pocket, you might be experiencing internet overwhelm and social media fatigue. Is there any relatable women's media out there that gives an accurate representation of what it means to be a women, reminds you of your belovedness, and encourages you to be authentic? The world needs more of who women ARE. Not a long list of expectations of what we should be doing and what our bodies look like while we're doing it.  That, and more, is what we're diving into today in this episode of the Letters to Women podcast. In this episode, I'm sitting down with Mary Rose Somarriba,. Mary Rose is the editor of Verily Magazine. True to their name, Verily sifts through the noise of the world to elevate what is honest, real, and beautiful for the modern woman—facilitating her connection with the things that matter the most to her through our production of original media, curation of quality content across the web, and in-person events. Mary Rose and I are talking about the mission of Verily, what it's like for them to totally reject photoshop, and why they're returning to a print magazine in our digital world. If you're exhausted from a constant barrage of media that tells you what the “ideal” body type, image, or status is and you're ready to be empowered to be more of who YOU ARE, sister, this letter is for you. Topics we talked about in this episode: Mary Rose's story as a Catholic woman The origin story of Verily Magazine and what sets it apart from other fashion and lifestyle magazines What has changed and what has stayed the same since the first issue of Verily was published in 2012 Why being a non-profit fits the mission of Verily The false expectations that we're sorting through as women today and how Verily encourages women to live authentically How editing Verily has impacted Mary Rose as a mother The ways the Mary Rose lives out the feminine genius in her daily life Resources you should check out after listening to this episode: Learn more about Verily Magazine Subscribe to Verily's print magazine Rethinking Sex by Christine Emba Mary Rose's article at National Review on how the internet has ruined women's magazines Defend Young Minds and how they can help you chat with your kids about pornography ahead of time Check out the sponsor for today's episode, Sacred Heart Tea, and use the code LETTERS to get 10% off your purchase at checkout Pick up a copy of the Letters to Women book (and use the code LETTERS at checkout to receive 15% off your purchase!) Check out my monthly newsletter, Naptime Notes Subscribe and Review Letters to Women in iTunes Are you subscribed to Letters to Women? If not, you should subscribe today! You don't want to miss any of the upcoming episodes. Click here to subscribe in iTunes.