Badass Empires

You've built something incredible. You've poured your soul into your content, your programs, your frameworks, your brand. But what happens when someone copies your work… or your entire business identity? In this episode, I sit down with Nadine Bedwan — trademark and copyright attorney and Badass Careers alumni — to give you a practical, empowering breakdown of how to legally protect what you've built online. From what to trademark and when, to knowing when someone's crossed the line from “inspired by” to “infringing on,” this is the intellectual property masterclass every digital entrepreneur needs in their empire-building journey. Whether you're just getting started or scaling fast, this episode will make sure you're doing it protected, polished, and in full badass energy.

Imagine spending years pouring your heart and soul into a passion project that became a household name, only to have it ripped away from you right before you're due to go on maternity leave with your first baby. That's what happened to Frances Cook–journalist, truth-teller, and newly minted full-time entrepreneur known for her fearless reporting, media savvy, and authentic voice. In this episode, Frances shares her journey from newsroom deadlines to losing everything she worked so hard for, to going on to build a media empire on her own terms. This episode is packed with candid reflections, hard-won insight, and a few tears from me, ngl. If you've ever thought about making a leap from a “safe” job into your passion project, this one's for you. Get ready to be fired up because Frances's story is a powerful one that will have you feeling inspired to thrown in the corporate towel and do your own thing. Let's dive in!

Ever feel like a total fraud? Same. This week's episode is for anyone who's felt the pull to shrink back, stay quiet, or second guess whether you're really qualified to be doing this work. Let's get something straight: Feeling like a fraud doesn't mean you are one. In fact… it probably means the opposite. In this episode, I'm diving into: The truth about imposter syndrome (and why it hits most when you actually care) What the Dunning-Kruger effect has to do with your confidence Why copying someone else's strategy might be making you feel off The difference between being “ahead” and being “above” And the key mindset shift that will help you finally feel legit in your business If you've ever thought, “Who am I to be doing this?” — I recorded this for you, friend. You're not a fraud. You're just growing. Let's talk about it. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET'S CONNECT

Feeling like it's not working? This one's for you. This week's episode is a love letter - not the mushy kind, but the kind that reaches through your earbuds, gives you a hug, and reminds you that what you're doing matters. If you're in the thick of it right now - questioning whether you have what it takes, wondering why it's not working yet, even though you're doing all the “right” things… please press play. This is for the side hustler burning the candle at both ends.The solopreneur in the dip.The human with a big heart and a bold vision who's this close to giving up. We'll talk about:

Let's talk about copy cats (not the cute kind

Want to escape the corporate grind? Craving flexibility and freedom? This episode is for you. I am going to talk you through one of the fastest growing, most LUCRATIVE industries to build a career in right now, and you need zero qualifications to get started. We are of course talking about…The Creator Economy ✨ It's permissionless, it's global, it's limitless and it's fuelled by the digital revolution. It's not slowing down any time soon. In this week's episode, we are uncovering the 4 main job options within The Creator Economy. To some extent they're all more flexible and lifestyle friendly than corporate, and have a low barrier to entry. BUT, they have completely different vibes. Make sure you're taking notes because this could be the career pivot you've been looking for

Hey Badass! Want a chance to hang with me live? I'm running a free training this week, and I don't want you to miss it

Think charging premium prices as a new coach is impossible? I'm here to tell you that it can be done! The secret to commanding higher rates isn't about your years of experience or what certificates you have plastered on your walls or hidden in the back of some cupboard - it's about mastering the art of value perception and speaking directly to your dream clients' deepest needs. In this episode, we're cracking open the vault on what really makes clients happy to invest thousands in coaching programs (hint: it's not about cramming in more content!). We'll explore how understanding impact, odds of success, exclusivity, and ROI can transform the way you package and price your expertise. Plus, discover why a $3,000 program might actually be easier to sell than a $300 one! Whether you're hovering around those lower price points or dreaming of scaling up, you'll learn exactly how to position yourself as the premium choice in your market. Because the truth is, high-paying dream clients are out there right now, ready to invest in solving their problems - they just need you to show up with an irresistible offer that speaks their language. -------------------- Craving more freedom, flexibility, and fulfilment? We should hang out! Come along to my FREE live training: Empire Builder 4 steps to turn your existing skills into a purpose-led business that scales your income and impact so you can do life on your terms. Save your seat now https://www.badassempires.com/live -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET'S CONNECT

Want to know why some content creators seem to effortlessly attract thousands of views while others struggle to get noticed? Here's the thing: being amazing at what you do isn't enough if nobody can find you. In this episode, I'm breaking down the psychology behind what makes content truly irresistible (and no, it's not about fancy editing or following trends!). From understanding the three C's of hook writing (Connection, Clued-in, and Curiosity) to mastering the psychology that makes people stop scrolling, we're diving deep into what actually makes content perform. You'll learn why warnings often outperform positive messages, how to create that addictive curiosity gap, and why "you" might be the most powerful word in your content arsenal. This isn't about cheap tricks or gaming the algorithm - it's about understanding human psychology so deeply that your content becomes impossible to scroll past. Because when you know what makes people tick, you can package your brilliant ideas in a way that actually gets seen. Let's dive into the science behind scroll-stopping content! -------------------- Craving more freedom, flexibility, and fulfilment? We should hang out! Come along to my FREE live training: Empire Builder 4 steps to turn your existing skills into a purpose-led business that scales your income and impact so you can do life on your terms. Save your seat now https://www.badassempires.com/live -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET'S CONNECT

Want to peek behind the curtain of what it really takes to become a self-made millionaire? Not the highlight reel version - the actual, messy, real-life journey? In this totally transparent episode, I'm sharing exactly how I went from a $50k student loan to a million-dollar net worth in just 5 years (and yes, I'm sharing ALL the numbers!). From leveraging my coaching business to make strategic property investments, to the importance of knowing your "comfort number" versus your "must-have number", we're diving into the nuts and bolts of wealth building. You'll learn why becoming a millionaire isn't about fancy cars or designer handbags - it's about creating security, freedom, and opportunities that can impact generations. Whether you're starting from zero or already on your way, I'll show you that building serious wealth is possible when you combine purpose with profit. Because your path to financial freedom might look different than mine, but the principles remain the same: dream big, stay focused, and keep showing up for your vision. WANT MORE? Listen to episode 48. How to Use Your Business to Retire Early (Hacking Capitalism 101)

From a broke university student who knew nothing about money to becoming a successful mindset and business coach who's helping thousands of people build businesses and lives that they love - you're going to LOVE today's podcast guest. In this episode, I'm talking to the incredible Te Kahukura Boynton, who is an absolute powerhouse and founder of Māori Millionaire, here in Aotearoa (New Zealand). Te Kahukura overcame her own financial challenges by healing her money mindset and now she's leading over 60,000 individuals to do the same. This episode is an open conversation about Te Kahukura's personal journey with money and how she created her dream business (at the age of 18?!) with the purpose of bridging the wealth gap by sharing her own financial journey. We talk about her personal challenges and relationship with money, her business wins, money mindset blocks and so much more! Get ready to take notes because we're about to drop some seriously life-changing money advice! Let's dive in!

Hold onto your hats - what kind of crazy person shuts down a multi-million dollar business that's basically running itself? Yep, that's exactly what I'm doing, and there's a method to this madness. In this episode, I'm sharing why I'm closing down my multi-million dollar coaching company, Badass Careers. You'll discover how a business that transformed over 3,000 careers and could easily keep making $20k monthly on autopilot is coming to an end, and why following your evolving purpose matters more than sticking to what's working. This episode is perfect if you're feeling that inner conflict between success and your next chapter, or for anyone who knows deep down it's time for a change. Whether you're considering a pivot or just curious about making tough decisions, you'll walk away understanding why sometimes the scariest choices lead to our biggest breakthroughs. Something epic is coming! Join the Empire Era waitlist, with a special opportunity exclusively for waitlist members. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET'S CONNECT

Let's turn that brilliant brain of yours into a thriving online business in just 6 months - even while juggling that corporate 9-5 life. No fancy MBA required, just a proven roadmap and your determination to make it happen! In this episode, we break down the exact step-by-step process to transform your expertise into a business you love, without waiting decades to live the life you dream about. From finding your perfect niche to landing those first dream clients, you'll discover how to make this career pivot with confidence (and yes, while keeping your sanity intact). You'll learn the complete six-month journey from zero to launch, broken down into five key phases:

Ever noticed how we're all sold this one-size-fits-all path to success? You know the one - study hard, climb the corporate ladder, and maybe, just maybe, you'll get to enjoy life when you're 65. But what if there was another way? In this episode, you'll discover why traditional career paths might be limiting your potential, how to pick the right business model for true financial freedom, and the exact calculations needed to determine your "work optional" number. Plus, you'll learn about the four main markets in the creator economy. This episode is perfect for anyone questioning the traditional retirement model and wanting to create wealth on their own terms. Whether you're just starting out or already building your empire, you'll walk away understanding how to turn your expertise into a profitable business that could make work totally optional by your 40s!

Right, let's talk about the massive shifts happening in the content world in 2025. While everyone's banging on about AI revolutionising content creation, they're missing the real transformation unfolding right in front of us - one that's bringing authentic human connection back into the spotlight in ways we never imagined. In this episode, I'm breaking down three game-changing shifts that are transforming content creation in 2025: the resurgence of storytelling in a world of AI-generated content, the power of laser-focused specificity in reaching your ideal audience, and how values-driven communities are becoming the new currency in online spaces. You'll learn exactly how to weave compelling stories that cut through the AI noise, speak directly to your dream clients with crystal-clear specificity, and build a community that stands for something bigger than just likes and follows. I'm sharing real examples, frameworks you can implement straight away, and the psychology behind why these approaches work so brilliantly. Let's transform your content strategy from generic AI-generated tips into magnetic, human-centred storytelling that actually converts. Whether you're feeling overwhelmed by the rapid changes in content creation or keen to leverage these shifts, this episode will give you the roadmap to stand out in 2025's evolving digital landscape. P.S. I'm taking requests for future episode topics and I'd love to hear what you want to learn next! Send me a DM over on IG or via email at the links below. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET'S CONNECT

Let me take you behind the scenes of an incredible lazy launch that brought in $124K! A new mum heading to France decided to launch her group program in the simplest way possible - just a sales page, video walkthrough, and few strategic emails. In this episode, you'll discover how to build a pre-launch strategy that creates buzz without burning out, craft clear messaging that converts without endless content creation, and understand price anchoring between your offers. Plus, the psychology of four crucial questions every launch needs to answer - all from someone who built a 7-figure business before becoming a business coach. This episode is perfect for anyone wanting to run successful launches without the usual complexity. You'll walk away understanding how to make your next launch both profitable and manageable, whether you go all out or keep it super simple! -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET'S CONNECT

Want to know the difference between entrepreneurs who dream big and those who actually make it happen? It's not about creating prettier vision boards or manifesting harder - it's about turning those dreamy "what-ifs" into actionable plans that light you up so much, you can't help but make them reality. In this episode, I'm breaking down my exact process for creating (and crushing!) those big, badass business visions. No fluff, just real strategies to turn your million-dollar dreams into actionable steps. We're talking pie-of-life planning, quarterly breakdowns, and the exact tools I use to stay on track. This is your playbook for making 2025 the year everything changes. Because building an empire isn't about dreaming bigger, it's about planning smarter. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET'S CONNECT

Ever catch yourself self-sabotaging right when things start going well in your business? Or feeling weirdly guilty about charging premium prices? The truth is that sometimes it's not the fear of failure holding us back - it's actually the fear of success!Today, we're exploring our complicated relationship with money and success, especially as entrepreneurs. We're uncovering why our brains might actually push away the very things we say we want, and how this sneaky fear of success shows up in everything from pricing our services to sharing our wins. From evolutionary psychology to modern-day money mindset, we're breaking down why being "different" feels so scary to our primitive brains (even when that difference means crushing it in business!). Get ready for some serious truth bombs about what's really holding you back from your next level, plus practical strategies for navigating success without losing yourself or your relationships along the way. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET'S CONNECT

200K in revenue, less than 1,000 followers and no website. Sounds a bit sketchy, right? But what if I told you that's actually what happened to me and it's completely possible for you too! While everyone's obsessing over follower counts, I've discovered something way more powerful - the art of building genuine connections with your true fans. I'm talking about those incredible humans who don't just follow you, but truly believe in your mission. When I completely switched niches (not once, but three times!), it wasn't my hundred-thousand-strong audience that mattered. It was those few hundred ride-or-die supporters who trusted me enough to join the next chapter. In this episode, I'm breaking down how I built success and reached 200k through beta clients, word-of-mouth, and genuine relationships. From taking those extra moments to truly understand your people's needs, stop chasing vanity metrics, and start focusing on what actually matters - creating trust, delivering results, and building a brand that stands for something. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET'S CONNECT

Ever wondered why some coaches are crushing it with million-dollar empires while others (equally talented and passionate) are stuck in the struggle? It's not about fancy degrees, secret strategies, or being "chosen" - it's about who you're willing to become! In this spicy episode, we're diving into the seven game-changing differences between coaches who make bank and those who stay broke. From mastering the art of massive action to ditching perfectionism (because perfectionists don't get paid!), we're breaking down exactly what separates the million-dollar coaches from the rest of the pack. And trust me, it's probably not what you think! Learn the mindset shifts that actually move the needle, why obsessing over Instagram hashtags is a waste of energy, and how to build a purpose-driven coaching empire that's both profitable AND fulfilling. Because let's be real - you didn't start this journey to stay small, and your mission deserves to make millions while living your dream life and helping people. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET'S CONNECT

Today's episode is a special one - I'm sharing how I built two multi-figure businesses while navigating ADHD, complete with the systems and strategies that *actually* worked for me (and why so many of us with ADHD are drawn to entrepreneurship in the first place!). Here's the honest truth: ADHD isn't just about losing your keys or getting distracted by TikTok. We're talking about a brain that's playing eight radio stations at once while sending you random "missions" that feel more urgent than your actual work. It's exactly why entrepreneurship calls to us - we get to create our own rules, work with our natural rhythms, and build something around what lights us up. When you build a business around your strengths instead of fighting your brain's unique wiring, magic happens. Whether it's turning your hyperfocus into a superpower or using your creative problem-solving to innovate, it's about leveraging who you are, not who you "should" be. It's about creating systems that work for YOUR brain, not copying some random YouTuber's morning routine. From scheduling your week in theme days to having a dopamine menu that makes admin tasks actually doable - we're breaking down how to run an empire your way. Because entrepreneurship isn't about fitting into the standard mould, it's about breaking it and creating something better. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET'S CONNECT

Ever find yourself at 3 AM, scribbling business names on Post-its or feeling so stuck that you've resorted to random word generators for inspiration? Your business name should be more than just vibes - it needs to be clear, and memorable, and tell people what you do. It should make you feel powerful while actually serving a purpose. In this episode, we're breaking down the art of naming your business - from rookie mistakes to creating something truly badass. Get ready for proven frameworks, real examples, and my signature "smoosh method" for crafting a name that perfectly captures your vision! We'll throw your keywords, audience speak, and industry lingo into a creative blender to whip up a business name that's uniquely, authentically YOU. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET'S CONNECT

Ever feel like you're running on fumes while chasing your business empire dreams? Or maybe you're that superhero juggling a 9-5 and caring for a family while building your empire on the side (hello, 3am emails!). But what if I told you that there's a better way? In this episode, we're diving into why burnout happens (specifically in early-stage entrepreneurship) and, more importantly, how to avoid it. We're breaking down the real difference between being productively busy and dangerously overwhelmed, plus sharing game-changing strategies to protect your energy while still crushing your goals. We're getting real about energy management (not just time management!), exploring how to protect your physical, emotional, and cognitive energy while building your dream business. Whether you're side-hustling or going all-in, you'll learn practical strategies to work smarter, not harder because building an empire shouldn't mean burning yourself out in the process! -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET'S CONNECT

Ever wonder if you've got a million-dollar business idea hiding inside you? Spoiler alert: You do, and it doesn't take a fancy degree to make it happen. In this episode, I'm breaking down how anyone (yes, YOU) can turn their everyday skills and life experiences into a wildly successful business. Whether you're teaching couples how to plan a wedding on a budget or helping parents meal prep for picky eaters, your unique knowledge has value. Forget about qualifications - what matters is the passion and insight you bring to the table. The truth is, the only thing standing between you and that "silly money" is recognising your potential and putting it to work. Once you choose a skill that lights you up, it's all about sharing that value, building an engaged audience, and offering something irresistible. Your million-dollar idea is already in you - now it's time to bring it to life. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET'S CONNECT

Ever feel that pull to quit the 9-5 and go all in on your dreams, but not sure when it's “the right time”? In this episode, I'm spilling the details of my own leap from a six-figure corporate role at L'Oréal to building Badass Careers from scratch with no backup plan. I'll walk you through my exact process, how I managed the risk and the creative ways I kept financially afloat in those uncertain early days. From making that scary decision to start fresh in New Zealand, to learning how to make it work, I'll share the hard-won insights I wish I'd known sooner. You'll hear about the highs, the doubts, and the reality of building a personal brand that snowballs into financial freedom. Plus, I break down the key signals to look for in your own journey - how much savings to have, when to start your exit plan, and the importance of testing your market before you dive in. If you're asking yourself, “Is it my time to make the leap?”, this episode is for you. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- I'd love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going. And as always, I'd be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn't available anywhere else to say thank you!

When it comes to premium pricing, the question of *how* to justify charging more while competitors offer cheaper products can be daunting. Trust me, I get it! But premium pricing isn't just about the numbers - it's about positioning and the beauty of that is that YOU get to decide where you want to position yourself in the market. In this episode, I'll share with you how to confidently price your premium offers, overcome the fear of being "too expensive" and the key strategies to communicate the value behind your high-ticket services. We also touch on the benefits of premium pricing, from creating stronger connections and accountability with clients to delivering life-changing transformations. If you've ever wondered if your prices are hitting the mark, this episode will give you the confidence boost and clarity you need to charge what you're worth. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- I'd love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going. And as always, I'd be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn't available anywhere else to say thank you!

So many of us get the travel bug at some point in our lives - but how many of us translate that into not one, but TWO thriving digital empires?! That's exactly what today's guest has done. Jessica Dante (Jess!) is the founder of Love and London, a digital media brand that helps London tourists to avoid the overhyped and overdone, and to explore the city like the locals do. Love and London has gone from Jess filming some basic but helpful YouTube videos for tourists to being one of the leading digital platforms for London trip planning, reaching over 5 million people every month, plus a new sister brand: Love and Paris. Jess is also considered an expert in the travel sector, and has been featured by notable publications like Newsweek, Sky News, Telegraph, and Business Insider. With a mammoth following of hundreds of thousands, Jess has been in the game for almost a decade, and her insane sticking power means she has some incredible insights to share about what it takes to make this whole online business thing work (lucky us!). Including how she stayed successful when the entire tourism industry shut down overnight during the pandemic. Jess and I go deep in this no-holds-barred conversation - it's full of absolute gold that everyone will get something out of!

You've probably heard the stat that 90% of businesses fail, right? Well, not to brag (okay, maybe a little), but I've got a 100% success rate across my three businesses, and in this episode, I'm breaking down exactly why that is. From my YouTube channel to Badass Careers to Badass Empires, which is already on track to be my second 7-figure business, I've cracked the code on what it takes to succeed. And guess what? It's simpler than you think. In this episode, we're talking about why the online business model is EVERYTHING, the power of purpose, why keeping it simple is key, and designing a life with location independence and financial freedom - I made it a non-negotiable for my businesses to succeed. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- I'd love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going. And as always, I'd be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn't available anywhere else to say thank you!

Today, I'm breaking down exactly how I make 15-30K per month while working just 12 hours a week. Yep, you heard that right. But before you roll your eyes thinking this is another “work three seconds a day and become a millionaire” spiel, let's get real. This isn't some scammy internet fairy tale - it's all about mastering your business model, focusing on what matters, and playing the long game. And while I've built this flexibility into my life now, it's been a journey to get here. In today's episode, I'm giving you the inside scoop on what it really takes to build a sustainable, profitable, and flexible business model - one that could let you work less and earn more, but only after mastering the fundamentals and putting in the work. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- I'd love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going. And as always, I'd be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn't available anywhere else to say thank you!

Are you ready to break through to those exclusive 10K months everyone's talking about? Yeah, I know, it's the number that makes every coach and creator swoon - but why is it always 10K? Whether your magic number is 8K, 12K, or even 18K, the point is, you're on the brink of building a sustainable income that lets you say, "Screw the 9-to-5, I'm running my own damn show." In today's episode, I'm taking you BTS of my first 10K month (spoiler alert: I actually hit $28K a month after only 8 months in business!). I also share with you the big mistakes that kept me stuck, why having ONE signature offer is the secret to scaling quickly and with less resistance, and how to stop wasting time on flashy distractions (you don't need a website, fancy PDFs, or a million lead magnets - trust me!). And I'm sharing with you my best tips for hitting those 10K months ASAP in your own business by focusing on what truly matters, from mastering your content game to serving clients in a way that's efficient, profitable, and, of course, badass. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- I'd love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going. And as always, I'd be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn't available anywhere else to say thank you!

Today, we're talking about MONEY! Forget the boring, outdated business advice – this is all about building your badass empire online, where profit margins are HIGH, startup costs are LOW, and the rules are yours to break. We delving into:

Did you know you can still make BIG money with a small audience online? It's easy to look at other businesses' follower counts on socials with comparisonitis and think, “Geez, if I want to hit my monthly income goals, I'm going to need more followers like them!.” The thing is, these businesses have most likely been in the game for some time and have built their following after YEARS of connecting and engaging with their audience, sharing really valuable content, evolving their offerings, and spending lots of time and money to get their business to that point. But we don't all start there. The truth to the matter is that small, engaged audiences can be equally, if not MORE potent when building a business. I know this from personal experience. In the first 8 months of Badass Careers, I was making 30k months with a very small audience because I understood that…It's not the size that matters, it's about engaged followers (who are real human beings!) who feel nurtured by you, aligned with you and your offerings, and know that you're the person to help them get from point A to point Z. In today's episode, I talk you through the steps of how you can make BIG consistent money while working with your dream clients with a small following online. We chat about misconceptions around audience size and revenue, how to determine your revenue goals, understanding client needs and crafting an irresistible offer that aligns with market demand, and conversion power through community building. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- I'd love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going. And as always, I'd be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn't available anywhere else to say thank you!

Relying solely on social media platforms like Instagram to reach your audience and market your business isn't a rock-solid strategy. Why? Because you don't control those platforms. If they shut down or something happens to your account, how would you stay connected with your audience?That's where email marketing comes in. By building your email list, you have direct access to your audience, and you control how you communicate with them. And today, we're talking about one of the most powerful tools in your email marketing ecosystem: your welcome sequence.This fully automated process introduces new subscribers to you and your brand, helping them understand who you are, what you offer, and how you can help them.This is your beginner's guide to writing your very own welcome sequence that will do the groundwork for you in nurturing your audience, building trust and landing you clients!--------------------Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine!Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.--------------------I'd love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.And as always, I'd be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn't available anywhere else to say thank you!

Today, we're getting tactical. I'm not talking about “tactical” in the sense of content creation, goal setting or high-level visionary and thought leadership strategies. But in how you can optimise your Instagram profile so more of your dream clients can find you, follow you and work with you and in turn, help more people and take your passion-fuelled business to a whole other level. In today's episode, I'm going to run you through 10 fundamentals when setting up (or jazzing up) your Instagram account from choosing the right profile picture, crafting the perfect handle and bio, how to best showcase your highlights, settings you might not know exist, hashtags, and even my honest opinion on Meta verification. Let's optimise your Instagram profile for success and nudge people from only consuming your content to becoming a follower and an audience member of yours. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- I'd love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going. And as always, I'd be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn't available anywhere else to say thank you!

If content creation doesn't come naturally to you, if you keep getting stuck on the hampster wheel of procrastination, if perfectionism and overthinking are getting in your way of showing up, if you care too much about what other people think, or if you struggle to see yourself as someone who can build a personal brand-based business… Then badass, we need to chat. Becoming a content creator is the most valuable skill you can build as it will serve you forever in your business, not just on social media. It can feel terrifying to put yourself out there. Trust me, I get it! My first YouTube video was 15 minutes long and took me 3 hours to record! I was too wrapped up in how I looked, how I sounded and what people were going to think of me. Now, I LOVE creating content and although sometimes it still feels eerie, I do it anyway and it always pays off. In this episode, I share with you practical tips and mindset shifts to overcome the fear of creating content and showing up on socials and how to give less f*cks about what other people think. P.S. Prepare yourself for a little tough love (in the nicest way possible). -------------------- Wanna create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- I'd love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going. And as always, I'd be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn't available anywhere else to say thank you!

Let me start by saying… I love money. I love talking about money, I love being transparent about money, and I love helping other badasses to make money while running a purpose-led business. For most people, talking about money feels so foreign to them because, for some reason or another, it has become this rude and taboo thing to bring up. I cannot disagree with this more. It gives us the freedom to live the life we dream about and adds more fuel to our mission to help others and make a difference. Money is just a tool but if more money is in the hands of good people then good things happen. This is why I'm so passionate about being SUPER transparent about my revenue streams and income, and what those figures look like to give you a better understanding of how you can also make this happen in your badass empire. In today's episode, I give you a peek behind the scenes of my 10+ revenue streams so you can decide which ones (if not all!) you'd like to try in your own online business and give you a dose of *money-making* inspiration. -------------------- Wanna create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- I'd love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going. And as always, I'd be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn't available anywhere else to say thank you!

Hating competition is completely normal and a very human thing. Feelings of jealousy, fear, imposture syndrome and helplessness come creeping in when we are putting ourselves in the position of comparison. But here is the thing, in business, competition is actually a really great thing. It gives you the information that you need to stand out, make your personal brand more unique, level up your services and offerings, market your business, and make some data-informed decisions to separate you from the pack. When you do this, your people will find you. You will become that visionary, that thought leader and the next big thing in your industry. Because at the end of the day, no amount of success that your competitors have will take away from the success that you're able to achieve. Nothing that happens to them or happens for them will take that opportunity away from you. There is enough room for everyone to succeed in their own way. In today's episode, I‘m going to walk you through how to do your own market analysis and competitor research and look for ways that you can leverage it to stand out from your competition to fuel your business, not detract from it. You'll also learn to overcome mindset blocks, and self-doubt and find your niche. -------------------- Wanna create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Get Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- I'd love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going. And as always, I'd be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn't available anywhere else to say thank you!

If you are in the beginning phase of building your online empire or maybe your business has evolved and you're looking to do things differently, you'll find yourself asking the question “What business model is the best fit for me right now?”.Do you become a coach, a consultant, or a course creator selling digital products?In today's episode, I'm giving you the unsexy truth of entrepreneurship and what steps you first need to take before deciding on what business model is right for you.We also delve into why it's important to master your skillset and craft first before adding complexity, sales strategies for different business models, conversion rates, scaling your business, and how you can actually be a coach, a consultant AND a course creator at the same damn time.-------------------- Wanna create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Get Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- I'd love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going. And as always, I'd be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn't available anywhere else to say thank you!

Are you creating content that you think your ideal clients will love and provide them with a tonne of value AND you're consistently posting every day on social media but the sales aren't rollin' in? You aren't signing new clients, you don't have new enquiries in your inbox, or people aren't lining up to work with you? My badass, there is a disconnect somewhere in your content machine - but what is it? While we are purpose-driven businesses that love to make an impact and help people, we do still need clients because, at the end of the day, we're a business, right? In today's podcast episode, I'm sharing with you 10 reasons why your content isn't converting into sales - with a lil bonus tip at the end, how chasing the shiny stuff (vanity metrics, likes, comments, shares) isn't going to give you the answers, why your hooks aint hookin', and how to create content that sells without trying to actually “sell”. For even MORE juicy insights into creating content, be sure to listen to my other podcast episodes below:

Are you building your online empire but have no idea where your first clients will come from?!In today's podcast episode, I'm sharing with you 4 ways to land your first beta clients and get your business moving forward (aka, the ultimate win-win scenario), and how to know when it's the right time to switch from beta clients to paying clients.Plus how to stop second-guessing yourself and if you're using the right strategies to attract those dream clients you've been quite literally, dreaming about.--------------------I'd love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.And as always, I'd be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn't available anywhere else to say thank you.

Although I've only been a mum for a short time, I can already see how much my perspective on life, business and “success” has changed.If I were to have a conversation with past me, I think Rosie from even just 5 years ago would be straight-up shocked to see where I am today and what I've achieved.Jumping back into business, pumping as I record podcast episodes, being a present mum to my gorgeous little babe and integrating into this new way of living and running my business – it's a true *pinch me* moment. To me, this is what success feels like.And in today's podcast episode, we're taking a trip down memory lane to look back at my journey in business and see just how far I have come over the years. From being unemployed in 2019 to then making $150k, and then $3 MILLION in just a few years, and now being a mum too… I feel pretty darn successful.The question is badass, do you?Come with me in this podcast episode as we talk about what success really means and how you can achieve more of it in not just your business but your life too.--------------------Did you love this episode? I would love & appreciate you forever if you could share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going. And as always, I'd be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn't available anywhere else to say thank you.

Turning a hobby for baking into a wildly successful online empire? Mmmm, sounds delicious

Ready to transform your content, build your empire and attract more aligned clients?In today's podcast episode, we're diving into all things content strategy – specifically, how to build authority and become the go-to person for your ideal clients when it comes to not just content, but content that SELLS.Diving into the 3 D's, I'm breaking down how to create “discoverable” content, sprinkle in some “driver” content, and gradually build your “depth” content as your audience starts to know, like, and trust you more with each new post.So if it's more sales you want, it's more sales you'll get… One post at a time.Ready to level up your content game, badass?-------------------- Tag me in your Instagram Stories @badassempires_ or drop me a DM with your biggest takeaways from this episode. I can't wait to see all the magic you're making with what we talked about in today's episode! As always, I'd be forever grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn't available anywhere else to say thank you!

So, you wanna build a multi-million dollar empire? Well, listen up because today I'm spilling the tea on the top 6 things I would NEVER do as a multi-million dollar CEO. And no… this ain't no traditional (aka boring) business advice you'll find at university or on the internet. After scaling Badass Careers and Badass Empires to the multi-million dollar level, I've learned a thing or two about how to run a business in a way that not only feels good for you and suits your personality, but makes you the BIG BUCKS. Need I say more? -------------------- I'd love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going! And as always, I'd be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn't available anywhere else to say thank you.

“But if I give away too much for free, people won't want to pay me, right?!” Wrong. When it comes to sharing free content, my rule is to be as generous as you can. Your free content is your chance to shine, build trust, stand out in your niche, and show people why you're 100% worth their investment in working with you. I mean… if your free content is *this* good, imagine how insane your PAID offers are. Today, I'm breaking down how to differentiate what to share in your free content vs your paid offers, and how to lead people from one to the other. More visibility. More income. A bigger empire? Yes, please! Share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

When you understand the power of lead magnets and how to create a strategic one that not only helps your audience immensely but also takes them from followers to clients… you're onto a winner. In this episode, we're diving into all things lead magnets from learning how to make your lead magnet irresistible, powerful, and profitable, to making it effective enough that it keeps your clients wanting more – we're covering it all. So if you're ready to expand your empire, dominate your niche, and become a queen at creating juicy lead magnets that convert then this episode will give you the steps to make it happen.Are you ready to claim your title as Digital CEO? Grab my free guide Your First 100k Roadmap to learn the 6 steps to make your first $100k online as a brand new coach, consultant, or course creator - https://www.badassempires.com/100kAs always, I'd love to get to know you, so please reach out to me on Instagram at @badassempires_ and tell me what attracted you to the Badass Empires podcast!

I'm gonna let you in on a little secret here, badass… I almost broke my business.The truth is, like a lot of entrepreneurs, I thought I had to have ALL of the offers to be able to scale my business. I wanted to make more money so what other way could I do that than add more offers, right?! Spoiler alert: It didn't work.In today's episode, I'm sharing with you why it didn't work, why having more offers does not equal more sales, and what you should be focusing on instead.Are you loving the podcast? I'd love to know! Message me on Instagram at @badassempires_ and tell me what attracted you to the Badass Empires podcast and what you love the most.

Buckle up badass, cause today we're talking riches in the niches.More specifically… How to find (or refine) your niche for both purpose and profit. Cause why not have both?!In this episode, I'm breaking down why niching down is crucial for success in your online empire, the myths about niching that are false AF and stopping you from growing, and how to overcome any mindset blocks you have around niching (I know you've got them, and we're gonna get rid of them!).So if you're ready to listen to me riff on all things niches and how finding or refining your niche could be the thing to catapult your empire - listen on!Ready to claim your title as Digital CEO and make your first $100k online as a brand new coach, consultant, or course creator? Grab Your First 100k Roadmap, the free guide now!I'd love to get to know you so please reach out to me on Instagram at @badassempires_ and tell me what attracted you to the Badass Empires podcast.

Believe it or not, social media algorithms actually want you to succeed. Yeah, I know what you're thinking “Rosie, you're crazy. The algorithm hates me! It never shows my content to anyone, no matter how hard I try!”.But hear me out for a minute… What if I told you that the algorithm (whether that be on Instagram, or TikTok, etc) IS actually on your side? That because the algorithm wants to keep people ON its platform, it wants to help you keep those people on there (aka get your content seen by more people?!).In today's episode, I'm breaking down the 4 biggest keys to social media growth on ANY platform, by understanding the algorithm and using it to your advantage.Let's get down and dirty in some social media strategy, shall we?I'd love to get to know you so please reach out to me on Instagram at @badassempires_ and tell me what attracted you to the Badass Empires podcast.Also be sure to head on over to my website to see more ways that we can support you in creating your very own empire!

Pivoting from being a teacher to an entrepreneur, all while getting a Masters Degree? All in a day's work for today's podcast guest! Alex Smith, Founder of Peasy Anglais, turned nearly a decade of experience and passion in teaching English into scaling her very own online business empire helping French speakers gain confidence in English. Known for her positive and effective learning methods, Peasy Anglais has helped over 4,000 students reach their goals in English, and has built a mammoth following on socials, including close to 600,000 on Instagram In this powerful conversation, I talk with Alex about her journey in rebelling from the traditional education system and becoming a Digital CEO, course, and content creator (as an introvert!). We dive into what it took to launch her online business during COVID, how she built and empowered a passionate team, grew her own confidence and removed mindset blockers that were keeping her stuck. Plus all of the decisions and shifts it took to build and scale her empire, that has now served thousands of people worldwide. I'd love your feedback! Send me a message on Instagram @badassempires_ and tell me which episodes you love the most here on Badass Empires so I can keep the good stuff coming! Connect with Alex from Peasy Anglais: TikTok: https://www.tiktok.com/@peasyanglais Instagram: https://www.instagram.com/peasy_anglais/ YouTube: https://www.youtube.com/@PeasyAnglais

If you didn't already know, I'm having a baby! And in today's episode, I'm breaking down everything I've been working on to prepare for the biggest change in my business (and life!) to date. I'm taking you behind the scenes in my business, and quite honestly, MY BRAIN, to share with you exactly how I'm navigating this new, huge change in my life. We talk about how I'm feeling about the upcoming changes and becoming a mum, and how I've restructured my business to better support me in being able to make my upcoming new arrival my number one priority, whilst still having the business run like clockwork. Whether you're pregnant, trying to have a baby, going through some kind of big change in your life and business, or heck, you just want some pointers on running a sustainable business – you'll get something out of this episode. I'd love your feedback! Send me a message on Instagram @badassempires_ and tell me which episodes you love the most here on Badass Empires so I can keep the good stuff coming!