Podcasts about why cmos

A CMO Confidential Interview with Dr. Eugene Soltes, Harvard Business School Professor and author of "Why They Do It - Inside the Mind of the White Collar Criminal". Eugene discusses how most crimes start out as small, often unnoticed decisions made by strategic people, how nearly everyone has a chance to step over the line, why many companies (Air BnB, Uber, AI) take regulatory risk, and how culture drives poor individual choices. Key topics include: when puffery gets murky; why it's dangerous to "convince yourself;" why it doesn't matter "who signed off;" and the "fraud triangle." Listen in to hear why humility and counterpoints are critical, what he learned about risk assessment from the Free Solo climber, the "difference between being an arms dealer and a transportation company," and how there are "a million ways to pay a bribe."In Part 2 of our conversation with Harvard Business School professor and author of Why They Do It, Dr. Eugene Soltes, we dive even deeper into the ethical gray zones that surround today's most ambitious companies. From social media firms that hide behind “just connecting people” to leaders who convince themselves their actions are justified, Eugene explains how culture, rationalization, and groupthink drive even the smartest executives into trouble.You'll learn why having a sign-off from Legal is never enough, why the “show me where it says I can't” culture is so corrosive, and why CMOs must understand the difference between business risk and integrity risk. We also hear Eugene's story of climbing (briefly) with Free Solo legend Alex Honnold and how that shaped his thinking around open-eyed risk—a model every marketing leader should understand.Topics include: • Why CMOs can't hide behind Legal • The “arms dealer” mindset in corporate marketing • Risk culture vs. innovation culture • How companies accidentally incentivize bad behavior • Psychological safety vs. performative candor • The million ways bribes get disguised • The importance of personal humility—even in the C-Suite

Think CMOs don't belong in the boardroom? Think again. Today's top marketers are stepping beyond the C-suite, bringing strategic insight, customer obsession, and data-driven decision-making to board-level conversations. But how do you actually make that leap? In this episode of Renegade Marketers Unite, Drew Neisser sits down with three marketing leaders who've done just that: Denise Vu Broady (Collibra), Peter Finter (KX), and Katrina Klier (Sage Strategy Group). They share how they earned board seats—and how you can too. In this episode: How Denise mapped her board journey five years in advance  Why Peter leads with risk and strategy to earn trust at the top  What Katrina looks for in a board-ready résumé (hint: it's not brand metrics) Plus:  Why nonprofit and advisory roles are the best launchpads  When to invest in certifications like NACD and PDA   How to talk board ambitions with your CEO (without raising red flags)  Why CMOs are more board-ready than they realize Whether you're just curious or actively pursuing a seat, this episode is your inside track to the boardroom.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

“People read three-star reviews. They don't read five-star reviews. People are looking for truth. They're looking for actual helpful content, and nothing's five stars,” says Allyson Havener, CMO at TrustRadiusIn this episode of The Content Cocktail Hour, Allyson Havener, CMO at TrustRadius, explores how reviews, AI, and data-driven content are shaping modern B2B marketing. Allyson shares why quality beats quantity when it comes to reviews, how TrustRadius is setting the industry standard for authenticity in customer voice, and why proprietary data is a brand's secret weapon in the age of AI. She also offers her unique perspective on why CMOs, not CROs, should lead go-to-market teams and how aligning marketing with finance is a game-changer.In this episode, you'll learn:Why TrustRadius rejects nearly half of its submitted reviews to maintain quality and credibilityHow AI is affecting buyer trust—and how businesses can protect their content from becoming commoditizedThe hidden power of proprietary data and how it fuels content, product, and marketing strategyResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Allyson on LinkedIn: https://www.linkedin.com/in/allyson-havenerExplore TrustRadius: https://www.trustradius.comTimestamps:(00:00) Intro(01:16) Understanding TrustRadius(02:04) Balancing vendor and buyer solutions(04:54) The importance of quality reviews(05:53) Philosophy and strategy at TrustRadius(08:52) AI's role in reviews(12:39) TrustRadius' data-driven content strategy(17:32) The value of content marketing(23:38) Why CMOs may be better suited to lead revenue teams

A leader in the events industry, Julius jumps right into the role and impact of events in modern Marketing.  Why CMOs are currently enthusiastic about events, how the pandemic led to a renewed appreciation for measurable interactions at events, and how they're becoming more data-driven with the aid of technology such as AI.  ALSO Julius opens our eyes to various event formats, cost-effective organizing strategies, and the significance of understanding event objectives and audience engagement.  If you're looking to host an event in the near future, listen to this episode first, trust me. As we near the end of 2024, it's time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit https://www.impact.com/millennial and take your marketing to the next level! 03:33 The Changing Nature of Business Events 05:21 The ROI of Events 07:55 Content Creation at Events 10:28 Cost and Planning of Events 12:35 Low-Cost Event Strategies 20:03 Marketing and Ticket Sales for Events Follow Julius: https://www.linkedin.com/in/juliussolaris/    Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  Pete Carter shares his top P&G marketing campaigns and what catches a CMO's attention. Listen to this podcast with Pete Carter. If you have pitch fatigue, you're not alone. This week, we're sitting down with one of the original “ditch the pitch” advocates, Pete Carter of Creative Haystack. With an impressive 41-year tenure at P&G, Pete knows all about memorable marketing campaigns and what really catches the attention of a CMO.  For over four decades, Pete had a role in creating some of the most iconic campaigns of all time and reshaped how P&G thinks about its relationships with agencies. Today, we talk about gems like the heart-warming Pampers "Peace on Earth" spot and the Pantene "Strong is Beautiful" anthem that made the Top 3 best Super Bowl ads...without even airing nationally. After we unpack P&G's best moments, Pete shares his battle-tested wisdom for CMOs and marketers. He emphasizes nailing your brand positioning before anything else, the importance of finding agency partners who are a culture fit, and why he believes agencies need to “ditch the pitch” — which is easier said than done. Pete Carter gives great advice for agencies and CMOs on how to work better together to create impactful campaigns with staying power—from perfecting selling lines to bringing impressive case studies to brands that really show them what you're capable of. What you will learn in this episode with Pete Carter:  How to last more than 18 months as a CMO How P&G accidentally earned Super Bowl coverage The best work P&G has ever created, according to Pete Carter Why agencies and brands should consider ditching the pitch The best and worst elevator pitches Pete has seen Why CMOs should consider implementing a fixed and flow process How to write a selling line that sticks with people for years Resources: Read our top 5 takeaways from this episode here Learn more about Pete Carter by visiting his website Email: Pete@CreativeHaystack.com LinkedIn: https://www.linkedin.com/in/pete-carter-9509404/ Watch the Tide Talking Stain Super Bowl ad Watch the Pantene Super Bowl ad Watch the Pampers Peace on Earth Commercial Read this interview with Pete Carter on advertising FMCGs  

More companies are looking to adopt marketing mix modeling (MMM) to measure marketing efficiency and make predictions about how marketing inputs could impact sales. While it's not a new technique, MMM has come a long way in the past few years, driven by new technologies like machine learning and AI. As a result, MMM is faster, more easily automated, more efficient, and widely accessible to businesses.  In this episode, our Global Brand Director, Kate Gleeson speaks with Zach Bricker, Lead Solutions Engineer at Supermetrics, and Igor Skokan, Marketing Science Director at Meta, to discuss implementing MMM. Zach and Igor break down what MMM is, how it's changed in recent years, and what types of data are used. They discuss how companies can validate the accuracy and reliability of MMM models, as well as how to turn that data into actionable results.  This episode comes from SuperSummit – a virtual event about marketing measurement and data. Watch the full recording and our other SuperSummit sessions to learn more.  Learning points from the episode include: 00:00 – 02:55 What is marketing mix modeling? 02:56 - 04:42 How MMM has changed over the years  04:43 – 06:48 The types of data typically used in MMM 06:48 – 09:36 How to validate the accuracy and reliability of MMM models 09:36 – 15:07 Future trends and developments in MMM 15:07 – 16:02 Why CMOs are hesitant to adopt MMM 16:03 – 18:48 How businesses can calculate ROI based on MMM findings 18:49 – 27:09 Advice for companies implementing MMM for the first time Important links and mentions: Igor Skokan / Meta Zach Bricker / Supermetrics Marketing mix modeling for marketers: How to measure marketing in a privacy-first world

We've heard a lot from CMOs on why they think an aligned C-suite is important for success. Now it's time to get a CEO's perspective on the CMO's role in achieving this.Key talking pointsThe importance of aligned C-suites, and why silos can be blockers to achieving this.Why CMOs have historically had problems aligning with the C-suite, and what they should be doing now.A CEO's perspective on the role of CMOs in breaking open C-suite silos.

Brands have an essential duty when it comes to sustainability. But before you go out and declare "we're sustainable now", first you need to ensure everything is aligned internally. Johanna Bauman believes it needs to be CMOs taking charge of this responsibility.Key talking pointsThe importance of internal alignment before going public with sustainability initiatives.Why CMOs are best placed to work on it (and how to prevent perceptions of it just being a "marketing initiative).Practical steps for getting everybody onboard with sustainability initiatives.

Jason has plenty of experience at driving change in major organizations. Check out his advice on how you need to be doing the same as a CMO.Key talking pointsWhy looking to the future is essential to the CMO role.What kind of challenges and opportunities CMOs could face soon.Why CMOs are perfectly placed to be the catalysts for change in their organizations.

n part one of our episode with Jon Miller, we talked about how ABM is different than just great targeting as it takes personalization on a next level, and why it's important to know that it is a strategy, a way of doing business and not just a campaign. Why CMOs should be with the First Team influencing corporate decisions and why technology should be an enabler of a strategy and not the other way around was also explored and tackled. Show NotesConnect With: Jon Miller: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

n part one of our episode with Jon Miller, we talked about how ABM is different than just great targeting as it takes personalization on a next level, and why it's important to know that it is a strategy, a way of doing business and not just a campaign. Why CMOs should be with the First Team influencing corporate decisions and why technology should be an enabler of a strategy and not the other way around was also explored and tackled. Show NotesConnect With: Jon Miller: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In part one of our episode with Jon Miller, we talked about how ABM is different than just great targeting as it takes personalization on a next level, and why it's important to know that it is a strategy, a way of doing business and not just a campaign. Why CMOs should be with the First Team influencing corporate decisions and why technology should be an enabler of a strategy and not the other way around was also explored and tackled. Show NotesConnect With: Jon Miller: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In part one of our episode with Jon Miller, we talked about how ABM is different than just great targeting as it takes personalization on a next level, and why it’s important to know that it is a strategy, a way of doing business and not just a campaign. Why CMOs should be with the First Team influencing corporate decisions and why technology should be an enabler of a strategy and not the other way around was also explored and tackled. Connect With: Jon Miller: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Wharton School Professor of Marketing Peter Fader sometimes wishes he never used the words “Customer Centricity” in his first book, Customer Centricity, and his latest, The Customer Centricity Playbook. Because, to him, it’s not about THE customer, or even all customers. Rather, it’s about using data to figure out who are your most valuable customers. Those are the ones to center around. Fader joins the podcast for a discussion about the quantitative (or math) side of customer centricity and why we should all be celebrating “customer heterogeneity.” Listen to this episode to learn: • Why CMOs should be thinking like CFOs and embrace customer-based corporate valuation and customer lifetime value (CLTV) • The actuarial science of predicting customer behavior and “buy till you die” models • Why many companies are paralyzed with fear that they might suffer a viral customer service mishap and become the next “United Breaks Guitars” • How the valuations of IPOs like Lyft, Slack, Blue Apron, and Uber look different when you filter them through the customer lens • The one piece of advice Fader would give to marketers and executives For more information: petefader.com

On this episode, Ian introduces his new co-host, Lauren Vaccarello. Lauren is a digital marketer who has held senior marketing roles with tech companies like Salesforce, AdRoll, and Box. She also co-authored two influential books on marketing: “The Retargeting Playbook” and “Complete B2B Online Marketing.” Ian and Lauren discuss Lauren's background in marketing, why CMOs get fired, and how executives can keep up with the latest trends in marketing. 00:45 - Lauren's marketing background. 4:00 - Stumbling into lead scoring. 7:30 - Blending strategic and tactical marketing. 10:15 - Why great marketing looks easy. 12:50 - Why CMOs get fired, and how to avoid it. 17:00 - How to stay up to date with the latest marketing trends. 25:20 - How to set expectations with your CEO and board. 31:40 - The dumbest things a CMO can get fired for. 36:00 - The umbrella theory of marketing. 37:00 - Why this is the best time to be a marketer. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Mark Ritson is a columnist, consultant, professor and one of the most authoritative voices on marketing in the world. A proponent of marketing fundamentals and rejecter of consensus thinking, Mark has worked with some of the biggest brands in the world and through his teaching at some of the world’s top business schools and more recently the Marketing Week Mini MBA, he has helped thousands progress in their career. In this episode of Marketing Week Meets, recorded at The Festival of Marketing, Mark answers the audience’s questions and tackles: - Why CMOs need to talk about “making money first” and brand and customer satisfaction second if they want the respect of CFOs - Why long-term brand building should be the job of agencies - The coming Apocalypse in marketing caused by a lack of formal training among marketers - His “despair” over the lack of appetite of British marketing professors for practical experience - Having no major professional regrets and why he applies the 40/40/20 rule to making money

Jeremy Knight spent 20 years as a B2B publisher creating publications for the private equity and fast growth business sectors. With digital technology, the Internet, and social web Jeremy believed making clients the publisher in a new media age was not just a good idea, it was the foundation for building a business. After all, building an audience was a better proposition than renting a list or leveraging third party routes to market, right? He launched Equinet Media in January 2009. Discovering HubSpot in 2011 was a game changer. The blending of a content marketing play with an inbound methodology propelled the business forward as everything we did for clients had measurable outcomes. Today Equinet is an Inbound Agency, working specifically for the manufacturing and professional services sectors, operating on the EOS system and delivering services through an agile scrum process.   What you’ll learn about in this episode: Jeremy’s transition from publisher to agency owner and the challenges he faced in that transition How Hubspot changed the game for Equinet -- even when it was far less powerful in 2011 than it is today Why CMOs are going to lead revenue and why sales and marketing are two halves of the same whole Hiring for attitude and training for aptitude instead of hiring based on skills alone Why you need to focus on developing different skills in all your team member when you keep all the work inside your agency and never outsource anything Why your team needs to have access to and understanding of the tools inside a tool like Hubspot, even if using them is not part of their day-to-day job What Agile is and how its point-based system works Learning how to implement Agile into your agency so that it matches up with inbound Why Agile doesn’t work the same for every agency and why you need to be ready to customize it Using Agile to figure out what works needs to be done to achieve the best results Why Jeremy uses two sets of points within Agile -- one for the value it provides a customer and another for the effort it takes his team Ways to contact Jeremy Knight: Website: www.equinetmedia.com Twitter: @TheJeremyKnight LinkedIn: www.linkedin.com/in/jeremyknight Email: jeremy@equinetmedia.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

From mad men to math (wo)men, what are the 5 attributes to look for in a CMO? How marketing has become the glue that holds the whole business together. Why CMOs make great CEOs and what's the path from CMO to CEO. More marketing strategies in The Mobile Native's Guide to Marketing.

Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing   “I think that's the number one challenge that business owners have is they assume that they know their audience when in reality they know very little about them.”  – Chris Dayley What you’ll learn about in this episode: How to survive by focusing What are the basic elements CMOS need to manage expectations How to continue innovating everyday Why CMOS fail and how t avoid the failure trap How to execute at scale Why courage always precedes vision How to set clear marketing expectations Why a CMO needs board-level support and how to secure it Other resources: A/B Testing Starter Guide Visual Website Optimizer Optimizely Ways to contact Chris: Twitter: @ChrisDayley Website: www.DisruptiveAdvertising.com 

Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing   “Awareness erodes at about a 50 percent a month rate, so if you can’ t create something that is sustainable over time, don’t bother spending the money.”  – Drew Neisser What you’ll learn about in this episode: How to survive by focusing What are the basic elements CMOS need to manage expectations How to continue innovating everyday Why CMOS fail and how t avoid the failure trap How to execute at scale Why courage always precedes vision How to set clear marketing expectations Why a CMO needs board-level support and how to secure it Other resources: The CMO’s Periodic Table: A Renegade’s Guide to Marketing by Drew Neisser Ways to contact Drew: Twitter: @DrewNeisser Website: www.renegade.com  

On this week's #MediaSnack we just think about Chief Marketing Officer, typically the company's most senior marketer. Check out the Harvard Business Review recent paper "Why CMOs never last" https://hbr.org/2017/07/the-trouble-with-cmos According to HBR, 80% of CEOs don't trust their CMO - you can see the pressure that a CMO is under when they don't have the trust of the C-Suite and perhaps that's why their tenure is often shorter than anyone else at that level. HBR also clarify different types of CMO and a framework (presumably for CEOs) to identify which type of CMO you might need for your business. Recently Coca-Cola replaced their departing CMO with a Chief Growth Officer which seems to be blending a sales and marketing role with more pointed focus on making marketing investment more accountable. Its also a reflection on the pressures on the businesses to deliver more short term results and growth. With perhaps less focus on long term brand building. Other companies like Colgate, Coty, Mondelez have also moved to this Growth Officer role - interesting to note that these are large consumer FMCG / CPG businesses. Is this because these companies can often have rather large gaps between marketing and sales culture. Alison Lewis, the CMO of J&J argues in Marketing Week that there is always a need for a senior executive in charge of the brand and that the CMO has always been in charge of growth. So why would you need a new title? https://www.marketingweek.com/2017/07/18/chief-growth-officer-johnson-johnso The evolution of the CMO role has got to be a good thing, improving accountability and placing far more scrutiny over marketing investments, especially the huge media budgets. Question of the Day: Will we see more Chief Growth Officers replacing the traditional CMO?

Joe Stradinger began his career as a CPA with Arthur Andersen. His first assignment was in Budapest, Hungary, where he performed business valuations to support the privatization effort of former Iron Curtain countries. Joe eventually transferred to Arthur Andersen Business Consulting where he supported major telecommunications clients such as GTE and MCIWorldCom. In October of 1998, he co-founded Musicforce.com, the Internet's largest retailer focused exclusively on one of the fastest growing genres of music - contemporary Christian music. At Musicforce.com, he oversaw finance and operations as CFO and COO as well as a member of the board of directors. In July 1999, Gaylord Entertainment (NYSE GET) purchased a controlling interest in Musicforce.com at a valuation of $30 Million. The site and its management team formed the cornerstone of Gaylord Entertainment's new internet division, Gaylord Digital. As Gaylord Digitals VP of Strategic Development, Joe was responsible for all business opportunity development for the company including investments, acquisitions, strategic partnerships, and new-market development. In 2012, Joe launched EdgeTheory, a conversation media company. EdgeTheory's platform creates, publishes and analyzes content at scale through proprietary conversation mapping & creation technology. The result for our customers is a greater share of the conversation that grows their market share.   “We don't live in a search age anymore, we live in a find age. We have to go find people that aren’t looking for us.” - Joe Stradinger What you’ll learn about in this episode: Content as a service: why you can’t have a conversation without content How EdgeTheory uses development engineers and conversation engineers to develop content EdgeTheory’s conversational maps that they use with clients to direct the kinds of conversations they need to have on social Why CMOs need to think of themselves as a publisher that builds a media company Why every company in every industry needs to own their conversation What people often misunderstand about social media The divide between the people who know what to say (those with experience) and those who know how to really use social media (younger employees) Why content creation is the new SEO Ways to contact Joe: Website: edgetheory.com Twitter: @joeoptions Ted Talk: www.youtube.com/watch?v=i5xHI4C2HwA