Podcasts about angeley mullins

Are you building a B2B SaaS andaiming to hit 10M ARR? Then this episode is a must-listen! In this podcast, we talk about how to scale a B2B SaaS business to 10 million in annual revenue (ARR). The episode includes tips from 20 experts in the field, offering useful advice for SaaS founders. Sponsored by Reditus, a platform that helpsmanage affiliate programs for B2B SaaS companies, this episode pulls together key lessons from earlier episodes to guide founders aiming for this big milestone.Key Timecodes(1:07) -Episode 1: Scaling beyond founder-led sales(2:17) -Episode 2: Building a sustainable SaaS business with Ferdinand Goetzen(3:19) -Episode 3: Tim Schumacher's B2B SaaS growth playbook(4:30) -Episode 4: Affiliate marketing for B2B SaaS with Joran Hofman(5:40) -Episode 5: Molding a go-to-market team into a revenue factory with Jacco van der Kooij(6:53) -Episode 6: Leveraging customer success for growth with Mike Dry(8:00) -Episode 7: Building and scaling a micro SaaS with Alex Urquhart(9:53) -Episode 8: Mastering message market fit with Diane Wiredu(11:36) -Episode 9: From agency to SaaS with Chris Out(12:32) -Episode 10: Starting and growing a B2B podcast with Tom Hunt(14:57) -Episode 11: Going global with Gilles Bertaux(17:08) -Episode 12: Path to a successful SaaS exit with Ryan Allis(18:08) -Episode 13: Hiring your first marketing leader with Andrew Davis(20:21) -Episode 14: Building SaaS without big VC funding with Greg Head(22:20) -Episode 15: Leveraging social media for growth with Chris Cunningham(24:43) -Episode 16: Growing a SaaS affiliate program with Adam Glazer(26:27) -Episode 17: Building a brand strategy with Angeley Mullins(28:56) -Episode 18: Positioning for explosive growth with April Dunford(30:10) -Episode 19: Building a profitable SaaS SEO strategy with Sam Dunning(33:20) -Episode 20: Building brand authority with Melissa Rosenthal

Are you building a B2B SaaS andaiming to hit 10K MRR? Then this episode is a must-listen! In this special episode, we've gathered insights from 20 experienced guests from Season 5 of the "Grow Your B2B SaaS" podcast. Each guest shares their top advice to help founders like you reach the crucial milestone of 10K MRR. Hosted by Joran Hofman, founder of Reditus, this episode is packed with practical strategies forscaling your SaaS business in a sustainable way. Get ready for a wealth of expert tips you won't want to miss!Key Timecodes(0:00) - Episode Introduction: Are you growing a B2B SaaS and looking to hit 10K MRR?(1:11) -Episode 1: Kevin Tye on scaling beyond founder-led sales.(2:16) -Episode 2: Ferdinand Goetzen on building a sustainable SaaS business.(3:12) -Episode 3: Tim Schumacher's playbook for early-stage SaaS growth.(4:13) -Episode 4: Joran Hofman on affiliate marketing for B2B SaaS.(5:19) -Episode 5: Jacco van der Kooij on molding a go-to-market team.(6:21) -Episode 6: Mike Dry on leveraging customer success for growth.(7:33) -Episode 7: Alex Urquhart on building and scaling a micro SaaS.(8:30) -Episode 8: Diane Wiredu on mastering message market fit.(9:23) -Episode 9: Chris Out on transitioning from agency to SaaS.(10:14) -Episode 10: Tom Hunt on starting and growing a B2B podcast.(11:05) -Episode 11: Gilles Bertaux on going global with your SaaS.(12:58) -Episode 12: Ryan Allis on outbound strategies for SaaS growth.(14:09) -Episode 13: Andrew Davis on hiring your first marketing leader.(15:26) -Episode 14: Greg Head on building SaaS without big VC funding.(16:22) -Episode 15: Chris Cunningham on leveraging social media for growth.(17:31) -Episode 16: Adam Glazer on setting up a SaaS affiliate program.(18:47) -Episode 17: Angeley Mullins on AI tools for efficiency.(19:57) -Episode 18: April Dunford on positioning for explosive growth.(21:01) -Episode 19: Sam Dunning on building a profitable SaaS SEO strategy.(22:26) -Episode 20: Melissa Rosenthal on building brand authority.

Are you wondering how to build a brand strategy for your SaaS? In this insightful episode of the Grow Your B2B SaaS Podcast, host Joran sits down with Angeley Mullins, former CCO at Resourcify, to explore the art of building a brand strategy for SaaS companies. With over 20 years of global leadership experience at companies like Amazon, GoDaddy, and Intuit, Angeley is a highly respected marketing and sales expert. Recognized by CrunchBase as one of the most influential women in sales, she offers a wealth of practical and advisory insights. This episode is a must-listen for SaaS founders and marketing leaders aiming to create a strong brand strategy. Key timestamps (0:00) - Introduction to brand resonance and customer connection (0:48) - Episode overview and guest introduction: Angeley Mullins (1:25) - Defining brand and its significance (2:12) - Importance of building a brand in B2B SaaS (3:36) - Elements of a strong brand strategy (4:58) - Examples of effective brand storytelling (5:51) - Common mistakes in brand building (7:17) - Recommendations for early-stage SaaS companies (8:41) - The power of storytelling in branding (10:10) - Messaging and its impact on branding (11:38) - Long-term versus short-term branding strategies (13:25) - Combining short-term wins with long-term brand building (15:16) - Usability testing as a strategy for brand building (16:46) - Methods for conducting usability testing (18:10) - Frameworks for understanding customer needs (19:05) - Real-world application of customer feedback (20:06) - Importance of completing fundamental branding steps (20:26) - Best practices in brand strategy for B2B SaaS (23:07) - Building a brand in a competitive market (25:21) - Metrics for evaluating brand growth (27:39) - Understanding brand messaging and storytelling (28:23) - Challenges in building a brand (29:42) - Importance of belief statements in branding (31:54) - Developing a brand belief statement (32:56) - Making technical products engaging (33:08) - Future trends in branding (35:52) - The role of brand in marketing and sales (36:17) - Advice for early-stage SaaS founders (37:34) - Strategies for scaling SaaS companies (38:55) - Addressing potential challenges in brand building (39:25) - Summary and key takeaways (40:59) - Final thoughts and advice for SaaS founders (41:39) - Contact information and closing remarks

Angeley Mullins is a seasoned Marketing & Commercial Executive ( CMO / CCO / CRO) with leadership roles across the US, EMEA, UK, & APAC including: Amazon, Intuit, GoDaddy, and her most recent role as Chief Commercial Officer ( CCO) at Resourcify, a digital platform that helps companies reduce their waste, increase their recycling, and promote a circular economy. Her experience focuses on commercial & operations growth: revenue, marketing, brand, sales, product, and international expansion in both technology scale-ups & larger corporations.

Marketing: the first budget cut and the last to get the credit. In this episode, your favorite co-hosts Ruta and Emma sit down with Angeley Mullins, Chief Commercial Officer at Resourceify, as she shares her no-nonsense perspective on why cutting back on marketing during tough times is the business equivalent of eating soup with a fork: messy, ineffective, and you'll still be hungry. They dive into the delicate dance between performance marketing and brand building, why sales and marketing are like peanut butter and jelly (yes, they belong together), and how ignoring your customer's needs is a fast track to irrelevance.Takeaways:Investing in marketing leads to long-term growth. Don't let economic pressures push you into shortsighted decisions.Performance marketing is just one slice of the pie. Don't forget the power of brand.Sales and marketing should work hand in hand. The dream team works best together, not in silos.Understanding customer needs is crucial. Forgetting this? That's a fast track to irrelevance.The pendulum is swinging back toward brand investment. And it's about time.Mistakes are part of the process. If you're not failing, you're not trying.ROI isn't the whole story. Marketing is more than just numbers on a spreadsheet.A strong brand presence makes selling easier. Build it, and sales will follow.Early-stage companies need balance. It's not just sales or just marketing—it's both. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In this episode, Angeley Mullins, CCO at Resourcify, takes us inside her journey through tech, offers a sneak peek into her upcoming book for founders, and explains how Resourcify is helping companies break free from analog waste management with digital solutions. She dives into why sustainability can't just be a buzzword, the real impact of physical marketing, and why user-generated content is key to authentic brand building. At the core of her insights? How to create a brand that lasts, connect meaningfully, and use storytelling to transform the sustainability landscape.   What's in this episode: Why sustainability must be more than a buzzword How Resourcify is driving the shift to digital waste solutions Creative, budget-friendly marketing tactics that deliver The power of physical outreach and authentic user-generated content Reviving referral programs and reconnecting in person The secrets to storytelling that makes a brand unforgettable Curious about how to build a brand that doesn't just survive but truly matters? This episode is your roadmap.

Try Miro now: https://tekpon.com/deals/miro-free/ Resourcify's all-in-one digital circularity platform helps businesses rethink their waste, reduce their costs, and restore the planet. Resourcify is on a mission to enable a zero-waste future and circular economy! Through the digitization of daily operations, our recycling platform enables all businesses to manage, track, and improve their recycling while having less administration and saving up to 40% of the costs compared to conventional waste management. Connect with Angeley

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by SaaStock Europe 2024 speaker Angeley Mullins, Chief Commercial Officer at Resourcify, who shares Founder versus Company Brand. "A lot of founders don't actually understand what marketing is. You have performance marketers and content marketers and brand marketers. You have channel marketers, partner marketers, etc. So really identifying what your go to market strategy is, identifying who your ICP is, and these are just the fundamentals, and then what resonates to your ICP, and you have to identify that first and then back into the type of marketing that you want or need that will resonate." Angeley shares: • Can a company be founder-led and also do product-led branding • Where pre-Series B companies often struggle most when it comes to storytelling • Why step one for founders is taking an index on the things that A) you're passionate about and B) that you're good at • Where authenticity meets communication and what's most important at what stage of the growth cycle • Short term clickbait content versus long term strategic initiatives and long term customer loyalty • What early stage companies can do to build a strong brand • The secret sauce for founders wanting to 'make it' in Times Square and more.Check out the other ways SaaStock is serving SaaS founders

Dive into a riveting exploration of diversity, innovation, and authentic leadership in this episode of Legendary Leaders. Join host Cathleen as she sits down with Angeley Mullins, the dynamic Chief Commercial Officer at Resourcify, to unravel the impact of digitalisation on critical thinking, and the transformative power of authenticity in leadership.    From balancing technology with human interaction to the importance of diverse perspectives in board meetings, Angeley shares invaluable insights into fostering inclusive environments and driving meaningful change. Tune in to gain a deeper understanding of how to lead with impact, influence, and unwavering authenticity. Episode Timeline:  06:55 70% of the waste in Europe is actually done by companies.  09:18 Recycling approaches differ between Germany and the UK. 10:56 Companies seek digitisation for compliance with regulations. 18:47 New laws attract tech talent to Germany. 24:58 American risk-taking fosters innovation; Europe values stability. 29:49 Fast fashion's waste concerns drive the consumerist movement. 38:03 Critical thinking is getting lost. 51:31 Authenticity, not success, leads to true happiness. 57:03 Culture of fear stifles collaboration, hampers progress. 59:49 Big companies withstand hits; Twitter rebranding was terrible. 01:05:30 Inclusivity ensures dynamic, representative, and cohesive environments. 01:16:43 Mentors and mentees grow through mutual learning. Key Takeaways:  Angeley Mullins shares the importance of integrating diverse perspectives and maintaining critical thinking, particularly in the context of debates like veganism, sustainability, and digitalisation.  Cathy and Angeley discuss the necessity for authentic leadership, sharing that genuine happiness and effective leadership come from being true to oneself, coupled with the humility to admit shortcomings and seek help. The episode explores differences in cultural approaches to innovation and risk-taking between Europe and the U.S., highlighting how these impact company practices, employee retention, and regulatory environments.   ABOUT Angeley Mullins Angeley Mullins is a seasoned Commercial Executive (CCO/CRO) & Operations Executive (COO) with leadership roles across the US, EMEA, UK, & APAC including: Amazon, Intuit, GoDaddy, and her most recent role as Chief Commercial Officer (CCO) at Resourcify, a digital platform that helps companies reduce their waste, increase their recycling, and promote a circular economy. Her experience focuses on commercial & operations growth: revenue, marketing, brand, sales, product, and international ex- pansion in both technology scale-ups and larger corporations. In2023, Crunchbase recognised her, along with other prominent technology leaders, as one of the most influential women in sales. Furthermore, she also holds advisory roles with various technology and media companies. She has a special interest for advancing the conversation around women in leadership and diversity at the executive level. Connect with Angeley: Website: https://www.resourcify.com/en/    Social Media Links: LinkedIn:  https://www.linkedin.com/in/angeleymullins X/Twitter:  https://twitter.com/AngeleyMullins  Connect: 
  Find | Cathleen O'Sullivan  Business: cathleenmerkel.com   Email: cmc@cathleenmerkelcoaching.com  LinkedIn: https://www.linkedin.com/in/cathleen-merkel/ Instagram: https://www.instagram.com/legendary_leaders_cathleenos/     FOLLOW LEGENDARY LEADERS ON APPLE, SPOTIFY OR WHEREVER YOU LISTEN TO YOUR PODCASTS.

On today's episode we are talking about how not scaling your ARR might be killing your company. Angeley Mullins is a seasoned Commercial Executive (CCO/ CRO) & Operations Executive (COO) with leadership roles across the US, EMEA, UK, & APAC including Amazon, Intuit, GoDaddy, and her most recent role as Chief Commercial Officer (CCO) at Resourcify, a digital platform that helps companies reduce their waste, increase their recycling, and promote a circular economy. Her experience focuses on commercial & operations growth: revenue, marketing, brand, sales, product, and international expansion in both technology scale-ups & larger corporations. In 2023 Crunchbase recognized her, along with other prominent technology leaders, as one of the most influential women in sales. She has a special interest for advancing the conversation around women in leadership and diversity at the executive level.Key Discussion Points:Importance of ARR in SaaS Businesses: Annual Recurring Revenue (ARR) is considered the lifeblood of SaaS businesses. It measures how much revenue is recurring and helps gauge the company's growth and scalability. Understanding and accurately measuring ARR is crucial for evaluating business performance, especially during economic downturns.Value of Knowing Your Customer: Successful ARR strategies hinge on a deep understanding of the customer. Businesses should regularly engage with their clients, ask for feedback, and use this information to enhance their product offerings. This approach ensures that the product or service meets customer needs and maintains high value perception.Strategic Pricing and Value Communication: The perceived value of a product or service is more important than its price. Companies should focus on conveying the value they provide rather than competing on price alone. Properly understanding customer pain points and aligning the product's value proposition with those needs can lead to more effective pricing strategies and higher customer satisfaction.Importance of KPIs in Today's Economy: Strong KPIs (Key Performance Indicators) significantly influence investors and company valuations. The focus has shifted from hypergrowth to conservative, stable, and predictable revenue streams, driven by a more cautious economic environment. Key Metrics for Company Health: Revenue per employee has become a crucial metric, reflecting the efficiency of human capital utilization. Other important metrics include customer retention, time to value, net revenue retention, and product stickiness, which help gauge a company's ability to acquire and retain customers. Strategies for Sustainable ARR Growth: Building excellent product experiences and ensuring quick time to value for customers are essential for retaining clients and driving growth. Companies should aim to scale the number of units sold per salesperson rather than simply increasing the sales force to maintain efficiency and control overhead costs. Top Takeaways for the Audience:Understanding your client's needs and preferences is crucial for sustained growth and retention.Focus on your holistic ARR and revenue situation, not just the top-line numbers, to get a complete picture of your business health.Assess your current stage of growth honestly to ensure stable and predictable revenue. Adjust your strategies accordingly.How to Connect with Angeley:https://www.linkedin.com/in/angeleymullins/

Join Angeley Mullins, Chief Customer Officer at Resourcify, as she shares her journey breaking barriers in tech, emphasizing the significance of drive and curiosity. Gain valuable insights and advice for emerging CROs/CCOs, highlighting the importance of resilience and building strong networks in scaling companies.

In this episode, Frida chats with Angeley Mullins, CCO at Resourcify (and one of Crunchbase's Influential Women in Sales in 2023) . They touch on the art of critical thinking in sales, plus take a deep-dive into the importance of evolving as a leader. Angeley shares her insights, referencing her background at a wide range of different companies, from start-ups all the way through to enterprises. Listen for more insights.

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Angeley Mullins, Chief Commercial Officer at Resourcify, who shares if branding in B2B SaaS has taken a back seat. "So every founder and CEO has a voice, they founded their company for a reason, most people that founder their companies, you know, are overcoming a ton of adversity to found their companies and to raise capital. So use your voice, and whichever medium that works for you, if it's giving panel sessions, if it's being on the news, if it's writing articles, doing a content blog, like you said it depends on the type of company and what they're selling. You have a voice, and use it. That's the most important thing." Angeley shares:

Marketing leaders are constantly being told their efforts need to drive revenue. But Angeley Mullins believes that effective marketing has always been driving revenue, we just haven't been able to show it. Until now...Key talking pointsThe case for marketing as a revenue driver.How to effectively show how marketing is driving revenue, even in circumstances where attribution is difficult.The stakeholders you need to be working with to show the efficacy of marketing.Want to really master showing revenue drivers to the rest of the C-Suite? Maximize your abilities with C-Suite Masterclass.

Artificial Intelligence, Brand Loyalty, and Revenue growth... Angeley Mullins ( CMO & CGO) speaks with Travis Huff about how AI is changing the landscape of future consumer growth and target audiences for longer term and more sustainable revenue growth. Angeley Mullins is a seasoned commercial executive with leadership roles across the US, EMEA, & APAC including: Amazon, Intuit, GoDaddy, and her most recent role as Chief Marketing Officer & Chief Growth Officer at Latana, an AI-Powered brand tracking & consumer insights solution. Her experience focuses on commercial growth: revenue, marketing, brand, sales, product, and international expansion in both technology scale-ups & larger corporations. In 2023 Crunchbase recognised her, along with other prominent technology leaders, as one of the most influential women in sales. Furthermore she also holds advisory roles with various technology and media companies. She has a special interest for advancing the conversation around women in leadership and diversity at the executive level.

In brand tracking, you measure your brand awareness, assess purchase drivers, and do proper market sizing. It is a function of understanding how your brand's ups and downs over time impact your ability to make sound go-to-market decisions. How do you do brand tracking, and why does it matter? Listen to Angeley Mullins, the Chief Marketing and Growth Officer of Latana, as she discusses how brand tracking impacts revenue. Show NotesConnect With:Angeley Mullins: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Outside of the marketing world, a brand is one of the more misunderstood aspects of go-to-market. SaaS companies often focus on growing revenue without considering the role of brand identity, perception, and understanding the target audience. How do you measure brand, and how does it impact your bottom line? Listen to Angeley Mullins, the Chief Marketing and Growth Officer of Latana, as she discusses the power and purpose of brand tracking. Show NotesConnect With:Angeley Mullins: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's episode, our host Becky Finnegan spoke with Angeley Mullins, a C-suite leader in the commercial space for various multinational and startup businesses. Angeley discusses her role, how women can get into senior leadership positions and the challenges that women may face in around the world. Links mentioned: The Female Factor: www.femalefactor.global/ & Femme Palette: www.femmepalette.com/ www.linkedin.com/in/commercialofficer/ www.linkedin.com/in/becky-finnegan-1a646939/

Have you ever found yourself wondering how your brand is doing in the crowded world of B2B SaaS? It can be tough to cut through the noise and know for sure what’s working and what isn’t. That’s why we’re here to help. We’ll start by sharing a story about a brand we worked with who…

In brand tracking, you measure your brand awareness, assess purchase drivers, and do proper market sizing. It is a function of understanding how your brand's ups and downs over time impact your ability to make sound go-to-market decisions. How do you do brand tracking, and why does it matter? Listen to Angeley Mullins, the Chief Marketing and Growth Officer of Latana, as she discusses how brand tracking impacts revenue. Show NotesConnect With:Angeley Mullins: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Outside of the marketing world, a brand is one of the more misunderstood aspects of go-to-market. SaaS companies often focus on growing revenue without considering the role of brand identity, perception, and understanding the target audience. How do you measure brand, and how does it impact your bottom line? Listen to Angeley Mullins, the Chief Marketing and Growth Officer of Latana, as she discusses the power and purpose of brand tracking. Show NotesConnect With:Angeley Mullins: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help brands make better marketing decisions. Latana is a leading technology company that allows users worldwide to understand key brand insights for both themselves and their competitors and enables them to zoom in on the audiences that drive their business.  In this episode, she shares why businesses should add brand tracking to their strategies and how it can become an indispensable component of driving growth. Insights she shares include: Why most businesses don't know what their brand awareness is and what associations customers and prospects make with their brandWhat is brand trackingThe problem that brand tracking solvesDo we really need to invest in brand tracking given the wealth of data points and information we currently receive from other tools and platformsWhom to track and how when investing in brand trackingWhy marketing and sales should be across brand trackingThe best ways to make brand tracking possible and get feedback from customersWhere brand tracking software sits in the tech stackThe level of granularity we can expect from the data being obtainedHow best to track brand performancePitfalls of brand tracking that companies often run intoIndicators and metrics to watch in order to achieve ROIand much much more ...

Hey everyone and welcome back to Eggs! Today's special guest is CMO and CGO at Latana, Angeley Mullins. Latana is an AI-powered brand tracking solution designed to help brands make better marketing decisions. As a leading B2B startup, Angeley and the Latana team help users worldwide to understand key brand insights for both themselves and their competitors, enabling them to zoom in on the audiences that drive their business. For the last 18+ years, Angeley has worked with companies from all over the world. Her experience spans everything from High Growth Start-Ups to Large Scale Corporations, and NGOs. She has been successful in partnering with CEOs, Founders, Investors, and more in growing their companies into well-established market leaders in addition to helping them to expand into international markets.Joining us today for a conversation about brand tracking, what it is and how we can leverage it in our own businesses, scaling a startup, how to raise money for future growth, and business leadership, how the role of CMO has evolved over the years, Please join us in welcoming to the show, the incredible, Angeley Mullins.Our Guest:Angeley MullinsCMO and CGO at Latanahttps://www.linkedin.com/in/angeleymullins/https://latana.com----Credits:Hosted by Ryan RoghaarTheme music: "Perfect Day" by OPMThe Carton:https://medium.com/the-carton-by-eggsThe Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic" shows and infodjontic.com@djontic on twitterRyan Roghaarhttp://rogha.ar

Have you ever wondered what the actual impression and awareness of your brand are in a market? Or maybe how to compare one region's brand performance to another? If you have, then this episode is for you.Our guest today, is Angeley Mullins and she is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help brands make better marketing decisions.  She is passionate about growing companies and markets! She has more than 18 years of experience that spans between: High Growth Start-Ups, Large Scale Corporations, and NGOs. ATTEND OUR FRANCHISE SALES TRAINING WORKSHOP ON SEPTEMBER 22:Register here: https://bigskyfranchiseteam.com/franchisesalestraining/ LINKS FROM THE EPISODE:You can visit our guest's website at: https://Latana.com/Connect with our guest on social: https://twitter.com/LatanaBrand https://www.instagram.com/latanabrand/ https://www.linkedin.com/company/latana-brand-tracking/ https://www.facebook.com/latanabrand If you are ready to franchise your business or take it to the next level: CLICK HERE.ABOUT OUR GUEST:Angeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help brands make better marketing decisions. As a leading B2B startup, Angeley and the Latana team help users worldwide to understand key brand insights for both themselves and their competitors, enabling them to zoom in on the audiences that drive their business. She has been successful partnering with CEOs, Founders, & Investors to grow their companies as well as established Corporate Leaders expanding their organisations into international markets.ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.

#brandtrackingFrom Angeley"I am passionate about growing companies and markets! My experience ( 18+ years) spans between: High Growth Start-Ups, Large Scale Corporations, and NGOs. I have been successful partnering with CEOs, Founders, & Investors to grow their companies as well as established Corporate Leaders expanding their organisations into international markets. My expertise spans both E-commerce & B2B SaaS ( launching & growing business) leading Commercial Divisions including : Marketing, Sales, Product, Customer Success, Sales, & Operations. I specialise in growing leaders and departments in addition to achieving commercial growth. I am passionate about: Growth Strategy, Digital, Global Brand & International Strategy, Product Experience/GTM, Customer Acquisition, & Creative Solutions. My international experience spans: Europe, US, UK, Australia, New Zealand, Singapore, China, India, Mexico, Canada, South Korea, Japan, Brazil, & UAE. My work and interest centres around Growth & Revenue Strategy, Digital Experiences, and Customer Engagement."Brought to you by - https://senditrising.com/

Angeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help businesses. Angeley has worked with companies from all over the world. Her experience spans between High Growth Start-Ups, Large Scale Corporations, and NGOs. She has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established corporate leaders to expand their organizations into international markets.  In this episode, you will learn Why are brands' knowledge of what their audience thinks of them so important Reliable ways for a brand to gather data regarding their online reputation Once data is gathered regarding a brand reputation with the online audience what can be done to improve their reputation especially if they have a poor one Examples of businesses that have successfully tracked and measured the reputation online and what ways did they use the data to make internal changes For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Angeley Mullins joins our host Diane Helbig to talk about brand tracking. Discover what brand tracking is, and why it is worth the effort. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about Angeley Mullins at Helbig Enterprises.

Today we're going to talk about the importance of brand tracking in order to make better marketing decisions. To help me discuss this topic, I'd like to welcome Angeley Mullins, CMO & CGO at Latana.

Today we're going to talk about the importance of brand tracking in order to make better marketing decisions. To help me discuss this topic, I'd like to welcome Angeley Mullins, CMO & CGO at Latana.

This is a podcast sponsored by Combin.Manage and grow your Instagram safely and organically with Combin Growth and Combin Scheduler - https://www.combin.com/GET IN TOUCH WITH ANGELEY MULLINS:Facebook: https://www.facebook.com/latanabrand/Website: https://latana.com/LinkedIn: https://www.linkedin.com/in/angeleymullins/Twitter: https://twitter.com/LatanaBrandIF YOU... Want to hear me talking on the topic that bothers you the most Want to be a guest speaker in one of the next episodes of Combin Podcast Have another ideas for collaboration Feel free to email me

Welcome to Not Another Marketing Podcast where I'm talking to Angeley Mullins the CMO & CGO at Latana, an AI-Powered brand tracking solution so we're talking about how to measure what folks think about your brand.

Market researchers have been helping us figure out what folks think about our brand for years.  If you can understand human behaviour, then you can sometimes predict consumer behaviour. Machine learning and Ai is now stepping in to help us.In this episode I'm talking to Angeley Mullins the CMO & CGO at Latana, an AI-Powered brand tracking solution. We're talking about tracking what folks think of your brand and how machine learning is helping us to understand the results.You can find Angeley on LinkedIn and Latana on their website. Also check them out on Facebook, Twitter, Instagram and Youtube. Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app. Check out more episodes at jtid.co.uk/podcastsCan I also invite you to join my Facebook marketing group for news, tips & networking. It's called Not Another Facebook Marketing Group. Love to see you there.

Do you know what your data means? We are inundated by data from all the platforms we tell our brand stories on and this can be helpful or frustrating. In today's episode I talk with Angeley Mullins about how she helps companies understand their data and find the context to help them make better marketing decisions. If you run ad campaigns, marketing campaigns, or spend time on platforms trying to understand what the metrics mean, you need to listen to this episode of BrandAPeel. Click to learn more about data analyst storytelling --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

You wake up after a night on the town. As you fumble for coffee and relearn the English language, images of last night flash by. You don't remember everything, but you're sure that every eye was fixed on your sweet dance moves. That is… until you see the video your friend sent you of you shuffling around and zombie-rawring strangers to Thriller. Wouldn't it be great to always know how others see you? Today, we're talking about brand tracking with Angeley Mullins, CMO & CGO at Latana Brand Tracking, to find out how you can gain the context to push your branding to the next level. Join us as we discuss: How brand tracking goes beyond data-driven marketing to provide true context The pitfalls of forgoing brand tracking The importance of authenticity in branding Now that you know the secrets to brand tracking, are you ready to referee the battle between sales and marketing or learn more about post- pandemic selling? Check out the full list of episodes: The B2B Revenue Executive Experience .

You wake up after a night on the town. As you fumble for coffee and relearn the English language, images of last night flash by. You don't remember everything, but you're sure that every eye was fixed on your sweet dance moves. That is… until you see the video your friend sent you of you shuffling around and zombie-rawring strangers to Thriller. Wouldn't it be great to always know how others see you? Today, we're talking about brand tracking with Angeley Mullins, CMO & CGO at Latana Brand Tracking, to find out how you can gain the context to push your branding to the next level. Join us as we discuss: How brand tracking goes beyond data-driven marketing to provide true context The pitfalls of forgoing brand tracking The importance of authenticity in branding Now that you know the secrets to brand tracking, are you ready to referee the battle between sales and marketing or learn more about post- pandemic selling? Check out the full list of episodes: The B2B Revenue Executive Experience .

We all know that a business thrives if they can efficiently assess the measurements that count in terms of how they impact their target audience. It can be difficult to select the appropriate brand performance measures. You may track a variety of brand tracking indicators over time, and the results can be utilized to guide brand strategy and navigate the competitive landscape. In this episode, Angeley Mullins, Lantana's Chief Marketing and Growth Officer joins us to discuss and take a deep dive into Latana, brand tracking, and picking the metrics that count. Don't miss out! This is a jam-packed with actionable knowledge kind of episode! Resource Latana.com Official WebsiteLatana Brand FacebookLatana Brand Analytics LinkedIn

How growth is understood, broken down, and owned across an organization is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Angeley Mullins of Latana. Tune in as Angeley and Lori take a deep dive into how marketing is tied to building a brand's long-term stability and growth strategies, how to improve communication, and how to bring more customers into your funnel.