Podcasts about apple's att

Staying on top of Apple and Google's ongoing policy changes to app tracking and user privacy is a business imperative for advertisers and essential for the future of the mobile marketing industry. It's also been Allison Schiff's job. As a journalist, she has covered privacy topics in the marketing technology field for over a decade. In this episode, Allison shares her views on how the mobile advertising industry received Apple's ATT framework, what Apple is doing now, and how Google has approached the Android Privacy Sandbox rollout. Catch up on the last few years of mobile privacy, and find out how to prepare for what's ahead.Allison Schiff is the managing editor of AdExchanger, a leading source for news, analysis, and events dedicated to the data-driven marketing technology industry. As a journalist in the space, Allison primarily covers privacy topics, measurement, attribution, and retail media. She is also the host of the AdExchanger podcast, AdExchanger Talks.Questions Allison Answered in this Episode:How do you stay informed on policy changes with privacy? Why is this shift in privacy happening?What is Apple's App Tracking Transparency framework? And how does it work?Have you heard any theories about Apple changing the way they are rolling out ATT and doing measurement?How would you describe Google Privacy Sandbox? And what does it set out to achieve?What are your recommendations for app marketers to stay up-to-date on all these privacy changes? What should advertisers expect and prepare for?How would you explain the last ten years of privacy in adtech to a 5-year-old?What do you think is going to be the buzzword or hottest topic of 2024?Timestamp:1:28 Allison's background7:20 Staying on top of privacy changes10:00 ATT & the industry's adaptive response13:27 Recap: Apple's ATT rollout19:48 Apple begins soliciting feedback from adtech26:06 Android Privacy Sandbox APIs30:12 How advertisers can prepare for privacy changes37:15 The most important buzzword for advertisers in 2024Quotes:(5:43-5:58) “Privacy is absolutely essential to our coverage now. It comes up daily. Even stories that I'm writing or that my colleagues are writing that aren't ostensibly about privacy, you really have to address it anyway.”(26:46) “The main APIs being worked on [by Android Privacy Sandbox], or maybe incubated is the right word, are topics, protected audience, which used to be Fledge, and there's an attribution API, and those are all mobile app versions of the APIs that are also in the Chrome Privacy Sandbox. So, topics for basic targeting without cross-app identifiers, protected audience for remarketing, and the attribution APIs are obviously for attribution. And then there's this other API that's unique to Android, which is SDK run time.”(32:56-33:06) “The best question that I ever ask when I'm interviewing someone is to explain whatever it is as if I'm five. Even if I think I know, I learn every time.” Mentioned in this episode:Allison Schiff's LinkedInAdExchangerAdExchanger Talks

Brian Wieser is known as one of the most astute analysts of the advertising industry. His new newsletter, Madison and Wall is a must read. He joins the Marketecture podcast with Ari Paparo, Eric Franchi to talk about the macro view of how Wall St thinks about ad tech, how the holding companies are extracting value, and Apple's ATT.In this episode:Wal-Mart to make more money on ads than goodsCriteo going offline with retail mediaJeff Green going scorched earth on GoogleVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

A question that often comes up during a launch is ‘where are the sales really coming from? Are they coming from the emails, or are they coming from the ads?'  Facebook ads data may not show the true volume of sales since Apple's ATT rollout but it doesn't mean the ads didn't work.  There's a bit of super sleuthing data digging to do but it's well worth doing if you want to understand how ads and email marketing work together. Get your data sleuth

When online grocery subscription service Misfits Market was founded in 2018, it took a page right out of the DTC advertiser's playbook, says Holly Eagleson, VP of marketing. But since the release of Apple's ATT, Misfits has been embracing new channels.

1. TikTok Publishes Holiday Marketing Guide - TikTok has published a new, 17-page 2022 holiday marketing guide, which provides an overview of key engagement stats around seasonal events, insights into when critical engagement points occur within each relevant period, checklists for planning, explainers on TikTok's various ad options, and more.You can download TikTok's full 2022 holiday guide here.2. TikTok Launches ‘TikTok Academy' Marketing Education Platform - TikTok has launched a new education program for marketers called “TikTok Academy”, which will provide free video courses on how to make best use of TikTok for marketing, along with research data and other information to expand your understanding of the app.This is similar to Meta's Blueprint courses, and Twitter's Flight School, TikTok Academy aims to provide marketers with key lessons to help them optimize their campaigns, while also providing more in-depth notes on usage trends and behavioral shifts that are important to understand in a TikTok context.3.  Pinterest Q3'22 Earnings: Increase In Users And Revenue - Pinterest has released its Q3'22 earnings report. They are reporting increases in both users and revenue (earned $685 million in Q3'22, up 8% YoY. ). During Q3'22 Pinterest added 12 million more users, taking it back up to 445 million monthly active users, which is exactly where it was at this time last year. Pinterest saw the most growth in the ‘Rest of World' category, though it also added 3 million users in both the US and Europe as well. That's still below the 98 million North American users it had last year, but any growth is a positive, after three periods of decline in its most lucrative market. Pinterest credits its rising usage to increased video engagement, with video content supply in the app increasing 3x YoY. Idea Pins, its Stories-like option, has been a big winner in this respect, while Pinterest is also looking to latch onto the live-stream commerce trend, which hasn't taken hold in western markets yet, but could develop into a key opportunity for the commerce-focused app.4. Microsoft Q1'23 Earnings: LinkedIn Up 17%, Search And News Revenue Up 16% - Microsoft CEO Satya Nadella reported that YoY LinkedIn's revenue grew 17% and search and news advertising revenues grew 16% for the Q1'23. There are now more than 150 million subscriptions to newsletters on LinkedIn.5. Google Q3'22 Earnings: YouTube Revenue Down & Slow Growth For Ads - Google released their Q3'22 earnings ( slowest revenue growth in nearly 10 years despite earning $69.1 billion revenue, up 6% YoY) and YouTube earnings were down about 2% to $7.07 billion from $7.21 billion. This is the first-ever decrease since Google began reporting. Search ad revenue grew 4% to $39.5 billion. Analysts had expected revenue of $41 billion. Google CFO Ruth Porat said that the modest growth was because of difficult comparisons to an unusually strong quarter a year earlier, a trend she said would continue in the fourth quarter. Google also saw advertising pullbacks in the mortgage, loan, and crypto categories, says Philipp Schindler, CBO, Google.6. Meta Q3'22 Earnings: Increase In Daily Active Users While Revenue Declined 4% - Meta shared its Q3'22 today and their advertising revenue came in at $27.2 billion, down roughly 4% YoY. Overall ad impressions were up 17%, while the cost per ad decreased 18% YoY. Monthly active users on the platform increased 2% to 2.96 billion YoY.Looks like Meta is still dealing with the after effects of Apple's ATT as well as growing competition from TikTok. Internal company documents obtained by the Wall Street Journal, indicate that Instagram users cumulatively are spending 17.6 million hours a day watching Reels, less than one-tenth of the 197.8 million hours TikTok users spend each day on that platform.You can review the Meta Investor Relations site with slides and a Webcast replay here.7. Instagram Announces New Live Events Series to Assist With Holiday Campaigns - Instagram has announced a new series of live events, in which it will share tips and tricks to help businesses boost their sales and marketing results in the app. The live events will feature a range of speakers, including SMB owners who've found success in the app, members of Instagram's Business team, and experts in Instagram shopping. All of the events will be live-streamed and hosted on the @instagramforbusiness account.  In addition to this, Instagram will also publish a new holiday checklist for businesses to help get their Instagram Shops ready ‘to drive discovery of their products'. The new checklist will be published on the Instagram for Business blog next week (we'll also share it here).8. Trim Videos - Google's Bumper Ad Creation Tool - After several years of testing, Google finally released its bumper ad creation tool called “ Trim Video”  to all advertisers. Google's bumper ad tool, which shortens longer videos to six-second bumper ads, is now generally available. I tested the tool, and I can say that it's easy to operate. All you have to do is paste a link to one of your YouTube videos or grab one from your Google Ads library, and the tool will generate four different six-second ads. You can compare the auto-generated videos, save the ones you like, or edit them by selecting different clips. 9. Google Added 5 Features To Performance Max Campaigns - Performance Planner is a tool that lets you create plans for your advertising spend and assess how changes to campaigns might affect key metrics and overall performance. Advertisers can now use the new Performance Planner to create Performance Max campaign plans and understand how to invest their budgets while maximizing ROI. With Asset group scheduling, you can add automated rules which allow you to schedule asset groups so they can be paused and enabled as needed. With scheduling, you can run ads at specific times of the day, or create and run different asset groups ahead of time.Performance Max asset groups will now allow to add up to 15 headlines. Previously it used to be 5.. Google says that by adding more headlines “you can take advantage of machine learning's ability to create and test even more combinations to find the best-performing variations.”Performance explanations can help you identify what's driving performance fluctuations, diagnose issues, and view recommendations. You can see these in the explanations panels and they are available for all Performance max campaigns.The Insights page helps you identify trends in your market and understand your performance. You can soon see your first-party data segments added as audience signals in audience insights on the Insights page. These insights may help you understand the value of your first-party data and see which of your customer lists may be converting best.You can read the announcement from Google here.10. Music Genres As Placement Option For YouTube Ads - Google, YouTube's parent company is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube. The new “Music Mood Lineups” placement is designed to help advertisers reach users when they're in a positive mood. The following five types of Music Mood Lineups in 20 countries: Romantic  Happy & Uplifting  Chill  Downbeat  Funky Moods When placing ads by Music Mood Lineup, ads will be served alongside videos pulled from the same mood signals that YouTube uses as part of YouTube Music playlists.11. Google's Official Stance On Stock Photography - Lizzi Sassman, who curates Googles Search Central documentation and John Mueller recently discussed the merits of using stock photography and the impact on web and image search. Per John, if you wanted to use stock photos as a decorative element on a page, then it's perfectly fine. After all, it adds a little bit flavor, a little bit more color to the post, or to whatever content we have on the page. However, don't expect stock photography to rank on image search.12. Google's October 2022 Spam Algorithm Update Completed - Last week, in episode#131 I mentioned about the October 2022 Spam Algorithm update was launched by Google. Now I'm happy to share that the update finished rolling out on October 21, 2022, at around 5 am ET. If you missed Episode#131, here is what a Spam Algorithm update is all about:“While Google's automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates. For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam. Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Sites that violate our policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies” 13. Google: Human Written Content Doesn't Automatically Make The Content Useful Or Helpful - Google's John Muller said, "Just because something is human-written doesn't make it helpful & good content." Instead, John suggested that you "focus on making things awesome, unique, compelling, that people recommend to friends - not just something that's technically ok."14. Google No Longer Uses The Page Speed Algorithms - Google's John Mueller confirmed that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience update, looking at the core web vital metrics.15. Link Wheels Are Against Google's Guidelines - Link wheels are a  SEO technique that is against Google's guidelines where one creates several sites and link them to each other in a round-robin fashion. They are purposefully and solely built to manipulate the rankings of a website, to manipulate Google into thinking those links are natural. Now John Muller said that link wheels are against Google's search essentials (previously known as webmaster) guidelines,and Google would consider them link schemes and thus spam.16. GA4 : Two New Features You Should Know About - Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting and custom channel reporting for data-driven attribution.Behavior modeling with real time reporting will give advertisers a complete picture of user behavior as it happens, in a privacy-centric way. Behavior modeling uses machine learning to fill in the gaps of your understanding of customer behavior when cookies and other identifiers aren't available. Real-time updates will be available in the near future to give advertisers a complete view of the customer journey as it's happening.Data-driven attribution (DDA) was introduced into GA4 earlier this year, after becoming the default for all ads conversions last fall. Soon, Google will launch custom channel grouping, a feature that lets advertisers combine different channels to compare cost-per-acquisition and return-on-ad-spend based on data-driven attribution. For example, businesses will be able to compare the performance of their paid search brand with their non-brand campaigns.

On today's episode, Kunle is joined by Polly Bickel Wong, President of Belardi Wong, a marketing agency working with affluent brands doing a mix of online and offline marketing. Polly's marketing career began with an awesome start. After graduating with an English literature degree, she worked as a PR in Publicis, then EvansGroup in Seattle. She was also recruited to Williams-Sonoma, Inc. where she worked with both digital and offline marketing. With her experience and finding fun in doing her craft, she became the president of Belardi Wong. If you think that print and offline marketing is outdated, Belardi Wong disproves it with their amazing work with thriving brands like Allbirds, Birkenstocks, Serena & Lily, Buck Mason, Todd Snyder, and dozens of others. Consisting of 100 employees with eight VPs, each with their own pedigree, Belardi Wong is one of the industry's leading marketing and creative agencies. It's an insightful episode as you'd hear Kunle and Polly talk more about the resurgence of offline marketing, its offerings to uphold the best customer experience and product promotion in a technology-dominated world, as well as strategies for maximizing both offline and digital marketing. -----------SPONSORS:This episode is brought to you by:WayflyerAs you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.  

1. Snapchat+ Reaches 1 Million Subscribers & Adds New Features - Snapchat+ launch was covered in Episode#115. And now it seems that in 6-weeks, Snapchat+ has crossed 1 Million subscribers. FYI: Snapchat+ is a premium membership tier available for $3.99 per month that grants access to exclusive features. At launch time, it had the following features: A Snapchat+ badge. “Ghost trails,” which is the ability to see where your friends were in the past 24 hours.  The ability to see who rewatched your snaps.  The option to designate a “best friend” and pin them to the top of your feed.  Various exclusive icons and themes. And now here are the new features that Snapchat has added: Priority story replies: Your replies will be more visible to influencers and celebrities.  Post-view emoji: Show people a specific emoji after they view your snaps.  Bitmoji backgrounds: More options when selecting a background for your bitmoji.  App icons: Change the Snapchat icon on your Home Screen to one of several new designs. Snapchat+ seems to have better features than the comparable subscription service Twitter Blue. And Twitter Blue is about a $1 more per month ($4.99). While Twitter hasn't revealed how many premium subscribers it has. However, there's evidence suggesting the service isn't doing well. According to Twitter's Q2 2022 earnings report, revenue from ‘subscriptions and other' sources is down 36% year-over-year.2. Pinterest Announces “Hosted Checkout” For Shopify Merchants - Pinterest claims that the Hosted Checkout shopping experience removes multiple steps from the checkout process, making it simpler than ever for people to shop on Pinterest—and for merchants to sell. According to them “This new purchasing process removes friction from the shopping process—making it simpler and faster for people to complete the purchase.” Prior to hosted checkout, when shoppers wanted to shop from a product Pin, they has to click the Pin, visited the retailer's own site and go through extra steps to add products to their cart, enter payment and shipping details, etc. With hosted checkout, shoppers will pick the exact product they want—think colors or sizing. Then, they tap “Buy” to enter the hosted checkout experience via Shopify where they will enter details like shipping and payment.In my opinion, it does eliminate couple of steps in the checkout process. The hidden benefits of this integration are:a.) The time delay from transferring a shopper from Pinterest to Shopify store is eliminatedb.) Better conversion data that would otherwise be lost due to Apple's ATT update.3. 3 New Types Of Shopping Ads On TikTok - Advertisers can now run shopping ads on TikTok with three different formats to choose from. They are: Video shopping ads - Video shopping ads allow advertisers to create shoppable videos for display on the For You page. This ad type combines features from existing TikTok ads — collection ads and dynamic showcase ads. Video shopping ads will dynamically combine video creative and product cards into different variations. The format can be either product-specific to drive sales or a broader brand message to drive consideration. As TikTok gathers data, it will optimize a campaign's performance by dynamically choosing the top converting combinations. When a user taps on the ad, TikTok will create an in-app landing page to better determine a user's intent to buy. These pages let shoppers learn more about products and redirect users to a retailer's site when they're ready to purchase. Collection ads and dynamic showcase ads will remain available until the end of the year, then TikTok plans to phase them out in favor of video shopping ads. Catalog listing ads - Catalog listing ads allow advertisers to promote product catalogs at scale with new placements across TikTok. Something advertisers may appreciate about catalog listing ads is that they're not required to create video content. The ads allow brands to get in front of the TikTok audience without making videos, which is a first. Instead of video, catalog listing ads pull product images from a retailer's catalog and promotes them in shoppable placements. Users discover the ads through branded content on the For You page. Live shopping ads - Live shopping ads are specifically designed to promote live shopping streams. The ads help direct people from the For You page to a live shopping event. TikTok says these ads can boost traffic to a live shopping event by getting it in front of people who are ready to buy. The new advertising formats are accessible in TikTok Ads manager through buying objective ‘Product Sales.' Advertisers can utilize these new shopping ads with or without an e-commerce store on TikTok. Access to shopping ads requires advertisers to reach “level one” status by integrating advanced signals and linking their product catalogs. TikTok has a PDF guide that outlines the whole process. Advertisers are not required to utilize TikTok Shop, an in-app ecommerce solution, to run shopping ads. Although TikTok Shop can be used with shopping ads, advertisers can direct shoppers to an external site.4. TikTok Recommends You To Use ‘Instant Page' With Your Ad - Back in Jan 22, we covered “Instant Page” in Episode#93 after it was first announced by TikTok. TikTok “Instant Page” enables brands to connect their TikTok ads through to a lightweight, native landing page, built within TikTok itself, that loads up to 11x faster than standard mobile pages. With “Instant Page”, TikTok users can view videos and images, swipe through carousels, or even click on buttons to explore another destination, all without leaving TikTok itself.Now in a new tips post, TikTok also says that “Instant Page” can be great for providing additional contextual detail and insight, in order to boost campaign performance.“Instant Page is especially useful for informing, educating, and engaging users on complex topics where ad creatives can't go into the necessary detail e.g. for finance brands. With added vital information about the product and service clearly listed on the Instant Page, it provides prospective users with the necessary consideration points in order to make more sound judgments before purchasing. This, in turn, shortens their decision-making time. Campaign results from our platform prove this again and again. Campaigns that use an Instant Page reduce their cost per acquisition up to 75%, compared to campaigns that don't use the feature. Not only that, these campaigns also achieve a 25% to 35% higher click-through rate on call to action buttons within the Instant Page. That means out of every three or four people who view an advertiser's Instant Page, at least one person will engage with the CTA button.”If you are considering “Instant Page” as a potential addition for your ads, TikTok has also shared some key best practice tips and notes: Create an “Instant Page” using one of their  many available templates, or customize your own from the ground up Set up several different Instant Pages to test their varied effects on your selected audiences. Include a broader target audience at first, then narrow down to higher-performing segments. Have at least one call to action button. Choose a distinctive call to action button design that matches your brand's style and color, etc. Consider your Instant Page's average view percentage and average view time together for a holistic understanding of the page's performance. Onsite page views and call to action button clicks are also major metrics to watch. You can learn more about TikTok's Instant Page tools here.5. IG/FB Reels Update - Here the updates to IG/FB Reels: Crosspost Instagram Reels To Facebook - If you have accounts on both social networks you can post a Reel on Instagram and have it post on Facebook at the same time. The next time you create a Reel on Instagram you'll get a prompt asking if you want to share it to Facebook. After opting in to crossposting all reels created on Instagram will automatically share to Facebook unless you indicate otherwise at the time of posting. Meta's also expanding its Remix option to Facebook Reels also. Keep in mind the default privacy setting for Reels is public. Even If you have a private Facebook profile, people you're not connected to will be able to see your Reels. “Add Yours” Sticker From Instagram Stories - Instagram is bringing the “add yours” sticker from stories to Reels. You can add the sticker to any Reel to encourage others to create a Reel in response. It could be something like, “My highlight of the weekend was spending time at the beach. Add yours.” Users can tap on the sticker and add their own reel responding to your prompt. New Insights For Reels On Facebook - Now you'll be able to analyze data such as reach, average watch time, total watch time, and other metrics that can help you understand how your Reels are performing on Facebook. Schedule Reels On Facebook - Using Creator Studio you can schedule Facebook Reels content in advance, and manage all your published Reels in one central location. 6. Meta's “Foundations of Performance” Guide Provides Tips To Mitigate ATT Impacts - Since Apple's ATT update went live, most brands are simply not getting the same bang for their buck as they once were. May be this is why Meta has published a new guide to help brands realign with the latest changes, and get their ad performance back on track. The new 21 page guide outlines key points of focus for advertisers. I skimmed through the guide and the 2 points that jumped out are: Use Conversions API - Enables brands to use their own marketing data for improved retargeting and measurement. Meta claims that Advertisers who followed best practices while sending events redundantly via the Meta Pixel and Conversions API received an 8% CPA improvement on average. The Conversions API lets advertisers plug their customer information directly into Meta's system. That alleviates the need to rely on the data that Meta itself can (or more effectively can't) collect, which can help to mitigate the impacts of ATT on your ad targeting. Use Conversion Optimization - Enables Meta to gather more insight based on actions taken on-platform - because it can't track website activity in the same way. Optimizing for conversion means that it can use that intent data more effectively, which can then help to improve results. Meta also recommends that advertisers show their ads across six or more placements, test new creative formats (Reels, Carousel, Stories, Live), and refresh creative to avoid creative fatigue . You can download the full Meta ‘Foundations of Performance' guide here,7. Hey Google, Will You RANK Non-https Sites In 2022? - A twitter user asked Google's John Muller this question: “do you still RANK non-https sites in 2022?”John responded on Twitter saying, "Sure. There are a lot of great & old websites on HTTP. It's not a requirement to be on HTTPS."But do keep in mind that HTTPS is one of the ranking signals that Google uses. Just spend the extra dollars and get the https (SSL certificate).8. Hey Google, Do You Drop URLs From Index Over Time? - A Twiiter user asked Google's Search Advocate John Muller, if Google will de-index a page under certain condition?John wrote "It doesn't really matter what happened, but yes, any URL can drop out of the index over time." What this means is that, you need to periodically check your Google Search Console and make sure that your pages are still indexed and if you find that a page has been de-indexed then go ahead and request a re-indexing manually.9. Google Merchant Center May Limit The Visibility Of Free Product Listings - According to a latest policy enforcement announcement, Google will no longer automatically remove shopping listings that are missing the return and refund policy and also that have insufficient contact information. The free listings policies but the policies remain unchanged. It's just how Google enforces the policy has changed.Previously, Google would automatically disapprove Google Merchant Center feed listings that either is missing a return policy, refund policy and/or containing insufficient contact information. Going forward, that is no longer the case. Google said these free listings with these issues will remain active however it may have limited visibility due to how the policy enforced. Google said, “free listings accounts with these issue statuses will remain active, but their products will have limited visibility on Google.”Google defines “Insufficient contact information” as “Websites that are missing required contact information, have unverified business information in Merchant Center, or both.” Examples include the Website is missing contact information (e.g. no social media link, contact email address, or phone number); Merchant Center account has missing contact information, such as a physical business address or a verified phone number; contact information is missing from both the store website and Merchant Center account.Google defines “Missing return and refund policy” as “Websites that are missing return and refund information.” Examples include the Store return policy pages that are empty or don't state all the requirements for return; refund policies that aren't clear or easy to find; no return or refund policy is clearly stated.10. Google ‘Helpful Content' Algorithm Will Target Sites With Low Quality Content - Starting the week of 8/22, Google will launch a new search algorithm update, called the helpful content update. Google's new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” The purpose of this algorithm update is to help searchers find “high-quality content”. This update will initially launch for English-language searches globally. Google plans to expand to other languages in the future.Google wants to reward sites with useful content that was written for humans and to help users. And penalize sites where the content was written for the purpose of ranking in search engines – what you might call “search engine-first content” or “SEO content”. Unlike other Google algorithms that get applied on a page-by-page basis, this new helpful content update will be sitewide. That means that if Google determines your site is producing a relatively high amount of unhelpful content, primarily written for ranking in search, then your whole site will be impacted. This will not just impact individual pages or sections of your site, but rather, it will impact the whole site.Google won't say exactly what percentage of the pages on your site need to be helpful versus unhelpful to trigger this classifier but they did say it is sitewide and will impact the whole site, even if you have many pages that are helpful. Again, if you have helpful pages but a relatively high amount of your content is unhelpful, even your helpful content or sections of your site will be hit by this update. Google said “removing unhelpful content could help the rankings of your other content.”If a site gets hit by the helpful content update, it can take several months for the site to recover. A site needs to prove itself over time that it no longer publishes content with the sole reason to rank in search engines, a search engine first content experience, and that takes time. Here is what Dan Sullivan from Google wrote: “Sites identified by this update may find the signal applied to them over a period of months. Our classifier for this update runs continuously, allowing it to monitor newly-launched sites and existing ones. As it determines that the unhelpful content has not returned in the long-term, the classification will no longer apply.”Google is using a new machine learning algorithm that  looks at a variety of signals about the page and site to determine the ranking of a page and decide on the quality of the content. Google engineers tweaking and improving the overall algorithms on a regular basis so the algorithm should get better over time.  While these algorithms do not specifically target any specific niche, Google said these types of content may be impacted the most: Online educational materials.  Arts and entertainment.  Shopping.  Tech-related. Here is an example from Google search where the helpful content update would make an impact:“If you search for information about a new movie, you might have previously encountered articles that aggregated reviews from other sites without adding perspectives beyond what's available elsewhere on the web. This isn't very helpful if you're expecting to read something new. With this update, you'll see more results with unique information, so you're more likely to read something you haven't seen before.” To write better content, Google shared these questions around building human-first content: Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?  Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)? Does your site have a primary purpose or focus? After reading your content, will someone leave feeling they've learned enough about a topic to help achieve their goal? Will someone reading your content leave feeling like they've had a satisfying experience? Are you keeping in mind our guidance for core updates and for product reviews? And when it comes to avoiding search-engine first content, Google laid out these questions: Is the content primarily to attract people from search engines, rather than made for humans?  Are you producing lots of content on different topics in hopes that some of it might perform well in search results? Are you using extensive automation to produce content on many topics? Are you mainly summarizing what others have to say without adding much value?  Are you writing about things simply because they seem trending and not because you'd write about them otherwise for your existing audience? Does your content leave readers feeling like they need to search again to get better information from other sources? Are you writing to a particular word count because you've heard or read that Google has a preferred word count? (No, we don't). Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you'd get search traffic? Does your content promise to answer a question that actually has no answer, such as suggesting there's a release date for a product, movie, or TV show when one isn't confirmed?

AppLovin wants Unity – but only if Unity calls off its planned acquisition of ironSource. Why doesn't AppLovin want ironSource? And how is Apple's ATT driving consolidation in mobile ad tech? Listen in. Plus: The Trade Desk claims to benefit whenever a regulator starts investigating Google.

Disney embraces inflation because it kind of has to. How Facebook and Instagram are sneakily still tracking you, even after Apple's ATT changes. The FCC has rejected SpaceX for a big rural broadband deal. And where the teens are hanging out online, these days. You kind of know the answer, but the data is still interesting.Sponsors:MacGeekGab.comStoryblok.com/ridehomeLinks:Disney+ Ad Plan Price and Launch Date Set — Along With Fee Hikes for Disney+ Premium, Hulu (Variety)Cisco hacked by Yanluowang ransomware gang, 2.8GB allegedly stolen (BleepingComputer)CISA warns of Windows and UnRAR flaws exploited in the wild (BleepingComputer)iOS Privacy: Instagram and Facebook can track anything you do on any website in their in-app browser (Felix Krause)FCC denies Starlink's application for $885M subsidy (TechCrunch)Ethereum's final proof-of-stake 'test merge' is live on Goerli (The Block)Teens, Social Media and Technology 2022 (PEW Research Center)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1. Snapchat Launches ‘Snapchat+' Subscription Program - Snapchat has officially launched its new Snapchat+ subscription service which will initially be made available to users in the US, Canada, the UK, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates. “Today we're launching Snapchat+, a collection of exclusive, experimental, and pre-release features available in Snapchat for $3.99/month.  This subscription will allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritized support.”The new subscription program will include: Access to exclusive Snapchat icons A new profile badge to show that you're a Snapchat+ user New data insights, including the capacity to see your friends' location history (over the last 24 hours) and info on who's rewatched your Story  The capacity to pin a user in the app as ‘your #1 best friend' If SnapChat can convert 1% of their active user base then they stand to make about $13.2 million in recurring monthly revenue. This is a similar program to Twitter's Twitter Blue which is not faring well. Don't take our word for it, Twitter CEO Parag Agrawal has also said that Twitter has not hit ‘intermediate milestones that enable confidence' with its new revenue and growth projects, like Twitter Blue.2. Twitter Launches #BrandedLikes To Select Advertisers - After previewing the #BrandedLikes features at the Cannes Lions event, Twitter has now launched it officially to businesses with managed advertisers in US, UK, Saudi Arabia and Japan.#BrandedLikes lets advertisers customize Twitter's Like button animation for 24 hours. Branded Likes will appear on any organic or promoted Tweets that contain the advertiser selected hashtags after an individual has liked that Tweet.Branded Likes are being built into Twitter's Timeline Takeover ad offering, which ensures a brand's ad is the first ad to appear when someone opens Twitter for the first time that day. Twitter hasn't provided a specific price range for Timeline Takeover ads, but Promoted Trends, which are somewhat similar, cost around $200k per day. This is not ideal for promoting your upcoming sales promotion unless you are a brand such as Nordstrom announcing and drawing attention to your annual sales event.Click here, if you are interested to check out what #BrandedLikes in action.3. Instagram Now Allows Third-Party Platforms To Access Reels API - Beginning June 28, 2022 Meta has allowed 3rd Party platform to access Instagram Reels API. This allows platforms such as Hootsuite, Sprout Social and etc to post reels on your behalf. I am excited because it can be much simpler to manage all of your social media posts and schedules in one location thanks to services like Hootsuite and Sprout Social that offer cross-platform publishing and analytics capabilities.Announcement here.4. Tips From Instagram To Create Engaging Reels - Instagram's parent company Meta has published an article giving us tips on how to create engaging reels. Here are the tips: Nail the hook: Keep brand objectives in mind—if brand lift is your aim, highlight your brand in the first few seconds of your Reels. If the intent is conversions, showcase your product or service in action. Also, keep your storytelling short and sweet. Short-form videos mean short time limits and even shorter attention spans! Use your content wisely. Get creative with transitions: Experiment with transitions in your Reels to entertain your viewers and show off your brand's personality. You can also use creative features like augmented reality effects, custom audio and timers to keep things fresh. Match the rhythm: Sync your music. Don't underestimate the power of using sound to grab and retain the audience's attention. Reels is already the biggest engagement growth driver on Instagram, and over 80% of Reels are viewed with sound on. Also, try to use auto-captions. Keep it on trend: Stay in touch with the latest, and use the newest effects on Reels. Take part in cultural moments, trending topics and popular challenges that are relevant to your brand. Create and encourage your audience to remix your Reels, or spark a conversation with them in the comments section. Try adding relevant hashtags to optimize exposure for your content. Explore collaborations: Partner with creators to tell your brand story in new and fresh ways. Collaborating with influencer voices drives more engagement, authenticity and awareness. Be authentic: Reels is a place where authenticity thrives, so create Reels that are true to you and that reflect your brand values. 5. TikTok Releases A New ‘Attribution Manager' - Attribution is a big thing in the digital marketing world. TikTok has released its new Attribution Manager tool, which enables advertisers to set custom attribution windows within TikTok campaigns.“For web and app campaigns, TikTok Attribution Manager enables marketers to select a specific time period to measure success: the click-through attribution (CTA) window can range from one day to 28 days, while view-through attribution (VTA) window options range from off to up to seven days.”TikTok attribution, by default, will show you 7-day click and 1-day view data, based on TikTok Pixel and/or Events API response. This will give you more accurate info on how people respond to your ads in the app – though there will be some limitations based on in-app tracking, with Apple's ATT update giving users the capacity to opt-out of in-app tracking tools, which could impact insight.6. YouTube Disables Option To Hide Subscriber Counts - Currently, YouTube channels can opt to hide their subscriber numbers, which some users might prefer if they think it might scare off visitors or diminish their reputation.However, YouTube has discovered that channels impersonating platform stars frequently use this function as well. So now these scammers will have fewer options to hide their identity. Per YouTube:“While we're aware that some creators find this feature valuable, as YouTube grows, we found it is often used to impersonate channels. Bad actors often lure people to their channel page by impersonating other creators in comments. And now, channels will no longer be able to hide their subscriber pens on YouTube.”On the other hand, if you've been telling people that you have more subscribers than you do, maybe it's time to shut down your YouTube account. Just claim that you were banned for your controversial opinions or something.Finally, YouTube's also implementing new limits on the amount of special characters that people can use within their Channel name.“Using special characters in channel names is another way that bad actors impersonate established channels. So we're reducing the character set that creators can choose from when updating their name moving forward.”7. 8 SEO Tips For E-commerce Sites From Google - Alan Kent from Google published a video on SEO tips for e-commerce sites, with the following 8 tips: Technical SEO Basic: Make sure you do the technical SEO basics like allowing Google to crawl your web site. Make sure your page titles including the brand name, color and type of product is important to have in your title. And make sure to add structured data to your product page. Also think about your out of stock products. Content breath: Make sure to have content that is available based on different stages of the shopping journey. From gift ideas, reviews, categories and more. Ideas is more general but categories pages are more specific. Having reviews and detailed content about a product or product category can help some shoppers during the earlier stages. He goes through some ways to do this, including looking at competitors and making your own unique content compared to your competitors. Markup your product variant pages: This was covered last week in Epsiode#114. In short, each product variant should have a unique URL, such as query parameters and then select one variant should be the canonical. Deal or sale URLs should be preserved: Reuse the same URL for your sales pages, if you can. So every year you might want to use the same Mother's Day URL every year, don't make a new one for year. Performance: Users care a lot about how fas the page is and Google uses Core Web Vitals for rankings (limited). Alan said page speed might be the tie breaker if you are using the same text as your competitors. Be Patient: Alan said SEO is a long game and some ranking signals may take many months to take affect and sometimes you might not see results. So keep working on it and be patient. Until then, look for ways to diversify your traffic through other marketing channels. Ask Others For Help: If you are not getting the results you want after all of these tips, then seek expert SEO advice and beware of scams and taking steps against Google's guidelines. Users: It is all about the users Google has said for years. So think about the users first, collect data, and think about making changes to help your users and not specifically about Google Search. 8. Google: Near Duplicate URLs Can Lead To Wrong URL Ranking- If you have near identical content and URL's (say if you have a .com and a .ca domain with the same content) then the Google AI can get confuse and choose to rank one site over another. Here is what he wrote:“If you wanted to change the indexing / canonicalization here, you'd have to make sure that the pages are significantly different, not just a bit different. Given that the search results would essentially be the same, I don't know if that's really worthwhile for you -- at least it probably wouldn't be an urgent problem to solve”9. Google: Rich Results Not Allowed On Prohibited, Regulated Or Harmful Product- Effectively immediately, Google has updated its rich results content guidelines disallowing rich results for products that are widely prohibited or regulated, or that can facilitate serious harm to self or others. These include, but are not limited to, weapons, recreational drugs, tobacco & vaping products and gambling-related products.Google said this policy applies to all forms of rich result markup, including star ratings, prices, or availability information and more. This can impact products with rich result structured data markup that are widely prohibited or regulated, or that can facilitate serious harm to self or others. “This could include goods like fireworks, recreational drugs, and other products that can pose acute threats of physical harm,” a Google spokesperson clarified.If you sell any of these types of products, you will probably want to remove the structured data markup from those pages. If you do not remove the markup, either way, Google will not show rich results for these product categories.10. Warby Parker vs 1-800 Contact Lawsuit Over Branded Keywords- The complaint from 1-800 Contacts was that Warby Parker "confused" potential consumers by utilizing 1-800 Contacts' trademarked terms to steer searchers to the Warby Parker online store.And a federal judge has dismissed the  case that 1-800 Contacts had brought against Warby Parker, an online merchant.Kevin Castel, senior judge of the U.S. District Court for the Southern District of New York, ruled against 1-800 Contacts, saying that customers are unlikely to think that they're buying from 1-800 Contacts when they click on a Warby Parker ad. Castel also said the companies' trademarks were too dissimilar to confuse contact-lens buyers, who are likely to pay close attention to what they are purchasing and noted that Warby Parker's name is clearly displayed in the search results and on its website. Castel added that prospective customers will take the time to figure out that the search results link to Warby Parker's website, and will therefore discern that they are buying from contacts from Warby Parker's website.This is the latest reminder that, in general, using a competitor's trademarks in PPC ads is not trademark infringement from a legal standpoint. You can visit the Google trademark help document if you find yourself facing a similar issue.You can read more about the ruling from Reuters here.

In this episode of the MDM podcast, I speak with Maor Sadra, the CEO of INCRMNTAL and a returning guest to the show, about how advertisers should respond to the slowdown in growth across mobile that is being experienced as a result of the combined effects of: Apple's ATT privacy policy, which has deteriorated the efficiency of mobile advertising; a COVID overhang, which is producing altered consumer behaviors relative to what advertisers had grown accustomed over the past two years; a potential economic slowdown.

Timestamps:(00:00:00) Intro (00:02:28) Meme of the Week (00:04:33) Snap down 40% + Impact of Apple's ATT on Google/FB/Shopify(00:23:00) New Models(00:32:23) YouTube dominating TV + do we need 10,000 legging brands?(00:37:49) Apple Lawyers vs OPEC(00:42:23) Apple Ad Platform + Snap AR(00:45:05) Crypto Insider Trading (01:00:16) Fear of MonkeyPox?(01:05:09) $1.50 Costco Hotdog + Inflation (01:10:43) How Costco Keeps Their Hotdog at $1.50 (01:17:03) Jack Butcher Live IllustrationWhat Is Not Investment Advice?Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Watch + Subscribe on YouTube:https://youtu.be/XVXdGycNv7MJoin our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:@bzaidi@trungtphan@jackbutcher@niapodcast See acast.com/privacy for privacy and opt-out information.

Google Research says to Open AI: “Hold my beer.” They've announced a new AI-based text-to-image generator to rival DALL-E 2. Is the shocking earnings warning from Snap a result of Apple's ATT changes or is this indicative of the broader tech slowdown? Google's street view turns 15 with some new bells and whistles. And does Apple REALLY want you to repair your own iPhone, or no?Sponsors:CreditKarma.comWork Check PodcastLinks:OpenAI: Look at our awesome image generator! Google: Hold my Shiba Inu (TechCrunch)Zoom pops 16% on first-quarter earnings beat and strong guidance (CNBC)Snap plunges 30% after CEO warns company will miss revenue and earnings estimates, slow hiring (CNBC)Google is testing a smaller, modular Street View camera system (Engadget)APPLE SHIPPED ME A 79-POUND IPHONE REPAIR KIT TO FIX A 1.1-OUNCE BATTERY (The Verge)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apple's ATT rollout triggered an industry-wide freakout among mobile ad tech companies. But surprisingly, over the past year Apple has gotten “more accessible,” says Omer Kaplan, CRO and co-founder of ironSource. Also in this episode: Being a newly public ad tech company in a tricky market.

This week on The Download: potential new IAB standards are revealed, advertisers reflect on a year of iOS-enforced privacy, and Facebook is losing the confidence of its customers.  Last Thursday Ryan Barwick, writing for MarketingBrew, published a look at some promising new standards the IAB Tech Lab is toying with in anticipation of a, as Barwick puts it, “cookieless future.”    With the evolution of online privacy advertising must change with it, and the IAB is experimenting with replacing existing data-collection structures with seller-defined audiences, or SDAs. Instead of adtech using tracking methods to use collected data to serve certain ads to certain users, publishers would use first-party data to decide how to categorize their own audience and take ads targeting those categories. Quoting the article:    “Using this data, SDAs would, theoretically, let publishers place their audiences into groups—whether by behavior or interest—which would then be shared with advertisers to help them run targeted programmatic ads. So far, there are roughly 1,600 available labels for publishers to choose from.”   Barwick and others at MarketingBrew have taken a liking to the hyper-specific example label of “potatoes/onions” as an example of how granular the SDA system would be if fully implemented.   Michael Nuzzo, Vice President and head of Hearst data solutions at Hearst Magazines is quoted from the IAB Tech Lab event in February: “It's a very positive indication that publishers are gaining more control in the open web. We were only seen as supply. Now, we're seen as supply, identity partners, as well as data providers, and that's an exciting shift.” This signals a significant boon for podcasting. The IAB has created a world where podcast producers determine their audiences and present them to advertisers. An open world with power in the hands of producers is a good thing.   Last Thursday Digiday's Kimeko McCoy published an article covering the thoughts of advertisers on the anniversary of Apple publishing the industry-changing iOS 14.    “In this last year, Apple's crackdown on in-app tracking upended the digital advertising industry and crippled advertisers' ability to know whether their mobile ads were working. It forced them to look elsewhere to spend their dollars.”   iOS 14, along with other similar privacy-boosting offerings from web browsers and Android devices, changed the game. Platforms reliant on the old buffet of collectable data have had issues adjusting, as we'll cover in a Facebook-heavy story shortly.    “But those 12 months of acclimating to these shifts have made it clear to media buyers that Apple's ATT is an attribution problem, not an advertising one. In other words, the effectiveness of advertising hasn't gone away as a result of it being harder to track people. But it has become more difficult to know how effective those ads are.”   McCoy's reporting paints a promising future. Every step the industry takes in this direction is a glowing endorsement for podcasting. While the rank-and-file are just now dealing with tricky attribution, this industry has been successfully serving ads with tricky end-game attribution for the better part of a decade.    On Monday AdExchanger's James Hercher published “Facebook Advertisers are Itching for Change as Bugs Infest Its Attribution Tech.” The piece begins with an anecdotal story of a marketer beset with costly glitches in the aging platform's adtech. Things don't get much better for Meta from there. Quoting the article:   “Facebook is heads-down trying to fix the ad platform as gears and springs fly out of it like a cartoon pocket watch.”   Facebook faces huge troubles as its advertising empire built on a tracking pixel now has to operate in a world where said pixel can't immediately report back data on a user browsing outside websites. Instead of instantaneous granular updates, Facebook adtech operates in batch updates once every few days.    “Facebook's consistent response has been to be patient and, well, to slow down. In February, Facebook acknowledged that it was still underreporting attribution, but said it had cut the error margin from 15% to 8%. Says who?” Walled gardens, especially Facebook, are starting to show cracks in their foundations and are losing the faith of buyers as they struggle to course-correct for industry-wide changes. Facebook may have tapped out of the podcasting game entirely, but we still have Spotify. What has happened to the likes of Google and Meta could happen to Spotify in the future. Especially now that they've purchased some of the biggest names in podcast data attribution, setting themselves up as potential gatekeepers of proprietary data not wholly dissimilar to Facebook.    Speaking of attribution tech: This Thursday BusinessWire revealed Veritonic's new audio-first Attribution solution. Exact details are thin on the ground in the press release but Veritonic is confident its new attribution solution - simply called Attribution - will be an advertiser's best friend. A quote from Veritonic CEO Scott Simonelli:    “As advertising dollars increasingly flow into audio, brands need the assurance that only Veritonic's end-to-end measurement and analytics can provide. Attribution is the perfect addition to our platform of audio research and measurement solutions, providing data-driven advertisers, brands, and agencies with the tools and insights they need to optimize their campaigns for greater ROI.”    The press release promises Attribution will do the basic ad-tech things one would expect, tracking potential customers when they land on a campaign's bespoke URL until they leave or purchase the relevant item. It's nothing too flashy or industry-shattering from a technology standpoint, but the important context to consider is that Veritonic became the first company to get to market since Spotify's acquisition of Chartable and Podsights.    Spotify created a power vacuum in reliable third-party attribution. Now companies are stepping up to fill that gap.    With that, it's time for our semi-regular roundup of articles that didn't make it into today's episode, but are still worth working into your weekend reading.    First: Facebook Pulls the Plug on Podcast Business After a Year by Ashley Carman.   And, second: Anchor co-founder Michael Mignano to leave Spotify by Ariel Shapiro.   As always, the links to every article mentioned on an episode of The Download can be found in the episode details.    Finally, a quick roundup of the finance-related news this week that's worth discussing, but not big enough to necessitate individual stories.. First up: James Hercer - in a rare three-time appearance in one episode of The Download - covers the Amazon earnings call last Friday.    Amazon posted a 3.8 billion net loss in Q1 of this year, though reported a 25% year-over-year increase in advertising revenue.    Following that we have Ted Gioia's Sunday issue of The Honest Broker titled Spotify Shares Now Selling at Less Than the IPO Price 4 Years Ago. While an aggressive headline, Gioia's coverage takes care to point out the lower share price is likely due to Spotify's growth not being as world-dominating as expected, posting a 25% gross profit margin.    ---   The Download is a production of Sounds Profitable. Today's episode was hosted byShreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Special thanks to Ian Powell for his audio prowess, and to our media host, Omny Studio. See omnystudio.com/listener for privacy information.

According to Statista, in 2021, daily, emails alone were sent a whopping 320 billion times. Emails - the first kind of digital messaging that was adopted at mid-90s and by now they exist almost solely for business and occasionally Millennials or older generations may share something via email when really don't need or don't want a quick turnaround. Now add on top of it 100 billion WhatsApp messages, countless number of FB Messenger, Apple's iMessage, Telegram, Viber, WeChat messages and some more send via dozens less popular Instant Messaging apps. It's an ocean of messages that circulate every day, every hour, every millisecond. In this episode we have Josh from OneSignal to share with you an insight from 100 billion messages sent by OneSignal. Today's Topics Include: Josh's story - born in Palo Alto, for the last 20+ years his career included working for Adobe, CBS Interactive, eBay, PubMatic and since 2018 at OneSignal Mobile messaging options for app marketers to use Email as the first mass communication tool Push Notifications In-app Messaging  Josh suggestions to app developers, marketers and brands for how to adjust to Apple's ATT framework Android or iOS? iOS What was Josh's first mobile phone? Hard to say, Josh got his hands on a lot of early smartphone models, working as CNET reviewer back in the day What features would Josh miss most leaving his smartphone at home? What's missing from mobile app technology? iOS features to balance the use of a smartphone Links and Resources: Josh Wetzel  LinkedIn profile OneSignal website. Quotes from Josh Wetzel:  "So it's really thing about those moments. Thinking about these critical points in that journey and building messaging around that. And then taking a step below, you gotta about what are the options best for what thing. If you gonna do an asynchronous kind of weekly update or some random promotion. That's a great promotion for an email. If you send a note about “Hey, your order is taken” of  “Your order is on the way” it's about to come or “Hey, come back we've got a promotion - in the next 20 minutes for a pizza”, you wanna use push.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Clients of growth marketing agency Tuff saw “painful” results on Facebook as a result of signal loss, but it's been able to roll with the changes, according to CEO Ellen Jantsch. There was even a silver lining. Apple's ATT accelerated the indie agency's move away from last-click attribution. Plus: navigating an acquisition while pregnant.

This week is a special one - the Business Of Apps podcast has reached episode #100. For this special occasion we've invited Gessica Bicego, one of the most well-known mobile app marketers, with years and years of experience in app growth, and talk about what we call “The 60 shades of App Growth”. During the conversation, we cover what it takes to increase a mobile app user base and, of course, the revenue it generates. Every app marketer and every brand that launches a mobile app is focused or should be, on its growth. A brand new app brings a bunch of challenges to an app marketing team, a well-established app has its own challenges that somewhat overlap with the former but for the most part, are unique. Today's Topics Include: Gessica's background What is Paired app Growing well-established app versus a brand new one What app marketing channels Gessica considers the most effective TikTok Ads The impact of Apple's ATT and Google's Privacy Sandbox on app marketing Gessica's parting word for app marketing newbies What features would Gessica miss most leaving his smartphone at home? Google Maps, Instagram Links and Resources: Gessica Bicego LinkedIn profile Gessica's podcast - Mobile Growth Nightmares. Paired's website. Quotes from Gessica Bicego: "I would say that there is no such thing that is like the best app marketing channel. I think it really depends on the product you are advertising. I have this passion of working for mobile products that are building something new. And so the issue is that people are not really looking for what you do. TikTok for me is like this question mark platform, I open it once a month - I get lost in it. I watch like a thousand videos about dogs and I close it again and I forget about it." Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

It was hard to imagine how mobile measurement platforms (MMPs) could survive Apple's ATT changes. But the MMPs aren't dying, they're thriving, says Branch's Alex Bauer, on the heels of raising $300 million.

In this special episode of Growth Masterminds, Singular CEO Gadi Eliashiv and John Koetsier connect for an in-depth discussion on Google's Android Privacy Sandbox announcement. What we cover: ✅ A breakdown of what exactly Google announced ✅ Details of how mobile attribution will work with Privacy Sandbox ✅ Predictions on the future impact on the ecosystem and app marketers Topics include: - the biggest change - how this ranks next to Apple's ATT - is the sky falling? - attribution under Privacy Sandbox - SDK Runtime - Google Referrer - Lack of user consent - Topics and Fledge - and ... the future of mobile marketing measurement

In this week's episode of Analytics Neat we discuss the ActionIQ CX Index, In-Store Retail, and give out an "A Little Too Personal" award on the Undercard. For the Main Event, we quickly review the Google Privacy Sandbox updates that resemble Apple's ATT. All this and more in this week's episode of Analytics Neat. Thanks for listening this week! Continue the conversation on Twitter with #AnalyticsNeat https://twitter.com/BillBruno https://twitter.com/AnalyticsNeat Visit BillBruno.com

On the podcast we talk with Colette about selling MileIQ to Microsoft then buying it back, experimenting with an unlimited marketing budget, and unlocking higher retention with a focus on prosumers.Our guest today is Colette Nataf, Head of Growth at MileIQ and Co-Founder of Lightning AI. From founding multiple startups to spending more than $100M on marketing in growth roles at several great companies, Colette has spent her career using data science to grow businesses.In this episode, you'll learn: Colette's take on Apple's ATT and its effect on marketing Outsourcing to an outside agency vs. growing your team Analyzing lifetime value and customer acquisition cost for long-term subscribers How to balance your business and family life Colette Nataf's Links Colette Nataf's LinkedIn page MileIQ Lightning AI Colette's maternity leave blog post Follow us on Twitter: David Barnard Jacob Eiting RevenueCat Sub Club

1. TikTok Launches 'TikTok Tactics' Online Course - TikTok has launched a new, video-aligned platform training course for marketers, designed to provide tips and insights on how to make the best use of the platform for brand promotion and development.The new ‘TikTok Tactics' course is an ‘easy to follow, best-practice guide to advertising on TikTok', which provides a range of lessons on attribution, targeting, creative best practices, and more.The course, which you can sign-up for here, focuses on four key elements: Attribution Targeting, Bidding + Optimization Catalog Creative You can sign-up and go through the TikTok Tactics course here.2. TikTok Instant Page Meets Users' and Brands' Needs for Speed - As it looks to maximize business engagement in the app, and boost its revenue opportunities, TikTok is rolling out a new ‘Instant Page' shopping display option, which will enable brands to connect their TikTok ads through to a lightweight, native landing page, built within TikTok itself, which will load up to 11 times faster than standard mobile pages.The process is a lot like Facebook's Instant Articles, with the content built into the app itself, as opposed to referring users off to a third-party website. In the case of Instant Articles, that comes with inherent problems, because it limits the data collection capacity of publishers, where the IA offering is primarily aimed. TikTok's Instant Pages are a little different, in that they're focused, ideally, on direct conversion for brands, but it is still a consideration. If people aren't clicking through to your site, and you're not getting referral traffic data, that could be a concern.To set up a TikTok Instant Page, businesses will need to create an eligible ad on TikTok Ads Manager (full eligibility details here) and then build an Instant Page as the destination link for the campaign.Once you've created an Instant Page, you can save it to your TikTok ad library, so you can add it to multiple campaigns.P.S: TikTok's Instant Pages are currently in testing, available via a TikTok sales rep, but they'll likely be rolled out to more businesses soon. Another consideration for your strategy.3. YouTube Creators to Receive a Separate Account for YouTube Earnings - Google sent emails to YouTube publishers that their YouTube AdSense payments will be separated from their other AdSense payments. So if you get paid through Google AdSense for AdSense ads on your sites and also on YouTube, you will now get payments individually for each.The issue is, that means each has to hit the $100 payment threshold individually and you might get paid out slower. That is, some publishers take time to hit the $100 payment threshold but when you combine AdSense for Search, AdSense for Content, YouTube, and other earnings together, you can hit the $100 payment threshold sooner. Now that Google is paying YouTube out differently, it may take you longer to get a payment from Google if your payments are small - thus hurting smaller publishers.4. YouTube Adds New Guided Support Process for Community Guidelines Violations - YouTube's looking to provide more guidance for creators who've been hit with guideline violations via a new, more detailed reporting process that will take them through the specifics of the issue with their content, and what they can do to resolve it.The updated process will provide more information on the specifics of each violation, and what it means for the visibility and monetization of your content, before taking you through the next steps of how you can resolve the issue.The review process specifies the element in question and then enables creators to update the clip to address the noted concern/s.The last element provides an easy way for creators to ask for a second review if they feel the report was incorrect, while they can also add additional contextual info for YouTube in relation to the violation reported.It's a good update, with many YouTube creators expressing frustration at the platform's current reporting process, which has seen a lot of videos penalized incorrectly. Violations are also reported via a general email template that offers little insight on specifics.5. The Rise of YouTube Shorts And Creator Economy Update - YouTube CEO Susan Wojcicki has shared an overview of the platform's key areas of focus for 2022, and where it sees new opportunities, which points to some interesting developments in the platform's roadmap, and for online video more broadly.Key elements of focus for YouTube include Shorts, its TikTok-like short video platform, which YouTube reports has now hit 5 trillion all-time views, underlining the potential of the format.Wojcicki also shared that:“The number of channels around the world making more than $10,000 a year is up 40% year over year [while] YouTube's creative ecosystem supported more than 800,000 jobs in 2020. Now there are 10 ways for creators to make money on YouTube. Last year, YouTube Channel Memberships and paid digital goods were purchased or renewed more than 110 million times.”6. Facebook Is Removing Profile Video Feature - Facebook has announced that it's removing video profile images as of February 7th, with people who currently have a video profile image being reverted back to a still picture instead.Originally launched in 2015, profile videos enable users to upload a 7-second video clip, which then loops on repeat, adding an animated, engaging element to their Facebook presence.It hasn't been a highly used feature, but some people have been able to create interesting, even entertaining profile video clips, which adds to the personality of their profile.It's not a major shift, and again, I doubt it will impact many users, nor that many people will care. But if you do have a video profile image, prepare to say goodbye to your clever, 7-second clip that encapsulated your ‘crazy' personality.7. Instagram Rolls Out A Live Banner Feature - Instagram has now outlined its new display of scheduled live streams on creator profiles, providing another way to raise awareness of upcoming live broadcasts in the app.The new display option will enable you to list your upcoming IG live streams on your profile, which, when tapped, will provide additional info in a pop-up prompt, where people can also sign-up for a reminder of when the stream is set to begin.Users can create as many scheduled lives as they like, with a side-scrolling list then added to your profile display.8. Twitter's New Flock Feature Lets You Tweet to Select Followers - Creating a separation between your public and personal lives has become more difficult than ever before due to the rise of social media, and there is no platform in which this difficulty of separation becomes more apparent than with Twitter. Having a large following on Twitter can often result in you being forced to censor yourself for fear of revealing too much to followers that you might not even know. Going private is one way to curb this issue, but many users felt that this left them between a rock and hard place because private Twitter accounts are rather limited in their scope.Twitter is trying to fix this by taking a leaf out of Instagram's book. Similar to how on Instagram you can have a circle of close friends that you share more personal or private content with that would not be visible to your regular followers, Twitter is rolling out a new feature called “Flocks”. You can add up to 150 people to your Flock, and anything that you tweet to said Flock would not be visible by anyone else. This gives most users the best of both worlds. We already saw an experiment called Trusted Friends back in July, and it seems that Twitter is now rolling it out properly with a new name that appears to be more or less on brand from most points of view.9. Twitter Updates Its Ad Platform - Twitter has announced some new updates to its ad platform which are designed to streamline ad targeting, while also providing more insights on campaign performance.First off, Twitter's changing the name of its ‘Website Clicks & Conversions' objective to ‘Website Traffic', a more generalized header, which will now also include a new ‘Site Visits Optimization' goal within your available campaign objectives.Now, when setting up a Website Traffic campaign, you'll be able to use ‘Site visits' as the goal, which will then direct Twitter's system to serve your ads to audiences most likely to visit your website. That will then enable Twitter's systems to better determine audience objectives, and present your ads to the right users. Twitter says that it's seen strong results with site visits in testing, and it'll be interesting to see whether the new goal generates a better direct response to your promoted tweets.In addition to this, Twitter's also adding a new aggregated view of site metrics and conversion events within Twitter Ads Manager, which Twitter's adding as a means to counter data loss as a result of Apple's ATT update, and more users opting out of in-app tracking.The process will utilize data gathered via Twitter's website tag to provide a generalized estimate of key metrics, by Ad Group, at campaign level, by device type (iOS or Android), and placement level, where possible. The data obviously won't be as accurate as you would get from direct reporting via the Twitter tag on each user response, but by providing some insight into user actions, Twitter will be able to replace a level of indicative insight that's been lost due to the iOS change.And finally, Twitter's adding a new ‘Events Manager' dashboard to manage your Twitter Website Tag and its associated web-based conversion events.The new Events Manager overview will provide in-depth insight on tag events, enabling you to better track and utilize the data being gathered from your site visitors.10. Microsoft Earnings: Search, LinkedIn Advertising Revenue Rise - Microsoft posted the second quarter of its 2022 financial results today, reporting revenue of $51.7 billion and a net income of $18.8 billion. Revenue is up 20 percent, and net income has increased by 21 percent.Search and news advertising revenue was up by 32% year on year, which is impressive when you consider the fact that Microsoft was not even a major player in this industry not too long ago which represents just how many new revenue streams it has developed over the years.Another area of growth is LinkedIn. The social media platform geared towards professional networking got a 37% increase in revenue year over year. A lot of that has to do with an increased demand for advertising on the platform, making this one of the most successful acquisitions that Microsoft has managed to complete during its recent history. LinkedIn has gone from being a relative footnote in the social media industry to a major player that is considered one of the top social media sites from an advertising point of view.Overall, Microsoft earned $10 billion from advertising alone if you include LinkedIn. It has also seen strong growth in some of its more traditional areas of expertise like PC which earned Microsoft well over $17 billion, representing a 15% increase in that area during a time when many other industries are seeing decreased sales.

With the introduction of new mobile privacy updates, like Apple's ATT, the paid social landscape is quickly changing. In this privacy-first era, how can social marketers create relevant, personalized ads that resonate with their audiences? In this episode, Media.Monks' SVP, Paid Social Americas Rhian Ryan walks us through the evolving media landscape and how first-party data and creative must come together to build better customer experiences. Put your headphones on, and let's experiment together!

For many in the games industry, 2021 was a rollercoaster ride. We saw Roblox going public, Apple's ATT come into effect, discriminatory practices in the largest game companies come to light, play-to-earn burst onto the scene and so much more.In this special Metacast Roundtable episode, Fawzi Itani, Ryan Foo and Florian Ziegler join your host Nicolas Vereecke to look back at 2021 and share their biggest learnings.  If you would like us to discuss any another gaming-related topics, do reach out at nicolas@naavik.co. We'd love to hear your general thoughts and feedback too! And as always, if you like the episode, you can help others find us by leaving a rating or review! Join the discussion: DiscordLearn more: Newsletter or Go PremiumFollow us: Twitter | LinkedIn | Facebook | Website

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you at all familiar with the term MER (Media Efficiency Ratio)? Q2 Are you currently tracking MER and/or ROAS in your accounts? Why are you using the method you're using? Q3 Is MER something you are interested in using in your accounts? Why or why not? Q4 Is ROAS becoming more difficult to track in accounts since attribution has gotten murkier with iOS 14.5/Apple's ATT? If you're finding this so, how are you handling this? Q5 What are your biggest challenges when it comes to tracking and/or reporting on things like ROAS or MER in your accounts? Q6 How do you think we need to be thinking and talking about attribution and success metrics in the future? How might MER factor into this for you? Q7 Which ad platforms have you noticed being the most affected by tracking and/or attribution issues? Q8 If you're using MER, how are you tracking effectiveness across multiple platforms? #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here. --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

On the podcast I talk with Eric about the value destruction of App Tracking Transparency, the limitations of SKAdNetwork, and how to thrive as an app developer in this new paradigm.My guest today is Eric Seufert. Eric has deep operating experience, having worked in growth and strategy roles at consumer tech companies such as Wooga and Rovio, but he also founded and sold a marketing business intelligence company, Agamemnon, and is an active investor in the mobile gaming and ad tech categories. Eric has a depth and breadth of experience with mobile apps and games that few can match. Over the past year Eric has written extensively about App Tracking Transparency and the future of mobile advertising on his trade blog, Mobile Dev Memo.In this episode, you'll learn: Will Apple's ATT be a net loss for Apple? Can SKAdNetwork be saved, and does Apple want to save it? Is focusing on organic traffic a flawed strategy? What does the future of app install ads look like? Links & Resources Rovio Snapchat Apple's Private Relay Tim Cook Outbrain Taboola AllTrails SubClub AllTrails podcast episode Stitcher Eric Seufert's Links Follow Eric on Twitter Mobile Dev Memo Heracles Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue  Eric is on LinkedIn Follow us on Twitter: David Barnard Jacob Eiting RevenueCat Sub Club Episode Transcript00:00:00 David:Hello. I'm your host, David Bernard, and for the first time ever, I'm flying solo today. RevenueCat CEO, Jacob Eiting is busy CEO'ing.My guest today, is Eric Seufert. Having worked in growth and strategy roles at consumer tech companies such as Wooga and Rovio, Eric has a depth and breadth of experience with mobile apps and games that few can match. He also founded and sold marketing business intelligence company Agamemnon, and is an active investor in the mobile gaming and ad tech categories.Over the past year, Eric has written extensively about App Tracking Transparency and the future of mobile advertising on his trade blog, Mobile Dev Memo.On the podcast, I talk with Eric about the value destruction of App Tracking Transparency, the limitations of SKAdNetwork, and how to thrive as an app developer in this new paradigm.Hey Eric, thanks for being on the podcast.00:01:09 Eric:Thank you for having me on the podcast.00:01:11 David:So, we're going to start off with a bit of a dead horse that's been beaten over and over again. Apple's motivation in enacting App Tracking Transparency, but I did want to take kind of a different perspective on it. The most interesting thing to me personally about Apple's motivation with App Tracking Transparency is what it says about what they are going to do in the future.Did they build SKAdNetwork purposely handicapped, or did they not really understand how handicapped it was? Were they really trying to kill Facebook, or was that a kind of a side benefit? I think that their motivations are important, because it forecasts what changes they may or not make moving forward as they start to see the impact.So, I think the first thing I wanted to ask you is, how do you see Apple's reaction and how they perceive ATT to be going, now that we're seeing snap drop 25% after the quarterly earnings report, and see more of the disruption that you and others were predicting, but maybe Apple didn't quite see coming? How do you think Apple sees this going currently? And what does that say about the future of privacy on iOS?00:02:42 Eric:I think Apple's primary motivation was not to capture mobile advertising market share. I don't think that was a primary motivation. I think that's happened, and I think they expected that to happen, but I don't think that was the primary driver of this decision.What I think they wanted to do was, there's kind of like a big picture idea here, and then an immediate consequence idea. I think what Apple did not like, was that they had kind of lost control over content discovery on the iPhone.When the App Store was first launched, that was how you discovered apps. It was through going to the App Store, and some small part search, but then in large part just like the editorial curation that Apple exposes there. That changed over the years, and up until the announcement, or the enactment of of ATT, the way that people discovered apps was through advertising, and primarily Facebook advertising.Apple totally lost control. The content that people interacted with on their phones was not the result of any deliberate decision on Apple's part or some deliberate consideration. It just happened to be whatever could scale ads the best. Whatever companies could scale their ads the most efficiently, that's what people interacted with. That's what became dominant on the platform, and Apple really had no say in that.Short term, narrow aperture view of this, they just wanted to regain control of that. They wanted to be the kingmakers. They wanted to be the tastemakers; the people that decided—the party that decided—what became popular on the iPhone and how the iPhone was used.And I mean, that's, it's, if you've worked in, in gaming, especially, but if you've worked in mobile apps at all and you've ever had to go and, you know, go, go through the whole process of pitching your app to Apple, and pleading for featuring You know, that that's what they want.They, they like to having that control because that allowed them to percolate their new iOS features into the app community through almost horsetrading it's like, you want featuring, We'd be happy to give you featuring, but you've got to integrate X, Y, Z thing into your app.Once you do that, we're happy to feature you. that, that was sort of the, that was the, the, the negotiating process. You know, that that process, even that process itself became less important and less prominent in the life of a developer over the last few years, In 2012 to 2015 that's what you did every time you were launching a new app, or even if you're doing a major update, you flew, you flew to San Francisco, you went to Cupertino, you went into a, conference room at Apple HQ and you pitch somebody.That just stopped being something that people did. Like just people realized that, even if we get featuring, it's not going to be that meaningful for our business, what we really need to be able to nail what we, what we have to do. Our success is dependent on our ability to scale the product with paid advertising, you know, and explicitly, you know, specifically through, through Facebook.So, I think that was the primary motivation to regain that control right now. I think there's a bigger picture idea here. There's a bigger picture motivation or, or like, projection here, which is that, you know, we're, we're moving into a paradigm where, you know, the phone you have, the, the device you have that you consume content with is totally unconstrained, in terms of what it accesses, right?Like, and, and how it accesses content. And that's what that's, that's the sort of, that's the behavioral, norm that, that people are moving into, they just expect their favorite stuff to be available from whatever device they have in their hand, at that moment, as long as it's connected to the internet, they expect to be able to connect to Disney to Hulu, to Netflix, to Facebook, to anything, they use every day.You get to a point where, you know, if you run this gatekeeping platform, like at the App Store or Google play If, if, if users have leapfrogged that paradigm into no, my favorite content is always available. It's, you know, sort of like, it's just, just persistent in the cloud and I should be able to access it however I want at any, at any given point in time.Then you've lost control of that sort of, of that gatekeeper positioning. I feel like what Apple wanted to do they, they, know that that's inevitable. we'll get there, but they wanted to prolong this dominance and the prominence of the App Store in terms of, you know, the consumer relationship, that's the first stop you've got to go through them to get to the content. because then that also, like that also provides them with some leverage over the, over the developer. And I think w w we've I think we've probably accelerated. But, but maybe not, maybe this, maybe this, you know, buys two to three more years of, okay, well, I have an iPhone that means I go through the App Store to get content, right.Or I have an Android. Maybe that means I go through Google play to get to content. And not that like, this is it. Matter what device I'm using, I'm using my Samsung TV or my iPhone and my iPad or my Facebook portal or whatever, or my, my, Amazon, echo. I want to get to the content that I have available to me in a persistent way in the cloud.Right. And so I think that was, that was also the primary motivation, or that was part of the primary motivation, but that was like, sort of like the bigger picture consequence of it.00:08:18 David:Right. I mean, where do you put, Apple's kind of stated motivation of privacy in this hierarchy of, of motivations and, and outcomes because, you know, a lot of people have said, oh, well, Apple was clearly acting anti competitively to favor their own ad business and crush these other ad businesses. It was, you know, primarily driven by the greed to expand their ad revenue.And then I think yours is really interesting as far as like the control, but then of course Apple goes and just in the quarter results recently and has stated over and over again. That it was 100% privacy motivated. do you just not buy that00:08:58 Eric:No, not at all. And I don't, I don't necessarily even think at this moment that consumer privacy, has been benefited or protected as a result of this. Right. And we can get into that in a second, but you know, I've been publishing a lot about, they're still allowing fingerprint and they said they wouldn't, that's in the policy.Right. It's explicit. Like there's no ambiguity there and they're allowing for it. Right. And they're not policing. And they could, because they've done it in the past. And so I think if you want it to be protective of privacy, That would be one of the things that you would prioritize is, preventing that from happening.00:09:33 David:And you don't think that? Not that I mean, diving into fingerprinting real quick, do you think that. It's potentially that they're just delaying the enforcement to kind of smooth some of the disruption that tra App Tracking Transparency has already caused it because them not enforcing it immediately doesn't mean they're not going to enforce it.So, but I find it baffling as well. That they're not. So do you see them enforcing it sooner do you think that this really is an indication that they don't actually care about privacy and that this is not ever going to be enforced?00:10:08 Eric:They can enforce it at some point and like they're there, there wise, like I think kind of a widespread. That in the developer community, that there was going to be a grace period. Right. They would introduce NTT, but they're going to allow for fingerprinting for some amount of time, because, you know, if, if you just, you know, made this very radical change and it was like absolute from day one, the impact would have been even more severe than, than what we saw.So I, there was a belief that there would be a grace period, but you know, we're going on like four months now. Right. And, and the thing is, you know, my, my sense was when, as soon as they, because they, you know, they talked about private relay at WWDC this year, I was like, oh, okay. That's how they do it.Right. Because, and I've talked a bunch about how it would be clunky to police fingerprinting through App Store review the store review process. Right. I talked about that in a piece. I just wrote two weeks ago or last week, and it would be clunky, but they could have introduced us in private relay.I thought that that's what they were going to do. Or at the very least they would roll private relay out. Cause it applies to, you know, safari traffic now. And they would say, look, well, we have to reach parody. Our treatment of the web and or treatment had been app traffic. And so therefore, you know, maybe for whatever technical reason we can't, we can't, obfuscate the IP address of in app traffic, it'd be too expensive or it's a technical challenge that we haven't solved yet.But like, this is the moment, you know, ad tech when you must stop fingerprinting. And I think if they said that, you know, these ad tech companies would, right, because the way that they've sort of implemented this in a lot of these solutions is it's like an option, right? Like they say, you can turn it off if you want.Right. Cause I think that these ad tech companies are surprised. They thought fingerprinting was going to be. More we're policed early on, maybe not on day one, but you'd get like two weeks a month. and so they kind of introduced this as like an optional feature. Right. And then, you know, and they, they presented it as like a, Hey, it's a feature for developers if they want it.And so, you know, it's, it's something that they could switch off and they, they they're ready to switch off. I think. So I think even if, if Apple just sort of like, you know, kind of pantomime those motions, people would stop doing it because, okay. It's, it's actually, you know, it's sort of like actually against policy now versus just before where it was like ignored, but, you know, I, I thought they were gonna introduce in iOS 15 for that reason, or at least again, like, just make the, go through the motions of saying that, that it's, it's not allowed, but, but so just, just back Betsy, it wasn't about like, where does privacy sit in the, in the sort of list of motivations?I think it's probably so my, my, the heart, the hard time that I have with like, reconciling this idea that like, and you hear this a lot, like Apple cares about policy that people say that privacy, Apple cares about product. How could it have Apples on a person Apple. Apple's a corporate structure.There's there's however many employees at Apple. They don't all agree on things. Right. Who and Tim cook is not a dictator. He can't just run the company like that. Apple shareholders, have some control. His board has some control. Right. And so, you know, at least they have influence. And so like, the Apple as a, it can't have is it doesn't have a monolithic opinion about stuff.It's not an entity in its own. Right. I I just don't buy this idea that a company can care about some abstract concept. Right? Like, here's another question for you. Apple makes the Apple watch, It's a health tracker. Does Apple care about your health Do they, are they really concerned? Are they genuinely, you know, invested in your health Or do they want to sell something. so the idea with privacy is okay. It gives us an opportunity to strike a juxtaposition juxtaposition against Android, which you know, has, is, is perceived, I believe, as less privacy-safe but even Android has gone to great lengths or Google has gone to great lengths to bring privacy to the forefront in Android.A lot of it is about informing consumers about their data being accessed, but still there. They've done some things. Right. So anyway, I just, I don't believe that a company, a corporate entity can care about an abstract concept. Right. putting that aside, what does privacy buy them It buys them that juxtaposition, and then it buys them cover, It buys them cover to do all this other stuff. Right. And then to, and then they spin up this big narrative that probably helps us sell iPhones. Because you know what I00:14:07 David:Or future AR glasses 00:14:10 Eric:Exactly 00:14:10 David:Some ways,Positioning themselves, they they care about privacy insofar as it's an incredible marketing tool for them. it, gives them cover for future devices. They become more and more and more and more private. this thing you wear on your wrist biometric sensors and tracking your sleep and everything else, customers are going to feel more comfortable wearing AR glasses that have cameras on.When it's Apple branded, than when it's Facebook branded, there's been backlash with the Ray-Ban, glasses from Facebook. So, yeah, I get, you I, you know, the Apple fanboy in me wants to believe that, you know, Apple you know, wants to do good in the world, but I've, since lost my Apple religion, but I, but I do think to a certain extent that they care about they do care about privacy whether or not any of that's motivated by Goodwill or otherwise it's incredible marketing for them.That being the case, you know, and this is where maybe our opinions diverge, or at least how we interpret some of, of what's been going on. I still am of the opinion, as naive as it may be that that privacy was a primary motivation for them, whether they're altruistic or marketing or, whatever other reasons they have to be to be positioning themselves this way.I still think that that that was primary and, and that, I don't know that they even fully understood or expected some of the. the things that have been happening, I think they thought SKAdNetwork was a better solution than it actually is. I don't know that they expected to see a company like snap that is actually fairly aligned with them, at least, in marketing and public perception as being a more privacy-focused company to see this company that has been reading and talking positively about App Tracking Transparency and see them drop 25% in a single day, because, and then say specifically it's because SKAdNetwork isn't delivering.I still think personally. This has more to do with Apple, not understanding and not listening to the industry, which we've seen for decades, Apple doesn't listen, they're not good at receiving outside feedback on roadmaps, on, on their APIs, on anything else. They think they know what to do.And they think as a product company, they can just build this product bring it to the world. And it's going to be the best thing since sliced bread SKAdNetwork is just another. Yeah. Another example of them trying that approach and then just falling flat on their face. I think this is important because if that is the case and if they really, if the primary motivation really was privacy, then maybe we do see an SKAdNetwork 3.0, that's way better than this current one.After they realized they've destroyed tens of billions of dollars of value, and also potentially handicapped their own platform because as ad efficiency goes down and as apps struggle to gain traction, they lose too. So, yeah, I mean, I guess just, I'd love to hear your kind of response to that. Cause I know we probably disagree on this a bit.00:17:37 Eric:I guess it doesn't really matter. Like it, you know, if we, I don't know, at this point it kind of seems like semantics a little bit. Cause it's like, well, all they care about privacy because privacy is good marketing messages. But my point is like, I don't think they genuinely care whether people's data is being accessed by advertising networks.Right. I don't think they cared about that to the, to the degree that, it didn't impact. It was, it was, it was happening sort of unawares, right? Like, or, you know, that these users were like sort of unawares, once it became, like a, like a sort of social rallying cry around, you know, Facebook and, you know, it's the congressional testimony and you're listening on our devices.And then once it became something that I think that they could, you know, exploit the insured, then maybe they care about it because it is a differentiator for the products and they can help them sell more products. Right. But, but I think so, first of all, so we are on a scanner 3.0, they released 3.0 3.0 is just like a minor improvement.So 3.0 added view through attribution. And I think it added one more thing. And then also with, I was 15, they allowed the post-bacc to be sent directly to the advertiser, not just the networks. I mean, those are improvements, but I don't see them continuing to do. S K I know work. I just, I just don't see that, but I think I do. I do agree. I agree with you that, that they didn't understand how consequential that this would be to the advertising. I think it's an example of like the left hand, not talking to the right hand.Apple is like a super secretive organization, not just to the outside world, right. Internally Apple teams are very secretive. Right. And, you know, I, I don't know that the App Store team was talking to the iTunes team. I, I mean, I don't even really know how that, how, how this sort of corporate structure separates those two teams.But my sense is that like the App Store team, the people that work with developers, Aware of this, like, and I I've been told that I've been told that they learned about it at WWDC two years ago. Right. And then they got up, they had to field a bunch of angry emails and phone calls. Right. you know, I think, there, there wasn't a whole lot of consensus internally around what the impact of this would be.I think the impact was underestimated. And to be honest, I don't think they would have released something if they knew that it was going to wipe out, you know, just a late, a quarter of snaps market cap in a day. Right. I don't think they would have released something if they knew it was going to annihilate a fifth of Zynga's market cap in a day last quarter, you know what I mean?I don't think they, you know, and what we saw with Facebook was that there's like this kind of slow erosion of, of, of market cap, you know, from, from like the all time high, a couple months ago. but you know, th the damage hasn't been just, just in terms of stock price, hasn't been as, as, as severe to Facebook, as it has to some of these other.You know, who weren't really doing the things that Apple wanted, you know, to sort of, to mitigate. Right. So I, I don't think that they fully, you know, first of all, they didn't, you know, workshop this with advertisers. Like I know that to be true, or, or I believe that to be true, unless some people did it in like, you know, deep secret and they've never revealed it, but I don't think they, I don't think that's true because I've talked to a lot of people.No one, no one was consulted about this that I've spoken with. you know, I don't think that they really truly grasped how sort of like fundamental performance advertising was, or is to a lot of these businesses, right. In terms of, they're just, they're, they're sort of, you know, operational success.Right. And so I think, because of that sort of differential between. I think what they thought was going to be the result of this and what the actual result was. You know, I, I feel like that does call into question, you know, not only just the wisdom of this, but you know, how well they can defend it, right.When, you know, against maybe some, some, some lines of inquiry, you know, that, that are, that are sort of like, you know, kind of a more powerful and, sort of socially instrumental than, than ours than mine are then, then app advertisers or app developers. Right.I think they've, they've invited a lot of questions about this through, through, through the severity of the impact that we've witnessed over the last couple of weeks and months.00:21:35 David:And that's where I totally agree with that. And that's been my perception as well. And I talk to folks as well, is that Apple didn't fully understand the implications. And if there were people inside Apple who had a better understanding of what might play out, they didn't have enough of a seat at the table.And that a lot of this was just ivory tower thinking was Apple building ski network thinking, oh, this is going to be a great solution with. Like you said, workshopping it with the people who would actually have to use it. And then, you know, coming up with a better solution. So then, then my question for you is, okay.You know, you were kind of chicken little for a year, the sky is gonna fall. The sky is gonna fall. The sky is gonna fall. I mean, you've been really one of the most vocal people about how big these impacts were going to be. And you had a lot of people in the industry saying, oh, it's not going to be that bad.It's not going to be that bad. Well, now the sky fell. I mean, you know, a public company having 25% of its market value wiped out in a day due to one specific policy from a platform like the sky is falling, you were right. But then so now Apple sees it. They can't, they can't avoid seeing it. What do they do from here?You said, they're not going to make SKAdNetwork better. You know, are they going to not police, fingerprinting to, continue to soften the blow? Like where does it go? That's that's, what's so interesting to me about okay, whatever their motivation, what they do in the future. In reaction to what's actually happening now that we're seeing actual results matters, you know, to, to the tune of hundreds of billions of dollars.And, and one of the things I put in the notes to talk about is a lot of this value that's being destroyed is not accruing to Apple. It's not as if you know, a hundred billion dollars of market cap wiped out of Facebook and Google and snap and other folks, it's not like Apple is actually capturing that because they don't, they don't have the ad inventory.They don't they're, they're not a big player in the space. So, yeah. W where does Apple go from here if they painted themselves in a corner,00:23:38 Eric:Maybe, I mean, I think what I would, you know, if I was an Apple, I'd be worried about, you know, they've got a lot of theirs are, they're already under a lot of scrutiny, right. Like, you know,00:23:47 David:Right.00:23:48 Eric:What did the DOJ, what just three days ago, decided to re reopen the investigation in that, in the Apple, related to, to the way they operate the App Store.I just think it's really tough to, to maintain this line on one front while, you know, you're obviously having to lose ground on, on another front. Right. because as we've seen, like there's just been this steady trickle of them, you know, seeding ground developers or, giving up a lot of, you know, Exclusivity and, and, you know, PR preferential treatment they have with, with apps or operation, right.Like, it just feels like maybe it's maybe it's they felt like, well, that will, it we'll expand one area of that, that preferential treatment while we're sort of like forced to abandon other, areas of preferential treatment. But I don't know that they were, I don't, but that would only make sense if they actually really understood how dramatic the consequences of, of ADT would be, which I don't think they did.You know, I don't know. Maybe they have painted themselves into a corner. I mean, I don't know. So that's the thing about asking, I know work is like the way it was designed. It's got a lot of features that on their own would be smart, you know, tech, progressive privacy, protective, you know, mechanisms.Right. But in combination just renders this thing, like totally. Dysfunctional. And that's the problem because now if they go back and they get rid of any of these given features, so like, or not features, but restrictions, right. So let's say they say, okay, so first of all, I mean, and I'm assuming most people listening are at least familiar with this.I don't want to, I won't, I won't go into the whole thing, you know, description of Muscat network from zero, but let's say they give up on the privacy threshold, which would be weird because there's a privacy threshold for Apple search ads to be fair, but let's say they gave that up. Right. then, then, okay.You move a little bit towards, you know, something that, that is functional and helpful. but you're, you've, you've, you've made a pretty, sort of like very kind of public facing kind of Mia culpa decision, which I don't, you know, or announcement. Right.Which I don't know, that is an Apple's DNA to do that kind of thing.00:25:49 David:And giving up the privacy threshold would actually allow tracking, which is what they're saying, they're trying to prevent. So that's the other problem with giving much ground on some of these things with SKAdNetwork.00:26:01 Eric:Well, it could, it00:26:03 David:And that that's kind of the broader question is like, can S K I network even be saved and, you know, let's say regulators did come in and say, this was completely anti-competitive what's the solution.I mean, if you roll back and give unique identifiers to every app, you're going to have all the same unintended consequences that came with the IDFA. yeah, I mean, that's like four questions rolled into a statement, but, can I ask that network actually be saved while maintaining some level of privacy?00:26:32 Eric:Maybe, but I don't know that you do give up. So I don't, I don't think you totally Naval tracking. If you'd give up the privacy threshold, what you'd enable would be the advertiser would be able to link the specific campaign to an individual user in their data environment. Now, if they chose to share that with a third party, Platform or as platform, I guess that that would be their decision, I don't think by default it would sort of instantly, you know, make that trackable. Right. Cause all you're really doing is adding a little bit more context every post-bacc versus just some, because you already get, I mean, if you get rid of the privacy rest, it, that just means those NOLs go away.Right. And so you're able to get a little, you're able to track, you're able to sort of observe the less frequent, transactions. Right. Or just tell me what it is. If you tell me what it is that I can design around that. Right. But we don't even know if it's dynamic they've, they've apparently changed it like without telling anybody.And so all of a sudden the number of Knoll conversion values exploded. Right? I mean, that's the thing, just make it public because if you do that, then I'm going to say, you know what? Okay, I'm going to design my app, such that like. The people I care about are going to trigger this or not. Right. It's not something that's in its early funnel.It's something that it'll happen. You know, I can build my, I can, I can sort of like Intuit, you know, just through like kind of statistical modeling, what, where I need to place this in order for it to trigger the number of people that satisfies the privacy threshold, such that I get the data that I really need to make decisions.Cause right now you have no idea. And you know, I have no idea where to place that. What, what is that? Unless you just experiment a bunch of times, but, but even then it's, it's the, the broader environments to variable because the, the campaign could go up and down in terms of like DAU or DNA every day, you know what I mean?And then if they change it, then there's like a totally unknown exhaustion is variable there. Right? So it's impossible to tune your app such that you, you say, okay, look, I get it. You're not going to let me have. conversion value if fewer than 25 people did it. Well, I know how much traffic I'm driving through all these campaigns every day.So, so I need to consolidate my campaign, such that each one drives 400 in new, new installs every day, because I know that, you know, an eighth of the installs will trigger that thing, but those will be the users that really care about. Right. And if you did that, then at least I know, and I can design everything around that, but I don't even know.I don't even know if that changes over time relative to the number of installs I'm driving. I don't know if you're changing it on the back end without telling me like, it's just, you can't operate in with that kind of opacity. It's just, it's just not functional. And then you've got the a hundred campaign ID limit, you know, you've got no creative, parameters in the post-bacc like, you just can't do anything with this.00:29:04 David:Yeah. I mean, that's where it does seem like this was designed as an academic exercise. How do we prevent any. Identification of any individual ever from being even remotely possible. And, and it was an academic exercise that they played out. Whereas if they had workshops with the people who actually have to use it and had, thought through the kind of business use cases and you made a valid point earlier, you don't automatically, enable tracking by, reducing the privacy threshold.But I think, you know, Apple She kind of rethink some of the priorities around this so that you get better business metrics, even if one or two people can slip through the cracks of being able to be uniquely identified. And I think the argument there is like, it doesn't matter at scale, like if one person slips through the cracks, Facebook is not going to build technology around finding that person here and there that slips through the cracks because it doesn't matter to their business to find one or two.It matters too to have more data on everyone. So the campaign ID limit the creative ID, like all of these seem very ivory tower thinking that just is not going to play out in the real world. So, a few minutes ago you were saying you don't think Apple will improve SKAdNetwork, but now we're talking about how they could.Where does the rubber meet the road what's going to happen?00:30:31 Eric:I mean, I don't. Cause I mean, the thing is like, you know, we're just kind of riffing right now. Right? I think like if we sat, we sat down with the chocolate or the whiteboard or something, you know, because we, I wrote an article a couple months back, right. It was, it was like right after this was announced and I kind of like, here's some suggestions here's, here's what you can do to make STI work.More helpful and you know, some really smart people in the Mobile Dev Memo, slack pointed out holes in my analysis. They know if you do this, I, I, if we, if we had enough, post-tax going, I could sort of encode the idea of V over enough of the post-tax like, event in a post-tax. I could put like one character from the 90 fee and every single one, I could get the users.So it's, that's why you can only have one post-bac per install, right. Because if you did 50 or so, that makes sense. So, I mean, the thing is like, if I'm just ripping, what I do believe though, is like, you can eat, you can either have the privacy threshold or the random. Right because I need so like ramp the privacy threshold up to a million.I don't care, but let me have real-time install accounting because without that, I can't do anything. Right. If you, if I, if you're off you skating, even the date of installed in that I can't, I can't do in Sauk county. I can't, I can't, I can't, assess the economics of my campaigns because I don't even know when the installs are produced and I can't make changes to campaigns.Right. Without having to shut the whole thing down and wait, and to reuse that, one precious campaign ID within the, within the sort of like constraint of a hundred. Right. So. my sense is that like, if you just solve for that allow that allow real-time install accounting and then do whatever after that you have to do to prevent me from figuring out who those people are.Okay, that's fine. But at least then I know this campaign drove this many installs today. These were the targeting parameters. This was the audience I was reaching. This is how much I spent. Right. And like, even if we just went, cause I don't think you would lose a lot if you just went back. Cause right.You know, the, the frontier that we reached was like, we're in, especially on Facebook, I'm optimizing for value. I'm not demising for ROAS. Right. And that was like the sort of the final form of, of, of mobile advertising measurement is like, I'm telling Facebook, give me 110% ROAS on day seven. If you do that, I don't care how you target, who you target.You know, w how much you see CPI is, is irrelevant. I've got unlimited. You know, from a, from a sort of like practical standpoint on any given day spend as much as you can, but just make sure we'll get a hundred times that was the final form. And I think even if we sort of like retreated from there back to just like CPI, the average LTV of this campaign is X and the average, you know, the CPI was Y and so therefore I'm making money.That would be much less efficient, but still like it's workable right now. What we have is not workable.00:33:10 David:Yeah, well, I think you and I could riff on all this wonky stuff for another couple of hours and, I hope Apple's listening and actually going to make some changes and, listen better now that they're starting to see some of this stuff, but I did, I did want to change gears and kind of start talking through.What this means for developers and specifically, you know, sub club podcasts, what it means for subscription app developers and, and what you were just talking about. I think, I think is actually a really important, topic that not a lot of people fully understand you've written about it in the past, but I think it's still somewhat abstract enough, that I wanted to, to kind of have you describe it in more concrete terms.And that's the fact that with these, you know, day seven ROAS campaigns and value optimization and event optimization campaigns, Facebook with all of its data and AI in incredible targeting efficiency has kind of, in some ways been doing the job of developers. It's been finding. Those unique profiles, user profiles of who's actually going to spend money.Who's actually going to enjoy the app. And, and it's like, in some ways they, they became this really efficient black box of user profiling and understanding users that developers had kind of in the past done. And then maybe now need to get good at again in the future. know, again, you've written about this before, but just describe that process, maybe a little better of, of how amazing Facebook really was at finding the best users for an app.00:34:51 Eric:Well, they were very, you know, as you said, very, very good at it. Right. So, you know, it was based on like an approach that is, was very, simplistic, right? I mean, I just gonna, I'm gonna, if I can observe everything, then I know everything about this user and I can just target most relevant ads to them.Cause I know everything about what they interact with. Right. And I know what they like and you know, it gets to a point where that, that that ability to observe is so pervasive. That I, I do agree like that, that had, gone too far. Like the pendulum has swung too far in that direction.Like it is not, I find it unsavory to think that like, literally everything I do on my phone is observed and instrumented and ingested as a data point by one company. Right. Like that's, I'm uncomfortable with that. So, you know, and, but, but like, I think, you know, to your point, like going, you know, if you go back to when, when UAC was introduced, right.So Google their mobile product UAC is that's they describe it. I think that they themselves describe it as a black box as like a selling point. Right. Because it's like, look. Worried about any of that, you will handle all of this difficult analysis for you. We'll find the best users for you. You don't have to iterate across audience, definitions, or even creative, you know, and do all that experimentation yourself.We'll do that on your behalf with our superior tools. And when they announced it, there was a lot of, you know, disquietude in the, in the developer community. Cause people are like, look, we built this. We want to do it. I don't trust you to do it. I trust you to do it well, but I also trust it to do it to your advantage.Right, right. To pursue your best interest. Not necessarily mine, what I think you'll do. So this is, and this is exactly what these platforms do is they sort of, they take whatever boundary you set or whatever standard you set around efficiency. And they, they reached that. Right. They'll they'll get you to exactly what you say is like the sort of quality threshold or the efficiency threshold for your campaigns to keep spending money, but they won't give you any more than that.Right. So they could blow out your campaigns and get you 400% real ass. but if you told them you only need 110 by day seven, that's what, that's what you're going to get. And if they get you to that 400, then they're going to buy you a bunch of crappy traffic that brings the sort of average down until it hits that one 10.Right. And so, you know, that's, that's the power that they had, which, you know, to be fair, it's like, they were really good at that. And they would probably be, and, and, and them being really good at it. And then, and then present and providing that as a product productizing that and making that available to everyone.Meant that anyone could spin up a Facebook campaign, you know, any, any Shopify retailer, any Shopify merchant, any small time app developer and spend money and grow their product, grow their audience, right. Versus go back to 2012 and like, you know, the best UAA teams won. And, and a lot of times these were like big teams, big companies that raised a lot of money.You know, now, you know, it is way more egalitarian to open it up to anybody. And, you know, the small shop owner, in, I don't know, the middle of Kentucky or whatever could, could have access to this world-class machine learning infrastructure to grow their business. Right. And then they only really had to compete on the quality of their product and not the quality of their user acquisition infrastructure.So in a way it was, I mean, it was a giant gift to these SMBs and, and if the proof is in the pudding, look at Facebook's advertiser mix, 10 million advertisers, vast majority SMBs, right? 10 million average. Right. Think about any company that has 10 million customers, that's just an absurd scale. Right?And these are people spending, you know, in aggregate tons of money on Facebook. So like, it made sense, but, but, you know, there was a lot of pushback when UAC announced that. Cause developers said, look, we, that was our competitive advantage. Like, well, should it be, if we go back to basics and everybody has access to the same quality of infrastructure and the same quality of like, sort of like, you know, marketing tools and then you can be on the basis of your product.00:38:49 David:So then are we kind of going back to that world? I mean, after I think transparency is going to degrade, Facebook's targeting efficiency because they're not going to have that pervasive tracking where they know everything that's going on on your smartphone. So, so where do we go from, from here as far as, you know, what developers need to be thinking about?And, and I forget exactly when you were at this post, but, but I really appreciated you. You kind of talked through some, some tactics even around. developers needing to get better at capturing intent about potentially kind of bifurcating experience in the app is that we're we're developers should be headed of, okay.Now Facebook can't bring me the perfect user for my app as it exists today. and instead developers need to get back to the basics of understanding their user base and kind of building out those user profiles and understanding who they should be going after. Is it, is that where we're headed?00:39:48 Eric:I think so. I mean, I think we talked about this last time I was on this podcast, but like, you know, so when I wrote my book, Freeman, economics, I mean, this was like 2013. Right. And so this AEO didn't exist yet. You know, VO was didn't exist yet. This was, you bought installed. Right. And the idea of freemium or my sort of thesis with freemium is that like, it gives you the ultimate power to personalize.And so you need some minimum scale because you need a minimum amount of people to experiment with in order to make, you know, some small percentage of people that do monetize meaningful to you. but in order to do that, you need like a sort of like very large surface area for experimentation, right?You need a lot of content to be able to test against people and make sure that, you expose to them the exact perfect thing that they want. And in order to do that, you eat a lot. And so what ended up happening was that idea of flip. And it, and it became less about doing that in the product and more about doing that with the creative, right.And allowing Facebook to do that with four year on your behalf with the creative, then they found the perfect user and you need to do any personalization in the app because they probably the perfect user just make the app for the perfect user, that individual profile, that one profile. Perfect. You make that app, Facebook will find those people through like mass, you know, wide-scale experimentation with creative.Well, now it's flipped again. And so, you know, when someone comes into your app, you don't know who they are. You don't know how qualified they are, because the targeting has been degraded to the, to the point where, you know, th th there's, there's not a whole lot of, of sort of like operatory, you know, relevancy that you can Intuit there.And so you've got to parse that out from their behavior, show them something, see how they react to it. If they react positively to it, show them more of that. And if they don't show them more. And, and that kind of personalization though. I mean, it was very powerful and I talked and that's, I wrote a whole book about it, but it's hard to do.You need a big team, you need data infrastructure, you need that's, that's the thing. And then you revert back to like, well, only big developers can do this. Right. And so you've kind of just edged out the small guy. you know, the developers that are just like a couple of people and they got to just whiff, or they, they got to take a flyer on some idea, and they better hope that it works right.Versus being able to kind of iterate into that and provide one app that gives like personalized experiences to sort of everybody that comes through.00:41:56 David:Yeah. So then those, I mean, what would your advice be today knowing that you can't just, you know, throw a hundred grand at Facebook and let them figure out your perfect user? How, you know, if you're, if you're building an app today from scratch, or let's say you're at 20 or $30,000 in MRR and you want to make that leap and really grow, what do you do?00:42:18 Eric:Well, I think so. I mean, in that post, I mean the one thing that is, you know, it's a worthwhile exercise, but it is trying to instrument these, these signals with the conversion values for SKAdNetwork. Now, the problem with that was, you know, going into this before NTT was launched and, you know, I worked, you know, I worked with some companies to do this and it's like a data science exercise, right?You just, you, you run these, you know, you go back and you have like, kind of look back models and you find out what the commonality was amongst people that ended up being good users. And you try to surface that in the app and you encode that as a signal for a scanner. The problem is going into that exercise.You're thinking that sci network was like a good faith solution. it made sense, but now we realize, well, we don't even know when they're going to te when they're going to, how many of these we need to trigger before they even start reporting them to us. Right. And so like, it's like, okay, well, that's not really an option.You know, I think the other thing is, you know, you approach this as more of like a product marketing, you know, project and just trying to figure out who your audience is right here. And that's like, going back to basics, that's saying, okay, like, what are the demo features of the groups that like this type of product and that's what I have to target against.Right. And then just, and then trying to get, you know, cause you can't do mass creative testing anymore, at least on an iOS. And so, you know, trying to work out some pipeline of like, we try concepts on Android where we can still do kind of mass testing and then we promote the, the conceptual winners to iOS, but then we've got, you know, fewer, various success there.So we've got to kind of adapt that for the iOS environment. Like it's just, you lose a lot of, there's very lossy that each time you, you sort of transfer some sort of component of understanding from a totally separate platform. To iOS and then from iOS to like different environments to, to other environments on iOS, you just, you lose signal there, you lose precision.So I mean, it's it's, but that's it right. And then, you know, trying to get away. So I think another thing is that, you know, you talk to some of these companies and Facebook had become like kind of a drug for them. I mean, it's just like they were addicted to it. and it was just so easy to only use Facebook, right?Because you could accomplish everything you want it to, but you know, that's a classic, you know, sort of, that, that that's a classic sort of blunder from, from just a commercial perspective. You never want to be totally dependent on another platform. You know, now Facebook didn't make this decision.Apple did, but, you know, nonetheless, you know, your sort of devastated by it, right. Because of that dependency. So I think the other piece of this is just trying to, is doing, doing the work you should've done a long time ago, which is diversify your traffic mix. Right. And that's actually kind of difficult because Facebook, again, they did all that creative exploration for you.You know, they have such a broad user base that you could find all these different groups in scale, right at to, to scale like these even niche audiences, niche, look, any, any sort of like niche for X strategy game. You find enough people to build out, a big da you base and that's not true.I don't the other platforms. Right. And you got to really nail the form factor for those like snap is totally different. Like the way to approach the app is totally different. The Facebook, the way to approach tick talks to even snap, right? The way to approach Outbrain, Taboola totally different than any of those.You know, the way to approach YouTube is even different. Like every, all these, these are very, you know, particular, unique, channels and, and, and the way that the ads are are exposed in the products is different across them. And so you've to, you've got, gotta go through the work and the investment it's, you're investing in a data and, and, and sort of institutional knowledge.And all was never went through that exercise because it's like, I can just00:45:46 David:Right.00:45:46 Eric:Spend more Facebook.00:45:47 David:Yeah. And, where do you think organics fall into this mix? I know, like we talked to all trails on the, on the episode before that I said, not only are they a unicorn app, likely evaluation, but in, in their success with organics, I mean, there are apps that just find incredible success with that, right.Kind of search optimization or finding that right niche that really drives organic installs. Where do you think the average app should be placing organic and how much focus should they be putting on trying to get some of this free attention and build, you know, user generated content and links and things like that.00:46:35 Eric:I mean, do it to the extent that you can. I mean, why not? you know, I, I don't think you've got to choose one of the other, right. I mean, you should be ideally maximizing the effect of both of these strategies, but I will say one thing it's that you always have to turn on paid UI, right. You've always got to turn on paid marketing.There's varying, you know, sort of, timelines, you know, over which you have to confront that reality, but it is reality. You've always got to turn it on and like, I've done enough, like advisory for like private equity funds and just big companies that are looking to buy other companies.And it's always, the reason they bring me on is because I'm going to say, we could triple this business. If you did paid UA, right. We could cut Drupal this, like how, how, how much, how much bigger could this get? Right. And you know what I mean? Like, there's always a point where they've capped out. They never developed this, you know, expertise.Internally, right. It never became like domain knowledge that they possessed. And for that reason, there been a lot of false starts. Cause it's like, well, we can always sort of lean back on organic and it's going to take time to spin up paid and they bring someone in. And within two months they haven't really materially improve the business and they spend a bunch of money.So they get fired or, you know, they get the budget cut and they quit. And then they do that three more times and then they realize we're stalled out in growth. and no one wants to come work to be our CMO because like, it's pretty obvious that they're not gonna be. You know, the full freedom and the only way to sort of like break out of that cycle is to have the company get acquired right by a private equity fund is going to say, yeah, we're going to bring in a CMO and you know, these management's kind of gone and, or they're gone, but, or they can stay with it to play ball with the new, you know, the new execs and, and we're just gonna spin up paid marketing and that's, and that's how we grow this asset and that's how we make our money.So I've just been on enough of those deals where you always turn on page away. If you, even, if you, even, if you think you never will, it happens, you know, outside of your, approval.00:48:28 David:Yeah. I didn't mean to phrase the question anyway, that made it a black or white that you had to choose one over the other. And actually I was, I was trying to, to, to kind of, throw a softball at you, because I think your, your thinking on this, is great in that the sooner you do spin up some level of paid marketing, the sooner you, you can understand the different audiences that are going to be coming into the app.And, and that's something that you've talked a lot about that I think is really fascinating. Yeah. If you can find a good organic channel, go for it and bring traffic in, but know that when you spin up ads, those that traffic is going to look different. They're going to convert different. They're going to be interested in different things.And if you, yeah, I'm stealing your, your kind of playbook here. So yeah. Tell me why you think. even if you do have a very successful organic channel and maybe that's the strategy, you kind of get from 10 K a month to a hundred, 300 K a month. But to get from there to the millions a month, you're going to have to spin it up.So what's the playbook for, for kind of building that expertise in house. And when do you start, when do you have to start ramping it up?00:49:43 Eric:So thank you for reminding me of my thoughts here. so, so the idea, the idea there is like, organic's never going to be the ultimate scale channel, right? Like it's gonna, it's gonna, it's, it's gonna, you're gonna reach some sort of asymptote with growth there and it's gonna flatten out and probably at, you know, if you kind of close your eyes and you pictured your app at like the sort of greatest potential, right?Th this sort of like greatest sort of like intrinsic potential paid is 80% of daily, you know, new users, right. Or 60 or whatever, but it's a majority. And so if you've only. You know, grown via, you know, just sort of like organic traction and organic like magnetism, and you've, you've gone through like many sort of cycles of app or product iteration to sort of optimize the product for that group of people that do look distinct that will look distinct from people that have responded to some kind of stimulus, right.And have some sort of intent, sort of like, you know, driving their, their adoption of your product, then you've optimized for the group. That's that at the greatest potential scale of your, of your product is in minority. Right. And what you really want to do is you want to optimize the product for the majority, the, where all the growth, where the growth can be, right.And so that, you know, if you delay layering in pay traffic and you, and you delay, then you delay understanding what they want out of your product. And the sooner you bring that in the sooner you can sort of, Optimize the product for them, the more efficient your pay traction will be, and you'll get an organic halo effect from that.Right. And so like, it's like, well, the sooner that you do that, the faster that you sort of reach that, that sort of, you reached that potential on the organic side. So it's more about like, are you thinking about like how, I mean, an exercise that I always love to do is it's just like pause and think about like, what would success look like?And for most apps, success looks like, yeah, we're spending a ton of money on paid you way. And there's a lot of organic too, because that's just a function of being a successful app that a lot of people know about, but, but we're spending a ton on UI. That's a good thing. That's not a bad thing. It's a great thing.And so, but, but the majority of our users came in through paid UA and so we've optimized the app for them. and so we've, we've, we've made the economics better over time. And then the other piece is like in a, talked about this a lot too. It's like, you've got to change it. Over the life cycle of your app.It, because you know, a lot of times what you see as, you know, you see an app that's new they've got like explosive growth, right? And you look at the, just like a kind of stacked, a bar chart of the cohorts by age. And it's like, well, on any given day, the vast majority of users are new or they're less than a month old.Right. And then like you go, you fast forward two years or three years, and a really good app, that'll be flipped because you've, you've retained people. The vast majority of people that use your product every day are old. I mean, in terms of like when they adopted your product, because it's sticky because it's retentive, right.And that's a, that's a great place to be. But that, that you've got to change the way that you think about product optimization at that point. Like when you're going through the product iteration process, like, well, you're not optimizing for the newbies anymore because there's way fewer than you got to keep the old timers involved and engaged and.Right. Cause, you know, that's just where the vast majority of your revenue is coming from. Right. And, and, you know, and, and at that point you've probably reached, you know, some proportion of your Tam. And so you might not even be doing new user acquisition as such anymore. You might be doing a lot of retargeting re-engagement.And so it's just like, you gotta be very conscious of like the life cycle of the app, what the, what the user base looks like in terms of composition by age and like all that kind of stuff. And it just, it just takes a lot of consideration and it's it's, you know, and if you get to any point where like any of those, any of those distributions is skewed to an extreme, to an extreme one direction or the other, you probably got a problem.Like if you're all organic, you're not you leaving money on the table. If you're all old timers, when you're not growing anymore, if you're all 00:53:39 David:Right, 00:53:39 Eric:Retaining enough. Right. It's like all these different levers that you got to pull to make sure that you hit the optimal sort of combination.00:53:45 David:Yeah. That's great stuff. I love the way you put that too. I think there is some level of magical thinking that if I have just the right app, I never have to do marketing, marketing is a dirty word. Spending money on marketing is. It is wasteful or only companies with bad products have to do marketing and that's just not true.What's especially funny. a lot of these folks or indie developers who hold up Apple to be the end, all be-all Apple spends tens of billions of dollars on marketing, Apple measures that marketing while at the same time, you know, enacting ATT. App Tracking Transparency So it is funny that dichotomy of, and the magical thinking of I shouldn't have to pay for users.My product should be good enough it, really is just magical thinking. ultimately, spending money on marketing is a good thing. Not a bad thing. I love that perspective.00:54:39 Eric:Yeah, my, we had a Halloween party for my son and his classmates he's, he's very young and he was, he like, he did this thing where, you know, he wanted to be two things for Halloween. So they had like a, you know, a parade of their school. And then, we had, you know, we just had Halloween day country competing and stuff anyway, so he wanted to be a dinosaur.And then he decided he wanted to be a vampire for the Halloween day. so we had to get him a second costume. He was a vampire and a, and we're having this party and someone was like, oh, you look like such a scary vampire. I was like, I work in digital advertising.I'll show you what a vampire. looks like, It's this idea about digital advertising. Oh man. It's, so disgusting. it's crass gross. You have to spend money to acquire users That's that's that's that's so, vulgar, but in reality, you're leaving money on the table.If you could be doing it and you're not00:55:35 David:Right. 00:55:36 Eric:That's not good. 00:55:37 David:Yeah, totally. So, so, that, that's actually a great place to wrap up. Like where, where do we go from here? So ATT App Tracking Transparency is what it is. We don't know what Apple's going to do. We hope they make things better, but, what is the future of, of app install ads? What is the future of, of marketing your app successfully?00:55:57 Eric:It's funny because I, have been the biggest, crypto skeptic since day one. I remember people were telling me about Bitcoin in 2011 and I was like, this is a joke. Like, this is a, there's no need for this. There's no use case for this. I still feel that way, but it's gotten to a point where I feel like it's actually inculcating new behaviors where this is just.Crypto in general is probably the thing that introduces us to these ideas. it's like an imperfect way to implement them, but it makes us think about them. then there's going to be a solution that follows The structure of crypto. that is, is actually the better way to, to, to implement these ideas.But I've worked with a number of web 3.0 gaming companies. Right. And, and their challenge is that they can't be on the App Store. they're running like web properties. how do you promote that? And, the thing is if you're running it on the web, you can access it from your mobile device.I can access these games from my device It's just not on the App Store. if you get one of these that blows up, you get the halo of web 3.0 games. You get the, hit game that, creates the space for this category to thrive.Then. Maybe it just becomes, you know, acknowledged that yeah, we can go through the App Store if we want specific types of games, but if we want these other types of games, we just go straight to the browser. my big question is why did Apple do privacy really in the first place? maybe it was to actually route everything through the App Store, That would be the cynical conspiratorial take. It's that they want to prevent your access to the open web or they want to gatekeep it. so they're going to decide what you're able to access. But anyway, There are a lot of web 3.0 companies thinking about this right now.They can't go to the App Store, So there's no app install ads for them. It's all web-based. and, and also, you know, they've done a great loves Web 3.0 companies have done a great job of fostering community-driven marketing, Getting a discord server with 20,000 or 100,000 people in it.And That's where you advertise. you never have to pay for anything. now that's a first-mover thing. And I think that declines as more people enter the space. There are just, you know, there's just too many of these, these sort of games to, to sort of rely on that.But a lot of companies are thinking about that right now. How do we drive people to the web to do acquisition? Right. A lot of, you know, as, you know, a lot of, subscription companies, have been doing that for a long time, There are well-worn strategies for doing this. And they've been monetizing that way for a long time too.They haven't been screaming about it. But they've been doing it. now that, well, okay, now that's probably, that's, that's a policy that's allowed to, you're allowed to do that. Apple blesses. Well, they don't, they, anyway, they say we can't stop you. Maybe the consequence of this whole thing is that it just moves people into the browser. there's the web 3.0 piece of it, which, who knows maybe that is a dud. Maybe it's a gigantic category. I'm not convinced either way yet, but you've got people that are saying I'm going to set up web shops I made the point that like, look, I don't think that, you know, there's, there's, there are systematic reasons why that probably doesn't become a mass-scale solution.A lot of people are doing that anyway. A lot of games are doing that anyway. That's the other dirty little. secret A lot of gaming companies were sending emails saying, Hey, you know what, don't buy these IAPs in the app. Be

How Much Money Is Apple's ATT Costing Snap, Facebook, Twitter and the like? $10B or more? The chip shortage is hitting Apple at the Worst Time. But new iOS devices might have crash detection built in. Why was Roblox down for so long? And why Hollywood thinks there's money in their old banana stands after all.Sponsors:HeyLaika.com/techmemeLinks:Snap, Facebook, Twitter and YouTube lose nearly $10bn after iPhone privacy changes (Financial Times)The Chip Shortage Slams Into Apple at the Worst Possible Time (Bloomberg)Global Chip Shortage ‘Is Far From Over' as Wait Times Get Longer (WSJ)Apple Wants iPhones to Detect Car Crashes, Auto-Dial 911 (WSJ)Roblox Servers Are Turning Back On (Slowly) After 60+ Hour Outage (Kotaku)5D data storage technology offers 10,000 times the density of Blu-ray (New Atlas)Snapchat Inks Deal With NBCUniversal to Use Audio From ‘SNL,' ‘The Office' and More (Exclusive) (The Hollywood Reporter)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 ExchangeWire's Grace Dillon, Rachel Smith, and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week they cover: the UK agrees to drop the Digital Services Tax to signs up to a new global taxation system for big tech; Snapchat see their stock value fall after 'disruption' caused by Apple's ATT; and more mainstream retailers begin selling gaming furniture to capitalise on the popularity of the space.

Snap's earnings suggest Apple's ATT bite is having an impact, and what might that mean for others like Facebook? Google lowers Play Store fees and piles pressure on Apple. Did law enforcement give REvil a taste of its own medicine? What the heck is Worldcoin, I still can't figure it out. And, of course, the weekend longreads suggestions.Sponsors:Dataiku.comRealVision.com/techmemeLinks:Snap plummets 22% after missing on revenue expectations (CNBC)Google lowers Play Store fees for subscriptions and music streaming apps (The Verge)Amazon launches in-store pickup option for items from local businesses (CNBC)Governments turn tables on ransomware gang REvil by pushing it offline (Reuters)Silicon Valley entrepreneur Sam Altman wants to scan your eyes in exchange for free cryptocurrency (CNBC)Weekend Longreads SuggestionsThe Metaverse Is Bad (The Atlantic)DeFi Is Like Nothing Regulators Have Seen Before. How Should They Tackle It? (CoinDesk)Inside Wheel of Time, Amazon's Huge Gamble on the Next Game of Thrones (GQ)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1. Instagram Rolls Out Limits Feature to Prevent Abuse - Instagram announces 3  new features to help protect people from abuse : The ability for people to limit comments and DM requests during spikes of increased attention Stronger warnings when people try to post potentially offensive comments The global rollout of our Hidden Words feature, which allows people to filter abusive DM requests  2. Facebook Announces First-Ever #BuyBlack Summit - As part of its expanded effort to support Black business owners as they deal with the ongoing impacts of the pandemic, Facebook has announced a new #BuyBlack Summit, an all-day event that will provide advice and guidance for Black-owned businesses, to be held on August 24th. Sign up for the event and learn more https://buyblacksummit.splashthat.com/ 3. Facebook Shares New, Privacy-Focused Approach to Advertising - The spin from Facebook is that they are helping to provide more insight within the data limitations in place after Apple's ATT. And now they are developing a set of privacy-enhancing technologies (PETs) for ads, which will minimize the amount of data gathered and processed, in order to help protect personal information, while still facilitating insight into campaign performance. They are:Secure Multi-Party Computation (MPC) - allows two or more organizations to work together while limiting the information that either party can learn. MPC is useful for enhancing privacy while calculating outcomes from more than one party, such as reporting the results of an ad campaign or training a machine-learning model where the data is held by two or more parties.  Today, this type of reporting requires at least one party to learn which specific people made a purchase after seeing a specific ad. With MPC, say one party has the information about who saw an ad and another party has information on who makes a purchase. MPC and encryption make it possible for both parties to learn insights about how an ad is performing, without the need to entrust a single party with both data sets. Last year, they began testing a solution called Private Lift Measurement, which uses MPC to help advertisers understand performance.On-Device Learning - trains an algorithm from insights processed right on your device without sending individual data such as an item purchased or your email address to a remote server or cloud. For example, if lots of people who click on ads for exercise equipment also tend to buy protein shakes, on-device learning could help identify that pattern without sending individual data to a Facebook server or cloud. Then, Facebook can use this pattern to find an audience for protein shakes using ads. Similar to a feature like autocorrect or text prediction, on-device learning improves over time. As millions of devices each make small improvements and start to identify new patterns, these patterns can train an algorithm to get smarter so you may see more ads that are relevant to you and less that aren't. On-device learning data can be further protected by combining it with differential privacy.Differential Privacy - is a technique that can be used on its own or applied to other privacy-enhancing technologies to protect data from being re-identified. Differential privacy works by including carefully calculated “noise” to a dataset. For example, if 118 people bought a product after clicking on an ad, a differentially private system would add or subtract a random amount from that number. So instead of 118, someone using that system would see a number like 120 or 114. Adding that small random bit of incorrect information makes it harder to know who actually bought the product after clicking the ad, even if you have a lot of other data.4. Video Calling on LinkedIn Is Now a Reality - After adding support for various third-party video providers over the last year in order to facilitate video meetings in the app, last week, LinkedIn quietly rolled out a new, native video option within its messaging platform, which provides another way to connect with users, without the need to download a separate video app.As explained by LinkedIn:"From an initial job search to a 1:1 conversation, we wanted to drive the productivity of our members end to end while keeping them safe. By adding video conferencing as a part of the messaging experience, members can connect virtually while maintaining the context of their existing conversation. Now, members can easily schedule free video meetings with their network without the need to download a client or sign up to any service."5. Google Search Console May Contain Bot Traffic Data - Google's John Mueller confirmed that Google Search Console does not filter out all bot traffic. John said on Twitter in response to someone suspecting seeing bot traffic in the Performance report, "sometimes it can be from bots - we don't necessarily filter all of that out in Search Console."6. Google Ads attribution models now support YouTube and Display - Attribution is a common issue for search marketers and continues to be muddied as more of the web focuses on privacy. The ability to model your attribution journeys through YouTube and Display will help marketers determine which channels to invest in and which channels could use a different strategy. As of August 9, Google Ads has upgraded all non-last click models, including data-driven attribution, to support YouTube and Display ads. In addition to clicks, the data-driven attribution model also measures engaged views from YouTube. Along with knowing which channels are contributing along the buyer journey toward a final conversion (whatever that looks like for your business), the new inclusions mean that “when used along with automated bidding strategies or updates to your manual bidding, data-driven attribution helps to drive additional conversions at the same CPA compared to last click.”7. YouTube Updates Default Settings on Kids Content, Implements New Restrictions on Promotions - YouTube has announced some new measures to assist in protecting young users from questionable content and unwanted exposure on the platform, with new default privacy settings for uploads by young people, and new reminders and prompts to help avoid overuse. First off on the new upload settings - in the coming weeks, YouTube says that it will upgrade the default privacy settings for uploads from users ages 13-17 to 'the most private option available'.So kids can still mitigate the defaults, but by using this as a starting point, YouTube's hoping to ensure that younger users gain more awareness of the risks involved in such, potentially limiting unwanted exposure in the app.YouTube's also looking to tackle overuse, with the addition of 'take a break' and bedtime reminders, also by default, for all users ages 13-17. So, again, savvy youngsters can just switch these settings off if they choose - and most of them are far more savvy and attuned to such than their parents. But by implementing new defaults, YouTube's looking to increase awareness of its various options in this respect, with a view to improving safety.And finally, in what may be a big blow for kidfluencers, YouTube's also removing more commercial content from YouTube Kids.8. Google Ads Editor Rolls Out New Features: Lead Form Extensions, Hotel Ads & More - Google Ads Editor is a tool that allows advertisers to make changes in bulk, making it easy to make optimizations and edits across multiple keywords, ads, ad groups and/or campaigns, easily and seamlessly. With Google Ads Editor, changes are made offline before being pushed live. Making adjustments offline allows advertisers better control and visibility into changes before pushing them live. This week, Google Ads released a new version of Google Ads Editor with a slew of new features. Here's what you need to know! Lead Form Extensions - Previously only accessible through the UI, lead form extensions were released in 2019 allowing users to append a lead form to their ads so that prospects could complete the form without ever leaving the SERP.  Since their initial release, users could only create or edit lead form extensions within the UI. Users can now download, edit, and create lead form extensions within Google Ads Editor. Lead Form Extensions.YouTube Audio Ads - Similarly, YouTube Audio Ads, which were released in 2020, were previously only available to set up directly within the UI. Now audio ads can be set up through Google Ads Editor. Hotel Ads - Users can now use Google Ads Editor to manage Hotel Ads, which are feed-based ads that help hotel advertisers promote prices and availabilities of their properties on any given day. Since 2018, Hotel Ads have been available but only accessible to work on through the Google Ads UI.9. Google Provides More Transparency Over Custom Bidding Process - Custom Bidding is Google's automated bidding strategy for Google Ads 360, which enables advertisers to assign a value to a conversion or purchase, which Google's system can then optimize for within its process. It can be a good way to maximize campaign performance, based on Google's ever-evolving machine learning processes - but up till now, Custom Bidding has required a degree of technical expertise to implement, due to coding elements.To mitigate this, and lower the barrier to entry, Google's now adding 'Floodlight activities', which are pre-created HTML code snippets that can be used to track conversions, or other information about transactions.Through this new process, you'll be able to choose pre-determined goals for your Custom Bid approach, then export the code for insertion on your site. So there is still a level of technical expertise involved - but you won't have to understand all the code parameters and build the relevant HTML yourself.In addition to this, Google's also adding 'pay per viewable' impressions for display and video campaigns, providing more customizable campaign elements, while it's also adding a new 'Bidding Insights' report, which will provide more transparency over its automated bidding processes.10. New Requirements for Google Podcasts Recommendations - Beginning on September 21, Google will enforce new requirements for podcasts to show in recommendations on the Google Podcasts platform, the company told podcast owners via email on Thursday. Podcasts that do not provide the required information can still appear in Google and Google Podcasts search results and users can still subscribe to them, they just won't be eligible to be featured as a recommendation.The new requirements. Starting on September 21, to be eligible to show as a recommendation, podcast RSS feeds must include: A valid, crawlable image: This image must be accessible to Google (not blocked to Google's crawler or require a login). A show description: Include a user-friendly show description that accurately describes the show. A valid owner email address: This email address is used to verify show ownership. You must have access to email sent to this address. A link to a homepage for the show: Linking your podcast to a homepage will help the discovery and presentation of your podcast on Google surfaces. The podcast author's name: A name to show in Google Podcasts as the author of the podcast. This does not need to be the same as the owner.

In this episode, we bring you the biggest privacy news starting with Google's extension of 3rd-party cookies until 2023, a notable shift in Android mobile ad spending in response to Apple's ATT, and the latest, a group of privacy-first companies calling on EU and US lawmakers to ban surveillance-based advertising to protect people's privacy. We also shared a list of privacy-oriented tools to protect you online. Links in this episode:https://www.nohacksmarketing.com/podcast/get-the-floc-outta-here/https://www.nohacksmarketing.com/podcast/021-tracking-pixels-and-apples-mail-privacy-protection/https://github.com/paulaime/Awesome-PrivacyIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your general thoughts on this development - the end of cookies as we know them being pushed back? Q2 Which do you think is more interesting - announcing cookie support continuing until at least 2023 or the backtracking on FLoC? Q3 With the “end of cookies” still somewhere on the horizon, does this change anything you're doing now through the end of 2021? Why or why not? Q4 Do you think cookies, or some type of substitute technology, can ever completely go away with the advertising systems we have now? Q5 When you couple this with Apple's ATT (App Tracking Transparency) - do you think this gives Google any kind of advantage over other ad platforms? Q6 Are you seeing impacts from Apple's ATT now that it has been out there for a couple of months? If so, what are you seeing and it is more impactful on some platforms vs. others? Q7 Bigger question - can we do anything to help with data loss? Are you doing anything in your tracking to try to stop data loss now where you can? Increased UTM tagging? Changes in Google Analytics? Something else? Q8 What is your prediction for how this all ultimately plays out? Both for Google and with Apple's ATT? --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

Having interests in business and seeing others achieve their goals, Jessica Shipton of JES Solution Marketing joins us in this episode to share her journey as an entrepreneur and how her company helps small to medium business owners grow their online presence.The Entrepreneurial FlareWhen asked how she began her business journey, Jessica stated that the opportunity just came to her and that she really belongs to the business world as she thought about her childhood. Her parents both work from home as accountants, and her younger sister operates Bare & Berries, a cake decorating company. Her manager from her old workplace ignited her flare to pursue digital marketing and start her own business.I.O.S 14.5  UpdateThe App Tracking Transparency, ATT for short, is a new feature of iOS 14. 5 that requires users to give permission for apps to collect and share data to be used in the digital world of marketing and brands. For Facebook marketers, If a user chooses not to be tracked, data will be collected just around their most important event or interest, on the other hand, Apple's ATT policies haven't yet taken effect for Google, but Apple's ATT changes will reduce visibility on how ads will drive conversions like app installs and sales. It will also have an impact on the way advertisers evaluate and bid on ad impressions.About Jessica ShiptonJessica Shipton graduated from the University of Technology Sydney with a bachelor's degree in communications at the end of 2017. She also earned a double degree in Digital & Social Media and Public Communications (Advertising). She began her own business as a digital and social media marketing freelancer and is currently the Founder and CEO of JES Solution Marketing at the age of 21. Connect with Jessica and JES Solution Marketing here: Website: https://www.jessolutionmarketing.com.au/LinkedIn: https://www.linkedin.com/in/jessica-shipton-6658b6143/Facebook: https://www.facebook.com/JESSolutionMarketingInstagram: https://www.facebook.com/JESSolutionMarketingYoutube: https://www.youtube.com/channel/UCSqkdE-966Tgb_EE-oeOQGA?view_as=subscriber Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.comIf you do like hearing our podcast episodes, we do appreciate you showing your support by buying me a coffee at  https://www.buymeacoffee.com/kristyyoder

In this month's Data Drop Panel, our host and self-confessed ‘data protection contrarian' Carey Lening takes a deeper dive into some of the most important, concerning, and downright fascinating data privacy and data protection items covered by the Data Drop News podcast in recent weeks. This month's topics: The many privacy challenges posed by Vaccine Passports The predicted impact of Apple's ATT initiative The implications of Facebook's most recent data breach This month's special guests: Dan Demers (President, Data Collaboration Alliance) Sarah Clarke (Owner, Infospectives Limited) Jeff Jockisch (CEO, PrivacyPlan) Stream the discussion with full captions or visit our episode post to get the full transcript and all the links: https://www.datacollaboration.org/post/the-data-drop-panel-for-june-2021 The Data Drop News is a production of the Data Collaboration Alliance, a nonprofit working to advance data ownership through pilot projects in sustainability, healthcare, education, and social inclusion, as well as free training in the data collaboration methodology. Visit datacollaboration.org

Recorded 12th April 2021 This week was a bit of a grab bag of stories: Nick Jim and Simon talk about everything from Chinese engineers upgrading an M1 Mac, to Intel shooting itself in the foot with an ad (again), Epic claiming Apple locks in users with iMessage, while Apple objecst to a water bottle company logo trademark filing. Lot's of going ons with people terrified that Apple's ATT is going to destroy their “surveillance capitalism” business models while Apple tell them attempts to circumvent ATT will not be tolerated. Meanwhile we find out about trees that can bleed metal and a really creepy webcam. GIVEAWAYS & OFFERS Glenn Fleishman's book Take Control of Securing Your Mac can be found at takecontrolbooks.com along with many other titles by him, Joe Kissell, Jeff Carlson and others. Steve at Geeks Corner has a podcast which is usually a 5-15 min show of his thoughts on tech. Also keep an eye on his site or follow him on Twitter @GeekCorner_uk to watch for regular giveaways. Why not come and join the Slack community? You can now just click on this Slackroom Link to sign up and join in the chatter! Slacker @MacJim has a family friendly Flickr group for listeners to share photos because the Darkroom channel in the Slack has become so popular - if you're interested head over to to the Essential Apple Flickr and request an invitation. On this week's show: NICK RILEY @spligosh on Twitter very occasionally. Sometimes appears on Bart Busschots' Let's Talk Apple Sutton Park Circuit church worship on YouTube JAMES ORMISTON MacJim in the Slack In charge of the Essential Apple Flickr Also on Flickr as thesrpspaintshop Has videos on Vimeo APPLE M1 Mac RAM and SSD Upgrades Found to Be Possible After Purchase – MacRumors The PodSwap - AirPods Battery Replacement Swap – ThePodSwap.com COVID-19: NHS coronavirus app update blocked for breaking privacy rules – Sky News Apple locks in users by keeping iMessage iOS-only, Epic court filings show – Pocket-lint WhatsApp alternatives compared - ProtonMail Blog Two-Thirds of iPhone Users Expected to Block Ad Tracking – MacRumors Apple says water bottle logo 'nearly identical' to its own, objects to trademark – AppleInsider MagSafe Finally Returning to MacBook Air – MacRumors Apple Details Ways Advertisers Can Measure the Impact of Ads Without Tracking Users Ahead of iOS 14.5 Launch – MacRumors 'The elephant in the room': Companies persist with fingerprinting as a workaround to Apple's new privacy rules – Digiday Et tu, Procter & Gamble? – Daring Fireball Fully Functioning iPhone 11 Pro Max Recovered From Lake After One Year – Wccftech Comment: An Apple version of the Roku Streambar would make an ideal high-end Apple TV – 9to5Mac TECHNOLOGY The 'Iron Man' body armour many of us may soon be wearing – BBC News Apple M1 hardware support merged into Linux 5.13 – Ars Technica Intel's latest anti-Apple ad has an embarrassing mistake – BGR These trees bleed metal – and could help power the future – ABC News Australia iPhone Users Can Now Try Android on a Galaxy Device Via Samsung's ‘iTest' – MacTrast SECURITY & PRIVACY Tool checks phone numbers from Facebook data breach – BBC haveibeenpwnd.com The average smartphone app harbors 6 different trackers – Cult of Mac Security researcher earns $100K prize for Safari exploit at Pwn2Own 2021 – AppleInsider DuckDuckGo promises to block Google's latest ad-tracking tech – if Google allows it – The Verge DuckDuckGo asks people to block Google's new tracking method – Business Insider DuckDuckGo's Chrome browser extension can now block Google's group-based tracking technology – Techspot WORTH A CHIRP / ESSENTIAL TIPS The First ‘Up To Speed' with Jeff Gamet – MacVoices #21065 MailTrackerBlocker for Mail on macOS – GitHub JUST A SNIPPET For things that are not worth more than a flypast Video Calls Get Even Worse With This Realistic Robot Eye Webcam – Gizmodo NEMO'S HARDWARE STORE (44:59) Hubble for iPad 7-in-1 USB-C Hub+Case – Fledging – $115 or $125 US – Amazon US Not currently in the UK store. Essential Apple Recommended Services: Pixel Privacy – a fabulous resource full of excellent articles and advice on how to protect yourself online. Doug.ee Blog for Andy J's security tips. Ghostery – protect yourself from trackers, scripts and ads while browsing. Simple Login – Email anonymisation and disposable emails for login/registering with 33mail.com – Never give out your real email address online again. AnonAddy – Disposable email addresses Sudo – get up to 9 “avatars” with email addresses, phone numbers and more to mask your online identity. Free for the first year and priced from $0.99 US / £2.50 UK per month thereafter... You get to keep 2 free avatars though. ProtonMail – end to end encrypted, open source, based in Switzerland. Prices start from FREE... what more can you ask? ProtonVPN – a VPN to go with it perhaps? Prices also starting from nothing! Comparitech DNS Leak Test – simple to use and understand VPN leak test. Fake Name Generator – so much more than names! 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On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree discuss the latest news in ad tech and martech with ExchangeWire CEO, Ciaran O'Kane. In this session, they cover: WhatsApp decision to extend the deadline for its new privacy policy; the impact that Apple's ATT framework could have on Facebook's ad business; and the US's response to Australia's proposed News Media Bargaining Code.