The FitFilliate Podcast

Mike Giardina has spent decades grinding.Being tough. Gritty — in the U.S. Navy, as an Operations Specialist 2nd Class. As a high-level CrossFit athlete and Seminar Staff Flowmaster. And as a survivor of trauma.He'd grown up dodging the shrapnel of his father's explosive outbursts, using drugs to cope. He watched friends overdose around him. And after he left the Navy in 2009 — while dealing with the shock of reentry into civilian life — his father killed himself. Mike found the body. Fourteen years later, his sister followed suit. At a retreat organized by the Heroic Hearts Project, Mike and other veterans stepped back into their traumas through a supervised psilocybin mushroom ceremony.“I was faced with an extremely concentrated experience of fear,” he says. The experience led him to a profound realization: “The tiny bits of fear that I feel daily, that force me to keep my walls up and protect myself and keep tension within the body — it fucking hit me in the face. Hard,” he says.“And the only way I could get through that fear to the other side was by learning how to let go.” In this episode of the Infinitely Scalable podcast, a host of self-proclaimed recovering “alphas” — win-at-all-costs tough guys obsessed with dominance in the gym and in life — talk about finding a more real kind of strength. The kind of strength that comes with vulnerability. “The shames and the traumas and the embarrassments… we'll bring them with us in so many different ways,” says co-host Tony Ronchi. “At some point, you've got to actually go back to the root to figure out why those things are the way that they are.” Co-host and CrossFit Seminar Staff member Andrew Charlesworth agrees. “The most alpha thing you can do is talk like this to other dudes,” he says.Listen in as the guys share glimpses of their own journeys and how their definition of success has shifted over time. “My metrics of success now are the relationships that I continue to strengthen with my loved ones and my friends,” Mike says. “That's the kind of stuff that really is important to me now.” 60 Minutes Overtime: Veteran faces childhood trauma on psychedelic journey: https://www.cbsnews.com/news/veteran-faces-childhood-trauma-on-psychedelic-journey-60-minutes/Heroic Hearts Project: https://heroicheartsproject.org/---Infinitely Scalable Podcast: Helping entrepreneurs, creatives, and humans everywhere find freedom. Powered by FitFilliate: https://fit-filliate.com/

In this episode of the FitFilliate Podcast, we sit down with the legendary Annie Sakamoto, a CrossFit OG, Games athlete, and coach who has inspired countless individuals around the world. Annie shares her journey from being one of the original CrossFit firebreathers to embracing her role as a mentor and leader in the fitness community. We explore the evolution of coaching, the power of connection in building strong gym cultures, and how Annie balances the demands of being a coach, athlete, and mom. Whether you're a gym owner, coach, or CrossFit enthusiast, Annie's insights on staying authentic while fostering growth and connection will leave you inspired and ready to take your next step. Tune in for an amazing conversation with one of CrossFit's most beloved figures, and learn how to bring the heart and soul of CrossFit to life in your own community.

In this dynamic episode of the FitFilliate Podcast, we dive into the crucial process of reflection and goal-setting as a superpower for affiliate owners and entrepreneurs alike.  We unpack the emotional phases of business, from uninformed optimism to the valley of despair, and discuss why most people fail to connect their goals to what truly matters. Discover the transformative power of ecological goal setting, crafting goals that align with your authentic values and vision for life, rather than chasing the memetic dreams of others. From personal anecdotes about accountability buddies to strategies for creating an effective year end review, this episode is packed with actionable insights to help you stabilise your focus, find your traction, and step confidently into 2025. Whether you're looking to break free from reactive living or simply curious about how stepping out of your normal environment can supercharge your planning, this conversation offers tools and inspiration to help you achieve clarity and fulfilment in both business and life.

Join us for an unforgettable “party” on this episode of the FitFilliate Podcast featuring CrossFit's quintessential storyteller, Tyson Oldroyd. From the early days of creating content at CrossFit HQ to leading the charge in making members the true superstars, Tyson shares his journey, insights, and the pivotal role storytelling plays in the CrossFit community. We dive deep into: The magic behind relatable affiliate stories How affiliates can fuel organic growth by celebrating their members Balancing CrossFit Games content with grassroots storytelling The evolution of CrossFit media, from old-school red shirts to today's dynamic digital landscape Whether you're an affiliate owner, coach, or CrossFitter, this episode is packed with inspiration and practical tips on telling stories that matter. Don't miss this conversation with the man who's helped shape how we see CrossFit today!

Don't miss this behind-the-scenes look at what makes FitFilliate tick—and how failure isn't the end but the beginning of growth.

What happens when passion meets curiosity?

Your story is more powerful than you think 

Jenn Pishko from CrossFit Medical Society, who shares the exciting developments that are redefining the relationship between fitness and healthcare

In this episode, we reveal the true power behind successful coaching—and it's not what you think!

Tune in now and be inspired by the transformative power of CrossFit across borders!

Lisa and Andrew are left unsupervised, they dive deep into a pivotal question from the Fit Founders League: Do you create more than you consume?

Do you know your natural place in this trio? Whether you're the dreamer, the motivator, or the execution master, understanding where you fit can make or break your business's success. 

Tune in to be inspired, challenged, and motivated to pursue your own dreams!

Whether you're a gym owner looking for retention strategies or simply someone passionate about CrossFit, this episode offers transformative ideas on building stronger communities and thriving gyms.

In this episode we break down why the real superpower in today's world is filtering through distractions and focusing on essentialism in both your business and life

Unlocking the Business of Fitness with Dan Uyemura, CEO of PushPress

In this week's episode, we dive deep into the concept of scaling your business—what it really means for CrossFit Affiliate Owners and Coaches. Scaling up isn't just about increasing membership or adding more locations. We break down the common misconceptions and myths around business growth and provide actionable insights on how to scale sustainably. Whether you're looking to expand your gym, increase revenue, or simply improve operations, this episode is packed with valuable tips and strategies tailored to the CrossFit community. Tune in to learn how to grow your business the right way!

Lisa & Andrew are left unsupervised this week with Tony away! They take a deep dive into the art & importance of Critical Thinking and WHY it matters to Affiliate owners and Coaches. Join our FitFilliate Founders League on Skool https://www.skool.com/fitfilliate-public-4537/about Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

This week we dig into a couple of questions that were sent in by the community.  Some interesting discussions around Social Media and expectations of coaches.  And we dig in deeper about our FitFilliate Founders League! Join our FitFilliate Founders League on Skool https://www.skool.com/fitfilliate-public-4537/about Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

Right now affiliate owners & coaches have a lot of big feelings.  And understandably so, these are unprecedented times in our community. Our goal with this episode is to help people find their own way through the storm, to find clarity in their purpose and help them find a way back to their why. Our thoughts are with all those affected by the tragic events that have unfolded at the CrossFit Games.  To the families and friends we see you.  To our affiliate community, we see you and we are here for you. When the world is dark, and the path isn't clear - look for the light, and more often than not it comes from within you. Join our FitFilliate Founders League on Skool https://www.skool.com/fitfilliate-public-4537/about Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

This week we are thrilled to chat to Jamison Price, owner CrossFit Elysium, Head of Community & operations for CompTrain, founder of the Always Forward Initiative, which offers programs to support at risk youth, veterans, cancer survivors, and those recovering from substance abuse challenges. And he also authors The Better Way newsletter Join our FitFilliate Founders League on Skool https://www.skool.com/fitfilliate-public-4537/about Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

Fear.  A big topic this week for the crew to discuss. Fear can hold us back in so many ways as coaches and owners, and we talk through so ways to move past it but also to harness it and stop it costing you so much. Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

This week we are so excited to have Kevin Ogar on the show.  Owner of CrossFit Watchtower, Seminar Staff, Affiliate Rep and Adaptive Athlete trainer. Kevin shares some of his story and unique perspectives as an affiliate owner and we talk through some of the perceptions and challenges that come with the journey, and how he is using his voice to help other affiliate owners through his work as an affiliate rep. Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

We are excited to add Andrew Charlesworth to the hosting team.  Andrew is a long time affiliate owner and we are excited to hear his views on all manner of topics.  There will be even more entertaining banter with Andrew into the mix with Tony & Lisa. This week we dig into a spicy topic, and this is considering if your affiliate is giving you life or is it taking away your life.  Ooooof a big topic to get into but some great points made by the team! Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

In May we rallied a bunch of our clients to tackle Diesel Days at the Crooked Butterfly Ranch.  Diesel Days is facilitated by our favourite Brian Chontosh aka Tosh.   We believe these weekends are so powerful we have our clients participate each year.   Listen to Tony digs into some of the learnings and reflections from this experience again. Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

This week we welcome back Jenn Green, owner of CrossFit Greer. This is possibly one of the most powerful chats we have had, where Jenn opens up on her journey as an affiliate owner and coach, and her struggles, both personally and professionally along the way.   Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

We had a great conversation this week with Ed Morrison, co owner Charge CrossFit and is the Oceania HQ Director, which is one of the most diverse areas to be responsible for.   Ed has long been a staple on the Oceania Seminar Staff and for many years was the voice of CrossFit events in Australia with his amazing MC skills. Enjoy this great conversation Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

This week we are thrilled to chat to Keith Knapp - Owner of CrossFit Fairfield & new Marketing Director at FitFilliate! Keith has a wealth of experience to share, from his beginnings in his garage gym to how he found his way into his first affiliate after 10yrs! Find him at https://www.instagram.com/keitheknapp https://www.instagram.com/crossfitfairfield Want to see how you can continue your development as an affiliate owner or coach? Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us

Have we lost the ability to dream big about what we truly want?  Or maybe we're just scared to let ourselves go there?  Lisa & Tony dig into this one and about the importance of creating the future we really want! Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

How do you view your team?  Are they an expense to be managed and cut OR are they an investment in your future success?  Tony & Lisa dig into this important topic Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

As CrossFit keeps pushing towards its goal of 30 million CrossFitters, it's apparent we are going to need a lot more Affiliates in the space to support them. So the question we get a lot is should I buy an affiliate, open a new one, or even sell the one I have.  Big topics that Lisa & Tony dig into with our own FitFilliate perspective on it. Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

Quite often when we have a new client start, one of their first questions is “What's The Plan?” They are looking for a roadmap to take them from where they are to where they think we will tell them to go.   On this episode Lisa & Tony chat through what the coaching process looks like, and how we help clients discover their own destination & plan, and support them on that journey AFFILIATE ENGINEERING SEMINAR  REGISTER HERE  https://fitfilliateseminars.regfox.com/ohio-aes-seminar Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

This week we have our 3rd instalment of our chat with Dr Tom McCoy & Jenn Pishko from McCoy Medical. This week we really dig into their Health 3.0 initiative and how this looks for affiliates and coaches. If you missed our first 2 chats head back and watch those as they're give an important foundation before rolling into this one.  Follow along  www.instagram.com/mccoymedical AFFILIATE ENGINEERING SEMINAR  REGISTER HERE  https://fitfilliateseminars.regfox.com/ohio-aes-seminar Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

This week we have one of our most exciting episodes to date.  Introducing Mike Anderson, founder and owner of CrossFit Malibu and also FITGMR.  FITGMR is changing the world of esports by bringing the methodology of CrossFit to these athletes.   Long gone are the days of thinking of gamers as loners who sit in a dark bedroom.  Mike will open your mind with his passion for creating high performance athletes in this realm.   Follow along  www.instagram.com/fitgmr AFFILIATE ENGINEERING SEMINAR  REGISTER HERE  https://fitfilliateseminars.regfox.com/ohio-aes-seminar Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

This week we are excited for part 2 of our chat with the team from McCoy Medical - Dr Tom McCoy & Jenn Pishko. This is a great listen as we start the deep dive into incorporating Health practices into your affiliate AFFILIATE ENGINEERING SEMINAR  REGISTER HERE  https://fitfilliateseminars.regfox.com/ohio-aes-seminar Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

This week we are excited to welcome Drew Zaro back to the show.  Drew is a member of The Gymnastics Course seminar staff, has a successful career in the wealth management/financial planning space, and lover of all things outdoors.   Drew brings some great perspectives to our chat about beliefs and perceptions around money & wealth, and the way he uses coaching with his clients rather than telling them what to do.   Follow Drew on Insta here @drewzaro @wealthcoached AFFILIATE ENGINEERING SEMINAR  REGISTER HERE  https://fitfilliateseminars.regfox.com/amsterdam-aes-seminar Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

We are so excited this week to sit down and chat to the amazing team behind McCoy Medical - Dr Tom McCoy & Jenn Pishko.  If you have yet to follow along their amazing work in the CrossFit Health space then as a coach or affiliate owner you are missing out. This was a hugely insightful chat with two of the nicest, most passionate humans you can find!! Follow them here Insta www.instagram.com/jennpish www.instagram.com/vitalhumandoc www.instagram.com/mccoymedical Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

Sarah Macdonald is a shining example to affiliate owners of how you can pursue a dream outside your affiliate, that truly leaves an impact on lives. Beyond burpees and thrusters. She shares her journey from having a ‘silly' dream, to visit Kenya and help in the communities that need it most, to nurturing and growing that dream, alongside building her business and then making it a reality. Link in bio to your favourite platform #crossfitpodcast #crossfit #crossfithealth Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

This week we chat to the amazing Jenn Green, proud affiliate owner of CrossFit Greer, and even prouder to work with the US Affiliate Reps in her role as Snr Manager US Affiliate Ops. Jenn is very passionate about helping all affiliate be the best they can be, because of the power within the methodology, and her energy is infectious. Follow her at  www.instagram.com/green_jenn www.instagram.com/crossfitgreer Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

Missed out on the CrossFit Health Summit?  Got FOMO?  If you don't then you will after this episode!! Tony and Lisa recap the weekend and share some powerful reflections on how incredible this tool we have in CrossFit is. Link in bio to your favourite platform #crossfitpodcast #crossfit #crossfithealth Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

The CrossFit Health initiative should be more important to your affiliate business than the CrossFit Games!  There, we said it! Lisa & Tony dig into why affiliates should be digging into the health space, but don't worry there is still room for you to have fun with the Open! The CrossFit Health Summit kicks off this weekend in Texas, and we will be there!!  If you're still chasing a ticket you can find a discount code in this episode.  We highly recommend you get along, either online or in person! You will find us there so please stop by our booth to say hi!  Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

This week we welcome back EC Synkowski to the show, and what an episode we have.  We go beyond just macros and meal plans when it comes to nutrition and discuss one very overlooked aspect for coaches and that is behaviours.  Why do your clients do what they do and how we can set them up for success by actually coaching them not just training them to follow a plan. From her hugely successful 800gram Challenge right through to her Masterclass Programs, has an amazing ranges of education for you, no matter where you are on your journey. We highly recommend EC's Nutrition Masterclass to get you started on your journey. https://optimizemenutrition.com/nutrition-masterclass/ Check out EC's Consistency Project Podcast https://optimizemenutrition.com/theconsistencyproject/ And for some insightful content find EC on Instagram https://www.instagram.com/optimizemenutrition Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

If you haven't yet Julie Russell Brewster prepare to be inspired and energised! Julie owns BayState CrossFit, and part of powerful story is her journey as a Breast Cancer survivor. And now she is using her journey, and her affiliate to help create a space for other women to have a resource, someone to talk to and offering practical assistance through her WOD & Wine events. Affiliates have the power to change the world and it goes far beyond burpees & thrusters.  Julie is a shining example of how having a powerful cause, your affiliate can be bigger and more impactful that you know. https://www.instagram.com/crossfitandbreastcancer/ https://www.instagram.com/julierussellbrewster/ Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

We love the affiliate model because it allows each gym to truly be individual and express their own selves.  But as affiliate owners we can want to hide from that and pursue answers to the problems, rather than creating our own solutions.  Therein lies the conversation about abdicating responsibility. And it is a human problem.  We all want someone to blame rather than looking at ourselves. Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

This week we chat to Gordon Lake, owner of CrossFit Simpsonville & the South East Affiliate Rep We dig into some big topics when it comes to not only being an affiliate owner but also a human, who is happy and balanced in their life. You can follow Gordon on The Unmasked Podcast Insta  @apexcogordon Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

We sent 2023 out with a bang for our final episode, with the one & only Danny Soul, dropping by for a chat! Danny & his tribe at Team Soul Training have indeed mastered the art of true authenticity.  They are 100% themselves and they stand proud with their values.  The knowledge of who they are and what they stand for allows them to truly live the original intentions of the affiliate model.   Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

As the year rolls to a close we begin the annual rush to join resolution season.  Lisa & Tony dig into the power of not only setting goals for our 2024 but also reflecting on the year that has gone.  What were our wins, what were our lessons. We also discuss the power of doing this kind of work off site, taking a trip or taking yourself to a new environment to really open your creative flows. Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

Struggling with sales?  Are you manipulating or inspiring people to jump on board?  In this episode Tony & Lisa really dig into the power of having a conversation with prospects about what is their why, what matters to them, what hurts.  You don't need to tell someone how you're going to help them, just that you are.   Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

Mike Giardina, aka Mike G, is a man who needs little introduction in the CrossFit world.  From his many years on seminar staff to now spearheading the CrossFit Health program, he has covered some territory in CrossFit.  Mike is incredibly passionate about the power of CrossFit and how by expanding into working with health professionals we can save & change more lives.   On this chat we dig in to some OG origin stories and where CrossFit Health is heading.  It's a powerful listen! You can connect with Mike on @crossfithealth @mikeg_654 Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us 

This week we are excited to chat to one of the most passionate members of the CrossFit ecosystem, Andrew Charlesworth, owner of CrossFit Tuber, Midwest CrossFit Affiliate Representative & CrossFit Seminar Staff. This is a great episode as we talk all things CrossFit, affiliate life and also get into some of the focus of what we do here at FitFillate and why we believe our work is so important. If you want to get a dose of Andrew's energy in your day you can find him at @andrewcharlesworth1 @crossfitaffiliatesmidwest @crossfittuebor Want to see how you can continue your development as an affiliate owner or coach?  Book a call for a FREE chat https://fit-filliate.as.me/DCCRequest Follow Us