The Movement As Medicine Podcast

Show Notes

Show Notes:Learn more about ScottLeave Your Mark PodcastInstagramTwitterLinkedInReconditioning HQHow much weight you can lift vs. how much you need to lift to be good at your sportStrength training for American Football vs. HockeyUnderstanding the demand of their/your sportGetting into professional sports then shifting to owning a private facility to working with olympic athletesWinter Spring Seminar Talk - Using Video Analysis to Inform Your ProgrammingSpecificity is looking at what the demands of your athlete are where you apply overload and stimulus to systems to prepare them to manage chaosThe gym is a laboratory for experimentationLook for how things are connectedHow Scott got started podcasting and kept goingReconditioning HQBook of the Week:Scott: Greenlights by Matthew McConaughey and The Attributes: 25 Hidden Drivers of Optimal PerformanceKevin: The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel A. van der Kolk

Show Notes:Vinny TallutoWebsiteIG @vinny_tallutoTwitter @vinny_tallutoLinkedinMBSC Spring Seminar (available in-person and online)Start with WhyAs a young coach - Be a “Yes” personThe “DNA” around group and semi-private trainingProgrammingThe Art of CoachingCreating an experienceLogistics dictates programmingCOVID helped with the organization of MBSC and it's programmingProgram conservatively, you can always make it more difficultTry to program proactively, coach reactively.You need to be able to communicate with clients to show that you careCoaching volume can be developed (dimmer switches)Hand hold clients in the beginning, slowly let the dove fly awayDon't coach them until you know their name, their family, their interests, their goalsWith injured clients, write the program as if they were 100% then work back wards using your regressions and lateralizationsBad coaches say I'll remember, good coaches write it downNever Lose a Customer AgainBook of the Week:Vinny: I Will Teach You to be Rich by Ramit SethiKevin: Overcome: Crush Adversity with the Leadership Techniques of America's Toughest Warriors by Jason RedmanMBSC Spring Seminar (available in-person and online)

Show Notes:Introduction and Where to find Pat “Active and Agile”Website: https://www.activeandagile.com/Instagram: https://www.instagram.com/activeandagile/?hl=enLinkedIn: https://www.linkedin.com/in/pat-vangalen-activeandagile99a53420/Progressing through as we age… get after when you're younger “Put the bone in the bank early! Put the muscle in the bank early!”Daily, weekly, and seasonal habits and practicesChoose the right tool for the jobMaximize your health span, not just your life spanTrain, Play, MoveBlue ZonesFall preventionWe don't want injuries in the gym but you need to prepare them for the uncertainty of life and movementThere are no silver bullets, it's more like silver buckshot!You can change the pace at which you ageBasics, Baselines and Benchmarks, earn ‘em and fight to keep ‘emThe MBSC Spring Seminar attend In-person or Virtual April 1st and 2ndBook of the Week:Pat: Blue Zones by Dan Buettner and Neurobics by Lawrence Katz and Manning RubinKevin: Spring Chicken by Dan Gifford

Show Notes:Train Smarter and Harder FitnessThe Garage GymThe 24/7 Hybrid Model?Opening before COVID vs after COVIDSilver vs. Platinum MembershipsUninitiated believers 63% - Price | Time | ValueWhatever you decide to do you're going to have headacheJust send an email, the worst that can happen is they say no or they don't answerZone 2Is low intensity cardiac output work, done for an extended period of timeBuild a bigger gas tankCan you have a conversation still is Zone Two, if you're breathing heavy it's probably not Zone 2If you're not fast or good enough to get on the field, court or ice, then it doesn't really matter how big your gas tank is. Horsepower first.the Long Term Athletic Development Model and Type II muscle fibers during peak velocity growthThere's a lot of Couch to 5K programs, but there are no Couch to NBA programsIt's much harder to help someone get strong or powerful than it is to help someone get in shape.Zone 2 takes so much time that realistically it doesn't make sense to program if you only have 3 hours a week in the gymYour gas tank only has to be big enough, bigger might not be better. If you think of Racing they could put bigger gas tanks in the car to decrease the number of pit stops but a heavier car is a slower car. You'd lose every race.Interval training can improve Vo2MaxWhen it comes to the general population and we are thinking longevity and health then zone 2 makes more sense or I may be more willing to do long slow training for 45+ minutesSports = performance, wins, injury prevention, contractsGen Pop = blood panels, disability years, ADLs, longer life, decrease painMeet people where they're at! Episode 13Context matters, the answer is to probably do a little bit of bothThe MBSC Myzone challenge - Understand your heart!People don't really care about the prizes, people are competitive by nature, wants to compete and wants to be recognized for itThe MBSC Spring Seminar attend In-person or Virtual Sign Up by Jan 18th for the Early Bird Discount!Book of the Week:Brendon: The Book of Joe: Trying Not to Suck at Baseball and Life by Joe Maddon, Tom Verducci, et al.Kevin: How to Raise Kids Who Aren't Assholes: Science-Based Strategies for Better Parenting - from Tots to Teens by Melinda Wenner Moyer

Show Notes: 15 year Anniversary of the Strength Coach Podcast!Get the exclusive "40 Mistakes, 40 Years" with Michael Boyle episode here: https://50for50.aweb.page/p/77df8889-82e1-4b7a-ae7b-9ee5d237759ePodcasting before it was coolBe Like the Best Book (and corresponding workbook) What it means to have a mentor like Michael Boyle The more I give the more I seem to get in returnWhat is Anthony currently working on: 50 for 50 Book of the Week: Brendon: Dopamine Nation by Anna LembkeAnthony: Building a Story Brand by Donald Miller and Do the Work by Steven Pressfield Kevin: Be Like the Best by Anthony RennaWhere to find Anthony:Continue FitStrength Coach Podcast50 for 50 @antrenna

Show Notes: IntroductionClubhouse FitnessInstagram @theclubhouse and @notmarksanchezThe benefits of being a generalist Working in professional sportsWorking as a manager at EquinoxSelf care and burnout - Schedule yourself like a client and change your environment!Setting boundaries Book of the Week: Kevin: Making a Literary Life by Carolyn SeeMarco: Anatomy of Breathing by Aandine Calais-Germain

Show notes:Follow Megan:Website: https://www.mp-athletictherapy.com Instagram: https://www.instagram.com/meganpomarensky/Twitter: https://twitter.com/meganpomarensky Join Her Newsletter: https://view.flodesk.com/pages/5f89b001976827736b42d253 “Rehab is training in the presence of an injury”“You're not injured, you're 85% healthy”Rehab has gotten very passiveMeet them where they're at with graded exposure and empower them to move activelyWhere is the line between a medical professional and a trainer? Unexplained pain.Article: STOP WORRYING, AND START LIVING.90% of people between 50-55 years old have age related changes in their spine (but 9/10 people don't have back pain).48% of people between 20-22 years old have age related changes in a disc, while 25% had a bulge (so there goes that “just getting old” analogy).77% of healthy, pain-free hockey players have hip abnormalities shown on imaging.20% of healthy, pain-free adults have partial rotator cuff tears.“Need to clinically correlate” Findings on images need to line up with what you find with their movement.You won't lose clients for making referrals!What is your virtual therapy process like?Bad personal experiences Trust - Connection - Relationship - HumanClient education examples: Explain Pain / Why do I hurt?Is there a world where you can treat 5 or 6 people at a time and do it right and do it well? Does it all come down to the environment, community, and relationships? This is where the coupling of Rehab & Strength Training would be incredibly importantBook of the Week: Kevin - The Quadrant System: Navigating Stress in Team Sport by Daniel BoveBrendon - Moneyball: The Art of Winning an Unfair Game by Michael LewisMegan - Transcend: The New Science of Self-Actualization Scott Barry Kaufman Contact Us:Website: http://movement-as-medicine.comInstagram: https://www.instagram.com/MovementAsMedicine/YouTube: https://www.youtube.com/user/MovementAsMedicine

Show Notes: Injuries are a part of the natural process of becoming a better coach What to do if a client gets hurt in session?Take ‘Extreme Ownership', Ask a lot of questions and don't make it worseCommunicate clearly and call their parents if it's a minorReflect on your mistake and make an action planFollow up with the individual or parent in 1-3 days Be careful/aware of your own bias and other coaches' biases. The n=1. Everyone's context is different.Murphy's Law -” What can go wrong, will go wrong.” That's why we have rules. Book of the Week: Kevin - The True History of the American Revolution by Sydney George FisherBrendon - The Comfort Crisis: Embrace Discomfort to Reclaim Your Wild, Happy, Healthy Self by Michael Easter Where you can find us next:Upcoming Level 2 CFSC events - Reading, PA - Colorado Springs - Edmonton Canada - Boston @ MBSC - Wyckoff, NJ - Plano, TXContact UsWebsite: http://movement-as-medicine.comInstagram: https://www.instagram.com/MovementAsMedicine/YouTube: https://www.youtube.com/user/MovementAsMedicine

Show Notes:Two Movement As Medicine Articles on Training The Pull-Up:http://movement-as-medicine.com/overhead-pulling-with-adult-groups/http://movement-as-medicine.com/the-pavel-fighter-pull-up-program/Social Media: The Psychology of Online Political HostilityBor and Petersonhttps://www.cambridge.org/core/journals/american-political-science-review/article/abs/psychology-of-online-political-hostility-a-comprehensive-crossnational-test-of-the-mismatch-hypothesis/C721597EEB77CC8F494710ED631916E4Physical Activity and Energy Balance - https://pubmed.ncbi.nlm.nih.gov/10610070/The Hungry Brain - https://amzn.to/3ea4gfZWhat Can We Learn From Radiologists About Coaching?Selection with Variation in Diagnostic Skill: Evidence from Radiologistshttps://academic.oup.com/qje/article/137/2/729/6513421Book of the Week:Kevin - Rogues: True Stories of Grifters, Killers, Rebels and Crooks by Patrick Radden KeefeWhere you can find us next:Upcoming Level 2 CFSC events - Reading, PA - Colorado Springs - Edmonton Canada - Boston @ MBSC - Wyckoff, NJ - Plano, TXContact UsWebsite: http://movement-as-medicine.comInstagram: https://www.instagram.com/MovementAsMedicine/YouTube: https://www.youtube.com/user/MovementAsMedicine

Show Notes:About EricYour program on paper needs to apply to the person/population standing in front of youBuild rapport and set expectations firstAlways give choices - which one do YOU want to do? Have to - sucks.The PAC Profile: Physical, Adaptive, CognitiveWhere do coaches struggle the most when working with people with neurodevelopmental disorders - Answer? OVERCOACHINGLabel, Demonstrate, Do and CueAccess and advocates Milestones to work towards - motor control through a full range of motion especially in the eccentric, baseline strength, being comfortable in the environment, and language development around needsBehavior Specific Praise - don't just say good job or you're awesome…. be specific with your praise! Have a hierarchy of priorities for meeting people where they're atHow did you come up with your Autism Fitness Certification?Get in Touch with Eric:Inclusive Fitness WebsiteAutism Fitness Website@theautismfitnessWhere you can find us next:Upcoming Level 2 CFSC events - Chicago - Reading, PA - Colorado Springs - Edmonton Canada - Boston @ MBSC - Wyckoff, NJ - Plano, TXPerform Better Summits - Providence August 26th - 28th Contact UsWebsite: http://movement-as-medicine.comInstagram: https://www.instagram.com/MovementAsMedicine/YouTube: https://www.youtube.com/user/MovementAsMedicine

Show Notes

Show Notes:IntroductionIntellectual capital - Financial capital - Social capital Side hustle incubators Fail to learn The aggregation of marginal gainsCreating intentional culture Never lose a customer again Solid service delivered by good humans Goldman Sach 10,000 Small Business ProgramBase operating systemsContinually chasing best practice or the perfect program - like an Apple or Tesla updateHiring? An internship program is a must - try before you buy! For both parties. Where is your seat on the bus? It doesn't always need to be the driver's seat, and sometimes you need to be at the bus stop!Get in Touch with Dr. JoshTwitter/ IG / TikTok - @drjoshfunk IG / TikTok - @rehab2performhttps://www.facebook.com/Rehab2PerformWhere you can find us next:Upcoming Level 2 CFSC events - Boston, Chicago then Reading, PAPerform Better Summits - Chicago July 15th - 17th then Providence August 26th - 28th Contact UsWebsite: http://movement-as-medicine.comInstagram: https://www.instagram.com/MovementAsMedicine/YouTube: https://www.youtube.com/user/MovementAsMedicine

Show Notes:Question #1: I have a couple of clients with Parkinson and also clients over the age of 80+. As you know, most doctors aren't easy to get on board with proactive health care.Can you please send me the reference or do you have any books or other research I could share with doctors to get them on board?Research Review: https://movementdisorders.onlinelibrary.wiley.com/doi/epdf/10.1002/mds.21922- The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge- The Tale of the Dueling Neurosurgeons: The History of the Human Brain as Revealed by True Stories of Trauma, Madness, and Recovery by Sam Kean- Spark: The Revolutionary New Science of Exercise and the Brain by John J. Ratey MD- Life span vs. Health Span- Visualization & Meditation = Mirror Neurons- Let movement be thy medicine. Let mindset be thy medicine. Let nature be thy medicine. Let medicine be thy medicine.Question #2: What are your key considerations when training endurance athletes? I'm specifically interested in learning about how you approach both strength and conditioning for clients who are preparing for long-distance running events like the marathon.Coach Matt DixonBuckets for Endurance: Run, Bike, Swim / Recovery / Nutrition & Fueling/ StrengthTraining Buckets: Mobility / Strength / Power / ConditioningBe A Bucket Filler by Michael BoyleThe Bucket Hierarchy by Brendon RearickThe 10% Rule… don't increase more that 10% in distance or intensity per weekFunctional Training for Runners by Kevin CarrMake Small Jumps by Michael BoyleEndurance athletes are almost always in-seasonBook Club recommendation:Kevin: Bottle of Lies: The Inside Story of the Generic Drug Boom by Katherine EbanBrendon: ​​Why Michael Couldn't Hit: And Other Tales of the Neurology of Sports by Harold L. KlawansWhere you can find us next:Upcoming Level 2 CFSC events - Boston, Chicago then Reading, PAPerform Better Summits - Chicago July 15th - 17th then Providence August 26th - 28th

Show Notes:Programming for Adult Groups Different price points = different expectations and options for individualizationA system of regressions and progressions ensures no one is held back, no one is left behind and everyone is safe and successfulThe rule of 3 and 10: your operations and systems need to change whenever you multiply by 3 or 10… 3 people, 10 people, 30 people, 100 people, 300 people, etc…The philosophy stays the same, but the methods change. If you have a universal belief system all your workouts should look similar.Do we have the equipment? Do we have the space? Is it safe for a large group?Intro Program (micro)We do have the same ability to assess people signing up for group training due to the lower price point 8 week intro program that provides guardrails and gives up a mini-assessment and address all our movement patterns (squatting, hinging, pushing, pulling, low impact)After that the adults groups are on a 12 month rotational program We write ONE program that is then adapted to the individual. NOT 10 individualized programs. If you want an individualized program you pay the high price for that aka personal trainingEx. The group is kettlebell swinging but the new group member will be hinging or deadlifting. The kettlebell swing is advanced and earned. Cast a really big net to catch a lot of fish, but you won't catch all the fish and that's okay.Have workout number 12 and beyond in your mind when you're setting up an introductory program and starting out. Don't try to crush them with volume or intensity. Think about and talk about the next workout.Training StructureThe first few workouts are just understanding where things are, how things work, where things are, who's part of the community - teach them the recipe! Don't single the new individual out. Keep them moving within the group. Be okay with not completing the whole workout(s) the first few weeks.You DON'T have to do an assessment on the first session. You can just make it a meet and greet and save the “physical” assessment for the second workout12 sessions and beyond (macro)Each month (phase) has a different focus - tempos, isos, eccentrics, hypertrophy, density, circuits, complexesSeasonal training - in season, off season, maintenanceThere's a bit of “enter-trainment” needed when training people train with you for a long timePersonality typesCheck the box types Goal oriented typesTraining focused typesHow to develop great “adult athletes/clients”?Nurture relationshipsGym cultureBuying into their goalsKeep Pushing themBook Club recommendation:Kevin: How We Learn to Move: A Revolution in the Way We Coach & Practice Sports Skills by Rob GrayBrendon: ​​Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss

Show notes

Show Notes: What brought them here? What are their goals? What do they want out of the experience? Ask the 5 whys. Do not assume or take their first answer and run with it. Dive deeper.What equipment do they have access to? And what logistics may you have to plan around?What is a realistic commitment? Do their and your expectations align?History review, Previous experience and current experience with exercise and a physical assessmentWrite the first rough draft of the programRefine the program based on their feedback and what you learn while going through the rough draft program together.Creating a plan for your clients that they do for two weeks and then quit because it was too difficult is not a good plan. You may not have trouble getting clients, but you'll struggle to keep them.Ask your clients and athletes to tell you about their needs, values and concerns. Use this information to connect and communicate with them. If they're timid to begin training with you, you're better off recognizing that from the beginning and easing them in through a few phone calls and a gym walk-through or inviting them to watch you coach a session.The more you can involve people in developing a plan that fits into their schedule, challenges them just above their current physical and mental abilities, and is sound in its principles, the more enjoyable and sustainable your training will be.People will buy in if they have a say in the process.Some may view this as coddling, but it's not; it's understanding. Your client is a human being, not just your next project.Exercise, for whatever reason it's being pursued, is a lifelong endeavor. Set yourself up to be a long-term partner not a short-term fix.Book Club recommendation:Kevin: Exercised: Why Something We Never Evolved to Do Is Healthy and Rewarding by Daniel LiebermanBrendon: InSideOut Coaching: How Sports Can Transform Lives by Joe EhrmannWhere you can find us next:Lots Upcoming Level 2 CFSC events!Contact UsWebsite: http://movement-as-medicine.comInstagram: https://www.instagram.com/MovementAsMedicine/YouTube: https://www.youtube.com/user/MovementAsMedicine

Show Notes: Follow Noël: @brand.scFollow Sanne: @sanne.bominaarBreda Strength & Conditioning: @breda.scWebsite: https://bredasc.com YouTube: https://www.youtube.com/user/BredaSC

Show Notes:Former Oregon offensive lineman Doug Brenner is suing the NCAA for $100 million in punitive damages over allegations of lifelong injuries sustained during a series of controversial workouts as a player in 2017, according to a report from ESPN. Brenner is seeking punitive damages from the NCAA for a condition called rhabdomyolysis, which he says he began suffering from as a result of workouts conducted at Oregon.“Mental toughness is finding the good in everything”Reframing Preparation (Doug Kechijian explains all of this in more detail in these two posts: The Myth of Mental Toughness Training Part 1 and Part 2)ConsistencyWant to help yourself and others build mental toughness? Start reframing what's ‘bad' in your life, prepare for the things you can control, and be consistent in your words and actions, even when the going gets tough.Read Mindset by Carol DweckRead Culture Code by Daniel CoyleBuild “mental toughness” by creating a culture with high standards.A cultural standard of hard work and discipline creates an identity. If you have a WHY it's much easier to do hard things.Do the next right thing.Mental toughness has nothing to do with physical capacityPunishment training is an attempt to make up for a lack of standards/communication. You do fix behavior problems with exercise, you fix them with communication."We define Grit as perseverance and passion for long-term goals. Grit entails working strenuously toward challenges, maintaining effort and interest over years despite failure, adversity and plateaus in progress." - Angela DuckworthRead Legacy by James Kerr Book Club recommendation:Kevin: Man's Search for Meaning by Viktor Frankl Brendon: The New Toughness Training for Sports by Jim LorhrWhere you can find us next:Upcoming CFSC events

Show Notes:1. How Do We Use Heart Rate Monitors At MBSC?We encourage all clients to use MyZone Heart Rate Monitoring.Primarily to monitor resting HR, prescribe rest and screen for possible health issues.Resting HR - Elevated resting HR directly correlates with all-cause mortality independent of physical fitness (Goal: under 100% os MAS are the most effective way to improve aerobic power.Specifically, intensity of 120% of MAS was determined to be the best single speed for short intervals to improve MASWe use a set time trial or a set distance test on the airdyne or assault bike.5-6 min time trial2 mile time trial on Assault bike (most will fall in between 4-7 minutes)Modified Coopers Test YouTube Video MAS speed chart linkDo the test on yourself before you have other people to do it!Book Club recommendation:Kevin: Business Adventures : Twelve Classic Tales from the World of Wall Street by John BrooksBrendon: How bad do you want it: Mastering the Psychology of Mind over Muscle by Matt Fitzgerald All References

Show NotesMike Perry Colon Cancer FundraisingBe the MatchThe Boilermaker Story“You're paying for the years, not for the minutes” Your cost is a result of..Your DemandExperienceQuality Of ServicesYour Costs/ExpensesLocation/MarketThe customer is effectively renting out your equipment, tools, space It's easier to charge less or a discount, than it is to go up on people At some point to make more money without working more hours you will need to combine clients or hire people to service the sessions for you Make enough money to live your lifestyle to then be able to do pro-bono work and help those who might not have access What's your perfect month cost? How much do you need to work per week, how many sessions do you need to do per month to live your best life? Use your non-client hours to improve your value and expertise by pursuing more education and talking to other coaches Every 7 years what you value, what you want, how you live your life will change.For the first 7 years of your career say “YES” to every opportunity. The next 7+ years learn to say “NO” Book Club recommendation:Kevin: The Hungry Brain: Outsmarting the Instincts That Make Us Overeat by Dr. Stephan Guyenet, Aaron AbanoBrendon: The Power of Full Engagement: Managing Energy, Not Time, Is the Key to Performance and Personal Renewal by Jim Loehr, Tony SchwartzWhere you can find us next:Upcoming CFSC eventsContact UsWebsite: http://movement-as-medicine.comInstagram: https://www.instagram.com/MovementAsMedicine/YouTube: https://www.youtube.com/user/MovementAsMedicine

Episode 8: Is the Turkish Get Up (TGU) really overrated? Well, yes and no. A better question is “overrated for who?”- Turkish Get-UpsMen's Health PostKettlebell Community Response see comment sectionWhat do we think of TGUs - Pros, Cons, Application w/ different populations ( Gen Pop, Athletes, Groups, 1 vs 1)TGUs - Develop a lot of general qualities to a low/medium degree but none to a high degree. This makes it a great warm up drill.The Sit-Rise testDan John: Get up and down circuitsBreak down the get up into its smallest parts and train it that wayWhy are we so emotionally attached to exercises? (KB people)Also, why do we need to make clickbait posts (Men's health)- “Do you do warm-up sets and if so how do you program?”- Yes, but not a ton, because we warm up 20-25 minutes before we step foot in the weight room- We only really do 1-2 work sets “money” or “growth” sets- Picking Set 3 - Use the second to last set to decide what the final set should be- Bill Starr 5x5- Create a relationship and ask for a RPE (Rating of Perceived Exertion) for their heavier setBook Club recommendation:Kevin: Kinesiology of the Musculoskeletal System: Foundations for Rehabilitation by Donald NewmanBrendon: Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey ColemanWhere you can find us next:Upcoming CFSC eventsContact UsWebsite: http://movement-as-medicine.comInstagram: https://www.instagram.com/MovementAsMedicine/YouTube: https://www.youtube.com/user/MovementAsMedicine

Show NotesToday's Discussion Points: Risk v Reward and Durability Thread from StrengthCoach.com - Is strength training for performance the same as strength training for durability? Is it possible to be more durable but less explosive, or does higher strength/power in most situations translate to reduced injury risk? And on the flip side - is it possible to actually gain performance, but increase risk of injury? What might be an example of that?- The Risk vs. Reward Whiteboard Photo- Survivorship bias- Goldilocks training - Certified Functional Strength Coach- Only 20% of people need “specialized” training. Most of us (80%) need the same thing.- “Most people you are going to train are a really good Toyota Camry” - Pat Davidson. Fixing the car = Rehab. A Ferrari is the 20% that need the specialized aggressive stuff- The cart is also context dependent… Sometimes machine based training is HIGH reward depending on that individual's goals and where they're starting from.- Grandma doesn't need to deadlift 225. We don't do Straight Bar or Trap Bar Deadlift with adults. We don't do Hops or Olympics lifts or run timed sprints.- If your client can't work, they can't get paid, and you can't get paid.- If they keep score, there are playoffs, your heart rate hits its anaerobic threshold during the event, and your paycheck or scholarship depends on your training, then you fall into the sport performance bucket. Everyone else is gen pop. Simply, if you can have beer in your hand and play it, it's not a sport. Recurring Theme from the Winter Seminar: “Meet the client where they're at”- "Begin with the end in mind" - Steven Covey - "I want to get back to doing...." It's not about what you want.- The winter seminar will be available on MBSC.tv this week to viewBook Club recommendation:Kevin: Why Do I Hurt? A Patient Book About the Neuroscience of Pain by Adriaan Louw Brendon: Ninety Percent Mental by Bob Tewksbury, Scott Miller, et al.Where you can find us next:Our other upcoming CFSC eventsContact UsWebsite: http://movement-as-medicine.comInstagram: https://www.instagram.com/MovementAsMedicine/YouTube: https://www.youtube.com/user/MovementAsMedicine

Snow notes:Today's Discussion Points:Shoveling Snow is a lot of workDrew MasseyWebsite: Game Time FitnessInstagram: @gametimesportstnPersonal: @masseystrengthcoachCarlos Felix -Website: Fitness Pro EducationInstagram: @fitnessproeducationPersonal: @coachfelixatlThree biggest barriers for entry into exerciseFinancial / AccessFearEducation / Not knowing what to doThe benefits of group trainingBrazilian culture through Felix's storyCareer phasesCareer phasesGrit by Angela DuckworthFail A LotRelationshipsAt some point you can pick & choose your clientLearn to adapt to your environmentDiversify“Stop wasting so much time looking over other people's fences”Book Club recommendation:Kevin: Most Likely to Succeed: Preparing Our Kids for the New Innovation Era by Tony Wagner and Ted DintersmithDrew:Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance by Alex HutchinsonTraction: Get a Grip on Your Business by Gino WickmanFelix:The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben HorowitzElon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance

Show NotesToday's Discussion Points:1.) In-season Training - the WhyIt's possible now to play the same sport year round and in-season training is almost year roundDo you value playing more games or value improving and recovering physically?“You won't have to GET ready if you always STAY ready.”You will atrophy during the season, you give up strength and muscle to play the game. But the goal should be to atrophy the least amount possible, and less than your competitor.It's not just missing lifts, it's the increase in stress, pressure, travel, nutrition on the run, and lack of a routineThe team with their best players playing at the end of the year has the best chance of winning in the postseason2.) The HowIf you stay consistent (x2 week in season) and select the right exercises and intensity you don't need to worry about getting sore or jeopardizing performanceSoft tissue work, stretch, short warm up, lift a few heavy things, do some single leg and core stuff, go home (30-45 minute workouts)Drop the volume and duration, keep the intensity highMinimal Effective Dose! If you do just enough, some athlete may actually make gains in-seasonRules: 1 heavy set, no impact (no jumping or running), no conditioning, don't skip rolling and stretchingThe best conditioning is a well organized practice - John Wooden on LeadershipBook Club recommendation:Kevin: The Happiness Advantage & Before Happiness by Shawn ArcherBrendon: The Back Mechanic by Stuart McGillWhat's coming up next?CFSC Los Gatos Feb. 27th - CFSC Level 1 Certification | February 27th, 2022 - Los Altos, CAMBSC winter seminar - Feb 26th & 27th Virtual & In-personOur other upcoming CFSC events

Show NotesToday's Discussion Points:Should I go to massage school?Have a plan. Understand what you're giving up and why you're doing it.Stay in your laneKnow when to punt the ballYou are not replacing any medical professionals, develop relationships insteadYour price point has to be higher than what you charge for trainingMovement AssessmentsIt doesn't matter what assessment you use, what matters is that you have one and that it helps you make a better decision moving forwardScreening saves you so much time and is a wonderful sales toolUse the same first workout for everyoneYou don't have to do an FMS the first day. Make the first workout fun and successful.Make the client feel like they're in good handsTraining vs. workouts vs. exercisesBook Club recommendation:Kevin: Injury Free Running and Human Locomotion by Tom MichaudBrendon: Total Recall by Arnold SchwarzeneggerWhat's coming up next?CFSC Level 1 in Chicago Feb 20th w/ Strength Faction - CFSC Level 1 Certification | February 20th, 2022 - Niles, ILCFSC Los Gatos Feb. 27th - CFSC Level 1 Certification | February 27th, 2022 - Los Altos, CAMBSC winter seminarContact UsWebsite: http://movement-as-medicine.comInstagram: https://www.instagram.com/MovementAsMedicine/YouTube: https://www.youtube.com/user/MovementAsMedicine

Today's Discussion Points: 1). What is the idea of "minimum effective dose" in training and how does it apply to general population clients and athletes?More is not better, better is better“Train race horses, not work horses” - Tony HollerPlay the long gameCharlie Francis Training SystemsMinimal Effective Dose Kevin's Minimal Effective Dose Slides @ 21:00 minutesHow Strong is Strong Enough2). How can I find my niche in strength and conditioning and become the "go-to" professional with a specific population."Your niche finds youCrush it by Gary VRange by David EpsteinLearning to Speak Coach Book Club recommendation:Kevin: I Will Teach You to be Rich by Seth RamitBrendon: Motivation Myth by Jeff HadenWhat's coming up next?CFSC Level 1 in Chicago Feb 20th w/ Strength Faction - CFSC Level 1 Certification | February 20th, 2022 - Niles, ILCFSC Los Gatos Feb. 27th - CFSC Level 1 Certification | February 27th, 2022 - Los Altos, CA MBSC winter seminar https://www.eventbrite.com/e/2022-mbsc-winter-seminar-featuring-les-spellman-and-nicole-rodriguez-tickets-204511438217

Show Notes:IntroductionOur second episode!Listen to our first episode here: https://rss.com/podcasts/movementasmedicine/Today's Discussion Point: “What goes into creating an amazing client experience?”The Over-delivery checklistHow to Win Friends and Influence PeopleNever Lose a Customer AgainRaving FansTaking people's "temperature"It's everyone's jobConnection, Instruction, Modification!Brendon's Article - I'm a personal trainer and here's why I'm not afraid of Peloton, Mirror, Tonal, NordicTrack, or the Nike Training Club/Future Apps replacing me."To Sell is Human" Tell me About that Book Podcast w/ Anthony RennaCNP - Certified Nice Person ArticleBook Club recommendations:Kevin: Spring Chicken: Stay Young Forever (or Die Trying)Brendon: Go Wild: Eat Fat, Run Free, Be Social, and Follow Evolution's Other Rules for Total Health and Well-being & Spark: The Revolutionary New Science of Exercise and the Brain by John RatayWhat's coming up?CFSC Level 1 Certification | February 20th, 2022 - Niles, ILCFSC Level 1 Certification | February 27th, 2022 - Los Altos, CAMBSC winter seminarKevin is speaking at The Raise the Bar Conference in OrlandoCFSC Happy Hour with Megan Pomarensky

Show Notes:IntroductionOur first episode!Expectations - What? Where? And When?Discussion Point #1: Orthopedic Cost Tweethttps://twitter.com/mboyle1959/status/1484516046686019586?s=21Discussion Point #2: Creating Value on Social MediaWhy do many coaches choose an inflammatory approach to online communication?Book Club recommendation:Kevin: Smart MovesBrendon: High Ten & Coach to CoachWhat's coming up next week?CFSC Level 1 in Woburn Jan 29th & in Los Gatos Feb. 27th, MBSC winter seminarContact UsWebsite: http://www.movement-as-medicine.comInstagram: https://www.instagram.com/MovementAsMedicine/YouTube: https://www.youtube.com/user/MovementAsMedicine